Discover Collection
export.magazine@mteedizioni.it
THE INTERNET GUIDE TO THE BEAUTY INDUSTRY WORLDWIDE
exportmagazine.net
I N T E R N E T
Just turn your light on: it’s time to shine.
N. 3 / 2021 - mte Edizioni s.r.l. - Via R. Gessi 28 - 20146 Milano - Tariffa R.O.C.: Poste Italiane s.p.a. Spedizione in abbonamento Postale - D.L. 353/2003 (conv. in L. 27/02/2004 n. 46) art. 1, comma 1, DCB - Modena - € 7 In caso di mancato recapito inviare al CPO MODENA per la restituzione previo pagamento resi
THE VEGAN* COLOUR HIGH NATURAL INDEX Equisetum
Marshmallow
Thyme
Green tea
Aloe
THE VEGAN HAIR DYE WITH A HIGH NATURAL INDEX Our commitment to respecting the planet and the beauty of women
Diamond Skin Protection
Shine Complex
Sweet protection
Ammonia free
With PTD
*Contains no animal-derived ingredients
vitalitys.it
Organic extracts
We love pets
SOMMARIO
N. 3 - Anno XLI may / june 2021 maggIO / giugno 2021
Alter Ego
REDAZIONE: VIA R. GESSI, 28 - 20146 MILANO TEL. 02 / 48.95.23.05 FAX 02 / 41.23.405 export.magazine@mteedizioni.it www.exportmagazine.net
Sped. in abbonamento postale D.L. 353 / 2003 (conv. in L. 27 / 02 / 2004 n. 46) art. 1, comma 1, DCB - Modena Abbonamento annuale Italia € 50 (5 numeri) versamento su c.c.p. n° 21104203 intestato alla MTE Edizioni Via R. Gessi, 28 - Milano
28
Baltic Beauty
42
Beauty Istanbul
11
Cosmobeauté
66-67
CTL
5 IV-72-III
70-71
Echosline 21
On the cover: Helen Seward presents Light ON Collection
Fanola
Hair Co. Helen Seward
Cover - 8-9
44-45
HSA 3Forces
Toiletries, Cosmetics and Perfumes
Inebrya
CONTENTS
1 / 42
ING
16-17
Luxe Pack
65 59
MCB
Maxima
Packaging and Raw Materials
54 / 72
Foreign subscription $ 55 (5 issues) + air mail fare (if requested).
29
49
Parlux
47
Polydros
19
Pool Service
Stampa: Formagrafica - Faenza Group, Carpi (MO)
7
Salon International Sensus
Grafica: Roberto Cimarosa per MTE Edizioni - Milano Materiale fotografico e redazionale di proprietà della rivista Export Magazine, tutti i diritti riservati.
12-13 40-41
31
Tecnoelettra
3
UBP
57
UNIM Zero-Vitality’s
2 www.exportmagazine.net
52
Nouvelle
Pettenon
Editrice: MTE Edizioni s.r.l. Via R. Gessi, 28 - Milano
50-51 27
Make Up in...
Products and Appliances for Hairdressers 43 / 53
25 14-15
HSA
Correspondent for France: Catherine du Villard P.R. & Promotion: +39 / 02 4239443
23
B/Open
Cotril
Direttore responsabile: Giuseppe Tirabasso
Collaboratori: Annalisa Aita, Judy Bloom, Francesca Bonelli, Valérie Kaminov, Rebecca Lazzari, Joan Rundo, Simona Verga
Cosmoprof North America
Autorizzazione del Tribunale di Milano n. 85 del 16 / 02 / 1991
Direttore editoriale: Claudia Stagno
ADVERTISERS’ INDEX
53 1
PROFESSIONISTI DELL’ARIA
Professional hair dryers
The most powerful 2650 W
intervie w
HAIRDRYERS WITH INNOVATION AND QUALITY: THE CONSTANTS OF TECNOELETTRA Interview with Gilberto Fava, CEO, Tecnoelettra
limiting resources, energy, the reduction of waste as much as possible in every phase of the production process.
EXPORT MAGAZINE: Tecnoelettra is a company that is very attentive to the environment. How is this attention shown through your articles? GILBERTO FAVA: In the field of hairdryers, as in any other technological sector, innovation is at the basis of progress. For our type of product, progress is developed along three lines: weight, power and design. We cannot speak of progress if we do not obtain the maximum if each of these three factors. These objectives always underlie any activity in the R & D sector of our company. Tecnoelettra continues its innovation at the service of the hairdresser always with the maximum respect for the environment, presenting at Cosmoprof 2020 a new product with a patented accessory with the capacity of increasing performances without minimally impacting the energy consumption. Therefore, low consumption, maximum performance and therefore an economic saving for the hairdresser. We are proud of having created a hairdryer that is the ally both of the hairdresser and of the environment. Therefore, a reduction of the consumption of time working and of energy without any impact at all on the performances, with a consequent and obvious economic saving by the final user. Tecnoelettra has always been committed to respecting the environment, doing its best by investing in research into evolved technologies and advanced solutions aimed at saving and
4 www.exportmagazine.net
EM: Does your specialization in creating professional hairdryers allow you to offer products that are really innovative? GF: We like to repeat, because in our company the tangible result is the wide range of solutions that we offer, made up of increasingly innovative products both from the point of view of components and style. Each product perfectly reflects our philosophy oriented to innovation, beauty care and the love for our work which has lasted for over 30 years. The demand and need for quality of the product that is necessary and suitable for an increasingly competitive market are growing all the time and it is for this reason that our production system is continually updated. At Tecnoelettra, innovation is not limited to the technical and production field, but exists in every sector of the company,
obviously with particular attention for the sector of prototypes and testing. For us, sensitivity and attention to innovation are the key of competitiveness. EM: Which new products will you be presenting at the next Cosmoprof in Bologna? GF: We will be presenting a hairdryer for the professional segment with a patented accessory that allows obtaining a product with performances that definitely give improvements in terms of economic and time saving, while keeping the consumption of energy unchanged. The innovation of this product consists precisely of the ability to increase performances without minimally impacting on the consumption of energy. Therefore, low consumption, maximum performance and therefore economic saving for the hairdresser. We are proud of having created a hairdryer that is an ally for the hairdresser and for the environment.
We asked Daniele Focante, HEAD OF SALES, Tecnoelettra, of the trend on export markets EM: How important is your presence on foreign markets and what are the aspects that are particularly appreciated? Daniele Focante: I would say fundamental. The strong connotation of Italianness linked to the country of origin and the drive of innovation by the new management have led and are leading Tecnoelettra towards a process of globalization, increasingly spreading our brand internationally. The aspects that make our product appreciated are the reliability and safety of what we create and make. These characteristics are translated into a very long life cycle of the product and putting on to the market only and exclusively products which have obtained all the certifications necessary to be considered reliable and safe. Tecnoelettra is a company that has lasted more than 30 years.
THE LEADING B2B BEAUTY EVENT IN THE AMERICAS, DEDICATED TO ALL SECTORS OF THE BEAUTY INDUSTRY COSMOPROFNORTHAMERICA.COM LAS VEGAS MANDALAY BAY CONVENTION CENTER AUGUST 29 – 31, 2021
REGISTER BY JULY 30TH AND SAVE UP TO 25%
SALES OFFICE US, CANADA AND MEXICO PBA, Scottsdale, AZ, USA P +1 480 281 0424 F +1 480 905 0708 sales@probeauty.org
SALES OFFICE EUROPE, AFRICA, MIDDLE EAST, ASIA AND SOUTH AMERICA BolognaFiere Cosmoprof S.p.a. Milan, Italy P +39 02 796 420 F +39 02 795 036 international@cosmoprof.it
MARKETING AND PROMOTION BolognaFiere Cosmoprof S.p.a. Milan, Italy P +39 02 796 420 F +39 02 795 036 info@cosmoprof.it
A NEW WORLD FOR BEAUTY BOLOGNA, HONG KONG, LAS VEGAS, MUMBAI, BANGKOK
ORGANIZER – NORTH AMERICAN BEAUTY EVENTS LLC
COMPANY
RESHAPE CELEBRATES THE BEAUTY OF CURLS AND WAVES Natural curly hair has always been attractive for its spontaneity and unpredictability. Waves and curls are different every day and that’s what makes them funny and playful
Reshape is Vitality’s latest launch a new family designed to express styling skills and create looks tailored to each client’s individuality. Romantic, soft, delicate - wavy hair is always different, always new. Reshape is the new collection that provides your waves and curls with the right level of nourishment for beautiful bouncy locks. Vitality’s has developed the technology Reinforce & Repair. Re² technology offers greater body to the hair fibre, enhancing its strength and elasticity. Reshape gives you the freedom to choose between Reshape Easy Waves for natural-looking soft waves and Reshape Soft for wavy and defined curls. • Easy Waves is the perfect temporary waving spray for women looking for soft waves and volume, without permanent results. Enriched with bamboo extract, a plant renowned for its extreme flexibility and energy, it helps boost the resilience and elasticity of hair, lending shine to its structure. A combination of amino acids, vitamins and minerals, and silica helps improve the strength of hair, while having an emollient and nourishing effect at the same time. The product comes with an environmentally friendly packaging consisting in a mini trigger dispenser that avoids excessive doses.
Easy Waves gives movement for 6–8 weeks in a single step. • Those who prefer curls full of character and defined results can choose Vitality’s Reshape Soft. This is the ideal product for people who love sustained, long-lasting volume. Enriched with dates known for their moisturizing and elasticizing properties, the formula will help protect hair, ensuring a reconstructing action. Soft gives long-lasting movement to hair with added shine.
6 www.exportmagazine.net
company
POLYDROS celebrates its 60th anniversary POLYDROS, S.A., the leading company in the manufacturing of pumice stones for foot care, has just turned 60
Since its inception, POLYDROS, S.A. has been developing alternative products to natural pumice stone, as natural stone is used less and less for ecological reasons. Therefore, respecting the environment and our Planet´s natural resources. Their unique manufacturing process, using recycled glass as raw material, allows them to produce ecological products, with the highest quality, and efficiency on the market.
Quality and sustainability are the two pillars of POLYDROS, S.A. with one purpose in mindto produce the best pumice stone for foot care, while also having a positive impact on the environment. POLYDROS, S.A. manufactures its own brands, Elabella and Vulcan, as well as customer´s own uniquely labelled brands.
The most effective pumice stone for the removal of hard skin from hands and feet
Eco-friendly
Highest Quality
Hypoallergenic
Effective
Chemical free
Non toxic
THE HIGHEST QUALITY, SUSTAINABLE PUMICE STONE Rounded edges developed to perfectly adapt to the curved areas of hands and feet, providing a smooth and comfortable feel
(+34) 916610042
www.polydros.es
info@polydros.es
23 28108 Alcobendas (Madrid) - Spain POLYDROS, S.A. La Granja, 7 www.exportmagazine.net
ANIVERSARIO
1961 - 2021
SMOKY BROWN
Three covering shades to create on-trend, cool brown reflections. Ideal for neutralising warm reflections on darker bases and intensifying the cool reflection in mixtures with the FANTASIA ash and beige shades.
High cosmetic permanent hair color with LUMINESCINE TECHNOLOGY.
COLOR SYSTEM LUMIA New Series INTRODUCING THE TWO NEW LUMIA SERIES FOR ON-TREND HAIR COLOR
ICE BLOND
The two shades for the ultimate expression of natural ultra-light blond. Ideal for toning bleached hair by neutralising unwanted warm reflections to obtain a naturallooking, bright, cool blond. Recommended for grey hair.
Discover more on www.helenseward.it
company
Light-ON Collection Hair color trend Helen Seward Milano After any “Stop” comes a new “Start”, after a night comes a brighter day. Light is energy, change, innovation: light on your personality with luminous hair and stunning beauty. Just turn your light on: it’s time to shine! From Purple contrasts to Ice Blond, Smoky Brown, Mulled Wine and Caramel shades: following color trends is easy thanks to the infinite creative possibilities offered by Helen Seward’s color world. BBCOLOR BEAUTY: the thousand facets of a perfect colour. The tone-on-tone nourishing cosmetic hair color, without ammonia. Bright and intense nuances for an endless range of colors and perfect, shiny, naturally beautiful hair. BBColor Beauty doesn’t hide but rather eliminates imperfections, enhancing every reflection and perfecting the hair’s natural shine thanks to its exclusive combination of active ingredients and deep nourishing power. It is perfect for reviving color, toning blondes, correcting nuances. It doesn’t lighten but rather blends in naturally with the base and covers up to 50% of greys, offering an alternative to traditional colors or a complementary tool for the stylist: used in combination with other techniques, it gives life to endless creative possibilities. Ammonia-free.
Discover LightON Collection
COLOR SYSTEM LUMIA: an ever-natural color, full of life. It is the hair color that guarantees maximum shine and a broad range of luminous and vibrant shades. Perfect for mixing with each other, they guarantee perfect grey hair coverage, uniform and intense color, ong-lasting result. The extraordinary treatment power of the formula offers the hair volume and softness, transforming hair coloring into a genuine beauty treatment. With Luminescine Technology. INNOVATION 2021: NEW SERIES Introducing the two new Lumia series for on-trend hair color. ICE BLOND, two new shades for toning balayage and bleaching for a natural, bright cool blond. SMOKY BROWN, three new browns which add a natural cool reflection to create sophisticated, on-trend effects. The new coloring cream base presented in the two new series offers enhanced anti-breakage protective action, more intense and uniform color, improved performance in application.
10 www.exportmagazine.net
BBCOLOR FUSION: color and treatment for simply perfect hair. The cosmetic coloring which colors hair perfectly while nourishing and restructuring it deep down. Bright and intense shades to create any color you like whilst respecting the hair fibre, for simply perfect hair all round. Covers grey hair completely, guarantees maximum, long-lasting effect, enhances the brightness of the color, keeps hair nourished and naturally soft after every coloring treatment. The coloring service is combined with a genuine hair restructuring treatment for a complete service aimed at total hair beauty care. It is perfect for creating a delicate, but high-performance color. More info: www.helenseward.it Helen Seward Milano helenseward_official Helen Seward Milano
2nd International Exhibition for Cosmetics, Beauty, Hair Home Care, Private Label, Packaging and Ingredients
ICC - Istanbul Congress Center - Taksim, Istanbul - Turkey
6 in in 11 EVENT EVENT 6 TARGET CLIENT PROGRAM • Personalized client leads for exhibitors • Connecting target markets and target audience directly
ONLINE REGIONAL BUYER MEETINGS
24/7, 365 DAYS ACTIVE: O2O ONLINE PLATFORM
Periodical exclusive buyer meetings
Reach 12.378 buyers from 175 countries in a click
HOSTED BUYER PROGRAM
VIRTUAL FAIR • Supported by the infrastructure of O2O Online Platform
• Delicately selected high-quality buyers from all over the world
• Strong user base and 2 years of expertise in digital events
PHYSICAL TRADE FAIR
• 756 Exclusive Hosted Buyers from 120 countries
2nd BEAUTYISTANBUL Exhibition October, 14-15-16, 2021
www.beauty-istanbul.com Organizer
Tel: +90 212 2229060
|
+90 533 4843030 |
info@beauty-istanbul.com
INTERNATIONAL EXHIBITION
MADE IN ITALY
events
OnBeauty by Cosmoprof Worldwide Bologna 9-13 Sept. 2021 The cosmetics industry meets in Bologna for the first relaunch of activities
While waiting to welcome stakeholders from all over the world next March at Cosmoprof Worldwide Bologna 2022, from 9 to 13 September, OnBeauty by Cosmoprof Worldwide Bologna will present an innovative and essential format to best adapt to the needs of stakeholders. The differentiation for entrances and exhibition areas for each sector and the concentration of initiatives in a shorter time will allow companies and operators to shorten their visit to the show floor.
The sectors and initiatives of OnBeauty by Cosmoprof Worldwide Bologna OnBeauty by Cosmoprof Worldwide Bologna will bring together key players for the cosmetics industry. On Thursday 9 and Friday 10 September, Hall 31 will host the supply chain leaders, with contract manufacturers and suppliers of raw materials, process technologies, and packaging solutions, interested in evaluating synergies with other channels and sectors. On the same dates, the retail industry will be present in Hall 32. The exhibiting brands will focus on the multichannel transformation of the market, the mix of online and offline, and the most innovative solutions for consumer communication. The green & organic cosmetics will be hosted in halls 25 and 26 as part of SANA, the international exhibition of organic and natural products, from Thursday 9 to Sunday 12 September. The professional channel will meet in Bologna on Saturday 11, Sunday 12, and Monday 13 September. Hall 21 will showcase the best of the companies of products and services for the professional beauty, spa, and nail; on hall 22, there will be exhibitors for the hair and salon equipment sector. For each sector, in-depth programs and specific contents are envisaged. On Thursday 9 and Friday 10, market and trend experts will analyze the most critical issues for the future of the industry: new technologies and their impact on consumption habits, the balance between digital innovation and sustainability, the macro- movements that are transforming society, and their influence on the cosmetics sector. Further to that, there will be live demos and insights, technical training sessions, and institutional meetings with sector associations for the professional channel to take stock of the difficulties that have emerged in recent months.
The synergy with SANA and COSMOFARMA EXHIBITION OnBeauty by Cosmoprof Worldwide Bologna will take place simultaneously with SANA, the international exhibition of organic and natural products, and COSMOFARMA EXHIBITION, the leading European event dedicated to the pharmaceutical industry. “For this special occasion, Bologna will host the most important events in our portfolio dedicated to wellness, health, and personal care, which have been core issues during the pandemic, -
says Gianpiero Calzolari, President of BolognaFiere. - The presence of multiple distribution channels represents the radical transformation of the market: health, sustainability, and personal care are categories that are increasingly linked to each other. We face a profoundly renewed scenario, and we must be ready to develop more significant synergies to meet the change.“ “OnBeauty by Cosmoprof Worldwide Bologna reflects the needs of companies and operators to resume business activities, networking, and professional
training, - says Enrico Zannini, General Manager of BolognaFiere Cosmoprof. We are inviting top buyers, distributors, and international retailers with special formulas to grant a safe return to the most functional business processes for the sector. After months of webinars and digital content, we will bring the most authoritative experts and the most talented professionals back to our stages, to recover the intensity of live interaction”. “The strategic importance of the entire cosmetics supply chain for the country system is now undoubted, - comments Renato Ancorotti, president of Cosmetica Italia - Personal Care Association. - It generates a recurring income, from production to machinery and packaging, without forgetting raw materials, distribution, logistics, and retail, of 33 billion euros. Creativity, inventiveness, the spirit of initiative, propensity for innovation, and the search for new solutions are certainly resources and qualities that our sector shares with BolognaFiere Cosmoprof, the historic partner alongside whom we have represented, for over 50 years, the many facets of the cosmetic industry in Italy and the world. For this reason, the September event in Bologna represents the first concrete opportunity to restart the dialogue between the main stakeholders in the sector. The Association will offer its full support in terms of presence and content highlighting the new habits of consumption, the latest dynamics of distribution and the global response of the sector to the emergency “. The event will enjoy the support of the Italian Ministry of Foreign Affairs and International Cooperation and ITA - Italian Trade Agency.
For further information and update, please check www.cosmoprof.com 18 www.exportmagazine.net
Company subject to management and coordination by AGF88 Holding S.r.l.
servicing beauty industry since 1946
A G R O U P C O M PA N Y O F
w w w. a g f 8 8 h o l d i n g . i t EARTH
FRIEND LY
company
NO MORE BARRIERS THANKS TO THE FAST COLOUR
Photo: Marco Di Filippo Hair: Contrasto Team Color: Alessandro Fiorin e Gionathan Contino
Shorter times and more creativity for all: ColorZoom, the new 10-minute colouring service developed by Fanola, offers a barrier-free service, accessible to all
Consumers’ purchasing habits have completely changed over the last year and the same applies to the way we access most of the traditional services, including at the hairdresser’s. According to governmental provisions, hairdressers have had to limit admissions in order to avoid crowding in the salons: this has led to a reduction in services, especially colouring ones, which require long application times, with a consequent reduction in daily income. That is why Fanola, which is all about colour, creativity and sharing and is always listening to a market focussed today on the FAST COSMETICS segment, has developed COLORZOOM. It is a new range of professional colouring creams that performs at its best in just 10 minutes, in line with the brand’s smart and dynamic philosophy. Therefore, ColorZoom allows hairdressers to take more appointments during the day* and provide even
partial services in a very short time, such as regrowth or shine&colour treatments. This professional hair colouring cream, featuring extremely pure pigments, ensures bright colours and up to 100% coverage of grey hair. Its formula contains carrier substances that accelerate the colouring process without overloading the hair. Available in 23 shades. Used in combination with the Fanola emulsion or Violet Peroxyde, it allows to offer up to 4 different professional services, each just 10 minutes long: Colour, Shine&Color, Tone on tone and neutro. With ammonia, PPD & resorcinol free. AN INCLUSIVE COLOUR The creative, colourful and sharing-oriented professional haircare brand Fanola is unveiling a disruptive image for the launch of ColorZoom. It is designed to break down barriers and appeal to younger generations, espousing unconventional creativity for a guaranteed “wow” factor. The issue at the heart of the campaign is a key part of Fanola’s DNA: freedom of expression and experimentation. Everyone can find their ideal shade thanks to the original, unorthodox colour selection, which conveys boundless love for life.
* the estimated time for a classic colour service is 1 hour, while Color Zoom takes half an hour. 20 www.exportmagazine.net
company
Four different archetypes dedicated to women who stand out for their style and elegance
Our world has changed and so our deepest and most rooted beliefs. We have found life in silence, we have learnt to listen to ourselves, to perceive and understand what we have inside. We have gone back to the era of essential, to the archetypes. Archetypes, the new SS 2021 collection designed by the Gogen Team for Alter Ego Italy, originates from this concept and is designed and dedicated to a contemporary woman. In a balance between refinement, elegance, focus on sustainability and self-care, it is perfectly tuned in with the brand’s “Beauty & Kindness” philosophy, where two different souls of the same personality get to meet. The Archetypes collection’s star is a bright and gritty colour that leaves room to creativity. The shades, full and shiny, enhance the hair by playing with hues. The second constant trend of Archetypes is the fringe: full and geometric or soft and layered, it will be next season’s must-have. A beautiful and feminine gaze is enhanced by this accessory, making every styling refined and trendy. Four different archetypes are proposed from these common elements: Rebel, in contrast with the Believer woman and Visionary, contrasting with the Artist.
VISIONARY Genius and originality come out in the free expression of herself, through new ideas and creations. The inner child of the Visionary woman allows her to keep in touch with her dreams, to think outside the box and to follow her imagination.
REBEL Bold and independent, she is not afraid to show her personality in all its nuances, strengths and weaknesses. Nothing and no one can control her, she loves to think with her own head and is free from formats or preconceptions: this is the REBEL woman from the Archetypes collection by Alter Ego Italy.
ARTIST The Artist woman by Alter Ego Italy aims to discover the world, the people and herself in depth. Her desire to travel leads her to always face new challenges, she is adventurous and full of life. She is never frightened by the nknown as this is seen as an infinite source of possibilities. She has a gift: she can see the invisible and achieve the impossible.
BELIEVER An eternal optimist, constantly in search of happiness. She never gives up when faced with problems, her positive attitude and hope are contagious. She’s good-hearted and strongly believes in future, thus making it easier to face reality. Discover the BELIEVER woman by Alter Ego Italy.
22 www.exportmagazine.net
Hair: Gogen team as Alter Ego Italy International Creative Director Photo: Marco Di Filippo
ARCHETYPES The new SS 2021 COLLECTION designed by the Gogen Team for ALTER EGO ITALY
FOLLOW US
www.alteregoitaly.com
© 2021 Pettenon Cosmetics S.p.A. - All rights reserved
Ph. Marco Di Filippo
company
FANOLA presents NO YELLOW COLOR BLEACHING and VIOLET PEROXYDE
Photo: Marco Di Filippo Hair: team Contrasto Color: Alessandro Fiorin - Gionathan Contino, Fanola Technical Team
The anti-yellow leader has launched two news in its No yellow Color range, that round off the technical offer to achieve a perfect and pure blonde
Keeping up with the latest trends, which see very cool colours such as platinum, Nordic and silver blondes at the top of the SS21 trends, Fanola, an Italian brand specialising in Professional Hair Care that stands out for its values of colour, creativity and sharing, has developed two new technical products in its laboratories: NO YELLOW COLOR BLEACHING and VIOLET PEROXYDE.
No Yellow Color Bleaching, which is part of the No Yellow Color range by Fanola, featuring extremely performing technical products designed for colouring and pre-lightening, thus neutralizing the unwanted tones during in-salon services, is a new series of pre-lighteners, that includes three powder products, each featuring a different pigment to minimise yellow, orange and red tones, and a grey pigment cream, which deposits on the hair during the pre-lightening process, thus allowing a cleaner tone.
No yellow Color Bleaching is composed by the Compact Blue Lightening Powder, a pre-lightening powder featuring a patent pending* technology by Deco-cuddle Professional. Formulated with a natural “osmotic protector” active ingredient, it improves the condition of the entire hair structure, preventing the protein structure from dehydrating; thanks to its blue pigments, it can minimize orange tones; the Protective Violet Lightening Powder, a compact violet pre-lightening powder that minimizes the unwanted yellow tone, lifting up to 7 depths; the Protective Green Lightening Powder, an ammonia-free green pre-lightening powder, able to minimise the unwanted red tones, ideal for gradual and gentle pre-lightening, able to lift up to 5 depths. The Black Lightening Cream is a prelightening cream featuring grey micropigments, that neutralizes unwanted yellow tones during the lightening process while ensuring silver results on very light bases without toning. No Yellow Color Bleaching is combined with Violet Peroxyde, the first violet oxygen in Agf88 Holding, able to minimize blonde hair’s warm tones and ensuring hair stylist maximum artistic
expression. Depending on the desired results, there are two versions available: 5 Vol, perfect both to gradually prelighten hair and to tone it, as it allows the right and balanced pigment deposit; 25 Vol, enables to achieve even and bright highlights, neutralizing warm tones in a more performing way. It also lends itself to colouring service to achieve a greater deposit of cold pigments. The addition of these innovative formulations is intended to give hairdressers an even more complete experience of the No Yellow world and offer them a great support to achieve the perfect blonde, removing unwanted tones since the early stages of the salon service through to maintenance products.
*Italian Patent pending n. 102019000024361 24 www.exportmagazine.net
© 2021 Pettenon Cosmetics S.p.A. - All rights reserved
company
“LA DANSE DE LA VIE” Movement triumphantly brings out the best of the hues in the new Inebrya SS 21 collection
Dance is a universal language that enables you to convey what is deep down inside you, with no need for words. You just have to learn to listen to the music within: whether it is as light and gentle as a butterfly or as raging and overwhelming as a hurricane, every melody is unique and stirs something inside us. Movement is change and it creates endless shading effects that are just waiting to be discovered. With this in mind, Inebrya is presenting the new SS 21 collection: “La Danse de la Vie”. It is inspired by a fascinating, enchanting woman
SWING BLOND Movement in hair creates exceptional colour effects. Soft, warm blonde hues offer a glimpse of a delicate pink touch that unleashes lightness and femininity. Shades are interwoven in a dance steeped in female beauty. Waves are symbols of liberty and their harmonious, delicate rising and falling is reminiscent of a dance. Their shape encapsulates all of the lightness of undulating, elegant hair that frames the face and brings out the best of its features.
who guides onlookers through a dance revolving around beauty and femininity. A host of shapes and vibrant colours endeavour to find a delicate balance between perfection and beauty. The hidden harmony is inspired by a rich, powerful and romantic new take on femininity. There are four themes in Inebrya’s SS 21 collection, all of which are inspired by the flowing movements of dance and unfettered expression of our freedom: SWING BLOND, TWIST COGNAC, FOXTROT BROWN and MODERN RED.
FOXTROT BROWN Light shines on the sophisticated cashmere hues, emphasizing the strong contrast between the two colours. The lifting follows the movement of the hair, giving a roguish, perky touch to the look. The strength of the colour and the contrast is as powerful as the energy that pours out during a performance. The colour effects make the look strong, bold and intense, showcasing the beauty of a woman who is not afraid to be in the spotlight.
MODERN RED The colour calls to mind the marvellous shades of nature, mixing together all of the earthy tones in a refined blend. The warm, enveloping red is packed with highlights that reveal endless new combinations of shades. The fascinating, enchanting Inebrya woman guides us through a dance revolving around beauty and femininity. Various shades of red light up the stage and the bright colours combine with the natural movement of the hair to send a wave of energy and vitality sweeping through every woman.
TWIST COGNAC Some things are timeless, such as art, music and the famous “wavy bob”. Inebrya presents a version of it in the SS 21 collection with warm cognac tones, for delicate, glamorous results. This elegant, retro hairstyle has been given a contemporary twist by light, broad and clearly shaped waves that emphasize the volume at the sides. Warm hues enhance brown hair by bringing out its powerful and wonderfully unique light. The resulting multi-dimensional colour highlights the delicate features of the face. Hair Stylist: Carla Bergamaschi and the Inebrya Artistic Team Photos: Filippo Fortis
26 www.exportmagazine.net
Open to bio foods. Open to natural self-care. 23/24 Novembre 2020 Un nuovo evento europeo, due aree tematiche, un format interattivo per operatori e aziende. Networking, formazione, anteprime e opportunità di business in un settore in continua crescita. B/Open è l’esperienza che nasce a Verona e cresce nel tuo futuro.
9 10 November 2021
www.b-opentrade.com www.b-opentrade.com
9 10 Novembre 2021
VERONAFIERE.IT
In contemporanea
SENS.ÙS: #BEGREEN Our low environmental impact and high energy saving premises make our company a fascinating and unusual place, full of surprises and curiosities waiting to be discovered! The G&P Cosmetics family aims to safeguard and distribute its portfolio comprising over 13,000 formulas worldwide with the help of the Global Fashion Academy, which valorizes both the art of color and the techniques
The Company has been presenting itself to its employees as eco-sustainable for some time now. Indeed, in the workplace we have started to replace all plastic bottles with aluminum bottles for our employees.
used. G&P and its staff also collect market and customer information as part of its ongoing research and study activities.
We have also installed solar panels that allow us to create a lower environmental impact and develop what is being studied and processed in an environmentally-friendly way, drawing inspiration from and using recycled and recyclable materials. Within the company we separate paper, cardboard and... plastic waste.
It is not an easy path, but we pursue it every day through the research and professionalism of our product development center technicians, who are engaged in a slow and meticulous manufacturing process.
We are located next to the River Tiber, which is at the heart of the history of our culture and of entire civilizations.
We view the salon as a basic point of reference where color must respect each customer’s needs and requirements.
It is this passion that has shaped the philosophy of «sustainable value», which integrates social, environmental and ethical aspects and automatically projects towards the needs of consumers, in line with the highest Italian quality. Being up to date and fully compliant with EU and environmental regulations is fundamental for us to be able to work while respecting the planet, the young people who will inherit it from us, and ourselves.
This is our starting point: respect for a nature that has given and continues to give us much. We always appreciate commitment to multi-utilities and believe in resource reuse and management.
Not only does the river flow through Sansepolcro and the Valtiberina: it also flows through Rome, which was the capital of the world for one thousand years. Being given this opportunity is a great privilege that allows us to use the water of a historical river that now gives life to G&P products. We have not forgotten the past. On the contrary, we always look to the future and place great focus on both sustainability and innovation.
We are all responsible for safeguarding our planet, which is why we believe in change through concrete action.
THANKS TO RENEWABLE ENERGY
With this tribute and other Earth-Friendly projects, we believe we are contributing to making our world a better place, for us and our children.
OUR COMMITMENT TO THE ENVIRONMENT
DID YOU KNOW?
How much plastic ends up in our oceans every year?
Between 8 and 13 million tons of plastic waste were dumped in 2010 alone. Of this, 250,000 tons float on the surface, while the rest lies on ocean floors and beaches around the world. Every year around one million birds and 100,000 marine mammals die because of plastic waste dumped in the sea. When the stomachs of dead and beached whales are analyzed, they always contain large quantities of plastic. The same is true for turtles that often mistake plastic bags for jellyfish. G&P Cosmetics currently has 110 employees.
Every one of us has a moral duty to help save our environment..
TIME IS UP, THE PLANET CAN’T WAIT ANY LONGER.
Our new logo #BEGREEN symbolizes the respect our company has for the planet.
Water, placed inside the iconic recycling circulating symbol, is an essential resource for our production process.
We firmly believe that the only way to take resources from nature is if we respect it. In fact, we use water from the Tiber River that flows through our valley to produce our products. Thanks to innovative demineralization processes, reverse osmosis and the destruction of bacteria using UV rays, the water is extracted from underground and microbiologically purified.
We are committed to using more environmentally-friendly raw materials, choosing containers that are recycled and biodegrade better whenever possible. Plus, using energy from renewable sources means every day we use 50% less energy from fossil fuels.
Our decision to adopt reusable bottles will save our planet around 35,000 plastic cups and 6,300 bottles every year in our company!
-6.300 bottles a year
ENERGY SAVINGS IN ONE YEAR
This means we have dramatically reduced the amount of pollution we create to generate electricity and carbon dioxide emissions in the atmosphere.
We have purchased electric cars for running company errands and installed charging stations for them. In our own small way, we’re doing our best to fight pollution.
CHANGE IS NOW AND IS DOWN TO ALL OF US!
THE EQUIVALENT OF Emissions of an average car n 113,52 years TV on: 41334 days Computers on for one year: 2679,66
GREENHOUSE GASES CO2 Carbon dioxide: 515.03604 kg NOx Nitrogen oxide: 81,36 kg SO2 Sulphur dioxide: 52,5 kg
CARBON 515,04 Tons 44,4 Hectares
www.ilovesensus.it
AMMONIA FREE NO ADDED PPD & RESORCINE
PERMANENT HAIR COLOR
1:1,5
ECO FRIENDLY VEGAN FRIENDLY
www.ilovesensus.it
events
BEAUTYISTANBUL DON’T MISS NEXT APPOINTMENT IN OCTOBER 403 buyers from 17 Middle East and North Africa countries connected with BeautyIstanbul exhibitors
BEAUTYISTANBUL’s 9th and 10th Online Regional Meetings focusing on Middle East and North Africa regions were great success with a total of 403 buyers participating, following Central Asia, East Africa, Central America & Caribbean and Sub-Saharan Africa meetings respectively held in September, November, December and February; reaching 1363 buyers in total participating from 81 countries. BEAUTYISTANBUL Middle East and North Africa Online Meetings were held on March 31st and April 7th, 2021 in 2 sessions covering both regions. Meeting 1 hosted 214 buyers from 11 countries including Bahrain, Iraq, Jordan, Kuwait, Lebanon, Oman, Palestine, Qatar, Saudi Arabia, United Arab Emirates and Yemen.Meeting 2
hosted 189 buyers from 6 countries such as Algeria, Egypt, Libya, Morocco, Sudan and Tunisia. Participants included distributors, importers, retailers and wholesalers from the region, along with 110 suppliers from Turkey, Italy, Brazil, Bulgaria, Canada, Croatia, France, India, Korea, Lebanon, Malaysia, Netherlands, San Marino, Spain, United Kingdom and United States of America. The 1st meeting started with welcoming remarks of H.E. Ilhomjon Abdrurrahmanov, Consul General of Republic of Tajikistan in Dubai-UAE, Mr. Firas Al Hamadani, President of Baghdad Chamber of Commerce, Mr. Murat Albayrak, Commercial Counsellor of Republic of Turkey in Amman-Jordan, Mr. Atilla Ugur Basbug, Commercial Counsellor of Republic
32 www.exportmagazine.net
of Turkey in Kuwait City-Kuwait, Mr. Sabahaddin Tarhan, Commercial Counsellor of Republic of Turkey in Jerusalem-Palestine, Ms. Rana Abusibaa, Commercial Counsellor of the State of Palestine in AnkaraTurkey, Ms. Ece Aksop, Commercial Counsellor of Republic of Turkey in Muscat-Oman, Mr. Abedallah F. AlBanna, President of Jordan Dead Sea Manufacturers Association and Mrs. Gergana Andreeva, Executive Director of Bulgarian National Association for Essential Oils, Perfumery and Cosmetics (BNAOEPC). The meeting continued with the introduction speeches of important buyers from the region and BEAUTYISTANBUL suppliers. Important attendees of Meeting 1 included Madi International and Majid Al Futtaim Retail
events
- Carrefour from United Arab Emirates, Ramez Group from Bahrain, Lulu Hypermarket from Qatar, Alowaid Trading and Lemon Pharmacies Group from Saudi Arabia, Royal Beauty Group from Kuwait, Somerland General Trading from Iraq, Lattafa LLC from Oman, Abdel Sater Group from Lebanon, EMS Jordan from Jordan, SAMA CO from Palestine and Ibrahim Ali A.Eshack Corp (AHIM) from Yemen. Meeting 2 opened with welcoming remarks of H.E. Kenan Yilmaz, Ambassador of Republic of Turkey in Trablus-Libya, Mr. Mehmet Elbir, Commercial Counsellor of Republic of Turkey in Casablanca-Morocco, Mr. Göktug Bayri, Commercial Counsellor of Republic of Turkey in Khartoum-Sudan Mr. Müjdat Emre Semiz, Commercial Counsellor of Republic of Turkey in Tunis-Tunisia, Director of Tunisian Union Of Industry, Commerce and Crafts (U.T.I.C.A.), Mr. Anis Gharbi, Events Director of Izmir Chamber of Commerce, Mr. Aykut Terzioglu, President of Algerian Federation of
Importers and Manufacturers of Cosmetics Hamadouche Majda and Event Manager of World Trade Center Algeria, Idir Kamla. The meeting continued with the introduction speeches of important buyers from the region and BEAUTYISTANBUL suppliers. Important participants of Meeting 2 included Carrefour Algerie from Algeria, Nibrasdis Beauty & Barber Supplies from Morocco, Seif Group from Egypt, Kilani Groupe from Tunisia, Alnama Co from Libya and Bawakeer Int. Co. Ltd from Sudan. BEAUTYISTANBUL’s experienced team of 25 people fluent in 10 languages and local contacts in Sub-Saharan Africa showed their difference from other B2B organizers once more by bringing together some of the biggest companies in the region to attend the online meetings. Despite the global pandemic postponing exhibitions and limiting face to face interaction, BEAUTYISTANBUL aims
33 www.exportmagazine.net
to provide additional value-added services to businesses worldwide. With already over 12,500 registered buyers from 175 countries and over 5,000 products uploaded since January 1st, 2019, BEAUTYISTANBUL’s O2O Online Platform is a clear leader in the hybrid exhibition sector. In addition to the O2O Online Platform, valueadded services such as personalized Target Client Program, Online Regional Buyer Meetings and Virtual Fair will be available all year long. Once 14-1516 October 2021 comes, the physical exhibition with the coveted VIP Hosted Buyer Program will once again be the center of global B2B discussions. The next Online Regional Buyer Meetings will host buyers and distributors from East Europe in May. Make sure to follow the future editions of the series of worldwide regional meetings and all other activities held by the BEAUTYISTANBUL exhibition. If you too want to achieve year-long success, become an exhibitor at BEAUTYISTANBUL now and benefit from all value-added services!
report
VALÉRIE KAMINOV – BIOGRAPHY Valérie Kaminov is Founder and Managing Director of the highly successful International Luxury Brand Consultancy. For over 25 years Valérie has been at the forefront of the global cosmetics industry and has worked with a vast array of luxury, premium and niche beauty brands and fragrances. With her extensive expertise, commercial acumen and practical experience IL Brand Consultancy has become one of the most sought after management and distribution agencies specialising in global beauty. Recognised for the breadth of business sectors and extensive distribution channels it works with, ILBC’s international client portfolio spans both well-established names and newly-emerging brands in hair care, make-up, skincare, fragrance, devices and top-to-toe brands. Valérie’s wealth of knowledge in international growth strategies and business development is combined with an inspirational and forward-thinking approach. Through her exceptional insight and understanding of the industry Valérie has helped brands amplify their market reach, elevate their brand presence, improve their business performance and achieve commercial success globally. A further aspect of her business is her skill in brand evaluation, acquisition due diligence, risk assessment and commercial growth which has led Valérie to regularly advise Private Equity Funds, multi-national organizations and financial investors. This capability in combination with her advanced qualifications and proficiency in corporate governance have made her a much-desired Board Advisor and Non-Executive Director. From her CEW mentoring, organisation of the International Manufacturers & Distributors Forum (IMF) and guest lecture programmes, Valérie is a passionate and dynamic advocate of the global beauty industry. Valérie splits her time between her London HQ and her central Paris office as well as managing a satellite network in Russia & China.
The truth about carbon neutral
A beauty buzzword or a true green goal? First there was ‘green’ beauty, then we had ‘clean’ beauty, next came ‘plastic free’ beauty and now, ‘carbon neutral’ is the latest trendy term being tossed around by brands trying to prove their environmentally friendly credentials. And who can blame them when the environmentally conscious beauty sector is predicted to have a global market value of £40billion by 2027, according to Statista. However the problem is it’s not just sales that are at stake here, the future of our planet is too. And sadly a clever marketing claim isn’t the answer to climate change so in an industry often branded as guilty of greenwashing, transparency is more important than ever. Environmental labelling and legislation is hard to understand and even harder to abide by but if the beauty industry is to make positive change that it needs to get to grips with its environmental impact. So, is carbon neutral just another green gimmick or is it a legitimate label to aspire to? Or, is offsetting emissions still not enough for an industry of carbon culprits to make a real difference to tackling climate change? Let’s find out... Carbon emissions across the globe have increased exponentially year on year and it is currently estimated that 36billion tonnes* of the stuff is emitted each year. A harmful pollutant, carbon dioxide traps the sun’s radiation inside the earth’s atmosphere, causing it to heat up thus making it one of the key contributors to global warming. The result of the earth heating up will have a
34 www.exportmagazine.net
report
dramatic impact on our precious ecosystems and water resources which is likely to trigger mass movement of people, as many parts of the globe become uninhabitable. Science lesson over but the homework for the beauty and personal care industry has only just begun. Across the globe governments, businesses and individuals are looking at ways to cut carbon emissions in an attempt to halt, or at least slow down climate change. This includes ambitious targets such as the EU’s climate plan which proposes to cut greenhouse gases by at least 55% by 2030 setting Europe on a responsible path to becoming climate neutral by 2050. If beauty and personal care brands are to avoid being hit with hefty fines for not meeting future sustainability regulations then they too need to adapt their business model in line with global targets. According to the Carbon Trust, a carbon neutral footprint is one where the sum of greenhouse gas produced is offset by natural carbon sinks and or carbon credits. A carbon sink is anything that absorbs more carbon from the atmosphere than it releases, for example a forest, the ocean or soil And a carbon credit is basically a paid for permit that allows the company that holds it to emit a certain amount of carbon dioxide or greenhouse gases because the credit is put towards a certified climate action project which will reduce, remove or avoid greenhouse gas emissions, say carbon finance consultancy, South Pole. “Lots of people associate carbon credits with planting trees. However, there are lots of different types of projects which can remove or reduce carbon dioxide from the environment. The cost of the carbon credit is equal to the amount it costs to reduce or remove an equivalent amount (normally 1 tonne, per credit) of carbon from the environment – this means that not all projects are the same cost as different
@bybibeauty
types of projects cost more or less to reduce or remove carbon dioxide” says Lisa Sexton, founder of carbon neutral skincare brand Bolt Beauty. This however is where things get a little dicey because effectively any company could become carbon neutral simply by purchasing the same amount of carbon offset credits as carbon it generates, which does not deal with the main issue that too much carbon is being produced. For companies to make a real difference they should strive to reduce emissions, rather than just offset them. A recent global YouGov study revealed that 67% of consumers “would feel more positive about companies that can demonstrate that they are making efforts to reduce the carbon footprint of their products” and this consumer demand for carbon conscious companies coupled with government targets means that beauty and personal care brands have to address their carbon emissions fast, if they want to secure their future - and the future of the planet. Reduction in harm to the planet has become a basic consumer expectation and over the past few years all brands have had to shift to be more planet positive by overhauling their products to be closer to being 100% recyclable, reusable, plastic-free, plant-based and the rest to meet increasingly conscious consumer standards. While the efforts to improve the environmental impact of ingredients and packaging have contributed to declines in carbon footprints and waste, brands need to take even more drastic measures and overhaul every step of the supply chain if they are to truly contribute positively to the climate crisis, and from a sales perspective - keep a competitive market edge. Indeed WGSN commented that “as a brand, becoming carbonneutral has benefits beyond the climate impact. It’s said to increase revenue through market differentiation. Costs can be lowered thanks to reduced entry use, stakeholders become more engaged, and risks related to future regulations are mitigated”.
@bybibeauty
35 www.exportmagazine.net
report
@highrcollective
Reaching carbon neutral status won’t happen overnight, a total overhaul of the supply chain is required. Lorraine Dallmeier, biologist, environmentalist, and CEO of Formula Botanica recommends that brands begin by looking at their current carbon footprint and examining the entire lifecycle of a product; this includes the provenance of ingredients, manufacturing processes, what the packaging is made from and how a consumer eventually disposes of a product. A total audit of the supply chain is necessary before estimates of emissions can be made, let alone offset. BYBI is a natural skincare brand which published its 2020 carbon report detailing the results of their 2019-2020 carbon footprint; by reviewing their supply chain they could measure their true carbon footprint and set aggressive annual C02 reduction goals, with real life actions to ensure they met them. Indeed, they become a carbon neutral beauty brand at the end of 2020 and now have new targets in place to become carbon negative by 2025. Bolt Beauty, a seaweed based skincare brand, is another example of a brand examining its carbon footprint in order to offset its emissions correctly; “to ensure we are a carbon neutral brand, we are meticulous in measuring our emissions across our business. While we strive to reduce emissions wherever we can, it is impossible to reduce these to zero. Even lighting in the office has a carbon impact. Therefore, detailed measurements are essential to understand our potential impact on the planet. Once we have calculated our carbon footprint, we purchase the equivalent in Gold Standard Carbon Credits” says founder, Lisa Sexton. Of course, the sustainability of ingredients is yet another side of the ‘saving the planet’ coin and if brands are to be truly sustainable savvy they will need to ensure that
any natural substances use are part of a regenerative scheme, but that’s another story! Start ups are taking the lead when it comes to achieving carbon neutral status, either because they have been creating products with a reduction mindset from the get go or they are able to introduce carbonneutral processes relatively quickly and easily into their supply chain. The conglomerates who are the real carbon culprits are still having to set long term green goals which they are publicly promising to meet. Cosmetics giant L’Oréal has pledged to reduce its entire greenhouse gas emissions by 50% in ten years and to have all its @highrcollective sites carbon neutral by 2025, Jean-Paul Agon, Chairman and CEO of L’Oréal, said: “L’Oréal’s sustainable revolution is entering a new era. The challenges the planet is facing are unprecedented, and it is essential to accelerate our efforts to preserve a safe operating space for humanity. Beauty and personal care leader Unilever have also joined the fight against carbon committing to net-zero emissions from all their products by 2039. Recognising that transparency is key if carbon cutting promises are to believed a Unilever spokesperson commented that “to do this, we will set up a system for our suppliers to declare, on each invoice, the carbon footprint of the goods and services provided; and we will create partnerships with other businesses and organisations to standardise data collection, sharing and communication.”. While brands big and small across the beauty and personal care sector are indeed making broad efforts to address carbon emissions, the trouble, as always with eco-claims, is proving that they are substantiated. Because carbon emissions can arise from all parts of the supply chain, from the energy sources used for manufacturing, to the farming of the ingredients, to the transportation methods, to the final packaging, there is scope for interpretation when it comes to companies measuring their own emissions. Molly Hart, founder of carbon neutral lipstick brand HIGHR recognises the difficulty in ensuring all parts of the supply chain are carbon compliant, saying that even if as a brand you’re using renewable energy for your formulation process, if the partners in your supply chain aren’t “you need to then offset the emissions they generate while working on your business to claim to be genuinely carbon neutral”. In the UK for example, although it is mandatory for large businesses to report their energy and carbon emissions on a yearly basis, there is currently no legislation for carbon footprint
36 www.exportmagazine.net
report
@bolt.beauty
measurement or labelling in the UK, says the Carbon Trust. So, if a brand wants to honestly declare themselves as carbon neutral, third party certification is essential. Brands looking for a trusted carbon emissions assessor can look to The Carbon Trust, which uses PAS 2060, an internationally recognised specification for carbon neutrality or the Gold Standard Certification from the United Nations. A certified label means that a product or band is able to genuinely communicate its sustainability credentials say the Carbon Trust. So, if a brand wants to achieve certified carbon neutrality what does it have to do? Well, the answer is, a lot. “You can start to offset your emissions by purchasing carbon credits certified by The Gold Standard” say BYBI founders Elsie and Dominika. However, this may not be enough to ensure trusted certification, at the Carbon Trust ‘products using offsetting as a means of compensation, a commitment to year on year emissions reduction evidenced in a plan demonstrating how the reduction commitments will be met are also necessary to becoming certified.’. These reduction commitments could include identifying “key areas of your supply chain and business operations that are carbon culprits and making changes to these areas to see a significant reduction in carbon output for the year,” suggest Elsie and Dominika. These changes could include working with manufacturers that run off green energy, reducing air freight by switching to sea transportation instead, ensuring that everyone in the business from distributors through to your staff use electric vehicles or consider setting up local fulfilment in different markets. To be truly carbon neutral requires an immense amount of due diligence and ongoing commitment if a brand is to become certified. But the benefits of reaching carbon neutrality cannot be denied, the Carbon Trust note that reaching carbon neutrality demonstrates a commitment to decarbonisation, proves that as a brand you have true green credentials, helps to differentiate you as
an environmentally responsible brand and allows you to contribute to global decarbonisation efforts through the support of environmental projects, thus aligning your business to the UN Sustainable Development goal of reaching net-zero by 2050. This brings us on to the next, and more pressing, issue in the fight against carbon. Is aiming for carbon neutrality enough to truly tackle climate change? Well, in short no. For the beauty industry to truly engage with environmental activism it will need to be far more @bolt.beauty aggressive with its targets than carbon neutrality allows. Brands should “seek to be carbon negative” say Elsie & Dominika, “meaning as a company you absorb more carbon from the atmosphere than you generate - input processes within your supply chain that are effective at removing enough carbon to begin to balance out the rest of your emissions - this is called carbon sequestering”. However, Lisa Sexton notes that “practically speaking, and within the limits of today’s technology and lifestyles, this is pretty much impossible to achieve. It’s important that we reduce our carbon footprint as much as we can – for example, by using solar powered energy, minimising unnecessary travel, and buying locally sourced produce. However, it is practically impossible to reduce it to nothing.” One thing is for certain though, the beauty industry cannot afford to be neutral when it comes to climate change. The planet needs the support of the beauty industry and it is clear that those that embrace the challenge early will reap the benefits.
For more information on how IL Brand Consultancy can help you successfully expand your brand into different markets, please contact us on info@ilbc.co.uk or visit our website at www.ilbc.co.uk. 37 www.exportmagazine.net
company
n.a.n.e the environmental sanitizers designed by Maletti Group
Maletti Group, a company from Scandiano (RE) which produces furnishings for hair stylists’ salons, beauty centres and spas, launches “n.a.n.e: new air new era”, the innovative universal particle sanitization system which allows air to be filtered quickly in any type of closed environment. Maletti Group, with Maletti, Nilo SPA DESIGN and Beauty Star, has been a reference point in the beauty industry sector for over 80 years. The company combines consolidated experience in the design field with continuous research in the scientific and technological sectors. And it is with regard to this aspect that, during the months of the pandemic, Maletti Group has invested in developing innovative and technological solutions to protect against the Covid-19 threat and any future health threat, not only inside salons and beauty centres but also in various areas such as offices, schools, shops and surgeries. The n.a.n.e system is composed of 5 devices, all Made in Italy, which exert an active biocidal action directly on air, modifying the
individual microenvironment and without being harmful to people. The undisputed protagonist is surely UVC-Totem, the universal device for continuous environmental sanitization, realized in collaboration with the Department of Experimental Medicine of the University of Perugia. With low energy consumption, it ensures safe and quick sanitization throughout the day. UVC-Totem works in a very simple and maintenance-free way: it sucks in impure molecules from below and destroys their DNA thanks to its internal UV-C technology. The sanitized air is then released into the environment, making it safe and secure. UVC-Totem is the ideal solution in large spaces, classrooms, offices, receptions, chapels of rest. In the Wall version, it is perfect for gyms and public spaces with open walls. Near windows, with the anti-pollen filter, it also removes pollen and allergens from the air inside rooms. UVC-Mini Totem is the smaller version of UVC-Totem, ideal for offices and rooms because it can be moved and placed on any surface, from work tables to bedside tables. With an anti-odour filter, it removes odours and mould. Also available in the Wall version, for small rooms and spaces where there’s no possibility of ventilation such as lifts, dressing rooms and changing rooms.
38 www.exportmagazine.net
The product is equipped with a specific anti-mould and anti-bacterial filter. The second n.a.n.e product is Block, the innovative table-top “catchall” that thoroughly disinfects everyday objects such as sunglasses and keys. Through a process of atomisation of liquid disinfectant, it reduces the bacterial load by 99,9%. Next comes Kubetto, the “first defence” that quickly sanitizes shoes soles without damaging them, using liquid disinfectant spray with quaternary ammonium salts. About 50% of bacteria reside on the ground, so sanitizing footwear at the entrance of a space means eliminating 50% of polluting agents. Finally, to close the circle, we find Station, the innovative platform designed to control anyone coming in from outside. In the upper part, the station consists of a shelf to hold the sanitizing hand gel dispenser and the termoscanner to measure body temperature simply by approaching the wrist. The lower part houses the Kubetto which is automatically activated by a pressure sensor, once you are on the workstation. With the n.a.n.e devices line, designed and manufactured in Italy, Maletti Group company goes further, tracing the future in new ways and pursuing the aim of putting its in-house research and development laboratories at the forefront of people’s health with innovative solutions.
company
incha® SEARCHING FOR THE NATURAL BEAUTY OF HAIR
incha® entered the international market in 2018 by starting cooperation with important distributors of the professional sector in Belgium, Germany, Malaysia, Spain and Switzerland; it is a brand in progressive and continuous expansion, which is also highly appreciated on the Italian market. Incha’s proposal follows a simple philosophy, aimed at looking for NATURAL BEAUTY and personal well-being. The team began this journey by drawing on its experience and knowledge, with the MISSION of making excellent products, formulated in a functional way thanks to NATURAL ACTIVES that work synergistically to restore the scalp and hair to an optimal balance, obtaining tangible results. The incha® line products are formulated exclusively with natural actives, without SLES, SLS, ALCOHOL, SILICONES OR PARABENS. At the heart of all the formulations
there is the precious SACHA INCHI (Plukenetia Volubilis Seed Oil) considered, over the centuries, ‘the treasure of the Incas’ for its incredible nourishing and cosmetic properties and for being absolutely the richest oil in OMEGA 3-6-9. Its synergistic active ingredients have been obtained thanks to meticulous research into oils, plants, flowers and seeds, applying only the best quality standards through the careful extraction of raw materials and their expert use. The production is 100% Italian, and is founded on two basic principles which are synergistic with one another: alchemical knowledge of the past and innovation thanks to current Research and Development. Incha proposes a complete line of treatment, comprising 8 references that work in a synergistic way, treating in depth the scalp and the shaft while adding extremely high and optimal protection of the hair.
The product is NATURAL, VEGAN, and GLUTEN-FREE, thanks to the use of rice proteins. The packaging with its vibrant colour, is highly visible in the salon, and the unmistakable incha® logo underlines the strong personality of the brand. Each line is defined according to its function: REMEDY - ANTIDOTE - ALCHEMY. The fragrance is NATURAL, original and enveloping and is gently released from each product without covering the characteristic scent of Sacha Inchi oil and of the other natural active ingredients. Each treatment offers amazing results that go beyond all expectations, guaranteeing the loyalty of customers who, in Incha, find a precious ally for healthy, shiny, soft and voluminous hair. An ALTERNATIVE PRODUCT for everyone who chooses to join the ‘peaceful’ REVOLUTION OF NATURAL BEAUTY.
www.incha.it 39 www.exportmagazine.net
EDUCATION INSPIRATION INNOVATION
BOOK TICKETS NOW www.salonshow.co.uk/exportmag Main image: Hair, Robert Eaton; Photography, Richard Miles; Make up, Lucy Flower; Styling, Clare Frith
AT THE HEART OF HAIRDRESSING #
Salon21
@Salon_Intl
@Salon_Int
Salon International
PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS ACCESSORIES, PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS FURNITURE FOR PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS
hsacosmetics.com - shop.hsacosmetics.com - hsa@hsacosmetics.com
Connect yourself with the most innovative company for private label production of personalized cosmetics. Find out how to become one of our “customer partners”. Thanks to an expertise of over 30 years in hair and skin care products and with a portfolio of more than 1000 formulas, we offer made in italy full services to more than 120 brands in 90 countries around the world.
company
New PARLUX ALYON® GOLD EDITION The modern best seller Parlux “dresses” a new luxurious color; it is embellished with a 24 K gold laminated ring. This professional hairdryer couldn’t be than… GOLD!
The professional model which is much more known and appreciated in hair salons in Italy and abroad is without any doubt, the Parlux ALYON®. The hairdressers excellence tool has been evolving during the years to give the best performances and to make the hairdressers’ daily work easier, efficient and safe letting them express at best their creativity.
Power, thanks to the innovative motor K-Advance®, long-life of the tool (3000 hours), light-weight, very good balance and new technologic systems such as the Air Ionizer Tech (now essential to be able to obtain very quick dryings and get soft, brilliant hair), the Hair Free system (hair catching system keeping the hairdryer cleaner and more efficient), the” AntiBacterial” treatment (the body of the hairdryer is covered with a special silver paint which discourages the proliferation of microrganisms, maintains the hygiene of the appliance
c o l o rs 2 0 2 1
but does not protect against viruses), the Eco-Friendly philosophy, (recycled raw materials and particular attention to energy saving as well as environmental protection) are the main peculiarities featuring this model. Parlux ALYON®, top hairdryer for the above metioned features, is now even more enriched by its new color GOLD, in a special, unique version called Parlux ALYON® Gold Edition, especially excellent because presents a real gold lamination (24 K) of the ring fixing the filter. Its different colorful versions (Yellow, Rose, Turquoise, Night blue, Jade, Bronze, Matt graphite, Matt black) are extremely appreciated because
46 www.exportmagazine.net
they are suitable to any personal taste or hair salon furniture need. A real jewel appliance which is also available in a very smart packaging containing the Parlux ALYON® Gold Edition and the Parlux MagicSense® diffuser. This new design revolutionary accessory, shows the ideal sizes and a special hole distribution, while the air flow and temperature are assured by the DFO system (Dynamic flow Optimizer). In addition, its 15 massage points offer a relaxing feeling on the customer’s scalp. The Parlux MagicSense® diffuser is supplied with a quick and safe hooking system specific for the hair dryer models Parlux ALYON® e Parlux ADVANCE®, while a special universal adapter allows for the use on all other Parlux professional hair dryers listed in the Parlux catalogue (excluding the models Parlux 3500 and Parlux 385).
DEDICATED TO HAIRDRESSERS FOR MORE THAN 40 YEARS M A D E I N I TA LY - T H E H A I R C H O I C E
company
THE NEW PDD PROJECT BY HSA COSMETICS Client-Oriented Product Distribution and Digitalization
Stefano Zanzi, President and CEO of HSA Cosmetics
A revolutionary and global project that starts from a client-oriented philosophy to create unique and distinctive Private Label products opens 2021 for HSA Cosmetics. “HSA is alongside its clients, on every occasion. By providing all-round consultancy on how to develop a product, we no longer limit ourselves to creating what the client desires, but we stimulate the brand to follow and anticipate future trends,” said Stefano Zanzi, President and CEO of HSA Cosmetics. The cosmetic company based in Varese, founded almost forty years ago, is today one of the European companies best known global level for the development of innovative products in the cosmetic industry. Founded with its core business based on professional haircare, skincare and make-up products, HSA is today a real marketing partner with a complete approach to the world of cosmetics and offers total support to the companies that decide to launch their own brands, supporting, thanks to its expertise, the development of over 100 brands in more than 90 countries. It is from this solid and consolidated expertise that the PDD development project has been created. Investing in the three assets that represent the heart of the company, HSA Cosmetics has given rise to a highly advanced programme that combines and rethinks Product, Distribution and Digitalization. A new technological and clean approach to formulas has led to the possibility of expanding distribution from merely professional haircare to multi-channel distribution, all corroborated and supported by important investments in the digital world. The aim of the project is to offer
a fast and inimitable, tailor-made and absolutely personalized Private Label service. “HSA makes the dreams linked to your brand come true, to take it to success in its market of competence,” said Paolo delle Piane, Strategic Marketing Director of HSA Cosmetics. In particular, as far as the dimension of the product is concerned, HSA Cosmetics not only has expanded its team of professionals in the laboratory – highly specialized in the different areas of skincare and haircare, but has also created a new department which works on sustainability and clean beauty. The products are effective, high performing, friends of the well-being of the hair and more. They are truly clean and sensory, with new fragrances and colours perfect to be tried in the comfort of the home as well. These include coloured masks, to refresh shades with semi-permanent colors existing even in the vegan version. Through important structural work, HSA Cosmetics has conceived in the R&D area a new space exclusively dedicated to the archive of fragrances, the exclusive HOLFACTORY SPACE, where each client can evaluate and choose the fragrance that they prefer for their product, subsequently developed with a unique formula which guarantees maximum personalization. Despite the period of the pandemic, the targeted actions implemented by HSA Cosmetics confirm the company’s capacity for expansion which on the front of Distribution is branching out, also and above all, to the Asian and American markets, with further negotiations under way for the Indian market. For Asia, a Chinese Export Manager has joined HSA, to provide an optimal and structured service. For America, a new branch has been established, HSA USA:
48 www.exportmagazine.net
as well as private label, at the beginning of June 2021, it will start the distribution of the first proprietary brand, Nouvelle. Lastly, the third asset of the PDD project concerns the area of Digitalization. “We have decided to allocate major investments to create a new software and an e-commerce with new lines. In addition, we have created a multilevel digital strategy with Inbound and Outbound marketing operations, to stimulate the clients in target with a constant dialogue. Not only large companies, but communication addressing small creative brands as well, that dream of and would like particular, different and exclusive products,” added Stefano Zanzi, President and CEO of HSA Cosmetics. “And to offer our clients maximum personalization, we are also working on a new and perfectly fitted out Webinar room, which will be ready in June 2021, dedicated to video-conferences to be close to our clients and distributors with a high level and highly professional service,” concluded Paolo delle Piane, Strategic Marketing Director of HSA Cosmetics. The revolutionary PDD Project, aimed at offering the best innovative and highly advanced Private Label service, makes HSA Cosmetics the ideal company to make the dreams of every client come true.
Paolo delle Piane, Strategic Marketing Director of HSA Cosmetics
10 ESPRESSOTIME How to dye hair and save 70% of the time min.
ESPRESSOTIME is the professional permanent hair color that in just 10 minutes guarantees maximum results in terms of hair shine and coverage. Not only color, but also 4 products for a complete ritual enriched with fermented green coffee and ginseng.
MADE IN ITALY
PROTECTION FROM THE INSIDE, REGENERATION FROM THE OUTSIDE
by hsa: hsacosmetics.com - hsa@hsacosmetics.com
TM
THE EXTREME HAIR REBIRTH FOR EVERY KIND OF HAIR, FOR EVERY KIND OF HUMAN Finally the real solution for damaged hair has arrived! A scientific study started 6 years ago has created an unprecedented innovation for both hairdressing salons and home care treatments. Thanks to the synergy of 3 technologies, it solves and prevents damages caused by all chemical treatments and exter nal aggressions.
3 TECHNOLOGIES 1 / PROTECTIVE TECHNOLOGY 2 / HAIR REBIRTH TECHNOLOGY 3 / ANTIOXIDANT HYPER-FERMENTATION TECHNOLOGY
A patented 3 phase-technology that preserves and protects the hair structure, interconnecting its fibers. It gives extreme strength and elasticity during chemical treatments. Moreover, powerful ingredients of natural origin such as fruit acids and fermented green coffee constitute a real force to give back life to damaged and unhealthy hair.
Hair : Pascal Lombardo Photo : Fabrice Meuwissen Makeup : Maureen Laugt
PARIS EXPO
4, 5 & 6 SEPT.21
PORTE DE VERSAILLES
THE INTERNATIONAL HAIR & BEAUTY EVENT www.mcbbybeauteselection.com
PROFESSION PBE PROFESSION BIEN-ETRE PBE BIEN-ETRE
premium
B E AU T Y PBE PROFESSION BIEN-ETRE
news
E vents , P ackaging and R a w M aterials
THE IBERCHEM GROUP, PART OF CRODA INTERNATIONAL PLC, ANNOUNCES AGREEMENT TO ACQUIRE FRENCH FRAGRANCE HOUSE PARFEX The Iberchem Group, part of Croda International Plc. today announced it has signed an agreement to acquire French fragrance house Parfex S.A. (“Parfex”). Based in Grasse, France, Parfex will play an important role in Iberchem’s plan to increase its offering of sustainable and natural certified fragrances while hosting a new creative centre for the Group’s fine fragrance activities. In addition, the acquisition enhances Iberchem’s presence in the European market and, thanks to Parfex’s privileged location, increases its portfolio of naturally sourced ingredients targeted at premium markets. Iberchem’s acquisition of Parfex is its first since joining Croda in November 2020. Established in Grasse in 1985 and now employing 75 people, Parfex specialises in the creation of fragrances for personal care and fine perfumery markets. The company has maintained steady growth over the past decade thanks to its creativity, the reliability of its high-quality operations and the dynamism of its team. It now sells its fragrances in more than 50 countries worldwide. Parfex will retain its independent identity within the Iberchem Group, preserving its current structure. However, it will now benefit from both Croda and Iberchem’s technical expertise, financial support, and international sales network, which will allow it to meet new growth opportunities. Steve Foots, Croda Chief Executive Officer, said: “We believe that transitioning to more natural raw materials is a potential differentiator in the fragrance market. Parfex will play an important role in Iberchem’s plans to increase its sustainable fragrance offerings and further enhances our position in the creation of higher-value fine fragrances.” “This acquisition is a cornerstone in the growth plan of the company,” said Ramón Fernández, CEO of Iberchem Group. “With its history and abundance of natural raw materials, Grasse is a world-renowned French town which is especially relevant for any fragrance house. Parfex will further enhance our portfolio of sustainable and natural fragrances, serving our ambition to rank among the leaders of this industry.” “With great satisfaction, we become part of Croda and become the premium brand of their dynamic fragrance division Iberchem” said Kurt Tschopp General Manager of Parfex. “I am enthusiastic about this deal which offers new horizons to our company and assures its future. Thanks to the numerous synergies between the three companies, we have significant opportunities to accelerate our growth. We’ll focus on our passion to continue to create fragrances with high consumer acceptance, service our customers and reinforce our brand internationally”.
Qosmedix Expands Eco-Friendly Options with New Sustainable Sugarcane Mixing Bowl Qosmedix is thrilled to announce the addition of a new mixing bowl made from pure sugarcane, as part of their initiative to provide more sustainable product options. 100% biodegradable and compostable, these bowls are the perfect eco-friendly solution for mixing skincare masks, color hair dyes and many other formulations. They are also microwavable and can be used as a food service item. The bowl has a 16 oz. capacity and comes in a pack of 50. Please visit www.qosmedix.com to place an order or to learn more about this product. Qosmedix is an ISO 9001, ISO 14001, ISO 22301 and EcoVadis Bronze certified global supplier to the cosmetic, skin care, spa and salon industries. Founded on the concept of maintaining hygienic practices during beauty consultations, the company has expanded to provide an array of high quality products that offer convenience and value to its customers. The vast inventory includes brushes, swabs, applicators, disposable spa wear, jars, bottles and more.
Eco-friendly bamboo caps from Qosmedix Qosmedix has introduced a new recyclable bamboo cap to correspond with their popular 5 gram low profile glass jars. This new threaded cap is made from 100% bamboo and features a PE foam liner for added protection that can be removed prior to recycling. Unlike other bamboo caps currently on the market, this cap does not contain an interior plastic coating that cannot be removed, making it even more environmentally friendly. Customizable options are available with a minimum purchase of 10,000 pieces. Please visit www.qosmedix. com to place an order or to learn more about these products.Qosmedix is an ISO 9001, ISO 14001, ISO 22301, and EcoVadis bronze certified global supplier to the cosmetic, skin care, spa and salon industries. Founded on the concept of maintaining hygienic practices during beauty consultations, the company has expanded to provide an array of high quality products that offer convenience and value to its customers. The vast inventory includes brushes, swabs, applicators, disposable spa wear, jars, bottles and more.
54 www.exportmagazine.net
RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, RAWPACKAGING, MATERIALS, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS,PACKAGING, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, MACHINERY PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY
events
COSMOPROF NORTH AMERICA IS READY TO KICK-OFF ON AUGUST 29th-31st The 18th edition will open its doors to international companies and stakeholders, following all safety regulations
Cosmoprof North America (CPNA), the largest B2B beauty exhibition in the Americas, will host its 18th edition August 29th - 31st at the Mandalay Bay Convention Center in Las Vegas. The award-winning event will be the first live b2b exhibition of the Cosmoprof international network, offering domestic and international retailers, distributors, beauty brands and suppliers the unique opportunity to come together, make new relationships, and get inspired. This year, Cosmoprof North America is dedicated to providing a safe environment for attendees. In accordance with government regulations and guidelines, there will be capacity limits, physical distancing, increased sanitation and other safety measures. “Cosmoprof North America is proud to be the first Cosmoprof event in 2021 which will be held in a physical format,” highlights Enrico Zannini, General Manager of BolognaFiere Cosmoprof. “We are looking forward to getting back to the show floor and meeting our community in Las Vegas again, all while ensuring a safe experience and following government regulations. New beauty brands will be able to introduce their revolutionary technologies, product innovations, and new channels for distribution, packaging, and manufacturing. With the strong first quarter performance and anticipated continued U.S economic growth projected for 2021, Cosmoprof North America is excited to provide exhibitors and operators with an optimistic return to the functional event space.
The 18th edition of Cosmoprof North America will be introducing new initiatives including a special area dedicated to CBD Beauty, new partnership with Ready to Beauty and a mentorship program from leading industry experts. The new CBD Beauty sector will be an all-inclusive special area on the show floor curated for beauty brands that have CBD as an essential ingredient in their entire product line and the suppliers that cater to them. As part of Cosmoprof North America’s ongoing commitment to help multicultural beauty entrepreneurs and brands, the award-winning event is excited to collaborate with Ready to Beauty on READINESS is the NEW GREEN: An Economic Data Study on the Business of Multicultural Beauty in America, a first-of-its-kind economic data study focused on multicultural beauty. As an extension of this data study and a direct result of responses from it, READY to BEAUTY, along with Cosmoprof North America, is announcing the formation of a soon-to-launch national #BankBlack banking and finance program to specifically support niche & emerging Black/African American beauty entrepreneurs and brands. Cosmoprof North America has also created a Mentorship Program to help promising beauty brands’ dreams come to fruition. This program offers exhibitors the unique opportunity to have 20-minute one-on-one mentoring sessions with founders, CEOs, and executives bringing with them decades of experience. Mentors will be providing guidance in
56 www.exportmagazine.net
the following areas: retail & distribution, branding, funding, exporting, digital marketing & performance, SEO, social media, press, trends, and the multicultural market. Cosmoprof North America will also be bringing back its three macro-sector divisions to facilitate the visit of qualified attendees. • Cosmetics & Personal Care hosts finished products for skincare, personal care, fragrances, make-up, and organic and natural beauty. • Cosmopack is ready to welcome leading companies for the supply chain. • Professional Beauty is the section dedicated to the professional channel, with hair care, accessories, and furnishings for hair salons, beauty salons and spas. “We are thrilled to be one of the first major events to bring all sectors of the beauty community back together again,” shares Steve Sleeper, Executive Director of the Professional Beauty Association, “We are dedicated to providing a compelling, engaging event that allows the industry to reconnect while maintaining the safest environment possible for our exhibitors, attendees and partners. The future of beauty is brighter than ever, with strong economic indicators, revolutionary innovations and unprecedented technological advances.” The event, which is recognized worldwide for its dynamic growth and unique programs, will offer stakeholders an opportunity to come together after the pandemic has imposed social distancing and travel restrictions for almost 12 months.
events
The cosmetics industry never gives up! Sandra Maguarian, Co-founder and Director of the MakeUp in™
Interview with Sandra Maguarian, Co-founder and Director of the MakeUp in™ brand, an international reference for tradeshows, specialized in makeup and skincare sector. Full of optimism, Sandra takes stock of the field and announces new shows. export magazine: Each year, these events bring together thousands of visitors and BtoB exhibitors around the world. Unfortunately, since 2020 the shows are on hold, how are you handling it? Sandra Maguarian: The events sector has been on hold for over a year. Nevertheless, MakeUp in Shanghai was able to take place last July in the midst of the pandemic and observed a growth of more than 20% for the number of visitors, what a paradox! This unprecedented situation revealed the creative potential of my entire team. In just two months, they were able to set up the interactive platform BeauteaMatch.com which allowed us to keep in touch with the community. In addition, we are incredibly lucky to be in a group (INFOPRODIGITAL) which, thanks to the diversity of its portfolio, has been able to support us and keep our jobs for the benefit of an entire industry. I remain convinced that physical shows are the best business providers for beauty suppliers. EM: What is the program for the coming months for MakeUp in™? SM: The second semester concentrates all of our exhibitions usually spread over a year. MakeUp in Shanghai will be held on July 7 and 8, MakeUp in New York on September 22 and 23, Clean Beauty in London on October 12 and 13 and MakeUp in Paris on October 20 and 21. We’ll end the year with the amazing MakeUp in Los Angeles on December 9 and 10. It’s a lot of preparatory work but there will be new things in
terms of animation with new works and conviviality spaces, digital communication etc. We never lose sight of the fact that our exhibitors are there to showcase their knowhow and all our energy is focused on this. EM: What do your shows mean to exhibitors and professional visitors? SM: I have the feeling that in many ways the Makeup in - and soon to be Clean Beauty - tradeshows are a creative refuge and an expert response in an exclusive area of makeup / care. Exhibitors know that only brands from the beauty sector will visit them. It is a mutual benefit of commercial, sociological, cultural exchanges with museum exhibitions, conferences on colors, on consumer behavior or, creative workshops. MakeUp in shows are an experience for the whole industry chain, with interactions between exhibitors as well. It is where brands discover beauty innovations. EM: How did you manage to stay in touch with your visitors and exhibitors during this COVID crisis? SM: By being worldwide with our local exhibitions, we have always had very privileged contacts with our exhibitors. Yet they come from a variety of industries ranging from ingredients to packaging and formulation, but they all form a family - the MakeUp in family - that we take great care of. The Covid crisis has hardly changed the frequency of our communications. We created the BeauteaMatch.com platform which offers suppliers and cosmetic brands to keep in touch, to continue to present new products, and focuses on innovation and information in the sector. EM: Your ranks have grown to welcome new “skincare” exhibitors; what is the link with makeup? SM: Makeup in is a living brand that adapts to markets and needs.
When it came to support the Brazilian market, we went to Brazil. For K-Beauty we went to Seoul. We support the emergence of indie brands in Los Angeles and so on. When again brand marketing managers asked us to expand our offering to ingredients, we did. Today we are witnessing a takeover of the hybridization of makeup and skincare. With ever more sophisticated claims such as a mascara that promotes eyelash regrowth, a moisturizing lipstick ... Hybridization is born from the BB cream. EM: You are soon launching a new show in London, “Clean beauty”. What is this show for and what kind of exhibitors can you find? SM: Here again, our listening to the market shows all its power since for two years the “clean beauty” movement - responsible cosmetics, non-toxic for humans and nature - is booming. It was at this point that the need for an event was felt. The launch delay, due to the pandemic, allowed us to refine the concept and focus on the innovation in this area. Our exhibitors will be the suppliers of beauty brands in skincare, haircare, makeup, hygiene etc. who will meet the clean beauty brands of today and tomorrow. EM: How do you see 2022? SM: I am extremely positive for 2022. The need to free ourselves from our chains will be such that there will be a boom in cosmetic purchases. We will finally be able to meet and erase the traces of the distorting images of video conversations! Thanks to research and innovation, the cosmetics industry never gives up and anticipates consumer trends, needs and expectations in terms of diversity or performance. Therefore, I predict happy days for the cosmetics industry and its players while caring for everyone’s health, especially at our shows. C.S.
58 www.exportmagazine.net
See you in
Shanghai 2021 July 7|8
Shanghai Exhibition Center
New York 2021 September 22|23 Javits Center
Paris
2021 October 20|21 Carrousel du Louvre
Los Angeles 2021 December 9|10 LA Convention Center
Get your invitation now: makeup-in.com @MakeUpinWorld
@MakeUpinWorld
@makeupin_world
in
@MakeUp in
report
T R A N S AT L A N T I C
S PO T L I G H T
A new virtual international press conference spotlighting five of the most important US companies Leading companies in the American packaging sector featured in a virtual international press conference, to showcase their products and innovations. They are the Albéa Group, Anomatic, kdc/one, SGB and World Wide Packaging.
The Albéa Group
With seven factories in the USA, Canada and Mexico (out of a total of thirty-one factories worldwide), and more than 2,000 employees (20% of the group’s workforce), the group focuses here on three major activities: the production of tubes, the manufacture of skincare and make-up packaging and the supply of turnkey solutions for white brands in cosmetics, beauty and bath products. Regarding its production of tubes, despite the difficulties of the past year, there have been several breakthrough innovations, all supporting the group’s move to more responsible packaging. An industry-first was the co-development with SABIC and Estée Lauder companies of a high-performing tube made from certified circular Polypropylene (PP) and from certified circular Polyethylene (PE). This breakthrough paves the way for the use of advanced recycled, post-consumer waste into prestige beauty packaging thanks to an innovative source of high quality resins. Another breakthrough is the group’s patented Greenleaf tube technology. This unique tube-making technology uses a single-blown film, thus
reducing the products CO2 footprint significantly. In 2020 the group launched the eco-designed sun care packaging of la Roche-Posay, a partially cardboardbased tube. 45% less cardboard is used in this compared to existing solutions and the plastic is replaced by FSC-certified cardboard. The Matamoros plant, located close to the Mexican border, is one of the group’s flagships for the manufacture of make-up and skincare packaging. After modernization work, it now has all the technologies under one roof, so that all raw materials are transformed into finished goods without subcontractors, allowing them to react very quickly to market fluctuations. Skincare and haircare packaging solutions are also produced here, with everything made in-house: jars, bottles, closures as well as the decoration technology. Thanks to recent investments, the internal metallizing capacity has been almost doubled with a state-of-the-art technology; the manufacturing execution systems can now link the ERP platforms to the manufacturing floors to streamline handling. State-of-the-art technology is also combined with sustainability: everything that is used is recycled internally
60 www.exportmagazine.net
and PCR resins are being increasingly used. The whole secondary packaging has been practically eliminated for some of its major customers and energy consumption has been reduced by about 20% through the use of more efficient machines. The new metallizing line uses the paint so efficiently that the exhaust of VOC (volatile organic compounds) emissions into the atmosphere is minimized. Investments are also being made in solvent-free lacquers to reduce the environmental impact. The Canadian-based firm of Orchard Custom Beauty is a pioneer in the field of turnkey solutions for white label cosmetics, beauty, toiletries and accessories and has an excellent reputation as effective and creative designers of innovative products. It has a unique network which enables managing projects at incredible speeds: 70% of its projects without formula are developed within 3 months, while projects with formula need 6-9 months. Thanks to its extensive global network and supply chains all over the world, Orchard can offer its customers different options for both partners and formulas. It has a team of industry experts who strategically blend the world of creativity, trends and market analytics. Internally well-positioned with many in-house resources, it has a dedicated team for each department: Quality, Product Development, Design and Innovation. Orchard is committed to looking for sustainable options, such as paper-based products or plant-based sponges. With a focus on clean formulas, it is also an expert in quality packaging and formulations that guarantees certified ingredients that are ethical, safe and efficacious.
report
A n o m at i c
Anomatic is a family business which was started in 1965 to make ammunition casings for the US army during the Vietnam War. It is more peaceful in outlook now with 95% of its total annual production capacity of metal parts for the Beauty packaging sector. The company has some 90 transfer presses and assembly lines. The year of the pandemic, despite a drop in sales, also marked the company’s industrial growth. Recent achievements include the total integration in the injection of plastic parts, allowing Anomatic to offer complete solutions in terms of packaging (metal cover
and plastic insert). Its production capacities for metal parts as well as for vacuum metallization have also increased. It has also patented and marketed all-aluminium jars which are environmentally-friendly and a range of aluminium lids is being developed to complement the aluminium, glass and PCR resin jars. The company also recently launched the 40-400 size in both 1-pc and 2-pc all-aluminium constructions enabling Brands to choose their aesthetics, which can then be customized using different decorative techniques. To face the challenges of the environment, the company’s focus
61 www.exportmagazine.net
has always been on its manufacturing processes: reducing consumption, material substitution, containment and recycling, in some cases direct for reuse. New material development is also in progress, such as a new “Eco-Alloy” comprised of 99% recycled content of which 70% is PCR. This is a groundbreaking, revolutionary offering currently under trial with plans to be commercially available at the end of the year. Anomatic has also launched a range of all-aluminium packaging components enabling 100% recyclability. In its first year as a member of EcoVadis (2019), it was recognized with a Silver rating.
report
kdc/one Canadian kdc/one, a global solutions provider for the Beauty, Personal and Home Care space offering a unique network of capabilities. currently employs 15,000 people worldwide in 24 manufacturing facilities, 26 R&D labs and innovation centres. It has key operations throughout the Americas, Asia and Europe, providing an all-encompassing, multifaceted approach that serves customers’ packaging, formulation and production needs, delivered with speed-tomarket efficiency. Thanks to strategic acquisitions, including HCT, the prestige cosmetic industry’s leading packaging design and production firm, kdc/ one has become a market leader in the beauty, personal and home care categories. It has recently focused on adding capabilities and broadening its
geographic footprint with the addition of world-class prestige health and beauty capabilities around the globe. Recent innovations by kdc/one include new formula developments to deliver an elevated product experience with capabilities in colour cosmetics, skin and hair care. In packaging, the CLT (Crimpless Tube Technology) allows HCT’s new tubes to stand above the limitation of typical tubes by unlocking new aesthetic possibilities and functionalities. This technology revolutionizes the form and design of tubes. Tubes can therefore stand like bottles which being made more flexible
62 www.exportmagazine.net
than traditional versions, The CLT collection allows for a thicker formula to be dispensed. Other innovations include the Airless Pen Metal Tip , part of the Cooling Tip Technology offering, with technology invented by HCT. The HCT tips are always nickelfree, and the HCT ZAMAC applicators are manufactured in 100% controlled facilities to ensure the highest quality control. Each tip is polished individually for a smooth finish and safe to use on delicate areas. The kdc/one Tin Compact and 8 Well Palette are 100% tinplate (including pans and mirror), they are mono-material and have the option of including a stainless steel mirror. The Refillable Tin Jar has an inner pad that can be popped in and out for easy refilling. Its patented multi-fill “swirl” technology includes proprietary processers, filling techniques and equipment that enable to create distinctive personal care products to express a brand’s vision and maximize the benefits of multiple formulations. The environment has always been a primary concern for kdc/one and it has reduced waste, recycled boxes and has a five-year water conservation project. Lastly, all the electricity used by the group is renewable energy and it has offset all-natural gas use through carbon credits.
report
S G B Pa c k ag i n g G r o u p, I n c .
In terms of Packaging, the portfolio of SGB is one of the most diversified and extensive in the Beauty Sector. The team is guided by their passion for excellence with an unparalleled commercial presence thanks to their dedication and quality. The packaging portfolio includes Droppers, Glass Fragrance Bottles, Glass Cosmetic Bottles and Jars, Plastic Bottles, Plastic Accessories, Tubes, and Jars, Wood, Mascara, Cosmetics, Bakelite, Sampling – Blister of Card, Fragrance Caps, Secondary Packaging and PR Boxes. It can supply standard, semi-custom, and complete custom packaging across all these categories. Its portfolio also includes a renowned brush manufacturer so it can offer a full range of Mascara brushes and eyebrow brushes in injected, fibre and eco-friendly materials. Recent investments have been in providing eco-friendly solutions across various components, ranging from mono-
material components, bio resins, PCRs, Eco-certifications, Organic Decoration and innovative materials. These solutions allow brands to maintain their packaging vision, without compromising an aesthetic. SGB’s new products include the collection of Green Mascara Brushes and Eyebrow Brushes available with Bio Brush Filament as a revolutionary sustainable offering in the category. The range of mascara brushes is excellently designed to achieve leading claims such as volume, separation, thickness and now also Bio Filament. The Dropper offering has been expanded with the Childproof Locking Dropper, designed to have the benefit of cosmetic design but the performance of a childproofing dropper. The Ring Dropper is a new take on the Push Button Dropper with a larger button for easy functionality, For skincare products, there is a new Zamac Tip Dropper, with a zamac tip at the base of the pipette to offer a cooling sensation after dispensing. To meet the increased demand for innovative and sanitary sampling, SGB has launched the LIVSTICK Sampler, a single use paper based applicator for sampling cosmetics and lipsticks. It is packaged into a blister and on a card with plenty of room for marketing and storytelling. The SGB glass offering has more than doubled, many of which are available with glass PCR as an added benefit. A select line of glass is also available with 100% PCR, available in green or amber tinted glass, called “Wild Glass”, which is poised to
63 www.exportmagazine.net
truly disrupt the market offering a really unique environmental offering. In Wood closures, the innovative “Woodle” offers a removable and disposable plastic inner for easy recycling, “Woork” is a plastic-free, wood closure, with a cork inner to create a completely organic and compostable part. “Woon” is a biodegradable cap with a direct thread to wood, eliminating the need for a plastic inner. Similarly the “Just Wood Dropper” offers direct thread to wood solution in the Dropper category. SGB’s strength is its creativity, flexibility and structure to service both small and large customers. Its next steps are to continue developing and servicing the market with innovative packaging in all areas of skin care, cosmetics and fragrances with the motto of developing packaging newness that reflects elegance, design and sustainability.
report
WWP Beauty
WWP Beauty, a leader in full service solutions for the global beauty industry, has built its new identity focused on service in partnership, future-focused agility and global scale. These three pillars represent the way WWP works with clients to set them apart of the mainstream. It has also developed a tool called Eco Analyzer, which allows WWP to calculate real and validated eco claims that customers can use to evaluate the sustainable impact of their packaging choices and educate on and market their finished product. Its new launches have been a Glass Skincare packaging collection, a collection of deodorants (available in PCR), and mono-material jars. The ColorVue lipstick features a monomaterials design and a patent pending mechanism that uses 12% less plastic and reduces 85% of greenhouse gas emissions in comparison to a standard lipstick component of the same size, a range of refillable packaging comprising a Body Stick, a Cheek Stick and a nomadic bottle, as well as a revolutionary new solid fragrance format, Essence, powered by Scentivent™ Technologies. This format features skin-loving ingredients, and allows the brand to play with colour, scent and packaging to create a truly
64 www.exportmagazine.net
unique new fragrance product and experience. The Bluelight collection features skincare products that contain bluelight technology which helps protect the skin from the harmful effects that come from HEV lights emitted from technological devices such as smartphones and computer screens, and the Twilight collection is a collection of products focused on the night time beauty ritual with comforting tactile textures formulations, packaging and accessories that help enhance the self-care experience and bring calm and joy to at-home skincare.
THE GLOBAL PLATFORM FOR PACKAGING INNOVATIONS AND TRENDS
GET YOUR FREE BADGE ON www.luxepackmonaco.com
company
POLO DELLA COSMESI JOINS THE GLOBAL COSMETICS CLUSTER WORLDWIDE Partner together with 16 international cosmetics clusters President Mr Moretti: “Internationalization is the right way”
Matteo Moretti, President Polo della Cosmesi
Polo della Cosmesi officially joins the Global Cosmetics Cluster – Worldwide beauty connections network, the first International network of cosmetics clusters worldwide. Currently, the network includes 17 associations representing the total value chain of the beauty industry: including extraction of ingredients, raw materials, formulation, manufacture, primary and secondary packaging, finished products, distribution and logistics, engineering / machine tools, assembly lines, testing and analysis / quality control, services, research and training. This sector was valued as $380.2 billion in 2019 and projected to reach $463.5 billion by 2027. The growth of the cosmetics market is due to the increasing awareness of the importance of beauty and wellness in the female population and the attractiveness of the industry to businesswomen and workforce. The beauty market is innovative, dynamic and progressive, contributing to lifestyle
improvement, as well as being assisted by per capita income which is constantly increasing in emerging countries. The new entity encompasses members that represent more than 3800 companies across five continents. The new association’s board is managed by Cosmetic Valley (France) as President, with Beauty Cluster (Spain) as Treasurer, and Canadian Cosmetics Cluster as Secretary. The project was born in 2019 when its members decided to form a board and working committees with the aim of becoming an official organization that has now been utterly implemented. In 2020, the first European partnership, the Global Cosmetics Cluster-Europe was formed with the support of the COSME Program of the European Commission. Polo della Cosmesi is already a partner of COSME and is in charge of leading communication and promotion of internationalization activities that support European Small-Medium Companies (webinar, national and international workshops, training and missions abroad supporting entrepreneurs to develop exports and establish new partnerships in five countries: the USA, Mexico, India, South Korea and the Emirates).
68 www.exportmagazine.net
The aim of the new meta cluster is to increase the international collaboration and boost business and research relationships creating opportunities for networking while helping its members to grow. President Matteo Moretti stated: “this is a new significant step to gain the recognition as Italian cosmetic cluster, a target for which Polo della Cosmesi has been working very hard. The worldwide cooperation with similar situations is vital not only to establish strong international relationships and implement large projects that have positive effects on the socio-economic fabric of each home country, but it is also an occasion to learn new practices and find out winning models. We shouldn’t forget that GCC’s ultimate goal is supporting companies from the beauty chain, helping them to open up to new markets and create new business opportunities. Internationalization is the turning point especially in this challenging historic time. Polo della Cosmesi has already moved enthusiastically in this direction, also by joining GCC-Europe, funded by the EU. All that will help our companies to grow”. Find out more by visiting www.cosmeticsclusters.com
PARTNER RESEARCH
ARTEM GIORGIO VEZZOSI s.r.l. Via Contarella, 17 - I-42019 Scandiano (RE) tel. +39-0522-856185 - fax +39-0522-983197 BABYLISS PRO 1737 Route de Saint Bernard F-06227 - B.P. 213 - Vallauris Cedex tel.: +33 (0) 493-643333 - fax +33 (0) 493-648508 info@babylisspro.com BAREX ITALIANA s.n.c. Via Grazia, 11 - I-40069 Zola Predosa (BO) tel. +39-051-751554 - fax +39-051-752757 Contact: Mr. C. Bajesi BBCOS s.r.l. Via del Lavoro, 37 - Loc.Cappellazzo I-12060 Cherasco (CN) tel. +39/0172-495277 - fax +39/0172-499566 www.bbcos.it - info@bbcos.it BEAUTY SERVICE Via Romolo Gessi, 14 I-25135 Fraz. S. Eufemia Brescia tel. +39-030-3363045 - fax +39-030-3363812 Contact: Mr. Giannantonio Negretti BECKER-MANICURE e.K. D-42655 Solingen - Friedrich-Wilhelm-str. 18-22 tel. +49/212-223340 - fax + 49:0212-2233421 info@becker-manicure.de - www.becker-manicure.de B e C Natura s.r.l. I-47122 Forlì – Via Monteverdi, 49 Tel. +39/0543-725802 www.bec-natura.com Biocosm’Ethics I-36050 Cartigliano (VI) - V.le A. De Gasperi, 16 tel. +39/0424-827347 www.nevitaly.com - e-mail: info@biocosmethics.it Brelil S.p.A. V.le Europa, 10 - I-26855 Lodi Vecchio Lodi Tel. +39/0371-4611 - fax +39/0371-460331 www.brelil.com - e-mail: brelil@brelil.com
DXT!NCT - 52 Zone s.r.l. Corso Inghilterra, 12 - I-12084 Mondovì (CN) tel. +39/3459455740 www.dixtinct.com DZD COLOR CHART MANUFACTURING Co, Ltd Unit 2406, South Tower, World Trade Center No. 371-375, Huanshi Dong Road Guangzhou, Guangdong, China Zip Code 510095 Fax +86-20-8760-3991 tel. +86-20-8760-3992 - f+86-20-8760-1568 www.chinadzd.com - dzdh@chinadzd.com ELCHIM S.p.A. Via del Tecchione, 4 - I-20098 San Giuliano Milanese (MI) tel. +39-02-5511144 - fax +39-02-55185141 www.elchim.it - export@elchim.it Contact: Luca Sabbatini ELGON PIDIELLE s.r.l. Via Bergamina, 7 - I-20014 Nerviano (MI) tel. +39-0331-580166 www.elgoncosmetic.it - elgon@elgoncosmetic.it Contact: Mr. Andrea Laudando EMSIBETH S.p.A. Via Giovanni Murari Brà, 35/G - I-37136 Verona tel. +39/045-503044 - fax + 39/045-502773 ESI S.p.A. - Aloedermal Via delle Industrie, 1 I- 17012 Albissola Marina (Savona) tel. +39-019-486923/25 - fax +39-019-486923 e-mail: export@esitalia.it www.esitalia.com - www.aloedermal.com ETI S.p.A. Via della Scienza, 49 I-25039 Travagliato (BS) tel. +39-030-6863964 - fax +39-030-6863944 www.eti-italy.com - info@eti-italy.com Contact: Ms. Sara Civitelli Faby Line s.r.l. I-13100 Vercelli - Via Meucci Int. Chatillon tel. +39-0161-215333 - fax +39-0161-250523
CA-MI s.r.l. Via Ugo La Malfa, 13 - I-43010 Pilastro (PR) - Italy tel. +39 0521 637133 - 631138 fax +39 0521 639041 export@ca-mi.it - www.ca-mi.eu
Farmaceutici Dott. Ciccarelli S.p.A. Via Clemente Prudenzio, 13 I-20138 Milano Tel. +39/02-58721 – fax +39/02-58072358 www.ciccarelli.it - maurizio.bignotti@ciccarelli.it
CERIOTTI s.r.l. Via Moscova, 21 - I-20017 Rho (Mi) tel. +39-02-93561413 - fax +39-02-93561646 e.mail: info@ceriotti.it - www.ceriotti.it
FARMAGAN S.p.A. Via Fosso del Canneto, 34 - Galazzano 47891 - Rep. di San Marino tel. +378-0549/905852 www.farmagan.com - info@farmagan.com
Colordesign s.r.l. Via Silvio Pellico, 10 - I-25086 Rezzato (BS) tel +39-030-2190568 - fax +39-030-2198771 info@colordesign.bs.it - www.colordesign.bs.it Contact: Mr. G. Mogni - Ms. S. Mogni
FARMEN INTERNATIONAL COSMETICS DISTRIBUTION Via Leinì, 150 - I-10036 Settimo T.se (TO) tel. +39-011-8023411 (sel. pass.) - fax +39-011-8023447 Contact: Mr. G. Manzetti - Mr. G. Bassignana info@farmenspa.com
CONAIR PRO 1 Cummings Point Road - USA - Stamford CT 06904 tel. 1-203-3519000 - fax 1-203-3519180 CONFALONIERI MATITE s.r.l. Via al Piano (Zona Industriale) I-23020 Gordona (SO) tel. +39-0343-42011 - fax +39-0343-42000 Contact: Daniela Battistessa Cosm.o s.r.l. Via Braguti I-25020 Pralboino (BS) tel. +39/030-9176360 - fax +39/030-9547229 commerciale@cosmohairproduct.it Contact: Ferdinando Odorici COSVAL S.p.A. V.le delle Industrie, 10/5 - I-20020 Arese (MI) tel. +39/02-93580479 – fax +39/02-93581022 www.cosvality.com CUMBO s.r.l. Via Michelangelo Buonarroti, 10 I-20090 Cesano Boscone (Milano) tel. +39-02-4501581 - fax +39-02-4582623 Contact: Mr. R. Cumbo CTL S.p.A. Via Trento, 69 I-20021 Ospiate di Bollate (MI) tel. +39-02-3834321 - fax +39-02-38343231 info@ctlspa.it - www.ctlspa.it da galeno officine cosmetiche s.r.l. Via Boscofangone, zona industriale ASI I-80035 Nola (NA) tel. +39-081-8210296 - fax +39-081-19735752 giovanni.festa@dagaleno.com Contact: G. Festa D.D.A. s.r.l. - Demeral Via Divisione Acqui, 52 I-36100 Vicenza tel. +39 0444 349001 ddaestero@demeral.com
Figaro - TCHEON FUNG SING Str. Del Cascinotto, 250 - I-10156 Torino tel. +39 011 2731949 - www.tfssoap.com FORFEX PRO Münsterstrasse, 100 - D-40476 Düsseldorf - Germany tel. 49 (0) 211-97036-0 - fax 49 (0) 211-97036-49 GAMOX Via A. Toscanini, 86 - I-46043 Castiglione Delle Stiviere (MA) tel. +39-0376-636954 - fax +39-0376-940847 Contact: L. Gatti GA.MA® Italy s.r.l. Via Sant’Alberto, 1714 - I-40018 San Pietro in Casale (BO) tel: +39-051-6668811 - fax: +39-051-6668822 info@gama.eu - Contact: Mr. L. Facchini GAMMA PIÙ s.r.l. Via Caduti del Lavoro, 22 - I-25046 Cazzago S. Martino (BS) tel. +39-030-7751011 www.gammapiu.it - info@gammapiu.it Contact: W. Sartori
HELEN SEWARD HAIR PRODUCTS Via De Gasperi, 8/A - I-20020 Lainate (MI) tel. +39-02-93570057 - fax +39-02-93571418 www.helenseward.it - helen.seward@helenseward.it Contact: G. Arteritano HSA Group S.p.A. – Eslablondexx Via Ugo Foscolo, 27 - I-21050 Bisuschio (VA) tel. +39-0332-474654 - fax +39-0332-850307 hsa@hsacosmetics.com - www.hsacosmetics.com Contact: Mr. Stefano Zanzi INDUPLAST S.p.A. Via Europa, 34 - I-24060 Bolgare (BG) tel. +39-0358-354011 - fax +39-0358-354120 www.induplast.it - info@induplast.it Industrie Pagoda s.r.l. Via Spallanzani, 24/26 - I-24061 Albano Sant’Alessandro (Bg) tel. 035 501116 - fax 035 500894 www.industriepagoda.it - info@industriepagoda.it Contact: Vittoria Condemi In Italy Haircolor s.r.l. Via Gianni Agnelli, 5 - I-25086 Rezzato Bs tel +39-030-2793574 - fax +39-030-2793442 info@initalyhaircolor.it - info@initalyhaircolor.com www.initalyhaircolor.com Contact: Mr. G. Mogni - Ms. S. Mogni
Pettenon Cosmetics S.p.A. – Agf88 Holding Via del Palù, 7/D I-35018 San Martino di Lupari (PD) tel. +39/049/9988800 www.pettenon.it Pevonia International LLC 300 Fentress Boulevard, Daytona beach, Florida 32114 – USA tel. +001/386-239.8980 – fax +001/386-239.8250 rjean@pevonia.com – www.pevonia.com
ITALCAPSULA G. Rotta s.r.l. Via Mestre, 9 - I-20063 Cernusco Sul Naviglio (MI) tel. +39-02-92101788 - fax +39-02-92102671 Contact: Mr. M. Ghiandoni
POOL SERVICE s.r.l. Via Siracusa, 8 I-21050 Bolladello di Cairate (VA) tel. +39-0331 311399 - fax +39-0331 311529
ITALIAN GROUP s.r.l. Via Aldo Moro, 13 - I-25124 Brescia tel. +39-030-3762669 - fax +39-030-3361077 info@italiangroup.it - www.italiangroup.it
PREVIA S.p.A. Via Massimo D’Antona, 9/bis - I-10028 Trofarello (TO) tel. +39/011-9624787 – fax +39/011-9624794 info@previa.it - www.previa.it
JAGUAR Stahlwarenfabrik GmbH & Co. Kg Ketzberger Str. 22 - D-42653 Solingen tel. +49-212-25207/0 - fax +49-212-2520777
Private Cosméticos Rua Natale Capelatto, 130 - Vila Pagano Valinhos - SP - Brazil 13277230 te. +55 19 99678-8518 contact@privatecosmeticos.com.br www. privatecosmeticos.com.br
Kaaral s.r.l. Zona Industriale - C.da Piana Sant’Angelo I-66050 San Salvo (CH) tel. +39-0873-343127 - fax +39-0873-548151 www.kaaral.com - info@kaaral.com KEPRO S.p.A. Via Chiese, 13 - I-25015 Desenzano (BS) tel. + 39/030-9150555 www.kepro.it - e-mail: export@kepro.it LADY BURD Manhattan office - 130 West 42nd Street, Suite 801 New York, NY-10036, USA 1.212.679.4941 - 1.800.533.0749 (TOLL FREE) 1.212.679.6415 (FAX) L’AMANDE Via Milano, 18/B I-26016 Spino d’Adda (CR) tel. + 39/0194-89829 - fax +39/0194-8135 www.lamande.it – e-mail: lamande@lamande.it LANDOLL MILANO s.r.l. Via Soncino, 15 I-26010 Ricengo (CR) tel. +39/0373-267757 - fax +39/0373/267973 e-mail: info@landoll.it - www.landoll.it Contact: Mr. Fabrizio Luca Ascoli
PUNTI DI VISTA s.r.l. Via Spagnuolo, (Prov. Caivano - Aversa) s.n.c. I-80020 Frattaminore (NA) tel. +39-081-8362039 - 081-8354556 fax +39-081-8352800 www.puntidivista.it - puntidivista@puntidivista.it Rebis Via Repubblica, 36/B - I-26043 Persico Dosimo (CR) tel. +39-0372-54396 - fax +39-0372-493181 info@rebisnatural.com - www.rebisnatural.com RENÉE BLANCHE I-84050 Lustra (SA) - C/da Corticelle tel. +39-0974-839286 www.reneeblanche.it REVIVRE ITALIA S.p.A. Via Vallina Orticella, 34 I-31030 Borso del Grappa (TV) www.revivre.com Robanda International, Inc San Diego, California, CA 92110 tel. +1-619-276.7660 - fax +1-619-276.7661 Shawn@robanda.com
MAESTRI ELVARES & FIGLI s.n.c. Via Terenzin, 13 - I-42100 Reggio Emilia tel. +39-0522-553482 - fax +39-0522 553474 www.3me.it - info@3me.it - Contac: Mr. Maestri
RUDY PROFUMI s.r.l. I-20090 Assago (MI) - Via Einstein, 2/4 tel. +39/02-48844436 www.rudyprofumi.com – info@rudyprofumi.com
MAXIMA COSMETICS s.r.l. Via Staffali, 7 - I-37062 Dossobuono (VR) tel. +39/045-8601074 - fax +39/045-986651 info@maximacosmetics.com - www.maximacosmetics.com
Sarantis Group S.A. 26 Amaroussiou-Halandriou Str. - GR-151 25 Athens-Greece tel. +30/210 6173635 - fax +30/210 6197081 www.sarantisgroup.com - info@sarantisgroup.com Contact: Mr. Takis Petrou
GM KOSMETIK s.r.l. Sede Operativa: Via Romolo Gessi, 18 I-25135 Brescia tel. +39-030-3363011 - fax +39-030-3362602 www.gmkosmetik.com - info@gmkosmetik.com
MEDITERRANEA – FRATELLI CARLI S.p.A. Via Paressi, 11 - I-18100 Imperia tel. +39-0183-7080 www.mediterranea.net - Contact: L. Carli MYOSOTIS s.r.l. Via XX Settembre, 9 - I-37129 Verona (VR) tel. +39-045-502798 - fax +39-045-8207770 Contact: Mr. M. Mattiello www.orising.com NAK 14 Smallwood Place, Murrarie 4172 Australia tel. + 617/38999133 info@nakkair.com.au
HACO GmbH & Co. KG Fasanerstr. 42 - D-10719 Berlin tel. +49/30-57700438 www.keen-hair.com – annegret.ewald@friseurhaus.berlin
NIKA - IBECOSMETICA s.r.l. Via Ponte a Piglieri, 8 Int 11 - I-56122 Pisa tel. +39-050-24461 - fax +39-050-24461 info@ibecosmetica.com - info@nika.it www.ibecosmetica.com - www.nika.it
Dima Cosmetics s.r.l. Via Galileo Galilei, 80 I-63811 Sant’Elpidio a Mare (FM) tel. +39-0733 280228 - fax +39-0733 285843 www.jeanpaulmyne.com
HARBOR S.p.A. Via Marie Curie, 5 I-40064 Ozzano dell’Emilia tel. +39/051-795100 - fax +39/051-796479 www.harboritalia.it - export@harboritalia.it
OYSTER COSMETICS S.p.A. Via Barzizza, 37/A - I-46043 Castiglione delle Stiviere (MN) tel. +39-9376 636290 - fax +39-0376 631911 www.oystercosmetics.it alessandro.gnaccarini@oystercosmetics.it
Dott. Solari Cosmetics – Vertigo s.r.l. Via Po, 2 - I-26867 Somaglia (LO) tel. +39/0377-57613 – fax +39/0377-447210 export@dottsolari.com - www.dottsolari.com
HBS s.r.l. Via Padre Antonio Casamassa, 87 - I-00119 Roma tel. +39/06.5652045/6 - fax +3/ 06.5652150 www.jalyd.com - pzarrella@hbssrl.com
Panzeri Diffusion s.r.l. Via Brodolini, 30 - I-21046 Malnate tel. +39-0332-426312 www.z-oneconcept.com - info@z-oneconcept.com
DEEVA 101 – CENTOUNO COSMETICA s.r.l. I-63074 San Benedetto del Tronto Via Val Tiberina, 73 tel. +39/0881-753001 info@centounocosmetica.it - www.deeva101.it
PEGASUS – PRESTO INDUSTRIES 17/218 Vasan Udyog Bhavan, 2nd Floor, Off S.B. Marg. Opp Phoenix Mills, Lower Parel, Mumbai – 40003 – India tel. +91/2243151400 tanvi.kulkarni@prestocombs.com – www.prestocombs.com
polydros, S.A. C/ La Granja 23. P.I. Alcobendas E-28108 – Madrid tel. +34-916610042 info@polydros.es - www.polydros.es
MAXXelle Via Emilio Betti, 2 - I-62020 Belforte del Chienti (MC) tel. +39 0733 904373 - fax. +39 0733 903464 info@maxxelle.com - www.maxxelle.com
G.V.F. s.p.a. IteLy Hair Fashion Via Falcone, 8 - I-20080 Vernate (MI) tel. +39-02-90093743 - fax +39-02-90093740 Contact: Mr. I. Fusaro
PDT Cosmetici s.r.l. V.le Cavalieri del Lavoro - I-70017 Putignano – BA tel. + 39/080-4931509 - fax + 39/080/4055581 export@pdtcosmetici.it - www.pdtcosmetici.it Contact: Dott. Paolo Contri
INTERNATIONAL HAIR KULTURE s.r.l. Sede Operativa: Via Romolo Gessi, 16 I-25135 Brescia tel. +39-030-2352011 - fax +39-030-3363959 info@internationalhairkulture.com www.internationalhairkulture.com
GI-PICCO’S COSMETICS V.le dell’Industria, 43 - I-20037 Paderno Dugnano (MI) tel. +39-02-9106131 - fax +39-02-99041361 Contact: Mr. S. Inguaggiato
GREEN LIGHT GROUP Via Romolo Gessi, 14/16/18 I-25135 Brescia tel. +39-030-3363045 - fax +39-030-3363812 www.greenlight.it - info@greenlight.it
PARLUX S.p.A. Via Goldoni, 12 - I-20090 Trezzano S/N (MI) tel. +39-02 48402600 - fax +39-02 48402606 Contact: Mr Parodi
SENSUS – G & P Cosmetics s.r.l. Via A. De Gasperi, 8 - I-52037 Sansepolcro (AR) tel. +039-0575-720682 - Fax +39-0575-749 923 info@gpcosmetics.it - www.gpcosmetics.it SPAZZOLIFICIO PIAVE S.p.A. Via Palladio, 5 - I-35019 Onara di Tombolo (PD) tel. +39-049-5993122 - fax +39/049-5993528 info@piave.com - www.piave.com Contact: F. Gobbo TECNO ELETTRA s.r.l. Via Puglie, 10/12 - I-60030 Monsano (AN) tel. +39-0731-60 54 35 - fax +39-0731-60 54 36 TROIAREUKE #401, 4F, 8, Gukhoe-daero, 38-gil, Yeongdeungpo-gu, Seoul, Republic of Korea tel. +82 2. 2679. 8857 - fax +82. 2. 2679. 8859 www.mk-corp.co.kr/en - export@mk-corp.co.kr TURATI Idrofilo S.p.A. Via I maggio, 242 - I-10062 Luserna San Giovanni (TO) tel. + 39/0121-955501 - fax + 39/0121-955519 www.turati-idrofilo.com - www.cottonplus.it info@cottonplus.it Vagheggi S.p.A. Via F. Pigafetta, 6 - I-36024 Nanto (VI) tel. +39/0444-639600 – fax +39/0444-639656 export@vagheggi.com – www-vagheggi.com WALAND s.r.l. Via S. Rita da Cascia, 65/67 - I-20143 Milano tel. +39-02 36512179 - Fax +39-02 36512180 www.waland.org - export@waland.org