EM - Profumeria Selettiva 4-18 by mte edizioni

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THE INTERNET GUIDE TO THE BEAUTY INDUSTRY WORLDWIDE

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I N T E R N E T

N. 4 / 2018 - bimestrale - mte Edizioni s.r.l. - Via r. gessi 28 - 20146 Milano - Tariffa R.O.C.: Poste Italiane s.p.a. Spedizione in abbonamento Postale - D.L. 353/2003 (conv. in L. 27/02/2004 n. 46) art. 1, comma 1, DCB - Modena - â&#x201A;¬7 In caso di mancato recapito inviare al CPO MODENA per la restituzione previo pagamento resi.

YO U R B U S I N E S S PA RT N E R F O R D O M E S T I C & D U T Y F R E E M A R K E T S WO R L D W I D E

BEAUTY WORLD MIDDLE EAST Dubai â&#x20AC;&#x201C; 8-10 May

REBALANCING & CORRECTING

THE PIONEERING ANTI-AGEING SYSTEM WITH PRE & PROBIOTICS

Age balance is the ultimate cosmetic line by GUUDCURE that acts with 2 powerful benefits: Keeps the optimal condition of skin balance thanks to the use of PRE AND PROBIOTICS that help prevent premature aging maintaining the good bacteria of the skin. It works on all areas of the face with different solutions depending on the problem to be corrected: from facelift to filling of wrinkles, from loss of tone to night nourishment thanks to SPECIFIC ANTI-AGEING ACTIVE INGREDIENTS.

Discover the complete range on guudcure.com

Advertisers’ index 16 24 54 62 70

On the cover: Naj Oleari Beauty, the quintessence of femininity. By Euroitalia N. 4 ANNO XXXVIII MAY / JUNE 2018 MAGGIO / GIUGNO 2018 BIMONTHLY DIRETTORE RESPONSABILE GIUSEPPE TIRABASSO Autorizzazione del Tribunale di Milano n. 85 del 16/02/1991 Spedizione in abbonamento postale 45% art. 2 comma 20/B Legge 662/96 Poste Italiane Filiale di Modena - Italy - Tassa riscossa Taxe Perçue - aut. fil. E.P.I. Modena

14-15 50 58 68 72 76 80-81

Published by M.T.E. EDIZIONI srl Via Romolo Gessi, 28 20146 MILANO Italy Tel. 02/48.95.23.05 Telefax 02/41.23.405 E-mail: mteedizi@mteedizioni.it Managing Editor Giuseppe Tirabasso Editor-in-chief Claudia Stagno E-mail: export.magazine@mteedizioni.it Consultants Annalisa Aita - Judy Bloom Francesca Bonelli - Roberto Cimarosa Valerie Kaminov - Rebecca Lazzari Joan Rundo - Simona Verga Catherine Wrenn P.R. Promotion Italy: M.T.E. Edizioni

EVENTS Tax Free Singapore Cosmoprof India Cosme Tokyo BeautyIstanbul Makeup in NewYork CBE Esxence

12-13

INTERVIEW Salvatore Ferragamo Parfums: L. Bertinelli

32-33

Nouba: A.Brambilla – R. Petrucci

44-45

Astra: L. Menghella

48-49

MANE Dubai: A. Landi – E. Maier

60-61

Mi-Re: E. Tremosa – M. Kim

The Organic Pharmacy: M. Marrone

Collistar: M. Dos Santos

Printing: Formagrafica s.r.l. - Carpi (MO) Art Director Teresa Tibaldi

COMPANY Deborah Milano The Merchant of Venice Divage Herbal Essentials Mascara Plus Cosmetics

6 9 18 34 46 82 84 85 86 87 88 92-93

LAUNCH Naj Oleari Dylan Blue Luciano Soprani D’moi Evody Genny Hayari I Profumi del Marmo Pigalle F’DO waters+wild Charriol Collistar

64/66

REPORT U.K.: V. Kaminov

Alysonoldoini Amo Ferragamo Arrogance Astra BeautyIstanbul Bellaoggi Belleza y Salud Beyond Beauty Asean Bangkok CBE- China Beauty Expo Collistar Cosmetech Cosmoprof Asia Cosmoprof Worldwide Bologna Cosmoprof India Cosmoprof North America Deborah Milano Divage Evody – Profumitalia Farmeco – Coverderm Guucure Herbal Essentials iCare Intercharm Moscow Luciano Soprani Dmoi Make up In NewYork MANE Dubai Mascara Plus Cosmetics Mi-Re My Style Trend Fair Naj Oleari Nouba Pollution Free Rouge Baiser The First The Merchant of Venice Transvital

83 4-5 26-27 39-42-43 69 20-21 40 74 75 IV-III-96 79 22 30 67 38 17 53 35 36-37 2-3 63 51 52 19 73 47 71 59 78 Cover-II-1-Insert 31 56-57 7 28-29 23 11

ROUGE BAISER PARIS, THE UNDISPUTED ‘ARTISTE DES LÈVRES’, A TRUE SPECIALIST IN LIP MAKE-UP FOR OVER 90 YEARS REINVENTS LIP BEAUTY, CREATING THE BAR À LÈVRES CONCEPT. 7

W W W. R O U G E B A I S E R . C O M

LAUNCH

Naj Oleari Beauty the season of flower love

Naj Oleari Beauty has dedicated its Spring/Summer 2018 make-up collection to women’s desire for romanticism and femininity

This spring and summer will be luminous with Naj Oleari Beauty and its brand new make-up collection reflecting the main trends of the season: metallic and holographic effect make-up in eight products for a total of sixteen references. Naj Oleari Beauty is produced and distributed in many European countries by the Italian company EuroItalia, a leader in the manufacturing and distribution of luxury fragrances and cosmetics. For a velvety and luminous face and body, Flower Glow Face & Body Oil offers emollient and nourishing properties leaving the skin silky soft, thanks to its emollient and hydrating oils. With its light and silky texture, Bright Blossom Baked Bronzer gives a radiant tanned effect with a natural and luminous colour in two variants.

Extract of water lily gives a texture of absolute comfort. The Flower Delight Eyeshadow Palette, in the two variants of Summer Bouquet and Spring Bouquet, is practical and versatile, with seven eyeshadow colours to create perfect make-up for every occasion. Each palette contains different finishes: glittery, pearly, satin and matte, all with easy to blend in textures and immediate colour release. The palette includes a practical mirror. For the coming season, Deep Eye Kajal adds two new colours to the range: Golden Oak and Pearly Hortensia Blue. Suitable for use both inside and outside the eyes, the colour is deep and bright. The formula is soft and easy to blend in with immediate colour release. Three new colours also join the Impeccable Eyeliner range: magnetic Blue, Chrome Emerald and Golden Cocoa. Ultra-pigmented, the colour is long-lasting. Easy to apply with its fluid texture, thanks to the professional applicator, the line is precise.

The Naj Oleari Beauty range adds two new lipgloss colours to its Plumping Kiss Lipgloss, with Holographic Pink and Boreal Orchid. With a holographic finish and “crystal effect” shine, the lipgloss also has an instantaneous volumizing and replumping effect. Lips are also in the highlight with the two new colours of the Forever Matte Lipstick: Cashmere Pink and Indian Rose. They leave a sophisticated matte and satiny finish with ultra-pigmented and intense colour, guaranteed to last for 8 hours. For the Flower Love effect down to the tip of the fingernails, Naj Oleari adds two new Oleo Gel Nail lacquers, in Coral Pink and Aquamarine. Full and intense colour, easy and even application thanks to the flat professional brush and a delicately scented texture with floral and fruity notes characterize this gel effect nail varnish enriched with emollient oils.

LAUNCH

DYLAN BLUE the new female fragrance by Versace

A fragrance for a woman who knows her own power

One woman in the fashion world who definitely knows her own power – Donatella Versace – pays tribute to femininity with this new Versace pour Femme fragrance, Dylan Blue. She has created a strong, sensuous yet refined fragrance for all those women who know their own power. The fragrance is unique, strong, sensual and elegant, thanks to an alchemy of irresistible notes that dance, arouse, come together and embrace. Its uniqueness comes from a refreshing blackcurrant sorbet and Granny Smith apple which

create an unusual fruity accord, combined with the other top notes of clover, forget-me-not and shisolia. A contemporary floral bouquet of eglantine rose, pétalia, rosyfolia and jasmin, the flowers are transformed into an icy infusion of imaginary wild blooms with an unforgettable sillage, The woody base notes playfully mix together to create a unique elixir: styrax and white woods polished by water, musk and patchouli coeur blend in a captivating, sensuous and vibrant movement. The Versace pour Femme Dylan Blue bottle expresses innovative design but at the same time timeless classic appeal, with its elegant curves evoking the amphora, an icon of Greek culture and mythology. The bottle and the packaging are the intense blue of the Mediterranean Sea: strong, deep and mysterious. Gold details and the iconic Versace medusa – linking the past and the present – embellish its precious content. The advertising campaign is inspired by New York gyms filled with women getting stronger, yet remaining girls:

this is his tribute to them, featuring the stunning model Faretta. Dylan Blue, the new Versace pour Femme fragrance, is available as an Eau de Parfum Natural Spray in the sizes of 30 ml, 50 ml and 100 ml. Dylan Blue is distributed by EuroItalia, a leading Italian company in the production and global distribution of luxury fragrances and cosmetics.

COMPANY

TRANSVITAL sixty years of expertise Founded by a doctor in 1958, Transvital has always had a biotechnological and biodynamic approach

Dr Jean Thomas, a young 27 year-old Biologist, started to study the immunological system of the skin and, in particular, degenerative skin diseases in 1929 and ten years later he had the brilliant intuition that the

Perfecting Anti-Age Recovery Treatment Perfecting Anti-Age Recovery Treatment is the latest Transvital innovation for when the skin needs extra help. It is a specially conceived anti-age treatment in two stages. The preparatory phase rebalances cell functions and strengthens the effectiveness of the second phase, which acts in synergy with the first one, restoring the natural luminosity typical of younger skins and helping to restructure, boost tone and compactness from within. Recommended whenever the skin needs something more from a cosmetic routine, it provides extra effectiveness when the seasons change or when the skin is particularly tired and flawed.

skin’s self-regeneration process can be helped through protecting the skin and stimulating the skin’s metabolism by activating its own vital substances and that the inner memory of cells can be awakened. It was in 1945 that he achieved the first compound for medical use and in 1958, sixty years ago this year, Transvital Laboratoires were founded in Switzerland. In 1965 he transferred his studies

Perfecting Anti-Age Recovery benefits from the star ingredient of the Perfecting line, Matrixyl. This substance stimulates skin reconstruction, encouraging the fibroblasts to recreate the extracellular matrix. It is an excellent ingredient for fighting lines and wrinkles and for fortifying and recompacting the skin. With use of Perfecting Anti-Age Recovery Treatment, skin is smoother and firmer and the complexion more luminous. Wrinkles are

on the first compound to cosmetic use based on biological components collagen, elastin and hyaluronic acid. This confirmed Transvital’s revolutionary approach which is still one of its characteristics. The innovation came from the fact that until then, all cosmetic products were based on natural active ingredients, nothing in comparison to something that can stimulate the inner physiological process of the skin’s regeneration. Proprietary formulations are another characteristic of Transvital which contribute to the effectiveness of its products. With state of the art scientific research, Transvital confirms its biotechnological and biodynamic approach. The biotechnological methods used by Transvital keep the original properties of active ingredients, and a biodynamic approach helps stimulate the skin’s metabolism.

visibly reduced and the skin is restructured and recompacted from within. The neck and facial outline are better defined, with the face looking younger and fresher, as well as boosting the skin’s resistance to the ageing process.

INTERVIEW

SALVATORE reinforces FERRAGAMOits presence PARFUMS in the Far East Interview with Luciano Bertinelli, CEO

EXPORTMAGAZINE: What is the main focus of Salvatore Ferragamo Parfums in the first half of this year? LUCIANO BERTINELLI: AMO is our latest female launch and it is a project on which we have worked in the past 12/18 months, and which we started to present on the market in January. We are holding, simultaneously with the roll-out of the product in the world, a roadshow where we present the AMO project through events and press conferences. It is only in China that the launch will be in October, due to the usual time required by the registration of the products.

We have told the story of this truly unique concept in the first person, from the United States to South America, from Korea to Japan and Singapore, and in various European countries. EM: It is a story which as always is strongly linked to the concept “I am Italian”… LB: Yes, it is our DNA which imposes this on us, We are an Italian brand, ‘made in Italy’, and we like to tell all this with Italian words, without overwhelming the fundamental concepts. It is often difficult to find words that have a complete sense; in the case of AMO, we have been lucky, simplicity has triumphed.

AMO expresses above all love for live; it is certainly product conceived for Millennials in the first place, but it is also suitable for an older target, as living life with enthusiasm is an aspiration at all ages. We wanted to tell the story of a woman who lives her everyday life, who likes doing a series of serious as well as frivolous things, travelling, shopping, going to a party, falling in love with a person, an idea, an activity, in a few words, with life. AMO, her fragrance, represents for her a celebration of the finest moments in her life. EM: Can you tell us about how the fragrance has been received on the various markets? LB: It is a fragrance which is receiving outstanding praise at all latitudes: in the United States, to give one example, we are in the top

three places in Bloomingdale’s; in Europe it is fully accepted, the same can be said for Asia, the launch in Thailand, in Singapore, just to give you some examples, exceeded all our expectations. EM: How can this unanimous consensus be interpreted? LB: It is certainly the coherent conception an communication: people like everything, from the fragrance to the bottle – the upper part engraved in glass, denoting the typical craftsmanship of the Salvatore Ferragamo brand, is magnificent – everything recalls authentic Italian style where the details make all the difference. EM: The communication is young, pervaded with freshness and spontaneity… LB: The choice of Suki Waterhouse as the testimonial reflects our wish to speak the language of the Millennials.

Beautiful but not unattainable, she can be the next-door girl, she dances, she sings, she has fun. She is 23 years old and has a smile that expresses joie de vivre. It is a multifaceted lifestyle that is appreciated by over one million and two hundred thousand followers. EM: Asia has always been a leading market for Ferragamo Parfums.

What are your expectations for this year? LB: If the more than positive data collected in the first few months of the year are anything to go by, then we will not be disappointed in our expectations; we have planned an important event in Shanghai next November where, together with the Corporate which will organize a fashion show,

Amo will be presented officially in China. We expect that the introduction on to the market of AMO will go hand in hand with the excellent presence of “Signorina”: two fragrances and two worlds that are completely different, both characterized by a strong personality. EM: Are you satisfied by the current trend of the market? LB: As I mentioned, we are obtaining excellent results; we closed the first two months of the year with double digits, thanks to the launch of AMO and the growth of ‘Signorina’. At the Tax Free Show in Singapore, which is a very important appointment for us, we organized a meeting with all our Far Eat partners, to tell them about our 2018/2019 projects. Asia, notoriously our first market in the world, this year sees China as

the first international market of Ferragamo Parfums, overtaking the United States. In this regard, we are already preparing for next year an Eau de Toilette version of AMO, precisely for that most ‘Asian-oriented’ sector of the market. C.S.

EVENTS

TFWA Asia Pacific Exhibition & Conference 2018 is being held once again at Marina Bay Sands Convention Centre, this year with more room for brands and an increasing number of two-storey stands. Some new names welcomed to the show this year are the Japanese skincare company Kanebo and American make-up brand Stila.

TFWA ASIA PACIFIC the Singapore summit Marina Bay Sands Convention Centre is again the place to be from 6th to 10th May

The Conference Formal business begins on Monday 7th May with the Conferences entitled #TRevolution. Two thoughtprovoking plenary sessions assess the industry’s current performance, explore how new technology is transforming travel, and compare the industry’s much-debated concession model with examples from outside duty-free and travel retail.

TFWA Presient, Erik Juul-Mortensen opens the conference with a look at the latest available data on the ever-important Asia Pacific region and the wider global market, followed by a welcome address by APTRA President Andrew Ford. The keynote speakers are Adam Cheyer, co-founder of Siri and Viv Labs, and Shivvy Jervis, one of Britain’s leading digital influencers who has been voted one of Europe’s 30 leading women in the tech business. Delegates can ask the speakers questions through a customized smartphone app developed with Mondelez. The second plenary session looks in detail at how business practices in duty free and travel retail have evolved over time, benchmarking the concession model against that of other comparable retail markets. Three simultaneous workshops in the afternoon of Monday examine the friction-free shopping experience, the ramification of travel retail and the regulatory challenges facing the industry.

The social programme Networking is a prime attraction of every TFWA meeting and this year in Singapore is no exception: the golf tournament, organized with Interparfums, tees off on Sunday morning at the Raffles Country Club. The Welcome Cocktail (Sunday from 7.30 p.m.) is at the new venue of the stunning Gardens by the Bay, which feature the world’s largest glass greenhouse and the show-stopping Singapore Swing Party (8 p.m. on Thursday night at the JW Marriot) promises another-worldly ‘Avatar’ theme combining music, performance and spectacular lighting. The Chill-Out Party is on Tuesday from 7.30 p.m. on the rooftop of the Mandarin Oriental.

EVENTS

Digital tools on offer To help delegates enjoy a productive week in Singapore, TFWA offers a range of digital tools. The online Exhibition Directory is a searchable data base of exhibitors and brands plus pre-registered visitors. The Product Showcase details brand launches and innovations featuring in Singapore. The mobilefriendly Digital Diary puts the event programme, exhibitor index, maps and more on any smartphone.

Stila, Rituals and The Body Shop. Making the most of every metre of space, the exhibition features several two-storey stands. The second plenary session looks in detail at how business practices in duty free and travel retail have evolved over time, benchmarking the concession model against that of other comparable retail markets.

One2One TFWAâ&#x20AC;&#x2122;s One2One pre-scheduled appointment service once again provides a tailor-made opportunity for retailers, exhibiting brands and service concessionaires to meet senior executives from Asia Pacific airports and airlines, as well as those from cruise and ferry companies.

Exhibitors A total of 308 exhibitors have travelled to Singapore this year and the exhibition will occupy a huge are of 10,000 sq. m. New or returning exhibitors to Singapore this year in fragrance and cosmetics include Cartier, Ahava Dead Sea Laboratories, Kanebo Cosmetics,

COMPANY

DEBORAH MILANO, QUINTESSENTIALLY ITALIAN The Italian fourth-generation family-owned company, founded in 1903, has long been a leader on the Italian cosmetics market and has gained massive popularity internationally as well.

The Deborah Milano brand belongs to Deborah Group S.p.A. The brand was created in 1962 when Giampiero Bonetti came up with a revolutionary concept: to democratise cosmetics and make beauty accessible to every woman, everywhere. Ever since then, Deborah Milano has been unrelenting in spreading the word about beauty throughout the world, becoming an ambassador for lifestyle and beauty proudly sporting the Made in Italy label. Deborah Milano’s core values are passion, beauty, creativity, design, attention to detail, and flair. The brand embodies that quintessential Italian talent for leveraging the benefits of industrial production systems without forsaking the distinctiveness and originality of traditional

craftsman-made products, but Deborah Milano’s true masterstroke was to call on legendary designers to create make-up in the form of “objects you want to touch”. The company revised and reviewed its original mission, elevating the concept of “democratising cosmetics” to “democratising all that is beautiful” commissioning world famous

designers to create stunning new make-up packaging. The result is packaging which is not only supremely comfortable to hold and use but true design objects, inspired by the typical asymmetry and shapes of the natural world. By closely monitoring trends, performing continuous laboratory research and employing the most advanced technology, Deborah Milano has put together a host of ground breaking, top-quality cosmetics with a proven ability to fully satisfy the beauty needs of all women. Deborah Milano’s sweeping product range embodies the company’s unremitting attention to detail, in both formulations and packaging, the brand’s expertise and know-how are at the service of consumers to guarantee a unique make-up experience every day.

MILANO RED THE ICONIC LIPSTICK BY DEBORAH MILANO: ITALYâ&#x20AC;&#x2122;S NO.1 LIPSTICK BRAND* 3 DIFFERENT TEXTURES SUITED FOR ANY OCCASION: FULL COLOR, LONG LASTING SATIN AND SHEER. *SOURCE IRI, VOLUME/VALUE SELL OUT YTD FEBRUARY 2018, DRUG & FOOD (NO BLISTER)

17 DEBORAHMILANO.COM

LAUNCH

DMOI

for the romantic and delicate Luciano Soprani woman

A new fragrance that releases femininity and seduction

Dmoi is a new feminine fragrance from Luciano Soprani. After the gleaming gold of D, the intriguing black of Dsoir and the passionate red of Drouge, Luciano Soprani has chosen pink for Dmoi. It is a fragrance which releases all the femininity and seduction of the Dmoi woman: a chypre, floral and fruity bouquet exalts the natural beauty of a woman who knows perfectly how to express her uniqueness. Feminine and impish, Dmoi sparkles with the light of Bergamot, juicy Nashi Pear and fun-filled Cassis. The heart is an ode to Peony, a marvellous flower with a unique delicacy.

Like a second skin, Rose and Iris magnify its timeless elegance. The airy petals are enclosed by soft tones of Vanilla and Sandalwood, leaving a frothy sillage of Musk. This delightful bouquet is enclosed in a timeless and elegant bottle. The light plays with beautiful effects between the soft lines of the glass, letting the fragrance appear in all its luminosity. Delicate pink and precious gold, together with the seduction of a small black bow characterize this new and intriguing fragrance by Luciano Soprani.

This delicate, enveloping and sensual fragrance has been created for Luciano Soprani by Evelyne Boulanger who defines herself an “impressionist”. Her meticulous approach, with great attention to detail, means that each time she creates a fragrance made of “small brushstrokes”. Just as in an Impressionist painting, in her creations every single note brings with it its lights and colours which gives rise, in the end, to the fragrance. DMoi, distributed by Eurocosmesi, is available as an Eau de Parfum in the two sizes of 50 ml and 100 ml. “Romantic and delicate, sensual and impish, c’est moi!,” says the Luciano Soprani Dmoi woman.

moi ...

Visit us at: TFWA Singapore, Basement 2 â&#x20AC;&#x201C; K2 LE NOUVEAU PARFUM

Organiser - Cosmoprof Asia Ltd

Sales Office Asia Pacific: UBM Asia Ltd - Hong Kong - ph. +852.2827.6211 - fax +852.3749.7345 - cosmasia-hk@ubm.com Sales Office Europe, Africa, Middle East, The Americas: BolognaFiere S.p.a. - Bologna - Italy - international@bolognafiere.it for info: ph. +39.02.796.420 - fax +39.02.795.036 - international@cosmoprof.it | Marketing and Promotion: BolognaFiere Cosmoprof S.p.a. - Milan - Italy - ph. +39.02.796.420 - fax +39.02.795.036 - info@cosmoprof.it

TFWA Singapore booth F18

V E N E Z I A V E R O N A M I L A N O F I R E N Z E

THEMERCHANTOFVENICE.COM

The unique city has inspired Mavive’s brand of high-end fragrances

THE MERCHANT OF VENICE fragrances with the soul of ‘La Serenissima’

Precious essences and spices used to arrive in “La Serenissima” , the name given to Venice when it was a fiercely proud and independent republic and trading capital linking

the Orient with the West. This tradition has been continued by Mavive, the long-established Venetian perfume company, first in its collaboration with the Fondazione

Musei Civici di Venezia, with the creation of the Perfume Museum in Palazzo Mocenigo and then with the conception and development of the brand The Merchant of Venice.

The Museum The 16th century Palazzo Mocenigo captures all the history of Venice’s love affair with fragrances through a stimulating layout with multimedia didactic contents, sensory experiences and rare, precious objects, informing visitors of the centuries-old continuity between the Republic of Venice and the history of perfume.

The brand The Merchant of Venice was founded in 2013 to offer various product lines inspired by the tradition of the Republic of Venice, its superb craftsmanship and its age-old trading links with the East.

COMPANY

History and culture underline the project of The Merchant of Venice and represent a fascinating combination with a product of elegance. The first six fragrances are in bottles specifically based on the designs of the ancient creations by the master glass-blowers of Murano. Flower Fusion, Byzantium Saffron, Noble Potion, Mandarin Carnival, Suave Petals and Asian Inspirations are the names of the fragrances composed with the finest ingredients reminiscent of the rich and precious cargoes brought to Venice from far-off lands, expertly blended into fragrances that appeal to the contemporary and discerning consumer.

Venezia Essenza These two new fragrances, one for men and one for women, relates the essence, the beauty and the uniqueness of the city of Venice. The bottles recall the classic Merchant of Venice bottles in their shape and they have been decorated with elements and colours evoking the soul of a rich, majestic and cosmopolitan city as Venice was in the times of “La Serenissima”. For this prestigious project, the tradition of Venetian mosaics has been highlighted, with the insertion of golden tesserae

on to a glossy black background, creating perfect harmony between mystery and opulence. The Venezia Essenza fragrances are refined and innovative. The two sophisticated Eau de Parfum Concentrée are characterized by a high concentration of fragrance, each with oriental notes at the centre to give them a unique, refined and definite character to each one. Venezia Essenza pour Femme is a magnificent floral bouquet with contrasting delicate fruity hints which opens on a sensual base,

where precious woods are combined with amber and vanilla notes. Rich and enveloping, this fragrance is the maximum expression of the fabulous beauty of Venice. Venezia Essenza Pour Homme opens with sparkling bergamot with vibrant petitgrain and warm nutmeg. The middle notes combine a woody heart of vetyver and palo santo with aspects of vigorous labdanum. The base is luxurious and sophisticated, made up of leather, roast coffee and soft musks, to guarantee great persistence, force and elegant depth.

The stores In addition to the iconic flagship store in Campo San Fantin in Venice, the ancient Spezieria all’Ercole d’Oro in Venice, the precious Concept Store on Murano, the refined boutique in the centre of Verona and the elegant store in Milan’s Brera district and the Museum, The Merchant of Venice has opened its sixth store in the prestigious Florentine thoroughfare of Via degli Strozzi. Clients can get to know the world of The Merchant of Venice, with its vast range of exclusive eau de Parfum and Eau de Toilette, as well as products for personal care, the home and accessories in a sensory shopping experience.

uito da The First S.p.A. - Milano - Made in Italy - www.arroganceparfums.it

BRAND BUILDER & ITALIAN TOUCH The First continues the deep restyling process of all its brands, involving products, packaging, communication and services that are rethought to respond to new market needs and to an increasingly multi-channel and multi-brand consumer. Made in Italy has always been in the company's DNA, and today it becomes an indispensable value of all the lines and of the group’s own communication.

This is the soul of Arrogance brand that has become iconic in Italy. Launched in 1980, it continues its success story in the beauty world and, after the complete restyling of all its lines, it is ready to land abroad. Important collaborations have indeed been tightened in this direction. Next strategic step, the launch of a feminine and a masculine fragrance aimed to a young and contemporary target that will join the five lines already present in the portfolio - two for woman and three for men, composed by Edt, ancillaries, coffret and special sizes such as 20 ml for a prêt-à-porter beauty.

The brand takes its name from the Florentine designer GianMarco Venturi, who, since 1980, has imposed his unique, charismatic and eclectic vision in fashion and accessories. The brand, particularly strong on women's side with the two “star” fragrances Woman and Girl, wants today to broaden its horizons in the beauty world with the restyling of Essence and Homme Sport and with the launch of Aqua, three fragrances all dedicated to the male universe.

FOCUS ON

A brand that does not need words. You have to rely on senses and get lost in the discovery of this collection of fragrances. Four feminine fragrances and four masculine fragrances make up the collection, also enriched by a spray deodorant line.

A new brand enriches The First portfolio: Valentina, born from the creative spirit of Guido Crepax, and ready today to enter the beauty world with a fragrance that bears his name. Sensual and charismatic, bold and independent, the fragrance perfectly reflects Valentinaâ&#x20AC;&#x2122;s soul, as well as the creativity of the project faithfully reproduces the color codes of the world of comics.

2019 EDITION

14 – 17 MARCH

15 – 18 MARCH

A new world for beauty Bologna, Hong Kong, Las Vegas, Mumbai

Company of

With the participation of

BOLOGNA, ITALY FAIR DISTRICT

cosmoprof.com

Organiser BolognaFiere Cosmoprof S.p.a, Milan, Italy P +39 02 796 420 F +39 02 795 036 info@cosmoprof.it

In partnership with

www.nouba.it

INTERVIEW

NOUBA the brand that tells a new story i.e. they can be interpreted in different ways and with different finishes; we want versatile products, for example an eyeliner that can act as an eyebrow pencil in its darkest colours; lastly, we develop extremely technical products, that can guarantee very long staying power and remain perfect all day long.

ANDREA BRAMBILLA: THE ALCHEMIST OF COLOUR, TRANSFORMING SCIENCE INTO MAGIC INTERVIEW WITH NOUBA’S MARKETING AND COMMUNICATION MANAGER EXPORT MAGAZINE: Who is Nouba, today? ANDREA BRAMBILLA: Today’s Nouba is a company in the present-day context, integrated in a time of continuous evolution, which not only wants, but above all is not frightened of experimenting. We are always in search of formulas that have different stories to tell and that can meet the transversal needs of consumers. Our development essentially has three pillars: we want products that are multi-tasking,

EM: What are your priorities? AB: In absolute, respecting safety with regard to women. The attentive research we use for the protection of the consumer in every production process has something obsessive. EM: What you have said suggests a brand with a professional character and yet you address the retail market; how do you succeed in combining these two aspects? AB: It’s simple: our make-up allows a professional performance without the need for the hand of a professional to bring out all its potential. The modernity of our products lies in their multifunctionality. The consumer does not need a single product for each single function, on the contrary, she can play at finding many different solutions using the same article.

EM: What is your concept of ‘beauty’? AB: I think that every woman can be beautiful in the way she wants to be beautiful. There are no rules, there is only freedom of expression. Every woman, in a few simple steps, can be beautiful, in a few seconds, in the way she wants to feel (or play at being) beautiful. This is where Nouba finds is raison d’être: helping the desire of the woman to become her best make-up artist, far from cumbersome stereotypes. This is why women who approach Nouba for the first time will keep on looking for Nouba. Colour is one of the elements that most attracts our senses; therefore we deliberately try to ‘dare’ with colour to attract the consumer with her eyes as well. It is as though it were the product itself that was going towards her. And seducing her. EM: If the content attracts, what can you say about the packaging? AB: Our packaging is sober, simple and linear in shape; it is particularly elegant concerning the materials used to make it: for example we have an anti-scratch treatment on the surfaces. We are also seeking sleekness and functionality in everything that is around the product, in the accessories because they are decisive for the good success of the make-up effect.

EM: When you conceive a product, do you do so already with the spirit of addressing consumers that are not only Italian but international as well? AB: We constantly propose personalized textures and colours. We always bear in mind the different ethnic groups and the different climatic aspects. As far as colour is concerned, although having the concept of the spirit of the range clear as a common denominator for all countries, we always offer the dominant colours for the market of reference. EM: Your partner Roberto Petrucci and yourself acquired Nouba a few years ago with the aim of restoring splendour to a brand which, from the 1980s, had been greatly successful on various markets. What led you to take this decision? The fact for example of knowing the make-up sector very well? AB: My long experience in the world of make-up allows me to have a global vision of the product from its creation; for 30 years I have been developing products, I know their ingredients, the production process, I know where to act with modifications to reach the objective. I also have two international patents. Having reached a solid experience, as

INTERVIEW

well as in the sector of contract manufacturing, including an important Italian brand, I think that I have matured all-round preparation. I have a background in pharmaceutical chemistry, and a real obsession for its correct application in the field of beauty. I can say that my DNA is half science and half art. With the acquisition of Nouba, now it is possible to make the most of everything that I have learnt and experienced during my previous professional experience. My mantra is that I would never offer a product that I would not use every day on my own face. Performance and cosmetic safety are an absolute priority for me. EM: What gives you the greatest gratification? Manoeuvring between formulas and raw materials wearing a white coat as you did in the early years of your career, or dialoguing directly with the consumers of your brand through Nouba products? AB: There is no dichotomy between the two aspects: Andrea the formulator and Andrea of Nouba form a circle which closes. Today I find it great fun to be able to express myself through a brand of our own, developing products every day without setting limits on my creativity. The fact of having Roberto Petrucci at my side makes me particularly confident about the future of our company, as we are absolutely complementary. What I appreciate about Roberto, who comes from the world of finance, is his creativity in the world of numbers. My creativity, on the other hand comes from molecules because chemistry, although an exact science, can be “magically” transformed into something ideally opposed, like make-up, colour, beauty and self-confidence. This is a process which I find irresistible and totally seductive.

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HOW WE DID A MAKE UP OF THE COMPANY INTERVIEW WITH ROBERTO PETRUCCI – NOUBA CEO EXPORT MAGAZINE: How did you arrive in Nouba? ROBERTO PETRUCCI: After many years of experience in the world of contract manufacturing, I thought the time had come to plunge into the world of brands, into B2C. We are living at a time of great changes: the market and the consumer have changed greatly and the intrinsic quality of the product has leapt to the fore. This is why the experience from the world of private label to the product represents an enormous added value for the brand, because we are facilitated in offering products suitable for the needs of the moment. Today consumers have much less time for make-up than in the past, however, they want immediate answers and results and at the same time they are looking for something personalized. Nouba has based its brand philosophy on this fundamental concept: offering products that are easy to use, with a pay-off of immediate release and great staying power, as Andrea Brambilla has already anticipated. EM: What is the potential of Nouba, especially at international level? AP: The potential is enormous; we are present in about 40 countries:

the Nouba brand has been known for some time now for its quality and, with the new ownership, we have wanted to further accelerate the presence of the brand on foreign markets. It is very important for us to be a brand that is ‘Made in Italy’ with all the characteristics that make Italian products so greatly appreciated by foreign consumers: the quality, the attention to detail and the uniqueness of the proposals. We consider ourselves a niche brand, which gives priority to research and the selection of materials, to the interaction of the use of the various products. We are going in a direction which is clearly contrary to the standardization which characterizes so many names in cosmetics. Our effort today is to make our philosophy known; we can state, without fear of contradiction, that if you try Nouba you will no longer leave it. Why? Perhaps because we are building up a brand based on the product and not a product referring to a brand. We give the consumer what she wants. i.e. the substance and this is the message that we are giving the consumer, without any type of filter.

objectives that you have reached so far and which are the goals you have set for the coming years? RB: What we have done in this period, I say it in cosmetic terms, has been a total ‘make-up of the company’. Today our company is sound, solid and ready to show our full potential. At the recent trade shows we have taken part in, we had tangible proof by the distributors with whom we are in contact, of the full approval of our new corporate strategy. An important signal is given by the fact that there are more and more distributors who are coming spontaneously to us. This means that we are going in the right direction, offering the market something that is definitely interesting.

EM: The price factor is increasingly important; do you think that your products have a good quality/price ratio? RB: Absolutely: I repeat that, coming from the world of distribution, thanks to my in-depth knowledge of the quality and cost of products, we can offer highly performing products at an adequate cost.

EM: Andrea Brambilla and yourself are the key players of the transformation and rebirth of the Nouba. Does the fact that you have known one another for many years and worked together in the past represent an advantage? RP: I would definitely say so. In our diversity – because the plusses of each of us are not in the other – we are definitely complementary. This is one of the cases in which we can say: 1 + 1 = 3.

EM: Ms. Brambilla and yourself took over the company three years ago. What are the

EM: What is the profile of your ideal distributor? RB: Considering the characteristics of our brand, far from being, neither as the product not as image, suitable for the mass market, we identify a type of ideal distributor in the medium-high range of the market. Although Nouba is not in the category that can properly be defined ‘luxury’, I think that it is important that our distributor has a high perception of the concept of luxury, in the sense of elegance and distinction.

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launch ARTISTIC PERFUMERY

EVODY PARFUMS when desires become fragrances An exclusive French mother-and-daughter brand joins the Profumitalia portfolio Profumitalia is proud to announce its most recent license: in February 2018 the company signed an agreement with the French brand Evody for worldwide distribution, adding a unique and exclusive “Made in France” brand to the Profumitalia portfolio. More than just a name, Evody Parfums is the result of a unique and shared passion … Evody Parfums offers perfumes evoking moods, images and captured moments. They are authentic olfactory compositions created in the wake of the desires of the creators. The exciting adventure of Evody all started with a mother and daughter who shared a passion for rare and precious fragrances. The name was not chosen at random but recalled the idea of the evodia, the “tree of a hundred thousand flowers” evoking the hundred thousand scents yet to be created. Searching for new creative talents, Régine and Cérine opened their first prestigious “niche” perfumery in 2006 in the heart of Saint Germain des Prés which they called Evody. They were the first in Paris to propose rare, intimate and precious fragrances. Sharing this magical and addictive olfactory environment, they gradually dreamt of creating their own fragrances that would reflect their personalities, moods and desires.

COLLECTION D’AILLEURS This collection is a tribute to getting away from it all, to the riches of nature, to the diversity of different cultures. The fragrances in the Collection d’Ailleurs, represent the creators’ very personal interpretations of faraway places. They have created olfactory images that bring together the two great passions of this mother/daughter duo: travel and, of course, fragrance. Blanc de Sienne and Noir d’Orient are two of the fragrances created to conjure up places that have made an impression on the two creators.

Encouraged by their clients, the first perfumes created by Régine and Cérine rapidly became best sellers in the boutique. And so Evody Parfums came into being… COLLECTION PREMIERE The fragrances in the Collection Première capture the absolute highlights of the creators’ lives. Childhood, loved ones, having children… Régine and Cérine have reimagined these precious moments through fragrances, a beautiful way of making them timeless.

COLLECTION GALERIE Collection Galerie consists of different fragrances inspired by contemporary art trends. Throughout time, art has constantly reinvented itself. The artists contributing to this continuous evolution have turned it into an endless source of inspiration. The poetic encounter between painting and perfume gives birth to multifaceted fragrances. Couleur Fauve, Tubereue Manifeste and Sens Abstrait comprise the Collection for the time being.

BRINGING TRENDS TO LIFE.

THE AWARD WINNING B2B EVENT PROVIDES: • THE PLACE WHERE ‘IN THE KNOW’ DISTRIBUTORS FIND RESOURCES • • THE WORLD OF BEAUTY UNDER ONE ROOF  45 COUNTRIES REPRESENTED • • LEADING CONFERENCES WITH CSUITE EXECS •

www.cosmoprofnorthamerica.com Organizer - North American Beauty Events LLC.: Sales Office US, Canada, Mexico: PBA - Scottsdale, AZ - USA - ph. +1.480.281.0424 - fax +1.480.905.0708 - info@cosmoprofnorthamerica.com Sales Office Europe, Africa, Middle East, Asia and South America: BolognaFiere spa - Bologna - Italy - international@bolognafiere.it - for info: ph. +39.02.796.420 - fax +39.02.795.036 international@cosmoprof.it | Marketing and Promotion: BolognaFiere Cosmoprof S.p.a. - Milan - Italy - ph. +39.02.796.420 - fax +39.02.795.036 - info@cosmoprof.it

PH ÂŠ Susi Belianska

T H E RO M AN C E PAL E T T E Three palettes that tell a story of romance and femininity. Each palette encloses two contouring powders for shaping the facial features with shade and light techniques, an ultra-pigmented highlighter for moonlight-like brightness and a silky blush that glides on the cheeks as a petal with shades of pink, peach and mauve. An harmonic complex of textures that promises to sculpt, highlight and revive the complexion with a few gestures.

www.astramakeup.com

XVII 2018 From 3rd to 7th October

Bogotá, Colombia

The most representative

BEAUTY AND PERSONAL CARE trade show in Latin America Join Belleza y Salud and find, in just one place, the most recognized brands in: • Cosmetics and Personal Care • Beauty Salon • Professional Hair • Nail and Accessories • Packaging and Contract Manufacturing www.feriabellezaysalud.com Supported By:

Corferias

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International Representative:

@Corferias

Organized By:

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HYPNOTIZE LIQUID LIPSTICK

PH © Susi Belianska

LASTING GEL EFFECT

FIN D YOU R PE RFE C T N U DE Find your perfect nude: with this invitation Astra presents the new special capsule collection of its two best sellers: 5 brand new shades of Hypnotize, the long lasting, full coverage, no transfer liquid lipstick combined with 6 new nude colors of Lasting Gel Effect, born to give every woman her perfect nude manicure. The new color selection is added to the Lasting Gel Effect and Hypnotize Liquid lipstick range: they’ll give elegant and natural looks to lips and nails.

www.astramakeup.com

PH Â© Susi Belianska

BE TEMPTED BE GORGEOUS 42

TH E TE MPTAT I O N PAL E TTE Dedicated to those who want to be tempted by colors and are not afraid to dare. The Temptation Palettes will make every eye-makeup irresistible, thanks to an iconic and sublime color selection. They come in three different color options and each palette is the perfect combination of 12 shades with both metal and mat finishes. A sumptuous combination of nuances that can be mixed to create endless contrasts between precious spotlights and seductive shadows. The silky, soft, highly pigmented powders allow an intense color release.

www.astramakeup.com

INTERVIEW

Astra Make-up the synergy between marketing and trends with a view to export Interview with Lucia Menghella, CEO and Marketing Manager Innovation, attention to trends and quality always take pride of place. The creative process which leads to exclusive products with a high level of protection of human health. Astra inaugurates 2018 looking to the future: an important corporate rebranding, the consolidation of the domestic market and the expansion of the international one.

EXPORT MAGAZINE: What are the elements of the process that leads to an Astra product in terms of research and development? LUCIA MENGHELLA: The creative process linked to an Astra product is developed starting from an attentive study of the tendencies and trend of the cosmetic market through communication channels such as the social networks and advertising. This scrupulous research is at the basis of a strategy aimed at innovation, without overlooking the quality, safety and performance of the products.

It is the marketing department that is responsible for the process of organization and implementation of ideas that can meet the objectives of consumers. Once a specific trend has been identified, we turn to the suppliers of raw materials: most of our collaborations are with companies in what is known as cosmetics valley, an area of excellence made up of about 500 companies showing continuous growth based in this Lombardy district.

EM: What are the choices of Astra in terms of new trends and must-have products on the cosmetic market? LM: We pay great attention to the trends of the moment which, with their dynamism, make up a continuous challenge not to lose the focus on the movements of the market. Consumers are increasingly aware of the effects and of the impact of their purchasing choices on the environment and on society: absorbing these needs is an indispensable requisite in the creation of a cosmetic product. It is therefore on these bases that we begin an attentive evaluation of the formulas proposed by the suppliers, working to perfect them

so that they correspond to the needs of consumers that have been identified in the research phase. EM: Speaking of natural sustainability and health, what are your in-house rules? LM: Right from the very beginning Astra has adopted responsible and attentive conduct to guarantee a high level of human protection: the company is certified with the ISO 9001:2015 and ISO 22716:2007 standards. Each product is studied in its technical characteristics: challenge tests, microbiological tests, chemical tests for heavy metals and various laboratory tests to guarantee high performances and at the same time safe and ethical solutions.

INTERVIEW

To meet this dual need, the company is oriented towards choosing excellent ingredients, which have a lower release of heavy metals, in favour of a greater quality of the finished product. EM: Astra decided to take on an important corporate rebranding in 2017.

Why and what was the aim of this important action? LM: This operation has affected the company at all levels: new packaging, new channels, a new way of communicating the brand which comes from the concept BE YOU. An invitation to all women to feel free to play with their image and personality, exalting their beauty.

Alongside the exclusive range of products we have smart communication, confirming our presence on Facebook, Instagram, Pinterest and YouTube. We want to involve that section of younger consumers, constantly connected

online and passionate about virtual communities where every day they share experiences and advice. All this also has the purpose of consolidating and enhancing the domestic market, as well as expansion on the international one.

C.S.

LAUNCH

GENNY PLATINUM exalting a unique, courageous and contemporary femininity

The long-established ready-to-wear brand presents its latest exclusive creation

Genny, a historic pret-Ă -porter brand, represents the pride of Italian fashion which has conquered the world thanks to its codes of elegance, creativity and uniqueness, contributing the creating the fame of Italian ready-to-wear in the world in a modern and contemporary way. Its recent important commercial partnership with Eurocosmesi, a division of Coswell, marks the start of a new and profitable collaboration between two Italian companies which thanks

to their dynamism and creativity, have contributed to building up an idea of total authenticity of Italian products. Genny Platinum is the romantic story of the eternal translation of nature into light, of force into energy, beauty into transparency and simplicity into dynamism. The elements merge into a noble, mystical and sensual dimension, to exalt a unique, courageous and contemporary femininity. Genny Platinum is the absolute value of a neoclassic beauty as

an ideal of existence, identified in the grace, perfection and harmony of the proportions. Its top notes are sparkling and fruity: Cassis, Violet Leaves and Raspberry then open the way to the refined floral notes of Rose, Iris and Lily of the Valley in the heart of this exclusive composition. The delicious floral bouquet is enveloped in the notes of Amber and Sandalwood, exalting its sensuality. The bottle holding this masterpiece of refinement has a design as unique as the fragrance it contains. Sophisticated dazzle and transparency enchant the sight, whilst the olfactory notes of the fragrance form a vibrant embrace of grace and harmony. The outer packaging is sophisticated and refined, bearing the female symbol and the name in platinum letters against a white background. Genny Platinum has been composed by the nose Pierre Kurzenne and is available as an Eau de Parfum in the two sizes of 50 ml and 100 ml.

INTERVIEW

LAYERTUITIVE the Ritual of Layering Fragrance with Intuition

In its efforts to push the limits of its creativity, MANE Dubai has worked on a creative project exploring the practices of Layering among Emiratis. The project showcased at BeautyWorld Middle East 2017 was titled “Layertuitive”. The work was led by the Fragrance Development team in MANE Dubai, in collaboration with the two resident Perfumers, Arturetto Landi and Elisabeth Maier. “Layertuitive” is an exhibition that explores the modern ritual of layering scents by Emirati men and women. This is done by applying a variety of fragrances onto their skin and attire to create a personalized scent they can

call their own. The neologistic term Layertuitive is an adjective which was defined by the project’s creative team as “layering what one feels to be natural and true with conscious reasoning.” The ritual of layering scents is becoming a major trend among young Emiratis, who are passionate users of fragrances. It reflects the importance of scents in communicating their uniqueness and individuality. Layertuitive was created to reveal the innate olfactive wisdom of a connoisseur user and to illustrate the intuitive nature of a creative process that is shaping today’s scent market in the UAE and beyond.

Layertuitive focuses on the unique and personal olfactive world of a selected five Emiratis, including three women and two men. It comprises of 10 scents created exclusively for these individuals by Mane Dubai resident perfumers Arturetto Landi and Elisabeth Maier. The bespoke scents were created for each individual after conducting in-house visits and lengthy interviews. The perfumers were inspired by the personal collection of fragrances each individual owned and the layering recipes and rituals they followed. In addition to the 10 bespoke scents, the exhibition presented the 27 Layers used to

create them. The design of the space allowed the visitors to interact and connect each Scent to the layers constructing it. The installation of this exhibition was designed by the Emirati architectural rm LOCI architecture+design to reflect the concept of ‘Creating by Layering’. Contrasting the complex, rich and textured nature of the final creations, the exhibition design was minimal yet effective, using aluminum frames and acrylic material. The physical context of the exhibit captured the very nature of constructing with fragrances to build ephemeral olfactive realities.

YOUNG EMIRATIS LOVE CREATING FRAGRANCES OF THEIR OWN ARTURETTO LANDI Career or vocation? Arturetto Landi is really a chemist, drawn into the world of the art of perfume by chance. Traveling to England after graduation, all he wanted to do was to learn English as a prelude to a career at sea. That changed when he landed a casual job with a fragrance company. Landi’s perfumes are opulent, complex and composed as a grand opera for the nose. He thanks his father, a chef, for his love of the sensual. His childhood on the Italian Riviera has a great impact as well. Rather than drawing inspiration solely from the past, fragrance designer Landi is also very happy to do so from far-off places. He is especially fond of the scents of Arabia.He has made some legendary creations for Diesel, MCM, Torre of Tuscany, and Designer Shaik.

ELISABETH MAIER Elisabeth began her career in 1996 with Dragoco. She studied perfumery in Grasse, and was trained under Francoise Marin and Dominique Ropion. She has worked as a Senior Perfumer in her homeland, Brazil, for almost two decades before she moved to Dubai. Perfumista Elisabeth has many national successes in Fine Fragrance, Personal Care and Home Care. She was the key contributor to the development of Batucada by L’Artisan Parfumeur. She won the prestigious and highly coveted Brazilian award Premio Atualidade Cosmetica in 2015 for her creation Flor de Carambola by L’Occitane.

Export Magazine interviewed Arturetto Landi and Elisabeth Maier in order to explore their ideas and thoughts about the process of creating Layertuitive and its outcome EXPORT MAGAZINE: What was the most intriguing aspect of this project? ARTURETTO LANDI: It’s fascinating how far young Emiratis are willing to go to create unique fragrances of their own! Many use bases that they’ve bought from faraway places in India and East Asia. Other’s collect very niche fragrances during their travels across the world. Their unique ability to mix and create such a wide range of olfactive profiles reflects high sensitivity towards fragrances. It astonishes me greatly.

The time spent with the individual consumers we worked with was really enriching on the personal front. We visited local houses, ate local food, and had a wonderful exchange with these young Emiratis. ELISABETH MAIER: Every time I smelled a blend created by a consumer, I was always captivated by its quality. As a perfumer, we have the technical knowledge and nose to distinguish the quality of the ingredients used in a fragrance. To see this ability on the consumers’ side is unique to this region. I come from Brazil which is the biggest market for mass fine fragrances globally. Despite Brazilians love fragrances and use them frequently, I’ve never experienced this level of quality before. The generosity and hospitality extended to us during our work with the young Emiratis accentuated my love for this country.

EXPORT MAGAZINE: Tell us about the process you applied for Layertuitive. ARTURETTO LANDI: The project was very exciting because we started without any predetermined directions in mind towards the final outcome. The communication and sessions with consumers drove the project. We followed their inspirations and very individual specific preferences. The final fragrances created came as a surprise even to our team. At some moments in the process, our faith was tested. With deadlines approaching, we were experimenting within the consumers’ direction and guidance. Tens of trials and fragrances were evaluated in every session to arrive at the final outcome. I’m very content with all 10 fragrances created.

The 2 fragrances done for each of the five individuals really express their character and uniqueness. ELISABETH MAIER: In order to come up with the final 10 creations, we had to start by constructing 27 Layers derived from the personal fragrance collections of our consumers. The 27 layers were then used to create the 10 final fragrances. Indeed, the 27 Layers provide a wealth of olfactive possibilities for mixing, matching and creating many more unique fragrances. The final 10 creations are just a small example of what the creativity of our consumers can dream of. A lot more can be done with these basic building blocks. During the exhibition, it was a pleasure to watch our clients play and experiment with the Layers. It inspired us well beyond the event.

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EVENTS

With the local beauty industry eagerly awaiting the launch of Cosmoprof India Preview, the new event for the international beauty community, its exhibition spaces are already sold out. The show, scheduled on 10 & 11 September, 2018, at the Sahara Star Hotel in Mumbai, is the result of a collaboration between BolognaFiere and UBM India. Cosmoprof India further enriches the international exhibitions offer of the Cosmoprof Worldwide Bologna

Great expectations for the first edition of

COSMOPROF india

EXHIBITION SPACES AT THE LAUNCH EDITION OF COSMOPROF INDIA PREVIEW GET SOLD OUT ALREADY!

network, which in Asia, organises the immensely successful Cosmoprof and Cosmopack Asia show in Hong Kong, apart from signature shows in Bologna (Italy) and Las Vegas (US). Most of the exhibiting companies already support other Cosmoprof shows across the globe. They are now reposing faith in the Cosmoprof India Preview as a superior platform to take advantage of the business opportunities in the Indian beauty sector, as well as satisfy the needs of the rapidly developing domestic market. The expo hopes to infuse a new direction to the dynamic local market, which combines increasing disposable income of the consumers with a strong impulse to innovate and research. The Indian sub-continent is

keen to discover finished world-class beauty products that are now in demand among a broader base of consumers. Further, networking with leading international brands and suppliers providing new industrial, service and packaging solutions is sure to help enhance local production, introducing to India innovative technologies and superior quality standards that are a requirement at the international level. An expo of the stature of Cosmoprof will greatly facilitate the development of the domestic beauty ingredients and products manufacturing industry, which can then truly compete with the best, globally. The Cosmoprof India Preview in Mumbai will showcase all the sectors of the

cosmetic industry: make up, skincare, body care, hair care, perfumery & cosmetics, aesthetics & spa, nail, accessories, as well as furniture for hair and beauty salons, among others. To ensure the quality of the event, top-of-the-line seminars, workshops, research work and content are in the process of being planned, keeping in mind the needs of manufacturers, buyers, distributors and retailers. For this, Cosmoprof India is collaborating with reputed international brand partners. These include Beautystreams, a trends agency that provides consulting projects and development of market lines for the most important international brands; centdegrĂŠs, a design agency that boasts collaborations with the largest global corporations; Ecovia, a research organization, offering consultancy and analysis services, with a special focus on the green market and ethical industry; and Euromonitor, one of the most referenced market research company in the world, among others.

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COMPANY

DIVAGE conquering the world with Italian quality The Italian make-up brand has an on-going plan of expansion for foreign development

GalĂŠries Lafayette - Istanbul - DIVAGE

The strategy guiding the Divage make-up brand is developing today on two parallel lines: the increasingly stronger penetration of the Italian market, which definitely continues to be a priority, alongside a highly competitive development plan for foreign markets, which aims at extending the distribution network to about twenty countries for an increasingly systematic coverage of the different continents. The strength of the brand definitely lies in the certified made in Italy quality of most of the products, in the extensive range which can boast of more than 350 references at worldwide level and a constant investment in research and development to offer important new products every year, in line with the most up to date trends.

All this is accompanied by the ability to identify the specific requirements of each new market that is approached, each time building up the catalogue of the most performing products to reach the heart of the local consumers. Creating loyalty is the main objective of the company, which can boast of a very high percentage of repurchase of the same reference. Saudi Arabia, France, Italy, Portugal, Turkey and Turkish Cyprus are consolidated businesses, where the brand has had a continuous presence for several years. The United Arab Emirates, Mexico, Spain, England, Hungary and Cuba are started up in the first half of 2018, while negotiations are already on-going concerning Serbia, China, Korea, Japan, Poland, Slovakia, Nigeria and Vietnam. This mapping is definitely full of opportunities and challenges, which presents very different targets, to which Divage responds promising a globalized and, at the same time, very well verticalized customer experience. The continuous screening work to identify the most promising and receptive markets to introduce

the brand continues to fuel the international business plan, thanks also to our presence at the most important trade shows. The communication follows this commercial imprinting, working of global instruments that can easily cross borders: the Global Page has recently been launched on Facebook, which encloses in a single container all the brandâ&#x20AC;&#x2122;s local pages, providing a shared guideline and launching a strong message of unity and participation in the group. On the other hand, to integrate the accessibility of the points of sale, and compensate for the fact of not having a widespread presence, an important investment has been made to open e-commerce, designed to fit perfectly into the commercial strategy and support the existing distribution network.

Noor Alshata Showroom -

Jeddah - DIVAGE

COMPANY

New Divage products for Eyebrows and the Face Divage, which has always been at the side of women as a beauty consultant, can boast of a rich range which covers all the worlds of make-up: eyes, eyebrows, nails, lips, face, fragrances and accessories. From the most innovative and avant-garde make-up for a look for special occasions, to the classic lines for a simple and everyday make-up. In particular, the styling of the eyebrows and the world of Primers featured largely between the end of 29017 and early 2018, thanks to a series of important launches which have enriched and completed the offer with products with a technical soul and a fashion style. The eyebrows, always very well groomed and to the fore, represent an important focus of the brand, which presents a series of products which are truly unbeatable from the practical and quality points of view, including two new entries not to be missed: The Brow Fix pencil fixes them, for an impeccable final look. Its texture with transparent waxes makes it easy to use even for the least expert. It also fixes the colour of the pencil for a long-lasting effect. The Pastel Eyebrow Pencil, with a compact texture and bold stroke, outlines them with precision.

The Eyebrow Styling Kit is an indispensable powder compact for brows that are always well groomed and defined with a natural and matte colour. Brow Sculptor, the important new product has just arrived and is already a leader! The mascara for brows designed to colour and outline them all day long, with a final ultra-natural effect.

Eyebrow Fixer Waterproof, another new super volume fixer. The fast-drying gel texture and the practical and high-precision brush allow combing, thickening and fixing the brows for a natural and long-wearing effect in a single gesture.

Il Lip Primer, designed to reduce to a minimum the smudging of lipsticks and glosses, it creates a film between the lips and the product, helping its staying power and for a smooth and soft finish.

The Face Primer, made up of hyaluronic acid, moisturizes and at the same time smoothes the skin, for natural and radiant make-up. Face Matt Primer, the most recent, which completes the face offer for a matte finish. This new professional face primer creates the perfect base to apply foundation, blush or powder. The secret to perfect and long lasting make up.

The family of Primers meets all requirements, with specific products for the eyes, face and lips. Their innovative and original formula means that make-up can resist humidity and sudden changes of temperature, as well as last all day long. They make the final make-up ultra-natural without making it look heavy: The Eye Primer allows applying eye shadow evenly and makes it easy to fix it all over the eyelid, so it becomes ultra-pigmented.

MEET US AT: BEAUTY WORLD MIDDLE EAST 8TH-10TH MAY - DUBAI

THE COMPLETE FACE AND BODY ANTI-POLLUTION RANGE WITH ZEOLITE* BY GUUDCURE THE POWER OF NATURE AGAINST POLLUTION

*Zeolite is a volcanic origin mineral, that protects the skin from polluting agents, deeply purifying it from fine dust, preventing polluting particles from accumulating in pores and removing impurities from the skin.

Discover the complete range on guudcure.com

EVENTS

Launched in 2012, the event has been growing as a must-attend show for everyone in cosmetics industry. As on previous years, Cosme Tokyo was held conjointly with Cosme Tech, the trade show dedicated to the cosmetics industry supply chain. New in 2018, the two shows were held together with Inner Beauty Tokyo 2018, an event focused on beauty and health foods, and the first edition of Health & Beauty Goods Expo, which focused on beauty care goods. This grand debut was a new trend-setting venue in Japan and Asia and added a new value to its existing beauty exhibitions. Moreover, Cosme Tokyo 2018 had new co-held shows such as Lifestyle Expo Tokyo, Japan’s leading Trade Fair for gifts, home and interior products, where lifestyle goods are showcased and Sales Promotion World focusing on various marketing solutions.

Cosme Tokyo Is Now The Gateway To The Japanese Cosmetics Market The show was a huge success for both exhibitors and visitors with 709 exhibitors from 30 countries/regions and 22,114 visitors. In response to the market growth, the Show Management welcomed more international exhibitors with great support for new comers to the Japanese Market. In fact, one of the most outstanding features in 2018 was new participants from well-known European companies and large number of Korean exhibitors. For instance, L’ERBOLARIO from Italy and NATURA SIBERICA from Estonia brought various kinds of products, very much attractive for Japanese buyers.

Cosme Tokyo closed on 2018 a high note

From Korea, products with brand new technologies also drew attention and aroused interest from many visitors. The exhibiting floor was filled up with business talks in various languages. Exhibitors, especially from Japan, were very impressed and excited about new business opportunities to go global.

Successful Program Of Business Meetings Brought Great Satisfaction Among Operators To make the show more fruitful, a new matchmaking program between international exhibitors took place, and totally 567 business meetings

were conducted. Influencers and micro-influencers were invited to the show and toured around and reported in their SNS. There was also a special seminar called “#BeautyBuzzTalk” with the theme “Why Beauty Influencers Popular?”. The seminar expressed how SNS promotions are getting more important in cosmetics. Undoubtedly exhibitors were very much satisfied with the show in 2018, as reflected in the number of bookings for next show. Most of the exhibit space for COSME TOKYO & COSME Tech 2019 was booked by the end of the show. And thus, early booking is highly recommended for next edition of Cosme Tokyo that will be held 30th January – 1st February, 2019 at Makuhari Messe.

INTERVIEW

MI-RE

when French savoir-faire meets Korean know-how Interview with Elizabeth Armenta-Tremosa and Miseong Kim, co-founders of MI-RE «cure make-up»

EXPORT MAGAZINE: We are delighted to meet you here in Milan, at the launch for the press organized by your distributor for Italia Luxury Lab. Can you tell us about your adventure, two women, one from France and the other from Korea who unite their creativity and professional skills to create a Hybrid make-up brand unique on the market. ELIZABETH ARMENTA-TREMOSA: We met in 2014 at the professional show, Cosmeeting, in Paris. I had a consulting agency in the cosmetic sector and Miseong told me about her project for make-up and showed me a prototype; I also had lots of ideas and so we decided straight away to become partners and embark on a common journey. Although we are of different ages, cultures and experiences, we share same values and dreams, moreover we immediately liked each other from the start.

MISEONG KIM: When I met Elizabeth, I had just quit my company where I worked for 5 years. My experience in France fascinated and inspired me a lot. I have never imagined that I could meet someone with whom I could fully trust to start this new adventure after 2 hours of meeting! Thanks to our activity, I travel regularly between France and Korea and this allows me to have a multiple vision of evolutions in the world of cosmetics. EM: What does your brand bring that is new, with respect to what already exists? MK: When we created our own brand, in Korea there were already many ‘cushion’ products so the novelty was not to present a similar product; what we wanted to do was develop a truly unique formula with an exceptional texture, putting together all the advantages of BB creams, foundations etc. adding important skincare functions.

We tested many products by competition, we had our first attempts tested by Korean and European consumers and we put a great deal of time into obtaining an ideal formula. ET: We presented our products to distributors from different countries at the Cannes show from 2014 onwards. The reaction was immediately positive, because we have succeeded in bringing the savoir-faire of Korea to the West, with an adaptation to the different markets.

EM: What is the concept of the brand and its strong points? ET: We have created a product which is treatment and make-up at the same time. It is a highly performing and smart product for a very demanding woman, which can be kept in a small bag. I give my example of a very practical woman who does not like to carry out an enormous cosmetic bag with her. I think that many women think like me: it is enough to have a single multi-purpose product that can leave the skin beautiful and radiant all day long! We called our concept «Cure Make-up»

INTERVIEW

BROW PLUME PERFECTION

The keys of the product are that it brings the savoir-faire of Korean techniques together with a very chic and elegant European vision. MI-RE has astonishing, hybrid textures, you start from a fluid base which becomes like a powder on contact with the skin, very pleasant to the touch. MK: I feel that I can say that our products sell on their own; when someone tries them for the first time, they can’t leave them. We have created a stand that communicates a lot with the consumer, illustrating the main features of our make-up-treatment. Besides the fact that our products meet 4 assets such as made in Korea, hybrid brand, high technology and beauty trends was the key of our success. EM: You have a very highly developed colour range… ET: Yes, it can satisfy all skin types: Caucasian, Asian and black. We are working with an excellent make-up artist named Isabelle Theviot who helps us a lot to select adapted shades to all kind of skin colours.

EM: What are your future objectives? MK: To continue making unique products, complementary to our existing ranges, with high concentrations of active ingredients and pigments to meet the face’s needs. After having launched the foundation and the contouring blush, we have just launched a new brow product: ‘Brow Plume Perfection’, in three colours. Once again it is make-up and treatment, because it also reinforces the hairs of the brow and stimulates their growth thanks to powerful active ingredients combined with a new gesture of beauty.

This is a gem of technology combining the rituals of Korean cosmetics with French sophistication and savoir-faire. Brow Plume Perfection is the perfect product to achieve perfect brows, such an important feature of the face. It is a 2-in-1 product with multiple functions, it has a felt tip at one end and a mascara with a curved brush at the other which adapts to every shape of brow. The make-up technology is unique: Perfect Brow definition combined with complete treatment. The special ingredient DHA provides a natural tattoo effect thanks to its self-tanning function. The result is long-lasting (3-5 days) and waterproof. The restructuring and protective treatment, thanks to Black food complex-17 and Cera complex (honey + ceramide 3), reinforces and stimulates growth of the hair and prevents hair loss at the same time. The product has a dual fixing and protective action, colouring naturally and fixing and thickening to add depth and volume, thanks to pigments diluted in an aqueous solution for a semi-transparent finish. The colour is even, with a natural appearance and modulable intensity.

EM: How are you developing internationally? ET: We are developing fairly well, considering that we are still a young company. Our distributors, at present in 16 countries, are very attentive and qualitative, perfect partners for a company like ours based on work of quality and dedication.

C.S.

COMPANY

Herbal Essentials

Optimising skin health using active plant botanicals in combination with pure Himalayan Spring Water, with formulations that respect the learnings of ancient beauty wisdom

One of the top skincare brands to come out of Dubai, Herbal Essentials are the pioneers of Himalayan prestige skincare. The fresh-faced beauty and lifestyle brand seeks to optimise skin health with the power of native Himalayan ingredients. Their formulations harness science to amplify the potency of their skincare products, with all products testing over a 90% degree of naturality. Herbal Essentials’ founder, Aly Rahimtoola, was born in Pakistan, educated in the UK and US and has lived in Dubai for over two decades. A global citizen who has been lucky enough to travel the world, Aly loves to explore so he can learn from other cultures and the past as he believes that nowadays lessons from the past are easily forgotten. Though he left Pakistan at a young age, Aly’s roots have always remained in his home region, and it was during

trip back to the northern foothills of the Himalayas that he discovered the power of pure Himalayan Spring Water. Sourced directly from the foothills of the Himalayas, the water has been filtered for over 20 years through natural stones and soil allowing it to absorb the optimum concentration of rich minerals. These minerals are well known for their cleansing, soothing, hydrating, protective and youth enhancing benefits to the skin. Appreciating that ancient beauty wisdom and naturally inspired ingredients also need to be harnessed with modern formulation techniques, Aly has worked with award winning formulators in France to innovate and create what they have today – what he calls “Beauty Rediscovered” or Herbal Essentials. Continued innovation is in the pipeline using more secrets from the past which he said will form a roadmap in NPD.

Herbal Essentials has a total beauty regime covered with its essential range of ‘clean’ skincare products for all skin types with proven efficacy. One of the key values that Aly wants the brand to adhere to is affordability which is why he has kept the retail prices at an affordable level as he is very aware that most consumers have budget constraints. “I wanted to deliver high quality skin care products that are natural, that actually work and that don’t cost a fortune”, he said in our interview. “Take for example our Illuminating Mask with Papain and Honey, in third party tests in France, 90% of consumers said they would purchase the product over their existing mask.” He believes that after a successful launch in the competitive UAE cosmetics market that the brand is now ready its debut in multiple regions with the right partners.

Email: info@harmony.ae for more information.

REPORT

VALERIE KAMINOV – BIOGRAPHY Having spent over twenty years working with a vast array of luxury, premium and niche beauty brands and fragrances, Valerie has extensive knowledge and practical experience of their supply, distribution and retail, pertinent commercial practices and consumer habits on a global and local basis. Her expertise has been highly valued by multi-national organizations, SMEs, start-ups, privately owned companies and financial investors. Certified in Corporate Governance from INSEAD Business School, Valerie has the remarkable ability to successfully set the company’s strategic direction, often across diverse product markets and geographies, and monitor the firm’s risk profile. As a qualified Non-Executive Director who was awarded the prestigious Financial Times Post-Graduate Diploma, Valerie Kaminov is highly trained in corporate governance and is an experienced NED and Director enabling her to have an holistic understanding of boards. She advises both as a consultant and an NED.  Valerie’s experience earned her a reputation with major players in the industry who hired her to establish them globally. Her expertise in brand evaluation, acquisition due diligence, risk assessment and commercial growth has been highly valued by Private Equity Funds, multi-national organizations and financial investors. She is also dedicated to passing her knowledge along through a range of conferences and events. Valerie has been a guest speaker at the non-profit organization CEW’ Mentoring Services where leading executives offer insights into beauty industry issues and inspiration for professional growth.  As the International Manufacturers & Distributors Forum (IMF) Master of Ceremony, Valerie organizes one of its kind conference in Europe, key global gathering for manufacturers, brand owners and distributors to come together and discuss the challenges facing the industry and their businesses by giving the attendees unlimited networking opportunities.

History Best British Department Stores Choosing the right distribution channel is a critical decision for your business. Where you choose to be retailed determines whether or not you will be successful, how your products will be handled and the speed at which they will be delivered. In order to choose the best distribution channels, you must take into account several factors such as the type of product you are selling and the market you’re catering to. Many businesses fail to realize that the distribution channel they choose is pivotal to their success and erroneously believe that their distribution plan is not important. The most important thing your business can do is to carefully consider all the options and not just select a direction because it’s the industry standard or most convenient avenue for your business. If you question the reason behind your decision at the onset, you may discover an overlooked advantage or drawback. Department Stores have changed the way consumers shop and have shaped global culture. Selling to Department Stores is something that many businesses strive for but it can be a though battle, especially when it comes to cosmetics, skincare and perfumes. At a first glance, it might seem scary but believe me when I say that Department Stores present great opportunities that one can simply not ignore. At IL Brand Consultancy we know that choosing the right distribution channel can be a tough decision, especially if you are navigating in unknown waters. We work with our clients so that we can provide them with clarity backed

up with years of experience, expertise and knowledge. With many years of experience under our belt, we will put together a selection of options that we believe will help you and your business expand as smoothly as possible. From Harrods to Liberty, Selfridges to Harvey Nichol’s, Department Stores are a London specialty. While there are rival contenders, the first Department Store is said to have open its doors in Pall Mall in 1796. Harding, Howell & Co. was focused on the needs and desires of fashionable women. The latter were free to browse and shop, safely and decorously, away from home and from the company of men. Such way of shopping transformed life in London. Today, Department Stores offer convenient one-stop shop with a wide range of luxury and niche brands under one single roof. They even offer customers the chance to unwind with a luxurious spa or beauty treatment. Here is a list of our favorite Department Stores to be referenced at in London. • Harrods Often referred to as the most famous store in the world, Harrods was originally opened in 1834 as a high-end grocery by Charles Henry Harrod and was relocated to the emblematic Knightsbridge in 1849. In 1883, the store was destroyed in a catastrophic fire but Harrods resilience and determination to exceed customers’ expectations and deliver all Christmas gifts on time became embedded into

REPORT

Harrods’ DNA. Every year, more than 65 million customers visit the Department Store, including some of the highest net-worth individuals in the world, drawn to Harrods because of the outstanding customer service. For more than 160 years, Harrods has been a luxury-shopping destination for exclusive collections and excellent service. The Department Store offers seven floors, 27 restaurants and more than 300 departments dedicated to the finest products in food, fashion, beauty and technology. At Harrods, there is something for everyone. The Beauty Hall spans over 3,000 m² and is home to more than 200 brands, ranging from the most affordable right up to the most prestigious and exclusive brands around. Harrods plans to undergo a large-scale expansion with the cosmetics offering doubling from space across one to two floors. The Hall features top luxury brands including Chanel, Dior, Clinique, Estée Lauder, Giorgio Armani, Guerlain and prestigious skincare specialists like Crème de la Mer and La Prairie. It also offers make-up and cosmetics from top-name brands such as Shu Uemura and Huda Beauty. Not to mention a large selection of niche fragrances from designers like Atelier Cologne, Annick Goutal, L’Artisan Parfumeur and The Merchant of Venice.

Harrods Beauty Hall is home to more than 200 brands ranging from the most affordable right up to the most prestigious and rare ones on the market

Harrods Urban Retreat, a beauty haven like no other, is situated on the 5th floor of the Department Store where industry experts offer a full range of luxury services from Hair Salon to a Make-Up Salon, from a Nail Loft to Beauty Treatment Rooms. Since Christmas 2017, Harrod’s even offers a beauty advent calendar housing both cult classics (e.g. Nars, Kiehl’s, Kure Bazaar) and newbies (e.g. Huda Beauty).

Today, Harvey Nichols operates seven stores in the UK including five department stores, two small-format boutiques, and a beauty concept store. Beauty Bazaar, Harvey Nichols Liverpool is a unique beauty concept store, housed over three floors within Liverpool ONE.

Harvey Nichols Beauty Bazaar is a must-see if you’re ever visiting Liverpool At the Urban Retreat the most demanding customers can indulge in a variety of luxury services from getting a new haircut to getting the perfect manicure.

• Harvey Nichols Harvey Nichols was born in 1831 when Benjamin Harvey opened a linen shop in a terraced house on the corner of Knightsbridge and Sloane Street in London. The following years, the shop would expand into successive properties. Where does the name Nichols come from you might ask? In 1841, Benjamin employed James Nichols from Oxfordshire. Four years later, Nichols was promoted to management and then married Harvey’s niece, Anne Beale with whom he had a son. By the 1980s, Harvey Nichols had made a name for itself for taking risks with new designers, and encouraging them to create mixed collections rather than focusing on a single department.

The Ground Floor of Harvey Nichols Knightsbridge is a premium beauty destination that offers the very best in brands, services and exclusive, daily beauty events. An independent Beauty Concierge is there to point clients in the right direction and help them find the perfect brands. Extended opening hours and Express Service ease the customer’s life.

Harvey Nichols Beauty Lounge is a an exclusive beauty destination located in Central London where clients can find the best brands and services

REPORT

• Fortnum & Mason Fortnum Mason, unique and iconic London landmark was founded in 1707 when Hugh Mason, who had a small shop in St James’s Market rented out a spare room in his house to William Fortnum, a footman in Queen Anne’s household. The Royal Family’s insistence on having new candles every night left the budding entrepreneur enough wax for a sideline that gave him enough money to start what was to become Fortnum & Mason. Today, the store is renowned as a purveyor of fine foods, hampers, teas and wine. But don’t be fooled, even if food may be first at Fortnum’s, the store has other spectacular products to offer to the millions of visitors who venture inside each year. Today, Fortnum is often referred to as a “theatrical oasis in the middle of Mayfair”. A once used-candle seller founded one of the most successful and prestigious businesses in British history. The store now sells luxury goods of all description, from fine crystal and porcelain to the most luxurious and rare beauty brands. Over the centuries, this prestigious British store has kept up its reputation for superb quality and selection. The beauty department is a spectacular incarnation of a Georgian ladies’ salon – an oasis of calm that’s quite the antithesis of the usual hectic, buzzy beauty hall that customers can find in other Department Stores. The primary emphasis is on scent, with three fragrance rooms. The Heritage Hall is home to a floor-to-ceiling chandelier designed as a folly, within which stand the store’s perfume exclusives (e.g. Electimuss’ Elysium housed in an extraordinary made-to-order Celestial Cygnus egg sold at the breathtaking price of £55,000). The other rooms (Scent Room and Contemporary Gallery) house fragrances classics from luxury brands such as Chanel or Guerlain and the next generation of perfumers such as Bella Freud or 4160 Tuesday. Perfume expert Annette Nejad also hosts one-to-one consultations in The Scent Room to help customers find the perfect signature scent. The skin and cosmetics areas offer bestselling beauty products alongside eco-natural brands like Kure Bazaar. The ultra-luxurious Spa invites weary customers to relax and revitalise their tired minds and bodies.

more than twenty top-quality makeup and skincare brands to its stock. The department is easy to navigate and highly trained beauty experts are always on the lookout to help needy clients. Fortnum & Mason Beauty Hall is very girly and cosy. Women love it.

• Liberty Over 140 years ago, London’s most iconic store, “the chosen resort of the artistic shopper” according to Oscar Wilde, was born. Today, Liberty offers a unique shopping experience steeped in British heritage, from the famous mock Tudor exterior to the iconic Liberty fabric found inside. A wide range of niche and luxury products and services are available across the Department Store’s six floors, from fashion to beauty treatments, to a food hall and restaurant. The Department Store was born in 1875, when founder Arthur Lasenby Liberty laid plans for a London emporium laden with luxuries and fabrics from distant lands. His dream was to metaphorically dock a ship in the city streets. He borrowed £2000 from his future fatherin-law and took over half of the Regent Street building with only three dedicated staff. Determined to change the look of homeware and fashion, Arthur’s collection of ornaments, fabric and objets d’art proved irresistible to a society intoxicated by Japan and the East. Within only 18 months the loan was repaid, the second half of the Regent Street’s iconic building was bought and neighbouring properties were added to house the everincreasing demand for carpets and furniture. As customers weave through the building today they marvel at the historic details hidden amongst the beautiful wares (e.g. wood-panelling from the captain’s quarters, miniature glass paintings in the windows, carved wooden animals found around the store...). Liberty offers the world’s most luxurious, coveted and cult beauty buys one could wish for. Customers can choose from an extensive range of perfumes, life-changing skincare and holistic home fragrances with brands like Aesop, Byredo, and QMS Medicosmetics. Since 2011, the beauty department has doubled in size and added

• Selfridges In 1906, Harry Gordon Selfridge arrived in London from Chicago with a revolutionary understanding of publicity and retail. He had his heart set on opening his dream store where everyone would be welcome. One of the first shops in Britain to introduce window dressing as a way of enticing customers into the store, Selfridges redefined the way customers’ shops. Today, Selfridges is one of the best-known names on Oxford Street. Named three times Best Department Store in the World, Selfridges is renowned for its luxury brands and exclusive collections. The store offers six floors of heaven that span over 10 acres of shopping space where customers will live a shopping experience like no where else, an experience that promises to surprise, amaze and amuse. Selfridges has become an iconic London landmark for beauty shoppers with a Beauty Department spanning over 10,000 square feet, where product specialists can help anyone find that perfect perfume, skincare or makeup match. The types of retail channels you choose are essential and will define your brand. Where you are sold at will have a major impact on everything your business does and will set you apart from your competition. Approaching an independent retailer to stock your products is one thing, but household names such as Harrod’s, Harvey Nichols, Liberty, Fortnum & Mason or Selfridges can seem out of reach for many small brands. Where do you start? Who do you talk to? And above all, what do you say? Don’t be afraid to go after the big retailers early in the game. Especially if they have a supplier diversity program that you qualify for. Although a lot of variables come into play when it comes to a buyer making a decision about including your product in their assortment, at the end of the day, it really boils down to whether they like your product or not. If your brand is right for the store and you pitch it well, there’s no reason why you shouldn’t be successful and referenced there.

For more information on how IL Brand Consultancy can help you successfully sell to luxury Department Stores in the United Kingdom and in other countries, please contact us on info@ilbc.co.uk or visit our website at www.ilbc.co.uk

PREVIEW Organised-by Organiser Cosmoprof Asia Ltd

Sales Office Asia Pacific: UBM India Pvt. Ltd - Mumbai - India - cosmoprof-India@ubm.com ph. +91.22.6172.7510 - fax +91.22.6172.7273 Sales Office Europe, Africa, Middle East, The Americas: BolognaFiere S.p.a. - Bologna - Italy - international@bolognafiere.it for info: ph. +39.02.796.420 - fax +39.02.795.036 - international@cosmoprof.it Marketing and Promotion: BolognaFiere Cosmoprof S.p.a. - Milan - Italy - ph. +39.02.796.420 - fax +39.02.795.036 - info@cosmoprof.it

EVENTS

BeautyIstanbul IPEKYOLU Exhibitions with 20 years experience, is back to cosmetics and beauty industry trade with a new project: new date, new venue, a highly-experienced team

IPEKYOLU Exhibitions headquartered in Istanbul, has been in exhibition business almost since 20 years by organising exhibitions in Istanbul, Moscow, Almaty, Dubai, etc... and also has a proven record of success with its previous events. Ipekyolu started its activities back in 1999 by organising Turkish Pavilions to overseas beauty exhibitions. Dubai, Paris and several other destinations. Later 2005 launched and run 10 years a beauty show in Istanbul; in 2014 sold the event to a multinational exhibition company. During last 20 years Ipekyolu organised several other international events in different industries in Istanbul, Kazakhstan, Tajikistan. Due to success of its events and quality of services, Ipekyolu has been awarded as UFI (International Exhibition Organisers Union) member status since 2007. As a result of market needs, demand from cosmetics, beauty industry, after 3 years of repowering, refreshing and rejuveunating, IPEKYOLU recently launched Beauty Istanbul event with new brilliant ideas. BeautyIstanbul expect to host more than 400 exhibitors from 40 countries main parts of exhibitors being from Turkey, Europe, Asian countries. Personal care products, perfumery, hair products, spa & wellness products, make up, dermocosmetics, nail care, hair & beauty salon equipment and products, home care and cleaning/hygiene products will be showcased. An important focus of the exhibition will be for growing trends of Natural/Organic Cosmetics and Halal Cosmetics.

Beauty Istanbul will not only be a platform for finished products, but also will be a gathering place for retail chains source their own brands with concurrent event Private Label Istanbul. Additionally all the process of manufacturing cosmetics, beauty products, from ingredients, to packaging, machinery, labelling will be displayed at CosmakingIstanbul. BeautyIstanbul will be a 3 in 1 platform bringing together all segments of industry. More than 8000 professional trade visitors are expected from 100 countries being at least 35% international. BeautyIstanbul, in terms of buyers, is not only targeting traditional hub-regional markets but also far destinations: all CIS Ex Soviet Areas (in Kazakhstan, Tajikistan, Uzbekistan Ipekyolu has its own offices), Eastern Europe and Balkans, Middle East, Gulf & Arabic speaking countries, North Africa and Magrheb, and new undiscovered markets of all African continent covering about 50 countries, including Central – Latin America and Carribbean countries, and South & South East Asia. BeautyIstanbul team recently had a roadshow trip to Panama, Ecuador, Costa Rica and Mexico to promote the event. To assure this targets, BeautyIstanbul’s multilingual big team started its activities for the event, almost 2 years ahead, all over the world, making roadshows, direct face to face contacts and visits, using conventional and online as well as social media.

In addition to organiser-IPEKYOLU Exhibitions own efforts, the magic city Istanbul itself with its business, history, nature, culture, leisure contribues convincing buyers to come to Istanbul and event. Turkish Airlines with its transit hub Istanbul, being the number 1 airlines flying much more destinations throuhghout the world makes it easy for both exhibitors and visitors. BeautyIstanbul is investing for international hosted buyer program to make sure the success and quality of international buyers at the first edition and targeting to host 1.000 international buyers from all around the world. New date: BeautyIstanbul’s October 2-34 dates have been specially chosen to meet the expectations of both manufacturers and buyers.

New venue: Istanbul Congress Center is at the heart of city, just less than 10 minutes walking distance from main Taksim Square and close distance to all attractions in Istanbul, like Bosphorus, Istiklal Street-Taksim, Old City – Sultanahmet – Grand Bazar Area, Nisantası shopping district and several other shopping malls.

See you at BeautyIstanbul, October 2-3-4, 2019 www.beautyistanbul.com.tr - T. +90-212.222.90.60

COMPANY

MASCARA PLUS COSMETICS

innovation and success!

Mascara Plus Cosmetics was founded in 2002, the result of a brilliant entrepreneurial idea of David Chant, an insightful cosmetic formulator who after having matured long experience in the laboratories of cosmetic companies of the calibre of Estée Lauder and L’Oreal, decided to put himself on the line and try and change the rules of the world of mascaras. Fifteen years after its foundation, Mascara Plus Cosmetics today represents a landmark in the Italian cosmetics third-party manufacturing sector, capable of providing its clients with all-round services, from the initial marketing idea through the product development up to its manufacturing and launch on the market. Reliability, flexibility and proactivity in the search for solutions customized to the client’s needs, extremely competitive time-to-market in project development and product innovation: these are

the cornerstones of Mascara Plus Cosmetics, which have been developed year after year thanks to the strategic relations built up in time with the main partners in the supply chain (from raw materials to packaging) and thanks to the organization of an efficient internal structure and a work team that always puts the client at the centre of attention. Initially founded as a manufacturer of mascara, in recent years the company has started to establish itself on the market also for its offer in make-up, with particular attention to face and lip products, thanks to a dedicated R & D department specialized in emulsions and anhydrous formulations. The major point of distinction and strength of the company is the study, the development and the in-house production of the mascara fibre brushes with a high content of innovation. The real added value of a mascara, and the guarantee of its success,

is represented by the perfect synergy between formula and applicator; the total control and the possibility of ad hoc customizations of both elements allow Mascara Plus Cosmetics to offer a unique and exclusive product with very high performances. The marketing team, assisted by an external agency specialized in design and innovation, constantly monitors the market trends, in terms of consumers’ habits and lifestyle and products’ launches, while the R & D team overlooks the market of raw materials, always in search of innovative ingredients. From the perfect synergy and collaboration of the two teams, new concepts and ideas come to light day after day: these lead then to the development of products which are truly innovative and distinctive in terms of performance, method of application and/or formulation technology. In 2017 alone, the company created 23 new formulas of mascaras, 50 new make-up formulas and 25 new brushes. ISO 9001-2015 and ISO 22716 certifications represent the standards around which the company has structured its production and organizational processes, to be able to guarantee the creation of a product with the highest level of quality, in line with the main cosmetic regulations in force in the world today.

Over the past three years, the company has tripled its turnover, reaching the threshold of € 19 million at the end of 2017. Growth has been supported by an enlargement of the production area (now occupying 4,500 square metres), purchase of new machinery (in bulk production and filling) and increase in the workforce (130 employees today). Italian in its DNA and international by vocation, Mascara Plus Cosmetics, based in the Italian Cosmetic Valley (with its headquarters in Inzago, Milan) and therefore guaranteeing it is 100% Made-in-Italy, achieves over 90% of its turnover abroad, with customers in 40 countries and a strong presence in particular on the American and European markets. Today, increasingly frequently, the know-how and expertise of Mascara Plus Cosmetics are concealed behind some of the best known international make-up brands and the company is today a consolidated partner of some of the leading players in the cosmetic sector, both brand owners and retailers, in the different distribution channels, from selective perfumery to supermarkets, from the pharmacy channel to e-commerce platforms. Make it Up with us!

EVENTS

MakeUp in... a steady growth of MakeUp in NewYork

On next 12th and 13th of September the annual gathering of most of the main players in the Formula, Accessories, Ingredients and Packaging will kick-off at Center 415. As per the other MakeUp in… shows, this trade-show will offer many ways to understand and have a global idea of how the make-up industry grows in the United States. Through a thoroughly prepared conference planning, updates on the state of the global and American make-up market, digital evolution in this sector and many other subjects, visitors will have the occasion

to learn more about this market. Over the 7 last editions, this trade-show has had a steady growth, attracting more and more actors from the make-up industry, thus making of this 8th edition the promise of giving an even more complete view over the make-up industry. As part of the market’s growing process, you will have the chance to discover many “Indie” brands, innovative and young brands that are contributing to the dynamism of the make-up industry. Do not miss the opportunity to join this event! As

an exhibitor, grasp the opportunity of showcasing your products at this global gathering, meet new prospects and take active part in the market. Bear in mind that this trade-show is the perfect place for Selective brands to source new products! As a visitor, come and meet professionals of the four sectors constituting the make-up industry, to create business relationships and partnerships! Our team is dedicated to answering to all your questions, should you have any, and organise together your coming to MakeUp in NewYork 2018!

Center 415

12 & 13 September

2 0 1 8

9 am - 5 pm

makeup-in.com

HALL 5-8

20-22 SEPTEMBER 2018

• 2000+ International products

customized for Asian consumers • Leading premier event in ASEAN serving Manufacturers & Distributors Educational Program on marketing strategy & production technology • Special Privileges: √ exhibitor information preview √ one on one meeting √ free sample of show catalogue √ free hotel accommodation

2 SHOWS, 1 VENUE SAME DATE, SAME LOCATION!

ORGANIZED BY

SUPPORTED BY

China Chengdu Beauty Expo

China Beauty Expo

Chengdu 2018.04.19-21

Shanghai 2018.05.22-24

RECOGNIZED BY

Mekong Beauty Show Ho Chi Minh City 2018.06.14-16

EVENTS

In May, China Beauty Expo (CBE) will continue its traditional of “sharing innovation and fashion from around the globe”. CBE is again pioneering new breakthroughs for the beauty industry. CBE 2018 will feature Japan as the Country of Honor. It will showcase the latest Japanese and Korean products in Hall N5’s International Fashion Hall, and Hall N4 will debut as Premium Packaging and Colors Hall. Beauty avenue is coming to Shanghai in May. N4-Premium Packaging and Colors Hall Bright colors are natural choices to promote make-up. Four pictures and their dynamic colors also tell the story of Hall N4 – “Premium Packaging and Colors Hall” at China Beauty Expo 2018.

The Hall N4, “Premium Packaging and Make-up Industry”, design reflects the design trends that it brings to life inside. The hall brings together inspiration for new product designs from Shanghai 8am Brand Design Co. Ltd and dozens of leading international artists.

China Beauty expo New Breakthroughs for Beauty Industry in Shanghai in May, 2018

China Beauty Expo’s Premium Packaging and Make-up Hall N4 covers six major industry elements including make-up, design, international scope, high-end positioning, future factory, and creativity. In 2018, China Beauty Expo’s Hall N4 will draw top packaging and R&D providers from countries and regions that include China, Taiwan, the Netherlands, Italy, Germany, Japan, France, and South Korea.

Picture #3 shows the prime location of Hall N4 – next the Opening Ceremony’s East Hall and next to the International Fashion Hall N5.

The hall connects make-up supply giants such as Intercos and Cosmax with visitors seeking the latest Japanese and Korean products. Hall N4 attracted a large number of professional buyers in 2017 and is expected to exceed this number in 2018.

Beyond product displays form leading suppliers, Hall N4 offers a range of surprises, including the “Smart Factory”. This exhibit, created by China Beauty Expo in cooperation with Prime Business Consulting, introduces advanced cutting-edge cosmetics equipment from more than 10 countries and

EVENTS

regions, including the Netherlands, Italy, Switzerland, and Germany. China Beauty Expo will also work with the Makeup Association to present their latest research on design, development, formulation, color, material, and processing technology. N5-Fashion District As an in-depth interpretation of Fashion Beauty, N5 will showcase Japan Country of Honor, colors and perfume sections. Japan Country of Honor Baidu Search Index shows that Chinese consumers' purchase intentions towards Japanese cosmetics and skin care products have steadily risen since 2013. China Beauty Expo 2018 will have Japan as Country of Honor. Japanese Pavilion with SHISEIDO, KAO, KOSÉ, FREEPLUS, KATE TOKYO, @COSME will exhibit in N5 District which will be the rendezvous the fashion cosmetics buyers who have interested in Japanese products must go.

Colors & Perfume Each exhibiting brand will reflect their own unique personality and understanding of make-up so that the visitors can explore the world of colors in N5! You can find well-known cosmetic brands from all over the world, such as MAYBELLINE, MAX FACTOR, RED EARTH, CANMAKE, TONYMOLY, MEMEBOX, CITY COLOR, MAKEOVER. And the high-end experience area will let you feel the charm of make-up. The perfume section will be designed as a district with a garden, where you will find the high-end perfume brands including MUSEE INTERNATIONAL DE LA PARFUMERIE DE GRASSE, COTY, FIRMENICH, SCENT LIBRARY in a fashion and adorable way.

Beauty Avenue CBE’s Beauty Avenue is crafted by CBE and Centdegrés, a leading French design firm. It features CBE’s red as its dominant color and uses modern fashion designs to present dynamic display spaces. Inside, visitors feel the excitement of a fashion show.

90% of the Beauty Avenue booths have already been booked by leading brands including OSM, MINGCHEN, ELLE, GADETIN, SAVOL, ZHONGSHAN JIALI, CHUNYUAN, HAPPINESS, HANAMINO, GEONLY, BEAUTY SECRET, YIDAI, BIOTRULY, PUCUI, BASE CLEAN, BIHUIMEI, LEUSE, and TENDRIL INQUIRY.

Don’t miss China Beauty Expo 2018 at the Shanghai New International Expo Centre from May 22 to 24, 2018. Get more information please go to CBE homepage: https://www.chinabeautyexpo.com/en/homepage.html

EVENTS ARTISTIC PERFUMERY

For its tenth edition, Esxence the Scent of Excellence recorded an increase of over 10% in the turnout of buyers, sector operators, international press and visitors from 70 countries. The event, held from 5th to 8th April at The Mall in Milan, featured many fragrance excellences created by some of the biggest brands and the best noses and researchers in the business. Together with retailers, buyers, professionals and enthusiasts that make up the refined, authentic, olfactory culture, they contribute to the growth of an important part of the alcohol-based perfumery market, which has high potential for growth and is currently enjoying a rapid and constant worldwide expansion.

The world of artistic perfumery celebrated its creations in Milan from 5th to 8th April

ESXENCE the 10th edition records an

increase in turnout of over 10%

Esxence’s mission is to continue to propose increasingly fascinating and innovative new objectives and challenges. Two hundred and twenty brands were present at the event, an increase of 3.6% compared to 2017,

divided into 81 main brands 108 spotlight brands and 31 cosmetic brands – an increase of over 60% compared to 2017 – for the fourth edition of Esxkin, The Excellence of Beauty, the exclusive exhibition area

Silvio Levi and Maurizio Cavezzali

dedicated to niche skincare. The brands exhibiting for the first time numbered 63. Exhibitors came from 20 different countries (Italy, Saudi Arabia, Australia, Belgium, Denmark, United Arab Emirates, France, Germany, Japan, Ireland, Holland, the principality of Monaco, Qatar, the United Kingdom, the Czech Republic, Spain, the USA, Sweden, Switzerland and Turkey). A total of 65% of the exhibitors were from outside Italy and visitors (10% more than last year) came from 70 different countries. Designer, niche or artistic perfumery represents a market – in rapid and constant expansion – that is still wide open and ripe for exploration. While the artistic perfume market in Italy is well established, there are still

ARTISTIC PERFUMERY EVENTS

many â&#x20AC;&#x153;virginâ&#x20AC;? countries that have yet to see this segment of the alcoholbased perfume market flourish. In 2017, sales in Russia surpassed those in France and made Russia, which is also very receptive to niche perfume, the third most important fragrance market in the world. In 2010 the United Arab Emirates is foreseen to become the number one country for per capital consumption of beauty products, while Iran will hold the number two position in the Middle East for the consumption of cosmetics and perfumes, behind firstplace Saudi Arabia with its estimated market value at almost 2.5 billion euro. All this cannot but affect the artistic perfume industry, which has its sights set on these new markets. Both professionals and enthusiastic members of the public attended the 18 conferences and meetings of the events calendar, including a round table devoted to exhibitors and operators, which examined the accomplishments of these first 10 years and the objectives for the future, and two talks on distribution and business opportunities for artistic perfumery in the Far East. The Milan venue was also where the finalists of the 5th edition of the Art and Olfaction Awards were announced, with the winners to be announced on 21st April at an awards ceremony in London.

launch ARTISTIC PERFUMERY

HAYARI PARFUMS collection origine A new collection of fragrances from one of the best-loved names of Parisian fashion, known for his unique creations After the Floral Collection, the Rose Collection, the Menâ&#x20AC;&#x2122;s Collection, Nabil Hayari presents his latest fragrance creations, Collection Origine, inspired by the relationship between man and nature. For this new range, Nabil Hayari and his partner Hugues Alard invite perceiving new perspectives about the world around us while proposing a different view and to be more aware of both the inside as well as the outside of ourselves. Remaining true to the spirit of the last Haute Couture fashion show in Paris that paid homage to the graceful beauty of French gardens, Hayari Paris has decided to highlight a wilder version of our world and awaken our subtle senses. Nabil and Hugues drew inspiration from hat they have seen and from the people they have met. An aspiration to showcase our origin in its purest form and its quintessence, by choosing predators and the fascination we have for them while preserving a mystic and spiritual aspect for each fragrance. Through the powerful stare of the tiger, the falcon or the wolf, these fragrances are animal and wild while remaining very aesthetic from the choice of the animal symbol as well as the simple and refined design. The silver box set and the design of the animal symbol bring modernity and timelessness. The splashes of colours bring to each olfactory pyramid a unique depth, luxurious for the tiger, desert-like and solar

for the falcon and like the winter wonderland and lunar for the wolf. The jus are not artificially coloured in order to preserve their purity. The names have been chosen to reflect the quintessential nature of each animal encounter, part of a more global project. Ă&#x201A;me Fauve is symbolized by the tiger to represent splendour and power, within a luxurious universe. Nutmeg from Java in the top note, with its bittersweet taste and a hint of pepper, strengthens the effects and the flavours of neroli. The middle notes represent force and power through a mix of Indian papyrus and absolute of labdanum. An earthy perfume, the base notes composed of amber and musk will give self-confidence and determination. This perfume, like its tiger symbol, has a true courageous attitude that will allow you to overcome all barriers. Esprit Infini, illustrated by the falcon, is an olfactory journey into a fairytale and prestigious world. Davana essential oil from India gives a first impression of refined fruity sweet wine in the top note with animalistic cistus branch resins, roses and Spanish immortal flowers in the heart. The invisible energy to travel through time is captured in the base note by Peru balsam essential oil. Its mild balsamic note harmonizes and balances the perfume with warm and smoky notes, with

its animal and wooded facets. Secret Mystique is illustrated by the wolf which while it fascinates for its loyalty and faithfulness, it also strikes fear for its dark side and aggressiveness. Civet in the top note responds to the cold and dry nature of Virginia cider, a true connection to the sacred and a symbol of freedom. Tangerine awakens and releases the other woody instincts of the middle note, like orange tree wood and guaiac wood. Myrrh is linked to the idea of life and purification and the use of amber resin in the base note helps for better self-expression and imposition. Amber exerts a purifying global effect on energies. Collection Origine fragrances are Eaux de parfums in a 70 ml bottle. They are accompanied by three 100% silk scarves, designed by Nabil of course and depicting the animals that symbolize the fragrances. The fragrances are also the inspiration for candles, each in a beautifully illustrated holder, depicting the tiger, the falcon and the wolf. The animals chosen by Hayari Parfums symbolize an image to showcase our character and emotions while elevating our mysterious sides. By bringing that idea into the perfume, as if performing magical alchemy, a true mythical and fabulous experience becomes evident. Collection Origine lets us find our animal power and turn into our fascinating selves.

ALYSONOLDOINI

! d n rofo

eP s o R

The performing color of the Rose. The powerful layering of rare and scented roses. The performing Rose color to be unique according with your own personality. A floral concertus of sumptuous Roses combination with Iris. A fresh cut scent of Galbanum. The powdery soft abstract flowers with a long lasting effluvium with the scent of Musk. The deeper notes unveile an unusual sensuality. The iconic Damask Rose is the emblem of Rose Profond scent. A powdery embrace with a touch of a creamy Vanilla Bourbon, to emphasize the femininity. To celebrate spring, the Brand ALYSONOLDOINI introduces the fragrance Rose Profond.The expression and the Identity Card typical of women. Being studied in detail on the feminine skin, this fragrance exalts her intrinsic peculiarities. The strong synergy between Italian Excellence and French Perfumery dresses the creations of the Brand ALYSONOLDOINI, which in 2013 introduces the first Six Scents Collection and after, in 2014 and 2016, the latest three fragrances, dedicated both to the feminine and the masculine universe. The perfection and balance of the details strike right to the heart and deeply embrace mind and thoughts, awakening the senses of the person that wears the perfumes of the Collection ALYSON. alysonoldoiniparfums.com

launch ARTISTIC PERFUMERY

I PROFUMI DEL MARMO fragrances inspired by “white gold”

Dedicated to the marble from the Apuan Alps in northern Tuscany where the sea embraces the mountains

These new fragrances are dedicated to this precious element, which is a source of primary inspiration and a work of art even before it is touched by the hands of the many artists who have shaped it into masterpieces of universal art. The power of the mountain and the roar of the sea are transformed into suggestions which emerge as soon as these essences are smelt, and offer a profound sensation of well-being. I Profumi del Marmo are unisex and made using excellent ingredients. Calacatta has fruity and gourmand notes which recharge your batteries like a joyful morning awakening, a prelude to spicy scents and the strength of woody aromas.

Statuario is a tribute to the white stone beloved by Michelangelo and emerges like a summer sea breeze, discovering the enchantment of intriguing flowers to conquer with notes of character such as cedar woodand vetiver.

Arabescato is a seductive and joyous symphony, with fruity top notes, an intense and sweet heart and an exotic and mysterious base.

Portoro dedicated to a rare stone quarried in the Gulf of Poets, as sensual and opulent as a canopy by Bernino. It opens with a boost of energetic and fruity notes which give way to the grace of classic and intense floral fragrances. Lastly, it conquers with the warmth of amber and strong oriental influences. Bianco Carrara celebrates the marble named after the capital of this stone in a fragrance with great personality. Spicy notes, exalted by the sweetness of honey and rose and sealed by the talc and woody notes for sensations of strength and brightness. The packaging is refined, characterized by elegant glass bottled crowned with marble

caps corresponding to the type that inspired the fragrance, exalting the charisma and completing their appeal. True expressions of luxury, I profumi del Marmo combine tradition and research, sumptuousness and purity, for a refined clientele. Each fragrance has a special plaquette, in a 750/1000 galvanic gold bath to make each bottle even more precious. The most recent additions to I Profumi del Marmo are the two limited editions Rosso Verona and Eminentia and the Art Collection Bugia. These three new intense olfactory experiences transport us on a journey of the five senses.

Eminentia is an outstandingly evocative fragrance in which jasper marble is transmuted into a curtain of red brocade with a thousand baroque whirls. The unmistakable scent of incense ushers us into a temple for esoteric rituals and mystic sublimations; a sacred place where leather, civet, ambergris and white musk give the soul

that ecstasy which leads to the empyrean from terrestrial places. Bugia Collezione d’arte is a multifaceted fragrance that pays tribute to Collodi, the creator of Pinocchio and Tuscany. The fruity and spicy top notes introduce a floral and joyous heart, while gourmand touches add an ephemeral emotion, ending on a timeless boisé note. Rosso Verona is another limited edition, dedicated to the legend of Romeo and Juliet. It releases all the pathos of the Shakespearean tragedy, with sweet and gourmand notes meeting fresh and balsamic aromas, triggering off the unrepeatable passion of the first kiss in a romantic floral mix. The eternity of the feelings is the promise in the full moon of the last strong accords: cedar oil, ambergris, white musk, sandalwood and patchouli, composing a sophisticated and perturbing, sensual, erotic and provocative fragrance.

ARTISTIC PERFUMERY launch

MADE IN PIGALLE fragrances that reveal the Paris of parisians

Chic, urban and stylish: a young brand dedicates fragrances to the inhabitants of the Ville Lumière

Each of the twenty arrondissements of Paris is like a village, with its character, its style, its inhabitants. The very original idea of Made in Pigalle has been to create perfumes inspired by the Parisians who live in the different parts of the city, integrating their personalities and style into the essence named after them and their “quartier”. Each perfume is creative and audacious, a snapshot of the Parisian who has inspired

it and which captures the atmosphere of their everyday life and effortless Parisian elegance, resulting in unique accords and personal alchemies. From Simone in Saint-German to Gaspard in Raspail and from Abel in Abbesses to João in Jaurès and Marie in Le Marais, each fragrance is a capsule of life in Paris, of a Parisian’s life. The fashionista and the sculptor, the designer and the hipster have inspired fragrances which are personal yet universal at the same time. Most of the fragrances are unisex, all are the enthusiastic expression of contemporary Parisians. Pigalle is one of the most

legendary parts of Paris, with the Moulin Rouge, its history of artists and free thinkers. It is now the name and address of this young brand founded only last year. The founder, Paul, Parisian by birth and brought up in Provence, has returned to the city after several years in the great metropolises of the world (New York, London, Tokyo) to create these fragrances as a tribute to the “je ne sais quoi” of Parisians that the world envies. Made in Pigalle is an olfactory urban journey, an ode to the sensuality, creativity, impetuousness and individuality of Parisians.

launch ARTISTIC PERFUMERY

f'do the essence of dreams Started as an artistic olfactory laboratory, Francesca Dell’Oro Parfum is now a veritable translation of emotions into precious and unique essences. Every olfactory creation tells a story, speaking the language of senses, decoding experiences and recalling memories. Every scent mirrors a specific reality,

be it romantic, frivolous and light, dense and intriguing, but never lacking of brightness and intensity. Blending selected raw materials according to the rules of the classic perfumery artistry, Francesca Dell’Oro gave birth to her first creation, Ambrosine, where hot and delicate spirals envelop you in a warm

embrace of sensual amber and silky scents. A luxurious, contemporary packaging for exquisite fragrances encase other masterpieces like the bold and surprising Francine, the evocative and inebriating Fleurdenya, the exuberant yet deeply sensual Rubia Sucrée. FD’O’s intoxicating fragrances are a veritable tribute to our inner self, to shared memories, and convey a unique substance to dreams.

ARTISTIC PERFUMERY launch

waters + wild perfumery The beauty of West Cork on the wild Atlantic coast of Ireland has been a great, immense inspiration to Joan Woods, founder of the brand, deeply passionate about perfume and everything natural and from the earth

waters + wild perfumery is a certified organic Irish perfume company, creating timeless yet contemporary fragrances using only the finest raw ingredients, including locally sourced ones like lavender, seaweed and rosemary. All products are handmade in ancient stone barns, hand blended following age-old traditions and adding a modern and contemporary twist, resulting in a range of bold and sensual certified organic perfumes, ideal for both men and women.

A simple yet refined glass bottle, with wood cap, a blend of elegance and strength. The rare and exotic oud is combined with rose petals, harvested at dawn when their scent is at their strongest; the intoxicating tuberose melts with the deep aromatic frankincense, in a sensual and carnal fragrance. Earthy vetiver, cognac and the aromatic cedar result in a warm, rich scent; and the spicy citrus notes of Calabrian bergamot wonderfully combine with the fresh and peppery basil. A wild story of natural flavors. The fragrance range comprises Sweet basil + Bergamot, good enough to eat; rich and deep Rose + Oud wth a mysterious sensual depth, an exotic blend of Tuberose + Frankincense for a classic and timeless fragrance and Cedarwood + Cognac, smooth, rounded and with a hint of sweetness. In addition to the classic perfume, a roll-on format is also available, ideal for carrying in a bag for discreet

application anywhere and anytime. The inspiration of waters + wild is not limited to fragrances, with candles, lavender + rosemary soap and lavender + chamomile wash for a touch of nature in the personal care routine. There is also a serum to care for the skin â&#x20AC;&#x201C; as purely and naturally as its ingredients: the natural moisturizer in the skin, squalane and healing essential oils: neroli for wellbeing, lavender for natural antiseptic qualities, frankincense for healing and fennel for purity. It glides on skin like liquid silk easily absorbed, leaving skin visibly firmer, hydrated and supple, glowing with youthful vitality.

LAUNCH

INFINITE CELTIC BY CHARRIOL the new concentrate of

infinite feminine seduction A fragrance inspired by ancient Celtic art

Philippe Charriol, the founder of the watchmaking and jewellery house which bears his name, has also been interested in the world of knowledge and culture. It was his passion for history that led to the famous twisted cable inspired by ancient Celtic art that has become the symbol of Maison Charriol. Following on the success last year of Infinite Celtic for men, a distinctive virile fragrance with a modern signature and timeless elegance, the latest fragrance for women by Maison Charriol is also inspired by this elegant and refined art of an ancient people.

Infinite Celtic is true to the image of the Charriol woman, chic and contemporary, urban and cosmopolitan, who will blissfully give in to this bouquet, subtly distilling its floral fragrance and fruity character. Created by perfumeur Mathilde Bijaoui of Mane, Infinite Celtic belongs to the floral fruity family. In composing it, the luxury and beauty of Charriol jewellery was never far from the perfumer’s mind: “I created a floral and fruity fragrance as a Charriol jewel, for an elegant, strong and vibrant woman,” she said. Its top notes offer a contrasted facet, which is both crisp and creamy, thanks to Pink Pepper Pure Jungle Essence, Pear, Raspberry and praline.

The heart of delightfully fresh Violet is allied with the sensuality of Turkish Rose and Sambac Jasmine to highlight the modernity and the feminine sophistication of the fragrance. Finally, delicious notes of Vanilla, Cocoa and Patchouli, associated with fruity facets evoke a delicious coulis of red fruit for an addictive trail. It is a contemporary fragrance with resolutely feminine and refined notes, adorned with a luminous and asserted sensuality. The bottle with its elegant design brilliantly combines the refinement of the traditional Celtic twisted cable, used in the ancient Celtic necklaces called torcs, echoing Charriol’s iconic jewellery as well, with the soft femininity of the Charriol watch dial. The bottle is transparent glass, for a timeless, contemporary and elegant touch. The box is white and gold, emphasizing the luxury of the brand and of the fragrance. With Infinite Celtic, the elegance and refinement of Celtic art appears more modern than ever in a new concentrate of infinite feminine seduction.

INTERVIEW

THE ORGANIC PHARMACY naturally hi-tech Export Magazine met Margo Marrone and asked her about the philosophy of her brand

EXPORT MAGAZINE: How did you get the idea of starting The Organic Pharmacy? MARGO MARRONE: It was a very long process: I didn’t just wake up one morning and think there was a gap on the market and I was going to fill it. It was a progression. First, from my background, as I studied pharmacy and I specialized in herbal medicine and since then I had always had a passion for natural medicines. Even before I qualified as a pharmacist, I fell in love with pharmacy: when I was a teenager I worked in a local, traditional and old-fashioned pharmacy, but oldfashioned in the good sense! When I qualified as a pharmacist, I didn’t really feel that I was making any real contribution to my profession, so I started looking at other ways to help people get better, such as flower essences and aromatherapy, and started studying them to some degree. Then I read the book by Dr Bach, of the Bach flowers fame, and I found it very interesting. He said that if you have an emotion, like fear, jealousy or anger, it would manifest itself in your body in the form of aches or pains: physical symptoms triggered off by an emotion. Dr Bach was a doctor and a homeopath in Harley Street and the more I read, the more I

was fascinated so I started to study homeopathy and it changed the way I looked at the world. I then discovered the organic world and found out that cosmetics contain chemicals which we shouldn’t be putting on our skin. So I decided to open a place where people could come, get expert advice on herbs and homeopathy. Everything I would have in the store would be free from toxins and initially I only worked on medicinal products, on creams for my clients on a 1:1 basis. That soon really developed into a skincare line, without me really planning it! It was so effective that people would come back and send their friends and so our reputation was built up for really effective skincare that was free from toxins. The rest of the industry is catching up now, but my view has always been to treat inside and outside the body. EM: When did your first store open? MM: We opened the first store in 2002 in London and then the rest is history as they say! What we did was perhaps to bring organic into more modern times. Prior to that, the idea was that organic skincare didn’t work, that it smelt bad, that it wasn’t glamorous and all this was true! What I wanted to offer

was something that was very scientific, very effective and glamorous to use. As one of my passions is looking for ingredients and formulating them and putting them together, the end result is that it is 100% active. EM: How does The Organic Pharmacy differ from other organic brands? MM: That’s a good question, because we all get bundled together under the same umbrella, whereas nobody would lump La Prairie and Nivea together: there is standard, basic skincare and then there is highly scientific and effective skincare. In organic it’s the same, there are brands that are mainstream and nice and lovely to use, but where we differ is the science and the research and development behind each ingredient and product. I call it “naturally hi-tech” which is using bio-active natural extracts and I know the effects they will have in a formula. Our products are also 100% active: even the water is active because it is aloe water and we use plant oils as emulsifiers. The essential oils giving the fragrances are also very active. So the products are very active, but gentle.

Margo Marrone with Nick, her husband

EM: How did you brand out internationally from the first store in London? MM: From the first store in London in 2002, we opened three other stores in London and then two in America, one in New York and one in Los Angeles and now we work with a number of hotels. We are in about 25 spas. We also work with local distributors and department stores. Overall we are in about 29 different countries. EM: And of all the products, which is your personal favourite? MM: That’s so difficult! I think the Rose Diamond Face Cream. For a woman of my age, it’s exactly what I need: hydration and it gives the skin a glow, it tackles those fine lines and wrinkles. Then there’s the Carrot Butter Cleanser, which is our no. one seller and it’s just lovely to use. At the end of the day it takes everything off and your skin feels so clean and fresh. But if I had to choose it would be the Rose Diamond Face cream, I can’t survive without it any longer!

C.S.

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USEFUL ADDRESSES Blumarine - Dsquared2 Pomellato - Trussardi

ITF s.p.a. - Angelini Group Strada Provinciale, 25 - Km. 2,8 - I-26900 Lodi tel. +39-0371/4001 - fax +39-0371/400227

Jesus del Pozo Roberto Verino Starck - Tous

Boutique

Garden Cosmetics Via Pigafetta, 20 I-28100 Novara

Perfumes y Diseño España, S.L. Isla del Hierro, 5 E-28709 San Sebastian de los Reyes (Madrid) tel. +34-91/6588843 - fax +34-91/6588849

Kiko

Milano Cosmetics s.r.l. Via Depretis, 6/9 - I-24122 Bergamo tel. +39-035/3693611 - fax +39-035/3693612

Cale’

CALE’ s.r.l. Via S.Maria Podone, 5 - I-20123 Milano tel. +39/02-76002494 - fax +39/02-76009407 ww.cale.it - s.levi@cale.it

Layla

Layla Cosmetics s.r.l. Via dei Pestagalli, 21 - I-20138 Milano tel. +39-02/5062052 - fax +39-02/5061160

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Air-Val Int. s.a. C/Miguel Servet, 27 E-08850 Gava (Barcelona) tel. +34-93/6355335 - fax +34-93/6629806

Carla Fracci Via Morosini, 30 - I-20135 Milano tel. +39-02/54063272 - fax +39-02/54189605

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Luciano Oldoini s.r.l. V.le Geno 10 - I-22100 Como Show-room: Via Montenapoleone, 21 I-20122 Milano www.alysonoldoiniparfums.com

Parfums Caron 99, rue du Faubourg Saint Honoré - F-75008 Paris tel. +331/34235450 - fax +331/34235451 nguil@alesgroupe.com - www.parfumscaron.com

L’Erbolario s.p.a. V.le Milano, 74 - I-26900 Lodi tel. +39/0371-4911 - fax +39/0371-491411 www.erbolario.com

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Ancorotti Cosmetics

Ancorotti Cosmetics s.r.l. Via del Commercio, 1 I-26013 Crema (CR) tel. +39/0373-876811.21 - fax +39/0373-876811

Almon s.r.l. Viale Sondrio, 7 - 20124 Milano - Italy tel. +39 02 84086374 - fax +39 02 84086354 e-mail: info@almon.it - www.almon.it

Cosval s.p.a. V.le delle Industrie 10/5 - I-20020 Arese (MI) tel. +39/02 935 80 479 - fax +39/02 935 81 022 www.cosvality.com Lubin 3, rue du Roule - F-75001 Paris tel: +33-1/40677009 - fax +33-1/45021316

Charriol - Morgan Salvador Dalì

Mascara Plus Cosmetics

Mascara Plus Cosmetics s.r.l. I-20065 Inzago (MI) Via Unità d’Italia, 9/11 www.mascaraplus.com e-mail: info@mascaraplus.com

Antiqua Firenze - IO•KO

Enzo Galardi Via Ilio Barontini 22 - I-50018 Scandicci (FI) elisa.atelierbois.gmail.com - www.bois1920.it

Cofinluxe 6, Rue Anatole de la Forge F-75017 Paris tel. +33-1/55377172 - fax +33-1/46229827

Collistar

Ars Mirabile - CBN I-Care - M Masterpiece

S.I.R.P.E.A. S.p.A. Via della Liberazione, 56 I-20098 San Giuliano Milanese (MI) tel. +39-02/98280925 - fax +39-02/98280975

Collistar s.p.a. Via Pirelli, 19 - I-20124 Milano tel. +39-02/677503 - fax +39-02/6775454

The Merchant of Venice - Police Mavive S.p.A. Replay - Zippo - Manila Grace Via Altinia, 298/B Blauer USA - Pino Silvestre I-30173 Venezia (Dese) Monotheme - I Profumi di d’Annunzio tel. +39-041/5417771 - fax +39-041/5417798

Costume National

Beauty San s.p.a. Via Rimini, 37 - I-59100 Prato tel. +39-0574/43891 - fax +39-0574/438940 www.beautysan.net

MI-RE

MI-in Paris 102, rue des Poissonniers - F-75018 Paris tel. +33/6-65299995 www.mirecosmetics.com - etremosa@mi-in.kr

Fragrance division: Arrogance - GMV Valentina by Guido Crepax Cosmetic division: Pikenz

The First s.p.a. Via Fieno, 8 I-20123 Milano tel. +39-02/661381 fax +39-02/66138519

Coverderm Covermark

Molinard

Parfums Molinard 60, boulevard Victor Hugo - F-06130 Grasse tel. +334-92423322 - fax +334-89123068 export@molinard.com - www.molinard.com

Astra

Giufra S.r.l. Via Veneto, 152 - I-06059 Todi (PG) tel. +39-075.8987455 - fax +39-075.8987691

Farmeco Head Office: 11 Ag. Glykerios Str. - GR-11147 Athens, Greece tel. +30-20/2131701 - fax +30-20/2136036 Branch Office: Strada 6 Palazzo P1 Milano Fiori - I-20089 Rozzano (MI) tel. +39-02/89200150/167 - fax +39-02/89200371

Nesti Dante

Nesti Dante s.r.l. Via della Molina, 39 - I-50010 S.Donnino (FI) tel. +39-055/8739401/2 - fax 39-055/8739768

Axis - Hoops - Elanzia Esprit de Versailles - Mercedes Monaco - Yujin

INCC Group 85, avenue de Saint Cloud F-78000 Versailles tel. +33/1-39670671 - fax + 33/1-39670672 www.inccgroup-parfums-com

Nouba

Nouba s.r.l. I-24061 Albano S. Alessandro (BG) Via Santa Barbara, 6 tel. +39/035-581996 – fax +39/035-4521099 www.nouba.it – e-mail: info@nouba.it

Artdeco

Artdeco Cosmetic Group Gaussstrasse 13 - D-85757 Karlsfeld tel. +49/8131-390100 - fax +49/8131 390129

Orlane

Orlane 12-14, Rond Point des Champs Elysées F-75008 Paris tel +33-1/44357200 - fax +33-1/44357280

Aubade - Montana

Parfums Montana - Empire of Scents 4, Place Wagram - F-75017 Paris tel +33-1/42650072 - fax +33-1/42650074

Paglieri

Paglieri s.p.a. S.S. per Genova, Km. 98 - I-15100 Alessandria tel. +39-0131/213584 - fax +39-0131/6186663

Alessandro Dell’Acqua - Missoni Moschino - John Richmond Joseph Abboud - Naj Oleari

Euroitalia s.r.l. Via G. Galilei, 1 - I-20040 Cavenago Brianza (MI) tel. +39-02/95916.1 - fax +39-02/95916500

Parfums Pergolèse Paris

Amarena Bella Oggi

Eurostyle s.p.a. I-80035 Nola - Interporto di Nola, Lotto D Blocco 4, Mod. 407/408 tel. +39-081/5108427 - fax +39-081/3158162 www.amarenamakeup.com - info@amarenamakeup.com

Parfums Pergolèse Paris 59, Rue De Miromesnil - F-75008 Paris Tel. +33-(0)1/53581402 or 1435 www.parfums-pergolese-paris.com

Payot

Laboratoires Dr. N G Payot 10, boulevard du Parc - F-92200 Neuilly-sur-Seine tel. +331/55625454 contact@payot.fr - www.payot.com

Aquolina, Baldinini Paglieri 1876 Pink Sugar

Selectiva s.p.a. S.S. per Genova, Km. 98 I-15100 Alessandria tel. +39-0131/213584 - fax +39-0131/6186663

Pupa Miss Milkie

Micy’s Company s.p.a. Via De Gasperi, 22 - I-23880 Casatenovo (LC) tel. +39-039/92341 - fax +39-039/89205859

Armand Basi - Angel Schlesser Custo - Joaquín Cortés Mandarina Duck - Yekipé

IDESA-Angelini Group Via Augusta, 59-9 - E-08006 Barcelona tel. +34-93/2920891 - fax +34-93/2176881

Rancé

Rancé & C. s.r.l. Via Lombardini, 10 - I-20143 Milano tel. +39-02/58100855 - fax +39-02/89401058

Alain Delon - Jaguar - Lalique Nikki Beach - Parfums Grès Ultrasun

Art & Fragrance SA Bühlstrasse 1 - CH-8125 Zollikerberg - Switzerland Direct +41-43/4994532 - Phone +41-43/4994500 fax +41-43/4994502 www.art-fragrance.com

Sandalia

Officina Profumeria Sarda s.r.l. I-07041 Alghero (SS) tel. + 39/340 3872516 www.acquadisardegna.it infor@officinaprofumeriasarda

Atkinsons - Benetton Ferrari - Iceberg John Galliano Sergio Tacchini

Perfume Holding - Morris s.p.a. Via Maretto, 13 I-43100 Parma - Roncopascolo tel. +39-0521/662111 - fax +39-0521/662268

Salvatore Ferragamo Ungaro

Salvatore Ferragamo Italia s.p.a. Via dei Tornabuoni, 2 - I-20123 Firenze tel. +39-055/33601 - fax +39-055/3360734

Acqua di Portofino Blue Pollack - Esse - Evody Fabi - Hugh Parsons Panama - Pineider - Riva

Profumitalia s.r.l. Via A. Costa, 2 - I-20131 Milano tel. +39/02-45375660 info@profumitalia.net - www.profumitalia.it

Acampora Profumi

Bruno Acampora Profumi B.A.P. s.r.l. Via G. Filangieri, 72 - I-80121 Napoli tel. +39/081.401701 - fax +39/081.414162 www.brunoacampora.com

Acqua di Genova Acqua di Portofino - Bruno Bozzini Contessa di Castiglione

Intercosma West Via Luigi Canepa, 2 - I-16165 Genova - Italy tel. +39-010/803808 - fax +39-010/804314 info@intercosmawest.it - www.intercosmawest.it

Air-Val Beverly Hills Fragrances Alysonoldoini Parfums

Balmain Parfums - Celine - Lanvin Interparfums Paul Smith - Roxi - Van Cleef & Arpels 4 Rond Point del Champs Elysées Jimmy Choo - Mont Blanc F-75008 Paris tel. +33/1-53770000 - fax +33/1-53763626 Basile - Compagnia delle Indie Egon von Fürstenberg Lancetti - Lotto Nazareno Gabrielli Sweet Years

Weruska & Joël s.r.l. Corso Moncalieri, 381 I-10133 Torino tel. +39-011/6611066 fax +39-011/6611348

B.Kolor

B.Kolormakeup & Skincare s.p.a. Via Canonica, 79/A Loc. Geromina – I-24047 Treviglio (BG) tel. +39/0363-590011 – fax +39/0363-590212 info@bkolormakeup.com www.bkolormakeup-skincare.com

diego dalla palma diego dalla palma RVB Lab

Cosmetica s.r.l. Via S. Carlo 28 I-40023 Castel Guelfo (BO) tel. +39-0542/670911 - fax +39-0542/670911

Exclusive division: Braccialini - Byblos - Gandini Luciano Soprani - Transvital Prestige division: Australian - Bionsen La Gazzetta dello Sport - Lola Looney Tunes - Renato Balestra Rockford

Eurocosmesi Via Gobetti, 4 I-40050 Funo di Argelato (BO) tel. +39-051/6649238 fax +39-051/6649248

Franck Olivier

Sodip 21, Boulevard Montmartre- F-75002 Paris - France tel. +33-1/40262020 - fax +33-1/42210888

Fedua

Filorga

Fedua Cosmetics Via Moretto 27 - I-25122 Brescia tel. +39/030-2590833 commerciale@fedua.com - www.fedua.com Laboratoires Filorga 2-4 rue de Lisbonne - F-75008 Paris tel. +33 1 42939400 - fax + 331 42937965 guillaume.ledeme@filorga.com - www.filorga.com

Giorgio Jäneke

Giorgio Jäneke s.r.l. I-20050 Veduggio (MI) tel. +39-0362/911010 a.r. - fax +39-0362/911100

Gli Elementi

GLI ELEMENTI s.r.l. Via Domenico Cimarosa, 3 I-20144 Milano www.glielementi.it - d.brichetti@italian-philosophy.it

Guudcure Pollution

HSA GROUP S.p.A. Via Ugo Foscolo, 27 - I-21050 Bisuschio (VA) tel. +39/0332-476554 - fax +39/03332-850307 hsa@hsacosmetics.com - www.hsacosmetics.com

Henry Cotton’s Ducati- Mcs -Monello Mascalzone NY League

Diamond International s.r.l. Via Foce Cesano,4/9 - I-60019 Senigalla (AN) tel. +39/071-6610226 - fax +39/071-6611104 info@diamondint.it - www.difragrances.com

Simone Cosac

Simone Cosac Profumi s.r.l. Via Villamagna, 56/58 I-50012 Bagno a Ripoli (Firenze) tel. + 39/055-631251 - fax +39/055-631262

Herbal Essentials

Harmony Cosmetics DMCC Office 1906, Reef Tower, Cluster O, Jumeirah Lakes Tower, Dubai, U.A.E. Tel. +971/4-4401277 – Fa + 971/4-4392243 www.herbal-essentials.com -e-mail: aly@harmony.ae

Teatro Fragranze Uniche

Teatro Fragranze Uniche s.r.l. Via Pietro Nenni, 26/28 - I-50019 Sesto Fiorentino (FI) tel. +39/055.4212240 www.teatrofragranzeuniche.it info@teatrofragranzeuniche.it

Intertrade Europe

HI Intertrade Europe Via Portogallo,11/125 - I-35127 Padova tel. +39-049/7625241 - fax +39-049/762 5177

Valobra

Valobra Via G. Carducci, 5/7 - I-16121 Genova tel. +39-010/581179 - fax +39-010/5702191

Jean Couturier Léonard

VAG & Distribution 6, rue Pasquier - F-75008 Paris tel. +33-1/58183970 - fax +33-1/40060210

Versace

Euroitalia s.r.l. Via G. Galilei, 1- I-20040 Cavenago Brianza (MI) tel. +39-02/95916.1 - fax +39-02/95916500

INTERVIEW

COLLISTAR ‘all Italian’ quality and innovation INTERVIEW WITH MARCIO DOS SANTOS, COLLISTAR EXPORT DIRECTOR

EXPORT MAGAZINE: As usual, Collistar is present at the Tax Free show in Singapore. Are you presenting lots of new products? MARCIO DOS SANTOS: Collistar’s presence at the Tax Free show in Singapore has been consolidated now for many years, at a prestigious stand where we present the best experience of Italian perfumery. Our brand, no. 1 in Italy for 15 years and a real expression of a total beauty concept, arouses great interest with consumers. Although we are not a multinational, we have all the characteristics of one as our range of products is complete and has all those plusses that the brands of large groups normally have. This year we are presenting a brand new line, ‘IDRO-ATTIVA, which is particularly interesting for the Asian market, with a very strong value from the technological point of view. Each of the seven references that make up the line has a high functional specificity. For some years now Collistar has already been choosing ingredients typical of the country’s flora, to emphasize just how Italian our projects are.

For this line, the choice has fallen on the peony, a variety cultivated in the Lazio region which supplies a high moisturizing factor. It is used with many other ingredients selected to guarantee the various detoxing, anti-pollution, anti-fatigue, anti-inflammation effects of the eye contour area etc.. We will also be proposing two new products in the highly successful ATTIVI PURI® line and taking advantage of the great trend of masks. Two ultra-innovative masks with their new technology which exploits the micromagnets as activators of the skin stimulation process to revitalize skin. Great emphasis is also given to our Perfect Body line, with all the specific Anticellulite treatments. Collistar is a real signature in the body segment, thanks to its continuously putting innovative products on to the market which guarantee excellent results. I can mention our patch treatments, both for the abdomen and for other parts of the body amongst our company’s star products.

We have been out of stock several times, as sales have exceeded even our most optimistic estimates. Make-up is another source of pride for Collistar: very high quality and eye-catching products, thanks to a refined packaging which makes every consumer want to use them every day. The UNICO lipstick, which follows the UNICO mascara, are real masterpieces and can make every woman really feel… unique. They are sensory and pleasant products, and consumers are spoilt for choice, as the collection is made up of 18 beautiful colours. EM: Is it important to a company like Collistar to keep launching new products on the market to attract the attention of the consumers? MDS: Every company has a connotation of its own, which makes it recognizable. Collistar, as well as offering a vast assortment and products that are always up to date, is well known for the intrinsic quality of the products, and the excellent quality/price ratio. The affordable price absolutely does not go to the detriment of the quality of the product, as we will not make any compromise in this regard. The success of Collistar is to a great extent due to this formula. EM: The Asian market is definitely appetizing for Western brands. What are the points in favour

for a brand like Collistar and any obstacles that have to be overcome? MDS: The Asian market can indeed give very great satisfaction; as we were saying, there is a natural inclination for cosmetics. Collistar, with its excellent proposals and the strong characteristics of being an Italian brand, has excellent cards to play, in Asia as in other parts of the world. However, the world of retail, and not only in the Far East, has been proving to be particularly complex in the past few years, due to a series of factors we all know. Even very important chains have had to scale themselves down or even close in some countries, and the signal is alarming. Nevertheless I believe that a brand like ours represents an opportunity for that type of distributor that understands the importance of offering the market products which are guaranteed to be accepted by consumers. Collistar is a brand which represents Italian joie de vivre, and the taste for ‘well-made’ products. EM: How can you support the distributor for the best communication of your brand? MDS: When there is a valid possibility of distribution, we are willing to take all the steps necessary to carry out joint actions with our partner, from the POS materials to the communication in loco, in all its various meanings. All this is possible because Collistar belongs to a very solid Group with a highly advanced model of development. C.S.

LAUNCH

NEW AT TAX FREE SINGAPORE IDRO-ATTIVA® 72H DETOX HYDRATION With this line Collistar reinvents moisturization combining the powerful antioxidant and detox action of Italian Peony with a boosted and long-lasting moisturizing and plumping approach. Ti Amo Italia calls at Lazio, at a top-level botanical center where the precious flower is studied and grown. DEEP MOISTURIZING CREAM: One of Collistar’s most iconic products, with millions of units sold around the world, is back, even more effective. Rich and concentrated, it strengthens the skin, protects it, and instantly has a super-moisturization effect. INTENSE MOISTURIZING ANTIPOLLUTION BALM SPF 20: For extra protection, energy and nourishment, this formula is enriched with pink jojoba microbeads which dissolve on contact with the skin, releasing vitamin E. It also contains UVA and UVB filters and a powerful cocoa extract

working on the structural damage caused by digital aging associated with blue light emissions. FRESH MOISTURIZING GELEE CREAM oil-free: This new product with a matte texture moistens the face with freshness and radiance. CONCENTRATED HYDRATION MICRO-GEL + 3D hyaluronic acid: A genuine plumping, moisturizing, protecting and detoxing booster in a delicate shade of pink. EYE HYDRO-GEL ICE EFFECT: A fresh and nourishing cosmetic gel with a texture whose benefits ar boosted by the revolutionary “ice effect” ceramic applicator which instantly minimizes bags and dark circles. S.O.S. MOISTURIZING HYDRO-MASK: This gel specialty releases instant freshness, adding to 72H hydration a redensifying and filling effect. 3 in 1 MICELLAR MILK MAKE-UP REMOVER TONING REVITALIZING: A multi-functional face cleanser, since it also stimulates skin microcirculation, protecting from all kinds of oxidative stress.

MOUSSE: THE MOST SENSORY SUN PROTECTION TREATMENT YET Mousses have been strongly relaunched on the market because they are the ultimate in sensory, functional products that provide a luxury feel and unique tactile properties. To help consumers in protecting themselves adequately from the sun, Collistar focuses on efficacity and the sensory aspect of its specialties, because the more pleasurable they feel on the skin, the more likely people are to constantly use them. The sun beauty ritual becomes a moment of wellbeing with the help of the spray can that makes the product faster and easier to apply, cooconing the skin while being 100% safe. Three products available: Nourishing Tanning Mousse SPF 20 and SPF 30; Moisturizing After Sun Mousse to fix and prolong tan.

UNICO LIPSTICK

ANTICELLULITE DRAINING GEL-MUD Exploring futuristic dimensions of innovation, Collistar launches a unique specialty: a white Amazonian mud, in a no rinse formula designed for daily use. No irritation and quick application times, easily absorbed with a light massage. The futuristic Slim-Drone® Technology delivery system owes its name to the fact that, like a drone, it is guided to act only where it’s needed, without dispersal, to ensure the utmost efficacity.

After the launch of Mascara Volume UNICO, the second tale of a new Collistar beauty “anthology” is represented by UNICO lipstick. A truly unique product characterized by an extraordinary performance. Colours become explosive while they gently caress and soften your lips. Unico grants a long-lasting ultra-moisturization offered by its blend of ultra-light oils extracted from lotus flower and bixa orellana. The packaging is outstanding. The line motif is also in the lipstick itself, which is embossed with perfect horizontal lines culminating, at the tip, with the Collistar logo. The collection offers 15 + 3 colours, in shades of nude, pink and red, and includes 3 limited editions in coral, ruby and amethyst, which use special macropearls vibrant with metallic reflections to interpret the latest metallic trend, so trendy nowadays. The 15 passe-partout shades offer a less pearlized finish but an equally full saturated colour: chiffon, copper, marsala, raspberry, pomegranate, providing a palette with recurrent shades of nude, pink and red.

PURE ACTIVES ANTI STRETCH MARKS CONCENTRATE Collistar is further capitalizing on its Pure Actives research with Pure Actives Anti Stretch Marks Concentrate, a highly concentrated, pure distillate which combines three molecules essential for the elasticity and compactness of the skin structure: Elastin, Hyaluronic Acid and Collagen. This concentrate stimulates the production of new elastic fibers to help repair the damage, preventing, repairing and attenuating new or older marks.

TONING TALASSO-SCRUB The latest product in the Talasso-Scrub family, Toning Talasso-Scrub contains regenerating exfoliating salts with essential oils and juniper extract. If thalassotherapy and aromatherapy are above all associated with one name, that name is Collistar, creator of the first Talasso-Scrub and now unrivaled segment leader thanks to its inimitable formula. And if being Italian is a precious virtue, then Collistar is championing it through its Ti Amo Italia project, which celebrates the natural riches of Italy, including this very product.

PURE ACTIVES MICRO-MAGNETIC MASKS The ultimate innovation is exclusive Pure Actives which turn into a Micro-Magnetic Mask. Two disposable micro-magnetic masks are being launched: one steeped in hydrating, lifting hyaluronic acid, the other in firming, anti-wrinkle collagen. It’s the ultimate cosmetic solution from Collistar, which allows to revitalize and perfect the skin granting immediate results.

LAUNCH

III

YO U R B U S I N E S S PA RT N E R F O R D O M E S T I C & D U T Y F R E E M A R K E T S WO R L D W I D E