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THE INTERNET GUIDE TO THE BEAUTY INDUSTRY WORLDWIDE
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I N T E R N E T
N. 4 / 2019 - bimestrale - mte Edizioni s.r.l. - Via r. gessi 28 - 20146 Milano - Tariffa R.O.C.: Poste Italiane s.p.a. Spedizione in abbonamento Postale - D.L. 353/2003 (conv. in L. 27/02/2004 n. 46) art. 1, comma 1, DCB - Modena - €7 In caso di mancato recapito inviare al CPO MODENA per la restituzione previo pagamento resi. - CONTIENE SUPPLEMENTO
YO U R B U S I N E S S PA RT N E R F O R D O M E S T I C & D U T Y F R E E M A R K E T S WO R L D W I D E
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is a brand of H.S.A. S.p.A, 4 GUUDCURE www.hsacosmetics.com - made in italy
THE HEALTHY AGEING AND CLEAN BEAUTY SKIN CARE BRAND A natural and healthy ageing process and the use of “clean” products, with ingredients that pose no hazard to human health nor the environment, makes GUUDCURE the good care for skin.
POLLUTION FREE The complete anti-pollution range with Zeolite protecting the skin from polluting agents and impurities with a preventive anti-ageing action.
AGE BALANCE
The latest generation anti-ageing skincare system with a double action: rebalancing the skin thanks to pre and probiotics that prevent ageing, and correcting particular skin damages with targeted active ingredients.
COSMOPROF ASIA Hong Kong – 13-15 November Discover the complete range on guudcure.com or shop.guudcure.com
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LAUNCH
ERMANNO SCERVINO enters the world of perfumery
Mavive of Venice, which holds the worldwide distribution licence, launches the first fragrance by the well-known Italian designer The Brand Designer Ermanno Scervino turned his childhood dream of dressing beautiful, talented and inimitable women in 2000, when he launched the Maison Ermanno Scervino in Florence. Taking advantage of the city’s valued heritage in great sartorial skills and constantly cutting-edge technical skills, the Ermanno Scervino style reinvents the concept of prêt-à-porter, so that it evolves into haute couture. The creations are refined in every detail and are obtained through couture seem as manual work of excellence, constantly updated and kept up with the times by innovative and complex technological endeavors. Ermanno Scervino does not have a specific muse, but has in mind a “female typology, characterized by a strong personality. A well-defined stylistic identity, who chooses clothes to enhance her character without overpowering it.” he does not “design items for just a single type of woman, but for everybody, so to enhance their personal style” and these women will now be able to complete their look with the first fragrance conceived by the creative genius of Ermanno Scervino with the thirty-year experience of Mavive. The Venice based company has signed a worldwide licensing agreement with Ermano Scervino to develop the concept, the essence and the packaging.
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The Fragrance This first olfactory creation by Ermanno Scervino comes in an exclusive and iconic jewel-like bottle which perfectly embodies the sartorial craftsmanship and artisanal expertise of the fashion house. Attention to detail is highlighted in the unique cap, playing with contrasts and transparencies with a vibrant red heart nestling like a transparent, suspended jewel in the boule. A nude-toned organdie ribbon, one of the box out of precious materials of the Ermanno Scervino creations, is delicately tied around the neck of the bottle. The precious paper box reminiscent of the weft of a fabric combines craftsmanship with a great sense of luxury. Its delicate, nude colour is further embellished by red and metal details that recall the bottle’s design. The fragrance itself has been created by three female noses; Mathilde Bijaoui, Julie Massé and Véronique Nyberg, who have worked together creating an iconic and timeless ultra-feminine signature. Noble raw materials from the most recognizable Italian heritage are the source of inspiration for an unexpected creation, ready to be a timeless fragrance. The fragrance opens with an irresistible gourmand note, given by the softness of the Gianduia accord merging with the preciousness of White Flowers and Green Mandarin. In the heart, Tuberose Absolute, Coconut Neo Jungle Essence and Jasmine Absolute create a gourmand and floral attraction, while the oriental and woody base notes of Vanilla Absolute, cashmere Wood and White Musk highlight the sensual character of the fragrance. The line of Eau de Parfum (in 30 ml, 50 ml and 100 ml spray sizes) is completed by the Beauty Ritual of a Satin Shower Cream, for a pleasant feeling of well-being and a perfumed touch that lasts all day long, and Satin Body Lotion for immediate nourishment and a deep moisturizing sensation, even for very dry and dehydrated skins. The advertising features the beautiful Cosima Auermann in an ethereal and seductive dress, the perfect representation of femininity and glamour by Ermanno Scervino, in a timeless image shot by Swedish photographer Mikael Jansson.
ermannoscervino.com | info@mavive.com
TFWA SINGAPORE BOOTH F18
THE NEW FRAGRANCE FOR WOMAN
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Advertisers’ index 30 42 56 66
On the cover: Naj Oleari – Italian Beauty
N. 4 ANNO XXXIX MAY / JUNE 2019 MAGGIO / GIUGNO 2019 BIMONTHLY DIRETTORE RESPONSABILE GIUSEPPE TIRABASSO Autorizzazione del Tribunale di Milano n. 85 del 16/02/1991 Spedizione in abbonamento postale 45% art. 2 comma 20/B Legge 662/96 Poste Italiane Filiale di Modena - Italy - Tassa riscossa Taxe Perçue - aut. fil. E.P.I. Modena Printing: Formagrafica s.r.l. - Carpi (MO) Art Director Teresa Tibaldi Published by M.T.E. EDIZIONI srl Via Romolo Gessi, 28 20146 MILANO Italy Tel. 02/48.95.23.05 Telefax 02/41.23.405 E-mail: mteedizi@mteedizioni.it Managing Editor Giuseppe Tirabasso Editor-in-chief Claudia Stagno E-mail: export.magazine@mteedizioni.it Correspondent for France: Catherine du Villard Consultants Annalisa Aita - Judy Bloom Francesca Bonelli - Roberto Cimarosa Valerie Kaminov - Rebecca Lazzari Joan Rundo - Simona Verga Catherine Wrenn P.R. Promotion Italy: M.T.E. Edizioni
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COMPANY Sentéales Nouba Carrera The Italian Showroom
10/12 24 54 58/60 62 64 68-69
EVENTS TFWA Asia Pacific Decorté and Marcel Wanders Make up in… China Beauty Expo Packaging Première UP Beauty Beauty Istanbul
20-21 28-29 32-33
INTERVIEW Salvatore Ferragamo Parfums: L. Bertinelli Astra Make-Up: L. Menghella SA.G Group 3 Senses: T. Goebel
6 9 14 15 16 18 34 36 41 51 53 54 78-79
LAUNCH Ermanno Scervino Moschino - Toy2 Salvador Dalí Naj•Oleari Beauty Byblos Gandini Scotch & Soda Kaviar Gauche Dsquared2 - Wood Luigi Borrelli Napoli Divage Warew Collistar
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REPORT Brexit: Valérie Kaminov
Astra Make-Up 22-23 / 25 / 27 Beauty Istanbul 67 Beautyworld Japan 75 B.Kolormakeup 48-49 Byblos 17 China Beauty Expo 57 Collistar 80-III / IV Cosmobeauté 76 Cosme Tech 61 Cosmoprof Asia Hong Kong 40 Cosmoprof India Mumbai 26 Cosmoprof North America Las Vegas 47 Cosmoprof Worldwide Bologna 46 Dunlop 37 Ermanno Scervino 7 Farmeco 38-39 Gandini 19 Guudcure 4-5 HSA 44-45 Intercharm Korea 70 Intercharm Moscow 71 Luxe Pack Monaco 52 MakeUp in... 55 Mercedes Benz 13 Naj•Oleari Beauty Cover / II-1 Nouba 43 Packaging Première 63 Salvatore Ferragamo Parfums 2-3 Scotch & Soda 35 Sentéales 31 UP Beauty by Wabel 65 Wabel 50
LAUNCH
TOY 2 the iconic Moschino
Teddy Bear fragrance is back! A unique second edition has a sculpted glass bottle and an exclusive fragrance for women
A unique second edition has a sculpted glass bottle and an exclusive fragrance for women The teddy bear bottle is back on the best perfumery shelves in fine transparent glass with opaque finishes. The cap is the bear’s head. With a gold collar below for a sophisticated touch. The box immediately displays the design and shape of its contents. The fragrance has a sparkling and lively debut with mandarin Orange and Granny Smith Apple, accompanying delicate floral notes of Magnolia which reveal a fresh, joyful scent. Pure, elegant Jasmine Petals are enhanced by the velvety tones of Peony and the crisp fruitiness of White Currant. Amber Wood and Sandalwood express an enveloping sensual dimension, while crystalline Musk adds radiance and softness.
The Toy2 Bath Line features exclusive body care products for everyday use: Perfumed Bath & Shower Gel and Perfumed Body Lotion. Moisturizing and emollient, they leave a delicate scent of the fragrance on the skin and immediately provide
a long-lasting sensation of well-being and freshness. The advertising features Devon Aoki who has been photographed by Steven Meisel with the artistic direction of Jeremy Scott. Moschino Toy2 is made and distributed by EuroItalia.
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EVENTS
Things are looking bright in the Retail Travel Industry in the Asia Pacific; 2017 finished with 12.6 growth, sales to travellers in the region accelerated in 2018 to around +15% for much of the first months, according to Generation Research and this impetus is being felt in the run-up to TFWA Asia Pacific Exhibition & Conference, due to be held from 12 to 16 May at Marina Bay Sands, Singapore.
TFWA ASIA PACIFIC this year the event will have a fresh feel For the first time, floorspace at the Exhibition exceeds 11,000 square metres, reflecting strong demand from exhibitors. More than 312 companies had confirmed their participation some weeks before the event, surpassing last year’s total The region’s dynamism is shown through the number of first-time or returning exhibitors (60 so far) and the strong showing of Asian companies among the participants.
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This year’s Conference will see expert speakers from inside and outside of the industry give their perspectives on an array of topical issues, including the current climate for business in Asia, new developments in retail and customer engagement, and ways travel retail can help ensure a sustainable future - for brands and for the environment.
More floorspace, a revised Conference format and new venues for the Networking programme! This year’s Conference marks the debut of a new format, with three consecutive plenary sessions replacing the previous plenary-plus-workshop model. Joining the TFWA President, Alain Maingreaud and
EVENTS
as keynote speakers at the morning session will be Robert Guest, Foreign Editor of The Economist magazine, and Kate Ancketill, the CEO of retail-innovation consultancy GDR Creative Intelligence. South Korea’s Incheon International Airport is the world’s biggest airport by retail revenue. As a wave of tenders at Incheon approaches, the airport’s Director of Concessions Planning, Dong-ik Shin discusses the role of retail in the airport of the future.
Roberto Graziani, 3Sixty Duty Free Executive Vice Chairman, will be discussing how his company’s omnichannel approach could help lead a ‘generational change’ in the duty free and travel retail industry. Other speakers at the Conference include Przemek Lesniak, CEO of Lagardère Travel Retail Pacific, Frank O’Connell, Duty Free World Council President, Vanessa Wright, Pernod Ricard Group Vice President Sustainability & Responsibility, Stewart Dryburgh,
Nestlé International Travel Retail General Manager, GemmaBateson, JTI Worldwide Duty Free Corporate Affairs Director and Alan Brennan, dcGTR Managing Director. In the words of TFWA President Alain Maingreaud, “As the largest duty free and travel retail market, the importance of Asia Pacific to our industry cannot be understated. I am confident that the programme at this year’s TFWA Asia Pacific Exhibition & Conference will enable delegates to gain a greater understanding of the latest trends driving growth in this fascinating market.”
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EVENTS
Exhibition Programme sunday 12 may 07:15 Golf Laguna National Golf and Country Club 09:30 - 18:00 Registration
Social events schedule announced for TFWA Asia Pacific Exhibition & Conference As usual TFWA has a full social and sporting events schedule for the TFWA Asia Pacific Exhibition & Conference, to be held in Singapore on May 12th to 16th. This year the Golf Tournament will be held at a new venue - the Laguna National Golf & Country Club. Organised in partnership with Interparfums, the event will take place on Sunday 12th May. The Welcome Cocktail on Sunday evening, hosted with the support of the Singapore Tourism Board, will also be at a new venue - the historic Fort Canning. Tuesday 14th May will see the return of the annual Chill-Out Party at the Mandarin Oriental Hotel, sponsored by Lacoste, Korea Ginseng Corporation and Patchi. The Singapore Swing Party on the evening of Wednesday 15th will take place at Ola Beach on Sentosa Island, which will be transformed into a fairground complete with games, prizes and live music. All social events are available to TFWA guests registered under the full delegate package and entrance is by invitation only. Tickets can also be purchased during TFWA Asia Pacific Exhibition & Conference 2019 at the registration desk on level 1 at the Marina Bay Sands during exhibition opening hours.
19:30 Welcome Cocktail Fort Canning monday 13 may 08:30 - 18:00 Registration 08:30 - 09:00 Welcome coffee & refreshments 09:00 - 11:00 Conference: Plenary session 1 Main Ballroom, Level 5, Marina Bay Sands Expo & Convention Centre 11:00 - 11:30 Business networking with coffee 11:30 - 13:15 Conference: Plenary session 2 Main Ballroom, Marina Bay Sands Expo & Convention Centre, Level 5 13:15 - 14:15 Business networking lunch Marina Bay Sands Expo & Convention Centre, Level 5 14:15 - 16:30 Conference: Plenary session 3 Main Ballroom, Marina Bay Sands Expo & Convention Centre, Level 5 16:30 - 17:30 Afternoon networking session with refreshments Foyer area, Marina Bay Sands Expo & Convention Centre, Level 5 17:30 TFWA Asia Pacific Bar Marina Bay Sands Expo & Convention Centre, Level 4
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tuesday 14 may 08:30 - 18:00 Registration 09:00 - 18:00 Exhibition 09:00 - 18:00 ONE2ONE Meetings 18:00 - 19:30 TFWA Asia Pacific Bar Marina Bay Sands Expo & Convention Centre, Level 4 19:30 Chill-Out Party Mandarin Oriental Hotel
wednesday 15 may 08:30 - 18:00 Registration 09:00 - 18:00 Exhibition 09:00 - 18:00 ONE2ONE Meetings 18:00 - 19:30 TFWA Asia Pacific Bar Marina Bay Sands Expo & Convention Centre, Level 4 20:00 Singapore Swing Party Ola Beach, Sentosa Island
thursday 16 may 08:30 - 17:00 Registration 09:00 - 17:00 Exhibition 09:00 - 17:00 ONE2ONE Meetings
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LAUNCH
DaliA More the new fragrance from Les Parfums Salvador Dali
A young Dalinian muse intoxicated by love‌ willing to have fun, to laugh, to surprise, to seduce, to love and love again with this new fragrance DaliA More. There is a game on words here: is it DaliA More and Dali Amore? This fragrance opens a new chapter in the history of Eau de Toilette DaliA.
This new Eau de Toilette celebrates femininity and modernity It is a scent that is always cheerful and bubbly, with mischievous charm, but with an elegant femininity and a more assertive and open sensuality. It is a femininity celebrated with modernity in its pretty and ultra-chic soft pink bottle. The fragrance plays with our senses. At first tonic, cheerful and ethereal, it subtly dries down into a very feminine scent, delicately gourmand and almost carnal. The start is sparkling and festive, wonderfully fresh, with the liveliness of Sicilian Bergamot happily married to the more gourmand accord of Angelys Pear and lightly candied Apple. The romantic dimension of the fragrance fully develops in the floral and velvety roundness of the heart, with the savoury
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notes of Passion Flower and the delicately carnal and very feminine accord of Red Rose and Raspberry that twirls with gaiety. The base takes us into an intoxicating whirlwind of Sweet Musks and Crystal Amber for a luminous sensuality. The trail is modern and vibrant, exhaling a tasty and tender addiction, between romance and indulgence. The bottle is charming and elegant in a very feminine soft pink with a contrast between the frosted and translucent glass reminiscent of the freshness and subtle sensuality of the fragrance.
The glass is decorated with small studded petals that sublimate the bottle. A sculpture, like a drop of beautifully carved crystal, unites the two sides of the bottle for a unique and refined effect. The clear translucent cap is of a very modern purity. The matte silver case is decorated with stylized embossed petals and a small pale pink frame with DaliA More in silver letters, and in pink the iconic Salvador DalĂ signature. DaliA More Eau de Toilette for Women spray comes in 30 ml, 50 ml and 100 ml sizes.
LAUNCH
SHINE VIBES the spring summer make-up
collection by Naj Oleari Beauty Inspired by the famous music festival of Coachella, a real catwalk where new styles are born each year
The Coachella style changes every year, but plentiful accessories and the make-up are constants: applied on a luminous amber base, the make-up tends to be glowy and use bright colours. Lips are natural, a veil of nude lipstick with a glossy or iridescent effect, and eyes are bright and colourful, framed by black eyeliner. The new Shine Vibes collection by Naj Oleari Beauty, produced and distributed by EuroItalia, incorporates the colours of the festival, ranging from blues and greens to pinks and fuchsia. Bright colours are paired with the colours of the earth, golden sand and Californian sunsets, with glitter and pearls adding a dash of sparkle to the complete look. The flawless skin of Coachella
is obtained with the Glowing Perfection Serum, a concentration of active ingredients that work together to give the skin a real boost, hydrating and smoothing it with a real natural lifting effect for a result of bright and radiant skin. Insta Beauty Blush & Highlighter, a 2-in-1 blush and highlighter, with a creamy texture, gives a fresh and luminous look. For a radiant, bronzed look, Bright Sun Baked Bronzer is ideal, with excellent blendability and perfect combination of silky, lightweight powders. Soul Mate Duo Eyeshadow is a duo eyeshadow stick in four colour pairs. The colour is released immediately, giving a smooth look and a luminous finish.
Perfect Ink Easy Liner in an intense black allows creating a flawless line that is defined, intense and striking. Shine Vibes Lipstick, in five different shades, is a glossy lip colour with a wet-look finish. The ultra-velvety and luxurious formula creates a light film that melts on to the lips, leaving an ultra-brilliant veil of colour. The Shine Vibes Limited Collection is completed by a Blush & Highlighter Duo Brush to blend cream blushers and highlighters, as well as being perfect for high-definition application of foundation and for contouring, and a Double Sharpener for all wood and plastic eye and lip pencils, to create soft, precise tips for maximum ease of use.
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LAUNCH
BYBLOS new male fragrances instil the energy of every man Carbon Sensation and Stone Sensation transmit intimate energy, portraying two men with a deep and complementary personality
The two new fragrances for men from Byblos distributed by Eurocosmesi Elementi di Byblos Carbon Sensation and Elementi di Byblos Stone Sensation - strongly connect two discordant themes of sensuality.
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Enclosed in two bottles that represent their differences, they have a scent that follows the man through the adventures he seeks, emphasizing his own values of inscrutable mystery. Carbon Sensation represents the elegance of the night: its carbon black packaging is as inscrutable as the aroma left behind by the man wearing it. Citrus top notes are light and pleasant, introducing middle notes which are characterized by the scent of jasmine and cloves. They open up to the liquid elegance and partly unveil the mystery of darkness. Carbon Sensation transforms its essence in the finale, where the base notes of labdanum and guaiac wood harmonise the sensations to instil the sense of control and the precision of the wearer. It is a fragrance for a man who lives fashionably, for whom elegance is a matter of precision, of details, and the black colour of the carbon becomes the perfect context to express his own deep personality. Stone Sensation is in immediate contrast with Carbon Sensation, but is no less mysterious.
It is for the man who likes to run away from the city, to confront himself with nature. In this case, the sense of control is given by inner confidence, by an awareness that creates balance. The top notes open with sweet bergamot but also the pungent scent of lemon, that imbues freshness and masterfully merges with blackcurrant and coriander, for a spicy and vibrant beginning, which blends into the slightly flowery middle notes, composed of white rose, pink jasmine, birch and clary sage. These fragrances keep a balance between a meditative peace and an explosion of warm scents, for a sensation of serene sensuality that develops and concludes with the base notes of wood scents, patchouli, vanilla and oak moss. Here the bottle resembles the purity of smooth stones from a river, a solid and smooth presence which consoles with solemnity.
STONE S E N S A T I O N
VISIT US at TFWA SINGAPORE EUROCOSMESI BOOTH: BASEMENT 2 - K2
CARBON S E N S A T I O N
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LAUNCH
The eight new fragrances, under a Eurocosmesi licence, represent the evolution of techniques and olfactory bases in step with the times
GANDINI reinterpretations of great and
timeless classics in a new line
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In 1896, Gandini started to give rise to inimitable perfumes and ever since has indulged the wishes and expectations of women and men who select this brand. This expansion of the product range allows transforming the classic fragrances into romanticised and dreamy notes that meet the new and varied tastes of modern everyday life. Discovering them all means travelling in the most nuanced and varied olfactory notes. White Musk is the essence par excellence characterized by its sweetness and freshness. The perfume opens with a citrusy beginning of bergamot and orange blossom, which remains on the skin, acquiring rich and slightly spicy floral notes. Classically, white musk evokes the fresh spontaneity of the modern man, with its timeless chyprĂŠ nuances, Precious notes of Oak Moss and Amber Crystals are interweaved in the base. White Tea is a refined fragrance with initially citrus notes diluted by a spicy touch. The White Tea fragrance evokes summer and freshness, and is typical of people who do not want to stay in the spotlight
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but prefer to leave traces of their romantic personality, like a flower waiting to bloom. Mediterranean Citrus is the first new fragrance by Gandini. A lively, fresh perfume, it exalts the idea of summer and carries you off to the Mediterranean atmosphere with powdery bottom notes. It anticipates the summer and encapsulates the vibrant romanticism of carefreeness, with a seductive hint of mischievousness. Rosa Rose, also new, has sweet notes taking you to the warm world of fairy tales, where nights are endless and stars shine bright. The woody accord left by the fragrance on the skin evokes elegant and romantic sensations worthy of a dreamer, a princess of our times. The sweet and exotic note of lychee heightens the gentleness of this perfume, carrying whoever smells it into a magical world where there is always a happy ending. Aquamarina is a masculine fragrance whose citrusy, lively top notes become a floral and woody essence. It embodies all the warm olfactory notes to represent protection and security, to turn masculinity into a warm hug. Tobacco, unmistakable and fashionable, is the
masculine essence par excellence. Behind the initial fresh, aromatic floral notes, the warm and rounded tones of tobacco are expressed. The smoky notes make the perfume strong, heady, and long-lasting on the skin, transforming an olfactory sensation into a masterpiece. Notes of Salt is the fragrance of summer evenings by the beach, with its floral middle notes recalling the sweet and salty touch of the sea breeze and its woody aroma recalling a walk in the pine forest by night. It is an essence for men who let themselves be spellbound by mermaids and navigate in search of adventure. The new Black Oud is the essence for the man who stands by himself, who can choose when to be sweet and when to show his spicy soul. The initial green notes enliven the wild side of sensuality, which transforms itself into an oriental aroma, with rebellious middle notes. The essence of Oud in the base notes represents one of the most ancient and characteristic odours of the Middle East, a highly prized resin that undergoes a slow and accurate extraction and distillation process to expand its proud and unique scent.
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MAISON ITALIENNE DE HAUTE PARFUMERIE NATURAL FINE FRAGRANCES
VISIT US at TFWA SINGAPORE EUROCOSMESI BOOTH : BASEMENT 2 - K2
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INTERVIEW
Salvatore Ferragamo Parfums the importance of the Far East confirmed Export Magazine talks to Luciano Bertinelli, CEO Salvatore Ferragamo Parfums EXPORT MAGAZINE: AMO FERRAGAMO without a doubt has been one of your most important launches in recent years, You have recently launched a new version of the fragrance. Can you tell us about it and also the strategy of both fragrances. LUCIANO BERTINELLI: With the launch of Amo Ferragamo in February 2018 we wanted to address a modern femininity and younger millennials’ target. “Amo” – Italian for “I love” – is the declaration of a down-to-earth, free-spirited young woman for which we chose renowned model and actress Suki Waterhouse as the face. Suki personalizes this lively spirit, she is an international jet setter and a young woman of versatile talent. We also reconfirmed her for the launch of the new olfactory chapter of this Franchise, Amo Ferragamo Flowerful. Amo Ferragamo Flowerful is a lighter version, an Eau de Toilette, characterized by colours and flowers, from the ingredients to the flacon, for even younger consumers as well as making current ones loyal. The fragrance is launched worldwide, but its fruity-floral
scent will definitely help us to strengthen this Franchise in Asia, where lighter perfumes have a wide market share. EM: How important are men’s fragrances? What are your latest launches? LB: Men’s perfumes are an important asset in our product offer and complete a 360° fragrance portfolio. The Uomo Salvatore Ferragamo Franchise is the key men’s pillar which continues to grow in terms of volume as well as new proposals, expanding Salvatore Ferragamo’s identity in the men’s fragrance market. We’ll launch the fourth chapter this June, introducing Uomo Salvatore Ferragamo Urban Feel, to conquer an even younger consumer base with a modern and very cosmopolitan concept of of today’s man.
LB: We launched this haute-degamme fragrance collection in 2018 with the intention of capturing the essence of Salvatore Ferragamo and Tuscany in these olfactory proposals. For now the entire collection comprises 11 fragrances with concept, names and colours inspired by the incredible cultural heritage of Tuscany, rich in art, culture, traditions and nature. A collection that recalls the company’s icons, like the Gancino-symbol, as well as expressing the values of highest
artisan craftsmanship 100% made in Italy. Each of these new, modern classics in Italian perfumery comes from the imagination of the best Maître Parfumeurs, akin to the Ferragamo method. They have selected and measured out the most precious and rare materials, paying homage to Tuscany’s character and the values of the brand. For this collection we chose a very selective distribution, selling only in our Salvatore Ferragamo Boutiques and top department stores.
EM: The project dedicated to the Tuscan Creations Collections is recent. You have devoted great care and attention to it. The presentations and the distribution of these fragrances stands totally apart from what has been done to date. Can you tell us something about this project? An explosion of flowers and colours: Amo Ferragamo Flowerful the new Eau de Toilette
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INTERVIEW
Tuscan Creations – a luxurious fragrance collection capturing the essence of Salvatore Ferragamo and Tuscany
EM: It is well known that the Far East is man important market both for the fashion house and for the Perfume Division. LB: The entire APAC Region is crucial for our business with still numerous possibilities and opportunities to leverage on. It has also become more and more competitive as all the major players keep investing.
We as Ferragamo Parfums have a dedicated team in Asia with excellent expertise not only for the domestic markets but also for Travel Retail. Competition and new challenges are the best motivation for innovation, and we’ll continue to invest in product development as well as distribution and communication to surprise our loyal as well as new consumers. EM: What will characterize your presence at the Singapore Tax Free show? LB: Our annual presence with a dedicated booth is a continuous statement of the importance the entire region has for our business. It is a crucial appointment which give us the possibility to meet key players and key people of the business in one week as well as get a detailed overview of our competitors’ novelties. For this year we’ll present the launches for the second
Uomo Salvatore Ferragamo Urban Feel: the new Eau de Toilette for the cosmopolitan man of today
semester which include the above mentioned launch of Uomo Salvatore Ferragamo Urban Feel as well as a preview of a new chapter of our pillar Signorina. EM: What is your general evaluation of the various markets in the Far East? And on which countries are your most concentrated? LB: As I stated before, the entire APAC Region is of prime importance for us not only for the business of today, but also for the potential we still see. In China, for example, we’re well positioned in top cities and airports, but the possibilities in the so-called 2nd- and 3rd tier cities is of crucial interest as well as the entire e-commerce business. EM: People are talking more and more about online and offline. What do you think of this, especially when referred to emerging markets, such as China for example?
LB: On- and offline are two separate business channels with different demands in terms of content, timing and strategy, but they need to speak the same language and give the same message. The challenge is to create an overall brand and product strategy and decline and adapt it to the dynamics of these channels as well as of the different regional and local markets. You refer to China, which is a driver in online sales and communication with a huge impact of social media and KOLs on brand image and business. It becomes crucial especially when addressing digitally-engaged younger consumers. They are two realities of the same market to communicate our brand and products as well as drive sales, with especially the online market in continuous evolution. This is a great challenge for us, but great challenges create new opportunities which we are eager to face to take our business to a next level.
C.S.
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COLOR MUSE QUAD EYESHADOW H I G H P I G M E N TAT I O N FULL COLOUR EASY TO BLEND
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BOLD AMBITION
N E W V I N TA G E
MODERN MASTERPIECE
NUDE SPECTRUM
WWW.ASTRAMAKEUP.COM
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EVENTS
Decorté and Marcel Wanders celebrated their professional collaboration, which has spread all over the world the radiant beauty of the skin, at the Milan Design Week, with an anticipation of the commemorative exhibition of their ten years of collaboration which will take place in 2020. Through their collaboration, these two brands have changed the way women all over the world experience
true beauty. With a passion that knows no frontiers, the Kobayashi family produces cosmetics that can offer real dreams and hopes. In 2016 the brand evolved, changing its name from Cosmedecorte to Decorté. Decorté is already well positioned in important perfumeries and department stores, including Mazzolari in Milan, Selfridges & Co. in London and Saks Fifth Avenue in New York.
Marcel Wanders during the press conference in Milan; in the photo also Nicola Catelli, Beautimport CEO and Decorté distributor in Italy
DECORTé AND MARCEL WANDERS celebrate their long-lasting partnership during the Milan Design Week
The spirit of the company, which was founded in 1946, is still alive in all the facets of its business, from research and development to production, and from customer-oriented consultant sales to sales channels, the family-run company is now an icon in the cosmetic sector at global level. The company serves clients internationally, in Japan, China, Taiwan, South Korea, Singapore, Thailand, Malaysia, the USA, Canada, the United
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Kingdom, Italy and elsewhere. “I can’t wait for the next ten years to begin, I am convinced that Marcel Wanders will continue to grow and that both our company and Decorté will grow with him,” said Kazutoshi Kobayashi, president and Managing Director of KOSE’ Corporation. Marcel Wanders has been the artistic director of the Decorté brand for nine years. This collaboration has given him the chance to conceive of campaigns and advertising films in a holistic spirit, packaging with a modern design and luxurious window displays with a strong visual impact. His passion for beauty and his desire to create meaningful bonds, capable of raising the human spirit through design, perfectly espouse the brand’s philosophy. For more than a decade, marcel Wanders has developed an aesthetic and a feeling that speak of universal elegance, sophisticated
luxury and pure femininity. “This collaboration came into being with a very clear objective: to make the world a more beautiful place. And I think that this is exactly what we are doing every day, together,” added Marcel Wanders.
Nobuhiko Makishima, Director Decorté Prestige Selective Division
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MY GLOSS / LUMINOUS DROP The new collection glow dimension focuses on bright lips and radiant complexion, where light is the main player of make-up. Worn like a veil of dew on the skin for a radiant sensation of sensuality. The collection consists of luminous drops, the new liquid highlighter with fluid texture and my gloss plump & shine, the mirror-like lip gloss with vinyl finish.
WWW.ASTRAMAKEUP.COM
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2019 COSMOPROF INDIA MUMBAI A new world for beauty Bologna, Hong Kong, Las Vegas, Mumbai cosmoprofindia.com
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12 – 14 JUNE
Sales Office Asia Pacific UBM India Pvt. Ltd Mumbai, India P +91 22 6172 7510 F +91 22 6172 7273 cosmoprof-India@ubm.com
Sales Office Europe, Africa, Middle East, The Americas BolognaFiere Cosmoprof S.p.a. Milan, Italy P +39 02 796 420 / F +39 02 795 036 international@cosmoprof.it
BOMBAY CONVENTION & EXHIBITION CENTRE (BCEC) Marketing and Promotion BolognaFiere Cosmoprof S.p.a. Milan, Italy P +39 02 796 420 F +39 02 795 036 info@cosmoprof.it
Organised by
New venue!
L A
V I E
E N
C H E R R Y
Five new matte colors of hypnotize liquid lipstick for an irresistible make-up look.
WWW.ASTRAMAKEUP.COM
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INTERVIEW
ASTRA MAKE-UP Full steam ahead for export, a strong focus on e-commerce and a new image AFFORDABLE LUXURY, ITALIAN QUALITY AND GREAT ATTENTION TO THE INGREDIENTS ARE THE PLUSSES OF ASTRA MAKE-UP
Simone Settimi and Lucia Menghella
Astra Make-Up, the Italian brand of cosmetics of the Umbrian company Giufra is strengthened and presents a new plan for medium-term development which aims at a repositioning in Italy, a strong focus on e-commerce and internationalization. Thanks to an action of rebranding, Astra Make-Up, which in 2018 celebrated its thirtieth birthday, now presents a new image to the public, on the strength of those plusses which have always distinguished it on the market: the high quality of its products at an affordable price.
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We have taken risks but it’s worked, said Lucia Menghella, Managing Director of Astra Make-Up, who runs the company together with her husband Simone Settimi. “We are focusing on a very high image an all-Italian quality proposed at a price which is definitely democratic. It was a successful intuition, the perception of the brand is changing completely. We needed a more contemporary image, which did not impact the approval of the over 35s, our core target, but also conquered the younger consumers.
The story and the success of Astra Make-Up also passes through the numbers, all positive, especially since, two years ago, the process of repositioning of the brand began.
From eight to nine million pieces of make-up produced every year, which compared with the 120 of the market, are equivalent to about 7%. Astra Make Up closed 2018 with a turnover of euro 12 million (+4% with respect to 2017, +20% in the past three years) and distribution now in 3,500 POS, supported by growing results recorded in the e-shop.
INTERVIEW
Now, through new commercial agreements with important European chains, the brand is wagering on the export market and in internationalization. The company is in full expansion: whilst the agreement with an important chain of French perfumeries is at the phase of finalization, the company is working to build a bridge towards the great markets of the Far and Middle East above all, as well as Central and South America. Our business plan expects to double turnover in three years and to boost exports to balance the Italian market, 50/ 50. The five-year objective is a tripled turnover with 80% export. This is why we are taking part in several trade fairs: as well as Cosmoprof in Bologna, we have been at Dubai, Teheran and BogotĂ and we have others on our schedule. Internationalization on its own is not enough. In the so-called Digital Age, which in a short time has changed the habits of the modern player, the company has as one of its
priorities, alongside export, increasing attention for the management of social media and e-commerce. The Internet, the social media and, in general, digital knowledge have completely revolutionized the approach to consumption and purchasing. With e-commerce we started from zero last year but the objective is to be able to develop sales equal to 10% of the turnover. The new launches will now go through the Internet, differently from what has been the case until now, when launches were made in retail to then go online. By creating interest online, we test the new products to then distribute them to the dealers. Our official profiles on the main social media such as Instagram and Facebook let us involve and reach an increasingly larger public and alongside this we are planning tutorials on YouTube by our make-up artist, Daniele Batella. ASTRA’s plans for development are ambitious but can count on another important aspect
which distinguishes the brand on the market: quality. The company team is strict and inflexible on every product with the Astra Make-Up brand:
We are extremely demanding on the qualitative content and the performance of our products, proven by the fact that 35-40% of our sales come from the face area, the one which creates most loyalty if the product keeps the promises it makes. The affordable price can at times be deviant but we ensure a range of totally Italian-made products, certified and guaranteed, and the testimonies by those who have used our references for years are for us the best answer to the work and passion of a lifetime.
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company
Sentéales Enchanted cosmetics
Capitals, joyous and multi-coloured… the 9 letters of “Sentéales” seem to sparkle on the bottle of Huile Enchantée. With this dry oil for body and hair, Sentéales grants the wish of a divine caress enveloping the body with absolute comfort. Huile Enchantée also marks the encounter of a Polynesian pearl which will sublimate the skin and a voluptuous black rose, rich in beneficial flavonoids. The essential oils of myrrh and magnolia, sweet almond oil and bark of mimosa tenuiflora join extracts of prickly pear. In a heady trail, this precious oil regenerates and hydrates and leaves the body delicately satin-smooth.
The laboratory subscribes to the idea of “Less is more” and transparency, so Sentéales offers a short range but with infinite possibilities, thanks to the combined use, in synergy or the complementary use of its products. Sentéales prefers, when possible, short circuits, as for the procurement of the cherry blossom for its hydrating range (Source Intense Crème, Source Intense Masque), the cereals in its hyaluronic acid… and uses several certified botanical active ingredients.
Franck Benet
Huile Enchantée also clarifies the strategy of the Laboratoire Sentéales, which has become a fundamental player in the sector of aromatherapy, so that aficionadas will find once again a performing and emotional care product, whilst others will discover the fundamental products of the brand emphasised once again on this launch :
Parma violet is green! A brand like Sentéales can effectively have a glamorous and seductive identity, with its feminine Parma violet (and now ivory for the body line), convey an elegant, sophisticated and very Parisian image while claiming authentic roots, based on expert knowledge of aromatherapy.
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Sentéales, as Franck Benet, Chairman of the brand emphasises, is: “A unique alchemy hovering between charm and authentic, luxury and natural.” The laboratory is acknowledged for the complex art of assembling 100% natural essential oils, the result of extraction procedures which are respectful of the environment and offers care with a high rate of naturalness (almost 90% for Huile Enchantée, 96.8% for Élixir d’Arômes Douceur...), with, at the heart of the range, the 4 elixirs of aromas (Douceur, Précieux, Pureté and «Insolente Jeunesse»), using the botanical extracts and essential oils of magnolia, camellia, Damascus rose, black orchid, bitter orange, myrrh…
Between tradition, science and a desirable future... Sentéales takes special care so that its values are translated by real commitments. As France is the cradle of modern aromatherapy, it is natural that all the Sentéales products are conceived, formulated and manufactured in the country. “Made in France” is appreciated internationally as is the effectiveness and the comfort of use of the products and the originality of the formulas, but Laboratoire Sentéales is also acknowledged for its responsible performances.
Conscious and engaged cosmetics for sustainable beauty... The box for Huile Enchantée is printed on paper made from fibres of pure cellulose from responsible sources, as are all the supports for communication, from this year onwards. The caps and lids in resin with the unique properties of the brand do not come from oil and in 2020 the gradual use of plant-based alternatives to petrochemical derivatives for all the bottles will become generalized, allowing a considerable reduction of the carbon footprint. Other ambitious projects have been started, aiming at building up a desirable future and returning in part to nature what Sentéales owes it.
100% Freedom Huile Enchantée is a manifesto and a remedy against depression, it has to remind us that beauty liberates, particularly at Sentéales. It also inaugurates a cycle of several major launches scheduled from now until the end of the year.
L’ H UIL E EN CH A NTÉE
Huile sèche Nourrit - Sublime BOD Y OIL Satin feel Nourishes - Enhances
Photographie : © kiuikson
C O R P S & C H EVE UX B O DY & HA IR
Once upon a time, a wish come true of a divine caress wrapping the body in ultimate comfort...
11 rue du Colisée - 75008 Paris - FRANCE - Tel. : 33 (0)1 55 37 03 11 - contact@senteales.com
w w w. s e n t e a l e s . c o m
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INTERVIEW
SA.G GROUP & 3 SENSES passionate about their brands One of the two founders, Thomas Goebel, of the German perfume and beauty products wholesale company speaks to Export Magazine
p GmbH, d and Marketing Director Sa.G Grou of Sa.G Group GmbH, Nils Loerber BranVictor Sanchez Ceo of Sa.G Group GmbH der Foun el Goeb as Thom left: From Executive 3 Senses GmbH and Antonella Panepinto Sales & Marketing
SA.G Group & 3 Senses is an independent owner-managed German perfume and beauty products wholesale company with a focus on perfume, beauty and care. With its own structure, it supplies Germany, Austria, Switzerland, the Netherlands, Belgium and Luxembourg and the Middle East with their products. To supply their foreign clients, they work together with competent distribution partners all over the world. The business partners of the SA.G Group & 3 Senses are national and international speciality retailers and their product range is sold by market leaders as well as owner-managed retail stores. Passionate about all their brands, the brands of their partners which are distributed in its regions and of course, the company’s own licensed brands, SA.G Group & 3 Senses’ key factors in its business activities are professional management, functional competence and extraordinary dedication.
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EXPORT MAGAZINE: Mr. Goebel, what are the main activities of your company and what brought you to the world of perfumery? THOMAS GOEBEL: Our work is built on two pillars. We have a long-standing domestic distribution business. But our focus and the future are in the license business. We look after our brands with passion and are constantly looking to complement our brand portfolio. It is always a great challenge to translate an existing brand-world into a profitable beauty concept.
We love and live this product diversification and implement it in all areas from idea through design to production. Someone out there meant well to me and took me to this wonderful industry that has been woven into humanity for centuries. Originally, I come from the watch and jewellery business and one day made a very good decision. I founded this company 10 years ago with just one brand. It fills me with pride to have such a great team with such exciting brands.
INTERVIEW
EM: How did the change from distribution on the domestic market, of which you have great know-how, to the acquisition of international licences come about? Do you think that this decision will have a positive influence on the medium-term development of your company? TG: A clear YES. Today it is no longer enough to be strong in its local market. Nowadays, everyone is connected, and everything is networked. We started with e.g. Scotch & Soda and Dunlop and are very excited about the global response. We are ready for more! EM: How is your structure organized, in Germany and abroad? TG: We maintain a direct contact with each of our customers. Each brand has its own team and a contact person
who organizes everything. We accompany our partner from the idea to the placement on the shelf. Internationally, we have gained a very experienced colleague from the industry who is helping to build an export team and find the right global partners. She is also supported by a sales and marketing team from Germany. EM: Which brands do you have under licence? TG: Scotch & Soda, Dunlop, Jette Joop, Engelsrufer, Leonardo, Toni Gard, Kaviar Gauche, Talbot Runhof, Save Brave and Helene Fischer. The brand “Platinum Bar” is our own brand. This is a luxurious niche concept, which is very well presented in selected department stores in Europe and the UAE. EM: What are the strengths of your brands?
Is the fact of being ‘made in Germany’ appreciated by international clients, even though the scenario prevalently appears dominated by French, American and Italian companies? TG: We have found that if quality, fragrance and concept are right, it can work in all markets. "Leonardo" and "Kaviar Gauche" are e.g. two brands "Made in Germany", which have received a lot of acceptance on, and after the last TFWA. Leonardo is a glass manufacturer and has the award “Brand of the Century” in Germany. The Americans, Mexicans and Japanese appreciate that. EM: Yours is a young and dynamic company with expertise in the world of perfumery so that each brand has an identity and positioning in the market of its own.
You have a rich and variegated portfolio. Do all these factors help you in putting the various lines on to the market? TG: Yes, we are young and dynamic. Maybe that's our big advantage over the big guys. We are fast and our selective brand portfolio allows us to work very closely and personally with our business partners. Every brand is different. Each brand requires intense preparation to understand and translate. It means with each exchange we learn to do so. EM: What is your ideal business partner like? TG: We appreciate it when a brand owner gives us confidence and gives us the freedom to translate his brand into the world of perfume. We also have a network of highly motivated distribution partners. Again, trust and belief are two of the main pillars.
C.S.
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LAUNCH
SCOTCH & SODA alchemy at work for fragrances that feel classic and new
The two new fragrances from Scotch & Soda draw on the brand’s love of authentic culture combined with its desire to hunt for the unexpected. This recipe for alchemy has resulted in scents that feel both classic and new at one and the same time.
The Amsterdam-based fashion label launches two new fragrances for men and women that typify its essence
In the words of Scotch & Soda’s creative director, Marlou van Engelen, “The new perfumes typify our essence. A love of creating newness with classic elements, Of understanding the rules before you can break them. A story that is born of our heritage and from our Amsterdam-born curiosity in the world around us.” The fragrances come in heavy-based glass flacons with clean, contemporary lines. The finish of the flacons is courtesy of a process custom-created for the brand, resulting in an elegant. Hand-crafted feet. The women’s scent is pale rose in colour, the men’s has a cognac-gold tint.
The fragrances have been created in collaboration with Robertet Fragrance House. The women’s fragrance comprises base notes of gaiac and sandal wood, top notes of bergamot and lemon with lotus and rose notes at its heart. For men, high notes of bergamot, cardamom and tarragon combined with the warmth of geranium, cashmere wood, nutmeg and vetiver. Tonka beans, musk and vanilla add comfort and softness. Both come in two sizes of 40ml and 90 ml and will be distributed through Scotch & Soda’s 150+ monobrand stores and 8000 points of sale worldwide.
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LAUNCH
Modern glamour and timeless elegance are the common elements
KAVIAR GAUCHE now a fragrance as elegant as the couture creations Kaviar Gauche Couture is a brand that represents modern glamour and is an international high fashion label. It was founded in 2004 in Berlin and is famous for the timeless elegance of its bridal couture and cocktail dresses, which VIP & celebrities like to wear on the red carpets around the world.
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The signature fragrance is recreating the same modern and sophisticated allure as the couture. With a rich and precious mix of white flowers the fragrance makes you enter a world of dream and romance. The woman who wears Kaviar Gauche is also a sophisticated woman, who likes exclusive creations and true beauty. The bottle design with a rose shaped metal cap stands out for its beauty and preciousness. A white silk ribbon around the bottle neck adds the final touch of modern sophistication that is revealed in every detail of the fragrance.
Johanna KĂźhl and Alexandra RĂśhler
ES T.
1888
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2019 COSMOPROF ASIA HONG KONG A new world for beauty Bologna, Hong Kong, Las Vegas, Mumbai cosmoprof-asia.com
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Sales Office Asia Pacific UBM Asia Ltd, Hong Kong P +852 2827 6211 F +852 3749 7345 cosmasia-hk@ubm.com
13 – 15 NOVEMBER 12 – 14 NOVEMBER ASIAWORLD-EXPO HONG KONG CONVENTION&EXHIBITION CENTRE Sales Office Europe, Africa, Middle East, The Americas BolognaFiere S.p.a., Bologna, Italy international@bolognafiere.it For info: P +39 02 796 420 international@cosmoprof.it
Marketing and Promotion BolognaFiere Cosmoprof S.p.a. Milan, Italy P +39 02 796 420 F +39 02 795 036 info@cosmoprof.it
Organiser Cosmoprof Asia Ltd
LAUNCH
WOOD the new Dsquared2 fragrance Wood is strong and sturdy, with a complex structure that makes it unique and inimitable: these characteristics have inspired the twins Dean and Dan Caten behind the fashion house for their new Dsquared2 fragrance of the same name: Wood, made and distributed by EuroItalia.
The characteristics of wood have inspired the new fragrances defining the contemporary DSquared2 man and woman The linear bottle is made of burnished glass for men and clear glass for women and each one has a unique cap made of the highest quality ash which is created piece by piece, offering a level of craftsmanship that has almost disappeared. The cap also features a magnetic closure. This combination of warm and cold materials meets without losing line their individual sensory qualities, Wood as a material lends an archaic flavour, powerful yet reassuring, while the brilliance and clarity of glass and aluminium, enhance the preciousness of the fragrance. The exclusive crafting of the bottom allows the glass to spread into a curve, which creates a new element inside the bottle – a teardrop shape – like another ampoule to hold the fragrances. The flocked packaging is elegant and tactile, in dark brown velvet for him and pink velvet for her. Sealed with a maple leaf, the unmistakable symbol of the Dsquared2 fashion house is a guarantee of quality, research and innovation. The male fragrance is powerful, distinctive and masculine. Its top notes have all the
Mediterranean freshness of Bergamot from Calabria, Mandarin and Lemon from Sicily and is enriched with elegant, sharp notes of ginger. Vibrant tones of Violet Leaf and Cardamom contrast with the distinct sensuality of Ambrox. A modern blend of White Wood brings light to the deep, elegant character of Vetiver. The Wood fragrance for her is floral and woody, a contemporary composition, vibrant and ultra-feminine. Top notes of Mandarin from Sicily and Raspberry Leaf express joy and vivacity, combined with Lily of the Valley and Magnolia, which add fresh and ethereal notes. The infusion of Osmanthus and Jasmine, precious and seductive ingredients, reveal an intense femininity. Bright notes of White Woods and Cedar, along with the depth of Ambrox, give this fragrance unmistakable character.
The perfumes are completed by exclusive bath products: Bath & Shower Gel, After Shave Balm and Deodorant Stick for Men, Bath & Shower Gel and Body Lotion for women. The products are hydrating and nourishing for daily body care: the exclusive Bath Line of Wood by DSquared2 leaves skin with an immediate and lasting sensation of well-being and freshness. The new Wood advertising campaign has been created by Mert & Marcus with the artistic direction of Dean and Dan Caten and features models Anna Ewers and Julian Schneider. They become perfectly entwined in a whirl of motion featuring passionate, energetic and dynamic bodies, that meet and collide in a play of sensual and intense glances and complicity.
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LAUNCH
Nouba has a 40 year-old history. A history that describes the passion for make-up and the creation of stunningly colourful products. The spark was ignited after the magic encounter between the founder and the NUBA tribe in Sudan, with this spark representing the driving force that turned on creativity and inspired the explosive use of colour as distinctiveness.
Over the years, the brand has developed more and more innovative products, conquering new markets thanks to a varied product line. Nouba is constantly growing and evolving together with its own consumers, who are more and more demanding, sophisticated and connected. The performance in care, experimentation with colour and the versatility of textures make the brand’s products essential tools for
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NOUBA the color under skin whoever desires easily-achievable beauty. Nouba wisely combines know-how, systematic accuracy and is Made in Italy, which are extremely important features for an Italian company. For this reason, the new foundation Ideale, about to be launched on the market in a few days’ time, is the perfect example of how Nouba researchers can gather multiple features in a single product: colour, hydration, nourishment, good feeling. It is a smart foundation that can enhance the colour underneath the skin thanks to the special photo adapting powders that tame light to intensify radiance. The brand’s essence lies in its instinct. Its unconventional nature blends with bold colours and textures with an extraordinary endurance. The vocation for contrast and harmony-in-contradiction trace the path towards a beauty that has never been so easy to reach. A few simple gestures and a few products are required to obtain a strikingly beautiful total look. How will the brand develop in the future? The brand’s evolution will have to meet the needs of a mixed tribe of consumers, through the
creation of versatile and self-adapting products that must fulfil three main necessities: instant beauty, ease of use and colour refinement. Last but not least, a strategy aimed at the coexistence of social network-centred consumers and not. Today, more than ever, it is essential to communicate the original vocation of the brand, balancing both digital and real identity. Diego Dalla Palma's creative contribution has been indispensable to reaffirm Nouba's roots in a completely new perspective and to create a link between past and future. Diego, an extraordinary promoter of vision and experience, knows how to embellish science. The strong images and the disruptive language blend with Andrea Brambilla's scientific and technical accuracy, whose contribution has played a key role in the brand relaunch. Nouba is present in 40 countries and, since last year, on the Chinese market as well. The potential of this country and the level of product, packaging and communication refinement represent a unique opportunity to improve and to be inspired and stimulated.
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With over 30 years of expertise in hair color and care, we connect our clients with their dreams, creating beloved and successful hair and skin care brands thanks to pioneering product concepts, formulas, design and full-service partnerships. We are the partners of more than 120 brands living in 90 countries all over the world and we offer a wealth of 1000 formulas Made in Italy. We distribute 4 own brands both in the professional market and retail: Nouvelle, Silky, Eslabondexx and Guudcure.
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VISIT US AT: COSMOPROF ASIA Hong Kong 13th-15th November
connect yourself with your dreams: hsacosmetics.com - shop.hsacosmetics.com
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2020 COSMOPROF BOLOGNA, ITALY – FAIR DISTRICT
12 – 15 MARCH
13 – 16 MARCH
A new world for beauty Bologna, Hong Kong, Las Vegas, Mumbai
Company of
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Organiser BolognaFiere Cosmoprof S.p.a. Milan, Italy P +39 02 796 420 F +39 02 795 036 info@cosmoprof.it
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2019 COSMOPROF NORTH AMERICA LAS VEGAS A new world for beauty Bologna, Hong Kong, Las Vegas, Mumbai cosmoprofnorthamerica.com
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Marketing and Promotion BolognaFiere Cosmoprof S.p.a. Milan, Italy P +39 02 796 420 F +39 02 795 036 info@cosmoprof.it
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B.kolormakeup& Skincare Masters of Innovation
Join us at
China Beauty Expo
SHANGHAI booth
N15 14-17
“Pure Velvet Veil�, the new hybrid concept for making up the face, concealing all those imperfections without letting on they're even there, further strengthens the innovative drive of the Italian cosmetic creator and manufacturer. Innovation recognized for the fourth year running with the umpteenth Cosmopack Award win for innovation in formulation. A success that echoes "Ice Crumble", the impalpable compact product that defines makeup with the desired finish, resulting sensorily and visibly imperceptible; "Magic Mask", a wonderfully soft emulsion that turns into an elastic film by simply spraying the activating mist, a concept recognized as a supreme innovation in skin care formulation; and the now internationally recognizable “Glossy Baked", the baked powder resembling gold bullion that was a good two years ahead of the current metallic makeup trend. A winning foursome joined by many more of the 250 new offerings that the creative B.kolormakeup & Skincare laboratories promote annually, stirring and stimulating the creativity of international cosmetic brands that have chosen them as their partner in developing new colour and skin care projects.
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LAUNCH
LUIGI BORRELLI NAPOLI when neapolitan sartorial elegance is translated into fragrances Drawing on a family heritage going back to the end of the 19th century, Luigi Borrelli Napoli and the values of fine craftsmanship, elegance and passion, the Luigi Borrelli, Royal Collection of Fragrances perfectly embody this culture of refinement and sophistication.
A fourth-generation tailoring family enters the world of fragrances with a splendid collection Named after the fine fabrics that have always been used in the family’s tailoring business, they are crafted with the same attention and care as the bespoke shirts and suits for men who want the very best. COTTON is an aromatic interpretation of the popular fabric where values, philosophy of the Fashion House and part of its DNA are reflected. Purity and freshness open the composition with clary sage with anise. The feeling of comfort and cosiness is created by the vanilla-iris union in the heart of the fragrance. The soft velvety texture is underlined with an elegant rose note together with the woody-ambery base accord. VICUÑA WOOL is a chypre fragrance consecrated to vetiver. Black pepper underlined with tangy elemi resin brings harmony and a certain
opaqueness to the composition, and merges later into the classical chypre accord of oak moss, patchouli and amber. Combined with a masculine note of bitter leather, this accord spotlights top and heart notes in order to deliver the tactile feeling of touching a fine sweater made of natural wool. CASHMERE is an aromatic ode that celebrates a contrast between seeming subtlety and actual durability of cashmere. The main accord is built around the multifaceted labdanum, “turning” to cashmere with the help of a spicy, woody and musky-powdery embrace. After a brisk departure with bergamot, there is black pepper and incense that array labdanum with a semi-transparent smoky shawl.
Together with a spicy-balmy accord, a rich woody theme develops with notes of cedar, guaiac wood and vetiver. Silk is a cool and caressing scent, built on a traditional masculine combination of citruses and vetiver but seen from a new angle: the freshness of citrus gardens, the green spiciness of Clary sage, the elegant severity of Vetiver and Moss, the creamy-almondy sweetness of Tonka beans and dry amber wind. Silk does not insist, it can find a compromise and rules with a firm but tender hand. This cool and caressing scent is slightly softened by oily-powdery Cedarwood and velvety musks. All the fragrances are 100 ml Eau de Parfum.
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COMPANY
DIVAGE focuses on capsule collections
and limited edition kits for 2019 Nuances of gold and full colour characterize the products
The marketing strategy implemented last year by Divage, the Italian make-up brand with an international outlook, is continuing with success: focusing on capsule collections, limited edition kits and numerous product launches with the dual objective of having greater competitiveness in Italy and increasingly opening its vision on export markets. Increasing the continuative line with new products that are not closely linked to seasons, has had a very positive feedback from professionals and above all from the consumers, with whom the company aims to develop a constant dialogue: opening the online store and the investment in the social media are the preferential channels of dialogue, the place where the brand is building up a relationship with its target every day.
Two important new items are on their way this year: the GOLD PARTY capsule collection and the family of limited edition kits. The first is a project that has been created specifically to meet the needs of foreign markets, in particular in the Middle East, which are strongly accelerating and represent an important share of the global market of Divage. Five products with in common the colour, gold, with a specific focus on lips and eyes: Good Vibes mascara, with a spectacular super lenghthening effect; Good Vibes Matt Lipstick, the very long-lasting lipstick with an ultra-matte finish and a comfortable moisturizing formula; Highlighter Palette, which has five shades ranging from gold
to bronze, to create perfect effects of the light and combinations with pearly gleams; Waterproof Pencil, a 3-in-1 pencil: eyeliner, kajal and eye shadow; Waterproof Eye Liner & Kajal, the innovative automatic pencil with a dual use and an ultra-silky and smooth texture that ensures a bold and luminous smudge-proof line. Nail Kits, palettes of Divage nail varnishes with a material finish in the shades of the moment, together with varnishes with special effects and/or curative BB in intriguing packaging. Lips Kit, perfect combinations of lipsticks and lip pencils in precious sets and in the shades of pink, red and nude. Eyes Kit, the winning combination for eyes to the fore and lashes with extra volume and length, black eyeliner or pencil + matching mascara.
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LAUNCH
Warew the essence of Japanese aesthetics A skincare line focusing on quality aging, applying and mastering the famous Japanese wabi-sabi philosophy, the traditional aesthetic sense representing transient and impermanent beauty. Warew integrates the power of Japanese medical herbs delivering them through pioneering technology inside our skin, in order to rediscover our beauty every day, in each moment of life, generating harmony and wellbeing. Warew approaches beauty in every detail. The precious design of the packaging recalls the immaculate white kimono worn during Shintoist weddings, which inspires the exquisite white bottles molded in glass and reflecting a radiant beauty embraced by the vermilion obi, the center of your skincare discovery. As soon as you take the obi in your hand, your beauty journey starts. Warew R&D labs have developed a new and exclusive cell neogenesis
component called Cell Viable Organics, based on a patented mixture of powerful extracts from Japanese medical plants, improving skin cells regenerative power.
Method to enhance facial contour and alleviate sagging
Method to enhance the brightness and look of the collar bones
Method to alleviate dullness around the eyes
Method to alleviate swelling and sagging
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This original mixture is dosed to balance every product formulation in order to grant the best quality ageing effects on the skin, restoring its natural barrier functions, promoting skin natural life cycle and inhibiting collagenase and elastase actions. Warew introduces a three-step routine, with a Cleansing Oil and Washing Foam as first step of the regeneration process; Emulsions to replenish the skin hydrolipidic protective layer; Creams and Serums acting on a perfectly prepared skin, promoting cells regeneration and barrier improvement, complemented by the Eye Cream and Lip Care products to impact specific needs. A beautiful skin is found in a healthy skin, and Warew offers us the chance to enjoy the gracefulness unique to Japan.
2019 September 11|12
NEW YORK Center 415
MakeUp in NewYork is the exclusive BtoB event with global make-up and skincare offers from ingredients, formulation, design, packaging, accessories to full service suppliers.
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CARRERA quality and innovation help
developing international markets Almon is the licensee of the Carrera Jeans brand for the production and marketing of fragrances and products in the sector of perfumery. Carrera is an Italian company that was founded in 1965, is based in Verona and is one of the leading companies of casual fashion in Italy and the world. Almon moves on the market following a precise business model, focused on four fundamental points which reflect the company’s values: quality, innovation, sharing, passion!
internationally is also contributing to obtaining excellent results. As well as the traditional channel of selective perfumery, the intention is to explore other channels where Carrera is already obtaining excellent results. The Carrera stores, for example, will be ambassadors and promoters of the success of the fragrances presenting the whole range and offering their clients the possibility of an all-round shopping experience.
THE FRAGRANCES Almon is an Italian company, based in Milan, which offers its clients its experience in the study and marketing of fragrances and products for well-being In the first place, the quality of the products, which is unquestionable, found through leading suppliers, who are asked for a product the meets very precise requisites, in order to have a really unique final result. You only have to think of Carrera Jeans fragrances, a sophisticated combination of different elements to make the experience unique for the consumer. The union of glass, metal and denim gratifies the senses of touch and sight awaiting the real discovery, the olfactory one. From the very beginning, the partnership with Carrera Jeans was one of perfect harmony. Both companies have in their DNA the desire to be proactive and to experiment. Knowledge of the brand
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At present, the Carrera Original 700 (men) and 770 (women), 707 Camouflage men and 767 Camouflage women product ranges have been completed by two recently launched new fragrances: Carrera Jeans Original White for her and Original Black for him. Carrera Jeans Original Black opens with aquatic and bergamot top notes. The heart of lavender, patchouli and vetiver add appeal to the fragrance, while the base notes of amber, leather and oak give a virile touch. The feminine version, Original White, is characterized by a fragrance of the "floriental" family, with top notes of blackcurrant and pear, heart notes of iris, jasmine, tonka bean and orange blossom and base notes of patchouli, vanilla and caramelized sugar. Both fragrances are sold in the eau de parfum version in the 75 ml and 125 ml sizes. The travel kits are also greatly appreciated, because they meet the need of 'global shoppers'.
The brand awareness of the Carrera brand and the important partnerships signed by the group on export markets is also helping to find fertile ground to lay the foundations to build up present and future development. The North and South American markets are giving excellent results, the presence of Carrera fragrances is now in a phase of consolidation in many countries, thanks to the excellent support of our local distributors. Attention is now being turned to the European market, where the entry into one of the most important French chains, NocibÊ, is deemed to be a trigger for other countries as well. There are also excellent perspectives for the British and German markets which are already being worked on. The real challenge at the moment is Eastern Asia, where the Almon objective is to find reliable distributors that fully embrace the project and share the company’s founding values.
Almon will be at the Hotel Marina Bay Sands, Singapore, from May 13 to 16. For info: +39-3455506682 info@almon.it
INTERNATIONAL EVENTS IN COSMETICS & PROFESSIONAL BEAUTY SECTIONS BUSINESS MEETINGS ASIA:
A MATCHMAKING PLATFORM FOR INTERNATIONAL BRANDS TO MEET THE MASTER IMPORTERS AND RETAILERS FROM CHINA AND OTHER ASIAN COUNTRIES.
CHINA COSMETICS RETAIL SUMMIT:
PROVIDING THE INSIGHTS TO HELP COSMETICS STORES LOOK GET AND KEEP THE HIGH-VALUE CONSUMERS THROUGH NEW MARKETING STRATEGY
N5 HALL – FASHION DISTRICT:
AN IN-DEPTH INTERPRETATION OF INTERNATIONAL FASHION BEAUTY AND PREMIUM PERFUME
INTERNATIONAL COSMETIC DERMATOLOGY FORUM:
AN INTERACTIVE PLATFORM FOR HIGH-END BRANDS, PROFESSIONAL ORGANIZATIONS AND INDUSTRY EXPERTS SHARING THE LATEST MEDICAL AESTHETICS AND ANTI-AGING CONCEPTS AND KNOWLEDGE.
SPA AND MEDICAL AESTHETICS COOPERATION SUMMIT:
PROVIDING THE INSIGHTS OF COMBINATION OF SPA AND MEDICAL AESTHETICS ORGANIZATIONS.
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Held for 24 years, China Beauty Expo (CBE) is the professional trade event and platform for the beauty industry. CBE hosts over 3,500 exhibiting companies, and 10,000+ brands covering the entire beauty industry from supply chain to finished products to the latest packaging solutions. CBE is a one-stop destination for distributors, retailers, and beauty professionals seeking to find the largest range of beauty products and manufacturing solutions in Asia.
Why China Market Booming Beauty Market in China China has a population close to 1.4 billion, of which 228 million are post-80s, 174 million are post-90s and 147 million are post-00s. The total number of people born between 1980 to post-00s is 549 million. Whether its middle-class or young consumers of Generation Z,
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Why Visit
China Beauty expo China will become the world's largest consumption market. Data from Euromonitor indicates that China has become the second largest cosmetics market after America with market scale at 53.5 Billion USD. Increasing Business Opportunities in the Chinese Beauty Industry • Increasing Chinese beauty product exports to overseas markets.
From 2013 to 2018, the export volume of Chinese beauty products showed an increasing trend. The export volume of Chinese beauty products in December 2018 was 218.75 tons, an increase of 17% compare to the same period last year. On the cumulative side, the export amount of Chinese beauty products for the year 2018 was nearly $2.5 Billion USD, an increase of 21.5%. • Over 4,000 cosmetics manufacturers in China have advanced technology and highqualified cosmetics products. China’s Generation Y and Z are the main consumption power in China, who likes stylish high-quality premium cosmetics. Over 4,000 cosmetics manufacturers in China started producing personalized, highqualified packaging with advance technology catering to that market.
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Why China Beauty Expo Over 16,000 Booths, 26 Halls and 270,000 Sqm of Exhibiting Area CBE 2019 will feature over 16,000 booths, covering the entire beauty supply chain to finished beauty products to the latest in packaging solutions – a year-on-year growth close to 23%. • Grand source for both Chinese and International Cosmetic Finished Goods at one Platform CBE 2019 will have over 2,200 brands in cosmetics finished products, covering personal care, color cosmetics and accessories, toiletries, mask, oral care, maternity & baby care, fragrance, SPA & salon products, medical beauty products etc. 18 nations and group pavilions will bring in close to 500 international exhibitors. With around 600 exhibitions import agents, it is the first year that international brands will occupy close to 50% of CBE. This is a great opportunity for beauty distributors and retailers to find plenty of Chinese and foreign cosmetic finished goods at one platform.
• Locate Suppliers for Brand Development For all your beauty products' development or launch, CBE delivers expert solutions from ingredients to packaging, and formulation to OEM. The entire beauty chain is there to help you create the most inspiring beauty product. Among the 4000 Chinese cosmetics manufacturers with official issued licenses, over 3000 companies will exhibit at CBE. There are more than 1,200 domestics and foreign cosmetic suppliers covering packaging, OEM/ODM/OBM, machinery & equipment, ingredients & formulation, service occupying 35% of the whole exhibiting area. This is a big platform for brands and manufacturers to find new equipment, latest technology and advanced scientific research.
• Provide Trends and Knowledge of Worldwide Cosmetics Market You will be able to exchange views with thousands of experts, exhibitors and speakers about topics regarding retailing, purchasing behavior, ingredients innovations, regulations through on-site featured events. • The Country of Honor (Thailand) of CBE 2019 – E7 Hall This year, Thailand will be the Country of Honor at CBE, reflecting the massive growth of Thai cosmetics products in China. Sang Ying, Executive Vice President and Secretary-General of CBE said, “under China’s One Belt, One Road initiative, we now see the rise of cosmetics markets in Southeast Asia, and Thailand stands out as one of the most competitive countries.” CBE has created an international pavilion specifically for the country of honor in Hall E7. Established brands such as Mistine, Snail White, Beauty Buffet, Babalah, Royal, Vivskin, and Julia’s Herb are expected to return to the expo. New brands expected at CBE 2019 include BK, Dentiste, Chan & Yupa, and KiSAA. The pavilion also will feature Thai superstars who will meet with their fans during the show period.
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• China Cosmetics Retail Summit 2019 With the theme of “Bringing Value Back into Retails”, China Cosmetics International Retail Summit 2019 will invite leading retailers and platforms like Taobao, WeChat, Sogo, Seibu, Boots, experts such as Nielsen, and brands like L'ORÉAL CHINA, P&G, SHISEIDO to discuss how retailers choose the products to attract the new generation of consumers and the challenges and trends of cosmetics distribution. • Advanced Science & Innovation (AS&I) Hall – N6 Hall N6 Advanced Science & Innovation (AS&I) Hall will continue to cooperate with IFSCC, Japan-China Cosmetic Exchange Association, SDCTA to share the latest intelligence on beauty ingredients. Moreover, AS&I will have the new player, IKW The German Cosmetic, Toiletry, Perfumery and Detergent Association, • International Cosmetic Dermatology Forum 2019 In response to the growing market demand for functional skin care, CBE hosted the International Cosmetic Dermatology Forum beginning last year, aimed to help improve the local dermatology-related beauty industry, communicate rational knowledge about dermatology with R & D personnel engaged in the industry, and encourage wider application of the latest achievements in dermatology to functional cosmetics and other products. Renowned local and international dermatologists and professors will be invited to provide guidance and assistance in their research, development and design processes of Chinese brands and manufacturers at this event.
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to share the safety assessment training which supports the application of cosmetics legislation. Leading suppliers such as BASF, DSM, SYMRISE etc. will be featured in the Advanced Science and Innovation Hall. They will meet with local professional visitors and targeted purchasers from Chinese and ASEAN cosmetics manufacturers.
SAVE THE DATE: China Beauty Expo 2019, 20-22 May 2019 More information about China’s beauty market and China Beauty Expo, please visit WWW.CHINABEAUTYEXPO.COM or contact Ms. Olivia LIU, Olivia.liu@informa.com
THE INTERNATIONAL COSMETICS SUPPLY CHAIN SUMMIT：
CONNECTING COSMETIC PURCHASERS AND PRODUCT DEVELOPERS WITH GLOBAL HIGH-END GROUPS AND LOCAL TRENDY SUPPLIERS SUCH AS DUPONT (USA), INTERCOS (IT), FIABILA (FR), ETC TO SHARE LATEST INNOVATIONS AND EMERGING FASHION TRENDS
ADVANCED SCIENCE AND INNOVATION FORUM：
A CENTER FOR SCIENTIFIC EXCHANGE WITHIN CHINA’S FAST-GROWING BEAUTY INDUSTRY WITH THE PARTNERSHIP WITH IFSCC
HALL N4 – PREMIUM PACKAGING：
COVERING FIVE MAJOR INDUSTRY SEGMENTS, INCLUDING PREMIUM PACKAGING AND COLORS, CREATIVITY DESIGN TRENDS, AND THE FUTURE FACTORY. DOZENS OF LEADING INTERNATIONAL ARTISTS JOINED THIS EVENT, BRINGING IMPROVEMENTS AND SOLUTIONS TO NUMEROUS BRANDS.
HALL N6 – ADVANCED SCIENCE & INNOVATION HALL：
SHARING THE LATEST INTELLIGENCE ON BEAUTY INGREDIENTS WITH LEADING SUPPLIERS SUCH AS SYMRISE, DSM, ASHLAND, GREENTECH, AND MERCK
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Although Packaging Première’s main objective is to provide a meeting point for designers, manufacturers and international brands that are alert to packaging’s communication potential, it also devotes a significant amount of space to artists who create unique works using an extremely wide range of materials.
PACKAGING PREMIÈRE shaping luxury... and art! Art and design form an intrinsic part of Packaging Première, the trade fair dedicated to luxury packaging, which will be held at Fieramilanocity in Milan from 28 to 30 May
The topic chosen for this year’s Art Gallery is Metamorphosis, a theme that emanates not only from the form of the artworks, but from their very essence.
Wood, plastic or glass is transformed into art in the hands of artists who love the material, know it inside out and offer it a second life in a new form. The artists’ sources of inspiration, interpreted in myriad ways, are closely connected to the raw materials used in the packaging presented at Packaging Première, transformed and enhanced through constant research and observation throughout the entire supply chain.
The artists presented in this year’s Art Gallery include: Agnese Del Gamba: Recycled PET used to create sculptures, jewellery and clothing. Francesca Meana: Paper combined with various materials to inspire creativity. Daniele Papuli: Vinyl, synthetic materials and paper turned into design
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objects. Alessandro Rametta: Metalworking in metals including copper, steel, bronze and iron, drawing inspiration from the legendary figure of Hephaestus. Simone Crestani: Sculptures created using blown glass. Giorgio Rastelli: Soft and enticing wooden sculptures that transcend the material
THE SELECTIVE EXHIBITION DEDICATED TO LUXURY PACKAGING 28.29.30 MAY 2019 - MILAN FIERAMILANOCITY, PAD. 4
www.packagingpremiere.it
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UP BEAUTY the disruptive beauty event for emerging brands This June 27-28, the Carrousel du Louvre is the place to be for emerging brands, forward-thinking buyers and investors. UP BEAUTY is a brand new premium event where tomorrow’s brands will showcase their disruptive beauty products
Wabel will pick 150 Beauty brands that will present the vision of their disruptive products for the world. Attending brands are selected by Wabel’s team and their standards for future beauty, including responsible packaging,
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smart delivery, digital footprint, short green formulation, cruelty-free, earth-friendly, conscious and / or locally sourced. The brands will present their products from the categories of skin care, color cosmetics, hair care, nail care, oral care, mother & baby care and accessories. This extraordinary event will welcome upwards of 2,000 worldwide professional visitors, including big retailers, specialized retailers, importers, investors, influencers and leading press. Our emerging brands and top buyers will be matched through UP’s pre-arranged smart meetings. “Our ambition with UP BEAUTY is to put the brands of tomorrow,
with their strong identity and values, in touch with leading buyers on the lookout for innovative new concepts to embrace the environmental transition that is taking place,” states Wabel Co-Founder and Managing Director Antoine Bonnel. “Our know-how in connecting and accompanying buyers and suppliers worldwide puts us in an ideal position to do so, and Paris, as the world capital for beauty and gastronomy, is the perfect home for this unique event”. Whether you are an upcoming brand or an innovative buyer, you can already apply for UP BEAUTY: https://upbywabel.com/.
DISRUPTIVE UPCOMING BRANDS HEALTH WELLNESS SUSTAINABILITY
UP by WABEL is the only event dedicated to disruptive upcoming brands with a special focus on HEALTH, WELLNESS AND SUSTAINABILITY. Scan the QR Code to register 65
CIAO!Beauty, Italian cosmetics broadens reach Aligning with global efforts to facilitate international business and boost recognition of Italian brands, The Italian Showroom, a Singapore-based coalition of Italian Manufacturers in Asia-Pacific, is making a strong leap into the online marketplace, bringing products customarily displayed in its physical locations to an online virtual showcase. With an average of over 9000 organic monthly visitors in 2018, the Italian Showroom website is aiming at quickly becoming the world’s reference point for Italian products.
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The new platform will allow users to be consistently updated on new product launches as well as company developments. The Italian Showroom is liaising with Wisdom Ltd. Co., one of Asia’s fastest growing and experienced digital marketing agencies, to maximize the reach of CIAO!Beauty and bring its online exposure to the next level. With nearly 900 companies specializing in the beauty, health, personal care and fragrances sectors, Italy is one of the world’s most
prominent exporter of cosmetics, with an estimated value of €4.8bn in 2018. However, the high level of fragmentation in the domestic market has represented a barrier for most small to mid-sized companies that find difficulty in scaling their business internationally. The Italian Showroom was therefore established as a gateway to faraway markets with its Asia-based team operating as Resident Area Managers. www.theitalianshowroom.com
o2o ( 365 Days Online Matchmaking ) + B2B + Trade Fair
Concurrent Events
October 2 - 3 - 4, 2019
ICC - Congress Center, Taksim - Istanbul
www.beauty-istanbul.com Tel: +90 212 2229060
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+90 533 4843030
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info@beauty-istanbul.com
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Organizer
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for Cosmetics, Beauty, Hair, Private Label, Packaging, Ingredients
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BEAUTYISTANBUL 2019, the international exhibition for cosmetics, beauty, hair, private label, packaging and ingredients will welcome its professional guests on 2-3-4 October 2019, in Istanbul, Turkey. The show will bring together 400 exhibitors from 40 countries along with over 8.000 professional buyers and distributors from more than 120 countries. Latin America and Africa have been primary regions for visitor promotions of BEAUTYISTANBUL since early 2018, coordinating direct visits to several exhibitions in Brazil, Chile, Costa Rica, Mexico, Panama; as well as Egypt, Kenya, Morocco, Nigeria, South Africa and Sudan. BEAUTYISTANBUL’s reach was not only limited to these countries in both Latin America and Africa, the team also actively collaborated with trade associations and government organizations to invite cosmetics and beauty professionals to Istanbul.
BEAUTYISTANBUL Exhibition Designated Visitor Regions: Latin America and Africa
The BEAUTYISTANBUL team dedicated themselves to reach out to all beauty industry professionals throughout Latin America. In 2018 the first destinations were Costa Rica and Ecuador. Meetings were held with valuable business people from the region. These were followed by Panama 2018 exhibition where BEAUTYISTANBUL showed to all visitors and participants that it is the flagship event amongst all beauty fairs. Afterwards the beauty fair in Brazil was attended. The team’s endeavors continued with the expo in Mexico. Bolivia expo was another
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location where promotion activities were effective and much interest was attracted. BEAUTYISTANBUL returned to Brazil to strengthen relations with local manufacturers and buyers alike. Colombia was an important destination to reach out to professional visitors. The salon fair in Chile and international fair in Cuba were two events following one another in which the team met a variety of industry professionals. BEAUTYISTANBUL had a booth at Panama 2019 exhibition just like 2018, proving the attention and importance
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attributed to the Latin American market to bring high profile visitors to Istanbul. Agents, buyers, distributors and professional visitors from all around the continent once again have become aware of the fruitful opportunities that BEAUTYISTANBUL offers to source new products from a large variety of manufacturers and grow their businesses with new partnerships. The booth took special interest from the participants and buyers actively interacted with our team to get more information about BEAUTYISTANBUL 2019.
The African journey of BEAUTYISTANBUL team started on a strong note at the end of 2017 attending meetings with valuable business people from Chad, Senegal, Sudan and Tunisia. 2018 started with a visit to the international fair in Mali. Afterwards the international expo in Sudan was attended. It provided a great opportunity to reach out to the African market and invite industry professionals to attend BEAUTYISTANBUL. It was followed by the beauty fair in South Africa, a prime destination for Sub-Saharan market. Beauty fair Kenya was another location where BEAUTYISTANBUL team met industry professionals. The international fair in Ivory Coast, a developing market open to a variety of businesses was visited. It was followed by a revisit to South Africa for the international trade show. Promotion activities continued with fairs in Tanzania and Benin.
Later meetings with business people from Nigeria were arranged. Mozambique international fair was another great opportunity to generate attention from Sub-Saharan businesses. Afterwards the international fair in Togo was also visited. Apart from visits, BEAUTYISTANBUL also had several stands at exhibitions in countries such as Egypt, Morocco and Nigeria. In 2019 BEAUTYISTANBUL will also have a stand at an upcoming event in Kenya. BEAUTYISTANBUL once again showed how much it values the African market, especially Sub-Saharan Africa, and the potential business opportunities that it brings. Promotion activities have gathered great interest at each destination and BEAUTYISTANBUL is well known to be the highlight event of the industry. The booths and variety of visits throughout the region have made BEAUTYISTANBUL 2019 a valued destination for all agents, buyers, distributors, manufacturers and professional visitors of the region. The exclusive “Hosted Buyer Program” that will host nearly 1000 buyers from all around the world has two exclusive target regions for this year: Latin America and Africa. The goal is to bring buyers from rising markets of the beauty industry to Istanbul which is a global meeting point for all buyers and manufacturers in addition to adding Latin America and Africa to its visitor profile to offer new regions and markets for regional companies. Accommodation and even travel incentives will be provided to the most exclusive buyers to offer rewarding business opportunities to the participants of BEAUTYISTANBUL 2019. In addition to the hosted buyer program, as a result of the intensive promotion activities that our team
has conducted, around 11.000 buyers from all over the world have already confirmed their attendance to BEAUTYISTANBUL 2019 with 900 being from Latin America and 2.000 from Africa. These confirmations have come via online registration, call center and onsite confirmations. Over 150.000 industry professionals were reached by our team via onsite meetings, traditional media means; digital marketing tools such as e-mail, social media, and programmatic media campaigns. BEAUTYISTANBUL also set up a call center which includes native Arabic, English, French, Russian and Spanish speakers to actively communicate with potential visitors and invite them to the 2019 exhibition and to Istanbul. Hope to see you at BEAUTYISTANBUL on October 2-3-4 2019 in Istanbul, one of the world’s most attractive cities! www.beauty-istanbul.com T. +90-212.222.90.60
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VALERIE KAMINOV – BIOGRAPHY Having spent over twenty years working with a vast array of luxury, premium and niche beauty brands and fragrances, Valerie has extensive knowledge and practical experience of their supply, distribution and retail, pertinent commercial practices and consumer habits on a global and local basis. Her expertise has been highly valued by multi-national organizations, SMEs, start-ups, privately owned companies and financial investors. Certified in Corporate Governance from INSEAD Business School, Valerie has the remarkable ability to successfully set the company’s strategic direction, often across diverse product markets and geographies, and monitor the firm’s risk profile. As a qualified Non-Executive Director who was awarded the prestigious Financial Times Post-Graduate Diploma, Valerie Kaminov is highly trained in corporate governance and is an experienced NED and Director enabling her to have an holistic understanding of boards. She advises both as a consultant and an NED. Valerie’s experience earned her a reputation with major players in the industry who hired her to establish them globally. Her expertise in brand evaluation, acquisition due diligence, risk assessment and commercial growth has been highly valued by Private Equity Funds, multi-national organizations and financial investors. She is also dedicated to passing her knowledge along through a range of conferences and events. Valerie has been a guest speaker at the non-profit organization CEW’ Mentoring Services where leading executives offer insights into beauty industry issues and inspiration for professional growth. As the International Manufacturers & Distributors Forum (IMF) Master of Ceremony, Valerie organizes one of its kind conference in Europe, key global gathering for manufacturers, brand owners and distributors to come together and discuss the challenges facing the industry and their businesses by giving the attendees unlimited networking opportunities.
What's Next? Beauty Companies Should Get Ready for a Hard Exit On June 23rd, 2016, the Brexit Referendum took place in the United Kingdom and Gibraltar to ask the people if they wanted the country to either remain a member of or to leave the European Union. More than 30 million people voted with 51.9% wanting to get out. Brexit sent stock markets plunging and hammered the British pound, which hit its lowest point in decades as a result. Such seismic news has left many entrepreneurs questioning what the change could mean for their livelihoods and the survival of their business. The seismic news has left them pondering their future. What will Brexit mean for your business, exports and employees? Will it slow down your business or boost it? Brexit talks have been a hot topic of debate since June 2016.
The campaign was filled with unanswered questions and speculation has been inevitable during the past two years. With Brexit negotiations coming to an end on March 29th, 2019, many beauty and personal care companies are going to face major setbacks regarding product availability in the United Kingdom. Such companies often do not have manufacturing bases in the country, which could have a massive effect on their business after the Brexit deal. It’s still unclear what the consequences will be and how exactly they will affect businesses. However, specialists are currently speculating that it will affect everything from big businesses to scientific research and even beauty shopping.
It’s still unclear what the consequences will be and how exactly they will affect businesses
REPORT The single market gives Britain access to over 500 million potential customers, an economy five times bigger than the UK’s with common regulations and no tariffs, ensuring ease of trading across the single market. Britain is also the fourth largest market worldwide for French perfumes and cosmetics, and it is its second largest European market, after Germany, with sales of over EUR 1 billion each year. With Brexit, the UK is likely to see the introduction of trade barriers and the imposition of tariffs. However, quantifying the impact of Brexit remains tough. L’Oréal Paris has always been one of the most trusted companies in the beauty industry. Even powerful groups like the said company are currently facing issues involving the ongoing Brexit deal. It was recently revealed that they have been trying to stock up most of their products in United Kingdom to best prepare for when the country officially leaves the EU. According to CEO JeanPaul Agon, the company has been processing all the necessary documents in order to speed up the delivery process from their distribution centers in France all the way to the UK before
the government finalizes the deal. As Agon also said, L’Oréal wants to be prepared for the worst, especially in case of a no-deal situation. The company is currently processing the paperwork needed to smooth truck deliveries of its products between France and Britain. The UK is one of its biggest markets in Europe for skincare products, along with other countries in Asia. But since the Brexit plans were first announced, the market has faced a downturn. L’Oréal is not the only company in the beauty business preparing for the massive change happening in the country and across the EU. Eponym brands like Burberry have also been preparing for future increase in trade tariffs. Some other big European cosmetic companies have yet to make a statement regarding the issue mentioned above – stay tuned for more information soon. The EU has published guidance on the cosmetics and beauty products regulation to help businesses navigate in clearer waters after Brexit. In case of a no-deal, the EU regulation will no longer apply to the UK starting March 29th, 2019. The industry has been preparing for a no-deal Brexit with companies scrambling
to set up legal entities in both the EU and the UK to keep business going as usual. Should the UK sign off on the proposed exit plan, EU regulations will be subject to a transition period. European cosmetics regulations are considered amongst the most rigorous in the world. It is very unlikely that the UK will adopt different ones immediately but will eventually have to come up with local regulations that beauty companies, including yours, will have to abide to. A no-deal Brexit, on the other hand, would see Britain leave the EU without a formal agreement on the future trade relationship with member countries of the bloc. Since June 2016, consumers have been expressing concerns about the EU’s ban on animal testing. In fact, the Lisbon Treaty includes recognition that animals are sentient and can feel pain. Ever since the signature of this treaty, animal testing for cosmetics has been illegal in the EU. While the ban has remained in place as long as the UK was still a member of the EU, it is not clear whether this could be strengthened or weakened following withdrawal from the trading group on the 29th of March.
Since June 2016, consumers have been expressing concerns about the EU’s ban on animal testing
The CTPA stressed that the ban is unlikely to be dropped. In fact, the UK cosmetics industry voluntarily abandoned animal testing seven years ahead of the EU-wide ban. Cosmetics companies operating outside of the EU also have to comply with the ban in order to trade within the region making it less likely that any new legislation would reverse the previous one. However, on November 2017, the UK Government came under intense criticism after it voted that “animals don’t feel pain or emotions” and animal sentience should not be regarded. But what does this exactly entail for animal testing? Will animals be in danger after Brexit? At the moment, consumers can rest assured that beauty products produced in the UK are not tested on animals, because cosmetic animal testing has been illegal for a long time – the UK being seven years ahead of UE ban, although many beauty companies still test on animals overseas in China, so it’s not always clear if a product is completely cruelty free or not.
Michael Gove, British politician has responded saying the Government is committed to “making the United Kingdom a world leader in the care and protection of animals.” Shortly after Brexit was voted, the CTPA - The Cosmetic, Toiletry & Perfumery Association - released a statement reassuring concerned British consumers: “the UK decision to leave the EU does not alter the strict safety laws that govern our cosmetic products.” One of the possible advantages of Brexit means that the UK will be independent and able to make its own decisions without having to get approval from the EU. New regulations could be easier to pass, with charities such as Cruelty Free International only having to convince the UK, rather than 28 countries. Brexit could be a great opportunity for the UK to become one of the global leaders in cruelty-free research. Nonetheless, the beauty industry should prepare for the worst and act quickly. The said industry should expect production, distribution and wholesale to be
heavily impacted by the UK exit from the EU. Access to the EU market, U.K. market and all current goods available is at risk. Once the UK leaves the Union, around 20,000 regulations will have to be transferred to the UK law, including the EU Cosmetics Regulations. Beauty companies must remain prepared for new regulations to appear anytime in the near future. They must remain informed at all times on the current and new legislations that could emerge. As quickly as possible, your business should: 1/ Carry out a self-assessment of the impact of Brexit on your activity. 2/ Identify the measures to be taken. 3/ Check their supply chain and alert their subcontractors. 4/ Implement the measures identified as soon as possible. Additional customs procedures will seriously disrupt logistics flow but other issues also need to be anticipated. Your business must prepare for the following and be able to react promptly:
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REPORT 1/ You should appoint a Responsible Person in both the EU and the UK. 2/ Be ready to update your products labels to feature an address in the UK for products from the EU and an address in the EU for UK products. 3/ Re-issue notifications to the Cosmetic Product Notification Portal, since those made via the UK will no longer be valid after Brexit. EU companies will have to notify the products to the new British Portal. 4/ Understand that in the future, the status of ingredients will be decided at UK level. By March 29th, 2019, the UK Government should have introduced new laws trade in preparation for a post-EU existence. The outcomes of the trade negotiations will effectively determine the long-term success or failure of the UK’s exit from the European Union. In anticipation of a post-Brexit world, your brand should be fully aware of the potential changes if you sell in or to the UK. The UK goes for the same model as Switzerland and would not be a member of the European Economic Area (EEA)
The UK goes for the same model as Norway, Lichtenstein or Iceland and could apply to be part of the EEA
The UK negotiates its own model and will very likely adopt a closely harmonized version of the EU Cosmetics The beauty industry should prepare for the worst and act quickly: 3 potential scenarios
Scenario 1: The UK goes for the same model as Switzerland In this case the UK would not be a member of the European Economic Area (EEA), but would be a member of the European Free Trade Association (EFTA). In order to facilitate trade with Europe, the UK would have to harmonize parts of its legislation with that of the EU, just like Switzerland did. What would this mean concretely? Your business would still need to comply with the EU Cosmetics Regulations in general, although the UK would have to draft its own legislation. These new laws may take years to be written and approved. Cosmetics legislation would very likely take a back seat to other more urgent pieces of legislation. If your business trades with any of the other countries
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in the EEA, then it will still need to comply with the EU Cosmetics Regulations. But your business may need to have a local presence in the EEA in order to have a ‘Responsible Person’ registered for your business. Scenario 2: The UK goes for the same model as Norway, Lichtenstein or Iceland The UK may seek to apply to join the European Economic Area Treaty in order to still be able to trade with the EU under existing legislation. The other countries in the European Economic Area comply with the EU Cosmetics Regulations that are harmonized with the cosmetic laws in EEA countries. This would scenario mean for UK-based cosmetic businesses that they would still need to comply with the EU Cosmetics Regulations, they would still need to register a “Responsible Person” to sell their products and they would still need to notify the authorities through the central EU Cosmetic Products Notification Portal. In other words, nothing would change, and your business would still need to comply with the current EU Cosmetics Regulations. Scenario 3: The UK negotiates its own model If the UK is able to successfully negotiate its own model, it is still extremely likely that it will adopt a closely harmonized version of the EU Cosmetics Regulations. The UK’s trade with the EU will be high up on the agenda of any future negotiations and any legislation which facilitates that trade will be likely to remain on the table. Economists might have predicted chaos if the UK left Europe but the two months following the referendum, the beauty industry saw a boom. With British people flocking to spas with appointment bookings for massages, scrubs, wraps, steams, and facials filling up. Brits are seeking momentary respite from the chaos. With the country’s future looking hazy, a tension-relieving treatment helps mitigate emotional stress and provides a confidence boost. This navel-gazing reaction to economic discomfort is known as the Lipstick Effect, a term coined by Leonard Lauder after the 2001 terrorist attacks when the sales of beauty products rocketed despite economic uncertainty. Cash-strapped citizens
are more likely to invest in minor, shortterm luxuries such as lipstick which has the power to immediately transform your day. According to Euromonitor International, the future of post-Brexit could be challenging but the extent of the impact will depend on industry players’ exposure to the UK. Euromonitor predicts that by 2020 the UK market for beauty and personal care could well be US$205 million smaller in value terms (and at 2015 prices). A mixture of higher operational costs and lower consumer spending could result in the premium segment being hit hardest. Consumers are likely to trade down, and the industry may have to scale back its premiumization efforts. It will very likely take years for the UK to untangle itself from the EU. We have no idea yet what will happen on the political front. Until something is decided and things change, it’s business as usual. For British shoppers, luxury spending has already started to drift towards smaller luxury purchases, like beauty. The luxury beauty sector has doubled in growth post-Brexit, with sales up 6% in the three months following the referendum but times of uncertainty are ahead. The latter represents a real risk. Will the UK become a member of the European Free Trade Association like Switzerland? Will it join the European Economic Area (EEA) like Iceland, Liechtenstein, and Norway and hence maintain the free movement of goods, services, capital, and labor? Uncertainty means upholding high levels of customer service, communication and craftsmanship will be essential for niche and luxury brands if they want to stay profitable. Companies that display a sense of purpose and commitment to social and environmental good will stand out from the competition, earning the respect and trust they need to keep shoppers confident and happy to spend. One thing is for sure: creative brands with unique selling proposition will continue to be successful. Economists might have predicted apocalyptic chaos if the UK left Europe, but since Britain voted out, the beauty industry has been booming. Will this trend follow or slow down? As of today, many questions remain unanswered but bear in mind that the price-efficacy value equation will become crucial more than ever and quality will become non-negotiable. In any case, the beauty industry will cope.
For more information on how IL Brand Consultancy can help you tap into this new opportunity, different markets, please contact us on info@ilbc.co.uk or visit our website at www.ilbc.co.uk
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USEFUL ADDRESSES Dunlop - Engelsrufer - Jette Kaviar Gauche - Leonardo Essenza Scotch & Soda
3 Senses GmbH Senefelder Strasse 1/T4 - D-63110 Rodgau www.3senses.eu - panepinto@3senses.eu
Blumarine - Dsquared2 Pomellato - Trussardi
ITF s.p.a. - Angelini Group Strada Provinciale, 25 - Km. 2,8 - I-26900 Lodi tel. +39-0371/4001 - fax +39-0371/400227
Jesus del Pozo Roberto Verino Starck - Tous
Acqua di Portofino Blue Pollack - Esse - Evody Fabi - Hugh Parsons Panama - Pineider - Riva
Profumitalia s.r.l. Via A. Costa, 2 - I-20131 Milano tel. +39/02-45375660 info@profumitalia.net - www.profumitalia.it
Boutique
Garden Cosmetics Via Pigafetta, 20 - I-28100 Novara
Perfumes y Diseño España, S.L. Isla del Hierro, 5 E-28709 San Sebastian de los Reyes (Madrid) tel. +34-91/6588843 - fax +34-91/6588849
Kiko
Cale’
Milano Cosmetics s.r.l. Via Depretis, 6/9 - I-24122 Bergamo tel. +39-035/3693611 - fax +39-035/3693612
Acampora Profumi
Bruno Acampora Profumi B.A.P. s.r.l. Via G. Filangieri, 72 - I-80121 Napoli tel. +39/081.401701 - fax +39/081.414162 www.brunoacampora.com
CALE’ s.r.l. Via S.Maria Podone, 5 - I-20123 Milano tel. +39/02-76002494 - fax +39/02-76009407 ww.cale.it - s.levi@cale.it
La Closerie des Parfums
Caron
Air-Val Int. s.a. C/Miguel Servet, 27 E-08850 Gava (Barcelona) tel. +34-93/6355335 - fax +34-93/6629806
Parfums Caron 99, rue du Faubourg Saint Honoré - F-75008 Paris tel. +331/34235450 - fax +331/34235451 nguil@alesgroupe.com - www.parfumscaron.com
Groupe Panther – La Closerie des Parfums ZI Gradignan Bersol - 11 Avenue de la Madeleine F-33173 Gradignan cedex (France) tel +33/05.56.75.79.04 - fax +33/05.56.75.53.36 valerie.madrid@lacloseriedesparfums.com www.lacloseriedesparfums.com
Carrera
Layla
Layla Cosmetics s.r.l. Via dei Pestagalli, 21 - I-20138 Milano tel. +39-02/5062052 - fax +39-02/5061160
Luciano Oldoini s.r.l. V.le Geno 10 - I-22100 Como Show-room: Via Montenapoleone, 21 I-20122 Milano www.alysonoldoiniparfums.com
Almon s.r.l. Viale Sondrio, 7 - 20124 Milano - Italy tel. +39 02 84086374 - fax +39 02 84086354 e-mail: info@almon.it - www.almon.it
L’Erbolario
Charriol - Morgan Salvador Dalì
L’Erbolario s.p.a. V.le Milano, 74 - I-26900 Lodi tel. +39/0371-4911 - fax +39/0371-491411 www.erbolario.com
Ancorotti Cosmetics s.r.l. Via del Commercio, 1 - I-26013 Crema (CR) tel. +39/0373-876811.21 - fax +39/0373-876811
Cofinluxe 6, Rue Anatole de la Forge F-75017 Paris tel. +33-1/55377172 - fax +33-1/46229827
Locherber
Collistar
Collistar s.p.a. Via Pirelli, 19 - I-20124 Milano tel. +39-02/677503 - fax +39-02/6775454
Cosval s.p.a. V.le delle Industrie 10/5 - I-20020 Arese (MI) tel. +39/02 935 80 479 - fax +39/02 935 81 022 www.cosvality.com
Confalonieri Matite
Confalonieri Matite s.r.l. I-23020 Area Industriale - Gordona (SO) tel. +39/0343-42011 - fax +39/0343 42000 www.confaloniericosmetica.com confaloniericosmetica.com
Lubin
Lubin 3, rue du Roule - F-75001 Paris tel: +33-1/40677009 - fax +33-1/45021316
M:PLUS Cosmetics
M:PLUS Cosmetics I-20065 Inzago (MI) Via Unità d’Italia, 9/11 www.mascaraplus.com - info@mascaraplus.com
The Merchant of Venice - Police Replay - Zippo - Manila Grace Blauer USA - Pino Silvestre Monotheme - I Profumi di d’Annunzio
Mavive S.p.A. Via Altinia, 298/B I-30173 Venezia (Dese) tel. +39-041/5417771 - fax +39-041/5417798
MI-RE
MI-in Paris 102, rue des Poissonniers - F-75018 Paris tel. +33/6-65299995 www.mirecosmetics.com - etremosa@mi-in.kr
Molinard
Parfums Molinard 60, boulevard Victor Hugo - F-06130 Grasse tel. +334-92423322 - fax +334-89123068 export@molinard.com - www.molinard.com
Nesti Dante
Nesti Dante s.r.l. Via della Molina, 39 - I-50010 S.Donnino (FI) tel. +39-055/8739401/2 - fax 39-055/8739768
Nouba
Nouba s.r.l. I-24061 Albano S. Alessandro (BG) Via Santa Barbara, 6 tel. +39/035-581996 – fax +39/035-4521099 www.nouba.it – e-mail: info@nouba.it
Paglieri
Paglieri s.p.a. S.S. per Genova, Km. 98 - I-15100 Alessandria tel. +39-0131/213584 - fax +39-0131/6186663
Parfums Pergolèse Paris
Parfums Pergolèse Paris 59, Rue De Miromesnil - F-75008 Paris Tel. +33-(0)1/53581402 or 1435 www.parfums-pergolese-paris.com
Air-Val Beverly Hills Fragrances
Alysonoldoini Parfums
Ancorotti Cosmetics
Antiqua Firenze - IO•KO
Enzo Galardi Via Ilio Barontini 22 - I-50018 Scandicci (FI) elisa.atelierbois.gmail.com - www.bois1920.it
Ars Mirabile - CBN I-Care - Longevity M Masterpiece
S.I.R.P.E.A. S.p.A. Via della Liberazione, 56 I-20098 San Giuliano Milanese (MI) tel. +39-02/98280925 - fax +39-02/98280975
Fragrance division: Arrogance - GMV Valentina by Guido Crepax Cosmetic division: Pikenz
The First s.p.a. Via Fieno, 8 I-20123 Milano tel. +39-02/661381 fax +39-02/66138519
Astra
Giufra S.r.l. Via Veneto, 152 - I-06059 Todi (PG) tel. +39-075.8987455 - fax +39-075.8987691
Art Cosmetics
Art Cosmetics s.r.l. I-24050 Mozzanica (BG) - Via E. Mattei, 17/c tel. +39/0363-032011 www.artcosmetics.it - info@artcosmetics.it
Artdeco
Artdeco Cosmetic Group Gaussstrasse 13 - D-85757 Karlsfeld tel. +49/8131-390100 - fax +49/8131 390129
Aubade - Montana
Parfums Montana - Empire of Scents 4, Place Wagram - F-75017 Paris tel +33-1/42650072 - fax +33-1/42650074
Alain Delon - Jaguar - Lalique Nikki Beach - Parfums Grès Ultrasun
Art & Fragrance SA Bühlstrasse 1 - CH-8125 Zollikerberg - Switzerland Direct +41-43/4994532 - Phone +41-43/4994500 fax +41-43/4994502 www.art-fragrance.com
Alessandro Dell’Acqua - Dsquared Missoni - Moschino - John Richmond Joseph Abboud - Naj Oleari Versace
Euroitalia s.r.l. Via G. Galilei, 1 I-20040 Cavenago Brianza (MI) tel. +39-02/95916.1 - fax +39-02/95916500
Amarena Bella Oggi
Eurostyle s.p.a. I-80035 Nola - Interporto di Nola, Lotto D Blocco 4, Mod. 407/408 tel. +39-081/5108427 - fax +39-081/3158162 www.amarenamakeup.com - info@amarenamakeup.com
Aquolina - Baldinini Paglieri 1876 Pink Sugar
Selectiva s.p.a. S.S. per Genova, Km. 98 I-15100 Alessandria tel. +39-0131/213584 - fax +39-0131/6186663
Armand Basi - Angel Schlesser Custo - Joaquín Cortés Mandarina Duck - Yekipé
IDESA-Angelini Group Via Augusta, 59-9 - E-08006 Barcelona tel. +34-93/2920891 - fax +34-93/2176881
Atkinsons - Benetton Ferrari - Iceberg John Galliano Sergio Tacchini
Perfume Holding - Morris s.p.a. Via Maretto, 13 I-43100 Parma - Roncopascolo tel. +39-0521/662111 - fax +39-0521/662268
Axis - Hoops - Elanzia Esprit de Versailles - Mercedes Monaco - Yujin
INCC Group 85, avenue de Saint Cloud F-78000 Versailles tel. +33/1-39670671 - fax + 33/1-39670672 www.inccgroup-parfums-com
Interparfums Balmain Parfums - Celine - Lanvin Paul Smith - Roxi - Van Cleef & Arpels 4 Rond Point del Champs Elysées Jimmy Choo - Mont Blanc F-75008 Paris tel. +33/1-53770000 - fax +33/1-53763626 B.Kolor
B.Kolormakeup & Skincare s.p.a. Via Canonica, 79/A Loc. Geromina – I-24047 Treviglio (BG) tel. +39/0363-590011 – fax +39/0363-590212 info@bkolormakeup.com www.bkolormakeup-skincare.com
Costume National
Coverderm Covermark
diego dalla palma diego dalla palma RVB Lab
Beauty San s.p.a. Via Rimini, 37 - I-59100 Prato tel. +39-0574/43891 - fax +39-0574/438940 www.beautysan.net Farmeco Head Office: 11 Ag. Glykerios Str. - GR-11147 Athens, Greece tel. +30-20/2131701 - fax +30-20/2136036 Branch Office: Strada 6 Palazzo P1 Milano Fiori - I-20089 Rozzano (MI) tel. +39-02/89200150/167 - fax +39-02/89200371 Cosmetica s.r.l. Via S. Carlo 28 I-40023 Castel Guelfo (BO) tel. +39-0542/670911 - fax +39-0542/670911
Enrico Coveri Mariella Arduini
Gold I-20131 Milano - Via Filippo Lippi 10 tel. +39/02_795862 www.goldmilano.it - info@goldmilano.it
Exclusive division: Braccialini - Byblos - Gandini - Genny Luciano Soprani - Transvital Prestige division: Australian - Bionsen La Gazzetta dello Sport - Lola Looney Tunes - Renato Balestra Rockford
Eurocosmesi Via Gobetti, 4 I-40050 Funo di Argelato (BO) tel. +39-051/6649238 fax +39-051/6649248
Franck Olivier
Sodip 21, Boulevard Montmartre- F-75002 Paris - France tel. +33-1/40262020 - fax +33-1/42210888
Fedua
Fedua Cosmetics Via Moretto 27 - I-25122 Brescia tel. +39/030-2590833 commerciale@fedua.com - www.fedua.com
Payot
Laboratoires Dr. N G Payot 10, boulevard du Parc - F-92200 Neuilly-sur-Seine tel. +331/55625454 contact@payot.fr - www.payot.com
Filorga
Laboratoires Filorga 2-4 rue de Lisbonne - F-75008 Paris tel. +33 1 42939400 - fax + 331 42937965 guillaume.ledeme@filorga.com - www.filorga.com
Pupa Miss Milkie
Micy’s Company s.p.a. Via De Gasperi, 22 - I-23880 Casatenovo (LC) tel. +39-039/92341 - fax +39-039/89205859
Giorgio Jäneke
Giorgio Jäneke s.r.l. I-20050 Veduggio (MI) tel. +39-0362/911010 a.r. - fax +39-0362/911100
Rancé
Rancé & C. s.r.l. Via Lombardini, 10 - I-20143 Milano tel. +39-02/58100855 - fax +39-02/89401058
Guudcure Pollution Free
HSA GROUP S.p.A. Via Ugo Foscolo, 27 - I-21050 Bisuschio (VA) tel. +39/0332-476554 - fax +39/03332-850307 hsa@hsacosmetics.com - www.hsacosmetics.com
Rebis
Rebis Via Repubblica 36/B - I-26043 Persico Dosimo (CR) tel. +39-0372-54396 - fax +39-0372-493181 info@rebisnatural.com - www.rebisnatural.com
Henry Cotton’s Ducati- Mcs -Monello Mascalzone NY League
Diamond International s.r.l. Via Foce Cesano,4/9 - I-60019 Senigalla (AN) tel. +39/071-6610226 - fax +39/071-6611104 info@diamondint.it - www.difragrances.com
Sandalia
Officina Profumeria Sarda s.r.l. I-07041 Alghero (SS) tel. + 39/340 3872516 www.acquadisardegna.it - infor@officinaprofumeriasarda
Herbal Essentials
Harmony Cosmetics DMCC Office 1906, Reef Tower, Cluster O, Jumeirah Lakes Tower, Dubai, U.A.E. Tel. +971/4-4401277 – Fa + 971/4-4392243 www.herbal-essentials.com -e-mail: aly@harmony.ae
Salvatore Ferragamo Ungaro
Salvatore Ferragamo Italia s.p.a. Via dei Tornabuoni, 2 - I-20123 Firenze tel. +39-055/33601 - fax +39-055/3360734
Simone Cosac
Intertrade Europe
HI Intertrade Europe Via Portogallo,11/125 - I-35127 Padova tel. +39-049/7625241 - fax +39-049/762 5177
Simone Cosac Profumi s.r.l. Via Villamagna, 56/58 - I-50012 Bagno a Ripoli (FI) tel. + 39/055-631251 - fax +39/055-631262
Teatro Fragranze Uniche
Jean Couturier Léonard
VAG & Distribution 6, rue Pasquier - F-75008 Paris tel. +33-1/58183970 - fax +33-1/40060210
Teatro Fragranze Uniche s.r.l. Via Pietro Nenni, 26/28 - I-50019 Sesto Fiorentino (FI) tel. +39/055.4212240 www.teatrofragranzeuniche.it info@teatrofragranzeuniche.it
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LAUNCH
The body according to
COLLISTAR
With a market share of 18% in Italy in body care and an amazing 67.5% share in the anticellulite segment in Italy and highly respectable figures for its export markets, Collistar continues to be a trendsetter to achieve perfection for women’s bodies. This year’s new body products are no exception. Pure Actives Two-Phased Sculpting Concentrate Marine Algae + Peptides Intensive Treatment not only sculpts the body but has a toning effect and is an intense and targeted treatment for localized fat deposits. Its powerful action is matched by a global action, making it superb by itself or as a booster for regular slimming, anti-cellulite treatments, with rapidly visible results. The two-phase concentrate, combining a lymph-draining, lipolytic oily phase with a reducing water phase, is designed to prevent fat accumulating inside the adipocytes. The texture combines the richness of an oil with the lightness of water, is non-greasy, leaves skin polished and is absorbed in moments. The best-selling product on the Italian market – Firming Reshaping Patch Treatment Abdomen and Hips Shock Treatment – is now even more powerful, with a new, larger size. The original formula, with Caffeine and Garcina Cambogia, lipolytic and lymph-draining, plus Ginkgo Biloba, toning and anti-free radicals, now includes firming and toning Coralline Algae, which prevent pre-adipocytes from turning into adipocytes. The Caffeine is even more concentrated. The patches contain an active thermal ingredient which stimulates the skin’s microcirculation, boosting their effect. The patch is now also 6 centimetres longer. To ensure it fits and covers all sizes.
Intensive Firming Cream Plus with Hyaluronic Acid Activator and Collagen celebrates its 30th anniversary with an even more powerful formula, thanks to two floral active ingredients: bougainvillea stem cells and pomegranate flower extract which active collagen and hyaluronic acid synthesis, gradually toning the tissues. The fragrance is also new, now more feminine and sophisticated, with a range of powdery, floral and woody notes. A special 200 ml Anniversary Edition contains gold-reflecting white pearls to the texture for a sophisticated glow effect. Two products in the iconic Ti Amo Italia range have been restyled: Deep Moisturizing Fluid for all skin types and Revitalizing Elasticizing Oil Cream for dry and very dry skin. The Oil Cream has been created to hydrate extremely dry skin, with a fluid texture that is just as ultra-rich and revitalizing. The product has the lightness of a cream-based formula,
As it does every year, Collistar returns with new products for the body confirming its leadership in this area with all the richness of a pool of selected elasticizing, repairing oils. It contains extract of Lake Garda citron, rich in Vitamin C, to illuminate and revitalize, with a delicate citrus fragrance. It is instantly absorbed, giving immediate comfort and relief. The Deep Moisturizing Fluid now contains Italian peony extract to detox and protect the skin from oxidative stress, in a new boosted formula, inspired by the Idro-Attiva range for the face, with the Idro-Attiva Complex for up to 72 hours of constant hydration. The Fluid also has a new and ultra-feminine sensual floral fragrance. The innovative texture is quickly absorbed. The Sublime Melting Milk has been repackaged to show the presence of Italian hazelnut oil in the formula. It is combined with Jojoba Oil and Wild Mango and Shea Butters, making it soothing and restorative for dry skin. Rich and melting, it is absorbed instantly, leaving a veil of softness, nourishment and well-being on the skin. The three new fluids also come with brand new packaging, including a handy dispenser that delivers exactly the right amount of product, avoiding waste and making the bottle ultra-practical.
LAUNCH
COLLISTAR a new lipstick with a unique beauty tale to tell Unico Liquid Lipstick offers incredible intensity of the matte film of colour, thanks to the extraordinary exclusive applicator. This high-precision masterpiece, better than a graphic design tool, perfectly outlines the edge and corners of the lips, as if it were the end of a pencil. While the grooves in the base recall the line’s characteristic striped motif and allow the colour to “collect” and then be released evenly with the
very first coat and at the same time it has a gentle massage effect on the mouth. The case has an exquisite golden cap while the elegant case with its sophisticated pattern of lines, displays an explosion of colour through the clear glass. Unico Liquid Lipstick leaves an imperceptible film on the lips, full of pigments
Unico Liquid Lipstick is the latest chapter in the Unico anthology by Collistar
that bare instantly released and magically leave their imprint on the lips. This sublime perfection comes in a range of 12 shades, in a crescendo of tones, from nudes, to pinks, to reds. Application is also easy for this sophisticated and high-definition lip make-up: the colour leaves behind a trace that holds and stays the same for many hours on end. The texture is simply wonderful: soft, pleasant and comfortable, it is extremely sensory thanks to the addition of hyaluronic acid and collagen, resulting in a wonderful “second skin” effect that instantly melds with the lips. For the launch, Unico Liquid Lipstick is being sold together with a travel size of Mascara Volume Unico, a precious gift for all Collistar women.
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