Artdeco

Artdeco presents its new Green Couture Collection

GREEN COuTuRE by Artdeco

Sustainability is not just the latest buzzword for ARTDECO: it has been in its DNA since its beginnings as a family business, from in-house production to home-working to the refillable system at the centrepiece of the collections. The three pillars on which the new Green Couture collection is based are sustainability, naturalness and top performance, to offer every woman sustainable products enriched with natural ingredients, with the customary excellent product performance. The naturalness starts from the ingredients: between 60% to 99% of the texture ingredients are of natural origin and do not contain mineral oils, parabens, D5/ D6 silicones, microplastic beads, PEGs/compounds, GMOs or nanomaterials. The palm oil, if used, is only RSPO-certified. Like the whole of the ARTDECO range, all the products in this line are cruelty-free. The lipsticks and lip liners are suitable for sensitive skins, free from mineral oils, parabens, silicones, PEGs/compounds, talc and GMOs and skin compatibility is dermatologically approved. Packaging, which is also an important area in which ARTDECO has made great efforts in the cause of sustainability, has also found innovative solutions made from sustainable materials, with the detailed information on the product inside the folding box, eliminating extra materials. For example, the packaging of several products is made from at least 40% rice husk powder as well as PP, PETG and PS. The folding box in made from paper from sustainable forestry, the printing is non-toxic and environmentally-friendly with water-based inks. The label is made from 100% recycled polyethylene. For the Natural Liquid Eyeliner, the packaging is made from glass, PP and aluminium. The pencils are made from wood from sustainable forestry, with caps in a recyclable material and the Double Sharpener is made of at least 85% of MATER_BI material and about 15% of bioplastic and is biodegradable. The blades are made of high quality high carbon steel and not stainless steel, therefore they rust and break down. The Multi Powder Brush is environmentallyfriendly, made from dense, super-soft synthetic fibres, with a recycled aluminium ferrule and a handle containing biodegradable wheat straw and a bioplastic polylactide obtained from natural raw materials.

The products

Natural Cream Lipstick, with its 80% of natural ingredients, combines the powers of nature with the must-haves of a modern lipstick. Colour paired with a silky sheen ensures lips appear even and balanced. The palette ranges from classic reds to nude shades, from berry tones to pinks that accentuate the lips. The Smooth Lip Liner has 85% of natural ingredients such as shea butter and marula oil, which is non-irritating and ideal for sensitive skins. The liner precisely corrects the shape of the lips and expressively emphasizes them. The colour range is extensive, from perfect reds to rosewoods and from nudes to delicate shades of pink. The Smooth Eye Liner is a perfect combination of natural oils, waxes and fats which nourish the skin and keep it supple. It is also lipid-replenishing, moisture-binding and prevents moisture loss, with a creamy, colour-intensive and long-lasting special texture that glides effortlessly along the eyelids.

In a further step towards sustainability, top-performing products enriched with natural ingredients

It is easy to sharpen with the Double Sharpener, for precise application. The Natural Skin Bronzer gives the complexion a tanned glow, perfecting skin tone. In the shade “bronzing hues”, it has a revitalizing and visually restructuring effect, as well as rejuvenating properties. Also for the face, the Silky Powder Blush gives the cheekbones a touch of colour, with intensity variable from subtle to striking, depending on the amount applied. The two shades available allow choosing between a fresh shade of peach or a touch of rosé. The Natural Trio Blush “peach perfect” offers three shades to be applied individually or mixed, giving cheekbones a hint of colour, again with

The eight shades range from black to grey, from intense blue to olive green and brown. The Natural Liquid Eyeliner, with only eleven ingredients, 80% of which are natural, is very comfortable to wear and gives a matte finish. The incorporated brush can be used to draw both fine and intensive lines. The Natural Brow Liner delivers a natural finish and its water-resistant formula ensures perfectly styled brows for hours. It comes in four shades to subtly contour brows and fill small gaps where needed. The Smooth Eyeshadow Stick glides smoothly over skin and can be used as an eyeshadow or highlighter. The natural colours with shiny, shimmering effects can be matched individually and are long-lasting. The colour palette consists of ten shades for subtle eye make-up. varying intensity depending on the amount applied. The versatile Multi Powder Brush can be used for both loose and compact powder. Its round brush head is ideal for soft contours. The Natural Cream Concealer adheres well to the skin and has a silky, extremely light texture that glides over the skin, guaranteeing a second skin effect. The result is a natural and radiant make-up. It comes in four shades. Finally, the Natural Finish Compact Foundation has a fine texture that makes the complexion spear even and silky-soft, mattifying shiny areas. Intensity of the colour can be varied, depending on the amount applied. Two shades are offered in this vegan product, of which the skin compatibility is dermatologically approved.