LAUNCH
Artdeco presents its new Green Couture Collection
GREEN COUTURE by Artdeco Sustainability is not just the latest buzzword for ARTDECO: it has been in its DNA since its beginnings as a family business, from in-house production to home-working to the refillable system at the centrepiece of the collections. The three pillars on which the new Green Couture collection is based are sustainability, naturalness and top performance, to offer every woman sustainable products enriched with natural ingredients, with the customary excellent product performance. The naturalness starts from the ingredients: between 60% to 99% of the texture ingredients are of natural origin and do not contain mineral oils, parabens, D5/ D6 silicones, microplastic beads, PEGs/compounds, GMOs or nanomaterials. The palm oil, if used, is only RSPO-certified. Like the whole of the ARTDECO range, all the products in this line are cruelty-free. The lipsticks and lip liners are suitable for sensitive skins, free from mineral oils, parabens, silicones, PEGs/compounds, talc and GMOs and skin compatibility is dermatologically approved. Packaging, which is also an important area in which ARTDECO has made great efforts in the cause of
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sustainability, has also found innovative solutions made from sustainable materials, with the detailed information on the product inside the folding box, eliminating extra materials. For example, the packaging of several products is made from at least 40% rice husk powder as well as PP, PETG and PS. The folding box in made from paper from sustainable forestry, the printing is non-toxic and environmentally-friendly with water-based inks. The label is made from 100% recycled polyethylene. For the Natural Liquid Eyeliner, the packaging is made from glass, PP and aluminium. The pencils are made from wood from sustainable forestry, with caps in a recyclable material and the Double Sharpener is made of at least 85% of MATER_BI material and about 15% of bioplastic and is biodegradable. The blades are made of high quality high carbon steel and not stainless steel, therefore they rust and break down. The Multi Powder Brush is environmentallyfriendly, made from dense, super-soft synthetic fibres, with a recycled aluminium ferrule and a handle containing biodegradable wheat straw and a bioplastic polylactide obtained from natural raw materials.
