Export Magazine 5-17

LUMIA PERFECT COLOR

An extraordinarily brilliant cosmetic color expressing the energy of light.

With shine-enhancing “Luminescine Technology”.

BE SHINY, BE LUMIA.

Hair: Helen Seward Creative - Team Photo: Matteo Macchiavello I www.exportmagazine.net

MEET US at

COSMOPROF ASIA

Hall 5G – Booth D3D

THE INTERNET GUIDE TO THE BEAUTY INDUSTRY WORLDWIDE

I N T E R N E T N. 5 / 2017 - MTE Edizioni s.r.l. - Via R. Gessi 28 - 20146 Milano - Tariffa R.O.C.: Poste Italiane s.p.a. exportmagazine.net Spedizione in abbonamento Postale - D.L. 353/2003 (conv. in L. 27/02/2004 n. 46) art. 1, comma 1, DCB - Modena - € 7 export.magazine@mteedizioni.it In caso di mancato recapito inviare al CPO MODENA per la restituzione previo pagamento resi

II www.exportmagazine.net

DELICATE COLORATION, TONE ON TONE, AMMONIA FREE.

Tone on tone coloring, acid pH gel cream.

SMOOTH HAIR. NATURAL SHINE.

Tone on tone cream coloring.

NATURAL EFFECT.

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SOMMARIO

N. 5 - Anno XXXVII AUGUST / SEPTEMBER 2017 AGOSTO / SETTEMBRE 2017

ADVERTISERS’ INDEX

Aestetica Napoli

62-63

Alfaparf Group

81

BBCos 97

REDAZIONE: VIA R. GESSI, 28 - 20146 MILANO TEL. 02 / 48.95.23.05 FAX 02 / 41.23.405 export.magazine@mteedizioni.it www.exportmagazine.net

Beauty Asia

52

Beauty Azerbaijan

65

Beauty Baltic

86

Beauty Eurasia

61

Beauty Trend

66

Big Professional

114-115

Autorizzazione del Tribunale di Milano n. 85 del 16 / 02 / 1991

Byotea

53

China Beauty Expo

47

Direttore responsabile: Giuseppe Tirabasso

Cosmetech 49 Cosme Tokyo

Cosm.o 101

Direttore editoriale: Claudia Stagno Collaboratori: Annalisa Aita, Judy Bloom, Luca Clara, Valerie Kaminov, Rebecca Lazzari, Giulia Mitarotonda, Joan Rundo, Simona Verga

Cosmobeauté 58/60

On the cover: ‘be shiny, be Lumia’, from Helen Seward, Milan

Cosmoprof Asia Cosmoprof Worldwide Bologna Cotril CTL Echosline

19 III-128 126-127 29

Fanola 35-37 Figaro 27 Hair Company Helen Seward

CONTENTS

IMF – Professional Beauty

Toiletries, Cosmetics and Perfumes

90-91 Cover-16-17

ICMAD 10

1 / 50

Sped. in abbonamento postale D.L. 353 / 2003 (conv. in L. 27 / 02 / 2004 n. 46) art. 1, comma 1, DCB - Modena

Products and Appliances for Estheticians 51 / 66

Abbonamento annuale Italia € 50 (5 numeri) versamento su c.c.p. n° 21104203 intestato alla MTE Edizioni Via R. Gessi, 28 - Milano

Packaging and Raw Materials

Foreign subscription $ 55 (5 issues) + air mail fare (if requested).

23

Eslablondexx 68/69-72/73-76/77

P.R. & Promotion: Italy: MTE Edizioni +39 / 02 4239443 USA: DT Publisher’s Representative, Co. Don Timmel 3705 Greenfield Ave. #4 CA 90034-7030 Los Angeles Tel. +1 / 310 838-3484 Email: jepub@att.net

117

24-25

Inebrya 33 ING

92-93

Intercharm Beauty Expo Korea

74-75

Intercharm Moscow Intercharm Ukraine Jessica Cosmetics

79 30 5-7-9

L’Origine 120 M.C.B. Paris by B.S.

67 / 86

Maxima 38-39 Nazih Group

Products and Appliances for Hairdressers 87 / 128

Parlux 95 Pettenon Cosmetics Rudy Profumi Salon International London Salon Look Madrid

Stampa: Formagrafica s.r.l. Carpi (MO)

121/124

Nika 99

Pool Service

Editrice: MTE Edizioni s.r.l.

Via R. Gessi, 28 - Milano

109

Make-up-in 85

31 88-89 13 40-41 104-105

Sensus 43

Grafica: Roberto Cimarosa per MTE Edizioni - Milano

Stefano Anselmo

55

Tecnoelettra 3 The Kirschner Group

Materiale fotografico e redazionale di proprietà della rivista Export Magazine, tutti i diritti riservati.

11

Vitality’s II-1 Vita Toscana

57

Wabel 80

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TECNO ELETTRA An Italian company with an international outlook

The company took part once again this year in Cosmoprof Bologna, the rendezvous that cannot be missed for an Italian company with an international outlook like Tecno Elettra.

And this year again a new product was presented: “STEEL 6000”, a perfect balance of power and heat, weight and design, all in full respect of the ecosystem as all the materials can be completely recycled.

It is a product that is a perfect answer to the needs of the end users.

“Steel 6000”, with its 2500W of power, joins the most powerful range of Tecno Elettra products.

The perfect balance between heat and outgoing air flow allow the final consumer considerable time saving and therefore a reduction of energy costs.

The refined and professional design is created by a harmonious mixture of graphite black, anthracite grey and the satinized silver finishes in both the colours.

“Steel 6000” is 100% MADE IN ITALY like all the models of hairdryers created in the TECNO ELETTRA production plants. Power, reliability in performance, quality and Italian elegance distinguish the newest arrival in the family of professional hairdryers with the TE brand.

“Steel 6000” is already available in two versions, one with a standard motor and one with a digital motor.

The latter is more commonly called a brushless motor as it does not have the “brushes” that, with use, are inevitably subject to wear.

With “Steel 6000” in the digital version, TECNO ELETTRA also adds a further model to the line of brushless products; the first model called “CROSS” with a 100% Italian brushless motor, continues to be enormously successful and rewards the technology and innovation of Tecno Elettra.

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Gilberto Fava, CEO of TECNO ELETTRA says: “The needs of our customers are the stimulus for the growth of the company and for the constant search for innovative solutions, always bearing in mind respect for the surrounding environment.

The esteem and the trust that we have earned in time are the result of our continuous investments in research and in innovation which are concretized in the creation of reliable products in their performances and are safe for the end user.

Tecno Elettra: the truth of the facts.”

STREET STYLE FA L L C O L L E C T I O N

Haute Hoodie Luscious Leather

Deliciously Distressed

Very Vinyl

On The Fringe

Fab Faux- Fur

www.jessicacosmetics.com Jessica custom colors 7-FREE - cruelty free, vegan friendly, No Formaldehyde, Formaldehyde Resin, Toluene, DSP, Camphor, Xylene or Ethyl Tosylamide.

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Jessica Cosmetics International, Inc. ©

interview

SATISFACTION FOR THE PARTICIPATION OF FARMEN IN BEAUTYWORLD MIDDLE EAST Business meetings and technical demonstrations at the crowded stand of the well-known Italian company

We asked Giovanni Manzetti, co-owner of Farmen, and Ghasem Mohammadpoor, Commercial Manager Farmen for the Middle East, some questions.

EXPORT MAGAZINE: Mr Mohammadpoor, how is the presence of Farmen in the Middle East structured?

Ghasem MOHAMMADPOOR: Our activity on this market started only a few years ago; our success when we entered was immediate, we have been in Dubai and some Arabic Emirates for two years and we are exploring some possibilities in some Gulf countries. We pay great attention to the choice of the distributor, evaluating their ability to give the best position on the market to the Farmen brands, including in particular Vitality’s.

EM: What are the characteristics of your ideal distributor?

GH.M: As well as economic capabilities, our distributor has to appreciate the product, give it value in all its qualitative aspects and be well organized.

EM: Concerning the organization, let’s ask you , Mr Manzetti, how you were able to convey to your distributors the company’s know-how, and how important is training for you?

GIOVANNI MANZETTI: For a company like ours, oriented to the professional sector, the concept of training is fundamental, both for the hairdressers and before that for the distributors; only this way is it possible to transfer know-how of the real nature of Farmen. While this activity is relatively simple in Europe, the further away we go, the more we have to take into account the type of local culture

and

m ners, Giada Loconte fro signana Farmen co-ow Bas ial ido erc Gu mm and Co t tti Eas nze Gianni Ma dpoor Middle Mr. Ghasem Mohamma nt Farmen Export Dept.; smetic, Farmen local age Co laa Da m fro nts age es sal two er; nag Ma

and try to understand local habits and customs. The first step is to build up locally trainers up to the task, through our European trainers; the second is to apply the same criterion locally, once the local trainers are available. Another strategy of ours is to identify ambassador salons, representing the brand, in the most strategic places.

EM: What is the main reason for your presence at the Dubai show?

GI.M: Given that in general our presence at a show allows us to improve the market in question, as well as being a way of measuring up to competition and exchange ideas, we wanted to be present in Dubai mainly to analyse the market better, and thoroughly get to know the tastes and expectations of the clientele. In Dubai the Farmen stand was positioned in the pavilion of professional products for hairdressing,

benefited from a strong flow of visitors.

Together with our local distributor, we offered our resources both to communicate the contents of our company and to hear about specific requests from our users.

Our presence was useful and positive.

EM: Mr Mohammadpoor, what is your opinion of this experience?

GH.M: It was positive for me as well; the Dubai show is an important showcase for the whole of the Middle East; this show is growing and there are more and more visitors from neighbouring countries. Just think that at least between seven and eight thousand hairdressers came from Iran alone to Beauty World Middle East for professional updating. The ease of obtaining a visa for Dubai from Middle Eastern countries has made a remarkable contribution to the increase in visitors from neighbouring countries.

C.S.

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VOLUMIZING GEL-LIKE LOOK

Jessica Cosmetics International, Inc. ©

• Extra Strength Topcoat • Goes on thick, dries quick • Dazzling Shine

THICK • PLUMPING TOPCOAT WWW.JESSICACOSMETICS.COM 7 www.exportmagazine.net

T oiletries , cosmetics , perfumes , ph y toproducts

A Major Facelift For Pevonia Myoxy-Caviar Collection

In memory of Roberto Kerkoc It is with great sadness that we publish the press release of Fiera Bologna announcing the sudden death of Roberto Kercoc, Vice-President of Fiera Bologna. We are particularly stunned by this news as we personally met and interviewed Roberto Kerkoc during the Press Conference at Cosmoprof North America in Las Vegas; he greeted us with a smile and a warm handshake: ‘we have many and interesting future projects. we have to look ahead with confidence and pride in working in this great industry.’ Roberto strongly believed in the ‘Cosmoprof’ mission and never failed to thank his ‘team’ for their great collaboration without which, he often repeated, ‘it would not have been possible to reach our objectives.’ He was also always attentive to the trade press. We will certainly remember him every time a goal is reached: a dedication to a man who, for a lifetime, as an excellent entrepreneur and executive, husband father and friend, always faced Claudia Stagno up to his responsibilities with courage and optimism.

BOLOGNA FIERE PRESS RELEASE “Cosmoprof is a trade fair in constant growth. The international nature of this show founded in Bologna shows no sign of stopping: the 340,000 professionals, the 6,000 companies that take part in the three shows in the international network, are destined to increase. We can see in the international development the great challenge of reinforcing our brand and a concrete possibility for the companies which for years have followed us to multiply their business opportunities, approaching global markets.” These are the words of Roberto Kerkoc, Vice President of Bologna Fiere, spoken only a few days ago, commenting on the results of the North American Cosmoprof in Las Vegas. Roberto Kerkoc passed away suddenly on Tuesday 1 August, leaving the whole economic world of Bologna in shock.

The commitment for the economic development of the city had led him, alongside his activity as President of Tecnoform, a leading international company specialized in the production of interior furnishings for caravans, camping cars and motorboats, to become a prominent figure in the management of Confindustria Bologna, Unindustria Emilia and Bologna Fiere. The activities of Roberto Kerkoc also included the presidency of Pharmintech Srl, a company at the head of the trade fair of the same name of Bologna Fiere dedicated to supplies for the pharmaceutical industry.

With commitment and dedication, Roberto Kerkoc worked to guarantee the international development of the event, boosting the participation of the leading companies in automation and in technological research for the sector.

As Vice President of the group, he followed with great enthusiasm and commitment the development of the Cosmoprof network, the leading trade show format for the cosmetics sector, for which he saw an international development that involved not only the markets where Cosmoprof is already present (North America and Asia) but also new emerging areas as an essential driver of growth. As an entrepreneur and head of a multinational corporation, Roberto Kerkoc was well aware of the importance of the international platform of Cosmoprof as a driver of growth of the entire cosmetics industry, one of Italy’s excellences. Many ideas and projects shared with the team and the international partners of Cosmoprof Worldwide Bologna, with whom Roberto Kerkoc was able to build up a relationship of mutual trust and discussion, remain. He leaves an invitation to look to the future and the whole world, without fear and capitalizing on the awareness of being an expression of Italianness at international level.

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Pevonia debuts a new luxury packaging for its high-end collection Myoxy-Caviar.

The line is one of Pevonia’s most advanced anti-aging and luxury skincare regimens.

Its new modern packaging was designed to pair perfectly with the brand’s anti-aging and special concern collections.

This packaging upgrade reflects Pevonia’s pride in constantly evolving from a merchandising standpoint to assist with sell-thru.

The Myoxy-Caviar Collection was created to help clients turn back the clock and restore a youthful radiance to clients’ skin.

The line is formulated with highly concentrated pure caviar extract and is a source of nutritive elements that are key to skin cell oxygenation and regeneration.

It is also packed with amino acids, vitamins, and minerals.

Each item in the five-piece collection also contains Escutox, a Pevonia-proprietary neuropeptide that delivers a natural smoothing result on facial lines.

This unique blend of ingredients will plump up your clients’ skin for a more hydrated and radiant complexion.

The Myoxy-Caviar Collection consists of: Timeless Balm Cleanser, Timeless Repair Serum, Timeless Repair Lotion, Timeless Eye Contour, Timeless Repair Cream.

Treat your nails right.™

A NEW GELERATION I understand how difficult it can be to make time for beauty.

GELeration offers a unique, natural approach to nail care with self-leveling formulas that bond to the nail for the ultimate flexibility. With the fastest-curing, soak-free gel system on the market, you can get back to your life...beautifully.

Welcome to a new GELeration of natural nail care!

Choose from over 100 matching polishes for quick touch-ups and pedicures.

800.582.4000 OR VISIT WWW.JESSICACOSMETICS.COM 9 www.exportmagazine.net

There are places YOU want to be ICMAD can make it happen

Find open doors and more opportuntities when you join our powerful international network of suppliers, retailers, consultants, brand marketers, sales reps, R&D services, and industry experts. We’ve been opening doors for the best in the industry since 1974.

Advocate. Educate. Service. Deliver.

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ICMAD.ORG/JOIN 800-334-2623

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THE KIRSCHNER GROUP, INC. INTERNATIONAL The Kirschner Group, Inc. is a worldwide, professional sales organization with over 30 years of experience growing America’s leading salon brands.

The Kirschner Group, Inc. International division, led by Vice President, Paolo Rezzara, is a team of 20+ industry sales experts who service distributors in Canada, Latin America, Asia, Middle East, Africa, Australia, and Europe.

“Our success formula”, reports Paolo, “is to connect the right brand with the right distributor, and then to manage that relationship on a day-to-day basis to ensure the distribution is successful.

We identify brand opportunity and build the business with distributor partners.”

Successful sales strategy, country specific trade and

market data, plus important export preparation information are just a few of the benefits of working with The Kirschner Group, Inc. They are committed to constantly developing and implementing customized, focused business solutions and delivering on their promise of adding value to all business relationships.

Reach Paolo Rezzara at paolo@kirschnergroup.com.

Reach Augusto Rodrigo at augusto@kirschnergroup.com.

FOCUSED ON YOUR FUTURE

My customer’s success is my top priority – Augusto Rodrigo Agent: Argentina, Bolivia, Chile, Ecuador, Paraguay, Peru, Uruguay

Augusto@KirschnerGroup.com

Augusto Rodrigo THE KIRSCHNER GROUP International Sales Executive Of The Year 2017

SERVICING ALL 50 U.S. STATES, CANADA, LATIN AMERICA, CARIBBEAN, EUROPE, MIDDLE-EAST, AFRICA, ASIA PACIFIC AND AUSTRALIA.

For more information contact: Paolo Rezzara, Vice President International Divisions by emailing Paolo@kirschnergroup.com

Corporate HQ: Valencia, C A ; 661.257.6260 Divisional HQ: Minnetonka, MN; 952.473.8871 11 www.exportmagazine.net

800.527.8645 toll-free www.kirschnergroup.com

t

a seen

Hydréa London, the natural sponge company Traditions and ancient beauty rituals teach us that one of the simplest and easiest ways to improve skin tone and wellbeing is brushing the whole body with repetitive strokes.

Using a dry natural bristle brush exfoliates and smooths the skin, actually removing toxins and stimulating the lymphatic system; moreover, it stimulates blood circulation, favoring cell renewal.

In this field, Hydréa London is renowned as the most ethical and best quality brand available, and offers top luxurious natural bath care accessories and sea sponges.

Established in 1996, Hydréa London sources the finest natural and organic raw materials from around the world, supporting sustainable procedures in the manufacture of their premium natural bodycare selection. Stylish in design, Hydréa collections are designed to be used by expert therapist and experienced body brushers, but also by beginners in the comfort of their homes.

Bamboo Bodycare is a must-have for your pampering needs, the Japanese Spa Sisal rang takes care of hands, feet and body with unique mitts, while the superior Organic Egyptian Loofah represents the classic, eco-friendly high quality skincare at its best.

Lykke by Julie, natural happiness

Resibo, natural skincare A natural and healthy skincare line from Poland, combining nature’s best ingredients with pioneering technologies, so as to offer effective and safe treatments.

In the total respect for nature and environment, Resibo created a series of nine products to pamper your skin thanks to the beneficial action of carefully selected ingredients, stimulating and activating natural skin mechanisms while offering a unique daily routine.

The brand’s commitment to ecology can be also appreciated by the choice of the packaging, 100% biodegradable, preserving the balance of the surrounding environment.

Resibo fully eco-friendly and highly advanced products range from the Smoothing Face Serum, visibly firming and tightening the skin and restoring its youthful look, to the Cleansing Oil, a combination of precious oils gently removing all skin impurities while dissolving sebum, leaving a soft and well-nourished skin. Perfector 3 in 1 is a Soothing Lip Balm promising a pleasant treatment to regenerate lip skin.

The presence of Brassica alba sprout extract will enhance the natural color of your lips and their contour, restoring their natural succulence. Enjoy your natural beauty with Resibo.

The challenge was to create something that still did not exist. The Norwegian founder, Julie Ringnes, began experimenting with natural ingredients and oils in order to create a product to soothe the atopic dermatitis of her children. This is how she entered a new world, an adventure that brought her to create Lykke, featuring skin treatments providing effective nutrients good for the skin.

All formulations carefully combine local wild plants and berries together with the best of plants and fine herbs from all over the world, and they grant a soft, glowing and most of all healthy skin. Lykke by Julie is therefore the proof of the power of nature, providing us with all we need to stay healthy. Lykke line of products open with Glōd, a Rejuvenating serum for mature skins, rich in nutrients chosen to restore, enhance and maintain the skin’s natural healthy conditions. Skâne is Lykke Antioxidant facial serum for all skin types, featuring the action of extracts from flowers and plants rich in omega-3 and -6 and vitamins that deeply hydrate the skin. Moreover, their action is powerful to smooth and prevent acne and uneven skin.

The exotic ingredients present in Kyss Lip Balm make it the top moisturizer to have soft lips, well hydrated both on the surface and in depth, leaving a fresh and pleasant smell.

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RUDY PROFUMI ITALIAN AT HEART INTERNATIONAL IN VOCATION The story of Rudy Profumi began almost exactly one hundred years ago, in 1920, when in a small Haidresser’s shop in the centre of Milan, in via San Paolo, Spiridione Calabrese started, almost for fun, concocting hair dyes and them making lipsticks and face powders.

In the late 1930’s, Spiridione created the prestigious fragrance ‘Preludio Romantico’.

Then, his son Antonio transformed the fragrance into a prestigious work of art and enviable gift object, moving soon to an industrial level.

From left: Cristina, Michela, Giulia,

Lorenzo and Giorgio Calabrese

generation,” said Cristina Calabrese, “we are also a company that has been able to evolve in time to meet current requirements, continually renewing ourselves.”

Nowadays, Rudy Profumi toiletries and scents have conquered the world, with a creative know-how that has an international appeal, thanks to their careful formulations and delightful packaging.

Spiridione Calabrese’s passion for fragrances was handed down to his son Antonio and then to his children Cristina, Lorenzo and Giorgio, who today successfully give a modern interpretation to the family brand.

Cristina Calabrese, head of Research and Development, also manages the export division,

helped by her niece Michela.

“In addition to the value of being a family business in its fourth

A DEMOCRATIC BRAND Rudy Profumi is a democratic brand, 100% made in Italy and which has made the conscious choice of occupying an affordable position on the market, while maintaining a high level of quality and image.

At the same time, the fragrances are pleasant and evocative, from fruity to floral and the more exotic, thanks to their comfortable textures.

Rudy Profumi stand at Cosmoprof Bologna 14 www.exportmagazine.net

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AROMATIC SCENTS FLORALS A new chapter entitled “Florals”, which rotates around six new fragrances inspired by the world of flowers and their combinations, has been added to the Aromatic Scents line. While the original Aromatic Scents line, through

its lively colours and intense fragrances, was inspired by the fabulous world of “One thousand and one nights”, the new products have softer, more sophisticated colours like water paintings. The fragrances are intense but at the same time delicate and secret, like fresh

NATURE & AROME “ APOTHECARY” Rudy Profumi’s research never stops, and today it gives life, in the heart of its main line “Nature & Arome”, to a new selection of fragrances and products in the “Apothecary” style, which consciously blends modern raw materials with tradition.

The line includes a full range of body care products

NATURE & AROME “SIGNATURE” Nature & Arome becomes richer with the Signature line, which was studied for those who are looking for body care products that combine a soft, delicate

bouquets, long walks in the woods or in the countryside during the first days of spring. Even if the design is modern, it always maintains its original elegance and sumptuousness thanks to the gold arabesques. All products are free from Parabens, and are 100% Made in Italy.

that are enriched with precious oils and Vitamin E, the perfect complementary elements for silky, tonic skin.

The careful selection of extraordinary fragrances adds a special characteristic to these products, uniting cosmetics with the pleasure of embracing perfumes to make your wellbeing ritual unique and precious. All products are free from Parabens and Colourants, and are 100% Made in Italy.

texture with style and unique fragrances.

The Signature line, in addition to being formulated with top quality raw materials and prestigious oils, is also a beautiful ornament for your bathroom.

Its elegant pearl colours and gold motif immediately transmit a sensation of sophistication, reflecting the unique character of the line which delicately approaches the world of elegance and luxury.

All products are free from Parabens, and are 100% made in Italy

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Blond hair, a timeless fashion. The secret?

GETTING THE RIGHT SHADE.

The new Sand nuances by Color System Lumia seduce with sophisticated tones, creating a unique color that expresses the energy of light thanks to Luminescine Technology.

BE SHINY, BE LUMIA MEET US AT COSMOPROF ASIA: HALL 5G - BOOTH D3D

www.helenseward.it 17 www.exportmagazine.net

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NEW BLONDE SEDUCTION Helen Seward presents Sand range of Color System Lumia, the nuances that explore unprecedented and extraordinary radiance

Blond fashion is constantly evolving, in an ongoing quest for fashion shades that are contemporary and immediately appealing.

The new Sand line of Color System Lumia is an outcome of this search that surprises and convinces, seducing with exquisite and original tones.

Its secret is Luminescine, a genuinely revolutionary technology that can capture and reflect light, guaranteeing a cosmetic color that’s vibrant and long-lasting.

Light on the outside, hi-tech on the inside.

The revolutionary new hi-tech ingredient of Lumia is LUMINESCINE, a special Mediterranean extract that captures and reflects sunlight.

This natural active, chosen for the entire LUMIA range of products, comes from the flower of the verbascum plant.

The singular properties of this phyto-complex can significantly

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increase the luminosity of hair, giving it an astonishing brightness, the direct expression of the energy of light.

The LUMIA formula is also rich in other valuable active ingredients, such as: 4 TRIMETHYLGLYCINE with a protective effect 4 AMINOSILCOMPLEX to nourish and provide body 4 PRO-VITAMIN B5 to moisturize

Find out more

www.helenseward.it

MARCH 2018 TH TH 15 - 18

COSMOPACK COSMOPRIME PERFUMERY&COSMETICS GREEN&ORGANIC COUNTRY PAV. 14-16-16A-29B Organiser BolognaFiere Cosmoprof S.p.a. - Milan - Italy ph. +39.02.796.420 fax +39.02.795.036 info@cosmoprof.it company of

16TH - 19 TH

HAIRDRESSING&SALON BEAUTY&SPA NAILWORLD COUNTRY PAV. 29A-34-35C

BOLOGNA (ITALY) F A I R

D I S T R I C T

W W W. C O S M O P R O F. C O M

in cooperation with

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with the participation of

report - B U S I N E S S C A S E -

SOUTH KOREA, AN UNSTOPPABLE BEAUTY POWERHOUSE? Q&A WITH KATALIN BERENYI, CO-FOUNDER OF ERBORIAN (L’OCCITANE GROUP)

VALERIE KAMINOV – BIOGRAPHY Having spent over twenty years working with a vast array of luxury, premium and niche beauty brands and fragrances, Valerie has extensive knowledge and practical experience of their supply, distribution and retail, pertinent commercial practices and consumer habits on a global and local basis.

Her expertise has been highly valued by multi-national organizations, SMEs, start-ups, privately owned companies and financial investors.

Certified in Corporate Governance from INSEAD Business School, Valerie has the remarkable ability to successfully set the company’s strategic direction, often across diverse product markets and geographies, and monitor the firm’s risk profile.

As a qualified Non-Executive Director who was awarded the prestigious Financial Times Post-Graduate Diploma, Valerie Kaminov is highly trained in corporate governance and is an experienced NED and Director enabling her to have a holistic understanding of boards.

She advises both as a consultant and an NED. Valerie’s experience earned her a reputation with major players in the industry who hired her to establish them globally.

Her expertise in brand evaluation, acquisition due diligence, risk assessment and commercial growth has been highly valued by Private Equity Funds, multi-national organizations and financial investors.

She is also dedicated to passing her knowledge along through a range of conferences and events.

Valerie has been a guest speaker for the not-profit organisation, CEW, at their Mentoring Services where leading executives offer insights into beauty industry issues and inspiration for professional growth.

At the International Manufacturers & Distributors Forum (IMF) Master of Ceremony, Valerie organises a very unique conference; A global European gathering for manufacturers, brand owners and distributors to come together and discuss challenges faced by their business and the industry by giving the attendees unlimited networking opportunities.

It is a well-known fact that South Korea has long been obsessed with cosmetics and skincare. South Korean women spend double the amount of their income on beauty products and make-up compared to their American and European counterparts.

Meanwhile, South Korean men spend more on skincare than those in any other country. Such a strong dedication to looking and feeling good means that the country is at the forefront of research into new beauty products.

Exports of such items are currently soaring, with the beauty industry now becoming one of the country’s largest industries, rivaling technology.

In the past five years alone, exports have grown from US$1 to US$2.64 billion, a record high, according to the Korea Customs Service. Indeed, South Korea bears all signs of becoming an unstoppable beauty powerhouse. However, the sector is still too heavily reliant on China, where historically tense relations entered a deep freeze earlier this year, as China imposed a boycott on South Korean culture and goods following rising tensions between the US and North Korea.

Today, the country is slowly starting to focus on other Asian countries including Thailand, Indonesia, Malaysia and Philippines, to name just a few. With a long professional journey in fashion and cosmetics, Katalin Berenyi is expert in making an idea succeed, even in the most aggressively competitive and saturated markets.

Co-founder of the successful Korean-French fusion brand, Erborian, Katalin is a visionary: she brought to the West products which were almost extraterrestrial a few years ago and that today we could not live without! She created Erborian back in 2007, with the help of Hojung Lee, a Korean scientist. Also known as a beauty globetrotter, Katalin wanted to reveal Korean beauty secrets to the rest of the world.

Erborian is at the crossroads of traditional Korean medicine and high-end scientific products mixed with a touch of French sensibility, luxury and know-how.

Two years later, in 2009, Erborian launched the first BB Cream™ ever sold in Europe.

This highly innovative cream was an instant success. 2012 marked the ultimate accolade for Katalin and her partner Hojung as Erborian joined the L’OCCITANE Group.

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report - B U S I N E S S C A S E -

Hojung Lee & Katalin Berenyi

What inspired you to create Erborian?

Katalin BERENYI: During my travels around the world I fell in love with Korea, not only Korean beauty but also the way women see themselves, their herbalist stores and the country’s general culture.

When I met Hojung Lee, who became later my business partner, I had so many questions that we ended up spending hours discussing.

This encounter was the perfect opportunity to realize a dream: launch a Korean beauty brand for modern international women.

What makes Erborian different from other Korean brands?

Katalin BERENYI: At Erborian we see beauty differently. When creating new products, not only do I take inspiration from Korean rituals, Korean beauty and Korean usages, but I transform them into more simple, more international and more modern cosmetics to international and modern women.

At Erborian, we create the best Korean beauty in a simple, accessible and modern ritual, with expert and beautiful galenics. Erborian is still a small brand on the very competitive Korean market and we rely on innovation to keep growing and gaining market shares, without spending big budgets on advertising. Having been the first to successfully introduce the BB and CC Creme, products you can no longer live without, we pride ourselves as an avant-garde and visionary brand that was able to become a reference in the industry.

Always remember; innovation is what sets you apart from your competition.

Customers are no longer looking only for good products.

Brands must go beyond that and offer the consumers strong personalities, values and opinions.

Having been a stylist in the past and possessing a multi-cultural background have been a great asset to the ever-growing success of Erborian.

It has helped me see skincare and beauty from a completely different perspective.

This is why at Erborian we strongly believe that difference is what makes skin perfect.

What are your personal thoughts on K-Beauty?

Katalin BERENYI: K-Beauty is an amazing phenomenon and the result of decades of hard work by the Korean cosmetics industry.

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Pushed by the incredible appetite of Korean women for beauty products, the Korean cosmetics industry works relentlessly on new innovations.

The rhythm of innovations in this country is truly different from what I have experienced in any other international market.

Having said that, there are so many new products in Korea that there is a real need to distinguish real products with real benefits and real innovations from quick fast-passing product developments.

What skincare trends are most popular in Korea right now?

Katalin BERENYI: There are indeed, always new trends popping up in Korea.

Some of the most recent ones are a few drops of oils mixed with any foundation for a glowing and dewy finish, the 7 Skin Method (apply 7 layers of toners for full hydration) or the progressive lip coloring (deeper on the inside).

Are there any trends that are currently declining in popularity?

Katalin BERENYI: I see progressively less animal-derived ingredients, such as snail mucus.

Also I see a decrease in dramatic makeup, giving way again to a more subtle and natural makeup and red lips.

report - BUSINESS CASE -

Why would Koreans, who live in the country which is the world leader in aesthetic surgery, turn to cosmetics and skincare brands instead of a more definitive solution?

What is the USP of beauty brands vs. cosmetic surgery?

Katalin BERENYI: Aesthetic surgery is used indeed for specific purposes, such as the creation of the double line eyelids, offered many times as a graduation gift to young people.

The creation of the famous V-line of the jaw is another favorite intervention of Korean women.

Other than that, they usually prefer less invasive actions (less risky and cost saving), such as botox and cosmetics, for a more natural look.

Why such a big enthusiasm for Korea and K-Beauty?

Katalin BERENYI: Korea has 2 major assets to ignite such a worldwide enthusiasm for its beauty products: Firstly, the incredible speed of innovations in order to satisfy very demanding and sophisticated consumers; many times products live only a year and are replaced by new trends (short product life-cycle), new galenics and new rituals.

Secondly, the non-traditional approach to aesthetics and packaging: skincare can be cute whilst having a good performance, and “boring” is not necessarily synonym of “serious”.

What are the major differences between European/American and Korean Beauty trends?

Katalin BERENYI: There are many differences between the European/ American and Korean beauty approach.

Here are some of the biggest ones: • The type of textures (Korean prefer watery and gel-type textures, while we prefer more comfortable “cocoon” textures) • Korean use multiple serums (one for each benefit) • Korean love to use double cleansing for a perfectly purified skin and they also love double or triple lotioning for a perfectly moisturized face (lengthy beauty routine) • Korean consumers tend to search for products online beforehand and do not buy a given product because it’s from a big brand: they rely on wordof-mouth and need to be able to try samples before the actual purchase.

How different is a Korean skincare routine compared to a Western one?

Katalin BERENYI: In Korea women use generally lengthy and very sophisticated beauty rituals also referred to as Layering. The latter consists of the superposition of between 10 and 15 layers of textures, beginning with 2 or 3 cleansers, lotions, serums, creams and base products. All of this before the various makeup steps. Western women prefer more simple and quicker routines and have a strong appetite for multibeneficial products. Furthermore, Korean women use multiple masks.

The 1-a-day masking ritual (1 sheet mask every evening) is famous across all of Korea and has been for many years.

Here are some of the key steps of the Korean beauty routine: STEP 1: Toner after cleansing their face (double cleansing is preferred) STEP 2: Eye cream STEP 3: Serum (the majority of people use 2 types or serums, moisture serum or whitening or anti-aging (firming) STEP 4: Moisturizer STEP 5: Cream (Firming or Whitening or Anti- Aging, most likely use 2 types of creams).

Not many people are aware that Korea is at the origin of many innovative beauty products that we now use on a daily basis. Could you tell us more about it?

Katalin BERENYI: Korea has inspired many innovations, often integrated already into our beauty rituals. Some of them are our serums, moisturizing lotions, sheet masks, foundation cushion compact, cleansing oils and watery-type moisturizing creams. That is one of the main reasons that the world is looking towards Korea for new trends, new galenics and new rituals. However, we have to be careful: not all trends coming from the Country of Mornings are here to stay and not all of them are beneficial from a skincare point of view.

Therefore having a knowledgeable selection, or “curation”, is essential to find the real trends, real products and real “gems” in the Korean beauty market.

For more information on how IL Brand Consultancy can help you expand your brand into different markets, please contact us on info@ilbc.co.uk or visit our website at www.ilbc.co.uk 22 www.exportmagazine.net

Organiser - Cosmoprof Asia Ltd

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Sales Office Asia Pacific: UBM Asia Ltd - Hong Kong - ph. +852.2827.6211 - fax +852.3749.7345 -cosmasia-hk@ubm.com Sales Office Europe, Africa, Middle East, The Americas: BolognaFiere S.p.a. - Bologna - Italy - international@bolognafiere.it for info: ph. +39.02.796.420 - fax +39.02.795.036 - international@cosmoprof.it | Marketing and Promotion: BolognaFiere Cosmoprof S.p.a. - Milan - Italy - ph. +39.02.796.420 - fax +39.02.795.036 - info@cosmoprof.it

2018 ExCeL London, 25-26 February 2018

EXHIBITION | CONFERENCE | GLOBAL NETWORKING

EXPAND YOUR BUSINESS IN THE UK AND WORLDWIDE Build relationships with UK based and international distributors and manufacturers. Learn the challenges and how to compete alongside the global big hitters.

The IMF has everything you need to grow your business: 2 day international conference, including lunch and networking Directors reception Dedicated IMF Networking Lounge Distributors reception at the show International Pavillions VIP access to the Professional Beauty exhibition

Taking place as part of:

Supported by:

More information: www.imflondon.co.uk Questions: Joanna@professionalbeauty.co.uk 24 www.exportmagazine.net

Register your interest: www.imflondon.co.uk/register 25 www.exportmagazine.net

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Clochee, simply organic C. Lavie Cosmetique, natural wonder After experiencing in first person many cutaneous reactions due to the usage of products not suitable for her delicate skin, Sylvia Cazenave Lavie started to study phytotherapy and aromatherapy, in order to choose the most effective vegetable extracts and perfect her own skincare products. Her dedication and passion result in the creation of an effective line of treatments featuring pleasant and delicately perfumed textures, combined with gentle and powerful ingredients, all chosen according to their astonishing affinity with skin. Promoting sustainable sourcing and adopting new processes called eco-extraction methods, C. Lavie Cosmetique proposes two different collections, all featuring a colorful and unique packaging. The Essentielle provides daily solutions to skin’s nutrition needs, with a Day Cream, Eye Cream and Micellar Water, and comes in a recognizable peach color box.

The red box introduces the Specific Collection, which consists in a Brightening Serum conceived as a remedy to blemishes, and providing intense skin dehydration, redness and imperfections. Skin-friendly beauty, for a healthy daily routine.

An eco brand, going back to nature in a pure way, using selected natural ingredients and relying on certified sources, offering a piece of nature to introduce in your daily beauty routine.

Clochee is a Polish brand proposing a green approach to life, trying to improve its quality, supporting the respect for our environment.

All Clochee products are presented in eco-friendly packaging, easily biodegradable and recycled. Jars and bottles embrace the essence of nature, and propose skin treatments to pamper your skin and find your inner glow.

Combining nature with tradition and innovation, Clochee products feature raw materials used by generations, blending old recipes with modern science and technology. And this is how the entire line was created, starting with the Soothing Cleansing Oil, ideal for sensitive skins, removing impurities and waterproof makeup, leaving a soft, relaxed and nourished skin. To complete the cleansing process, the Soothing Antioxidant Toner leaves a clear and smooth skin, thanks to the beneficial action of Green tea and Ginkgo biloba extracts.

Orange Blossom and Damascan Rose hydrolat are the main ingredients of the amazing Relaxing Micellar Water, reducing redness and soothing irritation, while removing eye and face makeup. After a thorough cleansing, Clochee proposes intensive and rejuvenating serums, firming and regenerating face creams and masks, as well as body treatments. Stay true to nature with Clochee.

Ecooking, feed your skin A small team with big ambitions, this is how the founder Tina Søgaard defines the brains behind the brand.

Ecooking strength lies in its simplicity: it just provides effective ointments, oils, creams and serums which confer a new glow to your skin, while helping eliminate problems and blemishes from fine lines and dry skin, to acne and wounds. At the beginning, Ecooking – coming from Eco and Cooking - was a homemade line of products created at the kitchen counter, at first tried and tested by friends. The stunning results and the higher demand made it possible to start a production of effective treatments, veritable problem solvers whose key feature is that they work. With the honest and sincere wish to make a difference, Ecooking developed the must-have Multibalm, a multi-purpose treatment healing minor burns and cracked lips, soothing eczema and skin after insect bites, and softening dry areas such as heels, hands and elbows. Besides this corner stone, Ecooking consists of many other products, among the others the Vitamin E Serum, ideal for all ages, performing a healing effect, which makes it ideal also for scars after surgery, scabs and wounds, even to soothe skin after tattoos. Over the two years since the brand was established, kitchen recipes have been developed, and the line has been expanded with great and valuable creams, serums and oils, always supporting an organic and sustainable pathway, and offering a clean beauty affordable to everyone.

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T.F.S. & FIGARO Mr TFS was founded in Italy, the cradle of wet shaving, in 1945: now, as then, it makes plant-based artisan shaving soaps.

TFS has gone beyond its national borders to spread the Italian tradition of wet shaving.

Figaro, a brand which speaks for itself, is clad in gold and, benefiting from all the productive experience of TFS, enters the highest end of wet shaving: elite barbers’ shops, historical perfumeries and knife shops, concept stores and international e-shops.

Argan Oil, refined coconut oil and an exclusive and intense Oud fragrance make the Figaro Monsieur shaving soaps a must for connoisseurs of wet shaving.

It is already present in the UK, Greece, Finland, Spain, the Netherlands, Germany and Canada and is always ready to introduce new markets to this fine tradition.

For information: commercial@tfssoap.com tel. 0039 0112731949

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NEW ECHOSLINE COLLECTION: METROPOLITAN ATTITUDE Echosline has always been synonymous with professional products and style solutions that meet the needs of all lifestyles and hair types. Italian in origin and quality, cosmopolitan by vocation, Echosline takes to the streets of the city, melting pots par excellence, to give metropolitan women a timeless elegant style for both their hair and total look.

Setted in New York, the collection represents the essence of a brand in constant becoming and always contemporary, ready to accept the challenges that arrive from the market every day.

Thanks to Echos Color application, fashionable and glamorous colors have been created and improved by E-Styling.

The photo shoots are realized during different moments of the day to catch/capture magic instants that every woman can live in the Big Apple.

CHARLOTTE – BRUNCH This Fantasy color is a perfect blend of Pink, Gold and Light Blonde Beige shades. This fashion-forward ultraglamorous color delivers an elegant, sophisticated shade, suitable for even the most demanding of women.

ALYSSA - MIDDAY The Long Layered cut, glorified by the Wildberry Red color, is enlivened by sinuous and defined waves and blends effortlessly with the black and soft beige look: a refined, classy style that can be worn any time of the day.

DIANA - SUNSET This Platinum Blonde Short Bob is chic and versatile and features an elegant, metropolitan look that never goes out of fashion. This timeless style becomes ultra-sophisticated when paired with outfits in neutral and pastel shades.

ALYSSA – TWILIGHT The hair mix’ n’ match color, an harmony of Strawberry Red and Blueberry Violet, lights up the minimal and linear total black look and plays with the shades of the metropolitan sunset.

DIANA – EVENING The Short Bob reveals its versatility in this wavy voluminous style that looks great with a Black and White outfit: the color combination is the ultimate in chic and gives this look an essential, minimal and irresistibly bon ton allure.

KELLY – DAYDREAM Pastel Pink blends with Blonde Platinum in this romantic and elegant Medium-length Bob with just a hint of street attitude.

Hair stylist: Stylistic Team Echosline - Photo: Alberto Buzzanca - Make-up: Francesca Sattin 28 www.exportmagazine.net

OUR PASSION

FOR COLOR YOUR SUCCESS IN BEAUTY

Professional Hair Coloring Cream with Beeswax and Vitamin C

Concept: www.excoitaly.com

100% grey hair cover 126 colors with high professional performance safe and reliable result

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Discover more on WWW.ECHOSLINE.IT Pettenon Cosmetics SPA - via del Palù 7/d - 35018 San Martino di Lupari (PD) INTERNATIONAL & DOMESTIC INFO LINE TEL. +39 049 9988800 - Fax +39 049 9988969 29 www.exportmagazine.net

echosline.official

XVI International Exhibition of Beauty Industry

IEC, Kyiv, Ukraine General Partner:

+38 (044) 496 86 45; ic@pe.com.ua

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MADE IN ITALY

SERVICING BEAUTY INDUSTRY SINCE 1946 Tel +39 049 99 88 800 · info@pe enon.it · www.pe enon.it 31 www.exportmagazine.net

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Ice Cream NO-YELLOW TREATMENT Characteristics: • Effectively neutralizes the yellow effect on blond, bleached and grey hair • Formulations enriched with a very highly concentrated and pure special violet pigment • Featuring the HMW (High Molecular Weight) technology for an improved pigment deposition into the hair scales and cuticles.

• Professional salon protocol for the best anti-yellow performance • Very performing even on completely natural grey hair that looks yellow because of smoke, pollution and sun rays oxidation effects • Essential not only for blond and bleached hair, but also on ash-grey cosmetic colours.

The main ingredient of this effective anti-yellow Inebrya treatment is a High Molecular Weight special Violet Pigment that neutralizes the yellow tone.

Its action is enhanced by the combined use of the 2 products.

Hair stylist: Artistic Team Inebrya Photo: Alberto Buzzanca Make-up: Francesca Sattin

PHASE 1 SHAMPOO: ANTI-YELLOW INTENSIVE TREATMENT • The shampoo works with an instantly neutralizing action • The gentle cleansing base removes build-up and dirt from the hair.

• The violet pigments deposit into the scales and the cuticles thus toning down the yellow tones.

• While rinsing, the conditioning agents make the hair particularly shiny and vital for a toned cold blond.

Blond, bleached or pre-lightened and highlighted hair needs special care because after the technical service there might be residues of yellow pigments.

As a consequence, blond hair could show uneven tones and unwanted colour effects verging on straw yellow.

Additionally, grey hair naturally tend to turn yellow because of the oxidation process due to sun exposure, smoke and pollution.

In addition to this, the market keeps asking for cold tones and naturallooking grey hair, keeping tones vibrant and shiny with no yellow effects.

PHASE 2 MASK: ANTI-YELLOW ENHANCEMENT TREATMENT • The mask enhances the anti-yellow effect of the shampoo by depositing a further amount of violet pigments into the hair.

• The HMW violet pigments bind with those previously released by the shampoo • The cuticles are thoroughly sealed thanks to the acid pH filming and sealing action for a more effective and lasting anti-yellow effect with high shine.

• The mask can be regularly used after each shampoo as the direct violet pigment is not permanent and does not cause a deposit overload.

ICE CREAM ANTI-YELLOW PROGRAM is Inebrya special programme featuring 2 combined products for a TOTAL ANTI-YELLOW ACTION.

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OTHER SIDEOF THE COLOR! THE

Concept: www.excoitaly.com

Ultra-conditioning professional hair color mask with 100% pure direct micro-pigments.

Ideal to create unlimited temporary multi-shade color effects for fashion hair result.

PASTEL COLORS

CLASSIC COLORS

FASHION COLORS

INEBRYA OFFICIAL

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Ayres, a Latin touch to the beauty world Ayres is the pursuit of a dream, therefore the essence of a passion.

This is why the founder Alejandro Rasic decided to create his own aromatherapy body care line after almost 20 years in the luxury perfumes and cosmetic industry.

His great experience was employed in the development of an all-natural body care collection infused with pure essential oils, inspired by the traditional tango bars in the old Buenos Aires - and this is where the name comes from.

Ayres represents the perfect blend of culture and nature, with mesmerizing aromas, luscious textures, premium raw materials and precious ingredients.

All collections feature six references rich Body Polish and Body Butter, an extra moisturizing Body Lotion and a pampering Shower Cream, a natural Bar Soap and the new luxurious Hand Cream. Ayres signature warm collection is called Midnight Tango, characterized by notes of orange blossom, vanilla, ylang and rosemary. If you prefer citrus notes, then Pampas Sunrise will be your choice, with essential oils of lime, mandarin and lemongrass,

Dabba, Northern nature A peculiar, all black packaging, with sudden and intense sparkles of color. This is a first hint of what the brand conveys. Dabba represents the darkness of the long, dark winters in Latvia, the colors being the short and vibrant summers, when nature flourishes, offers colorful flowers and precious plants and herbs, showing its deepest self.

The double B, in a word otherwise meaning nature, stands for the search for inner and outer beauty and wellbeing, and Latvia’s nature holds the key to unveil such secret. From rivers and lakes, wild forests and meadows, Dabba launches a line of body treatments featuring the powerful extracts of Nordic plants, bringing their pure aromas and their forceful effects. Vegan friendly, processed in the maximum respect for sustainability and seasonality, Dabba Floral waters are made from pure spring waters and fresh Nordic plants, which are grown or harvested close to the distillery. Each one of the eight floral waters has a particular feature, which makes it ideal for certain skin types and conditions. Deeply moisturizing, Dabba Oil Elixirs improve skin tone and elasticity, boosting the regeneration process while slowing down skin aging; the Face and Body Oils address the delicate needs of a daily routine, nourishing the skin with beneficial fatty acids, nutrients and actives found in local plants and herbs.

Packed with Vitamins – A, B, C, E, K – as well as minerals and lipids, the Pine Needle Power is the basic and key ingredient of Dabba Hair products, conveying its beneficial effects on hair and scalp, for a healthy mane.

blended with patchouli, bergamot and cedarwood. Patagonia is Ayres serene and fresh collection, inspired to rejuvenating sea waters, and featuring lavender, bergamot, lemon, together with rosemary, jasmine oakmoss and patchouli. Take your inspiration and live an intense ritual.

Combray, antioxidant skin care A simple yet precious formulation, featuring just two ingredients: grape seed oil and the patented antioxidant Oxofulleram. Actually, this is what makes Combray so unique and special.

Characterized by its dark and distinctive color, quickly disappearing after application, Combray Regenerating Facial Oil is an effective and natural anti-oxidant moisturizer, lessening dryness and softening your skin.

After few days, the appearance of blemishes will improve, whereas after few weeks fine lines and dark spots will be reduced, with the subsequent healthier and youthful look of your skin.

The patented Oxofulleram protects your skin against the increased levels of oxidative stress, that is free radicals, therefore controlling and improving the appearance of redness associated with sun, age and inflammations such as rosacea, eczema as well as psoriasis and acne.

Easy to use, you just have to apply with a gentle massage 6 drops into your skin, which should not be oily or shiny after use.

Suitable for all skin types and ages, Combray Facial Oil is a veritable scientific breakthrough, created according to the moral mission of improving human health and appearance, together with environment.

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Concept: www.excoitaly.com

NO YELLOW TREATMENT is the ORIGINAL professional treatment formulated with a special VIOLET PIGMENT with INTENSIVE ACTION that neutralizes yellow reflections, giving the hair a cool, bright, even reflection.

www.fanola.it Via dei Fiori 10/c - 35018 San Martino di Lupari (PD) ITALY . tel +39 049 99 88 990 35 www.exportmagazine.net

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A selfie secret weapon, Indeed™!

Plume, see for yourself

A high-performing product, affordable prices, and top quality ingredients.

What else? Indeed™ literally stormed into the market in 2011, with the launch of their first cream featuring nanoblur™, designed and conceived to achieve a flawless skin in just seconds.

Based in Canada, distributed at an international level, Indeed™ labs strongly believe in the uniqueness of every skin, and supply every woman with the beauty they need, delivering the highest quality solutions created with cutting-edge technology and globally sourced ingredients.

Ever since then, every woman can enjoy

Plume is the answer to the significant hair and eyelash loss. Conceived by a mother and formulated by a master chemist, Plume Lash and Brow Enhancing Serum is a safe and effective way to enhance and protect eyelashes, with the help of Mother Nature and her powerful ingredients.

Formulated and tested to promote the longevity and fullness of brow and lash follicles, Plume allows lashes to achieve a greater length, prolonging their growth phase.

Lashes and brows are strengthened at the root therefore their volume increases and they are incredibly thicker; moreover, lashes and brows are protected from environmental breakage, looking fuller.

Easy to use, all you have to do is to apply it along the lash line and brush it onto brows, and wait for just a couple of weeks to appreciate the first visible results. Gentle with sensitive eyes, Plume Lash and Brow Enhancing Serum is perfect for new or expecting moms, as well as users with hormone issues and in general with anyone who has over-plucked their brows.

an accessible alternative keeping the promises, a selfie-secret weapon for a pixel-perfect skin. Indeed™ proposes seven must-have products fighting wrinkles, enhancing complexion, rescuing eye contour and soothing irritated and stressed skin.

Smile and be ready for beauty.

BodyBoom, mad about coffee If you love the power of coffee, BodyBoom will definitely get you addicted. From Poland, with an international touch given by high quality ingredients from all over the world, BodyBoom is a natural scrub presented in a charming package containing a deliciously fragrant and ready-to-use body scrub. Smelling deliciously, so much that you could almost eat it, this coffee scrub is made from the high-quality Robusta coffee, and blended with other powerful and natural ingredients. Macadamia, Argan and Almond oil, together with Vitamin E, perform their beneficial action on the skin maintaining its proper tension, deeply nourishing it, while removing toxins and bacteria.

Ittsē, be inspired!

Honor your beauty every day, be inspired by an original idea, personalize your own cosmetic experience.

Express your unique style and choose from a variety of trendy finishes and colors, have fun and create your own portable makeup palette.

Brown sugar restores softness and silkiness, Chocolate slows down the aging process, and Himalayan Pink salt improves skin firmness and fights various skin diseases. If you like innovative solutions, and appreciate natural ingredients promising BOOMbastic results, pick your favorite flavor among Mango, Mint, Coconut and Banana, Grapefruit or Strawberry, and plunge in the colorful world of Body Boom.

Ittsē launches a revolutionary way to conceive makeup, and proposes a handy, easy to clean and eco-chic Palette, equipped with a large mirror and a magnetic compartment where you can easily stick different Ittsē

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products to customize your collection.

You can choose among the Pearl, Matte and Sparkle eye shadows, frame your features with Ittsē Brow Powders, and perfect your lips with the long-lasting, fade-free formulations of Ittsē’s Lip Crème Color Collection. Refine and highlight your look with the Complexion Collection, featuring illuminating and bronzing powders, and bring out your unique beauty. Have fun with Ittsē!

What’s your style today?

Concept: www.excoitaly.com

The must-have range of styling & finishing products by Fanola, developed in the salon by the professionals

www.fanola.it Via dei Fiori 10/c - 35018 San Martino di Lupari (PD) ITALY . tel +39 049 99 88 990 37 www.exportmagazine.net

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017

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BOOK NOW Tel +44 (0) 121 796 6291 www.salonshow.co.uk/export Enter promo code EXP17 to win £250 to spend at the show!

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INSPIRATION & EDUCATION See the latest trends and techniques come to life at Salon International

SALON LIVE & SEMINARS

Tickets include exhibition entrance (excludes Rush Live & BaByliss PRO) In association with

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COMPANY

Fedua Cosmetics Expands Its Rich Family With The New Treatment Line For Hand And Foot Care- Innovation, elegance and technology dedicated to unique cosmetic products Fedua Cosmetics, a young and dynamic Italian company, presents the new 5-treatment line for hand and feet. Hand &Foot Care Collection has been designed and developed to keep feet and hand skin perfectly smooth and silky soft. The high end line features organic and vegan creams free from parabens, petrolatum or silicones. Packaged in an innovative polish tube the superior, safe formulas guarantee deep hydration and protection while imparting softness and nourishment. The new unique products for foot and hand care contain highly nourishing and precious ingredients deliciously scented with embracing fragrances.

The opulent texture enriched with precious active ingredients make the skin visibly younger from first application. Luca Gonzini, Ceo of Fedua, is firmly convinced that this effective and safe product line helps achieve and keep flawless pedicure and manicure.

Hand Balm Daily – Caramel Scented This Hand Balm with almond oil and shea butter has specifically been formulated to provide a deep hydration and protect chapped, red and dry skin.

Thanks to the extract of prickly pear it has also emollient, soothing and healing properties.

Hand Cream Anti Age Macaroon Scented Fedua Hand cream Anti Age with a delicious Macaroon scent is a treatment that, thanks to specific extracts as truffle’s anti-aging activities and a blend of vegetable oils, ensures softness, nourishment and brightness to hands while reducing ageing signs.

Jelly Golden Mask Hand Mask This jelly hand mask is a real hand treatment designed and developed to fight ageing signs and ageing skin.

It features UV rays sun screens that protect hand during manicure while providing an optimum level of hydration.

Its golden texture along with white truffle extracts make it a must have product for those who desire radiant skin and a flawless manicure.

Foot Balm Refreshing And Relax –Fragrance Mint &Grapes The Refreshing and Relaxing Foot Balm deliciously scented with Mint and Grapes, if applied on a daily regimen, is able to fight excessive perspiration.

The astringent properties of hamamelis extracts and the deep hydration provided by shea butter make this balm extremely effective.

Foot Cream Cracked Heel Scented With Pink Orchid Fedua foot cream for Cracked heel is a cream with buttery texture, suitable for dry, rough and cracked skin of the heels.

This formula contains a combination of urea and lactic acid that provides a perfect hydration and wonderful exfoliation of the skin.

Suitable for deeper cracks, visible results are obtained from the first application.

Every Fedua’s Foot and Hand Care product comes in a 45 ml packaging.

The collection is available on line (www.fedua.com), at luxury spas, concept stores, Aldo Coppola Atelier and at select chemists and perfumeries.

Dr. John Rainey MBE Last month, Denman’s Chairman, John Rainey, received an Honorary Doctorate from Queen’s University, Belfast for distinction to business and commerce.

In 2014, John was awarded an MBE for outstanding contribution to economic development in Northern Ireland. Upon receiving the Doctorate, John said: “I am delighted to be receiving this honor from Queen’s.

As a university with a global presence it still remains close to its roots, engaging with local communities, businesses and students.”

In his typical understated and modest way, John regards this honorary degree as a most unexpected award and is thrilled he is to be honored in this way.

For more information, please contact Karen Batley: k.batley@denmanbrush.com

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"A drop of light.

This is what we wanted from our formula."

Enriched with Luminescine, Argan Oil and Plant-based Keratin, Giulietta delivers that “bright color� that everyone seeks and that we have attained.

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events

China Beauty Expo 2017 Rewriting the Records The leading beauty event in Asia and the leading marketplace for China

In its 22nd edition, China Beauty Expo reaffirms its leading position as a B2B Beauty event in Asia and the leading marketplace for China.

China Beauty Expo (hereinafter referred as CBE) is a powerful platform supported by the presence of 3,017 exhibitors from 34 countries this year.

With more than 500 foreign exhibitors and 10,000 brands, for anyone serious in the beauty industry, CBE is a must attend event.

It’s the ideal trading, sharing and learning industry platform in Asia, covering the whole industry chain from Ingredients and formulation, raw materials, packaging, machinery and equipment, OEM/ODM/OBM, and finished products for the retails market and the professional lines.

CBE occupies 250,000sqm of exhibition area, with 17 halls and over 50 outdoor tents with ten thousands of trendy new products from around the globe and more than 50 features and conferences during the 3-day exhibition.

CBE 2017 attracted 412,500 professional buyers from 80 regions and countries hailing from all networks, including department stores, shopping malls, supermarkets, specialty and chain stores, beauty salons, nail salons, SPA, hair salons, plastic surgery hospitals, e-commerce, manufactories, supply chain desion makers and purchasers, R&D researchers, packaging designers, design agencies and so on, breaking the record of the global beauty shows.

Quote by Ying Sang – Deputy General Manager CBE “China Beauty Expo, Recognised for its dynamic growth, the show offers opportunities to Chinese and International exhibitors to meet qualified local and international buyers.

We have created an unique program of conferences and networking opportunities to federate the worldwide beauty industry.

The mission of the show is to reaffirm every year its leadership in Asia and to federate global industry players from manufacturing to finish products and distribution. “

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Quote by Claudia Bonfiglioli “International Director CBE: “Since Informa acquired the show in 2014, China Beauty Expo has reached a tremendous growth from 100,000sqm to 250,000sqm. China Beauty Expo this year occupied the total space of the exhibition center. It is the largest beauty event in the world in terms of size.

With 1000 + exhibitors in Cosmetech, the Beauty Supply chain sector of CBE is now offering an incredible variety of business solutions.

CBE is also the world’s largest beauty supplier show! “ France was the Country of Honour this year with a broader program bringing world leading groups such as LVMH, L’Oréal, Chanel and the IFSCC International Federation of Societies of Cosmetic Chemists. Part of these initiatives Musée international de la PARFUMERIE. miP-Grasse and the innovative Hall N5 where Trends and beauty influential partners will display new trends like Colours cosmetics and Fragrances.

events

BUYERS DELEGATIONS IN ASIA As for the professional buyers, CBE expanded its influence in ten countries in Asia, cooperating with ACA (ASEAN Cosmetics Association), Thai Cosmetic Manufacturers Association, FMM- MCTIG (Malaysian Cosmetics and Toiletries Industry), Perkosmi (Indonesian Cosmetics Association) to attract Asian brand owners, scientific researchers, purchasers, importers and retailers to participate in CBE 2017.

THE LEADING BEAUTY SUPPLY CHAIN PLATFORM - COSMETECH With more than 1,000 Beauty Suppliers, the COSMETECH section welcomed leaders of supply chain such as DUPONT (USA), INTERCOS (IT), FIABILA (FR), COSMAX (KR), TOLY (GE), WEKERLE (GE), ESSEL (CHN), KOLMAR (KR), KEYSTONE (Holland), APTAR (FR), COSON (USA), HCT (USA), B- KOLOR (IT), French Cosmetic Workshop (FR), BARALAN (IT), ALBEA (FR), ELCOS (KR), YONWOO (KR). Visitors to COSMETECH included beauty companies and manufactories decision makers such as purchase managers, product development, R&D and laboratories to meet more than 1,000 international and local suppliers. As part of COSMETECH, CBE also featured the Beauty Ingredient Formulation Forum, in its 3rd edition with a great program designed in partnership with IFSCC (International Federation of the Societies of Cosmetic Chemists) led by Claudie Willemin, physics-chemistry and formulation expert in skin care applied research in R&D. The congress “Advanced Science in Beauty” was a full day program with speakers form premium brands and formulators as per the attached programm. “Advanced Science in Beauty” welcomed more than 500 R&D professional visitors.

 Beauty Ingredients & Formulation Forum (BI&F) – Spreading the Cutting-edge Technology & Scientific Innovation Undertaken by IFSCC and SDCTA, BI&F discussed key issues and concerns from around the world, such as ‘Skin aging and environmental factors’

by Managing Director of Biology & Women’s Beauty of CHANEL Research & Technology and ‘Skin regeneration, a new cosmetic approach’ by LVMH R&D Director, attracting the attention of plenty of Chinese and other Asian cosmetics scientists and researchers.

This forum included an interesting

physical experience when the Manager of Biological Evaluation and Method from L’Oréal Research and Innovation Center played various natural sounds to demonstrate the connection between hair and tunes, a new research

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approach that has been undertaken.

One member of the audience, a R&D manager, praised this conference because of its valuable insight about the future development of Cosmetics.

As part of COSMETECH “Beauty Supply Chain Summit Asia “ hosted industry leaders as Jala, Intercos, L’Oréal, Shisheido, Chanel, Capsum, Mintel and Beautystreams, as they shared new updates in packaging and trends.

With the theme of Global Technology, China Trend, CBE Beauty Supply Chain Summit gathered famous cosmetics groups and thousands of supply chain enterprises as well as decision makers in researching, marketing and purchasing departments from Chinese and ASEAN supply chain companies.

The summit was a platform to share global technology innovation resources while promoting new technologies.

events

50+ ONSITE ACTIVITIES & CONFERENCES An increase of internatinonal exhibitors and qualified international distributors and retailers is the natural growth of the show.

The international increase came from Germany, France, Korea, Israel, Japan, Thailand and Taiwan, which represented more than 30% of net area this year.

To support international businesses, the organizer has created activities to federate international buyers.  Business Meetings Asia – Deal and Networking between International Brands and Asian Importers More than 400 international brands representing skin care, make-up, fragrance, organic products and so on from France, Germany, Switzerland, Italy, Spain, Israel, Thailand, Japan and Asian importers such as Sogo Indonesia, MEDiCARE Vietnam, Ltd., Beyond Star, LongSight Trading from China, Thailand, Vietnam, Indonesia attended the event.

The matchmaking program offered a platform for the international brands who want to explore and enter into the target markets in China or other Asian countries to establish new contacts.  Beyond Beauty Trends Asia (BBTrends) – Epitome of Cosmetics Fashion and Trend

BBTrends invited the leading elites from companies including Centdegres , Firmenich, Capsum, Essenzia, Malherbe Design, Beautystreams, BETC Design,

FASHION, DESIGN AND INNOVATION Persistence and Innovation might summarize CBE this year. China Beauty Expo has persisted in offering quality service for the whole cosmetics industry. Meanwhile, in the wake of industrial development, CBE has always innovated in its events, design and concepts. In 2017, CBE integrated concepts into two new halls – N4 Hall & N5 Hall.  N4 - Cosmetics Creative Design Gallery to highlight trends in COSMETECH With the concept of Creative Design Gallery and in partnership with creative companies, CBE integrated design exhibition, modern science and modern internet thinking in N4 to build it as a green, environmental friendly and healthy beauty ecosphere.  N5 – FASHION DISTRICT of Beauty Trends CBE and Centdegrés allied to build a neverseen before platform: N5 Fashion District.

Based on beauty innovations that inspired visitors to challenge brands and discover what the beauty industry had to offer in the future, N5 Hall was a place where brands like Firmenich, musée international de la PARFUMERIE.miP-Grasse, Capsum could express their creativity, ideas and visions through exceptional activities and experiences.

Euromonitor and others to share trends in cosmetics, fashion, make-up, nail, perfume packaging and retail designing from the perspectives of consumers. Some topics like ‘Exploring opportunities and development trends of color cosmetics in Asia Pacific’, ‘Retail, Extension of Your Strategy’, ‘Textures and Shades – Day and Night Light in Perfume Packaging’ attracted most of visitors.

NEXT EDITION: China Beauty Expo 2018, 22-24 May 2018 The 23rd edition of CBE will once again be held in Shanghai New International Exhibition Center, from 22 – 24 May 2018.

We are looking forward to welcoming more than 3,500 participating companies, with over 260,000sqm of exhibition space.

In addition, CBE will highlight Cosmetech in 2018 which is a worldwide beauty supply chain platform covering ingredients & formulation, raw materials, packaging, OEM/ODM/OBM, machinery and equipment.

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a seen

Self, your inner beauty Self tells the story of the founder Isabelle Ulenaers and her philosophy of life, which brought her to take the best out of it, from every point of view.

From such self-consciousness, from this need to take care of her body and mind, she conceived Self, a sustainable brand preserving harmony between man and nature, and respecting the natural properties of every skin type.

Every beauty treatment features

a delicate blend made from a selection of 100% natural ingredients issued from precious raw materials and it is presented in safe plastic pots whose covers are made from compressed wood waste, therefore a completely recycled material packaging, simple yet refined.

Manufactured in the Netherlands, Self will help you bring out your inner beauty in just the right way, with Body and Face care products cleansing, nourishing and protecting your skin, a real treat for your-Self!

Tiama -The Natural Delicacy And Beauty Of Iris Fior di Loto, a leading company in the production and distribution of organic products has launched a new cosmetic line that consists of 12 eco-friendly and organic haircare and skincare.products developed and manufactured by the Tuscan-based company Nivel.

Nivel has been producing innovative and environmentally friendly cosmetics and detergents for over 30 years.

Tiama meets skin major needs of hydration, protection and nourishment with the natural plant extract of organic Iris, a perennial plant cultivated on the grassy slopes of Chianti region, Tuscany.

The aromatic juice extracted from iris roots is a concentrate of healthy ingredients with purifying, firming and protective properties. The line is Cosmos certified which means that the cosmetic is safe and transparent for the consumer because it meets the environmental requirements and guarantees the naturalness of the products. Tiama products are free from nickel, colorants, chrome, parabens and synthetic fragrances.

Tiama creates effective products with light texture and delicate scents at affordable price. It represents the ideal choice also for those who opts for vegan and cruelty free products.

MOR, a unique sensory journey

Finely blended formulations, opulent packaging, a veritable treat for your senses, and a pampering daily ritual. Entering the world of MOR means to experience the benefit of old time ingredients, luxurious textures and incredible fragrances.

Based on Australia, MOR proposes an indulgent sensory journey, and creates unique stories and collections taking inspiration from ancient tales and civilizations. Correspondence is a line of exquisite soaps, creams and fragrant candles presented in an evocative packaging, with the traditional trimmings of parchment paper and ink markings. If your focus is on the lips, Lip Macaron will treat your lips with a rich blend of Jojoba, Rosehip, Papaya and Coconut oils, together with Vitamin E, Cocoa Butter and Beeswax.

All coming in colorful little jars, Mor Lip Macarons will leave your lips deliciously soft and supple.

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a seen

Phenomé, the power of nature The comfort of a clean and healthy skin is invaluable, and Phenomé is committed in creating really effective products, healthy to use and most of all promoting the natural immunity of the skin. Phenomé’s team of experienced technologists identifies the most effective natural substances, pure botanical extracts and organic ingredients coming from all over the world, each one serving a different purpose, and creates the best cosmetics using just plant waters, a little secret to increase hydration and to improve significantly the absorption and effectiveness of every treatment.

The commitment to a natural approach is visible also in the choice of the simple yet original packaging.

All bottles and jars are made from a 100% PCR material, and are designed to be fully recycled and reused, together with aluminum and glass containers.

Cardboard boxes as well are composed

Zew for Men, feel the explorer’s instinct

of 80% waste paper and recycled fibers.

Choosing Phenomé means choosing skin’s health and a sustainable approach to life, selecting formulations harmonized with the skin, so to perform daily miracles with your cleansing and moisturizing routine, to fight visible symptoms of skin aging and skin imperfections. The Pure Sugarcane body care line features the holistic pleasure of body treatments taking care of tired skins with visible loss of firmness, granting a feeling of comfort and a velvety smoothness, whereas the Milky Almond line protects very dry skins restoring a deep hydration.

Poesia21, the heart of Tuscany A sensorial journey, which takes you through the enchanting paths of the Tuscan countryside, where you can appreciate colors and scents, herbs, plants and flowers, and their use linked to ancient traditions. The uniqueness of the brand is easily recognizable by the importance given to details, with a painstaking research and development, starting from the packaging: colorful, with particular drawings and famous quotes. Besides the distinctive outer look, Poesia21 features high quality active ingredients and precious formulations. The fragrances are a combination of simple scents and mild blends, sweet, delicate or intense notes characterizing each one of the six lines presented so far. Besides the richness of body care treatments - such as body oils, creams ad milks, moisturizing butters, body and face scrub, facial cleansers – Poesia21 conceived scented candles and reed diffusers to make you enjoy the precious Tuscan fragrances in the comfort of your home. Be it mauve or iris, berry rose hip or pansies and almond, choose your journey and start your dream.

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The power of nature fills with its energy this skincare line entirely devoted to men.

Sourcing one of the main ingredients from the pristine forests of the Bieszczady Mountains, in Poland, Zew for men launches a line of natural body soaps enhanced with charcoal, hence the color.

This precious component performs a detoxifying, antibacterial and cleansing action, absorbing impurities both from the surface and from the deeper layers of the skin.

Conceived for a radically cleansed beard, the all natural Beard Soap performs a cleansing, refreshing and conditioning action; mango butter strengthens your beard, cocoa butter makes it look shiny and smooth, and Shea butter soothes irritations.

For an effective and comfortable shaving, the Shaving soap features allantoin, softening facial hair and healing the epidermis.

Rich in hyaluronic acid, the Hair soap leaves hair and scalp deeply moisturized, but if time is what you need the most, the natural 3 in 1 soap for face, body and hair is made right for you: cleansing, refreshing and moisturizing, charcoal together with effective ingredients such as Shea butter, Aloe vera, cocoa butter and betaine, will leave your hair silky and your skin smooth.

PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS PRODUCTS APPLIANCES FOR ESTHETICIANS APPLIANCES PRODUCTS APPLIANCES FOR ESTHETICIANS FOR PRODUCTS APPLIANCES FOR ESTHETICIANS ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS 51 www.exportmagazine.net

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compan y

The Skin You’ve Always Dreamed Of! Pevonia transforms your aging skin to a youthful and glowing one

Pevonia, a high-end cosmetic company located in Florida, carries a complete line of skin care products that are designed for those who want to add spa - quality skin care items to their daily skin care regimen.

The company’s products, which include cleansers, collagen creams, lotions, and product lines to treat aging, acne, and sensitive skin, are formulated with a variety of natural ingredients, according to the manufacturer. You can restore your skin’s radiant vitality by experiencing an in-salon professional treatment specifically recommended to address your concerns or simply by buying their at home-products to use as daily routine.

Turn back the clock using best selling Pevonia’s Stem Cells Phyto-Elite® Line

NEW Pevonia® Stem Cells Phyto-Elite® Intensive Body Corrector Most women have concerns when it comes to their body including cellulite, age spots, sun damage, unevenness, roughness and more. Now, you can get body serious repair. Pevonia has expanded its Stem Cells Phyto-Elite® collection to include the NEW Pevonia® Stem Cells Phyto-Elite® Intensive Body Corrector, a new body-specific formula that stimulates the reversal of the skin’s aging cycle. Renew and de-age with this powerful at-home product that smoothes that “orange peel” look on the skin. Using two of the most potent and effective plant stem cell sources – the Moroccan Argan Tree and the Swiss Comfrey Root – the Body Corrector will reduce dimply, uneven skin delivering cumulative anti ageing results directly to the dermis and epidermis.

A must for those who want to diminish cellulite and reveal a firmer, smoother, more youthful-looking body. Featuring a unique anti-aging blend of Avocado Seed Extract, Coffee Seed Oil, Pea Extract, Rapeseed and Shea Butter, Pevonia’s Body Corrector delivers deep

hydration and quickly targets body skin concerns including aging, cellulite and discolorations while dramatically improving elasticity.

Youthful Skin with Pevonia Stem Cells Phyto-Elite™ Multi-Active Foaming Cleanser A multi-active hydro-soluble facial foam wash boasting a revolutionary plant stem cell formula, Pevonia’s first multi-active one-step cleanse & tone formula contains Kaolin to deeply and thoroughly cleanse skin; Argan Stem Cells to protect and improve regenerative capacity of dermal stem cells; and Apple Fruit Extract to provide Astringent, brightening and clarifying properties.

The foam provides a pleasurable and delightfully refreshing sensation while leaving skin soft, radiant and invigorated.

Pevonia Stem Cells Phyto-Elite® Intensive Cream Pevonia Stem Cells Phyto-Elite Intensive Cream works to moisturize mature skin with deep dehydration and ageing signs.

This intensive cream fills and smoothes lines and wrinkles, hydrates deep into skin, brightens complexion, and guards the skin against harmful debris.

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Pevonia Stem Cells Phyto-Elite Intensive Cream is scientifically crafted for accelerated repair and optimum potency powered by a ground breaking X2 plant stem cell formula, Collagen- Humectan with water binding and moisturizing properties and Squalane that nourishes and softens the skin. It promotes cell renewal and is designed to be absorbed quickly into skin for great results.

Say Goodbye to Ageing with Pevonia Stem Cells Phyto-Elite™ Intensive Serum A multi-active anti-aging facial serum features a micro-emulsified gel texture for rapid absorption. It boasts a revolutionary plant stem cell formula containing supercharged de-agers like Collagen, Retinol, Elastin and other key actives that target aging signs and repair from within. Comfrey Stem Cells restore and speed up the renewal of aged skin and visibly reduce the appearance of wrinkles and fine lines. The serum protects and energizes skin cells, unveils a firmer, softer, smoother, more radiant and younger looking complexion.

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vita toscana … A precious wholesome PHILOSOPHY represented by Tuscan life, a lifestyle in an atmosphere of perfumes, emotions and a healthy culture of living well and well-being

Vita Toscana presents a unique journey for the professional hairdresser and client... not just a service but an experience in salon.

Not only products, but a real lifestyle to enjoy!

Art, culture, environment.

World and life.

Space and colors.

From Tuscany.

Italy’s Tuscany is the source of inspiration of artists and poets, Tuscany is home to the most loved and sought-after style in the world: Tuscan Life Style translates from Vita Toscana Vita Toscana, boasts a collection of beautiful efficient hair solutions based on Iris Florentina, Salvia Officinalis (garden sage), essential oils and plant-based extracts.

A range of products offering complete treatments to ensure wellbeing, care and attention when treating the most common scalp conditions, with a cutting-edge scientific approach for products with no SLS/SLES, PARABENS, DENATURED ALCOHOL or EDTA. This cosmetic line, featuring clay, plant-based extracts and essential oils, uses natural Tuscan products applied according to the principles of Ayurveda medicine.

The products in the Vita Toscana range are inspired by and take their energy from the nourishing, hydrating, elasticizing, anti-age and regenerating properties of the active ingredients in their formulas, which are obtained from Iris Florentina and Salvia Officinalis.

Iris Florentina, helps skin renewal because it encourages cell regeneration and is exceptionally soothing on the skin and scalp.

With its roots firmly in mythology, conveys hope and good fortune from IRIS, the RAINBOW goddess, messenger of the gods. It is used in trichology because of its regenerating, nourishing, elasticizing and anti-age effect.

Salvia Officinalis is one of the

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most commonly found medicinal plants growing wild in Tuscany.

Its use is widespread as it offers a host of benefits: it is healing, sebum-regulating, dermo-purifying, astringent, disinfectant, antiperspirant, nourishing and re-epithelizing.

Its beneficial properties have made it a popular herb since ancient times.

In fact the word “salvus” means “healthy”.

Six special treatment programs have been created to treat all scalp and hair conditions, using specific products whose ingredients contain carefully selected plant-based extracts of the purest nature ,specially chosen to exceed the need. Enjoy the Tuscan experience. www.vitatoscana.it

This is Vita Toscana, containing Iris Florentina, Salvia Officinalis (garden sage), essential oils and plant-based extracts.

A range of products offering complete treatments to ensure wellbeing, care and attention when treating the most common scalp conditions, with a cutting-edge scientific approach for products with no SLS/SLES, PARABENS, DENATURED ALCOHOL or EDTA. This cosmetic line, featuring clay, plant-based extracts and essential oils,uses natural Tuscan productsapplied according to the principles of Ayurveda medicine.

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12 14 October 2017

The

Biggest

Beauty Trade Exhibition in Indonesia

Hall A & B Jakarta Convention Center (JCC) Jakarta, Indonesia

Exhibition Highlights CosmoHair Salon Festival 12 - 14 October 2017

Indonesia Beauty Icon Award 2017 Spa Seminar & Competition 12 October 2017

7th AHMA Hair Styling Awards 2017 12 October 2017

ASEAN Creative Make Up Competition 13 October 2017

More Demo Stage, Beauty Workshop & Seminar 12 - 14 October 2017

CosmoAesthetic Seminar 14 October 2017 For visiting, exhibiting and sponsorship opportunities, please contact: Organised by:

Member of:

+603 5022 1999

Supporting Agency:

+603 5022 1900 ASTI

Supporting Event:

Official Media:

Gold Sponsor:

Supporting Media:

Pre-Registration Sponsor:

Los Angeles

Gift Competition Sponsors:

Official Hotel:

Official Contractor:

Official A&V:

Kids Corner Sponsor:

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Official Ride-Sharing App Sponsor:

Official Internet Provider:

sharon@ecmi.com.my

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C

M

Y

CM

MY

CY

CMY

12 October 2017

For more information, please contact:

13 October 2017

+603 5022 1999

+603 5022 1900

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sharon@ecmi.com.my

K

14

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exhibitions

Aestetica 11th - 13th November Mostra D’Oltremare, Naples Celebrates Beauty In Every Shape “Aestetica Beauty Difference” will be the concept of the ribbon-cutting ceremony of the 21st edition of Aestetica

The Mediterranean Exhibition of Beauty confirms itself as the leading event of the centre and south of Italy in the sector of beauty, hair and wellness.

Aestetica will be promoting the concept of beauty based on enhancement and personal care thanks to an opulent exhibiting platform for all beauty operators, both national and international.

Aestetica Beauty Difference, will go against the flow and travel far away from the decrepitude of beauty stereotype imposed

for years by mass media and social networks, opposing to an artificial and unnatural beauty, very often related to invasive

procedures, far from the concept of self respect and natural beauty.

Aestetica will take place on the 11th, 12th and 13th November 2017 at Mostra d’Oltremare in Naples.

On this occasion the Mediterranean exhibition will launch its provoking and challenging message and promote a concept of beauty in every shape that emphasizes differences rather than denigrates them, encouraging a variety of body care methods for an ageless natural beauty.

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Figures for Aestetica 2016 42.350 visitors, 85% operators of the sector 190 beauty leading companies coming from Italy and abroad 500 brands (cosmetics, beauty equipments, appliances, make up, nail and hair products) 12.000 sq meters of exhibiting area 5 pavilions located along an obligatory corridor

Aestetica 11th- 13th November, Mostra D’Oltremare, Naples Sat/Sun 10:00-20:00 Mon 10:00-18:00 Buy or download your ticket on aestetica.it and go2

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RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, RAWPACKAGING, MATERIALS, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS,PACKAGING, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, MACHINERY PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY 67 www.exportmagazine.net

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DON'T GO BREAKING MY HAIR

Chemical processes always damage the hair, breaking internal bonds, leaving the hair dry, brittle and weak.

WITH ESLABONDEXX THE TIME FOR HAIR BREAKAGE IS OVER Used in combination with any chemical treatment, the innovative formula with Nio-Protect Technology prevents damage before it can even start, preserving and protecting the hair structure.

OUTSTANDING RESULTS •Strengthened hair structure •Improved elasticity and enhanced hair condition •Hair breakage prevention

BALTIC BEAUTY RIGA 3RD-5TH NOVEMBER - COSMOPROF ASIA HONG KONG 15TH-17TH NOVEMBER

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MAY THE BLONDE BE WITH YOU

Incredibly blonde and healthy hair.

Today this is possible with Eslabondexx Bleach,the first bleaching powder with Eslabondexx enhanced formula, for amazing results and the utmost protection.

SEVERAL CONSECUTIVE BLEACHING SERVICES THE SAME DAY and hair always at its top*.

BALTIC BEAUTY RIGA 3RD-5TH NOVEMBER - COSMOPROF ASIA HONG KONG 15TH-17TH NOVEMBER

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Breaking News InterCHARM BEAUTY EXPO KOREA 2017

23-25 November / Coex, Seoul

Reed partners with – to be powered by Reed Exhibitions has entered into a joint venture with Beauty Expo Korea, which is partnering with R X R u s s i a ’s InterCHARM to drive international expansion.

PCA Signing Ceremony on 31st May, 2017

The next edition of the Korean trade fair will be held as InterCHARM Beauty Expo Korea on November 23-25 2017 in Seoul. Together the brands aim to provide a unique import-export business platform for international companies to expand in Korea’s booming perfumery and cosmetics market, which ranks 4th globally in terms of personal expenditure on cosmetics and beauty care products.

Now in its 15th year, Beauty Expo Korea is one of the country’s largest trade shows for the cosmetics and beauty industry. InterCHARM is one of the world’s leading beauty shows, and the largest perfumery and cosmetics exhibition in Russia, CIS, Central and Eastern Europe.

Participation Guide

How the teams are collaborating InterCHARM Beauty Expo Korea 2017 is expected to gather 300 exhibitors and over 40,000 attendees from all over the world to do business, by drawing on InterCHARM’s international brand recognition, industry expertise and business networks in the following ways: • InterCHARM team in Moscow will conduct eDM campaign to its entire prospects database in Russia and pass enquiries to the Korean sales team to follow up.

• InterCHARM sales agents network will be shared with the Korean team, and the team will work with agents & ISG to leverage the sales.

• Cross-marketing on international advertisement, the InterCHARM website and show catalogues to increase exposure of the Korean show.

• Russia/InterCharm team to help with promotion and marketing to international exhibitors, visitors, sponsors and conference delegates.

• InterCHARM to provide expert advice on conference program/topics and help with recommending the speakers

• Application Deadline : 30 September 2017

Tel. +82-2-2284-0012

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• Space Only : USD 2,500 per booth (9sqm) • Shell Scheme : USD 3,000 per booth (9sqm)

E-mail. beauty@expobeauty.co.kr

23-25 November Coex, Seoul

www.expobeauty.co.kr

Tel +82-2-2284-0012 75 www.exportmagazine.net

E-mail beauty@expobeauty.co.kr

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as

BALTIC BEAUTY RIGA 3RD-5TH NOVEMBER - COSMOPROF ASIA HONG KONG 15TH-17TH NOVEMBER

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R aw materials , packaging , machiner y

Curved And Angled Multi Purpose Silicone Brushes

Qosmedix New Divider Jars The Great Packaging Choice

Qosmedix, the certified global supplier to the cosmetic, skin care, spa and salon industries has introduced Qosmedix Multi-Purpose Pink Silicone Brushes, suitable for applying liquid makeup, lotions, creams or facial masks.

These innovative pink silicone brushes with polypropylene handle and shiny aluminum ferrule are available in two styles, curved and angled.

They are easy to clean and are also perfect as a guide when applying eyeliner. The brushes also offer private labeling options.

Convenience, appearance and cost effective packaging solutions are key ingredients in today’s cosmetic world.

That’s why Qosmedix, the global packaging supplier to the cosmetic industry, has found a solution that is practical and effective. The recent introduction of four new divider jars to their extensive line of stock packaging is an example. The new stylish Divider Jars with clear window lids are available with a 3-Way or 6-Way Divider.

The 3-Way Divider Jars in Black and White have an inner capacity of 5 grams, 5 grams and 10 grams. The 6-Way Divider Jar in Black and White have an inner capacity of 3.5 grams per compartment.

These polypropylene jars are perfect for packaging multiple creams or solid formulations such as corrector or solid lip gloss and lipstick.

New Glass Sampling Jars Qosmedix with its wide assortment of packaging supply contributes to a product’s presentation and a client’s first impression with the recently introduced Thick Walled Glass Sampling Jars .

These stylish 5 gram glass jars feature a threaded cap with a PE liner and are available in Black, White and Clear.

The smaller sample jars can be filled with various cosmetics and skincare formulas and are perfect for sampling and storing various formulations.

These jars are packed 50 pieces per layered pack to help avoid breakage issues during shipping and customization is available on these items as well as on many of Qosmedix’ packaging items.

Qosmedix is a reliable source of stock packaging for any businesses.

New Addition to Qosmedix’ Strapless Sticky Sandals Collection Qosmedix is glad to announce their latest packaging extension - the innovative and useful collection of Strapless Sticky Sandals has recently been expanded with the addition of three new foot-shaped styles that customers will certainly love.

The disposable sandals come in white, black and pink. They feature a convenient adhesive backing that will stick to the bottom of your feet and protect them at health and fitness clubs, during salon procedures, pedicure treatments and spray tanning sessions.

These fun sticky sandals may also be used at airports security checkpoints.

To apply simply remove the adhesive backing and step firmly on the foot pad.

Further Expansion For Lumson Offering With The Acquisition Of Leoplast Lumson Spa continues strengthening its position on cosmetic and make up market with the acquisition of Leoplast , an excellent manufacturer of primary packaging for lipsticks. Thanks to the approval of the agreement leading to the gradual integration of Leoplast into Lumson Group, Leoplast’s capacity and support on its development in international market will see significant investments while Lumson will enlarge its already wide range of products for Make Up by introducing an extended offering of standard and custom lipsticks, available in different materials and finishes, with customization by innovative decoration technologies. Lumson, with offices in italy as well as Europe, is known for its “Made in Italy” design.

Founded in 1975 and led today by CEO, Matteo Moretti, Lumson shares with Leoplast strong awareness for a sustainable production proved by Lumson’ UNI EN ISO14001 Certification, by common research and tests on recycled and regenerated plastics materials and by a large employment of renewable energies.

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Reach your full potential in Paris WABEL PERSONAL CARE SUMMIT OCTOBER 10 & 11, 2017 PARIS

FUEL YOUR GROWTH GLOBALLY WITH MATCHING PURCHASING GROUPS GET TARGETED PRIVATE MEETINGS WITH INTERESTED RETAIL CHAINS PERSONAL FOLLOW-UP OF YOUR MEETINGS TO OPTIMIZE THE OUTPUT WABEL saves you years of commercial approach and huge investments by booking you the right business meetings with matching purchasing groups.

To get more information: meetings@wabel.com / call: +33 1 78 09 52 46

ONLY GREAT MATCHES FOR PRIVATE LABEL & BRANDS

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I N T E R N AT I O N A L C O S M E T I C S O L U T I O N S

Via Ciserano - 24046 Osio Sotto (BG) Italy Tel +39 035 419 7798 - private.label@alfaparfgroup.it WWW.ALFAPARFGROUP.COM

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Beauty & Business Alfaparf Group is specialized in CUSTOMIZED HAIR COLOR solutions Development proposal is a simple but sophisticated process that brings the new hair color line to market in a time efficient way

PERMANENT HAIR COLOR DEVELOPMENT FOLLOWS FEW ESSENTIAL steps COSMETIC BASE DEFINITION The base is either chosen among the available ones, or developed upon customer request; product claims and fragrance need to be identified in the early stages and can be chosen among the available options or developed new following a specific ingredients brief.

New cosmetic bases (fatty phase) can also be developed upon customer request.

Fragrance will also need to be defined in the early stages of the development.

Frangrance will be chosen by the customer between a palette of proposal, customer can also suggest its own fragrance.

Special cosmetic ingredient can be selected in function of the requested marketing positioning.

SHADING STEP The process of shading is one that involves taking a color technology and preparing shades to match benchmarks.

Beauty & Business provides hair color in liquid or cream forms.

Ammonia, Ammonia free technology is available. PPD & PPT free formulations are also part of the technology offered by Beauty and Business.

Hair color can be developed in order to work at the desired ratio of application: 1:1 and 1:1,5 or 1:2 technology.

The work of shading will be performed in our Technical Center of Osio Sotto following our standard protocol of half head testing.

Testing on swatches followed by testing on models heads is our standard approach.

During this time technical people from customer can visit to evaluate the development work and take part in the shade approval step.

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Specifically, the shade can be approved by the customer at B&B site or always by the customer at their own site.

In selected instances, and with previous agreement, approval of the nuance can be delegated to B&B technical people.

Approval of a shade means the formula is locked up.

Samples will be available to customer to evaluate the nuances during the shading step (3-6 tubes per each submission), before approval, and up to a certain number of color tubes per approved shade, after approval.

The assumption for this step is that an adequate testing protocol is taking place in B&B Italian facility.

Should, in the course of the development, emerge that customer requires extra testing or validation, then an adjustment to this step will be needed.

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After formulas lock up, the laboratory can proceed at further instrumental validation tests: color fade, shine, combing, tensile strength, other tests can be done upon request.

REGULATORY check Part of this step is on parallel with development or shades and their approval.

Beauty & Business provides complete services in order to develop formulations for all markets.

After formulas are locked, the regulatory team can prepare: • INCI • MSDS (Material Safety data Sheets) • Documents to support foreign product registration • other documents specifically requested by customer.

The Regulatory group will also be reviewing the artwork of the product in preparation to production steps.

All formulas will be tested for safety.

INSTRUMENTAL VALIDATION This can be done in parallel with the development process of shading, as formulas are approved they can undergo the Instrumental Validation step.

INDUSTRIALIZATION Formula scale-up.

This involves the preparation of pilot production or an industrial production scale if needed.

FORMULA EXCLUSIVITY The formulas that are developed during each project will only be used for the customer commitioning the work, and for no other product.

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exhibitions

NEW YORK… NEW YORK! A MUCH AWAITED 7TH EDITION! Definitely a must! This 7th edition of MakeUp in NewYork, which will take place on September 19 and 20, will undoubtedly be again a major event for the U.S. makeup industry. As a preview, here are the conferences you will be able to attend. You will also have the pleasure of discovering a new venue, the Center415, which is located on 5th Avenue between 37th and 38th Streets. An address and location up to the event. Register now! Because like with all MakeUp In events in the world, seats are limited!

Conferences’ program

Tuesday 19 September, 2017 Day 1: The US Beauty Industry – Trends & Strength of a Growing Market That Shines Internationally 10:00am – 10:05am “Morning Sessions Welcome Speech”

By Lisa Klein, Senior VP of CEW 10:05am – 10:45am “State of the US Beauty Industry” Overall state of US business, major trends and consumer behavior Key Note speaker: Amanda R. Gonzalez, Specialist, Makeup Industry Analyst, Beauty at the NPD Group 11:00am – 12:45pm “How New Technologies & Sciences Are Driving the Beauty Industry?”

What are the latest advanceds in this field? How will technology & science impact the future of our beauty industry?

1:00pm – 1:10am “Afternoon Sessions Welcome Speech”

By Benny Calderone, CIBS Vice President 1:10pm-3:15pm “The New Innovative Paths – The Rise of the Creative Brands – How Indie Brands are redistributing the cards of creativity. How Legacy Brands are accelerating their Innovation.”

1:10pm – 1:30pm “Introduction by Leila Rochet Podvin, Cosmetics Inspiration & Creation and Karen Young, The Young Group” How international brands are taking part in the rise of the Creative class.

1:30pm-2:15pm “Indies are Today’s Beauty Pioneers” What are the rising brands? How are Indies exploding the skincare/makeup standards?

2:30pm-3:15pm “Legacy Brands – New Paths Of Innovation” Legacy brands are still leading the US market and adapting to new challenges and the rise of a more connected consumer.

3:30pm – 5:00pm “Products Made in The USA – How American suppliers are shining and innovating to be at the forefront of international competitiveness?”

For the last two decades the US cosmetic industry has more and more relied upon overseas sourcing, notably from Asia.

The local industry has shrunk, as many packaging and formula suppliers invested in operations in low cost countries rather than in the USA, or even exited the industry. An opposite trend isdeveloping. Economic and social development in once

emerging economies has eroded the cost benefit to source overseas and skyrocketing local demand has claimed its share of the available capacity. Conversely, the USA is witnessing a strong will for re-localizing jobs and supply, which is likely to affect all industries. What are local and global players planning in terms of capacity and expertise?

Part 1: Conference with Packaging Manufacturers based (also) in the US. Part 2: Conference with Formulators / Full Service Providers based (also) in the US. Part 3: Round table with conclusion Wednesday 20 September 2017 Day 2: International trends and next challenges for the US beauty industry 10:10am – 10:30am: Make Up Forever 10:45am–11:30am: “State of the Global Beauty Industry” Major international products trends, international consumer behavior.

Key Note speaker: Sarah Jindal, Senior Innovation and Insight Analyst – Beauty + Personal Care at MINTEL. 11:45pm – 12:30pm:Future Color: Autumn/Winter 2018/19 Forecast for Cosmetics & Hair Michael Nolte of Beautystreams presents its color analysis and forecast for Autumn/Winter 2018/19.

1:00pm – 1:45pm: “New Chineseness, new Beauties” Conference by Christophe Pradére, CEO & Founder of BETC Design (Havas Group).

2:00pm – 2:45pm: “The rise of China Beauty Brands” Presentations and round table moderated by CharlesEmmanuel Gounod, Beautyworld Connexions and Yuting Sun, Beauteam with the participation of Masa Cui, Founder & CEO, Marie Dalgar 3:00pm – 3:45pm: “Trends in Beauty: What’s hot in Korea, China, Japan” Presentation Conference by Florence Bernardin, Information & Inspiration 4:00pm – 5:00pm: “The K-Beauty Trend; The growing influence of Korean brands in the US”

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#MakeUpinLosAngeles

11 & 12 April 2018

#MakeUpinShanghai

Conrad Hotel

#MakeUpinSeoul

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Paris

Shanghai Exhibition Center

22 & 23 June 2018

25 & 26 April 2018

Seoul

Barker Hangar

Shanghai

Los Angeles

7&8 Feb 2018

Carrousel du Louvre

#MakeUpinParis

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PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS ACCESSORIES, PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS FURNITURE FOR PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS 87 www.exportmagazine.net

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LOSS CONTROL

PREVENZIONE CADUTA

DERMO CALM

PER CUTE SENSIBILE

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5 TREATMENTS TO FIGHT AND PREVENT HAIR PROBLEMS: • LOSS • SENSITIVE SCALP • DANDRUFF • SEBO • DAMAGED HAIR 5 LINEE DI TRATTAMENTO PER RISPONDERE A TUTTE LE PROBLEMATICHE • CADUTA • CUTE SENSIBILE • FORFORA • SEBO • DANNEGGIAMENTO CAPELLI

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VISITA IL NOSTRO SITO INTERNET: www.myhaircompany.it

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Whichever country you may visit, you’ll always find Parlux dryers The “made in Italy” Parlux products are distributed in more than 60 countries all over the world.

A great success for a company which, on the market since 1977, have been creating (this year they are celebrating their first 40 years of activity) and is continuously proposing, high quality tool and accessories for the hair world.

That’s why they are distributed and used in many countries!

Several travel occasions abroad to some European countries as well as to other continents, from North to South are confirming this matter.

The wonderful hair salon Cay Cay, situated in the town centre of the Indonesian capital Jakarta, is equipping their co-operators with Parlux hairdryers.

Due to the extremely professional, technical features and state-of-the-art improvements, this dryer allows for very quick and efficient dryings, is very powerful and super lightweight, easy to handle and very colourful; in a word it fully satisfies all professionals and customers needs.

EX POCOSMETICA 2017, PORTO (Portugal). The PARLUX ADVANCE ® MATT BLUE IS THE MOST USED DRYER DURING LIVE SHOWS This event which takes place every year at the Exponor Exibition centre in Porto (Portugal) during the years, became a fixed and unmissable appointment for Parlux.

On 22nd.23rd 24th April 2017, at the Parlux booth organized by Messers.

Ricki Parodi, distributor for Portugal, there was great excitement .

Their prestigious, very colourful “Made in Italy” dryers, the model Parlux ADVANCE ® in particular, were the preferred tools to be used at once on stage or to be tested for a future bought by many professionals visiting the exhibition.

The “Matt Blue“ 40th anniversary samples, which feature this important company anniversary

and will be available only up to end December 2017 gave a colourful but commemorative note to the exhibition area.

In Portugal, Parlux tools have been present in hair salons for years and as it happens in many other countries, they are the perfect choice of many demanding hairstylists just for their professional features (lightweight, power, ideal measures, ergonomic design, good balance, long life of the tool, less noise, ect. ect.)

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PARLUX and the Italian ANAM Academy The Parlux ADVANCE® “Matt Blue 40 years” have been using by the students of the famous ANAM Academy during the present school year...

And Parlux, the trademark synonymous of high quality dryers, was present at their school closure party.

Last May 29th in Padova, in the beautiful park and house area called Villa Italia took place a special school closing day attended by almost 150 teacher and students of ANAM (Accademia Nazionale Acconciatori Misti).

A nice full day event spent examining aims and results of the work done during the year, as well as having fun together!

A particular fashion and hair style show in fact, was presented and involved the students, both as hairstylists and as fashion models.

During the day, Parlux, technical sponsor and tool suppliers for the ANAM practical activities, offered samples of their most modern dryers, the Parlux ADVANCE® 2017 version (40th year anniversary) to the best students.

The technical features of this hair dryer are mostly appreciated by teachers and students because it is a really technologically advanced tool: it presents a modern, ergonomic design, it is extremely powerful and lightweight, silent, good balanced and is produced with Eco- Friendly materials.

The perfect, indispensable work companion of many, future, potential hairstylists.

# W E A R E PA R LU X

PARLUX ADVANCE ®

P R O B A B LY T H E M O S T P R O F E S S I O N A L H A I R D R Y E R S I N T H E W O R L D 95 www.exportmagazine.net

PA R LU X . I T

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PARLUX celebrates their first 40 years activity also in Poznan (Poland)

The Parlux Italian distributors recently attended to a very special trip to Lisbon

LOOK 2017, the most important trade fair in the hair & beauty industry in Poland, every year gets together in Poznan, the professionals of the beauty and aesthetics worlds of the country and the nearby countries. A great event which registers the attendance of the most internationally known and prestigious companies in the industry and which is for professionals, the occasion to assist to many fashion live shows and participate to a national hairstyling competition. PARLUX, prestigious well-known Italian brand producing high quality professional hair dryers, presented their wide range of very colourful dryers by the booth organized by Messrs. Sed Fryz, distributor for Poland. On this occasion, their exibition area was devoted to their 40th anniversary. Parlux in fact, is a trademark founded in 1977 whose products totally “made in Italy” are now distributed by more than 60 countries all over the world. The special edition “Matt Blue 40 years” of their Parlux ADVANCE® dryer presented in Poznan is the commemorative product for this important goal and is going to be sold up to December 2017.

Beside being a exceptional professional tool offering very good performances (power, lightweight, ergonomical design, good balance, less noise) this model could also be collected and be a witness of the quality of a brand which during the last years has made the history of professional dryers.

The capital town of Portugal, Lisbon, its monuments and main important places of interest, were the destination of the Parlux 2017 incentive travel; a journey which generally takes place every other year and meets together the best Italian Parlux distributors for a nice meeting and entertainment week-end.

A unique occasion for all Parlux Italian dealers to meet again, maybe get to know and exchange opinions on their own businesses according to the region where they operate, on Parlux products distribution and successes obtained during the last years. In addition, this journey gained this year a special meaning due to the 40th year anniversary of Parlux; much gratitude for a trademark which has become during the years a icon, a quality symbol among the accessories in the hair world. A praise to the staff

and above all to the founder, Mr. Paolo Parodi, successfully leading the company which is now a top worldwide brand in the category together with his daughter, Miss Elisa Parodi, who is now helping him leading the company. The mild climate, the special Lisbon architecture and its districts - among them, the old Parque das Nações,- its castle and the famous Oceanario, situated in a floating ship, some excursions to the city of Sintra and its Medieval Royal Palace, as well as a break at Cabo de Roca, - a steep cliff overlooking the Ocean, the westernmost point in Europe –, the visit to the picturesque villages of Cascai and Estoril, positively impressed the attendees who will always pleasantly remember this Parlux journey.

Hair BRASIL 2017: the Parlux ADVANCE®is the most sought -after dryer!

During the 16th edition of this well-known beauty fair, one of the most important in Brazil, that was held at the Expo Beauty Centre in Sao Paolo on April 21st-24th, the official presentation of the new Parlux ADVANCE®hair dryer made register a great success. This new Italian dryer soon received much appreciation from the professionals visiting the Parlux booth organized by Messrs. Beauty TOP, distributors for Brazil, who, on this occasion, celebrated their 30th activity anniversary. A good occasion to remember also another important anniversary: that of Parlux celebrating their 40th activity year, being founded in 1977. Which best way to remind these important goals? Presenting a brand new professional dryer, technologically advanced, created to improve the daily hairstylist’s job. The Parlux ADVANCE®deeply satisfy all professional needs offering very goodperformances; thanks to its brand newK-Advance®motor,

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very light and extremely powerful, it allows for very quick and efficacious dryings, it presents a Ionic & Ceramic device, a modern, an ergonomic design, a very good balance, Eco-Friendly production materials and low noise while operating. The Parlux booth represented a compulsory stop for many Hair Brazil visitors; there, they could test this dryer directly and share experiences on Parlux products with some of the most known Brazilian stylists. Some of them were the protagonists of a big poster on show at the exhibition area; snapshots taken by their own salons reproduced their portrait with their favourite Parlux hairdryer model; preferred accessory Italian brand, often being used during the last 30 years.

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THE BEAUTY OF HAIR REACHES THE EXCELLENCE BEST HAIR CARE PRODUCTS CHOISE OF HAIR STYLISTS AND PROFESSIONALS AROUND EUROPE NIKA HAIR BEAUTY EXCELLENCE

AGE RESTORE ANTI-AGE LINE

The Italian brand, proposes high quality professional hair care products with excellent performances to achieve needs of hairstylist and professionals. Today NIKA with 5 lines of products designed to guarantee excellent in-salon services, achieves the loyalty of customers and improves everyday the prestige of new salons around Europe. Marketing materials, social network activieties, training and education, plus the know how of an amazing full brand, known in the hair care market as best keratin straightening specialist.

K-PERFECTION RECONSTRUCTING LINE

Nika research, inspired by skin care science, has created the Nika Age Restore line of professional anti-age products with Reborn Complex, an exclusive formula which contains smoothing active ingredients; Açai, a powerful antioxidant, and natural moisturisers such as Betafin BP20 which is already present in hair and skin, capable of rejuvenating the hair and making it flexible and full-bodied.

KPerfection is a professional intensive hair reconstructing treatment, fortified with Keroxyne Complex. It reconstructs severely-damaged hair fibres from within, restoring the strength, elasticity and shine that have been lost. Day after day, hair loses layers of keratin, becoming weak, dull, lifeless and riddled with split ends. As of today, permanent reconstruction of hair is possible, with KPerfection! What is the secret? Keroxyne Complex, the first revolutionary all-natural formula based on pure keratin, which binds to the keratin structure of the hair by the so-called zip effect, making it the best hair reconstruction technology ever produced.

SIMPLY GLOSS-DIRECT PIGMENT LEAVE-IN SPRAY

ILLUMINATE YOUR HAIR

FAIRY SILK PREMIUM

Premium, the first and only professional in-salon treatment for all types of hair that makes it incredibly easy to obtain a smooth “sublime silk effect” for over 3 months. After each application, hair is visibily smooth, shiny, frizz-free and easy to manage. The New Formula allows you to achieve extraordinary and long-lasting results.

Without formaldeide. The secret? Amino Bond Complex, a unique formula of amino acids, hydrolysed keratin and active ingredients which are perfectly compatible with hair structure, creating not just sublime smoothness but also an extraordinary Frizz-Free Effect.

Just one product, only one application technique, 4 smoothing and frizz-free treatments, simply changing the processing time.

Nika Simply Gloss colour-enhancing spray revolutionises the concept of styling, bringing an intense radiance and shine to natural or dyed hair colour. When your goal is intense shine and radiance for your client’s hair, the solution is new Nika Simply Gloss: hair is instantly illuminated with new highlights. The secret: a high concentration of extra-luminous direct colour pigments which increase the reflection of light rays on the hair fibre, magically transforming it into a perfect mirror. The spray format enables the product to be applied quickly, easily and directly to the hair, increasing the strength of the pigments and enhancing the final resul. Without rinsing.

REFLECTION - PROFESSIONAL PERMANENT HAIR COLOR SYSTEM

After an extensive and accurate research Nika Hair Beauty Excellence steps into the world of hair color, to match the demands of today’s hairstylist and satisfy their client’s beauty desires.

Reflection is the innovative permanent color solution for professionals with MPP Technology, enriched with Babassu Oil and Soya Protein. Created to guarantee unbeatable performance, giving hair amazing shine and providing a higly conditioning power.

A low ammonia based, Reflection with the innovative MPP Technology garanties excellent cover for grey hair, extraordinary lightening power and multifaceted brilliant color. Unparalleled performance. Incredible shine. High conditioning base.

To became a distributor please contact: IBECOSMETICA SRL Via Ponte a Piglieri, 8 - 56122 Pisa ITALY TEL +39 050 41426 / FAX +39 050 41426 / info@nika.it / WWW.NIKA.IT 98 www.exportmagazine.net

ILLUMINATE YOUR HAIR NIKA HAIR BEAUTY EXCELLENCE presents REFLECTION, with MPP Technology,

an innovative and professional permanent haircolor system enriched with Babassu Oil

and Soya Protein. The range is specifically designed to guarantee UNPARALLELED PERMORMANCE, INCREDIBLE SHINE and a HIGH CONDITIONING BASE.

I B E C O S M E T I C A S R L V i a P o n t e a P i g l i e r i , 8 / 5 6 1 2 2 P i s a I TA LY PH. +39 050 41426 / FAX +39 050 41426 / info@nika.it / WWW.NIKA.IT

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exhibitions

New Expansion For Beautyworld Japan 2017 With 6 Halls In Total The 20th anniversary edition marks an increasing satisfaction among attendees as well as a gateway to overseas markets

According to organizers Messe Frankfurt, the 20th anniversary of Beautyworld Japan was a spectacular success: the largest trade fair for the beauty and spa industries in Japan hosted 624 exhibitors from 16 countries and regions including France, Germany, Hong Kong and Italy as well as pavilion from China, Korea and Taiwan.

The majority of exhibitors presenting their brands at the show – 526 – came from Japan, the rest were from overseas. And a total of 73,034 visitors attended the trade fair at Tokyo Big Sight East, halls 3-8.

The Fairground Expanded By 2 Halls, With 6 Halls In Total To Explore The exhibitors in Halls 4, 5 and 6 were divided into different sections: there was Cosmetics & Beauty Equipment Zone, an Eyelash Zone, Beauty Supplements, Diet & Health, Spa & Wellness and Cosmetics.

The existing ‘Retail business area’ and ‘Salon business area’ were also located at halls 4, 5 and 6, while the ‘Academic zone’ was newly installed in the

‘Salon business area’. There, all types of professional beauty schools gathered, and it was crowded with beauticians, aestheticians and manicurists who were looking for career development opportunities. ‘Tokyo Nail Forum’ took place at hall 3, and covered the latest products and introduced top-class nail art techniques through a wide range of stage events and demonstrations.

Happy Comments The new ‘Platinum Hall’ located at hall 7 served as a premier platform for beauty equipment and cosmetic manufacturers, as well as overseas exhibitors and international pavilions.

It was exclusively dedicated to exhibitors that target orders instead of direct sales. Mr. Naoki Miyakawa, Director of Ad/PR of Indiba-Japan Co Ltd, was extremely satisfied with this composed atmosphere, perfect for them to hold good talks with their important clients as well as new and potential customers. ‘Creative HAIR’ was a new area in hall 8, and gathered extensive hair products and techniques for beauticians to obtain ideas for their new services. Mr. Hayato Iwami, Sales Manager of E5 Co Ltd provided another satisfied comment proving the success of the fair.

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Educational Seminars and Events The main programme was held at the ‘Main stage seminar’ in ‘Platinum hall’ and the ‘Hair stage’ in ‘Creative HAIR’.

A good number of premium seminars for aesthetic salon owners were held for a limited number of attendees.

The educational section also featured a plethora of other informative events such as exhibitor presentations, business seminars and association seminars on various themes, all of which were popular throughout the three days.

interview

Cosm.o: A COMPANY WITH A STRONG SPECIALIZATION IN PROFESSIONAL HAIR PRODUCTS Interview with Ferdinando Odorici, Cosm.o C.E.O.

EXPORT MAGAZINE: When was Cosm.o founded?

FERDINANDO ODORICI: Cosm.o came into being 25 years ago from my wishes and thanks to the cooperation with the other founding members who are still managing the group.

we have opened a successful hairdressers’ school where the students learn the profession using our products.

Thanks to the success of Krom, Cosm.o welcomes the positive response by the professional market and decided to launch a new brand: Emotion. Emotion wants to arrive where Krom has not arrived, offering new solutions such as “Emotion 10” a revolutionary product that develops the hair colour in only 10 minutes instead of the usual 35-40 minutes.

EM: In just one word, how can the Cosm.o philosophy be summarized?

FO: The Cosm.o philosophy can be summarized as Quality. This philosophy is an everyday commitment to develop top quality products using only properly selected ingredients processed to release maximum efficacy with no damage for our hair.

EM: Can Cosm.o be considered a leader?

FO: The answer, from my point of view, is “yes”! Cosm.o has become a leader and a reference in the production of high quality hair care products for international markets.

Given the high quality and content of scientific research, Cosm.o products are mostly intended for professional use but alongside hairstylists we find that careful and conscious consumers are increasingly showing great interest.

EM: What products do you make?

FO: Hair colours of all kinds, like traditional hair colours, ammonia-free, with different textures (oil and cream) and we are working on (and completing) a new product, without ammonia and at the same time without PPD and resorcinol; we also have cream or powder hair bleach; hair care products and styling and finishing products.

EM: Of the above, what is the strength of Cosm.o?

FO: Surely our core-business: the production of hair colours.

In this sector, you need a full set of skills and experience to create competitive dyes, and now with those skills we can face the market, offering unique and precious products marked “Made in Italy”, the result of Italian craftsmanship.

EM: Have you one or more brands to identify yourself on the market?

FO: Krom is our “signature brand”, in other words the brand that put us on the map. Krom introduced us in Europe and in Latin America, U.S.A. and Central and East Asia as well.

Thanks to our popular products, in central Asia, precisely in Uzbekistan,

EM: Are you selling only products with your brand?

FO: Absolutely not! We are also equipped for the doing contract work on a large scale and our production departments are structured to operate in compliance with GMP. EM: What are your objectives for the future?

FO: We are planning to expand into developed countries (we already have offices in Uzbekistan) and other international markets with our brands and with our “Main Contractor” business through which we offer a variety of services to custom design and private label customers.

In order to facilitate export, we have opened new offices, one of which in Hong Kong (AIFO), from where our distribution in Asia starts.

COSM.O S.r.L. via Braguti – 25020 Pralboino (BS) - tel. +39-030/9176360 – fax +39-030/9547229 commerciale@cosmohairproduct.it - Ferdinando Odorici 101 www.exportmagazine.net

WORLDWIDE BEAUTY ALLIANCE MADE IN ITALY EXCELLENCE The companies belonging to the NG GROUP UNIVERSAL network share the same ethical and cultural values, making use of research and production systems of the highest quality. NG GROUP has partners in more than 130 countries worldwide. The data confirms that the value of NG GROUP UNIVERSAL, based on the development of cosmetic solutions able to respond to the highest expectations, on the cultural exchange between different countries and on the study of lifestyles and needs of real cosmetic consumers. This is accompanied by the value of Made in Italy excellence, that ng group universal identifies itself as a combination of the research for innovative ingredients, technological development, quality of performance, elegance and the uniqueness of the italian style.

DAY BY DAY Luxury Hair Pro by Green Light

SYNERGY AND SPECIFICITY 3 complementary brands constitute the essence of the NG GROUP UNIVERSAL project, each aimed at a specific target. Each brand offers a complete range of products and services ranging from colour to styling, from permanent wave to treatments.

• Luxury Hair Pro created by Green Light, essentiality combined with a timeless elegance, purity and luminosity is expressed through the clear and elegant lines of the brand. The sophisticated approach of the Luxury Hair Pro woman translates into a urban chic lifestyle, where the true luxury is finding quality time for herself.

R IVITALIZZ ANTE ISTANTANE O instant revi tali z e r

GOLDUST

by Jungle Fever

• Jungle Fever, aimed to those who love to stand out through luxury and cutting edge trends; The Jungle Fever woman lives in a sensual and seducing way, but still she faces the world around her with strenght and passion.

• Compagnia del Colore, focused towards the realization of original and affordable solutions for a young and dynamic public. “Millennials” is the key word that dictates the mood of the line. The CDC woman has aesthetical models dictated by trends. nggrp.com | info@nggrp.com 102 www.exportmagazine.net

SMOOTHIE CREAM

by Compagnia del Colore

ITALIAN GENIUS AND ITALIAN DESIGN FIND THEIR ESSENCE IN EXCLUSIVE LINES Universal Beauty Lab is the laboratory of NG GROUP UNIVERSAL, an italian company based in Brescia, which has a 50 years experience in dealing and producing within the hair cosmetic industry field. Its President is Giannantonio Negretti, a visionary entrepreneur engaged in research, innovation and education. To ride the great change that lives the cosmetic field he has opened a laboratory to discover new raw materials and active ingredients to create innovative formulations.

Universal Beauty Lab has been investing for many years in technological resources, research and development of products formulation. The quality of Universal Beauty Lab creations it guaranteed by pharmaceutical protocols, by universitary tests and by ISO 14001:2004, ISO 9001:2008, EN 22716:2007, SGS 6371/MI CERTIFICATIONS that attests the constant monitoring of quality and safety.

The Excellence Certificate in manufacturing attests that the NG GROUP company partners are leaders in producing cosmetics for professional use. More than 10 production establishments of excellence are using the world most advanced, exclusive and modern technology. UBL equipments are composed by 50 exclusive technologies to guarantee the best productive automatism hermetically sealed, according to pharmaceutical standards.

At the moment the laboratory attention is focused on innovative cosmetic products whose properties are half way between pharmaceutical products and traditional cosmetic; on products that embellish, perfumes and color, plus they have the active ingredients that make them curative.

universalbeautylab.com Info: pdb@beautypioneers.com beautypioneers.com

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HAIRDRESSING

3 NOVEMBER • BUSINESS MEETING 4 NOVEMBER • SHOW IL GRAN FINALE BY SELECTIVE PROFESIONAL • TIM HARTLEY / BROOKS & BROOKS COBELLA / SELVAGGIO / EDO BIANCHI • NOCHE Q-STARS

“Excellent programme of training courses ”

5 NOVEMBER • BARBEROS 3.0 AWARDS

Contents Preview

• IV WOMEN’S BEAUTY FORUM 3, 4 & 5 NOVEMBER • HAIR LOOK FOCUS • SPEAKER’S CORNER • LOOK ACADEMY

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“The greatest event in hairdressing” PASARELA HAIR LOOK 4 NOVEMBER • XVIII GALA INTERNACIONAL JÓVENES PROMESAS OMAT 2017 • HAIR FASHION NIGHT BY L’ORÉAL PROFESSIONEL

5 NOVEMBER • EFFERVESCENE BY MIKEL LUZEA • SHOW POSITIVO / X-PRESION • THE MACHINNE BY ARTERO & RODELAS • WELLA SHOW

6 NOVEMBER

FIGARO CATWALK & AWARDS “The Spanish hairdressing’s most prestigious award show”

The awards are handed out during the Figaro Catwalk, a fabulous event that wraps up the activities of the Salón Look exhibition by presenting the finalists’ collections.

Follow us:

#salonlookmadrid

MAKE THE MOST OF SPECIAL DISCOUNTS ON TRAIN, PLANE AND HOTELS RATES

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www.salonlook.ifema.es

Programme subject to possible modifications

An annual event that recognises photographic work from participating firms featuring the latest hairstyles in five different categories.

interview

SALON LOOK MADRID A SHOW OF INNOVATION AND INTERNATIONALIZATION Interview with Jaime de la Figuera, Vice President IFEMA for the sector of consumer goods

EXPORT MAGAZINE: We met Mr de la Figuera in Italy in the early summer and took the opportunity to ask him what the most important projects are for the 2017 edition of Salon Look which will be held in November.

JAIME DE LA FIGUERA: Salon Look is celebrating in the November 2017 its 20th edition. Salon Look comes under a single project, where we aim at consolidating the show as an important point in Europe and that also opens up from Europe to Latin America, as well as from Latin America to Europe.

We do this both with an offer of consolidated and important brands of hairdressing, beauty and cosmetics and through multiple activities.

We will be able to see, at the next edition , how Salon Look has become an experimental and experiential show.

EM: Can you explain how?

JDLF: It is obvious that in the three days we will see the traditional encounter between the industry and distribution, and we all agree that the commercial activity is indispensable for the development of the economy.

However, we deem it essential to have alongside the exhibition part other aspects of the so-called ‘state of the art’, such as training, made up of courses and conferences where professionals can really understand what is going on in the market. For the hairdressers we organize Hair Look catwalk, a platform where the Fashion Look of Madrid will be seen, where a suitable look will be paired with the hair style.

We will also dedicate a pavilion to men’s hairdressing with a barber, this sector is registering an exponential increase

reference in the second half of the year in Europe. In the liveliest countries such as Italy, France and Germany, we are communicating our programme incisively, supported by our agents.

In Italy we use Italian Fair Service.

which is why we want to highlight it.

The hairdressers activities will end with the Figaro prizes, an annual event that recognises the latest hairstyles in five different categories.

EM: What is the ratio in a percentage between Spanish exhibitors and international ones?

JDLF: Currently we have 20% of international exhibitors. I want to underline that Salon Look is ‘the show’ in the Iberian peninsula, an appointment that cannot be missed for all those international brands and companies that have as their objective the Spanish market. Other significant brands are returning to exhibit and we have made a great effort to communicate the improvements under way so that Salon Look becomes the show of

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EM: Have you implemented instruments to help foreign brands enter the Spanish market?

JFLF: Our fair organization, IFEMA, has always undertaken to implement a programme for buyers and distributors at the disposal of our exhibitors.

We can consider these meetings as an extension of the show, as we as the fact of having a stand and having prepared their participation a few weeks beforehand, and covering the follow-up once the show is over.

Our organization also looks after the development of contacts with Latin America, a market which is showing considerable growth thanks also to the Pacific Alliance, which includes Mexico, Colombia. Peru and Chile.

They will be joined at the 2017 edition by buyers from Russia and Kazakhstan.

The B2B meetings are organized in collaboration with STANPA, the Spanish trade association, with which every year we do a real analysis of what the individual international markets are asking for, in order to target the invitations to the buyers.

EM: Do you think that in particular the various Latin American markets have specific requests on cosmetics and hair products?

JDLF: Absolutely; although the Latin American consumers watch European fashion carefully,

interview

EM: Can you give us some figures about IFEMA? JDLF: IFEMA organizes more than 90 shows a year, with a turnover of more than 110 million euro.

It is a consortium between Madrid City Council and the Chamber of Commerce.

It is run in full autonomy, creating profits and can boast of being one of the few associations of trade shows that is not in debt. We are the third largest trade show organization in Europe, the most important in Spain, engaged in providing added value to its trade shows and conferences. I can say that it is run professionally and in a modern way, according to the wishes of our new general manager and the whole team of which I am honoured to have been part of for two years

it is well known that, especially as far as the hair sector is concerned, ethnic products are particularly in demand.

This is why many Spanish and European companies are already ready with ad hoc proposals for these markets.

We, as Salon Look, and as IFEMA, are ready to receive targeted proposals from the various manufacturers.

Our motto is: “Think global, act local.�

EM: Can you mention the future strategies of IFEMA? JDLF: IFEMA is increasingly aiming at opening up to the world.

We have prepared a plan of development for the next five years where we aim to double our turnover; one of the points of reference to reach this objective is internationalization.

It is our intention to open up our proposals to the whole international market, as we already do in some countries such as Chile, Egypt and Asia.

As a consequence, the Fashion & Beauty sector for which I am responsible, will also implement this global strategy.

EM: Do you encourage collaboration with the trade associations?

JDLF: Absolutely! We work with trade and industry associations in in all the sectors. At Salon Look we have 67,000 professional visitors, thanks also to the collaboration with the trade associations.

EM: Considering your great attention to making Salon Look a show of innovation, are there new focuses on which you are working?

JDLF: One of the objectives is to develop a space for integral beauty and cosmetics, which also includes sustainable products, and create new scenarios of approaching retail.

The aim is that through the show visitors can specialize in the sale of products to the final client, being qualified to do so.

We organize forums focus on how to improve the approach between the retailers and the final costumer and

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therefore helping them to sell more at the show. We are working to attract new activites to create an experiential environment for our exhibitors and visitors.

EM: Have you organized special areas for the various sectors?

JDLF: This year we have added to the traditional sectors of beauty, hairdressing and nails, a dedicated space for salon furnishings.

The expansion of this exhibition area in recent years allows us to create personalized spaces.

In each pavilion there is a focus thanks to which our exhibitors can present their new products.

Claudia Stagno

EXHIBITIONS

RENDEZVOUS IN PARIS FOR MCB

by BEAUTE’ SELECTION Also for the first time, Hairworld 2017 World Cup

Paris will be the venue for a week, reasserting its role as a capital of fashion and beauty.

The cornerstone will be MCB by Beauté Selection, which for three days, from Saturday 16 September to Monday 18 September, will bring together all the players of the world of beauty, from hairdressing to beauty and from nails to furnishing, with the participation of the most prestigious professionals of the sector and the companies of references, not only French but international as well.

Interesting talks and workshops will accompany the show for all three days.

These will be on technical and marketing topics, to keep visitors informed on the trends and the latest findings.

Creativity and innovation will be the fundamental characteristic of MCB which this year, more than ever, will assert itself as the platform of reference for the profession.

All this will be emphasized by the Hairworld Cup, taking place in Paris for the first time, organized by the OMC, Organisation Mondiale de la Coiffure, with the participation of more than 1500 competitors from all five continents.

drivers of development and progress in the sector of reference.

The prizes will be awarded on Monday 18 September, in the presence of the jury and the representatives of the different brands.

On the first day, Saturday 16 from 2 p.m. to 7 p.m., MCB by BS opens its doors to the world of business, with a series of meetings, talks, round tables and workshops, the subjects of which, from digital strategies to the fundamental principles to create the correct concept of a salon, are on the central theme of the business.

The event will give international prominence and further prestige to the Paris event.

New spaces are planned in the show, including ‘What’s New in Paris’. Situated in the central area of the Exhibition centre, it will be dedicated to everything that is new in global beauty.

There are two thematic areas, the Products Village and the Technological and Digital Innovations Village.

This year the Prize for Innovation will be awarded, dedicated to the most innovative services and products,

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Hair: Raphael Perrier - photo: Duy Ha Minh - Make Up: Laura Djulizibaric

Presents

PARIS 2017

16th, 17th & 18th SEPT 17

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EXHIBITIONS

COSMOPROF NORTH AMERICA REINFORCES ITS REPUTATION FOR BEING THE LEADING B2B BEAUTY EVENT WITH SUCCESSFUL 2017 EXHIBITION Exclusive marketing and business development programs and a robust conference schedule among the key highlights at the 15th annual trade show in Las Vegas

Cosmoprof North America (CPNA), the only all-encompassing, award winning, business-to-business beauty event in North America and the ultimate meeting point for beauty professionals, industry insiders and the most innovative brands is proud to announce once again it surpassed expectations.

The 2017 show held at Mandalay Bay Convention Center July 9th -11th once again delivered record breaking exhibitor and attendee sales.

Held, annually in Las Vegas, 36,787 attendees,(up 9 % from 2016) engaged with record breaking 1,278 exhibitors (up 9% from 2016), representing 45 countries were able to see and experience several new programs, special areas and unique opportunites to engage and attract.

The show floor space covered 293,306 sqf (27,249 sqm) of space with an increase of 4% compared to the previous year.

Staying true to its mission of providing unmatched brand-building resources necessary to building powerful companies the event delivers unparalled opportunities - from domestic and international business development, to providing insights and inspiration through education, to delivering connection to social media influencers and trade / consumer media and ultimately to allowing networking with the industry’s elite movers and shakers.

Igniting the power of online beauty influencers, CPNA increased the span of its popular influencer programs and recruited 17 highly connected beauty influencers to engage with exhibitor brands through innovative programs and discovery on the show floor.

This unparralled exposure resulted in 336 posts for an estimated 8 billion impressions and a total 896 million engagements. CPNA also created original content through its own social sites resulting in 146 million impressions with over 21,000 total engagements.

Furthering in its missiong to inspire, the event remains THE place where entreprenuers can have access to top knowlege resources like Google and FIT Capstone and research companies like Kline & Company.

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Coupled with insights from worldwide experts from retailers (like VIP.com/China and QVC), trend forecasting from international firms and leaders sharing business tips across the beauy spectrum, the 3-day event offered endless business building tools within the 38 unique sessions.

Another distinguishing aspect of the show are the highly curated areas that are trend directional allowing buyers to quickly get a pulse of what is up-andcoming across different categories.

Making a return were Discover Beauty, Discover Beauty Spotlights and Discover Scent for specialty retail along with Tones of Beauty for multi- cultural beauty and Discover Green for organic beauty.

Unique to the show are the curated sections where key buyers participate in speed-dating meetings with selected

EXHIBITIONS

companies; for DISCOVER BEAUTY retailers included Kohl’s and Neiman Marcus. Brand new to the show were DISCOVER GREEN LEAF where organic beauty brands met with key specialty retailers and chain spas focused on organic beauty such as Pharmaca and Auberge Spas, along with Discover Beauty Pro where selected companies met with key national distributors like ULTA and SalonCentric. Exhibitors outside of special areas were not left without opportunities to meet with key buyers on their own. International buyers like Murale (Canada) and VIP. com (China), came as part of the International Buyer Program which is open to all exhibitors. Specifically to aid international exhibitors, the Domestic Buyer Program included buyers from leading retailers like Amazon and key national distributors like Armstrong McCall. The exclusive TV Shopping Auditions program took place live on the show floor giving exhibitors the chance to pitch their brands to buyers from domestic channels HSN and QVC and international channels HSE (Germany), QVC (Worldwide), TV Shopping Network (Australia). Before and throughout the event, all participants also had access to the free 1to1BeautyMatchmaking. com, a portal which allows attendees to connect directly with exhibitors of interest seamlessly online. As a result of these programs, hundreds of unique opportunities and relationships were formed. Through the various programs offered by the organizers, close to 1,000 face to face meetings were scheduled for exhibitors in addition to the thousands scheduled directly by exhibitors and attendees.

This is a direct indication that is no better place to discover and be discovered than at Cosmoprof North America.

Industry recognition and a chance to network with thousands of industry professionals were also highlights of the exhibition. Events like the Discover Beauty Awards, which expanded from year’s past to included Discover Green Leaf and Discover Beauty Pro exhibitors was a unique chance to network and recognize the most innovative and ontrend brands. Among the winners of the Discover Beauty Awards were PRO-EVOX (Discover Beauty PRO), Glycelene (Discover Green Leaf) and Battington Lashes (Discover Beauty). Giving back has been a huge part of the exhibition for many years and this year was no different. The highly coveted Boutique area allowed attendees the opportunity to engage and discover the latest products and curate a unique and reusable beauty box with over $18,426 raised for PBA Foundation (Look Good, Feel Better) -- an increase of 30% over 2016. Glamour Me also returned to give attendees the chance to try exhibitor products first-hand while receiving beauty treatments, makeup and styling.

Donations were collected on behalf of the PBA Foundation.

New for 2017, CPNA engaged in retail partnerships with Amazon and QVC as well as international shopping networks from around the world. Amazon and QVC were at the show seeking to meet with brands, of which, some will be chosen to have their products featured at a “Discovered at Cosmoprof North America” section on their respective platforms. Beauty buyers for QVC were also available to meet with attendees and exhibitors at their booth. Understanding that packaging is a huge part of a beauty brand’s success, CPNA created a full rounded program to emphasize and highlight this industry sector.

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This year marked the debut of a new program, Discover Pack where innovative suppliers covering various facets of the supply chain were featured; these companies enjoyed a distinctive design and dedicated marketing along with guaranteed meetings from leading companies such as Estee Lauder Companies and Sephora.

Also putting the spotlight on the production side, attendees were able to see the Fabulous Live Lipstick show, showcasing Italian Excellence from 3 key suppliers (CMI Industries, Intercos, Lumson) and walk away with freshly made lipsticks.

To provide inspiration and recognize true creativity in packaging and contract manufacturing, the new Beauty Innovation and Design Awards (BIDA) was hosted during the show; finalists were on display and winners were announced at a ceremony where 12 prizes were given out to various companies including Estee Lauder and Sphynx. Several sold out educational sessions were also dedicated to packaging trends and analysis. CPNA also hosts PBA Beauty Week which included the sold-out PBA Business Forum with celebrity keynote Earvin ‘Magic’ Johnson and the coveted North American Hairstyling Award (NAHA) where winners were recognized during a star-studded awards ceremony; the Lifetime Achievement Award was given to industry icon Sam Villa.

The next Cosmoprof North America edition will be July 29th through 31st, 2018.

To continue and discover products that were part of this year’s edition be sure to follow CPNA REVIEWS series on YouTube where select exhibitor will demo their product; new videos will be published as of end of July and will be updated on an ongoing basis.

Social channels Instagram (cosmprofna), Twitter (cosmproflv) and Facebook will also have ongoing updates with products that were featured at the past edition.

EXHIBITIONS

PREMIERE ORLANDO DELIVERED ON THEIR PROMISE 58,600 beauty professionals from across the globe gathered in Orlando last June

The panel featured female industry leaders Candy Shaw, Eden Sassoon, Jenny Strebe, Sonya Dove and Tracey Hughes, with token male, emcee Sam Villa.

This presentation had the largest attendance at this year’s event and left attendees feeling motivated and inspired.

The presentations this year on Main Stage were inspirational and simply impressive.

New this year were social media superstar companies, Pulp Riot and Reuzel.

The best way to describe these presentations is just WOW! Pulp Riot delivered an electrifying performance that impressed audience members with beautiful array of colors.

That afternoon, Leen and Bertus AKA the Schorem Barbers provided a funny, informative men’s grooming presentation on their signature cuts and styles.

Also, new this year, was the Leading Ladies, a panel discussion masterminded by Tracey Hughes.

HAIR COLOR STAGE Premiere kicked off the show, Sunday morning with Ashtae’s owners Michael and Ramona Woods and their amazing educators who livened up the audience and welcomed the star of CNBC’s hit show, “The Profit”, Marcus Lemonis.

Marcus gave salon owners, managers and any business minded professionals knowledge and motivation to succeed.

The event then continued with remarkable presentations

by B3 – Brazilian Bond Builder, Beth Minardi, Confessions of a Hairstylist, Donna Bella, LxPxJ, Matrix, Pravana, Redken and Sonya Dove.

Redken’s Hair Color Stage Presentation The Leading Ladies Presentation on Premiere Orlando’s Main Stage 112 www.exportmagazine.net

COMPETITIONS Competitions at Premiere Orlando are a favorite to catch on the exhibit floor during the show and this year was no exception.

With the largest viewing audiences, the show has ever seen, the extremely talent competitors that showcased their skills.

This year, there were four sections of competitions: Hair, Men’s Grooming, Makeup Application and Nails that allowed professionals from across the industry the opportunity to win some fantastic prizes.

EXHIBITIONS

THE INDUSTRY SHOWED LOVE At this year’s show, Premiere Orlando wanted to remember and honor the 49 lost at last year’s Pulse Night Club tragedy and the show’s attendees responded beautifully. On Sunday afternoon, Premiere honored the family of salon owners, Juan P. Rivera and his partner, Luis Daniel Conde on Main Stage and by presenting them with a momentum of love from the beauty industry.

Additionally, Premiere created a unique show shirt that was designed to showcase love and solidarity, which sold out by Sunday afternoon.

They are happy that they were able to raise several thousands of dollars that will be donated to The Center, the Orlando LGBTQ Community Center!

EXHIBIT FLOOR From corner to corner, across the 7.3-acre exhibit floor with more than 850 exhibiting companies, the raw energy and passion were contagious.

Premiere’s staff wearing this year’s show shirt to show support

At this year’s show attendees were able to shop and learn from some of best brands in the industry, including: American Crew, amika, Aquage, b3 Brazilian Bond Builder, Bio Ionic, CND, Conair, Éminence, Farouk, FHI Brands, HaloCouture Hair Extensions, Hot Tools Professional, Johnny B Hair Care, Matrix, Moroccan Oil, Olaplex, Peter Coppola, PRAVANA, Redken, Repechage, Sam Villa, Satin Smooth, Sexy Hair, Surface, The Salon by InStyle inside JCPenney and Young Nails just to name a few.

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NEXT APPOINTMENTS Have no fear, Premiere Show Group is also hosting two regional shows in October, Premiere Beauty Classic in Columbus, Ohio (October 15 & 16) and Premiere Birmingham in Birmingham, Alabama (October 22 & 23).

Next edition of Premiere Orlando will be held on June 2 to 4.

For more information on all shows, visit premiereshows.com

THE NEW PRO-STANDARD American Ingenuity Made In Italy

• EU Compliance Approved • Dermatologically Tested • Clinically Verified For Ammonia Vapor Reduction • Fragrance Free • Gluten Free • SLS Free • Paraben Free • Vegan Friendly • Tested Only On Humans • Sustainable • Reduces Up To 50% Color Processing Times • Pure, Clean & Simple • Lifts And Deposits Without Bond Breakage Or Damage • Pigment Rich, Deep, Long Lasting Italian Color • Technological Innovation For Safer Chemical Applications • Economic And Ecological...

P2P FOR PROFESSIONALS CREATED BY PROFESSIONALS

PROFESSIONAL SOLUTIONS: • BIG SUPER SONIC PRO.COLOR • BIG OXYBUTTER • BIG BLUE BLEACH • BIG CREAM BLEACH • BIG COLOR DIRECT • BIG BACK BAR • BIG COLOR CARE

THE FIRST OF ITS KIND WWW.BIGPROFESSIONAL.IT WWW.LOVEINC.IT # @ bigprocolor 114 www.exportmagazine.net

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NON-PROGRESSIVE HAIR COLOUR THAT PROCESSES IN HALF THE TIME. Grey Coverage In As Fast As 10 Minutes (Without Chemical Accelerators)

THE SAFEST HAIR COLOUR FORMULATIONS NH3 CONTROL AMMONIA ENCAPSULATION TECHNOLOGY Reduces Ammonia Inhalation & Irritation By Up-to 90%.

POLY-FORCE BOND SCIENCE (BOND-REDUCTION)PROCESS TECHNOLOGY

Lifts And DepositsWithout Chemical Bond Breakage Or Damage.

LOGICAL & ECOLOGICAL PROFESSIONAL SIZED PRODUCTS FOR PROFESSIONAL USE ONLY Reduces Packaging Bulk Waste By More Than 75%.

PRACTICAL & COST-EFFECTIVE 39 SHADES & 5 DEVELOPERS, 2 BLEACHES, 10 DIRECTS & 3 POST COLOUR TREATMENTS Everything to Satisfy The Clients Colour Needs While Cutting Inventory By Up-To 200%.

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compan y

LOVE INC. by STEVN THOMAS YANKOWSKI Conscious joy and love for the world we live in

LOVE INC. philosophy is meant to foster happiness, resilience, kindness, among the crowd of educators, technicians, beauticians… all beauty and wellness professionals, business leaders and policy makers.

Stevn Thomas Yankowski, founder of Love Inc., strong of 25 years of experience in the beauty industry, believes that we are at the forefront of a new beauty industry movement, the exploration into the Psychology of Beauty, Compassion and Happiness, the science of a meaningful life and profession.

LOVE Inc. company motto is: “Creating a culture of Love – Love for our industry – Love for our artistry – Love for humanity – Love for Lif – A labour of Love…?

BIG PROFESSIONAL HAIR COLOR It revolutionizes the way the hairdressers see and live hair color.

Thanks to a new hair color innovation, colorists open to groundbreaking color discoveries. Professional will explore this revolutionary technology and discover so many possibilities of use.

They will unleash their creativity, applying challenging new techniques.

With Big Professional each hairdresser will be able to offer his customers exciting, inventive, customized hair colors and new color services.

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COMPANY

Fisk Industries – Brands Consumers Can Trust Fisk industries is a major innovator, manufacturer and distributor of high performing personal care and beauty products operating in the US and abroad for over 40 years.

The group includes an array of trend-setting brands renowned all over the world.

Everything Is Coming Up Rose with CYG Rose Gold is the color of this season and now, your go-to root touch up from cult beauty brand Cover Your Gray can sit pretty in your handbag to match everything else in rose gold.

Cover Your Gray has launched as a new spring release, their bestselling 2 in 1 Waterproof Color Touch Up in a classic Rose Gold packaging that will be the perfect pairing to your rose gold i-phone.

Now even your hair care can be Rose Gold.

Cover Your Gray 2 in 1 Waterproof Color Touch Up is a combination wand and sponge tip applicator. It’s a perfect cover up for roots in between colorings and scattered gray hairs throughout the head. The Brush tip is for gray hair/ precision tip for roots. It stays fresh looking until you shampoo it out.

Choose the shade that is closest to your own hair color.

CYG - Wave Good Bye To Grey Hair CYG, designed to cover and camouflage, provides the perfect solution for extending time between salon visits.

This temporary hair color disguises unsightly roots and provides superb coverage and affordable ease.

Cover Your Gray, an efficient, low cost and no fuss gray hair solution offers a wide array of product application options .

Men’s collection For men not ready to embrace the gray hair look, Cover Your Gray introduces the CYG Men’s Collection to help address men’s leading gray hair and thinning hair concerns. Each product type is available in 4 shades each.

Men’s Color Cover sprays away any gray on the roots and broad areas in need of coverage.

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It also works as a styler for both slicked back grooves and messy beach hair: Men’s Touch-Up Brush is a Brush-Wand applicator that helps you target specific areas and is excellent for travel.

Men’s Fill-In-Powder is formulated with Procapil, a patented complex of natural botanicals. It fills in thinning hair while promoting growth.

Fill-In-Powder is rain and sweat proof.

COMPANY

Reveal The Youthful And Radiant You With D&R

Dagget & Ramsdell the long-standing company founded more than one century ago and bought by Fisk group in the 90s, formulates and develops skin products that reveal the skin’s true glow. Fade creams, moisturizers and other lightening products will keep your skin beautiful and glowing.

Infused with high-performing active whitening ingredient Bisabolol, D&R’s Lightening Hand & Body Lotion will brighten your skin, help improve your skin’s pigmentation, lighten freckles and reduce the appearance of age spots.

The lotion is available in 3 variations: Olive to hydrate and reinvigorate dull and damaged skin; Coconut to relieve dry, itchy, flakey skin while improving pigmentation; and Carrot to rejuvenate and replenish malnourished skin.

Hairgum, is a brand which focuses on the forever trend of 50’s. Hairgum is 50s values concentrated in a small round tin, a wax tin which made the brand famous. This brand offers gels, balms, sprays, lotions & hair colors for men and women, for short hair, long hair, beards

and buns, all featured with a vintage, cool design that is hard to resist.

Fisk Industries are both proud and honored to be partnering with Hairgum CEO, Jean Marc Fert to bring the brand and its incredible products to both the US and Canada.

Dermactin-TS has created an array of Facial Cleansers each specifically made to deliver results and target specific skin problems and concerns.

Illuminating Gold Daily Facial Cleanser is an anti-aging cleanser that helps combat against wrinkles, lines and age-spots while slowing collagen

depletion and improving skin elasticity; Vitamin C Daily Facial Cleanser is enriched with Vitamin C that brightens and helps lighten skin.

It cleanses and invigorates skin and encourages healthy collagen production. Helps improve skin-tone, sun damage and aids irritated skin; Retinol Anti-Aging Boost Daily Facial Cleanser is a rejuvenating cleanser that visibly reveals radiance.

Helps improve dull, uneven skin tone; Collagen Firming Boost Daily Facial Cleanser washes away makeup while moisturizing your skin and encourages skin renewal while removing impurities; Hyaluronic Acid Moisture Boost Daily Facial Cleanser locks in moisture while cleansing the skin. Helps improve the appearance of fine lines and wrinkles; Coconut Daily Facial Cleanser deeply moisturizes and renews dry, flakey skin.

Fisk’s Partnership With Hairgum Fisk Industries have recently announced a distribution partnership with France’s leading grooming brand Hairgum.

Laboratoire Ariland is the French manufacturer of hair and beard products for professionals beyond the renowned Hairgum brand.

Dermactin TS- Intensive Skin Care Solution Dermactin-Ts boasts a variety of skin care products to meet every need and formulated with rejuvenating components like charcoal, vitamins collagen and hyaluronic acid.

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NAZIH GROUP PARTICIPATED IN BEAUTY WORLD MIDDLE EAST LAST MAY 2017

In the Middle East and North Africa (MENA) region, the professional cosmetics industry is indebted to Nazih Group, for its evolution, growth and professionalism. Nazih Group is the first choice in the beauty industry for cosmetics manufacturers worldwide, and customers and consumers in the region. Nazih Group is built on a culture, which relies on creating belongingness.

THE GROUP STARTED IT’S BUSINESS, FOUR DECADES AGO IN A HUMBLE WAY IN DUBAI. NAZIH GROUP’S SUCCESS IS THE TRUST THAT IT’S CUSTOMERS ENTRUST ON THE GROUP AND NAZIH KEEP IT’S CUSTOMERS CLOSE TO THEM ALWAYS. The Group believe that innovation and reinvention are the two ways to offer total satisfaction to customers, which lead to create and re-create professional products and services. In Nazih it is an ongoing process in which inputs from professionals, worldwide provide support and services. The Group ensemble beauty systems for customers, by providing carefully chosen internationally acclaimed beauty products from all over the world. Cosmetic products, services, training and value addition are what Nazih Group offers.

Nazih Hamad

Founder & Managing Director of Nazih Group

POLITICAL STABILITY IN THE MIDDLE EAST What political pundits foresee is not a drastic change in the political scenario of the Middle East due to the transformation of power in the USA. In fact they have every reason to believe that the political scenario in the MENA region will improve tremendously with the business acumen of the changed leadership in USA. With closer ties with Russia, Iran will get more opportunity to get actively involved in direct business relationship with the US, based on “America First” and Iran’s recent contract with Boeing to supply a new fleet of passenger aircraft, which is estimated to be worth US$.16 billion. The same closer ties with Russia is expected to bring better and stable political situation in Syria. In addition, the new government’s Middle East policy will be framed with the assistance of the new US secretary of state, who until very recently was CEO of Exxon Mobil.

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ECONOMIC PROGRESS IN THE MENA REGION

According to economic researchers, MENA region’s aggregate GDP expanded 2.8% in 2016, up from 2.7% in 2015. The region saw better political and economic stability in 2016 and there are visible signs of Iraq emerging from recession and Iran’s reintegration into global economy, and the growth of Iran’s economy to a six year high.

The year 2017, MENA region has started out on a stronger footing with the higher oil prices, due to the output-cap agreement by OPEC. The output cut pose serious headwinds to growth for all the oil producing countries, Nevertheless, the economic data trends from the countries in the MENA region shows that economic activity in the non-oil sector is picking up, mainly due to improved political and business environment in the region. Even though the OPEC deal is a boost to oil prices, the reduction in crude output forecasts the MENA region’s 2017 economic growth to 2.5% but a prospective 3.2% in 2018.

The year 2017 will see Iran’s economy growing due to its reintegration into the global economy and stronger oil exports.

In addition, two of the major economies in the region, Egypt and Qatar is expected to grow with projected expansions of 3.4% and 3.3%, respectively.

Beauty Industry

in MENA Region

Middle East is world’s fastest-growing beauty market with a growth percentage of 6.4% annually over the next five years. According to experts in the beauty industry, demand for halal and vegan beauty products are rising rapidly. According to Euromonitor International the demand for organic, vegan (no animal derivatives) and halal beauty products, especially for bath and shower is on a steep rise.

Majority of the cosmetic products that are marketed in the MENA region are manufactured in countries like USA, France, UK, Germany, Italy and Spain. The beauty market in the Middle East is driven by a multi-cultural consumer demand. The number of expatriates living in the Middle East is growing, especially in countries like UAE, Qatar, Saudi Arabia, Bahrain and Sultanate of Oman.

Retail demand for natural beauty products in these countries are gaining momentum which is evident in the increase in shelf space for natural beauty products in many specialized beauty outlets and stores.

There are in fact exclusive retailers for organic, vegan and halal beauty products in many cities like Dubai, Abu Dhabi, Riyadh, Jeddah, Doha, Manama and Muscat.

Trends in Buying behaviour

Based on various market researchers, most consumers bought products based on their own research and experience, recommendations by friends, advice from beauty experts and salon technicians.

Most beauty professionals bought products based on attending workshops, getting discounts for branded products, testing free samples of branded products or researching in social media. Key trends in the beauty sector include high demand for organic, vegan and halal products; personalised products and services; and certifications by national health ministries.

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Middle East world’s fastest-growing beauty market The Middle East & Africa (MEA) beauty market is valued at US$. 25.4 billion and is expected to grow at 6.4 per cent annually over the next five years, compared to the global growth rate of 3 percent based on a study conducted by Euromonitor International.

The main players in the MEA market are Saudi Arabia and the UAE, which together account for a quarter of the MEA’s market. These two countries’ growth rate are calculated at 12 per cent and 5.8 per cent respectively. Saudi Arabia dominates the overall sales market, with a national $5.3 billion spend in 2015, but the UAE has the highest per capita spend at $239 in 2015. Although the UAE’s per capita spend will still be the region’s highest in five years, at $295, Saudi Arabia will close the gap, with individual spend increasing from $168 in 2015 to $273 in 2020 (Euromonitor International).

TOTAL MENA REGIONAL COVERAGE The Group is physically present in the MENA region through its marketing network, which includes showrooms, training centers, stores and offices aptly supported by multilingual professionally trained staff. Nazih Group’s customized and integrated business and communication network provides total quality to its customers.

The Group’s product repertoire includes a vast range of professional beauty products and equipments to salons, beauty parlours, spas and fitness centres. The range includes haircare, skincare, bodycare, makeup, perfumes, salon accessories, tools and implements, personal beauty products and equipment, pharmaceutical beauty products, beauty parlour equipment and systems, spa furniture The Group has its state of art training institute at its head office, which provides services that include technical training to technicians in application of products and use of equipments and tools. Nazih beauty training institute is manned by internationally trained professional educators and trainers, and they impart latest technical skills and innovative customer management techniques to its customers to ensure business success.

Further information provided by Euromonitor International predicts that the share of premium beauty products in Saudi Arabia would grow from 54 per cent in 2015 of the market to 60 per cent in 2020, with the UAE’s premium market share increasing from 48 per cent to 50 per cent in the same period.

THE CUSTOMERS

Nazih Group serve its products and services to professional salons and beauty parlours, hypermarkets, supermarkets, large groceries, retail chain stores and pharmacies. The Group has its own chain of retail beauty stores and kiosks, located in all the major malls of the MENA region.

Fragrances and perfumes, with sales of $5.8 billion are the region’s best-selling product types in 2015, followed by hair care ($4.2 billion) and skin care ($3.5 billion), according to Euromonitor’s survey.

CHANNELS OF COMMUNICATION & RESEARCH

The Group has its presence in the social networking groups such as Facebook, Twitter, Youtube and Instagram. Nazih Group’s market research wing is instrumental in supporting manufacturers with information about the changing customer buying behaviour and trends in the market.

NAZIH GROUP RELIABLE &

TRUSTWORTHY MARKETER

to customers and manufacturers.

It’s approach to customers and manufacturers is based on a simple theme the offer of total and one point solution customers and manufacturers.

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PARTNER RESEARCH

ARTEM GIORGIO VEZZOSI s.r.l.

Via Contarella, 17 - I-42019 Scandiano (RE) tel. +39-0522-856185 - fax +39-0522-983197 BABYLISS PRO 1737 Route de Saint Bernard F-06227 - B.P. 213 - Vallauris Cedex tel.: +33 (0) 493-643333 - fax +33 (0) 493-648508 info@babylisspro.com BAREX ITALIANA s.n.c.

Via Grazia, 11 I-40069 Zola Predosa (BO) tel. +39-051-751554 - fax +39-051-752757 Contact: Mr. C. Bajesi BBCOS s.r.l.

Via del Lavoro, 37 - Loc.Cappellazzo - I-12060 Cherasco (CN) tel. +39/0172-495277 - fax +39/0172-499566 www.bbcos.it - info@bbcos.it BEAUTY SERVICE Via Romolo Gessi, 14 I-25135 Fraz. S. Eufemia Brescia tel. +39-030-3363045 - fax +39-030-3363812 Contact: Mr. Giannantonio Negretti BECKER-MANICURE e.K. D-42655 Solingen - Friedrich-Wilhelm-str. 18-22 tel. +49/212-223340 - fax + 49:0212-2233421 info@becker-manicure.de - www.becker-manicure.de Bonvini s.r.l.

S.P. Arceviese N. 225 - I-60019 Senigallia (AN) tel. +39-071-66442 - fax +39-071-7960000 info@bonvini.biz - www.bonvini.biz Bottega di Lungavita s.r.l.

Via A. Verga, 13 - I-24127 Bergamo www.bottegadilungavita.it - info@bottegadilungavita.it Brelil s.p.a.

V.le Europa, 10 - I-26855 Lodi Vecchio Lodi Tel. +39/0371-4611 - fax +39/0371-460331 www.brelil.com - e-mail: brelil@brelil.com BRUNO SCARAVAGGI s.p.a.

Via Rosario, 56 - I-26100 Cremona tel. +39-0372-460200 - fax +39-0372-28707 e-mail: scaravaggi@scaravaggi com Contact: Mr. B. Scaravaggi CA-MI s.r.l.

Via Ugo La Malfa 13 - I-43010 Pilastro (PR) - Italy tel. +39 0521 637133 - 631138 fax +39 0521 639041 export@ca-mi.it - www.ca-mi.eu CERIOTTI s.r.l.

Via Moscova 21 - I-20017 Rho (Mi) tel. +39-02-93561413 - fax +39-02-93561646 e.mail: info@ceriotti.it - www.ceriotti.it CINDERELLAHAIR Inc. 12304 McCann Drive Santa de Springs, CA 90670 - USA tel. +1/562-903-1063 - fax +1/562-903-1064 Colordesign s.r.l.

Via Silvio Pellico, 10 - I-25086 Rezzato (BS) tel +39-030-2190568 - fax +39-030-2198771 info@colordesign.bs.it - www.colordesign.bs.it Contact: Mr. G. Mogni - Ms. S. Mogni CONAIR PRO 1 Cummings Point Road - USA - Stamford CT 06904 tel. 1-203-3519000 - fax 1-203-3519180 CONFALONIERI MATITE s.r.l.

Via al Piano (Zona Industriale) I-23020 Gordona (SO) tel. +39-0343-42011 - fax +39-0343-42000 Contact: Daniela Battistessa Cosm.o S.r.L. Via Braguti - I-25020 Pralboino (BS) tel. 030/9176360 - fax 030/9547229 commerciale@cosmohairproduct.it Contact: Ferdinando Odorici CUCCIO NATURALé tel. 661-257-7827 - fax 667-257-5856 www.cuccio.com - starnail@starnail.com CUMBO s.r.l.

Via Michelangelo Buonarroti, 10 I-20090 Cesano Boscone (Milano) tel. +39-02-4501581 - fax +39-02-4582623 Contact: Mr. R. Cumbo CTL S.p.A Via Trento, 69 - I-20021 Ospiate di Bollate (MI) tel. +39-02-3834321 - fax +39-02-38343231 info@ctlspa.it - www.ctlspa.it da galeno officine cosmetiche s.r.l.

Via Boscofangone, zona industriale ASI, I-80035 Nola tel. +39-081-8210296 - fax +39-081-19735752 giovanni.festa@dagaleno.com Contact: G. Festa D.D.A. s.r.l. - Demeral Via Divisione Acqui, 52 - I-36100 Vicenza tel. +39 0444 349001 ddaestero@demeral.com Dima Cosmetics s.r.l.

Via Annibali 31/L - I-62100 Macerata (MC) tel. +39-0733 280228 - fax +39-0733 285843 www.jeanpaulmyne.com DZD COLOR CHART MANUFACTURING Co, Ltd Unit 2406, South Tower, World Trade Center No. 371-375, Huanshi Dong Road Guangzhou, Guangdong, China Zip Code 510095 Fax +86-20-8760-3991 tel. +86-20-8760-3992 - f+86-20-8760-1568 www.chinadzd.com - dzdh@chinadzd.com

EGOWORLD Via Ferrari, 9 - I-46014 Castellucchio (MN) tel. +39-0376-437047 - fax +39-0376-1872026 www.egoworld.it - info@egoworld.it Contact: Mr. A. Zanotti ELCHIM s.p.a.

Via Tito Livio, 3 - I-20137 Milano tel. +39-02-5511144 - fax +39-02-55185141 www.elchim.it - export@elchim.it Contact: Dr. Sergio Bove ELGON PIDIELLE s.r.l.

Via Bergamina, 7 - I-20014 Nerviano (MI) tel. +39-0331-580166 www.elgoncosmetic.it - elgon@elgoncosmetic.it Contact: Mr. Andrea Laudando EMSIBETH s.p.a.

Via Giovanni Murari Brà, 35/G I-37136 Verona tel. +39/045-503044 - fax + 39/045-502773 ESI s.p.a. - Aloedermal Via delle Industrie 1 - I- 17012 Albissola Marina (Savona) tel. +39-019-486923/25 - fax +39-019-486923 e-mail: export@esitalia.it www.esitalia.com - www.aloedermal.com ETI s.p.a.

Via della Scienza, 49 - I-25039 Travagliato (BS) tel. +39-030-6863964 - fax +39-030-6863944 www.eti-italy.com - info@eti-italy.com Contact: Ms. Sara Civitelli Faby Line s.r.l.

I-13100 Vercelli - Via Meucci Int. Chatillon tel. +39-0161-215333 - fax +39-0161-250523 FARMAGAN s.p.a.

Via Fosso del Canneto 34 Galazzano 47891 - Rep. di San Marino tel. +378-0549/905852 www.farmagan.com - info@farmagan.com FARMEN INTERNATIONAL COSMETICS DISTRIBUTION Via Leinin, 150 - I-10036 Settimo T.se (TO) tel. +39-011-8023411 (sel. pass.) - fax +39-011-8023447 Contact: Mr. G. Manzetti - Mr. G. Bassignana info@farmenspa.com Figaro - TCHEON FUNG SING Str. Del Cascinotto n. 250 - I-10156 Torino tel. +39 011 2731949 www.tfssoap.com FORFEX PRO Münsterstrasse, 100 - D-40476 Düsseldorf - Germany tel. 49 (0) 211-97036-0 - fax 49 (0) 211-97036-49 GAMOX Via A. Toscanini, 86 - I-46043 Castiglione Delle Stiviere (MA) tel. +39-0376-636954 - fax +39-0376-940847 Contact: L. Gatti GA.MA® Italy s.r.l.

Via Sant’Alberto, 1714 - I-40018 San Pietro in Casale (BO) tel: +39-051-6668811 - fax: +39-051-6668822 info@gama.eu - Contact: Mr. L. Facchini GAMMA PIÙ s.r.l.

Via Caduti del Lavoro, 22 - I-25046 Cazzago S. Martino (BS) tel. +39-030-7751011 www.gammapiu.it - info@gammapiu.it Contact: W. Sartori GIAMBERTONE s.r.l.

Via E. Fermi, 126 - I-00146 Roma tel. +39/06-5591909 - fax +39-06-5590890 daniele.introna@giambertone.it - www.giambertone.it GI-PICCO’S COSMETICS V.le dell’Industria, 43 - I-20037 Paderno Dugnano (MI) tel. +39-02-9106131 - fax +39-02-99041361 Contact: Mr. S. Inguaggiato GM KOSMETIK s.r.l.

Sede Operativa: Via Romolo Gessi, 18 - I-25135 Brescia tel. +39-030-3363011 - fax +39-030-3362602 www.gmkosmetik.com - info@gmkosmetik.com GREEN LIGHT GROUP Via Romolo Gessi, 14/16/18 - I-25135 Brescia tel. +39-030-3363045 - fax +39-030-3363812 www.greenlight.it - info@greenlight.it G.V.F. s.p.a. IteLy Hair Fashion Via Falcone, 8 - I-20080 Vernate (MI) tel. +39-02-90093743 - fax +39-02-90093740 Contact: Mr. I. Fusaro HELEN SEWARD HAIR PRODUCTS Via De Gasperi, 8/A I-20020 Lainate (MI) tel. +39-02-93570057 - fax +39-02-93571418 www.helenseward.it - helen.seward@helenseward.it Contact: G. Arteritano Hipsteria Via Alfredo Faggi, 62 I-61122 Pesaro (PU) tel. / fax +39-0721/454030 info@hipsteriaitalia.it - www.hipsteriaitalia.it HSA s.p.a.

Via Ugo Foscolo, 27 I-21050 Bisuschio (VA) tel. +39-0332-474654 - fax +39-0332-850307 hsa@hsacosmetics.com - www.hsacosmetics.com Contact: Mr. Stefano Zanzi INDUPLAST s.p.a.

Via Europa, 34 I-24060 Bolgare (BG) tel. +39-0358-354011 - fax +39-0358-354120 www.induplast.it - info@induplast.it

Industrie Pagoda s.r.l.

Via Spallanzani 24/26 I-24061 Albano Sant’Alessandro (Bg) tel. 035 501116 - fax 035 500894 www.industriepagoda.it - info@industriepagoda.it Contact: Vittoria Condemi In Italy Haircolor s.r.l.

Via Gianni Agnelli, 5 - I-25086 Rezzato Bs tel +39-030-2793574 - fax +39-030-2793442 info@initalyhaircolor.it - info@initalyhaircolor.com www.initalyhaircolor.com Contact: Mr. G. Mogni - Ms. S. Mogni INTERNATIONAL HAIR KULTURE s.r.l.

Sede Operativa: Via Romolo Gessi, 16 - I-25135 Brescia tel. +39-030-2352011 - fax +39-030-3363959 info@internationalhairkulture.com www. internationalhairkulture.com ITALCAPSULA G. Rotta s.r.l.

Via Mestre, 9 - I-20063 Cernusco Sul Naviglio (MI) tel. +39-02-92101788 - fax +39-02-92102671 Contact: Mr. M. Ghiandoni ITALIAN GROUP s.r.l.

Via Aldo Moro, 13 - I-25124 Brescia tel. +39-030-3762669 - fax +39-030-3361077 info@italiangroup.it - www.italiangroup.it JAGUAR Stahlwarenfabrik GmbH & Co. Kg Ketzberger Str. 22 - D-42653 Solingen tel. +49-212-25207/0 - fax +49-212-2520777 Kaaral s.r.l.

Zona Industriale - C.da Piana Sant’Angelo I-66050 San Salvo (CH) tel. 0039 0873 343127 - fax 0039 0873 548151 www.kaaral.com - info@kaaral.com KLÉRAL SYSTEM s.r.l.

Via Lurisia, 6 - I-10024 Moncalieri (TO) tel. +39-011-6479020 - fax +39-011-642193 www.kleral.com - info@kleral.com Contact: L. Marianella LADY BURD Manhattan office - 130 West 42nd Street, Suite 801 New York, NY-10036, USA 1.212.679.4941 - 1.800.533.0749 (TOLL FREE) 1.212.679.6415 (FAX) LANDOLL MILANO s.r.l.

Via Soncino 15 - I-26010 Ricengo (CR) tel. +39/0373-267757 - fax +39/0373/267973 e-mail: info@landoll.it - www.landoll.it Contact: Mr. Fabrizio Luca Ascoli Little Butterfly Organic Ltd. 22 Priory Mansions, 90 Drayton Garden SW10 9RG London – UK tel. + 44/203-1513772 - fax + 44/2031513732 info@littlebutterflyorganic.com - www.littlebutterfly.com Contact: Mrs. Gudrun Wurm LOVEINC. International-BIG PROFESSIONAL Via Malta, 12 - I-25124 Brescia tel. +39/334.345.911.7 e-mail: St.loveinc.it - Skype: loveincstevn MAESTRI ELVARES & FIGLI s.n.c.

Via Terenzin, 13 - I-42100 Reggio Emilia tel. +39-0522-553482 - fax +39-0522 553474 www.3me.it - info@3me.it - Contac: Mr. Maestri MEDITERRANEA – FRATELLI CARLI S.p.A. Via Paressi, 11 - I-18100 Imperia tel. +39-0183-7080 www.mediterranea.net - Contact: L. Carli MEHAZ WORLDWIDE Spilo Mehaz Worldwide - USA tel. +1-213-687 8600 - fax +1-213-620 1295 M & M International, Inc. 125 N. Congress Ave., Ste 17 Delray Beach, FL-33445 - USA www.braziliankeratin.com Mirato s.p.a.

Strada Provinciale Est Sesia I-28064 Landiona (NO) tel. +39-0321-827711 - fax +39-0321-828273 www.mirato.it MiTi s.p.a.

Via Thiene, 104 - I-36013 Piovene Rocchette (VI) tel. +39 0445581582 - fax +39 0445588320 www.mitigd.com MYOSOTIS s.r.l.

Via XX Settembre 9 - I-37129 Verona (VR) tel. +39-045-502798 - fax +39-045-8207770 Contact: Mr. M. Mattiello www.orising.com

OYSTER COSMETICS s.p.a.

Via Barzizza, 37/A - I-46043 Castiglione delle Stiviere (MN) tel. +39-9376 636290 - fax +39-0376 631911 www.oystercosmetics.it alessandro.gnaccarini@oystercosmetics.it Panzeri Diffusion s.r.l.

Via Brodolini, 30 I-21046 Malnate tel. +39-0332-426312 www.z-oneconcept.com - info@z-oneconcept.com PARLUX s.p.a.

Via Goldoni, 12 I-20090 Trezzano S/N (MI) tel. +39-02 48402600 - fax +39-02 48402606 Contact: Mr Parodi PDT Cosmetici s.r.l.

V.le Cavalieri del Lavoro I–70017 Putignano – BA tel. + 39/080-4931509 - fax + 39/080/4055581 e-mail: export@pdtcosmetici.it - web:www.pdtcosmetici.it Contact: Dott. Paolo Contri PFEILRINGWERK GmbH & Co. Kg Sudetenstraße, 5 D-42653 Solingen tel. +49-0212 5461-0 - fax +49-0212 5461-89 info@pfeilring.de - www.pfeilring.com Phil Pharma s.r.l.

Via Beata Lucia De Narni 24 - I-44121 Ferrara tel. + 39/0532-202471 filippo.merchiori@phipharma.it – segreteria@philpharma.it www.philpharma.it – www.skinup.it POOL SERVICE s.r.l.

Via Siracusa, 8 I-21050 Bolladello di Cairate (VA) tel. +39-0331 311399 - fax +39-0331 311529 PromoPharma s.p.a.

Via Biagio di Santolino, n. 156 47892 Acquaviva - Repubblica di San Marino tel. +39-0549 911030 - fax. +39-0549 956742 www.promopharma.it - e-mail: info@promopharma.it PUNTI DI VISTA s.r.l.

Via Spagnuolo, (Prov. Caivano - Aversa) s.n.c.

I-80020 Frattaminore (NA) tel. +39-081-8362039 - 081-8354556 fax +39-081-8352800 www.puntidivista.it - e-mail: puntidivista@puntidivista.it RENÉE BLANCHE I-84050 Lustra (SA) - C/da Corticelle tel. +39-0974-839286 www.reneeblanche.it REVIVRE ITALIA s.p.a.

Via Vallina Orticella, 34 I-31030 Borso del Grappa (TV) www.revivre.com Robanda International, Inc San Diego, California, CA 92110 tel. +1-619-276.7660 - fax +1-619-276.7661 Shawn@robanda.com Shenzhen Shenchuang Electrical Appliance Co., Ltd. NITION (Marketing&Sales) Office Add: Room 1412, West tower of Costal city, Haidesan Rd., Nanshan, Shenzhen, 518054 China YSC (Factory) Factory Add: Building 15, Shaer Industrial Park, Ditang Rd, Shajing, Baoan, Shenzhen, 518104 China tel: 86-755-29899201 - mobile: 86-13828885169 - fax: 86-755-29899219 www.nition.hk - sales2@nition.hk Solis Ag Solis Hous - Europastrasse 11 CH-8152 Glattbrugg tel. +41/44-8746464 - fax +41/44-8746480 info@solis.ch - www.solis.ch - Contact: Mr. Thomas Nauer SPAZZOLIFICIO PIAVE s.p.a.

Via Palladio, 5 I-35019 Onara di Tombolo (PD) tel. +39-049-5993122 - fax +39/049-5993528 info@piave.com - www.piave.com Contact: F. Gobbo TAMARA ROSE 30-32 Garner Place, Inglebun NSW 2565 Australia tel. +61/407267267 www.tamararose.com.au - www.amrhair.com.au TECNO ELETTRA s.r.l.

Via Puglie, 10/12 - I-60030 Monsano (AN) tel. +39-0731-60 54 35 - fax +39-0731-60 54 36

NAK 14 Smallwood Place, Murrarie 4172 Australia tel. + 617/38999133 info@nakkair.com.au

Vagheggi s.p.a.

Via F. Pigafetta 6 I-36024 Nanto (VI) tel. +39/0444-639600 – fax +39/0444-639656 export@vagheggi.com – www-vagheggi.com

Neva Ltd. Miramarska 23 - 10 000 Zagreb, Croatia tel: +385 1 24 13 900 grupa@atlanticgrupa.com, nevaprivatelabel@atlanticgrupa. com www.atlanticgrupa.com

VIRGILIO VALOBRA di G. Valobra Via G. Carducci, 5/7 - I-16121 Genova tel. +39-010-581171 - fax +39-010-5702191 Contact: Mr. G. Valobra

NIKA - IBECOSMETICA s.r.l.

Via Ponte a Piglieri, 8 Int 11 - I-56122 Pisa tel. +39-050-24461 - fax +39-050-24461 info@ibecosmetica.com - info@nika.it www.ibecosmetica.com - www.nika.it ONETECH s.r.l.

Via del Fiori, 10/c - I-35018 San Martino di Lupari (PD) tel. +39-049.9988800 - fax +39-049.9988859

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VISION COSMETIC s.r.l.

Via dell’Impresa, 21 - I-46043 Castiglione delle Stiviere (MN) tel. +39/0376-671638 - fax +39/0376-949847 info@visioncosmetic.it WALAND s.r.l.

Via S. Rita da Cascia, 65/67 - I-20143 Milano tel. +39-02 36512179 - Fax +39-02 36512180 www.waland.org - export@waland.org

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