export.magazine@mteedizioni.it
THE INTERNET GUIDE TO THE BEAUTY INDUSTRY WORLDWIDE
exportmagazine.net
I N T E R N E T
N. 5 / 2020 - mte Edizioni s.r.l. - Via R. Gessi 28 - 20146 Milano - Tariffa R.O.C.: Poste Italiane s.p.a. Spedizione in abbonamento Postale - D.L. 353/2003 (conv. in L. 27/02/2004 n. 46) art. 1, comma 1, DCB - Modena - € 7 In caso di mancato recapito inviare al CPO MODENA per la restituzione previo pagamento resi
The most powerful
2650 W
ARMANDO TESTA
THE NATURE OF BEAUTY Beyond the surface, beyond the horizon. There where the view fades into the distance and nature regenerates itself, a new kind of beauty is created. Real, natural. Living, emotional. A beauty that cures. A beauty that is pure. Your Beauty. Epurรก beauty.
Discover more on www.vitalitys.it #bellezzaviva
SOMMARIO
N. 5 - Anno XXXX september 2020 settembre 2020 REDAZIONE: VIA R. GESSI, 28 - 20146 MILANO TEL. 02 / 48.95.23.05 FAX 02 / 41.23.405 export.magazine@mteedizioni.it www.exportmagazine.net Autorizzazione del Tribunale di Milano n. 85 del 16 / 02 / 1991
Collaboratori: Annalisa Aita, Judy Bloom, Francesca Bonelli, Valérie Kaminov, Rebecca Lazzari, Gianni Pierbon, Joan Rundo, Simona Verga
Sped. in abbonamento postale D.L. 353 / 2003 (conv. in L. 27 / 02 / 2004 n. 46) art. 1, comma 1, DCB - Modena Abbonamento annuale Italia € 50 (5 numeri) versamento su c.c.p. n° 21104203 intestato alla MTE Edizioni Via R. Gessi, 28 - Milano
46-47
Alterego
25
B/Open
36
Beauty Asia
45
Beauty Eurasia
60
Beauty Istanbul
43
On the cover: Tecnoelettra, The Superior, the most powerful hairdryer
13
Cosmoprof India
6
CTL
Toiletries, Cosmetics and Perfumes
Packaging and Raw Materials
62-63
Echosline
35
Elgon
14-15
Fanola
Products and Appliances for Estheticians 42 / 50
IV-64-III
Eslablondexx
1 / 41
9
Cosmoprof CBE Asean
Cotril
CONTENTS
33 48/50
Cosmoprof Bologna Worldwide
52-53 30-31
Hair Co
20-21
Helen Seward
10-11
HSA
55
Inebrya
28-29
ING
18-19
51 / 56
Foreign subscription $ 55 (5 issues) + air mail fare (if requested). Editrice: MTE Edizioni s.r.l. Via R. Gessi, 28 - Milano
Cosmobeauté
Correspondent for France: Catherine du Villard P.R. & Promotion: +39 / 02 4239443
Aestetica Napoli
Beautyworld MIddle East
Direttore responsabile: Giuseppe Tirabasso Direttore editoriale: Claudia Stagno
ADVERTISERS’ INDEX
Products and Appliances for Hairdressers 57 / 64
Stampa: Formagrafica - Faenza Group, Carpi (MO) Grafica: Roberto Cimarosa per MTE Edizioni - Milano Materiale fotografico e redazionale di proprietà della rivista Export Magazine, tutti i diritti riservati.
Maxima
37
Parlux
59
Pettenon
27
Pool Service
16-17
Salon International
40-41
Sana
38
Sensus
39
Tecnoelettra
Cover-3
The Kirschner Group
5
Vitality’s
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II-1-7
interview
HAIRDRYERS WITH INNOVATION AND QUALITY: THE CONSTANTS OF TECNOELETTRA Interview with Gilberto Fava, CEO, Tecnoelettra
limiting resources, energy, the reduction of waste as much as possible in every phase of the production process.
EXPORT MAGAZINE: Tecnoelettra is a company that is very attentive to the environment. How is this attention shown through your articles? GILBERTO FAVA: In the field of hairdryers, as in any other technological sector, innovation is at the basis of progress. For our type of product, progress is developed along three lines: weight, power and design. We cannot speak of progress if we do not obtain the maximum if each of these three factors. These objectives always underlie any activity in the R & D sector of our company. Tecnoelettra continues its innovation at the service of the hairdresser always with the maximum respect for the environment, presenting at Cosmoprof 2020 a new product with a patented accessory with the capacity of increasing performances without minimally impacting the energy consumption. Therefore, low consumption, maximum performance and therefore an economic saving for the hairdresser. We are proud of having created a hairdryer that is the ally both of the hairdresser and of the environment. Therefore, a reduction of the consumption of time working and of energy without any impact at all on the performances, with a consequent and obvious economic saving by the final user. Tecnoelettra has always been committed to respecting the environment, doing its best by investing in research into evolved technologies and advanced solutions aimed at saving and
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EM: Does your specialization in creating professional hairdryers allow you to offer products that are really innovative? GF: We like to repeat, because in our company the tangible result is the wide range of solutions that we offer, made up of increasingly innovative products both from the point of view of components and style. Each product perfectly reflects our philosophy oriented to innovation, beauty care and the love for our work which has lasted for over 30 years. The demand and need for quality of the product that is necessary and suitable for an increasingly competitive market are growing all the time and it is for this reason that our production system is continually updated. At Tecnoelettra, innovation is not limited to the technical and production field, but exists in every sector of the company,
obviously with particular attention for the sector of prototypes and testing. For us, sensitivity and attention to innovation are the key of competitiveness. EM: Which new products will you be presenting at the next Cosmoprof in Bologna? GF: We will be presenting a hairdryer for the professional segment with a patented accessory that allows obtaining a product with performances that definitely give improvements in terms of economic and time saving, while keeping the consumption of energy unchanged. The innovation of this product consists precisely of the ability to increase performances without minimally impacting on the consumption of energy. Therefore, low consumption, maximum performance and therefore economic saving for the hairdresser. We are proud of having created a hairdryer that is an ally for the hairdresser and for the environment.
We asked Daniele Focante, HEAD OF SALES, Tecnoelettra, of the trend on export markets EM: How important is your presence on foreign markets and what are the aspects that are particularly appreciated? Daniele Focante: I would say fundamental. The strong connotation of Italianness linked to the country of origin and the drive of innovation by the new management have led and are leading Tecnoelettra towards a process of globalization, increasingly spreading our brand internationally. The aspects that make our product appreciated are the reliability and safety of what we create and make. These characteristics are translated into a very long life cycle of the product and putting on to the market only and exclusively products which have obtained all the certifications necessary to be considered reliable and safe. Tecnoelettra is a company that has lasted more than 30 years.
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PARTNERSHIP AGREEMENT BETWEEN VITALITY’S and PAUL GEHRING Paul Gehring will be the Creative Designer for Vitality’s over the next few years
2020 started with a collaboration for the Spring Summer collection, which met the favour of all the clients in the over
80 countries where Vitality’s operates and had its natural evolution in a partnership with Paul Gehring alongside Vitality’s over the next few years. Paul Gehring will hold the role of Creative Designer for Vitality’s, creating the collections and training all the company stylists who will take his creations to every corner of the world. Paul, who has a strong personality with a vision of the future that leaves you speechless, and Vitality’s were immediately in agreement. There was a feeling that did not need words, working with him is easy because he is a humble and extremely competent person.
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Paul and Encarna Pachon, his wife, make up the Team and immediately entered into symbiosis with the DNA of Vitality’s, with whom they share the same values: they are both at the service of hairstylists, the company Vitality’s with its continuous quest for the performance of its products, Paul and Encarna through the continuous evolution and research on the training side. They are two essential components to decree the success that every hairstylist aims for. Together with Paul Gehring, Vitality’s confirms its role as ideal partner for those hairstylists who want to write the future of hairdressing.
THE VEGAN* COLOUR HIGH NATURAL INDEX Equisetum
Marshmallow
Thyme
Green tea
Aloe
THE VEGAN HAIR DYE WITH A HIGH NATURAL INDEX Our commitment to respecting the planet and the beauty of women
Diamond Skin Protection
Shine Complex
Sweet protection
Ammonia free
With PTD
*Contains no animal-derived ingredients
vitalitys.it
Organic extracts
We love pets
2020 COSMOPROF INDIA MUMBAI
29 – 31 OCTOBER 29 – 31 OCTOBER
2020 Sales Office Asia Pacific COSMOPROF INDIA Informa Markets India Pvt. Ltd Mumbai, India MUMBAI P +91 22 6172 7510
HALLS 2 & 3, BOMBAY EXHIBITION CENTRE (BEC) GOREGAON, MUMBAI HALLS 2 & 3, Organised by Marketing and Promotion BOMBAY BolognaFiere Cosmoprof S.p.a. EXHIBITION Milan, Italy P +39 02 796 420CENTRE (BEC) F +39 02 795 036 info@cosmoprof.it GOREGAON, MUMBAI
cosmoprofindia.com
F +91 22 6172 7273 cosmoprof-india@informa.com
Sales Office Europe, Africa, Middle East, The Americas BolognaFiere Cosmoprof S.p.a. Milan, Italy P +39 02 796 420 / F +39 02 795 036 international@cosmoprof.it
A new world for beauty Bologna, Hong Kong, Las Vegas, Mumbai, Bangkok
Sales Office Asia Pacific Informa Markets India Pvt. Ltd Mumbai, India P +91 22 6172 7510
Marketing and Promotion Sales Office Europe, Africa, BolognaFiere Cosmoprof S.p.a. Middle East, The Americas 8 www.exportmagazine.net Milan, Italy BolognaFiere Cosmoprof S.p.a. P +39 02 796 420 Milan, Italy
A new world for beauty Bologna, Hong Kong, Las Vegas, Mumbai, Bangkok
Organised by
NEW DATES! NEW DATES!
THE MOST IMPORTANT BEAUTY TRADE SHOW IN THE WORLD, DEDICATED TO ALL SECTORS OF THE BEAUTY INDUSTRY COSMOPROF.COM BOLOGNA, ITALY FAIR DISTRICT 11 – 14 MARCH 2021
12 – 15 MARCH 2021
ORGANIZED BY BolognaFiere Cosmoprof S.p.a. Milan, Italy P +39 02 796 420 F +39 02 795 036 info@cosmoprof.it
COMPANY OF
IN PARTNERSHIP WITH
A NEW WORLD FOR BEAUTY BOLOGNA, HONG KONG, LAS VEGAS, MUMBAI, BANGKOK 9 www.exportmagazine.net
WITH THE SUPPORT OF
COLOR AND TREATMENT FOR SIMPLY PERFECT HAIR 10 www.exportmagazine.net
THE BEAUTY OF COLOR IS REFLECTED IN HEALTHY HAIR
BBColor Fusion is the new cosmetic coloring which colors hair perfectly while nourishing and restructuring it deep down. Thanks to BBColor Fusion the coloring service is combined with a genuine hair restructuring treatment for a complete service aimed at total hair beauty care. 58 bright and intense shades to create any color you like whilst respecting the hair fibre, for simply perfect hair all round. BBColor Fusion is perfect for creating a delicate, but highperformance color. It covers grey hair completely, guarantees maximum, long-lasting effect, enhances the brightness of the color and keeps hair nourished and naturally soft after every coloring treatment.
THE RESULT IS NATURAL, BRIGHT, BOUNCY HAIR. www.helenseward.it 11 www.exportmagazine.net
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POWER-TIME COLOR ACCELERATOR FOR A MORE POWERFUL COLORING SERVICE POWER-TIME COLOR ACCELERATOR: DUAL USE
Helen Seaward presents POWER-TIME, the innovative color accelerator Oil dedicated to permanent, semi- permanent and demi-permanent technical hair coloring services, encouraging superior coverage of resistant and grey hair and enhanced reflection. Thanks to its rich technological base, POWER-TIME Color Accelerator efficiently and rapidly conveys the coloring molecules in the cortex of the hair, protecting them against premature oxidation and encouraging the development of full, intense and long-lasting color in the hair fibre.
Discover the video.
The innovative product offers a double performance based on the application method. 1. STANDARD APPLICATION WITHOUT HEAT SOURCE Once added to the coloring cream and mixed with the developer, the accelerator enhances the fullness of the cosmetic color, ensuring a perfect result every time, even on grey and very resistant hair. 2. APPLICATION WITH HEAT SOURCE POWER-TIME offers the possibility to reduce processing time, helpful to professionals, who on their busiest days in the salon are often limited by the strict timing of coloring services, but also clients who want a coloring service but are on a tight schedule. Once added to the coloring cream and mixed with the developer, and with the aid of a dry heat source, it allows a 50% reduction in the processing time for permanent, semi-permanent and demi-permanent hair coloring services, without damaging the hair fibre or compromising its structure. POWER-TIME can be used with any brand of hair color.
Follow us: www.helenseward.it
Helen Seward Milano
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PLUS
The innovative complex encourages the penetration and deposition of pigments inside the hair fibre thanks to the combined action of: • PHOSPHORIC ESTERS: enhance the deposition of the coloring molecules in the cortex of the hair, protecting them against premature oxidation. • OLEIC ACID: binds to the coloring molecules with high affinity, encouraging their penetration inside the hair fibre, regulating and optimising the development times of the cosmetic color. • MONOETHANOLAMINE: works in synergy with the phosphoric esters and oleic acid, facilitating the best technical results of the coloring service.
A precious vegetable oil with nutritive and protective properties.
Acts as an antioxidant and helps prevent the premature oxidation of the coloring molecules, ensuring gradual oxidation during the dyeing process.
helenseward_official
2020 COSMOPROF CBE ASEAN BANGKOK A new world for beauty Bologna, Hong Kong, Las Vegas, Mumbai, Bangkok cosmoprofcbeasean.com
Organised by
14 – 16 DECEMBER Sales Office Asia Pacific Informa Markets, Hong Kong P +852 2827 6211 F +852 2827 7831 ccasales-hk@informa.com
IMPACT EXHIBITION AND CONVENTION CENTER
THE GATEWAY TO SOUTH EAST ASIA'S BEAUTY MARKETS
NEW DATES!
Sales Office Thailand, Asean Informa Markets, Thailand P +662 036 0500 ext 222 F +662 036 0588 / +662 036 0599 ccasales-th@informa.com
Sales Office Europe, Africa, Middle East, The Americas BolognaFiere Cosmoprof S.p.a. Milan, Italy P +39 02 796 420 F +39 02 795 036 international@cosmoprof.it
Marketing and Promotion BolognaFiere Cosmoprof S.p.a. Milan, Italy P +39 02 796 420 F +39 02 795 036 info@cosmoprof.it
Endorsed by
Officially supported by
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Hair by Marco Girotti | Photography by Andrew O’Toole | Products by ElgonŽ
gener ing uniqueness
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I|BLONDE
Welcome to a new era of blonde by Elgon. I|Blonde, a range of next-generation bleaching products, with upgraded formulas and ingredients. For Insta-worthy blondes!
SUPER 9
Extra-powerful bleach. Boosted lightening actives. Lifts up to 9 levels on natural hair. Time-Speed effect: up to 5 levels in 30 minutes.
FREEHAND Ultra-compact clay bleaching powder. Maximum creativity for all free-hand techniques. Lifts up to 7 tones.
Create ultra-light, platinum blondes or more natural, dynamic looks, whilst respecting the hair thanks to the exclusive AC Oil Complex and algae extracts with protective and restorative action. Discover the I|Blonde techniques with ElgĐž Educ iĐž and offer new services for beautiful, perfect blondes in your salon.
@elgonofficial www.elgoncosmetic.com 15 www.exportmagazine.net
MADE IN ITALY
events
CBE 2020 200,000 sq. mt. with implemented safety measures
10 Trends Gathered at the 2020 CBE On July 11, the 25th China Beauty Expo and Supply World came to a successful end at the Shanghai New International Expo Centre. Featuring 15 large halls, 10 theme halls, and dozens of brand VIP halls, the expo covered a total exhibition area of 220,000 square meters, the three-day expo total brought together over 3,000 exhibitors across the beauty industry, as well as buyers and professional R&D technicians, commencing the recovery of the beauty industry in 2020. In order to attract more collaboration and trading, the CBE team also launched its online version of the expo dubbed CBE Virtual Expo. During the expo, the total number of online visitors skyrocketed. By 5:00 p.m. on July 11, the figure reached more than 290,000 people. The success of both online and offline expos is a reaffirmation of CBE’s dominance and indisputable power in the industry. As the bellwether of the beauty industry, each edition of CBE gathers the latest technologies and products from leading companies and brands. This year also saw a remarkable showcase of new concepts, ideas and technologies. Here are the trends gathered from the show.
Trend 1 Growing consumer interest in technology is driving further development in the cosmetics sector According to China’s Meiyi Science and Technology White Paper released on July 8 at the 2020 International Cosmetics Technology Conference hosted by CBE and Supply World, a growing number of Chinese consumer groups have keen interest in technology, who are more rational and pays more attention to products per se, which in turn is driving the need for technological innovation to bring the cosmetics sector to a new height.
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From the design of its pavilion to the products showcased, all evidence are pointing to PROYA’s determination to develop its brand by exploring high-tech solutions and pursuing the ultimate aesthetics. It’s foreseeable that technologies will be what Chinese brands should focus on for future growth.
Trend 2 Content marketing continues to attract attention and expects to fuel the industrial growth Currently, content marketing is indisputably the best form of marketing for brands to communicate with consumers.
events
At CBE 2020, different brands adopted different forms of content marketing to increase their brand visibility, including recommendations by KOLs, crossovers with famous IPs, content planning and topic discussions.
Trend 3 Anti-aging and sensitive skin repair products are gaining popularity, consumers show more interest in skincare products with efficacy In terms of skin care, anti-aging and sensitive skin repair products are the most eye-catching items showcased at CBE 2020. Herborist Derma, a subbrand of Shanghai Jahwa, presented three freeze-dried ampoule products, one of which was 77 Polypeptide Firming Freeze-Dried Powder made from three anti-aging ingredients including polypeptide, ginseng extract and retinol using the freeze-drying technology to deliver benefits such as firming, filling and fine line correcting. The growing popularity of anti-aging and repair solutions were also manifest in the latest technologies showcased by upstream businesses.
Trend 5 International giants expand their presence to all beauty sectors, while niche brands join forces to be more successful Over the years, international brands have been one of the major highlights of CBE. Hall N5, E8 Japanese and Korean Brands, Hall E2 International Pavilions and Imported Products, Hall E3 International Brands and Hall E7 International Brands, brought together large numbers of quality products, attracted vast numbers of visitors and buyers. From these brands, it’s clear that international giants, in response to the current market environment, are more focused than ever to show its presence in this market. There were also a large number of niche brands on display at CBE 2020 such as Chuan Xi, who exhibited its full fleet of brands.
Trend 4 Consumer differentiation calls for accurate targeting of user by the brands During this year’s expo, CBE teamed up with Alimama to release the 2020 Meiyi White Paper, which identifies major consumer profiles and market segments for accurate targeting. The White Paper notes that there are eight types of cosmetics consumers, each with distinctive preferences. Therefore, it’s important for brands to focus on key groups to launch relevant products. Huanya pavilion highlighted a collection of 11 unique and differentiated brands such as FACE IDEAS, AUSPERI, MOR and MOINA to better target different market segments and explore new market needs.
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Trend 6 Consumer demands changed as a result of COVID-19, which has awakened the awareness to health and safety Due to COVID-19, consumers are more concerned about health and safety than ever. As a result, cosmetics with natural and safe ingredients are preferred. HOLA, a natural skincare brand with ingredients sourced in Australia, showcased its top product lines including the Instant Soothing Repair series, which received a warm response. Pien Tze Huang, using “Beauty of Health and China Beauty” as its exhibition theme, launched a new collection of moisturizing products based on traditional Chinese medicine. What’s more, the POLYSTAR Japanese Brands Pavilion in Hall N5 also featured the theme of “Beauty and Health”, signaling efforts to add “healthy” elements to communicate a lifestyle of external beauty and internal wellbeing to Chinese consumers.
events
Trend 7 An integration of online and offline distribution channels to further unlock retail potentials New distribution channels such as social e-commerce and live streaming have been important contributors to sales growth in recent years. Therefore, CBE 2020 conducted live streaming throughout the event. By live streaming, brands were able to combine both online and offline channels to expand their customer base. An executive of Taobao Live said at the China Cosmetics Retail Conference that live streaming could help integrate products, efficacy experiences and sales in the most efficient manner. With the advent of 5G, live streams are expected to further accelerate marketing and sales efficiency. At the expo, Kafellon demonstrated the use of mini app streaming and mini app stores to empower retailing.
but the ultimate purpose of these new retail approaches is still about experience and service.
Trend 9 Skincare still a hot trend, creating further upstream businesses It is worth noting that upstream OEM/ODM companies such as Intercos, Kolmar, Nox Bellcow and 3INS are increasing investments into the skincare lines. According to Intercos, color cosmetics and skincare products used to represent around 50% of the company’s business revenue respectively. However, these days, the revenue from skincare products has accounted for 75% of the total, exceeding that of color cosmetics. Kolmar also made greater efforts to promote its skincare lines during the expo by launching 5 skincare products with different efficacies.
Trend 8 Changes in retailing technique, but ultimate objective is still about experience and service During the expo, brands and retailers introduced new or improved retail approaches based on the current market ecosystem. With different brands having different priorities, like Cogi Formula, a formula experience center focusing on professional instruments and products, and Xcheng emphasizing the creation of an omnichannel interaction retail platform,
Trend 10 Upstream businesses shift more attention to interaction with consumers by highlighting trendy and fun elements From the expo, more and more upstream businesses highlighted
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trendy and fun elements during their exhibition of products to ensure interaction with consumers. For example, COSMAX created a “brands supermarket” to showcase 20 brands that are well-developed in terms of product offerings, trademark and selling points. BAHO’s booth design was characterized by a fusion of technology and art. It used state-of-the-art technologies, 3D mapping in particular, to visually present its facial mask products and culture, as well as its development and innovation processes. Easycare, in designing its booth, focused on trendy and fun elements appealing to young consumers. For instance, it featured a themed area incorporating bathroom items into the setting of a bar with shelves of alcohol bottles and beer dispensers, which look liked with a lot of fun.
Conclusion CBE 2020 is the first super-large expo held in Shanghai during the pandemic with an exhibition area of more than 200,000 square meters. During the expo, health and safety measures were effectively implemented while boosting trades. July 11 saw the perfect conclusion of the expo. Sang Jingmin, founder and chairman of China Beauty Expo, said that CBE 2020 played a vital role in driving and leading a recovery not just for the beauty sector but for the entire economy.
“Connecting the beauty world”
From the heart of the earth and the modelling power of volcanic lava comes
INSTANT SHAPING MASK The first Alter Ego Italy mask that, with its patent technology* enriched with Clay, reduces setting, rinsing and blow-drying time, offering Long lasting styling effect.
Discover the complete Shewonder range in your trusted Alter Ego Italy salon
WWW. ALTEREGOITALY.COM
Š2020 Pettenon Cosmetics S.p. A . - All rights reserved.
*Patent pending n. PCT/IB2020/051671
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Inebrya currently has two patents pending in Italy They are part of the Blondesse line, the equivalent of blonde perfection!
Blonde hair never goes out of fashion; therefore nothing is more challenging for professional hairdressers than dealing with customers who want perfect blonde hair. “Inebrya is a rapidly growing brand that can be found in more than 60 markets worldwide. People in all of those countries choose us every day because of the safe performance offered by our products,” states Elisa Zanca, Inebrya’s Marketing Manager. “We are particularly strong on the technical front, which is why we have decided to consolidate our standing in the field in 2020 with the launch of Blondesse”. In addition to bleachings, the comprehensive selection features toners and treatments. All-round support is provided in the shape of professional equipment, training courses across the globe and a fashion collection by Carla Bergamaschi and the Inebrya Artistic Team.”
“Six bleachings, ten toners and two treatments have been included in the range in the launch phase. They will subsequently be joined by additional products,” notes Silvia Borghetto, Senior Product Manager. Miracle Gentle Lightener – Protect has two patents pending in Italy during this initial stage. It is the first product to offer top bleaching performance while leaving the structure of the hair intact.
It is ideal for people who use pre-lightening services on a regular basis. The formula is enriched with pigment-neutralizing purple micro-pigments and it can lift the hair by up to 7 levels. “Laboratory tests have proved that the innovative formula, for which the first patent application has been filed, protects hair and preserves its original structure. Meanwhile, in vivo and in vitro tests have shown that it is comfortable to apply and provides peerless protection for the structure of hair,” explains Elena M.G. Barbuzzi, the Pettenon Cosmetics S.p.A. R&D and Innovation Director. The chemical reaction caused by the blend of active ingredients maintains the osmotic balance in hair, keeping its structural protein intact. “The innovative cocktail of active ingredients does not contain anything that is not strictly necessary in order to give unparalleled performance on hair,” adds Elena M.G. Barbuzzi. “Therefore, we’ve decided to use innovative packaging, which is the second patent that is pending, to add a finishing sensory touch to Miracle Gentle Lightener – Protect.” Scented beads in a compartment under the lid with radial perforations release a pleasant fragrance when the product is being used, for a more refined sensory experience. Five more pre-lighteners have been created to go alongside this product. Ultra Fast Lightener 9 Tones is a compact blue bleaching powder for quick, high lifting. Reduct Color Powder Antibrass is a compact green bleaching powder for cleansing artificial colours and neutralizing warm hues. Ammonia Free Lightener is a compact purple ammonia-free bleaching powder.
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Cosmetic Bleaching Cream is a cosmetic blue pre-lightening cream for total and delicate lightening. Free Style Clay Lightener Balayage is a clay-based, compact bleaching powder for free-hand lightening techniques and contouring. To go with the bleaching selection, Inebrya has put together a line of 10 brand new demi-permanent toners. They come in the form of ultra-delicate colouring creams that are free from ammonia, resorcinol and PPD. For the final stage of the colouring process and maintenance in salon and at home, Inebrya can provide an intensive treatment kit with cleansing and nutrition products: Miracle Blonde Shampoo and Miracle Blonde Nectar are indispensable for long-lasting results. Free from parabens, silicones, paraffin, they are vegan and packed with natural active ingredients. The wonders of the broad Blondesse range are showcased by a fashion collection that encapsulates the Blonde Essence of Inebrya.
Company subject to management and coordination by AGF88 Holding S.r.l.
servicing beauty industry since 1946
A G R O U P C O M PA N Y O F
w w w. a g f 8 8 h o l d i n g . i t EARTH
FRIEND LY
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CREDITS - Hair Stylist: Artistic Team Inebrya - Photo: Filippo Fortis
MIRACLE GENTLE LIGHTENER PROTECT The innovative patent pending bleaching powder*. Of plant origin, it keeps the physiological conditions of hair intact achieving up to 7 levels of lightening. *Italian patent pending application No. 102019000024361 * Italian patent pending application No. 102020000000919
www.inebrya.it Š 2020 Pettenon Cosmetics S.p.A. – All rights reserved
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A NEW GENERATION OF PROTECTION Fanola, the specialist in treatments for blonde hair, launches three new products to protect blonde, bleached, grey or lightened hair: a heat-protective cream, a bi-phase leave-in anti-humidity conditioner and a perfumed spray against pollution and oxidant agents
H
r: ai
n Fa
istic art a l o
team
Fanola, the leader on the professional blonde market, extends the family of No Yellow care treatments by introducing, alongside No yellow shampoo, mask and Incredible foam, three products to protect blonde hair from external aggression such as heat, humidity and pollution. Overview of NO YELLOW CARE PROTECTION Three essential products to protect blonde, bleached, grey and lightened hair, often already fragile and damaged. Three allies against the heat, humidity and pollution.
Thermo-protective cream A cream with a violet texture to apply to the lengths and ends before, during and after the use of heating tools. The “Heat Block” technology in its formulation protects the hair from heat up to 230°, preserving its keratin structure and preventing the formation of split ends.
Shield mist A perfumed spray which wraps the hair with a delicate oriental and talc fragrance, simultaneously rejecting heavy metals thanks to the sodium gluconate in its formulation. It is an effective barrier against pollution.
2-phase potion A two-phase anti-yellow leave-in conditioner. It minimizes the yellow effect leaving hair instantly silky to the touch, vital and shiny. It detangles and moisturizes the hair fiber without weighing down the hair, coating the shaft in a protective anti-frizz and anti-humidity film.
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THIS SHOW WILL
OPEN FOR BUSINESS
The largest international trade fair for beauty products, hair, fragrances and wellbeing in the Middle East
23 – 25 November, 2020 Dubai, United Arab Emirates
Secure your space now!
Tel: +971 4 389 45 00 beautyworld@uae.messefrankfurt.com www.beautyworldME.com
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MORE THAN YESTERDAY, LESS THAN TOMORROW Echosline is breaking new ground with the new Maqui 3 line
There is a fascinating story behind the decision to put a Patagonian superfood at the heart of Echosline’s latest product, as part of a drive to bolster its Vegan positioning. Karbon 9 – in which charcoal is the undisputed star – was the last creation to be launched. Now it has been followed by a smart, select line that revolves around the “berry of eternal youth”, as the fruit of the Maqui tree is known. The story starts in Patagonia, where there are vast expanses of untamed land that are buffeted by the wind and scorched by the sun. As well as thriving there, Maqui trees strengthen the surrounding environment by helping to rehabilitate the soil after damage that is caused by events such as fires, landslides and floods. The Maqui tree is a symbol of peace and good intentions. It is revered by the local people, who believe that it is capable of establishing perfect harmony and balance between human life and nature, as well as protecting the biodiversity of our planet. The berries of the tree are the cornerstone of the Maqui 3 line. They are active ingredients that are bursting with rich, natural qualities and they highlight the Vegan and Clean Hair Beauty direction taken by Echosline. The ingredients are smaller in number but safer and more functional. The formulas are 100% vegan and free fromsilicones, sulphates and parabens. As well as being made with recycled plastic, the packaging contains a greater amount of the product while using less plastic*. This is all part of the company’s concrete commitment to promoting sustainability without neglecting performance. The name of the new line consists of the active ingredient and a number, which also plays a key role and underlines the reasons behind this essential, innovative selection.
The line caters to three specific types of hair: Dry Hair, Damaged Hair, and Coloured and Bleached Hair. Three also rhymes with tree, as in the Maqui tree and the natural ingredients that come from it. Finally, three also rhymes with free and all of the products in the line are free from three things: sulphates, silicones and parabens. Maqui3 is a “smart” line with just a small selection of products, but specific rituals can be used to cater to all of the main hair needs. All-In Shampoo is a gentle moisturizing shampoo that plays a part in all three of the proposed treatments. Ideal for dry and chemically treated locks, it cleanses hair and leaves it light and nourished. It contains super-ingredients with outstanding properties that are 98% natural and 87% biodegradable. All-In Oil is a brightening two-phase oil for dry and chemically treated hair that stops frizziness and makes locks silky lengths to ends without weighing them down. It complements the three treatments thanks to the superb conditioning and brightening effects of the formula, which is enriched with Maqui berry extract and Coconut Water. To go with the shampoo and oil in a CONDITIONING ritual, use Maqui 3 Hydra-Butter: a butter-based nourishing mask specifically for dry hair.
The rich, compact formula is enriched with Maqui berry extract and the invaluable soothing properties of Shea Butter (99% natural ingredients, 96% biodegradable). It provides deep-down nourishment and conditioning for dry and dehydrated hair, leaving it bright and full of life. For a COLOUR MAINTENANCE ritual, the shampoo and oil can be used together with Color Saving Balm. It is a protective conditioner for coloured and bleached hair whose special technology protects, seals and enhances the brightness of cosmetic colour. Antioxidant-packed Maqui Berry Extract works in synergy with soothing Shea Butter (99% natural ingredients, 97% biodegradable) to leave hair moisturized, glossy and full of life. Finally, for a RESTORING ritual the two “core” products can be used in combination with Restoring Lotion. Specially designed for damaged and chemically treated hair, it repairs and restores the hair internal structures, leaving it exceptionally hydrated and healthy. The non-greasy formula with Chestnut and Maqui Berry Extracts (99% natural ingredients) ensures that hair is nourished, glossy and easy to brush. Be Smart. Be Vegan. Be Maqui: embrace, cherish and nurture everything that it represents.
* Use of recycled plastic. - It takes 19.2% less plastic to carry a litre of shampoo than with the standard Echos packaging. - It takes 14.6% less cardboard (secondary packaging) to carry a litre of shampoo than with the standard Echos packaging. - Every pallet can hold 65.6 litres more product than with the standard Echos packaging.
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HAIR: Stylistic Team Echosline - PHOTO: Marco Di Filippo - ©2020 Pettenon Cosmetics S.p.A. - All rights reserved
PRODOTTI 100% VEGAN
FORMULE «FREE FROM»
ALTE % BIODEGRADABILITÀ
ALTE % NATURALITÀ
PRINCIPI ATTIVI ECOCERT
PACKAGING RICICLATO
I prodotti Echosline sono disponibili presso i Professional Point autorizzati. www.echosline.it
echosline.official
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Hair: Hooker & Young Art Team Photography: Michael Young
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events
SALON LOOK 2020 The trade fair will combine a physical exhibition with a hybrid format
Among the activities organised for this edition, the 2nd Ibero-American Congress on Personal Image, Talleres Masajes del Mundo (Massages of the World) Workshops, the 13th Aesthetics Congress, Micropigmentation Masterclass, Nailympion, Business Meeting… The activities area will also have spots for presentations such as the Beauty Corner and Look Focus. These will be available to exhibitors for demonstrations and shows, free of charge and subject to availability, and in compliance with health and safety requirements.
The International Image and Integral Aesthetics Exhibition, SALÓN LOOK, the leading beauty event on the Iberian Peninsula, will take place from 16 to 18 October 2020 at IFEMA. This will be an unusual edition with a hybrid format and an appropriate layout for these singular circumstances. The trade fair will be a combination of a physical exhibition of brands and additional online content. Salón Look has been designed to be a profitable, safe, useful platform for generating business and attracting both exhibitors and visitors. The event expects to enable companies in the beauty sector to sell more and better, and it will be an opportunity to share this year’s innovations. When it comes to buyers, they will find all the offers, trends and techniques conveniently under one roof at the only physical fair to take place this year. The hybrid format will facilitate business networking and face-to-face and international B2B meetings with the help of technology, such as the International Buyers Programme in collaboration with STANPA and ICEX.
For three days, Salón Look 2020 will be a launchpad for presenting proposals from international cosmetic and hairdressing firms. Salón Look 2020 will take place in Halls 14 and 14.1 at IFEMA, and will, as usual, be presented distributed into sectors. Hall 14, will host the area for hairdressing, nails, makeup, furniture and barbers, while Hall 14.1 will house aesthetics, micro-pigmentation and natural cosmetics around the congress area. The event will also have specific areas for activities on which the fair’s management is still working, and which are sure to be extremely popular among visitors to Salón Look.
Terms and conditions To assist companies and encourage their participation in the fair, the management of Salón Look has taken a series of measures to support companies in this new era. For example they can minimise investment risk by delaying financial outlay. IFEMA is encouraging the use of modular or free stands and is offering service guarantees, refunds in case of cancellation due to force majeure ... all focused on supporting the sustainability and development of the sector.
Registration to participate in this special Salón Look 2020 is still open for all companies. For further information, visit www.ifema.es/salonlook
Return to business. IFEMA, a safe space In light of the imminent return to its fair business in September, IFEMA is tightening up safety measures with protocols and cutting-edge technology to ensure that the trade fair facilities are a ‘safe space’. The Health and Safety Control Unit (UCS), recently created by IFEMA, is working on numerous prevention and protection innovations. All the measures taken by IFEMA to guarantee the health and safety of its exhibitors, visitors, suppliers and employees.
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2nd Exhibition for Cosmetics, Beauty, Hair
Home Care, Private Label, Packaging, Ingredients
ICC - Istanbul Congress Center - Taksim, Istanbul - Turkey
www.beauty-istanbul.com Tel: +90 212 2229060
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+90 533 4843030
|
info@beauty-istanbul.com
Organizer
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THE NEW FABY MICROFIBER GEL A TRUE INNOVATION The constant search for innovative and high-performing formulations have led Faby to study, design and select the best formulations and obtain the top in gels
Faby Microfiber Gel is the latest revolution in nail technology. This highly performing soak off gel offers unparalleled wearability and is able to quickly even all nail imperfections in just 20 minutes. The soak off gel is formulated with good-for-you ingredients like vitamins and calcium that contribute to your overall nail health. Enriched with synthetic micro-fibers, it is Ideal for all nail type especially damaged or weak nails.
The intense viscosity and consistency of the gel make it self-leveling. The combination of a gel with synthetic micro-fibers, vitamins and calcium allows for strong nails and a flexible, extra light, long lasting and excellent adhesion. It applies like a nail polish and while filling in any inequality, it shapes the nail plate and allows the augmentation without chipping. Due to the very dense consistency this gel is very easy and fast in the application, only 20 minutes, making it a convenient and quick product.
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It also works as a base coat perfect for applying lacquering gels, an ideal solution for clients who have problems with product adhesion. The gel removal process for the soak off Faby Microfiber gel is extremely easy: it is not time consuming because it takes only 15 minutes and a soak off remover. It does not damage nail plates and there’s no need for nail files. Faby MicroFiber gel is available in three sweet & creamy shades that help your nails look fantastic: Milky White, Soft Pink e Sheer Pink.
y-fourth edition - XXIV edition - twenty-fou
7 8 9 NOVEMBER 2020
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+39 081 5922946
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SANI HABIT
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sUSTAINABLE BEAUTY AWARDS 2020 This year’s Sustainable Beauty Awards is now open to entries. Organised by Ecovia Intelligence (formerly known as Organic Monitor), the aim of the Sustainable Beauty Awards (www.sustainablebeautyawards.com) is to give recognition to operators who are pushing the boundaries of sustainability in the beauty industry. There are five distinct award categories... • New Sustainable Product Award – given to a new cosmetic or personal care product with important sustainability credentials. • Sustainable Packaging - given to a new packaging format that has a low environmental footprint in terms of materials, design and / or application. • Sustainable Ingredient – given to a new ingredient that makes a
BEAUTYWORLD SAUDI ARABIA MOVES TO SPRING 2021 Riyadh, Saudi Arabia: Beautyworld Saudi Arabia has new dates and a new venue, with the Kingdom’s only dedicated exhibition for beauty products, hair, fragrances, and wellbeing, set to take place from 6-8 April 2021 at Riyadh Front, the show’s organisers announced today (22 July). The 3rd edition of the annual threeday event was originally scheduled to run at the end of September in Jeddah, but will now be a spring show from 2021 onwards. The new location in Riyadh will boost access to key trade buyers and beauty professionals in the Kingdom’s capital and commercial hub. The move also comes as Saudi Arabia continues to implement appropriate health and safety measures within its borders to contain the spread of the global covid-19 pandemic, with the new dates widely supported by key industry stakeholders. Beautyworld Saudi Arabia is organised by Saudi-based
significant difference in terms of environmental and / or social impact. • Sustainability Pioneer – given to an operator that is a pioneer or leader in some aspect of sustainability. • Sustainability Leadership – given to an organisation that leads in various aspects of sustainability. The awards are open to various operators in the beauty industry, including cosmetic & personal care brands, retailers & distributors, ingredient firms, packaging companies, NGOs, agencies, and related firms. The closing date for entries is 30th September, and the finalists will be notified by 16th October. This year, the winners will be announced at a virtual awards ceremony on 3rd November, hosted digitally because of health & safety risks of the coronavirus.
ACE Group under licence by Dubaiheadquartered Messe Frankfurt Middle East, which organises Beautyworld Middle East in Dubai, the region’s largest International trade fair for beauty products, hair care, fragrances, and wellbeing. Elaine O’Connell, Beautyworld Saudi Arabia’s show director, said: “We’re looking forward to returning in spring next year, and as is customary, Beautyworld Saudi Arabia will host a wide range of valueadded features including educational workshops and a conferences to keep industry professionals informed and engaged. “Last year, the show attracted more than 5,000 Saudi trade buyers and beauty professionals, nine percent more than the launch edition in 2018, while 193 exhibitors from 22 countries showcased their latest wares, 15 percent up on the previous year. We can expect similar success at the 3rd edition in Riyadh next year.” Zahoor Siddique, ACE Group’s Vice President, added: “The move to Riyadh for Beautyworld Saudi Arabia bodes well for Saudi and international companies.
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The awards ceremony will be co-hosted alongside the European edition of the Sustainable Cosmetics Summit, 2-5th November.  Award recipients will benefit from media coverage and industry recognition of their sustainability achievements. Winners and runner-ups of the previous (2019) Sustainable Beauty Awards were AAK Personal Care (Sweden), Ashland (USA), O Boticário Group (Brazil), Clariant (Germany), EcoTan (Australia), Hair O’right International (Taiwan), Henkel (Germany), Keracol Dr. Craft (UK), PharmMatt (France), and RAHN AG (Germany).
Riyadh is a bigger market with the largest population in the Kingdom. “In addition, the number of factories for fragrances and salons in Riyadh are comparatively more. Both from B2B and end consumer perspectives the business potential is forecasted to be high. Moreover the demand for a beauty show from industry stakeholders was one of the deciding factors”. Saudi Arabia is the Middle East and Africa’s (MEA) largest Beauty and Personal Care (BPC) market that, according to analysts Euromonitor International (EMI), was estimated to worth US$5.2 billion in 2019. EMI predicts the retail value of Saudi’s BPC market will rise to US$5.8 billion by 2022 at a compound annual growth rate of 3.2 percent, comprising close to 20 percent of the entire MEA market. Beautyworld Saudi Arabia is the 5th Beautyworld event globally, following annual shows in Dubai (Beautyworld Middle East) and Japan (Beautyworld Japan, Japan West, and Japan Fukuoka). More information is available at: www.beautyworldksa.com
Do you stand out? Make the most of your personality and uniqueness with Nouvelle, brand conceived and produced in Italy with a history of over 30 years and distributed in more than 80 countries worldwide. Animated by the culture of design, fashion, with advanced cosmetic research and a strong attitude to the world of art, Nouvelle satisfies the dreams of your customers. More than 15 lines of color, styling and treatment for a fascinating esperiential journey in hair salons or at home.
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“A NEW STANDARD IN BEAUTY: HYGIENE TAKES CENTER STAGE” QOSMEtips’ BLOG NEW ARTICLE As many countries begin reopening spas, salons and retail stores, consumers are more interested in sanitation practices that ensure their own safety. This subject is the first of a three-part series which has recently been published in QOSMEtips’ Blog, Qosmetix platform for beauty professionals. This article, “Bounce Back After COVID-19 With These Expert Tips”, deals with hygiene and sanitation practices that will be more important than ever in the beauty industry on the heels of COVID-19. Beauty industry providers impacted by the recent pandemic will read the tips from beauty professionals on how communicating with clients and educating staff about sanitation. The following blogs will deal with make up and tools
sanification and the importance of disposable accessories. The effect of coronavirus will undoubtedly reverberate in the months therefore, it’s crucial for beauty professionals to stay knowledgeable on this subject.
Qosmedix Adds Makeup Sanitizing Products from BeautySoClean® Qosmedix continues to respond to the need for hygienic and sanitary supplies, with their newest addition from BeautySoClean®. Founded by International Makeup Artist, Nancy Crossley, BeautySoClean® was created to address the concerns of cross-contamination during makeup application by developing products that help sanitize cosmetic products. The new additions to the Qosmedix portfolio include the popular Cosmetic Sanitizer Mist and Cosmetic Sanitizer Wipes. The Cosmetic Sanitizer Mist is available in a 4 fl. oz and 8.5 fl. oz spray bottle. This alcohol-based mist helps remove bacteria, germs, and buildup on powder-based products such as eyeshadow, blush and bronzer, and cream-based products like
QOSMEDIX ECO-CONSCIOUS ALUMINUM CAPS
compact foundation, concealer, and cream blush/eyeshadow. The Cosmetic Sanitizer Wipes help remove bacteria and germs from lip gloss, lipstick, eye and lip pencils and come individually wrapped. These products are dermatologist tested, non-irritating, cruelty-free and paraben-free. Please visit www.qosmedix.com to place an order or to learn more about these products.
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When it comes to sustainability Qosmedix is always at the forefront. Choose the eco-friendly option with Qosmedix new aluminum caps. These caps are 100% recyclable after the foam liner is removed. Available for their 3, 5 and 15 gram sizes low profile glass jars, the new lined threaded caps feature a matte silver finish and PE foam liners for additional protection that can be removed before being recycled. Qosmedix is the perfect example of how the pursuit of eco-conscious packaging does not stop.
PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS ACCESSORIES, PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS FURNITURE FOR PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS
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New Parlux ALYON® ANTIBACTERIAL Extra safety and hygiene in the salon
The priorities of a company such as Parlux, for over 40 years, a leader in the international market for the professional appliances for hairdressers, are to always create and produce efficient and safe tools, aimed at improving the daily work of hairdressers. The Parlux Research and Development laboratory therefore carries out systematic, constant, specific tests on any Parlux appliance and accessory to find out increasingly innovative and possible improvement solutions. Parlux ALYON®, the most modern hairdryer in the range, a true mix of power and technology, a best seller in many hair salons all over the world, in its new NIGHT BLUE coloring it is now also available in a new version using the technology called “Antibacterial “. The recent health emergency involving more or less all nations imposes new hygiene and cleanliness standards also in the hair & beauty industry. In addition to the sanitization systems and the new rules of conduct in workplaces, both for the operators and their customers, at Parlux they are carrying out the identification and realization of tools which cannot become vehicles for the proliferation of microorganisms
during the creation of any hairstyle or technical service in the salon. What to do on these occasions? It is good to choose a device such as the new Parlux ALYON® “Antibacterial”, whose body is enriched with a special antimicrobial treatment, tested and guaranteed by a certified institution. This innovative surface painting, enriched with silver powder, creates a sort of invisible and protective film that prevents the proliferation of microorganisms. The use of the hairdryer will therefore be hygienically safe. The anti-microbial aspect is important as all the technical characteristics of this hairdryer are. In addition to the modern design, the excellent balance, the K-ADVANCE® Plus professional motor with exceptional power and long life (3000 hours!), a new variable geometry resistance (2250 Watt), the Air Ionizer Tech technology (the device that emits negative ions which makes the hair soft and shiny), this model is light and ergonomic and allows for effective and very fast drying.
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The innovative HFS “Hair Free System” (hair capture filter) also makes it unique and permits optimal cleaning of the hairdryer for top performances. The Parlux ALYON® hair dryer is available in 9 different colors. The NIGHT BLUE version, new for 2020, is also “Antibacterial”. There is also a special package of the “Antibacterial” Parlux ALYON® NIGHT BLUE version, enclosed in an elegant box that also includes the MagicSense®, the revolutionary Parlux diffuser, ideal for the natural drying of curly hair.
The natural effect (without messing up the hair) is ensured thanks to its new design, its size and the combination of temperature and quantity of air emitted and allows you to dry your hair quickly, reducing frizz. Its special 15 massage tips also give a pleasant sensation on the customer’s skin. The MagicSense® diffuser is equipped with a specific quick coupling for the Parlux ALYON® and Parlux ADVANCE® models, while a special universal adapter allows it to be used on all the other Parlux professional hairdryers in the catalogue (excluding the Parlux 3500 and Parlux 385 models).
# W E A R E PA R LU X
PA R LU X . I T
R I A L T EC H
®
®
The special paint of Parlux ALYON® NIGHT BLUE Antibacterial, enriched with silver powder, creates an unfavorable surface for the proliferation of microorganisms and helps maintain hygiene during use. Antimicrobial treatment prevents the proliferation of bacteria but does not protect against the virus of this current health emergency.
SPECIAL DIFFUSER
• • • • • •
Antibacterial Technology Professional K-ADVANCE PLUS ® motor Duration: 3000 hours Ideal power 2.250 Watt - 84 m 3 / h “Air Ionizer Tech” technology HFS - Hair Free System device
• • • •
TE
The NEW MagicSense diffuser combined with the Parlux ALYON Night Blu Antibacterial hairdryer, is the non plus ultra for perfect hairstyles and natural curls
NTIBA -A C
NO
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LO G Y S
ANTIBACTERIAL TECHNOLOGY TE
Bigger size, ideal for faster drying 15 “finger-tip effect” of new design Universal, suitable for all Parlux hairdryers* DFO - Dynamic Flow Optimizer system which betters the flow of air and does not mess up hair while styling
* suitable for all Parlux hairdryers excluding Parlux 3500 and Parlux 385
16-18 June 2021
PARTNER RESEARCH
ARTEM GIORGIO VEZZOSI s.r.l. Via Contarella, 17 - I-42019 Scandiano (RE) tel. +39-0522-856185 - fax +39-0522-983197 BABYLISS PRO 1737 Route de Saint Bernard F-06227 - B.P. 213 - Vallauris Cedex tel.: +33 (0) 493-643333 - fax +33 (0) 493-648508 info@babylisspro.com BAREX ITALIANA s.n.c. Via Grazia, 11 I-40069 Zola Predosa (BO) tel. +39-051-751554 - fax +39-051-752757 Contact: Mr. C. Bajesi BBCOS s.r.l. Via del Lavoro, 37 - Loc.Cappellazzo I-12060 Cherasco (CN) tel. +39/0172-495277 - fax +39/0172-499566 www.bbcos.it - info@bbcos.it BEAUTY SERVICE Via Romolo Gessi, 14 I-25135 Fraz. S. Eufemia Brescia tel. +39-030-3363045 - fax +39-030-3363812 Contact: Mr. Giannantonio Negretti BECKER-MANICURE e.K. D-42655 Solingen - Friedrich-Wilhelm-str. 18-22 tel. +49/212-223340 - fax + 49:0212-2233421 info@becker-manicure.de - www.becker-manicure.de B e C Natura s.r.l. I-47122 Forlì – Via Monteverdi, 49 Tel. +39/0543-725802 www.bec-natura.com Biocosm’Ethics I-36050 Cartigliano (VI) - V.le A. De Gasperi, 16 tel. +39/0424-827347 www.nevitaly.com - e-mail: info@biocosmethics.it Brelil S.p.A. V.le Europa, 10 - I-26855 Lodi Vecchio Lodi Tel. +39/0371-4611 - fax +39/0371-460331 www.brelil.com - e-mail: brelil@brelil.com
DXT!NCT - 52 Zone s.r.l. Corso Inghilterra 12 - I-12084 Mondovì (CN) tel. +39/3459455740 www.dixtinct.com DZD COLOR CHART MANUFACTURING Co, Ltd Unit 2406, South Tower, World Trade Center No. 371-375, Huanshi Dong Road Guangzhou, Guangdong, China Zip Code 510095 Fax +86-20-8760-3991 tel. +86-20-8760-3992 - f+86-20-8760-1568 www.chinadzd.com - dzdh@chinadzd.com ELCHIM S.p.A. Via del Tecchione, 4 - I-20098 San Giuliano Milanese (MI) tel. +39-02-5511144 - fax +39-02-55185141 www.elchim.it - export@elchim.it Contact: Luca Sabbatini ELGON PIDIELLE s.r.l. Via Bergamina, 7 - I-20014 Nerviano (MI) tel. +39-0331-580166 www.elgoncosmetic.it - elgon@elgoncosmetic.it Contact: Mr. Andrea Laudando EMSIBETH S.p.A. Via Giovanni Murari Brà, 35/G - I-37136 Verona tel. +39/045-503044 - fax + 39/045-502773 ESI S.p.A. - Aloedermal Via delle Industrie 1 I- 17012 Albissola Marina (Savona) tel. +39-019-486923/25 - fax +39-019-486923 e-mail: export@esitalia.it www.esitalia.com - www.aloedermal.com ETI S.p.A. Via della Scienza, 49 I-25039 Travagliato (BS) tel. +39-030-6863964 - fax +39-030-6863944 www.eti-italy.com - info@eti-italy.com Contact: Ms. Sara Civitelli Faby Line s.r.l. I-13100 Vercelli - Via Meucci Int. Chatillon tel. +39-0161-215333 - fax +39-0161-250523
CA-MI s.r.l. Via Ugo La Malfa 13 - I-43010 Pilastro (PR) - Italy tel. +39 0521 637133 - 631138 fax +39 0521 639041 export@ca-mi.it - www.ca-mi.eu
Farmaceutici Dott. Ciccarelli S.p.A. Via Clemente Prudenzio, 13 I-20138 Milano Tel. +39/02-58721 – fax +39/02-58072358 www.ciccarelli.it - maurizio.bignotti@ciccarelli.it
CERIOTTI s.r.l. Via Moscova 21 - I-20017 Rho (Mi) tel. +39-02-93561413 - fax +39-02-93561646 e.mail: info@ceriotti.it - www.ceriotti.it
FARMAGAN S.p.A. Via Fosso del Canneto 34 - Galazzano 47891 - Rep. di San Marino tel. +378-0549/905852 www.farmagan.com - info@farmagan.com
Colordesign s.r.l. Via Silvio Pellico, 10 - I-25086 Rezzato (BS) tel +39-030-2190568 - fax +39-030-2198771 info@colordesign.bs.it - www.colordesign.bs.it Contact: Mr. G. Mogni - Ms. S. Mogni
FARMEN INTERNATIONAL COSMETICS DISTRIBUTION Via Leinì, 150 - I-10036 Settimo T.se (TO) tel. +39-011-8023411 (sel. pass.) - fax +39-011-8023447 Contact: Mr. G. Manzetti - Mr. G. Bassignana info@farmenspa.com
CONAIR PRO 1 Cummings Point Road - USA - Stamford CT 06904 tel. 1-203-3519000 - fax 1-203-3519180 CONFALONIERI MATITE s.r.l. Via al Piano (Zona Industriale) I-23020 Gordona (SO) tel. +39-0343-42011 - fax +39-0343-42000 Contact: Daniela Battistessa Cosm.o s.r.l. Via Braguti I-25020 Pralboino (BS) tel. +39/030-9176360 - fax +39/030-9547229 commerciale@cosmohairproduct.it Contact: Ferdinando Odorici COSVAL S.p.A. V.le delle Industrie 10/5 - I-20020 Arese (MI) tel. +39/02-93580479 – fax +39/02-93581022 www.cosvality.com CUMBO s.r.l. Via Michelangelo Buonarroti, 10 I-20090 Cesano Boscone (Milano) tel. +39-02-4501581 - fax +39-02-4582623 Contact: Mr. R. Cumbo CTL S.p.A. Via Trento, 69 I-20021 Ospiate di Bollate (MI) tel. +39-02-3834321 - fax +39-02-38343231 info@ctlspa.it - www.ctlspa.it da galeno officine cosmetiche s.r.l. Via Boscofangone, zona industriale ASI I-80035 Nola (NA) tel. +39-081-8210296 - fax +39-081-19735752 giovanni.festa@dagaleno.com Contact: G. Festa D.D.A. s.r.l. - Demeral Via Divisione Acqui, 52 I-36100 Vicenza tel. +39 0444 349001 ddaestero@demeral.com DEEVA 101 – CENTOUNO COSMETICA s.r.l. I-63074 San Benedetto del Tronto Via Val Tiberina 73 tel. +39/0881-753001 info@centounocosmetica.it - www.deeva101.it
Figaro - TCHEON FUNG SING Str. Del Cascinotto n. 250 - I-10156 Torino tel. +39 011 2731949 - www.tfssoap.com FORFEX PRO Münsterstrasse, 100 - D-40476 Düsseldorf - Germany tel. 49 (0) 211-97036-0 - fax 49 (0) 211-97036-49 GAMOX Via A. Toscanini, 86 - I-46043 Castiglione Delle Stiviere (MA) tel. +39-0376-636954 - fax +39-0376-940847 Contact: L. Gatti GA.MA® Italy s.r.l. Via Sant’Alberto, 1714 - I-40018 San Pietro in Casale (BO) tel: +39-051-6668811 - fax: +39-051-6668822 info@gama.eu - Contact: Mr. L. Facchini GAMMA PIÙ s.r.l. Via Caduti del Lavoro, 22 - I-25046 Cazzago S. Martino (BS) tel. +39-030-7751011 www.gammapiu.it - info@gammapiu.it Contact: W. Sartori GI-PICCO’S COSMETICS V.le dell’Industria, 43 - I-20037 Paderno Dugnano (MI) tel. +39-02-9106131 - fax +39-02-99041361 Contact: Mr. S. Inguaggiato GM KOSMETIK s.r.l. Sede Operativa: Via Romolo Gessi, 18 I-25135 Brescia tel. +39-030-3363011 - fax +39-030-3362602 www.gmkosmetik.com - info@gmkosmetik.com
HELEN SEWARD HAIR PRODUCTS Via De Gasperi, 8/A - I-20020 Lainate (MI) tel. +39-02-93570057 - fax +39-02-93571418 www.helenseward.it - helen.seward@helenseward.it Contact: G. Arteritano HSA Group S.p.A. – Eslablondexx Via Ugo Foscolo, 27 I-21050 Bisuschio (VA) tel. +39-0332-474654 - fax +39-0332-850307 hsa@hsacosmetics.com - www.hsacosmetics.com Contact: Mr. Stefano Zanzi INDUPLAST S.p.A. Via Europa, 34 - I-24060 Bolgare (BG) tel. +39-0358-354011 - fax +39-0358-354120 www.induplast.it - info@induplast.it
Panzeri Diffusion s.r.l. Via Brodolini, 30 - I-21046 Malnate tel. +39-0332-426312 www.z-oneconcept.com - info@z-oneconcept.com PARLUX S.p.A. Via Goldoni, 12 - I-20090 Trezzano S/N (MI) tel. +39-02 48402600 - fax +39-02 48402606 Contact: Mr Parodi PDT Cosmetici s.r.l. V.le Cavalieri del Lavoro - I–70017 Putignano – BA tel. + 39/080-4931509 - fax + 39/080/4055581 export@pdtcosmetici.it - www.pdtcosmetici.it Contact: Dott. Paolo Contri
Industrie Pagoda s.r.l. Via Spallanzani 24/26 I-24061 Albano Sant’Alessandro (Bg) tel. 035 501116 - fax 035 500894 www.industriepagoda.it - info@industriepagoda.it Contact: Vittoria Condemi
PEGASUS – PRESTO INDUSTRIES 17/218 Vasan Udyog Bhavan, 2nd Floor, Off S.B. Marg. Opp Phoenix Mills, Lower Parel, Mumbai – 40003 – India tel. +91/2243151400 tanvi.kulkarni@prestocombs.com – www.prestocombs.com
In Italy Haircolor s.r.l. Via Gianni Agnelli, 5 I-25086 Rezzato Bs tel +39-030-2793574 - fax +39-030-2793442 info@initalyhaircolor.it - info@initalyhaircolor.com www.initalyhaircolor.com Contact: Mr. G. Mogni - Ms. S. Mogni
Pettenon Cosmetics S.p.A. – Agf88 Holding Via del Palù, 7/D I-35018 San Martino di Lupari (PD) tel. +39/049/9988800 www.pettenon.it
INTERNATIONAL HAIR KULTURE s.r.l. Sede Operativa: Via Romolo Gessi, 16 I-25135 Brescia tel. +39-030-2352011 - fax +39-030-3363959 info@internationalhairkulture.com www.internationalhairkulture.com ITALCAPSULA G. Rotta s.r.l. Via Mestre, 9 - I-20063 Cernusco Sul Naviglio (MI) tel. +39-02-92101788 - fax +39-02-92102671 Contact: Mr. M. Ghiandoni ITALIAN GROUP s.r.l. Via Aldo Moro, 13 I-25124 Brescia tel. +39-030-3762669 - fax +39-030-3361077 info@italiangroup.it - www.italiangroup.it JAGUAR Stahlwarenfabrik GmbH & Co. Kg Ketzberger Str. 22 - D-42653 Solingen tel. +49-212-25207/0 - fax +49-212-2520777 Kaaral s.r.l. Zona Industriale - C.da Piana Sant’Angelo I-66050 San Salvo (CH) tel. +39-0873-343127 - fax +39-0873-548151 www.kaaral.com - info@kaaral.com KEPRO S.p.A. Via Chiese, 13 - I-2015 Desenzano (BS) tel. + 39/030-9150555 www.kepro.it - e-mail: export@kepro.it LADY BURD Manhattan office - 130 West 42nd Street, Suite 801 New York, NY-10036, USA 1.212.679.4941 - 1.800.533.0749 (TOLL FREE) 1.212.679.6415 (FAX) L’AMANDE Via Milano 18/B I-26016 Spino d’Adda (CR) tel. + 39/0194-89829 - fax +39/0194-8135 www.lamande.it – e-mail: lamande@lamande.it LANDOLL MILANO s.r.l. Via Soncino 15 I-26010 Ricengo (CR) tel. +39/0373-267757 - fax +39/0373/267973 e-mail: info@landoll.it - www.landoll.it Contact: Mr. Fabrizio Luca Ascoli
Pevonia International LLC 300 Fentress Boulevard, Daytona beach, Florida 32114 – USA tel. +001/386-239.8980 – fax +001/386-239.8250 rjean@pevonia.com – www.pevonia.com POOL SERVICE s.r.l. Via Siracusa, 8 I-21050 Bolladello di Cairate (VA) tel. +39-0331 311399 - fax +39-0331 311529 PREVIA S.p.A. Via Massimo D’Antona, 9/bis - I-10028 Trofarello (TO) tel. +39/011-9624787 – fax +39/011-9624794 info@previa.it - www.previa.it Private Cosméticos Rua Natale Capelatto, 130 - Vila Pagano Valinhos - SP - Brazil 13277230 te. +55 19 99678-8518 contact@privatecosmeticos.com.br www. privatecosmeticos.com.br PUNTI DI VISTA s.r.l. Via Spagnuolo, (Prov. Caivano - Aversa) s.n.c. I-80020 Frattaminore (NA) tel. +39-081-8362039 - 081-8354556 fax +39-081-8352800 www.puntidivista.it - puntidivista@puntidivista.it Rebis Via Repubblica 36/B - I-26043 Persico Dosimo (CR) tel. +39-0372-54396 - fax +39-0372-493181 info@rebisnatural.com - www.rebisnatural.com RENÉE BLANCHE I-84050 Lustra (SA) - C/da Corticelle tel. +39-0974-839286 www.reneeblanche.it REVIVRE ITALIA S.p.A. Via Vallina Orticella, 34 I-31030 Borso del Grappa (TV) www.revivre.com Robanda International, Inc San Diego, California, CA 92110 tel. +1-619-276.7660 - fax +1-619-276.7661 Shawn@robanda.com
MAESTRI ELVARES & FIGLI s.n.c. Via Terenzin, 13 - I-42100 Reggio Emilia tel. +39-0522-553482 - fax +39-0522 553474 www.3me.it - info@3me.it - Contac: Mr. Maestri
RUDY PROFUMI s.r.l. I-20090 Assago (MI) - Via Einstein, 2/4 tel. +39/02-48844436 www.rudyprofumi.com – info@rudyprofumi.com
MAXIMA COSMETICS s.r.l. Via Staffali, 7 I-37062 Dossobuono (VR) tel. +39/045-8601074 - fax +39/045-986651 info@maximacosmetics.com - www.maximacosmetics.com
Sarantis Group S.A. 26 Amaroussiou-Halandriou Str. - GR-151 25 Athens-Greece tel. +30/210 6173635 - fax +30/210 6197081 www.sarantisgroup.com - info@sarantisgroup.com Contact: Mr. Takis Petrou
MAXXelle Via Emilio Betti 2 I-62020 Belforte del Chienti (MC) tel. +39 0733 904373 - fax. +39 0733 903464 info@maxxelle.com - www.maxxelle.com
SENSUS – G & P Cosmetics s.r.l. Via A. De Gasperi, 8 - I-52037 Sansepolcro (AR) tel. +039-0575-720682 - Fax +39-0575-749 923 info@gpcosmetics.it - www.gpcosmetics.it
MEDITERRANEA – FRATELLI CARLI S.p.A. Via Paressi, 11 - I-18100 Imperia tel. +39-0183-7080 www.mediterranea.net - Contact: L. Carli
SPAZZOLIFICIO PIAVE S.p.A. Via Palladio, 5 - I-35019 Onara di Tombolo (PD) tel. +39-049-5993122 - fax +39/049-5993528 info@piave.com - www.piave.com Contact: F. Gobbo
GREEN LIGHT GROUP Via Romolo Gessi, 14/16/18 I-25135 Brescia tel. +39-030-3363045 - fax +39-030-3363812 www.greenlight.it - info@greenlight.it
MYOSOTIS s.r.l. Via XX Settembre 9 - I-37129 Verona (VR) tel. +39-045-502798 - fax +39-045-8207770 Contact: Mr. M. Mattiello www.orising.com
G.V.F. s.p.a. IteLy Hair Fashion Via Falcone, 8 - I-20080 Vernate (MI) tel. +39-02-90093743 - fax +39-02-90093740 Contact: Mr. I. Fusaro
NAK 14 Smallwood Place, Murrarie 4172 Australia tel. + 617/38999133 info@nakkair.com.au
TROIAREUKE #401, 4F, 8, Gukhoe-daero, 38-gil, Yeongdeungpo-gu, Seoul, Republic of Korea tel. +82 2. 2679. 8857 - fax +82. 2. 2679. 8859 www.mk-corp.co.kr/en - export@mk-corp.co.kr
HACO GmbH & Co. KG Fasanerstr. 42 - D-10719 Berlin tel. +49/30-57700438 www.keen-hair.com – annegret.ewald@friseurhaus.berlin
NIKA - IBECOSMETICA s.r.l. Via Ponte a Piglieri, 8 Int 11 - I-56122 Pisa tel. +39-050-24461 - fax +39-050-24461 info@ibecosmetica.com - info@nika.it www.ibecosmetica.com - www.nika.it
TURATI Idrofilo S.p.A. Via I maggio, 242 - I-10062 Luserna San Giovanni (TO) tel. + 39/0121-955501 - fax + 39/0121-955519 www.turati-idrofilo.com - www.cottonplus.it info@cottonplus.it
ONETECH s.r.l. Via del Fiori, 10/c - I-35018 San Martino di Lupari (PD) tel. +39-049.9988800 - fax +39-049.9988859
Vagheggi S.p.A. Via F. Pigafetta 6 - I-36024 Nanto (VI) tel. +39/0444-639600 – fax +39/0444-639656 export@vagheggi.com – www-vagheggi.com
Dima Cosmetics s.r.l. Via Annibali 31/L I-62100 Macerata (MC) tel. +39-0733 280228 - fax +39-0733 285843 www.jeanpaulmyne.com
HARBOR S.p.A. Via Marie Curie, 5 I-40064 Ozzano dell’Emilia tel. +39/051-795100 - fax +39/051-796479 www.harboritalia.it - export@harboritalia.it
Dott. Solari Cosmetics – Vertigo s.r.l. Via Po, 2 - I-26867 Somaglia (LO) tel. +39/0377-57613 – fax +39/0377-447210 export@dottsolari.com - www.dottsolari.com
HBS s.r.l. Via Padre Antonio Casamassa, 87 - I-00119 Roma tel. +39/06.5652045/6 - fax +3/ 06.5652150 www.jalyd.com - pzarrella@hbssrl.com
OYSTER COSMETICS S.p.A. Via Barzizza, 37/A I-46043 Castiglione delle Stiviere (MN) tel. +39-9376 636290 - fax +39-0376 631911 www.oystercosmetics.it alessandro.gnaccarini@oystercosmetics.it
61 www.exportmagazine.net
TECNO ELETTRA s.r.l. Via Puglie, 10/12 - I-60030 Monsano (AN) tel. +39-0731-60 54 35 - fax +39-0731-60 54 36
WALAND s.r.l. Via S. Rita da Cascia, 65/67 - I-20143 Milano tel. +39-02 36512179 - Fax +39-02 36512180 www.waland.org - export@waland.org
CTL is a fully independent italian operation, specializing in the manufacturing of professional haircare products since over forty years. CTL, the color factory, aims to be the ideal partner for the study, development and production of hair coloring solutions for private label. The laboratory is the beating heart of the company. CTL is able to control all phases in the production cycle, from formulation to choice of materials, from graphics to packaging, from manufacturing to delivery of the finished product, guaranteeing maximum safety, as well as extremely high quality standards in all stages of production. 62 www.exportmagazine.net
PROFESSIONAL PROFESSIONAL HAIRCARE PRODUCTS HAIRCARE PRODUCTS MANUFACTURING MANUFACTURING IDEA
RAW MATERIALS RESEARCH AND DEVELOPMENT
IDEA
PACK SELECTION
QUALITY CONTROL
RAW MATERIALS RESEARCH AND DEVELOPMENT
TECHNICAL & REGULATION REQUIREMENTS
MARKETING PRODUCTION & ASSISTANCE BRAND, DELIVERY STYLE & DESIGN TECHNICAL & REGULATION REQUIREMENTS PACK SELECTION HAIR COLOR CREAM
QUALITY CONTROL
MARKETING ASSISTANCE BRAND, STYLE & DESIGN
PRODUCTION & DELIVERY
HAIR COLOR CREAM
CTL SpA Via Trento, 59 - 20021 Ospiate di Bollate (MI) - Italy Tel. +39.02.3834321 - Fax +39.02.38343231 CTL SpA info@ctlspa.it - www.ctlspa.it Via Trento, 59 - 20021 Ospiate di Bollate (MI) - Italy Tel. +39.02.3834321 - Fax +39.02.38343231 MEET US AT COSMOPROF WORLDWIDE BOLOGNA / JUNE 12-15, 2020 info@ctlspa.it - www.ctlspa.it PAD./PAV. 25 - STAND A40- B43 MEET US AT COSMOPROF WORLDWIDE BOLOGNA / JUNE 12-15, 2020