Export Magazine 5-22

N. 5 2022mte e dizioni s.r.l.Via R. Gessi 2820146 m ilanot ariffa R.O.C.: Poste Italiane s.p.a.Spedizione in abbonamento PostaleD.L. 353/2003 (conv. in L. 27/02/2004 n. 46) art. 1, comma 1, DCBm odena€ 7In caso di mancato recapito inviare al CPO m OD e NA per la restituzione previo pagamento resi

THE LEADING B2B EVENT IN ASIA-PACIFIC FOR ALL SECTORS OF THE BEAUTY INDUSTRY

COSMOPROF-ASIA.COM

SALES OFFICE ASIA PACIFIC Informa Markets, Hong Kong

P +852 3709 4988 cosmoprofasia-hk@informa.com

SALES OFFICE EUROPE, AFRICA, MIDDLE EAST, THE AMERICAS BolognaFiere Cosmoprof S.p.a. Milan, Italy

P +39 02 796 420

F +39 02 795 036 international@cosmoprof.it

MARKETING AND PROMOTION

BolognaFiere Cosmoprof S.p.a. Milan, Italy

P +39 02 796 420

F +39 02 795 036 info@cosmoprof.it

FOR STRONG, HEALTHY, SHINY HAIR WITH INTENSE COLOUR

Heart is the Vitality’s colour range that strengthens as it colours, improving hair compactness and increasing its resistance by

*

* Live test for resistance of hair to breakage after Heart colour treatment (with Heart activator) performed by an independent external laboratory, comparing hair treated with Heart and non-treated hair.

N. 5 - ANNo XLII september

s

C

ttembre

ottobre - 2022

REDAZIONE: VIA R. GESSI, 28 - 20146 MILANO TEL. 02 / 48.95.23.05 FAX 02 / 41.23.405 export.magazine@mteedizioni.it www.exportmagazine.net

Autorizzazione del Tribunale di Milano n. 85 del 16 / 02 / 1991

Direttore responsabile: Giuseppe Tirabasso

Direttore editoriale: Claudia Stagno

Collaboratori: Annalisa Aita, Judy Bloom, Francesca Bonelli, Valérie Kaminov, Rebecca Lazzari, Joan Rundo, Simona Verga

Correspondent for France: Catherine du Villard

P.R. & PRomotion: +39 / 02 4239443

Sped. in abbonamento postale D.L. 353 / 2003 (conv. in L. 27 / 02 / 2004 n. 46) art. 1, comma 1, DCB - Modena

Abbonamento annuale Italia € 50 (5 numeri) versamento su c.c.p. n° 21104203 intestato alla MTE Edizioni Via R. Gessi, 28 - Milano

Foreign subscription $ 55 (5 issues) + air mail fare (if requested).

Editrice: MTE Edizioni s.r.l. Via R. Gessi, 28 - Milano Stampa: Faenza Group SpA

Grafica: Roberto Cimarosa per MTE Edizioni - Milano

Materiale fotografico e redazionale di proprietà della rivista Export Magazine, tutti i diritti riservati.

AGF88 41-43

Alterego 33

Balocchi 30-31

Baltic Beauty 54 Baralan 5

Beauty Istanbul 7 Beautyworld Middle East 42

Chrissie Cosmetics 21

Cosmobeauté Indonesia 52 Cosmobeauté Malaysia 34

Cosmetica Algeria 64

On the cover: HeART, an advanced line by Vitality’s

CosmeTokyo 87 Cosmoprof Asia II Cosmoprof Worldwide Bologna 69

Cotril 96-III-IV

CTL 94-95

D C M 26-27

Fanola 37 Galenica 8-9

Global Beauty Expo 76 Grace 46-47

HSA 51-53-55-56/57

Helen Seward 17 Industrie Pagoda 12

Inebrya 35

Kosmetikal 65 L’Amande 13

La Dispensa 32

Lisap 22-23

Makeup in… 50 MY.ORGANICS 48-49

Nazih 88-92

Nook 45

Parisienne 28-29

Parlux 59

Salon International 74-75

Salon Look 60

Sinesia 39

Tecnoelettra 3

Vitalfarco 61

Vitality’s Cover - 1

m ALIC e I o NIC, t H e LA st

G e N er At I o N o F HAI r D rY ers

there is new air in the well-known company based in monsano near Ancona in the beautiful Italian region of the marche

From 1st April, Tecnoelettra becomes Tecno Dry. The change, from the company organization, has been made to give a new boost to the already dynamic company that makes hairdryers and equipment for hairstyling.

The new CEO is Dr. Daniele Focante, formerly Commercial Director of Tecno Elettra. Focante says: “We have a great story behind us and we are confidently walking towards a future that will certainly be full of new satisfactions, thanks to the investments made, both in terms of human resources and in economic terms.”

Tecno Dry has recently presented a new product which us the result of the innovation of its laboratories. Called MALICE IONIC, it is a new IONIC hairdryer with a power of 2000W, lightweight, silent, ergonomic and balanced to guarantee it lasts longer. It is available in various new colours, which are particularly eye-catching and trendy.

The quality that has always distinguished the production of the Marche-based company, will continue to pursued and perfected. Each product made becomes the starting point to be used as an idea to create the following models, in order to guarantee the main aim: to grow by improving the performances of the articles protecting at one and the same time the health of hairdressers and of their final consumers.

DANIeLe FoCANte

HeA rt b Y V I tALI tY ’s

the colouring that strengthens the hair structure

The new permanent colouring treatment by Vitality’s is the result of great commitment and passion, three years of research with 800 formulas developed and over 1000 technical trials on models by hair professionals. HeART is the excellent result which comes in a tube. It covers grey hair and lightens up to 4 shades and gives full, shiny and intense colour to hair thanks to the correct calibration of the formulas, and as it colours it strengthens the compactness of the hair, making it 35% stronger (according to an ex vivo test of resistance to hair breakage after the Heart colouring treatment), improving its resistance to breakage. Compact hair allows optimal colouring, as if the cuticles are closed, the light is reflected and the colour looks glossy and deep. Thanks to Heart, the hair stays coloured at length as well as healthy, shiny and moisturized.

AN INNoVAtIVe FormuLA

This result is thanks to an innovative formula which includes Omega Glow Complex, which moisturizes and nourishes the hair internally, fights the action of free radicals and creates a lipid film on the outside of the hair, leaving it bouncy. The natural powerful antioxidant properties of pomegranate extract fight ageing, while phytokeratin,

with all the force of plant proteins, obtained from hemp and from rice, confirms that Vitality’s is committed to sustainability. The 47 shades have a delicate floral and fruity fragrance, with the notes of peony and pomegranate prevailing. The tubes are recyclable and made from 100% recycled aluminium. Heart by Vitality’s is truly faithful colour with a high index of naturalness of 86-89%, in the respect of the environment.

A unique line of hair products is born from careful research on active pharmaceutical substances and their therapeutic properties.

B O T ANI C A L E XP ER I E N C E

C OSMOS O R GANI C AN D N A T U R A L P R ODU CT S 10 0 %

MAXXelle today boasts a very long and meticulous research into the formulation of natural products. With the COSMOS ORGANIC accredited certification, is the first line of professional products that positions its formulas at an even higher level of performance than synthetic products.

N

VI BE

GAL e NICA

u NIQ ue AND NAtur AL pro F ess I o NAL HAI r pro D u Cts

Nature is the source of inspiration for MAXXelle, the Italian company presenting Galenica Botanical Experience, the first professional hair line to be certified by Cosmos Organic. It is named after the Greek physician Galen who codified the preparation of medicines using multiple ingredients. The selection of precious natural ingredients, including oils and flowers and certified vegan formulas with at least 98% of natural origin, ensure high quality professional performances guaranteed by the strict criteria of Cosmos Organic. All the products contain active natural ingredients from plants, herbs and flowers from organic agriculture and obtained using ecosustainable processes and production methods, respectful of health and the environment.

Eco-friendly packaging is also guaranteed by the use of recycled and recyclable materials. The whole production process is completely dedicated to Cosmos products (the production areas and/or production site) and is absolutely not contaminated

by other types of production. Clean energy is used, thanks to a photovoltaic system. Research, innovation and attention quality, from the vision to its development, ending with production, is the cycle that allows these very fine cosmetic products to be made. The production division has a wide range of instrumentation and machinery in high technology connected to 4.0 production which allows the whole production process to be monitored.

The Galenica commitment is to offer the ideal mix of naturalness, efficacy and sensory olfactory experience, based on the principles of aromatherapy. The fragrance of the products is 100% of natural derivation and its olfactory notes are floral, fruity and citrus.

All the extracts of plants, roots, berries, zests and flowers are obtained through natural processes and methodologies. Aromatherapy has a positive action on the sphere of emotivity, therefore it can have positive effects on the mood, the memory and other areas of the brain. The line for dry frizzy and rebellious hair is made up of a Disciplined Wash and

a Disciplined Potion. The shampoo has a natural formula based on surfactants obtained from sugar with a cleansing action that is delicate on the skin and hair. Its ingredients include organic orange blossom water with a restorative action for dry and frizzy hair, fermented organic rice water and plant glycerine for a moisturizing action and to control electrostatic charges in the hair.

The top notes of the fragrance are citrus, leading into a floral heart with woody base notes. The Disciplined Potion is based on the same active ingredients with the addition of organic sunflower oil with an antioxidant and disciplining action and organic jojoba oil, which gives shine and nourishment to the hair fibre.

It is a mask to be left on towel-dried hair for 3-5 minutes and then rinsed out. For frequent washing, there is Daily Wash and Daily Potion. The shampoo has a delicate cleansing action with organic lavender water for a soothing action, extract of organic horse chestnut for an antioxidant and detoxifying action and plant glycerine as a moisturizer.

Inspired by nature, this is the first professional hair line certified by Cosmos Organic

Top notes of peppermint, absinthe and pine, a heart of white birch, bergamot and incense and base notes of patchouli, cedarwood and myrtle characterize this product.

Daily Potion, with the same active ingredients, is a mask to be left on toweldried hair for 3-5 minutes and then rinsed out. The line for treated hair comprises Protective Wash, based on organic Damascus Rose with an antioxidant action on coloured hair, extract of Organic

Olive to counteract oxidative stress and protect the colour of the hair and plant glycerine as a moisturizer. The fragrance is fruity, with orange top notes, a heart of violet and bergamot blossom and vanilla and cedar wood base notes. The Protective Potion is a mask with a natural formula with 100% natural conditioners and emollients. The last line is for fine hair lacking volume. Volumizing Wash is a volumizing shampoo based on organic lime tree water, organic mauve extract for illuminating and emollient properties and plant glycerine as a moisturizer. The top notes of cardamom, ho wood and orange introduce a heart of cypress, patchouli and incense, while the base notes are of myrrh, cedar wood, vetiver and sandalwood. Completing the line is the Volumizing Potion, a mask with the same volumizing properties as the shampoo.

Industrie Pagoda was born in 1980, starting with hydrogen peroxide, shampoo and bath salts. In the coming years the company invested to expand its production of hair and skin care products, culminating in the installation of a bleaching powder plant. The current plant was inaugurated in 2011 and is improved every year to optimize production and ensure better service. The target for 2023 is to install a new extremely innovative sachet and doypak packaging machine for bleaching powder.

In the company, certified ISO 9001: 2015 and GMP, the well-trained team offers a comprehensive service, from identifying the best raw materials and choosing the most appropriate packaging, if the customer doesn’t have any, to production and shipment. The R&D and quality control laboratory works constantly to innovate and offer all the certifications and tests needed. Today Industrie Pagoda works on a steady basis with companies in various countries around the world, proposing innovative solutions to satisfy any need and exporting the best ‘Made in Italy’ products at the best quality/price ratio.

BLEACHING POWDER

Produces excellent results without damaging hair. The various formulations available satisfy the habits and needs of customers and cover all techniques: streaks, highlights and total bleaching.

• Bleaching power till 10 shades

• Dust free

• Easy to mix with oxidizing emulsion easy to apply

• Rapid bleaching

• Low ammonia and ammonia-free formulations

• Conditioning and hydrating properties

• Customized with extracts and active ingredients

• Customized scent and colours

BLEACHING CREAM

Is a revolutionary product with a formula that guarantees optimum bleaching performance while protecting hair. Bleaching cream ias easy to apply and powder-free.

• Bleaching power of up to 9 shades

• Easy to mix and easy to apply

• Optimum professional results

• Nourishes and protects hair

• Reduced risk of scalp irritation

• Standard colours: white, blue, violet, gray, black

The Ministry of Economic Development, Directorate General for the Protection of Industrial Property, Italian Patent and Trademark Office, having evaluated the evidence of use submitted, accepted the application presented by L’Amande S.r.l. and authorized the registration of the Trademark in the Special Register of Historic Trademarks of National Interest, with the right to use the "historic trademark of national interest" logo.

L’AmANDe

138 YeArs – LoNG eXperIeNCe

L’Amande was one of the most important brands of the vintage Garcin & Rabattu Marseilles soap-works in the 19th century. Then, in 1884 the brand was registered and gave its name to the company: Huilerie & Savonnerie de L’Amande. This company was destined to become one of the most famous soap factories during the golden years of Marseille’s soap-making tradition. For more than a century, L’Amande has been synonymous with quality in the great tradition of Mediterranean soapmaking; in keeping with its distinguished heritage, today L’Amande soaps are still produced in cauldrons, using the traditional, so-called Marseillais method in which the oils and raw materials are simmered for six days and six nights. The solid soaps which made L’Amande famous in France at the end of the 1800’s, have gradually been joined by genuine liquid soaps, creams, bath foams and many other products, while still maintaining the high quality which has always distinguished L’Amande.

In 2022 L’Amande is one of the five oldest soap brands in the world, and its mark has been recorded in the register of Historical Italian Brands of the Italian Ministry of Economic Development.

And today, after several experiences in the International markets and following the requests of several distributors and chains, L’Amande decided to launch its line NUTRA

Nutra Family and enfant lines

Nutra new line is a value for money brand that is suitable to the needs of mass market chains, still preserving the tradition and long experience achieved by the Company in 138 years of activity. The new Nutra products by L’Amande are designed to meet the needs of the whole family, from the oldest to the newborn. All products express the highest quality standards of the L’Amande brand, characterized by the highest quality of raw materials from organic farming and meticulous care in the testing phase. These products are dermatologically tested and tested on seven different metals in order to protect the most sensitive skins reducing the risks of allergic reactions. Furthermore, all the products of the Nutra lines are packaged without boxes,

in order to reduce the number of waste and their environmental impact. Each product dedicated to the whole family has been scented with three different fragrances to choose from, citrus, spicy and flowery, in such a way

also covers the sensory tastes of even the most demanding smells. Cirtus: Strong but delicate fragrance. Spicy: very perfoming, energizing fragrance. Flowery: delicate, intense and performing. Nutra also includes a line designed specifically for the needs of babies, consisting of six products, in order to cover all the washing phases; all products are dermatologically tested and their ingredients chosen specifically for their protective, emollient, hydrating and lenitive properties.

• Body oil: studied for the daily massage. Cuddles between mom & child.

• Protective cream: specific studied for the diapers exchange. Protect the sensitive skin from the redness.

• Delicate bath cream: delicate formula let the skin smooth for the perfect bath.

• Delicate Liquid Cleanser: so delicate cleanser studied to be used each time is needed.

• Fluid body cream: cream studied to let the child skin so smooth, fresh and nourished.

• Detangling shampoo: specific to be so delicate for the child head leaving soft hair.

CosmoproF AsIA Is bACK!

the appointment is in singapore from 16 to 18 November

Cosmoprof Asia 2022, The Special Edition, will return in-person, together with Cosmopack Asia, from 16 to 18 November in Singapore. The event has been re-located in Singapore from its home base of Hong Kong, in order to make it happen, after the 2019 edition. The face-to-face event will gather the beauty and cosmetics industry’s key players from all over the world, proving that nothing will stop the beauty and cosmetics industry from reconnecting face-to-face. This year, Cosmoprof and Cosmopack Asia 2022 will be strongly supported by the Singapore Tourism Board. Singapore, one of the world’s most connected countries, can be reached through Changi Airport, which serves more than 85 international airlines flying to about 100 cities across 46 countries and regions. This will be a fantastic opportunity for exhibitors and visitors to meet, thanks to a centrally located business gateway.

FACts AND FIGures

Thanks to the excellent teams of BolognaFiere and Informa Markets, despite the tough past years. there will be a participation of over 1,000 exhibitors from 40 countries and regions. Cosmoprof Asia will occupy 5 halls at the Singapore EXPO, covering an exhibition area of up to 50,000 sqm. There will be 17 countries and regional pavilions, including: Australia, California, France, Germany, Italy, Japan, Korea, Mainland China, Malaysia, Poland, Singapore, Spain, Switzerland, Taiwan, Turkey and U.K. More than 15,000 attendees are expected to visit the fair to explore the many novelties displayed by International exhibitors. “ We are excited to meet our beauty community again, this time in Singapore”, said Gianpiero Calzolari, President of BolognaFiere. “The event is a not-to-be missed opportunity for stakeholders to understand how consumers habits continue to change in the Asia-Pacific region, and how to develop new projects and proposals to meet the specific need of the market.” “Cosmoprof and Cosmopack Asia are proud to return to the physical event format, offering worldwide exhibitors and consumers a safe venue in which to meet and greet suppliers, experience products in- Person, and learn about the region’s most compelling trends,” said David Bondi, Senior Vice President – Informa Markets Asia and Director of Cosmoprof Asia Ltd.

speCIAL eVeNts AND INItIAtIVes Sustainability is one of the key topics at Cosmo Talks, the educational programme that will feature key trends, experts and analysts. Sessions will include Trend Forecasts and Digital Beauty, Market Watch and regulations. The well-known international agency Beautystreams will present the CosmoTrends Report, showcasing key trends spotted among the exhibitors, and highlighting notable brands and products anticipated to have a Strong impact on consumers on the Asia-Pacific market. Cosmo Onstage will present live demos, product presentations and innovative treatments to beauty and spa professionals, hair stylists and nail artists. One of the special services of the Cosmoprof International network will be the Buyer Programme and Match&Meet platform to improve business. 300 selected buyers from across the world will participate to the Buyer Programme: they will come from Australia, Asean countries, India, Korea, Japan, Europe, Middle East and the U.S.

REFORCE TRIO

Weak hair with loss problems? Introducing REFORCE, the maintenance program that integrates and completes the professional salon program.

STEP 1: REFORCE SHAMPOO

STEP 2: REFORCE MASK

STEP 3: REFORCE TONIC

s ewA r D m e DI ter

wHeN NAturAL beComes HYper-teCH

reForCe FOR WEAK HAIR AND HAIR WITH LOSS PROBLEMS

The REFORCE Line offers an effective response as an adjuvant treatment in the prevention of hair loss, focusing on a combination of highly effective active ingredients and a method made up of accurate gestures and dedicated massages.

REFORCE Professional Treatment, when performed promptly and regularly, intervenes effectively at different levels:

• improving the condition of the scalp,

• protecting the skin microbiome,

• strengthening and protecting weakened hair structure, by with a volumizing action and anti-breakage protection.

reForCe trIo

Introducing the NEW KIT REFORCE, the fortifying and thickening maintenance program with Organic Rocket and Oak Extracts + PROCARE Complex and FiberHanceTM, highly effective active ingredients.

1 - Thickening and volumizing action

2 - Anti-breakage protection

3 - Fortifying action

4 - Microbiome protection

step 1

reForCe sHAmpoo

FORTIFYING THICKENING SHAMPOO

With a strengthening and volume-building action, it delicately cleanses the hair and scalp, restoring the hair fibre’s resistance, volume and shine.

90.5% natural-origin ingredients SULFATE FREE - EASY RINSE SYSTEM

step 2

reForCe mAsK

FORTIFYING BODIFYING MASK

The REFORCE line has been enhanced by a new product, REFORCE MASK, a light mask for regenerating lengths, which, thanks to its volumizing and strengthening anti-breakage action, makes hair thicker and stronger, leaving it light, soft, bright and resistant.

98% natural-origin ingredients

step 3

reForCe toNIC

FORTIFYING THICKENING MAINTENANCE TONIC Maintains good condition of the hair bulb, improving the quality of the hair fibre.

95% natural-origin ingredients

tHe eLIXIr oF tHe Future

An epochal discovery and high-tech formulas with natural and renewable ingredients are the secret of the new elixirs by Chrissie Cosmetics, the ethical and family-run company that everybody loves. In real life and on the social networks

Exclusive biotechnologies and a young CEO at its head have taken Chrissie Cosmetics to achieve incredible results. A growth in turnover of 48% and expansion on foreign markets.

At the base of the success there is the efficacy of its cosmetic treatments: a perfect balance between certified raw materials of excellent quality, sensory pleasure and formulas covered by international patents.

Thanks to in-house research laboratories where the skin is studied and its allies for over 40 years, Chrissie Cosmetics has discovered how to act on the electromagnetic mechanisms which influence the regeneration and the good functioning of the cells.

“Beauty is not the objective, but the journey, our cosmetics are pure emotion, created with highy advanced formulas supported by excellent results.”

Luca Casadio, CEO, Chrissie Cosmetics

It does so thanks to the Magnetized water included in the new Elixirs, a special water which, subjected to a magnetic field, increases the delivering power of the active ingredients, thus boosting the efficacy of the treatments. They can also be used in combination with one another: the Elixirs are the biotechnological answer to dull skin and genetic and epigenetic ageing: microbeads immersed in a hydrogel based on magnetized water.

There is the defensive Antismog, the Ultramoisturizing with retinol and marine ingredients, the antioxidant and preventive Multivitamin, the soothing Soft Touch and replumping Hyaluronic 4K (on sale in pharmacies and on www.chrissiecosmetics.com).

The Casadio family: Roberto Casadio, Project Manager Rephase; Viviana Giovannini, President Vivipharma; Romeo Casadio, CEO Vivipharma and Luca Casadio, CEO Chrissie Cosmetics

4 HYALURONIC ACID TO MAXIMISE ITS PLUMPING EFFECT

VITAMIN E FOR AN IMPRESSIVE ELASTICIZING ACTION PUREST MOLECULES CONTAINED IN MICROPEARLS THAT ACT ON YOUR SKIN

The new Halo collection draws inspiration from the fascinating meanings of the word “halo”: light, aura, circle, ring. And the shots and images perfectly express this contemporary mood.

Can’t you see All love’s luxuries Are here for you and me

And when our worlds they fall apart

When the walls come tumbling in Though we may deserve it It will be worth it

Bring your chains (Depeche Mode)

Halo is a pop in nature. An elegant collection of hairstyles and colors that combines luxury, lightness, and sustainability. A collection that expresses the multiple facets of a woman through a color palette that merges calmness and comfort with energy and vitality. For women who want to celebrate their optimism and glowing femininity, giving a contemporary twist to vintage looks.

LUIGI MARTINI

In a time of contrasting trends, women can now combine relaxing and regenerating colors with bold, vibrant shades to show their true personalities. This season’s colors perfectly express two opposites –calmness and chaos – through light infused pastel shades and more vibrant and energetic ones. This way, they meet the need for tranquility and wellbeing and highlight our commitment to nature and the environment.

A message of joy, optimism, and hope for the future. The Halo collection’s color palette reveals the need for peace and harmony while bringing out one’s personality in a bold, light-hearted way.

A celebration of contrasts, where elegant styles alternate with textured ones, merging past trends with innovative hair cutting and coloring techniques.

Artistic Director & Concept: Luigi Martini

Photo: Mauro Mancioppi

LI s A p L e X tm bo ND s AV er LA me LLA r wAter

An instant action to restore beauty to the tips and eliminate frizz

Finally, a light, ultra-fast treatment, suitable for all hair types and textures. It gives intense shine and repairs all hair types in just 9 seconds. Without weighing it down. The Vegetal Protein Complex contained in it preserves the integrity of he hair’s lamellar structures.

LAmeLLAr teCHNoLoGY:

Let’s DIsCoVer It

This lamellar conditioner is an ultra-light liquid treatment; its technology exploits the power of lamellae, particles able to penetrate the hair cuticle and repair damaged areas on each lock more easily than traditional hair creams and masks. By working in thin layers, the formula deposits small active ingredients such as moisturisers, amino acids

(for strength and shine) and conditioning agents into the damaged areas of the each lock of hair, and immediately penetrates the hair shaft for an enhanced nourishing effect. In brief, the water on the surface of the hair activates the smoothing power of lamellar technology. The conditioning agents are organised into a fine lamellar structure that covers the fibre, smoothing out any irregularities in seconds.

The hair becomes shiny, smooth and perfectly manageable during styling, ensuring impeccable lightness.

A proDuCt tHAt GuArANtees resuLts wItH No Doubt

Thanks to the active ingredients contained in the formula, LisaplexTM preserves the integrity of the hair’s lamellar structures on elastic properties, on flexion and on cuticle abrasion. It has two functions. It acts at an intracortical level – on the inside –

strengthening and lubricating the surface of the hair: it reduces damages caused by aggressive chemical treatments, environmental stress and styling practices. The second function acts at surface level in the cuticle- on the outside – tripling the strength of damaged hair by replenishing the natural anti-breakage elements; it strenghtens hair, helping it withstand damage caused by combs, brushes and hair dryers: it protects the hair even in extremely humid environments.

A VANILLA FrAGrANCe eXpressING sweetNess

The product is characterized by an interesting fragrance consisting of a base note of vanilla, amber and white musk expressing sweetness, a heart note also linked to vanilla and to fruity fragrances. It ends with candid and velvety top notes with rose, jasmine and coconut.

HALo / Co LL e Ct I o N 22/23

by Luigi martini

Halo is a pop in nature. An elegant collection of hairstyles and colors that combines luxury, lightness, and sustainability. A collection that expresses the multiple facets of a woman through a color palette that merges calmness and comfort with energy and vitality. For women who want to celebrate their optimism and glowing femininity, giving a contemporary twist to vintage looks.

Artistic Director & Concept Luigi Martini Photo Mauro Mancioppi

PERFECT VOLUME

DCM presents a complete range of products to boost volume and softness in the hair. Enriched with Pro Vitamin B5 and Wheat Proteins, leaves hair instantly thicker to the touch, with more body and volume at the roots and more suppleness at the lenghts and ends. Suitable for fine, brittle hair.

ALL PRODUCTS ARE SLES - PARABEN FREE

Piazza Emilia,

PERFECT

PERFECT

Detangles, smoothes and leaves hair looking visibly healthier and shinier in just 8 seconds!

FANoLA preseNts woNDer No YeLLow: A N ew LIN e o F pro D u Cts F or b Lo ND e HAI r w I t H AN e V e N

b IGG er wow FACtor

Fanola has taken the best-selling products in its collection, developed new formulas and redesigned their packaging, to create high-performance vegan treatments that are even more advanced

wonder No Yellow takes centre stage in Fanola’s amazing array for people with blonde hair. After stressful times and big changes, your hair needs moisturizing and revitalizing just like the rest of your body. This is especially true of lightened hair, which requires greater care and attention. To restore the softness and shine of blonde hair, Fanola has created wonder No Yellow by fine-tuning the formulas in one of the best-selling lines in the entire core collection. An extra helping of nutritious qualities has been added by a host of powerful ingredients such as Dragon Fruit and marula oil, but everything still revolves around the star player: violet pigment As well as neutralization of yellow hues, you now also get exceptional moisturizing and protection: the wonder versions of the No Yellow shampoo and mask by Fanola have taken products that have gone down in the history of Fanola and the hairstyling world as a whole, then elevated them to a whole new level. A new cosmetic era filled with wonder, joy and happiness is being celebrated with redesigned packaging, featuring

The word “wonder” conjures up images of something stunning, impressive and new that can really take your breath away. Showing its innate instinct to generate the wow factor, Fanola has pulled something magical out of its hat once again: the wonder line has been designed to take yet another step towards perfection in haircare treatments. Its enhanced, extra-nourishing formulas provide protection and work effectively from the roots to the tips of all types of hair, making it even softer and glossier.

a softer, smoother and more enticing outline for the iconic Fanola shape. The vegan formulas underline Fanola’s dedication to both the environment and customers’ needs. Thanks to its outstanding technical expertise and tireless quest for perfection in its products, Fanola allows users to experiment and embrace unconventional creativity, for styles with an even bigger WOW factor!

sAV e tH e Co Lor: t H e N ew sIN es IA

r ANG e t HAt to N es HAI r AND remoV es u N wAN te D H ues

New formulas for coloured hair in just a few minutes, from the brand behind Greenrich beauty

Sinesia has taken on the significant challenge of making the beauty world greener, with no excuses and no compromises. It has taken a big new step in this direction with save the Color: a range of haircare products that give colour, shine and protection to hair while also protecting and preserving the environment. No Yellow synergy, No orange synergy, Honey synergy, Apricot synergy and Cocoa synergy: these five families of products for five types of hair were all produced with the aim of staying true to Sinesia’s core values. Providing intensive protection and nutrition for hair fibre, they are enriched with biodegradable superfood ingredients that can offer long-lasting effects Thanks to active ingredients packed

with amino acids, in just three minutes the two-in-one beauty and well-being Save The Color system revitalizes hair and fills it with dazzlingly vivid tones. Colorvis Complex, the name used for the combination of Chlorella Vulgaris and White Lupin, is an organically grown and Carbon Neutral certified ingredient that supports international climate protection projects.

More than just a toning treatment, save the Color is a hair repair system that is brimming with light, highly biodegradable* and contains an average percentage of ingredients of natural origin of more than 90%**. It boasts low-rinse formulas and can be used at home and in salons between technical procedures.

No YeLLow sYNerGY: Recommended for natural or high-lifted blond, silver and grey hair, this brightening and nourishing anti-yellow treatment is perfect for neutralizing unwanted yellow hues.

It has a toning effect and produces vibrant neutral and cool shades. Consisting of a brightening anti-yellow shampoo and a nourishing anti-yellow mask with Shea Butter, both of which are enriched with Colorvis Complex***, the line has an instant toning effect and leaves hair silky and glossy.

No orANGe sYNerGY: The perfect choice for natural or coloured light brown hair. Working together in tandem, the brightening anti-orange shampoo and the nourishing antiorange mask peerlessly prevent the orange and copper hues that often emerge during the colouring process and produce vibrant neutral and cool shades.

They offer exceptional moisturizing and help to restore hair’s natural beauty.

HoNeY sYNerGY: Bring out the best in colour and rediscover the quintessence of brightness in every single lock of coloured or natural hair. Honey Synergy helps to keep golden blonde hair healthy and nourished at all times. The toning and brightening shampoo and the colouring and nourishing mask stop hair from getting dry and dull.

AprICot sYNerGY: This line has been specially developed to keep glamorous copper apricot shades looking perfect at all times. Enriched with Colorvis Complex*** and nourishing active ingredients, the Apricot Synergy selection consists of a Shampoo and a Mask that have been produced to reinvigorate cosmetic colour and give hair a velvety texture.

CoCoA sYNerGY: Working in mouthwatering synergy, these products enhance cosmetic colour and leave hair silky and glossy. The vibrations from the chocolate add a sense of movement to brown hair, creating delicate arrays of different tones. Take care of brown hair and keep it nourished and full of colour with Cocoa Shampoo and Cocoa Mask. They are ideal for revitalizing all along the lengths without creating colour build-up.

Here is a great tip from Sinesia that underlines the synergy between all of its product lines: add three multivitamin Drops and leave in the product for an extra five minutes for intensive moisturizing and antioxidant action with every treatment, to make the colour even richer and longer lasting.

DROPS OF UNADULTERATED BEAUTY FOR YOUR FACE AND HAIR

CREATE YOUR OWN INDIVIDUALLY TAILORED BEAUTY ROUTINE WITH SINESIA SUPER DROPS!

Use the product neat on your face as a serum and on your hair for perfecting action, or combine it with creams and masks to boost their specific effects.

be AutYA s IA 2022

b ACK to t H e N etwor K!

satisfaction from both local and international exhibitors despite a smaller exhibition due to the Covid pandemic

The prestigious BeautyAsia Singapore 2022 concluded its 24th edition recently in July after a two-year hiatus. The 2020 February edition had to be rescheduled at the eleventh-hour when Covid-19 hit. Recognised as the region’s preferred trade show for the beauty and wellness industry, BeautyAsia 2022 welcomed an encouraging crowd of attendees over three days and a gathering of exhibitors from Australia, Hong Kong, Italy, Japan, Korea, Malaysia, Singapore, Thailand, among others. Gillian Loh, Project Manager of Lines Exhibition, said: “These few years have been challenging for the exhibition industry. Even as Singapore reopens to living with Covid, no one can be certain for when is the ‘right’ time, the ‘best’ time to hold the exhibition. Many factors come into play. Many things have changed.”

“Nevertheless, it brings us joy to know that we did what we can and put forth the exhibition. We are most delighted and incredibly appreciative to hear from most exhibitors that they are really pleased with the exhibition.

Many did not know what to expect after a two-year hiatus following the Covid situation. There was some concern that the exhibition was smaller this time with several of our foreign exhibitors unable to attend as they continue to face a tough situation and challenging circumstances back in their home countries at that time. Nonetheless, the participating exhibitors of BeautyAsia 2022 are satisfied with the response they had received, many exceedingly surprised. And this couldn’t make us any happier! We are sincerely thankful for the support and for the exciting showcase by these exhibitors. Our exhibitors both local and foreign had the opportunity

to reconnect with old customers, established new-found relationships, garner new leads and generate awareness for their latest in-demand products. Everyone is glad to be back to network in a physical exhibition.”

Mr. Giacomo Punzo, Owner of La Dispensa-Saponi Florinda from Italy, said “The exhibition was successful and we had the chance to meet interesting distributor contacts for Singapore and nearby areas. Highly recommend to all the company that are looking to extend their export market.”

BeautyAsia’s turnout of attendees is a testament that the local market continues to carry an ever-growing appetite for what’s new and upcoming in the beauty and wellness space.

BeautyAsia 2023 will be back with the 25th edition to connect suppliers, manufacturers and distributors from all corners of the globe.

DIFFERENT BRANDS WITH THE SAME PASSION

AGF88 Holding is a specialist Professional Hair & Skin Care group that has been a leading international exponent of exceptional Italian quality since 1988. Its professional hair, face and body products are Made in Italy and expo ed to 108 countries worldwide.

With a global team of managers and highly qualified expe s in the field and a number of successful brands on the professional beauty scene,

AGF88 Holding promotes the values of a big family and a constantly evolving business, striving to cater to the needs of the markets, people and the planet.

Fanola

NEVITALY

PRIVATE LABEL DIVISION:

WHERE YOUR BRAND FINDS ITS HOME

We offer to our PRIVATE LABEL clients a turn-key package of professional hair & skin care products, designing a four-handed Brand and fully respecting the Planet. With our 3 plants, we are one of the major industrial company in Italy. We’ve achieved this because we believe in who has believed us.

DoubLe DIGIt GrowtH For beAutYworLD mIDDLe eAst 2022

increase in net floor space taken, we are seeing incredible growth figures across the show this year,” said Flyn Roberts, show director at Beautyworld Middle East. “Demand for advanced beauty technology that is also sustainable is transforming the industry, which holds huge promise for this year’s show and we’re on track to top last year’s turnout of 31,000 industry visitors.”

hair, nails and salon supplies; machinery, packaging, raw materials, contract manufacturing; fragrance compounds and finished fragrances; as well as natural and organic make-up.

Beautyworld Middle East – the region’s largest trade fair for beauty products, hair, fragrances, and wellbeing – will return in 2022 with double-digit yearon-year growth,as increased exhibitor participation sets the course for one of its most successful editions yet. Taking place at Dubai World Trade Centre (DWTC) from October 31 to November 2, this year’s show – the 26th in Messe Frankfurt’s annual series –is more than 90 percent fully booked, with exhibitor numbers expected to top 1,200, compared to last year’s total of 891. While 60 countries are expected to exhibit at this year’s Beautyworld Middle East, it is also set to feature 25 country pavilions, including the return of Singapore, China, Taiwan, Morocco, and Tunisia, after absences in 2021. Korea wil lalso feature three new organisers in the Gyeonggido Business & Science Accelerator, IBITA-KBITA, and the Korea Exhibition Company. Pavilion space is also on the rise with both Thailand and the USA doubling their space compared to last year and Germany increasing its participation by 65 per cent. “With a 22 per cent increase in exhibiting countries, a 34 per cent increase in exhibiting companies, and a 42 per cent

Technology and sustainability developments are providing a 21st Century make-over for the beauty industry and further enhancing prospects for the Middle East and Africa’s beauty and personal care market, which Euromonitor International already estimates will grow to a combined value of $58.3 billion over the next three years. This year’s show, spread across 14 halls rather than 11, will see the return of the ‘Beauty Tech’ section, providing a dedicated area focused on new business opportunities. Beauty Tech joins six other major product sections to be featured in this year’s show, namely: cosmetics and skincare; personal care and hygiene;

As the industry undergoes massive transformation, the show’s probing, three-day ‘Next in Beauty’ conference will examine the innovation, retail solutions, sustainability, market trends, and futuristic products that will lead to improved business performance and enable brands to better connect with customers. “This year’s conference speaker line-up is a truly multi-national gathering of industry innovators from e-commerce leaders to sustainability consultants, brand developers to sector commentators and product innovators,” added Roberts.

In addition to the exciting Front Row line-up of daily beauty showcases and demonstrations by the UAEheadquartered multinational The Nazih Group, the show will again host Quintessence – its exclusive platform where the world’s ‘crème de la crème’ of niche perfume brands will showcase their creations in a luxurious environment.

The show will also host ‘Beautyworld Middle East Awards’, which celebrate sector excellence across 12 categories with the winners to be announced at a glittering honours ceremony at the Address Skyview on the 31st October.

Exhibitor numbers, booked floor space, and participating countries all see substantial growth compared to last year’s event

M3K is the history of Sens.ùs and spans more than 20 years. M3K is tradition, safety and trust... it is femininity!

M3K is now named after a woman who is the essence of the history of beauty, Sens.ùs wants every woman to feel beautiful, like a princess.

Feeling important and unique, even with the passing of time, is the very best we can wish for our customers and future generations.

The name Grace embodies deep meanings of beauty and charm. Grace is also an icon of style and elegance, loved by women of all generations.

scan here to listen to the sound of beauty

ONCE UPON A TIME THERE WAS M3K, NOW THERE IS COLORGRACE

Mixing ratio 1: 1.5

Wide range of shades

100% white hair coverage

Lifts up to 4 levels and more with the Super High Lift series - Mixing ratio 1:2

Kind to scalp and hair

Radiant result

Perfectly balanced bases and tones Consistent results every time

Easy to use

Lasting color you can rely on A multitude of Services are available on the Sens.ùs App Pleasantly neutral fragrance

PROFESSIONAL

PROFESSIONAL QUALITY HAIR CARE 100% MADE IN ITALY

Find out how to become one of our “customer partners”. Thanks to an expertise of over 30 years in hair color, hair care and skin care products and with a portfolio of more than 1000 formulas, we offer made in italy full services to more than 200 brands in 90 countries around the world.

Connect yourself with the most innovative company for private label production of personalized cosmetics.

Do standyouout?

Make the most of your personality and uniqueness with Nouvelle, brand conceived and produced in Italy with a history of over 30 years and distributed in more than 80 countries worldwide.

Animated by the culture of design, fashion, with advanced cosmetic research and a strong attitude to the world of art, Nouvelle satisfies the dreams of your customers. More than 15 lines of color, styling and treatment for a fascinating esperiential journey in hair salons or at home. made in italy

COLORED HEROES

Private label semi-permanent hair color

The temporary solution to change hair color without commitment. Vegan friendly, peroxide&ammonia free color creams, cream gels, conditioners and masks, which bestow great nourishment and shine to the hair.

ASK US HOW TO DEVELOP YOUR COLOR LINE!

The ultimate revolution in hair repair

acids + mineral salts &

green

pA r Lu X prese N ts DIGI tALYo N®,

t H e N ew HAI r D rY er

From the famous Italian company, an extraordinary novelty product: their first digital hairdryer

Its name features it: Parlux DIGITALYON® is a brand new professional hairdryer with a digital motor and represents the natural evolution of the best-selling Parlux model of recent years, Parlux ALYON®.

For over 40 years Parlux has been assuring professionals and not only, high- quality electric and electronic appliances and on this occasion too, the researchers of the Milanese manufacturer developed for this new model, all the best technical details able to satisfy any professional need. Without no doubt, the digital technology offers this hairdryer extreme lightweight and power; peculiarities that translate into further reduced weight, excellent balance, extreme ease and speed of drying for perfect hairstyling services, to be carried out in a short time and which, at the same time can safeguard the health of the operator (avoiding annoying arm and shoulder pains). It is much more silent and powerful (2400 Watt) and includes an innovative digital motor presenting a new “wave type” resistance, ergonomic handle and perfect balance, anti-heating body, the now essential technologies – ionic and ceramics

“Air Ionizer Tech”, and the hair catching system “HFS Hair Free System”, a new design nozzle “SLIM”, having a plate effect

a softer and more brilliant hair. The completely redesigned filter has been developed and patented to better retain the dirt that often gets inside the appliance; in this way, the power and efficiency during use remain unchanged. Its shell, with a modern design and prismatic shape, is treated with a silver powder paint which gives it the “Antibacterial” treatment to which all Parlux hair dryers are now subjected.

This brand new hairdryer is available in two different color versions: Silver and Anthracite which further denote its “digital” character and two different versions:

• “Standard” (with two nozzles: standard and slim)

• “Pack” (includes the new Parlux DIGITALYON® hairdryer and the revolutionary diffuser “MagicSense®”), the ideal one for the natural drying of wavy hair.

International Image and Integral Aesthetics Exhibition

tH ree Y e A rs F u LL o F CHANG es F or V I tALFA r Co!

From the change at the top of the company, in January 2021, with Luca messinese becoming the new Ceo, to the expansion of the headquarters on the outskirts of milan, via an ambitious project of international expansion, up to the recent announcement of acquisition of the turin-based roverhair… Vitalfarco tells us about a period of great excitement and transformation!

of experience in the hair sector, Vitalfarco is today one of the Italian leaders in the production of hair bleaches and dyes and export its know-how in the formulation of highly advanced treatments for hairstyling professionals all over the world. When I took over the helm of the company, I did nothing except continue the policy of investments that my predecessor had already started, opening up to further opportunities and enthusiastically taking on the new challenges of the cosmetic industry.

From the new head office, inaugurated in 2019 and then completed with the foundation of the Academy, to the manufacturing site dedicated to bleaching powder to the recently built logistics pole, the company has expanded to occupy a total of over 10,000 sq. m. The new offices currently house various departments, from the in-house laboratory, the nerve centre of the company, to graphics, from the commercial department to marketing, providing our clients with all-round support, both for our Maxima, Vitael and NHP brands, successfully exported to all five continents and for private label service.

EM: Have you implemented r & D activities?

Lm: Investments in research and development are continuing, with

INTERVIEW WITH LUCA MESSINESE, CEO of Vitalfarco

EXPORT MAGAZINE: Despite the criticalities that the cosmetic industry has recorded in the last few years, Vitalfarco has been at the centre of three years of great growth and renewal, which has led the company to reinforce and consolidate its presence in the sector of reference. what is all this due to?

LuCA messINese: With over 50 years

than 30 countries, on European and international markets. The new company will have two independent units, the Turin-based one and the Milan-based one, which carry on the strategies agreed for 2022 - 2023 on the new portfolio of brands, with both parties being able to count on a solid team of professionals brought together under Vitalfarco brand.

EM: You have announced ambitious projects of internationalization….

particular attention focused on highly advanced technology and sustainability. Vitalfarco has always been attentive to green topics and is constantly committed to minimizing the environmental impact of its business. Hence, the adoption of technologies that can reduce consumption and the introduction of eco-friendly packaging for the production of the new lines.

EM: Are you making room for online activities and the digital world?

Lm: A strong impulse has also been given by the development of the digital strategy and online channels, creating a showcase on one of the largest marketplaces of the B2B market and with the opening, in early 2021 of our own e-commerce channel. New investments aimed at accompanying Vitalfarco on a fully-fledged digital transition are expected in the coming years, with a special focus on online communication and digital PR.

EM: Is there any important news regarding brands?

Lm: In the first half of 2022 the restyling of all Maxima Professional lines was completed. This project is at the basis of the rebranding which will lead to a repositioning of the leading Vitalfarco brand. It has been at the centre of a major expansion of the range with the addition of new technical products and various new haircare and treatment lines: Charcoal, the

innovative line of professional bleaching and and blond hair care; Silver, the new specific anti-yellow line; the new Therapy hair care rituals and Vitalker scalp treatments.

EM: You have an important piece of news about acquisitions…. Lm: The announcement of July 2022 is on the completion of the acquisition operation of Roverhair, leader in the hair care sector with a strong green orientation, with which Vitalfarco further strengthens its presence in the sector of reference, confirming the solidity of the group. The operation will guarantee the stability necessary for the expansion of the global presence of the Roverhair and Midhara brands, already present in more

Lm: Of course, the company is committed to a gradual expansion in the EMEA area, with special attention for North Africa. The starting point will be the opening of a new pole for the production of bleach, in Tunisia, considered the gateway towards the Middle Eastern markets, where the demand for excellent Italian products is increasingly growing. Already confirmed the presence of the company at the usual October trade shows, from Beauty Istanbul to Beautyworld Middle East in Dubai and EBS México, which are appointments that are confirmed every year as being unmissable to consolidate old partnerships and create new ones, in a real opportunity for discussion and creation of networking.

Claudia Stagno

Kosmet IKAL

pro D u CING C ustom Cosmet IC s F or AL most two D e CAD es

the Italian company designs innovative cosmetic lines with a guarantee of quality

Kosmetikal is a meticulous and flexible company that has been designing and producing innovative cosmetic lines, even in small batches, for almost twenty years. It creates custom studies based on the clients’ needs thanks to is Research and Development laboratory. Kosmetikal closely follows the evolution and trends of the beauty market and is always ready to successfully face new challenges, also thanks to obtaining certifications to keep up with top market standards. IT holds two important certifications: ISO 9001:2015, on the quality management system, and ISO 22716, which certifies that its Good Manufacturing Practices system ensure high standards of cosmetic safety.

eXpertIse IN tHe prIVAte LAbeL orGANIC seCtor

Thanks to its qualified and experience Research and Development team, Kosmetikal has become a benchmark for the development of new products with particular attention to the creation of green, eco-friendly, organic and vegan formulas. Its highly competent Technical Cosmetologists can fulfil every request, from consultancy to development formulation of new projects, up to the production phase. The fully-equipped laboratory means that Kosmetikal is the partner of choice in meeting all cosmetology needs. It is able to develop innovative formulations, manufacturing the product according to the client’s needs and respecting the highest standards of safety and quality.

It manufactures and follows all stages of the cosmetic product: after agreeing with the client on the basic specifications, it creates the formulas. Samples are produced and tests performed to check compliance to standards and the client’s requests and requirements.

Kosmetikal can offer advice on advertising claims, cosmetic product notification in the EU portal (CPNP) and editing the PIF (Product Information File). All the products developed by Kosmetikal respect European regulations, complying with the quality standards laid down by ISO 22716 and 1223/2009 industry regulations. Every raw material is checked in the Kosmetikal warehouses by the Quality Control department with chemical-physical analyses and is introduced into the supply chain only after validation. Packaging compliance is also evaluated. In addition to in-house chemicalphysical and microbiological testing, accredited external laboratories perform challenge tests, skin tolerability tests, dermatological testing, heavy metal detectability, SPF testing, cytotoxicity testing and UVA, efficacy tests etc. All this means that Kosmetikal can provide a complete turn-key service, from product design to promotion, carefully evaluating competing products and market trends considering the positioning of the product.

AN eXCLusIVe INGreDIeNt

Kosmetikal is the Italian and European exclusive distributor of the active water of snail slime, a mucous secretion consisting of various substances of great cosmetic interest, such as Allantoin, Glycolic Acid, Elastin, Collagen and come Vitamins, Proteins and Peptides. Snail Slime has many properties, including healing, soothing, nourishing and regenerating, anti-stretch marks and anti-hyperpigmentation. It promotes Biodiverse Cosmetics with ingredients to support biodiversity, understood as the activity of preserving agro-food varieties linked to a typical territory from their extinction caused by the massive use of industrial processes, which import products that are more in

demand on the market and thus favour their recultivation. The goal is to make known niches of products from Italy by using them as raw materials within the cosmetic formulation and promote their promulgation. The raw materials in Biodiverse Cosmetics are linked to sensoriality and derived directly from the farmers, are processed within Kosmetikal’s R& D Lab and proposed in the form of juices or glyceric extracts. Kosmetikal’s product lines are for the face, the body, the hair, babies, the super food line, the perfect skin line, a solar line and a fermented line.

uNCoVerING tHe seCrets oF tHe

AsIA pACIFIC beAutY INDustrY

in-cosmetics Asia, 1-3 November 2022, bIteC, bangkok

The global cosmetics market is in rapid ascent. According to Fortune Business Insights, it is projected to hit $415.29 billion in 2028, at a CAGR of 5% during the forecast period 2021-2028. Within this, the Asia Pacific (APAC) region is expected to dominate, valued at $102.55 billion in 2020 and forecast to increase significantly over the next five years. This is largely due to increasing urbanisation and improvements in standards of living, as well as a growing number of working women and a rising middle class across the continent. Home to more than 4.3 billion people, the region has become a focal point for beauty business investors and multinationals. With a reputation for innovation, much has been said about Asia being at the forefront of beauty both in terms of consumer discernment and product development. However, things have moved up a notch in the past few years. Where once the beauty industry was famous for whitening products, suncare and bold colours, it is now focused on more complex concepts, such as gender-less beauty, personalisation, and the digital beauty revolution. But what are the trends behind the scenes driving these developments? What are the ingredients, products, and processes appealing to consumers the world over, and how has Asia succeeded in curating such a mind-blowingly successful industry? All of the answers to these

questions – and more – can be found at this year’s in-cosmetics Asia, the leading event in Asia Pacific for personal care ingredients, which returns to BITEC in Bangkok from 1-3 November 2022. Taking place in Thailand for the first time since the pandemic, the event will provide a platform to connect the regional and global personal care industry; over 400 suppliers of personal care ingredients, fragrances, lab equipment, testing and regulatory solutions will have the opportunity to meet with an anticipated 9,000+ Asia Pacific personal care creators.

As ever, in-cosmetics Asia will deliver an unrivalled education programme, centred around the popular Marketing Trends & Regulations programme, which will define industry trends for professionals from across the NPD process. Featuring a plethora of top industry experts, the sessions provide attendees with market-leading facts, figures, analysis, research data and the

latest regulatory changes in personal care manufacturing. Perhaps unsurprisingly, China, the world’s second largest beauty and personal care market, will be the subject of a number of presentations in this year’s Marketing Trends & Regulations Theatre. Sophie Wen, Senior Market Analyst at Beautydata.ai will examine trends in Chinese domestic ingredients. Her session will explore functional ingredient trends and consumer purchasing habits, the demographics driving key trends, as well as leveraging some deep data analysis. She will also highlight previous growth patterns, the current growth drivers and future trends. There will also be an in-depth interpretation of CSAR and regulatory trends in China (Introduction of CSAR and its highlight on China ingredient regulations). China recently finalised the long-awaited overarching regulation –Cosmetic Supervision and Administration Regulation (CSAR) – formally replacing the 30-year-old Cosmetics Hygiene Supervision Regulations (CHSR). Trends in China – and other regional markets – will also be explored in a session focusing on K-Beauty, C-Beauty, J-Beauty, and T-Beauty. The future of Halal beauty will uncover how brands are innovating, strategies to obtain certification and whether being ‘Halal’ is a purchasedriver? The role of Gen Z and Millennials in disrupting the beauty landscape is also expected to be a hot topic.

reGIster toDAY AND reCeIVe AN eXCLusIVe INDustrY report

Attendees who register online for this year’s event will receive an exclusive in-cosmetics Asia 21-page industry report. With insights from The Kline Group and Gentleman Marketing Agency along with references to research by McKinsey and Company, Euromonitor and more, ‘The Changing Face of the APAC Cosmetics Industry’ report explores the impact of the pandemic on the APAC personal care and cosmetics market.

uNrIVALLeD eDuCAtIoNAL opportuNItIes

2022: A F u NDA me N tAL Y e A r

F or t H e be AutY IND ustrY

for the return to events and relations inperson. These are definitely encouraging signs which drive us to continue working for the coming months to organize events that are increasingly in line with the current ways of working and with the new ways of business.

EM: Cosmoprof bologna worldwide and Cosmopack, long awaited by the beauty industry, brought together the most important players, from suppliers to the brands to the world of distribution. Were the figures, as well as the enthusiasm to meet again, satisfying?

eZ: Cosmoprof and Cosmopack in Bologna had over 2,700 companies from 70 countries and 220,000 presences from 144 different countries. Compared to 2019, these results are excellent, considering the difficulties linked to the restrictions still in force in some markets and the international political situation.

The main buyers, retailers, professionals and distributors came to Bologna to discover what’s new and to resume relations, projects and commercial agreements. They were 5 days of great satisfaction and very profitable business meetings.

EM: Cosmoprof North America has just come to an end, in the middle of July. what were the results compared to the expectations? there was also a large presence of Italian companies… eZ: Cosmoprof North America 2022 was full of new things: a new exhibition area, a new format (from Tuesday to Thursday) and a better division of the areas with specific halls for the finished product of Cosmoprof and for the proposals of the supply chain of Cosmopack. In this case too, the results were very good, with more than 1,100 companies from 47 countries and 32,000 professionals who came to Las Vegas from 98 countries.

EXPORT MAGAZINE: Can we say that the trade show world in general is at last emerging from a troubled period? In particular, what is the perception that Cosmoprof and bolognaFiere currently have? eNrICo ZANNINI: We are very optimistic about the future. The events of the Cosmoprof network that have been held so far - Cosmoprof Worldwide Bologna and Cosmoprof North America – have recorded excellent results, but above all great enthusiasm

We also activated a very positive collaboration with the ITA (Italian Trade Agency) to invite over 70 Italian companies to the event, which thanks to funds from the ITA were able to present their collections and new products to the stakeholders at the event.

EM: How important is the American market for your Group, from a strategic point of view? In Las Vegas we noticed a large presence of operators from Central and south America: is this an area of interest that you intend to increasingly cultivate?

eZ: Over the last few months the American market has recorded important signs of recovery, thanks also to the continuation in some Asian countries of restrictions and the blocked circulation of international goods. Latin America is also particularly active at the moment, and Las Vegas, due to its geographical vicinity, is an important stage for come into contact with operators in Central and South America. As the main business partner for the operators in the cosmetic industry, we continue to monitor the developments of old and new markets, thanks also to

the collaboration with partners, agencies and international analysis centres, to be able to offer increasingly performing services to our companies and the operators who follow our events.

EM: the autumn is full of appointments in the Far east, from Cbe in bangkok to Cosmoprof India and Cosmoprof Asia. this shows the renewed interest – after a forced period at a standstill – in Asian markets. what is your strategy for these shows, always with an international connotation?

eZ: The Far East is a fundamental geographical area for business related to the beauty sector. Despite the difficulties of the past few months, we are excited at the idea of going back to events in presence in the area and once again meeting our local community. The first appointment will be in Bangkok, Thailand, with Cosmoprof CBE ASEAN, from 15 to 17 September: this is a first edition that is particularly anticipated, gathering interest from operators ready to evaluate new development in the markets of south-east Asia. Further dates are Cosmoprof India, in Mumbai, from 6 to 8 October, local industry are very excited about the return of the event, because Cosmoprof is a fundamental occasion to discover trends, habits and the new types of consumer in the country. Cosmoprof Asia also returns from 16 to 18 November, this year exceptionally in Singapore, to make up for the restrictions still in force in China. The appointment with Cosmoprof Asia has been a key moment for 25 years for the foreign development strategies of many cosmetic companies: we cannot wait to at last be back in presence, to discover how the main markers in the Asia-Pacific region have evolved.

EM: the ItA is increasingly present at your side to support Italian companies on their path towards internationalization. will it be the same for these three events?

eZ: The support of the ITA has proven to be fundamental over the last few months to help Italian companies

present themselves on the world’s main markets. We are proud of being able to have the ITA at our side for the forthcoming appointments as well, to contribute together to the relaunch of the Italian cosmetics industry.

EM: 2022 was characterized by the restart. what will the ‘mantra’ be for 2023?

eZ: The relaunch of our sector inevitably passes through connections and relations. Our objective is to bring discussion with partners and new collaborators back to the centre, because it is interpersonal exchange that leads to developing new ideas and sharing suggestions and projects.

Claudia Stagno

CosmoproF NortH AmerICA’s

19tH eDItIoN

over 1,100 exhibiting brands and 32,000 visitors

Cosmoprof North America, the leading B2B beauty exhibition in the Americas, successfully concluded its 19th edition from July 12-14, 2022, at the Las Vegas Convention Center, a shift from the Mandalay Bay Convention Center previously. The trade show welcomed attendees from across the globe at its new location across a new two-hall format which saw Cosmopack North America, the only event in the Americas fully dedicated to the entire beauty supply chain, with its dedicated hall for the first time. Throughout the three-day event, 32,000 retailers, distributors, investors, beauty brands, suppliers, and the press connected with over 1,100 exhibiting brands to discover new product launches and facilitate business. In addition to the new location and two-hall format, the 19th edition also unveiled a new categorization of finished products into four macro categories (hair care, skin care & makeup, nails, and natural products), much to the delight of

exhibitors and attendees alike. Alongside these macro-categories were the return of special areas Discover Beauty, Discover Beauty Spotlights, Discover Green, and The Beauty Vanities, in addition to the Country Pavilions, featuring brands organized by international delegations from Argentina, Chile, China, Colombia, Dominican Republic, Italy, Korea, Morocco, and Spain. The launch of highly anticipated special areas Discover Black-Owned Beauty, highlighting Black-owned and founded beauty brands that was curated in collaboration with The Beauty International Group, and Beauty Tech, highlighting companies providing the latest technological and digital solutions, made their debuts in the West Hall and North Hall respectively. The show also saw the return of notable programs such as the Buyer Program, connecting exhibitors with leading retailers, e-commerce platforms, international buyers, distributors, and brands including Aminco, Bloomingdale’s, Cos Bar, The Detox Market, Macy’s, Neiman Marcus, Revlon, Shiseido, and Space NK along with firsttime participants Target and Coupang, South Korea’s largest online marketplace. Through CosmoTalks, the global educational program powered by Cosmoprof, the exhibition hosted 12 seminars featuring speakers including

top executives from The NPD Group, thirteen lune, Ulta Beauty, Unilever, and more. Entrepreneur Academy, a unique one-day intensive workshop for up-andcoming beauty entrepreneurs, was soldout, as was the newly offered Cosmopack Education, with each of its nine beauty supply chain-centered sessions standing room only. Also returning was CosmoTrends, featuring trends showcased among exhibitors, including FILL IT UP (refillable beauty), LET’S TALK ABOUT SEX, SUPERCHARGED SERUMS, TEXTURED TRESSES, ETHICALLY SOURCED, and WFH SPA, and the Cosmoprof and Cosmopack North America Awards, which honored the best in beauty among exhibitors across seven categories live at the event. Both initiatives were conducted in strategic partnership with BEAUTYSTREAMS. Among the highlights of the show included Boutique, the onsite sampling bar featuring deluxe-sized samples from 20 brands with proceeds donated to Strength In Beauty (A CUT IT OUT grant for industry professionals), and the newly launched Innovation Studio at Cosmopack, showcasing innovation in the beauty supply chain across two installations on the show floor: LIFESCAPES, also in collaboration with BEAUTYSTREAMS, and Packaging Power!, presented by the FIT’s Packaging Design BFA Program.

I mportAN t N ews F rom bo Lo GNAFI ere G roup AND INF orm A m A r K ets

Las Vegas, NV (July 28, 2022)

Three leading B2B trade shows organizers BolognaFiere, Informa Markets, and PBA – Professional Beauty Association are joining forces to deliver the largest and most impressive series of beauty events in the US beauty market.

Beginning in January 2023, BolognaFiere, Informa Markets and PBA will combine their extensive beauty industry knowledge and network to create a best-in-class event format with unrivalled reach. BolognaFiere and PBA currently partner on the Cosmoprof North America show, held in Las Vegas, which was a resounding success in its 2022 edition. Over 32,000 retailers, distributors, investors, beauty brands, suppliers, and the press connected with over 1,100 exhibiting brands to discover new product launches and facilitate business.

PBA, who currently organizes ISSE in Long Beach, will now evolve the show to be a part of the Premiere Beauty expansion in Anaheim, one of several events in the new USA Beauty portfolio.

Beginning in 2024, BolognaFiere, PBA, and Informa Markets are willing to expand the Cosmoprof North America brand, bringing beauty industry professionals together in one of the highest growth markets in the U.S., Miami, FL which will also be well positioned to serve the Latin American market. While Cosmoprof North America and Premiere have different attendee value propositions, by partnering, the three organizations are able

to better leverage the power of the two industry leading brands, delivering extraordinary value, more robust digital offerings and data enrichment opportunities to a level never achieved in the beauty industry across the U.S. The joint venture would combine the industry-leading brands under the USA Beauty Portfolio, which would be led by industry veteran Ed McNeill with Meredith Loza and Marco Labbate leading Marketing and Sales, respectively in cooperation with the Sales and Marketing teams of BolognaFiere Cosmoprof. An expanded call center is also planned to launch in Orlando supporting the U.S. portfolio.

“With Cosmoprof North America’s exceptional customer experience and Premiere’s best-in-class education and data strategy, this partnership will bring truly unmatched quality and service levels to the beauty industry,” said Ken McAvoy, President of Informa Markets’ South Florida Ventures portfolio “Together, we can leverage the best of each brand across the entirety of the portfolio, creating an unrivalled customer experience.”

“The agreement is a fundamental step for the consolidation of the international expansion of BolognaFiere. The U.S. market is particularly in the spotlight today, given the current uncertainties in the Asian continent after the forced stop of recent months”, said Gianpiero Calzolari, President of BolognaFiere Group. “Cosmoprof is a unique model, also thanks to the synergies with our

international partners, Informa and PBA. Cosmoprof is a flagship of the Italian trade fair system, and we are proud as BolognaFiere Group to continue to increase its prestige and growth worldwide”.

“We are thrilled to announce this partnership,” said Enrico Zannini, General Manager of BolognaFiere Cosmoprof. “Together with Informa Markets and PBA, our trusted partners, we will offer more business and educational opportunities for the US beauty industry, supporting the industry in its growth, and offering more value to our customers.”

“This partnership is an exciting opportunity for continued growth for all sectors in the beauty industry,” says Nina Daily, Executive Director of the Professional Beauty Association

“PBA is committed to supporting and elevating beauty professionals, and the partnership with Informa Markets and BolognaFiere offers the best-in-class event opportunities for the industry as a whole.” “The industry has been asking for our commitment to align industry leaders and we are thrilled to take a historic next step towards delivering on that commitment,” noted Ed McNeill, Vice President of the Informa Markets, U.S. Beauty Portfolio. “This positions our brands to deliver education, content, digital and community to an unparalleled level.

By combining our resources, we can offer the best experience possible for the beauty industry.”

The beauty community can expect dramatically expanded marketing and sponsorship opportunities, the ability to easily participate in multiple shows through multi-show contracts opportunities, better support through the expanded call center, additional educational opportunities, and access to global markets.

This partnership is a landmark one for the U.S. beauty industry, bringing the best business opportunities, education, connection, and innovation to cities across the country, under a single umbrella.

bolognaFiere Group, Informa markets, and the professional beauty Association join forces to deliver a monumental partnership to Accelerate Growth in the u.s. beauty & personal Care Industry

HAIR:

MEG LINDOW

SPONSOR

meet 650 eXHIbItors From 55 CouNtrIes At beAutYIstANbuL 2022

BEAUTYISTANBUL 2022 the 3rd International Exhibition for Cosmetics, Beauty, Hair, Home Care, Private Label, Packaging and Ingredients will be held on 13-15 October 2022 at Istanbul Lutfi Kirdar and Istanbul Congress Center in Taksim-Istanbul-Turkey.

The 2022 edition is expanding by 2 NEW HALLS, reaching 650 exhibitors from 55 countries in just the 3rd year and joining the biggest cosmetics exhibitions worldwide. Exhibitors include manufacturers, brands, private label and contract manufacturers, suppliers and more in the cosmetics, beauty and hygiene industry. In addition to 300 Turkish exhibitors, Confirmed National Participations are Italy (110 Exhibitors with ITA), Brazil, South Africa, Poland, South Korea, Ukraine, Morocco, Pakistan and a total of 300 International Exhibitors. 3rd edition features 10.000+ international trade visitors from

160+ countries including buyers, importers, distributors, wholesalers, cosmetics chain stores, retailers, pharmacy chains, supermarkets, online stores, brands and manufacturers, making BEAUTYISTANBUL the most international event in the cosmetics industry. You are invited to visit BEAUTYISTANBUL 2022 to find new products and meet new companies from all around the world. wishing to see you at the 3rd beAutYIstANbuL exhibition on 13-15 october 2022 at Istanbul Congress Center and Lutfi Kirdar in taksim-Istanbul-turkey.

VALÉRIE KAMINOV – BIOGRAPHY

Valérie Kaminov is Founder and Managing Director of the highly successful International Luxury Brand Consultancy. For over 25 years Valérie has been at the forefront of the global cosmetics industry and has worked with a vast array of luxury, premium and niche beauty brands and fragrances. With her extensive expertise, commercial acumen and practical experience IL Brand Consultancy has become one of the most sought after management and distribution agencies specialising in global beauty. Recognised for the breadth of business sectors and extensive distribution channels it works with, ILBC’s international client portfolio spans both well-established names and newly-emerging brands in hair care, make-up, skincare, fragrance, devices and top-to-toe brands. Valérie’s wealth of knowledge in international growth strategies and business development is combined with an inspirational and forward-thinking approach. Through her exceptional insight and understanding of the industry Valérie has helped brands amplify their market reach, elevate their brand presence, improve their business performance and achieve commercial success globally.

A further aspect of her business is her skill in brand evaluation, acquisition due diligence, risk assessment and commercial growth which has led Valérie to regularly advise Private Equity Funds, multi-national organizations and financial investors. This capability in combination with her advanced qualifications and proficiency in corporate governance have made her a much-desired Board Advisor and Non-Executive Director. From her CEW mentoring, organisation of the International Manufacturers & Distributors Forum (IMF) and guest lecture programmes, Valérie is a passionate and dynamic advocate of the global beauty industry. Valérie splits her time between her London HQ and her central Paris office as well as managing a satellite network in Russia & China.

t re NDING Now: sKIN C A re t HAt I s p erso NAL , pLAN et-m IND e D, AND pAL pA b L e

Global beauty is expected to exceed $750 billion by the year 2025. Within that market, skincare emerges as the largest segment and is projected to be worth $183 billion by 2025. Due to a growing demand for organic ingredients, consumers across the board are inclined toward organic and/or natural products, which is expected to drive growth from 2022-2027.

While labels such as organic, natural, clean, and sustainable are virtually ubiquitous today, brands have begun to innovate in order to find new means of providing value in a crowded and competitive market. Newer movements in beauty include: blue beauty, slow beauty, clinical skin care, mineral skin care, and beauty-tech.

Consumers engage in mindful consumption with green-washing awareness.

One clear & common trend emerges from the cacophony of labels and categories: skin-care must be personalized, appeal to the senses, and protect the planet.

A product that delivers immediately tangible results is less important than one that delivers those three objectives. And wellness must encompass mind, body and environment as they are all connected.

With multitudes of brand and product options out there, one needs to get a handle on the various labels, their nuances and differences, as well as comprehend what it is consumers demand. Only then, can one understand what’s truly innovative and what’s not. We’ll look at the definitions of various beauty labels old and new, as well as the dominant trends in the industry.

The big story overall in beauty, today, is that the consumer is looking for a sensorial experience, rooted in wellness, not a brand!

TRENDS IN SKINCARE

CLeAN beAutY

Consumers demanding “Clean Beauty” insist on both the removal of chemicals from the products they use, and also that companies producing these products be more conscious of the environment. The term “Green” is often used to describe each of the following categories of beauty: organic, sustainable, and clean.

The label has been around for some time, and indeed, progress has clearly been made. More than half of beauty and personal care products are now parabenfree, while sales are growing for products that are free of sulfates, phthalates, and similar ingredients.

Clean beauty consumers also want long-term sustainable solutions that prioritize reducing waste. Plastic-free and zero-waste options are increasingly purchased.

Consumers are not only opting for refillable packaging that won’t clog landfills, but they are also supporting greater protection of oceans with purchases of reef-safe sunscreen and other eco-friendly products.

orGANIC vs NAturAL

The global organic personal care market size was valued at USD 19.3 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 9.1% from 2022 to 2030.The rising awareness about the harmful effects of chemicals and synthetic products, have lead consumers to lean towards products with natural or organic labeling. The term ‘organic’ refers to how the product and its ingredients are farmed. Organic agriculture means growing without the use of non-naturally sourced fertilizers, using fewer pesticides, and cultivating healthier soils by farming in a way that regenerates the land. Organic products don’t have ingredients that are genetically modified. They are free of petrochemicals, and not tested on animals. Furthermore, they should be subjected to minimal processing, so that the raw materials do not lose their natural properties

after extraction and processing. There are many certifications that can guarantee a product is organic. Unfortunately, each label has its own standard. Some certifications require only 89% of the product’s composition meets ‘organic’ criteria, while others will require 95% of all ingredients are ‘organic’. ‘Natural’ is one of the most popular terms in today’s beauty industry, but is a more broad term than organic. The term natural refers to what is contained in the product. Natural products should contain natural ingredients from that which is found in nature, such as plants, animals or minerals. But this label can also include the synthesis of natural ingredients. For some, this is not natural. Also, if, using this strict definition of ‘natural’, something like petroleum would also be considered as such. Yet, defining

GrowtH AmouNG

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CoNsumer seArCHes

pLAstIC

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petrochemicals as natural is contentious. Unlike in the USA, natural products found in Europe are free from petrochemical constituents,preservatives or agents.

sustAINAbLe vs mINDFuL CoNsumptIoN

“Beauty packaging is tricky from a sustainability perspective because it’s often composed of a mixture of metal, glass, plastic, and sometimes paper—and they’re often not very reusable,” say Ashlee Piper, a sustainability expert and author of Give a Sh*t: Do Good. Live Better. Save the Planet.

As often noted, a greater knowledge of tangible negative consequences on the environment, has resulted an increased purchasing trend towards sustainable products and mindful production. But what is exactly the difference between ‘sustainable’ and ‘mindful’?

Sustainable beauty is often associated with an eco-conscious approach to the end-of-life cycle for a product.

Attention is given to all forms of packaging, from tubes to shipping labels. Is the packaging biodegradable, compostable, refillable, recyclable? Is packaging made from recycled stock or renewable sources?

Mindful Consumption examines the entire product lifecycle. To engage in mindful consumption is to ask, where an ingredient comes from, where is it grown, by whom, what are the working conditions and pay rates,what are the impacts on the environment and wildlife, etc. Mindful consumption is a demand for ethical production that respects laborers, communities, land, and animals.

Within the cosmetics industry, refillable packaging has become more expected. According to a Pew Research Center Survey, 59 percent of Americans believe ‘most types of items’ can be recycled.Yet, even though 75 percent of our waste is recyclable,only 30% annually makes it into the recycling stream.

“There’s been a lot of focus on bottled water and how bad it is, but beauty is more than double the bottled water industry,” says John Cascarano, founder of Beast Brands, regarding the beauty industry’s ability to generate waste.

According to most advocates of Sustainable Beauty, companies that boast sustainability should be:

• Reusing waste from other industries as an ingredient (Example: used coffee grounds are anti-oxident rich).

• Saying no to Palm Oil,

• Acquiring cradle to cradle certification. This means looking at: procurement, production, distribution, use, disposal.

• Cognizent of environmental impact categories including: water source depletion, ozone depletion, particulate matter, and land use.

• Making efforts to reduce waste in waterways.

GreeN-wAsHING

Green-washing is when a company purports to be environmentally conscious and/or organic for marketing purposes but actually isn’t making any notable sustainability efforts. While green-washing is not new, it has increased in recent years to meet consumer demand for environmentallyfriendly goods and services.

Here are 6 basic green-washing tactics:

• Fluffy language: a claim that is so poorly defined or broad, that its real meaning is likely to be misunderstood by the consumer.

• Green products vs. dirty company: Efficient light bulbs made in a factory that pollutes rivers.

• Evocative pictures: Branding images that give an unjustified green impression.

• Designations that are just not credible: Attempts to “green” a product to make it seem safe, without credible certifications or other credibility.

• Imaginary friends: Labels that looks like a third-party endorsement but is actually not endorsed by the said thirdparty (such as a certification council).

• Lies:Totally fabricated claims or data.

sLow beAutY

slow beauty is the new clean beauty

Like the ‘Slow Living’ and the ‘Slow Food’ movements, in the 1980s, ‘Slow Beauty’ champions local, seasonal, environmentally sustainable, and ethical production. Slow beauty proponents claim that it’s all about considering the products you buy and making sure they are good for you and the planet. So how does it differ from ‘clean beauty’?

Slow beauty is a lifestyle movement. It takes all parts of one’s life into account. It’s not only about skincare or buying products that are naturally derived; it’s also about well-being as a whole and one’s connectedness to the earth and each other. Both clean beauty and slow beauty insist on products derived from natural sources, but slow beauty emphasizes the practice of mindful consumption, going beyond simply purchasing

Image of the Cradle to Cradle Certified standard for safe, circular and responsibly made products

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products that are sustainably packaged. Slow beauty brands champion organic ingredients, fair wages, zero tolerance of child-labor, and reducing carbon footprint. All this equates in a reverence and respect for the planet and its people.

slow Farmed. Not wild-crafted Ingredients

Taking profit without considering the broader and longer term consequences for Mother Earth is a cardinal sin in the Slow Beauty philosophy. Thus, slow farmed ingredients are planned from seed to bottle with an aim to “give back” to the planet through the practice of regenerative agriculture (a system of farming principles and practices that increases biodiversity of an ecosystem). The use of wild-crafted ingredients, which are taken from an environment pre-existing in nature, is not considered reciprocal, as it doesn’t give back to, but rather, only takes from the environment and its indigenous economies. Slow beauty adherants point out that wild-crafting can also disrupt animal habitats leading to extinction or endangerment for species of both plants and animals.

roots in Ayurveda

For some, the philosophy of slow beauty echoes the principles of Ayurveda. According to Ayurvedic principles, any health concern can’t be treated with just external application of different products. The mind and body are completely connected, our environment, stress levels, the food we eat, and structure of our lives, all have an impact on the quality of our skin and hair.

Slow beauty believers focus on wellness and skin health from the inside out, refusing the fast-fix or “quick fix” of so call highly effective products and procedures which often, in fact prove, invasive. Instead, there’s an emphasis on turning one’s home into a spa with fewer products and greater time allocated for meditation and ritual. Many hypothesize that this trend came about after the isolation of the pandemic, which both created a yearning for feeling healthy, and also a need to stay at home.

Lessening unnecessary Consumption and waste

Slow beauty challenges the “fast beauty” norm by encouraging consumers to buy fewer, better products, products that are more thoughtfully made from start to finish. Overall, slow beauty is an ethos that encourages us to buy less, buy better, create and consume more ethically and sustainably, and take the time to appreciate what we use.

Fragrance as self-care

Something worthy of noting is the fact that fragrance marketing shifted away from sexuality and toward a greater focus on the scent and its notes. This shift is consistent with the sector’s current relationship with wellness and aromatherapy role in well-being. With brands such as 100 Bon touting their expertise in aromatherapy as a selling point, now, more so than ever fragrance is an important part of a consumer’s skincare as self-care regime.

Redefining Attitudes Towards Aging

One of the biggest cornerstones of slow beauty is celebrating the self at every age. The movement celebrates differences and individuality rather than being focused on cosmetic perfectionism or conforming to a standard.

CoNDeNseD beAutY

When it comes to sustainable formulations, innovations in waterless products are taking off. ‘Condensed beauty’ – a new movement is all about brands discovering new ways to amplify the results and efficiency of beauty formulas, while reducing product waste. They’re taking it beyond the zeroplastic solid shampoos (of which even L’Oréal-owned Garnier launched in 2021). Examples in this field include: Forgo with its new Body Wash – a powder which when added with water creates a skincare-focused body cleanser, while reducing emissions by 85 per cent; and SBTRCT’s first-to-market waterless vitamin C serum in a bar.

Image Nyssaé

bLue beAutY

Marine plant-life are a promising source of active ingredients for beauty brands. Ingredients derived from marine biotechnology provide a new and creative solution to classic beauty concerns. Because of their unique features, marine microorganisms and the enzymes they generate are used in the creation of moisturizers, vitamin C complexes, anti-aging formulas, and a variety of other products.

Almost all beauty majors including L’Oréal Estée Lauder and Shiseido, have incorporated marine derived ingredients into their formulas. The trend has also been adopted by smaller brands.“Marine derived ingredients are definitely popping up in indy brands,“ said Millie Kendall MBE, CEO of the British beauty council. “They offer a great segue from healthy to beauty and they are a superb way to utilize potentially organic ingredients that suit vegans,” says Kendall. The trend is set to boom with the Europe region holding the largest share of the marine biotechnology market, accounting for 38% in 2020. Growing research and development (R&D) activities, along with increased demand for natural goods, are driving the European marine biotechnology market forward. The market size of the Marine Biotechnology Market by 2027 is expected to reach at US$ 7.69 Bn.

“In 2016 alone, 40% of US millennials reported to have used skincare products containing seaweed - highlighting the popularity of marine algae,” says Noelle Gabriel, Founder of Elemis. “Marine algae are abundant in the wild and are rich in vitamins, minerals, proteins and essential fatty acids. The different varieties of seaweeds deliver their unique properties and contribute to the success of the final formula.”

beNeFIts to sKIN

Seaweed is indeed one of the most dense crops on earth, and contains minerals such as magnesium, manganese, calcium, copper, iodine, iron, potassium, phosphorus & zinc, as well as vitamins like A, B, C, D & E.

Benefits include:

Moisture: Algae is packed with humectants that draw in moisture at a greater rate than any other natural ingredients, as well as containing vitamin E (famously hydrating).

Antioxidants: Vitamin B & C combat pigmentation, stimulates collagen and brightens lackluster skin. They are both powerful anti-aging ingredients. Minerals: Omega, Zinc & Magnesium all contribute to a more healthy epidermal barrier, protecting from environmental aggressors and soothing any current inflammation.

Proteins: Amino acids are the building blocks of cells, which maintain and fill cells membranes, simultaneously creating a plump, youthful face while preventing any accelerated aging. Vegan alternative to traditional collagen: Collagen is a protein mainly found in hair, skin, nails, bones and ligaments of an an animal. Seaweed collagen is a vegan alternative to an animal based one.

CLeANING up seAs & oCeANs

In addition to deriving ingredients from marine plant-life, blue beauty aims at limiting our plastic wastage and protecting our oceans from chemicals found in beauty products, such as suncreams. 200,000,000 tons of plastic are produced every year. Only 9% of the plastic waste is recycled. About 12% has been incinerated and the rest has been accumulated in landfills dumps in the natural environment. 98,000,000 tons of plastic end up in the ocean every year. 80% of ocean debris is plastic waste. By 2050, plastic will outweigh fish in the ocean. Each year the beauty industry makes over 100 billion cosmetic packages. Many blue beauty companies want to change that by limiting single use plastic, participating in the effort to clean up the oceans and other waterways, using responsibly sourced environmentally friendly ingredients, choosing recycled or recyclable materials in packaging and low or zero ways production methods.

Founder of the movement, Jeannie Jarnot explains, “A lot of people associated blue with ocean-friendly.

And that is a part of it, but there’s more to it. Blue Beauty brands are also making sure their products are safe for the environment – which includes being ocean safe as well as sustainably sourced, minimising carbon footprint...[these brands are] looking at ways their practices are contributing back to and having a net positive effect on the environment.”

tHe DIFFereNCe betweeN bLue AND GreeN beAutY?

Green beauty is about using clean, sustainably sourced ingredients. Blue beauty revolves around limiting the negative impact of packaging on our marine life and our oceans.

“They both play a crucial role in the fight against global nature loss and climate change. The ocean can provide solutions that take pressure off land-based sources of production and, if restored, the ocean can be a true hero in feeding us and providing natural climate solutions”, explains Alec Taylor, Acting Head of Marine Policy at WWF-UK.

“Clean beauty is generally equated to non-toxic beauty, as in non-toxic when being applied to our skin. But we need to think of what happens to the synthetic fragrance and silicones that are washed down the drain from our shampoo, shaving cream, deodorant, make-up – everything...These ingredients are still very prevalent in everyday products, and tons of them are being washed away every day without realising the impact they have on the environment, marine life and planetary health” says Jarnot.

Needless to say, it’s essential that we keep doing what we can for both beauty movements, as ultimately everything has an effect in our environment.

CLINICAL sKIN CAre

In 2020, clinical skin care drove growth across the prestige and mass categories. According to NPD’s Jensen, during the pandemic dermatologists became skin care influencers on Tik Tok, helping drive a 3% market share gain for clinical brands. And in 2021, clinical skin care brands posted the greatest revenue gains in skin care, per NPD, with the sector surpassing natural as the highest-revenue brand type within skin care. That’s not surprising, given that doctor-backed brands are prioritized by 68% of surveyed shoppers, per NPD.

What is the shopper looking for? According to NPD, 35% of female Gen Z skin care users say anti-aging ingredients are important, while 52% of Gen Z consumers take skin care information from social media, primarily Tik Tok, (where the dermatologist influencers have risen to prominence).

Reflecting NPD’s insight into the rise of clinical skin care, Matthews and Horwitz noted that “dermatologist recommended” is trending among searches.

NielsenIQ’s Taylor pointed out that clinical skin care’s ascent led to a 95% year-over-year sales spike for CeraVe, which benefited from its clinical positioning. Jenssen, a German company that pharmaceutical and cosmetic active

ingredients, defines clinical skin care as “cosmeceuticals,” combing the best from the fields of pharmacy and cosmetics, enabling the transition between traditional beauty and scientifically based skincare.

HAIr CAre

The global hair care market will be worth $97.38 billion in 2022 and is expected to reach $105.14 billion by 2028.

When it comes to Europe, cosmetics industry statistics predict its hair care market will reach $21.59 billion this year. Scalp care is the new skincare, with LED hair masks, scalp scrubs, serums, and essential oil treatments flooding the market. The market has great potential, with treatment and beauty brands now planning to integrate wellness formats and ingredients in scalp care products.

“Hair will be the next category to be colonized by the wellness trend,” says Cult Beauty’s co-founder Alexia Inge. “The scalp has huge wellness potential, particularly in the realm of aromatherapy—owing to how quickly essential oils applied there can hit your bloodstream. ‘Hair tea’ infusions [aka formulas steeped with natural tea ingredients] are also a growing trend that we’re seeing, as the hair world continues to be taken over by formats and ingredients traditionally associated with other forms of well being.”

Brands like My Hair Doctor, that combine personalized “prescription-based” hair care with wellness and science based “trichology” (a branch of medical and cosmetic based study and practice concerning hair) are in fact demonstrating the convergence of personalized and clinical based beauty with wellness.

beAutY-teCH

With greater emphasis on how both environmental and genetic differences can create very different individual, personalized skin care is definitely, for many industry leaders, the future of skin-care.

muLtICuLturAL sHoppers Are DrIVING peroNAL CAre sALes

From skin diagnostics and virtual try-ons to personalized or bespoke products, the best beauty-tech aims to match an individual needs and desires with personalized solutions. For established brands, beauty-tech represents an opportunity to connect with consumers in a new way — one driven by AI rather than YouTube and Instagram influencers. Augmented reality beauty apps let users try every type of lipstick a company makes in minutes without ever entering a store, while smart devices enable brands to offer personalized experiences at scale.

L’Oréal, Shiseido and Estée Lauder, three of the world’s biggest cosmetics companies,are also the most active in beauty tech. “Our ultimate goal is to create products that consumers do not see as technology, but as something core to their daily lives,” said Guive Balooch, head of L’Oréal’s tech incubator. Shiseido released its own smart skincare device, Optune, a which shares many similarities with L’Oréal’s Perso. Both use artificial intelligence to analyze photos of a user’s face to detect skin conditions, and pair that information with location-based weather and air pollution data to create a custom moisturizer. However, Optune can also factor in sleep data and information on a user’s stress levels and menstrual cycles into its formula. Optune is powered by technology from two tech companies acquired in 2017, MATCHCo and Giaran, and is available on a subscription basis for about 10,000 yen ($92) a month. Estée Lauder has yet to launch a smart device.

seNsorIAL sKIN CAre: A must IN beAutY toDAY

Before the pandemic consumers demanded the effectiveness of a product, now what is clearly emerging as a current trend is the desire for an entire experience. The era of sensorial beauty has arrived. During Covid, the need to transform one’s home into a luxury spa, came not only from the restrictions on movement, but also from the need to manage stress and anxiety linked to living in a pandemic. Investing in one’s beauty routine became a way to relax and boost health and well being.

“As a reaction to the turbulent times we were all enduring... [consumers were] increasingly turning to skincare as self-care ‘therapy’ ...[rating] how products make them feel, over how they make them look,” says Inge. Indeed, mood-boosting, energy-inducing, and stress-relieving masks, oils, home fragrances, and bathing products, has driven both a substantial rise in sales across the well being category (117 percent) during the first lock down versus the previous year.

Interactive Health & Wellness advisor Kimbery KayScott notes the consumer demand for the sensorial has also made its way to social media marketing, “Today the image or video on an instagram post often communicates a certain ambiance, maybe of meditation, detox, or aromatherapy. The product will just be in the background, but people will buy it if they perceive its associated with wellness.”

As our bathrooms continue to transform into our own private spas, experts anticipate seeing a growing demand for products like luxury bath oils aromatherapy products, conditioning body creams hand lotions, and more holistic beauty tools like gua-sha stones and jade rollers. dry brushes.

I spoke with Founder Fabrice Said of Baija, a brand that focuses on delivering a sensorial experience to its consumers by championing touch, smell and sight. Said explains, “True luxury is in the details, not the price of a product. You don’t sell a product to a customer, you sell a concept. The product has to deliver that concept, which is really its DNA or raison d’etre, from the beginning to the end, from the moment you step into a store and you see it far away on a shelf, to the point in time when you take it home when you open up the package, to the moment in which its applied on your skin. It has to smell good. It has to look good. It has to feel good.”

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Nazih The Beauty Pioneer

Nazih Group is at the forefront of beauty trendsetting by distributing international brands to the professional beauty and salon industry. It’s growing retail sectors and the FMCG and pharmaceutical divisions as well supply the various regions. E-commerce digitization had outreached our customers and will continuously evolve to provide people their beauty & cosmetics needs.

NAZIH HAMAD Founder & Managing Director

Asone of the leading professional cosmetics companies in the Middle East, Nazih Group is a proud community of dedicated beauty specialists, artists, trainers and employees that work together to bring our vision to life. Nazih Group is the forefront of beauty trendsetting by distributing international brands in its growing retail sector that includes showrooms, and supplying various pharmacies and hypermarkets across the region. Nazih Group is known to be a market leader in distribution of professional beauty products, equipment, services to end users, beauty centers and to all salon industry. Hence, we remain committed to develop and provide new products and categories each year to serve consumers’ demands. Our customers and business partners

trust our Group for the quality of products and services we offer in different industries including manufacturing, marketing & distribution of cosmetics products (professional & retail) and FMCG

BEAUTY PROFESSIONAL MARKETING AND DISTRIBUTION STRATEGY

Beauty Professional is a division in Nazih Group that supplies salons, beauty and spa centers with all professional beauty equipment and products across the region.

At Nazih Group, we support our clients and partners by providing them with high and technical education in Nazih Education

Center, on how to use our products effectively. Our education center helps our clients to develop skills to better serve the beauty community. It also helps us to increase awareness about our brands.

RETAIL MARKETING AND DISTRIBUTION STRATEGY

Nazih Group attains intensive distribution strategy by distributing our brands and products into as many locations as possible in our private retail showrooms. Our retail division offers makeup cosmetics, skin and hair care products, cosmetic tools and equipment,

disinfectants and sanitizers and much more. We aim to expand our retail operations even more in order to maximize our reach to personal and end consumers. Thus, we believe that renewing the marketing strategy can happen by developing our communication and how we come into contact with our consumers. This includes increasing engagement and involvement of customers in the retail sectors to attract their attention.

FMCG MARKETING AND DISTRIBUTION STRATEGY

Our Fast Moving Consumer Goods (FMCG) division relies on different hypermarket chains, supermarkets, specialty kiosks and pharmacies to sell goods that have fast moving sales and at relatively competitive price. Even in the FMCG industry, we have seen a digital transformation as well that changed the shopping experience for customers, just like other sectors. For that reason, we encourage

our partners to invest in digital and online platforms to follow the trend and stay connected. This includes having online websites and applications that provide selling products; this is now even common among pharmacies more than before.

From our side, we provide country and regional managers in FMCG that are committed to looking after each of our brand’s marketing strategy to make sure all products are displayed well in stores and online with correct details and descriptions. This is highly important and crucial in all our divisions as it plays a huge role in shaping the brand image of our brands.

I-63074 San Benedetto del Tronto

Via Val Tiberina, 73 tel. +39/0881-753001

info@centounocosmetica.it - www.deeva101.it

dIMA COSMETICS s.r.l.

Via Galileo Galilei, 80 I-63811 Sant’Elpidio a Mare (FM) tel. +39/0733 280228 - fax +39/0733 285843 www.jeanpaulmyne.com

dott. Solari Cosmetics – Vertigo s.r.l.

Via Po, 2 - I-26867 Somaglia (LO)

tel. +39/0377-57613 – fax +39/0377-447210

export@dottsolari.com - www.dottsolari.com

Via Europa, 34 - I-24060 Bolgare (BG) +39/035-8354011 - fax +39/035-8354120 www.induplastgroup.com - info@induplast.it

Via Spallanzani, 24/26 - I-24061 Albano Sant’Alessandro (Bg) tel. +39/035-501116 - fax +39/035-500894 www.industriepagoda.it - info@industriepagoda.it

s.r.l.

Via Gianni Agnelli, 5 - I-25086 Rezzato Bs tel +39/030-2793574 - fax +39/030-2793442 info@initalyhaircolor.it - info@initalyhaircolor.com

Contact: Mr. G. Mogni - Ms. S. Mogni

AIR KULTURE s.r.l. Sede Operativa: Via Romolo Gessi, 16 I-25135 Brescia tel. +39/030-2352011 - fax +39/030-3363959 info@internationalhairkulture.com www.internationalhairkulture.com

ITALCAPSULA G. Rotta s.r.l.

Via Mestre, 9 - I-20063 Cernusco Sul Naviglio (MI) tel. +39/02-92101788 - fax +39/02-92102671

Via Aldo Moro, 13 - I-25124 Brescia tel. +39/030-3762669 - fax +39/030-3361077 info@italiangroup.it - www.italiangroup.it

LWARENFABRIK Gmbh & Co. Kg Ketzberger Str. 22 - D-42653 Solingen tel. +49/212-25207/0 - fax +49/212-2520777

JAAS – Nuova Fapam S.p.A. Via Aterno, 42 - I-66020 San Giovanni Teatino (CH)

Zona Industriale - C.da Piana Sant’Angelo tel. +39/0873-343127 - fax +39/0873-548151 www.kaaral.com - info@kaaral.com

Via Chiese, 13 - I-25015 Desenzano (BS) www.kepro.it - e-mail: export@kepro.it

Manhattan office - 130 West 42nd Street, Suite 801 1.212.679.4941 - 1.800.533.0749 (TOLL FREE)

Via Milano, 18/B - I-26016 Spino d’Adda (CR) tel. + 39/0194-89829 - fax +39/0194-8135 www.lamande.it – e-mail: lamande@lamande.it

Via Soncino, 15 - I-26010 Ricengo (CR) tel. +39/0373-267757 - fax +39/0373/267973 e-mail: info@landoll.it - www.landoll.it Contact: Mr. Fabrizio Luca Ascoli

olding I-20027 Rescaldina (MI) - Via Monte Lungo, 59

& FIGLI s.n.c.

Via Terenzin, 13 - I-42100 Reggio Emilia tel. +39/0522-553482 - fax +39/0522 553474 www.3me.it - info@3me.it - Contac: Mr. Maestri

MAXIMA COSMETICS s.r.l.

Via Staffali, 7 - I-37062 Dossobuono (VR) tel. +39/045-8601074 - fax +39/045-986651 info@maximacosmetics.com - www.maximacosmetics.com

Via Emilio Betti, 2 - I-62020 Belforte del Chienti (MC) tel. +39/0733-904373 - fax. +39/0733-903464 info@maxxelle.com - www.maxxelle.com

ITERRANEA – FRATELLI CARLI S.p.A.

Via Paressi, 11 - I-18100 Imperia www.mediterranea.net - Contact: L. Carli

Via XX Settembre, 9 - I-37129 Verona (VR) tel. +39/045-502798 - fax +39/045-8207770

14 Smallwood Place, Murrarie 4172 Australia tel. + 617/38999133 - info@nakkair.com.au

S.p.A.

Via C. Cantù, 1 – I-20123 Milano info@naturaliatantum.com - www.naturaliatantum.com

NIKA - IBECOSMETICA s.r.l.

PANZERI dIFFUSION s.r.l.

Via Brodolini, 30 I-21046 Malnate tel. +39/0332-426312 www.z-oneconcept.com - info@z-oneconcept.com

PARLUX S.p.A.

Via Goldoni, 12 I-20090 Trezzano S/N (MI) tel. +39/02-48402600 - fax +39/02-48402606

Contact: Mr Parodi

PdT COSMETICI s.r.l.

V.le Cavalieri del Lavoro - I-70017 Putignano – BA tel. + 39/080-4931509 - fax + 39/080/4055581 export@pdtcosmetici.it - www.pdtcosmetici.it

Contact: Dott. Paolo Contri

PEGASUS – PRESTO INdUSTRIES

17/218 Vasan Udyog Bhavan, 2nd Floor, Off S.B. Marg. Opp Phoenix Mills, Lower Parel, Mumbai – 40003 – India tel. +91/2243151400 tanvi.kulkarni@prestocombs.com – www.prestocombs.com

PETTENON COSMETICS S.p.A. – Agf88 holding

Via del Palù, 7/D I-35018 San Martino di Lupari (PD) tel. +39/049/9988800 www.pettenon.it

POLYdROS, S.A.

C/ La Granja 23. P.I. Alcobendas - E-28108 – Madrid tel. +34/916610042 info@polydros.es - www.polydros.es

PREVIA S.p.A.

Via Massimo D’Antona, 9/bis - I-10028 Trofarello (TO) tel. +39/011-9624787 – fax +39/011-9624794 info@previa.it - www.previa.it

PUNTI dI VISTA s.r.l.

Via Spagnuolo, (Prov. Caivano - Aversa) s.n.c. I-80020 Frattaminore (NA) tel. +39/081-8362039 - 081-8354556 fax +39/081-8352800 www.puntidivista.it - puntidivista@puntidivista.it

REBIS

Via Repubblica, 36/B - I-26043 Persico Dosimo (CR) tel. +39/0372-54396 - fax +39/0372-493181 info@rebisnatural.com - www.rebisnatural.com

RENÉE BLANChE I-84050 Lustra (SA) - C/da Corticelle tel. +39/0974-839286 www.reneeblanche.it

REVI PhARMA s.r.l. Via G.Falcone, 35 I-20080 Vernate tel. +39/025062730 – fax + 39/02-5062802 www.revipharma.it – info@revipharma.it

REVIVRE ITALIA S.p.A. Via Vallina Orticella, 34 I-31030 Borso del Grappa (TV) www.revivre.com

RUdY PROFUMI s.r.l. I-20090 Assago (MI) - Via Einstein, 2/4 tel. +39/02-48844436 www.rudyprofumi.com – info@rudyprofumi.com

SANI-FIX P.zza Ferrari, 22/B - I-47921 Rimini tel. +378/0549-901167 www.sani-fix.com – viliyan@sani-fix.com

SARANTIS Group S.A. 26 Amaroussiou-Halandriou Str. - GR-151 25 Athens-Greece tel. +30/210 6173635 - fax +30/210 6197081 www.sarantisgroup.com - info@sarantisgroup.com

Contact: Mr. Takis Petrou

SENSUS – G & P Cosmetics s.r.l.

Via A. De Gasperi, 8 - I-52037 Sansepolcro (AR) tel. +39/0575-720682 - Fax +39/0575-749 923 info@gpcosmetics.it - www.gpcosmetics.it

SKYCOM s.r.l.

Via Bovi Campeggi 6 – I-40131 Bologna tel. +39/051-524834 info@skycomgroup.it – www-skycomgroup.it

SPAZZOLIFICIO PIAVE S.p.A.

Via Palladio, 5 - I-35019 Onara di Tombolo (PD) tel. +39/049-5993122 - fax +39/049-5993528 info@piave.com - www.piave.com

Contact: F. Gobbo

TECNO ELETTRA s.r.l. Via Puglie, 10/12 - I-60030 Monsano (AN) tel. +39/0731-60 54 35 - fax +39/0731-60 54 36

TROIAREUKE

#401, 4F, 8, Gukhoe-daero, 38-gil, Yeongdeungpo-gu, Seoul, Republic of Korea tel. +82 2. 2679. 8857 - fax +82. 2. 2679. 8859 www.mk-corp.co.kr/en - export@mk-corp.co.kr

tel. +39/06-5652045/6 - fax +39/06-5652150 www.jalyd.com - pzarrella@hbssrl.com

hELEN SEWARd hAIR PROdUCTS

Via De Gasperi, 8/A - I-20020 Lainate (MI) tel. +39-02-93570057 - fax +39-02-93571418 www.helenseward.it - helen.seward@helenseward.it

Contact: G. Arteritano

hSA S.p.A.

Via Ugo Foscolo, 27 - I-21050 Bisuschio (VA) tel. +39/0332-474654 - fax +39/0332-850307 hsa@hsacosmetics.com - www.hsacosmetics.com

Contact: Mr. Stefano Zanzi

Via Ponte a Piglieri, 8 Int 11 - I-56122 Pisa tel. +39/050-24461 - fax +39/050-24461 info@ibecosmetica.com - info@nika.it www.ibecosmetica.com - www.nika.it

OYSTER COSMETICS S.p.A.

Via Barzizza, 37/A - I-46043 Castiglione delle Stiviere (MN) tel. +39/0376 636290 - fax +39/0376 631911 www.oystercosmetics.it alessandro.gnaccarini@oystercosmetics.it

OZONO hEALTh & BEAUTY

Largo Pianosa 3 – Loc. Antiche Saline I-57037 Portoferraio (LI) tel. +39/0565-915954 info@ozono-hb.it – www.ozono-hb.it

TURATI Idrofilo S.p.A. Via I maggio, 242 - I-10062 Luserna San Giovanni (TO) tel. + 39/0121-955501 - fax + 39/0121-955519 www.turati-idrofilo.com - www.cottonplus.it info@cottonplus.it

VAGhEGGI S.p.A.

Via F. Pigafetta, 6 - I-36024 Nanto (VI) tel. +39/0444-639600 – fax +39/0444-639656 export@vagheggi.com – www-vagheggi.com

VITALFARCO s.r.l. Via Antonio Canova, 8-10 I-20094 Corsico (Milano) tel. +39/02-36526956 www.vitalfarco.com – info@vitalfarco.com

CTL is a fully independent italian company specialized in the manufacturing of professional haircare products since over forty years.

CTL color factory is the ideal partner for study, development and production of hair coloring solutions directed to private label. The laboratory is the heart of the company.

CTL is able to control all phases in the production cycle, from the formula to materials choice, from graphics to packaging, from manufacturing to finished products delivery, guaranteeing the maximum safety, as well as extremely high quality standards in all stages of production.