Export Magazine 7-20 by mte edizioni

Paul Gehring / Vitality’s

export.magazine@mteedizioni.it

THE INTERNET GUIDE TO THE BEAUTY INDUSTRY WORLDWIDE

exportmagazine.net

I N T E R N E T

N. 7 / 2020 - mte Edizioni s.r.l. - Via R. Gessi 28 - 20146 Milano - Tariffa R.O.C.: Poste Italiane s.p.a. Spedizione in abbonamento Postale - D.L. 353/2003 (conv. in L. 27/02/2004 n. 46) art. 1, comma 1, DCB - Modena - € 7 In caso di mancato recapito inviare al CPO MODENA per la restituzione previo pagamento resi

THE MOST IMPORTANT BEAUTY TRADE SHOW IN THE WORLD, DEDICATED TO ALL SECTORS OF THE BEAUTY INDUSTRY COSMOPROF.COM BOLOGNA, ITALY FAIR DISTRICT 18 – 21 MARCH 2021

19 – 22 MARCH 2021

ORGANIZED BY BolognaFiere Cosmoprof S.p.a. Milan, Italy P +39 02 796 420 F +39 02 795 036 info@cosmoprof.it

COMPANY OF

IN PARTNERSHIP WITH

A NEW WORLD FOR BEAUTY BOLOGNA, HONG KONG, LAS VEGAS, MUMBAI, BANGKOK

WITH THE SUPPORT OF

THE VEGAN* COLOUR HIGH NATURAL INDEX Equisetum

Marshmallow

Thyme

Green tea

Aloe

THE VEGAN HAIR DYE WITH A HIGH NATURAL INDEX Our commitment to respecting the planet and the beauty of women

Diamond Skin Protection

Shine Complex

Sweet protection

Ammonia free

With PTD

*Contains no animal-derived ingredients

vitalitys.it

Organic extracts

We love pets

SOMMARIO

N. 7 - Anno XL october / november 2020 ottobre / novembre 2020

Alterego

Autorizzazione del Tribunale di Milano n. 85 del 16 / 02 / 1991 Direttore responsabile: Giuseppe Tirabasso

Collaboratori: Annalisa Aita, Judy Bloom, Francesca Bonelli, Valérie Kaminov, Rebecca Lazzari, Gianni Pierbon, Joan Rundo, Simona Verga

On the cover: ZERO Colour by Vitality’s, natural colouring for all women

Sped. in abbonamento postale D.L. 353 / 2003 (conv. in L. 27 / 02 / 2004 n. 46) art. 1, comma 1, DCB - Modena Abbonamento annuale Italia € 50 (5 numeri) versamento su c.c.p. n° 21104203 intestato alla MTE Edizioni Via R. Gessi, 28 - Milano

Beauty Istanbul

Beauty Sourcing

Cosme Tokyo

Cosmoprof Bologna Worldwide Cotril

1 / 44

Packaging and Raw Materials

50 / 58

Products and Appliances for Hairdressers 59 / 72

Stampa: Formagrafica - Faenza Group, Carpi (MO) Grafica: Roberto Cimarosa per MTE Edizioni - Milano

18-19

Inebrya

32-33

ING

20-21

Maxima

Nouvelle

52-53-57

Parlux

Pettenon

Pool Service Sensus

Tecnoelettra Zero-Vitality’s

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12-13 36-37

Hair Co.

HSA

Helen Seward

Products and Appliances for Estheticians 45 / 49

70-71

Fanola

48-49

IV-72-III

Elgon

Foreign subscription $ 55 (5 issues) + air mail fare (if requested). Editrice: MTE Edizioni s.r.l. Via R. Gessi, 28 - Milano

Echosline

Toiletries, Cosmetics and Perfumes

Beauty Eurasia

CTL

CONTENTS

Cosmobeauté

Correspondent for France: Catherine du Villard P.R. & Promotion: +39 / 02 4239443

Beauty Asia

REDAZIONE: VIA R. GESSI, 28 - 20146 MILANO TEL. 02 / 48.95.23.05 FAX 02 / 41.23.405 export.magazine@mteedizioni.it www.exportmagazine.net

Direttore editoriale: Claudia Stagno

ADVERTISERS’ INDEX

16-17 41

Cover-1

PROFESSIONISTI DELLâ&#x20AC;&#x2122;ARIA

Professional hair dryers

The most powerful 2650 W

interview

HAIRDRYERS WITH INNOVATION AND QUALITY: THE CONSTANTS OF TECNOELETTRA Interview with Gilberto Fava, CEO, Tecnoelettra

limiting resources, energy, the reduction of waste as much as possible in every phase of the production process.

EXPORT MAGAZINE: Tecnoelettra is a company that is very attentive to the environment. How is this attention shown through your articles? GILBERTO FAVA: In the field of hairdryers, as in any other technological sector, innovation is at the basis of progress. For our type of product, progress is developed along three lines: weight, power and design. We cannot speak of progress if we do not obtain the maximum if each of these three factors. These objectives always underlie any activity in the R & D sector of our company. Tecnoelettra continues its innovation at the service of the hairdresser always with the maximum respect for the environment, presenting at Cosmoprof 2020 a new product with a patented accessory with the capacity of increasing performances without minimally impacting the energy consumption. Therefore, low consumption, maximum performance and therefore an economic saving for the hairdresser. We are proud of having created a hairdryer that is the ally both of the hairdresser and of the environment. Therefore, a reduction of the consumption of time working and of energy without any impact at all on the performances, with a consequent and obvious economic saving by the final user. Tecnoelettra has always been committed to respecting the environment, doing its best by investing in research into evolved technologies and advanced solutions aimed at saving and

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EM: Does your specialization in creating professional hairdryers allow you to offer products that are really innovative? GF: We like to repeat, because in our company the tangible result is the wide range of solutions that we offer, made up of increasingly innovative products both from the point of view of components and style. Each product perfectly reflects our philosophy oriented to innovation, beauty care and the love for our work which has lasted for over 30 years. The demand and need for quality of the product that is necessary and suitable for an increasingly competitive market are growing all the time and it is for this reason that our production system is continually updated. At Tecnoelettra, innovation is not limited to the technical and production field, but exists in every sector of the company,

obviously with particular attention for the sector of prototypes and testing. For us, sensitivity and attention to innovation are the key of competitiveness. EM: Which new products will you be presenting at the next Cosmoprof in Bologna? GF: We will be presenting a hairdryer for the professional segment with a patented accessory that allows obtaining a product with performances that definitely give improvements in terms of economic and time saving, while keeping the consumption of energy unchanged. The innovation of this product consists precisely of the ability to increase performances without minimally impacting on the consumption of energy. Therefore, low consumption, maximum performance and therefore economic saving for the hairdresser. We are proud of having created a hairdryer that is an ally for the hairdresser and for the environment.

We asked Daniele Focante, HEAD OF SALES, Tecnoelettra, of the trend on export markets EM: How important is your presence on foreign markets and what are the aspects that are particularly appreciated? Daniele Focante: I would say fundamental. The strong connotation of Italianness linked to the country of origin and the drive of innovation by the new management have led and are leading Tecnoelettra towards a process of globalization, increasingly spreading our brand internationally. The aspects that make our product appreciated are the reliability and safety of what we create and make. These characteristics are translated into a very long life cycle of the product and putting on to the market only and exclusively products which have obtained all the certifications necessary to be considered reliable and safe. Tecnoelettra is a company that has lasted more than 30 years.

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ZERO COLOUR BY VITALITY’S GOES VEGAN A more ecological conscience for the renewed hair colouring line

All have antioxidant and emollient properties and help protect colour and leave hair softer and silkier. These organic extracts have been obtained from plants farmed organically or sourced by controlled harvesting in the wild. The extraction process maintains the organoleptic and functional properties of the plants intact. This technology allows respecting the environment and saving energy because it uses low temperatures. The plants come from Italy (Tuscan-Emilian Apennines and Sicily) and Vietnam. Three pillars of technology give Zero Colour its cutting edge in colouring. Diamond Skin Protection (DSP) reduces the risk of allergic reaction: it is an organic compound with hydrating properties that helps protect the scalp from the aggressiveness of colourants, without altering their effectiveness. Shine Complex is a mix of active ingredients that lends extraordinary shine to Vitality’s has chosen to embrace the Vegan philosophy as a more responsible stance towards the world we live in. The new Zero Colour line shifts the emphasis on to the sustainability of consumption. The new formulas have 3 green pillars, the first of which is Vegan, meaning that no substances of animal origin or derivation and no GMOs are used in the production of Zero Colour; the second is 80/83% naturalness index, a tangible sign of Zero Colour’s daily commitment to respecting the planet and the well-being of women and thirdly, Zero Colour now contains organic extracts of green tea, aloe, marshmallow, equisetum and thyme.

The Zero Colour range comes complete with specific vegan activators, with three formulations to meet every need. With an 82/86% naturalness Index, enriched with PCA and a floral fragrance Zero Colour with Zero Activator is a sure recipe for success. The colour palette comprises 46 shades inspired by the light and tones of nature.

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hair and ensures long-lasting colour. Sweet Protection is a vegetable protein complex with reconstructing properties and delicate surfactants that polish the hair by forming a film around it. Zero Colour also has three pillars of delicate action: it is ammonia-free, with up to 4 tones of lightening in total safety for the hair, it contains PTD (which replaced PPD), tolerated by a greater number of people and its soft and creamy texture is delicate scented with floral notes of violet and ylang ylang. The result is bright and multi-faceted hair that is bright and natural and grey hair is covered without streaking or undesired tints. Vitality’s manages the entire production chain, from formulation to manufacturing, with over 1,000 tests performance by its Technical Centre to ensure excellent results. Zero Colour has also been given a new look, with a minimalist facelift for the logo, graphics reflecting natural simplicity and the colours of brown and green, to express the Vegan concept.

EVENTS

COSMOPROF ASIA DIGITAL WEEK The Perfect Platform for Business Success across the Beauty Industry in Asia-Pacific

Cosmoprof Asia goes online this year with the exciting first edition of Digital Week. Transforming Asia’s most renowned annual beauty industry marketplace, the new virtual event Cosmoprof Asia Digital Week will be connecting companies and operators to help initiating new business solutions in this most challenging time. From 9 to 13 November, an expected 10,000 buyers from more than 70 countries and regions and some 500 exhibiting companies, representing all sectors of the cosmetics industry, will be able to connect, share new projects, define commercial orders, and evaluate trends and strategies to face the new challenges imposed on the market from the comfort of their own desks. In addition to the solid base of exhibitors and visitors from Cosmoprof Asia (Hong Kong), Cosmoprof Asia Digital Week has invited all exhibitors and buyers of Cosmoprof CBE ASEAN (Bangkok) to take part in this much-anticipated B2B online sourcing event, leveraging resources and developing concrete business contacts through a powerful digital platform.

New AI business matching platform Distributors, importers, retailers and manufacturers will be able to discover over 3,000 new product showcases during the five-day event. The AI-powered Match&Meet platform software will facilitate the business matching, and allow users to manage business meetings with live video calls, chats and seminars independently. Exhibiting companies will be able to analyse their activities on the platform, collecting post-event reports on visitor traffic on their profiles, engagements and percentages of new contacts. Match&Meet will allow multiple business contacts, not only between exhibitors and buyers, but between exhibitors as well, in additional, buyers can refer to other operators to discuss new collaborations.

Online seminars unveil new technology and trends CosmoTalks - The Virtual Series will organise more than 20 expert-led webinars with a specific theme every day. The full agenda of Cosmotalks – The Virtual Series is available at https:// digital- week.cosmoprof-asia.com/ en-us/Education/CosmoTalks-TheVirtual-Series. Cosmo Virtual Stage is the Digital Week’s main hub for learning and entertaining. Beauty trends come to life on this spectacular e-stage with

demos of hair, nail creations, makeup techniques and presentations of innovative products. Spotlight events will undoubtedly be the hair demos, including “Shiseido Professional Brave Elegance Moments” and “Fashion Blowing Style by iQ perfetto, GAMA Professional”. Audiences will also have the chance to freshen up body and mind by joining the Let’s Relax yoga class at 12:00 every day. Calming stress levels while boosting energy and productivity, professional yoga instructors will be guiding classes from the W Hotel in Hong Kong. In addition, the well-known #BeautyHunt programme will transform from physical to online. Five local and international beauty influencers will share their views on what’s trending and their best beauty

product discoveries from main sectors such as skincare, cosmetics, innovative packaging and hair. Find the most updated Cosmo Virtual Stage agenda at https://digital-week. cosmoprof-asia.com/en-us/Events/ Cosmo-Virtual-Stage. The CosmoTrends report will continue to be the reference point for all beauty professionals. This online report will showcase the 20 most exciting products from the virtual exhibitors and the representing trends selected and analysed by BEAUTYSTREAMS. The report will be announced at a dedicated webinar during Digital Week. Digital Week draws positive response from global industry The first edition of Cosmoprof Asia Digital Week has gained the support from InvestHK, the Hong Kong SAR Government department responsible for Foreign Direct Investment, and The Cosmetic & Perfumery Association of Hong Kong (CPAHK) for joint collaboration and promotion. Thanks to the support from local governments Digital Week will welcome country pavilions including Italy (by the Italian Trade Agency), Korea (by KOTRA), Poland (by POLCHARM), Spain (by ICEX), UK (Birmingham Chamber of Commerce) and China (by the Guangzhou and Yiwu group).

For more information, please visit www.cosmoprof-asia.com/digital-week 6 www.exportmagazine.net

KERATIN MULTILEVEL TECHNOLOGY

INSTANT HAIR FIBRE REGENERATION, FOR STRONG, RESISTANT AND EXTRAORDINARILY BRIGHT HAIR REHUB+ SPECIALIST is the new powerful and professional treatment for the instant repair of damaged hair, with a strengthening and regenerating action and an immediately visible and lasting result. Discover more on www.helenseward.it

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REHUB+ SPECIALIST KERATIN MULTILEVEL TECHNOLOGY New strength and beauty for damaged hair

Sun, sea, wind, excessive and incorrect use of hair dryers and straighteners and chemical treatments can cause alterations in the structure of the hair, making it dull and dry, weak and with split ends. Helen Seward launches the solution:

step n.

REHUB+ SPECIALIST is born, the efficient, professional treatment for the instant repair of damaged hair, which offers a fortifying and regenerating action. In just 3 steps, REHUB+ Specialist allows targeted and immediate action on damaged hair, with deep

regeneration through the formation of new internal bonds, transforming the quality and appearance of the hair by sealing the cuticle and split ends, restoring body and integrity for stronger looking hair thatâ&#x20AC;&#x2122;s resistant to breakage and exceptionally soft and shiny.

step n.

REBUILDING FILLER Instant anti-breakage reconstruction filler. Penetrates the hair fibre and strengthens it, generating new multiple bonds. Repairs damaged hair, restoring body and the resistance of healthy hair.

REGENERATING TREATMENT Split ends sealer regenerating treatment. Seals the cuticle and split ends with a long-lasting smoothing action. Offers buoyancy and extreme softness without weighing down the hair, restoring the damaged hair fibre to its healthy condition.

step n.

Discover REHUB+ Specialist, watch out the video.

The high performance of the formulas is based on powerful, natural active ingredients that act in progressive combination with Keratins and Argan Oil.

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FINISHER OIL Thermo-protective perfectioner oil. Featuring an anti-frizz action, it offers a special and unique velvety finish, extraordinarily highlighting the hairâ&#x20AC;&#x2122;s shine.

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REHUB+ SPECIALIST acts on different levels:

Instantly generates new multiple bonds within the hair fibre, performing an anti-breakage action and repairing the fibre from the inside, fortifying it and restoring body.

Performs an external smoothing and long-lasting sealing action on the cuticle and split ends, restoring the hairâ&#x20AC;&#x2122;s original structure.

With a thermo-protective, anti-frizz action and velvety finishing effect, it enhances the shine of the regenerated hair.

More info: www.helenseward.it

Helen Seward Milano

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helenseward_official

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ELCHIM: HOT HONEY CARE Hairdryer technology is combined with honey’s natural nutrients for a 3-in-1 system

Hot Honey Care is the new revolutionary treatment by Elchim, the Italian company well known for its tools for innovative hairstyling and which can be proud of its claim, “75 years of loving hair.” The new 3-in-1 system blowdries, styles and cares for hair thanks to innovative patented technology. The heat and the airflow of the hairdryer activates the ingredients of natural honey for drying, brushing and treatment in a single quick movement with perfect uniformity all over the hair. Used together, the special hairdryer nozzle developed for Elchim hairdryers and the Hot Honey Care pod guarantee visibly healthier, more beautiful and softer hair which is easier to style. The Hot Honey Care treatment, unlike masks, sprays or conditioners, covers the whole length of the hair, without the need for further rinsing. The natural nutrients in honey make the hair more beautiful and softer after only a few minutes of the treatment. Development of this innovative technology took over a year in the Elchim labs, ensuring a unique product for customers, taking the guarantee and professional experience of Elchim on heat and air to a higher level. As Luca Sabbatini, CEO of Elchim SpA says, “Today with Hot Honey Care we are able to combine four important factors: effect, time, styling and nourishment.”

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Elchim has designed two variants of Hot Honey Care pods to meet the needs of all hair types: Sublime Liss smoothing (for dull and dry hair) and Supreme Glossy (for frizzy hair), sold in three different kits.

The starter kit contains a concentrator for Elchim hairdryers, 2 Sublime Liss pods smoothing treatment and 2 Supreme Glossy pods anti-frizz treatment. Hot Honey Care Sublime Liss, a smoothing treatment with a formula for wavy and rebellious hair that smooths the hair and gives it shine, contains 12 Sublime Liss pods. Hot Honey Care Supreme Glossy is an anti-frizz treatment with a formula that restructures the hair and leaves it silky and soft to the touch, with 12 Supreme Glossy pods.

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Hair by Marco Girotti | Photography by Andrew O’Toole | Products by Elgon®

gener ing uniqueness

Gentle Energy is a connection of styles and colors expressing the true essence and uniqueness of the Elgon woman. An elegant collection inspired by water and waves the color of the ocean.

CONTEMPORARY

ega UNIQUE r ic

Follow the technical tips for Gentle Energy on the YouTube channel by In your salon, offer style and creativity in the least amount of time with innovative products, techniques and services.

@elgonofficial www.elgoncosmetic.com

I nterview

Elgon Education An indispensable tool to build up hairdressersâ&#x20AC;&#x2122; confidence Interview with Jon Withrington, Elgon Global Education Manager

EM: How did Elgon support the Global hairdressersâ&#x20AC;&#x2122; community during the lockdown? JW: We have been offering weekly sessions worldwide to educators, who in turn offer these formats locally. This is focused on pure technical training with the objective of empowering hairdressers with using our products. We have also been doing sessions online such as FACEBOOK and INSTAGRAM Lives with a special focus on techniques and inspirational training to enthuse our audience through a fashion narrative from the heart of Milan. Finally, with ASK Elgon we have offered a series of videos focused on different key hairdressing topics. The videos and sessions are uploaded to our YouTube channel CONNECT By Elgon, which means you have access to education 24/7 and 365 days per year!

EXPORT MAGAZINE: How did the Education approach change after the Pandemic? How will Elgon courses be structured to meet the new global needs? Jon Withrington: The pandemic was extremely sudden, touched all our customers across the globe and slowed down an environment that is usually very vibrant and active. We had to seek new ways to communicate with our stakeholders to keep them inspired and motivated, we also found that during lockdowns it gave everyone a chance to focus on themselves and put education

in the digital age in the limelight. We had already planned to digitise our education and we accelerated this program to support customers covering different pillars such as product usage, inspiration and technical training through a new YouTube channel called CONNECT By Elgon. Our courses have evolved and been adapted to the new online domain while keeping the spirit and effectiveness of traditional learning with an interactive twist, we have also focused on truly tailor-made formats so hairdressers can exploit their unique skills when they return to the salon.

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EM: Which is the main objective of Elgon Global Education Programme for 2020/2021? JW: To continue with our mission of offering Essential, Specialist and Inspirational education that is accessible for all levels and truly built around accessibility. Our formats are designed for face-to-face and online education with a clear objective of empowering and inspiring our users to truly exploit the uniqueness of their customers, making them the best version of themselves. EM: Which is by far the top course for the 2020/2021 Education Programme? Please describe it. JW: Our most popular courses of 2020 is the Essentials course selection which

I nterview

covers Foundation, Fundamental, Skills & Advanced; this has a link between color theory, color placement and portfolio usage in a way that is easy to understand and very accessible. The courses are designed for all levels of Elgon users and our objective is to ensure that you feel so confident with hair that customers keep coming back for more. The second most popular is Inspiration through ELGON Collection; this showcases new products, techniques and a fashion narrative that will inspire and motivate stylists to step out of their comfort zones while creating new opportunities to be truly unique. EM: Can you please describe briefly the Education offer? What are the main topics? Will Elgon have tailor-made courses? Will courses be suitable for all levels? JW: We offer different pillars of education that customers can pick from depending on their needs and where they wish to grow. All courses have been designed for all levels of stylist and are done in a way that is interactive. We use a system called blended and flipped learning, this means that we offer more of an experience rather than traditional education, built for a modern age of hairdressing where technology is an essential tool in the process.

We do also offer tailor-made education as a key pillar because everyone is unique. EM: How will distributors be supported by Elgon Education? Which courses and tools will be offered, and what is the added value? JW: We realize that a one-size-fits-all principle doesnâ&#x20AC;&#x2122;t work, and this is certainly very true at this moment. Using our global and national education initiative as a springboard, we are able to tailor and design education around the needs of each unique partner.

We offer a variety of programs ranging from inspiration and technique within the Elgon Collection and beyond, through Essential salon skills, which addresses craftsmanship in the salon to deliver superior results and experience into Foundation to advanced color education. We offer education that always has a focus on the salon, stylist, and ultimately the final customer in the chair. Our objective is to empower, inspire, and build confidence in using our products. C.S.

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MADE IN ITALY

2nd Exhibition for Cosmetics, Beauty, Hair

Home Care, Private Label, Packaging, Ingredients

ICC - Istanbul Congress Center - Taksim, Istanbul - Turkey

www.beauty-istanbul.com Tel: +90 212 2229060

+90 533 4843030

info@beauty-istanbul.com

Organizer

interview

AGF88 HOLDING CONSTANT GROWTH FOR THE GROUP WHICH INCLUDES IMPORTANT BRANDS IN THE HAIR WORLD Interview with Dr AFSOON NEGINY, COO Business of AGF88 Holding

EXPORT MAGAZINE: Dr Neginy, you have been COO Business of AGF88 Holding for a year now. AFSOON NEGINY: Yes, I joined the company last September. EM: What sort of action have you implemented in the professional division Pettenon Cosmetics S.p.A. in this period of time, taking into account the particular time for all professionals in the hairdressing and beauty sector, as well as for the population, due to the pandemic that is affecting us? AN: Ever since I arrived, the actions have been connected with branding, in order to increase visibility aand the differentiation of the brands owned by the company, already very well-known for its manufacturing and private label business. The first intention, and not only in the professional division, was that of working on the identity of each individual brand, considering

it was though it were a child, with a personality and character of its own. In addition to Alama Professional, which addresses, through the company Beauty Application, the mass retail channel, we have recognized four focus brands: Echosline, Inebrya, Alter Ego Italy and Fanola. We are calibrating the brand identity of each individual brand, telling a specific and easily recognizable story for each of them. I started off by evaluating for how long they have existed, identifying in the quality and in the intense R & D activity the strong axis around which all the synergic areas concerning the various brands revolve. WE have also stressed the various work groups, from marketing with its projects and identity â&#x20AC;&#x201C; in the wake of what we have said for the brands â&#x20AC;&#x201C; to digital marketing, an area which is more important today than ever before and that we are developing and completing with the rest of the company. As far as the commercial area is concerned, which is considered the tip of the iceberg as it is the outer part that is seen, we have divided the projects creating work groups based on the brands and the areas and the geographic areas. The team has been implemented with the arrival of three new members of staff. For the communication, we have worked so that, although starting off from separate stories, in the

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end the corporate communication and the communication connected to the brand interacts synergistically and transversally. What has happened with the arrival of the pandemic? Everybody knows, there has been a stop of activities in general and definitely of trade fairs; however at Pettenon Cosmetics we started to do the canvasses online in March, including with our foreign clients; the occasion arose to do meetings not only with our export managers, but also with other sectors of the company, and this has been a positive fact. We also organized meetings online with psychologists to discuss how to cope with the most difficult subjects linked with the pandemic. We took the opportunity to show our flexibility, stopping to reflect when necessary and acting quickly when the need arose. I often quote the strategy of the hedgehog and the fox who, at times of difficulty, act differently: the fox, more di verging, is reactive and fast; the hedgehog closes up, defends itself and follows its specific trajectory. Well, alternating the strategies, at times going quickly and at times slowing down, is a sign of acting like a reactive company and not fixed in its projects. EM: Do you believe in the force of change? AN: Absolutely, whether it is wanted or forced by external elements, such as Covid 19 for example, change is synonymous with great innovation.

interview

The existing situation has led us to accelerate the use of digital means, which was already at an advanced stage; we have been forced to abandon our comfort zone, leaving as well what we know how to do to test ourselves in something that we have learned. The good surfer is not the one who controls the wave, but the one who lets himself be carried along by the wave trying to go beyond! EM: Pettenon Cosmetics is a very important company both nationally and internationally; which axes are you are concentrating on? AN: WE are concentrating on a number of axes, including open innovation, working with universities and various other bodies. As well as innovation, which is important for a manufacturing company like ours, we are also working for sustainability, following a transversal project which sees us engaged not only in creating products but in implementing a company philosophy aimed at becoming part of the circular economy. The third and not last aspect, is the

process of digitization, from the type of supports that we will be proposing, customized according to the brand and the geographical area, and developed together with our distributors. Let’s not forget that our distributors, often the same for 30 years, have a deep dialogue with us; they are long-standing partners with whom we have grown together and this is one of the factors that has taken us both to success, from the start of the business. I will once again stress that a brand which grows also makes the distributors grow and that the branding operation on each individual market is a key and structural operation. In a world like today’s, where consumers in the different countries are connected it is important that the story of each brand is told the same way. Despite the diversity of the clusters of the consumers from one country to another, I think that the pandemic has brought people together, especially concerning a common need for security. The fragility of the moment is giving rise to a message of solidarity. With this same spirit, our company also wants to foster collaboration with research centres and universities, so that the whole sector can

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share the objectives reached. Although competition will continue to exist, I believe that forming associations is fundamental to promote “Made in Italy” in its truest meaning of 100% Italian quality and excellence. EM: Does the fact of being an industrial company, as well as a commercial one, represent an added bonus? Can you tell us how many productive plants your company has? Are logistics in-house or external? AN: Absolutely. Diversification, both in terms of brand as we said earlier, and supply chain, is a positive factor. We have tree main productive plants, one in San Martino di Lupari (Padua), one in Sansepolcro (Arezzo) and one in Cartigliano (Vicenza), all highly specialized in some categories of products. The logistics and many other services, such as graphics and a Professional Hairstyling Training Academy, are in-house. Considering that perfection is a photograph and excellence a process, I am convinced that there is always room for improvement; what is perfect today, can be superseded tomorrow.

interview

Hair Stylist: Artistic Team Inebrya Photography: Filippo Fortis

Hair: Leonardo Rizzo as Alter Ego Italy International Creative Director Photography: Marco Di Filippo

Hair: Team Contrasto, Mario Stirpe and Antonio Aliberti Photography: Marco Di Filippo

Hair: Stylistic Team Echosline Photography: Marco di Filippo

EM: People talk more and more about â&#x20AC;&#x2DC;zero impact companiesâ&#x20AC;&#x2122;. Are you working in this direction? AN: In this case too, it is a process â&#x20AC;&#x201C; of greening and sustainability. That was started a few years ago, starting from attention to the consumption of water, both inside the company by significantly reducing the use of bottled and at a transversal level in the production processes. As far as plastic is concerned, we use a 50% recycled plastic.

In formulating the products, we have revolutionized some existing formulas by making them more concentrated, so that their user consumer less water in the rinsing phase. We are sensitive to the topic of climate change and water shortage: in 2030 one-third of the global population are expected to suffer from drought. We are working to reach zero impact on all fronts, acting on

all the processes that concern the production and emission of CO2. The objective of protecting the environment and applying a circular economy is something that concerns all of us, from the individual to manufacturing companies. Cosmetic companies, as Cosmetica Italia, our trade association, confirms, are working so that this comes about gradually, and as quickly as possible. Claudia Stagno

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Company subject to management and coordination by AGF88 Holding S.r.l.

servicing beauty industry since 1946

A G R O U P C O M PA N Y O F

w w w. a g f 8 8 h o l d i n g . i t EARTH

FRIEND LY

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Shewonder an innovative beauty ritual that stems from the heart of the earth and the power of lava An instantly effective line by Alter Ego Italy, for manageable, healthy and glossy hair

Alter Ego Italy is an Italian specialist professional haircare brand that has always endeavoured to innovate. It is now presenting Shewonder: a selection of three textured, multi-sensory products that are designed to offer shine, nourishment, hold and control, with immediate results on medium to thick, treated, dry, frizzy and rough hair. The exceptional blend of well-being and performance is perfect for pampering the locks of the most demanding customers. The cornerstone of the Shewonder line is Volcanic Clay, which nourishes and enriches hair, leaving it silky, conditioned and glossy. The products are made with Natural Oils with traditional Japanese, Amazonian and Egyptian origins: PatauĂĄ Oil for moisturizing, purifying and anti-frizz nourishing action, Japanese camellia oil for a revitalizing and moisturizing effect, and Black Cumin Oil for its anti-fungalÂ and anti-dandruff properties. Shewonder treatments contain natural, biodegradable ingredients with no silicones and parabens. In addition, they have enveloping, enchanting fragrances for a unique sensory experience both in salons and at home. The flagship product is an Instant Shaping Mask for intensive, instant shaping and conditioning. Thanks to the clay-based, patent pending Active Miraclay TechnologyTM, it protects, revitalizes and provides instant, deep-down moisturizing for the scalp and hair. The formula works on the outside of the hair and interacts with the electrostatic charges in it, aligning the fibres and instantly reducing frizz. The product accumulates on hair, controls volume and makes it easy to manage smooth and wavy styling, giving professional, long-lasting results. As well as offering longer-lasting hold to the blow-dry, the mix in the Instant Shaping Mask needs to be left in for less time and it is faster to rinse and dry, while also saving water. The formula of the revitalizing, moisturizing Restorative Shampoo in the Shewonder line is enriched with a blend of Natural Oils that are free from sulphates, silicones and parabens. It guarantees a pH of 5.0 â&#x20AC;&#x201C; 5.5 and efficiently removes dirt and build-up when cleansing hair, heightening the effect of the subsequent treatment and giving the scalp a pleasant feeling of moisturized vitality and well-being.

e epitome ter Ego Italy is th Shewonder by Al anks t hair treatmen th of excellence in tural na n lance betwee to the perfect ba oducts, pr e y qualities in th formulas, sensor results. te ia ance with immed and top perform

Rounding off the Shewonder selection is beautifying Shine Oil Elixir, which instantly gives hair a glossy, radiant look and makes it feel soft and silky.

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From the heart of the earth and the modelling power of volcanic lava comes

INSTANT SHAPING MASK The first Alter Ego Italy mask that, with its patent technology* enriched with Clay, reduces setting, rinsing and blow-drying time, offering Long lasting styling effect.

Discover the complete Shewonder range in your trusted Alter Ego Italy salon

WWW. ALTEREGOITALY.COM

*Patent pending n. PCT/IB2020/051671

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DOUBLESYSTEM ENERGIZING PATCH, the latest novelty signed Alter Ego Italy Biotin, which stimulates healthy regrowth and improves scalp health; ginseng root extract, considered a follicle and hair regrowth stimulant; rosemary extract, renowned for activating circulation in the scalp to improve the activity of hair follicles; nettle extract, known for its revitalizing and anti-inflammatory action on the scalp; and hops extract, to improve cellular metabolic activity of the scalp, with skin regenerating and stimulating effects.

Alter Ego Italy, Italian professional brand with 30 years of experience in Professional Salons treating skin and hair needs, introduces a new product in its Energizing Ritual: DOUBLESYSTEM ENERGIZING PATCH, created to strengthen the hair through a rich blend of vitamins, proteins and naturally derived ingredients offering serious results*. DOUBLESYSTEM ENERGIZING PATCH is an invisible and waterproof patch that slowly releases on the skin active substances that act synergistically on the main causes of hair loss, helping to slow hair loss, extend the life of hair and improve its tensile strength, nourishing it, strengthening it and adding shine and softness.

DOUBLESYSTEM ENERGIZING PATCHâ&#x20AC;&#x2122;s functional ingredients make it an effective treatment: arginine, known to fight the weakening of the scalp and to strengthen hair;

The DOUBLESYSTEM ENERGIZING PATCH treatment is divided into two phases: Phase 1 (CONCENTRATED FORMULA-PLUS) requires the use of two patches daily for the first week. The concentrated formula is enriched with arginine, biotin and ginseng root extract.

Phase 2 (MAINTENANCE FORMULA) requires two patches daily for the next four weeks. The maintenance formula is enriched with rosemary, nettle and hops.

*Clinical trials over two months in 20 healthy subjects. Evaluation at pre-established experimental times of the parameters of interest under dermatologist supervision.

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PRODOTTI 100% VEGAN

FORMULE «FREE FROM»

ALTE % BIODEGRADABILITÀ

ALTE % NATURALITÀ

PRINCIPI ATTIVI ECOCERT

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I prodotti Echosline sono disponibili presso i Professional Point autorizzati. www.echosline.it

echosline.oﬃcial

CREDITS - Hair Stylist: Artistic Team Inebrya - Photo: Filippo Fortis

MIRACLE GENTLE LIGHTENER PROTECT The innovative patent pending bleaching powder*. Of plant origin, it keeps the physiological conditions of hair intact achieving up to 7 levels of lightening. *Italian patent pending application No. 102019000024361 * Italian patent pending application No. 102020000000919

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Enter the new era of blonde perfection Inebrya presents The Blonde Essence Collection: four looks that encapsulate the essence of the new Blondesse line and sum up women’s wishes with all of the shades of blonde

City Bon Ton Blonde is for women who want natural, almost imperceptible blonde tones: this look is steeped in femininity and beauty, with a sophisticated scale of colours that ranges from caramel to golden beige featured on a soft yet smart bob.

Californian Blonde represents the perfect choice for a divine evening allure. Its very light, sun-kissed colour goes along with a layered look, brightened up by satin shades and pink hues. Perfectly wearable, it brings a soft and enticing style.

Finally, Cyber Blonde is the most clear, sharp and schematic look. With its bold, dynamic and contemporary style, it fuses a taste for tech innovation with a quest for everyday comfort.

Hair: Artistic Team Inebrya | Photo: Filippo Fortis

An innovative brand new blonde range has just been launched by Inebrya: it’s Blondesse, a complete system to satisfy all professional needs in salon and at home ensuring maximum performance and a true pleasure. 6 bleachings for all the different blond needs, 10 toners with ultrafeminine iridescent nuances, 2 treatments to complete the salon service and maintain the perfect blonde at home. Blondesse promise is to offer customers’ hairdressers a variety of highly versatile technical services and give each woman the shade of blonde that best suits her. The Blonde Essence Collection portrays four women who are all completely different but nonetheless have two things in common: outstanding femininity and numerous impeccable shades of blonde. Creativity behind these shots is committed to Carla Bergamaschi, Inebrya’s new Global Artistic Team Director, supported by the expert hands of Inebrya’s Artistic Team. Let’s take a journey through the four looks and let’s be inspired by the refined and elegant tones.

In Cultural Meltpot Blonde, blonde tones contrast with the natural hair colour and bring out the best of the waves in the curls. With its breathtaking feathering technique the result is a fresh type of blonde that is the essence of the cultural melting pot and aesthetic globalization.

This journey through the female world does not overlook the sensory side of things, which takes centre stage in every look: this collection offers a taste of the new brand philosophy, which revolves around all “Inebrya senses”.

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FREE PAINT by FANOLA “Feel free to…create, share, express yourself”

Hai

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Italian brand Fanola - whose products promote maximum artistic expression - has launched the Free Paint range of ammonia-free semi-permanent direct colours that can be mixed together to make endless combinations of hues. Free Paint by Fanola is the ideal solution for professional direct colouring services. It is designed for all those who want to showcase their unique personalities and everyone who takes a daring approach to hair colour, using it like a fashion accessory.

The 10 shades are inspired by artists’ palettes, which can be used creatively, inventively and imaginatively to produce a host of hues with a variety of depths and tones. Free Paint by Fanola features cutting-edge technology that gives unbeatably professional results with cosmetic colours.

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The molecules in the formula are organic acids that help the direct pigments to build up on the outside of the hair. The viscosizing molecules add a degree of fluidity, for exceptional adherence during application. The colouring agents provide even coverage all over the structure of the hair, making the colours bright and glossy. The Free Paint formula brings out all of the colour in just 5 minutes and the final results are long lasting, remaining for up to 20 washes. The creamy cosmetic texture makes it easier for the colour to adhere to the hair during the application process, thus giving more even coverage all over. The active ingredients used in the range are Babassu Oil, which has powerful softening and moisturizing properties, and French Rose Extract, for extremely glossy locks.

A new range of semi-permanent direct colors that can be mixed together to explore inďŹ nite color possibilities.

MAXIMUM COLOR EXPRESSION IN 5 MINUTES

fanola.it

CREAMY AND COSMETIC TEXTURE

LONG LASTING RESULTS

create, share, express

16-18 June 2021

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Optimize your work, reducing the time of the duration of your client in salon, whilst guaranteeing professionality, safety and punctuality. 34 innovative shades confering a brillant vibrant color, with an impeccable coverage of white hair. Today, only those who have the courage to change will gain. www.ilovesensus.it

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Call me AQVA, call me LIFE

Thermal is the professional philosophy with a holistic approach to hair beauty entirely Made in Italy. It is the first professional haircare line to bring

thermal water and thermal clay in professional cosmetic products: since 2003 it has been the pioneer brand in the field of wellness in salons.

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In March 2020 the line was completely renewed, always maintaining its strengths in the extraordinary properties of the water of the ancient Roman baths of Juno, water certified by the Ministry of Health, and in the rituals of the method that has become Aqvaceremony. A set of sounds, perfumes and gestures that feed the personâ&#x20AC;&#x2122;s well-being. To meet the needs of an increasingly greener world, Thermal Aqvaceremony becomes eco-sustainable in its ingredients: bioactive water that has always been and will always be the heart of the line, SLES and paraben-free formulas enriched with Photoprotection Extract which acts as a Blue Ray Shield and the Anti-Pollution Shield to protect against air pollution; and in packaging with bio-based PE bottles consisting of a derivative of sugar cane.

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Thermal is made of 9 lines to create Aqvaceremonies dedicated to the different needs of scalp and hair, in the salon and at home: BASIS HYDRA

the fundamentals for scalp and hair to hydrate and nourish dry and dull hair

DESTRESS

to condition stressed hair and scalp

ENERGIZE

to strengthen weak hair with a tendency to fall out

DETOX DENSIFY BALANCE GENTLE SUN

to detoxify and anti-pollution to give body to fine hair to rebalance excess sebum / dandruff to revitalize scalp and hair with hyperhidrosis to protect and hydrate under and after the sun

Thermal is not just products, but a method to make a difference, a professional philosophy that teaches to know your customers and their needs. The future of the salon is in AQVA.

EMSIBETH SpA - Verona - Italy - T. +39 045 503044 export@emsibeth.it - www.emsibeth.it -

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NIKA K-PERFECTION THE SOLUTION TO DAMAGED HAIR New life to your hair after summer or damaging chemical treatments

Your hair loses keratin with time due to sunlight, pollution and harsh hair treatments. By the end of the summer, hair can be straw-like and brittle. Nika Hair Beauty Excellence has studied and produced the professional method K-Perfection 19 providing intensive treatment to fight dryness, dullness and split ends. This treatment features Keroxyne Complex, the first revolutionary formula containing pure keratin, amino-acid chains that perfectly bond with the hair structure creating thus a sealing effect, just like a zipper.

The line offered by Nika includes different in salon and at-home professional treatments: your hairstylist will recommend the most suitable to your hair. Performed in-salon by a professional stylist, the powerful K-Perfection treatment replenishes the hair with high concentrations of keratin that penetrate throughout the hair structure and are sealed within the cortex to repair the damage. This locks out humidity, repairs damage and breakage, and rebuilds strength to make smoother, shinier and healthierlooking hair, improving manageability and significantly reducing styling time. The service starts in salon with: • K19 Reconstructing Treatment features Keroxyne Complex able to reconstruct from within severely damaged hair and restore strength, elasticity and shine. • Pure Keratin Shampoo and Deep Conditioner formulated with KEROXYNE COMPLEX, are perfect as in salon after care products.

This is the ideal choice for a rebuilding treatment both at home and in salon. Apply it before styling hair and obtain a healthy and voluminous mane. Today, the brand Nika Hair Beauty Excellence represents the perfect marriage between quality, elegance, reliability and technology with a range of amazing and performing products for healthier and gorgeous hair.

The line also offers 6 more professional treatments: Nika Reconstructing reconstructs damaged hair by increasing shine by 97% Nika In Color reconstructs damaged hair during hair coloring process Nika Ends-Repair strengthens hair while eliminating split ends Nika Volume gives volume and body while strengthening your hair Keratin, the major protein which is naturally present in our hair, acts as an external protective and internal structural protein to defend your hair and keep it healthy. Nika K-Perfection is basically rebuilding the hair by putting back the lost protein into your strands thanks to the presence of Oxydized Keratin that activates the process of keratinization.

Nika Pre-Treatment restores hair keratin layers before technical services Nika Go Blonde protects hair during bleaching process and obtains perfect lightening results and healthy hair Hair re-building will continue at home with products based on active ingredients like Smart Keratin and Color Guard: • Pure Keratin Shampoo gently cleanses hair while enhancing elasticity, strength and shine. •Pure Keratin Deep Conditioner provides manageability, shine and strength. • Miracle Spray is an innovative, leave-in Reconstructing Spray for damaged hair with KEROXYNE COMPLEX.

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PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS PRODUCTS APPLIANCES FOR ESTHETICIANS APPLIANCES PRODUCTS APPLIANCES FOR ESTHETICIANS FOR PRODUCTS APPLIANCES FOR ESTHETICIANS ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS

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FABY HERITAGE Timeless colors for next Autumn Winter Collection

Throughout 30 years of experience, Faby has always narrated its identity and philosophy through the description and narration of colours always considered as a form of elegance and sensitivity. The new capsule collection Faby Heritage is a new journey through a timeless color palette made of shades and hues where style and past emotions live in the present and are handed down into the future. Through the emotions coming from Heritage, each of the six hues of the palette tells a story and is inspired to memories that from the past run throughout the present to

end up in the future where they will remain indelible. Heritage includes six embracing and stunning shades that are available in both the traditional Nail Lacquer version and the innovative Lacquering Gel . Snow White’s Snack – the vibrant and passionate red of the poisoned apple of Snow White fairy tale; Red at Night, dark and mysterious red reminding the long feminine and seducing dress worn for the first date; Marque Moon, tempting and irresistible grey inspired to the first Moon landing in 1969 by Asmstrong… emotion and surprise; Naturally, a delicate and

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elegant nude which like a silky soft dress wraps your body in a seducing way; A Perfect Day, Glitter Pink for a bright, enjoyable day; last, Midnight Bath, a dark midnight blue, perfect to start the cold winter and remember the last midnight swimming of summer. Faby Heritage nail lacquers are entirely made in Italy, cruelty free and 10 free: the safe formula free from toxic and harmful chemicals, is easy to apply and perfect to guarantee the best coverage. Faby Heritage offers long-lasting results, bright and vibrant colors that dry very fast.

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BERLIN PACKAGING ACQUIRE VINKOVA The acquisition strengthens the glass packaging offer throughout Northern Europe

Berlin Packaging, leader in the supply of glass, plastic and metal containers and closures, acquired on 6th October Vinkova B.V., important supplier of food products and drink glass packaging solutions, based in Bussum, the Netherlands. With more than 50 years of experience, Vinkova offers a huge range of tailored solutions and products to a large customer base on the Dutch market, boasting solid industry know-how and strong relations with some of Europe’s most important glass producers. The strategic joining of Vinkova is, for Berlin Packaging, the completion of the range offered on the Dutch market, supplementing the innovative plastic and metal solutions and innovative closures already marketed on the territory since 2019. Berlin Packaging is a global player supplying packaging solutions and services to customers of all types, across the globe, in all industrial sectors. The company is based in North America, where it has been operating since 1898, and boasts a global footprint that is expanding rapidly, with more than 130 offices and warehouses worldwide.

Vinkova is the eighth acquisition to be made in Europe since 2016. Customers and suppliers of both companies will benefit significantly from this acquisition and the combined operations of Europe’s most important packaging distributor. Starting today, Vinkova’s customers can enjoy the exclusive design and innovation services guaranteed by Bruni Glass Innovation Center in Italy and by the One Eleven Studio in the United States of America. “We are extremely enthusiastic to become a part of the Berlin Packaging family and are certain that this new partnership will benefit our customers, suppliers and employees enormously”, André Rombout, General Manager of Vinkova, commented. “We are a solid company and will become even more so”. “This is great news for our company, and for all our business partners too, adds Ruben van der Zouw, Vinkova’s commercial director. They will all benefit from the strong capabilities the Berlin Packaging Group has to offer. The Vinkova team is ready to start this new chapter in our history.”

Berlin Packaging Berlin Packaging is the world’s only Hybrid Packaging Supplier® specialised in the supply of glass, plastic and metal containers and closures. Each year, the company supplies thousands of articles to customers of all sectors, together with packaging design services, financing, consultancy, storage and logistics. More information is available from BerlinPackaging.com

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“The acquisition of a solid glass packaging supplier in the food & beverage industry allows us to further extend the presence of Berlin Packaging on the European glass packaging market, completing the range of glass-plastic-closure products”, Paolo Recrosio underlined, CEO of Berlin Packaging Europe. “It also offers us huge business opportunities, thereby confirming the validity of our strategy and the consistency of our project”.

“It also offers us huge business opportunities, thereby confirming the validity of our strategy and the consistency of our project”. “In addition to consolidating our positioning in Northern Europe, this acquisition allows us to support customers of all sizes and from all market segments, strengthening our commercial relations and the range of extremely high-quality services”, declared Bill Hayes, CEO and President of Berlin Packaging. Fully in line with the Berlin Packaging acquisitions strategy, the workforce and structure of Vinkova will not change in any way: all employees will remain with the company, as confirmation of the growth and development objectives in Europe.

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SANI HABIT

the good

hygiene habit SANI HABIT,the first complete routine to hydrate and sanitize hands, body, skin and hair, suitable for both service in salon and at home. Clean and balsamic formulas with unexpected black textures are the best in terms of safety and pleasure.

% LO C 100

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COSMOPROF INDIA TO BE RESCHEDULED IN 2021 Cosmoprof India, the event of the Cosmoprof network, dedicated to the beauty and cosmetics market, has been postponed. The show will now be held in a hybrid format called ‘Signature Event by Cosmoprof India’ - a unique combination of physical and virtual expo, on 22-23 February 2021 at Hotel Sahara Star, Mumbai, creating a niche business networking platform for the industry where both domestic and international Industry player can attend and interact. This expo will reinforce the Industry together reviving their existing connections and creating new ones, wrecking the void that has been created under the onslaught of Covid -19. The flagship edition will take place in the second half of 2021. BolognaFiere and Informa Markets, organisers of the event, jointly decided to reschedule the second edition of Cosmoprof India, in order to guarantee attendees a high-level and safe business experience. The announcement comes soon after the Ministry of Home Affairs (MHA), Govt of India, has started to allow B2B exhibitions to take place with due SOP. Ever since the lockdown started, the organisers of the Cosmoprof India have been in constant discussions with key industry stakeholders, partners and the local government to stay abreast of the challenges and complexities in the face of disruption due to COVID-19. Organising the Signature Event in February will allow more time for normality and confidence to return to the market and provide all-round better conditions for exhibitors and visitors to engage. The tradeshow will also be organised in accordance with the organisers’ health and safety standards. The detailed set of enhanced measures will provide the

highest levels of hygiene and safety at the event, providing everyone with the reassurance and confidence that they are participating in a safe and controlled environment. “The evolution of the pandemic in the country and the travel restrictions still in force worldwide have prompted us to reschedule Cosmoprof India, postponing the appointment with local operators and players to 2021,” said Gianpiero Calzolari, President of BolognaFiere, adding, “Our goal is to guarantee to the cosmetic industry joining us in Mumbai the quality and professionalism that have distinguished the Cosmoprof brand all over the world for over 50 years.” According to Mr. Yogesh Mudras, Managing Director, Informa Markets in India, “India is a large, heterogenous market for the beauty and cosmetics sector with varied dynamics, while catering to different segments. The size of the market has propelled its beauty and wellness market which was growing at a CAGR of around 18%. The pandemic and the subsequent lockdown had impacted the sector significantly with a revenue loss projected between 30-35 % and we believe our timely signature edition will aid in placing the industry back on track.” “An analysis of beauty trends reveals that there will be a preference for quality products based on the principles of ethical practices, wellness, as well as formulations made of toxic free, safe and organic ingredients. Our show will focus on trends, personal care formulation challenges, innovations and opportunities around creating new products to fortify the sector. It will be the perfect platform for beauty & personal care companies and professionals wishing to reinforce their business relationships with partners and to have greater visibility among stakeholders and new players,” he added.

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LUMSON LAUNCHES I-CONIC AND MARYLIN, TWO NEW GLASS BOTTLES FOR FOUNDATIONS Lumson, a leader in primary cosmetics packaging for skincare and make-up, launches two new, refined and unique foundation bottles on the market: I-Conic and Marylin. The company’s many years of experience in using glass has allowed it to fully top up its offerings for skincare and makeup with an ample portfolio comprised of over 33 glass bottles available in a variety of formats (from 15mL to 50mL) and designs: • cylindrical bottles that are distinguished by their timeless and classic rounded shape showcasing essential and versatile lines. • squared bottles that follow current trends, providing elegance that is one-of-a-kind. • more extravagant solutions with unique lines that give a strong personality to the product.

To even further enrich its offerings for 30mL foundations, Lumson created I-Conic and Marylin: two bottles with modern and elegant designs where particular attention was paid to details in order to enhance the product within. I-Conic stands out thanks to its elegant, slender, and conical lines, as well as its thick base with rounded corners. Marylin, on the other hand, is characterized by its oval shape that emphasizes the color of the product inside the bottle. All glass bottles are completely customizable with various finishes and decorations and can be paired with an ample assortment of dispensing systems for packaging that is 100% Made by Lumson.

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BEST PACKAGING 2020: ECOMPACT® WINS THE SPECIAL AWARD IN THE “ENVIRONMENT” CATEGORY Ecompact, the innovative compact case created by Lumson S.p.A in collaboration with Marino Belotti Srl, has won the Special Award in the Environment category at Best Packaging 2020

Best Packaging is a contest that selects, promotes, highlights, and awards the best packaging solutions each year. The 2020 edition, in which the common thread was dictated by environmental and economical sustainability, awarded solutions that stood out in terms of planning, technology, design, and materials. The awards were announced during Re-Economy Summit, the digital event put on by Sole 24 Ore in collaboration with the Italian Institute of Packaging and Conai. Matteo Moretti, President of Lumson made the following comment regarding the prestigious recognition given to the Lumson Group: “We are honored to have received this award that is proof of the Group’s commitment to interpreting and anticipating the needs of the market and the strong push towards sustainable and responsible innovation, an element that has always characterized our industrial footprint and our mission. In addition, the award won today with Ecompact comes a year after we welcomed Belotti into the Group and it’s a testament to the perfect synergy between Lumson’s years of technological and manufacturing expertise and Belotti’s profound technical and creative know-how”. ECOMPACT®: THE FIRST COMPACT CASE WITH ECO-SUSTAINABLE DNA Ecompact is the first compact case for make-up that unities three innovative concepts of circular economy: Reduce, Reuse, Recycle into packaging with a classic, minimalist, and ergonomic design. The packaging solution

ECOMPACT® AND PROJECT “SPECCHIO” Ecompact is part of Specchio, one of the projects to receive a financing grant from a call from “Fashiontech- Research and Development Projects for Sustainable Fashion” organized by the Region of Lombardy in support of circular economy and sustainable development. The project foresees the development of a new generation of products for makeup with heightened focus placed on the concept of sustainability throughout the entire production process. It was created with the support of The Foundation of Polytechnic University of Milan, of which Lumson is an institutional partner, giving its own contribution to seize this opportunity by offering the exceptional skills and knowledge of The Polytechnic University of Milan, led by Prof. Luigi De Nardo, for research and development purposes.

devised and patented by Lumson S.p.A in collaboration with Marino Belotti Srl perfectly captures the three key principles of sustainability. Ecompact introduces the possibility of separating both the inner tray as well as the mirror from the main body of the compact thanks to a simple and intuitive mechanical system of hooks that facilitates separation and consequently allows for each component of the packaging to be put into the appropriate recycling channel. Sustainability is also guaranteed by the plastic* material that

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the packaging is made with which can be organic, bio-based, or compostable. What’s more, the separation of materials allows for the easy removal of the tray which can then be replaced with a new one, resulting in a perfect REFILL CONCEPT. All of these features enable the compact case to be re-used in addition to a subsequent reduction in the use of plastic. Last but not least, the mirror can be separated from the compact, becoming a stand-alone product. *Ecompact and all its components are monomaterial (including the hinge).

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Pink Frogs Cosmetics RESTART TOGETHER Four successful Italian companies combine their experiences

This box set will be distributed exclusively and simultaneously through the partners of this initiative: Pink Frogs Cosmetics Induplast Group Eurolabel Albertini Packaging Group

Pink Frogs Cosmetics always believed in chain collaboration and also in this difficult historical moment they wants to value this principle and support their economy and their excellences. For this reason, they have combined all the experience, professionalism and research of four successful Italian companies in a nice box set, representing a message of encouragement and synergy for companies, employees and customers. Three innovative formulas of daily use containing ingredients of Italian origin, enhanced by a pack in stick and contained in a practical case, colored by labels representing our tricolor, for a cosmetic accessible and always carry with you, effective and functional, adapted to the new needs of consumers increasingly attentive to safety, practicality and respect for the environment. Stick Detergent Makeup Remover With Elderberry Extract Italian Bio Cleanse and moisturize in a single gesture, leaving a feeling of freshness and radiance on the skin of the face.

Pure Leather Stick Mask With Extract of Organic Italian Basil The modern reinterpretation of a classic and indispensable gesture: a face mask able to nourish and detoxify thanks to the combination of Clay and Organic Basil, to regain a healthy and radiant look in just 3 minutes.

Illuminating Face & Body Stick With Italian Bio Raspberry Extract Moisturize face and body enhancing the natural complexion of our skin. A formula rich in micro pearls that is absorbed instantly for a practical and discreet retouching in all circumstances.

Pink Frogs Cosmetics: uncoventional manufacturer

For over 40 years the company has been operating in the field of third-party cosmetics offering an integrated service to companies: from the development of formulas to the search for the pack and related dynamics for the launch of a product, being able to offer a complete tailor-made service. The support of customers as a real partner, the distinction from other competitors and the desire to be always at the forefront are the pillars of their business; products are always at the center of their activities, real protagonists of innovation. Their history, more than 40 years long, is traced in the Sustainability Report published in 2019 and certified - the first cosmetic company in Italy - according to the GRI (Global Reporting Initiative) standards.

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10 ESPRESSOTIME How to dye hair and save 70% of the time min.

ESPRESSOTIME is the professional permanent hair color that in just 10 minutes guarantees maximum results in terms of hair shine and coverage. Not only color, but also 4 products for a complete ritual enriched with fermented green coffee and ginseng.

MADE IN ITALY

events

ADF&PCD and PLD Paris 2021 announces new June dates January event postponed alongside unveiling of new activities to drive innovation

Easyfairs, organiser of ADF&PCD and PLD Paris, the world’s leading event for perfume, cosmetics and premium drinks packaging and aerosol and dispensing technology, today announces that the event will be postponed from 20 & 21 January 2021 to 22 & 23 June 2021. Alongside the change in dates, it has launched an inspiring new programme of digital and face-to-face activity to continue to drive packaging innovation in the coming months. The decision to move the dates of the event has been taken in consultation with the event’s many stakeholders across the industry in response to the ongoing Force Majeure situation and the unforeseeable, unavoidable, unprecedented, global and continuing scope of the Coronavirus. While Easyfairs had put in place an industryleading programme of measures to ensure the safety of visitors and exhibitors at the event, the limit of 1,000 participants at events imposed by the French Government has made it impossible to organise the event on its original dates. Renan Joel, Divisional Director for Easyfairs UK & Global’s packaging events, states: “Exhibitors, visitors and association partners have expressed their overwhelming support for the change in the dateline and for the

crucial role that ADF&PCD and PLD Paris plays in creating connections and opportunities for everyone involved in packaging innovation in those markets.” The move to June reaffirms the strong commitment of ADF&PCD and PLD Paris to supporting and driving packaging innovation and business for its French and international community in a face-to-face environment in Paris, the global capital of the beauty and luxury industries. To support this commitment in the coming months, ADF&PCD and PLD Paris is planning a series of new initiatives that will continue to help packaging specifiers to discover the latest packaging products, connect with key suppliers, learn from the most influential thought leaders and celebrate the industry’s best work. In the digital space, an enhanced content offering will be rolled out, while a new virtual event is being planned. In addition, a small, exclusive event in Paris reserved for a select group of top brand owners and suppliers is in development. Joel adds: “ADF&PCD and PLD Paris is known as the place where brands kickstart their innovation projects for the year; so, while we have had no choice but to change the dates of the main event, I am positive that we will continue to provide a strong platform for the market to do business in the coming months. “While 2020 has been a very challenging year for everyone, and the opportunities for face-to-face contact have been limited, it has given us two very important messages. The first is that never before have humans and businesses craved that opportunity to get back together

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and meet in person, reasserting the value that events like ADF&PCD and PLD bring to communities. The other is that we have a great opportunity to branch out and innovate; and that is what has driven new ideas that we know will provide added value for the community both in the digital and live environment. We are very excited about what this will bring for 2021. “In the meantime, I would like to thank our many partners among our exhibitors, visitors, associations and media for their ongoing support for the event and I look forward to working with them all to deliver a wonderful and unique summer edition of ADF&PCD and PLD Paris in 2021.”

Further details on all the new initiatives will be announced soon; for further information about these and the 2021 event, visit www.adfpcdparis.com.

PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS ACCESSORIES, PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS FURNITURE FOR PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS

interview

PARLUX ALYON® ANTIBACTERIAL and MagicSense diffuser® The opinion of two appreciated hair designers

To be able to better know the technical features of the latest Parlux novelty products, we asked some questions to a family of real professionals in the industry who are owner of two hair salons and appreciated hair designers in Turin: The Firriolo hairstylists. Here are their opinions: In your salons, you have been using the Parlux tools for a long time. Why did you choose this brand? For long time Parlux hairdryers are synonymous of quality, “made in Italy” professional tool, very reliable for any hairdresser’s working needs; you can count on them both in salon and on stage because they are valid tools making you express your creativity at best. They are the best products on the market. Maybe the lockdown imposed by the recent pandemic has revolutionized, your work in your salon too. Which new measures have you taken to protect operators, employees and customers? Nowadays, after the most critical period of the pandemic, any salon adopts daily all the measures of hygiene and sanitation of the premises, accessories and tools used by the operators to be able to assure, the maximum safety for any technical treatment to the final customers.

mounted on the air intake of the hair dryer, holds and collects the hair, keeping the appliance cleaner, thus preserving its efficiency and operation over time.

In our salons, in addition to the above mentioned measures, we are also using the new Parlux ALYON® Antibacterial Night Blue hair dryer. The Milanese company, In fact, has been the first in the industry to adopt an antibacterial treatment (a special paint enriched with silver powder) on its modern hair dryer. This treatment creates an unfavourable surface to the proliferation of microorganisms and helps to maintain hygiene during use; it does not favour the proliferation of bacteria but does not protect against the virus of the current health emergency.

The latest fashion and hairstyling trends often present curly and wavy hair. How do you think of the new Parlux MagicSense® diffuser? We think it is a fantastic, essential accessory revolutionizing the curly hair drying which helps to get a natural effect without messing up. Its optimal size and the distribution of the holes have been designed to facilitate our work and create a combination of temperature and quantity of air emitted. It helps in obtaining natural drying in less time, from the hair roots without drying the tips, reducing the frizzy effect is our priority; moreover the special 15 massage tips give a pleasant stimulating sensation on the customer’s scalp. Then, the MagicSense® anti-heating system is very useful for us, as any operator can easily handle the diffuser without getting burnt.

Which are the technical features of the Parlux ALYON® you love most? Certainly its extreme power and lightweight as well as its size. In addition, it allows for very quick and silent dryings; it also has other technological features such as the “AIR IONIZER TECH” system; emitting negative ions this eliminates the static electricity leaving the hair soft and shiny. The HFS (Hair Free System – Patent Pending) is another, new, exceptional inner device which

How do these two Parlux products encourage the daily work in the salon and which are the results offered to customers? With no doubt, these are two essential tools that make our work easier. Speed and quality for efficient drying of all hair type help us to express our creativity, the long life of the hair dryer over time are the qualities of every Parlux product we love most and have appreciated for many years.

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# W E A R E PA R LU X

PA R LU X . I T

R I A L T EC H

The special paint of Parlux ALYON® NIGHT BLUE Antibacterial, enriched with silver powder, creates an unfavorable surface for the proliferation of microorganisms and helps maintain hygiene during use. Antimicrobial treatment prevents the proliferation of bacteria but does not protect against the virus of this current health emergency. The antibacterial treatment is available only in the new Night Blue color.

SPECIAL DIFFUSER

• • • • • •

Antibacterial Technology Professional K-ADVANCE PLUS ® motor Duration: 3000 hours Ideal power 2.250 Watt - 84 m 3 / h “Air Ionizer Tech” technology HFS - Hair Free System device

• • • •

The NEW MagicSense diffuser combined with the Parlux ALYON Night Blu Antibacterial hairdryer, is the non plus ultra for perfect hairstyles and natural curls

NTIBA -A C

R I L TOUC

LO G Y S

ANTIBACTERIAL TECHNOLOGY TE

Bigger size, ideal for faster drying 15 “finger-tip effect” of new design Universal, suitable for all Parlux hairdryers* DFO - Dynamic Flow Optimizer system which betters the flow of air and does not mess up hair while styling

* suitable for all Parlux hairdryers excluding Parlux 3500 and Parlux 385

report

beauty & TV Shopping: A Global Success Story VALÉRIE KAMINOV – BIOGRAPHY Valérie Kaminov is Founder and Managing Director of the highly successful International Luxury Brand Consultancy based in London. For over 20 years Valérie has been at the forefront of the global cosmetics industry and has worked with a vast array of luxury, premium and niche beauty brands and fragrances. Her extensive expertise, commercial acumen and practical experience are much sought after by both iconic global brands and newly emerging talents. Valérie’s wealth of knowledge in international growth strategies and business development is combined with an inspirational and forward-thinking approach. Through her exceptional insight and understanding of the industry Valérie has helped brands amplify their market reach on an international scale, elevate their brand presence and improve their performance. To her clients, she is more than a consultant, she is a trusted asset, advisor, partner and brand guardian. Valérie ’s expertise in brand evaluation, acquisition due diligence, risk assessment and commercial growth is particularly highly valued by Private Equity Funds, multi-national organizations and financial investors. Her advanced qualifications and her proficiency in corporate governance have made her a much-desired Board Advisor and Non-Executive Director to well-established companies and pioneering Indie brands. Valérie is also dedicated to passing her knowledge along through a range of conferences and events. She has been a guest speaker at the non-profit organization CEW’ Mentoring Services where leading executives offer guidance and professional development support. As the International Manufacturers & Distributors Forum (IMF) Master of Ceremony, Valérie organizes this influential conference in Europe; it has become a key global gathering for manufacturers, brand owners and distributors to come together to discuss the opportunities and challenges facing the industry and their businesses.

The phenomenon that is TV Shopping has taken the cosmetics industry by storm, today many home shopping networks are regarded as the beauty destinations to watch. From big name brands to those more under the radar, TV Shopping beauty buyers are cleverly creating collections for millions of customers. When you look at the numbers you understand the power of these channels. Take QVC, it reaches over 370 million homes in the US, UK and Ireland, Germany, Austria, Japan, Italy, France and with a joint venture in China. It has 14 television networks, 1 billion plus visits to 6 websites, 200 plus social pages and in 2019 generated nearly $11 billion sales globally. These impressive statistics along with a highly engaged and loyal shopping community have led QVC to become one of the most soughtafter networks for a beauty brand. Around the world, TV Shopping has grown rapidly with new channels emerging as well as an expanded digital footprint with e-commerce sites, smartphone apps and social media.

The Evolution of TV Shopping The rise of the online retail market has directly impacted the TV Shopping offering. Abi Cleeve, Founder of skinSense and CEO Graphters Distribution has worked in TV Shopping for over two decades and has experienced first-hand these changes with her market-leading representation of Ultrasun and the highly successful launch of her own brand skinSense four years ago. “Consumers have come to expect an efficient, intuitive shopping experience from all of their favourite retailers, not just the likes of Amazon. Teleshopping retailers have had to adapt their approach, as waiting to place an order over the phone with a call centre may not be the way the customer wishes to order. Customers are now able to watch a live presentation, but make their purchase with a single click or the swipe of an app. Many things are still the same, telling the story, the honesty and integrity of the environment but with everything in media, there is more sophistication in the way products are presented.” Abi Cleeve, Founder of skinSense 62 www.exportmagazine.net

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The enhanced digital experience extends to the presenters as many have blogs so that everything you see on TV is supported by a social media campaign. Presenters will be tweeting about going on air, during the shows they use their iPads live to demonstrate customer referrals, sometimes there is a live chat with viewers sending in their questions to be answered on air. Social is now fully integrated into the overall presentation. The importance of finding new ways to engage is not just about sales it is about becoming more appealing to the younger generations. Commerce is changing into connectivity. In many ways, home shopping started the change in consumer purchasing behaviour. “An argument could be made that TV Shopping Channels may have been the gateway for online adoption in the category and the impetus for rethinking potential distribution channels.” Kelly Kovack, Founder & CEO BeautyMatter. “I think these channels had the foresight to give their customers what they wanted rather than necessarily shifting consumers’ attitudes toward beauty. Their viewers were women and women love beauty.”

TV Shopping is a global success story, around the world with younger markets such as Korea and Russia growing at an exceptional pace and new countries like India are expanding its worldwide reach.

An Inside View on Korean TV Shopping Ray Um, CEO of Two and Up Inc, is an expert on TV Shopping distribution and has been instrumental in the development of European brands success in the Korean market. “Although TV Shopping started in the US, Korea has become one of the biggest home shopping markets in the world with a sales volume in 2019 of around 5.7 trillion won. Q1 of 2020 shows an ongoing growth with sales of 1.3 trillion won, which is an increase of 11% year-on-year. TV Shopping was introduced into Korea in 1995, the key players are CJ ENM with 23.45% market share, followed by GS Home Shopping (21.46%), then Hyundai Home Shopping (18.51%), Lotte Home Shopping (17.73%), NS Home Shopping (8.73%), Home & Shopping (7.29%) and IM Shopping (2.85%).

In Korea, there is a different format from Western counterparts, it is more about entertainment in Korea. It should not only sell the product, but also attract the viewers to think they are watching entertaining shows. Hosting a show in collaboration with famous celebrities including influencers and stylists is regarded as a strong way to build trust. Brands have recently been focusing on pre-marketing activities before the show to boost sales.

Most of the TV Shopping in Korea targets are in their 40s and 50s, this means the functional, results-focused cosmetics such as anti-wrinkle, lifting, brightening products are preferred. Being able to demonstrate a clear and immediate effect with the before and after images or demo is vital and will often lead to a brand being selected. Getting it right means quick results. In February this year, premium French hair care brand René Furterer sold about 1.5 billion won in 40 minutes while Caudalie has a record of selling 1.8 billion won in 40 minutes. Caudalie is one of the brands we operated, initially it had zero brand awareness in Korea but after we successfully launched in home shopping it entered DF and department stores. It has grown into a brand that is known for having a good scientific and eco-friendly image, and is actively collaborating with famous singers and artists. More established names such as Kiehls, Origins, Shiseido, Caudalie and René Furterer work well as viewers respond to being able to purchase these recognised brands at a good price. The new indie brands have not demonstrated great results so far. Covid-19 has also seen a shift in demographics as more people staying at home has resulted in lowering the age group of viewers. Sales of make-up has fallen a lot while inexpensive skin care products, especially cleansing ones has increased rapidly.

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Aesthetic brands that can provide personalized care are also catching the eye of the TV shopper as people cannot get to an aesthetic shop or visit a dermatologist. Like many other markets, mobile sales have outpaced phone orders and all home shopping channels are paying attention to mobile and e-commerce as those are getting bigger and bigger. The live commerce market based on “Untact” (contact-free) is growing rapidly in Korea. It is a type of media commerce that sells products through live streaming and it is possible to communicate in real time. This live commerce market has been gradually becoming a tough competitor of offline shopping.”

Multi-Platform Storytelling The value that TV Shopping can offer a beauty brand has not always been appreciated or understood. In truth, it does not work for every brand but for those that it does they can reap rewards in sales both via the network channels and via the increased awareness their TV exposure generates on their own e-commerce and other retail stockists. UK brand Elemis is one of those record-breaking success stories, its appearance on a QVC Today Special Value slot sold over 100,000 units in 24hrs plus delivered an online spike and across other outlets. As a brand, Elemis have mastered the much-desired exclusivity offering as well as value pricing that is part of TV Shopping’s DNA.

Doing your research and making sure the channel can deliver the sales you require is vital. You have to weigh up the benefit of the informed exposure which will help enhance your brand’s recognition with the costs involved. There is a high standard of requirements you must meet as well as an extremely difficult vetting process, choosing the right product, developing the proposition and then the all-important onscreen performance. This is the make or break moment for any brand as cementing trust and connecting with the viewer through the presentation is at the heart of TV Shopping. One of QVC’s most successful Guest Host Presenters is Natalia Ferrara, her understanding of what works and doesn’t work particularly for niche brands has delivered exceptional sales internationally as well as developed their diversification opportunities. Her advice is “to research your competition, understand your USP’s and ensure your brand story and passion as well as the ‘wow’ factor features and benefits are communicated naturally and demoed effortlessly.

Natalia Ferrara - QVC Guest Host Presenter

As Abi Cleeve, skinSense explains “TV Shopping allows a brand to present the experience of using their product to the consumer. Who is it for? What will it do? How do I use it? These can all be addressed in an on-air presentation. It allows the consumer direct access to the brand, maybe the brand owner, formulator or Head of Training will present directly to the end user. With social channels, there is live interaction so the consumer can ask a direct question and get an immediate response. It allows the consumer to get to know the brand and their identity first hand. It is ideal for those where there is a story, a mission and a genuine reason to use the product.” As digital shopping is now a top priority of most beauty brands distribution strategies, alternative channels have increased in both relevance and credibility. “Today’s customers are channel-agnostic, and the very strict rules that once governed the distribution of beauty brands have been rewritten.” Kelly Kovack, BeautyMatter. “Anywhere people are shopping is fair game but as with any channel of distribution, brands need to do their due diligence.”

The best person to do this is either the founder or a chosen brand ambassador. It is very important to establish a strong relationship with your buyer and communicate regularly about the best proposed TV show airing times, slots, days and product sku(s) that will be suitable for your brand. Finally ensure your brand’s visual assets, before and afters are strong.”

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Shopping Live Russia - Studios

The Buying Perspective The intensity of TV shopping and the hours of content needed create an added pressure to the buyers who are not just responsible for choosing the products but also meeting the margins and the sales targets. Buyers also now must integrate into their strategy the omnichannel diversification and multiple client contact points. Anna Galochkina, Head of Beauty & Wellness for Shopping Live Russia continually looks at the product selection in line with constantly monitoring customer engagement, satisfaction and communication. This customer-centric approach is just one of the reasons why Shopping Live Russia has gone from strength to strength since launching in 2010. Multi-award winning Shopping Live Russia has a reach of over 36 million households, its mission is to turn over the traditional ideas of TV Shopping in Russia via the use of modern technologies, an advanced quality of service and a hand-picked selection of products including many European brands. Beauty and wellness represent the 3rd largest share of sales, this valued position is in many ways linked to Anna Galochkina’s focus on “Quality, quality and quality in everything we do, we are here to provide the perfect shopping experience for our very loyal clients. Whether it is helping them discover iconic European names, or the latest US trendsetter or a wellbeing brand from Australia our collection needs to offer them something more, to engage with them and to entertain them.” Galochkina is currently strengthening up the wellness offering as well as relooking at the luxury niche category.

Brands with a visual impact that can deliver rich and authentic stories do well not just for the TV but also their fast-growing e-commerce which is accelerating demand for new names and new goods. To Anna it is important that a brand recognises their responsibilities about partnering with Shopping Live Russa as their commitment to their customer means they want to offer them the best experience in the best possible way. The desire to discover something new whilst nurturing, authentic emerging brands is the inspiration behind QVC US and HSN’s The Big Find pitch competition for young entrepreneurs which launched in 2019. Winning gives a young brand a huge opportunity to gain exposure and receive mentorship, it also highlights this evolving relationship between indie brands and TV Shopping.

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The Indie Question with Kelly Kovack, Founder & CEO BeautyMatter For Indie brands, is TV Shopping a natural fit? How well will their strong customer engagement and disruptive character translate with this channel? What do they need to do to be successful? Kelly Kovack, adviser, creative strategist and founder of the go-to consultancy BeautyMatter shares her insight and forward-thinking expertise on these questions and much more.

Kelly Kovack, Founder & CEO BeautyMatter

“Taking brand awareness out of the equation, the attributes for success are the same – a good story simply told, a dynamic relatable founder or spokesperson, demonstrable product and clinical substantiation (or before and after images) are the best recipe to succeed with TV Shopping. TV’s strict regulatory processes often water down the typical disruptive qualities of Indie brands as every claim must be substantiated and approved by the channels’ legal department. On the flip side their strong social and highly engaged following that can be activated to support a launch or segment is certainly a competitive advantage. Social intercourse creates a buzz and helps prime the sell-through of any offer. After all, performance is measured on a dollar per minute basis – success or failure is instantly analysed the moment the segment is over. Innovation is at the heart of the Indie phenomenon, not just with their products but their communication strategy.

TV shopping’s demographic is typically affluent Gen Xers and baby boomers. Most Millennials and GenZ don’t own a TV and even during the pandemic when TV viewership soared Nielsen’s reported continued decline among younger viewers. These generations view content when and where they want – on phones, tablets and laptops streaming from Netflix, Hulu, Amazon and YouTube rather than the monopoly of networks or cable. Our era of multi-screen viewing is changing and creating massive shifts in demand patterns. Because consumers self-identify, shopping channels can easily track customer engagement across multiple platforms and content can be completely synchronized. Shopping networks have made strategic moves to adapt to consumer’s preferences for online content but have yet to fully realise the opportunity this connectedness and convergence delivers.

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They are trying to innovate and evolve with their existing demographics shifting behaviour but the long-term future and revenue growth will require unlocking how to attract the younger consumer. This fact is not lost on them, in 2015 HSN and QVC’s parent company acquired Zulily to expand their reach to millennial moms and enter new markets with a younger customer. The vast majority of indie beauty brands today launch with a direct-to-consumer model, this not only helps create demand but is powerful fuel if leveraged strategically to prime the sell-through for TV Shopping. However, the big question is does your consumer shop this channel? The demographic for TV Shopping is predominantly female, affluent and older. If these are your people and your brand resonates they are very loyal. Last year, roughly 86% of QVC’s shipped sales came from repeat customers who spent an average of $1,281. If a brand’s core demographic is GenZ and Millennials this is probably not the best channel. TV Shopping offers the opportunity to tell their story with an audience of shoppers motivated by discovery. Channel hosts are personalities that have earned the trust of their audience, when a consumer is invested in the story they are more likely to try the product. One potential downside is that even a test can represent a significant investment for a new brand. TV shoppers have been trained to expect exclusivity and value, this can be through special sizing, creating a kit etc and this means investment must be made in inventory. Another important financial consideration is TV shopping channels don’t hold inventory meaning a brand is shipping the goods on consignment. Analysis of the metrics is instantaneous and there’s not a lot of grey area with this, brands are given a very short runway to prove they are a fit. As with any distribution channel or large retailer, approaching a channel means following the rules of engagement, a specific marketing ecosystem and expectations. TV shopping is not a test and learn environment, it’s quite mercenary with winners and losers immediately determined based on the test segment. There is a lot at stake for the brand and the buying team who rarely deviate from their success formula. Buyers see A LOT of brands, products and founders while they hunt for the next new thing but they are also careful not to cannibalize existing winners. If a brand doesn’t have experience in the channel aligning with a partner that specializes in or has deep knowledge of TV shopping would be a recommended route. Indie brand founders are a passionate group, they have to be, starting a beauty brand is hard work. The indie founder’s passion is the fuel that connects the brand with the consumer so needs to be focused in the right place, to listen to advice and play by the rules.

TV Shopping isn’t right for every brand, to assess the opportunity my recommendation is to deconstruct the formula for success: • Storytelling: can you craft a compelling and differentiated brand and product narrative that can be told simply with rich visuals? • Founder: does the brand have a founder or spokesperson capable of connecting via the TV shopping format? This is much harder than it appears. • Product: is the product visually demonstrable? Can you show a transformation on-air either live or with before and after photos? • Claims: can you substantiate the claims on product attributes and brand positioning? As an indie brand if you can’t say yes to all these questions then perhaps TV shopping is not the right distribution channel. If you look at inspirational indie beauty brands like Leslie Blodgett, founder of Bareminerals and Jamie Kern founder of IT Cosmetics, these are founders with an intuitive understanding of the medium and they embodied everything this channel loves. They were authentic, passionate and humble – they weren’t on-air versions of themselves and they didn’t rely on gimmicks – they were real. These brands launched on QVC when they would have been considered indie brands and used the channel to fuel growth. Some recent examples that provide insight into what a successful TV Shopping playbook looks like for an indie beauty brand today are Tarte, Beekman 1802, Tacha and Alpyn Beauty. When it comes to the channels, the top three players in the US are QVC (the holy grail for beauty brands) with HSN being a close second and ShopHQ being a distant third. QVC’s parent company Liberty Interactive Corp acquired rival HSN for $2.6 billion in July 2018, there really isn’t much competition.”

For more information on how IL Brand Consultancy can help you successfully expand your brand into different markets, please contact us on info@ilbc.co.uk or visit our website at www.ilbc.co.uk. 67 www.exportmagazine.net

PARTNER RESEARCH

ARTEM GIORGIO VEZZOSI s.r.l. Via Contarella, 17 - I-42019 Scandiano (RE) tel. +39-0522-856185 - fax +39-0522-983197 BABYLISS PRO 1737 Route de Saint Bernard F-06227 - B.P. 213 - Vallauris Cedex tel.: +33 (0) 493-643333 - fax +33 (0) 493-648508 info@babylisspro.com BAREX ITALIANA s.n.c. Via Grazia, 11 I-40069 Zola Predosa (BO) tel. +39-051-751554 - fax +39-051-752757 Contact: Mr. C. Bajesi BBCOS s.r.l. Via del Lavoro, 37 - Loc.Cappellazzo I-12060 Cherasco (CN) tel. +39/0172-495277 - fax +39/0172-499566 www.bbcos.it - info@bbcos.it BEAUTY SERVICE Via Romolo Gessi, 14 I-25135 Fraz. S. Eufemia Brescia tel. +39-030-3363045 - fax +39-030-3363812 Contact: Mr. Giannantonio Negretti BECKER-MANICURE e.K. D-42655 Solingen - Friedrich-Wilhelm-str. 18-22 tel. +49/212-223340 - fax + 49:0212-2233421 info@becker-manicure.de - www.becker-manicure.de B e C Natura s.r.l. I-47122 Forlì – Via Monteverdi, 49 Tel. +39/0543-725802 www.bec-natura.com Biocosm’Ethics I-36050 Cartigliano (VI) - V.le A. De Gasperi, 16 tel. +39/0424-827347 www.nevitaly.com - e-mail: info@biocosmethics.it Brelil S.p.A. V.le Europa, 10 - I-26855 Lodi Vecchio Lodi Tel. +39/0371-4611 - fax +39/0371-460331 www.brelil.com - e-mail: brelil@brelil.com

DXT!NCT - 52 Zone s.r.l. Corso Inghilterra 12 - I-12084 Mondovì (CN) tel. +39/3459455740 www.dixtinct.com DZD COLOR CHART MANUFACTURING Co, Ltd Unit 2406, South Tower, World Trade Center No. 371-375, Huanshi Dong Road Guangzhou, Guangdong, China Zip Code 510095 Fax +86-20-8760-3991 tel. +86-20-8760-3992 - f+86-20-8760-1568 www.chinadzd.com - dzdh@chinadzd.com ELCHIM S.p.A. Via del Tecchione, 4 - I-20098 San Giuliano Milanese (MI) tel. +39-02-5511144 - fax +39-02-55185141 www.elchim.it - export@elchim.it Contact: Luca Sabbatini ELGON PIDIELLE s.r.l. Via Bergamina, 7 - I-20014 Nerviano (MI) tel. +39-0331-580166 www.elgoncosmetic.it - elgon@elgoncosmetic.it Contact: Mr. Andrea Laudando EMSIBETH S.p.A. Via Giovanni Murari Brà, 35/G - I-37136 Verona tel. +39/045-503044 - fax + 39/045-502773 ESI S.p.A. - Aloedermal Via delle Industrie 1 I- 17012 Albissola Marina (Savona) tel. +39-019-486923/25 - fax +39-019-486923 e-mail: export@esitalia.it www.esitalia.com - www.aloedermal.com ETI S.p.A. Via della Scienza, 49 I-25039 Travagliato (BS) tel. +39-030-6863964 - fax +39-030-6863944 www.eti-italy.com - info@eti-italy.com Contact: Ms. Sara Civitelli Faby Line s.r.l. I-13100 Vercelli - Via Meucci Int. Chatillon tel. +39-0161-215333 - fax +39-0161-250523

CA-MI s.r.l. Via Ugo La Malfa 13 - I-43010 Pilastro (PR) - Italy tel. +39 0521 637133 - 631138 fax +39 0521 639041 export@ca-mi.it - www.ca-mi.eu

Farmaceutici Dott. Ciccarelli S.p.A. Via Clemente Prudenzio, 13 I-20138 Milano Tel. +39/02-58721 – fax +39/02-58072358 www.ciccarelli.it - maurizio.bignotti@ciccarelli.it

CERIOTTI s.r.l. Via Moscova 21 - I-20017 Rho (Mi) tel. +39-02-93561413 - fax +39-02-93561646 e.mail: info@ceriotti.it - www.ceriotti.it

FARMAGAN S.p.A. Via Fosso del Canneto 34 - Galazzano 47891 - Rep. di San Marino tel. +378-0549/905852 www.farmagan.com - info@farmagan.com

Colordesign s.r.l. Via Silvio Pellico, 10 - I-25086 Rezzato (BS) tel +39-030-2190568 - fax +39-030-2198771 info@colordesign.bs.it - www.colordesign.bs.it Contact: Mr. G. Mogni - Ms. S. Mogni

FARMEN INTERNATIONAL COSMETICS DISTRIBUTION Via Leinì, 150 - I-10036 Settimo T.se (TO) tel. +39-011-8023411 (sel. pass.) - fax +39-011-8023447 Contact: Mr. G. Manzetti - Mr. G. Bassignana info@farmenspa.com

CONAIR PRO 1 Cummings Point Road - USA - Stamford CT 06904 tel. 1-203-3519000 - fax 1-203-3519180 CONFALONIERI MATITE s.r.l. Via al Piano (Zona Industriale) I-23020 Gordona (SO) tel. +39-0343-42011 - fax +39-0343-42000 Contact: Daniela Battistessa Cosm.o s.r.l. Via Braguti I-25020 Pralboino (BS) tel. +39/030-9176360 - fax +39/030-9547229 commerciale@cosmohairproduct.it Contact: Ferdinando Odorici COSVAL S.p.A. V.le delle Industrie 10/5 - I-20020 Arese (MI) tel. +39/02-93580479 – fax +39/02-93581022 www.cosvality.com CUMBO s.r.l. Via Michelangelo Buonarroti, 10 I-20090 Cesano Boscone (Milano) tel. +39-02-4501581 - fax +39-02-4582623 Contact: Mr. R. Cumbo CTL S.p.A. Via Trento, 69 I-20021 Ospiate di Bollate (MI) tel. +39-02-3834321 - fax +39-02-38343231 info@ctlspa.it - www.ctlspa.it da galeno officine cosmetiche s.r.l. Via Boscofangone, zona industriale ASI I-80035 Nola (NA) tel. +39-081-8210296 - fax +39-081-19735752 giovanni.festa@dagaleno.com Contact: G. Festa D.D.A. s.r.l. - Demeral Via Divisione Acqui, 52 I-36100 Vicenza tel. +39 0444 349001 ddaestero@demeral.com DEEVA 101 – CENTOUNO COSMETICA s.r.l. I-63074 San Benedetto del Tronto Via Val Tiberina 73 tel. +39/0881-753001 info@centounocosmetica.it - www.deeva101.it

Figaro - TCHEON FUNG SING Str. Del Cascinotto n. 250 - I-10156 Torino tel. +39 011 2731949 - www.tfssoap.com FORFEX PRO Münsterstrasse, 100 - D-40476 Düsseldorf - Germany tel. 49 (0) 211-97036-0 - fax 49 (0) 211-97036-49 GAMOX Via A. Toscanini, 86 - I-46043 Castiglione Delle Stiviere (MA) tel. +39-0376-636954 - fax +39-0376-940847 Contact: L. Gatti GA.MA® Italy s.r.l. Via Sant’Alberto, 1714 - I-40018 San Pietro in Casale (BO) tel: +39-051-6668811 - fax: +39-051-6668822 info@gama.eu - Contact: Mr. L. Facchini GAMMA PIÙ s.r.l. Via Caduti del Lavoro, 22 - I-25046 Cazzago S. Martino (BS) tel. +39-030-7751011 www.gammapiu.it - info@gammapiu.it Contact: W. Sartori GI-PICCO’S COSMETICS V.le dell’Industria, 43 - I-20037 Paderno Dugnano (MI) tel. +39-02-9106131 - fax +39-02-99041361 Contact: Mr. S. Inguaggiato GM KOSMETIK s.r.l. Sede Operativa: Via Romolo Gessi, 18 I-25135 Brescia tel. +39-030-3363011 - fax +39-030-3362602 www.gmkosmetik.com - info@gmkosmetik.com

HELEN SEWARD HAIR PRODUCTS Via De Gasperi, 8/A - I-20020 Lainate (MI) tel. +39-02-93570057 - fax +39-02-93571418 www.helenseward.it - helen.seward@helenseward.it Contact: G. Arteritano HSA Group S.p.A. – Eslablondexx Via Ugo Foscolo, 27 I-21050 Bisuschio (VA) tel. +39-0332-474654 - fax +39-0332-850307 hsa@hsacosmetics.com - www.hsacosmetics.com Contact: Mr. Stefano Zanzi INDUPLAST S.p.A. Via Europa, 34 - I-24060 Bolgare (BG) tel. +39-0358-354011 - fax +39-0358-354120 www.induplast.it - info@induplast.it

Panzeri Diffusion s.r.l. Via Brodolini, 30 - I-21046 Malnate tel. +39-0332-426312 www.z-oneconcept.com - info@z-oneconcept.com PARLUX S.p.A. Via Goldoni, 12 - I-20090 Trezzano S/N (MI) tel. +39-02 48402600 - fax +39-02 48402606 Contact: Mr Parodi PDT Cosmetici s.r.l. V.le Cavalieri del Lavoro - I–70017 Putignano – BA tel. + 39/080-4931509 - fax + 39/080/4055581 export@pdtcosmetici.it - www.pdtcosmetici.it Contact: Dott. Paolo Contri

Industrie Pagoda s.r.l. Via Spallanzani 24/26 I-24061 Albano Sant’Alessandro (Bg) tel. 035 501116 - fax 035 500894 www.industriepagoda.it - info@industriepagoda.it Contact: Vittoria Condemi

PEGASUS – PRESTO INDUSTRIES 17/218 Vasan Udyog Bhavan, 2nd Floor, Off S.B. Marg. Opp Phoenix Mills, Lower Parel, Mumbai – 40003 – India tel. +91/2243151400 tanvi.kulkarni@prestocombs.com – www.prestocombs.com

In Italy Haircolor s.r.l. Via Gianni Agnelli, 5 I-25086 Rezzato Bs tel +39-030-2793574 - fax +39-030-2793442 info@initalyhaircolor.it - info@initalyhaircolor.com www.initalyhaircolor.com Contact: Mr. G. Mogni - Ms. S. Mogni

Pettenon Cosmetics S.p.A. – Agf88 Holding Via del Palù, 7/D I-35018 San Martino di Lupari (PD) tel. +39/049/9988800 www.pettenon.it

INTERNATIONAL HAIR KULTURE s.r.l. Sede Operativa: Via Romolo Gessi, 16 I-25135 Brescia tel. +39-030-2352011 - fax +39-030-3363959 info@internationalhairkulture.com www.internationalhairkulture.com ITALCAPSULA G. Rotta s.r.l. Via Mestre, 9 - I-20063 Cernusco Sul Naviglio (MI) tel. +39-02-92101788 - fax +39-02-92102671 Contact: Mr. M. Ghiandoni ITALIAN GROUP s.r.l. Via Aldo Moro, 13 I-25124 Brescia tel. +39-030-3762669 - fax +39-030-3361077 info@italiangroup.it - www.italiangroup.it JAGUAR Stahlwarenfabrik GmbH & Co. Kg Ketzberger Str. 22 - D-42653 Solingen tel. +49-212-25207/0 - fax +49-212-2520777 Kaaral s.r.l. Zona Industriale - C.da Piana Sant’Angelo I-66050 San Salvo (CH) tel. +39-0873-343127 - fax +39-0873-548151 www.kaaral.com - info@kaaral.com KEPRO S.p.A. Via Chiese, 13 - I-2015 Desenzano (BS) tel. + 39/030-9150555 www.kepro.it - e-mail: export@kepro.it LADY BURD Manhattan office - 130 West 42nd Street, Suite 801 New York, NY-10036, USA 1.212.679.4941 - 1.800.533.0749 (TOLL FREE) 1.212.679.6415 (FAX) L’AMANDE Via Milano 18/B I-26016 Spino d’Adda (CR) tel. + 39/0194-89829 - fax +39/0194-8135 www.lamande.it – e-mail: lamande@lamande.it LANDOLL MILANO s.r.l. Via Soncino 15 I-26010 Ricengo (CR) tel. +39/0373-267757 - fax +39/0373/267973 e-mail: info@landoll.it - www.landoll.it Contact: Mr. Fabrizio Luca Ascoli

Pevonia International LLC 300 Fentress Boulevard, Daytona beach, Florida 32114 – USA tel. +001/386-239.8980 – fax +001/386-239.8250 rjean@pevonia.com – www.pevonia.com POOL SERVICE s.r.l. Via Siracusa, 8 I-21050 Bolladello di Cairate (VA) tel. +39-0331 311399 - fax +39-0331 311529 PREVIA S.p.A. Via Massimo D’Antona, 9/bis - I-10028 Trofarello (TO) tel. +39/011-9624787 – fax +39/011-9624794 info@previa.it - www.previa.it Private Cosméticos Rua Natale Capelatto, 130 - Vila Pagano Valinhos - SP - Brazil 13277230 te. +55 19 99678-8518 contact@privatecosmeticos.com.br www. privatecosmeticos.com.br PUNTI DI VISTA s.r.l. Via Spagnuolo, (Prov. Caivano - Aversa) s.n.c. I-80020 Frattaminore (NA) tel. +39-081-8362039 - 081-8354556 fax +39-081-8352800 www.puntidivista.it - puntidivista@puntidivista.it Rebis Via Repubblica 36/B - I-26043 Persico Dosimo (CR) tel. +39-0372-54396 - fax +39-0372-493181 info@rebisnatural.com - www.rebisnatural.com RENÉE BLANCHE I-84050 Lustra (SA) - C/da Corticelle tel. +39-0974-839286 www.reneeblanche.it REVIVRE ITALIA S.p.A. Via Vallina Orticella, 34 I-31030 Borso del Grappa (TV) www.revivre.com Robanda International, Inc San Diego, California, CA 92110 tel. +1-619-276.7660 - fax +1-619-276.7661 Shawn@robanda.com

MAESTRI ELVARES & FIGLI s.n.c. Via Terenzin, 13 - I-42100 Reggio Emilia tel. +39-0522-553482 - fax +39-0522 553474 www.3me.it - info@3me.it - Contac: Mr. Maestri

RUDY PROFUMI s.r.l. I-20090 Assago (MI) - Via Einstein, 2/4 tel. +39/02-48844436 www.rudyprofumi.com – info@rudyprofumi.com

MAXIMA COSMETICS s.r.l. Via Staffali, 7 I-37062 Dossobuono (VR) tel. +39/045-8601074 - fax +39/045-986651 info@maximacosmetics.com - www.maximacosmetics.com

Sarantis Group S.A. 26 Amaroussiou-Halandriou Str. - GR-151 25 Athens-Greece tel. +30/210 6173635 - fax +30/210 6197081 www.sarantisgroup.com - info@sarantisgroup.com Contact: Mr. Takis Petrou

MAXXelle Via Emilio Betti 2 I-62020 Belforte del Chienti (MC) tel. +39 0733 904373 - fax. +39 0733 903464 info@maxxelle.com - www.maxxelle.com

SENSUS – G & P Cosmetics s.r.l. Via A. De Gasperi, 8 - I-52037 Sansepolcro (AR) tel. +039-0575-720682 - Fax +39-0575-749 923 info@gpcosmetics.it - www.gpcosmetics.it

MEDITERRANEA – FRATELLI CARLI S.p.A. Via Paressi, 11 - I-18100 Imperia tel. +39-0183-7080 www.mediterranea.net - Contact: L. Carli

SPAZZOLIFICIO PIAVE S.p.A. Via Palladio, 5 - I-35019 Onara di Tombolo (PD) tel. +39-049-5993122 - fax +39/049-5993528 info@piave.com - www.piave.com Contact: F. Gobbo

GREEN LIGHT GROUP Via Romolo Gessi, 14/16/18 I-25135 Brescia tel. +39-030-3363045 - fax +39-030-3363812 www.greenlight.it - info@greenlight.it

MYOSOTIS s.r.l. Via XX Settembre 9 - I-37129 Verona (VR) tel. +39-045-502798 - fax +39-045-8207770 Contact: Mr. M. Mattiello www.orising.com

G.V.F. s.p.a. IteLy Hair Fashion Via Falcone, 8 - I-20080 Vernate (MI) tel. +39-02-90093743 - fax +39-02-90093740 Contact: Mr. I. Fusaro

NAK 14 Smallwood Place, Murrarie 4172 Australia tel. + 617/38999133 info@nakkair.com.au

TROIAREUKE #401, 4F, 8, Gukhoe-daero, 38-gil, Yeongdeungpo-gu, Seoul, Republic of Korea tel. +82 2. 2679. 8857 - fax +82. 2. 2679. 8859 www.mk-corp.co.kr/en - export@mk-corp.co.kr

HACO GmbH & Co. KG Fasanerstr. 42 - D-10719 Berlin tel. +49/30-57700438 www.keen-hair.com – annegret.ewald@friseurhaus.berlin

NIKA - IBECOSMETICA s.r.l. Via Ponte a Piglieri, 8 Int 11 - I-56122 Pisa tel. +39-050-24461 - fax +39-050-24461 info@ibecosmetica.com - info@nika.it www.ibecosmetica.com - www.nika.it

TURATI Idrofilo S.p.A. Via I maggio, 242 - I-10062 Luserna San Giovanni (TO) tel. + 39/0121-955501 - fax + 39/0121-955519 www.turati-idrofilo.com - www.cottonplus.it info@cottonplus.it

ONETECH s.r.l. Via del Fiori, 10/c - I-35018 San Martino di Lupari (PD) tel. +39-049.9988800 - fax +39-049.9988859

Vagheggi S.p.A. Via F. Pigafetta 6 - I-36024 Nanto (VI) tel. +39/0444-639600 – fax +39/0444-639656 export@vagheggi.com – www-vagheggi.com

Dima Cosmetics s.r.l. Via Annibali 31/L I-62100 Macerata (MC) tel. +39-0733 280228 - fax +39-0733 285843 www.jeanpaulmyne.com

HARBOR S.p.A. Via Marie Curie, 5 I-40064 Ozzano dell’Emilia tel. +39/051-795100 - fax +39/051-796479 www.harboritalia.it - export@harboritalia.it

Dott. Solari Cosmetics – Vertigo s.r.l. Via Po, 2 - I-26867 Somaglia (LO) tel. +39/0377-57613 – fax +39/0377-447210 export@dottsolari.com - www.dottsolari.com

HBS s.r.l. Via Padre Antonio Casamassa, 87 - I-00119 Roma tel. +39/06.5652045/6 - fax +3/ 06.5652150 www.jalyd.com - pzarrella@hbssrl.com

OYSTER COSMETICS S.p.A. Via Barzizza, 37/A I-46043 Castiglione delle Stiviere (MN) tel. +39-9376 636290 - fax +39-0376 631911 www.oystercosmetics.it alessandro.gnaccarini@oystercosmetics.it

TECNO ELETTRA s.r.l. Via Puglie, 10/12 - I-60030 Monsano (AN) tel. +39-0731-60 54 35 - fax +39-0731-60 54 36

WALAND s.r.l. Via S. Rita da Cascia, 65/67 - I-20143 Milano tel. +39-02 36512179 - Fax +39-02 36512180 www.waland.org - export@waland.org

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