The best partner for the hairstylist
export.magazine@mteedizioni.it
THE INTERNET GUIDE TO THE BEAUTY INDUSTRY WORLDWIDE
exportmagazine.net
I N T E R N E T
N. 9 / 2021 - mte Edizioni s.r.l. - Via R. Gessi 28 - 20146 Milano - Tariffa R.O.C.: Poste Italiane s.p.a. Spedizione in abbonamento Postale - D.L. 353/2003 (conv. in L. 27/02/2004 n. 46) art. 1, comma 1, DCB - Modena - € 7 In caso di mancato recapito inviare al CPO MODENA per la restituzione previo pagamento resi
THE VEGAN* COLOUR HIGH NATURAL INDEX Equisetum
Marshmallow
Thyme
Green tea
Aloe
THE VEGAN HAIR DYE WITH A HIGH NATURAL INDEX Our commitment to respecting the planet and the beauty of women
Diamond Skin Protection
Shine Complex
Sweet protection
Ammonia free
With PTD
*Contains no animal-derived ingredients
vitalitys.it
Organic extracts
We love pets
SOMMARIO
N. 9 - Anno XLI december 2021 - January 2022 dicembre 2021 - gennaio 2022 REDAZIONE: VIA R. GESSI, 28 - 20146 MILANO TEL. 02 / 48.95.23.05 FAX 02 / 41.23.405 export.magazine@mteedizioni.it www.exportmagazine.net Autorizzazione del Tribunale di Milano n. 85 del 16 / 02 / 1991 Direttore responsabile: Giuseppe Tirabasso Direttore editoriale: Claudia Stagno
On the cover: Hair Company Professional: the best partner for the hairstylist
Collaboratori: Annalisa Aita, Judy Bloom, Francesca Bonelli, Valérie Kaminov, Rebecca Lazzari, Joan Rundo, Simona Verga Correspondent for France: Catherine du Villard P.R. & Promotion: +39 / 02 4239443 Sped. in abbonamento postale D.L. 353 / 2003 (conv. in L. 27 / 02 / 2004 n. 46) art. 1, comma 1, DCB - Modena Abbonamento annuale Italia € 50 (5 numeri) versamento su c.c.p. n° 21104203 intestato alla MTE Edizioni Via R. Gessi, 28 - Milano Foreign subscription $ 55 (5 issues) + air mail fare (if requested). Editrice: MTE Edizioni s.r.l. Via R. Gessi, 28 - Milano Stampa: Faenza Group SpA Grafica: Roberto Cimarosa per MTE Edizioni - Milano Materiale fotografico e redazionale di proprietà della rivista Export Magazine, tutti i diritti riservati.
A D V ER T I S ER S ’
I N DE X
Beauty Eurasia
51
ING
14-15
Beautyexpo-Cosmobeauté Malaysia
30
Lisap
18-19
Beauty Istanbul
43
Beautynova
10-11
Beautyworld Middle East
36-37-39
Parisienne
22-23
25
Cosmoprof Worldwide Bologna Cotril
Nouvelle
Parlux
35
Pettenon
27
Sens’us
33
II IV-56-III
CTL
54-55
DCM
20-21
Tecnoelettra
Fanola
29
Hair Company
Cover-12-13
Helen Seward
5
Inebrya
31
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3
UBP
41
UNIMI
40
Vietbeauty-Cosmobeauté Vietnam
38
Zero-Vitality’s
1
PROFESSIONISTI DELL’ARIA
Professional hair dryers
The most powerful 2650 W
interview
HAIRDRYERS WITH INNOVATION AND QUALITY: THE CONSTANTS OF TECNOELETTRA Interview with Gilberto Fava, CEO, Tecnoelettra
limiting resources, energy, the reduction of waste as much as possible in every phase of the production process.
EXPORT MAGAZINE: Tecnoelettra is a company that is very attentive to the environment. How is this attention shown through your articles? GILBERTO FAVA: In the field of hairdryers, as in any other technological sector, innovation is at the basis of progress. For our type of product, progress is developed along three lines: weight, power and design. We cannot speak of progress if we do not obtain the maximum if each of these three factors. These objectives always underlie any activity in the R & D sector of our company. Tecnoelettra continues its innovation at the service of the hairdresser always with the maximum respect for the environment, presenting at Cosmoprof 2020 a new product with a patented accessory with the capacity of increasing performances without minimally impacting the energy consumption. Therefore, low consumption, maximum performance and therefore an economic saving for the hairdresser. We are proud of having created a hairdryer that is the ally both of the hairdresser and of the environment. Therefore, a reduction of the consumption of time working and of energy without any impact at all on the performances, with a consequent and obvious economic saving by the final user. Tecnoelettra has always been committed to respecting the environment, doing its best by investing in research into evolved technologies and advanced solutions aimed at saving and
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EM: Does your specialization in creating professional hairdryers allow you to offer products that are really innovative? GF: We like to repeat, because in our company the tangible result is the wide range of solutions that we offer, made up of increasingly innovative products both from the point of view of components and style. Each product perfectly reflects our philosophy oriented to innovation, beauty care and the love for our work which has lasted for over 30 years. The demand and need for quality of the product that is necessary and suitable for an increasingly competitive market are growing all the time and it is for this reason that our production system is continually updated. At Tecnoelettra, innovation is not limited to the technical and production field, but exists in every sector of the company,
obviously with particular attention for the sector of prototypes and testing. For us, sensitivity and attention to innovation are the key of competitiveness. EM: Which new products will you be presenting at the next Cosmoprof in Bologna? GF: We will be presenting a hairdryer for the professional segment with a patented accessory that allows obtaining a product with performances that definitely give improvements in terms of economic and time saving, while keeping the consumption of energy unchanged. The innovation of this product consists precisely of the ability to increase performances without minimally impacting on the consumption of energy. Therefore, low consumption, maximum performance and therefore economic saving for the hairdresser. We are proud of having created a hairdryer that is an ally for the hairdresser and for the environment.
We asked Daniele Focante, HEAD OF SALES, Tecnoelettra, of the trend on export markets EM: How important is your presence on foreign markets and what are the aspects that are particularly appreciated? Daniele Focante: I would say fundamental. The strong connotation of Italianness linked to the country of origin and the drive of innovation by the new management have led and are leading Tecnoelettra towards a process of globalization, increasingly spreading our brand internationally. The aspects that make our product appreciated are the reliability and safety of what we create and make. These characteristics are translated into a very long life cycle of the product and putting on to the market only and exclusively products which have obtained all the certifications necessary to be considered reliable and safe. Tecnoelettra is a company that has lasted more than 30 years. 4 www.exportmagazine.net
WHEN NATURAL BECOMES HYPER-TECH
INTRODUCING THE NEW MEDITER. The new care solutions for hair beauty starts in the heart of the Mediterranean. An empowered nature that offers to Cosmetics a new range of hair treatments solutions.
Discover more on www.helenseward.it
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SEWARD MEDITER HYPER-TECHNOLOGICAL thanks to the enhanced natural ingredients, combined with new highly performing molecules for a more visible efficacy that characterizes the new and innovative cosmetic treatments in a complete range with tailor-made solutions.
REFORCE
REMEDY
VOLUME
Fortifying thickening, for weak hair and hair with loss problems.
Reconstruction with anti-breakage action, for fragile and damaged hair.
Volumizing, bodifying, for fine and flat hair.
COMFORT
NUTRIVE
PURPLE
Eudermic hydrating and soothing, for sensitized scalp.
Deep-down nourishment and shine, for dry, dehydrated hair.
Shine and color correction, for blonde and lightened hair.
HYDRA
ALCHEMY
BOTANICAL
Intense hydration, brilliance and color protection, for colored and treated hair.
Nutri-hydratation and brilliance, for all types of hair.
Brilliance and nourishment with a high organic content, for all types of hair.
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HELEN SEWARD CHOICES For a constantly evolving project
HyperFermentation VEGETAL PHYTOCOMPLEXES, selected and exclusive, obtained through Organic certified farming, are empowered in their effectiveness thanks to the HyperFermentation process.
THERAPY
Enzymatic Process ORGANIC OILS, activated by an enzymatic process, offer an amplified cosmetic action on the hair fiber and new sensoriality.
Purifying normalising, microbiome protection of the scalp and hair with dry and oily dandruff. Sebum-balancing, microbiome protection for scalp and oily hair.
High natural-origin component The Seward Mediter plant-based active ingredients grow in the heart of the Mediterranean. Natural ingredients stemming from our traditions are carefully selected and treated with latest-generation technology to guarantee efficacy and boosted performance. 100% made in Italy From the concept to production of the products.
ABSOLUTE
Formulas Proven effectiveness professional formulas, dermatologically tested and nickel tested. Vegan friendly.
Curl: elasticizing anti-frizz, for curly and rebellious hair. Smooth: anti-frizz smoothing action, for unruly hair.
From diagnosis to personalized treatments Introducing a new professional method to support professional hair care specialists in the salon based on an innovative system that integrates an advanced analysis technology with application techniques and precise actions. An even more exclusive and complete customer-oriented service, to accompany her throughout the time spent in the salon: from the accurate DIAGNOSIS thanks to a new Seward Mediter web application and a wireless trico camera to the identification of the cause and the personalised treatment for its resolution, with PROFESSIONAL PROGRAMS in the salon and MAINTENANCE PROGRAMS at home.
NEW
Scan the QR CODE on all products and discover the new world of Mediter!
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More info: www.helenseward.it Helen Seward Milano helenseward_official Helen Seward Milano
news
SEWARD MEDITER WI-FI DIAGNOSTIC PROGRAM
THE INDUSTRY REFERENCE FOR HAIRCARE INNOVATION Trend Lab | R&D | Production | Marketing | Legal | Training
As a contract manufactoring leader we have always devoted ourselves to establish us as an internationally recognized expert in research, development and production of innovative performance Haircare products.
Beautynova Elite is an ambitious project, born from the will to commit ourselves to the future of the company and the success of our clients with a renewed enthusiasm.
In our vision, innovation is the result of the well coordinated team effort. Our innovation capabilities come from our unique history and heritage of a bank with more than 15,000 professional formulas, a laboratory with 15 highly skilled professionals and a fresh perspective of the global trends. Our mission is to deliver innovation, excellent quality, agility and exclusive attention to our clients, the Elite.
beautynovaelite.it
VISIT OUR WEBSITE: www.myhaircompany.it
BIONDO GLACIALE ICE BLOND An exclusive system in three steps to obtain ethereal and lasting ice blond shades: Bleaching Cream, Shampoo and Treatment Mask, in professional and consumer sizes.
MADE IN ITALY
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YoUBe A COCKTAIL OF BEAUTY AND LIFESTYLE This skincare line is the ambassador of beauty-addicted women with a digital DNA
Created by entrepreneur Daniela Maffoni, after many successful years in the beauty industry, this new brand reflects her personality: determined, sensitive and realistic.
In today’s world, appearing on social media is an act of frequent exposure, while the search for one’s secret world has become the real transgression. YoUBe goes against the trend of universal sharing, for a more discreet and reserved approach to beauty and skincare, which can be summarized in the hashtag #privateskin. The target of this line is women aged from thirty to fifty, with a natural timeless beauty, who are curious and open to new experiences with an eco-friendly orientation. The whole line is aware of and responsible for the impact that cosmetics can have on the environment.
YoUBe is the result of meticulous research and development carried out both on exclusive and ultra-efficient ingredients of natural origin which are used in unique formulas, of certified quality and ecosustainable, reflecting a new cultural and social attitude to beauty and skincare for the women of today in all their self-awareness.
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The whole project has thus been developed following a criterion of eco-sustainability, both for the ingredients of natural origin and the packaging. The primary packaging materials are glass and plastic, which can be separated and are totally recyclable. The glass bottles, which use airless technology, adopt a highly advanced system of picking up the product through an internal sac which is extracted when the product is finished. This new patented technology called TAG-SYSTEM allows the disposal for the recycling of materials without dispersion or contamination.
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The paper used for the boxes is FSC certified, guaranteeing that the paper comes from a responsibly managed forest and a supply chain.
Lastly, all the Marketing and Communication materials are digital, avoiding the consumption of printed paper.
The fragrance of the YoUBe line has top notes of grapefruit and rhubarb, a heart of romantic rose and magnolia and base notes of cedarwood and moss.
has a delicate and pleasurable texture specifically formulated for this area, designed to fight signs of expression and strengthen the skin’s barrier. Rich in effective active ingredients, such as Polysiphonia Elongata Extract, Acmella Oleracea Extract
and hyaluronic acid, this cream offers an efficient anti-wrinkle action with a reduction of the area and volume of wrinkles in the eye and lip contour areas. These first products are due to be joined by a more extensive face and body line in the coming months.
Th e p ro d u cts Hydrating Face Cream Anti-Age with Vog Botox Complex is a velvety cream, designed to fight wrinkles and strengthen the skin’s barrier. It firms up skin by giving compactness and suppleness to the tissues. It is deeply hydrating, at the same time giving sensory pleasure and well-being. Its main ingredients are Polysiphonia Elongata Extract, of natural marine origin, Acmella Oleracea Extract with a botox-like activity, hyaluronic acid, Vitamin E, Pullulan and Malpighia Emarginata Fruit Extract. Face Serum Anti-Age with Veg Botox Complex is a fluid and lightweight emulsion, ideal to fight wrinkles, firm skin, giving compactness and suppleness to the tissues and strengthening the skin’s barrier. Rich in functional active ingredients such as Polysiphonia Elongata Extract, Acmella Oleracea Extract, hyaluronic acid and Ectoin, it is a dermatologically tested beauty ally. For the eye and lip contour area, the Eye & Lip Contour Cream Anti-Age with Veg Botox complex
The philosophy of the anti-age yoUBe products is reflected in a Cleansing Line that comprises Gentle Cleansing Milk, with the addition of Sweet Almond Milk, Purifying Face Scrub, enriched with panthenol, pro-Vitamin B5 and niacinam of the group of Vitamins B; Micellar Water, alcohol- and fragrance-free, which purifies thanks to aloe vera juice, camomile and wild rose extract, and Glow Tonic, alcohol-free, to purify, brighten and revive the skin gently thanks to a post-biotic complex, natural amino acids and blackcurrant extract.
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With ESCALATION®, hair color evolves and becomes a treatment, creating a unique service to propose in the salon.
Concept: www.deesign.it
PERFECT NO YELLOW WORLD
A complete range of antiyellow treatments to neutralize undesired highlights on bleached and colored hair.
PERFECT NO YELLOW
SHAMPOO
PERFECT NO YELLOW
MASK
PERFECT NO YELLOW
MOUSSE
LIGHTENING WORLD
The formula with DiaPlex allows you to obtain high levels of lightening, while keeping hair in excellent cosmetic condition and leaving it soft to the touch.
7 LEVELS
LIGHTENING POWDER DUST FREE WITH WHEAT PROTEIN
10 LEVELS
LIGHTENING POWDER DUST FREE WITH DIAPLEX
10 LEVELS
LIGHTENING CREAM WITH ACTIVE CARBON
Piazza Emilia, 1 - 20129 Milano (Italy) www.diapasoncosmetics.com
Detangles, smoothes and leaves hair looking visibly healthier and shinier in just 8 seconds!
@blackprofessionallineofficial
@black_professional_line
en.blackprofessional.it
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Together, stronger Lisap has acquired control of Parisienne Italia, becoming the first player in Europe in professional hair care by volumes and know-how
“Our DNA and our story are those of manufacturing companies,” comments Luca Papetti, CEO of Lisap and HQ Holding, “and the two poles of Rescaldina (Milan) and Altedo (Bologna) will also be the bases in the future on which to implement our strategy of verticalization which has as its objective that of reaching 35,000 direct clients all over the world and to improve our performance in serving even more countries than the 100 where the brands are currently present. We will do so with a view to maximizing the skills and capacities matured by the two partners, keeping innovation, performance and sustainability central in the strategy of joint development.”
Luca Papetti, CEO Lisap & HQ Holding
Eleonora Favalini, CEO Parisienne Italia Luigi Favalini, Founder
Lisap, Rescaldina (MI)
Almost 140 years of joint expertise, 2 production poles, 55,000 square metres of offices and plants, and a total of 330 employees. These are, in a nutshell, the main figures that summarize the result of the acquisition by the Milanese company Lisap of Parisienne Italia, of which it has taken control through an agreement signed in early November. These are the first steps towards the creation of a group – to be headed by the newly-incorporated HQ Holding Parisienne, Altedo (BO)
– which in 2022 already aims to exceed a turnover of euro 65 million and 100 million in 2024. By integrating complementary leaderships and keeping, by reinforcing it, the value of 100% Italian production, the result is an industrial pole specialized in professional hair care with high added value. The acquisition, which coincides with the generational passage of both companies, meets the changed national and international scenario.
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Book your space now! Make the most of this unique opportunity to meet thousands of visitors from the industry on the show floor, and get genuine leads. Tel: +971 4 389 45 00 beautyworld@uae.messefrankfurt.com www.beautyworldME.com
31 Oct – 2 Nov, 2022
Dubai World Trade Centre
events
AGF88 Holding picks up the 2021 Pambianco “Le Quotabili” award AGF88 Holding was one of the winners at the 16th Pambianco “Le Quotabili” Awards. The ceremony took place during an exclusive gala dinner in Palazzo Mezzanotte in Milan, which is home to the Italian stock exchange
“We’re proud to receive this award because it shows that we’ve chosen the right path both in terms of managerial decisions and on the sustainability front,” stated Afsoon Neginy, COO Business and Sustainability Director at AGF88 Holding. “With this in mind, we’ll continue to move in the same direction in the future, pursuing yet more sustainable growth and innovation in the company’s areas of expertise.”
The Pambianco Awards are presented to the Italian companies in the fields of Fashion, Beauty, Design and Wine that are best placed – in terms of economic qualities, financial standing and positioning – for a successful listing on the stock exchange in the next three to five years. Ten beauty companies were selected for the 2021 edition and AGF88 Holding came first in its category. Creativity, exceptional standards, astute insight and a ground-breaking approach were the key factors that propelled AGF88 Holding to the top of the podium, as an outstanding example of Italian entrepreneurialism with a strong drive for growth, innovation and internationalization.
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Company subject to management and coordination by AGF88 Holding S.r.l.
servicing beauty industry since 1946
A G R O U P C O M PA N Y O F
w w w. a g f 8 8 h o l d i n g . i t EARTH
FRIEND LY
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EQUAZIONE BOTANICAL ESSENCE: CLEAN BEAUTY, MAXIMUM SENSORY PLEASURE A brand that combines plants, fruit and pharmaceutical science
EQUAZIONE Botanical Essence is young brand of body care products which are based on clean formulas with special attention to natural ingredients of organic origin, in minimalist packaging with less use of plastic and recycled and recyclable packaging materials, because there cannot be beauty without respect for what surrounds us. The EQUAZIONE Botanical Essence products are created only with natural ingredients of very high purity which are seldom used in cosmetics - Plumeria, Yuzu, Finger Lime and Cestrum, from eco-compatible agriculture - extracted from plants grown in an important nursery of over 600 hectares
in the heart of Sicily, which has been in the Faro family for generations. Yuzu is a citrus fruit which was first grown in China with its dried peel being used 2000 years ago. Its flavour is similar to that of a lemon with a note of grapefruit. It has an intense fragrance. Essential oil of Yuzu has relaxing and anti-stress properties, excellent for a regenerating bath. Finger Lime is originally from Australia and is rich in antioxidants. It also contains citric, malic and gallic acid which, in association with the vitamins present, are useful for the well-being of the skin against the signs of ageing. Plumeria, also known as Frangipane, originally from tropical America,
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Mexico, Venezuela and the Caribbean, produces beautiful and highly scented flowers in different colours. Plumeria has purifying and detoxifying effects. Cestrum, also known as Night Jasmine, is native to Central America. Its flowers are white and highly perfumed and open only at night. Cestrum has great disinfecting power. The products containing these unique ingredients in each fragrance make up three different kits. The first is a box containing the complete line of a fragrance made up of Body Cream, Shower Gel, Hand Cream and Hand Soap; the Box for the Body contains a Shower Gel and Body Ceram, while the Box for the beauty of the hands contains Hand Soap and Hand Cream.
© 2021 Pettenon Cosmetics S.p.A. - All rights reserved
SENS.ÙS: #BEGREEN Our low environmental impact and high energy saving premises make our company a fascinating and unusual place, full of surprises and curiosities waiting to be discovered! The G&P Cosmetics family aims to safeguard and distribute its portfolio comprising over 13,000 formulas worldwide with the help of the Global Fashion Academy, which valorizes both the art of color and the techniques
The Company has been presenting itself to its employees as eco-sustainable for some time now. Indeed, in the workplace we have started to replace all plastic bottles with aluminum bottles for our employees.
used. G&P and its staff also collect market and customer information as part of its ongoing research and study activities.
We have also installed solar panels that allow us to create a lower environmental impact and develop what is being studied and processed in an environmentally-friendly way, drawing inspiration from and using recycled and recyclable materials. Within the company we separate paper, cardboard and... plastic waste.
It is not an easy path, but we pursue it every day through the research and professionalism of our product development center technicians, who are engaged in a slow and meticulous manufacturing process.
We are located next to the River Tiber, which is at the heart of the history of our culture and of entire civilizations.
We view the salon as a basic point of reference where color must respect each customer’s needs and requirements.
It is this passion that has shaped the philosophy of «sustainable value», which integrates social, environmental and ethical aspects and automatically projects towards the needs of consumers, in line with the highest Italian quality. Being up to date and fully compliant with EU and environmental regulations is fundamental for us to be able to work while respecting the planet, the young people who will inherit it from us, and ourselves.
This is our starting point: respect for a nature that has given and continues to give us much. We always appreciate commitment to multi-utilities and believe in resource reuse and management.
Not only does the river flow through Sansepolcro and the Valtiberina: it also flows through Rome, which was the capital of the world for one thousand years. Being given this opportunity is a great privilege that allows us to use the water of a historical river that now gives life to G&P products. We have not forgotten the past. On the contrary, we always look to the future and place great focus on both sustainability and innovation.
We are all responsible for safeguarding our planet, which is why we believe in change through concrete action.
THANKS TO RENEWABLE ENERGY
With this tribute and other Earth-Friendly projects, we believe we are contributing to making our world a better place, for us and our children.
OUR COMMITMENT TO THE ENVIRONMENT
DID YOU KNOW?
How much plastic ends up in our oceans every year?
Between 8 and 13 million tons of plastic waste were dumped in 2010 alone. Of this, 250,000 tons float on the surface, while the rest lies on ocean floors and beaches around the world. Every year around one million birds and 100,000 marine mammals die because of plastic waste dumped in the sea. When the stomachs of dead and beached whales are analyzed, they always contain large quantities of plastic. The same is true for turtles that often mistake plastic bags for jellyfish. G&P Cosmetics currently has 110 employees.
Every one of us has a moral duty to help save our environment..
TIME IS UP, THE PLANET CAN’T WAIT ANY LONGER.
Our new logo #BEGREEN symbolizes the respect our company has for the planet.
Water, placed inside the iconic recycling circulating symbol, is an essential resource for our production process.
We firmly believe that the only way to take resources from nature is if we respect it. In fact, we use water from the Tiber River that flows through our valley to produce our products. Thanks to innovative demineralization processes, reverse osmosis and the destruction of bacteria using UV rays, the water is extracted from underground and microbiologically purified.
We are committed to using more environmentally-friendly raw materials, choosing containers that are recycled and biodegrade better whenever possible. Plus, using energy from renewable sources means every day we use 50% less energy from fossil fuels.
Our decision to adopt reusable bottles will save our planet around 35,000 plastic cups and 6,300 bottles every year in our company!
-6.300 bottles a year
ENERGY SAVINGS IN ONE YEAR
This means we have dramatically reduced the amount of pollution we create to generate electricity and carbon dioxide emissions in the atmosphere.
We have purchased electric cars for running company errands and installed charging stations for them. In our own small way, we’re doing our best to fight pollution.
CHANGE IS NOW AND IS DOWN TO ALL OF US!
THE EQUIVALENT OF Emissions of an average car n 113,52 years TV on: 41334 days Computers on for one year: 2679,66
GREENHOUSE GASES CO2 Carbon dioxide: 515.03604 kg NOx Nitrogen oxide: 81,36 kg SO2 Sulphur dioxide: 52,5 kg
CARBON 515,04 Tons 44,4 Hectares
www.ilovesensus.it
AMMONIA FREE NO ADDED PPD & RESORCINE
PERMANENT HAIR COLOR
1:1,5
ECO FRIENDLY VEGAN FRIENDLY
www.ilovesensus.it
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PARLUX: high quality hairdryers in the hair salons all over the world The most appreciated and well-known brand by hairdressers
The Italian company, famous because of their “made in Italy” professional hairdryers which are now known all over the world, has been working for more that 40 years. Thanks to their experience and professionalism, they have been producing many hairdryer models especially designed for the hairdresser’s daily work. At Parlux they perfectly know the hairdressers’ needs. And for this reason, they are investing their resources and energies to be able to offer the best, up-to-dated technological solutions to meet their professional expectations and satisfy all their needs. Among these, you remember: power and light-weight and little noise of the tool, the ideal sizes, the balance, the environement protection (for over 10 years Parlux has been using the Eco-Friendly
philosophy in all their products) and all the most modern improvements and technolgical devices such as the Air Ionizer Tech (the ionic system eliminates the static electricity for brilliant, soft hair) and the HFS the hair catching system allowing for a more efficient and clean hairdryer. The latest best seller model is surely the PARLUX ALYON®, a technology concentrate combining all the technical features presented above and with its innovative motor K-Advance Plus®, is a long-life product (3000 hours); its variable geometry resistance, its power of 2250 Watt assures a constant, uniform temperature.
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The body of this hairdryer is painted with a special paint enriched with silver dust which creates a surface that is unfavorable to the proliferation of microorganisms, thus helping to maintain hygiene while using the hairdryer itself. The antimicrobial treatment prevents the proliferation of bacteria but does not protect against viruses. The latest version of this model in the most passionate and classical color is the Parlux ALYON RED®, which is added to the other colorful available versions: (Yellow, Pink, Turquoise, Night Blue, Jade, Bronze, Gold, Matt Graphite, Matt black). It is the most modern color and can bring happiness, in any hair salon, as happened during the recent Christmas holidays. This RED jewel-appliance is sold in an elegant packaging which includes another revolutionary Parlux accessory: the MagicSense® diffuser. This innovative diffuser is equipped with the new DFS system (Dynamic Flow System) combining correctly the air flow quantity and temperature. It also presents 15 massage points which offer a pleasant relaxing feeling on the customer’s scalp easily drying curly and wavy hair without messing up!
YESTERDAY, TODAY, ESPECIALLY TOMORROW.
WE HAVE A GREAT HISTORY AND ALSO A LONG ROAD AHEAD OF US. For more than 40 years now we have been accompanying you all in your daily work, with hairdryers capable of realising your ideas and giving shape to your talent. We will continue to put you at the centre of our research in order to guarantee you the best hairdryer possible and to continue to give meaning to the word professional. Parlux is probably the best professional hairdryer in the world. Until the next Parlux.
WWW.PARLUX.IT
Parlux is
Made in Italy
Professional
Powerful
Long-lasting
Ergonomic
Eco-Friendly
Do you stand out? Make the most of your personality and uniqueness with Nouvelle, brand conceived and produced in Italy with a history of over 30 years and distributed in more than 80 countries worldwide. Animated by the culture of design, fashion, with advanced cosmetic research and a strong attitude to the world of art, Nouvelle satisfies the dreams of your customers. More than 15 lines of color, styling and treatment for a fascinating esperiential journey in hair salons or at home.
nouvellecolor.com - hsacosmetics.com
SANI HABIT
the good
hygiene habit SANI HABIT,the first complete routine to deeply hydrate and sanitize hair, body and hands, suitable for both service in salon and at home. Clean and balsamic formulas with unexpected black textures are the best in terms of safety and pleasure.
% LO C 100
CR
MADE IN ITALY
HONEY
SLE
ITALIA AL
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LTY FR UE
EE
EE
SLS FR S&
EVENTS
SALON INTERNATIONAL A TRIUMPHANT RETURN The hairdressing’s biggest weekend in London closed its doors for 2021
The event included: Business Live After the battering that the industry endured with lockdowns over the last year, the Business Live sessions provided 10 insightful talks run by the best minds in the industry to help hairdressers realize their full business potential and stay current and relevant in a challenging and changing climate.
The British hairdressing industry got back to its best after an unparalleled 18 months. Taking place at ExCeL London between Saturday 16 and Monday 18 October, the hairdressing’s biggest weekend in London closed its doors for 2021 after having celebrated the very best in hairdressing innovation, creativity and education. It was incredible to see salon brands make their long awaited return to the show floor, as well as first-time exhibitors debut their must-have products. From ground-breaking styling tools powered by the latest in cutting-edge technology to everyday salon essentials, the show provided hairdressers with the perfect opportunity to stock up, and to learn more about the newest market launches that will help drive business forward, fuel festive retail and get clients excited about returning to the salon.
Competitions Competitions also made a return to the show floor at Salon International for 2021, with the Barber Clash and HJ’s Extensions Competition. The former, presented by Modern Barber Magazine, Salon International and Mike Taylor Education, awarded barbers and men’s hairdressers across four categories: UK’s Freshest Fade: Connor Mcleod Artistic Barber of the Year: Kimberley Fletcher Beard and Moustache Champion: Mathew Maxwell Afro Barber of the Year: Graham Grimshaw The latter, sponsored by Remi Cachet, had categories for both commercial and creative work, with the winners named as: Classical Look: Alex Ferris Creative Look: Sianna Munday Overall Winner: Joanne Fox
Hairdressers Journal International Stages Across the HJ, Modern Barber and Colour Stages, free shows covered everything from time-saving, money-making colour techniques to avant-garde artistry created to inspire. Seminars Education has always been a focus for Salon International. The best educators from Mahogany, Sassoon Academy, Toni&Guy, and long hair guru Patrick Cameron were live on stage sharing expert trends and techniques, designed to inspire and inform.
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Gallery This inspirational area showcased the hairdressing collections from every finalist in the British Hairdressing Awards, as well as the captivating work from the acclaimed names nominated for British Hairdresser of the Year. With all this and more on offer at the event at the heart of the professional hairdressing industry, guests can’t wait to come back next year for a show that’s even bigger and better.
3rd International Exhibition for Cosmetics, Beauty, Hair Home Care, Private Label, Packaging and Ingredients
October 13 - 14 - 15, 2022
ICC - Istanbul Congress Center & ICEC - Istanbul Lutfi Kirdar / Taksim, Istanbul
Now in Tel: +90 212 2229060
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2 Venues
+90 533 4843030
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info@beauty-istanbul.com
report
The Changing Face of Beauty Retail 2022: Bricks & Mortar, E-commerce & Marketplaces, it’s an omni-channel world for a beauty retailer VALÉRIE KAMINOV – BIOGRAPHY Valérie Kaminov is Founder and Managing Director of the highly successful International Luxury Brand Consultancy. For over 25 years Valérie has been at the forefront of the global cosmetics industry and has worked with a vast array of luxury, premium and niche beauty brands and fragrances. With her extensive expertise, commercial acumen and practical experience IL Brand Consultancy has become one of the most sought after management and distribution agencies specialising in global beauty. Recognised for the breadth of business sectors and extensive distribution channels it works with, ILBC’s international client portfolio spans both well-established names and newly-emerging brands in hair care, make-up, skincare, fragrance, devices and top-to-toe brands. Valérie’s wealth of knowledge in international growth strategies and business development is combined with an inspirational and forward-thinking approach. Through her exceptional insight and understanding of the industry Valérie has helped brands amplify their market reach, elevate their brand presence, improve their business performance and achieve commercial success globally. A further aspect of her business is her skill in brand evaluation, acquisition due diligence, risk assessment and commercial growth which has led Valérie to regularly advise Private Equity Funds, multi-national organizations and financial investors. This capability in combination with her advanced qualifications and proficiency in corporate governance have made her a much-desired Board Advisor and Non-Executive Director. From her CEW mentoring, organisation of the International Manufacturers & Distributors Forum (IMF) and guest lecture programmes, Valérie is a passionate and dynamic advocate of the global beauty industry. Valérie splits her time between her London HQ and her central Paris office as well as managing a satellite network in Russia & China.
The beauty industry has always been at the forefront of innovation and reinvention; from hyper-personalised skincare to AI cosmetics solutions it’s an industry that relies on responding to, and being ahead of, cultural and consumer habits. But, it’s not just brands that need to adapt to consumer needs, beauty retailers too have to pivot and evolve in response to a constantly changing consumer climate. And, as the world returns to normal, shopping habits have not; what consumers need, and what they want, has changed - perhaps forever. As we head towards the end of the year beauty retailers need to be going above and beyond in terms of offering their consumer something exceptional, whether they are a traditional bricks & mortar store, e-commerce platform, a marketplace or a combination of them all. Today’s beauty retail landscape is omni-channel which means the retailer must be omnipotent if they want to retain, and grow, their customer base.
Reimagining Bricks & Mortar: Globally the beauty industry is getting stronger and stronger. According to Yieldify, a customer journey optimisation platform, its value is up from $483B in 2020 to $511B in 2021 — and with an annual compounded growth rate of 4.75% worldwide — it’s predicted to exceed $716B by 2025. And $784.6B by 2027. Of course, a little something called Covid-19 posed unprecedented challenges to the retailer sector, most notably store closures meant that retailers had to adjust to a digital only strategy. However, now bricks & mortar stores are back open for business, retailers are having to come up with creative methods to lure covid-cautious shoppers back into real life retail spaces. Despite the momentum in online business booming, offline shopping still rules says a recent survey by common thread company which reported that in-store shopping still attracts 81% of buyers.
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In a digital-savvy world, how can retailers incentivise shoppers to return to bricks & mortar retail spaces? Isabell Hendrichs, EVP Assortment & Purchasing at German beauty retailer Douglas believes that the secret lies in providing additional incentives to visit stores. “The advice, expertise and products we are offering in the stores are agin in great demand. With special offerings and services, we have further strengthened our position as a leading premium beauty platform in Europe.” This is something which is echoed by Emma Spagnuolo, a management consultant at McKinsey: “For those that have a store footprint, they have to create a store experience that complements and matches that of the digital experience - because consumers who were forced to buy from them digitally now have the ability to go back into the store. You want to make sure that it remains a seamless experience, because we’ve known for years now that the omni-channel consumer who is shopping both digitally and in store has a much higher lifetime value than anybody who’s shopping any single channel.”
Examples of these experiential experiences are; a Beauty Mirror (an augmented reality function where customers can select products on screen with a camera function and experience how these products look on their own face), a in-store skin analysing and product recommendation, and a mobile payment system which allows customers to pay for items without having to queue at the checkout - now that’s convenient shopping! In the UK Flannels Beauty opened its doors in July with the promise to ‘revolutionise beauty shopping’ by re-invent the ‘beauty hall’ wheel with the launch of a disruptive new beauty concept in physical stores across the UK. The digitally-enabled store delivers “a fresh take on how consumers want to engage with beauty, that better reflects the modern desire to shop across multiple brands, products and price points all at once”, the retailer said. This ‘fresh take’ includes “innovative features such as Flannels Beauty Bars where shoppers can discover and shop across a ‘menu’ of trends, products and collaborations - whilst sipping a coffee or cocktail, a new ‘Beauty Starring You’ personal shopping and concierge service will also help to deliver seamless and “ultra-personalised” customer service, while tills will be replaced by iPads.” Indeed real life beauty shopping has had a very modern makeover. And it’s worth the facelift because although it’s undeniable that digital e- commerce is expanding, a sizable percentage of beauty customers (41%) said they would not buy any beauty product that they had only tried-on virtually (Forbes). After two years of living in a virtual only world, consumers want a hands-on experience with new products before they pull the trigger. This need gives brands in physical retail the edge in introducing new products.
Levelling up E-commerce
Chinese beauty retailer Bonnie & Clyde have managed to implement this online/offline strategy with great success; the innovated curated retail space provides a luxury in-store experience for consumers to discover luxury global beauty and lifestyle brands before giving consumers the option to purchase products online whilst still in-store - a working example of the seamless customer experience predicted by Spagnuolo. In a world first, Bonnie & Clyde is also the only beauty destination that guarantees delivery within a fourhour window, for Shanghai shoppers, and within 24hours for the rest of China - impressive! This try offline, buy online model has been dubbed ‘clicks & mortar’ and enables brands to tap into a wider demographic encompassing traditional store shops and digital natives as well as acknowledging the post-pandemic retail space. In the re-opened Douglas stores customers can be immersed in a “contemporary world of experience” says Hendrichs, which comprises various digital touch points.
As we have seen beauty products are still sold primarily in stores. Of course, sites like Amazon Glossier and other directto-consumer brands are dominating the online beauty space but overall when it comes to buying beauty, the traditional mode of going to a store to try out a product before buying it still dominates. However, distribution methods are evolving and although e-commerce penetration has only increased slightly in recent years, the online share is predicted to surge in the United States by 2023.
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Of course, the pandemic provided an unprecedented reason for accelerated online beauty sales. Zalando, Europe’s largest fashion and lifestyle e-commerce marketplace, reported a boom in pampering and self-care beauty categories, including candles, aromatherapy, and detox products; sales of skin, nail, and hair-care products were up 300 percent, year on year. Spagnuolo offers some advise for brands to continue to capitalise on the new clicks on their sites: “The biggest thing that I would advise all of my beauty retailers to focus on is capturing and leveraging data and customer relationship management. The pandemic forced people online, so retailers were getting additional digital traffic that in the past they wouldn’t have. Now, it’s up to them to leverage that”. However, a recent report from Internet Retailing revealed that “while nearly half (44%) of beauty shoppers in a new survey agree that they have bought more beauty and skincare products online with stores closed these past six months, research reveals that 56% tend to stick with brands or products they’ve purchased before, rather than trying anything new when shopping for beauty and skincare online – unless there is access to reviews, samples and new virtual ‘try on’ services.” Although, most beauty consumers (41%) say that they would not buy any beauty product that they had only tried-
on virtually, e-commerce brands do have options to covert cautious online customers into regular digital shoppes. According to Forbes, 36% of consumers are interested in a free sample to test a product before buying, while 20% are looking for an easy return policy and a further 22% of shoppers said that if e-commerce beauty brands offer cheaper prices online, they stand a good chance to get hesitant customers to give the product a try. As technology continues to advance, digital platforms are becoming more and more innovative in order to attract, and retain, customers. This continuous expansion of services and innovative solutions is something that the team at Douglas are well aware of. “We enhance our online shopping experience with new offerings such as live shopping events which are very high in demand and show stay dynamics. Furthermore, we use artificial intelligence with replenishment modules for key product categorises. Additionally, we are continuously integrating the shopping experience on our website and mobile app” says Hendrichs. In the highly competitive beauty eCommerce industry, hyperpersonalisation is a way of ensuring brands can stand out by allowing consumers to make informed decisions based on their preferences, not flooding them with endless options. Using technology to help customers fulfil their needs allows for brand loyalty and repeated sales.
In October 2019, Perfect Corp, the world’s leading AR company partnered with the Chinese eCommerce giant, Jack Ma’s Alibaba group, and integrated its YouCam Makeup AR virtual try-on technology into Taobao and Tmall Alibaba online shopping experiences. This brought new virtual try-outs to consumers in China. Just six months into using Perfect Corp’s AR technology, Alibaba revealed they had increased their conversion rate by 4x. Forecasts predict that more than half of cosmetic retail sales will be from e-commerce channels by 2024 (Statista), this demonstrates the importance of brands operating seamless omni-channel strategies, especially in an ever-changing market such as China says Lau;“ today, the channels for content are much more segregated, and the way consumers buy is much more segregated” he said, “one of our key differentiations
is that we’re able to manage the entire ecosystem”. Indeed, Hendrichs puts it well when she says, “the future of retail lies in a successful blend of e-commerce and physical presence. Digital solutions will drive the dynamics of change in the retail sector in the coming years - especially in e-commerce, but also in the stores”.
Is it too late to introduce the marketplace model? Marketplaces account for more than 50% of global online sales, and that number is going rapidly, says Tom McFayden of global strategic commerce agency McFadyen Digital. What’s interesting for beauty though is that is the emergence of hybrid marketplaces is growing, notes McFadyen: “While pure marketplaces like Etsy, Airbnb, and eBay solely connect platform sellers to consumers, hybrid marketplaces
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sell their own branded products to customers as well. Amazon itself is a hybrid marketplace, offering its own products and affiliated brands while also providing a platform for thousands of buyers and sellers to connect through the Amazon site. Walmart is the second-largest hybrid example, following a similar model. Now, more vertical specific companies have developed marketplaces in addition to their own product lines, including Kroger for grocery and Wayfair for furniture. These marketplaces are becoming beneficial for many brands, especially since inventory becomes dependent on the individual sellers, not the brand. With that in mind, we can expect a lot more of these productspecific marketplaces to pop up in 2021, which could slowly chip away at Amazon’s numbers if they are successful.” Nadine Knorpp, previously Head of Business Development at online retailer Feelunique acknowledges that the marketplace model appeals to the modern consumer because of the scale of choice. Indeed, Helen Riley, Head of Luxury & Lifestyle at Ebay agrees, comparing buying on eBay to shopping in a traditional department store. Consumers like having options and a market place enables customers to shop for all the brands they like, and maybe discover new ones, in an easy and efficient one-stop shop. Ebay, the second biggest e-commerce site in the UK attracts 11million health&beauty buyers and the market place model has meant a shift in who consumers are buying from. Now 80-90% of eBay shoppers are buying directly from the brands (via eBay) rather than second hand sellers. Customers can buy a refurbished Dyson hairdryer direct from Dyson or a Jimmy Fragrance that is new but comes without a box. While at Amazon, health and beauty is the their-most purchased category, accounting for 44.3% of total online sales in the US (Edison Trends). New kid on the marketplace block is Identicos, an exciting online platform that is transforming Russian beauty market. Traditionally selling international beauty brands in Russia has be tricky due to strict certification and registration, not to mention the language barrier. “Russian shoppers prefer to buy foreign cosmetics brands outside of Russia” says Identicos director, Eduard Tsynker, while this suggests that there is future for international brands in Russia the current landscape isn’t the most advantageous for the Russian economy or for shopper unable to shop outside of Russia. So, Identicos was born as a online platform which makes it possible to shop international brands from Russia easily. “We have crated a modernised drop ship, where a brand can efficiently onboard with us and send products locally with no customers or clearance, thus this is a simplified supply chain for partners, us and customers. Identicos is indeed leading the charge for introducing cool International beauty brands to the Russian market thanks to the importance they place on brand
discovery via a smart use of blogger and beauty experts. For international beauty brands wanting to infiltrate the Russian market Identicos is a smart place to start.
“The tough thing for brands selling on marketplaces is building up a sense of who you are as a brand” notes Knorpp, it can be hand to build brand awareness or attract premium brands for fear of losing the brand identity but that’s changing and now brands can pay for brand pages and adverts that directly mirror their own branding sot that the customer gets the same experience as if they were buying from them. Both the retailer and the customer truly benefit out of investing in the market place model. The retailer gets to increase their brand offering without any of the supply chain issues that come with traditional on boarding of a brand while the consumer gets to shop multi-brands (and categories) from one site. The role of the market place should not be dismissed. Today’s consumer wants to discover niche brands. Traditionally small indented brands struggled to break into the beauty market and the dominant entry point was department stores. These were cost- prohibitive for most new brands. But the rise of e-commerce means independent beauty merchants can enter the industry at a fraction of the cost. Now, many mainstream retailers incorporate the marketplace thus allowing multiple merchants to be featured on their site. It’s clear that when it comes to buying beauty, the future is omni-channel. The role of the store and e-commerce is changing; both need to up their game and provide a seamless shopping experience that is based around curation, personalisation and experience rather than just transaction. As consumers return to store, it’s important that retailers remember to keep developing their online presence. direct-to-consumer e-commerce, such as brands’ websites, shoppable social-media platforms, and marketplaces is becoming ever more important for the survival of retailers. And, if retailers want to capitalise on this trend then hey will need to prioritise digital channels and convert the attention of existing and new customers.
For more information on how IL Brand Consultancy can help you successfully expand your brand into different markets, please contact us on info@ilbc.co.uk or visit our website at www.ilbc.co.uk. 47 www.exportmagazine.net
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PIBIPLAST A NEW CONCEPT “YOUR LUXURY KINDNESS” The leading Italian developer and manufacturer of plastic packaging materials has announced a new concept to lead its business
The stage was Luxe Pack Monaco, last September, one of the most important luxury packaging trade fairs, for the announcement by Pibiplast. Founded in 1954 and based in Correggio, Italy, the company has four plants in northern and central Italy (Correggio, Robbiate, Tortona and Calenzano), the company serves more than 500 clients, from well-known global brands to emerging companies, in 35 countries.
The main market is currently make-up, which accounts for 55% of sales, followed by skincare (30%) and tubes, which reached 25% last year. Its focus has always been on innovative and versatile solutions that combine performance and attention to detail. The new Pibiplast concept, Your Luxury Kindness, is an innovative vision of luxury, no longer synonymous with excess and ostentation, but putting the priority on informed
buying choices and a lifestyle geared to personal well-being and love of the planet. Pibiplast is playing an active role in this shift of focusm developing innovative packaging solutions for a new type of luxury based on kindness. Luxe Pack Monaco was also the venue where Pibiplast presented more than seven new product lines in response to the demands of a market increasingly seeking luxury and sustainability.
Also new is the Mono Mascara, a highly innovative concept. In order to meet the growing consumer demand for make-up packaging that is easier to recycle, the company has developed a single-material mascara in rPET, which is recycled and highly recyclable. The mascara applicator is also eco-friendly, made using a sustainable bio-based fibre which guarantees the same performance and application system as the classic nylon fibre versions.
The Murano line consists of glass packaging for mascara and lipgloss. Created to enhance prestige brands or emerging indie brands. Murano was developed in collaboration with Bormioli Luigi, an Italian glass packaging manufacturer for the high-end BPC sector. The result is a product line that combines exquisite glass containers with the performance of the Pibiplast application system for a unique purchasing and user experience by end consumers, always with a careful eye on the environment.
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Pibiplast is also extending its range of tubes with the PurAir Line, which features
an airless closure system to protect the contents from potential contamination.
PRO line of multi-layer tubes, characterized by its excellent barrier effect which prolongs the shelf life of products.
The Make Care line is a collection of small-sized containers combined with a closure system that delivers an accurate and controlled dosage, in a hybrid approach for skin care and make-up.
Annalisa is a new line of Boston round bottled in PE, ideal for body creams and facial cleansers, with minimalist shapes and highly customizable design.
Not to be forgotten are the latest products in the COSM…ETHICALLY CORRECT line. This green line of sustainable materials for skin care is joined by a new product: bottles and tubes made in recycled materials for packaging with a low environmental impact and a focus on quality and safety, thanks to a certified and controlled production chain.
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events
ADF&PCD and PLD Paris announces new June dates for 2022 edition Postponement from January due to latest Coronavirus developments will bring beauty community together for a unique summer edition next year Global event organiser Easyfairs today announces that ADF&PCD and PLD Paris 2022, the world’s leading event for packaging innovators in the beauty, premium drinks, aerosols and dispensing systems markets, will be postponed from its current January 2022 dates to new dates of 29 & 30 June 2022. For the past few months, the Easyfairs team has been working tirelessly with the event’s partners, exhibitors and the community as a whole to plan the upcoming edition of ADF&PCD and PLD Paris in January 2022; and the 2022 edition is shaping up to be the largest ever in the 21-year history of the event. However, following the latest developments in
the ongoing Coronavirus pandemic, and after consultation with many of the key stakeholders in the event, it has become clear that it will be impossible to run a successful event in January. Many countries are currently re-imposing restrictions as a result of the current wave of cases, while new cross-border travel restrictions are being implemented since the emergence of the Omicron variant in recent weeks. In addition, the French government has recently announced the requirement for a third dose of the vaccine for all adults to maintain their Covid passport (or Pass Sanitaire), with the new requirement coming into force on 15 January 2022, just days before the planned January dates of the event. With around 50% of exhibitors and more than 30% of visitors to ADF&PCD and PLD Paris coming from outside of France, this combination of circumstances represents a force majeure situation with regards to the successful organisation of the event. Easyfairs is confident that moving the
Easyfairs announces vibrant new identity for ADF&PCD and PLD Paris and launches Paris Packaging Week The colourful and vibrant design strengthens the identity of the individual events for their markets, while creating a new platform to unite the French and international packaging communities better than ever before across Easyfairs’ events in Paris, London and Milan. The new branding will be launched for the 2022 edition of ADF&PCD and PLD Paris, which will take place on 29 & 30 June 2022 at Paris Expo Porte de Versailles. With the new branding, the event will continue to feature the three highly-focused exhibitions that have become international leaders in connecting and inspiring innovation in their respective communities: • ADF launched in 2007 and is the world’s only annual exhibition that unites suppliers and buyers for the global aerosol and dispensing systems market. In 2022 it will bring together more than 100 exhibitors. • PCD is the world’s leading exhibition for packaging innovators in the perfume, cosmetics and personal care markets, which launched in Paris in 2001. In 2022 it will feature around 450 suppliers of packaging and services for the beauty market. • PLD launched in 2020 and unites the premium and luxury drinks packaging community, connecting buyers and designers of packaging for wine and spirits, premium beers, ciders and non-alcoholic drinks with around 150 leading suppliers. Alongside the three distinct but co-located exhibitions, with a total of more than 600 exhibitors, the 2022 edition of Paris Packaging Week will host a range of features designed to inspire the packaging community to create the best and
dates to June is the best way to ensure a successful event that will continue to connect and inspire the full international community of packaging developers, designers and suppliers that it serves. The event will be held at the same venue as originally planned, Paris Expo Porte de Versailles. Renan Joel, Divisional Director for Easyfairs’ packaging events in the UK and France, comments: “It is our mission run fantastic events that connect the packaging innovation community, drive innovation and business and give a truly inspiring vision of the future. We want to ensure that the next edition of ADF&PCD and PLD Paris does this and moving the event to June dates will give the whole community the best chance of having the event it deserves. “I would like to thank all the stakeholders in our event – exhibitors, associations, media and visitors – for their support for the change in dates. We can’t wait to bring them all together in June and help them drive their innovations for the year to come.”
most innovative packaging possible for their brands. Features will include three conference stages; a new gallery of key cross-sector packaging trends hosted by the ADF, PCD and PLD Innovation Awards; guided tours; networking areas and parties; the world’s best design in the Pentawards gallery; and much more. A new website for the event has launched at www.parispackagingweek.com with a fresh and clean user interface. A range of new functionalities are due to be introduced on the website in the coming months. Alongside a new look for the Paris event, the new branding creates a strong and coherent identity for Easyfairs’ family of events for the premium and luxury packaging innovation communities in London, Paris and Milan. In Milan, a new edition of PCD is launching in May 2022 to serve the southern European beauty market alongside Packaging Première, the leading event for luxury packaging in the region that has a particular strength in the secondary packaging market. In the UK capital, Easyfairs’ existing packaging events have recently been rebranded as London Packaging Week and, in September 2022, the event will feature editions of PCD, PLD, Packaging Première and a new brand, Food & Consumer Pack, for the FMCG market. Renan Joel, Divisional Director for Easyfairs’ packaging events in the UK, France, Italy and Switzerland, says: “We are very excited to be opening this new chapter in how we connect the packaging community both in Paris and across Europe. “Paris Packaging Week and the new identities for ADF, PCD and PLD will create a fresh new experience, both at the live events and across the year through our digital channels, to everyone involved in packaging innovation in the beauty, drinks and aerosol markets.
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15-17 June 2022
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SUSTAINABLE PACKAGING TRIO JOIN FORCES The cosmetic industry’s most sustainable gift pack
Laetitia Durafour from Eviosys said: “While valorising cosmetic brands with premium printed packaging, we are always looking for sustainable alternatives to secure products within our metal tins, so Verescence and Grown.Bio were obvious partners for this venture. We’re excited to be collaborating with them both on this gift set, combining the expertise of industry leaders and pioneers in sustainability to adapt traditional cosmetic products to be more eco-friendly.” Cosmetic gift set manufacturers often use plastic or paper inserts which are not endlessly sustainable – Grown.Bio’s mushroom® packaging, made only from mycelium, the root structure of mushrooms, and agricultural by-product also offers the opportunity to be used for other purposes, and if not, can be crumbled, mixed with soil to return back and nourish the Earth.
Three leading manufacturers in the packaging world have come together to innovate on a 100% recyclable and reusable cosmetic gift pack. In an important milestone for the cosmetic industry, Eviosys, Grown.Bio and Verescence have harnessed their capabilities to develop an innovative set of products that ensures endless sustainability, setting the tone for the future of cosmetic packaging. This collaboration is responding to a market of continued demand for customisation, as consumers look for tailored and unique products with the planet in mind. The limited-edition gift set will include 100% infinitely recyclable and reusable glass bottles, carbon negative mushroom®
packaging inserts, and a reusable 100% infinitely recyclable metal tin. All three partners are committed to five key objectives in their packaging, which are at the core of this cosmetic concept: refuse, rethink, reduce, reuse, and recycle. Supplying the outer metal tin, leading metal manufacturer, Eviosys, has adapted their original product to work well with the mushroom insert and Verescence’s glass products. The metal tins made of recycled metal can be kept and reused for decades to serve another purpose at home, ensuring the circularity of the limited-edition set. After a long and purposeful life, 100% of the tin can be recycled to form new metal without any loss of property ever.
Jan Berbee from Grown.Bio commented: “We are committed to growing sustainable and circular protective packaging using natural, regenerative and waste materials. Our mushroom® packaging has the same performance and longevity as non-regenerative options but can be biodegraded on a home compost or flower bed, making it part of the biological circle. This gift set champions the reusability of products and we’re proud to be supplying the insert.” A pioneer in eco solutions for luxury glass bottles, Verescence is introducing its new high perfumery range CARA, offering a new standard screw neck (GCMI 15 415), allowing the consumer to refill the bottle at home or in-store. The range also includes mini-formats bottles for Perfume Travel (spray, roll-on), Mini Size Beauty (oil, setting spray) and Premium Makeup (concealer, gloss, cream eyeshadow).
Since September 2021, all standards from La Collection Verescence have been produced with 20% PCR, i.e. glass from local household waste collection. Bérangère Raguenet from Verescence added: “Since glass is infinitely recyclable, we wanted to create an ecoresponsible gift set for the promotion of our new standard range CARA in line with the expectations of luxury brands. This collaboration with Eviosys and GrownBio allowed us to promote the most sustainable packaging options for our customers, as each component of the gift set is either recyclable, reusable or compostable. We also believe it can be a source of inspiration for brands in their quest for progress in sustainability.” Eviosys, Verescence and GrownBio have produced a limited-edition collection of this innovative cosmetic packaging, showcasing the result of leading manufactures coming together to innovate on a purpose-led product.
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PARTNER RESEARCH
ARTEM GIORGIO VEZZOSI s.r.l. Via Contarella, 17 - I-42019 Scandiano (RE) tel. +39/0522-856185 - fax +39/0522-983197 BABYLISS PRO 1737 Route de Saint Bernard F-06227 - B.P. 213 - Vallauris Cedex tel.: +33 (0) 493-643333 - fax +33 (0) 493-648508 info@babylisspro.com BAREX ITALIANA s.n.c. Via Grazia, 11 - I-40069 Zola Predosa (BO) tel. +39/051-751554 - fax +39/051-752757 Contact: Mr. C. Bajesi BBCOS s.r.l. Via del Lavoro, 37 - Loc.Cappellazzo I-12060 Cherasco (CN) tel. +39/0172-495277 - fax +39/0172-499566 www.bbcos.it - info@bbcos.it BEAUTYNOVA S.p.A. Via Savona, 97 - I-20144 – Milano tel. +39/0331-311399 - fax +39/311529 www.beautynovaelite.it - info@beautynova.com BEAUTY SERVICE Via Romolo Gessi, 14 I-25135 Fraz. S. Eufemia Brescia tel. +39/030-3363045 - fax +39/030-3363812 Contact: Mr. Giannantonio Negretti B e C Natura s.r.l. I-47122 Forlì – Via Monteverdi, 49 Tel. +39/0543-725802 www.bec-natura.com Biocosm’Ethics I-36050 Cartigliano (VI) - V.le A. De Gasperi, 16 tel. +39/0424-827347 www.nevitaly.com - e-mail: info@biocosmethics.it
DZD COLOR CHART MANUFACTURING Co, Ltd Unit 2406, South Tower, World Trade Center No. 371-375, Huanshi Dong Road Guangzhou, Guangdong, China Zip Code 510095 Fax +86/20-8760-3991 tel. +86/20-8760-3992 - Fax +86/20-8760-1568 www.chinadzd.com - dzdh@chinadzd.com ELCHIM S.p.A. Via del Tecchione, 4 - I-20098 San Giuliano Milanese (MI) tel. +39/02-5511144 - fax +39/02-55185141 www.elchim.it - export@elchim.it Contact: Luca Sabbatini ELGON PIDIELLE s.r.l. Via Bergamina, 7 - I-20014 Nerviano (MI) tel. +39/0331-580166 www.elgoncosmetic.it - elgon@elgoncosmetic.it Contact: Mr. Andrea Laudando EMSIBETH S.p.A. Via Giovanni Murari Brà, 35/G - I-37136 Verona tel. +39/045-503044 - fax +39/045-502773 ESI S.p.A. - Aloedermal Via delle Industrie, 1 I- 17012 Albissola Marina (Savona) tel. +39/019-486923/25 - fax +39/019-486923 e-mail: export@esitalia.it www.esitalia.com - www.aloedermal.com ETI S.p.A. Via della Scienza, 49 - I-25039 Travagliato (BS) tel. +39/030-6863964 - fax +39/030-6863944 www.eti-italy.com - info@eti-italy.com Contact: Ms. Sara Civitelli Faby Line s.r.l. I-13100 Vercelli - Via Meucci Int. Chatillon tel. +39/0161-215333 - fax +39/0161-250523
Brelil S.p.A. V.le Europa, 10 - I-26855 Lodi Vecchio Lodi Tel. +39/0371-4611 - fax +39/0371-460331 www.brelil.com - e-mail: brelil@brelil.com
Farmaceutici Dott. Ciccarelli S.p.A. Via Clemente Prudenzio, 13 I-20138 Milano Tel. +39/02-58721 – fax +39/02-58072358 www.ciccarelli.it - maurizio.bignotti@ciccarelli.it
BRUNI GLASS- BERLIN PACKAGING Via C. Colombo, 12/14 - I-20090 Trezzano (MI) tel. +39/02-484361 – fax +39/02-484361 www.bruniglass.com – mail@BruniGlass.cm
FARMAGAN S.p.A. Via Fosso del Canneto, 34 - Galazzano 47891 - Rep. di San Marino tel. +378-0549/905852 www.farmagan.com - info@farmagan.com
CA-MI s.r.l. Via Ugo La Malfa, 13 - I-43010 Pilastro (PR) - Italy tel. +39/0521-637133 - 631138 fax +39/0521-639041 export@ca-mi.it - www.ca-mi.eu
FARMEN INTERNATIONAL COSMETICS DISTRIBUTION Via Leinì, 150 - I-10036 Settimo T.se (TO) tel. +39/011-8023411 (sel. pass.) - fax +39/011-8023447 Contact: Mr. G. Manzetti - Mr. G. Bassignana info@farmenspa.com
CERIOTTI s.r.l. Via Moscova, 21 - I-20017 Rho (Mi) tel. +39/02-93561413 - fax +39/02-93561646 e.mail: info@ceriotti.it - www.ceriotti.it
Figaro - TCHEON FUNG SING Str. Del Cascinotto, 250 - I-10156 Torino tel. +39/011-2731949 - www.tfssoap.com
Colordesign s.r.l. Via Silvio Pellico, 10 - I-25086 Rezzato (BS) tel +39/030-2190568 - fax +39/030-2198771 info@colordesign.bs.it - www.colordesign.bs.it Contact: Mr. G. Mogni - Ms. S. Mogni CONAIR PRO 1 Cummings Point Road - USA - Stamford CT 06904 tel. 1-203-3519000 - fax 1-203-3519180 CONFALONIERI MATITE s.r.l. Via al Piano (Zona Industriale) I-23020 Gordona (SO) tel. +39/0343-42011 - fax +39/0343-42000 Contact: Daniela Battistessa Cosm.o s.r.l. Via Braguti I-25020 Pralboino (BS) tel. +39/030-9176360 - fax +39/030-9547229 commerciale@cosmohairproduct.it Contact: Ferdinando Odorici COSVAL S.p.A. V.le delle Industrie, 10/5 - I-20020 Arese (MI) tel. +39/02-93580479 – fax +39/02-93581022 www.cosvality.com CUMBO s.r.l. Via Michelangelo Buonarroti, 10 I-20090 Cesano Boscone (Milano) tel. +39/02-4501581 - fax +39/02-4582623 Contact: Mr. R. Cumbo CTL S.p.A. Via Trento, 69 I-20021 Ospiate di Bollate (MI) tel. +39/02-3834321 - fax +39/02-38343231 info@ctlspa.it - www.ctlspa.it da galeno officine cosmetiche s.r.l. Via Boscofangone, zona industriale ASI I-80035 Nola (NA) tel. +39/081-8210296 - fax +39/081-19735752 giovanni.festa@dagaleno.com Contact: G. Festa DEEVA 101 – CENTOUNO COSMETICA s.r.l. I-63074 San Benedetto del Tronto Via Val Tiberina, 73 tel. +39/0881-753001 info@centounocosmetica.it - www.deeva101.it Dima Cosmetics s.r.l. Via Galileo Galilei, 80 I-63811 Sant’Elpidio a Mare (FM) tel. +39/0733 280228 - fax +39/0733 285843 www.jeanpaulmyne.com Dott. Solari Cosmetics – Vertigo s.r.l. Via Po, 2 - I-26867 Somaglia (LO) tel. +39/0377-57613 – fax +39/0377-447210 export@dottsolari.com - www.dottsolari.com
FORFEX PRO Münsterstrasse, 100 - D-40476 Düsseldorf - Germany tel. 49 (0) 211-97036-0 - fax 49 (0) 211-97036-49 GA.MA® Italy s.r.l. Via Sant’Alberto, 1714 - I-40018 San Pietro in Casale (BO) tel: +39/051-6668811 - fax: +39/051-6668822 info@gama.eu - Contact: Mr. L. Facchini GAMMA PIÙ s.r.l. Via Caduti del Lavoro, 22 - I-25046 Cazzago S. Martino (BS) tel. +39/030-7751011 www.gammapiu.it - info@gammapiu.it Contact: W. Sartori GI-PICCO’S COSMETICS V.le dell’Industria, 43 - I-20037 Paderno Dugnano (MI) tel. +39/02-9106131 - fax +39/02-99041361 Contact: Mr. S. Inguaggiato GM KOSMETIK s.r.l. Sede Operativa: Via Romolo Gessi, 18 I-25135 Brescia tel. +39/030-3363011 - fax +39/030-3362602 www.gmkosmetik.com - info@gmkosmetik.com
INDUPLAST S.p.A. Via Europa, 34 - I-24060 Bolgare (BG) tel. +39/035-8354011 - fax +39/035-8354120 www.induplastgroup.com - info@induplast.it
PARLUX S.p.A. Via Goldoni, 12 - I-20090 Trezzano S/N (MI) tel. +39/02-48402600 - fax +39/02-48402606 Contact: Mr Parodi
Industrie Pagoda s.r.l. Via Spallanzani, 24/26 - I-24061 Albano Sant’Alessandro (Bg) tel. +39/035-501116 - fax +39/035-500894 www.industriepagoda.it - info@industriepagoda.it Contact: Vittoria Condemi
PDT Cosmetici s.r.l. V.le Cavalieri del Lavoro - I-70017 Putignano – BA tel. + 39/080-4931509 - fax + 39/080/4055581 export@pdtcosmetici.it - www.pdtcosmetici.it Contact: Dott. Paolo Contri
In Italy Haircolor s.r.l. Via Gianni Agnelli, 5 - I-25086 Rezzato Bs tel +39/030-2793574 - fax +39/030-2793442 info@initalyhaircolor.it - info@initalyhaircolor.com www.initalyhaircolor.com Contact: Mr. G. Mogni - Ms. S. Mogni
PEGASUS – PRESTO INDUSTRIES 17/218 Vasan Udyog Bhavan, 2nd Floor, Off S.B. Marg. Opp Phoenix Mills, Lower Parel, Mumbai – 40003 – India tel. +91/2243151400 tanvi.kulkarni@prestocombs.com – www.prestocombs.com
INTERNATIONAL HAIR KULTURE s.r.l. Sede Operativa: Via Romolo Gessi, 16 I-25135 Brescia tel. +39/030-2352011 - fax +39/030-3363959 info@internationalhairkulture.com www.internationalhairkulture.com
Pettenon Cosmetics S.p.A. – Agf88 Holding Via del Palù, 7/D I-35018 San Martino di Lupari (PD) tel. +39/049/9988800 www.pettenon.it
ITALCAPSULA G. Rotta s.r.l. Via Mestre, 9 - I-20063 Cernusco Sul Naviglio (MI) tel. +39/02-92101788 - fax +39/02-92102671 Contact: Mr. M. Ghiandoni
Pevonia International LLC 300 Fentress Boulevard, Daytona beach, Florida 32114 – USA tel. +001/386-239.8980 – fax +001/386-239.8250 rjean@pevonia.com – www.pevonia.com
ITALIAN GROUP s.r.l. Via Aldo Moro, 13 - I-25124 Brescia tel. +39/030-3762669 - fax +39/030-3361077 info@italiangroup.it - www.italiangroup.it JAGUAR Stahlwarenfabrik GmbH & Co. Kg Ketzberger Str. 22 - D-42653 Solingen tel. +49/212-25207/0 - fax +49/212-2520777 JAAS – Nuova Fapam S.p.A. Via Aterno, 42 - I-66020 San Giovanni Teatino (CH) tel. +39/085-4464776 www.jaas.it – info@jaas.it Kaaral s.r.l. Zona Industriale - C.da Piana Sant’Angelo I-66050 San Salvo (CH) tel. +39/0873-343127 - fax +39/0873-548151 www.kaaral.com - info@kaaral.com KEPRO S.p.A. Via Chiese, 13 - I-25015 Desenzano (BS) tel. + 39/030-9150555 www.kepro.it - e-mail: export@kepro.it LADY BURD Manhattan office - 130 West 42nd Street, Suite 801 New York, NY-10036, USA 1.212.679.4941 - 1.800.533.0749 (TOLL FREE) 1.212.679.6415 (FAX) L’AMANDE Via Milano, 18/B I-26016 Spino d’Adda (CR) tel. + 39/0194-89829 - fax +39/0194-8135 www.lamande.it – e-mail: lamande@lamande.it LANDOLL MILANO s.r.l. Via Soncino, 15 I-26010 Ricengo (CR) tel. +39/0373-267757 - fax +39/0373/267973 e-mail: info@landoll.it - www.landoll.it Contact: Mr. Fabrizio Luca Ascoli Lisap S.p.A. - Hq Holding I-20027 Rescaldina (MI) Via Monte Lungo, 59 www.lisapitalia.com MAESTRI ELVARES & FIGLI s.n.c. Via Terenzin, 13 - I-42100 Reggio Emilia tel. +39/0522-553482 - fax +39/0522 553474 www.3me.it - info@3me.it - Contac: Mr. Maestri MAXIMA COSMETICS s.r.l. Via Staffali, 7 - I-37062 Dossobuono (VR) tel. +39/045-8601074 - fax +39/045-986651 info@maximacosmetics.com - www.maximacosmetics.com
GREEN LIGHT GROUP Via Romolo Gessi, 14/16/18 I-25135 Brescia tel. +39/030-3363045 - fax +39/030-3363812 www.greenlight.it - info@greenlight.it
MAXXelle Via Emilio Betti, 2 - I-62020 Belforte del Chienti (MC) tel. +39/0733-904373 - fax. +39/0733-903464 info@maxxelle.com - www.maxxelle.com
G.V.F. s.p.a. IteLy Hair Fashion Via Falcone, 8 - I-20080 Vernate (MI) tel. +39/02-90093743 - fax +39/02-90093740 Contact: Mr. I. Fusaro
MEDITERRANEA – FRATELLI CARLI S.p.A. Via Paressi, 11 - I-18100 Imperia tel. +39/0183-7080 www.mediterranea.net - Contact: L. Carli
HACO GmbH & Co. KG Fasanerstr. 42 - D-10719 Berlin tel. +49/30-57700438 www.keen-hair.com – annegret.ewald@friseurhaus.berlin
MYOSOTIS s.r.l. Via XX Settembre, 9 - I-37129 Verona (VR) tel. +39/045-502798 - fax +39/045-8207770 Contact: Mr. M. Mattiello www.orising.com
HARBOR S.p.A. Via Marie Curie, 5 I-40064 Ozzano dell’Emilia tel. +39/051-795100 - fax +39/051-796479 www.harboritalia.it - export@harboritalia.it
NAK 14 Smallwood Place, Murrarie 4172 Australia tel. + 617/38999133 info@nakkair.com.au
HBS s.r.l. Via Padre Antonio Casamassa, 87 - I-00119 Roma tel. +39/06-5652045/6 - fax +39/06-5652150 www.jalyd.com - pzarrella@hbssrl.com
NIKA - IBECOSMETICA s.r.l. Via Ponte a Piglieri, 8 Int 11 - I-56122 Pisa tel. +39/050-24461 - fax +39/050-24461 info@ibecosmetica.com - info@nika.it www.ibecosmetica.com - www.nika.it
HELEN SEWARD HAIR PRODUCTS Via De Gasperi, 8/A - I-20020 Lainate (MI) tel. +39-02-93570057 - fax +39-02-93571418 www.helenseward.it - helen.seward@helenseward.it Contact: G. Arteritano HSA Group S.p.A. – Eslablondexx Via Ugo Foscolo, 27 - I-21050 Bisuschio (VA) tel. +39/0332-474654 - fax +39/0332-850307 hsa@hsacosmetics.com - www.hsacosmetics.com Contact: Mr. Stefano Zanzi
OYSTER COSMETICS S.p.A. Via Barzizza, 37/A - I-46043 Castiglione delle Stiviere (MN) tel. +39/0376 636290 - fax +39/0376 631911 www.oystercosmetics.it alessandro.gnaccarini@oystercosmetics.it Panzeri Diffusion s.r.l. Via Brodolini, 30 - I-21046 Malnate tel. +39/0332-426312 www.z-oneconcept.com - info@z-oneconcept.com
53 www.exportmagazine.net
polydros, S.A. C/ La Granja 23. P.I. Alcobendas E-28108 – Madrid tel. +34/916610042 info@polydros.es - www.polydros.es PREVIA S.p.A. Via Massimo D’Antona, 9/bis - I-10028 Trofarello (TO) tel. +39/011-9624787 – fax +39/011-9624794 info@previa.it - www.previa.it Private Cosméticos Rua Natale Capelatto, 130 - Vila Pagano Valinhos - SP - Brazil 13277230 te. +55 19 99678-8518 contact@privatecosmeticos.com.br www. privatecosmeticos.com.br PUNTI DI VISTA s.r.l. Via Spagnuolo, (Prov. Caivano - Aversa) s.n.c. I-80020 Frattaminore (NA) tel. +39/081-8362039 - 081-8354556 fax +39/081-8352800 www.puntidivista.it - puntidivista@puntidivista.it Rebis Via Repubblica, 36/B - I-26043 Persico Dosimo (CR) tel. +39/0372-54396 - fax +39/0372-493181 info@rebisnatural.com - www.rebisnatural.com RENÉE BLANCHE I-84050 Lustra (SA) - C/da Corticelle tel. +39/0974-839286 www.reneeblanche.it REVI PHARMA s.r.l. Via G.Falcone, 35 – I-20080 Vernate tel. +39/025062730 – fax + 39/02-5062802 www.revipharma.it – info@revipharma.it REVIVRE ITALIA S.p.A. Via Vallina Orticella, 34 I-31030 Borso del Grappa (TV) www.revivre.com RUDY PROFUMI s.r.l. I-20090 Assago (MI) - Via Einstein, 2/4 tel. +39/02-48844436 www.rudyprofumi.com – info@rudyprofumi.com SANI-FIX P.zza Ferrari, 22/B – I-47921 Rimini tel. +378/0549-901167 www.sani-fix.com – viliyan@sani-fix.com Sarantis Group S.A. 26 Amaroussiou-Halandriou Str. - GR-151 25 Athens-Greece tel. +30/210 6173635 - fax +30/210 6197081 www.sarantisgroup.com - info@sarantisgroup.com Contact: Mr. Takis Petrou SENSUS – G & P Cosmetics s.r.l. Via A. De Gasperi, 8 - I-52037 Sansepolcro (AR) tel. +39/0575-720682 - Fax +39/0575-749 923 info@gpcosmetics.it - www.gpcosmetics.it SPAZZOLIFICIO PIAVE S.p.A. Via Palladio, 5 - I-35019 Onara di Tombolo (PD) tel. +39/049-5993122 - fax +39/049-5993528 info@piave.com - www.piave.com Contact: F. Gobbo TECNO ELETTRA s.r.l. Via Puglie, 10/12 - I-60030 Monsano (AN) tel. +39/0731-60 54 35 - fax +39/0731-60 54 36 TROIAREUKE #401, 4F, 8, Gukhoe-daero, 38-gil, Yeongdeungpo-gu, Seoul, Republic of Korea tel. +82 2. 2679. 8857 - fax +82. 2. 2679. 8859 www.mk-corp.co.kr/en - export@mk-corp.co.kr TURATI Idrofilo S.p.A. Via I maggio, 242 - I-10062 Luserna San Giovanni (TO) tel. + 39/0121-955501 - fax + 39/0121-955519 www.turati-idrofilo.com - www.cottonplus.it info@cottonplus.it Vagheggi S.p.A. Via F. Pigafetta, 6 - I-36024 Nanto (VI) tel. +39/0444-639600 – fax +39/0444-639656 export@vagheggi.com – www-vagheggi.com WALAND s.r.l. Via S. Rita da Cascia, 65/67 - I-20143 Milano tel. +39/02 36512179 - Fax +39/02 36512180 www.waland.org - export@waland.org
CTL is a fully independent italian operation, specializing in the manufacturing of professional haircare products since over forty years. CTL, the color factory, aims to be the ideal partner for the study, development and production of hair coloring solutions for private label. The laboratory is the beating heart of the company. CTL is able to control all phases in the production cycle, from formulation to choice of materials, from graphics to packaging, from manufacturing to delivery of the finished product, guaranteeing maximum safety, as well as extremely high quality standards in all stages of production.
PROFESSIONAL HAIRCARE PRODUCTS MANUFACTURING
IDEA
RAW MATERIALS RESEARCH AND DEVELOPMENT
TECHNICAL & REGULATION REQUIREMENTS
QUALITY CONTROL
PACK SELECTION
MARKETING ASSISTANCE BRAND, STYLE & DESIGN
PRODUCTION & DELIVERY
HAIR COLOR CREAM
CTL SpA Via Trento, 59 - 20021 Ospiate di Bollate (MI) - Italy Tel. +39.02.3834321 - Fax +39.02.38343231 info@ctlspa.it - www.ctlspa.it MEET US AT COSMOPROF WORLDWIDE BOLOGNA / APRIL 29 - MAY 2, 2022 PAD./PAV. 32 - STAND B3