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export.magazine@mteedizioni.it
THE INTERNET GUIDE TO THE BEAUTY INDUSTRY WORLDWIDE
exportmagazine.net
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N. 6/2020 - bimestrale - mte Edizioni s.r.l. - Via R. Gessi 28 - 20146 Milano - Tariffa R.O.C.: Poste Italiane s.p.a. Spedizione in abbonamento Postale - D.L. 353/2003 (conv. in L. 27/02/2004 n. 46) art. 1, comma 1, DCB - Modena - € 7 In caso di mancato recapito inviare al CPO MODENA per la restituzione previo pagamento resi.
YOUR BUSINESS PARTNER FOR DOMESTIC & DUTY FREE MARKETS WORLDWIDE
www.felceazzurra.com
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YOUR NATURAL WAY TO HAIR BEAUTY & HEALTH Clean Care means beautiful and healthy hair, but also looks out to the world that surrounds us. The vigour of nature is enclosed in the heart of the cosmetic formulae whose guiding light is simplicity, safety, functionality and the sustainable use of raw materials and packaging. More than 90% of the ingredients are natural or organic + ECO-PROTECT TECHNOLOGY which is a powerful blend of protective natural active ingredients for the hair, including sugar cane extract, monoi oil, argan oil and vitamin E.
• THE PRODUCTS ARE SLS AND SLES FREE. • USING DELICATE SURFACTANTS OF NATURAL ORIGIN THAT ARE HIGHLY COMPATIBLE WITH HAIR AND SKIN. • THE PACKAGING IS IN PE GREEN PLASTIC WHILE THE BOXES ARE MADE WITH RECYCLED PAPER.
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Astra Alysonoldoini Acca Kappa
EVENTS
On the cover: FELCE AZZURRA Bodywash Original reaches 50
N. 6 ANNO 40 SEPTEMBER-OCTOBER 2020 BIMONTHLY settembre-ottobre 2020 DIRETTORE RESPONSABILE GIUSEPPE TIRABASSO Autorizzazione del Tribunale di Milano n. 85 del 16/02/1991 Spedizione in abbonamento postale 45% art. 2 comma 20/B Legge 662/96 Poste Italiane Filiale di Modena - Italy - Tassa riscossa Taxe Perçue - aut. fil. E.P.I. Modena Printing: Formagrafica s.r.l. - Carpi (MO) Art Director Teresa Tibaldi Published by M.T.E. EDIZIONI srl Via Romolo Gessi, 28 20146 MILANO Italy Tel. 02/48.95.23.05 Telefax 02/41.23.405 E-mail: mteedizi@mteedizioni.it Managing Editor Giuseppe Tirabasso Editor-in-chief Claudia Stagno E-mail: export.magazine@mteedizioni.it Correspondent for France: Catherine du Villard Consultants Annalisa Aita - Judy Bloom - Francesca Bonelli Roberto Cimarosa - Valerie Kaminov Rebecca Lazzari - Joan Rundo Simona Verga - Catherine Wrenn P.R. Promotion Italy: M.T.E. Edizioni
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Beautyworld Middle East 2021 Beauty Match Beauty Eurasia CBE SCBE
FLASH/NEWS
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INTERVIEW
10-11 Paglieri: P. Balletta – M. Milazzo 12 Lumson: R. Priore
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The changing face of beauty retail – by V. Kaminov
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WITH THE PATRONAGE OF
IN PARTNERSHIP WITH
BEAUTY EXPERIENCE THE NEW “ASTRA MAKE-UP - BEAUTY EXPERIENCE” APP HAS BEEN CREATED IN ORDER TO SUPPORT THE STORES AND CONSUMERS IN THE PURCHASING OF PRODUCTS WITHOUT USING TESTERS. THE AUGMENTED REALITY SYSTEM ALLOWS AN IMMERSIVE EXPERIENCE THAT CAN SHOW THE EFFECT OF EACH PRODUCT ON THE FACE.
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Astra Make-Up akes m d n a s e t a v o inn ible beauty access and inclusive The story of Astra Make-Up begins in the heart of Umbria and for over 30 years has embodied a philosophy vowed to Italianness, to the constant quest for the cosmetic product that can combine high quality with affordability for everyone. It is precisely the attention to safety, to the performance of the products and to market trends that has driven Astra to set out on an increasingly green path, integrating the sustainability of its company strategy, continuing to put people at the centre of its mission. The Covid-19 pandemic has changed the way of approaching make-up, forcing storekeepers to review the process of sale and completely turning the customer experience upside-down. In the store, there was the habit of using samples and testers that today can be a vehicle for new infections by Coronavirus and this is why Astra, once again very much on trend, has embraces the new opportunities offered by technology, through augmented reality and virtual try-on.
The Astra Make-Up Beauty Experience app and the #astradigitalsquad community see the light of day The future is getting ready to be full of innovations for the world of beauty and Astra Make-Up intends to be part of it with an aware and renewed vision of social and environmental issues, with all the strength of those values represented by Italian quality production.
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The brand has launched a social initiative to create a community – the Astra Digital Squad – with over 2,000 applications received from girls and boys. Only 16 profiles were chosen to contribute to the launch of the exclusive “Astra Make-Up Beauty Experience” App.
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With the Astra Make-Up Beauty Experience app, Astra offers a virtual tester to try out the cosmetics in complete safety and launches an important message of inclusivity, letting everyone play with make-up without fear and without prejudice, interpreting beauty according to their personality. Each youngster in the community with their own social content will share and promote a way of understanding beauty and personal care which puts the person as unique and irreplaceable at the centre. This is an approach which abandons conventional standards and pre-established rules to embrace every aesthetic, cultural and social difference, because the new beauty lies in diversity. How does it work? Astra Make-Up Beauty Experience is available on App Store and Google Play. With the Astra Make-up app, all the Astra products can be comfortably tried out from a smartphone and in total safety with a few and simple steps: you only have to frame the face using the frontal camera (or upload a selfie), browse the catalogue of the Astra Make-Up products and try out your favourite cosmetics directly on your face, creating the ideal make-up! While trying out the different make-up products, you can also save them all in the telephone’s gallery, save your favourite products,
consult the characteristics of the various references and share the contents on the main Social Networks or send them to your contact on WhatsApp. Astra’s 2020 does not stop here: the importance of asserting values such as sustainability, inclusivity, genuine beauty and diversity is translated into a new range of products.
“After more than 2 years of research, we have created a product range that can combine high performance with textures formulated with more than 90% of ingredients of natural origin, conceived to create genuine and vibrant make-up without being a burden on the environment,” says Simone Settimi, General Manager of Astra Make-Up – This is how our ne3w make-up collection, Pure Beauty, came into being.”
“Pure Beauty” is synonymous with “Pure by choice” and has been created to exalt an aware beauty, clear and clean beauty in its most uncontaminated essence. It is a range of eco-friendly products, which are the concrete example of how Astra Make-Up interprets sustainability through innovative and green references, designed to bring out the best of beauty. The Pure Beauty collection is made up of an eye palette, a universal powder for the face, two eye pencils, a lip oil, a face primer and a mascara.
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INTERVIEW
An important anniversary
FELCE AZZURRA
BODYWASH ORIGINAL turns 50! Interview with Paolo Balletta, Global Marketing Director, Paglieri group EXPORT MAGAZINE: FELCE AZZURRA Bodywash Original is 50 years old, this is an important anniversary. What have you planned to celebrate this important milestone? PAOLO BALLETTA: You are only 50 once and this is exactly the reason why we wanted to celebrate the 50th anniversary of Bodywash Original Felce Azzurra, a timeless icon, with an exclusive limited edition. EM: Two elements in particular distinguish this iconic product, the fragrance and the packaging. Both are unique and highly recognizable. What is the feedback from today’s consumer? PB: The number of Felce Azzurra consumers is continuously increasing and they are more and more enthusiastic. To the very loyal consumers, for whom the Bodywash Original is the fragrance of happy memories, new consumers are also approaching the brand, impressed by its capacity to amaze through its products. EM: In recent years, the range of Felce Azzurra bodywashes has been enriched with new fragrances, many innovations and a total restyling of the packaging Have you met particular requirements of the consumer? Which ones? PB: n 2017 the whole line of Bodywash products was relaunched, a general reworking after thirty years in which the identity of Felce Azzurra had remained unchanged. We worked on the formula, on the fragrance and on the packaging, making it more modern and up to date without losing its identity, in order to satisfy the requirements of the new generations of consumers.
All of this thanks to the finer and more elegant grooves, the flip-top cap that, with the double colour, helps the consumer to distinguish between the different variants, and an eyecatching graphic design speaking of fragrance and quality. For the first time in the history of the brand, the olfactory pyramid was printed directly on the label, like a real perfume. We add to the line up new unique olfactory creations, such as Narcissus, Black Orchid, Sakura Blossom, Sea Salts, 12 variants, in order to give to the consumers the possibility to changing fragrance whenever they desire. EM: In which direction is the Paglieri Group going, to always be to the fore and to be able to keep a position of leadership? PB: We are investing in order to remain competitive on a very tough market as the fast moving consumer goods: the challenge is to be able to offer products of quality with excellent fragrances, at an affordable price for the consumer, because the past, the present and the future of Paglieri definitely speaks about perfumes. C.S.
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INTERVIEW
Interview with Marco Milazzo, Export Director, Paglieri group EXPORT MAGAZINE: The 50 th anniversary of the FELCE AZZURRA Bodywash Original is a special occasion to celebrate all over the world the success which this product has always had on very many markets. At territorial level, are you promoting specific activities with your local partners? MARCO MILAZZO: Our partners have been very enthusiastic about this initiative, as Felce Azzurra also has a special value for them. Together, we have developed several initiatives, which range from dedicated displays to an intense activity on the social media. All the material will be collected, and we will reward the best online and offline activities.
EM: What are your expectations following this joint operation on the various markets? MM: The work done by our marketing department in creating this limited edition has been exceptional, and we are looking forward to a considerable increase in sales in the “Bodywash� category, as well as a driving effect on the whole of the Felce Azzurra brand. EM: Do you think that having put the accent on Felce Azzurra can be a driving element for the new products currently being launched? MM: Absolutely. We have several launches coinciding with the anniversary: I think that it is in the DNA of the Felce Azzurra brand to combine the great tradition of our best loved fragrance with the ability to constantly innovate, to meet the needs of the various generations and the different sensibilities of the countries we export to. EM: 2020 is a problematic year for the reasons everyone knows. What does the barometer of your sales at international level show? MM: Despite a scenario that is anything but simple, we are continuing along our path of double-digit growth. Our long-established partners and the new ones we have acquired, recognizing our value and quality, know that they can rely on our products even at such a critical and unstable time as the present.
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INTERVIEW
LIPSTICK A product that has not
lost its charm
Despite the fact that the mandatory use of masks has put a damper on lipstick, it’s a product that has not lost its charm and there’s one thing that we’re sure about: it is and will always be – a product loved the world over by women. Many marketers are already talking about revenge shopping for the world of lipcare. Once masks are no longer required to be out and about, it’s likely that this will contribute to a spike in lipstick sales. There will be many changes with regards to both formulations and packaging and the way that products can be “tested” in stores will also change.
An interview with Romualdo Priore, Marketing Director at Lumson Will there be “revenge shopping” for lip products? Many people have hypothesized a collapse in the “Lipstick Index” theory, but I don’t think it’ll happen. I’m completely convinced that the opposite will occur. Not only will there not be any decrease in its popularity but once again, lipstick will come out of this a winner and might even become the symbol of “rebirth” after these difficult months. After all, the link between the female world and lipstick is very strong and the history of female empowerment runs parallel to the creation and success of lipstick. In 1912, Elizabeth Arden joined 15, 000 women in a march for their rights, inviting them to wear bright red lipstick. Coco Chanel said that you can’t start revolutions with lipstick…however, you can claim your identity and show off your determination with the right lip color. Whoever ventured to say the Lipstick Index would suffer didn’t consider that the use of masks is only temporary and the theory’s resilience continues to be an indicator of economic health. I continue to believe that it’s both a “must have” product and that, differently from other makeup products, lipstick or lip colors have an intrinsic kind of magical power.
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How do you see the future of lip products in terms of formulations and packaging? There will be a return to sparkly and long-lasting formulations. Gloss and lipcare products will be a category in overwhelmingly high demand, especially from the newer generations. Of course, traditional lipsticks won’t be left out, including those in miniature formats that are easy for women to bring with them throughout their day, as well as lip glosses with different types of applicators according to the formulation type. Besides safety, there will be a lot of attention given to sustainability and Lumson has always been aware of this and conscientious of its use of plastic. In fact, the company has an important innovation in the pipeline in this regard: Lipstick PLA 2.0. Lipstick PLA 2.0 is a bio-based material that is extremely high-performing and innovative, developed specifically for Lumson. With respect to the PLA that is already present on the market (a renewable and compostable material obtained from the polymerization of dextrose derived from cane sugar), the version PLA 2.0 developed for Lumson offers more advantages such as: resistance to high temperatures without deforming, better resistance to scratches and wear and tear, and its mechanism doesn’t require any lubrification. We’re talking about elements that are of particular importance for the cosmetic sector that make this lipstick a product with great potential. It’s enough to think that today, the attention that the consumer world is giving to eco-friendly beauty products is growing and a good 60% of young people prefer brands and products that are sustainable. How will brands guarantee greater safety to the consumer at the point of sale? Companies will have to keep in mind that consumers are going to be paying more attention to safety both during the choosing phase and the purchasing phase of a product. With regards to counters, the most serious brands are already in the habit of cutting a part of the lipstick bullet after a customer has tested it.
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Alysonoldoini
XLINICAL B ROYALE IS BORN
ALYSONOLDOINI, which produces and distributes artistic fragrances, perfumes the homes of Italians with the Bucato Royale fragrance. The crystalline notes contribute to evoking freshness. Lemon, Pear, Orange Blossom, Chamomile, Jasmine, Lavender, Aloe, Tea Tree Oil.
In the time of Covid-19, the emotional fragrance Bucato Royale has changed its identity Take a deep breath of the scent of cleanliness. Your mind will open up to the most beautiful sensations. Psychoaromatherapy makes use of the benefits of essential oils. The emotional fragrance Bucato Royale will feature in an initiative for the small patients of Centro Maria Letizia Verga in Monza. Alyson Oldoini will personally follow the project that comprises the installation of a diffusion system in the recreational areas in the hospital in order to test the effects on the psychophysical well-being of the children in care.
The recent pandemic of Covid-19 has highlighted the need for everyone to pay more attention to discipline. A change of lifestyle post-Covid-19 will also be fundamental. This entails a search for certified products that contribute to personal hygiene and well-being, while respecting the environment. Hygiene is synonymous with health. The important role of the sanitizer is particularly efficient in the post-emergency. The long-term program with a daily ritual of individual hygiene keeps us constantly in a good condition of health, both physical and psychical. Cosmetica Italia, which represents brands belonging to the industry of cosmetics and perfumery, like ALYSONOLDOINI, has always played a fundamental role in personal care and hygiene. The advanced cosmetic formula begins here. XLINICAL B Royale comes into being. XLINICAL B Royale represents the innovation in hand sanitizer gels, benefiting from an advanced cosmetic formula. XLINICAL B Royale is made in Italy, with a 70% vol, alcoholic base according to the directives of the Italian Ministry of Health. It is dermatologically tested, guarantees 100% hygiene, can be used without water, acts in few seconds, respects the natural defences of the skin and preserves the hydrolipid barrier, leaving the skin perfumed and cleansed with the essence of Bucato Royale. Claudia Stagno
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The Changing Face of Beauty Retail by Valérie Kaminov
VALÉRIE KAMINOV – BIOGRAPHY
Valérie Kaminov is Founder and Managing Director of the highly successful International Luxury Brand Consultancy based in London. For over 20 years Valérie has been at the forefront of the global cosmetics industry and has worked with a vast array of luxury, premium and niche beauty brands and fragrances. Her extensive expertise, commercial acumen and practical experience are much sought after by both iconic global brands and newly emerging talents. Valérie’s wealth of knowledge in international growth strategies and business development is combined with an inspirational and forward-thinking approach. Through her exceptional insight and understanding of the industry Valérie has helped brands amplify their market reach on an international scale, elevate their brand presence and improve their performance. To her clients, she is more than a consultant, she is a trusted asset, advisor, partner and brand guardian. Valérie ’s expertise in brand evaluation, acquisition due diligence, risk assessment and commercial growth is particularly highly valued by Private Equity Funds, multi-national organizations and financial investors. Her advanced qualifications and her proficiency in corporate governance have made her a much-desired Board Advisor and Non-Executive Director to well-established companies and pioneering Indie brands. Valérie is also dedicated to passing her knowledge along through a range of conferences and events. She has been a guest speaker at the non-profit organization CEW’ Mentoring Services where leading executives offer guidance and professional development support. As the International Manufacturers & Distributors Forum (IMF) Master of Ceremony, Valérie organizes this influential conference in Europe; it has become a key global gathering for manufacturers, brand owners and distributors to come together to discuss the opportunities and challenges facing the industry and their businesses.
The beauty industry has seen enormous innovation and entrepreneurship in the last decade with retail undergoing a dynamic transformation, shaped by social media, technology, e-commerce and most importantly a changing consumer mindset. A major catalyst of this has been the rising influence of the newer indie brands who challenged the traditional channels and altered customer expectations. Their impact led established brands to think differently about products, packaging and routes to market. Retail brands must and are doing more to survive and grow in this altered landscape where it is less about the beauty counter and more about the community. From pop-ups and experiential stores, to try-before-you buy apps and advanced technology; the retail space has evolved at an unprecedented pace. This momentum has undergone a shift with Covid-19 and we are only just beginning to see what the longer-term affect will be across the industry but there is one thing that the beauty business has proven time and time again, and that is, it knows how to adapt.
The Re-Imagined Buying Journey As consumers are revising their expectations of the buying journey we are seeing more and more brands using online and direct-to-consumer routes to market.
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Smart beauty brands are making good use of social media to reach a wider audience and gain more insight. Over the past decade blogs and digital platforms like Instagram, YouTube, Facebook and TikTok have radically changed the way people can shop for their beauty products. These online communities are now a major stimulus to the retail journey. Pre-the era of online advice and articles, we used to look to the expertise of an in-store beauty consultant to find the perfect shade of lipstick or that ideal moisturiser. Now we have a more open and accessible marketplace, consumers can learn tricks and techniques from experts or get personal recommendations from their peers. Brands that prepare themselves by establishing strong digital relationships will be the ones best-equipped to attract this digitally engaged customer. People also crave personalisation and a smarter use of data translates into an improved customer journey.
Retailers such as Sephora have been committed to creating a seamless experience with its shoppers, from in-store to at-home they deliver a high-level of integration merging digital and beauty for the benefit of their customer. They use events to add value and to drive footfall whilst offering innovative technology to improve how we can shop. They understand the importance of building the relationship with their customer, they excel at tapping into the consumer mindset and maintain a high-level interaction rather than just a sales transaction. It is vital to recognise that today’s consumer is interested in more than the superficial elements; they want to know about ingredients, ethics and the brand itself. The role of the retailer has grown into a storyteller, educator and so much more.
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Creating a more holistic beauty experience is becoming increasingly popular leading to the rise of two-inone concepts such as the MAC & Bumble & Bumble collaboration in
Dallas. By becoming a fully integrated beauty retail and hair studio they have found a point of differentiation from the norm. Today’s consumer wants an even greater diversity with their product selection, something that leading European retailer Douglas recognised. Last year they launched an exclusive partner programme to become the number one marketplace for beauty products in Europe. Through a platform economy model Douglas have been able to expand their assortment of premium quality products and provide their customers with a unique one stop shopping experience that will continually evolve. This approach is reflective of how important e-commerce has become as a sales platform for beauty. The industry was already driving up its digital presence but the recent lockdowns the world has undergone has forced a change in how we shop. It has accelerated a move towards digital platforms and brought new audiences to e-commerce channels. The online winners have been those that found ways to replicate the emotional and discovery elements of the in-store experience. Several brands experimented with new ways to engage remotely by bringing their bricks and mortar expertise into the homes of their consumers. Deciem introduced the virtual consultation service Deciem At Home offering consumers the opportunity to video chat or instant message with their local Deciem sales assistants. They could also send images of their skincare concerns for personalised recommendations. Glossier trialled their Live Edit video chat function where consumers can book appointments with the brands team. While virtual consultation plans may have been pushed forward out of necessity the innovation highlights the long-established idea that to survive in retail the combination of people and technology are key.
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From Smart Mirrors to Virtual Try-Ons Technology is fundamentally changing the retail landscape. Although still in its infancy, expect to see a speeded-up implementation of Augmented Reality (AR) and Artificial Intelligence (AI) by both brands and retailers in-store and via online channels. Add in facial recognition, DNA analysis and new interaction technologies; consumers
are loving this increased personalisation plus the ever more sophisticated ways to ‘try before you buy’ which often comes with the added benefit of being able to experiment with different looks for a fraction of the time of a real-life makeover. A very significant indicator of the importance of this fast shifting technological environment was the acquisition of beauty tech specialist ModiFace, a leading provider of AI and AR, by Estée Lauder. Stores like Harrods have incorporated AR smart mirrors which personalise and visualise beauty recommendations in a simple, fast and convenient manner. LVMH owned retailer Sephora and Pantone Color IQ use photography to appraise skin tone and recommend foundations and concealers based on personalised data. Some companies are using DNA to make beauty recommendations. Smart beauty devices are getting smarter.
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Changes powered by artificial intelligence are driving personalisation which allows for a more effective implementation of sampling, loyalty rewards, cross and upselling as well as promotions which are all key to successful direct-to-consumer sales. However, beauty is such a sensorial thing, and the need to test, feel and try the product means that many digital native brands still look for ways to create a direct experience.
The Art of a Pop-Up As the pop-up strategy continues to revolutionise beauty retail, we are seeing it becoming increasingly used by brands looking to create that real-life connection with their customer. Glossier, the cult beauty brand, has been transforming the industry since it launched and created a new blueprint for success. Its pop-ups are pure retail theatre and wherever they appear the Glossier beauty playground is the hot ticket. As a brand, it has become culturally pertinent, most of its sales are digital as the business thrives on its passionate online community but it has two permanent stores in LA and NY and occasionally hype-inducing temporary pop-ups. The recent one in London’s Covent Garden was the perfect example of its trademark focus on experiential rather than transactional.
This more meaningful brand engagement is at the centre of the brand’s purpose. People are key to the Glossier vision, they are at the centre of the brand and have driven its development directly so for Glossier it is important to understand and inspire their consumer at a rarely found level. Big brands also leverage pop-ups for specific purposes, such as Shiseido with its multi-sensory pop-up in collaboration with the retailer Watsons in Singapore. Advances in technology are also leading to more digital pop-ups with touchless tech and motion activated touchpoints.
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Enter a World of Experience The retail space has been undergoing its own exciting evolution through the inclusion of interactive, immersive and sensory experiences. Brands such as Lush are centred on turning the everyday into a fun shopping experience; L’Occitane demonstrate their stance on natural ingredients with their décor elements – take their Toronto store where the roof has been designed as a flower field which contributes to the sense of wellbeing. Shiseido’s Ginza store has been reinvented into a stunning space to explore health and beauty. Tom Ford’s first stand-alone store in London brilliantly showcases beauty expertise with digital content. Customers can test different lipstick shades via AR, experiment in the ‘personal scent laboratory’ and book in for a tailored make-up consultation where their customised ‘how-to’ tutorial will be recorded to take home. Lancôme’s ‘House of Happiness’ new flagship on the prestigious Champs-Elysées in the heart of Paris is much more than a retail store. 52 Avenue des ChampsElysées is a celebration of modern beauty, a place of Parisian style and a place where every woman can embrace their own beauty and share their style through discovery and experimentation. Different zones create experiences linked to Lancôme’s brand values and triggers to happiness. The ‘Joy of Now’, ‘Generosity’, ‘Empowerment’, ‘Togetherness’ and ‘Trust’ are designed around connectivity, engagement and self-expression. Other features include ‘Spread Happiness’ postcards, ‘Capture the Moment’ interactive photo wall and ‘Samples of Happiness’ goodies. This stunning new beauty address breaks with the traditions of the past to create an inspiring environment for Lancôme’s happiness activists. Retail innovation is re-imagining what a shop can be, it is rewriting the rule books and delivering something completely unique. It has also created new ways to be introduced to beauty and fragrances.
Beauty on Subscription The popularity of the beauty box has turned this originally niche concept into an influential retail offering with brands such as Birchbox, Latest in Beauty, Ipsy, Glossybox, Scentbird and FabFitFun having a significant impact on how the consumer is introduced to products. The success of the subscription box concept speaks to the profound effect the direct-to-consumer model is having on the retail industry which is now encouraging
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mainstream retail chains such as Dermstore, Target and Sephora to get in on the act. Brands are seeing the power of partnering with beauty boxes and the ability this creates to reach new customers. Not only does this give them an opportunity to get their products in the hands of a highly engaged and loyal audience but beauty box businesses offer more insight into their customers which allows for a more targeted approach. The original powerhouse Birchbox took this further with its London pop-up and more recently with its partnership with Walgreens in the US. The in-store partnership concept has been picked up by Marcia Gilgore’s Beauty Pie with its debut pop-up at Harvey Nichols in London. The beauty box trend caters to all kinds of niche markets as well with specialists in organic, clean beauty and wellbeing emerging. Ones that offer an inclusive approach such as Latest in Beauty’s fully personalised build-your-own boxes have a competitive advantage as they empower the consumer to select according to their needs. For brands to be successful it is important that they align their goals with which beauty box suits their strategy and their values.
We have also seen a rise in the more functional subscription model with examples such as the highly successful Dollar Shave Club and L’Oréal’s new Color&Co which offers shoppers a personalised hair treatment formula specifically created for them after a live video consultation with a hair colourist. This combination of ease of access and personalisation is very appealing to a time-poor consumer. It is easy to see why the subscription e-commerce market has grown by more than 100% a year over the past 5 years, beauty by subscription is here to stay.
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The Importance of Omnichannel In a world of rapidly developing distribution models it is essential to look at all the different channels available as where and how we shop for beauty has expanded. For example, in Continental Europe, the most dynamic retail network for skincare is not the big brand stores and beauty retailers but the pharmacies. Well-known as sources of beauty inspiration pharmacies have been luring the consumer away from specialist retailers and chains like Sephora and Douglas. They were early adopters of the natural and organic trend; this success has led to an increase in space being given over to beauty. Italy has one of the most powerful pharmacy distribution channels with more than 70% of personal and cosmetic products being sold through them. Italian pharmacies have become world-renowned as the place to go to discover new home-grown cosmetic treasures like Seed to Skin and Irene Forte as well as from their European neighbours. There is a wealth of channels to choose from and as the beauty retail landscape continues to re-define itself it will evolve even further.
The Evolving World of Fragrance Retail with Nathalie Pichard, toPNotes
Nathalie Pichard’s passion and expertise in fragrance began 30 years ago, she has developed her exceptional knowledge, market intelligence and retail skills through working in sales and animation for prestigious brands such as Chanel, Hermès, Patou and Guerlain as well as the training for Serge Lutens, Paco Rabanne and Carolina Herrera. In 2009, she founded her much-sought after agency toPNotes that helps established and niche brands all around the world with their CRM, marketing, education strategy and business development. Her insights into the world of fragrance offer an in-depth and expert understanding of its ongoing evolution.
“Since I began working in the fragrance industry I have witnessed a lot of important changes that have influenced the way we sell perfumes to consumers, the way we treat them and how we create the customer experience.
The fragrance market has exploded with huge launches each year and the introduction of new types of brands, these niche players seemed to come out of nowhere and their market entry was facilitated by the success of the internet, e-commerce and social media. This created a business competition with the established groups having to contend with young fragrance start-ups with big ambitions, who were targeting those all-important Millennials and Asian consumers. A natural result of this competition has been big players buying potential ‘golden stones’. Another key factor is how the channels of distribution have been extended to become much more global, hybrid, combining traditional physical retail with digital, multiplying all points of contacts. This has led to the emergence of new consumers, new e-influencers from the Middle East, Africa and especially Asia; with the increasing and must have Chinese market much more open to fragrances than before. The travel retail sector also exploded to become one of the most important retail channels for perfumes. Recently, we have seen new expectations and demands in terms of naturality, transparency, inclusivity and eco-responsibility. In this current context, retailers must be much more customer and experience centric than simply being a transactional vendor. Previous sales and training strategies are obsolete, it is now a much more multifaceted and customer oriented focus (often built on data insight). We want our sales people to be actors, community managers, storytellers, super vendors and super agile! It is a tough challenge and it is why the training tools continue to evolve to help these front-line sales teams adapt their speech, their mindset and their learning methods.
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In the next decade, this trend is set to increase, emotional IQ, soft skills combined with artificial intelligence and digital tools will be key. This recent lockdown period has proved how invaluable interaction is to humans. Retail will only survive if it emphasises a new personal approach to its consumer strategy, this focus is even more important to build into a business as the industry recovers from the recent pandemic. Physical retail will have to pivot, to adapt to this new context (less tourists, less travels, less physical contacts and less people) and to embrace the opportunity to awaken a new way of selling. One that is centred on the emotive element of the discovery and purchase experience, caring small details can make a meaningful difference. Retailers will have to become creators of unexpected experiences (workshops, encounters, private moments) that online cannot give. It is about giving the consumer reassurance by expertise and pleasure. They will have to be more empathetic and invest in their staff with effective training in emotional intelligence rather than just sales and marketing. Emotional Intelligence (EI) is an area that I believe adds value to retail as a sale is often much more than a commercial transaction particularly with perfumes. Emotional Intelligence training provides the soft skills which help the beauty ambassadors anticipate situations, understand clients’ behaviours or desires and build up a relationship that offers long term loyalty. An empowered vendor creates a good client! This innate and confident service approach combines well with the new codes of discovery many fragrance brands and retailers are incorporating.
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Scented ceramics, ribbons, cabins, diffusers, automats are all ways to provide different olfactory experiences that enhance the senses. Initiatives with VIP salons or special appointments are an interesting way to bringing the personal into a fragrance consultation. Smelling is such an amazing and unique sensory ritual that brands and retailers should highlight it more. Sephora ChampsElysées in Paris had a perfume organ in the middle of the store with raw materials to smell and a library dedicated to perfumes. It was a fantastic way to demonstrate how perfumers were not just ‘finished products’ but patrimony, heritage, know how, creativity and precious art. Another defining example was the Cartier Nuage also in Paris, which was the vision of in-house fragrance nose Mathilde Laurent who wanted to elevate how to experience scent and to show perfume is more than just a product but something that truly touches your senses. Every retailer can adapt and bring out the delight in discovering a fragrance. Storytelling is a fantastic weapon when it comes to selling perfumes and it is a great way to build connectivity with the consumer even if the initial introduction is online. Digital platforms are a powerful method to create desire whether through interviews with perfumers, movies, chats or educational workshops they bring the fragrance to life and immerse the reader in this sensory universe…. without smelling anything! When you combine emotions and desire, you will gain a happy customer. To quote Patrick Suskind “Odors have a power of persuasion stronger than that of words, appearances, emotions, or will.”
Cartier Nuage Ambience Option
For more information on how IL Brand Consultancy can help you expand your brand, please contact us on info@ilbc.co.uk or visit our website at www.ilbc.co.uk
EVENTS
Beautyworld Middle East 2021 rescheduled to 2021 Beautyworld Middle East, the region’s largest international exhibition for beauty products, hair care, fragrances, and wellbeing, has been rescheduled to take place in 2021, organiser Messe Frankfurt Middle East confirmed today (10 September 2020). The 25th edition was originally planned to run in May 2020, but was postponed to November 2020 due to the Covid-19 pandemic.
October 2021 dates confirmed for region’s largest beauty and wellbeing exhibition in Dubai The show will no longer take place this year, however its doors will open again from 5-7 October 2021 at the Dubai World Trade Centre, and it will from then on be hosted as an autumn trade fair annually. Beautyworld Middle East had in previous years been held in the spring, though Show Director Elaine O’Connell said the switch to autumn came after extensive consultation with exhibitors, trade visitors, and the venue. “The autumn months offer an ideal window for manufacturers to
present their latest innovations that can be marketed in the holiday season and New Year,” said Ms. O’Connell. “Trade buyers, beauty professionals, distributors and retailers can also find fresh insights and new trends from the biggest names in the beauty business.” The move to autumn has been widely supported by industry stakeholders. UAEbased Nazih Group, one of the Middle East and North Africa’s largest distributors of professional beauty and hair care products, and a long-standing Beautyworld Middle East exhibitor, was among those that backed the show’s seasonal switch. “In our opinion, moving Beautyworld Middle East to the autumn season is a great idea,” said Nazih Hamad, Managing Director of Nazih Group. “It will be good timing for everyone, because after the show there will be time to conduct and complete new business opportunities with a huge season ahead. Ian Crompton, Regional Director for Fine Fragrances at Firmenich, a headline fragrance exhibitor, added: “We’re very happy to come back stronger to Beautyworld Middle East in autumn 2021, and we’ll bring to the show a unique experience with Firmenich. It will also be a great way to celebrate the 50th anniversary of the UAE while the Dubai Expo 2020
Beautyworld Middle East Awards The inaugural Beautyworld Middle East Awards, which has shortlisted 67 finalists out of more than 250 entries contesting 15 awards across 10 categories has also been rescheduled, with more details to be announced shortly.
will be in full swing.” Beautyworld Middle East covers the six product groups of Hair, Nails, and Salon Suppliers; Cosmetics and Skincare; Personal Care and Hygiene; Machinery, Packaging, Raw Materials, and Contract Manufacturing; Fragrance Compounds and Finished Fragrances; and Natural and Organic.
For more information: www.beautyworldme.com The three-day event in 2019 set new records, attracting 44,256 visitors from 150-plus countries, a 20 percent increase over the previous year. In its 24th edition, Beautyworld Middle East 2019 also featured 1,790 exhibitors from 66 countries spanning 62,000sqm of exhibition space.
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sustainable Beauty Awards 2020 Five distinct awards categories will take part to this year’s edition This year’s Sustainable Beauty Awards is now open to entries. Organised by Ecovia Intelligence (formerly known as Organic Monitor), the aim of the Sustainable Beauty Awards (www.sustainablebeautyawards.com) is to give recognition to operators who are pushing the boundaries of sustainability in the beauty industry. There are five distinct award categories... • New Sustainable Product Award – given to a new cosmetic or personal care product with important sustainability credentials. • Sustainable Packaging - given to a new packaging format that has a low
environmental footprint in terms of materials, design and / or application. • Sustainable Ingredient – given to a new ingredient that makes a significant difference in terms of environmental and / or social impact. • Sustainability Pioneer – given to an operator that is a pioneer or leader in some aspect of sustainability. • Sustainability Leadership – given to an organisation that leads in various aspects of sustainability. The awards are open to various operators in the beauty industry, including cosmetic & personal care brands, retailers & distributors, ingredient firms, packaging companies, NGOs, agencies, and related firms. The closing date for entries is 30 th September, and the finalists will be notified by 16th October. This year, the winners will be announced at a virtual awards ceremony on 3rd November,
Pitti Fragranzegoes digital From August the world of artistic perfumery and high beauty becomes protagonist on Pitti Connect On Pitti Connect, you will find everything that is new from a selection of key international selective perfumery brands, up-and-coming names, the latest cosmetic lines, must-have daily skincare products, and lifestyle accessories from the world of essences. The new Pitti Immagine digital platform will host this edition of Pitti Fragranze, offering the opportunity to explore and use smart scouting features, browse, chat, and schedule appointments with exhibitors set up orders. Some previews will already be online in August, and starting from September, Pitti Connect will host a rich program of launches, presentations, and product-related news, that will go ahead through the end of the year. All this together with an unmissable calendar of talks, live and digital events on the latest trends in the sector, featuring prominent names in contemporary olfactory culture.
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hosted digitally because of health & safety risks of the coronavirus. The awards ceremony will be co-hosted alongside the European edition of the Sustainable Cosmetics Summit, 2-5th November. Award recipients will benefit from media coverage and industry recognition of their sustainability achievements. Winners and runner-ups of the previous (2019) Sustainable Beauty Awards were AAK Personal Care (Sweden), Ashland (USA), O Boticário Group (Brazil), Clariant (Germany), EcoTan (Australia), Hair O’right International (Taiwan), Henkel (Germany), Keracol Dr. Craft (UK), PharmMatt (France), and RAHN AG (Germany).
A new ritual: the Pitti Fragranze campaign A wave, an origami, the portion of a fan, an evocative theory, a breath, a slight movement. The Fragranze 2020 campaign celebrates rituals, the light synthesis of purity, the balance among the elements suspended in a newfound harmony. A white moment within an excess of solicitations, a sort of gesture that pays homage to slowness and precision at the same time, celebrating the art of the fragrance. A new beginning, a new time, a blank but not neutral page, the sense of things created with skillful meticulousness. Events, talks, special guests and focus on new trends In its online version, Pitti Fragranze will host a rich program of events and digital projects, aired on The Billboard: the new Pitti Connect web magazine that livens up the experience of discovering brands. These include a new edition of RAW, the Pitti Fragranze format dedicated to the most important ingredients in perfume and curated by Mane; the unmissable interviews curated by Chandler Burr, perfume critic and ambassador of Pitti Fragranze; and the Pitti Fragranze Talks, dedicated to the hottest topics in the world of selective perfumery and beauty skincare, curated by Julia Ahtijainen, founder of The Frankly Speaking agency.
launch
collistar self-tanning for
sun-kissed skin all year round
There is nothing like a radiant tan to make you instantly feel better, and this is possible thanks to Collistar’s best-selling Face Magic Drops, a selftanning concentrate with an ultra-rapid effect. This product has become a real best-seller both in Italy and abroad, and both online and offline, raising it to iconic status in the Collistar range.
Forget winter greyness for glowing sun-kissed skin, on face and body, thanks to the Collistar self-tanning line In under an hour, these real drops of sunshine give the skin a healthy, glowing colour just as though you had spent a day in the sun. It is the exclusive self-tanning molecule, DHA Rapid, that is the secret to fast and even results, together with Vitamin E and hydrating, anti-age Biotech Plant Extracts that protect the skin and leave it silky-smooth. Its liquid texture glides on quickly and smoothly and is suitable for all skin types. Face Magic Drops can be used in different ways: for a suntanned effect, a few drops should be applied every two or three days depending on the depth of colour required. For a healthy “bonne mine” glow, one or two drops can be added to the usual day
cream and applied to the face and neck, making it a product for all year round. For even better results, exfoliating the skin beforehand is recommended, ideally with Magico Melting Gel-Scrub, a melting exfoliating face gel, to remove dead cells and smooth skin. For a tanned body and not just the face when sunshine is scarce, there is Body-Legs Magic Drops. This tans just as quickly and effectively as Face Magic Drops, with a specific formula and texture for the body and legs. Easy to apply, it is absorbed instantly and there is no need to wait long before getting dressed. Very practical is the 360° SelfTanning Spray, which reaches even the most difficult parts of the body. he spray vaporizes evenly and does not require massaging. Enriched with Vitamin E, it hydrates and protects the epidermis, dries instantly and is the perfect ally for the legs, creating a golden colour with no need for hosiery.
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COMPANY
Acca Kappa ATIONS E R C T S E T A L IR E H T T N PRESE
ACCA KAPPA: THREE NEW TRAVEL SIZE FRAGRANCES For a weekend away or a short holiday, the refined pleasure of Acca Kappa formulations come in 100 ml sizes After months of lockdown, a short break is all the more welcome and Acca Kappa has thought of three new fragrances in a travel size to accompany you with all the refined pleasure of its formulations. Each of the three fragrances – Sakura Tokyo, Giallo Elicrisio and Mandarin & Green Tea, comes as a bath & shower gel and body lotion. Sakura Tokyo brings with it the magic of cherry blossom, a triumph of delicate petals to make each day bloom anew. Sakura Tokyo Body Lotion offers a special nourishing and emollient treatment. Caffeine and artichoke extract help keep the right degree of elasticity of the skin and fight slackness. Sakura Tokyo Bath & Shower Gel, with honey and camomile and artichoke extracts, gently cleanses the skin, respecting its balance and leaving it velvety-soft,
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with the enveloping and relaxing fragrance of cherry blossom. The Master perfumers of Acca Kappa have created Giallo Elicrisio, a fragrance that releases the sensuality and magic of the oriental Adriatic Sea with its thousand islands and peninsulas. Giallo Elicrisio Body Lotion combines woody and spicy notes with intense hydration, almond oil and burdock extract give a rich and nourishing texture, while mimosa is protective and regenerating. The Bath & Shower Gel has a moisturizing, refreshing and emollient action. Enriched with Burdock extract, a natural antioxidant, and Mimosa extract with reinvigorating properties. Mandarin & Green Tea contains all the intensity of the light, the heat of the sun and the vital energy released from Mediterranean citrus fruit.
COMPANY
Mandarin & Green Tea Body Lotion is intensely nourishing and revitalizing: the natural extracts of Pineapple and Green Tea, as well as an important antioxidant and moisturizing action, help fight water retention. The effervescent notes of mandarin are warmed by the sweetness of tea to give skin regenerating vitality. Mandarin & Green Tea Bath & Shower Gel gives skin a pleasant sensation of
freshness and well-being. Extracts of pineapple, ginseng and mandarin are regenerating and toning, while calendula guarantees an emollient and soothing effect. These new fragrances join the Muschio Bianco Bath & Shower Gel, Body Lotion, Shampoo and Conditioner, again in travel sizes, to be chosen individually or in a set in the practical vanity bag.
ACCA KAPPA: LUXURY ORAL CARE
The perfect encounter between tradition and innovation Three collections of unique objects combining technology, design and functionality. Inspired by its archives, the new collections continue the company tradition of fine products for dental care and to make this daily gesture more pleasant and effective. The Historical Collection showcases tradition and elegance in three tortoiseshell variants. The handle in cellulose acetate is finely worked by hand, while the bristles (pure and natural or made from nylon of varying hardnesses) have rounded tips to protect the tooth enamel and allow maximum efficiency in the delicate massage of the gums. Inspired by the original Art Deco design of the 1930s, the Lympio line comprises ergonomic toothbrushes with a small head, characterized by an elegant transparency in four different shades evoking the colours of the sea: Ocean Blue, Turquoise, Aquamarine and Ice. Lastly, the Vintage Collection is the quintessence of the Acca Kappa story, with toothbrushes in pure bristle or nylon, with a comfortable grip and a vintage flavour in three colours: Ivory White, Venetian Red and Black.
The Acca Kappa toothpastes come in four products with different characteristics but formulated with the same scrupulous selection of ingredients of natural origin, to guarantee the best care and protection. The classic Acca Kappa toothpaste with Extracts of Natural Origin and the Total Protection toothpaste, thanks to their composition rich in oils and extracts of botanical origin, ensure freshness and correct oral hygiene, preventing the formation of plaque, tartar and decays. The Bianco Perla toothpaste, with active carbons, helps keep and improve the natural whiteness of teeth, whilst the Gum Protection toothpaste, thanks to aloe vera juice, ensures a soothing and protective effect on sensitive gums.
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EVENTS
BeauteaMatch.com platform launch
It is with great enthusiasm that we are announcing the launch of the new BtoB platform: BeauteaMatch. com by Infopro Digital! Due to the extraordinary sanitary issues the whole world is facing, we are very proud to start a new digital adventure with our
About Infopro Digital: The group offers its customers and clients’ multi-media products and solutions. Software, trade shows, databases, digital solutions, lead generation, analysis & insight, events and training helps customers and clients to: • Improve their efficiency and productivity • Make informed decisions faster with better insights on a daily basis • Grow revenue by generating new business and sales opportunities Our success is based on three key strategic pillars: • Portfolioofmarket-leadingbrands • Deep in-house technological capabilities and expertise, enabling continued product and platform development • Growth through value enhancing global acquisitions
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community! BeauteaMatch.com perfectly fits into the professional ecosystem we created with the MakeUp inTM and Clean Beauty in LondonTM shows. This platform will be launched of the 1st of June, 2020 and both brands and suppliers of the Beauty Industry will benefit from its features all year long! Our mission with BeauteaMatch. com is to provide our BtoB Beauty community a complete digital toolbox to enhance their business growth. The visitors will have access to manufacturers and suppliers’ profiles and the exhibitors will have the possibility to showcase their products, full ranges, best-sellers and latest innovations in skincare, makeup, haircare, body care and toiletries! Up to date contents and experts insights will be regularly uploaded on the platform and our live conferences «BeauTEA Time» will be organized once a month. The decision- makers within beauty brands will have the possibility to contact the exhibitors directly
through an interactive networking zone – including a chat box and video meetings. And of course, the platform will include a special Innovations Area, where the MakeUp in Awarded IT Products and many others will be displayed. BeauteaMatch.com will be the first-ever beauty professional platform providing a year- long visibility to beauty suppliers and manufacturers. The various beauty market players will benefit from a new tool to boost their businesses, maintain dynamic links with each other, gain digital visibility and conduct negotiations with new partners. The visitors’ registration will be exclusive and free for all skincare, makeup, haircare, body care and toiletries brands. Such an exciting project deserves an unforgettable moment all together: the launching will be celebrated with our very first webinar early June and with an amazing full-week program midJune. We will be sending the info very soon!
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BeautyEurasia is postponed to June 16-18 2021
The date of the 16th International Cosmetics, Beauty & Hair Exhibition BeautyEurasia, which set trends in the beauty industry in Turkey by bringing together the latest products and domestic and international visitors and serves as the door of the beauty industry of Turkey opening into the world, is changed due to global COVID-19 pandemic dominating the world’s agenda. BeautyEurasia, which is recognized as the biggest beauty and cosmetics exhibition of the Eurasia region, was postponed on March 13, 2020, following the announcement by the Ministry of Trade concerning the COVID-19 pandemic. The date of the exhibition, which was previously revised to November 24-27, 2020, was finally set as June 16 - 18, 2021 after the meetings held especially with Hyve Group’s business partners, a large number of exhibitors, visitors, and stakeholders. In the past two months, BeautyEurasia held a lot of meetings with all its stakeholders that play a key role both in Turkey and in the international arena. Within this period, given the current state of the world and Turkey, the importance of organizing an efficient and successful exhibition at the right time and under the healthiest conditions for all parties was once again reasserted.
The date of the 16th International Cosmetics, Beauty & Hair Exhibition - BeautyEurasia, which is to be held on November 25-27, 2020 is revised to June 16-18, 2021 to provide a healthier, more productive, and efficient exhibition experience for everyone given the strong demand from everybody
“Health, Productivity, and Efficiency are Our Top Priorities” Regional Director of Hyve Group, a global trade exhibition organizer that holds BeautyEurasia, emphasized that their top priority is to organize a healthy and efficient exhibition for all stakeholders, especially exhibitors and visitors. Ülgen continued his words as follows: “Our country has dealt with the pandemic successfully and important steps are being taken gradually toward normalization.” However, the global fight against the COVID-19 pandemic continues in full swing.
In 2019 the event hosted 11,786 visitors The Exhibition provides an efficient platform full of events for the promotion of new ideas and products by hosting discussions on global regional development areas of the sector and enabling the exchange of information. Welcoming 367 exhibitors from 33 countries and 11,786 visitors from 130 countries in 2019, the exhibition saw a 51% increase in the number of international visitors last year compared to 2018. These figures are expected to increase in 2021 depending on the domestic and international market dynamics are expected to boom.
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We previously postponed the BeautyEurasia, which serves as the door of the beauty industry of Turkey opening into Eurasia and the world, to November 24-27, 2020, and adopted the hygiene-and-health comes-first approach for our stakeholders and employees. Public health has and will always remain our number one priority. Our other priorities include offering a successful, productive, and efficient exhibition experience for all parties. After having a lot of meetings with all parties and evaluating the demands making a change in the date of Beauty Eurasia, we have decided that it would be best to reschedule the date of the exhibition once again. Our exhibition will be held on June 16-18, 2021. We will keep our exhibitors and the public informed of any global or local developments concerning the sector and our brand. BeautyEurasia, which will be organized by Hyve Group with the support of the Ministry of Trade, will continue to create new business, partnership, and purchasing opportunities for Turkey with its strong regional network.
16-18 June 2021
FLASH/NEWS
COSMOPROF ASIA 2020
postponed to 2021 and goes digital
Cosmoprof Asia Ltd, a joint-venture company between BolognaFiere Group and Informa Markets, announced the rescheduling of Cosmopack and Cosmoprof Asia 2020 originally due to take place 11-13 November at the Hong Kong Convention and Exhibition Centre (HKCEC). Asia’s leading international trade fair representing all major beauty sectors plans to make its physical return in November 2021. In following the last several weeks development of COVID-19 globally and its continued impact on travel restrictions, the organising team has made the difficult but necessary decision to reschedule the beloved events due to take place in November of this year. The decision was made with key stakeholders in mind towards offering the best experience and opportunities for the industry during these tumultuous times. In the meanwhile, beauty professionals will experience a new opportunity as the team dedicates full resources on the first-ever Cosmoprof Asia Digital Week which will take place online from 9 to 13 November 2020 via cosmoprof-asia.com, offering a definitive platform for high-quality business to business activities in Asia-Pacific. A rich programme of webinars and marketing initiatives will keep the beauty community engaged and up-to-date on emerging trends.
A NEW COLLECTION BLUMARINE THE DUCKERS OF EDT THE NEW MANDARINA DUCK Memories suspended between dreams and reality are the inspiration for Les Eaux Exubérantes, a new collection of fresh and light eaux de toilette that hold the olfactory trace of the memorable moments in a young woman’s life. Cheers on the Terrace evokes a first date: a girl carefully chooses what to wear for her first date on the terrace of a hotel, perhaps for Sunday brunch or an aperitif at sunset. A chypre, fruity and floral fragrance with bilberry, grapefruit and lychee top notes, a heart of Champagne accords, rose and muguet and cedarwood, patchouli and musk base notes. Kiss Me on the Lips is the story of a kiss that brushes the lips with all the shyness and romantic enchantment of the world. It is the start of love. This moving moment is expressed in a floral, fruity oriental fragrance, with top notes of bergamot, orange, blackcurrant and pink pepper, a heart of iris, jasmine, peony and caramel and base notes of heart of patchouli, vanilla and poudré musk. Mon Bouquet Blanc is the wedding bouquet that transforms every little girl into a fairy-tale princess. The fragrance recalls a veil of silk on the skin, the emotion that sets the heart beating and the boundless joy of the most beautiful day. Tn top notes include confetti accords as well as two special olfactory molecules that give intense green and citrus tones (Bigaflower™) with deep aqua tones (Aqua™), before revealing the heart of May rose, ylang ylang and osmanthus and the base tones of patchouli, Cypriot (or nagarmotha) and tonka bean. A trio of fragrances in cylindrical glass bottles with spherical caps, packaged in boxes inspired by toile de jouy and tied with Blumarine logoed ribbon in colours that recall delicate watercolours.
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GENDERLESS FRAGRANCES
Created on the concept of different “communities” of travellers, The Duckers is a new line of genderless fragrances by the Italian travel goods brand. For the most adventurous Duckers, there is Into the Jungle, created by Marion Costero, a rich and persistent fragrance with a perfect mix of ingredients from Italy, France, Brazil, North Africa and Haiti: it has the same exotic and erotic appeal as a big cat in its natural element, the jungle. Resort Lovers is for those Duckers who travel between spas and resorts in search of pampering and relaxation. This fragrance, created by Véronique Nyberg, smells of precious massage oils, water and voluptuous treatments for couples and luxurious anti-stress treatments. Freedomland, created by Carine Certain Boin, is for those Duckers who go from one rock festival to another. This complex olfactory score for music lovers includes a tropical cocktail (Piña Colada and coconut milk) as well as exotic flowers and fruit, completed by the most fantastic olfactory molecules by Givaudan. The square glass bottles are highly innovative as they can be held in any direction to spray on the fragrance. The bottle of each fragrance has a specific colour and graphics: green and jungle images for Into the Jngle, blue and a mosaic pattern for Resort Lovers and red and psychedelic designs for Freedomland. The boxes reflect the same colours, graphics and shape as the bottles.
EVENTS
CBE 2020 200,000 sq. mt. with implemented safety measures 10 Trends Gathered at the 2020 CBE On July 11, the 25th China Beauty Expo and Supply World came to a successful end at the Shanghai New International Expo Centre. Featuring 15 large halls, 10 theme halls, and dozens of brand VIP halls, the expo covered a total exhibition area of 220,000 square meters, the three-day expo total brought together over 3,000 exhibitors across the beauty industry, as well as buyers and professional R&D technicians, commencing the recovery of the beauty industry in 2020. In order to attract more collaboration and trading, the CBE team also launched its online version of the expo dubbed CBE Virtual Expo. During the expo, the total number of online visitors skyrocketed. By 5:00 p.m. on July 11, the figure reached more than 290,000 people. The success of both online and offline expos is a reaffirmation of CBE’s dominance
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and indisputable power in the industry. As the bellwether of the beauty industry, each edition of CBE gathers the latest technologies and products from leading companies and brands. This year also saw a remarkable showcase of new concepts, ideas and technologies. Here are the trends gathered from the show.
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Growing consumer interest in technology is driving further development in the cosmetics sector According to China’s Meiyi Science and Technology White Paper released on July 8 at the 2020 International Cosmetics Technology Conference hosted by CBE and Supply World, a growing number of Chinese consumer groups have keen interest in technology, who are more rational and pays more attention to products per se, which in turn is driving the need for technological
innovation to bring the cosmetics sector to a new height. From the design of its pavilion to the products showcased, all evidence are pointing to PROYA’s determination to develop its brand by exploring high-tech solutions and pursuing the ultimate aesthetics. It’s foreseeable that technologies will be what Chinese brands should focus on for future growth.
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Content marketing continues to attract attention and expects to fuel the industrial growth Currently, content marketing is indisputably the best form of marketing for brands to communicate with consumers. At CBE 2020, different brands adopted different forms of content marketing to increase their brand visibility, including recommendations by KOLs, crossovers with famous IPs, content planning and topic discussions.
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trend
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Anti-aging and sensitive skin repair products are gaining popularity, consumers show more interest in skincare products with efficacy In terms of skin care, anti-aging and sensitive skin repair products are the most eye-catching items showcased at CBE 2020. Herborist Derma, a sub-brand of Shanghai Jahwa, presented three freeze-dried ampoule products, one of which was 77 Polypeptide Firming Freeze-Dried Powder made from three anti-aging ingredients including polypeptide, ginseng extract and retinol using the freeze-drying technology to deliver benefits such as firming, filling and fine line correcting. The growing popularity of anti-aging and repair solutions were also manifest in the latest technologies showcased by upstream businesses.
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Consumer differentiation calls for accurate targeting of user by the brands During this year’s expo, CBE teamed up with Alimama to release the 2020 Meiyi White Paper, which identifies major consumer profiles and market segments for accurate targeting. The White Paper notes that there are eight types of cosmetics consumers, each with distinctive preferences. Therefore, it’s important for brands to focus on key groups to launch relevant products. Huanya pavilion highlighted a collection of 11 unique and differentiated brands such as FACE IDEAS, AUSPERI, MOR and MOINA to better target different market segments and explore new market needs.
trend
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International giants expand their presence to all beauty sectors, while niche brands join forces to be more successful
Over the years, international brands have been one of the major highlights of CBE. Hall N5, E8 Japanese and Korean Brands, Hall E2 International Pavilions and Imported Products, Hall E3 International Brands and Hall E7 International Brands, brought together large numbers of quality products, attracted vast numbers of visitors and buyers. From these brands, it’s clear that international giants, in response to the current market environment, are more focused than ever to show its presence in this market. There were also a large number of niche brands on display at CBE 2020 such as Chuan Xi, who exhibited its full fleet of brands.
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Consumer demands changed as a result of COVID-19, which has awakened the awareness to health and safety
Due to COVID-19, consumers are more concerned about health and safety than ever. As a result, cosmetics with natural and safe ingredients are preferred. HOLA, a natural skincare brand with ingredients sourced in Australia, showcased its top product lines including the Instant Soothing Repair series, which received a warm response. Pien Tze Huang, using “Beauty of Health and China Beauty” as its exhibition theme, launched a new collection of moisturizing products based on traditional Chinese medicine. What’s more, the POLYSTAR Japanese Brands Pavilion in Hall N5 also featured the theme of “Beauty and Health”, signaling efforts to add “healthy” elements to communicate a lifestyle of external beauty and internal wellbeing to Chinese consumers.
trend
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An integration of online and offline distribution channels to further unlock retail potentials New distribution channels such as social e-commerce and live
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streaming have been important contributors to sales growth in recent years. Therefore, CBE 2020 conducted live streaming throughout the event. By live streaming, brands were able to combine both online and offline channels to expand their customer base. An executive of Taobao Live said at the China Cosmetics Retail Conference that live streaming could help integrate products, efficacy experiences and sales in the most efficient manner. With the advent of 5G, live streams are expected to further accelerate marketing and sales efficiency. At the expo, Kafellon demonstrated the use of mini app streaming and mini app stores to empower retailing.
trend
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Changes in retailing technique, but ultimate objective is still about experience and service During the expo, brands and retailers introduced new or improved retail approaches based on the current market ecosystem. With different brands having different priorities, like Cogi
Formula, a formula experience center focusing on professional instruments and products, and Xcheng emphasizing the creation of an omnichannel interaction retail platform, but the ultimate purpose of these new retail approaches is still about experience and service.
trend
9
Skincare still a hot trend, creating further upstream businesses It is worth noting that upstream OEM/ODM companies such as Intercos, Kolmar, Nox Bellcow and 3INS are increasing investments into the skincare lines. According to Intercos, color cosmetics and skincare products used to represent around 50% of the company’s business revenue respectively. However, these days, the revenue from skincare products has accounted for 75% of the total, exceeding that of color cosmetics. Kolmar also made greater efforts to promote its skincare lines during the expo by launching 5 skincare products with different efficacies.
ConClusion
trend
10
Upstream businesses shift more attention to interaction with consumers by highlighting trendy and fun elements From the expo, more and more upstream businesses highlighted
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trendy and fun elements during their exhibition of products to ensure interaction with consumers. For example, COSMAX created a “brands supermarket” to showcase 20 brands that are well-developed in terms of product offerings, trademark and selling points. BAHO’s booth design was characterized by a fusion of technology and art. It used state-of-the-art technologies, 3D mapping in particular, to visually present its facial mask products and culture, as well as its development and innovation processes. Easycare, in designing its booth, focused on trendy and fun elements appealing to young consumers. For instance, it featured a themed area incorporating bathroom items into the setting of a bar with shelves of alcohol bottles and beer dispensers, which look liked with a lot of fun.
“Connecting the beauty world”
CBE 2020 is the first superlarge expo held in shanghai during the pandemic with an exhibition area of more than 200,000 square meters. During the expo, health and safety measures were effectively implemented while boosting trades. July 11 saw the perfect conclusion of the expo. sang Jingmin, founder and chairman of China Beauty expo, said that CBe 2020 played a vital role in driving and leading a recovery not just for the beauty sector but for the entire economy.
EVENTS
South China Beauty Expo SUCCESSFUL FIRST EDITION OF SOUTH CHINA BEAUTY EXPO IN SHENZEN
The eye-catching professional trade exhibition of the beauty industry in the Greater Bay Area, the inaugural South China Beauty Expo (SCBE) has closed smoothly on August 1, 2020 at the Shenzhen Convention & Exhibition Centre. With “creating new era of beauty industry in the Greater Bay Area� as its core positioning, SCBE is held to meet the needs of new generation consumer groups, high-tech new retail channels and manufacturing enterprises. At the exhibition venue with a total area of 22,500 square meters, SCBE has provided new industry information, avant-garde industry solutions to more than 800 high-quality brands and exhibitors from home and abroad. At the first SCBE, the exhibitors have successfully explored business opportunities through trade talk with about 20,000 professional visitors from Mainland China, Hong Kong, Macau, Taiwanand foreign brands, wholesale agents, retailers, beauty salons and nail salons, cross-border e-commerce platforms, social e-commerce platforms and manufacturers. Based in Shenzhen, the development engine of the Guangdong-Hong Kong-Macao Greater Bay Area, SCBE has attracted the attention of over 100 media.
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Due to the dual impact of the shuffling in traditional retail industry caused by new upgrade of cosmetics consumption and the pandemic, the supply chain sector is in demand. Co-organized by Informa Markets, BolognaFiere and Shanghai Baiwen Exhibition Co., Ltd., SCBE, as a major business platform gathering industry-wide exhibitors and promoting industry recovery, has played an important role in reshaping confidence, bridging new network and outputting high-tech products. It is exactly the strong endorsement of SCBE that has attracted
the participation of many outstanding exhibitors from a wide range of fields including not only professional beauty, personal care and toiletries but also cross-border e-commerce, beauty supply chain and new retail technology.
The industry-recognized superb business matching During the three-day exhibition, SCBE has arranged nearly 100 high-quality business matching meetings between the selected exhibitors and the professional buyers with clear procurement needs
EVENTS
from Amway, Watsons, Infinitus (China) Company Ltd, DR PLANT (Guangdong) Biotechnology Co.,Ltd, Nanjing Channel Dressy, CHARM ZENUS, Guangzhou Blue and White Porcelain Health Management Co., Ltd, and Shenzhen Creditbundle International Co.Ltd. (a subsidiary of ZTE Group). The buyers have highly recognized the trade talk and business matching.
SCBE has especially set up the E-beauty zone to help the brands directly reaching the emerging markets. The zone has gathered well-known crossborder e-commerce platforms of external trade such as Shopee, AliExpress, Newegg, Amazon and Wish whose representatives also shared their new business models of the emerging foreign markets at the Cross-border E-commerce Summit for Exports. In addition, the LITTLE B from The Beast has partnered with SCBE and CENTDEGRÉS to create the “LITTLE B BOX” demonstrating how offline retailers can attract more customers by enhancing shopping experience through innovative business models.
For the exhibitors, SCBE is undoubtedly a good opportunity where they can meet potential business partners and achieve good cooperation results. The mini program platform introduced by SCBE has received tremendous popularity from the exhibitors as it has helped the buyers to have comprehensive understanding of the exhibitors and products before the show resulting in efficient on-site business exchanges.
Special zones help beauty companies to open new channels for corner-overtaking Deeply affected by the current pandemic, the offline beauty channel desperately needs mature retail technology to overtake on the corner. SCBE has joint hands with Shanghai Exland International Exhibition Co., Ltd. and created a new Future Shop on the spot for the Greater Bay Area with future retail store as the carrier to show the increasingly mature Chinese retail technology, such as smart store management system and immersive experience.
Apart from the traditional trading mode, buyers have experienced SCBE’s “KOL Live-streaming” which included many fashionistas for onsite live broadcast to realize generating sales on cloud and visiting the exhibition offline. In recent years, live-streaming has shuffled the entire KOL industry. The official rise of live-streaming sales has changed the sales channels and models disruptively.
For more information: www.southchinabeautyexpo.com
Dependable trendy content made visit worth buyers’ while SCBE has elaborately organized special onsite events during the exhibition including themed seminars and live activities. The trend forecasting agency WGSN helped us to grasp the consumers’ needs in the first place and then the innovation opportunity by exploring the coming post-pandemic beauty tendency through the discussion on the transformation of global consumption trends, future beauty strategies, innovative retails and brand strategies. Global Data has brought new observation on the changes in consumer behaviours in the sub-sectors of beauty industry in the postpandemic era.
The wonderful SCBE has activated the vitality of the beauty market As the first professional beauty exhibition in the Greater Bay Area, SCBE has undoubtedly boosted the beauty industry in the area and even in the whole country. Targeting at the new generation of consumer groups, new retail channels and the entire beauty supply chain, the inaugural SCBE has built a one-stop beauty supply chain platform for the industry, narrowed the distance between exhibitors and buyers and helped them to achieve supreme business matching. The next SCBE will be held during July 2931, 2021 at the Shenzhen Convention & Exhibition Centre.
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Dunlop - Engelsrufer Jette - Kaviar Gauche Leonardo Essenza Lufthansa Scotch & Soda Acqua di Portofino Blue Pollack Esse - Evody - Fabi Hugh Parsons - Panama Pineider - Riva
3 Senses GmbH Senefelder Strasse 1/T4 D-63110 Rodgau www.3senses.eu tran@3senses.eu Profumitalia s.r.l. Via A. Costa, 2 I-20131 Milano tel. +39/02-45375660 info@profumitalia.net www.profumitalia.it Acampora Profumi Bruno Acampora Profumi B.A.P. s.r.l. Via G. Filangieri, 72 I-80121 Napoli tel. +39/081.401701 www.brunoacampora.com Air-Val Air-Val Int. s.a. Beverly Hills Fragrances C/Miguel Servet, 27 E-08850 Gava (Barcelona) tel. +34-93/6355335 fax +34-93/6629806 Alyson Oldoini Parfums Luciano Oldoini s.r.l. V.le Geno 10 - I-22100 Como Show-room: Via Montenapoleone, 21 I-20122 Milano www.alysonoldoiniparfums.com Ancorotti Cosmetics Ancorotti Cosmetics s.r.l. Via del Commercio, 1 I-26013 Crema (CR) tel. +39/0373-876811.21 fax +39/0373-876811 Antiqua Firenze Enzo Galardi IO•KO Via Ilio Barontini 22 I-50018 Scandicci (FI) elisa.atelierbois.gmail.com www.bois1920.it Ars Mirabile - CBN S.I.R.P.E.A. S.p.A. I-Care - Longevity Via della Liberazione, 56 M Masterpiece I-20098 San Giuliano Milanese (MI) tel. +39-02/98280925 fax +39-02/98280975 Fragrance division: The First s.p.a. Arrogance - GMV Via Fieno, 8 Valentina by Guido Crepax I-20123 Milano Cosmetic division: tel. +39-02/661381 Pikenz fax +39-02/66138519 Astra Giufra S.r.l. Via Veneto, 152 I-06059 Todi (PG) tel. +39-075.8987455 fax +39-075.8987691 Art Cosmetics Art Cosmetics s.r.l. I-24050 Mozzanica (BG) Via E. Mattei, 17/c tel. +39/0363-032011 www.artcosmetics.it - info@artcosmetics.it Artdeco Artdeco Cosmetic Group Gaussstrasse 13 D-85757 Karlsfeld tel. +49/8131-390100 - fax +49/8131 390129 Aubade - Montana Parfums Montana - Empire of Scents 4, Place Wagram F-75017 Paris tel +33-1/42650072 fax +33-1/42650074 Alain Delon Art & Fragrance SA Jaguar - Lalique Bühlstrasse 1 Nikki Beach CH-8125 Zollikerberg - Switzerland Parfums Grès Direct +41-43/4994532 Ultrasun Phone +41-43/4994500 fax +41-43/4994502 www.art-fragrance.com Alessandro Dell’Acqua Euroitalia s.r.l. Dsquared2 - Missoni Via G. Galilei, 1 Moschino - John Richmond I-20040 Cavenago Brianza (MI) Joseph Abboud tel. +39-02/95916.1 Naj Oleari - Versace fax +39-02/95916500 Amarena Eurostyle s.p.a. Bella Oggi I-80035 Nola - Interporto di Nola, Lotto D Blocco 4, Mod. 407/408 tel. +39-081/5108427 fax +39-081/3158162 www.amarenamakeup.com info@amarenamakeup.com Aquolina - Baldinini Selectiva s.p.a. Paglieri 1876 S.S. per Genova, Km. 98 Pink Sugar I-15100 Alessandria tel. +39-0131/213584 fax +39-0131/6186663 Armand Basi - Angel Schlesser IDESA-Angelini Group Custo - Joaquín Cortés Via Augusta, 59-9 Mandarina Duck - Yekipé E-08006 Barcelona tel. +34-93/2920891 - fax +34-93/2176881 Axis - Hoops - Elanzia INCC Group Esprit de Versailles 85, avenue de Saint Cloud Mercedes-Benz F-78000 Versailles Monaco - Yujin tel. +33/1-39670671 fax + 33/1-39670672 www.inccgroup-parfums-com Balmain Parfums - Celine Interparfums Lanvin - Paul Smith - Roxi 4 Rond Point del Champs Elysées Van Cleef & Arpels F-75008 Paris Jimmy Choo - Mont Blanc tel. +33/1-53770000 fax +33/1-53763626 B.Kolor B.Kolormakeup & Skincare s.p.a. Via Canonica, 79/A - Loc. Geromina I-24047 Treviglio (BG) tel. +39/0363-590011 fax +39/0363-590212 info@bkolormakeup.com www.bkolormakeup-skincare.com
Boutique Cale’
Charriol - Morgan Salvador Dalì Collistar Confalonieri Matite
Costume National
Coverderm Covermark
diego dalla palma diego dalla palma RVB Lab Enrico Coveri Mariella Arduini
Enrico Gi Fragrances
Exclusive division: Braccialini - Byblos - Gandini Genny - Luciano Soprani Transvital Prestige division: Australian - Bionsen La Gazzetta dello Sport Lola - Looney Tunes Renato Balestra - Rockford Franck Olivier
Giorgio Jäneke
Guudcure Pollution Free
Henry Cotton’s - Ducati Gattinoni - Juventus Mcs - Monello Mascalzone NY League
Herbal Essentials
Inika Organic
Intertrade Europe
Jean Couturier Léonard Jesus del Pozo Roberto Verino Starck - Tous Kiko
Garden Cosmetics Via Pigafetta, 20 I-28100 Novara CALE’ s.r.l. Via S. Maria Podone, 5 I-20123 Milano tel. +39/02-76002494 fax +39/02-76009407 ww.cale.it - s.levi@cale.it Cofinluxe 6, Rue Anatole de la Forge F-75017 Paris tel. +33-1/55377172 - fax +33-1/46229827 Collistar s.p.a. Via Pirelli, 19 - I-20124 Milano tel. +39-02/677503 - fax +39-02/6775454 Confalonieri Matite s.r.l. I-23020 Area Industriale - Gordona (SO) tel. +39/0343-42011 fax +39/0343 42000 www.confaloniericosmetica.com confaloniericosmetica.com Beauty San s.p.a. Via Rimini, 37 - I-59100 Prato tel. +39-0574/43891 - fax +39-0574/438940 www.beautysan.net Farmeco Head Office: 11 Ag. Glykerios Str. GR-11147 Athens, Greece tel. +30-20/2131701 - fax +30-20/2136036 Branch Office: Strada 6 Palazzo P1 Milano Fiori - I-20089 Rozzano (MI) tel. +39-02/89200150/167 fax +39-02/89200371 Cosmetica s.r.l. Via S. Carlo 28 I-40023 Castel Guelfo (BO) tel. +39-0542/670911 - fax +39-0542/670911 Gold I-20131 Milano - Via Filippo Lippi 10 tel. +39/02_795862 www.goldmilano.it info@goldmilano.it Enrico Gi Fragrances Via della Tecnica, 32 I-37066 Sommacampagna (VR) tel. +39/045-8960480 fax +39/045-8960482 www.enricogifragrances.com info@enricogifragrances.com Eurocosmesi Via Gobetti, 4 I-40050 Funo di Argelato (BO) tel. +39-051/6649238 fax +39-051/6649248
Sodip 21, Boulevard Montmartre F-75002 Paris - France tel. +33-1/40262020 - fax +33-1/42210888 Giorgio Jäneke s.r.l. I-20050 Veduggio (MI) tel. +39-0362/911010 a.r. fax +39-0362/911100 HSA GROUP S.p.A. Via Ugo Foscolo, 27 I-21050 Bisuschio (VA) tel. +39/0332-476554 fax +39/03332-850307 hsa@hsacosmetics.com www.hsacosmetics.com Diamond International s.r.l. Via Foce Cesano,4/9 I-60019 Senigalla (AN) tel. +39/071-6610226 fax +39/071-6611104 info@diamondint.it www.difragrances.com Harmony Cosmetics DMCC Office 1906, Reef Tower, Cluster O, Jumeirah Lakes Tower, Dubai, U.A.E. tel. +971/4-4401277 fax + 971/4-4392243 www.herbal-essentials.com aly@harmony.ae Inika Organic 813 Springvale Road, - Mulgrave VIC - Australia 3170 tel. + 61 3 8544 80000 hello@inika.com.au HI Intertrade Europe Via Portogallo,11/125 I-35127 Padova tel. +39-049/7625241 fax +39-049/762 5177 VAG & Distribution 6, rue Pasquier F-75008 Paris tel. +33-1/58183970 - fax +33-1/40060210 Perfumes y Diseño España, S.L. Isla del Hierro, 5 E-28709 San Sebastian de los Reyes (Madrid) tel. +34-91/6588843 - fax +34-91/6588849 Milano Cosmetics s.r.l. Via Depretis, 6/9 I-24122 Bergamo tel. +39-035/3693611 fax +39-035/3693612
La Closerie des Parfums
Layla
L’Erbolario
Locherber
Lubin
Lumson Belotti
M:PLUS Cosmetics
The Merchant of Venice Furla - Police - Replay - Zippo Manila Grace - Blauer USA Pino Silvestre - Monotheme I Profumi di d’Annunzio MI-RE
Molinard
Nesti Dante
Nouba
Paglieri
Parfums Pergolèse Paris
Payot
Pupa Miss Milkie
Rancé
Sandalia
Salvatore Ferragamo Ungaro
Teatro Fragranze Uniche
Groupe Panther – La Closerie des Parfums ZI Gradignan Bersol 11 Avenue de la Madeleine F-33173 Gradignan cedex (France) tel +33/05.56.75.79.04 fax +33/05.56.75.53.36 valerie.madrid@lacloseriedesparfums.com www.lacloseriedesparfums.com Layla Cosmetics s.r.l. Via dei Pestagalli, 21 I-20138 Milano tel. +39-02/5062052 fax +39-02/5061160 L’Erbolario s.p.a. V.le Milano, 74 - I-26900 Lodi tel. +39/0371-4911 fax +39/0371-491411 www.erbolario.com Cosval s.p.a. V.le delle Industrie 10/5 I-20020 Arese (MI) tel. +39/02 935 80 479 fax +39/02 935 81 022 www.cosvality.com Lubin 3, rue du Roule F-75001 Paris tel: +33-1/40677009 fax +33-1/45021316 Lumson S.p.A. Via Tesino, 62-64 I-26010 Capergnanica (CR) tel. +39/0373-2331 fax +39-0373-233355 www.lumson.com lumson@lumson.com M:PLUS Cosmetics Via Unità d’Italia, 9/11 I-20065 Inzago (MI) www.mascaraplus.com info@mascaraplus.com Mavive S.p.A. Via Altinia, 298/B I-30173 Venezia (Dese) tel. +39-041/5417771 fax +39-041/5417798 MI-in Paris 102, rue des Poissonniers F-75018 Paris tel. +33/6-65299995 www.mirecosmetics.com etremosa@mi-in.kr Parfums Molinard 60, boulevard Victor Hugo F-06130 Grasse tel. +334-92423322 fax +334-89123068 export@molinard.com www.molinard.com Nesti Dante s.r.l. Via della Molina, 39 I-50010 S.Donnino (FI) tel. +39-055/8739401/2 fax 39-055/8739768 Nouba s.r.l. I-24061 Albano S. Alessandro (BG) Via Santa Barbara, 6 tel. +39/035-581996 fax +39/035-4521099 www.nouba.it - info@nouba.it Paglieri s.p.a. S.S. per Genova, Km. 98 I-15100 Alessandria tel. +39-0131/213584 fax +39-0131/6186663 Parfums Pergolèse Paris 59, Rue De Miromesnil F-75008 Paris Tel. +33-(0)1/53581402 or 1435 www.parfums-pergolese-paris.com Laboratoires Dr. N G Payot 10, boulevard du Parc F-92200 Neuilly-sur-Seine tel. +331/55625454 contact@payot.fr www.payot.com Micy’s Company s.p.a. Via De Gasperi, 22 I-23880 Casatenovo (LC) tel. +39-039/92341 fax +39-039/89205859 Rancé & C. s.r.l. Via Lombardini, 10 I-20143 Milano tel. +39-02/58100855 fax +39-02/89401058 Officina Profumeria Sarda s.r.l. I-07041 Alghero (SS) tel. + 39/340 3872516 www.acquadisardegna.it info@officinaprofumeriasarda Salvatore Ferragamo Italia s.p.a. Via dei Tornabuoni, 2 I-20123 Firenze tel. +39-055/33601 fax +39-055/3360734 Teatro Fragranze Uniche s.r.l. Via Pietro Nenni, 26/28 I-50019 Sesto Fiorentino (FI) tel. +39/055.4212240 www.teatrofragranzeuniche.it info@teatrofragranzeuniche.it
2nd Exhibition for Cosmetics, Beauty, Hair
Home Care, Private Label, Packaging, Ingredients
ICC - Istanbul Congress Center - Taksim, Istanbul - Turkey
www.beauty-istanbul.com Tel: +90 212 2229060
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+90 533 4843030
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info@beauty-istanbul.com
Organizer