Export Magazine 5-19 by mte edizioni

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THE INTERNET GUIDE TO THE BEAUTY INDUSTRY WORLDWIDE

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I N T E R N E T

N. 5 / 2019 - mte Edizioni s.r.l. - Via R. Gessi 28 - 20146 Milano - Tariffa R.O.C.: Poste Italiane s.p.a. Spedizione in abbonamento Postale - D.L. 353/2003 (conv. in L. 27/02/2004 n. 46) art. 1, comma 1, DCB - Modena - â&#x201A;¬ 7 In caso di mancato recapito inviare al CPO MODENA per la restituzione previo pagamento resi

ARMANDO TESTA

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THE NATURE OF BEAUTY Beyond the surface, beyond the horizon. There where the view fades into the distance and nature regenerates itself, a new kind of beauty is created. Real, natural. Living, emotional. A beauty that cures. A beauty that is pure. Your Beauty. Epurรก beauty.

Discover more on www.vitalitys.it #bellezzaviva

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SOMMARIO

N. 5 - Anno XXXIX september / october 2019 settembre / ottobre 2019 REDAZIONE: VIA R. GESSI, 28 - 20146 MILANO TEL. 02 / 48.95.23.05 FAX 02 / 41.23.405 export.magazine@mteedizioni.it www.exportmagazine.net

ADVERTISERS’ INDEX

Aestetica Napoli

78/79

Alfaparf Group

91/93

Baltic Beauty

BBCOS

56-57

Beauty Asia

Beauty Days Poland

Beauty Eurasia

BeautyIstanbul

Autorizzazione del Tribunale di Milano n. 85 del 16 / 02 / 1991

Cosmetica Italia Cosmobeauté

74-76

Direttore responsabile: Giuseppe Tirabasso

Cosmoprof Asia

Direttore editoriale: Claudia Stagno

Cotril

IV-112-III

CTL

110-111

Collaboratori: Annalisa Aita, Judy Bloom, Francesca Bonelli, Valérie Kaminov, Rebecca Lazzari, Gianni Pierbon, Joan Rundo, Simona Verga

Cosmoprof Bologna Worldwide

On the cover: Tecnoelettra, high-tech professional hairdryers

Correspondent for France: Catherine du Villard P.R. & Promotion: +39 / 02 4239443 Sped. in abbonamento postale D.L. 353 / 2003 (conv. in L. 27 / 02 / 2004 n. 46) art. 1, comma 1, DCB - Modena Abbonamento annuale Italia € 50 (5 numeri) versamento su c.c.p. n° 21104203 intestato alla MTE Edizioni Via R. Gessi, 28 - Milano

Toiletries, Cosmetics and Perfumes

1 / 62

Eslablondexx

82-83

Farmagan

104-105

Hacco

20-21

Hair & Co.

36-37

Inco

Ing

38-39

Intercharm Korea

Intercharm Moscow It&ly

Products and Appliances for Estheticians 63 / 80

Packaging and Raw Materials

81 / 100

Products and Appliances for Hairdressers 101 / 112

48-49

Koeco

72-73

Luxe Pack

MCB

100

Maxima

Make-up in…

Parlux

103

Pettenon Group

Polo Cosmesi

Previa

12-13

Professional Beauty Group

Stampa: Formagrafica - Faenza Group, Carpi (MO)

Rudy Profumi

Salon Look

26-27

106-107

Sarantis

Sensus’

Tecnoelettra Vitality’s Wabel Summit

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Salon International

Grafica: Roberto Cimarosa per MTE Edizioni - Milano

ICMAD

CONTENTS

Emsybeth

Helen Seward

Foreign subscription $ 55 (5 issues) + air mail fare (if requested). Editrice: MTE Edizioni s.r.l. Via R. Gessi, 28 - Milano

Cover – 3

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ALYS Style Pro the newborn at Tecno Elettra A pioneering engine to guarantee a perfect performance

The new model, called ALYS Style Pro, is the result of the relentless investment in research and development, a constant feature characterizing all products by TECNO ELETTRA. ALYS Style Pro is the result of years of technological innovation, research and development, and it covers an untouched power segment with reference to Tecno Elettra products. 2100W, a pioneering engine, 100% MADE IN ITALY, ALYS Style Pro boasts amazing and reliable performances above the average during the whole life of the product, making end users save time and money. The buttons placed at the front are perfect whether you are right or left handed, and the ergonomic handle allows maximum control for any hairstyle. The compact size and lightweight, together with the classic yet contemporary and trendy design, manageability and attention to the tiniest detail, make ALYS Style Pro the perfect answer to hairstylists’ needs, as well as the reference product in the professional hair dryers segment.

All Tecno Elettra products can be customized according to the customer’s needs; it is therefore possible to design and create a specially made product focusing the attention on a personalized marketing, with the aim to target the market segment identified by the Customer. Customization can refer just to graphics and aesthetics by adding the customer’s logo on the product, but it can also involve inner components, in order to satisfy the end user requests.

The digital technology of the professional R.A.M. 2.0 hair dryer is always on the crest of the wave, with its innovation in terms of lightness, performances and perfect balance between power and consumption levels, resulting in improved outputs. R.A.M. 2.0 features a super light Brushless engine, an entirely made in Italy electronic device; thanks to its compact size and inner air conveyor, the energy consumption is significantly reduced. The technological evolution of Tecno Elettra has ensured the concentration of all professional features in an incredibly lightweight hair dryer, extremely quiet, perfectly balanced and manageable.

During the customization process, it is of utmost importance to remember that the specific needs of the Customers are the basis on which a new product is shaped out of an already existing one from Tecno Elettra’s range. This generates a constant interaction among Tecno Elettra, Customer, market demands and development of a new brand.

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events

Sustainable Cosmetics Summit Key Take-Aways The Sustainable Cosmetics Summit (www.sustainablecosmeticssummit.com) drew to a successful close. Over 140 senior executives from the beauty industry convened in New York City to discuss sustainability issues. Organized by Ecovia Intelligence, some of the key outcomes of the summit are... 1. Packaging Innovations: With growing consumer awareness of plastic pollution, the beauty industry is facing pressure to reduce its packaging impacts. Examples of innovative packaging solutions were presented. Seed Phytonutrients gave details of its compostable bottle made from post-consumer paper, whilst the Korean company InnerBottle showed how its new packaging technology creates zero waste. 2. Consumer Impacts: In his opening keynote, Colin Beavan called for us to be more aware of the impacts we create in our everyday lives. The influential writer and internet blogger shared his own personal experience in trying to create zero impacts for one year. Whilst living in New York, him and his family lived without electricity, ate locally grown foods, and produced no trash. According to Beavan, we should not just reduce impacts, but also create positive impacts; examples include growing plants / trees / vegetables and volunteering. 3. Scrutiny of Supply Chains: Raw material supply chains are becoming increasingly scrutinized for environmental and social risks. Verisk Maplecroft Research showed that shea butter, silk, vanilla, and cocoa are cosmetic ingredients with some of the highest social risks; these include human trafficking, child labor,

discrimination and land grabs. Using essential oils as an example, Dee-Ann Prather from Down Under Enterprises showed how ingredient suppliers can provide traceability in their supply chains. 4. Wide Range of Green Materials: New sources of green ingredients are emerging. DuPont showed how it has created its Genencare ® OSMS BA material from food side streams. Genomatica is creating butylene glycol from plant sugars, whilst Aprinnova is making squalane from sugarcane. Butylene glycol is a petroleum-based solvent, whereas squalane is an emollient that has been traditionally sourced from shark liver oil. Details were also given on how plant cell technology is being utilized to produce active ingredients. 5. Look Beyond Organic: Diana Martin from the Rodale Institute called for farmers to adopt regenerative agricultural systems. The new Regenerative Organic Certification adds soil health, fair trade, and animal welfare to existing organic farming practices. The new scheme is backed by leading operators, such as Dr. Bronner’s Magic Soaps and Patagonia. 6. Creative Solutions: A number of speakers suggested creativity is required to resolve major sustainability challenges facing the industry. Molly Rowan Hamilton from Pearlfisher urged beauty companies to design sustainability into their brands. According to Molly, ‘one-

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size fits all’ does not work considering sustainable has so many facets. 7. Green Packaging Materials: Andrew Dent from Material ConneXion highlighted the issue with existing packaging materials: less than 5% of plastics are recycled in the US. He called for brands to look at green materials so they can prepare for a circular economy. Bio-engineered solutions on the horizon involve algae, fungi and bacteria. 8. New Business Models: TerraCycle showed how brands can move away from single- use packaging via its new Loop shopping platform. Described as a ‘circular shopping platform’, Loop enables packaging to be returned to brands and re-used. Loop made its debut in the US this month; partners include P&G, Unilever, ColgatePalmolive, Walgreens and Kroger. 9. Natural & Organic Cosmetics: According to The Benchmarking Company, 68% of American females purchase natural & organic beauty products, up from 49% in 2008. Health reasons are the primary factor, cited by 73% of buyers. 10. Create Marketing Experiences: The Millennials and Gen Z now represent half of American consumers. According to Sourabh Sharma from FIG Or Out, these growing influential consumers expect sustainability to be a core value of companies. He called for brands to create marketing experiences for these consumers. Winners in the digital age are likely to be brands which utilize social media, deliver clear communications, and create a brand / product story. Sustainable Cosmetics Summit Europe 4-6 November, Paris

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RUDY PROFUMI COMMITTED TO ETHICAL AND SUSTAINABLE FRAGRANCES Passion, dedication and artisanal care are the founding values of this Italian manufacturer

Rudy Profumi is a firm believer in nature and is committed to preserving it with ethical and sustainable products. All the ingredients are made in Italy and contain all the creativity, love and craftsmanship that are typical of the country and the formulations contain natural active ingredients obtained from cutting-edge sustainable technologies. Each line by Rudy Profumi has an organic and biodynamic active ingredient of Italian origin.

Rudy Profumi active ingredients are extremely fast and effective because they are in a completely bioavailable and active form. The Rudy Profumi extracts are processed on demand to guarantee maximum naturalness of their active ingredients, as well as the fragrance that marks the quality of the raw materials used. All the products are made using natural and delicate ingredients in the formulations. Their botanical origin makes them pleasant and non-aggressive, ideal for delicate and sensitive skins.

Cristina and Michela Calabrese receive the UP by Wabel Price for the ‘Best Men’s Fragrance’

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More than 95% of the ingredients in the formulations are of natural origin, the remaining percentage ensures product stability and pleasantness. The preserving agents are cutting-edge, therefore safe and well tolerated. All the products are cold-pressed, limiting energy consumption to a minimum. Rudy Profumi uses a bouquet of exclusive fragrances, the result of collaborations with the best master perfumers. The enveloping and delicate essences are inspired by nature to generate emotions and transform every treatment into a unique and unforgettable experience.

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RUDI PROFUMI FOR MEN The Rudy Profumi grooming products for men have been designed specifically for male needs and use the best that Nature and Science can offer for highly effective products. These natural ingredients include Caffeine for its strong anti-inflammatory and skin stimulation properties, Vitamin E which is a powerful antioxidant and Hemp, which contains a precious oil rich in Omega 3

and Omega 6 antioxidants. The Rudy Profumi grooming products are a Bath and Shower Gel 250 ml All Over Wash Body-Face-Hair and a Dynamic Water refresh & Invigorate which come in two fragrances. Magnetic is a spicy fragrance which opens with the refreshing citrus notes of Grapefruit and Bitter Orange, has a heart of Magnolia, Black Pepper and Jasmine and a drydown of Benzoin, Patchouli,

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Luxury Woods and Vetyver. The two Magnetic products are enriched with Coffee and Vitamin E. The second fragrance, Appeal, has top notes of Bergamot and Sichuan Pepper, a heart of Geranium, Lavender, Pink Pepper, White Thyme and peony and a drydown of Vetyver, Patchouli, Labdanum and Guaiac Wood, while t he All over wash and Dynamic Water are enriched with Hemp and Vitamin E.

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STR8 “Go for Great” SARANTIS GROUP Sarantis Group, is one of the leading fast moving consumer goods companies in Southern and Eastern Europe, founded in 1930, headquartered in Athens since 1956 and listed in the Athens Stock Exchange since 1994. Throughout our history, Sarantis Group has been offering high quality everyday products at competitive prices, always taking into consideration consumers’ latest needs, the Global trends and environmental impact. From Male & Female Fragrances and Toiletries, Cosmetics lines of Skin Care, Sun Care and Hair Care, up to Health Care, as well as everyday Household Products, Sarantis Group is offering the widest variety of options under 80 International brands with high brand awareness and leading market shares. The Group has a very strong International presence, currently operating subsidiaries in 10 European countries through an extensive distribution network and exporting to more than 40 countries worldwide. Looking ahead, SARANTIS GROUP aims to extend its portfolio of Distribution partnership agreements, capitalizing on the leading potential of our “Hero” brands, such as: STR8 – “Go for Great”, is a Men Fragrance line, offering high quality awakening aromas within a unique Eau De Toilette packaging, dedicated to young men at the age of 18-35 years old.

The brand aims to empower young Men to “get out there” without any fear or hesitation, follow their dream, aim high and “GO FOR GREAT”, like their hero Giannis Antetokounmpo. The famous NBA – All Star player, crowned MVP (Most Valuable Player) 2019, is the Brand’s Global Ambassador. STR8 has an upper mass positioning and offers a full series of fragrance and personal care products. Visit for more http://www.str8fragrances.com/

B.U. – “Be yourself” is a youthful and trendy Female Fragrance line presented in a highly innovative Eau De Toilette packaging. Offers a variety of perfumes associated with different moods of the day, uplifting the confident attitude of young girls 13-17 years old. BU specializes in high quality perfume propositions at an affordable mass positioning price. Visit for more http://www.sarantisgroup.com/en/bu BIOTEN – “The Power of Nature”, a Skin Care brand, enhanced with 100% natural ingredients, which fuse with indulging textures and delightful fragrances to create a unique treatment experience! Treats your skin with effective formulas to deliver the desired results according to your skin type and age.

Consumers benefit from a wide range of products for the Face & Body care created under the latest technological novelties with respect to the health and safety of the skin, paraben, paraffin and colorant free. Visit for more http://biotencosmetics.com/

CARROTEN- “Live your Summer”, is the No1 sun expert brand in Greece for the last 15 years. Carroten turns summer moments into a joy of life, carefree & full of fun, while at the same time our latest series combines Supreme Light Technology (UVB + UVA + IRA + VL) with the innovative hydrating combination, Moisture Balance System. Visit for more http://en.carroten.gr/

Sarantis Group will welcome your interest for a Distribution partnership agreement, contact us at info@sarantisgroup.com or tpetrou@sarantisgroup.com or call us at +30 210 6173000 - www.sarantisgroup.com

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Argan & Keratin AWARDED BEST GEL COLOR OF THE YEAR Argan & Keratin Color by pH Laboratories has won the 2019 Hair Products Award as Best Color in Gel of the year. The Hair Products Award represents an important acknowledgement of the quality of this product, but also the constant commitment on the part of the company to research and the development of new preparations. ARGAN & KERATIN COLOR Argan & Keratin Color is a color cream in gel, with no added ammonia, which donates intense colors, bright long-lasting and ensuring perfect coverage of grey hair. Its delicate scent makes the treatment a pleasant experience, while its formula enriched with Argan oil and keratin ensures moisture and softness to the hair. This formula in gel was designed to make application easier, maximize product performance and guarantee a shiny and even outcome. Besides the color in gel, the Argan & Keratin Color range comprises:

Madrid 27th October 2019 Previa Event On 27th October 2019 the appointment with Previa is in Madrid with a new edition of the Previa Event: an event which combines talent,

Argan & Keratin Shampoo, Argan & Keratin Mask, Argan & Keratin Elixir and Argan & Keratin Nectar.

in 2018 pH Laboratories launched on the market Flower, a hymn to beauty and sensoriality. The products, enriched with floral oils and extracts, turn salon services into unique and exclusive beauty treatments.

KEY ACTIVE INGREDIENTS Argan Oil: is used in many cosmetic preparations thanks to its several virtues, extremely rich in Vitamin E it carries out a regenerating action, infuses shine on dry, brittle and damaged hair. Keratin: one of the main constituents of hair fibres, carries out an instant strengthening and restructuring action.

THE VALUES pH Laboratories believes in innovation, research and quality and always look for exceptional performance and an elegant, sophisticated image for the products. The attention is focused on developing high-quality, effective formulations to achieve the top in the sector and guarantee a technical and pleasant to-use product to professionals. The same care is dedicated to product sensoriality, with extremely gentle enveloping fragrances, allowing the client to experience a unique, all absorbing beauty experience.

pH LABORATORIES, THE ITALIAN BEAUTY COMPANY pH Laboratories is a dynamic, avant-garde Italian company, focusing on the realm of high-end hair care and is present with its products in over 40 countries worlwide. The brand was born in 2013 with Argan & Keratin Color, a luxury range with precious Argan oil and keratin dedicated to color and post-color treatments. Following the great success obtained with Argan & Keratin,

fashion and performance in the name of Previa Haircare, focusing on the segment of natural luxury hair care. The first edition of the event, which was held in the Spanish capital last year, brought onstage the outstanding creations of professionals from all over the world and saw the triumph of the young hairstylist Charo Garcìa with an original and futurist creation. The challenge for 2019 is open and an even richer and exciting event is expected thanks to the presence of two exceptional special guests: Kumenhair and Ismael de Mora a young talent, the winner in the male category of the

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GROWING TOGETHER The company firmly believes that talent and professionalism are key elements for standing out in the world of hairstyling. pH Laboratories shares the enthusiasm and passion for the craft with the people it works with and believes in enriching hairstylists and in the importance of conveying competences and experience.

last edition of this Talent show. Onstage, apart from the finalists of the Previa Talent show (5 in the female category and 5 in the male category) in an “out of the competition” show, creations by the Kumenhair team will walk down the catwalk - this Valencia-based team has established itself globally thanks to their iconic and futurist style-and Previa’s Spain Male Collection by Ismael de Mora.

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L’AMANDE, A LONG HISTORY WITH NATURAL PRODUCTS The present-day brand L’Amande has a long history behind it, dating back to the 19th century when it belonged to the long-established “Garcin & Rabattu” soap works in Marseille, the capital of soap-making at the time. Thanks to the quality of its products, the brand became increasingly important and an independent company was set up, “Huilerie & Savonnerie de l’Amande”, in 1884. The soaps are still made according to the traditional “Marseillais” method, in which the oils and other

FIOR D’ARANCIO SUPREMO: THE PERFUMED JOURNEY CONTINUES L’AMANDE AROMATIQUE continues its perfumed journey through the road of “absolutes”, the noblest and most precious essences flowers can offer. This year, we propose the absolute of Orange Blossom. The beauty of orange blossom explodes in the springtime, inebriating us with its marvellous and warm fragrance. The symbol of eternal love, purity and good fortune, it has been used for centuries in the Far East, both in cosmetics and in medicine. Eau de Parfum Fior d’Arancio Supremo is a refined fragrance created around the precious absolute, which represents its heart, together with a bouquet of white flowers and aquatic notes.

ingredients are simmered in cauldrons for six days and six nights. L’Amande made the journey from Marseille to Savona in Italy, still on the Mediterranean coast, in the 1950s, where it is still based today. Only the best ingredients from this stretch of the Mediterranean coastline – oils, fragrances and essences – with specific aromatic and cosmetic qualities are used, such as olive oil, the Mediterranean gold, sweet almond oil (which gave its name to the brand) and the typical plants of the Mediterranean maquis.

The citrus top notes of mandarin, lemon and red Sicilian orange give it a spark and immediacy. White musk, amber, sandalwood and vanilla fix and give persistence to the composition. The perfumed and colourful Fior d’Arancio Supremo line is made up of products for cleansing, suitable for the whole family, characterized by delicate surfactants, created for sensitive skins. We offer a Shower Bath and a Hand & Body Cleanser with a practical dispenser. The refined heart notes of the absolute of orange blossom bring a good mood and dispel stress. They do not contain sles/sls, peg, parabens or colourings. Continuing the tradition of soap makers since 1884, we offer in an

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elegant box the Fior d’Arancio Supremo Perfumed Soap with shavings of 100% botanical origin, enriched with olive butter, shea butter and Vitamin E. After cleansing, here is Fior d’Arancio Supremo Body Cream: it leaves skin velvety soft and hydrated, being quickly absorbed. It is rich in important active ingredients such as Vitamin E with antioxidant properties and hyaluronic acid which helps the formation of collagen. Avocado oil also has a softening and regenerating effect, ideal for sensitive skins. It does not contain parabens, silicones, mineral moils, peg or colourings. The “wellness journey” continues with the alcohol-free Fior d’Arancio Supremo Deodorant Spray, ideal for delicate and sensitive skins. The refined fragrance with slightly citrus top notes explodes with the absolute of orange blossom which forms its precious heart. It protects at length, fighting the bacterial flora responsible for unpleasant odours, without inhibiting the skin’s natural breathing. It does not contain alcohol, propellant gases, aluminium salts, parabens, peg or colourings. This journey to discover the marvels of the absolute of Orange Blossom comes to an end with the alcohol-free Fior d’Arancio Supremo Body Mist without peg. It can be sprayed directly on to the body, avoiding face and eyes. Application can be repeated several times a day, to always feel fresh, perfumed, relaxed and happy.

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L’AMANDE ECOBIO: HEALTHY AND NATURAL PRODUCTS L’Amande EcoBio is guaranteed by certification of the ICEA: Institute of Ethical and Environmental Certification. The products are healthy and natural, without chemicals that are harmful form humans, animals and the environment: the packaging is made from FSC cardboard, with green ink and the bottles are made from 50% recycled petg. The line is mainly characterized by three glyceric extracts from organically-grown lemons, with a refreshing action, ginger, with a toning and energizing action, and green tea, a characteristic antioxidant. The strong point of the line is the fragrance m100% of natural origin. It is citrus and fresh, with essential oil of lemon, lime and sweet orange giving a boost of energy in the top notes. The warm and spicy heart of ginger and cardamom is completed by the green notes of verbena and cloves. L’Amande EcoBio presents seven products characterized by organic glyceric extracts of the

line and by the natural fragrance. Shower foam ideal for the whole family, it is enriched with bisabolol, derived from the camomile flower which fosters well-being and hydration. A delicate surfactant blend produces a light and soft foam that is ideal for all skin types. Intimate cleanser is characterized by a synergic humectant blend of panthenol, sorbitol, glucose and amino acids. It can be used by the whole family and it gives a fresh and cleansed sensation. Delicate and hypoallergenic Intimate wet wipes of organic cotton for intimate hygiene. With extracts of organicallygrown calendula, lemon balm and camomile with softening characteristics. Without alcohol, they cleanse respecting the natural pH of the mucus. They are particularly suitable when travelling, at work and for leisure time. Body Cream ideal to keep the whole body hydrated and fresh. The hydrolipid film is restored by the synergy of moisturizing elements such as plant glycerine, hyaluronic acid, panthenol and by nourishing elements such as organic jojoba oil

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and emulsifiers obtained from olive oil. The characteristic fragrance of the line is delicate and pleasant. Face Cream for all skin types. Ingredients: emollient and nourishing organic sweet almond, sunflower and argan oils. Tocopherol, a natural antioxidant that fights the formation of free radicals in synergy with moisturizing hyaluronic acid which prevents the formation of wrinkles and imperfections, strengthening the skin. Make-up remover wipes in soft organic cotton with a particularly delicate formula, developed for all skins. With a physiological pH, they do not contain alcohol. Enriched with delicate softening extracts of organically-grown sweet almonds, achillea and red vine, they eliminate impurities removing all traces of make-up. Lip Balm Stick, effective in protecting dry and chapped lips. The emollient and protective action is guaranteed by organically-grown shea butter and sweet almond oil. The light citrus and spicy aroma makes it pleasant and fresh.

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INTENSE GEL HAIR COLOR WITHOUT AMMONIA OR OXIDATION • intensive, brilliant colors without ammonia and oxidation • valuable almond protein, panthenol and papaya extract • protects and strengthens the structure of the hair and ensures perfect light reflections • for global applications, highlight effects and freehand techniques

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ICONs/MeN/TOOLS THE ITALIAN COSMOPOLITAN ELEGANCE

DOMINO Simplicity, elegance and respect are the key words defining DOMINO. A new range dedicated to the modern man who wants to care for

his skin, hair and beard with no compromises. High-performance professional formulas which ensure an impeccable look without foregoing the feeling

of total well-being.

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www.helenseward.it

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GROOMING SPECIAL EDITION: INTRODUCING DOMINO, THE NEW BEAUTY ROUTINE FOR MEN BY HELEN SEWARD Grooming is steadily turning into an authentic ritual for men who are interested in take caring of themselves and their appearance, especially their hair and beard which must always be perfect. Hence the introduction of DOMINO from the Helen Seward laboratories, the range dedicated to the modern man who wants to take care of his skin, hair and beard with no room for compromises. Simplicity, elegance and respect are the key words defining DOMINO, products for treatment, styling and shaving which ensure an impeccable look without foregoing the feeling of total well-being. High-performance professional formulas, are the result of continuous research combining naturally Mediterranean sourced raw materials and technological complexes. With the unmistakeable made in Italy hallmark of excellence, of course.

DOMINO CARE DOMINO CARE products have been developed for the daily treatment of damaged hair with a tendency to fall out and affected by excess sebum. The combination of Pro-Care System and organic elderberry extract improves the condition and appearance of the scalp and hair. And a super active charcoal-based mix for an overall result which benefits the body as well. REINFORCE SHAMPOO / REINFORCE TONIC HAIR & SCALP / 3 IN 1 CHARCOAL SHOWER SHAMPOO

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DOMINO STYLING DOMINO STYLING products are irreplaceable tools for men who are keen to keep up with the latest trends, but never want to forego healthy hair. Men, looking to conceal the onset of white hair or be bold with structured hairstyles, can do so with DOMINO. The formulas enriched with arginine and organic elderberry extract guarantee perfect results and a long-lasting hold.

BLACK GEL / FINISH GEL / FIBER PASTE / ICE WAX / BRILLANTINE POMADE

GROOMING DOMINO GROOMING products consist of a complete range for the daily care and styling of beard and moustache, in keeping with the best Italian barber traditions. They are must-have allies for men who simply wants to be impeccably groomed in total comfort. The formulas enriched with Pro-Bioma System, Vitamin E and organic elderberry extract ensure hydration and maximum protection.

SHAVING FOAM CREAM / SHAVING GEL / AFTER SHAVE BALM / HAIR & BEARD OIL / HAIR & BEARD CREAM / MOUSTACHE & BEARD STYLING POMADE / AFTER SHAVE LOTION / CEDAR WOOD Find out more: www.helenseward.it

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LONDON EXCEL LONDON 5-7 OCTOBER 2019 PRESENTED BY

www.salonshow.co.uk #Salon19

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THE HEART OF HAIRDRESSING

TICKETS NOW Book your tickets now at www.salonshow.co.uk/ExportMag or call the ticket hotline on 0844 581 4915 (UK) or (0)121 796 6291 (Overseas). 27 www.exportmagazine.net

events

ICMAD APPOINTS DR. KEN MARENUS AS PRESIDENT Independent Cosmetic Manufacturers and Distributors (ICMAD), a non-profit trade association supporting creative, innovative companies, with a focus on independently owned businesses of all sizes, is pleased to announce the appointment of Dr. Ken Marenus as its President. Dr. Marenus has a distinguished career in the beauty industry and has been actively involved in representing the industry in the US, Canada and Europe. “Ken brings an unbeatable combination of extensive knowledge and a passion to encourage grassroots innovation and entrepreneurship across the beauty industry. Dr. Marenus’ expertise in issues that are relevant to regulators and legislators in the US and internationally will be immensely valuable in representing and educating our members. His perspectives on the opportunities and challenges of entrepreneurship in the beauty industry resonate strongly with our members and tie closely to ICMAD’s mission,” said Sanjiv Mehra, Chairman of ICMAD. “ICMAD has been an active voice in the beauty industry and we have a strategy to continue to invest in resources for our members. With Ken’s leadership we look forward to being even more relevant and effective and to fulfilling our mission to support innovative beauty companies,” said Chris Hobson, Vice Chairman ICMAD. Dr. Marenus will be responsible for overseeing the administration, programs and strategic plan of ICMAD. Other key duties include legislative advocacy, marketing, and member and community outreach. He will report directly to the Board of Directors and will work with them to fulfill the organization’s mission. “The past decade has seen the growth of both tremendous opportunity and unique challenges for the cosmetics industry.

There has been a significant impact from the emergence of independent beauty companies as leaders in product innovation and branding over the past decade and as a result, ICMAD members and others like them, are now playing leading roles in the global beauty marketplace. As new business models are created and barriers to competition change, we expect the industry to continue to experience strong levels of growth, innovation and globalization. Through this period, ICMAD will be a strong voice to foster creativity and innovation and to support the entrepreneurial spirit that is driving this change. Having spent my career in beauty and having had many opportunities to get involved in broad industry issues, I am excited by this opportunity to lead ICMAD and to represent independent cosmetics companies,” said Dr. Ken Marenus. Dr. Marenus is recognized worldwide as one of the leaders in the field of cosmetic science and skin biology. He has authored ten patents and numerous publications in medical and technical journals on topics ranging from product evaluation to the dermal impact of UV and IR exposure. Ken’s deep understanding of brands and the factories, labs and other entities that are an integral part of the beauty value chain, was developed from years of senior leadership experience at Estee Lauder and Mary Kay.

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Over the years, Dr. Marenus has served in a number of capacities at leading beauty industry trade associations. He was President of the Dermal Clinical Evaluation Society, a group dedicated to the advancement of safety and efficacy testing in the personal care and cosmetic industry. Ken served as National President of the Society of Cosmetic Chemists and was Chair of the committee on scientific affairs for the society. He was formerly Chair of the Scientific Executive Committee of the Personal Care Products Council in the United States and Chair of the International and Technical Committees of Cosmetics Alliance Canada. Additionally, he was on various committees of Cosmetic Europe and of International Cooperation for Cosmetics Regulations. Dr. Ken Marenus has a Ph.D. as a cell biologist from UCLA and was a post-doctoral fellow in Biophysics at Johns Hopkins University. He was an Adjunct Professor of Pharmacology and Industrial Pharmaceutics at Long Island University. Ken has also held adjunct faculty positions in Dermatology at the University of Texas at Dallas and at the State University of New York Stony Brook School of Medicine and in Biology at C.W. Post College. He is currently on the Board of Directors of the UCLA Life Sciences College.

Company subject to management and coordination by AGF88 Holding S.r.l.

servicing beauty industry since 1946

A G R O U P C O M PA N Y O F

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COSMOPROF NORTH AMERICA 17th EDITION The largest B2B beauty exhibition in the Americas ended up with unparalleled business networking opportunities

There were three main sections, two of which were dedicated to Cosmetics & Personal Care, with growth in the skin care sector, and Professional Beauty. Country pavilions from 8 different countries featured beauty brands that showed authentic elements and innovation from their markets in the beauty industry. The special show floor areas included Discover Beauty, Discover Beauty Spotlights, Discover Green, The Beauty Vanities, and Tones of Beauty.

The exhibition, held as usual at the Mandalay Bay Convention Center in Las Vegas, welcomed from July 26 to 28, 2019, retailers, distributors, beauty brands and suppliers from across the world, offering unique opportunities to make new relationships, foster collaborations and get inspired, bringing the world of beauty under one roof.

The show floor space covered 312,38 sqf (29,045 sqm) of space, up 3% from 2018. There were 1,435 exhibitors from 43 countries; over 40,000 visitors could see and experience new programs, special areas, and run interesting networking opportunities. All facets of the beauty industry have been showcased at CPNA.

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COSMOPROF & NORTH AMERICA AWARDS The Cosmoprof North America Awards celebrated the most outstanding finisched products that exhibited. At CPNA, while the Cosmopack North America Awards recognized the best in formulation and packaging design. The ‘Awards’ winners were selected by a jury and announced across ten categories during a ceremony at the show. 2019 Award Winners:

The third section of CPNA, acting as a “show-within-a-show” was Cosmopack North America, dedicated to the entire supply chain of the cosmetic industry: contract manufacturing and private label, machinery, primary and secondary packaging, applicators, ingredients, and raw materials.

Haircare 18.21 Man Made: Man Made Wash | Spiced Vanilla 3-1 Body Wash, Shampoo and Conditioner inspired by the spirit of prohibition era bootlegging.

Make-up Nutracosmetic GmbH: Nutraskin Silk & Smooth Concealer / Nutraskin Super Wear HD Foundation Nutraskin Super Wear HD Foundation refines the skin texture for a fresh radiance, like a day in fresh air-and remains invisible. Nutraskin Silk & Smooth Concealer nourishes with extracts of white and black tea and reliably covers redness, dark circles and fine lines. Skin Care ACURE: Seriously Soothing Serum Stick Stick it to dry skin with this nourishing combo of blue tansy oil, grape seed oil, and hyaluronic acid. The launch of the first edition of Cosmopack was accompanied by initiatives including the special curated area Discover Pack for some new exhibitors, dedicated Buyer Program, packaging-related conferences, and the Factory, an activation that recreated the entire manufacturing process of a cosmetic product live, thanks to the participation of a selection of Cosmopack exhibitors. In this first edition, Factory produced the Pure Factory clean beauty face highlighter. One of the top priorities of the 1th edition was the Buyer Program, attracting top buyers including Alibaba, Blue Mercury, Cos Nar, CVS Health, Macy’s, and Space NK. Retailers, international buyers and professional distributors from across the globe could meet CPNA exhibitors in a specially dedicated area.

Natural & Organic Creightons PLC / Potter and Moore Innovations Ltd: Bambeautiful - Densifying Foam Natural Care for Thinning Hair.

Tools & Devices PMD Beauty: PMD Clean Pro RQ Smart Facial Cleansing Device with ActiveWarmth and Rose Quartz Massager.

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BOUTIQUE, A CHARITY INITIATIVE Boutique, as in Bologna and Hong Kong, is a beauty sampling bar, featuring products from exhibiting companies and providing visitors the opportunity to curate their own customized beauty bag, created in collaboration with HCT Packaging, to take home. All donations collected onbehalf of this initiatives benefited “Look Good Feel Better”, a charitable foundation dedicated to improving the quality of life and self-esteem for people undergoing cancer treatment. The 18th edition of Cosmoprof North America will be held in June 30-July 2, 2020.

ICMAD Names Winners of 2019 Indie Beauty Innovators Awards

ICMAD has announced the winners of the 2019 Indie Beauty Innovator (IBI) Awards, an annual awards program that celebrates innovation across product development, brand stewardship and overall talent in the beauty industry. This year’s IBI Awards, formerly knowns as the CITY awards, honored winners across 11 categories. Winners were announced during the awards dinner event on Tuesday, July 29th at the Four Seasons Hotel in Las Vegas. The event was hosted by ICMAD President, Dr. Ken Marenus, and ICMAD Chairman & Rare Beauty Brands President & CEO, Chris Hobson. Keynote speakers included an esteemed lineup of industry leaders, including David Olsen, former CEO of Cos Bar, Joel Bines, Managing Director at AlixPartners, Anne-Marie Kline,

Former CMO of Living Proof, who spoke about building a beauty brand in an increasingly crowded market, and Brian and Sandy Stewart, Producers of Sharkwater Extinction, who discussed the importance of formulating products with care and consideration for the impact on endangered species.

“Innovation is the lifeblood of our industry,” states ICMAD President, Dr. Ken Marenus. “The personal care and cosmetics industry is experiencing exponential growth thanks to brands disrupting through innovation and redefining the face of beauty. Our annual awards program shines a spotlight on the most innovative

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2019 Award Winners: Accessories / Tools / Brushes NuFace, Fix Line Smoothing Device Bath & Body Queen V, Rub Me The Right Way Fragrance Raw Spirit Inc, Wild Spirit Discovery Set Innovator Brand of the Year NuFace Haircare Virtue Labs, Virtue ColorKick Makeup Beautyblender, BOUNCE Liquid Whipped Long Wear Foundation Men’s Caldera + Lab, The Good Skincare SPF Ventures, Brush On Block Protective Lip Oil SPF 32 Green Innovator Brand of the Year Distil Skincare, AO Skincare Charitable Company Handcrafted Honey Bee, Smarty Pits Entrepreneur of the Year Alicia Grande of Grande Cosmetics

beauty brands and entrepreneurs who are pushing the boundaries with transformative products and solutions to meet the needs of the ever-evolving global marketplace. This year’s awards were a wonderful celebration of excellence and ingenuity and we congratulate all the finalists and companies honored with the 2019 IBI Award.”

2020 COSMOPROF BOLOGNA, ITALY – FAIR DISTRICT

12 – 15 MARCH

13 – 16 MARCH

A new world for beauty Bologna, Hong Kong, Las Vegas, Mumbai

Company of

With the participation of

cosmoprof.com

Organiser BolognaFiere Cosmoprof S.p.a. Milan, Italy P +39 02 796 420 F +39 02 795 036 info@cosmoprof.it

In partnership with

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INTERVIEW WITH RENATO ANCOROTTI, PRESIDENT OF COSMETICA ITALIA EXPORT MAGAZINE: Cosmetica Italia has once again taken part in Cosmoprof North America this year. What does this presence mean? RENATO ANCOROTTI: The USA is one of the most important markets for Italian cosmetics companies and is the third export destination, after France and Germany. Exports of Italian cosmetics to the USA are worth euro 499 million and have recorded a growth of 20% compared to 2017. These figures confirm how attractive the US market is both for brands and for outsourcers and for private label manufacturers. EM: The USA is notoriously a complex market: what is the role of Cosmetica Italia in helping to conquer this market? RA: The Association supports companies by helping them to enter this market which, once some hurdles have been overcome, can offer great results. The numbers we are talking about are important, well above what can be found on other markets, such as the European one. A look at the dynamics of Italian cosmetics exports to the USA shows how some categories of products are growing more than others; make-up products have shown an increase of 31.8%, alcoholic perfumery +15% while products for the body +31%. Cosmetica Italia has the tools to support the companies in their process of internationalization, in particular for those companies that do not have large in-house structures to take on this market. EM: Are there any requisites that are indispensable for an Italian company to be able to export to the United States? RA: First of all the regulatory aspect has to be respected. Cosmetica Italia, thanks to its experts, offers extremely good and competent support in the regulatory

field, which is an indispensable point for Italian products to enter the market without any problems of a technical nature. In addition, you also have to have a good dose of ‘export culture’ on the market of reference. We know that the “ Italian Style” is greatly appreciated on the US market. In addition Italian-made products stand out for their innovation, reliability, quality and respect of high standards of safety. However, it is essential to be able to interpret the needs of the country being exported to: for example, some products, which are very successful in Italy at times have to adopt a slightly different style, suitable to the different needs of American consumers. So, yes “Made in Italy,” but with some precautions. The global figures of Italian export are high: of the 11 billion and 400 million of the turnover of Italian cosmetics, 42% is represented by export. And the United States, as we said, represents 10.4% of Italian exports for a value of euro 499 million, is a key market showing continuous growth. EM: On the US market, what chances do outsourcing companies and the brands, have? RA: The opportunities for Italian companies are considerable, as they are favoured by the great inclination of American consumers for products made in Italy, synonymous with excellence, quality and safety. The success of a brand depends on the appeal that it can offer on the US market, which we know is competitive and occupied to a large extent by the multinational corporations. Special attention has to be paid in presenting the products which are really suitable for the target, as well as identifying the most suitable distribution.

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EM: What is the contribution that Cosmoprof can make in its various editions? RA: Cosmoprof, in its Bologna edition, and in the different international editions, is the most important trade fair rendezvous for the cosmetic sector at global level. Thanks to the long-established partnership between Cosmetica Italia and BolognaFiere Cosmoprof, the Italian industry can count on a solid vehicle of promotion of its values and its excellences. Cosmoprof North America is the rendezvous of reference for the beauty world in North America and in particular in the USA; Italian companies look at this show with great interest as an occasion to show products made in Italy to their best and establish them on an important market like that of the USA. EM: Can the proliferation on the American market, and not only here, of the so-called ‘indie Brands’ also be positive for Italian companies? RA: Absolutely! Thanks to the indie brands, which proliferate in particular on the West Coast, the market has become lively: space has been created for new and creative brands, which express alternative concepts, far closer to consumers than in the past. The success of the indie brands, in my opinion, has created a new space that can be occupied, as well as by the autochthonous brands, by other proposals as well, including ours.

C.S.

interview

INTERVIEW WITH ALESSANDRO GRECO, HEAD OF FASHION SECTION, ICE (ITALIAN TRADE COMMISSION), NEW YORK EXPORT MAGAZINE: Can you explain the project that ICE is carrying on to promote the Italian cosmetics industry? ALESSANDRO GRECO: It is an absolutely innovative project, especially in terms of format and work methodology, as ICE usually performs traditional promotional activities, such as taking part in trade fairs or implementing partnerships with retailers. The project in question is carried out by our New York office in very close and constant collaboration with Cosmetica Italia, the personal care association. The project has its basic motivation in the fact that the American market, for the cosmetic sector, is one of the most appetizing markets in terms of volume. Although Italy is the 5th supplier country of the United States, we have to remember that we are facing rather complex dynamics, where the players in the field in terms of retailers are numerically lower than Italy and Europe in general. The market is in the hands of large chains, which are difficult to reach by simply sending an email of presentation, and few independent retailers. The approach to the chains has to be studied carefully, taking into account the different habits both of the consumers and of the operators. If Italian companies are leaders in the development and creation of products, it is well known how strong and aggressive American distribution companies, and the brands, are in the marketing aspect. We have created a programme which essentially takes the companies by the hand and introduces them on to the market, trying above all to apply the methodology of the most suitable approach. The programme is divided into two sections: one part called ‘incubator’, for companies that are novices

in approaching the market: in this phase the training and educational aspect predominates, with monthly webinars, with lectures, seminars and so on, aimed to let them understand the reality and the specificity of the market. At the same time, communication and PR activities are carried out. Another section called ‘accelerator’ is dedicated to the companies with greater experience behind them. Whilst the educational part remains for them the part on marketing support, communication and PR is prevalent. We use a PR agency to support the progress of the companies with a programme of communication, which can also include the organization of events. For example, last year we set up a pop-up store at a retailer’s in Miami; before the end of the year we will be repeating the same operation in New York. Our strategy is to gradually accompany the companies by hand. EM: How many companies are part of the programme so far? AG: In all, about fifty, about forty in the incubator and ten in the accelerator. A ‘brand review’ is made in the project. Once a month we bring together a team of experts, made up of buyers, experts in communication etc., who analyse some products (5 or 6) of each company, in terms of packaging, labelling, formulation, claim, communication, i.e. all the aspects that go into the product. In a report of about 20 pages, the company can read about its strengths and its weaknesses, with some suggestions on how to approach the American market. One of the delicate points is precisely communication. As every country has a communication culture of its own, including from the linguistic point of view.

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Sometimes the claims on the products are not very clear or even controversial; for example, the commonly accepted expressions in Italy could be incomprehensible or even offensive and negative in the United States. The marketing can also vary with respect to the packaging; sometimes the American consumer prefers more practical solutions, for example a dispenser. EM: How is the project structured? AG: The beauty desk, which is called ‘Beauty Made in Italy’, is followed by an expert, Meredith Kerekes; personally I have tasks of supervision and administration due to my role as an official of ICE... This is a pilot project for the sector and also for ICE. It is giving us great satisfaction, even though it is very complex. Thanks to the success we have had so far, we are thinking of replicating the same concept in other sectors, such as footwear for example. EM: Are you willing to expand the portfolio of the companies? AG: Of course! Participation in the project is free of charge, thanks to the funds offered by the Ministry for Economic Development. There is only a fee for those companies who want to do the ‘brand review’. All companies are welcome; they just have to contact us: www. beautymadeinitaly.com The programme is now in its third year.

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interview

COSMOPROF REINFORCES ITS INTERNATIONAL STRATEGY Interview with Enrico Zannini, General Manager BolognaFiere Cosmoprof

the show is growing each year and it is a very valuable reference for anyone focusing on the Asian market. As for Cosmoprof di Bologna, suffice it to say that, on the same date compared to 2018, we are seeing an increase in exhibition sales of 10%. In 2019 we will be covering the same surface area as last year; it is a year of transition as we are doing work which will allow us to have a new hall in the centre of the exhibition area in 2021. EXPORT MAGAZINE: Cosmoprof North America 2019, marked by a number of innovations, has recently come to an end: how do you evaluate this edition? ENRICO ZANNINI: We are pleased with this edition, it was the first year of Cosmopack, and the response from the sector, at the exhibition level, was positive, with an interesting number of presences. As at our other shows, we implemented the Factory project, which was of great interest to visitors. The number of exhibitors was stable in the other sectors, with a slight increase in visitors. We rationalized the layout of the exhibition area, to obtain a clearer distribution of the sectors; we restyled the signs, which are now clearer than before, for the purpose of being able to identify the various areas by category quickly, for example the part devoted to Green beauty, Discovery Beauty, Tones of Beauty and others. EM: Looking at the future appointments, what does next autumn have in store for us? EZ: We are expecting a good edition of Cosmoprof Asia in Hong Kong;

EM: Do you believe that Cosmoprof Bologna represents a particularly suitable showcase for European companies? EZ: I am sure that Europe expresses itself with high level proposals and that it is an important reference for the business operators all over the world. If we are talking about Italy, we know how important Italian-made products are on international markets, from make-up products to the professional hair sector, from professional cosmetics to retail and personal care. The data provided by Cosmetica Italia are proof of this. Naturally other important countries also offer interesting ranges of products. Cosmoprof is the interface of the international cosmetics industry. At the 2020 edition, at exhibition level, we will be recording an increase in the sector of machinery, as well as in professional beauty.

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Participation in the country halls continues to be high. EM: Cosmoprof has also entered into collaborations in South America, can you tell us about this? EZ: These are commercial collaborations with some existing shows. We have started with Belleza y Salud in Bogota in Colombia, and now it is the turn of Brazil in early September with the Beauty Fair in SĂŁo Paulo. For this edition we have organized the participation of a large group of international companies and we are satisfied with the work done, which will definitely continue next year. This collaboration, virtuous for both the parties, also includes the participation of a large group of Brazilian companies of an excellent level in the next edition of Cosmoprof Bologna.

interview

EM: What are the programmes for the second half of the year in Italy? EZ: In October there will be the Beauty Forum in Milan for the professional beauty sector with a completely innovative format; in November the appointment is in Turin with On Hair, with a programme of shows that will be even richer than last year. The sale of tickets is to date very exciting and a sign of great interest in updating by the hairstyling sector. EM: What is, in general, the strategy of the Cosmoprof brand, as well as an obvious consolidation of what already exists? EZ: In the first place that of being positioned in an increasingly structured way at international level; the market is moving quickly and attention is increasingly focused on abroad. We are trying, from our Milan office, to differentiate the proposals to follow the evolution of the market and the requirements of both exhibitors and visitors. How? In promotion and in the search of partners, including from outside the circuits we usually use.

We intend to interact more intensely with our joint-ventures, to collaborate in an increasingly synergic way and with a necessary overall vision

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of the various projects. By September we will be announcing some interesting new projects, and it will be a pleasure to talk about them soon.

C.S.

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COSMOPROF INDIA 2019 IN MUMBAI Huge development of the second edition, with 237 exhibitors and 7.429 professionals

Cosmoprof India Mumbai closed the 2019 edition with excellent results, reflecting the constant growth of the cosmetics industry in India: from 107 exhibitors in 2018, 237 exhibiting companies from 23 countries and regions took part to the 2019 edition. Compared to 3,898 attendees last September, 7,429 professionals attended the three days of the event this year. “These figures well represent the growth of Cosmoprof India, compared to the preview edition of September 2018, thanks also to the new location, the Bombay Exhibition Center, with a richer exhibition offer - declares Enrico Zannini, General Manager of BolognaFiere Cosmoprof. - Cosmoprof India does not stop there: this year’s success bears witness to the enormous potential of this event, in a constantly growing market - in the period between 2018 and 2023 an overall growth of 9.7% is expected,

with significant growth rates in particular for the perfumery sector (+ 19.6%) and for make-up (+ 13.1%). To facilitate networking and business between companies and international and local operators, for the next edition we will increase the display area available to exhibitors, focusing on manufacturing, a key sector of the cosmetics industry in India. We are sure that these are the first steps for the development of an event,

show of this caliber in such a short while since the preview edition. Cosmoprof India proudly encourages a Made in India concept of beauty: we wish to do so by setting new standards for the sector through the immense amount of exposure and networking between local and global brands. This give and take will no doubt inspire new ideas, innovations, technology and solutions and will play its part in making the market set to reach the projected

which will soon become a reference appointment for the beauty sector in India.” Mr Yogesh Mudras, Managing Director, UBM India said, “We are impressed with the immense success of the debut edition of the Cosmoprof India Show. It is indeed an amazing achievement to organize a

valuation of USD 35bn even before 2035.” Cosmoprof India has hosted the best of local and international companies for all sectors: ingredients and raw materials, machinery, OEM, contract manufacturing and private labels, primary and secondary packaging, service providers, finished

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products - divided into Perfumery and Cosmetics, Beauty Salon and Spa, Hair, Nail and Natural & Organic. Country pavilions from Italy, USA and South Korea exhibited on the show floor, too. Over 100 top buyers have been invited to the event, as part of the Buyer

Program, a consolidated tool for all the events of the Cosmoprof platform. Particular attention was paid on the one hand to retailers and salon owners from the main Indian states, on the other to key markets for the local cosmetics industry – China,

Czech Republic, Kenya, Malaysia, Saudi Arabia, South Africa, Spain, Thailand and United Arab Emirates. Great success for the eight seminars of CosmoTalks, with the involvement of 20 international speakers and 800 participants.

THE ITALIAN COSMETIC INDUSTRY AT COSMOPROF INDIA After the success of the first-ever edition last September, Cosmetica Italia will renew its support for Italian companies in the sector that will be attending Cosmoprof India 2019. The event, scheduled to take place from 12 to 14 June at the Bombay Convention & Exhibition Centre in Mumbai, adds to Cosmoprof’s international network, as the fourth in this series after Bologna, Hong Kong and Las Vegas. Twenty-four Italian companies, of which nineteen are Cosmetica Italia members, will be in Mumbai representing the entire sector and production chain. Cosmetica Italia also supports the Italian group participation promoted by ITA, the Italian Trade Agency, bringing together eight companies, of which six are members. The delegation of Italian companies at Cosmoprof India will also meet the General Consul for Italy in Mumbai, Stefania Costanza, during a reception to be held on Thursday 13 June. «Our entrepreneurs are interested in India. Last year, the figures for this market came close to €11 billion, placing India in sixth place for cosmetic use after Europe, the US, China, Japan and Brazil - says Renato Ancorotti, president of Cosmetica Italia - The penetration of our companies is still marginal, but the figures should obviously be seen as an opportunity to seize. With this in mind, Cosmoprof India is a key moment for local operators to meet and an exclusive forum for analysing the trends in this market». India ranks 40th in terms of exports of Italian cosmetics,

at a value of nearly €18 million. However, it is the growth trend of these exports which is particularly striking, with an increase of 23% in 2018 on the previous year. In addition, considering only the Asian area, India ranks seventh in terms of exports of Italian cosmetics. The cosmetics categories with the highest exports, in terms of value, are alcohol-based perfume products and face and body products, accounting for €6.6 million and €3.7 million respectively which, along with make-up (€3.1 million), comprise two thirds of Italian exports to India. Indian consumers are mainly interested in products that meet primary needs, such as daily hygiene items, which account for over half of cosmetics used. Mintel forecasts for 2019 point to a buoyant growth in haircare products, above all hair colour products (+11.2%) and gels/waxes (+10.8%). In the medium/long-term, forecasts for 2022 indicate increasingly important trends for make-up products, with an average annual growth of 10.5%. Turnover of the Italian cosmetic industry in 2018 exceeded €11.2 billion, up by 2.1%. International markets recognise the quality of Italian products, with significantly high exports close to €4.8 billion (+3.8%). These trends have had a positive impact on the trade balance which reached a record figure of nearly €2.8 billion in 2018. The cosmetics industry as a whole, from ingredients to machinery, packaging and finished goods, reached a value of €16.2 billion.

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The issues analyzed by the partners of the initiative - BEAUTYSTREAMS, CENTDEGRES, EUROMONITOR INTERNATIONAL, KLINE & COMPANY, MINTEL, ONELINE WELLNESS, STYLESPEAK and WGSN - provided companies and professionals with interesting suggestions, helping them to identify the trends that are influencing the Indian market and to understand which are the most suitable strategies to face the consumers’ demand for sustainable products. At Cosmoprof Onstage, selected exhibiting companies - DERMAPEN, DNG GROUP with BARBA ITALIANA, LOOKX, PEVONIA INTERNATIONAL, RICA and SWATI - presented their products and services to operators and buyers, with live demonstrations. Cosmoprof India Awards rewarded exhibiting companies that are investing in research and innovation, to present new proposals to Indian consumers. The winners, chosen by a jury of 11 international cosmetic industry experts, were announced at the Cosmoprof India Gala Night, on Wednesday, June 12. The international trend agency Beautystreams contributed to the initiative; the exclusive trophy was created by centdegrés, global design agency. New products, innovations, trends and the most significant initiatives of the event were shared by the five Official Bloggers of Cosmoprof India 2019, who involved their followers - about 1 million fans - in the international Cosmoprof community. The 2019 edition has received considerable feedback on the main

social media, too - instagram, facebook and linkedin: since last year, the official pages of the event have reached over 62,000 followers. The key trends of the local market are the subject of the CosmoTrends report, prepared with the participation of Beautystreams, one of the most interesting content for professionals participating in all the Cosmoprof events. The initiative aimed at highlighting the most recognizable trends at Cosmoprof India Mumbai, chosen by Beautystreams trend scouters.

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Thanks to CosmoTrends, buyers, journalists and influencers will have an exhaustive overview of what is new for the beauty universe in India. Among the most appreciated areas in the event, #VibrantIndia: The Scented Fabric Play, in collaboration with centdegrés. The installation offered a new perspective to understand the potential of the Indian market, starting from the culture and traditions of the country. To the thousand colors and fabrics that represent India all over the world, centdegrés has combined the scents which have always made the country recognizable, offering visitors the opportunity to personalize a candle. Next appointment with the Indian market trends is for the next edition of Cosmoprof India, from 2 to 4 September 2020.

2019 COSMOPROF ASIA HONG KONG A new world for beauty Bologna, Hong Kong, Las Vegas, Mumbai cosmoprof-asia.com

Sales Office Asia Pacific UBM Asia Ltd, Hong Kong P +852 2827 6211 F +852 3749 7345 cosmasia-hk@ubm.com

13 – 15 NOVEMBER 12 – 14 NOVEMBER ASIAWORLD-EXPO HONG KONG CONVENTION&EXHIBITION CENTRE Sales Office Europe, Africa, Middle East, The Americas BolognaFiere S.p.a., Bologna, Italy international@bolognafiere.it For info: P +39 02 796 420 international@cosmoprof.it

Marketing and Promotion BolognaFiere Cosmoprof S.p.a. Milan, Italy P +39 02 796 420 F +39 02 795 036 info@cosmoprof.it

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Organiser Cosmoprof Asia Ltd

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compan y

FROM THE EMSIBETH LABORATORY: CROMAKEY-TIME in 10 minutes the color you needed

In 10 MINUTES WITH CROMAKEY-TIME: • Total coverage of white hair. • Extremely intense and brilliant colors. • Ultra-supple, moisturized, silky hair. Based on cosmetic cream and with a high concentration of Micropigments, pure at 98%, Cromakey-Time guarantees intensity and extreme brilliance. A steady and covering taste of color. High tolerability and long-lasting formula. 27 shades and from now 14 more with 0% ammonia but still a leave in time of only 10 minutes.

It also has active ingredients that assure the wellbeing of your hair during the technical service: ORANGE EXTRACT Fundamental in order to fight free radicals. It carries on an antiinflammatory, soothing, protective and revitalizing action. The scalp is protected from irritation and redness.

APRICOT EXTRACT With a high content of sugar, leaves the hair suppler, more moisturized and resistant. It develops shine.

CERAMIDE Performs as cement, creating a strong cuticle cohesion. It protects, smoothens and provides shine.

NATURAL PEACH SCENT It makes pleasant the product application, thanks to the fruity and sweet scent.

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China Beauty Expo 2019 The Hub of Beauty in Asia May 20th - May 22nd, China Beauty Expo 2019 (hereinafter referred to as “CBE”) recently completed its 24th successful show in Shanghai. The 3-day exhibition brought together more than 3,500 exhibitors and over 10,000 brands covering the entire beauty supply chain from finished beauty products to the latest packaging solutions from 40 regions and countries. CBE filled the Shanghai New International Expo Center with 260,000 sqm of exhibition area covering 27 halls and 50 pavilions. Top international players including L’ORÉAL, SHISEIDO, PROCTER & GAMBLE, JOHNSON & JOHNSON, UNILEVER, together with Chinese leading brands such as SHANGHAI JAHWA, JALA, PECHOIN, CHICMAX, PROYA, OUSIA and LOVEFUN created a good mix of different beauty cultures and offered a multi range of products.

CBE has become more and more international thanks largely to cooperation with Asean Cosmetic Association (ACA), helping to bring more International qualified buyers to the show. Over 200 VIP International buyers have been invited from India, USA, Malaysia, Thailand, Philippines, Indonesia, Japan, Korea, Myanmar, Laos, Singapore to visit and scout new products and technology. The increase of international roadshows and promotion has raised International pre-registration by 20%.

CBE is a one-stop platform for distributors, retailers and beauty industry professionals who are seeking to learn and try the largest range of beauty products and manufacturing solutions in Asia, which boasted 521,300 visits of industrial professionals during the 3-day show. This year’s expo featured an “Innovation and Fashion” theme to connect international cosmetic players across each segment of the industry.

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Beauty Blooming in East and West Japan, Korea and Thailand Leading in International Exhibitors from Asia This year, Thailand was the Country of Honor of CBE, reflecting the growing popularity of Thai cosmetics products in China. Together with the Thai Cosmetic Manufacturers Association and ThaiChinese and Southeast Asia Business Trade Association, CBE showcased the latest Thai beauty products. A huge increase of exhibitors came from Japan this year at CBE, accounting for over 300 companies. Beauty products made in Japan is synonymous to quality, safety, trendy and young generation and are gaining ground in the Chinese and Asia market. Also to cosmetics giants such as SHISEIDO, KAO and KOSE came from Japan this year CBE this year has added two new Japanese cosmetics halls E8 and N8 with brands such as ALBION, KATE, CURE. The booming of imported Japanese, Korean and Thai cosmetics indicates that the beauty brands of these leading Asian countries of beauty industry have witnessed the business opportunities in China.

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European and American Brands on the Rise According to a recent report from Amazon, European, American, and Japan, and South Korean brands all hold similar shares of the cosmetics and skincare market. However, European and American products appear positioned to pull ahead. Younger consumers seem particularly interested in niche products from Europe and the US. At the same time, Germany, Britain, France, Spain and Italy are among the top 10 countries where younger consumers prefer to purchase their products. They’re some of the fastest growing sources of products on Tmall Global, which shows that European and North American cosmetics are becoming more popular among Chinese Millennials and Gen Zers. European and American brands are playing a larger role this year and China Beauty Expo has opened a new pavilion for the fast-growing European and American Products. Under the banner, “Fashion and Beauty”, E9 pavilion showcased the brands PANTHER GROUP, NATUTEK, COSMETIC VALLEY, BIOSTHETIQUE INTERNATIONAL, ISIS PHARMA, LYSEDIA, SLOW COSMETIQUES, THEOPHILE BERTHON, BEIHAO, UNIQ 10UE, HR HANDELS GMBH, DERMA FUTUR GMBH, BEIJING HUOLISANYI, BMWI/AUMA, BÖCKLING HEALTH GMBH · NEOBÖMI, BOERLIND GMBH, ARKANA, BIOXUS, NATURELLA, PHARMANN. International brands dominated nearly 50% of exhibition space at CBE this year, which is expected to see an unprecedented boom in imported brands in Chinese beauty market during the coming years. According to statistics, there are 228 million of post-80s, 174 million of post-90s and 147 million of post-00s in China now. The total number of people between 1980 to post-00s is 549 million. Whether for middle-class or young consumers of Generation Z, China will become the world’s largest consumption market. It is the best time for global cosmetics brands to focus on Chinese beauty market and China’s Generation Z.

how retailers create “loyalty” with their clients and potential consumers. The summit also invited Sherry Sjiamsuri, CEO of Sogo Indonesia, Mari Tsutsumi, Director & General Manager of Overseas Enterprise Division of Sogo & Seibu Co to give international views on the roles of retailing. Concurrent Events Empowering the Business of Beauty Retailing More and More International Players at Business Meetings Asia 2019 CBE offered the international exhibitors matchmaking with more and more international buyers. The cosmetics brands of finished goods from France, Italy, Spain, Poland, Germany, Hungary, Greece, USA, Israel, Switzerland, Russia, Japan, Malaysia, Thailand, India had more than 200 matchmaking meetings with the importers and distributors from Chinese and Asia’s market at Business Meetings Asia this year. China’s top import agents and local distributors aside, for 2019, CBE had new online buyers such as Tmall Supermarkets. International leading buyers occupied one-third of all buyers including Chemist Warehouse, Anouvong Import-Export Sole Co., Ltd, Cityflow from Australia, Singapore, Malaysia, Indonesia, India, Myanmar and Laos.

Retail Summit Bringing Value Back into Retailing After years of research and on-line development, retailers feel they need to highlight again on service. Relationship between customers and shops, loyalty between clients and shop manager are very important. At China Cosmetics Retail Summit 2019, the consulting experts such as Nielsen, and brands like L’Oréal, Shiseido and P&G discussed

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With the favorable new regulations for the registration of imported non-special purpose cosmetics and the reduction of import tariffs issued by Chinese Government last year, offline retailers and distributors are still the mainstream channels for cosmetics. CBE is at the right position to be the window of the general trade of beauty industry and offer the guideline on the retailing trend in China’s local market.

Trend in Cosmetech – Beauty Supply Chain Section Represents the Beauty Factory of the World Thanks to growing domestic and international demand for premium cosmetics by young generation consumers, China has more than 4,000 cosmetics manufacturers with advanced technologies, and packaging solutions that meet international standards. China has become an international sourcing hub for state-of-the-art manufacturing solutions, equipment, suppliers, as well as OEM and ODM services. The growing market for personalized cosmetics packaging places new demands on stable and sustainable packaging material across the supply chain. Rising awareness of environmentally-friendly packaging is one trend that is shaping the industry. According to WGSN, emerging trends include the use of recyclable and

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eco-friendly paper materials, reusable packaging, and DIY designs. At the same time, smart packaging is also becoming more popular. CBE Cosmetech attracted a large range of International Cosmetic suppliers, including INTERCOS, COSMAX, KOLMAR, THAI HO GROUP, B.KOLOR, HCT GROUP, WECKERLE, TOLY GROUP FOR OYM, together with the ingredient suppliers like SYMRIES, BASF, DSM, GATTEFOSSE gathering at the largest “Beauty Factory” in the world. Supply Chain Summit – World-China Cosmetic Technology Conference is a cosmetic industry forum organized by China Beauty Expo. It allowed the world to learn more about China and also connected China to the world.

Hall N6 Advanced Science & Innovation – CBE Cosmetech’s N6 Hall (AS&I) is dedicated to share the latest science on beauty ingredients. Leading suppliers such as BASF, DSM, ASHLAND, GREENTECH, and GATTEFOSSE brought the timely insight from Beauty safety, human health and beauty, new technologies, claims and fundamental knowledge in skin biology. China Beauty Expo is benefactor member of IFSCC (International Federation of Societies of Cosmetic Chemists). Moreover, AS&I had the new player, IKW - The German Cosmetic, Toiletry, Perfumery and Detergent Association, to share the safety assessment training which supports the application of cosmetics legislation. B GREEN Concept – “The Green Beauty wave continues to seduce the world and China particularly. At CBE Cosmetech section 2019, centdegrés launched “B-Green” concept which was composed of experts and suppliers specialized in sustainable & organic beauty, offering a one-stop comprehensive eco-friendly solution for brands.

CBE’s Professional Beauty Section The market size of medical beauty in China is expected to reach $36 billion by 2020 with the annual compound growth rate at 40%. There are also 3 million beauty salons and 400 thousand nail salons in China who are looking for

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new trends, products and equipment to appeal to their customers. With this background, CBE 2019 added the High-end Medical Beauty Hall to expand the scope of CBE’s Professional Beauty exhibition and help visitors capture a greater piece of China’s growing 220 billion RMB medical beauty market. CBE 2019’s Professional Beauty hosted a range of events including the 2019 International Cosmetic Dermatology Forum, the SPA and Medical Aesthetics Cooperation Summit, and the 3rd International Medical Cosmetology Innovation Forum. CBE 2019’s Professional Beauty Section highlighted the expansion, internationalization and upscaling of its professional beauty segment. The 2019 Asia Nail & Lash Care Art Culture Festival was poised to become the new center of manicure and lash care culture in Asia.

SAVE THE DATE: China Beauty Expo 2020, 19-21 May 2020 China Beauty Expo (CBE), Asia’s largest beauty trade show, will celebrate its 25th anniversary at the Shanghai New International Expo Center from May 19 - 21, 2020. CBE 2020 will bring together 500,000 trade visitors from 85 countries and regions.

PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS PRODUCTS APPLIANCES FOR ESTHETICIANS APPLIANCES PRODUCTS APPLIANCES FOR ESTHETICIANS FOR PRODUCTS APPLIANCES FOR ESTHETICIANS ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS 63 www.exportmagazine.net

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Keep Your Finger on the Beauty Pulse – See All of the Latest at Baltic Beauty 2019! On 8–10 November, Ķīpsala will host the biggest beauty industry event in the Baltics, the Baltic Beauty 2019 trade fair, where at least 335 companies from 15 countries around the world will present the latest in beauty: cosmetic products, technologies, procedures and work methods. By the way “Baltic Beauty” celebrates its 15th anniversary this year!

The best in professional beauty care, make-up, nail art and hairdressing, professional counselling, competitions and shows – you can see it all at “Baltic Beauty 2019”. “Baltic Beauty” celebrates its 15th anniversary this year! This is a great occasion for all of us to meet again this autumn and make our and the entire beauty industry celebration unforgettable! For three days, the trade fair will bring together the best of the best: leading makeup artists, cosmetologists, spa experts, hairdressers, manicure specialists and even plastic surgeons,” says Kristīne Čerņavska, the manager of The World of Beautiful Face and Body section of Baltic Beauty. At The World of Beautiful Face and Body hall of Baltic Beauty 2019, anyone will find the right products or services for themselves: from facial care cosmetics to permanent makeup, from lash and nail extensions to the latest machine treatments

and from oral hygiene products to epilation and depilation creams. This year’s trade fair will have a large representation of beauty clinics and an especially vast range of various machine technologies and manicure tools. Whereas, at The World of Beautiful Hair hall everyone will not only find the most suitable hair care and styling products for themselves, but also have a chance to consult with professional hairdressers and watch true masters in action. The exhibition this year is massively attended by professional beauty clinics and it presents a wide range of technology. People more often opt for complex treatment not only that of hair or face, but for the body as a whole. There had never been such an interest in beauty procedures! Moreover, beauty treatments as health rituals have become increasingly popular. “Baltic Beauty 2019” offers 12 conferences, over 51 professional competitions, more than 30 workshops,

masterclasses and live demonstrations to learn from industry experts. The Baltic Beauty 2019 opening ceremony will take place on 8 November at 12:00 at The World of Beautiful Face and Body hall (Hall No. 2). Not only is it the biggest beauty industry trade show in the Baltics, it is also a leading networking platform for beauty professionals, research institutions, manufacturers and distributors from across the world. “Baltic Beauty” is a great opportunity to be at the epicentre of the Baltics’ largest beauty industry event, to meet customers and partners, to feel the pulse of the beauty industry and enjoy reunion.

Beauty unites! Only coming together at this 15th anniversary edition, we can create a real festival of beauty. Each and every one of you is important to us! To become a participant: www.bt1.lv/bb/eng/join

Statistics “Baltic Beauty 2018” brought together 346 companies from 20 countries and in three days it was attended by 32,420 visitors from 18 countries including 17,303 beauty industry professionals.

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o2o ( 365 Days Online Matchmaking ) + B2B + Trade Fair

for Cosmetics, Beauty, Hair, Private Label, Packaging, Ingredients ICC - Congress Center, Taksim - Istanbul

www.beauty-istanbul.com Concurrent Events

All-i n

October 2 - 3 - 4, 2019

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Organizer

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GLOBAL COSMETICS AND BEAUTY INDUSTRY GATHERS AT BEAUTYISTANBUL 2019 There is less than three months left until BEAUTYISTANBUL exhibition opens its doors to the world of cosmetics and beauty! Visitor registrations are booming! 14,000 industry professionals have marked the dates and booked their tickets to attend the event of a lifetime

BEAUTYISTANBUL will feature 400 exhibitors from 40 countries and over 8000 professional visitors from more than 140 countries and aims to be not only regional but a global cosmetics & beauty event. In addition to cosmetics and beauty, the exhibition covers hair care, nail care, home care, baby care, ingredients, packaging and machinery sectors as well with a special focus on bringing buyers from Sub-Saharan Africa, South America and South East Asia in addition to the local market and regional markets such as Europe, Balkans, CIS, Middle East, Central Asia and North Africa.

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BEAUTYISTANBUL team is vigorously continuing to promote its all-in-one event throughout the world. Since January 2018 the team has toured the world 30 times, visiting 129 cities in 105 countries, attending an astounding 466 events! Our General Manager revisited the continent of Africa with the Turkish Cosmetics Committee on several different occasions once again proving that the African market is a valuable target for international businesses. BEAUTYISTANBUL was present at multiple B2B meetings in Ghana, Ivory Coast and Kenya inviting buyers to come to Istanbul this October. If you are seeking to expand your business network to Africa, BEAUTYISTANBUL is an event you must attend.

Guests gave all their attention to the presentation and were impressed with all aspects of the event headlined with “o2o” online business platform and 1,000 VIP Hosted Buyers program.

BEAUTYISTANBUL team prides itself in dedicating its efforts to create business opportunities wherever it goes. After organizing a very successful networking dinner in Dubai this April, BEAUTYISTANBUL team yet again welcomed international manufacturers and buyers to another dinner in Istanbul last month. The dinner agenda was to firstly gather international companies for casual B2B meetings, followed by a presentation of the team’s past and present endeavors including what BEAUTYISTANBUL exhibition can provide for businesses worldwide.

BEAUTYISTANBUL continues to grasp the attention of international companies and make its name known amongst industry professionals. BEAUTYISTANBUL team will continue its promotion activities in the upcoming months to attract even more manufacturers and buyers especially from companies based in the Americas. Turkey has already made strong connections with the region and BEAUTYISTANBUL is working to construct a bridge between both continents. Exhibitors and visitors are continuously using BEAUTYISTANBUL’s highly sought after revolutionary

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online business platform “o2o” to conduct their business. Currently there are approximately 6,000 buyers from 174 countries registered to the system. Visitors are making enquiries, requesting meetings and purchasing products months before sitting down with exhibitors! Some exhibitors have even made shipments to their clients and proven that “o2o” platform is a golden opportunity waiting to be taken advantage of. BEAUTYISTANBUL’s goal this year was to bring 1,000 VIP Hosted Buyers with high purchasing power from all over the globe by providing travel incentives. With 3 months remaining, BEAUTYISTANBUL is on pace to match this goal. The team has received confirmations from most of these buyers. If you are a business looking to expand your business network towards developing and geographically far markets, BEAUTYISTANBUL exhibition is just the event for you.

Hope to see you at BEAUTYISTANBUL on October 2 – 3 – 4 2019 in Istanbul, one of the world’s most attractive cities! www.beauty-istanbul.com – T. +90-212.222.90.60

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Meet the Beauty where the continents meet! Kıtaların buluştuğu yerde güzellik ile buluşalım!

18-20 June / Haziran 2020 YESILKOY / Istanbul HALL 9 - 10 - 11 Follow us / Bizi takip edin

/beautyeurasia

/beauty_eurasia

/beautyeurasia

/beautyeurasia.com/Linkedin Organiser / Organizatör

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COSMETIC 360 HIGHLIGHTS RESEARCH & INNOVATION Cosmetic 360, the international trade fair for innovative ideas and solutions in the fragrance and cosmetics industry, will open its doors for the fifth edition on the 16th and 17th of October 2019 at Carrousel du Louvre in Paris

Cosmetic 360 is a gateway to discovery and an opportunity to exchange ideas. It is the ideal place to uncover the latest innovations and the beauty-oriented services of tomorrow in the fragrance and cosmetics industry. As a showcase exhibition featuring 220 French and international pioneering ideas presented by just as many participants, the event – which is expecting almost 5,000 visitors – is characterized by an approach based on innovation, the key condition for any exhibitor to take part in the event. It also positions France as the place where investors, start-ups, and SMEs from all around the world come and meet each other.

What makes this trade fair special is the plethora of programs designed for stimulating interaction between the different-sized companies and organizations. This year, the program will include the Open Innovation exhibit, Hackathon Maker and Studio Start-up where startups and large corporations directly engage in a dialogue on stage. It is intended for all visitors willing to create their own company and will provide support in the form of experts, workshops, and conferences to get a more concrete vision of each project.

Just like every year, The Open Innovation program offers the chance for medium to small-sized companies and startups to talk business directly with larger corporations, notably IFF, a major player in the field of ingredients. Cosmetic 360 is also delighted to welcome the cosmetics brand Nuxe for the first time, in addition to Chanel, L’Oréal Recherche & Innovation and LVMH Recherche. Over the two-day event, more than 200 meetings will be held with project leaders from more than 30 countries. To complete these different paths, the Tech Corner animated by CNRS will put forward PaperTouch, a project developed by the LGP2 laboratory at Université Grenoble Alpes. The project involves an innovative process to produce e-paper, which could be used in the fields of display, lighting, and promotional packaging. At Cosmetic 360, there will be demonstrations featuring this paper manufacturing process with an integrated circuit, carried out by the FunPrint team, which oversees the project at the LGP2 laboratory. MORE ANIMATIONS, CONFERENCES AND HIGHLIGHTS Cosmetic 360’s conference programme has been completely redesigned, and this year’s theme is corporate social responsibility (CSR). The Activist Beauty programme will highlight CSR initiatives in the industry, focusing on economic, social and environmental issues. This year Cosmetic 360 has chosen to focus on the United States, a corner dedicated to the thriving

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beauty industry of the US and its biggest trends. The event also featured the Cosmetic 360 Awards honoring innovative companies each within the six categories of raw materials, formulations, packaging, testing and analysis, retail and brands, and support functions. The trade fare is getting more and more international featuring exhibitors (25%) from over 50 countries including, for the first time ever, New Zealand. The trade fair also presents the fifth annual China International Cosmetics Cooperation Forum – Paris Summit, organized by China Cosmetic Newspaper, an event drawing CEOs and other industry professionals. Cosmetic 360, the ideal place to uncover the latest innovations and the beauty-oriented services of tomorrow in the fragrance and cosmetics industry await you next November at Carrousel du Louvre in Paris.

RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, RAWPACKAGING, MATERIALS, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS,PACKAGING, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, MACHINERY PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY 81 www.exportmagazine.net

ECO-PROTECT TECHNOLOGY

Nourishing Volumizing Reinforcing Purifying Calming Restructuring No-frizz Color Maintenance ESLABONDEXX.COM

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YOUR NATURAL WAY TO HAIR BEAUTY & HEALTH Clean Care means beautiful and healthy hair, but also looks out to the world that surrounds us. The vigour of nature is enclosed in the heart of the cosmetic formulae whose guiding light is simplicity, safety, functionality and the sustainable use of raw materials and packaging. More than 90% of the ingredients are natural or organic + ECO-PROTECT TECHNOLOGY which is a powerful blend of protective natural active ingredients for the hair, including sugar cane extract, monoi oil, argan oil and vitamin E.

• THE PRODUCTS ARE SLS AND SLES FREE. • USING DELICATE SURFACTANTS OF NATURAL ORIGIN THAT ARE HIGHLY COMPATIBLE WITH HAIR AND SKIN. • THE PACKAGING IS IN PE GREEN PLASTIC WHILE THE BOXES ARE MADE WITH RECYCLED PAPER.

INTERCHARM Mosca 23 -26 October - COSMOPROF ASIA Hong Kong 13 - 15 November 83 www.exportmagazine.net

report

The Beauty Market in Germany: Challenges and Opportunities VALéRIE KAMINOV – BIOGRAPHY Having spent over twenty years working with a vast array of luxury, premium and niche beauty brands and fragrances, Valérie has extensive knowledge and practical experience of their supply, distribution and retail, pertinent commercial practices and consumer habits on a global and local basis. Her expertise has been highly valued by multi-national organizations, SMEs, start-ups, privately owned companies and financial investors. Certified in Corporate Governance from INSEAD Business School, Valérie has the remarkable ability to successfully set the company’s strategic direction, often across diverse product markets and geographies, and monitor the firm’s risk profile. As a qualified Non-Executive Director who was awarded the prestigious Financial Times Post-Graduate Diploma, Valérie Kaminov is highly trained in corporate governance and is an experienced NED and Director enabling her to have a holistic understanding of boards. She advises both as a consultant and an NED.  Valérie’s experience earned her a reputation with major players in the industry who hired her to establish them globally. Her expertise in brand evaluation, acquisition due diligence, risk assessment and commercial growth has been highly valued by Private Equity Funds, multi-national organizations and financial investors. She is also dedicated to passing her knowledge along through a range of conferences and events. Valérie has been a guest speaker for the not-profit organisation, CEW, at their Mentoring Services where leading executives offer insights into beauty industry issues and inspiration for professional growth.  At the International Manufacturers & Distributors Forum (IMF) Master of Ceremony, Valérie organises a very unique conference; A global European gathering for manufacturers, brand owners and distributors to come together and discuss challenges faced by their business and the industry by giving the attendees unlimited networking opportunities.

Renowned for its amazing innovations Germany, represents a plethora of opportunities for foreign brands that want to leverage their core business for growth

Expanding into new markets is an important opportunity that businesses simply cannot ignore. However, one must keep in mind that it can be a major battleground. It takes a disciplined process to accurately assess the full potential of each growth opportunity. A bad bet can easily bog down your business in the blink of eye. Germany is one of Europe’s largest markets for beauty products, generating around USD 19 billion in 2017, up 3.4%, compared to the United Kingdom’s USD 16.44 billion and France’s USD 14.55 billion. Renowned for its amazing innovations - introducing the world to the printing press, automobiles, aspirin and more recently, the MP3 technology - Germany, represents a plethora of opportunities for foreign brands that

want to leverage their core business for growth. The third largest economy in the world and Europe’s largest national market, Germany is often seen as an ideal springboard to succeed. Made in Germany remains a seal of excellence when it comes to science, technology and manufacturing. Seeing figures like these can make any foreign company jump at the idea of tapping into this ever-growing market. However, Germany’s business culture is unlike any other around the world and to thrive in this market, new entrants need to have a thorough understanding of the practical challenges they will face if they want to succeed there. So, below we have put together a few tips that will help you and your business navigate in clearer waters and avoid pitfalls when expanding into the German Market.

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An Overview of the German Beauty and Personal Care Market The beauty industry is generally one of the few sectors in the world which remains impervious to the market’s ups and downs. While the industry is affected by economic downturns, it can always count on the lipstick effect to maintain a certain volume overall. Increasing use of beauty products by both women and men also contributes to a general steady growth of the industry globally. According to Euromonitor, the German beauty market is the largest in Western Europe, it exhibits a relatively high purchasing power, high penetration of global brands and a strong regulatory framework. Since 2017, it has continued to register steady growth and remains consistently solid across most categories particularly those benefitting from current trends, although some categories are slowing down in value sales due to a strong price competition and changing consumer behaviour. The German beauty industry is expected to be worth more than USD 25 billion by 2020. Colour cosmetics is the category that contributed the most in the 2018 value growth. Revenues in the cosmetics segment amounts to approximately USD 2,130 million so far for the year 2019, with an expected annual growth of 2.4% within the next 4 years. Skincare is also benefitting from a boost of popularity amongst German consumers thanks to the ever-increasing emphasis on having a youthful and flawless appearance. The advent of social media, and more specifically Snapchat, Facebook and Instagram, has been a significant driver in the promotion of the perfect pout. Baby care, along with deodorants – with a shift away from aluminium-containing products – has also contributed to the market’s overall positive development. German consumers are increasingly interested in vegan, organic and natural beauty products and their discontent towards harmful ingredients which have typically been part of cosmetic products is getting louder, as is their awareness about sustainability and socially

responsible beauty products. Regarding distribution of beauty products, the structure of retailing in Germany is unlike any other in Europe. Perfumeries and drugstores remain the dominant players in the beauty and personal care market. Hard discounters are also popular, making it more difficult for larger supermarkets to compete and prosper with beauty sales. Such discounters have paved the way for drugstores to become one of the favourite shopping destinations of German consumers. The reason behind such a strong popularity in drugstores is first and foremost the convenience of a one-stop shop offering a wide selection of mass-market beauty brands, often located within consumers walking distance. The major players in the drugstore market are DM and Rossman with extensive presence across all of Germany, Müller, with sales exceeding USD 3.2 billion in 534 outlets covering the Southern parts of Germany and finally Budnikowsky, with sales of approximately USD 452 million in 180 outlets covering Northern Germany. The real power of local drugstores lies within their ability to sell – for huge profit margins – their own brands, very often copied from more popular ones. Take BALEA for instance, DM own brand copied from the beauty giant NIVEA. When it comes to luxury and niche products, perfumeries are the biggest distribution channel with Douglas being the market leader ever since its takeover by Advent back in 2012. It is currently growing more dominant than ever. Department stores including Kaufhof and Karstadt continue to be the leading luxury and premium beauty shopping destinations, despite being battered by the growing popularity of shopping online, which has eroded traffic and hurt profit margins. One key factor in having a successful P.O.S. in the country is that consumers expect much more from a store than just being a place where their favourite brands are sold. It’s not only about transactions but also about experiences. German consumers love participating in special events and are always on the lookout for a superior

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service. The P.O.S. should be where the brand comes to life, where the seeds of loyalty are planted and where customers are either won or lost (A.T. Kearney). Hence, Germany represents a huge opportunity for more prestigious beauty brands to penetrate. Today’s consumers in Germany use various sources of information to become more knowledgeable about products including in-store product advice, wordof-mouth (recommendations from close friends and family), magazines, TV ads and internet reviews. As mentioned above, while bricks-and-mortar outlets remain the most popular shopping destination for beauty and personal care products, online is often the first step in the customer’s journey. Increasingly, online sales are gaining noticeable traction. Amazon is by far the biggest online store within Europe. More than 90% of German consumers purchase products on this website with more than 67% of beauty brands having operations on Amazon (versus only 50% having their own online store). The trick with e-commerce is that brands must be capable of offering a best-in-class user experience. Online sales should be treated as an important part of the omnichannel customer journey. The online shopping experience should be as smooth as possible and consistent with the one offered in P.O.S. To stand out from the crowd, brands should offer a product mix and should focus on innovation, personalization and exclusivity. Taking a ‘glocal’ approach, (that is a mix between global and local) with the inclusion of local activations could be a winning approach. Aging Population: a Blessing or a Curse? Over the last decade, the country’s population has remained relatively stable, but the ever-aging population has led to significant changes in consumer behaviour. Births per year haven’t stopped declining since the 1990s, with life expectancy continuing to increase, helping maintain the overall population levels.

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Despite this, volume sales for baby care products has risen because consumers pay an increasing attention to their loved ones, especially amongst older generations wanting to take the best care of their grandchildren. While an aging population might seem like a challenge at first sight, brands should take advantage of it. Changing demographics represent huge opportunities for brands to develop and market products that weren’t considered until then. With the German society continuing to age in the coming years, albeit at a slower rate, those aged 65 and over will represent more than 25% of the country’s total population. Hence, anti-aging will become even more of a buzzword within the German beauty industry. But keep in mind that these same consumers are also becoming increasingly sophisticated and knowledgeable about products and the ingredients used. More and more customers are becoming sceptical towards questionable ingredients. With consumers being increasingly focused on health, wellbeing and having youthful appearances, they will be willing to spend more for outstanding quality products in the premium sector as they are considered highly effective. In this context, foreign premium brands are set to grow further in the coming years, with clients particularly interested in their highly complex combination of unique ingredients promising superior results. Natural and Organic Cosmetics Taking Over the Industry Over the last few years, the global beauty and personal care industry has undergone massive changes in purchasing behaviours. While beauty products used to play a purely functional role, now, consumers increasingly expect more not only in terms of ingredients, but also in terms of the results they provide and the experience they offer. The natural and organic segment recorded the fastest growth in 2018, driven by women and younger

generations – including Gen Z. Health awareness has also become a key influence. Compared with other categories in the beauty market, natural cosmetics, with a turnover of USD 1.4 billion have made Germany the biggest market of its kind in Europe. According to Euromonitor, the natural cosmetics market in other European countries combined, accounts for less than USD 1 billion. While the conventional German cosmetics market grew by 0.5% last year, the nature-based cosmetics segment grew by more than 2%.

Natural products providing consumers with efficient targeted solutions to match their personal needs have also been popular among shoppers questioning more traditional materials. Consumers increasingly prefer smaller brands over big ones because these often have a higher product offering and do not contain any synthetic ingredients or harmful chemicals. So far, there has not been any mandatory regulation for the certification of natural cosmetics in the country. Most organic beauty brands do, however, carry

Natural products providing consumers with efficient targeted solutions to match their personal needs have also been popular among shoppers questioning more traditional materials

But this trend is deeply rooted in Germany’s heritage. Back in the 19th century, extensive research on natural ingredients began with scientists turning to nature for wellbeing. At that time, the healing powers of herbs were discovered and Germans began using those natural ingredients in their skin care products By natural cosmetics we mean products free from synthetics and possible harmful chemicals. Products with plants as active ingredients are gaining traction, especially the ones offering multiple features and high-added value.

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organic, bio, green, cruelty-free seals on their packaging, with the most popular and recognized certification being Certified Natural Cosmetics attributed by the Association of German Industries and Trading Firms for Pharmaceuticals, Health Care Products, Food Supplements and Personal Hygiene Products (BDIH). To be able to obtain such certifications, brands must comply with strict regulations such as the exclusive use of raw natural and organic materials. Brands then undergo a strict verification of their products, packaging and labels to make sure they are truly environmentally friendly.

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Products that do meet the various criteria will take advantage of good sales opportunities. Other popular certifications in Germany include ECOCERT. Products can be labelled organic when they have followed and complied with the specific rules for organic farming as set down by local guide standards. The ECOCERT certification certifies your products – after careful inspection – on the basis of the regulations applicable in your market.

for precision and sustainability, the German cosmetics industry works relentlessly on new innovations. Having said that, there are so many new products coming up that there is a need to distinguish the ones with real benefits from quick fastpassing ones. The best G-Beauty products are designed by professional dermatologists that create their own lines and are produced by big names in the industry. Keep in mind that wellbeing and personal care have deep

Products can be labelled organic when they have followed and complied with the specific rules for organic farming as set down by local guide standards.

K-Beauty, it’s time to move over: G-Beauty is the next big thing Korea has long been obsessed with cosmetics and skincare. South Korean women spend double the amount of their income on beauty products and make-up compared to their American and European counterparts. Meanwhile, South Korean men spend more on skincare than those in any other country. Such a strong dedication to looking and feeling good has made K-Beauty a must for all beauty shoppers alike. But, to many surprises, German Beauty, or more commonly G-Beauty, is here to make some waves in the industry. This amazing new phenomenon is the result of decades of hard work by local experts in the industry. Pushed by the incredible appetite of local consumers

roots in the German heritage, with consumers seeing a day at the spa as a necessity rather than a luxury.

The Made in Germany label has always been a synonym of excellence, whether in science, technology or manufacturing. German consumers are hard to please and G-Beauty stands for products of the highest quality ingredients that deliver specific results. G-Beauty is all about less is more and keeping promises. German products are efficient and highperformance and have always been globally recognized for their pioneering benefits. G-Beauty is all about fitting consumers’ specific needs: formulations are precisely coordinated to fit certain types of skin. The most iconic German beauty product is the beauty ampoule, a 2ml vial that contains the exact amount of innovative ingredients that will deliver beneficial results when applied to the skin. Mbw-expertise, the right partner to succeed in Germany If you wish to expand your business in Germany, one of the key criteria in whether you will be successful or not is in the selection of a local partner. To be able to survive in the evergrowing German beauty market, foreign brands will need a deep understanding of local knowledge as well as an effective strategic execution plan. Choosing the adequate partner that has a genuine capacity to navigate in the very complex and constantly changing regulatory world can be tough.

The best G-Beauty products are designed by professional dermatologists that create their own lines. Rudolf Hauschka considered launching his own skin care range to complement the medicines range – a kind of extension of the preparations to maintain healthy skin.

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report

Born in France, Corinne Barbereau has been living in Germany for over 40 years. With over 25 years of experience in the beauty and personal care industry under her belt, Corinne’s prestigious career background forms the basis for her success in the industry. For 12 years, she worked as the Managing Director of the prestigious Guinot - number one in the cosmetics industry in the institute and spa market in France. Back in 2007, Corinne founded her own distribution company for high quality cosmetics, L’Esprit de Beauté. It introduced brands such as Comfortzone, Voya, Thalion and Omnisens to the German market. Since 2011, she has passed on her know-how as part of her consulting firm Mbwexpertise to numerous brands from different countries in order to optimize their marketing and sales strategies. Next to her industrial expertise, quick decision-making and a high level of innovation; positive dealings with customers and employees are her key values to success. Her quick wit, her love for brands and her openness, as well as her extensive network make Corinne Barbereau one of the most prominent faces in the German cosmetics market. She has helped major brands including Filorga, Cicamed and Babor win the hearts of the German consumers. Product management, brand introduction, sales, export expertise and marketing, you name it, she knows how to do it. 1/ While Germany’s beauty industry is not seeing stratospheric gains, growth has remained solid and consistent across most categories over the last few years. Why do you think brands should consider Germany as their next stop on their expansion agenda? Well, to be honest, I am not sure that brands should necessarily consider Germany as their next stop on their agenda. While it is true that Germany is the biggest market in Europe it is also one of the strongest and toughest ones. A few reasons can explain this: the country is big and there are a lot of local brands – ones which German customers trust more than foreign

brands. Before considering Germany as their next beauty stop, brands should start by looking at what they have done in other markets, what were the challenges encountered and how did they overcome them. This way, once brands decide to enter the German market, they can – hopefully – navigate in clearer waters. 2/ Does any brand stand a chance on the German market? Let’s say: yes and no! Before a brand decides to enter the German market, the people behind the brand must do a lot of homework as this market does not allow for any mistakes. If a brand wants to have a chance here, it needs to carefully analyse its USP and find a creative way on how to present it quickly and efficiently. A brand should consider the following questions. What are the main competitors? Is there a similar brand on the German market already? Why should German customers buy this brand and not an established German brand? I always compare it with cars: if a German customer drives a BMW why should he buy a Renault? Before entering the market, such questions should be answered thoroughly. 3/ What are the trends that are most popular in Germany right now? Medical and natural cosmetics are rising in popularity. Device-oriented treatments have been very important in the last 10 years and it is still normal to work with devices in professional treatments. Pro-biotics and skin food are also trending. G-Beauty brands – which are extremely trendy at the moment – have mostly a medical background and are often launched by local doctors and dermatologists. 4/ Are there any trends currently declining in popularity in the local market? In my eyes, brands with no clear concept and no clear messages to the end customer are losing market share. Let’s say, having a brand with nice creams and nice packaging is not enough anymore. Today, consumers are well-informed, looking and comparing all the time, listening to followers

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and influencers. Having a successful brand today is way harder than it was yesterday! 5/ How different is a German customer compared to any other in the world? As a French person who has lived more than 40 years in Germany, I have for sure a different point of view when it comes to German consumers - but also, maybe, a more objective one! German customers are very demanding clients, who are looking for a fair price and good value. They are always on lookout for “where can I find it cheaper?”. But, once you win them over, they are very loyal. 6/ According to Euromonitor, natural products in Germany have continued to attract a strong demand. In view of increasing health awareness, local consumers are becoming ever more sceptical about questionable product ingredients. Do you think green/ organic brands stand a bigger chance of being successful in Germany? Natural products in Germany are not a new trend, it has always been a strong market for this sector. Prominent and established local natural brands include Weleda or Börlind have existed for more than 90 years. What changed, in the last few years, is the purchasing behaviour and the type of customer buying such products. It is not only alternative thinking people who are interested in natural beauty. Increasingly, wealthy women with good education and big cars are buying green and organic brands. These customers are also buying bio food and having children after 35 years. Pricing has become less of a worry, giving more importance to the product’s integrity. In conclusion, yes, I do believe that green brands stand a bigger chance, but only if the core concept is something really special, something that can stand out from the crowd, something new. 7/ What are the main challenges faced by beauty brands when they enter the German market? Could you give any advice to such brands so that they can avoid these potential pitfalls and navigate in clearer waters?

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Main challenges include: the size of the country, the different mentalities, the high salaries, the social habits of woman, the roles of men and woman in society and the working habits, to name just a few. As I mentioned above, doing your homework will be key to determining whether or not your brand will be successful in this specific market. You should be able to answer the following questions: 1/ What is my brand USP? 2/ Is the German market waiting for my brand? 3/ What are my competitors? 4/ What am I expecting from this specific market and do I have enough time to invest? 5/ What is my price positioning in this specific market? 6/ Can I sell directly, or do I want/need a distributor? 6/ What are the advantages and disadvantages of each distribution channel? Etc… 8/ Over the past decade the German department store sector has been losing market share to perfumeries, drugstores and online C&T retailers. And unfortunately, there is no indication that things are going to change anytime soon. Do you believe that department stores still stand a chance in a brands’ distribution and retail strategy? Yes, this trend is for sure a challenge, but I think it’s not particular to the German market. It’s a worldwide trend that is due, I believe, to the strength of online sales and marketing, and the change of consumer behaviour caused by the power of social media. I do think department stores and perfumeries are now more considered as an event location, where the customer can live an experience with brands that he/she won’t be able to find online. All senses can be addressed: touch, smell and sight. Brands should use department stores – or other bricks-and-mortar locations – more as a marketing tool than a revenue generator. After all, the P.O.S. is where the brand comes to life. Some online retailers in Germany have started opening bricks-and-mortar outlets for customers to be able to see and touch the products.

9/ How can a brand approach local beauty buyer successfully? To better their odds at being successful in the German market, brands should get support from local consultants that know the market like the back of their hand! It is a good but long process. Being successful in the German market takes time but patience is a virtue. If you approach this market the right way, you could have a powerful long-term relationship with the local consumers. 10/ If a brand wants to get sold at a specific retailer, what should it do? What should be avoided? Before choosing a retailer, a brand should first ask itself the following question: which channel is the right one? While some brands might be really successful in a channel in their home country, having the same strategy in Germany might never succeed. For all we know, this brand could be successful in a totally different distribution channel, one it may never even have considered before entering the German market. For a long time, beauty and personal care products have played a purely functional role. But things are changing. Hectic, stressful lifestyles coupled with a strong desire for a youthful appearance have boosted demand for products with health and wellbeing benefits incorporating anti-aging properties, for instance. Consumers increasingly expect more from their favourite brands in terms of ingredients, the results they provide, the experience they offer and their ecological footprint. Foreign brands interested in entering the German market must invest in R&D to be able to provide 1/ innovative formulations, 2/ convincing product lines that stand out from existing cosmetic products, and 3/ a compelling story behind the product. In such a competitive market, brands should not forget to heavily invest in

promoting their products to develop a strong brand recognition and consumer loyalty. Germany is currently benefiting from various growth drivers which will support the beauty market’s further development over the next few years. As local consumers become more aware about their health, personal hygiene and appearance, they will become increasingly willing to spend more on high quality products having a positive influence on their health. Contributing to the positive outlook for beauty and wellbeing will be the growing awareness and interest of men in the industry. As the availability of men’s grooming products continues to increase, the category’s share of value sales will become more significant, offering new opportunities to brands. However, many of them avoid entering this market altogether because the stakes are high. Product piracy remains one of the major concerns for the German beauty industry. The percentage of pirated cosmetics intercepted by the German customs authority has been shooting up in recent years with the majority of fake cosmetics coming from Turkey. Moreover, a stronger competition in the mass segment coupled with the growing importance of private labels will serve to intensify price competition and limit the growth potential of the wider market. Expanding into the German market might seem extremely tough for many reasons, one being the highly complex, mature and saturated structure of this market. Despite the great number of challenges, believe me when I say that Germany is a potential goldmine and one to watch because it is rich and diversified and keeps developing at a fast pace. Foreign companies need to keep in mind that it is no easy task to expand in Germany and that it is essential to have the right strategic plan. But by choosing the right strategic partner, Germany could definitely be your next Eldorado.

For more information on how IL Brand Consultancy can help you successfully expand your brand into different markets such as Germany, please contact us on info@ilbc.co.uk or visit our website at www.ilbc.co.uk. 89 www.exportmagazine.net

120 CONTRACT MANUFACTURER & BRANDS +2000 FACE-TO-FACE MEETINGS 200 BUYERS +90 PURCHASING GROUPS

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I N T E R N AT I O N A L C O S M E T I C S O L U T I O N S

Via Ciserano - 24046 Osio Sotto (BG) Italy Tel +39 035 419 7798 - private.label@alfaparfgroup.it WWW.ALFAPARFGROUP.COM

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compan y

ALFAPARF group: A GLOBAL PRESENCE and THE HIGHEST COMMITMENT TO QUALITY In just over thirty years, an Italian hair color business has developed into a multinational company that is one of the largest independent privately-owned manufacturers in the beauty business.

from yesterdAy to todAy The Alfaparf story started in 1980, when its founder, Roberto Franchina, started a hair colour business, focusing on Italy. Business expanded to Spain and then to Latin America by the middle of the 1990s, followed by the creation of production facilities in Brazil, Mexico and Argentina. This development led to the creation of the Alfaparf Milano product line and the Alfaparf Group, an Italian multinational company. In the first decade of the 21st century, distribution was to voer 80 countries and sales grew by more than 100% from euro 100 million to 200 million, with sights now set on a target of euro 300 million. Today, based in Bergamo, near Milan, the Alfaparf Group is one of the largest privately-owned manufacturing companies of hair colouring, hair care and skin care products in the world, with five manufacturing facilities strategically located around the world with over 1,200 employees.

Beauty & Business, the private label division The mission of the Alfaparf Group is to raise the quality of services provided by professionals through its high quality products and services that reflect Italian style, creativity and modern international trends that exceed the expectation of its valued customers on a global basis. As an industrial partner of most of the important cosmetic and hair care companies in the world, the Group strives to provide the highest quality products including all the steps in the process, there by providing turnkey solutions for its customers. Beauty & Business is the private label division

of the Alfaparf Group. It manufactures hair colour, hair care and skin care cosmetics, developed through years of experience in the professional market and transferred to private label manufacturing. Today Beauty & Business fully understands the requirements of both customers and the market to create customized products that are always innovative. From formulation to packaging, every step in the product development is carefully followed and monitored to satisfy specific requests and reflects the competence and experience of the company in this sector. From the preliminary idea, Alfaparf assists its clients with marketing concepts. Alfaparf also takes a creative approach with its extensive Research

& Development expertise followed by industrial planning, all within the scope of the highest quality control standards in the industry through to the finished product ready for shipment. The Alfaparf Groupâ&#x20AC;&#x2122;s product lines comprise professional lines for large hair salon chains or distributors who wish to develop their own-brand line (skin care, hair care and colouring); mass market products for modern distribution (retail colouring as well as a complete range of skin care and sun care products) and products to complete the ranges of other cosmetic manufacturers. From personalized formulations to personalized and designed packaging, the Alfaparf Group offers its customers a complete and turnkey service.

A four-pronged approach

The Alfaparf Group has a four-pronged approach, focusing on product quality, meeting customersâ&#x20AC;&#x2122; needs with innovative and certified products; global production supported by five world-class manufacturing sites (Italy, Brazil, Mexico, Venezuela and Argentina) strategically located around the globe; experience in a wide range of products and markets around the world and support services in terms of product selection, packaging, graphics and regulations in different countries.

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Research & Development The Alfaparf Research & Development laboratories have more than 30 full-time chemists in Italy as well as labs in Mexico and Brazil. They form a highly skilled team including cosmetologists, chemists and laboratory technicians knowledgeable in the latest scientific discoveries, raw materials and product testing.

They also collaborate with international universities and highly specialized research laboratories worldwide. Research is carried out on hair from all ethnic groups and all testing is carried out using the most advanced laboratory instruments available, to ensure that the products are as effective as possible and their performances are long-lasting.

Worldwide competence All Alfaparf products comply strictly with the rules and regulations on production and marketing of cosmetic products worldwide. The in-house Regulatory Affairs Office takes part in the process of creation and development of all products, and regularly updates the current regulations governing the sale and distribution of hair care and cosmetic products supplied to each country. The Regulatory Affairs Office also provides all the necessary documentation to register products at the Ministries of Health and other agencies as required. Thanks to its direct knowledge in key markets, the Alfaparf Group, can offer its clients full support in developing projects, selecting proposals for packaging and creating unique graphic designs.

Production At its five manufacturing sites, the Alfaparf Group uses a process of quality control that is certified by major international agencies. The quality control process is applied to all aspects of production

which includes raw materials, packaging, processing, finished products and logistics. The five facilities all have a significant degree of automation and are equipped with lines for hair color, bleaches, liquid products for hair, skin

care and body as well as vials and packets. The companyâ&#x20AC;&#x2122;s production sites in Italy, Brazil and Mexico have ISO 9001_2008 certification while all the sites outside Italy (Brazil, Mexico, Venezuela and Argentina) have local GMP certification.

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events

MAKEUP IN PARIS AN AMAZING 10TH EDITION The French capital celebrated ten years of Make-Up in Paris with a special edition

On 20th and 21st June, the Carrousel du Louvre, one of the most prestigious venues in the fashion capital, hosted the tenth edition of makeup in Paris. The challenge of MakeUp In Paris was to bring together beauty professionals from around the world such as contract manufacturers, suppliers of ingredients, formulations, packaging, full-service and accessories, as well as make-up artists. The success from the very first edition showed that the challenge had been won and that success continues today. This anniversary edition started with an opening ceremony presented by Sandra Maguarian, co-founder and director of the MakeUp In shows, surrounded by representatives of twelve of the fifteen exhibitors who have exhibited at the 10 MakeUp in Paris events since 2010. There was also an intense programme of 13 talks from beauty experts from all over the world on topics as varied as the daily life of the MakeUp Artist business, semiology, trends, the latest innovations, colour, new technologies in formulation, Green codes, French luxury and more.

The Innovation Tree More than 4000 visitors attended this tenth edition of MakeUp In Paris and many of them were attracted by the Innovation Tree, to discover first-hand the formulations, packaging, full service and accessories.

A jury of beauty experts selected the best and most recent innovations with more than 170 products chosen, presented by 78 exhibitors.

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Three trends identified in the award-winning products were personalization, new gestures and new ingredients and sustainable development. From the IT (Innovation Tree) products, Morgane Hilgers Academy students selected 3 Millennials Favourites, with the winners receiving a beautiful trophy designed by Thierry de Baschmakoff, a partner of MakeUp in Paris since its creation. The eleventh edition of MakeUp in Paris will be held at the Carrousel du Louvre on 18th and 19th June 2020.

See you in

New York 2019 September 11|12

Center 415

Los Angeles 2020 February 11|12 LA Convention Center

Shanghai 2020 April 8|9 Shanghai Exhibition Center

Seoul 2020 April 20|21

Paris 2020 June 18|19 Carrousel du Louvre

@MakeUpinWorld MakeUp in

@MakeUpinWorld

@MakeUpInWorld

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@makeupin_world @makeupin_world

@MakeUp in

P A C K A G I N G

M A K E - U P

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IN FACT, SINCE INCO WAS FOUNDED IN 1971,

ITALIAN COMPANY

it has been working for hair stylists and beauticians, creating specific products that meet their high expectations, meticulously formulated by expert technicians using cutting edge technologies capable of ensuring efficient solutions.

AT THE EXCLUSIVE SERVICE OF WELLBEING AND BEAUTY PROFESSIONALS.

Inco’s vision is to be the ideal professional partner, capable of supporting the ideals of the hair stylist and beautician as entrepreneurs able to manage the elements of success in their own businesses aiming towards diversification by offering specific personalized products and treatments depending on the desires and expectations of each client, distinguishing themselves from competitors in the same market. Taking on new challenges and new projects has been, over the years, the boost to constantly and continuously upgrade the capacity and performance of our company and to depend on its own highly experienced and capable r&d division. A high level quality system, shared also by other leading national and international companies in the cosmetic, pharmaceutical (medical devices) and medical-surgical aid sectors. This extremely important diversification has led to stronger and hugely important production-collaboration relations which, in numerous cases, date back many decades, also making it possible to place significant technical performance Knowhow at the disposal of the professional market. Specific professional lines, versatile and synergic tools are made with the products from which different solutions can be chosen for each individual cosmetic need which depends on the state of the skin, the hair, the technical objective to reach and one’s own creativity. The formulas are dermatologically safe and scientifically effective, of a high quality, with no Preservatives, colourings or unnecessary additives. Creating products for inco means doing so in an eco-friendly system with a low environmental impact, making it self-sufficient in terms of energy consumptions, putting the “health” of professional users and consumers in the fore together with the ability to meet wellness and beauty needs. Certified quality by bodies who, inspection after inspection, guarantee and safeguard the objective quality of production processes and management systems throughout every phase of our work.

Tel. +39-051/776010 - +39-051/776397 - commerciale@incocosmetici.com -

www. i ncocos m eti ci . i t

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This document is published by

The global business platform for luxury packaging

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Hair : Elodie Comtesse - Makeup : Stéphane Dussart Stylisme: Paméla Walder - Photo: Pascal Latil * L’événement international coiffure et beauté.

14, 15 & 16 SEPT 19

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PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS ACCESSORIES, PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS FURNITURE FOR PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS 101 www.exportmagazine.net

P rod u cts , accessories , f u rnit u re for hairdressers

PARLUX IN PADUA CELEBRATING THE CLOSING OF A.N.A.M. ACADEMIC YEAR Teachers and students together to celebrate the end of the academic activity of the year 2018-2019 Parlux ALYON® hairdryers were among the most popular awards desired by the aspiring hairdressers. On May 27, Mr Lino Fabbian, the President of the National Academy for both Woman and Man Hairdressers, A.N.A.M, along with teachers and students of the just finished lessons, gathered in a popular restaurant located in Padua to celebrate the end of the

year with a pleasant convivial lunch and award the most deserving students. Among the most interesting A.N.A.M.’s highlights and protagonists, the international brand Parlux was widely represented. Very popular and renowned for their professional and technical features, Parlux topnotch hairdryers are always largely represented in the best hairdressers academies, on stage at shows, at any hair show live, international contests and in the best hair salons. Those who have attended A.N.A.M.’s courses, have already used these dryers throughout the academic year and consequently know their technical features; they

have particularly appreciated the qualities of Parlux ALYON: ergonomic, powerful, light, fast drying, noiseless and extremely modern with high-tech innovations such as HFS (Hair Free System – a patent pending system that holds hair keeping the tool cleaner and more efficient) and the Air Ionizer Tech, a system based on negative ions able to make hair softer and shinier, ideal for any hairstyle. The lovely day celebrating the closing of the academic year, ended with the ceremonial giving out of some hairdryers Parlux ALYON - very useful and desired prizes - to this year’s most deserving students.

PRECIOUS OILS TO REGENERATE YOUR hair Law environmental impact, products that are entirely organic, no harm for your health and long lasting results- these are Biocolorost’s Therapy essential values. Biocolorist’s Therapy takes care of your hair health in a simple and natural way. The company offers a fantastic line based on two main organicallygrown ingredients that are certified Ecocert and Cosmos hemp oil and moringa oil. It goes without saying that Canapa Oil & Moringa Oil is a line free of harmful substances such as SLES, DEA, MEA, TEA, silicones, parabens, mineral oils and other chemical and synthetic substances. Canapa Oil & Moringa Oil is the line that takes care of dull, dehydrated and lackluster hair. It consists of five professional products and six at home products able to provide visible results since the very first treatment. The dark blue packaging protects the most delicate raw materials contained in the bottles from UV rays. Bioprotein Shampoo is a regenerating shampoo designed for daily washes. It contains Green Tea extract and Moroccan Mint essential oil that revitalize the hair bulb and Moringa oil and Hemp oil that give elasticity and shine to the hair. Hair will be clean and soft. Detox Milk Shampoo is a creamy soft shampoo with a detox action. It protects from heat and harmful UV rays, regenerates hair without weighing it down. Moisturizing Soft Milk and Absolute Mask are 2 products that

make hair visibly soft and regenerated and above all super lightweight. Mosturizing Soft-Milk is enriched with ginger, orange and prickly pear that provide this conditioner with restructuring and protective properties. It easily detangles hair and makes it extremely combable and soft without weighing it down. Absolute Mask repairs damaged hair while providing a balancing action. It imparts natural softness and volume. In addition, it protects hair against heat and harmful UV rays. Hydra Leave-In is a concentrate of hydration for your mane. It is ideal for treated or damaged hair. A blend of essential oils of ginger and orange with mallow extracts protect hair from UV rays and heat. The entire line of Canapa Oil & Moringa Oil is available in beauty and hair salons.

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18-20 International Image and Integral Aesthetics Exhibition

OCT 2019

MADRID - SPAIN

Hairdressing · Aesthetics Make-Up & Nails · Natural Cosmetic Micro-Pigmentation · Barber Area

ONLY PROFESSIONALS

2 nd INTERNATIONAL EDITION

22-24

NOVEMBER 2019 106 www.exportmagazine.net

HAIRDRESSING Contents Preview

October 19th • XX GALA INTERNACIONAL JÓVENES PROMESAS OMAT 2019 SHOW • FASHION NIGHT – L’ORÉAL PROFESSIONNEL • QSTARS NIGHT October 20th • 6º EFFERVESCENE BY MIKEL LUZEA • COLOR EXPLOSIÓN BY KADUS • SHOW SCHWARZKOPF • SHOW PULP RIOT • SHOW WELLA • BARBERÍAS CON ENCANTO AWARDS • VI FORO FEMENINO DE LA BELLEZA - FORUM NEW

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October 18th, 19th and 20th • LOOK ACADEMY

- Ludmila Tirulic by URBIOLA Master Class y Workshop - Universidad de la Imagen Balayages System y Visagismo del Recogido y Ondas - Fernando Suarz Cómo relanzar tu peluquería en 2020 - Passaró desde siempre contigo

• HAIR LOOK FOCUS • BARBER RING • LOOK LAB And... • I Iberoamerican Congress of Image Consulting Sponsored: Montibello • 3 Claveles

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Sponsored: Fama Fabre • Industrias Oriol SPECIAL DISCOUNTS BY TRAIN, PLANE AND HOTELS

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#salonlook 107 www.exportmagazine.net

events

SALON LOOK ‘2019 FOCUSING ON DIGITAL TRANSFORMATION WITHIN THE BEAUTY INDUSTRY Salón Look, the Image and Integral Aesthetics Exhibition organised by IFEMA and considered to be the main professional event in the sector in Spain, will once again play host to numerous learning activities for beauty and hairdressing professionals at its forthcoming event, due to take place from 18-20 October at Feria de Madrid.

One of the highlights is Business Meeting, an event with a special focus on knowledge in the beauty industry. This event, taking place on 18 October, will include a series of workshops and presentations aimed at business owners, distributors and wholesalers in the sector. This Business Meeting — running for the third time —will be entitled, “From Analogue to Digital: Present and Future?” and will be held from 4:00 p.m. until 8:00 p.m. in the Hair Academy Hall, in the connecting hub between Halls 12 and 14. Some of the key topics to be covered include “Digital identity in social networks: fact and fiction on social networks,” “Sensory Marketing: Using business knowledge to increase your turnover and quality of life,” “In the age of Amazon, what effect

is the new digital environment having on the market in professional products?” and “Traditional sales versus e-commerce.” The presentations and debates on these topics will be delivered by renowned experts, including Oscar Mateo, Manager of Training and Market Studies for Stanpa (the National Association for Perfumes and Cosmetics); Carlos Hierro, Social Media Strategist and journalist; Fernando Suarz, coach and business driver in the field of beauty, aesthetics and hairdressing, and Jesús Muñoz, Business and Marketing Strategist. The presentations and debates on these topics will be run by renowned experts, including Oscar Mateo, Manager of Training and Market Studies for Stanpa (the National Association for Perfumes and Cosmetics); Jesús Muñoz, founder

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and editor of the online resource Beauty Market, and Fernando Suarz, coach and business driver in the field of beauty, aesthetics and hairdressing. In addition, during the workshop’s coffee break there will be the opportunity to visit Look Lab, a new experience space in the exhibition focusing on the digitalisation of the beauty sector, in which specialists, researchers and start-ups will report on the latest technological advances affecting the industry. Finally, all participants can attend the drinks reception hosted by ANEPE (the National Association for Companies in the Professional Hair and Beauty Sector), where brand directors, large chains, exhibitors and other invitees will also be in attendance. The price of the event is €25, which includes a certificate of attendance and the exhibition pack. The event is being held in conjunction with STANPA, the National Association for Perfumes and Cosmetics, and ANEPE, the National Association for Companies in the Professional Hair and Beauty Sector. The upcoming Salón Look, the International Image and Integral Aesthetics Exhibition, is the undisputed industry leader in Spain and one of the key events on the European circuit. It will take place from 18-20 October, spread across Halls 2, 12 and 14 of Feria de Madrid. It is anticipated that 400 companies will be in attendance as exhibitors, as well as over 1300 national and international brands. Salón Look 2019 will run continuously from 10:00 a.m. until 8:00 p.m. throughout the entire event.

PARTNER RESEARCH

ARTEM GIORGIO VEZZOSI s.r.l. Via Contarella, 17 - I-42019 Scandiano (RE) tel. +39-0522-856185 - fax +39-0522-983197 BABYLISS PRO 1737 Route de Saint Bernard F-06227 - B.P. 213 - Vallauris Cedex tel.: +33 (0) 493-643333 - fax +33 (0) 493-648508 info@babylisspro.com BAREX ITALIANA s.n.c. Via Grazia, 11 I-40069 Zola Predosa (BO) tel. +39-051-751554 - fax +39-051-752757 Contact: Mr. C. Bajesi BBCOS s.r.l. Via del Lavoro, 37 - Loc.Cappellazzo I-12060 Cherasco (CN) tel. +39/0172-495277 - fax +39/0172-499566 www.bbcos.it - info@bbcos.it BEAUTY SERVICE Via Romolo Gessi, 14 I-25135 Fraz. S. Eufemia Brescia tel. +39-030-3363045 - fax +39-030-3363812 Contact: Mr. Giannantonio Negretti BECKER-MANICURE e.K. D-42655 Solingen - Friedrich-Wilhelm-str. 18-22 tel. +49/212-223340 - fax + 49:0212-2233421 info@becker-manicure.de - www.becker-manicure.de B e C Natura s.r.l. I-47122 Forlì – Via Monteverdi, 49 Tel. +39/0543-725802 www.bec-natura.com Bottega di Lungavita s.r.l. Via A. Verga, 13 - I-24127 Bergamo www.bottegadilungavita.it - info@bottegadilungavita.it Brelil s.p.a. V.le Europa, 10 - I-26855 Lodi Vecchio Lodi Tel. +39/0371-4611 - fax +39/0371-460331 www.brelil.com - e-mail: brelil@brelil.com CA-MI s.r.l. Via Ugo La Malfa 13 - I-43010 Pilastro (PR) - Italy tel. +39 0521 637133 - 631138 fax +39 0521 639041 export@ca-mi.it - www.ca-mi.eu CERIOTTI s.r.l. Via Moscova 21 - I-20017 Rho (Mi) tel. +39-02-93561413 - fax +39-02-93561646 e.mail: info@ceriotti.it - www.ceriotti.it Colordesign s.r.l. Via Silvio Pellico, 10 - I-25086 Rezzato (BS) tel +39-030-2190568 - fax +39-030-2198771 info@colordesign.bs.it - www.colordesign.bs.it Contact: Mr. G. Mogni - Ms. S. Mogni

DXT!NCT - 52 Zone s.r.l. Corso Inghilterra 12 - I-12084 Mondovì (CN) tel. +39/3459455740 www.dixtinct.com DZD COLOR CHART MANUFACTURING Co, Ltd Unit 2406, South Tower, World Trade Center No. 371-375, Huanshi Dong Road Guangzhou, Guangdong, China Zip Code 510095 Fax +86-20-8760-3991 tel. +86-20-8760-3992 - f+86-20-8760-1568 www.chinadzd.com - dzdh@chinadzd.com ELCHIM s.p.a. Via del Tecchione, 4 - I-20098 San Giuliano Milanese (MI) tel. +39-02-5511144 - fax +39-02-55185141 www.elchim.it - export@elchim.it Contact: Luca Sabbatini ELGON PIDIELLE s.r.l. Via Bergamina, 7 - I-20014 Nerviano (MI) tel. +39-0331-580166 www.elgoncosmetic.it - elgon@elgoncosmetic.it Contact: Mr. Andrea Laudando EMSIBETH s.p.a. Via Giovanni Murari Brà, 35/G - I-37136 Verona tel. +39/045-503044 - fax + 39/045-502773 ESI s.p.a. - Aloedermal Via delle Industrie 1 I- 17012 Albissola Marina (Savona) tel. +39-019-486923/25 - fax +39-019-486923 e-mail: export@esitalia.it www.esitalia.com - www.aloedermal.com ETI s.p.a. Via della Scienza, 49 I-25039 Travagliato (BS) tel. +39-030-6863964 - fax +39-030-6863944 www.eti-italy.com - info@eti-italy.com Contact: Ms. Sara Civitelli

da galeno officine cosmetiche s.r.l. Via Boscofangone, zona industriale ASI I-80035 Nola (NA) tel. +39-081-8210296 - fax +39-081-19735752 giovanni.festa@dagaleno.com Contact: G. Festa D.D.A. s.r.l. - Demeral Via Divisione Acqui, 52 I-36100 Vicenza tel. +39 0444 349001 ddaestero@demeral.com

Industrie Pagoda s.r.l. Via Spallanzani 24/26 I-24061 Albano Sant’Alessandro (Bg) tel. 035 501116 - fax 035 500894 www.industriepagoda.it - info@industriepagoda.it Contact: Vittoria Condemi In Italy Haircolor s.r.l. Via Gianni Agnelli, 5 I-25086 Rezzato Bs tel +39-030-2793574 - fax +39-030-2793442 info@initalyhaircolor.it - info@initalyhaircolor.com www.initalyhaircolor.com Contact: Mr. G. Mogni - Ms. S. Mogni INTERNATIONAL HAIR KULTURE s.r.l. Sede Operativa: Via Romolo Gessi, 16 I-25135 Brescia tel. +39-030-2352011 - fax +39-030-3363959 info@internationalhairkulture.com www. internationalhairkulture.com ITALCAPSULA G. Rotta s.r.l. Via Mestre, 9 I-20063 Cernusco Sul Naviglio (MI) tel. +39-02-92101788 - fax +39-02-92102671 Contact: Mr. M. Ghiandoni

JAGUAR Stahlwarenfabrik GmbH & Co. Kg Ketzberger Str. 22 D-42653 Solingen tel. +49-212-25207/0 - fax +49-212-2520777

FARMEN INTERNATIONAL COSMETICS DISTRIBUTION Via Leinì, 150 - I-10036 Settimo T.se (TO) tel. +39-011-8023411 (sel. pass.) - fax +39-011-8023447 Contact: Mr. G. Manzetti - Mr. G. Bassignana info@farmenspa.com

Kaaral s.r.l. Zona Industriale - C.da Piana Sant’Angelo I-66050 San Salvo (CH) tel. +39-0873-343127 - fax +39-0873-548151 www.kaaral.com - info@kaaral.com

Figaro - TCHEON FUNG SING Str. Del Cascinotto n. 250 - I-10156 Torino tel. +39 011 2731949 - www.tfssoap.com

GAMOX Via A. Toscanini, 86 - I-46043 Castiglione Delle Stiviere (MA) tel. +39-0376-636954 - fax +39-0376-940847 Contact: L. Gatti

CTL s.p.a. Via Trento, 69 I-20021 Ospiate di Bollate (MI) tel. +39-02-3834321 - fax +39-02-38343231 info@ctlspa.it - www.ctlspa.it

Panzeri Diffusion s.r.l. Via Brodolini, 30 - I-21046 Malnate tel. +39-0332-426312 www.z-oneconcept.com - info@z-oneconcept.com

FARMAGAN s.p.a. Via Fosso del Canneto 34 - Galazzano 47891 - Rep. di San Marino tel. +378-0549/905852 www.farmagan.com - info@farmagan.com

CONFALONIERI MATITE s.r.l. Via al Piano (Zona Industriale) I-23020 Gordona (SO) tel. +39-0343-42011 - fax +39-0343-42000 Contact: Daniela Battistessa

CUMBO s.r.l. Via Michelangelo Buonarroti, 10 I-20090 Cesano Boscone (Milano) tel. +39-02-4501581 - fax +39-02-4582623 Contact: Mr. R. Cumbo

INDUPLAST s.p.a. Via Europa, 34 I-24060 Bolgare (BG) tel. +39-0358-354011 - fax +39-0358-354120 www.induplast.it - info@induplast.it

ITALIAN GROUP s.r.l. Via Aldo Moro, 13 I-25124 Brescia tel. +39-030-3762669 - fax +39-030-3361077 info@italiangroup.it - www.italiangroup.it

FORFEX PRO Münsterstrasse, 100 - D-40476 Düsseldorf - Germany tel. 49 (0) 211-97036-0 - fax 49 (0) 211-97036-49

COSVAL S.p.A. V.le delle Industrie 10/5 - I-20020 Arese (MI) tel. +39/02-93580479 – fax +39/02-93581022 www.cosvality.com

OYSTER COSMETICS s.p.a. Via Barzizza, 37/A I-46043 Castiglione delle Stiviere (MN) tel. +39-9376 636290 - fax +39-0376 631911 www.oystercosmetics.it alessandro.gnaccarini@oystercosmetics.it

Faby Line s.r.l. I-13100 Vercelli - Via Meucci Int. Chatillon tel. +39-0161-215333 - fax +39-0161-250523

CONAIR PRO 1 Cummings Point Road - USA - Stamford CT 06904 tel. 1-203-3519000 - fax 1-203-3519180

Cosm.o s.r.l. Via Braguti I-25020 Pralboino (BS) tel. +39/030-9176360 - fax +39/030-9547229 commerciale@cosmohairproduct.it Contact: Ferdinando Odorici

HSA Group s.p.a. – Eslablondexx Via Ugo Foscolo, 27 I-21050 Bisuschio (VA) tel. +39-0332-474654 - fax +39-0332-850307 hsa@hsacosmetics.com - www.hsacosmetics.com Contact: Mr. Stefano Zanzi

GA.MA® Italy s.r.l. Via Sant’Alberto, 1714 - I-40018 San Pietro in Casale (BO) tel: +39-051-6668811 - fax: +39-051-6668822 info@gama.eu - Contact: Mr. L. Facchini GAMMA PIÙ s.r.l. Via Caduti del Lavoro, 22 - I-25046 Cazzago S. Martino (BS) tel. +39-030-7751011 www.gammapiu.it - info@gammapiu.it Contact: W. Sartori GIAMBERTONE s.r.l. Via E. Fermi, 126 - I-00146 Roma tel. +39/06-5591909 - fax +39-06-5590890 daniele.introna@giambertone.it - www.giambertone.it

LADY BURD Manhattan office - 130 West 42nd Street, Suite 801 New York, NY-10036, USA 1.212.679.4941 - 1.800.533.0749 (TOLL FREE) 1.212.679.6415 (FAX) L’AMANDE Via Milano 18/B I-26016 Spino d’Adda (CR) tel. + 39/0194-89829 - fax +39/0194-8135 www.lamande.it – e-mail:lamande@lamande.it LANDOLL MILANO s.r.l. Via Soncino 15 I-26010 Ricengo (CR) tel. +39/0373-267757 - fax +39/0373/267973 e-mail: info@landoll.it - www.landoll.it Contact: Mr. Fabrizio Luca Ascoli LOVEINC. International-BIG PROFESSIONAL Via Malta, 12 - I-25124 Brescia tel. +39/334.345.911.7 e-mail: St.loveinc.it - Skype: loveincstevn MAESTRI ELVARES & FIGLI s.n.c. Via Terenzin, 13 - I-42100 Reggio Emilia tel. +39-0522-553482 - fax +39-0522 553474 www.3me.it - info@3me.it - Contac: Mr. Maestri

GI-PICCO’S COSMETICS V.le dell’Industria, 43 - I-20037 Paderno Dugnano (MI) tel. +39-02-9106131 - fax +39-02-99041361 Contact: Mr. S. Inguaggiato

MAXIMA COSMETICS s.r.l. Via Staffali, 7 I-37062 Dossobuono (VR) tel. +39/045-8601074 - fax +39/045-986651 info@maximacosmetics.com - www.maximacosmetics.com

GM KOSMETIK s.r.l. Sede Operativa: Via Romolo Gessi, 18 I-25135 Brescia tel. +39-030-3363011 - fax +39-030-3362602 www.gmkosmetik.com - info@gmkosmetik.com

MAXXelle Via Emilio Betti 2 I-62020 Belforte del Chienti (MC) tel. +39 0733 904373 - fax. +39 0733 903464 info@maxxelle.com - www.maxxelle.com

GREEN LIGHT GROUP Via Romolo Gessi, 14/16/18 I-25135 Brescia tel. +39-030-3363045 - fax +39-030-3363812 www.greenlight.it - info@greenlight.it

MEDITERRANEA – FRATELLI CARLI s.p.a. Via Paressi, 11 I-18100 Imperia tel. +39-0183-7080 www.mediterranea.net - Contact: L. Carli

G.V.F. s.p.a. IteLy Hair Fashion Via Falcone, 8 - I-20080 Vernate (MI) tel. +39-02-90093743 - fax +39-02-90093740 Contact: Mr. I. Fusaro

MYOSOTIS s.r.l. Via XX Settembre 9 - I-37129 Verona (VR) tel. +39-045-502798 - fax +39-045-8207770 Contact: Mr. M. Mattiello www.orising.com

DEEVA 101 – CENTOUNO COSMETICA s.r.l. I-63074 San Benedetto del Tronto Via Val Tiberina 73 tel. +39/0881-753001 info@centounocosmetica.it - www.deeva101.it

HACO GmbH & Co. KG Fasanerstr. 42 D-10719 Berlin tel. +49/30-57700438 www.keen-hair.com – annegret.ewald@friseurhaus.berlin

Dima Cosmetics s.r.l. Via Annibali 31/L I-62100 Macerata (MC) tel. +39-0733 280228 - fax +39-0733 285843 www.jeanpaulmyne.com

HARBOR s.p.a. Via Marie Curie, 5 I-40064 Ozzano dell’Emilia tel. +39/051-795100 - fax + 39/051-796479 www.harboritalia.it - export@harboritalia.it

Dott. Solari Cosmetics – Vertigo s.r.l. Via Po, 2 I-26867 Somaglia (LO) tel. +39/0377-57613 – fax +39/0377-447210 export@dottsolari.com - www.dottsolari.com

HELEN SEWARD HAIR PRODUCTS Via De Gasperi, 8/A - I-20020 Lainate (MI) tel. +39-02-93570057 - fax +39-02-93571418 www.helenseward.it - helen.seward@helenseward.it Contact: G. Arteritano

NAK 14 Smallwood Place, Murrarie 4172 Australia tel. + 617/38999133 info@nakkair.com.au NIKA - IBECOSMETICA s.r.l. Via Ponte a Piglieri, 8 Int 11 I-56122 Pisa tel. +39-050-24461 - fax +39-050-24461 info@ibecosmetica.com - info@nika.it www.ibecosmetica.com - www.nika.it ONETECH s.r.l. Via del Fiori, 10/c I-35018 San Martino di Lupari (PD) tel. +39-049.9988800 - fax +39-049.9988859

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PARLUX s.p.a. Via Goldoni, 12 - I-20090 Trezzano S/N (MI) tel. +39-02 48402600 - fax +39-02 48402606 Contact: Mr Parodi PDT Cosmetici s.r.l. V.le Cavalieri del Lavoro -I–70017 Putignano – BA tel. + 39/080-4931509 - fax + 39/080/4055581 export@pdtcosmetici.it - www.pdtcosmetici.it Contact: Dott. Paolo Contri PEGASUS – PRESTO INDUSTRIES 17/218 Vasan Udyog Bhavan, 2nd Floor, Off S.B. Marg. Opp Phoenix Mills, Lower Parel, Mumbai – 40003 – India tel. +91/2243151400 tanvi.kulkarni@prestocombs.com – www.prestocombs.com Pevonia International LLC 300 Fentress Boulevard, Daytona beach, Florida 32114 – USA tel. +001/386-239.8980 – fax +001/386-239.8250 rjean@pevonia.com – www.pevonia.com POOL SERVICE s.r.l. Via Siracusa, 8 I-21050 Bolladello di Cairate (VA) tel. +39-0331 311399 - fax +39-0331 311529 PREVIA S.p.A. Via Massimo D’Antona, 9/bis - I-10028 Trofarello (TO) tel. +39/011-9624787 – fax +39/011-9624794 info@previa.it - www.previa.it PUNTI DI VISTA s.r.l. Via Spagnuolo, (Prov. Caivano - Aversa) s.n.c. I-80020 Frattaminore (NA) tel. +39-081-8362039 - 081-8354556 fax +39-081-8352800 www.puntidivista.it - e-mail: puntidivista@puntidivista.it Rebis Via Repubblica 36/B - I-26043 Persico Dosimo (CR) tel. +39-0372-54396 - fax +39-0372-493181 info@rebisnatural.com - www.rebisnatural.com RENÉE BLANCHE I-84050 Lustra (SA) - C/da Corticelle tel. +39-0974-839286 www.reneeblanche.it REVIVRE ITALIA s.p.a. Via Vallina Orticella, 34 - I-31030 Borso del Grappa (TV) www.revivre.com Robanda International, Inc San Diego, California, CA 92110 tel. +1-619-276.7660 - fax +1-619-276.7661 Shawn@robanda.com RUDY PROFUMI s.r.l. I-20090 Assago (MI) - Via Einstein, 2/4 tel. +39/02-48844436 www.rudyprofumi.com – info@rudyprofumi.com Sarantis Group S.A. 26 Amaroussiou-Halandriou Str. - GR-151 25 Athens-Greece tel. +30/210 6173635 - fax +30/210 6197081 www.sarantisgroup.com - info@sarantisgroup.com Contact: Mr. Takis Petrou SENSUS – G & P Cosmetics s.r.l. Via A. De Gasperi, 8 - I-52037 Sansepolcro (AR) tel. +039-0575-720682 - Fax +39-0575-749 923 info@gpcosmetics.it - www.gpcosmetics.it SPAZZOLIFICIO PIAVE s.p.a. Via Palladio, 5 - I-35019 Onara di Tombolo (PD) tel. +39-049-5993122 - fax +39/049-5993528 info@piave.com - www.piave.com Contact: F. Gobbo TAMARA ROSE 30-32 Garner Place, Inglebun NSW 2565 Australia tel. +61/407267267 www.tamararose.com.au - www.amrhair.com.au TECNO ELETTRA s.r.l. Via Puglie, 10/12 - I-60030 Monsano (AN) tel. +39-0731-60 54 35 - fax +39-0731-60 54 36 TROIAREUKE #401, 4F, 8, Gukhoe-daero, 38-gil, Yeongdeungpo-gu, Seoul, Republic of Korea tel. +82 2. 2679. 8857 - fax +82. 2. 2679. 8859 www.mk-corp.co.kr/en - export@mk-corp.co.kr TURATI Idrofilo s.p.a. Via I maggio, 242 - I-10062 Luserna San Giovanni (TO) tel. + 39/0121-955501 - fax + 39/0121-955519 www.turati-idrofilo.com - www.cottonplus.it e-mail: info@cottonplus.it Vagheggi s.p.a. Via F. Pigafetta 6 - I-36024 Nanto (VI) tel. +39/0444-639600 – fax +39/0444-639656 export@vagheggi.com – www-vagheggi.com WALAND s.r.l. Via S. Rita da Cascia, 65/67 - I-20143 Milano tel. +39-02 36512179 - Fax +39-02 36512180 www.waland.org - export@waland.org

CTL is a fully independent italian operation, specializing in the manufacturing of professional haircare products since over forty years. CTL, the color factory, aims to be the ideal partner for the study, development and production of hair coloring solutions for private label. The laboratory is the beating heart of the company. CTL is able to control all phases in the production cycle, from formulation to choice of materials, from graphics to packaging, from manufacturing to delivery of the finished product, guaranteeing maximum safety, as well as extremely high quality standards in all stages of production. 110 www.exportmagazine.net

PROFESSIONAL HAIRCARE PRODUCTS MANUFACTURING

IDEA

RAW MATERIALS RESEARCH AND DEVELOPMENT

TECHNICAL & REGULATION REQUIREMENTS

QUALITY CONTROL

PACK SELECTION

MARKETING ASSISTANCE BRAND, STYLE & DESIGN

PRODUCTION & DELIVERY

HAIR COLOR CREAM

CTL SpA Via Trento, 59 - 20021 Ospiate di Bollate (MI) - Italy Tel. +39.02.3834321 - Fax +39.02.38343231 info@ctlspa.it - www.ctlspa.it MEET US AT COSMOPROF ASIA HONG KONG / NOVEMBER 13-15, 2019 STAND 5G-D3B 111 www.exportmagazine.net

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