Export Magazine 9-19

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export.magazine@mteedizioni.it

THE INTERNET GUIDE TO THE BEAUTY INDUSTRY WORLDWIDE

exportmagazine.net

I N T E R N E T

N. 9 / 2019 - mte Edizioni s.r.l. - Via R. Gessi 28 - 20146 Milano - Tariffa R.O.C.: Poste Italiane s.p.a. Spedizione in abbonamento Postale - D.L. 353/2003 (conv. in L. 27/02/2004 n. 46) art. 1, comma 1, DCB - Modena - € 7 In caso di mancato recapito inviare al CPO MODENA per la restituzione previo pagamento resi

ARMANDO TESTA

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THE NATURE OF BEAUTY Beyond the surface, beyond the horizon.

There where the view fades into the distance and nature regenerates itself, a new kind of beauty is created.

Real, natural. Living, emotional.

A beauty that cures. A beauty that is pure.

Your Beauty. Epurรก beauty.

Discover more on www.vitalitys.it #bellezzaviva

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SOMMARIO

N. 9 - Anno XXXIX deceMBER 2019 / january 2020 dicemBRE 2019/ gennaio 2020

BBCOS 40-41 B/Open 38

REDAZIONE: VIA R. GESSI, 28 - 20146 MILANO TEL. 02 / 48.95.23.05 FAX 02 / 41.23.405 export.magazine@mteedizioni.it www.exportmagazine.net Autorizzazione del Tribunale di Milano n. 85 del 16 / 02 / 1991

Collaboratori: Annalisa Aita, Judy Bloom, Francesca Bonelli, Valérie Kaminov, Rebecca Lazzari, Gianni Pierbon, Joan Rundo, Simona Verga

Sped. in abbonamento postale D.L. 353 / 2003 (conv. in L. 27 / 02 / 2004 n. 46) art. 1, comma 1, DCB - Modena Abbonamento annuale Italia € 50 (5 numeri) versamento su c.c.p. n° 21104203 intestato alla MTE Edizioni Via R. Gessi, 28 - Milano

Beauty Eurasia

68

Beauty Istanbul

39

Beautyworld Middle East

64

CBE – China Beauty Expo

49 5

Cosmobeauté 56-58 Cosmoprof Worldwide Bologna

On the cover: Cotton Plus, a patented worldwide novelty to remove your make-up with water

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Cotril IV-88-III CTL 86-87 Emsibeth 45 Eslablondexx 60-61 Farmagan 78-79 Hair Co.

28-29

Helen Seward

CONTENTS

6-7

HSA 63

Toiletries, Cosmetics and Perfumes

1 / 54

Inco 65 Inebrya 23 ING 30-31

Products and Appliances for Estheticians 55 / 58

Itely Hairfashion

34-35

Kepro 15-17

Packaging and Raw Materials

Koeco 80-81

59 / 73

Foreign subscription $ 55 (5 issues) + air mail fare (if requested).

Editrice: MTE Edizioni s.r.l.

Via R. Gessi, 28 - Milano

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Cosmotech 51

Correspondent for France: Catherine du Villard P.R. & Promotion: +39 / 02 4239443

Beauty Asia

Cosmetica Italia

Direttore responsabile: Giuseppe Tirabasso Direttore editoriale: Claudia Stagno

ADVERTISERS’ INDEX

Makeup in… LA Parlux

Products and Appliances for Hairdressers 74 / 88

69

PCD 67 Pettenon Pool Service

Stampa: Formagrafica - Faenza Group, Carpi (MO)

77

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Previa 10-11 Professional Beauty Group

Grafica: Roberto Cimarosa per MTE Edizioni - Milano

Sensus Tecnoelettra

Materiale fotografico e redazionale di proprietà della rivista Export Magazine, tutti i diritti riservati.

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32-33 25 3

UP Beauty

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Vitality’s

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Vivaness

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interview

HAIRDRYERS WITH INNOVATION AND QUALITY: THE CONSTANTS OF TECNOELETTRA Interview with Gilberto Fava, CEO, Tecnoelettra

limiting resources, energy, the reduction of waste as much as possible in every phase of the production process.

EXPORT MAGAZINE: Tecnoelettra is a company that is very attentive to the environment. How is this attention shown through your articles?

GILBERTO FAVA: In the field of hairdryers, as in any other technological sector, innovation is at the basis of progress.

For our type of product, progress is developed along three lines: weight, power and design. We cannot speak of progress if we do not obtain the maximum if each of these three factors. These objectives always underlie any activity in the R & D sector of our company.

Tecnoelettra continues its innovation at the service of the hairdresser always with the maximum respect for the environment, presenting at Cosmoprof 2020 a new product with a patented accessory with the capacity of increasing performances without minimally impacting the energy consumption. Therefore, low consumption, maximum performance and therefore an economic saving for the hairdresser. We are proud of having created a hairdryer that is the ally both of the hairdresser and of the environment.

Therefore, a reduction of the consumption of time working and of energy without any impact at all on the performances, with a consequent and obvious economic saving by the final user. Tecnoelettra has always been committed to respecting the environment, doing its best by investing in research into evolved technologies and advanced solutions aimed at saving and

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EM: Does your specialization in creating professional hairdryers allow you to offer products that are really innovative?

GF: We like to repeat, because in our company the tangible result is the wide range of solutions that we offer, made up of increasingly innovative products both from the point of view of components and style. Each product perfectly reflects our philosophy oriented to innovation, beauty care and the love for our work which has lasted for over 30 years. The demand and need for quality of the product that is necessary and suitable for an increasingly competitive market are growing all the time and it is for this reason that our production system is continually updated.

At Tecnoelettra, innovation is not limited to the technical and production field, but exists in every sector of the company,

obviously with particular attention for the sector of prototypes and testing.

For us, sensitivity and attention to innovation are the key of competitiveness.

EM: Which new products will you be presenting at the next Cosmoprof in Bologna?

GF: We will be presenting a hairdryer for the professional segment with a patented accessory that allows obtaining a product with performances that definitely give improvements in terms of economic and time saving, while keeping the consumption of energy unchanged. The innovation of this product consists precisely of the ability to increase performances without minimally impacting on the consumption of energy.

Therefore, low consumption, maximum performance and therefore economic saving for the hairdresser. We are proud of having created a hairdryer that is an ally for the hairdresser and for the environment.

We asked Daniele Focante, HEAD OF SALES, Tecnoelettra, of the trend on export markets EM: How important is your presence on foreign markets and what are the aspects that are particularly appreciated?

Daniele Focante: I would say fundamental.

The strong connotation of Italianness linked to the country of origin and the drive of innovation by the new management have led and are leading Tecnoelettra towards a process of globalization, increasingly spreading our brand internationally.

The aspects that make our product appreciated are the reliability and safety of what we create and make. These characteristics are translated into a very long life cycle of the product and putting on to the market only and exclusively products which have obtained all the certifications necessary to be considered reliable and safe.

Tecnoelettra is a company that has lasted more than 30 years.

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COLOR AND TREATMENT FOR SIMPLY PERFECT HAIR 6 www.exportmagazine.net

THE BEAUTY OF COLOR IS REFLECTED IN HEALTHY HAIR

BBColor Fusion is the new cosmetic coloring which colors hair perfectly while nourishing and restructuring it deep down.

Thanks to BBColor Fusion the coloring service is combined with a genuine hair restructuring treatment for a complete service aimed at total hair beauty care. 58 bright and intense shades to create any color you like whilst respecting the hair fibre, for simply perfect hair all round.

BBColor Fusion is perfect for creating a delicate, but highperformance color. It covers grey hair completely, guarantees maximum, long-lasting effect, enhances the brightness of the color and keeps hair nourished and naturally soft after every coloring treatment.

THE RESULT IS NATURAL, BRIGHT, BOUNCY HAIR. www.helenseward.it 7 www.exportmagazine.net

compan y

BBCOLOR FUSION COLOR AND TREATMENT FOR SIMPLY PERFECT HAIR The beauty of color is reflected in healthy hair

BBColor Fusion is the new cosmetic coloring which colors hair perfectly while nourishing and restructuring it deep down.

Fifty-eight bright and intense shades to create any color you like whilst respecting the hair fibre, for simply perfect hair all round. With BBColor Fusion, in fact, the coloring service is combined with a genuine hair restructuring treatment for a complete service aimed at total hair beauty care.

BBColor Fusion is perfect for creating a delicate, but high-performance color.

It covers grey hair completely, guarantees maximum, long-lasting effect, enhances the brightness of the color and keeps hair nourished and naturally soft after every coloring treatment.

The BBcolor Fusion professional formula – ammonia-free - respects both skin and hair, thanks to the exclusive formula which combines nourishing natural active ingredients.

KERA-TECHNOLOGY complex transforms coloring into a beauty treatment thanks to its combination of high-performance active ingredients: • Nutri-Feel makes hair silky, soft and shiny, restoring the hair’s natural dynamism; • Aminosilcomplex gives body and softness to hair, making it easy to comb; • Trimethylglycine deeply hydrates the hair, protecting it during coloring.

The brightness of the color is also enhanced by LUMINESCINE, the Great Mullein plant extract which captures and reflects light, significantly improving hair shine.

More info: www.helenseward.it Helen Seward Milano Creative Team

The result is natural, bright, bouncy hair.

helenseward_official

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compan y

The new frontier of make-up removal Natural, practical and excellent value, the dry SMAKE-UP make-up removal wipes

by Cotton Plus are activated with a few drops of water and, in one step, remove make-up, cleanse and moisturize the skin

A leader in the production of cotton wool for over 50 years, Turati Idrofilo S.p.A. has always been committed to offering only the best for the skin and health of consumers, starting from babies.

“One of our priorities,” confirms Erika Favero, CEO, “is to raise the awareness of the final customers on the use of products that respect the skin. At the moment the market offers wet wipes for cleaning babies’ skin.

They are very practical but they are not recommended for daily use, as fragrances and preservatives could cause irritation and allergies.”

Strongly convinced that the best product for baby hygiene is 100% pure cotton, Turati Idrofilo offers Baby by Cotton Plus, squares of pure hypoallergenic and dermatologically tested cotton wool, to be moistened with water or to which a natural oil can be added.

SMAKE-UP, the dry make-up

removal wipe “Again in the name of the well-being of the skin,” Ms Favero continues, “we have created SMAKE-UP

by Cotton Plus, a worldwide new product made in Italy for which Turati Idrofilo has obtained a patent for industrial invention.

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It is the first and only dry make-up removal wipe, with a heart of cleansing milk and invaluable active ingredients, to be activated simply with a few drops of water.” The product, which eliminates make-up, cleanses and moisturizes the skin, was created after having listened many women, about make-up removal products.

From the survey, it emerged how many women used wet wipes to remove make-up because they are practical.

However – again according to the interviewees – they tend to dry up easily and, because of the preservatives, if used every day they can cause irritation.

SMAKE-UP is therefore the totally natural alternative, without preservatives and hypoallergenic, which does not dry up, as it is not moisted. Clinically and ophthalmologically tested.

Ideal for all skin types.

“Generally, we women,” adds Erika Favero, “invest in buying make-up products but we do not think so much about make-up removers and this is wrong.

Practical and excellent value, SMAKE-UP is also perfect for travelling, because it is light and dry.”

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compan y

Guaranteed body and volume with three new products from the Style and Finish range The line dedicated to styling and finishing by pH Laboratories embraces three new high-performing items, perfect even for the catwalk

Practical, quick and easy to use, but above all high-performing. pH Laboratories products represent precious work tools for the hairdresser who wishes to have fun with their own creativity also in environments that are different from the salon.

With their vocation for fashion, Style and Finish products are designed to offer optimal results with a reliable hold even in dynamic situations like the backstage of a fashion show. Today the range of pH Laboratories expands thanks to three new arrivals, two sprays and a mousse, specific to provide the hair with volume and texture without renouncing to the plus of a cosmetic.

Care is paid to the smallest detail in formulations and fragrances just like for a haute couture dress.

Texturising spray Provides the hair with body, volume and a satin finish, genty infusing a fresh floral note to it Dry effect.

Shake well and spray on dry hair from roots to lengths at a distance of 20 cm.

Extra strong hairspray Fixes the desired style, for a long-lasting defined look. Easy to use, does not weigh the hair down and dries quickly. Gentle floral bouquet.

Spray on dry hair at a distance of 20 cm.

Styling mousse Medium hold Styling Mousse, with a gentle floral bouquet. Ideal for drying with a hairdryer. or diffuser. Defines, eliminates frizz and leaves the hair soft and bouncy. Antistatic effect. Shake well before usage, apply to damp hair, proceed to the desired styling.

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Fragrance Green, Floral, PoudrĂŠ.

This fragrance opens with mandarin notes and a touch of star anise.

Mimosa, the protagonist of the melange, leads to a floral heart of lime tree, rose and violet.

Refined white musk joins warm vanilla flowers and white woods.

2020 COSMOPROF BOLOGNA, ITALY – FAIR DISTRICT

12 – 15 MARCH

13 – 16 MARCH

A new world for beauty Bologna, Hong Kong, Las Vegas, Mumbai

Company of

With the participation of

cosmoprof.com

Organiser BolognaFiere Cosmoprof S.p.a.

Milan, Italy P +39 02 796 420 F +39 02 795 036 info@cosmoprof.it

In partnership with

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compan y

YOUR AT HOME SALON CARE The green soul of the Russian cosmetic company TEANA Laboratories is characterized by high quality ingredients and innovative active complexes

Throughout the time, Teana has positioned its Body, Hair and Skincare product lines in the high-end cosmetic market segment. This innovative brand was founded in 2007 by Dmitry Vladimirovich Stoforandov, Creator and CEO, Candidate of Pharmaceutical Sciences and the person behind Teana Laboratories formulas.

The founding values of Teana Laboratories are connected to innovation and the culture of natural wellness. True green and professional beauty treatments dedicated to the at-home salon care and the potential of natural cosmetics are at the service of those who care about women’s beauty and health. This philosophy is a new way of conceiving beauty mainly based on simplicity, convenience and high technology.

THE SKILLFUL COMBINATION OF NATURAL INGREDIENTS AND HIGH TECHNOLOGY Teana is one of the first companies to introduce the most pioneering and functional technologies in the field of cosmetology, providing the perfect balance between proximity to nature and high-tech care. At Teana Laboratories, they track the latest achievements of scientific labs all over the world and obtain samples of new ingredients that they normally purchase from France, Switzerland, UK, Germany and Morocco.

The company uses high-concentrated substances that are extracted from plants only, through a series of complex chemical processes that guarantee absence of impurities and high concentration for an outstanding effect.

Teana develops its formulas in their two main production sites in Russia, and in the French site on the coast of Brittany. Teana Laboratories offer refined yet affordable cosmetics, end result of an always present

synergy of nature, technology and design.

Their wide inventory includes trendy cosmetic solutions like Royal Formula, Vegenius, the botox-like Toxy, the Molecular Microfluids Occlux, Neuro active BoostersExpert Boost, and the preservative free, mono-dose Ampouled Serum.

TEANA BELIEVES IN COSMETOLOGY AS A SCIENCE At Teana they combine the power of nature with a scientific idea to give women youth and beauty. Their cosmetics are certified in accordance with European legislation, so you get guaranteed quality and proven effectiveness. All Teana products are subjected to multi-level testing: from in vivo and in vitro tests of individual ingredients to testing of finished products on volunteers. Cruelty-free is a key word in Teana’s philosophy which, focalizing on the respect for the environment, does not use any animalderived or animal-tested ingredients.

The company’s priorities include the use of renewable raw materials and plants only, no rare species, no animal test, no use of paper inserts in packages to reduce the amount of garbage.

When women choose TEANA they have natural cosmetics only.

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VEGENIUS 100% NATURAL POWDER SERUM SMOOTH & COMFY Winner in the category Natural & Organic of Cosmoprof Asia 2019 One of the major global trends is water-free cosmetics and Teana Laboratories have immediately met the new consumers’ preference with Teana Vegenius.

Vegenius natural powder serum “Smooth & comfy” is also the best in Natural & Organic nomination and winner at Cosmoprof Asia Awards 2019 in Hong Kong.

The 2-in-1 serum and powder combines the benefits of active skin care and a soft, decorative effect.

The serum gently mattifies and transforms the skin making it smoother and more radiant day by day without dryness. Its delicate texture is perfect as a primer, for fixing makeup, or as a mattifier of the skin.

The composition contains 100% natural plant extracts that care for the skin and help gently correct problems such as dryness, inflammation, uneven tone, loss of elasticity.

Vegenius serums with their waterless formulation and the recyclable plastic free packaging are a friendly to nature cosmetic solution.

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98%

natural origin raw materials

Kepro S.p.A. Via Chiese, 13 - Desenzano del Garda (BS) - Italy

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events

COMOPROF ASIA 2019 The show remains the most important reference point for business operators focusing on Asia

The 24th edition of Cosmoprof Asia, Asia’s leading international beauty trade event, concluded its four-day run (12-15 November) at the AsiaWorld-Expo (AWE) and Hong Kong Convention and Exhibition Centre (HKCEC).

Once again, the show reaffirmed its role as the world’s most important gateway to the Asia market. It also proved the success of the “One Fair, Two Venues” formula by offering brand-new updates, avant-garde industrial solutions and innovative content to 2,955 highly qualified exhibitors coming from 48 countries and regions, who showcased their new products and services across the two venues’ 118,900 sqm of exhibition area.

24 Country, Region and Group Pavilions presented new projects from across the globe, with small and medium-sized companies coming from Australia, Belgium, Bulgaria, California, China, France, Germany, Greece, Hong Kong, Israel, Italy, Japan, Korea, New Zealand, Poland, Singapore, Spain, Switzerland, Taiwan region, Thailand, Turkey, UK, USA, and for the first time, Russia.

Korea was the Country of Honour for the 2019 edition, featuring around 600 companies across all sectors and presenting seminars and live demonstrations

of what is new in K-Beauty.

“The show confirmed its leading role as the global beauty event dedicated to Asian-Pacific markets,” said Antonio Bruzzone, General manager, BolognaFiere Group, the joint venture partner of Cosmoprof Asia Ltd. “Thanks to all specific services provided on the show floor and to the special initiatives organised during the exhibition, Cosmoprof Asia offered an exclusive preview of the main trends and news from the significant markets in the area, facilitating business opportunities and networking.

The show remains the most important

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appointment for all international companies and operators focusing on Asia, and the participation of key professional figures in the cosmetic industry confirmed it is the best of the best who attend Cosmoprof Asia”.

David Bondi, Senior Vice President Asia of Informa Markets and Director of Cosmoprof Asia Ltd, added, “Despite the internal and external challenges that Hong Kong has been facing, Cosmoprof Asia remains the ultimate meeting place for the global beauty professionals.

We received positive compliments from exhibitors and high-quality visitors who engaged in serious trading at the show.

events

This year, we had made unprecedented investments in visitor promotions and logistics arrangements showing our commitment to delivering a world-class trade show experience to our customers.

As a result, the fair attracted buyers from more than 120 countries and regions with satisfactory growth in buyer attendance from emerging markets such as Bulgaria, Brazil, Colombia, New Zealand, Russia and Turkey, despite a reduced overall visitor turnout, especially from among those from Mainland China.”

Sourcing platform The breadth and depth of products and services available at Cosmoprof Asia left professional buyers genuinely impressed.

“Despite the tension in Hong Kong, we found the exhibition perfectly organised and we were glad we made the right decision to take part,” said Dana Zilberstine and Ofri Shaysh, owners of DNO Group from Israel.

“We are looking forward to attending Cosmoprof Asia 2020.”

“It’s very interesting to see a lot of famous and high quality luxury packaging exhibitors from Korea and we managed to acquire some prospective suppliers,” said Clarabelle Ang, Laboratory Technician with Singapore’s Vallaurix Pte Ltd. “Cosmoprof Asia is the best platform for the beauty industry worldwide,” said Priyanka Tyagi, Founder of Veeranganam Ventures in India.

“It has been a wonderful experience for me to learn about the latest trends in the beauty world.

I would like to give my thanks to the entire team of Cosmoprof Asia for such a well organised show, in spite of the difficult situation in Hong Kong.”

Meaningful conversation The 2019 edition of the fair drew the attendance of more serious buyers, and remains the most robust marketplace in Asia, according to exhibitors.

One of the leading suppliers at Cosmopack Asia (AsiaWorld-Expo), Anna Dato, Make Up Strategic Marketing & Account Development VP Asia of Intercos Group from Italy said, “Cosmoprof Asia is the main platform when we talk about beauty in Asia. Since our company wants to grow, especially in the Southeast Asia market, we really wanted to be here to make a stance and be visible.” Erwin Schuster, Head Market Segment New Markets and APAC of GEKA GmbH from Germany, confirmed the importance of their presence at Cosmopack Asia.

He said business is not done between businesses but between people, so it is still crucial to meet, discuss and look at the products in person. This is always far more effective than sending 100 emails. Exhibitors at Cosmoprof Asia (Hong Kong Convention and Exhibition Centre) were satisfied with the results in this challenging situation in Hong Kong.

Birgit Huber, Deputy Director General at The German Cosmetic, Toiletry, Perfumery and Detergent Association

(IKW) commented, “This year 46 companies participated in the German Pavilion. The expectations were not as high as in other years because of the political situation. However, a first analysis shows that for most of the exhibitors the expectations were exceeded. There were many good conversations and also more time to talk to the customers. But what was missing were potential new customers who stayed away from the fair.”

Christal Leung, Skin Care Formulator & Product Development Manager at Hong Kong-based Skin Need said, “Cosmoprof Asia is not only a business platform at which to exhibit, but also a place to learn about what’s happening in the industry and how can we perfect our products and services. I can’t think of any beauty brand interested in establishing their presence in Asia who would not prioritize exhibiting at this expo.” In addition to its wide range of exhibits, the B2B marketplace featured an exclusive programme that aimed to inspire, educate and drive innovation.

COSMOTRENDS Gallery showcased the most interesting products and the upcoming trends of the beauty community. The Cosmoprof and Cosmopack Asia Awards Ceremony on 13 November celebrated the most outstanding products and industrial solutions. CosmoTalks sessions across both venues provided market updates and insights dedicated to specific beauty segments.

Save the dates for 2020 Edition Cosmopack Asia (AsiaWorld-Expo) – 10 to 12 November 2020 Cosmoprof Asia (Hong Kong Convention & Exhibition Centre) – 11 to 13 November 2020

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events

COSMOPROF ASIA & COSMOPACK ASIA AWARDS THE WINNERS OF THE 2019 EDITION

Cosmoprof Asia 2019, the leading B2B event for the beauty industry in the AsiaPacific region, announced the winners of Cosmopack and Cosmoprof Asia Awards last night during the Awards Ceremony at the Hong Kong Convention and Exhibition Centre attended by some 300 guests.

Exhibitors, CEOs and management of beauty companies, executives from trade associations, buyers, media and influencers were invited to celebrate the 10 winning companies of the 2019

Awards, which were chosen from among 614 entries - an increase of 16% compared with the last edition. The winners were selected for their innovation, excellence and commitment to the industry.

“Edition after edition, our Cosmoprof and Cosmopack Awards are gaining recognition from the whole cosmetic industry,” says Enrico Zannini, General Manager of BolognaFiere Cosmoprof.

“We hold four editions each year across global Cosmoprof exhibitions and they

are considered the industry benchmarks when it comes to innovation, research and creativity across all beauty sectors.”

Informa Markets Senior Vice PresidentAsia & Director of Cosmoprof Asia Ltd David Bondi says,” I am very impressed by the overall standard and innovation of the submissions this year.

Every win was thoroughly well-deserved, and it was a real pleasure to honour and celebrate all of the winners’ achievements through the evening.”

COSMOPROF ASIA AWARDS SKINCARE PRODUCT – PROFESSIONAL AND RETAIL

Tenart Biotech Ltd, Taiwan: Maskingdom

MAKE-UP PRODUCT

DEAR DAHLIA, Korea: Paradise Dream Velvet Lip Mousse

HAIR PRODUCT

Kemon S.p.A, Italy: Actyva Specifici Cute Gel Base

HAND AND NAIL PRODUCT

Novellia Beauty AG – LOCASKIN, Switzerland: Instant Foot Peeling

NATURAL & ORGANIC

Teana Laboratories, Russia: 100% Nature Powder Serum SMOOTH & COMFY

COSMOPROF ASIA VISITORS’ CHOICE:

N&B S.r.l.: Protect & Repair B PERFECT Triple Action

COSMOPACK ASIA AWARDS SKINCARE FORMULA

SinoMach Technologies, Hong Kong: Precision Skin Care Non-Uniform Partition Face Mask

SUSTAINABLE

Coreana Bio Co, Ltd, Korea: Invisible Airy Patch

SKINCARE PACKAGING

Virospack S.L.U., Spain: Secure Dropper.

MAKE-UP FORMULA

Global Cosmetics (HK) Company Ltd, Hong Kong: Emulsion Colour Changing Lipstick

MAKE-UP PACKAGING

Picca International Co. Ltd, Taiwan: Aluminium Magnetic Bullet Lipstick

COSMOPACK ASIA VISITORS’ CHOICE

Bottlemate (Taiwan) Inc.: PLA Jar With Coffee Grounds

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Company subject to management and coordination by AGF88 Holding S.r.l.

servicing beauty industry since 1946

A G R O U P C O M PA N Y O F

w w w. a g f 8 8 h o l d i n g . i t EARTH

FRIEND LY

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events

BeyondBeauty Americas – Miami Beach next October 2020 The first edition of BeyondBeauty Americas – Miami Beach is scheduled to launch from 15th – 17th October 2020 at the Miami Beach Convention Center in Miami Beach, Florida. Celebrating Diversity and Self-Expression, BeyondBeauty Americas – Miami Beach is a comprehensive B2B platform for the Global Beauty Industry.

Located in Miami Beach, South Florida the show is a gateway for brands to unlock business potential in the North, South, Central America and Caribbean Islands, and championing Beauty and Health with the latest trends of Beauty products & technologies and Natural & Organic beauty food supplements.

THE BEAUTY MARKET IN USA AND LATIN AMERICA Informa Markets has chosen Miami Beach as the most important meeting point for the Beauty Industry to recognize its key role in connection of North American and South American markets. It is an attractive and convenient destination especially for companies from New York and East Coast, who regularly travel to Miami Beach for pleasure and business.

In addition to the Leisure part of the city and beautiful beach, Miami has been proven to be successful in attracting major global beauty brands and related suppliers to establish offices and Latin American Headquarters to serve the increasing beauty consumption from visitors all over the world.

Maria Budet, Chief Marketing Officer at the Miami-Dade Beacon Council, spoke to the opportunity presented by the Hispanic Beauty Market: “The connection between outer beauty and inner beauty is especially strong for Latinas.

The way a woman puts herself together reflects not only on herself, but on her family as it is seen as a sign of respect and pride.

This leads to significant spending on Beauty, with Latinas in the U.S. accounting for over 15% of total beauty spend last year at almost $8 Billion.

Given Miami’s unique position as a bridge to Latin America and the Caribbean – markets that not only spend significantly on Beauty but influence the entire segment, – choosing to host BeyondBeauty Americas in Miami Beach connects brands with a truly hemispheric opportunity.”

NEW TRADESHOW ANNOUNCEMENT CLEAN BEAUTY IN LONDON NEXT OCTOBER 2020 Beauteam, a division of Infopro Digital group, has the pleasure to announce the launch of Clean Beauty in London, the very first BtoB event gathering experts, scientists, suppliers, brands, influencers and journalists to build the future of clean beauty. Clean Beauty in London is a unique opportunity to better understand this movement and to establish the future of beauty and a charter of best practices. Clean Beauty in London will take place on October 12 & 13, 2020 at the Brewery, a leading event space, botch welcoming and sustainable, located in the heart of London.

The event’s exhibitors share our values and support us to deliver a trade show exclusively featuring clean beauty products, in answer to consumer demand for healthy and sustainable offers.

FROM INDIVIDUAL STRATEGIES, LET’S CREATE A GLOBAL COMMITMENT Clean Beauty in London will welcome international experts in regulations, sustainability, formulation, packaging, ingredients, as well as scientists and beauty brand consultants to give insight to both exhibitors and visitors during conferences and round table discussions.

LET’S NOT HAVE TO CHOOSE BETWEEN BEAUTY AND HEALTH! Clean Beauty in London aims to encourage international beauty suppliers of skincare, makeup, haircare, and toiletries to offer products achieving the standards of clean beauty.

• Understand the new logistical and regulatory challenges.

• Which clean ingredients to choose for your beauty products.

• Meet consumer needs regarding transparency, sustainability, health, animal rights and biodiversity.

These are some of the issues experts will address during the 2-day event. Clean Beauty in London is THE event offering the insight brands are looking for to match the scientific aspects of clean beauty to consumer demand. Be they legacy or indie brands, Clean Beauty in London is a unique opportunity to discover and dig into the wonderful world of clean beauty.

FOLLOW US ON SOCIAL MEDIA: Instagram: @cleanbeautyin_london Linked’In: Clean Beauty in London Twitter: @CleanBeauty_inL Facebook: Clean Beauty in London

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THE NEW 100% VEGAN REGENERATING TREATMENT LINE. DISCOVER THE SALON RITUALS FOR A SENSORY JOURNEY.

inebrya.official Concept: www.excoitaly.com - Hair Stylist: Artistic Team Inebrya - Photo: Alberto Buzzanca - Make-up: Francesca Sattin

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www.inebrya.it

A y fo dmissi r tra on de v isito

onl

Nuremberg, Germany

12 – 15.2.2020

rs

International Trade Fair for Natural and Organic Personal Care VIVANESS MAKES NATURAL AND ORGANIC COSMETICS AN EXPERIENCE Experience the perfect combination of beauty and mindfulness – at VIVANESS. Look forward to • around 300 international exhibitors • inspiring new products • green and clean beauty and of course, the opportunity to discuss the latest issues affecting the natural and organic cosmetics sector.

VIVANESS offers all this and more – for the first time in the spectacular, sustainable architecture of Hall 3C.

EXPLORE ALL THE THEMES PRESENTED AT VIVANESS

NEW PRODUCTS EXPERIENCE KNOW-HOW AND TRENDS AND DISCOVER AND LEARNING

VIVANESS.COM

ADD THE DATES DIRECTLY TO YOUR CALENDAR.

ORGANIZER NürnbergMesse GmbH T +49 9 11 86 06 - 49 11 F +49 9 11 86 06 - 49 10 visitorservice@ nuernbergmesse.de

Supporting organizations COSMOS

NATRUE

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ECO & VEGAN FRIENDLY PARABEN & AMMONIA FREE

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THE INTERNATIONAL MANUFACTURERS & DISTRIBUTORS FORUM 2020 29-30 March 2020 • ExCeL London

EXHIBITION | CONFERENCE | GLOBAL NETWORKING

EXPAND YOUR BUSINESS IN THE UK AND WORLDWIDE

For more information and to book visit: www.imflondon.co.uk 32 www.exportmagazine.net

Build relationships with UK and International distributors and manufacturers.

The IMF has everything you need to grow your business: u 2 Day International Conference u IMF Delegate & Speaker Lounge u Distributors Networking Reception u Dedicated Matchmaking Service u International Exhibitor Pavilions u VIP Access to Professional Beauty

Questions: lucy@professionalbeauty.co.uk T: +44 (0) 203 841 7371 33 www.exportmagazine.net

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LUSTROUS AND SENSUAL HAIR WITH Itely Hairfashion’S NEW PEARL BLOND Obtain a captivating and radiant haircolor with Itely Hairfashion’s new range of iridescent, ash and pastel blonds and its advanced breakthrough formula

A new family of shades has been added to the popular line Colorly 2020 by Itely Hairfashion.

Pearl Blond is a palette that features 7 different cold shades pigeon-holed in ash, pastel and iridescent: 9PD Lightest blonde Pearl Gold; 10PD Ultralight blonde Pearl Gold; 9PC Lightest blonde Pearl Ash; 10PC Ultralight Blonde Pearl Ash; 9V Lightest Blonde Violet; 10V Ultralight Blonde Violet; SSV Superlight Violet.

Pearl Blond has been designed to give the color an iridescent luster which is at the same time milky and pastel.

The collection has an innovative violet and pink chromatic base that neutralizes yellow tones, resulting in a clean blonde effect with pastel highlights.

Moreover, their pearly/iridescent tones guarantee balanced and soft results.

With Blonde Pearl Gold, Pearl Ash and Blonde Violet shades blonde hair remains bright and light without any opacity that usually is found when using ash shades to cover yellow in the hair.

This is a revolutionary pigment technology that implies hair nourishment and protection.

It goes without saying that colour looks better on nourished hair and that’s why the key is Itely Hairfashion’s ACP Complex which combines protective and hydrating ingredients like hydrolysed silk and chamomile extract to prevent UV fade and leave the hair in great condition.

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The result is intense, shiny colour that lasts with total coverage of grey hair at all levels.

The hair feels smooth, soft and hydrated.

The ACP Complex® extends colour life and features the following precious ingredients: Melanin and Wasabia Japonica neutralize free radicals and have anti-microbial properties; Bisabolol (Chamomile) has a calming, soothing, emollient and hydrating effect; WheatGerm Oil, Sunflower oil and Vitamins perform an anti-radical, protective action on the color while maintaining the hair soft and silky; Silk Hydrolyzed Proteins provide a protective, hydrating effect enhancing shine and softness.

Colorly 2020 is the line that best expresses Itely Hairfashion hairfashion’s spirit and approach: a permanent coloring with a new formula which makes it even more effective and delicate.

The ACP Complex® is an innovative molecular structure formulated with the most effective UV filters and anti-oxidants able to fight free radicals, protect, reinforce and extend the life and intensity of the color during and after the treatment.

The new generation of pure pigments ensure total coverage of grey hair at all levels and with extreme accuracy while creating an iridescent shine on the hair and glimmering with a slight hue.

These Permanent Light Reflecting Colours are grouped into 24 families of colours (120 colours in total) easy to use and mix and also easy to apply for perfect results.

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2nd International Exhibition for Cosmetics, Beauty, Hair Private Label, Home Care, Packaging, Ingredients

October 8 - 9 - 10, 2020

ICC - Congress Center, Taksim - Istanbul

w w w.b eaut y-istanbul.com Tel: +90 212 2229060

| 39 +90 533 4843030 | info@beauty-istanbul.com www.exportmagazine.net

Organizer

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events

PROMOPHARMA A NEW PLANT IN SAN MARINO The company continues to invest in San Marino and the surrounding area with concrete actions

PromoPharma was founded in San Marino in 1998.

For over twenty years, its main goal has been to provide effective solutions for personal well-being through the solid union between science and nature.

Its departments are oriented to developing and producing dietary supplements, food for special medical purposes, medical devices and cosmetics, all having at their centre the person who has to use them.

The mission of the company is to provide customers with high quality products in full respect of nature and phytotherapic tradition.

The products are made using highly technological processes which preserve the active ingredients present in nature as far as possible, in order to safeguard and promote the health and well-being of the person.

The new PromoPharma plant in San Marino

Over the years, the Research & Development team has developed a particular sensitivity to the design and definition of products in line with the philosophy of natural medicines.

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A team of doctors studies and proposes product formulations with scientific knowledge, basing choices on clinical studies published in international journals and conducted by recognized institutions.

The most important among the many collaborations include the Department of Pharmaceutical Sciences of the University of Ferrara, the University of Turin and the University of Pisa. On December 20th 2019, PromoPahrma S.p.A. inaugurated its new production plant in the Republic of San Marino, completing the original site which had the commercial and logistics departments and production.

The company now covers an area of 3600 square metres, including 550 square metres of clean room for the new production division, built according to innovative technological standards.

events

San Marino’s authorities and PromoPharma’s employees visiting the plant

This important event was marked by the presence of the Secretary of State for Industry, Andrea Zafferani, the Italian Ambassador to San Marino, Guido Cerboni, the Captain of Castello di Acquaviva Lucia Tamagnini and other guests from the political and scientific world.

The plant will produce various pharmaceutical forms and will introduce the production in stick packs and resealable pouches, for projects which are active as from 2020.

The complex has clean rooms with controlled humidity, pressure and temperature and a degree of sterility certified ISO 14644-1 class ISO9.

Building a production plant in San Marino shows the wishes of the PromoPharma group to continue investing in the Republic of San Marino.

The new department will lead to an

increase of 12 members of personnel from production staff to management.

This is only another step in the path of development of the company, which has a plan of long-term growth.

Mr Filippo Borsani, Chairman of the Board of Directors of PromoPharma, said at the inauguration, “We are delighted to inaugurate this new production plant, which represents added value in terms of competence and knowledge.

The new capacities are complementary to our already priority commitment in research and innovation through experimentation, investment and the inclusion of qualified resources. The new plant represents another goal in a plan of long-term growth.

We believe in all-round quality and for this reason every element is always carefully evaluated: this attention takes time and energy, but perseverance, passion and determination will guide us towards new objectives.”

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ETHÈ THE NEW DIMENSION OF LUXURY Emsibeth is breaking into the prime segment of the cosmetic market with the new treatment line ethè.

This is a line, or better an all-round brand, that starting with the name, clearly indicates the direction the Company took, in the last few years. ethè, plural of ethos, ancient Greek for ethic, is meant as ‘ theory of living’.

The most precious thing we have now is time.

And the contemporary woman knows it.

Emsibeth is trying to help her to take it back, indicating how to pass from a simple acquisition of things and status – old meaning of luxury – to the acquisition of an experience.

And it does it with 3 groups of multitasking products – likely to increase in the next year – that cast the user at the center of her own world through the stimulation of all senses.

The 3 families already on the market are:

REPAIR For hair damaged by time, or weakened by chemicals, mechanical stresses, or styling. With Amaranth Oil, it rebuilds the hair’s vitality, repairing the hair fibre and restoring lost bounce.

NUTRITIVE A rich, nourishing caress, leaving the hair light and irresistibly soft to the touch.

With Almond and Shea Butter, it transforms dry hair, making it silky, glossy and light, without weighing it down.

SHINE For extending and reinforcing the shine of coloured or lifeless hair.

With Orange extract and Vitamin E, for super-glossy, protected, soft hair.

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ETHÈ’S CORE VALUES: THE 3 S’s SUBSTANCE Self-sufficient formulae: high-performance ingredients meet high-tech formulae for extreme efficacy.

SENSORIALITY Sensory textures, exquisite fragrances and a soft touch pack in pastel colours, for quality perceptible to all the senses.

SIGNIFICANCE Anti-pollution, ethical, plant-derived formulae for beauty in harmony with the world.

DISCOVER

SUBSTANCE

SENSORIALITY

SIGNIFICANCE

for your hair

Emsibeth SpA - Verona - Italy - T +39 045 503044 - export@emsibeth.it

events

25th Anniversary for China Beauty Expo Going into its 25th year, China Beauty Expo (CBE) is growing to one of the largest business and consumer based trade platforms for not only the beauty, health and wellness products, but also the whole supply chain covering the world’s cosmetics packaging, OEM, machinery and ingredients.

China Beauty Expo (CBE) is highly recognized for its foreign beauty, health and wellness brands, suppliers and manufacturers to develop their business in China.

Whether you are looking to launch your products, showcase your production capabilities, find distribution partners or meet industry professionals, CBE is able to help you tap into greater opportunities and be more successful.

Global Growth in the Hair Care Market The growth in the hair care market is a global phenomenon.

According to statistics by NPD Group, hair care was the smallest yet the fastest-growing segment in 2018, with a year-on-year growth of 25%, while the

premium hair care products surged by a promising 26%.

According to Mintel (a London-based research firm), retail sales of China’s hair care market reached RMB 42.5 billion in 2017. It is estimated that the figure will reach RMB 53.6 billion by 2021. From the data above,

the number of high-end hair care consumers is increasing every year while sales of high-end products are increasing. In key cities, nearly one fourth of consumers are already using high-end products. Approximately 40% of female consumers are willing to try premium hair care products.

New Segment to be Launched at China Beauty Expo to Harness Opportunities To capitalize on the trend, China Beauty Expo will launch the brand-new HighEnd Hair Care pavilion specializing in shampoos/conditioners, scalp care, hair styling, and hair colorants.

“The enormous market potentials, the rapid growth rate, and the continuous introductions of high-end hair care

brands are all testimonies to the booming premium hair care segment as well as its upcoming explosive growth,” commented by China Beauty Expo’s Vice General Manager Ying Sang.

“With the new High-End hair Care pavilion, we are able to feature a dedicated platform for hair care sellers to promote their products to both the vast Chinese market and our growing international buyers.”

Global Packaging Market Trends The global packaging industry is expected to be worth more than $375 billion by 2024 by Reportlinker.

It is driven by large competition and industry upgrades. With about 4% growing rate and one fifth quantity volume of the global packaging market output, China has become the second largest packaging industry in the world.

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The growth in the China packaging market is mainly driven by the increasing consumption of FMCG at nearly CAGR 5.2% and cosmetics has become one of the fast-growing categories.

Under the demographic dividend demand, there is still huge demand and supply industry expectation in China cosmetic packaging market.

China Packaging Industry Center The Yangtze Delta is the triangle-shaped megalopolis comprising of Zhejiang, Jiangsu, Shanghai, which covers over 40% of Chinese packaging factories.

All the purchasing leaders from Thailand, Indonesia, India and other Asian countries appear to have strong interest in this huge producing center.

90% of those companies choose to gather annually in China Beauty Expo and display their latest products.

China Beauty Expo pushes forward in the packaging industry How to enter and thrive in the China beauty market has been a long-term strategy of China Beauty Expo.

CBE partnerships up with researchers, associations and medias to advise and distribute that information

to all international exhibitors.

The Cosmetic Supply Chain – Supply World (May 19-21, 2020 at Shanghai New International Expo Center), a three-day show provides an ideal platform for international packaging companies to meet China’s cosmetics factories and for international cosmetic

procurement department to have an overview on the various packaging selections.

China Beauty Expo provides 100,000 sqm exhibition area for the supply show, covering luxury, makeup, creative designed and international halls, with clear separation of categories.

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events

B2B Matchmaking Meetings Business Meetings Asia – CBE offers the international exhibitors matchmaking with more and more international buyers including China’s top import agents, local distributors, online buyers and importers and retailers from Australia, Singapore, Malaysia, Indonesia, India, Myanmar and Laos.

You will meet the targeted buyers in half a day which will help your business imported and distributed in your ideal markets.

International Events Country of Honor - Spain Spanish cosmetics sales also have grown quickly in China.

Two or three years ago, the Spanish brand, Ampoules became an online hit, opening the door to other Spanish brands in China.

The number of Spanish exhibitors at China Beauty Expo 2019

was doubled compared to the year before. Apart from Hall E3, many Spanish skincare and makeup brands exhibited in Hall E9. The expo included popular Spanish brands, MARTIDERM and ISDIN. Spain will also be the Country of Honor at the 25th China Beauty Expo in 2020.

SAVE THE DATE: China Beauty Expo 2020, 19-21 May 2020 More information about China’s beauty market and China Beauty Expo, please visit www.chinabeautyexpo.com or contact exhibitions@chinabeautyexpo.com

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B2B Cosmetic Supply Chain Matchmaking – Supply World, CBE cosmetic supply chain show provides the unique one-to-one meeting between international cosmetic manufacturers and Packaging/ OEM/Machinery/Ingredients to build up new business and collaboration.

Over 50 targeted exhibitors will be displayed in a half day program with their products and services in this networking opportunity.

China Beauty Expo (CBE), held for 25 years, is the professional trade event and platform of the beauty industry. Hosting 3,500+ exhibiting companies, and 10,000+ brands covering the entire beauty supply chain from finished beauty products to the latest in packaging solutions, CBE is a one-stop sourcing experience for distributors, retailers, and beauty professionals seeking to learn and try the largest range of beauty products and manufacturing solutions in Asia.

ATTEND INTERNATIONAL EVENTS B2B - BUSINESS MEETINGS ASIA: a matchmaking platform for international brands to meet the master importers and retailers from asian countries.

CHINA COSMETICS RETAIL SUMMIT: providing the insights to help cosmetics stores look, get and keep the high-value consumers through new marketing strategy.

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COSMETIC TECHNOLOGY CONFERENCE: Bringing together buyers and suppliers to share the latest innovations and emerging fashion trends.

ADVANCED SCIENCE AND INNOVATION FORUM: As the benefactor of IFSCC to exchange cutting edge technology.

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events

up beauty THE FUTURE OF BEAUTY The countdown is on for the second edition of UP Beauty by Wabel, the not-to-be-missed B2B event for ethical, natural and sustainable beauty brands and retailers

Beauty is changing. Consumers, particularly among younger generations, are increasingly prioritizing ethical consumption and brand transparency.

Branding is no longer enough.

According to a study by Kantar, 75% of millennials believe brands without meaning will disappear in the future.

Tomorrow’s beauty landscape will be driven by labels that are committed to a natural, inclusive and sustainable way of doing business.

Following its successful first edition at the Carrousel du Louvre last June, Wabel confirms the positioning of UP Beauty in collaboration with brands, retailers, the trade press and influencers.

The 2020 edition of this unique event will take place at the Crowne Plaza hotel in Paris, in a private setting conducive to B2B meetings.

No longer just open to disruptive indie labels, UP Beauty 2020 will also welcome major brands that have proven their commitment to ethical, clean and natural beauty.

Antoine Bonnel, Co-Founder and Managing Director of Wabel, explains, “We are very pleased that this second edition of UP Beauty in Paris will bring together, under the same roof, beauty’s leading players and a selection of brands that will make up the industry tomorrow.

Thanks to our Smart Meeting expertise, which is at the heart of our DNA, they will be able to hold private meetings with a selection of French and European buyers.”

On June 15 and 16, 2020 at the Crowne Plaza Paris, UP Beauty will offer brands participating three different options for welcoming their preselected retailers: in a customized private suite; within a dedicated, branded space; or in an open area.

This format will ensure that all brands – whether they already have international scope or an emerging position – will be able to take part in this not-to-be-missed event.

Wabel’s dedicated Selection Committee will choose more than 150 brands that

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correspond with the beauty trends of tomorrow: Transparent – Vegan – Natural – Organic – Disruptive – Clean – Inclusive – DIY– Beauty To Go – Local – CSR – Zero Waste – Conscious – Cruelty Free – Free From – Probiotics…

Participants will be able to continue to benefit all year round from contacts made thanks to Wabel’s online platform, while brands will be able to profit from Wabel’s expertise and accompaniment 365 days a year.

UP Beauty 2019: A Recap UP Beauty’s first edition, in June 2019, welcomed emblematic brands including Le Rouge Français, Be+Radiance, 100Bon, Yuni Beauty, Couleur Caramel, Joliderm, Cut le Crap, La Chênaie, Revlon, Qiriness, Lady Green and Ouate… and a range of buyers from retailers such as Printemps, Galeries Lafayette, Monoprix, M6 Boutique, Aelia – Lagardère, Boticinal and Sephora.

THE PLACE FOR FORWARD-THINKING BRANDS

THE FUTURE OF BEAUTY JUNE 15-16, 2020 PARIS - CROWNE PLAZA

B2B SMART MEETINGS PERSONAL CARE

SKINCARE

HAIR CARE

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MAKE UP

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Record number of participants and a fantastic festival atmosphere at Baltic Beauty 2019!

The major festival of the Baltic beauty industry – “Baltic Beauty 2019” – celebrating the 15th anniversary this year, successfully closed at the International Exhibition Centre in Kipsala on 10 November. A record number of participants – 360 companies from 20 countries presented the newest products and services in two halls – “The World of Beautiful Hair” and “The World of Beautiful Face and Body”. The Beauty Fair in Kipsala was attended by a record number of visitors – 32,973, including 17,672 professionals from 20 countries. 75% of the “Baltic Beauty 2019” exposure were professional cosmetics, tools and equipment dedicated to the beauty professionals. Most of companies presented and invited specialists to try out new brands, products and services!

Multifaceted educational events programme This year, the exhibition offered 7 conferences, 30 masterclasses, 25 seminars, 49 professional competitions and two great hairdressing shows – “Essential Look” by Schwarzkopf and the “Ollin Professional” hairstyle show, which carried visitors into a unique world of colours and stories. Both shows attracted a great visitor interest.

Exciting competitions Both young talented and experienced masters demonstrated their mastery, skills and originality in professional competitions throughout three event days.

The XXV International Hairstyling Festival as always brought together hairdressers and hairdressing students from Latvia and other countries. The Baltic IMAGE Specialists Association held competitions for the makeup artists. Participants of the Creative Make-up Competition worked on a non-standard makeup using a variety of materials, and for the first time, the Artdeco Glam Make-up Competition was held.

Invaluable conferences International and local experts discussed the current trends and shared experience at seven conferences. Topical questions about vitamins will be discussed at the Interdisciplinary Conference “Vitamins – For and Against” of the Latvian Medical Association. For the third time, the Aroma Life conference was held to discuss essential oils that can be used in cosmetics and sweets, bathing rituals, kinesiology etc. Dalila Beauty Conference covered very interesting topics like “Overcoming fears: client and master allergy”, “New ways to promote on Instagram” and “Five beauty trainer’s mistakes”.

Best beauticians “Baltic Beauty” honoured the laureates of the “My Beautician” event held by the Latvian Association of Beauticians and Cosmetologists. Winners in the nomination “My Beautician”: Ilze Ozola from Valmiera (Vidzeme), Andžela Dravniece Geida from Kuldīga (Kurzeme), Vija Švarca from Jelgava (Zemgale), Inga Artemjeva from Daugavpils and Viktorija Valaine from Līvāni (Latgale), Svetlana Solnceva from Sigulda (Riga Region) and Laura Taube from Riga. Winners in the nomination “TOP Beautician” determined by the organisers and sponsors: Ginta Ustinova from Cesvaine, Una Lukašuna from Madona and Jekaterina Stavro from Riga.

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Safe demonstration of beauty treatment services with a high risk of infection In order to demonstrate beauty treatment services associated with a high risk of infection, such as cosmetic injections, electrolysis hair removal, piercing, micropigmentation, a safe solution was found consulting and in cooperation with the Health Inspectorate.

All these services were presented and performed during the fair in purposebuilt isolated rooms. Moreover, the Health Inspectorate extended special thanks to the organisers for their engagement in the process of ensuring human health, thereby participating in the adjustment of the beauty sector in Latvia. The trade fair is held by the International Exhibition Company BT 1 and Skaistums matu kosmētika in collaboration with the Latvian Association of Beauticians and Cosmetologists – the CIDESCO Section in Latvia, the Latvian Association of Hairdressers and Cosmetologists, the Latvian Committee of OMC, the Latvian Association of Stylists, the Union of Nail Care Trade, the Latvian Spa & Wellness Federation, the Latvian Medical Association, the Baltic IMAGE Specialists’ Association, the International Association for Eyelash and Eyebrow Professionals, SIA Pigmalions and Aroma Life Institute.

PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS PRODUCTS APPLIANCES FOR ESTHETICIANS APPLIANCES PRODUCTS APPLIANCES FOR ESTHETICIANS FOR PRODUCTS APPLIANCES FOR ESTHETICIANS ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS 55 www.exportmagazine.net

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RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, RAWPACKAGING, MATERIALS, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS,PACKAGING, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, MACHINERY PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY 59 www.exportmagazine.net

ECO-PROTECT TECHNOLOGY

Nourishing Volumizing Reinforcing Purifying Calming Restructuring No-frizz Color Maintenance ESLABONDEXX.COM

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YOUR NATURAL WAY TO HAIR BEAUTY & HEALTH Clean Care means beautiful and healthy hair, but also looks out to the world that surrounds us. The vigour of nature is enclosed in the heart of the cosmetic formulae whose guiding light is simplicity, safety, functionality and the sustainable use of raw materials and packaging. More than 90% of the ingredients are natural or organic + ECO-PROTECT TECHNOLOGY which is a powerful blend of protective natural active ingredients for the hair, including sugar cane extract, monoi oil, argan oil and vitamin E.

• THE PRODUCTS ARE SLS AND SLES FREE. • USING DELICATE SURFACTANTS OF NATURAL ORIGIN THAT ARE HIGHLY COMPATIBLE WITH HAIR AND SKIN. • THE PACKAGING IS IN PE GREEN PLASTIC WHILE THE BOXES ARE MADE WITH RECYCLED PAPER.

COSMOPACK Bologna 12 -15 March · COSMOPROF WORLDWIDE Bologna 13 - 16 March · BEAUTYWORLD MIDDLE EAST Dubai 31 May - 2 June 61 www.exportmagazine.net

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LUMSON FOCUS ON INNOVATION AND SUSTAINABILITY 44 years of history, 550 employees, a turnover close to 100 million â‚Ź, export at 70%: these are the numbers of Lumson SPA, the Italian company specialized in designing, developing, manufacturing, complete packaging solutions for the cosmetic and make up market. The leading company strongly believes in technology and innovation aimed to offer a wide range of standard and custom packaging.

INNOVATION AND SUSTAINABILITY Technological innovation and performances of excellence are the keywords of Lumson products. The wide product offer is constantly being expanded by new references, which fully embody the quality and performance pursued by the company.

The latest products launched on the market include new dispensing systems with a Purity engine, both in airless and atmospheric version, marked by a high compatibility level due to no metal parts in contact with the formulas. The comfort in use, the fast priming, together with the precision of the dosage, make Purity a truly advanced example of dispensing system solution.

Examples of packaging for compact and baked products realized by Marino Belotti Srl

INTERNATIONALIZATION AND LEADERSHIP Lumson’s strategy, in the latest years stood out for investments in state of the art machinery and technologies and for the acquisitions of high-end companies specialized in the cosmetic primary packaging. The strategy culminated in 2019 with the inauguration of a new and futuristic headquarter in Capergnanica (Cremona) and with the acquisition of the historical company Marino Belotti Srl, the italian leader specialized in packaging for powders (compact and backed products).

With this acquisition, Lumson strengthens its positioning in the premium segment, ensuring the highest level of quality and Made in Italy products.

TAG System, the revolutionary and sustainable cosmetic packaging developed and patented

by Lumson

A new advanced version of the Purity pump is the POM free pump, which eliminates POM material from the engine to guarantee the maximum safety of the consumer while using it. The company, sensitive about the environment, increasingly invests in the research and development of innovative eco- friendly materials aimed to guarantee high-quality products. TAG is one of these. TAG System,

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The new and futuristic headquarter in Capergnanica (CR)

which stands for Techno Airless Glass, is the revolutionary cosmetic packaging developed and patented by Lumson, which combines the preciousness and elegance of a glass bottle with all the technical and functional advantages of an airless system.

TAG represents the perfect combination between maximum safety and sustainable innovation. Maximum safety is guaranteed by the airless technology device, studied to preserve sensitive cosmetic ingredients from deteriorating. With the use of TAG System, exterior air contamination is eliminated, and a sensible reduction of preservatives is possible. Sustainability for Lumson is pursued considering recycling and the reduction of waste. If with TAG the product residue is less than 5%, recycling is maximum because with this system it is possible to easily and completely separate the glass from the plastic components.

However, the sustainable innovations do not end here: in 2020 Lumson will be launching several new products for make-up on the market characterized by being compostable and renewable.

The green revolution has officially begun.

To discover more about the latest news and innovation, Lumson Sales Team will be looking forward to seeing you at the next PCD Paris (at booth C56) and Make Up in Los Angeles (at booth E32-F31).

We fulfill Hair & Skin dreams bringing your brand to life

connect yourself with your dreams: hsacosmetics.com - shop.hsacosmetics.com

With over 30 years of expertise in hair color and care, we connect our clients with their dreams, creating beloved and successful hair and skin care brands thanks to pioneering product concepts, formulas, design and full-service partnerships. We are the partners of more than 120 brands living in 90 countries all over the world and we offer a wealth of 1000 formulas Made in Italy.

We distribute 4 own brands both in the professional market and retail: Nouvelle, Silky, Eslabondexx and Guudcure.

VISIT US AT: COSMOPACK Bologna 12 - 15 March ¡ COSMOPROF WORLDWIDE Bologna 13 - 16 March BEAUTYWORLD MIDDLE EAST Dubai 31 May - 2 June

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The largest international trade fair for beauty products, hair, fragrances and wellbeing in the Middle East

31 May – 2 June, 2020 Dubai, United Arab Emirates

Secure your space now!

Tel: +971 4 389 45 00 beautyworld@uae.messefrankfurt.com www.beautyworldME.com 64 www.exportmagazine.net

IN FACT, SINCE INCO WAS FOUNDED IN 1971,

ITALIAN COMPANY

it has been working for hair stylists and beauticians, creating specific products that meet their high expectations, meticulously formulated by expert technicians using cutting edge technologies capable of ensuring efficient solutions.

AT THE EXCLUSIVE SERVICE OF WELLBEING AND BEAUTY PROFESSIONALS.

Inco’s vision is to be the ideal professional partner, capable of supporting the ideals of the hair stylist and beautician as entrepreneurs able to manage the elements of success in their own businesses aiming towards diversification by offering specific personalized products and treatments depending on the desires and expectations of each client, distinguishing themselves from competitors in the same market.

Taking on new challenges and new projects has been, over the years, the boost to constantly and continuously upgrade the capacity and performance of our company and to depend on its own highly experienced and capable r&d division. A high level quality system, shared also by other leading national and international companies in the cosmetic, pharmaceutical (medical devices) and medical-surgical aid sectors. This extremely important diversification has led to stronger and hugely important production-collaboration relations which, in numerous cases, date back many decades, also making it possible to place significant technical performance Knowhow at the disposal of the professional market.

Specific professional lines, versatile and synergic tools are made with the products from which different solutions can be chosen for each individual cosmetic need which depends on the state of the skin, the hair, the technical objective to reach and one’s own creativity. The formulas are dermatologically safe and scientifically effective, of a high quality, with no Preservatives, colourings or unnecessary additives.

Creating products for inco means doing so in an eco-friendly system with a low environmental impact, making it self-sufficient in terms of energy consumptions, putting the “health” of professional users and consumers in the fore together with the ability to meet wellness and beauty needs.

Certified quality by bodies who, inspection after inspection, guarantee and safeguard the objective quality of production processes and management systems throughout every phase of our work.

Tel. +39-051/776010 - +39-051/776397 - commerciale@incocosmetici.com -

www. i ncocos m eti ci . i t

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events

ADF&PCD PARIS RETURNS IN JANUARY 2020 WITH ITS NEW SISTER SHOW PLD The new co-located show will run along ADF&PCD on January 29th and 30th, 2020 at Paris Expo Porte de Versailles

The premium drinks packaging event PLD (Packaging of Premium & Luxury Drinks) is a brand new show that will add another layer of richness to the long heritage of ADF&PCD, allowing visitors to take inspiration for their packaging projects not only from the leaders of their own sector but also from related markets. This addition has made the French exhibition the world’s largest event for sourcing beauty, dispensing and drinks packaging. The event has been developed around the theme ‘Innovate Together” and designed to stimulate dialogue among multi-functional brand teams. ADF, PCD and PLD are all housed in specific ‘areas’ of the show floor, intersecting in the middle where relevant exhibitors which serve both PLD and PCD interests will be housed in a central avenue, connecting the areas. The 2020’s edition will place greater emphasis on interactivity and cross-disciplinary sessions with a large number of keynote talks. The event will host themed ‘Talks’ theatres in each of its three separate shows: ADF, PCD and PLD. where debates, workshops and Q&As will address the key topics for each particular segment. A fourth theatre, the hugely popular Innovation & Technology Theatre (ITT), will host product launches and talks on the latest solutions for packaging buyers. Over the course of two days, the event will deliver 35 hours of expert content from more than 80 speakers. There will be a major focus on sustainability issues as this is the number one challenge for the whole sector; but there will also be talks on key challenges such as strategies for premiumisation, new design trends, technical innovations, future regulations, packaging for new retail channels and so on. The South Korea pavilion represents a major achievement - South Korea is at the forefront of beauty innovation, and the show will bring twelve suppliers from that market to Paris.

RECORD ATTENDANCE FIGURES This year, attendance will be extraordinarily high, bringing together more than 700 packaging suppliers -59% of exhibitors are international - and 8,000 buyers in the perfume, cosmetics, premium drinks, aerosols and dispensing sectors on an exhibiting area increased by 27% compared to 2019’s edition. This unique concept grouping three highly focused synergistic events together provides two days of meetings and networking opportunities for a finely targeted audience, enabling professionals to discuss new projects with 700 exhibitors.

Visitor numbers are set to be 20% higher than last year’s edition.

EVENT HIGHLIGHTS This year you can book places on two themed guided tours, which highlight the very best of the show floor across all zones. The ‘Made in France’ tour showcases top manufacturers and suppliers that have made France a global leader in cosmetics and premium drinks. The ‘Eco tour’ focuses on sustainability, highlighting leading products and suppliers of sustainable packaging solutions. The ADF&PCD Paris Awards Will be recognising the very best innovation in categories covering creativity, technological developments, sustainability initiatives, and more in the cosmetics and fragrance industry.

The Pentawards offers the most prestigious global competition for the packaging design community including designs from the beauty, cosmetics and drinks categories

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NEW FEATURES FOR 2020 This year, ADF&PCD will introduce many novelties. First of all the inaugural edition of PLD that will add further weight to the event’s cross-sector mission statement with its 100 new exhibitors. For the first time the conference agenda has been developed by an Advisory Board that includes experts representing brands such as Beiersdorf, Coty, Diageo and Unilever. New entries at this year’s event are also the exhibition tours- the Made in France and the Eco Tour. Another first in the show’s history is a pavilion representing South Korea. There will also be new conference talks with 40 new speakers and the interesting Perfume & Spirits Olfactory Workshop where you can experience and compare the scents that create perfumes and spirits.

Last, the new Mixology demonstrations on the PLD Cocktail Bar.

The world’s leading event for sourcing innovative perfume, cosmetics and beauty packaging

Register for FREE using this code: EM20

www.adfpcdparis.com Co-located with

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16

Meet the Beauty where the continents meet!

Kıtaların buluştuğu yerde güzellik ile buluşalım!

18-20 June / Haziran 2020 YESILKOY / Istanbul HALL 9 - 10 - 11 Follow us / Bizi takip edin

/beautyeurasia

/beauty_eurasia

/beautyeurasia

/beautyeurasia.com/Linkedin Organiser / Organizatör

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2020 February 11|12

LOS ANGELES

Los Angeles Convention Center MakeUp in LosAngeles is the exclusive BtoB event with global make-up and skincare offers from ingredients, formulation, design, packaging, accessories to full service suppliers.

makeup-in-losangeles.com @MakeUpinWorld MakeUp in

@MakeUpinWorld

@MakeUpInWorld

@makeupin_world @makeupin_world

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in

@MakeUp in

report

Hot Markets: Saudi Arabia and Cross-Border E-Commerce VALéRIE KAMINOV – BIOGRAPHY Having spent over twenty years working with a vast array of luxury, premium and niche beauty brands and fragrances, Valérie has extensive knowledge and practical experience of their supply, distribution and retail, pertinent commercial practices and consumer habits on a global and local basis.

Her expertise has been highly valued by multi-national organizations, SMEs, start-ups, privately owned companies and financial investors.

Certified in Corporate Governance from INSEAD Business School, Valérie has the remarkable ability to successfully set the company’s strategic direction, often across diverse product markets and geographies, and monitor the firm’s risk profile.

As a qualified Non-Executive Director who was awarded the prestigious Financial Times Post-Graduate Diploma, Valérie Kaminov is highly trained in corporate governance and is an experienced NED and Director enabling her to have a holistic understanding of boards.

She advises both as a consultant and an NED. Valérie’s experience earned her a reputation with major players in the industry who hired her to establish them globally.

Her expertise in brand evaluation, acquisition due diligence, risk assessment and commercial growth has been highly valued by Private Equity Funds, multi-national organizations and financial investors.

She is also dedicated to passing her knowledge along through a range of conferences and events.

Valérie has been a guest speaker for the not-profit organisation, CEW, at their Mentoring Services where leading executives offer insights into beauty industry issues and inspiration for professional growth.

At the International Manufacturers & Distributors Forum (IMF) Master of Ceremony, Valérie organises a very unique conference; A global European gathering for manufacturers, brand owners and distributors to come together and discuss challenges faced by their business and the industry by giving the attendees unlimited networking opportunities.

The future success of a business depends in part on its ability to continue to expand in the developing markets. There currently isn’t a larger market than Saudi Arabia in the Middle Eastern region. Despite the deceleration of economic activity over the last years and tighter liquidity conditions, the young and dynamic population and strong economy make Saudi Arabia a lucrative destination for beauty brands.

As more and more women gain the ability to join the workforce, the requirement to look presentable at work has further boosted the sales of beauty and personal care products in the region. Expanding into Saudi Arabia is a major opportunity that businesses simply cannot ignore. However, one must keep in mind that it can also be a major battleground. Needless to say that business will face obstacles whether it be financial, importation/exportation, partnership, local laws on business incorporation and/or cultural differences. With the proper support and market knowledge, your company could be very successful in this highly challenging market. Below we have put together a few tips that will help you and your business navigate in clearer waters and avoid making common mistakes and experimental market entry in Saudi Arabia.

The Saudi Arabian beauty market, a quick overview The Saudi economy has been negatively affected due to falling oil prices and conflict with Yemen, leading to a decrease in purchasing power. Even though consumers shifted to cheaper products, the government helped to increase the employment rate of Saudi men and women prompting a recovery of demand for beauty and personal care products. In the coming years, employment among Saudis is expected to steadily increase, mainly due to the government’s Saudisation policy that calls for the replacement of foreign workers with nationals. Saudi men are therefore becoming more inclined to invest in a grooming regime, as a well-kept appearance is increasingly associated with affluence and career success. Since most Saudi men wear the dishdasha, a traditional male robe, emphasizing on taking care of their faces and beards is essential.

Home to a young, tech-savvy population highly conscious of its appearance, Saudi Arabia is the largest and most attractive market for beauty and personal care in the Middle East. Here, looking healthy and “alluring” is crucial as it is an integral part of an individuals’ personality. Women are becoming aware of their looks and wish to maintain a youthful and elegant look. Cosmetics and beauty products are no longer restricted to being used on special occasions but are becoming a prominent part of women’s daily regimen. Hence, beauty and personal care products have emerged as high utility products.

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report

Young and tech-savvy women are becoming aware of their looks and wish to maintain a youthful and elegant look.

The Kingdom is deeply religious, conservative, traditional, and family oriented. Traditional values are at the forefront of society, hence, translated into legal prohibitions apply. Saudi Arabia law requires that all citizens be Muslims: neither citizens nor expats and tourists have the right to freedom of religion. When leaving their homes, women are required to cover their body with black cloaks and veil their faces (invisible in most public spaces).

As surprising as it might be, Saudis spend more on hair and cosmetics per capita than almost any other women in the Middle East. Backed by growing trends of workplace gender equality across the Kingdom, women are gaining prominent importance in corporations.

Affluent and beauty-conscious women spend an average of US$3,800 a year on cosmetics and spend more on hair and cosmetics per capita than almost any other women in the region. As a result, the country’s radical clerics denounce them for “distorting God’s creation’’ and succumbing to temptation.

The Saudi culture is evolving rapidly and women are enjoying more freedom than ever before: one of the goals of

the government’s Saudi Vision 2030 economic development policy is to increase women’s employment from 22% to 30%. In 2012, the late King Abdullah implemented the decision to allow women to work in cosmetic and lingerie stores. This historic decision has paved the way for thousands of Saudi women to work. The decision was largely supported by the Saudi public, though ultraconservative clerics criticized the measure and said allowing women to work in stores would open the door to “lasciviousness” and “sin”.

Previously, women who wanted to buy makeup or lingerie in Saudi Arabia would have to purchase these personal and intimate products from male staff.

At the time, women who wanted to try on a new foundation couldn’t lift their veils in front of the salesman or allow him to touch their skin due to the country’ Islamic gender segregation.

To further satiate the desires of young generations, Prince Mohammed decided to lift the ban on women driving, allowing women to more easily get to work instead of having to rely on male relatives or costly personal drivers. Until 2016, Saudi women were required to be accompanied by a man or at least get their permission to book a hotel or spa resort. This could have a positive repercussion on bookings of treatments and boost sales of skincare products. The recent sweeping reforms have increased women’s independence.

Some Saudi women even admit the reason why their husbands agreed to let them work was because they see how much women love make-up and how

Unlike most Western countries where a more natural look is currently en vogue, women across the Arab Gulf region often lean towards brighter and catchier make-up and accessories trends 71 www.exportmagazine.net

much they spend on it. Women splurge on beauty products and sometimes spend more than half of their monthly salaries on make-up. Unlike most Western countries where a more natural look is currently en vogue, women across the Arab Gulf region often lean towards brighter and catchier makeup and accessories trends to offset the utilitarianist aspect of their black veils. In the past, upper class Saudis followed beauty trends by travelling abroad. Today, social medias allow all Saudi women to discover the latest look, with many craving the appearance of western movie stars or Arab pop divas.

This being said, the macho culture still prevails. Many public entertainment locations remain forbidden to women.

Weddings, engagement parties and baby showers are the opportunity to dress to the nines to impress each other.

Men like to be pampered and salons are popular. However, women are key purchasers for male grooming products.

Needless to say, that marketing, product formulation and retail strategy needs to be targeted at women buying products for men, as well as men buying for men.

As Saudis are highly conscious about the ingredients of the products they use, there is as significant demand for ethical and natural cosmetic products. Such a demand has pushed the international and local market players to develop innovative products in order to sustain market competitiveness.

Moreover, there is a growing demand for Halal beauty products.

As the region is majorly constituted

by Muslim population, these products have gained huge popularity.

It is however important to mention that not only Muslim consumers are interested in Halal beauty products.

The latter are in fact becoming an increasingly attractive proposition to consumers, being free from animal by-products and alcohol.

The market for Halal cosmetics in Saudi Arabia is predicted to take off over the next five years due to: • The increased supply of Halal certified products.

report

• The rising consumer awareness of the benefits of halal products.

• The increasing willingness to spend more on Halal products.

• The region’s thriving Islamic population.

• The increased demand for beauty products that adhere to Islam’s preferences and laws.

The main issue beauty product manufacturers will need to address are the use of raw materials derived from pork or human enzymes as the use of a product derived from pork is not allowed by the religion.

Halal and vegan beauty products market are expected to grow at a CAGR of at least 15% by 2020. Coupled with rising disposable incomes (both from men and women), Saudi Arabia has been seeing a greater access to such products, a rising consumer awareness and willingness to pay more for high quality halal and/or vegan products. Not only are big groups including L’Oréal, Unilever, Proctor & Gamble and Estée Lauder tapping into this rapidly growing niche market but local strictly Halal brands are slowly becoming fierce competitors.

The biggest player in the beauty and personal care industry in Saudi Arabia is Binzagr Lever (Unilever Arabia).

The group benefits from a rich brand portfolio and a long presence in the country. On the Saudi market, competition is said to be fierce mainly due to huge marketing activities (e.g. offers, discounts, promotions) and NPD. With almost half of its population (45%) under the age of 25, the culture of social media and advertising is strong.

When making a purchase decision, Saudi women rely on social networking sites, peer referrals, word-of-mouth and client recommendations. They love to trade beauty tips on Twitter and teenagers gather for “make-up nights’’.

Last year alone, Saudi women spent US$2.4 billion on cosmetics, among the highest per capita sum in the world. As a result, brands use blogging to boost their sales. According to Euromonitor, Saudi Arabia possesses the largest penetration of Twitter users in the world

and the highest per-capita consumption of YouTube.

Other popular social media platforms include Snapchat and Instagram.

The Saudi Arabian cross-border e-commerce Since 2017, beauty specialists’ retailers have encountered more and more difficulties to expand their retail space partly due to increasingly high rental prices for premium locations in shopping malls. On top of this, the economic uncertainty and prolonged period of cheap oil prices have led Saudis to become increasingly more cautious of their spending and limiting their purchases.

While more likely to wait for sales and value deals for bigger purchases, the lipstick effect will help the beauty and personal care industry grow steadily.

At International Luxury Brand Consultancy, we know that expanding into a new market can be a tough decision, especially if you are navigating in unknown waters. We work with our clients so that we can provide them with clarity backed up with years of experience, expertise and knowledge.

With many years of experience under our belt, we know exactly what are the different challenges that your business will have to face when expanding into Saudi Arabia and we can help you overcome them. The market is highly complex and restricted by strict and heavy Halal regulations. Cultural and religious perceptions implemented

by Saudi’s religious Kingdom’s police prevent women from using makeup because the latter is considered ostentatious and sinful.

The market is affected by unclear regulations. Before being able to operate in the region, a company must visit a great number of entities. There are no unified regulations in the Gulf countries making deliveries slow and expensive. Product registration is complicated (administrative problems) and takes a long time (up to 6 months). The registration process is therefore considered as a major barrier for companies seeking to operate in the

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Saudi market. In the U.A.E., registering cosmetics is straightforward; you can do it yourself or via a registration company and it takes about 45 days. However, in Saudi Arabia, it’s trickier because you need to have a local agent so that you don’t get fooled. When the product arrives to customs, you could pay different amounts depending on who’s there.

While Saudi Arabia’s online shopping industry remains relatively small compared to the one of other countries like China, things are rapidly changing.

Historically, Saudis were reluctant to buy online due to lack of awareness of online platforms, limited offerings and trust issues (fraud and cyber-crime). The internet is increasingly becoming one of Saudi Arabia’s preferred destination for sales, e-commerce being advantageous for both the customer and the business owner. In fact, when a foreign business wishes to expand into the Saudi Arabian market, there are different business models available, the easiest one being selling through third party e-platforms.

In other words, being able to reach the local online shopper without having a registered business in Saudi Arabia.

With more than 13 million people shopping online last year alone, Saudi Arabia is slowly catching up. According to A.T. Kearney, the e-commerce market in the Gulf region is forecasted to rise from USD 5.3 billion to USD 20 billion by 2020, with Saudi Arabia accounting for 42% of the total.

Phone

Tablet

Desktop

Preferred Methods on Online Shopping in Saudi Arabia

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Both desktop and mobile internet penetration is expected to grow from approximately 71% to 75% within the next three years with e-commerce user penetration expected to grow from 51% to more than 70%. The vast majority of Saudis online shoppers still prefer to buy via desktop (63%) in stark contrast to the amount of tablet (7%) and mobile (6%) shoppers. Cash on delivery remains the preferred paying option when shopping online.

Preferred Methods of Payments for Online Shopping in Saudi Arabia

While venturing out into the Saudi Arabian market through cross-border e-commerce appears to be an easy solution, there are several challenges that businesses should keep in mind: • Partnering with a local provider will facilitate the delivery of goods and provide strong customer support.

• Having a thorough understanding of local rules, regulations and laws is essential to avoid any faux pas.

• Having a good understanding of local culture, customer preferences, tastes and expectations will help your business in building a strong brand awareness and long-lasting relationships.

• Working out a cost-effective and rapid delivery for shipment will increase customer satisfaction.

• Factoring in any possible duties and taxes involved in cross border e-commerce will help you set the right prices for your products.

Entering the Saudi Arabian market can be extremely tough for many reasons, one being the highly complex political and financial structure of this market and in turn, the country. Having a market restricted by Halal regulations, implementing cultural and religious perceptions, preventing women from using makeup and/or letting them wear it only to a certain level not interpreted as ostentatious, lacking a high proliferation of mass market brands and having an insufficient participation of women in the workforce – are few of the major obstacles businesses will have to face when entering the Saudi beauty and personal care market. Saudi Arabia represents, nonetheless, an exciting opportunity that brands just simply cannot and should not ignore. As one of the largest beauty markets in the world (USD 5.7 billion) endorsed by an affluent clientele, Saudi Arabia has become an exceptionally attractive market for beauty companies to introduce their new products and will continue to grow up to USD 6.9 billion in 2021, making it a key growth market.

The lion’s share of sales in 2016 went to fragrances (USD 1.7 billion), followed by haircare (USD 697 million), skincare (USD 635 million), and colour cosmetics (USD 503 million). Fragrance will remain the best-selling beauty item in the Kingdom by far in the next few years, according to Euromonitor. Skin care products are expected to be the fastest growing segment during the forecasted period.

Dermocosmetics is slowly emerging, appearing in almost all beauty and personal care categories, including baby and childspecific products, color cosmetics and even sun care products, providing consumers with enhanced degrees of product quality and advanced ingredients, but at a higher price compared to regular cosmetics. The women cosmetics market is anticipated to grow at a CAGR of over 11% during 20172022, on account of growing trend of halal cosmetics, booming retail industry and easy availability of cosmetics on online channels.

The diverse market allows companies to offer a variety of products across different price spectrums. While the market for

luxury products has a large clientele, valuefor-money brands also do benefit from a strong presence. Beauty products are no longer restricted to being used on special occasions but are gaining prominence as part of women’s daily regimen. Increasing desire among Saudi Arabian women to look alluring represents a gold mine for foreign brands wishing to expand their business.

Increasing urbanization, growing per capita spending on cosmetics, continuous product innovations and aggressive marketing are positively influencing the market and making foreign companies salivate at the idea of penetrating the market. That comes as the Middle East and Africa overtakes Latin America as the world’s fastest growing beauty and personal care market, with its estimated 4.8 percent annual growth rate between 2014-2019 almost twice the global average of 2.6%. However, foreign companies need to understand from the very beginning that Saudi Arabian customers’ values and tastes greatly differ from Western ones and therefore they will need to adapt their products and services to meet the specific needs of the Saudi Arabian consumers, usually more conservative. The major socioeconomic reform negatively affecting the beauty and personal care consumer base in the country is and will continue to be Saudisation.

Expats will continue to leave the country. As locals continue to spend more, however, it seems very likely that local consumers will broaden their patterns of consumption which are currently limited by the quality and variety of goods and services at their disposal. The Saudi Arabian population has an ever-growing interest and demand for luxurious and sophisticated brands. The country remains a pioneer in experimenting with digital services and customer engagement. It is therefore essential to target the Saudi Arabian affluent clientele.

Companies should try as much as possible to benefit from help and support from Middle Eastern organisations in order to avoid making common mistakes. With the right strategic plan and the right local partner, Saudi Arabia could be the next stop on the agenda for your brand.

For more information on how IL Brand Consultancy can help you successfully expand your brand into different markets such as Saudi Arabia, please contact us on info@ilbc.co.uk or visit our website at www.ilbc.co.uk.

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PARLUX at Salon Intl. London: quality hairdryers on display to an international audience The Salon Intl. at the London Exhibition centre ExCel is an annual “must to be” event for all those working in the hair industry and also a big party both for exhibitors - presenting their best hair care novelty products - both for the public visiting.

The practical demonstrations on the use of many hair care products, professional services and accessories, as well as live hair shows held by the most trendy hair designers, always catch the real interest of many visitors.

At the London exhibition hall, the big Parlux booth was organized by (Hair Tools, distributor for Great Britain).

The Parlux brand is the “made in Italy” synonymous of quality professional hairdryers and is known and very appreciated in the United Kingdom.

In particular, their hair dryers Parlux ALYON® e Parlux 3200® Plus offer very good warranties of safety and reliability together with a modern, up-to-dated technology. In fact, the daily use of a hairdryer for many hours per day, needs a tool which is very good balanced, technologically advanced, completed

with some new exclusive devices such as the l’Air Ionizer Tech – (ionic technology – and the HFS, Hair Free system hair catching system - Parlux.

Being light-weight and extremely powerful, the Parlux ALYON® allows for very quick, quality hair dryings and is also an Eco-Friendly tool. The Parlux presence at this October event, was much more evident due to the fact that it was also the unique Italian company sponsor for the Alternative Hair Show. For the first time in 2019, it took place at the ICC auditorium inside the ExCel exhibition centre, instead of at the historical London Royal Albert Hall. This excellence charity event for the hair world, always held in conjunction with Salon Intl., was created many years ago by Tony and Maggie Rizzo in favour of “Fighting Leukemia” (a foundation that supports

Aestetica 2019 in Naples: the best hairdryer is the Parlux ALYON®!

Last November 9th -11th November, the Fiera d’Oltremare exhibition center in Naples hosted the 23rd edition of AESTETICA, a three days fair completely devoted to the beauty industry: cosmetics, hairstyling and hair care, make up, nails.

This exhibition was featured by an area of 12 square meters, 190 exhibitors, 500 trademarks, besides 40 thousand visitors; a “must to be” event for all professionals in the various beauty industry fields. As usual, in addition of the very rich schedule of conferences and lectures, seminars and hair fashion live shows, also a wide range of new products and services especially

devoted to the above mentioned jobs.

At the exhibition area of the company Fulvio Fusco, Parlux distributor, Parlux, synonymous of high quality professional hair dryers and hair salons apparels, showed their range of products, first of all their most modern and technologically advanced, hair dryer Parlux ALYON®.

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children suffering from Leukemia and their families). An amazing hair show featuring stylistic exhibitions by the most famous International hairstylists, the attendance of a wider audience (Salon Intl. visitors too!) and tickets sold, permitted an interesting fundraising devoted to “Fighting Leukemia” whose aid, besides Great Britain, reaches also Etyopia and Camerun. Parlux, is glad to contribute to this cause and is sensitive and committed to supporting some other social benefit projects.

Visitors (hairdressers especially) were very interested in knowing more about this tool. Testing it directly, they got to know its special technical details; among them, power and lightweight thanks to an innovative motor K-ADVANCE® PLUS, the ideal measures, the good balance, the very silent operating and two new devices: the Air Ionizer Tech (negative ion emitter) to obtain shiny, brilliant hair for any hairstyle look and the HFS (Hair Free system – patent pending) the internal device which catches and keeps the hair for a cleaner, more efficient hair dryer. Enthusiastic comments from the Neapolitan hairdressers, both those who already use Parlux in their beauty salon and those of the new operators, who bought it during Aestetica 2019.

P P P P P P P P P P P P P P P P P P P P P P P P P

PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS ACCESSORIES, PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS FURNITURE FOR PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS 75 www.exportmagazine.net

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Parlux hairdryers at the Beauty World Saudi Arabia 2019

Parlux: the best hairdryers on show at Cosmoprof Asia 2019

On 8th-10th November a new edition of the most important trade fair in the hair & beauty industry in the country was held at the Jeddah Center for Forums and Events. More than 190 exhibitors coming from 20 different countries and besides 5000 professionals could know all new products and services devoted to the different beauty jobs. The wide range of Parlux products presented at the booth organized by the Saudi Arabia Parlux distributor, Messers. Nazih Group, registered once more great interest.

The famous Italian brand, distributed for many year in that country, is always a very appreciated and sought-after trademark by hairdressers. The Parlux professional hairdryers are for them too, the best tool on the market to be able to obtain very quick hair dryings and perfect hairstyles.

The new Parlux ALYON® is confirmed to be the best, high quality appliance to be able to get these basic features which are essential for every hairdresser’s daily work; in fact this tool is very well balanced, has the ideal measures and presents an innovative motor K-ADVANCE PLUS®.

In addition it is a long-life product (about 3000 hours) and includes two exclusive systems allowing for very quick, perfect dryings; ionic technology or better the Air Ionizer Tech, a device emitting negative ions which is now essential to get brilliant smooth hair and the HFS (Hair Free System) which catches and keeps the hair while operating for a cleaner, more efficient hair dryer.

On 13th–15th November the 24th edition of Cosmoprof Asia, the most important South East and Asia trade exhibition in the beauty and hair industry was held at the Hong Kong Convention and Exhibition Centre. A real successful attendance both for visitors, searching for the most innovative products and services, and for exhibitors, who could present and get in touch with important professionals of that world area.

This year the big Parlux both organized by Renovo Essentials, Parlux distributors for China and Hong Kong was featured by the presentation of two of their latest hair dryers Parlux ALYON® e Parlux 3200® PLUS. They are high quality, “made in Italy”, new, ultraprofessionals hairdryers; the first one, the Parlux ALYON® model is very powerful, (2250 Watt), lightweight, long-life, (3000 hours life) includes a new motor K-ADVANCE Plus® and two technological inner devices which make it result a unique tool: the HFS system (Hair Free System – patent pending) which catches

and keeps the hair for a cleaner more efficient hair dryer and the Air Ionizer Tech (negative ions emitter) for very quick dryings and soft, shiny hair. This model is available in 9 different colorful versions: Matt black, Matt Graphite, Bronze, Jade, Turquoise, Coral, Pink, Yellow and Green suitable for any personal taste or hair salon furniture kind. The second one, the Parlux 3200® PLUS model is a restyling of a classic Parlux model, already a best seller in its category, which is now presented in a new technologically, new style revised version and an ideal power (1900 Watt) together with a new aspiration concept which guarantees a greater air flow, less noise while on operation and very quick, powerful dryings.

Parlux ALYON hair dryers at the Intercharm exhibition in MOSCOW An unusual and artistic booth featured last October, the Parlux presence at the InterCHARM fair, held at the Crocus Expo center in Moscow from 23th to 26th October 2019. The theme that the artist wanted to propose, adorning the walls of the stand itself, was to represent creativity and that sort of artistic vein that every hairdresser basically owns and expresses by making his hairstyles. Certainly, personal flair and creativity but also and obviously, hair-care products, efficient and quality equipment/ accessories that can make any hairstyle “an artwork” really special. Parlux hair dryers, for example, a reference brand for over forty years on the international market, are the ideal allies of the most qualified professionals in the hairstyling world, thanks to their specific technical features, specifically designed for professional use.

The Parlux ALYON® model in particular, presented at INTERCHARM Moscow, is a real concentration of technology at the hairdresser’s service; powerful and very light,

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(innovative K-ADVANCE PLUS® motor) well balanced and with ideal measures, long-life (3000 hours!), includes two exclusive systems that allow perfect and very fast drying: the Air Ionizer Tech, (ionic technology) or a device that emits negative ions - now essential for getting shiny and soft hair - and the HFS (Hair Free System) that catches and keeps the hair during operation making the hair dryer efficient and clean for a long time. At this edition of Intercharm several Parlux ALYON® hairdryers in the different colors available (as many as 9 different colored versions available) were on display, ready for a quick on-site handling test; the tests carried out by visitors have met their expectations, especially with regard to the real power and lightness of this ultraprofessional model, strictly “Made in Italy”.

# W E A R E PA R LU X

PA R LU X . I T

PERFECTION WITHOUT LIMITS

DEDICATED TO HAIRDRESSERS FOR MORE THAN 40 YEARS Professional K-ADVANCE PLUS ® motor

A i r f lo w r a te : 84 m 3 /h

D u ra t ion : 3000 hours

“A i r Io ni ze r Te ch” te chno lo gy

I dea l power 2. 25 0 Watt

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events

BIG THUMBS-UP FOR SALON LOOK 2019 Salón Look 2019 has exceeded expectations registering high figures in the number of operators and visitors

The 22nd edition of Salón Look, the International Image and Integral Aesthetics Exhibition, closed its doors on the 20th of October. Undisputed industry leader in Spain and one of the key exhibitions on the European circuit,

the event registered an attendance of 66,215 professionals in the aesthetic, beauty and hairdressing sector with an increase of 12.5% in the number of visitors. Salón Look, organised by IFEMA, brought together leading

players coming from all corners of the Iberian Peninsula and international guests from China to Brazil. The Spanish exhibition received a big thumbs-up from all attendees and has confirmed itself as the leading trade fair within and outside Spanish borders.

Julia González, Salón Look manager expressed her satisfaction for an event that has been a success, and received a spectacular response from professional visitors. Next Salón Look will take place in the third week of October, from 16 to 18 October 2020 at IFEMA, the most preferred time by the most prominent agents in the sector. This year, people can also follow the latest news about the fair and the sector in Salon Look’s social networks and website. In addition, they can obtain a summary of the fair from the voice of the renowned journalist Yolanda Sacristán, available on the Salón Look YouTube channel.

IFEMA APPOINTS JULIA GONZÁLEZ AS NEW DIRECTOR OF FASHION, BEAUTY AND LIFESTYLE FAIRS Named director of the fashion, beauty and lifestyle fairs organized by IFEMA, Julia González will be at the head of ShoesRoom by MOMAD in its biannual editions, 1001 Bodas (Weddings), Salón Look, Women Evolution and Salón Look Chile. The new director comes armed with a degree in Advertising and Public Relations from the Complutense University of Madrid and extensive professional experience in IFEMA. In the past 25 years she has acquired a vast knowledge in the world of fashion, beauty and lifestyle and has played a leading part in organising nine editions of the ModaCalzado fashion and footwear trade fair. After this experience, Julia González was in charge of Salón Look for twelve years trying to boost the Spanish exhibition.

This is a fair that González has managed to lead and renew continuously, with its most visited edition last October registering a12.5% increase in attendance.

Julia González faces this new stage in her career ‘with great enthusiasm and commitment to the sector’ and is already working intensely on greater digitization and internationalisation of the next editions of salon look.

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interview

CECILIA RODRIGUEZ TESTIMONIAL OF THE COTRIL CENTERS The Cotril stand at the On Hair event in Turin last November was enlivened by the presence of Cecilia Rodriguez.

We had the pleasure of asking her some questions on how she is enjoying her experience in the world of ‘hair’.

today numbering about one hundred, will continue to grow, and not only in Italy.

Our objectives include opening various Cotril Centers abroad as well, which is an excellent opportunity for spreading the brand in the world.

EXPORT MAGAZINE: You are the testimonial of the Cotril Centers.

When did you start this experience and what is your main role?

CECILIA RODRIGUEZ: I joined the Cotril ‘family’ five years ago, and in 2019 I became testimonial of the Cotril Centers.

My job is simple, it’s to convince hairstylists to become affiliates.

I am certain that the Cotril Centers,

EM: In your personal and professional life, how important is taking care of your look, in particular your hair?

CR: I can’t deny that, speaking from the point of view of work and concerning myself - in the end the two aspects are inseparable image is very important.

I smile thinking about how I did not have a good relationship with my hair before getting to know Cotril…

I have to thank the patience with which the excellent Cotril technicians, using the most suitable products, have succeeded in looking after my hair.

Now I can boast that my hair is healthy and well looked after!

EM: You are Argentinean, have you noticed a difference between Argentinean women and Italian women in how they look after their hair?

CR: For the Argentinean woman, her appearance is very important, including her hair.

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However, I think that the Italian woman is even more careful in following the trends of the moment, and having different treatments.

For years the Argentinean woman was used to having long hair, with few variants.

This was also the case for me, besides I was not yet in the world of show business.

EM: Now do you ‘dare’ a little more?

CR: So to speak, I am always afraid when it comes to cutting my hair, I’m frightened that too big a change may not be fit in with the way I am.

I dare more during the fashion week, because I am in the expert hands of the Cotril technicians, and in the summer.

In the months dominated by the sun, I like to play with nuances of colour without radically changing my basic colour.

EM: What do you appreciate most in the Cotril products?

CR: They are very high quality products, which really reassures me.

The constant use of products suitable for my type of hair makes me feel good and self-confident.

EM: Do the Cotril Centers have male clients as well?

CR: Why not… it is great to see that men are looking after their appearance more and more now.

C.S.

events

TOP HAIR DÜSSELDORF 2020 THE EXCLUSIVE COMBINATION OF CREATIVITY, BUSINESS AND EXPERIENCE

Entertainment, knowledge and inspiration for creative and forward-looking hairdressers will be on stage next 7 and 8 March 2020. The perfect mix of trade fair, shows, workshops and congress, TOP HAIR - DIE MESSE Dusseldorf is the leading trade fair for the hair cosmetics industry that year after year fills with enthusiasm the whole haircare industry.

From Saturday 7 to Sunday 8 March 2020 the 16th edition of the exhibition will offer a complete overview of new trends and products in the hairdressing-related segments from barbering, professional articles, decoration and promotional articles to services, furnishing, hair pieces, hair cosmetics, wigs, tools and wellness products. Top Hair will provide a unique combination of shows, workshops, the Cutting Factory, congress and trade fair through a unique platform that can bring the hairdressing and stylist community together.

Creative highlights is what hairdressers need in terms of continuous education and inspiration The change of halls to 15, 16 and 17 in 2020 will provide exhibitors and visitors a more exciting and creative platform with an opulent and versatile programme rich in multi-faceted and inspirational workshops.

Here the international elite in this industry will present current trends and ensure top-class entertainment with spectacular stagings. So far, teams from Schwarzkopf, L’Oréal, Barber Angels, Vitality’s, New Flag, Goldwell, Patrick Cameron and Davines have announced their appearances in Düsseldorf.

The Australian session stylist Kevin Murphy will present the big Saturday night show: BANG BANG! on 7 March 2020 at 8.15 pm bringing international iconic 90s pop culture to life again on the show stage.

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At the congress area twelve high-calibre speakers will address interesting themes related to salons. Among them the hairdressing blogger Daniel Golz, and renowned speakers such as Regina Först, Wolf Davids, Trudelies Grigoletto and Lars Nicolaisen will address such specific topics as marketing, salon management, leadership and conflict solutions, the “Cutting Factory” with its activity area for joining in, learning and interactive working offer all visitors the chance to experience the art hands-on.

Top Salon Award Contestants of the coveted Top Salon Award have to prove their skills in the following categories: Design (forward-looking interior design), Employer (talent recruitment and training), Concept (innovative business models), Marketing (outstanding marketing) and Best Practice (here success and tradition go hand in hand).

PARTNER RESEARCH

ARTEM GIORGIO VEZZOSI s.r.l.

Via Contarella, 17 - I-42019 Scandiano (RE) tel. +39-0522-856185 - fax +39-0522-983197 BABYLISS PRO 1737 Route de Saint Bernard F-06227 - B.P. 213 - Vallauris Cedex tel.: +33 (0) 493-643333 - fax +33 (0) 493-648508 info@babylisspro.com BAREX ITALIANA s.n.c.

Via Grazia, 11 I-40069 Zola Predosa (BO) tel. +39-051-751554 - fax +39-051-752757 Contact: Mr. C. Bajesi BBCOS s.r.l.

Via del Lavoro, 37 - Loc.Cappellazzo I-12060 Cherasco (CN) tel. +39/0172-495277 - fax +39/0172-499566 www.bbcos.it - info@bbcos.it BEAUTY SERVICE Via Romolo Gessi, 14 I-25135 Fraz. S. Eufemia Brescia tel. +39-030-3363045 - fax +39-030-3363812 Contact: Mr. Giannantonio Negretti BECKER-MANICURE e.K. D-42655 Solingen - Friedrich-Wilhelm-str. 18-22 tel. +49/212-223340 - fax + 49:0212-2233421 info@becker-manicure.de - www.becker-manicure.de B e C Natura s.r.l.

I-47122 Forlì – Via Monteverdi, 49 Tel. +39/0543-725802 www.bec-natura.com Biocosm’Ethics I-36050 Cartigliano (VI) - V.le A. De Gasperi, 16 tel. +39/0424-827347 www.nevitaly.com - e-mail: info@biocosmethics.it Brelil s.p.a.

V.le Europa, 10 - I-26855 Lodi Vecchio Lodi Tel. +39/0371-4611 - fax +39/0371-460331 www.brelil.com - e-mail: brelil@brelil.com

DXT!NCT - 52 Zone s.r.l.

Corso Inghilterra 12 - I-12084 Mondovì (CN) tel. +39/3459455740 www.dixtinct.com DZD COLOR CHART MANUFACTURING Co, Ltd Unit 2406, South Tower, World Trade Center No. 371-375, Huanshi Dong Road Guangzhou, Guangdong, China Zip Code 510095 Fax +86-20-8760-3991 tel. +86-20-8760-3992 - f+86-20-8760-1568 www.chinadzd.com - dzdh@chinadzd.com ELCHIM s.p.a.

Via del Tecchione, 4 - I-20098 San Giuliano Milanese (MI) tel. +39-02-5511144 - fax +39-02-55185141 www.elchim.it - export@elchim.it Contact: Luca Sabbatini ELGON PIDIELLE s.r.l.

Via Bergamina, 7 - I-20014 Nerviano (MI) tel. +39-0331-580166 www.elgoncosmetic.it - elgon@elgoncosmetic.it Contact: Mr. Andrea Laudando EMSIBETH s.p.a.

Via Giovanni Murari Brà, 35/G - I-37136 Verona tel. +39/045-503044 - fax + 39/045-502773 ESI s.p.a. - Aloedermal Via delle Industrie 1 I- 17012 Albissola Marina (Savona) tel. +39-019-486923/25 - fax +39-019-486923 e-mail: export@esitalia.it www.esitalia.com - www.aloedermal.com ETI s.p.a.

Via della Scienza, 49 I-25039 Travagliato (BS) tel. +39-030-6863964 - fax +39-030-6863944 www.eti-italy.com - info@eti-italy.com Contact: Ms. Sara Civitelli Faby Line s.r.l.

I-13100 Vercelli - Via Meucci Int. Chatillon tel. +39-0161-215333 - fax +39-0161-250523

CA-MI s.r.l.

Via Ugo La Malfa 13 - I-43010 Pilastro (PR) - Italy tel. +39 0521 637133 - 631138 fax +39 0521 639041 export@ca-mi.it - www.ca-mi.eu

Farmaceutici Dott. Ciccarelli S.p.A. Via Clemente Prudenzio, 13 I-20138 Milano Tel. +39/02-58721 – fax +39/02-58072358 www.ciccarelli.it - maurizio.bignotti@ciccarelli.it

CERIOTTI s.r.l.

Via Moscova 21 - I-20017 Rho (Mi) tel. +39-02-93561413 - fax +39-02-93561646 e.mail: info@ceriotti.it - www.ceriotti.it

FARMAGAN s.p.a.

Via Fosso del Canneto 34 - Galazzano 47891 - Rep. di San Marino tel. +378-0549/905852 www.farmagan.com - info@farmagan.com

Colordesign s.r.l.

Via Silvio Pellico, 10 - I-25086 Rezzato (BS) tel +39-030-2190568 - fax +39-030-2198771 info@colordesign.bs.it - www.colordesign.bs.it Contact: Mr. G. Mogni - Ms. S. Mogni

FARMEN INTERNATIONAL COSMETICS DISTRIBUTION Via Leinì, 150 - I-10036 Settimo T.se (TO) tel. +39-011-8023411 (sel. pass.) - fax +39-011-8023447 Contact: Mr. G. Manzetti - Mr. G. Bassignana info@farmenspa.com

CONAIR PRO 1 Cummings Point Road - USA - Stamford CT 06904 tel. 1-203-3519000 - fax 1-203-3519180 CONFALONIERI MATITE s.r.l.

Via al Piano (Zona Industriale) I-23020 Gordona (SO) tel. +39-0343-42011 - fax +39-0343-42000 Contact: Daniela Battistessa Cosm.o s.r.l.

Via Braguti I-25020 Pralboino (BS) tel. +39/030-9176360 - fax +39/030-9547229 commerciale@cosmohairproduct.it Contact: Ferdinando Odorici COSVAL S.p.A. V.le delle Industrie 10/5 - I-20020 Arese (MI) tel. +39/02-93580479 – fax +39/02-93581022 www.cosvality.com CUMBO s.r.l.

Via Michelangelo Buonarroti, 10 I-20090 Cesano Boscone (Milano) tel. +39-02-4501581 - fax +39-02-4582623 Contact: Mr. R. Cumbo CTL s.p.a.

Via Trento, 69 I-20021 Ospiate di Bollate (MI) tel. +39-02-3834321 - fax +39-02-38343231 info@ctlspa.it - www.ctlspa.it da galeno officine cosmetiche s.r.l.

Via Boscofangone, zona industriale ASI I-80035 Nola (NA) tel. +39-081-8210296 - fax +39-081-19735752 giovanni.festa@dagaleno.com Contact: G. Festa D.D.A. s.r.l. - Demeral Via Divisione Acqui, 52 I-36100 Vicenza tel. +39 0444 349001 ddaestero@demeral.com DEEVA 101 – CENTOUNO COSMETICA s.r.l.

I-63074 San Benedetto del Tronto Via Val Tiberina 73 tel. +39/0881-753001 info@centounocosmetica.it - www.deeva101.it Dima Cosmetics s.r.l.

Via Annibali 31/L I-62100 Macerata (MC) tel. +39-0733 280228 - fax +39-0733 285843 www.jeanpaulmyne.com Dott. Solari Cosmetics – Vertigo s.r.l.

Via Po, 2 - I-26867 Somaglia (LO) tel. +39/0377-57613 – fax +39/0377-447210 export@dottsolari.com - www.dottsolari.com

Figaro - TCHEON FUNG SING Str. Del Cascinotto n. 250 - I-10156 Torino tel. +39 011 2731949 - www.tfssoap.com FORFEX PRO Münsterstrasse, 100 - D-40476 Düsseldorf - Germany tel. 49 (0) 211-97036-0 - fax 49 (0) 211-97036-49 GAMOX Via A. Toscanini, 86 - I-46043 Castiglione Delle Stiviere (MA) tel. +39-0376-636954 - fax +39-0376-940847 Contact: L. Gatti GA.MA® Italy s.r.l.

Via Sant’Alberto, 1714 - I-40018 San Pietro in Casale (BO) tel: +39-051-6668811 - fax: +39-051-6668822 info@gama.eu - Contact: Mr. L. Facchini GAMMA PIÙ s.r.l.

Via Caduti del Lavoro, 22 - I-25046 Cazzago S. Martino (BS) tel. +39-030-7751011 www.gammapiu.it - info@gammapiu.it Contact: W. Sartori GI-PICCO’S COSMETICS V.le dell’Industria, 43 - I-20037 Paderno Dugnano (MI) tel. +39-02-9106131 - fax +39-02-99041361 Contact: Mr. S. Inguaggiato GM KOSMETIK s.r.l.

Sede Operativa: Via Romolo Gessi, 18 I-25135 Brescia tel. +39-030-3363011 - fax +39-030-3362602 www.gmkosmetik.com - info@gmkosmetik.com GREEN LIGHT GROUP Via Romolo Gessi, 14/16/18 I-25135 Brescia tel. +39-030-3363045 - fax +39-030-3363812 www.greenlight.it - info@greenlight.it G.V.F. s.p.a. IteLy Hair Fashion Via Falcone, 8 - I-20080 Vernate (MI) tel. +39-02-90093743 - fax +39-02-90093740 Contact: Mr. I. Fusaro HACO GmbH & Co. KG Fasanerstr. 42 - D-10719 Berlin tel. +49/30-57700438 www.keen-hair.com – annegret.ewald@friseurhaus.berlin HARBOR s.p.a.

Via Marie Curie, 5 I-40064 Ozzano dell’Emilia tel. +39/051-795100 - fax + 39/051-796479 www.harboritalia.it - export@harboritalia.it HELEN SEWARD HAIR PRODUCTS Via De Gasperi, 8/A - I-20020 Lainate (MI) tel. +39-02-93570057 - fax +39-02-93571418 www.helenseward.it - helen.seward@helenseward.it Contact: G. Arteritano

HSA Group s.p.a. – Eslablondexx Via Ugo Foscolo, 27 I-21050 Bisuschio (VA) tel. +39-0332-474654 - fax +39-0332-850307 hsa@hsacosmetics.com - www.hsacosmetics.com Contact: Mr. Stefano Zanzi

OYSTER COSMETICS s.p.a.

Via Barzizza, 37/A I-46043 Castiglione delle Stiviere (MN) tel. +39-9376 636290 - fax +39-0376 631911 www.oystercosmetics.it alessandro.gnaccarini@oystercosmetics.it

INDUPLAST s.p.a.

Via Europa, 34 - I-24060 Bolgare (BG) tel. +39-0358-354011 - fax +39-0358-354120 www.induplast.it - info@induplast.it

Panzeri Diffusion s.r.l.

Via Brodolini, 30 - I-21046 Malnate tel. +39-0332-426312 www.z-oneconcept.com - info@z-oneconcept.com

Industrie Pagoda s.r.l.

Via Spallanzani 24/26 I-24061 Albano Sant’Alessandro (Bg) tel. 035 501116 - fax 035 500894 www.industriepagoda.it - info@industriepagoda.it Contact: Vittoria Condemi

PARLUX s.p.a.

Via Goldoni, 12 - I-20090 Trezzano S/N (MI) tel. +39-02 48402600 - fax +39-02 48402606 Contact: Mr Parodi

In Italy Haircolor s.r.l.

Via Gianni Agnelli, 5 I-25086 Rezzato Bs tel +39-030-2793574 - fax +39-030-2793442 info@initalyhaircolor.it - info@initalyhaircolor.com www.initalyhaircolor.com Contact: Mr. G. Mogni - Ms. S. Mogni INTERNATIONAL HAIR KULTURE s.r.l.

Sede Operativa: Via Romolo Gessi, 16 I-25135 Brescia tel. +39-030-2352011 - fax +39-030-3363959 info@internationalhairkulture.com www. internationalhairkulture.com ITALCAPSULA G. Rotta s.r.l.

Via Mestre, 9 - I-20063 Cernusco Sul Naviglio (MI) tel. +39-02-92101788 - fax +39-02-92102671 Contact: Mr. M. Ghiandoni ITALIAN GROUP s.r.l.

Via Aldo Moro, 13 I-25124 Brescia tel. +39-030-3762669 - fax +39-030-3361077 info@italiangroup.it - www.italiangroup.it JAGUAR Stahlwarenfabrik GmbH & Co. Kg Ketzberger Str. 22 D-42653 Solingen tel. +49-212-25207/0 - fax +49-212-2520777 Kaaral s.r.l.

Zona Industriale - C.da Piana Sant’Angelo I-66050 San Salvo (CH) tel. +39-0873-343127 - fax +39-0873-548151 www.kaaral.com - info@kaaral.com KEPRO S.p.A. Via Chiese, 13 - I-2015 Desenzano (BS) tel. + 39/030-9150555 www.kepro.it - e-mail: export@kepro.it LADY BURD Manhattan office - 130 West 42nd Street, Suite 801 New York, NY-10036, USA 1.212.679.4941 - 1.800.533.0749 (TOLL FREE) 1.212.679.6415 (FAX) L’AMANDE Via Milano 18/B I-26016 Spino d’Adda (CR) tel. + 39/0194-89829 - fax +39/0194-8135 www.lamande.it – e-mail: lamande@lamande.it LANDOLL MILANO s.r.l.

Via Soncino 15 I-26010 Ricengo (CR) tel. +39/0373-267757 - fax +39/0373/267973 e-mail: info@landoll.it - www.landoll.it Contact: Mr. Fabrizio Luca Ascoli LOVEINC. International-BIG PROFESSIONAL Via Malta, 12 - I-25124 Brescia tel. +39/334.345.911.7 St.loveinc.it - Skype: loveincstevn

PDT Cosmetici s.r.l.

V.le Cavalieri del Lavoro -I–70017 Putignano – BA tel. + 39/080-4931509 - fax + 39/080/4055581 export@pdtcosmetici.it - www.pdtcosmetici.it Contact: Dott. Paolo Contri PEGASUS – PRESTO INDUSTRIES 17/218 Vasan Udyog Bhavan, 2nd Floor, Off S.B. Marg. Opp Phoenix Mills, Lower Parel, Mumbai – 40003 – India tel. +91/2243151400 tanvi.kulkarni@prestocombs.com – www.prestocombs.com Pettenon Cosmetics S.p.A. – Agf88 Holding Via del Palù, 7/D I-35018 San Martino di Lupari (PD) tel. +39/049/9988800 www.pettenon.it Pevonia International LLC 300 Fentress Boulevard, Daytona beach, Florida 32114 – USA tel. +001/386-239.8980 – fax +001/386-239.8250 rjean@pevonia.com – www.pevonia.com POOL SERVICE s.r.l.

Via Siracusa, 8 I-21050 Bolladello di Cairate (VA) tel. +39-0331 311399 - fax +39-0331 311529 PREVIA S.p.A. Via Massimo D’Antona, 9/bis - I-10028 Trofarello (TO) tel. +39/011-9624787 – fax +39/011-9624794 info@previa.it - www.previa.it PUNTI DI VISTA s.r.l.

Via Spagnuolo, (Prov. Caivano - Aversa) s.n.c.

I-80020 Frattaminore (NA) tel. +39-081-8362039 - 081-8354556 fax +39-081-8352800 www.puntidivista.it - e-mail: puntidivista@puntidivista.it Rebis Via Repubblica 36/B - I-26043 Persico Dosimo (CR) tel. +39-0372-54396 - fax +39-0372-493181 info@rebisnatural.com - www.rebisnatural.com RENÉE BLANCHE I-84050 Lustra (SA) - C/da Corticelle tel. +39-0974-839286 www.reneeblanche.it REVIVRE ITALIA s.p.a.

Via Vallina Orticella, 34 - I-31030 Borso del Grappa (TV) www.revivre.com Robanda International, Inc San Diego, California, CA 92110 tel. +1-619-276.7660 - fax +1-619-276.7661 Shawn@robanda.com RUDY PROFUMI s.r.l.

I-20090 Assago (MI) - Via Einstein, 2/4 tel. +39/02-48844436 www.rudyprofumi.com – info@rudyprofumi.com

MAESTRI ELVARES & FIGLI s.n.c.

Via Terenzin, 13 - I-42100 Reggio Emilia tel. +39-0522-553482 - fax +39-0522 553474 www.3me.it - info@3me.it - Contac: Mr. Maestri

Sarantis Group S.A. 26 Amaroussiou-Halandriou Str. - GR-151 25 Athens-Greece tel. +30/210 6173635 - fax +30/210 6197081 www.sarantisgroup.com - info@sarantisgroup.com Contact: Mr. Takis Petrou

MAXIMA COSMETICS s.r.l.

Via Staffali, 7 I-37062 Dossobuono (VR) tel. +39/045-8601074 - fax +39/045-986651 info@maximacosmetics.com - www.maximacosmetics.com

SENSUS – G & P Cosmetics s.r.l.

Via A. De Gasperi, 8 - I-52037 Sansepolcro (AR) tel. +039-0575-720682 - Fax +39-0575-749 923 info@gpcosmetics.it - www.gpcosmetics.it

MAXXelle Via Emilio Betti 2 I-62020 Belforte del Chienti (MC) tel. +39 0733 904373 - fax. +39 0733 903464 info@maxxelle.com - www.maxxelle.com

SPAZZOLIFICIO PIAVE s.p.a.

Via Palladio, 5 - I-35019 Onara di Tombolo (PD) tel. +39-049-5993122 - fax +39/049-5993528 info@piave.com - www.piave.com Contact: F. Gobbo

MEDITERRANEA – FRATELLI CARLI s.p.a.

Via Paressi, 11 - I-18100 Imperia tel. +39-0183-7080 www.mediterranea.net - Contact: L. Carli

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