Trend Map

TRENDMAP Mujun Zhang N0678951

Word Count: 2614 Editorial: 254

Fig.4

I confirm that this work has gained ethical approval and I have faithfully observed the terms of the approcal in the conduct of this project.

Signed:

CONTENT

Fig.5

Methodology

1-2

Introduction

3-4

PART 1: What is Fashion Trend

5

Trend Forecasting

6

Trend Forecasting with Business

7-8

Rising of New Media

9-10

PART 2:

11-12

Brife History

13-14

Why Coset Again

17

- What is New

17

Possibilities of Corset

18

Trend Leader - Brands

19-20

-Celebrities

23-24

Trend Diffusion

27-30

PART3:

Editorial

37-42

Appendix

43-44

Moodeboard

33

Bibliography

45-46

Styling shoot

34

Reference

456

Conclusion

35-36

Figure illustration

47-52

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1

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METHODOLOGY Primary Researh 1: Store interview

- To search the high-street stores in Nottingham and explore thier using of corset trends 2: Trend Tracking - Go street to find which fashion trend works well in Nottingham 3: Staff Interview - To interview the staff who work in a fast fashion store that sale the corset trend. Aim to gather the real data about both consumers and brands' feedback on this trend. The questions may help to find out why the trend was happening, and whether it worked in Nottingham.

4: Location selection: - Visiting the locations around nottingham that contains urban elements to shoot the corset trend 5: Model selection - Choosing the suitable modle to do the corset trend shooting.

Secondary Researh For the secondary research, the books, journals and fashion websites has been chosen to support the academic knowledge about trend forecasting, and the data from Mintel was used to find out people’s opinion on ethical consumption.

Fig.9

2

In today’s society, the change of fashion trend is unavoidable. This is a complex progression which contains various factors to influence it, including the cultural, social change or economic influence.

Sproles and Burns (1994) stated that: “fashion is considered evolutionary rather than revolutionary”. Thus, the significant trends have become a mirror of the past history and culture, as well as an extension of existing fashion. For example, the power suit appeared in the 1980s, the time when more working opportunities and rights came for women. According to the exhibition “The Power Suit”, it described the suit as the armor for women to battle in that male world and represented women’s status, strength and leadership at that time.

Nowadays, there is a huge development in trend diversity and diffusion throughout the world by the growing media platforms.

Global consumers tend to inspire fashion ideas and explore their own styles on internet.

This essay will be divided in two part. The first part will go depth in how trends work in the fashion world and to consider the impact in fashion marketing. The second part will focus on a significant trend this year – corset, which contains a rich history and makes a comeback now. It will include the evolution of the corset, the result from both primary and secondary will illustrate the reason why this classic accessory still remains an undoubtable status today, and how it combines to vary types of clothing to meet modern needs.

3

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What is FashionTrend Fig.12

The trend tends to be a general direction or movement.

[Stone, 2008] To be more specific, the trend formed after a particular style

has been popular with runway to high-street and has a high demand through consumer group. Therefore, the trend can be seen as the weather vanes in the fashion industry. It leads to the current needs and the main direction of product development, which is the core consideration for a fashion business.

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Trend Forecasting As Sproles and Burns sais, the trend forecasting is both an art and a science. There are various social factors need to be found out and analyzed by their potential influence.

For instance, the changing in economy such as inflation could decrease consumer’s living standard and purchasing power. So the classic and preppy style clothing has become more popular, such as the ripped jean which did just a little innovation of traditional jeans still developed as a trend in last few years, because consumer would be conservative on fashion consumption and prefer the functional style products when the economy is not doing well. (Keiser and Garner,2003) Many trends would run through a lifespan process made

by Everett Rogers. It has been used as a key theory to do the trend forecasting now, because the system indicates the popularity and following of a trend, highlight where trends were heading, and point out the duration of a trend which indicated by the curve.

Same as Fig.70

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6

Fig.14

Fig.17

Fig.20

7

Fig.15

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Trend Forecasting with Business Fig.22

Having a right trend forecasting

very beginning, and help them

more possibilities to provide

reviving brand images in the

will give the fashion brand acceptable merchandise for their target groups.

On the basis of Product

Development Model created by Wickett, Gaskill and Demhorst

[1999] illustrates, the first step of a product line begins with a careful and comprehensive trend

analysis, labeled “Inspirational research of trend.� It means the

correct trend forecasting could lead a success for brand at the

to extending product lines and future.

In general, the professionals and brand themselves begin

the trend forecasting about two

years before a particular style

appear in the market, because there is a wide range of factors

to consider, from the changing state of politics, economy and

technology development, to the changing cultural situation.

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"Young females are most likely to use social media sites for style inspiration, with 40% having done so. Instagram is the most popular site for style advice."

(Mintel, Online Retailing, 2016)

RISING OF NEW MEDIA

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Fig.24

The growing platform of social media speed up the rate of fashion change and raise their influence today. In contrast, the traditional media such as fashion journalism, PR and marketing activities tend to be the fundamental steps for a trend development, they are restricted by region much more and spread slowly than Internet, even though they point out the current trend directly to the public.

In the recent years, new media such as Instagram, fashion blog and Pinterest have become the headstream of a trend rather than just follow it. Any little details will be magnified and spread though the new media in a short time.

Meantime, the fashion is not just come from the luxury brands anymore, but also the street - from various fashion tribes with a faster demand for change and unique than before. Photographer, celebrities, film, art, any from of art will all be spread and translate to a fashion style quickly through the media.

Moreover, people’s comment on recent merchandise will be a key for brand to improve the trend in the future.

Overall, everyone can be a trend maker in the fashion world, but how to explore it, filter it, then improve it are the essence of trend forecasting.

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W i t h a re t u r n t o f e m i n i n i t y, t h e corset style is making a comeback f o r S / S 1 8 .

A BRIEF HISTORY OF CORSET

This fashion element owns a rich history in western culture and last for 400 years as an essential part for fashionable drees with the name of “instrument of torture”.

It first appeared in the first half of the sixteenth history with

t h e c o n t ro v e r s i a l voices. During the Victoria era, corsetry seemed as a control of women’s social rights and exploited their sexuality; However, in the 1920s, the corset transformed into a positive connotation such as high social status, artistry, bea ut y a nd s el f - d i s ci pl i n e , and being “the standard of fashionable elegance” (The Corset and the Crinoline, 1868)

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PAST 15

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NOW Fig.32

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Why Corset Again The pursuit of beauty changed slowly from past to now, but the seek for individuality is everlasting. La Mode Illustree goes, fashion is inflexible on one point: ladies must be slender. Indeed, the typically praise to women says that “a slender waist” or “a beautiful curve of hip and breast”. The corset make women looks smaller than those generally worn, and build the graceful figure easily.

The modern corsetry exists to against the past impression of “Cruel constriction”. Now, it is a reflection of the rising femininity in society. Women is not afraid of putting this underwear element as an outwear and show their unique feminine charm.

The waist-cinching style maintains its original concept that focus of male gaze, but also breaks the purpose of constrain female at the same time.

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What's new The corset back to public e y e i n a m o r e contemporary style revamped in various application and not just an underwear any more. It is a fashion accessory, and even simplified to a lace-up detail to combine with different clothing, from top, hoodie, dress to trousers and even bags and jewelry.

In the recent time, the corset is not about 19th century femininity, it is about “the ultimate in layering”.

(Hayley Spencer, 2017) It often matches to an oversized shirt or casual T-shirt, or polish to a jumper, or a twist to a simple blazer. In a word, the corset has a great wearability and more possibilities now.

As an accessory - the belt was popular with its leather design such as sturdier leather mixed with boned satin styles in 2017. However, it showed a tendency to be replaced by lightweight cotton, denim and linen in the coming year. In contrast with past, the wider waist belt has become more popular with the detail design such as corset lacing and tied fastenings.

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POSSIBILITIES OF CORSET

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Style-up a shirt ^

Elevate a jacket ^

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Upgrade a dress ^

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Work with Hoodie ^

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Refine the blazer ^

Layer-up ^

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" I wanted to find a way to bring that back and feel new and fresh.

Fig.46

Victoria Beckham he corset trend showed a strong hit back to the f a s h i o n a f t e r P r a d a ’s Autumn 2016 runways. Prada recreated this trend to a striking accessory to worn cross everything from T-shirt to double-breasted blazers, and showed various styles of outfit with different corset belt.

After that, other luxury brands such as Balenciaga, Gucci, Isabel Marant caught on this trend quickly, and brings more surprising look like a thick leather style with oversized buckles. Then, this trend came done to the high street as well, such as Z a r a , To p s h o p , U r b a n Outfitter. They have done a hard work on creating various types of corset look to the mass market, including the blouse and hoodie with lace-up detailing (Topshop), and upgraded a basic shirt with embroidered corset (Zara).

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Fig.47

"So Wearing A Corset Certainly Changes Your State Of Mind" Radha Mitchell

Fig.48

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>> Kim Kardashian is another big fan of corset and she was an early adopter of this trend - she thanks to Kanye’s idea.

Kim Kardashian Fig.50

Madonna

Fig.49

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<< The pop singer Madonna had a huge influence on popularizing the corset.

Between the year 1990 to 1991, she wore two corsets made by JeanPaul Gaultier, who was known for subverting the clichĂŠ femininity to an exaggerated style fashion. Then, the fashion world firstly influenced by her using of corset that underwear-to-outwear.

She wore the corset over a white T-shirt which was the most classic style of this trend. ^ ^

Kylie Jenner Fig.51

Fig.55

>> Rihanna wears an Adam Selman corset belt at Sziget Festival

Gigi Hadid is a big fan of the corset and wear them for various attractive outfit. ^ ^

Rihana Fig.53

Kendall Jenner

<< She paired the red corset over her black-and-white blazer, it gave her outfit a splash of color, and highlighted her slim waist.

Gigi Hadid

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TREND DIFFUSION

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* All pictures on page 21 and page 22 are all belong to primary research . * The pictures on page 21 were taken from Topshop, Victoria Centre, Nottingham

“This trend came to our store about a couple of months ago, and they made a great sale here” - Charlotte,the Topshop Nottingham stylist B a s i c a l l y, t h e corset trend followed the trickle-down theory which came from elite class to lower class (McCracken, 1 9 8 5 ; Simmel,1904; Veblen,1899)The Victorian corset might be a symbol of confinement in the history, but it was back in a completely new way. As mentioned before, Prada brought the trend as an outwear in 2016 and layered them over suit and blazer.

easily that they put the corset products at their window display or at the eye-catching place in store.

By contrast to luxury brands, the low price, obviously, is the biggest selling point for highs t re e t b r a n d s . “ T h i s t re n d attracts people who age from 17-25 years old, and most of them are students. I think the cheap price and the wearablity make it easier for these students to follow a trend” The stylist William Crachel from Urban Outfitters Nottingham says.

As expected, this trend has generated buzz and has a huge demand through the young women. Many highstreet brands response this situation quickly and began to add different product lines of corset trend. It can be found * All pictures on page 21 and page 22 are all belong to primary research . * The pictures on page 22 were taken from Urban Ourfitters, Victoria Centre, Nottingham

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Balenciaga There are still some problems when the corset trend spread from highfashion to high-street.

Firstly, the sophisticated and unique design has disappeared among the mass market due to the price and material limit.

High-street brands have to simplify the corset style to make it more accessible to everyday wearers due to the public demand. As a 29

Fig.60

Isabel Marant

Loewe

result, the black and white belt has become the most universal item of this trend.

As William says, the way they match the corset in Urban Outfitters is quite similar with other shops, such as ASOS and H&M they all â&#x20AC;&#x153;groups together within a trend or styled with T-shirt and denimâ&#x20AC;?

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ASOS Forever 21 Secondly, the atmosphere of a city will impact the trend diffusion as well. As Miranda Kerr said: “I would be very out of the place if I wear knee boots in Maibu, but in New York, I can really go for it and not have to worry.” The acceptability of this trend in city like Nottingham is not as high as the sales volume. Although “it made a great sale in store”, as Charlotte says, there is still Fig.64 not many people wear this trend on street. The corset trend looks too flashy due to the peaceful city environment, there is not many business streets and shopping malls like London. People would think the trend is more suitable for fashion shooting and special occasion, but not the daily life.

River Island

ZARA

* The FIg.64 belongs to primary research, it was taken from Fig.65 River Island, Victoria Centre, Nottingham

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Women Fashion Power Not a Multiple Choice

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MOODEBOARD

Urban and Modern 33 Fig.83

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The chosen scene was in front of the brightly painted walls in Lace Market. They brought more possibilities for shooting corset trend rather than in normal studio- these pattern distinct it from its traditional impression which was elegant and romantic, and highlight the modern sense of this trend at the same time.

In view of the colourful ambience, it was hard to achieved a balance with the clothing and model. Hence, the black, white and grey clothing and cool face without smile had been chosen. Finally, they worked successful with the vibrantly colored graffiti background.

The model Ursula Shapiro is a beautiful girl with long straight hair, she brings a sense of mystery and peaceful from her facial features and temperament. However, when she posed for photography, there were a sense of powerful and confident came from within instead.

The corset trends here were not as popular as in other busy cities such as New York or Tokyo, but from the pictures, the trend were still created sparks with this city in some ways, and show its unique charm here.

Styling Shoot

These styling shoot was taken in Nottingham, the city that combines both historical and modern environment.

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Conclusion

The fashion world is full of competition and elimination, it is easy for expierening a fluctuate or even downward trend for any fashion element.(Fashion cycle, fig 70)It is hard for business but benefit the public that there are more options for consumers thanks to the constant changing fashion. They have brought many fabulous trends to consumers and showed a high possibilities of trends.

Moreover, the corset trend proved that there is a perpetual cycle works in fashion world - it has experienced a revolution from Victoria, and gave a come back today in a completely new way as an outwear.

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Fig.70

Obviously, it has attained a huge success in the media world and brought a great sale in the mass market due to the trendâ&#x20AC;&#x2122;s contemporary style and high occurrence rate among celebrities. However, this trend is still remained at the growth step in the trendâ&#x20AC;&#x2122;s life cycle. Even though the acceptance in mass market has increased, there were still not many people wear this trend in the real world, and has not make it as their daily life clothing or accessories yet.

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Buy less Choose well Make it last.

Vivienne Westwood For the future, the trends will still developed rely on the increasing social media platform. Make the corset as an example, the media such as Instagram and Pinterest will provide more real-man examples on this trend and consumers can find the people who has the familiar style with them and learn from each other, that is easy for fashion followers to research than magazine and journalism.

Last but not least, the ethical consumption will take a lead in the fashion world in the future, and 40% young people have show their interested in eco-friendly fabric in the market. [Tamara Sender, 2017] Companies such as H&M began integrating the social responsibility into their mission. They gave consumer discount when they bring in old clothing in store and provide

a collection featuring 100 percent sustainable materials in 2010.

The reason seems to be obvious, t h e i n c re a s i n g c o n c e r n a b o u t labour issues and environmental problem has appeared from the past decades, people has begun to expect the fashion business to focus not only on profit, but also their duty in the society.

As a result, there will be more sustainable design contains green fabric and recycled materials in the fashion market, the brands will try their best to continuously minimize physical impact on the environment.

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EDITORIAL

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The images taken from the styling shoot are targeted to young and middle-aged female, and aimed to give them an insight about how to understand and catch up this trend, this is the reason why it is going to be featured in Glamour magazine.

The Glamour is an optimistic magazine and empowering women more than others who focused on couture such as Vogue. They are good at translating the style and trend for the real live of women who desire to be the trend follower by providing useful fashion advice and stylistic photos.

Due to this, as the corset trend were reappeared from the catwalk show and spread quickly by its high wearability on the street style, this could be more appealing, this will be more appealing to this types of reader.

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June 2017

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The Rivival of

The only 4 beauty products you need +559 SUMMER STYLE HACKS

Corset

This Time, More Than Elegant

Is your

FITNESS TRACKER

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Fig.73

the glamour edit

Loewe

Balmain

fashion

Loewe

Balmain

Fig.75

Fig.74

Corset brings Women strong again Fig.76

Fig.77

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the glamour edit F A S H I O N Fig.86

The Revival of

Corset

This Time, More Than Elegant ike a phoenix from the ashes, the corset has returned to the fashion fore.

As seen on the catwalks of Prada, Loewe, Corset belt, £17.99 Zara Balenciaga and Victoria Beckham, the corset is back as a symbol of modern accessory to highlight a whole new styling. When it comes to making a fashion statement again, it is a Fig.79 demonstration of chains that women have to bear in their daily life, the Prada’s designer stated that. So on the Prada’s show, there were many incredible collisions between the leather corset and various fabulous style - match with an elegant floral dress, highlight a cool military coat or lightly boned embroidery top.

Wearing a corset is the new sign of a cool and elegant girl – think Kim Kardashian, who was an early ambassador of this trend, the corset has made her a great figure to a higher level again. Why don’t you refresh your wardrobe this season?

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Fig.80 Corset belt £12.99 Zara

Fig.78

Corset ldesing dress £49.99 Mango

Fig.89 84g.Fi Corset belt £250 Isabel marant

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the glamour edit F A S H I O N Corset tunic top, £19 Topshop

Fig.87

Lace-up top £25.99 ZARA Mini skirt £26 Topshop

hopping corset on the high street is a savvy way to bring you more inspirations. Their simple but powerful designs are more wearable for your daily lives.

For example, the corset from ZARA (fig, 80) will make your look truly transformative, without the corset, this outfit is fairly conventional.

Likewise, you could also team the lace-up T shirt with simple jeans like fig3 to instantly take your two-piece out of the office and into cooler territory for day. For an evening look, the skirt with corset detail matching with the short leather coat will keep you at an urban position all the time.

Fig.88 Fig.87

Corset leggings £32 Topshop

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Appendix [ Staff Interview ]

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[ Consent forms]

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Bibliography Bramley, E. (2017). Let loose: how the corset is being reclaimed by the fashion industry. [online] the Guardian. Available at: https://www.theguardian.com/ fashion/2017/apr/01/corset-new-female-power-suit-vivienne-westwood-madonnamiuccia-prada [Accessed 4 May 2017].

British Vogue. (2017). 10 Best Corsets. [online] Available at: http://www.vogue. co.uk/gallery/best-corsets-trend [Accessed 4 May 2017].

Fiore, A. and Kim, H. (2017). Fashion trends: analysis and forecasting. 1st ed.

Oxford: Berg.

Koumbis, D. and Shaw, D. (2017). Fashion buying. From trend forecasting to shop floor. 2nd, rev. ed. 1st ed. London: Bloomsbury Publishing Ltd. Liao, M. (2017). Kendall Jenner Wore Her Family's Favorite Waist-Defining Accessory Her Own Way. [online] POPSUGAR Fashion. Available at: https://www. popsugar.com/fashion/Kendall-Jenner-Wearing-Red-Corset-Belt-March-201743259311#photo-43259320 [Accessed 19 May 2017].

Sender, T. (2017). Young Millennials drive interest in sustainable fashion. [online] Academic.mintel.com. Available at: http://academic.mintel.com/ display/830597/?highlight [Accessed 22 May 2017].

Spedding, E. (2017). The corset comeback: How the controversial item has become a bestseller again. [online] The Telegraph. Available at: http://www. telegraph.co.uk/fashion/style/the-corset-comeback-how-the-controversial-clothinghas-become-a/ [Accessed 17 May 2017].

Spencer, H. (2017). Return of the corset: how to wear springâ&#x20AC;&#x2122;s biggest accessory trend. [online] Stylist Magazine. Available at: http://www.stylist.co.uk/fashion/ corsets-trend-spring-summer-2017-shopping-street-style-ideas [Accessed 5 May 2017].

Steele, V. (2007). The corset. 1st ed. New Haven, Conn.: Yale University Press, pp.1-10, 160-165.

Waugh, N. and Dolan, J. (n.d.). Corsets and crinolines. 1st ed. New York: Theatre Arts Books, pp.103-140.

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Wgsn.com. (2017). Buyer's Briefing S/S 18. [online] Available at: https://www. wgsn.com/content/board_viewer/#/71878/page/8 [Accessed 4 May 2017].

Wgsn.com. (2017). Must-Haves S/S 2017: Accessories. [online] Available at: https://www.wgsn.com/content/board_viewer/#/68835/page/7 [Accessed 4 May 2017].

Wgsn.com. (2017). THE CORSET. [online] Available at: https://www.wgsn.com/ content/board_viewer/#/64621/page/1 [Accessed 4 Jun. 2017].

Reference Bramley, E. (2017). Let loose: how the corset is being reclaimed by the fashion industry. [online] the Guardian. Available at: https://www.theguardian. com/fashion/2017/apr/01/corset-new-female-power-suit-vivienne-westwoodmadonna-miuccia-prada [Accessed 4 May 2017].

Fiore, A. and Kim, H. (2017). Fashion trends: analysis and forecasting. 1st ed.

Oxford: Berg.

Koumbis, D. and Shaw, D. (2017). Fashion buying. From trend forecasting to shop floor. 2nd, rev. ed. 1st ed. London: Bloomsbury Publishing Ltd. Liao, M. (2017). Kendall Jenner Wore Her Family's Favorite Waist-Defining Accessory Her Own Way. [online] POPSUGAR Fashion. Available at: https:// www.popsugar.com/fashion/Kendall-Jenner-Wearing-Red-Corset-Belt-March2017-43259311#photo-43259316 [Accessed 4 Jun. 2017].

Sender, T. (2017). Young Millennials drive interest in sustainable fashion. [online] Academic.mintel.com. Available at: http://academic.mintel.com/ display/830597/?highlight [Accessed 22 May 2017].

Spedding, E. (2017). The corset comeback: How the controversial item has become a bestseller again. [online] The Telegraph.

Available at: http://www.telegraph.co.uk/fashion/style/the-corset-comeback-howthe-controversial-clothing-has-become-a/ [Accessed 17 May 2017].

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Figure Illustration

Fig1: Marial Maher (2017) Fashion Photo-shoot with Bohemian Bias Available at: https://format-com-cld-res.cloudinary.com/image/private/s--vyDwcZBr--/c_limit,g_ center,h_1200,w_65535/a_auto,fl_keep_iptc.progressive,q_95/v1/281cbac46e7c2 a4993d9271b649c3d5e/visual-manor-marketing-newport-ri-bohemian-bias-46.jpg Accessed at: [11th May,2017] Fig2: Marial Maher (2017) Fashion Photo-shoot with Bohemian Bias Available at: https://format-com-cld-res.cloudinary.com/image/private/s--AY0qFG6V--/c_limit,g_ center,h_1200,w_65535/a_auto,fl_keep_iptc.progressive,q_95/v1/395fc04829e6 5a8c3c0b92b4a626a82d/visual-manor-marketing-newport-ri-bohemian-bias-9.jpg Accessed at: [11th May,2017] Fig3: Loeil Official Page Online Shopping (2017) Available at: https://theloeil. com/products/leice-corset-belt-white?utm_campaign=Pinterest%20Buy%20 Button&utm_medium=Social&utm_source=Pinterest&utm_content=pinterest-buybutton-04abb8573-32ac-44ca-85c8-ddb4bf025232 Accessed at: [11th May,2017] Fig4: Claire Foster (2017) Accessories Forecast Available at: https://www.wgsn. com/content/image_viewer/#/image.26113676/set/%5B%22image.26113667%22, %22image.25561760%22,%22image.26113683%22,%22image.26113676%22,%2 2image.26113697%22%5D Accessed at: [12th May,2017] Fig5: Beth-nicholas (2014) Art Available at: https://s-media-cache-ak0.pinimg. com/564x/11/a6/ff/11a6ff8b78ef945096c224d33fd5c11f.jpg Accessed at: [11th May,2017] Fig6: Alexander McQueen (2017) Fall 2017 Ready-to-Wear Available at: https:// i1.wp.com/www.fashiongonerogue.com/wp-content/uploads/2016/06/AlexanderMcQueen-Resort-2017-Collection10.jpg?resize=287%2C430 Accessed at: [11th May,2017] Fig7: Alexander McQueen (2017) Fall 2017 Ready-to-Wear Available at: https:// s-media-cache-ak0.pinimg.com/736x/1e/a6/86/1ea686604a4e22311400507e74e5 72bc.jpg Accessed at: [11th May,2017] Fig8: Alexander McQueen (2017) Fall 2017 Ready-to-Wear Available at: https:// encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS9IuJArh54uitGUb2ViCYYam Sw1-1lFOq8iwgFsry71P0JGv0x Accessed at: [11th May,2017] Fig9: Neman Marcus (2014) â&#x20AC;&#x153;Art of Designâ&#x20AC;? Campaign Available at: http://www. fashiongonerogue.com/wp-content/uploads/2014/08/neiman-marcus-art-offashion-2014-fall02.jpg Accessed at: [11th May,2017] 47

Fig10: Beth Nicholas, Wallpaper Design Available at: https://s-media-cache-ak0. pinimg.com/564x/5f/ca/19/5fca199b97183ba2a9eaa10a22e57cdd.jpg Accessed at: [11th May,2017] Fig11: Pinterest (2016) 17 best image of 2016 Available at: https://s-media-cacheak0.pinimg.com/originals/c4/be/67/c4be672817258db2694b9fbd83e9191e.jpg Accessed at: [12th May,2017] Fig12: Gucci (2015) Fall/Winter Campaign Available at: https://www.bragmybag. com/wp-content/uploads/2015/09/Gucci-Fall-Winter-2015-Ad-CampaignFeaturing-Dionysus-shoulder-bag-2.jpg Accessed at: [11th May,2017] Fig13: Christian Dior (2017) Pre-Fall 2017 Available at: https://s-media-cache-ak0. pinimg.com/originals/f5/65/91/f5659140f976588dde2a2e1f66af6eaf.jpg Accessed at: [11th May,2017] Fig14: Pinterest (2017) 17 Best photos of 2017 Available at: https://s-mediacache-ak0.pinimg.com/736x/16/28/b5/1628b559089fbe980ff861c1630c803c. jpgAccessed at: [11th May,2017] Fig15: Fenty x Puma by Rihana (2016) New York Fashion Week Available at: https://emilylaroemagazine.files.wordpress.com/2016/09/img_7728.jpg?w=1660 Accessed at: [11th May,2017] Fig16: Moscow Fashion Week (2017) Available at: http://www.fashionfreaks.gr/ wp-content/uploads/2017/03/moscow-fashion-week-fall-winter-2017-street-style-1. jpgAccessed at: [11th May,2017] Fig17: Russia Fashion Week street style (2017) Available at: http://into-the-fashion. com/wp-content/uploads/2017/03/1020-18.jpg Accessed at: [11th May,2017] Fig18: Vetements (2016) Street look Available at: http://img1.mskkk.com/ pic/20170113/[www.mskkk.com]qvfupdbta25.jpg Accessed at: [11th May] Accessed at: [11th May,2017] Fig19: Russia Fashion Week Street Style Available at: https://vg-images.condecdn. net/image/251jgl3pmw1/crop/1620/landscapeAccessed at: [11th May,2017] Fig20: Russia Fashion Week Street Style (2017) Available at: http://oneappsgroup. com/wp-content/uploads/2017/03/1020-1.jpg Accessed at: [11th May,2017]

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Fig21: Milano Moda Haftasi (2017) Sokak Modasi Available at: http://www. yelizindunyasi.com/wp-content/uploads/2017/03/milano-moda-haftasi-2017-sokakmodasi-36.jpg Accessed at: [11th May,2017] Fig22: Brooklyn Fashion Studio (2016) Available at: https://media.licdn.com/media/ p/1/005/09f/0fa/2f6a565.png Accessed at: [11th May,2017] Fig23: Selfie Hit the Runway Milan Fashion Week (2015) Dolce & Gabbana Available at: http://www.straitstimes.com/sites/default/files/styles/article_ pictrure_780x520_/public/articles/2015/09/29/ST_20150929_BUZZ29_1718417. jpg?itok=l9kpKCFC Accessed at: [11th May,2017] Fig24: Milan Street Style (2017) Available at: http://img.tatler.co.uk.s3.amazonaws. com/400x600/k_n/milan-street-style-tatler-22feb17-getty_b_400x600.jpg Accessed at: [11th May,2017] Fig25: Melbourne photo diary (2012) Available at: http://crashingred.com/wpcontent/uploads/2012/03/crashingred-covering-lmff-2012-media-pass-fashionblogger-fashion-festival-melbourne.jpg Accessed at: [11th May,2017] Fig26: THR Staff (2017) The front row at New York fashion week Available at: http:// cdn2.thr.com/sites/default/files/imagecache/Gallery_Portrait_720_1081/2017/02/ GettyImages635484818_a_p.jpg Accessed at: [11th May,2017] Fig27: Andreas Ă&#x2013;hlund & Maria Therese (2017) Victorian Whispers Available at: http://media.zhiboxs.com/wp-content/uploads/2017/02/Julia-Hafstrom-stars-inElle-Sweden-March-201707-315x420.jpg Accessed at: [11th May,2017] Fig28: Andreas Ă&#x2013;hlund & Maria Therese (2017) Victorian Whispers Available at: http://media.zhiboxs.com/wp-content/uploads/2017/02/Julia-Hafstrom-stars-inElle-Sweden-MarchFig29:Pinterest(2017) SS18 Accessory Trend Available at: https://s-media-cacheak0.pinimg.com/236x/60/3f/7f/603f7ff78716e974dd88cf5d372cca93.jpg Accessed at: [11th May,2017] Fig30: Underbust Corset- Vintage Floral Print-ready to ship Available at: https:// s-media-cache-ak0.pinimg.com/564x/44/4e/35/444e35c4bd064d23df7446bc6a54 b61b.jpg Accessed at: [11th May,2017] Fig31: Oscar Frontrunners Anna Karenina Available at: https://threadbythread.files. wordpress.com/2013/01/anna11.jpg?w=590&h=871 Accessed at: [11th May,2017] 49

Fig32: Loewe (2017) Spring collection Available at: http://assets.vogue.com/ photos/57eec752e1628caf6828b2f1/master/pass/_ARC0731.jpg Accessed at: [11th May,2017] Fig33: The Row Resort (2017) Fashion Show Available at: https://s-media-cacheak0.pinimg.com/originals/7c/01/92/7c0192ed368f213eeefd7d066c2ccc75.jpg Accessed at: [11th May,2017] Fig34: Street Style (2017) Milan Fashion Week Available at: https://s-mediacache-ak0.pinimg.com/originals/1e/d3/15/1ed315822f94266a1f494987fd9b591f. jpg Accessed at: [11th May,2017] Fig35: New York Fashion Week (2017) Fall 2017 street style Available at: https:// s-media-cache-ak0.pinimg.com/736x/45/15/dc/4515dcbe35b345eafcf199cc4dea0f 5d.jpg Accessed at: [11th May,2017] Fig36: Stylist from Paris Fashion Week (2017) Available at: https://www.stylicy. com/sg/fashion-notes/wp-content/uploads/2017/03/pfw-fall-2017-08.jpg Accessed at: [11th May] Fig37: Paris Fashion Week (2017) Spring Best Looks Available at: https://s-mediacache-ak0.pinimg.com/originals/24/d7/68/24d7680b52371f128e51ef832d373bc7. jpg Accessed at: [11th May,2017] Fig38: Self-Portrait (2017) FW 17 RUNWAY Available at: https://i0.wp.com/ trendcouncil.files.wordpress.com/2017/02/self-portrait04w-fw17-tc-2917. jpg?w=640 Accessed at: [11th May,2017] Fig39: Seriously black(2016) WEARING A CORSET HAS NEVER BEEN THIS EASY Available at: http://seriouslyblack.com/wp-content/uploads/2016/09/f5203c0 8ababecd26fdba39402420bcf.jpg Accessed at: [11th May] Fig40: Prada (2016) Fall 2016Available at: http://www.azyaamode.com//files/ stories/group0/preview/Prada_RF16_2131.jpg Accessed at: [11th May,2017] Fig41: GUCCI (2017) SPRING SUMMER 2017 Available at: http://i.f1g.fr/media/ ext/1900x1900/madame.lefigaro.fr/sites/default/files/img/2016/09/defile-gucciprintemps-ete-2017-milan-look-3.jpg Accessed at: [11th May,2017] Fig42: Isabel Marant (2017) Ready-to-wear Available at: https://www.isabelmarant. com/app/uploads/2016/09/Look-3-300x450.jpg Accessed at: [11th May,2017]

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Fig43: Balenciaga (2017) Fall Winter Ready-to-wear Available at: https:// encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQ3hpekrC7JuQH2W4GujFSsp MmhMyxiwE4TTal3YZId3lUTbxjM__IRkQ Accessed at: [11th May,2017] Fig44: Loewe (2017) Spring Ready-to-wear Available at: https://s-media-cacheak0.pinimg.com/564x/41/4c/f9/414cf96e4bae4570d2a228eb66c13c64.jpg Accessed at: [11th May,2017] Fig45: TOPSHOP (2017) Corset T Shirt Available at: https://encrypted-tbn0.gstatic. com/images?q=tbn:ANd9GcTgXwh2fsF8rta5LNa-vSoScrqW2DWutoklaCiW-fBrqExpHrYZ-tRaiA Accessed at: [11th May,2017] Fig46: ZARA(2017) Lace-up t shirt Available at: https://encrypted-tbn0. gstatic.com/images?q=tbn:ANd9GcSM7FOQHhtu1nbscBB2UIQKdJtB_ XPRbWGEXaEGjDFBVmLMjyHd Accessed at: [11th May,2017] Fig47: Loewe (2017) Spring 2017 Backstage Available at: http://theimpression. com/wp-content/uploads/loewe-bks-v-rs17-8703.jpg Accessed at: [11th May,2017] Fig48: Loewe (2017) the blonde spool Available at: http://cdn-img.instyle.com/ sites/default/files/styles/original/public/1482419722/122216-InStyleFEB2017LOEWE-Watermarked-1.jpg?itok=sF8saHxi Accessed at: [11th May,2017] Fig49: HUFFPOST (2013) Madonna Corset Available at: http://i.huffpost.com/ gen/665254/thumbs/m-MADONNA-620x930c.jpg?6 Accessed at: [11th May,2017] Fig50: US Weekly (2017) Kim Kardashian in Corset Available at: http://img. usmagazine.com/480-width/kim-8cb7d05e-aa11-483f-bec6-d34d200ecef2.jpg Accessed at: [11th May,2017] Fig51: Celebstills (2017) Kylie Jenner out in LA Available at: http://www.celebstills. com/wp-content/uploads/2017/01/kylie-jenner-out-in-la-10-17-2018-1-1.jpg Accessed at: [11th May,2017] Fig52: Stylish (2017) Kendall Jenner wearing red corset Available at: https:// encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcSxpQk-t5W1FNrkJoIcTKQ6SF hIh57tKcpXq6KGn3l71rYT8x-d2rn2n_0J Accessed at: [11th May,2017] Fig53: The Telegraph (2017) The corset comeback Available at: http://www. telegraph.co.uk/content/dam/fashion/2016/08/23/105557367-rihanna-small_ trans_NvBQzQNjv4BqoEh16D48PfBB_imFgP1qz9VXieKMInzH-Pta5LERP8Y.jpg Accessed at: [11th May,2017] 51

Fig54: Teen VOGUE (2017) Gigi Hadid visit tonight show Available at: http:// assets.teenvogue.com/photos/573b3a51a57ac7fa6b49f1cd/master/pass/gigihadid-corset-tout.jpg Accessed at: [11th May,2017] Fig55: Venessa Kawaii (2017) The corset trend 2017 Available at: https:// vanessakawali.com/wp-content/uploads/2017/04/Corset-Trend-2017-Outfit6.jpg Accessed at: [11th May,2017] Fig56: Venessa Kawaii (2017) The corset trend 2017Available at: Accessed at:http://angelicablick.se/wp-content/uploads/sites/9/2015/04/MAD_0969.jpg [11th May,2017] Fig57: Allinstyle (2017) The corset look all white Available at: http://allinstyle. co.uk/wp-content/uploads/2017/01/DSC_1151.jpgAccessed at: [11th May,2017] Fig58: Balenciaga (2017) Spring Ready-to-wear Available at: https://static1. squarespace.com/static/54133affe4b0f3ffdd709818/57f121e859cc68fe6a9223f6/ 57f121fee4fcb5606cc38c64/1475420671442/1020-11.jpg?format=750w Accessed at: [11th May,2017] Fig59: Isabel Marant (2017) Ready-to-wear Available at: https://encrypted-tbn0. gstatic.com/images?q=tbn:ANd9GcQ2xUAjGSgjOKiHQGYZI7oPOSJvRVwBGYs 6gGHY6ZiV_1E1QpH00N9-OQcAccessed at: [11th May,2017] Fig60: Loewe (2017) Ready to wear Available at: http://s3.r29static.com//bin/ entry/fe4/720x1080,80/1763486/image.jpgAccessed at: [11th May,2017] Fig61: Asos (2017) Corset t shirt Available at: http://www.asos.com/women/ Accessed at: [11th May,2017] Fig62: FOREVER 21 (2017) CORSET T SHIRT Available at: https://www. forever21.com/UK/Checkout/Basket.aspx?br=f21Accessed at: [11th May,2017] Fig63: Things to do with child (2017) curious in Nottingham Available at: https:// www.dayoutwiththekids.co.uk/media/19802/nottinghamhdr.jpg?mode=crop&qualit y=75&width=1600Accessed at: [11th May,2017] Fig64: PRIMARY RESEARCH, RIVERISLAND, VICTORIA CETNRE, NOTTINGHAM Fig65: ZARA (2017) corst t shirt Available at: https://www.zara.com/uk/en/woman/ tops/view-all/double-corset-shirt-c719021p4566507.html Accessed at: [11th May,2017] 52

Fig66: ZARA (2017) corset accessory Available at: https://www.zara.com/uk/en/ woman/accessories/view-all/corset-belt-c719013p4437501.htmlAccessed at: [11th May,2017] Fig67: Lavin (2017) Runway details Available at: https://encrypted-tbn0.gstatic. com/images?q=tbn:ANd9GcTOUQCnOfnW0MKzFYCKbU9EcVKDrP8r9L15TJlq ZBCTIuLawP1Sp8thrLU Accessed at: [11th May,2017] Fig68: Dazed Magazine (2017) Bitter Lake Available at: https://i.mdel.net/i/ db/2016/4/519335/519335-800w.jpgAccessed at: [11th May,2017] Fig69: Fashion Cycle (2014) Available at: http://3.bp.blogspot.com/-aSJtNWBD_ QM/VT7K_CgvOHI/AAAAAAAAFsU/CR3L-O73_PY/s1600/2840100107002.png Accessed at: [11th May,2017] Fig70: Fashion Trend Cycle Available at: http://labellafigura.weebly.com/uploa ds/1/9/5/7/19573559/2987920_orig.pngAccessed at: [11th May,2017] Fig72: Catchys (2014) mini buns, chocker Available at: https://s-media-cache-ak0. pinimg.com/736x/54/51/ce/5451ce7a4527cfdfebb79dd3e84d5ac4.jpg Accessed at [2nd June,2017] Fig73: W Magazine (2016) Mario Sorrentin Prada Available at: https://i0.wp. com/visualizing.fashion/wp/wp-content/uploads/2016/09/W-Magazine-RoyalsOctober-2016-Covers-Irina-Shayk-by-Mario-Sorrenti-in-Prada.jpgAccessed at [2nd June,2017] Fig74: Balmain (2016) FW 16 Catwalk Available at: http://journal.antonioli.eu/wpcontent/uploads/2016/03/Balmain-RF16-3169.jpgAccessed at [2nd June,2017] Fig75: Balmain (2016) FW catwalk Available at: https://encrypted-tbn0.gstatic. com/images?q=tbn:ANd9GcSNPKizy7VNcjbWWL_kCMyIrYU5NB9G8eaUJx4cMwqaOz5EFEYAccessed at [2nd June,2017] Fig76: Loewe (2017) catwalk Available at: http://i.f1g.fr/media/ext/1900x/madame. lefigaro.fr/sites/default/files/img/2016/03/defile-loewe-automne-hiver-2016-2017paris-look-35.jpg Accessed at [2nd June,2017] Fig77: Loewe (2017) Catwalk Available at: http://cdn2-elle.ladmedia.fr/var/ plain_site/storage/images/mode/les-defiles-de-mode/pret-a-porter-automnehiver-2016-17/paris/loewe/loewe-3061483/loewe-rf16-0103/61535491-1-fre-FR/ Loewe-RF16-0103.jpgAccessed at [2nd June,2017] 53

Fig78: Topshop (2017) Corset legging Available at:www.topshop.com Accessed at [2nd June,2017] Fig79: Zara (2017)Available at:www.zara.com Accessed at [2nd June,2017] Fig80: Corset accessory (2017) Available at:www.isabelmarant.com Accessed at [2nd June,2017] Fig81: corset accessory (2017) Zara sale Available at: www.zara.comAccessed at [2nd June,2017] Fig82: Pinterest (2017) corset blouse Available at: https://s-media-cacheak0.pinimg.com/originals/b9/91/e6/b991e6dc45929ec0a94803d595a77d43. jpgAccessed at [2nd June,2017] Fig.83: the fashion cuisine (2017) hoops and corset. Available at: http://picturecdn.wheretoget.it/vzwh68-l.jpg Accessed at [4th June 2017] Fig84: blog lovin (2017) lace-up everything Available at: http://s019.radikal.ru/ i609/1703/32/5224b797ea65.jpg Accessed at [4th June 2017] Fig85: Nohilita(2017) Tendence corset Available at : http://www.noholita.fr/wpcontent/uploads/2017/03/tendance-corset-5-800x1200.jpg Accessed at [4th June 2017]

* The left figures on Page 33, Page 41 and Page 42 were taken from Primary research 54