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1834 Hotels enters Tasmanian market with new Burnie boutique hotel
1834 Hotels, one of Australia’s leading white-label hotel management companies, has announced its expansion into the Apple Isle with the launch of One North Terrace, a boutique hotel in Burnie. This collaboration with the Elphinstone Group and Fairbrother marks a significant step for 1834 Hotels, which now manages over 40 properties across Australia.
Open from September 16, One North Terrace brings an elevated standard of
We are proud to be part of Burnie’s continued growth and prosperity accommodation to Burnie, featuring 30 modern rooms with stunning sea views. The hotel is designed to cater to both business and leisure travellers, off ering amenities like complimentary high-speed wifi advanced TV casting technology, and convenient onsite parking.
While Tasmania’s tourism boom has been well documented, North West Tasmania’s tourism industry has been steadily growing over the past few years. In the most recent tourism snapshot report, the number of visitors to North West Tasmania increased by 63 percent from 2022 to 2023 (109.4 percent of 2019), and the number of overnight visitors increased by 62 percent (112 percent of 2019). Of those visitors, the average stay was four nights.
With this in mind, One North Terrace will provide an additional boost to Burnie’s hospitality and tourism sector, meeting the growing demand for boutique accommodation in the region.
1834 Hotels’ Tasmanian expansion
The opening of One North Terrace in Burnie marks 1834 Hotels' first venture into the Tasmanian market, underscoring the company’s expansion strategy. With 1834 Hotels’ Director of Accommodation based in Tasmania, the company is poised to provide a hands-on management approach tailored to the state’s unique needs.
1834 Hotels Chief Commercial Officer Leigh Kentwell explained: “Having Jake Archer, our Director of Accommodation, based in Tasmania is a key part of our strategy. It allows us to provide hands-on leadership, build stronger relationships with local stakeholders, and ensure that our properties receive the support they need to thrive. Being on the ground also gives us the flexibility to respond quickly to market demands and maintain the highest level of support for hotels and their owners.”
Enhancing North West Tasmania’s tourism landscape
One North Terrace is ideally positioned as a gateway for visitors eager to explore the breathtaking natural beauty of Tasmania’s North West coast. The boutique hotel off ers a perfect mix of modern comfort and local charm, giving guests the opportunity to enjoy both the amenities of a luxury stay and the authentic Tasmanian experience.
The hotel’s design incorporates features that reflect the area’s scenic beauty, with interiors that balance contemporary elegance and relaxed comfort. Kelly Elphinstone, Executive Director of Elphinstone Group Corporate Pty Ltd, expressed excitement about the hotel’s opening.
“We are proud to be part of Burnie’s continued growth and to showcase the natural beauty of this wonderful region,” she said. “We look forward to welcoming our first guests, off ering them a highquality accommodation experience and genuine Tasmanian hospitality. This hotel represents a significant development for the area, and we are proud to be part of Burnie’s continued growth and prosperity.”
Why Tasmania?
When asked about the decision to enter the Tasmanian market, Mr Kentwell said expanding into Tasmania had always been a goal.
“Tasmania has always been an attractive destination with its rich natural beauty, growing tourism sector, and unique cultural appeal,” he said. “For 1834 Hotels, expanding into Tasmania was a natural step in our growth strategy, allowing us to extend our expertise in boutique hotel management into this growing market. We see significant potential in the region and are excited to offer a successful white-label management solution.”
By tapping into the island state’s everincreasing tourism and hospitality demand, 1834 Hotels sees Burnie as a key location. The North West region offers opportunities for growth, particularly in boutique and luxury accommodation.
A new offering for Burnie
One North Terrace is not just another hotel for Burnie – it’s a distinctive new addition to the local hospitality landscape. The hotel aims to provide a superior experience, offering guests the perfect base to explore Tasmania’s North West coast, whether travelling for business or leisure.
“One North Terrace represents a perfect blend of modern design and local charm,” Mr Kentwell said. “Its stunning sea views and prime location in Burnie make it a standout addition to the Tasmanian hotel scene. We’re particularly excited about how it captures the natural beauty of the region while providing both business and leisure travellers with a high-quality, comfortable stay.”
Looking to the future
While One North Terrace is the company’s inaugural Tasmanian venture, 1834 Hotels is already exploring opportunities to further expand its portfolio within the state. Their commitment to Tasmania is clear, and they recognise the island’s long-term potential as a destination for both local and international tourists.
Mr Kentwell explains: “While One North Terrace is our first property in Tasmania, we’re always exploring opportunities to grow our presence in key regions. Tasmania is an important part of our longterm strategy, and we certainly see the potential to expand our portfolio here in the future. However, our focus right now is on ensuring that One North Terrace delivers an exceptional guest experience and sets the standard for future developments.”
By Sarah Davison, Industry Reporter
