Case Study: E-Bikes a hit at West Beach Parks

West Beach Parks, Holiday Park located on Adelaide’s Southern Ocean coast, is embracing ecofriendly travel with a fleet of electric bikes. Purchased just before Christmas from BYKKO, along with a dedicated charging station, the electric bike-sharing service has quickly become a guest favourite.

West Beach Parks CEO Kate Anderson said the response to the e-bikes has been overwhelmingly positive.

“Our guests are thrilled with the convenience and excitement the e-bikes bring to their stay, allowing them to explore the park and surrounding areas effortlessly. Many have commented on how user-friendly the bikes are, and they’ve become a highlight for families and adventure-seekers alike,” she said. “The e-bikes have significantly enhanced the overall guest experience, leaving visitors with even more memorable moments during their holiday.”

Monica Zarafu, founder and CEO of BYKKO, noted that West Beach Parks introduced e-bikes to improve the guest experience.

“The bikes are incredibly popular,” she said. “At West Beach Parks, we installed a charging station and provided a fleet of bikes. While the resort handles its own bike maintenance, we offer technical support and spare parts when needed.

“West Beach does a great job maintaining the bikes, and they’ve confirmed it’s an easy system to operate. We designed these bikes from the ground up with durability and long-term use in mind, and they’ve proven to be both robust and simple to use.”

The charging station at West Beach Parks was installed in November, and the bikes were ready for guests just before Christmas.

“They had rentals from day one,” Ms Zarafu added. “The average trip distance is 7.8 kilometres but we’ve seen trips as long as 32 kilometres (much further than people usually walk on holiday) and guests are riding them to the beach, shops, and along local trails, thoroughly enjoying the experience.

“Without the need to find parking, people spend more time and money in local shops and cafes. Having e-bikes in a holiday park or residential community generates more income for the surrounding community compared to when guests or residents drive everywhere,” she explained.

With the success of the e-bikes at West Beach Parks, the holiday park is not only enhancing guest experiences but also supporting the local economy and promoting eco-friendly tourism. For West Beach Parks, the future of holidaying looks greener, more convenient, and even more memorable.