5 minute read
Electrifying the guest experiences in hospitality accommodation
In an industry increasingly driven by eco-consciousness and convenience, one trend is gaining traction for its ability to enhance guest experiences and promote sustainability: electric bike and scooter hire services.
From holiday parks to luxury hotels, these services are transforming how guests explore their surroundings, offering a blend of sustainability and adventure. Electric bikes have become incredibly popular in Australia. According to the 2023 Australian Cycling and e-Scooter Economy Report, the number of electric bikes sold nationally increased by over 250 percent from an estimated 54,000 bikes in 2020 to 193,000 bikes in 2022.
As travellers prioritise reducing their environmental impact, providing convenient, fun mobility options has become a powerful way for accommodation providers to stand out.
Imagine guests forgoing their cars in favour of electric bikes, riding along scenic trails, or effortlessly gliding on scooters to discover hidden local gems. This isn’t just a transportation option – it’s an opportunity for accommodation providers to offer ecofriendly, adventurous experiences that also align with the industry's sustainability goals.
Sustainable mobility solutions
Electric bikes and scooters are becoming essential tools in the movement toward sustainable tourism. By offering these green mobility options, hotels, resorts, and holiday parks reduce their carbon footprints and support eco-friendly travel initiatives.
Electric bikes will transform the way visitors experience a local area
Monica Zarafu, transport engineer and Founder/CEO of Australian electric bikesharing company BYKKO highlights the significant environmental benefits. “Research shows that every kilometre travelled on a bike compared to a car saves up to 250 grams of carbon dioxide,” she explains. “Electric bikes allow guests to explore destinations without contributing to harmful emissions, making a positive impact on the environment. In an industry increasingly driven by eco-consciousness and convenience, an intelligent electric bike system as an amenity and a service is gaining traction for its ability to enhance guest experiences and promote sustainability”
They are particularly effective for short trips – distances that are too far to walk but don’t require driving. This helps reduce traffic congestion and encourages more sustainable transportation.
Enhancing the guest experience
Electric bikes provide guests with the freedom to explore their surroundings in a convenient, enjoyable, and sustainable way. These services cater to a broad range of demographics, from adventureseeking young travellers to retirees looking for a nostalgic experience.
“Electric bikes bridge the gap between generations and empower riders of all abilities and fitness levels,” Ms Zarafu notes.
For hotels and resorts, offering electric mobility options elevates the guest experience by adding a sense of adventure and exploration. Whether it’s a couple on a romantic sunset ride or a family discovering hidden gems on local trails, the unique experiences created often leave lasting impressions, driving guest satisfaction and loyalty.
“At the heart of every holiday park are the experiences that create lasting memories for guests. Those special moments keep them coming back, generation after generation,” Ms Zarafu adds.
“Handling paperwork for busy reception staff, signing bikes in and out, collecting payments, and maintaining the bikes can be overwhelming,” she says. “But an intelligent electric bike rental system can eliminate these headaches.”
A system that allows guests to access and return bikes via their phones can free up staff for more essential tasks. Charging
Insurance is another critical factor. Accommodation providers must ensure their bike and scooter hire services comply with local regulations and have the appropriate insurance coverage to protect both guests and property. “BYKKO system is compliant with the European and Australian standards and our bikes have several safety features in place to mitigate fire risks. Our bikes and charging stations have embedded IoT and safety sensors with real-time diagnostics about battery, motor, electronics health and motion monitoring.”
Market trends and innovations
As inclusivity and accessibility become top priorities, the electric mobility market is rapidly evolving to enhance the guest experience. According to Ms Zarafu, “The next step will likely involve integrating mobility scooters and tricycles into the same charging stations, and we're exploring the introduction of mountain bikes with a longer range.”
Adaptability is key as more guests seek eco-friendly, active transportation options. Electric bike and scooter hire services are not only sustainable but also lucrative for accommodation providers. These services open new revenue streams and help brands align with environmentally responsible tourism values.
“Associating the park’s brand with ecofriendly travel modes that promote a healthy and active lifestyle is a powerful marketing tool,” Ms Zarafu adds.
A triple win: Benefits for guests, providers, and local communities
Electric bike-sharing services enable businesses to meet both net-zero goals and guest well-being targets with a single initiative.
By offering these services, accommodation providers cater to the needs of eco-conscious and adventure-loving guests while positioning themselves as leaders in sustainable tourism.
Additionally, when guests use electric bikes to explore the area, they help support local businesses and restaurants.
Partnering with a rental system provider experienced in the accommodation industry, offering ongoing facility services, IT support, and customer care, can seamlessly add value and convenience to operations.
The future of travel and tourism is green. As Monica Zarafu concludes, “Electric bikes will transform the way visitors experience a local area.”
By Mandy Clarke, Editor
