Connecting Brands, Teams and Customers 2N2 is a collection of passionate people committed to creating provocative strategies to connect brands, teams and customers. Rooted in over 15 years global experience, 2N2 integrates sales,
marketing and communications strategies to create unique interactions that generate revenue and results.
2 N 2 路 M A R K E T I N G 路 BRANDING 路 SALES STRATEGY 路 INTEGRATION
Welcome We’re pretty passionate about connections… so that’s what we do. We connect with innovative companies committed to creating change and making a difference. We also work with you to connect your brand to your team and future customers. So, what’s different? We’re not your average consulting group that charges a lot, but does a little. From our first meeting, we will immerse our team into your company and brand to ensure the strategy we develop is innovative and the story we tell is authentic. What you get in return is a full-service team ready to get results.
The power of sales connectivity In short, we create strategies for important interactions between
sales and marketing. Based on your unique needs, we develop strategies that link your sales, channel and marketing approaches. Consistency among these methodologies ultimately reduces headaches and money for you. From how and where to hire field sales teams, to knowing the companies that make great channel partners – our experience in regional and global sales pays dividends for your future success. Commissions, territories and pricing plans are just the beginning of what 2N2 can provide. And, more than that, we deliver replicable tools and processes for you to expand to new channels, partners or territories.
Sales and channel strategies x Research & Business Planning x Go-to-Market Planning & Sales Alignment x US, Regional and Global Strategy x Creation & Execution of Tailored Sales Structure x Commission & Territory Planning x Channel Strategy x Identification, Selection & Negotiation with Channel
Totally targeted touchpoints Pretty words alone don’t engage readers to action. Authenticity to your brand, your values and to your customers will ultimately payoff with loyalty and long-term commitment. At 2N2, we do craft pretty words that tell authentic stories, but more than that, we turn those interactions into revenue. How? Touchpoint integration. From the first introduction on your website to product packaging to your sales team pitches, every touchpoint communicates your brand, your commitment and your value.
Branding and communications strategies x Touchpoint Brand Analysis & Research x Content Marketing Strategy x PR, StoryTelling, Advertising & Campaigns x Engagement and Advocacy Programs x Event Strategy and Execution
Accountable actions for sales and marketing Yes, we can do your brochures and your newsletters. But, really let’s start at the beginning. Your brand is your identity. 2N2 works to understand your brand, from your perspective and from your customer. We start with that in a strategic and systematic way. We work with you to discover your uniqueness, develop goals and measurables and create programs and tactics. We can deliver long-term brand plans or short-term tactical plans. Our specialty lies in creating action plans that are integrated with sales and channel strategies, therefore converting interactions to leads and relationships.
Marketing & Lead Generation x US, Regional & Global Plans x Channel & Storefront Marketing Strategies x Automation, Conversion and Retention Programs x Product Launch, Packaging & Marketing
Our sweetspot We thrive on connections. Our sweetspot lies in connecting your brand and it’s strategy to your teams and your potential customers. Building bridges among all of your touchpoints in your business to ensure that everything you say, do and create communicates the same message.
Our process Our process is simple. Our work is focused on your capabilities. So, we start there. We understand that every dollar you spend must produce an outcome and should be measured.
Your COMPANY From our first meeting, we will immerse our team into your company and brand to ensure the strategy we develop is innovative and the story we tell is authentic.
INNOVATING Looking at your business, go-to-market and brand strategy, we focus on your strategic differences and begin creating insights and prototype the strategy.
DISCOVERING Sometimes the most difficult aspect of our work is defining the target. We will ponder, question and challenge your team and your processes to understand.
VISIONING What does success mean to you? For every company and every project, it looks different. Starting with the end in mind, we build a plan backwards to ensure that we get results.
IMPLEMENTING
EVALUATING
Looking at your business, go-to-market and brand strategy, we focus on your strategic differences and build a plan that your teams can implement.
Through this process, measuring success is important and we provide tools that will help identity, measure and scrutinize results. Then, we celebrate success.
Our people (Who will be your team) KEN NELSON
KAREN LOWE NELSON
As a transformist and sales executive with over 20 years in education sales and marketing, Ken Nelson leads the business strategy, sales and channel engagements for 2N2.
Everyone loves a good story and it’s no different in education, healthcare or technology. With over 15 years in large and small organizations, Karen Nelson leads the communications, storytelling, and product marketing engagements for 2N2.
He has developed and implemented successful programs with companies such as Apple Computer, PolyVision, Promethean and ItsLearning to expand organizations in the Americas, Europe and Asia Pacific. Proven skills you might be interested in‌ Mastery of all phases of business life cycle including global operations, supply chain, business development, resource management and sales and marketing.
Working in leadership positions for companies such as Steelcase, PolyVision, Promethean, Lightspan, and EduTest as well as founding two small businesses, Karen excels at creating strategy and synergy with creativity and differentiation. And, above all else, finding the fun out of the chaos in everyday life. You might want to know‌
Proven track record meeting and exceeding sales targets, managing direct sales and channel negotiation and distribution.
Karen is a connector, taking the business strategy and connecting creative concepts for all touchpoints.
Focus on profitability and ability to create and manage methodologies, strategic go-to-market plans and implementation to support business growth.
Proven track record managing marketing programs, branding, digital and product execution. Known for no-nonsense style of getting things done innovatively and creatively.
2 N 2 路 M A R K E T I N G 路 BRANDING 路 SALES STRATEGY 路 INTEGRATION www.2N2marketing.com 770.906.0960