UPDATE Cover Story: Strings The Tone’s Soul They are considered an accessory but without them guitars and many other instruments wouldn’t be the same. A fascinating world which involves technology, expertise, new materials and lots of innovation! Would you like to know more? Several major string manufacturers give us an insight on this segment and how they are doing in Latin America and Spain. Run your strings and let’s play! Read it all on PAGE Distribution: Intermusica works to position Prodipe The French brand – which belongs to the IPE Group – is working with its distributor Intermusica to get more brand awareness in Argentina. The local company is currently expanding its stock and will present a new digital strategy to keep growing. PAGE International: Adam Audio presents its sound Headquartered in Berlin, the company was founded in 1999 and its loudspeakers and monitoring systems are making their way to every continent. They are already having success in many Latin countries and are looking for more distributors in the region. PAGE
Market: Istanbul Agop wants to strengthen the Latin market This handmade cymbals manufacturer from Turkey has had a presence in Latin America for a long time now, but they are still working hard to focus even more on this territory. Find out more on PAGE Interview: Vandoren celebrates 110 anniversary The manufacturer of reeds, mouthpieces and accessories for clarinet and saxo is celebrating a new anniversary in the industry. In this article, Vandoren’s manager Emmanuel Tonnelier talks on the company’s history, his experience and the current situation. PAGE Professional’s Vision: Lighting in Edson Rivera’s life Edson Rivera is not only a LD, but he is also owner of a big video, audio and lighting company which works with all kind of installations. Based in Monterrey, Mexico, he explains his working method and the devices he likes the most. PAGE
Lighting: Ideas and manufacturing behind Chauvet Chauvet has several offices and distributors all over the world and has been creating lighting devices for the last 25 years. Founder and CEO, Albert Chauvet, tells us more on the work they do using American talent and Asian manufacturing. PAGE 12 www.musicaymercado.org
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Company: Shure and its 90 years in the industry 90 years have passed since Shure Incorporated started acting in the professional audio industry. Today, the company is a reference with its so many important products. Let’s learn more about some highlights on its timeline and innovation behind them. PAGE
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