PORTFOLIO FOR INDUSTRIAL PRODUCT DESIGN
Hi!
I’m Mustafa Ali Toglukdemir. I have a strong belief that design is like a large rooted family which includes many members with various characteristics and relatives since I come from, one of the most multi-cultural countries in the world, Turkey. My design aspect is finding solutions to problems, creating something new, on the other hand, feeding my design skills with worthy former cultures.
WHY I DESIGN? to find solutions to problems
to help people
to make people’s to make something dreams coming true innovative
to train myself
to improve my artistic and aesthetics skills
HOW I WORK? Determination
Construction
Finalization
Analyzing the Brief & Task Trend Analysis Market & User Research Stakeholder Technology Production
Creative Methods Moodboards Persona Creation Revising Storyboard Concept Ideation Revising Sketching (Digital and Traditional)
3D CAD Modeling Summarizing Making a presentation Present it Tell a story Reflect
Phone +90 (538) 613 81 49
e-Mail m.a.toglukdemir@gmail.com
EDUCATION Istanbul Technical University | Istanbul, Turkey, 2011 - 2015 Bachelor’s degree of Industrial Product Design Courses in Basic Design Principles of Lighting Luminaries, Design and Production Technology, Animation Applications in Industrial Design, Ceramics Design and Technology, Perspective, Computer Aided 3D Modeling, Manufacturing Methods. Introduction to Jewelry Design, Traditional Handcrafts Ç.E.A.S Anatolian Highschool | Adana, Turkey, 2006 - 2010 Graduated from highschool in 2010 Graduation point avarage around 90/100 Focus on English education
INTERNSHIP Sistema | 2015 (Long Term) Internship focused on manufacturing, R&D and furniture design. Tasarım Atölyesi Kadıköy | 2015 Industrial Product Design Intern in R&D Deparment in collaboration with multi-dicsiplinary design departments such as Urban Planning, Architecture, Interior&Grpahic Design Outputs learnt: Production and designing phases of furniture design for public space, creating interactive events including designers and user experience process TasarımÜssü | 2014 Industrial Product Design Intern for Packaging Design Outputs learnt: Production and designing phases of packaging products, detailed research techniques, fast thinking sketches Sistema | 2013 Industrial Product Design Intern in R&D Deparment in factory Outputs learnt: Production and designing phases of bathroom and kitchen furnitures
PRIZE AND EXHIBITION Design Ankara| 2015 Birdhouse and packaging designs for Şişecam company are exhibited in the fair. WIN Fair | 2015 Completed design’s prototype is exhibited in the fair. Emballage | 2014 Packaging design awarded in metal category in student category is exhibited IMMIB Ambalaj Tasarım Yarısması | 2014 Packaging design award in metal category as student competitor 2nd place is taken AKIM Metal Kettle Tasarım Yarısması | 2012 Kettle design award as student competitor, 3rd place is taken
WORKSHOPS & CONFERENCES Elektronik Atıkların Geri Dönüşümü Çalıştayı | TAK (Tasarım Atölyesi Kadıköy), 2015 Pasabahçe | Design Presentation - Product designs to be developed and manufactured Makel | WIN Fair 2015 - Exhibition of Prototyped Design Aydınlatma Ürünleri Tasarımı Seminer & Çalıstayı | IMMIB, 2015 Samatlı Toy Company - Colloboration with design process Foundations in Art - Speaker in symposium | Koç University, 2014 Walking as Seeing | Koç University, 2014 Designing Medical Tablets | ITU, 2014 Deconstructing 'The User' Myth: Translations from Expressions to Design | ITU, 2014 Designing A Dream, Dreaming A Design | ITU, 2014 alldesign | All Fuarcılık A.S., TOBB, 2014
SKILLS Adobe Photoshop Illustrator InDesign CAD & Rendering SolidWorks Rhino Adeko AutoDesk Fusion Keyshot Sketching and Modelling Paint Tool SAI Manga Studio Sketchbook Pro Modelling Languages English Italian German Japanese
HOBBIES AND EXTRA Interested in Intensively Japanese, Korean and Turkic Nations of Middle Asia Cultures. Early History and Mythology Mystical Philosophy and Life Intensively Obervational Sociology - Design Thinking Intensively Cooking and Gastronomy Intensively Sketching and Painting Trekking, Nature and Sky Sighting, Cycling Classical, Traditional and Contemporary Art Handcrafts and Ceramic Design Technological Development and Innovation news
Contents
King’s Crown is supposed to be an innovative whiskey glass whom likes drinking straight and keep them colder for a longer time with a simple solution. The glass remedies drinking whiskey with melting ice cubes, which makes the whiskey softer with melted ice inside, and keeping it cold.
Okiri is a kitchen utensil products set project which includes knife, chopping board and grater. The idea of products are coming from reasearch and user analysis with a market research. It is aimed to create an innovative, different and functional products with common design language.
1773 ITU Exclusive is an ITU 1773 Store project for alumni and recent students of ITU to be sold as a gift and leisure activity product. It aims giving reflection of Istanbul Technical University’s style to a chess set which is one of the most beloved board game in campus life. Additionally, the chess set has distinctive and innovative line which is very smart and creative to be sold in other extra-ordinary shops.
EXCLUSIVE
KING’S CROWN
VENUS
AMAZING COLORFUL SODA
Venus is a glass packaging project which aims to reach young users who are skipped in the marked and also are interested in popular vintage culture and 80’s neon lighted, fancy era. It has been considered as completely new product as a soda brand which targets 80’s people and new generation. Venus also gains experiences its consumers with its experimental flavours.
SIEVE PACK SievePack is a packaging project for making in easier way pouring the flour. It is multifunctional packaging which has a small mechanism inside. SievePack provides function of storage container and sieve the pellet.
point Pointo is a switch and socket (plug) styling project which intends creating of a product set or family for an exclusive user segment. It is one of the funniest project in this portfolio in fact of considering progression process with research and persona making for extreme target groups step by step in synchronized way.
HE
Hex is a work for ITU Ayazaga Green Campus project. The project intends using developing technology and dreaming about Green Campus concept for a ring-bus stop. The ring stop is designed to be eco-friendly and durable to bad weather conditions. It’s also possible to be prototyped and manufactured in few years by developing technology.
VENUS
AMAZING COLORFUL SODA
VENUS
AMAZING COLORFUL SODA
PROCESS Brief Design a glass, liquid product packaging which has production by blow molding method. The packaging should serve popular vintage culture and 80’s neon lighted, fancy era. It should be considered as completely new brand’s new product.
Market & User Research
Exhibited in Design Ankara fair as an packaging project.
Gap in the market: Experimental and entertaining lack of tastes Marginal young people’s demands Turning back to vintage such as 50’s and 80’s. Very low-existance of exclusive soda in the world and non-existance of them in Turkey.
MOODBOARD according to the research results and trend analysis which is going to direct the process of design in a crucial way.
Moodboard & Trend Analysis Recent Trends: Vintage years. Attractive colours Party and paty lights ambience Lively forms and shapes Natural material use Recyclable and sustainable material use Smooth, simple surfaces. Galactic or celestial ambience
Research about market outside and their packaging design for soda with flavours.
Sample for a bottle which is applied painting on the glass for estimated bottle design.
VENUS
AMAZING COLORFUL SODA
PROCESS Persona Creation Features: Lively and Colourful Dynamic, Young and Energic Neon Lights Galactic Music Freak Dance & Party
Concept
Exhibited in Design Ankara fair as an packaging project.
Definition: A glass packaging design which reflects the synthesis of vintage era such as 50’s and 80’s and recent time in visual aspects by using trend icons or themes of nowaday’s youth and also is manufacturable by using blow molding method. Who (is this product for?): Young Adults and Teens Where (is mostly to be consumed/sold?) : Nightclub, Party, Exclusive Drink Rayon Why (is it designed?): The young people have a tendency to consume fancy looking products and accoring to the analysis made, they are willing to taste experimental flavours such as what Venus does.
Ideation Sketches: Few sketches are drawn considering manufacturing and form finding. 3D CAD Modelling: Some alternatives are considered and the design is finalized with a complete 3D CAD Model.
VENUS
AMAZING COLORFUL SODA
Exhibited in Design Ankara fair as an packaging project.
VENUS
AMAZING COLORFUL SODA
Exhibited in Design Ankara fair as an packaging project.
KING’S CROWN
PROCESS KING’S CROWN
Brief Design a whiskey glass, which has production by using mastor at its mold. The design of the glass should serve good cold drinking, refer to classic in modern way and straight good drink. It should be considered as completely new brand’s new product.
Market & User Research
Exhibited in Design Ankara fair as an packaging project.
Gap in the market: Not much functional products in whiskey glass field. Warming problem while drinking straight without ice cubes Using different materials on the glass together Lack of modern looking glass which refers to classic ones.
Moodboard & Trend Analysis Recent Trends: Vintage years. Attractive colours Party and paty lights ambience Artistic shapes Wealthy-look Interesting material use together
MOODBOARD & PERSONA CREATION
PROCESS KING’S CROWN
Persona Creation Features: Vintage years. Classic but modern Minimal and sharp shapes Wealthy-look Interesting material use together
Concept
Exhibited in Design Ankara fair as an packaging project.
Definition: A whiskey glass design, that should serve good cold drinking, refer to classic in modern way and straight good drink.which has production by using mastor at its mold. Who (is this product for?): Adults and classy people Where (is mostly to be consumed/sold?) : Glass stores Why (is it designed?): Some people likes drinking their whiskey cold but not with ice inside and accoring to the analysis made, big range of adult people think that it is cool to have a wealthy-looking crystal-like drink glass at their personal bar at home or it might look cooler to drink whiskey in a glass as this.
Ideation Sketches: Some sketches are created by considering manufacturing about the design and form finding at the same time 3D CAD Modelling: The final decision with sketches are CAD modelled at the end.
KING’S CROWN
By placing the ice cubes or pieces under the glass, thus it is provided a cold but straight drinking. The detail at the border of the PP ice case inside surface, helps settlement and jamming.
Exhibited in Design Ankara fair as an packaging project.
PP ice case
KING’S CROWN
Exhibited in Design Ankara fair as an packaging project.
SIEVE PACK One of the most used ingredient of our foods is flour. However, while preparing food by using flour, occurrance of flour pellet and creepage of it cause some problem.
The design is awarded by the IMMIB and IKMIB commitee for the packaging design competition in student category, in field of metal packaging.
The awarded design was exhibited in 2014 in Paris by the supports of the IMMIB and IKMIB.
The design and package is a container and storage product for flour, at the same time, it is a sieve which provides a controlled pouring of flour during using it.
SIEVE PACK
PROCESS Brief
Persona Creation
Design a packaging product, solving a problem during usage stage. Find a solution to a problematical step in a usage process by using the packaging. The design of the packaging should be easy to be manufactured, has potential of exportation and high ratio of sale, also have modern line in aspects of its design.
Features: Fast and hasty Functionalist and minimalist Colorful Health freak Sensitive to environment
Market & User Research The design is awarded by the IMMIB and IKMIB commitee for the packaging design competition in student category, in field of metal packaging.
Gap in the market: Lack of existence of functional packaging products in the market . No striking remarkable classifications of the flours. Using different materials which is untried but healthy. Famine of modern looking package which possesses a direct funtion.
Moodboard & Trend Analysis The awarded design was exhibited in 2014 in Paris by the supports of the IMMIB and IKMIB.
Recent Trends: Paractical and fast Simple but smart design Attractive colours Healty material use Functional and smart products Healthy and informative look Interesting material use together
Concept Definition: A flour package design, that should serve good pouring in a hurry, has use of healthy and recyclablity and simplicity with minimalism that is able to be produced easily with industrial techniques. Who (is this product for?): Students, employee, hasty users Where (is mostly to be consumed/sold?) : Market Why (is it designed?): Some sort of people are quick and hothead and the other who cares about environment and recyclability. Accoring to the analysis made, big range of people think that it is very functional and good solution to have a sieve as a packaging of a flour pocket.
Ideation Sketches: Few sketches are created by considering manufacturing about the design and form finding at the same time, project is much more based on user experience and research. 3D CAD Modelling: The final decision with sketches are CAD modelled at the end.
SIEVE PACK
The design is awarded by the IMMIB and IKMIB commitee for the packaging design competition in student category, in field of metal packaging.
The awarded design was exhibited in 2014 in Paris by the supports of the IMMIB and IKMIB.
For various types of flours, the packaging design is coded with different colour and logo usage on the product.
SIEVE PACK
Secondary filter provides exit of flour in a better controlled way. The primer filter that elects the pellet of flour at the first step. The design is awarded by the IMMIB and IKMIB commitee for the packaging design competition in student category, in field of metal packaging.
The awarded design was exhibited in 2014 in Paris by the supports of the IMMIB and IKMIB.
The detail of the body which holds primer sieve.
The green parts are made of silicon in order to hold and lock the tap well. The angle of brim leads to easy and better controlled pouring while using.
SIEVE PACK
The design is awarded by the IMMIB and IKMIB commitee for the packaging design competition in student category, in field of metal packaging.
The awarded design was exhibited in 2014 in Paris by the supports of the IMMIB and IKMIB.
SIEVE PACK
The design is awarded by the IMMIB and IKMIB commitee for the packaging design competition in student category, in field of metal packaging.
The awarded design was exhibited in 2014 in Paris by the supports of the IMMIB and IKMIB.
PROCESS Brief Design a kitchen utensil set which solves a problem during usage stage. Find a solution to a problematical step in a usage process, suggest a better design. The design of set should be easy to be manufactured, has potential of identification easily as the elements of set, on the other hand, ergonomics in aspects of its design.
Market & User Research Gap in the market: Lack of existence of products as set in the market . Demand for different use of the cutting boards for meat and vegetable. Using different materials which is untried but healthy. Famine of functionalities
Moodboard & Trend Analysis Recent Trends: Paractical and fast Simple but smart design Compact Healty material use Functional and smart products Healthy and informative look Interesting material use together
The first usage scenario sketches of the first step of the designed products before revision. Several changes were made after following time.
210 mm
300 mm
45 mm
380 mm
Cutting board can be slided due to the corner detail of storage part. Transparent PP cover is placed.
Transparent PP cover
Silicon cutting board that user can everse and use both surfaces.
PP storage part
35 mm
156 mm
114 mm
For some users who grabs chopping knife in a special way to chop faster, there is a silicon part fitting to the spine of the knife.
Knife grip as in the sample picture generally preferred by chefs.
80 mm
50 mm
The grater is can be used for less sized pieces by rotating it horizantally and fit it to its storage part again.
200 mm 190 mm
Silicon part to make grip stronger and tighter.
80 mm
85 mm
The detail providing of pouring surplus food on the inside surface of grater cleans the face inside and the details on the inner surface of grater has channel to hold the green silicon cleaner bar.
point
PROCESS Brief It is required to form a design as a result of the term called life-style in terms of designing and styling criteria. A problem might be found out or be focused on a persona that has been created by the results of a wide research. Finally design a product family set for inhouse electricity power tools such as socket, switch or dimmer.
Market & User Research This project is formed in collaboration with Makel and one model choosen is rapid prototyped by the company and exhibited in WIN Fair 2015.
Gap in the market: Lack of diversity of market products in Turkey. High similarity of products. Absence of experimental and cognitive design and various types of material use. Gap about inspiration of traditional and specific and strong cultures having many strict followers.
Moodboard & Trend Analysis Recent Trends: Paractical and fast Simple but smart design Attractive colours Healty material use Soft tactual design Functional and smart products Healthy and informative look Interesting material use together
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point
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This project is formed in collaboration with Makel and one model choosen is rapid prototyped by the company and exhibited in WIN Fair 2015.
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point
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This project is formed in collaboration with Makel and one model choosen is rapid prototyped by the company and exhibited in WIN Fair 2015.
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Dimmer point
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This project is formed in collaboration with Makel and one model choosen is rapid prototyped by the company and exhibited in WIN Fair 2015.
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point
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This project is formed in collaboration with Makel and one model choosen is rapid prototyped by the company and exhibited in WIN Fair 2015.
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Socket point
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This project is formed in collaboration with Makel and one model choosen is rapid prototyped by the company and exhibited in WIN Fair 2015.
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Multiple Socket point
Normal position
While plugging
This project is formed in collaboration with Makel and one model choosen is rapid prototyped by the company and exhibited in WIN Fair 2015.
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point
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This project is formed in collaboration with Makel and one model choosen is rapid prototyped by the company and exhibited in WIN Fair 2015.
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point
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This project is formed in collaboration with Makel and one model choosen is rapid prototyped by the company and exhibited in WIN Fair 2015.
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point
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This project is formed in collaboration with Makel and one model choosen is rapid prototyped by the company and exhibited in WIN Fair 2015.
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The Standart 1173 ITU Chess Set is designed for graduates and students of ITU. It is aimed that the consumer buying this set feels elegant and belonging to the University.
This project is for ITU stores being located in Ayazaga and Taskisla Campus. The product is decided to be produced by the university to be sold in the stores.
This set can be preferred to be played. It serves the active play of chess as a difference than the Exclusive set. The set is also designed as a special and meaningful gift. In this set, all of the elements of the chess is presented in the way it is mounted.
Chessboard and other elements are placed in the 1173 ITU black box.
The elements of chess sperated into two groups depending on their colours and gathered together in a tarnsparent nylon pocket.
The products set includes materials of iron and steel made bolts and nuts since they are cheaper and cater to a larger audition. Chessboardis made of aluminium in this set and it is seperated into squares bye press knifes.
This project is for ITU stores being located in Ayazaga and Taskisla Campus. The product is decided to be produced by the university to be sold in the stores.
The Exclusive1173 ITU Chess Set is designed for graduates and students of ITU. It is claimed that the consumer buying this set feels elegant and more powerful belonging to the University.
This set can be preferred to a ITU alumni. The set is also designed as a special and meaningful gift. In this set, all of the elements of the chess is presented in the way it is mounted.
This project is for ITU stores being located in Ayazaga and Taskisla Campus. The product is decided to be produced by the university to be sold in the stores.
Chessboard and other elements are placed in the 1173 ITU black box.
The elements of chess sperated into two groups depending on their colours and gathered together in a tarnsparent nylon pocket. The pieces are made of silver and brass.
on the shelf
This project is for ITU stores being located in Ayazaga and Taskisla Campus. The product is decided to be produced by the university to be sold in the stores.
This project is for ITU stores being located in Ayazaga and Taskisla Campus. The product is decided to be produced by the university to be sold in the stores.
PROCESS
HE urban furnitures for campus
Brief
Hex is a work for ITU Ayazaga Green Campus project. The project intends using developing technology worthily reputation of ITU and dreaming about Green Campus concept for a ring-bus stop. The ring stop is designed to be eco-friendly and suppossed to be durable and protective to bad weather conditions. It’s also possible to be prototyped and manufactured in few years by developing technology.
Market & User Research
User Focused Needs: Should be protective to weather conditions. Should have enough space to be in. University Focused Needs: Should be Innovative, sustainable Technological Well-fitted to the landscape of the campus area. Should benefit to the environment.
Moodboard & Trend Analysis Recent Trends: Green campus Sustainable materials Technological improvements. High level of interaction. Environmetally-friendly. Recyclable material use. Smooth, simple surfaces. Multi functionality.
MARKET RESEARCH according to the research results and trend analysis which is going to direct the process of design in
HE urban furnitures for campus
PROCESS Design Criteria Creation
Features: A part of ITU identity (Bee and hexagonal honeycomb) Lighter at night Environmentally-friendly Durable Protective Gathering people together
Concept
Definition: A ring stop design reflecting synthesis of technology, sustainability, easily establishment and nature-friendly that may benefit to other living habitats such as birds, fogs and even little number of cats living in the campus neighboor. It almost should not damage habitat of the localized animals andsuitable to its land structure. Who (is this product for?): Students, teachers, university Where : AyazaÄ&#x;a Campus Area Why (is it designed?): Since the students does not have a defined ring stops at the waiting points and ITU’s being a well-known and one of the best universities in Turkey requires to be upgraded in terms of green campus and technology in Ayazaga Compound.
Ideation
Sketches: Few sketches are drawn considering manufacturing and form finding. 3D CAD Modelling: Some alternatives are considered and the design is finalized with a complete 3D CAD Model.
STOPS AND DONATION CENTERS HE urban furnitures for campus
HE urban furnitures for campus
HE urban furnitures for campus
SAVE WATER The top part also gathers water and transmits it to the cups on the ground where the stop stands in order to save water for animals
transmitter pipes
water cups
7 HE urban furnitures for campus
COMPACT It is also modular and its hexagonal design refers this it is modular and easy to assembly!
moduling 1
moduling 2
HE urban furnitures for campus
Billboard (lighted at corners)
Shelves for exchange books or lecture notes and notebooks.
Pencil and ruler cases
HE urban furnitures for campus
14 HE urban furnitures for campus
solar panels Solar panels on the top stores the energy used for lightening
led lights
accumulators Solar panels provide also to give energy to the advertisements
digital advertising board Digital advertising as animations in spite of usual advertising board
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TECHNICAL DETAILS Modularity and assembly
solar panels
HE urban furnitures for campus
polycarbonate roof
aluminum profile
accumulator wall under roof
hexagonal bolts
advertisement part
polycarbonate wall
aluminium ground water cup
led lights
tubular joints
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HE
hexagonal bolts
urban furnitures for campus
pipes between aluminum profiles
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The product’s legs are used as a structure part to build up the furniture. The legs actually goes underground directly as studs. They have lenght of 70 cm below the ground. If there is a difference in elevation, the ground is going to be arranged.
70
joint details for 2 stops or 1 stop and 1 trade
Thank you!