Monthly Subscriptions

people have it in front of them all the time around the house and it can be a way to get some direct mail customers, however, the cost of mailing is higher.

Another popular way to generate interest and increase sales is to do contests for free things. These work very well on content sites with forums. Say you want to get people to contribute more content. You can either pay a bunch of people to write posts, or you can sponsor a contest with one of your products as the prize. Not only do you get a bunch of people competing and adding valuable content to your site, thus building your community, but you also get to advertise your product while you are doing. Those that don't win still know where they can buy your product.

Monthly Subscriptions

If you manage to build a community site, you will want to offer some membership subscriptions. There are several reasons for doing so. It goes back to the idea that you are creating a group with higher status than just the regular people who visit your site. You will let this elite group in on extra discounts, specials, tips, and goodies that the rest don't get. And, this will appeal to people.

The other reason is that you make a residual income with monthly subscriptions. You don't even have to charge much. If you just charge $5 for instance and offer a $25 discount for signing up, it will appear that the subscription pays for itself. The thing is though, that people often forget where they've signed up and that $5 a month may end up being deposited in your account for years because they won't take the trouble to unsubscribe. It's like the concept of the gym membership you never use. You don't cancel it because you think you might use it in the future, and besides (you reason), it's not that much to hold on to. Further, if you make it hard to find out how to unsubscribe people might just give up and forget the matter entirely. If