CAUSE MARKETING MWW CAPABILITIES
MWW will ensure your issue is the one people are talking about – the one that matters most. Because when people are talking about your cause, they’re also talking about your brand. Cause marketing is first and foremost an expression of corporate values. It’s about mattering more – not just in the marketplace, but as a member of the community. While cause marketing is about doing good deeds, it also influences corporate reputation and stakeholder relationships – that is, the relationships with employees, customers, corporate partners, and the communities where you do business. Years ago, building a successful cause marketing program meant creating bold, cash-intensive programs focused on bolstering corporate reputation. Then, after the economic recession, it transitioned to being more consumer and digital focused. Today, an effective cause marketing program must tap into the creativity and passions of all audiences – internal and external – integrating seamlessly with the work your company does. With so much competitive noise and the attention of key audiences deeply fragmented, there is an overwhelming need to focus on authenticity and consistently reigniting relevance to make programs “sticky” and build emotional bonds. When done right, cause marketing leads to: • Brand building • Consumer, community, and employee engagement • Traffic to your retail stores or online destinations
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