LUXURY MARKETING MWW CAPABILITIES
Your customers expect the best, and so do you. Global consumer brands turn to MWW because of our expertise in creating and elevating luxury lifestyle brands. They stay because we deliver the same superior level of client service as the finest brands: intimate, personalized and always ready to deliver. We help our clients create – and, in some cases, redefine – experiences through brand storytelling. We relish the inherent challenge: luxury brands must temper respect for heritage with the need to remain relevant in an evolving marketplace. Passion and indulgence must be balanced by practicality, emotional and sensory appeal must be enhanced, and prestige must be reinforced. During periods of austerity, peerless quality, impeccable craftsmanship and timeless appeal are emphasized as foundational brand pillars, and “exclusivity” gracefully transitions to “aspirational.” Our approach works. We commence with an in-depth study of your brand in order to understand how you are perceived, discussed and valued by your key audiences. We craft messages tailored to your target consumers and handselect the influencers who can most authentically deliver those messages. By putting those influencers in the right rooms with the right people at the right time, we build a powerful presence for your brand. By focusing on the top 20% of influencers, we have found that we can influence 80% of the conversation.
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