MWW Capabilities: Luxury Marketing

LUXURY MARKETING MWW CAPABILITIES

Your customers expect the best, and so do you. Global consumer brands turn to MWW because of our expertise in creating and elevating luxury lifestyle brands. They stay because we deliver the same superior level of client service as the finest brands: intimate, personalized and always ready to deliver. We help our clients create – and, in some cases, redefine – experiences through brand storytelling. We relish the inherent challenge: luxury brands must temper respect for heritage with the need to remain relevant in an evolving marketplace. Passion and indulgence must be balanced by practicality, emotional and sensory appeal must be enhanced, and prestige must be reinforced. During periods of austerity, peerless quality, impeccable craftsmanship and timeless appeal are emphasized as foundational brand pillars, and “exclusivity” gracefully transitions to “aspirational.” Our approach works. We commence with an in-depth study of your brand in order to understand how you are perceived, discussed and valued by your key audiences. We craft messages tailored to your target consumers and handselect the influencers who can most authentically deliver those messages. By putting those influencers in the right rooms with the right people at the right time, we build a powerful presence for your brand. By focusing on the top 20% of influencers, we have found that we can influence 80% of the conversation.

BUT ACTIVATIONS SPEAK LOUDER THAN WORDS. A SAMPLING OF OUR WORK: • Luxury Retreats: As AOR for the industry’s largest luxury villa vacation company, MWW guided Luxury Retreats strategic branding efforts, executing communications strategies to drive awareness and visibility among key audiences. • D’Artagnan: Work with the leading purveyor of the world’s finest, all-natural and organic meat and poultry to increase awareness of the brand and its founder, culinary visionary Ariane Daguin through social and traditional media. • Leggett & Platt: Developed a focused awareness campaign to reach affluent customers and high-end design industry influencers for Leggett & Platt, the premiere provider of adjustable bed bases. • BMW: Generated lifestyle awareness for BMW Motorrad’s GS Series dualsport motorcycle. • Time Warner Center’s Restaurant and Bar Collection: Conceptualized “Circle of Taste” for Time Warner Center’s Restaurant and Bar Collection, a free-to-join culinary club that gives members exclusive access to ticketed special events. • Samsung’s Four Seasons of Hope Gala: During Samsung’s Four Seasons of Hope Gala, MWW promoted and highlighted Samsung’s partnerships with starstudded sports legends and their charities, as well as major national retailers. • The Palm: Leveraged the history of fine-dining steakhouse, The Palm, to create a compelling brand story through consumer, trade and business publicity.

For more information, please contact:

Alissa Blate

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