MWW Sustainability Expertise

SUSTAINABILITY EXPERTISE MWW CAPABILITIES

To survive in today’s volatile economy, navigate risk, and thrive in an uncertain future, companies must be more than responsible, they must be sustainable. More than ever, corporate sustainable practices matter to investors, media influencers, and consumers, driving a company’s reputation, market advantage, and long-term financial growth.

Other Benefits of Sustainable Practices Include:

The MWW Difference

• Management of financial, environmental and social risks

The Sustainable Solutions practice at MWW is unique among public relations and consulting firms because we fully integrate cutting edge knowledge of sustainability issues, technologies and opportunities with innovative approaches to communications, social and digital media strategy and stakeholder engagement.

We work across platforms to merge MWW’s consumer brand knowledge with sustainability expertise to identify a range of solutions and opportunities that will help your company matter more to your consumers and your communities.

• Increased operational efficiency and cost savings • Enhanced brand reputation with stakeholders and customers • Improved investment opportunities and develop new market opportunities • Ability to comply with environmental regulations • Greater employee satisfaction and retention • New sources of revenue • Product, service or market innovation Despite these important benefits, most companies and organizations have found it difficult to understand and implement sustainable practices and have been unable to measure success of efforts.

That’s where MWW can help. We leverage our experience and knowledge of corporate sustainability, environmental and energy technologies, and product marketing to help companies overcome challenges through innovative sustainable solutions and design award-winning strategic communications campaigns that get results. Our sustainable solutions services help our clients grow revenue, drive brand value, and enhance reputation and loyalty while creating a more sustainable future.

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We believe that a successful sustainability effort starts with solid leadership, requiring consistency, transparency and trust, and that’s exactly what we deliver for our clients. Sustainable leadership is the cornerstone of risk management – a strong leader with a strong reputation will withstand strong challenges. In addition to leadership, we work with companies and institutions to: • Develop solutions to save money and reduce risk • Build and/or enhance sustainability initiatives to increase market value • Identify sustainable innovations and strategic opportunities • Craft and implement communications programs

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SUSTAINABILITY EXPERTISE

We also walk the talk. We’re one of the first PR agencies to receive ISO 14001: 2004 certification, the globally-recognized standard or environmental management systems focused on minimizing an organization’s environmental impact and for the measurement and reporting of ongoing environmental performance.

Whether we’re building a corporate sustainability program or promoting green products and services, our industryleading experts work closely with you to position your company or institution as a sustainable leader. We start by reviewing your existing practices and look for opportunities to reduce costs and risks, while improving your environmental footprint. This could include energy, water and waste technology, green chemicals and packaging, among other options.

A Snapshot of Our Experience Our leadership has experience working with major brands, government organizations, and businesses. Among our successes: • Helped a major municipal recycling and waste management company understand future strategic opportunities, developing its brand and stakeholder engagement strategy, positioning it as an

environmental stewardship leader, and helping it overcome regulatory hurdles for their new technologies.

• Developed unconventional and extremely successful sustainability initiatives for leading brands, such as partnering The North Face and Lexus with The Conservation Fund and highly visible celebrity-driven carbon-neutral events to gain national and worldwide media exposure around the companies’ commitment to the environment. The initiatives highlighted the companies’ overall sustainability efforts and environmentally-friendly alternative product offerings.

• Positioned the Department of Navy as the leading government agency in meeting energy reduction goals, and implementing and promoting energy conservation at bases across the world, while also communicating its energy efficiency and renewable energy research and programs to the public.

• Launched the Samsung green phone while simultaneously growing market share for its smart phone business. Also, counseled Samsung on relations with environmental groups on electronic recycling.

About MWW MWW is one of the nation’s top mid-sized public relations firms and one of the top five largest independent global agencies.

The company is industry-recognized for its work in corporate sustainability, consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare and visual branding.

Through its “Matter More” approach, MWW helps its clients re-architect the conversation surrounding their brands to increase trust and relevance and drive action among key stakeholders. Among its numerous awards for client work, the agency has been recognized as 2012 “PR Agency of the Year” by the International Business Awards and 2011 “Midsize Agency of the Year” by the Holmes Report and has received accolades from PR News for “Digital Firm of the Year” and “Top Places to Work in PR.” To learn more about MWW, visit www.mww.com.

For more information, please contact:

Michael Kempner

President & CEO / 201.507.9500 / mkempner@mww.com / www.mww.com

© MWW GROUP, ALL RIGHTS RESERVED | ONE SHEET

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