MWW Capabilities by MWWPR

HELPING COMPANIES MATTER MORE™ FOR OVER 25 YEARS MWW CAPABILITIES

The things that matter more to our clients matter most to us – things like results, relevance and trust, which have served as our benchmarks for success over the last 25 years. MWW has grown to become one of the nation’s top midsized public relations firms, and one of the five largest independent global agencies. Our resultsdriven approach and commitment to client service have contributed largely to our growth throughout the years, and are the cornerstones to our reputation throughout the industry. We know how to build and accelerate relevance, giving your brand the power to mold the conversation to effectively resonate with your key stakeholders. Don’t just take our word for it, though – here’s a look at some of our recent industry accolades:

2014 GRAND STEVIE AWARD: PUBLIC RELATIONS AGENCY OF THE YEAR American Business Awards 2014 PUBLIC RELATIONS AGENCY OF THE YEAR PR News Platinum PR Awards 2014 PUBLIC RELATIONS AGENCY International Business Awards 2014 PUBLIC RELATIONS AGENCY OF THE YEAR Best in Biz – International

OUR CAPABILITIES: CONSUMER LIFESTYLE MARKETING

CRISIS COMMUNICATIONS

From programs targeting Millennials and Baby Boomers to lifestyle and vertical market specific campaigns, we are experts at influencing consumers at every point of contact. Consumer lifestyle brands turn to us because we continually raise the bar for developing creative solutions tailored to client needs in a constantly shifting communications environment.

MWW has a broad range of experience in managing crisis communications programs from physical disasters and product recalls, to litigation, financial distress and employee issues. In addition to experience and strategic thinking, MWW developed its proprietary Crisis Action Protocol (CAP) methodology to help clients better prepare for and manage crisis situations. This program helps our clients proactively manage corporate and brand concerns before a crisis occurs.

DIGITAL / SOCIAL MARKETING Collaborating with stakeholders is even more complex in a digital world. MWW is a leader in navigating the biggest social networks and the smallest niche communities to help brands tell their stories. Our award-winning digital and social media practice leverages insights to tell compelling narratives about our clients’ visions, delivering social media experiences and engagement opportunities that shape perceptions, mitigate risks and inspire customers and stakeholders to act.

CORPORATE COMMUNICATIONS MWW pioneered a “total stakeholder approach” to corporate communications that impacts all of a company’s key constituents. With leadership from a committed, core team, we take a national, “best minds” staffing approach in order to customize the team to the specific needs of each client. This practice encompasses expertise in both corporate reputation and corporate social responsibility to help companies establish and strengthen their leadership positions. 1

REPUTATION MANAGEMENT

LGBT MARKETING

MWW’s comprehensive yet seamless approach in reputation management helps clients capitalize on opportunity, mitigate risk and remove “surprise” from the reputation management equation. To accomplish this, MWW blends traditional best practices in communications with unparalleled social media capabilities, proven methodologies for leveraging responsibility and sustainability capital, to offer our clients a complete and strategic plan of action.

MWW is one of the largest firms to have a specialized LGBT practice. Today more than ever, brands and corporations are seeking to resonate with the LGBT community, which has over $790 billion in spending power. Recent political and cultural changes have dictated a new form of LGBT marketing, demanding authentic and personalized campaigns to truly resonate with LGBT influencers and organizations. We can offer brands unparalleled access to one of the best networks of resources to target and mobilize the LGBT community for your brand.

HEALTH & WELLNESS As America shifts from a “Healthcare for the Sick” model to a true “Well-being Society,” MWW fuels the way in partnership with our health and well-being clients. MWW is at the forefront of shaping new approaches and behaviors for a range of clients from hospital systems and health management, to those specializing in health technologies, fitness and food. Leading our clients to a new future and healthier world is what matters most to us.

PUBLIC AFFAIRS/GOVERNMENT RELATIONS MWW’s team of lobbyist and public policy officials are well recognized on the federal, state, and municipal level for our network of relationships with a wide range of national organizations and critical coalitions. We propel our clients’ messages to the forefront of the public policy debate and shape the concepts that resonate and reach the audiences that have an impact.

TECHNOLOGY/DIGITAL CONTENT Technology companies choose MWW because of our proven track record of building strong business and consumer perceptions for established global leaders. Our technology marketing practice features the expertise of some the public relations industry’s brightest talent, and also that of business leaders, industry professionals, media, and executives to generate business-building media coverage that makes sure the right people know exactly who our clients’ company is and what it’s all about.

FINANCIAL COMMUNICATIONS Companies from all over the world come to MWW because of our global perspective and knowledge and experience in investor relations. Every day we stay ahead of industry best practices and legislative and regulatory issues. We create innovative ideas and find ways to position our clients’ story and improve the quality of communications between senior management and shareholders at every opportunity. From helping to launch newly-public companies to restructurings to creating award-winning annual reports, we develop creative solutions to the most complex communications challenges.

RESEARCH/INSIGHTS Research, insights and strategy drive each of our client programs. We create meaningful insights and develop highly effective communications strategies using a mix of qualitative TM and quantitative research. Our Matter More Project dataset measures the priorities valued most by Americans. Just one of the many tools in our research arsenal, it drives the strategy behind targeted communication plans and activating consumer behaviors vital to your business product purchases, brand recommendations and long-term engagement of key stakeholders.

VISUAL BRANDING MWW’s in-house creative services team provides truly custom solutions that effectively convey brand essence and personality. We work with clients to gain insight into the minds of customers, identify elements that will differentiate the brand in the marketplace, and then leverage the most effective methods to make our clients’ brand resonate with target audiences. Then we deliver it all, from concept to completion, providing the right messaging and materials to effectively reach the audiences most important to our clients’ businesses across all forms of media.

Our mission is to deliver superior value for our clients – and it always will be. For more information on how our services can work for you, please contact:

Michael Kempner President & CEO / 201.507.9500 / mkempner@mww.com / www.mww.com