GOVERNMENT RELATIONS EXPERTISE
GOVERNMENT RELATIONS MWW EXPERTISE
When people think of government relations, the first image that often comes to mind is corporate lobbyists huddling in smoke-filled rooms with elected officials. But times have changed, and government engagement is no longer a transactional game played exclusively behind closed doors. Government isn’t simply an old school source of earmarks and contracts. It’s a national stage from which to project your core message and narrative. Leveraged properly, it is a powerful marketing tool for companies and organizations, across sectors and geographies. MWW has a team of dedicated professionals with years of experience working at multiple levels of government and political campaigns who can help your company hone its messaging, leverage its relationships, and find the right channels through which to communicate in order to achieve its goals – not just with the government officials who matter, but with all your stakeholders. We were the first PR firm to conceive of government as a marketing platform, and we know how to leverage its power to enhance and protect your corporate reputation.
POINT OF VIEW: MWW, a full-service public relations, public affairs and marketing firm, has more than 25 years experience helping companies to build eminence, strengthen employee engagement and MWW helps plug its clients into the political process – We marry public affairs, public and government build, manage and protect their reputations. Government is a nerve center of national dialogue and influence, and if leveraged properly, it is a powerful marketing tool. MWW helps its clients build relationships that matter and uses those relationships to help their brand and corporate reputations matter more. Our proprietary platform, GovMark, takes connections and turns them into eminence, thought leadership, and real value. relations to help our partners matter more.
Making connections is just the first step. Knowing the players on Capitol Hill isn’t enough. You need to know how to channel those connections into true and lasting relationships – both inside and outside the beltway. A meeting is one thing. What you do after that meeting is the difference between mattering and being forgotten. It’s not about being loud, it’s about being savvy. Washington D.C., as well as statehouses and city halls across the country, are clogged with organizations. We know what resonates, and what gets ignored. Our team of professionals will build and refine your existing assets to put you top of mind with decision makers and key influencers. Speak across different media. MWW uses every available channel, whether social, digital, or traditional, to position your brand so it’s impossible to ignore.
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Our total stakeholder approach ensures that we are reaching your key influencers with the right messages across digital, social, and traditional channels. As an independent agency, we have the freedom to customize individual strategies to each client’s needs and objectives. Because we’re the largest of the mid-size agencies, we combine the resources and comprehensive services of a major, national agency with the entrepreneurial spirit, agility and senior-level engagement of a boutique firm. 1
GOVERNMENT RELATIONS EXPERTISE
OUR APPROACH: Needs Assessment MWW begins by conducting a systematic audit of your organization’s existing influencer relationships, assets, needs and goals. Armed with the results, we are better able to craft a government relations strategy that will help you leverage your organization’s strengths to achieve your desired outcome.
Message Development At MWW, we maintain deep, personal relationships with key influencers in Congress, at numerous state and federal agencies, state and city legislatures, and the White House. We know these influencers, and we know which particular issues motivate them, and which messages should be avoided. MWW will work closely with your organization to craft and refine your story and communications strategy so that when you meet with the key players, they’re truly hearing what it is you have to say.
Targeted Influencer Meetings After we help refine your organizations message for the appropriate audience, we introduce you to the influencers most relevant to your industry or focus. But, arranging meetings and introducing our clients to this unmatched network of decision-makers and influencers is just the first step. MWW will assist your
organization with all of the necessary prep work, background information and follow-up to ensure that these introductions become lasting relationships, rather than one-off meetings.
Media Relations MWW has some of the strongest media relationships in the industry. In addition to meeting with key government influencers, we will introduce your organization to the reporters, editors and columnists who matter most to your industry. We’ll help secure deskside meetings and top-tier media placements that both leverage and promote your role as an influencer and position you as a thought leader in your field.
Create and Implement a Strategic Support Plan MWW will help create and implement a plan that outlines how your organization can provide ongoing strategic support to the influencers that matter. We know how to nurture relationships, whether it’s on Capitol Hill or your local statehouse. Our approach is centered on creating deep and sustainable relationships that advance your agenda and position your company, and its leaders, as thought leaders and experts. This approach may begin or include Capitol Hill and Beltways Tours – but these kinds of activities are a means to an end, not the metric of success in and of itself.
For more information, please contact:
Carreen Winters
EVP/Reputation Management 201.507.9500 | cwinters@mww.com | www.mww.com
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