MASTER NARRATIVE EXPERTISE
MASTER NARRATIVE MWW EXPERTISE
“What does your company do, exactly?” Can you answer that question in the time it takes for the elevator to reach the lobby? Is there a difference between what you’re known AS today and what you want to be known FOR? If you asked employees, executives and consumers these questions, would you get three different answers? Is your company’s strategy clearly understood by all of your stakeholders? Are you getting the credit you deserve for all that you do beyond the numbers? The answers to these questions begin with a carefully crafted master narrative. Your master narrative is the core story that shapes all other communications. When done well, it can be a company’s most powerful communications tool. It echoes your brand promise and reason for existing, underscores why you’re different and why that difference matters. It helps to bring your strategy to life and rally employees, customers, prospects, communities and shareholders around a unified vision. It ensures that everyone who tells your story does so with a common and purposeful vernacular, and those who hear your story have a shared understanding of your Company’s mission, purpose and accomplishments. Your story begins in the same place that your business did: with a big idea, a long-term vision, and a promise to add value. “BEHIND EVERY GREAT BUSINESS IS A GREAT STORY . . . IT’S A GRIPPING BLEND OF BUSINESS STRATEGY, BRAND ESSENCE, EXECUTION AND MESSAGE.” – DAVID REIMER “WHEN ORGANIZATIONS EFFECTIVELY COMMUNICATE THE BUSINESS STRATEGY, THEIR MARKET-TO-BOOK RATIO IS 43 PERCENT HIGHER THAN THOSE ORGANIZATIONS THAT DO NOT.” – DELOITTE & TOUCHE
POINT OF VIEW: If you don’t proactively tell your story, others will write it for you. While there is no substitute for performance, companies that communicate a consistent and clear message about their business, or point of view about their industry, build greater trust with employees, customers and investors. A master narrative should be a filter by which all decisions are made and communicated, so whether you are talking to Wall Street, Main Street or employees, you are speaking a universal language that makes it easier to achieve alignment and the benefit of the doubt –even when the going gets tough.
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MWW, a full-service public relations, public affairs and marketing firm, has more than 25 years experience helping companies to build eminence, strengthen employee engagement and build, manage and protect their reputations. Our total stakeholder approach ensures that we are reaching your key influencers with the right messages across digital, social, and traditional channels. As an independent agency, we have the freedom to customize individual strategies to each client’s needs and objectives. Because we’re the largest of the mid-size agencies, we combine the resources and comprehensive services of a large shop with the entrepreneurial spirit, agility and senior-level engagement of a boutique firm.
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