MWW Expertise: Reputation Matters, We Make You Matter More

REPUTATION MANAGEMENT EXPERTISE

REPUTATION MATTERS, WE MAKE YOU MATTER MORE MWW EXPERTISE

Reputation. It takes years to build, and you can lose it in an instant. At a time when information is moving at light-speed, the importance of reputation is secondary only to the importance of understanding how to gain it, maintain it, manage it and protect it.

Whether they’re looking to promote philanthropic initiatives, develop crisis contingency plans, establish thought leadership around a set of issues, strengthen their relationships in government or across their industry, or reposition their brands, our clients turn to us because we are experts at creating programs that deliver the best possible view of who they are and what they do.

POINT OF VIEW:

MWW, a full-service public relations, public affairs and marketing firm, has more than 25 years experience We live in the world of the 24-hour news cycle and the instantaneous transmission of content and opinion. helping companies to build eminence, strengthen Companies that have dedicated billions of dollars and years of sweat equity to build their reputations can employee engagement and build, manage and protect see their entire investment go up in smoke, in a matter of minutes. That’s why we counsel a proactive their reputations. and ongoing approach: Our total stakeholder approach ensures that we are Know your stakeholders and map out their relationship to your company. Investors, analysts, reaching your key influencers with the right messages employees, clients and customers, community partners, aligned businesses – all of the people and across digital, social, and traditional channels. As institutions with a material or emotional investment in your success. an independent agency, we have the freedom to Tell your story using a common narrative for all stakeholders. Your story reflects a set of principles customize individual strategies to each client’s needs and value propositions. They need to be related in a powerful, compelling and consistent fashion, in and objectives. Because we’re the largest of the mid-size agencies, we combine the resources and a manner that is relevant to each of your stakeholders. comprehensive services of a major national agency Engage and activate your stakeholder network. Earn their trust and prove your relevance over time. with the entrepreneurial spirit, agility and senior-level engagement of a boutique firm.

Invest in an ongoing relationship and build goodwill that can be leveraged if a crisis occurs.

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REPUTATION MANAGEMENT EXPERTISE

OUR CAPABILITIES: Executive Eminence Your stakeholders trust people, not companies.

Although it is no longer necessary, or even desirable, to have a “Rock star” CEO, the value of executive eminence and thought leadership should not be underestimated. Our proprietary CEO EquityBuilder methodology positions executives in the marketplace and leverages their leadership for overall corporate reputation enhancement. A research-based, strategic approach to CEO and executive branding, CEO EquityBuilder identifies issues in corporate reputation management and customizes programs for all phases of the CEO “life cycle” (pre-CEO, new CEO and established CEO).

Crisis Communications When it comes to crisis communications, the best defense is a good offense, which is why MWW developed the Crisis Action Protocol (CAP), a proactive crisis management methodology that encompasses vulnerability assessment, crisis planning and crisis management. We have also pioneered proprietary digital apps and social media tools to help clients manage a crisis across all communications channels.

Influencer Communications At MWW, we maintain deep, personal relationships with the outlets that matter most to our clients. Our team maintains extensive partnerships with top-tier business, consumer, and trade presses and leverages these contacts for our clients. We also provide an unmatched network of influencers and stakeholders— from analysts, professional associations, and celebrities, to politicians, bloggers, sports organizations and strategic industry partners— across all of our practice areas.

Public Affairs Government is not simply a remote entity that regulates and procures goods from you.

It is a nerve center of national dialogue and influence. Because many of our professionals have worked on the other side of the equation, they understand how to matter more in Washington, DC and in the communities where government operates.

Employee Communications Employees are the universal touch point for all of your other constituencies. Their attitudes, actions and activism can have more of a direct impact on your reputation than any other group, particularly with the rise of peer-to-peer influence via social media. MWW takes a methodical approach to achieve just that for our clients. Using Employee IQ, our proprietary planning tool designed to identify the perceptions and needs of your workforce and its divergent sub-groups, we create a customized blueprint for each company’s employee communications structure.

C ompanies with strong reputations receive, on average, 3x the support of their less reputable competition.

Consumers are 2x as likely to purchase their products and services, and almost 10x more likely to recommend them.

Digital & Social Media Marketing MWW’s award-winning digital media practice expertly influences conversation through emerging media and social networking technologies. Our team is made up of digital specialists, including social media and marketing strategists, creative digital designers, media planners, producers, programmers, and analysts. We place a high premium on analytics and have developed proprietary programming and listening tools that measure, not just your share of voice, but your trust and relevance to current and potential stakeholders. Our point of view is simple: it’s not important to be loud, it’s important to be heard.

For more information, please contact:

Carreen Winters

EVP/Reputation Management 201.507.9500 | cwinters@mww.com | www.mww.com

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