MWW #MatterMore

Page 1

#MATTERMORE





IS ANYONE LISTENING TO YOU?


IT’S NOT ENOUGH TO JUST MATTER. TODAY YOU HAVE TO MATTER MORE. 6 | © 2014 MWW GROUP


#MATTERMORE | 7


8 | © 2014 MWW GROUP


WE FOCUS ON WHAT’S MOST RELEVANT FOR YOUR CRITICAL AUDIENCES AND ELEVATE YOUR BRAND TO A POSITION OF INSPIRATION.

#MATTERMORE | 9


10 | © 2014 MWW GROUP

One click and you’re instantly connected – to influencers, to your advocates, to the world.


#MATTERMORE | 11

Like minds uniting in ways that impact human interaction on a local, governmental and global level. We live and breathe what’s #trending to connect with the audiences that matter to you and inspire action.


WE KNOW WHAT INSPIRES...

12 | © 2014 MWW GROUP

A


A

I T C

! N O

We’ve created a proprietary methodology for uncovering what matters more to your consumers and stakeholders. From there, we develop key insights, apply them to your brand and take your message to market. When we talk, your audience listens. #MATTERMORE | 13


THE MATTER MORE EQUATION

14 | © 2014 MWW GROUP

NetRelevance™, our proprietary analytics tool, delivers insight into the action-driving relevance that matters more.


The platform cuts through today’s endless data to measure impact, not just input, to effectively drive the dialogue that contributes to purchase, recommendation and engagement.

#MATTERMORE | 15


WHAT IT MEANS TO

MATTER MORE 16 | © 2014 MWW GROUP


#FOODANDBEVERAGE

A SAVVY CAMPAIGN DESIGNED BY OUR FOOD AND BEVERAGE MARKETING EXPERTS ENTICED AND DELIGHTED FICKLE CONSUMER PALETTES TO DRIVE TRAFFIC AND KEEP REGISTERS RINGING.

#MATTERMORE | 17


#AUTOMOTIVE

MWW STEERED AN ICONIC AUTOMOBILE BRAND BEYOND CAR TALK AND INTO A COMPELLING, RELEVANT CONVERSATION WITH BUYERS.

18 | © 2014 MWW GROUP


#FITNESS

OUR TEAM RESHAPED A FITNESS MOVEMENT INTO A POWERFUL AND MORE PROFITABLE GLOBAL MULTIMEDIA BRAND.

#MATTERMORE | 19


#REPUTATION

IT’S HARD TO LOVE A COMPANY WITHOUT SEEING ITS HUMAN SIDE. THROUGH OUR CEO EQUITYBUILDER™ PROGRAM, LEADERS GAIN STAKEHOLDER CONFIDENCE AND ENHANCE THEIR REPUTATIONS.

20 | © 2014 MWW GROUP


#AIRLINE

BY UNDERSTANDING THE HIGH STAKES DURING A CRITICAL MOMENT — WHEN ACTIONS CAUSE GREATER REACTIONS AND EVERY WORD COUNTS — WE SHEPHERDED A BEST-IN-CLASS AIRLINE TO A SAFE LANDING.

#MATTERMORE | 21


#DIGITAL

INFLUENCERS, ENTHUSIASTS AND DETRACTORS ARE ALL DEFINING ORGANIZATIONS THROUGH DIGITAL AND SOCIAL. WE HARNESSED THEIR POWER BY DELIVERING COMPELLING CONTENT OVER THE RIGHT CHANNELS TO BUILD A MOVEMENT.

22 | © 2014 MWW GROUP


#LGBT

WE GENERATED INTERNATIONAL ATTENTION FOR THE FIRST LEGALLY RECOGNIZED SAME-SEX WEDDING IN THE SKIES, PROVING THAT TRUE LOVE HAS NO BOUNDARIES.

#MATTERMORE | 23


#ECOMMERCE

BY MINING BIG DATA AND TELLING “THE BOOKING TRUTH,” WE BUILT GLOBAL BRAND AWARENESS FOR THE WORLD’S LARGEST HOTEL AND ACCOMMODATION COMPANY.

24 | © 2014 MWW GROUP


#TECHNOLOGY

BY DEFINING AND THEN OWNING WHAT MATTERED MORE AMONG CONSUMERS AND KEY INFLUENCERS, WE REAFFIRMED A GLOBAL BRAND’S POSITION AT THE TOP OF THE CROWDED DIGITAL IMAGING INDUSTRY.

#MATTERMORE | 25


MWW welcomes employees from different backgrounds who have a few things in common — they’re smart, driven, creative and determined to make an impact. This enriches the company’s culture and our work. And our diverse points of view are truly valued and appreciated. Mikaela Liboro, Senior Account Executive

MWW is an agency that values good work and dedication, but most importantly an agency that encourages an entrepreneurial spirit. The work that we do for clients is respected, inspiring, and truly rewarding. Karen Vega, Senior Digital Strategist

26 | © 2014 MWW GROUP


London is the first international office for MWW and a springboard for any company seeking to expand across Europe. We take the Matter More philosophy and apply it with a very British twist. Our team embraces change and adapts easily to the fast-paced environment in which our clients operate. Rebecca Blinston-Jones, UK Deputy Managing Director

Blending high creativity with strategy is simply part of our DNA. Teams spanning offices and practices consistently offer clients research-based, 360-degree communications solutions — all based on real-time analytics. There is a palpable energy here of innovation and collaborative teamwork. JP Schuerman, EVP, General Manager – Western Region

#MATTERMORE | 27


MWW’s approach to building and accelerating relevance for clients has been recognized with top industry awards, including “PR Agency of the Year” by the International Business Awards, “Midsize Agency of the Year” and North American “PR Campaign of the Year” by the Holmes Report, as well as “Digital Firm of the Year” and “Top Places to Work in PR” by PR News. CONSUMER LIFESTYLE MARKETING / CORPORATE COMMUNICATIONS / DIGITAL AND SOCIAL MEDIA MARKETING / FINANCIAL COMMUNICATIONS / HEALTH AND WELLNESS / LGBT MARKETING / PUBLIC AFFAIRS AND GOVERNMENT RELATIONS / RESEARCH AND INSIGHTS / SUSTAINABILITY / TECHNOLOGY AND DIGITAL CONTENT / TRAVEL SAN FRANCISCO CALIFORNIA

CHICAGO ILLINOIS TRENTON NEW JERSEY

WASHINGTON, D.C.

LOS ANGELES CALIFORNIA DALLAS TEXAS

28 | © 2014 MWW GROUP


NEW YORK NEW YORK

EAST RUTHERFORD NEW JERSEY

LONDON UNITED KINGDOM

FOR MORE INFORMATION, VISIT US AT MWW.COM | MATTERMORE@MWW.COM #MATTERMORE | 29




#MATTERMORE


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.