LAW FIRM EXPERTISE
LAW FIRM SUPPORT MWW EXPERTISE
Legal Representation. Our experience partnering with leading law firms gives MWW insight and perspective into the dynamics of how these firms operate, the markets in which they function, and the demands upon firm management, partners, counsel and associates. Subject matter expertise includes mergers and acquisitions, labor and employment, energy and environment, litigation, corporate governance, securities, tax, patents and intellectual property, healthcare and insurance and government contracts, to name a few. POINT OF VIEW: We live in the world of the 24-hour news cycle and the instantaneous transmission of content and opinion. That’s why we counsel a proactive and ongoing approach: KNOW YOUR STAKEHOLDERS AND MAP OUT THEIR RELATIONSHIP TO YOUR COMPANY : That list includes all of the people and institutions with a material or emotional investment in your success. TELL YOUR STORY USING A COMMON NARRATIVE FOR ALL STAKEHOLDERS: Your firm’s story reflects a set of principles and value propositions. They need to be related in a powerful, compelling and consistent fashion, in a manner that is relevant to each of your stakeholders. ENGAGE AND ACTIVATE YOUR STAKEHOLDER NETWORK: Earn their trust and prove your relevance over time.
© MWW GROUP, ALL RIGHTS RESERVED
MWW, a full-service public relations, public affairs and marketing firm, has more than 25 years experience helping companies to build eminence, strengthen employee engagement and build, manage and protect their reputations. Our total stakeholder approach ensures that we are reaching your key influencers with the right messages across digital, social, and traditional channels. As an independent agency, we have the freedom to customize individual strategies to each client’s needs and objectives. Because we’re the largest of the mid-size agencies, we combine the resources and comprehensive services of a major national agency with the entrepreneurial spirit, agility and
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LAW FIRM EXPERTISE
WHAT WE DO • MWW talks everyday with the media you want on your side. Our expertise in the legal community is unparalleled, enabling us as a uniquely qualified communications partner. • With decades of hands-on experience in working with dozens of national and regional law firms, we have cultivated strong relationships with reporters in all stands of top-tier media. We provide constant coverage in national/international, business/financial and trade media, and everything in between. That includes The New York Times to Financial Times, Aviation Week to Managed Healthcare Executive, Bloomberg Businessweek to IndustryWeek, The Arizona Republic to the Atlanta Journal-Constitution, and CNN to CNBC. • We brand-select partners as go-to resources among top-tier print and broadcast media; secure speaking engagements for partners at premier conferences and well-known businesssocial clubs; pitch and place by-lined articles and Op-Eds; provide media training for law firm clients; develop strategic messaging and support communications mitigating community relations issues.
FIRMS WE’VE REPRESENTED/ WORKED WITH • Weil, Gotshal & Manges • Baker Hostetler • McKenna Long • Schepisi & McLaughlin • Greenberg Traurig • Sutherland Asbill • Grant & Eisenhofer • Jeffer Mangels • Perkins Coie • DeCotiis • Ungaretti & Harris • Cole Schotz • Patton Boggs • Dewey Ballantine • Ford Harrison • Montgomery McCracken Walker & Rhoads, LLP
For more information, please contact:
Josh Zeitz
Deputy Practice Director/Reputation Management 212.704.9727 | jzeitz@mww.com | www.mww.com
© MWW GROUP, ALL RIGHTS RESERVED
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