Digitization of Everything is an imperative for digital innovation Digitization paving way for opportunities... Digitization is dramatically changing the world. It is impacting everyone’s lives and no business or country can escape its impact. If looked at the business opportunities, the decision by the government will surely prove a milestone for the Indian economy in the long run. As India is poised to become one of the fastest economies, this move will surely bring a bigger, better and clear picture in the IT industry as well. Companies that will embrace the digital transformation will uncover huge possibilities to drive innovation, growth and jobs of the future. The digitization of everything is an imperative for digital innovation, transparency and engagement. Businesses in every sector have already realized that they must also use digital channels to engage with their key stakeholders to maintain relevance and drive the conversation. The seed of a massive revolution that digitization holds within it has certainly opened up many opportunities for businesses to pioneer this transformation, achieve increased profitability in the process and enable businesses achieve customer delight. Companies are now digitally transforming three key areas of their enterprises - customer experience, operational processes and business models. Gradual adoption of technology to enhance these three key areas will majorly affect the functioning of an enterprise, thereby leading to increased opportunities in the market. With technology playing a major role, Acer has seen a tremendous change in the way it receives information about its customers. Social Media, usage of big data and cloud solutions has helped in gaining valuable customer insights into its customer’s appreciation, dislikes, complaints and changing trends. Over the years, Acer has tried
to understand the change in landscape both in terms of technology and the buying behaviour of consumers using variety of analytical tools and have seen great success in adapting to the ever changing technology landscape. Acer is positioning itself as a brand which empowers individuals with the power of progressive design and breaking barriers between people and technology.
Technology Trends to look for...
Technology alone is rarely the key to unlocking economic value: companies create real wealth when they combine technology with new ways of doing business. Some of these technology trends that will help shape businesses and the economy in coming years are • Social technologies • Automation of services • Deploying the Internet of All Things • Competing with ‘big data’ and advanced analytics
Commitment to R&D...
Acer was one of the first few companies to realize the importance of transforming itself into a technology first business. The basic premise of the company is to create meaningful innovations – beyond mere creation of new technologies and solutions – that enable enterprises to do more, do better and do fast in a simple yet powerful manner. Over the last 40 years, Acer has traversed numerous, diverse horizons. Being a technology vendor it has been ahead of the curve and has moved beyond just being a computing-only brand. Its brand philosophy of ‘Breaking barriers between people and technology’ and its strategy of ‘progressive design’ is constantly bringing to life bleeding edge engineering and design powered by R&D that resonates with changing consumer behaviours.
As the country is transforming to digital, usage of technologies with SMAC (social, mobile, analytics and cloud) has opened the opportunities for business of all dimensions to market themselves and their products. New technologies and user data seeks to ensure that the experiences it provides is increasingly immersive and personalized in nature and have also generated and contributed a huge amount of data for marketers to use Chandrahas Panigrahi CMO and Business Head Acer India
58
59
Telcos will play a big role in fast tracking India towards Digitization Digitization paving way for opportunities...
“Be it a small or large enterprise they have realised that consumers play the main role and are now focusing their new initiatives around them. In today’s cut throat environment, it is not about ‘what you give’ but ‘how much do you give and how connected you are with your customer.” Anupam Vasudev Chief Marketing Officer Aircel
60
Digitization is the need of the hour and Aircel feels that even as a late entrant, India will be benefitted by it at large. Digital transformation is inevitable and all brands should tap in the pool of opportunities available. This phenomenon is going to pave the path for major changes in the business scenario. It has provided an array of opportunities to the enterprise vertical and it is believed that there will be an upsurge in the coming times. Today, every brand is trying to build connect with its customers and increase the brand recall value through different measures be it through social media or direct engagement. Aircel feels that this transformation has provided enterprises to understand their customers from a new perspective; engage and build an emotional bond with them. The transformation has led to the advent of the app world and several brands are now developing their apps to cater to customer demands and expectations. Aircel is a value brand with a strong focus on data & youth. The brand’s target audience is value seeking customer in urban market. The company’s strategy is built on being a strong value player for the urban market masses. In the process they undertake all possible measures related to their product plans, offerings, goto-markets and communication that is being centered on Aircel’s customer base. Aircel has been on the forefront of cutting edge technology and through its constant efforts of innovating products and services, it aims to make Aircel a gateway to the internet for all.
There has been a dramatic increase in the sales of smartphones and this has led to a widespread need of data, especially for the youth.
Technology Trends to look for...
• Digitization will be the driving force in transforming businesses and the telecom companies will play significant role in fast tracking India towards digitization. India’s mobile telecom industry is one of the most robust industries in the country and has done wonders in just over two decades of its existence. • The increasing digitization has led to brands introducing new payment methods, better data packs and products. The latest trend seen is the 4G penetration and increase in data usage which has led to brands re-innovating their offerings for the customers. The increasing use of technology in sectors like health, educations, banking has compelled the brands to innovate their products and shape their businesses accordingly.
Commitment to R&D...
Aircel deploys a recommendation engine based on customers’ profiles and usage trends, preparing the best-fit recommendation for products. This is further aligned with the retailers and call centre agents to offer the same, desired experience to the calling in or walking in consumers, so that the communication is consistent across the chain. Certainly, the effort augments customer satisfaction and helps Aircel to continue winning over more customers than ever.
Enterprises looking at digital transformation as a business critical deployment Digitization paving way for opportunities... Enterprises are keen today to move away from proprietary in-house legacy systems to more open and virtualised platforms. Every enterprise is looking at digital transformation as a business critical deployment rather than an IT deployment. Leaders will emerge not from setting up great IT systems but more intelligent business aware technologies. Array is much focussed on Government & BFSI markets and both are in the core of digitisation. As India transitions from being cash to cashless, most of the applications will be tested for availability, acceleration, performance and security. Array is at the core of this and the company is launching its Network functions platform in May 2017. The Platform offers guaranteed performance for various network functions on a single device. Network functions include ADC, Web application firewall, DDoS, SSL Access Gateway, SSL Interception etc. The key differentiator here is that Array is partnering with the best of the breed solutions for network functions that are not core to it. So it as partnered with Positive
technologies for WAF, Fortinet/ Hillstone technologies for NGFW, NSFocus for DDoS etc while focussing on its core offerings in the areas of ADC , Access gateways etc . Cities become smart when there is a very effective and efficient mechanism to provide the basic facilities to its citizens including air, water, electricity, housing, transportation, food, communications & Internet in a very secure and transparent manner using modern technologies
including ICT in a ambition to improve the socio economic and environmental standards of the city. ICT plays a very crucial role in the enablement process of the same. To become a smart city, most of the above areas need to be made smart. Some of the critical components include smart metering , CCTV , smart parking , smart energy , smart governance ,smart healthcare , smart environment , smart education and smart IT. Array is in the midst of a transition from a product company to a Platform company. It will be launching its AVX platform with multiple security and performance and availability solutions from the best of breed partners including Positive technologies for WAF, Hillstone & Fortinet for Firewall, Arbor & NSFocus for DDoS, Array ADC & Access gateway.
A unique GTM strategy... Marketing as everyone will agree is a core pillar of a business, without marketing even the best products will not succeed. Earlier organisations used to rely on traditional Marketing tools like advertising, PR, promotion and sales; however the flavours have changed tremendously over a period with the advent of digital, social and mobile adoption in the market place. While the fundamental principles of marketing remain the same, delivery mechanisms and tools have changed a lot. Its upto the organisation to choose the best suited medium to communicate to its customers. Marketing builds brand name recognition or product recall with a company. Array has always been a 100% channel driven and will be the core of its GTM strategy. With Network functions model, it will need a highly skilled channel to take built solutions around the platform and support it with a good professional service.
Commitment to R&D... Array is setting up its innovation centre in Bangalore and currently operational. The company intends to invest more into its innovation centre in 2017.
I strongly believe that without marketing, your business might offer the best product or services in your industry, but none of your potential customers would know about it. Organisations have succeeded because there is a very strong interactive communication channel with their customers and marketing helps in the same. Without marketing, your potential customers may never be aware of your business offerings and your business may not be given the opportunity to progress and succeed Shibu Paul Regional Director – APAC Array Networks 61
New emerging Technologies are ushering in the Virtual age Digitization paving way for opportunities... India has always been very important to AMD – both as a consumer base for its products and as a centre for much of its R&D works. The rapid adoption of the Digital India program aided by the strong, decisive, and time bound rollout of each of the related pillars has fuelled the demand for computers and mobility devices in the country. The rapidly evolving technology landscape has allowed users more options than ever before to choose great products at competitive prices. AMD has always stood for fair trade and truly believe that encouraging open and competitive markets is the only way everyone wins. This involves pushing the boundaries of technology to provide breakthroughs in graphics and computing, providing the best experiences to both content creators and consumers across focus areas of gaming, immersive platforms, and the data centre. Today immersive computing experience is becoming mainstream. The seamless blending of the real and virtual world is fundamentally changing the way technology is used. To take full advantage of these opportunities, AMD has developed a strong, multi-generational roadmap to deliver high-performance solutions in the PC and datacenter markets.
We at AMD are best equipped to help meet the growing need for high performance, power efficient, affordable PC’s. Our CPU’s power the best price to performance computers in the market today. Through collaborations with our strong partner base in India, we are helping start-ups, small and large organisations, government departments and public at large, access these products Vinay Sinha Head of Sales – India, Director – Commercial Business, AMD Asia Pacific-Japan (APJ) Mega Region 62
Technology Trends to look for... • Welcome to the Virtual Age – The evolution of virtual platforms has fundamentally changed how people work, play, and communicate. As the world continues to become more interconnected, the demand for immersive experiences across fields such as entertainment, medicine and journalism is on the rise. VR has evolved but this is only the beginning of a
journey that is going to fundamentally change the way people interact with technology. • Energy Efficiency – Energy efficiency has emerged as a principal theme in today’s world of electronics. The advantage of utilizing a combination of low power components in conjunction with low-power design techniques is more valuable now than ever before. Achieving higher energy efficiency will require innovative material solutions to address the challenging requirements of product mobility and assimilation. • Immersive Computing Era – To maintain an exponential rate of performance and cost improvement, firms must take creative engineering approaches. An immersive computing era will require the combination of both CPU for computation and GPU for visualisation to be integrated with novel packaging technologies, in a way that enables them to work efficiently together.
Commitment to R&D... For over 46 years AMD has paved the way for cutting edge innovation in the semiconductor space. Its greatest successes have come from leveraging its unique technology assets, engineering talent, and IP to build differentiated, high-performance computing and graphics products. A lot of its R&D work takes place in India. It has its R&D facilities in Hyderabad and Bangalore. AMD’s engineers at these sites are focusing on critical design and development of innovative technologies and products that will target tomorrow’s problems today. AMD continues its efforts to become the recognized leader in building products which allow users to create, consume and seamlessly share experiences across immersive devices.
63
A digitized economy demands a robust back-end infrastructure Digitization paving way for new opportunities...
Our brand is our promise and we keep to it. Apart from traditional and digital marketing activities, our key go-tomarket strategy revolves around meeting our partners and customers and understanding how we perform in meeting their goals and expectations. We believe that we could enhance the value of our brand only by ensuring that we keep what we promised with our brand Sridharan Mani Director & CEO American Megatrends India
64
Digitization and cashless economy is simply going to revolutionize the way data is collected and is managed. Hence, the electronic data storage and retrieval is going to be a key component and should meet with the demands of the solutions required. American Megatrends understands that digitization and cashless economy demands robust backend infrastructure primarily consisting of compute and storage that can meet the real-time IOPS/performance requirements. Advancement in solid-state drives (SSDs) has led to the advent of flash based storage arrays to deliver unmatched levels of performance with scaling beyond 400,000 IOPS (input-output operations per second). With flash based storage arrays, applications can fully utilize the benefits of SSD technology. American Megatrends All Flash based Array product line StorTrends 2610i is a true pure storage based on SSD technology and is built with revolutionary data compaction technologies such as compression and deduplication to derive the maximum usable capacity with limited raw capacity without comprising on real-time performance. StorTrends also has 3500i hybrid storage arrays which are one of the most costeffective storage solutions to deliver superior performance and substantial capacity within a single array. By combining solid-state drives (SSDs) with SAS or NL-SAS drives, users can realize the monumental performance benefits of SSDs, as well as the high storage density of SAS/NL-SAS disks that balance costs and provide massive capacity. StorTrends 2610i and 3500i All Flash / Hybrid arrays cater to the performance and storage needs of VDI, heavyhitting databases, and other IO-intensive applications.
Smart City - a big opportunity... A smart city is a digitized city that is efficient in resource utilization, reduces consumption and recycles efficiently. The overall goal is to reduce carbon footprint and to provide eco-friendly environment. ICT plays a major role in achieving the goals of smart city. Some of the elements could be considered for achieving the goals are · Infrastructural Power Savings: Centralized data center with citizens having access to their desktop instances through thin
clients with Aadhar as login id. This could be at least provided to underprivileged to ensure the freebies distributed are actually used for self development and learning. · Single app with Aadhar as login-id to access to all facilities to review records, make payments, grievance reporting, etc. · Free unlimited access to Digital Libraries for education and support. · Population Health – Mobile Medical Devices: Regular screening of citizen’s health and storing data using e-enabled medical devices. Analytics can be performed on such data at regular intervals to identify disease conditions and guide citizens to help maintain their health.
Technology Trends to look for...
· Artificial Intelligence that was considered way beyond the reach has now become mainstream. Enterprises could now employ data driven analytics with AI to understand the market and customers better, and cater the solutions based on their needs. · Data is getting more and more digitized and hence, organizations are using data for real-time analytics and decisionmaking are always going to have an edge in the market. Real-time data helps to train and predict the models for future. · Hence, it is beneficial for organizations to quick switchover from manual paper processed and using electronic methods for capturing and storing data in reliable storage back-end. Data thus accumulated can provide multi-dimension view for decision making with analytics and help enterprises to have an edge over their competition.
Commitment to R&D...
American Megatrends is known for innovation and has 400+ patents across the globe. Recently, AMI has been considered one among the top twenty innovative companies in USA and was considered number one in Norcross, GA. The company’s tagline is “Invent Future – Let us build tomorrow’s technologies today” which aptly spells the message that it innovates the latest and future solutions. It has dedicated the state of the art R&D labs that innovate and set the future trends in its walk of business. AMI’s products and solutions that include Storage, SnapVDI, IoT solutions, BIOS and embedded solution, Mobility solutions, Megarac, Healthcare solution which, stand testimony for the organisation’s commitment towards R&D. Being an engineering innovation organization, R&D is an integral part and is its lifeline of the organisation.
65
Businesses embracing AI, IoT to gain an edge over their competitors Digitization paving way for new opportunities...
Being at the heart of Mobility Infra, HPE Aruba becomes the natural partner for IOT deployments and for managing them. One of the key GTM initiatives that we envisage is collaborating with Mobility, security and IOT application partners Santanu Ghose Director, Aruba, a Hewlett Packard Enterprise company 66
With digitization there have been significant changes in the operating models in enterprises. There is a shift in the way businesses interact and engage with their end customers With push towards a Cashless society, micro payments will boom - based on JAM (JandhanYojna - every India has a bank account; Aadhaar - every Indian has unique Identity and Mobile - Every Indian has a mobile phone or device). Based on these three elements Micro payments are getting relevant, a great example being PayTM and other mobile payments. Micro consumption will go up as more and more Micro Payments are facilitated. People will use services and goods based on needs and pay per usage model through mobile payments. Services consumption will grow faster and services sector will see unprecedented growth. For Mobile payment to be actuated, robust Mobile and Wi-Fi networks will be absolutely necessary, supported by a whole gamut of Security software including NAC implementation will be the order of the day. For Digital services consumption, Wi-Fi offload services need to be available and Telcos in collaboration with enterprises will enter into partnerships to actuate that. Companies like ARUBA will be in forefront of this infrastructure as it is geared up with the right portfolio of Wi-Fi solutions, Security solutions, User & entity behavioural analytics, including new generation switching to facilitate WLAN implementation and off load capabilities. With the growing adoption of smartphones, tablets and various other smart devices, the way a consumer consumes services and manages official and personal lives are transforming drastically. This is extended to work spaces as well and given rise to more and more devices connected to the network. Digitization of businesses has given rise to wireless, digital workplaces encouraging collaboration at work. Digital transformation in the enterprise is actually enhancing productivity and agility. Enterprise verticals are realizing the benefits of mobility and IoT for a smart workplace, and better managing customer experience. One of the significant impact will be more and more real time interactions with end users on digital platform/media will start to occur which will enhance customer value perception and driving up revenue and margins. Information will be the game changer and for that IOT and Social Media data acquisition will get actuated. Hence
verticals in enterprises will see rise in Social Media presence and levering of IOT across customer experience zones.
Technology trends to look for...
· Businesses are rapidly embracing automation, IoT and artificial intelligence to gain an edge over their competitors. The economy has changed. Simple, repeatable tasks are being outsourced or automated – making innovative thinking the key to success. · According to a recent study done by HPE Aruba, ‘The Internet of Things: Today and Tomorrow’, India is one of the top adopters of IoT. Growing number of businesses, from start-ups to enterprises in the industrial, healthcare and retail space are leveraging IoT to improve controls within their own businesses in order to improve business agility and reduce costs. New products and services are expected to be developed and deployed into the market at a faster pace.
Marketing - defining today’s business strategies…
Marketing strategies are changing for both large enterprises and SMB. In an era when everybody is connected, digital and social media has become mainstream communication with individuals as well as businesses. Applying social technologies for collaboration, communication and content management is the way to gain business insights. How to gain insight from Social Media, how to communicate Brand Values in Social media and build a brand experience is what marketing is increasingly chartered to deliver. ARUBA envisages greater presence and interaction in Social media. It sees enhanced customer reach out campaigns on Digital Media with real time intervention efforts and look forward to differentiated customer experience and value creation .
Commitment to R&D...
Aruba, a Hewlett Packard Enterprise company is very focused on innovation and value creation for its customers. At the heart of its customer centric approach is the mindset of “Customer First Customer Last”. A significant portion of its budgets are spent on R&D. With the Major HUB for R&D being in India, HPE Aruba envisages that it will continue to be able to bring differentiated technology that India needs. The company delivers value based services on top of its Mobile First Infrastructure including Bluetooth based solutions and Analytics based Insights.
Digital transformation becoming a fundamental driver for shaping the Global economy Digitization paving way for opportunities...
Our go-to-market strategy provides customers the choice to work either directly with Avaya or through its indirect sales channel, which consists of a global network of alliance partners, distributors, dealers or value-added resellers. Our enterprise go-to-market approach focuses on a services-led strategy, acquiring new customers and increasing wallet share
Digitization has completely transformed the way companies interact with their customer these days. Technologically empowered digital native companies are disrupting the way business is done. Digital transformation ensures companies to continue to evolve and simplify its portfolio of solutions and services to prioritize the quality, speed, accuracy and security of every experience when engaging with or within an enterprise. Digital transformation has become a fundamental driver behind the dominant forces that are shaping the Global economy. The SMACS model has already become the business model for enterprises and is expected to play an important role in maintaining and increasing the global relevance of the Indian ICT industry. Dynamics like social media, mobility, analytics and cloud computing have collaboratively boosted the fundamentals of business infrastructure. It is considered to be the future enterprise technology. In next few years, various components of the digital ecosystem in India including the digitized consumer, generation of digital data volumes and e-commerce are expected to mature. Avaya understands that “going digital” requires not only a commitment to user-defined engagement but also a commitment to an allsoftware development platform. The number one driver for the move towards software and services is its customers, who are looking for platformbased solutions, not standalone products. The company is executing on its strategic transformation to a software and services led platform and is focused on expanding its innovative product portfolio while driving sales and services growth in both the enterprise and mid-market segments.
Technology Trends to look for... •
In today’s business world,
organizations are now looking at flexible, secured and high end solutions in order to eliminate communication gap. Single-Feature Solutions are shifting into All-in-one Platforms; UC solutions today focus on different basic features moving beyond simply enabling communication. • New collaboration capabilities that enable virtual work groups to share and store more and more information are proliferating at a significant rate. Organizations are moving beyond application integration to more powerful collaboration tools integrated with their communications platform. • Customer experience is driving every major business decision for most enterprises today. Creating an unmatched customer experience is more than just making sure the brand is everywhere the customer wants it to be. Leading with User Defined Experience in the Digital World is very important and it takes experience creating solutions for enterprise clients across every industry.
Commitment to R&D... India is a major piece of Avaya’s corporate infrastructure and it sees immense opportunity of growth in Indian market. Avaya feels that the variations in India market will be suitable for the company. It has developed the right model and believes that its growth (in India) will continue to be on the rise. India is at the heart of Avaya’s innovation focus and represents the company’s largest R&D center globally, spread across Pune, Bangalore and Hyderabad, providing more than 30% of product & solution development globally. Avaya’s India R&D centers comprise of talented engineers, researchers and product management staff, with more than 2,200 employees along with a state-of-the-art research and engineering lab and infrastructure with Data Networking and Unified Communications being the primary focus areas.
Vishal Agrawal Managing Director for India and SAARC 67
Surveillance is moving beyond traditional to make new technological advances Digitization paving way for opportunities...
Axis and its channel partners have been successful in the enterprise business segment which typically has sophisticated security requirements. The small business market is much larger in terms of the number of opportunities and many of its resellers and distributors have been asking for an Axis solution to address this segment. It also has a range of mid-size systems for small business owners that provide endto-end solutions for their needs Sudhindra Holla Country Manager, India & SAARC Axis Communications 68
The aim of Axis Communication is to provide highly evolved, state-of-the-art technology that can provide security to citizens. Security being a primary concern will only grow in the near future, regardless of digitization. The cashless economy will see a lot of hurdles at first due to the inherent nature of consumers who have been depending on cash transactions till now. But with digitization, all process have become interlinked. Today, an average consumer searches for their products online and online payment platforms have transformed the way in which consumers pay. It is not only efficient but with advancements in this technology, more and more consumers are realizing that this is the future they want and deserve. With the Internet of Things (IoT) evolving so rapidly, soon all devices will be connected. The enterprise sector has invested heavily on IoT as it is the way to the future. The rate at which technology has been transforming in the past decade, most enterprises are integrating their workforce and processes to align with these technologies. We need to derive maximum output from security solutions. As the drive for a smarter, safer world intensifies, Axis is busy developing increasinglysophisticated products. It is continuously making advances in light sensitivity, dynamics, colour reproduction and resolution in its network cameras. Axis is today focusing on a new wave of innovation - continuously making advances in camera technology such as light sensitivity, dynamics, colour reproduction and resolution in the network cameras. Beyond that, it is successfully moving into new markets like the Internet of Things, such as access control,
network horn speakers and IP Video Door stations.
Technology Trends to look for...
• Today both enterprises as well as smaller businesses are constantly grappling with issues of data security as well as physical security of facilities and equipment. Security has therefore become the topmost priority in the country. • Earlier, video surveillance was synonymous with security applications, but digital technology is opening the door to a plethora of new business opportunities and markets. Surveillance can predict environmental threats, fire hazards and chemical contamination with the right blend of technology. • Digital technology offers the opportunity to provide customized solutions which can easily be integrated with, for example, people counters, checkout systems and entry systems. Surveillance equipment can also be used for value added services such as footfall measurement in malls and trade shows.
Commitment to R&D...
Axis emphasizes on innovation, strength, durability and quality. It has a strong focus on R&D and innovation as it believes that its role is to anticipate market needs, respond as quickly and always deliver the best possible quality. Axis is renowned for its quality, which is paramount across the entire value chain – from research and development to production, to recycling after use. Its dedicated focus on R&D implies that it has a long list of firsts, including its first network camera, HDTV network camera and thermal network camera. It also pioneered network-based physical access control.
Digitization efforts leading to a creation of huge amounts of data
Digitization paving way for opportunities... Barracuda Networks offers solutions for two important problems – security and data storage. Both these categories have immense scope in India especially due to the nature of solutions and the pricing options. All the digitization efforts will lead to creation of huge amounts of data. This data will have to be stored and backed up in a way which will allow easy retrieval. Barracuda Networks’ hybrid solution of on-premises backups augmented with cloud based storage is a great solution for this problem. With this solution, customers do not need to manage large number of discs, nor do they have to have the additional headache of managing and duplicating storage media. As organizations, both private and public move towards digitization; they will not only build their digital networks but will also need to build in scalability, reliability and security into their IT platforms. This again is a great opportunity for Barracuda Networks. Barracuda’s suite of security products offers a complete range of security that would be required for the organizations looking to embrace this change. Digital technology is impacting all sectors, be it Government, Finance, Manufacturing, Healthcare or anything else. Internet acts a force
multiplier for the digital technologies helping the organizations increase their reach to their customers, geographically distributed sales team, vendor organizations and more.
Many State Governments are already doing phenomenal work in bringing their services to the public using the digital platform. Beyond the basic infrastructure need of electricity, stable and secure and reliable connectivity would be required to service the far flung corners of the country. But this has to be done within limited budget for technology and man power. Barracuda Networks understands these constraints and has built solutions that are easy to use and manage. Most of the financial institutions in India are expanding their reach via the internet. This of course has to be scalable and secure. Barracuda Networks has years of experience in providing solutions for these problems. While organizations need to consider various aspects such as cost, reliability and more while building their plans – it is very easy to come up with a complex solution that is difficult to operate. This presents a great opportunity for Barracuda Networks which is in the business of providing cloud connected security and storage solutions that simplify IT.
Commitment to R&D...
Barracuda is committed to R&D to drive growth supported by creativity and innovation. Barracuda has announced a number of firsts, including being the first major security appliance vendor to tackle the image spam problem with an integrated optical character recognition engine, the first to announce PDF spam protection, and the first to implement Predictive Sender Profiling techniques such as multi-level intent analysis to combat the latest forms of spam. It is true that Barracuda leverages open source technologies. In fact, open source technologies have been heralded in security applications because of the scrutiny and ongoing contributions from security researchers worldwide. Barracuda utilizes open source technologies for commodity functions in its appliances, including the Linux operating system, SpamAssassin, and ClamAV. Use of open source enables its R&D teams to focus on technologies that add customer value beyond the commodity functions.
At Barracuda, we focus on Customer’s needs and create Innovative products that solve important needs of its customers - our solutions help customers address security threats, improve network performance and protect and store their data. We are a single source vendor for security, storage, cloud, application delivery solutions and support frees your resources with unmatched flexibility in terms of our purpose-built hardware, efficient virtual appliances and convenient cloud services that let organizations deploy IT their way Murali Urs Country Manager-India Barracuda Networks 69
Digitization driving the industry to grow manifold GST – A game changer...
BenQ is having expertise in Display technologies. This is the underlying theme of all our marketing efforts. We are to keep “Digital First” in our marketing efforts. O2O2O is the driving force for most of our marketing activities which can be translated as Online to Offline to Online Rajeev Singh Managing Director BenQ India 70
With government’s revitalized focus on digitisation and its strong will to pursue the positive momentum for projects like Make in India, Smart Cities, and Digital India, the adoption of digitisation in government departments and private organisations have increased. These initiatives which support connected world and better communication have immense opportunity for IT companies as deployment of hardware is prerequisite for any of these changes. New airports, railway stations, bus stands - all are taking strides for better utilities and their communication and digital signage’s are key to on the spot public communication. More and more departments are getting automated with complete overhaul of decade old infrastructure thus creating opportunities for all IT brands latest being the Supreme Court of India which has gone paperless, initiatives like this are precursor to all around increase in growth for IT products. In an organisation the digital inputs include digital skills, digital equipment (hardware, software and communications equipment) and the intermediate digital goods and services used in production. As more and more organisations are increasing their digital needs, the requirement of hardware at various touch points are also increasing, which might mean that the number of workstations, number of digital signages within the company or factory premises, increase in consumer touch points of the brand with better delivery mechanisms etc. With Digital touching all important communication points whether meeting rooms, reception, individual work stations, community area, cafeteria there is immense opportunity for a brand like BenQ which is a specialist in Display technology to grow.
Technology Trends to look for...
The display industry is taking leaps of advancements every day in almost every sector – · Education Today’s classrooms are active learning centres that encourage lively discussion and engage teamwork. This is driving the development of Interactive projectors and Interactive Flat panels which are designed to simplify and enrich every aspect of interactive learning.
· Personal Display – Higher end monitors for specific usage, Professional grade display with 4K resolution, Business Monitors with better efficiency features like proximity sensor, brightness Intelligence technology with low TCO are a rage today. Vertical segments like CAD/CAM, Graphic Designing, Colour Management etc. are gaining more ground as the customer are getting specific to their requirement and have become more demanding. · Public Display – Today’s market requirement is for more innovative, flexible and versatile digital signage. Products like Double sided, transparent & Bar Type of signage is finding more and more buyers. Interactivity & Smart Signage solution are must haves.
Commitment to R&D...
BenQ Group is hugely focussed on R&D. It has more than 20 dedicated R&D and manufacturing sites worldwide which are committed towards designing futuristic products. Out of the total of more than 100K employees worldwide, around 33% are dedicated to research and development which clearly shows its commitment towards R&D. BenQ Group has always been immensely focused toward the research and development in the display industry. It is one of the top 3 display manufacturers of the world and large screen panel size. This unique capability helps the company to come out with futuristic technologies much before than others. BenQ is also a pioneer in Projectors with industry leading efforts to provide reliable product with Dust Free Filter made specifically for dusty condition like India.
Serving Customers with a comprehensive range of network service offerings BT – An end-to-end MSP...
BT has emerged as the leading global networked IT service provider in India, with a comprehensive suite of service offerings across different customer segments
BT has been in India since 1987 and has set up its first customer relationship management office in New Delhi in 1995. Since then the company has been taking big steps to grow its business. BT today has a strong in-country team dedicated to helping large Indian and global multinational organisations to expand globally and within India. It understands the importance of being close to its customers with offices in New Delhi (its headquarters), Bangalore, Mumbai, Pune, Gurgaon and Chennai. BT has multiple MPLS nodes across Mumbai, Delhi, Bangalore, Hyderabad, Chennai, Kolkata and Pune, working with an extensive network of partners including Bharti and Tata Teleservices & Reliance. It has also received some key accreditations in the industry – including Avaya Platinum and Cisco Gold partnership status. Besides, BT supports various community projects including the Kites – initiative of BT and Katha, Ashish Foundation, New Delhi and Sama Foundation, Bangalore, where it is helping transform communities through education, skills development, health and jobcreation initiatives. BT is recognised by Gartner as a leader in both the Global and Asia Pacific Network Service Provider Magic Quadrants. For the 5th time in a row, BT Global Services has won The Best Managed Services Provider at the Telecom Asia Awards in 2015.
Round-the-clock world-class services... BT runs its Asia Pacific Regional Centre of Excellence in Mumbai, which provides a single point of contact for all regional service enquiries and round-the-clock global fault management. At this facility, the company’s dedicated service centre team offers multilingual services. Besides the Market operations, BT has several other operations in India o Central Business Services (CBS) – it is a function that consolidates in one single organisation the following functions – HR Shared Services, Finance Shared Services, Procurement, Customer Management and Contract Centres and many others o TSO – BT’s R&D center is based in Bangalore and a team based in Gurgaon which includes TSO & technical design
A wide customer base... BT serves over 200 customers across India including, Wipro, HCL, Tech Mahindra and Microland. These customers range across industries starting from IT, ITeS, Banking & Financial Services, Pharmaceuticals, Manufacturing, Media & Broadcast and Healthcare.
Sudhir Narang Managing Director - BT India and Head – Network and Systems Integration Practice, BT AMEA
71
Brightstar strengthens focus on Indian market Brightstar Corp, the largest global subsidiary of SoftBank Group Corp is the world’s leading mobile services & technology Solutions Company. Brightstar entered the Indian market after acquiring a majority stake in Beetel Teletech in 2014.
India – a crucial market for growth… For Brightstar, India is a crucial market presenting tremendous growth opportunities across technology distribution and associated services in the handset, IT and networking space. In its two years of operations in the Indian market, Brightstar India has seen a 300 percent revenue growth from where it started in 2014. The business is projected to grow at more than 60 percent for 2017.
To lead the Indian market, Brightstar will continue to focus on the core distribution business, and excel across operations in the segments of, consumer affordability, business technology, network solutions, supply chain and reverse logistics space. With significant investments in telecom infrastructure over the last few years, and a lot
more in this fiscal year, cloud services have become more accessible to the mid-market segment. Cloud services are expected to be worth approximately $6 billion market by 2020. Brightstar will focus on the $2 billion+ SMB cloud market opportunity by 2020. Brightstar’s cloud solutions in SaaS and PaaS will provide strong offerings in and around “Video as a Service”, “Contact Center as a Service” and “Wi -Fi as a Service”. In Network Solutions, the company will focus on the Mid-Market segment (SMB) and access network solutions to increase data penetration affordably in Tier 2 and Tier 3 cities. Brightstar also aims to enter the surveillance market soon. This is a new but rapidly growing sector estimated to be worth $300 million by 2020, with a projected growth of 43 percent over the next three years. Some of the new offerings for 201718 from Brightstar India are - Financial services like Device Financing, Future Price Commitment, Gadget Insurance and Buy Back & Trade in. Brightstar retains the Beetel landline phone product range, which continues to dominate the segment with above 75 percent market share. The company plans to take this range to various emerging markets soon. The company has invested in building leadership from across industries including telecom, IT, retail, banking, and logistics to build in internal capabilities to deliver on its goals. With global expertise of handling emerging markets, Brightstar looks to provide customer focused solutions simplifying the business needs.
2017 is an inflexion point for the Indian telecom and IT industries. To capitalize on this change, Brightstar has made a shift from ‘selling products’ to ‘providing solutions’ for its end customers across retail, online, enterprise and networking. We want to make the complicated simple. Brightstar believes India to be one of the most promising countries amongst the 100 countries it operates in. We will continue to invest across businesses, systems, and people to win in this market Deval Parikh CEO Brightstar India
72 72
73
Rise in disruptive technologies is changing the technology paradigm Digitization paving way for opportunities... The growth of digital transformation has led to the rise of new business opportunities for numerous enterprises. Considering the dynamic technological scenario and the availability of world class products across industries, it becomes imperative for companies to adapt innovative technologies and go an edge further with every new product. Matching the digital transformation and bringing out products enabled with Wi-Fi services like printers, cameras and scanners, many such innovations are taking place. The onsets of new innovations which cater to the rising needs of the market are mandatory to be followed in order to create new a propelling force in increasing the business for the print industry. At Canon, its foremost objective is to always innovate and bring forth disruptive technologies for its customers. Even with digital transformation becoming pervasive, they are confident about moving forward with the new technologies and innovating beyond the best.
Technology Trends to look for...
Canon has witnessed myriad achievements in the last few years wherein the brand has been at the number one position for the past eight years in the copier division. Canon being a customer friendly brand adheres to three important values which make Canon stand out i.e. ease of use, reliability and excellent after sales service K Bhaskhar Vice President, Office Imaging Solution - Canon India 74
Technology advancements such as Internet of Things, mobility, digitization are some of the ways new innovative technologies are making lives easier for enterprises and users alike. The implications of new innovations are multifold when it comes to business model innovation. Value creation is one of the key areas where firms need to work on in order to increase customer willingness to buy products. Previously, value creation was meant to identify needs and manufacture products accordingly; however, with the introduction of new innovations, there are numerous ways in order to keep customers posted about new products and updates on a regular basis. This ensures that customers are updated with relevant information about new products, upcoming
products and updates. One of the key features of having products in a connected world are that through tracking, brands can have customer behaviour data at their disposal which in turn will provide brands with information to optimize and customize products as per data results. Also, interconnectivity between numerous products leads to generation of massive amount of data which leads to new analytics and use of new services to create results as required. All this accumulated information becomes a base for brands to work on and create new products as per the customers’ requirement; thereby helping them in positioning in a better way as a brand to the customers. New innovations and technologies allow businesses to forge ahead in the market and remain ahead of their respective competitors. Some of the key trends in technology which will help in creating innovative solutions are: • Growth of 3D
printing • Growth of digital printing • Faster product innovation • Technological innovations in the surveillance market
Commitment to R&D... The growth of a firm depends on the key factors of innovation and creativity, which is integral to a firm’s work flow. Innovation and customer satisfaction have always been priorities for Canon India. Canon’s vision is to become the best center for Embedded System R&D in Canon Group and also contribute to the Indian Technology Society. Canon as a brand is ranked among the top patent holders across the world. Asia is home to 3 of Canon’s global network of 9 R&D facilities worldwide, one of which is in India.
75
ICT - a crucial component for any Govt. initiative Digitization paving way for opportunities... Digitization presents immense opportunities to the IT sector in general and the IT security market in particular. With the focus on ensuring safe transactions online gaining momentum, there is already an increase seen in the demand for Check Point’s extensive range of threat detection and prevention solutions. In this evolving digital landscape, it becomes imperative to protect the various digital transaction platforms/services as well as users who access them through a variety of devices, both web or mobile based. This momentum has been in play for some time now. Large enterprises have already laid out strategies to integrate digital platforms, both web and mobile based, to widen reach and consumption of their offerings. As the leading security vendor offering advanced threat prevention solution for the evolving digital transformation market, Check Point is already seeing multi-fold increase in demand across its range of product offerings.
Smart Cities –A big opportunity...
From a marketing strategy, as India is going digital and there is a drastic change in the buyer’s journey from offline to online, there is an immense dependency on using various digital platforms to impart the knowledge on Check Point solutions. As a company, Check Point has always believed in being a thought leader. The goal is to do educate, raise brand awareness and widen the reach Prateek Grover Marketing Manager – India & SAARC Check Point Software Technologies
76
ICT is a crucial component for any smart city initiative. It is important to keep the officials of the city updated so that they can know how the city is progressing. With increasing burden of urban population, the need for more efficient asset and resource management to ensure highquality living to citizens is also rising. The smart city transformation is fuelled by technology advancements and the deployment of intelligence and information management systems. At the same time, it is very important to make sure that all the assets are safe and secured from any threats. With so much social emphasis coming in to make a brand visible, it is the need of the hour to
stay one step ahead. From Check Point’s point of view, it has always focussed on what the customer wants. Therefore, the approach of proactive and prevention runs in its DNA.
An innovative marketing mix...
Marketing is the key to every business success. To succeed, marketing professionals need to understand business dynamics at play, pain points the marketing department needs to solve both in the short and long-term, and then work in the right direction, to gain business. Today’s customer is internet savvy and has access to every kind of information about a brand, product or competition, on demand both offline or online. Marketing seems works 365 days and 24x7 these days. At Check Point, making information its customers and partners need, across every Customer imaginable brand touch point, online or offline forms the core of its marketing strategy/ mix.
W herever you are. W herever you go. W hatever the future br ings . Check Point keeps you one s tep ahead.
WELCOME TO THE FUTURE OF CYBER SECURITY CLOUD
MOBILE
T H R E AT P R E V E N T I O N
Learn More: checkpoint.com For any sales enquiry, please write to indiasales@checkpoint.com
77
Digitization opportunities for businesses span across verticals Digitization paving way for opportunities...
At Cisco, we believe that opportunities lie both in private as well as government sector given the huge surge in mobile devices, Internet connectivity along with digital services all of which will need massive networks and infrastructure upgradation and creation Bijoe George Head, Brand Advertising & Digital Marketing, Cisco
78
As the country is getting increasingly connected, businesses both large and small are coming together in the name of digitization and the development of products that support IP, Ethernet, or Wi-Fi interfaces is accelerating, opening doors to new business models. Companies have begun to focus on complementary solutions that overcome interoperability, security and privacy challenges. India is well on its way to becoming one of the largest digitized countries in the world and Cisco believes that opportunities lie both in private as well as government sector given the huge surge in mobile devices, Internet connectivity along with digital services, all of which will need massive networks and infrastructure upgradation and creation. Potential opportunities from digitization span across industry segments and include, but are not limited to the public sector, manufacturing, education, banking and healthcare in addition to Smart cities. During its 22 years in the country, Cisco India has contributed to filing 1000 global patents and 600 such patents have been issued for innovations across all major technologies. Spanning the areas of mobility, cloud and computing technologies, its products in networking have been designed to enable the digital transformation of enterprises that rely on technology-enabled networks to exchange digital value, including data and transactions. Cisco Brand campaigns themed under the banner of “Digitizing India”, a transformational platform, was conceptualized to recognize and celebrate India’s digital journey. The campaign has focused on game changers, pioneers and players who epitomize digital disruptions and provided an opportunity for newer companies to assess and recognize the technology solutions that can help them design their own transformational blue prints.
Technology trends to look for...
Two key technology areas are bound to disrupt the business world like never before – • AI is no more a fad. It is real and it is happening now! And what’s more it has made entry into the world of business. Processes and tasks are being automated and AI start-ups are driving enterprise adoption • Blockchain as a disruptor in the payments/financial space is well known. But experts believe it has the power to disrupt any business that has a middleman component. Imagine the effect of block-chain on a servicesoriented business.
Commitment to R&D...
Cisco’s solutions have begun to transform millions of lives in the country. It is in its 22nd year in India and remain deeply committed to enabling India’s digital transformation to help the nation maintain global competitiveness, foster innovation and create jobs. More than 75% of India’s top 500 companies run on Cisco and nearly one of every two states are working with it on their digital transformation agendas. Almost every leading IT services company, service provider, bank, manufacturing and ecommerce company in the country uses Cisco’s technology. This achievement is a credit to Cisco’s teams who are constantly innovating to establish Cisco’s products, solutions and services as the most relevant in the world. Cisco’s senior leadership team is deeply committed to its success. Cisco is collaborating closely with state governments on strategic initiatives and is well underway in executing on its long-term strategy which it believes will take to its goal of growing its business over the next few years. These strategic initiatives open new opportunities for Cisco and their impact will continue to be felt far into the future.
With increased reliance on connectivity, cybersecurity continues to be a priority Digitization paving way for opportunities... With Digital India becoming one of the main drivers of India’s economy, the ability to make smarter decisions and take data-driven action will become a necessity for all industries across the public and private sector and big data analytics solutions will become key enablers. With an increased reliance on connectivity, cybersecurity will also continue to be a priority in boardroom conversations and more and more organizations will turn to big data analytics to strengthen their cybersecurity capabilities. Digital disruption will present numerous opportunities for both technology vendors and businesses. With big data and technology holding the power to enable every industry to evolve with changing customer preferences, enable the delivery of innovative products and services, and improve internal working processes, enterprises across verticals are jumping on board. In fact, the most significant growth opportunities across sectors today are being seen in areas where technology can support new business models and add business value. This also presents an opportunity for the technology industry to continuously innovate, stay ahead of the curve, and develop platforms that are accessible yet meaningful for companies to adopt. While the right technology and infrastructure is crucial, what ultimately makes everything work is skilled human capital that can create, engage, and sustain the workings of smart cities. However, this is also a major challenge that governments across Asia Pacific (APAC) are facing and this is what spurred us on to launch the Cloudera Big Data Skills Enablement (BASE) Initiative. BASE is an industry-led ecosystem
that is designed to groom a future workforce of data professionals and has been launched in Singapore, Malaysia, Korea, China, and Indonesia so far. Soon, we will add India to this list.
Technology Trends to look for... • As technology continues to force organizations to innovate, collaboration amongst all stakeholders becomes another key to the betterment of the entire ICT ecosystem. Cloudera recently announced the launch of the Cloudera Solutions Gallery – an online marketplace for Machine Learning and Advanced Analytics Solutions. The Cloudera Solutions Gallery augments the 2,800-strong Cloudera partner ecosystem, offering apps and solutions that align with key business value drivers, including driving customer insights; improving product and services efficiencies; Lowering business risk; and Modernizing architecture. • In 2016, Cloudera focused on educating governments and businesses on the value that big data analytics can bring and how they can use data to drive every aspect of their organization. This year, Cloudera wants to bring to life the meaning of “humanizing” technology – the relevance of data and technology for countries, industries, businesses, and individuals, all in efforts to improve business processes and the daily lives of communities across the region.
Commitment to R&D... As an open source leader, Cloudera works collaboratively with the community on R&D efforts. With this approach, Cloudera innovates and contributes to the community as well. The company believes that through the open source community model, innovation is accelerated and the quality of software is not compromised.
By advancing capabilities in new technology across machine learning and artificial intelligence (AI) to build the next-generation data management and analytics platform, Cloudera remains at the forefront of this digital revolution. Customers are equipped with valuable insights to make datadriven decisions for businesses for competitive advantage
Daniel Ng Senior Director, APAC Cloudera
79
Empowering Governments with SMART Technologies
Since its inception in 1989, CSDC Systems has been fuelling process performance through purpose-built, automation technology. It provides enterprise solutions for licensing, permitting, and compliance, grants, courts and justice and Right to information. For 28 years, government and regulatory agencies all over the world have relied on CSDC System to fire up their processes. The company helps governments and businesses with commercial-off-the-shelf software (COTS) to manage all types of compliances: Permitting, Licensing, Code Compliance, Public Safety, Public Health, Environment Safety, Vehicle Safety, Tax Compliance, Right to Information Compliance, Legal Compliance and Courts Automation. 47 governments around the world trust CSDC’s technology to deliver better services to citizens and to put their systems on the fast-track. More than 385 institutions run more efficiently with CSDC’s solutions and over 50,000 users enjoy the freedom to focus on what’s important each day as the software simplifies complexity for them.
47 governments around the world trust CSDC’s technology to deliver better services to citizens and to put their systems on the fast-track. More than 385 institutions run more efficiently with CSDC’s solutions and over 50,000 users enjoy the freedom to focus on what’s important each day as the software simplifies complexity for them Rajat Chand Managing Director CSDC Systems
Clients • Federal, Provincial,
State, Municipal, City Agencies/ Organizations, PSU • Innovative and Award Winning AMANDA Implementations • Canada, USA, UK Caribbean, Asia (WIP)
The company offers solutions based on AMANDA platform, a Web-based commercial off-the-shelf product that enables business process automation for ULB, state, and central government agencies. The company enables multiple licensing agencies and regulatory boards to automate, manage, track, and streamline various license types, such as business licensing and registration, professional licensing, agriculture licensing, animal licensing, and vehicle and driver licensing. The solutions are backed by a strong, responsive Service Ecosystems that supports your business. AMANDAGSP (Government Services Platform) Typical Government Services include Citizen Services Automation, Infrastructure Development Management, Development Approvals (Planning, Construction, Compliance), Case (Workflow) Management, Licensing & Registration, Inspection and Audit, Courts and Justice, Grants (Funds), Right to Information (RTI), Asset Management and Property Tax Management.
Profile
Verticals
• Over 28 Years
• Licensing &
•
•
• • • •
Experience 500+ Different Clients/ Departments Enterprise Solutions Cloud, SaaS and PaaS 100% Delivery Success Rate Fort Worth, Toronto, Vancouver, Ottawa, Orlando, West Africa and New Delhi
Improved Operational Efficiencies
• • •
• • •
Solutions
Registry Permitting & Compliance Assets & Property Tax Risk Management Complaints, Requests & Work Order Courts and Tribunals Right to Information (RTI) Grants Management
User/Special Interest Groups in every region
• COTS Front Office • On-Premise & Off-
Premise
• Business Process
Automation
• Mobile Solution • Public Portal &
Online Services
• Shared Services • Business
Intelligence
Increased Revenue Generation
Delivery Partners; Domain Knowledge; Best Practices
Single Instance - Multiple Departments/ Solutions
Scalable & Extensible at Low Total Cost of Ownership
Integrated, Configurable, Enterprise COTS Platform
CSDC Win-Win Value Propositions | Sound Guiding Principles | Proven Business Patterns
80
81
Technology to play an important role in shaping the future workforce Digitization paving way for new opportunities...
Through Dell Aarambh, Dell has been engaging with three key audiences - students, teachers and parents - in a series of activities meant to build their confidence and familiarity with using the PC Ritu Gupta Director, Marketing - Consumer & Small Business, Dell India 82
As India braces itself for a digital revolution, aspiring citizens are looking to technology, to help them find a firm footing in the digital economy. While the country is set to become the world’s youngest nation by 2022, this poses the task of ensuring that the large youth population is employable and equipped to succeed in a new-age economy. Keeping this in mind, in 2016, Dell launched Dell Aarambh, a pan-India PC for Education initiative, as the brand firmly believes that technology will play a crucial role in shaping the skills of the future workforce. The campaign was founded on the belief that exposure to interactive methods of learning in the developmental years contributes to the well-rounded growth of a young mind. In 2017, Dell launched Dell DigiMoms under Aarambh, on the occasion of International Women’s Day. The program was kick-started with a pilot in 8 towns, namely Belgaum, Hubli, Shimoga, Davangere, Pune, Thane, Nashik and Kohlapur and aims to reach out to 16,000 households. DigiMoms will equip mothers with the basic understanding and usage of the PC, introducing them to interactive learning methods which are useful for their children. Through Aarambh, Dell aims to reach 1 million students, 1, 00,000 teachers across 5,000 schools and 2, 00,000 parents in 75 cities across the country.
Brand positioning & Loyalty... Dell is an innovator in the personal computing category and believes in enabling users with technology. This belief is reflected in the tagline – ‘Power to Do More.’ It believes that personal computing is an indispensable part of an individual’s overall growth, given that the world is rapidly moving towards end-to-end digitization. With a clear vision to increase PC penetration through its expanding presence across market tiers, with campaigns like Dell Aarambh, Back to School, Campassadors etc., Dell has consistently reiterated its commitment to enhancing the potential of a nation moving towards a digital future, Brand loyalty plays a crucial role in the success of a consumer brand like Dell. It believes that brand
loyalty is built by placing the customer at the heart of everything it does. In the digital era, customers are choosing the platform where they want to engage with their favourite brands. This includes new age platforms like social networking and e-commerce, as well as on-ground engagement. As a brand, Dell has consciously evolved its customer engagement so that it can connect with various users, in order to have deeper conversations with them.
Competitive brand advantage... According to IDC, Dell achieved the 2nd position in the Indian PC market, with a unit shipment share of 24.1%, as of Q4, 2016. With a vast portfolio, ranging from the flagship Dell Inspiron notebook and desktop portfolio, the high performance Dell XPS family of ultra books, a gaming legacy with Alienware, and most recently the versatile Inspiron 2-in-1 portfolio, Dell offers customers a variety of technology solutions at varied price points and multiple configurations so they can choose the device that best suits their needs. In addition, with a vast retail network of over 625 Dell Exclusive Stores and a widespread presence in multi brand outlets, large format retail stores as well as an online presence, customers can reach out and choose to engage with the brand on any retail platform they choose. Innovative technology, coupled with a vast presence across market tiers in India has resulted in Dell being declared the Most Trusted Technology Brand according to the Brand Trust Report, 2016.
Enterprises irrespective of size will drive opportunities from Digitization Digitization paving way for opportunities... There are opportunities in large/medium enterprises as they embrace and fully integrate digital (think of “digital first”) in their business model. Likewise, there are opportunities in smaller businesses as well – as they leverage digital to scale their reach (think of smaller/ growing businesses in T1/T2/T3 cities) across country as well as looking to make their processes/workforce more productive. The year 2017 is going to clearly focus on a complete digital transformation. Dell EMC will be putting accelerated emphasis on IT transformation, workforce transformation and security transformation. At a technology level, the journey will be cloud-enabled and more industrystandard server hardware oriented. Also, security will play a major role. 2016 saw organizations realizing the importance of addressing the security controls the
cloud provider will incorporate to maintain the customer’s data security, privacy and compliance with necessary regulations. Dell EMC has set up a division on smart cities, where they are offering services for collating all data from health services, traffic, police, power infrastructure, municipalities, weather division, transport and government services collating data and bringing forth significant information which needed decisions. The goal was to ensure that the interface with
citizens and those who seek services will become much easier. Outside of these, Dell EMC plays a key role in areas like city surveillance (data storage, mining, rapid and reliable accessibility etc.) and city networking.
Dell EMC – A strong entity... Dell EMC recently launched an integrated Dell EMC Partner Program. The program establishes one extraordinary new program that addresses the needs of partners today and into the future, the primary tenets of which are to be simple, predictable and profitable. Dell EMC has positioned to partner with customers on various facets of digital transformation – including technology for the workforce, technology for the datacenter and technology to keep it all safe and secure. Along with its client portfolio (notebooks, workstations, desktops, thin client devices etc.), the company has strongly positioned itself in the IT transformation space by offering data storage, information security, visualization, analytics and cloud computing solutions. Throughout last year, platform 3 technologies (big data analytics, mobile, social, IoT, cognitive, etc.) or major digital transformation business initiatives were possible in scaled-up implementations with hybrid cloud as the foundation. Also, with the coming together of Dell and EMC as a strong entity, they will now be able to provide an even more holistic portfolio of services to their partners and customers.
Commitment to R&D... Last year, Dell EMC opened a second R&D centre in India at Pune. It already has a Centre of Excellence (CoE) in Bengaluru. This has enabled Dell EMC to further advance its mission to help customers transform their business by creating their digital future and modernise, automate and transform IT through cloud computing. This has enabled Dell EMC to deliver comprehensive, next-generation technology solutions for its customers.
With the merger that was announced in 2015 and finalized last September, the combined Dell EMC has one of the most comprehensive portfolio of products and solutions. This will help us to partner with our customers and help them evolve in their journey of Digital Transformation Srihari Palangala Director and Head of Marketing Dell EMC
83
Digitization will facilitate reach to newer and untapped markets Digitization paving way for opportunities...
Denave, as an organisation, is focused on building sales enablement solutions of tomorrow. Our solutions incorporate market and industry disruptions and build relevance to the customers’ requirement. Our GTM strategy has been crafted keeping these developments as a reference point and leverages Digital Marketing, Mobility, Cloud and Social Media to provide an effective customer reach model Snehashish Bhattacharjee Global CEO & Co-Founder Denave 84
While digitization is opening-up the Pandora box of opportunities and newer avenues, advent of cashless economy is acting like jet fuel accelerating this growth journey. Needless to say, the first immediate opportunity is the need for easier instruments of online transaction, more mobile wallets, e-payment bank options etc. Services that leverage the market penetration opportunities which these instruments will open up, will become important, such as, e-learning (especially the language learning apps), speech recognition leveraged sales force automation etc. Digitization will lead to a whole new set of opportunities around making the small-scale/ cottage industries accessible to the world and thereby driving higher consumption. Analytics, as well as services around analytics will scale up faster with access to all the data points due to digitization. Digitization opens a medium of reach to newer and untapped markets. Enterprises will be able to focus on geo expansion for multiplying their sales and increasing revenue. Also, with the advent of digital platforms, customers now have access to so much information that they are better informed than ever – this, in turn, is eventually providing an opportunity to enterprises to shorten their sales cycle and optimize the cost of customer acquisition. Such a technologypush and demand-pull scenario is enabling a rapid exchange of information/ feedback and thus, boosting the agility quotient of entire sales process.
Technology Trends to look for... • The Year 2017 is going to see a lot of development around innovative product and disrupting solutions for real-world problems. Usage of Artificial Intelligence for reducing
manual intervention and preventing man-hour wastage in iterative processes, Machine Learning algorithms leveraging the potential of automation etc. are revamping the industry pulse. • Digital marketing is also becoming an integral element of any business strategy for organizations as this new communication channel can no more be ignored. • Smart database access platform with intelligence being imbued through whitespace database (untapped potential customer base) and predictive analytics will play a big role in product development. • Apart from these, mobility and cloud adoption will make just-in-time information availability a great sales driver. • Speech recognition (specially localization in emerging markets) will go a long way in driving market penetration. This in turn, is facilitating faster decision making with real-time access to information.
Commitment to R&D... Innovation is at the core of Denave’s services as it believes in a constant and relentless movement towards a better future. Even in case of something as basic as the database, it has worked on creating a smart database platform which adds the element of intelligence to an otherwise plain set of data. Denave is continually working towards intelligent data analytics for getting meaningful insights on customer’s decision journey. Leveraging localised speech recognition is also something that Denave will soon be incorporating in its sales automation platforms. It has its vision set on becoming a leading global player in the domain of sales enablement and hence, Denave is unceasingly strengthening its commitment towards R&D.
Digitally connected India to be a reality soon Digitization paving way for opportunities...
DIGISOL wants to be one of the key drivers of the Digital India with the range of our products like Routers, Switches, IP Surveillance solutions and Structured Cabling Solutions. The core strength of DIGISOL is ‘Networking’ and networking is an integral part of making digitally connected India a reality Mandar Joshi Head - Channel Business, DIGISOL Systems Ltd
Currently, there is a lot of talk happening but there is less implementation on the ground level. These projects have been rolled out on a massive scale. Hence there is an opportunity for everyone, but it depends on what devices and applications you are offering. While the city surveillance projects have been floated in a big way, many other projects are at tender phase and it is expected that things will start picking up in next 1-2 years. But good thing is that now there is a lot of the government push towards digitization and the growth of a networking market is a part of this push. Several state governments have rolled out various plans. 4G is coming up in a big way which will give push to the networking market. The IT hardware manufacturing Industry will have a major role to play here with Digital India Initiatives announced by the Government. The 9 pillars under the Digital India initiative are going to be huge demand generator. Demand arising out of Digital India initiative coupled with the existing demand in the domestic market is a huge opportunity for the domestic manufacturing industry. With advent of Digitisation, mobility and social media, the brand presence on digital media is a must. The presence on online channel increases the visibility of the products. Some customers who see the product online call the offline stores for buying the products. In other words, online visibility brings business to the traditional channel as well. Nowadays it is essential to be online as majority of our target audience is always online; that is a part of maintaining image as well.
Digisol – A brand in the making... As a brand, DIGISOL focuses on digital marketing as an important activity. While advertising in print media remains a part of its promotion. Digisol tries to be very active on social media front on sites such as Facebook, Twitter, Linkedin, etc. For DIGISOL, marketing has a major job in promoting the brand at large and medium enterprise, especially after introduction of Structured Cabling products business. It has a large range of both active and passive networking products catering large and medium enterprise. The
company also has wellconceived marketing strategies, coupled with a business framework that delivers value, quality and efficacy, which is instrumental to its success in enterprise segment. Digisol wants to establish itself as best in class ‘Made in India’ brand. The company has technology and infrastructure to do that and this makes DIGISOL different from other brands.
Technology Trends to look for... • As per the current market trends DIGISOL feels that the IoT space is expected to get a big boost the coming year and beyond. IoT products and solutions for homes and businesses would evolve to take the automation experience to a different level altogether. With IoT, Smartphone app would be able to give complete control of your living room appliances to complex devices installed in a factory. • The Indian IT landscape as is going through a tremendous change and it will change the way businesses and customers harness technology in everyday life.
85
High Speed secure connectivity is the way forward Digitization paving way for opportunities... India is moving towards embracing digital economy, with technology playing a crucial role in building a dynamic & sustainable nation. The Digital India program is indeed a progressive & ambitious project of the current government that is likely to bring along huge opportunities of growth & dive India on the world map as an influential economy. Programs like Digital India & Smart city are driving technology adoption drive, and bridging the gap between rural & urban India. Broadband connection and trends like Internet of things (IoT) are likely to foresee huge demand in coming times. Overall the current socio-economic & political scenario in the country is highly favourable for the proliferation of technology. With a large population of aspirational young Indians driving the country towards progress, and all this coupled with government ongoing initiatives - technology is the inevitable factor that is helping weave the incredible growth story for the country. The eCommerce boom, inspiring start-up success stories wherein technology is a major enabler, has set the ball rolling.
Technology Trends to look for...
Digital India & Smart Cities initiatives are some of the path breaking steps the government has taken towards enabling the citizens to realize the benefit of technology. Once rolled out this initiative will bring about effective utilization of resources, with ease of life, and improve the overall standard of living for all. With world heading towards a connected world this is indeed a right initiative at the right time Tushar Sighat Executive Director & CEO, D-Link (India) Ltd. 86
· Technology has truly led to a connected world where distance is no more a barrier. Mobile phones & internet have made connectivity a buzz word, as people are constantly looking at ways to interacts & engage - with technology being the enabler. Smart phones & Apps today are playing a major role in driving demand for connectivity devices. · From consumer segment perspective, new trends in wireless technology like 11AC are
gaining high precedence. Today’s media hungry audience is always looking out for high speed secure connectivity, and this has led to increased adoption of latest wireless technology like 11AC. IoT or Internet of things is the flavour of the season, and is bound to change the outlook of Smart Homes in days to come. Also given the number of existing internet connected devices, IoT will act as an obvious extension for today’s connected world. · In enterprise segment, the role of networking remains indispensable as networking continues to be the backbone of any IT Infrastructure. Investment in developing a robust & secure network infrastructure is still a top priority for most business verticals be it Banking, Hospitality, Education etc. Today 10G infrastructure is being adopted by SME & Enterprise customers to get the maximum performance.
Commitment to R&D...
D-Link’s unique positing & brand reliability has helped the company retain the No. 1 spot in wireless domain. It is the spirit of ‘Innovation’ that has led to introduction of products that provide high-performance and cost-effective solutions to deliver better connectivity, security, efficiency, and cost savings for both home and office. With Innovation as the core mantra, D-Link’s R&D team globally ensures that all its products are based on global standards & are user-friendly so that everyone can realize the benefits of technology. It is its goal at D-Link to nurture a truly customer-focused culture by providing service with a personal touch, regardless of whether the customer is an individual or a large corporation.
87
Digitization giving rise to a digital financial economy Digitization paving way for opportunities...
“At ePaisa we are continually working to adopt new technologies. Cloud and analytics are two of them which we adopted well in our early days and offer all our products to be cloud enabled. Analytics is another game changer and helps businesses really know what is going on. Our immersive technology and analytics engine allow merchants to know well in advance what is selling, what will be out of stock and what to order in advance. All this helps businesses use technology to their advantage Siddharth Arora co-founder, ePaisa 88
The digital transformation India is moving toward creates a huge array of opportunities. The Digitization move is helping accelerate the emergence of a digital financial economy. This facilitates the growth of SMEs as well as startups in the digital space because these companies are more innovative than the rest. For instance, research reveals that there are over 40 million SME retailers in India, yet only 1.7 million have a Point of Sale terminal, a quarter of which are not functional. ePaisa is presently engaging SMEs to work and grow with tools that help them run their businesses and grow profits. ePaisa is focusing on improving its current line of products, and it has a few features coming up in the near future that will help SMEs to use better tools, be better informed and have capability to accept #OmniPayments which in turn helps them grow faster in their vertical. More than half of India’s population lives now in urban areas. Because of this, cities face many challenges. ePaisa sees this as opportunities. The concept of “smarter” cities grew out of the need for cities to overcome these challenges. Developing Broadband Networks, using Smart Devices and Agents, creating Smart Urban Spaces or e-Services are a few important elements for developing smarter cities which in turn helps in growing service offerings. One of the examples of this is ePaisa’s Government offering “GovPOS” which helps enable #OmniPayments for the government and eases enabling of services like property tax acceptance, traffic fine acceptance, Aadhar payments all remotely and all across a Smart City.
consumers as innovators, tapping into a world of talent and managing their capital assets are a few elements that help businesses catalyse change and shape the outcome rather than merely react to it.
Commitment to R&D...
ePaisa’s growth and success is based on the learnings it gets from its customers, suppliers, team members and partners. Market conditions enable ePaisa to focus on newer technologies and its constant focus is on how to reduce friction. The company’s focus on R&D is continuously evolving as it is innovating to deliver better ways for its customer to grow their businesses and help them make their life easier.
Technology Trends to look for...
Long-term economic growth is impossible without technological progression. Technology is, therefore, the key to unlocking economic value. Progress forces companies to shape up properly but also allows them to reinvent the way they do business and to grow in their individual space/verticals. Distributing co-creation, using
From reducing how long a transaction takes to adopting new technologies like iBeacons for loyalty or enabling POS to accept GST and integrating it with Tally are some of the ground breaking innovations ePaisa’s R&D team is focused on presently.
India poised to become a global manufacturing hub Digitization paving way for opportunities...
“Epicor Software Corporation drives business growth. We provide flexible, industry-specific software designed around the needs of our manufacturing, distribution, retail, and service industry customers. More than 40 years of experience with our customers’ unique business processes and operational requirements are built into every solution―in the cloud, hosted, or on premises. With deep understanding of the manufacturing industry in India, Epicor solutions manage complexity, increase efficiency, and free up resources so customers can focus on growth.”
The Government’s ‘Make in India’ initiative aims to position India as a global manufacturing hub. Its focus on developing industrial corridors between cities will create extended business opportunities for the manufacturers prepared to adopt new processes and policies. The programme will also allow inclusive growth within the electronic-services- online services usually provided by the government, products, and manufacturing sectors, but as organisations embrace this improved way of doing business, the demand for systems and software will grow. In India, manufacturing is one of the biggest industry segments for Epicor. With its extended manufacturing functionality, industry-specific features and a modern and flexible platform, Epicor ERP (enterprise resource planning) is the ideal choice for manufacturers who want to continue growing their business, both nationally and internationally. Digital transformation is a major issue in the C-suites of every industry and senior execs are looking over their shoulders and wondering if they will be next to be “Ubered” or “Airbnb’d.” Thanks to the internet, there is now a disintermediation where manufacturers are getting closer to the end consumer—upping the ante for the customer experience. Global research commissioned by Epicor shows that while growth is a top objective that manufacturers expect to achieve, they know that the right technology is a key enabler.
Technology Trends to look for...
• Technology on its own is not a sufficient strategy for organisations, but understanding how new technologies such as
cloud, big data, social, mobility, analytics and the Internet of Things (IoT) can support and change business models is central to achieving business growth. • When it comes to IoT, it’s about what an organisation does with the data it gathers i.e. how it’s aggregated, analysed, and used for planning and predictive modelling. • Most modern enterprise applications come with built-in data analytics capabilities. However, these still need to provide businesses with a contextual understanding so they can use this insight to make better and faster business decisions. • Businesses of all sizes are transitioning their infrastructure and data ecosystems into the cloud to take advantage of the removal of upgrade and management burdens, freeing up valuable resources to focus on innovation and business growth. • Mobile and social technologies are enabling new business models and processes. Mobile applications provide greater employee visibility and accuracy of information, enabling companies to respond quickly to changing demands with real-time capabilities. Mobile technology has transformed how businesses operate and the constant evolution of devices and apps is continues to change the global business landscape.
A holistic growth...
The ERP sector is moving at a breakneck speed. Epicor looks to continuing keeping up with the pace of innovation, and the company has done it at the speed of the customer. Understanding how new technologies such as cloud, big data, social, mobility, analytics and IoT can underpin business models is central to achieving business growth. This is what Epicor, call ‘purposeful innovation’.
Anish Kanaran Channel Director - Middle East Epicor 89
A robust security strategy will be critical to digital transformation Digitization paving way for opportunities... Security threats are mostly financially motivated which could be stealing of money or valuable data. In the growing demands towards digitization and cashless economy, it becomes imperative that security becomes an integral part of every digital road map - be it wallets, cards, online banking or smart city projects which stores a vast amount of citizen’s personal & financial data. Various services from healthcare to banking to infrastructure become potential targets by cyber criminals; due to the future interconnect use of these data. Thus a robust security solution along with user awareness will be the critical to the digital transformation plans in India. However, this opens up great business opportunity for pure play security player like us who can provide an end to end solution on security for digitization to smart city projects. With the rapid digitization of businesses, consumerization of IT and forthcoming smart city projects in India, cyber security becomes the corner stone of IT deployment for all infrastructure projects. Cyber security is now becoming an integral part of all business IT backbones and is crucial for sectors like BFSI, Government, Defense, Education, or even at an
individual level. One of the key trends observed in the recent past is sudden & manifold growth of cyber-attacks such as targeted attacks, ransomware, DDoS and APTs (Advanced Persistent Threat) attacks, that is creating havoc across India as well as globally. A Smart City is where Digital Technologies or Information and Communication Technologies (ICT) are applied to enhance the quality and performance of urban services, cost reduction and consumption of resources and more effective and active engagement with its citizens. Government services, transport and traffic management, energy, health care, water and waste management sectors have been developing smart cities. As IoT and Mobility will embrace the technological hemisphere, eScan as an IT security organization, sense the possibilities of increasing cybercrimes that might cripple any industry. For medium and large businesses, the company is in the process of creating centralized mobile policy-based console, for a wide range of mobile Operating Systems that can help ensure confidentiality of data.
Technology Trends to look for... • Current threats such as ransomware have posed as major threats to the normal functioning of computers and to the personal or corporate data stored in them. These kinds of threats are constantly evolving, thus challenging the current security standards laid by security products. The Digital world requires a new embedded layered approach to ensure digital security to help secure your digital world from cyber-attacks. • Threats such as malware infections in the network, intruders causing a data breach, financial crimes, and identity theft continue to become more sophisticated. Moreover, to trace what users are sending outside of the network, specifically, remote has become a significant challenge. Technologies such as cloud computing though seem to come with reduced costs, data security issues are a big concern.
Commitment to R&D... eScan being a pure play security player has a strong R&D team. It strongly believes that R&D plays a role in providing a highly secure environment in the ever growing cyber-threats landscape, which are getting day by day more sophisticated and stealthier. Hence its R&D team works relentlessly to stay ahead of these kinds of attacks and provide a safe and secure environment to its valued users.
90
Enterprises today empower employees with mobile devices for critical business needs. These mobile devices have access to confidential and critical business data, which increases the possibilities of cyber-attacks or data loss. eScan’s EMM helps the CISOs to implement BYOD policies without worrying about the possible threats or data thefts via mobile devices Govind Rammurthy MD & CEO eScan
91
InkTank Printer market taking an unhindered growth path Digitization paving way for opportunities... As the country digitizes, Epson sees strong growth for all its products including printers, projectors, scanners, label printers, robots etc. This has resulted in Epson growing by 23% last year and by 20+% for the last 5-7 years Y-O-Y helping the company achieve a turnover of Rs. 1593 crores in 2016-17. The need for productivity, documentation, convenience, expression, collaboration is universal and only set to grow in an increasingly digitized world. Its products are focused on meeting these needs of consumers.
digital printer, the first quartz watch, and the first photo-quality inkjet printer. The goal of technology development at Epson is to create the seeds of future business by combining new and existing technologies and to create new platform technologies that are aligned with macro trends and with Epson’s own mid- and long-term corporate strategies. A critical part of its efforts to perfect technologies is fieldwork; that is, the act of going out into the field to listen to its customers. Epson’s “Exceed Your Vision” tagline is a declaration of its commitment to create and continue to provide value that exceeds the expectations of its customers and society. In its corporate vision, Epson has identified four areas of innovation in which it believes it can make a real difference to society and become an indispensable company to its customers. Over the next ten years, Epson will be concentrating its R&D on these four areas, namely inkjet, visual communications, wearables and robotics.
Technology Trends to look for...
In the coming year, Epson hopes to continue to grow at the same pace as it has over the last few years. Epson’s focus will be on the various different products including InkTank printers, data projectors, POS printers, home theatre projectors, scanners, robots etc. Its endeavor will be to be seen as an exciting technology and lifestyle brand with innovative products that help consumers get more out of life and business. Epson will position its products appropriately to all the varied target audiences it caters to in the B2C and B2B space.
Commitment to R&D...
Creativity and technological innovations have always been deeply embedded in Epson’s DNA. It has created the first compact, lightweight
• There is great potential in the education and corporate segments and along with SMB segment; these are expected to drive the market. The concept of digital classrooms will further grow in 2017. It is also expected that e-governance projects will see more traction. Laser light source projectors will become more affordable and popular. The home theatre projector segment will also grow significantly. • Having completely recognized the importance of cutting down the cost per print and the total cost of ownership, InkTank printers (first introduced by Epson 5 years ago) have helped consumers across all verticals print more while keeping the cost in control. Going forward, Inkjet InkTank printers will see more demand than laser printers as consumers realize the cost benefit equation and also the environment and convenience benefits.
Our InkTank printers have been a runaway success and we have sold over 1.75 Million InkTank printers in India since their introduction in 2011. For projectors, our customers expect the best possible images & our 3LCD technology ensures that customers get up to 3 times brighter images than the competing technology. Our positioning for projectors will continue to focus on our superior technology which offers consumers a better and brighter viewing experience Tushad Talati Director - Brand & Communication, Epson India
92
93
Cloud to determine the success of business in this era Digitization paving way for opportunities... A year back no one had dreamt about a Cashless economy, but after the economy has gone through a major transformation, any Indian Citizen having loads of cash is left with only stress all the time. Majority of big transactions are cashless now and very soon transactions over and above Rs. 10k will be cashless. Cashless B2C business is growing at an amazing rate of growth. Demonetization done last year is showing positive results now and if the people continue their support like they are doing right now, then the economy will soon match Japan or UK in terms of cashless to cash ratio. To grow any crop, the most important thing needed is a Good table land with top quality soil. Same is the case with any new Generation Enterprise these days. The best Cloud platform with the best managed services needs to be chosen if any enterprise wants to be successful. B2C is no longer possible to run within on-premise Data Center, as the security related challenges are extreme. Cloud has become the safest option to run Digital B2C transactions. If a Cloud Service provider has not prepared itself and the Cloud platform for IoT, then that CSP will be extinct in a few years’ time. IoT is going to drive the demand and Cloud business in next few years. IoT is such a thing which will only run on Cloud and there will be no other way to run Billions of Sensors connected to Internet. Whenever it comes to distributed computing over Internet, Cloud is the only option. Same is the case with Mobility and Social Media. One cannot handle any form of B2C without a Cloud. Security has become a major concern these days
and a on-premise Data Center is like a Billionaire keeping all his money at home in a locker, which becomes an open invitation for the thieves. Same is the case with critical digital data. It has become extremely difficult for Enterprises to keep their Data secure on-premise; Cloud is the only secure option left these days.
Technology Trends to look for... •
Virtual Reality, Drones, Digital Sensors for IoT, innovative Power solutions and Software defined everything appears to be the future. • Mechanical Engineering is slowly getting replaced by Software Defined Electronics. Success of Tesla has created challenge for Mechanical Engineering and it seems 15 years down the line all vehicles on the road will be Software Defined Electronics.
Commitment to R&D...
ESDS is amongst the very few Indian companies that invest more than 10% of revenue on R&D, products which it has developed like eNlight Cloud, which has American patent for real time vertical auto-scaling was not developed in few months. Its products like eMagic, MTvScan and enlight 360° are used by the top 100 Enterprises of India and now few American Fortune 500 companies have also got onboard. Focus of Indian companies in the past was mainly on per hour dollar billing for manpower, while ESDS focused purely on Innovation right from the day 1. The company hopes to see its products transforming its Business as well as the domestic Software market over next few years, just like the American Software giants transformed American market 25 years back.
IOT is going to play a major role in the smart city ecosystem as far as ICT is concerned. IOT basically will generate a big data in its own flavour; to churn this data we need technologies like cloud, software defined data center, storage, networking. The robust infrastructure at the backend needs to be flexible, enormously scalable and this can be achieved through the use of hyper converged solutions. Though this may not look positive today, but maybe we will see some of the most amazing and innovative smart city projects coming up and best practices will be replicated across the other Smart Cities Piyush Somani Founder, MD & CEO – ESDS
94
95
Organizations rethinking security in an app-centric world Hybrid cloud is a reality today. F5 recently did a study for 2000 of its top enterprise customers worldwide; almost 75% said that hybrid cloud is a reality, while another 20% said that they will move half of their applications to the Cloud. There are three important things happening at present – digital economy, ecommerce and digital banking, as a result of which cyber security threats are increasing multifold. The study also indicated that 5-7% of investment happens on security spending alone nowadays. Apps have become mobile and they can be accessed on mobile phones. A CIO or a CSO would without any hitch say that 75-80% of their applications are web enabled. The next level for them will be to move these apps on cloud. But again their biggest concern is security. Earlier their environment was within a physical parameter, let’s say a datacenter. So
even if they place their firewall within their parameter, they are ensured safe. But now it’s not the case because apps have moved out of the datacenter. Security concerns have indeed risen to that level it has become a thing of concern for everyone. For instance, if a company providing infrastructure as a service, the concern for them will be that when a customer builds, configure and deploy an app on it, he should be able to deploy and secure it properly. Business leaders across different sectors are today cognizant of how powerful applications and data assets can be in the journey to achieving agility and this demands a shift from an analogue to the digital economy. More than ever, organizations need to rethink traditional security architectures, to focus on areas of greatest vulnerabilities – their applications and users.
Indian customers have been investing to protect the traditional parameters of physical security, but what is changing drastically is the shift to application security. Security is a market where threats are evolving and protection has to evolve along with that. There is a catch-up game happening. The challenge before a CSO today is how fast they can convince their management to invest more
F5 – an emerging leader in application security... F5 Network continues to be a leader in the ADC (Application Delivery Network) area worldwide where it enjoys a 50% market share. In India, F5 enjoys a market share of 35%. The focus on application delivery is still there but security is also taking a bigger
We are in a kind of business where if infrastructure grows, then we are surely to leapfrog. Indian customers have been investing to protect the traditional parameters of physical security, but what is changing is the shift to application security Parag Khurana Managing Director F5 Networks
96
picture for F5. F5 sees massive opportunities for protecting applications. The mission statement of F5 has been to deliver applications to users in a fast, secured and a reliable manner. F5 understands applications at the deepest levels and users that knowledge to optimise organisations network and application performance with a comprehensive suite of services to able applications everywhere across all environments, eradicating the need for business to search and find components they require. For last 10 years the company has been protecting applications through its platform called web application firewall, but now it has brought in purpose-built hardware for that. CSOs need purpose-built solutions and to target them, Keeping application security into focus, F5 is adding comprehensive security solutions to its portfolio that will provide visibility of gaps within one’s defence system as well as provide a hybrid strategy to mitigate any cyberattacks. The company is launching a new series of products called Herculon. They are into 2 areas – the first product is in the DDoS area (Herculon DDoS Hybrid Defender) and the 2nd in the area of encryption (Herculon SSL Orchestrator). While focusing on cyber security, F5 has partnered with other security elements, for instance for Herculon SSL Orchestrator it has partnered with ATP vendors. The company is present across verticals, but those companies that are app-savvy or are adopting business apps happen to come to F5 for its solutions. For instance, the banking sector for their internet banking, IT-ITeS, Telecom are some of the verticals where adoption of application security has become deeper and stronger. Even Pharma and Manufacturing verticals are moving to application security in a big way.
New product launches at F5 Networks · Herculon DDoS Hybrid Defender gives customers a multilayered defense against volumetric and pervasive DDoS attacks by integrating high-performance hardware with the intelligence of offsite cloud scrubbing via F5 Silverline. This hybrid approach improves time to mitigation in scenarios where website and application availability are crucial to customer interactions and profitability. The product can be deployed in-line or in out-of-band mode, and provides comprehensive DDoS coverage through behavioral analytics, sub-second attack mitigation, and visibility into sophisticated application layer attacks. · Herculon SSL Orchestrator provides improved insight for the visibility gaps created by the growing use of encryption for application data. With purpose-built hardware for SSL/TLS, this product provides leading cryptographic capabilities, context-aware dynamic service chaining, and native integrations. A ‘defense in-depth’ strategy is employed to enhance detection, enforcement, and orchestration with support from a rich ecosystem of security vendors. · Cloud-based application security as a service with Silverline® WAF Express: F5 is introducing a pre-configured, self-service offering that takes advantage of its cloud-based Silverline platform. Customers can easily select which applications WAF services are applied to, while F5 manages security policies behind the scenes to protect apps from a wide range of threats including OWASP attacks, parameter tampering, and bots. In this model, F5’s Security Operations Center experts engage and maintain policies, including monitoring, app attack mitigation, and analytics for applications hosted in the public or private cloud, as well as the data center.
97
Digital Transformation can be a big boon to SMEs New opportunities building up...
FDS’ GTM is to build up relationship with OEM who have Core Competencies in the relevant field and have skill sets to execute the same with incremental Value additions by Thought leaders within the organisation. FDS is positioned as a “Value added System Integrator” in this journey of transformation
Amalendu Mukherjee Managing Director Fourth Dimension Solutions Ltd.
98
Digitization has been the strength of FDS, and as the country moves towards digitization, the company has aligned itself by executing projects of Digitization like Land records of States (scanning, archiving and creating digital records) to facilitate Digital transformation. With the country going cashless, the economy will grow multifold. The efficiency of doing away with cash also leads to an increase of GDP many times, making Banks and RBI more efficient by non issuance of cash. If India has to follow large economies, the cashless transactions are to be encouraged, making it DIGITAL. India’s cash to GDP is more than 12% while large economies have Cash to GDP lesser than 5%. Wallet payments are call of the day. In his budget speech, the Finance minister has stressed on working towards a Cashless economy to curb unaccounted and black money. A Digitally empowered transformation makes an organisation digitally empowered and SMEs foresee a lot of potential by going Digital. FDS’ vision is to connect to reach last mile and it is working on electronic land records. Some of the opportunities being executed are “Digitization of State of application of land records” and Courts etc. With net centricity, the abundance of application rides on network for empowering Digitalization. Digital India platform offers the opportunity for Govt. agencies to transform themselves as Digital Enterprises. ICT is a key for planning and building up Smart Cities, another key initiative that the government is keen on taking it forward. IOT (Internet of Things or Internet of everything) connects human machine communications which aids in providing ease of living and making Smart Citizen. Smart lights, smart gadgets, smart traffic, waste management is all ICTized with IOT/
IOE. These elements are must for smart cities, eventually making city smarter. ‘Make in India’ is a theme of PMO and FDS has a thought process aligned towards it. FDS looks at Defence as a main Business vertical where Network and Mobility play a key role in strategic tactical battlefield. The company is working with OEMs and partners for creating enterprise mobility for the Forces and is also working on pilot projects for them. Enterprise mobility solutions are innovative in nature with value additions in execution. FDS has devised a robust strategy for these enterprises. One of the key trends in enterprise mobility solutions is securing the assets for these enterprises. A decision support system is built in-house at FDS with partners to have analytics of each thread and workflow.
An innovative marketing strategy... Marketing is pivotal to the growth of FDS or for that matter any SME organisation. Organisations utilising marketing as a discipline or business portfolio reach out to specific demographics and land by leveraging social media (SMM) sales. With Digital marketing the visibility of an organisation enhances and it gets noticed by all potential customers favourably. This is a force multiplier for Business.
Commitment to R&D... FDS tagline is “Innovation, Efficiency, & Execution”. FDS encourages innovation and we know strong innovation will ramp up our business multifold and have specific strategy to bring on innovation and ideas to the field.
99
Organizations concerned about the next big disruptive force in digital space Digitization paving way for opportunities...
Forcepoint is building a transformative company that will help customers rethink cybersecurity by focusing on the points in which people interact with critical business data, particularly intellectual property. With our new businesses in place, Forcepoint will more quickly deliver innovation around these human points of interaction Surendra Singh Country Director, India Forcepoint 100
Digital will dominate enterprise IT strategies in 2017 with more and more enterprises attaining digital maturity. Trends like IoT, AI, mobility, bimodal IT and other technological innovations will continue to push the envelope towards digitization. Industry will also make focused investments in cybersecurity as the surge in cloud, digital applications and devices sets up a never ending game of catch up. Cybersecurity must move from a technologycentric view to one that not only understands human behaviour and intent, but employs systems that can effectively do the same. It is also imperative for businesses to support a connected work place. 85 percent of the executives felt that a connected workforce will be commonplace by 2020 and 50 percent felt it will raise productivity. Companies should support this with BYOD polices, video, collaborative systems and other technologies which support a mobile workforce. By focusing on the constant – people interacting with critical business data and IP – security professionals are better able to manage the risk facing their organizations. Companies across all verticals are concerned about the next big disruptive force on the horizon. The pace and upheavals caused by digitization have forced many leading enterprises to adopt digital technologies at a faster rate. The combination of cloud, social media, mobile and big data are delivering immense opportunities. But the attempts by organizations to make most of these systems are hamstrung by outdated legacy systems. In 2017, cloud will transform enterprise computing. With the growing Start-Up ecosystem and proliferation of SMAC platforms, businesses are looking for avenues to cut costs, enhance
data security and improve business flexibility, scalability and agility. The Indian Public Cloud services market will hit $1.75 billion and the data center workloads are expected to surge with increasing automation and growing complexity of applications.
Technology trends to look for...
• 2017 will be an inflection point for third platform technologies like social, mobility, cloud and sensors. Consider the social media numbers for India – 150 million Facebook users, 23 million on twitter, 150 million active daily users on Snapchat and 64 billion messages sent on WhatsApp. • India will also have 650 million smartphones by 2020 and see an 11-fold increase in mobile data traffic in three years. Given the increased connectivity and concerted government push through different initiatives, Indian businesses will leverage SMAC platforms synergistically to drive nonlinear growth. • With 8.4 billion connected things in 2017, SMACS has engendered new technologies like AI, IoT, cognitive systems, natural interfaces, 3D orienting and futuristic security using biometrics and behavioural analytics.
A Futuristic Product strategy...
Forcepoint’s businesses – Cloud Security, Network Security, Data & Insider Threat Security and Global Governments – will drive innovation across each product portfolio, while teaming to deliver systems that enable companies to provide open, unobstructed access to critical data and intellectual property everywhere, while reducing risk. Forcepoint is continuing to provide an interconnected approach to cybersecurity via a comprehensive, innovative, flexible and scalable solutions portfolio to meets customers’ cybersecurity needs today and in the future.
101
Multiple users & devices leading to the growth of huge data Digitization paving way for opportunities... With India moving towards a cashless economy, Fortinet expects 2 Factor Authentication (2FA) to come to the forefront as an additional layer of defence in 2017. 2FA combines passwords, which the user already knows, with another type of authentication that is connected to something the user has, for instance a One-Time PIN (OTP) sent to their mobile phone. This solution keeps traditional login and security measures in place while giving customers (and financial organizations) stronger security when managing sensitive financial transactions. Today’s digital economy connects more users, devices, applications, and data than ever before to drive business value. Billions of new IP-enabled, non-user IoT devices are transmitting vast amounts of data traversing wired and wireless access points, through both public and private networks, and across traditional and cloud infrastructures. To successfully compete in this new digital economy, organizations need to implement a tightly coordinated security strategy that can see and govern this data across an entire borderless network without compromising agility or performance. IoT and cloud are key technology drivers of the digital economy. Every day, over 1 million new IoT devices are being connected to the Internet. Keeping up with IoT calls for advanced network security that can automatically translate security needs into synchronized network security actions without human intervention. Fortinet has laid the foundation for this with its Security Fabric architecture.
Technology Trends to look for... • The emerging digital economy enables organizations to drive business value by using technology to connect users, devices, data, goods and services. To compete more effectively, organizations are adopting new network architectures, such as private, public, and hybrid clouds, and running parallel IT, OT and IoT networks, to make them more agile, more responsive to customer needs and market demands, and more relevant to their customers. • Security is the single largest gating factor preventing companies from adopting new technologies that will allow them to compete in the digital economy. Securing these highly dynamic environments requires tightly integrated security and network technologies that share intelligence, collaborate to detect and isolate threats, as well as synchronize responses in real time.
Commitment to R&D... Fortinet’s strong foundation of innovation and unprecedented patent portfolio has enabled it to stay ahead of the ever-evolving threat landscape. It continues to invest in technologies to help power its Security Fabric, and which enable its customers to implement innovative security strategies for seamless, comprehensive threat protection across the expanding attack surface. To date, Fortinet’s R&D team has been granted close to 350 patents, with more than 280 patents pending, a record among security vendors. In 2016 alone for instance, Fortinet was granted close to 80 patents in such diverse areas. The Fortinet Innovation Centre in Bangalore is the company’s largest R&D facility outside North America. Also, FortiGuard Labs has a R&D Center at Hyderabad which works very closely with the Fortinet R&D center at its head office in Sunnyvale, CA, USA.
Fortinet is poised to grow strongly in 2017 with a well-established business infrastructure in the Indian Market with investments in R&D, 24/7 Technical Assistance Center, Sales and Marketing. Our Security Fabric is a unique differentiator and key selling point for Fortinet, and as mentioned earlier, positions us well to benefit from secular trends like security vendor consolidation, segmentation, IoT and the move to the cloud, which calls for increased levels of visibility and security orchestration Rajesh Maurya Regional Vice President, India & SAARC – Fortinet
102
For more details, please contact India_marketing@fortinet.com
103
Digital Transformation drives the need to strengthen IT infrastructure Digitization paving way for opportunities...
Cyber security is a great concern, something governments in India and enterprises as a whole are very serious about. And therein comes the opportunity for a company like F-Secure for providing best-of-the-breed solutions for securing datacentres as well as endpoints against today’s targeted and highly blended attacks Amit Nath Head of Asia Pacific Corporate Business , F-Secure
104
In the digitally transforming India, the story begins with creating robust, scalable, efficient, and secured IT infrastructure. Name any developmental plan which the governments in India (both central as well as state governments) have come out, and it will be found that IT is taking a commanding position. Be it Digital India Campaign, Make in India Program, Skill India Drive, or Start-up India Vision, IT takes the central stage. Without strong and pervasive IT infrastructure the wheels of transforming India can’t take momentum. Interestingly, the beauty of this digital transformation is that it also galvanizes privately run firms and enterprises into strengthening and fine-tuning their IT infrastructure. They too swing in action by scaling up or enhancing their existing IT platforms. Some even go into establishing standardized IT infrastructure from scratch by creating quality datacentres and connected web of endpoints—desktops, notebooks tablets and even smart-phones. The national digital ecosystem is simply electrified. The era of 3rd platform is accompanied by the advent of IoT calls for much better and efficient cyber security provisions. It not only requires to defend enterprise networks against cyber attacks, but also secures endpoints which remain to be the corner stone of cyber security. Businesses while planning cyber security strategy need to look at combining multiple layers of security including scanning engines, behavioural engines, network reputation all to build a strong line of defense against modern day attacks. Security leaders and defenders need to think about threat assessment, penetration testing, breach detection, incident response, and crisis management. Recently, F-Secure has come out with threat detection and vulnerability management tool called F-Secure RADAR which is available on-premises as well as on-cloud
model, and brings insights and visibility into the security intelligence efforts. This can help organizations in rapid detection of threats and vulnerabilities, which results in faster remedial actions to thwart any damage to data and reputation of firms and organizations.
Growing customer expectations... A brand develops a product and tries to patent it. Within 6 months or so, someone somewhere have developed a product similar to this and worked around the patent as well. The only way to stay in the market is to relentlessly innovate. Companies that constantly strives to improve themselves, challenge the way they do what they do, will stay ahead in the market. Customer expectations are high and innovation cycles are getting shorter. Companies are always on the move, developing new products, services and solutions as today. Customers don’t want a product; they want companies which solves their problems. To stay ahead, innovation is no more an option but an absolute necessity. Rapid advancement of technology are enabling new business opportunities and disrupting current business models. Innovation plays a role everywhere – from initial strategy and market scanning to solution architecture and implementation.
Commitment to R&D... Having invested significantly in R&D over the past 25 years, F-Secure’s innovations are widely acknowledged in the industry today. F-Secure is a European cyber security company with decades of experience in defending enterprises and consumers against everything from opportunistic ransomware infections to advanced cyber-attacks. It has a host of patented security innovations and sophisticated threat intelligence products.
105
A Cashless economy will result in enhanced customer experience and business efficiency Digitization paving way for opportunities... As the country takes giant strides towards being a cashless economy, there will be multiple business opportunities such as • Overhauling the digital infrastructure: Simple and practical innovations like the Unified Payments Interface (UPI), the democratization of digital access through mobile internet, the expansion of banking services through Jan-Dhan accounts, the creation of digital identities for millions of Indians through Aadhaar and the shock implementation of demonetisation have provided the necessary impetus to overhaul the digital infrastructure in the country. People have been exposed to the ease of the use of digital HOW iRecommend systems and awareness levels of such payments CAN EMPOWER A SMART CMO have increased exponentially since November. ŝZĞĐŽŵŵĞŶĚ ŝƐ Ă ƉĞƌƐŽŶĂůŝnjĂƟŽŶ ƉůĂƟŽƌŵ ĚƌŝǀĞŶ ďLJ • Enhancing cyber security protocols: ĂŶĂůLJƟĐƐ ǁŚŝĐŚ ŝĚĞŶƟĮĞƐ ƚŚĞ ƌŝŐŚƚ ƉƌŽĚƵĐƚƐ͕ ƐĞƌǀŝĐĞƐ͕ OneĐĂŵƉĂŝŐŶ ĂŶĚ ĐŽŶƚĞŶƚ ĨŽƌ ƚŚĞ ƌŝŐŚƚ ĐƵƐƚŽŵĞƌƐ Ăƚ ƚŚĞ ƌŝŐŚƚ direct impact arising out of increasing ƟŵĞ͘ /ƚ ŵĂŬĞƐ ƵƐĞ ŽĨ ƐŽĐŝĂů ŵĞĚŝĂ ƉůĂƞŽƌŵƐ͕ ĐůŝĐŬ ƐƚƌĞĂŵ͕ digitization is the need for more stringent cyber ŵŽďŝůĞ ƵƐĂŐĞ͕ ůŽĐĂƟŽŶ͕ ĚĞŵŽŐƌĂƉŚŝĐ ĂŶĚ ƉƌŽĚƵĐƚ ĐĂƚĞŐŽƌLJ ĚĂƚĂ͕ ĚƌŝǀĞŶ ďLJ ƉƐLJĐŚŽůŽŐŝĐĂů ŵŽƟǀĞƐ ĂŶĚ ƉƌŽĚƵĐƚ ĂƐƐŽĐŝĂƟŽŶ ĂůŐŽƌŝƚŚŵƐ͘
ŝZĞĐŽŵŵĞŶĚ ŝƐ ƌĞĐĞŝǀŝŶŐ ƉŽƐŝƟǀĞ ƌĞĐĞƉƟŽŶ ĨƌŽŵ ƐŵĂƌƚ ƌĞƚĂŝůĞƌƐ ĂƐ ŝƚ ŝƐ ĞŶĂďůĞĚ ďLJ͗
Best-in-class algorithms
Driven by human psyche
Guided, visual and customizable approach
Industry-specific algorithms
Technology Trends to look for...
• Digital campaigns on social media platforms such as Facebook and LinkedIn will help customers to connect with people and gain their engagement with very little investment. In fact, this is one channel that can be leveraged every time businesses launch a new product. Banner ads are also another cost-effective way of digital marketing. They are multi-sensory in nature as the customer can read the copy on the ad and also see the visual. This not only increases interest, but also recognition and action. Since they are simple to create, they can be quickly deployed as per the digital marketing strategy. Pay-per-click marketing can also neatly fit into business’s digital marketing. • Mobility is fast becoming an area that companies can’t afford to ignore any more. It is much beyond mobile advertising and companies need to figure out how they can bridge the gap to real-world marketing. The mobile responsiveness will help to generate a consistent experience for customers irrespective of the device without any issues. It increases relevance and thus conversions. It is also easier to manage and more efficient. Plus, Google prefers responsive design. Mobility will also soon pave the way for intelligent marketing by using the data it collects and companies can utilise its reach to target hyper-local areas.
Commitment to the latest technologies...
Happiest Minds Technologies has dedicated Centers of Excellence for Big Data Analytics and IoT. Digital transformation initiatives are an ,ĂƉƉŝĞƐƚ DŝŶĚƐ ĞŶĂďůĞƐ ŝŐŝƚĂů dƌĂŶƐĨŽƌŵĂƟŽŶ ĨŽƌ ĞŶƚĞƌƉƌŝƐĞƐ ĂŶĚ ƚĞĐŚŶŽůŽŐLJ ƉƌŽǀŝĚĞƌƐ ďLJ ĚĞůŝǀĞƌŝŶŐ ƐĞĂŵůĞƐƐ ĐƵƐƚŽŵĞƌ important business imperative ĞdžƉĞƌŝĞŶĐĞ͕ ďƵƐŝŶĞƐƐ ĞĸĐŝĞŶĐLJ ĂŶĚ ĂĐƟŽŶĂďůĞ ŝŶƐŝŐŚƚƐ ƚŚƌŽƵŐŚ ĂŶ ŝŶƚĞŐƌĂƚĞĚ ƐĞƚ ŽĨ ĚŝƐƌƵƉƟǀĞ ƚĞĐŚŶŽůŽŐŝĞƐ͗ ďŝŐ ĚĂƚĂ ĂŶĂůLJƟĐƐ͕ ŝŶƚĞƌŶĞƚ ŽĨ ƚŚŝŶŐƐ͕ ŵŽďŝůŝƚLJ͕ ĐůŽƵĚ͕ ƐĞĐƵƌŝƚLJ͕ ƵŶŝĮĞĚ ĐŽŵŵƵŶŝĐĂƟŽŶƐ͕ ĞƚĐ͘ ,ĂƉƉŝĞƐƚ DŝŶĚƐ ŽīĞƌƐ ĚŽŵĂŝŶ ĐĞŶƚƌŝĐ ƐŽůƵƟŽŶƐ͕ /WƐ ŝŶ for its consumers. Through a /d ^ĞƌǀŝĐĞƐ͕ WƌŽĚƵĐƚ ŶŐŝŶĞĞƌŝŶŐ͕ /ŶĨƌĂƐƚƌƵĐƚƵƌĞ DĂŶĂŐĞŵĞŶƚ ĂŶĚ ^ĞĐƵƌŝƚLJ͘ dŚĞƐĞ ƐĞƌǀŝĐĞƐ ŚĂǀĞ ĂƉƉůŝĐĂďŝůŝƚLJ ĂĐƌŽƐƐ ŝŶĚƵƐƚƌLJ ƐĞĐƚŽƌƐ ƐƵĐŚ ĂƐ ƌĞƚĂŝů͕ W'͕ ĞͲĐŽŵŵĞƌĐĞ͕ ďĂŶŬŝŶŐ͕ ŝŶƐƵƌĂŶĐĞ͕ ŚŝͲƚĞĐŚ͕ ĞŶŐŝŶĞĞƌŝŶŐ ZΘ ͕ ŵĂŶƵĨĂĐƚƵƌŝŶŐ͕ ĂƵƚŽŵŽƟǀĞ ĂŶĚ comprehensive set of big data ƚƌĂǀĞůͬƚƌĂŶƐƉŽƌƚĂƟŽŶͬŚŽƐƉŝƚĂůŝƚLJ͘ Ɛ Ă DŝŶĚĨƵů /d ŽŵƉĂŶLJ͕ ƚŚĞ ĨŽĐƵƐ ŝƐ ŽŶ ͚ ĞŝŶŐ DŝŶĚĨƵů͛ ĂŶĚ ͚ ŽŝŶŐ DŝŶĚĨƵů͛ ǁŚŝĐŚ ŝŶǀŽůǀĞƐ ƉĞƌĐĞŝǀŝŶŐ ŝŵŵĞƌƐŝǀĞůLJ͕ ƉƌŽĐĞƐƐŝŶŐ ŶŽŶͲũƵĚŐŵĞŶƚĂůůLJ ĂŶĚ ƉĞƌĨŽƌŵŝŶŐ ĞŵƉĂƚŚĞƟĐĂůůLJ͘ ϲϬ ŵŝŶƵƚĞƐ ŝŶ Ă ǁĞĞŬ ŝƐ ĐŽŵŵŝƩĞĚ services and solutions, Happiest ƚŽǁĂƌĚƐ ŝŶĐƵůĐĂƟŶŐ Ă ŵŝŶĚĨƵů ĂƉƉƌŽĂĐŚ ǁŝƚŚŝŶ ƚŚĞ ŽƌŐĂŶŝnjĂƟŽŶ͕ ƵƐŝŶŐ Ă ƐĞůĞĐƚ ƐĞƚ ŽĨ ƚŽŽůƐ ĂŶĚ ƚĞĐŚŶŝƋƵĞƐ͘ ,ĞĂĚƋƵĂƌƚĞƌĞĚ ŝŶ ĂŶŐĂůŽƌĞ͕ /ŶĚŝĂ͕ ,ĂƉƉŝĞƐƚ DŝŶĚƐ ŚĂƐ ŽƉĞƌĂƟŽŶƐ ŝŶ ƚŚĞ h^͕ h<͕ dŚĞ EĞƚŚĞƌůĂŶĚƐ͕ ƵƐƚƌĂůŝĂ͕ DŝĚĚůĞ ĂƐƚ ĂŶĚ dƵƌŬĞLJ͘ Minds helps generate actionable insights from vast amounts of data. As IoT deployments become security protocols. The need for a trusted, the new normal, it is critical to have a dedicated transparent and secure network will be a critical IoT operations center to manage IoT devices enabler in India’s digital transformation. and ensure a smooth and seamless enterprise • Creating vibrant marketplaces and wide roll-out. The company has an IoT Center of financial products for customers: Besides Excellence that enables clients in Industrial IoT, credit card, debit card and internet banking, the smart homes, renewable energy, transportation government is also exploring new payments and logistics verticals to create a smart, secure systems such as UPI, USSD, AEPS. Mobile and connected IoT experience. It uses a platformwallets such as Paytm, Mobikwik and Citrus based approach to quickly on-board the devices have become alternative marketplaces for the onto the platform and provide remote managed customers. New payment systems are likely to services on a per device model. see mass adoption by 2020. Happiest Minds also uses disruptive There will be two major opportunities. technologies such as Artificial Intelligence (AI), One, initiatives focused on enhancing customer cognitive computing and IoT to drive digital experience and two, increasing business transformation for over 120 customers, many of efficiency. whom are in Fortune 1000. Scenario specific customization
106
Built-in optimization capabilities
Our go-to strategy is thought leadership and content. We believe in the power of content to be able to generate awareness among our customers on what kind of services we offer and the range of solutions that we have in our stable. Recently, we have created a fictional character – “Happy Blob” to explain the latest trends in a humorous way Kiran Veigas Associate Director & Head– Corporate Strategy & Marketing Happiest Minds Technologies
Think Fiber Think CommScope Wherever your network is headed, b|Ľv ];মm] |_;u; b|_ C0;u 1omm;1ঞ b| ĺ o|_bm] ;Ѵv; o@;uv |_; vr;;7 -m7 -]bѴb| o u ]uo bm] m;| ouh 7;l-m7vŌ-m7 mo om; 0 | oll"1or; 7;Ѵb ;uv |_; bmmo -ঞ ; C0;u 1omm;1ঞ b| voѴ ঞomv you need to power the high-speed, _b]_Ŋ0-m7 b7|_ m;| ouhv o= |olouuo ĺ
© 2016 CommScope, Inc. All rights reserved. AD-322962-EN
Visit CommScope.com/ThinkFiber
107
Powerful solutions helping customers in their digital transformation journey Digitization paving way for opportunities...
We power the digital enterprise by integrating the best information technology and operational technology across the Hitachi family of companies. Hitachi products and services have immense potential to help global organizations with new revenue streams, increase efficiencies, improve customer experience and ensure rapid time to market in the digital age Raghuram Krishnan Director, Partners / Alliances Hitachi Data Systems 108
Digital transformation is enabling businesses to transform as per market needs. Like any major business initiative, digital transformation requires changes in processes, people, skills, and technology. Far from its original roots as a hardware company focused on storage infrastructure, Hitachi Data Systems with its advanced IT solutions and services is now enabling customers in their journey of digital transformation. Hitachi’s offerings have evolved and the way its customers now adapt and consume technology has also changed. This has called for a shift in the way the company addresses the market through its partners. HDS solutions has become more relevant and are designed to help partners and customers become more cost efficient, enable quicker turnaround time and improve their overall customer experience bringing in positive impact on business and revenue. Hitachi Data Systems can now help customers monetize more by driving new revenue opportunities and lower costs with right cloud solutions to maximize their ROI. As digital business grows, Hitachi Cloud Products, Solutions and Services helps enterprises accelerate and deploy cloud faster to compete to
win. These solutions are designed to reduce risk which enables the shift to cloud elasticity and pay-as-you-go efficiency without compromising business-critical services and service levels. HDS has a wide range of products and solutions which support cloud, big data analytics, converged infrastructure, storage, servers and data protection which ensure operational excellence for customers.
Technology Trends to look for... With digital transformation rising up the agenda of CIOs across the world in 2016, Hitachi expects to see an increasing number of organizations striving to reach digital maturity by the end of 2017. It will continue to dominate enterprise IT strategies in 2017 as trends in a number of areas emerge. The technology trends for 2017 are – • Productivity Gains Will Be More About People, Process and Business Outcomes • Accelerating Transition to Cloud • Bimodal IT refers to two modes of IT – Mode 1: Traditional — emphasizes safety, accuracy and availability. Mode 2: Nonlinear — emphasizes agility and speed. • A Centralized Data Hub • Growing Awareness of IoT in the Data Center
Commitment to R&D... Hitachi has spent over US$3 billion on IoT and Big Data R&D in the past three years. It holds the most number of patents for big data and analytics in the world which enables the company to innovate constantly to meet its client needs. With 2.8B investments in R&D and 119,000 worldwide patents, Hitachi brings to India IoT solutions in the area of Smart Cities, Healthcare, Energy, Industrial, Transportation, Data Driven business outcomes to drive operations, experience, and new business Models. Public Safety Solutions by HDS support Frontline Smart City use cases with real-time Internet of Things capture, advanced analytics, video monitoring and application management. Organizations who want to be associated with smart city projects are now applying predictive and prescriptive analytics to video and analytics to support new wave and intelligent public transportation systems.
109
Authentication & Access Control to take Digitization to a new level Digitization paving way for opportunities... HID sees plenty of business opportunities as a result of increased digitization. Mobile trusted authentication and access control is a significant solution that will take digitization and the cashless economy to the next level. There are multiple use cases such as toll booths, ticketing etc. that can be done using mobile access technology. For example, there are situations where mobile access can be used as trusted authentication and a transaction could be made by creating a solution which will link the mobile
needs continue to evolve. It also makes true convergence of applications possible with its ability to support multiple identity credentials on a single smartphone or other device (for unified credential management).
Commitment to R&D
In 2015, HID Global announced the opening of its design center in Chennai, India that enables the company to deliver more comprehensive product development for customers. The design center features 10,000 square feet of R&D facility space in the Tamarai Technology Park. The facility represents a significant investment in HID Global’s ongoing advancements in delivery performance and product quality. The center will accelerate the development of new features and capabilities for Genuine HID products and reduce time to market for new products. It also features validation and verification service for all electronic and software products and services.
Technology Trends to look for...
access to various payment gateways. HID has had some major wins with regards to this which is helping them grow their business in India. Last year HID introduced mobile access control solution that extends to wearables as well. HID Mobile Access is powered by Seos, also supports use of any smart device including smartphones, tablets, wristbands, watches and other wearables and bank cards, in addition to traditional smart cards and keyfobs in a unified access control system. It can support future applications beyond access control - PC login, biometrics and more and enables security to be dynamically updated in the future so that customers can employ the right mix of form factors, use cases, and security as their
• In 2017, technology will transform the way trusted identities are used with smart cards, mobile devices, wearables, embedded chips and other “smart” objects, particularly in industries focused on regulatory compliance, such as government, finance and healthcare markets. This shift will precipitate the move from legacy systems to NFC, Bluetooth Low Energy and advanced smart card technology to meet the evolving needs of enterprises and governments worldwide. • There is greater emphasis on the cloud through “hybrid” solutions that combine on-premises and the cloud to create common management platforms for digital IDs. • Emerging IoT uses cases to connect, more people, places and things, are also increasing the need to ensure the Internet of Trusted Things (IoTT).
Organizations are realizing that one of the best ways to manage security is with an identity management solution, which offers mobile support, and twofactor authentication. From a HID Global perspective with respect to enterprises, organizations will get the best user experience, and security, by investing in multi-factor authentication. Securing employee, as well as customer access, is crucial since their points of access can be targeted, and used, to access enterprise resources Vishwanath Kulkarni Director of Sales, Physical Access Control - India and SAARC HID Global
110
New business models emerge as shift to digitization gains momentum Digitization paving way for opportunities... As digitization gains momentum, more and more businesses look to create new operating models that will enable them to stay ahead of the competition. HPE recognizes that businesses need to take four key steps as they embrace digitization. They must transform to a hybrid infrastructure; protect the digital enterprise; empower the data driven organization and enable workplace productivity. HPE supports enterprises by bringing all these elements together and specifically aligning them to the customer’s unique business goals. In India, BFSI has been one of the largest focus areas for HPE. Technology is changing the baseline and the banking sector is constantly undergoing changes, leading to new business opportunities around data warehousing, analytics and CRM. For instance, a portion of HPE’s business is anchored to consulting and implementation of services around cloud and analytics. HPE Pointnext, the newly branded technology services organization works on very complex projects for large banks and also for companies in the telecom and ecommerce space. Technology is lowering the barriers to entry across verticals and making it easy to bring new products and services to market quickly, with minimal capital investment. It is creating disruption in every industry. Organizations everywhere are turning to IT as a differentiator and enabler for rapidly accelerating their ability to execute on ideas and to create new value from applications and data.
Technology Trends to look for... • Enterprises move at a faster pace today than ever before. The challenges faced by mid-sized to large global enterprises and service provider are compounded by the ease of entry into markets by new players that can move at a faster pace than entrenched companies. To accelerate their businesses, enterprises are
seeking to implement the right mix of private cloud, public cloud, managed cloud and traditional IT infrastructure, thereby speeding innovation and growth. • There has been a significant shift away from the old workplace paradigm, with its simplistic focus on employee productivity, to a collaborative digital work model in office buildings, on the manufacturing floor and in industrial settings.
• Organizations are also integrating IoT into mainstream operations. The diverse variations of IoT connectivity, protocols and security, prevent organizations from easily aggregating data across a heterogeneous fabric of connected things.
Commitment to R&D... HPE has focussed on delivering innovation across the data center, servers, storage, networking analytics and security through its extensive R&D capabilities. While, Hewlett Packard Labs innovates for the long-term, it also wants to ensure that it quickly commercializes innovations. For instance, Hewlett Packard Labs continues to work on The Machine, which is the world’s first memory-driven computing architecture; a concept that puts memory at the centre of the computing platform to realize performance and efficiency gains not possible today. However, HPE is committed to rapidly commercialize the technologies developed under The Machine into new and existing products. This ensures customers get access to innovative technologies as quickly as it develops them.
We are focused on making hybrid IT simpler by creating open standards and open systems, as we believe open ecosystems provide customers with choices. Going forward, IT will be about softwaredefined automation. Therefore, we created a new category called composable infrastructure, which enables IT to operate like a cloud provider to lines of business and the extended enterprise Som Satsangi VP & GM, Enterprise Group and MD India, HPE
111
Digital Transformation ensuring efficiency in delivery of digital services Digitization paving way for new opportunities...
HP Inc is working on all aspects of data digitization such as land records, birth records, educational certificates, tax records and even insurance policies. There is a huge opportunity for physical to digital conversion and workflow management” Gurpreet Singh Brar Director, Commercial Channel Sales, Printing and Personal Systems HP Inc. 112
Digitization is now more real than ever. By all counts, Digital India is a billion-dollar opportunity. This is happening with digital services through digital infrastructure and making sure that the devices are available to people to consume the services offered. There is no doubt that PCs play a central role in helping digitization. The entire piece of digital transformation is making sure that there is efficiency in delivery which is speedy, economical and reaches out to the maximum number of people. This entire piece of digital delivery and digital transformation is about innovation at a digital level. Digitization and workflow is a very big deal which is the other element of Digital Transformation HP Inc is working on. There is already a strong focus on working with the Government at both Central and State level for digitization projects. HP has created a dedicated Digital India vertical that is focused on providing HP solutions enabling digital transformation. This division ensures HP’s commitment towards the Digital Indian program. It has also recently opened a Centre of Excellence that is dedicated to demonstrating innovative solutions developed locally that have the potential to digitally transform the country. Additionally, PC penetration in India is bound to go up. India being a knowledgebased economy is also dominated by services. HP Inc is very bullish about digitization and the evolution it is likely to bring in India.
Technology trends to look for...
· The largest trend influencing business today is that the consumer and commercial worlds are blending; leading to a consumerization of IT and this affects everything customers do. · The other trend rides on millennials. They are the decision makers of today and future executives of tomorrow. · Thirdly, mobility & security are
changing everything and the way businesses operate in future. Mobility exploded with consumer, but real opportunity and application is in the commercial space. Similarly, security is a disruptive force. Number, intensity, cost and sophistication of threats & hacks are all increasing. Security starts with protection for data & devices at the edge. · The other trend that has picked up is ‘Everything as a service’. There is a clear acceleration to services-led & transformational led motions. Globally there is a six-point shift from transactional to contractual. · The last disruptive trend is a trend Blended Reality. Blended Reality is HP Inc’s vision of bringing a seamless physical & digital world to life. It introduces a virtuous cycle of productivity & creation, where inputs – like immersive computing, & outputs – like 3D printing are seamless & intuitive.
Commitment to R&D...
Creativity and innovation is at the very core of HP Inc’s business. It is reinventing printing, personal systems and the solutions that will drive growth and transform industries. As a standalone company, HP Inc can respond faster to the evolving needs of customers who are increasingly mobile, concerned about network and data security and committed to cost and energy savings. The company believes this strategic focus is an important catalyst for accelerated long-term performance, particularly in today’s changing market where many of its competitors are fragile or distracted. It has committed a significant part of its profits to R&D centers globally. In addition to that, HP Inc has the best product line-up in decades, a network of more than 250,000 channel partners globally, and the agility, speed and flexibility needed to accelerate its business and quickly adapt to market and customer dynamics.
113
Smart Cities will bring the next wave of growth to India “We have a pan-India presence and we are blessed with a strong marketing team. Hikvision regularly participates in major exhibitions across the country where we not only showcase our security products and solutions but also launch the latest products, technologies and solutions. We organize ‘Safety and Security Awareness Camps’ to reach out to common people and explain the importance of security products and their initiatives.” Ashish P Dhakan MD & CEO Prama Hikvision (India) Pvt. Ltd
Digitization paving way for opportunities... As India moves toward digitization and cash-less economy, there are a plenty of business opportunities emanating from BFSI, infrastructure, real estate, education, energy, health, hospitality energy, and retail and transportation sectors. ‘City Surveillance,’ ‘Digitization India’ and building and developing about 100 ‘Smart Cities’ will be providing humongous opportunities to every security solution provider. Online payment through PC or mobile phone will be on the rise necessitating developing an iron clad cyber security. ‘Affordable Housing For All’ project is replete with opportunities. So, the security industry will be having enormous opportunities in the nation building initiatives the next five to seven years. The ongoing digital transformation will give enterprise vertical oodles of opportunities in terms of transparency, systems integration and cost efficiency. Automation, robotics, artificial intelligence will enable enterprises to achieve significant energy and cost savings. Also, business intelligence will help these enterprises to develop new streams of revenue or expand business to a relatively new geography. Digital transformation will enable enterprises to focus on supporting customers in their digital
114
engagement with three sets of stakeholders: customers, employees and suppliers. So, the digital transformation is actually a boon for enterprise vertical to grow in size and strength.
Technology Trends to look for...
• Mobile video surveillance through drones, body worn cameras, more storage options for surveillance, 4k video surveillance, HD CCTV cameras and recorders, Surveillance Feeds on Smartphone, Surveillance Cameras with intelligence embedded systems, multi-site monitoring more video data to support video analytics, surge in biometric applications and video surveillance as a service are some of the latest innovations in the security segment. • According to a United Nations’ Study more than half of the global human population of 7.5 billion are living in urban
areas which has necessitated building ‘Smart Cities’ across the world to improve the quality , safety , security, economy and opportunity for the people living in them. India has 5,545 urban agglomerations. Class 1 towns (called cities) are those with a population of 100,000 and above. ICT plays a pivotal role in achieving these and in making modern cities more suited to the needs of their citizens.
Commitment to R&D...
Research and Development is Hikvision’s core strength and forte. It has the largest pool of qualified engineers and scientists in the electronic security industry who are the backbone of its R & D. The company is able to come out with innovative security products and solutions regularly because of its robust R&D set up. The company is deeply committed to R&D by spending a portion of its revenue each year on R&D and its growth.
No. 1 Worldwide
CCTV and Video Surveillance
115
Committed to build a better connected world Digitization paving way for opportunities...
Over the past 20-plus years, we have helped most people on this planet connect with each other. We will enable broader connections between people and things and between things and things in the future. In these changing times, being the enabler of this Better Connected World is the ideal role for Huawei
Derek Hao President, Enterprise Business Group Huawei India
The digital economy is changing the way we work and live. New ICT technologies in the digitalization era are also optimizing business models and opening up new market opportunities. To help the business world seize new opportunities and address upcoming challenges, Huawei remains committed to building a better connected world and a strong industry ecosystem relying on continuous innovations and open partnerships, leading new ICT transformations and helping enterprises stay ahead in increasingly competitive markets. Huawei provides an open architecture and platform with innovative new ICT technologies like Cloud Computing, Big Data, IoT and SDN that features a cloud-pipe-device collaboration in its products and solutions. Huawei is best placed to share with India its global experiences of rolling out some of the largest open architecture and scale out solutions and Reshape IT to sparkle less cash economy in India. New ICT technologies in the digitization era are opening up and optimizing new business models for a varied range of industries and it is also opening up new market opportunities. Industry is also looking at digitalizing their essential functions to streamline their activities and increase productivity. The successful companies would be able to totally transform to become truly digital enterprises. With steady growth, Huawei adheres to the “being integrated” strategy and joint innovation, opening up technologies and platforms to partners to build a more open new ecosystem. This, Huawei believes is a healthy strategy to help accelerate the pace of digital transformation in enterprises. Huawei believes that the convergence of SMAC social media, mobility, analytics, and cloud computing will play a critical role as a business-technology enabler in the coming years. SMAC will help businesses develop
new, more streamlined and targeted business propositions that will create a more efficient business ecosystem.
Technology Trends to look for... • Technology especially in ICT industry is dynamic and requires continuous innovation to keep it updated and relevant for our customers. Huawei spends a huge amount of effort in collaborating with its customers to understand their new business challenges and requirement. In that sense collaboration among the stakeholders to create conducive ecosystem to develop tailor-made solutions is the new trend in the industry. • Huawei’s Kunlun 9016 mission critical server has been certified by SAP and is capable of delivering the performance and reliability demanded by core enterprise application solutions. Huawei KunLun unlocks groundbreaking 8S+ scale-up capabilities to enable online transactions and real-time analytics of data on a larger scale and bolster productivity, as well as to support operational excellence for enterprises.
Commitment to R&D... As a proponent and key contributor to the ICT industry at large, Huawei has remained focused on ICT infrastructure, investing steadily on Research & Development over the past 20 years. In 2016, Huawei continued to invest in the future, with the company’s annual spending on research and development reaching CNY76.4 billion (US$11 billion). Over the past decade, the Huawei India R&D center has filed over 350 patent applications in the areas of Network Management System, OSS (Operations Support System), Protocols, Service Delivery Platform, Intelligent Network, IPv4, IPv6, SDN, Rich Communication Platform, Business Intelligence, IP.
Building a Better Connected World Ubiquitous Broadband • Ubiquitous networks with a Superior user experience
Agile Innovation • One-stop ICT infrastructure
Inspired Experience • Consumer centricity; a top smart Device brand preferred and trusted by consumers
• Adapted to vertical • Enabling customer industry requirements transformation towards • • Leading industry digital operations cloudification with open • Integrating global hybrid cloud architecture • content, Applications • Big data-enabled and development identification of business resources opportunities
Innovative, premium products Device-cloud synergy that provides a superior user experience across all scenarios
Staying customer-centric; innovating at the crossroads of customer needs and leading technology; building an industry ecosystem that thrives on shared success
116
The power of cognitive will continue to rise in the coming years Digitization paving way for opportunities...
IBM has been on a transformational journey over the last couple of years. While the new focus is now on cognitive computing, the Internet of things, analytics and cloud, this multidimensional transformation offer significant opportunities to our channel partners – both new and existing ones -who continue to be the part of the growing business Mukul Mathur Vice-President, Global Business Partners and CSI, IBM India & SA
There is believed to be a huge opportunity in various programs launched by the government like Make in India and Digital India. One of the areas where IBM works with the Government along with its partners is smarter city. It is collaborating with partners in areas that they have worked in and make a difference in building a smarter city. IBM already has several engagements going on with many state governments. India has the advantage that it can leapfrog in the technology wave and bring more transparency, stability, and predictability to the process. Enterprises across every industry look towards technology to facilitate their own transformations, bring inefficiencies in the system and to help them scale. Over the years, it has been witnessed that IT helping companies create disruptive models, open new markets, new offerings, changing the way companies are buying and consuming solutions and innovate far more to stay relevant for today’s ever-evolving IT
industry. Companies are using the power of cognitive and analytics to understand client behaviour better and are leveraging the same on the cloud to create a disruptive platform. New age technologies like Cloud and cognitive help create a more targeted offering, marking avenues, new channels of selling and changing patterns of consumption. This phenomenon will continue to rise in the coming years with more disruptive technologies like Blockchain, Cognitive computing paving way for technology innovations across various industries.
A unique GTM strategy...
IBM’s strategy for this year is to work with partners, not just based on
mere industry expertise or the number of certifications the partner organizations held, but based on the competencies and the value the partner could bring on board. It is looking at its strategy basis the three ‘E’s of IBM’s channel outlook - Engage, enable and execute. Engaging involves conversations and understanding what a partner can do, besides what he wants to do. Enabling would entail creating platforms – both physical and digital – in the form of forums and events for partners to tell their stories and what they must offer, to targeted customers and lastly look at execution with joint go-tomarket initiatives.
Technology Trends to look for...
• Cognitive computing, hybrid cloud, IoT, blockchain are among the technologies that promise to drive real growth and benefits to enterprises. Though IoT has been top of the mind share for the last few years, it is only coming of age now, and there is a concerted & clear plan to integrate into the business arena.
• Artificial intelligence was always esoteric and thought to be in the research realm. However, this past year has seen many new products and applications that incorporate cognitive computing being developed for multiple use cases in the enterprise. For instance, Cognitive technologies like IBM Watson is leveraged by many start-ups who continue to derive data which is more intelligent. IBM Bluemix and more specifically hybrid cloud will be the base platform will continue to drive adoption and see an upward trend in 2017. • Mobility will also been seen as a disruptor and IBM Mobile as the first platform will further help companies to scale their business quickly and help employees and sales force access data on the go.
117
LEADING IT SOLUTIONS PROVIDER IN INDIA
Customer requirements changing with emergence of BYOD and Cloud offering Digitization paving way for opportunities...
Inspira’s Go-To-Market strategy for 2017 has been laid out intelligibly, right from positioning the brand Inspira to servicing the business verticals. Central & State Government ministry has been the primary target but a lot of efforts have been put across since last year to cater BFSI, IT/ITeS, Enterprise and Healthcare business verticals. Our COE’s (Center of Excellence) Networking, IT Security, Cloud, Unified Communication, Smart City & Healthcare solutions have helped us to design solution architect around the customer requirements and accordingly fulfill the orders on time Manoj Kanodia Chief Executive Officer Inspira Enterprise India Pvt. Ltd. 118
The emergence of BYOD and cloud offering have changed the end user requirements in a big way. Inspira provides solutions which deliver mobile device management (MDM), mobile application management (MAM) and enterprisegrade productivity apps in one comprehensive solution. They provide solutions that deliver a secure workspace comprising Windows, Web and mobile applications which unify the user experience across any device the customer may use to access the enterprise applications. Inspira helps ambitious companies with the larger, efficient & secured IT systems of the real-time commerce chain across the globe to ensure that all the expected security compliances & monitoring are addressed and scrutinized in real time. Inspira has strengthened its service delivery team which ensures all the projects undertaken are delivered with zero errors. Nevertheless its customer relationship building events which are hosted jointly with its OEM partners are going to be one of the core focus area this year, hence Inspira has a dedicated OEM Alliance team on board. With a determination to go an extra mile to ensure customers achieve the desired outcome, the company envisions to constantly make an impact on the Indian IT industry by promoting innovative, high quality, price-performing technologies.
Technology Trends to look for... • Cloud and SDN offering has taken a giant leap in the current era. Inspira has launched its Cloud services and is offering Managed Security Services (Saas) to Small & Mid-sized organization. Inspira has moved from oldschool delivery to more of a work-flow based
delivery model. With standard requirements, it has structured work-flow based tool to enable delivery across its COEs (Centers of Excellence) – Networking, Cloud, Security, Unified Communication, Smart City& Healthcare. • Hybrid clouds – software-as-a-service (SaaS) and platform-as-a-service (PaaS) in combination with internal applications is the main driver of Inspira’sbusiness growth. The focus will shift from simple infrastructure solutions to developing cloud strategies. • Technology trends like Adaptive
Security Architecture, Data Privacy, Analytics, Virtual Reality, Digital Technology Platforms, Blockchains and Distributed Ledgers, Artificial Intelligence and Advanced Machine Learningare something to look for.
Commitment to R&D...
Inspira partners with world leading OEMs who invest heavily in R&D rather than just the box selling. The work-flow assets have helped Inspira to build comprehensive checks & balances to delivering error free service, where all the information captured and assets to be delivered to the customer are reviewed and tracked. Inspira believes in services and has the ability to go beyond providing a platform and design holistic solutions for its customers.
LEADING IT SOLUTIONS PROVIDER IN INDIA
119
Telemedicine revolutionizing the Healthcare sector Digitization paving way for opportunities... The vast new opportunities arise as most of the population will be digitally connected. In the Digital era, all the services and information is readily available on phones, tablets, portable devices allowing consumers to be connected and doing transactions and accessing services over the phone/internet. Instead of being reliant on cash we can do business or transactions through bank cards or via Payment apps making life easier. Digitisation and cash less economy will empower users to do business anywhere, anytime providing ease of working and getting connected globally. New possibilities are created for use of ERP in every line of Business, including corporate, public and Global Sector. Telemedicine can provide clinical health care and consultation from remote locations. Telemedicine solutions are being used to enhance patient health and provide timely healthcare services across the World.
Manorama Infosolutions provides integrated health care systems for population health management and provide CDS clinical decision support improving health outcomes of the citizens for Public health. The company provides value based, innovative and patient centric solutions to Global Healthcare Entities aiding in shaping the future of health & healthcare Ashvini Danigond Executive Director & CEO Manorama Infosolutions 120
Mobile apps connect healthcare providers to citizens and patients, providing them information about medical facilities, medical education. Doctors can track Health record of patients and prescription or medicare available anytime anywhere. Manorama Infosolutions has implemented Lifeline Enterprise solutions over cloud connecting branches of Hospitals, primary health centers, peripheral hospitals and district hospitals enabling health information exchange. The company has plans to integrate application data with National Repository for Clinical Analytics to improve patient outcomes. Lifeline Lab in Bag is an 10T solution providing remote diagnosis on 3G handset connected with biomedical devices for online treatment to physicians with patient clinical investigation results.
Technology Trends to look for... â&#x20AC;˘ The technology trends are - IOT, Enterprise ERP, Data Analytics, Security, Mobile Apps. â&#x20AC;˘ Our â&#x20AC;&#x153;Lab in Bagâ&#x20AC;? solution, in the form of an app, integrated with i-STAT Analyzer device provides real-time lab quality results by analyzing the patientâ&#x20AC;&#x2122;s blood.The â&#x20AC;&#x153;Lab in Bagâ&#x20AC;? application, also made available on mobile, where patientâ&#x20AC;&#x2122;s Adhaar card will be scanned to register and generate a unique identifier for the patient. Once the Point of Care device is used to perform a test, the results are linked to the
patient ID and stored in a central database where Doctors can view them anytime, anywhere. The solution is available on Enterprise Architecture, such that multiple tests for multiple patients at multiple locations can be captured, making the product truly portable. Given its linkages to the Patient Portal, the patient will have access to information on his treatment such as a view of the investigations and its reports; the doctors available and the treatment prescribed etc. making remote diagnostics truly a boon for the patient. â&#x20AC;˘ Manorama Infosolutions provides the entire Telemedicine software solution with an inbuilt Video conferencing tool. The Virtual Hospital, a dedicated telemedicine facility, serves as an enabler for both the public and private sector to extend the continuum of care. The Virtual Hospital serves as a hub into which a multitude of sites â&#x20AC;&#x201C; both local and international â&#x20AC;&#x201C;can connect for specialist services.Manorama offers Telemedicine Enterprise edition on a Centralized Data Center, enabling data from all locations to be centrally consolidated, allowing for an Informative MIS at the center. The Registration of a patient using only Aadhar card is available on a 3G enabled handset, making it truly applicable for Rural India and the common man. All products are solely on Microsoft platform, including the Web RTC component for a video conferencing experience in the Telemedicine Application. Hence the application is highly cost effective. The Telemedicine application is also coupled with e-Learning material which is available on the mobiles for users to practice even when on the move. â&#x20AC;˘ In 2017, Manorama is ready with platform for HIE- Health Information Exchange with application interoperability protocols which will allow customers to remain with existing solution but expand to New requirements and Technical enhancements.
Commitment to R & D... Manorama Infosolutions works as a solution provider rather than providing a readymade product. R&D is an essential part to sustain any business and keep pace with trends in IT. Manorama has established patient centric treatment protocol for Govt. of India and provide continued services in the International Market for healthcare, E-Claim services under Enterprise architecture. Manorama has worked in the Gulf countries for Ministry of Health for specialized EMR, integrated for Big Data for Healthcare Analytics.
121
Upgradation of IT skills will be a big benefit to Digital India Digitization paving way for opportunities... The country is moving towards a cashless economy which will make the Digital India happen but it will take time and effort to do it. The next decade should witness a boom in digitalization, in connecting the country from Kashmir to Kanyakumari and from Gujarat to Mizoram in terms of internet connection. Education, healthcare, governance, retail - all these areas and utilities will have to be aligned to this effort. This will boost the Prime Minister’s vision of Make in India too. All these will be parts of a single pattern but the bottom-line will be to upgrade IT skill and rapid countrywide digital connectivity. Hardware, software, and infrastructure - all these information technology sub verticals will need to play their roles to the best of their abilities. The definition of market will get revolutionized in the process. The small businessman’s reach will extend to the entire nation. The enterprise vertical will have a great boom; the skill training and skill based enterprise creation scheme of the government of India has already started mentoring and incubating new
enterprises. These start ups will leverage the digital transformation which is under way and change the face of rural and urban India in a decade’s time. Marketing is also a key segment for SME. Unlike the big industries both domestic and global, SME marketing should leverage on comparatively unconventional and innovative channels rather than buying media space or merely media ads. Marketing in this segment should be a combination of digital content campaign, social networking, public relations and other B2B and B2C manouverings. Moreover, the government of India’s priority for creating smart cities in a phased manner is very much on. The benefits will be manifold. Not only will it immensely improve lifestyle and utilities resulting into a new level of urban productivity but on the other hand, it will make a paradigm shift to the state of information technology industry in our country. Thirdly it will encourage research and development and keep fuelling out of box thinking in emerging technologies.
Technology Trends to look for... The latest trends will be more in the creation and managing of platforms where direct B2C interface will take place, live and real-time. It looks like there will be new technologies emerging out of the dynamic interactions currently taking place among Mobility, Clouds, IOT, Analytics, Social Network and Data Security.
Commitment to R&D... InterraIT has always considered R&D as the foundation of a world class technology company. It believes that it cannot serve and retain its clients – mostly worldwide, mostly Fortune 500 and 1000, unless it had the state of the art R&D in place.
122
A revolution is never possible without disruption of the old order. Isn’t it? We are going through a change which will indeed bring challenges in its stride. In the midst of these changes, the new branding and market strategy will increasingly hinge on interactive social network channels and digital content and digital awareness campaigns Asoke K Laha President & CEO Interra Information Technologies
Network Security should be a priority while talking of Digital India Digitization paving way for opportunities... Digitization has created remarkable prospects for economies across the globe. The impact of digitization has been reflected through advancements in innovations and job creation. India is a classic example of a nation that understands this opportunity and has embraced it. However, the immense growth of the digital world has triggered an increased number of security threats. The world presently combats with 2.5 million cyber security threats per second. Understandably, 60% of business leaders are reluctant to innovate due to cyber risks. It is the right time for network security businesses to
scale up and invest in developing and innovating products and solutions that create a strong, secure digital India. The government should work along with security experts to safeguard customers and businesses from frauds that can happen due to digital transactions. Although hack-proof technologies may be a distant dream, we need to recognize the importance of network security as we celebrate the move towards digitization and cashless economy. There is a need for more skilled security professionals or as we call them ‘Cyber Warriors’. Trained professionals are essential to handle state of the art technology. Technology helps create a resilient infrastructure and Ixia’s cyber range methodology trains personnel on offensive and defensive cyber techniques. At Ixia we believe that as digital transformation becomes more pervasive, there are significant opportunities for the enterprise verticals that range from: ·
Critical Infrastructure Security
·
Solution delivery
·
Analytics capabilities
·
Integration of business and IT
Technology Trends to look for... Over the last few years, we have seen how technology has played an important role in shaping everyday businesses. As technology continues to evolve and disrupt – new businesses are built around the challenges this creates. New solutions are developed and introduced to the market to help solve these challenges. For an example, ransomware has emerged as a new threat in the security industry, and today, we have innovative solutions, as well as new businesses, that are addressing this growing threat.
Commitment to R&D...
India is a key market for Ixia and we are focused on bringing innovated solutions to the country. We have one of our largest R&D Centre in Kolkata, which plays a key role in customizing solutions for customers, primarily in the Government and Enterprise sector. We provide manufacturing, development and global support through our R&D centre and build custom solutions that address real world IT challenges for our customers. In addition to supporting our customers, Ixia is the first company in the world to successfully test 1G, 10G, 25G, 40G, 50G, 100G and most recently 400G equipment, which reiterates our commitment towards R&D.
“As the digital world grows so does the security threat. It is the right time for network security business to scale up and invest in developing and innovating products and solutions that creates a strong, secure digital India. Government should work along with security experts to safeguard customers and businesses from frauds that can happen due to digital transactions.” Brendan Leitch Head of Marketing Asia Pacific Ixia Technologies
123
Software-Defined Secure Networks – a new dimension in network security Digitization paving way for opportunities...
multi-vendor environment and its empowerment of a cohesive, flowing ecosystem of partners and customers.
As India and the world increasingly moves towards digitization, networking technologies will always retain its strong fundamental importance – and therein lies new opportunities for businesses to shape the growth of the digitized economy. Juniper Networks has always been a pioneer in the networking space, and sees immense opportunity in the critical need for innovation in these spaces. There are a number of exciting transformations happening in the industry right now, including the move towards cloud-based service delivery architectures, automation and performance. As the competitive landscape evolves, new architectural approaches like SDN/NFV have become an accepted norm, with business models constantly changing with trends such as whitebox switching and software disaggregation as the company did with Junos. When paired with other pertinent priorities such as an evolving security story and the massive shift of nearly everything and anything to the cloud, it is more evident now than ever that significant opportunities are in place for innovative, transformative providers such as Juniper Networks. Particularly with the great cloud migration, Enterprise IT is moving more and more apps and data to both public and hybrid clouds by the day. In turn, service providers have to look towards building distributed telco clouds to increase performance, automation and agility – in a bid to better serve their customers while keeping an eye on keeping operational costs serviceable.
• Given the exponential growth of the telecom space, connectivity spreading across the devices and Internet of Things (IoT) is likely to add more connected data sources and enterprises will have to take this increase of data traffic into consideration. Two objectives which would emerge & shape plans of 2017 Enterprises and in turn Telecom offerings in India are optimizing cost performance on an exponential scale for infrastructure investments and building out an agile infrastructure, to solve the future aspirations of enterprises which might still be currently unknown.
Technology Trends to look for... • In the high-tech space, Juniper has always differentiated itself by holding fast to its tradition of an open DNA. Juniper is committed to open-protocols, through its enablement of a
• Most industry experts believe that enterprise networks in the future will be a combination of SDN and traditional networks and that SDN can deliver benefits if implemented well with the right infrastructure. Software-Defined Secure Networks (SDSN) is Juniper’s vision in network security evolution. Today’s layered security model (based on perimeter security) is not enough to protect against new sophisticated threats and the increasing surface area of possible attacks.
Commitment to R&D... Creativity and Innovation go hand-in-hand when it comes to creating the technologies of tomorrow. At the heart of Juniper lies this commitment to innovate and develop radically new technologies, which drives us towards materializing our vision of connecting everything and empowering everyone. Juniper Networks is extremely proud of its in India since 2000, and is one of the first networking companies to hire silicon designers and developers in India. Specifically to India, Juniper Networks’ is proud of its India Excellence Center (IEC).
Juniper’s guiding principle has always been to understand our customers insights and pain points to present solutions that address their business challenges. Juniper’s business is deliberately dependent on our partner, as they have always represented the bulk of our business, and we count on our partner ecosystem to get the best solutions in the hands of our customers Dinesh Verma Managing Director, India & SAARC Juniper Networks
124
&$%(' ' ' ' "*' ' ' ' ' "
' ' ' ' *' *' ' ' "' ) ' +' ' ' ' ' ' ' ' *' ! ' ' ' ' ' "' ' ' ' ' " ' ' ' " #
99 125
Security shifting from devices to data & application Digitization paving way for opportunities... The number of users accessing Internet via Mobile devices have increased and surpassed desktop users. Users tend to use multiple operating systems and they are looking for comprehensive security solutions which can support multiple platforms and support their mobile as well as their standalone devices. So, the future would be for the security solutions which can support multi-platform/operating system and cater to such requirement of the customers. Apart from that Kaspersky expects a shift from device security to app/data security. An upsurge in malware incidents where banks are being breached using methods coming directly from the APT playbook are also expected.
Kaspersky ensures its partners have access to resources needed to develop expertise, grow business, increase customer satisfaction, and maximize profitability. For B2C, we would like to establish connect with the last mile reseller to motivate them to increase their business performance and achieve better growth Altaf Halde Managing Director Kaspersky Lab (South Asia) 126
Attacks against cash machines (ATM) seemed to explode after demonetisation with several public incidents and a rush by law enforcement authorities globally to respond to this crisis. A corollary of this publicity is awareness that ATMs are ripe for the taking and cybercriminals are sure to notice. As most of these systems are running Windows XP and also suffer from frail physical security, they are incredibly vulnerable by default and, as the impersonal gatekeepers of the financial institutions’ cash, cyber criminals are bound to come knocking here first. The next stage will see attackers compromising the networks of banks and using that level of access to manipulate ATM machines in real time. In addition to the above, we predict attacks against virtual payment systems, ticketing machines, and objects associated with Internet of Things.
Technology Trends to look for... • With the Government of India focusing on Digital India and Smart Cities, it’s likely to create more integrated digital foot print. Building “Smart Cities” is a tough challenge! First, it implies smart infrastructure — connected transport system, power, water and gas supply systems. To make the city as efficient as possible, thousands of sensors will collect information and numerous computers will process it. All those technologies will no doubt give many benefits, however critical infrastructure protection will require constant attention. Primarily — life support systems, which, in case of a
failure, will leave people without power, water or gas. Critical infrastructure protection must be a cornerstone of this project. • Kaspersky Lab, as a security vendor, offers not only solutions for infrastructure protection, but also security intelligence, an expertise used for the implementation of most sophisticated projects all over the world. Digital India initiative is based on digital processing of data in state services segment. It is important to note, that it involves collection, storing and processing of private information. So, for the efficient implementation of this initiative several important measures to protect sensitive information must be arranged - organizational, legal and technical ones.
Commitment to R&D... Kaspersky Lab gives utmost importance to research & development. And this is evident from the fact that 1/3 of Kaspersky Lab employees are into research & development. As an R&D focused organization, Kaspersky continues investing heavily in technologies and expertise to sharpen its collective threat intelligence. Kaspersky Lab has also recently invested US$5M into its first European R&D centre, in Dublin, Ireland. With an initial investment of close to USD$5 million, Kaspersky Lab plans to create 50 new Dublin-based roles in the next three years.
Addressing low PC penetration in the country can be a big opportunity Digitization paving way for opportunities... India’s move towards digitization has created a number of opportunities, not only from a business standpoint, but more importantly from a societal and economic growth perspective. As the use of digital payment platforms has become more pervasive, post India’s demonetization drive, technology and the Internet are considered a utility. Furthermore, the Government’s impetus to drive adoption through its efforts under the Digital India initiative, and increased budget allocation towards Bharat Net, Digi Gaon and rural electrification is creating a more conducive atmosphere for collaboration on tech enablement and robust infrastructure. Lenovo is focused on contributing to India’s digital story and is tapping into initiatives undertaken by State Governments for mass implementation of PCs and tablets as a tool for education. As digital transformation is defining the future of technology, the enterprise segment is poised for a significant overhaul. The next era of enterprise solutions is going to evolve around addressing the magnanimity of data and generate relevant insights in the process.
PC penetration in the country is still in its early double digits at 10%, thus there is significant scope for growth especially in Tier 2 and 3 markets. Lenovo is focused on contributing to India’s digital story and is tapping into initiatives undertaken by state governments for the masses Rahul Agarwal MD & CEO Lenovo India
enhancements made to existing product lines to improve customer experience, innovation through core product transformation is rare. For Lenovo, innovation means redefining the experience for the end-user, through a product portfolio that introduces new form factors that meet the new-age user’s expectations. For instance, Lenovo recently introduced the Yoga Book and Moto mods – to leapfrog into the future of tech capabilities. Lenovo is thus focused on channelizing its efforts towards developing path-breaking technologies. The company has also been an early adopter of new-age technologies like Big Data, Chatbot and IOT to help redesign internal processes, and develop initiatives around the customer to understand what really matters to them.
Commitment to R&D...
The PC penetration in India is still low, so there is huge potential for growth in this market. Recently, the Govt. of Maharashtra appointed Lenovo as the Technology Partner for the first phase of The Village Social Transformation Mission which aim to transform 1000 villages affected by drought or social causes. The pioneering effort of developing smart cities by the Government is a logical contribution towards this transformation which requires grass root implementation of technology. Also, to make cities smart, there is the need to first empower villages with the right infrastructure and enable the means to deploy this technology.
In the past fiscal year FY2015/16, the company invested significantly in R&D globally employing more than 3,200 brilliant engineers, researchers and scientists. Lenovo has a global “innovation triangle” that leverages its strengths as a global company and its R&D resources in China, the U.S. and Japan, and additionally, now includes Brazil. Lenovo has received 62 awards at CES this year which is a great testimony to its commitment towards innovation.
An innovative product line in offer... While there have been several
127
For LG, customers are the biggest priority Success of the brand ‘LG’... The core concept of LG marketing is “Outside- In”, meaning the brand does not want to satisfy basis only what it thinks. The ‘Outside’ context here is consumers, who are there in the market, their needs and demands, what do they perceive etc. Marketing for LG is just not marketing communication; it starts from the product. The whole phenomenon revolves around the consumers primarily. LG has the biggest network of service in the country. There is a very conscious effort on LG’s part to provide the best services. For example, this year the summer has been phenomenal and its air conditioning (AC) product line has been the most sorted option. Now people are buying ACs and are getting it installed on a single day. This is where LG is making a difference by ensuring that within 24 hours any AC purchased in any part of the country gets installed the same day. Demonetization is a landmark decision of the Prime Minister. Rather than creating a havoc situation for customers, LG decided to ease up the EMI option for them. It made sure that every touch point where a consumer wants to buy an LG product has this facility available of an extended EMI, thus ensuring ease of buying for the customer.
Commitment to R&D... Talking about R&D at LG, there are two approaches. One is the pure research and development for new innovations and products based on consumer studies with utmost Quality Control and the second is the production R&D. There is a very conscious understanding and strategy to have ‘no compromise’ when it comes to R&D or production of LG products. $10 million per annum is totally spent on R&D by LG. It has its R&D centres in India. For nonmobile business, the R&D center is in Greater Noida and for mobile business, it is in Bangalore.
An innovative marketing approach...
LG has a very innovative product strategy in place. Products are built through its core DNA - ‘Learning From You’ i.e., it continuously and consciously reaches out to customers to know what they want from the products. It also tries to understand the Environmental changes happening over time and how not just people but even Governments are aligning for Health conscious and Environment friendly products and practices. LG will be the first manufacturer to shift its entire line up of split ACs with Inverter technology, a year ahead of the industry, which means all Split ACs made by LG in 2017 will comply with ISEER Ratings. LG has taken this inverter technology one step further to Dual Inverter which will consume much lesser energy than a conventional AC. Talking about water purifier, LG understands that the need is for pure water. However majority of water purifiers sold in the country use plastic storage. This is where LG understood of being health conscious and environmental friendly and so came out with water purifiers that have stainless steel storage tanks. Similarly, mosquitoes are a big menace. All forms of mosquito repellents are chemical in nature. The LG Mosquito Away TV, developed as per the Indian insights by consumers, is equipped with an Ultra Sonic device which once activated, uses the Sound wave technology and makes mosquitoes fly away without emitting any harmful radiations. This technology does not use any chemicals, used in other toxic repellents. Talking about its retail and channel presence, LG has a widespread leadership across the country. Its footprint would roughly be around 20,000 + outlets across the urban and rural markets. The fabric of the country’s dealership has largely been like Multi-brand and MultiProduct selling outlets for Home Appliances and Home Electronics. However the Smartphone line of business is being catered by a different set of partners by and large with few exceptions.
We have 20 Years long presence in India and the trust and love of our Partners and customers is the biggest strength we draw to continuously grow years on years. Truly living to our brand motto - Life’s Good. Indeed Life is Good for our Partners and Customers with LG. On a holistic level, we are growing almost in double digits in this country, year on year. We do enjoy our #1 market share across various verticals like air conditioners, washing machines, microwaves and so on Amit Gujral, Head – Corporate Marketing, LG Electronics India
128
Success in digital age necessitates understanding customer behavior Digitization paving way for opportunities...
Our go-to-market strategy for the year in terms of brand positioning is to differentiate ourselves through the quality of experience we offer our customers. As customers go digital, the need of the hour is to craft unforgettable digital experiences that can help us achieve the benefits of increased customer engagement and customer loyalty. We are working on developing a competitive advantage based on key insights from the data we capture
The biggest opportunity as the country moves towards digitization is that anyone from all over the world can find information about an organization and can become its customer. This increases the market size and opportunity multifold. It is most important today for marketing to represent their organization in the digital space as today’s buyer looks for information, comparison, reviews and in some cases even online orders. To succeed in this digital age, it is necessary to understand the customer behaviour, buying pattern and customer needs and communicate with them in a manner, which is easy for them to understand. To summarize, digitization has made the world a single platform, on which transactions and businesses are conducted without physical connection, irrespective of language and geographical barriers. Digital transformation is about influencing customer experience, business innovation and business efficiency powered by disruptive technologies, insights and processes. By transforming towards digitization and using CRM, advance Google analytics, social media, mobile applications, IoT etc. to improve customer engagement and digital loyalty, the enterprise vertical is getting customer insights, improving business efficiency and providing a better customer experience.
Technology Trends to look for... · With the advances in technology one can collect data, track success and optimize for better results. Businesses can study customers by capturing the right data i.e. age, region, education level, race, gender, career and the device they use. With this data, businesses can
then create customer profiles, predict where users will be online and choose the right social media platforms. They can use these platforms to advertise on, optimize websites, create the right advertising and alter an experience that speaks directly to the target audience. · The focus in the coming year for introducing products and solutions is to create interactive videos, be present on social media platforms like LinkedIn, Facebook, WhatsApp, etc. Companies are also seen working towards influencing marketing with blogs, trends and insights on technology by influencers that today’s consumers follow.
Commitment to R&D...
The backbone of Matrix’s growth has been the tremendous effort put by its R&D team towards developing a differentiated solution in the marketplace. More than 40% of its manpower is into R&D, working closely towards understanding customer pain area and developing innovative solutions. The company understands that to establish a brand and ensure it remains at the top, R&D working on future opportunities and solutions becomes the most important pillar for the organization. Furthermore, its focus always remains on creating and developing world class innovative solutions, which solve real-life problems.
Sagar Gosalia Sr. Vice President–Marketing & Sales, Matrix Comsec 129
Cashless economy to become both a necessity and convenience Digitization paving way for new opportunities...
McAfee’s new design reflects our belief that ‘Together Is Power’, a concept which pays tribute to the power of collaboration and is central to the brand. This is our vision for the future. Staying true to this belief, FOCUS16 witnessed our call for collaboration where we opened our Data Exchange Layer (DXL) communications fabric to the industry
Rupa Roy Head Marketing, India & SAARC & Head Global Marketing Services – McAfee 130
Cybersecurity isn’t just a familiar icon that tells that a laptop is protected. It impacts every connected device at home and at work, every server, every network, every cloud and every sensor. It’s on the minds of parents, captains of industry, even leaders of governments. Considering that cashless payments will become both a necessity and a huge convenience, it is imperative that security becomes embedded by design rather than a bolt add-on. Owing to India being the hotbed for growth, it’s one of the fastest growing markets. McAfee has been growing in the double digits over the last several years and it expects to continue that trajectory across public and private sector; India is easily one of its top markets. As a testament of this growth, McAfee in India has partnered with approx. 49% ET 500 & aims to cover 60% of ET 500 companies, with an overall target to increase the customer’s base by 20%. Additionally, building on established ongoing relationships with leading global smartphone manufacturers like LG & Samsung, McAfee now safeguards one of the leading consumer electronics company Micromax - the 10th largest mobile brand in the world. With this marquee partnership, it has successfully expanded its mobile security footprint in India. With its robust product portfolio, McAfee is well positioned to be #1 security player to serve the Indian market. It has a strong presence across key verticals like Telecom, BFSI, IT & ITES, and Government with 1500+ partners. Globally, McAfee safeguards over 220 million users while aiming to actively protect over 1 billion of the world’s connected population.
Online security measures – way ahead in marketing... Today, the fact remains that more and more organizations are accessing customer’s data and the risk of a cyber attack becomes more prevalent. Considering this dynamic, where breaches are becoming front page headlines more often than not, marketers have to address the scenario as brand custodians irrespective of this size of the firm. CMOs and their employers may potentially be missing a powerful brand and business-building opportunity: Leveraging online security measures as a way to build trust with customers, which will ultimately lead to increased sales. Customers will be far more likely to trust a company that has proper security measures in place to protect their information. Given the fact that digital marketing is becoming the new norm, and most marketing services are delivered through software,
organisations are collecting and collating massive amounts of data, and so it is paramount that the marketing team is involved in the strategic conversation from start.
Technology Trends to look for...
McAfee understands that both technology and cybercriminals are in a race to evolve faster than each other. It believes that this race against cyber criminals can only be won with two things - collaboration & talent. McAfee believes that collaboration and integration is more important than ever to create a strong security posture. At the core, McAfee’s mission is to enable security devices to share intelligence and orchestrate security operations in real time. To enable such industry leading collaboration, McAfee’s OpenDXL leverages the McAfee Data Exchange Layer (DXL), which many vendors and enterprises already utilize and delivers a simple, open path for integrating security technologies regardless of vendor. OpenDXL enables unprecedented collaboration in an open, real-time system. According to McAfee Labs Threat Predictions 2017 Report, mobile malware will continue its growth in 2017, with ransomware, banking Trojans, and remote access tools among the leading threats. Against such an ever-increasing threat landscape, and considering some of the capabilities that are available on the mobile device here in India, security should form the foundation for India’s digitization empowerment.
Commitment to R&D...
McAfee’s market leadership has made it one of the largest dedicated security companies in the world. The commitment towards R&D is reflected by the fact that one of its largest R&D centers in the world is in Bangalore, where all products are touched upon. McAfee has close to 2,000 people in India with over 1,700 engineers. It would continue to invest in India and is now adding new functions into the site.
New emerging technologies facilitating digital transformation
ARE INDIA’S BUSINESSES READY FOR DIGITAL DISRUPTION?
DIGITAL TRANSFORMATION A PRIORITY IN INDIA
The 4th Industrial Revolution is upon us, disrupting how we work, live and play. Organizations need to embrace digital transformation to remain relevant in the new economy.
The Microsoft Asia Digital Transformation Study involving 121 business leaders in India tells us more.
INDIA’S ORGANISATIONS ARE IN
(gestures, voice, touch,), access to advanced Digitization paving way for DIFFERENT STAGES OF DIGITAL TRANSFORMATION cloud services (infrastructure management, opportunities... security, machine learning), and easy-to-use 53% 7% productivity tools that integrate teams and In progress
Limited or Technology is rapidly evolving, and the with specific customers no strategy seamlessly (O365, Skype, Onedrive, strategy opportunities it presents for businesses to in place Sway). agreed that every agreed that Delve, optimize their activities and even disrupt organization new data insights needs to become can lead to new their business models is huge. But in order 40% a digital business revenue streams for prospective users to leverage the power Full strategyTechnology trends to look for... to drive growth in place • The advent of mobile, the increasing of new IT, they must first know about it, and role of social networks, the explosion of data then understand how they might reimagine resulting from this and the creation of hyper-scale their businesses through its application in their EMPOWER OPTIMIZE ENGAGE TRANSFORM cloud computing platforms represent recent major EMPLOYEESorganizations. OPERATIONS CUSTOMERS PRODUCTS & HOW ARE ENABLE NEW DIGITAL technology trends of the last few years. This will BUSINESS MODELS TRANSFORMATION continue to shape how consumers and businesses Today, the world is at the cusp of a business PILLARS use technology and the opportunities that arise. PRIORITIZED revolution enabled by the incredible affordable
92%
87%
IN INDIA?
CURRENT BARRIERS TO DIGITAL TRANSFORMATION
3
Lack of digitally-skilled workforce
4
power of cloud computing, the omnipresent • Several other trends emerging like collection of information, and the accessibility Artificial Intelligence, IOT, Machine Learning, services through a #1 of productivity-improving #2 #3 Automation and Virtual Reality present advances host of new devices that start with mobile phones #4 in technology can further disrupt businesses and and extend to smart TVs, augmented reality drive digital transformation. devices, and IoT in everything from machines to packages. WHO SHOULD DRIVE DIGITAL • Microsoft’s universal TRANSFORMATION? Indian business leaders Windows platform that can Chief Digital Officer are ahead of their peers in CIO power the smallest to largest realizing the value of ‘digital Uncertain economic Cyber threats and CEO 1 security concerns 2 environment devices, its intelligent Azure organization’ to enable growth cloud with leading machine for their business. More Indian learning services, its historic executives also place cloud and current strengths in computing as an important collaboration processes and Rising issue in organisation element ofcosts their digital Lack of supporting 1 5 has been managed through government policies tools like O365 and Dynamics 2 other strategystrategy. and ICT infrastructure transformation 3 365, and its major investments Microsoft sees these and global insights on threats emerging technologies and attacks as a result of its facilitating digital transformation on a variety of MOST RELEVANT EMERGING TECHNOLOGIES large consumer and business footprint position fronts. In order to make this potential a reality, Microsoft well to lead in this future world too. Microsoft believes that it is critical to build
At Microsoft, our mission is to empower every person and every organization on the planet to achieve more. Artificial Internet of 1 Intelligence 2 Things We are positioned to deliver on our mission through our unique partner ecosystem that helps customers with solutions that meet their specific needs in terms of devices, solutions, and services
technology platforms that simplify the complexity of the explosion of technology. Businesses need smart integrated platforms that enable seamless interactions across devices, that go beyond Virtual, Augmented,immense Quantum storing and presenting amounts of 3 Mixed 4 Computing 5 Reality data to providing meaningful intelligence, and that help integrate activities to allow teams and The Microsoft Asia Digital Transformation Survey polled 1,494 business decision makers across Asia to understand their digital ecosystems to deliver their objectives more transformation journey. • 13 Asia Pacific markets involved include Australia, China, Hong Kong, Indonesia, India, Japan, Korea, Malaysia, New Zealand, efficiently and effectively. • •
Philippines, Singapore, Taiwan and Thailand Business leaders surveyed were from organizations with more than 250 staff and are decision makers involved in shaping their organization’s digital strategy Find out more about how Microsoft is enabling the digital transformation journeys of leading organizations here: https://blogs.microsoft.com/transform/
Meetul Patel General Manager, Marketing and Operations - Microsoft India
TodayARE a business can adoptBUSINESSES Windows 10, INDIA’S Azure, and Dynamics 365 and have a modern READY FOR platform that will scale as needed and remain DIGITAL future-proof. Start-ups, DISRUPTION? small businesses and the largest enterprises can simply plug into these services and gain access to a host of services that allow modern interactions with technology
DIGITAL TRANSFORMATION A PRIORITY IN INDIA
Commitment to R&D... Microsoft’s success is based on its ability and compelling products and experiences for its users by initiating and embracing disruptive technology trends. It operates research and development facilities across the world including India. This global approach helps them to remain competitive in The 4 Industrial Revolution is upon us, local markets and helps to tap into top talent from disrupting how we work, live and play. across the world. Microsoft Research is one of Organizations need to embrace digital to remain relevant in the thetransformation world’s largest computer science research new economy. organizations and works in close collaboration The Microsoft Asia Digital Transformation with top universities globally to advance ideas in Study involving 121 business leaders in India tells us more. computer science and provide early perspectives on future technology trends.
Next Generation to create new Computing
th
INDIA’S ORGANISATIONS ARE IN DIFFERENT STAGES OF DIGITAL TRANSFORMATION
53% 92%
agreed that every organization needs to become a digital business to drive growth
HOW ARE DIGITAL TRANSFORMATION
87%
agreed that new data insights can lead to new revenue streams
EMPOWER EMPLOYEES
7%
In progress with specific strategy
Limited or no strategy in place
40%
Full strategy in place
OPTIMIZE OPERATIONS
ENGAGE CUSTOMERS
TRANSFORM PRODUCTS & ENABLE NEW BUSINESS MODELS
131
Data is the new currency today Digitization paving way for opportunities... With the recent demonetization drive trying to shift the cash driven economy of 1.2 billion people to the digital world, creating the right digital infrastructure for data storage and management is absolutely critical, considering in the past two years alone, the world has generated 90 percent of the data in existence today. For India to evolve into a truly digitized economy, a data backbone/protocol is imperative. India needs organized data center management and systems that help increase security of critical infrastructures such as financial institutions, transportation systems and hospitals. The framework should include risk management solutions that provide holistic, in-depth approach to secure data collection, sharing and storage. Data management will be the foundational key to unlocking value from connected devices across future smart city ecosystems. The explosion of data in today’s economy has
resulted in a fundamental shift from using data to run the business to recognizing that data is the business. Data has the potential to reshape every facet of enterprises, from business models to technology and user experience.
Smart Cities and the need for Data...
Smart cities are largely data driven. For the smart cities initiative to become a reality, lot of elements need to come together. One of the critical pain points of these initiatives is going to be the surge of huge amounts of data generated by various smart devices across the cities. Here, NetApp will continue to play a big role in smart city plans in India. NetApp has signed agreements with Varanasi and Karnal to provide storage, surveillance and security infrastructure. Its campaign is
132
centered on 3 key ICT areas - citizen security, intelligent traffic management (ITMS) and G2C services around water management, waste management. The adoption of Digital Video Surveillance with data residing on its platforms for access, insight and control is something that will see widespread adoption.
Technology Trends to look for...
• There are several triggers. An example would be that organisations are open to back up their non critical data on cloud instead and keeping this in mind NetApp is offering back-up to cloud as a service using Altavault. It believes that it should make it simple and take away data management challenges from enterprises so that they can focus on their core areas while NetApp manages the rest. • While a number of IT trends are resulting in the transformation of today’s datacenters, the use of flash storage has begun to play an important role in the enterprise market in India. NetApp sees significant opportunities in
All Flash, NGDC & Cloud and its unique set of offerings makes it the pre-eminent choice of the market place. • The nexus of ‘Social, Mobility, Analytics and Cloud computing’ (SMAC) along with IoT is all leading to a data deluge and those who can be on the right side of data will succeed. While mobile technologies enable businesses to devise ways to connect with target customers, analytics helps businesses understand consumer behaviour.
The external storage market in India is expected to grow at 5.7% CAGR and hit USD434 million by 2020.Data is not only the life blood of organisations but increasingly becoming the life blood of Nations as well. Our vision is to deliver a data fabric platform for this data centric world. We want to empower our customers to change the world with data and our brand positioning revolves around this Parag Amalnerkar Marketing Leader, India & South Pacific, NetApp
Hybrid IT: A quantum leap forward accelerating delivery cycles and giving way to innovations to deliver new products and services.
Prasenjit Roy SVP & Chief Marketing Officer Netmagic (An NTT Communications Company) Businesses are only just moving from a traditional model of computing, to internetcomputing, to cloud-based computing – a very significant shift. But, one of the biggesttechnological developments for the industry to tackle is storage of this data and all its complexities.The amount of information collected by businesses today is so huge that it simply cannot bemanually processed.The industry is witnessing an upsurge of adaptive, scalable and responsive IT infrastructure solutions leading to the steady demand of data centers along with the cloud technology.From a pure technology perspective, however, I believe that we have a long road ahead of us. With the advent of Digital IT there have been 2 key events, wherein businesses need immediate time to market and always-on, highly available IT: • Run the business –You can choose to outsource hosting for selective workloads and leverage service provider capabilities for managed security, server virtualization & consolidation, etc. This approach will allow you to optimize key operations and lower the associated costs and drive strategic initiatives. • Grow the business– Business growth requires, ‘on-demand availability’ of IT infra and services. Hybrid IT approach provides flexibility to leverage service provider’s capabilities to meet such growth demand. This helps organizations to speedup time to market,
Enterprises are beginning to re-organize their business operations around a strategic “run the business” and “change the business” alignment and are well-positioned to deliver results in this model. Hybrid IT is an infrastructure option that includes an internal IT set up complemented with an external option (data center hosting, colocation, cloud). Having a hybrid IT infrastructure is advantageous as it enables organizations to consolidate, unify and scale up resources, thereby, enhancing their functionality to create highly responsive and adaptive IT infrastructures. Hybrid IT should not be confused with hybrid cloud. At NTT Netmagic, our focus has always been on continued investments in our domain focused service offerings. Having been engaged aggressively in digital transformation projects, and catering to the need to accelerate the delivery faster than the original timelines, we have adopted a hybrid IT approach that enables our customers to have a customized infrastructure. This can be further customized as per the changing market and business environment. A hybrid IT infrastructure goes a long way in providing a flexible, scalable and a high performance driven technology environment that supports the current and future business demands. Thus, a technology refresh or obsolescence (in future) is no longer a key concern and the IT department can focus on more strategic initiatives. Taking the Hybrid route enables clients to reduce risks and leverage the above approach to completely transform their processes, applications and infrastructure. This involves – • Industry certified monitoring and management of existing infra • Workload analysis to recommend optimum infra based on current and future utilisation • Consolidate workloads in state-of-theart DCs, provision DR & back-up • Hassle free migration across
infrastructures – physical + virtual • Comprehensive Managed Security suite to secure your apps • One-Stop-Shop for Cloud – Public, Private or Hybrid • Cloud Management Platform - Manage Multi-Vendor Cloud environment • Agile and responsive support for all customer requirements Netmagic and its parent company, NTT Communications are India’s leading Managed Hosting, Cloud (IaaS) and Network Services providers. They deliver the entire range of services from 11 offices and 9 carrier-neutral,
state-of-the-art data centers and 5 cloud grids across India. NTT Communications is part of the NTT Group, which is also the largest data center service provider globally, and 2nd largest global IP backbone. With 244 data centers and a network coverage across 196 countries and regions, NTT Corporation is the only global partner that supports clients with an integrated perspective across applications, infrastructure and network. We see tremendous opportunity in the data center market and right now, we are growing faster than the market. NTT Netmagic caters to the diverse requirements for IT Infrastructure across technology stacks, ranging from pure play services such as co-location and dedicated hosting, to new age deployment models namely, Cloud and virtualization, DR on Cloud, Storageas-a-Service, amongst others, to management of the entire hosted IT set-up.
133
Wi-fi is expected to become a commodity by end of this year Digitization paving way for opportunities... Digitization will increase spending in IT infrastructure. Organization will look to upgrade their networks with high bandwidth switches, deploy robust storage Systems to manage data, High-band width wi-fi systems & fool-proof security systems. Users now want to be able to connect with any device, anywhere and anytime with high quality, super-fast connections and no downtime. Time for an upgrade, 10-Gigabit is the new Gigabit, as a result of this we will see rapid transition from Gigabit switches to 10G switches in 2017. Wi-fi is expected to become a commodity by end of this year as organizations are offering it free of cost, this requires efficient controller/ Cloud based wi-fi systems to manage the access points in the network. NETGEAR enables wide range of reliable, affordable & easy to deploy wifi systems with lifetime warranty. The high-end processors of ReadyNAS 3312, 4312S and 4312X combined with their expandable storage capacity and RAM memory provide sufficient processing power and storage space for years to come, surpassing the capabilities of any other NAS solution serving the SMB. NETGEAR will move purely into solution based selling across its range of innovative networking products that connect people, power businesses, and advance the way humans live, work and play. For instance, the company plans to deploy robust WiFi systems in high-end homes with ORBI, tap ever growing home automation market using ARLO, NIGHTHAWK & ORBI and offer high-bandwidth streaming, Private Cloud and 10G switches to suit requirements of bandwidth intensive audio-video, ISP and Surveillance applications. NETGEAR’s award winning NAS will address the storage requirements for organizations while an extensive range of WiFi solutions will continue to offer wireless network solutions with longest warranties and low maintenance.
Technology Trends to look for... •
134
Digital data is extensively helping
organization to understand consumer behaviour, time of purchase and their trends. Data analytics is becoming so popular and companies are investing extensively to understand the customer needs better & most of it is done by Start-ups. • Internet of Things (IoT) requires robust wi-fi systems and there is increase in demand for Wireless devices with Wave 2 technology which provides customers in growing and medium-sized enterprises, as well as government, education, and healthcare with a next generation Wi-Fi experience that excels in high client density wireless deployments – making it the best costto-performance 802.11ac business-class wireless solution on the market today. • More people are migrating to cities in search of opportunities & thereby increasing the nuclear families day-after-day. There will be an increase in demand for Home security systems; NETGEAR Arlo Pro is the result of its singular focus to deliver the most innovative, intelligent and easy-to-use smart security products that uniquely address home and small business security needs. 100% wire-free cameras provide customers with an incredibly easy and powerful way to monitor their entire property. Now with the addition of rechargeable batteries, twoway audio, an enhanced HD video experience, advanced night vision, improved motion detection, as well as its new smart siren, Arlo Pro delivers the best stress-free toolset for protecting the loved ones.
Commitment to R&D...
NETGEAR has come up with the concept of unmanaged plus and smart switches which is followed by others. The company spends significant percentage of the revenues in Research & Development. NETGEAR R&D centers are established across the world including the one in Bangalore. NETGEAR will continue to bring Industry first products which will make the lives of the customer’s easier & increase the Network capabilities of the organization.
NETGEAR offers high end switches, Robust Wifi & secured Storages solutions wishes to align with solution partners to develop cost effective solutions for realizing our prime minister’s dream of establishing 100 smart cities Marthesh Nagendra Country Manager, India & SAARC, Netgear
SMAC going to be the biggest business propeller in 2017 Digitization paving way for opportunities...
Having established ourselves as the leading IT solutions provider, with over 1300+ installations across 61 countries, out of which 200+ are critical business process, we now want to increase our market existence and brand by expanding our direct presence across various regions. With our Intelligent BPM solution, leveraging technologies such as mobility, analytics, digital sensing and robotic process automation, we are perfectly poised to enter our next phase of growth towards attaining a better position in the global software market Diwakar Nigam MD and CEO Newgen Software Technologies 136
The country’s shift and governments focus towards digitization is a positive and welcome step for every citizen. It is just the beginning for Indian products. Currently, it is only the eCommerce sector which is leveraging technology platforms. The Government’s “Make in India” and “Digital India” campaigns will provide the muchneeded push to further technology adoption. Organizations now look for reliable and cost-effective technology partners who can provide them with flexible and scalable IT frameworks. The current conventional operations however lack situational awareness; decisions are based on inflexible and hardcoded rules and policies and the processes are manual and rigid. With the right technology partner, businesses can streamline their processes and gain operational efficiencies. The digital transformation wave is fast catching up with the CIOs and CXOs in India. Business owners are keen on automating and streamlining organizational processes through advanced Enterprise Content Management (ECM) & Business Process Management (BPM) platforms. To create operational efficiency and process standardization, end-to-end IT solutions are being preferred over siloed business applications which run independently.
Technology Trends to look for...
• SMAC has emerged as one of the key focus area for the year 2017. Convergence of Social, Mobility, Analytics and Cloud has resulted in the development of new business models for enterprises. Social media and mobile technologies have bridged gaps and weak links for businesses, connecting them
with customers. This has allowed transactions to take place in real-time. Analytics has empowered organizations to leverage the massive unstructured data to get advantage in business expansions. Cloud computing has provided enterprises with easier access to data by maintaining agility and flexibility which has enabled better business decision making. • Furthermore, this year shows promise of several emerging technological trends like digital sensing where businesses are looking to engage customers through every social channel, mobility. • The mobility market in India also foresees massive growth over the next year. The government’s push for cashless payment is expected to create a lot of new opportunities in the sector. Emergence of many new players as well as possibilities of huge investment in the area is expected to further drive SMAC adoption.
Commitment to R&D...
Driven by a team of dedicated and passionate leaders, innovation is a mainstay for Newgen. It has been building futuristic products and solutions and invests 12%15% of its revenues each year in research and development. The company’s focus will be on enhancing and innovating within the SMAC (Social, Mobile, Analytics, and Cloud) framework, while adding stronger capabilities to its products. Cloud is an important area for Newgen and it sees hike in the demand for its Cloud based solutions in the coming years. The company anticipates a Year on Year growth over the coming few years. Newgen has perfectly positioned to ride and emerge on top of this growth wave with their upcoming futuristic products. The product launches will focus around Newgen Product Lines.
oud an Overview:
Increase productivity, Unify acle Cloud is the industry’s broadest and most integrated Experience, Achieve Great fers best-in-class services across software as a service ROI (IaaS), s a service (PaaS), and infrastructure as a service
ut Oracle Cloud in your own data center. Oracle Cloud helps e innovation and business transformation by increasing database capabilities. Oracle Database Cloud Redington India Limited, Platinum Value wering costs, and reducing IT complexity. drives real business value with its ability to Added Distributor Redington India Limited, Platinum Value Added Distributor, has dedicated
support a true hybrid cloud deployment strategy:
teams for Oracle Cloud, Oracle Systems, &
100 percent compatibility. Count on the same
roof for Redington as well, which will lead to
lowering costs, and reducing IT complexity.
experience, whether on premises or in the cloud Oracle Database across the country. A VAD from Oracle provides a complete portfolio of platform and 2009, Redington India Ltd. has been closely rings for organizations needing a Oracle dedicated, private working with India in developmentinternal of all Oracle Cloud 3 verticals of Oracle Offerings. Overview of these Oracle Cloud is the industry’s broadest and T departments can drive innovation by becoming agile, three verticals most integratedcostpublic cloud. It offers best-inRedington India Ltd. helped partners and class services across software as a service (SaaS), rvice providers to their customers ownto leverage organizations. This new great ROI by promoting platform as a service (PaaS), and infrastructure selling Oracle HW & SW together. Both as a service (IaaS), and even lets you put Oracle IT to reduce day-to-day and technology administration, and partners and customers were able to enjoy the Cloud in your own data center. Oracle Cloud benefits of Oracle on Oracle concepts. This year, helps organizations drive innovation and business strategic value to the business. Oracle hardware and software will be under one transformation by increasing business agility,
Oracle on Oracle truly Oracle Database Appliance can enable the modern customers. Oracle delivers dedicated cloud itsAppliance X6-2S IT environment with managed Oracle Systemsservices across The Oracle Database Oracle designs engineered systems that and Oracle Database Appliance X6-2M have Hardware and Software business applications, middleware, database, and hardware. are pre-integrated to reduce the cost and Oracle best practices built-in and are optimized engineered to work complexity of IT infrastructures while increasing for Oracle databases. The number of processor loud Services are secure, and customized to fit together in yourcomplete, Data productivity and performance.Engineered cores, amount of main memory, and NVM systems are preassembled across every level Express (NVMe) flash storage capacity in each Center.Let Oracle Hardware ud vision. Oracle Managed Cloud Services be your of the technology stack. The integration work fully integrated system is balanced to provide Software when is done for you so new services come online optimal database performance for a wide range of p to the and cloud. quickly. Your IT team can focus on improving enterprise applications. engineered together Oracle Database sizing templates ensure that saves time and money by services and service levels—and adding value to the business. the system resources are properly allocated for simplifying deployment, database workloads running on each system. The Oracle Database Appliance X6-2S and Oracle Oracle Database maintenance, and Database Appliance X6-2M also incorporate Oracle’s latest database cloud innovations support of database on write to : oracle@redington.co.in help more businesses than ever leverage industry- NVM Express (NVMe) flash storage to increase solutions for database performance and system reliability. leading enterprise capabilities while simplifying organizations of every access for IT and developers. New data management capabilities enable companies of all size sizes to confidently and easily migrate workloads more business for its Partners and efficiency for
Mr. Johnson George Sr. General Manager Redington India Ltd.
to the cloud. Its massive cloud scalability and rapid analytics help deliver faster time to insights, greater agility, and real cost savings advantages. Whether you are developing applications or looking to migrate data management to the cloud, you now have instant access to enterprise-grade
137