Making Arii ial I tellige e S arter ith Deep Learning GPU-accelerated DL is cha gi g ho sot are is developed and how it runs Machines powered by Artiicial Intelligence (AI) are no longer science iction. Computers can learn, reason and interact with people. I believe, in the history of the computer industry, no technology or concept has held more potential, or been more fun. The era of AI has begun. While the concept of AI has been around for decades, it is the combination of research breakthroughs, the wider availability of big data and advances in graphics processing unit (GPU) technology that has ignited the AI explosion taking place today. This AI computing era is driven by a new computing model, GPU-accelerated Deep Learning. This new model — where artiicial neural networks modelled on the human brain are trained to recognize patterns from massive amounts of data — has proven to be ‘unreasonably efective’ at solving some of the most complex problems in computer science. In this era, software writes itself and machines learn. Very quickly, hundreds of billions of devices will be infused with intelligence. Thanks to this approach, AI won’t be an industry – it will be part of every industry, not to mention enabling exciting new experiences for consumers via their apps and devices.
AI for India
As India moves towards creating sustainable, tech-enabled Smart Cities, there will be a strong focus on security, intelligence and investigative capabilities. We believe India has a signiicant advantage over other countries in terms of talent, a vibrant start-up ecosystem, strong IT services and an ofshoring industry to harness the power of DL. The country has reached an inlexion point where large industries, start-ups and researchers understand the power of parallel programming to transform their work. These advances are happening primarily because of the current government’s push for digital initiatives and its subsequent investments in projects such as Digital India and National Supercomputing Mission. Next, we are very much on track to achieve one of the world’s grandest goals for supercomputing - exascale computing. The next generation of supercomputers will tackle the most complex computational science challenges, such as predicting physical and biological behaviour. We won’t just have intelligent computers, but intelligent supercomputers helping solve our biggest problems. And these computing resources will be more accessible than ever before, thanks to cloud-based usage models. For example, start-up incubator T-Hub will house the irst AI supercomputer-in-a-box, NVIDIA’s DG-X1, for start-ups in India. Such democratization of supercomputing will enable entrepreneurs to harness accelerated computing and AI to create a new class of intelligent applications that can learn, see and perceive the world as humans do.
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NVIDIA’s GPU-Accelerated Deep Learning
NVIDIA has been attracting a lot of attention in AI space recently. Baidu, Google, Facebook, Microsoft were the irst adopters of NVIDIA GPUs for DL. Start-ups and established companies are now racing to use AI to create new products and services, or improve their operations. Several years ago, NVIDIA anticipated potential of DL and invested heavily in ensuring that our compute platform includes features speciically designed for this application. At that time, a lot of people thought we were crazy! But we see this decision to pivot towards computing’s future, rather than focusing only on its present, as crucial. By collaborating closely with AI developers, we are continuing to improve our GPU designs to help data scientists get the most from their DL applications. We’ve been successful in speeding up training deep neural networks by 50x in just three years. Faster training and iteration ultimately means faster innovation and faster time to a solution or market. In December 2016, we also brought our lagship GPU Technology Conference to India for the irst time, bringing together the growing ecosystem around DL in India, from self-driving cars to robotics and AI.
AI for Everyone
GPU-accelerated DL is being applied to solve challenges in every industry around the world; it has now grown into a mainstream movement. Industries such as healthcare, life sciences, government, energy, inancial services, automotive, manufacturing, and entertainment are realizing the power of GPUs to accelerate computational workloads. While CPU-based computing faces the death of Moore’s Law, the capabilities of the GPU continue to advance faster than ever. The progress is exponential. Adoption is exponential. And we believe the impact on industry and society will also be exponential. Self-driving cars will transform the $10 trillion transportation industry. In healthcare, doctors will use AI to detect disease at the earliest possible moment, to understand the human genome and tackle cancer, or to learn from the massive volume of medical data to recommend the best treatments. And AI will usher in the 4th industrial revolution — intelligent robotics will drive a new wave of productivity improvements and enable mass consumer customization. Startups and established companies are now racing to use AI to create new products and services, or improve their operations. NVIDIA plays in a very diverse range of markets, from consumer gaming and professional graphics to the enterprise datacenter and supercomputing.
The country has reached an inflexion point where large industries, start-ups and researchers understand the power of parallel programming to transform their work. These advances are happening primarily because of the current government’s push for digital initiatives and its subsequent investments in projects such as Digital India and National Supercomputing Mission Vishal Dhupar Managing Director, NVIDIA – South Asia
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Cloud – a major growth enabler for businesses of all types A holistic channel strategy… Oracle ofers its partners a unique ability to participate in delivering the world’s most complete, open, and integrated business software and hardware solutions - from applications to disk, on-premises and in the Cloud. It works with a strong certiied, well trained partner network. Oracle believes that partners are an extended sales team of Oracle, supporting the company to take its oferings to customers across diferent verticals and geographies. Customer needs difer and will undergo change depending on their business position; in order to meet these demands, it becomes imperative for Oracle to develop partners who provide the entire gamut of solutions and services or play a niche role. Oracle’s partner network comprises a mix of partners. For instance, its hardware approach is 100% channel driven; for cloud platform and infrastructure solutions, Oracle works with boutique and growth partners, and for applications, it works closely with System Integration partners.
Partner empowerment – an ongoing process…
We are investing heavily in OPN programs to help our channel partners succeed in the marketplace with our products and solutions especially cloud offerings. Last year we unveiled a new OPN Cloud Program to help partners accelerate the growth of Oracle Cloud business.Through this program, partners showcase their Oracle Cloud expertise, vertical market offerings, and success with customers Srikanth Doranadula Senior Director & Head, Alliances & Channels - Oracle India 140
At Oracle, partner enablement is an ongoing process, be it frequent training programs delivered through virtual classrooms, hands-on implementation workshops or partner focused boot camps. Oracle believes its channel partners can make a huge diference with cloud - resell of cloud, and implementation of cloud; and what it calls ‘Oracle on Oracle’, which means selling servers and storage together, or selling software and hardware together. In addition, the growth in the mobile area ofers its channel partners tremendous opportunities through mobileenabling legacy systems, or rolling out new solutions. Oracle’s complete mobile platform and security suite and mobile extensions to many of
its enterprise applications mean it can really help partners support customers, irrespective of their requirements or at the stage at which they are in their roll-out journey. Oracle’s strategy remains consistent and its channel strategy follows suit. It wants its OPN partners to continue to invest with the company, and the independent systems vendors (ISVs) to build and port their applications onto Oracle technology - on premises and in the cloud. Oracle wants to work more with ISVs so that they can leverage the investment it makes in R&D. It also wants to help partners achieve more specializations, be recognized and win more and more with Oracle across all areas of the Oracle solution stack, and importantly in its vertical applications and in the cloud.
Technology trends to look for...
• As businesses focus on getting the most ROI from their technology investments, they will look at using modern technology paradigms like cloud, digital and IoT to navigate major market trends with agility and success. Cloud is now reckoned as a key growth enabler for organizations of all sizes across industries. India is one of the fastest growth markets when it comes to cloud adoption. Today enterprises are expected to consolidate their cloud providers and zero in on just one or two cloud providers who can help them at every step in their cloud journey. This is where it believes that Oracle’s holistic cloud strategy with a full stack approach comes into play. • Digital transformation is fast becoming a key priority for most organizations. The hardest part of digital transformation isn’t technology—it’s managing the business through change, because transformation is not just a onetime event. To future proof their businesses, organizations must architect their technology roadmap in such a way that they are able to take advantage of emerging technologies with minimal integration.
The urre t Government i iiai es prese i g a ig opportu it for enterprises Digitization paving way for opportunities... Although India has a long way to go towards completely digitizing itself, it has remarkably accepted the concept and the opportunities it brings with it. With the exponential growth of IoT and digitization, connecting everything, securely and seamlessly, has become a true art. What is required for the industry is to enable architectures that allow for convergence of a growing array of access technologies, end devices, sensors, software layers, analytics and solutions to come together. The enabling of such processes will open the gates to several new opportunities for emerging businesses within the new technological domain.
Panasonic India has been working continuously towards mobilizing new business opportunities within the digitized culture. It successfully installed Panasonic Toughpads within 3500 UP police cars under the ‘UP 100’ project to assist the police with the automation of FIR within their entire system
Deployment of proper security and surveillance network, continuous broadband facilities, smart devices and agents such as sensors and actuators which ofer real time data management alerts and information processing for the city administration, development of web based application and e services are some of the ICT elements which cities need to acquire so as to adorn the title of a ‘smart city’. The enterprise vertical will need to align itself with the visions and ideas of government, so as to provide particular solutions and product deployment in order to suice itself with their needs. The growing impetus the government of India has been giving to projects like ‘Make in India’ and ‘Smart Cities’ is the perfect opportunity for enterprise businesses to enrol themselves into such initiatives and make the most of it. Corporations involved in the segment of security and surveillance and infrastructure can rope in tremendous levels of beneit from this.
Technology Trends to look for...
The world is now moving into an era where the technology being introduced is adopting to peoples lifestyles, not the other way around. As technology is becoming more sophisticated with every passing minute, it is not technology that is driving the change, but the people. The disruptive end of technological innovation has become the benchmark of creation for companies, a process which breaks through the clutter and adapts itself to the needs of the people. Panasonic India’s venture this year into Artiicial Intelligence within smartphones and radiant cooling within the Air conditioners are standout examples of innovative product solutions.
Commitment to R&D...
Panasonic India has been laying a lot of impetus on research and development from its end. The company has recently announced its partnership with TATA ELXSI to set up a R&D facility in Bangalore. The new R&D centre will develop artiicial intelligence and robotics from India for its global operations, and also help in product designing for local manufacturing. The company also recently forayed into the realms of artiicial intelligence, with the launch of its virtual assistant ‘Arbo’ for its smartphones Eluga Ray X and Ray Max. Panasonic India has recently unveiled badminton superstar PV Sindhu as the brand ambassador of its batteries division. With her meteoric rise in the sporting world and her aspiration to become the world’s best player resonated perfectly with the Panasonic batteries brand, as both are renowned for their consistency and are aspiring to gather the numero unoposition in their respective ields.
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Digital Tra sfor aio i reasi g the ha es of ul era le risks Digitization paving way for opportunities...
We would continue to be a company that is predictive, agile and continuously improving processes, bringing down the cost of operations, without compromising on efficiency and quality. It is also important that we continue in our mission of educating businesses about the importance of a prevention-first approach to cybersecurity in order to safely harness the potential of digital technology KP Unnikrishnan Senior Director for Marketing, Asia Pacific and Japan Palo Alto Networks 142
India is on the fast track to modernizing the way it conducts business. Demonetization has been a master class for teaching an entire nation how to conduct inancial transactions in a cashless manner. New bank accounts are being opened at an unprecedented rate, e-payment services are seeing rapid growth, and digitally focused online businesses now allow ordering anything. Digitization has been a key mantra of this government since the very beginning. Technology irms and start-ups are coming together to ofer the best in class products and services to customers for making life simpler and smoother. However, all these together have increased the vulnerability of business and inancial institutions. Threats are getting bigger and hitting closer home than ever before. This is where companies like Palo Alto Networks come into play. Alongside the rapid adoption of cloud technologies and connected devices, increased awareness of security concerns will also drive demand for strong and robust solutions as businesses strive earn the trust of their customers and clients. The company sees potential across the board with the government, mid-markets, large enterprises, banks and inancial institutions, across every industry vertical.
Digital transformation afects the entire organization. For the enterprise sector, digital transformation is all about delivery of improved service to its stakeholders – the customer, the ecosystem that you are part of (including partners) and employees.
An innovative marketing approach...
In a nutshell, Palo Alto Network’s marketing approach has a 360 degree view which helps customers from evaluating and studying the vulnerabilities of their systems, implementing the right products and services, followed by an ongoing customer support plan which includes online support, licenses, renewals, case management, and many more. Companies need to step up innovation and operational eiciency, customer experience, brand and marketing eforts, as well as reduce cost. The company is looking at increasing its reach, working with businesses across all sectors and verticals, and being visible in the right industry forums. At the same time, it realized that it takes a lot to win, expand and service customers on such a rapid growth trajectory. Palo Alto Networks has always been and continues to be intensely focused on efectively scaling up its business.
Commitment to R&D...
The security industry was seeing a rapid transformation from legacy hardware and point products to integrated and automated capabilities that seamlessly work together as a platform. Palo Alto Networks has realized that customers are turning to its NextGeneration Security Platform, of which its Next-Generation Firewalls are key components, in record numbers to more efectively prevent cyberattacks no matter where their data resides. As far as R&D is concerned, Palo Alto Networks is always working to further extend its technological advantage by consciously fostering a culture of innovation and continually enhancing the capabilities of its platform. Since2016, the company has announced many launches, which were not only on new products but also from the thought leadership perspective. For instance it joined forces with PwC, entered into a global agreement with British Telecom (BT), teamed with leading Service Providers in APAC and so on. In early 2017, Palo Alto Networks launched PAN-OS 8.0, with signiicant enhancements to its Next-Generation Security Platform, enabling customers to embrace the cloud without sacriicing security.
Adopio of a digital e o o ill aid i the gro th of startups Digitization paving way for opportunities...
“With technology being infused in almost everything around, smart cities are required to enable its dwellers with access to high-speed internet ,integrated infrastructure, e-transactions, active surveillance, efficient management of public utilities such as sanitation, electricity etc. This ICT adoption in turn has led corporates to invest in technology and develop products locally, thereby also creating jobs.” Suman Reddy MD Pegasystems India
As an of-set of demonetization, allocations and new tax reforms announced as part of Budget 2017, increasingly corporates and the general public are now opting for digital transactions. Large companies are now infusing money to create omni-channel platforms in order to provide a seamless experience for their customers. Also, with the inclusion of advanced AI capabilities, predictive analytics and adaptive analytics, companies are changing the way they interact with their end customers. This transformation to become a cashless economy has opened many business opportunities for CRM players. The adoption of digital economy across sectors like banking and inancial, insurances and telecom will also indirectly aid the growth of our country’s start-up ecosystem. Customer expectations are rapidly changing at a rate faster than what companies can anticipate. With the introduction of new conversation platforms almost every day, the origin doesn’t
matter - perhaps it started of as a phone conversation which then moved into social media and then onto chatbots. The key to digital transformation for enterprises is to essentially igure out how to advance their capabilities. The biggest challenge faced by enterprises is to be able to move at the same pace as the customer. Therefore, they need to focus on unifying the entire customer experience by modernizing their platforms. IoT, Cloud, Analytics, Mobility and Social have changed the way customer experience is perceived and how solutions are built. Integrating these elements that made customer experience rich has opened up new window of opportunities.
Technology Trends to look for... • Companies need to innovate by iguring how to advance their capabilities and transform customer experience across channels: Sales, Marketing and Service. So essentially, the market trend is focused on applying Advanced AI capabilities across the customer platform to bring in the omni- function intelligence to the system and create next best action. For example – If the Sales team is trying to sell a banking product and at the same time a customer clicks on a cash back credit card link sent by the marketing team, the next best action taken by the marketing person will be to bundle in their banking product in the cash back credit card bundle and ofer it to the customer. • Recently, Pegasystems launched the irst-ever uniied Artiicial Intelligence and Robotics capabilities on its CRM platform, to not only improve Service and Sales efectiveness but also intuitively provide the next action based on customer’s interaction. Pegasystems is the irst company to do that and it truly diferentiates them from their peers.
Commitment to R&D... Pegasystem’s fundamental philosophy over the last decade has been to invest disproportionately in its Research and Development. The percentage of the revenue spent on its R&D is much higher. Pegasystems has always shown strong commitment in not just advancing the technology but rewriting their technology in order to incorporate latest advancements, best practices and create a uniied platform to evolve into world’s best software for BPM, CRM, Case – Management and Analytics.
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Digiizaio reai g opportu iies for te h olog pla ers a ross se tors Digitization paving way for opportunities...
Our solutions are streamlining employee productivity across enterprises with our digital canvas based collaboration solutions. Prysm Application Suite enables teams to explore all their data, content, applications and tools on hyper-visual digital canvases which ignite innovative thinking, drives decisions, accelerates productivity and transforms presentations into experiences GB Kumar VP APAC Operations Prysm 144
Digitisation has brought about several opportunities and possibilities of innovation. The key beneit of digitisation is that it can help increase eiciency through automation of processes, increased connectivity, scalability, enabling lexibility to work or access information from anywhere, anytime. Besides it can also help deliver key citizen beneits – healthcare, education, banking anywhere in the country thus leading to inclusive growth. Focus on digitisation across businesses and the government has created opportunities for all technology players who have solutions to address needs of a digitised economy. According to Prysm, companies have really understood the value that its solutions bring to their processes. The company is in a phase where majority of the industries have already adopted, experimented, and understood the strengths and weaknesses of video conferencing driven collaboration. The concept of content led digital canvas collaboration solution has been highly
conversations around digital transformation. For enterprises across verticals the business success has come from the talent that is resident in diferent locations. Going forward, Prysm strongly believes that pooling of the talent across boundaries will fuel innovation and productivity.
Smart Cities –A big opportunity...
For Smart Cities Prysm is ofering its canvas for command and control centre implementations and dashboards. Its large format content
collaboration and mobile solution will allow smart cities to have individual dashboards for each of the utilities and provide an opportunity to consolidate all utility parameters into a single, uniied dashboard in real-time. It will also allow all relevant stakeholders to carry this dashboard experience along with them in their laptops, tablets and mobile devices on the go. This leading edge technology approach will further help them in gaining deeper insights into all aspects of smart cities and enable quick-decision making.
Technology trends to look for...
appreciated by Prysm’s customers from across verticals. The noteworthy thought here is, once a company deploys Prysm, it only tends to look at additional deployments across regions to connect the entire organization to a single canvas. And that is where its customers ind the real value in its solutions. Technology landscape has changed, and so have business needs. Innovation, eiciency and value addition are the current buzzwords of the day. Globally everyone is looking at an enhanced productivity and eiciency and that is driving the
Most of the technology innovations today are cloud-centric. In India, the uptake of cloud is expected to grow signiicantly while a substantial amount of enterprises have already chalked out and actioned their cloud strategies. Such positive sentiments on cloud sector are now fairly common in India’s enterprise IT segment. 65% of large enterprises are using cloud technology, services and solutions as part of their IT infrastructure. At present, the Indian public cloud market alone, according to Gartner, is poised to treble to $1.9 billion (about Rs 12,000 crore) by 2018. With 10x of digital content created every ive years, cloud collaboration therefore becomes necessary to process all this content seamlessly. One needs to access multiple programs at the same time and Prysm addresses this requirement. Cloud is at the helm of Prysm’s portfolio.
5G ill e the e t Te h ologi al Re oluio i Mobility Digitization paving way for opportunities... As the country moves toward digitization, business opportunities will deinitely grow. With demonetization, a boom in the business of e-wallets and cashless transaction has been witnessed. Adoption of smartphones and an application led economy has given rise to many business opportunities that were unfathomable a few years ago. Be it booking cabs, paying bills to opening a bank account, it’s all done through mobile platforms now. Qualcomm Technologies fuelled this revolution by developing and making widely available fundamental 3G, 4G and smartphone technologies, and now the company is leading the way to 5G. While 3G and 4G connected people, 5G is going to connect everything. It’s a unifying, more capable communications fabric that will take on a much bigger role than previous generations of mobile technology. The Industrial Internet of Things (IIoT) will also be a key driver of the so-called fourth industrial revolution, which enables the interoperability of machines, assimilates and analyzes massive amounts of data and decentralizes decisions to allow for more eicient automation. Overall, Qualcomm Technologies is supporting the
development of the IIoT by partnering closely with hardware developers and manufacturers who can take advantage of its vast portfolio of technologies including mobile and IoT platforms, System-on-Chips, Bluetooth, Wi-Fi, and 3G/4G LTE connectivity solutions, and integrated software support for advanced features such as machine learning and computer vision.
Commitment to R & D... Qualcomm has one of its largest engineering operations in India with local entity presence in Bangalore, Hyderabad and Chennai. It works on a wide range of solutions that support Qualcomm’s global initiatives, which include smartphones, networking products, as well as other adjacent/IoE markets (e.g. automotive, small cells, wearables), augmented reality, advanced receiver design and mobile virtualization. Qualcomm completed about 12 years of engineering presence in Bangalore and Hyderabad as of 2016, and continues as a critical part of Qualcomm’s global engineering investment.
Summing up 2016... Qualcomm’s technologies powered the smartphone revolution and connected billions of people. its products are revolutionizing industries, including automotive, computing, IoT, healthcare and data center, and are allowing millions of devices to connect with each other in ways never before imagined. Qualcomm announced its whole hearted support to the Government of India’s Digital Initiative via Qualcomm Design in India initiative and a strategic fund of $150 million to invest in Indian start-up companies across all stages. It also announced the launch of the Qualcomm Design in India Challenge in association with NASSCOM and has also set up a Qualcomm Innovation Lab in Bangalore to provide technical and engineering support to the Indian companies in their endeavour to develop innovative ideas into workable products and hardware designs. Qualcomm through its venture arm Qualcomm Ventures has been at forefront of enabling the mobile technology start-up ecosystem in India. Qualcomm Ventures made its irst India investment in 2007, with full-ledged presence starting in early 2008. In 2015, it announced $150 million fund to support start-up ecosystem in India, of which over $23 million has been invested in new technology start-ups.
Qualcomm Technologies is re-imagining the role of wireless technology and connectivity for IIoT and smart cities in order to create smarter and more sustainable solutions. Our approach to modernizing cities is to add wireless connectivity and intelligence to existing infrastructure to enable cities to provide state-ofthe-art services without significant costs. It will be important for cities looking to deploy intelligent connected services Manoj Khilnani Marketing & Communications Lead - Qualcomm India 145
Protecio of the data is a ust for su ess of Digiizaio Any one company can introduce a product. The key at Quantum is to uncover unmet needs, even if the needs are not yet understood by prospects. By continuing to solve problems we ensure our relevancy and customer satisfaction. Quantum, as a world leader in network storage, helps organizations maintain access to their data Jim Simon Sr. Director of Marketing, APJ Quantum
Digitization paving way for opportunities... The world is moving from the physical to the digital. It has never been more imperative for end users to have a plan for protecting against loss of access to online data. Quantum channel partners are able to share insight into the ways that data access could be temporarily or permanently disrupted. In turn, they can ofer solutions such as a hybrid cloud storage infrastructure whereby a local backup of data is available as well as a secondary copy in the cloud. There is a longstanding understanding that if an enterprise organization loses its data, it has a 50% chance of being bankrupt in the coming year. Insurance of a company’s data is not an option. That said, the concept of data loss is evolving into data disruption. Even when data is recoverable, with so many operations Internet-enabled, lack of access to data can lead to immediate inancial consequences and long-term brand decline. Therefore, opportunities exist for those who can help organizations maximize uptime. This is a real need, not a hypothetical one. Several USbased airlines have experienced this irst hand. The Internet of Things (IOT) is a key
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component of ICT. Smart cities ofer their citizens, visitors, and employees real-time information to help them be more eicient. Whether it is to know when the next bus is due to arrive or real-time emergency response diagrams for irst responders, or moving municipal services from oices to the Internet, it comes back to “access.” This, in turn, is why data disruption is increasingly unacceptable. Quantum, as a world leader in network storage, helps organizations maintain access to their data. This is accomplished through multiple layers of redundancy whether it is by redundant hardware, redundant copies of data, or the intelligent spread of data across multiple
platforms or even continents as in Quantum’s object store (Lattus). Quantum’s brand positioning is summed up in just two words, “Be Certain” which we mean as be certain of accessibility, performance, and cost efectiveness.
Commitment to R&D... Quantum began more than 35 years ago in Silicon Valley. R&D is a cornerstone of its
success as in IT the useful life of a technology can often be measured in months. Quantum has its R&D team that is continuously researching on how to deliver solutions that meet the known and unknown needs of prospective customers. This also emphasizes the importance of marketing. Marketing oversees the entire lifecycle of a product or a solution from its inception until its death. In a classical sense, marketing helps to identify unmet needs among segments of target customers; leads the development of solutions; and helps promote them (along with the sales team) in the marketplace. In the case of a company like Quantum, this also means the understanding of what the channel needs and desires and building a channel program that attracts, assists, and rewards channel partners for contributing their value-added services to the so-called “value chain” that connects Quantum, Quantum channel partners, and our mutual end user customers. The continuous process ensures that the company, Quantum lives and grows eternal. Any other company can introduce a product. The key at Quantum is to uncover unmet needs, even if the needs are not yet understood by prospects. By continuing to solve problems it ensures its relevancy and customer satisfaction.
Digiizaio – a opportu it for so io-e o o i de elop e t of the country Digitization paving way for new opportunities...
LYF has leveraged different mediums ranging from print to TV as well as from outdoors to new age social media. The marketing initiatives across medium highlight the brand and product propositions that address the needs of our customers Sunil Dutt President-Devices Reliance Retail
Rather than look at digitization as only a business opportunity LYF looks at it as an opportunity for the socio-economic development of all the people in the country through improved education, higher awareness, increased productivity across sectors, reduced risks and faster growth opportunity for all. The introduction of LYF triggered fast-paced growth of the devices segment in India. The industry quickly integrated the beneits of 4G LTE on devices. The impact of LYF in enabling a rapid introduction of 4G LTE into devices is evident from the fact that almost all smartphones being introduced in the country have become 4G LTE and importantly, VoLTE enabled. LYF will continue to inluence this rapid adoption of new digital technologies among all consumers across the country. As pioneers and leaders in bringing the beneits of latest technology to people of this country, LYF will continue to introduce latest and disruptive technologies for the beneit of millions of Indians. Smart devices will be the bedrock for ICT and for the smart city initiative currently underway. For cities to emerge as smart cities, it is important that more and more people in the city have access to and are connected through smart devices. Marketing, deinitely and surely, helps to showcase the brand, products and diferentiators to the consumers. LYF has leveraged diferent mediums ranging from print to TV as well as from outdoors to new age social media. The marketing initiatives across medium highlight brand and product propositions that address the needs of its customers.
make superior technology available to wider population of the country through innovation and afordability.
Technology Trends to look for...
The only constant in technology is change and disruptive change. LYF is committed to follow the same principle for the beneit of the masses of this country.
Commitment to R&D...
LYF continues to invest in R&D and enhance its product and service oferings in order to bring innovative technology products to the consumers. It will continue its eforts to
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Co plete digiizaio ould tra slate i to a huge investment opportu it i technology Digitization paving way for opportunities...
Digital marketing is a critical component of business strategy and defines the success of any business while providing competitive edge. Irrespective of the size of the organization, marketing plays a very important role in creating the brand awareness, enhancing sales funnel and improving customer experience Nikhil Taneja Managing Director- India & SAARC, Radware 148
For a country as big as India, complete digitization translates into huge investments in technology which open up great business opportunities for businesses. Radware has already partnered with various Govt. agencies like NIC, CET-In, ERNET and are working closely with them in technology sharing and also updating them on trends globally. It expects that this synergy will continue and translate into better partnership with this booming digital economy. With enterprises across the globe embracing digital and adopting cloud technologies, signiicant opportunities lie in Ransom DDoS Attack mitigation, Enterprise Apps moving to cloud, major refresh of security tools and network function virtualization. Additionally, to make smart city concept a reality, certain key elements like development of broadband networks, use of smart devices, developing web-based applications and e-services and internet of things need to be given a thrust. Radware is well geared up to address these opportunities. Radware has always been leaders in Application Delivery and now are leaders in Cyber Security as well. It has developed a holistic strategy to enable carriers, large enterprises and e-commerce networks to become smarter, more programmable, lexible and cost-efective to be able to address both digitization challenges and opportunities. It will continue to focus on application delivery and cyber security. Despite serious sluggish market conditions in the country Radware recorded a 15% growth rate in 2016 and grew security business by
30%, riding on DDoS success which clearly relects on having a strong go-to-market strategy and eicient India leadership team in place to replicate the success story this year too.
Technology trends to look for...
Cyber Security and enabling faster and anytime application access are gaining ground and these are the areas around which Radware has continuously been working to introduce more innovative products and solutions. It is also looking at catering to the increasing cloud services in the country with its cloud DDoS and cloud WAF solutions.
Commitment to R&D...
Over the last 5 years, Radware has doubled its investments into R&D, has opened many scrubbing centres including one in India. The
company has taken the evangelization path: educating, training and initiating discussions with end users to better understand their challenges and come up with innovative solutions to address them. The fact that its competition is infringing on its patents shows Radware’s technological superiority and its commitment to innovation.
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Digital Tra sfor aio ill result i ore irtualized or sot are dei ed data centers Digitization paving way for opportunities...
“Marketing plays a critical role in the business world today and is central to the success of any business. With increased competition, marketing becomes even more important to differentiate one’s products/solutions and create the competitive edge. This holds good for organizations of all sizes.” Ashok Kumar CEO RAH Infotech
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Digitizing the 7th largest country with the 2nd largest population in the world is no mean task and this transformation provides innumerable number of opportunities for growth. Growth of smartphone market will push the data storage/security needs further up. The shift towards cloud infrastructure is already witnessed which has further increased the need for better cyber security. The move towards cashless economy will boost the need for robust security and fraud detection mechanism, application access and availability, bandwidth and all of these will bring in more and more business opportunities. While cloud computing will rule the roost, digital transformation will certainly mean consolidation resulting in more virtualized or software defined data centers. Cyber security will take the centre stage and Hyperconverged infrastructure will be the way forward. Smart city would mean information accessibility, smart connected devices, secure connections, automation, easy access to applications and services, e-Governance and inclusive society. These factors would require elements like computing devices, broadband networks, data and cyber security, application delivery networking and technologically enabled governing bodies to make smart cities a reality.
Technology Trends to look for... • The shift towards cloud computing calls for advanced information and data security and this is one area where innovative cyber security products and solutions. With more and more applications hosted on the cloud, web application security, access and acceleration would be another key area to focus on. • RAH Infotech has always adopted disruptive technologies to give its customers and partners the competitive edge in their business. The company will continue to add value to its partners and customers by bringing to them newer technologies and support its OEMs in establishing their business in the country. RAH Infotech will position itself as the most reliable value added technology distributor in India.
Commitment to R&D... As a true value added technology distributor, RAH Infotech has a tie-up with OEMs who share its vision of introducing technologically most advanced products and solutions and R&D holds the key for this to happen. All its OEMs are highly focused on R&D and have been investing heavily to come out with most advanced solutions that have a positive effect on its customers’ businesses.
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Future-proof et orks to e a ig opportunity Digitization paving way for opportunities...
In today’s environment with the increasing volume of network information and increasing number of network connections brought about by the ubiquitous Internet of Things, cloud services, and the growing demand for bandwidth. R&M’s main market – the structured cabling market – alone is growing by about three percent every year Gaurav Ahluwalia Managing Director R&M India 152
The structured cabling landscape is changing in India year on year. As companies realize the need of faster, reliable and future-proof networking solutions, IT managers are looking for solutions that ofer higher security and stronger IT infrastructure to drive their future needs. Government initiatives have also had a positive impact on the structured cabling industry. The smart cities’ initiative and the big push towards digitization have created tremendous growth potential for the structured cabling market in India. This trend of digitalization only shows us that India is on the road to becoming a less cash / cashless economy in the future. R&M foresees a growth of opportunities and greater demand for future proof networks from enterprises. R&M makes sure companies always have a future proof solution that will last them many years and will have the ability to be upgraded. R&M intend to continue building on its success and ofer high performance cabling solutions that meet international quality standards and are modular so as to be highly lexible and future-proof. Hardware manufacturer Cisco estimates that 50 billion sensors will be connected to the Internet of Things by 2020, while chip manufacturer Intel predicts that, by 2030, some 200 billion items, appliances, devices, machines, and buildings will have an internet connection. Someone is going to have to manage all of these connections and devices. On this basis, R&M is expecting to see growing demand for integrated network solutions based on comprehensive planning that include the technology and software for digitalization, monitoring, and management, as well as cabling systems.
Product Innovation by R&M... R&M has introduced the next generation of automated infrastructure management (AIM) – “R&MinteliPhy” for the world’s highest density iber solutions – “Netscale” now runs in continuous self-testing mode to automate system health checks. Netscale combined with R&MinteliPhy ensures up-to-date key information is always available, supporting infrastructure managers’ decision-making and helping avoid risks. R&M has an appropriate solution in the form of R&MinteliPhy. This network monitoring system monitors cabling across all distances and in all magnitudes, and also enables three-dimensional digital representation of the data center infrastructure. R&M is gradually adding software and services to its cabling portfolio. R&M is building up the expertise needed to be able to manage and support IT processes relating to infrastructure. The company is also working on further developments, with the aim of making the management of data networks more user-friendly.
Commitment to R&D... R&M has always had a strong focus on innovation and no compromise on the quality of its products. The company will continue to develop and improve its existing product portfolio and this will allow them to grow across all segments of its business capabilities – structured cabling, FTTH or data center. R&M has always had a strong focus on enhancing the iber and data center solution portfolio and it will continue to improve its strength in these areas. The company continues to invest a large portion of its revenue back in to R&D to develop future products and solutions.
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IT i frastru ture arket sees high gro th pote ial ith Digiizaio Digitization paving way for opportunities... Ricoh sees a lot of business opportunities not only with digitization at the time of data entry, but with converting such paper-based records to digitized images for quick retrieval and easier management. This in turn will save a lot of storage cost of such records as well as improve the productivity. With the emergence of advanced technologies like cloud, internet of things [IoT] and analytics, the IT infrastructure market is growing remarkably after digitization. Enterprises can now beneit from outstanding IT infrastructure and advanced tech products that are very afordable. This will catapult business productivity and eiciency by helping them reinvent and create new products for the unfulilled needs of the existing and future customers.
Product Innovation by Ricoh... Ricoh has been providing the on premise device management platform which can be connected to cloud to help customers to monitor the performance as well as usage of printing devices. This server based software solution, Device Manager NX helps customers to track the usage and optimise the printing which reduces the cost and usage of IT resources. In December 2016, Ricoh introduced its very irst service for printing, Printer as a Service (PaaS). It provides the print services on monthly consumption basis using mobility and security. The PaaS platform works on cloud, which ensures the machine uptime is maximized through real time monitoring and proactively takes care of maintenance requirements and
timely supply of toner cartridges. In case of internet unavailability, the machines can be monitored through GSM platform. The bigger turn around will be in the small medium customer segment who are predominantly in the manual processes and paper work. The company foresees a revolution of digitisation happening in the SMB segment. They will be migrating to cloud and mobility faster than the enterprise customers to reduce the IT Infra investment. The rapid change in the IT segment will also push them to adopt cloud-based solutions rather than investing on ixed assets. The digital expression of technology now updates all aspects of business, from ideation to distribution. Globalization is a key driving factor for growth across established businesses and evolving markets. With the constraints being pulled down, new players are exposed to larger platforms to display their ideas and make an impact. Simultaneously, customers are now demanding advanced methods of engagement that are personalized, bespoke and apt for individual use and convenience. Big data, advanced analytics and social technologies need to be embedded, for a better understanding of the market and organizational infrastructure before introducing a product/solution.
Commitment to R&D... It is believed that businesses that are typically associated with rapid technological developments earn huge beneits from high R&D expenditures. Talking of beneits, apart from maximizing longterm ROI, R&D fosters a favourable climate for creativity and innovation. A business also has a competitive edge over its competitors. R&D is fundamental to Ricoh for introducing breakthrough products in the market.
Ricoh will be strengthening the home grown document management solution, RicohDocs by adding several features and modules. This will empower the small medium customers to choose the solution based on the current requirement with the flexibility to expand, as they grow in addition to new technology adaptation and adoption in the Industry Yuki Uchida VP & CMO Ricoh India
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Ru kus Unleashed - the ideal Wi-Fi Opio for SMBs On in 60 Seconds When your IT is stretched—and when is it not?—you just don’t have time for coniguration complexity. With Unleashed, you can set up and conigure your new WLAN in under 60 seconds.
Fast, Everywhere, all the Time Consumers now expect Wi-Fi wherever they go. And, if they cannot get hold of high performance connectivity, they will go elsewhere. But deploying and maintaining a high performance Wi-Fi network takes time, technical knowledge and money. Small and midsize businesses (SMBs) typically have inancial and IT resource constraints, making it diicult to keep up with these increasing customer demands. So how do these businesses keep up with growing customer expectations with small budgets and little to no IT staf or knowledge? When it comes to Wi-Fi infrastructure, there really are three options for SMBs · First, an SMB can choose a cheap, consumer-grade Wi-Fi. But, they will likely have to deal with connectivity issues, poor performance, and the inability to withstand highdensity environments. And what does poor Wi-Fi connectivity and performance lead to? Unhappy customers. · The second option is to choose a feature-rich, expensive WLAN infrastructure. In this scenario, the business will need to have the IT knowledge or staf to deploy and maintain the complex infrastructure, something SMBs typically do not have.
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· The third option is to not invest in Wi-Fi at all. Without Wi-Fi, SMBs will not be providing a service that the majority of consumers are expecting, limiting new and repeat customers, and driving down sales and the opportunity for growth. In comes Ruckus Unleashed- the ideal option for an SMB who wants high performance at a low cost. This solution is easy to deploy, manage, and comes with all the proprietary technology Ruckus is known for. It is important to mention here that Unleashed is controller-less? In a traditional Wi-Fi network, the controller provides consolidated management for the entire Wi-Fi network in one place. These devices can be physical or virtual, and communicate with all APs in the network at the same time. But, the set up of a Wi-Fi network with a controller can take time, costs money, and often needs IT expertise. And that is where Ruckus Unleashed comes into play. With Unleashed, the functionality of the Ruckus controller platform is embedded directly into the Unleashed APs. So, ideally the only choice for SMBs is Ruckus Unleashed - Advanced RF performance, redundancy, and resiliency all in a cost-efective package.
Nobody wants bad Wi-Fi. Customers hate it and, frankly, you don’t have time for it. Fortunately, that’s not something you need to worry about with Unleashed. Unleashed access points are packed with ten years of patented Wi-Fi performance innovations— innovations that ensure you and your customers will be in Wi-Fi heaven, no matter how tough the environment.
Fewer Boxes Mean Lower Costs Let’s face it; the easiest way to spend less on equipment is to have less equipment. With controller functionality built right into access points themselves, you don’t have to worry about another box to manage. With few (if any!) IT staf, your small to medium-sized businesses (SMBs) need a more-than-simple way to get your staf—and your customers connected. Unleashed checks all the boxes.
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Digital Tra sfor aio de a ds a fu da e tal re-thi k of the et ork Digitization paving way for opportunities...
SteelConnect – Leveraging Riverbed’s application DNA...
The cloud market in India continues to grow at a rapid pace, with spending on public cloud services expected to reach $1.81 Billion in 2017, up 38 percent from 2016 (Source: Gartner). The continued push for digitalisation by the Government of India through initiatives like Digital India and Smart City - as well as moves towards a ‘less cash’ society – is directly and indirectly fuelling this growth. While there have been major advancements in cloud computing, cloud storage and cloud apps, traditional networking has been left behind. In fact, Gartner says 50% of cloud deployments will sufer from business-impacting performance issues, requiring extensive network redesign.
Organisations in India are under tremendous pressure to transform digitally and to deliver more agile, simple, scalable and cost-eicient services to their customers. Legacy approaches to networking - built long before the cloud formed - are hardware-centric, rigid, and error-prone; preventing businesses from moving forward and threatening investments in digital transformation and the cloud. A complete rethink of networking in the cloud era is needed. This is where Riverbed sees a signiicant business opportunity, and precisely why the company has launched SteelConnect – a software-deined, applicationdeined networking solution that leverages Riverbed’s application DNA and integrates industry-leading visibility, to provide the agility, simplicity and speed enterprises need to manage today’s complex cloud and hybrid architectures. Think of SD-WAN like re-architecting a house, but with the plumbing, painting, electricity and gas all supplied with the click of a mouse. SteelConnect provides a new experience of networking for both IT and business, where deploying and managing network services is as intuitive as downloading apps onto your smart phone and as instant as spinning up compute and storage resources in the cloud. Riverbed believes it has the potential to disrupt the multi-billion dollar branch oice router market and re-deine networking in India.
While investment in digital transformation initiatives is set to surpass USD 2 trillion by 2019 globally, it has been predicted by IDC that 60% of Digital Transformation initiatives will fail this year because of a lack of strategic infrastructure. It makes sense. Legacy approaches to networking– which haven’t changed much in the last 20 years - weren’t designed for the cloud, neither for IoT or mobility nor for increasing threats to security. Digital Transformation – and the technologies that underpin it - demands a fundamental re-think of the network. Also, ensuring smart cities’ success demands a secure, modern IT infrastructure to support it and leading edge tools that simplify the complexity of hybrid IT, drive maximum agility, visibility, performance, and eiciency. The building blocks of this modern IT infrastructure include: software-deined WAN, application acceleration and visibility solutions.
Commitment to R&D... Relative to the overall revenue, Riverbed invests more than the average technology company (15% of its annual revenues globally). Riverbed has increased this spend over the last few years, which relects its strong commitment to driving further innovation in app performance and emerging technologies such as SD-WAN. In fact, the company has expanded its Bangalorebased R&D team just last year with the intention to grow local contribution to that objective.
Riverbed is going into the mainstream networking market for the first time. From a brand positioning perspective, our focus is on strengthening Riverbed’s position as a digital-first company driving enterprise networking into the cloud era, and addressing some of the biggest challenges today’s organizations are facing in their digital transformation journey Nagendra Venkaswamy Vice President, India and SAARC Riverbed Technology
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Aci e i dustry paricipaio to be a key to success of go er e t IT i iiai es “SAP is helping Indian organizations of all sizes and across industry verticals to move ahead in the digital journey and become GST compliant. It launched ‘GST in a Box’, an allinclusive solution portfolio for SMEs to digitize their business and achieve sustainable growth in the GST era. SAP also embarked on a 21 city ‘GST Health Check Drive’ to evaluate and educate organizations that are preparing for their transition to the new tax regime.” Vivek Malhotra Vice President, General Business, SAP Indian Subcontinent
Digitization paving way for opportunities... SAP’s vision is to help the world run better and improve people’s lives. It strives to make its world a better, more sustainable place and help solve some of its most complex problems. The company executes on its vision by empowering its customers to become digital businesses through SAP technology, so they can address the challenges facing the world today and have an impact in three vital areas • Economy: SAP software and technology enables customers to innovate and build strong industries and infrastructure • Society: SAP software and technology is addressing complex challenges around disease prevention and detection, as well as providing solutions for smarter government and smarter cities • Environment: SAP software and technology is helping its customers make the world more energy efficient and drive more sustainable supply chains around the world The impending implementation of GST Law has further opened new avenues for SAP. 3-5 billion invoice uploads are expected to take place every month and SAP estimates that at least 40% of these will pass through a SAP-enabled system.
Technology trends to look for...
There have been dramatic IT changes witnessed over the last 40 years, from mainframes to PCs, to the internet and now social and mobility. The world is also at the dawn of the next big technology change where everything is connected and software is embedded in every part of life. Some key technology topics that are expected to trend in coming months are • Machine Learning: Recent technological advancements such as availability of big data, improved processing power and better algorithms have made machine learning applicable in large scale. For software and cloud vendors, this will create a once-in-a-generation opportunity to help firms achieve major changes in their cost base • Conversational Applications: Conversational applications, which enable humans to interact with machines using natural language, will lead the next big paradigm shift in computing. Chatbots, digital assistants, and applications enabled with natural language processing (NLP) will change how users interact with software including that of SAP and how software interacts with users. • Blockchain Technologies: This opens a window of opportunity for actively participating in shaping blockchain
according to enterprise requirements and customer needs. Even today, blockchain has a significant impact on the industries at the forefront and how they react, adapt, and change. • Multi-Modal User Experience: Multi-modal user experiences include a wide range of interfaces that will revolutionize how customers interact with software systems and devices. Utilizing intentional and unintentional methods of input such as voice or gestures will allow to interact with software systems in a more efficient way.
Smart Cities –A big opportunity... IT is changing the growth of cities. Internet has changed the traditional urban planning model and compelling planners to not only consider the physical planning of a city but also to consider the use of IT to make the economy, environment, mobility and governance of a city more efficient and effective. Digital India, which is the flagship program of the current Government, provides the foundation for ICT policies and for the holistic realization of the dream of digitally inclusive development. Digital transformation will fast track e-governance by allowing re-imagination of government models and processes.
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Internet of Thi gs ill ha ge the a people li e a d work Digitization paving way for opportunities... In the original form the Internet was all about connecting people. It then expanded to connecting business processes. Today it connects machine, vehicles, payments and things. This is where so much of data gets produced. And this data works as great ammunition for hypertargeting consumers for marketers. Digitization is deinitely the future of the world and Internet of Things is the next wave of digital transformation. Businesses now need to make informed decisions to position themselves to maximize IoT’s value in their organization as it will function as a source of innovation, business model disruption and economic growth for businesses, governments and emerging economies. A logical progression of and acceleration into the Information Age, IoT will change how we live and work, manage precious resources, run manufacturing processes, and operate businesses. Just as important, it will create and drive new economic opportunity, with some estimates projecting IoT’s impact on global GDP topping $14 trillion by 2020. Digitization is changing the way people work and create opportunities for new services. It can be absolutely transformational for eiciency. Digitization can be a great enabler in bringing about energy security in India. By providing safe, reliable and eicient power supply through a network of digitized grids and distribution systems India can signiicantly beneit from digitization.
Technology Trends to look for...
Schneider Electric empowers customers and partners to augment operations reaching new levels of operational efficiency, sustainability, asset performance, actionable intelligence, and people productivity Bidisha Nagaraj CMO Schneider Electric, India
• Major global trends such as digitization, urbanisation and sustainability are converging in the drive to make the world’s cities better places to live and work. However today the pace of change, and in particular population growth in urban areas, is creating new, unprecedented challenges. With 70% of the world’s population expected to be living in cities by 2050, and energy use expected to grow by 40% in the next two decades, there will be the need for a new order of thinking if municipalities are going to rise to the challenge of ensuring cities utilise resources in a way that provides enough for all to enjoy a sustainable and afordable high quality of life. •
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Schneider’s new campaign EcoStruxure
enables Schneider Electric, its partners, and enduser customers to develop scalable and converged IT/OT solutions through Innovation at Every Level that leverages connectivity and data to create controls and actionable business insights, with the combined power of analytics and closedloop applications. • Schneider Electric enjoys a strong position in process automation and is wellplaced to address these challenges. The company leverages the Group’s extensive software capabilities to help customers in key industries, such as mining, oil & gas, food-processing or cement plants, improve their productivity and operational eiciency, reduce their energy consumption and optimize their use of resources.
An innovative marketing mix... Business successes emerge from a deep understanding of its market, the target audience and the skill of anticipating future needs and disruptions. Marketing is the only function that inluences all these indicators. It plays the role of getting the business to view its challenges from the customer side. To evolve a sound marketing strategy one needs to understand the customer journey, their pain points and their motivations. Therefore, the efectiveness of a strong marketing strategy in a large and medium enterprise will help them with a competitive edge. Schneider Electric believes in constant evolution. As part of the company’s thrust on innovation, the company continues to invest 5% of its revenue into R&D. Trends like digitization and Internet of Things have opened-up newer horizons as far as business innovations are concerned.
De a d for i for aio se urit soluio s to gro ith digital tra sfor aio Digitization paving way for opportunities...
Smart cities need ICT elements like better connectivity, higher network speeds, better information security, cloud computing and mobile technology solutions. These technology solutions need to be extensivelyavailable with better connected IT systems and at a reasonable cost. On the flip side, this would mean fading away of IT perimeters.Seclore’s information security solution has a definite and increased role to play in connected smart cities Rohit Oberoi Director Channel – India & Middle East, Seclore Technology
As the nation moves towards digitization and a less cash economy, electronic documents wouldincreasingly be shared, raising information security concerns beyond any deined perimeter. There would also be an increase in movement of information from one organisation to another. Hence, there will be new business opportunities for organisations that provide security solutions, which transcend boundaries. Seclore believes that this gives theman opportunity to satisfy borderless information security requirements of a digitized and less cash economy. As digital transformation would become more pervasive, there would be greater demand for information security solutions. Digital Transformation would bring about increased networking and demise of an organisation’s IT perimeter. The awareness of cyber security threats is increasing and with data leakage stories making headlines every day, the topic has entered mainstream discourse. The day is not far when companies are sued by customers for not keeping their private data safe. This growing awareness, coupled with the government’s willingness to acknowledge the national security risks posed by cyberattacks, makes us hopeful we’ll see meaningful progress made in the ight to create efective cyber-legislation by the end of 2017. Today, ransomware epidemics are a reminder that the cybercrime economy is based on the principles of capitalism. Until organisations persistently protect information at the data level (and stop paying the ransom), these attacks won’t slow down. And, as companies increasingly utilize third party service providers to reduce costs, more and more information will be at risk. Organisations need to acknowledge the need to secure the data itself, and not just infrastructure and devices. The shift to persistent data-centric has already begun with Enterprise Digital Rights Management (EDRM) capabilities as a key requirement in their Enterprise File Synch and Share (EFSS). In fact several vendors have already jumped on the data-centric security trend in 2016, with Citrix and IBM adding Rights Management features to their EFSS and Enterprise Content Management (ECM) oferings. For enterprises around the world, balancing security and eiciency is imperative—to sustain solid data integrity in and outside the organization without compromising the resources and processes that make the business work. As a result, more companies are seeking solutions that ensure data and iles are protected regardless of their format, who creates and uses them, or where or how they are sent. But most of all, enterprises want to naturally augment their existing systems (DLP, EFSS, ERP, ECM) with persistent data-centric
security, to protect information wherever it travels. This is why more enterprises are choosing Seclore. Seclore’s go-to-market strategy aims at strengthening their brand positioning as the most advanced, secure, and automated EDRM solution that persistently protects data and iles anywhere they go.
Technology trends to look for...
The trends that are important in an information security vertical are increased networking, cloud computing, greater digitisation, mobile devices and proliferation of internet. These put information outside an organisation’s boundaries and call for innovative solutions such as Seclore’s. With these trends at play, we can expect to see organisations placing stricter compliance regulations on their third-party outsource vendors and other external collaboration partners. Third-parties such as advisors, vendors, subcontractors and business partners pose a huge risk to organizations because they require access to systems and data to conduct business, yet there is no accountability in the way they handle a company’s data.
Commitment to R&D...
Marketing is a combination of art and science to generate the best customer experience. The idea is to understand the customer’s need in detail and based on the need gap, tailor products to achieve success.Security today is fragmented and not centralized; data security has traditionally focused only on securing information that stays within a boundary. This can be the network boundary, the endpoint boundary, the personnel boundary – and so on. We have diferent security tools for diferent data silos. A piece of data might be governed by one policy inside an application, by another policy on the endpoint, by yet another policy on a ile server, yet another on the vendor’s inbox, yet another on the vendor’s ile server, and so on. In fact, the very concept of endpoint security is boundary-centric and not data-centric – and endpoint security is the most potent symptom of this traditional approach. Seclore’s commitment to research and development arises out of ingrained need to serve its customers better. They combine their deep industry expertise by partnering with theircustomers. Information leakage points and existing IT environment are studied, before solutions are designed. This ensures seamless extension of the customers’ security infrastructure beyond the organization. Seclore constantly improves the quality of its products to make them robust and reliable. Theyinvest considerably in research and development to provide enhanced products that meet requirements of technology trends. While Seclore does not bifurcate between research led development and routine development, it is safe to say that they constantly innovating to provide better solutions that not only improve customer experience, but also provides better security.
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Datacenter i frastru ture arket to ha e a i pa t o data storage spa e Digitization paving way for opportunities...
With total storage demands comfortably flirting in the exabyte range over the next 10 years, Seagate is leading the storage industry in innovative drive technologies that increase reliability and performance, and deliver the highest possible capacities that enterprises and cloud builders demand Sameer Bhatia Country Manager – India & SAARC, Seagate Technology
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Indian enterprises have started to embrace latest technologies to improve the operational eiciency, business processes to address the competitive environment. Digital transformation is capable of transforming businesses by improving business agility, empowering stakeholders and working towards new revenue models and preserving data plays an important role in achieving these goals. Latest research estimates say that India Data storage market would grow at CAGR OF 7% till 2021. Rising investments by IT players for strengthening their data center infrastructure is also expected to have a huge positive impact on the country’s data storage market in the coming years. Seagate is fully geared up with its products for both enterprise and consumer space to support this surge in data and support its customer’s need in India. Seagate is the irst to pioneer a purpose-built drive for surveillance systems a decade ago. The breathtaking increase in the deployment of IOT, mobility devices, Cloud infrastructure, and social media usage has estimated machine-tomachine data transactions making up 50% of all data transmitted over the Internet. Seagate is leveraging its 35 years plus legacy of innovation and continuous R&D, to anticipate storage requirements well in advance and create solutions that are customized for speciic usages.
Technology trends to look for...
The surveillance market in India is growing at a great pace. With the country’s focus on smart cities and the rising need for better safety and
security, the emphasis and relevance of video surveillance is increasing. Seagate has recently launched Seagate’s latest 10TB SkyHawk for surveillance systems relying on large storage solutions for network video recording (NVR). For Seagate, purpose-built or optimized doesn’t just mean high capacity or higher speed. When Seagate calls it ‘optimized,’ it means the drive ofers speciic technologies that can best manage the data workload and maximize the value of the data. For SkyHawk, it uses rotational vibration sensors to help minimize read/ write errors, and can support the razor sharp vision of 64 cameras, more than any other drive on the market. In addition, Image Perfect irmware supports 24×7 surveillance-optimized workloads tuned to record 90% of the time and play back video footage the remaining 10%, and supports more cameras recording at higher resolutions than traditional drives.
Commitment to R&D...
Seagate is very focused on R&D and is constantly upgrading its portfolio to better meet customer goals. Its customers and channel partners need to know and understand the value brought in by its passion for R&D. Seagate is one of the earliest players in data storage. It invests about a billion dollars in R&D across its businesses and has delivered technology and products that have set new benchmarks. Be it developing cutting edge technologies like HAMR (Heat Assisted Magnetic Recording) or building the world’s fastest, largest and densest drives, Seagate is always at the forefront of new technology and raising the bars for others to follow.
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Sif ’s d a i usi ess odel helps I dia I . go digital
Arvind Saxena Group Marketing Head Sify Technologies Marketing - a strong business enabler…
Marketing has evolved to become the key source of inputs on the market trends and demands, customer buying behavior and preferences, product feedback that feeds into the product innovation roadmap, mechanisms to enhance customer experiences and much more. Marketing now has an all-encompassing role in every organization. Right from supporting the HR departments in attracting and retaining the best talent from the industry, to building a growth-oriented and customer centric culture, all the way to supporting the Finance team efectively communicate company’s inancial health and strengths to the stakeholders leaving them enticed about growth prospects and creating brand equity for the organization – Marketing plays a crucial role across the spectrum. It is imperative for organizations today to devise strategies that enable strong marketing ecosystems to thrive. Access to a large pool of experts will help the organization evolve faster to meet the everchanging demands and keep customer always ahead. Use of SMAC technologies to deliver hyper-personalized customer experiences, co-creating solutions along with customers and aligning marketing strategy with the customer’s buying journey goes a long way in delivering the brand promise.
Digitization paving way for new opportunities...
PM Narendra Modi advocating the adoption of digital technology for inancial transactions in India to reduce the amount of cash in the system and create a trail of transactions is expected to give the much-needed boost to the Indian economy. Mobile banking initiatives, launch of the Unique
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Payments System and inancial inclusion initiatives like Jan-DhanYojna that are bringing a large mass of unbanked population into the banking fold are all crucial steps in this direction, throwing open huge opportunities for ICT players like Sify. This new cashless economy will require the underlying IT infrastructure and services, as well as scalable, secure and agile systems to cater to the growing demand for inancial services within the country. Providing a secure environment with fool-proof authentication mechanisms, safeguarding users from cyber attacks and protection of the inancial data will be an integral part of the IT solutions. For ICT players, this will lead to increased business opportunities for end-toend management of the payments systems. The underlying technology will be the backbone for the success of this national initiative. Digital transformation has made enterprises cognizant of evolving consumer behaviour irrespective of market share, brand loyalty and distribution strength. Enterprises are reviewing their existing business models, customer experiences delivered and existing operational processes, identifying and building new capabilities for digital consumers. Cloud computing, virtualization and programmable networking have shown that network, compute, and storage resources can be available at attractive price points and can be scaled up or down on demand. Industry convergence is becoming commonplace as technology adoption increases at an exponential rate. For enterprises, this means that multiple avenues will open up in creating new value propositions, new revenue streams, streamlining operational eiciencies and new business delivery models. Emerging technologies are already beginning to play a pivotal role beyond traditional cloud, analytics and network solutions. Inevitably, the future of industries and business models will be built around smart and intelligent IT solutions. In other words, organizations are operating in what the World Economic Forum believes is the fourth industrial revolution or industry 4.0. Globally, there are a myriad examples of business disruption are seen where technologies like AI and IoT sensors are being widely applied, cutting across verticals to provide frictionless customer and stakeholder experiences. However,
certain technologies will shape industry domains in ways that are going to be profound. Many experts are already heralding Blockchain technology as a panacea to transform the banking experience in providing secure, layer-less transactions in commercial bookkeeping. However, it is important to note that leveraging digital transformation opportunities will require an organization culture to imbibe a transformer mindset. Sify’s dynamic business model as an end-to-end technology services provider ofers best-in-class future- proof enterprise IT solutions across the spectrum, be it state-of-the-art networking or telecom infrastructure, CDN and other IT acceleration services, cloud services, SAP management and services, data center services as well as huge turnkey solutions. Sify’s SMACnet ofering has been designed for the new age enterprise which is on-demand, agile, social by design and leverages the best of IT capabilities on cloud and analytics for data driven business opportunities. From a solutions provider, Sify has moved up the value chain to become a transformation enabler, partnering with clients with a consultative model that solves client IT challenges through a singlewindow approach. Taking the consultative approach further, for the current inancial year Sify will be focusing on reinforcing its position in key enterprise verticals where it has a lot to ofer in terms of business transformation. Sify’s thrust will be on enabling transformational frameworks in business verticals like BFSI, Manufacturing, Retail & e-commerce, IT/ ITeS, Healthcare and Pharma, Media & Entertainment, Education and Government.
Technology Trends to look for...
· The current IT buying landscape for enterprises is witnessing a gradual shift from the CIO, CTO and IT Heads to top level management buyin from CEOs and CFOs. IT buying is becoming more democratized with line of business managers becoming involved in IT purchases, suited to their divisional requirements, with a shadow IT culture prevalent in many organizations. Data driven approaches have meant that CMOs and Chief Digital Oicers have a say in the buying decision and the HR head is also wielding a pivotal role. Because of these changing scenarios, an ICT service provider may have to take a two pronged
approach in looking at an enterprise technology needs at a holistic level, whilst coming out with micro-level strategies at LOB levels. · Globalization and internet have been the two key forces which have given rise to a world which can be digitally transformed. The tremendous cost reductions, competitive advantages, and customer-driven innovations are the transformational outcomes of a fully digitized enterprise. Going beyond legacy information and communications technology, digitization powered by cloud computing, mobile computing, programmable networks, and other innovations always provide a much more dynamic, richer, alwayson experience for employees and customers. With cloud managed services models and programmable networks, it is also less expensive than ever to digitize business processes. Increasingly, digitization is now a key strategic pillar for enterprise growth. · Digital enterprises are redrawing the future as the physical and virtual worlds blur in pursuit of business redesign and competitive strategies, industries, markets and organizations. Major business and technology advancements such as Artiicial Intelligence, Robotic Process Automation, IoT, 3D printing and smart machines are growing at faster pace, disrupting existing business models.
Commitment to R&D...
Sify’s business model has been constantly evolving over the past 20 years to keep in sync with the changes and growth in the market place. Sify has been one of the pioneers in networking infrastructure, among the irst to have an MPLS and irst private ISP in India. From pioneering cyber cafes in the late ’90s to introducing enterprise cloud services as early as 2008, to the irst tier 3 data center and now in the present scenario with Data Center Transformation services, host of latest Cloud oferings under the GoIninit portfolio, Managed WIFI and WAN Transformation, Sify has been adept in innovating itself according to the evolving ICT landscape and customer demands. All these industry-irst milestones would not be possible without a robust R&D environment, a philosophy which focuses on dealing with enterprise technology challenges by architecting solutions that lead to newer transformative business models, thereby keeping its 9000 plus customers ahead of the technology curve.
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Smart Grids- A O er ie Governments and power companies across the world have recognized that the traditional grid, which has not signiicantly changed in 100 years, must be replaced by more eicient, lexible and intelligent energy-distribution networks, called Smart Grids. These are digitally monitored; selfhealing energy systems that deliver electricity or gas from generation sources, including distributed renewable sources, to points of consumption. They optimize power delivery and facilitate two-way communication across the grid, enabling end-user energy management, minimizing power disruptions and transporting only the required amount of power. The result is lower cost to the utility and the customer, more reliable power, and reduced carbon emissions.
Smart Metering
Smart meters ind their use in Residential and Industrial metering sector for electricity and gas meters where there is a need to know real time information on energy usage. Consumers and Utilities are able to monitor their energy consumption. It enables utilities to plug any communication module on to a smart meter, giving them lexibility to communicate wirelessly using various technologies like LPRF radio modules or GSM/GPRS or through wired medium (PLC or RS-485). The smart meter can communicate over IPV6 network giving the consumer and utility, information and complete control over power usage. At STMicroelectronics, we ofer a complete set of semiconductor products to implement energy, water, heat and gas meters, as well as concentrators or multi utility controllers. The portfolio includes power-line modems, 8- and 32-bit microcontrollers, 32-bit microprocessors, ASSPs for metrology, real-time clocks, EEPROMs, power supply products and security products.
Smart Meter- The Indian Scenario
The India Power Sector is challenged by power loss during transmission and distribution. The Indian Electricity market is facing a serious challenge in providing continuous power supply to consumers. By implementing prepaid smart meters in the Residential segment Utilities can beneit by collecting the cash before consumption. By using the feature of “Remote Disconnect” functionality, Utilities can remove a customer who has not paid the bills. Consumers are able to monitor their energy consumption patterns and also watch their usage costs on an in- home display unit and as a consequence they change their consumption patterns. Consumers also adapt to use energy when it is cheaper as per the diferent schemes ofered by the utilities. Also the in-built Tamper controls features in smart meters facilitate the utility to power theft. The consumer’s energy usage patterns are analyzed to detect unexpected consumption patterns, and can indicate a potential theft. The smart meters speciication includes 6LowPAN, IEEE802.15.4/15.4g protocols and DLMS on application layer for communication. With DLMS as a standard application protocol smart meters will incorporate any future communication technology module. Smart metering is the key focus from government and the state utilities are focusing on smart metering to improve grid infrastructure.
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Smart grid in India
Smart Grid in India is becoming the key application in Indian power sector. Smart meters will help to overcome the challenges in the power sector as they will enable utilities to access energy consumption data from remote without manually reading the meter. It will help in managing the power supply distribution from remote and it will beneit the consumers to monitor and reduce their power consumption remotely as it will provide real time accurate power consumption data. This data can be accessed frequently as required and also available in the consumer premises on InHome display unit. So the communication feature of the smart meter provides the utility to manage power load and reduce losses. Depending on the load requirement and by constant monitoring of the load of a particular area, the utilities can implement the diferent tarif plan for that area to manage peak hour’s demands. Also Smart meters will help to check the theft, power pilferage and monitor the quality of power supplied to the consumers.
Smart Metering Implementation in Europe
ST participated to Expo Milano 2015 with its partner ENEL to demonstrate innovative digital technologies. A “smart city” model was developed by means of innovative communication technologies, services and energy eiciency to show how these contribute to a better environment and quality of life. The Expo site is a “digital smart city”, whose citizens are the visitors. They can combine real and virtual experiences by participating actively in the exhibition and receiving detailed information on topics of interest, via their smart phones. ST also participated in European Utility Week in Vienna in November2015 where we demonstrated how to deliver smart solutions for power and energy management for Smart cities. STCOMET is being implemented in France in a program called SOGRID with ERDF / SAGEMCOM and NEXANS in the city of Toulouse. Successful experiments have been made passing communication signals over the medium voltage of the GRID. This project attracted a lot of interest in Vienna, and many customers are interested in the capabilities ofered by our solution. The G3 Alliance, the Prime Alliance and the Meters & More Alliance were all displaying our STCOMET boards European Utility Week covers all major value streams from transmission to the end-user. ST and our partner A.P. Systems showed solutions in smart metering and smart lighting. ST’s technology allows A.P. Systems to keep the cutting-edge technology role that is well recognized by the market and ensures reduced time-to-market, highest quality and increased reliability in the available solutions.
Communication Standards in Smart Metering
PLC is by far the most commonly adopted communication technology for smart metering, with more than 50 million installed points just in Europe, thanks to communication proven reliability and lower CAPEX and OPEX igures compared to other technologies. Among multiple available PLC technologies, European Commission has selected “Meters and More”,
“PRIME” and “PLC-G3” as the most suitable standards for Smart metering roll-outs. Europe is one of the countries with the largest Power Line Communication based smart metering programs running on ield and one of the most advanced in terms of regulations and standards framework guidelines. This experience is a valuable asset for all countries outside Europe who are approaching smart metering implementations and are looking for a cost-efective, reliable, interoperable and future-proof massive deployment. For smart meter to data concentration “last mile“ connectivity, “OPEN meter” project selected Power Line Communication (PLC) as the most suitable technology. Among several PLC technologies and speciications analyzed, including both narrowband and broad-band technologies, only three open communication speciications have been selected as able to satisfy the AMI deined architecture and requirements: “Meters and More” (then published as CENELEC CLC pr TS 50568-4 standard), “PRIME” (then published as CENELEC CLC pr TS 50567-1 standard and ITU-T G.9904) and “G3PLC” protocols (then published as CENELEC CLC pr TS 50567-2 standard and ITU-T G.9903). Our new platform STComet is a complete meter system on chip. STCOMET is a device that integrates a power line communication (PLC) modem, a high-performance application core and metrology functions. STCOMET SoC has become one of the irst two ICs to complete the new G3PLC™ certiication program announced by the G3-PLC Alliance in September 2014.STCOMET has also recently passed interoperability tests for PRIME® 1.4, the latest version of the PRIME Alliance PLC standard used by over four million smart meters in service today. It is already certiied to PRIME 1.3.6, and supports S-FSK IEC61 334-5-1, METERS AND MORE®, and IEEE 1901.2 PLC standards. STCOMET is among the irst chipsets to pass interoperability testing, allowing new equipment to beneit from the latest advances while also ensuring compatibility with existing infrastructure. G3-PLC is a smartgrid communication protocol with features that help ensure eicient use of frequency spectrum and high immunity to noisy channel conditions. STCOMET is among the irst two ICs to pass the G3-PLC certiication program, enabling smartmeter producers to create high-performing and interoperable products. STComet is a lexible platform. STCOMET SoC has become one of the irst two ICs to complete the new G3-PLC™ certiication program announced by the G3-PLC Alliance in September 2014. STCOMET has also recently passed interoperability tests for PRIME® 1.4, the latest version of the PRIME Alliance PLC standard used by over four million smart meters in service today. It is already certiied to PRIME 1.3.6, and supports S-FSK IEC61 334-5-1, METERS AND MORE®, and IEEE 1901.2 PLC standards. Sapna Mongia Head -Smart Grids and Metering, South Asia, Power and Discretes, STMicroelectronics Alessandro Moscatelli Marketing Manager in charge of Smart Grids, STMicroelectronics
Digiizaio is a atal st of a e a e of development Digitization paving way for opportunities... Digitization is the second Industrial revolution or perhaps the key catalyst of new wave of development after the birth of ‘Internet’. Digitisation of money and its circulation has the potential of curing the shortcoming of Cash economy. The few opportunities that can be explored in digitization are – • Financial Inclusion: People from the weaker sections of the society once onboarded to digital circulation of money through technological innovations like payment banks, POS, ADHAR number as new debit card, Mobile Apps will have immense beneits to reap. For loans, direct transfer of government subsidy, credit ratings and loan access will free them to be part of growth and prosperity. • Increase in Tax Income and Tax base: Many people whose income usually was in cash i.e. Doctors, Tailors, Fruit and Vegetable Vendors, Farmers and traders will now have to increasingly accept cash digitally, which reduces the scope of unaccounted money in the economy. • Reduction in Bank NPA: Almost all PSU Banks in India have 8-10% NPA. People who default on their loan, their accounts can be frozen to recover the money. • Reduction in terrorism activities: Such activities require huge cash, and if a person is found with money for which the source of income is not known a trigger or an alert can be generated to the Anti-terrorist cell of India and subsequently actions can be taken. • Economic Prosperity: It also helps in a clean and transparent economy; the surplus tax collected can be used for the betterment of the society for building basic infrastructure in villages. • Reduction in Printing Cost: The number of notes to be printed signiicantly adds up to the cost and is a burden on our economy. According to estimates a 0.4% reduction in the cost of cash could provide India with additional saving of RS 4 lakh crores by FY 2024–25 • Digital Literacy: Nobody upgrades until and unless there is a dire need or consequences involved. So is the case with digital literacy; even the vegetable vendors in India who earlier used to transact in cash are now using wallets as a mode of payment.
An effective marketing strategy... Sterlite’s marketing strategy is based on 4 quadrant model, which includes Communication, Visibility, Thought Leadership and Business Development. Each of its segments/Business Unit - LTE / 4G, PAY TV, and Enterprise is covered separately to execute four quadrants. Sterlite’s objective through communication is to excel on compelling messaging covering trends and diferentiation, ensuring efective visibility to target speciic segment and its audience/ decision takers/inluencers. Further under its thought leadership, the company has periodical engagement with industry leaders/inluencers/ opinion makers and media to create sizeable mindshare in a given geography and segment. Based on industry trends and CSPs’ demand, the company keeps listening to markets. Recently Sterlite has introduced its Digital Commerce and Customer Management Platform that digitizes every product, services and customer touch point. Its CSM product range is also now cloud and virtualized ready, in line with trends.
Commitment to R&D... Sterlite is serving the Telecom Industry which is synonymous to innovation and change. CSPs are under constant pressure to launch, innovative technology and services to stay ahead in the competition and increase their margins. The pressure is further passed on to vendors to meet the customer expectation to innovate and stay relevant. Moreover, the software’s that Sterlite ofers have to be aligned as per international standards. Sterlite ensures that over 20% of its revenues are invested in R&D.
Digitization has led to availability of variety of products from a multitude of vendors at reasonable price. Consumers today have access to information at a click of a button any time of the day L.K. Pathak VP - Marketing & Corporate Communications Sterlite Tech
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Digitization paving way for opportunities... With the move toward digital transformation, there are several opportunities which will arise. At SonicWALL, the opportunity they want to focus is to create a secure environment where the digital organization can focus on delivering growth for their endeavors. Creating an environment that will allow the digital economy to grow, requires a baseline of privacy and security in any transaction. The opportunity from SonicWALL’s perspective is to deliver on this baseline. It has Secure Mobile Access, which is lagship product in securing remote customers since edges. With digital business growing the company is experiencing more demand for SMA. Similarly with Advance Threat protection solution, the company can ofer additional protection from ransomware attacks to its customer. As the digital transformation becomes more pervasive there will be an increased need for an educated workforce that understands how to take traditional businesses and move them into the digital world. One of the key opportunities is for people to be able to translate traditional business requirements into digital products and services. This will create opportunities at both the translation end as well as the implementation end of the spectrum. As smart cities develop, it is absolutely imperative that an ongoing dialogue emerges between cities planning to embrace the digital future. Sharing best practices can help identify the best approaches to solving challenges and avoid costly mistakes. In addition to having city to city dialogue, there also needs to be communication to the business community to clarify the vision of what a smart city should be and how to prioritize activities to get there. At the root of making cities smarter is understanding what services people most need that the smart city can deliver. Communication and inclusion is the key to success
Tackling Cyber Crime... In the war against cyber crime, no one gets to avoid battle. That’s why it’s crucial that each individual becomes proactive in understanding the innovation and advancements being made on both sides of the cybersecurity arms race. SonicWALL has introduced the SonicWALL 2017 Annual Threat Report, ofering clients, businesses, cybersecurity peers and industry media and analysts a detailed overview of the state of the cybersecurity landscape. To map out the cybersecurity battleield, the company studied data gathered by the SonicWALL Global Response Intelligence Defense (GRID) Threat Network throughout the year. The indings supported what they already knew to be true – that 2016 was a highly innovative and successful year for both security teams and cyber criminals. SonicWALL has used what they learned about the biggest cybersecurity threats of 2016 – such as ransomware, encrypted communications (SSL/TLS), and email-borne attacks – and used it to inform how they innovate and develop new solutions.
Commitment to R&D... To stay ahead of ever-changing global threats, SonicWALL believes it comes down to a balanced marriage of continuous product innovation, customer and partner relationships and sustained support of core, industry-leading products. SonicWALL’s continuous achievements as a driving force in cybersecurity innovation have helped make and keep the company a global leader. Today, their clients’ networks are protected by one of the most advanced tools on the market, the cloud-based Capture Advanced Threat Protection Service. SonicWALL’s team of product engineers recognized that for advanced threat protection solutions to truly stop unknown and zero-day attacks, they would need to use a multi-engine approach leveraging cloud-based sandboxing and would need to provide simple, automated remediation.
As a 100% channel company, our SonicWALL SecureFirst Partner Program is the way our channel partners access the entire SonicWALL portfolio of technology and solutions. With the different levels of commitment to the program come various levels of rewards and benefits. We continue to invest in understanding changing market conditions and taking advantage of new ideas and opportunities as we identify them Debasish Mukherjee Country ManagerSonicWALL India & SAARC
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CUSTOMER CASE STUDY With a uli-site deplo e t o sisi g of Sophos SG UTMs, Ve tus ould o e to a se ure a d produ i el ru i g et ork e iro e t
“We found Sophos SG UTM ticking all the checkboxes for ease of use, extent of threat coverage and availability of on-box tools. The all-in-one box dramatically reduced time spent in securing data and users. We saved 12 man days, which translates to annual gain of INR 1.2 crore.” Manish Sinha Head IT
Customer-at-a-Glance Vectus Industries Limited Noida/ NCR/ India Industry Manufacturing of Pipes and Water Storage solutions Number of Staff 400 Website www.vectus.in Sophos Solutions SG UTMs - SG 220 and SG 330 at datacenter sites and two SG 115 at branch offices Sophos Customer Since February, 2015
United Kingdom and Worldwide Sales Tel: +44 (0)8447 671131 Email: sales@sophos.com
Since 1989, Vectus has been involved in the manufacturing of various plastic tanks, piping systems and moulded articles. The company has a lion’s share of the market, enjoying average growth of ~ 35% from last nine years, with present turnover of INR 600 Crores (~90 million USD). Vectus attributes this success to understanding the needs of the target markets, coupled with placing technology at the core of its competitive diferentiation.
Business Challenge
Vectus relies on eicient IT and networking to enable smooth and secure collaboration between its branch oices and ield teams. However, it became imperative for Vectus to overhaul its network security while being able to restore IT productivity, which had been compromised due to unregulated internet access and poor visibility into user activity. Among other challenges included frequently occurring server downtime, leading to loss of precious man-hours and unavailability of critical business applications. Moreover, absence of efective security controls for web, application and user activities added to increased threat exposure and heightened risk to data and critical network resources. The need for a monitoring tool emerged as the team further examined the environment. Vectus evaluated top 5 UTM vendors including Sophos but eventually chose to zero in on Sophos SG UTM for its “all-in- one” protection and a rich set of on-box features, which clearly ensured unmatched security, RoI and committed post-sales support vis-à-vis other UTM solutions.
Technology Solution
Vectus replaced the existing appliance with Sophos SG UTM 220 in High Availability (HA) for its ease-of- deployment, simpler management for day-to-day tasks, comprehensive threat coverage and reporting.
North American Sales Toll Free: 1-866-866-2802 Email: nasales@sophos.com
© Copyright 2017. Sophos Ltd. All rights reserved. Registered in England and Wales No. 2096520, The Pentagon, Abingdon Science Park, Abingdon, OX14 3YP, UK Sophos is the registered trademark of Sophos Ltd. All other product and company names mentioned are trademarks or registered trademarks of their respective owners. 3-20-2017-CSNA (NP)
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Following the deployment of Sophos SG UTM 220 and 330 at datacenter sites and SG 115 at select branch oices, Vectus’ networking and IT teams could get up to speed quickly and could resolve network downtime and unproductive and risk-prone internet usage. Implementing Sophos SG UTM has enabled Vectus to save and increase precious bandwidth, manage connections and aggregate across multiple links safely, while supporting seamless failover options and high availability. This has resulted in dramatic improvement in business continuity and network uptime. With multi-core processing and accelerated in-memory content scanning, Sophos SG UTM has helped Vectus achieve outstanding network performance with zero downtime.
Business Results
With Sophos, Vectus Industries achieved the following beneits: • End network downtime, improve visibility and performance for a distributed environment • Achieve reliable and comprehensive threat coverage against malware, spyware, proxy and other likely malicious activities or attacks • Successfully block network intrusions and unproductive apps & websites that were causing network slowdowns and might have caused data breaches • Smooth and secure transaction of data between branch locations The “all in one box” platform of Sophos SG UTM provides IT admins with quicker response times and a rich set of on-box capabilities to respond to all change requests and any incidents that may occur on the network. With automatically updated IPS, advanced threat protection, user based URL iltering and builtin VPN, Vectus could put all malicious traic at bay while enabling secure and authorized access for legitimate users to server and network resources.
Australia and New Zealand Sales Tel: +61 2 9409 9100 Email: sales@sophos.com.au
Asia Sales Tel: +65 62244168 Email: salesasia@sophos.com
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Growth i IT i frastru ture ill lead to the su ess of Digital Tra sfor aio Digitization paving way for opportunities... With a lot of focus from government on digitization & less cash economy, security becomes key for all as everyone is exposed to the environment where possibility of fraud becomes vulnerable. The only way to give a secured environment for all transaction becomes key & challenge for all banking & inancial institutions. So preventing cyber threat is going to play a larger role in smooth transition to less cash economy. There is opportunity for companies who focus with innovative technologies in this space. The wave of digital transformation is going to be the key driver in growth for enterprises to invest more in IT infrastructure which eventually creates opportunities for all who are focusing in enterprise space. Supertron is also focused in the enterprise space and the organization is putting resources to strengthen its go-to-market strategy and at the same time it is strengthening its product oferings. Supertron has a dedicated team with domain expertise to support its SI partners across India.
Coming up of Smart Cities...
A smart city is a place where traditional networks and services are made more lexible, eicient, and sustainable with the use of information, digital, and telecommunication technologies to improve the city’s operations for the beneit of its inhabitants. Smart cities are greener, safer, faster, and friendlier. The diferent components of a smart city include smart infrastructure, smart transportation, smart energy, smart health care, and smart
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Marketing is an integral part of business strategy for any organization & specifically to get succeed in large & medium enterprise marketing would play a role & it can be more effective basis rightly targeted audience with proper communication which satisfies the need of such customers. technology. These components are what make the cities smart and eicient. Information and communication technology (ICT) are enabling keys for transforming traditional cities into smart cities. Two closely related emerging technology frameworks, the Internet of Things (IoT) and big data (BD) make smart cities eicient and responsive. The technology has matured enough to allow smart cities to emerge. However, there is much needed in terms of physical infrastructure, a smart city, where digital technologies translate into better public services for inhabitants and there is better use of resources while reducing environmental impacts.
V K Bhandari CEO Supertron
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Digiizaio , digital tra sfor aio , digitalizaio go er i g I dia usi ess environment Digitization paving way for new opportunities...
Adoption of OpenStack Cloud and software-defined storage, which is slowly eating into the tier 2 and tier 3 storage requirements of an enterprise, are some of the disruptive technology trends in the market. Organizations are looking for a more scalable platform through which they can increase operational efficiency, as well as deliver the desired result in a short turnaround time Rajarshi Bhattacharyya Country Head Suse 174
India as a market offers tremendous opportunities around digitization for SUSE. India is in fact ahead of the curve in digitization, with corporates and Government transforming IT as a business enabler. With Central Government’s initiatives such as ‘Make in India’, Suse is beginning to be looked at as an IT consuming country rather than an IT service delivery country across the globe. If one goes through the progress curve in the economic scale, India is today the 7th largest economy and has already hit the US$ 2 trillion mark with more than 7% YoY growth rate. To complement this growth, there is a need for systems and processes that will make India globally competitive and qualitatively much superior in terms of the existing products and services that are available in the market in the global region. Suse is well- prepared to leverage this opportunity as a technology provider. Today, digitization, digitalization and digital transformation are the three key words which are governing business environments at different levels for different industries. For an IT-ITeS organization, digital transformation is one of the most demanding roles that the CIO must play. The Government sector, on the other hand is witnessing a combination of digitization and digitalization. In the BFSI space, it is more about digitalization and then embracing digital transformation through marketing to ensure that the bank reaches out to its end consumers through all possible ways.
A channel driven market strategy...
Marketing is pivotal in taking Suse’s brand and PR activities across the industry to the target market. In India, enterprise, BFSI and Government are its key focus segments. Suse has developed industry-specific marketing programs focusing each of these verticals. In some cases, it even has programs targeting a specific organization. No single marketing initiative can address all the markets or industries at one stroke. So for Suse, it’s very important to do ‘focused marketing’. Suse is a 100 percent Channel-driven company and its Channel partners are the key to its success. They are valued the most inside the organization. Suse has separate teams for managing large, medium, and small channels. It maintains a well-defined tiering system
among its channels and has a wide network of both tier-1 and tier-2 partners to cater to the needs of various markets and customers. In India, the company has collaborated with 70-80 partners and it’s a constantly growing network. Channel expansion has great strategic importance to its business. In terms of geographies, Suse finds increasing demand and strong growth from markets in the Northern region, followed by the West and the South India.
Rise of Open source in India... The acceptance of open source among Indian enterprises has been remarkable. Around five years ago, in the datacenter space, almost 60 percent of servers were on proprietary OS and only 35 percent used to be on Linux. Now the mix has changed dramatically and Linux has taken over proprietary systems. Today Linux is close to 55%. In the computing space, organizations are looking at an alternative option, because most of the applications are web enabled that need a browser to access. They do not see the need to pay for a browser. Application software like LibreOffice, which is a complete office suite, does everything that a Microsoft Office does. This is exactly why large customers like the Government of India has consciously decided to embrace open source. At the end of the day, no businesses—be it the Government or an enterprise--want vendor locking. With a proprietary system, you lose the freedom of choice. Customers today want software that can run across any hardware platform, transcend the technology barrier and can be financially much more viable. IT will have exhaustive budgets and will be held accountable for ensuring continuity, business scalability, and business enablement.
Commitment to R&D... R&D is Suse’s forte. It’s an integral part of its growth and product strategy. Around 70% of the employees at SUSE are from the R&D center. This is evidence of the fact that R&D is of utmost importance to Suse. There is a punch line it uses – ‘We Adapt, You Succeed’. Suse puts in a lot of focus and effort in R&D so that its products continuously evolve and help customers to mitigate business demands and prepare them for future. Suse has its R&D centres in Germany, USA, and China.
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GST to help the e o o overcome ta frauds GST – A game changer...
More noise has been made about GST theoretically than necessary. With GST the expectation is that tax needs to be paid only on the value addition. Tax on tax will be removed and trade between states should also become easier
Tejas Goenka Executive Director Tally Solutions 176
Just like VAT, Goods and Services Tax (GST) is a new kind of indirect tax merging some of the existing taxes to a single tax. Trade across state and tax on tax are the two major reasons that have triggered the government to introduce this new type of law, GST. With its introduction in India it is expected the burden of taxes will now be borne by everyone. In today’s world everything is being done with the help of technology. The world has moved into technology in a very short span of 10 years. The large big change was the intent behind VAT which is also a technology driven law but at that time one could not imagine what kind of technology was needed. Similarly, GST is also driven by technology. During budget, the Finance Minister said that only 5-6% tax is being paid by the person which is less than what they are supposed to pay. The concept behind GST is invoice matching. It is expected that this system of invoice matching will reduce the fraud in taxes. The concept is very simple - a shopkeeper sells a handset to a customer and gives an invoice. The cost of the handset is supposedly Rs 10,000 and GST will be say 20%, then Rs 2000 of tax will have to be paid by the customer. The government does not want to know the total sales and purchase of the month; it only wants to see the invoice that that the customer has paid to the shopkeeper. Here the fraud that happens in tax will reduce. The government is also asking to book the sales and purchases every month which makes it easy to calculate the tax liability. It is saying to get that uploaded everyday or on 10th of every month.
The government is also encouraging the portal based system built on API system for invoice matching. The APIs will be connected to accounting software and will make the work easier.
Tally evolving as a global brand...
Tally as an accounting software is compliant with every business. A major portion of the market uses Tally as their accounting software. With time people are looking for speciic solutions and the company focuses on that. Tally will remain a horizontal player and will also focus on some the speciic segments. It observes that retail is a segment with immense potential in coming years where the company will put its eforts into. Even though the amount of sales today remain low, but in the next 3-4 years with government eforts like digitization, customers will be looking for a software that will get work done in less time. And this is what Tally is eyeing for in the next couple of years. Tally has a huge partner base across India and they contribute a major portion to the company’s total revenue. Around 95% of the total revenue is contributed by the Partners on the books. It has over 25,000 partners. Tally aims to serve people by helping entrepreneurs across the world. The company is also hopeful that Tally in coming years will no longer be an Indian brand but evolves as a global brand. It is constantly investing in few countries like Middle-East, Bangladesh, Nepal, Indonesia etc. For the last few years, Tally has put its investment into markets like MiddleEast speciically UAE, Saudi, Oman, Bahrain, Bangladesh and Nepal. It has also deputed people in Indonesia.
Digital tra sfor aio is all a out o su er eha iour a d usi ess opportunity Digitization paving way for opportunities...
Consumer buying habits, behaviour and thinking towards products keeps on evolving. Our strategy is to be aligned with the market or consumer sentiments but remain intact with our prime factors such as quality and affordability Sanjay Sehgal V.P. SMB & Telecom Business TP-Link India Pvt Ltd.
Digitization has come to be a hot topic in 2016 with a powerful impact on the economy. Racks of documents and piles of iles have been replaced with data stored in the servers of data warehouses. Growing trend of ‘Bring your own devices’ and social media networks are creating a considerable amount of data. Digitization has helped many, not only to stay connected but to have a secured and accessible data to utilize it at best possible way. Making the right decision gives new opportunities to digital business success and hence most of the businesses are adopting new trends that address strategic challenges presented by the digital revolution. There are presently over 31,000 public Wi-Fi hotspots installed in India, and the number is expected to grow beyond 202,000 by 2018. As Gartner forecasts, digital transformation is all about consumer behaviour and business opportunity. The future of all businesses will be deined by how good companies and government leverage their technology to enable partner’s and customer’s engagement. The Govt of India’s initiatives such as Digital India and Smart Cities are opening up business across pan India. According to a survey done by Govt of India broadband last year, usage across India has gone up by 63%. The Government is building a robust broadband infrastructure for digital delivery of services, including e-education and e-health.
Technology Trends to look for... Today, the most prevalent standards for wireless local networking is the 802.11ac standard which is mainly used for good range high-speed access; new 802.11 ad standard introduced is a low-power enabler of short-
range connectivity. For most of the part, they have steered clear of each other’s realm. Unlike previous Wi-Fi standards that operated in the very crowded 2.4 GHz band or the 5 GHz band, 802.11ad operates in the 60 GHz band. This allows it to achieve speeds of up to 7 Gbps, about 50 times faster than 802.11n. The ability of 802.11ad to zap user interfaces back and forth with ease could usher in new lexibility in devices by abstracting hardware from where the intelligence that powers them lives and hence it will be a game changer for future gadgets.
Commitment to R&D...
Creativity & Innovation are the forces which drive growth agreed; however to be in line with market & consumer pulse is all what matters to stay in business. Through strict quality assurance, extensive research and development, successful outreach initiatives and positive consumer relations, TP-Link has proven its dedication within the networking industry. TP-Link invests 8% of its revenue on R&D which shows its dedication towards development of its products. TP-Link’s highly-skilled manufacturing and research and development teams allow the company to ofer products that are often more afordable than competitors without sacriicing quality. This competitive advantage makes TPLink an exceptional value-for-money brand. The product line-up ofered by TP-Link provides solutions for every consumer; from families who want to extend home Wi-Fi coverage to pro gamers needing the fastest connections to small- and medium-sized companies in search of high-quality networking solutions.
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Ne Technology gi i g rise to e a s of addressi g e ol i g threats Digitization paving way for opportunities... Cloud and networking are one of the key focus areas where Trend Micro is investing in. As far as cloud is concerned it would take some time for it to mature, and there would be trusted cloud providers on whom most of the companies would rely in the coming days. From a global standpoint, a signiicant part of its business comes from the Indian subcontinent. The future potential for India is huge in the area which would currently be seen as a laggard. It is seen as a laggard, because of the infrastructure that has not yet evolved to a level, where it can be used to do transactions and hence attract the interest of hackers. However, it is only a matter of time before the scenario changes.
which is to help the enterprise employees beneit from what was called BYOD (Bring Your Own Devices), while not compromising security. Notwithstanding there is a whole new market for IOT (Internet of Things), which has created a new ecosystem and a new threat landscape.
Commitment to R&D... Trend Micro has its own R&D team working on platforms/areas like IOT (Internet of Things), BYOD (Bring Your Own Devices), cloud and Networking. Among these there are some big developments with Cloud and Networking. The company’s investments on the users’ side, is on the deployment of cloud technology. Also, network functions are being virtualized. It needs to be in sync with these technology changes, because hackers can exploit the new threats and these are its main areas of research.
Technology Trends to look for...
• For Trend Micro, the number one focus area would be to have a concerted ight against the cyber criminals - to stay ahead of them and prepare customers to stay ahead of them as well.
The earlier preparedness tick- mark used by organizations was around whether the customer has enough budgets, whether the current infrastructure can support applications on its new technologies etc. This is a big opportunity for Trend Micro and it is committed to deliver on meeting the needs of the industry. As technology changes the associated threats also change. From Trend Micro’s point of view, it believes there is deinitely a standalone consumer market; however there is also another opportunity
• Cyber security is a concern for each and every vertical, some may have a high signiicance of it and some may have low, but everyone in this industry is concerned, whether it is government, manufacturing, services or banking. It is working with almost every one of them, and its number one focus is its ability to timely reach-out to those customers, before cyber criminals do. There are various ways by which Trend Micro does this, one of which is by increasing its sales team. It used to be present in 5 to 6 major cities till two years back. Today Trend Micro has direct presence in more than 8 cities. It has a team in Hyderabad, Chennai, Kolkata, Ahmedabad and Pune apart from Bangalore, Chennai and Delhi. The company wants to ensure that it puts across its value proposition to the customers that it works with.
As the country is moving towards digitization and a cashless economy, the threat landscape is also rapidly evolving, especially across the financial and BFSI segment. There has been a surge in banking transactions across various digital platforms leading to a lot of confidential data flow, an easy access for hackers looking at monetary gain or creating large scale disruption. Organisations and customers’ vulnerability to data and security breach in the new economy is expected to only rise Nilesh Jain Country Manager (India and SAARC) - Trend Micro
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Data ill pla a ig role i su ess of a orga izaio Step Forward
TVS-Eaims to be the POS technology ladder for retailers and enterprises that look to leverage the cashless economy and up their game Prakash Katama CEO TVS Electronics
The policies of India are strongly driving the nation towards a cashless economy. Ever since the Prime Minister stepped on the podium to announce the invalidity of 500 and 1000 notes, our country has been witnessing a swing in the way it transacted money. The country’s majority of the population were used to handling transactions only by cash; and even leading ecommerce sites were reporting on the high percentage of consumer preference to Cash on Delivery (83 percentwhich includes 72 percent from major cities and 90 percent from smaller towns). With this backdrop, and unavailability of cash in ATMs, the citizens were pulled to use digital transactions. Therewith, banks tied-up with merchants to equip with them with Point of Sale (POS) machines. In the wake of the demonetizing initiative by the Government of India, TVS Electronics (TVS-E)instantaneously stepped up to help its banking clients to recalibrate their ATMs and install Fresh POS terminals for the ‘go-cashless’ eforts of the Government. This timely and need of the hour service not only proves its strength of quality manpower but also their capability to pull of a service during a national emergency. With this 10 years of experience in serving most national banks and a frontrunner in the POS peripheral hardware space in the past 30 years, TVS-E is looking to leverage this space and further enhance its oferings. TVS-E, headquartered in Chennai was founded as an IT Peripherals manufacturer and has today transformed into a leading transactions-automated product manufacturer & service provider. Progressing over the years, they have understood the need and the pulse of the market for widely-reputed and accessible service that is top-notch. Currently serving one million customers every year through 2000+ Quality Engineers, a network of 200+ partners, 70+ exclusive walk-in centres, 20 warehouses & drop points, and three repair factories, TVS-E has emerged as the leader in third party service provider in the ICT domain.With its presence across 600 districts and 5000 towns
in India, TVS provides product solutions,onsite break-ix solutions, repair and refurbishment services for diverse products line of global and national OEMs from IT industry, Telecom products like smartphones and tablets, Banking transaction operators, Online and oline retailers and e-auction players.
Digitalisation through POS Few enterprises might have even built their payment and billing infrastructure, however are limited by quality POS products and eicient after-sales service. This is the industry challenge we look forward to take head-on. A holistic ofering of product and servicesupport that connects an enterprise to its customers, is what TVS-E always aims to achieve. It leveragess its wellestablished distribution & service network to help such enterprises.
Innovation runs in the blood- a commitment through R&D
Staying true to TVS-E’s nature of evolving with the needs of its customers and the industry,TVS-E a manufacturer of Dot Matrix Printers, progressed to augment its services to their clients’ requirements- from providing POS installation services to transitioning into data capturing solutions. Data will play a big role in the success of an organization. The fast spread of telecom networks will additionally aid in ensuring that the best of digital technology reaches the last mile. In essence, data capture, storage and analytics will be critical in enabling smart cities. Being already one of the leading B2B service providers in the country, TVS-E is the right brand for enterprises looking to deploy POS to connect with. In addition, TVS-E enhanced its services to a leading service partner in the country for major smartphone vendors-from market leaders to new entrants, TVS-E innovates its process along with its 2000+ on ield engineers with a sole aim to provide the best customer support. TVS-E has additionally increased its manpower to meet the demand, by training its technicians in POS technology and deployment. TVS-E has a widespread geographical footprint which not only provides it an opportunity to ofer their products to millions of customers every year but also deliveran after-sales service for their products. Its PAN India presence boasts 86%pin coverage, mapped to cover the remotest of the north-east hills to Tier 1- 4 cities.
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A io a le C er I tellige e to address threats is the eed of the hour Cyber Intelligence – an important subject matter...
The Vital Intelligence FUSION-KEY system provides the information, defines the intelligence and carries out advanced analysis on the collected information based on the all-important and very well respected Israeli human intelligent skills coupled with vast experience and a clear cyber intelligence mindset Marc Kahlberg CEO, Managing Director - Vital Intelligence Group
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The evolution of, and in fact the different phases through which the cybernetic and indeed digital world has progressed since its inception in the early 1980s to this day is a technological breakthrough of future historical change. Cybersecurity, Cyber warfare, Cyber exploits and in fact all other cyber related terminology have different connotations but the ambitions in every field are the same and can only be achieved by creating and improving cyber capabilities in a coherent way, being the result of a balanced development process of personnel, technology and governance. There is no doubt that Cyber Intelligence has become a leading and most important subject matter in the inner most echelons of military and indeed law enforcement circles around the globe. Hence the overall Vital Intelligence Group’s strategy is to deliver Cyber Intelligence in a world swamped in mass information. Vital Intelligence Group is an Israeli company that has entered the emerging Indian Cyber market to build India’s Cyber Security. The Group understands that in order to execute a series of important structural changes in establishing safer and smarter cities technology, operations and intelligence must seamlessly be fused and integrated to coordinate all relevant activity. While the Vital Intelligence Group focuses on designing cyber intelligence and integrating technological specialties, it tries to at the same time increase the overall intelligence aspects of building any security related project. The Cyber Security approach should be distinguished as being a holistic risk management tool that excels in several areas and not only a technical standard or set of security controls, layered above technical standards providing guidance to drive integrated policies and validate risk management strategies. The Indian Government and the Industry both must fuse together and provide an integrated policy framework of computer security guidance for how together they can assess and improve their combined abilities to DETECT, DELAY and DETER cyber-attacks. The integrated “core’ should be the nucleus of the Indian cyber security framework and like in physical security should comprise several functions or rings of security that reflect the full lifecycle of a cybersecurity risk management program. It is in this field that the Vital Intelligence Group is not only innovating but is able to design solutions and at the same time provide actionable vital intelligence across several markets and sectors. The Vital Intelligence Group’s unique groundbreaking Cyber
Intelligence concept is delivered in the form of The Vital Intelligence FUSION-KEY. In summarizing the main advantages of the Vital Intelligence Group’s FUSION-KEY platform, this is the only system currently in the intelligence space that can deliver 360 degree constant collection of intelligence on groups, places, persons of interest and in fact is a proactive solution designed to deal with any threats that may be made to industry or national interests.
An innovative marketing strategy... The success of the Vital Intelligence Groups business lies in its unique marketing efforts. Most aspects of its business depend on modern and successful marketing, using the very tools it manufactures and sells. Vital’s overall marketing umbrella covers advertising, public relations, promotions and sales using its proactive Virtual Intelligence Collection Analysis System VICAS. It understands that Marketing is a process by which its product, the internet and its services is introduced
and promoted to potential customers via a completely unique concept designed by Vital’s in-house engineers adapted to what it calls Cyber Marketing. The Vital Intelligence Group and its partners and subsidiaries is an experienced hub for all related Home Land Security, intelligence and Defense projects as well as civil projects worldwide with successful results in large national safe and smart city projects. It specializes in creating innovative complex solutions designed and implemented by field proven experience and professional personnel. Its civil projects contain advanced solutions for the private market and for national large scale projects while using new technologies, advanced research and innovative high-tech solutions and systems.
Te h olog is o the a k o e of e er si gle i dustr Digitization paving way for opportunities... This digital era has allowed the customers to make better buying decisions based on research available online, thereby gaining enough knowledge about the products even before sales representatives can approach them. The government’s stress on Digitization and Demonetization have brought along with it a
Ever since our rebranding from Emerson Network Power to Vertiv has happened, we have imbibed the agility and decision-making of a start-up within the strong foundation of an experienced leader. We have a specific set of B2B consumers and clients we cater to, and have a pulse on the prevailing environment and emerging trends within the industry Dr. A S Prasad Head - Product and Marketing – India, Vertiv
collateral beneit – an increase in the number of online transactions and a subsequent increase in the adoption of online payments. India is on its way to becoming a digitally powered economy. We can already see the impact of Demonetization – according to IAMAI-IMRB report the number of Internet users in India is expected to reach 450-465 million by June 2017, up 4-8% from 432 million in December 2016. There will continue to be a boost in business for e-commerce and m-commerce sectors owing to the launch of newer initiatives and a spike in usage of digital wallets. Surveying the larger picture, technology has become the backbone of every single industry. It is the common thread that binds the concerns, security and future of all industries. As more devices get connected to enable simpler management and eventual automation, threat vectors also increase. Data center professionals are adding security to their growing list of priorities and beginning to seek solutions that help them identify vulnerabilities and improve response to attacks. Yesterday’s networks have become operationally diicult to manage and predictable to hackers. Businesses have become more dynamic and innovative in nature, which calls for an agile network infrastructure that can ease deployment and scalability according to individual client requirement. Vertiv is contributing signiicantly through its wide variety of solutions and products which can help enhance critical infrastructure to maximize eiciency of private organizations and government agencies alike, thus helping the vision of digital India and smart cities.
customized solution to its consumers that speaks directly of their requirement. It also believes in being connected to its customers to gain a broad understanding of their business as well as intelligence on their needs and requirement. Having such direct conversations allows it to plan and research well for new product development. As far as trends go, Vertiv sees colocation, edge computing and digitization shaping the future of the data center business. Vertiv continues to build on to the broad
portfolio of product and service oferings for power, thermal and IT management capabilities we used to ofer as Emerson and are now executing a campaign which is primarily ROI focused.
Commitment to R&D... Vertiv is committed to investing and creating solutions that address the challenges faced by consumers. The company is a recognized as leader in technology innovation and are steadily working towards ofering cost-efective products and solutions that not only cater to consumer needs but also address challenges globally faced by the industry. Vertiv spends a sizeable sum of its resources towards recognizing areas that need to be made future-ready and invest in technologies that will deine the future of its industry.
Product Innovation by Vertiv...
Vertiv believes in ofering a
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Digital Tra sfor aio is happe i g at a faster pa e tha envisaged Digitization paving way for opportunities... 2017 is moving towards digitization and a cashless economy with no signs of slowing down. This has altered the way the economy works and there is a shift seen in the IT industry as well. These changes will impact how people work and enhance new approaches to IT. The key forecast in the enterprise IT industry is that enterprise mobility is becoming the next big thing with useful mobile applications emerging. Cashless economy calls for mobile banking solutions which are eicient and secure, hence innovative mobility solutions will see increased adoption. The focus on cloud computing is becoming crucial as it allows business continuity and enables data recovery. With the future moving to a cashless economy, there is more data that needs to be saved securely. With the acceleration of digital transformation, there are two signiicant opportunities for the enterprises IT industry which are in focus. Firstly, there is a need for
adoption of cloud in the industry for acquiring IT infrastructure and services. And secondly, in the process of making network for more fast and agile to accelerate this digital transformation, network security emerges as one of the biggest opportunity.
Technology Trends to look for... •
Enterprises are focusing on accelerating
digital transformation, migration to cloud is accelerating across multiple dimensions, with use of both private and public clouds expanding at a rapid rate. Most enterprises already are or expect to operate workloads on hybrid cloud environments. • End-User Computing will become more calculated as enterprises are increasingly
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centralizing EUC decision-making because it crosses laptops, desktops, web, mobile, identity, smart devices, content, and user or consumer experience. • The focus on networking and security has seen a major shift. Complete network stacks, inclusive of load balancing and security, will be deployed in minutes and managed across multiple data centers and clouds. • Hyper-Converged infrastructure will go mainstream as it allows IT organizations to take a simple, modular infrastructure approach, which frees more time for diferentiation.
Commitment to R&D... VMware India has grown over the years to become a strategic contributor to the company’s global innovation factory. The R&D team in India plays a critical role in product development in all of VMware’s strategic imperatives – the software-deined data center, hybrid cloud and end-user computing. The company’s R&D and support operations
in India are second in size and scale only to those at VMware’s headquarters in Palo Alto, Calif., U.S. VMware’s R&D operations in India make a signiicant contribution to the company’s portfolio of cloud infrastructure and end user computing products, all designed to help VMware customers navigate the journey to a new era of IT. In fact, developers in Bangalore and Pune contribute important components of VMware’s key technologies.
In Storage, the R&D team in India is making signiicant contributions to upcoming releases in core storage and areas relating to policy based storage management in the Cloud Infrastructure. The Hybrid Cloud R&D team in India is an integral part of the PA team and is contributing to key software components to realize the implementation of the Hybrid Cloud.
For most enterprises today, the majority of cybersecurity efforts involve technologies implemented on servers, networks, and endpoints. Instead they should protect the applications and data, for this security is required not just at end points, but even at crossroads. Securing a network with micro-segmentation and network virtualization radically improves a network’s ability to prevent attacks Dev Prabhu Director – Marketing, VMware Software Pvt. Ltd – India
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Demand for security governance and compliances is on the rise Digitization paving way for opportunities... As the country is shifting towards digitization, there is a complete transformation seen in the approach taken by the Indian banking sector towards risk management. This signiicant change observed, in terms of technology advancements and revolution in inancial institutions, has given rise to a whole new set of opportunities for security solution providers. There has been a demand for security governance and compliances to ensure businesses run smoothly. The dynamicity of the environment makes it crucial for this acceptance of technology solutions, while safeguarding interests. There is a need in the banking sector for a high performing IT platform which is reliable and smart. Banks can beneit from a consolidated solution that not only has the ability to store their data of variable types but also provide fast access to this data as and when required. In addition to being able to address growth in a customer base that is accessing digital banking services and conducting millions of transactions daily, these inancial institutions also need to perform analytical functions along with ensuring that compliance and regulatory loads are managed.
Technology trends to look for... The enterprise vertical in India has grown rapidly as we have witnessed an upsurge in the generation, access and modification of data. We look at two major categories of users in this vertical; first are cloud service providers, who have a need for flash storage solutions for storing their tier 1 data as well as requirements for hard drives to store their tier 2 and tier 3 data. The second category is the e-commerce firms; these companies mostly have a DIY approach Vivek Tyagi Director for India business development, SanDisk brand Commercial sales and Support at Western Digital Corporation 186
There are some visible trends both on the technological and business front that drive the need for introducing innovative solutions and products ● Data Explosion: There is an evident explosion of data and this huge amount of data that gets created is unstructured. Be it smartphones, laptops, tablets or any other electronic device, every time we access a website or open a message we either generate, access or modify data. In order to be able to collect this data and process it to gain advantage there is a need for solutions or products that have the ability to collect, process and maintain this content in real time in accordance with the current technological trends of the market. ● Digitization: The migration of organizations to digital platforms helps expand the customer base for organizations, make operations faster and simpler to handle, however in order to ensure that these platforms are sturdy, smart and reliable there is an innate need for storage ecosystems with high performance, ability to adapt to emerging trends and a stable infrastructure. ● Migration to Cloud: A lot of companies especially start-ups and e-commerce based organizations look at third party cloud service providers to help solve their storage solutions need. This calls for continuous innovation in the features that these platforms provide. ● Internet of Things: IoT is one of
the most talked about topic in the past few years, with implementations of this technology being witnessed in almost every sector it becomes critical to have a strong backbone in terms of collecting, managing and processing the data collected so that chances of failure are reduced to a minimum.
Commitment to R&D... The essence of growth and success comes directly from creativity and innovation. Innovation and invention is in the company’s DNA. This has always been one of its strengths. WDC is an innovative storage partner with a broad portfolio of storage solutions. India is a key market for Western Digital Corporation based on the opportunities it has witnessed in this region. The company has targeted the right resources for the market needs. It has invested in a world class R&D centre in Bangalore. Being aware of the changing market needs, WDC endeavours to deliver the best of products to its customers. Apart from the technology, WDC is continuously innovating its business model to help ensure solutions are optimized for a particular market, enabling partners to add more value to their customers.
Technology sits at the heart of Digital Tra sfor aio Digitization paving way for opportunities... India is transforming into a ‘digital’ economy at a rapid rate with the government’s ‘Digital India’ initiative. With emphasis right from the top and a structured approach to digitally empower each and every citizen of the country, digitization is touching each aspect of the citizen’s lives across governance, utility services, transportation, education, healthcare and banking. The transformation is shepherded by adoption of technologies like Cloud, Mobility, Analytics and Collaboration tools -- to stay relevant. Digitization is changing the way companies work and mobility is increasingly central to productivity and collaboration. While many organizations have ambitions for a lean digital future, they are still weighed down by paper. This undermines productivity by perpetuating slow and expensive manual processes. Enabling work to get done in a digital, streamlined fashion can generate huge productivity gains for businesses while creating new and improved ways to interact with their customers. Other beneits include cost reduction and improved information and document security. India as a nation is undergoing a transformation with the government unveiling an ambitious plan to build 100 smart cities
in India. Technology sits at the heart of this transformation, as smart cities use technology to deliver civic services eiciently. Technology enables the integration of government departments, planning processes, information from various sources, and the creation of an intelligent and interconnected network of infrastructure services.
Technology Trends to look for... • In today’s business environment, Xerox believes analytics provides inputs to objective decision making, helps identify ineiciencies, becomes basis for taking action and supports multi-dimensional approach. The Nexus of forces ‘Social, Cloud computing, Analytics and Mobility’ (SMAC) will continue to be one of the biggest drivers of technology adoption and a building block to a harmonious IT infrastructure in 2017. • While the printing business across the globe is stagnant, India’s printing industry is growing signiicantly. The digital printing industry especially is seeing signiicant transformation with new technologies & innovative applications providing cost-efective and customized solutions. • The oice printing segment will continue to grow and there will be an increased demand of MFPs as companies look for innovative solutions to simplify business processes. We shall continue to see accelerated movement towards more integrated work low solutions. • Additionally, with mobile printing, cloud, advanced security features etc. becoming more popular, application development will become a focus area for companies in the coming times. Such apps will allow users to control their MFPs remotely and transmit documents to fax, email and cloud hosted services like Google Drive and Dropbox. • The other technology trends like converged infrastructure and 3D printing will also witness a strong momentum as they will increase business outcomes across industries.
Commitment to R&D... Xerox’s research in ethnography, computer vision, natural language, and machine learning aims to automate business processes via lexible platforms that run on robust and scalable infrastructures. By implementing its solutions on state-of-the-art, cloud-based frameworks, Xerox enables scalability and availability, while ensuring security and integrity of vital corporate assets.
Our ConnectKey technology is a game changer as it offers secure mobile and cloud solutions which can be beneficial for customers across all categories. Our 14 Xerox ConnectKeyenabled i-Series printers launched recently help our customers to have a different experience by bringing in stability via cloud, mobility and security. These MFPs also allow businesses to go beyond printing, scanning, faxing and copying, and gives channel partners the tools they need to capture new recurring revenue streams Balaji Rajagopalan Executive Director – Technology, Channels & International Business, Xerox India Limited 187
Business I tellige e is goi g to e the e t big thing Digitization paving way for opportunities... With the rise of digital currency and applications that act as wallets and bank transfer facilitators, especially with Aadhaar supporting easier onboarding, ZOTAC now has customers discovering the beneits of maintaining a post purchase engagement with the company.
Beyond metros, cities in India need high speed internet connectivity. The backbone of all ICT elements is robust, reliable and continuous broadband connectivity, especially wireless. Hopefully with 4G rates across operators becoming afordable, citizens of young cities will discover services that will propel them into demanding smarter functions, which will lead to both higher adoption of smart city elements and invention of local smart city elements that are more relevant and concurrent to the cities inventing them.
Technology Trends to look for... • ZOTAC inds the strongest opportunity this year in the IoT space especially smart homes. The company irmly believes that after improving technology performance for its users, they are going to demand better performance from other elements in their home. ZOTAC is bullish about its boxes becoming the center of home entertainment and over time connecting with multiple IoT devices through the home. In the future, ZOTAC Mini PC and ZOTAC ZBOX will evolve into entertainment, security, education and connectivity hubs at the center of smart homes. • For the enterprise vertical in general, a renewed focus on business intelligence being accessible to all employees on all devices is a likely trend for 2017-18. For ZOTAC, the new wave of GPU based machine learning tools is becoming an upcoming experimental enterprise vertical. A pleasantly surprising number of its new customers came from the artiicial intelligence community, where data scientists and mathematicians are now crunching large algorithms on their desktops before graduating to core GPU infrastructure provided by its partners, NVIDIA.
Commitment to R&D... Research and development are the core strains of ZOTAC’s DNA. This is not just requisite, it is existentially essential for the company to remain at the cutting edge of innovation. Further, the commitment is not just to innovations in hardware. ZOTAC’s R&D teams work on innovations in processes, production, sourcing, distribution, support and after sales services and of course, in marketing.
Cementing the core relationships with exceptional information and converting conversations into surrogate brand messages is the key to dominate 2017. Our commitment has been firm since our inception and becomes increasingly inclusive as we grow. Our community and our future customers are curious, ingenious and experimentative. They’re actually looking forward to innovations in our space as opposed to us having to push products down to them. This balance and respect has only one strong bond - the bond of availability Deepak Gupta Country Manager - ZOTAC
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Marin Group is a Customer focused and responsive to change. Value and Quality guide our decision making. At a time of changing values and in a dynamic industry, we aim to offer leading – edge Automation and Business Technology, world class products and Solutions within a framework of traditional Business Ethics Anup Mittal Director Marin Automation
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Suppori g the Make i I dia ause ith relia le produ ts a d soluio s Marin Automation is one of the leading supplier and turnkey System Integrators of the Digital Picking Systems (DPS), CNC Control systems and other Industrial Automation Solutions for the manufacturing processes and the Goods Warehouses/Goods Distribution Centers and a manufacturer of the various types of USB data cables and Harness. Marin is an 18 years old group and represents a German and Japanese Corporation in India. Its promoters are the professionals from the Automation Industry with rich experience of more than 27 years within India, Internationally and also working in the USA at various corporate levels. Promoters are known for introducing and marketing new concepts and technologies in various Industrial applications and Marin was instrumental in successfully Introducing and marketing several new products and concepts in India. This helped in manufacturing industries, including the Indian Govt’s manufacturing plants for Defense and Mint in enhancing their Productivity, Quality and in Cost Reduction. Recently Marin started manufacturing the USB data cables, various other cables and Harness for various applications under the “Make in India” initiative. Marin Automation is equipped with a team of professionals, network of Business Associates and Channel partners to execute turnkey Industrial Automation projects and extends 24 hrs after sales support and services to manufacturing plants, which is supported by a large stock of automation products at their ware houses. As Marin group is always committed for quality/prompt/reliable services and solutions for the industry, it is accredited with the ISO9001-2008 certification. Marin group is mentored by the repute of industry and is having a board of advisors. The Group is having a few registered trademarks and patents and is also having business interests in the Agro, Healthcare and real estate industries. The promoters of the Marin Group are “Udyog Patra Awardee” for the Self Made Entrepreneurs and is recognized and awarded at various stages by various business bodies for the self made enterprise that it is. Marin group is a responsible organization towards nation building and social works. The Group always extends support for the causes and is committed towards Corporate Social Responsibilities (CSR). It is also a responsible organization towards nation building and social works, protecting and upgrading the environment and generally improving the quality of life of the Community. The Group believes that quality comes from a synergy of Commitment, Experience, Attention to detail and Innovation. In conformity with its expertise and
values, it is the Group’s endeavour to be a high performance technology, Products and Solutions driven organization, committed to all of its customers with reliable services and solutions. It tries to deliver value to its customers by ensuring • Their needs in term of committed delivery, fair prices, Innovative automation solutions, Productivity, Quality and in Cost Reduction enhancement is met • Maximize customer value in terms of technology up-gradation, introduction of new technologies , high market share and productivity • Ensure respect to safety, health care and continuous development of human resources along with equal opportunities of growth to all It also forges a strong partnership with suppliers in order to ensure long term win-win association.
Product / Solution Range Digital Picking System (DPS) / Pokayoke Solutions (Japanese Technology) for • Fle i le Ma ufa turi g Pro esses • Asse l a d Produ tio li es • Goods Ware houses a d Goods Distri utio e ters Traceability, Scanning and Storage Solutions ( Japanese / USA Technology ) for : • Ma ufa turi g, Asse l a d Produ tio li es CNC Control Systems and Solutions (German Technology) for Machines: • Sto ki g a d Suppl i g • Co plete ‘etrofit solutio s ith read ade Pa els • Trai i g a d ‘epairi g fa ilities • O site te h i al support World Class Cables and Connectors (‘Make in India’ Initiative): • USB Data Ca le • ‘CA Ca le • Po er Adapter • HDMI Ca le • Po er – Cords • Har ess for arious Appli atio s Others • Various Auto atio solutio s for Ma ufa turi g, Asse l a d Produ tio li es • Auto atio for Ce tralized Coola t S ste
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