value ADVERTISING driving your brand
BUSINESS PROPOSAL
VALUE VALUE ADVERTISING | info@valuead.co.ke | 0726 720 866 | 0728 452 610 ADVERTISING driving your brand
STATEMENT OF CONFIDENTIALITY This proposal and supporting materials contain confidential and proprietary business information of Value Advertising. These materials may be printed or photocopied for use in evaluating the proposed project, but are not to be shared with other parties. The information within is regarded as private and confidential.
VALUE ADVERTISING | info@valuead.co.ke | 0726 720 866 | 0728 452 610
VALUE ADVER
AMPLIFY YOUR BRAND V
alue Advertising seeks to offer an advertising medium for companies that are looking to employ digital outdoor advertising as the perfect amplification tool for their brands. Value Advertising does this through the use of dual led taxi top screens mounted on the roof tops of moving taxis. These are unique full color screens with the high definition resolution that have a capability of broadcasting video, text and flash advertisements in all formats with super wide viewing angle on the top side of the taxi roof with LED screens. With the ability to schedule adverts remotely based on time, date and location and deployment to each taxi via wireless connectivity, value advertising seeks to provide you with a perfect medium for your brand awareness to the young, connected, the mobile, active, the professional and the outdoor.
Dynamic Use video, text and/or flash advertisement.
Geo-targeting
Realtime
Streamline your ads based on location.
Change your message at any time of the day
All day, all night Have your message on display 24/7
VALUE ADVER
VALUE VALUE ADVERTISING | info@valuead.co.ke | 0726 720 866 | 0728 452 610 ADVERTISING driving your brand
FACTS ABOUT NAIROBI
VALUE ADVER
VALUE ADVERTISING | info@valuead.co.ke | 0726 720 866 | 0728 452 610
THE PROPOSAL Advertising needs to generate sales, not just buzz, and the stronger a company’s brand, the further out it can push to maximize revenues and profits.
V
alue Advertising allows you to develop powerful and intelligent digital advertising for Nairobi. Ideally suited to help amplify any campaign and great for hyper-local promotions such as store openings, product launching, events and geo-relevant special offers.
Dynamic The ability to play static and dynamic full color adverts in high resolution in real-time; No need of replacing adverts every time by using vinyl or print types.
Beautiful & Vibrant
Return on investment
The fact that the powerful LEDs are mounted on top of the Taxis, they will be un-missable, eye-catching and unrivaled.
With our service, we enable you to target your specific audience, where you want, with minimal wastage and no additional costs.
Geo–Targeting Target messages by location, using GPS technology and scheduling software.
Quick production process With our service, simple web banner style ads mean quick turnaround times. No vinyl to print or any additional costs. You can change ads anytime during the campaign.
Efficiency Change ads anytime from anywhere and anytime due to 3G connectivity.
Brand amplification In a City of more than 3.5M residents and around 2M visitors per annum, and a network of major taxi companies that cover all the major parts of this city, we target all these masses, where they shop, work, play, live and visit.
VALUE VALUE ADVERTISING | info@valuead.co.ke | 0726 720 866 | 0728 452 610 ADVERTISING driving your brand
PRICING OPTIONS T
he pricing will be done weekly per unit. Each ad (flash video format or standstill image) will be based upon 5 seconds in a 30 second loop on a 12 hour period per day on a per unit weekly basis. The ad will play an average of 1440 times; and an average of 10080 times per week. N/B: The pricing detailed below is an introductory one that will apply for the first 5 companies that sign up with us.
Taxi Top Panel
P1 P5 P10 P30 P50
NB
Ad–plays per day
Ad–plays per week
1 440 7 200 14 400 43 200 72 000
10 080 50 400 100 800 302 400 504 000
Price (Ksh)
16 81 162 487 812
240 200 400 200 000
:All figures quoted above are calculated on a weekly basis. All performance data is the minimum level guaranteed. Any other options and packages can always be customized based on the client wants and needs including discounts.
VALUE ADVERTISING | info@valuead.co.ke | 0726 720 866 | 0728 452 610
JOIN US IN DRIVING YOUR BRAND
Talk to us in becoming one of the 5 Partners in our debut launch. Mission Offering SMEs that have limited budget on advertising with an affordable & effective medium for display of the right message to the right audience at the right time and in the right place; using our network of real-time digital rooftop screens on taxis in the world of digital out-of-home advertising. Vision To be the market leader in real-time digital moving media.
VALUE ADVER
VALUE ADVERTISING driving your brand
Vallency F. Otieno Co-founder & CEO 0726720866 votieno@valuead.co.ke Emmanuel Kyama Co-Founder & CTO 0728452610 ekyama@valuead.co.ke