Trailblazer
KEVIN PLANK Think like an entrepreneur. Create like an innovator. Perform like a teammate. The now famous ethos of Kevin Plank, founder and former CEO of one of the biggest sportswear companies in the world, Under Armour. Unlike its major rivals Adidas, Nike and Reebok, Under Armour is still a surprisingly young brand but one that has grown exponentially in a very short time. It’s also a brand that came into existence because it’s future CEO was the sweatiest man in the football locker room. This is the story of the meteoric rise of Under Armour and its founder Kevin Plank.
THE RISE OF
UNDER
38
FEBRUARY 2020
ARMOUR
