TARGET MARKET

myLife A.D. will focus on their B2C and B2B target markets. B2C will be the initial focus of our marketing efforts with B2B following close behind.

TERMINAL ILLNESS PATIENTS IN THE USA

Heart disease is currently the leading cause of death in the United States, accounting for 23 percent of all deaths. Other leading causes of death include cancer, accidents, chronic lower respiratory diseases, and cerebrovascular diseases. The leading causes of death worldwide are like those in the U.S. However, lung cancer, road injury, diarrheal diseases and tuberculosis are all major causes of death worldwide, but are not among the leading causes in the U.S. Instead, accidents, influenza and pneumonia, intentional self-harm and kidney diseases have a larger impact in the U.S. Not a terminal illness, but to-date COVID-19 has unexpectedly taken the lives of 998,000 Americans.

Average daily leading causes of death in the United States (2021).

There are about 77 million baby boomers in the U.S. Baby boomers are defined as people born between 1946 and 1964 in the post-World War II era. About 77 million Americans were born in this period, making it significantly larger than the generations immediately before and after. According to the AARP, 10,000 baby boomers are turning 65 every single day, and this is expected to continue into the 2030s. This means that nearly seven baby boomers are turning 65 every minute. According to a recent survey, baby boomers are projected to have 70% of all U.S. disposable income over the next five years. Not only that, but baby boomers will inherit about $15 trillion in the next 20 years. Surprisingly, AARP finds that this group is targeted by just 5%-10% of all marketing efforts. Baby Boomers have the highest purchasing power and were the latest of all generations to adapt to mobile technologies. Mobile penetration is growing for this age group, with 65.6% of Baby Boomers in the U.S. owning a smartphone in 2018 and 55% of them having a tablet.

Baby Boomer Statistics.

There are about 65.2 million Gen Xers in the U.S. Gen Xers are defined as people born between 1945 and 1980. Most members of Generation X are the children of the Silent Generation and early Boomers. Gen Xers only makes up around 20% of the population but makes more than 30% of the total U.S. income. They didn’t grow up with technology but are considered technologically savvy—90% of all Gen Xers own smartphones. They spend 1/3 more each year than the younger and larger generation, the Millennials. While Gen Z and Millennials are picking up their smartphones constantly, Gen Xers are logging into their email. More than 80% of Gen Xers say email is their preferred means of receiving brand messages. Generation X have quickly caught up to the younger generations with their social media use, but they still use it differently. According to Pew Research, 75% of Gen Xers are on social media. They are most likely using Facebook, Instagram, YouTube, LinkedIn, and Snapchat. And, if Gen Xers are following a brand on social it’s because they are looking for promotions.

Generation X Statistics.