SWOT ANALYSIS

COMPETITIVE ADVANTAGES

The following is a listing of the primary competitive advantages of the Company upon entering the market.

 Helping people to keep their memories alive  myLife A.D. is a platform that allows you to prepare and preserve. Prepare for death while preserving memories.  Competitive pricing for customers  30-Day Free trial period  Digital support right at their computers and mobile phone, customers do not need to go anywhere  Team of highly trusted people  Automated system and less personal involvement  Easy to use the desktop account and mobile app for customers  Last Will & Testament will be powered by Rocket Lawyer through an API

SWOT ANALYSIS

The following is a listing of the key strengths and weaknesses of myLife A.D., as well as the opportunities and threats that exist within the marketplace.

Strengths

• Knowledge, expertise, and dedication of the founder • Customer service commitment • Scope and quality of services • Competitive pricing structure • Ease of payment solutions • Digital support right at their computers and mobile phone, customers do not need to go anywhere • Team of highly trusted people • Automated system and less personal involvement • As a new business, the Company must build its credibility and brand awareness • The Company must keep secrecy and confidentiality of client information

Weaknesses

Opportunities

• The increasing number of baby boomer demographics and marketability • The increasing trend of social media usage among the target market • Increasing mobile penetration among senior demographics in the USA • Instability of the US economy leads to unpredictable market activity • Larger companies that have more resources and the ability to reach deeper into the market and become a competitor

Threats

RISK ANALYSIS:

The risks involved with myLife A.D. will be minimal. The Company will implement a highly effective marketing campaign, build industry connections, and communicate its value to potential customers while focusing on how it uniquely fills a market need. Therefore, the Company stands as a viable business opportunity that has the potential to deliver significant returns to any investor or lending institution.