EXECUTIVE SUMMARY

myLife A.D. (also referred to as “the Company”) works as a virtual vault for anyone dealing with end-of-life planning, aging family, or terminal illness. The idea is to live even after your death and remain among them digitally. The hardest aspect of death is knowing that you won’t be there to witness your children graduate, get married, watch grandchildren grow, or celebrate anniversaries, amongst many other important occasions. Through the platform of myLife A.D., individuals can congratulate their children on their wedding day, wish anniversaries to their partners, and say happy birthday to their grandchildren after their death. myLife A.D. aims to ease the burden that’s placed myLife A.D. is registered in the state of Delaware and on family members after a loved one’s headquartered in Sacramento. death by collecting important documents, Ownership is held by Terence Johnson. records, and digital media in one secure and easily accessible location. With myLife A.D., your memory can live on and bring comfort and connection to your loved ones. Business Model: The Company has designed a website, platform, and a mobile app compatible with various gadgets to be used by its target consumers. myLife A.D. offers a wide range of services including; Last Will, Email, Obituary, Video Messages, Virtual Vault, My Journal, Password and Admin services. A consumer can easily manage all these services through a secure dedicated account to be accessed through a computer or mobile device. The Company offers a highly competitive pricing structure through an annual subscription.

Target Market: The Company is targeting B2C and B2B customers:

Business to Consumer

 Baby Boomers o Defined as people born between 1946 and 1964. In 2019 aged between 57 and 75. o Seventy-seven million Americans were born during this period. o By the year 2030, every single day 10,000 Baby Boomers will turn 65. o Baby Boomers are projected to have 70% of all U.S. disposable income over the next five years.

 Generation X o Defined as people born between 1965 and 1980. In 2022 aged between 41 and 56. o Sixty-five million Americans were born during this period. o Generation X accounts for 29% of the nation’s wealth.

 Terminally Ill Patients o Defined as an incurable disease that cannot be adequately treated and is reasonably expected to result in death, Cancer, Aids, Alzheimer’s, Heart Disease, and Leukemia. o In 2021, 1.9 million patients were living with Cancer. o 1.3 million Americans die from terminal illnesses every year.

Business to Business

 Employees Benefit Package o Employer paid at a discount o Employee paid at a discount  Business Employee Numbers (2/2022) o 100+ 88,414 o 250+ 33,196 o 500+ 18,865 o 1000+ 23,736

Marketing: Marketing for myLife A.D. will be done through a variety of media with a significant portion of the funding utilized in B2C publicity and the internet. It will also have a social media presence, allowing the Company to drive a strong word of mouth reputation. Marketing the App value to keep subscribers’ interest at the peak, through:  Virality (Strong word of mouth) and digital activation  Foundational Integration with social media, including; Facebook and Twitter for end consumers  App Store Optimization and Search Engine Optimization (SEO) of the Company’s website  Collaboration with hospitals, life insurance companies, American Association of Retired Persons (AARP), senior homes and senior communities

Distribution Strategy: myLife A.D. App’s distribution channels include; Android Stores (Google Play, Amazon Store, and 1Mobile Market). The App will also be available through the IOS App Store and Windows Store to suit all common mobile devices.

Management: Terence Johnson is the founder and CEO of myLife A.D. Mr. Johnson is a seasoned business professional who is well connected and attuned to the needs of his targeted market. His work ethic and business acumen will be the key drivers that propel this venture towards a position of lasting success.

OBJECTIVE

The purpose of this plan is to provide financial institutions with the information necessary to evaluate the scope and future growth of myLife A.D. in the marketplace. In addition to serving as a roadmap for management, the plan will show that: 1) a significant market opportunity exists when analyzing the current market demands and competitive landscape; 2) a well-thought-out operational, marketing and sales strategy has been designed; 3) the correct capital structure will allow for a long-lasting, profitable business.

To achieve the Company’s objectives, myLife A.D. is seeking $200,000 in total funding. The funding will be allocated in a variety of ways including strategic hiring, platform development, and marketing initiatives. The investment risk is minimal based on the management experience and industry growth rates. myLife A.D.’s financial model shows consistent growth for the brand over the next five years.