EXECUTIVE SUMMARY myLife A.D. (also referred to as “the Company”) works as a virtual vault for anyone dealing with end-of-life planning, aging family, or terminal illness. The idea is to live even after your death and remain among them digitally. The hardest aspect of death is knowing that you won’t be there to witness your children graduate, get married, watch grandchildren grow, or celebrate anniversaries, amongst many other important occasions. Through the platform of myLife A.D., individuals can congratulate their children on their wedding day, wish anniversaries to their partners, and say happy birthday to their grandchildren after their death. myLife myLife A.D. is registered in the state of Delaware and A.D. aims to ease the burden that’s placed headquartered in Sacramento. on family members after a loved one’s Ownership is held by Terence Johnson. death by collecting important documents, records, and digital media in one secure and easily accessible location. With myLife A.D., your memory can live on and bring comfort and connection to your loved ones. Business Model: The Company has designed a website, platform, and a mobile app compatible with various gadgets to be used by its target consumers. myLife A.D. offers a wide range of services including; Last Will, Email, Obituary, Video Messages, Virtual Vault, My Journal, Password and Admin services. A consumer can easily manage all these services through a secure dedicated account to be accessed through a computer or mobile device. The Company offers a highly competitive pricing structure through an annual subscription. Target Market: The Company is targeting B2C and B2B customers: Business to Consumer Baby Boomers o Defined as people born between 1946 and 1964. In 2019 aged between 57 and 75. o Seventy-seven million Americans were born during this period. o By the year 2030, every single day 10,000 Baby Boomers will turn 65. o Baby Boomers are projected to have 70% of all U.S. disposable income over the next five years. Generation X o Defined as people born between 1965 and 1980. In 2022 aged between 41 and 56. o Sixty-five million Americans were born during this period. o Generation X accounts for 29% of the nation’s wealth. Terminally Ill Patients o Defined as an incurable disease that cannot be adequately treated and is reasonably expected to result in death, Cancer, Aids, Alzheimer’s, Heart Disease, and Leukemia. o In 2021, 1.9 million patients were living with Cancer. o 1.3 million Americans die from terminal illnesses every year.
4|Page
