Strategic Business Plan
Contact Information: Founder: Mr. Terence Johnson Phone: 877-275-1617 Address: P.O. Box 340533, Sacramento, CA 95834 Email: terence@mylifead.com Website: www.mylifead.com
CONFIDENTIALITY STATEMENT This document (the “Business Plan”) contains confidential information proprietary to myLife A.D., from now on referred to as (the “Company”). This information and related conversations are submitted solely to introduce selected parties to the Company’s Business Plan. The Company’s disclosure of information contained herein and in related conversations does not constitute authorization for the recipient of the Business Plan to use the information, ideas, or concepts contained herein for any purpose other than the evaluation of the Company, or to disclose any information to any other parties. The Company retains ownership of this Business Plan, including any and all concepts and ideas described herein. Each recipient of this document agrees to treat the information in a strictly confidential manner. The recipient may not disclose, directly or indirectly, or permit any agent or affiliate to disclose any information contained herein, or reproduce this document in whole or part without the prior written consent of the Company, unless otherwise required by applicable law. Any party who accepts delivery of this Business Plan, or any other document(s) or verbal communication(s) of confidential information from the Company, agrees to be bound by the terms of this Confidentiality Statement and further agrees to promptly return any such documents and materials to the Company upon request.
DISCLAIMER STATEMENT The market analysis and financial projections presented herein represent the Company’s best judgment and reasonable assumptions of future events and circumstances; all other information contained herein has been obtained from sources deemed reliable. However, no warranty or representation, expressed or implied, is made as to the accuracy or completeness of any information contained herein, and same is submitted subject to errors and omissions, and no representations or warranties of future company performance or market trends are intended, and such are expressly disclaimed.
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MISSION STATEMENT
myLife A.D. mission is to create a solution that supports the needs of anyone dealing with end-of-life planning, aging family, or terminal illness. We want to change the way that loved ones are supported and remembered.
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TABLE OF CONTENTS
CONFIDENTIALITY STATEMENT ........................................................................ 1 DISCLAIMER STATEMENT ................................................................................ 1 MISSION STATEMENT ..................................................................................... 2 TABLE OF CONTENTS ...................................................................................... 3 EXECUTIVE SUMMARY .................................................................................... 4 OBJECTIVE .................................................................................................................. 5 ABOUT THE COMPANY.................................................................................... 6 LEGAL STRUCTURE ..................................................................................................... 6 SERVICE FEATURES .................................................................................................... 6 TARGET MARKET ............................................................................................ 7 TERMINAL ILLNESS PATIENTS IN THE USA................................................................ 7 BABY BOOMERS ......................................................................................................... 8 GENERATION X .......................................................................................................... 9 BUSINESS TO BUSINESS ........................................................................................... 10 BRANDING AND MARKETING......................................................................... 10 OBJECTIVES .............................................................................................................. 10 MARKETING CAMPAIGN .......................................................................................... 11 COMPETITIVE ANALYSIS ............................................................................... 12 COMPETITIVE ADVANTAGES ................................................................................... 13 SWOT ANALYSIS .......................................................................................... 13 RISK ANALYSIS: ........................................................................................................ 13 MANAGEMENT ............................................................................................ 14 ABOUT THE FOUNDER & CEO .................................................................................. 14 KEY MANAGEMENT ................................................................................................. 14 ORGANIZATIONAL CHART ....................................................................................... 14 PROJECTED INCOME STATEMENT ................................................................... 15 SENSITIVITY ANALYSIS .................................................................................. 16 REVENUE ASSUMPTIONS .............................................................................. 16 PROFIT & REVENUE GRAPHS ......................................................................... 17 PROJECTED CASH FLOW ................................................................................ 18 .................................................................................................................. 19
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EXECUTIVE SUMMARY myLife A.D. (also referred to as “the Company”) works as a virtual vault for anyone dealing with end-of-life planning, aging family, or terminal illness. The idea is to live even after your death and remain among them digitally. The hardest aspect of death is knowing that you won’t be there to witness your children graduate, get married, watch grandchildren grow, or celebrate anniversaries, amongst many other important occasions. Through the platform of myLife A.D., individuals can congratulate their children on their wedding day, wish anniversaries to their partners, and say happy birthday to their grandchildren after their death. myLife myLife A.D. is registered in the state of Delaware and A.D. aims to ease the burden that’s placed headquartered in Sacramento. on family members after a loved one’s Ownership is held by Terence Johnson. death by collecting important documents, records, and digital media in one secure and easily accessible location. With myLife A.D., your memory can live on and bring comfort and connection to your loved ones. Business Model: The Company has designed a website, platform, and a mobile app compatible with various gadgets to be used by its target consumers. myLife A.D. offers a wide range of services including; Last Will, Email, Obituary, Video Messages, Virtual Vault, My Journal, Password and Admin services. A consumer can easily manage all these services through a secure dedicated account to be accessed through a computer or mobile device. The Company offers a highly competitive pricing structure through an annual subscription. Target Market: The Company is targeting B2C and B2B customers: Business to Consumer Baby Boomers o Defined as people born between 1946 and 1964. In 2019 aged between 57 and 75. o Seventy-seven million Americans were born during this period. o By the year 2030, every single day 10,000 Baby Boomers will turn 65. o Baby Boomers are projected to have 70% of all U.S. disposable income over the next five years. Generation X o Defined as people born between 1965 and 1980. In 2022 aged between 41 and 56. o Sixty-five million Americans were born during this period. o Generation X accounts for 29% of the nation’s wealth. Terminally Ill Patients o Defined as an incurable disease that cannot be adequately treated and is reasonably expected to result in death, Cancer, Aids, Alzheimer’s, Heart Disease, and Leukemia. o In 2021, 1.9 million patients were living with Cancer. o 1.3 million Americans die from terminal illnesses every year.
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Business to Business Employees Benefit Package o Employer paid at a discount o Employee paid at a discount Business Employee Numbers (2/2022) o 100+ 88,414 o 250+ 33,196 o 500+ 18,865 o 1000+ 23,736 Marketing: Marketing for myLife A.D. will be done through a variety of media with a significant portion of the funding utilized in B2C publicity and the internet. It will also have a social media presence, allowing the Company to drive a strong word of mouth reputation. Marketing the App value to keep subscribers’ interest at the peak, through:
Virality (Strong word of mouth) and digital activation Foundational Integration with social media, including; Facebook and Twitter for end consumers App Store Optimization and Search Engine Optimization (SEO) of the Company’s website Collaboration with hospitals, life insurance companies, American Association of Retired Persons (AARP), senior homes and senior communities
Distribution Strategy: myLife A.D. App’s distribution channels include; Android Stores (Google Play, Amazon Store, and 1Mobile Market). The App will also be available through the IOS App Store and Windows Store to suit all common mobile devices. Management: Terence Johnson is the founder and CEO of myLife A.D. Mr. Johnson is a seasoned business professional who is well connected and attuned to the needs of his targeted market. His work ethic and business acumen will be the key drivers that propel this venture towards a position of lasting success. OBJECTIVE The purpose of this plan is to provide financial institutions with the information necessary to evaluate the scope and future growth of myLife A.D. in the marketplace. In addition to serving as a roadmap for management, the plan will show that: 1) a significant market opportunity exists when analyzing the current market demands and competitive landscape; 2) a well-thought-out operational, marketing and sales strategy has been designed; 3) the correct capital structure will allow for a long-lasting, profitable business. To achieve the Company’s objectives, myLife A.D. is seeking $200,000 in total funding. The funding will be allocated in a variety of ways including strategic hiring, platform development, and marketing initiatives. The investment risk is minimal based on the management experience and industry growth rates. myLife A.D.’s financial model shows consistent growth for the brand over the next five years.
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ABOUT THE COMPANY myLIFE A.D. is a digital platform that lets us create memories for our loved ones, even after we are gone. Our platform that will allow customers' voices to be heard for years after they have passed, allowing their loved ones to feel their presence and love once again. A secure and accessible space where connections with family and friends can be made during important occasions, occasions that the client won’t be able to attend after they are gone. We believe that when you die, the memories and moments you’ve created over a lifetime shouldn’t die with you. That those memories should live on and keep your memory alive. myLIFE A.D. is the first holistic remembrance planning tool on the market. LEGAL STRUCTURE myLife A.D. is a C Corporation registered in the state of Delaware and headquartered in Sacramento California. Ownership is held by Mr. Terence Johnson. SERVICE FEATURES Last Will & Testament (Powered by Rocket Lawyer) A last will is a legal document that allows you to control how your estate will be distributed after you pass away. Passwords Manage ALL your account passwords in a secure central location. Assign an Admin to handoff your password manager, to ensure the accounts are not lost. Virtual Vault High-security v-Vault allows you to save important documents, bank and insurance details, pictures and videos. Every item you save in the v-Vault can be assigned to a nominee. Email Emails can be used to acknowledge important people, remember treasured moments, apologize to those you may have hurt, forgive those who have hurt you. Emails can be set for future date delivery. Video Messages Users can record video messages and select who will receive them after they pass away. If you leave video memory behind, your friends and family will feel as though a part of you is still with them. My Journal Journal writing is a highly personal activity that allows you to explore your innermost thoughts. 6|Page
TARGET MARKET myLife A.D. will focus on their B2C and B2B target markets. B2C will be the initial focus of our marketing efforts with B2B following close behind. TERMINAL ILLNESS PATIENTS IN THE USA Heart disease is currently the leading cause of death in the United States, accounting for 23 percent of all deaths. Other leading causes of death include cancer, accidents, chronic lower respiratory diseases, and cerebrovascular diseases. The leading causes of death worldwide are like those in the U.S. However, lung cancer, road injury, diarrheal diseases and tuberculosis are all major causes of death worldwide, but are not among the leading causes in the U.S. Instead, accidents, influenza and pneumonia, intentional self-harm and kidney diseases have a larger impact in the U.S. Not a terminal illness, but to-date COVID-19 has unexpectedly taken the lives of 998,000 Americans. Average daily leading causes of death in the United States (2021).
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BABY BOOMERS There are about 77 million baby boomers in the U.S. Baby boomers are defined as people born between 1946 and 1964 in the post-World War II era. About 77 million Americans were born in this period, making it significantly larger than the generations immediately before and after. According to the AARP, 10,000 baby boomers are turning 65 every single day, and this is expected to continue into the 2030s. This means that nearly seven baby boomers are turning 65 every minute. According to a recent survey, baby boomers are projected to have 70% of all U.S. disposable income over the next five years. Not only that, but baby boomers will inherit about $15 trillion in the next 20 years. Surprisingly, AARP finds that this group is targeted by just 5%-10% of all marketing efforts. Baby Boomers have the highest purchasing power and were the latest of all generations to adapt to mobile technologies. Mobile penetration is growing for this age group, with 65.6% of Baby Boomers in the U.S. owning a smartphone in 2018 and 55% of them having a tablet. Baby Boomer Statistics.
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GENERATION X There are about 65.2 million Gen Xers in the U.S. Gen Xers are defined as people born between 1945 and 1980. Most members of Generation X are the children of the Silent Generation and early Boomers. Gen Xers only makes up around 20% of the population but makes more than 30% of the total U.S. income. They didn’t grow up with technology but are considered technologically savvy—90% of all Gen Xers own smartphones. They spend 1/3 more each year than the younger and larger generation, the Millennials. While Gen Z and Millennials are picking up their smartphones constantly, Gen Xers are logging into their email. More than 80% of Gen Xers say email is their preferred means of receiving brand messages. Generation X have quickly caught up to the younger generations with their social media use, but they still use it differently. According to Pew Research, 75% of Gen Xers are on social media. They are most likely using Facebook, Instagram, YouTube, LinkedIn, and Snapchat. And, if Gen Xers are following a brand on social it’s because they are looking for promotions. Generation X Statistics.
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BUSINESS TO BUSINESS Both employers and employees agree on the importance of voluntary benefits - 90 percent of employers and 86 percent of employees say offering voluntary benefits is very or somewhat important. Voluntary benefits allow employers to offer more extensive coverage without added costs, and help employers save on taxes. Since premiums are paid via automatic pre-tax payroll deductions, employers pay less payroll taxes—a winwin for the employer and the employees. In 2018, only 36% of employers predicted voluntary benefits would be a key component of their employee value proposition and total rewards strategy in the next three years. In 2021, that number increased to 94%, according to a survey by Willis Towers Watson. Employees want more benefit options, Willis Towers Watson found, and upping benefit offerings allows employers to attract and support workers. Business to Business Statistics.
BRANDING AND MARKETING Moving forward, myLife A.D. will strive to meet the following objectives as it accomplishes specific keys to success: OBJECTIVES • • • •
Become a recognized market leader in the End-of-Life Planning industry Develop a strong customer service model Remain flexible in product offerings Remain attuned to the marketplace and integrate products into the business mix that meet the needs of the targeted audience
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MARKETING CAMPAIGN Marketing for myLife A.D. will be done through a variety of channels including the internet, email marketing, video blogging, social media, and word of mouth. Networking & Partnerships: • The Company will enter into a partnership with: o Life Insurance Companies o Hospitals o AARP o Senior Homes o Senior Communities Social Media: • Generate brand awareness and maintain a presence on social media websites such as Facebook, Twitter, and LinkedIn. • A YouTube channel will be created and optimized through the benefits of SEO, which will accelerate the process of reaching targeted customers. • YouTube and video blogging will be used by the Company to drive sales by posting relevant and informative videos on YouTube or video blogs. • Facebook has its pay-per-click network that is also cost-effective and can be targeted to the company's demographic. Email marketing: The Company will use email marketing to engage customers, increase sales and promote online service. Properly executed with the right strategies, email marketing will be a cost-effective method to enroll new customers. New and old customers: Getting a new client is five times more complicated than keeping an old one. Growing from usual clientele is a more gradual but safer strategy. myLife A.D. will offer discounts, a referral program, and promotions through social media. Storytelling overselling: Don’t sell, tell a story. Inbound marketing is a natural way of sharing knowledge and building relationships. myLife A.D. will create content and stories that focus on the target market. Viral Marketing: Viral marketing means promoting the growth of a website, for example, through targeted marketing in online communities and social media groups so that new customers are generated. To carry out a viral marketing campaign, myLife A.D. will create valuable content for users that is attractive to share on their social networks. Local TV Commercials: The Company will utilize local TV channels to promote the message through short video clips of 30 seconds. These short clips will emphasize the importance of being together and making your loved ones happy, even when you are not around for them. Website: A well-optimized website with proper site structure, page layout, and clear and easy navigation, along with targeted keywords embedded throughout the site will be constructed and will ensure proper search engine placement and saturation. The Company’s website is an important marketing asset. Along with SEO, the website is easily navigable, highly informative and will serve as a platform to generate new business.
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COMPETITIVE ANALYSIS Primary competitors for myLife A.D. include companies that are currently offering similar features. None offer all the features we offer in one secure and central location, and neither offer the ability to assign an Admin to take over the account after passing.
AfterNote Afternote wants to inspire people to reflect on precious moments in their lives and allow them to consciously think about their wishes for their final farewell and legacy. Services: Accounts, bucket list, timeline, messages, funeral wishes, digital legacy Website: https://www.afternote.com/ Safe Beyond At Safe Beyond, they claim to recognize that everyone’s life story is unique and constantly affected by the change. They provide meaningful digital content, with enhanced distribution capabilities for the future delivery of personalized messages, and digital assets. Services: Passwords, Email, Video Website: https://www.safebeyond.com/ Gone Not Gone Gone Not Gone allows you to leave messages for your loved ones and delivers them on anniversaries. Services: Emails, Pictures, Audio Messages, Video Messages Website: https://www.gonenotgone.com/ 12 | P a g e
COMPETITIVE ADVANTAGES The following is a listing of the primary competitive advantages of the Company upon entering the market. Helping people to keep their memories alive myLife A.D. is a platform that allows you to prepare and preserve. Prepare for death while preserving memories. Competitive pricing for customers 30-Day Free trial period Digital support right at their computers and mobile phone, customers do not need to go anywhere Team of highly trusted people Automated system and less personal involvement Easy to use the desktop account and mobile app for customers Last Will & Testament will be powered by Rocket Lawyer through an API
SWOT ANALYSIS The following is a listing of the key strengths and weaknesses of myLife A.D., as well as the opportunities and threats that exist within the marketplace. Strengths • • • • • • • •
Knowledge, expertise, and dedication of the founder Customer service commitment Scope and quality of services Competitive pricing structure Ease of payment solutions Digital support right at their computers and mobile phone, customers do not need to go anywhere Team of highly trusted people Automated system and less personal involvement
Weaknesses
• •
Opportunities • • •
The increasing number of baby boomer demographics and marketability The increasing trend of social media usage among the target market Increasing mobile penetration among senior demographics in the USA
As a new business, the Company must build its credibility and brand awareness The Company must keep secrecy and confidentiality of client information
Threats • •
Instability of the US economy leads to unpredictable market activity Larger companies that have more resources and the ability to reach deeper into the market and become a competitor
RISK ANALYSIS: The risks involved with myLife A.D. will be minimal. The Company will implement a highly effective marketing campaign, build industry connections, and communicate its value to potential customers while focusing on how it uniquely fills a market need. Therefore, the Company stands as a viable business opportunity that has the potential to deliver significant returns to any investor or lending institution. 13 | P a g e
MANAGEMENT ABOUT THE FOUNDER & CEO Terence Johnson Terence Johnson is the founder and CEO of myLife A.D. Mr. Johnson holds a B.A. in Business Management. Mr. Johnson has experience-based knowledge; he has always been a self-motivator and accomplished every goal he set out to pursue throughout his career. His professional interests focus on building a successful business through elder and senior after-death services. Besides, he has excellent communication skills, time-management skills, and overall organizational skills. Mr. Terence Johnson is a highly motivated individual who excels at whatever he does. He has been preparing and researching for this venture for the past four years. His strategic planning and execution make him well suited to lead the Company.
KEY MANAGEMENT • •
CEO CTO – Mr. Daniel Bravo Mr. Bravo completed his Bachelor of Science & Information Systems from Syracuse University. Mr. Bravo possesses more than twenty-five years of experience in the field of IT. He has lent his expertise to several start-ups before settling into his current employment where he now functions as the Director of Operations for a cloud based UCaaS solution. Mr. Bravo holds several certifications, the most recent of which is the AWS Solutions Architect – Associate certification.
Advisors • Eddie Muzzammil – Marketing o Director @ Innovative Solutions • Evelyn Fernandez – B2B Sales o Agent @ New York Life Insurance Company
ORGANIZATIONAL CHART
CEO
CTO
Web Manager
Manager Marketing & Design
Social Media Executive
Bookkeeper
Online Customer Support
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PROJECTED INCOME STATEMENT myLife A.D. intends to deploy its funding to maximize growth and profitability. In the Income Statement table below, gross margin equals sales minus direct costs. The “bottom line” or profit (as measured before and after interest, taxes, depreciation, and amortization) equals gross margin minus operating expenses. Pro Forma Income Statement Year 1
Year 2
Year 3
Year 4
Year 5
$1,092,285
$3,622,265
$6,454,987
$9,588,091
$12,472,283
Subtotal Cost of Revenue
$55,423
$183,397
$326,403
$484,703
$630,237
Online Payment Partner Fee
$32,769
$108,668
$193,650
$287,643
$374,168
Total Cost of Revenue
$88,192
$292,065
$520,053
$772,345
$1,004,405
$1,004,093
$3,330,200
$5,934,934
$8,815,746
$11,467,878
91.93%
91.94%
91.94%
91.94%
91.95%
$7,200
$10,800
$16,200
$24,300
$36,450
$126,000
$157,500
$196,875
$246,094
$307,617
$12,000
$15,000
$22,500
$33,750
$50,625
Marketing & Advertising
$240,000
$480,000
$720,000
$936,000
$1,216,800
Platform Development
$150,000
$600,000
$300,000
$307,500
$315,188
$18,000
$18,450
$27,675
$41,513
$62,269
Revenue
Gross Margin Gross Margin/Revenue Expenses Website and App Maintenance Hosting & Infrastructure Legal
Travel B2B Sales Team
$0
$200,000
$500,000
$500,000
$500,000
Administrative & Office
$15,000
$30,000
$45,000
$46,125
$47,278
Depreciation & Amortization
$45,333
$45,333
$45,333
$32,000
$32,000
Payroll Taxes & Benefits
$35,011
$83,933
$103,730
$110,688
$113,985
$314,000
$752,760
$930,311
$992,715
$1,022,286
$962,544
$2,393,776
$2,907,624
$3,270,684
$3,704,498
Profit Before Interest and Taxes
$41,549
$936,424
$3,027,310
$5,545,062
$7,763,380
EBITDA
$86,882
$981,758
$3,072,643
$5,577,062
$7,795,380
Net Profit
$26,351
$923,070
$3,015,953
$5,535,866
$7,756,526
2.41%
25.48%
46.72%
57.74%
62.19%
Total Personnel Total Operating Expenses
Net Profit/Revenue
Income Statement Assumptions: (1) Depreciation is based on 5 years; (2) Start-up cost is amortized over 3 years; (3) Total payroll taxes are 11.15%.
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SENSITIVITY ANALYSIS The sensitivity analysis below assumes that revenues are 10% higher or 10% lower than the figures projected earlier in this business plan. Best Case Scenario (Revenue Increases by 10%) Revenue
Year 1
Year 2
Year 3
Year 4
Year 5
$1,201,514
$3,984,492
$7,100,486
$10,546,900
$13,719,511
Cost of Goods
$97,011
$321,271
$572,058
$849,580
$1,104,846
Gross Margin
$1,104,502
$3,663,220
$6,528,428
$9,697,321
$12,614,666
Gross Margin/Revenue
91.93%
91.94%
91.94%
91.94%
91.95%
$1,037,544
$2,393,776
$2,907,624
$3,270,684
$3,704,498
Net Profit
$51,761
$1,256,090
$3,609,446
$6,417,441
$8,903,314
Cash Flow
$155,801
$1,356,752
$3,677,651
$6,469,141
$8,958,604
Cash Balance
$155,801
$1,512,553
$5,190,205
$11,659,346
$20,617,950
4.31%
31.52%
50.83%
60.85%
64.90%
Operating Expenses
Net Profit/Revenue
Worst Case Scenario (Revenue Decreases by 10%) Revenue
Year 1
Year 2
Year 3
Year 4
Year 5
$983,057
$3,260,039
$5,809,488
$8,629,282
$11,225,055
Cost of Goods
$79,373
$262,858
$468,047
$695,111
$903,965
Gross Margin
$903,684
$2,997,180
$5,341,441
$7,934,171
$10,321,090
91.93%
91.94%
91.94%
91.94%
91.95%
Operating Expenses
$1,037,544
$2,393,776
$2,907,624
$3,270,684
$3,704,498
Net Profit
($149,058)
$590,050
$2,422,459
$4,654,292
$6,609,739
Cash Flow
($45,017)
$690,712
$2,490,664
$4,705,992
$6,665,029
Cash Balance
($45,017)
$645,695
$3,136,359
$7,842,351
$14,507,380
-15.16%
18.10%
41.70%
53.94%
58.88%
Gross Margin/Revenue
Net Profit/Revenue
REVENUE ASSUMPTIONS Assumptions - Online Subscription Model Year 2 FB AD CPC (ave) FB Expenditure FB Page Views/Month FB FB Page Views Annually Page Likes Conversion Additional/New Visitors from FB Website SEO Expenditure Google Ad-Word Website Views per month Website Views Year-1 Conversion New Customers from Website Total Number of Subscriptions
$5.00 $288,000 57,600 691,200 172,800 3.00% 5,184 192,000 $3.00 64,000 768,000 3.00% 23,040 28,224
* The model is based on $480,000 total expenditure on digital advertising
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PROFIT & REVENUE GRAPHS PROJECTED CASH FLOW Gross Margin & Profit Yearly $14,000,000 $12,000,000 $10,000,000 $8,000,000 $6,000,000 $4,000,000 $2,000,000 $0
Year 1
Year 2
Year 3
Year 4
Year 5
Revenue By Year $14,000,000 $12,000,000 $10,000,000 $8,000,000 $6,000,000 $4,000,000 $2,000,000 $0
Year 1 Yearly Subscription
Year 2 Document Library
Year 3
Year 4
Previous Year Subscription
Year 5 0
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PROJECTED CASH FLOW The following depictions of myLife A.D.’s projected cash flow show that the Company expects to maintain sufficient cash balances over the five years of this plan. The “pro forma cash flow” table differs from the “pro forma income statement” table. Pro forma cash flow is intended to represent the actual flow of cash in and out of myLife A.D. In comparison, the revenue and expense projections on the income statement include “non-cash” items and exclude funding and investment illustrations. Pro Forma Cash Flow Cash Received Revenue Proceeds from Line-of-Credit Proceeds from Bank Loan Owner Contribution Proceeds From Long-term Assets Proceeds from Investor Subtotal Cash Received
Year 1
Year 2
Year 3
Year 4
Year 5
$1,092,285
$3,622,265
$6,454,987
$9,588,091
$12,472,283
$0
$0
$0
$0
$0
$200,000
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$1,292,285
$3,622,265
$6,454,987
$9,588,091
$12,472,283
Expenditures Expenditures from Operations Total Personnel
$314,000
$752,760
$930,311
$992,715
$1,022,286
$700,684
$1,821,720
$2,414,469
$2,979,598
$3,607,627
$1,014,684
$2,574,480
$3,344,780
$3,972,313
$4,629,913
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$1,236,893
$2,598,533
$3,370,829
$4,000,525
$4,660,466
$55,392
$1,023,732
$3,084,158
$5,587,567
$7,811,817
$55,392 $1,079,124 $4,163,282 $9,750,848 Cash Flow Assumptions: (1) Proceeds from Bank Loan assume funds were received in the amount of $200,000.
$17,562,665
Bill Payments Subtotal Spent on Operations Additional Cash Spent Investor Repayment Dividends Paid Subtotal Cash Spent Net Cash Flow Cash Balance
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