BRANDING AND MARKETING

Both employers and employees agree on the importance of voluntary benefits - 90 percent of employers and 86 percent of employees say offering voluntary benefits is very or somewhat important. Voluntary benefits allow employers to offer more extensive coverage without added costs, and help employers save on taxes. Since premiums are paid via automatic pre-tax payroll deductions, employers pay less payroll taxes—a winwin for the employer and the employees. In 2018, only 36% of employers predicted voluntary benefits would be a key component of their employee value proposition and total rewards strategy in the next three years. In 2021, that number increased to 94%, according to a survey by Willis Towers Watson. Employees want more benefit options, Willis Towers Watson found, and upping benefit offerings allows employers to attract and support workers.

Business to Business Statistics.

BRANDING AND MARKETING

Moving forward, myLife A.D. will strive to meet the following objectives as it accomplishes specific keys to success:

OBJECTIVES

• Become a recognized market leader in the End-of-Life Planning industry • Develop a strong customer service model • Remain flexible in product offerings • Remain attuned to the marketplace and integrate products into the business mix that meet the needs of the targeted audience

Marketing for myLife A.D. will be done through a variety of channels including the internet, email marketing, video blogging, social media, and word of mouth.

Networking & Partnerships:

• The Company will enter into a partnership with: o Life Insurance Companies o Hospitals o AARP o Senior Homes o Senior Communities

Social Media:

• Generate brand awareness and maintain a presence on social media websites such as Facebook, Twitter, and LinkedIn. • A YouTube channel will be created and optimized through the benefits of SEO, which will accelerate the process of reaching targeted customers. • YouTube and video blogging will be used by the Company to drive sales by posting relevant and informative videos on YouTube or video blogs. • Facebook has its pay-per-click network that is also cost-effective and can be targeted to the company's demographic.

Email marketing: The Company will use email marketing to engage customers, increase sales and promote online service. Properly executed with the right strategies, email marketing will be a cost-effective method to enroll new customers.

New and old customers: Getting a new client is five times more complicated than keeping an old one. Growing from usual clientele is a more gradual but safer strategy. myLife A.D. will offer discounts, a referral program, and promotions through social media. Storytelling overselling: Don’t sell, tell a story. Inbound marketing is a natural way of sharing knowledge and building relationships. myLife A.D. will create content and stories that focus on the target market. Viral Marketing: Viral marketing means promoting the growth of a website, for example, through targeted marketing in online communities and social media groups so that new customers are generated. To carry out a viral marketing campaign, myLife A.D. will create valuable content for users that is attractive to share on their social networks.

Local TV Commercials: The Company will utilize local TV channels to promote the message through short video clips of 30 seconds. These short clips will emphasize the importance of being together and making your loved ones happy, even when you are not around for them.

Website: A well-optimized website with proper site structure, page layout, and clear and easy navigation, along with targeted keywords embedded throughout the site will be constructed and will ensure proper search engine placement and saturation. The Company’s website is an important marketing asset. Along with SEO, the website is easily navigable, highly informative and will serve as a platform to generate new business.