BUSINESS TO BUSINESS Both employers and employees agree on the importance of voluntary benefits - 90 percent of employers and 86 percent of employees say offering voluntary benefits is very or somewhat important. Voluntary benefits allow employers to offer more extensive coverage without added costs, and help employers save on taxes. Since premiums are paid via automatic pre-tax payroll deductions, employers pay less payroll taxes—a winwin for the employer and the employees. In 2018, only 36% of employers predicted voluntary benefits would be a key component of their employee value proposition and total rewards strategy in the next three years. In 2021, that number increased to 94%, according to a survey by Willis Towers Watson. Employees want more benefit options, Willis Towers Watson found, and upping benefit offerings allows employers to attract and support workers. Business to Business Statistics.
BRANDING AND MARKETING Moving forward, myLife A.D. will strive to meet the following objectives as it accomplishes specific keys to success: OBJECTIVES • • • •
Become a recognized market leader in the End-of-Life Planning industry Develop a strong customer service model Remain flexible in product offerings Remain attuned to the marketplace and integrate products into the business mix that meet the needs of the targeted audience
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