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I
ndia needs to replicate its fabulous accomplishment in software space with matching success in electronics hardware space too. To give an example without indulging in eulogizing or polemics, China
EDITORI A L
has built a huge electronic hardware industry – more
Pankaj Mohindroo |
than 75% of the world mobile phones are made in
Shelley Vishwajeet | Editor
China. Numerous great organizations have spewed out of the China electronic manufacturing ecosystem like Huawei, OPPO, VIVO and numerous great component companies too. The huge valuation of USD 50 – 70 Bn sought by Xiaomi – almost a startup, is a great example of the vibrant
Editor-in-Chief
Ramesh Kumar Raja | Assistant Editor Haider Ali Khan | Senior Correspondent Nijhum Rudra | Correspondent Vanshika Malhotra | Correspondent
electronics manufacturing space. Yes, in software space we do have more valuable homegrown companies such as TCS with market capitalization of nearly USD 100 billion. But we can’t take solace with this alone. India needs to create a world class electronics hardware eco-system and leadership to reduce import dependency and generate large scale quality employment. And this is what the Indian Cellular and Electronics Association is now
DE S I G N Ajit Kumar Parashar | Sr. Graphic Designer
M A R K ETIN G
focused upon. ICEA is working closely with the government and stakeholders
Puja Mohindroo | Manager - Business
to create the enabling environment which will catalyze the electronics
Sandeep Kumar | Sr. Manager – Marketing
manufacturing eco-system in India. Good news is that electronics manufacturing has gathered momentum and this has been applauded by none other than Prime Minister Modi himself.
O P ER A TION S
Today, we have 120 mobile phone manufacturing units and have already
K. Rajagopalan | Advisor-Legal, Accounts & Administration
replaced Vietnam as the second largest manufacturer of mobile phones.
Deepak Kohli | Manager – Accounts
Our endeavour is to have at least 1500 mobile phone and components
Varun Lama | Sr. Manager – Human Resources
manufacturing units by 2020 producing over 500 million phone units by then while generating 1.5 million direct and indirect employment opportunities. India’s first lithium-ion cells plant is also being set up at Tirupati, Andhra Pradesh. Government’s decision to allow import of second hand machinery with at least five years of residual life is another welcome step which will bring down the capital cost of setting up manufacturing units, which will further boost domestic manufacturing. As mobile handset integrates more and more utilitarian functions of other
B. G. Mathur | Manager- Production
CIRCUL A TION Bhupender Singh Bisht | Manager – Circulation
A D V I S ORY B O A RD Bejon Misra Rajan Mathews S.D. Saxena
devices, its usage will only multiply. But storage space remains a constraint.
Subhash Chandra
We are happy to feature SanDisk, a Western Digital company and a global
Sunil Dutt
leader in storage technology, in our lead article. SanDisk has some fabulous
Sonu Bhasin
mobile storage solutions which consumers will find quite useful.
Uvaraj Natarajan
No other platform gives you as deep an insight into consumer trends, new devices and gadgets as My Mobile does. In this issue too, you will find
G ET IN TOUCH Editorial : shelley@mymobile.co.in
a mine-full of information.
Marketing : sandeep@mymobile.co.in
Happy Reading! n
Circulation : bgmathur@mymobile.co.in Phone : 011—46206161 Fax : 011—41520637 Edited, published, printed and owned by Pankaj Mohindroo, Published from Flat No. 25, First Floor, Shankar Market, Connaught Place, New Delhi – 110001. Printed at HT Media Ltd. Plot No. 8, Udyog Vihar, Greater Noida, Uttar Pradesh - 201306
Pankaj Mohindroo editor-in-chief
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04 | july 2018
The publishers regret that they cannot accept liability for errors and omissions contained in this publication, however caused. The opinions and the views contained in this publication are not necessarily those of the publishers. Readers are advised to seek specialist advice before acting on information contained in this publication, which is provided for general use and may not be appropriate for the reader’s particular circumstances. The ownership of trademarks is acknowledged.
Volume XIII, Issue VI, july 2018
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contents
54
48 56
58 Style Notes 10 letters 12 Cell Speak 14 Rumor Mill 16 NEWS 20 big NEWS 105 My Guide 20 Just In Get a close look at new mobile devices now in the market
48 Lead Story SanDisk Mobile Storage
06 | july 2018
Market Insight 54 Online Smartphone Shopping
62
Deepak Kabu – CEO, Ziox
Mobiles
on the Rise
88
87
CEO, Telr
Server Market Sees Impressive
Growth
90
Sirish Kumar – Founder &
Abhesh Verma – COO, nexGTv
132 Pallav Jain – Head, Consumer 56 Tech Fraud
Business, PayU India
The Growing Menace of
The Burntest
Cryptojacking
64 Honor 10
58 Chief Speak
66 Huawei P20 Pro
Manish Sharma – President &
68 Vivo X21
CEO, Panasonic India and South Asia
70 TECNO Camon iClick 72 COMIO X1 NOTE
Face to Face: Interviews with business/ industry leaders
Solution: Safe, Secure
60
and Smart
Director, COMIO Smartphones
Sanjay Kalirona – CEO &
74 OnePlus 6 76 Kult Impulse 78 Honor 7A 80 Moto G6 Play
MYMOBILE
What's Inside
contents 82 Sony SRS-XB21 84 OPPO Realme 1 86 HARMAN JBL E35
bring about a data revolution– Arun Balasubramanian, MD, Qlik India
98
Why Feature Phone Still
Matters? – Usha Srinivas,
92 Consumer Insight
Apptastic 128 BrainBaazi 130
Zappfresh
131
VuLiv Player
Marketing & Business Consultant
134 Add Ons
Indians digitally active, but
127
not digitally aware and secure
Pragati Khare, Head, Human
gadgets and accessories, from
Resource, COMIO
earphones to Bluetooth
Smartphones
speakers
94 Tech Trendz 5G network development will
The Future Ready Workforce–
The latest and the best of
be critical for smooth
100 Musings
autonomous vehicle
My Data, My Privacy: Are we
146 Vantage Point
connectivity
doing our own bit for its
After ‘affordability’, Indian
protection?
handset market needs to address ‘accessibility’ –
By Invitation 96 Preparing for a data-led
102 Bazaar Bargain
future: How the GDPR could
buy today
Four phones which are smart
94
Sudhir Kumar, Founder & CEO, Tambo Mobile
98
100
105
128
Total number of pages = 148
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ream in a d ellpho c y e t k u o o st zy ab ew lines? an als n the late e a r c c d u n f o u hav o a Are y al to pen a for news our hands u think yo o y ti se poten have a no rave to lay t them? If y CV to r u le, c u Do yo e? Do you world abo . Rush you My Mobi in e in ou headl and tell th king for y your name o s o e o l to se gizm u, we are .co.in ine. o e y l i n b i o it az mym e mag team@ best mobil India’s
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cellspeak
Quotes
“Remember, technology by its very nature requires skilling and I see potential for digital skilling in a big way which, by itself, will create a lot of jobs” —Ravi Shankar Prasad, Union Minister for Electronics and IT, talking to a news agency
“Cyberattacks have become more organised with significant funding, passion; they are sophisticated, they often gain access and they wait for the right time, for the moment of their choice for their attacks” — Rajiv Gauba, Union Home Secretary, addressing an event in New Delhi
“There is a huge opportunity in India for the emergence of next-generation devices which don’t exist at the moment and the new policy (National Policy on Electronics) will look at encouraging design and innovation for the development of innovative products” — Ajay Prakash Sawhney, Secretary, MeitY, at an Assocham event in New Delhi
“Within a short time, we have seen phenomenal growth in our offline business. It is about 30 per cent of our sales, even though we are present in only top 30-40 cities in offline retail. We are looking at ramping this to about 100 cities by early next year” — Manu Kumar Jain, Xiaomi VP and India Managing Director, in an interaction with a news agency
12 | july 2018
“Telecom sector has been a success story, and we will ensure that this story remains intact. We have taken steps... be it on interest rates or deferred spectrum payment. In future also, if required we will take such decisions” — Manoj Sinha, Union Telecom Minister, speaking at a conference in New Delhi
MYMOBILE
Rumour Mill
Talk Sony Xperia XZ3 may launch with advanced dual camera setup Following the successful launch of the premium Xperia XZ2 at the Barcelona Mobile trade show this year, it is now speculated that Sony would launch the new variant Xperia XZ3 soon in the market. Leaks suggest that Xperia XZ3 would be backed by the premium Snapdragon 845 chipset same as its predecessor Xperia XZ2. Also, it would sport the sophisticated dual camera setup same as Xperia XZ2. It is expected that XZ3 would sport the IP68 certified body same as the other premium Xperia phones. The rumoured Xperia XZ3 weighs 183 gms and 153 x 72 x 10.1mm thickness and with a display resolution of 2160 x 1080 pixels, the smartphone would be furnished with a 5.7-inch screen coupled with 18:9 ratio. The device is likely to have 6GB of RAM and would come in two storage variants- 128GB and 64GB ROM which is expandable in nature. If the reports are to be believed, the device might be launched at the upcoming IFA 2018
14 | july 2018
in Tech Corners
tech trade show in Berlin, Germany in September this year.
Samsung Galaxy Note 9 likely to be launched on August 9 Now that the Galaxy S9 and S9 Plus have made their entries, Samsung’s focus now stands on the new member in its Note series, dubbed the Galaxy Note 9. According to reports, the flagship device is likely to arrive on August 9. The upcoming smartphone is expected to see a number of improvements in the camera department, as compared to its predecessor, the Galaxy Note 8. The Note 9 is likely to feature the Super Slo-mo feature present in the recent Galaxy S9 and Galaxy S9 Plus. Additionally, the smartphone is speculated to come with an upgraded Qualcomm Snapdragon 845 processor (for select markets) and other minor upgrades. Like its predecessor, the Note 9 is expected to feature the same Infinity display, dual cameras at the back, and support for Samsung Pay and Bixby. However, there could be increased
RAM/ROM configurations and battery.
Google plans Pixel upgrades to take on Apple’s iPhone Google is said to be working on an upgraded Pixel smartphone line, including a model with a nearly edge-to-edge screen, seeking to boost revenue for a critically acclaimed phone that’s yet to make a major sales impact in the market. According to reports, the Alphabet Inc. unit is planning at least two new models, likely to be dubbed the “Pixel 3” and “Pixel 3 XL. The larger phone is designed with a nearly edge-to-edge screen, except for a thicker bezel known as a chin at the bottom of the phone. The display also will have a notch -- or a cutout -- at the top. The smaller model will look similar to the Pixel 2 and won’t include the notch or edge-to-edge look, say reports. Although Pixel smartphones are widely regarded as some of the best Android-based devices, they continue to lag far behind iPhone and flagship products from Samsung in sales and market share. n
team@mymobile.co.in
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What’s Up
newsbits Oppo unveils flagship Find X smartphone, India launch soon
Chinese brand Oppo has launched its latest flagship smartphone with an edgeto-edge display, dubbed the Find X in Paris, to take on the likes of Apple, Samsung and Huawei. Priced at 999 euros, the latest premium smartphone will be available in August across the globe, including India. The device will be officially launched in India on July 12, 2018. The company has also tied up with Lamborghini to launch a special edition smartphone at 1699 euros for the 512GB variant with Super Vooc charging technology. The smartphone features a pop-up camera, which it calls stealth 3D camera. It comes equipped with an 8GB RAM and 256GB memory. With the latest device, Oppo said that it is officially entering the Europe market, and will initially focus on France, Italy, Spain, and the Netherlands. Motorola joins the foldable smartphone race
Lenovo-owned Motorola has reportedly been granted a patent in the US to make a flexible, foldable organic light-emitting diode (OLED) smartphone that would flex, both inward and outward. It is designed to have a thermal element in the hinge. “The technology is very clever. There’s a temperature sensor that works even when the phone is off and when it’s folded. If the temperature becomes too low the screen starts to deform, so the hinge heats up to automatically correct it,” GSMArena reported recently. The document issued by the United States Patent Application Publication on June 14 describes the
16 | july 2018
design as “a method, electronic device and computer programme product for countering a semi-permanent deformation at an area of a foldable display.” The patent was originally filed in September 2016 and earlier in May it got approval from the World Intellectual Property Organisation (WIPO). Honor reiterates its commitment to ‘Make in India’ with local manufacturing of Honor 9 Lite Honor, Huawei’s e-brand for digital natives, has now started manufacturing Honor 9 Lite locally in India, as a commitment to
According to reports, a company spokesperson said that Helio M70 would offer a network speed of 5Gbps and is also speculated to turn out a new “radio modem” for 5G. The upcoming modem would also “support critical carrier features”. According to MediaTek, the modem would be available as a discrete solution. Reports also surfaced that the company is also expected to unleash a new chipset with the 5G modem, but it might be launched separately. Ziox Mobiles launches X7, X3 feature phones
Prime Minister Narendra Modi’s ‘Make in India’ initiative. Honor 9 Lite is the company’s most successful smartphone in India with over 1 million units sold since its launch earlier this year. Featuring a 5.65-inch 18:9 IPS display, Honor 9 Lite boasts quad-cameras, with dual-cameras on both the front, as well as the rear, delivering an unparalleled camera experience for selfie-lovers. Starting at Rs 10,999, Honor 9 Lite leads innovation in its price bracket, bringing premium features such as a bezel-less display, premium double-sided 2.5D glass unibody, 3,000mAh battery, and runs EMUI 8.0 based on Android 8.0 Oreo. Local manufacturing of the smartphone will take place at the Flex plant in Sriperumbudur, Tamil Nadu. MediaTek to launch its first ‘Helio M70’ 5G modem by early 2019 Taiwanese fabless semiconductor company MediaTek has now finally announced to launch first of its kind 5G modem, dubbed as “Helio M70”. MediaTek said that the product will be available in the global market by early 2019. “Commercial availability of the modem would start from 2019. Some of the partners are Nokia, NTT Docomo and Huawei,” Joe Chen, President, Mediatek, recently said.
Domestic handset manufacturer Ziox Mobiles has launched two new feature phones- X7 and X3 priced at Rs 899 and Rs 875 respectively. Both the feature phones come with 1.8-inch display. They sport a rear camera with flash, that lets the dual SIM devices operate even in low light conditions. The phones also feature auto call recording facility and is further enabled with Bluetooth and GPRS, along with easy access to the internet. With a battery of 1,000mAh with X7 and 800mAh with X3, the devices ensure to last your entertainment longer. Additional features such as wireless FM radio, LED torch, Mobile Tracker and several pre-loaded games make the most of the feature phones at the budgeted price. The devices come equipped with multi language support. India gets its first Smart Store for feature phones from iVVO iVVO, a new entrant in the Indian mobile
MYMOBILE
several new features recently. The app enables people to delete a message sent and even delivered to someone. People can also detect forwarded messages now in the chat app.
phone market, has launched a smartphonelike app store for its 2G handsets. The company’s parent organization, Britzo, recently came into the spotlight for its unique business model and vision of empowering the rural population through a complete reversal of the prevalent market order with cutting-edge innovations. The apps on the ‘Smart Store’ encompass a wide range of genres such as entertainment, education, health, spirituality, and so on. At present, the Smart Store has a Game Centre, an Entertainment Store, a Friend Finder & App Store (for miscellaneous applications). iVVO customers will be able to enjoy a huge repository of songs and videos and other content which is refreshed daily. Whatsapp rolls out group audio, video call feature for Android beta users After creating a buzz in the market for quite some time, Whatsapp has finally rolled out group voice and video calling for iOS, Android and Windows smartphone users. Now users can chat on audio and video with multiple members of groups at the same time. On Android, the feature is
available for Whatsapp Beta/Stable version users while iOS users need to simply update their app to the latest version to avail group voice and video calling. The new feature is going to be available soon to Windows Phone users. This feature was first announced at the Facebook annual developers’ conference and the feature has been spotted on WhatsApp V.2.18.189. Interestingly, WhatsApp has introduced
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Yahoo Mail launches app for Android ‘Go’ phones Yahoo Mail is bringing a new application optimised for entry-level Android “Go” smartphones and a new version of its mobile website, Oath Inc announced recently. Oath Inc is a subsidiary of Verizon Communications that is the umbrella company of digital content subdivisions including AOL and Yahoo. The Yahoo Mail
Go app delivers the same features of the current Android application while keeping the RAM usage on devices below 50MB and the install size below 10MB. “The original Yahoo Mail app is already extremely lightweight so we didn’t have to remove major features to reduce the standard Yahoo Mail app size for Go,” the company said in a statement. “The Go app uses the exact same architecture as the standard Yahoo Mail app,” it added. The company also announced a design overhaul that brings many of the same features that are available for its mobile app users. Google introduces offline mode for Chrome on Android Contributing to the idea of Chrome for “everyone, everywhere,” tech major Google has rolled out an offline mode for users on Android. The company further noted that users who are signed into Chrome can also access relevant articles, based on browsing history. This downloaded content is then available at any point of time, sans internet connection. “Chrome’s goal is to make the web work well for everyone, everywhere. From building offline capabilities to an automatic data saver, we’ve launched a number of features to improve web accessibility especially tailored to NBU
(Next Billion Users) markets. However, it can be frustrating and hard to access the web when you lose connectivity or spend days disconnected. Spotty connectivity shouldn’t stop us from accessing our favourite sites to get information, whether it’s recent news or the latest cricket results,” Amanda Boss, Product Manager, Offline Chrome for Android, wrote in a blog post.
What’s Up
newsbits
Instagram introduces IGTV, its own dedicated video platform Photo-sharing app Instagram has now made its video app- IGTV official, which is speculated to take on YouTube. The main USP of the IGTV app is the time duration as IGTV allows users to stream videos up to an hour long, as opposed to the one-minute duration on Instagram. The standalone IGTV app allows users to view videos in a
vertical format which according to Instagram is more mobile-friendly. The app once opened, will play videos (under ‘For You’, ‘Popular’, ‘Following’ and ‘Continue Watching’ sections) instantly, dismissing the need to search for one. The new video app has channels (creators), which the users are required to follow to view the content. Additionally, users can like, comment, and share the videos to friends via the Direct section. While IGTV is a dedicated video app, users can still view directly from the Instagram app as well. Microsoft News is here to take on Apple News and Google News Microsoft has introduced its standalone
july 2018 | 17
What’s Up
newsbits source of news, dubbed Microsoft News app meant to keep the users updated with things happening around. Microsoft, in a blog post said, “Microsoft has been in the news business for more than 23 years. As we’ve evolved, our central mission has remained the same: to keep our audience
informed in an easily accessible, comprehensive and trustworthy way.” The new news platform will power MSN.com, which was Microsoft’s first step towards news back in 1995. Additionally, Microsoft News powers news on Microsoft Edge, the News app in Windows 10, Skype, Xbox and Outlook.com. The new Microsoft News app comes as a direct competition to Google News and Apple News. The new Microsoft News app is available for the Android and iOS users. Google introduces Podcasts app for Android devices Google has finally introduced Podcasts app for Android, available globally in the Play Store. Integrated with the Google Assistant across your devices and packed with personalized recommendations, Google Podcasts is designed to make it easier than ever for Android users to discover and listen to podcasts. It has also announced a
partnership with industry experts to improve diversity in podcast creation, and sharing a peek at how AI can help transform podcasting for the better. With Google Podcasts, you can listen and subscribe to any podcast, including popular shows like The Daily, Cyrus Says, Modern Love, Lage der Nation, The Bill Simmons Podcast, and
18 | july 2018
literally millions more. Google Podcasts seamlessly syncs across a variety of Google products, including the Google Assistant. Myntra launches first smart device - a fitness band Online fashion store Myntra has launched its first smart wearable device ‘Blink Go’ priced at Rs 4,199. The company said that the band is the first in line of ‘Myntra Wearable Platforms’ (MWP), a variety of wearables which can discover and communicate with each other through a software platform called the Myntra Wearable Platform designed by the
company’s innovation unit. The launch came two months after the fashion commerce company acquired Bangalorebased smart watch company Witworks for an undisclosed amount. The band comes with features such as activity, calorie, distance, step tracker, heart rate sensor and can be connected to the smartphone to receive notifications and standard alerts. Interestingly, the smart wearable market is currently dominated by Samsung and Fitbit products. Truecaller acquires Chillr After its foray into the digital payments segment last year, incorporating UPI-based transfers in its app, Truecaller recently announced a strategic investment into the payment space in India by acquiring Chillr, India’s first multi-bank payments app launched in 2014. The founders of Chillr, Sony Joy, Anoop Sankar, Mohamed Galib and Lishoy Bhaskaran and the rest of the organization will be joining Truecaller, and Sony Joy will be the Vice President of Truecaller Pay. The company plans to leverage Chillr’s full reach of over 150 million users in India as well as its 300+ existing partnerships in India to enable Truecaller Pay as a platform. With the launch of Truecaller Pay 2.0, the company has brought banking and payments features
to the forefront of its app, and in the coming months Truecaller is planning on rolling out credit and other financial services to users in India in a mobile-first way. Nokia 8, Nokia 7 Plus and Nokia 6.1 now available on Airtel online store Nokia’s premium smartphones – Nokia 8 Sirocco, Nokia 7 Plus and Nokia 6.1 – are now available on Airtel’s online store without the constraint of high put-down prices or cumbersome financing. Customers can now upgrade to their favourite Nokia smartphone with down payments for the devices starting at just Rs 3,799 on Airtel’s digital platform. Airtel’s online store also offers instant and easy financing facility for the Nokia smartphone range with EMIs starting as low as Rs 1,499. Launched in
October last year, Airtel’s online store offers a range of premium smartphones with affordable down payments, instant credit verification and financing, and bundled monthly plans. It is a part of Project Next – Airtel’s digital innovation program aimed at transforming customer experience across all of its services and touch points. Uber launches its lighter version with language support
Ride-sharing app Uber has launched Uber
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Lite in India. The lighter version of the already existing app reduces the app weight up to 5MB on the user’s phone thus reducing the storage and loading time depending upon the network. Launched first in India, Uber will take it ahead in other parts of the world. This app is designed to suit Indian user base as it now offers seven Indian language support to be more hyperlocal. “Uber is targeting the older version of Android users and those who are still on the 2G network,” said Manik Gupta, Vice president and Head of Product for Uber. “The number is close to around 40 per cent,” he said. NXP, Mastercard and Visa transform mobile payments for billions of IoT devices NXP Semiconductors in collaboration with Mastercard and Visa has launched its new mWallet 2GO, a white label wallet service
developed on the NXP Secure Service 2GO Platform. With the new service, NXP is first in the industry to offer the full scope of mobile wallet development in one solution including leading hardware technology, surrounding software and ecosystem integration. The payment solution is designed to ease development, reduce cost, and accelerate time-to-market for OEMs (Original Equipment Manufacturers) to add mobile payment capability to any wearable, mobile or IoT (Internet-ofThings) device. Montblanc, the German manufacturer of luxury writing instruments, watches, jewelry and leather goods, is the first company to launch its own mobile wallet solution based on mWallet 2GO for its new TWIN smart strap. Airtel rolls out India’s first quad-play platform to manage multiple services Telecom operator Bharti Airtel has launched ‘Airtel Home’, India’s first-of-its-kind digital quad-play platform that simplifies the customer experience for homes that use multiple Airtel services. Airtel Home allows customers to bundle multiple Airtel
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relationships – home broadband (and fixed line), postpaid mobile and digital TV - as a single account with a unified interface on My Airtel app and enjoy convenience, peace of mind and loads of other benefits. With Airtel Home, customers are liberated from the hassle of making multiple payments across multiple bill cycles for different Airtel connections within the family. There is no need to remember multiple payment dates with this service. Airtel Home offers the convenience of a
single bill for all services. Interestingly, one can add Airtel connections from any location in the country. Idea completes VoLTE roll out across all its 4G circles Idea Cellular has completed the roll out of VoLTE service across all its 4G circles, making it the only GSM operator to offer the service across 20 circles in India. Idea has launched VoLTE services in Himachal Pradesh, Odisha, Assam, North East Service Area (NESA) and Jammu & Kashmir, expanding VoLTE presence across all its 20 4G circles. As part of the launch offer, Idea is giving 30 GB free data to its
VoLTE users. Sashi Shankar, CMO, Idea Cellular, said, “With the completion of last phase of VoLTE roll out, Idea is now the only operator to offer pan India integrated 2G, 3G, 4G and VoLTE services.” Leading smartphone brands Samsung, Xiaomi, Vivo, OnePlus, Nokia, Asus, Kult, Panasonic, Honor and Huawei which cater to 75% of the mobile market in India have already released the first Idea VoLTE patch on their popular devices. Vodafone India deploys world’s largest 200G long-haul network Strengthening its technological leadership,
Vodafone has deployed India’s largest long haul fiber network across 88 cities. The company installed more than 43,000 kms of 200G long-haul network in 75 days, making it the world’s fastest and biggest optical deployment project. With the growth in data consumption and adoption of new technologies like 5G and VoLTE, the 200G long-haul network will enable Vodafone to further improve on its already leading latency performance and enhance customer experience for mobile and enterprise customers. Vishant Vora, Director – Technology, Vodafone India, said, “Consumers and businesses are increasingly demanding flexible, secure and efficient ways to consume data. Moving towards 200G long-haul network is a significant step by Vodafone India to lead and provide seamless network and high bandwidth to our consumers.”
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newsbits
Marg ERP, ICICI Bank join hands to offer integrated payments platform to MSMEs Inventory and Accounting software solution provider Marg ERP has partnered with ICICI Bank to offer an integrated payments
platform to micro, small and medium enterprise (MSME) customers, using the former’s accounting software. This integration aims to promote ‘Connected Banking’ and enables ICICI Bank’s current account holders to securely connect their bank account with the Marg ERP software and undertake an array of digital transactions from within the ERP platform itself. It will enable businesses to initiate vendor & salary payments via RTGS, NEFT or IMPS directly from this platform, automate reconciliation of banking and accounting entries, apply for working capital loans as well as schedule future dated payments, thereby offering exemplary command over day-to-day financial transactions for businesses. n team@mymobile.co.in
july 2018 | 19
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India to get its first ever Li-ion cell manufacturing facility for mobile industry M
received all the required approvals from Tirupati Urban Development Authority (TUDA) and Ministry of Electronics and IT (MeitY) on M-SIPS benefits. We are looking at achieving a market share of approximately 6% of the total number of batteries consumed in the mobile phone industry in India during the first phase of production. Also, we will be looking at recruiting 1,700 people for this threephase project, most of them will be High School pass, Supervisory staffs will be Graduates and Managerial staff will be either Engineering Graduates or Post Graduates,” said Jaswant Munoth, Chairman, Munoth Industries. Vikas Munoth, Managing Director, Munoth Industries, said, “Undoubtedly mobile handset and its components manufacturing ecosystem is an important focus area of the Government under the ‘Make in India’ initiative. The decision of Munoth Industries to set up the country’s first ever Lithium-ion cell manufacturing plant for mobile handsets is truly a revolutionary step which is aimed at supporting the government’s goal to step up value addition in the mobile handset sector in sync with the Phased Manufacturing Program (PMP). We at Munoth Industries reaffirm our strong support to the Government’s focus to enhance value addition and generate employment. We are “We are glad to fully confident that India will emerge to be support Munoth Industries a strong nation in terms of establishment Ltd. in building the factory for the of a robust components/corecomponents ecosystem in the future. As the core component, it will be manufactured in India, the natural corollary coming years.” Ajay Prakash Sawhney, healthcare, software etc. are casting of this will be that there will be an increase Secretary, Ministry of Electronics their vote of confidence in the in the value addition through the Lithium& IT, said, “With this project burgeoning mobile phone and launch, India is preparing itself to components industry. We are glad to ion based products which will cater to become more competitive with support Munoth Industries Ltd. in the mobile industry” enhanced value addition and building the factory for the future. As —Pankaj Mohindroo, employment generation. Lithium-ion the core component, it will be National President, cell is a core component for mobile manufactured in India, the natural corollary phone industry. As of now, Lithium-ion cells of this will be that there will be an increase in ICA are imported and battery packs are assembled the value addition through the Lithium-ion based in India using the imported cells and with this project products which will cater to the mobile industry. This core component plant will catalyze establishment of an entire ecosystem of Munoth Industries, we will begin our journey to become a pioneer of forward and backward integration – forward integration to bring in this space. The M-SIPS approval for this project was given by the in through design houses, tooling facilities and many SME startups Ministry in record time which is a clear testament of the Government’s besides catering to the mobile battery pack industry as an OEM increasing focus on enhancing ease of doing business and our total supplier. The current consumption of batteries is approx. 400 – commitment to support the establishment of components/core450 million per annum for mobile phones including replacement components manufacturing ecosystem.” The first phase of the project will be operational by March 2019 and about 100 million p.a. for power banks.” “This project is of great importance to us. The company has and the second and third phases by 2022. Munoth Industries Ltd.’s been allotted on outright basis 30 acres of land by the Andhra Lithium-ion cell manufacturing is a first of its kind in India as part Pradesh Industrial Infrastructure Corporation (APIIC) and has of the Government’s ‘Make in India’ initiative. n inistry of Electronics and IT (MeitY), Indian Cellular Association (ICA), the apex body of mobile handset industry and Munoth Industries Limited recently announced the setting up of India’s first Lithium-ion cell manufacturing plant for the mobile industry. Munoth Industries will set up the plant at an outlay of Rs 799 crore in three phases. The proposed manufacturing plant to be located at Electronic Manufacturing Cluster (EMC) 2, Tirupati, Andhra Pradesh eventually will have a capacity of 1 million Ah per day. Commenting on this announcement, Pankaj Mohindroo, National President, ICA, said, “It is a tribute to the growing confidence of the investor community that entrepreneurs and investors from diverse industries including financial services,
20 | july 2018
MYMOBILE
UNISOC unveils AR/VR supporting mobile chipsets, SC9832E and SC9863 I
GSM +LTE/WCDMA/GSM) or 4G+3G (LTE/WCDMA/GSM + WCDMA/GSM) configurations, as well as Wi-Fi bgn/BT4.2/FM/ GPS+Gionass/Beidou. With an AnTuTu 6.0 score in the range of 38,000, this innovative chipset solution from UNISOC far outperforms other competing chipsets in its category. Speaking at the event, Adam Zeng, CEO, UNISOC, said, “The global mobile ecosystem is evolving at a very rapid pace, and we are focussed on helping the Indian market stay ahead of the technological curve. We want to meet and exceed the growing expectations of Indian consumers with better products and better features, which is why our latest chipset solutions are designed to cater to advanced mobile and communication technology requirements. We are confident that these new additions to our extensive portfolio will be well-received in the market, and will help in laying the foundation of a more prosperous and smarter processor with speed up to 1.6GHz, and is “The global mobile future.” built for delivering an unparalleled highecosystem is evolving at a very What these features mean is that end user experience. It features an LTE rapid pace, and we are focussed on the SC9832E and the SC9863 Cat7 modem supporting Dual SIM helping the Indian market stay ahead of the deliver better performance and a Dual Standby (DSDS) and 4G+4G more seamless user experience – (LTE/WCDMA/GSM + LTE/ technological curve. We want to meet and even for resource-intensive WCDMA/GSM), and provides exceed the growing expectations of Indian applications such as gaming. This camera support for 16MP at consumers with better products and better difference in performance is also 30fps with a 3xCSI 4+4+2 features, which is why our latest chipset highlighted in their significantly Lane/4xCSI 4+2+2+2 Lane faster response time for most interface. It’s 16MP + 5MP dual solutions are designed to cater to advanced functions, be it accessing an image signal processors ensure mobile and communication technology application or turning the device clearer, more vivid, and sharper requirements” on/off. image capturing, be it for videos or —Adam Zeng, These innovative chipsets have single pictures, and also have 3D Face also been designed for better integration ID capability. CEO, UNISOC levels and lower power consumption; with up UNISOC SC9832E comes equipped with a to 50% lower power consumption at standby, 1.4 GHz 4x Cortex A53 processor with a 667MHz eMMC 5.1/LPDDR3 memory controller. It provides camera support even with multiple background applications, they can for 13MP at 30fps, along with 2xCSI 4+4 Lane/3x CSI 4+2+2 ensure 200+ hours of stay for a 3,000mAh battery. The Lane interface, and boasts of a MaliT820 MP1 GPU capable of integration of cutting-edge camera technologies such as real680 MHz supported by OpenGL ES 3.0 and Vulkan 1.0 GPU API. time image processing and 3D noise reduction (3DNR) The SC9832E features a VoLTE Cat4 modem with Dual SIM Dual further enable the SC9832E to deliver higher image quality than Standby (DSDS) capable of supporting 4G+4G (LTE/WCDMA/ its peers. n n a move which marks a major evolution in its ongoing success story, leading fabless semiconductor company UNISOC (formerly Spreadtrum Communications) launched its latest chipsets, SC9832E and SC9863, which have been designed specifically to enable a more seamless user experience for machine learning and AR/VR related applications. The newly-announced SC9863 is armed with 8x Cortex A55
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july 2018 | 21
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Mechanics comes to the forefront of mobile manufacturing
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ndian Cellular Association (ICA), the apex body representing then there’s a huge buzz going around that there is a possibility that mobile industry comprising manufacturers, brand owners, material is going to come from there (Vietnam and Indonesia). Out application & solution providers, distributors and retailers, in an of 500 million, only 10 million will be exported to Vietnam and association with Centre for Development of Electronics System Indonesia.” Talking about the Indian brands, he said they are not Design and Manufacturing (CESDM), recently organized a going to die. “The Indian market got used to multiple SKUs that workshop, “Mechanics - A Generational Shift from SKD could not last for any long. Recalibrate which is happening today Manufacturing”. A host of industry leaders and representatives had to happen, the fittest will come through this (only Indian brands). The industry is treacherous, only the paranoid from the Government of India attended the event to survives,” he mentioned. discuss how the Mechanics are going to play an “I am happy Ajay Prakash Sawhney, Secretary, MeitY, instrumental role in the manufacturing of that ICA is calculating for who the Chief Guest at the event, said, “I mobile phones in the country and how India am happy that ICA is calculating for is leveraging this technology to bring about everyone that this is the amount everyone that this is the amount you can a change in the industry. you can save if you do mechanics in save if you do mechanics in India. We In his opening address, Pankaj India. We do not believe in loading do not believe in loading the industry Mohindroo, National President, ICA, and Indian customer with unnecessary said, “We preceded mechanics by over a the industry and Indian customer costs.” year from PCBA. We muddled a lot with unnecessary costs” Sawhney was very upbeat about the because the people were not convinced —Ajay Prakash Sawhney, Phased Manufacturing Programme and that the resolve was very strong. When the termed it as a magic document. He said Nokia plant was shut down in November Secretary, MeitY India is a rapidly growing manufacturing 2014, possible damages deeply impacted the ecosystem. “What we have been able to achieve is sentiment vigorously.” He further said, “We produced assembling more and more units. Around 10% comes 225 million phones last year, but the value additions are not much because phones are only assembled. After that the PCBA only in assembling,” said Sawhney. He said there is a need to build population has also started and by end of this year almost no mobile up economics so that when investors invest they end up succeeding, phones will be imported into India. 500 million will be realty by only then more investments will come. “We want Japanese have their manufacturing units in India and export back to Japan,” he March 2020.” Mohindroo, who also moderated a session of distinguished said. “India has strength in software and also has the strength in panelists from the industry and government, said, “A major electronic brand from Vietnam approached us for business showing design. Almost, 75% of the top technology companies have their us FTA (Free Trade Agreement). India offers much more in terms presence in India. What we did not have was good manufacturing of export and the major markets will be Africa, Middle East etc. But, ecosystem in electronics,” said Sawhney. n
22 | july 2018
MYMOBILE
Lava aims big, expects to achieve Rs 35,000 cr revenue in next five years
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iming at a bigger chunk of the market while making investments to boost manufacturing in the country, Lava International is reportedly expecting to attain revenue of Rs 35,000 crore, backed by a 35% market share in the next five years in the sub-Rs 12,000 segment, compared with the 6-7% that it has at present. According to reports quoting Gaurav Nigam, Senior VP, Product Head, Lava International, as saying, “In the next five years, we are looking to achieve sales turnover in excess of Rs 35,000 crore (for the whole company). The company already has a roadmap and action plan to achieve this.” Although Nigam didn’t reveal the revenue for 2017-18, the company had a topline of $1.2 billion (Rs 7,800 crore) in 2016-17. According to Counterpoint Research, Lava had a 5.6% share in feature phones as of March, while it struggles to find its place among the top smartphone players in the country. In 2017, the company had mere 2.6% share in the Indian smartphone market which was majorly dominated by Chinese players. The homegrown company is reportedly in the process of investing over Rs 2,600 crore in ramping up its manufacturing facilities where it is targeting to reach a production capacity of 21.6 crore units in next
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five years. Having built up its design facility, Lava is looking to localise its production where in the next five years, it will localise 70% of its mobile handset production from the current 25%. Reports say Lava, a couple of years ago, had 50 products (about 20 smartphones and some 35 feature phones) in its portfolio which it has now brought down to less than 15 phones (five smartphones and nine feature phones). The company has two manufacturing plants in India and it claims to be the only Indian brand to design devices in India and do PCB SMT in its own factory. n
Lenovo attains status as largest global provider of TOP500 Supercomputers
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t the recent International Supercomputing Conference (ISC) in Frankfurt, Lenovo Data Center Group continued its global momentum, becoming the world’s largest TOP500 supercomputing provider measured by the number of systems ranked on the TOP500 list. 117 of the 500 most powerful supercomputers included in the TOP500 are Lenovo installations, meaning nearly one out of every four systems (23.4 per cent) on the prestigious list is a Lenovo solution. “Last year, we set a goal to become the world’s largest provider of TOP500 computing
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systems by 2020. We have reached that goal two years ahead of our original plan,” said Kirk Skaugen, President of Lenovo Data Center Group. “This distinction is a testament to our commitment to prioritize customer satisfaction, deliver cutting edge innovation and performance and be the world’s most trusted data center partner,” he added. Lenovo’s high performance computing customer base is as diverse as it is wide, with 17 of the top 25 research universities and institutions across the globe now powering their research with Lenovo’s comprehensive HPC and AI solutions. Lenovo, with dual headquarters in Morrisville, NC, USA and Beijing, China, enables ground breaking research in over 160 countries in the world and in many fields including cancer and brain research, astrophysics, climate science, chemistry, biology, artificial intelligence, automotive and aeronautics, to name a few. “Lenovo has an industry leading ability to bring deep innovations and a comprehensive approach to execute on the largest scale and highest performance, working with our customers to design supercomputing systems that meet their needs in terms of design and compute power,” said Madhu Matta, Vice President and General Manager of HPC and AI at Lenovo Data Center Group. n
july 2018 | 23
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bignews
Huawei rejigs top deck of India Consumer Business Group T he smartphone business of China-based Huawei has reportedly undergone restructuring in India amid intense competition. According to reports quoting people familiar with the matter, Huawei has rejigged the top management of its India Consumer Business Group, or smartphone business, by replacing Peter Zhai with Peng Chao, who has taken over as the new chief executive. Zhai has moved back to China. Under the new structure, P Sanjeev, vice president-sales at Huawei India- Consumer Business Group is now working on building an online presence for the brand, while Allen Wang, director, product centre at Huawei India- Consumer Business is focusing on building the offline retail channel. Reports say the move underlines Huawei’s attempts at increasing its presence in India’s highly competitive handset market, where it hasn’t been able to make much of a dent so far despite entering the market before other Chinese players like Xiaomi, Oppo and Vivo who are now among the top five smartphone players. The company, which is among the top smartphone players in the world, is now aiming to become a top three smartphone player in the coming years through its offline-to-online strategy. Huawei’s Honor brand though recently saw some success in the smartphone market with 146% growth in the first quarter of 2018,
and has acquired 3.4% share, up from 1.4% in the first quarter of 2017 on the back of strong performance of Honor 9 Lite and Honor 7X across online channels, according to market research firm Counterpoint Research. Huawei has also started local printed circuit board (PCB) assembly by setting up its SMT (surface-mount technology) line in partnership with Flex, in Sriperumbudur near Chennai. The company has also expanded the capacity to support the growth in the country. n
Xiaomi to replicate India success story in emerging markets C hina’s Xiaomi, which has gained a very strong foothold in India, is gearing up to replicate the key success sutras learnt in Indian market across many emerging markets for similar achievements, said Xiaomi Vice President Manu Jain who is also Xiaomi India Managing Director. Jain was in Hyderabad to inaugurate the
24 | july 2018
smartphone maker’s 1,000th service centre in India. The Chinese smartphone major, though recorded phenomenal success in the Indian market to have six manufacturing units in a short span, came under pressure last year to scale back its operations in certain markets such as Brazil and Indonesia. Admitting that the firm lost focus as it attempted rapid expansion into new products and countries, its founder Lei Jun, in a letter to employees last year, unveiled plans to slow the pace in those markets and learn from mistakes. Jain viewed that there were at least three key success sutras that Xiaomi acquired in the Indian market that helped it report phenomenal growth rates, defying the slowdown in global smartphone markets. Apart from the universal success that Xiaomi reaped across many global markets with the help of great specs and quality at disruptive price bands, the Chinese giant adopted few localised strategies in the Indian markets that rewarded its outstandingly. Given the rapid growth in sales and market share for smartphones in India, Xiaomi is reportedly evaluating plans to either ramp up production capacities at the existing six manufacturing units spread across Andhra Pradesh, Tamil Naidu and Noida or set up new facilities. Further, having already tied up with Foxconn to produce printed circuit boards in India, Xiaomi is also evaluating plans to make televisions locally. n
MYMOBILE
iVOOMi to locally manufacture wearables in India by 2019
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hinese company iVOOMi which entered the Indian market in March 2017 will reportedly be shifting its entire wearables manufacturing to India by the end of 2019. Currently, the company is manufacturing IoT devices at its Shenzhen facility and is aiming a market share of 6-7% by March 2019 and 10% by end of 2019 in the wearable space. “By the end of 2019 we will create our own market by penetrating Tier-2/3 cities which remain untapped so far. Also, by 2019 we will invest $30 million in wearable category in R&D, manufacturing, marketing and sales,” Ashwin Bhandari, CEO, iVOOMi India, told a business daily recently. The company has plans of launching two more fitness bands in the country this year where its first product will be for masses at disruptive price point especially targeted at first time users and the second will be on a premium side which will be a fully feature-rich device. Bhandari said, “As per current stats, wearable category is not very popular among Indian audience, especially Tier-2/3/4 audience. We want to tap this market by launching products which they can relate to and use in their daily lives.” By the end of 2019 the company is expecting to see a big hike in the wearables market
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as most of the brands have already started targeting Tier 2/3 audience and there will be many cost effective options available for Indian audience by then. iVOOMi is aiming 25-28% of total company’s revenue to come from IoT category and has a targeted growth rate of 200% year-on-year for the company. Recently iVOOMi came up with a fitness band that supports pollution tracking/AQI feature. Now the company is working on AI and voice assistant based fitness bands which will be launched in Indian market soon. n
Lemon enters into joint venture with Adsun to setup tempered glass manufacturing unit
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iming to dominate the mobile phone tempered glass manufacturing and distribution business, home-grown handset manufacturer Lemon Electronics has formed a joint venture with Adsun Impex Pvt Ltd to set up a tempered glass manufacturing unit in Kundli, Haryana with an investment of Rs 100 crore, having already set up a manufacturing unit and R&D facility in May. The plant is expected to begin operations in September 2018. With this, the company is aiming to be among top players in the mobile accessories market in next three years. It will create separate distribution channels for tempered glass distribution in different states. According to reports, Lemon has taken legal rights from “Thailand Glass Company” for procurement of raw material and distribution in India. The company is aiming to produce over 20 million mobile tempered glasses per month. “After the successful launch of the manufacturing unit and R&D facility last month, we are proud to expand further in the mobile industry with this latest glass plant,” Kapil Chugh, Chairman & Managing Director, Lemon Electronics Limited said in a statement. The company said that the new plant will create over 3,000 skilled and unskilled job opportunities in the country. n
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july 2018 | 25
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bignews Oppo announces senior appointments to further advance international business
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hinese smartphone maker Oppo has announced new leadership aimed at expediting its international business and cultivating young talents. Alen Wu, Vice President of Oppo, formerly in charge of China Marketing and Sales, has been appointed to be responsible for Oppo’s international business. In his new role, Alen oversees the entire international operations and is charged to expediting growth outside China. Alen Wu will report to Tony Chen, CEO of
Oppo. Alen Wu joined Oppo in 2006 and was in charge of distributor network construction and mobile product marketing. During his charge of China Marketing and Sales, Oppo became one of the top smartphone brands in China and achieved great success in both terms of sales performance and brand building. In his new role, Alen will further enhance Oppo’s position as a leading smartphone brand worldwide, lead expansion into new markets and also further develop existing international business. Charles Wong, at the same time, is appointed as Oppo Assistant Vice President, Oppo India President, and reports to Alen Wu. He takes the position in order to fulfill the company’s growth agenda as Oppo continues to build momentum in the India market. Charles has nearly two decades of experience in marketing and sales. His vision and skills will be responsible for steering Oppo’s expansion in India and achieve the company’s vision to be a leader in the market. Charles Wong said, “I am extremely excited to be a part of the Oppo India team at an important juncture. Having served in Oppo gives me a good insight of the business, its challenges and varied cultures. The Indian mobile market is growing exponentially and I look forward to further strengthen the brand presence in the Indian market by providing great user experience with our products.” n
Govt makes it easier for manufacturers to import used machinery
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he Government of India has made it easier to import used machinery, which will make manufacturing of mobile phones and equipment smoother for companies in India. As per the latest notification by the Ministry of Environment, Forests and Climate Change (MoEF), used plant machinery having residual life of at least five years for manufacturing electronics and electrical items would not require explicit permission from the ‘hazardous and other waste committee’. Until now handset and other component assembly and manufacturing units would have to wait for the committee to meet every few months for permissions, but now companies just need to submit the necessary documents and import the machinery used for manufacturing electronics and electrical items, and not seek explicit permission. “This is a very positive step to improve ease of doing business. Our industry’s vigorous capital investment cycle is beginning and
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we are greatly encouraging capacities to be shifted to India. The decision clearly shows the Government of India’s (GOI’s) intent on reform, perform and transform. Needless to say, this step will reduce the clearance time to a few days compared to few months in the earlier regime,” said Pankaj Mohindroo, national president, Indian Cellular Association. According to reports, industry insiders said that MoEF keeps a check on the import of used goods and also hazardous wastes but, capital machinery like SMT lines (surface mount technology) lines used to populate PCBs (printed circuit boards) are not a waste since they can be used to manufacture other products. ICA had highlighted the import issue for such capital machinery faced by various manufacturers and brands to promote mobile handset manufacturing. n
MYMOBILE
PM asks ministries, states to boost BHIM app use
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rime Minister Narendra Modi has asked all central ministries and departments as well as states and union territories to set targets for digital transactions through the state-run BHIM (Bharat Interface for Money) mobile application and aim to achieve them by August 15. This comes in the wake of the fall in share of BHIM among payment platforms based on the United Payment Interface (UPI) to 6.3% transactions in April from 9.5% in 2017-18, as per data on the website of the National Payments Corporation of India (NPCI). BHIM app has seen an increase in transactions since its launch by the PM on December 30, 2016 but has been losing out of late to other popular UPI platforms such as Google Tez, PhonePe and Paytm. According to reports quoting people aware of the development, the increase in digital transactions through platforms such as BHIM app could figure in the PM’s Independence Day address on August 15. The PM has also asked cabinet secretary PK Sinha to hold a meeting with the Department of Financial Services to “resolve” the issue of bank transaction charges on BHIM-UPI usage. Such
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charges on small transactions through BHIM app have already been waived by the government. In the meeting, the PM especially asked the ministries of railways, and food and public distribution, which handle large volumes of payments, to make efforts to boost usage of BHIM app. In April, there were 12.6 million transactions worth Rs 4,973 crore on BHIM app, while in the previous financial year it recorded 87.91 million transactions worth Rs 30,018 crore. The falling share of BHIM app had prompted the government to launch, on April 14, more attractive cashback schemes for customers and merchants using the platform. n
TRAI launches portal on network coverage
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he Telecom Regulatory Authority of India (Trai) has launched a web portal that will provide network coverage details of all carriers, which will enable consumers to make more informed decisions while selecting their service provider. The portal’s beta version was launched recently on a pilot basis with data from carriers in Delhi and Madhya Pradesh. This portal - www. coveragemap.trai.gov.in - will be Trai’s second such initiative after a portal on tariff comparisons across circles, which is aimed at giving consumers complete information on network coverage and tariffs - two critical elements - that consumers weigh while
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choosing a carrier. “On this interactive user friendly portal, users shall be able to select various options like location, indoor/ outdoor, TSP, technology (2G/3G/4GVoLTE), voice/data to know the coverage provided by particular carrier at the location of their interest. Also, users shall be able to compare telcos based on coverage and signal strength or no coverage area, etc,” Trai said while launching the portal’s beta version. “This is a data heavy portal includes visualizations of network at 50 mtr. resolution and simultaneous comparison of network between two operators. During the beta release, portal shall permit up to 50 concurrent users. If there are more than 50 users they will get message to access the portal/website after some time,” the regulator said, seeking feedback from stakeholders and consumers to improve the portal. The portal is developed using coverage data provided by different telcos, which will be updated on a regular basis. Trai has collaborated with CDoT (Centre for Development of Telematics), government body engaging in cost-effective indigenous total telecom solutions, for implementing this portal. n
july 2018 | 27
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bignews Mobile data usage goes up 15 times in 3 yrs
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ndians are consuming data like never before. In just three years from 2014, monthly data usage in the country has reportedly increased 15 times, as smartphones and mobile internet have become cheaper and faster. At the end of 2014, the average monthly data consumption was only 0.26GB per person, which increased to over 4GB at the end of 2017, Trai figures show. Usage has increased not only because fast 4G data is now very cheap, but due to sources of content for smartphones having multiplied. Most online videos are seen on smartphones, and a study by media analytics company Comscore shows 89% of Indians go online on phones and tablets — the highest share among large data-consumption economies. 4G, which promises speeds of at least 10Mbps, is the main driver of wireless data consumption, accounting for nearly 82% of total usage last year. 4G data prices have fallen from an average of Rs 269 per GB in 2014 to Rs 19 now — and even lower in case of bundled individual data packs. It’s 7% of what customers paid earlier. Prices dropped sharply after Reliance Jio, which has a 4G-only business model, launched in September 2016. However, with rising internet usage, rival companies like Airtel, Vodafone, Idea Cellular and BSNL have also expanded their 4G network. Increasing
wireless data consumption has been a boon for streaming services like YouTube, Gaana and Hotstar. Some, such as Netflix and Amazon Prime, have even started commissioning and sourcing content in Hindi and other Indian languages. Not only data but also voice calls have increased after a dip. To keep up with Jio’s offering of free calls, competing operators have come up with their own schemes, effectively reducing voice prices to nil in case of bundled data offers. n
Face recognition rollout for Aadhaar verification delayed until Aug 1
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he Unique Identification Authority of India which issues Aadhaar has delayed the introduction of face recognition facility for authentication by one month to August 1 in order to get enough time to prepare for a smooth rollout. According to reports, UIDAI CEO Ajay Bhushan Pandey recently said that some more time will be needed to prepare for the rollout of the new facility which was
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earlier planned to be introduced from July 1. The authority in charge of the national identity system had earlier this year announced it will include face recognition alongside iris or fingerprint scan as a means of verifying users, helping those who face issues in biometric authentication or have worn-out fingerprints. “We are working on that. From August 1, we should be able to do it. All this is technology, and while we target a date this is not something as if we are buying things off-the-shelf. These things are being developed,” Pandey said. The UIDAI wants to be fully prepared, he said adding, “We are trying our best to have this released from August 1”. The UIDAI had said that face authentication would be allowed “only in fusion mode” meaning along with either fingerprint or iris or OTP (one time password) to verify the details of Aadhaar holder. It is aimed at helping people who face difficulty in biometric authentication due to old age, hardwork or worn-out fingerprints, to authenticate their identity for accessing services, benefits and subsidies. n
MYMOBILE
1 million people ‘testing’ WhatsApp payments service in India
A
lmost one million people in India are ‘testing’ WhatsApp’s payments service, and the company is working with the Indian government, NPCI and multiple banks to further expand the feature to more users, said reports quoting a company official. WhatsApp payments service, which rivals the likes of Paytm, has been in beta testing over the last few months. The Facebook-owned company hasn’t yet announced a launch date but industry watchers expect it to happen in the next few weeks. “Today, almost one million people are testing WhatsApp payments in India. The feedback has been very positive, and people enjoy the convenience of sending money as simple and securely as sending messages,” reports quoted a WhatsApp spokesperson as saying. The spokesperson added that WhatsApp is working closely with the Indian government, National Payments Corporation of India (NPCI) and multiple banks, including payment service providers, to expand the feature to more people and support India’s digital economy. WhatsApp had received permission from NPCI to tie up with banks to facilitate financial transactions via Unified Payments Interface (UPI). Paytm founder Vijay Shekhar Sharma had earlier this year alleged that WhatsApp’s UPI payment platform has
What’s Up
bignews
security risks for consumers and is not in compliance with the guidelines. The Reserve Bank of India has mandated all payment system operators to ensure that data related to payments is stored only in India giving firms six months to comply with it. Reports quoting sources said the ministry of electronics and IT has asked NPCI to check if WhatsApp’s payments service conforms with the RBI rules and data security of customers. They added that NPCI has been asked to check that all compliances are in place before the US-based messaging app is allowed to scale up its services. n
AxisRooms’ technology connects with Airbnb
A
xisRooms, India’s leading travel distribution solutions provider for hotels and accommodations has tied up Airbnb, the world’s largest community-driven hospitality company, to boost real-time availability of Airbnb accommodations based in India. The partnership will also cover existing AxisRooms Homestay, Bed & Breakfast clients. The collaboration is set to transform numerous aspects of alternative hospitality industry and improving its ranking and importance by providing a fine-tuned content and specific marketing and sales channel for various types of accommodations. Airbnb will get real time accommodation availability information
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and content through AxisRooms platform, which will grow the content listing and transactions on Airbnb. AxisRooms being Data Driven & working on automated pricing technology for accommodation partners, has already implemented this in the hotel segment with huge success and will now leverage this knowledge and its platform to evolve the distribution and value addition to the vacation rental accommodations like Villas, Homestay and BnB’s. Delighted with the partnership, Mr. Anil Kumar Prasanna, CEO, AxisRooms opined, “We are elated to announce this alliance and happy to share that our association will have an enormous impact on the alternative travel accommodation industry. AxisRooms and Airbnb are two entities who would be working together in India, for a common goal tailored to provide a tuned content, to give a specific marketing and sales channels for alternative travel accommodations.” Further, AxisRooms is planning to add 18000+ hotel/ accommodation partners in India to use their platform and also expects a surge of 50% in their customer base, which will use its real-time data analytics and revenue management systems. For the International Market predominantly, it is set to expand their operations in Sri Lanka, Thailand, Maldives, and UAE & Indonesia with the addition of 5000+ hotels. n
july 2018 | 29
What’s Up
bignews EY and Microsoft launch blockchain solution for Media & Entertainment industry
W
ith an aim to streamline the costly and time-consuming processes in entertainment rights and royalties, today, EY and Microsoft launched a blockchain network for content rights and royalties management. When fully operational, this EY and Microsoft blockchain network will encompass thousands of business partners and process millions of transactions per day, making it one of the world’s largest enterprise blockchain ecosystems. Microsoft and its game publisher partners will be the first ones to deploy the solution within gaming. Ubisoft, one of the world’s leading game publishers and a Microsoft gaming partner, will be one of the early adopters of this solution. The rights and royalties management solution enables increased trust and transparency between industry players, significantly reduces operational inefficiencies in the rights and royalties management process, and eliminates the need for costly manual reconciliation and partner reviews. In addition, the solution aims to provide near real-time visibility of sales transactions to all participants in the blockchain network and enables them to react to market needs faster and more effectively. EY and Microsoft designed the solution to serve any industry where intellectual property or assets are licensed to other parties and where the creators are paid royalties based on royalty
agreements. Within this value chain – which can include authors, song writers, production houses, developers and more - the intellectual property generates millions of transactions aggregating to billions of dollars per month in royalties to be paid. EY and Microsoft are currently deploying the solution with Microsoft’s key business partners and will explore opening the solution to other partner organizations as a general exchange infrastructure for royalties-related transactions on everything from software to digital media. The underlying network is built using the Quorum blockchain protocol and Microsoft’s Azure cloud infrastructure and blockchain technologies and ensures complete confidentiality of partnership agreements across entities. n
Nivesh.com raises INR 3 cr seed funding through LetsVenture
N
ivesh.com, an innovative mass market mutual funds investment platform has raised a seed funding of INR 3crore through LetsVenture. Google India MD Rajan Anandan and former Infosys Global Sales Head Basab Pradhan are among the major angel investors in the venture. Other prominent investors include VivekKhare, Advisor Corporate Development at Naukri.com,
Debasish Hota, CEO at CompuGain Corporation, Windrose Capital, Bijoy George, Partner at Full Circle Tech LLP, and LetsVenture LLC. The startup which claims to have customers across 200 cities and business partners in over 15 cities is looking to grow three folds in terms of business in 2018. Commenting on the development, Anurag Garg, Founder and CEO, Nivesh.com said, “This investment further cements our belief in the business model. We are witnessing extremely good response from our target audience and working on expanding our geographical footprints. While enriching the user experience, we will also look at strengthening our distribution network and in enhancing our technology platform to make it more intelligent.” Commenting on why he decided to invest, Basab Pradhan said, “Investment in Nivesh.com was an easy decision for me. The founding team has a wealth of experience in both the financial services domain and building technology solutions. I believe India is witnessing a structural shift from physical (real estate, gold) to financial assets. Majority of financial investors, as in other countries, will seek out mutual funds. Nivesh.com is best positioned to take advantage of this coming boom in mutual fund ownership.” n team@mymobile.co.in
30 | july 2018
MYMOBILE
First Look
justin
HTC Desire 12, 12+
T
aiwanese smartphone manufacturer HTC has launched
Wi-Fi 802.11 a/b/g/n, Bluetooth v4.2, GPS/ A-GPS microUSB.
HTC Desire 12 and HTC Desire 12+ available at a price of
A 2,730mAh battery completes the package.
Rs 15,800 and Rs 19,790 respectively. The devices come in Cool Black and Warm Silver colour variants.
On the other hand, the HTC Desire 12+ features a 6-inch HD+ IPS display with a 720x1440 pixels resolution. It is
Talking about the technical specifications, the HTC Desire
powered by an octa-core Qualcomm Snapdragon 450
12 features a 5.5-inch HD+ display with a 720x1440 pixels
processor, paired with 3GB of RAM. It includes an internal
resolution and as aspect ratio of 18:9. It is powered by a quad-
storage of 32GB which can be further expanded up to 2TB via
core MediaTek MT6739 processor, paired with 3GB of RAM.
microSD card.
It includes an internal storage of 32GB which can be further expanded up to 2TB via microSD card.
The smartphone comes equipped with dual camera set up – 13MP + 2MP with f/2.2 aperture along with a 2MP front-
The smartphone comes equipped with a 13MP camera
facing camera. Connectivity features on the board include 4G
with f/2.2 aperture along with a 5MP front-facing camera with
LTE, Wi-Fi 802.11 a/b/g/n, Bluetooth v4.2, GPS/ A-GPS
f/2.4 aperture. On the connectivity front, it supports 4G LTE,
microUSB. A 2,965mAh battery completes the package. n
www.mymobileindia.com
july 2018 | 31
First Look
justin
Xiaomi Redmi Y2
X
iaomi has launched a new smartphone, the successor to its Redmi Y1- dubbed the Redmi Y2 in India.
The main highlight of the smartphone is the camera
department which houses a vertical dual-camera setup at the back, rated at 12-megapixel and 5-megapixel with support for AI-based camera features. The front-facing snapper stands at 16-megapixel with Super Pixel sensor, LED Selfie-light and AI Beautify 4.0. Another highlight is the 5.99-inch HD+ bezel-less display with an aspect ratio rated at 18:9, along with an aspect ratio configured at 269ppi. Taking a look at other specs, the Xiaomi Redmi Y2 is powered by octa-core Qualcomm Snapdragon 625 SoC, along with Adreno 506 GPU. The device comes in two RAM/ROM configurations: 3GB RAM/32GB ROM and 4GB RAM/64GB ROM, both the options coming with the ability to get expanded with the use of a microSD card. The Xiaomi Redmi Y2 gets its power from a 3,080mAh battery which is expected to last a day on a single charge, and runs the company’s MIUI 9.5 OS based on Android 8.1 Oreo. The device houses dual SIM card slots, and is stacked with connectivity options such as 4G VoLTE, Bluetooth v4.2, GPS, A-GPS, Wi-Fi 802.11 b/g/n, a 3.5mm headphone jack, and Micro-USB 2.0. What’s more, the Xiaomi Redmi Y2 features a rear-mounted fingerprint scanner and supports Face Unlock feature. The Xiaomi Redmi Y2 is priced at Rs 9,999 (3GB RAM/32GB ROM) and Rs 12,999 (4GB RAM/64GB ROM) and comes in Dark Grey, Gold, and Rose Gold colour variants. The device is up for grabs via Amazon India, Mi.com, and Mi Home stores. n
32 | july 2018
MYMOBILE
Samsung Galaxy J4
S
outh Korean electronics major Samsung has
Android 8.0 Oreo.
launched a new budget smartphone in its Galaxy
The smartphone houses dual-SIM card slots and
J series, known as the Samsung Galaxy J4 in India.
comes with connectivity options such as 4G LTE,
In terms of the specs, the Galaxy J4 comes with
Bluetooth v4.2, Wi-Fi 802.11 b/g/n, a 3.5mm audio
a 5.5-inch HD Super AMOLED display and is
jack, and micro USB port. In addition, the smartphone
powered by quad-core Exynos 7570 processor and
has 15GB of Samsung Cloud storage.
Mali-T720 MP1 GPU, clocked at 1.4GHz. The
Furthermore, the Galaxy J4 comes equipped with
smartphone comes in two RAM/ROM variants: 2GB
a ‘Make in India’ feature called the Advanced
RAM/16GB ROM and 3GB RAM/32GB ROM, both
Memory Management which will save internal
the options being expandable up to 256GB via a
storage for the users by automatically transferring
microSD card.
the media to the external storage.
On the camera front, there is a 13-megapixel
The Samsung Galaxy J4 is priced at Rs 9,990
primary snapper with LED flash and a 5-megapixel
(2GB RAM/16GB ROM) and Rs 11,990 (3GB
front-facing one, also with LED flash. The Galaxy J4
RAM/32GB ROM) and comes in Blue, Black and
gets its power from a 3,000mAh battery and runs
Gold colour options. n
www.mymobileindia.com
First Look
justin
july 2018 | 33
First Look
justin iVOOMi V5
C
hinese company iVOOMi recently unveiled a new budget smartphone, dubbed the iVOOMi V5 in India. The
Ashwin Bhandari, CEO, iVOOMi India, said, “iVOOMi
iVOOMi V5 is priced at Rs 3,599 and is compatible with
stands for its distinguished products that are built with
Reliance Jio Football offer for a cashback of Rs 2,200.
innovation. With our shatterproof display series, we are
The main highlight of the iVOOMi V5 is the 5-inch FWVGA Shatterproof display which comes with shatter resistance.
addressing one of the most common pain-point of users by providing protection from scratches and abrasion. This entry-
In terms of the other specs, the smartphone is powered
level smartphone is in line with our objective to broaden the
by quad-core processor clocked at 1.2GHz, coupled with
horizon of advanced technology and features in the affordable
1GB of RAM. The device is equipped with 8GB of ROM
segment of smartphones in India.�
which can be further expanded up to 128GB with the use of a memory card.
34 | july 2018
a 2,800mAh battery and runs Android 7.0 Nougat.
The iVOOMi V5 comes with several connectivity options such as 4G VoLTE, Wi-Fi, Bluetooth, GPS, and a 3.5mm
In the camera department, the iVOOMi V5 houses a
audio jack. Additionally, it comes with multi-language
5-megapixel rear snapper with LED flash and another
support and is available in Champagne Gold and Jade Black
5-megapixel shooter at the front. The device is powered by
colour options. n
MYMOBILE
First Look
justin
Reach Allure Rise 2
D
omestic handset manufacturer Reach Mobiles has
while the one at the front stands at 5-megapixel. The device
launched the successor to the affordable Allure Rise,
is backed by a 2,600mAh battery and runs Android 7.0
dubbed the Allure Rise 2 limited edition smartphone in India.
Nougat. The smartphone houses dual SIM card slots, and is
In terms of the specs, the Allure Rise 2 limited edition
topped with several connectivity options such as 4G VoLTE,
comes with a 5.5-inch HD display with a screen resolution
Bluetooth, GPS/ AGPS, WiFi 802.11 b/g/n, micro USB 2.0
rated at 1,280 x 720 pixels. The smartphone is powered
port, 3.5 mm headphone jack, and FM Radio. In addition,
by a quad-core processor clocked at 1.3GHz, coupled with
the smartphone supports Face Unlock feature.
3GB of RAM. The smartphone comes equipped with 16GB
Furthermore, the Reach Allure Rise 2 limited edition is
of inbuilt storage which can be further expanded up to
compatible with the Reliance Jio Football offer for a
64GB with the use of a memory card.
cashback of Rs 2,200.
On the camera front, the Allure Rise 2 limited edition houses an 8-megapixel primary snapper with LED flash,
www.mymobileindia.com
The Reach Allure Rise 2 limited edition is priced at Rs 5,999. n
july 2018 | 35
First Look
justin
OnePlus 6 Silk White Limited Edition
O
nePlus, the premium Chinese Android smartphone
powder. Six different layers of glass have been carefully
maker, has come up with the Silk White Limited Edition
applied to the device to create a smooth, white texture.
of its recently launched OnePlus 6. The smartphone is available via Amazon.in and oneplus.in. The premium device packs the speed and smoothness that comes with Snapdragon 845, 8GB of RAM coupled with 128GB of storage. The OnePlus 6 Silk White Limited Edition is a much awaited new variant of OnePlus’ latest flagship. The OnePlus 6 Silk White Limited Edition replicates not just the beauty, but also the smooth texture that made the
36 | july 2018
The customers of this device can avail cashback of Rs 2,000 on transactions using Citibank debit and credit card. They will also be eligible to avail No Cost EMI for up to three months on all major banks. In addition to this, they will be eligible for 12-month Accidental Damage Insurance by Servify on downloading Kotak 811 app. All Amazon Prime Video consumers can avail Rs 250 and discounts up to Rs 500 on Amazon Kindle e-books.
OnePlus so celebrated. Precisely polished to create a
Other partner offers include up to Rs 2,000 cash back
restrained elegance in both look and feel, the subtle
and device insurance for Idea subscribers and benefits up to
shimmering effect is achieved using a sprinkling of pearl
Rs 25,000 on flight and hotel bookings from ClearTrip. n
MYMOBILE
Tambo TA-3
T
ambo Mobiles, a new entrant in India’s handset market,
developing phones that are superior in quality, design and
recently launched TA-3 smartphone. Categorized as
engineering. This is a step towards our aim to make mobility
‘Superphone’, the TA-3 is available in three colours – Jet
accessible and affordable for everyone. We strive to provide
Black, Champagne and Metallic Blue. The phone comes with
advanced products at an affordable price that is high on
a price tag of Rs 4,999.
innovative specs and can be easily used by all age groups.”
Speaking of its technical specifications, the Tambo TA-3
For photography enthusiasts, the TA-3 comes with 5MP
sports full view design and 4.95- inch bright display. The
rear camera with Dual LED flash and 5MP front camera with
Superphone also features fingerprint sensor and face
flash. The camera comes with face beauty, burst mode,
recognition powered by quad-core processor with MediaTek
panorama mode and stickers.
6737. The 4G enabled device, supporting VoLTE, is specially
Tambo Mobiles is aiming to redefine technology in
designed to feel the comfort in the hands with 2.5D curved
telephony and bring efficiency in business of mobile phones.
glass providing an immersive screen experience to the users.
Along with innovative and leading edge technology the Indian
The model comes with 2GB of RAM and 16GB of internal
mobile phone brand is promising a service warranty of 200
storage, which is expandable up to 64GB.
days replacement along with the warranty of one-time screen
Sudhir Kumar, Chief Executive Officer, Tambo, said, “We
replacement within 365 days of buying the phone. Tambo
are delighted to launch Tambo in the handset market with our
already has more than 600 service centres in India and aims
hero product, TA-3. We kept our target audience in mind while
to have 1,000 service centres by the end of 2018. n
www.mymobileindia.com
First Look
justin
july 2018 | 37
First Look
justin Alcatel 3V
C
hina-based TCL Communication, which sells Alcatel
4G VoLTE, WiFi 802.11 a/b/g/n, Bluetooth 4.2, GPS with
devices in India, has come up with a new smartphone, the
A-SPG, dual SIM and micro USB port. The phone measures
Alcatel 3V in India The Alcatel 3V features a 6-inch Full HD+ IPS display with a screen resolution of 2160 x 1080 pixels along with an aspect
162 x 76 x 8.05 mm and weighs 155 grams. For sensors, it has Fingerprint sensor, G-sensor, Proximity sensor, Light sensor, E-compass and Gyro sensor.
ratio of 18:9 and 2.5D curved glass. The smartphone is powered
The device comes with a price tag of Rs 9,999 and is
by a quad-core 1.45GHz MediaTek MT8735A processor along
available for purchase via Flipkart. The Alcatel 3V comes in
with Mali T20 MP2 GPU. The phone is backed by a 3GB of
Spectrum Black and Spectrum Gold colour options. The
RAM and 32GB of internal storage, which can be further
smartphone was first launched at the MWC 2018 earlier this
expanded up to 128GB via micro SD card slot. The phone runs
year along with Alcatel 1X, Alcatel 3, Alcatel 3X, and Alcatel 5
on the Android 8.0 Oreo operating system.
smartphones.
On the camera front, the smartphone features a dual-camera
The brand has also introduced a host of interesting offers on
setup at the back panel with a combination of 16-megapixel
the purchase of Alcatel phone. To start with, customers will get
primary sensor along with 5-megapixel secondary sensor.
no cost EMIs from Rs 1,111 per month, and other EMIs from
Camera features include Bokeh, Refocus, HDR, Panorama,
Rs 485 per month, extra Rs 1000 off on exchange, 5 percent
EIS, Night Mode, Burst Shot, Instant Collage, Face Beauty,
off on Axis Bank Buzz Credit card, 5 per cent off on Axis Bank
Selfie Album, PDAF. For the front, there is an 8-megapixel fixed
Debit EMIs for select users and 5 per cent Instant Discount on
focus camera with LED flash.
Visa Cards for first three online payments.
The Alcatel 3V is backed by a 3,000mAh battery, which can
Additionally, there is also Rs 2,200 cashback in the form of
give 6 hours of talk time, 500 hours of standby time and 4 hours
vouchers for Jio customers, gift vouchers up to Rs 1000 from
of charging time. On the connectivity front, the phone supports
Myntra, Gift vouchers up to Rs 500 from Cleartrip, No-cost EMI for HDFC Bank users and 15 per cent discount on ALT Balaji subscription. n
42 | june 2018
MYMOBILE
Micromax Canvas 2 Plus
H
omegrown brand Micromax has launched a new
Canvas 2 Plus has a fingerprint scanner, supports Face
budget smartphone in its Canvas series (restoring
Unlock feature, and supports 22 Indian languages.
the popular Canvas series), dubbed the Micromax Canvas 2 Plus in India.
Commenting on the launch, Vikas Jain, Co-Founder, Micromax Informatics, said, “Over the last few years, as
The main highlight of the smartphone is the 5.7-inch
the Indian handset and telecom industry has undergone
HD IPS Infinity display with an aspect ratio rated at 18:9
dynamic shift, the focus of consumers is shifting from
for thin bezels.
just the hardware, to overall connected experience.
The Canvas 2 Plus is powered by quad-core clocked
Therefore, to address the consumer needs, we are
at 1.3GHz, coupled with 3GB of RAM. The smartphone
coming up with Canvas 2 Plus with compelling features
comes equipped with 3GB of RAM and 32GB of internal
like infinity screen, face unlock feature, compelling
storage.
battery etc. We expect Canvas 2 Plus to yet again set a
On the camera front, there is a 13-megapixel rear snapper and an 8-megapixel front camera. The smartphone is backed by a huge 4,000mAh battery and runs Android 7.0 Nougat. Additionally, the
www.mymobileindia.com
First Look
justin
bench mark and revolutionize the overall smartphone adoption.� The Micromax Canvas 2 Plus is priced at Rs 8,999 and will be up for grabs across retail stores in India. n
july 2018 | 39
First Look
justin
40 | july 2018
Comio C1 Pro
T
opwise Communications-owned Comio has unveiled
In terms of the optics, there is an 8-megapixel primary
a new budget smartphone, dubbed the Comio C1 Pro
snapper with autofocus and LED flash, while the front-
in India. The main highlight of the smartphone in the
facing shooter is rated at 5-megapixel. The Comio C1 Pro
budget segment is the presence of the Face Unlock
gets its fuel from a 2,500mAh battery and runs Android
feature and support for dual 4G VoLTE.
8.1 Oreo.
Speaking of its technical specifications, the Comio C1
Additionally, the smartphone comes with one year and
Pro features a 5-inch HD display which supports features
100 days of warranty, one-time screen breakage warranty,
such as Split Screen and Pop Touch. The device is
and 30-day replacement.
powered by quad-core MediaTek MTK6739 processor,
The smartphone comes with a price tag of Rs 5,599
along with 1.5GB of RAM. It is equipped with 16GB of
and will be available to buy via online and offline stores
internal storage which comes with the option to expand
across the company. The Comio C1 Pro comes in Metallic
up to 128GB via a memory card.
Grey, Royal Black, and Sunrise Gold colour options. n
MYMOBILE
First Look
justin
Lephone Dazen 6A
C
hina-based Lephone has rolled out a new sub-brand,
MT6737H processor clocked at 1.3GHz. The Dazen 6A is
dubbed Dazen, and launched the first smartphone under
equipped with 3GB of RAM and 32GB of internal storage
the brand, known as the Dazen 6A in India.
which is expandable up to 128GB via a memory card.
The new Dazen 6A falls in the affordable category and
The device is backed by a 3,000mAh battery and runs
comes with the 18:9 aspect ratio as well as the dual rear
Android 7.0 Nougat. The dual-SIM smartphone is topped with
cameras as its highlights.
connectivity options such as Wi-Fi, Bluetooth v4.0, GPS,
The display spans 5.7-inch and has a screen resolution
A-GPS, USB Type-C port, and a 3.5mm audio jack. Additionally,
rated at 1,440 x 720 pixels, with thin bezels. The camera
the Dazen 6A is accompanied by a fingerprint scanner at the
department has dual rear cameras rated at 13-megapixel and
back, supports Face Unlock feature, comes in single Black
0.3-megapixel with dual-tone LED flash. The front camera
colour, and has a 100-day screen replacement warranty.
stands at 5-megapixel. The smartphone is powered by quad-core MediaTek
www.mymobileindia.com
The Dazen 6A is priced at Rs 7,999 and will be available to buy via offline stores in the country. n
july 2018 | 41
First Look
justin
Vivo Y83
V
ivo has launched a new smartphone in its budget Y series,
megapixel rear snapper with LED flash and an 8-megapixel
dubbed the Vivo Y83 in India. The main highlight of this
front-facing camera with AI-based camera features. The Vivo
smartphone is that it is powered by the latest MediaTek Helio
Y83 gets its fuel from a 3,260mAh battery and runs the
P22 processor which is specified at smartphones in the budget
company’s FunTouch 4.0 OS based on Android 8.0 Oreo.
and mid-segment. The Vivo Y83 comes with a 6.22-inch HD+ display with an aspect ratio rated at 19:9 along with a top notch. The
GPS, micro USB port and 3.5mm headphone jack.
smartphone comes equipped with 4GB of RAM and 32GB of
Additionally, the Vivo Y83 supports Face Unlock feature
inbuilt storage which can be further expanded up to 256GB
and comes in Aurora White, Polar Black and Red colour
with the use of a memory card.
options.
In the camera department, the device houses a 13-
42 | july 2018
The dual-SIM smartphone comes with various connectivity options such as 4G VoLTE, Wi-Fi, Bluetooth v4.2, GLONASS,
The Vivo Y83 comes with a price tag of Rs 14,990. n
MYMOBILE
International
justin
Sharp Aquos S3 High Edition
J
apanese brand Sharp has unveiled a new variant of
3.0 tech, Power Saving and wireless technology, and
Aquos S3, known as the Aquos S3 High Edition in
runs Android 8.0 Oreo with the company’s Smile UX on
Taiwan.
top.
The upgraded version of the Aquos S3- the Aquos S3
The difference lies in the upgraded Qualcomm
High Edition, too comes with a notch with a 6-inch Full
Snapdragon 660 processor which the new Aquos S3
HD+ display covered with a layer of 2.5D curved glass.
High Edition possesses. Another difference is the
The camera department, which is another highlight
increased 6GB of RAM and 128GB of internal storage,
of the smartphone, too is akin to that of the Aquos S3; a
which can be expanded up to 256GB via a memory
dual-camera setup at the back, rated at 12-megapixel
card.
and 13-megapixel with dual-tone LED flash and PDAF,
Additionally, the Aquos S3 is accompanied by a
and a 16-megapixel front-facing snapper. Additionally,
fingerprint scanner at the back and comes with support
the smartphone supports AI Portrait Beauty tech.
for the Face Unlock feature.
The Aquos S3 High Edition is backed by the same 3,200mAh battery as the Aquos S3 with Quick Charge
www.mymobileindia.com
The Sharp Aquos S3 High Edition is priced at TWD 13,990 (around Rs 31,700) in Taiwan. n
july 2018 | 43
International
justin
BlackBerry KEY2
L
ong-rumoured to launch another smartphone with a
is powered by an octa-core Qualcomm Snapdragon 660
physical keyboard, BlackBerry has made the BlackBerry
mobile platform, coupled with 6GB of RAM. The smartphone
KEY2 official. The main attraction of the smartphone is the
comes equipped with 64GB of inbuilt storage which can be
dual-camera setup at the back, rated at 12-megapixel each.
further expanded up to 256GB via a microSD card.
The dual cameras support dual-tone LED flash, Dual PDAF,
The BlackBerry KEY2 sources its power from a 3,500mAh
Portrait mode and optical superzoom. The one resting at the
battery with Quick Charge 3.0 technology and runs Android
front stands at 8-megapixel with Selfie flash.
8.1 Oreo. The dual-SIM smartphone is topped with various
Another highlight of the BlackBerry KEY2 is the improved physical keyboard which comes with the Speed Key to
v5.0, GPS, GLONASS, NFC, and FM radio.
launch shortcuts for various apps and perform tasks without
Additionally, the device is accompanied by a fingerprint
the need to switch to home screen each time. It is present
scanner embedded in the spacebar and inbuilt privacy
below the 4.5-inch IPS LCD display with a screen resolution
features.
rated at 1,620 x 1,080 pixels and an aspect ratio configured at 3:2. In terms of the other specifications, the BlackBerry KEY2
44 | july 2018
connectivity options such as Wi-Fi 802.11 a/b/g/n/, Bluetooth
The BlackBerry KEY2 is priced at $649 (around Rs 43,900) in the US. However, there is no word on its availability in India. n
MYMOBILE
Nokia 2.1, Nokia 3.1 & Nokia 5.1
H
MD Global-owned Nokia has introduced three new
comes in two RAM/ROM variants: 2GB RAM/16GB ROM and
smartphones in the affordable segment (the upgraded
3GB RAM/32GB ROM.
variants of the existing Nokia 2, 3, and 5), dubbed the Nokia 2.1, the Nokia 3.1 and the Nokia 5.1.
The Nokia 3.1 features a 13-megapixel primary camera and an 8-megapixel front snapper, a 2,990mAh battery and
Nokia 2.1: The upgraded variant of the Nokia 2 is an
runs Android 8.1 Oreo. The Nokia 3.1 comes in Blue and
Android Oreo Go-powered device. The Nokia 2.1 comes with
Copper, Black and Chrome, and White Iron colour variants and
a bigger 5.5-inch HD display and is powered by an upgraded
is priced at Euros 139 (2GB RAM/16GB ROM) and Euros 169
Qualcomm Snapdragon 425 as compared to the
(3GB RAM/32GB ROM).
predecessor.
Nokia 5.1: The Nokia 5.1 (upgraded variant of Nokia 5) too
The smartphone has the same 8-megapixel rear snapper
comes under the Android One initiative. It has a 5.5-inch
with LED flash and a 5-megapixel front camera. It is backed
screen with a screen resolution rated at 2,160 x 1,080 pixels
by a relatively smaller 4,000mAh battery and comes with 1GB
and an aspect ratio standing at 18:9. The device is powered
of RAM and 8GB of expandable internal storage. It comes in
by MediaTek MT6750 and has the same RAM/ROM
Blue and Copper, Blue and Silver, and Gray and Silver colours
configurations as the Nokia 3.1.
with a price tag of Euros 115.
The Nokia 5.1 comes with a 16-megapixel rear camera
Nokia 3.1: The Nokia 3.1 falls under the Android One
and an 8-megapixel front shooter, is backed by a 2,970mAh
initiative by Google and is upgraded to the Nokia 3. It comes
battery and runs Android 8.1 Oreo. The Nokia 5.1 comes in
with a 5.2-inch display with the screen resolution and aspect
Copper, Tempered Blue and Black colour options and is priced
ratio rated at 1,440 x 720 pixels and 18:9, respectively. The
at Euros 189 (2GB RAM/16GB ROM) and Euros 219 (3GB
smartphone has an upgraded MediaTek MT6755 chipset and
RAM/32GB ROM). n
International
justin
International
justin
46 | july 2018
LG Q Stylus series
S
outh Korean company LG has introduced its new LG Q
Stylus a comes with a 13-megapixel primary
Stylus series which consists of three smartphones, dubbed
snapper featuring PDAF and a 5-megapixel front
the LG Q Stylus, the LG Q Stylus Plus and the LG Q Stylus a.
shooter.
All the three smartphones have the 6.2-inch Full HD+
Additionally, all the three smartphones come with LG
FullVision display with an aspect ratio rated at 18:9 as their
QLens which allows users to capture images and help
highlights.
purchasing products, along with support for Portrait mode.
Additionally, the smartphones come with support for a
The LG Q Stylus and LG Q Stylus a are equipped with 3GB
stylus. The no-nonsense stylus is capable of easy typing, comes
RAM/32GB ROM, and the LG Q Stylus Plus has 4GB RAM
with enhanced palm rejection system, can personalize images
and 64GB of internal storage, with all the three smartphones
and create GIFs, and record handwritten notes.
coming with support for microSD card.
The LG Q Stylus, Q Stylus Plus and Q Stylus a come with
Furthermore, all the three smartphones come with DTS:X
octa-core processors, are backed by 3,300mAh batteries and
3D Surround Sound, IP68 water and dust resistance, Google
run Android 8.0 Oreo.
Assistant, and fingerprint scanner.
The difference between the three devices lies in the camera
The LG Q Stylus comes in Aurora Black and Moroccan Blue
department and the RAM/ROM configurations; the LG Q Stylus
colours, the LG Q Stylus Plus comes in Aurora Black, Moroccan
and the LG Q Stylus Plus house 16-megapixel rear cameras
Blue and Lavender Violet, and the LG Q Stylus a comes in a
with PDAF and 8-megapixel front cameras, whereas the LG Q
single Moroccan Blue colour. n
MYMOBILE
International
justin
ASUS ZenFone Ares
T
aiwanese company ASUS has unveiled a new smartphone,
of RAM and 128GB of internal storage which can be further
known as the ZenFone Ares in its home country, which
expanded up to 2TB using a microSD card.
is another variant of the ZenFone AR launched last year.
In the photography department, there is a 23-megapixel
The ZenFone Ares too comes with AR as well as VR
primary camera on the rear with PixelMaster 3.0 tech,
support, much like the ZenFone AR. Additionally, the device
motion-tracking and depth-sensing sensors. The front-facing
comes with SonicMaster 3.0 Hi-Res Audio 384 kHz audio
camera stands at 8-megapixel for taking selfies.
decoder and DTS Headphone with 7.1 channel support.
The device is backed by a 3,300mAh battery with Quick
Talking about its technical specs, the ZenFone Ares
Charge 3.0 tech and runs the company’s ZenUI 3.0 based
shares the same specs as the ZenFone AR; it comes with a
on Android 7.0 Nougat. Furthermore, the device has a
5.7-inch QHD Super AMOLED display and is powered by
fingerprint scanner embedded in the home button. The
Qualcomm Snapdragon 821 mobile platform which has
ZenFone Ares is priced at TWD 9,990 (around Rs 22,500)
been specially optimized to support Google Tango and
and is up for pre-orders via Taiwanese retailer PCHome. n
Daydream. The smartphone is equipped with a massive 8GB
team@mymobile.co.in
www.mymobileindia.com
july 2018 | 47
Limelight
lead story
SanDisk Mobile Storage Solution:
Safe, Secure and Smart With mobile becoming the all-in-one device, storage always keeps running short of the requirement. But worry not! SanDisk, the global leader in storage solutions, is here with a range of advanced yet affordable storage products which would take care of all your storage needs!
48 | july 2018
MYMOBILE
I
ndia is in the cusp of digital
which is now acknowledged as a never
can eat up to 11 GB of space. To top, one
metamorphosis and the key catalyst
before form of self expression. Mobile
needs enough storage for all kinds of apps
has been your hand held mobile
today is as much our life album as it is
for the device to be running efficiently. A
device. By the time you read this
our mini workplace.
mid-range or premium smartphone today
article, the number of mobile subscribers
But then, all this burgeoning tasks
comes loaded with at least 20 apps. On
in India would have zoomed past one
require one critical element – STORAGE.
their own, apps may not occupy much
billion subscriber milestone, given the fact
Every time we download a video or click
space but what you do with these apps
that it had already crossed 999 million
an image or save a document, it requires
could eat up space big way.
mark by end of March this year. And along
storage and eats into the limited space
Space or storage constraint is a real
with the superlative growth in the number
that a mobile handset has. Today, some
big problem but who really wants to pay
of mobile subscribers, there has also been
people are taking more photographs in a
a bomb just to get some extra storage?
an implosion in data consumption which
day than a middle income family would
For example, a premium high end phone
was first lit by the arrival of smartphones a
have taken in their entire life just three
with 64 GB ROM could cost around
decade back even as internet penetration
decades back. Today more videos, more
Rs 76,000/ but the same model with 256
was deepening. According to the latest
film clips are flying thick and fast from
ROM would cost approx Rs 85,000, all
one whatsapp group to another than one
other specs remaing the same. Similarly,
watched in entire year a decade back.
a mid-range smartphone with 3 GB RAM
Some amazing clips takes less than five
and 32 GB ROM would cost around
minutes to travel around the world and
Rs 10,999 while the same model with
come back to the original post-man.
4GB RAM and 64 GB ROM could costs
Limelight
lead story
forecast by research firm eMarketer, by the end of 2018, nearly 337 million Indians or more than a quarter of India’s population will be using a smartphone. Smartphones provided a never before access to internet for common consumers which swelled data consumption. The great boost came with the launch of 4G services coupled with a sharp slide in data tariff. The Nokia MBiT Index 2018 found that an average mobile owner in India was using close to 11GB of data per month while overall data traffic grew at an astounding rate of 144% in 2017, which was far more than an Ericsson study had estimated sometime back. Falling tariff and faster internet has increased the appetite for data consumption among Indians. That is one aspect of the mobile phenomenon. The other equally and perhaps more impressive story about mobile has been the way it has transformed and empowered an average consumer and transformed their lifestyle. A mobile today doubles up as one’s camera, video, jukebox, social adda, bank, locker, personal office, almost anything and everything one can think of. Little wonder, a mobile handset has become the most ubiquitous and dearest personal device ever to mankind. Nothing comes close to it, not even guns and roses! Mobile has also given birth to the craze called selfie,
www.mymobileindia.com
Photos and videos are the biggest
Rs 16,999, a big difference of Rs 6,000.
space hoggers. And with camera
There is an incremental rise in cost with
megapixels ballooning every quarter, the
every GB added.
file size of an average image in a mid-
Another big problem is the loss or
range smartphone could range anywhere
damage to data. It can happen due to
between 1MP to 5 MP while higher
theft, loss or simply a device malfunction
resolution images in premium phones
or device going bonkers. For millennials
easily go above 10 MP. And if one has one
and Gen Z particularly, a loss of device
hour of video (it could also be 60 videos of
can be a big personal and professional
one minute duration) stored in mobile, it
loss as they keep all kinds of data, some
june july 2018 | 49 45
Limelight
lead story very personal, some very important, on
once a month.
store your data. These highly sophisticated
their device. And some data loss like
4 67% of respondents in India are either
but convenient to use products are also
images from school reunion can be an
fairly worried or very worried that the
portable and wireless. The real good
irrecoverable loss – a treasure of memory
files and data on their smartphone is
thing is that they don’t cost a bomb! With
not secure.
the help of these devices, we can spare
gone in a flash! In sort, managing storage space in
4 64% have lost a precious photo or
ourselves from the pain of deleting our
our phones has become a real challenge,
video from their smartphone as a result
precious memories to just create space
of files not being backed up
on our phones.
considering the speed at which we all are generating data. For most, deleting
4 65% of Indians have regretted
So who provides the best solution? One
content seems to be the only way out
deleting a precious photo or video from
name that really stands out is SanDisk
of this sticky situation. Taking steps
their smartphone to free up storage/
– the global leader in mobile storage
to protecting oneself for data loss is
memory
solutions and one of the most trusted
something that simply doesn’t occur
4 36% of Indians would delete a photo
to most of us. One reason is that most
of themselves before that of friends,
smartphone users are simply unaware
pets, partners, children or parents
and recognizable name in data storage products. SanDisk needs no introduction as anyone using a computer, laptop or mobile would have used or seen SanDisk’s pen-drive. But one may not be aware of its real strengths or how big and how impactful it has been. So here is a snapshot. SanDisk was founded in 1988 by the trio of Eli Harari, Jack Yuan and Sanjay Mehrotra and quickly went on to establish itself as a global leader in the flash memory products which is key to storage in mobile and computers. On May 12, 2016, SanDisk was acquired by Western Digital – the hard drive global leader, providing more depth to it. SanDisk is today acknowledged as much for its
of the means through which one can
4 On average, Indians have 23 apps on
innovation as for its top-line products. It
increase the space on phones even while
their smartphones but only use 10 on
offers storage solutions for both iPhone
using the phone. The problem is bigger in
a regular basis
and Android devices. With SanDisk storage
India. A recent mobile storage study done by YouGov revealed that.
4 On average, Indian respondents take an average of 31 photos and 14 videos
products, you can easily do the following: Ensure a safe, secure and smart
n
storage solution.
a week on their smartphone.
4 83% of Indians with a personal smartphone have run out of storage,
And
with 29% of respondents running out
4 6% of Indians never back up files/data
of space at least once a week and 62% of respondents running out of space at least every three months.
4 94% of Indian people have deleted
50 | july 2018
Expand your storage capacity hassle-
n
on their main smartphone.
free without upgrading to multiple high-end devices. Ease smartphone memory by storing
n
4 46% of Indians back-up files / data on
and organizing pictures at either one
their main smartphone once a week or more than once a week.
of SanDisk products. De- clutter memory by storing data in
n
files / data from their main smartphone
Good news is that there are now rally
in order to free up storage/memory,
good products which not only enhance
one centralised place.
with 46% doing this at least once a
the space on the phone instantaneously
content like photos, files and videos
week, and 77% deleting files at least
but also provides a safe and secure way to
from mobile devices. n
Additional storage support to store
n
MYMOBILE
Here is a look at some of its best product line-up which can take care of all your mobile storage solutions needs SanDisk 400GB Ultra micro SD card
T
he award-winning 400GBSanDisk UltramicroSDXCUHS-I card is one of the company’s highest capacity cards available today.
Limelight
lead story
With the A1 specification it’s a great solution for storing more photos and videos and loading and launching apps at blazing speeds. Ideal for Android smartphone and tablet users, this high-capacity card can hold up to 40 hours of Full HD video and features superfast transfer speeds of up to 100MB/sto deliver premium performance. At this transfer speed, consumers can expect to move up to 1,200 photos per minute.
SanDisk iXpand
D
esigned to be the perfect companion for your iPhone, the iXpand Flash Drive offers an easy way to free up space on your iPhone, automatically backs up
your camera roll, and even lets you watch popular-format videos straight from the drive. The drive has both a flexible Lightning connector that works with most cases
and a USB 3.0 connector to plug into your Mac computer or PC, so you can easily move your stuff where you want it. The iXpand Flash Drive also includes encryption software that lets you password-protect files, so you can share your content while keeping sensitive files secure across your devices. Take all the photos and videos you want—the iXpand Flash Drive delivers a fast and simple way to free up space on your iPhone so that you’re always ready to capture more memories.
SanDisk iXpand Mini
SanDisk Dual Drive
M
ove files between OTG-enabled Android smartphones and tablets1 and PC and Mac computers.
With a Micro-USB connector on one end, and a USB
2.0 connector on the other, the drive lets you move content easily between all your devices. This flash drive for your Android devices includes the SanDisk Memory Zone app (preloaded on the drive and available on Google Play) for automatic camera roll backup and easy file and media
T
he iXpand Mini Flash Drive delivers a fast and simple way
management.
to free up space on your iPhone. It has features like
automatic camera roll backup, enables video streaming onthe-go. The Flash Drive also includes software that lets you, password protect files, so you can share your content while keeping sensitive files secure across your devices.
www.mymobileindia.com
july 2018 | 51
Limelight
lead story SanDisk Dual Drive Type m3.0
T
he SanDisk Ultra Dual Drive m3.0 makes it easy to transfer content from your phone to your computer. With a micro-
USB connector on one end and a USB 3.0 connector on the other, the drive lets you move content easily between all your devices—from your Android™ smartphone or tablet to your laptop, PC or Mac computer1. The flash drive for your Android devices includes the SanDisk Memory Zone app2 (available on Google Play™) for automatic backup and easy file and media management.
SanDisk Dual Drive Type-C
E
asily free up space on your smartphone or quickly transfer files between devices at USB 3.1 high speeds of up to 150MB/s.
With a reversible USB Type-C connector and a traditional USB
connector, the SanDisk UltraDual Drive USB Type-C lets you quickly and easily transfer files between smartphones, tablets and computers. Also, the SanDisk Memory Zone app for Android (available on Google Play) helps you manage your device’s memory and your content. The SanDisk Ultra Dual Drive USB Type-C is the perfect liaison between your new USB Type-C device and your devices with traditional USB ports.
SanDisk Connect Wireless Stick
T
he SanDisk Connect Wireless Stick is the flash drive reinvented
to work not just with your computer, but also with your phone and tablet. With the SanDisk Connect Stick in your pocket, in your bag or across the room, you can wirelessly access your media or transfer large files, stream HD videos and music, and save and share photos and videos to and from your mobile device. Delivering up to 256GB of extra capacity, the SanDisk Connect Wireless Stick empowers your mobile lifestyle—whether you’re running a sales meeting or taking a hike in the woods. SanDisk Connect Wireless Stick lets you stream video or music to as many as three other devices at the same time, or gives you access to all your stuff from the pocket of your jeans. When you’re feeling old school, use the USB connector to plug in.
SanDisk Connect Extreme Pro Cards
S
ANDISK EXTREME PRO microSDHC/ microSDXCUHS-I CARD With the SanDisk Extreme PROCard, you can now get to your videos
faster than ever before. Use the included USB 3.0 reader for convenient transfers and take the bottleneck out of enjoying even your most massive 4K Ultra HD video files. SanDisk microSD memory cards are engineered and tested to withstand the challenges your adventures dish out—they’re waterproof, temperature proof, shock proof, so you’ll never miss those heart-in-mouth moments. Photographers worldwide trust SanDisk.
52 | july 2018
MYMOBILE
“We drive the innovation that helps the world capture, preserve, access and transform an ever-increasing diversity of data” My Mobile interacted with Mr Khalid Wani, Channel Sales Director, Western Digital India, to get a deeper insight into the mobile storage market and to find out more about SanDisk’s leadership strategy in this space. Excerpts from the interview... How would you evaluate the data storage
both, network bandwidth and phone
Cloud storage is there, but it is
landscape in India and where does SanDisk
data. Mobile data usage in India jumped
expensive. People who are first time users
fit into the scheme of things? According
144 per cent (y-o-y) to 2,360 petabytes,
(like our parents), find it challenging to
to latest industry reports, SanDisk
with average consumption per user in 4G
use the cloud and
continues to lead the consumer storage
broadband reaching 11 GB per month in
in our country
market across categories in Q1 CY2018.
December 2017.
network in still an
At SanDisk, a Western Digital brand,
The smartphone usage sector has also
issue. In contrast,
we drive the innovation that helps the
witnessed a social and cultural behaviour
storage devices are
world capture, preserve, access and
shift over past 3-4 years - thanks to the
portable, easy to use
transform an ever-increasing diversity
affordability of smartphones, internet-on-
and create space on
of data. SanDisk provides trusted and
the-go, various apps for sharing content,
your smartphone
innovative flash storage products that
video streaming, ease of access and
instantaneously.
have transformed the external storage
much more. Then of course there is the
These devices are
devices segment. SanDisk’s quality, state-
4G, 5G network spectrum. All these have
great for sharing
of-the-art solutions are at the heart of
increased the need for more data. Reports
data as well. You can
many of the world’s largest data centres,
suggest that Consumer Data Storage
share your pictures,
and embedded in advanced smartphones,
Devices market is projected to reach US$
files, music and
tablets and PCs. SanDisk’s travel tech –
18,796.5 Mn by 2025 end, registering a
all without any
on-the-go essentials are great for keeping
CAGR of 3.3% from 2017 to 2025.
dependence
consumers entertained on long-haul
on net or
journeys and enjoying freedom from
Smartphones are now coming equipped with
money. We
storage stress on the move. SanDisk has
64GB-128GB inbuilt storage and moreover,
are confident
the perfect range of storage devices and
users also have cloud for additional storage.
that we would be able to stand out in
solutions for users to manage their storage
Is that a challenge for WDC/SanDisk? Will
storage space.
requirements better. And of course, the
it in some way impact your prospects in
ease of availability as SanDisk’s consumer
mobile storage space? Yes, you are right
Can you please describe some of your
products are available at hundreds of
that we are getting smartphones with
biggest USPs, which helps you stay ahead
thousands of retails stores worldwide.
more memory. However, at the same
of the competition curve? Our biggest USP
time, we also know that we are generating
is our extensive product range, that too
Mobile handset has become the ubiquitous
data also at an unprecedented pace.
at affordable price. We have solutions for
personaldevicewithdatausage/consumption
Little wonder, an online research found
every need, every phone. Dual Drive is
shooting up! Against this backdrop, what
that 83% of Indians with a personal
can be used for Android phones, we have
are the opportunities you see in terms of
smartphone have run out of storage,
type C flash drives for type C phones,
providing data storage solutions as well as
with 29% of respondents running out of
Apple users can use iXpand drives. All
data security in mobility space? There are
space at least once a week and 62% of
these products are available in various
about 650 million mobile users in India,
respondents running out of space at least
capacities to suit every user. In addition
and today, over 300 million of them own
every three months. As many as 94% of
to this, we have wireless connect, which
a smartphone. This makes India a larger
Indian people have deleted files / data
is a unique product. You can share your
smartphone market than U.S… second
from their main smartphone to free up
content with multiple people and can save
only to China! 78% of these users access
storage/memory, with 46% doing this at
the space on your devices including your
the internet through their mobile devices.
least once a week, and 77% deleting files
This leads to the heavy consumption of
at least once a month.
laptops and tablets. n team@mymobile.co.in
www.mymobileindia.com
Limelight
lead story
july 2018 | 53
Trendz
market insight
Online Smartphone Shopping on the Rise Faster and cheaper data fuelling the trend backed by aggressive e-commerce promotions
A
ccording to a latest study by Counterpoint Research,
India Online Smartphone Shipment Market Share by Platforms Q1 2018
e-commerce contribution to smartphone shipments
reached a record 38% in the first quarter of FY 2017-18. And among e-commerce platforms, Flipkart leads the market with 54% share, Mi.com climbed to 14% share
14% 54%
while Amazon dominated the premium smartphone segment with 77% market share, thanks to OnePlus. The upsurge was fuelled by exclusive online launches and strong promotions during the latter part of the quarter coupled with availability of cheaper and faster data. Commenting on the research findings,
30%
Karn Chauhan, Research Analyst at Counterpoint Research, said, “The
Source : Counterpoint
e-commerce segment grew faster than the offline segment during Q1 2018. While the smartphone shipments in offline segment declined by 3%, online segment grew by 4% YoY. This is driven by the increase in the number of models launching on online platforms coupled with aggressive offers. Additionally, smartphone brands have now adopted a multichannel strategy instead of relying on a single channel for distribution of their products and this has increased the competition over the past few quarters.� Commenting
54 | july 2018
on
the
MYMOBILE
Rank
India Top Online Smartphones Q1 2018
Share
1
Xiaomi Redmi 5A
23%
2
Xiaomi Redmi Note 5
7%
3
Xiaomi Redmi 4
6%
4
Huawei Honor 9 Lite
6%
5
Xiaomi Redmi Y1
4%
Trendz
market insight
Market Summary: The online smartphone segment in India increased 4% YoY as
n
“India still has one of the lowest percentage of users who are connected to the internet and shop online. This trend is changing rapidly as 4G data consumption has increased and more users beyond metro cities are geared up to browse and shop online – Tarun Pathak, Associate Director, Counterpoint Research
www.mymobileindia.com
the smartphone market remained flat YoY in Q1 2018. Exclusive smartphones from Xiaomi and Huawei (Honor) majorly drove online shipments. n Flipkart continues its dominance in the online smartphone market with 54% share while Amazon holds second place with 30% followed by Mi.com with 14%. n Close to 30 exclusive smartphone models were launched in Q1 2018. Attractive full-screen displays, high capacity batteries and AI features like face recognition were key differentiators for new launches. n Xiaomi led online platforms with a share of 57% during Q1 2018, followed by Samsung (14%) and Huawei (Honor) (8%). n Entry level and premium are the fastest growing segments in the online smartphone market. Entry level shipments were driven by Xiaomi while premium was driven by OnePlus. n Top five smartphones contributed to close to half of the smartphone shipments through online channels. n Huawei Honor 9 Lite was the only model in top 5 slowing down Xiaomi’s full dominance. competitive landscape, Tarun Pathak,
to browse and shop online. Hence, in an
Associate Director at Counterpoint
effort to target first time shoppers, both
Research, said, “India still has one of
Flipkart and Amazon have scaled up
the lowest percentage of users who are
their operations in recent quarters,
connected to the internet and shop online.
especially in the smartphone segment
This trend is changing rapidly as 4G data
which is a major value driving category for
consumption has increased and more
these platforms.” n
users beyond metro cities are geared up
team@mymobile.co.in
july 2018 | 55
Threat
tech Fraud
The Growing Menace of Cryptojacking Digital bandits are finding it a more attractive channel to extract money than ransomware!
T
he cases of cryptojacking
it had detected more than three million
grown to 25 by May 2018 from 8 in 2017,
are shooting up and nobody
cryptojacking hits between January and
marking a three-fold increase. Quick Heal
is safe with digital bandits
May 2018.
Security Labs expects these numbers to
finding it a more attractive
Mobile users aren’t safe either, says
grow even further, as more cybercriminals
option to ransomware to extract money!
Quick Heal, as the number of mobile
leverage cryptojacking as a lucrative
A recent Quick Heal report revealed that
cryptojacking malware variants have
channel of generating illicit revenues.
52 | march 2018
MYMOBILE
Sanjay Katkar, Joint Managing Director
attacks remain almost undetected,
and Chief Technology Officer, Quick Heal,
enabling attackers to use the compromised
says, “Cryptojacking is emerging as a more
systems to mine cryptocurrencies for as
cost-effective and efficient alternative to
long as they want.
ransomware. With a ransomware attack,
They are also easier to deploy than
there is no guarantee that hackers will be
ransomware attacks. All a hacker needs to
paid a ransom. Cryptojacking, on the other
do is to drop a cryptomining code on your
hand, is empowering hackers to make use
system without your knowledge through
of infected endpoints for swifter and more
an infected link or file. Another commonly
assured financial gains. As of now, there
used method is to infect websites and
are no reported instances of data loss in
pop-up ads with a JavaScript-based
cryptojacking attacks.”
cryptomining script, which is triggered
Understanding the threat: What are
when you click on infected ads or visit
cryptojacking attacks, and why are
compromised websites. In such instances,
they becoming popular? Simply put,
attackers don’t even need to install a code;
cryptojacking is a form of cyber-attack in
just opening the infected link is enough
which hackers hijack the infected system’s
to turn your system into a cryptomining
processing power to mine cryptocurrency.
machine and generate instant returns on
As opposed to ransomware, cryptojacking
investment for the hacker. While cryptojacking attacks are mostly deployed against individual systems at
“Cryptojacking is a form of cyber-attack in which hackers hijack the infected system’s processing power to mine cryptocurrency. As opposed to ransomware, cryptojacking attacks remain almost undetected, enabling attackers to use the compromised systems to mine cryptocurrencies for as long as they want” www.mymobileindia.com
present, Quick Heal Security Labs expects cloud-based services to also be targeted in the near future. It additionally expects lighter and more sophisticated versions of mining scripts to be deployed soon, and forecasts the rise of mining-malware-as-aservice and an exponential growth in the number of fileless cryptomining malware. How to identify if you’ve been cryptojacked, and how to protect against cryptojacking: One of the most prominent – and perhaps the most easily identifiable – symptoms of cryptojacking is the system performance. Since most of the computing
Threat
tech fraud
“With a ransomware attack, there is no guarantee that hackers will be paid a ransom. Cryptojacking, on the other hand, is empowering hackers to make use of infected endpoints for swifter and more assured financial gains” – Sanjay Katkar, JT MD and CTO, Quick Heal Technologies
power is redirected towards cryptomining operations, the system performance goes
mobile devices).
down drastically. Applications which
Quick Heal recommends system owners
would otherwise open smoothly might face
to deploy a robust security solution as a
major issues with lag, or completely fail to
means of combatting cryptojacking attacks.
respond. In several cases, cryptojacking
Security solutions must be kept up-to-date
prevents users from carrying out any tasks
with the latest security definitions, while
on their systems and can even lead to
users are also advised to regularly update
frequent system crashes and overheating,
their OS. Other recommendations include
damaging the system hardware and
installing an ad-blocker plugin (extension)
significantly lowering its lifespan. Another
on your web browser, avoiding suspicious
indicator of whether a system has been
links or email attachments, using strong
compromised by a cryptojacking attack
passwords and not posting personal info
is an abnormally-high fan speed (in PCs
online. n
and laptops) or battery overheating (in
team@mymobile.co.in
july 2018 | 57
Exclusive
Chief speak
“Panasonic is trying to turn the tables other way round with smartphones communicating with users proactively” Panasonic needs no introduction in the Indian market with its earned legacy of delivering high quality products in B2B and the consumer space, be it a Television, Camera or the Mobile phones. Yet, the Japanese electronics major is on a transition phase to adapt to disruptive innovations like Artificial Intelligence and IoT to incorporate them into its existing network of wide array of products and services. The man in charge, Manish Sharma, President and CEO, Panasonic India and South Asia, has been one of the main catalysts of this transformation of Panasonic leading the brand to cross Rs10,000 crore in FY 17-18. He spoke with Haider Ali Khan about the challenges and the roadmap for Panasonic in India. Excerpts: Panasonic carries a legacy of almost
Panasonic has failed to leverage its
hundred years and counting. What could be
reputation and expertise as compared
Panasonic is now catering majorly to
that one thing with which we can identify
to other verticals. What have been the
the budget segment audiences with its
with the Japanese major today? We have
reasons for this? ‘Failed’ will not be the
smartphones. Is that segment holds the
completed 100 years in March 2018 and
correct term for our smartphone division,
maximum potential for you? We have a clear
one thing that has differentiated us from
although a late-entrant in the Indian
focus and do not want to compete in a
the rest is ‘Technological Innovation’. Be
smartphone market we have come a long
commodity space or the niche space. So
it transition from hardware to software or,
way and have grown approximately 8 - 9
our idea is to be in between these two when
adoption of disruptive technologies such
times of what we were at that point of
it comes to smartphones and therefore,
as IoT or, AI, we have constantly evolved to
time. Aligned to our businesses i.e., B2B,
the price point for our smartphones is in
meet the demands of our consumers.
B2C and smartphones we are driving the
between Rs.8, 000 – Rs.16, 000 which
financial growth over a period of time and
is an important bracket in this market.
have crossed 10,000 crore in FY 17-18.
And, as far as product is concerned the
Mobile phone is one segment where
58 | july 2018
MYMOBILE
Exclusive
chief speak “The price point for our smartphones is in between Rs.8, 000 – Rs.16, 000 which is an important bracket in this market” fundamental idea is to move from product proposal to solution proposal. This might be the first step in that direction because we are bringing some amount of intelligence in our phones. At present, through UI, a consumer communicates with
“Hike in customs duty to 10% on smartphone to turn the tables the other way round with smartphones components such as camera communicating with users module and printed circuit proactively. Therefore, board assembly is a progressive we believe our in-house developed artificial initiative undertaken by GoI to intelligence (AI)-based foster the local smartvirtual assistant - Arbo will phone manufacturing be a differentiator in the time to ecosystem” come. mobile phones but we are trying
Do we expect some flagship smartphones from
the local smartphone
Panasonic in 2018? Yes, we are planning to
– given the fact that now mobile companies
launch new devices around festive season
are going in for huge, expensive brand
system. At Panasonic, our
this year.
associations to gain mindshare and market
endeavour is to ensure that all Panasonic
share? As mentioned earlier, Panasonic is
mobile phones are not only assembled in
How successful your brand promotion has
transitioning from hardware to a solutions-
India but also have Indian-manufactured
been when Panasonic got Varun Dhawan and
oriented company that offers the best-in-
populated PCB’s and we are already in
TaapseePannu? Has it transpired into sales
class services to its connected customers.
the process of developing manufacturing
and market share for Panasonic? Panasonic
Our products featuring intelligent
capabilities in that direction. While the
smartphones through its Ad campaign
technology i.e., AI assistance, will be the
infrastructure is being setup, we are looking
titled ‘SO MUCH TO DO’ for its power
game-changing innovation in the coming
at absorbing maximum costs so that our
packed Eluga series featured both Taapsee
times.
end customer is not impacted. In addition,
Pannu and Varun Dhawan. The 360 degree
manufacturing eco-
we also see an opportunity to support the
campaign supported on television, Print,
How do you see the impact of GST on electronics
infrastructure creation for the industry by
OOH, Cinema and Digital platforms helped
manufacturing and the profit margins for
bringing in sophisticated technologies
us to gain maximum visibility and reach our
the makers like Panasonic and increase in
to the country at a fast pace through
target audience.
PCB duty to 10 percent? Hike in customs
our Panasonic Smart Factory Solutions
duty to 10% on smartphone components
division, a leading manufacturer of special
What would be your marketing and promotion
such as camera module and printed
purpose machines including automations
strategy to counter growing aggressiveness of
circuit board assembly is a progressive
Chinese and Korean mobile handset majors
initiative undertaken by GoI to foster
needed for PCB’s. n haider@mymobile.co.in
www.mymobileindia.com
july 2018 | 59
In Conversation
face to face
“COMIO is proud to be a mid-segment budget smartphone brand” COMIO has left no stone unturned to be among the first choices for the Tier 2 and Tier 3 buyers across the country in the mid-segment budget category. Last year, the company started its operations in India and has now become a brand with good recall value among the customers through its social media campaigns, film promotions and catchy punchlines. Haider Ali Khan interacted with Sanjay Kalirona, CEO and Director, COMIO Smartphones who is leading COMIO to newer heights with his vast experience of mobile industry. Excerpts: COMIO has completely changed its instance
with 12 per cent market share, while
for the buyers? The COMIO X1 Note
and has become aggressive in Tier 2 and Tier
in Uttarakhand and Madhya Pradesh it
is definitely going to win the hearts of
3 towns and cities. What kind of response
enjoys a 6 per cent market share in the
COMIO loyalists and first-time buyers as
are you getting from the distributors and
Rs 8,000-10,000-price range. Few
it comes with stylish design, dual camera,
the buyers? Right from day one we had a
markets where COMIO sees good traction
and full screen FHD all in under 10K.
very clear strategy of reaching out to the
include Faridabad, Jalandhar, Ludhiana,
Competitively priced at Rs 9,999, the
youth in Tier II and III cities. We began by
Kanpur, Ahmedabad and Bhopal.
X1 Note boasts of flawless slim ID design
launching our smartphones in North and
with a stylish mirror finish back cover in
West India and have now recently become
What were the lessons learnt during your
two colour variants- royal blue and sunrise
a Pan-India brand with the launch in
visit to other parts of the country as a mobile
gold. The device has a dual rear camera
South & East markets. We are proud to be
maker? It was a great experience for us,
with 13MP + 5MP AF with Flash and
a mid-segment budget smartphone brand
the response was very welcoming. The
front camera with 8MP. A photographer’s
that enables people to live their lives to
demand from non-metro markets is
delight, the handset comes bundled
the fullest, packed with a great camera,
growing at a rapid pace and therefore it
with a set of camera modes like portrait/
design, memory and battery life.
is imperative for all brands to make their
bokeh, beauty, panorama, social and
The response we have received from
products available there. For us specially
night mode. Designed to enjoy high
our distributors and end consumers has
they are on the top of the priority list and
definition to the fullest, the smartphone
been overwhelming and hence we have
we hope to foray into more emerging cities
comes with a 6-inch full view FHD+ 2.5D
managed to launch 7 smartphones models
this year.
ever since our launch. As per the recent
60 | july 2018
curved display. The 4G-VoLTE dual SIM smartphone is powered by a 1.45GHz
GfK report, in Himachal Pradesh, the
COMIO has unveiled its first dual lens
quad-core processor and has a 2,900
brand ranks three (in the ₹5k-8k range)
smartphone X1 Note? What does it hold
mAh battery.
MYMOBILE
What are the key attributes on which the
quality products to our consumers within
offline strategy for sales and distribution
team COMIO is working on its smartphones
the mid-segment smartphone category.
has worked well for the brand in gaining
to provide a value for money device?
The increase in custom duty on PCBs
a foothold in India’s hyper-competitive
Since the beginning, COMIO has been
further encourages us to move towards
smartphone market. We are focusing on
very cautious of designing smartphones
local assembling of PCBs and eventually
a network of small offline retail stores
that offer value to the consumer. All our
manufacturing as well. Overall the agenda
in towns and non-metro cities to sell its
smartphones cater to the growing needs
of the government is to dial up Make-in-
smartphones. Currently, the brand has a
of our target audience with features such
India within our category and we fully
network of more than 20,000 retailers
as big display, dual camera, latest android
support them in this initiative.
and 400 distributors across 650 towns
version, photography Bokeh Mode, Mirror finish glass, etc. How do you position yourself among the other
and is planning to expand it to around Is this your current model of offline sales
35,000 retailers and 700 distributors
and distribution worked for you or do you
across more than 1,300 towns in India in
wish to change it later? Our differentiated
coming months.
Chinese players? What kind of extra ounce do you have to offer to your potential buyers? We are proud to be a Chinese smartphone player and bring with us an excellence and legacy in manufacturing. In an attempt to offer better value and stand out from the other players we are offering a very special after-sales service as COMIO Support that includes 30-day DOA, a special buy back and upgrade offer allowing you to upgrade your old smartphone. The
“The increase in custom duty on PCBs further encourages us to move towards local assembling of PCBs and eventually manufacturing as well”
What else COMIO has in its pipeline for 2018? 2018 has been and will continue to be a landmark year for us as we have grown
In Conversation
face to face
into a Pan-India brand. This year will see the brand expand on many frontiers- new smartphone launches, our first television commercial, announcement of our own manufacturing facility. There is a lot to look forward to this year.
COMIO upgrade offer, allows
What’s the stage of your planned
you an assured 40% return on
manufacturing unit in India?
your old COMIO phone (Not
COMIO as a brand is committed
more than 12 months old)
to Make-in-India, within few
which will be given if you
months from our India launch
want to upgrade you existing
we started local assembling of
COMIO phone. Additionally,
our smartphones through local
the smartphones come
partner V-Sun. We plan to set up
with a free one-time screen
our own manufacturing facility
replacement warranty within
this financial year.
six months of purchase to supplement the one-year +
What will be your strategy to
100 days’ extra manufacturer
engage more audiences in future
warranty. COMIO Smartphones
with the brand COMIO? Since
has partnered with Reliance Jio
we are now a Pan-India brand,
to provide unbeatable packages
we will engage with an even
and cashback offers for the
larger audience base through
youth.
on-ground marketing efforts at consumer, retail and trade
What are your thoughts on the
levels. We will also continue
increased PCB rate of 10 percent?
to create attractive content
How will that affect a homegrown
on digital platforms under our
company like COMIO? At COMIO
umbrella campaign- Don’t Listen
we strive to maintain price
KarDaal. n haider@mymobile.co.in
equilibrium and offer the highest
www.mymobileindia.com
july 2018 | 61
In Conversation
face to face
“Ziox is a customer loyal brand, packaged with the right price and latest technology” Ziox Mobiles, a part of Sun Airvoice Pvt. Ltd., was incepted in the year 2015, with a motto to break the boundaries while offering technologically superior products without compromising on quality. Headquartered in New Delhi, Ziox Mobiles has built up an impressive portfolio of more than 40 distinguished products and has established its presence across India through its wide network comprising its branch offices and system integrators across several states in the country. Ramesh Kumar Raja interacted with Deepak Kabu, CEO of Ziox Mobiles, to discuss how the domestic brand has carved a niche for itself in a market dominated by foreign players and what is its strategy to be a leader in years to come. Interestingly, Kabu is an industry veteran having more than two decades of experience in distribution, marketing and sales. Excerpts: How’s the brand Ziox positioned itself among
tapped the urban and semi-urban cities in
in improving and augmenting its product
the Indian smartphone players as well as from
India, and also the rural geographies with
portfolio to empower the consumers
the dominating Chinese OEMs? The main
our brand reach, the fastest in India. We
with technology. Speaking of which, our
objective behind Ziox is to provide access
believe our extensively advanced portfolio
most dominant product category in the
to the Tier 2 and Tier 3 markets in India with
brings a unique user experience, which is
semi-urban cities and metro cities will
the technology and innovation that drives
the key to our differentiation. As a brand,
undoubtedly be the smartphones that
smart solutions. We have successfully
catering to 5 lakh users every month,
cater to the everyday blazing fast chores;
we have tailored our platform to suit
whereas in Tier 2 and Tier 3 cities gives
the cutting-edge requirements of Indian
more influence to the feature phones.
consumers. In this vast economy, Ziox is a customer loyal brand, packaged with
Which are the areas from where maximum
the right price and latest technology that
demand is coming for Ziox phones? Ziox has
enables a strong connect with customers.
made its presence at pan India level. But
We are also steadfast in introducing our
our major shareholding markets are UP,
brand’s products that will redefine the
Rajasthan, West Bengal, Bihar, Assam,
quality of cost-effective offerings, against
Gujarat, Maharashtra, Karnataka, Tamil
the competing brands.
Nadu etc. Where most of the brands these days have their products available on
Ziox majorly plays into the budget
online and offline fronts, we prefer being
smartphones apart from feature phones.
present in the offline markets majorly. This
Which has been the dominant vertical
is purely to keep the consumers associated
for you? Since our first financial year,
with the touch and feel of the product at
Ziox has gained a significant amount of
the time of purchase. We have been very
traction in the Indian market; we are one
aggressive in our offline strategy that shall
of the fastest growing brands selling more
further help us penetrate the Tier 2 and
than XX million devices until today. The
Tier 3 regions.
brand is inclined towards the innovative
00 | july 2018
adoptions besides cost-effective and tech-
How would you prefer to be known; as
glutted devices. Ziox has been steadfast
a smartphone brand or feature phone
MYMOBILE
player? Ziox was established to deliver the
to invest or purchase in any commodity. As
the brand promise: Quality that Speaks.
consumers with the latest technology at
cash is the dominant mode of transaction
With Sushant’s entrance on the board,
the best affordable prices, regardless of the
in the devices market, the segment did see
the sales have augmented and so has
product category. We always aim to provide
a downfall but I would call it a momentary
the reach in the markets. Moreover, the
the value-plus mobility solutions and
impact; the sales gained a full throttle by
partnership has directed Ziox Mobile’s
expanding our product portfolio. Moreover,
the second half of the year.
phase of expansion on a pan India level.
In Conversation
face to face
be it feature phones or smartphones, for us it’s the smart devices.
“We provide end to end customer
What is the investment plan for India? Ziox is a quality and innovationdriven brand that focuses on
care support through our smart service
online web platform. Ziox today has an extensive pan India presence with above requirements. Ziox has a focused growth plan charted 800 service centres across India, which out for the states. At the ensures superior customer experience. moment, we are planning to Furthermore, we have also introduced invest XX Cr for our R&D and XX Cr to drive our market expansion the 111 Replacement Policy that strategies. With our XX millions of instils the trust among customer base, we leverage Ziox’s our customers” robust market presence and consumer meeting the existing market
appeal, as we believe in constantly
After sales service remains an issue for a majority of phone makers. What is the Ziox approach to it? After-sales has always been our signature aspect. We provide end to end customer care support through our smart service online web platform. Ziox today has an extensive pan India presence with above 800 service centres across India, which ensures superior customer experience. Furthermore, we have also introduced the 111 Replacement Policy that instils the trust among our customers. Also after-sales, customer care has changed beyond all recognition
advancing our products and services and
You also have Sushant Singh Rajput as the
in the age of the internet and we too have
the overall customer experience to best of
brand ambassador. How is he helpful to the
adapted those changes to stay connected
the world-class technology. We also plan
brand and its recall value? Sushant Singh
with our digital consumers. n
to invest Rs 500 million in our Greenfield
Rajput is one of the most noteworthy
manufacturing plant in Noida flanking the
Bollywood actors, who has achieved great
National Capital Region (NCR).
heights at a very young age. A rare blend of energy, perseverance, and popularity
Has the demonetization or GST affected
coupled with his ability to connect to
your sales last year as your large chunk
people, Sushant Singh Rajput is the finest
of audiences live in non-metro cities? In a
addition to the Ziox Mobiles family. This
sense, GST did affect our sales, as that
association has further boosted the legacy
period restrained most of the consumers
of Ziox Mobiles as the actor resonates to
www.mymobileindia.com
ramesh@mymobile.co.in
july 2018 | 63
Tried & Tested
burntest
Honor 10
Looks Amaze, Clicks Great and Runs Smooth
H
64 | july 2018
onor is keeping
Design
volume rockers. The bottom
speed and work efficiency
its growing
Honor 10 is sporting a
side is sporting a 3.5mm
capable handling almost
trend in
beautiful look with curvy
headphone jack, micro USB
everything.
business with
edges and on top of its
Type-C port and a speaker
constant delivery of power
beautiful look it is very
grille.
packed smartphones. The
light in weight as well. The
company has
physical appearance of the
Display
established itself very firmly
phone includes 5.84 inch
The new Honor 10 has
device to be in perfect state
with its previous launches
display at front and above
compact yet impressive
of mind. The RAM can take
like Honor 7X, Honor 8,
the display lies the selfie
5.84 inch full HD IPS LCD
on any task whether you
Honor 9 and now succeeding
camera. Honor 10 chose
with an amazing aspect ratio
doing your official works,
and keeping up the legacy
to have something unique
of 19:9. The display offers
playing big games, multi-
of the company Honor
so you will see fingerprint
great viewing angles and
tasking etc. The ROM size
10 has been introduced
sensor being moved at the
keeps every minute detail
of the new Honor 10 is of
in the market. Previously,
front side of the phone
like the colour restoration of
128GB and to be honest it
Honor had launched Honor
embedded in the Home
objects intact. The phone
is more than enough to store
View 10, an AI-enabled
Key at the centre below the
has 2.5D curved glass to
anything and there won’t
smartphone, and this too,
display. The rear side has
deal with any hampering of
be any need of expanding
Honor 10, continues to
horizontally placed dual
the screen.
the storage and the storage
be on the same track as
cameras assisted by LED
well. The smartphone looks
flash. Honor 10 has face
Platform
stunning in Phantom Blue
recognition support as well
The processor on board is
The operating system of the
colour with 15 layers of 3D
working brilliantly. At its
very powerful as well and the
Honor 10 includes Honor’s
glassback which gives
left side the phone sports
processes of the phone is
EMUI 8.1 skin on top of
unique colour reproduction
the dual SIM tray and at
being handled by Huawei’s
Android 8.1 Oreo. You get
at the back when exposed to
the right side one can find
own Kirin 970 processor with
all the latest features and
natural or artificial light.
the power button and the
eight cores delivering great
interesting feature thanks to
The new Honor 10 offers impressive RAM size as well which is of 6GB and such RAM is enough for any
is not expandable as there is no microSD card slot.
MYMOBILE
Tried & Tested
burntest verdict Looks
09 /10
Cameras
10 /10
Performance
09 /10
Battery
09 /10
Value For Money
09 /10
Handy and Compact Amaze
Matches Expectations
Sufficient for a Day Worthy Purchase
OVERALL
PROS Cameras, Size
92%
Cons No Expandable Storage
(For detailed specifications, please refer to My Guide)
the Honor’s EMUI 8.1.
Cameras Honor 10 list of attractants does not stop with its powerful processor, big RAM and ROM size. Adding to its attractive features the Honor 10 offers powerful cameras capable of delivering crystal clear and HD images no matter what the conditions are. The new Honor 10 has dual rear camera which includes 16MP camera with an aperture of f/1.8 plus 24MP monochrome camera with an aperture of f/1.8. The camera is really astonishing as it delivers superb images with perfection in every shot. There are various modes which you can find in the rear camera setup like you can adjust
the aperture before clicking
noted when the screen flash
Conclusion
any image. In the portrait
comes into play.
The Honor 10 wins the heart
mode you can click 3D
on the first sight; it looks
images as well. It has various
Battery
other modes as well like
The battery power is
big, not too small either. It
Slow motion, monochrome,
impressive as well with
will give you a kind of iPhone
time lapse, panorama and
3,400mAh non-removable
X like feeling with notch
various other modes. The
battery. The battery can last
and size. The AI-powered
selfie camera of the phone
throughout the day easily with
camerasare its USP and
is of 24 Megapixel with an
just single charge enabling
did really well for Honor 10.
aperture of f/2.0. The selfies
you non-stop hour of fun and
The processor, Kirin 970
are extremely well detailed
entertainment. The battery
runs quite smoothly coupled
in every condition where the
does not get to seem drained
with 6GB RAM. Available at
selfies are being clicked. The
away easily if it is not put to
Rs 32,999, Honor 10 will
lack of front flash can be seen
rigorous use. The phone is
surely going to compete with
on some occasions but there
supported by the fast charging
OnePlus 6 on Camera and
are no graining effects to be
as well charging the phone in a
Performance benchmark at
short period of time.
lesser price. The fingerprint
sleek and compact, not very
sensor works fast along with the Face Unlock feature. Overall, Honor 10 clearly sets the bar high for Honor itself in the above 30K category dominated by OnePlus. Can be easily compared to OnePlus 6 and Vivo X21 at the moment. n haider@mymobile.co.in
july 2018 | 65
burntest
Huawei P20 Pro
Brilliant Camera, Awesome Battery at a Cost!
H
uawei has certainly gained itself some attention with its latest launch of two
powerful smartphones few days ago. Huawei launched two smartphones of same series designated as P20 Pro and P20 Lite. Earlier we reviewed Huawei P20 Lite which was amazing in every aspect and now we will be reviewing the Huawei P20 Pro and will see what this new glamorous phone has to offer.
Design The first thing which will get your attention is the design and beauty of the phone. The phone has beautiful look with shining rear side which looks amazing with triple cameras and LED flash placed vertically. The rear side is highly prone to smudges as well which requires regular cleaning. The phone has tall screen with curvy corners. The phone easily fits the palm of your hand easy to operate and the weight of the phone is reasonable neither too heavy nor too light. The front fascia of the phone is dominated by 6.1 inch screen and on top of display lies the selfie camera. Below the display lies the home key which has the fingerprint sensor embedded in it and the fingerprint sensor has a very quick response. The phone has face unlock feature as well which works very efficiently and there were no issues with the sensor not recognizing the face. The phone has metal frame running around the body making the phone to look more attractive and the antennas are lying both at the top and bottom side. The bottom of the device is sporting two speaker grilles and USB Type-C port. The new P20 Pro has dumped the 3.5mm headphone jack, but the phone provides you headphone
66 | july 2018
MYMOBILE
in the box which can fit into
sensor respectively. The
to maintain their natural color
The RAM and the processor
the USB port. At the right
camera of the P20 Pro has
temperature. The portrait
allowany game without any
side of the phone lies the
Artificial Intelligence feature
mode of the camera has an
lagging issue of the device
power button and the volume
which helps to improve the
iPhone X like 3D lighting
or over heating of the device.
rockers while at the left side
quality of the photo every
feature which uses AI to
The ROM size of the phone
you can find the SIM tray.
time you click. The various
create studio lighting effects.
is of 128GB and it is more
sensors have various purposes
The front camera of the
than sufficient amount to
as well like the 8 megapixel
P20 Pro is of 24 Megapixel
store any file on your phone.
P20 Pro has display size
sensor with the telephoto lens
and it is also very powerful
The new P20 runs on Android
bigger than that of P20
gives 3X optical zoom. The
and allows you to capture
8.1 Oreo and has Huawei’s
Lite. The new P20 Pro has
20 megapixel sensor shoots
delighting selfies in great
own custom EMUI 8.1 skin
6.1 inch OLED screen with
in black and white and works
quality. The images captured
on top. The P20 Pro features
an aspect ratio of 19:9
in tandem with the primary
are very well detailed, clear,
various interesting features
and crisp and just like
as well like suing knuckles
the rear camera the front
to take screenshots, smile to
camera also has various
click selfie and many more
modes embedded as well.
which you can find in the
The camera of the P20 Pro
new Huawei P20 Pro. In my
has an interesting feature of
opinion, they could have
scanning the document. The
done away with EMUI skin to
shots captured at dark are
remain clean.
Display
and screen resolution of 1080x2240 pixels. The 6.1 inch screen offers enough space to do any task on the screen plus there is hardly any probability of missing any details on the screen due to its wide viewing angles. The phone has smart feature
verdict Looks
Elegant and Appealing
10 /10
Cameras
10 /10
Performance
09 /10
Clicks Amazingly Very Smooth
Battery
10 /10
Value For Money
09 /10
Another Plus
extremely clear form both the front and rear camera. There
Battery
are no signs of any graining
The P20 Pro has 4,000mAh
effect when the LED flash
battery which is quite enough
comes into play. The night
battery power to allow you
offers you to switch between
mode further helps to the
to use your phone non-stop
FHD+ and HD+ display mode
advantage of clicking the
for fun and entertainment.
images in the dark and dim
The phone has fast charging
lighting conditions.
capability as well which
like color temperature sensor which adjust the screen color gradient according to the conditions. The phone
according to your preference and also helps to save battery life. The notch present at the top is adjustable meaning you can hide the notch by going in settings. The display
Worth it, If You Can Afford
OVERALL
PROS Camera, Battery
96%
Cons No 3.5mm Jack
(For detailed specifications, please refer to My Guide)
of the phone is vivid, bright,
Platform
means as soon as the battery level decreases you can
The processor of the P20
boost up the battery level to
Pro is impressive as well as
maximum in not time with the
it comes with latest Kirin
help of fast charger.
self-adjustable and big in size
sensor to capture better
970 SoCocta-core processor
offering great experience. The
detail. The rear camera is
with eight cores where four
Conclusion
device has IP67 rating which
fantastic as it delivers images
cores are clocked at 2.36GHz
The Huawei P20 Pro is a
means that the screen is
equivalent to that of captured
and other four clocked at
complete package of high
immune to any water splash.
by DSLR. The rear camera
1.8GHz.The processor at
end features and the price
has various modes as well
every strata of work proved to
too. The smartphone clicks
The new P20 Pro is sporting
like portrait mode, slow-mo
be efficient and capable of
photographs like a pro,
truly brilliant cameras and
mode, and many other
handling various tasks at the
literally, works impressively
it is the main highlight of
modes which you can choose
same time while keeping the
fluent and on top of that
this phone. The new P20
according to your preference.
device in stable mode without
a huge battery to go with
Pro is sporting three rear
The color temperature
heating up the device. To
it. Priced at Rs 64,999, it
cameras of 40 Megapixel, 8
sensor at the back of the
assist the processor the phone
will have to compete with
Megapixel which are clubbed
phone also helps to set the
is backed with 6GB of RAM
Samsung Galaxy S9+ and
in one frame and another
desired color temperature
which is quite enough RAM
Google Pixel 2 XL. n
20 megapixel monochrome
allowing the captured shots
size to have in your phone.
Cameras
www.mymobileindia.com
Tried & Tested
burntest
haider@mymobile.co.in
july 2018 | 67
Tried & Tested
burntest
Vivo X21
An Elegant Trendsetter
V
ivo has always
consideration the matter
lies the selfie camera of the
Vivo X21 is totally amazing
surprised
of beauty in smartphones
phone. The back side of
providing wide viewing angles
users with its
and due to which it tries to
the phone has dual camera
and complete satisfaction
wide range of
carve its phones in such a
sensor followed by single LED
of anything being viewed on
products and always thrive
manner that they should grab
flash all placed in vertical
the screen. The screen has
towards giving something
the attention of the users
manner. At the right side
resolution of 1080x2280
new to keep the attention of
in a single go. The new Vivo
of the phone lies the power
pixels with 402ppi density.
the users towards itself. Vivo
X21 is also a pretty looking
button and the volume
The phone has 85.2 percent
phones are mostly renowned
smartphone with a beautiful
rockers while the left side
screen to body ratio. The new
for their cameras and it is one
front glass display and has
is nil. A 3.5mm headphone
X21 even has FunTouch OS
of the first companies to give
metal frame and glass back
jack is lying at the top side
4.0 which gives soothing
selfie cameras the priority.
giving premium look to the
of the phone. The bottom of
touch experience while
The company is yet in talks
phone. The phone has tall
the phone has hybrid SIM
working on the screen. The
due to its latest launch, Vivo
screen looks with curves
slot, micro USB port, and a
screen of the phone is being
X21 featuring fingerprint
around it edges but not too
speaker grille. The absence
protected by Corning Gorilla
sensor into the display glass.
much curvy. The body of the
of Type-C port is quite
Glass 3 which offers high
This review of ours will
phone is easy to hold and
disappointing to see in the
resistivity to the screen.
emphasize on what the new
operate as the weight of the
new Vivo X21.
Vivo X21 has to offer to the
phone is very light. The front
users and to stand different
fascia of the phone has the
Display
from other smartphones.
amazing 6.28 inch glass
The new Vivo X21 has 6.28
version of Android operating
display and the fingerprint
inch full HD+ AMOLED
system which is Android
sensor is also lying within the
display with an aspect ratio of
8.1 Oreo. The processor on
display. Above the display
19:9. The display of the new
board in the new Vivo X21
Design Vivo always takes in to
68 | july 2018
Platform Vivo X21 has the latest
Tried & Tested
burntest is powerful as well capable of dealing with any task without breaking a sweat. The X21 has Qualcomm SDM660 Snapdragon 660 processor with octa-core CPU with eight cores where 4 cores are clicked at 2.2GHz Kyro 260 and other fours clicked at 1.8GHz Kyro 260. The RAM is of 6GB in the new Vivo X21 which can handle any workload without causing interruptions while multitasking. The RAM and processor of the phone have perfect synchrony dealing with every task keeping the device cool and stable. One can play any games without the worry of the phone getting over heated. Internal storage of the phone is impressive as well which is of 128GB and with such storage
minute detail is being taken
etc. The selfie camera is
let you get bored and you can
into consideration and the
impressive as well with 12
enjoy long hour of fun and
Megapixel and an aperture of
entertainment and still you
f/20. The selfies captured are
will have some battery power
really very well detailed and
left to make to your house
the natural colours are kept
comfortably. Despite having
intact which highlights the
micro USB port the phone do
ability of the selfie camera.
support fast charging which is
The phone lacks the front
one of the good things present
LED flash and to compensate
in the Vivo X21.
verdict Looks
Sleek and Stylish
Cameras
10 /10
size one doesn’t need to use
Cherished Memories
09 /10
microSD card but still there is
Performance
09 /10
option if you want to expand then you can by compromising one of the SIM slot in the hybrid SIM tray.
Cameras
Handles Easily
Battery
09 /10
Value For Money
09 /10
brightens up while clicking
Conclusion
selfie during dim lighting
Vivo certainly deserves
92%
conditions allowing you to
applause for being the first
have selfies which you can
to incorporate in-display
cherish later. The absence
fingerprint sensor into its
of front LED flash id quite
smartphone while setting
evident when you have to
trends for others to follow,
cover a little bit of area more
although its bit slow in
while clicking the selfie which
response. The Vivo X21 is a
remains dark due to absence
slim, gorgeous looking, light
of the front LED flash.
weight smartphone with
Sustains a Day For Innovation
OVERALL
The cameras present on the phone are truly brilliant delivering mesmerizing images. The most powerful attributes of Vivo smartphones are their cameras and the new Vivo X21 is taking that legacy one step ahead. The new
PROS In-display Fingerprint Sensor
Cons No 3.5mm Jack
(For detailed specifications, please refer to My Guide)
Vivo X21 has primary camera of dual sensors. One sensor
colour preservation is brilliant
of the rear camera is of 12
as well. The shots captured at
Megapixel with an aperture
night are well clear and crisp
of f/1.8, 1/2.5. The second
as well thanks to the LED
sensor is of 5 Megapixel with
flash. The rear camera has
an aperture of f/2.4. The
phase detection autofocus
shots captured are brilliant
and various other modes as
in every condition as very
well like HDR, panorama
www.mymobileindia.com
this absence the display
Battery
good chipset performance, expected camera outputs
The new Vivo X21 has
and sustainable battery.
non removable battery of
Yet, it’s priced on the higher
3,200 mAh. While testing
side at Rs 35,990, when it’s
the battery we found out
compared with OnePlus 6
that it can easily stand out
having QS 845 and Honor
throughout the day in a single
10 with Kirin 970 at lesser
full charge. With such battery
cost. n
power the phone will never
haider@mymobile.co.in
july 2018 | 69
Tried & Tested
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TECNO Camon iClick
Good Selfie Camera to Challenge the Mid-Segment
T
ECNO has
to position itself among the
looks of Camon iClick very
clean nothing at their side.
become quite
buyers. The company had
appealing with curvy edges
The bottom of the device
competitive
also tied up with King XI
and metal unibody. The
is sporting microUSB port,
in the Indian
Punjab for the IPL 2018 to
curvy edges of the phone are
3.5mm headphone jack,
smartphone market as it’s
gain traction.In this review of
allowing better hold, making
and a speaker grille.The new
pushing its smartphones
ours we will be highlighting
it comfortable to operate. The
Camon iClick has Face ID as
continuously to remain a key
the various features of the
body of the phone has light
well which works fine at least.
player in the offline market.
latest Camon iClick from the
weight as well allowing it to
Under its Camon series,
TECNO.
be easily carried. The front
Display
panel of the phone has the
The new Camon iClick has
amazing display of 6 inch
impressive display. The
and top of display has the
phone has full view display
selfie camera along with the
of 6 inch with an aspect
front LED flash. The back
ratio of 18:9. The display
side of the phone is sporting
has screen resolution of
the rear camera and LED
720x1400 pixels. The 6 inch
flash both placed horizontally
screen offers wide viewing
at the right top corner of
angles and it is very hard to
the phone. The fingerprint
miss any detail. The 6 inch
sensor is also at the rear
screen allows enough space
side placed within the easy
to you to play games with
reach of the fingers. At the
much more comfort covering
right side of the phone lie the
various areas which in small
power button and volume
screen seems to be not
rockers. The SIM tray which
available, basically meaning
can carry dual SIM and a
it gives that extra space to
microSD card at a same time
have more wide viewing
is lying at the right side as
angles. The display has smart
well. The left side and the top
features as well like adaptive
side of the phone remains
brightness, eye care giving
TECNO has unveiled number of smartphones such as
Design
Camon iAir and Camon iSky
TECNO has made the
78 | june 2018
MYMOBILE
Tried & Tested
burntest comfort to your eyes reducing the light stress produced by the screen. The screen has 2.5D curved glass which is guarding the screen from any damage.
Platform The new Camon iClick is sporting power processor as well. The phone has 2GHz octa-core MediaTek Helio P23 MTK6763 SoC processor with eight cores. The processor is very strong and it is quite evident from the touch screen of the device which is iClick which is of 3,750mAh.
very smooth. The processor
phone and its main attracting
is capable of any handling
feature is the presence of 20
any task and the same time
megapixel AI front camera
maintaining the stability of
with an aperture of f/2.and
the device. The RAM on board
0 with dual flash. The selfie
Work Well
is of 4GB which can boost
camera delivers great quality
the processing of the device.
of images in every situation
The RAM size of the phone is
and the dual LED front flash
another attracting feature of
adds up to the advantage
the phone because it is very
of the selfie camera making
rare to sport 4GB RAM in
it capable of clicking clear
such price range. The RAM
selfies even when it is dark
with processor allows you to
and lighting conditions are
Conclusion
play any games no matter
not favourable. The front
As the name suggests, the
what the requirements are
camera has various modes
TECNO Camon iClick boasts
of that game. The phone
as well like panorama mode,
remains cool and stable even
beauty mode etc. There were
when it is put under heavy
hardly any instances of the
workload. The ROM size of
selfies showing any blur effect
the device is of 64GB and
or graining in it. The rear
it can be expanded further
camera of the Camon iClick
with the help of dedicated
is powerful and outstanding
microSD card slot.The new
as well with 16 megapixel
the rear camera to cover a
is on the latest front while
Camon iClick runs on Android
sensor with an aperture of
great area even when it is dark
the battery capabilities are
8.1 Oreo based on the custom
f/1.8 capable of delivering
while clicking the pictures.
equally competent enough
cased Hi OS software.
clear, crystal and crisp
The rear camera has various
in the market. Available at
images in every situation. The
modes as well like super pixel,
Rs 13,999, TECNO Camon
images captured are very well
panorama, beauty mode etc.
iClick can be a good option to
Cameras
verdict Looks
08 /10
Cameras
08 /10
Performance
08 /10
Battery
09 /10
Value For Money
08 /10
Huge
Goes in Sync Upto a Day Can be a Good Option
OVERALL
PROS
82%
Cons
Front Camera, No Compass Battery (For detailed specifications, please refer to My Guide)
to have long hour of fun and entertainment and still there will be some battery left in the battery reservoir. The charging speed provided by the phone’s original charger is moderate and it charges the battery quite quickly but not similar to that of a fast charger.
mainly on camera with a 20 MP AI lens, which did very well practically. The 4GB RAM helps the device to process much fast coupled with an octa-core MediaTek Helio processor. The OS too
The name of the phone clearly
detailed and the colours of
gives the hint that what is the
the images are well preserved
Battery
speciality in it. TECNO Camon
as well. The rear camera has
The battery power is
iClick is camera centric
4X flash support which allows
impressive as well of Camon
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The battery power allows you
compete with ASUS ZenFone Max Pro M1 and Redmi Note 5 Pro. n haider@mymobile.co.in
july 2018 | 71
Tried & Tested
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COMIO X1 NOTE
Note, the Glossy Design under-10K
C
omio has launched X1 Note under the sub-10K category with glossy back finish and six
inch display size to cater the ever expanding cluttered smartphone market in India. The Comio X1 Note is the first smartphone from the home grown brand to feature dual rear lens. Previously, Comio’s P1 and C2 did well for the company despite the presence of other Indian, Chinese and Korean players. In this review, let’s find out the performance of Comio X1 Note for your reference.
Design The new Comio X1 Note has shining mirror metal-type body but, its actually plastic that makes it light weight, with tall screen and curvy edges around the corner which all together makes the device looks beautiful and at the same time making it easy to hold. The previous phones which we reviewed were somewhat heavy but this latest model has improved body weight as well. The front fascia of the phone is dominated by 6 inch display and above the display lies the 8MP selfie camera with flash. The back side of the phone is sporting the dual rear camera sensor which looks very familiar to that of Moto-type design of rear cameras. The rear cameras are assisted by LED flash and below the camera sensor lies the fingerprint sensor. The new X1 Note has Face Unlock security mode as well which works very well. The left side of the phone is sporting the volume rockers while at
78 | june 2018
MYMOBILE
the right side of the lies power
is quite moderate as well
you to take selfies clearly
lasts throughout the day if you
button and SIM tray which
and in case you turn to play
even in dark. There might be
limit your usage like playing
can hold two nano-SIM cards
big games then the phone
some occasions where some
games, listening music and
and one microSD card at the
do get warmed up otherwise
graining effect can be seen
watching video. The phone
same time. At the top of the
normal games runs causing
when the front LED flash
charging speed is moderate as
phone lies 3.5mm headphone
no changes in the functioning
comes into play but mostly
well and the speed rate is high
jack and the bottom of the
of the device. Comio X1 Note
it is not observed. The front
when the phone is connected
device is sporting micro USB
has decent amount of internal
camera also has the Social
with its original charger while
port and two speaker grilles.
storage of 32GB which is
mode which allows you to
with other chargers from other
mostly found in budget range
use rear camera and front
companies the speed seems
smartphones. The internal
camera at the same time
to get compromised. There is
Comio X1 Note has an
storage can be expanded
dividing the display into half
slight increase in heat while
impressive 6 inch FHD+
further with the help of
where one half display uses
charging the device which is
Full View Display with an
dedicated microSD card slot.
the front camera while the
quite normal and it is shortly
aspect ratio of 18:9. The
Comio X1 Note has Android
other uses the rear camera.
resolved after the phone
display has the option of
8.0 Oreo operating system.
Comio X1 Note has AF
attaining certain charging
dual rear camera sensor of
level.
13+5MP with flash. The rear
Conclusion
camera delivers clear and
With X1 Note, Comio tries to
crispy images taking into
further cement its position
detail every aspect of what
in the budget segment and
Display
manually enabling the colour temperature which adjusts
Cameras
itself in accordance with the
The new Comio X1 Note is
temperature. The screen
sporting 8 megapixel selfie
offers wide viewing angles
camera with flash and has an
and with such big screen you
aperture of f/2.4. The selfie
can easily enjoy any game or
camera of the phone delivers
can have satisfactory viewing
clear images every time you
experience. The display
turn up the camera to click a
has screen resolution of
selfie. The advantage of the
1080x2160 pixels which is
selfie camera is that it has
quite ambient. The screen
front LED flash which allows
is protected by 2.5D curved glass which can withstand any minor damage.
Platform
verdict Looks
Sleek and Light
Cameras
09 /10
Satisfactory Results
08 /10
you are trying to capture.
under-10K price bracket. Comio X1 Note rises up to
Performance
08 /10
The shots captured during daytime are in good quality.
the occasion with big and
Battery
07 /10
The rear mode has Light
bright screen, dual rear lens,
trace mode which offers great
first time from Comio, light
Value For Money
08 /10
advantage while clicking
weight composition and out of
pictures at night. There are
the box OS at Rs 9,999. The
various other modes as well
battery could have been more
like Panorama, Portrait, Time
for a budget smartphone.
not that fast. There were no
lapse and Social mode.
The Face Unlock does well
other issues observed while
Battery
Comio X1 Note has 1.4GHz quad-core MediaTek MT8735 processor with four cores. The processor functions quite well, keeping the functioning of the device in check. While testing it was found that the processor has average
No Complaints Needed More Can be an Option
OVERALL
80%
speed while multitasking
switching between apps. The processor is supported
PROS Design, OS
by 3GB RAM of the device which is providing the power to deal with any task. The
Cons Could be the Battery
(For detailed specifications, please refer to My Guide)
game support of the game
www.mymobileindia.com
in proper lighting and has some other usability apart
The new Comio X1 Note has
from unlocking the phone. It
2,900 mAh battery power
will have to battle it out with
which is neither too much
Redmi Note 5 and Redmi Y2
battery power nor too less for
in the market. n haider@mymobile.co.in
an average user. The battery
Tried Tried& &Tested Tested
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july 2018 | 73
Tried & Tested
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OnePlus 6
Premium Design, Fantastic Speed and Splendid Battery
O
nePlus has
lesser price. We’ve got the
back because the company
back panel. The Glass back
now officially
OnePlus 6 in the form of 8GB
has used all Glass design
cover gives it a premium feel.
reached to
variant made available to us
to give it a distinct look.
The Power button is on the
level 6 with the
for review.
The edges are rounded to
right of the panel and above
provide a proper grip to it.
it is the Notification slider
launch of OnePlus 6. And it has qualities to impress most
Design
The front of OnePlus 6 has
whereas the left of it holds
of us, if not all; be it its glass
The OnePlus has made
6.28 inches screen with
the volume buttons and the
back design, dual rear lens,
some major improvements
notch, 19:9 screen to body
SIM tray with dual standby
updated Oxygen OS and the
in the design segment for
ratio, and it uses Corning
option. There’s no scope
most common among all, the
OnePlus 6. Being over a
Gorilla Glass 5 for extra
of increasing the storage
notch style display to get the
six inches smartphone, it
protection to the screen. The
capability in OnePlus 6
feelings of iPhone X at much
looks appealing, more at the
front panel also embodies
post 128 GB. The speaker
the Selfie lens minus flash.
grille is on the bottom along
The best part of OnePlus 6
with USB Type-C port and
design is its Glass back cover
3.5mm jack support as well.
which houses dual rear lens
The OnePlus 6 is also water
setup, dual LED flash, the
resistant but, upto certain
fingerprint sensor, and the
time and depth, which is a
OnePlus’s logo, all in one
good addition to the value of
vertical arranged from top
it.Don’t try it in pool! Overall,
to bottom. The rear camera
the Glass design, alert slider
module is bulging out of the
and retention of the 3.5mm jack are the few positives in the aesthetics of OnePlus 6.
Display OnePlus 6 has more than 6
74 | july 2018
MYMOBILE
inches of screen size, 6.28
duration of voice calls. You’ll
6 apart from processor is the
inch to be precise, with a
have to wake it up forcefully.
camera. The OnePlus 6 sports
resolution of 1080x2280
Until now, it has stopped
dual rear lens of 16 MP and
pixels and ppi density of 402.
couple of time midway while
20 MP having an aperture
The OnePlus 6 possess Optic
using apps which was quite
of f1.7, which is quite good
AMOLED display having a
disappointing for me. Yet, it
for low light photography.
natural colour reproduction
gives you an extra push while
The rear lens supports OIS
unlike most of the
using it.The Oxygen OS is on
and EIS both, PDAF and
smartphones with either too
the 5.1.5 version. It might
dual LED flash for the dark.
much exposure or have very
soon get the next update as
The rear camera performs
dull appearances. The viewing
well from the Google, i.e,
really well, giving natural and
angles too aren’t a problem
Android P, as announced
realistic shots. Portrait Mode
either. The capacitive screen
by the company. Clearly,
is an extra advantage added
adjusts brilliantly according
the processing capabilities
to OnePlus 6. It also records
to the ambient lighting; under
of OnePlus 6 are amazing,
slow motion videos, 480
the sun indulgence is too
immersive and intuitive. It
frames per second, to give you
good. The display is guarded
does not generate unbearable
some cherished possessions.
by Corning Gorilla Glass of the 5th generation to protect it from sudden falls and smudges. You can also choose between the notch and the normal display as well from the settings option and move to 18:9 display. Overall, the display of OnePlus 6 is quite immersive, crisp and ambient too.
Platform
verdict
MP with f2.0 and minus LED flash. There’s screen flash
09 /10
Cameras
09 /10
enough in dark and produces
Performance
10 /10
shot in normal lighting can
Battery
09 /10
Value For Money
09 /10
Rear Outshines Fluidic As Ever Drains Less Justified
OVERALL
92%
OnePlus boasts about its newly updated Oxygen OS and yes, it has every right
The Selfie camera is of 16
Looks
Premium
PROS
Cons
Tried & Tested
burntest
for the darkness which isn’t graining effect. The selfie compete with Pixels and
Conclusion
Galaxies of the town. Overall,
The OnePlus 6 is full of
the OnePlus 6 camera
excitements and fun for new
performance is appealing,
buyers; be it the camera
realistic, natural yet not over
output, fluidic chipset
the top, especially the front
performance, glass design
lens.
and a very potential battery
Battery
life and not for OnePlus 5T users. The price of the 6GB
The OnePlus 6 houses
variant starts at Rs 34,999 in
3,300mAh batterywhich
India which is a good value to
can last a day quite easily
experience speed. The Face
even if you use it for gaming,
Unlock works really fast and
videos, calls at your will. The
can even identify your facial
which four are being clocked
processor does not let it down
textures in low light as well.
at 2.8 GHz while the rests
even if you go full throttle.
The rear camera stands out in
to do so. The OnePlus 6 is as smooth as it can get. It runs of Android 8.1 coupled with Qualcomm Snapdragon 845 octa-core chipset out of
Performance, No Expandable Battery Storage (For detailed specifications, please refer to My Guide)
are at 1.7 GHz. It also has a
heat while playing games
The Dash Charger is a boon
OnePlus 6. The performance
graphics card Adreno 630 for
or while talking over longer
for OnePlus. It charges in
is blazing fast if you ignore
the gamers as well. There’s a
duration continuously, yet
just blink of few minutes and
few misses. Battery drains
dedicated gaming mode too
some heating was observed
within forty minutes of plugin
less thanks to the chipset and
available in OnePlus 6. The
but, the processor cools it
it gets fully charged. The heat
comes with Dash Charger for
performance is awesome to
down quickly.
generated is very minimalistic
your rescue. Yet, OnePlus 6
while charging. It may be just
can be compared with Honor
3,300mAh on paper but, it’s
10 and Vivo X21. n
say at least yet till now I have noticed the device being
Cameras
irresponsive during long
Another positive in OnePlus
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a power hub in reality.
haider@mymobile.co.in
july 2018 | 75
Tried & Tested
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Kult Impulse
Big Screen and Bigger Battery to Tease Your Instinct
K
ult is not a new
Design
SIM trays one at left and
impressive display size of
name anymore
The new Kult Impulse is
other at right side. The left
5.99 inch complete HD.
in the Indian
featuring new size, beautiful
SIM tray is hybrid in nature
The display size provides
smartphone
to look at as well with tall
capable of sporting a SIM
satisfactory viewing
market and the main
screen. The phone has curvy
and SDcard while the right
experience with wide viewing
reason for its success
body shape making it easy
SIM tray can hold one SIM
angles. The screen ratio
is the availability of
to hold. The weight of the
card. At the top of the device
of the Kult impulse is of
the smartphones in an
phone is not a matter of
lies the 3.5mm headphone
18:9. There is 2.5D curved
affordable price range. The
concern as well as it is light
jack and the micro USB port
glass to protect the screen
company stresses on budget
and easy to carry around.
while at the bottom of the
from any scratch any other
smartphones providing all the
The front fascia of the Kult
phone has just the speaker
further damage. The bigger
necessary and latest features.
Impulse has 5.99 inch
grille. The power button and
screen size is apt for viewing
The latest launch of the
display and above the display
the volume rockers are lying
multimedia files and video
company is Kult Impulse and
lies the selfie camera and
at the right side of the phone.
content.
this model is different from
also the front LED flash. The
The new Kult Impulse to
its previous models which
back side of the phone has
stand out different from other
Platform
can be easily seen as it is
the rear camera and below
budget range smartphones
The processor in the new
bigger in size as compared to
the camera lies twin LED
has introduced face unlock
Kult Impulse is MediaTek
other previous smartphones
flash and going further down
feature in it which is
MTK6739 quad-core
from the company like Kult
one can sport the fingerprint
something new in budget
processor with ARM Mali-
Beyond and Kult Ambition.
sensor which is well within
range smartphones.
T720 MP1 650MHz
the reach. The phone has two
Display The new Kult Impulse has
GPU clocked at 1.5GHz. The processor offers great resistivity from any malfunctioning and failure of the apps and at same
Tried & Tested
burntest
power. The battery is non removable in nature. With
time keeping the device functioning in check. The RAM size of the phone is of 3GB and it handles multi-
verdict Looks
Tall and Big
Cameras
08 /10 08 /10
during daytime are very well
4,000mAh battery power one
detailed and the colours of
can enjoy long hours of fun
the images are well preserved
and entertainment with no
as there is no fading or could
issue of plugging the phone
be said there is no difference
at charge regularly in short
when the image is captured.
occasions. The smartphone
The camera has various
does generate heat while charging.
tasking very well and with the
Good Show
help of processor the RAM
Performance
07 /10
modes as well like beauty
Battery
09 /10
The front camera has front
Conclusion
LED flash as well to provide
The new Kult Impulse has
clear and well detailed selfies
bigger screen size, huge
even at night. The rear
battery and matching camera
camera is of 13MP and it
performance. The smartphone
has twin LED flash to assist
has the potential of being
in producing great amount of
your next choice under 10-K
tends to keep device cool during heavy usage of the phone. Kult Impulse offers
Manageable Advantage
Value For Money
decent amount of internal
A Nice Pick
storage as well which is
OVERALL
32GB and it can be further
08 /10
80%
expanded with the help of microSD card which can be put in the dedicated card slot. The processing capabilities of Kult Impulse are decent
PROS Battery
light during dark conditions
category. The 4,000mAh
Cons
and allows capturing detailed
battery is a clear winner in the
Dated OS
image even at night with no
Impulse.The dated OS is a
problem of graining. The
big let-down for Kult Impulse
daytime shots are clear and
and we didn’t expect it now.
crystal as well and you get to
The smartphone is priced at
choose various modes which
Rs 8,999 for the 3GB variant
suits your mood offered by the
to compete with the Redmi
rear camera.
Note 5 and Honor 7A. The
enough to run through your daily tasks but, disappoints on gaming front. Kult Impulse
(For detailed specifications, please refer to My Guide)
still runs on Nougat 7.1, which was a big surprise for me in this era.
Cameras Kult Impulse is carrying powerful selfie camera and rear camera both of
mode and various filters.
13 Megapixel with f/2.0 aperture respectively. The
Kult Impulse will surely have
selfie camera can attract the
Battery
selfie lovers as its 13MP lens
The battery power of the Kult
fierce competition of price vs
provides clear images in every
Impulse is impressive as
condition. The shots captured
well with 4,000mAh battery
specs. n haider@mymobile.co.in
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its task cut out against the
july 2018 | 77
Tried & Tested
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Honor 7A
Gives Satisfaction under-10K
P
ost the success
7A for review and will check
edge of the phone providing
sporting the volume rockers
of Honor 10,
the functions of it as how
beautiful and shiny look to
and power button. At the
the e-brand
does it perform under various
the device. The body has
top lies 3.5mm headphone
of Huawei,
circumstances. Let’s check
curvy edges making the
jack while the bottom of the
Honor, launched two
this out as how Honor 7A
phone easy to hold and
device is sporting microUSB
new smartphones, Honor
going to cement the position
operate. The phone is light
port and two speaker grilles
7A and Honor 7C in the
of Honor in the already
as well and it does not feel
to deliver amazing sound
budget segment category
cluttered budget segment in
heavy even after hours of
quality. The back side of the
clearly challenging Xiaomi
India.
operating the device. The
phone has dual sensor placed
front side of the phone has
horizontally and the LED
and ASUS. These two smartphones have the basic
Design
the 5.7 inch screen and
flash is placed next to the
characteristics to attract
The looks given to the Honor
above the screen lies the
dual sensors. At the rear side
buyers in this segment. We’ve
smartphones are always
selfie camera plus the front
lies the fingerprint sensor
LED flash. At the left side
within the easy reach.
got Honor
in accordance to the demand of the users.
of the phone lies the SIM
The new Honor 7A
tray which can hold dual
Display
SIMs at the same time
Honor 7A has compact
frame running
plus a microSD card. The
size neither too big nor
towards the
right side of the phone is
too small and it has ideal
has an aluminium
78 | july 2018
MYMOBILE
display size as well.Honor
Excluding such heavy games
7A is featuring 5.7 inchHD
the average games and other
verdict Looks
08 /10
Cameras
08 /10
Performance
08 /10
settings. The images taken at dim light conditions are also
display with a resolution of
apps works brilliantly with no
720x1440 pixels. The phone
issues. The internal storage
automatically adjusts its
is of decent size which is
brightness according to the
mostly found in budget
exposure of light in which
ranged smartphones which
you are. It offers wide viewing
is of 32GB. The storage can
Battery
be further expanded with the
Needed More
07 /10
main focus of the camera.
angles to have a close look to everything which is being
help of dedicated microSD
Value For Money
08 /10
Battery
displayed on the screen.
card slot.The operating system
The screen size is enough
of the Honor 7A is Android
to provide comfortable
8.0 with EMUI 8.0 providing
which is of 3,000mAh.
gaming experience as well.
latest updates to the phone.
The battery is capable of
The screen of the phone is protected by 2.5D curved
Cameras
glass which shields the screen
The cameras on board are
from any hampering.
amazing as well because they
Platform
can deliver clear images in every most of the conditions.
Sleek and Compact Matches Expectations Satisfactory
Pleases Overall
OVERALL
78%
very well as there is hardly any missing of details. The flash enables the rear camera to capture images of clear quality without hindering the
The battery power of the new Honor 7A is also decent
lasting througha day with
PROS Rear Lens
Cons Could be the Battery
(For detailed specifications, please refer to My Guide)
single full charge if it is used moderately. The charging seems to be of average speed and charges the phone within some hours.
The new Honor 7A is powered
The new Honor 7A is sporting
by Qualcomm Snapdragon
an 8 megapixel front camera
430 octa-core processor
which has various modes
extremely good and stands
The Honor 7A has the traits
powerful enough to carry
with it like face detection,
up to the expectations of
of being a good smartphone
majority tasks with ease. The
beautification etc. The selfie
the users. The phone has
under 10K. It boasts on QS
multi-tasking while testing
camera of this budget range
dual rear sensors with 13
430 octa-core chipset, which
was normal as few apps were
smartphone can surely buy
megapixel sensor and 2
is a good addition as Honor
getting closed in between.
the attention of the users who
megapixel depth sensorand
generally uses its own Kirin
The RAM size on the phone
likes to have clear images
it delivers stunning images
chipsets, sleek body anddual
is of 3GB and it provides full
without spending much. The
every time you put the camera
rear lens priced at Rs 8,999.
support to the processor while
front LED flash is giving the
into use. The images captured
Honor 7A also has Face
handling tasks. The gaming
phone an upper hand because
at daytime are well clear and
Unlock apart from fingerprint
experience is also decent as
it is not usually found in many
defined, colour preservation
sensor and 2+1 SIM and card
the phone allows you to play
smartphones. The front LED
of the images are very well as.
slot for expansion.It will have
moderate game as well but,
flash allows you to take clear
The camera adjusts its focus
to compete with Redmi 5 in
if you want to play games like
images even when it is dark
automatically and there are
its category. Overall, Honor 7A
Asphalt, COD or Golf clash
but if you zoom in a bit there
various modes enabled with
gives the satisfaction of an all-
then the phone tends to get
arises some graining effects
the rear camera as well which
rounder smartphone. n
warm or seems exhausted.
but otherwise the selfie is
could be found in the camera
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Tried & Tested
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Conclusion
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july 2018 | 79
Tried & Tested
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Moto G6 Play Play Along With a Huge Battery
O
ne name which
family by launching Moto G6
screen to body ratio with
your palm very comfortably.
has been there
Play and Moto G6. To review
these two smartphones in
The body weight is also not
in the tele-
this time we have got the
India.
exerting much stress on your
communication
latest Moto G6 Play which is
market from the last 90 years
a power packed smartphone
Design
and has never failed to amaze
available in budget range. So
The new Moto G6 Play has
Moto G6 Play for sure looks
its customers is Motorola.
let’s check it out how does
a perfect body shape with
elegant and has an aesthetic
It has recently has added
it perform. Moto has also
curvy edges which can fit in
appeal. At the rear side
new members to its G series
decided to move to 18:9
hands thanks to the light body weight of the phone.
of the phone you can find the little bumpy single rear camera with LED flash which is mostly the trademark of Moto smartphones found almost in every smartphones of Motorola. Below the camera sensor there lies the fingerprint sensor which is placed at perfect position keeping in mind the anthropometry of human body. The front side of the phone has 5.7 inch screen and above the screen you can sport the selfie camera and to make the selfie camera even more useful there lies the front LED flash as well which allows you to click images even in dark. The left side of the phone is sporting hybrid SIM slot and at the right side of the phone lies the power button and the volume rockers. At the top side of the phone lies the 3.5mm headphone jack. At the bottom side of the phone lies the micro USB port.
Display The new Moto G6 Play has compact body shape but the screen size available is big.
80 | july 2018
MYMOBILE
Tried & Tested
burntest Moto G6 Play has 5.7 inch Max Vision display spanning from edge to edge. The phone has aspect ratio of 18:9 offering wider viewing angles giving a great experience of playing any game or watching any video or document on the screen. It has screen resolution of 720x1440 pixels with 282 ppi density which is really disappointing.
offer great cameras
The screen of the phone is
capable of delivering clear
verdict 08 /10
Cameras
08 /10
Performance
08 /10
have to worry about the soon after you full charges
images despite what the
Gorilla Glass which prevents
circumstances are and
the screen from sustaining
the new Moto G6 Play is
major harms due to sudden
also no different as it has
fall.
13 megapixel rear sensor
In Sync With it
assisted by LED flash. The
Battery
10 /10
Value For Money
08 /10
13MP rear camera has an
also has powerful battery
Looks
being protected by Corning
Platform
and the new Moto G6 Play
Attractive Back Click Fine
Stands Out
of 4,000mAh which is non removable in nature. With such battery power you don’t charging the phone anytime it once. You can easily enjoy
Moto G6 Play is backed
aperture of f/2.0. The rear
by a speedy Qualcomm
camera uses phase detection
Snapdragon 1.4 GHz octa-
autofocus to focus fast and
core processor and powerful
helps to deliver crystal clear
there is no need to worry as
graphic capabilities. The
images quickly. The camera
the Moto G6 Play has Turbo
processor of the G6 Play
also takes multiple shots at
power charger which gives you
allows you to enjoy your
one go and recommends the
favourite games, apps without
best one to keep. The images
any lag. The multitasking
captured during daytime are
was not as smooth and
well detailed with no change
showed some lag in opening
in their color temperature or
of apps. The phone has 3GB
any blur effect. The images
of RAM which is providing
captured at night are not
full support to the processor
as good, the camera faces
and wrinkles making you
such as great design, rest
and together they keep the
issues in focusing when
look great every time you
of the specifications are
phone processes at neutral
the lighting conditions are
click a selfie. The selfies at
just on the normal side. The
state. The internal storage
not that favorable. There
dim lighting conditions are
display lacks appeal and the
of the device is of 32 GB
are various modes a swell
also manageable and some
night photography wasn’t a
and is quite decent amount
like HDR mode, Low light
graining effect can be seen
much pleasure. The RAM is
of storage space allowing
mode. The selfie camera
even when the front LED flash
sufficient enough with
you to store your favourite
of the Moto G6 Play holds
comes into play. Overall, the
latest OS, Android 8.0.
apps, games, videos, quite
great performance delivery.
cameras on board are very
Moto G6 Play starts at Rs
comfortably and the storage
The selfie camera is of 8
satisfactory and up to the
11,999 and has plenty of
can further be expanded
Megapixel with LED flash.
expectations.
tasks to compete with ASUS
further with the help of
The selfie camera delivers
microSD card.
nice selfies every time you
Battery
put the camera into use. The
One of the main highlights
is splash resistant to say at
beautification mode softens
of Motorola smartphones are
least. n
the skin, reduces blemishes
their powerful battery life
Cameras Motorola phones always
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Wins on Battery
OVERALL
PROS Battery
84%
Cons Display
(For detailed specifications, please refer to My Guide)
non stop hours of fun and entertainment and when the battery drains then also
hours of power in just some minutes.
Conclusion The Moto G6 Play is a battery centric smartphone with certain basics of the day
ZenFone Max Pro M1 and Redmi Y2. The smartphone
haider@mymobile.co.in
july 2018 | 81
Tried & Tested
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Sony SRS-XB21
Lit the Party and the Pool under-10K
S
ony has been on a
audiences prefer wireless
too small. The speaker is
continuous spree
Bluetooth speakers, free
designed in an elongated
lies the various physical
to strengthen its
from the tangling wires,
tube manner and it is
buttons like the power
audio portfolio
At the top of the speaker
and the latest launch from
designed in such manner to
button, volume adjusting
in India with wide range of
Sony,which is SRS-XB21 fits
compose two 42mm drivers
keys, the Bluetooth
audio product launches;
into this genre. The speaker
in the speaker to give boost
connectivity button with
be it the wireless headsets,
is available in different colour
of sound. The speaker has
the LED indicator plus the
earbuds or party speakers.
variants and we got the
two micro stands to help the
button to receive the phone
The company has recently
greyone which looks solid in
speaker to be able to hold its
call and all these buttons lies
unveiled its portable wireless
its composition.
ground and also to be able to
in a single aligned manner
make the users see the LED
towards the right side of the
Bluetooth party speakers at an affordable price to remain
Design
which is used to light your
speaker. At the top left of the
a key dominant player in that
The new Sony SRS-XB21
mood and give you the party
device lies the NFC button.
segment. The present day
wireless Bluetooth speaker
experience. The speaker has
At the centre of the front lies
is a compact sizes speaker
the lighting LEDs covering its
the logo of the company. At
neither too big nor
front side and the lights sync
the back side of the speaker
itself with the beat of your
there lies a hatch and under
track.
the hatch one can find DC charge port, audio in port,
82 | july 2018
MYMOBILE
burntest button to switch off and on
The body composition does
the single lined LEDS, WPC
not consist of any metal
button and the add button
material so there is no chance
to allow the speaker to add
that the speaker will get any
other speakers. Inside the
rust.
box lies the USB cable to help the speaker to charge up
Functionalities
but the box does not include
The new SRS-XB21 has
any adapter to charge up
various surprises under
the speaker so you have to
it sleeves and one of the
connect the USB cable with
interesting features of the
your phone charger’s adapter.
speaker that it has Party
The body of the speaker is
Booster mode. The Party
covered by the fabric material
Booster mode outputs sound
which is there to provide the
effects and shines lights when
speaker resistivity against any
you tap the system along with
harm like splash of water or by
the music. The Party Booster
sudden fall. The material used
function can be turned
to make the body immune
off and on by pressing the
to any harm makes it a very
negative and positive volume
good companion of yours to
keys at the same time for
be carried around anywhere
more than 3 seconds.
without the fear of speaker getting damaged.
Performance
The new SRS-XB21 delivers great sound quality undoubtedly and to enhance the sound quality further
Extra Bass sound experience.
support as well, unlike Google
Sony has made the new
the new speaker has added
SRS-XB21 waterproof
Live Sound Mode. The Live
Battery
and dustproof. The water
Sound Mode creates three
The new SRS-XB21 has 12
Rs 8,990. It delivers great
resistance capability of the
dimensional sound quality
hour battery backup. You
sound quality and has various
speaker allows you to use the
giving you the feel of home
can enjoy non-stop music
modes to match your mood
speaker even in pool parties
theatres and an amazing
in great sound quality and
along with blinking LED
or even when you are going
sound like experienced never
while testing the speaker
lighting to set up the party
for outing and it’s raining.
before in such a low price
it was seen that if the front
fervour. The SRS-XB21
The speaker seems to remain
range. The Live Sound mode
LED lining is kept on the
comes with Extra Bass
unaffected from any water
spreads the sound both
battery lasts for at least 10
support and even 100 such
splash. You can even wash the
vertically and horizontally
hours and when the LED
speakers can be connected
speaker if it gets dust and mud
giving deep bass to the sound
lights are switched off then
at a time to create the perfect
on it. The material used to
produced.
the battery lasts for 12 hours
party scene. The portability
and on some occasion it goes
makes it easy to carry
Home and Amazon Echo and that too in a budget of just
make the body of the speaker
The other speciality of
does not allow dust particles
the new SRS-XB21 is that it
past beyond the time limit
wherever you go and the best
to attach to the surface of the
can be connected with 100
attributed with it.
part is; it’s water-resistant.
speaker and there is no chance
speakers at the same time
of dust particles by any chance
using Sony’s digital signal
Conclusion
seeping inside the speaker
processor. The wireless party
Overall, the new Sony SRS-
well. What else, you don’t
interiors. In a budget range
chain feature of the speaker
XB21 is fits to all multi-
need to plug it in for use, the
the new SRS-XB21 seems to
makes you turn your whole
purpose portable speaker,
battery can last upto ten hours
accompany you everywhere
party room/hall to turn into a
which is not only wireless but,
of non-stop play. n
with an amazing sound quality.
music zone with immersive
also comes with Bluetooth
www.mymobileindia.com
Use it, throw it in water, and wash it as it’s rustproof as
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july 2018 | 83
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OPPO Realme 1 The Affordable Red Beauty
T
84 | july 2018
he very idea of
Realme 1 for review to find
Realme 1 painted in red, I
rear snapper along with LED
affordable style is
out how it really is and here
could feel all the redness I
flash at the top-left corner
a life saver and is
are some of my findings:
wanted.
at the back, followed by the
clothes. Smartphones these
Design
mostly plastic, the design
and the ‘OPPO’ logo at the
days, too are stylish and well-
Out of the Diamond Black,
and the looks tell a different
bottom. Upfront, at the top
specced, all packed in an
Solar Red and the very recent
story. The red rear panel
lie the front camera and the
affordable package. Widening
Silver colour options, I got to
(looks more like a glass one)
assortment of usual sensors,
this package, Chinese
lay my hands on the red one,
combined with the black
with nothing present at the
company OPPO recently
and the delight to get the red
front panel gives all the
bottom, due to lesser bezels.
launched a sub-brand-
beauty could not be matched.
premium feels and the device
Realme, in collaboration with
With all the heart I wished to
is really lightweight.
Amazon India and produced
buy a red phone (didn’t buy
the Realme 1. I got the OPPO
though!), and reviewing the
not just limited to
While the smartphone is
Aesthetics-wise, the OPPO Realme 1 has the
‘Realme’ logo in the middle,
Additionally, the left side has the volume buttons and the right side houses the SIM card tray and power on/off
MYMOBILE
button. While the top portion
was able to produce decent
price tag like this (Rs 13,990
to get fully charged which is
is left bare, the bottom has the
images, however, appeared
for your knowledge), along
quite decent. The device runs
speaker grilles, the micro-USB
blurry at times. The HDR
with the various AI-driven
ColorOS 5.0 based on Android
port, and a 3.5mm audio jack.
mode worked fine and the
camera features are above
8.1 Oreo. Now, the Android
Bokeh effect created was
average. However, they do lack
Oreo worked pretty well with
in certain areas!
not much bloatware, however,
In totality, the looks of the affordable Realme 1 is
decent too. The front camera
a refreshing treat to the eyes
did a fine job too, yes! We
and scores excellently.
got Bokeh too for selfies and
Display
it was quite a thing for a budget smartphone. However,
Following most smartphones,
the images were way too
the Realme 1 too has a bezel-
processed which was not to
less display, rated at 6-inch
my liking.
and features an aspect ratio of
Among this, the inbuilt AR
18:9 and a screen resolution
stickers got all my attention,
rated at 2,160 x 1,080
and the beauty mode was
pixels. The display, during
fine too but contributed more
the review period, proved to be adequately bright and the icons appeared fine too. Even though at times the display wasn’t at its best quality, everything which appeared on the screen managed to look fine. Among all, the display is slightly reflective.
verdict Looks
09 /10
Premium Looks
Cameras
Performance
Above Average Above Average
The OPPO Realme 1 gets the
the company’s own skin didn’t impress me much, specially the red theme. Furthermore, the Face
08 /10
power from octa-core Helio
Unlock feature worked really
07 /10
P60 processor, and comes
well and the audio was fine
in three RAM/ROM variants:
too. However, I really did miss
3GB RAM/32GB ROM,
the fingerprint scanner.
Battery
08 /10
Value For Money
09 /10
Lasted a Day on Single Charge
Performance and Specs
4GB RAM/64GB ROM and 6GB RAM/128GB ROM,
Conclusion
all the options being
The OPPO Realme 1 starts
expandable via a microSD
at Rs 8,990 and the one
card. I got the high-end
I received retailed at Rs
has the Night Shield option to
one from the lot, and the
13,990. Lesser bezels, AI
adjust the brightness for the
combination was generous
camera features, Face Unlock,
low-light usage.
enough for a mid-ranger.
AI processor and a decent
Additionally, the Realme 1 comes with the option to adjust the colour temperatures according to ones needs, and
Can be Considered an Option
OVERALL
PROS
82%
Cons
Processed Face Unlock and images and lacks a design fingerprint scanner
Regular tasks such as
battery, all scream ‘Awesome’
browsing my way through the
for the smartphone. However,
internet and social media
each feature has shortcomings
sites, clicking pictures,
we might not fail to look into.
playing games or streaming
Plus, the OPPO Realme 1
(For detailed specifications, please refer to My Guide)
videos, was done nicely. While
stands against the likes of
the smartphone did lag a bit
Xiaomi Redmi Y2 with dual
8-megapixel front snapper,
and the touch too wasn’t really
rear cameras and Mototola
also with LED flash.
impressive, I still could use
Moto G6 with dual cameras
to the processed pictures.
the device with much comfort
and better processor.
is expected to be one of the
The Super Vivid mode over-
and irritation-free.
highlights of the smartphone,
brightened the pictures
coming with AI features,
making my hair appear orange
a 3,410mAh battery and it
this is, if you wish you can
Bokeh effect and AR stickers.
instead of the actual brown
went on with ease for more
definitely go for the OPPO
tone.
than a day on a single charge.
Realme 1. n
Camera Starting with the camera configuration, the Realme 1 has a 13-megapixel primary camera which is assisted by LED flash and there is an
The camera department
The rear camera (in almost every photography condition)
Overall, the cameras for a
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The device is backed by
Additionally, it took an hour
Tried & Tested
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However, we still have a share of pros and my take on
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HARMAN JBL E35 Headphones A Decent Pair
W
hen it comes
Bluetooth peeps!) attached
to audio
to it for you to connect to the
accessory,
device you are plugging in to.
‘No Bluetooth’, I connected
the world hear much of what I
Samsung-
was listening to.
headphones a little obsolete. Now that I finally overcame
Neither I could hear much of the outside world nor could
The cable has a single button
the headphones to my
owned HARMAN is one
on it which controls various
smartphone and played all
company ruling the audio
actions such as receiving
possible music genres to
follows; over a period of time,
accessory world. To its never-
calls, and other music
test it. And the Signature
the headphones began to
ending range of products,
controls.
JBL Sound (which appears
provide discomfort to me and
HARMAN recently added the
However, another drawback
to be the USP of the audio
I could feel little amount of
JBL E35 on-ear headphones,
department, the JBL E35
accessory) did work fine and
heat in my ears. Additionally,
which I got to lay my hands
scores decent marks, and is a
music streaming went pretty
the sound quality was better
for a short while. Here is what
sleek and lightweight pair of
fine.
on medium-to-high volumes,
my impressions are about the
headphones.
headphones.
Design
Overall, in the design
Tech Specs
The bass and treble seemed balanced and the sound quality was decent too.
than on a low one. Furthermore, the calls could be answered with
The JBL E35 on-ear
ease and there was not any
Out of the Black, Blue, Red
headphones come with a
difficulty as such!
and White colour variants
dynamic driver of 40mm
available, I got the Black
and has a frequency range
one for review and my first
configured at 20Hz –
impression about it was
20kHz. The impedance
decent. It is a decent-looking
is rated at 32 Ohms,
pair of on-ear headphones
and the headphones
both design-wise
with a decent built. The
are compatible with a
and performance-
headband is a ‘comfort-fit
smartphone, a tablet or
wise. However, for
fabric’ one which has the ‘JBL’
a computer, whichever
a price tag of Rs
logo on its head. The ear cups
medium suits you
3,599 (originally Rs
are foldable in nature and can
the best for music
3,999) and the ‘No
rotate up to 90 degrees.
streaming.
Each ear cup can be
Verdict The HARMAN JBL E35 on-ear headphones are decent ones,
Bluetooth’ fact, the pair is
distinguished with ‘L’ (for left)
Performance
and ‘R’ (for right) imprinted
The JBL E35 on-
the fact we have
on it for ease of usage. The
ear headphones
many in the audio
ear cups (with JBL logo on it)
are a very
accessory arena, with
come with cushioning inside
basic pair of
Bluetooth and much
for a comfortable music
headphones
lower price tag. If
streaming. However, the ear
which requires
cups are small in size due to
you to connect
you much, you can
which they got stuck close to
to any device you
definitely go for
my ears, eventually making
are listening music onto
the pair, available
me uncomfortable after a
via a cable. And this is where
while.
the first drawback appears;
The on-ear headphones have a tangle-free cable (No
86 | july 2018
there ain’t any Bluetooth connectivity which makes the
slightly pricey, given
this doesn’t bother
via Amazon India and the HARMAN website. n vanshika@mymobile.co.in
MYMOBILE
Server Market Sees Impressive Growth Revenue grew 33.4 percent in the first quarter of 2018, while shipments increased 17.3 percent
T
he growth at the end of 2017
points out Jeffrey Hewitt, Research Vice
in both shipments and revenue (-5.0
continued for the worldwide
President at Gartner. “Additionally, when it
percent and -7.3 percent, respectively).
server market in the first quarter
came to server average selling prices (ASP)
Latin America experienced a decline in
of 2018 as worldwide server revenue
increases for the quarter, one driver was
shipments (-1.8 percent), but growth in
increased 33.4 percent and shipments
the fact that DRAM prices increased due
revenue (19.2 percent).
grew 17.3 percent year over year, according
to constrained supplies.”
to Gartner, Inc.
Trendz
market insight
Dell EMC experienced 51.4 growth in the
Regional results were mixed. North
worldwide server market based on revenue in
“The server market was driven by
America and Asia/Pacific experienced
the first quarter of 2018. This growth helped
increases in spending by hyperscale as well
particularly strong growth double-digit
widen the gap a bit between Dell EMC and
as enterprise and midsize data centers.
growth in revenue (34 percent and
Hewlett Packard Enterprise (HPE) as Dell
Enterprises and midsize businesses are
47.8 percent, respectively). In terms of
EMC ended the quarter in the number
in the process of investing in their on-
shipments, North America grew 24.3
one spot with 21.5 percent market share,
premises and colocation infrastructure to
percent and Asia/Pacific grew 21.9 percent.
followed closely by HPE with 19.9 percent of
support server replacements and growth
EMEA posted strong yearly revenue growth
the market. Inspur Electronics experienced
requirements even as they continue
of 32.1 percent while shipments increased
the strongest growth in the first quarter of
to invest in public cloud solutions,”
2.7 percent. Japan experienced a decline
2018 with 120.4 percent growth.
Worldwide: Server Vendor Revenue Estimates, 1Q18 (U.S. Dollars) Company
1Q18 Revenue
1Q18 Market Share (%)
1Q17 Revenue
1Q17 Market share (%)
1Q18 - 1Q17 Growth (%)
Dell EMC
3,593,916,375
21.5
2,373,171,860
19.0
51.4
HPE
3,321,304,736
19.9
3,009,569,241
24.1
10.4
Inspur Electronics
1,188,428,802
7.1
539,259,419,
4.3
120.4
Lenovo
1,088,922,220
6.5
731,647,279
5.8
48.8
IBM
1,067,701,728
6.4
831,622,879
6.6
28.4
Others
6,432,219,303
38.5
5,023,547,428
40.2
28.0
16,692,493,164
100.0
12,508,818,106
100.0
33.4
Total
Source : Gartner (June 2018)
Worldwide: Server Vendor Shipments Estimates, 1Q18 (Units) Company
1Q18 Shipments
1Q18 Market Share (%)
1Q17 Shipments
The x86 server market increased
1Q17 Market share (%)
1Q18 - 1Q17 Growth (%)
in revenue by 35.7 percent, and shipments
Dell EMC
555, 792
18.2
466,800
17.9
19.1
were up 17.5 percent in
HPE
400,958
13.1
428,169
16.8
-8.5
the first quarter of 2018.
Inspur Electronics
200,283
6.6
139,203
5.4
43.9
The RISC/Itanium UNIX
Huawei
182,227
6.0
156,559
6.0
16.4
market continued to
Lenovo
157,047
5.1
145,977
5.6
7.6
Others
1,555,783
51.0
1,254,892
48.2
24.0
Total
3,052,091
100.0
2,601,600
100.0
17.3
Source : Gartner (June 2018)
www.mymobileindia.com
struggle with shipments down 52.8 percent, while revenue declined 46.7 percent. n team@mymobile.co.in
july 2018 | 87
In Conversation
face to face “We safeguard our merchants’ revenues by minimising fraudulent transactions with our antifraud platform” Fraudulent transactions and chargebacks are perhaps the biggest impediments that exist for businesses to start accepting digital payments. In addition to being cumbersome and costly, chargebacks also affect the goodwill and reputation of business, often times ending up in the merchants losing their customers. Nijhum Rudra spoke to Sirish Kumar, Founder and CEO, Telr, a payment processing gateway, about how businesses are facing the challenges to securely accept and manage online payments via web and mobile, and how Telr is playing a key role in removing fragmentation in the e-commerce ecosystem. Can you please elucidate the business
ecosystem.With a single integration,
addition to being cumbersome and costly,
models of Telr and what are the rationales
Telr enables merchants to accept online
chargebacks also affects the goodwill
behind founding Telr? Telr is a leading
payments in multiple currencies and
and reputation of business, oftentimes
payment gateway offering a set of unified
in multiple countries, within weeks of
ending up in the merchants losing their
APIs and tools that instantly enable
establishing an office in a different country.
customers.
businesses to accept and manage online
This helps merchants focus on expanding
At Telr, it is our endeavour to extend
payments via web, mobile, social media
their international businesses, while Telr
the best and most secure services to our
and alternative channels. Whilst providing
acts as their treasury and online payments
merchants, and by extension, to their
the most secure, reliable and innovative
partner.
customers. With the launch of TelrSecure,
online payment processing service, we
Our suite of online payment features
we have made security a priority. The
have a best-in-class antifraud platform,
give merchants the ability to reach new
system monitors transactions in real-time
facilitating industry-leading transaction
buying audiences through digital channels,
and utilizing a set of algorithms, identifies
success rates for online merchants–
whether these be in social media, overseas
and prevents the occurrence of fraudulent
without compromising security.
markets, or even offline. Merchants can
transactions.
Telr was founded to enable merchants to establish and scale up their online
view their online payment metrics on one single dashboard.
But, more than this, our antifraud platform also minimises the number
businesses:our mission is to remove
Headquartered in Singapore, Telr is
of transactions that are legitimate but
fragmentation in the e-commerce
present in the UAE and Saudi Arabia, and
nonetheless incorrectly declined for being
has expanded its services in India and
fraudulent. These ‘false positive’ rejections
beyondin South East Asia.
are an issue across the industry – they do damage to merchants’ reputation, as
00 | july 2018
Online payment or digital payment platform are
their customers are rejected for no good
escalating very rapidly in India, which is also
reason at the point of sale. And they do
risking user’s credentials. In this scenario,
damage to the adoption of e-commerce as
can you please explain some of the biggest
a whole, as it is only by raising consumer
impediments for businesses to securely
confidence that we are able to increase
accept and manage online payments via web
the acceptance of e-commerce as a viable
and mobile? How your organization is playing
and secure alternative to offline buying. By
a pivotal role in managing a seamless and
overlaying data from other sources on each
secure online payment platform? Fraudulent
transaction, our antifraud platform is able
transactions and chargebacks are
to identify with an industry-leading degree
perhaps the biggest impediments
of accuracy which transactions appear
that exist for businesses to start
fraudulent but are actually legitimate,
accepting digital payments. In
and not automatically reject them. This
MYMOBILE
prevents revenue leakage for the merchant
reduces the need for manual intervention
– and mitigates the reputational damage of
for analysts. As a result, cases of fraud
Hence we’re able to offer our clients a
incorrectly declined transactions.
are reduced; false positives are reduced;
unique mix of payment features, designed
revenues are protected, the customers’
to take full advantage of the efficiency,
What are your current market strategies
payment experiences are frictionless, and
visibility and interconnectivity of digital
and how much market share you are trying
the merchant is able to focus on growing
channels, and provide access to new
to achieve this year? The India market is a
their online business.
buying audiences and markets – whether
online businesses.
very exciting one for any payment service
Beyond this, we provide unique tools
provider. With the vibrancy and strength
to enable the merchant to configure
of growth of e-commerce in the country,
their antifraud settings, adding further
This client-focused evolution is a part
there is a lot to play for – and as a result the
protections as they require, and to gain
of our DNA, and we feel strongly that this
payments market is highly competitive.
complete visibility and control over
responsiveness continues to differentiate
This provides fantastic stimulus for
fraudulent and flagged transactions.
us from our competitors.
innovation.Our strategy will centre around
The impact is fully a positive one on the
the international expansion of Indian online
merchants’ bottom-line. We safeguard
Do have something store in your roadmap
entrepreneurs, facilitating a greater online
our merchants’ revenues by minimising
for the coming years? The online payments
audience in becoming online buyers and
fraudulent transactions, and by ensuring
landscape is one that has always been
thereby accelerating the business growth
that genuine transactions aren’t incorrectly
subject to extremely rapid change –
of online merchants. We’re not able to
flagged as fraudulent – and this is done
although we can hazard a guess at what
divulge information on market share, but
without any compromise on the experience
innovations will be on the roadmap over
the India market is significant to Telr not
of their customers.
the next few years, we will continue to
just in terms of business generated, but
these be across social media, in overseas markets, or even in-store.
focus our energies on the areas that our
also the creative and innovative stimulus
You have also recently announced the launch
that the market provides.
of the first merchant self-on boarding solution
One area that is of increasing interest,
in the country. Can you please explain its
particularly in the India market, is
You claim to have a strong anti-fraud platform
impact and functionalities? Our merchant
the convergence of online payments
on your website. Can you please highlight its
self-onboarding solution has enabled us
and the physical world – how merchants
functionalities and impact? There is a need
to slash the hassle-factor and turnaround
are able to take advantage of online
for an ecosystem to enable online sellers
time of onboarding to a payment gateway
payment mechanisms, in the offline
to ward off security threats of different
– merchants can now upload the required
world. Estimates put the e-commerce
kinds such as attacks on network, website,
documentation themselves, and complete
market in India alone at 45-60 billion
wireless LAN connections and mobile
the whole process within a day.
dollars by 2020. When this is combined
clients consider the most important.
phone and tablets. Telr is contributing to
Speed-to-market is obviously a critical
with the offline transaction field,
this ecosystem with its 100% proprietary
factor in the preparations of any business
we’re looking at potentially a 1 trillion
antifraud software, minimising threats
in establishing an e-commerce operation,
dollar addressable market in the
from fraudulent online buyers. We are
and our self-onboarding solution has been
next 4-5 years. For online payment
able to rapidly respond to changes in the
extremely well-received in this regard.
service providers, with their agility
fraud environment, always optimising
and ability to innovate, this is clearly going
and keeping our merchants and their
What are some of your biggest differentiating
to be an area of interest in the coming
customers safe and secure. We integrate
aspect in the market that helps you constantly
years. n
with all of the main card scheme antifraud
stay ahead of the curve? Our software is
measures, including CVV2/CSC, AVC and
100% proprietary, built and managed
3D Secure. And of course we’re fully PCI
entirely in-house, and this has enabled us
DSS Level 1 certified.
to respond extremely rapidly to the needs of
We continuously study behavioural
our clients. As a result of this stimulus from
patterns, and layer this with data from our
a broad range of merchants – established
partners and the specific card information
players and startups, enterprises and
for each transaction. This data is integrated
SMEs alike – our feature set has evolved
into our core payment platform, which
to facilitate the growth requirements of
www.mymobileindia.com
In Conversation
face to face
nijhum@mymobile.co.in
july 2018 | 89
In Conversation
face to face
“nexGTv is aimed at delivering a comprehensive entertainment experience for the masses” As smartphone penetration keeps on to grow and data gets cheaper, it is apparently the consumption of video that is setting a new trend and that is being driven by over-thetop (OTT) platforms offering contents for one and all. nexGTv is one such OTT app that has made its place in India and ranks amongst the top 10 paid applications in its categories on app stores. Unlike its global peers, the homegrown subscription-driven platform offers a variety of content in various regional languages in addition to English and Hindi, for masses across geographies and demographic segments. To understand how OTT services are redefining entertainment in India and what unique nexGTv is offering, Ramesh Kumar Raja caught up with Abhesh Verma, COO, nexGTv. It’s worth mentioning that Verma has had a highly successful career in digital media and internetbased entrepreneurship. Excerpts:
90 | july 2018
OTT services have given entertainment
What is your current status especially
factor for nexGTv is its large repository of
altogether a new dimension. Considering
when the competition in the OTT space
more than 180+ live TV channels which
its early mover advantage, how is
has reached a new high with the entry
enable users to stream TV series, live
nexGTv enjoying this trend? The mobile
of global players such as Amazon Prime
news, Indian movies, TV reality shows,
internet and smartphone revolution
and Netflix? Global players like Amazon
and web series on the go, without any
in India has played a critical role in
Prime and Netflix cater their services
interruption and directly on their mobile
shaping the entertainment consumption
to a more urban audience, whereas a
devices. Viewers can also stream hundreds
habits of consumers and propelling
home-grown platform like nexGTv is
of Hollywood and Bollywood films, in
the massive growth of over-the-top
aimed at delivering a comprehensive
addition to films in regional languages
video. Thanks to this major revolution
entertainment experience for the masses
like Bengali, Marathi, Tamil, and more.
over the last three years, nexGTv has
across geographies and demographic
Along with this, the platform’s diverse
emerged as one of India’s leading
segments. Our focus, therefore, is on
content offerings include live sports,
OTT video entertainment platforms,
providing a variety of content to our users
music exclusives, Bollywood songs, reality
and ranks amongst the top ten paid
in various regional languages, in addition
TV shows, and Video on Demand (VOD),
applications in its category on app stores.
to English and Hindi. A vast and extensive
which are available through the nexGTv
We are seeing a steady rise in the overall
catalogue of good quality regional content
website and mobile applications.
subscription figures, with 1 million new
on nexGTv is one of the key differentiating
We realise that Indian consumers
users signing up on the platform each
factors that sets the platform apart from
are vastly different from international
month.
others. Another major differentiating
audiences. Being highly value-conscious,
MYMOBILE
they are still reticent to pay high monthly
for OTT video entertainment is a direct
fully tapping the 4G market. Once we have
user charges. Even DTH and cable TV
outcome. Advertising on OTT platforms
successfully achieved that over the next
players operate in the low to mid-price
is helping brands reach out to new-age
couple of years, I am confident the OTT
segment to keep the price low and
digital consumers, and target audiences
ecosystem in India will be well-equipped
encourage higher adoptions. Combined
irrespective of language or geography.
to make the most of the opportunities that
with low-priced mobile data, our affordable
As a result, digital video advertising is
the advent of 5G technology brings for us
pricing strategy allows our users to access a
gradually taking over a greater share of
in the future.
massive library of content, from popular TV
advertising revenues from traditional
series by general entertainment channels,
television broadcasters through its
Many OTT players have tied up with
films, music videos, news and sports, to
ability to offer such advanced marketing
smartphone makers for exclusive content for
web series and short-form content across
capabilities as data analytics, precision
their consumers. Are you also into any such
different genres. Thus, nexGTv, through its
segmentation, immersive experiences,
arrangement? Where is the trend going?
dynamic Subscription Video on Demand
and interactivity. With these and other
This is a trend that has heralded a new
(SVOD) model, is constantly striving
promising developments in the realm of
age of entertainment consumption among
to deliver a 360-degree entertainment
Indians. Consumers who purchase a new
experience that appeals to the price-
smartphone now usually get at least one “Consumers who or two embedded OTT apps in the purchase a new smartphone that most premium OTT platforms device. When they start streaming do not offer. content through these apps and now usually get at least one or two enjoy the experience, they seek embedded OTT apps in the device. When What is the total count of TV to access it on other devices they start streaming content through these channels that nexGTv streams like computers or smart now and how has been the TVs. Furthermore, with the apps and enjoy the experience, they seek to response? On nexGTv, users growing demand for HD and access it on other devices like computers or get access to 180+ live TV 4K streaming capabilities on smart TVs. Furthermore, with the growing channels including news, OTT platforms, consumers demand for HD and 4K streaming capabilities movies, sports, music, and seek to enhance the viewing general entertainment channels. experience for larger screens. on OTT platforms, consumers seek to More than 20 million+ users who Over the past two years, the use enhance the viewing experience are present on the platform view of smart TVs and streaming devices for larger screens” these channels. This large collection of like Chromecast or Amazon Fire TV has conscious Indian consumer – something
live channels on the platform is also one of
led to a surge in demand for high-quality,
the major driving factors behind new users
paid video content. Consequently, this
signing up and subscribing to nexGTv,
brand communications, it’s no surprise
trend is what is facilitating greater growth
which is close to 1 million each month.
that advertising spends on OTT video
and sustainability of the Subscription
channels is expected to rise to $40 billion
Video on Demand (SVOD) model, which
How many installs nexGTv has amassed and
by 2020, a substantial growth from 2015’s
is undoubtedly the future of OTT video
what is its retention rate on mobile devices?
$10 billion.
consumption in India. In the past, we
nexGTv’s application has been downloaded
have tied up with Zen mobile phones, to
more than 25 million times, so far. We
Like 4G revolution which transformed the OTT
provide embedded nexGTv apps on the
have a MAU of around 5 million.
space like never before, 5G is going to be
handsets. In addition, we are also currently
another driving force in the future. What are
providing our content through Vodafone
OTT apps have become a leading choice
your plans to embark on the 5G technology?
Play, as well as the news and content
for brands to showcase their ads in order to
We are certainly preparing for the upcoming
aggregating platform, Dailyhunt. We are
reach out to tech savvy population. What’s
5G internet revolution. However, the present
also in talks with another device maker at
your take on this development? Digital and
opportunities with the proliferation of 4G
present to provide our embedded apps on
in-app advertising has enabled brands
internet make up a phenomenon that’s still
their smartphone handsets, which will be
to capitalise massively on the digital
very relevant for brands and OTT players.
revolution, of which the boom in demand
I believe we are all still in the process of
launched sometime soon. n ramesh@mymobile.co.in
www.mymobileindia.com
In Conversation
face to face
july 2018 | 91
Spotlight
Consumer insight
The Digital Paradox Indians are digitally active, but not digitally aware and secure as one in four consumers keep falling victim to digital frauds!
T
he latest ‘Experian’s Digital
report, Vaishali Kasture, Managing Director
Consumer Insights 2018’
Experian Credit Bureau and Country Head,
report has revealed that the
Experian India, said, “Through the study
demand for online convenience
we observed that consumers from India are
comes tagged with a heightened threat of
driven by convenience and are less aware
fraud, with one in four consumers in India
about online frauds when compared to
already falling victim to digital frauds!
other APAC countries like Singapore and
The report from the world’s leading global
Hong Kong. Prevalent customer practice to
information services company notes that,
bear the cost of the fraud is not a solution
“the digital consumption in India is on
to mitigating digital frauds, more needs to
a rise with Indian consumers actively
be done to build awareness and collectively
engaging on digital platforms – however
fight fraud”.
there is a heightened risk of fraud, with
Technology transformation: While
approximately one in four customers’ being
the report suggests that greater digital
victims to online deceit.”
convenience is linked to higher fraud
Experian’s Digital Consumer Insights
exposure – presenting a problem for both
2018 report, co-authored with advisory
consumers and businesses – it has also
firm IDC, delves into how well businesses
revealed a silver lining for companies. The
mitigate fraud risk through the eyes
report found that as consumers became
of their most important stakeholders,
aware of the risk of fraud, they were more
the customers. The report is based on a
likely to adopt security measures like
response from a consumer survey across
biometrics, including fingerprint scan,
ten APAC markets namely Australia, China,
facial and voice recognition.
Hong Kong, India, Indonesia, Japan,
India at 21% is the highest among
New Zealand, Singapore, Thailand and
APAC nations and also the first movers in
Vietnam. The study found that as brands
embracing this technology. Other APAC
and consumers are looking for easier ways
countries like Vietnam and China (both at
to buy and sell products online via mobile
18%) lead the charge as early adopters.
devices –the opportunity for online fraud is
Australia (9%), Japan and New Zealand
escalating simultaneously.
(both at 8%) are the least willing to do so.
The report categorizes the consumer
Data dilemma: Today, from potentially
behavior into two prominent categories
leveraging high-quality consumer data to
–The Digital Voyagers, the digitally savvy
effectively verify transactions, companies
with a high willingness to share data for
can protect customers. However, the report
better experience and a low tendency to
suggests that this was easier said than done.
switch providers in an event of fraud; and
The findings revealed that consumers were
The Digital Pragmatists who are digitally
often selective in the type of information
conservative, cautious about fraud with a
they were willing to share with companies,
low willingness to share data. India has been
whilst being clearon how they would want
classified as the Digital Voyager, who is more
the data to be used.
convenience-driven and less risk-averse. Talking about the insights from the
92 | july 2018
Interestingly it was seen that consumers are willing to have their personal data shared
“Prevalent customer practice to bear the cost of the fraud is not a solution to mitigating digital frauds, more needs to be done to build awareness and collectively fight fraud” – Vaishali Kasture, MD, Country Head, Experian India with businesses specifically to ensure better fraud detection over convenience and customer experience. Talking further about the solution for fraud, Kasture says, “Businesses are exposed to higher risks and fraud incidences without effective fraud mitigation solutions, thereby causing great value of losses. Consumers sharing incorrect data due to lack of trust is an additional challenge for business to combat. As 53%, Indians have suggested their openness to share data in order to create appropriate fraud detection
MYMOBILE
India Highlights • Amongst APAC, India is the highest country –with close to 90% respondents consuming digital services • India stands 4th amongst APAC at 70% for erroneous data sharing with respect to demographics • 24% of Indians have directly experienced fraud while transacting online • India is most tolerant towards frauds with telco’s (57%) followed by banks (54%) and retailers (46%) • Indians most comfortable sharing data with banks (50%) and least with branded retailers (30%) • On an average 65% digital voyagers have adopted mobile payments as they consider it convenient • 6% of Indians intentionally guard the data they share with service providers in comparison to the highest which is Japan (8%) • Electronics, travel are positively building consumer data and driving transactions, however these segments are also more prone to online frauds • 51% Indians stated that they were also willing to share their personal data in order to avail various service offerings.
Spotlight
Consumer insight
measures, it signals a positive step towards curbing online frauds. This also provides a good opportunity for firms to partner with the most important stakeholder, the consumer, to build a robust online ecosystem.” Furthermore, the report mentions that consumers have also actively shared inaccurate data in order to protect their personal data. Data input errors were highest in Thailand (~85%), followed by Vietnam, Indonesia and India, while Japan (~21%) has the lowest erroneous submissions. It is certainly a model solution for businesses to educate consumers and also proactively develop a virtuous cycle of trust, data sharing, and increased convenience, thereby tackling fraud effectively. n team@mymobile.co.in
www.mymobileindia.com
july 2018 | 93
Innovation
tech trendz
94 | july 2018
The Desired Synergy 5G network development will be critical for smooth autonomous vehicle connectivity
T
wenty-five percent of customer
2017, according to Gartner, Inc.
manufacturers of autonomous vehicles
service and support operations
5G networks may be as much as 10
(AVs) in the fields of driver safety and data
will integrate virtual customer
times more efficient than 4G networks.
processing and management, according to
assistant (VCA) or chatbot
With this new level of network capability,
Gartner, Inc.
technology across engagement channels
communications service providers (CSPs)
Gartner points out that AV systems
by 2020, up from less than two percent in
can secure future market opportunities with
and sensors will generate unprecedented
MYMOBILE
entertainment,” adds Davenport.
“5G networks make CSPs an important partner for enhanced vehicle systems, be it for safety, data analytics or entertainment”
for its public buses.
Remote Control Increases Safety: Further
CSPs Must Act Immediately: 5G is not
opportunities for 5G technology to expand
a technology that can be fully deployed
and enhance AV safety systems exist. This
right now, and Gartner expects that it
is fostered by regulators’ examination of
will generate only limited benefits for AVs
the safety performance of AVs. Recent
in the next five years. “By design, AVs
incidents involving AVs have sparked
cannot rely on mobile networks such as
negative press and underscored the
5G for core functionality, but must utilize
importance of public safety in self-driving
multiple technologies to meet performance
cars. These events have also highlighted
and safety design objectives,” added
the challenges facing the industry to
Davenport. “Nevertheless, 5G networks will
develop autonomous driving systems that
play a crucial role in handling the massive
can guarantee a safety performance above
amounts of data generated by AVs and their
that of human drivers.
users for all kinds of purposes, including
“AVs periodically face a set of conditions they cannot immediately navigate, which
safety, connectivity and entertainment.” CSPs must act now to secure future
results in the need for a vehicle-human
market opportunities by ensuring that
handover,” explains Davenport. “This
5G is part of the AV design process.
handover deactivates the autonomous
OEMs will need comprehensive end-to-
mode and hands over control to a human
end data solutions to streamline their
driver — but such a handover is not always possible. One potential solution for
growth,” points out Jonathan Davenport,
“Many brands to the human driver fails is to are finding that mobile use remote pilots. Human applications are not delivering the pilots can be the recipient level of adoption and customer of a planned remote handover or help recover engagement they expected. Original an AV that has become ROI calculations are missing the stuck.” mark due to the cost of support, The safe execution of human-led remote control maintenance, upgrades, customer of AVs would require the care and marketing to reliability and low latency that drive downloads” 5G networks could provide. Once
Senior Research Analyst at Gartner.
initiated, the technology would allow
– Jonathan Davenport, Senior Research Analyst at Gartner amounts of data which will allow automotive original equipment manufacturers (OEMs) to extract valuable data insights while limiting the associated provisioning costs. “CSPs have an opportunity to become strategic partners for OEMs by applying 5G capabilities to address AV OEM data
these scenarios where a handover
By 2025, AVs will upload over 1
human technicians in remote facilities
terabyte (TB) of vehicle and sensor data
to assess live video feeds and vehicle
management of data connectivity, storage
per month to the cloud. This is up from 30
diagnostics from the AV, and take over
and analytics.
gigabytes (GB) from advanced connected
driving control virtually. As the regulatory
“In addition to offering solutions,
cars in 2018. “To seize the opportunity,
environment for AVs continues to evolve,
CSPs have to build support for their 5G
CSPs need to make sure 5G is included in
regulators will likely begin to require
technologies and establish them as the
the design of future vehicles, in the fields of
remote control capabilities from AV OEMs
de facto communication standard. This
safety and connectivity, where the biggest
or operators to improve safe operation on
would be best achieved by supporting
chances lie,” says Davenport.
public roads. California-based startup
standards committees and working
5G will also provide passengers of AVs
Phantom Auto is developing remote
with local governments to facilitate the
with high-quality infotainment services.
control solutions for AVs using cellular
development of advanced use cases, such
“As a result, 5G networks make CSPs an
connectivity. Similarly, Swedish truck and
as metropolitan traffic management,”
important partner for enhanced vehicle
bus OEM Scania has conducted tests with
concludes Davenport.n
systems, be it for safety, data analytics or
Ericsson of 5G remote control capabilities
www.mymobileindia.com
Innovation
tech trendz
team@mymobile.co.in
july 2018 | 95
by Invitation
Guest Column
Preparing for a data-led future: How the GDPR could bring about a data revolution By Arun Balasubramanian
C
ause and effect – every major and minor revolution throughout history can often be reduced to these two major
flashpoints. The Cause is the trigger, the event which brings years and years of discontentment with the extant state of affairs bubbling beneath the surface to a head. The Effect, on the other hand, is the transformation in prevalent paradigms that
digitally-driven era we live in, every action
“Major data breaches – such as the 2017 a transparency in the way this data is collected, Equifax breach, the 2016 Yahoo! especially from the endBreach, the 2014 eBay breach, the consumer’s perspective. Expressing an interest in recent Cambridge Analytica breach a particular product or – have occurred time and again, service, say a real-estate property, even once compromising sensitive information has traditionally been pertaining to millions and considered consent enough to be harangued till the end millions of individuals” of infinity with related offerings.
taken by end-consumers is now a data point
Spam mails giving interested
which organisations can leverage to enable
consumers everything from affordable
greater personalisation into their offerings
cruise holidays and hair transplants to
and to optimise their overall operations.
pre-approved credit cards and lucrative
And consumer inconvenience is the
investment options are commonplace in
least of the troubles. Major data breaches
the revolution ultimately achieves. When seen through this lens, the recent rollout of the European Union’s General Data Protection Regulation (GDPR) could well be the trigger for an unparalleled global data revolution.
Identifying the cause: The need for a comprehensive data protection legislation such as the GDPR Here’s the thing about data: it is just not possible to avoid it today. In the increasingly
What, however, has been missing is
96 | july 2018
this digital age.
MYMOBILE
– such as the 2017 Equifax breach, the
conversations with users. By informing
“The GDPR presents users of the benefits such as hyperbreach, the recent Cambridge personalised services/offers and a major opportunity to rebuild Analytica breach – have curated recommendations the trust between end-consumers and occurred time and again, that data opt-ins can enable, compromising sensitive businesses can actually organisations. With user consent and information pertaining to make their end-consumer control a prime directive mandated by millions and millions of marketing initiatives individuals. In addition more focussed, the GDPR, businesses need documented to leading to massive targeted, effective, and consent from their target audiences at the financial damages, loss impactful. of trust, and threat to In its 2016 report point of data collection. They can use this the end-consumer, these titled 10 Key Marketing breaches underline a major Trends For 2017, IBM to their advantage by initiating gap within the global business Marketing Cloud estimated engaging two-way conversations landscape; organisations often that the world generated 2.5 don’t place as much value on quintillion bytes of data on a daily with users”
2016 Yahoo! Breach, the 2014 eBay
Guest Column
by invitation
securing the critical consumer data,
which is otherwise considered so critical to their business operations.
tangible shift from the round-
This dynamic, as can be imagined, has
the-clock data aggregation
been quite troublesome to consumers, but
approach to actually evaluating
there has been little they could do about
how meaningful that data
their sensitive personal information in the
is to their own operations.
digital domain till now. This is expected to
Questions such as “is this data
change once the GDPR, one of the most
really important to us” are
comprehensive data privacy regulations
finally being asked, helping
ever designed, is enforced on May 25.
businesses identify and cut
Defining the effect: How the GDPR will transform how businesses interact with consumer data The GDPR is aimed at protecting the
down on the superfluous data they would have otherwise aggregated. Not only does this help in
basis. With Gartner predicting 20.8
bringing down the costs of data storage,
billion connected devices to be live by
but also minimises the risk of data breach
2020, a comprehensive regulation such
that they would be exposed to.
as the GDPR is certainly a welcome
personally identifiable information (PII)
Furthermore, the GDPR presents a
development. The change that it will bring
of EU citizens, with strict regulations in
major opportunity to rebuild the trust
about in the modern-day data dynamics
place to govern the handling of any kind
between end-consumers and organisations.
is expected to have a ripple effect across
of data that could be used to identify data
With user consent and control a prime
multiple geographies. The global data
subjects. This includes data aggregation,
directive mandated by the GDPR,
revolution has already started, and only
storage, processing, or transfer. All
businesses need documented consent
those businesses which readily embrace
organisations with access to the personal
from their target audiences at the point of
the data framework stipulated under the
data of EU residents, regardless of where
data collection. They can use this to their
GDPR will survive and thrive in both the
they are situated, are expected to comply
advantage by initiating engaging two-way
short and the long term. n
with the GDPR; those that don’t are liable to be charged heavy fines to the tune of millions of Euros by the regulator. The strict mandate has made businesses step back and analyse their own data processes. This has resulted in a
www.mymobileindia.com
The author is Managing Director, Qlik India. He is responsible for leading and expanding Qlik’s operations in the country, as well as driving the company’s overall growth, vision, and strategy. With over 20 years of experience in the IT industry, particularly cloud and subscription delivery models, Arun has a distinguished track record of sales and market accomplishments and has held senior executive positions at HP, CA Technologies, and Salesforce.
july 2018 | 97
by Invitation
Guest Column
Why Feature Phone Still Matters? By Usha Srinivas
T
oday mobile phone plays a
the market while people accepted the new
short messages but mobile brands thought
very important role in our life.
medium of communication enthusiastically
of giving more to their consumers. They
It has become a basic need
as it helped in bridging time gap for
analyzed that people go to cyber cafĂŠ to surf
like food, cloth and shelter.
exchanging communication. It opened a
and this gave a thought to mobile brands why
In the year 1995, the first mobile phone
whole new market for mobile companies.
not to give this service also handy to people
call was made in India. It changed the
A variety of feature phones started coming
in the form of smartphones. But the launch
way we communicate forever and ushered
to market across all price range which was
of smartphones cannot beat the demand
in a communication revolution in India.
affordable and durable.
of feature phones due to pricing structure
This gave a new face to communication.
Feature phone was just meant for
of smartphones. Also only educated people
Motorola was the first mobile brand and
incoming and outgoing calls and sending
or youth living in cities could afford to buy
after it few more brands entered
98 | july 2018
smartphones. Lack of electricity, internet,
MYMOBILE
by invitation education in rural and interior towns were
gap between low cost feature phones and
others reasons which prevented migration
basic Smartphones. People who aspire
to smartphones.
to move from 2G feature phone to basic
The Relevance: Even after 22 years
smartphones are now opting for 4G on Jio’s
of mobile phone launch, still there is a
feature phones. It is proved that feature
huge scope of feature phones. If we go to
phone segment is still a strong segment
interiors or rural areas where people are not
which brands should not overlook. They
much educated and cannot afford to have
must make effective strategies to reach
smart phone, they are still comfortable
to rural/interior population with
with feature phones. When we talk of
low cost feature phones.
smart phones, we cannot ignore a part of
Most of the brands focus
population which is our senior citizens for
on urban / city markets
whom smartphones are not user friendly
and avoid rural segment
and they would like to continue using
due to non availability or
feature phones only because for them they
limited access of those
are restricted to doing outgoing calls and
areas because of lack
receiving it. This is applicable for cities as
of transport facility
well. Lot of permutation and combination
but they can make
of feature phones can be given to market
effective strategies to
for such segment which is user friendly,
reach to those towns
comfortable key pad, different languages
instead of ignoring
etc. There is a serious emotional connect
those markets.
with feature phone. Percentage of feature
If we see the
phone and smart phone gets change every
current scenario,
year but still feature phones capture a very
I must say that
good percentage of market. It cannot be
future of feature
vanished considering major population in
phone is bright for
villages (We have above 6,00,000 villages in India) where availability of internet and
“Feature phone market is still segregated in two parts i.e. completely established in this segment is still a strong segment Feature phone and Smartphones. then they should plan for next Entry of 4G Feature Phones: which brands cannot and revolution which is smartphones. Markets is still driven by feature It is easy to make base through should not overlook. They phones and India’s overall mobile feature phones. Brands who phone market grew 48% year on year must make effective strategies do not have deep pocket for in the first quarter of 2018 (according marketing must first concentrate to reach to rural/interior to Counterpoint Research). This was on this segment to gain brand majorly understood by Reliance Jio that loyalty by giving good products in population with low cost in India feature phones cannot go away feature phones to market before they feature phones” from market. Reliance Jio understood switch to another segment. Mobile electricity is a major challenge. However,
the emotional connect of people with feature phone and to capture huge market where the market was vacant due to non existence of other brands, Jio launched an “effectively free” 4G feature phone in 2016, along with extremely cheap data plans. With such great initiative “Reliance Jio” managed to bridge the
www.mymobileindia.com
handset industry will grow every year and another five years. Smartphones cannot replace feature phone market 100%. This is the right time when brands instead of struggling to capture smartphone market, they must look upon the space vacant in feature phone segment. Once they are
only those brands will exist in market who will grab the opportunity available currently which is Feature phones. n The author is a marketing and business consultant and runs a firm called Shivay Consultancy Services based out of Noida.
july 2018 | 99
Opinion
Musings
My Data, My Privacy
Are we doing our own bit for its protection? By Nijhum Rudra
B
eing a netizen, I am quite sure
the same thing might happen behind
you are aware of Facebook
the face of Google, Twitter, or any other
data breach by Cambridge
big organizations, which we trust, and is
Analytica, a few months back.
associated with every breathe we take. So,
There isn’t any doubt, whatever happened
what should be the next step? Remove our
wasn’t good at all, and really makes us
presence from the internet, and get that
ponder, are we safe on internet! Is the
simplicity of solitude- going offline? It is
data, we are sharing is in safe hands?
hardly possible nowadays. It is the 21st
If you are thinking over this issue, don’t
century at the end of the day.
think yourself to be the only one, who is
But yes, we can be safe. We cannot
overwhelmed over this issue. Following
control the way the big names use our
the incident, a number of companies
data under the hood. Though most things
and celebs removed their presence from
are clear about the way they use our data,
the social networks, and Facebook CEO
from the long and mind-numbing Terms
Mark Zuckerberg also apologized for the
and Conditions, which we agree with
things that happened. Even Facebook
without reading, while signing up for a
introduced a privacy checkup feature,
service. People have the habit of sharing
and numerous other features to make
almost everything on the internet today.
the users know, whether their data were
From the time they have their meal to the
leaked in the scandal, under discussion.
places they visit. There isn’t any doubt;
What should be your next step?
the big companies should take proper
Should you be the next person to quit
care of our sensitive data. But mistakes
Facebook? And even if you do so, will you
happen. So why take the risk? Just don’t
be completely safe from any upcoming
share anything about yourself on the
data breach scandals? Thunder hardly
internet, leakage of which can leave you
attacks the same place more than once.
in a state of tizzy.
The same is with data, we provide on
Let me make it a little clear. Will you
the internet. Something bad happened
leave your doors unlocked the next time
with Facebook today. But, tomorrow
you go for a trip? Even the stupidest fellow
100 | july 2018
MYMOBILE
in your neighborhood will not do that. Now,
which we should always pay
you shouldn’t argue, it is the responsibility
importance to.
of the police and the authority to ensure nobody trespasses your unlocked house. But that doesn’t happen. We lock our sweet homes to keep the possessions as safe as possible. So why not our data! Is our data less important than the Rs 50,000 car in your home, or the Rs 3,000 gaming rig! I think data is more sensitive than that. So why leave traces of some sensitive data on the internet, and scream when there is a data breach. It is not about accusing the companies, but it is all about our security,
“We lock our sweet homes to keep the we are responsible for the data breach possessions as safe as possible. scandal. Facebook So why not our data! Is our data less should have given better security important than the Rs 50,000 car in to our data. But your home, or the Rs 3,000 gaming rig! there are things, which we can do I think data is more sensitive than to make those that. So why leave traces of some companies know little less about sensitive data on the internet, and scream when there is a data breach” No, I am not saying,
Opinion
Musings
us, in the future. There are numerous settings, which are available on Facebook, Google and others, which can be configured. Configuring them properly might stop them collecting a lot of data about us. Yes, that will make the services a little worse. But not too worse to make the services unusable! Actually, the services are configured by default to collect all the possible data about us to give us better services and collect them to be analyzed later. Thus, there isn’t any doubt, if there is a data breach, it is no doubt the responsibility of the company. Afterall, it is the pickpocketer, who will be responsible. Not you, for not keeping your possessions with care. Implementing the same basic principles, we should take care of how we share things online. There isn’t any rocket science in it. Just use the internet in a way, as per your requirements. Do not share anything more or anything less. That’s the only way, we can be safe from any such data leaks or any such incidents in the future. n nijhum@mymobile.co.in
www.mymobileindia.com
july 2018 | 101
Great Deals
mobilesensex
bazaar bargain Nokia 8 The flagship Nokia phone comes with a 5.3-inch IPS QHD display with a resolution of 2560 x 1440 pixels which is protected by Corning Gorilla Glass 5 in a 2.5D finish. The Nokia 8 is powered by an octa-core Snapdragon 835 processor with 4GB of RAM along with 64GB of internal storage which can be expanded up to 256GB. Fuelled by a 3,090mAh battery, the phone comes with dual 13-megapixel sensors at the back that are equipped with phase detection and optical image stabilization. For taking selfies, the Nokia 8 has a 13-megapixel camera at the front. HMD Global recently announced the roll out of Pro Camera update to this phone. n
Launched at: Rs 20,900 Current Price: Rs 16,900
Samsung Galaxy J7 Pro
Launched at: Rs 36,999 Current Price: Rs 28,999
102 | july 2018
Encased in a unibody metal design, the Samsung Galaxy J7 Pro sports 5.5-inch full HD SuperAMOLED display with 2.5D curved glass design. It is powered by an octa-core Exynos 7870 SoC clocked at 1.6GHz and runs on Android Nougat. It comes with 3GB RAM and 32GB internal storage and is backed by a 3,600mAh battery. The phone sports 13MP rear camera and LED flash and a front camera that is 13MP with f/1.9 aperture and LED flash. It comes with the company’s “Pay Mini” payment solution and features social cameras for instant sharing of photos on social networking sites. n
MYMOBILE
Great Deals
mobilesensex
Xiaomi Mi Mix 2 The Xiaomi Mi Mix 2 comes with a 5.99inch LCD IPS display with a 2160 x 1080 pixel resolution and an aspect ratio of 18:9. Under the hood is a Snapdragon 835 processor coupled with 6GB RAM and 128GB of internal storage. The device packs a 3,400mAh battery and runs Android Nougat 7.1 with MIUI 8 on top. The smartphone comes with a dual camera setup fitted with two 12-megapixel sensors. One is a wide-angle lens and the other a telephoto lens. In the front, it has a 16-megapixel camera with 2-micron pixels. n
Launched at: Rs 39,999 Current Price: Rs 33,975
BlackBerry KEYone The BlackBerry KEYone sports a 4.5-inch scratch resistant full HD display with 1080x1620 pixels resolution. Apart from the display, the front of the smartphone also consists of the traditional QWERTY keyboard from BlackBerry. There is a fingerprint sensor at the keyboard’s spacebar. It runs Android 7.1 Nougat operating system and is powered by Qualcomm Snapdragon 625 processor paired with 4GB of RAM and 64GB internal storage which is expandable via a microSD card. The smartphone features a 12-megapixel rear camera, 8-megapixel front camera and a 3,500mAh battery. n team@mymobile.co.in Launched at: Rs 35,999 Current Price: Rs 29,999
www.mymobileindia.com
(Note: Prices are those available at prominent dealers, online and/or offline. They may not reflect official price reductions)
july 2018 | 103
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Up to Rs. 2,499 Rs. 2,500 – Rs. 5,999 Rs. 6,000 – Rs. 9,999 Rs.10,000 – Rs. 14,999 Rs.15,000 – Rs. 19,999 Rs. 20,000 – Rs. 29,999 RS. 30,000 and above. Tablets
While My Mobile tries to ensure accuracy in the pricing and features any discrepancies that may emerge are beyond our control. Please check with the retailer about features of the phone before buying. Feel free to update us. (Last updated on June 22, 2018)
Spreadtrum—ST Intel Atom—IA Qualcomm Snapdragon—QS
Disclaimer : The prices quoted in My Guide are the Best Buy prices quoted by the respective companies, ex-Delhi. The prices may vary on account of pro motional schemes or dealer discretion.
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MediaTek—MT MediaTek Helio—MTH
JULY 2018 I 105
MYGUIDE UP TO RS. 2,499
UP TO RS. 2,499
MODELS
UP TO RS. 2,499
PARAMETERS
HITECH
I-SMART
ITEL
LEPHONE
Pride 350
103
102 Cute
204 Flip
Smart Selfie it5231
K1
K5
2.8
1.8
1.8
2.4
2.4/ 240 x 320
1.8
2.4
131 x 58 x 10.2
112x46.5x13.5
112x46.5x13.5
100x50x15
124.5 x 54 x 11.4
112x46.5x13.9
112x46.5x13.9
Weight (grams)
82
60
60
70
-
64
64
Processor/RAM
Spreadtrum 6531DA/NA
Speadtrum 6531da
Speadtrum6533
Speadtrum 6531da
360MHz/64Mb
312MHz /32MB
312MHz /32MB
Operating system
Nucleus
NA
NA
NA
-
NA
NA
Storage/Expandable
32+32MB
32+32MB
32+32MB
32+32MB
64MB/32GB
32MB / 32GB
32MB / 32GB
Rear/Front Camera
1.3 MP/NA
0.8/NA
0.8/NA
0.8/NA
0.08MP/0.3MP
Digital Camera
0.3 MP
1,800
1,000
850
580
1900
1000
1450
2G/3G/4G
Yes/No/No
Yes/No/No
Yes/No/No
Yes/No/No
Yes/No/No
Yes/No/No
Yes/No/No
Dual SIM
Yes
Yes
Yes
Yes
Yes
YES
YES
Yes/Yes
Yes
Yes
Yes
Yes/Yes
YES
YES
Launched
Launched
Launched
Launched
May, 2016
August, 2016
NA
1,549
650
684
1,190
1,335
674
950
Model Display (inches/res) Dimension (mm)
Battery (mAh)
Music Player/FM Launch Price Rs.
UP TO RS. 2,499
Rs. 2,500 – Rs. 5,999
MODELS
Rs. 2,500 – Rs. 5,999
LEPHONE
PARAMETERS
HONOR
HITECH
IN-FOCUS
Model
L1
K7
Sleek 9
Honor Bee
Amaze S9
Air A8
Bingo 10 (M415)
Display (inches/res)
2
2.4
2.4
4.5/ 854 x 480
5
5.0/ 540 x 960
4.5/ 480 x 854
Dimension (mm)
123x51.8x14.9
100 x 42 x 13.4
100 x 42 x 13.4
134.3 x 66.7 X 10
140 x 66.88 x 9.65
140.2 x 72.4 x 8.8
135.65 x 67.38 x 10.43
Weight (grams)
102
62
62
170
150
152
140
Processor/RAM
312MHz /32MB
312MHz /32MB
312MHz /32MB
ST SC 7732/1GB
ST 7731/512MB
ST 7731/1GB
MT 6580A/1GB
NA
NA
NA
Android OS, v4.4
5.1 Lollipop
5.2 Lollipop
Android OS, 6.0
Storage/Expandable
32MB / 32GB
32MB / 32GB
32MB / 32GB
8GB/32GB
4GB/32GB
8GB/32GB
8GB/32GB
Rear/Front Camera
Digital Camera/ Digital Camera
0.1 MP
0.1 MP
8MP/2MP
5MP/2MP
8MP/2MP
5MP/5MP
2,500
2,500
800
1,730
1,400
2,000
2,000
2G/3G/4G
Yes/No/No
Yes/No/No
Yes/No/No
Yes/Yes/No
Yes/Yes/No
Yes/Yes/No
Yes/Yes/No
Dual SIM
YES
YES
YES
Yes
Yes
Yes
Yes
Music Player/FM
YES
YES
YES
Yes/Yes
Yes/Yes
Yes/Yes
Yes/No
October, 2016
NA
NA
May, 2015
-
-
April, 2016
999
999
1,325
4,999
2,999
4,999
4,399
Operating system
Battery (mAh)
Launch Price Rs.
106 I JULY 2018
MYMOBILE
MYGUIDE Rs. 2,500 – Rs. 5,999
Rs. 2,500 – Rs. 5,999
MODELS
Rs. 2,500 – Rs. 5,999
PARAMETERS
IN-FOCUS
INTEX
I-SMART
Bingo 21 (M 430)
Aqua Fish
Cloud Glory 4G
Cloud String HD
Aqua Classic 2
is-59
i1-Mini
4.5/ 854 x 480
5/720x1280
4.5/ 480 x 854
5/ 720 x 1280
5/480/854
5/854x480
4.5/854x480
Dimension (mm)
136.8 x 67 x 10.95
142.4x72x9.6
134.2 x 68 x 9
144.5 x 72.5 x 8.7
145.2x72.6x10.9
143.5x73.6x9.5
135.2x66x10.8
Weight (grams)
152
150
120
150
Model Display (inches/res)
120
109
ST Shark/2GB
Quad core/2GB
MT 6735M/ 1GB
SC 9832A/ 1GB
qcta-core/1GB
1.2GHz, quad-core/1GB
1.3Ghz quadcore/512MB
Operating system
Android 5.1
Sailfish 2.0
Android 6.0
Android 5.1
Android 6.0
Android 6.0
Android 6.2
Storage/Expandable
8GB/32GB
16GB/32GB
8GB/ 32GB
8GB/ 32GB
8GB/32GB
8GB/32GB
4GB/32GB
Rear/Front Camera
8MP/5MP
8MP/2MP
5MP/2MP
8MP/2MP
5MP/2MP
5MP/2MP
5MP/2MP
2,300
2500
1,800
2,200
2200
2,200
2,000
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/No
Yes/Yes/No
Yes/Yes/Yes
Dual SIM
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes/No
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes
Yes
March, 2016
February,2016
June, 2016
May, 2016
Launched
Launched
5,499
5,499
3,999
5,599
2,999
3,199
Processor/RAM
Battery (mAh)
Music Player/FM Launch Price Rs.
Rs. 2,500 – Rs. 5,999
Rs. 2,500 – Rs. 5,999
MODELS
Rs. 2,500 – Rs. 5,999
4,600
ITEL
PARAMETERS
Model
MICROMAX
Power Pro it1410 Canvas Juice 3 Q393
M-TECH
Canvas Spark 3
Canvas Bolt Selfie
EROS PLUS
TURBO 4G
TEZ 4G
4/ 800 x 480
5.0/720 x 1280
5.5/720x1280
4.5/854x480
5 FWVGA TN
5 FWVGA TN
5 FWVGA IPS
Dimension (mm)
124x64.7x12.2
NA
-
-
144.9x73.3x9.5
146.6x73.6x11.5
144x72.5x8.8
Weight (grams)
-
NA
-
-
142
142
171
Processor/RAM
Dual core, 1.3 GHz/512MB
MT6580/2GB
quad-core/1GB
MTK6735/1GB
Operating system
Android4.4
Android 5.1
Android 5.1
Android 5.1
Android Nougat
Android Nougat
Android Nougat
Storage/Expandable
8GB/32GB
8GB/32GB
8GB/32GB
8GB/32GB
1GB/8GB/64GB
1GB/8GB/64GB
1GB/8GB/64GB
2.0MP/0.3MP
8MP/2MP
8MP/5MP
5MP/5MP
0.3MP/5MP
0.3MP/5MP
2MP/5MP
2,800
4,000
2,500
1,750
2,000
2,000
2,400
2G/3G/4G
Yes/Yes/No
Yes/Yes/No
Yes/Yes/No
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
May, 2016
NA
March, 2016
May, 2016
November, 2017
August, 2017
August, 2017
3,339
4,171
4,848
4,849
4,299
4,699
4,799
Display (inches/res)
Rear/Front Camera Battery (mAh)
Music Player/FM Launch Price Rs.
www.mymobileindia.com
1.3GHz Quad Core 1.3GHz Quad Core 1.3GHz Quad Core
JULY 2018 I 107
MYGUIDE Rs. 2,500 – Rs. 5,999
Rs. 2,500 – Rs. 5,999
MODELS
Rs. 2,500 – Rs. 5,999
M-TECH
VIDEOCON
EROS 4G
Delite11
Astra Metal 4G
Astra Colors 4G
Astra NXT+
Zi-34
Astra Prism
Display (inches/res)
5 FWVGA IPS
5/1280x720
5/480X854
5/720X1280
4 inch
3.5 inch
5 inch
Dimension (mm)
72.4x142.7x9.3
146.66X74.3X10.52
143.8X73.3X10.4
142.9X71.65X11
125.4X64.2X13
116.2X61.4X11.3
134.4X67X10.1
Weight (grams)
136
151
171
182
130
108
119
1.3GHz Quad Core
Quad-core/1GB
1.5Ghz Quadcore ARM
Spreadtrum
Operating system
Android Nougat
Android 6.0
Android 6.0
Android 6.0
Android 6.0
Android 4.4.2
Android 6.0
Storage/Expandable
1GB/8GB/64GB
8GB/32GB
1GB/8GB
1GB/8GB
1GB/8GB
256 MB/512 MB
512 MB/4GB
0.3MP/5MP
5MP/2MP
5MP/2MP
5MP/5MP
2MP/0.3MP
0.3MP/ 0.3MP
0.3MP/2MP
2,000
3,000
3,000
4,000
2,000
1,200
1,700
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/No
Yes/Yes/No
Yes/Yes/No
Dual SIM
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes/Yes
Yes/Yes
Yes
Yes
Yes
Yes
Yes
October, 2017
NA
Launched
Launched
Launched
Launched
Launched
4,999
5,840
5,553
6,499
3,703
2,993
3,813
PARAMETERS
Model
Processor/RAM
Rear/Front Camera Battery (mAh)
Music Player/FM Launch Price Rs.
ZIOX
512MB+4GB(DDR2) 2xCortex-A7,32bit
RS. 6,000 – RS. 9,999
RS. 6,000 – RS. 9,999
MODELS
Rs. 2,500 – Rs. 5,999
1.2 GHz Quadcore
ZIOX
PARAMETERS
ASUS
CELKON
CENTRIC
Zenfone Max
Q550
L3
5.5/720 x 1280
5.5/ 720 x 1280
5.0/720 x 1280
5 HD IPS
135x68x10.2
152.5 x 77.2 x 3.9
156 x 77.5 x 10.55
145.6 x 71.8 x 8
141x70.5x8.6
130
170
202
149
143
QS 410/2GB
QS 615/ 2GB, 3GB
Broadcom/2GB
1.3GHz Quad Core
Astra Zing
Astra NXT Pro
Astra Blaze
4 inch
4 inch
4.5/480x854
Dimension (mm)
124X64X10.1
123.5x64.2x10.5
Weight (grams)
105
111
Processor/RAM
1.2 GHz Quadcore
Model Display (inches/res)
Quad-core A7MP 1.3GHz Quad-Core
Zenfone 2 Laser ZE550KL
Operating system
Android 6.0
Android 7
Android 7
Android 5.0
Android 6.0
Android Kitkat 4.4.2
Android Nougat
Storage/Expandable
512MB/4GB
1GB/8GB
1GB/8GB
16GB/128GB
16GB/32GB, 64GB
16GB/32GB
2GB/16GB/256GB
Rear/Front Camera
0.3MP/2MP
2MP/0.3MP
0.3MP/2MP
13MP/5MP
13MP/5MP
8MP/2MP
13MP/5MP
1,400
1,900
2,000
3,000
5,000
2,500
3,050
2G/3G/4G
Yes/Yes/No
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/No
Yes/Yes/Yes
Dual SIM
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Music Player/FM
Yes
Yes/Yes
Yes/Yes
Yes/No
Yes/Yes
Yes/Yes
Yes/Yes
Launched
Launched
Launched
August, 2015
May, 2016
2,014
January, 2018
3,653
3,899
4,499
9,299
9,325/ 12,999
7,499
6,749
Battery (mAh)
Launch Price Rs.
108 I JULY 2018
MYMOBILE
MYGUIDE RS. 6,000 – RS. 9,999
RS. 6,000 – RS. 9,999
MODELS
RS. 6,000 – RS. 9,999
COMIO
PARAMETERS
COOLPAD
C1
C2
S1
P1
Note 3
Note 3s
Note 5 Lite
5 HD IPS
5 HD IPS
5.2 HD IPS
5.5 HD IPS
5.5/720 x 1280
5.5/1920x1080
5/1280X970
Dimension (mm)
143.5X71.3X9.35
144X71.6X9.9
149X72.6X7.9
152.85X76.14X9.2
152 x 77 x 9
154.5x77x8.6
145.3X72.3X8.7
Weight (grams)
175
165
159
178
150
167
148
MT6753/3GB
octa-core/3GB
MT6735/3GB
Model Display (inches/res)
Processor/RAM
1.3GHz Quad Core 1.3GHz Quad Core 1.3GHz Quad Core 1.3GHz Quad Core Android Nougat
Android Nougat
Android Nougat
Android Nougat
Android 5.1
Android6.0
Android6.0
Storage/Expandable
1GB/32GB
2GB/16GB
2GB/32GB
3GB/32GB
16GB/64GB
32GB/32GB
16GB
Rear/Front Camera
8MP/5MP
8MP/8MP
13MP/8MP
13MP/8MP
13MP/5MP
13MP/5MP
13MP/8MP
2,200
4,000
2,700
5,000
3,000
2,500
2,500
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
August, 2017
September, 2017
August, 2017
August, 2017
October, 2015
November,2016
March, 2017
5,999
7,199
8,999
9,999
8,999
9,999
8,199
Operating system
Battery (mAh)
Music Player/FM Launch Price Rs.
RS. 6,000 – RS. 9,999
RS. 6,000 – RS. 9,999
MODELS
RS. 6,000 – RS. 9,999
PARAMETERS
GIONEE
HONOR
HITECH
IN-FOCUS
P7
Honor Holly 3
Honor Holly 2 Plus
Air A9
M 350 (16GB)
M680
M810
5.0/720x1280
5.5/1920x1080
4.8/720 x 1280
5.0-inch, 720 x 1280
5.0/720 x 1280
5.5/720x1280
5.5/1080x1920
Dimension (mm)
NA
NA
143.1 x 71.8 x 9.7
140.2 x 72.4 x 8.8
151 x 71.5 x 10.6
156 x 76.8 x 7.25
153.70 x 76.20 x 6.99
Weight (grams)
NA
NA
160
152
146
158
155
Processor/RAM
Quad-core/2GB
Kirin 620/2GB
MT6735P /2GB
MT 3735M/2GB
MT6732/2GB
MT 6753/2GB
QS 801/ 2GB
Android 6.0
Android 6.0
Android 5.1.1
Android 5.1
Android 4.4.2
Android 5.1
Android 5.0
16GB
16GB/128GB
16GB/128GB
16GB/32GB
16GB/64GB
16GB/32GB
16GB/64GB
8MP/5MP
13MP/8MP
13MP/5MP
13MP/8MP
8MP/8MP
13MP/13MP
13MP/5MP
2,300
3,100
4,000
3,500
2,500
2,600
2,600
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
Yes
NA
Yes
Yes
Yes
Yes
No
Yes/Yes
NA
Yes/-
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
December,2016
October, 2016
February, 2016
-
June, 2015
December, 2015
July, 2015
9,999
9,999
8,499
6,999
6,999
8,999
9,999
Model Display (inches/res)
Operating system Storage/Expandable Rear/Front Camera Battery (mAh)
Music Player/FM Launch Price Rs.
www.mymobileindia.com
JULY 2018 I 109
MYGUIDE RS. 6,000 – RS. 9,999
RS. 6,000 – RS. 9,999
MODELS
RS. 6,000 – RS. 9,999
INTEX
PARAMETERS
Aqua S7
Model
Aqua Secure
I-SMART Aqua View
IS-57i
IS-56i HD Mercury V6
ITEL Ultra 50
Wish it1512
5/720x1280
4.5/ 480 x 854
5/ 720 x 1280
5/HD IPS, MiraVision, 5.0-inch/480 x 854 5.0-inch/720 x 1280 cast screen
Dimension (mm)
142.5x72.5x8.7
133.5 x 66.5 x 9.4
124 x 64 x 10.3
146.72 x 72.85 x 8.73 143.54 x 71.55 x 8.52 148.24X72.56X11.44
143x72x8.65
Weight (grams)
150
130
146
155
170
186
-
Processor/RAM
Quad core/3GB
MTK6735M/ 1GB
MTK6735P/ 1GB
Quad Core/1 GB
Quad Core/1 GB
1.3GHz Quad Core
Quad core/1GB
Operating system
Android 6.0
Android 5.1
Android 5.1
Android 4.4.2
Android 4.4.2
Marshmallow 6.0
Android 6.0
Storage/Expandable
16GB/64GB
8GB/ 32GB
16GB/ 32GB
8GB/64GB
8GB/64GB
3GB/32GB/64GB
8GB/32GB
Rear/Front Camera
13MP/5MP
5MP/ 2MP
8MP/5MP
8.0MP/3.2MP
8.0MP/3.2MP
13MP/5MP
5.0MP/2.0MP
3,200
1,900
2,200
2,100
2,500
3,000
2,500
2G/3G/4G
Yes/Yes/Yes
Yes/ Yes/ Yes
Yes/Yes/Yes
Yes/Yes/No
Yes/Yes/No
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
Yes
Yes
Yes
Yes
Yes
Yes/Yes
Yes
Music Player/FM
Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes
Yes/Yes
September, 2016
May, 2016
June, 2016
September, 2016
September, 2015
Launched
June, 2016
9,499
6,499
8,999
6,499
6,999
9,990
6,000
Display (inches/res)
Battery (mAh)
Launch Price Rs.
RS. 6,000 – RS. 9,999
RS. 6,000 – RS. 9,999
MODELS
RS. 6,000 – RS. 9,999
5/FWVGA/TN
PARAMETERS
ITEL
KARA
LAVA
Power Pro it1553
Mega 1
Mega 4
Mega 2
X10
Pixel V2
X50+
5.5)
5.5, Full HD
5.0-inch, HD IPS,
5.0-inch, HD IPS,
5.0/ 720 x 1280
5.0/ 720 x 1280
5.5/1280x720
Dimension (mm)
138.5x69.5x9.8
152.4x77.1x9.5
152.4X77.1X9.5
152.4X77.1X9.5
142 x 70.8 x 7.9
141.6 x 70.8 x 7.6
155x71.8x8.85
Weight (grams)
-
184
184
184
133
128
155
Processor/RAM
Quad core/1GB
1.2 GHz,Quad Core
1.3GHz Quad Core(64bit)
1.3GHz Quad Core(64bit)
Quad core /3GB
Quad Core/ 2GB
quad-core/2GB
Operating system
Android 5.1
Marshmallow 6.0
Android 6.0
Android 6.0
Android 5.1
Android 5.1
Android 6.0
Storage/Expandable
16GB/32GB
3GB/32GB/64GB
1GB/16GB
2GB/16GB
16GB/32GB
16GB/32GB
32GB/32GB
8.0MP/2.0MP
13MP/5MP
8MP/2MP
13MP/5MP
13MP/5MP
13MP/8MP
8MP/5MP
5,050
4,000
2,000
3,000
2,900
2,500
2,800
2G/3G/4G
Yes/Yes/No
Yes/Yes/Yes
Yes/Yes/Yes
Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/yes
Dual SIM
Yes
Yes/Yes
Yes
152.4X77.1X9.5
Yes
Yes
Yes
Yes/Yes
Yes
Yes
Yes
Yes/Yes
Yes/Yes
Yes/Yes
June, 2016
June, 2017
Launched
Launched
November, 2015
September, 2015
7,290
7,950
4,500
6,500
9,999
8,499
Model Display (inches/res)
Rear/Front Camera Battery (mAh)
Music Player/FM Launch Price Rs.
110 I JULY 2018
9,199
MYMOBILE
MYGUIDE RS. 6,000 – RS. 9,999
RS. 6,000 – RS. 9,999
MODELS
RS. 6,000 – RS. 9,999
LEPHONE
PARAMETERS
W2
W7
W7+
W12
W15
W21
W11
4.5/854X480
5/854X480
5/1280X720 IPS
5 inch/1280X720
5/1280X720
5.5/1280X720
5 inch/1280X720
Dimension (mm)
134.5X68X10.2
143.6x72.5x10
143.6x72.5x9.1
145.2X72.4X10
144.2x72x8.8
152.8x76.9x8.6
144X72.4X9.5
Weight (grams)
126
177
151
148
142
164
161
Model Display (inches/res)
Processor/RAM
1.3GHz Quad Core 1.3GHz Quad Core 1.3GHz Quad Core 1.3GHz Quad Core 1.3GHz Quad-Core 1.3GHz Quad-Core 1.3GHz Quad Core Android 6.0, Marshmallow
Android 6.0, Marshmallow
Android 6.0, Marshmallow
Android 6.0
Android 6.0
Android 6.0
Android 6.0
1GB/8GB/32GB
1GB/8GB/32GB
1 GB/8 GB
1GB/16GB/32GB
2GB/16GB/32GB
2GB/16GB/32GB
1GB/16GB/32GB
2MP/VGA
5MP/2MP
5MP/5MP
8MP/2MP
8MP/5MP
8MP/5MP
8MP/2MP
1,500
2,000
1,800
2,000
2,000
2,500
2,000
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
Yes
Yes
Yes
"Yes "
"Yes "
"Yes "
Yes
Music Player/FM
Yes
Yes
Yes
Yes
Yes/Yes
Yes/Yes
Yes
Launched
Launched
Launched
Launched
Launched
Launched
Launched
4,499
4,999
5,999
6,399
6,499
6,799
6,999
Operating system Storage/Expandable Rear/Front Camera Battery (mAh)
Launch Price Rs.
RS. 6,000 – RS. 9,999
RS. 6,000 – RS. 9,999
MODELS
RS. 6,000 – RS. 9,999
PARAMETERS
Model Display (inches/res)
LENOVO
LYF
LG
K6 Power
Wind 5
K7
Canvas Unite 4
Canvas Amaze 2
Canvas XP 4G
Canvas 5
5/1920x1080
5/ 720 x 1280
5/ 480 x 854
5.0/ 1280 x 720
5/ 720 x 1280
5.0/720 x 1280
5.2/1080 x 1920
NA
NA
NA
NA
Dimension (mm)
141.9x70.3x9.3
Weight (grams)
145
144.6 x 72.8 x 8.45 143.6 x 72.5 x 8.95 137
MICROMAX
NA
NA
NA
NA
MTK 6735P/1GB
QS415/ 2GB
MT6735P/3GB
MT6753/3GB
Processor/RAM
QS 430/3GB
MT6735P/ 1GB
1.1GHz Quad Core/ 1.5GB
Operating system
Android 6.0
Android 5.1
Android 5.0
Android 6.0
Android 5.0.2
Android 5.1
Android 5.1
Storage/Expandable
32GB/128GB
8GB/ 32GB
8GB/32GB
8GB/64GB
8GB/ 32GB
16GB/32GB
16GB/64GB
13MP/8MP
8MP/ 5MP
5MP/5MP
8MP/5MP
13MP/ 5MP
8MP/2MP
13MP/5MP
4,000
2,000
2,125
2,500
2,500
2,000
2,900
2G/3G/4G
Yes/Yes/Yes
Yes/ Yes/ Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/ Yes/ Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes/Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/-
Yes/Yes
November,2016
June, 2016
January, 2016
June, 2016
June, 2016
May, 2016
November, 2015
9,999
6,599
8,690
6,999
7,499
7,499
9,999
Rear/Front Camera Battery (mAh)
Music Player/FM Launch Price Rs.
www.mymobileindia.com
JULY 2018 I 111
MYGUIDE RS. 6,000 – RS. 9,999
RS. 6,000 – RS. 9,999
MODELS
RS. 6,000 – RS. 9,999
MICROMAX
PARAMETERS
Model Display (inches/res)
MOTOROLA
NOKIA
NUU
PANASONIC
Canvas Unite 4 Pro
Canvas Sliver 5
Moto G4 Play
Moto E4/Plus
Nokia 3
Q626
P55 Max
5.0/ 1280 x 720
4.8/720 x 1280
5/720x1280
5/5.5/1280x720
5/1280X720
5/1280 x 720
5.5/1280x720
143.4x71.4x8.4
141.2x70.3x7.3
152 x 72.6 x 8.7
Dimension (mm)
NA
5.1mm thick
144.4x72x9.9
144.5x72x9.3/ 155x77.5x9.55
Weight (grams)
NA
97
137
150,/181
NA
148
180
Processor/RAM
Quad core/ 2GB
QS 410 /2GB
QS 410/2GB
MTK6737
MT 6737
1.3GHz Quad Core
MTK6737
Operating system
Android 5.1
Android 5.0.2
Android 6.0
Android 7.1.1
Android 7.0
Android 6.0
Android 7.0
Storage/Expandable
16GB/32GB
16GB/No
16GB/128GB
2/16/3/32GB
16GB/128GB
2GB/32GB/64GB
3GB/16GB
8MP/5MP
8MP/5MP
8MP/5MP
8MP/5MP/13MP/5MP
8MP/8MP
8MP/5MP
13MP/5MP
3,900
2,000
2,800
28,00/5,000
2,650
2,000
5,000
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
Yes
No
Yes
Yes
No
Yes
Yes
Yes/Yes
Yes/Yes
Yes/No
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
June, 2016
2,015
September, 2016
August, 2017
July, 2017
August, 2017
August, 2017
7,499
8,387
8,999
8,450 onwards
8,635
9,625
7,499
Rear/Front Camera Battery (mAh)
Music Player/FM Launch Price Rs.
RS. 6,000 – RS. 9,999
RS. 6,000 – RS. 9,999
MODELS
RS. 6,000 – RS. 9,999
PARAMETERS
PANASONIC
SAMSUNG
TCL
XIAOMI
TCL 560
TCL 562
Redmi 2 Prime
5/720x1280
5.5/ 1280x720
5.5/1920x1080
4.7/720 x 1280
142.4 x 71.1 x 8.0
142.4x71.1x8
NA
152x77x8
134.00 x 67.20 x 9.4
149
138
138
156
150
133
MT6737/MT6753
Quad core/ 2GB
Quad core/ 1.5GB
Quad core/2GB
QS 210/2GB
MT6755M/3GB
QS 410/2GB
Operating system
Android 7.0
Android 6.0
Android 6.0
Android 6.0
Android 6.0
Android 6.0
Android 4.4
Storage/Expandable
3GB/32GB
16GB/128GB
8GB/128GB
16GB/128GB
16GB/32GB
32GB/64GB
16GB/32GB
Rear/Front Camera
5/13/13/13
8MP/5MP
8MP/5MP
8MP/5MP
8MP/5MP
13MP/5MP
8MP/2MP
Battery (mAh)
4,000/5,000
2,600
2,600
2,600
2,500
2,960
2,200
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes/Yes
Yes/No
Yes/No
Yes/Yes
Yes/No
Yes/Yes
Yes/Yes
September, 2017
July, 2016
July, 2016
July,2016
July, 2016
July,2016
August, 2015
8,999/9,999
6,490
6,990
9,090
6,999
9,999
6,999
Eluga Ray 500/700
Galaxy On 5 Pro 5.0/ 1280 x 720
5.0/ 1280 x 720
Dimension (mm)
5/5.5/720 x 1280/ 1080 x 1920 144.3 x 71.3 x 9.2/ 153.8 x 75.4 x 8.9
142.3 x 72.1 x 8.5
Weight (grams)
163/182
Processor/RAM
Model Display (inches/res)
Music Player/FM Launch Price Rs.
112 I JULY 2018
Galaxy J2 (2016) Galaxy J2 Pro (2016)
MYMOBILE
MYGUIDE RS. 6,000 – RS. 9,999
RS. 6,000 – RS. 9,999
MODELS
RS. 6,000 – RS. 9,999
XIAOMI
PARAMETERS
Redmi 3S/ 3s Prime Redmi Note Prime
Model
VIDEOCON
Redmi Note 3
Redmi 3s Plus
Redmi Note 4
Redmi Note 5
Graphite1
5/ 1280X720
5.5/720 x 1280
5.5/1080 x 1920
5/1280x720
5.5/1080X1920
5.9/1080x2160
4.5/1280x720
Dimension (mm)
139.4 X 69.7 X 8.5
154 x 78.7 x 9.45
150 x 76 x 8.65
139.3x69.6x8.5
151X76X8.3
158.50x75.45x8.05
136.76X69X10
Weight (grams)
144
185
164
144
165
180
127
Processor/RAM
QS 430/ 2GB, 3GB
QS 410/2GB
QS 650/2GB,3GB
QS 430/2GB
QS625/2GB,3GB,4GB
QS625/3GB/4GB
Quad-core/1GB
Android 6.0
Android 4.4
Android 5.0.2
Android 6.0
Android 6.0
Android 7.0
Android 6.0
16GB, 32GB/128GB
16GB/32GB
16GB,32GB/32GB
32GB/128GB
32GB/64GB
32GB/64GB
8GB/64GB
13MP/5MP
13MP/5MP
16MP/5MP
13MP/5MP
13MP/5MP
12MP/5MP
5MP/2MP
4,100
3,100
4,000
4000/4100
4,100
4,000
2,000
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
Yes
No
Yes
Yes
Yes (Hybrid)
Yes
Yes
Yes/Yes
Yes/Yes
Yes/-
Yes/Yes
Yes/Yees
Yes/Yes
Yes/Yes
Launch
August, 2016
December, 2015
March, 2016
October,2016
January, 2017
February, 2018
NA
Price Rs.
6,999/ 8,999
7,999
9,999/ 11,999
9,499
9,999
9,999
6,499
Display (inches/res)
Operating system Storage/Expandable Rear/Front Camera Battery (mAh)
Music Player/FM
RS. 6,000 – RS. 9,999
RS. 6,000 – RS. 9,999
MODELS
RS. 6,000 – RS. 9,999
VIDEOCON
PARAMETERS
YU
ZEN
Delite21
Krypton3
Ultra30
Ultra50
Yunique
Yuphoria
Cinemax 3
5/1280x720
5/1280x720
5/1920X1080
5/1920X1080
4.7/720x1280
5.0/720x1280
5.5/720x1280
Dimension (mm)
146.66X74.3X10.52
144.5X73.14X9.74
144.31X73X10
Weight (grams)
151
153
153
186
128
143
August,2016
Processor/RAM
Quad-core/2GB
Quad-core/2GB
Quad-core/3GB
Quad-core/3GB
QS 410 / 1GB
Quad core / 2GB
Quad core/2GB
Operating system
Android 6.0
Android 6.0
Android 6.0
Android 6.0
Android 5.1.
Android 5.1.1
Android 5.1
Storage/Expandable
16GB/32GB
16GB/32GB
32GB/64GB
32GB/64GB
8GB/32GB
16GB/32GB
16GB/32GB
8MP/2MP
13MP/5MP
13MP/5MP
13MP/5MP
8MP/2MP
8MP/5MP
5MP/3.2MP
3,000
3,000
4,000
3,000
2,000
2,230
2,900
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/No
Dual SIM
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
NA
NA
NA
NA
September, 2015
May, 2015
August, 2016
7,200
7,999
9,990
9,990
6,300
6,499
6,999
Model Display (inches/res)
Rear/Front Camera Battery (mAh)
Music Player/FM Launch Price Rs.
www.mymobileindia.com
148.24X72.56X11.44 134.5 x 67.5 x 8.3 142.4 x 73 x 8.2-9.35
JULY 2018 I 113
MYGUIDE RS. 6,000 – RS. 9,999
RS. 10,000 – RS. 14,999
MODELS
RS. 6,000 – RS. 9,999
ZIOX
PARAMETERS
ZOPO
ZTE
ASUS
Model
Astra Star
Astra Curve 4G
Duopix F1
ZP331
Blade V6
ZenFone 2 (2GB/4GB)
Display (inches/res)
5/480x854
5/480x854
5/1280x720
4.5/ 854 x 480
5/ 1280 x 720
5.5/ 1080 x 1920
5.5/1080 x 1920
Dimension (mm)
145.6x72.7x10.2
146.5x73.1x10.3
145.2x71.7x9.1
133 x 65.7 x 8.5
142X69.5X6.8
152.5 x 77.2 x 10.9
156.5 x 77.2 x 10.8
Weight (grams)
150
160
148
113
122
170
170
Quad core/1GB
MTK 6735/2GB
IA Z3560 /2GB
QS615 /2GB,3GB
Android 5.0
Android 5.0
Processor/RAM
1.3GHz Quad-Core 1.3GHz Quad-Core 1.3GHz Quad-Core
Zenfone Selfie
Operating system
Android 7.0
Android 7.0
Android 7.0
Android 5.1
Android 5.1
Storage/Expandable
1GB/16GB
2GB/16GB
2GB/16GB
8 GB/64 GB
16GB/128GB
Rear/Front Camera
5MP/2MP
5MP/2MP
8MP/8MP+2MP
5 MP/2 MP
13MP/5MP
13MP/5MP
13MP/13MP
2,350
2,200
2,400
1,700
2,500
3,000
3,000
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/No
Yes/Yes/No
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/-
Yes/-
Launched
Launched
Launched
-
July, 2016
March, 2015
August, 2015
5,899
7,299
7,499
7,500
9,999
13,999, 18,999
10,999/ 16,999
Battery (mAh)
Music Player/FM Launch Price Rs.
RS. 10,000 – RS. 14,999
RS. 10,000 – RS. 14,999
MODELS
RS. 10,000 – RS. 14,999
16GB,32GB/128GB 16GB,32GB/128GB
ASUS
PARAMETERS
CENTRIC
COOLPAD
GIONEE
Model
Zenfone 3 lazer
ZenFone Max Pro M1
A1
Coolpad Note 5
Cool 1
F 103 Pro
Marathon M5 Lite
Display (inches/res)
5.5/1920x1080
5.9/1080x2160
5.5/1920x1080
5.5/1920x1080
5.50/1080x1920
5.0/ 1280 x 720
5.0/720 x 1280
149x76x7.9
159 x 76 x 8.5
152 x 76 x 7.8
NA
152.00 x 74.80 x 8.20
145.3 x 70.5 x 8.5
143 x 69.9 x 8.5
180
160
NA
173
142
182
Dimension (mm) Weight (grams) Processor/RAM
QS 430.4GB
QS635/3GB
QS 430
QS 617/4GB
1.4GHz octa-core
Quad core/ 3GB
Quad Core/3GB
Operating system
Android 6.0
Android 8.1
Android 7.1.1
Android 6.0
Android 6.0
Android 6.0
Android 5.1
Storage/Expandable
32GB/128GB
32GB/64GB
3GB/32GB/256GB
32GB/64GB
32GB
16GB/128GB
32GB/128GB
13MP/8MP
13+5MP/8MP
13MP/8MP
13MP/8MP
13MP/8MP
13MP/5MP
8MP/5MP
3,000
5,000
3,000
4,010
4,000
2,400
4,000
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
Yes
Yes
Yes
Yes
No
Yes
Yes
Music Player/FM
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes
Yes/No
Yes/No
Yes/Yes
Launch
October,2016
May, 2018
November, 2017
October, 2016
January, 2017
July, 2016
December, 2015
18,999
10,999
10,999
10,999
13,999
11,999
13,000
Rear/Front Camera Battery (mAh)
Price Rs.
114 I JULY 2018
MYMOBILE
MYGUIDE RS. 10,000 – RS. 14,999
RS. 10,000 – RS. 14,999
MODELS
RS. 10,000 – RS. 14,999
HONOR
PARAMETERS
HTC
INFOCUS
LAVA
Honor 5C
Honor 5X
Honor 6X
Desire 630
Epic 1
Snap 4
V5
Display (inches/res)
5.2/ 1920 x 1080
5.5/ 1080 x 1920
5.5/1080X1920
5.0/ 1280 x 720
5.5/1920x1080
5.2/720x1280
5.5/720x1280
Dimension (mm)
147.1 x 73.8 x 8.3
151.3 x 76.3 x 8.15
150.9X76.2X8.2
146.9 x 70.9 x 8.3
153x76x8.4
147.1 x 73.8 x 8.3
151.9 x 94.7 x 8.3
Weight (grams)
156
158
162
140
162
153
Processor/RAM
Kirin 650/ 2GB
QS 616 /2GB
Kirin 655
QS 400/2GB
Decca-core/3GB
Octa-core/4GB
Quad core/3GB
Operating system
Android 6.0
Android 5.1.1
Android 6.0
Android 6.0
Android 6.0
Android 7.0
Android 5.1
Storage/Expandable
16GB/128GB
16GB/128GB
32GB/64GB
16GB/2TB
32GB/128GB
64GB/128GB
16GB/32GB
13MP/8MP
13MP/5MP
12 and 2MP/8MP
13MP/5MP
16MP/8MP
13MP/8MP
13MP/8MP
3,000
3,000
3,340
2,200
3,000
3,000
3,000
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
Yes
Yes
Yes
Yes
Yes
Yes
Yes/Yes
Yes/No
Yes/-
Yes/No
Yes/No
Yes/Yes
Yes/Yes
Yes
June, 2016
January, 2016
Jnauray 2017
February, 2016
November,2016
September, 2017
January, 2016
10,999
12,999
11,999
10,890
12,999
11,590
11,299
Model
Rear/Front Camera Battery (mAh)
Music Player/FM Launch Price Rs.
RS. 10,000 – RS. 14,999
RS. 10,000 – RS. 14,999
MODELS
RS. 10,000 – RS. 14,999
LENOVO
PARAMETERS
Phab 2
Vibe K4 Note
Vibe S1
Phab Plus
Vibe K5 Note
Phab 2 Plus
K8 Note
Display (inches/res)
6.4/1920x1080
5.5/1080x1920
5.0/1080x1920
6.8/1080 x 1920
5.5/1920x1080
6.4/1920x1080
5.5/1080 x 1920
Dimension (mm)
175x89.5x6.89
186.6 x 96.6 x 7.6
152x75.7x8.49
174x88x5.5
154.5 x 75.9 x 8.5
Weight (grams)
225
158
132
229
165
218
180
Processor/RAM
MTK8735/3GB
MT 6753/3GB
MT6752/3GB
QS 615 /2GB
Helio P10/4GB
MT/3GB
MT Decacore/3GB/4GB
Operating system
Android 6.0
Android 5.1.
Android 5.0
Android 5.0
Android 6.0
Android 6.0
Android 7.1.1
Storage/Expandable
32GB/128GB
16GB/128GB
32GB/128GB
32GB/64GB
32GB/128GB
32GB/128GB
32GB/64GB/256GB
13MP/5MP
13MP/5MP
13MP/8 MP + 2 MP
13MP/5MP
13MP.8MP
13MP,13MP/8MP
13+5MP/13MP
4,050
3,300
2,420
3,500
3,500
4,050
4,000
2G/3G/4G
Yes/Yes/yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
Yes
Yes/Yes
Yes
Yes
Yes
Yes
Yes
Yes/Yes
Yes
Yes/Yes
Yes/-
Yes/Yes
Yes/Yes
Yes
December,2016
January, 2016
November, 2015
October, 2015
Jaunuary,2016
November,2016
August, 2017
11,999
11,999
12,999
14,999
13,499
14,999
12,999
Model
Rear/Front Camera Battery (mAh)
Music Player/FM Launch Price Rs.
www.mymobileindia.com
153.67 X 76.45 X 9.14 143.3 x 70.8 x 7.8
JULY 2018 I 115
MYGUIDE RS. 10,000 – RS. 14,999
RS. 10,000 – RS. 14,999
MODELS
RS. 10,000 – RS. 14,999
PARAMETERS
LYF
LG
MICROMAX
MOTOROLA
F1
K 10
X Screen
G4 Stylus
Canvas 6
Canvas 6 Pro
Moto G Turbo Edition
Display (inches/res)
5.5/1920x1080
5.3/ 1280 x 720
4.93/ 1280x720
5.7/ 720 x 1280
5.5/1920 x 1080
5.5/1920 x 1080
5.0/720 x 1280
Dimension (mm)
155.5x77.6x7.9
146.6x74.8x8.8
142.6 x 71.8 x 7.1
154.4 x 79.2 x 9.4
-
-
142.1 x 72.4 x 11.6
Weight (grams)
153
140
120
163
-
-
155
Processor/RAM
QS 617/3GB
QS 410/2GB
QS 410/2GB
QS 400 /1GB
MT6753/3GB
Helio x10/4GB
QS 615 /2GB
Operating system
Android 6.0
Android 5.0
Android 6.0
Android 5.0
Android 5.1
Android 5.1
Android 5.1.1
Storage/Expandable
32GB/128GB
16GB/32GB
16GB/128GB
16GB/32GB
32GB/128GB
Yes/Yes
16GB/32GB
16MP/8MP
13MP/5MP
13MP/8MP
13MP/5MP
13MP/8MP
13MP/5MP
13MP/5MP
3,200
2,300
2,300
3,000
3,000
3,000
2,470
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/-
Yes/Yes
Yes/Yes
Yes/No
October,2016
January, 2016
July, 2016
May, 2015
May, 2016
May, 2016
2,015
13,099
12,999
12,990
13,869
10,999
10,999
10,999
Model
Rear/Front Camera Battery (mAh)
Music Player/FM Launch Price Rs.
RS. 10,000 – RS. 14,999
RS. 10,000 – RS. 14,999
MODELS
RS. 10,000 – RS. 14,999
MOTOROLA
PARAMETERS
NOKIA
NUBIA
Moto G4
Moto G4 Plus
G5 Plus
Nokia 5
Nokia 6
Z11 Mini
N1
5.5/ 1920 x 1080
5.5/ 1920X1080
5.2/1980X1080
5.2/ 720x1280
5.5/1920X1080
5/1920x1080
5.5/1920x1080
Dimension (mm)
153 x 76.6 x 7.9
153X76.6X9.8
153X76X9.6
149.7 x 72.5 x 8.05
154 x 75.8 x 7.85
141.4x70x8
150.9x79x8.9
Weight (grams)
155
155
155
NA
NA
138
190
Processor/RAM
QS 617/2GB
QS 617/2GB,3GB
QS 625 Octa-core
QS 430
QS 430
QS/3GB
MTK P10/3GB
Operating system
Android 6.0.1
Android 6.1
Android 7.0
Android 7.1.1
Android 7.1.1
Android 5.1
Android 6.0
Storage/Expandable
16GB/128GB
16GB, 32GB/128GB
16GB/32GB
2GB/16GB
3BG/32GB
32GB/200GB
32GB/128GB
13MP/5MP
16MP/5MP
12MP/5MP
13MP/8MP
8MP/16MP
16MP/8MP
13MP/13MP
3,000
3,000
3,000
3,000
3,000
2,800
5,000
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/yes
Yes/Yes/yes
Dual SIM
Yes
Yes
Yes
No
No
yes
yes
Yes/No
Yes
Yes
Yes
Yes
Yes/Yes
Yes/Yes
May, 2016
May,2016
March, 2017
July, 2017
July, 2017
October,2016
December,2016
10,499
13,499/ 14,999
12,999
12,499
14,299
12,999
11,999
Model Display (inches/res)
Rear/Front Camera Battery (mAh)
Music Player/FM Launch Price Rs.
116 I JULY 2018
MYMOBILE
MYGUIDE RS. 10,000 – RS. 14,999
RS. 10,000 – RS. 14,999
MODELS
RS. 10,000 – RS. 14,999
NUU
PARAMETERS
PANASONIC
SAMSUNG
X5
Eluga Note
Eluga Arc
Eluga Pulse X
Eluga A3/A3 Pro
Galaxy On7
Galaxy J5
5.5/1920 x 1080
5.5/ 1920 x 1080
4.7/720x1280
5.5/1280X720
5.2/720 x 1280
5.5/1280 x 720
5.0/1280 x 720
Dimension (mm)
153x76.5x7.8
146.00x74.50x8.10
139 x 67 x 8.10
139 x 67 x 8.10
148.7 x 72.4 x 9.1
77.5x151.8x8.2
142.1 x 71.8 x 7.9
Weight (grams)
170
142
130
152
161
171
146
Processor/RAM
1.5GHz Octa Core
Octa Core/3GB
QS 410/2GB
Quad-core/3GB
Quad-core/3GB
Quad-core/1.5GB
Quad-core/1.5GB
Android 7.0
Android 6.0
Android 5.1
Android 6.0
Android 7.0
Android 5.1
Android 5.1
3GB/32GB/128 GB
32GB/32GB
16GB/32GB
16GB/128GB
16GB/32GB/128GB
8GB/128GB
8GB/128GB
13MP/5MP
16MP/5MP
8MP/5MP
13MP/5MP
13MP/8MP
13MP/5MP
13MP/5MP
2,950
3,000
1,800
3,000
4,000
3,000
2,600
2G/3G/4G
Yes/Yes/yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes
Yes
Yes/Yes
Yes/Yes
August,2017
July, 2016
April,2016
March, 2017
August, 2017
October, 2015
June, 2015
12,100
10,290
10,190
10,990
11,290/12,790
10,990
10,390
Model Display (inches/res)
Operating system Storage/Expandable Rear/Front Camera Battery (mAh)
Music Player/FM Launch Price Rs.
RS. 10,000 – RS. 14,999
RS. 10,000 – RS. 14,999
MODELS
RS. 10,000 – RS. 14,999
SAMSUNG
PARAMETERS
XIAOMI
Galaxy J Max
Galaxy J5 (2016)
Galaxy J7
J5 Prime
Galaxy On7 Pro
Mi 4i
Mi Max
7.0/ 1280 x 800
5.2/1280x720
5.5/720 x 1280
5/1080x720
5.5/1280 x 720
5.0/1080 x 1920
6.44/1920x1080
Dimension (mm)
186.9 x 108.8 x 8.7
145.7 x 72.3 x 8.1
152.2 x 78.6 x 7.5
142.8x69.5x8.1
151.8 x 77.5 x 8.2
138.1 x 69.6 x 7.8
173.1x88.3x7.5
Weight (grams)
NA
158
171
143
171
130
203
Processor/RAM
Quad core/1.5GB
QS 410/2GB
Octa Core/1.5GB
Quad-core/2GB
Quad core/ 2GB
QS 615/2GB
QS 650,652/3GB,4GB
Operating system
Android 5.1
Android 6.0
Android 5.1
Android 6.0
Android 6.0
Android 5.0
Android 6.0
Storage/Expandable
8GB/200GB
16GB/128GB
16GB/128GB
16GB/256GB
16GB/128GB
16GB,32GB/No
32GB,128GB/128GB
8MP/2MP
13MP/5MP
13MP/5MP
13MP/5MP
8MP/5MP
13MP/5MP
16MP/5MP
4,000
3,100
3,000
2,400
3,000
3,120
4,850
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
Yes
Yes
Yes
No
Yes
Yes
Yes
Yes/No
Yes/Yes
Yes/Yes
Yes/Yes
Yes/No
Yes/Yes
Yes/Yes
July, 2016
May, 2016
2,015
September,2016
July, 2016
April, 2015
June,2016
11,400
13,990
11,890
12,990
10,900
11,999/ 14,999
10,999
Model Display (inches/res)
Rear/Front Camera Battery (mAh)
Music Player/FM Launch Price Rs.
www.mymobileindia.com
JULY 2018 I 117
MYGUIDE RS. 10,000 – RS. 14,999
RS. 10,000 – RS. 14,999
MODELS
RS. 10,000 – RS. 14,999
PARAMETERS
XIAOMI
VIVO
YU
Redmi Note 5 Pro
Y51L
Y55L
Y55S
Yureka Plus (YU5510A,YU5510 )
Display (inches/res)
5.9/1080x2160
5.0/ 540x960
5.2/1280x720
5.2/1280x720
5.5/1080x1920
5.5/(1080X1920)
6.0/1080 x 1920
Dimension (mm)
158.6x75.4x8.1
143.80 x 71.70 x 7.52
147.9x72.9x7.5
147.9x72.9x7.5
155 x 78 x 9
153.3X75.4X8.5
-
Weight (grams)
180
157
142
142
154
172
-
Processor/RAM
QS636/4GB
QS 410/2GB
QS 430/2GB
QS 425/3GB
QS 615/2GB
MT Helio P10/4GB
MTK6753T/3GB
Operating system
Android 7.1.2
Android 5.0.2
Android 6.0
Android 6.0
Android 4.4.4
Androis 5.1.1
Android 5.1.1
Storage/Expandable
64GB/256GB
16GB/128GB
16GB/128GB
16GB/256GB
16GB/32GB
32GB/128GB
16GB/Yes
12MP+5MP/20MP
8MP/5MP
8MP/5MP
13MP/5MP
13MP/5MP
13MP/5MP
13MP/8MP
4,000
2,350
2,650
2,730
2,500
4,000
4,000
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/No
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
yes/yes/yes
Yes/Yes/Yes
Dual SIM
Yes
Yes
Yes
Yes
Yes
yes
Yes
Yes/yes
Yes/Yes
Yes/yes
Yes
Yes/Yes
yes
Yes/Yes
February, 2018
January, 2016
October,2016
March, 2017
July, 2015
May,2016
April, 2016
13,999
10,700
11,980
12,490
8,999
12,999
13,499
Model
Rear/Front Camera Battery (mAh)
Music Player/FM Launch Price Rs.
RS. 10,000 – RS. 14,999
Yunicorn
Yureka Note
MODELS
RS. 15,000 – RS. 19,999
ZOPO
PARAMETERS
ASUS
CREO
ZP350
ZP370
Hero 1
Z1
Zenfone 2 Laser ZE601KL
Display (inches/res)
5.0 / 1280 x 720
5.5/ 1280 x 720
5.0/1280 x 720
5.5/1920 x 1080
6.0/ 1080 x 1920
5.5/1920x1080
5.5/ 1440x2560
Dimension (mm)
145.9 x 71.4 x 8.5
153.8 x 77.1 x 9
146.1 x 70.6 x 8.65
155.7 x 77.3 x 8.9
164.6 x 84 x 10.6
151.4x76.24x8.3
155.4 x 76.1 x 8.7
Weight (grams)
137
167
136
175
190
175
190
Processor/RAM
Quad-core/1GB
Ouad-core/1GB
Quad-core/2GB
QS 801/3GB
QS 616/3GB
QS 430/3GB
Helio X10 /3GB
Operating system
Android 5.1
Android 5.1
Android 5.1
Android 5.1.1
Android 5.0
Android 6.0
Android 5.1.1
Storage/Expandable
8GB/64GB
8GB/64GB
16 GB/64 GB
64GB/No
32GB/128GB
32GB/128GB
32GB/-
8.0MP/2.0MP
8.0MP/2.0MP
13.2 MP/5.0MP
13MP/8MP
13MP/5MP
16MP/8MP
21MP/8MP
2,100
3,000
2,500
4,100
3,000
4,100
3,100
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/-
Yes/No
Yes/No
Yes/Yes
Model
Rear/Front Camera Battery (mAh)
Music Player/FM Launch Price Rs.
118 I JULY 2018
ZENFONE 3 MAX(ZC553KL)
Mark 1
NA
NA
NA
May, 2016
December, 2015
November,2016
April,2016
10,000
11,000
14,500
13,499
16,499
17,999
19,999
MYMOBILE
MYGUIDE RS. 15,000 – RS. 19,999
RS. 15,000 – RS. 19,999
MODELS
RS. 15,000 – RS. 19,999
GIONEE
PARAMETERS
HTC
HUAWEI
Model
Marathon M5
S6
S11 Lite
Desire 728 LTE
Desire 828
Desire 825
P20 Lite
Display (inches/res)
5.5/ 720 x 1280
5.5/ 720 x 1280
5.7/720x1440
5.5/ 720 x 1280
5.5/720 x 1280
5.5/ 1280 x 720
5.8/1080x2280
Dimension (mm)
152 x 76 x 8.6
151.9 x 74.6 x 6.9
153.8 x 72.6 x 7.9
157.9 x 77.8 x 7.8
157.9 x 77.8 x 7.89
156.9 x 76.9 x 7.4
148.6 x 71.2 x 7.4
Weight (grams)
211
147
141
153
148
155
145
Processor/RAM
MT6735/3GB
MT6753T /3GB
QS8937/3GB
MT6753/2GB
MT6753/1.5GB
QS 400/2GB
Kirin 659/4GB
Android 5.1
Android 5.1.1
Android 7.1
Android 5.1.1
Android 5.1
Android 6.0
Android 8.0
32GB/128GB
32GB/128GB
32GB/256GB
16GB/200GB
16GB/2TB
16GB/2TB
32GB/64GB/128GB
13MP/5MP
13MP/5MP
13+2MP/16MP
13MP/5MP
13MP/5MP
13MP/5MP
16+2MP/24MP
6,020
3,150
3,030
2,800
2,800
2,700
3,000
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/No
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
Yes
Yes
Yes
Yes
Yes
Yes
No
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/No
Yes/Yes
November,2015
November, 2015
May, 2018
November, 2015
November, 2015
February, 2016
April, 2018
17,500
19,999
13,999
12,999
15,300
12,550
19,999
Operating system Storage/Expandable Rear/Front Camera Battery (mAh)
Music Player/FM Launch Price Rs.
RS. 15,000 – RS. 19,999
RS. 15,000 – RS. 19,999
MODELS
RS. 15,000 – RS. 19,999
LENOVO
PARAMETERS
LYF
MOTOROLA
Vibe P1
Vibe Shot
Vibe X3
Z2 Plus
Earth 1
Earth 2
Moto X Play
5.5/1080x1920
5.0/1080 x 1920
5.5/1080x1920
5/1920x1080
5.5/1080x1920
5/1920x1080
5.5/1080 x 1920
Dimension (mm)
152.9 x 75.6 x 9.9
142.7 x 70 x 7.6
154 x 76.5 x 9.3
140.2x60x6.2
154 x 76.6 x 7.25
142x76x7.9
148 x 75 x 10.9
Weight (grams)
187
145
175
150
162.5.
140
169
Processor/RAM
QS615 /2GB
QS 615/3GB
QS 808 /3GB
QS 820/3GB,4GB
QS 615/3GB
QS 615/3GB
QS615 /2GB
Operating system
Android 5.1
Android 5.1
Android 5.1
Android 6.0
Android 5.1.1
Android 5.1
Android 5.1.1
Storage/Expandable
32GB/128GB
32GB/128GB
32GB/128GB
32GB,64GB/128GB
32GB/32GB
32GB/64GB
16GB,32GB/128GB
13MP/5MP
16MP/8MP
21MP/8MP
13MP/8MP
13MP + 2MP/5MP
13MP/13MP
21MP/5MP
5,000
3,000
3,500
3,500
3,500
2500
3,630
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
Yes
Yes
Yes
Yes
Yes
Yes
No
Yes/Yes
Yes/Yes
Yes/-
Yes/Yes
Yes/Yes
Yes/Yes
Yes/No
October, 2015
June, 2015
December, 2015
September,2016
January, 2016
15,499
18,500
19,999
19,999
19,499
Model Display (inches/res)
Rear/Front Camera Battery (mAh)
Music Player/FM Launch Price Rs.
www.mymobileindia.com
Sept, 2015 19,999
15,999
JULY 2018 I 119
MYGUIDE RS. 15,000 – RS. 19,999
RS. 15,000 – RS. 19,999
MODELS
RS. 15,000 – RS. 19,999
NEXTBIT
OPPO
Robin
F1 S
Galaxy J7 (2016)
Galaxy On8
On Nxt
J7 Prime
J7 Max
5.2/ 1080 x 1920
5.5/1280x720
5.5/1280x720
5.5/1920x1080
5.5/1920x1080
5.5/1920x1080
5.7/1920x1080
Dimension (mm)
149 x 72 x 7
154 x 76 x 7.38
76 x 151 x 7.8
151.7x76x7.8
151.7x75x8
151.7x75x8
151.7x75x8.1
Weight (grams)
NA
160
169
169
167
167
167
PARAMETERS
Model Display (inches/res)
SAMSUNG
QS 808/3GB
MTK 6750/3GB
Exynos 7870/2GB
Octa-core/3GB
Octa-core/3GB
Octa-core/3GB
OCTA-CORE MEDIATEK
Operating system
Android 6.0
Android 5.1.1
Android 6.0
Android 6.0
Android 6.0
Android 6.0
Android 7.0
Storage/Expandable
32GB/ 100GB (ONLINE)
32GB/128GB
16GB/128GB
16GB/128GB
32GB/256GB
16MP/256GB
4GB/32GB
Rear/Front Camera
13MP/5MP
13MP/16MP
13MP/5MP
13MP/5MP
13MP/8MP
13MP/8MP
13MP/13MP
2,680
3,075
3,300
3,300
3,300
3,300
3,300
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
No
Yes
Yes
Yes
Yes
Yes
Yes
Yes/No
Yes/No
Yes/Yes
Yes/yes
Yes/Yes
Yes/Yes
Yes/Yes
May, 2016
August, 2016
May, 2016
September,2016
October,2016
September,2016
July, 2017
19,999
16,444
14,900
12,090
14,900
14,900
17,290
Processor/RAM
Battery (mAh)
Music Player/FM Launch Price Rs.
RS. 15,000 – RS. 19,999
RS. 20,000 – RS. 29,999
MODELS
RS. 15,000 – RS. 19,999
VIVO
PARAMETERS
XIAOMI
ZOPO
APPLE
ASUS
V3
V5
MIMax 2
ZOPO SPEED 7 PLUS
iPhone 5S
Zenfone 3
Zenfone 3 Ultra
5.0/1280×720
5.5/1280x720
6.44/1080 x 1920
5.5/ 1920 x 1080
4.0/640 x 1136
5.2,5.5/(1920x1080)
6.8/(1920x1080)
Dimension (mm)
143.6 x 71 x 7.5
153.8x75.5x7.55
174.1 x 88.7 x 7.6
153.6 x 76.5 x 8.8
Weight (grams)
138
154
211
164
112
144
233
Processor/RAM
QS 616/3GB
octa-core/4GB
QS 625/4GB
Octa-core /3GB
Dual-core/1GB
QS 625/3GB,4GB
QS 652/4GB
Operating system
Android 5.1
Android 6.0
Android 7.1.1
Android 5.1
iOS 9.2.1
Android 6.0
Android 6.0
Storage/Expandable
32GB/128GB
32GB/128GB
64/128GB
16 GB/64 GB
16GB,32GB,64GB/No
32GB,64GB/2TB
64GB/128GB
13MP/8MP
13MP/20MP
12/5MP
13 MP/5.0MP
8MP/1.2MP
16MP/8MP
23MP/8MP
2,550
3,000
5,300
3,000
1,560
1
4,600
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
Yes
Yes
Yes
Yes
No
Yes
Yes
Yes/-
Yes/Yes
Yes/Yes
Yes/Yes
Yes/No
Yes
Yes
May, 2016
November,2016
August, 2017
NA
September, 2013
August,2016
August, 2016
15,250
16,990
16,999
17,500
19,280 onwards
21,999/ 27,999
29,999
Model Display (inches/res)
Rear/Front Camera Battery (mAh)
Music Player/FM Launch Price Rs.
120 I JULY 2018
123.8 x 58.6 x 7.6 146.87 x 73.98 x 7.69 186.4 x 93.9 x 6.8
MYMOBILE
MYGUIDE RS. 20,000 – RS. 29,999
RS. 20,000 – RS. 29,999
MODELS
RS. 20,000 – RS. 29,999
BLACKBERRY
COOLPAD
DTEK 50
Max
M5 Plus
S6 Pro
Honor 8
Honor 7
X9
5.2/1920x1080
5.5/1920x1080
6.0/1920 x 1080
5.5/1920x1080
5.2/1920x1080
5.2/1080 x 1920
5.5/ 1080 x 1920
Dimension (mm)
147x72.5x7.4
152x75.5x7.6
-
153x75.3x7.6
145.5x71x7.45
143.2 x 71.9 x 8.5
153.9 x 75.9 x 7.99
Weight (grams)
135
170
210.8g
170
153
157
170
Processor/RAM
QS 617/3GB
QS 617/4GB
Octa Core/3GB
octa-core/4GB
Kirin 950/4GB
HS Kirin 935/3GB
MT H X10/ 3GB
Operating system
Android 6.0
Android 5.1
Android 5.1
Android 6.0
Android 6.0
Android 5.0
Android 6.0
Storage/Expandable
16GB/2TB
64GB/128GB
64GB/128GB
64GB/256GB
32GB/128GB
16GB/128GB
32GB/2TB
Rear/Front Camera
13MP/8MP
13MP/5MP
13MP/5MP
13MP/8MP
12MP,12MP/8MP
20MP/8MP
13MP/5MP
3000
2,800
5,020
3,130
2,900
3,100
3,000
2G/3G/4G
Yes/Yes/Yes
yes/yes/yes
Yes/Yes/Yes
Yes/Yes/yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
No
yes
Yes
Yes
No
Yes
Yes
Yes/Yes
yes
Yes/Yes
Yes/Yes
Yes/No
Yes/Yes
Yes/No
November,2016
May, 2016
May, 2016
October,2016
October, 2016
July, 2015
May, 2016
21,000
24,999
27,000
21,130
29,000
22,999
25,990
PARAMETERS
Model Display (inches/res)
Battery (mAh)
Music Player/FM Launch Price Rs.
GIONEE
HONOR
RS. 20,000 – RS. 29,999
RS. 20,000 – RS. 29,999
MODELS
RS. 20,000 – RS. 29,999
HTC
HTC
PARAMETERS
LG
MOTOROLA
Model
Desire 10 Pro
Stylus 2
Stylus 2 Plus
Nexus 5X
Moto Z Play
X4
Z 2 Play
Display (inches/res)
5.5/1920x1080
5.7/1280X720
5.7/ 1920 x 1080
5.2/ 1080 x 1920
5.5/1920x1080
5.2/1080x1920
5.5/1920X1080
Dimension (mm)
156.5x76x7.86
155 x 79.6 x 7.4
155 X 79.6 X 7.4
147 x 72.6 x 7.9
156.4x76.4x6.99
148.4x73.4x8
156.2X76.2X5.99
Weight (grams)
165
145
146
136
165
163
145
Processor/RAM
Helio P10/4GB
Quad Core /2GB
Octa Core/3GB
QS 808/2GB
QS 625/3GB
QS630/3GB
QS 626/4GB
Android 6.0
Android 6.0
Android 6.0
Android 6.0
Android 6.0
Android 7.1
Android 7.1.1
64GB/2TB
16GB/2TB
32GB/2TB
16GB,32GB/No
32GB/2TB
32GB/64GB/256GB
64GB/2TB
20MP/13MP
13MP/8MP
16MP/8MP
12.3MP/5MP
16MP/5MP
12+8MP/16MP
12MP/5MP
3000
3,000
3,000
2,700
3,510
3,000
3,000
2G/3G/4G
Yes/Yes/yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
Yes
Yes
Yes
No
Yes
Yes
Yes
Yes/Yes
Yes
Yes/Yes
Yes/No
Yes/Yes
Yes/Yes
Yes/Yes
November,2016
May,2016
July, 2016
October, 2015
October,2016
October, 2017
July, 2017
26,490
20,500
24,000
24,490/30,645
20,490
20,990
24,999
Operating system Storage/Expandable Rear/Front Camera Battery (mAh)
Music Player/FM Launch Price Rs.
www.mymobileindia.com
JULY 2018 I 121
MYGUIDE RS. 20,000 – RS. 29,999
RS. 20,000 – RS. 29,999
MODELS
RS. 20,000 – RS. 29,999
MOTOROLA
NUBIA
Moto X Style
Z11
2
3T
OnePlus 5
5T
5.7/ 1440 x 2560
5.5/1920z1080
5.5/1080p
5.5/1920x1080
5.5/1080 x 1920
6.01/1080x2160
6.28/1080x2280
Dimension (mm)
153.9 x 76.2 x 11.06
151.8x72.3x7.5
151.8x74.9x9.85
152.7x74.5x7.35
154.2 x 74.1 x 7.3
156.1x75x7.3
155.7x75.4x7.8
Weight (grams)
179
162
175
158
153
162
177
Processor/RAM
QS 808/3GB
QS 820/6GB
QS 810/3GB&4GB
QS 821/6GB
QS 835/8GB
QS835/6GB
QS845/6GB
Operating system
Android 6.0
Android 6.0
Android 5.1
Android 6.0
Android 7.1.1
Android 7.1.1
Android 8.1
16GB,32GB/128GB
64GB/2TB
64GB
64GB
64GB
64GB/128GB
64GB/128GB/256GB
21MP/5MP
16MP/8MP
13MP/5MP
16MP/16MP
16MP/16MP
16+20MP/16MP
16+20MP/16MP
3,000
3000
3,300
3400
3,300
3300
3300
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
No
Yes
Yes
No
Yes
Yes
Yes
Yes/No
Yes/Yes
Yes/No
Yes/Yes
Yes/Yes
Yes/No
Yes/No
September, 2015
December,2016
July, 2015
December.2016
June, 2017
November, 2017
May, 2018
26,999/ 28,999
29,999
22,999
22,000
32,999
32,999
34,999
PARAMETERS
Model Display (inches/res)
Storage/Expandable Rear/Front Camera Battery (mAh)
Music Player/FM Launch Price Rs.
ONEPLUS
RS. 20,000 – RS. 29,999
NEW
RS. 20,000 – RS. 29,999
MODELS
RS. 20,000 – RS. 29,999
6
SAMSUNG
PARAMETERS
Model
Galaxy A5 (2016)
SMARTRON
Galaxy A7 (2016) Galaxy A5/A7 (2017)
SONY
J7 Pro
t phone
Xperia C4
Xperia XA
Display (inches/res)
5.2/1080 x 1920
5.5/ 1080 x 1920
5.2/5.5/1080X1920
5.5/1920X1080
5.5/1920x1080
5.5/1080 x 1920
5.0/1280 x 720
Dimension (mm)
144.8 x 71 x 7.3
151.5 x 74.1 x 7.3
144.8 x 71 x 7.3/ 151.5X74.1X7.3
150.3 x 77.4 x 7.8
158.2x78.2x6.98
150.3 x 77.4 x 7.9
143.6 x 66.8 x 7.9
Weight (grams)
153
169
157/I86
157
149
147
137
QS 810/4GB
MT6752/2GB
MTK H P10/2GB
Octa Core/2GB
Octa Core/3GB
Octa Core/2GB/3GB
Octa core Exynos/3GB
Operating system
Android 5.1.1
Android 5.1.1
Android 6.0
Android 7.0
Android 6.0
Android 5.0
Android 6.0
Storage/Expandable
16GB/128GB
16GB/128GB
32GB/256GB
64GB
64GB/128GB
16GB/200GB
16GB/200GB
13MP/5MP
13MP/5MP
16MP/16MP/16MP/ 16MP
13MP/13MP
13MP/4MP
13MP/5MP
13MP/5MP
2,900
3,300
3000/3600
3,600
3,000
2,600
2,300
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/yYes
Yes/Yes
Yes/No
April, 2016
December, 2015
March, 2017
July, 2017
July,2016
June, 2015
May, 2016
21,900
25,900
28,990/33,490
20,900
22,999
20,800
20,990
Processor/RAM
Rear/Front Camera Battery (mAh)
Music Player/FM Launch Price Rs.
122 I JULY 2018
MYMOBILE
MYGUIDE RS. 20,000 – RS. 29,999
RS. 20,000 – RS. 29,999
MODELS
RS. 20,000 – RS. 29,999
SONY
PARAMETERS
XIAOMI
VIVO
Xperia Z3+
Xperia C5 Ultra Dual
Mi 5
X5 Pro
V3 Max
VIVO V5 Plus
V7 Plus
Display (inches/res)
5.2/ 1080 x 1920
6.0/1080 x 1920
5.15/1080 x 1920
5.2/ 1080 x 1920
5.5/1080 x 1920
5.5/1080X1920
5.99/720x1440
Dimension (mm)
146.3 x 71.9 x 6.9
164.2 x 79.6 x 8.2
144.5 x 69.2 x 7.25
147.9 x 73.5 x 6.4
153.9x77.1x7.58
152.6 x 74 x 7.3
155.9x75.8x7.7
Weight (grams)
144
187
129
151
168
159
160
Processor/RAM
QS 810 /3GB
MTK6752/2GB
QS 820/3GB
QS 615/2GB
QS 652/4GB
QS 652/4GB
QS450/4GB
Operating system
Android 5.0
Android 5.1
Android 6.0
Android 5.0
Android 5.1
Android 6.0
Android 7.1.2
Storage/Expandable
32GB/128GB
16GB/200GB
32GB/No
16GB/128GB
32GB/128GB
64GB
64GB/256GB 16MP/24MP
Model
20.7MP/5MP
13MP/13MP
16MP/4MP
13MP/8MP
13MP/8MP
12MP and 8MP/ 16 MP
2,930
2,930
3,000
2,450
3,000
3,160
3,225
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes/No
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
June, 2015
August, 2015
April, 2016
June, 2015
April, 2016
42,736
September, 2017
26,990
27,799
24,999
21,400
23,980
22,990
21,990
Rear/Front Camera Battery (mAh)
Music Player/FM Launch Price Rs.
RS. 30,000 AND ABOVE
RS. 30,000 AND ABOVE
MODELS
RS. 30,000 AND ABOVE
APPLE
PARAMETERS
iPhone 6
iPhone 6Plus
iPhone SE
iPhone 6S
iPhone 6S Plus
iPhone 7
iPhone 7 Plus
Display (inches/res)
4.7/750 x 1334
5.5/1080 x 1920
4.0/640 x 1136
4.7/750 x 1334
5.5/1080 x 1920
4.7/1334x750
5.5/1920x1080
Dimension (mm)
138.1 x 67 x 6.9
158.1 x 77.8 x 7.1
123.8 x 58.6 x 7.6
138.3 x 67.1 x 7.1
158.2 x 77.9 x 7.3
138.3x67.1x7.1
158.2x77.9x7.3
Weight (grams)
129
172
113
143
192
138
188
Processor/RAM
A8,M8/1GB
A8,M8/1GB
A9,M9/2GB
A9,M9/2GB
A9,M9/2GB
A10 Fusion, M10/2GB
A10Fusion, M10/3GB
iOS 9
iOS 9
iOS 9.3
iOS 9
iOS 9
iOS 10
iOS 10
16GB,64GB/No
16GB,64GB/No
16GB,64GB/No
8MP/1.2MP
8MP/1.2MP
12MP/1.2MP
12MP/5MP
12MP/5MP
12MP/7MP
12MP,12MP/7MP
1,810
2,915
1,614
1,715
2,750
1,960
2,900
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/yes/Yes
Yes/Yes/Yes
Dual SIM
No
No
No
No
No
No
No
Yes/No
Yes/No
Yes/No
Yes/No
Yes/No
Yes/No
Yes/No
September,2014
September,2014
March, 2016
September,2015
September,2015
October,2016
0ctober,2016
23,999
24,999 onwards
24,000 onwards
39,990 onwards
48,998 onwards
45,775 omwards
59,999 onwards
Model
Operating system Storage/Expandable Rear/Front Camera Battery (mAh)
Music Player/FM Launch Price Rs.
www.mymobileindia.com
16GB,64GB,128GB/ No 16GB,64GB,128GB/ No 32GB/128GB/256GB 32GB/128GB/256GB
JULY 2018 I 123
MYGUIDE RS. 30,000 AND ABOVE
RS. 30,000 AND ABOVE
MODELS
RS. 30,000 AND ABOVE
APPLE
PARAMETERS
ASUS
BLACKBERRY
8
8 Plus
Zenfone Zoom
Zenfone 3 Deluxe
ZenFone AR
DTEK 60
KEYone
4.7/750 x 1334
5.5/1080x1920
5.5/1080 x 1920
5.7/(1920x1080)
5.7/1440x2560
5.5/2560x1440
4.5/1080 x 1620
Dimension (mm)
138.4 x 67.3 x 7.3
158.4 x 78.1 x 7.5
158.9 x 78.8 x 11.95
156.4x74.4x7.5
158.7 x 77.7 x 9
153.9x75.4x7
149.1 x 72.4 x 9.4
Weight (grams)
148
200
185
172
170
165
180
Processor/RAM
A11 Bionic
A11 Bionic
IA Z3590/4GB
QS 820,821/6GB
QS 821/8GB
QS 820/4GB
QS625/3GB/4GB
iOS 11
iOS 11
Android 5.0
Android 6.0
Android 7.0
Android 6.0
Android 7.1
2GB/64GB/256GB
3GB/64GB/256GB
128GB/ 128GB
256GB/128GB
64/256GB
32GB/2TB
32GB/64GB/256GB
12MP/7MP
12MP/12MP/7MP
13MP/5MP
23MP/8MP
23MP/8MP
21MP/8MP
12MP/8MP
1,821
2,691
3,000
3,000
3,300
2,610
3,505
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
No
No
Yes
Yes
Yes
No
Yes
Yes/No
Yes/No
Yes/No
Yes
Yes
Yes/No
Yes/Yes
September, 2017
September, 2017
January, 2016
September,2016
August, 2017
November,2016
August, 2017
61,990
70,800
26,999
25,999
49,990
29,999
39,990
Model Display (inches/res)
Operating system Storage/Expandable Rear/Front Camera Battery (mAh)
Music Player/FM Launch Price Rs.
RS. 30,000 AND ABOVE
RS. 30,000 AND ABOVE
MODELS
RS. 30,000 AND ABOVE
PARAMETERS
HUAWEI
HTC
Pixel 2
Pixel 2 XL
Nexus 6P
P9
P20 Pro
10
HTC U Play/Ultra
5/1920x1080
6/1440X2880
5.7/1440 x 2560
5.2/1920x1080
6.1/1080x2240
5.2/ 2560X1440
5.2/1080X1920/ 5.7/2560X1440
Dimension (mm)
145.7x69.7x7.8
157.9x76.7x7.9
159.3 x 77.8 x 7.3
145x70.9x6.95
155 x 73.9 x 7.8
145.9 x 71.9x 9.0
162.41X79.79X7.99
Weight (grams)
143
175
178
144
180
161
145/175
Processor/RAM
QS835/4GB
QS835/4GB
QS810 /3GB
Kirin 955/3GB,4GB
Kirin 970/6GB
QS 820/4GB
MediaTek/QS821
Operating system
Android 8.0
Android 8.0
Android 6.0
Android 6.0
Android 8.1
android 6.0
Android 6/Android 7
Storage/Expandable
64GB/128GB
64GB/128GB
32GB,64GB/No
32GB,64GB,/128GB
32GB/128GB
32GB/2TB
Rear/Front Camera
12.2MP/8MP
12.2MP/8MP
12.3MP/8MP
12MP,12MP/8MP
40+20+8MP/24MP
12MP/5MP
32GB/256GB/64GB/ 2TB 16MP/16MP/16MP/ 12MP
2,700
2,700
3,450
3,000
4,000
3,000
2500/3000
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
No
No
No
No
No
No
No
Yes/No
Yes/No
Yes/Yes
Yes/Yes
Yes/No
Yes/No
Yes/Yes
October, 2017
October, 2017
October, 2015
August,2016
April, 2018
May,2016
February, 2017
61,000
81,000
34,999/ 39,999
39,999
64,990
34,999
29,999/53,999
Model Display (inches/res)
Battery (mAh)
Music Player/FM Launch Price Rs.
124 I JULY 2018
MYMOBILE
MYGUIDE RS. 30,000 AND ABOVE
RS. 30,000 AND ABOVE
MODELS
RS. 30,000 AND ABOVE
HTC
PARAMETERS
LG
MOTOROLA
ONEPLUS
HTC U11
G4 Dual SIM
G5
V20
Moto X Force
Moto Z
3T
5.5/2560X1440
5.5/1440 x 2560
5.3/ 2560x1440
5.7/2560x1440
5.4/1440 x 2560
5.5/2560x1440
5.5/1920x1080
Dimension (mm)
153.9 x 75.9 x 7.9
148.9 x 76.1 x 8.9
149.4x73.9x7.3
159.5x77.9x7.6
149.8 x 78 x 9.2
153.3x75.3x5.19
152.7x74.5x7.35
Weight (grams)
169
155
159
174
169
136
158
Processor/RAM
QS 835
QS 808 /3GB
QS 820/4GB
QS 820/4GB
QS 810 /3GB
QS 820/4GB
QS 821/6GB
Operating system
Android 7.0
Android 5.1
Android 6.0
Android 7.0
Android 5.1.1
Android 6.0
Android 6.0
Storage/Expandable
64GB/128GB
32GB/2TB
32GB/100GB
64GB/2TB
32GB,64GB/2TB
64GB/2TB
128GB
Rear/Front Camera
16MO/12MP
16MP/8MP
16MP/8MP
16MP,8MP/5MP
21MP/5MP
13MP/5MP
16MP/16MP
3,000
3,000
2,800
3,200
3,760
2,600
3,400
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
No
Yes
Yes
Yes
No
Yes
No
Yes/Yes
Yes/No
Yes/No
Yes/No
Yes/Yes
Yes/No
Yes/Yes
July, 2017
May, 2015
April,2016
December,2016
November, 2015
October,2016
December.2016
47,999
34,800
25,999 onwards
54,999
25,990
39,999
25,990
Model Display (inches/res)
Battery (mAh)
Music Player/FM Launch Price Rs.
RS. 30,000 AND ABOVE
RS. 30,000 AND ABOVE
MODELS
RS. 30,000 AND ABOVE
SAMSUNG
PARAMETERS
Galaxy S6
Galaxy S6 Edge
Galaxy A9 Pro
Galaxy Note 5
Display (inches/res)
5.1/ 1440 x 2560
5.1/ 1440 x 2560
6/1920x1080
5.7/1440 x 2560
5.1/2560 X 1440
5.5/2560 X 1440
5.8/6.2/2960X1440
Dimension (mm)
143.4 x 70.5 x 6.8
142.1 x 70.1 x 7
161.7x80.9x7.9
153.2 x 76.1 x 7.6
69.6x142.4x7.9
72.6 x 150.9 x 7.7
148.9 x 68.1 x 8.0/159.5 x 73.4 x 8.1
Weight (grams)
138
132
210
171
152
157
155/173
Processor/RAM
Octa core /3GB
Octa core /3GB
octa-core/4GB
Quad core /4GB
Exynos 8890/4GB
Exynos 8890/4GB
Exynos 8896
Android 5.0.2
Android 5.0.2
Android 6.0
Android 5.1.1
Android 6.0
Android 6.0
Android 7.0
Storage/Expandable
32GB,/No
32GB/No
32GB/256GB
32GB/No
32GB/200GB
32GB/200GB
64/256GB
Rear/Front Camera
16MP/5MP
16MP/5MP
16MP/8MP
16MP/5MP
12MP/5MP
12MP/5MP
12MP/8MP
2,550
2,600
5,000
3,000
3,000
3,600
3000/3500
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
No
No
Yes
No
Yes
Yes
No
Yes/No
Yes/No
Yes/Yes
Yes/No
Yes/-
Yes/-
Yes
March, 2015
April, 2015
September,2016
August, 2015
March, 2016
March, 2016
April, 2017
26,990
34,900
32,490
40,900/43,900
32,900
38,900
53,00/58,900
Model
Operating system
Battery (mAh)
Music Player/FM Launch Price Rs.
www.mymobileindia.com
Galaxy S7
Galaxy S7 Edge
Galaxy S8/Plus
JULY 2018 I 125
MYGUIDE RS. 30,000 AND ABOVE
TABLETS
MODELS
RS. 30,000 AND ABOVE
PARAMETERS
SAMSUNG
SONY
APPLE
Note 8
Xperia Z5 Dual
Xperia X
Xperia Z5 Premium
Xperia XZ
iPad Mini 2
iPad Mini 4
Display (inches/res)
6.3/1440 x 2960
5.2/1080 x 1920
5/1920x1080
5.5/ 2160 x 3840
5.2/1920x1080
7.9/1536 x 2048
7.9/1536 x 2048
Dimension (mm)
162.5 x 74.8 x 8.6
146 x 72 x 7.3
143 x 69 x 7.7
154.4 x 76 x 7.8
146x72x8.1
200 x 134.7 x 7.5
203.2 x 134.8 x 6.1
Weight (grams)
195
156.5g
152
181
161
331
298.8/304
Processor/RAM
Exynos 8895/6GB
QS 810/3GB
QS 650/ 3GB
QS 810/3GB
QS 820/3GB
A7,M7/1GB
A8,M8/2GB
Android 7.1.1
Android 5.1
Android 6.0
Android 6.0
Android 6.0
iOS 8
iOS 9
64GB/128GB/256GB
32GB/200GB
64GB/ 200GB
32GB/200GB
64GB/256GB
16,32GB/No
16GB,64GB,128GB/No
12MP/12MP/8MP
23MP/5MP
23MP/13MP
23MP/5MP
23MP/13MP
5MP/1.2MP
8MP/1.2MP
3,300
2,900
2,620
3,430
2,900
23.8w
19.1W
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/No
Yes/Yes/Yes
Dual SIM
Yes
Yes
Yes
Yes
Yes
No
No
Yes/No
Yes/-
Yes/-
Yes/Yes
Yes/Yes
Yes/No
Yes/No
September, 2017
November, 2015
July, 2016
November, 2015
October,2016
November, 2015
Spetember, 2015
67,900
37,000
38,990
47,990
49,990
28,460 onwards
44,500
Model
Operating system Storage/Expandable Rear/Front Camera Battery (mAh)
Music Player/FM Launch Price Rs.
TABLETS
TABLETS
MODELS
TABLETS
APPLE
ASUS
MICROMAX
iPad Pro 9.7-inch iPad Pro 12.9-inch iPad Air 2 with Wi-Fi WiFi/ Wi-Fi + Cellular WiFi/ WiFi + Cellular
ZenPad 8
LapTab
Galaxy Tab S3 9.7
Tab A
PARAMETERS
Model
SAMSUNG
9.7/2048x1536
9.7/1536 x 2048
12.9/2732 x 2048
8.0/1280 x 800
10.1/1280X800
9.7/ 1536 x 2048
8/800 x 1280
Dimension (mm)
240 x 169.5 x 6.1
240 x 169.5 x 6.1
305.7 x 220.6 x 6.9
209 x 123 x 8.5
259.2 x 175.4 x 9.2
237.3 x 169 x 6
212.1 x 124.1 x 8.9
Weight (grams)
437
1
713/ 723
350
1.1kg
429
364
Processor/RAM
A8X,M8/1GB
A9X,M9/2GB
"A9X,M9 /4GB"
QS MSM8929/2GB
Intel 4 Gen/2GB
QS 820/3GB
QS425/2GB
iOS 9
iOS 9.3
iOS 9
Android 5.0
Windows 10
Android 7.0
Android 7.1
16GB, 64GB/No
32GB,128GB,256GB/ No
32GB/No
16GB/-
32GB/64GB
32GB/256GB
16GB/256GB
8MP/1.2MP
12MP/5MP
8MP/1.2MP
8MP/2MP
2MP/2MP
13MP/5MP
8MP/5MP
27.3W
27.9 W
38.5W
4,000
7,700
6,000
5,000
2G/3G/4G
-
Yes/Yes/Yes
-
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
No
No
No
No
No
No
No
Yes/No
Yes/No
Yes/No
Yes/No
Yes/No
Yes/No
Yes/No
October, 2014
March, 2016
November, 2015
July, 2015
2,015
June, 2017
October, 2017
38,000
49,900 Onwards/ 61,900 onwards
65,900 nwards/ 85,900 onwards
12,496
10,999
47,990
17,990
Display (inches/res)
Operating system Storage/Expandable Rear/Front Camera Battery (mAh)
Music Player/FM Launch Price Rs.
126 I JULY 2018
MYMOBILE
by invitation
Guest Column
The Future Ready Workforce A look at how HR is playing a pivotal role in the rise of India’s tech industry
By Pragati Khare
T
“The key to success is choosing a be critical in the dynamic technology industry. With platform that is most relevant to the ever-increasing the user and is user friendly. The competition in tech industry, HR moto is “Keep it simple, keep it needs to adapt to new changes straight”, in order for the workforce and live up to the expectations of to readily adopt the change without organisation. Business sustainability feeling hassled by too much would mean one and only thing— preparing for the future by making the complexity and workforce future-ready. This is where jargon” he role of HR continues to
underlying software designs - making many of the traditional HR systems purchased only a decade ago seem out of date. Today, there are various organisations that are offering automatic tools to analyse the performance management, realtime engagement evaluation, growth of contingent workforce management, find strong job candidates, perform background screening and psychological testing of the candidate, manage the
HR plays the pivotal force in leading the
entire complex process from end to end
change.
via applicant tracking and recruitment
In the technology industry, where the
technology platform which caters to all the
management systems, etc. The key to
environment is changing rapidly, it is
HR functions. Along with choosing the right
success is choosing a platform that is most
critical for organizations and its workforce
platform, another critical factor in driving
relevant to the user and is user friendly. The
to adapt/inculcate the values of speed and
and sustaining change is “mindset”. It is
moto is “Keep it simple, keep it straight”,
continuous learning. In order to support
important for the people managers to be
in order for the workforce to readily adopt
this, HR needs to focus on “hiring right”
mindful of the need to continuously learn
the change without feeling hassled by too
as well as “continuously upgrading the
and grow and support the L&D initiatives.
much complexity and jargon.
skills” of the present workforce on a real
Resistance to change at all levels is one of
The success of any function/initiative
time basis.
the core challenges being faced by HR.
is directly linked to its alignment with the
HR has been experiencing noteworthy
Top management can play a critical role in
overall business objective. Thus, in order
changes all thanks to the evolution of
helping HR in overcoming it by personally
for any practice to become a best practice
information technologies in the last two
endorsing the use of technology/automation
will depend on its relevance to the vision
decades. While organizations realize that
in HR practices.
and big picture of the organization. At
to prepare for the future is to invest in both
Human resource technology is
the end of the day, it is all about business
technology and its people, HR will have to
undergoing one of the most disruptive
partner with technology and use it as the
periods it has seen in a decade. Everything is
performance, and HR must work directly towards the success of the business. n
key enabler in talent management. One of
changing, and rapidly—including the types
the key challenges being faced by HR today
of technology HR professionals use; the
is evaluating and implementing the right
experiences those systems deliver and the
www.mymobileindia.com
The author is Head, Human Resource at COMIO Smartphones
july 2018 | 127
Review
Apptastic
BrainBaazi
An app that takes trivia quizzing to new heights!
A
s the name suggests,
ranked among top free gaming apps in
while testing the app, it’s a good
BrainBaazi has a lot to do
India. It currently has over 500K daily
experience to share with you.
with the application of your
concurrent streamers and is growing at
brain. It is something that
a rate of 10% on a daily basis. Although
challenges you to answer few questions of general knowledge and win a cash prize instantly. BrainBaazi, a live trivia show app launched by Times Internet in February this year, is somewhat similar to the TV quiz shows – it seems to have adopted the Kaun Banega Crorepati concept and implementing it to accommodate millions of users at once. The application has garnered a big user base in a short span of time which can be gauged from the fact that it has attained millions of downloads on Google Play and App Store and is
128 | july 2018
I got eliminated at the seventh question
Simple Interface As the rule of the game, you need to sign up in the app first, then it comes a small video where the basic rules of the game are instructed. The app
has a very simple user interface which
how many of them got eliminated, and
makes the game easy to play and earn
how many users are still in the contest.
bucks. One of the best parts with this
It is enough to give the users the idea of
app is that it offers fast registration and
the prize money that they can get. Over
doesn’t have any in-app purchases.
all, this is good from the revenue point
The app plays a short video before the
of view, as users keep logging in to the
quiz begins, in order to keep the users
app repeatedly to play the quiz.
occupied and enthused. The videos not only entertain you but also give a hint to
Perfectly Timed
the participants that something related
Even though a number of such apps
to that could be asked during the show.
came in the recent past such as Loco,
Quiz Every Day
iQLive and Mob Show, BrainBaazi is quite convenient; owing to its
The app goes live with a quiz at 1 pm
cool timing i.e. 1 pm when people,
and 9 pm daily. Since anyone can be a
especially professionals are usually free
part of this show, all participants play
from their work, enjoying their lunch
the same game simultaneously. The
time. Similarly, 9 pm is the time when
game goes on for a period of about
the people are usually at home relaxing
20 minutes. The questions are trivial
with their family members. Since it is
and direct and the users are given only
a neatly packaged pre-dinner or post-
10 seconds to answer, thus making
dinner activity, what can be a better
it ‘either you know it or don’t’ type of
brain exercise than the BrainBaazi
quiz. After every game, winners are
where there is also a chance to win
announced. The winners may be one,
money. On the other hand, Loco, which
two, three, four… and so on. Hence,
follows the same format as BrainBaazi,
in case of multiple winners, the prize
goes live at 1.30 pm and 10 pm every
money gets divided amongst them.
day. The other big differentiating factor
What makes it even more interesting
is the winning amount, which is only
is that the quiz is interactive in nature,
Rs 12,500 compared to the huge sum
with a quizmaster conducting the
BrainBaazi claims to be offering. The
show for the entire 20 minutes, giving
Mob Show is even lesser lucrative. It
insights about the various questions
offers modest rewards in the range
along with some exciting trivia.
of Rs 1,500 to Rs 10,000 and has
Considering the positive response it
quizzes at 4 and 7 pm when people
is receiving, Times Internet is also
are mostly stressed out because of too
reported to be exploring other timings
much work and pressure.
for the quiz as well.
Instant Reward
Keeps you Engaged Although the app is ideal for people
As far as the winning amount is
who love trivia, the sad part is that
concerned, BrainBaazi allows users
it’s hard to make a good amount of
to win instant cash up to Rs 1 lakh by
money in one go due to its huge user
answering 11 questions. The winning
base. One has to be a regular to make
amount instantly goes in the PayTM
more money in one or the other game.
or Mobikwik wallets of the winners.
No matter how lucky you are, it’s an
Interestingly, after each question, the
engaging app that keeps you hooked up
players get to know how many users
and motivated for the next show. n
have answered the question correctly,
Review
Apptastic
ramesh@mymobile.co.in
july 2018 | 129
Apptastic
Zappfresh Get the best fresh meat products at your doorstep with this app To ensure the best of farm-to-fork
freshness will present your meal satisfying
superior grade farms to brings you the
and deserving reminiscing. Other varieties
fresh meat online, only the best breeds of
of chicken such as regular curry cuts,
livestock, bypassing local meat Market,
drumsticks, thighs, breasts, and wings,
wholesalers and butcher shops. Innovative
which will deliver your chicken meals
technology is used at every step of the
delicious than ever. You’ll get the online
cold chain supply, right from slaughtering
chicken delivery in Gurgaon and All over
to the online delivery of the meat in neat
Delhi/NCR.
packaging. Meat products are air-chilled
P
eat non-vegetarian food know the importance of fresh meat
ingredients but getting the same in a place like Delhi can be challenging due to distance, time and often the reliability factor. Sensing an opportunity, the duo of Deepanshu Manchanda and Shruti Gochhwal went on to start a home delivery online and app platform for fresh quality meat products by the name of Zappfresh in July of 2015, under the aegis of DSM Fresh Foods Pvt Ltd. The platform got a boost when Dabur Vice Chairman Amit Burman and SIDBI Venture Capital
Mutton: Fresh mutton which you’ll
with zero water absorption to avoid
never find anywhere else even in your
bacterial growth.
nearest meat market. Freshness and
Zappfresh provides the convenience
eople who love to cook and
chicken lollipop and much more whose
experience, Zappfresh partners with
quality which defines the uniqueness
of high quality, hygienically cut raw meat,
of Zappfresh because we believe in
procured fresh from farms, delivered at
the Quality. Fresh and clean curry cut,
your doorstep, just in a few taps.
boneless, keema and liver primarily for
Zappfresh, offer the full range of Quick access to wholesome meat products, raw as well as cold cuts, marinated and ready-to-eat category.
n
Easy pre-ordering at a time slot and delivery location convenient to you
n
One can pay in advance or opt for the cash-on-delivery method.
n
Zappfresh’s ‘freshness rating’ technology ensures that you track your farm-to-fork product delivery cycle.
n
curries are finely made, and masses of quality makes it delicious. Seafood and Fish: Dodge stinking visits to the seafood shops. You can order Highquality seafood from Zappfresh at any time. You can buy the delicious range of, salmon, sole, surmai, kolkata bhetki as well as prawns and other types of seafood. Enjoy the taste of sweet seafood which is washed and made according to your choices and their alliance with Indian spices will provide to your appetite desires. Others: Get to buy keema, tikka, kebab, stuffed popcorns and more. At Zappfresh you’ll find the finest and
decided to pump in Rs 20 crore in
fresh seafood, chicken thigh boneless,
Zappfresh. Zappfresh also recently
Chicken Curry Cut, Mutton and other
fresh meat online, what you see is what
appointed Vinod Sawhney, former CEO of
varieties of Meat are also available. There
you get, is exactly how nature intended it.
Reliance Communications as an adviser.
is a lot of emphasis on maintaining
So, cook your favorite dishes and bite into
SaWhat is commendable is the fact that
highest-grade quality check at every
the delicious, lusciousness of fresh farm
Zappfresh is supposed to have broken
step, and hence each product bought
meat with no compromise whatsoever and
even within 8 months of its launch!
from Zappfresh is 100% natural, with no
100% assurance of nutritional value. No
added preservatives, growth hormones or
more compromises, no inconvenience,
antibiotics.
just the unmistakable juicy, all-natural
So here are its USPs: Zappfresh procures meat from the farms
meat. Safeguarding your health has never
and ensures the product reaches the end
What it offers:
customer in the chosen time slot the same
Chicken: Buy chicken online from a mixed
preservatives, artificial flavors, and growth
day once the order is placed on its portal.
collection to relieve your refinements-
hormones with Zappfresh. n
It sells both raw and ready-to-cook meat.
buds. Buy chicken thigh, chicken breast,
130 | july 2018
been more critical. Say NO to harmful
team@mymobile.co.in
MYMOBILE
Apptastic
Review
VuLiv Player A cool and clean integrated media app
Q
By Vanshika Malhotra uite recently a new app, dubbed the VuLiv entered
the app arena and left a promising impact. Touted to be ‘a must have for the millennial’ I got a chance to go through the app and find for myself as to whether or not the app is fulfilling. Here is what I think of it:
A Brief Facilitating the online and offline ends of the bridge, the VuLiv Player app showcases a mixture of any device’s internal media such as photos and videos, as well as recommends online media (divided in various genres to choose from) for the users to view, even when there is no internet. The app supports all types of file extensions, and comes with various features such as slide-show mode, equaliser, and folder view.
User Interface
the purple plus white theme has a clean
much more, providing me with even
The app has a very easy-to-use UI with
and organized user interface which
more abilities. Additionally, the app
the Home featuring the recommended
allowed me to browse through it with
allows clicking photos and videos using
videos cumulated from various video-
convenience and effortlessness.
the app’s camera and the Tags options
streaming platforms. The Home houses
makes searching easy.
a vertical menu bar at the bottom which
My view
(from left to right) has the Photos section
The VuLiv Player app helped me stream
single platform for the in-house as well
for images of the smartphone, the Videos
content, all present under one umbrella.
as third-party media storing/viewing.
section for videos of the smartphone,
This allowed me to stick to one single
My experience with the app has been
the Music section for the music, and the
platform without the need to add several
nice, and I further look forward to more
Play section which is the default Home
apps to my smartphone. There was
features being added to the platform.
page.
content from YouTube, Voot and various
At the top lies the Search bar when you need to look for something, along with the three-dotted menu bar to the
In totality the app is a proficient
other platforms giving me the liberty to
Availability
choose from a single app.
The VuLiv Payer app is up for grabs for
The Photos and Videos sections store
free via the Google Play Store for the
top right which is home to offline videos
all the media from your smartphone,
Android users and the App Store for the
if you have any.
with several added features such as
iOS users. n
Overall, the VuLiv Player app with
www.mymobileindia.com
the edit option, the share option and
team@mymobile.co.in
july 2018 | 131
In Conversation
face to face
“We offer convenience to customers who transact digitally repeatedly in small value transactions on online portals” For faster payment checkouts and to decrease the amount of friction of online payments, one of the India’s leading digital payments firm, PayU has unleashed ‘LazyPay’, which especially helps for faster checkout of small value transactions on various e-commerce platforms. It is an innovative payment service that has been built to provide an easy payment option for day-to-day purchases. Users have flexibility to club all LazyPay transactions and make consolidated payments through LazyPay dashboard. Consolidated invoice summary is generated on 1st & 16th of every month. They can pay back the amount right after the transaction until the next due date to avoid late penalty charges. Nijhum Rudra spoke to Pallav Jain, Business Head, Consumer- PayU India about the important reason behind forming LazyPay, business models and how it is reducing friction in the online payment platforms. Can you please describe the business
experience privilege at airport check-in
models of LazyPay and what are your
when you travel frequently. Our focus is
key focus areas in India? LazyPay is a
to target more than 10 million users in
deferral payment option to drive faster
next one year.
purchase experience and is meant
00 | july 2018
for anyone and everyone who digitally
Online payments are expanding very
transacts. At PayU India, our endeavor
quickly in India and around the world,
is to provide world class experience
which is also risking security details of
to consumers and drive higher
users. In this scenario, can you please
conversions to the merchants. The aim
explain some of the biggest challenges
of the product is to reduce friction on
your users are facing and how LazyPay is
online checkouts and achieve a zero-
tackling those difficulties? Almost 70%
drop situation for online purchasing.
of our customers have done more than
This product is targeted towards
2 transactions on the platform. In our
savvy users who transact
first year of operations we haven’t faced
frequently on the internet.
any challenges. We had already
Typically, the age-
factored an average 1-1.5% defaulting
group of 21 to 35.
consumer base as we have strong data
We want to provide
points collected over the years. We
them premium
will continue to use machine learning
experience for
algorithms to predict customer defaults.
payment akin
PayU processes more than a million
to the way you
transactions every day. Each transaction
MYMOBILE
generates 15 direct variables, which helps to draw up a profile of the customer and come up with a ‘trust score’. This trust score further helps to identify creditworthy customers, who can checkout using LazyPay without going through the payment process. As far as data security is concerned, firstly, the data is being monitored by machines, and with consent from the user. We are not able to use all the data, we use only the parts which are essential
“The digital where LazyPay wins. LazyPay breaks Payments market is cluttered routine of customers. LazyPay the clutter in the digital payment has prior agreement in terms of ecosystem and offers ease of at the moment. There are a lot of security with merchants when experience. options for consumers in form of wallets, no transactions are taking UPI, etc making it extremely confusing place, safeguarding their What are the various verticals you business interest this way. are operating in? LazyPay has for the customers. However, with each more than 100+ big merchant of these payment options, there is a What are your current market in various categories like food, PIN, OTP, etc that is required. LazyPay strategies and how much market travel, entertainments, ticket share you are trying to achieve this bookings, bill payments, etc. eliminates all this and makes year? We are targeting to get more It gives services to Bookmyshow, payments frictionless and than 10 million users in next one Swiggy, Zomoto, Foodpanda, and a half year and we will continue to Freshmenu, Box8, Niki.ai, Aditya Birla seamless” for our model. Machine learning enables us to monitor the payment
scale our credit business and make credit
Fashion, Redbus, Hathway, ACT, Ixigo,
accessible to masses. What are some of your biggest differentiating
Scootsy, Redbus, Faasos, Abhibus, Ridlr ours, they can buy/order stuff with a single-
Ferns & Petals, Tikona, Croma, and PVR,
click process.
etc.
aspect in the market that helps you constantly
The digital Payments market is cluttered
stay ahead of the curve? LazyPay is a
at the moment. There are a lot of options
Do you have something stored in your
product extension of Pay U, India’s leading
for consumers in form of wallets, UPI,
roadmap for the coming years? LazyPay
payment gateway which has conceived this
etc making it extremely confusing for the
has witnessed over 100%+ MoM growth.
product. PayU India provides the world-
customers. However, with each of these
Our merchants are impressed with this
class experience to consumers and drives
payment options, there is a PIN, OTP, etc
unique concept and have mentioned to
higher conversions to the merchants.
that is required. LazyPay eliminates all
us that the response to LazyPay has been
LazyPay is the perfect example of our
this and makes payments frictionless and
overwhelming as it offers convenience
philosophy of simplifying online payment
seamless.
and simplifies transactions since its
process wherein we separate purchase and
While there are number of wallets and
frictionless. It boosts the revenue since the
payment experience and provide deferral
digital payments options available to the
customers can complete their transactions.
payment facility to the consumer. Being
consumers, the LazyPay feature is aimed
It also incentivizes the customer to return
a consumer-centric payment platform,
at providing convenience and premium
to the platform for another purchase. To
LazyPay gives consumers the option of
check out experience to customers who
continue offering premium experience but
paying later at their convenience. I would
transact digitally repeatedly in small
with a higher credit limit, in future we aim
like to highlight here that It is not a question
value transactions on online portals. The
to provide an increase the credit limit for
of having money for some people, they just
need the of the hour is convenience and
want convenience, and with a platform like
premium checkout experience, this is
our customers. n nijhum@mymobile.co.in
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In Conversation
face to face
july 2018 | 133
Gadget Corner
add-ons
Intex new audio line-up For the music loving generation
H
omegrown company Intex has rolled out a slew of audio accessories catering
to the needs of audiophiles in India, falling in the price bracket of Rs 1,500 to Rs 2,500. The audio accessories include BT-14 & BT-208 wireless earphones, BS10 & BS20 portable speakers, BSH 2000 wireless headphone, and HFK 601 wired earphone. The BT-14 and BT-208 wireless earphones are specified for usage during workout and exercises, while the trendy BS10 & BS20 portable speakers for a portable and ‘free from bondage’ music experience. While the BSH 2000 wireless headphone is another pair of Bluetooth-enabled earphones, the HFK 601 wired earphone is a wired one. n
Riversong Wave 02 Smart Fitness Band A band that redefines fitness
R
iversong Technology has unveiled a new smart
Music control, Camera
fitness band, dubbed the Wave
control, Do not disturb,
02 in India. The Wave 02 band
Display Change, Water
claims to be lightweight and
drinking reminder,
caters to the diverse needs
Switch Text Direction,
of fitness enthusiasts. It is
Alarm Function and
available via Amazon India.
Sedentary Reminder.
The smart fitness band
T h e Wa v e 0 2
comes with several features,
requires
which are Heart Rate Monitor,
connected to the
SpO2, Blood Pressure
app R.S CARE for
to
be
Monitor, Activity Tracker
Wave O2 (available
(Running, Bicycling,
via Google Play Store
Climbing,
Football,
and App Store) for
Basketball etc), Sleep
the users to monitor
Monitor, USB Charging
the aforementioned
Port,
134 | july 2018
Alert (Call, message etc),
Notification
features. n
MYMOBILE
Truvison TW3263 LED TV Enjoy the premium TV indulgence
E
urope-based consumer electronics company
your pictures come alive. Raising the bar of innovation,
Truvison has come up with its newest LED TV,
the TV is aimed at providing impeccable and seamless
featuring 32-inches of Full HD screen with the true combination of colour, brightness and detail to every visual, enriching your visual experience.
entertainment. If browsing through channels was merely a thought, enjoy the premium TV indulgence. Operated over the
The LED TV comes equipped with cornea technology
high quality drivers/processors, the TV runs along
that balances the emitted light and offers number of
several pre-installed features to let you do more, enjoy
pixels, is designed to offer a better viewing experience
more. No more entangling into wires, share and play
and ensures relaxed display visually. The TW3263
data wirelessly, since the TV is integrated with two
Full HD TV comes with a dynamic contrast ratio of
different USB inputs.
300000:1, so experience the brightest and darkest
Hosting extensive connectivity options, the TW3263
efficiency with its picture enhancement function paired
LED TV comes with 2 HDMI inputs and delivers ultimate
with Wide Colour Enhancer. Crafted with Ultra Slim
media viewing pleasure. So, enjoy operating your smart
Bezel that becomes the centre of attraction, experience
devices on a bigger, brighter and clearer screen. The TV
the theatre-like ambience seamlessly.
also features energy saving technology that consumes
The TV comes equipped with Clear Voice 2 technology that delivers the top-notch audio output. The SRS
Gadget Corner
add-ons
less power but delivers the best of all aspects. The TV is available at the leading stores across India. n
integrated technology focuses on implementing the stereotypic sound and surpassing audio output making
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R 18,490 Price: IN
july 2018 | 135
Gadget Corner
add-ons Echo Wireless In-ear Headphones Made for the true audiophiles
D
omestic company Boult Audio has expanded its range of wireless earphones in India by launching
Price: INR 2,249
Echo, its true wireless in-ear headphones. Available
it to connect to two
online on Myntra, the headphones come with CSR8635
different devices.
chipset along with the neodymium drivers to produce
It comes with a pod
synchronised sound. Echo has a built-in-condenser MIC
case that provides a unique
to receive calls in HD. Voice assistance supported by
earphones magnetically. The pod falls gently into the
Echo include Apple’s Siri and Google Assistant. The
magnetic charging pod case and have the power to be
headphones are said to have 120 hours of standby and
fully charged thrice.
8 hours of music streaming after single charge.
way to charge the
The device comes with ear fins and the silicone
Echo claims to have a deep bass, ergonomic design
eartips that provide comfort as well as perfect fit
and fit all in one lightweight ear piece. It comes enabled
to the headphones. The Echo pods are also IPX4
with a touch mechanism which is both convenient
certified making them sweat proof and fit for long
and intelligent. The touch mechanism allows users to
hours’ usage. The headphones weigh 12gm and come
single and double tap to accept, reject, end and redial
with noise isolation up to 24db. Platforms supported
calls, play or pause music, and switch tracks. Echo
by Echo headphones include Android, RIM, Windows
can also be used as two different monopods, enabling
and iOS. n
Ambrane Plush PP10 Powerbank Digital charging display makes it even more exciting
A
dding yet another product to its Plush series,
in its lifetime beginning a new battle in power.
Ambrane India has launched its newest 10,000mAh
The PP10 has a clear digital charging display that
PP10 powerbank in India. It has 2 USB charging ports.
accurately displays the status of charge left in the power
The Plush PP10 offers a conversion rate of 80 per cent,
bank. Fabricated with the superior quality polymer
and automatically adjusts output based on the device.
battery, the massive capacity with the modest design is
The ultra-large-capacity of power can full-charge your
the perfect combination of being portable and powered.
smartphone on an average 3-4 times, sufficiently
Built with ABS body, its sturdy design makes it easy to
enabled for talk time and support with multimedia
carry during outdoor activities and your pocket holds
devices, along with the ability to cater 500 power cycles
its light-weight effortlessly. With nine
R 2,499 Price: IN
layers of advanced chipset protection and quality polymer cell, the BIS Certified power bank features a horde of advanced safety features including Short Circuit Protection, Over-charge Protection, and Over Discharge Protection & Over Voltage Protection, which assures maximum user and device safety at all times. Compatible with all smart devices, the powerbank comes in shades of Black and Grey. It is available at leading retail and e-tail stores across India n
MYMOBILE
Energy Sistem’s new home audio portfolio Address the growing base of smartphone users
S
panish audio tech major Energy Sistem
at Rs 7,999. All four Energy speakers come in two
Technology has rolled out a new range of Energy
colour options - Black and Wood.
Sistem Tower system and Music Box Bluetooth
Products launched under the Music Box Bluetooth
speakers in India. The product categories include
speakers range are Music Box BZ6 and Music Box
Energy Tower 8g2, Energy Tower 5, Energy Tower
BZ3. Music Box BZ6 is a 12W portable wireless
3g2, Energy Tower 1, Music Box BZ6 and Music Box
speaker and sports Bluetooth technology with FM.
BZ3. The home-audio products are priced between
The speaker claims to come with playback time of
Rs 4,999 to Rs 18,999.
24 hours and has a 2.1 configuration. It supports
Energy Tower 8g2 is a Hi-Fi tower with 120 W output power. It comes at the price of Rs 18,999.
playback with SD Card and USB Drive up to 64 GB. Music Box BZ6 is priced at Rs 7,999.
The new speaker supports multiple connectivity
The 6W Music Box BZ3 speaker comes with
options that include Optical input, RCA In/Out, FM
Bluetooth technology. It plays music from USB, SD/
and Bluetooth 4.1. It carries S/PDIF digital optical
MMC or Audio-In and supports Backlit display, FM
input and digital audio processor (DSP) of 24 bits/96
radio and rechargeable battery. It is priced at Rs
KHz. Tower 8g2 comes with an integrated port for
4,999 and comes in Red and Blue colours. n
Gadget Corner
add-ons
charging and a remote control. Energy Tower 5 speaker comes with 60 W output power and features Bluetooth connectivity, FM Radio, USB port and a SD/SDHC card reader. It is priced at Rs 13,999. Energy Tower 3g2 comes with the 2.1 audio system, USB/Micro SD player, FM radio, 3.5mm/ RCA Audio In, USB charging point and remote control. It comes at the price of Rs 10,999. Energy Tower 1 sports a substantial design with 4.1 Bluetooth and LED display. The device supports 30 W power and 3.5 mm RCA input, and is priced
july 2018 | 137
Gadget Corner
add-ons
Quantum Hi Tech QDIS IP 13MD3336 The IP digital video camera offers an eye for detail
F
urther augmenting its security and surveillance
addition to motion detection and a recording function
segment, IT peripherals manufacturer Quantum
which makes it ideal for a wide range of monitoring
Hi Tech recently unveiled ‘QDIS IP 13MD3336’ IP
tasks, especially in the nights. With real time monitoring
digital video camera that provides a host of benefits,
from devices anywhere, anytime in the world, the mobile
with real-time monitoring and alarms along with several
surveillance lets you access your live video feed without
other possibilities. The IP digital video camera offers
any lag on your android or Apple smartphone. The
HD viewing output of 1280x720P at 25 FPS that lets
camera also has support for mobile detection alarm
you see even the smallest of details on your screen.
center after the screen pop-up reminders and linkage.
It supports real-time video transmission for crystal-
To facilitate better usage, Quantum Hi Tech has also
clear live monitoring. The camera has been specifically
integrated support for WEB configure & unified client
designed for ease of installation and to withstand the dirt
remote monitoring software support into the camera. The
and humidity in outdoor weather conditions.
IP digital video camera can be purchased at the nearest
The camera is incorporated with 1/3M low illumination CMOS sensor that provides a night vision function, in
138 | july 2018
CCTV installers and ecommerce portals. n
Price: INR 3,885
MYMOBILE
Gadget Corner
add-ons
iBall Guard Eagle’s Eye Vigil Security Camera View all the happenings live on your smartphone
D
omestic consumer electronics brand iBall has
and top mode.
introduced the advanced technology to security
Guaranteeing superior quality images, its 2MP high-
(CCTV) with its newest panoramic camera that’s equipped
resolution performance keeps you worry-free about the
with Fish eye lens. The iBall Guard Fish Eye camera
image quality. The 3 Mini Matrix IR LEDs have been fitted
suffices to capture the entire area instead of multiple
to assure the best of visibility and clarity, even in the low
traditional cameras set up. The camera offers eagle’s
light and dark conditions. Its H.264 Video Compression
eye view that brings 360 degree coverage with the 1.44
feature compresses the videos seamlessly, saving lots
mm super-wide lens that no details can escape. With
of space. Moreover, with a Micro SD support of up to
ordinary cameras, a number of subtle details are missed
64 GB, it has the capacity to store bountiful of data.
out in the 2D surveillance; whereas the innovative Fish-
View all the happenings directly on your smartphone,
Eye camera offers an interactive 3D panoramic view to
Tablet PC, and stay tuned all the way. It is engineered
keep an eye on every minute corner. Every angle will be
for easy-installation and easy-configuration that you do
monitored with multi-views, even could be zoomed in
not need any technical expertise. Tiny and discreet in
and out of the visuals in various modes such as fish eye
design, it occupies the least space and blends with the
mode, cylindrical mode, grid mode, tile mode, split mode
surroundings well. n
Price: INR 6,590.
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july 2018 | 139
Gadget Corner
add-ons Sennheiser CX SPORT in-ear Bluetooth Headphones Be on the move with this wireless device
G
erman audio giant Sennheiser recently
offer a further hour of playback, and fully charged
launched the new CX SPORT in-ear Bluetooth
in 1.5 hours. The headphones come supplied with
headphones in India. The CX SPORT brings joy to
a neoprene carry pouch. One can purchase these
any workout with brilliant sound and offers the
headphones via Sennheiser’s official brand store-
freedom of wireless listening in an ultra-lightweight,
shop.sennheiserindia.com n
splash- and sweat-resistant design. The new CX SPORT features ergonomic fins that keep the earbuds comfortably secure. The headphones can either be worn around the neck or in front, with a cable organizer that adjusts the cable length, and an optional clip that can be used to fix the CX SPORT on the workout shirt. With a choice of three fin sizes and a selection of four sizes of ear adapters, it is easy to find a perfect fit that blocks outside noise and helps athletes stay focused. The headphones are equipped with a proprietary speaker system from the audio specialist, delivering clear, detailed sound with an enhanced bass response. The CX SPORT has a breadth of advanced
Price: INR 9,990
features to keep pace with everyday life. Multiconnection capability allows the headphones to be connected to up to two devices simultaneously. Meanwhile, Bluetooth 4.2 and Qualcomm apt-X ensure uncompromised wireless Hi-Fi sound. When using the CX SPORT for watching videos, Qualcomm apt-X Low Latency compatibility keeps the audio transmission perfectly in sync with the visuals. Ease of use is ensured by a three-button inline remote control for managing music and calls. The CX SPORT has a six-hour battery life, which can be fast charged via USB in just ten minutes to
140 | july 2018
MYMOBILE
Gadget Corner
add-ons
Price: INR 3,499
and Samsung. With the 15W of output power, the pad offers super-fast charging and high-quality experience.
Astrum PAD CW300 No more hassles of messing with wires
I
T peripherals manufacturer and new technology brand Astrum has introduced its first wireless
charging solution- PAD CW300. The pad comes equipped with Qi v1.2.3, optimized for faster and efficient charging. Easy to use and handy, the CW300 can effortlessly connect to all the Qienabled smartphones and devices such as Apple
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Featuring elegant design and compact structure, the charging pad is combined with a stylish look. The CW300 is acclaimed for being the first charger to wirelessly power Android phones at the DC output power distinctly at the power up to 15W and the iOS devices at 7.5W distinctly. The pad’s desktop stand is designed to provide the user with a better viewing angle for the screen. The charger claims to boast an intelligent chip that monitors and adjust the charging temperature. The product also comes with a built-in overvoltage, short circuit and overheating protection for safe charging. It is available at the leading stores both online and offline, all across India. n
july 2018 | 141
Gadget Corner
add-ons
Belkin’s power products For people who are always on the go
B
elkin, a leader in mobile accessories market, showcased
pad provides maximum charging efficiency. It is a 10W
its recently launched Boost Up wireless charging pads
universal charging stand that has been tuned for Apple,
for Qi-enabled smartphones, which provides an effortless
Samsung and other Qi enabled devices.
and un-cluttered charging experience to the users. Boost
Belkin mobile power portfolio: The California-based
Up wireless charging pad optimized for iPhone 8, iPhone
company also showcased mobile power products that
8 Plus and iPhone X is one of the fastest wireless charging
complement the iPhone ecosystem. The 3.5 mm Audio
pads available in the market that charges the iPhones at
+ Charge Rockstar adapter plugs in to Lighting connector
a speed of 7.5W without impacting the functionality of it.
and offers users to simultaneously charge their iPhone
Boost Up Qi (5W) is an entry-level wireless charging pad
and listen to music using 3.5 mm headphone jack. It
for the android users that charges at 5W. The charging
will be available for Rs 4,999. For consumers who are
pads come with safety feature that detects foreign objects.
constantly on-the-go, Belkin offers the most compact
It also has a thermal heat sensor that will automatically
and fast charging portable banks equipped with Polymer
stop charging when it is overheated.
battery tech, in 5,000mAh and 10,000 mAh. This new
Future wireless charging pads: Belkin also showcased
pocket power series has the capability to charge multiple
its new Boost Up wireless charging stand that comes
devices at an affordable price point. It will be available
with significant amount of shielding, precision resistors,
for purchase from later this summer, for 5,000mAh – Rs
premium materials and components inside of the charging
2,499 and 10,000mAh – Rs 3,999. n
142 | july 2018
MYMOBILE
Gadget Corner
add-ons
JVC XS-XN511A Speaker Touted to deliver the adrenaline-charged bass sound
E
xpanding its audio peripherals lineup, Japanese
an effortlessly smooth performance sparking high
brand JVC has rolled out its first 5.1 speaker,
frequencies for bold and dynamic treble with a heart
XS-XN511A in India. Armed with 5.1 configured
thumping bass.
subwoofer systems, the speaker claims to deliver the
Featuring a multitude of connectivity functions,
home theatre ambience in your living room. The edgy-
including 1 USB, Micro SD input and AUX input, the
art of stylish and unique LED lights compliments the
user can enjoy the seamless experience of music, from
dĂŠcor; making the speakers the element of charm. The
any source. On the wireless side, Bluetooth connectivity
speaker caters to all the music aficionados and keeps
with an effective range of 10m will enable the user to
the young generation nestling with great pleasure of
play its most loved playlist without the hassle of wires.
listening to music in its purest form.
The inbuilt FM radio function is a boon, to listen to
With 135 Watt PMPO filling the room with theaterquality sound, the speaker with 6.5 inch Subwoofer and front firing woofer with audio crossover integrated with a digital amplifier balances the sound and gives
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latest songs, and one’s favourite RJ. The product is available at the leading stores such as Croma and online portals such as Flipkart. n
Price: INR11,999
july 2018 | 143
Gadget Corner
add-ons Sony In-Car Audio XAV-AX5000 In-car infotainment system with Android Auto, Apple CarPlay
J
apanese tech major Sony has launched an in-car
The device comes with Sony’s extra bass feature
AV receiver XAV-AX5000 with advanced features in
which overcomes engine noise and reproduces clear
India. The device comes with 6.95-inch capacitive touch
sound. It also comes equipped with 2-mode boost steps
screen, enhanced smartphone integration, upgraded
that allow for both delicate and heavy boost settings. A
usability and improved sound quality. The Sony XAV-
built-in 4-channel amplifier delivers 55 watts x 4 (max.
AX5000 claims to allow smarter driving and aids to
at 4 ohms) output power with DRA2 (Dynamic Reality
navigate, communicate and play music from user’s
Amp 2) power IC.
phone with intelligent voice control for every journey. All
The new XAV-AX5000 also features the DSO (Dynamic
this is possible through Android Auto and Apple CarPlay
Stage Organizer) which creates vivid sound image as
which makes it easier than ever to use a smartphone on
if there were speakers on the dashboard. The 10-band
road.
equalizer (EQ10) with 10 pre-sets provides easy and
The device sports Android Auto that enables users
effective frequency adjustment for various listening
to get directions in real time without ever taking their
environments. It also supports Free Lossless Audio
hands off the wheel. It further navigates easily to the end
Codec (FLAC) Audio File Compatibility (via USB terminal
destination, or search for nearby stopovers mid-journey
only) which is an
with a simple intuitive interface and powerful new voice
audio format similar
actions that’s designed to minimize distraction.
to MP3, but with
The Sony XAV-AX5000 has flush mount capacitive
the difference that it
touch screen and one can navigate through maps, sort
compresses without
through playlists, and make phone calls. The 6.95-inch
any loss in quality. n
screen ensures everything is easy to use, and wakes up 2.5 times as fast as previous models, so one can get on
team@mymobile.co.in
the road faster.
Price: INR 24,990
144 | july 2018
MYMOBILE
Exclusive
Vantage Point
After ‘affordability’, Indian handset market needs to address ‘accessibility’
T
By Sudhir Kumar here is no doubt the
the rural and urban India. After having
mobile telephony has
addressed the issue of affordability,
been growing rapidly
we are now moving towards designing
in India. Yet the divide
handsets that can be used by all to add
between rural and urban mobile
the accessibility factor.
penetration is still as wide as 41%.
Another issue that must be
The major reason for this divide
addressed is the gender divide when
is the lack of awareness and user-
it comes to ownership and usage of
friendly devices. Though the rural
mobile. According to a recent study
mobile penetration has seen an
“Connected Women - The Mobile
increase in the recent past due to
Gender Gap Report 2018 by GSMA”,
various government initiatives like
women in low- and middle-income
affordability and accessibility, there is
countries are, on average, 10% less
a long way to go before India reaches
likely to own a mobile phone than
complete mobility.
men, which translates into 184
The rural market for mobile phones
million fewer women owning mobile
is expected to see manifold increase
phones and even when women own
by 2020 as mobile phone seems to
mobile phones, there is a significant
be the simpler answer to connect
gender gap in usage, particularly for
with the otherwise disconnected rural
more transformational services, such
populace. What is needed is better
“With the business systems, and an understanding homegrown brands of the need of the people. With more accelerating the pace in terms of and more international mobile phone innovation, a more accessible era of brands competing in the handset market, we have been successful in phones is being established. These addressing the issue of affordability brands understand their audience’s and have hence moved a step needs and preferences also keep ahead. There still is a large untapped the affordability factor market mostly which is rural India. One in mind” of the major reasons for Rural India to lag technology, innovative products, efficient
behind in terms of mobility is due to the gap in
as mobile internet. The study further reveals that over 1.2 billion women in lowand middle-income countries do not use mobile internet. Women are also, on average, 26% less likely to use mobile internet than men. Even among mobile owners, women are 18% less likely than men to use mobile internet. The gender gap is wider in certain parts of the world. For example, women in South Asia are 26% less likely to own a mobile than men and 70% less likely to use
mobile internet. One wholly concurs with the
the literacy rate. A mobile phone is the first personal
study’s observation that unequal access to mobile
device for this audience. It is essential that these devices are easy
technology threatens to exacerbate the inequalities women already
and simple to use so the same can be used by people of any strata,
experience.
literacy rate and age group.
One is optimistic that once the untapped market which is using
With the homegrown brands accelerating the pace in terms of
a phone for the first time is comfortable with the device they use,
innovation, a more accessible era of phones is being established.
we can aim to move towards achieving 360-degree mobility in India. n
These brands understand their audience’s needs and preferences also keep the affordability factor in mind. Affordable phones with Easy-to-use interface will help in deeper penetration of telephony in India and it will also help in bridging the digital divide between
146 | july 2018
The author, a mobile industry veteran, is Founder & CEO of Tambo Mobile. Tambo’s aim is to empower every Indian with affordable, yet state-of-the-art mobile handsets.
MYMOBILE
RNI REG NO. DELENG/2005/15033 DL (ND) - 11/6100/2018-19-20 Posting Date 26th to 31st every month Publishing Date- 22-06-18
is now
We are excited to announce the next chapter, the official era of the beginning of UNISOC. Since our inception, we have been committed to innovate the wireless communication domain. The new brand reflects our expanded value to current and potential clients, and builds on our strong roots in communication technology. We are the same people, same company with the same dedication – just a new unified brand name.
www.unisoc.com
marketing.india@unisoc.com