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he importance of mobile handset as the device of choice for the much needed financial inclusion has gained greater prominence in recent years. The same has

EDITORIA L

been acknowledged by bodies like the World Bank.

Pankaj Mohindroo |

Today, more than 1.7 billion people do not have a

Shelley Vishwajeet | Editor

bank account but a majority of these unbanked i.e 1.1 billion have a mobile handset. In India, despite the massive success of Pradhan Mantri Jan Dhan Yojna, which was launched some four years back and which led to linking of over 310

Editor-in-Chief

Ramesh Kumar Raja | Assistant Editor Haider Ali Khan | Senior Correspondent Nijhum Rudra | Correspondent Vanshika Malhotra | Correspondent

million unbanked Indian adults to the formal banking system, there still remains over 190 million adults who are yet to be linked to some formal financial transaction platform. Without financial inclusion, the desired social transformation which we as a nation aspire will hit a roadblock. This is where the role of mobile assumes

DE S I G N Ajit Kumar Parashar | Sr. Graphic Designer

M AR K ETIN G

significance as mobile can ease and expedite financial

Puja Mohindroo | Manager - Business

inclusion due to its inherent strengths.

Sandeep Kumar | Sr. Manager – Marketing

Sub-Saharan region is a very fine example where mobile money and mobile account have been instrumental in making a huge impact on the lives of people by integrating them with formal financial system. When that happened

O P ERATION S K. Rajagopalan | Advisor-Legal, Accounts & Administration

many systemic inefficiencies and leakages also stymied.

Deepak Kohli | Manager – Accounts

A similar transformation is happening here in India too by

Varun Lama | Sr. Manager – Human Resources

making available the delivery of governance, remittances

B. G. Mathur | Manager- Production

and services via mobile but the efforts need to be strengthened while some critical regulatory issues need

CIRC U L ATION

to be ironed out quickly. You will read more about this in

Bhupender Singh Bisht | Manager – Circulation

our lead story. A magazine’s strength lies in the way it is able to provide deep insights into issues, products, market, policy etc. To strengthen this aspect, our endeavour has been to bring to you a wide range of opinion and insights by best of industry thought leaders and entrepreneurs. In this issue too, you will read the views of many such leaders from the world of mobility and related eco-system.

AD V I S ORY B OARD Bejon Misra Rajan Mathews S.D. Saxena Subhash Chandra Sunil Dutt Sonu Bhasin Uvaraj Natarajan

Happy Reading! n

G ET IN TO U CH Editorial : shelley@mymobile.co.in Marketing : sandeep@mymobile.co.in Circulation : bhupender@mymobile.co.in Phone : 011—46206161 Fax : 011—41520637 Edited, published, printed and owned by Pankaj Mohindroo, Published from Flat No. 25, First Floor, Shankar Market, Connaught Place, New Delhi – 110001. Printed at Utility Forms Pvt. Ltd., New Delhi.

Pankaj Mohindroo editor-in-chief

04 | may 2018

The publishers regret that they cannot accept liability for errors and omissions contained in this publication, however caused. The opinions and the views contained in this publication are not necessarily those of the publishers. Readers are advised to seek specialist advice before acting on information contained in this publication, which is provided for general use and may not be appropriate for the reader’s particular circumstances. The ownership of trademarks is acknowledged.

Volume XIII, Issue IV, may 2018

MYMOBILE

contents

50 91

54 Style Notes 10 letters 12 Cell Speak 14 Rumor Mill 16 NEWS 22 big NEWS 105 My Guide

50 Lead Story

Mobile: Hail the New

Citadel Intelligent Systems

Change Agent

54 Chief Speak Vikas Agarwal – General Manager, OnePlus India

Face to Face: Interviews with business/

Cooperation

Kapil Chugh – Chairman &

MD, Lemon Electronics Ltd. Prithvesh Katoch – Head of

Data Engineering, dunnhumby

06 | may 2018

Pradipto Ganguly – CEO &

Co-Founder, Britzo

Gaurav Kapahi – Co-Founder,

GoldSeat

20 International Fostering India-China

devices now in the market

Yogesh Sahu – CEO, M-

intellect

industry leaders

31 just in Get a close look at new mobile

K K Shetty – CEO & MD,

India

Hardip Singh – Executive

Director, Optiemus Infracom

Fernando Angulo – Corporate

Speaker, SEMrush

The Burntest 66 Vivo V9 68 Oppo F7 70 Redmi 5 72 Panasonic Eluga Ray 550

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Mobile Phone & Telecom Specialist

Delhi

Mumbai Chennai Hong Kong Services Information AIR CHARTER & FREIGHT

3PL

BATTERY MOVEMENT BY AIR

Domestic Transport

International Freight

Brands we work for

CUSTOMS

E-COMMERCE

Export Doorto-Door Custom Brokerage

Import Door-to-Door

Airlines TKW

Logistics Services HK

India:

Ltd .

Hong Kong:

TKW Management Solutions Pvt Ltd Cargolink Logistics India Pvt Ltd

Cargo Link Logistics HK Co, Ltd TKW Shipping HK Co, Ltd

Head Off: R-551, New Rajinder Nagar, New Delhi - 110060. Contact Info: +91 (11) 451 55555 Our Locations: 8 New Delhi 8 Chennai 8 Mumbai 8 Hong Kong

8 Shenzhen

What's Inside

contents 74 BOSE SoundLink Micro

94 By Invitation

127 Game

Why Digital is the Key Driver

Jetpack Joyride –

76 Google Home

of Disruptive Restaurant

The Indian Version

78 Detel D1 Boom

Services? – Smit Nebhwani,

79 MIVI Collar Earphones 80 HARMAN Kardon Traveler

Market Insight 63 Server Market on a Record High!

External Storage Spend to

Grow

Founder & CEO, Voolsy

128 Apptastic Cools Apps for Summer

96 Tech Tips

Vacation

Smartphone for Productivity Surge!

132 Add Ons The latest and the best of gadgets and accessories, from

98 Consumer Insight

headphones to Bluetooth

Digital Security Concerns Amplify

speakers

146 Vantage Point

Tech Innovation 102 Bazaar Bargain 91 Tech & Gadgets for Law Four phones which are

Cyber Attack: Choose Action

Enforcement

Cybersecurity Consulting,

100 MediaTek Helio P60: Redefining the ‘New Premium’

smart buy today

Over Panic – Barrie Dempster, Head of BlackBerry

94 105

Total number of pages = 148

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YOUR FACE WILL BE THE DIGITAL GATEWAY! CHIEF SPEAK Shallia Li Head, UC Browser-IBD

MARKET INSIGHT The Rise of Refurbished Smartphones

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magazine should follow your

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Allahabad

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and latest content in mobile

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researched one. While the

young age, I have been

and technology domain.

the year 2018. The burn

Big News and Consumer

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What I like the most as a

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Dear My Mobile team, it

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ecosystem which you guys magazine and it’s simply brilliant. I would also suggest you to add few more devices and gadgets like you did of HTC U11+ in your burn tests. Majority of readers or the users might not be aware of the whole insight about any latest mobile or technology but

10 | may 2018

knowledge as a consumer. I want you to include more

We, as the regular reader

deliver through the

—Kishore Chavan, Pune

e ave th

dh nes an

ream in a d ellpho c y e t k u o o st zy ab ew lines? an als n the late e a r c c d u n f o u hav o a Are y al to pen a for news our hands u think yo o y ti se poten have a no rave to lay t them? If y CV to r u le, c u Do yo e? Do you world abo . Rush you My Mobi in e in ou headl and tell th king for y your name o s o e o l to se gizm u, we are .co.in ine. o e y l i n b i o it az mym e mag team@ best mobil India’s

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cellspeak

Quotes

“The tariff for mobile telephony services is under forbearance except for national roaming and rural fixed line services ... The average outgo for voice and data services in India have shown continuous downward trend, particularly in the recent past” — Manoj Sinha, Union Telecom Minister, in a reply to the Lok Sabha

“The apps, sites must take permission from users for every specific use. And whenever they want to use the data for a different purpose they must seek permission again” — RS Sharma, Chairman, TRAI, in a conversation with a business channel

“We are currently working with several Indian and international brands on 4G. Spreadtrum chipsets will power many 4G offerings, both smartphone and smart feature phones, scheduled to be launched in Q3 and Q4 of FY 2018-19” — Neeraj Sharma, Country Head, Spreadtrum Communications, in an interview to a newspaper

“2017 was a good year for us and we are expecting 2018 to be another good year. We are at a stage where we want to scale up, and the intention is to be amongst the top three players in the country over the next couple of years” — Ajey Mehta, Vice-President & Country Head – India, HMD Global, at an event in Kolkata

12 | may 2018

“We are at the cusp of a tectonic shift in human history with the advent of futuristic technologies such as 5G and IoT. India is gearing up to embrace this new digital future with our focus on 5G readiness and the facilitation of new technology adoption across sectors” — Aruna Sundararajan, Telecom Secretary, while addressing the curtain raiser event of IMC 2018 MYMOBILE

Rumour Mill

Talk

in Tech Corners

Mid-range Google products likely to be unveiled by July

Huawei may beat Samsung in foldable smartphone race

BlackBerry’s next could have dual cameras and QWERTY

Giving more focus on India market, tech major Google is said to devise strategies to launch various consumer products falling in the mid-segment in the country. If rumours are to be believed, the product list is likely to include a mid-range Pixel smartphone, the premium Pixelbook and various smart home automation products such as doorbell, camera, alarm system, and smoke detector by Google-owned Nest. Reports further suggest that Google will launch the various consumer products in India with the availability of the affordable 4G by Reliance Jio as well as other telecom operators in order to extract the most out of the products. In addition, Google is likely to launch its next-generation Pixel smartphones sometime around Diwali in India. Furthermore, Google is expected to spend heavily on its advertising strategies and concentrate more on offline retailing along with in-store branding and signage in selected stores.

The arrival of the new foldable display tech seems to be near, with the latest buzz suggesting that Huawei has joined the race to foldable smartphone. According to reports, the Chinese company may unveil one, pretty sooner than the other contenders, may be in November this year. While there is nothing about the Huawei smartphone available, it is likely to fold inwards and is likely to be made out of OLED display panel by LG. The report further quotes Huawei stating, “We felt strongly that we would reverse the market dominance with the release of the folder button, which is more complete than Samsung Electronics,” said a participant in the Huawei folder blueprint development project. Unlike Samsung Electronics who is deeply concerned about UX, after reviewing various opinions, I would like to reflect this.” Interestingly, South Korean company Samsung is expected to deliver its foldable device next year.

BlackBerry, under TCL is expected to continue on the physical QWERTY road and launch the successor to the BlackBerry Keyone for which the rumours have begun building up. The latest one hints at some features the forthcoming smartphone could have. According to an image leaked on SlashLeaks, the upcoming Blackberry smartphone is likely to be codenamed Athena, and apart from featuring the legendary QWERTY physical keypad, the smartphone will simultaneously feature the trending dual cameras at the back. While the camera configuration is still not known, the dual-camera module is expected to support dual-tone LED flash. In terms of the aesthetics, the rumoured smartphone has the volume rocker, the power on/off button, and the Convenience Key to the right, while the dedicated SIM and microSD card tray is placed on the left. n

14 | may 2018

team@mymobile.co.in

MYMOBILE

What’s Up

newsbits Panasonic introduces Arbo Hub, your ‘go-to app’ for everything

OnePlus rolls out OxygenOS 5.1 for OnePlus 5 and 5T Panasonic has launched ‘Arbo Hub’ – an AI-powered Hub which claims to provide the users of Panasonic smartphones an access to multiple apps and services on a single platform. Arbo Hub promises to be the ‘go-to’ app for everything that adapts to the users’ specific needs, interests and provides all services on one single platform, decluttering multiple apps on the smartphones. The company has also partnered with app aggregators such as Ola, AccuWeather, NewsPoint, MobiKwik and Gamezop so as to provide different platforms to the end user. Arbo Hub will be introduced to the users of Eluga Ray 700, launched in September 2017, through an OTA update. The company has introduced the Arbo Hub along with two of its upcoming smartphone models Panasonic P85 NXT and Eluga Ray 710, which will also be incorporated into this go-to app. HMD pilots online platform for Nokia handset sale

HMD Global, makers of the Nokia brand phones, is reportedly piloting its own online sales platform Nokia.com in India, where it will sell all its models and accessories, a move aimed at broadening its reach among consumers for higher market share. The platform will run parallel to Amazon and Flipkart, the other ecommerce channels through which the makers of Nokia phones sell their phones. The brand, which has

16 | may 2018

been in business for over a year since being revived, will look at selling phones to enterprise customers as an alternative revenue stream, according to reports quoting top executives. “We want to be among the top three smartphone brands within the next couple of years,” Ajey Mehta, head of India operations at HMD Global, told a newspaper recently.

OnePlus has begun rolling out an updated version of its own operating system- the OxygenOS 5.1 for the OnePlus 5 and the OnePlus 5T. The gradual rollout will update the smartphones to Android 8.1 Oreo along with updated security patch. Additionally, the update brings the full-screen gesture support for the OnePlus 5T. The OnePlus 5 and the OnePlus 5T come with a 5.5inch full HD Optic AMOLED display and a 6.01-inch full HD+ full Optic AMOLED display with an aspect ratio rated at 18:9, respectively. Both are powered by the same Qualcomm Snapdragon 835 processor and come in two RAM/ROM options: 6GB RAM/64GB ROM, and 8GB RAM/128 ROM. The battery capacity stands at 3,300mAh with the company’s Dash Charge tech for fast charging. Xiaomi looks to back fintech startup ZestMoney Chinese company Xiaomi is in advanced talks to pick up a stake in financial technology startup ZestMoney, which it already is in partnership with for offering EMI-loans for products on its online portal Mi.com, according to reports. ZestMoney is in talks to raise a total round of about $20 million and the round will also see

participation from the startup’s existing investors like payments company PayU, said reports. The two companies have reportedly held talks for an investment that will also see closer integration between them to push sales on Mi.com. This would be the second investment by Xiaomi in the fintech space, after having backed studentfocused lending player Krazybee last year. Xiaomi and Shunwei Capital, the venture capital firm started by Xiaomi founder Lei Jun, led an $8-million round in Bengalurubased KrazyBee in October last year. Lava opens India’s first all-women operated service centre

Homegrown handset maker Lava has launched its first all-women operated mobile handset service centre in India where customers will be able to view and experience the repair of their mobile handsets in front of them. Located in Noida, it will be a one-stop destination -providing over-the-counter mobile hardware and software resolutions to customers. Lava said it is set to launch around 20 company-owned service centres across India by mid-2018. “Customer experience is at the core of everything we do and we have made some significant investments in this area. The launch of this centre is a step forward in enhancing our customers’ experience manifold,” said Sunil Raina, President, Lava International.

MYMOBILE

Google Pixel and Pixel XL pulled out from Google Store

Google’s first installment of its Pixel seriesthe Google Pixel and the Pixel XL are no longer up for grabs via the Google Store, being replaced by the current flagshipsthe Pixel 2 and the Pixel 2 XL. However, for those who intend to grab the 2016 Google Pixel smartphones, they can be still purchased via third-party sites such as Verizon, Amazon or eBay. The Google Pixel sports a 5-inch HD AMOLED display and the Pixel XL has a 5.5-inch HD Super AMOLED display, respectively. Both the smartphones are powered by Qualcomm Snapdragon 821, coupled with 4GB of RAM. The Pixel and the Pixel XL come in two internal storage options: 32GB and 128GB. The smartphones comprise a 12.3-megapixel rear camera with dualtone LED flash, while the one at the front is rated at 8-megapixel. While the Google Pixel is backed by a 2770mAh battery, the Pixel XL is backed by a bigger 3450mAh of battery. Infinix Hot S3 now in Topaz Blue colour option in India

Infinix has unveiled Topaz Blue colour variant of its Hot S3 budget smartphone in India. Up for grabs via Flipkart, the colour variant is in addition to the existing Blush Gold and Sandstone Black colours. It has its major highlight in the form of a 20megapixel front-facing camera which supports Bokeh effect, dual LED flash and

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5p lens. The rear shooter is rated at 13megapixel with PDAF. It comes with a 5.65-inch HD+ Full View display with an aspect ratio rated at 18:9 and is powered by octa-core Qualcomm Snapdragon 430 processor. It comes in two RAM/ROM variants- 3GB RAM/32GB ROM (for Rs 8,999) and 4GB RAM/64GB ROM (for Rs 10,999), both the variants expandable up to 256GB. It is backed by a 4,000mAh battery and runs the company’s XOS 3 based on Android 8.0 Oreo. It is accompanied by a rear-mounted fingerprint scanner and Face Unlock feature.

Lanka, Bangladesh and Nepal, with a focus towards building client relationships, growing business volumes and sales of Asus branded products and services. Leon started his career with Asus about 15 years back when he was an integral part of the leadership in Asus headquarters, Taiwan.

What’s Up

newsbits

Ziox Mobiles launches Z99 feature phone He has been instrumental in building and growing businesses for driving sales and market share for different markets.

Ziox Mobiles has extended its product portfolio with the launch of a new feature phone called Ziox Z99. This feature phone comes as a complete package as it features inbuilt box speakers, a powerful battery and stylish looks. The other major highlights of this smartphone are the mobile tracker feature, auto call recording and support for multiple languages. There is a bright display screen of 2.4-inch and the feature phone has a textured back finish and a bright torch as well on the top edge. It comes with dual SIM support and has connectivity aspects such as Bluetooth and internet. The Ziox Z99 has features such as SOS emergency, Speed Dial and multi-language support. This new offering from Ziox Mobiles is priced at Rs 1,643. Asus appoints Leon Yu as new Regional Head for India, South Asia Taiwanese tech major Asus recently appointed Leon Yu as the Regional Head for India and South Asia. Leon joined Asus India from Asus Middle East to assume the responsibility from Peter Chang, who has now moved to Asus headquarters in Taiwan, and heads the Market Development Center for APAC. Leon will be responsible for building Asus’ brand and business in the South Asia region which includes India, Sri

Oppo, Dolby Labs sign strategic intellectual property partnership Smartphone brand Oppo has formed a global, strategic intellectual property partnership with Dolby Laboratories, a world-leading expert and developer of audio, imaging and voice technologies. The co-operation will see Oppo collaborate

on Dolby’s High-Efficiency Advanced Audio Coding (HE AAC), JPEG-HDR and other audio and video technologies. HighEfficiency Advanced Audio Coding (HE AAC) is an international standard for audio encoding authorized for use by Dolby Laboratories to hundreds of companies around the world. JPEG-HDR is part of the static image encoding standard whilst also storing data in a highly dynamic range of more than 8 bits so users can sample the entire range during post-processing. Truecaller reaches 100 million daily active users Popular communication app Truecaller recently announced that in less than a year,

may 2018 | 17

What’s Up

newsbits the app has leapfrogged from 100 million monthly active users (MAUs) to 100 million daily active users (DAUs) globally. “There are only a handful of mobile-only services that impact as many users each and every day and we are humbled to be able to join this exclusive group,” Alan Mamedi, CEO and Co-founder of Truecaller wrote in a blog post. From simple beginnings as a Caller ID and spam blocking app, Truecaller has now become a full-fledged communications platform with calling, SMS, Flash Messages and payment services. In January, the Stockholm-headquartered Truecaller launched “Truecaller Backup” feature for Android devices which allows users to backup and restore their contacts, call history, block list and settings to Google Drive. The “Airtel Truecaller ID” service now has over one million paying subscribers across India. Snapchat introduces ‘Group Video Chat’ feature

Photo-sharing app Snapchat has rolled out a new “Group Video Chat” feature that will make connecting with friends and family more fun. Users can start the group chat with just a tap on the video icon. Up to 16 friends can video chat together at the same time. Meanwhile, group audio chatting can support 32 friends at once. Friends have the option to join a Group call just with voice too, or toggle between video and voice, if they aren’t camera ready. With another new feature “Mentions”, users can tag friends in the Snaps they add to their own Story. “Group Video Chat” and “Mentions” will be rolling out globally over the next few weeks. Reliance Industries picks up majority stake in Embibe Reliance Industries Ltd has entered into agreements to acquire close to 73 per cent stake in education technology provider

18 | may 2018

connected devices practical to sell and manage for businesses and consumers.

Individual Learning Private Ltd (Embibe) and will invest USD 180 million into the company over the next three years. Reliance said it has agreed to invest up to Rs 1,175 crore ($180 mn) into Embibe, (including consideration to be paid for acquiring majority stake from existing investors) over the next three years. Speaking on this strategic transaction, Akash Ambani, Director, Reliance Jio, said the investment in Embibe underlines Reliance’s commitment to growing the education sector in India and the world and making education accessible to the widest possible group of students by deploying technology. Reliance aims to connect over 1.9 million schools and 58,000 universities across India with technology. MediaTek teams up with Microsoft for IoT solution Mobile chipset company MediaTek has partnered with US technology major Microsoft to deliver Azure Sphere chip, the MT3620 to drive Internet of Things (IoT) innovation with built-in security and connectivity. MediaTek and Microsoft have worked together to develop a specialized chipset with a Wi-Fi connected controller built around a processor designed to run

Azure Sphere’s IoT operating system. Azure Sphere is a solution for creating highlysecured, connected MCU powered devices at a price that makes enterprise-class security affordable for the multitude of cloud connected devices. The solution would bring trust and security into IoT solutions from chip to cloud, to make

Google in talks to acquire Nokia’s airplane broadband business Google is in talks to buy Nokia’s airplane broadband business as the Alphabet Inc unit seeks to tap into new services and reach more users by offering in-flight highspeed internet, said reports quoting people familiar with the matter. Nokia’s technology could help Google offer a faster alternative to existing Wi-Fi on airplanes, said the

people, who asked not to be identified because the deliberations are private. Talks are advanced and an agreement may be reached soon, said reports quoting sources. A final decision hasn’t been made and the companies could still decide against a deal, they were quoted as saying. Representatives for Alphabet and Nokia reportedly declined to comment. Nokia’s LTE A2G cellular-based system also creates a direct link between an aircraft and the ground instead of just bouncing the signal off a satellite, enabling in-cabin high-speed internet services using Wi-Fi, according to its website. IIT Delhi sets up India’s first 5G lab IIT-Delhi (IIT-D) has set up a radio lab with an array of antennas for “standardisation, research and manufacturing” of 5G equipment. “In an effort to establish India as a key global player in the standardisation, research and development and manufacturing of 5G equipment, a Massive MIMO radio laboratory has been setup at IIT Delhi and will be inaugurated on April 13. This will be the first such lab in India,” an IIT-Delhi statement said. Saif Khan Mohammed, an IIT-D professor working on the Massive Multiple-Input MultipleOutput (MIMO) technology, said it will help curb the emittance of radiation harmful to our health and also will allow less radio interference for better communication.

MYMOBILE

Paytm revamps app, aims exponential growth this year

Payment gateway Paytm has revamped its app to make it even more user friendly and intuitive. The new update personalizes the app experience for the user, showcasing frequent use cases at a customized level. Money Transfers is also now simpler and faster, offering instant transfers from a user’s Paytm Payments Bank account, Paytm Wallet or any other bank account to any bank account at 0% fee. Passbook, which contains account history and balance, has been revamped to present all information in a snapshot. With this revamp, Paytm aims exponential growth in Money Transfers this year. It has been aggressively educating users to link their bank accounts and experience instant transfers using the Paytm app.

service allows American Express card users to make QR code-based and contactless payments through the Amex mobile app. The feature works with most issued, noncancelled American Express credit and charge cards; American Express Prepaid Cards, Virtual Accounts, Corporate Purchasing Cards and Corporate Meeting Cards are not eligible for Amex Pay. Additionally, the card does not need to be contactless to use Amex Pay. The feature is currently available on Android devices with NFC functionality running Android 4.4 Kitkat or higher, and iOS devices with version one older than the current one: it will run on iOS 11.2.6 instead of iOS 11.3. DoT issues 13-digit numbers for M2M network trials

Airtel joins hands with ALTBalaji to offer exciting digital content Telecom services provider Airtel has entered into a strategic partnership with ALTBalaji, a wholly owned subsidiary of Balaji Telefilms, to bring exciting digital content from ALT Balaji’s portfolio to Airtel TV app users. ALTBalaji’s complete range of original shows and hit movies is now available on Airtel TV app. This includes popular shows like Karrle Tu Bhi Mohabbat, Haq and Bollywood hits like One Upon a Time in Mumbai and Lootera. This will help ALTBalaji in extending its content distribution to Airtel TV app’s fast growing user base. With this partnership, Airtel TV has further strengthened its content catalogue, which is amongst the largest in India.

The telecom department (DoT) has issued 13-digit numbers to telecom operators for the trial of machine-to-machine (M2M) communications like smart electric metres and car tracking devices. The 13-digit numbers have been allocated to state-run firm BSNL and private telecom operators Bharti Airtel, Reliance Jio, Idea Cellular and Vodafone for testing purposes only. According to a letter sent by the DoT to operators, the authority has approved allocation of “1 million codes for testing purpose for each LSA (licence service area)” to service providers. M2M communication, a new-age technology, is at the heart of concepts such as smart homes and smart cars. M2M communication can include a gas, electricity or water meter communicating information it records such as consumption level, or a vending machine alerting distributor when stocks run low, or transmission of data about personal appliances.

Amex Pay mobile payments solution launched in India American Express has launched Amex Pay mobile payment service in India. The

Vodafone, Continental join hands to make truck tyres smart Telecom major Vodafone is lending support to automotive manufacturing company

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Continental in making the roads safer through a digital tyre monitoring platform, ContiConnect. The companies are using the Internet of Things (IoT) to connect commercial vehicle fleets to the digital tyre monitoring platform to improve road safety and vehicle efficiencies. ContiConnect communicates tyre temperature and pressure data to a central web portal via the wireless network, allowing fleet managers to continuously monitor the data for their entire fleet. The system sends alerts via e-mail or SMS to the fleet manager if tyre pressure or temperature deviates from the defined value and suggests corrective measures where necessary. The new platform helps prevent expensive tyrerelated breakdowns affecting commercial fleets, and maximises vehicle uptime. The Vodafone mobile communications network transmits the data securely, reliably in realtime to destinations around the world.

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Cisco setting up ‘thingQbator’ at Thiruvananthapuram Global IT networking major Cisco, in partnership with the Nasscom Foundation, is setting up an incubator for start-ups to nurture and develop ideas in the Internet of Things (IoT) domain at the Indian Institute of Information Technology and Management-Kerala (IIITM-K) in Thiruvananthapuram. An MoU was inked between Nasscom Foundation CEO Shrikant Sinha and Kerala Chief Secretary Paul Antony in the presence of Chief Ministeri Pinarayi Vijayan during the inaugural ceremony of the two-day conclave ‘Huddle Kerala’, one of Asia’s largest startup ecosystem congregations, recently. Another MoU for establishing the Cisco Networking Academy programme through the ICT Academy of Kerala, Thiruvananthapuram, was also signed at the event. n team@mymobile.co.in

may 2018 | 19

Synergy

International

Fostering India-China Cooperation A high profile MeitY and Indian mobile industry delegation recently visited Tsinghua University, Tsinghua Unigroup, Unigroup Spreadtrum & RDA to foster better ties and enhance B-2-B collaboration between the two neighbours

high-profile delegation led by

of Unigroup Spreadtrum & RDA received

total research output and performances,

Mr Ajay Prakash Sawhney,

the delegation. The two sides discussed

topping both Massachusetts Institute of

Secretary, Ministry of

the long history of Tsinghua University in

Technology (MIT) and National University

Electronics & Information

the electronic information industry, the

of Singapore (NUS). Tsinghua University

Technology of India (MeitY), Government

leading position of the Tsinghua Unigroup

also happens to be the parent organization

of India recently visited Tsinghua

in Chinaâ&#x20AC;&#x2122;s semiconductor industry and the

of Tsinghua Holdings which amongst

University, Tsinghua Unigroup, Unigroup

future cooperation opportunities between

other have controlling stake in Unigroup

Spreadtrum & RDA in Beijing to foster

India and China in the related fields.

Spreadtrum & RDA, the semiconductor

and enhance the trade and industrial ties

Founded in 1911, Tsinghua University

between the two neighbours. Shengyao

happens to be amongst the most prestigious

During the visit, the Executive Deputy

Jiang, Executive Deputy Secretary and

global research universities and a member

Secretary and Vice President of Tsinghua

Vice President of Tsinghua University,

of the C9 League of Chinese universities.

University, Mr Jiang Shengyao, introduced

Weiguo Zhao, Chairman of Tsinghua

Since 2015, Tsinghua has been ranked as

briefly the history of Tsinghua University

Unigroup and Adam Zeng, Executive Vice

the best engineering and computer science

and its long-term investment and profound

President of Tsinghua Unigroup and CEO

school in the world, based in part on its

expertise in the field of electronic

major.

Front row, left onwards: Prashant Lokhande, Trade Counselor, Embassy of India, Beijing; Adam Zeng, Executive Vice President of Tsinghua Unigroup and Unigroup Spreadtrum & RDA CEO; Zhao Weiguo, Chairman of Tsinghua Unigroup; Ajay Prakash Sawhney, Secretary, Ministry of Electronics & Information Technology of India, GoI; Jiang Shengyao, Executive Vice Secretary and Vice President of Tsinghua University; Meenakshi Rai Bhatia, Jt Director, MeitY; S K Marwah, Director, MeitY; Pankaj Mohindroo, National President, Indian Cellular Association

20 | may 2018

MYMOBILE

After the meeting, the delegation visited the Tsinghua Unigroup Science and Technology Experience Center to fully understand Unigroup’s strategic layout from chip to cloud. They had a meeting and in-depth discussion with the head of the

Ajay Prakash Sawhney, Secretary, MeitY and Jiang Shengyao, Executive Vice Secretary and Vice President of Tsinghua University

Beijing branch and Unigroup Spreadtrum & RDA overseas operations. “We are very honoured to visit Tsinghua

information. For many years, Tsinghua

its gratitude to Tsinghua University

Unigroup and Unigroup Spreadtrum & RDA.

University has been committed to leading

and Tsinghua Unigroup for their warm

Their high-performance chip platforms are

both technological and social innovation,

reception, with sincere admiration to

popular in the Indian market for its stable

and has made great contributions to

Tsinghua University for its remarkable

quality performance and good brand

the development of the country and

achievements in promoting China’s

reputation,”, said Mr Pankaj Mohindroo,

the progress of society through quality

economic development and global

President of Indian Cellular Association.

education and its influence.

technological innovation. At the same time,

“Both India and China have huge markets

In the electronic information field,

the delegation stated that in the wave of the

and vast potential for development. I believe

Tsinghua University has always been at the

booming development of China’s pan-IT

this visit will further deepen the exchange

forefront, with active participation in the

industry, the growth of leading companies

and cooperation between the two sides in

R&D of multiple international standards,

such as Tsinghua Unigroup has been a

the communications industry, speed up the

Synergy

International

and been ranking among the best in terms of various disciplines.” President Jiang said, “While establishing us into a world-class university, Tsinghua has always attached great importance to the internationalization strategy, and has extensive cooperation with many famous international universities and industry leaders. Tsinghua University warmly welcomes the delegation and looks forward to the further communication and cooperation in the future.” Mr Zhao Weiguo, Chairman of the

Indian delegation at Unigroup Centre

Tsinghua Unigroup, also expressed his warmest welcome to the delegation: “As China’s largest integrated circuit company

big inspiration for Indian companies.

realization of mutual benefits, and jointly

in terms of sales volume, we now have more

India welcomes the top-notch overseas

promote the vigorous development of the

than USD30 billion in assets. In the field

companies to invest and build factories

global electronics industry.”

of mobile phone chips, Tsinghua Unigroup

in India and participate more in India’s

The Economic and Commercial

is among the world top three. India is the

economic development process. India has

Counsellor of the Indian Embassy in China,

most representative emerging market in the

a rich talent pool in terms of electronic

other senior officials from MeitY, President

world, as well as an important international

engineering and software, which also

of the Indian Communications Association,

strategic market for our company. In order to

assists in the tranfer and development of

and senior officials from Assam, were also

support the development of Indian mobile

China’s high-tech industry. The delegation

part of the Indian delegation. Thomas

phone manufacturers, Tsinghua Unigroup

cherish the good friendship established

Wu, Vice President of Sales, Unigroup

has not only invested in a number of local

with Tsinghua University, Tsinghua

Spreadtrum & RDA, Neeraj Sharma,

mobile phone companies, but also reached

Unigroup and Unigroup Spreadtrum &

Country Head of Unigroup Spreadtrum

extensive partnership with the country in

RDA and hope that the two parties will

& RDA India and Shikha Matta, Brand

R&D, production, management, marketing

continue working together to enhance

Marketing Head, Unigroup Spreadtrum &

and many other areas.

mutual strengths and to resolve common

RDA India were also present. n

The Indian delegation expressed

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challenges.

team@mymobile.co.in

may 2018 | 21

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bignews

Govt imposes 10% import duty on key smartphone components W ith an aim to boost domestic manufacturing, the government has levied a 10 per cent duty on import of key smartphone components such as camera module and printed circuit board assembly. Earlier in the Budget 2018-19, the government had hiked customs duty on mobile phones to 20 per cent from 15 per cent. Minister of State for Finance Shiv Pratap Shukla recently tabled notification documents in this regard in the Lok Sabha which seek to “withdraw exemption from basic customs duty (BCD) on printed circuit board assembly, camera module and connectors of cellular mobile phones and impose 10 percent BCD on them...”. In another notification, the revenue department has increased the basic import duty on populated, loaded or stuffed printed circuit boards, related to telephones (including mobile phones) from nil to 10 per cent. India is now the second largest mobile phone producer in the world after China, according to information shared by the Indian Cellular Association (ICA) with Telecom Minister Manoj Sinha and IT Minister Ravi Shankar Prasad. Government’s flagship ‘Make In India’ programme along with specific incentives are aimed at bolstering domestic manufacturing of IT and electronic products. As per data shared by the ICA, India accounted for 11 per cent of

global mobile production in 2017 compared to 3 per cent in 2014. India replaced Vietnam to become the second largest producer of mobile phones in 2017. With the rise in mobile phone production, imports of the devices in the country also reduced to less than half in 2017-18. The government has already imposed 15 per cent import duty on chargers, battery, headset, speaker, microphone, keypad etc as per phased manufacturing programme (PMP). The PMP is aimed at boosting domestic production of mobile phones by providing tax relief and other incentives on components and accessories used for the devices. n

Xiaomi adds 3 new smartphone manufacturing units, first PCB plant in India I n its bid to consolidate its position at the top of an intensely competitive smartphone market, Chinese handset maker Xiaomi has set up three new manufacturing plants, including its first surface-mount technology (SMT) facility to begin assembly of printed circuit boards (PCB), giving its local production a big push. The new SMT plant, set up in collaboration with Taiwanese manufacturing partner Foxconn, is a part of Xiaomi’s new campus in Tamil Nadu, which also houses a new smartphone unit, the company said recently. Xiaomi, which recently over took Samsung

22 | may 2018

as India’s No. 1 smartphone brand by shipments, has also started making a small number of phones at another plant in Noida with another partner, Hipad, which has so far been making power banks for the brand. The development comes after the Indian government imposed a 10% duty on imports of populated printed circuit boards (PCBs), camera modules and connectors, making the imports of the components expensive while giving a stimulus to local manufacturing under its Make in India program. As per industry sources, China’s Oppo and Vivo have also started PCB assembling in India, but are yet to make formal announcements. Korean handset major Samsung has been doing PCB assembly in the country since 2006. PCBs make up about 50% of the cost of making a phone. South Korea’s Samsung is among the only major brand that assembles PCBs in India. BCD on populated PCBs, camera modules, and connectors will push local assembly or manufacturing of these components, as companies who make here will get a price advantage over those who don’t. Xiaomi has invited the world’s top fifty Chinese and Taiwanese components suppliers to India. These companies will be visiting Andhra Pradesh and Uttar Pradesh to explore investment opportunities to set up a local manufacturing base. n

MYMOBILE

HMD Global aims to make components in India

iming for aggressive growth in India, Finnish company HMD Global – the makers of Nokia brand of phones -- is working hard towards manufacturing its own components in the country, as per reports. The company, which has sold 70 million Nokia devices globally, has grown its business nearly five times in the past eight months in India. According to Counterpoint Research, Nokia was at fifth spot in the feature phones market with six per cent share (as of December 2017). “We are following the phased manufacturing programme. In line with this, we have started having conversations with our partner Foxconn to manufacture our own components in the country,” Ajey Mehta, Vice President and Country HeadIndia, HMD Global, told a news agency recently. With an aim to boost domestic manufacturing, the government has imposed a 10 per cent duty on import of key components such as camera module and printed circuit board assembly. The company said it will also work with Foxconn to set up surfacemount technology lines. Surface-mount technology (SMT) is a method for producing electronic circuits in which the components are mounted or placed directly on to the surface of printed circuit

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boards (PCBs). HMD Global got the licence in 2016 to sell Nokia-branded devices for the next 10 years and displayed its first line-up last year. HMD Global is also mulling about expanding its portfolio to enter all price segments in India. To create ripples in the Indian premium smartphone market, the Finnish company recently launched its flagship Nokia 8 Sirocco, along with two other mid-segment devices -- the Nokia 6 and Nokia 7 Plus -- that run Android One, the unmodified Android operating system (OS). n

Lemon Mobiles to set up manufacturing unit in Noida

tepping into aggressive business plans, Lemon Mobiles, the home-grown mobile brand from Lemon Electronics Limited, has announced that it will set up a new manufacturing unit for mobile phones and LED TVs in Noida, Uttar Pradesh. With an estimated investment of Rs 150 crore, the proposed facility will be equipped to produce 1 million mobile handsets per month.

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Spread over 1.30 lacs sq/ft. area, the facility will also have the capacity of producing 60K LED TVs per month. After the plant comes into operations in 2020, company aims to hit Rs 1,000 crore top line in next three years. The company also plans to set up an R&D and testing lab facility in Shenzhen, China to design the next-generation mobile handsets. With these new facilities, the brand aims at offering cutting-edge innovation to enhance the customer experience with ‘feature-led budget smartphones’. The brand has recently changed its logo to start its fresh inning with a new identity and investment plans. Currently, its product portfolio includes feature phones, smartphones, and LED TVs at a budget-friendly price. Aiming to capture a bigger pie of Indian smartphone market, the brand is planning to launch 6-7 new smartphones in 4K – an 8K category in the coming months. Kapil Chugh, Chairman & Managing Director, Lemon Electronics, said, “The revamped brand approach is in line with Lemon Mobiles’ next growth strategy in the Indian market. The new manufacturing unit and R&D facility bring a significant potential for the brand to bounce back and continue its commitment towards product innovation and customer satisfaction. We have planned to come back with robust strategies to fulfill the long-term needs of our consumers.” n

may 2018 | 23

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bignews

Transsion Holdings eyes software joint ventures in India C hinese firm Transsion Holdings is reportedly in talks with local software developers and entrepreneurs to form potential joint ventures (JV) to support its local research and development (R&D) efforts in India. The company also plans to set up a full-fledged R&D center in the country in near future. “We are continuously discussing with some entrepreneurs in Bangalore the possibility to form JV. Either they can be a JV employee or they can run own business. We are very flexible to do any kind of operation and are open to their requirement,” Marco Ma, Managing Director, Transsion India, told a newspaper recently. “We will align more third-party developers, form JVs and make in-house efforts to make R&D go deeper.” The Transsion Group sells handsets under itel, Tecno and Infinix brands, and also holds a majority stake in a joint venture that operates Spice Mobile. itel is among the top three players in the feature phone segment in India. Transsion’s move to partner with third-party developers and entrepreneurs mirrors the steps taken by companies such as Micromax and Xiaomi which have invested in one or more mobile internet companies to integrate into their devices to offer services

which can differentiate their products in a crowded and commoditized smartphone market. Xiaomi, for instance, is looking to invest $1 billion in around 100 mobile internet start-ups over five years in India. China’s Oppo was also looking to invest in Indian mobile internet start-ups to integrate third-party services with its operating platform and app store. Transsion is currently focusing on establishing itel brand’s presence in the smartphone segment, and will also launch an entry-level Android Go Oreo edition device. The company is also planning to manufacture printed circuit boards (PCBs) in the country, and is currently in talks with governments of some southern states. n

Apple working on iPhones with touchless control, curved screen A pple Inc. is reportedly working on touchless gesture control and curved screens for future iPhones, projects that may help the company differentiate its most-important product in an increasingly crowded market. According to reports quoting people with knowledge of the matter, the control feature would let iPhone users perform some tasks by moving their finger close to the screen without actually tapping it. The technology likely won’t be ready for consumers for at least two years, if Apple chooses to go forward with it, a person familiar with the work said. Apple has long

24 | may 2018

embraced new ways for humans to interact with computers. CoFounder Steve Jobs popularized the mouse in the early 1980s. Apple’s latest iPhones have a feature called 3D Touch that responds differently depending on different finger pressures. The new gesture technology would take into account the proximity of a finger to the screen, the person said. Apple is also developing iPhone displays that curve inward gradually from top to bottom, one of the people familiar with the situation said. That’s different than the latest Samsung smartphone screens, which curve down at the edges. So far, every iPhone model has used a flat display. The iPhone X’s OLED screen curves slightly at the bottom, but the shape is mostly invisible to the human eye. OLED, or organic light emitting diode, displays can be shaped into curves or even folded, unlike the less-flexible LCD screen technology used in prior iPhones. A curved iPhone may be as little as two to three years away, the person said. Apple is also working on new screen technology, known as MicroLED, but that’s at least three to five years away, Bloomberg News reported last month. Both features are still in the early research and development stage and Apple could choose to not go forward with the enhancements. n

MYMOBILE

Oppo opens research institute in China with focus on AI, 5G

ith an aim to boost its capabilities in new innovations, Chinese handset maker OPPO recently launched a research institute in China. The company also has separate research centres in Beijing, Shanghai, Shenzhen, Dongguan, Japan (Yokohama) and the US (Silicon Valley). Oppo Research Institute has also joined hands with Stanford Artificial Intelligence (AI) Laboratory to establish Oppo-Stanford Collaboration Lab to explore AI frontend technologies and applications. “Oppo Research Institute is the new investment for our future beyond the existing R&D system. With its various affiliated research centres and our flexible and dedicated research and cooperation with external partners, Oppo will further improve its innovation capabilities,” Tony Chen, CEO, OPPO, said in a statement. The smartphone maker is also collaborating with New York University, Beijing Technology University, Beijing University of Posts and Telecommunications and China Academy of Information and Communications Technology (CAICT) Standards

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Research Institute on 5G technology. “We want to take lead in the development and application of AI, 5G and other technologies so that we can continue to offer products combining art and technology,” Chen added. n

India fastest-growing mobile app market in 2018

ndia has become the world’s fastest-growing market for mobile applications on both the Apple’s iOS and Google’s Android Play Store, with a sharp spike in revenue in the first quarter of 2018. The country also leads in the most number of mobile app downloads across both platforms, according to app market data and insights company App Annie. The thirst for content among Indian mobile phone users is fuelling rapid growth, with video streaming apps proving to be the most popular downloads. Three

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of the top ten apps downloaded in the country fall in this category unlike both China and the US where just one streaming app finds a place in the top 10. “India is the fastest growing of any market, its Q1y-o-y growth was 41%,” said a representative for App Annie. Indonesia ranked second with revenue growth of 24%, while Albania came in third at 23%. The two most popular applications in India by revenue were content streaming service Netflix and dating app Tinder. Chinese apps UCBrowser, SHAREit and Hypstar, now called Vigo Video, rank in the top ten, based on combined downloads, as do three apps from the Facebook stable – social network Facebook, messaging app WhatsApp and Facebook Messenger. The rapid spread of broadband services, including the launch of Reliance Jio, is contributing to a change in consumption habits. According to data from the department of telecom, the average data usage per subscriber grew 25 times from 62 MB per month in 2014 to 1.6 GB per month in 2017. To be sure, while the rate of revenue growth is rapid, the country ranked 29th in terms of absolute revenue generated from sale of mobile apps estimated at $47 million. n

may 2018 | 25

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bignews Orkut founder says ‘Hello’ to India with a new social networking app

rkut Buyukkokten -- a former Google employee who founded the trendsetter social networking website Orkut.com more than a decade ago -recently launched a new social network “Hello” in India. Built particularly for the new mobile generation, “Hello” brings people together around their interests to create positive, meaningful, authentic connections and sustained social engagement. “We designed ‘Hello’ to help you make connections in the real world. It’s a social network built on loves not likes, and I’m delighted to say ‘Hello’ to India once again,” said Buyukkokten, now the CEO of San Francisco-based Hello Network Inc. The app, currently available in Brazil with nearly one million downloads, was in the beta test mode in India for the past several months. Test users spent over 320 minutes each month on the app, thus, reflecting the popularity of sport, entertainment, devotion and technology in India. “Today’s online networks force

people to treat each other totally differently from how they would behave face-to-face. Technology should help us become more understanding, more optimistic, kinder and better people,” the Orkut founder added. The app is available on the Apple App Store and Google Play Store. Orkut was owned and operated by Google and was named after its creator, Orkut Buyukkokten. Google shut down Orkut on September 30, 2014. n

Govt to install 4,072 mobile towers in Naxal-hit areas

he Centre is planning to install over 4,000 mobile towers in Naxal-hit areas in 10 states to improve telecom network in such places. The telecom commission has approved the proposal to install the 4,072 mobile towers in the 10 states under the mobile tower phase-II scheme. In the first phase, which was completed about two years ago, 2,329 mobile towers were installed at a cost of Rs 3,167 crore in Andhra Pradesh, Bihar, Chhattisgarh,

26 | may 2018

Jharkhand, Madhya Pradesh, Maharashtra, Odisha, Telangana, Uttar Pradesh and West Bengal. The additional towers will strengthen the telecom network resulting in increased mobile penetration in Left Wing extremism-affected and other areas facing security challenges. The exact cost of the fresh endeavour is not immediately known but the expenses are expected to be borne by the Universal Service Obligation Fund (USOF) of the Department of Telecommunications. The operational expenses for running the towers will be part of the project cost, as per reports. Of the 4,072 mobile towers, 1,054 will be installed in Jharkhand, 1,028 in Chhattisgarh, 483 in Odisha, 429 in Andhra Pradesh, 412 in Bihar, 207 in West Bengal, 179 in Uttar Pradesh, 136 in Maharashtra, 118 in Telangana and 26 in Madhya Pradesh. The objective of the USOF is to provide widespread and non-discriminatory access to quality Information and Communications Technology (ICT) services at affordable prices to people in rural and remote areas. Besides, the fund is aimed at providing effective and powerful linkage to the hinterland thereby mainstreaming the population of rural and remote parts of the country. n

MYMOBILE

PM asks ministries to learn AI for socio-economic growth

n a rigorous effort towards making India a leading nation in the field of artificial intelligence, Prime Minister Narendra Modi has asked Niti Aayog to familiarise all ministries with the high-end technology and explain how it can be leveraged to address the country’s socio-economic problems. Central ministries will be required to set up dedicated artificial intelligence cells and eventually they will all be integrated to help scale up the performance of all social indicators. Following this directive from the PM, the government’s think-tank is likely to periodically review the progress made on AI across ministries. The Aayog has already initiated pilot projects on adoption of AI across health, education and agriculture. By May end, it will formulate a national strategy/policy on AI, outlining the scope of research, adoption and commercialisation of the technology. A dedicated taskforce will oversee the rollout of AI and its implementation. According to reports quoting a senior government official, the government is apprehensive of China’s rising commitment towards AI. “China is way ahead of India in a lot of areas but the government does not want to miss the bus this time when it comes to research and adoption of this technology,” the

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official was quoted as saying. According to the official, the PM wants Niti Aayog to adopt a comprehensive strategy for commercialisation of AI so that the nation collectively benefits from the technology. “The Aayog has been asked to undertake all possible pilots happening elsewhere in the world, if it addresses India’s problems, so government departments and states are willing to use AI in their day-to-day functioning,” he added. The taskforce had recommended that the ministries should coordinate to accelerate development and commercialisation of AI-based products and technology through public-private partnership models and startups. n

Instantaneous mobile number porting guidelines soon

elecom regulator Trai is expected to overhaul the existing mobile number portability (MNP) rules in the next two months to make it more consumer-friendly and prompt, its chairman RS Sharma said. “Currently, a substantial number of MNP requests are being rejected due to wrong UPC (Unique Porting Code) and balance issues,” Sharma told a newspaper, adding that the regulator was

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working to finalise the norms in the next two months. MNP allows mobile phone users to retain their numbers while moving cities or changing their telecom service provider. Earlier last month, in the backdrop of consumer complaints, the sector watchdog had sought views from stakeholders to improve the MNP process, especially in scenarios such as sudden network shutdowns by operators and transfer of subscribers’ prepaid balance. Trai has sought written comments from stakeholders by May 3, and counter comments by May 17, to ease the existing porting rules. The chief regulator said that it has started the consultation process with a view that errors should be eliminated and the process should be made instantaneous. “Consumers should not be subjected to hassles, and it (process) should not take two weeks (to port),” Sharma said, adding that if there was no specific issues, a mobile number should be ported to another telco immediately. Sharma said that the entire mobile connection porting procedure from one telecom service provider to another should be consumer as well as cost-friendly. Trai, in January, had cut down the porting fee from Rs 19 to Rs 4, after a review of such charge. Nearly 345 million porting requests have been processed so far, from the time when subscribers were first allowed to port their mobile numbers in 2011. n

may 2018 | 27

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bignews India third-most vulnerable to cyber threats behind US, China

ndia ranked third in the list of countries where the highest number of cyber threats were detected, and second in terms of targeted attacks in 2017, according to security software firm Symantec. The United States led the pack, followed by China at the second spot, according to the company’s Internet security threat report (ISTR). India was ranked second globally when it comes to spam and phishing (misleading emails, weblink etc). However, complex cyber attacks -- ransomware and network attacks in India increased in terms of global percentage. “India ranks fourth globally with eight per cent of global detections of ransomware (a malicious software which locks computer and demands money to unlock it),” the report said. Symmantec detected 133 targeted attacks in India which are the work of organised groups. “The majority of these groups are state sponsored (although there is a small number of private operators) and they’re usually driven by a small number of motivations: intelligence gathering, disruption, sabotage, or financial. Broadly speaking targeted attacks corresponds to espionage, although the lines are starting to blur,” the ISTR report said. India is one of victims of targeted attack because a lot of intellectual property rights are generated here and the criminals

may intent to steal them. With the rise in value of crypto-currencies, a new cyber attack from cryptominers was detected in the country where criminals stole computer processing power usage from consumers and enterprises to mine digital currencies. The immediate impact of this attack could lead to slowing down of devices, overheating batteries and in some cases, rendering devices unusable but there are broader implications particularly for organisations. India was also ranked second after the US where the highest number of malwares for mobile phones were detected by the company. n

Govt sets up cyber coordination centre to address cyber security threats

he government has set up a National Cyber Coordination Centre (NCCC) to address various kinds of cyber security threats, including threats arising from misuse of social media, the Rajya Sabha was informed recently. The Minister of State for Home, Hansraj Gangaram Ahir, said there have been instances of misuse

28 | may 2018

of social media for creating disturbances in the society. “Instances of misuse of social media, including creating social disturbances, have come to the notice of the government. Police and public order being state subjects, the concerned law enforcement agencies take appropriate steps to prosecute offenders as per law,” he said replying to a written question. Ahir said further action under the Information Technology Act is also taken for removal or blocking of such content which affects the interests of sovereignty and integrity of India, defence of India, security of the state, friendly relations with foreign states or public order or for preventing incitement to the commission of any cognisable offence relating to above. “The government has taken a decision to set up National Cyber Coordination Centre (NCCC) to address various kinds of cyber security threats, including threats arising from misuse of social media,” he said. n

MYMOBILE

User volume burdens cell networks, causes call drops

he rapidly increasing number of consumers on the existing telecommunication network infrastructure is seen as the primary reason for a large number of call drops. According to the data available with the Cellular Operators’ Association of India (COAI), the total number of mobile subscribers in the state touched 82.19 million in December 2017. Earlier that year, in February, the state had 70.32 million subscribers. Milind Pande, the director of MIT School of Telecom Management, said the disproportionate growth of subscribers vis-a-vis the number of towers is the prime reason for calls drops. “The growing competition in the handset market and the availability of cheaper handsets has allowed more people to become mobile customers. While the number of consumers is only increasing, the number of towers has remained the same. The sharing of the towers, coupled with an increasing number of customers, is leading to call drops, especially during peak hours,” he said. Pande also said that usually, people do not allow installation of towers on their buildings or properties. He said the COAI has sought permission from the government to allow mobile towers to be put up on buildings. Rajan Mathews, the director-general of COAI, said member operators continue to work with the states and

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localities to ensure the Right of Way Gazette Notification for cell towers and fibre location issued by the Department of Telecommunication is implemented. “The industry is working closely with the DoT, medical professionals, DST and others and has spent well over Rs10 crore on various educational programmes and events to educate the public on the safety of cell towers. Operators have committed to spend well over Rs 50,000 crore in construction of cell towers and related infrastructure if cell tower approvals are given. Bottleneck areas — such as defence locations, cantonments, rural areas, panchayats — are receiving special attention,” he said. n

Over 3,000 apps on Google Play found improperly tracking children

mid the ongoing Facebook data leak row, a new study has said that over 3,000 apps on Google Play have been improperly collecting data on children. The Independent reported that more than 3,300 Android apps on Google Play have been improperly

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collecting data on children. Citing the International Computer Science Institute research (ICSI), it said that more than half of 5,855 Android apps on Google Play were potentially violating US privacy laws that protect children under 13 from invasive data collection. The ICSI researchers used a new automated system to determine whether the apps complied with the Children’s Online Privacy Protection Act (COPPA). “One of the most disturbing findings from the study was that 256 of the apps collected the location data of children without the permission of parents. Other data improperly collected included personal details like names, email addresses and phone numbers,” The Independent report said. The researchers said that the study results are representative given that the apps that were examined represent the most popular free ones on Google Play. The researchers could not evaluate apps running on iPhones and iPads as they did not have access to Apple’s iOS data. The study comes as more than 20 consumer advocacy groups claimed that YouTube is violating COPPA by deliberately profiting from the data collection of children. n

may 2018 | 29

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bignews China’s Xiaomi brings ‘Mi Crowdfunding’ platform to India

hinese electronics major Xiaomi has launched its ‘Mi Crowdfunding’ platform in India, which will help the company gauge consumer interest for launching more innovative products in the country. Under the Mi Crowdfunding platform, Xiaomi will curate a handful number of products. However, only after reaching a certain required sale number, the product will be made available to the user. In case the product fails to meet the targeted sales number, customers get their money back. The platform was launched as part of the recent Mi Fan Festival. The Mi Crowdfunding platform launched in India is different from the one in China. Raghu Reddy, Head of Online Sales, India - Xiaomi Technology, said, “When we decided to launch this platform in India, there are a few challenges that come into play. Any new product that has to be launched in India in the consumer electronics space has to go through the certification process, which can take anywhere between three to six months. If we were to launch the platform as it runs in China, we were to run into a situation where people will like the product and pay money

to get the product but we will not be able to make a commitment as to when we will deliver the product because of the uncertainty on the certification timeline.” Xiaomi had been working on launching this platform in India for over a year and a half and has adopted a different approach. Xiaomi will first shortlist a few products based on the consumer feedback and market research. Once shortlisted, the company will get the product certification, post which, will list it on the Mi Crowdfunding platform. n

India, South Korea to come together for establishing 5G test labs

ndia is in talks with South Korea, a global leader in telecom technologies, for jointly setting up 5G test laboratories. According to reports quoting an official source, the telecom ministry is in discussions with South Korea to collaborate in the field of telecommunications including setting up of 5G test laboratories. It must be noted that South Korea has led the world for many years in development of advanced telecom technologies. The country was ranked second in information communications technology

30 | may 2018

index for 2017 by the International Telecommunication Union, while India was at the 134th position. Interestingly, over 90 per cent of households in South Korea have access to over 1,000megabit per second broadband speed service, according to ITU. The initiative of partnering South Korea was taken by Telecom Minister Manoj Sinha during his visit to Mobile World Congress in Spain early this year. There is a plan to sign a memorandum of understanding between both countries in the field of telecom, the people familiar with the development was quoted as saying. According to industry estimates, South Korea is likely to be among the early starters of 5G services. Telecom operators in South Korea have already conducted trial runs of 5G technologies during the PyeongChang 2018 Winter Olympics. The government has already committed that India will be among early starters of 5G. Partnership with South Korea will help India expedite its plan for 5G roll out. If the industry players and experts are to be believed, India is likely to see rollout of 5G services after standards for the technology are finalised by ITU in 2019. n team@mymobile.co.in

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justin

Vivo Y71

hinese smartphone maker Vivo

4G LTE, Wi-Fi, Bluetooth, and

has silently launched a new

GPS.

budget smartphone in its Y series, known as the Vivo Y71 in India. The USP of the smartphone is the 5.99-inch HD+ display which comes with an aspect ratio rated at 18:9, making way for thin bezels. The Vivo Y71 is powered by an octa-core Qualcomm Snapdragon 450 processor, coupled with 3GB of RAM. The smartphone comes equipped with 16GB of internal storage which comes with the option to expand with the help of a memory card. On the camera front, the smartphone comprises a 13megapixel primary snapper with LED flash, while the one at the front is rated at 5-megapixel for selfies and video calling. The smartphone gets its power from a 3,360mAh battery and runs Android 8.1 Oreo. The device has room for dual SIM card slots, and comes with various connectivity options such as

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The Vivo Y71 comes with a price tag of Rs 10,990 and will be up for grabs via retail stores in the country. n

First Look

justin Nokia 6 (2018), Nokia 7 Plus & Nokia 8 Sirocco

fter showcasing them for the first time at this year’s Mobile World Congress in Barcelona, Nokia brand licensee HMD Global has brought the Nokia 6 (2018), the Nokia 7 Plus and the Nokia 8 Sirocco smartphones to the Indian shores. While the

Nokia 8 Sirocco is the most premium offering from HMD Global so far, the Nokia 7 Plus and Nokia 6 have been placed at different price points in the mid-range segment. Most importantly, the Nokia 6 (2018), the Nokia 7 Plus and the Nokia 8 Sirocco come with Face Unlock, AI-based stickers and are part of the Android One initiative.

Nokia 6 (2018): The successor to the Nokia 6 – the Nokia 6 (2018) – comes with several improvements over the predecessor such as the company’s Bothie feature (for the usage of the primary and the secondary cameras simultaneously), an upgraded Qualcomm Snapdragon 630 processor, and ZEISS lens. The Nokia 6 (2018) features a 5.5-inch display with a screen resolution of 1920 x 1080 pixels and a layer of 2.5D curved glass, 3GB of RAM, and 32GB of internal storage. The camera department houses a 16-megapixel rear shooter featuring dualtone LED flash and PDAF, while the front snapper stands at 8-megapixel. The smartphone is backed by a 3,000mAh battery and runs Android 8.1 Oreo. Additionally, the smartphone comes with a rear-mounted fingerprint sensor. The Nokia 6 (2018) is priced at Rs 16,999.

Nokia 7 Plus: The Nokia 7 Plus sports a 6-inch full HD+ display with an aspect ratio rated at 18:9. Powered by Qualcomm Snapdragon 660 chipset, the smartphone has 4GB of RAM and 64GB of inbuilt storage. On the optics front, the device comprises two rear cameras rated at 12-megapixel and 13-megapixel with dual-tone LED flash, ZEISS lens, and a 16-megapixel front-facing shooter. The Nokia 7 Plus gets its fuel from a 3,800mAh battery and runs Android 8.1 Oreo. Coming with a rear-mounted fingerprint scanner, the Nokia 7 Plus is priced at Rs 25,999.

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Nokia 8 Sirocco: The star of the show- the Nokia 8 Sirocco has two main highlightsthe 5.5-inch QHD poLED display

with

minimal bezels and a rear dualcamera module rated at 12-megapixel

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and 13-megapixel with ZEISS lens and dual-tone LED flash. The one at the front stands at 5-megapixel. The smartphone is powered by Qualcomm Snapdragon 835 processor, has 6GB of RAM, 128GB of onboard storage, comes with a 3,260mAh battery and runs Android 8.1 Oreo. The Nokia 8 Sirocco comes with a rear-mounted fingerprint scanner, and is priced at Rs 49,999. n

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may 2018 | 33

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34 | may 2018

Meizu Pro 7

nveiled back in 2017, the Meizu Pro 7 has officially

GPU, ticking at 2.5GHz. The smartphone has 4GB of RAM

been launched in India. The main highlight of the

and 64GB of inbuilt storage. The dual-SIM phone is backed

smartphone is the presence of dual displays; the primary

by a 3,000mAh battery and runs the companyâ&#x20AC;&#x2122;s Flyme OS

Full HD Super AMOLED display rated at 5.2-inch and the

6 based on Android 7.0 Nougat.

secondary Super AMOLED one standing at 1.9-inch.

The smartphone comes with various connectivity

Another highlight of the Meizu Pro 7 is the camera

options such as 4G VoLTE, Wi-Fi 802.11 ac, Bluetooth

department which comprises a dual-camera module at the

v4.2, GPS, and USB Type-C port. It is accompanied by a

back, rated at 12-megapixel each with Sony IMX386

fingerprint scanner embedded in the home button.

sensors, PDAF, and dual-tone LED flash. The one at the

The Meizu Pro 7 comes in a single Black colour. Priced

front is rate at 16-megapixel.The handset is powered by

at Rs 22,999, the smartphone is up for grabs exclusively

octa-core MediaTek Helio P25 processor with Mali-T880

via Amazon India. n

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justin

Oppo A83 Pro

fter recently unveiling the budget Oppo A83 in the A series

with a 13-megapixel primary snapper with LED flash, while

in India, Chinese handset major Oppo has now launched

the one situated at the front is rated at 8-megapixel. The

the upgraded version of the smartphone, dubbed the Oppo

smartphone comes with AI Beauty Recognition technology

A83 Pro in the country.

which enhances the pictures and makes them look real.

The Oppo A83 Pro shares most of the specifications with

The Oppo A83 gets its fuel from a 3,180mAh battery and

the Oppo A83, except for the increased 4GB of RAM and

runs the companyâ&#x20AC;&#x2122;s ColorOS 3.2 based on Android 7.1.1

64GB of internal storage (with the ability to be expanded up

Nougat. The smartphone houses dual SIM card slots and is

to 256GB with the use of a microSD card) the former

topped with several connectivity options such as 4G VoLTE,

possesses.

Wi-Fi 802.11 a/b/g/n, Bluetooth v4.2, GPS, GLONASS, and

If we take a look at the spec sheet, the new Oppo A83 Pro has the 5.7-inch HD+ LCD display with an aspect ratio rated at 18:9 for minimal bezels as its highlight. The camera department is another highlight which comes

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a 3.5mm audio jack. Most importantly, the Oppo A83 Pro comes with facial recognition feature. It comes in Black and Gold colour variants and is priced at Rs 15,990. n

may 2018 | 35

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Micromax Canvas Infinity Life

ome-grown company Micromax has silently launched a new member in its Canvas Infinity series, dubbed

the Micromax Canvas Infinity Life, as the smartphone has been found listed on the online portal Flipkart. According to the listing, the main highlight of the Canvas Infinity Life is the aspect ratio rated at 18:9, much like its predecessors- the Canvas Infinity and the Canvas Infinity Pro. The listing suggests that the smartphone comes with a 5.45-inch HD+ IPS display covered with a layer of 2.5D curved glass. The smartphone is powered by quad-core MediaTek MT6737 processor ticking at 1.3GHz. It comes equipped with 2GB of RAM and 16GB of onboard storage which can be further expanded up to 128GB with the help of a microSD card. In terms of the optics, the smartphone houses a 13megapixel primary camera with Sony IMX135 Sensor and LED flash, while the front-facing shooter is rated at 8-megapixel featuring soft flash. The Canvas Infinity Life is backed by a 2,500mAh battery expected to deliver a talk time of up to nine hours, and runs Android 7.1 Nougat. The smartphone has room for dual SIM card slots and is topped with connectivity options such as 4G VoLTE, Wi-Fi 802.11 b/g/n, Bluetooth, and GPS. Additionally, the smartphone supports a fingerprint scanner at the back. The Micromax Canvas Infinity Life is priced at Rs 7,490 and comes in a single Black colour. n

36 | may 2018

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Coolpad A1, Mega 4A

hinese company Coolpad has announced two new budget smartphones, dubbed the Coolpad A1 and Coolpad Mega 4A

in India. Starting with the Coolpad A1, the smartphone comes with a 5-inch full HD display and is powered by Qualcomm Snapdragon 210 processor. The smartphone comes equipped with 2GB of RAM and 16GB of inbuilt storage which comes with the option to expand up to 64GB with the use of a memory card.

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In the camera department, there is an 8-megapixel rear camera while the front-facing snapper is rated at 5-megapixel. The Coolpad A1 is backed by a 2,500mAh battery and runs Android 7.1 Nougat. The Coolpad Mega 4A, on the other hand, features a 5-inch HD display and is powered by quad-core Spreadtrum chipset clocked at 1.3GHz. The smartphone has 1GB of RAM and 16GB of internal storage which can be further expanded up to 64GB via a microSD card. On the camera front, the device houses a 5-megapixel primary camera and a 2-megapixel front snapper. The Coolpad Mega 4A gets is power from a 2,000mAh battery and runs Android 7.0 Nougat. The Coolpad A1 and the Mega 4A come with a price tag of Rs 5,499 and Rs 4,299, respectively and are available in single Gold colour. The smartphones are up for grabs via eight offline stores across Delhi-NCR, Haryana, Telangana, Karnataka, Tamil Nadu, Andhra Pradesh, Uttar Pradesh and Maharashtra in the country. n

may 2018 | 37

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justin

Intex Uday

omestic handset maker Intex has launched yet another budget smartphone, called the

Intex Uday in collaboration with retail chains of Pune â&#x20AC;&#x201C; Kensha Mobiles, Mehta Telecom, Manik Mobile Shopee & The Corner Mobile. Talking about the spec sheet, the Intex Uday comes with a 5.2-inch HD IPS display and is powered by a quad-core processor clocked at 1.3GHz. The smartphone comes equipped with 3GB of RAM and 32GB of internal storage which can be further expanded up to 128GB via a memory card. In terms of the optics, the smartphone houses a 13-megapixel rear snapper with autofocus and LED flash, while the front-facing shooter stands at 5-megapixel, also with LED flash. The 4G VoLTE-enabled smartphone is backed by a 2,800mAh battery which is expected to last up to seven hours of talk time and up to eight of standby time, and runs Android 7.0 Nougat. The Intex Uday comes with several ValueAdded Services such as SwiftKey, MiFon Security, Prime Videos and DataBack, and is accompanied by a rear-mounted fingerprint scanner. The Intex Uday comes in Black, Champagne and Blue colour variants. It is priced at Rs 7,999 and is compatible with the Reliance Jio offer for a cashback of Rs 2,200. n

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M-tech Eros Smart

ome-bred company M-tech has launched a new

Talking about the camera department, there is a

budget smartphone in its Eros series, dubbed the

5-megapixel rear snapper with LED flash and a

Eros Smart in India. The main highlight of the 4G VolTE-

2-megapixel front camera. The Eros Smart is backed by

enabled smartphone is the incorporation of a fingerprint

a 2,400mAh battery which is expected to provide a talk

scanner at the back, with fast unlocking speed and 360-

time of up to 7 hours, and runs Android 7.0 Nougat.

degree rotation capability. In terms of the technical specifications, the Eros Smart comes with a 5-inch HD IPS LCD display and is

The device houses dual SIM card slots, and is topped with various connectivity options such as Wi-Fi, Bluetooth, GPS, OTG support, and FM radio.

The M-tech Eros Smart is priced at Rs 4,799 and

The smartphone is equipped with 1GB of RAM and 8GB

comes in Rose Gold, Gold, Black and Coffee colour

of onboard storage which can be further expanded up to

variants. The smartphone is available across offline and

32GB with the help of a memory card.

online stores. n

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First Look

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may 2018 | 39

First Look

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Samsung Galaxy J7 Duo

ech major Samsung was rumoured to launch a new member in its J

series, dubbed the Galaxy J7 Duo. Now, after being listed on the official website, the smartphone has gone official in India. The Samsung Galaxy J7 Duo has the rear dual-camera setup, rated at 13megapixel and 5-megapixel as its highlight. The primary shooters support autofocus and LED flash. The one at the front stands at 8-megapixel. Talking about the technical specifications, the smartphone sports a 5.5-inch HD Super AMOLED display and is powered by an octa-core processor clocked at 1.6GHz. The device has 4GB of RAM and 32GB of inbuilt storage which can be further expanded up to 256GB with the use of a memory card. The smartphone supports dual SIM card slots and comes with various connectivity options such as Wi-Fi 802.11 a/b/g/n/ac, Bluetooth v5.0, GPS, GLONASS, micro-USB 2.0, and a 3.5mm audio jack. Additionally, the smartphone comes with a fingerprint scanner embedded in the home button, measures 153.5 x 77.2 x 8.2mm, and weighs 174 grams. The smartphone is backed by a 3,000mAh battery and runs Android 8.0 Oreo. The smartphone comes in Black and Gold colour variants, and it is priced at Rs 16,990. n

40 | may 2018

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Lava Z91

ndigenous company Lava recently announced the expansion of its most successful Z series of smartphones with the launch of Lava Z91.The

smartphone comes packed with innovative features, including the face recognition which unlocks the phone by scanning usersâ&#x20AC;&#x2122; face within 0.7 seconds. Talking about the spec sheet, the dual-SIM smartphone sports an impressive design with a 5.7 inch HD+ display (18:9) resolution, 2.5D curved design, very sleek body (7.7 mm thick), yet providing convenient one-hand navigation. The Z91â&#x20AC;&#x2122;s tough and scratch resistant screen makes it a sturdy and reliable device. It comes with a backup of 3,000mAh battery for usage up to 24 hours, through a single charge. The device is powered by Mediatek processor (MTK 6739), comes with 3GB of RAM and 32GB of internal storage, and an expandable memory up to 128 GB. In the camera department, the Lava Z91 is equipped with 13MP rear and 8MP front camera with flash, providing brighter and sharper images. Further, its Bokeh feature makes the photographs appealing by making the objects stand out from the background. The smartphone is bundled with a very attractive cashback offer of Rs 2,000 from Bharti Airtel. Additionally, the device comes with a special launch offer of free one-time screen replacement, in case screen breaks within one-year from the date of purchase. The smartphone is priced at Rs 9,999. n

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may 2018 | 41

First Look

justin

Reach Allure Rise

omestic brand Reach Mobile has launched a new smartphone called

Allure Rise, in collaboration with Reliance Jio. Talking about technical specifications, the Reach Allure Rise comes with a 5.5inch HD IPS display with the screen resolution of 1280 X 720 pixels. The display is covered with a scratch-proof hard coated surface. Under the hood, the smartphone is driven by a quad-core processor that runs at 1.3GHz. The chipset is teamed up with 2GB of RAM and 16GB of inbuilt storage, which is further expandable up to 64GB using the microSD card. In the camera department, the smartphone features an 8MP rear-facing camera that is equipped with an LED flash. Up front, there is a 5MP camera for selfies and video calls. As for software, the Allure Rise runs on Android 7.0 Nougat operating system. A 2,600mAh Li-ion battery (removable) powers the entire package. The smartphone is VoLTE/ViLTE enabled. Priced at Rs 5,499, the smartphone is available for purchase via Flipkart and ShopClues. Jio subscribers will get a cashback of Rs 2,200 on the purchase of Allure Rise. In October last year, Reach Mobile had launched a budget smartphone called Allure Secure. Priced at Rs 4,499, it features a 5-inch FWVGA display, quad-core SC9832A processor, 1GB RAM, and 16GB of internal storage. The smartphone also comes with an 8MP rear-facing primary camera and an 8MP front camera. The Allure Secure runs on Android Nougat and is powered by a 2,500mAh battery. n

42 | may 2018

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Intex Aqua Lions N1, Lions T1 Lite

ntex Technologies recently launched two new 4G-VoLTE

• Works without Data: All the services built on Total can

smartphones, Aqua Lions N1 and Lions T1 Lite integrated

be accessed even without Data via proprietary

with Total by Hike. Speaking of technical specs, the 4G VoLTE Aqua Lions

technology. Developed in-house, the proprietary technology, based on the USSD protocol does the

N1 comes with a 4-inch display while the Lions T1 Lite has

encrypting, compressing and transmitting of data.

a 5-inch display with a 2.5D curved glass on top. Both

Aqua Lions N1 has a 2-megapixel primary camera on the

smartphone models are powered by a quad-core SoC coupled

rear and a VGA front camera. Lions T1 Lite has a 5-megapixel

with a 1GB RAM and 8GB of internal storage, which is further

primary camera on the rear and a 2-megapixel front camera

expandable up to 128GB and 64GB respectively.

with Flash and features like Beauty mode, Panorama, Burst

The smartphones run on Android 7.0 OS and support 4G

mode Filters, Audio Picture & GIF. Lions T1 Lite also

dual-SIM connectivity. Aqua Lions N1 is backed by a

comprises Value Added Services like DataBack and Prime

1,400mAh Li-ion battery while the Lions T1 Lite is powered

Video.

by a 2,200mAh Li-ion battery. Packed with varied features, Aqua Lions N1 and Lions T1 Lite are available at a price of Rs 2,823 and Rs 3,899

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Aqua Lions N1 comes in a Black colour with Matte Finish back cover while the Lions T1 Lite is available in three colour variants - Royal Black, Steel Grey and Champagne. n

respectively. Furthermore, as a part of Airtel’s ‘Mera Pehla Smartphone’, Aqua Lions N1 comes with a Rs 1,500 cashback and Lions T1 Lite with Rs 2,000 cashback for consumers to be availed in a 36 months’ period, along with instant benefits up to Rs 200 in value by Hike. Total, built by Hike, has two key elements to it which are: • Single Login: A Single Login via the Phone Number for all Total services such as Messaging, News, Horoscope, Recharge, Wallet, Cricket Scores and Rail information

www.mymobileindia.com

may 2018 | 43

First Look

justin Panasonic P101

xpanding its budget lineup of smartphones, Panasonic has launched a new budget device, dubbed the Panasonic

P101 in India. The main highlight of the smartphone is the 5.45-inch Big

The dual-SIM smartphone comes with various connectivity options such as 4G VoLTE, Wi-Fi, Bluetooth, GPS, A-GPS, OTG support, and FM radio.

View IPS display with 2.5D curved glass and an aspect ratio

In addition, the Panasonic P101 supports Smart Gestures

rated at 18:9, marking the companyâ&#x20AC;&#x2122;s entry into the bezel-less

which allots different alphabets to various apps, for easy access

bandwagon. The smartphone is packed with a quad-core

by simply scribbling the alphabet on the display, and the Smart

MediaTek MT6739WA processor clocked at 1.3GHz, coupled

Actions for changing the phone mode to mute or snooze, make

with 2GB of RAM. The device comes equipped with 16GB of

direct calls and double tap to wake-up screen.

internal storage which can be further expanded up to 128GB via a memory card.

44 | may 2018

and runs Android 7.1 Nougat.

The smartphone comes with a price tag of Rs 6,999 and is up for grabs exclusively via offline store Sangeetha Mobiles.

In terms of the optics, the Panasonic P101 houses an

Interestingly, on the purchase of the smartphone, customers

8-megapixel rear snapper with autofocus and LED flash, with

will get an additional 60GB of data for new and existing Idea

the front-facing camera rated at 5-megapixel, also with LED

subscribers and an extra 10GB of data on recharge of Rs 199

flash. The smartphone gets its fuel from a 2,500mAh battery

plan. n

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International

justin

Britzo iVVO

ritzo, a new entrant in the Indian market, recently launched

also enjoy a huge repository of

its mobile phone brand iVVO in India which was followed by

songs as well as videos, bundled with the Britzo’s

the rollout of eight of its smart 2G feature phones which are

exclusive 201-day replacement warranty and a 12+3 month

segmented across five product categories; BEATZ, PRIMO, TUFF,

product warranty. In order to strengthen its roots in India, Britzo

SELFEE and VOLT and are part of the government’s ‘Make in

has already established a channel of 200 direct as well as indirect

India’ initiative.

partners, 20,000 retailers, and more than 900 service outlets in

All of the launched products are priced between Rs 649 to Rs

India. n

5,999 and come with features like multilingual support of over 22 Indian languages including English, Hindi & Urdu, Wi-Fi tethering, facial recognition, phone-based WhatsApp, and shatterproof smartphone screens which are aimed at the rural population. The brand has also announced its visually-appealing as well as feature-intensive 4G smartphones namely ‘Storm Lite’ and ‘Storm Pro’. The two smartphones run on the latest Android Oreo (Go edition) and come loaded with features such as ‘Face Unlock’ facial recognition and shatterproof screen. While the ‘Storm Lite’ comes with 1GB of RAM and 8GB of inbuilt storage, ‘Storm Pro’ comes with 2GB of RAM and 16GB of inbuilt storage, both expandable up to 128GB. In the camera department, both Britzo smartphones sport an 8MP front camera with dual selfie flash, along with an 8MP rear camera with LED flash and auto-focus. ‘Storm Lite’ and ‘Storm Pro’ are priced at Rs 4,999 and Rs 5,999, respectively. The company also announced that all iVVO customers can

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may 2018 | 45

First Look

justin InFocus Vision 3 Pro

S-based handset maker InFocus has come up with a new

Bluetooth, FM radio, and GPS. For security, the smartphone

budget smartphone, called the Vision 3 Pro, in India.

also has a fingerprint sensor and a face unlock functionality

Talking about the spec sheet, the InFocus Vision 3 boasts

as well.

5.7-inch HD+ IPS wide-angle, ON-CELL High transparent

The InFocus Vision 3 Pro is priced at Rs 10,999 and is

display of 1440x720p resolution with 18:9 aspect ratio.

exclusively available on Amazon India. Amazon is giving an

option to buy the Vision 3 Pro on EMIs starting Rs 523 a

the smartphone offers 4GB RAM and 64GB internal storage

month and gives an exchange value of up to Rs 9,522. n

with a microSD card support of up to 128GB. It runs on Android Nougat 7.0 out-of-the-box and is backed by a 4,000mAh battery. In terms of the optics, the InFocus Vision 3 Pro has a dual rear camera setup of 13-megapixel primary sensor paired with an 8-megapixel secondary camera and comes with features such as a 120-degree wide-angle lens, f/2.0 aperture, PDAF and LED flash. On the front, there is a 13megapixel fixed-focus sensor with f/2.2 aperture. On the connectivity front, the device offers 4G VoLTE, Wi-Fi,

46 | may 2018

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Tecno Camon i Sky

argeting the millenials, Transsion Holdings-owned

combines a front-facing LED flash and screen flash to offer

offline handset brand Tecno Mobile has come up with

enhanced selfies and video calls. It is powered by a

its latest Tecno Camon i Sky in India. The main highlight of the smartphone is its Face Unlock sensor.

3050mAh battery. Connectivity options on the board include 4G VoLTE,

The dual-SIM Tecno Camon i Sky runs HiOS 3.3.0 on

ViLTE, GPS, Wi-Fi, Bluetooth, a 3.5mm headphone jack,

top of Android 8.1 Oreo, and sports a 5.45-inch Full View

and Micro-USB. Sensors onboard are ambient light sensor,

IPS display with an 18:9 aspect ratio and screen-to-body

face unlock sensor, fingerprint sensor, gravity sensor, and

ratio of 81.3 per cent. It is powered by a 1.28GHz 64-bit

proximity sensor.

quad-core MediaTek MT6739WA SoC, coupled with 2GB

The smartphone comes with a price tag of Rs 7,499

of RAM and 16GB of inbuilt storage which is expandable

and is available in Midnight Black and Champagne Gold

via microSD card.

colour variants across various offline retailers in the

On the camera front, the Tecno Camon i Sky houses a

country.

single 13-megapixel rear sensor with features such as

As part of its 111 policy, Tecno is offering 100 daysâ&#x20AC;&#x2122;

PDAF, f/2.0 aperture, and 5P lens. The front camera gets

replacement warranty, one-time screen replacement, and

an 8-megapixel sensor with Boosted Dual selfie flash that

one-month extended warranty.n

www.mymobileindia.com

may 2018 | 47

International

justin

48 | may 2018

Motorola Moto G6 series & Moto E5 series

otorola finally launched the much-rumoured Moto G6 and the Moto E5 series at an event in Brazil recently. While the Moto G6, the G6 Plus, the G6 Play, the E5, and the E5 Plus have the Max Vision display with 18:9 aspect ratio as their highlight, the Moto E5 Play comes with the usual 16:9 aspect ratio.

Moto G6 series: Moto G6: The smartphone comes with a 5.7-inch Full HD Max

increased 3,200mAh battery and Android 8.0 Oreo. The home

Vision display with an aspect ratio of 18:9 and is powered by

button in the smartphone too doubles as a fingerprint scanner.

Qualcomm Snapdragon 425 processor. With 3D glass back, the

Moto G6 Play: The last member of the G6 series sports a 5.7-inch

device comes in two RAM/ROM options: 3GB RAM/32GB ROM

HD display with the same aspect ratio as the G6 and the G6 Plus

and 4GB RAM/64GB ROM. The camera department has dual

and is powered by Snapdragon 427 SoC. There are two RAM/

cameras (rated at 12-megapixel and 5-megapixel) at the back

ROM variants: 2GB RAM/16GB ROM and 3GB RAM/32GB

while the front camera stands at 8-megapixel. The smartphone

ROM, 13-megapixel primary snapper and a 5-megapixel front

is backed by a 3,000mAh battery and runs Android 8.0 Oreo.

camera. The device is backed by a huge 4,000mAh battery and

Additionally, there is fingerprint scanner embedded in the home

runs Android 8.0 Oreo. Furthermore, there is a front-facing

button.

fingerprint scanner.

Moto G6 Plus: The G6 Plus has a 5.9-inch Full HD display with

The Motorola Moto G6, the Moto G6 Plus and the Moto G6

an aspect ratio rated at 18:9, Qualcomm Snapdragon 430

Play start at $249, $299 and $199, respectively. The

processor, 4GB of RAM, and 64GB of inbuilt storage. The

smartphones are available in Brazil and will eventually reach out

camera department is the same as the Moto G6, along with an

to other markets. n

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International

justin

Moto E5 series: Moto E5: The first in the E5 family is the Moto E5 coming with a 5.7-inch HD+ display with an 18:9 aspect ratio and is powered by Qualcomm Snapdragon 425 processor. It comes with 2GB of RAM, 16GB of ROM, a 4,000mAh battery, 13-megapixel rear camera and a 5-megapixel front shooter, and runs Android 8.0 Oreo. Moto E5 Plus: The device features a 6-inch HD+ display with the same aspect ratio as the aforementioned devices and is powered by Qualcomm Snapdragon 435 chipset. It comes with 3GB of RAM, 32GB of internal storage, a 5,000mAh battery and Android 8.0 Oreo. Camera-wise, there is a 12-megapixel rear snapper and an 8-megapixel front shooter. Moto E5 Play: The low-end smartphone sports a 5.2-inch HD display, 2GB of RAM, 16GB of ROM, 8-megapixel rear camera, 5-megapixel front snapper, a 2,800mAh battery, a fingerprint scanner, and runs Android 8.0 Oreo. The Motorola Moto E5 and the Moto E5 Plus start at Euros 149 and Euros 169, respectively. However, there is no pricing detail for the Moto E5 Play available.n team@mymobile.co.in

www.mymobileindia.com

may 2018 | 49

Limelight

lead story

Mobile: Hail the New Change Agent As more people in the world today have a mobile handset than a bank account, the deviceâ&#x20AC;&#x2122;s criticality in achieving the objective of universal financial inclusion leading to social transformation has gained greater prominence than ever!

inancial inclusion is a

disproportionate share of the unbanked.

India was alarmingly high while the

prerequisite for social

Globally, half of unbanked adults come

percentage of rural population and poor

transformation. Financial

from the poorest 40 percent of households

was much higher as compared to urban

inclusion requires that

within their economy, the other half from

counterparts. Against this backdrop,

individuals and businesses have access to

the richest 60 percent. But the pattern

Jan Dhan Yojna which was launched on

useful and affordable financial products

varies among economies. In those where

August 28, 2014, has been a remarkable

and services that meet their needs. Being

half or more of adults are unbanked, the

success in terms of linking the number of

able to have access to a transaction

unbanked are as likely to come from a

unbanked population to formal banking

account is a first step toward broader

poorer household as from a wealthier one.

system. Since the launch till March2018,

financial inclusion since a transaction

In economies where only about 20–30

more than 310 million Indians have

account allows people to store money, and

percent of adults are unbanked, however,

been brought within the formal banking

send and receive payments. A transaction

the unbanked are much more likely to be

system. A recent World Bank study “The

Two-thirds of unbanked adults have a mobile phone Adults without an account cowning a mobile phone, 2017

Limelight

lead story

Global Findex Database 2017” notes that India accounted for majority of new bank accounts opened in the last three years. Yet, the country’s and global financial inclusion challenges remain huge. Globally, 1.7 billion adults do not have a bank account. As far as India is concerned, it still has over 190 million adults without a bank account, which accounts for 11 percent of total unbanked population in the world. In terms of sheer number, we have the second largest unbanked mass

1 million 10 million 100 million

after China. Inoperativeness of accounts remains the other big challenge for

200 million

India.

Source : Global Findex database, Gallup World Poll 2017

Note: Data are not displayed for economies where the share of adults without an account is 5 percent or less.

account can also serve as a gateway to

Mobile A Key Enabler

poor.

other financial services. Unfortunately,

Till the launch of Jan Dhan Yojana,

The Global Findex Database 2017 points

a huge chunk of global population

the number of unbanked people in

out that mobile phones and the internet

remains outside the purview of financial inclusion.

Globally, 1.7 billion adults lack an account Adults without an account, 2017

The Unbanked Globally, about 1.7 billion adults remain unbanked i.e without an account at a financial institution or through a mobile money provider. Because account ownership is nearly universal in highincome economies, virtually all these unbanked adults live in the developing world. Indeed, nearly half live in just seven China, India, Indonesia, Mexico, Nigeria,

1 million 10 million 100 million

and Pakistan. Fifty-six percent of all

200 million

developing economies: Bangladesh,

unbanked adults are women. Poorer people also account for a

www.mymobileindia.com

Source: Global Findex database

Note: Data are not displayed for economies where the share of adults without an account is 5 percent or less.

may 2018 | 51

Limelight

lead story offer strong openings for progress as

with a mobile money account has now

surpassed 30 percent in Côte d’Ivoire and “Globally, adults already own a mobile phone and Senegal—and 40 percent in Gabon. 1.7 billion adults do not about 480 million have internet Mobile money accounts have also access. Thus switching to electronic taken root in economies outside have a bank account. India payrolls to millions of workers who Sub-Saharan Africa. In some, are currently paid in cash could still has over 190 million adults the share of adults with a mobile help these workers join the formal money account has reached about without a bank account, which financial system. 20 percent or more—including In addition, digital financial the Islamic Republic accounts for 11 percent of total ofBangladesh, services can lower the cost of Iran, Mongolia, and Paraguay. receiving payments. In a five-month unbanked population in Fintech’s Contribution relief program in Niger, switching the the world” Digital technology is also transforming monthly payment of government social globally as one billion financially excluded

the payments landscape. Globally, 52

benefits from cash to mobile phones saved the recipients 20 hours on average

have an account at a bank, a microfinance

percent of adults have sent or received

in overall travel and wait time to obtain

institution, or another type of regulated

digital payments in the past year, up from

the payments.

financial institution. Sub-Saharan Africa

42 percent in 2014. Technology giants

The study further notes that digital

is the only region where the share of adults

have moved into the financial sphere,

financial technology, or “fintech,” and

with a mobile money account exceeds 10

leveraging deep customer knowledge

particularly the global spread of mobile

percent. This was also true in 2014. At

to provide a broad range of financial

phones, has facilitated expanding access

that time East Africa was the region’s

services.

to financial services to hard-to-reach

mobile money hub. But mobile money

Payments made through their

populations and small businesses at low

accounts have since spread to new parts

technology platforms are facilitating

cost and risk due to various reasons such

of Sub-Saharan Africa. The share of adults

higher account use in major emerging

as (a) Digital IDs make it easier than ever before to open an account; (b) Digitization of cash-payments is introducing more people to transaction accounts; (c)

More people who have an account are using it for digital payments

Mobile-based, financial services bring

Adults with an accounts (%)

convenient access even to remote areas; (d) Greater availability of customer data allows providers to design digital financial

High-income economies

100%

products that better fit the needs of unbanked individuals.

80%

Rise of Mobile Money

60%

The World Bank Study notes that the power of financial technology to expand access to and use of accounts is demonstrated most persuasively in Sub-Saharan Africa, where 21 percent of adults now have a

World

Developing economies

40%

20%

mobile money account, nearly twice the share in 2014 and easily the highest of any region in the world. While mobile

0% 2014

2017

2014

2017

2014

2017

money has been centered in East Africa, the 2017 update reveals that it has spread

Made or Received digital payments in the past year

to West Africa and beyond.

Made or Received digital payments in the past year

The vast majority of account owners

52 | may 2018

Source : Global Findex database

MYMOBILE

A billion adults who have an account still pay utility bills in cash Adults without an account cowning a mobile phone, 2017

could help dramatically reduce the number of unbanked adults. Governments make several types of payments to people— paying wages to public sector workers, distributing public sector pensions, and providing government transfers to those needing social benefits. Digitizing these payments could reduce the number of unbanked adults by up to 100 million

Limelight

lead story

globally. Many of these adults have the basic technology needed to receive these

1 million 10 million 100 million

payments in digital form. Of the 60 million unbanked adults worldwide who receive

200 million Sources: Global Findex database

economies such as China, where 57

government transfers in cash, two-thirds have a mobile phone. Even bigger opportunities are available

in the private sector as globally, about “Globally, 230 million unbanked adults work in about 1.1 billion or purchases or pay bills—roughly twice the private sector and get paid in cash the share in 2014. only and 78 percent of these wage about two-thirds of all Some advances have been earners have a mobile phone. unbanked adults own a mobile made in helping women gain Unbanked farmers could access to financial services. In benefit from the security and handset. In India and Mexico India three years ago, men were convenience of digital payments more than 50 percent of the 20 percentage points more likely for agricultural sales. About 235 than women to have an account. million unbanked adults worldwide unbanked have a mobile Today, India’s gender gap has shrunk receive cash payments for the sale of phone; in China 82 to 6 percentage points thanks to a agricultural products and 59 percent strong government push to increase of them have a mobile phone. Digitizing percent do” percent of account owners are using

mobile phones or the internet to make

account ownership through biometric

agribusiness supply chains could also

identification cards.

build payment histories and help expand

Still, in most of the world women

fulfilled, having a simple mobile phone

access to credit and insurance for small

continue to lag well behind men. Globally,

can potentially open access to mobile

farmers.

65 percent of women have an account

money accounts and other financial

Mobile and fintech today are

compared with 72 percent of men, a gap

services. Having access to the internet

central to financial inclusion goals. The

of seven percentage points that is all but

as well expands the range of possibilities.

utility of this once simple device has

unchanged since 2011.

The World Bank study notes that’s these

extended to ushering social and financial

technologies could help overcome barriers

transformation. n

Boosting financial inclusion through digital technology

that unbanked adults say prevent them from accessing financial services.

Digital technology alone is not enough to

Mobile phones could eliminate

increase financial inclusion. To ensure

the need to travel long distances to a

that people benefit from digital financial

financial institution. And by lowering

services requires a well-developed

the cost of providing financial services,

payments system, good physical

digital technology might increase their

infrastructure, appropriate regulations,

affordability.

and vigorous consumer protection

By moving routine cash payments into

safeguards. If these conditions are

accounts, governments and businesses

www.mymobileindia.com

shelley@mymobile.co.in

may 2018 | 53

Exclusive

Chief speak

“OnePlus’s goal has been to provide Indian users with a technological and design experience that is premium, future-ready, seamless and in sync with their needs” OnePlus which is about to launch its new flagship smartphone, OnePlus 6, relies on bringing most relevant features to the consumers that are innovative and future ready, feels Vikas Agarwal, General Manager at OnePlus India. He interacted with Haider Ali Khan prior to this launch event in India and shared about OnePlus positioning in the market and further plans for the market. Excerpts: OnePlus continues to dominate the above

the core of what we do. We don’t directly

we focus on bringing the most relevant

29K category with OnePlus 3T and 5T

correlate premium-ness to price, hence

features to our customers; features that

in India and as per the reports OnePlus 6

when we create a new product, we do not

are innovative and future-ready.

will also be in the same price bracket. Do

do it with a price point in mind. Instead,

you feel comfortable in that segment or OnePlus does not want to eat into Oppo’s and Vivo’s market share? At OnePlus, we are conscious about our product’s position in the market as a premium flagship smartphone. We have been consistently committed to providing users with a truly ‘burden-less’ experience. Creating a premium smartphone for our loyal community of users will always remain at

54 | may 2018

OnePlus has been one of the hot selling

“We focus on bringing the most relevant features to our customers; features that are innovative and future-ready”

smartphones in India. What are the ingredients which makes it a suitable choice for the Indian buyers? Since its origin, OnePlus has constantly strived to create a product that offers consumers an optimum device that ensures they never have to compromise on performance, quality and price. When we started OnePlus, we wanted to create a phone we

MYMOBILE

ourselves would want to use. To achieve

competitive price. In order to be able to

point in time and retaining the technology

this, we have had to constantly reinvent

deliver the highest quality device to our

that they love is the key to our philosophy

ourselves in order to deliver the best end-

consumers, we focus our energies towards

of ‘Never Settle’. It’s all about striking the

user experience on a day-to-day basis for

working on a single, complete product

right balance. That’s our USP.

our consumers. That, for us is the essence

each year.

of ‘Never Settle’.

Does competition bother you in the Indian

With the philosophy of creating

Now the industry has set new standards; the

context where majority buyers are very price

designs in line with users’ feedback, we

19:9 aspect ratio with notch and more than 6

conscious? At OnePlus, we do not focus

strongly believe in creating a balance

inches of display, that is there in the OnePlus

on competition. Our focus lies in bringing

between great design and innovative

6 as well, I believe. Apart from that we do not

the best possible user experience to our

technology for a seamless consumer

see much innovation. What does OnePlus has

community of loyal users. However, if

experience. However, we also believe in

to differentiate itself from others? OnePlus

you consider industry reports by IDC and

using technology judiciously, introducing

revolves around a very simple ideology,

Counterpoint Research, the numbers

new features as and when it makes sense

around believing that great products

show immense growth over the last year

for our community and existing retaining

raise people’s living standards and spread

in comparison. We are grateful to our

features that are deeply associated with

happiness. We strive to bring the latest

community for continuing to believe in us

the brand.

and most relevant technology back to our

and helping put us in the big leagues with

Another key ingredient is our relentless

community by constantly innovating and

well-established brands such as Apple and

aim to provide our users with a truly

challenging the conventional concepts of

Samsung in a short span of 3 years in a

‘burden-less’ experience. When we

technology. Our ears are constantly open

hyper-competitive space.

say ‘burden-less’, we don’t just mean

to our biggest fans and biggest critics,

faster download speeds but a consistent

the OnePlus community. Bringing them

What has been the outcome of OnePlus

experience that is relaxing, efficient and

the technology that they need at a certain

Offline Experience Stores till now?

unrestricted, throughout the life cycle of

Experience stores are a premium setup

the product.

wholly managed by OnePlus in India.

“We are grateful to provide our Indian users with a to our community for technological and design experience continuing to believe in us and that is premium, future-ready, helping put us in the big leagues seamless and in sync with their needs. with well-established brands such as Apple and Samsung in Will you continue with your ‘One a short span of 3 years in a Product a Year’ strategy apart from the variant and why is it so? OnePlus hyper-competitive believes in bringing the best flagship space” experience to our consumers with the Most of all, our key goal has been

best technological offerings at a highly

Exclusive

chief speak

January 2017 marked the launch of the first-ever OnePlus experience store in Bangalore, India. This store allowed consumers to fully experience the touch and feel of the phone before purchase. The success of this store format is evident from the spike that OnePlus saw in offline sales in the region. The company is now looking to open experience stores in Delhi and Mumbai. OnePlus will also soon setup authorized brand stores in markets like Delhi, Mumbai, Bengaluru, Hyderabad, Pune, Chennai, Kolkata and Ahmedabad. n

haider@mymobile.co.in

www.mymobileindia.com

may 2018 | 55

In Conversation

face to face

â&#x20AC;&#x153;We used this sabbatical to work on our product portfolio, renew the brand and do all necessary arrangements for delivering what we envisionedâ&#x20AC;? Iâ&#x20AC;&#x2122;m sure that you have had come across Lemon Mobiles in the past, the same is here again in a new avatar to disrupt the market with its feature phones, smartphones and LEDs. Haider Ali Khan interacted with Kapil Chugh, Chairman & Managing Director of Lemon Electronics Limited on the plans of the company as how he is going to take Lemon Mobiles forward to be one of the loved brands in the country. Excerpts:

56 | may 2018

Is it a comeback for you? If yes, what prompted

Earlier Lemon Mobiles was quite a dominant

plan as we had to realign our strategy

you to re-enter the mobile market in India?

player in the feature phone segment and

according to market reaction. However,

This is not exactly a comeback; we are

then it suddenly vanished from the scene.

we used this sabbatical to work on our

continuously delivering our commitments

What went wrong for Lemon at that time?

product portfolio, renew the brand and do

in the market from last 10 years. Lemon

The brand never vanished; we are still

all necessary arrangements for delivering

Mobiles has always focused on customer

one of the leading players in feature

what we envisioned.

satisfaction and quality of the products.

phone category in our major markets.

Therefore, we have revamped the brand

Due to some changes in core management

What are the new changes have you

in the lineup with our next growth strategy

team and organisation structure, the

incorporated to make Lemon Mobiles a hit in

in the Indian market. Recently, we are in

brand was less visible in its category. As we

the market? We recently changed our brand

the process increasing our production

prepared for a bounce back, the industry

logo and have completely changed our

capacity in India along with a new R&D

hiccups like demonetization, GST roll

strategy in terms of operations, marketing

facility in China.

out and Jio impact further delayed the

and products. Our new expansion plans

MYMOBILE

are centered on our mission to adopting

in demand in North East India? Is that correct?

Chinese products come under unorganized

new technologies, empowering customers

Which are the other areas from where your

segment. Today, middle segment, which

and delivering what market demands.

sales are coming? Yes, North East is a good

is specifically for masses, is emerging

We have built a robust supply chain to

market for Lemon Mobiles as the brand

rapidly and covers a large volume of

maximize our value addition in the market.

continues to deliver its promises. We have

overall LED TV market. We are looking to

As part of the neworganisational structure,

consistently built equity in different markets

create a niche in this category by delivering

Praveen Srivastava has joined as the new

and catered to the interests of customers

the best technology LED TVs at affordable

CEO to spearhead the next growth story in

as well as retailers. By constantly adding

pricing.

the market.

value to our products, the brand has gained

What kind of investment plan do you have for

a good momentum in markets like Bihar,

Tell us about Lemon Mobiles manufacturing

Uttar Pradesh, Jharkhand, Rajasthan etc.

and R&D facility and its capabilities? We

the Indian market? We are going to invest in a new manufacturing unit for mobile phones at Sector 80, Noida. With an estimated investment of Rs 150 Cr, the production facility will offer cutting-edge innovation to enhance the customer experience with ‘Feature Phone, budget smartphones & LED TV’. We are also going to setup a new R&D and testing center in China. Does feature phone remain to be your forte or smartphones have overtaken it as data

In Conversation

face to face

“We have plans to launch 6-7 new smartphones in 4K - 8K price range in the coming months. The new models will be available at retail counters by July this year” will set up a new manufacturing unit for mobile phones and LED TVs at Sector 80, Noida. The proposed facility will be equipped to produce 1 million mobile handsets per month. Spread over 1.30 lacs sq/ft. area, the proposed facility will also have the capacity of producing 60K LED TVs per month. Lemon Mobiles also

“As we prepared for a bounce back, the industry hiccups like demonetization, GST roll out and Jio impact further delayed the plan as we had to realign our strategy according to market reaction”

plans to set up an R&D and Testing Lab facility in Shenzhen, China to design the next-generation mobile handsets. What kind of after sales service does Lemon

consumption has increased drastically in

You have also ventured into LED TV market

Mobiles offer? We believe that the key

India? Feature phone has always been

as well. Do you see potential there? According

to earn loyal customers and capture the

an important category for any handset

to TechSci Research report, the television

market is after sales service. Keeping

player. Therefore, we always maintain a

market in India is anticipated to cross

in mind the same, we have adopted an

fine balance of our product portfolio and

the USD9 billion by the end of 2021.

aggressive ‘101 days’ service policy. We

approach the market accordingly. We have

The affordability has become the

have 700+ service centers spread all

plans to launch 6-7 new smartphones in

driving factor for consumers when it

across the country that assures instant

4K - 8K price range in the coming months.

comes to buying a LED TV. Further, the

check and ‘hand-to-hand’ replacement.

The new models will be available at retail

industry is bifurcated into 3 segments – big

These centers are exclusively owned by

counters by July this year.

brands, Chinese players and the middle

Lemon Mobiles and are dedicated for

segment between these two. While big

24X7 customer services. n haider@mymobile.co.in

I have noticed that Lemon Mobiles are quite

www.mymobileindia.com

players are catering to the high-end market,

may 2018 | 57

In Conversation

face to face

“The mobile revolution has changed the way businesses interact with customers” DUNNHUMBY, a UK-based global leader in customer science, is currently working in area of ‘Technology Renewal’ programme. Technology Renewal is a multi-year, multidiscipline programme adopting a cloud first, open source approach to the company’s foundational technologies, bringing greater freedom, flexibility and speed to dunnhumby and its clients. To get a deeper insight into the programme, My Mobile interacted with Prithvesh Katoch, Head of Data Engineering, dunnhumby India, who has been with dunnhumby for close to six years now and leads the data engineering function, which is responsible for building, maintaining and enhancing dunnhumby data solutions. Prior to dunnhumby, Katoch worked in Accenture for over six years as a data consultant and data delivery expert across various domains including telecom, banking etc. We hear you’re working on a ‘Technology Renewal Programme’ at dunnhumby – what exactly is this? How can it be leveraged for mobile shoppers? Technology Renewal is a multi-year, multi-discipline programme adopting a cloud first, open source approach to our foundational technologies, bringing greater freedom, flexibility and speed to dunnhumby and its clients. In a mobile environment, the customer can provide real time feedback to us through platforms such as apps around their preferences and choices. The technology renewal programme at dunnhumby gives us the agility to collate the data and respond accordingly in a real-time environment. How mobiles redefine customer engagement actions? In this mobile era, customers are no longer restricted to any geographical boundaries and even retailers can reach them wherever they are. Modern customers have flexibility to access a plethora of information through their mobiles and are not relying only on physical stores. They have access to all ecommerce

94 | march 2018

MYMOBILE

application of advanced analytics sit at the centre of dunnhumby’s philosophy to cater best data driven insights to our clients and dunnhumby India also plays a pivotal role in this. Whether it is enabling machines to build our customer level models in an automated fashion or implementing cutting edge techniques to serve a consulting project, India teams have been innovating in all the spheres

“We at dunnhumby partner with modern retailers in this dynamic environment to help them understand their customers and create strong bonds of loyalty” websites; can order whatever products

Then there are modern technology devices

they want, compare features of products,

like Beacons that have become popular

read reviews/feedback of products and

with retailers. Beacons use Bluetooth to

compare prices across retailers. We at

connect with the customers when they are

dunnhumby partner with modern retailers

in proximity. When inside the store, based

in this dynamic environment to help them

on their current location, customer gets

understand their customers and create

information on all items on discount in his

strong bonds of loyalty. We understand

aisle and targeted offers.

their customers and based on their

“Innovation and application of advanced analytics sit at the centre of dunnhumby’s philosophy to cater best data driven insights to our clients and dunnhumby India also plays a pivotal role in this”

purchase behaviours provide them very

Could you throw some light on the current

personalized recommendations on offers,

methods that dunnhumby applies to analyse

discounts, new arrivals or festive schemes

data in retail? What about the future

either through SMS or push notifications

technologies to process data faster? We

and playing critical role. XGBoost,

through Apps. This in turn makes the

are looking at using machine learning

Random Forests, Light GBM and NMF

customer feel valued and more engaged

to help us consume and process data

are few examples of latest techniques we

with the retailer.

faster. Machine learning provides us the

are using and the vision is to move towards

opportunity to quality assure data and

deep learning techniques like LSTMs and

How mobile technology innovations

evolve the quality assurance process with

RNNs etc. in near future.

influences customer science and help

iterations. We are using frameworks like

The solutions we offer have evolved

business stay ahead of the curve? The

‘Spark’ which gives us the flexibility of

overtime with analytical offerings,

mobile revolution has changed the way

multi-threading, among other things.

scientific techniques and platforms and

businesses interact with customers. Earlier

Our focus is not only to process the

have an unparalleled history of driving

we had apps that were based on ‘Pull’

data faster but also integrate data from

transformational results for our clients.

from customers where they can search for

multiple sources to get a better view of

We are quite uniquely placed in this

products or compare prices. Now we have

our customers.

space with our integrated systems around

‘Push-based’ apps that anticipate users

data management, pure-play analytics

need and send them notifications based

Can you provide some examples of advanced

& automated products, which offer us a

on their preferences and needs. These

analytics in action and the role played

competitive edge providing customer data

notifications could be about change in

by India and India dunnhumby team in

science. n

pricing or promotions on relevant products.

innovating in this space? Innovation and

www.mymobileindia.com

In Conversation

face to face

team@mymobile.co.in

may 2018 | 59

In Conversation

face to face

â&#x20AC;&#x153;BlackBerry security software is trusted by thousands of companies and governments around the world to securely enable business on mobileâ&#x20AC;? Data, privacy and its security have emerged as prime concerns for individuals, companies and institutions and after the Facebook episode people have now become more aware of it, earlier it had happened with millions of credit and debit card users across the globe and Aadhaar data bases in India as well. Hardip Singh, Executive Director, Optiemus Infracom shared the expertise of his company with Haider Ali Khan which sells BlackBerry smartphones in India as how to secure the devices from the external and internal threats when mobiles have become our identities. Excerpts: Every innovation comes with a few challenges

too, which is being generated each day in

your online privacy. While most of us are

and it does apply for the huge amount of data

trillions of terabytes. Is that the biggest threat

aware of the perils of the cyber world, the

at the moment, the data security? In this

primary concern lies in understanding and

digitally-driven world, nothing

identifying how to secure our data on the

is safe. With the boom

internet from being hacked and misused.

in the technology

In the wake of the multiple information

sector, seemingly

breaches in corporate and government

harmless apps

bodies, the value of securing privacy has

could potentially

increased manifold.

be surreptitiously

With the stronghold in security that

accessing and

comes with the BlackBerry association,

sharing details like

Optiemus has always ensured that security

your name, location,

is central to their device offerings. With

contacts and other

BlackBerry devices, security starts with

sensitive personal data,

the manufacturing process and stays with

compromising

your smartphone from that point forward. All BlackBerry devices come encrypted by default to ensure user data is protected and offers the most secure Android experience. The device comes preloaded with DTEK security app that helps users to configure their device for optimal security and provide visibility into how applications are accessing their personal data. There are extra precautions taken at both the hardware and software levels to protect BlackBerry smartphones from malicious tampering.

60 | may 2018

MYMOBILE

It is important that consumers are aware of

open without others seeing

the rampant intrusion of their privacy and

their private information

the simple ways to keep their private data

and BlackBerry Password

secure, especially through mobile devices.

Keeper stores all your

How does Optiemus help them out in securing

passwords in one highly

their mobile devices? Privacy is every

safe spot – the fully

human being’s birthright. In the wake of

encrypted BlackBerry

the multiple data breaches globally and in

Secure Compound.

“Our devices come with a whole bunch of security features (both hardware and software-based) such as fingerprint sensors, iris scanners, encryption and more”

India, this birthright stands at a huge risk of being compromised. The emphasis on

Are we, as end users,

the need to evaluate our digital footprints

s a f e g u a r d e d by the

asconsumers and the security offered by

present mechanisms of the

businesses is critical to ensure the personal

government if a data breach

data of the users are secured.

happens? Can we bring the

At Optiemus, we believe prevention

intruders into accountability

is better than cure, and ensure that

within the laws established

BlackBerry’s best security features are

when they are not in our periphery?

bunch of security features (both hardware

safeguarding customer’s privacy. BlackBerry

Information security means protecting data

and software-based) such as fingerprint

security software is trusted by thousands

and information systems from unauthorized

sensors, iris scanners, encryption and

of companies and governments around

access, misuse, disclosure, disruption,

more. We have identified that the security

the world to securely enable business on

modification, or destruction. Information

aspect of its mobile operating system

mobile – BlackBerry KEYone leverages the

Security management is a process of

itself has more value than the core OS in

incident response, patch management,

defining the security controls in order to

the ever-changing technology landscape.

and world-renowned security experts that

protect the information assets. In a country

Our security features run throughout

BlackBerry provides to its secure Android

like India, which is heavily inclined towards

the lifetime of a smartphone – from its

OS smartphones.

digital transformation and aggressively

foundational level where it establishes

inching towards the Digital

a hardware root of trust by injecting

India Campaign, the

“Privacy is Our devices come Government is fully every human being’s built in with the aware of the need best in industry to maintain the birthright. In the wake of security software highest level of the multiple data breaches and capabilities. data security, globally and in India, this Android devices privacy and has are vulnerable to adopted the best birthright stands at a attack from malware, solutions to secure huge risk of being which can lead to the our data and ensure compromised” the citizen’s privacy is not unintended use of device

cryptographic security keys into the

services, breaches of personal

Security is intertwined in BlackBerry smartphones.

processor. The Secure Boot Process ensures that each stage of the secure boot chain is verified to ensure there is no tampering. BlackBerry provides additional security patches on the regular Android, thereby reducing the number of system applications and services running with elevated permissions. We have also added extra protection to Wi-Fi, VPN, Bluetooth and NFC with our data In-Transit protection

compromised. There is always scope

feature. These features ensure that your

data, or full rooting. BlackBerry Secure

for improvement and businesses like us are

data is protected even if your device is

addresses those vulnerabilities behind the

cognizant of our responsibility to render an

stolen or lost.

scenes. Our three preloaded applications-

additional help towards the same, given our

DTEK, BlackBerry Shade and BlackBerry

technological supremacy.

Password keeper address user concerns

For ongoing security, we provide advanced visibility and control with DTEK feature that automatically monitors your OS

and increases security by helping them

Do you still believe that despite moving to

and apps and lets the users know when your

analyze their data’s risk potential and

Android, BlackBerry is still one of the most

privacy could be at risk and how you can

monitoring their OS and apps regularly for

secure smartphones platforms that we have

take action to improve it. With just a quick

risks. The BlackBerry Shade allows users to

today? We at BlackBerry live and breathe

glimpse you can see the overall security

view or send sensitive content while in the

security. Our devices come with a whole

rating for your device – excellent, fair or

www.mymobileindia.com

In Conversation

face to face

may 2018 | 61

In Conversation

face to face

62 | may 2018

poor – and what you can do to improve

in the Android OS. The software provides a

should always turn on private browsing that

it. Our BlackBerry Privacy Shade Feature

secure environment that makes it difficult

helps protect your internet privacy.

allows the consumers to view and send

for attackers to find vulnerabilities or

Undergo an app-audit: It is a common

sensitive content while in the open without

perform attacks.

practice to engage with an app and then

others around you seeing your private

Providing world-class security

forgets all about it. It is a good practice

information. Our Password keeper ensures

continues to be a significant area of

to periodically revisit your friend list,

that all your passwords, login information

focus, commitment, and investment for

associated pages, third-party apps which

and important records are safeguarded in

BlackBerry. We have large teams dedicated

are connected to your accounts etc.

a password encrypted spot. On the overall,

to driving security leadership. We have a

Secure your payments: In this fast-paced

we ensure your entire smartphone journey

global team of ethical hackers, whose

world, online payment is a blessing in

is protected and secured from any alien

mandate is to ensure and extend the

disguise, an easy gateway for fraudsters and

attacks.

security of BlackBerry products and remove

cybercriminals to get your private financial

security-specific barriers to success.

data. One should avoid saving passwords

How is Optiemus helping BlackBerry users

and card details on any payment or e-wallet

and other vendors to make their devices

app/website to avoid mutilation.

more secure to safeguard their privacy? As the technology evolves, it presents both

Don’t you think that there’s no privacy

challenges and opportunities. Today

left when we are exposed to various

rapid mobility has enabled us to live our

technologies in our homes and workplaces?

lives on-the-go, right from how we book

Is it that we only need to secure the data

our transport, to ordering our food, to our

generated? It has often been witnessed

entertainment consumption habits to

that privacy is spoken about more than

almost living our life online! Indeed, it’s a

security. We believe all the individuals are

connected world out there.

responsible and should be in control of

Perhaps what, therefore, has emerged as

their private data. There have been many

an even more critical aspect is how we are

discussions around “risk management”.

protecting ourselves in this online world?

What exactly does this mean to our

BlackBerry devices come encrypted by

consumers?

default to ensure user data protection and

Today, our homes are stocked with

offer the most secure Android experience.

multiple connected devices and are

The device also comes preloaded with

What are the few basic tips to keep a mobile

extremely prone to cyber-attacks. Millions

DTEK security app that helps users to

device safe and which are the things that need

of devices such as fridges, TVs, and even

configure their device for optimal security

to be avoided? In a bid to win consumer

cars have not been designed with security

and provide visibility into how applications

trust and ascertain the data is protected,

in mind, but are connected. Just last year,

help in accessing their personal data. The

it is critical for companies and service

BlackBerry demonstrated how you can

DTEK app enables tracking applications and

providers to build a better infrastructure

hack a Wi-Fi network through a connected

notifies when someone is taking pictures

and be more transparent with the users.

kettle and a Jeep through a cellular network

or videos without the user’s knowledge,

For device safety, the users should abide

and run off the road.

turning the microphone on, sending a

by the following:

text message, or accessing the contacts or

Read through privacy policy: Before logging

location. Even when the device boots up,

in any app/website, it’s very important to

now, it will be – and it should be. Yes, we

each component of hardware and software

brush through and understand all the terms

definitively believe consumers should be

is validated to ensure that the device hasn’t

and conditions. We often tend to “Accept”

curious because nobody wants their home

been tampered with. The smartphone

checkbox with any hesitation, but one must

hacked and personal data leaked on the

is continuously monitored for events or

read the details on how the app can use

internet. We, at Optiemus, are mindful of

changes that indicate a compromise to the

your data for its own benefit.

this growing concern and are ensuring that

device’s security. BlackBerry also blocks

Browse privately: Most websites infiltrate

it is central to all our product offerings for a

any possibility of compromising on the

your privacy by accessing these files and

safer tomorrow. n

users’ security by locking down capabilities

capturing information about you. One

Although it may not be the top of the mind concern for most consumers right

haider@mymobile.co.in

MYMOBILE

Server Market on a Record High! x86 server market boom is the elixir for growth

he overall server market in

for 75.1 percent of the overall x86 server

India witnessed a year-over-year

market by revenues during Q4 2017. In the

“Traditional three tier architectures are

(YoY) increase of 92.4 percent

x86 product category, 99.7 percent were

still at the mainstream of India enterprise

in terms of revenue to reach

Intel-based processors sold in the volume,

infra market. We have seen professional

mid-range and small server segment.

services, and telcos as early adopters and

USD 371.4 million in Q4 2017 versus USD

declined to 21.2 percent in Q4 2017.

193.1 million in Q4 2016, according to

“The phenomenal growth in the Server

innovators towards adoption of virtualization

the latest IDC Asia Pacific excluding Japan

markets adds a lot of available computing

and using HCI approach for their DC strategy.

(APEJ) Quarterly Server Tracker, Q4 2017.

power for consumption that will be leveraged

New age workloads such as IoT, big data

The x86 server market accounted for 86.7

by organizations to venture deeply into the

analytics, and AI are still at a nascent stage

percent of the overall server revenue during

Digitized world. The overall units deployed

and requires significant efforts from vendors

Q4 2017, with growth being majorly driven

across x86 and non- x86 grew by greater than

and OEM eco-system towards educating the

by spending from professional services,

1.8 times YoY in the areas of Professional

end-users and its business outcomes,” says

Government, telcos, and banks.

services, Manufacturing, Government

Harshal Udatewar, Server Market Analyst,

The Q4 2017 quarter has been record

and BFSI contributed for more than 89.1

IDC India.

breaking for both non-x86 and x86 server

percent of the overall server market by

India Forecast: Political and economic

product categories. Non-x86 platform

units, shipped during Q4 2017. The Indian

conditions remained stable with strong

remains at the top of mind for many end-

Server market will see the impact of Digital

outlook expected due to the progress

users looking for data workloads such as

initiatives, datacenter expansion and ODMs

in GDP. Government impetus would be

databases, data warehouses, transaction

penetration” adds Ranganath Sadasiva,

more towards creating better citizen

processing, and high-performance

Director, Enterprise Research, IDC India.

services and spending would continue to

computing. Banks are the primary buyers

grow towards digitalization throughout

in this category and high availability with

Vendor Highlights

minimum downtime, maximum uptime are

In India x86 market, HPE leads the India

key considerations. The non x86 server market grew by 115.6 percent YOY in terms of revenue to reach $49.6 million in Q4 2017. In terms of revenue, IBM leads the market, accounting for 47.8 percent of market share, followed closely by HPE with its share of 44.7 percent during Q4 2017. In non x86 server market, banking industry continues to dominate and accounts for 55.9 percent of the revenue, followed by Government with 21.1 percent and manufacturing with 7.4 percent. The x86 server market in terms of

2018. Technologies such as Cloud, mobility, social media and analytics are slowly

India x86 Server Companies, 2017Q4 Revenue Market Share 100% 80% 60% 40% 20% 0%

2016Q4

n HPE n Dell n Cisco n Lenovo n Huawei n Others

2016Q4

Source : IDC 2018

revenue witnessed a YOY growth of 89.3

server market with 32.8 percent in Q4

picking pace amongst large enterprise end-

percent to reach $321.9 million in Q4

2017. Dell successfully increased its market

users and is expected to benefit the server

2017 up from $170.1 million during

share to 19.4 percent during Q4 2017,

market. End-users from manufacturing

Q4 2016. The growth was majorly driven

while Cisco accounted for 6.6 percent of

verticals were seen to be focussed on

by professional services, government,

market share winning deals across different

automating their workplaces towards

banking and telecommunications, while

verticals. Cray successfully closed the deal

achieving better operational efficiencies

manufacturing continues to witness growth

with central government on supercomputer

and is expected to fuel the growth of server

for the straight third quarter. Blade and

project and grabbed the market share of 9.3

market in India. n

rack optimized servers together accounted

percent where as ODM direct market share

www.mymobileindia.com

Trendz

market insight

team@mymobile.co.in

may 2018 | 63

In Conversation

face to face

“There is a need of large optical fibre network for smooth and uninterrupted transmission of data in India” Since India is on the threshold of a digital revolution, large scale deployment of optical fibre network will be the only solution to meet the quality and quantity needs of the broadband connectivity in India. But there are challenges too. To discuss the issue comprehensively and its future, Ramesh Kumar Raja talked to K K Shetty, CEO & Managing Director, Citadel Intelligent Systems. It must be noted that Citadel Intelligent Systems focuses on providing cutting edge fiber optic solutions in the infrastructure space. Excerpts: How do you look at the global scenario of

of internet users is increasing every day

India is expected to surpass US$ 424

optical fibre network and what is the status

and consumers are using various online

million by 2020.

of India in this regard? Optical fibre industry

platforms for purposes such as conducting

Key government initiatives such as

is growing steadily, and the increase in

businesses, applying for jobs, and for

Make in India, Digital India, creation of

internet penetration is one of the primary

accessing social networking platforms. To

nearly 100 smart cities, GST rollout are

growth factors for this market. The number

keep up with the growing demand and to

real game changers of the Indian economy

meet the need of the rising data traffic,

and puts India at the threshold of a digital

operators are upgrading their networks

revolution. Large scale deployment of

and deploying technologies such as

Optical Fibre Communication (OFC)

optical fibre, since they enable faster data

and Fibre Optics (FO) Interconnectivity

transfer, provide greater bandwidth, and

products will be the only solution to

have a very less chance of data loss when

meet the quality and quantity needs of

compared to the electric signals of copper

the broadband connectivity in India. To

wires. Advancements in networking

meet this requirement, the number of

technologies that aided the evolution

datacenters and hyperscale datacenters

of IoT devices subsequently increased

are growing and all these infrastructures

their adoption. This will induce network

will need fibre optic connectivity for

operators to build new data centers to

smooth functioning.

support the growing data rates, which will

56 | april 2018

in turn, drive the growth of the fibre optics

Following the ongoing implementation of

market.

BharatNet Phase 1, the Government of India

With respect to the Indian market, the

is quite ambitious about its next Phase. How

data deluge and government initiatives are

do you look at it, as the Optical Fibre Cable

creating a huge demand for technology to

has a greater role to play apart from the

move this data and information and will

wi-fi which too is contributing significantly

propel growth of optical fibre cables

to the development? With this initiative,

market in India in near future.

industries like healthcare and education

According to “India Optical

will be immensely benefitted. Farmers can

Fibre Cables Market Forecast

form their own co-operative group. More

& Opportunities, 2020”, the

and more information will be generated

optical fibre cables market in

and to meet the demand, it’s important for

MYMOBILE

generate more transmission of data, and for smooth and uninterrupted transmission of data, there is a need of large optical fibre network and our products will help to bridge the gap. Recently, CIS partnered with AFL. What’s so special about this collaboration and how it’s going to be beneficial for India?

“I believe the last mile connectivity is most important. And to meet the last mile connectivity, there should be a proper infrastructure for future. While laying out optical fibre connectivity, it should be future proof. The layout of connections should last for next 50 years. This thinking, keeping the future in mind, will reduce civil work and save cost”

This partnership with CIS will open some new avenues for AFL to expand the technological expertise in hyperscale and datacenter industry providing strong support and infrastructure to support existing global clients, also very importantly, the opportunity to play a major role in the developing expansion of the Indian data center market. AFL and CIS will get into the strategic alliance to work collaboratively to meet

In Conversation

face to face

the growing hyperscale and data center private companies to put more network

end user with ease due to high speed

need in the country. CIS will provide the

infrastructure.

connectivity.

manufacturing excellence, sales and

Is BharatNet project sufficient enough to

What are the distinct products and services

be knowledge transfer of engineering,

marketing support to AFL. There will realize the dream of Digital India? Apart

you offer and how they are contributing

product, application engineering support

from BharatNet project, private service

to the government’s digital initiatives?

by AFL.

providers should deploy fibre optic

Fibre optics products for datacenters,

Building strategic partnerships will

connectivity across the country. This will

colocations and hyperscale datacenters.

help in recognizing the internal ecosystem

help the maximum utilization of data

Fibre optics connectivity for smart cities,

and remain competitive in the business.

usage with ease. With the implementation

aerospace and defense.

of datacenters and hyperscale datacenters

Fibre Optics (FO) is a fascinating

Can you please tell us about the fibre

in place, more and more digital usage will

technology which enables communication

optic technology that AFL intends to build

eventually become natural choice.

by way of a connection that offers higher

through CIS for its Indian as well as global

reliability, speed and bandwidth than the

clients? High density pre-terminators

What is India’s futuristic approach towards

wired cables. It is amazing to see that a

used in large datacenters and hyper scale

fibre driven networks? Do you find systemic

transparent fibre drawn out of glass (silica)

datacenters.

flaws, if any, that need to be corrected

with a diameter slightly thicker than that

or revamped? I believe the last mile

of the human hair is the most widely used

Where do you see the future of optical fibre

connectivity is most important. And to

channel of communication connecting

going? What advancements can we see

meet the last mile connectivity, there

continents to meet the communication

ahead? In future we will see high density

should be a proper infrastructure for

needs of billions of people in an efficient

applications with less space used for

future. While laying out optical fibre

and reliable manner. Optical fibres are

optical fibre infrastructure. SMEs and

connectivity, it should be future proof.

flexible and are capable of being bundled

large players will completely move

The layout of connections should last

into cables which allow them to be

into cloud storage services. This change

for next 50 years. This thinking, keeping

used in long-distance communications

will result in datacenters / hyperscales

the future in mind, will reduce civil work

supporting lower levels of attenuation,

which will reduce cost and increase

and save cost. More content should be

higher speeds and larger bandwidths.

efficiency. n

generated, and this should reach out the

www.mymobileindia.com

Government’s digital initiatives will

ramesh@mymobile.co.in

may 2018 | 65

Tried & Tested

burntest its aspect ratio is 18:9 like many others. However, power it on, and the notch at the top is revealed. The notch is a lot smaller than the one on the iPhone X, and houses an earpiece, a selfie camera, and the proximity and ambient light sensors. It also houses a tiny notification light in the centre, just above the earpiece. The rear side of the phone has two cameras which are positioned vertically and to accompany the camera there is the single LED flash. The camera positioning is similar to that of iPhone X which has now become a trend followed by many smartphones. The rear side is also sporting the fingerprint sensor.

Display The new Vivo V9 has a 6.3 inch IPS screen with aspect ratio of 19:9 and resolution power of 1080x2280 pixels.

Vivo V9

66 | may 2018

The screen provides you a complete borderless viewing

Vivoâ&#x20AC;&#x2122;s 24 MP Selfie Lens Coupled With iPhone X Design

angles covering up all the

or object being displayed. The

minute details of the subject

ivo has launched

highlighting what new this

The power buttons and the

wide screen provides you good

its much awaited

new 9th generation of Vivo has

volume button is placed at

gaming experience as well.

smartphone,

to offer.

the right side of the device

There is no mention of any

and while the left device has

toughened glass in the Vivo

Vivo V9, in India

with notch. The smartphone

Design

the SIM tray. The design has

V9 but, the phone has already

bears striking resemblance

The new Vivo V9 has been

very similar to that of iPhone

pre applied screen protector.

to iPhone X, which makes

beautifully carved with

X which might make the

it a perfect choice for those

elegance which attracts the

users attracted towards it.

Platform

who cannot afford to have

attention and there is no

The phone has micro USB

The new Vivo V9 is powered

an iPhone.The Dongguan-

doubt about it. The beauty of

port which is quite outdated

by octa-core Qualcomm

based smartphone maker

the phone has been retouched

concept because all the new

Snapdragon 626 SoC

has also officially announced

with the light weight of the

phones possess has USB

processor and the processor is

Aamir Khan as its new brand

phone because there is no

type-C port.Looking at the tall

clocked at 2.2Ghz. There is

ambassador at this launch.

point of beauty of the phone

and narrow display on the Vivo

no doubt about the processor

In this review we will be

when you canâ&#x20AC;&#x2122;t show it off.

V9, you might assume that

keeping the performance of

MYMOBILE

the phone to its optimum level

Cameras

assisted by AI beauty mode.

for short period of time. There

and also easing the task of

The main attractive feature

The selfies taken captures

is the option of power saving

multitasking. The processor

of the Vivo V9 is the camera

every detail and delivers

which saves some battery for

is boosted with 4GB RAM

power of the phone. The

images of great clearance and

you to make it through if you

and the RAM together with

phone is sporting powerful

beauty and it is hard for any

want to keep some battery

processor helps in delivering a

front and rear cameras.

other smartphone of the same

power reserved to last for

soothing working of the device.

The rear camera of the

range to match up. The V9

long time. The charging of

The RAM keeps the device at

Vivo V9 consists of 16MP

has an AI-powered beautify

the device is also fast as the

normal state preventing the

primary sensor and 5MP

mode which can detect age,

charger gives output of 5.0V-

device getting heated up due

secondary sensor. The rear

gender, texture, skin tone, and

2.0A.

to multi tasking or playing

camera takes crystal clear

lighting conditions, and use

big sized games. The RAM

photos in day time and at

that information to enhance

allows you to play any games

night also it delivers clear shots

the output. There are

with ease without any trouble.

with no graining

various effects and as well

The new Vivo V9 has 64 GB

effect in it. The ability to

as modes for you to capture

of internal storage as well

capture clear shots at

images according to your

which allows you enough

night makes Vivo V9 more

style.

space to store anything you wish for. The storage can further be expanded further thanks to the dedicated microSD card slot. Vivo V9 has Android 8.1 Oreo and its custom FunTouch OS 4.0 UI on top. It comes with the February Android security patch, which is fairly recent. FunTouch doesn’t implement notification dots or smart text selection, but you

Tried & Tested

burntest

Conclusion The Vivo V9 has the ingredients of being your next smartphone with crisp display, notch, light weight design and a 24 MP selfie lens to name

verdict Looks

09 /10

Cameras

10 /10

Performance

08 /10

Reminds of iPhone X No Complaints Matches Expectations

Battery

08 /10

Goes a Day

Value For Money

09 /10

Justified

OVERALL

88%

do get the useful picture in Picture mode. Other features of the Vivo V9 include Face Unlock which uses the front-facing camera positioned in the notch to unlock the phone after a successful scan. You also have the option to unlock

PROS Front Camera, Design

Cons Could be the Battery

(For detailed specifications, please refer to My Guide)

apps using face recognition or a fingerprint. There is a

desirable and this feature

Battery

a few. The Portrait mode also

gaming mode which disables

was also seen in some of its

The battery capacity of the

acts beautifully on Vivo V9.

heads-up previews and

previous smartphones. The

Vivo V9 is of 3,260mAh which

At Rs 22,990, it makes a

rejects calls automatically,

rear camera has various modes

is adecent amount of battery

good buy if you’re planning an

except those from whitelisted

as well and you can opt for

power in present scenario. The

upgrade. You’ll also have Oppo

contacts which are answered

any mode according to your

battery can last throughout

F7 with similar design for the

automatically in hands-free

preference. The selfie camera

the day if the use is restricted

option. n

mode while gaming.

of the Vivo V9 is of 24MP

like playing games and games

www.mymobileindia.com

haider@mymobile.co.in

may 2018 | 67

Tried & Tested

burntest

Oppo F7

Oppoâ&#x20AC;&#x2122;s First 25 MP Selfie Lens with Notch

he Guangdong-

camera performance which is

Oppo F5, A83 we saw that the

continue this trend it has

based Oppo is

unmatched when it comes to

cameras of those smartphones

recently launched a beautiful

not a new comer

giving such powerful camera

were truly amazing. The Oppo

masterpiece with Infinity

anymore and its

in affordable price range. Oppo

has tasted huge success with

display, Notch and 25 MP

smartphones are one of the

is mostly known for its camera

its F-series smartphones

front camera which is known

most loved smartphones in the

and in our previous reviews of

over the past years and to

by the name Oppo F7. We will

Indian market because of their

be providing insight about this

stability and superbly evolved

recent launch of the company in this review.

Design The new Oppo F7 has opted for all plastic body of polymer composite material and the look is enhanced with the glossy paint covering the sides of the body. The phone is not heavy at all and the compact body size of the phone is making to hold comfortably as well. The front side of the phone has 6.23 inch display size and on top of the display there lies the selfie camera. The right side of the phone has power button and the SIM tray capable of holding two SIM cards at a single time and a microSD card as well. At the left side of the phone have volume rockers and all the buttons are within reach. At the bottom of the device there lies the micro USB port which is quite disappointing to see because in present time most of the smartphone company provides Type-C port. At the bottom there is a speaker grille and 3.5mm headphone jack. At the back panel there is the rear camera at the right corner which is assisted by the LED flash. The

68 | may 2018

MYMOBILE

fingerprint sensor at the rear

undoubtedly

side of the phone is placed at a

powerful and delivers

modes as well for you to opt

comfortable position which is

great performance when

for. The shots are captured are

quick in its response. The rear

compared to 620 or 625 SoC

panel is very prone to smudges

processors. The RAM size is

no matter in which conditions

captured at night are also

because of the material used.

of 4GB which is when fused

they are clicked. The AI beauty

detailed and show graining

with the processor delivers an

and the HDR capability of

thanks to the LED flash at the

amazing performance. We did

the phone allow capturingof

rear side.

verdict

Battery

Display The Oppo F7 has an

not face any issues in multi-

impressive display with Notch.

tasking or playing big games

The display size is of 6.23 inch

like Asphalt 8, TEKKEN etc.

with a 1080x2280 pixels.

The inbuilt storage of the

The screen ratio of the new

device is of 64GB and can

Oppo F7 is of 19:9 ratio which

be further expanded with the

offers amazing viewing angles.

help of dedicated microSD

The protection of the screen

card slot. Oppo F7 ships with

is done by the Gorilla Glass 5

Android 8.1. The new Oppo F7

which offers great amount of

is having the Oppoâ&#x20AC;&#x2122;s ColorOS

durability against any damage.

5.0 UI.

The spacious display offers

The Face Unlock feature

great viewing angles allow

of the new Oppo F7 works

playing games on a bug and

up to the expectations and is

wide experience. The colours

capable of recognising the face

are preserved by the screen

with accuracy and cannot be

and every detail of the screen

tricked with any photograph.

offers thrilling experience.

The Oppo F7 does not scan

Platform The new Oppo F7 is coming up with new processor, MediaTek

your eyes so it can function even when you are having your glasses on.

Tried & Tested

burntest

rear camera has various

very detailed and the shots

The new Oppo F7 has 3,400

Looks

09 /10

Cameras

10 /10

Performance

08 /10

fast charging which is quite

Battery

08 /10

lasted throughout the day with

Value For Money

09 /10

Notch It Canâ&#x20AC;&#x2122;t Ask For More Manages Well Lasts a Day, Easily A Good Buy

OVERALL

88%

mAh battery power. The phone does not support disappointing. The battery a single charge while testing. Other specifications include dual-band Wi-Fi 802.11ac, Bluetooth 4.2, USB-OTG, FM radio, and 4G VoLTE.

Conclusion PROS Design, Front Lens

Cons

The new Oppo F7 fits directly

Plastic Body

where both these smartphones

(For detailed specifications, please refer to My Guide)

in competition with Vivo V9, have similar front design with notch. The 25 MP Selfie lens is a new addition to Oppo F7

memorable images. There are

while the Vivo V9 uses 24

various effects and stickers

MP lens. The RAM is good

Helio P60 octa-core SoC

Cameras

processor. The processor has

The main power point of

embedded to play and edit

enough and also comes in

four ARM Cortex A73 cores

any Oppo phones are their

your images. The selfie camera

variant along with MediaTek

and four power efficient A53

powerful cameras and the new

lacks the front LED flash but

Helio P60 chipset. The battery

cores. The device has an

Oppo F7 is not lagging behind

due to the screen flash it is not

scores over Vivo V9 to say at

integrated Mali-G72 MP3

in this term as well. The new

a concern of major missing.

least. Overall, the Oppo F7

graphics processor. The

Oppo has powerful strong

The screen flash allows you

is meant for selfies and with

processor has dedicated

selfie camera of 25 MP Sony

to take pictures clearly even

an iPhone X like design it

AI processing logic which

sensor with an aperture of

in dark conditions as well.

will certainly going to win the

promises more secure facial

f/2.0. The selfies are captured

The rear camera is powerful

hearts of the youths starting at

recognition and real time

are of all different level

as well which is of 16 MP

Rs 21,990. n

HDR. The new processor is

extremely beautiful and clear

with an aperture of f/1.8. The

www.mymobileindia.com

haider@mymobile.co.in

may 2018 | 69

Tried & Tested

burntest

Redmi 5

An All-Round Performer

edmi needs no

highlight of Redmi is that

introduction

it produces smartphones of

in todayâ&#x20AC;&#x2122;s time

the affordable price range

Design

due to its huge

this new Redmi 5 has to offer.

3.5mm headphone socket, microphone, micro-USB port and two speaker grilles. The

which suits Indian population.

The new Redmi 5 has been

front panel of the phone has

success and growing demand

Strengthening its position

designed keeping in mind

the powerful selfie camera

in the Indian smartphone

even more, the company has

that it should fit your hand

and a front LED flash which is

market. The company has

introduced a new budget

comfortably without exerting

one of the main bonus points

established itself very firmly

smartphone known as Redmi

any stress on your hand. The

of this phone. The rear side

and it is one of the most

5;do not confuse it with Redmi

device has compact size plus

of the phone has the camera

Note 5. This review will

light weight which allows you

which is quite noticeable due

to use your device for long

to its little camera bump.

time. The volume and power

The rear side also has the

buttons are at the right side

fingerprint sensor as well

of the phone. On the left side

which is quick in response.

favourable smartphone brands. The main

be highlighting what

lies the hybrid dual SIM slot which at a time can carry two SIM cards or one SIM card and one microSD card.

Display The new Redmi 5 has impressive display size as

At the top of the phone

well offering HD experience

there is an IR emitter

to the users. The phone has

and at the bottom

5.7 inch HD+ display which

side is sporting

is providing such a good experience in a budget range which one cannot find easily in any budget smartphone. The display has resolution of 720x1440 pixels and has an amazing aspect ratio of 18:9. The screen provides good colour saturation level and viewing angles providing total comfort while performing any task or viewing anything on screen. The display has 282ppi pixel density, 450 Nits brightness, 72 percent NTSC colour gamut,

70 | may 2018

MYMOBILE

and an eye protection mode.

Platform

shows very minute, equal to negative graining. The rear camera has various

The new Redmi 5 has an

features embedded as

octa-core Qualcomm

well like PDAF, HDR and

Snapdragon 450 SoC

other effects. The front

processor clocked up to 1.8

camera of Redmi 5 is of 5

GHz coupled with Adreno

Megapixel with LED flash

506 GPU. The processor

which acts as front torch

provided in this budget

to allow you to take selfies

smartphone is powerful

at night and dim lighted

and works very efficiently to

conditions. The LED flash

handle the task effectively.

at front side makes this

The phone is carrying 3GB of

budget smartphone to be

RAM which handles multi-

one of the most preferred

tasking very comfortably.

smartphone by the

We did not encounter any

users. The selfie camera

abnormal function or hanging

has various features in

of device while testing. The

it like face detection,

RAM allows you to handle big

beautification mode plus

sized apps very easily, there

the editing effects to

are some occasions where

choose your selfie effect

the phone get heated up

according to your need.

due to heavy workload like

The phone offers you pre-

playing big sized games but

installed Smart Beauty

the processor and the RAM

3.0 app as well to edit your

handled it very quickly getting

pictures.

Battery

the function to normal state. The device is offering 32GB of internal storage and it can further be expanded with the help of microSD card. The

verdict Looks

Appealing

Cameras

smartphones runs of Android

Did Well

Nougat, 7.1.2 version, which

Performance

I didnâ&#x20AC;&#x2122;t appreciate at this time of the year.

Cameras The main attracting feature of

Goes in Sync

Battery

Sustains a Day

Value For Money Worthy Purchase

OVERALL

Conclusion

well which is of 3,300mAh.

The Redmi 5 continues to

The battery is powerful enough

be on the same plank as its

to make your device last for

predecessor Redmi 4 with

08 /10

the whole day even after you

all-round performance with

get indulged in little bit of

few improvements. The

08 /10

gaming, listening to music

specifications are poised in

and playing video files. The

the price bracket of Rs 7,999

charging of the phone is done

which will get you bezel-less

through the micro USB port

screen, ambient rear camera

to which the charger gets

and sufficient battery life.

attached and charges your

The processor also did well

device. The charger charges

so do this new smartphone

the device at a fast rate as well.

from Redmi. For the options

There were some instances

available you have Smartron

of battery getting heated up

t.phone P at the same price

while charging but the phoneâ&#x20AC;&#x2122;s

and if you want more than you

processor comes into action

can opt for Redmi Note 5 as

and makes the device to get

well. n

08 /10 08 /10

09 /10

82%

which it has on its both sides. The phone has rear camera micron pixels and aperture of f/2.2. The camera captures

PROS Bezel-less Display

clear shots at every situation and the images captured are very clear and crisp at

Cons Older Android Version

(For detailed specifications, please refer to My Guide)

daytime and at night also it

www.mymobileindia.com

The new Redmi 5 offers impressive battery power as

the new Redmi 5 is the camera

of 12 Megapixel with 1.25

Tried & Tested

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back to its normal state.

haider@mymobile.co.in

may 2018 | 71

Tried & Tested

burntest The phone in its design has a tall display and is beautiful to look at. The phone is light and could be easily carried around and the compact size of the device adds to the benefits of the device which is that it could be used easily for long time. The front side of the device has selfie camera along with the front LED flash and the logo of the company is lying down at the bottom of the display. The back panel is sporting the rear camera with LED flash and just below the camera lies the fingerprint sensor. The rear panel also has the speaker grille as well. At the right side of the device lies the volume rockers and the power button. At the left side of the device lies the SIM tray which is capable of holding dual SIMs and microSD card. At the top of the device lies the 3.5mm headphone jack and the bottom of the device is having the micro USB port.

Panasonic Eluga Ray 550

Display The new ELuga Ray 550 has an impressive display size as well with that of 5.7 inch

First 18:9 Smartphones from Panasonic and Quite Competent too!

P 72 | may 2018

HD+ screen. The aspect ratio of the screen is of 18:9 which is offering big view display to the users.

anasonic is

and these smartphones

smartphone under its belt. In

The display size and the

expanding

did well for the Japanese

this review we will shed light

HD ability of the device

its Eluga

Electronics giant. The new

on the latest launch of the

is impressive in a budget

series budget

offering, Eluga Ray 550,

company, Eluga Ray 550.

smartphone which will attract

smartphones each month

is also on the same lines of

to be a dominant player in

providing all the necessary

Design

that segment. Previously,

specifications within the

The new Eluga Ray 550

space and viewing angles to

Panasonic had launched

budget of the Indian buyers.

is the latest launch of the

watch and enjoy everything

Eluga Ray 700 and 500

For the first time, Panasonic

company which falls in

with great clarity and wide

under the 10-K price category

has brought 18:9 aspect ratio

budget smartphone section.

viewing angles. The screen is

the buyers for sure. The display provides you enough

MYMOBILE

protected by 2.5D glass.

Platform

by the new Eluga Ray 550

well but there might be some

3,250 mAh which is enough

is very impressive as well in

occasions when it will show

power to make you use your

budget range smartphone.

little bit of graining. Overall

device for a long time

The processes of the new

The phone has 13 MP auto

the cameras of the ELuga

without plugging it in

Eluga Ray 550 are being

focus rear camera with LED

Ray 550 are very impressive

charging. The battery last

handled by 1.3GHz quad-

flash. The images captured

and it is like a bonus in a

throughout the day if it

core MediaTek MTK6737H

by the rear camera in

budget smartphone section

is used moderately. The

SoC processor. The

daytime are very well

which might play the trick fot

charging speed is also quite

processor is quite powerful

detailed and the colours of

the success of this phone.

decent due to the power of

and it handles the heavy

the images are well saturated

applications with ease and

and kept in appropriate

Battery

the multi tasking seems to

proportion with no distortion.

The battery capability of the

to some extent. The phone do

exert no issue on the phone.

The LED flash when used

new Eluga Ray 550 is of

get heated up while charging

The Eluga Ray 550 is having

during dark conditions

3GB RAM which together

may induce some graining

with processor let the users to

effect in the images but

use any application without

for a budget smartphone

any hesitation of the phone

it is very good. There are

getting hang or too much

various modes to opt for

worked up. The new Eluga

while clicking the images

Ray 550 has32GB internal

and also there are various

storage which is to make

filters as well to allow you to

the charger which is not fast charger but still do the trick

but after getting filled to its

verdict Looks

08 /10

Cameras

08 /10

Refreshing Matches Expectations

limit, the heat of the device gets lessen down and restores back to its original normal state. In terms of connectivity, there is 4G VoLTE, Wi-Fi

Performance

08 /10

Battery

08 /10

v4.1, GPS/ A-GPS, FM

09 /10

Sensors on board include

Smooth

802.11 b/g/n, Bluetooth

users store many applications

induce any effect according

Enough for a Day

and games. Users can store

to your mood. The new Eluga

Value For Money

any game, applications or any

Ray 550 has impressive

A Good Option

media with ease. The storage

selfie camera as well which

can be expanded further with

is of 8MP plus it has the

OVERALL

the help of microSD card

front LED flash and this is

smartphone also has a

upto 128GB. The Eluga Ray

something mostly not found

rear-facing fingerprint sensor.

550 is having Android 7.0

in budget smartphones. The

Nougat operating system.

selfies taken at day and well

Cameras The camera power offered

lighted conditions are well clear and crisp. The selfies taken at night are clear as

Tried & Tested

burntest

PROS 18: 9 Display, Rear Lens

radio, and Micro-USB port. an accelerometer, ambient

82%

Cons Older Android Version

(For detailed specifications, please refer to My Guide)

light sensor, magnetometer, and proximity sensor. The

Conclusion The new Eluga Ray 550 from Panasonic is well packaged smartphone with 18:9 display to body ratio, 13 MP rear lens along with an 8 MP selfie camera as well. The processor is smart enough to handle the tasks with ease. Priced at Rs 8,999, the Eluga Ray surely becomes one of the top contenders under 10-K segment.It has to compete with the likes of Redmi 5 at this price point. n haider@mymobile.co.in

www.mymobileindia.com

may 2018 | 73

Tried & Tested

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74 | may 2018

BOSE SoundLink Micro Wrap it to Groove, even in Water!

f you wish to carry a

SoundLink Micro has to offer.

your speaker. The micro USB

pocket sized speaker

The speaker is available in

port is also at the top side of

of Silicone rubber which

to accompany you at

three different colours as well

the speaker for the purpose

provides a great amount of

whatever places you

The speaker is made up

andwe got the midnight blue

if charging the speaker. The

resistivity to the speaker.

may go, that can deliver great

colour variant of the speaker

dimensions, coupled with its

The speaker because of its

sound quality, and have not

to review.

flat design make the speaker

body composition makes the

significantly smaller and more

speaker dent, scratch and

travel friendly than most of

crack proof which means that no matter what happens

yet decided which speaker to opt for, then this confusion

Design

might end soon with BOSE

The BOSE SoundLink Micro

the competing Bluetooth

SoundLink Micro Wireless

has a very compact body with

speakers.

Bluetooth speaker after

almost circular design. The

reading this review. BOSE is

front side of the speaker has a

well known for its products

grille on the bottom half and

that deliver sound quality

volume buttons and a multi

like very few in the market.

function button on the top

The company has launched

half. The top of the speaker

the SoundLink Micro with

has a tear resistant

some interesting abilities and

silicone strap to hold the

we will be looking in details

speaker on anything to

about what the new BOSE

which you want to attach

MYMOBILE

the speaker won’t damaged.

or front depending on how you

speaker falls into

While testing this resistivity of

have mounted the speaker.

a swimming pool,

the speaker it did not sustain

This means that that audio

still the speaker will

any damage even when it was

quality and volume quickly

remain undamaged

dropped on the marble floor.

deteriorate if you move out

and will give same

This power of the speaker is

of the speaker’s path, which

result as that of it

makes it to be go anywhere

will be an issue if you plan on

gives when in normal

speaker without any stress as

using it at parties. Overall the

condition. The water

it can endure anything.

sound produced is of great

resistivity of this

quality and amaze you on

speaker makes it one of

most of the occasions.

the most preferable speakers

The strap attached to the speaker is doing the trick for the speaker. You can easily

The new BOSE SoundLink

Tried & Tested

burntest

for those who like to do

attach the speaker with your

also can get synced with

outings and want to use the

of lasting for longer period

backpack while travelling or

another SoundLink speaker

speaker without any delicacy.

of time.

to the handle of your bike/

to create stereo mode which

The SoundLink Micro can

bicycle. The strap and its

can give you 360 degree

also act as a speaker phone

Conclusion

attaching ability is set to never

sound effect when connected

when you connect it with

The BOSE SoundLink

weakening mode means no

and can make you feel a

your smartphone and you can

Micro boasts on various

matter how many times you

strong sound just like a mini

also input for Siri or Google

functionalities, waterproof

attach and detach the strap

home theatre and this can

Assistant through the multi

being one of it, apart

it will not lose its powers at

be controlled by the Bose

function button.

from portability options,

any cost.

Connect app which you have

Performance The speaker’s custom

ruggedness and compact size.

to download to get most of the

Battery

speaker.

The BOSE SoundLink, when

as always. Overall the speaker

fully charged, can give you up

will not disappoint you at

to 5 hours of music playback.

any occasion. The battery

The sound output is soothing

engineered transducer and

Functionalities

miniature dual passive

The new SoundLink Micro has

The battery performance

life stands upto 5 hours after

radiators offers astonishing

water proofing capacity like no

while testing stood up to what

it gets fully charged. The

sound. The speaker provides

other speakers. The company

the company has mentioned

SoundLink Micro is available

great sound despite being

has used an IPX7 rating as a

for its battery life. If you are

at Rs 8,990 across stores

small in size and it can easily

benchmark, and then took it

going out for some excursion

and online. The agility, which

outshine any big speaker,

further. The water resistivity

and wants to add some music

BOSE SoundLink Micro has,

easily. What I found while

is so much powerful that

to your journey then the new

given it an upper hand over its

using the speaker is that the

it does not matter whether

SoundLink Micro could be

competitors in the fray. n

sound is pushed out of its top

it is raining heavily or the

your best companion in terms

www.mymobileindia.com

haider@mymobile.co.in

may 2018 | 75

Tried & Tested

burntest

Google Home “Ok Google”, We Are Impressed!

he long wait of

has always provided new and

has a peculiar and has a

upon to change volume, play/

Google speakers to

innovated technology to make

catchy design to buy your

pause music, and activate

India is finally over

life easier and smarter. Today,

attention. Google Home is

Assistant’s listening mode.

with the launch

there is no place where you

made available in white colour

You’ll see colourful, very

of Google Home and Google

cannot find the name of Google

variant to us. The speaker

Google-kind of lights glow in

Home Mini, wireless speakers

and this is all due to its wide

has a small body size to fit

the panel when Home hears

with intelligent personal

range of products, be it in the

anywhere in your home. The

its wake words “OK Google”

assistant to let you feed input.

form of hardware or software.

fabric base of the speaker

or “Hey Google” it responds

Google is one of the most

Google Home was launched

can be removed and you can

to the command. There is one

successful companies and

earlier in the United States

find a micro USB port when

physical button as well on the

some two years back and now

it is removed and without the

Google Home to enable or

finally it has entered the Indian

fabric base which are covering

disable the voice commands.

technology market. We will be

the sound path the speaker

reviewing what new Google Home has to offer.

Design The new Google Home

76 | may 2018

which still looks great with a

Connectivity

solid black colour.The top of

The new Google Home needs

Home slopes at an angle and

to be connected via Wi-Fi

hides a touch-sensitive panel

setup using Google Home

that you can swipe gestures

app which you can find in

MYMOBILE

Tried & Tested

burntest the Play store of any iOS or Android phones. The app then searches for the device to connect to and once discovered you can pick Wi-Fi network to join and connect your Google account. The setup mainly consists of Google Assistant recognising your voice for future commands. The speaker goes on sleep mode and won’t take any command until you wake up the speaker by saying ‘Ok Google’ or ‘Hey Google’. The Google Assistant is designed in such a manner to catch the Indian accent of English words and can

may be using. Sure,

hear your voice commands

Google Assistant of the

take commands comfortable

you can set the default

even when the music is

speaker gets you real time

without any issues. The

option to Google Play Music

playing loud and will respond

answers to your questions,

Google Home can even

or YouTube Music. You can

to your query. Home can also

manages your day by giving

translate any sentence or

stream music directly from

send audio to a Chrome Cast

you your daily news brief,

words in any language of the

your phone to Google Home

connected speakers. Just

setting up of alarms, adding

world allowing you to learn

from 100+ Chromecast

say “Hey Google, play this on

items to your shopping list,

new words and different

enabled audio apps, or by

Chromecast Audio”. For multi-

telling you about your travel

languages of various places.

using Bluetooth. One of

room playback, just say “Play

route etc. which is making

This capability of the Google

the main reasons to buy a

my easy listening playlist

the speaker always ready

Home is also very beneficial

smart assistant is so that

on and it’ll play music from

to help you. Google Home

for Kids learning.

you can voice-control your

your chosen music provider

directly fits into competition

smart devices. Google Home

through speakers connected

with Amazon Echo, where

Performance

supports products from

to that Chromecast Audio

both are being priced at Rs

To push out audio, the Google

the major manufacturers,

group. You can group multiple

9,999. Personally, I would

Home is equipped with a

including Nest thermostats,

Home speakers together and

expect both these tech

2-inch driver and dual 2-inch

Samsung SmartThings, and

stream through all them at the

companies to add Bluetooth

passive radiators that add a

Philips Hue lights.

same time.

as the connectivity option as

for its size. Audio can be

Functionalities

Conclusion

played through services like

The sound quality of the

Overall, the Google Home

more potential buyers as

Google Play Music, Spotify, or

Google Home is mesmerising

is a super smart technology

India still lags far behind in

Pandora, or you can connect a

as well. It can enlighten any

based speaker which eases

Wi-Fi connectivity per capita

mobile device to the speaker

house party with ease. The

your tasks of feeding input

and an in-built battery. The

via Bluetooth. After initial

bass offered by the Google

to your speaker every time.

Indian dialect isn’t a worry for

setup, Home doesn’t even

home is amazing and the

The sound quality of the

Google Home to pick the voice

require a phone for extended

sound quality does not distort

speaker is very fine as well

commands and will soon be

functionality. Google doesn’t

even when you turn up the

plus it faces no issues while

available in Hindi as well, the

force you to use or prioritize its

full volume. The ability of

you give command when it

services over others that you

the Home includes that it can

is playing any songs. The

Google Assistant. n haider@mymobile.co.in

considerable amount of bass

www.mymobileindia.com

it increases their use cases, portability and of course

may 2018 | 77

Tried & Tested

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Detel D1 Boom

verdict

A Steal at its Price

of its battery. Though made

the Women Safety Campaign

cameras, AI,

up of plastic, the feature

in India.

the Notch, and

phone has a sturdy body

of course the

and is a decent looking one.

Technical specs

futuristic foldable displays, we

Starting with the aesthetics,

The dual-SIM D1 Boom

do have the niche segment of

the device has a huge speaker

comes with a 1.8-inch display

feature phones which hasn’t

at the back, with the primary

and has 16GB of internal

faded away yet. Catering to the

camera beneath it. Coming

storage which can be further

same niche segment, Detel-

down, there is the ‘Detel’ logo

expanded via a microSD card.

an Indian company/producer

resting in the middle. Upfront,

The feature phone is backed

of the cheapest mobile phone,

there is the display and the

by a 1,600mAh battery and

recently unveiled the Detel D1

physical keypad, with another

has a rear camera. It supports

Boom feature phone.

company logo and audio keys

various features such as Auto

sandwiched between them.

call Recorder, Digital Camera,

options available: White,

07 /10

Cameras

07 /10

Performance

07 /10

Battery

08 /10

Value For Money

09 /10

Compact Design

mongst Dual

From the four colour

Looks

The top end houses the

Video Recorder, Phone

Matches the standard of a feature phone Good enough Lasts really long A good option at this price

OVERALL

PROS Battery

76%

Cons Heavy in Weight

(For detailed specifications, please refer to My Guide)

Black, Blue, Brown, Yellow,

flashlight while the bottom end

Vibrator, Wireless FM, Torch

we got to lay our hands on the

features a micro-USB port and

,Power Saving, FM Recording,

White one, and here is what

a 3.5mm audio jack.

Audio/Video Player, and Call

112, five messages to police

Blacklist. Additionally, the

authorities and another round

the litmus test results are:

Special features

device comes with support

of three or five messages to

The D1 Boom has its main

for 23 languages including

the registered emergency

The D1 Boom is a compact

highlight in the form of a big

English, Hindi, Punjabi,

contacts. I didn’t really get into

one, much like any other

speaker at the back. Another

Kannada, Telugu, Bengali and

the hassle of this process, but

feature phone. However, it is

attraction is the incorporation

more.

the panic button works!

a heavy-one, much because

of the SOS mode furthering

Performance

phone produces impressive

The Detel D1 Boom, during

audio quality and justifies

the review period has been a

the name it has. Additionally,

decent performer. The feature

the FM radio works fine. The

phone allows users to activate

battery managed to last for

the FM by long-pressing the

a couple of days on a single

‘*’ key, unlocks the device by

charge and doesn’t require a

pressing the unlock option

lot of time to take in all the

followed by the ‘*’ key, enables

fuel it requires. Among others,

the Power Saving mode on

the camera quality was fine for

long-pressing the ‘0’ key and

a feature phone.

Design

activates the flashlight by long-tapping the big button

Conclusion

present in the middle with the

The Detel D1 Boom with

flashlight logo on it, all done

a price tag of just Rs 699

with great ease.

is a complete steal for the

Additionally, long-pressing

feature phone takers, fulfilling

the ‘5’ key enables the SOS

functions a regular feature

mode which will lead to five

phone is capable of doing. n

calls to emergency number

78 | may 2018

As for the audio, the feature

vanshika@mymobile.co.in

MYMOBILE

burntest

Tried & Tested

MIVI Collar Earphones A Fine Choice for Upgrade

n a mobile world full

light in weight. The collar

of audio accessories,

fits well on the neck, thus

Hyderabad-based

ensuring easy and comfortable

mobile accessory

music streaming (we all know

maker MIVI recently unveiled

how ear buds can often come

the MIVI Collar Bluetooth

off your ears!).

earphones. I got the Bluetoothenabled wireless pair for a

Technicalities

reviewing, and this is what I

Technically speaking, the

think of it

earphones have a frequency

Design

range rated at 20Hz~20KHz, and is powered by a 150mAh

Starting with the design of the

battery. As the name

pair, painted in black, the right

suggests the devices support

end of the collar has volume

Bluetooth- version 4.1 and

up and volume down buttons

has a Bluetooth range of 30

while the left end houses the

feet. With a weight of just

power on/off button along

30 grams, the earphones

with the micro-USB port.

measure 20 x 17 x 2.5 cm.

Streaming out of the collar

Additionally, the impedance

are the two earphone cables

stands at 16 ohms.

which has the two ear buds at the end, and that is where the

Performance

whole action takes place.

The earphones, during

Additionally, the collar with the grooves is home to the ear buds which can be conveniently placed when you don’t need to listen to music anymore. The Collar Bluetooth earphones has a convenient built, is portable and

my usage have been great companions when boredom

have been above

barged in. With the ease of

average.

wearing around the neck and

However, claimed

connecting to a smartphone,

to connect two devices

the music streaming of

simultaneously, the Collar

mostly all sorts of genres was

Bluetooth Earphones just

good. The good thing; there

could not do it.

wasn’t any heat produced and the earphones weren’t prone

Conclusion

to sound leakage (from low

For a price tag of Rs 4,999

volume to maximum volume).

(now available for Rs 2,999),

If I compare the Bluetoothenabled pair with the regular

earphones seemed slightly

Apple earphones, the

overpriced. However, with the

former did win the

decent audio output provided

competition. The

and the current price tag, if

bass and treble were

you are willing to upgrade your

balanced. Overall,

audio accessory you can go for

the sound quality, the audio produced

www.mymobileindia.com

the MIVI Collar Bluetooth

one. n vanshika@mymobile.co.in

may 2018 | 79

Tried & Tested

burntest

HARMAN Kardon Traveler Speaker Sounds Good, Looks Great! produced was pretty much sharp and was adequately loud. The music streaming was convenient and clear, and the bass and treble seemed balanced. However, we also have a con; the speaker vibrated on scaled up volume and works better when in a closed room than its performance outside. Apart from streaming music, the HARMAN Traveler

has one more job to do; it amsung-owned

portion. The top of the speaker

2,500mAh which also doubles

HARMAN has been

(which has faux leather finish

as a power bank to any device

producing stuff,

to it) houses the power on/off

when connected via the Power

enticing the music

button, the Bluetooth button

button. Furthermore, the

fanatics all over the world. In

and the Call button to the left

Traveler speaker comes with

its wide range of Bluetooth-

side while the volume up and

dimensions rated at 160mm

enabled speakers recently

down buttons lay to the right.

x 27.5mm x 67mm and is

entered the HARMAN Traveler.

In the middle indication LED

compatible with both Android

Meant for on-the-go music

lights are present. Additionally,

and iOS devices.

steaming, which the name

on the left hand, sit the USB

provides all the evidence, we

port, the AUX port as well as

Performance

got the little one for the review.

the Power port.

So, starting with the first

Was it worth going gaga about? Read on!

Design The HARMAN Traveler is

Overall, the Traveler is the

step, the speaker was easy to

speaker with good looks and

connect to the smartphone via

design and totally excels in the

Bluetooth; all I required to do

looks department.

was tap the power button, then the Bluetooth button, followed

premium feels to it. With a

Technical specifications

compact and sturdy design,

Going the technical route,

Voila! My music adventure

the portable speaker (weighing

the HARMAN Traveler has a

began.

just 300 grams) is easy to

frequency response rated at

carry and is a good looking

180-20kHz, along with the

almost all genres of music;

one. Rectangular in shape,

rate power of 2x5W. With

I had Bollywood, EDM,

the speaker has the speaker

support for Bluetooth version

Romantic, Soft, all in my

grilles spread all over the front

4.2, the speaker comes with

playlist. And, I really enjoyed

a battery capacity rated at

my time when the speaker

one portable speaker with

by the other usual options to click on my smartphone, and

smartphones and it did that job fine too. Furthermore, it has dual inbuilt microphone apt for conference room calling when the Boss calls!

Verdict HARMAN Traveler is an amalgamation of luxury and decent performance. With luxury attached, comes the high price of Rs 10,990 and the HARMAN Traveler had mostly all of it to pay the price. However, it did appear overpriced. Yet again, if price is not a problem and the Traveler is what lures you, are can definitely go for it. n

I tested the speaker with

was around. The output

78 | may 2018

doubles as a charger for the

vanshika@mymobile.co.in

MYMOBILE

External Storage Spend to Grow Banking, government to drive spend

otwithstanding the lean

vs HDD’s to achieve a better price to

year gone by, the external

performance ratio.

enterprise storage systems

High end storage segment witnessed

market is expected to grow at

a high double-digit growth of 39.2%

a single digit compounded annual growth

in Q4 2017 due to large deployments

rate (CAGR) for 2017 - 2022 time-period,

in telecommunications and banking

according to a report by IDC. This growth

industries. Consumption Models for

is expected to come from an increased

Storage are impacting both midrange

spending into digital transformation

and entry level segments leading to a YoY

initiatives across industries. Banking and government verticals are expected to drive a majority of the growth in the next one year. As per IDC’s latest Asia/Pacific Quarterly Enterprise Storage Systems Tracker Q4 2017 release, India’s external storage market witnessed a decline of 4.7% Year on year (YoY by vendor revenue) and stood at USD 74.1 million in Q4 2017. Market witnessed a YoY decline due to lesser spend in banking and manufacturing verticals in Q4, 2017. However, these segments still are amongst the highest contributors to the external storage market along with professional services and telecommunications industries. Increased adoption of 3rd platform technologies is pushing organizations to improve performance and optimize storage infrastructure to achieve its business

and innovative Storage technologies. Adoption for HCI, Object Oriented Storage, Software Defined Storage grew in the India Market addressing the new-age storage requirements of customers,” says Ranganath Sadasiva, Director, Enterprise Solutions, IDC India.

Major Vendors Analysis: Dell Inc. continued to be the market leader with a 27.6% market share by

45.0% 40.0% 35.0%

20.0%

“Adoption of All Flash Arrays (AFA)

15.0%

is growing exponentially and becoming

10.0% 5.0% 0.0%

high IOPS and minimal latency,” says

customers to look for Storage requirements

India External Storage Systems by Market Share (Vendor Revenue), 2017Q4

business needs faster with lower TCO.

for workload/application acceleration with

“Digital Transformation (DX) will drive

– Ranganath Sadasiva, Director, Enterprise Solutions, IDC India

30.0% 25.0%

across enterprises to address the demand

decline in Q4 2017.

“Digital Transformation will drive customers to look for Storage requirements and innovative Storage technologies”

objectives and respond to changing

mainstream in storage deployments

Dell Inc

Hewlett Packard Enterprise

IBM

NetApp

n 2016Q4 n 2017Q4

Hitachi

Rest of the Market

Source : IDC 2018

Dileep Nadimpalli, Associate Research

are getting deployed across most verticals

vendor revenue, however witnessed a

Manager, Enterprise Infrastructure.

with banking, telecommunications and

YoY decline in Q4 2017. Hewlett

Market witnessed a continued shift

professional services contributing to

Packard Enterprise and NetApp saw a

towards All Flash Arrays (AFA). AFA

most of these deployments in Q4 2017.

significant growth predominantly driven by

segment saw a significant growth at 54.9%

Flash footprint also continues to increase

deals from banking and telecommunications

YoY in Q4 2017 contributing to 23.4% of

in hybrid flash arrays(HFA), as end users

industry. n

the overall external storage market. AFAs

are procuring a higher proportion of SSD’s

www.mymobileindia.com

Trendz

market insight

team@mymobile.co.in

may 2018 | 81

In Conversation

face to face

“An app making platform has a vital role to play in the growth of the startup economy” The unprecedented smartphone penetration and a remarkable improvement in internet speeds have led to the exponential growth and usage of mobile apps in the country, making it inevitable for businesses to go mobile. MyAppCenter, launched by technology services firm M-intellect, is one such platform that serves SMEs and startups in enabling them to manage their internal and external functions with the click of a button. Ramesh Kumar Raja caught up with Yogesh Sahu, CEO, M-intellect, to understand how app-building platforms are contributing to businesses in moving at faster pace. Excerpts: There are already some app building

provides app making solutions for players

e-commerce platform for Dickson. Apart

platforms in India doing their own businesses.

within India. MyAppCenter started in

from that we also have our own initiative,

So what makes you claim that MyAppCenter

early 2017 and we provide innovative

Smart Gaon, which is India’s first app

is India’s first Do-it-Yourself (DIY) app making

DIY app building solutions ranging across

towards rural digitization.

platform? There are a number of platforms

categories like travel, retails, e-commerce

and companies that make apps for

and many other industry verticals.

Is it a cloud-based platform or something else to build an app? Can you please

businesses and individuals. Out of which only a handful of them have features that

Apps are becoming an integral part of

elaborate more about the technology and

can completely handhold an individual

business and services these days, so much

how much time the MyAppCenter takes in

towards the entire process of building an

so that they are said to be the new offices, or

making applications for iOS and Android?

app. All the current platforms that exist

say the digital offices, of doing business. So

With the foray of MyAppCenter, building

today are foreign based and therefore it

what sorts of clients/subscribers you have

an application is no more a complex task.

leads to the cost of making an application

and how do you cater to their needs which

We are a cloud based platform and hosted

higher. We are the first Indian company

may vary from time to time? It is true that

on AWS server. With a strong technical

with a strong technical background that

the technological revolution has brought

background and experience of our team,

a massive change in the way business

our platform runs on Nodejs, Angularjs,

is done today. For a brand or service in

Postgresql. As businesses are moving at

any category, it has become mandatory

a faster pace than we can imagine, we

to have presence of a world class mobile

have made sure that we deliver the app

application. Clients and customers are

with minimal time consumption without

no more available just outside your store

deteriorating the quality of the app. On any

and the scope is much wider now. In this

given day, we take 24 hours to deliver an

age, people can practically do everything

app as we give a custom touch and fill to

with just a few clicks of buttons on

each and every app.

their phone. We have clients ranging various categories from travel, retail and

How many apps have you built till now and

e-commerce to education, business and

what are their categories? How have been

media. We cater to the various client

their responses? Our journey since the

requirements like, automation of

beginning of 2017 has been very fruitful.

supply chain management for

After connecting all the dots and bridging

CEAT, automation of sales

all the gaps, we started building an app

management for Elvi,

for a few companies initially. The word

MYMOBILE

spread out soon and today we are proud to have built over 100-plus applications for companies, right from the start-ups to leading global brands. We have covered industries like education, business, travel, e-commerce, retails and healthcare among a few others.

“Not everybody is tech-savvy and that is one of the biggest challenges we face. We spend a lot of time in explaining the entire process of what technology goes customisable -mobile app at the most affordable into the making of an app and how price has a vital role to businesses can maximize their revenues play in the growth of the with the right use of it (app). We also startup economy. We have have a 24x7 tech support team that developed MyAppCenter to serve SMEs and start-ups in guides our customers whenever enabling them to manage their a doubt arises” internal and external functions.

In Conversation

face to face

What are the challenges in dealing with the people to make them understand the

What are your future plans to extend

concept of app building? The importance of

What is the size of

app market in India

MyAppCenter’s reach? We have had a

having an app for a business is luckily well

and where does MyAppCenter fit in driving

very successful first stint in India and the

understood by entrepreneurs these days.

businesses? When compared to India’s

response from all our clients has been

However, not everybody is tech-savvy and

total app downloads per year, only China,

overwhelming. MyAppCenter has helped

that is one of the biggest challenges we

the US, and Brazil are ahead of us. The

biggest brands to come up with solutions

face. We spend a lot of time in explaining

annual figure for India is expected to

for problems they have been facing for

the entire process of what technology

grow by 92% which will amount to 7.7

years. All this was made possible only

goes into the making of an app and how

billion downloads this year and by 2020,

due to our understanding of business

businesses can maximize their revenues

this figure will rise to 20.1 billion. India

functionality and technology. We now

with the right use of it. We also have a

currently has a smartphone user base

plan to set up support centers across the

24x7 tech support team that guides our

of over 300 million, with an average

world and reach 10-plus million quality

customers whenever a doubt arises.

smartphone user accessing around 30

app development mark in the next five

apps per month, as per a recent survey. The

years. n

What is your monetization model and how

unprecedented smartphone penetration

do you attract users? One of the main

and a remarkable improvement in internet

mottos of MyAppCenter was to make the

speeds have led to the exponential growth

app making service a very cost-effective

and usage of mobile apps in the country,

solution for businesses and individuals

making it inevitable for businesses to

alike. We have an annual subscription

go mobile. With such a high mobile

plan and customization charges. We

base penetration, having a personalised

provide quality services at most affordable

app for every business has become the

prices compared to any other player in the

need of the hour. In such a scenario, an

market.

app making platform providing highly

www.mymobileindia.com

ramesh@mymobile.co.in

may 2018 | 83

In Conversation

face to face

“Our intent is to bring the digital revolution right to the hands of the real India” There is yet another player in the market boasting of its vision to revolutionise the way rural India communicates. Britzo, a Noida-based pioneering communications brand and the latest entrant in the Indian mobile phone market, has come up with iVVO brand of handsets, with an aim to become a leader in the feature phone industry known for its innovation, quality and service. Ramesh Kumar Raja interacted with Pradipto Ganguly, CEO & Co-Founder of Britzo, to know more about the company, its products, marketing strategy and objectives. Excerpts: The Indian mobile phone market is already

segment it has chosen? Rural geographies

access to relevant apps & download of

flooded with a number of brands triggering

in India, despite housing about two-thirds

uninterrupted songs and videos, bundled

a stiff competition among them to remain

of the nation’s population, are still largely

with a peace of mind and service promise

leaders in respective categories. In such a

untouched by the large-scale digitization

of 180-day replacement warranty and

scenario, what motivated Britzo to take the

that’s currently sweeping across the

12+3 month product warranty.

plunge and carve a niche for itself in the

country. With the launch of Britzo, our key

However, we are also launching one

objective is to bring this rural mass online

4G feature phone ‘Skipper’ and two

by delivering superlative smart mobility

smartphones under the series name

offerings.

‘Storm’. The handsets are on the latest

The mission of the company is ‘to

Android Go – Oreo 8.1 software with top

provide a mobile device to every Indian at

specs like Face Recognition unlock,

a quality which brings a smile to them’.

Shatterproof screen, 8MP Selfie camera with dual flash & 8MP rear camera with

Why you started off with the feature phone

auto focus.

segment when there is the age of smartphones? What makes your phones different

What are the geographies you have chosen to

from others? Our intent is to bring the

market your products? Are you also giving any

digital revolution right to the hands of

offer to gain a foothold in the market? The

the real India. Our handsets are the new

launch plan is to register our presence in

era smart feature phones – enabled

17 states – UP, Uttarakhand, West Bengal,

with customized operating

Madhya Pradesh, Chhattisgarh, Orissa,

software giving

Bihar, Jharkhand, Rajasthan, NESA, Gujarat, post which by end of Q1 we intend to establish ourselves pan India. Online or offline – which sale point is better for you in generating revenue? For smart feature phones, we have entrusted our faith in the traditional model of 4 tier channel

92 | march 2018

MYMOBILE

distribution, i.e. Super Distributor -> Distributor ->Retailer -> End Consumer. However, we are also contemplating on partnering with a major online player who

to Transsion Holdings in different capacities,

has got high level penetrations in rural

what can we assume about your own business

audience. For the smartphone, we are

venture? Britzo is a dream come true for

looking at a blend of both online & offline mode of distribution.

me and Dharam (Dharamvir Shaw, COO

Please tell us about the manufacturing

was launched in December 2017. Our

& Co-Founder of the company). Britzo objective is to drive the now-ubiquitous

facility you have and how do you ensure

digitization towards the rural heartland

the quality of products? We have tied up

of the country. Our key motto is ensuring

with OEL for manufacturing. Our manufacturing plant is located

“We are an in Noida, Uttar Pradesh. It ISO 9001:2015 Certified is a state of the art facility, with a capacity to make organization for our processes. We a million phones every intend to invest Rs 100 crore on month. We are an ISO indigenous development of products 9001:2015 Certified organization for our and would be invested in for R&D processes. We intend to be able to take advantage of the to invest Rs 100 crore on indigenous technology advancements for development of the use of Indian products and would be consumers” invested in for R&D to be

“Peace of Mind.”

able to take advantage of the

Mission

technology advancements for the use of

• Incorporate next level technology

Indian consumers.

assembly besides hiking customs duty on

Can you throw some light on the smartphones

do you look at this development? Does it

Britzo is launching? We are rolling out

augur well for the industry?

to launch India’s first smart feature

mobile phones to 20% from 15%? How

phone • To be a tool and contribute to rural India development

feature-intensive 4G smartphones ‘Storm

This move makes the import of

• Deliver products beyond

Lite’ and ‘Storm Pro’. The two smartphones

components expensive while giving

expectation in quality, pricing and

host premium specs including Face

stimulus to local manufacturing. PCBs

Recognition unlock, the latest Android

make up about 50% of cost of making a

• To strive for synergy between

Oreo OS, 8MP Selfie camera with dual

smartphone. This decision will encourage

customer satisfaction, technology

flash & 8MP rear camera with auto focus,

manufacturing of these components in

& value for money

dual flash, Shatterproof screens, in two

India.

innovative technology

Vision

variants with 1GB RAM and 8GB ROM ; 2GB RAM and 16GB ROM (expandable

What is the market share you are aiming

up to 128GB). The handsets are available

to achieve and what is your strategy to

for Rs 4,999 and Rs 5,999 respectively.

accomplish the goal? We are targeting a

• Become leaders in feature phone

In order to boost domestic

3% market share and a revenue of 1000cr

industry, known for innovation,

manufacturing, the government recently

by end of FY 18-19

imposed a 10% import duty on key

• Revolutionise the way rural India communicates

quality & service • Be ethical, socially responsible &

smartphone components like camera

Since you have a rich experience in the

module and printed circuit board

handset industry, from Motorola to Samsung

www.mymobileindia.com

In Conversation

face to face

environment friendly. n ramesh@mymobile.co.in

may 2018 | 85

In Conversation

face to face

“GoldSeat bridges the gap between the needs of consumers and available services by providing latest HD content offline” GoldSeat is a licensed on-the-go offline entertainment application for premium travel services across Air, Bus and Railway Network in India. Headquartered in Delhi, the company bridges the gap and provides latest HD content which runs seamlessly without any data cost and even without connectivity. GoldSeat is looking to tap the hugely untapped market of over 500 million passengers in travel sector in India, which is predominantly dominated by road travel followed by Railway and Air. GoldSeat has already begun the services in 170 buses catering to about 5,000 passengers daily. Nijhum Rudra spoke to Gaurav Kapahi, Co-Founder, GoldSeat about the current scenario of the on-the-go entertainment sector in India and how GodlSeat plans to tap this market! How does GoldSeat work? The entire GoldSeat entertainment profile is linked to a device installed in the bus which acts as a server to all the licensed content available for the travelers. The mobile app which is just 3MB in size can be downloaded from either Google Play or App store when the traveler boards the bus and login using their Facebook id. The app offers OnThe-Go Offline Entertainment, Multi – Band Network, Unlimited Movies and TV Shows Streaming, HD videos, Offline Media Streaming, and Free Wi-Fi. Travelers can connect to GoldSeat Wi-Fi. The Wi-Fi is a multi-band network and is enabled with the URA filtering technology which filters the kind of content which can be accessed through the technology. The service is completely free for the passengers. We use Wi-Fi (as a technology) to stream content to the smart phones/devices through the device that we install in each bus/vehicle. The app offers On-The-Go Offline Entertainment, Multi – Band Network, Unlimited Movies and TV Shows Streaming, HD videos, Offline Media Streaming, and Free Wi-Fi.

MYMOBILE

“We are here for long term business to fill the gap in the market and offer the best travel services to the consumers. Being the only application offering licensed content, we already have an unmatched edge over other applications.” Can you please describe the business

that supports net connectivity and only

State Road Transport Corporation and also

model of GoldSeat? GoldSeat operates on

10% or less of the same supports with 4G

other private players across Northern and

a subscription based model where the

connection. Goldseat is a licensed on the

Western regions of India including Lucknow,

operators/owners of the buses pay on a

go offline entertainment application for

Ahmadabad, Delhi, Haryana, Himachal

monthly basis and get all services bundled

travel services across Air, Bus and Railway

Pradesh, Punjab, Rajasthan and will soon

within the subscription amount

Network. It bridges the gap between the

be available down South expanding its

needs of consumers and available services

services PAN India in near future. Also,

What is your marketing strategy for growing

by providing licensed latest HD content

there are conversations currently going

the business? We are here for long term

which runs seamlessly without any data

on with multiple airlines and the agencies

business to fill the gap in the market

cost and even without connectivity which

which handle media inside the trains. It will

and offer the best travel services to the

differentiates the brand from all the other

take approximate 12-14 months to convert

consumers. We plan to take a step by

players in the market. Also because of our

the same.

step approach towards investments in

multi network Wi-Fi it enables a customer

distribution, marketing, & digital marketing

to be connected for much longer compared

What are the growth and monetization plans

campaigns. Being the only application

to a single connection on his or her mobile

taken into consideration going forward? The

offering licensed content, we already have

device.

service is free for the passengers – we charge

an unmatched edge over other applications.

In Conversation

face to face

the operators. Whether the operators include

There are major investments being done

How is the application deployed? GoldSeat

the cost in the ticket or charge separately

on the technology side to ensure a better

device is installed in buses by trained

is up to their discretion. A service like ours

experience for the end customer / traveler

electricians and is hard bolted inside the

gives an edge to the ordinary experience of

as well as offering services to the operators

bus. The app can be downloaded from the

a travel journey. Offline available content

which they can benefit from.

play store/app store and then using our Wi-Fi

makes a huge difference to a travel journey, especially for longer routes.

We are extensively investing on our

a passenger can stream all content without

communication team and digital team as

any data charges, buffering or downloading.

these two arms will provide us the right

Once connected to our device the passenger

Going forward, can you please describe some

positioning and extensive penetration in

can access multi network Wi-Fi as well as

of your roadmaps in the market? We are

the market.

stream HD content seamlessly

aiming for a second round of funding of

What do you think are some of your biggest

Which sectors do you plan to cater? Currently,

our services to 1000 buses by the end of

differentiating aspects in the market? While

GoldSeat has its application running across

this year. n

travelling by road, it’s only 40% of the route

250 buses which includes Uttar Pradesh

2400K USD by 2019 and plan to extend

www.mymobileindia.com

nijhum@mymobile.co.in

may 2018 | 87

In Conversation

face to face

“SEMrush can be used to analyze your online competition and know at a glance the traffic generated by a search engine” SEMrush started out in 2008 as a small group of SEO and IT specialists united by one mission — to make online competition fair and transparent, with equal opportunities for everyone. After seven years of trailblazing experiments and constant progress, they have grown into one of the world’s leading competitive research service for online marketing. Nijhum Rudra interacted with Fernando Angulo, Corporate Speaker, SEMrush about paradigm shifts in the digital era and the latest SEO trends/developments that proved effective over the years. In the digital era, a paradigm shift has

in the development of Digital Marketing

for any website that wants to be in the top

taken place the way businesses market

tools, SEMrush has become a fundamental

positions on Google. Semrush here is key

their products and services and you are in

tool set for all existing processes in the

as it offers tools to analyse, create follow-up

the online/digital promotion space. In this

industry.

campaigns, and even perform advanced

context, can you please describe the various

If we talk about SEO, there is no doubt

ways you assist marketers and brands

that the analysis of keywords, the analysis

All the strategy of SEM or PPC that a

capture more mind share ultimately leading

of the competition, the creation of the

company does must be well examined and

to augmented sales? As a leading company

profile and links are a fundamental part

what better way than to review what the

technical audits for any type of website.

competition does in terms of budget, what products or services it promotes, and where and how it does it. We have tools to do all this and even to create ad campaigns. When we talk about content marketing, it is very important to understand the process of analysis, creation, distribution, measurement and new creation. All these processes are complex and need automation tools, which SEMrush has. For social networks, we have created a complete and comfortable space to analyze the most important networks of competitors and to create posts in different social networks all organized based on knowledge of the competition. What are the latest SEO trends/developments that proved effective over the years and will continue to work in the years ahead? There are a lot, but in my opinion there are three key trends for 2018. Voice Search: Voice Search will continue,

100 | march 2018

MYMOBILE

it’s rapid ascent at least until 2020. As smartphones expanded throughout society, voice communication began to decline, reaching a “pass” into the background. However, due to text communication and mobile instant messaging applications, such as WhatsApp and Chat apps that facilitate social networks, mobile voice search has been growing exponentially for a couple of years now. Yes, we are becoming more lazy, or lazy when it comes to searching for information, and turning more and more to virtual assistants. Voice Search is having more and more weight and this is verified by developments, like this one: HTTPS and a more secure world: Since 2014, Google has been publishing HTTPS as a good ranking signal (no factor). Now, does it really improve SEO? This question

“When we talk about content marketing, it is very important to understand the process of analysis, creation, distribution, measurement and new creation. All these processes are complex and need automation tools, which SEMrush has.”

In Conversation

face to face

is asked by many users who still have their websites in HTTP and have not yet

the competition does and what it offers

“Our primary pain our customers. In this way, we can know risks, like any migration. Until there is point was to make businesses how to maintain our competitive a clear conclusion that it is a benefit, advantage. understand the need to develop a many websites can wait. Identify the best actions: An smartphone apdirect and indirect impact Mobile First Index: Since analysis of the competition gives October 2016, Google has been on the business. This was still just the tip us insight into what works for announcing that, when the time them and what is commonly of the iceberg. Our constant and most comes, the mobile index will offered. This allows us to know painstaking endeavor was to build as many replace the desktop index. What what customers expect to find does this mean? Today, Google use cases as we could in order to meet on our website. We can also learn first takes into account the version from their mistakes to offer a better comprehensive set of requirements of a web in Desktop and then checks user experience. that businesses often if there is a mobile version of that page Competition analysis and qualitative or that web in mobile version. have” data: In any type of analysis, qualitative migrated. Migrating to HTTPS has its

When the Mobile First Index is

(non-numerical) and quantitative

implemented, it will be the opposite. Google will focus on discovering and tracking pages

true even for online stores, where, currently,

in their mobile versions, and then check if

the most benefits come from desktop.

there is a desktop version. Google has never said when this change will be effective. But

Your website talks a lot about competition’s

2018 could be the perfect timing.

analysis. How important is it for a company or

Whatever the date, all websites must be

a brand to know the competitions’ strengths

ready for the day on which this happens. A

and weaknesses and how do you assist your

company must give as much importance to

clients go few steps ahead of the competition?

the mobile as it does to the desktop when

We support in the following ways:

it comes to generating content, design,

Understand the competition: The first

thinking about UX and conversion. This is

thing is that we must understand what

www.mymobileindia.com

(numerical) data can be extracted. Both play their role and both are important. Quantitative everyone is familiar with but there is much analysis to be drawn from qualitative data. Inventory of content and functionality: To be clear, Content is the information that the page offers and Functionality is what the users can do in it. The easiest way is to list the names of pages or functionalities that it includes. These inventories allow us to create graphs for

may 2018 | 89

In Conversation

face to face quick comparison with the competition. What are some of your biggest differentiating aspects when compared to your competitors, especially Google Analytics? The best thing about SEMRush is that it can be used to analyze your competition; we can know at a glance the traffic generated by a search engine, how much of it originates from advertising, organic keywords and how it may be associated with advertising, potential competitors and potential buyers of advertisers for your website. Google offers a variety of very important information, but sometimes what you’re looking for is to get information quickly and instantly. Google Analytics and SEMRush are two tools that every online marketing professional should know, and best of all, because of their different characteristics they are tools that complement each other. How has SEMrush evolved over the years? It

“The best thing about SEMRush is that it can be used to analyze your competition; we can know at a glance the traffic generated by a search engine, how much of it originates from advertising, organic keywords and how it may be associated with advertising, potential competitors and potential buyers of advertisers for your website”

is very curious and also logical. SEMrush has evolved hand in hand with digital

marketing strategy and how many channel

Can you please describe your India specific

marketing for over the last nine years.

partners you have at this moment? One of

business plans and strategies for the coming

We started developing SEO tools, with

our most important disruptive strategies

years? Making plans in an industry that

the analysis of keywords, the analysis of the

is the deep knowledge of our industry so

changes from month to month is practically

competition and into the deepest audits

we can easily adapt to market changes

impossible. However in the near future

of international SEO errors; then tools for

and new needs of our users. Thanks to

we plan to get closer to our users in India

the analysis and use of payment promotion

decision-making based on data and a

with workshops, seminars, meetings and

channels, such as Adwords, Display and

strong relationship with our community

of course a lot of networking to create

even Google Shopping. With the rise of

of users, we have been able to create

lasting relationships. Thanks to our

social networks and content marketing,

technological products that create extra

representative Yulia Aslamova in Hyderabad

we began to develop tools that perform the

value for any type of industry. This is the

we have been able to understand much

most common tasks and even generate

case, for example, of a report dedicated to

better that our presence in India is

ideas to create content in a simple manner

showing the changes in the fluctuations in

fundamental, not only as a support tool but

and based on analytical data.

Google’s algorithms that we call Sensor,

as an integral center of growth for digital

And as if that were not enough, we also

which allows any online company to keep

marketing professionals. n

created PR tools that allow us to analyze

abreast of changes in the positions of its

the mentions that are made of a brand

specific industry, be it tourism, sport,

and to boost online reputation. All these

finance etc. With these types of innovative

instruments are integrated into a very

reports you can analyze risks in different

powerful system of automated reports

industries, and change and adjust your

with which can be easily created with the

strategy according to those changes.

data of SEMrush tools and also with Google Analytics.

Our partner network is very large and more and more companies are interested in becoming our partners through our own

Please describe your new disruptive online

90 | may 2018

affiliate channel called berush.com.

nijhum@mymobile.co.in

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Tech & Gadgets for Law Enforcement

Trendz

Tech Innovation

Keeping knowledge and information safe is more important than ever. The way our security industry works has changed significantly over the last decade. There are a number of emerging concerns like crime, theft, murder risks that need to be addressed in order to remain efficient and secure. However, as the market evolves and the threat becomes more complicated, greater security needs to be ensured. Here are few technologies and devices helping police forces in different situations:

www.mymobileindia.com

may 2018 | 91

Trendz

Tech Innovation StarChase GPS Tag Launcher

tarChase is a Virginia, USA based

empower

company specializing in giving tech

enforcement,

solutions for law enforcement. Its unique

StarChase has

product called StarChase GPS Tag has

come out with a

made quite a wave as this technology

device called

helps drastically reduce fatal situations for

‘StarChase GPS

police officers, general public as well as

Tag Launcher’ which is mounted on the

street, a potentially dangerous pursuit is

offenders or criminals on the run. As one

front grille of police car and when activated

avoided, and the offender can then be

must have watched numerous crazy run

launches big darts fitted with a GPS

safely apprehended giving a go by to high-

offs by criminals and juveniles in countries

tracker which goes and sticks on the rear

risk flight situations.

law

like USA, the offenders really go crazy and

of offenders’ vehicle. Once that is done,

Law enforcers have also noticed that

in the melee many innocent lives are lost

there is no need for Hollywood style of

once police stops chasing the vehicle,

as they keep hitting unspecting vehicles.

chase and all the dangers accompanying

there is a quick return to sanity in the

At times, even police officers meet with

it. Police can take it easy as GPS keeps

offenders too as they also don’t want to

fatal ends.

informing about real time location of the

die. The cooling time actually makes it

guy on the run. The officer remains on the

easier for police officers to comprehend

To minimize fatalities, danger and

the offender easily. This is one device which is yet to make a mark in India as US style of chase rarely happens in India. But as roads get better, vehicles and people crazier, this is one device that would of real help to law enforcers here.

Oncam 180 Degree Outdoor Camera

or a really wide and comprehensive view, the 180-degree camera range meets the needs

of customers in a variety of markets that require a purpose-built wall mounted camera with Panoramic+ views from a single sensor.

Environments that benefit from this unique view include education, hospitality, casinos, banking, retail and transportation, which demand monitoring large walkways, open spaces and corridors without blind spots. And Oncam is certainly a leader in this category.

92 | may 2018

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Trendz

Tech Innovation Staqu AI Smart Glass

he AI powered smart glass is good for personal security as it is capable for

both, speech and image recognition, and thus, can be used to identify potential threats to the civil society, such as criminals, intruders or terrorists, lurking around or amidst us. The smart glass has an in-built camera which captures input to trigger Facial Recognition. Once the face is identified from within the given

simply glances over the vicinity. Even in

hybrid identification technology and

databases, the Smart Glass projects the

wild scenarios, the Smart Glass by Staqu

uniquely identify anyone.

results on the glass screen. The entire

first-of-its-kind technology fuses together

process happens in real-time as the user

speech and image recognition to utilize a

H Robocop

-Bots Robotics Pvt Ltd is a company which specialises in the field of robotics and

automation. The company has developed smart policing robot. The â&#x20AC;&#x153;Robocopâ&#x20AC;? will help police handle law and order. The robot can file complaints, detects bombs and answers queries. He is named after 26/11 martyr Hemant Karkare. It is designed to protect private and public areas like malls, offices, airports etc. It can also be used as an assisting in database handling, surveillance, and space security. n team@mymobile.co.in

www.mymobileindia.com

may 2018 | 93

by Invitation

Guest Column

Why Digital is the Key Driver of Disruptive Restaurant Services? By Smit Nebhwani

arlier, several erroneous

towards the real-time analytics. They want

technology has enabled researchers

brands would easily find a

to inform/educate or promote offers to the

enormously gain knowledge about the food

way to mislead customers

customers who are seated in their restaurant

ingredients and make further new discoveries

with clever copywriting tricks

same time. It helps the customers to

thus, adding further new dimensions to the

and tactics, but in today’s digitally smart

understand what’s new restaurant has to offer

present knowledge of nutrition. Precisely

and well-connected world, bamboozling

them and gives a chance to restaurants to

talking, big data has helped the food world

the customers is not an easy deal and is

increase their sales. With the blogging trend

detect consequences of certain ingredients

increasingly becoming a thing of past. With

at peak, the information relating to all the

that were earlier going undetected by the food

Facebook, Twitter, Instagram and several

best and worst products of the food industry,

experts and scientists. One of the biggest

other social communities connecting

its origins, benefits, ratings, and availability

changes brought up by digital intelligence is

portals available right at their finger clicks,

all gets posted at online portals and can be

the new war against sugar. Earlier, it wasn’t

customers now have easy access to all

found easily by the customers while relaxing

detected how horrible sugar could be to

good and bad information relating to each

or working on something more urgent. This

the human bodies, but thankfully, big data

industry. Also, as the market grows, people

increasing inter-linking is making the brands

has helped the masses to know its side-

are more mobile friendly and believe on

take a load of accountability like they never

effects and look for its substitute, instead

digital information. They are aware enough

did before.

to maintain good health. Food research

not to neglect digital promotion or user

which was earlier limited to the knowledge

referring to capture the market through

From Customer-oriented to Service-oriented Research

digital activity.

With rapid digitization, automation and

and their making has now further added the

artificial intelligence entering the scenes,

technological dimension to it.

engagement. That’s why restaurants are

The restaurants are now more inclined

of groceries in the kitchen, their origin and other basic knowledge related to cuisines

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customers. From sending targeted deals to rewarding diners for spending time in restaurants to efficient order tracking these technologies have made the interaction between customers and restaurants all the more fun.

Going Digital, Going Waiter-less During the peak hours and weekends, the restaurants usually face the issue

“With loads of information being uploaded on the digital portals on a daily basis, online is the new screen from where awareness is generated and delivered to the masses on a daily basis”

of manpower inability in tackling the number of people soaring in to dine and enjoy. To get over with this, the creative and tech-oriented food chains are offering the tabletop technology facility, be it in the form of tablets or smartphone apps to their guests for a smart and instant facility to order and pay the bill right from their

Innovations are the Real Incentives

table in a few clicks. This on-the click facility has ensured the deliverability of

With loads of information being uploaded

accurate orders and has also provided the

on the digital portals on a daily basis, online

ease in payments with varied modes of

is the new screen from where awareness is

paying the money (mobile wallet, debit

generated and delivered to the masses on

card, credit card and internet banking).

a daily basis. Talking about the food world,

With the restaurants switching towards

in particular, issues like organic farming, food wastage problem and global warming have gained limelight of most amongst the online community. But it’s not the problem tellers but the problem solvers who will lead ahead in the ever competitive scenes. Considering the present scenes, food companies addressing these problems with innovative solutions might just have the advantage of gaining growth by tapping on the ethical points in the

“A better insight into customers’ thoughts has further enhanced the restaurant owners’ ability in ensuring positive dining experience for their customers”

society, but in future situations ignoring

the usage of more and more of such apps, the manpower present in the system can be saved and utilized for more crucial purposes of the catering and dining arena. Also, restaurant management understands that creating a standalone app takes time and a good amount of investment. That’s why they tie up with existing universal food apps, which helps them save their money. The universal app system empowered with huge user data and the confirmed audience is not just

these issues wouldn’t be easy as they will

the detailed charts of new vs repeated

a good bet for restaurants to trap new

soon convert into mainstream demands

customers, these location tracking apps

customers but also valuable to customers

of the industry.

have enabled the food outlets in gaining

in enriching their dine-out experience. n

Digital Data Gathering

access to the in-depth and accurate- most details of their customers. A better insight

The much enhanced and innovative

into the customers’ thoughts has further

mobile phone technologies like that

enhanced the restaurant owners’ ability

of Beacons and iBeacon have added

in ensuring positive dining experience for

a new dimension to the overall dining

their customers, which includes training

experience. From getting the data of

staff, improving delivery times, and

customer’s likes and dislikes to providing

using the aforementioned tools to delight

www.mymobileindia.com

Guest Column

by invitation

The author is Founder & CEO, Voolsy which is the first app with iBeacon technology in Indian hospitality industry. The app was launched with an aim to offer effortless dining experience to customers and best technological solution to restaurants. Voolsy was recipient of ‘The Best Restaurant Technology Award 2017’ by Restaurant India.

may 2018 | 95

Expert Advice

Tech Tips

Smartphone for Productivity Surge! Here are 5 great tips by Hardip Singh, Executive Director of Optiemus Infracom, which will help you increase your productivity with your smartphone

he internet access and thousands of applications must be on the top of your list among the number of ways

to distract you from work. But, honestly, would you blame only smartphones for distracting you or keeping you from your work? Because, if you look objectively, smartphones serve as one of the key devices to help increase your productivity. You can schedule appointments, manage tasks, set reminders and do a lot more through your smartphone, on the go. One great example is BlackBerry Hub that gives the phone a productivity boost, whether itâ&#x20AC;&#x2122;s integrating all your email, text and social messages into one place or giving you a really smart Calendar. It makes sure that doing stuff on your smartphone is effortless and really smart, therefore, increasing your productivity dramatically. So here are the five useful tips to help you tap into your smartphoneâ&#x20AC;&#x2122;s productivity power:

Note down THAT idea now Keep track of your to-do lists or your bucket list, make notes for a presentation or action items from a meeting, all on your smartphone, anytime, anywhere. Suddenly hit up with that great idea? Just note it down on your phone. Some phones also

96 | may 2018

MYMOBILE

offer features that synchronize your notes

that BlackBerry devices offer, it integrates

severe privacy and security vulnerabilities

with Microsoft Exchange and Microsoft

all your email, text and social messages

on the individuals and the organization.

Outlook. So you can shoot these ideas

into one place. This unified inbox is an

Therefore, security-conscious individuals

when you believe you are ready to.

irreplaceable tool for consolidating all of

and organizations consider BBM, which is

your messages in one place – whether it’s

complete instant messaging platform and

email, calendar, social or phone calls.

meets regulatory compliance standards,

Smoothen the process Make use of applications such as launcher

task. It lets you organize apps, widgets,

Collaborate without worrying about security and privacy

and shortcuts on customized home screen

Handing memos to co-workers is a thing

that turn multi-step actions like sending an email or calling a friend into a one-click

protecting data with a high level of encryption from end-to-end (in transit and at rest) across Android™, iOS, Windows®, and macOS.

panels for instant access. You can view

of the past and should stay there. We

Meetings and Calendar

any application widget by simply swiping

live in a hyper-connected world, with a

Your smartphone can help you schedule

up or down across the icon on your home

propensity for instant access to information

a meeting and also act as a reminder.

screen, giving you fast access to the

and things. Smartphones come in handy

Moreover, for example, when you use a

information you need, whenever you need

for sending texts, voice, video or having

calendar on your Blackberry phone, you

it. BlackBerry Hub is another great feature

a group chat. However, this also imposes

don’t have to worry about double booking.

Expert Advice

Tech Tips

When you create or change events, you can avoid double bookings by viewing if you’re busy. Using the Join Now feature, you can instantly dial into your meetings directly from your event reminder. Isn’t that like having a personal assistant on the go?

Stay focused Sometimes, all you need is to give deadlines to yourself and set reminders to get the work done. And what could act as a better reminder than your smartphones that stays with you almost 24*7. Blackberry Task is an interesting feature that will increase your efficiency at work by creating tasks, and setting due dates and reminders to help you stay focused and meet your deadlines. You will receive notifications for upcoming tasks. It also syncs recurring tasks, due dates, and reminders. So go on and get the work done. You can either blame all evil in the world on smartphones, new technologies, and internet or you can make use of these to enhance your productivity and simplify your work-life and beyond. The options are available and the choice is yours! n

Optiemus Infracom is the exclusive licensee for BlackBerry phones in India team@mymobile.co.in

www.mymobileindia.com

may 2018 | 97

Consumer Insight

Caution

Digital Security Concerns Amplify Three in four Indians indicate an increase in online security concerns vis-à-vis five years ago!

recent study by McAfee “New Security Priorities in

In the wake of growing risks of

complexity, consumers should take a proactive approach towards protecting

An Increasingly Connected

identity theft and fraud, 50% of

their identities and data,” says

World” has revealed that

consumers have signed up for an

Venkat Krishnapur, Vice President,

as world gets more digitized and

identity theft protection solution

Engineering and Managing Director,

more connected, the concerns about

with 42% planning to start using it.

McAfee.

digital security has also shot up. One

Research indicates that the primary

reason for this distress is the fact that

ways consumers rely on monitoring

connected home devices, 39% Indians

more and more about us is now in virtual

their identity include: checking online

rank security as the most important

world making our information and

bank and credit card accounts for

factor when purchasing a connected

identity more vulnerable to theft and

unauthorized charges (64%), checking

home device.The concerns around

misuse.

social media for fraudulent posts

personal data apply to kids too, as

(38%), and using credit monitoring

today’s children are practically glued

services (31%).

to their phones and tablets, and often

The study revealed that 79% of the Indians indicate that their concern about online security has increased

98 | may 2018

(45%) and privacy (39%).

“Even though consumers are

When it comes to purchasing

don’t inform their parents about who

compared to 5 years ago. The study

increasingly worried about their security

they are talking to, where they are going

also reveals a disparity in concerns as

and privacy, we have also observed a

online and what they are posting.71%

Indians do not view safeguarding their

disparity between their concern and

of the parents would be interested

connected devices (25%) as equally

action. In an ever-changing digital

in a tool that would make it easier to

important as safeguarding their identity

world fueled by volume, speed and

monitor their kids online.

MYMOBILE

“In an ever-changing digital world fueled by volume, speed and complexity, consumers should take a proactive approach towards protecting their identities and data” – Venkat Krishnapur, Vice President, Engineering and Managing Director, McAfee

Caution

Consumer Insight • 7 9 % o f t h e I n d i a n s indicate that their concern about online security has increased compared to 5 years ago. • 4 5 % o f I n d i a n s r a n k protection of identity as top priority • 39% Indians rank security as the most important factor when purchasing a connected home device.

The survey was based on feedback from 606 adults in India aged between 18-55 years. Respondents were individuals who use an internet-connected device on a daily basis and based in different cities across Mumbai, Delhi and Bangalore.

theft protection service helps monitor use of your personally identifying information, alerts you of potential problems, and provides insurance against financial

Tips to stay safe online and protect what matters most: Do the little things: Cybercriminals don’t have to be great at what they do to steal your personal information. Minor tactics like changing default passwords right away, and using a unique password can go a long way to prevent your personal information from being stolen. Research before you buy: Look up products and the manufacturer before you buy. This simple step could save you from purchasing a product with a security vulnerability. If you find a manufacturer isn’t taking security seriously, then it’s best to avoid. Use identity theft protection: An identity

www.mymobileindia.com

losses and recovery tools in the event of ID theft or fraud. Keep devices up to date: Updating device and application software when it becomes available from the manufacturer is an important step in personal security. Many new versions of software or operating systems contain specific security updates designed to protect the user. Review your account info: Regular reviews of online bank and credit account transactions can help you spot suspicious activities or purchases. If you see something suspicious report it to your financial institution and law enforcement. n

team@mymobile.co.in

may 2018 | 99

Trendz

Tech Innovation

MediaTek Helio P60: Redefining the ‘New Premium’ World’s first 12nm processor, backed with AI

he mobile industry is moving

world of smartphones, the global fabless

being the most affordable An-droid Phone

at a very fast-pace wherein,

semiconductor giant collaborated with

with a notch on top. Some of these features

both the competition and

OPPO to present the industry with OPPO

are:

competence are increasing.

F7, marking the debut of MediaTekHelio

This era is the era of innovation because

P60.

the millennials believe in envisioning the

MediaTek Helio P60 provides an

future through technical advancements.

amalgamation of technology and innovation

The cognizance of this fact was solidified

in a compact yet powerful hardware. The octa-core processor with four Arm Cortex-

• Stunning resolution of 1080 X

“Best of Android Authority Awards-18”. With the inventiveness to bring AI to the

100 | may 2018

2280 pixels

ultra-power efficient. The highlights of the

• Premium Glass body built

chip lie in its exceptional Multi-Core, AI

• Dual 4G VoLTE Support for SIM slots

Face Recognition, Face Identification, Voice

OPPO F7 is available in 2 colors - the

Recognition and Customized applications.

bright shade of red called Solar Red and

The direct application of these features is

Moonlight Silver which is available in the

very prevalent in OPPO F7.

4GB of RAM and 64GB of storage variant.

OPPO F7 is the first smartphone to use

event in Barcelona and was felicitated with

aperture for good low-light imaging

excellent gaming experience. It also comes

OPPO’s Collaboration with MediaTek

This SoC was un-veiled at the MWC 2018

time HDR capability • 16 MP Rear Camera with f/1.8 • 6.23-inch touchscreen display

Processing Units (APU) features such as

12nm processor - MediaTekHelioP60.

through smarter imaging • 25 MP Front Camera with Real-

A73 and four Arm Cortex-A53 gives users an with a 12nm fabrication, which makes it

when MediaTek launched the first ever

• Next generation of AI Beauty

It runs on the latest iteration of ColorOS 5.0, based on Android 8.1.

Cutting Edge Features

MediaTek Helio P60 in India. Recently

Edge AI: MediaTek Helio P60 supplements

launched, OPPO F7 is the latest mid-range

the cloud AI with advanced intelligence by

SmartPhone which has been lauded for

bringing it next to the users. It provides Edge AI functionalities in the smartphones. This gets you a fastpaced response,

MYMOBILE

quality experience. The

chipsets, the thermal tests for MediaTek

hardware-driven, high-

Helio P60 display positive results,

resolution depth engine

making it the choice of the millennial for

of MediaTek Helio P60

providing superb gaming experience. This

gives a 3X boost in depth-

functionality has been used to the fullest

mapping performance,

in OPPO F7.

enabling real-time depth of

USP - 4 K Video Playback: Even when

field (bokeh) calculations.

users play videos back-to-back, the thermal

better privacy and more functionality.

With three power-optimized ISPs it

performance of the processor remains well

The APU is designed to support neural

saves up to 500mW, performing 18% over

networking which saves up to 95 percent

the previous generation. Working together

NeuroPilot: MediaTek NeuroPilot

of the energy which in turn optimizes the

they can fuel a supersized 32MP sensor at

AI platform plus SDK automatically

performance of both the device and the

30fps with zero shutter delay (ZSD), or a

manages AI processing and is compliant

user.

16MP sensor at 90fps for ultra-fast, multi-

with Google Android Neural Network API

MediaTek Helio P60 has been garnished with NeuroPilot intelligence which acts as the backbone of the smartphone. The heterogeneous AIcomputing architecture works seamlessly across CPU, GPU and Mobile APU within the SoC. In conjunction with the P60’s incredible camera technology, users enjoy

USPs • Better Performance: Faster, More Power Efficient • RAW HDR: Increase Dynamic Range • Real Time Bokeh: DSLR-like effect

learning facial detection (DL-FD), real-time beautification, real-time overlays, object and

Heavy Duty Gaming: As compared to the other

scene identification, AR/MR acceleration, enhancements to photography or real-time video previews and much more. This will facilitate venturing into the next generation technologies with seamless performance and broad-loomed assistance.

Expert Opinions “MediaTek’s move highlights a sharp shift in focus – in the industry’s smartphone battle to mobile AI” –EE Times,

On AnTuTu Benchmarking front, the MediaTek Helio P60 has scored 139,772 points, which is really impressive. USPs • Real Time Data Connectivity • Privacy of the User • Power Efficient and Optimum use of the Energy

Major Highlights

“We’re not surprised that MediaTek would add a neural engine in the lower tier, but it’s interesting that they’re doing it with a more powerful core than the company’s flagship X30 has” –Mike Demler, Senior Analyst at the Linley Group

AI Facial Recognition: Detects Face accurately to perform Auto Focus, Auto-Exposure, Auto White Balance enhancements (3A) on subject for better picture quality. Smart Camera: MediaTek Helio P60 smartphones can combine up to a 24+16MP dual camera array or single 32MP shooter for an impeccable camera

www.mymobileindia.com

optimized.

frame recording.

Excellent Thermal Performance

AI-driven experiences in apps with deep-

Trendz

Tech Innovation

(Android NNAPI). It also supports common AI frameworks including TensorFlow, TensorFlow Lite, Caffe, Caffe2, custom third-party frame-works and includes ONNX support.

Smart Imaging: The MediaTek Helio P60’s tri-core ISP increases power efficiency by using 18% less power for dual camera setups. Coupled with a hardware depth engine to enable real-time bokeh preview, it has a multi-frame noise reduction (MFNR) and provides Real-time HDR recording and viewing.

“The Helio P60 is MediaTek’s most notable release in a long time. Bringing dedicated machine learning hardware to a more affordable price point and new markets is an important step in

the push toward ubiquity” –Android Authority

What’s More? • 4G LTE World Mode Modem with latest technologies • IMS (VoLTE\ViLTE\VoWi-Fi) • Dual 4G SIM Dual Standby (DSDS) technology n team@mymobile.co.in

may 2018 | 101

Great Deals

mobilesensex

bazaar bargain Moto G5S The Moto G5S sports a 5.2-inch Full HD display, an octa-core 1.4GHz Qualcomm Snapdragon 430 processor, 4GB RAM, 32GB of internal storage, microSD support, and a 3,000mAh battery. The phone runs on Android 7.1 Nougat out of the box. In the camera department, the handset features a 16MP single lens with PDAF. The front camera is a 5MP one with a wide-angle lens and LED flash. Other features include a gesture recognition support on the fingerprint scanner. It also gets a waterrepellent nano-coating which protects the device from minor splashes. n

Launched at: Rs 14,999 Current Price: Rs 12,999

Nokia 6 (3GB RAM)

Launched at: Rs 13,999 Current Price: Rs 9,999

102 | may 2018

The Nokia 6 has a 5.5-inch full HD display with 1080x1920 pixel resolution. It has a layer of Corning Gorilla Glass 3 on top and sports a metal unibody design. The device received the Oreo update this year, is powered by an octacore Qualcomm Snapdragon 430 processor and offers 32GB of internal storage. On the camera front, the device has a 16MP rear camera with dual LED flash and sports an 8MP camera on the front. Backed by a 3,000mAh battery, it offers 4G, VoLTE, 3G, Wi-Fi, Bluetooth, GPS and USB OTG as connectivity options. n

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Great Deals

mobilesensex

Samsung Galaxy S8+ (64GB ROM) The flagship smartphone from Samsung comes with Infinity Display which is dual edge and has 18.5:9 aspect ratio. It sports a 6.2-inch display with 1440x2960 pixels resolution. The display is protected with a layer of Corning Gorilla Glass 5. It offers 4GB of RAM. The handset flaunts a 12MP ‘Dual Pixel’ rear cameras with optical image stabilisation, LED flash and f/1.7 aperture. The front of the smartphone consists of an 8MP selfie camera with f/1.7 aperture. The Galaxy S8+ packs a 3,500mAh battery. The smartphone also offers support for Samsung Pay, iris scanner, fingerprint scanner, and facial recognition. n

Launched at: Rs 29,999 Current Price: Rs 25,999

Honor 8 Pro The Honor 8 Pro packs a 5.7-inch Quad HD 2K display and gets its power from Huawei’s own Kirin 960 processor. The smartphone runs Android 8.0 Oreo operating system. With 6GB RAM and 128GB storage, this smartphone check all the boxes of being a great seller. The smartphone gets its fuel from a whopping 4,000mAh battery. When it comes to the camera department, the Honor 8 Pro sports dual 12MP cameras on the rear end of the device while on the front for selfies, you will get an 8MP shooter. n team@mymobile.co.in Launched at: Rs 64,900 Current Price: Rs 53,900

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(Note: Prices are those available at prominent dealers, online and/or offline. They may not reflect official price reductions)

may 2018 | 103

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MY GUIDE While My Mobile tries to ensure accuracy in the pricing and features any discrepancies that may emerge are beyond our control. Please check with the retailer about features of the phone before buying. Feel free to update us. (Last updated on April 22, 2018)

Disclaimer : The prices quoted in My Guide are the Best Buy prices quoted by the respective companies, ex-Delhi. The prices may vary on account of promotional schemes or dealer discretion.

Spreadtrum—ST Intel Atom—IA Qualcomm Snapdragon—QS MediaTek—MT MediaTek Helio—MTH

Devices featured in the My Guide have been segregated into different categories based on price and colour-coded as:

Up to Rs. 2,499 Rs. 2,500 – Rs. 5,999 Rs. 6,000 – Rs. 9,999 Rs.10,000 – Rs. 14,999 Rs.15,000 – Rs. 19,999 Rs. 20,000 – Rs. 29,999 RS. 30,000 and above. Tablets

MAY 2018 I 105

MYGUIDE UP TO RS. 2,499

UP TO RS. 2,499

MODELS

UP TO RS. 2,499

PARAMETERS

HITECH

I-SMART

ITEL

LEPHONE

Pride 350

103

102 Cute

204 Flip

Smart Selfie it5231

2.8

1.8

2.4

2.4/ 240 x 320

1.8

2.4

131 x 58 x 10.2

112x46.5x13.5

100x50x15

124.5 x 54 x 11.4

112x46.5x13.9

Weight (grams)

Processor/RAM

Spreadtrum 6531DA/NA

Speadtrum 6531da

Speadtrum6533

Speadtrum 6531da

360MHz/64Mb

312MHz /32MB

Operating system

Nucleus

Storage/Expandable

32+32MB

64MB/32GB

32MB / 32GB

Rear/Front Camera

1.3 MP/NA

0.8/NA

0.08MP/0.3MP

Digital Camera

0.3 MP

1,800

1,000

850

580

1900

1000

1450

2G/3G/4G

Yes/No/No

Dual SIM

Yes

YES

Yes/Yes

Yes

Yes/Yes

YES

Launched

May, 2016

August, 2016

1,549

650

684

1,190

1,335

674

950

Model Display (inches/res) Dimension (mm)

Battery (mAh)

Music Player/FM Launch Price Rs.

UP TO RS. 2,499

Rs. 2,500 – Rs. 5,999

MODELS

Rs. 2,500 – Rs. 5,999

LEPHONE

PARAMETERS

HONOR

HITECH

IN-FOCUS

Model

Sleek 9

Honor Bee

Amaze S9

Air A8

Bingo 10 (M415)

Display (inches/res)

2.4

4.5/ 854 x 480

5.0/ 540 x 960

4.5/ 480 x 854

Dimension (mm)

123x51.8x14.9

100 x 42 x 13.4

134.3 x 66.7 X 10

140 x 66.88 x 9.65

140.2 x 72.4 x 8.8

135.65 x 67.38 x 10.43

Weight (grams)

102

170

150

152

140

Processor/RAM

312MHz /32MB

ST SC 7732/1GB

ST 7731/512MB

ST 7731/1GB

MT 6580A/1GB

Android OS, v4.4

5.1 Lollipop

5.2 Lollipop

Android OS, 6.0

Storage/Expandable

32MB / 32GB

8GB/32GB

4GB/32GB

8GB/32GB

Rear/Front Camera

Digital Camera/ Digital Camera

0.1 MP

8MP/2MP

5MP/2MP

8MP/2MP

5MP/5MP

2,500

800

1,730

1,400

2,000

2G/3G/4G

Yes/No/No

Yes/Yes/No

Dual SIM

YES

Yes

Music Player/FM

YES

Yes/Yes

Yes/No

October, 2016

May, 2015

April, 2016

999

1,325

4,999

2,999

4,999

4,399

Operating system

Battery (mAh)

Launch Price Rs.

106 I MAY 2018

MYMOBILE

MYGUIDE Rs. 2,500 – Rs. 5,999

Rs. 2,500 – Rs. 5,999

MODELS

Rs. 2,500 – Rs. 5,999

PARAMETERS

IN-FOCUS

INTEX

I-SMART

Bingo 21 (M 430)

Aqua Fish

Cloud Glory 4G

Cloud String HD

Aqua Classic 2

is-59

i1-Mini

4.5/ 854 x 480

5/720x1280

4.5/ 480 x 854

5/ 720 x 1280

5/480/854

5/854x480

4.5/854x480

Dimension (mm)

136.8 x 67 x 10.95

142.4x72x9.6

134.2 x 68 x 9

144.5 x 72.5 x 8.7

145.2x72.6x10.9

143.5x73.6x9.5

135.2x66x10.8

Weight (grams)

152

150

120

150

Model Display (inches/res)

120

109

ST Shark/2GB

Quad core/2GB

MT 6735M/ 1GB

SC 9832A/ 1GB

qcta-core/1GB

1.2GHz, quad-core/1GB

1.3Ghz quadcore/512MB

Operating system

Android 5.1

Sailfish 2.0

Android 6.0

Android 5.1

Android 6.0

Android 6.2

Storage/Expandable

8GB/32GB

16GB/32GB

8GB/ 32GB

8GB/32GB

4GB/32GB

Rear/Front Camera

8MP/5MP

8MP/2MP

5MP/2MP

8MP/2MP

5MP/2MP

2,300

2500

1,800

2,200

2200

2,200

2,000

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/No

Yes/Yes/Yes

Dual SIM

Yes

Yes/No

Yes/Yes

Yes

March, 2016

February,2016

June, 2016

May, 2016

Launched

5,499

3,999

5,599

2,999

3,199

Processor/RAM

Battery (mAh)

Music Player/FM Launch Price Rs.

Rs. 2,500 – Rs. 5,999

MODELS

Rs. 2,500 – Rs. 5,999

4,600

ITEL

PARAMETERS

Model

MICROMAX

Power Pro it1410 Canvas Juice 3 Q393

M-TECH

Canvas Spark 3

Canvas Bolt Selfie

EROS PLUS

TURBO 4G

TEZ 4G

4/ 800 x 480

5.0/720 x 1280

5.5/720x1280

4.5/854x480

5 FWVGA TN

5 FWVGA IPS

Dimension (mm)

124x64.7x12.2

144.9x73.3x9.5

146.6x73.6x11.5

144x72.5x8.8

Weight (grams)

142

171

Processor/RAM

Dual core, 1.3 GHz/512MB

MT6580/2GB

quad-core/1GB

MTK6735/1GB

Operating system

Android4.4

Android 5.1

Android Nougat

Storage/Expandable

8GB/32GB

1GB/8GB/64GB

2.0MP/0.3MP

8MP/2MP

8MP/5MP

5MP/5MP

0.3MP/5MP

2MP/5MP

2,800

4,000

2,500

1,750

2,000

2,400

2G/3G/4G

Yes/Yes/No

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

May, 2016

March, 2016

May, 2016

November, 2017

August, 2017

3,339

4,171

4,848

4,849

4,299

4,699

4,799

Display (inches/res)

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

www.mymobileindia.com

1.3GHz Quad Core 1.3GHz Quad Core 1.3GHz Quad Core

MAY 2018 I 107

MYGUIDE Rs. 2,500 – Rs. 5,999

Rs. 2,500 – Rs. 5,999

MODELS

Rs. 2,500 – Rs. 5,999

M-TECH

VIDEOCON

EROS 4G

Delite11

Astra Metal 4G

Astra Colors 4G

Astra NXT+

Zi-34

Astra Prism

Display (inches/res)

5 FWVGA IPS

5/1280x720

5/480X854

5/720X1280

4 inch

3.5 inch

5 inch

Dimension (mm)

72.4x142.7x9.3

146.66X74.3X10.52

143.8X73.3X10.4

142.9X71.65X11

125.4X64.2X13

116.2X61.4X11.3

134.4X67X10.1

Weight (grams)

136

151

171

182

130

108

119

1.3GHz Quad Core

Quad-core/1GB

1.5Ghz Quadcore ARM

Spreadtrum

Operating system

Android Nougat

Android 6.0

Android 4.4.2

Android 6.0

Storage/Expandable

1GB/8GB/64GB

8GB/32GB

1GB/8GB

256 MB/512 MB

512 MB/4GB

0.3MP/5MP

5MP/2MP

5MP/5MP

2MP/0.3MP

0.3MP/ 0.3MP

0.3MP/2MP

2,000

3,000

4,000

2,000

1,200

1,700

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/No

Dual SIM

Yes

Yes/Yes

Yes

October, 2017

Launched

4,999

5,840

5,553

6,499

3,703

2,993

3,813

PARAMETERS

Model

Processor/RAM

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

ZIOX

512MB+4GB(DDR2) 2xCortex-A7,32bit

RS. 6,000 – RS. 9,999

MODELS

Rs. 2,500 – Rs. 5,999

1.2 GHz Quadcore

ZIOX

PARAMETERS

ASUS

CELKON

CENTRIC

Zenfone Max

Q550

5.5/720 x 1280

5.5/ 720 x 1280

5.0/720 x 1280

5 HD IPS

135x68x10.2

152.5 x 77.2 x 3.9

156 x 77.5 x 10.55

145.6 x 71.8 x 8

141x70.5x8.6

130

170

202

149

143

QS 410/2GB

QS 615/ 2GB, 3GB

Broadcom/2GB

1.3GHz Quad Core

Astra Zing

Astra NXT Pro

Astra Blaze

4 inch

4.5/480x854

Dimension (mm)

124X64X10.1

123.5x64.2x10.5

Weight (grams)

105

111

Processor/RAM

1.2 GHz Quadcore

Model Display (inches/res)

Quad-core A7MP 1.3GHz Quad-Core

Zenfone 2 Laser ZE550KL

Operating system

Android 6.0

Android 7

Android 5.0

Android 6.0

Android Kitkat 4.4.2

Android Nougat

Storage/Expandable

512MB/4GB

1GB/8GB

16GB/128GB

16GB/32GB, 64GB

16GB/32GB

2GB/16GB/256GB

Rear/Front Camera

0.3MP/2MP

2MP/0.3MP

0.3MP/2MP

13MP/5MP

8MP/2MP

13MP/5MP

1,400

1,900

2,000

3,000

5,000

2,500

3,050

2G/3G/4G

Yes/Yes/No

Yes/Yes/Yes

Yes/Yes/No

Yes/Yes/Yes

Dual SIM

Yes

Music Player/FM

Yes

Yes/Yes

Yes/No

Yes/Yes

Launched

August, 2015

May, 2016

2,014

January, 2018

3,653

3,899

4,499

9,299

9,325/ 12,999

7,499

6,749

Battery (mAh)

Launch Price Rs.

108 I MAY 2018

MYMOBILE

MYGUIDE RS. 6,000 – RS. 9,999

RS. 6,000 – RS. 9,999

MODELS

RS. 6,000 – RS. 9,999

COMIO

PARAMETERS

COOLPAD

Note 3

Note 3s

Note 5 Lite

5 HD IPS

5.2 HD IPS

5.5 HD IPS

5.5/720 x 1280

5.5/1920x1080

5/1280X970

Dimension (mm)

143.5X71.3X9.35

144X71.6X9.9

149X72.6X7.9

152.85X76.14X9.2

152 x 77 x 9

154.5x77x8.6

145.3X72.3X8.7

Weight (grams)

175

165

159

178

150

167

148

MT6753/3GB

octa-core/3GB

MT6735/3GB

Model Display (inches/res)

Processor/RAM

1.3GHz Quad Core 1.3GHz Quad Core 1.3GHz Quad Core 1.3GHz Quad Core Android Nougat

Android Nougat

Android 5.1

Android6.0

Storage/Expandable

1GB/32GB

2GB/16GB

2GB/32GB

3GB/32GB

16GB/64GB

32GB/32GB

16GB

Rear/Front Camera

8MP/5MP

8MP/8MP

13MP/8MP

13MP/5MP

13MP/8MP

2,200

4,000

2,700

5,000

3,000

2,500

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

August, 2017

September, 2017

August, 2017

October, 2015

November,2016

March, 2017

5,999

7,199

8,999

9,999

8,999

9,999

8,199

Operating system

Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 6,000 – RS. 9,999

MODELS

RS. 6,000 – RS. 9,999

PARAMETERS

GIONEE

HONOR

HITECH

IN-FOCUS

Honor Holly 3

Honor Holly 2 Plus

Air A9

M 350 (16GB)

M680

M810

5.0/720x1280

5.5/1920x1080

4.8/720 x 1280

5.0-inch, 720 x 1280

5.0/720 x 1280

5.5/720x1280

5.5/1080x1920

Dimension (mm)

143.1 x 71.8 x 9.7

140.2 x 72.4 x 8.8

151 x 71.5 x 10.6

156 x 76.8 x 7.25

153.70 x 76.20 x 6.99

Weight (grams)

160

152

146

158

155

Processor/RAM

Quad-core/2GB

Kirin 620/2GB

MT6735P /2GB

MT 3735M/2GB

MT6732/2GB

MT 6753/2GB

QS 801/ 2GB

Android 6.0

Android 5.1.1

Android 5.1

Android 4.4.2

Android 5.1

Android 5.0

16GB

16GB/128GB

16GB/32GB

16GB/64GB

16GB/32GB

16GB/64GB

8MP/5MP

13MP/8MP

13MP/5MP

13MP/8MP

8MP/8MP

13MP/13MP

13MP/5MP

2,300

3,100

4,000

3,500

2,500

2,600

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes/-

Yes/Yes

December,2016

October, 2016

February, 2016

June, 2015

December, 2015

July, 2015

9,999

8,499

6,999

8,999

9,999

Model Display (inches/res)

Operating system Storage/Expandable Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

www.mymobileindia.com

MAY 2018 I 109

MYGUIDE RS. 6,000 – RS. 9,999

RS. 6,000 – RS. 9,999

MODELS

RS. 6,000 – RS. 9,999

INTEX

PARAMETERS

Aqua S7

Model

Aqua Secure

I-SMART Aqua View

IS-57i

IS-56i HD Mercury V6

ITEL Ultra 50

Wish it1512

5/720x1280

4.5/ 480 x 854

5/ 720 x 1280

5/HD IPS, MiraVision, 5.0-inch/480 x 854 5.0-inch/720 x 1280 cast screen

Dimension (mm)

142.5x72.5x8.7

133.5 x 66.5 x 9.4

124 x 64 x 10.3

146.72 x 72.85 x 8.73 143.54 x 71.55 x 8.52 148.24X72.56X11.44

143x72x8.65

Weight (grams)

150

130

146

155

170

186

Processor/RAM

Quad core/3GB

MTK6735M/ 1GB

MTK6735P/ 1GB

Quad Core/1 GB

1.3GHz Quad Core

Quad core/1GB

Operating system

Android 6.0

Android 5.1

Android 4.4.2

Marshmallow 6.0

Android 6.0

Storage/Expandable

16GB/64GB

8GB/ 32GB

16GB/ 32GB

8GB/64GB

3GB/32GB/64GB

8GB/32GB

Rear/Front Camera

13MP/5MP

5MP/ 2MP

8MP/5MP

8.0MP/3.2MP

13MP/5MP

5.0MP/2.0MP

3,200

1,900

2,200

2,100

2,500

3,000

2,500

2G/3G/4G

Yes/Yes/Yes

Yes/ Yes/ Yes

Yes/Yes/Yes

Yes/Yes/No

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes

Music Player/FM

Yes

Yes/Yes

Yes

Yes/Yes

September, 2016

May, 2016

June, 2016

September, 2016

September, 2015

Launched

June, 2016

9,499

6,499

8,999

6,499

6,999

9,990

6,000

Display (inches/res)

Battery (mAh)

Launch Price Rs.

RS. 6,000 – RS. 9,999

MODELS

RS. 6,000 – RS. 9,999

5/FWVGA/TN

PARAMETERS

ITEL

KARA

LAVA

Power Pro it1553

Mega 1

Mega 4

Mega 2

X10

Pixel V2

X50+

5.5)

5.5, Full HD

5.0-inch, HD IPS,

5.0/ 720 x 1280

5.5/1280x720

Dimension (mm)

138.5x69.5x9.8

152.4x77.1x9.5

152.4X77.1X9.5

142 x 70.8 x 7.9

141.6 x 70.8 x 7.6

155x71.8x8.85

Weight (grams)

184

133

128

155

Processor/RAM

Quad core/1GB

1.2 GHz,Quad Core

1.3GHz Quad Core(64bit)

Quad core /3GB

Quad Core/ 2GB

quad-core/2GB

Operating system

Android 5.1

Marshmallow 6.0

Android 6.0

Android 5.1

Android 6.0

Storage/Expandable

16GB/32GB

3GB/32GB/64GB

1GB/16GB

2GB/16GB

16GB/32GB

32GB/32GB

8.0MP/2.0MP

13MP/5MP

8MP/2MP

13MP/5MP

13MP/8MP

8MP/5MP

5,050

4,000

2,000

3,000

2,900

2,500

2,800

2G/3G/4G

Yes/Yes/No

Yes/Yes/Yes

Yes

Yes/Yes/Yes

Yes/Yes/yes

Dual SIM

Yes

Yes/Yes

Yes

152.4X77.1X9.5

Yes

Yes/Yes

Yes

Yes/Yes

June, 2016

June, 2017

Launched

November, 2015

September, 2015

7,290

7,950

4,500

6,500

9,999

8,499

Model Display (inches/res)

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

110 I MAY 2018

9,199

MYMOBILE

MYGUIDE RS. 6,000 – RS. 9,999

RS. 6,000 – RS. 9,999

MODELS

RS. 6,000 – RS. 9,999

LEPHONE

PARAMETERS

W7+

W12

W15

W21

W11

4.5/854X480

5/854X480

5/1280X720 IPS

5 inch/1280X720

5/1280X720

5.5/1280X720

5 inch/1280X720

Dimension (mm)

134.5X68X10.2

143.6x72.5x10

143.6x72.5x9.1

145.2X72.4X10

144.2x72x8.8

152.8x76.9x8.6

144X72.4X9.5

Weight (grams)

126

177

151

148

142

164

161

Model Display (inches/res)

Processor/RAM

1.3GHz Quad Core 1.3GHz Quad Core 1.3GHz Quad Core 1.3GHz Quad Core 1.3GHz Quad-Core 1.3GHz Quad-Core 1.3GHz Quad Core Android 6.0, Marshmallow

Android 6.0, Marshmallow

Android 6.0

1GB/8GB/32GB

1 GB/8 GB

1GB/16GB/32GB

2GB/16GB/32GB

1GB/16GB/32GB

2MP/VGA

5MP/2MP

5MP/5MP

8MP/2MP

8MP/5MP

8MP/2MP

1,500

2,000

1,800

2,000

2,500

2,000

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

"Yes "

Yes

Music Player/FM

Yes

Yes/Yes

Yes

Launched

4,499

4,999

5,999

6,399

6,499

6,799

6,999

Operating system Storage/Expandable Rear/Front Camera Battery (mAh)

Launch Price Rs.

RS. 6,000 – RS. 9,999

MODELS

RS. 6,000 – RS. 9,999

PARAMETERS

Model Display (inches/res)

LENOVO

LYF

K6 Power

Wind 5

Canvas Unite 4

Canvas Amaze 2

Canvas XP 4G

Canvas 5

5/1920x1080

5/ 720 x 1280

5/ 480 x 854

5.0/ 1280 x 720

5/ 720 x 1280

5.0/720 x 1280

5.2/1080 x 1920

Dimension (mm)

141.9x70.3x9.3

Weight (grams)

145

144.6 x 72.8 x 8.45 143.6 x 72.5 x 8.95 137

MICROMAX

MTK 6735P/1GB

QS415/ 2GB

MT6735P/3GB

MT6753/3GB

Processor/RAM

QS 430/3GB

MT6735P/ 1GB

1.1GHz Quad Core/ 1.5GB

Operating system

Android 6.0

Android 5.1

Android 5.0

Android 6.0

Android 5.0.2

Android 5.1

Storage/Expandable

32GB/128GB

8GB/ 32GB

8GB/32GB

8GB/64GB

8GB/ 32GB

16GB/32GB

16GB/64GB

13MP/8MP

8MP/ 5MP

5MP/5MP

8MP/5MP

13MP/ 5MP

8MP/2MP

13MP/5MP

4,000

2,000

2,125

2,500

2,000

2,900

2G/3G/4G

Yes/Yes/Yes

Yes/ Yes/ Yes

Yes/Yes/Yes

Yes/ Yes/ Yes

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes/Yes

Yes/Yes

Yes/-

Yes/Yes

November,2016

June, 2016

January, 2016

June, 2016

May, 2016

November, 2015

9,999

6,599

8,690

6,999

7,499

9,999

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

www.mymobileindia.com

MAY 2018 I 111

MYGUIDE RS. 6,000 – RS. 9,999

RS. 6,000 – RS. 9,999

MODELS

RS. 6,000 – RS. 9,999

MICROMAX

PARAMETERS

Model Display (inches/res)

MOTOROLA

NOKIA

NUU

PANASONIC

Canvas Unite 4 Pro

Canvas Sliver 5

Moto G4 Play

Moto E4/Plus

Nokia 3

Q626

P55 Max

5.0/ 1280 x 720

4.8/720 x 1280

5/720x1280

5/5.5/1280x720

5/1280X720

5/1280 x 720

5.5/1280x720

143.4x71.4x8.4

141.2x70.3x7.3

152 x 72.6 x 8.7

Dimension (mm)

5.1mm thick

144.4x72x9.9

144.5x72x9.3/ 155x77.5x9.55

Weight (grams)

137

150,/181

148

180

Processor/RAM

Quad core/ 2GB

QS 410 /2GB

QS 410/2GB

MTK6737

MT 6737

1.3GHz Quad Core

MTK6737

Operating system

Android 5.1

Android 5.0.2

Android 6.0

Android 7.1.1

Android 7.0

Android 6.0

Android 7.0

Storage/Expandable

16GB/32GB

16GB/No

16GB/128GB

2/16/3/32GB

16GB/128GB

2GB/32GB/64GB

3GB/16GB

8MP/5MP

8MP/5MP/13MP/5MP

8MP/8MP

8MP/5MP

13MP/5MP

3,900

2,000

2,800

28,00/5,000

2,650

2,000

5,000

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes/No

Yes/Yes

June, 2016

2,015

September, 2016

August, 2017

July, 2017

August, 2017

7,499

8,387

8,999

8,450 onwards

8,635

9,625

7,499

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 6,000 – RS. 9,999

MODELS

RS. 6,000 – RS. 9,999

PARAMETERS

PANASONIC

SAMSUNG

TCL

XIAOMI

TCL 560

TCL 562

Redmi 2 Prime

5/720x1280

5.5/ 1280x720

5.5/1920x1080

4.7/720 x 1280

142.4 x 71.1 x 8.0

142.4x71.1x8

152x77x8

134.00 x 67.20 x 9.4

149

138

156

150

133

MT6737/MT6753

Quad core/ 2GB

Quad core/ 1.5GB

Quad core/2GB

QS 210/2GB

MT6755M/3GB

QS 410/2GB

Operating system

Android 7.0

Android 6.0

Android 4.4

Storage/Expandable

3GB/32GB

16GB/128GB

8GB/128GB

16GB/128GB

16GB/32GB

32GB/64GB

16GB/32GB

Rear/Front Camera

5/13/13/13

8MP/5MP

13MP/5MP

8MP/2MP

Battery (mAh)

4,000/5,000

2,600

2,500

2,960

2,200

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes/No

Yes/Yes

Yes/No

Yes/Yes

September, 2017

July, 2016

July,2016

July, 2016

July,2016

August, 2015

8,999/9,999

6,490

6,990

9,090

6,999

9,999

6,999

Eluga Ray 500/700

Galaxy On 5 Pro 5.0/ 1280 x 720

5.0/ 1280 x 720

Dimension (mm)

5/5.5/720 x 1280/ 1080 x 1920 144.3 x 71.3 x 9.2/ 153.8 x 75.4 x 8.9

142.3 x 72.1 x 8.5

Weight (grams)

163/182

Processor/RAM

Model Display (inches/res)

Music Player/FM Launch Price Rs.

112 I MAY 2018

Galaxy J2 (2016) Galaxy J2 Pro (2016)

MYMOBILE

MYGUIDE RS. 6,000 – RS. 9,999

RS. 6,000 – RS. 9,999

MODELS

RS. 6,000 – RS. 9,999

XIAOMI

PARAMETERS

Redmi 3S/ 3s Prime Redmi Note Prime

Model

VIDEOCON

Redmi Note 3

Redmi 3s Plus

Redmi Note 4

Redmi Note 5

Graphite1

5/ 1280X720

5.5/720 x 1280

5.5/1080 x 1920

5/1280x720

5.5/1080X1920

5.9/1080x2160

4.5/1280x720

Dimension (mm)

139.4 X 69.7 X 8.5

154 x 78.7 x 9.45

150 x 76 x 8.65

139.3x69.6x8.5

151X76X8.3

158.50x75.45x8.05

136.76X69X10

Weight (grams)

144

185

164

144

165

180

127

Processor/RAM

QS 430/ 2GB, 3GB

QS 410/2GB

QS 650/2GB,3GB

QS 430/2GB

QS625/2GB,3GB,4GB

QS625/3GB/4GB

Quad-core/1GB

Android 6.0

Android 4.4

Android 5.0.2

Android 6.0

Android 7.0

Android 6.0

16GB, 32GB/128GB

16GB/32GB

16GB,32GB/32GB

32GB/128GB

32GB/64GB

8GB/64GB

13MP/5MP

16MP/5MP

13MP/5MP

12MP/5MP

5MP/2MP

4,100

3,100

4,000

4000/4100

4,100

4,000

2,000

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes (Hybrid)

Yes

Yes/Yes

Yes/-

Yes/Yes

Yes/Yees

Yes/Yes

Launch

August, 2016

December, 2015

March, 2016

October,2016

January, 2017

February, 2018

Price Rs.

6,999/ 8,999

7,999

9,999/ 11,999

9,499

9,999

6,499

Display (inches/res)

Operating system Storage/Expandable Rear/Front Camera Battery (mAh)

Music Player/FM

RS. 6,000 – RS. 9,999

MODELS

RS. 6,000 – RS. 9,999

VIDEOCON

PARAMETERS

ZEN

Delite21

Krypton3

Ultra30

Ultra50

Yunique

Yuphoria

Cinemax 3

5/1280x720

5/1920X1080

4.7/720x1280

5.0/720x1280

5.5/720x1280

Dimension (mm)

146.66X74.3X10.52

144.5X73.14X9.74

144.31X73X10

Weight (grams)

151

153

186

128

143

August,2016

Processor/RAM

Quad-core/2GB

Quad-core/3GB

QS 410 / 1GB

Quad core / 2GB

Quad core/2GB

Operating system

Android 6.0

Android 5.1.

Android 5.1.1

Android 5.1

Storage/Expandable

16GB/32GB

32GB/64GB

8GB/32GB

16GB/32GB

8MP/2MP

13MP/5MP

8MP/2MP

8MP/5MP

5MP/3.2MP

3,000

4,000

3,000

2,000

2,230

2,900

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/No

Dual SIM

Yes

Yes/Yes

September, 2015

May, 2015

August, 2016

7,200

7,999

9,990

6,300

6,499

6,999

Model Display (inches/res)

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

www.mymobileindia.com

148.24X72.56X11.44 134.5 x 67.5 x 8.3 142.4 x 73 x 8.2-9.35

MAY 2018 I 113

MYGUIDE RS. 6,000 – RS. 9,999

RS. 10,000 – RS. 14,999

MODELS

RS. 6,000 – RS. 9,999

ZIOX

PARAMETERS

ZOPO

ZTE

ASUS

Model

Astra Star

Astra Curve 4G

Duopix F1

ZP331

Blade V6

ZenFone 2 (2GB/4GB)

Display (inches/res)

5/480x854

5/1280x720

4.5/ 854 x 480

5/ 1280 x 720

5.5/ 1080 x 1920

5.5/1080 x 1920

Dimension (mm)

145.6x72.7x10.2

146.5x73.1x10.3

145.2x71.7x9.1

133 x 65.7 x 8.5

142X69.5X6.8

152.5 x 77.2 x 10.9

156.5 x 77.2 x 10.8

Weight (grams)

150

160

148

113

122

170

Quad core/1GB

MTK 6735/2GB

IA Z3560 /2GB

QS615 /2GB,3GB

Android 5.0

Processor/RAM

1.3GHz Quad-Core 1.3GHz Quad-Core 1.3GHz Quad-Core

Zenfone Selfie

Operating system

Android 7.0

Android 5.1

Storage/Expandable

1GB/16GB

2GB/16GB

8 GB/64 GB

16GB/128GB

Rear/Front Camera

5MP/2MP

8MP/8MP+2MP

5 MP/2 MP

13MP/5MP

13MP/13MP

2,350

2,200

2,400

1,700

2,500

3,000

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/No

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes/-

Launched

July, 2016

March, 2015

August, 2015

5,899

7,299

7,499

7,500

9,999

13,999, 18,999

10,999/ 16,999

Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 10,000 – RS. 14,999

MODELS

RS. 10,000 – RS. 14,999

16GB,32GB/128GB 16GB,32GB/128GB

ASUS

PARAMETERS

CENTRIC

COOLPAD

GIONEE

Model

Zenfone 3 lazer

Zenfone 3 Max(ZC520TL)

Coolpad Note 5

Cool 1

F 103 Pro

Marathon M5 Lite

Display (inches/res)

5.5/1920x1080

5.2/1280x720

5.5/1920x1080

5.50/1080x1920

5.0/ 1280 x 720

5.0/720 x 1280

149x76x7.9

149x73.7x8.55

152 x 76 x 7.8

152.00 x 74.80 x 8.20

145.3 x 70.5 x 8.5

143 x 69.9 x 8.5

148

160

173

142

182

Dimension (mm) Weight (grams) Processor/RAM

QS 430.4GB

Quad-core/3GB

QS 430

QS 617/4GB

1.4GHz octa-core

Quad core/ 3GB

Quad Core/3GB

Operating system

Android 6.0

Android 7.1.1

Android 6.0

Android 5.1

Storage/Expandable

32GB/128GB

32GB/32GB

3GB/32GB/256GB

32GB/64GB

32GB

16GB/128GB

32GB/128GB

13MP/8MP

13MP/5MP

13MP/8MP

13MP/5MP

8MP/5MP

3,000

4,100

3,000

4,010

4,000

2,400

4,000

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Music Player/FM

Yes/Yes/Yes

Yes/No

Yes/Yes/Yes

Yes/Yes

Yes/No

Yes/Yes

Launch

October,2016

November,2016

November, 2017

October, 2016

January, 2017

July, 2016

December, 2015

18,999

12,999

10,999

13,999

11,999

13,000

Rear/Front Camera Battery (mAh)

Price Rs.

114 I MAY 2018

MYMOBILE

MYGUIDE RS. 10,000 – RS. 14,999

RS. 10,000 – RS. 14,999

MODELS

RS. 10,000 – RS. 14,999

HONOR

PARAMETERS

HTC

INFOCUS

LAVA

Honor 5C

Honor 5X

Honor 6X

Desire 630

Epic 1

Snap 4

Display (inches/res)

5.2/ 1920 x 1080

5.5/ 1080 x 1920

5.5/1080X1920

5.0/ 1280 x 720

5.5/1920x1080

5.2/720x1280

5.5/720x1280

Dimension (mm)

147.1 x 73.8 x 8.3

151.3 x 76.3 x 8.15

150.9X76.2X8.2

146.9 x 70.9 x 8.3

153x76x8.4

147.1 x 73.8 x 8.3

151.9 x 94.7 x 8.3

Weight (grams)

156

158

162

140

162

153

Processor/RAM

Kirin 650/ 2GB

QS 616 /2GB

Kirin 655

QS 400/2GB

Decca-core/3GB

Octa-core/4GB

Quad core/3GB

Operating system

Android 6.0

Android 5.1.1

Android 6.0

Android 7.0

Android 5.1

Storage/Expandable

16GB/128GB

32GB/64GB

16GB/2TB

32GB/128GB

64GB/128GB

16GB/32GB

13MP/8MP

13MP/5MP

12 and 2MP/8MP

13MP/5MP

16MP/8MP

13MP/8MP

3,000

3,340

2,200

3,000

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes/No

Yes/-

Yes/No

Yes/Yes

Yes

June, 2016

January, 2016

Jnauray 2017

February, 2016

November,2016

September, 2017

January, 2016

10,999

12,999

11,999

10,890

12,999

11,590

11,299

Model

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 10,000 – RS. 14,999

MODELS

RS. 10,000 – RS. 14,999

LENOVO

PARAMETERS

Phab 2

Vibe K4 Note

Vibe S1

Phab Plus

Vibe K5 Note

Phab 2 Plus

K8 Note

Display (inches/res)

6.4/1920x1080

5.5/1080x1920

5.0/1080x1920

6.8/1080 x 1920

5.5/1920x1080

6.4/1920x1080

5.5/1080 x 1920

Dimension (mm)

175x89.5x6.89

186.6 x 96.6 x 7.6

152x75.7x8.49

174x88x5.5

154.5 x 75.9 x 8.5

Weight (grams)

225

158

132

229

165

218

180

Processor/RAM

MTK8735/3GB

MT 6753/3GB

MT6752/3GB

QS 615 /2GB

Helio P10/4GB

MT/3GB

MT Decacore/3GB/4GB

Operating system

Android 6.0

Android 5.1.

Android 5.0

Android 6.0

Android 7.1.1

Storage/Expandable

32GB/128GB

16GB/128GB

32GB/128GB

32GB/64GB

32GB/128GB

32GB/64GB/256GB

13MP/5MP

13MP/8 MP + 2 MP

13MP/5MP

13MP.8MP

13MP,13MP/8MP

13+5MP/13MP

4,050

3,300

2,420

3,500

4,050

4,000

2G/3G/4G

Yes/Yes/yes

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes

Yes/Yes

Yes

Yes/Yes

Yes/-

Yes/Yes

Yes

December,2016

January, 2016

November, 2015

October, 2015

Jaunuary,2016

November,2016

August, 2017

11,999

12,999

14,999

13,499

14,999

12,999

Model

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

www.mymobileindia.com

153.67 X 76.45 X 9.14 143.3 x 70.8 x 7.8

MAY 2018 I 115

MYGUIDE RS. 10,000 – RS. 14,999

RS. 10,000 – RS. 14,999

MODELS

RS. 10,000 – RS. 14,999

PARAMETERS

LYF

MICROMAX

MOTOROLA

K 10

X Screen

G4 Stylus

Canvas 6

Canvas 6 Pro

Moto G Turbo Edition

Display (inches/res)

5.5/1920x1080

5.3/ 1280 x 720

4.93/ 1280x720

5.7/ 720 x 1280

5.5/1920 x 1080

5.0/720 x 1280

Dimension (mm)

155.5x77.6x7.9

146.6x74.8x8.8

142.6 x 71.8 x 7.1

154.4 x 79.2 x 9.4

142.1 x 72.4 x 11.6

Weight (grams)

153

140

120

163

155

Processor/RAM

QS 617/3GB

QS 410/2GB

QS 400 /1GB

MT6753/3GB

Helio x10/4GB

QS 615 /2GB

Operating system

Android 6.0

Android 5.0

Android 6.0

Android 5.0

Android 5.1

Android 5.1.1

Storage/Expandable

32GB/128GB

16GB/32GB

16GB/128GB

16GB/32GB

32GB/128GB

Yes/Yes

16GB/32GB

16MP/8MP

13MP/5MP

13MP/8MP

13MP/5MP

13MP/8MP

13MP/5MP

3,200

2,300

3,000

2,470

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes/-

Yes/Yes

Yes/No

October,2016

January, 2016

July, 2016

May, 2015

May, 2016

2,015

13,099

12,999

12,990

13,869

10,999

Model

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 10,000 – RS. 14,999

MODELS

RS. 10,000 – RS. 14,999

MOTOROLA

PARAMETERS

NOKIA

NUBIA

Moto G4

Moto G4 Plus

G5 Plus

Nokia 5

Nokia 6

Z11 Mini

5.5/ 1920 x 1080

5.5/ 1920X1080

5.2/1980X1080

5.2/ 720x1280

5.5/1920X1080

5/1920x1080

5.5/1920x1080

Dimension (mm)

153 x 76.6 x 7.9

153X76.6X9.8

153X76X9.6

149.7 x 72.5 x 8.05

154 x 75.8 x 7.85

141.4x70x8

150.9x79x8.9

Weight (grams)

155

138

190

Processor/RAM

QS 617/2GB

QS 617/2GB,3GB

QS 625 Octa-core

QS 430

QS/3GB

MTK P10/3GB

Operating system

Android 6.0.1

Android 6.1

Android 7.0

Android 7.1.1

Android 5.1

Android 6.0

Storage/Expandable

16GB/128GB

16GB, 32GB/128GB

16GB/32GB

2GB/16GB

3BG/32GB

32GB/200GB

32GB/128GB

13MP/5MP

16MP/5MP

12MP/5MP

13MP/8MP

8MP/16MP

16MP/8MP

13MP/13MP

3,000

2,800

5,000

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/yes

Dual SIM

Yes

yes

Yes/No

Yes

Yes/Yes

May, 2016

May,2016

March, 2017

July, 2017

October,2016

December,2016

10,499

13,499/ 14,999

12,999

12,499

14,299

12,999

11,999

Model Display (inches/res)

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

116 I MAY 2018

MYMOBILE

MYGUIDE RS. 10,000 – RS. 14,999

RS. 10,000 – RS. 14,999

MODELS

RS. 10,000 – RS. 14,999

NUU

PARAMETERS

PANASONIC

SAMSUNG

Eluga Note

Eluga Arc

Eluga Pulse X

Eluga A3/A3 Pro

Galaxy On7

Galaxy J5

5.5/1920 x 1080

5.5/ 1920 x 1080

4.7/720x1280

5.5/1280X720

5.2/720 x 1280

5.5/1280 x 720

5.0/1280 x 720

Dimension (mm)

153x76.5x7.8

146.00x74.50x8.10

139 x 67 x 8.10

148.7 x 72.4 x 9.1

77.5x151.8x8.2

142.1 x 71.8 x 7.9

Weight (grams)

170

142

130

152

161

171

146

Processor/RAM

1.5GHz Octa Core

Octa Core/3GB

QS 410/2GB

Quad-core/3GB

Quad-core/1.5GB

Android 7.0

Android 6.0

Android 5.1

Android 6.0

Android 7.0

Android 5.1

3GB/32GB/128 GB

32GB/32GB

16GB/32GB

16GB/128GB

16GB/32GB/128GB

8GB/128GB

13MP/5MP

16MP/5MP

8MP/5MP

13MP/5MP

13MP/8MP

13MP/5MP

2,950

3,000

1,800

3,000

4,000

3,000

2,600

2G/3G/4G

Yes/Yes/yes

Yes/Yes/Yes

Dual SIM

yes

Yes

Yes/Yes

Yes

Yes/Yes

August,2017

July, 2016

April,2016

March, 2017

August, 2017

October, 2015

June, 2015

12,100

10,290

10,190

10,990

11,290/12,790

10,990

10,390

Model Display (inches/res)

Operating system Storage/Expandable Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 10,000 – RS. 14,999

MODELS

RS. 10,000 – RS. 14,999

SAMSUNG

PARAMETERS

XIAOMI

Galaxy J Max

Galaxy J5 (2016)

Galaxy J7

J5 Prime

Galaxy On7 Pro

Mi 4i

Mi Max

7.0/ 1280 x 800

5.2/1280x720

5.5/720 x 1280

5/1080x720

5.5/1280 x 720

5.0/1080 x 1920

6.44/1920x1080

Dimension (mm)

186.9 x 108.8 x 8.7

145.7 x 72.3 x 8.1

152.2 x 78.6 x 7.5

142.8x69.5x8.1

151.8 x 77.5 x 8.2

138.1 x 69.6 x 7.8

173.1x88.3x7.5

Weight (grams)

158

171

143

171

130

203

Processor/RAM

Quad core/1.5GB

QS 410/2GB

Octa Core/1.5GB

Quad-core/2GB

Quad core/ 2GB

QS 615/2GB

QS 650,652/3GB,4GB

Operating system

Android 5.1

Android 6.0

Android 5.1

Android 6.0

Android 5.0

Android 6.0

Storage/Expandable

8GB/200GB

16GB/128GB

16GB/256GB

16GB/128GB

16GB,32GB/No

32GB,128GB/128GB

8MP/2MP

13MP/5MP

8MP/5MP

13MP/5MP

16MP/5MP

4,000

3,100

3,000

2,400

3,000

3,120

4,850

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/No

Yes/Yes

Yes/No

Yes/Yes

July, 2016

May, 2016

2,015

September,2016

July, 2016

April, 2015

June,2016

11,400

13,990

11,890

12,990

10,900

11,999/ 14,999

10,999

Model Display (inches/res)

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

www.mymobileindia.com

MAY 2018 I 117

MYGUIDE RS. 10,000 – RS. 14,999

RS. 10,000 – RS. 14,999

MODELS

RS. 10,000 – RS. 14,999

PARAMETERS

XIAOMI Redmi Note 5 Pro

Model

VIVO

Y51L

Y55L

Y55S

Yureka Plus (YU5510A,YU5510 )

Yunicorn

Yureka Note

Display (inches/res)

5.9/1080x2160

5.0/ 540x960

5.2/1280x720

5.5/1080x1920

5.5/(1080X1920)

6.0/1080 x 1920

Dimension (mm)

158.6x75.4x8.1

143.80 x 71.70 x 7.52

147.9x72.9x7.5

155 x 78 x 9

153.3X75.4X8.5

Weight (grams)

180

157

142

154

172

Processor/RAM

QS636/4GB

QS 410/2GB

QS 430/2GB

QS 425/3GB

QS 615/2GB

MT Helio P10/4GB

MTK6753T/3GB

Operating system

Android 7.1.2

Android 5.0.2

Android 6.0

Android 4.4.4

Androis 5.1.1

Android 5.1.1

Storage/Expandable

64GB/256GB

16GB/128GB

16GB/256GB

16GB/32GB

32GB/128GB

16GB/Yes

12MP+5MP/20MP

8MP/5MP

13MP/5MP

13MP/8MP

4,000

2,350

2,650

2,730

2,500

4,000

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/No

Yes/Yes/Yes

yes/yes/yes

Yes/Yes/Yes

Dual SIM

Yes

yes

Yes

Yes/yes

Yes/Yes

Yes/yes

Yes

Yes/Yes

yes

Yes/Yes

February, 2018

January, 2016

October,2016

March, 2017

July, 2015

May,2016

April, 2016

13,999

10,700

11,980

12,490

8,999

12,999

13,499

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 10,000 – RS. 14,999

MODELS

RS. 15,000 – RS. 19,999

ZOPO

PARAMETERS

ASUS

CREO

ZP350

ZP370

Hero 1

Zenfone 2 Laser ZE601KL

Display (inches/res)

5.0 / 1280 x 720

5.5/ 1280 x 720

5.0/1280 x 720

5.5/1920 x 1080

6.0/ 1080 x 1920

5.5/1920x1080

5.5/ 1440x2560

Dimension (mm)

145.9 x 71.4 x 8.5

153.8 x 77.1 x 9

146.1 x 70.6 x 8.65

155.7 x 77.3 x 8.9

164.6 x 84 x 10.6

151.4x76.24x8.3

155.4 x 76.1 x 8.7

Weight (grams)

137

167

136

175

190

175

190

Processor/RAM

Quad-core/1GB

Ouad-core/1GB

Quad-core/2GB

QS 801/3GB

QS 616/3GB

QS 430/3GB

Helio X10 /3GB

Operating system

Android 5.1

Android 5.1.1

Android 5.0

Android 6.0

Android 5.1.1

Storage/Expandable

8GB/64GB

16 GB/64 GB

64GB/No

32GB/128GB

32GB/-

8.0MP/2.0MP

13.2 MP/5.0MP

13MP/8MP

13MP/5MP

16MP/8MP

21MP/8MP

2,100

3,000

2,500

4,100

3,000

4,100

3,100

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes/-

Yes/No

Yes/Yes

Model

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

118 I MAY 2018

ZENFONE 3 MAX(ZC553KL)

Mark 1

May, 2016

December, 2015

November,2016

April,2016

10,000

11,000

14,500

13,499

16,499

17,999

19,999

MYMOBILE

MYGUIDE RS. 15,000 – RS. 19,999

RS. 15,000 – RS. 19,999

MODELS

RS. 15,000 – RS. 19,999

GIONEE

PARAMETERS

HTC

Model

Marathon M5

S6s

Desire 728 LTE

Desire 828

Desire 825

HTC 10 Lifestyle

Display (inches/res)

5.5/ 720 x 1280

5.5/1920x1080

5.5/ 720 x 1280

5.5/720 x 1280

5.5/ 1280 x 720

5.5/1920x1080

Dimension (mm)

152 x 76 x 8.6

151.9 x 74.6 x 6.9

154.5x75.6x8.15

157.9 x 77.8 x 7.8

157.9 x 77.8 x 7.89

156.9 x 76.9 x 7.4

156.9x76.9x7.7

Weight (grams)

211

147

166

153

148

155

1.3GHZ OCTA CORE/3GB

MT6753/2GB

MT6753/1.5GB

QS 400/2GB

QS 400/3GB

MT6735/3GB

MT6753T /3GB

Android 5.1

Android 5.1.1

Android 6.0

Android 5.1.1

Android 5.1

Android 6.0

32GB/128GB

32gb/128gb

16GB/200GB

16GB/2TB

32GB/2TB

13MP/5MP

13MP/8MP

13MP/5MP

6,020

3,150

3,159

2,800

2,700

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/No

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes/No

Yes/Yes

November,2015

November, 2015

August,2016

November, 2015

February, 2016

September,2016

17,500

19,999

17, 999

12,999

15,300

12,550

15,990

Processor/RAM Operating system Storage/Expandable Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 15,000 – RS. 19,999

MODELS

RS. 15,000 – RS. 19,999

LENOVO

PARAMETERS

LYF

MOTOROLA

Vibe P1

Vibe Shot

Vibe X3

Z2 Plus

Earth 1

Earth 2

Moto X Play

5.5/1080x1920

5.0/1080 x 1920

5.5/1080x1920

5/1920x1080

5.5/1080x1920

5/1920x1080

5.5/1080 x 1920

Dimension (mm)

152.9 x 75.6 x 9.9

142.7 x 70 x 7.6

154 x 76.5 x 9.3

140.2x60x6.2

154 x 76.6 x 7.25

142x76x7.9

148 x 75 x 10.9

Weight (grams)

187

145

175

150

162.5.

140

169

Processor/RAM

QS615 /2GB

QS 615/3GB

QS 808 /3GB

QS 820/3GB,4GB

QS 615/3GB

QS615 /2GB

Operating system

Android 5.1

Android 6.0

Android 5.1.1

Android 5.1

Android 5.1.1

Storage/Expandable

32GB/128GB

32GB,64GB/128GB

32GB/32GB

32GB/64GB

16GB,32GB/128GB

13MP/5MP

16MP/8MP

21MP/8MP

13MP/8MP

13MP + 2MP/5MP

13MP/13MP

21MP/5MP

5,000

3,000

3,500

2500

3,630

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/yes

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes/-

Yes/Yes

Yes/No

October, 2015

June, 2015

December, 2015

September,2016

January, 2016

15,499

18,500

19,999

19,499

Model Display (inches/res)

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

www.mymobileindia.com

Sept, 2015 19,999

15,999

MAY 2018 I 119

MYGUIDE RS. 15,000 – RS. 19,999

RS. 15,000 – RS. 19,999

MODELS

RS. 15,000 – RS. 19,999

NEXTBIT

OPPO

Robin

F1 S

Galaxy J7 (2016)

Galaxy On8

On Nxt

J7 Prime

J7 Max

5.2/ 1080 x 1920

5.5/1280x720

5.5/1920x1080

5.7/1920x1080

Dimension (mm)

149 x 72 x 7

154 x 76 x 7.38

76 x 151 x 7.8

151.7x76x7.8

151.7x75x8

151.7x75x8.1

Weight (grams)

160

169

167

PARAMETERS

Model Display (inches/res)

SAMSUNG

QS 808/3GB

MTK 6750/3GB

Exynos 7870/2GB

Octa-core/3GB

OCTA-CORE MEDIATEK

Operating system

Android 6.0

Android 5.1.1

Android 6.0

Android 7.0

Storage/Expandable

32GB/ 100GB (ONLINE)

32GB/128GB

16GB/128GB

32GB/256GB

16MP/256GB

4GB/32GB

Rear/Front Camera

13MP/5MP

13MP/16MP

13MP/5MP

13MP/8MP

13MP/13MP

2,680

3,075

3,300

2G/3G/4G

Yes/Yes/Yes

Yes/yes/Yes

Yes/Yes/Yes

Dual SIM

Yes

Yes/No

Yes/Yes

Yes/yes

Yes/Yes

May, 2016

August, 2016

May, 2016

September,2016

October,2016

September,2016

July, 2017

19,999

16,444

14,900

12,090

14,900

17,290

Processor/RAM

Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 15,000 – RS. 19,999

RS. 20,000 – RS. 29,999

MODELS

RS. 15,000 – RS. 19,999

VIVO

PARAMETERS

XIAOMI

ZOPO

APPLE

ASUS

MIMax 2

ZOPO SPEED 7 PLUS

iPhone 5S

Zenfone 3

Zenfone 3 Ultra

5.0/1280×720

5.5/1280x720

6.44/1080 x 1920

5.5/ 1920 x 1080

4.0/640 x 1136

5.2,5.5/(1920x1080)

6.8/(1920x1080)

Dimension (mm)

143.6 x 71 x 7.5

153.8x75.5x7.55

174.1 x 88.7 x 7.6

153.6 x 76.5 x 8.8

Weight (grams)

138

154

211

164

112

144

233

Processor/RAM

QS 616/3GB

octa-core/4GB

QS 625/4GB

Octa-core /3GB

Dual-core/1GB

QS 625/3GB,4GB

QS 652/4GB

Operating system

Android 5.1

Android 6.0

Android 7.1.1

Android 5.1

iOS 9.2.1

Android 6.0

Storage/Expandable

32GB/128GB

64/128GB

16 GB/64 GB

16GB,32GB,64GB/No

32GB,64GB/2TB

64GB/128GB

13MP/8MP

13MP/20MP

12/5MP

13 MP/5.0MP

8MP/1.2MP

16MP/8MP

23MP/8MP

2,550

3,000

5,300

3,000

1,560

4,600

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/-

Yes/Yes

Yes/No

Yes

May, 2016

November,2016

August, 2017

September, 2013

August,2016

August, 2016

15,250

16,990

16,999

17,500

19,280 onwards

21,999/ 27,999

29,999

Model Display (inches/res)

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

120 I MAY 2018

123.8 x 58.6 x 7.6 146.87 x 73.98 x 7.69 186.4 x 93.9 x 6.8

MYMOBILE

MYGUIDE RS. 20,000 – RS. 29,999

RS. 20,000 – RS. 29,999

MODELS

RS. 20,000 – RS. 29,999

BLACKBERRY

COOLPAD

DTEK 50

Max

M5 Plus

S6 Pro

Honor 8

Honor 7

5.2/1920x1080

5.5/1920x1080

6.0/1920 x 1080

5.5/1920x1080

5.2/1920x1080

5.2/1080 x 1920

5.5/ 1080 x 1920

Dimension (mm)

147x72.5x7.4

152x75.5x7.6

153x75.3x7.6

145.5x71x7.45

143.2 x 71.9 x 8.5

153.9 x 75.9 x 7.99

Weight (grams)

135

170

210.8g

170

153

157

170

Processor/RAM

QS 617/3GB

QS 617/4GB

Octa Core/3GB

octa-core/4GB

Kirin 950/4GB

HS Kirin 935/3GB

MT H X10/ 3GB

Operating system

Android 6.0

Android 5.1

Android 6.0

Android 5.0

Android 6.0

Storage/Expandable

16GB/2TB

64GB/128GB

64GB/256GB

32GB/128GB

16GB/128GB

32GB/2TB

Rear/Front Camera

13MP/8MP

13MP/5MP

13MP/8MP

12MP,12MP/8MP

20MP/8MP

13MP/5MP

3000

2,800

5,020

3,130

2,900

3,100

3,000

2G/3G/4G

Yes/Yes/Yes

yes/yes/yes

Yes/Yes/Yes

Yes/Yes/yes

Yes/Yes/Yes

Dual SIM

yes

Yes

Yes/Yes

yes

Yes/Yes

Yes/No

Yes/Yes

Yes/No

November,2016

May, 2016

October,2016

October, 2016

July, 2015

May, 2016

21,000

24,999

27,000

21,130

29,000

22,999

25,990

PARAMETERS

Model Display (inches/res)

Battery (mAh)

Music Player/FM Launch Price Rs.

GIONEE

HONOR

RS. 20,000 – RS. 29,999

MODELS

RS. 20,000 – RS. 29,999

HTC

PARAMETERS

MOTOROLA

Model

Desire 10 Pro

Stylus 2

Stylus 2 Plus

Nexus 5X

Moto Z Play

Z 2 Play

Display (inches/res)

5.5/1920x1080

5.7/1280X720

5.7/ 1920 x 1080

5.2/ 1080 x 1920

5.5/1920x1080

5.2/1080x1920

5.5/1920X1080

Dimension (mm)

156.5x76x7.86

155 x 79.6 x 7.4

155 X 79.6 X 7.4

147 x 72.6 x 7.9

156.4x76.4x6.99

148.4x73.4x8

156.2X76.2X5.99

Weight (grams)

165

145

146

136

165

163

145

Processor/RAM

Helio P10/4GB

Quad Core /2GB

Octa Core/3GB

QS 808/2GB

QS 625/3GB

QS630/3GB

QS 626/4GB

Android 6.0

Android 7.1

Android 7.1.1

64GB/2TB

16GB/2TB

32GB/2TB

16GB,32GB/No

32GB/2TB

32GB/64GB/256GB

64GB/2TB

20MP/13MP

13MP/8MP

16MP/8MP

12.3MP/5MP

16MP/5MP

12+8MP/16MP

12MP/5MP

3000

3,000

2,700

3,510

3,000

2G/3G/4G

Yes/Yes/yes

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes

Yes/Yes

Yes/No

Yes/Yes

November,2016

May,2016

July, 2016

October, 2015

October,2016

October, 2017

July, 2017

26,490

20,500

24,000

24,490/30,645

20,490

20,990

24,999

Operating system Storage/Expandable Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

www.mymobileindia.com

MAY 2018 I 121

MYGUIDE RS. 20,000 – RS. 29,999

RS. 20,000 – RS. 29,999

MODELS

RS. 20,000 – RS. 29,999

MOTOROLA

NUBIA

Moto X Style

Z11

OnePlus 5

Galaxy A7

5.7/ 1440 x 2560

5.5/1920z1080

5.5/1080p

5.5/1920x1080

5.5/1080 x 1920

6.01/1080x2160

5.5/1080 x 1920

Dimension (mm)

153.9 x 76.2 x 11.06

151.8x72.3x7.5

151.8x74.9x9.85

152.7x74.5x7.35

154.2 x 74.1 x 7.3

156.1x75x7.3

151 x 76.2 x 6.3

Weight (grams)

179

162

175

158

153

162

141

Processor/RAM

QS 808/3GB

QS 820/6GB

QS 810/3GB&4GB

QS 821/6GB

QS 835/8GB

QS835/6GB

Octa Core/2GB

Operating system

Android 6.0

Android 5.1

Android 6.0

Android 7.1.1

Android 5.0.2

16GB,32GB/128GB

64GB/2TB

64GB

64GB/128GB

16GB/64GB

21MP/5MP

16MP/8MP

13MP/5MP

16MP/16MP

16+20MP/16MP

13MP/5MP

3,000

3000

3,300

3400

3,300

3300

2,600

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/No

Yes/Yes

Yes/No

Yes/Yes

Yes/No

Yes/Yes

September, 2015

December,2016

July, 2015

December.2016

June, 2017

November, 2017

February, 2015

26,999/ 28,999

29,999

22,999

22,000

32,999

22,900

PARAMETERS

Model Display (inches/res)

Storage/Expandable Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

ONEPLUS

RS. 20,000 – RS. 29,999

MODELS

RS. 20,000 – RS. 29,999

SAMSUNG

PARAMETERS

Model

Galaxy A5 (2016)

SMARTRON

Galaxy A7 (2016) Galaxy A5/A7 (2017)

SONY

J7 Pro

t phone

Xperia C4

Xperia XA

Display (inches/res)

5.2/1080 x 1920

5.5/ 1080 x 1920

5.2/5.5/1080X1920

5.5/1920X1080

5.5/1920x1080

5.5/1080 x 1920

5.0/1280 x 720

Dimension (mm)

144.8 x 71 x 7.3

151.5 x 74.1 x 7.3

144.8 x 71 x 7.3/ 151.5X74.1X7.3

150.3 x 77.4 x 7.8

158.2x78.2x6.98

150.3 x 77.4 x 7.9

143.6 x 66.8 x 7.9

Weight (grams)

153

169

157/I86

157

149

147

137

QS 810/4GB

MT6752/2GB

MTK H P10/2GB

Octa Core/2GB

Octa Core/3GB

Octa Core/2GB/3GB

Octa core Exynos/3GB

Operating system

Android 5.1.1

Android 6.0

Android 7.0

Android 6.0

Android 5.0

Android 6.0

Storage/Expandable

16GB/128GB

32GB/256GB

64GB

64GB/128GB

16GB/200GB

13MP/5MP

16MP/16MP/16MP/ 16MP

13MP/13MP

13MP/4MP

13MP/5MP

2,900

3,300

3000/3600

3,600

3,000

2,600

2,300

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes/yYes

Yes/Yes

Yes/No

April, 2016

December, 2015

March, 2017

July, 2017

July,2016

June, 2015

May, 2016

21,900

25,900

28,990/33,490

20,900

22,999

20,800

20,990

Processor/RAM

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

122 I MAY 2018

MYMOBILE

MYGUIDE RS. 20,000 – RS. 29,999

RS. 20,000 – RS. 29,999

MODELS

RS. 20,000 – RS. 29,999

SONY

PARAMETERS

XIAOMI

VIVO

Xperia Z3+

Xperia C5 Ultra Dual

Mi 5

X5 Pro

V3 Max

VIVO V5 Plus

V7 Plus

Display (inches/res)

5.2/ 1080 x 1920

6.0/1080 x 1920

5.15/1080 x 1920

5.2/ 1080 x 1920

5.5/1080 x 1920

5.5/1080X1920

5.99/720x1440

Dimension (mm)

146.3 x 71.9 x 6.9

164.2 x 79.6 x 8.2

144.5 x 69.2 x 7.25

147.9 x 73.5 x 6.4

153.9x77.1x7.58

152.6 x 74 x 7.3

155.9x75.8x7.7

Weight (grams)

144

187

129

151

168

159

160

Processor/RAM

QS 810 /3GB

MTK6752/2GB

QS 820/3GB

QS 615/2GB

QS 652/4GB

QS450/4GB

Operating system

Android 5.0

Android 5.1

Android 6.0

Android 5.0

Android 5.1

Android 6.0

Android 7.1.2

Storage/Expandable

32GB/128GB

16GB/200GB

32GB/No

16GB/128GB

32GB/128GB

64GB

64GB/256GB 16MP/24MP

Model

20.7MP/5MP

13MP/13MP

16MP/4MP

13MP/8MP

12MP and 8MP/ 16 MP

2,930

3,000

2,450

3,000

3,160

3,225

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/No

Yes/Yes

June, 2015

August, 2015

April, 2016

June, 2015

April, 2016

42,736

September, 2017

26,990

27,799

24,999

21,400

23,980

22,990

21,990

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 30,000 AND ABOVE

MODELS

RS. 30,000 AND ABOVE

APPLE

PARAMETERS

iPhone 6

iPhone 6Plus

iPhone SE

iPhone 6S

iPhone 6S Plus

iPhone 7

iPhone 7 Plus

Display (inches/res)

4.7/750 x 1334

5.5/1080 x 1920

4.0/640 x 1136

4.7/750 x 1334

5.5/1080 x 1920

4.7/1334x750

5.5/1920x1080

Dimension (mm)

138.1 x 67 x 6.9

158.1 x 77.8 x 7.1

123.8 x 58.6 x 7.6

138.3 x 67.1 x 7.1

158.2 x 77.9 x 7.3

138.3x67.1x7.1

158.2x77.9x7.3

Weight (grams)

129

172

113

143

192

138

188

Processor/RAM

A8,M8/1GB

A9,M9/2GB

A10 Fusion, M10/2GB

A10Fusion, M10/3GB

iOS 9

iOS 9.3

iOS 9

iOS 10

16GB,64GB/No

8MP/1.2MP

12MP/1.2MP

12MP/5MP

12MP/7MP

12MP,12MP/7MP

1,810

2,915

1,614

1,715

2,750

1,960

2,900

2G/3G/4G

Yes/Yes/Yes

Yes/yes/Yes

Yes/Yes/Yes

Dual SIM

Yes/No

September,2014

March, 2016

September,2015

October,2016

0ctober,2016

23,999

24,999 onwards

24,000 onwards

39,990 onwards

48,998 onwards

45,775 omwards

59,999 onwards

Model

Operating system Storage/Expandable Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

www.mymobileindia.com

16GB,64GB,128GB/ No 16GB,64GB,128GB/ No 32GB/128GB/256GB 32GB/128GB/256GB

MAY 2018 I 123

MYGUIDE RS. 30,000 AND ABOVE

RS. 30,000 AND ABOVE

MODELS

RS. 30,000 AND ABOVE

APPLE

PARAMETERS

ASUS

BLACKBERRY

8 Plus

Zenfone Zoom

Zenfone 3 Deluxe

ZenFone AR

DTEK 60

KEYone

4.7/750 x 1334

5.5/1080x1920

5.5/1080 x 1920

5.7/(1920x1080)

5.7/1440x2560

5.5/2560x1440

4.5/1080 x 1620

Dimension (mm)

138.4 x 67.3 x 7.3

158.4 x 78.1 x 7.5

158.9 x 78.8 x 11.95

156.4x74.4x7.5

158.7 x 77.7 x 9

153.9x75.4x7

149.1 x 72.4 x 9.4

Weight (grams)

148

200

185

172

170

165

180

Processor/RAM

A11 Bionic

IA Z3590/4GB

QS 820,821/6GB

QS 821/8GB

QS 820/4GB

QS625/3GB/4GB

iOS 11

Android 5.0

Android 6.0

Android 7.0

Android 6.0

Android 7.1

2GB/64GB/256GB

3GB/64GB/256GB

128GB/ 128GB

256GB/128GB

64/256GB

32GB/2TB

32GB/64GB/256GB

12MP/7MP

12MP/12MP/7MP

13MP/5MP

23MP/8MP

21MP/8MP

12MP/8MP

1,821

2,691

3,000

3,300

2,610

3,505

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/No

Yes

Yes/No

Yes/Yes

September, 2017

January, 2016

September,2016

August, 2017

November,2016

August, 2017

61,990

70,800

26,999

25,999

49,990

29,999

39,990

Model Display (inches/res)

Operating system Storage/Expandable Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 30,000 AND ABOVE

MODELS

RS. 30,000 AND ABOVE

GOOGLE

PARAMETERS

HUAWEI

HTC

Pixel 2

Pixel 2 XL

Nexus 6P

One A9

HTC U Play/Ultra

5/1920x1080

6/1440X2880

5.7/1440 x 2560

5.2/1920x1080

5.0/1080 x 1920

5.2/ 2560X1440

5.2/1080X1920/ 5.7/2560X1440

Dimension (mm)

145.7x69.7x7.8

157.9x76.7x7.9

159.3 x 77.8 x 7.3

145x70.9x6.95

145.75 x 70.8 x 7.26

145.9 x 71.9x 9.0

162.41X79.79X7.99

Weight (grams)

143

175

178

144

143

161

145/175

Processor/RAM

QS835/4GB

QS810 /3GB

Kirin 955/3GB,4GB

QS 617/3GB

QS 820/4GB

MediaTek/QS821

Operating system

Android 8.0

Android 6.0

android 6.0

Android 6/Android 7

Storage/Expandable

64GB/128GB

32GB,64GB/No

32GB,64GB,/128GB

32GB/2TB

Rear/Front Camera

12.2MP/8MP

12.3MP/8MP

12MP,12MP/8MP

13MP/4MP

12MP/5MP

32GB/256GB/64GB/ 2TB 16MP/16MP/16MP/ 12MP

2,700

3,450

3,000

2,150

3,000

2500/3000

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes/No

Yes/Yes

Yes/No

Yes/Yes

October, 2017

October, 2015

August,2016

December, 2015

May,2016

February, 2017

61,000

81,000

34,999/ 39,999

39,999

25,990

34,999

29,999/53,999

Model Display (inches/res)

Battery (mAh)

Music Player/FM Launch Price Rs.

124 I MAY 2018

MYMOBILE

MYGUIDE RS. 30,000 AND ABOVE

RS. 30,000 AND ABOVE

MODELS

RS. 30,000 AND ABOVE

HTC

PARAMETERS

MOTOROLA

ONEPLUS

HTC U11

G4 Dual SIM

V20

Moto X Force

Moto Z

5.5/2560X1440

5.5/1440 x 2560

5.3/ 2560x1440

5.7/2560x1440

5.4/1440 x 2560

5.5/2560x1440

5.5/1920x1080

Dimension (mm)

153.9 x 75.9 x 7.9

148.9 x 76.1 x 8.9

149.4x73.9x7.3

159.5x77.9x7.6

149.8 x 78 x 9.2

153.3x75.3x5.19

152.7x74.5x7.35

Weight (grams)

169

155

159

174

169

136

158

Processor/RAM

QS 835

QS 808 /3GB

QS 820/4GB

QS 810 /3GB

QS 820/4GB

QS 821/6GB

Operating system

Android 7.0

Android 5.1

Android 6.0

Android 7.0

Android 5.1.1

Android 6.0

Storage/Expandable

64GB/128GB

32GB/2TB

32GB/100GB

64GB/2TB

32GB,64GB/2TB

64GB/2TB

128GB

Rear/Front Camera

16MO/12MP

16MP/8MP

16MP,8MP/5MP

21MP/5MP

13MP/5MP

16MP/16MP

3,000

2,800

3,200

3,760

2,600

3,400

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes/No

Yes/Yes

Yes/No

Yes/Yes

July, 2017

May, 2015

April,2016

December,2016

November, 2015

October,2016

December.2016

47,999

34,800

25,999 onwards

54,999

25,990

39,999

25,990

Model Display (inches/res)

Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 30,000 AND ABOVE

MODELS

RS. 30,000 AND ABOVE

SAMSUNG

PARAMETERS

Galaxy S6

Galaxy S6 Edge

Galaxy A9 Pro

Galaxy Note 5

Display (inches/res)

5.1/ 1440 x 2560

6/1920x1080

5.7/1440 x 2560

5.1/2560 X 1440

5.5/2560 X 1440

5.8/6.2/2960X1440

Dimension (mm)

143.4 x 70.5 x 6.8

142.1 x 70.1 x 7

161.7x80.9x7.9

153.2 x 76.1 x 7.6

69.6x142.4x7.9

72.6 x 150.9 x 7.7

148.9 x 68.1 x 8.0/159.5 x 73.4 x 8.1

Weight (grams)

138

132

210

171

152

157

155/173

Processor/RAM

Octa core /3GB

octa-core/4GB

Quad core /4GB

Exynos 8890/4GB

Exynos 8896

Android 5.0.2

Android 6.0

Android 5.1.1

Android 6.0

Android 7.0

Storage/Expandable

32GB,/No

32GB/No

32GB/256GB

32GB/No

32GB/200GB

64/256GB

Rear/Front Camera

16MP/5MP

16MP/8MP

16MP/5MP

12MP/5MP

12MP/8MP

2,550

2,600

5,000

3,000

3,600

3000/3500

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/No

Yes/Yes

Yes/No

Yes/-

Yes

March, 2015

April, 2015

September,2016

August, 2015

March, 2016

April, 2017

26,990

34,900

32,490

40,900/43,900

32,900

38,900

53,00/58,900

Model

Operating system

Battery (mAh)

Music Player/FM Launch Price Rs.

www.mymobileindia.com

Galaxy S7

Galaxy S7 Edge

Galaxy S8/Plus

MAY 2018 I 125

MYGUIDE RS. 30,000 AND ABOVE

TABLETS

MODELS

RS. 30,000 AND ABOVE

PARAMETERS

SAMSUNG

SONY

APPLE

Note 8

Xperia Z5 Dual

Xperia X

Xperia Z5 Premium

Xperia XZ

iPad Mini 2

iPad Mini 4

Display (inches/res)

6.3/1440 x 2960

5.2/1080 x 1920

5/1920x1080

5.5/ 2160 x 3840

5.2/1920x1080

7.9/1536 x 2048

Dimension (mm)

162.5 x 74.8 x 8.6

146 x 72 x 7.3

143 x 69 x 7.7

154.4 x 76 x 7.8

146x72x8.1

200 x 134.7 x 7.5

203.2 x 134.8 x 6.1

Weight (grams)

195

156.5g

152

181

161

331

298.8/304

Processor/RAM

Exynos 8895/6GB

QS 810/3GB

QS 650/ 3GB

QS 810/3GB

QS 820/3GB

A7,M7/1GB

A8,M8/2GB

Android 7.1.1

Android 5.1

Android 6.0

iOS 8

iOS 9

64GB/128GB/256GB

32GB/200GB

64GB/ 200GB

32GB/200GB

64GB/256GB

16,32GB/No

16GB,64GB,128GB/No

12MP/12MP/8MP

23MP/5MP

23MP/13MP

23MP/5MP

23MP/13MP

5MP/1.2MP

8MP/1.2MP

3,300

2,900

2,620

3,430

2,900

23.8w

19.1W

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/No

Yes/Yes/Yes

Dual SIM

Yes

Yes/No

Yes/-

Yes/Yes

Yes/No

September, 2017

November, 2015

July, 2016

November, 2015

October,2016

November, 2015

Spetember, 2015

67,900

37,000

38,990

47,990

49,990

28,460 onwards

44,500

Model

Operating system Storage/Expandable Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

TABLETS

MODELS

TABLETS

APPLE

ASUS

MICROMAX

iPad Pro 9.7-inch iPad Pro 12.9-inch iPad Air 2 with Wi-Fi WiFi/ Wi-Fi + Cellular WiFi/ WiFi + Cellular

ZenPad 8

LapTab

Galaxy Tab S3 9.7

Tab A

PARAMETERS

Model

SAMSUNG

9.7/2048x1536

9.7/1536 x 2048

12.9/2732 x 2048

8.0/1280 x 800

10.1/1280X800

9.7/ 1536 x 2048

8/800 x 1280

Dimension (mm)

240 x 169.5 x 6.1

305.7 x 220.6 x 6.9

209 x 123 x 8.5

259.2 x 175.4 x 9.2

237.3 x 169 x 6

212.1 x 124.1 x 8.9

Weight (grams)

437

713/ 723

350

1.1kg

429

364

Processor/RAM

A8X,M8/1GB

A9X,M9/2GB

"A9X,M9 /4GB"

QS MSM8929/2GB

Intel 4 Gen/2GB

QS 820/3GB

QS425/2GB

iOS 9

iOS 9.3

iOS 9

Android 5.0

Windows 10

Android 7.0

Android 7.1

16GB, 64GB/No

32GB,128GB,256GB/ No

32GB/No

16GB/-

32GB/64GB

32GB/256GB

16GB/256GB

8MP/1.2MP

12MP/5MP

8MP/1.2MP

8MP/2MP

2MP/2MP

13MP/5MP

8MP/5MP

27.3W

27.9 W

38.5W

4,000

7,700

6,000

5,000

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes/No

October, 2014

March, 2016

November, 2015

July, 2015

2,015

June, 2017

October, 2017

38,000

49,900 Onwards/ 61,900 onwards

65,900 nwards/ 85,900 onwards

12,496

10,999

47,990

17,990

Display (inches/res)

Operating system Storage/Expandable Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

126 I MAY 2018

MYMOBILE

Feature

Game

Jetpack Joyride – The Indian Version Starring an Indian Billionaire-Playboy-Genius BarryKanth, the latest version has an India-centric appeal and aesthetics

angalore-based Mech Mocha has

achieve 10 million downloads within the

set to take the players on a Joyride of their

unveiled the Indian version of Jetpack

first of year of launch.

lives. n

Joyride, originally created by Australian

In addition to Indianized characters

developer Halfbrick Studios. Known for

including scientists and vehicles, the

culturalizing narratives, developing and

game features a different backstory and

publishing India-centric games, Mech

has implemented level-based gameplay,

Mocha is the first publisher in India to do

along with the classic endless running

such a deep culturalization of a global hit

mode re-imagined as “Challenges”. These

for Indian market. The game now stars a

100+ levels span across three different

new avatar of Barry Steakfries - BarryKanth.

worlds, with each world having its own

BarryKanth is the Billionaire-Playboy-

villain featuring YouTube influencers with

Genius who’s got brilliant intellect and the

a combined following of over 15 million.

urge to create a range of awesome jetpacks

Gamers can also enjoy new collectibles

and gadgets to take out his arch

and powerups and beat challenges to win

enemies.

real-world prizes.

With the launch, Mech Mocha will

India exclusive will also feature a wide

introduce popular Indian YouTube

range of vehicles and jetpacks keeping in

influencers like Tanmay Bhat, Biswa

mind the popular culture of India. Vehicles

Kalyan Rath and Zakir Khan as game

like Dr. Dragon, Boogie Woogie & Toofani

characters. These YouTube influencers

Ryder have been re-imagined from the

are featured as the key villains in the game

originals with an Indian twist. While the

that spans three different worlds. It will

fan favorite Machine Gun Jetpack returns,

replace the currently available

new additions such as the Bar Hopper

international version on Indian app stores,

Jetpack, ISRO Rocket Jetpack, Lassi

and the team at Mech Mocha expects to

Power Jetpack & Dhamaka Jetpack are all

team@mymobile.co.in

may 2018 | 127

Feature

Apptastic

Cool Apps for Summer Vacation Here is a list of some really cool apps to spice up the oncoming vacation days! By Nijhum Rudra

he hottest season of the year is probably the most enjoyable vacation for children because of its long holidays, which generally begin from the second week of May every year. Gone are the days when youngsters used to spend their vacations with outdoor sports, chitchats, and movies in the afternoon. With the evolution of technology in the past few years, millennials and Gen Z spend their moments more with technology than sports; the most popular being the entertainment online streaming apps/platforms. Here, we bring you the latest and the most preferred online streaming platforms to enjoy this summer:

96 | april 2018

MYMOBILE

Feature

Apptastic

BookMyShow

he online movie & eventâ&#x20AC;&#x2122;s ticket-booking platform was launched in 2007 with an aim of offering hassle free experience to the movie buffs who used to spend the entire night sometimes for booking a single ticket. The website caters to ticket sales for movies, plays, concerts and sporting events via the online platform. Along

with movie and music live concerts, people can now also book live sports ticket, including IPL.

Netflix

etflix is most popular online streaming platform all over the world. Despite

being the most costly streaming medium, the platform has gained immense traction among the masses due to popular HD content available for all ages. Netflix

entered the content-

of films and television.

production industry

Most importantly, it offers a

in 2012, debuting

free membership for one month

its first series,

with an access to all its content.

Lilyhammer. It has greatly expanded the

Within one month, users have the option

production of both film and television

to cancel their membership anytime.

series since then, offering â&#x20AC;&#x153;Netflix

Another advantage of Netflix is that it is

Originalâ&#x20AC;? content through its online library

completely free of commercials. may 2018 | 129

Feature

Apptastic

Amazon Prime Video

t is the leading competitor to

Amazon video is available on

Neflix, which has earned huge

Amazon’s “Fire” devices, smart

popularity in India from the last

phones, tablets, PCs, and various

one year due to its widespread

TVs, Blu-ray players and consoles

variety of regional contents.

with a broadband connection.

Depending on the device,

TVs supporting the service include

Amazon supports up to 4K

LG, Panasonic, Samsung, and

(UHD) and High Dynamic Range

Sony. Sony TVs supporting

(HDR) streaming. UHD/HDR

Android TV include the Amazon

rolled out with its original content.

Video app.

Hotstar

130 | may 2018

his online video streaming platform owned

attention to quality of experience across devices

by Novi Digital Entertainment Private

and platforms, make Hotstar the most complete

Limited, a wholly owned subsidiary of Star India

video destination for Over The Top (OTT) video

Private Limited. Hotstar currently offers over

consumers. Recently, it has announced the

50,000 hours of TV content

launch of its new subscription plan of Rs 299.

and movies across 8

The pan was unleashed catering to the needs of

languages, and every major

sports lovers where people will have the access

sport covered live. Highly

to stream every Star licensed sporting

evolved video streaming

entertainment live such as tennis, football, golf,

technology and a high

cricket, wrestling and many more.

MYMOBILE

Feature

Apptastic

JioTV

eliance Jioâ&#x20AC;&#x2122;s JioTV is an instant access to all sorts of TV Programs and popular sports on

mobile devices. Currently, it offers wide range of TV channels across languages and genres with 400+ TV channels including 60+ HD channels. Recently, it has also it has introduced Indiaâ&#x20AC;&#x2122;s first interactive sports experience for consumers watching the ongoing tri-nation Nidahas trophy which is being shown exclusively on JioTV in India. With this, JioTV consumers can interact with the game while watching it.

VOOT

his video on-demand platform is a part of Viacom 18 Digital Ventures, the digital arm

of Viacom 18. It provides exciting content for audiences with varying choices and preferences, covering Colors (Hindi), MTV, Nickelodeon, Viacom18 Motion Pictures, Colors Kannada, Colors Marathi, Colors Bangla, Colors Super and Colors Gujarati, Voot offers the biggest TV Shows, Blockbuster Movies, your favorite Toons & Voot Originals, absolutely Free. n nijhum@mymobile.co.in

may 2018 | 131

Gadget Corner

add-ons Truvison TX408Z Smart LED HD TV One that promises to bring everything you watch to life

uropean consumer electronics and appliances

visuals and the striking contrast ratio of 300000:1

company Truvison has introduced its latest 40-

blends together to bring a fusion of brightest and darkest

inch Smart LED TV, dubbed TX408Z that promises to

colours aptitude.

bring everything you watch to life. Movies, music, sports,

Experience richer and deeper sound, as the sound

games, online content — whatever you’re watching,

clarity matches the perfect picture quality. TV Audio is

whatever the source, everything is optimised for an

fine tuned to hear music/dialogue and surround effects

immersive experience.

with separation, to whatever you are watching.

With a slim profile, the TV blends seamlessly into

Integrated with the latest technology and features

your living space. It’s perfect for wall mounting and

such as the user-friendly interface for easier adaption,

its discreet, narrow bezel puts your focus firmly on the

endless internet supported in-built apps and 2 HDMI

picture, not the frame. Discover every detail in Full HD

ports, Wi-Fi, makes this TV to emerge as a distinct face.

1080 with extreme brilliance, which brings real viewing

Being an Android smart TV, access numerous inbuilt

experience with its picture processing that upscales

reckoned, online and offline apps.

every pixel for exceptional picture

With the availability of 2 HDMI ports, you can now

clarity. The dynamic

share the screen or connect to two different sources of system units, just by plugging in the HDMI cable. Even sharing movies and multimedia storage files through Miracast is on fingertips; without getting into a wired library. And with no worry on power consumption, the Full HD TV is crafted with Super Energy Saving Technology which consumes less than half per cent of energy than usual. Loaded with the most innovative feature of Cornea Eye Technology, the Smart LED HD TV reduces the strain affecting your eyes, and also adjusts the screen to ideal colour aspects. The product is already available with leading retail stores across India. n

Price: INR 34,490

132 | may 2018

ASUS Gaming Laptop - GL503 & GX501 Comes loaded with 8th gen Intel core processor & NVIDIA GTX 10 series graphic cards for unmatched performance

y the time you read this ASUS ROG (Republic of

120Hz high refresh rate and 3ms gray-to-gray (GTG)

Gamers) would have launched GL503 & GX501 –

response with 130% sRGB color gamut for brighter

the first laptop in India with 8th gen Intel core processor.

imagery and exceptional color reproduction that allows

The pre-booking has been invited at the time of going

you to experience shutter free gaming visuals even during

to print on major online-offline stores such as Flipkart,

your intense gaming battle.

Croma and ASUS’ own exclusive stores. New editions are of course targeted at gaming enthusiasts. ROG GX501: ROG GX501 (Zephyrus) has a blade-

Looking at other specification details, this gaming beast comes loaded with 16GB RAM, 1TB FireCudda SSHD & 256GB of PCIE SSD.

inspired design and has a profile that tapers from 17.9mm

Availability: The ROG Strix GL503 & ROG GX501 is

down to just 16.9mm at its thinnest point. It’s currently

available online at Flipkart, Croma & ASUS Exclusive

the world’s thinnest gaming laptop that’s powered by

stores for pre-order starting from 17th April 2018. n

the latest 8th Generation Intel Core i7 processor and NVIDIA GeForce GTX 1080 (Max-Q) graphics, delivering unstoppable gaming performance. The incredible CPU

Gadget Corner

add-ons

Price: ROG GL503 - INR 109,990; ROG GX501 - INR 299,990.

and GPU combination allows Zephyrus to compete successfully with huge gaming laptops and desktops ROG GX501 has a 15.6-inch FHD IPS panel with a 144Hz refresh rate and 3ms GTG response time for superfast visuals with minimal ghosting and motion blur. In addition, NVIDIA G-SYNC display technology synchronizes the display’s refresh rate with the NVIDIA GeForce graphics card’s frame rate, ensuring ultrasmooth visuals. The panel also features a 100% sRGB color gamut and wide-view technology to ensure lifelike colors, even when viewing the display from extreme positions. Zephyrus also includes a range of connectivity options, including a USB Type-C™ (USB-C™) port with Thunderbolt™ 3 and HDMI 2.0 for G-SYNC and 4K UHD display output, fast data transfers and power delivery. ROG Strix GL503: The Strix GL503 is powered by the latest Intel 8th Generation i7 processor with NVIDIA GTX 1050Ti GPU that allows ultimate gaming experience. What’s more in this laptop is the display. It comes with

www.mymobileindia.com

may 2018 | 133

Gadget Corner

add-ons Acer Avengers Special Edition Notebooks Super heroes are here to give you the company

ashing in on the “Avengers: Infinity War” craze,

The special edition Aspire 6 comes with 8GB of DDR4

tech major Acer has launched three special edition

memory and 1TB of SATA HDD storage.

notebooks in collaboration with Marvel studios, makers

The Acer Nitro 5 has a Thanos portrait decorated

of the cult franchise. Acer’s special line-up includes

by the “In-Mold Roller” finishing, with a bold matte

the Aspire 6 (Captain America Edition), Nitro 5 (Thanos

black chassis. It is powered by NVIDIA GeForce GTX

Edition) and Swift 3 (Iron Man Edition).

1050 graphics with 4GB of GDDR5 VRAM and 7th

The Aspire 6 featuring Captain America’s iconic

Generation Intel Core i5-7300HQ processor and 8GB

pentagram is powered by an 8th Gen Intel Core i5-

of DDR4 memory. The special edition Nitro 5 sports

8250U processor and NVIDIA GeForce MX150 graphics.

a 128GB SSD paired with a 1TB HDD for storage for fast booting. The lightweight Swift 3 features an aluminium top with Iron Man’s Arc Reactor. It has the 8th Generation Intel Core i5-8250U processor, Intel UHD Graphics 620, 256 GB SSD and 8GB of RAM. The laptops are Amazon exclusives in India. n

Price: INR 63,999 (Captain merica Edition); INR 80,999 (Thanos Edition); INR 79,999 (Iron Man Edition)

134 | may 2018

MYMOBILE

Gadget Corner

add-ons

Sony 2018 Audio Lineup: Wireless Headphones & Speakers Showcasing its supremacy again

n a bid to gain more ground in the personal audio

fers 8 hours of battery backup. The WH-CH400 is an

segment, Sony recently unveiled the wireless audio

on-ear headphone, comes with an in-line mic for hands-

range for the Indian market. In all, the company has

free calling, support for Google Assistant and up to 20

launched six wireless headphones in sports-series and

hours of battery backup. The CH-400 has been priced at

affordable series and three Bluetooth speakers.

Rs 3,790. The WH-CH500 for Rs 4,490, along with the

The wireless sports range includes WI-SP500, WISP600N and WI-SP700N. The SP700N is the top-of-the-

features on the CH400, has a swivel design that makes it convenient to carry.

line sports earbuds with active noise cancellation, ambient

The Japanese tech giant has also launched three

noise, Sony Extra Bass sound and most importantly, the

new wireless speakers - SRS-XB41, SRS-XB31, and

support for Google Assistant. Sony has also designed a

SRS-XB21 - which are IP687 certified that makes them

smartphone app for accessing equalizer settings. The

waterproof and dustproof. Sony claims that these speakers

earbuds are splash proof, placed in a charging case, and

can be washed as well. All the three speakers can be

are priced at Rs 12,990. The WI-SP600N boasts the same

used to connect up to three devices at the same time,

set of features in a different design. Priced at Rs 9,990,

which makes switching between the playlist easy. These

this has a neckband design. The most affordable of the

wireless speakers can be paired with up to 100 speakers

three is the WI-SP500, which supports voice commands

over Bluetooth for creating a wireless party chain. Of the

for Google Assistant, extra bass sound and 10 hours of

three variants, the XB41 and XB31 can be used as a power

battery life and is priced at Rs 9,990.

bank to charge the smartphone battery as well. The SR-

Along with the sports audio lineup, Sony has also introduced an affordable wireless range with a starting price of Rs 2,990. The WI-CS300 is a behind-the-neck headphone with in-line remote and voice control for

XB21 is priced at Rs 7,990, SRS-XB31 at Rs 9,990 and SRS-XB41 at Rs 13,990. One can purchase these devices across all Sony Centers and major electronic stores in India. n

Google Assistant and Siri. Weighing 15 gram, this in-ear headphone has been priced at Rs 2,990 and of

www.mymobileindia.com

may 2018 | 135

Gadget Corner

add-ons Panasonic Lumix G7 & G85 Cameras Equipped with 4K video recording and editing capabilities

aving a new path towards 4K revolution, Panasonic

Lumix DMC- G85KGW-K: The Lumix G85 comes in

India recently launched the new Lumix G7 and G85

a rugged-design with a front structure composed of a

in the Digital Single Lens Mirrorless (DSLM) category.

magnesium alloy full diecast front frame. The G85 has

They have been designed to address the need for quality

splash/dustproof construction and is sealed from every

videos for filming, YouTube and still photography.

joint, dial and button. It integrates an OLED LVF (Live

Lumix DMC- G7KGW-K: The Lumix G7 is capable of

View Finder) with 2360K-dot high resolution in approx.

recording high-resolution QFHD 4K video in 3840x2160

1.48x / 0.74x (35mm camera equivalent) magnification

at 25p (50Hz) or 24p in MP4. With the advantage of

capability. The free-angle 3.0-inch large, approx. 1040K-

4K video recording, users can capture the short photo

dot touch-control monitor with approx. 100 per cent

videos at 30 fps in 8MP equivalent resolution. The

field of view helps in shooting under high and low angles

DMC-G7 integrates a 16MP Digital Live MOS sensor for

easier. The 16MP features Digital Live MOS sensor with

higher resolution and sensitivity image recording with

new Venus Engine to capture high-resolution images in

minimum noise. The image processor Venus Engine

detail with high contrast, colour reproduction and max.

with quad core CPU lets high-speed signal processing

ISO 25600 high sensitivity. The Lumix G85 is capable of

resulting in 8fps(AFS) / 6fps(AFC) to capture fast moving

recording of high-resolution 4K video in 3840x2160 at

subject in-focus. Integrating noise reduction systems,

30p / 25p (50Hz Area) 30p (60Hz Area) or 24p in MP4.

DMC-G7 enables shooting at max.ISO25600. Adopting

The Lumix G85 is also capable of a real-time image output

a static-type touch control system, the 3-inch free-angle

to the external monitor/recorder via HDMI simultaneously

rear monitor with 1040K-dot high resolution features

while recording video.

approx.100 per cent field of view.

The Lumix G85 incorporates the new 5-axis Dual

Additionally, the Lumix G7 comes with a drive mode dial

I.S.(Image Stabiliser) which helps in effective blurring

in addition to the front/rear dials, which enables activating

suppression of photos. A maximum of 150 frames in five

4K photo mode quickly. The camera also possesses other

seconds following a designated frame can be saved. In

features like wireless connectivity via Wi-Fi, 3.5mm

addition, the camera incorporates Light Composition

microphone socket, Focus Peaking, Creative Control with 22 Filters, Time Lapse Shot / Stop Motion Animation.

function as a new option of 4K photo mode besides synthesising the images by choosing and saving brighter pixels. n

Price: INR 53,990 (Lumix G7); INR 72,990 (Lumix G85)

136 | may 2018

MYMOBILE

Gadget Corner

add-ons

Thomson Smart TVs Taking price war to a new level

Price: INR 27,999 (43 inch); INR 19,990 (40 inch); INR 13,490 (32 inch)

rench brand Thomson, owned by Technicolor, is

Lollipop, and is powered by a Cortex-A53 processor

back in India with its range of smart televisions.

coupled with a Mali T720MP2 GPU and 1GB of RAM.

The TVs - 43-inch 4K UHD HDR, 40-inch, and 32-

It has 8GB of inbuilt storage. It once again features two

inch â&#x20AC;&#x201C; come in a strategic partnership with Noida-based

10W speakers. Ports include 1x RF input, 1x AV input,

SPPL.

3x HDMI ports, 1x Component port, 2x USB ports, 1x

The 43-inch 4K UHD Thomson television, bearing

RJ45 port, 1x SPDIF port, 1x 3.5mm headphone jack,

model name 43TM4377, sports a LG IPS panel with

and one SD card slot. It also has Wi-Fi 802.11 b/g/n

a 3840x2160 pixels resolution and HDR support. The

connectivity.

company is claiming a 178-degree viewing angle. It

The 32-inch TV, bearing model name 32M3277,

runs Android 4.4.4 KitKat, is powered by a 1.4GHz

sports a Samsung LED-backlit panel with an HD

dual-core Cortex-A53 processor coupled with a Mali-

(1366x768 pixels) resolution and a peak brightness

T720 GPU and 1GB of RAM. It has 8GB of inbuilt

of 450 nits. It is also claimed to have a 178-degree

storage. It features two 10W speakers. Ports include 1x

viewing angle. It runs Android 5.1.1 Lollipop, and is

RF input, 1x AV input, 3x HDMI ports, 1x Component

port, 2x USB ports, 1x RJ45 port, 1x SPDIF port, 1x

T720MP2 GPU and 1GB of RAM. It has 8GB of inbuilt

3.5mm headphone jack, and one SD card slot.

storage. It has a total audio output of 20W. Ports include

The 40-inch Thomson smart TV, bearing model name

1x RF input, 1x AV input, 3x HDMI ports, 1x Component

40TM4099, sports a Samsung LED-backlit panel with

port, 2x USB ports, 1x RJ45 port, 1x SPDIF port, 1x

a full-HD (1920x1080 pixels) resolution and a peak

3.5mm headphone jack, and one SD card slot.

brightness of 450 nits. The company once again claims a viewing angle of 178 degrees. It runs Android 5.1.1

www.mymobileindia.com

The TVs, having Wi-Fi 802.11 b/g/n connectivity, are exclusively available via Flipkart. n

may 2018 | 137

Gadget Corner

add-ons LG X-Boom Handy Splash Speaker A total entertainment solution while on the go

G Electronics has come up with its latest X-Boom

the X-Boom Handy Splash claims to offer 13 hours on

Handy Splash outdoor Bluetooth speaker (RK3) in

a single full charge. Notably, the speaker comes with

India. The speaker comes with an inbuilt telescoping

IPx4 splash proof rating.

handle and recessed wheels that allow users to carry

The LG X-Boom Handy Splash speaker offers multi-

the speaker for outdoor events. The 12V battery on

Bluetooth connectivity for up to two devices allowing users to switch between them without disconnecting any one. It also offers remote Bluetooth standby access from your smartphone. In terms of connectivity, the speaker comes with options including Mic in, USB, Portable In, and FM radio. It gives users the ability to stream from YouTube, Echo devices, and LGâ&#x20AC;&#x2122;s Karaoke app. Focused towards outdoor parties, the X-Boom Handy Splash features 18 vocal effects including Bass, Soprano, Helium, Robot, Duet Man, and Duet Woman. It offers support for MP3 and WMA file formats. Additionally, the X-Boom Handy Splash has EQ modes like Standard, POP, Classic, Rock, Jazz, and Bass Blast that are displayed on a small LED panel. Power consumption on the speaker is 42W. Dimensions are 370x480.5x310mm and weight is 10.8kg. An FM antenna is included in the package. Overall, the speaker is a blend of premium aesthetics and good sound. It serves as a total entertainment solution while on the go, without having to worry about it much with its sturdy and splash proof design. n

Price: INR 19,990

138 | may 2018

MYMOBILE

Price: INR 17,999

Gadget Corner

add-ons

Zoook Beatbox Pro Speaker Looks like a luggage trolley with a digital display

rench audio peripherals manufacturer Zoook has

also supports FM and comes with a sleek wireless mic.

launched the ultimate sound machine – Beatbox

This all-in-one also has a slot for guitar input and treble

Pro. It is one of their flagship products and is an ideal

and bass control.

amalgamation of high-end features and world-class

It comes with DJ mixer, sturdy and stylish

appearance. With unmatched sound quality, amazing

trolley, remote, and digital display. The Beatbox offers

battery backup, DJ console features and a youthful look,

various connectivity options such as USB, Bluetooth

it is a lifestyle product sure to become the highlight of

and AUX, so that you can rock the party with your

your parties.

favorite tracks. Throw legendary parties and enjoy

The newest addition to Zoook’s high-class products,

professional DJ console features such as the Fader,

Beatbox Pro delivers monstrous music with exceptional

Scratch, Beatbox, Reverb, Yeah, Common, Geya, and

sound quality. With a built-in battery of 5 hours backup

Drums. Fader can be used with the help of two pen

and portable trolley – these features make this product

drives.

unique compared to its equivalents available in the

Zoook’s Beatbox Pro comes in Black colour and

market. It has an HQ powerful amplifier with Xdrive

is now available at all leading online and offline

mode, scratch wheel, and tone control. Beatbox Pro

stores. n

www.mymobileindia.com

may 2018 | 139

Gadget Corner

add-ons Boult Audio Muse Headphones

oult Audio has introduced its latest offering ‘Muse’ in the wireless sports category. The product is available

at Myntra online platform. The brand’s latest wireless audio earbuds offer an exceptionally detailed listening experience. Strong, consistent sound with rich bass ensures true digital experience. Neodymium technology and built-in subwoofers with HD acoustic drivers deliver

Price: INR 1,899

truly impressive sound. Built in microphone ensures that the user can make calls, use voice assistant and send voice notes on the go. The in-built play/pause button helps to play/pause/ skip or play previous song just with a tap. The high-grade Thermoplastic Elastomers cables prevent cable clutter and ensure optimum signal processing. The thin flat cable does not get tangled up even when the earphones are stored in a trouser or jacket pocket. The Muse headset comes with CSR 8635 Bluetooth chipset which ensures stable connection, combined with IPX7 certification which allows the user to take a shower, hit the gym or take a swim without worrying about water or sweat damaging their favorite headphones. n

JVC XS-XN226 Bluetooth Speaker Brimming with amazing sound quality

apanese consumer electronics brand JVC has launched

Li-ion battery, the 8W output speaker can last between

its first Bluetooth speaker, dubbed the XS-XN226,

five to eight hours and provide a music power output of

in India. The portable Bluetooth speaker comes with a

5000W PMPO.

compact design, one that is small enough to fit in the

The speaker features Bluetooth 5.0, and is compatible

user’s pocket, claims JVC. It comes with sound boosters,

across devices. It comes with support for AUX output,

which can calibrate the sound for various surroundings

which lets the user connect XS-XN226 to phones or other

and delivers

gadgets via cable. It

dynamic audio.

also allows for playing

With a 100mAh

songs through memory cards, as the speakers comes with TF card support output port. It is available online via Flipkart, as well as on Croma. n

Price: INR 1,999

140 | may 2018

MYMOBILE

Ambrane WH-1100 Headphones Premium sound quality without compromising on style

mbrane India, a leading brand in computer peripherals and mobile accessories, has rolled out its newest

90 minutes for a full charge and offers superior listening

addition to the audio category, WH-11 headphones. With

expertise for long hours up to 8 hours; thanks to the

robust design and leather covered headband’s appealing

300mAh battery. With its latest version of Bluetooth

guise, the headphones go a step ahead to enhance your

integrated into WH-11, play music from any corner of

style quotient. Built for all-day functionality and total

the room, of about 10 meters of range. Receiving calls

portability, it caters personable music just as the artist

is also easy with control buttons. The built-in mic with

intends.

amazing frequency range and high-quality drivers allow

The headphone houses an enhanced digital amplifier that cancels the every other ambient noise promising the highly redefined acoustic experience. The headphones

Gadget Corner

add-ons

you to have a smooth user experience. The product is available with leading retail and online portals such as Amazon and Flipkart. n

come with Fast Charging feature, which only takes up to

Price: INR 2,199

Quantum Hi-Tech 15,000mAh Powerbank Always keeps your phone’s battery at its peak

idening its portfolio of powerbanks, QHMPL,

easily. It has a sturdy and durable finish. With 2 USB

a leading frontrunner of consumer electronics

power outputs and integrated with LED indicator, the

and IT peripherals, announced its newest 15,000mAh

powerbank keeps your battery status in check.

powerbank with super-capacity battery and stylish

The high-powered Lithium-ion battery integrated with

appeals. The powerbank is not just easy to carry with its

the quality-assured RISC microprocessor, ensures faster

slim and elegant design but also slips into your pocket

charging and with a capability of 10W output. It offers you a maximum output of 5V-2AMPS, and a conversion

Price: INR 2,499

rate up to 90% and also adjusts the output as per the connected device. Supporting more than 500 times of charge/discharge cycles, the power bank always keeps your phone’s battery at its peak. BIS Certified, the power bank equips a multitude of advanced safety features - Short Circuit Protection, Over-charge Protection, Over Discharge Protection and Over Voltage Protection, which assures maximum user and device safety at all times. The powerbank is now available in shades of Black and White, with the leading retail and online portals across India. n

www.mymobileindia.com

may 2018 | 141

Gadget Corner

add-ons BenQ Zowie EC1-B & EC2-B Gaming Mice Aimed at competitive gamers and eSports fans

owie, BenQ’s eSports brand, recently launched gaming mice EC1-B and EC2-B that come equipped

with the 3360 sensor, providing gamers with a different mouse-tracking feel. These new gaming mice are aimed at competitive gamers and eSports fans. The mice are identical except for their size, with EC1-B

Price: INR 7,500

slightly larger than the EC2-B. In addition to a different sensor, the EC-B series also has a USB report rate switch

the position of the DPI indicator light and the mouse

with indicator lights at the bottom of the mouse. This

feet. The DPI indicator light is now on the bottom of

makes adjusting your settings more convenient and

the mouse while the two large mouse feet have been

allows you to check your mouse rate without the need

replaced with four smaller ones. On top of the EC-B

for additional software.

release and continuing its commitment to the Counter-

Ergonomic design exclusively for right-handed

Strike series, BenQ has also collaborated with Valve and

users, both the mice offer users a bigger room for wrist

released CSGO version of EC-B series for fans of both

movements. Two other changes in the EC-B series are

CSGO and Zowie. n

SoundBot SB 574 Bluetooth Speaker Perfect blend of design and specs

alifornia-based personal lifestyle gadget brand

the iPad, iPhone, Android and MP3 and MP4 as well.

SoundBot has launched its latest Bluetooth wireless

The SB 574 speaker is a great gadget to carry on the go

speaker - SB 574 designed for the music lovers and youth

and it allows instant streaming combining SoundBot’s

across the world. With cutting edge technology, subtle

high-quality music dynamics and engineering. The colour

grey colour and minimalist grill design, it is ideal for

of the speaker is uniquely rich and it comes in a dark

today’s millennial and partygoers. The speaker is easy to

grey shade with a premium range fabric grill giving it an

carry and is designed to take your love and passion for

elegant finish. Its features are great for any terrain and

music to a new paradigm.

atmosphere including parties and for personal use.

This gadget can synchronize with any device such as

Price: INR 1,490

The SoundBot SB 574 comes with a Passive Radiator Subwoofer and a large speaker cavity with improved range of 33 feet. Built in with an HD3 watt loud deep bass and premium drivers, it produces perfect listening quality for excellent sound effect. SoundBot SB 574 features are multi variant, as it connects to all media devices, allowing the users to get up to 6 hours of playback time, along with a built-in 3.5mm aux port which connects with or without Bluetooth. n

142 | may 2018

MYMOBILE

ERD Dual USB Charger for Smartphones Convenience of two in one!

RD Group, a leader in top of the line mobile

Product Code – TC 65

accessories, has now introduced Dual USB

Specifications:

Charger for smartphones with product TC-65. As is the reputation of the company, one can be sure that this charger too comes with highest international quality standard and must have gone through rigorous tests before it was introduced in the market. Online market place is the best way to get a hand on this high quality charger.

• Input Voltage: 150-240V AC, 0.25A, 50/60 Hz • Output Voltage: 5V DC • Output Current: 2.4 Amp (Max) • Output Wattage: 12 Watt (Max)

Features:

• BIS Approved • Based on battery charging 1.2 protocol, can charge 2 smart phones at a time • Super Fast Charging • Advanced SMD Technology Based • Inside Instrument Setting • Stabilized output, low ripple, low interference • Short circuit, overload protection • High-efficiency, low energy consumption • Special protection for Touch Phones • High Gloss Poly Carbonate (PC) Cabinet • Inbuilt Automatic Voltage Booster • Available with High Strength Micro USB Data Cable also

Lapcare Smart Tank Powerbank 11000mAh LPB-110

Charges 3 mobiles at the same time

APCARE, the international brand specializing in

rate for each of your devices. n

laptop peripherals and accessories for all premium

brands of laptops, has launched Smart Tank Power Bank 11000MAH LPB-110. The Lapcare Smart Tank 11000mAh LPB-110 Powerbank is an excellent emergency power back-up solution for your Gadgets , when you are not near a fixed recharging source. It ensures that you are never out of power when its needed the most. The LPB-110 Model offers textured leather design, with edge stitches, making the Power Bank look and feel like wrapped in leather fabric. Lapcare LPB-110 power bank uses state-of-the-art chipsets which are not only safer but also improve the charging conversion

Specifications: • Capacity: 11000mah • Input: DC 5V – 2.1amp • Output: DC 5V – 2.1 amp

Features: • Micro Charging Cable included • Smart combination • Efficient charge - Power conversion rate up to 90% • Fast charge and self-charge • Perfectly charge mobile phone, MP3, MP4, etc with Triple output, charge 3 mobile phone simultaneously • Built-in BIS Approved A+ grade lithium-ion longer battery life

Price: INR 1,999

Gadget Corner

add-ons

Gadget Corner

add-ons Hesh 2.0 Wireless Headphone by Skullcandy For that signature delightful sound

kullcandy’s Hesh 2.0 Wireless headphones come with signature supreme sound, tuned finely to offer a design for

powerful acoustics and everlasting comfort. It’s a full featured wireless headphone which lets you completely immerse yourself in music. Hesh 2 Wireless is also one of the most powerful and popular wireless headphones around.

USPs • The original product is imported directly from the USA. • Up to 15 hours of rechargeable battery life • The convenience of Bluetooth functionality • Powerful 50mm drivers for refreshingly loud and clear playback • Noise isolating fit through soft touch leather seal around the ear • Microphone form factor- with microphone • Headphones form factor -wireless, noise cancelling • Call, Track, Volume Control • Micro USB to USB Charging Cable • Travel Bag

Tech Specs

Price: INR 6,399

• Type: Over-Ear • Connection Type: Bluetooth or Wired • Battery Life: Up to 15 Hours • Noise Isolation: Passive • Driver Size: 40mm • Weight: 183g team@mymobile.co.in

144 | may 2018

MYMOBILE

Exclusive

Vantage Point

Cyber Attack: Choose Action Over Panic

ecently, the UK’s

By Barrie Dempster

issues along with it.

National Cyber

As the NCSC alert highlighted,

Security Centre

the same level of ongoing security

(NCSC), the FBI and

is not applied to connected

the US Department of Homeland

devices as with general-purpose

Security issued a joint alert

desktops, servers and endpoints.

warning of a global campaign by

Devices are built and distributed

Russian state-sponsored cyber

with exploitable services which are

actors. While the alert focused on

enabled for ease of installation,

network infrastructure devices,

operation and maintenance, and

threats apply to all internet

all too often we see IT teams

connected devices, especially

overlook these devices when they

IoT devices, of which Gartner

conduct searches for intruders.

estimates there will be 25.1

Go hack yourself: Maintaining

billion connected to the internet

a robust cybersecurity program

by 2021. So, while panic is not

remains the best course of action

necessary, CIOs and business

to mitigate risk. To strengthen

leaders should take notice and

defenses my advice to CIOs is “go

action to ensure they’re not allowing a backdoor to their company’s

hack yourselves.” Bringing ethical hackers into the organization

data and information.

and letting them loose to sniff out vulnerabilities and simulate a

What is the threat: It’s important to note that while there may

real-world cyberattack uncovers many gaps in security that are

be an uptick in activity, the threat itself and the techniques are

missed by routine checks. Ethical hackers use the same tools,

not new. Nation-states and malicious groups have long used IoT

techniques and methodologies as a malicious hacker and some

device vulnerabilities, and compromised systems via over-the-

might surprise you.

air (OTA) updates to deploy malware, build botnets such as the

Our cybersecurity services team recently gained access to

Mirai, execute large-scale DDoS attacks or just for monitoring and

a customer’s network by simply getting T-shirts made with their

eavesdropping.

company logo on it and stating that they were “with IT.” Because

Russian, or indeed any other, cyber actors do not need to

they adopt the same approach real-world hackers would, ethical

leverage zero-day vulnerabilities or install malware to exploit

hackers can offer the most accurate feedback on the exposure and

these connected devices and conduct a campaign of disruption.

vulnerabilities a network or system may have.

As hackers are known to do, they’ll likely follow the path of least

Where security consultancies in general will fall short is by taking

resistance which in the case of vast IT estates peppered with legacy

an assessment only approach. Security consultants and IT need

devices there are several options.

to partner with their business leaders to assess the risk and needs

Many older devices such as office equipment and network-

within the cybersecurity program and address issues identified at

enabled printers through to industrial control systems have not been

the source. This can often be process improvements or security

sufficiently hardened before installation and have unencrypted

controls applied to an organization’s supply chain to prevent weak

or weak legacy protocols. In some instances, businesses are

or vulnerable systems being implemented in the first place.

running devices which are end-of-life and no longer supported by

This invaluable insight into where your business’ risk lies,

vital security updates. It’s not as simple as rip-and-replace to rid

offer enterprises a roadmap to develop a cybersecurity plan that

enterprises of these legacy devices.

is effective and appropriate for the organization, its technologies

The cost and business disruption alone is prohibitive, but there

and processes. The businesses who develop and maintain

is also the issue of skills and compatibility. CIOs must manage the

comprehensive incident response plans will be best placed in the

influx of new devices and systems while balancing the available

event of a breach, while those without may have no choice but to resort to panic. n

skills to implement and manage these new systems with the need for compatibility across existing, companywide technologies. Very often this means continuing with technology and tools that are familiar to the IT team and business, but this brings legacy security

146 | may 2018

Barrie Dempster is Head of Cybersecurity Consulting at BlackBerry. This piece was written against the backdrop of Russian cyberattack campaigns.

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RNI REG NO. DELENG/2005/15033 DL (ND) - 11/6100/2018-19-20 Posting Date 26th to 31st every month Publishing Date- 22-04-18

REDEFINE THE PERFORMANCE GAME

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13MP Camera

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