www.mymobileindia.com
july 2017 ď Ź Rs 100 tm
www.mymobileindia.com
Tested
ASUS Zenfone Live, iVOOMi Me1 Plus, Meizu M5, BOSE SoundLink Revolve Speaker, Asus ZenBook 3 (UX390UA), Ziox Astra Colors 4G, Oppo F3 Plus and more...
Chief Speak Manish Sharma President & CEO, Panasonic India & South Asia phone of the month Honor 8 Lite
for a connected lifestyle
Editorpage
firstcall
B
y the time, this issue hits the stand; the historic GST regime would have been rolled out. Despite higher tax rate on mobile handsets than recommended by
EDITORI A L
the Indian Cellular Association, we in the true spirit
Pankaj Mohindroo |
of constructive cooperation, welcome the taxation
Shelley Vishwajeet | Editor
reform as it will eventually bring transparency and greater accountability within the taxation regime, do away with the multiplicity of tax structure, enhance tax compliance while minimizing tax leakages – all this will go a long in creating a more predictable and competitive business
Editor-in-Chief
Ramesh Kumar Raja | Assistant Editor Haider Ali Khan | Senior Correspondent Nijhum Rudra | Correspondent Vanshika Malhotra | Reporter
environment within the country while bringing our tax regime in sync with the best global practices. Such a step was indeed necessary for a country which desires to become a more attractive destination for FDI and emerge as a global manufacturing powerhouse. Still, we have also been quite vocal about the enhanced impact of GST on mobile manufacturing eco-system. To keep our domestic
DE S I G N Ajit Kumar Parashar | Sr. Graphic Designer
M A R K ETIN G
mobile manufacturing competitive against cheaper imports, it is
Puja Mohindroo | Manager - Business
important the government moderates the impact by imposing higher
Sandeep Kumar | Sr. Manager – Marketing
customs duty on imports. I am happy to share that the government is moving fast in that direction. Thereby, I see no negative bearing
O P ER A TION S
of GST on ‘Make in India’ program in mobile manufacturing. On the other hand, the global mobile majors have fully realized that
K. Rajagopalan | Advisor-Legal, Accounts & Administration
if they want to continue enjoying a slice of the vast and growing
Deepak Kohli | Manager – Accounts
Indian mobile handset market, they need to manufacture here and
Varun Lama | Sr. Manager – Human Resources
now for their own good as doing so will afford them significant cost advantage. Thus, we are definitely going to see dramatic increase in value addition within the country in the next stage of “Phased Manufacturing Program”. We are also happy to witness the new inning of Nokia/HMD. The brand Nokia still carries tremendous goodwill and if HMD team can build upon this by offering products with the build quality and aesthetics combined with powerful technology along with the ease of use for which the brand had been known, there is little room to
B. G. Mathur | Manager- Production
CIRCUL A TION Bhupender Singh Bisht | Manager – Circulation
A D V I S ORY B O A RD Bejon Misra Rajan Mathews S.D. Saxena
doubt Why Nokia will not once again become a high selling and
Subhash Chandra
much cherished brand. More on this in our cover story on Nokia.
Sunil Dutt
Readers will be happy to notice our consistent march towards enriched content by way of more experts’ opinion, more industry
Sonu Bhasin Uvaraj Natarajan
and consumer insights, more analytical pieces, along with the most relevant updates in the mobile world but without compromising on the ‘reading delight’ quotient. My Mobile’s value
G ET IN TOUCH
proposition remains unmatched - for the readers, advertisers and
Editorial : shelley@mymobile.co.in
associates alike.
Marketing : sandeep@mymobile.co.in Circulation : bhupender@mymobile.co.in
Happy Reading! n
Phone : 011—46206161 Fax : 011—41520637 Edited, published, printed and owned by Pankaj Mohindroo, Published from Flat No. 25, First Floor, Shankar Market, Connaught Place, New Delhi – 110001. Printed at HT Media Ltd. B-2, Sector 63, Noida.
Pankaj Mohindroo editor-in-chief
Follow Us: Facebook facebook.com/mymobilemag Twitter twitter.com/MyMobileMag
04 | JUly 2017
The publishers regret that they cannot accept liability for errors and omissions contained in this publication, however caused. The opinions and the views contained in this publication are not necessarily those of the publishers. Readers are advised to seek specialist advice before acting on information contained in this publication, which is provided for general use and may not be appropriate for the reader’s particular circumstances. The ownership of trademarks is acknowledged.
Volume XII, Issue VI, july 2017
MYMOBILE
contents
60
44
42 Style Notes 10 letters 12 Cell Speak 14 Rumor Mill 16 NEWS 20 big NEWS 109 My Guide
significance and its march will
Manufacturing Ecosystem a
be keenly watched. We take an
Globally Competitive One – The
in-depth look at its prospects
Road Map – Arun Gupta, CEO
Face to Face Interviews with business/industry leaders
54
Connected Vehicle & Services, Ford Asia Pacific
58 28 just in Get a close look at new mobile devices now in the market
42 Chief Speak Manish Sharma – President & CEO, Panasonic India & South Asia
44 Lead Story Nokia’s New Inning
06 | JUly 2017
Julius Marchwicki – Director,
Ashim Mathur – Senior Regional Director, Marketing,
and Founder – MoMagic
102 How Technology is Shaping the Wholesale-Retail Market in India – Devesh Rai, CEO & Founder, Wydr
Consumer Insight 60 Millennial are increasingly
Dolby Laboratories
looking at artificial intelligence
84
as a tool for achieving inner
Raju Vanapala – Founder &
CEO, Way2Online
86
Ashish Bahukhandi – CEO,
peace
62
Stage is all set for Swift Digital
Transformation
AppsDiscover Technologies Pvt. Ltd.
92
Arjun Rao – MD, Isle of
Fortune Pte. Ltd.
Industry Insight 65 Indian electronics market expected to reach USD 400 billion by 2020
Although brand Nokia has
By Invitation
begun its new chapter globally and in India, it has a long way
Where business leaders share their thoughts
The Burntest
to go in rediscovering its
56
66 iVOOMiMe 1 Plus
Making Indian Mobile
MYMOBILE
What's Inside
contents 68 Ziox Astra Colors 4G 70 Meizu M5 72 Oppo F3 Plus 74 ASUS Zenfone Live 76 Honor 8 Lite 78 Asus ZenBook 3 (UX390UA)
82 Bazaar Bargain
104 Special Feature
Four phones which are smart
Apps that keep your cricket
buy today
enthusiasm high
88 Tech Skill
131 Add Ons
Top five platforms to build a
The latest and the best of
mobile app with no tech skills
gadgets and accessories, from
80 BOSE SoundLink Revolve Speaker
In Focus 95 Updates that make WhatsApp messaging cool
100 Google Play introduces ‘Android Excellence’ section
Bluetooth speakers to gaming
90 Snapshot HTC U11: Squeezed to Near Perfection
98 Tech Trendz
pads
146 Vantage Point GST – So what’s in there for the handset and telecom world? –
Gartner identifies top
Syed Tajuddin, CEO, Coolpad
technologies for digital
India .
98
protection
109
104
Total number of pages = 148
08 | may 2017
MYMOBILE
Inbox
letters
www.mymobileindia.com
JUNE 2017 Rs 100 TM
www.mymobileindia.com
PHONE OF THE MONTH SAMSUNG GALAXY S8 PLUS
FOR A CONNECTED LIFESTYLE
Global Smartphone Shipment
India in the driver seat
SELFIE PHONES
The new engine of growth
Tested
Samsung Galaxy C7 Pro, Vivo V5s, Kara Mega 1, Micromax Dual 5, Lephone W7 and more...
Cyber Crime The dangerous twists
and deep. I am a regular
brands, their specifications
pretty good. It has been my
reader of your magazine and I
and price range at the same
guide to all the tech queries
also recommend it to my
place. Rather than flipping
and hence developing my
friends and family. It is a must
through the entire magazine,
knowledge as a consumer. I
have for those who want to
one would get the idea about
want you to include more
get useful and correct
any particular mobile
gadgets and mobiles in your
information.
—Nishant Kumar, Lucknow
Burn Test section. —Manohar Kamble, Pune
—Jitendra Prasad, Guwahati We, as the regular reader and My Mobile has been
subscriber of My Mobile, love
My Mobile has been my
associated with me since I
to read the gadgets, mobiles
boredom buster during long
My trust and passion of
was in my college and has
and apps more often in the
trips and journeys. We get all
reading My Mobile keeps on
been a part of my growing up.
magazine rather than going to
the information about the
increasing as the topics which
I am very fond of this unique
any website. The main source
apps and new features
you have been covering these
and informative magazine
of our tech content comes
running onto our handsets. It
days are wonderful like the
present in the country. Since I
from My Mobile magazine.
would be better if you guys
last issue of June (Selfie
am a dedicated reader since
The unmatched quality of the
can develop a My Mobile app
Phone) has been very
my young age, I have been
product keeps it in a different
which can be downloaded
informative, well timed and
admired as the one who
league altogether. The
from any platform.
properly researched one. All
knows everything in my
Boredom Buster, Just-ins and
the major mobile players have
friends and neighbors about
Insights always come handy.
been included in this
mobile and technology. I want
An ideal tech magazine
I want to thank My Mobile
coverage. While the Big News
to thank the whole team of My
should follow your footsteps
team for their continuous
and Consumer Insights are
Mobile for their continuous
wholesome informative, the
support.
Bazaar Bargain helps us to
—Dinesh M, Chennai
—Sayan Dutta, Kolkata
effort to provide the unique and latest content in mobile
—Kanika, Bhatinda
The June issue’s editorial was
and technology domain. What
well elaborated and very timely
I like the most as a reader is
already launched products on
The best way to get knowledge
as people had this tendency to
the Cell Speak page as it gives
which we could get the best
about all the available mobile
keeping away from the selfie
an overall view of the people
bargain. My best wishes to My
devices and their prices is My
phones in the market but not
who matter. Thank you so
Mobile team.
Mobile. The kind of collective
the case anymore. The selfie
much, guys! Keep rocking.
information available in My
phones are the hot favorite
Guide section of the magazine
now. The burn tests, chief
Dear My Mobile team, it gives
is very helpful, especially for a
speak and games you did
me an immense knowledge of
customer and reader like me.
were
mobile ecosystem which you
We get all the
know the latest price of the
—Roshan Singh, New Delhi
guys deliver through the magazine and it’s simply brilliant. I would also suggest you to add few more devices and gadgets like you did of Samsung Galaxy S8 Plus in your burn tests. Majority of readers or the users might not be aware of the whole insight about any latest mobile or technology but what we get
—Ravi, Chennai
e ave th
dh nes an
ream in a d ellpho c y e t k u o o st zy ab ew lines? an als n the late e a r c c d u n f o u hav o a Are y al to pen a for news our hands u think yo o y ti se poten have a no rave to lay t them? If y CV to r u le, c u Do yo e? Do you world abo . Rush you My Mobi in e in ou headl and tell th king for y your name o s o e o l to se gizm u, we are .co.in ine. o e y l i n b i o it az mym e mag team@ best mobil India’s
from it, which is very helpful
10 | july 2017
MYMOBILE
cellspeak
Quotes
“We are in dialogue with Apple and once the nature of exchange is formalised, we shall come up with a structured response. India’s a huge market for Apple, they will need to look towards the Indian market as well”
— Ravi Shankar Prasad, Union Minister for Electronics and IT, in a interview to ET
“We have been competing with Bharti since day one. Earlier, it used to be messaging because Hike was cannibalising SMS, then it was cannibalising calling. Airtel is a different company” — Kavin Bharti Mittal, Founder & CEO, Hike, in an interaction with a newspaper
“India is a super critical market for us... Last year, we were number 2 and we know that new entrants coming into the market. We strongly believe that with our brand and portfolio we stand a very good chance in defending and building out our position”
— Jan Huckfeldt, Chief Marketing Officer, Motorola, in an interview to ETTelecom
“Sports marketing is a big part of our strategy here in India. While we cannot comment on actual numbers, a great percentage or a double digit percentage of our marketing budget is being allocated to sports marketing” —Will Yang, Brand Director, OPPO India, in a media interaction
12 | july 2017
“There is a need for a larger data protection law. In today’s digitally connected world, data protection law is a must. Data security, its protocols, rules, responsibilities, accountabilities, damage, payments, compensations, all these issues must come in that law”
— R S Sharma, Chairman, TRAI, while defending UIDAI’s decision to send a notice to CIS
MYMOBILE
Rumour Mill
Talk
Apple developing an AI dedicated chip Apple Inc. is bringing artificial intelligence to chips. According to reports quoting a person familiar with the matter, the electronics giant is working on a processor devoted specifically to AI-related tasks. The chip, known internally as the Apple Neural Engine, would improve the way the company’s devices handle tasks that would otherwise require human intelligence -- such as facial recognition and speech recognition, the person was quoted as saying. Engineers at Apple are reportedly racing to catch their peers at Amazon.com Inc. and Alphabet Inc. in the booming field of artificial intelligence. An AI-enabled processor would help the Cupertino, California-based company integrate more advanced capabilities into devices, particularly cars that drive themselves and gadgets that run augmented reality, the technology that superimposes graphics and other information onto a person’s view of the world. Apple has tested prototypes of future iPhones with the chip, the reports said, adding that it’s unclear if the component
14 | july 2017
in Tech Corners
will be ready this year.
WhatsApp likely to introduce ‘message recall’ feature soon Mobile messaging platform WhatsApp has reportedly moved closer towards introducing a ‘Recall’ feature. According to WABetaInfo, a fan site that tests new WhatsApp features early, with this feature, the users will be able to recall or unsend texts, images, videos, GIFs, documents, quoted messages and even status replies within a five-minute window. The messaging app, as per reports, will enable ‘Recall’ in version “2.17.30+” of the app. The current version of WhatsApp is 2.17.190. With 1.2 billion monthly active users, WhatsApp is available in more than 50 different languages around the world and in 10 Indian languages. WhatsApp currently has 200 million monthly active users in India. The Facebook-owned platform is also believed to be considering bringing back the old contacts list that vanished with the arrival of ‘Status’, but only for iPhone users.
Jio’s 4G VoLTE feature phone to be priced around Rs 1800 Mukesh Ambani-led Reliance Jio’s 4G VoLTE-enabled feature phone is expected to be priced between Rs 1740-Rs 1800 and will be launched soon, according to some reports. The phone is rumored to come with Qualcomm or Spreadtrum chipsets. If the reports are to be believed, the feature phone will come in two processor variants: Qualcomm and Spreadtrum chipsets. The speculated features of the phone are a 2.4 inch screen with 512 RAM and 4GB of internal storage which can be extended through microSD card. The device will also feature a 2MP rear camera VGA front camera. On connectivity front, the phone will include options like Wi-Fi, NFC and GPS. As per a recent report, Reliance Retail’s LYF smartphones have lost market share rapidly over the past year as 4G phones made by rivals including Chinese companies became pervasive. The upcoming device may help the company regain market share. n
team@mymobile.co.in
MYMOBILE
s y a 30 D
e hon rranty p t r Sma ent Wa lacm
M O B I L E S
me i T t dia s r i F in In
Rep
re)
a rdw
(Ha
Mega 1 5.5" IPS Display 3GB RAM, 32GB ROM 13.0 MP Rear Camera 5.0 MP Front Camera 4000 mAh Battery Fingerprint Function Dual Sim Support
AS
1
SE
9053
RVICE
MEGA 2
MEGA 4
8 5" Display
8 5" Display
8 2GB RAM, 16GB ROM Upto 64GB
8 1GB RAM, 16GB ROM Upto 64GB
8 13.0 MP Rear Camera 5.0 MP Front Camera
8 8.0 MP Rear Camera 2.0 MP Front Camera
8 3000 mAh Battery
8 2000 mAh Battery
8 1.3 GHz Quad-Core
8 1.3 GHz Quad-Core
8 Android Marshmallow 6.0
8 Android Marshmallow 6.0
8 Dual SIM Dual Stand-by
8 Dual SIM Dual Stand-by
8 4G VoLTE, WCDMA
8 4G VoLTE, WCDMA
Feature Phone is available with 100
+91
10
DAY
YEAR
e Trad For ries, ui Enq act : t 2 o C n 05370
SURED
days replacement warranty
KBR TRADING PVT LIMITED 8A/21G, GF, WEA Karol Bagh, Delhi - 110005 Head Office : E33, Prashant Vihar, Delhi - 110085 E-mail : info@karamobiles.in, Web : www.karamobiles.in, Tel : +91 - 9053053702
What’s Up
newsbits Bahubali actor Prabhas roped in as Gionee India brand ambassador
Apple opens its first Southeast Asia store in Singapore Chinese smartphone manufacturer Gionee has roped in Bahubali actor Prabhas as its brand ambassador. Gionee’s current associations include those with cricketer Virat Kohli and actors Alia Bhatt, Shruti Hasan, Dulquer Salmaan and Diljit Dosanjh. “We are extremely proud to announce our association with the mighty Prabhas. We are positive that our association with Prabhas will further our proposition of stronger batteries and better selfies,” Gionee India Country CEO and MD Arvind R Vohra said in a statement. Within five years of establishing operations in India, Gionee has secured a base of 1.25 crore users in India. India is one of the fastest growing smartphone markets in the world. Sales grew by 4.7 per cent to 27 million units in January-March 2017 over the previous quarter, according to research firm IDC. Vivo becomes smartphone sponsor for 2018, 2022 FIFA World Cup
Smartphone major Vivo has become the official sponsor for the 2018 and 2022 editions of FIFA World Cup. The Chinese company has signed an agreement with International Federation of Association Football (FIFA) to sponsor the FIFA World Cup for six years, covering two tournament cycles, it said in a statement. This means that Vivo will become the official sponsor of the 2018 FIFA World Cups in Russia and 2022 edition in Qatar. It will also sponsor
16 | july 2017
the FIFA Confederations Cup 2017 and FIFA Confederations Cup 2021. According to reports, Vivo will pay about $60-70 million (about Rs 500 crore) a year to sponsor tournaments run by the international football governing body. Vivo sponsors the Indian Premier League (cricket) and Pro Kabaddi League (PKL) in India.
investment of Rs 250 crore and export handsets to countries like China, Taiwan and Korea. According to reports, the company expects to have its manufacturing facility in the country by the first quarter of 2018. The company entered India around March with the launch of its 4G VoLTE smartphone iV505 for Rs 3,999. iVoomi has plans to sell 4G smartphone in the price range of Rs 4,000 to Rs 10,000 a unit. iVoomi plans to set up 500-600 service centres across the country that will be managed by its captive nodal care offices. The company reportedly plans to hire 150 people for sales and after sales services. Indus OS partners with US-based mobile platform Digital Turbine
Tech major Apple opened its first Southeast Asia store in Singapore recently, drawing hundreds of excited fans to the swanky twostorey site in the city’s upmarket shopping district. Located on the affluent Orchard Road, the new shop -- easily distinguished by its iconic glass facade -- is expected to be one of the most popular Apple stores in the world according to the US tech giant. Apple, which has a staggering $256.8 billion cash stockpile, celebrated its 40th anniversary last year. The Silicon Valley legend sprang out of Steve Jobs’ garage to reshape modern life with trend-setting gadgets. Most of its earnings come from the iPhone, which faces increasingly tough competition in a saturated market. The tech behemoth has almost 500 stores globally with more than a million visitors daily. Aside from Singapore, its Asia shops are located in Hong Kong, China and Japan. iVoomi plans big to tap Indian market
Chinese smartphone manufacturer iVoomi plans to make phones in India with initial
With an idea to digitally connect the next one billion people in the emerging markets with a smartphone ecosystem of their choice, Indus OS, the country’s indigenous smartphone operating system, has entered into a multi-year partnership with US-based mobile platform company Digital Turbine, Inc. Currently live, Indus OS launched Digital Turbine’s Ignite platform to power its mobile app campaigns last month. Rakesh Deshmukh, Co-founder and CEO of Indus OS, said, “By partnering with Digital Turbine, we are able to provide tailored app recommendations that fit the local market and improve end customers’ overall experience.” Indus OS is currently available on eight million smartphones across 80 smartphone models, and aims to add 100 million users by 2020. As of 2016, Indus OS became the second most popular mobile operating system in India, surpassing even Apple iOS. MediaTek opens new facility in Bengaluru Taiwan-based chipset manufacturer
MYMOBILE
MediaTek recently opened a new facility in Bengaluru, in a bid to strengthen its presence in India. Not just providing
your face and let you start swapping from preset categories with pictures you can choose to swap out. You can also use the search bar to browse the web for images to put your face on and can save or share the picture. Zebronics ropes in Hrithik Roshan as its brand ambassador Domestic electronics company Zebronics has announced Bollywood heartthrob Hrithik Roshan as its brand ambassador. The brand acclaims Hrithik as a true
research and development, sales and marketing support to MediaTek India, it will also support the company’s growing business in emerging smartphone technology and other key sectors such as 5G, imaging and automotive. “India is a shining example of how connecting billions of people and devices can help enhance how we all live, work or play,” said Jeffrey Ju, Co-Chief Operating Officer and Executive Vice President of MediaTek Inc, in a statement. MediaTek’s chipsets power consumer products like cell phones, TVs, set-top boxes, DVD players, routers, tablets, fitness bands, smart watches and gaming stations. The company recently also launched a new chipset designed to enable Voice Assistant Devices (VADs) and smart speakers, including the Google Assistant. Microsoft launches ‘Face Swap’ app Microsoft has launched a new app called ‘Face Swap’ that will let users stick their faces onto different scenes and different characters. ‘Face Swap’, currently available
on Google Play store (and soon to be on Apple iOS), uses Microsoft’s search engine Bing’s image search technology to put a user’s face on a different person such as a fashion model or an astronaut, according to reports. To use the app, you need to take a selfie and “Face Swap” will then isolate
www.mymobileindia.com
surpassed Facebook and become the fourth most downloaded application in India on Google Play Store and is delivering over 100,000 clicks in a day to in-app advertisers.
What’s Up
newsbits
According to the “Mary Meeker Internet trends 2017” report, Whatsapp leads the list of the most downloaded app, followed by Messenger and ShareIt. “Our biggest strength is the engagement and undivided attention we can provide to advertisers,” Tejinder Gill, Vice President, Sales and Head of India Operations at Truecaller, said in a statement. Homegrown entertainment app JioTV jumped maximum points -- from 301 last to ninth this year -- and surpassed Facebook Lite (lighter version of Facebook for low connection speeds). The report said India’s internet users now stands at 355 million putting the country number two in the market just behind China. Snapchat downloads decline by 22 per cent It seems like Snapchat is having its rough days. Earlier, it was the net loss of $2.2 billion, and this time it’s a dip in the app’s
exemplification to its philosophy, of marrying technology with style, designed for today’s fashionable and tech savvy youth. Rajesh Doshi, Director, Zebronics, said, “Hrithik Roshan is undoubtedly the indisputable choice for our brand. He is a versatile actor with youthful enthusiasm and positive inspiration, which will bring a new vigor/ dynamism to the brand to further expand our customer reach.” Talking about his new association, Hrithik Roshan said, “Apart from my love for acting, music drives me to do more and what better fit than Zebronics which is now synonym to audio products in India. I am glad to become a part of Zebronics family.” Truecaller becomes fourth most downloaded app in India Leading communication app Truecaller has
downloads by 22 per cent. According to a report by Instinet, the photo sharing app’s decline in installs has been recorded in the first two months of second quarter this year. This decline has proved to be shocking, since the app’s downloads rose by six per cent in the first quarter. Additionally, the report suggests that the number of
july 2017 | 17
What’s Up
newsbits downloads by iOS users have severely been laddered down by 40 per cent. With the decline in downloads, it is presumed that the reason behind the fall of the then king, is due to Facebook’s replication of Snapchat’s main feature- the Snapchat Stories for itself and its children- WhatsApp and Instagram. Android creator Rubin’s phone startup Essential raises $300 million Andy Rubin, an engineer known for developing Google’s Android operating system, has raised $300 million (£231 million) for his new startup, Essential. The funding round, which was first reported by Bloomberg, values Rubin’s firm at $993 million (£765 million), according to analysis by research firm Equidate. That means it is practically a “unicorn,” which is the term given to tech startups when they achieve a billion dollar valuation. Rubin ran the
Android division at Google for nearly a decade. He left in 2014 and set up a tech incubator called Playground Global, which is where Essential spawned from. The paperwork for the funding round was reportedly submitted towards the end of May, just before Rubin unveiled the company’s first two devices: a “PH-1” smartphone and a speaker to rival the Amazon Echo. Acer emerges as a leader in commercial desktop category Acer is the number one PC player in the overall commercial desktop category in India, according to IDC Quarterly Personal Computing Device Tracker, May 2017. The company has emerged as a leading vendor
18 | july 2017
with 26.4% share in the commercial desktop category in India. Acer gained the top spot in the commercial desktop category
enable users to optimally squeeze more power out of their smartphones. With an elaborate range of battery saving modes, the PowerMaster app provides intelligent ways of charging, reducing energy consumption on unnecessary apps, and allows the users to enjoy stronger battery performance. The upgrade is equipped with nine brilliant battery-extending technologies to enhance the complete experience. The PowerMaster app will also be available for the older version of the Zenfone Max series. Video streaming app Bigo Live increases focus on India market
with a Q-on-Q growth of 67.0% and accelerated the performance of the company, along with sizeable wins from the government projects, K12 and the education segment, BFSI, ITeS and large private corporates. Acer’s commercial side of the business observed significant traction that helped it maintain its stronghold in the commercial desktop category. Sudhir Goel, Head of Commercial Business, Acer India said, “Over the last couple of quarters, Acer has recorded a massive growth in the commercial desktop market in India. Our strong footholds in various sectors like BFSI, Government, Education and corporates have helped us achieve the top position.” Acer is also the fastest growing consumer notebook brand in India. ASUS rolls out PowerMaster app for Zenfone 3 Max series
Following the stupendous success of the Zenfone 3 Max series in India, Taiwanese tech major ASUS has launched a new software upgrade via FOTA for the Zenfone Max range - the PowerMaster app. This battery life extending upgrade brings with it a dashboard of nine technologies that
In a bid to capture India’s fast-increasing mobile Internet user base, mobile broadcasting app Bigo Live organized its first-ever broadcasters meet-up in India recently. The app, through real-time interaction and video streaming, allows users to live broadcast their talent and connect with their fans and other talented broadcasters as well as follow interesting broadcasters. The company also announced the introduction of VLOG, a video recording feature on its app at the India meet-up in Delhi. Bigo Live boasts of over 100 mn registered users globally. Bigo allows users to watch live broadcasting anytime, anywhere and engage with the audience via live sessions. The platform gives a chance to live stream the performances, broadcast what you are good at and let people enjoy based on the core values of integrity, innovation, proactiveness and openness. The company plans to build a stage for
MYMOBILE
dreamers to pursue their dreams, for people to make friends at home and abroad; and to build a platform where hobbies are aligned with careers, to record and share interesting moments with friends. Qlik gives data a voice with Qlik Sense Tour 2017
Qlik, a leader in visual analytics, has opened the doors to its Qlik Sense Tour 2017 – a series of over 100 events in cities across Asia Pacific (APAC) and Europe, the Middle East and Africa (EMEA) dedicated to demonstrating to organizations how they can give their data a voice. Having kicked off the tour in Sweden and Spain, the tour will continue its track over the next two months to countries such as Australia, China, India, Japan, Singapore, France, Germany, Italy, Netherlands, Poland, and the UAE to help organizations understand how to listen to what their data has to say, and to end data silence. The events, run by both Qlik and 67 of its partners across APAC and EMEA, are designed to help attendees discover the new era of analytics that goes beyond the linear and limited options of the past. MobiKwik partners BSNL to benefit 95 mn users with digital payment services
State-owned Bharat Sanchar Nigam Limited and mobile wallet company MobiKwik have entered into a strategic partnership to develop BSNL’s mobile application. MobiKwik will co-create BSNL wallet, a new semi-closed wallet to facilitate ease of payment and also sell BSNL products exclusively in their wallet. The cocreated wallet will be developed, operated and issued by MobiKwik and distributed and marketed by BSNL. With BSNL’s wide presence all over the country, the partnership aims to deepen PM Modi’s digital India dream. The wallets would allow the users to
www.mymobileindia.com
pay bills Via MobiKwik app. “We are proud to associate with BSNL in an endeavor to empower masses in India with access to highly dependable internet connectivity and digital payments. BSNL wallet will enable masses in paying bills and recharging their phone connections within seconds. The co-branded wallet shall be integrated on BSNL’s platform by Mobikwik,” said founder and CEO Mobikwik, Bipin Preet Singh. Uber launches UberPASS subscription service in India Uber has introduced the UberPASS subscription service in India. The new feature, much like the Ola Share Pass, will be currently available in four cities, namely, New Delhi, Mumbai, Chennai and Kolkata. The new feature will allow users to book cabs at much lower prices as compared to the UberGo and UberX option. Apart from the low cab fares, users will also be able to choose from the most rated cab drivers, get a renunciation on cancellation charges, and various other features. The UberPASS feature, under the app’s pilot program, will be initially available to select users, and will gradually roll out to the public. The prices and other details still remain unknown. To recall, the UberPASS subscription service was first introduced in the US, back in 2016 last year. Telangana launches Hyderabad City Hy-Fi Project
Taking forward the promise of providing world-class IT facilities, the Telangana
government recently launched the ‘Hyderabad City Wi-Fi Project’ also known as Hy-Fi, with over 1000 hot-spots across the state capital. Inaugurated by Bonthu Rammohan, Mayor of Greater Hyderabad Municipal Corporation, the ambitious project will eventually cover 3,000 hotspot locations within the city. “Being the newest state of the country, Telangana aspires to be the best state in all aspects. Hyderabad has been an inspiration for other cities in IT, business and living standards, and this city will continue to adopt new technologies to uplift the lifestyle of each citizen. Hy-Fi will set another example making Hyderabad a truly connected city even on the digital front,” said Rammohan.
What’s Up
newsbits
Airtel Business launches digital platform to offer integrated solutions to emerging businesses Airtel Business, the B2B arm of Bharti Airtel, India’s largest telecommunications service provider, has rolled out a first of its kind dedicated digital platform to serve the growing connectivity, communication and collaboration requirements of emerging businesses, including SMEs and startups. The digital platform will offer solutions to emerging enterprises to enable ease of
business and faster time to market. Airtel’s upgraded 4G network will enable higher data throughput rates and improved coverage, allowing customers to seamlessly stream and download high quality content on the move. It is also future ready with sufficient capacity to serve the exploding demand for high speed mobile data driven by growing smartphone penetration. n team@mymobile.co.in
july 2017 | 19
What’s Up
bignews
Curtain raised on the first edition of India Mobile Congress T
he countdown to the eagerly-awaited India Mobile Congress 2017 has finally begun. Telecom Minister Manoj Sinha recently announced the schedule of the country’s first and biggest ever platform which will bring together all stakeholders from telecom, internet and mobility ecosystem along with ICT players, app developers, innovators and start-ups.
marquee mobile shows that are held annually in markets like Shanghai and Barcelona, will bring together the global mobile industry, showcase exciting new products and innovation and share the India story, bringing the world to Delhi. He further mentioned that the need for such a mega event was long felt and it will play a big role in taking the Indian telecom industry to the international arena and provide the right platform for development of ideas and new technology. The mobile mega show, which will go on from September 27-29, is expected to draw 5,000 paid participants and 800 exhibitors. Countries like the US, the UK, Sweden, Finland, Germany, Korea, the Philippines, Bhutan and Japan have reportedly evinced interest in participating and creating awareness around the upcoming event. As per reports, the conference at the upcoming event will have special emphasis on topics like Internet governance, 5G, sustainable wi-fi, smart cities and smart governance and Internet of Things and Machine to Machine Communication. The event is expected to see the participation of telecom giants like Huawei, Ericsson, Nokia, as well as telecom operators like Bharti Airtel, Vodafone and Idea Cellular. India is on the cusp of a digital revolution and the telecom industry is the backbone to usher in this new era of communication and connectivity which will lie in the palm of the consumer’s hand. The proliferation of data will enable the spread of financial services and improve access to education governance and health services. The India Mobile Congress brings the best of mobile, internet and technology and is certain to be a must visit event on global calendars.n
The mobile mega show is expected to draw 5,000 paid participants and 800 exhibitors. Countries like the US, the UK, Sweden, Finland, Germany, Korea, the Philippines, Bhutan and Japan have reportedly evinced interest in participating and creating awareness around the upcoming event
The three-day event to be held at New Delhi’s Pragati Maidan in September this year will see participation of government bodies, Telecom Service Providers (TSPs), handset manufacturers, Internet giants, ISPs, global technology players, AI & VR companies, mobility leaders, academia, start-ups and app providers. Speaking on the occasion and releasing IMC’s logo, Sinha said, “The India Mobile Congress will be the biggest event of the telecom industry and it will bring together all stakeholders from the industry and government on a common platform. It will be an exciting opportunity for all involved to explore and achieve new heights in the world of Information and Communication Technology. It is a proud moment for all of us and I am sure no stone will be left unturned to ensure the success of this mega event. Government of India congratulates organisers and the industry and assures its full support for the event. This is a huge step forward towards realising the Hon. Prime Minister’s vision of a fully connected and digitally empowered India.” The event, being billed as India’s answer to high profile and
20 | july 2017
MYMOBILE
Samsung to invest Rs 4,915 crore in India E
lectronics major Samsung has announced an investment of Rs 4,915 crore in India to add fresh capacity at its Noida plant, where it manufactures smartphones, refrigerators and flat panel televisions. The investment r e a f f i r m s S a m s u n g ’s commitment to ‘Make in India’ and ‘Make for India’ and to the
What’s Up
bignews
Samsung’s Noida plant was one of the first indirect, across the country. electronics manufacturing HC Hong, President and CEO, facilities set up in India in the Samsung early 1990s. The plant started Southwest Asia, said, “This new with the manufacture of investment of Rs 4,915 crore is a televisions in 1997. The current testament to our mobile phone manufacturing continuing commitment to ‘Make unit was added in in India’ and to Uttar state of Uttar Pradesh. The Noida plant is the company’s Pradesh, which has been first of two manufacturing units in India and was set up 2005 our partner right from the day in 1996. The expansion of the plant on an additional 35 acres of land adjacent to the current facility will double the production capacity of both mobile phones and refrigerators, further consolidating its leadership in the mobile phones and consumer electronics segments. The investment proposal was recently approved by the Uttar Pradesh Government under its Mega Policy. A groundbreaking ceremony and traditional puja was held at the new site recently in the presence of Ravi Shankar Prasad, Minister for IT and Law & Justice, Satish Mahana, Minister of Infrastructure & Industrial Development, Government of Uttar Pradesh, Amitabh Kant, CEO, NITI Aayog, senior officials of Government of India and the Government of Uttar Pradesh. JK Shin, CEO, Samsung Electronics Co. Ltd. and HC Hong, President and CEO, Samsung Southwest Asia were present along with other dignitaries. Samsung’s Noida plant was one of the first electronics manufacturing facilities set up in India in the early 1990s. The plant started with the manufacture of televisions in 1997. The current mobile phone manufacturing unit was added in 2005. The expansion of the plant will act as a catalyst for the development of a robust electronics manufacturing ecosystem and is expected to generate thousands of new jobs, both direct and
www.mymobileindia.com
Samsung’s journey in India began. Steadfast support from the state and local authorities in Noida has helped make our vision of ‘Make for India’ a reality. Today, on the back of the Digital India movement led by millions of young Indians, we are witnessing a rise in adoption of electronic devices, smart appliances and mobile phones. A bigger manufacturing plant will help us cater to the growing demand for Samsung products across the country.” As a market leader, Samsung continues to provide cutting edge technology and enriching experiences for customers from the Noida plant, with a large ecosystem of suppliers in the National Capital Region and partners across the country. Since its entry into India in 1995, Samsung has set new benchmarks in innovation led manufacturing and consumer marketing, and established itself as a truly national brand. It has effectively consolidated its position in India with two factories—in Noida and Sriperumbudur, Tamil Nadu, five R&D centres and one design centre in Noida, employing over 70,000 people and expanding its network to over 1.5 lakh retail outlets. n
july 2017 | 21
What’s Up
bignews
Videocon Telecom looks to deliver a consolidated topline revenue of Rs 1,658 crore during 2017-18 V
ideocon Telecom is all set to deliver a consolidated topline revenue of Rs 1,658 crore in the current financial year i.e. 2017-18 from its existing, newly-setup and upcoming business lines. The existing business lines – including broadband and FTTH business in Punjab, Haryana and Himachal Pradesh; Wholesale ILD carrier business; smart solutions; tower business and security and Surveillance will contribute to topline revenue of Rs 1,358 crore during the FY; and among the new business lines that the company is venturing into retailing of CCTV cameras, smartphone accessories, smart homes and city solutions and Mobile VAS. These verticals will add a topline revenue of Rs 300 crore during the FY. “Self-sustaining business line is the company’s mantra while selecting new business to venture into. All the business lines, be it existing, newly setup or upcoming, our first criterion is that the business should be cash positive from the word go, and we don’t have to burn any money to make it run,” said Arvind Bali, CEO, Videocon Telecom. The company is the market leader in Punjab and aims to maintain its revenue and customer market share (RMS & CMS). Videocon plans to expand its footprint in the circle by adding another 15% fibre this year in addition to its existing 6000 km fibre. “Maintaining our leadership position in Punjab, we aspire to increase our RMS by another 4% by 2020,” said Bali. The company’s wholesale ILD (International Long Distance) carrier business will continue to be among the top five players in India. “We have a good infrastructure to run this business including over PAN India switches, 311 international carrier connects and most importantly excellent business relations with our partners worldwide. We will hold our position in the market and will continue to be among the top five players,” added Bali. Videocon also provides B2B Enterprise Communication solutions
under the brand name of ‘Videocon Edge’. The vertical is engaged in providing enterprise communication solutions including Bulk SMS, OBD (out bound dialer)/ IVR (interactive voice response), Toll Free Solution, Shortcode and Longcode solution etc. “Looking the potential of the market, we had setup the enterprise communication
Videocon is also venturing in the solutions vertical last year. The smartphone accessories vertical has done fairly well last year, created a good funnel of market and will offer range enterprise and government of products, including smart sector customers. The Communication watches, smart bands, Bluetooth Enterprise solutions market is estimated to be approximately Rs 1,600 headphones and speakers, crore, and considering we are a power-banks, earphones, recent entrant in the market, we are targeting a fair market share this chargers, cables financial year. Our ambition is to be among the top three players in the market etc.
22 | july 2017
by 2020’. We will be providing various industry first solutions to our customers including beacons for proximity marketing and chatbots etc. to create differentiation and value addition to our corporate customers,” said Bali. Videocon is also venturing in the smartphone accessories market and will offer range of products, including smart watches, smart bands, Bluetooth headphones and speakers, power-banks, earphones, chargers, cables etc. “Smartphone accessories market is an approx Rs 8,000 crore market in India, and likely to grow by 20% YoY. We are quite excited about this new venture. Stay tuned for more updates,” asserted Bali. “Our tower business although is small, but is profitable. Our focus this year will be to sweat the assets by increasing tenancy on our existing towers and diligently add new towers considering tenancy the potential,” added Bali. n
MYMOBILE
Telecom industry adds 2.27 million mobile subscribers in May
What’s Up
bignews
The report, which also assesses the every corner of the country. It ontinuing its upward trend, growth of mobile subscribers is heartening to see more the Indian telecom Cindustry cities mounting a sizeable marked another across various circles in India, said UP mobile customer base, month of growth by adding thereby inspiring us to 2.27 million mobile East added the maximum number of develop mobile subscribers in the mobile infrastructure in these telephony market in May subscribers (total 83.54 million) in May regions. We hope to 2017. keep up this momentum In the data released by 2017. Maharashtra remained at second of growth so we can COAI, the apex association position with total 79.11 million mobile rapidly move closer of mobile operators in the towards attaining the country, the number of subscribers and Bihar coming close Government’s vision of a mobile phone subscribers by fully connected and the end of May 2017 reached third with total 76.89 million empowered Digital India.” 940.72 million. This includes Speaking about the impact subscribers of Reliance Jio Infocomm subscribers made by the telecom industry, he Ltd. as of April 2017 (Source: TRAI). Amongst the telecom companies, Bharti Airtel continues to hold the top position, adding another 2.10 million subscribers during May to take its total subscriber base to 278.60 million. Airtel is closely followed by Vodafone with total 210.95 million subscribers, Idea Cellular with 196.24 million subscribers and RJio with 112.55 million subscribers. With 29.63%, Bharti Airtel continues to own the maximum market share in the industry. The report, which also assesses the growth of mobile subscribers across various circles in India, said UP East added the maximum number of subscribers (total 83.54 million) in May 2017. Maharashtra remained at second position with total 79.11 million mobile subscribers and Bihar coming close third with total 76.89 million subscribers. COAI, which just held its AGM on the theme, “Delivering The Digital Future”, welcomed the sustained growth. Talking about the increase in the subscriber base, Rajan S Mathews, Director General, COAI, said, “Our aim is to connect
www.mymobileindia.com
added, “We are an enabler of comprehensive growth. The industry has also ensured that government’s policy and plans reach even the farthest corners of the country and everyone is benefitted and connected. Connecting citizens is empowering citizens, as the mobile is an enabler of new opportunities. We strive towards this enabled society where every individual gets a chance to partake in the economic growth of the country.” The mobile connectivity is a giant leap for the mankind and it is instrumental in bridging the digital divide and moving India towards a truly equitable and democratic inclusive nation in every sense of the word. The growth is a result of competitive tariffs but the industry remains under a debt of over Rs 4.5 crore and calls for an urgent and immediate intervention for a stable and predictable policy ecosystem which facilitates growth, innovation and investment.n
july 2017 | 23
What’s Up
bignews Trai launches apps to track call and data quality
T
he Telecom Regulatory Authority of India (TRAI) has launched three apps to help customers track their call and data quality. It has also launched a portal and revamped its website, making it easier for customers to access information. The three apps - Trai MyCall App, MySpeed app, and Do-not-disturb 2.0 collect feedback in real time from over 1 billion mobile users and send them to service providers so they can improve their quality of service. According to reports, the MyCall Android app will help mobile users to rate the call quality in real time, from one star to five star, five being the highest. The app will ask whether users are outside, inside or while traveling, and the frequency of the rating can be controlled by users. The data is collected anonymously, and uses can also mark a call as call drop whenever it happens. The MySpeed app, which has more than 1.5 million downloads and helps users measure 3G and 4G speeds, will come with automated testing of data speeds free of charge and anonymously. The new version of the Do-not-disturb app comes with a spam detection engine for SMS, and marks the message as spam but will wait for the consumer’s action. The app will identify senders and warns them from sending further messages. The app’s new version will also come with update on the action taken on a user’s complaint. Another portal launched for registration of service providers including cable operators, DTH operators, multi system operators and others.
The portal will help in dissemination of information to the operators and give users a single source of information board of all operators. The revamped Trai website will enable free online subscriptions, online submission of responses to consultation papers and online registration of open house discussions, among others. n
Telangana becomes first state to roll out e-wallet
G
iving a push to cashless economy, the Telangana government announced the launch of its official digital wallet, called T-Wallet, which can be used by smartphone users, feature phone users as well as by ones with no phone via the 4,000-odd MeeSeva centres in the state. It offers anytime anywhere platform for digital payments with no additional charge for the citizens. Using this platform which supports English, Telugu and Urdu, the citizens not only can make payments to government and private organisations towards various services but also receive the benefits from government like pensions, scholarships and MGNREGS wages. Unique Identification Authority of India (UIDAI) chairman J. Satyanarayana along with Telangana’s Information Technology
24 | july 2017
Minister K.T. Rama Rao formally launched the T-Wallet in Hyderabad. The Microsoft Accelerator alum startup Transaction Analysts has partnered with Telangana to develop T-Wallet which uses two factor authentications, through Aadhaar+Biometric or Aadhaar+OTP to Aadhaar linked mobile number, for feature and no phone users. Hyderabad based Transaction Analysts, a digital payment service startup, aims to achieve financial inclusion and increase user transactions based on Aadhaar, with or without the need for a bank account. For e-KYC customers, the wallet can maintain a maximum balance of Rs 1 lakh, while for non e-KYC customers, the total monthly top-ups as well as balance cannot exceed Rs 20,000. One can use T-Wallet platform, irrespective of whether he has a bank account or not, said Srinivasa Katuri, CEO, Transaction Analysts. Rama Rao pointed out that it was another pioneering step by Telangana, which has been consistently ranked number one in the country in terms of number of e-transactions per thousand population. He said Telangana was already successful in transparent and accountable delivery of services through its e-Seva and MeeSeva platforms, serving about one lakh to 1.5 lakh citizens daily. T-Wallet would help bring governance closer to people by providing services in remote areas, where there are no bank branches, said K. Ramakrishna Rao, secretary, finance, Government of Telangana.n
MYMOBILE
Hike 5.0 launched, introduces Hike Wallet and more I ndian messaging app Hike has been updated to version 5.0, and the newly updated app has brought in a plethora of features. First in line is the introduction of the company’s own e-wallet, known as Hike Wallet, which makes Hike the first messaging app in India to come with the payments option. Hike Wallet allows the users to make bank-to-bank transactions with great ease using Unified Payments Interface (UPI). There is no requirement for both the users to be on Hike. Similarly, transactions can also be made using the Hike Wallet. Recharges can also be initiated. Additionally, there is another feature in Hike Wallet, dubbed Blue Packets which lets users send money to a single user or a group, in the form of attractive envelopes, along with an attached message. The Blue Packet is required to be opened up within 24 hours, or else it will expire. Hike Messenger 5.0 now has an all-new design and has reintroduced the Timeline section, which goes hand-in-hand with the Stories feature. The new Hike has the Magic Selfie feature which when applied to any picture beautifies it, making the picture blemish-free. Additionally, there is a new feature called the App Themes which
What’s Up
bignews
provides the users with various themes to choose from. There is a special theme known as Night Theme which is apt for the app’s usage in the dark. Furthermore, users can convert texts into stickers by simply typing the desired text and choose from the sticker options available. The new Hike 5.0 is now rolling out to the Android as well as iOS users. n
Swachh app sorts out 10 lakh issues in 10 months
T
he government’s thrust to resolve sanitation-related grievances in cities is delivering results since it launched the “Swachhta-MoUD” app, which enables citizens to lodge
www.mymobileindia.com
complaints. According to reports, so far 11 lakh complaints have been lodged using the app in the past 10 months for issues, including delay in clearing of bins, arrival of garbage vehicles or removal of dead animals, and more than 85% of these complaints have been resolved. While three cities from Madhya Pradesh - Gwalior, Jabalpur and Ratlam - have excelled in resolving issues quickly, the municipal bodies of Delhi rank below 100 among 1,784 civic bodies that are linked to the app. Mumbai and Navi Mumbai rank 39 and 44 respectively while Chennai ranks 66 in the list. As per reports quoting an urban development ministry official, the dynamic ranking of cities happens on daily basis based on the responsiveness of agencies, citizens feedback and user engagement. The time frame of resolving grievances has been fixed for each type of complaint. Each civic agency is aware about the service level agreements. As soon as a complaint is lodged, it goes to the central server. Then it goes to the civic agency for action. The complainant is informed at each stage about the status. If it’s not addressed within the given time frame, it gets escalated to higher level for action. “Once the complaint is resolved, the agency concerned puts an updated photograph for proof. If the complainant is still not satisfied, he can reopen the complain. We, state agencies and even Janagraha (an NGO) do review the progress from time to time,” an official was quoted as saying. n
july 2017 | 25
What’s Up
bignews Physical banks may go extinct in 5-6 years: Amitabh Kant
I
ndia is progressing fast to become a digital payments economy and physical banks may go extinct within the next six years, Niti Ayog CEO Amitabh Kant said at an Internet and Mobile Association of India (IAMAI) event on the FinTech industry recently. “You will see the death of physical banks, because the costs will be so enormous,” Kant remarked, adding that “using smartphones, each one of us will be a walking ATM by 2020, helping people around us, who do not own a smartphone, move cash in and out of digital economy.” “All eKYC will be made Aadhar-based soon; and the spread of physical infrastructure in the next two years will be a game changer for the industry,” he said. Kant added that BHIM app had signed up about 8 million merchants within the first 20 days of its launch. The worldwide FinTech market is around $32 billion and is likely to be around $45 billion by 2020. “This year Internet will be made accessible to 150 thousand panchayats and to another 150 thousand panchayats in 2018,” he said. Internet Hotspots for tourists are also in the pipeline. Speaking at the event, Dr Saurabh Garg, Joint Secretary, Department of Economic Affairs, Ministry of Finance said, “FinTech as a tool for financial inclusion is the goal. The vision is that each individual, irrespective of the phone they use- smartphone or a feature phone- should be able to make digital payments. In simple words, when people stop carrying wallets.”
Mrityunjay Mohapatra, Deputy MD & CIO at State Bank of India and Chairman of FinTech committee of IAMAI said, “The Aadhar design principle is based on micro-services and in this case we have a first mover advantage over other countries. There are hardly any countries in the world which have a stack like India stack. If we can develop an ecosystem around APIs of identification, it will be of great potential.” n
BizGuru, a one-stop solution for small businesses, launched
A
cer India along with Confederation of All India Traders (CAIT) and Tally Solutions recently announced the launch of “BizGuru”, a one-stop plug and play business solution for all accounting and GST compliance needs. BizGuru arrives with PCs from Acer and pre-installed Tally.ERP 9, which is a widely-used business software in India. Notably, Acer’s GST customized range of computers are well compatible with Tally’s
26 | july 2017
software, Tally.ERP 9. One of the biggest challenges for the small business and traders these days is to understand the enormity of GST and adopt real-time implementation of it. So there was a need for a comprehensive IT solution that would enable smooth implementation of GST and will help businesses in digital transformation. The newly introduced BizGuru will help all small businesses and traders across India who still use manual methods of accounting. Praveen Khandelwal, General Secretary, CAIT said, “BizGuru is infused with a wide range of features that will meet the business requirements and customer expectations with the GST roll-out.” “We are committed towards providing innovations that will help all businesses to expeditiously become accustomed to GST requirements, thus enabling them to focus on their core business and accelerate their growth journey in this digital era,” said Harish Kohli, President and Managing Director, Acer India. Tejas Goenka, Executive Director, Tally Solutions said, “Biz Guru is a complete and affordable plug and play solution which will help the trader community automate their business and comply with GST. Pre-installed Tally which accountants are well versed with means that there are no hassles for the business owner and even if they want to learn an otherwise easy solution, we will extend support there too.” n
MYMOBILE
Tunable subpixels to triple display resolutions I n a big breakthrough, scientists have developed a new tunable colour-changing surface that may triple the resolution of televisions, smartphones and virtual reality devices. Video screens are made up of hundreds of thousands of pixels that display different colours to form the images. With current technology, each of these pixels contain three subpixels one red, one green, one blue. As per reports, the researchers from University of Central Florida (UCF) in the US have come up with a way to tune the colour of these subpixels. By applying differing voltages, researchers were able to change the colour of individual subpixels to red, green or blue - the RGB scale - or gradations in between. By eliminating the three static subpixels that currently make up every pixel, the size of individual pixels can be reduced by three, reports quoted researchers as saying. That would have major implications for not only TVs and other general displays, but augmented reality and virtual reality headsets that need very high resolution because
What’s Up
bignews
they are so close to the eye, they said. “A subpixel-less display can increase resolution drastically. You can have a much smaller area that can do all three,” said Daniel Franklin from UCF. “We can make a red subpixel go to blue. In other displays that is not possible because they need three static colour filters to show the full RGB colour. We do not need that now a single subpixel-less pixel can be tuned across a given colour gamut,” Debashis Chanda, assistant professor at UCF, was quoted as saying. n
New technology to safeguard cell phone hacking
S
cientists at the University of Washington have developed a new system called SeaGlass that helps detect cell phone surveillance by modelling a city’s cellular landscape and identifying suspicious anomalies. Cell phones are vulnerable to attacks from rogue cellular transmitters called International Mobile Subscriber Identity (IMSI) catchers, also known as cell-site simulators or Stingrays, surveillance devices that can precisely locate mobile phones, eavesdrop on conversations or send spam, said reports. Cell-site simulators work by pretending to be a legitimate cell tower that a phone would normally communicate with, and tricking the phone into sending back identifying information about its location and how it is communicating. Described in a paper published in the journal Proceedings on Privacy Enhancing Technologies, the new system was deployed during a two-month period with SeaGlass sensors installed in ridesharing vehicles in Seattle and Milwaukee, resulting in the identification of dozens of anomalies consistent with patterns one might expect from cell-site simulators. To catch these IMSIcatchers in the act, SeaGlass uses sensors built from off-the-shelf parts that can be installed in vehicles, ideally ones that drive long hours and to many parts of a city, such as ridesharing vehicles. The sensors pick up signals broadcast from the existing cell tower network, which remain fairly constant. Then SeaGlass aggregates
www.mymobileindia.com
that data over time to create a baseline map of “normal” cell tower behaviour. The research team developed algorithms and other methods to detect irregularities in the cellular network that can expose the presence of a simulator. These include a strong signal in an odd spot or at an odd frequency that has never been there before, “temporary” towers that disappear after a short time and signal configurations that are different from what a carrier would normally transmit. n team@mymobile.co.in
july 2017 | 27
First Look
justin Samsung Galaxy S8+ (6GB RAM, 128GB ROM) Infinitely powerful
F
ollowing the tremendous response to its recently-launched
bezel-less dual-edge Infinity Display that provides a truly
flagship smartphones Galaxy S8 and Galaxy S8+,
cinematic viewing experience. The new Galaxy S8+ also
Samsung India today launched a new variant of Galaxy S8+
comes with Samsung Pay - the mobile payment service with
with 6GB RAM and 128GB internal storage.
defense-grade security, low-light camera and personal
The new variant retains its flagship style-with a stunning
assistant, Bixby. The new Galaxy S8+ comes with 6GB RAM, which makes the device infinitely powerful and allows multitasking with immaculate efficiency. With increased memory, you can have a seamless experience when playing graphically intensive games. It has 128GB of internal storage, which makes your experiences unforgettable, flawless and smooth. It will, in particular, serve best to customers who use dual SIM and require large memory. It is equipped with 12MP rear camera with Dual Pixel Technology and 8MP front camera with smart autofocus, with F1.7 aperture that is perfect for taking bright and high-resolution photos even in low light conditions. With this enhanced variant, you will not have to worry about running out of space while clicking pictures and storing memories on their phones. The new variant also offers next-level gaming experience with vivid and superior graphic technology, as well as Game Pack, featuring top game titles, including select titles supported by the Vulkan API. The new Samsung Galaxy S8+, with its sleek and premium design, is available in Midnight Black colour, at a price of Rs 74,990. n
28 | july 2017
MYMOBILE
First Look
justin
Motorola Moto C A budget-friendly smartphone
L
enovo’s sub-brand Motorola has come up with yet another
front, there is a 2MP shooter with 1-micron pixels, a 63-
affordable smartphone, the Moto C, in India.
degree field of view, fixed focus, and a LED flash. The
Speaking of the technical specifications, the Moto C
smartphone is backed by a 2350mAh battery which is
comes with a 5-inch FWVGA (480x854 pixels) display. The
removable and it runs on Android 7.0 Nougat.
smartphone is powered by a 1.1GHz MediaTek MT6737M
The Moto C comes with 4G VoLTE support and dual-SIM
quad-core Cortex-A53 SoC which is paired with 1GB of
card slots. There is no fingerprint scanner but the smartphone
RAM. The device offers 16GB inbuilt storage which can be
does feature a 3.5mm jack and a micro-USB port. The
further expanded up to 32GB via microSD card.
dimensions of the smartphone are at 145.5x73.6x9mm,
In the camera department, the smartphone sports a 5MP rear sensor with 1.4-micron pixels, 74-degree field of view, fixed focus, a LED flash, and 720p video recording. In the
www.mymobileindia.com
and it weighs 154 grams. Priced at Rs 5,999, the Moto C is available in Pearl White and Starry Black colour variants. n
july 2017 | 29
First Look
justin
YU Yureka Black Back with black
A
fter a brief sabbatical, Micromax’s subsidiary- YU Televentures recently
launched an all-new version of its Yureka smartphone, the Yureka Black at an event
in India. Talking about the technical specifications, the Yureka Black sports a 5-inch full HD IPS display layered with 2.5D Corning Gorilla Glass 3 for protection. The smartphone is powered by an octa-core Qualcomm Snapdragon 430 SoC clocked at1.4GHz, coupled with 4GB of RAM. The smartphone comes with 32GB of internal storage which can be further expanded up to 128GB with the use of a microSD card. In the terms of optics, the Yureka Black consists of a 13MP primary snapper featuring dual-LED flash, while the front facing camera is rated at 8MP featuring single LED flash. It is backed by a 3000mAh battery and is based on Android 6.0 Marshmallow running the company’s OS. The smartphone is topped with many connectivity options such as 4G VoLTE, Bluetooth, Wi-Fi, Micro-USB, and GPS. The new YU Yureka smartphone is also accompanied by a fingerprint sensor embedded in the home button which can indentify up to five fingerprints, and comes with various smart actions for easy usability of the device. Available in Chrome Black and Matte Black colour options as a Flipkart exclusive, the Yureka Black comes with a price tag of Rs 8,999. n
30 | july 2017
MYMOBILE
Nubia Z17 Mini Boasts of dual lens rear camera module
N
ubai has launched a new smartphone in its Z series,
options such as Wi-Fi 802.11 b/g/n/ac, Bluetooth v4.2, GPS,
known as the Nubia Z17 Mini in India. The smartphone
GLONASS and BDS. It is also accompanied by a rear-
has its highlight in the form of its camera department, consisting of dual cameras at the back. The Nubia Z17 Mini comes with a 5.2-inch full HD display with a layer of Corning Gorilla Glass, and a pixel
mounted fingerprint sensor. The Nubia Z17 Mini comes with a price tag of Rs 19,999 and is exclusively available on Amazon India. n
First Look
justin
density of 424ppi. The smartphone is powered by a 64-bit octa-core Qualcomm Snapdragon 652 processor, coupled with 4GB of RAM. The device comes with 64GB of internal storage which comes with the option to further expand up to 200MB using a memory card. On the camera front, the Nubia Z17 mini houses 13MP dual rear cameras with Sony IMX258 sensors, the company’s NeoVision 6.0 tech, and an image sensor, while the front facing camera is rated at 16MP featuring 5p lens and 80degree wide angle lens. The smartphone is backed by a 2950mAh battery and is based on Android 6.0 Marshmallow, running the company’s Nubia UI 4.0 OS. The smartphone is topped with several connectivity
www.mymobileindia.com
july 2017 | 31
First Look
justin Nokia 6, 5 & 3 A new chapter of Nokia smartphones begins in India
F
innish startup HMD Global has finally
most premium smartphone of the lot, is
launched the Nokia-branded Android
Amazon India exclusive and costs Rs 14,999.
smartphones – the Nokia 6, the Nokia 5 and
As far as their availability is concerned, Nokia
the Nokia 3 – in India. The much-awaited
3 came to India first on June 16. Whereas,
devices were first unveiled at the Mobile World
Nokia 5 pre-bookings start on July 7, and this
Congress in Barcelona early this year. These
is another offline exclusive phone. Finally, the
are the Nokia’s first smartphones to hit the
Nokia 6 will come to India only towards the end
Indian market since the Lumia brand dropped
of July, with pre-bookings starting on July 14.
the Nokia moniker under Microsoft’s
Nokia’s new smartphones are all running
ownership.
stock Android 7, which could help the phones
Nokia 3 and Nokia 5, which will be offline
stand out from the competition. HMD Global
exclusive in India, are priced at Rs 9,499 and
is also promising an Android O update for the
Rs 12,899 respectively. Nokia 6, which is the
phones.
Nokia 6 In the terms of specs, the Nokia 6 has a 5.5-inch Full HD IPS display and a metal unibody design. The display has a Sculpted Corning Gorilla Glass on top, and the pixel density is 403 ppi, the display also has a sunlight readability feature. Dimensions of the Nokia 6 are 154 x 75.8 x 7.85 mm. The Nokia 6 runs the Qualcomm Snapdragon 430 processor with 3GB RAM and 32GB storage (expandable to 128GB). There’s also a limited edition Arte Black colour phone that comes with 4GB RAM and 64GB storage, but again we’ll have to wait and see if that launches in India. The storage is expandable on the phone. In the camera department, the Nokia 6 has a 16MP one with PDAF, 1.0um pixel size, f/2 aperture and dual tone flash. The front camera is 8MP with autofocus, 1.12um pixel size, and f/2 aperture along with 84 degrees field of view. It has a 3000mAh battery with micro-USB charging port. Sensors on the Nokia 6 are Accelerometer (G-sensor), ambient light sensor, e-compass, Hall sensor, fingerprint sensor, gyroscope, proximity sensor, NFC (sharing). The phone sports WiFi, Bluetooth 4.1 and supports USB on-the-go as well. The Nokia 6 also features a fingerprint scanner on the front. On the audio front, it comes with Dolby Atmos support and dual speakers. It also comes with 4G LTE support, and includes support for bands 1, 3, 5, 7, 8, 20, 28, 38, 40 for LTE, which covers three of the major bands in India, except Band 41.
32 | july 2017
MYMOBILE
Nokia 5 Nokia 5 is a smaller version, with a similar all metal design like its bigger counterpart. It has 5.2-inch HD IPS display with 2.5 Corning Gorilla Glass on top. Dimensions of the Nokia 5 are 149.7 x 72.5 x 8.05 mm. The Nokia 5 runs the same Qualcomm Snapdragon 430 processor coupled with 2GB RAM and 16GB storage. The storage is expandable up to 128GB on this phone. It has a 13MP rear camera with PDAF, 1.12um pixel size, f/2 aperture and dual tone flash. The front facing camera is 8MP with autofocus, 1.12um pixel size, f/2 aperture and 84 degrees field of view.
First Look
justin
Battery on board is the same as the Nokia 6 at 3000mAh, and this one also relies on micro-USB port for charging. Sensors on the Nokia 5 are Accelerometer (G-sensor), ambient light sensor, e-compass, fingerprint sensor, Hall sensor, gyroscope, proximity sensor, NFC (sharing). This phone has a single speaker for audio, and there’s a headphone jack as well. Nokia 5 is also 4G LTE capable with support for the same bands as the Nokia 6.
Nokia 3
Nokia 3, which happens to be a budget device, comes with a plastic body. It sports a 5-inch HD display,
(1280 x 720 pixels) and has 2.5 sculpted Gorilla Glass on top, and a brightness of 450 nits. This is a laminated display. On the processor front, Nokia 3 runs the MediaTek MTK 6737 quad-core processor clocked at 1.3Ghz. The phone comes with 2GB RAM and 16GB storage, which is expandable via a microSD slot with 128GB limit. There’s an 8MP camera on the front and the back, and the rear camera has LED flash. The Nokia 3 sports a 2650mAh battery with Micro USB (USB 2.0) for charging. It supports USB OTG, Bluetooth, Wi-Fi, and 4G LTE connectivity. Sensors on board the Nokia 3 are Accelerometer (G-sensor), ambient light sensor, e-compass, gyroscope, proximity sensor, NFC for sharing. n
www.mymobileindia.com
july 2017 | 33
First Look
justin Moto Z2 Play Say hello to the world of new possibilities
E
xtending its Moto Z family, Lenovo-owned Motorola recently launched its new smartphone in India – the
Moto Z2 Play. In the terms of technical specifications, Moto Z2 Play runs on Android 7.1.1 Nougat and has a 5.5-inch full-HD (1080x1920 pixels) Super AMOLED display with Corning Gorilla Glass 3 protection and a pixel density of 401ppi. The smartphone is powered by a 2.2GHz Snapdragon 626 octa-core processor paired with 4GB RAM. It has 64GB of inbuilt storage on board the Moto Z2 Play which can be expanded via microSD card (up to 2TB). The smartphone packs a 3000mAh battery Camera-wise, the Moto Z2 Play sports a 12MP rear camera with a 1.4-micron pixel sensor, an aperture of f/1.7, a colour correlated temperature (CCT) dual-LED flash, as well as laser and dual autofocus lens (laser autofocus with expanded range up to 5 metres and 3 million dual autofocus pixels). At the front, there is a 5MP selfie camera with an f/2.2 aperture, wide-angle lens, and a dual-LED CCT flash.Connectivity options on board include 4G VoLTE, Wi-Fi 802.11 a/g/b/n (2.4GHz and 5GHz), Bluetooth 4.2, USB Type-C (3.1), a 3.5mm headphone jack, NFC, FM radio, and GPS/ A-GPS. Sensors on board include accelerometer, ambient light sensor, gyroscope, magnetometer, and proximity sensor. It weighs 145 grams, and measures 156.2x 76.2x 5.99mm. Having a price tag of Rs 27,999, the Moto Z2 Play is exclusively available on Flipkart in two color options – Lunar Grey and Fine Gold. n
34 | july 2017
MYMOBILE
First Look
justin
Samsung Galaxy J7 Max, Galaxy J7 Pro Equipped with industry-first social camera
E
xpanding its best-selling J series, Samsung has added two new members to its family- the Galaxy
J7 Max and the Galaxy J7 Pro. Both the smartphones, the Galaxy J7 Max and the Galaxy J7 Pro come with the integration of the company’s proprietary Samsung Pay Mini and Samsung Pay, respectively. Both the mobile payment platforms allow users to make payments using Paytm with the help of UPI. The devices are also accompanied by the company’s Social Camera, to share, edit and post pictures on the now integral part of our lives- social media. Additionally, the Galaxy J7 Max and the Galaxy J7 Pro come with the incorporation of various features such as Ultra Data Saving, S bike mode, S Power Planning. Speaking of the technical specifications, the Galaxy J7 Max sports a 5.7-inch full HD display and is powered by an octa-core MediaTek processor clocked at 1.6GHz. The smartphone comes with 4GB of RAM and 32GB of internal storage. It is backed by a 3300mAh battery. On the other hand, the Galaxy J7 Pro comes with a 5.5-inch full HD, and is powered by a 1.6GHZ octa-core Exynos processor. It has 3GB of RAM and 64GB of inbuilt storage. It has a battery capacity of 3600mAh. Both the smartphones come with 13MP rear and front camera sensors, with all the sensors featuring LED flash, runs Android 7.0 Nougat, come with three slots, and are available in Black and Gold colour options. While the Samsung Galaxy J7 Max costs Rs 17,990, the Galaxy J7 Pro is priced at Rs 20,990. n
www.mymobileindia.com
july 2017 | 35
First Look
justin Intex ELYT e7 A feature-rich device
H
omegrown
Intex
Technologies has come up
with a new feature-rich 4Genabled smartphone, the ELYT e7. In the terms of specs, the ELYT e7 comes with 5.2-inch HD IPS display coupled with a 2.5D curved glass protection. It is powered by a1.25GHz & 64bit quad core Mediatek processor, which is coupled with 3GB of RAM and 32GB of internal storage that can be expanded up to 128GB. It runs on the latest Android 7.0 Nougat operating system. The smartphone is backed by a 4020mAh battery, which claims to deliver a talk-time of 15-16 hours along with a standby time of more than 15 days. On the camera front, the ELYT e7 comes with a 13MP camera on the rear with LED flash. While on the front, the smartphone packs a 5MP selfie shooter. The smartphone is equipped with latest bio-metric security fingerprint sensor at back panel. It has Matrabhasha service that enables communication in 21 regional languages including Hindi. The device is exclusively available on Amazon.in at a competitive price of Rs 7,999 in Gold colour. n
36 | july 2017
MYMOBILE
Lephone W2 A competent entry level smartphone
L
ephone, the leading Chinese smartphone maker, has introduced lephone W2, an entry-
level 4G VoLTE budget smartphone, to its
First Look
justin
smartphone series which should meet the needs of consumers looking at a quality phone at an affordable price. “Lephone is leveraging a platform with an affordable yet power packed device, as it offers the flexibility to address users’ increasingly varied demands,” points out Vinod Pandit, Business Head, Lephone Technology Pvt Ltd (India). n
W2 Technical Specs Display:- 11.43 cm(4.5) FWVGA display Network:• 4G TDD: B40 (2300 MHz) • FDD: B3(1800 MHz)/B5(850 MHz) • 3G B1/ B8 • 2G GSM : B8/B3 Memory:- 8 GB ROM + 1 GB RAM Expandable Memory: Upto 32GB” Camera:- 2MP rear with LED Flash, VGA front camera OS:- 360 based on Android 6.0, Marshmallow CPU:- 1.3GHz Quad Core Processor SIM:- DUAL SIM(4G + 4G) Sensor:- G sensor Connectivity:- GPS/AGPS , Wi-Fi/ Wi-Fi Tethering, Bluetooth, FM radio, 3.5mm Jack Colours: White, Black, Golden
www.mymobileindia.com
july 2017 | 37
First Look
justin Samsung Galaxy Tab S3 Time to Tab!
S
amsung Electronics has launched the tablet, Samsung
flash and a 5MP front camera and supports Pogo keyboards
Galaxy Tab S3, in India offering a premium on-the-go
that require no separate charging or pairing. The Pogo
experience for users. The new Galaxy Tab S3 delivers superior
keyboard with deep key strokes adds to the ease of writing.
video and gaming experience along with superior multitasking
The Galaxy Tab S3 will be available to consumers at a price
capabilities and versatile usage as a productivity device with
of Rs 47,990 and will come in Black and Silver colours.
the advanced S Pen in-box.
Under a special launch offer till July 31, Galaxy Tab S3 will
The Galaxy Tab S3, with a 9.7-inch Super AMOLED
be offered with one time screen replacement at Rs 990 within
display and a 6mm thin metal frame, weighs just 434 grams
a period of 12 months from purchase and Reliance Jio’s
and has an elegant looking glass back.Galaxy Tab S3 is
double data offer of 28+28GB a month at Rs 309, valid till
powered by a Qualcomm Snapdragon 820 processor (Quad
December 31. n
Core 2.15GHz + 1.6GHz), 4GB RAM and 32GB internal memory that is expandable via microSD up to 256GB and runs Android 7.0 Nougat. Galaxy Tab S3 comes with Quad Speakers professionally tuned by AKG, fast charging capability and a 6,000mAh battery which supports 12 hours of Video Playback. The tablet is offered with a 13MP auto focus rear camera with
38 | july 2017
MYMOBILE
Moto C Plus A Budget Biggie
L
enovo-owned Motorola has brought its new budget
core processor that can handle multiple apps at once and
smartphone called the Moto C Plus, which offers a
4G speed lets you stream music and videos smoothly.
powerful battery, latest OS, advanced selfie camera and loads of style, at a price that fits your budget.
With Android Nougat 7, the Moto C Plus will help you to go through your busy day and switch effortlessly between
The Moto C Plus has a 5 inch HD display with a micro-
work and personal phone numbers with the dual SIM slots.
textured back cover available in Pearl White, Starry Black
And let’s you store more apps, photos and music by popping
and Fine Gold.Moto C Plus packs a huge battery of 4,000
in a microSD card with the dedicated slot for the same.
mAh that lets you go up to 30 hours on a single charge. Along
The Moto C Plus sports an 8 MP auto focus rear camera
with strong battery, the Moto C also features a 64-bit quad-
you can capture stunning photos even in low light anda 2MP
First Look
justin
front-facing camera featuring its own selfie flash capture great photos wherever you are, whenever you want. Moto C Plus will be available at Rs6,999 exclusively on Flipkart. n
www.mymobileindia.com
july 2017 | 39
First Look
justin OnePlus 5 The Next Big Thing
C
hinese smartphone maker OnePlus has unveiled its most powerful device till
now in the form of OnePlus 5 in India that comes in 6GB and 8GB variants featuring dual-lens camera system at the back. The flagship smartphone will be the next stop for the BBK clan, OnePlus, after the success of OnePlus 3T. OnePlus 5 is powered by Octa-core Qualcomm Snapdragon 835 processor. The device will house 16MP + 20MP rear dualcamera combination and 16MP front selfie camera. The company claimed that OnePlus 5 has the highest smartphone camera resolution yet. The 5.5-inch full-HD display smartphone comes with a “Dash Charge” technology that gives a day’s power in halfhour charging. The phone gets its power from a 3,300 mAh battery. Connectivity options in the device include Bluetooth 5.0, NFC, GPS, Wi-Fi and 4G LTE. OnePlus 5 runs Android 7.1.1 Nougat based Oxygen OS 4.5 out of the box and supports dual Nano SIM cards. The OnePlus 5 will be available in two variants of 6GB RAM/64GB memory and 8GB RAM/128GB memory and will be available in India for Rs 32,999 and Rs 37,999, respectively. The device is an Amazon India exclusive. n team@mymobile.co.in
40 | july 2017
MYMOBILE
In Conversation
chief speak
“Panasonic Is Transitioning From Hardware To A Solutionsoriented Company� With 2.5 percent market share in the handset industry, the Japanese electronics major, Panasonic, is pushing itself hard into the other verticals of consumer durables such as 4K, OLED, LCD and DSLR professional cameras. The company is planning to expand its B2B, B2C and smartphones business across the country, targeting the Tier 2 and 3 customers. Manish Sharma, President & CEO, Panasonic India & South Asia, Vice President, Appliances Company and Executive Officer, Panasonic Corporation took out some time from his busy schedule and spoke with Haider Ali Khan of My Mobile magazine and shared his expertise and knowledge.
MYMOBILE
Panasonic carries a legacy of almost hundred years and counting.
trying to expand the business collaboration with leading partners
What could be that one thing with which we can identify with the
in the fields where we have technological superiority like storage
Japanese major? 2018 will mark 100 years for Panasonic and one
energy solutions and security and surveillance so that we can
thing that has differentiated us from the rest is ‘Technological
maximize the contribution to Indianmarket and for B2C, we will
Innovation’. Be it transition from hardware to software or, adoption
further expand the wide variety of product line-up which meets
of disruptive technologies such as IoT or, AI, we have constantly
the various needs of Indian consumers and accelerate the product
evolved to meet the demands of our consumers.
development which satisfies the Indian needs of security, safety and comfort. We aim to provide products and services that offer
How Japanese is Panasonic mobile handsets? What are the critical
more value to our customers.
Japanese technological or manufacturing inputs that go in your handsets? Being a leader in innovation and technology lot of
The large screen panels from Panasonic are quite popular among
research and development is done before we launch a product
the buyers. Where do you stand in 4K, OLED and LCD category as of
in the market. Panasonic smartphones have always been about
now and what are your aspirations? In TV segment, we have around
the unique metal-body design, quality and technology which we
7.5%-8% market share and in 4K we are at 5 percent. With
develop as per the requirement of the consumer.
introducing more models in the TV segment, especially 4K, we
Recently, we launched AI assistant – Arbo based smartphones (ElugaRaymax and Ray X) which understands the user behavior, maps daily activities accordingly making their life easier.
aim to capture 10% market share in the TV panel segment as well as 4K segment by the end of this year. Strengthening our 4K TV line-up, we introduced of our 4K UHD TV range - EX750 and EX600 series. Equipped with Hexa
What are your mobile handset manufacturing plans? Where are your
Chroma Drive Pro, high brightness panels and sophisticated smart
mobile handsets manufactured or sourced from? What is the value
features, the new range ensures that our customers will get the
addition in India? Panasonic has smartphone manufacturing
maximum impact from the 4K resolution, enhancing the viewing
facilities in Noida factory and manufactures 8 lakhs phones in a
experience. It also has Cinema Display design to show exactly what
month. The investment in such facility has been over a 100 crore
the filmmakers intended, by combining wide colour gamut or a
and more than 80% of our smartphones are locally assembled. We
Studio Colour HCX2 processor which boosts the picture quality
have also increased our focus to increase distribution channels in
and combines fine control of the physical backlight operation
Tier2 & 3 cities as we foresee immense growth from those centres.
with additional processing to deliver better localisation of black
Earlier, Panasonic had presence in 70-80 cities which has now
levels. In addition to introducing new products in all segments,
increased to more than 500 cities.
we constantly provide new enriching solutions so that consumers
In Conversation
chief speak
get a more fulfilling and extravagant experience more efficiently What would be your marketing and promotion strategy to counter
and sometimes even cheaper than before.
growing aggressiveness of Chinese and Korean mobile handset majors – given the fact that now mobile companies are going in for
We have been hearing a lot about your Invisible TV. When is it coming
huge, expensive brand associations to gain mindshare and market
to India? As it is still at a premature stage, it will take couple of years
share? As mentioned earlier, Panasonic is transitioning from
to make it available in the market. But India definitely will be one
hardware to a solutions-oriented company that offers the best-in-
of the first few countries where we will launch the product.
class services to its connected customers. Our products featuring intelligent technology i.e., AI assistance, will be the game-changing
Companies have started selling the QLED TV’s here. Your thoughts
innovation in the coming times.
on that and do we expect something similar from Panasonic? As of now, we are focusing on introducing more 4K TV range. With 4K
In your India portfolio, what would be the market share of mobile
resolution further enhanced by the introduction of HDR display
segment? Currently our market share is 2.5% in the mobile
technology, the market for 4K TVs in 2017 is growing without
segment
signs of slowdown. Sales of 4K ultra HD TVs are poised to grow by a further 72% by the end of 2017 and will account for more than
What vertical is going to be your main focus in the coming
a third of the worldwide TV. We recently launched a new series of
years? Will it be smartphones, TV’s, air conditioner’s or any other
4K UHD TV along with UA7 sound-system to provide a cinematic
consumer goods? The plan is to expand our B2B, B2C and
experience to the consumer, with high picture quality and sound,
smartphones business across India. For smartphone we want
accurate to the filmmaker’s original vision. n haider@mymobile.co.in
to expand our reach to tier 2 and tier 3 cities. For B2B, we are
www.mymobileindia.com
july 2017 | 43
lead story
Limelight
Nokia –
Can this phoenix rise again?
D
o brands have rebirth? The common wisdom is that once a brand goes into the slip sliding mode, it’s nearly impossible to pull it back. And brands go into oblivion due to many reasons;
some are galloped by others – remember Compaq; and some die because they read the future wrong – remember Oldsmobile, a 100 year plus brand that stuck to its big car designs when consumers were fast changing their preferences to compact vehicles. Examples are aplenty and not many dead and gone brands are known to have a rebirth! Fortunately for Nokia, once the global mobile handset major and the undisputed king of mobiles in India too where till 2012 it led the volume by a wide margin over the nearest competitor Samsung, the brand had remained alive even when the product and sales had long gone. The brand Nokia carried a huge price tag on its equity too even at its worst ebb, 2014 to be precise, when it had a valuation of over USD 2 billion, something which apart from top 5 Indian (corporate) brands cannot match even today. And fortuitously again, before the brand could
44 | july 2017
become just another chapter, however glorious, in the
with the Chinese electronics manufacturing giant TCL
books of mobility history books, before the brand value
Corporation or what TCL had with Alcatel much earlier.
was completely eroded, it was brought back by a group
Simply because, TCL has little emotional or ‘value’
consisting largely of former Nokia employees – HMD
connect with the brand BlackBerry. The arrangement was
Global - which obtained the right to use Nokia brand for
primarily aimed at leveraging and blending TCL’s low cost
its mobile handsets and now proudly calls itself “The
manufacturing value proposition with the mega brand
Home of Nokia Phones”.
BlackBerry to remain relevant in a business environment
In spirit, the December 2016 arrangement between
where though the handset numbers have been rising
HMD and Nokia is quite unlike what BlackBerry had
but margins have been fast shrinking. As per a Strategy
MYMOBILE
Riding on the saddle of unprecedented nostalgia and brand equity, Nokia has an enviable opportunity to make good of its second inning. Nonetheless, how it navigates the changed course and responds to new realities and challenges will largely determine its success.
Limelight
lead story
By Shelley Vishwajeet
www.mymobileindia.com
july 2017 | 45
Limelight
lead story Analytics’ report, more than 95% of the phenomenal USD 53.7 billion profits made on smartphone sales last year were cornered by just two companies –
“We are scripting a
Apple and Samsung - implying that vast majority of smartphone manufacturers
Now that HMD is all set to re-launch the iconic brand Nokia again in India, how
are either making miniscule marginal
confident are you of regaining the past glory? We are extremely energized about
money or incurring losses despite
the opportunity - we are scripting a new chapter for Nokia phones. We are
cornering volumes. In this business
here to capture the hearts and minds of this next generation - not through the
environment, the BlackBerry-TCL
tech and spec race but through a new inspiring purpose-led-approach that
arrangement looks perfect on paper
capitalizes on the overall user experience. HMD’s ambition is to set a new
but then the slide in Blackberry’s
standards in design, material quality and manufacturing innovation across
volume hasn’t stopped.
every tier of products by continuing to build on all the hallmarks of a true Nokia
In contrast, Nokia-HMD arrangement appears to have more synergy,
phone experience – reliability, quality and usability. We are confident that our smartphones will resonate strongly with the consumers.
both in spirit and substance. And if you add Foxconn, which is going to
Nostalgia and past reputation works up to a certain point, though giving a strong
manufacture Nokia phones in India for
base to build upon. But you will need to demonstrate your product superiority and
India, the combination looks even more
overall value proposition to really carve out a niche in the flourishing but highly
attractive. The promise that Nokia-
competitive Indian mobile handset market. How would you appraise yourself vis-
HMD holds has been acknowledged
à-vis competition in terms innovation, design and production quality and other
by investors and market watchers the
related parameters? Nokia is a trusted and well-loved brand across the world. It
world over, the proof being over 200%
enjoys unrivalled brand awareness and an iconic status for design, reliability
jump in Nokia’s brand valuation the day
and usability. Our range of smartphones draws from these hallmarks of the
the agreement between Nokia-HMD
Nokia phone heritage. The strong design innovation combines with the best
was made public. Today, the Nokia’s
of Android to give consumer what they need. We are the only manufacturer to
brand value is being quoted at above
promise regular updates to Android. In addition, we will always be competitive
USD 6 billion, taking it again on top
on specs but we will integrate specs to offer a better every day experience to
of the chart in its homeland – Finland.
our consumers.
And as per Brand Finance’s stats, only four Indian brands – Tata, Airtel, LIC
What will be the major pillars/components of your strategy for regaining Nokia’s
and Infosys - carry a higher brand value
foothold in Indian market in terms of handset offerings, target audience and other
than Nokia today. Still, by its own
promotional aspects? We keep the consumer at the center of everything we
standard, this should be little solace
do. We have already shared our consumer focused product philosophy with
to Nokia/HMD as it remains a long long
you – our products will always have these three things in common – they will
way from its highest valuation of USD
offer a great every day user experience; they will bring design and materials
33 billion in 2008 when it was ranked
innovations and always offer pure, secure and up-to-date version of Android.
world’s 9th most valuable brand.
To complement this product strategy, we are investing significantly in
Nonetheless, there is little doubt
building channel strategies. We’ve announced that we will have over 400
that people haven’t stopped betting
exclusive distributors, giving us a reach of over 80,000 retail outlets. We realize
on its potential and that should boost the morale of its new flag-bearers. The buzz and hype surrounding brand’s re-
drumbeats as Nokia – an indication
successful second inning? Can the
launch with iconic 3310 at MWC 2017,
of the nostalgia and goodwill that the
hype be translated into sales – the
Barcelona was unprecedented as it
name Nokia still carries.
ultimate thing that really matters in
got more than 70,000 mainline news thousands and thousands of blog
The Positioning and Promotional Strategy
posts. No brand has been welcomed
But will nostalgia and residual brand
back with so much enthusiasm and
equity suffice to assure Nokia a
articles and television coverage besides
46 | july 2017
business? As the saying goes, much water has flown down the river since Nokia came back on the shelves again. The dynamic global handset
MYMOBILE
new chapter for Nokia phones” the importance of a good after sales network and that’s why we are setting up Nokia Mobile Care in over 300 cities and with a pick-up facility in another 100 cities. One believes that feature phones will be a strong part of your product bouquet but as buzz goes they are likely to be priced
Limelight
lead story
on the higher side as compared to competing products/brands with similar features? Do you think general consumers are still prepared to pay a premium for Nokia brand? Yes, feature phones are an important part of our business. Nokia has always had a very human approach. It has always stood for democratizing technology. True to this, we will always have products that will appear to a wide spectrum of consumers. We will continue to launch products that allow us to ‘connect the unconnected’ and empower them via mobility and linked services. That said, feature phones also make a lot of commercial sense. There are markets across the world which still have a sizeable number of feature phone consumers. India is one such market. According to a recent report by Cyber Media, mobile handset shipments touched 265 million in 2016 with feature phones alone making up about 59 per cent of the overall market.
Ajey Mehta, Vice President India, HMD Global
Our feature phone range starts at Rs 1,299/-with Nokia 105
price points. We are democratizing the pure Android experience
and we have products such as Nokia 130, Nokia 150, Nokia
for consumers by offering it across price points and marrying
216, Nokia 230 and Nokia 3310.
it with the Nokia value proposition on hardware and consumer innovation.
How do you see the competition in the smartphone segment? Do you think you can carve out a niche in this segment too? Absolutely, we
Please elaborate on your manufacturing plans in India? Will Indian
put the consumer at the center of everything we do. We spent a
production base also serve other international markets? Yes, all our
lot of time talking to existing Android consumers, understanding
phones (smartphones and feature phones) will be manufactured
their pain points and have taken those inputs while developing
in India
our range of smartphones. While improving life experiences such as longer battery life were universal consumer asks, some
With Apple firming up its India manufacturing plans and Optimeus
of the things Indian consumers specifically asked for were – a
Group (BlackBerry) too planning its second debut, does rising
better outdoor viewing experience and a dual sim phone with
competition a cause for worry for you? Competition is always good
a separate slot for memory specifically at Nokia 5 and Nokia 3
for the consumer. n
market, specially the smartphone
old warriors like iPhone and Samsung
mobile handsets. The new warriors
market, has been evolving at a
too with gusto! A new mighty ‘House
have one simple philosophy and poser
superfast pace and has undergone
of Mobile’ with the badge of ‘BBK
to competitors - do whatever you do,
dramatic changes since Nokia went
Electronics Corporation’ has sprung
whatever you offer, we will offer the
out of the race in 2014. There are new
up offering three of the world’s top
same or better but at a lower price
boys on the block and they are really
10 smartphone brands – Oppo, Vivo
point. The new boys have upstaged
damn smart, restless and aggressive
and OnePlus – in its arsenal. And this
iPhone in their homeland, in the
and they have been challenging the
is beside Huawei, another citadel of
number game at least, and are restive
www.mymobileindia.com
july 2017 | 47
Limelight
lead story “We want to unite Nokia and millennials – by illuminating stories that we believe they will relate” Indian mobile phone market remains the fastest growing and the second largest one in terms of volume but it has also become quite crowded and highly competitive. Against this backdrop, what would be HMD’s broad sales and marketing strategy to create a niche for itself? In India, Nokia is a household name and a much loved and trusted brand. Our brand awareness is at 95%. Given this, we believe we don’t need to make significant investments in brand building. Our strategy will be primarily focused on our incredibly strong and differentiated portfolio of products and driving product trials. We will be present across mediums relevant to our TG and our spends will be optimized accordingly. At a brand level, we will hope to share a new, inspiring, and purpose-led approach centered around authentic stories under #UniteFor. What would be the core brand message of Nokia in its new inning? Nokia is a truly loved brand – the brand is known for Quality, Simplicity, Reliability and Distinctive Design. It stands apart on human centricity. We are here to capture the hearts and minds of millennials by sharing a new, inspiring, and
Jyotsna Makkar, Head of Marketing, India at HMD Global
purpose-led approach centered around authentic stories. To
Mobile handset players are spending really big on brand visibility,
bring these stories together, we are taking a different approach,
promotions and associations. What plans do you have to quickly
a bold approach, a more human approach. We believe that while
gain mindshare amid this? Are you looking at some high ticket
technology has moved forward, it hasn’t been enough. Our lives
associations with Bollywood or Cricket or something on these lines?
are overflowing with connections; but we are lacking meaningful
Nokia is a much loved and trusted brand. Our brand awareness
connections. We are probably ‘disconnected’ in a connected
is at 95%. In India, Nokia is a household name and pioneered
world. Through our new purpose, we hope to reflect, support
mobility in the country. Given this, we believe we don’t need to
and share these amazing stories with fans the world over under
invest in brand building. We will not specifically seek out celebrity
#UniteFor.
endorsement as a strategy, but will instead construct our brand narrative and our campaigns to communicate our brand beliefs.
What makes you really optimistic about Nokia’s second inning?
We want to unite Nokia and millennials – by illuminating stories
Nokia continues to be a highly recognized, trusted and respected
that we believe they will relate to, and by partnering them in
brand across the world. The brand enjoys over 95% awareness in
creating more. If a story revolves around a well-known person,
India. In a recent study done by Nokia, 21% of consumers who
we will pick that story because it’s worth telling and sharing, not
are not currently Nokia customers strongly intend to purchase a
because of the celebrity.
Nokia branded product in the future. The brand is still considered high on beliefs such as trust. As recent as May 2017, Nokia
What would be your primary sales channel – online or offline? We
emerged as India’s most trusted brand for 2017 in the personal
have a channel agnostic approach. Nokia 5 and Nokia 3 will
gadgets category and ranks 14 among the 1000 most trusted
be available exclusive online. And, Nokia 6 will be available
brands in India, based on a research by Trust Research Advisory.
exclusively on Amazon.in
Since we announced the next chapter for Nokia phones, over
48 | july 2017
30% of traffic on our social channels and website is coming
Have you set any target for the market share gains for the next few
from India. Then there is our strongly differentiated product
years? As a policy, we do not speculate on market share or other
portfolio along with a multi-layered distribution network and
market related data. Our ambition is to be among top smartphone
Nokia Mobile Care.
players globally in the next few years.
MYMOBILE
to conquer other territories too. And,
Thankfully again for Nokia as it will
they can really teach a thing or two
not have to spend that kind of money
to even the most celebrated western
on brand building! As per HMD’s own
So what route it will take as far
marketing gurus when it comes to the
survey, the brand awareness in India
its brand communication line is
art of brand promotion– a new found
is close to 95%. So one can say it is
concerned? Both Ajey Mehta, VP India
skill set they acutely lacked not much
starting with a fairly low handicap when
for HMD Global and Nokia’s chief flag-
long ago. Who would have imagined
it comes to mobile course. That’s a big
bearer in India and Jyotsna Makkra,
even two years back that a Chinese
plus for a company which for now will
Marketing Head India for HMD Global
mobile brand would be signing a Rs
be operating on a very tight budget.
make it amply clear that they will not
1000 crore cricket association deal
Still, sooner or later HMD will need to
go for celebrity endorsements or high
in India?
shell out a tidy sum if it wishes to turn
profile event associations but instead
brand awareness into mindshare and market share. No escaping that!
Limelight
lead story
“Going ahead, Nokia would definitely need to build on the capabilities it was known for– ergonomics, reliability and battery life to become a significant player once again” Do you think Nokia brand still carry value and will be able to attract consumers? The Nokia brand was associated with a generation who came into the mobile experience starting in 1998 and till about 2010. It more or less began dying in about 2008 and died a complete death in about 2010. Since then, the brand recall value amongst the current “mobile generation” is almost zero and am sure very few even know the Nokia name. They are more tuned with Samsung / iPhone / Vivo / Oppo etc., and are more tuned to a smart phone experience. However, in the semi urban / rural areas, there are still a lot of Nokia devices in use – hand me downs from the metros / urban areas and these devices are rugged enough to still be in use today. So coming back to the question of “Carrying a brand Value” amongst the user segment that matters – it should be low, but amongst the upper crust of the user segment which did have the “love for Nokia” in the good old days, has moved up to smart phones, where Nokia is not present / has a limited offering, it still can be effective. Yet, considering the sell-out of the first device online, it’s more of a nostalgia and an old love which prompts users to buy the mobile at this point. It’s more like the brand love “Royal Enfield” which fans had for the nostalgia, but then Eicher improved the whole technology, brought the bike upto date on technology and offerings and at par with the
Taron Mohan,
customer expectations and is today a premium product.
CEO, NextGen Telesolutions Pvt Ltd
Going ahead, Nokia would definitely need to build on the
www.mymobileindia.com
july 2017 | 49
Limelight
lead story capabilities it was known for – ergonomics / ease on UI / UX /
built on today also. Device ergonomics was also their edge….
reliability and battery life to become a significant player once
Can still be capitalized.
again. As HMD plans to manufacture Nokia phones in India and with Nokia has launched the iconic 3310 in its new avatar but a hefty a
Foxconn firmly behind it, will that be a big big advantage for Nokia
premium pricing of Rs 3310. Do you think there will be many takers
in India. This needs to be coupled with a global hardware and
for this feature phone? Not in the volumes to have a significant
software design team / capabilities to bring about a product
dent in the mobile handset market – either snatching away a
which still will have a great recall value for the features
market share from the mass segment or to build its own mass
that it was known for and continues to build this edge over
following. It would be more of establishing its own “premium
competition.
segment” with a dedicated following which will keep the With Chinese brands fast dominating the market and Samsung
mobile for the “love of Nokia”.
firmly saddled at the top, what kind of competition can one expect While purchasing a phone, what is uppermost in an average Indian
for Nokia in the smartphone category? A strong and tough one –
consumer’s mind? Do they go by the brand or by features or value
every manufacturer would like to “claw” at Nokia and ensure
for money? Amongst the middle and the lower segment – it’s a
that it does not make a dent in their highly competitive market
combination of Value for money and the brand. In the upper
share numbers. And remaining at the top10 is very tough,
segment, it’s more feature driven and we can sometimes pay
particular when the customer expectations on a mobile are
a premium for a unique feature.
very high today. They need to meet and exceed customer expectations to build a significant market share.
To re-script the success plot, what are the areas where does Nokia (HMD) need to focus upon? Entertainment and gaming capabilities on devices – they were known for this edge on devices, and ought to continue there. There is little room in the enterprise segment for a new entrant and the volumes here are insignificant. As an alternate, with the whole world going about financial services on mobiles and the fact that there are no secure mobile devices in the mass market segment, why doesn’t Nokia focus on this segment and build its own niche here? Does Nokia have the potential to become a significant player in the smartphone category? It needs to choose a focus area to market their mobile devices – a feature that appeals to the masses – battery life / reliability and ease on the UI / UX. These were the core competencies with Nokia in the good old days and can be
50 | july 2017
focus on innovative and human
- by connecting to the connected
values driven product connect
generation via intrinsic and
strategies and campaigns.
deeper human values. The same
(Please read Ajey Mehta and
will be reflected in its promotional
Jyotsna Makkar’s interviews for
and communication line too.
Pekka Rantala, Chief Marketing
In effect, Nokia will not be
Officer for HMD Global, who
opening its campaign taking
was recently in New Delhi for
the spec route but will take an
Nokia smartphones launch,
altogether different approach to
voices the same sentiment. “The
reclaim its position under the sun
Nokia brand is still one of the
MYMOBILE
“The Nokia brand is still one of the cornerstone elements and it allows us to take a difference stance in the market — not just tech alone. We are able to bring not just a technology angle but also a human angle” – Pekka Rantala, Chief Marketing Officer, HMD Global cornerstone elements and it allows
Nokia doesn’t have the capability to
for whom certain deeper values
us to take a difference stance in the
offer the best of technologies but
associated with a brand are strong
market — not just tech alone. We are
flaunting specs is not going to Nokia’s
influencers in making a product choice.
able to bring not just a technology
communication line. “We want to
It’s like – Nokia or Samsung – same
angle but also a human angle. This
appeal to more intrinsic and deeper
features, same price, but different set
philosophy we believe will help us
human values”.
of customers will have different raison
also as we take a different approach
Only time will tell how successful
to Android, for example.” Jyotsna
will this strategy be but there is
Makkar is quick to clarify that taking
no doubt that there are scores of
Product and Sales Strategy
a different route in no way implies that
enlightened and new age consumers
Nokia was synonymous with feature
d’être to opt for one of them.
july 2017 | 51
Limelight
lead story
Shobhit Srivastava, Research Associate, Mobile Devices & Ecosystems, Counterpoint Research
“Nokia as a brand holds a lot of potential in the Indian mobile phone market. Mating that brand name with the right devices will be the key to success for Nokia”
Do you think Nokia brand still carry value and will be able to attract
focus on distribution since a lot of Nokia fans still come from Tier-3,
consumers? Nokia as a brand still holds a sentimental value for an
Tier-4 cities, reaching them will be key to increase sales in India.
Indian consumer. And the company has the opportunity to play on this sentimental value. Apart from this Nokia’s name still is
Does Nokia have the potential to become a significant player in the
associated with durability and quality which again is a plus for the
smartphone category? Indian smartphone market is very fragmented.
company.
There is a low end segment where key players are the Indian brands, mid end segment dominated by the Chinese players and high end
Nokia has launched the iconic 3310 in its new avatar but a hefty a
segment dominated by Samsung and Apple. Nokia fits right into
premium pricing of Rs 3310. Do you think there will be many takers for
the mid-end segment as it is the highest growing segment. The
this feature phone? The price point of Rs. 3310 is definitely high
company will face the maximum competition from the Chinese
considering the competition in feature phone segment lead to a
players that are driving the growth for the segment. Nokia has the
drop in feature phones prices long back. But the durability and
potential to gain market share back from these players only if it
quality factor that comes with a Nokia 3310 badge name, might
plays the game right.
be able to attract consumer that just need a push to go back to Nokia days.
As HMD plans to manufacture Nokia phones in India and with Foxconn firmly behind it, will that be a big big advantage for Nokia in India.
While purchasing a phone, what is uppermost in an average Indian
Now that 86% of the total mobile phone shipped in India are
consumer’s mind? Do they go by the brand or by features or value
domestically assembled its only right for Nokia to do the same.
for money? Indian consumers have always been value conscious.
The company will be able to save on the customs duty to keep the
Generation Y does a lot of research online before choosing their next
prices of the mobile phones competitive.
purchase. By giving maximum value for money, Chinese players have been able to attract a huge customer base from Indian brands
With Chinese brands fast dominating the market and Samsung firmly
and Samsung, Nokia again will have to play the same game. In
saddled at the top, what kind of competition can one expect for Nokia
addition to giving the right value for money, Nokia can also run
in the smartphone category? In the mid-end segment that Nokia will
campaigns and advertisements to bring back the memories
be focusing first the main competition for the company will be the
associated with the brand.
Chinese players. Nokia will also face competition from Samsung’s J series and On series smartphones. Although no Indian brands
To re-script the success plot, what are the areas where Nokia (HMD)
has a viable contender in the mid-end segment, Nokia will face
needs to focus upon? Nokia will have to keep in mind the competition
competition from them in the feature phone segment, along with
it will face in the specific price segment it is targeting. The company
iTel that managed to gain significant market share in a small
should focus on giving the right features in the right price segment.
amount of time. Finally, Nokia as a brand holds a lot of potential in
To differentiate itself, the company can focus on durability and
the Indian mobile phone market. Mating that brand name with the
quality that its name is associated with. Nokia will also have to
right devices will be the key to success for Nokia. n
52 | july 2017
MYMOBILE
phones. The Nokia 1100 has been
“Nokia somehow gives you that ‘kick’,
the largest selling mobile phone in the
where you would like to flaunt it,”
history of handsets – it sold more than
says Ankita Sharma, a senior retail
250 million units during its existence.
industry professional in her thirties.
The 3310 was another blockbuster
Keeping two different phones, one
– with more than 126 million units
smartphone and another a feature
sold! And unlike most parts of the
phone, is a common and done thing
world, India remains a strong and still
in many countries. Nokia would surely
a growing market for feature phones
love to see this trend catching up in
and outsells smartphones in terms of
India too.
volume. Close to 60% of all the phones
Nonetheless, Nokia must be
sold out here are feature phones and
acutely aware that if it has to become
last year, Indians bought more than
a relevant player in India again, it
145 million feature phones. This is
will have to get a strong foothold in
a market HMD/Nokia has strong eyes
the smartphone segment too. This
on. And with Nokia coming, even up-
is a segment which gives margin but
scale consumers in metros may love
where competition is fierce and this
to flaunt a Nokia feature phone along
is a really an untested market for the
with smartphone.
HMD think tank. The newly launched
Limelight
lead story
Nokia 3, 5 and 6 smartphone range do look worthy offerings but like pointed out earlier, samrtphone game has today boiled down to – more bang for the bucks. So, Nokia is going to be there in both the handset segments and is going to follow multi retail platform strategy. For feature phones, it has opted for offline channels, but for
analysis, the positives for
6 will be available exclusively on
Nokia measure out the challenges
Amazon for now, Nokia 3 & 5 can be
by a long hand. Brand Nokia still
bought off the shelf.
has a phenomenal awareness which
The Road Ahead
translates into saving of hundreds of crores in brand building; it has a
So is it going to be a smooth sailing for
strong and proven team in place; its
Nokia in its second inning? Experts’
global R&D team is top class, and
opinions are divided. While Shobhit
icing on the cake is its manufacturing
Srivastava of Counterpoint Research
partnership with Foxconn in India
believes that Nokia’s brand value
which is headed by a very distinguished
gives it a strong base to quickly carve
man called Josh Foulger, who has had
out a market for itself; Taron Mohan,
a deep professional and emotional
CEO of NextGen Telesolutions, on the
connect with the brand, who would
other hand feels that the road ahead
definitely ensure a great build quality
is going to be really tough for Nokia
and cost competitiveness for HMD/
as market dynamics have completely
Nokia products. The going certainly
changed since its last inning. (Please
looks promising! This phoenix looks
read adjoining experts’ interviews for
all set to rise again! n
www.mymobileindia.com
Yet, in the final
smartphones, it’s a mix. While Nokia
shelley@mymobile.co.in
july 2017 | 53
In Conversation
face to face
“We are delivering a differentiated customer experience by introducing technologies that would enhance in-car experience” Digital applications are transforming the driving experience by propelling the conventional mechanical regimen into a holistic enriching experience. And Ford, the global automobile major, has always been at the forefront in leveraging the power of technology for the benefit of its aficionado. Taking this mission forward, the company has now introduced the all new Sync AppLink with five newly added Apps, designed to suit Indian conditions and preferences. To talk about Ford’s latest offerings, Haider Ali Khan caught up with Julius Marchwicki, Director Connected Vehicle & Services at Ford Asia Pacific who was in New Delhi recently. Mr Marchwicki deliberated in detail about the app and Ford’s commitment in making the drive much easier, comfortable and entertaining for the customers with the new Ford Sync AppLink. He also shared his views on the future of connected cars that how Ford is pioneering the innovations. Excerpts… How is the new Ford Sync AppLink going to make life easier for a daily commuter? From staying informed to entertained, ordering a quick meal to groceries, hailing a cab or planning a weekend trip, consumers today are leading increasingly connected lives. There isn’t any alternative to the need to stay connected on the move or while driving. However, smartphones are also a big source of distractions, especially while driving. Ford SYNC AppLink addresses customers’ need for connectivity even on the go, without compromising on safety. The innovative platform allows drivers to access and control compatible smartphone apps through voice commands or the invehicle touch screen, while ensuring they can keep their hands on the wheel and eyes on the road, always. So if Ford owners want
54 | july 2017
to listen to their favorite music or need
Endeavour and Sports Car Ford Mustang.
news updates, they would just have to say
customer experience by selling cars that
the words and SYNC AppLink will make it
How did you select these five apps and are
they want and value and introducing
happen.
they India specific only? Indians almost
technologies that would enhance their
on an average spend 12 hours per week in
in-car experience. As customers embrace
a vehicle, which is longest duration in this
technology, we would be ready to offer
SYNC AppLink is available across all Ford
entire world. Is that an opportunity for Ford?
them unique solutions through their
nameplates in India -- hatchback Ford Figo,
According to a survey by Ford across Asia
smartphones or AppLink that also exceed
Compact Sedan Ford Aspire, Compact
Pacific, a majority of Indian consumers
their expectations.
SUV Ford EcoSport, Premium SUV Ford
spent 12-hours or more behind the wheel in
In which of your models is AppLink available?
a week, the highest across the region. Most
What is the future of connected cars and
respondents to the survey in India also
where does Ford stand in this space? In one
“Ford SYNC AppLink addresses customers’ need for connectivity even on the go, without compromising on safety. The innovative platform allows drivers to access and control compatible smartphone apps through voice commands or the in-vehicle touch screen, while ensuring they can keep their hands on the wheel and eyes on the road, always”
indicated that staying connected
of the most significant strategic shifts in
to their favorite music or news
our history, we are expanding our business
as their preferred activities
model to be both an auto and a mobility
while on the move. The
company. Our strategy involves continually
choice of app partners
strengthening and investing in our core
for SYNC AppLink
automotive business, while aggressively
catalogue draws a
pursuing new emerging opportunities
leaf from these very
through Ford Smart Mobility – our plan
behavioral aspects
to be a leader in connectivity, mobility,
and address interests
autonomous vehicles, the customer
and activities drivers
experience, and data and analytics.
and car occupants
Not just connected vehicles, we are
most frequently engage
moving very fast on autonomous vehicle
in while on the move.
In Conversation
face to face
technology development as well. We have outlined our plan to deliver fully autonomous
How do you plan to integrate the
AppLink with your service centers?
vehicle for commercial availability in the US by 2021.
Customer satisfaction is top priority for Ford. We are delivering a differentiated
Are you planning to integrate more localized apps in near future? We are working on expanding the SYNC AppLink catalogue to tap several other services and categories, like food delivery, in the near future. We are progressing well and will continue to evolve in line with needs of our customers here. n haider@mymobile.co.in
july 2017 | 55
Guest Column
by Invitation
Making Indian Mobile Manufacturing Ecosystem a Globally Competitive One –
The Road Map By Arun Gupta
S
martphones and Mobile Internet
factors such as the Reliance Jio offering
market for the second consecutive quarter
are the two most dynamic sectors
4G whereas all our Indian handset brands
(Q4 and Q1), with none of the Indian
of today’s economy and business;
were sitting on the huge inventory of 2G ad
smartphones brands figuring in the top
where in a few years from now,
3 G), resulting in a major displacement of
5 and figured Samsung, Xiaomi, Vivo,
the Japanese and Koreans dominated’ -
the Indian brands holding a sizeable market
Lenovo and Oppo. This takes us to a moot
Sony, LG and Finnish player Nokia. Then
share of the Indian mobile market, reducing
question, will India be just a market place
came Samsung and Apple in the foray,
to single digit market share and complete
for global brands to imprint a success story
emerging as the market leaders and still
washout in the face of competition from
or will Indian players take on the market and
remain the giants globally. However, the
international brands. And globally, there is
giant leap of Chinese brands in the last 15
hardly any remarkable footprint by Indian
years is quiet startling. If we talk about the
brands to talk about. And this brings us
top 5 brands after Samsung and Apple,
to reflect on how market predictable and
its Chinese makers all the way– Huawei,
technologically ready-visionary, Indian
Oppo and Xiaomi’s of the world. A question
brands are?
which is quite pertinent and looming in the
The moot question:
minds of all those in the business of mobile
The latest figures show
handset and manufacturing, as India takes
Korean and Chinese
the center stage on the global map, as the
continuing to rule the
most aggressively growing mobile market
Indian smartphone
is – Can Indian players capture the global center stage and be the brand to reckon with? Mobile production in India is said to have already crossed the 100-million units mark and is all set to touch the 500 million in the next two years with all hinges on the GOI’s ‘Make in India’ initiative. As per market estimates, smartphones sales will grow about 15% to 125 million in 2017 led by Chinese handset makers, from the 5% growth clocked in 2016 when the market was hit by demonetization (and
56 | july 2017
MYMOBILE
emerge as global brands. Will India remain
n
Having a strong backwards integration
consistently patient efforts with a strong
a case of having just assembly lines here
setup; instead of focusing just on
visionary leadership
whereas the components will keep getting
assembly line.
If India needs to win this race, we need
Ability and willingness to have an in
similar focused efforts what it showed in
move up the value chain and instead of
-house team focusing on product design
the case of IT software and service industry.
SKDs, it will be CKDs which will get on to be
and market predictability round the
A robust ecosystem of component makers
the center stage of Indian manufacturing
year.
evolving the assembly lines into full –fledged
Move from SKDs to CKDs which will
manufacturing hubs wherein instead of
for real success and value addition. India
require highly skilled workforce, robust
8-10%, it’s like manufacturing 80-90%
boasts of investments from close 37-38
supply chain of all the components
of a device in India or else manufacturing
mobile manufacturing companies in the
required for the assembling of the
will be limited to assembly of imported
exported from China - elsewhere or will it
and ‘Make in India’ landscape – the core
n
n
last 12-18 months with many international
parts as the present duty structure also
brands and Indian players setting up
makes it significantly cheaper to import
manufacturing units and building new
components. For Indian handset brands
capacities in India; why then all the
to be reckoned as global brands, major
“For Indian handset brands to be Indian brands have seen a doubledigit decline in their annual reckoned as global brands, growth? major investment in R&D and integration ingrained into the manufacturing ecosystem. IPRs is critical, along with highly Which means having your own skilled workforce, visionary product design team on the house to continuously innovate management and conducive and bring world class-user friendly taxation and infrastructural products – in demand in the global arena - to the market. Secondly, have policies” a seasoned and matured leadership
investment in R&D and IPRs is critical, along with highly skilled workforce, visionary management and conducive taxation and infrastructural policies. The strategy of high import tax to cushion the Indian OEMs and Manufacturers is good up to a point but if we really intend to make Indian players -global brands and a global manufacturing hub, it will be critical to move beyond just the assembly line – SKD driven manufacturing ecosystem and emphasize on CKD driven manufacturing
team evolved which can gauge the
ecosystem. To survive the international
market dynamics globally and accordingly handset around the manufacturing
competition and emerge as global brands,
unit.
key is innovation and proactive R&D in the
Infrastructure – transportation,
product design and offerings, in house.
electricity,logistics, flexibility in labour
Because Import tax can help the Indian
laws and Import and taxation policy.
players ward the competition in house, only
Government Mindset and Policy
to an extent but for global acceptability and
to be profitable and is like
approach – credit is a an issue as other
market, it’s the product, the quality that has
skimming the milk- capture
than high investment, working capital
to stand out across: technology, tariff and
the local business but to
demand is huge and in such a scenario
design. And this will lead to global players
take on global brands and
60-90 days credit by the Chinese
looking at Indian manufacturing ecosystem
competition, it’s important
makes it a very favorable environment
for their further expansion. n
introduce products and build business not only in the country of origin but for elsewhere too. Simply having
n
assembly lines and selling what is in demand and is being offered all across, is good
n
for business and growth.
to add value to the product – consumer offerings and move
n
n
A good hand on understanding consumer demands and choices
edge over others. The critical elements for having a robust mobile manufacturing
Ability to build a brand and know how, to drive reputation management
a notch above the competition having a technology and service
n
Robust Data Intelligence on futuristic
ecosystem and henceforth-producing global
technological developments and market
products in the mobile handset space, will
-consumer choices, globally
necessary include:
www.mymobileindia.com
Guest Column
by invitation
n
And last but not the least a focused and
The author is CEO and Founder – MoMagic, which is a pioneer in ‘User Acquisition Channel’ and draws huge potential of growth and revenue generation for its partners. MoMagic’s product solutions are designed to enhance the business performance of mobile service providers - enhancing customer experience, enabling revenue acceleration and cost rationalization. MoMagic strength lies in understanding the Consumer Behaviour to the CORE with technological advances which in turn helps MoMagic Business Partners acquire Quality Users and earn revenue.
july 2017 | 57
In Conversation
face to face
“Dolby laboratories is helping OEMs to make their devices stand out in the crowd” Dolby Laboratories has been constantly raising the bar in sound and visuals with breakthrough innovations. When it comes to large screen visuals, it has already created a distinct image of itself by offering a truly immersive viewing experience. And now, it is determined to conquer the universe of smartphones too by amalgamating the best sound and visuals on the smaller screens. OEMs like LG and Lenovo are working consistently with Dolby Technologies to innovate and get the best entertainment technologies to the consumers. Ashim Mathur, Senior Regional Director Marketing at Dolby Laboratories shared his experience with Haider Ali Khan of My Mobile on the Dolby’s strategies for the newer avenues such as smartphones, OEMs and much more. Dolby Technologies in mobile phones were
specifications make for good headlines
expand the reach of our technology, and
something unheard of but slowly it has
for press releases, consumer research
with Lenovo’s several models launched
become a must have feature. How did that
clearly demonstrates that improvements
last year, we introduced Dolby Atmos
transformation happen for you and OEM’s?
in audio drive greater satisfaction of
audio on mobile for the first time. Today,
Sound has always been an important
the video experience and higher overall
most of the Lenovo smartphones come
feature in phones. However, with the
device satisfaction. With increasing video
with Dolby Atmos. LG recently announced
advent of smartphones the focus from
consumption on smartphones, the focus is
the launch of LG G6 which is the world’s
sound shifted to other features like display
shifting back to audio which is now acting
first smartphone with Dolby Vision.
size and quality, RAM and processor
as a key differentiator in handsets.
These launches are testimony of the
capability, battery life etc. Although display
58 | july 2017
We are always looking at more ways to
fact that OEMs are looking at integrating
MYMOBILE
technologies which make their devices
bring innovation into their products. This
To summarize, we see this phase as
stand out from the crowd.
is where we come in. We’ve been working
a prospect to make our technology more
closely with OEMs to understand the
accessible to a larger set of consumers.
From the large screens to the mobile displays,
requirements & bring unique technology
how are you adapting your content and
solutions enabling them to distinguish their
What all are the Dolby Laboratories
technology to suit the next level of target
product from competitors in the market.
efforts to enhance the overall multimedia
audience? We’ve evolved our technology to
and entertainment experience in home
best fit the requirements of our partners
Which are the newer avenues for you when
entertainment and handheld devices? We’ve
& consumers. Be it cinema, home
the trend of going to cinema or multiplexes
also been working towards innovating
entertainment or portable & handheld
is going down? Is that a challenge for you?
new technology and upgrading existing
devices, we’ve been consistently working
On the contrary cinema is growing with
technology to further enhance the
towards adapting our technology to bring
the spread of multiplexes to smaller
multimedia experience. For example,
innovative solutions to the industry. Dolby
towns. There are close to 300 screens with
surround sound on smartphones was
works with all partners to provide end to
Dolby Atmos in India, with around 300+
unheard of and we were the first to bring
end solution.
Dolby Atmos titles in released in Hindi,
the technology on handsets. We have also
Tamil, Telugu, Malayalam, Marathi and
consistently been pioneers in the home
Kannada. The advent of OTT players, the
entertainment space, bringing Dolby 5.1
Which are the OEM’s have you been in touch apart from LG to lend your technology? What could be your next innovation for the mobile audiences? We have worked with some of the
In Conversation
face to face
top OEMs around the world to bring Dolby audio, Dolby Atmos & now, Dolby Vision across portable and handheld devices. Our partnership with LG encompasses variety of their products in which we integrate Dolby technologies. LG is the first OEM to bring Dolby Vision to its OLED TV range. LG’s recently launched G6 smartphone is also the first handset to feature Dolby Vision technology. In addition to this, we have also collaborated with many global brands like Lenovo to add our technologies on laptops & notebooks. The partnership with Lenovo brought with it the first Dolby Atmos enabled smartphoneLenovo A7000, and this feature remains consistent through the successive upgrades in several Lenovo
“Today, due to fierce competition in the market, manufacturers are looking at differentiating their products from one another by offering exclusive features to attract consumers. This is where we come in.”
smartphones.
& 7.1 surround sound channels to home theatre systems and then developing our technology further to bring immersive audio into homes with Dolby Atmos. Moving from audio to visuals, we introduced our HDR technology- Dolby Vision, to bring astonishing brightness, refined detail & ultra-vivid colours on televisions. Our objective is to collaborate with the right partners in order to bring the best audio & visual experience into homes and on
What does an OEM basically requires today
second screen is another option. More than
when it comes to audio and display? Today,
this being a challenge, we have looked at
due to fierce competition in the market,
it as an opportunity for us to expand our
What could be your next stop? Taking forward
manufacturers are looking at differentiating
reach to a broader set of consumers. DTH
our legacy, we will be working with more
their products from one another by offering
providers & television channels, too, have
such partners across platforms & genres to
exclusive features to attract consumers. Be
been important partners for us, as we have
bring the best audio & visual experience to
it display quality, or superiority in terms of
looked to bring Dolby audio into homes,
consumers. n
audio, OEMs are going out of the way to
through broadcasters.
www.mymobileindia.com
smartphones.
haider@mymobile.co.in
july 2017 | 59
Trendz
Consumer insight
Technology for Inner Peace? Yes! A Telenor survey points out that millennials are increasingly looking at artificial intelligence as a tool for achieving peace
A
new digital survey has revealed
to get an education(46 percent of local
(18 percent), the stigma surrounding
surprising attitudes among
respondents), followed by unemployment
mental health issues (7 percent), and
Indian youth, including views
among youth (25 percent).
gender inequality (4 percent). Resolving
on how best to empower youth
Other global issues that Indian
many of the same issues is also a year-long
leaders and the role of technology in
millennials are driven to make change
mission of Telenor Youth Forum delegates,
supporting social causes and promoting
include climate change and global warming
whose tech-driven proposals were funded
peace. A survey conducted across six countries in Asia by Telenor which assessed the attitudes of millennials towards technology and social impact, as well as the support they feel necessary to become future leaders committed to peace reveals that technology is increasingly being looked as a savior for the digital generation. The online survey engaged 2,500 respondents aged 15 to 30 years in Asian markets where Telenor is present which includes Bangladesh, India, Myanmar, Malaysia, Pakistan, and Thailand.
India’s youth most passionate for education for all The multi-market online survey found that India’s millennials are most passionate for providing opportunities for children
60 | july 2017
MYMOBILE
Trendz
consumer insight
for research and prototyping at a pitching
consistently in the top three – suggesting
session held in Bangkok last month.
the vast potential seen in these future
Asia’s millennials feel strongly about the role of technology and its impact
technologies by the Internet generation.
millennials (46 percent) polled believe
The most innovative and entrepreneurial generation of all-time
that confronting climate change and
Another consistent trend across all
global warming will benefit most from
markets is the youth’s perspectives of their
technology advancements. Selected by
generation. This was most apparent in
including India where 50 percent of its
the second most number of respondents
India where 43 percent of the millennials
respondents believe leaders today should
was enabling equal opportunities and
polled described themselves as ‘the most
invest in developing a more inclusive
access to education (39 percent).
innovative and entrepreneurial generation
education system that gives everyone
in history’, compared to 37 percent of
equal access and opportunities.
when relating to the pursuit of their social causes. Close to half of India’s
Artificial intelligence for world peace, why not?
Asia’s youth.
Thirty-six percent of India’s millennials say that having access to the right
36 percent of India’s respondents placed
Education is most critical to shape tomorrow’s peace leaders
their bets on artificial intelligence, followed
Youths in all the surveyed markets ranked
Telenor Youth Forum which provide the
by the Internet of Things(32 percent),
education as the most critical form of
global stage for individuals to showcase
and virtual reality (14 percent). Across
support in order to enable them to become
innovative concepts that can drive real
all six markets, artificial intelligence, the
tomorrow’s peace leaders. This finding
change in the world.n
Internet of Things and virtual reality rank
was consistent in all six Asia markets,
When asked about the technology that has the largest potential to give rise to peace,
www.mymobileindia.com
platforms to introduce and launch their digital ideas is crucial. This reinforces the relevance of initiatives such as the
team@mymobile.co.in
july 2017 | 61
Trendz
Consumer insight
Stage is all set for Swift Digital Transformation Cisco VNI forecasts a massive increase in internet users in India in the next five years along with explosion of connected devices
A
swift digital transformation is underway. Cisco Visual Networking Index has forecasted that there will be 829 million total Internet
users (59% of population) in 2021, up from 373 million (28% of population) in 2016. In addition, there will be 2.0 billion networked devices in 2021, up from 1.4 billion in 2016 and the overall IP traffic is expected to grow 4-fold from 2016 to 2021, a compound annual growth rate of 30% and reach 6.5 Exabytes of data per month in 2021, up from 1.7 Exabytes per month in 2016. According to the report, M2M connections will represent 22 percent of the total 2 billion devices and connections and will account for five percent of IP traffic by 2021. Advancements in IoT applications such as smart meters, package tracking, digital health monitors and a host of other next-generation M2M services is driving this incremental growth—nearly 21 percent increase in the next five years. Video will continue to dominate IP traffic and overall Internet traffic growth—representing 76 percent of all Internet traffic in 2021, up from 57 percent in 2016. India will reach 84 billion Internet video minutes per month by 2021, which is one hundred and sixty thousand years of video per month, or about thirty two thousand video minutes every second. “Mobile networks, devices and connections in India are not only getting smarter in their computing capabilities but are also evolving from lower-generation network connectivity (2G) to higher-generation network connectivity
62 | july 2017
MYMOBILE
Trendz
consumer insight Global Mobile Data Traffic Growth/Top-Line Global Mobile Data Traffic Will Increase 7-Fold from 2016-2021
60 50 40 30 20 10 0
Source : Cisco VNI Global Mobile Data Traffic Growth/Top-Line
(3G, 3.5G, and 4G or LTE). Combining device capabilities with faster, higher bandwidth and more intelligent networks is leading to wide adoption of high bandwidth data, video and advanced multimedia applications that contribute to increased mobile and Wi-Fi traffic” says Sanjay Kaul, Managing Director, Service Provider Business, Cisco India & SAARC. “We are witnessing a burgeoning rise in usage of mobile applications and connectivity by end users. The need for optimized bandwidth management, network automation, e2e security and ultimately network monetization through cost efficient data production is fuelling the growth of network automation, mass market 4G deployments and adoption, soon to be followed with 4.5G and 5G. Service providers around the world are busy architecting their networks to be more autonomous and capable of handling high bandwidth to help them meet the growing end-users demand for more bandwidth, higher security, and faster connectivity on the move. Many providers have also started field trials for 5G and are gearing towards
“We are witnessing a burgeoning rise in usage of mobile applications and connectivity by end users. The need for optimized bandwidth management, network automation, e2e security and ultimately network monetization through cost efficient data production is fuelling the growth of network automation, mass market 4G deployments and adoption, soon to be followed with 4.5G and 5G” – Sanjay Kaul, Managing Director, Service Provider Business, Cisco India & SAARC
rolling out 5G deployments towards the end of the VNI forecast period,” adds Mr Kaul.
India Internet Growth and Trends: 1: Increase in Internet Users, devices &
2021, up from 373 million (28% of population) in 2016. • There will be 2.0 billion networked devices in 2021, up from 1.4 billion in 2016
connection
www.mymobileindia.com
• There will be 829 million total
2: Increase in IP Traffic & Internet Traffic
Internet users (59% of population) in
• Consumer Internet video traffic will
july 2017 | 63
Trendz
Consumer insight reach 3.0 Exabytes per month in 2021, the equivalent of 756 million DVDs per month, or 1 million DVDs per hour • Consumer Internet video traffic was 535 Petabytes per month in 2016, the equivalent of 134 million DVDs per month, or 183,261 DVDs per hour • Internet video traffic will be 77% of all consumer Internet traffic in 2021, up from 58% in 2016 • Internet traffic will grow 4.0-fold from 2016 to 2021, a compound annual growth rate of 32% • In 2021, the gigabyte equivalent of all movies ever made will cross the Internet every 54 minutes • Indian Internet traffic in 2021 will be equivalent to 291x the volume of the entire Indian Internet in 2005 3. Increase in Per capita Usage • IP traffic will reach 5 Gigabytes per capita in 2021, up from 1 Gigabytes in 2016 4. Internet users & Faster Broadband Speed
• The average fixed broadband speed
• Total Internet video traffic (business
will grow 2.8-fold from 2016 to 2021,
and consumer, combined) will be
from 6.6 Mbps to 18.2 Mbps
76% of all Internet traffic in 2021, up from 57% in 2016
5. Increase in Mobile, Internet Video • Mobile data traffic will grow 7-fold from 2016 to 2021, a compound annual growth rate of 49%
2016 (87.9% CAGR) • 84 billion minutes (159,201 years) of video content will cross the
equivalent to 88x the volume of the
Internet each month in 2021. That’s
entire Indian Internet in 2005
31,840 minutes of video streamed or
2021, up from 69% in 2016
Internet users (59% of population) in
• Internet video traffic will grow 5-fold
2021, up from 373 million (28% of
from 2016 to 2021, a compound
population) in 2016
annual growth rate of 40%
Global Trends: 1. Strong Growth in IP & Internet Traffic Global IP traffic is expected to reach 278 exabytes per month by 2021, up from 96 exabytes per
n
month in 2016. Global IP traffic is expected to reach an annual run rate of 3.3 zettabytes by 2021. Busy hour Internet traffic is increasing faster than average Internet traffic. Busy hour Internet traffic will grow 4.6-fold (35% CAGR) from 2016 to 2021, reaching 4.3 Pbps by 2021, compared to average Internet traffic that will grow 3.2-fold (26% CAGR) over the same period reaching 717 Tbps by 2021.
n
Content delivery networks (CDNs), will carry 71 percent of all Internet video traffic by 2021 (up from 52 percent in 2016).
n
Globally, total public W-Fi hotspots (including homespots) will grow 6-fold from 2016 to 2021 from 94 million in 2016 to 541.6 million by 2021.
n
Globally, total Wi-Fi homespots will grow from 85 million in 2016 to 526.2 million by 2021.
n
Leading hotspot countries: China (170M by 2021), US (86M by 2021), Japan (33M by 2021), and France (30M by 2021).
n
End-User Internet traffic is moving closer to the Edge. Nearly half of traffic will bypass core completely by 2021.
n
traffic in 2021, up from 12.0% in
• Mobile data traffic in 2021 will be
• IP video will be 83% of all IP traffic in
• There will be 829 million total
• HD will be 51.4% of Internet video
downloaded every second • Internet video traffic will grow 5-fold from 2016 to 2021, a compound annual growth rate of 40% 6. Increase in Networked Devices • There will be 2.0 billion networked devices in 2021, from 1.4 billion networked devices in 2016, and 1.3 billion in 2015 • 67% of all networked devices will be mobile-connected in 2021 7. Growth in Internet video & gaming traffic • Internet video traffic will be 77% of all consumer Internet traffic in 2021, up from 58% in 2016 • Gaming traffic will grow 7-fold from 2016 to 2021, a compound annual growth rate of 49% n team@mymobile.co.in
64 | july 2017
MYMOBILE
The Electronics Boom Indian electronics market expected to reach USD 400 billion by 2020 but gap in domestic production will fuel imports
T
he demand of electronic
2014-15 was USD 63.6 billion out of
Digital India and providing special focus
products in India is expected
which 58% was fulfilled with imports.
to schemes like the Modified Special
to grow at a CAGR (compound
With demonetization adding to the demand
Incentive Package Scheme (M-SIPS) and
annual growth rate) of 41%
for POS devices and mobile phones, this
Electronic Development Fund (EDF).
during 2017-2020 to reach USD 400
demand is going to increase manifolds.
However, even though there are
billion by 2020. The domestic production
The investments in electronic
signs of promising growth, the local
which is currently growing at a CAGR of
manufacturing which was just INR
production of electronic products has to be
27% may touch USD 104 billion leaving
11,000 crores in June 2014, has
increased significantly to meet the domestic
a huge gap for import to the extent of USD
increased exponentially to INR 1,27,880
demand.
300 billion, according to a joint study
crores in 2016. This is also due to the
government to focus on both infrastructural
brought out by ASSOCHAM and NEC.
The industry suggest the
Government’s efforts to create an enabling
as well as at the policy level, increased
The study reveals that India is becoming
policy ecosystem in the sector bringing
emphasis has to be provided for increasing
home to a growing middle class population
through initiatives like Make in India and
the percentage of local component
and increasing disposable income has led to increased consumer demand for electronics products specially advanced TV’s, mobile phones and computers. This surge in demand is huge which shows a positive outlook for the industry. However, what needs to be addressed to meet government’s vision of turning India into a manufacturing hub is the domestic production. Demand for electronic products in India is poised for significant growth in the next few years, driven by a strong economic outlook.
On Track
Industry insight
manufacturing in India. Simplifying the
“The domestic consumption of electronic hardware in 2014-15 was USD 63.6 billion out of which 58% was fulfilled with imports”
complex regulatory structure for making compliance easier for new entrants and developing a participatory approach, where all the stakeholders are involved in the policy making process. n team@mymobile.co.in
The Indian electronics and hardware market grew by 8.6% YoY to reach USD 75 billion in 2015, driven by rising local demand. The worldwide electronics industry was valued at around USD 1.86 trillion in 2015, noted the study. Electronics industry valued at USD 1.75 trillion is the largest and fastest growing industry in the world, highlighted the study. India’s total electronics hardware production 2014-15 is estimated at USD 32.46 billion. This represents a share of about 1.5 per cent in world electronic hardware production. The domestic consumption of electronic hardware in
www.mymobileindia.com
july 2017 | 65
Tried & Tested
burntest
iVOOMi Me1 Plus A Cool debutant!
i
VOOMi, a Chinese
out to be a real good player in
mobile company,entered
the starting segment which
the Indian market just
has the maximum growth
four months ago is
potentials in a country like
making some noise with its
India. We have got Me 1
pricing, latest specifications
Plus,Rose Gold edition to test
and advanced battery life. The
for our readers.
Hong Kong based firm owned by Suntek Global, could turn
Design The iVOOMiMe 1 Plus available in Rose Gold color looks quite attractive. The design of the device is such that it fits in the hand
surface. The audio jack and the USB port is on the top of the phone but there’s nothing on the right and below of this device, except the microphone
perfectly allowing the user to
opening.
use the device with one hand
Display
only. The power button as well as the volume rockers is on the left side of the device. On top there is front camera and in the bottom of the screen there is capacitive button with keys on its both sides for giving the user to do multi-tasking and backing out of any application. The sound quality is also good for the device available in this price range. The speaker grille is placed on the back of the phone which might give a distorted kind of sound when
66 | july 2017
placed on a table or any flat
The phone comes with a 5 inch touchscreen display with a resolution of 1280x720 pixels which is quite an impressive display with such resolution. The device is giving some amazing display which is not easily found in the smartphones of this price range. The 2.5D curved glass of the device provides extra protection form scratches as well. The display gives the users a great experience of
MYMOBILE
videos and movies.
Platform
7.0 which is latest edition of Android updates.
The Me 1 Plus is powered by
Cameras
MediaTek1.2 GHz quad-core
The Me 1Plus sports 8MP
processor letting the device
auto-focused rear camera with
to handle the task with less
LED Flash and 5MP front
pressure of work load. The
camera for the selfies. The
RAM of the device is that of
rear camera allows users to
verdict Looks
some LTE networks in India). The device also supports 3G in its both SIM section. This network capability of this in
Cameras
08 /10
Performance
08 /10
Battery
08 /10
there in many mobiles of this
08 /10
options include Bluetooth,
Meet expectations Did well overall
2GB providing power to the
click some good images even
Enough for a day
phone and also decreasing
in low light. The 5MP front
Value For Money
the risk of device getting
camera enables user to take
A good buy
heated on its continuous
clear and sharp selfies which
OVERALL
usage. The device is packed
are trending nowadays. The
with 16GB of internal storage
front camera is quite average
meaning you can have
but good enough to let users
various apps as well as good
to take crisp and clear selfies
amount of movies and music
with filters available in the
could easily be stored in the
camera section.
device and which can be
08 /10
Compact and Solid
support for Band 40 used by
such price range is a bonus to users who can use 4G in both the SIM which is not price range. Other connectivity Wi-Fi 802.11 b/g/n, Micro-
80%
USB port, 3.5mm audio jack and GPS.
Conclusion PROS
Cons
Expandable storage
No FM and NFC
Overall the device is good when it comes about the performance supported by its 2GB RAM and 1.2GHz
further expanded upto
Battery
128GB with microSd card
The Me 1 Plus runs on
making the device more
Android 6.0 and is powered
efficient and a desirable
by a 3000mAh battery which
time also avoiding the issue of
is also an attractive feature
smartphone in the growing
is non removable delivering
the device getting over heated
of this device. Combined
Indian market of mobile
endless hour of entertainment.
during the charging.
together with all the features
phones which can give you so
The battery power is pretty
much advantage and features
good to make the device last
Connectivity
available in a small price
long without the concern of
The iVOOMiMe 1 Plus is a
such price range which makes
range. The device is running
charging the phone on
dual SIM with both the SIM
it preferably a good choice for
on Android Marshmallow
regular span of time. The
GSM type and both the SIM
the buyers. The new entrant in
6.0. That’s not the end of
company is providing a
trays are micro which means
the market might have to face
it further it is capable of
rapid charger with the Me 1
it accepts micro SIM cards.
some stiff competition from
getting upgraded with latest
Plus. The device has 2A fast
The device is 4G supportive
its own counterparts from the
Android versions meaning it
charging technology which
and both the SIM in device are
mainland China. n
is upgradable upto Android
charges the device in a less
capable of supporting 4G(with
www.mymobileindia.com
Tried & Tested
burntest
(For detailed specifications, please refer to My Guide)
quad core processor. The battery life is also quite good. The resolution of the device
the device gives you a satisfactory performance in
team@mymobile.co.in
july 2017 | 67
Tried & Tested
burntest
Ziox Astra Colors 4G A VoLTE-enabled handset!
better in high definition. The
Z
IPS display of this device is quite good bringing the natural vibrancy of colors and it is also packed iox
with the box comes a
Astra Colors 4G
free silicon cover. The
arrived in Indian
2.5D curved glass of the
market basically
device is looking good enough
to let users to have
and also it feels better in
a smartphone at a
hand. It also provides extra
low price where they
protection form scratches
can utilize all the 4G
as well.It also has variation
schemes available in
in color to opt for like it is
Indian market. Similarly, its
on the top and home icons at
available in Champagne and
newphone,Astra Colors 4G
the bottom.
Black colors.
was launched in May 2017 to cater the large Indian diaspora
USB charging port while the
Display
Platform
speaking various languages.
audio jack sits on the top of
The phone has a touchscreen
The Ziox Astra Colors 4G is
the device. The speaker opens
display of 5 inch with a
powered by 1.3GHz quad-
on the back of the phone.
resolution of 720x1280
core processor, a satisfactory
The volume rocker and the
Though you might miss a call
pixels. With such resolution
processor though in the price
power button is placed on the
or the volume will be too low
the users can get to enjoy a
range to which belongs. The
right side of the phone while
when placed on a table or any
clear quality of display view of
processor is good enough to
there’s nothing on the left of it.
hard surfaces. The front of the
the device making everything
get away any task with ease
At the bottom we have got the
phone sports the selfie camera
looks sharper, brighter and
without the worry of getting
Design
68 | july 2017
MYMOBILE
hanged in between switching of apps. The RAM of the device is of 1GB giving boost to the processor to handle mobile load stuff with less trouble. What is worrying and not upto expectation is the capability of external storage that it cannot be expanded further. The 8GB of storage is not enough to store big sized files or applications though it can store some applications but in long run it might fail. The device boots on Android 6.0 (Marshmallow) which means the device is updated and runs on latest version of Android upgrades.
Cameras In the camera section the device possess one front camera and one rear camera both with the capability of 5MP. The Ziox Astra Colors 4G gets you a 5MP main camera with Geo-Tagging, LED Flash, Auto focus and a 5MP front shooter. The 5MP front camera which allows users to take sharp and clear selfies, the front camera is also capable of clear video calling.
Battery The Ziox Astra Colors 4G is powered by a 4,000mAh LiPolymer battery which is non removable. The attracting aspect of this device is its powerful battery life which is 4,000mAh meaning it can last for a very long period of time in a single charge. The battery life is comparatively better than other key feature of Ziox Astra Colors 4G. But the battery might not last long
verdict 08 /10
device a desirable choice for
Cameras
07 /10
market, letting people to enjoy
Heavy and Sturdy Enough to impress Decent paced overall
07 /10
Value For Money
A good buy in the budget segment
09 /10 08 /10
OVERALL
Battery and Language Support
The Ziox Astra Colors 4G is a dual SIM device with both the SIM cards supporting GSM, but only the SIM1 supports 4G. It also supports 3G and it is compatible with Indian 4G band (Band 40). While the
it. USB OTG is also missing
78%
also get NFC in the Ziox Astra
which might give it an extra
Colors 4G comes with a rapid
Connectivity
does not have GPS feature in
supports 21 Indian languages
PROS
enriching the gaming controls.
has some major misses like it
Colors 4G. Though, this phone
such processor the Astra
has Accelerometer features
The Ziox Astra Color 4G in
in the device, one cannot
battery life. Despite of having
Adding to all this to the device
with 4G. its connectivity section also
Battery
Stands out in it
people in Indian smartphone all these features paired up
Performance
the device which can drain the
charge without taking too long.
with its low price makes the
Looks
because of the processor of
charger enabling the device to
features provided in the device
Tried & Tested
burntest
Cons
edge over the other phones
Not Expandable, No GPS
few other Indian brands as
in this category but there are well focusing on the different dialects of the country.
(For detailed specifications, please refer to My Guide)
Conclusion In the end it could be said
other SIM slot is deprived of
that the Ziox Astra Color 4G
4G and 3G but it also supports
smartphone is an average
the 4G of India which is
phone when compared
band 40.
with latest editions of other
The other specification of
smartphone company, but
the Ziox Astra Color 4G that
the availability of Ziox Astra
it possess Wi-Fi, Bluetooth,
Color 4G in budget segment in
having headphone connectivity
Indian market makes it quite
as well as FM. All these
reachable to those section of people who cannot afford the high price ranged smartphones. The 4G availability of this smartphone paired up with its battery, camera and HD screen enables this device to be a preferable choice in Indian market. n team@mymobile.co.in
www.mymobileindia.com
july 2017 | 73
Tried & Tested
burntest
Meizu M5 A Budgetary Buy!
T
he Chinese electronics manufacturer Meizu has come
up with its new model of budget smartphone M5 M611H after a sabbatical aiming to gain some market presence. The new M611H models of M5 haveattractive colors followed by its stylish shape and it is also features a proven polycarbonate cover with CNC technology for a sleek and streamlined touch and feel.
Design In the front of the device M5 have receiver on its top followed by the volume knobs and power button on the right side of the phone’s body. On the bottom of the device headphone jack could be seen, microphone and USB port are there as well. The loudspeaker is also provided on the bottom of the device which is quite a smart option in case of playing any media as because it is not at the back of the device, the sound will come out nicely which in
case of smart phones having
blue light emission to reduce
loudspeaker at back get
eye strain of the user. The
affected if the device is
device has 2.5D contoured
placed on any surface. The
glass and the 5.2 inch
hybrid dual SIM-tray is on the
display is fully laminated
left side of the device.
as well. The total weight of
The new M5 has HD
device is around 138gm
Screen of 5.2-inch which is
and 8mm thick making the
based on IPS technology for
device hand fit easily.
a crisp quality of image. The
The front side of
resolution power of the device
the device has mTouch
is 1280x720 having contrast
fingerprint sensor which gives
0f 1000:1. It has made
reliable and fast access to
advancement and provided
the users. The navigation
an integrated blue light filter
system is made easy with
which automatically adjusts
the mBack feature of the device. The fingerprint recognition in 0.2s is also quite an attractive feature of this device because of the availability of such features in such price tag.
Performance The new M5 has a MediaTekocta core processor with a peak frequency of 1.5 GHz. MT6750 is the processor provided in the device consisting of ARM Cortex-A53TM 1.5GHz.The RAM of this device is also quite eye catching because it is coming with 2GB RAM meaning it can easily handle various applications with ease giving smooth performance plus ensuring
70 | july 2017
MYMOBILE
that the battery is not easily
which is based on Android 6.0
conditions giving clear view
boosting the battery life upto
drained but later in the long
Marshmallow.
of any scenario or object. The
3070mAh to make the device
device has Dual flash allows to
last long and enabling it to
run it might get effected. The internal storage of device
Cameras
take picture in any dim light
handle various applications
is that of 16GB which can
In the camera section the
condition giving extra edge
which requires power. The
further be extended with
device has both primary and
over other smartphones of
device also gets charged
microSD card allowing storing
secondary camera. The rear
similar price range. The front
quickly with the new charger
some large files. But the big
camera is of 13 megapixels
camera is of 5 megapixels
that charges the device
games cannot be played in
with f/2.2 aperture paired
this device because of its lack
up with 5-element lens and
of storage as well as not that
High-speed PDAF making
much of RAM.The Meizu M5
it very effective in case of
runs on Meizu’sFlyme OS 5,
capturing pictures in any
Tried & Tested
burntest
in short span of time. The
verdict
heating of the device usually don’t occur but charging it
08 /10
for long time and using heavy
Cameras
08 /10
device temperature to get
Performance
07 /10
Looks
Fairly good Decently poised Not very smooth though
Battery
Sufficient enough
Value For Money Little overpriced when compared with features
OVERALL
apps sometimes makes the raised bit because it puts lots of stress on the RAM of the device which is not that much
08 /10
advanced and is of only 2GB
07 /10
issue of the device.
which causes this heating
Connectivity 76%
The device is coming with Dual band Wi-Fi (5GHz / 2.4 GHz),it is also having Bluetooth and BLE feature. The advancement of sensor
PROS Display and Cameras
Cons Absence of FM and VoLTE
(For detailed specifications, please refer to My Guide)
is also witnessed in new M5 having Gravity sensor, Infrared proximity sensor, ambient light sensor, touch sensor as well as digital compass and all this features in new M5 makes it desirable with the price tag
with f/2.0 aperture having 4-element lens combined with beautification features giving the front camera an ability to capture good selfies. The cameras of M5 are quite good for its price range enabling the user to take pictures or selfies especially for those who love taking selfies.
Battery The battery life is also made advanced in the new M5
www.mymobileindia.com
that it possess.
Conclusion The Meizu M5 comes in two variants starting nearly Rs 7,000 for a 2GB set, yet it fails to make any lasting impression for a user. You could not imagine a budget smartphone without having FM radio and VoLTE feature, when it’s mostly sought after thing in India. n team@mymobile.co.in
july 2017 | 71
Tried & Tested
burntest
OPPO F3 PLUS
A Giant Selfie-Expert!
T
he Oppo F3 Plus is the new edition and upgraded
version of its previous F3 series smartphones. The new F3 Plus is the Oppo’s latest edition with two cameras at the front for the selfie lovers. It has a 16MP camera with an aperture of f2.0 and 8MP secondary camera which is coming with stunning 120degree wide angle lens that allows for 105-degree field of view group selfies. It is quite an attractive device in today’s time for those who loves clicking selfies.
Design The body of Oppo F3 Plus has a prime metal body with all metal back having oblique edges and three slim antenna lines on the two ends of the rear panel. In the front of the device one can see all glass occurrences with a capacitive home button with keys on its both sides for giving the user to do multi-tasking and also for backing. The home button is enclosing fingerprint reader which is quite sensitive and fast. The bottom of the device consists of single speaker which is loud but the size of the speaker is quite small which usually distorts at high volumes.The feel of the phone while holding it is quite solid
72 | july 2017
and hefty in the hand. The size of the device makes it quite difficult to use with one hand and another difficulty with Oppo F3 Plus is that the light of capacitive keys cannot be turned off and the brightness buttons cannot be adjusted.
Display The Oppo F3 Plus comes
protect mode’ which helps in
with the Qualcomm
with a 6-inch fullHD IPS
alleviating eye strain at night
Snapdragon 652 SoC clocked
LCD display. While a 1080p
but the light of the capacitive
at 1.96 GHz combined with
resolution panel sounds
keys which are always on
Adreno 510 GPU. It also
disappointing on paper in the
gives this feature is a setback
consist of 4GB RAM which
day and age of big QuadHD
especially when the device is
handles the device tasks
displays, it has crisp and sharp
being used in dark.
with comfort, adding to this
colors, good viewing angles
it also has 64 GB of internal
and adequate brightness
Performance
levels.The Oppo F3 Plus is
The performance of the Oppo
files without the worry of
also coming with an ‘eye
F3 Plus is also very impressive
space limit which can also be
storage allowing to store large
MYMOBILE
expanded upto 256GB with
not get heated even during
microSD card.
heavy gaming and multi
The Snapdragon
verdict
The smart facial recognition lets u choose automatically
tasking.
Looks
09 /10
between the two lenses which
performances Cortex-A72
Software
Cameras
09 /10
shot. F3 Plus allows you to
cores clocked at 1.96 GHz and
The Oppo F3 Plus runs on
four Cortex A-53 cores clocked
Android 6.0.1 Marshmallow
Performance
at 1.40GHz for less intensive
with Oppo’s Color OS custom
A good performer
09 /10
tasks which allows for better
UI skin on top. The Oppo F3
Battery
thermal management not
Plus is lacking app drawer.
Mammoth
enabling the device to get
The device is also supporting
Value For Money
heated very quickly. The
gesture drawing to start various
battery of Oppo F3 Plus is of
applications and the device
4000mAh meaning it gives
can also be unlocked by just
enough power to device to last
simply double tapping on
impressive providing a good
for long time plus the battery
the screen. The notification
range of pictures in well light
life is further enhanced with
shade is split into two separate
conditions as well as in dim
the processor giving battery a
screens, with one listing your
long life.
notifications and the other
652 consists of 4 high-
The other specifications
housing quick toggles for
of this device is that it
Wi-Fi, 4G, Bluetooth and
comes with 4G LTE, VoLTE,
so on.The device comes
GPRS, 3G, 2G, GPS/A-
with two different applications
GPS, Bluetooth 4.1 and
for Music, Photos and
also supports microUSB for
Browser etc.
charging purpose as well as
Very impressive
A must have for Selfie-lovers
OVERALL
PROS Cameras, Battery
depend upon the subject being switch between the portrait and wide-angle sensors. It also captures images very nicely
09 /10
even in low light. The images
09 /10
are quite remarkable and also
produced by Oppo F3 Plus allow it to be ahead of other
90%
Cons Could be the size
(For detailed specifications, please refer to My Guide)
phones of this price range. The rear camera is also quite
light conditions.The Oppo F3 Plus surprisingly lacks front LED flash which is one of the adverse set back especially when the device is focusing on selfies.
Battery allows for 105-degree field of
The Oppo F3 Plus has an
view group selfies. The rear
immense battery life which
The Oppo F3 Plus is the first
camera is of 16MP with an
is powered by 4000mAh
smartphone featuring dual
aperture of f1.7.
battery paired up with Oppo’s
data transfer but the device
Cameras
lacks USB C. The processor of the device
Hugely built
Tried & Tested
burntest
enables it to handles any task
cameras at the front. It has a
with ease and it is also being
16MP primary camera with an
with several software features
allowing the device to charge
able to load big sized games
aperture of f2.0 and an 8MP
such as Screen flash, Selfie
quickly and last for long.
with not that much difficulty
secondary camera with a 120-
Panorama, Smart facial
and runs smoothly and it does
degree wide angle lens that
recognition and Palm shutter.
The camera of F3 is loaded
VOOC flash charge technology
Conclusion The Oppo F3 Plus is amongst the few selfie centric phones which lives upto their expectations in 27K category by delivering high quality, clearer and crispier images each time we click a selfie. The smartphone does well on all fronts with a big display and a good processor to go with. The mammoth battery life goes in sync with this device. n haider@mymobile.co.in
www.mymobileindia.com
july 2017 | 73
Tried & Tested
burntest
ASUS Zenfone Live Live the Moment
T
he very first
Zenfone Live has been cut
horizontally at the lower
instinct of any
out from the same cloth as
portion. On the left hand
human these days
any other smartphone these
side, there is a dedicated
to kick start the
days. The smartphone with
dual hybrid SIM card slot.
day, is a picture. The cherry on
a comfortable design has
The volume rocker and the
the cake is the beautification
the antenna bands placed
power on/off button lie on the
of one of the many thousand
on the top and the bottom at
right hand side. The top edge
pictures we take. Further
the back. The main camera
consists of a 3.5mm audio
fueling the most integral
is placed at the top right
jack, while the bottom edge is
part of our lives, ASUS has
corner with LED flash, and the
home to a micro-USB port and
launched a new smartphone
‘ASUS’ logo situated right in
speaker grille.
in the mid-range segment,
the middle. At the front, the
endorsed as the first ever
top end has the front camera
be a little disappointing
smartphone to feature ASUS’s
sensor coupled with soft LED
with no innovation tint
standalone beautification app
flash and an array of the usual
added, the ease of usage of
known as the BeautyLive app.
sensors such as proximity
the smartphone makes the
However, does the smartphone
sensor and the
company compensate for
have enough to take on the
ambient
already flooded market of mid-
light sensor,
range devices? Let’s find out
with the
for ourselves.
regular three
Design In terms of the design the ASUS
capacitive buttons placed
Although the design can
the not-so different design.
Camera The smartphone consists of a combination of a 13megapixel rear snapper and a 5-megapixel front facing shooter. The camera sensors come with features such as PixelMaster technology, 5p Largan lens, LED flash and autofocus. Starting with the rear camera, the camera performed decently in mostly all the conditions, however, the pictures appeared grainy when zoomed in, losing out the intricate details of the subject. Although the problem of grainy and over exposed output surfaced at the front side, the front camera selfies produced were fine. The main highlight of the smartphone is ASUS’s proprietary beautification app, dubbed BeautyLive, which is specifically meant to make the users in pictures and live videos blemish-free. The app appears on social media such as Facebook and Instagram, when adjusted the settings, in order to further beautify the live videos. The app contains a scale of 1 to 10, which indicates the level of skin beautification, as chosen by the users. I used the app during my review period, and the app worked fine, however, in my personal opinion
74 | july 2017
MYMOBILE
processed the output way too much. Overall, both the camera modules performed decently.
Display The smartphone is built around
verdict Looks
lightweight but no design innovation
Features
average features and specs
07 /10 07 /10
on a smooth ride throughout.
smartphone runs the company’
Video streaming and
own Zen UI 3.5 operating
checking out the various
system, based on Android 6.0
popular social networking
Marshmallow. The experience
sites such as Facebook,
was fine, and the device was
Instagram, Snapchat was
pretty snappy to use.
hassle free. The gaming experience has been decent
Conclusion
as well, with not much
Even though the ASUS
heat being released by the
Zenfone Live is a smartphone
smartphone. Among all
with average specifications and
of these things, the audio
has its share of pros and cons,
output has been average.
the smartphone for a price tag
However, one thing which the
of Rs 9,999 can be considered
smartphone lacked, is the
a daily driver, with the ability to
decent while watching videos,
evidently popular fingerprint
perform fine, from low to mid
or during the overall usage of
scanner, which added to the
and heavy usage. The ASUS
drawback list given the fact
Zenfone Live is in the ring
that most of the smartphones
against smartphone like the
in the same price bracket such
Xiaomi Redmi Note 4, the YU
as the Xiaomi Note 4, the
Yureka Black and the Lenovo
recently launched YU Yureka
K6 Power, all the devices
Black and Lenovo K6 Power,
sporting fingerprint sensors
among many others touting the
and slightly better cameras
feature.
in the same price range, thus
a 5-inch display with a screen resolution of 1,280 x 720. The display experience has been quite decent. The brightness level was fine and the icons appeared fine. The viewing angles also appeared decent, and the colours too appeared
the smartphone.
Technical specs The smartphone has been tagged along with 2GB of RAM and either 16GB of internal storage or 32GB ROM variants,
07 /10
Performance
is a daily driver
ease of use
easy and comfortable to use
Value For Money a nice option for Rs 9,999
OVERALL
PROS
08 /10 08 /10
74%
Cons
Comfortable Average to use and a cameras and daily driver no fingerprint scanner (For detailed specifications, please refer to My Guide)
which comes with support of a memory card to be able
802.11 b/g/n, Bluetooth
to expand up to 128GB. In
v4.0, GPS, and micro USB.
the smartphone sourcing
Zenfone Live. However, the
order to work, the smartphone
With an average specs sheet,
its power from a 2,650mAh
ASUS Zenfone Live, with its
is equipped by a quad-core
the smartphone has been
battery lasted almost a day
decent performance and a
Qualcomm Snapdragon
decent throughout the usage
with the usage of multiple
price tag of just Rs 9,999, can
processor. The connectivity
period. The smartphone did
apps. The battery charged in
be considered to carry in your
options for the ASUS Zenfone
not stammer while performing
decent amount of time, and is
cart. n
Live include 4G LTE, Wi-Fi
various tasks, mostly taking me
ideal to be a daily driver. The
www.mymobileindia.com
In terms of the battery,
Tried & Tested
burntest
having a slight edge over the
vanshika@mymobile.co.in
july 2017 | 75
Tried & Tested
burntest
Honor 8 Lite
A Delight to Have
H
uawei’s sub
LED flash which is positioned
has quite good design. The
device from scratches and
brand Honor
towards the top left corner of
device has a 5.2 inch display
minor accidents. The display
has recently
the back side. The bottom of
full HD with 1080x1920
is bright and crisp. It also has
launched its
the device has Micro-USB
pixels. The protection of
blue light filter as well. The
new edition of smartphone,
port with two grilles which
display is provided by its 2.5D
device has the capability of
Honor 8 Lite. It’s the new
was not present in previous
curved glass protecting the
managing itself as readable
version of previous edition,
Honor 8 which had only one
Honor 8. The design of Honor
grille. The right grille side
8 Lite is quite similar to its
has a speaker while the left
previous edition. Let’s look at
grille only has a microphone.
the different aspects of it in
The secondary microphone
our review.
and 3.5mm headphones
Design
socket are placed on top of the device. The volume and
A plastic frame could be
power buttons are on the right
seen which is in the centre
side of the device. On the left
sandwiched between two
side there is SIM tray. Honor
slabs of 2.5D glass. The
8 Lite also have colour LED
design is also lifted with 5.2
notification light for alerting
inch display and its screen
users. The size of the device
buttons. The Honor8 Lite
fits well in the hand allowing
has glass designs covering
userto handle the device
the device and making it
without much trouble. Honor8
look elegant.The lovers of
Lite is a dual SIM smart
selfie also has something to
phone with a hybrid microSD
cheer about new Honor 8 Lite
card. The SIM tray can have
because of its 8 megapixel
two SIM cards at a single time
selfie camera which is above
or it can have one SIM card
the screen and with thin
and one Sdcard.
metallic earpiece is also present alongside the camera.
Display
There is 12 megapixel
The Honor 8 Lite
rearcamera present on the device with
76 | july 2017
MYMOBILE
under bright daylight situations.
Platform The Honor 8 Lite is powered by its own Huawei’s Kirin 655 SoC. It has an octa-core processor with two sets of four ARM Cortex-A53 cores while
verdict 10 /10
panel, browse photos and
Battery
Cameras
09 /10
more. The fingerprint sensor
Honor8 Lite is powered by
works accurately while using
3000 mAh battery which
it. The Honor 8 Lite allows you
is good enough to make
to activate a floating dock for
the device last long for long
better productivity, switch to
without the worry of charging
one handed UI design which
the phone on regular interval
allows activating motion
of time. It has power saving
control features such as flip
mode to make the device work
to mute as well. Honor8 Lite
more efficiently. The charger
Premium built Impressive work
09 /10
Performance Very good
Battery
while the other is clocked at
Value For Money
also an integrated Mali-T830
with f/2.2 aperture.
gesture to show the notification
Sufficient enough
8 Lite process fluently. It has
users to customise fingerprint
12 megapixels with autofocus
Looks
one set is clocked at 1.7 GHz 2.1 GHZ making the Honor
Honor 8 Lite also allows
09 /10 09 /10
A good buy
OVERALL
92%
has Hi-Board which enables
of Honor 8 Lite charges the
GPU, as well as a co-processor
the users to search for content
device without taking too long.
called i5 which handles sensor
from both inside and outside
input when the main cores
the device.
are in standby to save power. It has 4 GB of RAM which is
PROS
quite impressive to make run
Design and Processor
all the apps with ease without
Cons Slippery Back
the worry of the apps getting hanged. It can let the users to play big games with ease. The
(For detailed specifications, please refer to My Guide)
device has impressive 64 GB
Camera
Conclusion The phone looks good with the glass back cover which
In the camera section the
gives it a premium feel. The
Honor8 Lite possess two
processor is another plus
cameras. It has 12 megapixel
point of this new device. It
lenswith 1.25 micron
helps multitasking but might
pixels. There is a single LED
disappoint if played with heavy
flash. It also has phase
graphics games. The cameras
of internal storage enabling
has recent upgraded version
detection autofocus. It has 8
represent themselves properly
users to store big files without
of Android which is Android
megapixel selfie camera with
with some desired shots you
any worry plus letting the users
7.0 Nougat.The new Honor8
beautification mode allowing
might want to click. The
to download many applications
Litehas Bluetooth 4.1, Wi-Fi
to take clear images in any
battery could be worry for the
without thinking of storage
b/g/n and USB-OTG support as
conditions. The camera can
Honor 8 Lite, if used heavily.
getting filled up. That’s not the
well but the device misses out
record full HD resolution
Although this new device is a
end of storage it can further be
on support for Wi-Fi 802. 11ac
videos even with the front
decent buy from Honor in the
expanded upto 128 GB with
and NFC. The Honor8 Lite has
camera one can record HD
mid segment. n
microSD card.Honor 8 Lite
the latest EMUI in it.
videos. The rear camera is of
www.mymobileindia.com
Tried & Tested
burntest
haider@mymobile.co.in
july 2017 | 77
Tried & Tested
burntest
Asus ZenBook 3 (UX390UA)
A Premium Choice!
T
he new ZenBook3
to make ZenBook3 the most
a special 2-phase anodizing
is reimagined
sophisticated ZenBook yet. The
process to give the laptop
ZenBook for the
new ZenBook is lighter, thinner,
stunning golden edge highlights.
next era of mobile
stronger, powerful and top of all
It also has a unique gold
its beautiful.
ASUS logo and keyboard with
computing. In the new ZenBook 3 every single precision
The new ZenBook3 has a
matching gold backlight. The
worldwide recognition for the
new ZenBook3 is available in
world’s most prestigious laptop.
variant colours as well including
completely re-engineered
It is combined with expert
Rose Gold, Royal Blue and
and redesigned
design and craftsmanship
Quartz Grey.
component and every elegantly crafted detail has been
with leading edge technology
ZenBook3 has premium
to create a truly exceptional
aerospace grade aluminium
ultraportable device.
which makes it lighter than standard laptop alloy but 50%
Design
stronger as compared to other
ZenBook3 has a quite
laptops and the weight is also
spectacular design
reduced to only 910g with a
to look at. It is ultra-
profile which is amazingly thin
thin having 11.9mm
11.9mm. The protection of the
profile and just
screen is includes a 0.4mm
3mm high which
of super strong Corning Gorilla
makes this device
Glass 4, which is twice as thin
very compactible.
as standard glass delivering an
To fit in the fully
ultimate protection to the screen
sized keyboard the
of the laptop.
surrounding of the
ZenBook3 has a display
laptop is just 2.1
of 12.5 inch screen,Corning
mm wide. It is also
Gorilla Glass 4 protection and
having four powerful
full-HD resolutionwith its wide
speakers audio
178 degree viewing angles. It
system. ZenBook3
also possesses superb colour
is famous for its
reproduction and crisp detail to
stunning looks
give users an amazing display
and it possess Zen
to look at. The ultra slim bezel
inspired spun metal
is just 7.6mm wide giving
finish with all metal
ZenBook3 a class leading 82%
unibody enclosure.
screen to body ratio.
That’s not all the ZenBook3 has
ZenBook3 has a keyboard which is full size backlit keyboard stretching from edge to edge with just a 2.1mm bezel at each side and has a
78 | july 2017
MYMOBILE
key pitch of 19.8 mm. The keyboard is incredibly slim comparatively 28% thinner than the previous models. It has an impressive 0.8mm
verdict Looks
10 /10
Portability
10 /10
Stunningly beautiful
key travel which is twice as
Ultraportable with ease
much as some other laptops.
Performance
ZenBook 3 has a prĂŠcised touchpad which is cleverly
Very impressive throughout
09 /10
Battery
comfort and accuracy with
Sustains a day in single charge
09 /10
a glass covering for smooth
Value For Money
09/10
engineered for maximum
control and incorporating palm rejection technology. It is also capable of supporting of smart
A good buy
OVERALL
94%
gestures and handwriting
also has latest USB-C port that
software allows the users to
supports display.
create their own personal data
The problem of heating is handled by its Core(TM)
convenient access to all their
i7 processor. ZenBook3 has
files no matter where the files
liquid crystal polymer fan
are stored on ZenBook3.
impeller which is just 0.3mm
connecting feature with its
pipe with 0.1mm thick. This
next generation USB-C port.
innovative cooling system is
This support displays, power
just 3mm thick and the warm
delivery and data transfer
air is gently routed through
all through one reversible
hidden vents in the hinge for
connector. With the all in one
efficient cooling under any
USB-C Universal DOC, users
heavy work load.
gets all the ports they need
Battery
users to access the laptop
The battery of ZenBook3 is
PROS
also saves the time in typing
Design and Processor
password.
ZenBook3 has impressive
thick and a copper alloy heat
support which enables the with just a single touch and it
cloud for fast, secure and
including SD card reader, LAN, VGA, HDMI, standard USB 3.0 and USB-C port for charging.
Cons
powerful as well which can
Could be the price
last for a long period of time.
Conclusion
It has 40Wh lithium polymer
There’s no doubt that the Asus
battery which fits precisely
ZenBook 3 delivers a punch
The new ZenBook3 gives the users ultimate visual
of every pixel in every video
into the thin profile with ease.
with its specifications and
experience. It has wide 72%
frame delivering 200%
It is also loaded with fast
functionality. It does impresses
NTSC colour gamut and TV
better contrast and pin point
charging technology allowing
on the first go with its sleek
grade 1000:1 contrast ratio
sharpness.
it to charge rapidly in less span
and beautiful design. The only
of time.
thing which could bother this
ensuring more vivid, more lifelike colours combined
Platform
with ASUS fine tunes
ZenBook3 runs on processor
Connectivity
display parameters to ensure
Core(TM) i7-7500 CPU @
ZenBook3 is fully equipped
afraid that not many will opt
superb colour accuracy and
2.70GHz 2.90 GHz. It has
to give users best connections
to go with Asus when they
also providing automatic
RAM of 8GB. The system type
everywhere. It is loaded
have the choices such as
optimization for any kind
is 64-bit operating system,
with latest power efficient
the MacBook in the same
of image. It also possess
x64 based processor. This
Bluetooth 4.1 and dual band
price band.Though, being a
ASUS Tru2life video which
capability of ZenBook3 makes
802.11ac Wi-Fi that is more
niche product the Taiwanese
is remarkable real time video
it almost eligible of completing
reliable and three times faster
company would be targeting
enhancement technology that
any task without any issue. It
than the previous generation
the premium customers only.n
optimizes the appearance
is practically unstoppable. It
802.11n. ZenBook3 latest
www.mymobileindia.com
Tried & Tested
burntest
ultraportable and lightweight laptop is the pricing. I am
haider@mymobile.co.in
july 2017 | 79
Tried & Tested
burntest
BOSE SoundLink Revolve Speaker A sound box that ensures amazing 360 degree acoustic pleasure!
B
OSE always keeps
new launch of BOSE is its
consistent, uniform coverage.
new Revolve speaker possess
trick under the
SoundLink Revolve which is
If you place the new BOSE in
water resistant design. This
sleeves and comes
one of the best performing
the centre of your room then it
new addition of safety in
up with surprise
portable Bluetooth speakers
doesn’t matter in which part of
the speaker has increased
of sound that always amaze
yet by the BOSE. The sound
the room you are at, it has the
the value of quality of the
the world. Now BOSE have
experience which it provides
ability to give same experience
sound speaker. It could be
launched its new speaker to
is quite remarkable, it
in every part of the room. The
easily carried to any place
give you thrill of sound. The
delivers true 360 degree for
sound radiating capability of
whether be its pool party or
new BOSE Revolve gives the
any place where there could
extra push to the sound quality
be probability of it getting in
and the sound will reflect
contact with water.
around the room, immersing
only doesn’t have protection
limited or bounded just to the
against water, it also possess
room, it could be easily carried
the quality of resistivity of
wherever you go or wherever
against the sudden fall of the
you want to take it to.
speaker. The panic of the
Design
speaker getting damaged by any mistake of knocking over
The size of the new BOSE
the speaker, tossing it in your
Revolve is quite compact not
bag or setting the speaker
that much big but the size of
down a little harder than you
the speaker does not affect the
meant to should not worry
sound quality at all. The pint
you a bit because the soft
sized speaker is packed with
materials attached with the
more technology regardless of
speaker and embedded in it
its size. It has highly efficient
decrease the risk of getting
transducer. It is loaded with
any damage easily on the
dual passive radiator as well
speaker. So it provides you a
as it has an omnidirectional
sense of comfort in the section
acoustic deflector. All this
of any physical damage.
packed in the speaker is guaranteed to give you lifelike
Performance
sound which is for sure to give
The sound quality in new
you real thrill and chill of sound
Revolve speaker is made more
quality. The look of the speaker
advanced. The speaker has a
might be deceptive but it does
new single extrusion process.
not affect the performance of
The grille of the speaker does
the speaker at all.
not have even a single seam
The new BOSE Revolve
which gives the sound a new
keeps you giving surprises
heights adding to the beauty
at every stage. The Revolve
of the speaker.
speaker is not afraid of rain or water splash on it meaning the
80 | july 2017
The new Revolve speaker
you. The speaker does not get
BOSE Revolve lessen down the chance of you missing
MYMOBILE
Tried & Tested
burntest
astonishing sound quality
Bluetooth speaker must
the phone you can still make
speakers in Party Mode or
when you are not near or with
have and needs to have an
dinner reservations or you can
you can get the feeling of live
you speaker. The new Revolve
impressive battery life so that
send a text message. It has
performance by switching to
speaker is easily grabbable,
the enjoyment and fun can
unique feature just press and
Stereo Mode.
touchable and it is also easy
go on without the interruption
hold the multi-function button
to operate. It has smooth
of speaker getting off. BOSE
to access the voice input for
has an optional charging
soft buttons that makes sure
Revolve speaker delivers the
Siri and Google Now, right
cradle as well which keeps the
that every time you touch the
power. It has rechargeable
from the speaker. The BOSE
SoundLink Revolve charged
speaker you have natural feel.
lithium ion battery which
Revolve not only gives you a
and ready. With this optional
The pressing of rough buttons
can last upto 12 hours giving
better sound experience but
charging feature you can play
is reduced by the BOSE
you full day listening. There
it also take into account your
music while it charges as well.
Revolve speaker. It is easy to
may be many other speakers
other needs which you might
grab and go because you don’t
delivering long battery life and
require.
want to fumble about with the
play for longer time but not
speaker that you have. This
without compromising the
BOSE Revolve do not end
impresses a lot with its
feature and advancement
deep, powerful bass that you
with you using Siri or Google
advanced features. Though
of the Revolve speaker
get from BOSE Revolve.
Now. BOSE Revolve possess
there are few Omni-directional
Bose connect app which
and portable speakers
makes it easy to connect and
available in the market
The worry of not having the
automatically switch between
but they are nowhere in
makes it more desirable and appreciable.
Battery
Connectivity
The thrilling features of
BOSE Revolve speaker
Conclusion The nearly 20K speaker
phone with you has also been
Bluetooth devices. The app
competition with this new
The Revolve speaker is packed
looked into by the BOSE
can be used to connect to
offering from BOSE. n
with power because a portable
Revolve speaker. Even without
any two Sound link Revolve
www.mymobileindia.com
haider@mymobile.co.in
july 2017 | 81
Great Deals
mobilesensex
bazaar bargain Samsung Galaxy C9 Pro The smartphone features a metal unibody and a 6-inch display with full HD (1920 x 1080 pixels) AMOLED display. It is powered by an octa-core Snapdragon 653 (4 x 1.95GHz + 4 x 1.44GHz) processor and Adreno 510 GPU. It has a 6GB RAM, 64GB internal memory which is further expandable up to 256GB. It runs on Android 6.0.1 Marshmallow OS and is backed by a 4000mAh battery. It has a 16MP shooter on the back with dual-tone LED flash, f/1.9 aperture and a 16MP selfie camera. It features a fingerprint sensor in the home button. n
Launched at: Rs 30,990 Current Price: Rs 27,990
Oppo F3 Plus
Launched at: Rs 36,900 Current Price: Rs 31,900
82 | july 2017
The biggest highlight of this phone is its dual selfie cameras on the front. It features a 16MP sensor with f/2.0 aperture along with an 8MP 120-degree wide-angle lens. On the back, it packs a 16MP camera with f/1.7 aperture. It features a 6-inch full-HD (1080 x 1920 pixels) 2.5D curved display with Corning Gorilla Glass 5 protection. It is powered by Qualcomm’s Snapdragon 653 SoC coupled with 4GB of RAM. It has 64GB of internal storage which can be further expanded up to 256GB. It runs Android 6.0 Marshmallow with Oppo’s ColorOS v3.0 UI over the top and is backed by a 4000mAh battery. n
MYMOBILE
Great Deals
mobilesensex
Huawei Honor 6X (64GB) Honor 6X has a 5.5-inch Full HD IPS LCD display with a 1920 x 1080 pixels resolution and 403ppi pixel density. It runs the company’s octa-core HiSilicon Kirin 655 processor coupled, and there’s a Mali-T830MP2 GPU. The highlight of this smartphone is the dual 12MP + 2MP rear camera, which has PDAF and LED flash. It also comes with an 8MP selfie camera, and is powered by a 3340mAh battery. It weighs 162 grams and there’s also a fingerprint scanner on the back. It runs EMUI 4.1 (based on Android 6 Marshmallow) out of the box. n
Launched at: Rs 11,999 Current Price: Rs 9,999
Zopo Color X 5.5 The smartphone runs on Android 6.0 Marshmallowbased CoolUI 8.0, and supports dual-SIM slots. It features a 5.5-inch HD (720x1280 pixels) IPS display with 267ppi pixel density; and is powered by the 1.3GHz MediaTek MT6737 quad-core processor paired with 3GB RAM and Mali-T720 GPU. The smartphone offers 16GB of internal storage with the option to expand further using a microSD card slot (up to 64GB). It sports an 8MP rear camera with LED flash and f/2.2 aperture. It also has a 5MP sensor with LED flash support. It packs a 2500mAh battery. n team@mymobile.co.in Launched at: Rs 15,999 Current Price: Rs 13,999
www.mymobileindia.com
(Note: Prices are those available at prominent dealers, online and/or offline. They may not reflect official price reductions)
july 2017 | 83
In Conversation
“We are not just a mobile app but exemplifying a ‘mobile-first’ syndrome” Remember the days when people would think twice before sending an SMS as it would take a toll on their pockets. The situation would become trickier during New Year and other most widely celebrated national and religious festivals of India, as sending or forwarding bulk messages would cost even more. Things simplified when way2sms.com, India’s first free text messaging portal, came into being in 2006. Soon, in a matter of few years the Way2SMS crossed millions of registered users financially enabling the parent company, Way2Online, to become cash flow positive which later diversified into different product segments. Way2SMS, which became one among top 10 most searched keywords on Google in 2011 turned into an android app in 2014 before being rebranded as Way2 with short news in nine Indian local languages in 2015. Ramesh Kumar Raja talked to Raju Vanapala, Founder and CEO, Way2Online, to get into the depth of the success story scripted by him, challenges he is facing today and opportunities he is exploring to remain a leader in the rapidly changing digital world. Excerpts: The Way2online has come a long way with
In September 2015, there were 45 million
as relevant for the mass population as was
a number of unique products that brought an
users with over a million users visiting the
way2sms in its heydays. And that is how
ease to our life since its inception in 2005.
site every day. At any point of time, we had
we thought of foraying into the short news
How do you look back at your professional
the leeway to reach out and create value
segment with local language as the central
journey? True, our journey started with
horizontally.
focus
our previous product - way2sms, which
We already had a huge user base with
This, short news in local languages have
was SMS based. We had a successful
way2sms. We realized that SMS would
worked really well for us. We have crossed
run between 2009 and 2012, and were
soon become obsolete and that there is a
10 million installs. We have also reached 2
among the top 10 most visited sites in
huge scope in the local language space. We
billion screen-views more recently. On an
India. In 2014, we launched our sms app.
also wanted a product that would remain
average, each user is viewing over 80 news
84 | july 2017
MYMOBILE
stories every day. That’s a phenomenal
Digital India program, reduced data charges
basically exemplifying a ‘mobile-first’
engagement for a young company like us.
and tariffs, rising disposable incomes,
syndrome wherein we are building media
growth in overall internet penetration and
on a mobile screen. Crafting content as a
The products offered by you – from way2sms
smartphone production, and improvements
‘media on mobile’ company sets us apart
to dropX – are trend setters of the digital age.
in digital literacy in rural India, as well as
from the other apps.
Can you elaborate about their achievements?
more Indian language-friendly devices and
Yes, way2sms is a trend setter with huge
websites – are all factors that would propel
Since technology is taking hold of everything,
user base. The large user base has given
the next billion online. We would want to
what updates can we see in your services
us various other opportunities in the Indian
leverage the trend.
in the near future? Or are you planning any
digital media landscape.
product that could be another trend setter? How do you look at the social media platforms
One of the major challenges we faced was
How do you generate revenue in order to serve
such as Facebook and WhatsApp which are
providing exceptional visual experience
various products to their users? Our revenue
massively taking a toll on your businesses?
with very less data consumption on
generation is by way of advertisements on
No. It is pretty much clear that local users
mobile. Most of the language users are very
the app.
will surpass English users in the future and
conscious about the data usage every day.
there is where our USP lies.
So, providing rich news reading experience
Now that a number of players are vying for
Our app’s USP is its ease of download,
with highly economic data consumption
business space created by your products, what
skimming news, and availability of news in
is a big challenge. But, we took this as a
is your strategy to survive, or say to remain
Indian languages, 8 of them. So it caters
challenge to provide exceptional news
a leader in the cut-throat competition? The
to seekers of information both in English
reading experience with very less data
strategy lies in our very offering and USP.
and regional Indian languages. And
consumption.
Our objective is to register as much growth
there is an effort to make news selection
There are updates as well as new
organically as we can. We have crossed
comprehensive and wide-based, moving
products on the anvil. We will announce the
over a crore installs right now and we are
away from the shadow of tradition bound
same as soon as we are ready with market
targeting at achieving 20 million installs
sources of news, e.g. inclusion of blogs
roll-out plans.
in a year’s time frame. Our expectation is
and RSS feeds as sources of news. Also
that news being an everyday product that
technology tweaking allows us to reach out
How do you look at the future of regional
it is, consumers should get hooked to the
to tier 2 and tier 3 cities, where bandwidth
content consumption on mobile? Are you
app and make it a daily part of their lives.
availability and top end smartphone
further exploring opportunity in this regard? As
The visual presentation of the app is eye-
penetration are issues. We are already going
of the end of 2016, there were 234 million
catching, the news is crisp and pertinent
strong with our 8 regional languages. The
Indian language internet users compared to
to the reader and has so much variety that
aim is to expand to more languages in the
the 175 million English language Internet
this should become the go-to place for
near future.
users in India. In 2011, Indian languages
any reader who wants to stay abreast of
We are not just a mobile app, we are
internet users were numbered at a mere 42
happenings without spending too much
million. Since then, the former has grown
time on details. And as said earlier, we
at a 41% CAGR to overtake the English
want to record 20 million installs in a
internet users in India. So, we strongly
“Our objective is to register as much growth The next generation of internet organically as we can. We have users is going to be from tier 2 crossed over a crore installs right now and 3 cities and rural areas, who would only be familiar and we are targeting at achieving 20 with their local language. million installs in a year’s time frame. Therefore increasing content Our expectation is that news being an in local languages, be it on websites or apps is the primary everyday product that it is, consumers driver that could help chat should get hooked to the app applications and digital platforms and make it a daily part of deepen their user base. Penetration of internet and smartphones, the their lives” year’s time.
www.mymobileindia.com
In Conversation
face to face
believe local language internet audience will dominate internet in India. The forecast is that local language internet user-base is set to grow at 14% CAGR to reach 536 million by 2021! In contrast, the English internet user-base is expected to experience minimal growth totaling to only about 199 million by 2021. Given such market stats, it makes complete sense for us to tread the very road we are on. n ramesh@mymobile.co.in
july 2017 | 85
In Conversation
face to face
“Advertising on digital space has no boundaries and has a wider reach to the world� Advertising was never that aggressive as it is now, thanks to smartphone proliferation that everything is going digital so much so that marketers and advertisers are looking for business growth with online ad campaigns. Leading the change is AppsDiscover Technologies, a premium mobile advertisement network that helps augment business worth and its revenue. Headquartered in Gurgaon, AppsDiscover is revolutionising the advertising in the digital landscape. The young and zealous start-up has proved itself zillions of times since its inception in 2013, and in just three years of active presence, AppsDiscover has emerged as an elixir of marketing and branding for hundreds of products and services from a bevy of industries. Now that the company is expanding its horizons beyond Indian boundaries to empower some international brands, Ramesh Kumar Raja had an interaction with Ashish Bahukhandi, CEO of AppsDiscover Technologies, to understand its technical aspects, business model, SEO trends and the potential of ad networks growth in India and international markets. Excerpts: How is AppsDiscover Technologies engaged in delivering services to its clients? Apps- Discover Technologies is a premium digital ad network helping advertisers across multiple industrial backgrounds to promote their brand and services through digital and mobile platforms. Being highly popular with mass reach, online and mobile advertising is generating a lot of revenue with the brand promotions and its visibility.
58 | july 2017
MYMOBILE
AppsDiscover helps these companies who want to reach out to mass with intelligent and customized ad campaigns that directly reach out to their target audience surfing online platforms and navigating through their mobile. This helps the brands to achieve global growth, acquire active users and monetize inventory. AppsDiscover offers a digital
“Structured data markets? With the rapidly growing digital market, increasing focus on application markup, accelerated mobile added services promotion, subscription usage on mobiles and government’s pages (AMPs), greater role of based products promotion, etc and initiatives to boost the usage tracks their campaigns. Based on of internet in the country, ad infographics, arrival of cross media cutting-edge advanced technology, networking emerged as an elixir platforms, the rise of strategic AppsDiscover is a unique platform of marketing and branding for content, and Google reactions to for digitally transformed companies both aspiring and established of the smart age to optimise their brands. An ad network develops comments are some of the novel global business outreach, growth and connectivity between websites and SEO trends in fashion revenue in every quarter of the financial online advertising; the summation year, thus cashing in on the current trends of the two generates an inventory this year” promotion for various kinds of campaigns like mobile application promotion, value
of social media.
In Conversation
face to face
for advertisers to buy through programmatic exchanges. In other words, it helps an
How it is different from others in offering
Since SEO is the key to driving web traffic,
advertiser in selling his/her inventory within
solutions to augment business worth and
what role does it play in enabling businesses
a specific network. Also, an ad network
its revenue through mobile traffic? What
to make their presence noticeable on the
facilitates the brands while bringing the
tools and methods do you use to cater to the
Internet? SEO plays an essential role in
inventory close to its target audience. An
intelligent and cost-conscious marketers
brand recognition. It is the SEO that
ad network also enables the marketers
of the startup era? We at AppsDiscover
helps businesses to make their presence
to earn more online ad impressions in
maintain complete transparency with
noticeable and helps brands to optimise
shorter time duration and at a nominal
our clients, associates and stakeholders
their presentation in world’s largest market
cost. Unlike traditional newspaper and
and offer them customised solutions. We
– the Internet. Smart entrepreneurs don’t
television advertising, digital space has
offer complete ad network solutions on all
just realise it; they also use their acumen to
no boundaries and has a wider reach to
digital platforms to our clients who wish to
adopt smart changes in the smartest way.
the world. So, prospects are sunny for ad
seek good visibility and increased revenue.
Through SEO one reaches the right place
networks both in India and abroad due to
Besides, we use Android SDK to deliver
at the right time when the world in here
ample spread of social platforms.
high-quality ads with high conversion
online.
and payouts, and we follow innovative
After establishing a strong base in India What SEO trends can we see in 2017
and Singapore, AppsDiscover now offers its
that will shape the Internet industry like
services in the Indonesian market. What’s
Tell us about your business growth so far and
never before? Structured data markup,
next? We are growing rapidly and looking
your association with renowned brands that
accelerated mobile pages (AMPs),
forward to strengthen our strong image in
gave you right exposure to tap the market. We
greater role of infographics, arrival of cross
this niche online market, hence retaining
are exploring opportunities in international
media platforms, the rise of strategic
and expanding our current operations in
markets. For us, the current focus is to
content, and Google reactions to comments
India, Singapore and Indonesia is what
explore international markets, mark our
are some of the novel SEO trends in fashion
on our cards for future. Besides this, we
presence and acquire lucrative growth.
this year.
are planning to embark on Australia and
processes for innovative solutions.
Our plans and strategies are already in
looking to expand further in the South East
place and moving further consequently. We
How do you look at the prospects of ad
aspire to get positive outcomes soon.
networks growth in India and international
www.mymobileindia.com
Asia. n ramesh@mymobile.co.in
july 2017 | 87
In Focus
tech skill
Wanna Build Apps? Here are the top five platforms to build a mobile app with no tech skills
T
he future of enterprise tech lies in apps -- largely mobile apps that deliver the same functions across virtually every
platform for mobile devices, desktops and online. Small business owners are unable to fathom the magnitude of impact and traction an app can bring to their businesses and do not even have the technical skills to have it in place. No longer do they need to be some elite programmer in order to have a
What If you we told you that you could
Facebook, Twitter, SoundCloud and more.
viable business app. But you do need some
get an app with Fully functional built-in
The multiple monetization options means
understanding of the app creation process
CMS for unlimited updates over 46 Rich
you can quickly create a revenue stream
and willingness to work and spend.
media and social API’s, Reliable data
from your app, providing an e-commerce
So here are the “Top Five platforms to
backup, secure cloud hosting, Unlimited
experience, in-app subscriptions, deals
Build A Mobile App With No Tech Skills”:
customization options, Native utility
Instappy.com
features, Built-in system for offers and deals, Push notifications in app, real time analytics, 157 other features, and a fully Google indexed app, free payment gateway, inventory management, and more will cost you 10 lakh but you can get it for as low as 50000 INR What is more a
Instappy.com is a built for success cloud
world-class payment gateway is included
based DIY platform which makes it simple
Free.
for everyone to create instant, affordable,
88 | july 2017
intuitive, and stunning, professional
ShoutEm
mobile applications with Unlimited
ShoutEm offers an app builder with
customization, unlimited updates, and no
complete content management,
coding skills needed to get your business
powerful user engagement tools and
online on mobile. With Instappy, one can
monetization options, coupled with a
build, launch and publish the app on app
seamless publishing process, to provide
store / Play store only in a days’ time.
a robust solution for most requirements.
Whether you own an export house, a niche
The interface builder offers many
fashion boutique, a superstore, or an exotic
customization options, and each app can
pet shop, your mobile commerce store is
be tightly integrated with existing content
instantly ready with Instappy.
sources such as WordPress, Foursquare,
MYMOBILE
and coupons, with support for all major ad
HTML5 apps, with no coding knowledge
complete control of layout and watching
networks included.
required. It was founded in 2009, and
your progress using the Previewer.
You can publish your apps under
recently acquired by Infinite Monkeys,
Test your app as you build it and check
your developer account to both iTunes
to now form one of the largest DIY app
its progress on your computer, mobile or
and Google Play, and update your app or
publishing platforms worldwide. You can
tablet. Once your app is fully tested and
content in real-time. ShoutEm also offers
make as many apps as you want, with
ready to go, you can publish and promote
regular auto-updates, to ensure your app
unlimited updates, and utilize a number of
your app, and analyze the user data.
is always ahead of new iOS and Android
features, including push notifications, high
AppMachine takes care of everything you
updates.
resolution photo galleries, live updates,
need to get your app into Apple’s App Store
music and video streaming, chat rooms,
and Google Play.
AppMakr
Google Maps integration, shared events
AppMakr is a DIY app creation platform
calendars, in-app shopping, and much
that lets anyone craft iOS, Android and
more. Yo u
In Focus
tech skill
TheAppBuilder
keep
track of all your apps through the Dashboard, easily customize your app’s looks and functionality, add content with tabs, preview your app in real time and publish it to the markets with a single click.
AppMachine
employees, clients, events and brochures, with two different approaches available. You can build the app using the online toolkit, and either the training provided or TheAppBuilder itself will work with you to define and build the structure of the app and populate it with initial content.
AppMachine is an easy-to-use platform
Using the dedicated AppLibrary, you
to build and design professional native
can provide your users with a window
apps for both iOS and Android. Using the
into multiple apps and even customize
drag-and-drop interface, you can combine
it with your own branding. You can
different building blocks that offer a variety
protect both public and private apps
of features, such as information, photos
with usernames and passwords, and
and video. The building blocks also let you
distribute them via the app store, making
link your app to Facebook, Twitter, or online
use of TheAppBuilder’s Active Directory
stores. You can design the app in your own
integration to enable login with existing
unique style and choose your navigation
credentials and user groups. n
paths, colors, fonts and icons, taking
www.mymobileindia.com
TheAppBuilder provides a suite of apps to suit
team@mymobile.co.in
july 2017 | 89
snap shot
In Focus
HTC U11 : Squeezed to Near Perfection!
1 2 3 4 5 6 90 | july 2017
HTC U11 is the world’s first smartphone with a revolutionary new squeeze technology HTC Edge Sense which gives users the ability to activate advanced touch and use a “short squeeze” as well as a “squeeze and hold” for enhanced functionality.
HTC Edge Sense is based on pressure applied to the side of the device; it can be used in nearly any condition – including rainy weather that would normally pose a challenge with capacitive buttons. HTC Edge Sense lets you easily engage with your phone in an unprecedented and intuitive way such as taking photos - Just lift, squeeze, smile, and snap, Voice to Text - Lightly squeeze, speak your message and send your texts on the go and customize the squeeze gesture: open email with just a squeeze.
With 16 MP front and 12 MP rear camera, it also has the highest rated smartphone camera in the world with DxOMark 90 score. The multi-axis optical stabilization system and super-fast autofocus in all lighting conditions makes the camera quick, pictures sharp, and videos smooth.
The new U11 comes with the latest version of HTC USonic that combines Active Noise Cancellation with the ability to tune audio to your unique hearing. It also has an IP67 rating and is dust, splash and is also water-resistant.
HTC U11 has liquid glass surface is crafted using Optical Spectrum Hybrid Deposition. By layering highly-refractive minerals across the phone’s back cover along-with the new seamless, curved look with 5.5 inch Quad HD 3D lass on both front and back for vivid, crisp images and text in any light.
MYMOBILE
THTC has arrived with a bang in the premium segment smartphone category with its new product called HTC U11. The flagship phone sports a big 5.5 Quad-HD display with a new squeeze technology called HTC Edge Sense which helps greatly in enhanced functionality. It comes with Intelligent personal audio (HTC U Sonic) with multiple AI assistants and the highest rated smartphone camera in the world with an incredible DxOMark 90 score. The stunning new comes with IP67 rating, dust, splash and water resistant and is powered by Qualcomm Snapdragon 835 processor. The liquid surface phone looks stunningly gorgeous because of its premium aesthetics and 3D glass
In Focus
snap shot
finish, which does gives it a global appeal. HTC U11 runs on Android 7.0 with HTC Sense on top of it. With 16MP front and 12MP rear camera, it certainly generates the desired photos you might want, while it also does 4K video recording as well. HTC U11 might turn out to be a game changer for the Taiwanese technology giant in the premium segment.
Price: Rs 51,990
With Android Nougat 7.0, it is the first smartphone to be commercially released worldwide exclusively powered by the Qualcomm Snapdragon 835 that will get 25% faster graphics, with 35% or 3 hours more video playback, 30% or 8 hours more music playback and 43% or 3.5 hours longer web browsing time via a LTE network4. HTC U11 is available in India with 6GB RAM and 128GB internal storage.
7
8 9 10
HTC U11 comes with the BoomSound Hi-Fi Edition speakers, Dynamic Range Audio and Upgraded microphones; with new Acoustic Focus technology enables the best 3D audio recording quality yet to record audio from all directions.
It has a 3000 mAh battery with Quick Charge 3.0 and Type-C charging port which is going to accompany you for a day at least.
The HTC U11 comes with three intelligent companions devoted to you: HTC Sense Companion, Google Assistant, and Amazon Alexa3.
haider@mymobile.co.in
july 2017 | 91
face to face
“Isle of Fortune is the first mobile quiz app in the world that offers cash rewards to winners” Playing quiz is said to be one of the best pastime activities for children in schools which later fades with time as soon as you complete your higher education and get into the nitty-gritty of professional life. You hardly bother to relive those moments unless you find shows like Kaun Banega Crorepati and Who Wants To Be A Millionaire that give you goose bumps to give it a try although everyone is not lucky. However, you need not to worry now! With the screen size reducing as small as a smartphone, you have the leisure to play quiz anywhere anytime. Isle of Fortune is one such endeavour that gratifies your student-life interest to explore your base of general knowledge. Isle of Fortune is, in fact, first of its kind mobile game that pits your knowledge against time to win rewards. The quiz app, which is slated to go live in the first week of July, 2017, will come with two games, a daily game with a USD 100 reward every day called “Isle of Fortune” and a weekly game with a USD 1000 reward every week called “The Grand Game”. To discuss its technicalities and business strategy, Ramesh Kumar Raja talked to Arjun Rao, the MD of Isle of Fortune Pte. Ltd. Interestingly, Arjun is a business and concept development professional in the sports and entertainment industry and his core experience lies in event management, sponsorship sales and ROI measurement. Excerpts:
92 | july 2017
MYMOBILE
face to face mobile users all the time.
In Conversation
Since you come from diverse professional backgrounds, when and how did the idea of Isle of Fortune strike you? Completely out
At which age group the app is targeted and
of the blue would be my answer, like most
how has been the response till date? The
good things in life. My wife and I used to
app is targeted at all age groups. The app
play a very engaging quiz game called Quiz
focuses on knowledge delivery in the form
Up on our mobile phones regularly. About a year ago, the thrill of beating each other in a quiz game wore out and the only remaining thought was “Wouldn’t it be great if online and mobile games had physical gratification. How amazing would that be?” That thought was the first step in bringing “Isle of Fortune” to life. What’s special about this mobile quiz game app and how do you keep users engaged? Isle of Fortune is the first mobile quiz game in the world that rewards winners with cash awards. You have to be the best to win and I believe it is the ultimate test of knowledge, skill and speed as you need all three to win cash awards. The app will launch with two games, a daily game with a USD 100 reward every day called “Isle of Fortune” and a weekly game with a USD 1000 reward every week called “The Grand Game”. Both games are 10 question quizzes and the winner with the highest score and best timing wins the rewards on a daily and weekly basis
“We will be launching in the top 20 User engagement is what every mobile gaming app is all about and markets around the world that unfortunately, there doesn’t seem to are the largest mobile penetration be any science to it. As we finish our trials and get into launch phase, we markets. We have identified a target are considering multiple channels audience of approximately 1.2 billion of advertising online as our primary mobile phone users, and we are focus to spread the word and then various incentivised offerings and working to get as large a customised content based quizzes to percentage of this keep everyone’s interest alive. I am sure that if we can create great custom content user base”
respectively.
based quizzes, for example a 1-week Valentine’s Day game with an interesting reward, or a quiz on Christmas as a global
of a general knowledge quiz and there really
We have been live testing for several
festival will definitely attract people from all
is no age barrier to learning something new.
weeks, both within closed groups as well
walks of life. The challenge as always will be
Our intention is to “gamify” this process and
as 2 weeks live, where we have had several
in spreading the word to garner increasing
make the process of learning new facts fun.
winners and paid out cash awards. The
www.mymobileindia.com
july 2017 | 93
In Conversation
face to face response has been quite amazing. We
enough to sustain this kind of growth.
have already gotten some avid followers
we have been thinking and working on
who have even helped us identify some
The confidence you display makes us believe
this for a long time now and our plans
bugs and issues, which is the primary goal
that you are going to make it big in the given
to grow and expand, both in terms of
of the live testing rounds. We plan to go live
segment. So, what’s your plan for a true
strategy and content as well as in target
in the first week of July, 2017 and all our
global presence? As the saying goes, “from
markets will hopefully ensure that we
efforts are focused on making this happen
your mouth to God’s ears”. We certainly do
retain our edge.
on time.
hope we will make it big. We will be launching in the top 20
What is the size of the app market these days?
How do you manage the cash awards, a key
markets around the world that are the
Do you think there is an overkill happening
feature in this gaming app to attract users?
largest mobile penetration markets.
with the large number of apps being launched
When a winner wins either the daily game
We have identified a target audience of
every day? The Apple App Store today
or the weekly game, our system notifies
approximately 1.2 billion mobile phone
boasts of close to 2 million apps while
them at midnight GMT time. The system
users, and we are working to get as large a
Google Play has over 2.2 million apps.
also requests their banking details so that
percentage of this user base. Customised
This number is expected to increase in the
we can transfer their award to them.
content, interesting awards and different
future. Among all app categories of the App
game formats, unique delivery methods
Store, games has always been the biggest
What are the platforms where the app will be available and what’s your expectation about its retention on handsets? We will be available on Android and iOS (Apple) on launch. During our trials, we saw a retention rate in the high 60’s (percentage), but this would honestly not be any indicator of things to come since it was a limited release, there was no advertising to speak of and we were more focused on bugs and
category and in 2016 it commanded 35%
“The challenge is always going to be about creating innovative and highly engaging game products for the mobile world, and then ensure that it is marketed well”
of total worldwide downloads. A recent IDC study showed that 80% of spends in the App Store and Google Play stores were from mobile games reiterating the fact that mobile gaming is a huge opportunity, provided one creates mobile games that are engaging and exciting for the users, which results in these apps being commercially viable for the promoter.
software issues. If we can hold on to
With Apple alone paying out
50-60 per cent of our users when we go
approximately USD 70 billion in pay-outs
live globally, this will be a very financially
and a great game experience will hold us
to app developers / promoters, which is led
viable and popular mobile game.
in good stead. We will be working to create
by games and entertainment in terms of
strategic alliances with marketing partners
top-grossing categories, we hope to be able
What is your current user base, although
to create new and interesting streams for
to leverage their global scale and appeal to
it’s yet to launch? Where do you want
us to tap into user groups.
make our own niche within the knowledge
to take it in the coming years? During
China and USA being the biggest
our live testing, we got approximately
revenue generators as far as markets are
According to a new report from
2000 downloads, with approximately
concerned, will be key focus markets for
Atomico, “Mobile” became the largest
10,000 games played in a 14 day span.
the expansion strategy. The challenge
game segment in 2016 with more than two
We saw this initial numbers spiking
is always going to be about creating
billion people playing various games across
once we started talking about our winners
innovative and highly engaging game
categories. It is estimated that “Mobile”
having received their awards. We believe
products for the mobile world, and then
will make 51% of the gaming industries
that if we can effectively spread the
ensure that it is marketed well.
projected $129 billion revenue in 2020,
word about our game, we will have very
94 | july 2017
will certainly help in the short term,
domain.
which will then be worth more than the
interesting user adoption numbers. It is my
Who are your competitors? How are you
belief that with effective global outreach,
making sure that you stay ahead of them?
It is our hope and intention to work
we would like to hit the 100 million
As things stand today, we will be the only
towards being a small part of this massive
download mark within 12-18 months
mobile quiz app that offers cash rewards
eco-system. n
from launch. The market is certainly large
to winners. While the first mover advantage
combined PC and console segments.
ramesh@mymobile.co.in
MYMOBILE
In Focus
Spotlight
Updates that make WhatsApp messaging cool
I
magine your day without WhatsApp?
smartphone. The messaging app is used
most downloaded Android app in India. The
“A hell, in fact,” would be the
by more than 1 billion people over 180
usage pattern is likely to be same on Apple’s
answer from a majority of users of
countries to connect with friends, family and
handsets too, although there is no similar
the world’s most-used messaging
colleagues. It is available in more than 50
data available for iPhone users in India. The
app for whom it has become a crucial part
different languages around the world and in
Facebook-owned WhatsApp keeps getting
of their day-to-day communication. It has
10 Indian languages. The app currently has
updates regularly that further enhance its
evolved suiting our needs to such an extent
200 million monthly active users in India
utility for us. To keep you informed with the
that you feel left out in your friends’ circle
alone. Even a recent survey on internet
trends, we have listed here the five updates
if the WhatsApp is not working on your
trends in India ranked WhatsApp as the
that the popular chat app got recently.
www.mymobileindia.com
july 2017 | 95
Spotlight
in focus Pinned chats
can also see other options such as Delete, Mute, and Archive as
The pin chat feature in WhatsApp allows users to pin favourite chats
well, which appears on long-pressing a chat. One of the biggest
on top of the Chats tab. With the new feature, WhatsApp users can
highlights of the new Pin feature is that you once pin a chat, it will
pin up to three contacts on top of rest of the conversations. With
remain on the top of your chat list, irrespective of your dialogue or
pinned chats, you never have to worry about scrolling through the
conversation timings with the individual or group concerned. You
long list of conversations to text your family members or your best
can also un-pin WhatsApp chats whenever you please, by long
friend. Simply tap and hold a chat, and then tap the pin icon at
pressing the option, and disabling the Pin button. The feature is
the top of your screen. Apart from Pin option, WhatsApp users
currently available on Android phones only.
Two-step authentication feature The two-step verification is another new feature that WhatsApp got this year. The feature has been rolled out to Android, iOS and Windows Phone users. It was under beta testing for past few months. The two-step verification feature adds extra layer of security to users’ account by requiring a secondary method of authentication. It aims at preventing others from using your phone number without a six-digit passcode set by you. It is one of the most widely used security features across various digital platforms. Upon enabling this feature, you can also optionally enter your email address. This email address will allow WhatsApp to send you a link via email to disable two-step verification in case you ever forget your six-digit passcode, and also to help safeguard your account. In case you forget the six-digit passcode, WhatsApp won’t permit re-verifying the account within seven days of last using WhatsApp. Almost all technology companies like Apple, Google, Instagram and Twitter have introduced two-factor authentication for security of their users.
96 | july 2017
MYMOBILE
Spotlight
in focus Gets dedicated video-calling button The messaging app quietly introduced a separate icon for video calls on Android phones recently. The video-calling button replaces the attachment button, which has been relocated to the bottom of the text bar. This feature was available to all the beta users of the app for some time, and the general WhatsApp users updated to version 2.17.146 will also see a dedicated video calling button. Earlier, only one call icon was available and clicking on that would pop-up two additional options which allowed users to select between a voice and video call. The company recently announced that India is the top country in the world to use its video-calling feature. It said that a total of 50 million-plus video calling minutes per day are recorded by WhatsApp in India. This is the highest among all other countries where the messaging app is used.
Text status is back WhatsApp brought back its text Status feature after popular demand from users. Earlier this year, the messaging app had replaced the text status feature with another similar one called ‘Status’ that allowed users to add images, videos and GIFs as their status. Similar to Snapchat Status and Instagarm Stories, this ‘Status’ feature too comes with an expiry limit of 24-hours, after which it is automatically deleted. WhatsApp faced a lot of criticism for removing the text status as not too many users like the new ‘Status’ feature. “We heard from our users that people missed the ability to set a persistent text-only update in their profile, so we’ve integrated this feature into the About section in profile settings,” a WhatsApp spokesperson had reportedly said. To set a text status on an Android smartphone, first, upgrading the messaging app via Google Play Store is mandatory, after which the user can simply click on the three dots icon situated at the top right corner of the WhatsApp interface.
Siri can read aloud your WhatsApp messages Apple’s voice assistant Siri can now read WhatsApp text
your phone, but you may not want your private messages to be
messages you receive via the service out loud, making life a bit
read out aloud to your office. Replying by voice is possible,
easier for people with visual impairments, or for people who just
too, since the popular messaging app added the option last
want to use their phone without looking at the screen. Users
September. The 2.17.2 update is available now, but only
can activate the feature in WhatsApp’s
works on devices running versions
settings menu, and request that Siri
of iOS 10.3. The update also brings
read the latest message with the usual
a number of little visual tweaks to
“Hey Siri” command. WhatsApp being
calls and group screens and allows
more accessible should be simpler for
you to set up multiple statuses as
when you’re driving or you can’t get to
well. n ramesh@mymobile.co.in
www.mymobileindia.com
july 2017 | 97
Digital Security
tech Trendz
Top Tech Samurais As information security breach increases, Gartner identifies top technologies for digital protection
G
artner, the world’s leading
has significantly reduced the surface area
IT research and advisory
for attack by shifting the risk of attack to
company, has identified top
the server sessions, which can be reset to
technologies which could
a known good state on every new browsing
prove to be the saviors in an age when
session, tab opened or URL accessed.
attempts to break enterprises’ information citadel is only going to become more
Deception
frequent and more lethal. The technologies
Deception technologies are defined by
were named during “Security & Risk
the use of deceits, decoys and/or tricks
Management Summit” organized by
designed to thwart, or throw off, an
Gartner in Mumbai last month. “In 2017, the threat level to enterprise IT continues to be at very high levels, with daily accounts in the media of large breaches and attacks. As attackers improve their capabilities, enterprises must also improve their ability to protect access and protect from attacks,” said Neil MacDonald, vice president, distinguished analyst and Gartner Fellow Emeritus. “Security and risk leaders must evaluate and engage with the latest technologies to protect against advanced attacks, better enable digital business transformation and embrace new computing styles such as cloud, mobile and DevOps,” adds Mr McDonald.
“As attackers improve their capabilities, enterprises must also improve their ability to protect access and protect from attacks” – Neil MacDonald, Vice President, Distinguished Analyst and Gartner Fellow Emeritus
attacker’s cognitive processes, disrupt an attacker’s automation tools, delay an attacker’s activities or detect an attack. By using deception technology behind the enterprise firewall, enterprises can better detect attackers that have penetrated their defenses with a high level of confidence in the events detected. Deception technology implementations now span multiple layers within the stack, including endpoint, network, application and data.
Endpoint Detection and Response Endpoint detection and response (EDR) solutions augment traditional endpoint preventative controls such as an antivirus by monitoring endpoints for indications of
using a single management console and
98 | july 2017
The top technologies for information security are:
a single way to express security policy,
Cloud Workload Protection Platforms
Remote Browser
Modern data centers support workloads
Almost all successful attacks originate
that run in physical machines, virtual
from the public internet, and browser-
machines (VMs), containers, private cloud
based attacks are the leading source of
infrastructure and almost always include
attacks on users. Information security
some workloads running in one or more
architects can’t stop attacks, but can
public cloud infrastructure as a service
contain damage by isolating end-user
(IaaS) providers. Hybrid cloud workload
internet browsing sessions from enterprise
protection platforms (CWPP) provide
endpoints and networks. By isolating the
information security leaders with an
browsing function, malware is kept off of
integrated way to protect these workloads
the end-user’s system and the enterprise
regardless of where the workload runs.
MYMOBILE
unusual behavior and activities indicative
move unimpeded laterally (“east/west”)
security professionals with a single point
of malicious intent. Gartner predicts that
to other systems. Microsegmentation is
of control over multiple cloud service
by 2020, 80 percent of large enterprises,
the process of implementing isolation and
concurrently, for any user or device. The
25 percent of midsize organizations and
segmentation for security purposes within
continued and growing significance of
10 percent of small organizations will have
the virtual data center. Like bulkheads in
SaaS, combined with persistent concerns
invested in EDR capabilities.
a submarine, microsegmentation helps to
about security, privacy and compliance,
limit the damage from a breach when it
continues to increase the urgency for
Network Traffic Analysis
occurs. Microsegmentation has been used
control and visibility of cloud services.
Network traffic analysis (NTA) solutions
to describe mostly the east-west or lateral
monitor network traffic, flows, connections
communication between servers in the
and objects for behaviors indicative of
same tier or zone, but it has evolved to be
OSS Security Scanning and Software Composition Analysis for DevSecOps
malicious intent. Enterprises looking for
used now for most of communication in
Information security architects must be
a network-based approach to identify
virtual data centers.
able to automatically incorporate security controls without manual configuration
advanced attacks that have bypassed perimeter security should consider NTA as
Software-Defined Perimeters
throughout a DevSecOps cycle in a
a way to help identify, manage and triage
A software-defined perimeter (SDP)
way that is as transparent as possible
these events.
defines a logical set of disparate, network-
to DevOps teams and doesn’t impede
connected participants within a secure
DevOps agility, but fulfills legal and
Managed Detection and Response
computing enclave. The resources are
regulatory compliance requirements as
Managed detection and response (MDR)
typically hidden from public discovery,
well as manages risk. Security controls
providers deliver services for buyers looking
and access is restricted via a trust broker
must be capable of automation within
to improve their threat detection, incident
to the specified participants of the enclave,
DevOps toolchains in order to enable this
response and continuous-monitoring
removing the assets from public visibility
objective. Software composition analysis
capabilities, but don’t have the expertise
and reducing the surface area for attack.
(SCA) tools specifically analyze the source
or resources to do it on their own. Demand
Gartner predicts that through the end of
code, modules, frameworks and libraries
from the small or midsize business (SMB)
2017, at least 10 percent of enterprise
that a developer is using to identify and
and small-enterprise space has been
organizations will leverage software-
inventory OSS components and to identify
particularly strong, as MDR services hit
defined perimeter (SDP) technology to
any known security vulnerabilities or
a “sweet spot” with these organizations,
isolate sensitive environments.
licensing issues before the application is
due to their lack of investment in threat detection capabilities.
Digital Security
tech Trendz
released into production.
Cloud Access Security Brokers Cloud access security brokers (CASBs)
Container Security
Microsegmentation
address gaps in security resulting from the
Containers use a shared operating system
Once attackers have gained a foothold
significant increase in cloud service and
(OS) model. An attack on a vulnerability in
in enterprise systems, they typically can
mobile usage. CASBs provide information
the host OS could lead to a compromise of all containers. Containers are not inherently unsecure, but they are being deployed in an unsecure manner by developers, with little or no involvement from security teams and little guidance from security architects. Traditional network and hostbased security solutions are blind to containers. Container security solutions protect the entire life cycle of containers from creation into production and most of the container security solutions provide preproduction scanning combined with runtime monitoring and protection. n team@mymobile.co.in
www.mymobileindia.com
july 2017 | 99
Spotlight
in focus
Google Play introduces ‘Android Excellence’ section
W
ith an objective to
upcoming developers and encouraging
promote apps that
daily visits.
have great design
“The new collections will showcase
and performance,
apps and games that deliver incredible
or those who follow the best practices
user experiences on Android, use
given by the search giant itself, Google
many of our best practices, and have
has come up with a new section in
great design, technical performance,
Google Play store called ‘Android
localisation, and device optimisation,”
Excellence’. The newly-introduced
Google said in its blog post.
section has been curated by Google’s
Google says that the Android
editorial team and is divided into
Excellence collections will be
two categories of apps and games.
refreshed quarterly. As the lists will
The Android Excellence appears in
be refreshed after a considerable
Google’s newly revamped Editor’s
time, it might not be the best place
Choice section.
to find great new apps or games but
The move comes after Apple’s
the entries that make this list are likely
recent WWDC debut of its overhauled
to get abundance of promotion and
App Store, with a new interface and
exposure. This is likely to prove as a
shifted focus on discovery and how-
great incentive for app developers to
tos. It also has a new way to highlight
follow the guidelines provided by
apps — the App Store’s upgraded
Google for Android apps.
landing page will feature one new
We’ve listed here the distinguished
app a day, opening possibilities for
names in the first round of Android Excellence. n
Android Excellence Games: After the End Forsaken Destiny by NEXON M Inc. CATS: Crash Arena Turbo Stars by ZeptoLab Golf Clash by Playdemic Hitman GO Square Enix Ltd Horizon Chase by Aquiris Game Studio S.A Kill Shot Bravo by Hothead Games Lineage Red Knights by NCSOFT Corporation Nonstop Knight by flaregames PAC-MAN 256 - Endless Maze by Bandai Namco Entertainment Europe Pictionary by Etermax Reigns by DevolverDigital Riptide GP: Renegade by Vector Unit Star Wars: Galaxy of Heroes by Electronic Arts Titan Brawl by Omnidrone Toca Blocks by Toca Boca Transformers: Forged to Fight by Kabam
Android Excellence Apps: AliExpress by Alibaba Mobile B&H Photo Video by B&H Photo Video Citymapper by Citymapper Limited Drivvo by Drivvo drupe by drupe Evernote by Evernote Corporation Hotel Tonight by HotelTonight Kitchen Stories by Kitchen Stories Komoot by komoot GmbH Lifesum by Lifesum Memrise by Memrise Pocket by Read It Later Runtastic Running & Fitness Tracker by Runtastic Skyscanner by Skyscanner Ltd Sleep as Android by Urbandroid Team Vivino by Vivino ramesh@mymobile.co.in
100 | july 2017
MYMOBILE
Guest Column
by Invitation
How Technology is Shaping the Wholesale-Retail Market in India By Devesh Rai
F
irst things first! The flourishing
wholesale market and acts as an
lakhs of buyers, millions of products on the
wholesale retail market in India
e-marketplace providing technology stack
platform, covering all parts of India.
is currently pegged at USD300
for real time cataloging, deal discovery,
Let us rewind the clocks back to the
billion and is expected to grow
network building, order management
time when India was alien to smartphones,
beyond USD700 billion soon. A major
and processing, search, cart, work flows,
tabs and the internet. At that time, those
portion of this will move online and there
dispute resolution, customer care and
who adopted technology first reaped the
lies the gigantic room for growth. Innovation
logistics. The company changed the lives
benefits. Technologies such as inventory
is the backbone of the ecommerce industry
of half a million wholesalers and retailers
management software helped retailers to
– replacing every offline vertical with an
by saving their time and effort in doing
scale their businesses, reduce shrinkages,
online model. Online wholesale-retail is no
business. There are thousands of sellers,
enable fast closure of orders, lower
exception. In the fast paced competitive business ecosystem of today, technology surely can give businesses the much needed competitive push. Though there is no denying the fact that the B2B industry, compared to B2C industry in India, is not adequately techenabled. Internet enabled online wholesale buying is not a common or regular idea, as it is for B2C markets. There are plenty of B2C e-commerce sites and apps flooding the market. However, there are not many apps and websites for wholesale businesses. Wydr is the first app in India that is exclusively for wholesale buying and selling. It is a first of its kind mobile based wholesale B2B marketplace that is designed to make wholesale buying and selling more structured, organized and a hassle free process, with loads of innovative state-of-the-art features packed within. The company brings in an innovation led approach to address the highly fragmented
102 | july 2017
incidences of cancellations etc. Happier
to top wholesalers, best product and best
customers translated into higher growth.
pricing - located elsewhere in the county.
This is again a space where technology
They realized what technology can do.
He is mostly dependent on middlemen who
and online platforms can help retailers in
many who didn’t have.
Now, with the advent of the internet,
guard their sources for their own business
a big way. By virtue of collecting real time
things changed further for the better. The
interest. Similarly, a wholesaler sitting in
information from thousands of buyers,
internet and smartphones have become an
a wholesale hub in a tier 1 city lacks the
such platforms can enable wholesalers
immensely fertile ground for SMEs and their
resources and the bandwidth to directly
with data on what actually is selling well in
growth. The early adopters have gained a
touch base with buyers.
the market and what is not. Equipped with
lot from it. Thousands of wholesale players
Here comes the role of platforms such
such data, shopkeepers can make better
across the country, have enjoyed the online
as Wydr which can bring the benefit of
use of their capital by investing in the right
opportunity and reaped the benefits.
mutual discovery of buyers and sellers
products.
Let us examine the top 5 advantages of
along with the benefit of end-to-end
Complete technology stack: Online
Online Platforms for retailers, especially in
ecommerce. A wholesaler can now easily
platforms such as Wydr can help
the wholesale segment. Much of the stated
find buyers located anywhere in the country
wholesalers and retailers maximize
benefits are unique to a country like India,
and sell his merchandise in a hassle free
their profits. Online platforms have
marked by poor infrastructure, fragmented
manner. Also, there are online directory
the understanding about technology
and unstructured wholesale retail market,
listing websites which many wholesalers
which can help wholesale retailers reap
a diaspora of sub-markets, broken up
have used to their advantage for discovery
maximum benefits. Wydr, a mobile first
distribution chains, low trust market,
of buyers. But, such marketplaces rarely
wholesale B2B marketplace provides
payment safety issues and logistics etc.
provide any transaction support.
complete technology stack to sellers with
Discovery: Access to new buyers and
Payment and risk free transactions:
modules like Catalog Management, Order
sellers across geographies: Traditionally,
Traditionally in wholesale business,
Management, Fulfillment Management,
the wholesale retail segment has been
collection of payments from buyers
Inventory Manager, Billing & Payment,
dependent on networking and reference
indistant geographies have always been a
User Roles management etc. All this at no
based business expansion. A retailer in
mounting challenge. Even today, it remains
upfront cost. Buyers gain from a unified
tier 2 or tier 3 town may not have access
one of the biggest limitation to business
technology view of product across the
expansion. Often a buyer is hesitant to
categories they deal in.
do business with a new seller if he has to
Technology led real time logistics:
make upfront payment, thus limiting his
Logistics is one of the biggest limitations
sourcing options. Online wholesale B2B
that traditional wholesale businesses face –
marketplaces removes the worry about
there used to be no real time view of delivery
payment collection. Neither does the
status. There were absolutely no economies
buyer have to worry about making upfront
of scale and there were no performance
payment and not receive his goods, nor has
measuring of logistics partners. Technology
the seller to worry about getting payments
has changed all that and more. Logistics
for the goods that he is selling. The
today is tech led and buyers and sellers
technology solution of payment collection
have real time view of goods.
and real time view of order movement removes buyer and seller anxiety.
Wydr has done away with the limitations facing the B2B wholesale market in India,
Data analytics led decisions engineering:
such as broken up distribution chains,
Traditionally, retailers needed to keep
low trust market, payment safety issues, logistics etc. n
themselves abreast of latest trending
Guest Column
by invitation
products. Physical visits to a wholesale hub are a must if a retailer wants to be in the know. This means traveling great distances. Moreover, the decision to purchase largely remained a personal acumen led decision. Many retailers had the knack for it- thanks to experience but then again, there are
www.mymobileindia.com
The author is CEO & Founder, Wydr which is a mobile based marketplace platform for wholesale buying and selling by taking complete care of the technology needs and hassles of eCommerce of a business enabling business entities to focus on their core offerings rather than worrying about efficacies of online technologies and presence. For more information pl visit wydr.in
july 2017 | 103
Games
Special feature
Apps that keep your cricket enthusiasm high So what India lost to Pakistan in the recently-concluded ICC Champions Trophy? It doesn’t dampen the spirit of our countrymen, though they are a little disappointed the way Indian side performed badly. Such is the craze for the gentleman’s game in India that people keep debating over it at every nook and corner of the country. Although it’s an outdoor sport, technology has brought it closer to you, available round-theclock at the click of a button. Yes, we are talking about cricket games on a mobile. There are plenty of such apps on Android and iOS, which keep your cricket enthusiasm alive even when there is no tournament – national or international – around. Here are some exciting apps for ardent fans looking for cricket games which allow them to play different format of the sport or even street cricket games on their smartphones.
By Ramesh Kumar Raja
104 | july 2017
MYMOBILE
Games
Specialfeature Big Bash 2016
T
he popular cricket game was launched by Cricket Australia in collaboration
with developer Big Ant Studios. The game allows players to take control of their favourite clubs and lead them to glory through each match of the season. Game controls are touch based and feel highly intuitive – you can control player shots while batting, adjust the speed of the ball, and the exact spot where you want your bowler to pitch the ball. Big Bash 2016 has been designed to be simple to play but tough to master; to bat, players just swipe the touch screen in the direction they want their player to hit the ball. Time it right and you’ll watch the ball soar over the fence for a glorious six; get the timing wrong, and watch the ball finish up in the safe hands of a fielder. To bowl, simply position a marker to determine pitch, and then swipe in a direction to create some spin or swing. Available on: Android, iOS Price: Free n
World Cricket Championship 2
W
orld Cricket Championship 2 is said to be one of the most advanced mobile cricket games ever. With intense 3D graphics, breathtaking game-
play and scintillating animations, this game is the real deal when it comes to mobile cricket gaming. WCC 2, developed by Nextwave Multimedia, has 45-plus cricketing shots, high voltage-power-packed tournaments including the famous World Cup, T20 Cup, Blitz tournaments, Test cricket, hot events and much more. The 2017 update for WCC 2 is out on the play store with over 20-plus major updates, including 150 new animations, 26 new batting shots, team celebrations and new fielding animations, to name a few. You can play the maximum number of cricket shots including the famous Dil-scoop, the Helicopter shot and the Uper-Cut. You can customize your players and cheer you team with customized banners. With over 40plus in-game camera angles, four tournaments and the ability to form gangs with friends to complete challenges, it’s one of the most feature -rich games. Available on: Android, iOS Price: Free n
www.mymobileindia.com
july 2017 | 105
Games
Special feature Stick Cricket Super League
S
tick Cricket series is said to be one of the highest rated cricket games. The latest addition to the franchise, Super League is inspired by the now discontinued Champion’s League cricket tournament. Super League
offers users the chance to create their own player and captain one of 70 franchises in the first global Twenty20 league. Players are tasked with recruiting superstars to their squad - often involving tense contract negotiations - as they attempt to rise up through fifteen divisions to win the Super League trophy. The game offers more custom made teams and players from Asia, Africa and America. The gameplay is the same as the earlier games in the series – you have to knock the ball out of the ground and chase preset targets to win matches and qualify for the next round. The controls are simple and the game is fun and challenging. Stick Cricket Super League boasts the exhilarating sixsmashing experience that millions loved in Stick Cricket 2. Available on: Android, iOS Price: Free n
Real Cricket Premier League
R
eal Cricket Premier League has a very different layout from other Real Cricket games, developed by Nautilus Mobile. The entire game is about the
IPL. While quick matches are accessible all the time, to play in the league, you need to have a certain amount of gold coins (the in-game currency) in your inventory. The game also allows users to choose their own team by buying players in auctions. It has the IPL trumpet tune as the background music. During matches one can also listen to live commentary. It is a single player game and works offline. The gameplay is challenging, though. Even at the easiest level, it is tough to win matches. The game offers a lot of flexibility in terms of how you want to play and how much time you want to spend on it. You can adjust the game’s length, toughness, or add a pitch cursor which can make batting easy. For an IPL fan or a casual gamer, this offers plenty of fun. Available on: Android, iOS Price: Free n
106 | july 2017
MYMOBILE
Games
Specialfeature Cricket Rockstar
C
ricket Rockstar, formerly named as Cricket Match, is recommended for anyone looking for a cricket-themed puzzle game. It’s
for anyone who’s ever had the childhood dream of becoming a cricket champion. A good cricket match requires skill and strategy. Cricket Rockstar has both - plus fun animations, cool power-ups and tons of matches. Play as a young cricketing champ and work your way up to the big leagues. Make matches with balls and items to score runs, while preserving your wickets and avoiding the many hazards the bowlers throw your way. How many sixes do you think you can hit? The game has over 50 levels of high-octane thrill and excitement for you to conquer. It won’t be long till you feel like you’re playing a real IPL match. Cricket Rockstar,
offered by Tiny Mogul Games, has some amazing features such as batsman animations, different areas with many different skills to master and plenty of exciting matches to play. Available on: Android, iOS Price: Free n
Gully Cricket Game 2017
G
ully Cricket Game 2017 is a light-hearted take on cricket which looks a lot like the popular PSP (play station portable) and console game Street
Cricket. The game is set in different street locations in India and is made for cricket fans looking for variety in the genre. Developed by Games2win, the game provides daily coin rewards. Users can take part in single-player games or in uniquely named street cricket tournaments such as Navratri Cricket Trophy, Ganesh Utsav Cup or Diwali Dhamaka Champions cup. Controls are touch based and the game is batting oriented like Stick Cricket, but offers more control and shot options. The visuals look like hand drawings but are mostly two-dimensional. It has a small size (60MB) and works offline. The game offers you options to choose your own team combination and manage the batting order to blast your rival teams. Select your bats, balls and stumps carefully to make sure you win all 100-plus matches. Available on: Android, iOS Price: Free n ramesh@mymobile.co.in
www.mymobileindia.com
july 2017 | 107
Subscription Final New gift March New offer-1.qxd
11/21/2016
5:51 PM
Page 2
Mobile India’s Flagship Magazine
WINTER
OFFER
Subscribe This Month Off Get
35%
YEAR
YEARS
3
Subscription
Offer
2
1
Subscription
YEARS Subscription
Offer
Offer
SUBSCRIPTION ORDER FORM Term No of Coverprice Option (year)
issue (Rs.)
3
36
3,600
2
24
2,400
1
12
1,200
You pay (Rs)
Cash Benefit/Gift
A
3,600
Cata Brew Baron/Timex Gents Watch worth Rs. 2,700
B
2,340
Save Rs. 1,260 i.e 35% discount on cover price
A
2,400
Arise Electric Kettle/Timex Ladies watch worth Rs. 1,800
B
1,560
Save Rs. 840 i.e 35% discount on cover price
A
1,200
US Polo T-Shirt/Allen Solly Tie worth Rs. 999
B
780
Save Rs. 420 i.e 35% discount on cover price
Yes, I would like to subscribe to My Mobile magazine for______ years with option_____ Name_____________________________________________________________ Age________________ Sex____________________ Job Title___________________________________________________________ Company Name______________________________ Address Office/Residence_______________________________________________________________________________________ Mobile__________________________Phone_____________________________ e-mail_____________________________________ Cheque No.________________________________________________________ for Rs.____________________________________
PAYMENT METHOD By Cheque/Cash No:___________________Amount:__________________________________Bank:_________________Branch:________________ PLEASE *Draw the DD/Cheque in favour of Spring Convergence Services Pvt. Ltd. *Write your name and address on the reverse of the DD/Cheque.
Address - # 25, 1st Floor, Shankar Market, Connaught Place, New Delhi - 110001. Phone: 011-46206161, 41081012/13, Fax: 011-41520637 Terms and Conditions: The offer is valid in India only. Gift will be deliverd within a month after clearing of the cheque.Please allow 4 - 6 weeks for processing your subscription. Any request for cancellation of subscription will not be entertained. Copies will be sent by ordinary post. The actual model of Subscription gift may vary from the model shown above. This subscription offer is valid till stocks lasts. All disputes subject to competent courts of Delhi only.
MY GUIDE While My Mobile tries to ensure accuracy in the pricing and features any discrepancies that may emerge are beyond our control. Please check with the retailer about features of the phone before buying. Feel free to update us.
(Last updated on June 22, 2017)
Disclaimer : The prices quoted in My Guide are the Best Buy prices quoted by the respective companies, ex-Delhi. The prices may vary on account of promotional schemes or dealer discretion.
Devices featured in the My Guide have been segregated into different categories based on price and colour-coded as:
Up to Rs. 2,499 Rs. 2,500 – Rs. 5,999 Rs. 6,000 – Rs. 9,999 Rs.10,000 – Rs. 14,999 Rs.15,000 – Rs. 19,999 Rs. 20,000 – Rs. 29,999 RS. 30,000 and above. Tablets
Spreadtrum—ST Intel Atom—IA Qualcomm Snapdragon—QS MediaTek—MT MediaTek Helio—MTH
MYGUIDE UP TO RS. 2,499
UP TO RS. 2,499
MODELS
UP TO RS. 2,499
PARAMETERS
HITECH
I-SMART
Pride 350
IS-206 DJ
IS-204 Flip
IS-100 Pro
IS-101 Champ
IS-202i Xtraa
IS-205 Sleek
2.8/-
2.4/-
2.4/-
1.8/-
1.8/-
2.4/-
2.4/-
Dimension (mm)
131 x 58 x 10.2
123x51x12.8
120x51.8x15.8
112x46.5x13.5
112x46.5x13.5
121.34x52.02x14.71
126.8x53x10.3
Weight (grams)
82
100
95
70
70
110g
90
ST 6531DA/NA
ARM926EJ-S Core 312MHz
ARM926EJ-S Core 312MHz
ARM926EJ-S Core 312MHz
ARM926EJ-S Core 312MHz
ARM926EJ-S Core 312MHz
ARM926EJ-S Core 312MHz
Operating system
Nucleus
NA
NA
NA
NA
NA
NA
Storage/Expandable
32+32MB
32MB/32MB/8GB
32MB/32MB/8GB
32MB/32MB/16GB
Rear/Front Camera
1.3 MP/NA
1.3MP/No
1.3MP/No
1.3/No
1.3/No
1.3MP/No
1.3MP/No
1,800
1,200
850
1,000
1,000
2,700
1,450
2G/3G/4G
Yes/No/No
Yes/No/No
Yes/No/No
Yes/No/No
Yes/No/No
Yes/No/No
Yes/No/No
Dual SIM
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes/Yes
Yes
Yes
Yes
Yes
Yes
Yes
Launched
Launched
Launched
Launched
Launched
Launched
Launched
1,549
1,110
1,440
729
729
1,099
1,020
Model Display (inches/res)
Processor/RAM
Battery (mAh)
Music Player/FM Launch Price Rs.
32MB/32MB/16GB 32MB/32MB/16GB 32MB/32MB/8GB
UP TO RS. 2,499
Rs. 2,500 – Rs. 5,999
MODELS
UP TO RS. 2,499
PARAMETERS
ITEL
LEPHONE
HONOR K7
Smart Selfie it5231
K1
2.4/ 240 x 320
1.8/-
2.4/-
2.0/-
2.4/-
2.4/-
4.5/ 854 x 480
Dimension (mm)
124.5 x 54 x 11.4
112 x 46.5 x 13.9
112 x 46.5 x 13.9
123 x 51.8 x 14.9
100 x 42 x 13.4
100 x 42 x 13.4
134.3 x 66.7 X 10
Weight (grams)
-
64
64
102
62
62
170
Processor/RAM
360MHz/64Mb
312MHz /32MB
312MHz /32MB
312MHz /32MB
312MHz /32MB
312MHz /32MB
ST SC 7732/1GB
-
NA
NA
NA
NA
NA
Android OS, v4.4
64MB/32GB
32MB / 32GB
32MB / 32GB
32MB / 32GB
32MB / 32GB
32MB / 32GB
8GB/32GB
0.1 MP
0.1 MP
8MP/2MP
Model Display (inches/res)
Operating system Storage/Expandable
K5
NEW
L1
NEW
Sleek 9
NEW
Honor Bee
0.08MP/0.3MP
Digital Camera
0.3 MP
Digital Camera/ Digital Camera
1900
1000
1450
2,500
2500
800
1,730
2G/3G/4G
Yes/No/No
Yes/No/No
Yes/No/No
Yes/No/No
Yes/No/No
Yes/No/No
Yes/Yes/No
Dual SIM
Yes
YES
YES
YES
YES
YES
Yes
Yes/Yes
YES
YES
YES
YES
YES
Yes/Yes
May, 2016
August '2016
NA
OCTOBER' 2016
NA
NA
May, 2015
1,335
674
950
999
999
1,325
4,999
Rear/Front Camera Battery (mAh)
Music Player/FM Launch Price Rs.
110 I JULY 2017
MYMOBILE
MYGUIDE Rs. 2,500 – Rs. 5,999
Rs. 2,500 – Rs. 5,999
MODELS
Rs. 2,500 – Rs. 5,999
HITECH
PARAMETERS
Model
IN-FOCUS
INTEX
Amaze S9
Air A8
Bingo 10 (M415)
Bingo 21 (M 430)
Aqua Fish
Cloud Glory 4G
Cloud String HD
4.5 /-
5.0/ 540 x 960
4.5/ 480 x 854
4.5/ 854 x 480
5/720x1280
4.5/ 480 x 854
5/ 720 x 1280
142.4x72x9.6
134.2 x 68 x 9
144.5 x 72.5 x 8.7
Display (inches/res) Dimension (mm)
140 x 66.88 x 9.65
Weight (grams)
150
152
140
152
150
120
150
Processor/RAM
ST 7731/512MB
ST 7731/1GB
MT 6580A/1GB
ST Shark/2GB
Quad core/2GB
MT 6735M/ 1GB
SC 9832A/ 1GB
Operating system
5.1 Lollipop
5.2 Lollipop
Android OS, 6.0
Android 5.1
Sailfish 2.0
Android 6.0
Android 5.1
Storage/Expandable
4GB/32GB
8GB/32GB
8GB/32GB
8GB/32GB
16GB/32GB
8GB/ 32GB
8GB/ 32GB
Rear/Front Camera
5MP/2MP
8MP/2MP
5MP/5MP
8MP/5MP
8MP/2MP
5MP/2MP
8MP/2MP
1,400
2,000
2,000
2,300
2500
1,800
2,200
2G/3G/4G
Yes/Yes/No
Yes/Yes/No
Yes/Yes/No
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes/Yes
Yes/Yes
Yes/No
Yes/No
Yes/Yes
Yes/Yes
Yes/Yes
-
-
April, 2016
March, 2016
February,2016
June, 2016
May, 2016
2,999
4,999
4,399
5,499
5,499
3,999
5,599
Battery (mAh)
Music Player/FM Launch Price Rs.
140.2 x 72.4 x 8.8 135.65 x 67.38 x 10.43 136.8 x 67 x 10.95
Rs. 2,500 – Rs. 5,999
Rs. 2,500 – Rs. 5,999
MODELS
Rs. 2,500 – Rs. 5,999
INTEX
PARAMETERS
Model Display (inches/res) Dimension (mm)
ITEL
LEPHONE
Aqua Classic 2
E4
Power Pro it1410
Wish it1507
Wish it1407
W2
W7
5/480/854
4/480/800
4/ 800 x 480
5/854 x 480
4/WVGA/TN
4.5/ 854x480
5 /854X480
145.2x72.6x10.9
124.1x64.2x9.8
124x64.7x12.2
144.4 x 73 x 8.5
125x64.3x10.9
134.5x68x10.2
143X6.72X5.10mm
136
-
-
126
177
qcta-core/1GB
quad-core/1GB
Dual core, 1.3 GHz/512MB
Quad core, 1.2 GHz/512MB
Quad core, 1.2 GHz/512MB
1.5GHz,/ 1 GB
1.3GHz Quad Core
Operating system
Android 6.0
Android 6.0
Android4.4
Android 5.1
Android 5.1
Android 5.1
Android 6.0
Storage/Expandable
8GB/32GB
8GB/32GB
8GB/32GB
8GB/32GB
8GB/32GB
8 GB/ 32 GB
1GB/8GB/32GB
Rear/Front Camera
5MP/2MP
2MP/2MP
2.0MP/0.3MP
5.0MP/2.0MP
2.0MP/0.3MP
2 MP
5MP/2MP
2200
1800
2,800
2,400
1500mAh, Li-ion
1,300
2,000
2G/3G/4G
Yes/Yes/No
Yes/Yes/yes
Yes/Yes/No
Yes/Yes/No
Yes/Yes/No
YES
Yes/Yes/Yes
Dual SIM
Yes
Yes
Yes
Yes
Yes
YES
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
YES
Yes
May, 2016
April, 2016
April.2016
OCTOBER' 2016
Launched
3,339
5,063
2,989
4,699
4,999
Weight (grams) Processor/RAM
Battery (mAh)
Music Player/FM Launch Price Rs.
www.mymobileindia.com
4,600
3,333
-
JULY 2017 I 111
MYGUIDE Rs. 2,500 – Rs. 5,999
Rs. 2,500 – Rs. 5,999
MODELS
Rs. 2,500 – Rs. 5,999
PARAMETERS
LEPHONE
LYF
MICROMAX
VIDEOCON
W7+
Flame 1
Wind 7i
Canvas Juice 3 Q393
Canvas Spark 3
Canvas Bolt Selfie
Delite11
5/1280X720
4.5/854 x 480
5/1280x720
5.0/720 x 1280
5.5/720x1280
4.5/854x480
5/1280x720
Dimension (mm)
143.6X72.5X9.1
132.6 x 66.2 x 9.3
143.5x72x8.7
NA
-
-
146.66X74.3X10.52
Weight (grams)
151
138
156
NA
-
-
151
Processor/RAM
1.3GHz Quad Core
QS 210/1GB
QS 210/1GB
MT6580/2GB
quad-core/1GB
MTK6735/1GB
Quad-core/1GB
Android 6.0
Android 5.1
Android 6.0
Android 5.1
Android 5.1
Android 5.1
Android 6.0
1GB/8GB/32GB
8GB/128GB
8GB/128GB
8GB/32GB
8GB/32GB
8GB/32GB
8GB/32GB
5MP/5MP
5MP/5MP
8MP/5MP
8MP/2MP
8MP/5MP
5MP/5MP
5MP/2MP
1,800
2,000
2,250
4,000
2,500
1,750
3,000
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/No
Yes/Yes/No
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
Yes/Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
Launched
February, 2015
NA
March, 2016
May, 2016
NA
5,999
5,499
4,171
4,848
4,849
5,840
Model Display (inches/res)
Operating system Storage/Expandable Rear/Front Camera Battery (mAh)
Music Player/FM Launch Price Rs.
4,999
Rs. 2,500 – Rs. 5,999
Rs. 2,500 – Rs. 5,999
MODELS
Rs. 2,500 – Rs. 5,999
ZIOX
PARAMETERS
Model Display (inches/res) Dimension (mm) Weight (grams) Processor/RAM
Astra Metal 4G
Astra Colors 4G
Astra NXT+
Zi-34
Astra Prism
Astra Zing
Astra Zoom
5/480X854
5/720X1280
4.0/-
3.5/-
5.0/-
4.0/-
4.0/-
143.8X73.3X10.4
142.9X71.65X11
125.4X64.2X13
116.2X61.4X11.3
134.4X67X10.1
124X64X10.1
125 x 64 x 10.2
171
182
130
108
119
105
107
1.5Ghz Quad-core ARM
Spreadtrum
512MB+4GB(DDR2) 2xCortex-A7,32bit 1.2 GHz Quadcore 1.2 GHz Quadcore 1.2 GHz Quadcore
Android 6.0
Android 6.0
Android 6.0
Android 4.4.2
Android 6.0
Android 6.0
Android 6.0
Storage/Expandable
1GB/8GB
1GB/8GB
1GB/8GB
256 MB/512 MB
512 MB/4GB
512MB/4GB
512MB/8GB
Rear/Front Camera
5MP/2MP
5MP/5MP
2MP/0.3MP
0.3MP/ 0.3MP
0.3MP/2MP
0.3MP/2MP
0.4MP/0.3MP
3,000
4,000
2,000
1,200
1,700
1,400
1,450
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/No
Yes/Yes/No
Yes/Yes/No
Yes/Yes/No
Yes/Yes/No
Dual SIM
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Music Player/FM
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Launched
Launched
Launched
Launched
Launched
Launched
Launched
5,553
6,499
3,703
2,993
3,813
3,653
3,703
Operating system
Battery (mAh)
Launch Price Rs.
112 I JULY 2017
MYMOBILE
MYGUIDE RS. 6,000 – RS. 9,999
MODELS
Rs. 2,500 – Rs. 5,999
ZIOX
PARAMETERS
ASUS
Astra Zing+
Astra NXT
Astra NXT 4G
Astra Force 4G
Zenfone 2 Laser ZE550KL
5.0/-
4.0/-
4.0/-
5.0/-
5.5/720 x 1280
5.5/ 720 x 1280
4.5/480 x 854
Dimension (mm)
146.4X73.6X10.1
125X65X10
123.5*64.2*10.5
144X73.5X10
152.5 x 77.2 x 3.9
156 x 77.5 x 10.55
136.5 x 67 x 10.9
Weight (grams)
107
110
172
Model Display (inches/res)
Processor/RAM
1.2 GHz Quadcore 1.2 GHz Quadcore
111 SC9832A Quad-core ARM
Zenfone Max
Zenfone C ZC451CG
170
202
150
SC9832A Quad-core ARM
QS 410/2GB
QS 615/ 2GB, 3GB
IA Z2520/ 1GB
Operating system
Android 6.0
Android 6.0
Android 6.0
Android 6.0
Android 5.0
Android 6.0
Android 4.4
Storage/Expandable
512MB/8GB
512MB/4GB
4GB/512MB
1GB/16GB
16GB/128GB
16GB/32GB, 64GB
8GB/64GB
Rear/Front Camera
0.3MP/5MP
2MP/0.3MP
2MP/0.3MP
5MP/5MP
13MP/5MP
13MP/5MP
5MP/0.3MP
2,000
1,600
1,450
3,000
3,000
5,000
2,100
2G/3G/4G
Yes/Yes/No
Yes/Yes/No
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/No
Dual SIM
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Music Player/FM
Yes
Yes
Yes
Yes
Yes/No
Yes/Yes
Yes/Yes
Launched
Launched
Launched
Launched
August, 2015
May, 2016
January, 2015
4,323
3,603
3,599
6,053
9,299
9,325/ 12,999
5,499
Battery (mAh)
Launch Price Rs.
RS. 6,000 – RS. 9,999
RS. 6,000 – RS. 9,999
MODELS
RS. 6,000 – RS. 9,999
PARAMETERS
CELKON
COOLPAD
Q550
Note 3 Lite
Mega 2.5D
Note 3 Plus
Mega 3
Note 3
Note 3s
Display (inches/res)
5.0/720 x 1280
5.0/720 x 1280
5.5/720x1280
5.5/1080x1920
5.5/1280x720
5.5/720 x 1280
5.5/1920x1080
Dimension (mm)
145.6 x 71.8 x 8
140.8 x 70.4 x 8.9
153x77x8
151.9 x 77 x 9.3
154.4x76.8x8.35
152 x 77 x 9
154.5x77x8.6
Weight (grams)
149
141
141
168
171
150
167
Processor/RAM
Broadcom/2GB
MT6735/3GB
Quad core/3GB
MT6753/3GB
octa-core/2GB
MT6753/3GB
octa-core/3GB
Android Kitkat 4.4.2
Android 5.1
Android 6.0
Android 5.1
Android 6.0
Android 5.1
Android6.0
16GB/32GB
16GB/32GB
16GB/32GB
16GB/64GB
16GB/64GB
16GB/64GB
32GB/32GB
8MP/2MP
13MP/5MP
8MP/8MP
13MP/5MP
8MP/8MP
13MP/5MP
13MP/5MP
2,500
2,500
2,500
3,000
3,050
3,000
2,500
2G/3G/4G
Yes/Yes/No
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
Yes
Yes
Yes
Yes
No
Yes
Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/-
Yes/Yes
Yes/Yes
Yes/Yes
Launch
2,014
January, 2016
August, 2016
May, 2016
November,2016
October, 2015
November,2016
Price Rs.
7,499
6,999
6,999
8,999
6,999
8,999
9,999
Model
Operating system Storage/Expandable Rear/Front Camera Battery (mAh)
Music Player/FM
www.mymobileindia.com
JULY 2017 I 113
MYGUIDE RS. 6,000 – RS. 9,999
RS. 6,000 – RS. 9,999
MODELS
RS. 6,000 – RS. 9,999
COOLPAD
GIONEE
Model
Note 5 Lite
P7
Honor Holly 3
Honor Holly 2 Plus
Air A9
M 350 (16GB)
M680
Display (inches/res)
5/1280X970
5.0/720x1280
5.5/1920x1080
4.8/720 x 1280
5.0/720 x 1280
5.0/720 x 1280
5.5/720x1280
Dimension (mm)
145.3X72.3X8.7
NA
NA
143.1 x 71.8 x 9.7
140.2 x 72.4 x 8.8
151 x 71.5 x 10.6
156 x 76.8 x 7.25
Weight (grams)
148
NA
NA
160
152
146
158
Processor/RAM
MT6735/3GB
Quad-core/2GB
Kirin 620/2GB
MT6735P /2GB
MT 3735M/2GB
MT6732/2GB
MT 6753/2GB
Android6.0
Android 6.0
Android 6.0
Android 5.1.1
Android 5.1
Android 4.4.2
Android 5.1
16GB
16GB
16GB/128GB
16GB/128GB
16GB/32GB
16GB/64GB
16GB/32GB
13MP/8MP
8MP/5MP
13MP/8MP
13MP/5MP
13MP/8MP
8MP/8MP
13MP/13MP
2,500
2,300
3,100
4,000
3,500
2,500
2,600
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
Yes
Yes
NA
Yes
Yes
Yes
Yes
Yes/Yes
Yes/Yes
NA
Yes/-
Yes/Yes
Yes/Yes
Yes/Yes
March, 2017
December,2016
October, 2016
February, 2016
-
June, 2015
December, 2015
8,199
9,999
9,999
8,499
6,999
6,999
8,999
PARAMETERS
Operating system Storage/Expandable Rear/Front Camera Battery (mAh)
Music Player/FM Launch Price Rs.
HONOR
IN-FOCUS
RS. 6,000 – RS. 9,999
RS. 6,000 – RS. 9,999
MODELS
RS. 6,000 – RS. 9,999
HITECH
PARAMETERS
Model Display (inches/res) Dimension (mm) Weight (grams) Processor/RAM Operating system Storage/Expandable Rear/Front Camera Battery (mAh) 2G/3G/4G Dual SIM Music Player/FM Launch Price Rs.
114 I JULY 2017
IN-FOCUS M810 5.5/1080x1920 153.70 x 76.20 x 6.99
155 QS 801/ 2GB Android 5.0 16GB/64GB 13MP/5MP 2,600 Yes/Yes/Yes No Yes/Yes
INTEX Aqua S7 5.0/720x1280 142.5x72.5x8.7 150 Quad core/3GB Android 6.0 16GB/64GB 13MP/5MP 3,200 Yes/Yes/Yes Yes Yes
Aqua Secure 4.5/ 480 x 854 133.5 x 66.5 x 9.4 130 MTK6735M/ 1GB Android 5.1 8GB/ 32GB 5MP/ 2MP 1,900 Yes/ Yes/ Yes Yes Yes/Yes
I-SMART Aqua View 5.0/ 720 x 1280 124 x 64 x 10.3 146 MTK6735P/ 1GB Android 5.1 16GB/ 32GB 8MP/5MP 2,200 Yes/Yes/Yes Yes Yes/Yes
ITEL
IS-57i
IS-56i HD Mercury V6
Wish it1512
5.0/480 x 854
5.0/720 x 1280
5.0/FWVGA/TN
146.72 x 72.85 x 8.73 143.54 x 71.55 x 8.52
143x72x8.65
155
170
-
Quad Core/1 GB
Quad Core/1 GB
Quad core/1GB
Android 4.4.2
Android 4.4.2
Android 6.0
8GB/64GB
8GB/64GB
8GB/32GB
8.0MP/3.2MP
8.0MP/3.2MP
5.0MP/2.0MP
2,100
2,500
2,500
Yes/Yes/No
Yes/Yes/No
Yes/Yes/Yes
Yes
Yes
Yes
Yes/Yes
Yes/Yes
Yes/Yes June, 2016 6,000
July, 2015
September, 2016
May, 2016
June, 2016
September, 2016
September, 2015
9,999
9,499
6,499
8,999
6,499
6,999
MYMOBILE
MYGUIDE RS. 6,000 – RS. 9,999
RS. 6,000 – RS. 9,999
MODELS
RS. 6,000 – RS. 9,999
ITEL
PARAMETERS
KARA
LAVA
Power Pro it1553
Selfie Pro it1511
Mega 4
Mega 2
X10
Pixel V2
X50+
5.5/-
5.0/1280 x 720
5.0/HD IPS
5.0/HD IPS
5.0/ 720 x 1280
5.0/ 720 x 1280
5.5/1280x720
Dimension (mm)
138.5x69.5x9.8
138.5x69.5x9.8
152.4X77.1X9.5
152.4X77.1X9.5
142 x 70.8 x 7.9
141.6 x 70.8 x 7.6
155x71.8x8.85
Weight (grams)
-
-
184
184
133
128
155
Quad core/1GB
Quad core/1GB
1.3GHz Quad Core (64bit)
Quad core /3GB
Quad Core/ 2GB
quad-core/2GB
Operating system
Android 5.1
Android 6.0
Android 6.0
Android 6.0
Android 5.1
Android 5.1
Android 6.0
Storage/Expandable
16GB/32GB
8GB/32GB
1GB/16GB
2GB/16GB
16GB/32GB
16GB/32GB
32GB/32GB
8.0MP/2.0MP
8.0MP/2.0MP
8MP/2MP
13MP/5MP
13MP/5MP
13MP/8MP
8MP/5MP
5,050
2,500
2,000
3,000
2,900
2,500
2,800
2G/3G/4G
Yes/Yes/No
Yes/Yes/Yes
Yes/Yes/Yes
Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/yes
Dual SIM
Yes
Yes
Yes
152.4X77.1X9.5
Yes
Yes
Yes
Yes/Yes
Yes/Yes
Yes
Yes
Yes/Yes
Yes/Yes
Yes/Yes
June, 2016
April, 2016
Launched
Launched
November, 2015
September, 2015
7,290
6,999
7,499
9,099
9,999
8,499
Model Display (inches/res)
Processor/RAM
Rear/Front Camera Battery (mAh)
Music Player/FM Launch Price Rs.
RS. 6,000 – RS. 9,999
9,199
RS. 6,000 – RS. 9,999
MODELS
RS. 6,000 – RS. 9,999
1.3GHz Quad Core (64bit)
LEPHONE
PARAMETERS
LENOVO
W12
W11
K5
Vibe P1m
K5 Plus
K3 Note
K6 Power
Display (inches/res)
5.0/1280X720
5.0/1280X720
5.0/ 720 x 1280
5.0/720 x 1280
5.0/1080 x 1920
5.5/1080 x 1920
5.0/1920x1080
Dimension (mm)
145.2X72.4X10
144X72.4X9.5
142 x 71 x 7.99
141 x 71.8 x 9.3
142 x 71 x 8.2
152.6 x 76.2 x 8
141.9x70.3x9.3
Weight (grams)
148
161
142
148
142
150
145
QS 415/ 2GB
MT6735P /2GB
QS616/2GB
MT6752 /2GB
QS 430/3GB
Model
Processor/RAM
1.3GHz Quad Core 1.3GHz Quad Core Android 6.0
Android 6.0
Android 5.1
Android 5.1
Android 5.1
Android 5.0
Android 6.0
1GB/16GB/32GB
1GB/16GB/32GB
16GB/ Yes
16GB/32GB
16GB/32GB
16GB/32GB
32GB/128GB
8MP/2MP
8MP/2MP
13MP/ 5MP
8MP/5MP
13MP/5MP
13MP/5MP
13MP/8MP
2,000
2,000
2,750
4,000
2750
2,900
4,000
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/ Yes/ Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Music Player/FM
Yes
Yes
Yes/Yes
Yes/Yes
Yes/No
Yes/No
Yes/Yes/Yes
Launched
Launched
June, 2016
September, 2015
April, 2016
March, 2015
November,2016
6,399
6,999
6,999
7,499
8,499
9,999
9,999
Operating system Storage/Expandable Rear/Front Camera Battery (mAh)
Launch Price Rs.
www.mymobileindia.com
JULY 2017 I 115
MYGUIDE RS. 6,000 – RS. 9,999
RS. 6,000 – RS. 9,999
MODELS
RS. 6,000 – RS. 9,999
PARAMETERS
Model Display (inches/res) Dimension (mm)
LYF
LG
MICROMAX
Wind 5
K7
Canvas Unite 4
Canvas Amaze 2
Canvas XP 4G
Canvas 5
Canvas Unite 4 Pro
5/ 720 x 1280
5/ 480 x 854
5.0/ 1280 x 720
5/ 720 x 1280
5.0/720 x 1280
5.2/1080 x 1920
5.0/ 1280 x 720
NA
NA
NA
NA
NA
144.6 x 72.8 x 8.45 143.6 x 72.5 x 8.95
NA
NA
NA
NA
NA
MT6735P/ 1GB
1.1GHz Quad Core/ 1.5GB
MTK 6735P/1GB
QS415/ 2GB
MT6735P/3GB
MT6753/3GB
Quad core/ 2GB
Operating system
Android 5.1
Android 5.0
Android 6.0
Android 5.0.2
Android 5.1
Android 5.1
Android 5.1
Storage/Expandable
8GB/ 32GB
8GB/32GB
8GB/64GB
8GB/ 32GB
16GB/32GB
16GB/64GB
16GB/32GB
Rear/Front Camera
8MP/ 5MP
5MP/5MP
8MP/5MP
13MP/ 5MP
8MP/2MP
13MP/5MP
8MP/5MP
2,000
2,125
2,500
2,500
2,000
2,900
3,900
2G/3G/4G
Yes/ Yes/ Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/ Yes/ Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/-
Yes/Yes
Yes/Yes
June, 2016
January, 2016
June, 2016
June, 2016
May, 2016
November, 2015
June, 2016
6,599
8,690
6,999
7,499
7,499
9,999
7,499
Weight (grams) Processor/RAM
Battery (mAh)
Music Player/FM Launch Price Rs.
137
RS. 6,000 – RS. 9,999
RS. 6,000 – RS. 9,999
MODELS
RS. 6,000 – RS. 9,999
PARAMETERS
MICROMAX
MOTOROLA
NOKIA
PANASONIC
SAMSUNG
Eluga Tapp
Galaxy J1 4G
Galaxy On5
5.0/1280X720
5.0/1280x720
4.3/480x800
5.0/720 x 1280
148.3x71.6x9.55
143.4x71.4x8.4
142x70x8.6
129x68.2x8.9
142.3 x 72.1 x 8.5
137
153
NA
138
131
149
QS 410 /2GB
QS 410/2GB
MTK6735P/2GB
MT 6737
MTK6737V/2GB
Quad-core/1GB
Quad-core/1.5GB
Android 5.0.2
Android 6.0
Android 6.0
Android 7.0
Android 5.1
Android 4.4 KitKat
Android 5.1
Storage/Expandable
16GB/No
16GB/128GB
16GB/32GB
16GB/128GB
16GB/32GB
4GB/256GB
8GB/128GB
Rear/Front Camera
8MP/5MP
8MP/5MP
8MP/5MP
8MP/8MP
8MP/5MP
5MP/2MP
8MP/5MP
2,000
2,800
3,500
2,650
2,800
2,050
2,600
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
No
Yes
Yes
No
Yes
Yes
Yes
Yes/Yes
Yes/No
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
Launch
2,015
September, 2016
September, 2016
July, 2017
Januray 2017
October, 2015
Price Rs.
8,387
8,999
7,999
9,499
6,890
7,490
Model
Canvas Sliver 5
Moto G4 Play
Moto E3 Power
Display (inches/res)
4.8/720 x 1280
5.0/720x1280
5.0/1280x720
Dimension (mm)
5.1mm thick
144.4x72x9.9
Weight (grams)
97
Processor/RAM Operating system
Battery (mAh)
Music Player/FM
116 I JULY 2017
Nokia 3
NEW
8,189
MYMOBILE
MYGUIDE RS. 6,000 – RS. 9,999
RS. 6,000 – RS. 9,999
MODELS
RS. 6,000 – RS. 9,999
SAMSUNG
PARAMETERS
TCL
XIAOMI
Model
Galaxy On 5 Pro
Galaxy J2 (2016)
Galaxy J2 Pro (2016)
TCL 560
TCL 562
Redmi 2 Prime
Redmi 3S/ 3s Prime
Display (inches/res)
5.0/ 1280 x 720
5.0/ 1280 x 720
5.0/720x1280
5.5/ 1280x720
5.5/1920x1080
4.7/720 x 1280
5.0/1280X720
Dimension (mm)
142.3 x 72.1 x 8.5
142.4 x 71.1 x 8.0
142.4x71.1x8
NA
152x77x8
Weight (grams)
149
138
138
156
150
133
144
Processor/RAM
Quad core/ 2GB
Quad core/ 1.5GB
Quad core/2GB
QS 210/2GB
MT6755M/3GB
QS 410/2GB
QS 430/ 2GB, 3GB
Operating system
Android 6.0
Android 6.0
Android 6.0
Android 6.0
Android 6.0
Android 4.4
Android 6.0
Storage/Expandable
16GB/128GB
8GB/128GB
16GB/128GB
16GB/32GB
32GB/64GB
16GB/32GB
16GB, 32GB/128GB
8MP/5MP
8MP/5MP
8MP/5MP
8MP/5MP
13MP/5MP
8MP/2MP
13MP/5MP
2,600
2,600
2,600
2,500
2,960
2,200
4,100
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes/No
Yes/No
Yes/Yes
Yes/No
Yes/Yes
Yes/Yes
Yes/Yes
July, 2016
July, 2016
July,2016
July, 2016
July,2016
August, 2015
August, 2016
7,990
9,750
9,490
6,999
9,999
6,999
6,999/ 8,999
Rear/Front Camera Battery (mAh)
Music Player/FM Launch Price Rs.
RS. 6,000 – RS. 9,999
RS. 6,000 – RS. 9,999
MODELS
RS. 6,000 – RS. 9,999
134.00 x 67.20 x 9.4 139.4 X 69.7 X 8.5
XIAOMI
PARAMETERS
VIDEOCON
Redmi Note Prime
Redmi Note 3
Redmi 3s Plus
Redemi Note 4
Graphite2
Graphite1
Delite21
5.5/720 x 1280
5.5/1080 x 1920
5.0/1280x720
5.5/1080X1920
4.5/1280x720
4.5/1280x720
5.0/1280x720
Dimension (mm)
154 x 78.7 x 9.45
150 x 76 x 8.65
139.3x69.6x8.5
151X76X8.3
137.55X70.28X10
136.76X69X10
146.66X74.3X10.52
Weight (grams)
185
164
144
165
129
127
151
Processor/RAM
QS 410/2GB
QS 650/2GB,3GB
QS 430/2GB
QS625/2GB,3GB, 4GB
Quad-core/1GB
Quad-core/1GB
Quad-core/2GB
Operating system
Android 4.4
Android 5.0.2
Android 6.0
Android 6.0
Android 6.0
Android 6.0
Android 6.0
Storage/Expandable
16GB/32GB
16GB,32GB/32GB
32GB/128GB
32GB/64GB
8GB/64GB
8GB/64GB
16GB/32GB
Rear/Front Camera
13MP/5MP
16MP/5MP
13MP/5MP
13MP/5MP
5MP/2MP
5MP/2MP
8MP/2MP
3,100
4,000
4000/4100
4,100
2,000
2,000
3,000
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
No
Yes
Yes
Yes (Hybrid)
Yes
Yes
Yes
Yes/Yes
Yes/-
Yes/Yes
Yes/Yees
Yes/Yes
Yes/Yes
Yes/Yes
December, 2015
March, 2016
October,2016
January, 2017
NA
NA
NA
7,999
9,999/ 11,999
9,499
9,999
6,299
6,499
7,200
Model Display (inches/res)
Battery (mAh)
Music Player/FM Launch Price Rs.
www.mymobileindia.com
JULY 2017 I 117
MYGUIDE RS. 6,000 – RS. 9,999
RS. 6,000 – RS. 9,999
MODELS
RS. 6,000 – RS. 9,999
VIDEOCON
PARAMETERS
YU
ZEN
ZOPO
Krypton3
Ultra30
Ultra50
Yunique
Yuphoria
Cinemax 3
ZP331
5.0/1280x720
5.0/1920X1080
5.0/1920X1080
4.7/720x1280
5.0/720x1280
5.5/720x1280
4.5/ 854 x 480
Dimension (mm)
144.5X73.14X9.74
144.31X73X10
Weight (grams)
153
153
186
128
143
August,2016
113
Processor/RAM
Quad-core/2GB
Quad-core/3GB
Quad-core/3GB
QS 410 / 1GB
Quad core / 2GB
Quad core/2GB
Quad core/1GB
Operating system
Android 6.0
Android 6.0
Android 6.0
Android 5.1.
Android 5.1.1
Android 5.1
Android 5.1
Storage/Expandable
16GB/32GB
32GB/64GB
32GB/64GB
8GB/32GB
16GB/32GB
16GB/32GB
8 GB/64 GB
Rear/Front Camera
13MP/5MP
13MP/5MP
13MP/5MP
8MP/2MP
8MP/5MP
5MP/3.2MP
5 MP/2 MP
3,000
4,000
3,000
2,000
2,230
2,900
1,700
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/No
Yes/Yes/No
Dual SIM
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
NA
NA
NA
September, 2015
May, 2015
August, 2016
-
7,999
9,990
9,990
6,300
6,499
6,999
7,500
Model Display (inches/res)
Battery (mAh)
Music Player/FM Launch Price Rs.
133 x 65.7 x 8.5
RS. 10,000 – RS. 14,999
RS. 10,000 – RS. 14,999
MODELS
RS. 6,000 – RS. 9,999
148.24X72.56X11.44 134.5 x 67.5 x 8.3 142.4 x 73 x 8.2-9.35
PARAMETERS
Model Display (inches/res)
ZTE
ASUS
COOLPAD
Blade V6
Zenfone 2 (2GB/4GB)
Zenfone Selfie
Zenfone 3 lazer
Zenfone 3 Max(ZC520TL)
Zenfone 3S Max (ZC521TL)
Coolpad Note 5
5.0/ 1280 x 720
5.5/ 1080 x 1920
5.5/1080 x 1920
5.5/1920x1080
5.2/1280x720
5.2/1280X720
5.5/1920x1080
149x76x7.9
149x73.7x8.55
149x73.7x8.55
NA
Dimension (mm)
142X69.5X6.8
Weight (grams)
122
170
170
Processor/RAM
MTK 6735/2GB
IA Z3560 /2GB
QS615 /2GB,3GB
QS 430.4GB
Quad-core/3GB
Octa-core/3GB
QS 617/4GB
Operating system
Android 5.1
Android 5.0
Android 5.0
Android 6.0
Android 6.0
Android 6.0
Android 6.0
Storage/Expandable
16GB/128GB
32GB/128GB
32GB/32GB
32GB2TB
32GB/64GB
152.5 x 77.2 x 10.9 156.5 x 77.2 x 10.8
16GB,32GB/128GB 16GB,32GB/128GB
148
NA
13MP/5MP
13MP/5MP
13MP/13MP
13MP/8MP
13MP/5MP
13MP/8MP
13MP/8MP
2,500
3,000
3,000
3,000
4,100
5,000
4,010
2G/3G/4G
Yes/Yes/No
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes/Yes
Yes/-
Yes/-
Yes/Yes/Yes
Yes/No
Yes/No
Yes/Yes
July, 2016
March, 2015
August, 2015
October,2016
November,2016
feb 20917
October, 2016
9,999
13,999, 18,999
10,999/ 16,999
18,999
12,999
14,999
10,999
Rear/Front Camera Battery (mAh)
Music Player/FM Launch Price Rs.
118 I JULY 2017
MYMOBILE
MYGUIDE RS. 10,000 – RS. 14,999
RS. 10,000 – RS. 14,999
MODELS
RS. 10,000 – RS. 14,999
PARAMETERS
Model Display (inches/res) Dimension (mm)
COOLPAD
GIONEE
HONOR
HTC
Cool 1
F 103 Pro
Marathon M5 Lite
Honor 5C
Honor 5X
Honor 6X
Desire 630
5.50/1080x1920
5.0/ 1280 x 720
5.0/720 x 1280
5.2/ 1920 x 1080
5.5/ 1080 x 1920
5.5/1080X1920
5.0/ 1280 x 720
143 x 69.9 x 8.5
147.1 x 73.8 x 8.3
151.3 x 76.3 x 8.15
150.9X76.2X8.2
146.9 x 70.9 x 8.3
152.00 x 74.80 x 8.20 145.3 x 70.5 x 8.5
Weight (grams)
173
142
182
156
158
162
140
Processor/RAM
1.4GHz octa-core
Quad core/ 3GB
Quad Core/3GB
Kirin 650/ 2GB
QS 616 /2GB
Kirin 655
QS 400/2GB
Android 6.0
Android 6.0
Android 5.1
Android 6.0
Android 5.1.1
Android 6.0
Android 6.0
32GB
16GB/128GB
32GB/128GB
16GB/128GB
16GB/128GB
32GB/64GB
16GB/2TB
13MP/8MP
13MP/5MP
8MP/5MP
13MP/8MP
13MP/5MP
12 and 2MP/8MP
13MP/5MP
4,000
2,400
4,000
3,000
3,000
3,340
2,200
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
No
Yes
Yes
Yes
Yes
Yes
Yes
Yes/No
Yes/No
Yes/Yes
Yes/No
Yes/-
Yes/No
Yes/No
January, 2017
July, 2016
December, 2015
June, 2016
January, 2016
Jnauray 2017
February, 2016
13,999
11,999
13,000
10,999
12,999
12,999
14,990
Operating system Storage/Expandable Rear/Front Camera Battery (mAh)
Music Player/FM Launch Price Rs.
RS. 10,000 – RS. 14,999
RS. 10,000 – RS. 14,999
MODELS
RS. 10,000 – RS. 14,999
PARAMETERS
Model Display (inches/res)
INFOCUS
KARA
LAVA
Epic 1
Mega 1
V5
Le 1S
LEECO Le 2
Phab 2
LENOVO
5.5/1920x1080
5.5/-
5.5/720x1280
5.5/1080x1920
5.5/ 1920 x 1080
6.4/1920x1080
5.5/1080x1920
175x89.5x6.89
153.67 X 76.45 X 9.14
151.9 x 94.7 x 8.3 151.9 x 74.2 x 7.6 151.1 x 74.2 x 7.7
Vibe K4 Note
153x76x8.4
152.4X77.1X9.5
Weight (grams)
184
153
169
153
225
158
Processor/RAM
Decca-core/3GB
1.5GHz Quad Core(64bit)
Quad core/3GB
"MT H X10/3GB"
QS 652/ 3GB
MTK8735/3GB
MT 6753/3GB
Operating system
Android 6.0
Android 6.0
Android 5.1
Android 5.1
Android 6.0
Android 6.0
Android 5.1.
Storage/Expandable
32GB/128GB
3GB/32GB
16GB/32GB
32GB/No
32GB/No
32GB/128GB
16GB/128GB
16MP/8MP
13MP/5MP
13MP/8MP
13MP/5MP
16MP/8MP
13MP/5MP
13MP/5MP
3,000
4,000
3,000
3,000
3,000
4,050
3,300
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/yes
Yes/Yes/Yes
Dual SIM
Yes
Yes
Yes/Yes
Yes
Yes
Yes
Yes/Yes
Yes/Yes
Yes
Yes
Yes/No
Yes/No
Yes/Yes
Yes
November,2016
Launched
January, 2016
January, 2016
June, 2016
December,2016
January, 2016
12,999
12,999
11,299
10,999
11,999
11,999
11,999
Dimension (mm)
Rear/Front Camera Battery (mAh)
Music Player/FM Launch Price Rs.
www.mymobileindia.com
JULY 2017 I 119
MYGUIDE RS. 10,000 – RS. 14,999
RS. 10,000 – RS. 14,999
MODELS
RS. 10,000 – RS. 14,999
LENOVO
PARAMETERS
LYF
LG
Vibe S1
Phab Plus
Vibe K5 Note
Phab 2 Plus
Water 7
F1
K 10
5.0/1080x1920
6.8/1080 x 1920
5.5/1920x1080
6.4/1920x1080
5.5/1080 x 1920
5.5/1920x1080
5.3/1280 x 720
Dimension (mm)
143.3 x 70.8 x 7.8
186.6 x 96.6 x 7.6
152x75.7x8.49
174x88x5.5
155.3 x 77.2 x 8.55
155.5x77.6x7.9
146.6x74.8x8.8
Weight (grams)
132
229
165
218
160
153
140
Processor/RAM
MT6752/3GB
QS 615 /2GB
Helio P10/4GB
MT/3GB
QS 615/ 2GB
QS 617/3GB
QS 410/2GB
Operating system
Android 5.0
Android 5.0
Android 6.0
Android 6.0
Android 5.1
Android 6.0
Android 5.0
Storage/Expandable
32GB/128GB
32GB/64GB
32GB/128GB
32GB/128GB
16GB/128GB
32GB/128GB
16GB/32GB
13MP/8 MP + 2 MP
13MP/5MP
13MP.8MP
13MP,13MP/8MP
13MP/5MP
16MP/8MP
13MP/5MP
2,420
3,500
3,500
4,050
3,000
3,200
2,300
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes/Yes
Yes/-
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
November, 2015
October, 2015
Jaunuary,2016
November,2016
June, 2016
October,2016
January, 2016
12,999
14,999
13,499
14,999
12,999
13,099
12,999
Model Display (inches/res)
Rear/Front Camera Battery (mAh)
Music Player/FM Launch Price Rs.
RS. 10,000 – RS. 14,999
RS. 10,000 – RS. 14,999
MODELS
RS. 10,000 – RS. 14,999
LG
PARAMETERS
MICROMAX
MOTOROLA
X Screen
G4 Stylus
Canvas 6
Canvas 6 Pro
Moto G Turbo Edition
Moto G4
Moto G4 Plus
4.93/ 1280x720
5.7/ 720 x 1280
5.5/1920 x 1080
5.5/1920 x 1080
5.0/720 x 1280
5.5/ 1920 x 1080
5.5/ 1920X1080
Dimension (mm)
142.6 x 71.8 x 7.1
154.4 x 79.2 x 9.4
-
-
142.1 x 72.4 x 11.6
153 x 76.6 x 7.9
153X76.6X9.8
Weight (grams)
120
163
-
-
155
155
155
Processor/RAM
QS 410/2GB
QS 400 /1GB
MT6753/3GB
Helio x10/4GB
QS 615 /2GB
QS 617/2GB
QS 617/2GB,3GB
Operating system
Android 6.0
Android 5.0
Android 5.1
Android 5.1
Android 5.1.1
Android 6.0.1
Android 6.1
Storage/Expandable
16GB/128GB
16GB/32GB
32GB/128GB
Yes/Yes
16GB/32GB
16GB/128GB
16GB, 32GB/128GB
13MP/8MP
13MP/5MP
13MP/8MP
13MP/5MP
13MP/5MP
13MP/5MP
16MP/5MP
2,300
3,000
3,000
3,000
2,470
3,000
3,000
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes/Yes
Yes/-
Yes/Yes
Yes/Yes
Yes/No
Yes/No
Yes
July, 2016
May, 2015
May, 2016
May, 2016
2,015
May, 2016
May,2016
12,990
13,869
13,999
13,999
9,999
12,499
13,499/ 14,999
Model Display (inches/res)
Rear/Front Camera Battery (mAh)
Music Player/FM Launch Price Rs.
120 I JULY 2017
MYMOBILE
MYGUIDE RS. 10,000 – RS. 14,999
RS. 10,000 – RS. 14,999
MODELS
RS. 10,000 – RS. 14,999
PARAMETERS
MOTOROLA G5 Plus
Model
NOKIA Nokia 5
NEW
NUBIA
Nokia 6
NEW
PANASONIC
Z11 Mini
N1
Eluga Note
Eluga Arc
5.2/1980X1080
5.2/ 720x1280
5.5/1920X1080
5.0/1920x1080
5.5/1920x1080
5.5/ 1920 x 1080
4.7/720x1280
Dimension (mm)
153X76X9.6
149.7 x 72.5 x 8.05
154 x 75.8 x 7.85
141.4x70x8
150.9x79x8.9
146.00x74.50 8.10
139 x 67 x 8.10
Weight (grams)
155
NA
NA
138
190
142
130
Processor/RAM
QS 625 Octa-core
QS 430
QS 430
QS/3GB
MTK P10/3GB
Octa Core/3GB
QS 410/2GB
Operating system
Android 7.0
Android 7.1.1
Android 7.1.1
Android 5.1
Android 6.0
Android 6.0
Android 5.1
Storage/Expandable
16GB/32GB
2GB/16GB
3BG/32GB
32GB/200GB
32GB/128GB
32GB/32GB
16GB/32GB
Rear/Front Camera
12MP/5MP
13MP/8MP
8MP/16MP
16MP/8MP
13MP/13MP
16MP/5MP
8MP/5MP
3,000
3,000
3,000
2,800
5,000
3,000
1,800
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/yes
Yes/Yes/yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
Yes
No
No
yes
yes
Yes
Yes
Music Player/FM
Yes
Yes
Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
March, 2017
July, 2017
July, 2017
October,2016
December,2016
July, 2016
April,2016
14,999
12,899
14,999
12,999
11,999
13,290
12,490
Display (inches/res)
Battery (mAh)
Launch Price Rs.
RS. 10,000 – RS. 14,999
RS. 10,000 – RS. 14,999
MODELS
RS. 10,000 – RS. 14,999
PARAMETERS
PANASONIC
MOTOROLA
SAMSUNG
Model
Eluga Pulse X
Moto X (2nd Gen)
Galaxy On7
Galaxy J5
Galaxy J Max
Galaxy J5 (2016)
Galaxy J7
Display (inches/res)
5.5/1280X720
5.2/1080 x 1920
5.5/1280 x 720
5.0/1280 x 720
7.0/ 1280 x 800
5.2/1280x720
5.5/720 x 1280
Dimension (mm)
139 x 67 x 8.10
140.8 x 72.4 x 9.9
77.5x151.8x8.2
142.1 x 71.8 x 7.9
186.9 x 108.8 x 8.7
145.7 x 72.3 x 8.1
152.2 x 78.6 x 7.5
Weight (grams)
152
144
171
146
NA
158
171
Processor/RAM
Quad-core/3GB
QS801 /2GB
Quad-core/1.5GB
Quad-core/1.5GB
Quad core/1.5GB
QS 410/2GB
Octa Core/1.5GB
Operating system
Android 6.0
Android 4.4.4
Android 5.1
Android 5.1
Android 5.1
Android 6.0
Android 5.1
Storage/Expandable
16GB/128GB
16GB, 32GB/64GB
8GB/128GB
8GB/128GB
8GB/200GB
16GB/128GB
16GB/128GB
13MP/5MP
13MP/2MP
13MP/5MP
13MP/5MP
8MP/2MP
13MP/5MP
13MP/5MP
3,000
2,300
3,000
2,600
4,000
3,100
3,000
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
Yes
No
Yes
Yes
Yes
Yes
Yes
Music Player/FM
Yes
Yes/No
Yes/Yes
Yes/Yes
Yes/No
Yes/Yes
Yes/Yes
March, 2017
2,015
October, 2015
June, 2015
July, 2016
May, 2016
2,015
10,990
16,999/ 17,999
11,990
11,390
13,400
13,990
14,250
Rear/Front Camera Battery (mAh)
Launch Price Rs.
www.mymobileindia.com
JULY 2017 I 121
MYGUIDE RS. 10,000 – RS. 14,999
RS. 10,000 – RS. 14,999
MODELS
RS. 10,000 – RS. 14,999
SAMSUNG
PARAMETERS
XIAOMI
VIDEOCON
VIVO
J5 Prime
Galaxy On7 Pro
Mi 4i
Mi Max
Cube3
Y51L
Y55L
Display (inches/res)
5.0/1080x720
5.5/1280 x 720
5.0/1080 x 1920
6.44/1920x1080
5.0/1280x720
5.0/ 540x960
5.2/1280x720
Dimension (mm)
142.8x69.5x8.1
151.8 x 77.5 x 8.2
138.1 x 69.6 x 7.8
173.1x88.3x7.5
Weight (grams)
143
171
130
203
152.5
157
142
Processor/RAM
Quad-core/2GB
Quad core/ 2GB
QS 615/2GB
QS 650,652/3GB,4GB
Quad-core/3GB
QS 410/2GB
QS 430/2GB
Operating system
Android 6.0
Android 6.0
Android 5.0
Android 6.0
Android 6.0
Android 5.0.2
Android 6.0
Storage/Expandable
16GB/256GB
16GB/128GB
16GB,32GB/No
32GB,128GB/128GB
32GB/64GB
16GB/128GB
16GB/128GB
13MP/5MP
8MP/5MP
13MP/5MP
16MP/5MP
13MP/5MP
8MP/5MP
8MP/5MP
2,400
3,000
3,120
4,850
3000
2,350
2,650
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/yes
Yes/Yes/No
Yes/Yes/Yes
Dual SIM
No
Yes
Yes
Yes
Yes
Yes
Yes
Yes/Yes
Yes/No
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/yes
September,2016
July, 2016
April, 2015
June,2016
NA
January, 2016
October,2016
14,790
11,190
11,999/ 14,999
14,999
10,490
10,700
11,980
Model
Rear/Front Camera Battery (mAh)
Music Player/FM Launch Price Rs.
RS. 10,000 – RS. 14,999
147.9x72.9x7.5
RS. 10,000 – RS. 14,999
MODELS
RS. 10,000 – RS. 14,999
144.5X73.14X9.74 143.80 x 71.70 x 7.52
PARAMETERS
VIVO
YU
ZOPO
Y55S
YUREKA PLUS (YU5510A,YU5510 )
Yunicorn
Yureka Note
ZP350
ZP370
Hero 1
Display (inches/res)
5.2/1280x720
5.5/1080x1920
5.5/(1080X1920)
6.0/1080 x 1920
5.0 / 1280 x 720
5.5/ 1280 x 720
5.0/1280 x 720
Dimension (mm)
147.9x72.9x7.5
155 x 78 x 9
153.3X75.4X8.5
-
145.9 x 71.4 x 8.5
153.8 x 77.1 x 9
146.1 x 70.6 x 8.65
Weight (grams)
142
154
172
-
137
167
136
Processor/RAM
QS 425/3GB
QS 615/2GB
MT Helio P10/4GB
MTK6753T/3GB
Quad-core/1GB
Ouad-core/1GB
Quad-core/2GB
Operating system
Android 6.0
Android 4.4.4
Androis 5.1.1
Android 5.1.1
Android 5.1
Android 5.1
Android 5.1
Storage/Expandable
16GB/256GB
16GB/32GB
32GB/128GB
16GB/Yes
8GB/64GB
8GB/64GB
16 GB/64 GB
13MP/5MP
13MP/5MP
13MP/5MP
13MP/8MP
8.0MP/2.0MP
8.0MP/2.0MP
13.2 MP/5.0MP
2,730
2,500
4,000
4,000
2,100
3,000
2,500
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
yes/yes/yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
Yes
Yes
yes
Yes
Yes
Yes
Yes
Music Player/FM
Yes
Yes/Yes
yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
March, 2017
July, 2015
May,2016
April, 2016
NA
NA
NA
12,490
8,999
12,999
13,499
10,000
11,000
14,500
Model
Rear/Front Camera Battery (mAh)
Launch Price Rs.
122 I JULY 2017
MYMOBILE
MYGUIDE RS. 15,000 – RS. 19,999
RS. 15,000 – RS. 19,999
RS. 15,000 – RS. 19,999
MODELS
RS. 10,000 – RS. 14,999
PARAMETERS
ZOPO
ASUS
CREO
Z1
ZENFONE 2 LASER ZE601KL
ZENFONE 3 MAX(ZC553KL)
Display (inches/res)
5.5/1920 x 1080
6.0/ 1080 x 1920
Dimension (mm)
155.7 x 77.3 x 8.9
Weight (grams)
175
Model
GIONEE
Mark 1
Marathon M5
S6
S6s
5.5/1920x1080
5.5/ 1440x2560
5.5/ 720 x 1280
5.5/ 720 x 1280
5.5/1920x1080
164.6 x 84 x 10.6
151.4x76.24x8.3
155.4 x 76.1 x 8.7
152 x 76 x 8.6
151.9 x 74.6 x 6.9
154.5x75.6x8.15
190
175
190
211
147
166
Processor/RAM
QS 801/3GB
QS 616/3GB
QS 430/3GB
Helio X10 /3GB
MT6735/3GB
MT6753T /3GB
1.3GHZ OCTA CORE/3GB
Operating system
Android 5.1.1
Android 5.0
Android 6.0
Android 5.1.1
Android 5.1
Android 5.1.1
Android 6.0
64GB/No
32GB/128GB
32GB/128GB
32GB/-
32GB/128GB
32GB/128GB
32gb/128gb
13MP/8MP
13MP/5MP
16MP/8MP
21MP/8MP
13MP/5MP
13MP/5MP
13MP/8MP
4,100
3,000
4,100
3,100
6,020
3,150
3,159
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes/-
Yes/No
Yes/No
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
May, 2016
December, 2015
November,2016
April,2016
November,2015
November, 2015
August,2016
13,499
16,499
17,999
19,999
17,500
19,999
17, 999
Storage/Expandable Rear/Front Camera Battery (mAh)
Music Player/FM Launch Price Rs.
RS. 15,000 – RS. 19,999
RS. 15,000 – RS. 19,999
MODELS
RS. 15,000 – RS. 19,999
HTC
PARAMETERS
LENOVO
Model
Desire 728 LTE
Desire 828
Desire 825
HTC 10 Lifestyle
Vibe P1
Vibe Shot
Vibe X3
Display (inches/res)
5.5/ 720 x 1280
5.5/720 x 1280
5.5/ 1280 x 720
5.5/1920x1080
5.5/1080x1920
5.0/1080 x 1920
5.5/1080x1920
Dimension (mm)
157.9 x 77.8 x 7.8
157.9 x 77.8 x 7.89
156.9 x 76.9 x 7.4
156.9x76.9x7.7
152.9 x 75.6 x 9.9
142.7 x 70 x 7.6
154 x 76.5 x 9.3
Weight (grams)
153
148
155
155
187
145
175
Processor/RAM
MT6753/2GB
MT6753/1.5GB
QS 400/2GB
QS 400/3GB
QS615 /2GB
QS 615/3GB
QS 808 /3GB
Operating system
Android 5.1.1
Android 5.1
Android 6.0
Android 6.0
Android 5.1
Android 5.1
Android 5.1
Storage/Expandable
16GB/200GB
16GB/2TB
16GB/2TB
32GB/2TB
32GB/128GB
32GB/128GB
32GB/128GB
13MP/5MP
13MP/5MP
13MP/5MP
13MP/5MP
13MP/5MP
16MP/8MP
21MP/8MP
2,800
2,800
2,700
2,700
5,000
3,000
3,500
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/No
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes/Yes
Yes/Yes
Yes/No
Yes/Yes
Yes/Yes
Yes/Yes
Yes/-
November, 2015
November, 2015
February, 2016
September,2016
October, 2015
June, 2015
December, 2015
15,500
18,700
14,490
15,990
15,499
18,500
19,999
Rear/Front Camera Battery (mAh)
Music Player/FM Launch Price Rs.
www.mymobileindia.com
JULY 2017 I 123
MYGUIDE RS. 15,000 – RS. 19,999
RS. 15,000 – RS. 19,999
MODELS
RS. 15,000 – RS. 19,999
PARAMETERS
LENOVO
LYF
MOTOROLA
NEXTBIT
OPPO
SAMSUNG
Z2 Plus
Earth 1
Earth 2
Moto X Play
Robin
F1 S
Galaxy J7 (2016)
5.0/1920x1080
5.5/1080x1920
5.0/1920x1080
5.5/1080 x 1920
5.2/ 1080 x 1920
5.5/1280x720
5.5/1280x720
Dimension (mm)
140.2x60x6.2
154 x 76.6 x 7.25
142x76x7.9
148 x 75 x 10.9
149 x 72 x 7
154 x 76 x 7.38
76 x 151 x 7.8
Weight (grams)
150
162.5.
140
169
NA
160
169
Processor/RAM
QS 820/3GB,4GB
QS 615/3GB
QS 615/3GB
QS615 /2GB
QS 808/3GB
MTK 6750/3GB
Exynos 7870/2GB
Android 6.0
Android 5.1.1
Android 5.1
Android 5.1.1
Android 6.0
Android 5.1.1
Android 6.0
32GB/ 100GB (ONLINE)
32GB/128GB
16GB/128GB
Model Display (inches/res)
Operating system
32GB,64GB/128GB
32GB/32GB
32GB/64GB
16GB,32GB/128GB
13MP/8MP
13MP + 2MP/5MP
13MP/13MP
21MP/5MP
13MP/5MP
13MP/16MP
13MP/5MP
3,500
3,500
2500
3,630
2,680
3,075
3,300
2G/3G/4G
Yes/Yes/yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
Yes
Yes
Yes
No
No
Yes
Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/No
Yes/No
Yes/No
Yes/Yes
September,2016
January, 2016
Sept, 2015
May, 2016
August, 2016
May, 2016
19,999
19,499
16,999/ 17,999
19,999
17,990
15,990
Storage/Expandable Rear/Front Camera Battery (mAh)
Music Player/FM Launch Price Rs.
RS. 15,000 – RS. 19,999
RS. 15,000 – RS. 19,999
MODELS
RS. 15,000 – RS. 19,999
19,999
SAMSUNG
PARAMETERS
VIVO
ZOPO
V3
V5
ZOPO SPEED 7
5.7/1920x1080
5.0/1280×720
5.5/1280x720
5.0/1920 x 1080
151.7x75x8
151.7x75x8.1
143.6 x 71 x 7.5
153.8x75.5x7.55
153.6 x 76.5 x 8.8
167
167
167
138
154
164
Octa-core/3GB
Octa-core/3GB
Octa-core/3GB
Octa-core MT
QS 616/3GB
octa-core/4GB
Octa-core/3GB
Operating system
Android 6.0
Android 6.0
Android 6.0
Android 7.0
Android 5.1
Android 6.0
Android 5.1
Storage/Expandable
16GB/128GB
32GB/256GB
16MP/256GB
4GB/32GB
32GB/128GB
32GB/128GB
16 GB/64 GB
13MP/5MP
13MP/8MP
13MP/8MP
13MP/13MP
13MP/8MP
13MP/20MP
13 MP/5.0MP
3,300
3,300
3,300
3,300
2,550
3,000
2,500
2G/3G/4G
Yes/yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes/yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/-
Yes/Yes
Yes/Yes
September,2016
October,2016
September,2016
July, 2017
May, 2016
November,2016
NA
15,900
18,490
18,790
17,900
17,980
18,288
15,500
Galaxy On8
On Nxt
J7 Prime
5.5/1920x1080
5.5/1920x1080
5.5/1920x1080
Dimension (mm)
151.7x76x7.8
151.7x75x8
Weight (grams)
169
Processor/RAM
Model Display (inches/res)
Rear/Front Camera Battery (mAh)
Music Player/FM Launch Price Rs.
124 I JULY 2017
J7 Max
NEW
MYMOBILE
MYGUIDE RS. 20,000 – RS. 29,999
RS. 20,000 – RS. 29,999
MODELS
RS. 15,000 – RS. 19,999
ZOPO
APPLE
BLACKBERRY
COOLPAD
GIONEE
SPEED 7 PLUS
iPhone 5S
DTEK 50
Max
M5 Plus
Display (inches/res)
5.5/ 1920 x 1080
4.0/640 x 1136
5.2/1920x1080
5.5/1920x1080
6.0/1920 x 1080
Dimension (mm)
153.6 x 76.5 x 8.8
147x72.5x7.4
152x75.5x7.6
-
Weight (grams)
164
112
144
233
135
170
210.8g
Processor/RAM
Octa-core /3GB
Dual-core/1GB
QS 625/3GB,4GB
QS 652/4GB
QS 617/3GB
QS 617/4GB
Octa Core/3GB
Operating system
Android 5.1
iOS 9.2.1
Android 6.0
Android 6.0
Android 6.0
Android 5.1
Android 5.1
Storage/Expandable
16 GB/64 GB
16GB,32GB,64GB/No
32GB,64GB/2TB
64GB/128GB
16GB/2TB
64GB/128GB
64GB/128GB
Rear/Front Camera
13 MP/5.0MP
8MP/1.2MP
16MP/8MP
23MP/8MP
13MP/8MP
13MP/5MP
13MP/5MP
3,000
1,560
1
4,600
3000
2,800
5,020
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
yes/yes/yes
Yes/Yes/Yes
Dual SIM
Yes
No
Yes
Yes
No
yes
Yes
Yes/Yes
Yes/No
Yes
Yes
Yes/Yes
yes
Yes/Yes
NA
September, 2013
August,2016
August, 2016
November,2016
May, 2016
May, 2016
17,500
23,000 onwards
21,999/ 27,999
29,999
21,990
24,999
27,000
PARAMETERS
Model
Battery (mAh)
Music Player/FM Launch Price Rs.
ASUS Zenfone 3
Zenfone 3 Ultra
5.2,5.5/(1920x1080) 6.8/(1920x1080)
123.8 x 58.6 x 7.6 146.87 x 73.98 x 7.69 186.4 x 93.9 x 6.8
RS. 20,000 – RS. 29,999
RS. 20,000 – RS. 29,999
MODELS
RS. 20,000 – RS. 29,999
PARAMETERS
GIONEE
HONOR
HTC
LEECO
LG
S6 Pro
Honor 8
Honor 7
X9
Desire 10 Pro
Max 2
Stylus 2
5.5/1920x1080
5.2/1920x1080
5.2/1080 x 1920
5.5/ 1080 x 1920
5.5/1920x1080
5.7/2560X1440
5.7/1280X720
Dimension (mm)
153x75.3x7.6
145.5x71x7.45
143.2 x 71.9 x 8.5
153.9 x 75.9 x 7.99
156.5x76x7.86
156.8 x 77.6 x 7.99
155 x 79.6 x 7.4
Weight (grams)
170
153
157
170
165
185
145
Processor/RAM
octa-core/4GB
Kirin 950/4GB
HS Kirin 935/3GB
MT H X10/ 3GB
Helio P10/4GB
QS 820/4GB, 6GB
Quad Core /2GB
Operating system
Android 6.0
Android 6.0
Android 5.0
Android 6.0
Android 6.0
Android 6.0
Android 6.0
Storage/Expandable
64GB/256GB
32GB/128GB
16GB/128GB
32GB/2TB
64GB/2TB
32GB, 64GB
16GB/2TB
13MP/8MP
12MP,12MP/8MP
20MP/8MP
13MP/5MP
20MP/13MP
21MP/8MP
13MP/8MP
3,130
2,900
3,100
3,000
3000
3,100
3,000
2G/3G/4G
Yes/Yes/yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/yes
yes/yes/yes
Yes/Yes/Yes
Dual SIM
Yes
No
Yes
Yes
Yes
yes
Yes
Yes/Yes
Yes/No
Yes/Yes
Yes/No
Yes/Yes
yes
Yes
October,2016
October, 2016
July, 2015
May, 2016
November,2016
June,2016
May,2016
21,130
29,000
22,999
25,990
26,490
22,999/ 29,999
20,500
Model Display (inches/res)
Rear/Front Camera Battery (mAh)
Music Player/FM Launch Price Rs.
www.mymobileindia.com
JULY 2017 I 125
MYGUIDE RS. 20,000 – RS. 29,999
RS. 20,000 – RS. 29,999
MODELS
RS. 20,000 – RS. 29,999
LG
PARAMETERS
MOTOROLA Z 2 Play
NUBIA
ONEPLUS
Z11
2
Stylus 2 Plus
Nexus 5X
Moto X Style
Moto Z Play
Display (inches/res)
5.7/ 1920 x 1080
5.2/ 1080 x 1920
5.7/ 1440 x 2560
5.5/1920x1080
5.5/1920X1080
5.5/1920x1080
5.5/1080p
Dimension (mm)
155 X 79.6 X 7.4
147 x 72.6 x 7.9
153.9 x 76.2 x 11.06
156.4x76.4x6.99
156.2X76.2X5.99
151.8x72.3x7.5
151.8x74.9x9.85
Weight (grams)
146
136
179
165
145
162
175
Processor/RAM
Octa Core/3GB
QS 808/2GB
QS 808/3GB
QS 625/3GB
QS 626/4GB
QS 820/6GB
QS 810/3GB&4GB
Android 6.0
Android 6.0
Android 6.0
Android 6.0
Android 7.1.1
Android 6.0
Android 5.1
Storage/Expandable
32GB/2TB
16GB,32GB/No
16GB,32GB/128GB
32GB/2TB
64GB/2TB
64GB/2TB
64GB
Rear/Front Camera
16MP/8MP
12.3MP/5MP
21MP/5MP
16MP/5MP
12MP/5MP
16MP/8MP
13MP/5MP
3,000
2,700
3,000
3,510
3,000
3000
3,300
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
Yes
No
No
Yes
Yes
Yes
Yes
Yes/Yes
Yes/No
Yes/No
Yes/Yes
Yes/Yes
Yes/Yes
Yes/No
July, 2016
October, 2015
September, 2015
October,2016
July, 2017
December,2016
July, 2015
24,000
24,490/30,645
26,999/ 28,999
24,999
27,999
29,999
22,999
Model
Operating system
Battery (mAh)
Music Player/FM Launch Price Rs.
RS. 20,000 – RS. 29,999
RS. 20,000 – RS. 29,999
MODELS
RS. 20,000 – RS. 29,999
NEW
ONEPLUS
PARAMETERS
Model Display (inches/res)
SAMSUNG
3
3T
Galaxy A7
Galaxy A5 (2016)
5.5/1920x1080
5.5/1920x1080
5.5/1080 x 1920
5.2/1080 x 1920
Galaxy A7 (2016) Galaxy A5/A7 (2017)
J7 Pro
NEW
5.5/ 1080 x 1920
5.2/5.5/1080X1920
5.5/1920X1080 150.3 x 77.4 x 7.8
Dimension (mm)
152.7X74.7X7.35
152.7x74.5x7.35
151 x 76.2 x 6.3
144.8 x 71 x 7.3
151.5 x 74.1 x 7.3
144.8 x 71 x 7.3/ 151.5X74.1X7.3
Weight (grams)
158
158
141
153
169
157/I86
157
Processor/RAM
QS 820/6GB
QS 821/6GB
Octa Core/2GB
Octa Core/2GB
Octa Core/3GB
Octa Core/2GB/3GB
Octa core Exynos/3GB
Operating system
Android 6.1
Android 6.0
Android 5.0.2
Android 5.1.1
Android 5.1.1
Android 6.0
Android 7.0
64GB
64GB
16GB/64GB
16GB/128GB
16GB/128GB
32GB/256GB
64GB 13MP/13MP
Storage/Expandable
16MP/8MP
16MP/16MP
13MP/5MP
13MP/5MP
13MP/5MP
16MP/16MP/16MP/ 16MP
3,000
3400
2,600
2,900
3,300
3000/3600
3,600
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
Yes
No
Yes
Yes
Yes
Yes
Yes
Yes/No
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
June, 2016
December.2016
February, 2015
April, 2016
December, 2015
March, 2017
July, 2017
27,999
29,999
22,900
21,900
25,900
28,990/33,490
20,900
Rear/Front Camera Battery (mAh)
Music Player/FM Launch Price Rs.
126 I JULY 2017
MYMOBILE
MYGUIDE RS. 20,000 – RS. 29,999
RS. 20,000 – RS. 29,999
MODELS
RS. 20,000 – RS. 29,999
PARAMETERS
SMARTRON
SONY
t phone
Xperia C4
Xperia XA
Xperia Z3+
Xperia C5 Ultra Dual
Xperia M5 Dual
Xperia XA Ultra
Display (inches/res)
5.5/1920x1080
5.5/1080 x 1920
5.0/1280 x 720
5.2/ 1080 x 1920
6.0/1080 x 1920
5.0/ 1080 x 1920
6.0/1920x1080
Dimension (mm)
158.2x78.2x6.98
150.3 x 77.4 x 7.9
143.6 x 66.8 x 7.9
146.3 x 71.9 x 6.9
164.2 x 79.6 x 8.2
145 x 72 x 7.6
164x79x8.4
Weight (grams)
149
147
137
144
187
143
202
Processor/RAM
QS 810/4GB
MT6752/2GB
MTK H P10/2GB
QS 810 /3GB
MTK6752/2GB
MT H X10/3GB
MT6755/3GB
Operating system
Android 6.0
Android 5.0
Android 6.0
Android 5.0
Android 5.1
Android 5.1
Android 6.0
Storage/Expandable
64GB/128GB
16GB/200GB
16GB/200GB
32GB/128GB
16GB/200GB
16GB/200GB
16GB/200GB
13MP/4MP
13MP/5MP
13MP/5MP
20.7MP/5MP
13MP/13MP
21.5MP/13MP
21.5MP/16MP
3,000
2,600
2,300
2,930
2,930
2,600
2,700
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Music Player/FM
Yes/yYes
Yes/Yes
Yes/No
Yes/No
Yes/Yes
Yes/No
Yes/Yes
Launch
July,2016
June, 2015
May, 2016
June, 2015
August, 2015
September, 2015
July,2016
22,999
20,800
20,990
26,990
27,799
27,990
29,990
Model
Rear/Front Camera Battery (mAh)
Price Rs.
RS. 20,000 – RS. 29,999
RS. 30,000 AND ABOVE
MODELS
RS. 20,000 – RS. 29,999
PARAMETERS
XIAOMI
VIVO
APPLE
Mi 5
X5 Pro
V3 Max
V5 Plus
iPhone 6
iPhone 6Plus
iPhone SE
Display (inches/res)
5.15/1080 x 1920
5.2/ 1080 x 1920
5.5/1080 x 1920
5.5/1080X1920
4.7/750 x 1334
5.5/1080 x 1920
4.0/640 x 1136
Dimension (mm)
144.5 x 69.2 x 7.25
147.9 x 73.5 x 6.4
153.9x77.1x7.58
152.6 x 74 x 7.3
138.1 x 67 x 6.9
158.1 x 77.8 x 7.1
123.8 x 58.6 x 7.6
Weight (grams)
129
151
168
159
129
172
113
Processor/RAM
QS 820/3GB
QS 615/2GB
QS 652/4GB
QS 652/4GB
A8,M8/1GB
A8,M8/1GB
A9,M9/2GB
Operating system
Android 6.0
Android 5.0
Android 5.1
Android 6.0
iOS 9
iOS 9
iOS 9.3
32GB/No
16GB/128GB
32GB/128GB
64GB
16GB,64GB/No
16GB,64GB/No
16GB,64GB/No
16MP/4MP
13MP/8MP
13MP/8MP
12MP and 8MP/16 MP
8MP/1.2MP
8MP/1.2MP
12MP/1.2MP
3,000
2,450
3,000
3,160
1,810
2,915
1,614
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
Yes
Yes
Yes
Yes
No
No
No
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/No
Yes/No
Yes/No
April, 2016
June, 2015
April, 2016
42,736
September,2014
September,2014
March, 2016
24,999
21,400
23,980
27,980
27,990/45,990
48,500/57,000
30,990/44,000
Model
Storage/Expandable Rear/Front Camera Battery (mAh)
Music Player/FM Launch Price Rs.
www.mymobileindia.com
JULY 2017 I 127
MYGUIDE RS. 30,000 AND ABOVE
RS. 30,000 AND ABOVE
MODELS
RS. 30,000 AND ABOVE
APPLE
PARAMETERS
ASUS
BLACKBERRY
iPhone 6S
iPhone 6S Plus
iPhone 7
iPhone 7 Plus
Zenfone Zoom
Zenfone 3 Deluxe
Priv
4.7/750 x 1334
5.5/1080 x 1920
4.7/1334x750
5.5/1920x1080
5.5/1080 x 1920
5.7/1920x1080
5.4/1440 x 2560
Dimension (mm)
138.3 x 67.1 x 7.1
158.2 x 77.9 x 7.3
138.3x67.1x7.1
158.2x77.9x7.3
158.9 x 78.8 x 11.95
156.4x74.4x7.5
147 x 77.2 x 9.4
Weight (grams)
143
192
138
188
185
172
192
Processor/RAM
A9,M9/2GB
A9,M9/2GB
IA Z3590/4GB
QS 820,821/6GB
QS 808/3GB
iOS 9
iOS 9
Android 5.0
Android 6.0
Android 5.1
128GB/ 128GB
256GB/128GB
32GB/2TB
Model Display (inches/res)
Operating system Storage/Expandable
A10 Fusion, M10/2GB A10Fusion, M10/3GB
iOS 10
iOS 10
16GB,64GB,128GB/ No 16GB,64GB,128GB/ No 32GB/128GB/256GB 32GB/128GB/256GB
12MP/5MP
12MP/5MP
12MP/7MP
12MP,12MP/7MP
13MP/5MP
23MP/8MP
18MP/2MP
1,715
2,750
1,960
2,900
3,000
3,000
3,410
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
No
No
No
No
Yes
Yes
No
Yes/No
Yes/No
Yes/No
Yes/No
Yes/No
Yes
Yes/No
September,2015
September,2015
October,2016
0ctober,2016
January, 2016
September,2016
October, 2015
43,000/ 58,000/ 67,000
53,000/68,000/ 77,000
55,000/65,000/ 80,000
72,000/82,000/ 92,000
37,999
49,999
34,999
Rear/Front Camera Battery (mAh)
Music Player/FM Launch Price Rs.
RS. 30,000 AND ABOVE
RS. 30,000 AND ABOVE
MODELS
RS. 30,000 AND ABOVE
PARAMETERS
BLACKBERRY
HUAWEI
HTC
DTEK 60
Pixel
Pixel XL
Nexus 6P
P9
One A9
10
5.5/2560x1440
5/1920x1080
5.5/2560x1440
5.7/1440 x 2560
5.2/1920x1080
5.0/1080 x 1920
5.2/ 2560X1440
Dimension (mm)
153.9x75.4x7
143.8x69.5x8.5
154.7x75.7x8.5
159.3 x 77.8 x 7.3
145x70.9x6.95
145.75 x 70.8 x 7.26
145.9 x 71.9x 9.0
Weight (grams)
165
178
144
143
161
Processor/RAM
QS 820/4GB
QS 821/4GB
QS 821/4GB
QS810 /3GB
Kirin 955/3GB,4GB
QS 617/3GB
QS 820/4GB
Operating system
Android 6.0
Android 7.1
Android 7.1
Android 6.0
Android 6.0
Android 6.0
android 6.0
Storage/Expandable
32GB/2TB
32GB,128GB/ No
32GB,128GB/ No
32GB,64GB/No
32GB,64GB,/128GB
32GB/2TB
32GB/2TB
Rear/Front Camera
21MP/8MP
12.3MP/8MP
12.3MP/8MP
12.3MP/8MP
12MP,12MP/8MP
13MP/4MP
12MP/5MP
2,610
2,770
3,450
3,450
3,000
2,150
3,000
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
No
No
No
No
No
No
No
Yes/No
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/No
November,2016
October,2016
October,2016
October, 2015
August,2016
December, 2015
May,2016
46,990
57,000/66,000
67,000/76,000
34,999/ 39,999
39,999
31,990
52,460
Model Display (inches/res)
Battery (mAh)
Music Player/FM Launch Price Rs.
128 I JULY 2017
MYMOBILE
MYGUIDE RS. 30,000 AND ABOVE
RS. 30,000 AND ABOVE
MODELS
RS. 30,000 AND ABOVE
HTC
PARAMETERS
LEECO
LG
MOTOROLA
Le Max
G4 Dual SIM
G5
V20
Moto X Force
5.5/2560X1440
6.33/2560 x 1440
5.5/1440 x 2560
5.3/ 2560x1440
5.7/2560x1440
5.4/1440 x 2560
162.41X79.79X7.99
153.9 x 75.9 x 7.9
83.5x167.1x8.95
148.9 x 76.1 x 8.9
149.4x73.9x7.3
159.5x77.9x7.6
149.8 x 78 x 9.2
Weight (grams)
145/175
169
204
155
159
174
169
Processor/RAM
MediaTek/QS821
QS 835
QS 810 /4GB
QS 808 /3GB
QS 820/4GB
QS 820/4GB
QS 810 /3GB
Android 6/Android 7
Android 7.0
Android 6.0
Android 5.1
Android 6.0
Android 7.0
Android 5.1.1
64GB/128GB
64GB,128GB/No
32GB/2TB
32GB/100GB
64GB/2TB
32GB,64GB/2TB
16MO/12MP
21MP/4UP
16MP/8MP
16MP/8MP
16MP,8MP/5MP
21MP/5MP
2500/3000
3,000
3,400
3,000
2,800
3,200
3,760
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
No
No
Yes
Yes
Yes
Yes
No
Yes/Yes
Yes/Yes
Yes/No
Yes/No
Yes/No
Yes/No
Yes/Yes
Launch
February, 2017
July, 2017
January, 2016
May, 2015
April,2016
December,2016
November, 2015
Price Rs.
39,990/59,990
51,990
32,999/ 36,999
34,800
52,990
54,999
34,999/ 37,999
HTC U Play/Ultra
Model
5.2/1080X1920/5.7 /2560X1440
Dimension (mm)
Display (inches/res)
Operating system Storage/Expandable Rear/Front Camera Battery (mAh)
Music Player/FM
32GB/256GB/64G B/2TB 16MP/16MP/16MP /12MP
HTC U11
NEW
RS. 30,000 AND ABOVE
RS. 30,000 AND ABOVE
MODELS
RS. 30,000 AND ABOVE
PARAMETERS
MOTOROLA
ONEPLUS
SAMSUNG
Moto Z
3T
Galaxy S6
Galaxy S6 Edge
Galaxy A9 Pro
Galaxy Note 5
Galaxy S7
Display (inches/res)
5.5/2560x1440
5.5/1920x1080
5.1/ 1440 x 2560
5.1/ 1440 x 2560
6.0/1920x1080
5.7/1440 x 2560
5.1/2560 X 1440
Dimension (mm)
153.3x75.3x5.19
152.7x74.5x7.35
143.4 x 70.5 x 6.8
142.1 x 70.1 x 7
161.7x80.9x7.9
153.2 x 76.1 x 7.6
69.6x142.4x7.9
Weight (grams)
136
158
138
132
210
171
152
Processor/RAM
QS 820/4GB
QS 821/6GB
Octa core /3GB
Octa core /3GB
octa-core/4GB
Quad core /4GB
Exynos 8890/4GB
Operating system
Android 6.0
Android 6.0
Android 5.0.2
Android 5.0.2
Android 6.0
Android 5.1.1
Android 6.0
Storage/Expandable
64GB/2TB
128GB
32GB,/No
32GB/No
32GB/256GB
32GB/No
32GB/200GB
Rear/Front Camera
13MP/5MP
16MP/16MP
16MP/5MP
16MP/5MP
16MP/8MP
16MP/5MP
12MP/5MP
2,600
3,400
2,550
2,600
5,000
3,000
3,000
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
Yes
No
No
No
Yes
No
Yes
Yes/No
Yes/Yes
Yes/No
Yes/No
Yes/Yes
Yes/No
Yes/-
October,2016
December.2016
March, 2015
April, 2015
September,2016
August, 2015
March, 2016
39,999
34,999
33,900
34,900
32,490
40,900/43,900
43,400
Model
Battery (mAh)
Music Player/FM Launch Price Rs.
www.mymobileindia.com
JULY 2017 I 129
MYGUIDE RS. 30,000 AND ABOVE
TABLETS
MODELS
RS. 30,000 AND ABOVE
SAMSUNG
PARAMETERS
SONY
APPLE
Model
Galaxy S7 Edge
Galaxy S8/Plus
Xperia Z5 Dual
Xperia X
Xperia Z5 Premium
Xperia XZ
iPad Mini 2
Display (inches/res)
5.5/2560 X 1440
5.8/6.2/2960X1440
5.2/1080 x 1920
5.0/1920x1080
5.5/ 2160 x 3840
5.2/1920x1080
7.9/1536 x 2048
Dimension (mm)
72.6 x 150.9 x 7.7
148.9 x 68.1 x 8.0/ 159.5 x 73.4 x 8.1
146 x 72 x 7.3
143 x 69 x 7.7
154.4 x 76 x 7.8
146x72x8.1
200 x 134.7 x 7.5
Weight (grams)
157
155/173
156.5g
152
181
161
331
Processor/RAM
Exynos 8890/4GB
Exynos 8896
QS 810/3GB
QS 650/ 3GB
QS 810/3GB
QS 820/3GB
A7,M7/1GB
Operating system
Android 6.0
Android 7.0
Android 5.1
Android 6.0
Android 6.0
Android 6.0
iOS 8
Storage/Expandable
32GB/200GB
64/256GB
32GB/200GB
64GB/ 200GB
32GB/200GB
64GB/256GB
16,32GB/No
12MP/5MP
12MP/8MP
23MP/5MP
23MP/13MP
23MP/5MP
23MP/13MP
5MP/1.2MP
3,600
3000/3500
2,900
2,620
3,430
2,900
23.8w
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/No
Dual SIM
Yes
No
Yes
Yes
Yes
Yes
No
Yes/-
Yes
Yes/-
Yes/-
Yes/Yes
Yes/Yes
Yes/No
March, 2016
April, 2017
November, 2015
July, 2016
November, 2015
October,2016
November, 2015
50,900
57,900/64,900
37,000
38,990
47,990
49,990
17,949 onwards
Rear/Front Camera Battery (mAh)
Music Player/FM Launch Price Rs.
TABLETS
TABLETS
MODELS
TABLETS
APPLE
PARAMETERS
Model
iPad Mini 4
iPad Pro 9.7-inch iPad Pro 12.9-inch iPad Air 2 with Wi-Fi WiFi/ Wi-Fi + Cellular WiFi/ WiFi + Cellular
ASUS
MICROMAX
SAMSUNG
ZenPad 8
LapTab
Galaxy Tab S2 9.7
7.9/1536 x 2048
9.7/2048x1536
9.7/1536 x 2048
12.9/2732 x 2048
8.0/1280 x 800
10.1/1280X800
9.7/ 1536 x 2048
Dimension (mm)
203.2 x 134.8 x 6.1
240 x 169.5 x 6.1
240 x 169.5 x 6.1
305.7 x 220.6 x 6.9
209 x 123 x 8.5
259.2 x 175.4 x 9.2
237.3 x 169 x 5.6
Weight (grams)
298.8/304
437
1
713/ 723
350
1.1kg
392
Processor/RAM
A8,M8/2GB
A8X,M8/1GB
A9X,M9/2GB
"A9X,M9 /4GB"
QS MSM8929/2GB
Intel 4 Gen/2GB
Octa core/3GB
iOS 9
iOS 9
iOS 9.3
iOS 9
Android 5.0
Windows 10
Android 5.0.2
16GB,64GB,128GB/No
16GB, 64GB/No
32GB,128GB,256GB/No
32GB/No
16GB/-
32GB/64GB
32GB/128GB
8MP/1.2MP
8MP/1.2MP
12MP/5MP
8MP/1.2MP
8MP/2MP
2MP/2MP
8MP/2.1MP
19.1W
27.3W
27.9 W
38.5W
4,000
7,700
5,870
2G/3G/4G
Yes/Yes/Yes
-
Yes/Yes/Yes
-
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
No
No
No
No
No
No
No
Yes/No
Yes/No
Yes/No
Yes/No
Yes/No
Yes/No
Yes/No
Spetember, 2015
October, 2014
March, 2016
November, 2015
July, 2015
2,015
September, 2015
38,000
49,900 Onwards/ 61,900 onwards
65,900 nwards/ 85,900 onwards
12,496
10,999
38,500
Display (inches/res)
Operating system Storage/Expandable Rear/Front Camera Battery (mAh)
Music Player/FM Launch Price Rs.
130 I JULY 2017
28,500
MYMOBILE
Zebronics ZEB – Fit 500 A quality fit band for health enthusiasts, especially useful for heart monitoring
Z
Zebronics has launched its advanced fit band ‘ZEB– FIT500’ with heart rate monitor, an optimal way to
burn your calories and improve your workouts. The Heart Rate sensor supports both Automatic and manual mode. The automatic mode takes the heart rate data in every 5 minutes and one can view the heart rate data graph on the Mobile Phone application. The sensor also works dynamically, means even when you are running or walking it will keep on taking the heart rate data. An ideal choice for anyone who wants to monitor heart rate while working out. In addition to the heart rate tracking, ZEB-FIT500 also tracks other fitness metrics which includes steps taken, calories burned, active minutes and distance travelled via the Step Pedometer. To help one stay active throughout the day, ZEB-FIT500 also gives sedentary reminder, encouraging one to achieve daily step goal. Designed to suit your active lifestyle, correspond the band to smartphone, and keep a track of the notifications and also calls with the Caller ID function on your band. Its Anti Lost Alert and Find Phone shall also help you locate your phone during the SOS situations. Lastly with
Highlights • Advanced Heart rate sensor, to monitor heart rate data in automatic and manual mode • Touch sensitive button with display for notifications Key Features • Heart Rate • Step Pedometer • Time Display • Calorie burnt count • Distance tracking • Sleep Monitoring • Caller ID from phone • Alarm Clock • Sedentary reminder • Camera remote control • Phone SMS and Third party • Anti lost alert • Wrist sense • Find phone • All day activity tracking, with step Pedometer and upto 15 days of battery life cycle
Gadget Corner
add-ons
the Camera Remote Shutter, snap the photos on the smartphone with the touch on your band, Say Cheeze! n
july 2017 | 131
Gadget Corner
add-ons Asus VivoBook Max X541/ A541 A good value for money and quite good for gaming too!
Highlights • Immersive sound: Twin 3W speakers with 24cc chambers for superior bass quality & noise reduction • P o w e r f u l p e r f o r m a n c e : 7thGen Intel Core i3, 2400MHz DDR4RAM and discrete graphics for powerful performance while weighing just 1.9Kg • Intuitive input: Ergonomic keyboard with 2.3mm key travel and large touchpad with Palm Rejection
Price: INR 31,990
A
Sus has unveiled VivoBook Max X541/A541, its
transmission line design to provide rich, deep bass and
third generation mainstream notebook in India. The
distinct vocals. Designed for daily computing, the stylish
laptop is powered by latest 7th generation Intel Core i3
ASUS VivoBook Max comes in a multitude of expressive
processors with faster 4GB DDR4 RAM running at 2400
colors and textured finishes to make sure you stand out
MHz (expandableto12GB). One of the major highlights
from the crowd. It also Features a Full HD Display for
of the notebook is the Ergonomic and specially designed
twice the visual clarity as compared to traditional HD
gaming grade Chiclet keyboard with 2.3mm key travel
Panels, marking a first in the segment. With the 15.6-
distance for delivering great typing experience. The touch
inch crisp Full HD antiglare display and weighing only
pad is 11% larger than those found on similarly sized
1.9 kg, the lightweight notebook is particularly suited for
laptops and features palm rejection technology for precise
first time notebook buyers who need a reliable notebook,
input.
yet at an affordable price. Furthermore, it boasts of ASUS
Equipped with Asus SonicMaster audio technology,
Tru2life video technology – video tuning software that
a mixture of hardware, software and tuning forms the
provides 200% sharper visuals delivering better contrast
main source for its clear & immersive sound delivery. The
and clarity.
AudioWizard Technology help users optimize settings
The notebook is stylish with five distinct brushed
for any kind of audio while the intuitive user interface
finish and expressive colors with unique colour gradation,
fits in actual usage scenarios. It also features twin 3W
namely Chocolate brown, Red, Silver gradient, Aqua Blue
speakers with 24cc sound chambers, and a special
and white. n
132 | july 2017
MYMOBILE
add-ons
W
Gadget Corner
iMCO Watch The world’s first Amazon Alexa-enabled smartwatch orld’s first smartwatch integrated with Amazon Alexa is here to wow gadget aficionados. iMCO
Watch, formerly known as CoWatch is an intelligent, voice
activated personal assistant that leverage cutting-edge technology for outstanding performance. Designed for a smarter way of life, the watch is a powerful arsenal of apps and features that include Alarm, Alternate Timezone, Calendar, Music Bluetooth Control, Notifications, Step Counter, Heart Rate Monitor, Stopwatch, Timer, Weather, Speed Dial, and If-This-Then-That (IFTTT) Integration. With the Amazon Alexa Voice Services powered by Amazon Echo, Echo Dot speakers and IFTTT on-board, users can personalize and configure watch IF App Containers to perform virtually any action. You can ask iMCO Watch to hear the news, get the weather, check the traffic, order a pizza, control smart home, check calendar, track Amazon orders, make a phone call, and more using
quick access to different watch apps right from your
voice commands.
fingertips. Compatible with both iPhone (iOS v9.0 and
The intuitive Chronologic watch-like UI displays the most important information that you need to see in a traditional but efficient watch-like interface, and allows
above) and Android Phone (v5.0 and above), the iMCO Watch can be paired with your favorite mobile phone. For a personalized look, iMCO has created a variety of stunning watch faces that can be paired with any
Price: INR 13,900
ensemble and for easy access all watch apps are seamlessly integrated with the watch faces. The decorative ceramic ring can be customized with specially designed graphics like Four leave clover, Mobius, Conquer the world and Spades J. A classic combination of fashion and functionality, the watch has a stainless steel case body, AMOLED fullcircle display, a 1GB RAM and 8GB Flash Memory and is dust and water resistant. iMCO Watch is exclusively available in India on Yerha.com and comes in two coloursMineral Silver and Carbon Black at an affordable price of Rs 13,900. n
july 2017 | 133
Gadget Corner
add-ons
Daiwa D32C3GL 32 inch Toughened Glass TV A technological bargain at Rs 12,999
V
ideotex International Pvt Ltd, which makes latest
advanced Cinema Zoom Mode pre-installed in the TV;
generation television-sets under the brand name
enjoy the movie exactly how the maker wanted it to
Daiwa has launched Daiwa D32C3GL 32 inch toughened
be as it retains its authentic aspect ratio. Its HRDP
glass TV, which ingrains almost every features that a
Technology also enriches the gaming experience, while
modern technology savvy consumer desires in a smart
playing fast-moving games by achieving an incredibly
television set at an affordable price. D32C3GL promises exceptional picture quality and
low input lag time of just 6.5ms, making it the perfect TV for your favourite games. The TV supports Bluetooth
its slim depth and narrow bezel design nearly eliminates
connectivity and powerful audio (10W+10W speakers)
the space between the screen and bezel so that they can
paired with powerful remote, to control your entire home
blend together beautifully. Its HRDP™ Technology puts
TV system and other devices with just one. The new
greater beauty into every pixel so you can see amazing
remote will support not just the TV itself but also media
detail, gorgeous depth and consistent color for the
players and wireless headphones connected to your home
ultimate viewing experience.
entertainment system.
The 32inch also sports A+ Grade Samsung Display
Availability: The LED TV D32C3GL comes with 1
Panel for superior wide viewing angle. It comes with a
year warranty, along with2 years extended warranty
wide viewing angle of 178/178 degrees that lets you
on purchase. The product is already available with the
watch your favourite shows from any angle without
leading etail portals namely Amazon, Snapdeal, Ebay,
any blur, free colour wash and contrast loss. With the
Shopclues and PayTM. n
134 | july 2017
MYMOBILE
Skullcandy Jib Bluetooth earbuds A quality bud
A
dding to its wireless range, Skullcandy, the global leader
endeavoring to extend the best audio experience, has launched its best-selling Jib earbuds, now with Bluetooth functionality. These easy to stash, wireless buds are packed with convenience. Their simple and sleek design offers a noise isolating fit and holds up to 6 hours of battery life that is
rechargeable. Furthermore, the BluetoothÂŽ technology offers the freedom to take calls or easily listen to music wirelessly. An inline microphone enables users to
Gadget Corner
add-ons
control calls or music effortlessly, without touching the phone. Price & Availability: INR 2,999. Available exclusively on Amazon.
Price: INR 2,999
in for the first three months the launch and thereafter, can be bought online or from select retail stores. n
www.mymobileindia.com
july 2017 | 135
Gadget Corner
add-ons
Price: INR 5,999
USPs • Selfie mirror:- Enjoy taking selfies! • Close-up lens attachment: Close-up shooting up to 35cm away is possible • Film feeding out: Automatic • Film developing time: Approximately 90 seconds exposure measurement for aperture settings and high-key mode that enables users to take brighter photos – perfect for portraits. This stylish, compact camera is the perfect tool for parties, festivals, events and days out, allowing users to capture more fun in retro prints with a simple point and shoot motion. The Instax Mini 9 comes in five trendy new colors, “Flamingo Pink”, “Lime Green”, “Cobalt Blue”, “Smoky White” and “Ice Blue” designed to appeal to a broad range of consumers including the millennials, photo
Fuji Instax Mini 9 A very desirable beauty
F
enthusiasts, young parent and almost anyone with an eye for design and creativity. Instant Photography has experienced much interest in recent years and instax has found favor amongst a broad range of customers including youth, female, school
ujifilm India has launched the upgraded version of its
children and photo enthusiasts. One single physical
popular instant camera - Instax Mini 9 which will share
print which captures a one-off moment has become more
the same iconic design and ease of use as its predecessor
and more valuable amidst a modern avalanche of highly
Instax Mini 8. Mini9 comes in five new colour variations
edited digital shots. The Sales Volume Trend for Instax
and to meet the needs of the selfie lovers, the camera
has crossed 6.6 Million units globally in FY 2016 which
comes with a selfie mirror, close to the lens, to achieve the
clearly indicates its success worldwide. The Instax Mini 9
best angle. The new instax Mini 9 is also equipped with
joins the instax family along with mini 25, mini 70, mini
a close-up lens in addition to features such as automatic
90, Wide 300 and mini hello kitty.n
136 | july 2017
MYMOBILE
Lapcare LPB-104 (10400 mAh) - Portable Mobile Charger A robust and good looking powerbank
L
apcare is an international brand specializing in mobile
and laptop peripherals and accessories. Established in 1997 in Singapore and entered Indian market in 2007 associating with Rx Infotech Pvt Limited and it has gained reputation as a manufacturer of high quality
Features: • Battery Type : Lithium-ion • Input : 5V-1A (Max) • Output : 5V-2.1A (Max) • Power indicator: Blue LED • Dimension: 141x62x22 mm
• Warranty: 12-monthswarranty • Weight: 225gms • Colors Available: White Blue, White Green, White Yellow
Gadget Corner
add-ons
products. Lapcare’s philosophy is delivering quality products at highly affordable pricing. The company has a network of over 6000 dealers across India and its products are available in almost all major cities of India. Lacpcare recently launched yet another high performance powerbank called Lapcare LPB-104 (10400 mAh) which promises to take care of any emergency charging requirements for mobiles. A Powerbank is an excellent emergency power back-up solution for one’s gadgets. It ensures that one is never out of power when it is needed the most. These are specially designed with in-built cables and several attachments that can charge multiple gadgets simultaneously. n
july 2017 | 137
Gadget Corner
add-ons Lenovo’s New Range of ‘Think’ Machines From budget to premium, there is one for everyone
L
enovo, the leading global PC and Tablet brand, has
performance. Over the years, with changing business
introduced extensive 2017 Think product line powered
needs and increased need for mobility as well as security,
by 7th Generation Intel Core i7 Processors to suit every
these machines have evolved to provide a more rounded
budget and needs. The new 2017 range of ThinkPads,
offering without losing their core value proposition. With
ThinkCentres and TIOs comes with significant technology
the new Intel processor coupled with our legendary Think
breakthroughs.
product attributes, this latest range is equipped to meet
Commenting on the launch, Rahul Agarwal, Managing
the critical and evolving business requirements.”
Director & CEO, Lenovo India said, “The Think brand
“Intel has consistently worked towards driving processor
in essence has continuously and constantly redefined
innovation that positively impacts real-life productivity,
the boundaries of business PCs. These machines have
and creativity. Lenovo’s new range of the Think product
always been synonymous with toughness, reliability and
line fits a wide range of budgets and needs, across form
ThinkPad X1 Yoga Starting at INR 1, 45, 500 • Flawlessly flexible with an OLED screen • With a stunning OLED display option, built-in rechargeable pen, full Inking capability and enhanced security • The very definition of versatility, as it works the way the user wants it to in any business environment with a 360-degree hinge • With the new LTE-A (4G) users are assured anytime, anywhere connectivity and access to all data and apps in the cloud
ThinkPad X1 Carbon Starting at INR 1, 23,000 • Delivers up to 15.5 hours of battery life with a rapid charging feature that provides 80% capacity in just an hour. • Weighs just 1.1kg with a 14inch IPS display ; is a sleek 33cms form factor with four layers of carbon-fiber reinforced chassis and a magnesium alloy roll-cage for added strength. • Thunderbolt 3 ports, super-fast LTE-A , Wireless WAN and WIFI certified WiGigTM. • Fingerprint sensor with a dedicated chip for biometric processing and new face recognition Infrared camera.
ThinkPad T470s Starting at INR 97,700 • Powerful performance in a highly durable, portable design • Weighing 1.32 kg, it has portability and performance • Comes with a FHD & WQHD display, stereo speakers, and hi-res webcam • Boasts an all-day battery life, plenty of storage and oodles of RAM
138 | july 2017
MYMOBILE
ThinkPad X270 Starting at INR 89,600 • Ultralight and great battery life • Weighing 1.27 kg, with up to 21 hours of battery life, this ultralight 31.75cms ThinkPad X270 is destined to give your business the edge • Plenty of storage and memory that ensures no waiting for app loading system reboot • Power, performance, and portability—that’s what you get with the ThinkPad X270 • ThinkPad Yoga 370 – Sleek and Stylish – Starting at INR. 96,000
ThinkPad L470 Starting at INR 67,900
• Great performance and legendary reliability Designed to offer a fundamental enterprise solution with legacy technology, this laptop will power through the day • Tested against 12 military-grade requirements and passing more than 200 quality checks, it is engineered to survive the bumps and bruises of life • Enterprise-worthy security from this versatile business machine • ThinkPad T470 - Rugged design and solid-state storage – Starting at INR. 88,600 • With an 18-hour battery life, the ThinkPad T470 is designed to enhance productivity • Easy to use, deploy, and service, this robust laptop has cuttingedge technology • Solid-state storage, secure touch fingerprint reader and advanced facial recognition
ThinkCentre M910 Tower Starting at INR 45,990 (with monitor) • Powerful, reliable, secure • Featuring the latest Intel processors up to Core i7, DDR4 memory, plus optional PCIe SSD – one will experience fast boot up times, open files faster than ever and avoid delays • Designed to deliver outstanding performance and manageability – ThinkCentre M910 tower (TW) meets the most demanding content creation and multi-media tasks. • Includes Intel
www.mymobileindia.com
• Combining power, performance, and portability, the stylish yet durable ThinkPad Yoga 370 offers freedom to work/play anywhere • The device can be used in different ways - with its 360-degree hinge, this 2-in-1 flips easily from laptop to tablet mode. • With great battery life and reliability it also comes with a worldwide warranty
Gadget Corner
add-ons
vPro technology for easy diagnostics and management, plus built-in data security – ThinkCentre M910 TW empowers the workforce and improves organization’s efficiency and productivity
july 2017 | 139
Gadget Corner
add-ons ThinkCentre Tiny-In-One 22 & 24 (55.8cms & 60.96cms) Starting at INR 45,990 (TIO 22 + M710 Tiny) & INR 49,990 (TIO 22 + M710 Tiny ) • Next evolution of a uniquely versatile All-in-One PC • With its modular design, the TIO is built to allow the users to change its Tiny Desktop CPU without any tools, as and when
needed, thus making PC refreshes and upgrades effortless for large Enterprises and Public Sector Organisations. TIO 22 and 24 modular come with a sleek borderless design and integrated speaker. • Anti-glare technology reduces glare and ensures a clear, vibrant screen from any angle • Embedded audio designed for your business communications
ThinkVision X1 Starting at INR 45,000 • Ultra-slim 4K2K Ultra-HD monitor delivers the most outstanding professional visual experience with vibrant color and deep blacks • A USB Type-C port enables one-cable docking to use the monitor as a second screen, power other USB Type-C devices or transmit data • A built-in FHD camera, dual-array microphone and stereo speakers make it the perfect monitor for enhanced VoIP collaboration
ThinkCentre M710 Starting at INR 33, 350 (with monitor)
• Tiny Desktop – Smaller, more powerful and more versatile • With up to 3 displays and a rich viewing experience users can think big and multitask with ease • Packs a punch with the latest desktop technology found in full-sized desktops despite a significant amount of power saving • Configurable ports, power on from keyboard and space saving mounting options makes the device adaptable to user business needs
ThinkVision P27h Starting at INR 36,000 • Delivers exquisite detail across the 68.5cm QHD (2560 x 1440) IPS-type screen, featuring factorycalibrated accuracy, flicker-free display and an innovative TÜV eye comfort certification • The elegant design is enhanced with a convenient one-cable connection for video, power and data • Perfect display solution for professionals and creatives alike
140 | july 2017
MYMOBILE
Gadget Corner
add-ons ThinkCentre M710 Tower & Small Form Factor (SFF) Starting at INR 30,990 (Tower) & INR 31,990 (SFF) (with monitor) • Boosts efficiency and productivity – • Comes with DDR4 memory and is IntelOptane ready • ThinkCentre M710 Tower (TW) and Small Form Factor (SFF) meet the most demanding content creation and multimedia tasks with 4 front USB ports and memory expandability upto 64 GB • Experience fast boot up times, opening files faster than ever and longer service life of the SSD
ThinkVision T24i Starting at INR 18,000 • ThinkVision T24i-10 is a professional collection of next-generation displays perfectly suited for all corporates • 4 USB ports matched with an audio port maximize productivity with complete access to favourite accessories. • Whether one is crunching numbers in a spreadsheet, putting together a presentation, or simply firing an email, one can expect a brighter and more productive 9 to 5 with one of these models
factors. If you look at the versatile range of devices that
Today, a PC not only has to be sturdy, but also thinner and
have been announced today, two features stand out. First,
lighter, without compromising on screen resolution, sound
the increased security, made possible by the 7th Gen
quality and the visual experience. Most importantly the PC
Intel Core processors that will enable users compute with
has to deliver superlative performance. With the inclusion
greater peace of mind; and second, richer visuals with
of the latest 7th Generation Intel Core i7 Processors the
better integrated graphics, facilitated by our processors’
performance of this latest range of enterprise machines
performance and responsiveness, allowing consumers
sets an all new industry benchmark.
to take full advantage of the immersive internet. Our
Some of the key technology innovations in the latest
endeavor is to continue making these relevant technologies
2017 range include: Lenovo Smartbeep Technology
available, so companies such as Lenovo can make the most
for troubleshooting identification; new antenna design
of them”, said Prakash Mallya, Managing Director – Sales
with engineered Wi-Fi and WWAN; infrared camera for
& Marketing Group, Intel Technology India Pvt. Ltd. at
facial recognition with Windows Hello for secure log-in;
the event.
Fingerprint reader with Dedicated Chip; Low Temperature
Building on Lenovo Think’s admirable attributes, the
Solder (LTS) manufacturing process for improved system
technological upgrades of this new range solves some of
reliability and a lower emission footprint; low blue Light
the pertinent problems that enterprise PC users face. One
technology to prevent eye fatigue; a new wave keyboard
of the biggest enterprise asks from a PC is data security,
for the best Tablet mode experience and protection from
where Think has been an industry leader. But the changing
smudges; Windows Signature Image for assured speed and
business dynamics seek a lot more than that from a PC.
performance among others. n
www.mymobileindia.com
july 2017 | 141
Gadget Corner
add-ons Xiaomi’s Power Banks More Power to You
T
Price: INR 1,199
he fourth largest mobile seller in India, Xiaomi has introduced a range
of accessories in India, including Mi Wi-Fi Repeater 2, Mi Bluetooth Speaker
Mini, 10,000mAh Mi Power Bank 2, and 20,000mAh Mi Power Bank 2.
10000mAh Mi Power Bank 2 The 10,000mAh Mi Power Bank 2 features twoway fast charging and high-density batteries in a thin anodized aluminum casing with a 180° ergonomic arc design to give ample power backup. At 14.1mm thin, 10000 mAh Mi Power Bank 2 easily slips into your pocket or bag and is durable enough to resist daily wear. Consistent with the high quality standards users expect from Mi Power Banks, Mi Power Bank 2 comes with nine layers of circuit chip protection including temperature protection, input/output overvoltage protection, hardware-level short circuit protection, and Output overcurrent protection.
20000mAh Mi Power Bank 2 20,000mAh Mi Power Bank 2 features high-density lithium polymer batteries with two-way fast charging, and has dual
Price: INR 2,199
USB outputs so you can charge two devices at once. Similar to the 10,000mAh Mi Power Bank 2, there is small device support so that you can safely charge low power devices such as Bluetooth headsets or fitness bands by double pressing the power button. Weighing only 330.5g, 20,000mAh Mi Power Bank 2 has a travel-sized, portable (135.5 x 67.6 x 23.9mm) form factor made out of high-quality and environmentally safe PC + ABS. There’s also improved safety and conversion rate, stabilized discharge, and adaptive charging which are provided by high-quality circuit boards. Nine-layer circuit protection enhances safety and efficiency for both charge and discharge, including temperature protection, input/ output overvoltage protection, hardware-level short circuit protection, and output overcurrent protection. n
142 | july 2017
MYMOBILE
UE WONDERBOOM Pint-Size Speaker with Surprisingly Big Sound
I
f you desire no fuss, no friction, just music, then Ultimate Ears has
Gadget Corner
add-ons
just listened to your prayers. UE has just launched Wonderboom - a
pint-sized Bluetooth speaker with huge personality and surprisingly big sound which is specially designed for music lovers who are connected, on-the-move and want their music from the moment they wake up to the moment they go to sleep. WONDERBOOM is portable, seriously waterproof, go-anywhere speakers. WONDERBOOM delivers uncompromising sound quality with clear, crisp, non-stop sound, as well as big, beautiful bass. WONDERBOOM is available
Price: INR 7,995
in six fresh colors: Stone (Grey), Phantom (Black), Fireball (Red), SubZero (Blue), Cashmere (Pink) and Lilac. The UE button on the top of the speaker lets you play, pause, skip and double up with two WONDERBOOM speakers for double the fun. With WONDERBOOM, you can free your music from your phone and enjoy your music the way it is meant to be heard ďź? out loud. Like its award-winning siblings Ultimate Ears BOOM 2, WONDERBOOM blasts crisp and clear 360-degree sound with immersive, balanced bass and is drop-proof from up to five feet. WONDERBOOM boasts a 10-hour battery life and 100-foot wireless Bluetooth range. Seriously waterproof and worry-proof, WONDERBOOM is IPX7 rated (so it can be immersed in water up to one meter for up to 30 minutes), floats on its own, and sports a hanging loop on top so it can be easily attached to any bag. Gear on with WONDERBOOM on a bicycle, hook it to a backpack, or cannonball into a cove without thinking twice. Never miss a beat with the new WONDERBOOM. Live for fun, not fussy features. n
www.mymobileindia.com
july 2017 | 143
Gadget Corner
add-ons MIXIT 2.0 USB-A to USB-C Charge Cable Charge and sync your smartphone or tablet
B
Price: INR 1,299
elkin, a market leader in mobile accessories, has launched MIXIT 2.0 USB-A to USB-C Charge Cable.
The cable lets you charge your USB-C smartphone or tablet as well as sync your photos, music and data to your existing laptop at transfer speeds of 480 Mbps. Plus, the cable also supports up to 3 Amps of power output for charging USB-C devices. It is made for connecting from a standard USB-A device to a USB-C enabled device. Also compatible with Thunderbolt 3 and Galaxy S8/S8+. This MIXIT USB-C cable supports up to 3A of power output and can be used for charging and powering USB-C enabled devices including the Galaxy S8/S8+. Now no need to worry
about which way to plug in again! USB-C is a new userfriendly reversible connector that allows you to connect your cable to your device in any direction. This cable has been certified by USB-IF to meet all electrical, mechanical, and environmental standards, ensuring a superior user experience. These wires are in 4ft/1.2m, 6ft/1.8m, or 10ft/3m lengths. This cable is best for laptops with USB-A port, desktop computers with USB-A port, USB-A chargers and battery packs. n
Logitech K840 Mechanical Keyboard Be confident in every keystroke
L
ogitech has come up with the Logitech K840 Mechanical Corded Keyboard, a
durable mechanical keyboard that delivers long-lasting responsiveness and reliability. The keyboard features Logitech’s
Price: INR 6,495
e x c l u s i v e R o m e r- G m e c h a n i c a l switches, offering distinct, yet quiet tactile feedback with every keystroke, paired with an anodized aluminum body with a modern textured finish that fits in any workspace. With the Logitech K840, each key is expertly engineered to last for more than 70 million keystrokes, giving you long-term reliability, while the 26-key rollover feature helps ensure each keystroke is registered accurately. Enhanced productivity features, such as a Windows Lock function that prevents an inadvertant press of the Windows key while focusing on other tasks, and easy
144 | july 2017
access to media and shortcut keys allow you to control your entertainment. And, using the Logitech Options software, you can reprogram and customize the F1-F4 keys to create keyboard shortcuts of your own. The Logitech K840 Mechanical Corded Keyboard is a full-size keyboard, and includes a 1.8m cable with built-in strain relief for reinforced durability and tilt legs. n
MYMOBILE
Gadget Corner
add-ons Toreto TBE-804 Blare Specially for sports enthusiasts and outdoor activities
T
oreto has launched a stylish, flexible, water resistant Bluetooth Earphone, “TBE-804 Blare”.
This one promises to be specially useful for sports enthusiasts and outdoor activities. With TBE-804 Blare, one can play music for 8 hours straight and have a talk time up to 10 hours. The buds have fine noise reduction capacity and isolating features enabling clear, powerful sound with strong bass. Its Bluetooth version V4.0 is energy efficient, signal stable and optimized for longer battery life and supports every Bluetooth enabled mobile phones, speakers, PCs and other devices. TBE-804 Blare has 160 mAh battery life and works well up to a range of 33 feet or 10 meters. Pricing and Availability: TBE-804 Blare Bluetooth Earphone is available at all leading e-commerce platforms at a price of INR 2499. n
India’s
H.G.D (INDIA)
Largest
Hong Guang De Technology India Pvt. Ltd.
Mobile Phone Charger
Manufacturer
- Modern Industry Workshop - Best in Class Manufacturing - International Safety Standard & Certification
Plug the
Power Specification : 5V/500mA | 5V/700mA | 5V/1A | 5V/2A Color : Black or White Type : USB or with Wire Safety : CE | UL | BIS |CCC
www.mymobileindia.com
+91 9990 578 181
abhineet@hgdindia.com
www.hgdindia.com
India Address : A-55, Sector-64, Noida (UP) China Address : No.150, Tianwan Road, Tianliao Gaungming , New District Shenzhen, China
july 2017 | 145
Exclusive
Vantage Point
GST – So what’s in there for
the handset and telecom world? By Syed Tajuddin
T
he goods and
impact of increased
better known as
local manufacturing
GST, has been the pigeon
through the results of
in the hat for last couple
Make in India and how
of months. Everyone from
GST might impact it.
businesses, industries or
Under government’s
even the consumers has
Make in Indian push,
been more than curious
around 80 per cent of
to know how it will impact
59 million phones sold
them. So let’s start from
in India in the January to
what GST is all about.
March quarter of 2017,
GST is basically a
were manufactured
unified version of all the
or assembled locally.
taxes levied on when a
It saw an increase of
consumer buys goods or
15%, than that of local
avail services. Prior to GST
manufacturing in the
whatever we buy, whether
first quarter of 2016.
a good or a service, we are
If we look at
subject to a multiple of
the impact of local
taxes that can be different from state to state in India. GST will
manufacturing on the Indian economical scenario, we can get a
replace the existing taxes such as the luxury tax, Vat, excise duty,
clue from the fact that around 40 odd phone manufacturing plants
central sales tax and entertainment tax with a single tax and it will
have come up since, including 15 tech component making units in
benefit consumers with a complete transparency in taxation.
India. Local manufacturing is not only helping to reduce the price
While GST will have a positive effect in the long term, but for
of the product but also significantly contributing in job creation
now, manufacturers as well as sellers will have to bear the brunt for
and overall well being of the economy. Thus GST impact must be
better future. The most prominent thing that GST announcement
neutralized by giving some benefits to the local manufacturing, so
has come with is the disadvantage that local players have to bear,
that its contribution to the economy continues.
compared to its global competitors.
While in order to keep a differential between locally made
Currently, the tax slabs are divided into two parts, brands who
and imported products, the government is already considering
are importing are paying a 12.5% tax, exclusive of other duties
imposing a basic customs duty on mobile phones. If we look at
and brands which are not importing, were paying 1% tax. While
India as a country with different tax structure in every state, there
once the GST will come into existence the tax slab will be universal
are 29 out of 36 VAT jurisdictions in India (29 States and 7 Union
for everyone which directly impacts local brands, manufacturing
Territories), they have VAT rate on mobile phones of 5 per cent
mostly in India, the government has also promised various
along with 1 per cent excise duty; thus, the total incidence is 6
incentives, which are likely to be offered to the local manufacturers
per cent currently in most parts of the country.
in the coming months.
To be very fair, especially to the mobile manufacturing industry,
The GST implications on the handset industry means most
GST at 5 per cent is best recommended and is the most appropriate
mobile phones might get costlier by 4-5 per cent, with the
rate to keep Make in India venture equipped for more profitable
government imposing a goods and services tax (GST) at 12 %.
results for the economy in the long run. n
It will basically take away the benefit given to local manufacturer earlier under duty differential.
146 | july 2017
Let’s observe the
services tax,
The author is CEO, Coolpad India
MYMOBILE
RNI REG NO./DELENG/2005/15033 DL (ND) - 11/6100/2015-16-17 (Posting Date 26-27 of every month) Publishing Date- 22-06-17
For The Next Level Capture
SC9853
Intel 14 nm Process
Octa Core Intel Airmont
16MP Dual Camera
eMBMS
CAT 7 LTE
Powered by www.spreadtrum.com
info.india@spreadtrum.com
+91 120 4890300