My Mobile November 2018 by My Mobile

www.mymobileindia.com

november 2018  Rs 100

Your gateway to the world of mobility

The Diwali Decider An Ensemble for Buyers and Sellers

Face to Face Nipun Marya Director, Brand Strategy, Vivo India &

Pankaj Rana Business Head, Mobility Division, Panasonic India

Spotlight The New Pixels

Tested

OPPO Find X, Motorola One Power, POCO F1, Realme C1, TECNO Camon i2X, Xiaomi Mi A2, Skullcandy Venue and many more… phone of the month

Apple iPhone Xs

Editorpage

firstcall

urgeoning electronics import has emerged as the new pain point for the economy. We need to quickly initiate a well-planned and well executed program to limit and reverse this

EDITORI A L

situation. All stakeholders need to be on the same page

Pankaj Mohindroo |

on this national mission. And there can’t be a better

Shelley Vishwajeet | Editor

person than Prime Minister Narendra Modi himself to lead the charge with his vision and unmatched energy. On the policy front, to begin with, we need a forward looking and stable tax regime which will encourage planned investments in phased manufacturing programs. India also

Editor-in-Chief

Haider Ali Khan | Deputy Editor Ramesh Kumar Raja | Assistant Editor Nijhum Rudra | Correspondent Vanshika Malhotra | Correspondent

needs to come out with specific benchmarks on direct tax on the lines of China and Vietnam to facilitate creation of a globally competitive electronics industry. Additionally, more electronics verticals other than mobile (where we have had exemplary success) need to be identified and pushed aggressively. India Cellular & Electronics Association (ICEA) has taken the lead in this direction and with

DE S I G N Ajit Kumar Parashar | Sr. Graphic Designer

M A R K ETIN G

the government support, the success that we crafted in mobile and

Puja Mohindroo | Manager - Business

components manufacturing can be replicated in shorter time frame

Sandeep Kumar | Sr. Manager – Marketing

in other electronics verticals. One is extremely happy to note that Micromax - the flagship Indian mobile company – is back as top five best selling brand after a hiatus

O P ER A TION S

of nearly two years. This reflects the tenacity of Indian pioneers. One

K. Rajagopalan | Advisor-Legal, Accounts & Administration

is hopeful that the momentum will be regained by more and more

Deepak Kohli | Sr. Manager – Accounts

Indian brands leveraging their home turf advantage and time-tested

Varun Lama | Sr. Manager – Human Resources

relationship with distributors and retailers. Indian smartphone growth story continues. As reports pour in, Q3 2018 witnessed the highest quarterly smartphone shipments of all time by registering 24% QoQ growth. The ongoing festive season is likely to spur the sales momentum further. Well, India is already

CIRC U L A TION B. G. Mathur | Manager- Production & Circulation

the second largest smartphone market in the world after China; yet

A D V I S OR Y BO A RD

Indian market is still an under-penetrated market which leaves a

Bejon Misra

big scope for long term growth. India will be the place of action for

Rajan Mathews

smartphone for many many years to come!

S.D. Saxena

Diwali is again going to be a good one for mobile phones. There could be as much as 25% more smartphone sales during this Diwali as compared to the last year. Our special Diwali issue will give readers a good glimpse of what we have right now in the smartphone market that will help make the right choice for mobiles and gadgets. Happy Reading! n

Subhash Chandra Sunil Dutt Sonu Bhasin Uvaraj Natarajan

G ET IN TO U CH Editorial : shelley@mymobile.co.in Marketing : sandeep@mymobile.co.in Circulation : bgmathur@mymobile.co.in Phone : 011—46206161 Fax : 011—41520637

Edited, published, printed and owned by Pankaj Mohindroo, Published from Flat No. 25, First Floor, Shankar Market, Connaught Place, New Delhi – 110001. Printed at HT Media Ltd. Plot No. 8, Udyog Vihar, Greater Noida, Uttar Pradesh - 201306

Pankaj Mohindroo editor-in-chief

04 | november 2018

The publishers regret that they cannot accept liability for errors and omissions contained in this publication, however caused. The opinions and the views contained in this publication are not necessarily those of the publishers. Readers are advised to seek specialist advice before acting on information contained in this publication, which is provided for general use and may not be appropriate for the reader’s particular circumstances. The ownership of trademarks is acknowledged.

Volume XIII, Issue X, november 2018

MYMOBILE

contents

54 58 50

Style Notes

10 letters

India

12 Cell Speak

14 Rumor Mill 15 NEWS 20 big NEWS 109 My Guide 29 Just In Get a close look at new mobile devices now in the market

Pankaj Rana – Business Head,

Mobility Division, Panasonic

Arnold Su – ROG & PC Head,

Asus India

Krishna Kumar – Founder &

CEO, CropIn Technology

Santosh Singh – National Sales

Head, VOTO India

100

Pulak Satish Kumar – COO,

Puresight Systems

102 Jagdish Rajpurohit – Founder, CloudWalker

Their India Strategy

Smartphone Shipments Soar

All Time High

58 Consumer Insight Homes Are Becoming Smarter!

Spotlight 60 Truecaller is Now a Messaging App Too

The New Pixels

The Burntest 66 Apple iPhone XS

42 Lead Story

Market Insight 54 Festive Dhamaal: Online

The Diwali Decider

Smartphone Sales To Surpass

69 Tecno Camon i2X 70 Oppo F9

One Billion USD Benchmark

72 Motorola One Power

Face to Face

74 Xiaomi Mi A2

Impressive Traction!

76 Realme C1

Nipun Marya – Director, Brand

Strategy, Vivo India

06 | november 2018

Wearables Witnessing

Huawei and Lenovo Rework

Xiaomi POCO F1

MYMOBILE

What's Inside

contents 80 Oppo Find X 83 iVOOMi Innelo 1 84 Skullcandy Venue 86 JBL Endurance RUN

Apptastic

Ludis: An app to achieve the

desired fitness goal

Saveyra: A visual

OTT platforms – Jaheer

from earphones to Bluetooth

communication app for

Abbas, Senior Regional

speakers

India’s new-gen youth

Director - SEA & India, Limelight Networks

88 Opinion Trai Fines Service Providers For Poor Call Quality

104 By Invitation

106 Feature

146 Vantage Point Making your smart devices smarter and safer for you –

Live Streaming Platforms

Gaurav Sharma, Head - Sales

- The New Key for a Social

& Marketing, Syenergy

Media Influencer

Environics Limited.

Content Distribution Networks

131 Add Ons

are changing the game for

The latest and the best of gadgets and accessories,

109

106 88 Total number of pages = 148

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YOUR GATEWAY TO THE WORLD OF MOBILITY

Tested

CHIEF SPEAK Will Yang Brand Director, OPPO India

SPOTLIGHT Tech Innovations From Apple's Orchard

OPPO F9 Pro, Vivo V11 Pro, Honor Play, Nokia 6.1 Plus, iTel A45, TECNO Camon iAce, Infinix Note 5 and many more…

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I want to thank My Mobile

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want to get useful and

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What I like the most as a

—Ramandeep Singh, New Delhi

THE INCREDIBLE STORY OF MICROMAX!

—Rohita, Kolkata My Mobile has been

reader is the Burn Tests as it gives an overall comparison

associated with me since I

The Octoberissue was well

of the devices. Thank you so

was in my college and has

elaborated and very timely

much, guys! Keep rocking.

been a part of my growing

as were quite interested in

My trust and passion of

up. I am very fond of this

knowing about the

reading My Mobile keeps on

unique and informative

homegrown brand

The best way to get

increasing as the topics

magazine present in the

Micromax. The burn

knowledge about all the

which you have been

country. Since I am a

tests and chief speak you

available mobile devices

covering are matchless

dedicated reader since my

did were pretty good and

and their prices is My

like the last issue of

young age, I have been

informative. It has been

Mobile. The kind of

October (The Micromax

admired as the one who

my guide to all the tech

collective information

Story) has been very

knows everything in my

queries and hence

available in My Guide

informative, well timed and

friends and neighbors

developing my knowledge as

section of the magazine is

properly researched one.

about mobile and

a consumer.

very helpful, especially for a

While the Big News and

technology

FACE TO FACE Dinesh Sharma Director, Mobile Product Center, Asus India

PHONE OF THE MONTH

HUAWEI NOVA 3

Consumer Insights are

—Zubin Sarma, Guwahati

—Naina, Mumbai

wholesome informative,

—Raghav, Pune

customer and reader like me. We get all the brands,

My Mobile has been my

their specifications and

the Bazaar Bargain helps us

We, as the regular reader

boredom buster during long

price range at the same

to know the latest price of

and subscriber of My

trips and journeys. We get

place. Rather than flipping

the already launched

Mobile, love to read the

all the information about the

through the entire

products on which we could

gadgets, mobiles and apps

apps and new features

magazine, one would get the

get the best bargain. My

more often in the magazine

running onto our handsets.

idea about any particular

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rather than going to any

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from My Mobile magazine. Dear My Mobile team, it

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knowledge of mobile ecosystem which you guys deliver through the magazine and it’s simply brilliant. I really likedreview of Huawei Nova 3 in your burn tests. Majority of readers or the users might not be aware of the whole insight about any latest mobile or technology but what we get from it, which is

10 | november 2018

—Aditya, Bengaluru

e ave th

dh nes an

ream in a d ellpho c y e t k u o o st zy ab ew lines? an als n the late e a r c c d u n f o u hav o a Are y al to pen a for news our hands u think yo o y ti se poten have a no rave to lay t them? If y CV to r u le, c u Do yo e? Do you world abo . Rush you My Mobi in e in ou headl and tell th king for y your name o s o e o l to se gizm u, we are .co.in ine. o e y l i n b i o it az mym e mag team@ best mobil India’s

MYMOBILE

Quotes

cellspeak “Everyone knows that for good connectivity you need good infrastructure and for that towers and BTS (base tower stations) are required but there are some people who say that these should not be installed and connectivity should be also available” —Manoj Sinha, Union Telecom Minister, talking to a news agency

“It’s very early. We don’t know whether we could or would do this in China, but we felt it was important for us to explore… I think it’s important for us given how important the market is and how many users there are”

—Sundar Pichai, CEO, Google, speaking at the Wired25 conference in San Francisco

“We are looking to have a dedicated independent R&D center which will be focusing on India specific product feature developments. The center will initially be focused on India, but in long term, it will support the global product development” — Vikas Agarwal, General Manager, OnePlus India, in an interaction with a business daily

“The Honor family is growing and expanding … Honor is one of the fastest growing smartphone brands in India today and the latest (Q2 2018) report by IDC is a testimony to our commitment in the Indian smartphone market”

— P Sanjeev, Vice President, Sales, Huawei Consumer Business Group, speaking at the inauguration of Honor’s India Device centre in Bengaluru

12 | november 2018

“I again say that Aadhaar challenge... that challenge still stands. My Aadhaar is still public and nobody has been able to do any harm. I still continue to maintain that Aadhaar disclosure does not increase any of your digital vulnerabilities” —R S Sharma, Chairman, TRAI, in a recent interview MYMOBILE

WINDOW OF THE WORLD

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1.3 GHz Quad Core Processor

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Camera - Rear : 8 MP AF , Front : 3.2 MP

Camera - Rear : 13 MP AF , Front : 3.2 MP

G , P , L Sensors , GPS / A-GPS, Gesture Control

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Rumour Mill

Talk

in Tech Corners

WhatsApp may soon let you holiday in peace

for Android allows to hide the app badge for muted chats.

Popular messaging platform WhatsApp is reportedly working on three new features, including linking your account to Instagram, in order to improve its chat and notifications for its over 1.5 billion users. The two other features under development are: Vacation and Silent Mode, said WABetaInfo, a popular website that tracks WhatsApp. The Linked Accounts option will be located under your profile settings. Currently, when you archive a chat, WhatsApp automatically unarchives it once a new message is received from that chat. With the Vacation Mode feature, archived chats won’t be unarchived if you have previously muted them. The option will be available in WhatsApp Settings and then Notifications. “The Vacation mode is also useful if you don’t want a specific chat in your Chats List: if you mute and archive it, you will never see it again, except if you view your Archived Chats,” the report said. The silent mode feature

Google likely to pay $9 bn to remain Apple’s default search engine

14 | November 2018

Google is reportedly paying Apple a whopping $9 billion in 2018 to remain the default search engine for iPhone’s Safari browser on iOS. According to reports quoting Goldman Sachs analyst Rod Hall (via Business Insider), this number would only continue to grow, potentially leading to a payment of $12 billion in 2019. While Apple uses Google as the default search engine in Safari on iOS, the company also uses Bing in various other places such as searching the web via Siri. Apple has been touting that services will be a huge area of growth for the company, as sales of its hardware start to peak. While the free iCloud storage tier still remains at just 5GB, more users are now willing to pay the monthly fee to get access to more storage.

Moto G7 could come with 6.4-inch display, 3500mAh battery Motorola is reportedly working on the Moto G6 successor, the Moto G7. According to a leaked image shared by tech blog HowToTechNaija, the Moto G7 is likely to sport a 6.4-inch Full HD+ display, with a waterdrop style notch. It will be powered by an octa-core SoC, but there is no word on the chipset. The chipset will be coupled with 4GB of RAM and 64GB storage. A microSD card slot with support for up to 256GB is also expected. Rumour has it that Moto may also launch one more variant with 3GB RAM and 32GB storage. The smartphone is said to come with dual camera setup at the back – 16MP primary sensor coupled with a 5MP secondary depth sensor. Up front will be a 12MP selfie snapper, which will also support face unlock feature. n

team@mymobile.co.in

MYMOBILE

Alia Bhatt roped in as Face of Nokia phones in India

EMUI 9.0 is Huawei’s take on the Android Pie OS, and comes with a wealth of improvements both in the interface as well as under the hood. With its India first approach, Huawei focuses on localisation to introduce India-specific features such as language support (now increased to 28 languages), design of local calendar as per the Indian market amongst other market specific assimilations. Given consumer feedback, the India R&D has also enabled deeper integration for the PayTM app in the upcoming operating system in India. Opera launches mobile browser for iPhones with built-in ad blocker

HMD Global has appointed Bollywood actress Alia Bhatt as the brand ambassador of Nokia phones in India. “We are really excited to have Alia Bhatt as the face of Nokia phones. She is one of the brightest stars of Bollywood and it’s great to have her on board with us,” said Ajey Mehta, Vice President and Country Head – India, HMD Global. Nokia smartphones stand for reliability, trust and quality and Diwali presents the perfect opportunity to find moments in the lives of Indian youth, when they connect with these values the most, the company said. The Nokia phones print campaign with Alia Bhatt went live on October 12 to mark the festive season. Huawei takes on Android Pie, announces EMUI 9.0 for India

China-based Huawei Consumer Business Group has announced the EMUI 9.0 for India. The upcoming EMUI 9.0 on Huawei devices will feature key contributions from the Huawei India R&D team- allowing for several localised capabilities. Supported by an intuitive interface, rich features and several new capabilities, the EMUI 9.0 will soon roll out across various Huawei devices. Developed to “Enable a Quality Life,”

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Opera Touch, the award-winning mobile browser launched in April on Android, is now available for iPhone. It combines the high-end technology of Opera with impactful aesthetics to address the high standards and needs of iPhone users. “We are releasing Opera Touch just in time with Apple’s new iPhone XS, XS Max and XR because we believe that our browser is the perfect one to make these new devices really shine,” said Maciej Kocemba, Opera Touch Product Manager. “Today’s new phones have big, beautiful displays, but conventional browsers are yet to adapt to this development. Our product is aimed at people who want to fully appreciate their iPhones.” Opera Touch (Android version) won the Red Dot Communication Design Award 2018 for its unique user interface, which solves some of the current fingergymnastics smartphone users struggle within their everyday lives. The new iPhone XS Max has nearly twice the display size of the original iPhone that premiered in 2007. Samsung launches chipsets for connected cars Samsung has marked its entry into auto

space with the introduction of new brands targeted at automotive solutions. The Samsung Exynos Auto and Samsung ISOCELL Auto offer cutting-edge application processor and image sensor technology solutions to the road. The Exynos Auto will help manufacturers develop in-car apps for infotainment, advanced driving assistance systems, and telematics. ISOCELL Auto, on the other hand, is targeted at developing in-vehicle infotainment systems and telematics solutions. The sensors provide for better visibility of the road and surroundings even in low-light for precise identification of objects.

What’s Up

newsbits

Oppo caught cheating on benchmark tests

Oppo is the latest smartphone brand, after bigger names such as HTC and Samsung, which has been found cheating on the benchmark tests. These tests aim to quantify the performance of a device and are often considered a parameter by customers to decide on which smartphone to buy. UL Benchmarks has delisted Oppo after it found that the flagship Oppo Find X smartphone produced artificially high and misleading benchmark scores. Both the Oppo Find X and Oppo F7 have been delisted. Oppo said that it allowed the chipsets to run at full speed when a user is detected running apps such as games or 3D Benchmarks which require high performance. However, the company is looking at upgrading its systems to

november 2018 | 15

What’s Up

newsbits distinguish between the requirements of everyday apps and what users wanted. Ziox Mobiles launches Z18 feature phone with dedicated music keys

Ziox Mobiles has come up with a new feature phone, known as the Z18, which is designed with the dedicated Music keys for quick access to your most-loved play-list. Priced at Rs 1,860, the Ziox Z18 comes with a large and bright display screen of 2.4-inch along with the gloss finish body. The phone has an in-built special Auto-call recording feature, allowing you to record your every call. Watch movies, text or call without interruption, the powerful 1,800mAh Li-ion battery keeps it going. With the amazing sound-quality and King speakers, enjoy the multimedia experience. Capture every moment lively and vividly via digital camera with LED Torch Light. Play your music on Wireless FM & stay connected with internet and Bluetooth. The phone also comes with adaptive flash light, syncing the calls and alerts on the phone. It is also equipped with privacy lock feature and mobile tracker. Paytm sets aside Rs 200 cr to promote UPI usage

Digital payment platform Paytm has

16 | november 2018

earmarked Rs 200 crore to promote unified payments interface-based transactions this festive season, according to reports quoting a senior company executive. Deepak Abbot, senior vice-president at Paytm, said the company has more than 33% market share in UPI payments, and with its marketing initiatives, it aims to position Paytm UPI as the leading payments and gifting solution. The company hopes to promote UPI as a mode for instant funds transfer as well. “We are expecting to see two times growth in Paytm UPI money transfers during this festive season,” Abbot said, adding that the company, which had registered 137 million UPI transactions in September, is aiming to widen its user base to 100 million users by December. BSNL joins hands with Amazon to offer free Prime membership

State-run telecom operator Bharat Sanchar Nigam Limited has sealed a deal with Amazon to offer Amazon Prime membership worth Rs 999 for free to select postpaid and broadband customers. BSNL customers across the country with Rs 399 postpaid or Rs 745 broadband landline plans can avail one year of free Amazon Prime membership. Vodafone-Idea and Bharti Airtel already offer free Amazone Prime membership to their postpaid customers in the country. “Prime Video has received an overwhelming response from customers across the length and breadth of the country. We are thrilled that our association with BSNL will expand the reach of Prime Video to an even larger base of customers who can now enjoy premium content on a screen of their choice - be it their mobile device or the television in their living room,” Gaurav Gandhi, Director and Head, Business, Amazon Prime Video India, said.

Netflix consumes 15% of world’s internet bandwidth

Video streaming service Netflix is surpirsingly eating up a sizeable chunk of the entire internet bandwidth, globally. According to Sandvine’s Global Internet Phenomena Report, Netflix is the number one downstream application worldwide with almost 15 per cent of global internet traffic. In the Americas, the share tops 19.1 per cent for total traffic, followed by Prime Video at 7.7 per cent and YouTube at 7.5 per cent. The report further reveals that Netflix is also the most efficient video streaming service in terms of bandwidth usage. Following Netflix is HTTP media streams, consuming 13.1 per cent of all traffic, YouTube at 11.4 per cent, webbrowsing at 7.8 per cent, and MPEG transport streams at 4.4 per cent. Airtel strengthens AI play via Authme ID technology acquisition

Telecom major Airtel is acquiring the core team of Bengaluru based start-up Authme, and intellectual proprietary rights of the latter’s two flagship solutions – Callup AI and Fintech OCR – to fortify its artificial intelligence (AI)-based products and services to better serve its subscribers. As part of the deal announced recently, the core team of AuthMe will join Airtel and be a part of Airtel X Labs in Bengaluru. Airtel will now leverage the new solutions in areas such as AI-based customer services to resolve customer complaints queries in a

MYMOBILE

quick and time and cost-efficient manner. Harmeen Mehta, Global CIO, Bharti Airtel, said, “We are rapidly scaling up Airtel X Labs, our digital innovation factory, and these new solutions will accelerate our journey towards rolling out intuitive digital products, particularly in vernacular languages, for our 430 million plus customers.” TCL to set up TV manufacturing facility in Tirupati

China-based TCL Electronics is setting up a new manufacturing facility in Tirupati, Andhra Pradesh to make smart TVs. The new facility will generate substantial employment opportunities for the country’s young workforce, and will also fulfill the market demand for smart consumer electronic appliances in India, the company said. “The development is in line with TCL’s long-term vision of building localised capabilities in order to better cater to the growing market demand for innovative home entertainment solutions across the country,” it said. TCL has a physical presence in over 80 countries and caters to more than 160 international markets through its robust channel network and strong industry tie-ups. In H1 2018, TCL Electronics’ global LCD TV sales volume crossed the 10-million mark to reach over 13.17 million sets, growing by 37.2% yearon-year. The company also registered exceptional response in various overseas markets, with its overseas sales volumes increasing by 44.4% year-on-year to more than 8.28 million. PhonePe tries to do a WeChat

Flipkart-owned digital payment platform PhonePe is trying to do a WeChat, i.e. to

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become a ‘super app’ that will enable users to avail a variety of services, including cabhailing, food-ordering, hotels and flight bookings, within the app itself, without the need to go to other platforms. Soon, the PhonePe platform will have over 30 major digital merchants map their in-app experience on it. Companies like Goibibo and Ola are already live on the Bengalurubased company’s platform. While PhonePe’s immediate focus is to on-board platforms with high daily use, it also plans to open brand stores in its super app for traditional businesses. In China, Tencentowned WeChat and Alibaba’s Alipay have a whole slew of services within them. PhonePe’s rival Paytm has built additional services on its own, instead of partnering with existing players. Microsoft’s expense tracking ‘Spend’ app hits App Store

Microsoft has launched yet another app on the Apple App Store, called Spend. Developed by the MileIQ team, which was acquired by the Redmond giant back in 2015, the Spend app helps its users keep a track of their business expenses for the purpose of reimbursement or taxes. The app is available for free and offers a streamlined approach to expense and receipt tracking helping provide the highlights of your business expenses. Microsoft Spend has a file size of about 116MB, and appears to be available only in the US right now. First spotted by TechCrunch, Microsoft Spend requires iOS 10 or later and is compatible with iPhone, iPad, and iPod touch. The app is actually a part of the Microsoft Garage incubator through which the company’s employees test out new app ideas. Apps from Microsoft Garage that we have seen in the past include SMS Organizer, Face Swap, and Clip Layer, among others. RIL in talks to buy Hathway to speed up GigaFiber rollout In a bid to speed up the commercial launch of its GigaFiber high-speed home

broadband services, Mukesh Ambani-led Reliance Industries has initiated talks to acquire India’s largest cable operator, Hathway Cable & Datacom. According to reports, three people with direct knowledge of the talks confirmed the development, although they maintained that the talks were at “an initial” stage and a deal was still at an “exploratory stage”. “It’s too early to say if the deal will go through or not, but RIL is aggressively pursuing it,” one of the people was quoted as saying. The valuation figure being discussed is reportedly around Rs 2,500 crore. Hathway is a multi-system operator, the industry term for a cable company that signs content and carriage deals with broadcasters, and offers the services to local cable operators.

What’s Up

newsbits

InMobi acquires Sprint’s mobile ad business

InMobi has bought Pinsight Media, the mobile advertising business of Sprint, in an all stock deal that will give Soft-Bank’s telecom player in the US minority stake in the Indian company. InMobi will serve ads for brands for smartphone users on the Sprint network and both the companies would share the revenue, said reports quoting InMobi founder and CEO Naveen Tewari. It will add around 100 people employed by Pinsight Media at Kansas City. Bengaluru-based InMobi, among India’s unicorns, earns around 55% of its revenue from the US. Sprint’s data would allow it to deepen its expertise and offer better solutions to brands such as Reebok to reach out to over 250 mobile subscribers in the US. By combining network-level mobile data with data from mobile applications and mobile web browsers, InMobi, through the acquisition of Pinsight Media, will provide CMOs an integrated end-to-end view of consumers, surpassing other platforms in the industry.

november 2018 | 17

What’s Up

newsbits Togofogo offers Rs 1 lakh Personal Accident Insurance on purchase of refurbished handsets

user makes. As an entertainment platform, it offers free credits to the user on first-time registration. MakeMyTrip launches ‘Experiences’ for Android users, soon on iOS

With festive season in mind, Togofogo, the online marketplace for buying and selling of pre-owned and refurbished smartphones & tablets, is offering Rs 1 lakh personal accident insurance to its customers on account of any purchase made on its website. Any consumer buying a product online and making payment via a credit/ debit card, net banking, Paytm/Mobikwik wallet will be getting personal accident insurance of Rs 1.0 lakh. The offer is applicable for all purchases made using an online payment method only and not for COD customers. The customer can then register a nominee for the insurance through a link once the order is placed. To register the nominee online, the customer will have to provide nominee details and will, in turn, receive an e-certificate of insurance. Magic Call goes viral, hits over 3 million downloads in India

Fun app Magic Call, which was launched recently by value-added service provider BlackNGreen, has gone viral with over 3 million downloads with 4-star rating on Google Play Store. According to the company, the main reason for this virality has been the in-app sharing features through which most of the downloads happen. YouTube is another source of virality and a quick look at it would show hundreds of independent video reviews by bloggers, which have thousands of views, the company claimed. Magic Call is a voice app that works on a real-time basis and allows the users to change their voice during calls. It also offers various types of voice effects such as romantic ambiance, the James Bond theme in the background adding a little drama to every fun call the

18 | november 2018

Online travel company MakeMyTrip has launched ‘Experiences’ which will provide consumers with highly curated and unique hyperlocal experiences that a city has to offer. The product will allow consumers to discover the city they are in better by offering them a range of leisure activities including events and hand-picked experiences at great prices on the MakeMyTrip app. In the first phase of the launch, the product has been rolled out across 10 cities in India which includes top metro cities and India’s top leisure destinations. Experiences is currently available on Android and will soon be rolled out on iOS version of the MakeMyTrip app. There are thousands of curated activities including entertainment shows, adventure sports, amusement parks, dining, outdoor activities, luxury spas, exclusive deals with restaurants and a whole lot more that consumers can choose from by selecting Price, Location, Ratings and Duration. Adam Mosseri appointed as Instagram Head

Facebook has appointed Adam Mosseri, Vice President of Product, as new head of its photo-sharing app Instagram. Mosseri replaces Instagram co-founders Kevin Systrom and Mike Krieger who abruptly announced their departure in September.

Mosseri began his career as a designer, managed his own design consultancy, and then joined the Facebook design team in 2008. He moved from design into product management, and spent time working on Mobile then News Feed and most recently, to Instagram. In the new role, he will oversee all functions of the business and will recruit a new executive team, including a head of engineering, head of product and head of operations. Instagram co-founders resigned at a time when social media platforms, including Facebook were facing intense scrutiny over the spread of fake news and sinister campaigns. Founded in 2010, Instagram was bought by Facebook for $1 billion in 2012. Instagram’s meteoric rise continued after the acquisition, dwarfing the stagnant growth rates of Snapchat and Facebook. Quick Heal detects over 631,000 threats on Android devices in Q2

Drawing attention to the scale of cybersecurity challenge that India currently faces, IT security solutions provider Quick Heal Technologies recently released the Quick Heal Quarterly Threat Report Q2 2018. As per the report, more than 631,000 threats were detected on Android devices of individuals and enterprise users across India between April and June 2018. On a daily basis, Quick Heal detected more than 2,000 malware, 3,000 potentially unwanted applications (PUAs), and 1,000 adware. The top ten Android malware of Q2 2018 include Android.Smsreg.DA, Android.Airpush.J, and Android. Guerrilla.M, amongst others, which were propagated through third-party app stores. The PUA family comprised 46.2% of the total detections in the year. All security incidents were successfully resolved by Quick Heal. n team@mymobile.co.in

MYMOBILE

ADVT.

Trekz Air

he next generation of bone conduction technology is what’s inside our lightest and most organically designed open ear headphones to date. We cut the bulk and used titanium everywhere possible to ensure they not only fit more securely but sound better too. Trekz Air are inspired by the demands of elite and aspiring athletes motivated by their music and their world.

Features: m Bone conduction technology delivers music through

your cheekbones, ensuring ears remain completely open to hear ambient sounds m A 20% lighter build than its counterpart m A new organic design delivers increased comfort m Complete wraparound titanium design provides a flexible fit for unnoticeable all-day comfort and stability m OpenFit™ design ensures maximum situational awareness and comfort during long-term wear m PremiumPitch+™ guarantees a premium audio experience, including wide dynamic range and rich bass m Bluetooth® v4.2 connectivity and convenient multipoint pairing m LeakSlayer™ technology significantly reduces natural sound leakage m IP55 certified to repel sweat, dust and moisture, from workouts to wicked weather m Enjoy six hours of continuous music + calls on a single charge m EQ presets boost bass and reduce vibration on the go m D u a l n o i s e c a n c e l i n g m i c ro p h o n e s e xc l u d e surrounding noise, effectively enhancing speech m Audrey Says™ voice prompts guide users through power, pair, play and talk m Hassle-free 2-year warranty

Specifications : m Speaker type: bone conduction transducers m Frequency response: 20Hz~20KHz m Sensitivity: 100 ± 3dB m Microphone: -40dB ± 3dB m Bluetooth version: v4.2 m Compatible profiles: A2DP, AVRCP, HSP, HFP m Wireless range: 33 ft (10m) m Battery: rechargeable lithium ion m Continuous play: 6 hours m Standby time: 20 days m Charge in: 2 hours m Weight: 1.06 oz (30g)

What’s Up

bignews

MediaTek strives to demystify next-gen technologies through Technology Diaries M

ediaTek, the world’s fourth largest global fabless semiconductor company that powers more than 1.5 billion devices a year, wants to make technology more accessible and understandable for everyone through its MediaTek Technology Diaries series. It’s an interactive, informative yet fun series aimed at demystifying the newest technologies that are transforming our daily lives. In the inaugural session held in New Delhi recently, popular RJ Naved gave the common man’s perspective on future technologies and demystified the concepts with a dash of humor, in a conversation with noted tech expert Rajiv Makhni. Kuldeep Malik, Director- Corporate Sales, MediaTek India, said, “Consumers may not know it, but our chips and technology are an integral part of daily lives. You will find us in 20 per cent of homes globally and nearly 1 of every 3 mobile phones is powered by MediaTek. MediaTek chips power next-generation smartphones, tablets, TVs and voice assistants and all kinds of intelligent devices to transform how people interact with each other and the world around them. A new category of devices is driving features and

consumer expectations forward with advancements in power, performance, AI, and connectivity. With the Technology Diaries, we want to help the less savvy consumers understand and be comfortable using these technologies to their advantage.” On the mobile side, MediaTek Helio series platforms such as A22 and P22 are the latest additions to the Helio family of powerful and power-efficient chips for the mid-market segment. Vivo Y81, Y83 and Y83 Pro are powered by Helio P22. The Helio P60 was recently released with Oppo F9 & F9 Pro, Nokia 5.1 Plus. It focuses

20 | november 2018

on providing the best-in-class camera hardware with intuitive light AI-enhancements such as Face ID, Smart Photo Album, simulated depth of field etc. The core peak-performance advantage is clearly visible in advanced productivity applications and the most popular games. It also features MediaTek’s second-generation smart antenna technology (TAS 2.0). Helio A22 provides unparalleled mobile experiences for the mid-market consumers, including incredible performance, in demand features, tailored platforms, long battery life and advanced photography and AI enhancements. The CPU performance of Helio A series is up to 30% faster and GPU up to 72% faster than the direct alternative. At the event, MediaTek also discussed technologies like; • Narrow-Band IoT (NB-IoT) which is a 3GPP standardized cellular based low power wide area technology and is potentially part of the ‘5G’ era of connectivity. The MediaTek NB-IoT platform has the highest temperament for low connection quality, allowing NB-IoT devices to be installed in locations that cannot be served by competing IoT connectivity standards enabling device installation in remote or difficult to access locations. MediaTek’s chipsets have formed the foundation for the Internet of Things (IoT). In 2015, MediaTek enabled more than 1 billion consumer electronic products, including digital TVs, home audio devices, DVD/Blu-ray players, smartphones, tablets, networking and connectivity products, and more. • MediaTek NeuroPilot with its heterogeneous computing capabilities such as CPUs, GPUs and APUs (AI processing units) we embed into our system-on-chip products, we are providing high performance and power efficiency for AI features and applications. MediaTek is leading the Edge-AI Technology revolution by creating an ecosystem of Edge-AI hardware processing with comprehensive software tools across its product range from smartphones to smart homes, wearables, IoT and connected cars. • MediaTek MiraVision which is designed to improve visual quality for smartphones by intelligently altering picture attributes such as hue saturation, brightness, resolution and frame-rate. For each new product category, MediaTek has optimized MiraVision, making it highly power-efficient, more responsive, and more context aware. MediaTek’s high-fidelity scaling and content classifier technologies guarantee unmatched signal preservation and increased visual details. n

MYMOBILE

What’s Up

bignews Xiaomi plans to float financial services unit in India

fter disrupting the Indian smartphone space, Chinese handset and electronics major Xiaomi plans to foray into consumer finance and business-to-business lending by floating a non-banking financial company (NBFC), it reportedly said in its latest regulatory disclosure. The new company, Xiaomi Financial Services India, will soon seek the Reserve Bank of India’s approval to operate as an NBFC. The company was incorporated on October 10 as a subsidiary of Xiaomi Finance HK Ltd and Xiaomi Singapore Fintech, data accessed from the Registrar of Companies (RoC) showed. As per the memorandum of association of the company, the directors include Xiaomi Corp cofounder Feng Hong and Xiaomi India MD Manu Kumar Jain. Xiaomi Financial Services plans to provide loans to consumers for purchasing electronics, home appliances, lifestyle products, vehicles, furniture, tools, utensils and office equipment, and give credit to firms, corporates or any other entity “for the purpose of

purchase and acquisition of goods, merchandise, assets of any nature,” according to the Chinese firm’s RoC disclosure. Xiaomi globally sells all these consumer products and has plans to launch most of them in India over the next two years, having already forayed into TV, smart home and lifestyle products. The firm has indicated that it will operate these services through online platforms. n

Lenovo to raise mobile production capacity in India by up to 10 fold in 2019

aking a comeback into the Indian smartphone market with the launch of K9 and A5 smartphones, Lenovo reportedly plans to ramp up its smartphone production capacity by up to 1 million units per month in 2019. “We make mobile phones in India at our partners’ factory. At present we have production

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capacity of 100,000 per month which we plan to increase in the range of 500,000 to 1 million units per month by the end of 2019,” Lenovo Group Vice President Edward Chang recently said. The capacity expansion, interestingly, does not include volume of Motorola phones -- a brand which is owned by Lenovo. The company has entered into an exclusive partnership with e-commerce platform Flipkart to sell its phone in India. The company recently launched three smartphones in sub-Rs 10,000 price segment – Lenovo K9 for 8,999 and two model of Lenovo A5 for 5,999 and Rs 6,999. “We have partnered exclusively with Flipkart because the share of online and offline market will be equal in India by 2020. This means it is 60-70 million units’ business opportunity every year,” Chang said. Lenovo with its another brand Motorola was once among the top three smartphone sellers in India. Its share, however, slipped to 6 per cent in the last quarter of 2017 from 9 per cent in the first quarter of 2017. Chang said that the company now wants to focus on brand experience rather than market share. “We are now looking to move towards Smart Internet-of-things. Lenovo will combine PC portfolio with smartphone and some wearable for smart IoT. In the first quarter of 2019 we will bring our flagship phone in India. We are in discussion with Flipkart to customise it for Indian market,” he said. n

november 2018 | 21

What’s Up

bignews Asus eyes 5% market share in India by year-end

amping up its product portfolio in India, Taiwanese company Asus aims to garner 5 per cent share of the hyper-competitive Indian smartphone market. “India is a very important market for us. But we don’t want to be just sellers of phones. We have spent a lot of time in research to understand consumer preferences and using those insights to develop features for our devices,” said Dinesh Sharma, Head, Mobile Business, Asus, India. The company has seen strong traction for its recent launches like Zenfone Max Pro and Zenfone 5Z and is confident that it can exit the year with five per cent market share, he added. With an eye on sub-Rs 10,000 handset segment, which account for over 50 per cent of smartphone users, the company recently unveiled two 4G smartphones, Zenfone Lite and Max for Rs 5,999 and Rs 7,499 respectively. These smartphones will be available on e-commerce portal Flipkart. Smartphone shipments grew 20 per cent to 33.5 million units in the June quarter 2018 compared to the year-ago period, with Chinese major Xiaomi retaining the top spot with 29.7 per cent share. This was followed by Samsung (23.9 per cent share), Vivo (12.6 per cent share), Oppo (7.6 per cent) and Transsion (5 per cent share). Talking about the festive season, Sharma said Asus

expects to clock strong growth in line with the industry’s doubledigit growth. Earlier this year, Asus had signed a long-term partnership with Flipkart to sell its devices on the e-commerce platform. n

Govt plans new digital process for issuing SIM cards

he Centre is reportedly working on a new process to issue mobile SIM cards in a hassle-free manner after the Supreme Court prohibited telecom companies from using the Aadhaarbased e-KYC authentication process. Unique Identification Authority of India (UIDAI) and the telecom department said in a joint statement that the government will come out with a new “digital process” for issuing SIM cards by making use of a mobile

22 | november 2018

app which will be fully compliant with the apex court judgment. “In the proposed process, live photograph of the person with latitude, longitude, and time stamp will be captured. The SIM card agent will be authenticated through OTP and SIM card will be issued. This process will be completely hassle-free and digital,” the two said in a statement. The statement also said if anybody wishes to get their Aadhaar eKYC replaced by a fresh KYC in light of the apex court’s verdict, the individual may request the service provider for delinking the same by submitting fresh OVDs (official valid documents). “But in any case, the individual’s mobile number will not be disconnected.” The telecom players also said that if a customer wishes to de-link their Aadhaar number from the existing mobile connection, they may do so by contacting their operator and providing alternate documents prescribed as per telecom ministry’s guidelines. n

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What’s Up

bignews Import duty on 35 capital goods waived to boost handset manufacturing

n order to promote mobile phone production in the country, the government has exempted 35 machine parts used for manufacturing mobile phone components from the basic customs duty. In a notification dated September 28, the finance ministry exempted items such as printed circuit board (commonly known as motherboard) coating machine, PCB assembly loader, unloader from the customs duty. These 35 capital goods are used for making mobile phone components such as lithium-ion battery, speaker and receiver of mobile phones, data cables, optical fibre etc. Appreciating the development, industry body India Cellular and Electronics Association said that all the goods in the new list have HS Codes (codes required for imports) at eight-digit tariff level in them which will aid fast customs clearance. “Basic duty on the 35 items which currently range from 7.5 to 10 per cent is now fully exempted. IGST will be applicable on the imports but this can be set off against GST,” ICEA National President Pankaj Mohindroo said.

He said that essentially, the focus in the amendment is to cover manufacture of parts for mobile handsets, speaker and receiver, data cables, optical cables, PCBs and PCBAs. All these are under the notified phased manufacturing programme. “The Association looks forward to the manufacturing of parts in the phased manufacturing programme,” Mohindroo said. n

Verizon activates world’s first commercial 5G network

.S-based telecom operator Verizon has launched the world’s first commercial 5G network for consumers in parts of Houston, Indianapolis, Los Angeles and Sacramento. Verizon’s 5G Home network is providing 5G broadband internet service. Verizon said that it was able to launch 5G in these first four cities because of forward-looking state policy and local leaders who embraced innovation and developed a strategic vision for how 5G could be a platform to attract new investment, businesses and next generation services for residents. “The world’s first

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commercial 5G service is here,” said Ronan Dunne, President, Verizon Wireless. “We’ve formed incredible partnerships with many of the world’s leading technology companies, the international technical standards bodies, public officials, developers and our own customers to drive the 5G ecosystem forward, faster than most had predicted. And now, actual customers. It’s been an incredible journey...and we’re just at the starting line.” “First on 5G” Members – early adopters of 5G technology – get exclusive perks including 5G Home service free for the first three months (after that introductory period, Verizon Wireless customers with a qualifying smartphone plan will pay $50 per month for the service, while nonVerizon Wireless customers will pay $70 per month), free white glove installation and equipment, and early access to new services, including 5G mobility. 5G Home customers will also get YouTube TV free for the first three months and a free Apple TV 4K or Google Chromecast Ultra device at installation. n

november 2018 | 23

What’s Up

bignews Oppo unveils Hyper Boost technology for smartphone acceleration

andset maker Oppo has launched Hyper Boost, its full-scenario, system-level performance boost engine. The Hyper Boost helps elevate the overall user experience through improvements in the power consumption and performance of Android smartphones. Developed extensively over the years, the Oppo Hyper Boost is designed to accommodate a wide range of usage scenarios and behaviors. A proprietary solution for optimizing system-level resource allocation on smartphones, the Hyper Boost is a great example of Oppo’s strength and understanding in the system-level optimization of the Android platform, the company said in a statement. Ryan Chen, Head, Software Research Center, Oppo Research Institute, said, “Our journey towards improving the system performance of smartphones dates back to 2015. Today we are proud to see the launch of Oppo Hyper Boost, the result of constant improvements and optimizations. Its ability to optimize resource allocation on Android systems helps overcome the power consumption and performance challenges when smartphones are running heavy-load applications. This cutting-edge technology has demonstrated our industry-leading strength in technical innovation and our commitment to bringing the best experience to our users.” Hyper Boost works by enabling real-time “two-way dialogs” between applications and system resources. After having recognized the various scenarios and user behaviors from different applications and game programs, Hyper Boost comprehensively

optimizes the allocation of resources across the system to specific needs. This helps ensure better utilization of hardware resources, faster response speed of applications and game programs, and smoother operation of the overall system. Consisting of three parts, Hyper Boost offers comprehensive acceleration for smartphones at three levels: system, game, and application. n

Samsung working on multi-device platform

ith AI becoming a norm for the communication technology, South Korean tech major Samsung is reportedly planning to develop a multi-device platform – a variety of AI-enabled devices that communicate seamlessly with each other – to make experiences more personal and relevant. Samsung presented its future vision for AI while announcing recently a new AI centre in Montreal, Canada. “By leveraging the power of AI in Samsung’s products and services, we must focus on creating new values, never seen nor experienced before,” said Seunghwan Cho,

24 | november 2018

Executive Vice President of Samsung Research. By providing multiple touchpoints where a user can interact with AI, Samsung said its multi-modal interaction platform (voice, vision, screen, touch) will make experiences more relevant and personal in the future. “One key element that will move AI to being more widely adopted is multi-device systems -- i.e. a variety of AI-enabled devices that communicate seamlessly with each other,” said Larry Heck, Head of AI Centres for Samsung Research America. “Samsung is uniquely positioned to be a leader in this regard. It’s not just how each device uses AI, it’s how they use it together,” Heck said. The newly opened AI centre in Montreal is Samsung’s seventh AI research facility to open this year making it the fourth in North America alone. The global AI centres, which are also located in South Korea, Russia and Britain, support the company’s efforts in AI that include the development of Samsung’s virtual assistant, Bixby. Samsung is now planning to expand its AI research centres to other technology and talent-rich areas. n

MYMOBILE

What’s Up

bignews Government partners Huawei for 5G trials in India

ithin two days of the Indian cabinet approving the new telecom policy, the National Digital Communications Policy 2018, the Government of India, on September 27 shared the 5G trials partnership letter with Huawei. In addition, Huawei also received the approval for its 5G demo spectrum from DoT. In recent years, Digital India and national 5G planning have accelerated. The government is open, has collaborative approach and welcomes Huawei to join the ICT development of the country. Jay Chen, CEO, Huawei India, said, “We appreciate the Indian government’s decision to partner Huawei for the 5G trials and appreciate all the support and co-operation offered by the government towards Huawei’s business operations in India. Huawei’s leading technology and world-class solutions customized for Indian specific needs are recognized by the Indian government and industry.” “Huawei is committed to Digital India and will actively cooperate with the 5G planning and preparation of Indian government and industry. Through the proposed trials, Huawei plans to contribute for development of timely and high-quality 5G technology and use cases that will enable social and economic development in India for consumers and industry,” Chen added.

Huawei is one of the earliest Chinese companies to invest in the country. With close to 20 years of operations in India, Huawei has established extensive cooperation with the government and industry. Huawei has a widespread and deeply localized presence with the largest overseas R&D center in Bengaluru, the largest global network support service center, nationwide facilities for marketing, manufacturing, logistics, engineering services and skilling and training centers in India. In February 2018, Huawei partnered major Indian operators to take the lead in completing 5G laboratory testing in India. n

50% Americans don’t know who owns WhatsApp

lthough it sounds bizarre, nearly 50 per cent of Americans who have used WhatsApp in the last six months have no idea who owns the popular mobile messaging platform. According to a survey by DuckDuckGo, the US-based privacy-protecting search engine, just over half of US citizens (50.42 per cent) do not know WhatsApp is owned by Facebook. “We randomly selected 1,297 US adults (not just DuckDuckGo users) who are

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collectively demographically similar to the general population of US adults and surveyed them on August 16, 2018. Half of those who used WhatsApp in the past six months weren’t aware that Facebook owns WhatsApp,” said the survey. The findings also showed that nearly 60 per cent of those who used Waze in the past six months didn’t know that Google owns Waze. It must be noted that Waze is a popular GPS navigation software, which works on smartphones and tablet computers that have GPS support. “This means that a majority of Americans who are using WhatsApp and/or Waze are doing so without realising that all of their information, whether it be routes, travel time, messages, photos, or location data, is privy to Facebook (for WhatsApp) and Google (for Waze),” said the survey. According to the study, the lack of awareness over Facebook and Google’s reach is even more alarming as more and more Americans are looking to take control of their privacy online. Interestingly, a previous survey by DuckDuckGo found that 56.9 per cent of American adults were unaware that Facebook owns Instagram and 44.6 per cent did not even know that Google owns YouTube. n

november 2018 | 25

What’s Up

bignews UIDAI asks payments companies to stop Aadhaar-based services

n its first major directive following the recent Supreme Court ruling which prohibits private companies from using biometric-based authentication services, the Unique Identification Authority of India has written to a number of digital payments companies asking them to stop offering any Aadhaar-based service on their platforms. The central authority has directed several payments companies to provide confirmation of closure and to present a plan on how they will exit the Aadhaar ecosystem. “Since your organisation can no longer use Aadhaarbased authentication services… you may cease all operations with respect to Aadhaar-based authentication immediately, if not already done,” the letter sent on October 12 stated, as per reports. According to reports, a clutch of private payments companies, including PayPoint, Eko India Financial Services and Oxigen Services have received notices from UIDAI recently, asking them for “an action plan/exit plan for exiting the Aadhaar ecosystem which shall include without limitation the aspects enumerated under Regulation 23 (2) of the Aadhaar (Authentication) Regulations, 2016”. Industry sources in the know of developments said that the letters from UIDAI have been sent only to non-banking

companies that are licensed to provide prepaid payment services. Banks as well as payment entities such as Paytm that have obtained banking licences, have not received such notices, reports said quoting sources. If the reports are to be believed, fintech executives are of the view that UIDAI’s firm stance will affect lastmile remittance and digital payments that form the mainstay of business for these companies. n

Chinese companies now set their eyes on Indian accessories market

ollowing their dominance in the country’s smartphone market, the Chinese companies have now set their sights on India’s estimated over Rs 10,000-crore mobile phone accessories market that is said to be largely unorganised. According to reports, Hong Kong-based WK Life plans to open 200 outlets in the country in the next two years, selling mobile phone cases, power banks, earphones and speakers to tap the burgeoning business in one of the largest smartphone markets. ZMI, another Chinese mobile

accessories company funded by smartphone maker Xiaomi, has partnered with Shyam Telecom group to launch more than 50 products in India in a phased manner. It plans to launch power banks, chargers, wireless charger, cables, projector, batteries, IoT camera, smart mosquito repellent and audio products among other products. As per reports quoting Rohit Sahani, Co-founder, WK Lifestyle India, “India is the second largest mobile phone user base in the world but the accessories market is unorganised as one company is selling cable, other is selling earphones-…but this brand is selling everything under one roof.” WK Lifestyle India plans to open its first store in Mall of India in Noida and expand its store network through sub-franchisees. WK currently operate outlets in the US, Cambodia, China, Thailand, Nepal, Pakistan, Kuwait, Iran, Philippines, Norway and Sweden. n team@mymobile.co.in

26 | november 2018

MYMOBILE

First Look

justin

Honor 8X

ollowing the launch of Honor 7S entry-level smartphone in

RAM. This will be offered with 64GB or 129GB of internal

India recently, Huaweiâ&#x20AC;&#x2122;s sub-brand Honor has now come up

storage, respectively. The device will ship with Android 8.1 Oreo

with the Honor 8X in the country. The latest mid-range device

with EMUI 8.2 on top. The device houses a 3,750mAh battery

from the company brings some notable features such as a

and supports dual nano SIM cards with a dedicated slot for

massive 6.5-inch display in a compact form factor and an all-

microSD (up to 400GB).

glass design to offer a premium experience at a low price point.

Optics on the Honor 8X include a dual camera configuration that includes a 20MP+2MP setup with f/1.8 aperture and

Talking about technical specs, the Honor 8X is powered by

PDAF support. On the front, the Honor 8X sports a 16MP selfie

an octa-core Kirin 710 AI chipset coupled with 4GB or 6GB of

camera with f/2.0 aperture. The cameras get some AI support as well with the ability to detect scenes and automatically adjust the setting to get the best results. AI motion detection will also be able to recognise movement so that you can capture the right motion shot. Additionally, the device supports super night shot mode, backlit portrait selfies and super slow motion recording. Connectivity options include Wi-Fi 802.11 a/b/g/n/ac, 2.4 GHz / 5 GHz and Bluetooth 4.2, among others. The Honor 8X is fast to connect to a 4G network for a seamless connectivity at all times. The smartphone has been priced at Rs 14,999 for the 4GB+64GB variant, Rs 16,999 for the 6GB+64GB option and Rs 18,999 for the 6GB and 128GB model. The device is available exclusively on Amazon in Black, Blue and Red dual tone colours. n

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november 2018 | 27

First Look

justin

Panasonic Eluga X1 & Eluga X1 Pro

inging the flagship bell, Panasonic India has launched two new smartphones â&#x20AC;&#x201C; Eluga X1 and Eluga X1 Pro, priced at

Rs 22,990 and Rs 26,990 respectively. The Japanese

The camera setup remain the same for Eluga X1 and Eluga X1 Pro having 16MP+5MP dual rear cameras while the front being a 16MP shooter.

electronics major has tried its hand for the first time in flagship

In terms of the variants, the Eluga X1 comes in 4GB+64GB

devices with these two launches. Panasonic is also targeting

setup while the Eluga X1 Pro has 6GB+128GB RAM ROM

the festive season around Diwali with two more new

option. These two smartphones have AI-sensed IR Face Unlock

smartphones.

as well along with the fingerprint sensor at the back.

Talking about the spec-sheet, both these smartphones

Additionally, the Panasonic Eluga X1 Pro comes with

feature 6.18 inch notched display, MediaTek Helio P60

wireless charging support which will be shipped along with the

chipset, runs on Android 8.1.0 and has a 3,000mAh battery.

smartphone. They are available via Flipkart. n

28 | november 2018

MYMOBILE

HMD Nokia 3.1 Plus

MD Global has launched the Nokia 3.1 Plus in

Nokia smartphones in the Android One family, delivering

India with 6-inch HD+ display, Android One family

a high-quality experience endorsed by Google. Nokia

with monthly security patches. This smartphone is the

smartphones with Android One offer great storage and

successor to the Nokia 3.1 that was launched in August

battery life out of the box, and also come pre-loaded with

this year.

the very latest AI-powered innovations developed by

The Nokia 3.1 Plus has 6-inch display with 18:9 aspect

Google. The Nokia 3.1 Plus will receive three years of

ratio, 3,500mAh battery, 13MP plus 5MP rear sensor with

monthly security patches and two years of OS updates, as

bokeh blur. On the front, there is an 8MP camera, octa-core

guaranteed in the Android One programme.

chipset MediaTek Helio P22 processor and Android Oreo. The smartphone comes paired with 2GB RAM and 16GB

The smartphone comes bundled with a 5V â&#x20AC;&#x201C; 2A charger, which is something that has now become a standard.

onboard storage. There is also another variant with 3GB

The Nokia 3.1 Plus comes in Blue, White and Baltic

RAM and 32GB storage. A dedicated microSD card slot

colour options. The smartphone is priced at Rs 11,499 for

for further storage expansion is also present.

the base variant with 2GB of RAM. It is available for

The Nokia 3.1 Plus joins the comprehensive line-up of

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First Look

justin

purchase via online and offline retail stores.n

november 2018 | 29

First Look

justin BlackBerry Key2 LE

lackBerry brand licensee Optiemus Infracom has now come

In the photography department, the smartphone has 13-

up with the Key2 LE, which is an affordable version of the

megapixel and 5-megapixel rear cameras with dual-tone led

Key2 smartphone launched in India in July this year. The BlackBerry Key2 LE runs on Android 8.0 Oreo and

flash, and an 8-megapixel front facing with 1080p video recording support.

comes with BlackBerryâ&#x20AC;&#x2122;s security applications. For performance,

The phone looks very similar to the older version with similar

it relies on Qualcomm Snapdragon 636 processor with 4GB of

physical keyboard and screen combination design. If you are no

RAM. The smartphone comes with 64GB storage, expandable

longer into physical keyboards, BlackBerry Key2 LE may not

up to 256GB.

appeal you.

The BlackBerry Key2 LE has both touchscreen and physical

The BlackBerry Key2 LE runs on Snapdragon 636 processor.

keyboard. On the top, it has 4.5-inch full HD display with 3:2

Itâ&#x20AC;&#x2122;s the same chipset that powers phones like Xiaomi Redmi

aspect ratio and 443ppi. The smartphone is powered by a

Note 5 Pro, Asus Zenfone Max Pro M11, and Motorola One

3,000mAh battery. Other key features of the phone include

Power.

Bluetooth 5.0 LE, USB Type-C (bottom of device), NFC and fingerprint sensor.

30 | november 2018

Priced at Rs 29,990, the smartphone is available for purchase via e-commerce platform Amazon India. n

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First Look

justin

iVOOMi Z1

ong Kong-based handset brand iVOOMi recently

For photography enthusiasts, the smartphone features a

launched its first ‘Notch Display’ smartphone, iVOOMi

13MP rear camera with 5P lens, a Sony sensor and a soft

Z1. The Flipkart-exclusive smartphone features a 5.67-inch

flash for low light photography. The front-facing camera, on

HD+ display with 19:9 ratio.

the other hand, is a 5MP camera with 4P lens. The smartphone

In terms of the specifications, the Notch display provides

is equipped with software capabilities enabling it to give

users with a free-flowing screen interface. The phone has a

various effects to photos alongside additional camera features

compact build and the curved design of the smartphone

such as Portrait Mode, Time Lapse, 6 Level Beauty Mode,

accentuates the visually appealing FullView display that

Face Cute, Bokeh Mode, AI Camera, Professional Mode,

comes with a resolution of 1498x720 pixels. The smartphone

High-Dynamic Range, and Panorama among others.

is backed by a 2,800mAh battery and runs on Android 8.1

The iVOOMi Z1 features facial recognition software to

Oreo on top of SmartMe OS 3.0 with 1.3GHz MTK6739

unlock the device via the phone’s front-facing camera and a

quad-core processor. The operating system is power-packed

rear fingerprint sensor for added security. On the connectivity

and futuristic owing to the features and facilities it comes

front, the dual SIM smartphone supports Wi-Fi, GPS,

with. Its AI-enabled Smart Battery Management System

Bluetooth, USB, 3G and 4G (with support for Band 40 used

optimizes the battery performance by analysing user

by some LTE networks in India).

behaviour to manage apps and background functions. The

Originally priced at Rs 6,999, the smartphone is available

smartphone comes packed with 2GB RAM and16GB ROM

in three colour variants – Classic Black, Platinum Gold and

that is expandable up to 128GB via a micro SD card.

Ocean Blue. n

www.mymobileindia.com

october 2018 | 35

First Look

justin Jivi Xtreme Series

omegrown Jivi Mobiles has launched Xtreme Series

which has a full view (18:9) display, fingerprint sensor,

face unlock, and dual rear camera among the special features. The Xtreme Series includes Xtreme Klick XT 84, Xtreme View XT 309 and Xtreme View Pro XT 309+ models, which will be available for purchase offline as well as online. Klick XT 84: It comes with the Full view 18×9 display and has 5.3-inch screen size. The phone is loaded with dual rear camera and is powered by 2,500mAh battery. It comes with 1GB RAM and 8GB ROM. It also has a face detection feature

which enables the security unlock. It has a 5MP + CIF / 5MP (Dual Camera) which takes good quality pictures and video calls. The phone supports dual sim standby, Gravity / Proximity / Light – sensor, Bluetooth 4.0, OTG and AAC receiver. The phone runs on Android Go. This model is priced at Rs 5,299

View XT309: It has a Full view IPS display with 2.5D glass and 5.3-inch screen size. It also has an advanced fingerprint sensor which enables various functions such as security lock, music control, answering call, controlling alarm, App lock, clicking pictures etc. The phone is powered by a 2,700mAh battery and comes loaded with 8GB ROM and 1GB RAM. The phone has 8MP AF Primary camera and 5MP AF selfie camera. The phone supports dual sim standby, Gravity / Proximity / Light – sensor, Bluetooth 4.0, BLE, GPS, FM, OTG and fingerprint sensor. The phone runs on Android Go. It is priced at Rs 5,599.

View pro 309+: It is the upgraded version of XT309 with a bigger battery, more memory and better camera. The phone is powered by a 2,700mAh battery, is equipped with 16GB ROM and 2GB RAM. The screen size is 5.3-inch with 2.5D glass. The phone has 13MP AF Primary camera and 5MP AF selfie camera. Dual sim standby, Gravity / Proximity / Light – sensor, Bluetooth 4.0, GPS, WI-FI 802.11 a/b/g/n, FM, OTG, Face Detection and fingerprint sensor are among other features. It runs on Android Go and is priced at Rs 6,799. n

32 | november 2018

MYMOBILE

Tecno Camon iClick 2

ranssion Holdings-owned Tecno Mobile has added

SD card slot.

another new member to its smartphone portfolio with the

The Tecno Camon iClick 2 runs on Android 8.1 Oreo with

launch of Camon iClick 2. Like the other Tecno smartphones,

company custom UI HiOS 4.1. The device packs a 3,750mAh

this one too comes with Tecno 111 promise under which

battery. On the connectivity front, it supports 4G VoLTE,

users will get 1-time screen replacement in one year, 100

Wi-Fi, Bluetooth, GPS, dual-SIM and micro USB port.

daysâ&#x20AC;&#x2122; free replacement, and 1-month extended warranty.

In the camera department, the smartphone features a

Customers will also get 50GB Jio 4G data and up to Rs 2,250

24-megapixel front-facing camera for selfie and video calling.

worth additional benefits.

The front camera comes loaded with f/2.0 aperture, AI Beauty

Speaking of the specifications, the Tecno Camon iClick 2

mode and more. For the rear, there is a dual rear camera setup

features a 6.2-inch HD+ Full View notched display with a

with a 13-megapixel primary sensor with f/1.8 aperture and

screen resolution of 1500 x 720 pixels. The device is powered

a 5-megapixel secondary sensor.

by a 64-bit MediaTek Helio P22 octa-core processor clocked

The Tecno Camon iClick 2 is priced at Rs 13,499 and it

at 2GHz along with 4GB of RAM and 64GB internal storage.

comes in Aqua blue, Midnight black and gradient Hawaii

The memory can be further expanded to 128GB via micro

Blue colours. n

www.mymobileindia.com

First Look

justin

november 2018 | 33

First Look

justin Coolpad Note 8

hinese handset maker Coolpad recently unveiled the Note

side of the two lenses, which are stacked one below the other.

8 in India. The smartphone is the successor to the Coolpad

At the front, the device sports an 8-megapixel 4P lens with

Note 6 that was launched in May this year. In terms of the technical specifications, the latest Coolpad

f/2.2 aperture. Software features include filters, face beauty for selfies, blur mode, panorama mode, and more.

device runs on Android 8.0 Oreo, and supports dual-SIM slots

The all-new Coolpad smartphone packs a 4,000mAh

(dual standby). It features a 5.99-inch full-HD+ display

battery that claims to offer up to 200 hours of standby time,

(1080x2160 pixels) with 18:9 aspect ratio, and is powered by

and up to 8 hours of talk time. Connectivity options include

1.5GHz MediaTek MTK6750T quad-core processor paired

Wi-Fi 802.11 b/g/n, Bluetooth v4.2, 3.5mm audio jack, and

with MaliT860-MP2 GPU and 4GB RAM. Internal storage is

sensors on board include proximity sensor, light sensor, and

at 64GB, and the smartphone also supports expansion of

accelerometer. The fingerprint sensor at the back is said to

storage via a microSD card slot (up to 128GB).

unlock the smartphone in just 0.2 seconds. It also supports

On the camera front, the dual camera setup has one 16megapixel primary sensor with f/2.0 aperture and autofocus, and another 0.3-megapixel sensor. The flash is situated at the

34 | november 2018

touch control gestures to customise quick launch shortcuts. The smartphone sports a Black Piano finish and is available exclusively via Paytm Mall for a price tag of Rs 9,999. n

MYMOBILE

First Look

justin

GOME C7 & C7 Note

hinese electronics brand GOME announced its debut in

variants.

the Indian smartphone market with the launch of two

On the other hand, the GOME C7 Note comes in 2GB and

smartphone â&#x20AC;&#x201C; C7 and C7 Note. The company announced its

3GB RAM with 16GB and 32GB storage respectively. The

entry in partnership with Agaston Mobile Private Limited,

GOME C7 Note has a premium gloss finish which is framed

which already has created a name in the Indian mobile market

in a 5.99-inch screen with an HD+ display and 18:9 aspect

with its brand, Tambo Mobile since its launch in early 2018.

ratio along with 16M colours and 282PPi. The VoLTE enabled

Beginning with the GOME C7, it is 5.45-inch smartphone

C7 Note is powered by 2.0GHz octa-core processor. It is

with an HD+ 1080p resolution and 18:9 aspect ratio. Powered

backed by a 3,500mAh battery that lasts over a day even with

by a 1.5 GHz quad-core processor, the smartphone offers 2GB

extensive usage. Enabled with a combination of 13MP+5MP

RAM and 16GB inbuilt memory expandable up to 64GB for

front and back camera, the device is capable of taking pictures

extra storage. Enabled with a 13MP+5MP front and back

across various modes that vary from Panorama, Bokeh, and

camera, the C7 offers various shooting modes including

Scene. The device offers a Dual 4G capability and will be

Panorama, Bokeh, and Scene. Other notable features on the

enabled with Oreo 8.1 out of the box. With Face Unlock and

C7 include Face Unlock, Fingerprint sensor, Dual 4G SIM,

Fingerprint features as a standard offering across the range,

Oreo 8.1 Android OS and 3,000mAh battery. Priced at Rs

the C7 Note comes in Black and Gold colours and is priced at

5,999, the C7 smartphone comes in Gold and Black colour

Rs 6,999 (2GB+16GB) and Rs 8,499 (3GB+32GB). n

www.mymobileindia.com

november 2018 | 35

First Look

justin Asus ZenFone Max M1 & ZenFone Lite L1

aiwanese tech major Asus has launched two affordable

camera modes like Beauty, Pro, Panorama, Time Lapse, HDR

smartphones in the country â&#x20AC;&#x201C; ZenFone Max M1 and

and Portrait.

ZenFone Lite L1.

There are some more differences between the two

Both the ZenFone smartphones come with 5.45-inch HD+

models such as a fingerprint sensor which is available only on

(1440x720) IPS displays with an 18:9 aspect ratio, 400 nits

the ZenFone Max M1. The ZenFone Lite L1 only gets

brightness and 295 ppi. The phones are also powered by an

face unlock as a biometric option. The Lite L1 gets a

octa-core Snapdragon 430 chipset. The ZenFone Lite L1

3,000mAh battery while the Max M1 houses a bigger

comes with 2GB of RAM and 16GB of internal storage, while

4,000mAh. The ZenFone Max M1 and ZenFone Lite L1 ship

the ZenFone Max M1 is available with 3GB of RAM and 32GB

with Android Oreo with ZenUI 5.0 on top. Connectivity options

of inbuilt storage. Both the phones support storage expandability

include WiFi 802.11 b/g/n, Bluetooth v4.0 and GPS. The

up to 256GB via microSD card. They support dual SIMs and a

phones also come with Accelerometer, Proximity and Ambient

dedicated slot for microSD card.

light sensors.

The ZenFone Lite L1 comes with a 13-megapixel sensor on

The Asus ZenFone Lite L1 has been priced at Rs 6,999, but

the back with f/2.0 aperture, 1.12 micron pixels, PDAF and

will be available for Rs 5,999 as a festive introductory offer. The

LED flash support. On the front, the device gets a 5-megapixel

ZenFone Max M1 has been announced at Rs 8,999, but will

sensor with f/2.2 aperture and LED flash. The ZenFone Max

also be available at an introductory price of Rs 7,499. Both the

M1 gets a similar 13-megapixel rear sensor, but it gets a slightly

phones will be available exclusively on Flipkart in Black and

bigger 8-megapixel sensor on the front. Both the phone support

Gold colours. n

36 | november 2018

MYMOBILE

First Look

justin

Lenovo A5

aking a comeback into the Indian smartphone market,

connectivity.

Chinese brand Lenovo recently rolled out the Lenovo

On the camera front, there is a 13-megapixel rear camera

A5 along with the K9 smartphone at an event in New Delhi.

with LED flash and f/2.2 aperture while at the front, there

The Lenovo A5 is positioned among the likes of Redmi 6A,

is an 8-megapixel selfie camera with f/2.2 aperture.

Honor 7C and more.

While the whole package is backed by a 4,000mAh

Talking about its technical specifications, the Lenovo A5

non-removable battery, other features of the Lenovo A5

sports a 5.45-inch HD+ display with 1440 x 720 pixels

includes a rear-mounted fingerprint scanner, face unlock,

resolution while the device is powered by the quad-core

4G VoLTE, WiFi, Bluetooth 4.2, micro USB support and a

MediaTek MT6739 processor clocked at 1.3Ghz and paired

3.5 mm audio jack.

with 2GB/3GB of RAM and 16GB/32GB of storage, which

The Lenovo A5 comes with a price tag of Rs 5,999 for

is expandable up to 256GB via a dedicated micro SD card

the 2GB RAM/16GB storage option and Rs 6,999 for the

slot. While the Lenovo A5 runs on Android 8.1 Oreo out of

3GB RAM/32GB storage option. The smartphone is

the box with ZUI 3.9 on top, it also comes with dual-SIM

available in India as a Flipkart exclusive. n

www.mymobileindia.com

november 2018 | 37

International

justin LG V40 ThinQ

outh Korean tech major LG recently unveiled its latest flagship

battery.

smartphone, the LG V40 ThinQ, at an event in New York. This

The triple camera setup on the back consists of a 12MP wide-

is the first smartphone from the company to have five cameras in

angle sensor with an aperture of f/1.5, a 16MP sensor with a

total, three on the back and two in front. Earlier, the Huawei P20

107-degree field of view, and f/1.9 aperture and a 12MP telephoto

Pro and Samsung Galaxy A7 were the only devices available in

sensor with an aperture of f/2.4. On the front, it features a dual

the market which featured a three camera setup on the back.

camera setup consisting of an 8MP primary sensor with an

Speaking of the spec-sheet, the LG V40 ThinQ has a 6.4-inch

aperture of f/1.9 and a secondary 5MP sensor with an aperture of

Quad HD+ OLED display with a resolution of 3120Ă&#x2014;1440 pixels.

f/2.2. The device also comes with MIL-STD 810G standard and

It is powered by the Qualcomm Snapdragon 845 processor, paired

an IP68 water and dust resistance rating.

with an Adreno 630 GPU. The device features 6GB of RAM along

The LG V40 ThinQ is priced between $900 (approximately Rs

with 64GB/128GB of internal storage. This is expandable up to

66,400) to $980 (approximately Rs 72,300) depending on the

2TB via a microSD card. It runs Googleâ&#x20AC;&#x2122;s Android 8.1 Oreo

carrier. There is no announcement of details regarding the global

operating system and is backed by a 3,300mAh non-removable

availability of the device. n

38 | november 2018

MYMOBILE

International

justin

Vivo Z3

hinese vendor Vivo recently unveiled Vivo Z3 smartphone

f/2.0 aperture.

in their home country, following the launch of Vivo V11

On the storage front, the Vivo Z3 has 64GB and 128GB

and Vivo Z3i. The Vivo Z3 comes in three different variants

of internal storage options that both are expandable via

- with options between Qualcomm Snapdragon 670 and

microSD card (up to 256GB). For connectivity, the

Snapdragon 710 SoCs and up to 6GB RAM.

smartphone supports 4G VoLTE, Wi-Fi, Bluetooth v5.0,

As for specifications, the dual-SIM (Nano) Vivo Z3 runs

GPS/ A-GPS, Micro-USB along with OTG support, and a

Funtouch OS on top of Android 8.1 Oreo and features a

3.5mm headphone jack. There is a rear-facing fingerprint

6.3-inch full-HD+ (1080x2280 pixels) display along with

sensor. Besides, the smartphone packs a 3,315mAh

19:9 aspect ratio and 90.3 screen-to-body ratio. Under the

battery.

hood, the Vivo Z3 V1813BA has a Snapdragon 670 SoC,

The Vivo Z3 price in China has been set at CNY 1,598

coupled with 4GB of RAM, while the Vivo Z3 V1813DA

(approx. Rs 16,900) for the Snapdragon 670 variant that

comes with a Snapdragon 710 SoC, paired with 6GB of

has 4GB RAM and 64GB onboard storage, while its

RAM.

Snapdragon 710 model along with 6GB RAM and 64GB

Camera-wise, the new smartphone has a dual rear

storage is priced at CNY 1,898 (approx. Rs 20,100). There

camera setup that includes a 16-megapixel primary sensor

is also a Snapdragon 710 variant of the Vivo Z3 with 6GB

along with an f/2.0 aperture and a 2-megapixel secondary

RAM and 128GB storage at CNY 2,298 (approx Rs 24,400).

sensor along with an f/2.4 aperture. For selfies, there is a

All these variants are already available for purchase through

12-megapixel dual pixel sensor at the front along with an

Vivoâ&#x20AC;&#x2122;s online store. n

www.mymobileindia.com

november 2018 | 39

International

justin Sharp Aquos Zero

xpanding its handset portfolio, Sharp recently announced

In the camera department, the Aquos Zero sports a 22.6-

the Aquos Zero smartphone in Japan. The big highlight of

megapixel rear sensor with f/1.9 aperture and an adjacent

the device is its OLED panel made in-house, its display notch, 6GB RAM, and water and dust resistance capabilities. The Sharp Aquos Zero comes after the Aquos R2 that was launched in May this year.

8-megapixel front sensor as well. The smartphone packs a 3,130mAh battery and is IPX5/ IPX8/IP6X certified for water and dust resistance. Connectivity options on the board include 4G VOLTE, Wi-Fi

In terms of its technical specifications, the Sharp Aquos

802.11 ac, GPS, Bluetooth, and 3.5mm audio jack. The

Zero runs on Android 9 Pie and features a 6.22-inch

Aquos Zero measures 154x73x8.8mm and weighs 146

(1440x2992 pixels) WQHD OLED display with support for

grams.

the DCI-P3 color space and Dolby Vision. The handset is

Although Sharp hasnâ&#x20AC;&#x2122;t announced availability and pricing

details, it said that the Aquos Zero will arrive in Japan by the

630 GPU and 6GB RAM. Itâ&#x20AC;&#x2122;s inbuilt storage is at 128GB.

end of the year. n

40 | november 2018

MYMOBILE

Oppo K1

ppo recently rolled out the K1 as the companyâ&#x20AC;&#x2122;s first

and a 2-megapixel secondary sensor. On the front, there is a

smartphone in the K-Series in China. The main highlight

25-megapixel selfie camera.

of the Oppoâ&#x20AC;&#x2122;s new handset is the presence of an in-display fingerprint sensor.

On the connectivity front, the smartphone supports 4G VoLTE, Wi-Fi i 802.11 a/b/g/n/ac, Bluetooth 5.0, GPS/

In terms of the specs, the Oppo K1 runs ColorOS 5.2

A-GPS, and GLONASS. The smartphone comes with an in-

based on Android 8.1 Oreo. The smartphone sports a 6.4-

display fingerprint sensor and has a 3D glass back. Under

inch (1080x2340 pixels) full-HD+ display with 19.5:9

the hood, the Oppo K1 packs a 3,600mAh battery.

aspect ratio and 91 per cent screen-to-body ratio. It is

As for prices, the Oppo K1 costs CNY 1,599 (approx. Rs

17,100) for the 4GB RAM/ 64GB inbuilt storage variant,

processor, clocked up to 2.2GHz. The Oppo K1 comes in

while the 6GB RAM/ 64GB variant is priced at CNY 1,799

4GB RAM and 6GB RAM variants. The Oppo K1 comes with

(approx. Rs 19,300). The smartphone comes in Mocha Red

64GB of inbuilt storage, expandable via microSD card (up to

and Van Gogh Blue colour variants. n

256GB).

International

justin

team@mymobile.co.in

Talking about the optics, the Oppo K1 houses a dual camera setup at the back with a 16-megapixel primary sensor

www.mymobileindia.com

november 2018 | 41

Limelight

lead story

The Great Indian Festivity to Continue in

Diwali 2018 We are into the auspicious festive season in India where the aspirations run high both among the producers and the consumers. They all have this feeling of having a good run of business around Diwali. The mobile segment is also expecting the same fervor to continue among buyers despite few hiccups which are already prevailing. The industry and the research associates too are quite optimistic about Diwali 2018 to bring prosperity and growth in the mobile market.

By Haider Ali Khan

nubha, a college goer is quite anxious these days. She spent at least an hour surfing internet in order to decide her new smartphone.â&#x20AC;&#x153;I was eagerly

awaiting Diwali to buy a new handset for me as during this period companies do give us lots of benefits, cashback, buyback, best offers, etc during Diwali,â&#x20AC;? says Anubha. This is when we realize that the festivity has just begun in India leading us to Diwali, the celebration of the homecoming and light, followed by Christmas and then the New Year. The morning breeze gets us going with

42 | november 2018

lead story the nip in it. The craving for the food,

preference to Online when it comes

to grow further at the back of affordability

clothing and shopping drives us through

to gadgets, mobile phones and other

driving efforts and offers during the online

our homes, offices, school and colleges.

electronics goods.

festival season sale hosted by both Flipkart

This festivity is for everyone, the producers

The same thought was echoed by

and Amazon. Having said that, offline

and the consumers. Each one of them

Faisal Kawoosa of techARC in which he

channel remains very relevant in a diverse

waits for these months of the year to get set

said, “This Diwali is again going to be a

country like India. The growing popularity

going. The producers bring out their best at

good one for mobile phones. There should

of financing schemes in the offline channel

this time and expect the market to respond

be growth of around 25% compared to

across model portfolios by almost all

accordingly. The buyers or the consumers

previous Diwali. It could have been more,

vendors is driving affordability and thus

renovate their choices at this time and

but the recent BBD and Great Indian Sale

pushing the overall smartphone ASP’s to

hence, both are in a win-win situation.

Festival of Flipkart and Amazon has already

a record high of US$167 in 2018Q2 from

Mobile buyers do get excited during this

skimmed the milk. I see mostly offline

US$157 in 2017Q2.

phase too as the OEMS come up new

banking upon the Diwali period sales as

Mobile phones in the range of $100-

and attractive launches plus the Online

online has already done its expectations.”

$200 price segment which contributes to

platform such as Amazon and Flipkart

He is a former analyst at Cyber Media

more than 55% of total volumes will see

and their respective sales; Great Indian

Research.

upward growth this Diwali. There were more

Festivals and Big Billion Day respectively,

The previous trend had also indicted

than 120 new model launches alone in the

offer them great offers and huge discounts.

that the Diwali has always been fruitful for

period of Jul-Sep of which is approximately

But, there are factors which may determine

the sellers.“Q3 is the highest shipment

close to around 35 percent that lie within

the fate of the buyers and the producers

quarter in a year accounting for more than

this segment alone.

as well. Currently, the depreciation in

30% volumes annually. The smartphone

Now, we have leaders in every segment.

the Indian Rupee is a major challenge

market in Q3’2017/2016 registered a 21%

Overall, it seems Xiaomi is going to win this

for the producers as they are pessimistic

YoY growth and 18% in Q42017/2016,”

quarter also, including the Diwali period.

about the purchasing preference of the

told Upasana Joshi, Associate Research

So will be others like OnePlus with OnePlus

buyers. The Offline stores would not the

Manager at IDC India. She also feels that

6T, Nokia has its new range of pure Android

able to generate the same

the early indication predicts it to be the

smartphones, Honor has launched Honor

magnitude of sales as

highest quarter in terms of the smartphone

8X, Realme has Realme C2 Pro, Oppo is

shipments in volume.

betting on Oppo Find X and F9 Prowhereas

people have shifted their buying

Post registering a healthy 20% year-on

Vivo has got Vivo NEX and V11 Pro.

year growth in 2018Q2, India smartphone

Samsung will be big, but nothing to cheer

market in second half of 2018 is expected

about. Apple may not see that kind of

to be even bigger, with multiple sales events

acceptability due to the price constraint

across channels in the run-up to the Diwali

and the devaluation of rupee against Dollar.

festival. Growing aggression of e-tailers

Similarly, Panasonic has also introduced

by driving affordability through multiple

its new flagship smartphones; Eluga X1

financing schemes, cashbacks on debit/

and Eluga X1 Prowhile Asus introduced

credit cards, attractive buy back options

ZenFone Lite L1 and ZenFone Max M1 to

and strong online exclusive portfolio driven

gear up for Diwali 2018.

by brands like Xiaomi, Honor, Realme,

While doing research for this story I

Asus, OnePlus etc. along with sustained

talked to various mobile makers about the

relevance of offline channel will drive

weakening of Indian currency against US

majority growth.

Dollar and its impact on the pricing of their

In 2018Q2, smartphone market

inventories. Most of them unanimously

witnessed many existing and new entrants

agreed to the point that it’s impacting

launching online exclusive models with

them a lot and they might think to revise

e-tailers, leading to 36% share for the

the prices of their mobile phones after

online channel as compared to

Diwali. So this might be the best time for

30% share in same period of

you to purchase a new phone or you will

last year. This is expected

www.mymobileindia.com

miss the bus. n

november 2018 | 43

Limelight

lead story

The Diwali Decider As we have concluded in our initial piece that Diwali will bring cheer and happiness among buyers and sellers. Since January we have witnessed too many mobile launches from entry to premium segment till now but still have to figure it out what suits best for you.There are some brilliant masterpieces crafted this year to lure the buyers. Some are flashy, some are matte to an extent but, definitely draw the attention of the buyers. We give you a glimpse of what have been launched till date so that you can decide as per your convenience and budget.

Apple iPhone XS

e all eagerly wait for this Cupertino-based technology giant, Apple, to unveil its flagships

for the year and guess what we have got three different models of iPhones; iPhone XR, iPhone XS and iPhone XS Max. Without a doubt these new marvels took market by storm with its new bold move of going beyond six inches and notched display to continue on iPhoneâ&#x20AC;&#x2122;s X design. The iPhone XS got 5.8 inches Super AMOLED screen that comes with True Tone display showing near exact how it looks with naked eyes. Hold the phone in your hand and you will realize it. The iPhone XS runs on iOS 12 having Appleâ&#x20AC;&#x2122;s A12 Bionic chip with 4GB of RAM and in three ROM variants; 64GB, 256GB and 512GB. It has dual rear lens of 12MP configuration while the front is of 7MP. The images captured are too realistic to say the least. The 2,658mAh battery can take you for a day in single charge of multi-tasking and video playback.This Apple is worth buying if you can afford it. Price starts at Rs 99,900. n

48 | October 2018

MYMOBILE

lead story Google Pixel 3

o compete with Apple, Google has got Pixel 3. The latest entrants into Google

Pixelâ&#x20AC;&#x2122;s family are Pixel 3 and Pixel 3 XL which are worth buying too with their mesmerizing camera performance. We truly love the Portrait mode of Pixel, like the previous one, is surely going to make you a hit on social media and among your friends and family. Google Pixel 3 has a 5.5-inch FHD+ (2160x1080 pixels) flexible OLED screen with 18:9 aspect ratio, runs on Android 9.0 Pie out of the box, powered by Qualcomm Snapdragon 845 processor. The Pixel 3 comes with 4GB RAM and like its predecessor comes in either 64GB and 128GB capacities without a support for microSD card. The Pixel 3 has 12.2MP dual pixel single rear camera while the front has dual rear lens of 8MP. The Pixel 3 is backed by a 2,915mAh battery, has USB Type-C port.The price of Google Pixel 3 starts from Rs 71,000 for 64GB variant. n

OnePlus 6T

nePlus, a smartphone brand that cuts across the premium

at 64GB. The OnePlus 6 boasts on dual rear lens of 16MP plus

and the mid-segment buyers with its flagship kind of

20MP and the front lens is 16MP shooter. The phone gets its

performance without hurting too much on their pockets. It has a

power from a 3,300mAh battery, sufficient enough to last a day.

kept its policies simple; One Phone a Year, and is quite successful

Similarly, we expect the OnePlus 6T to be on the same lines except

in creating a niche for itself in the market. Prior to OnePlus 6T the

its being speculated that OnePlus 6T is going to feature in-display

Chinese smartphone brand launched OnePlus 6. It invested on its

fingerprint scanner. The price of OnePlus 6 starts at around Rs

tried and tested parameters of the market, i.e, provide the best

34,000 at the moment of filing this copy and we hope that OnePlus

user experience and a wholesome product. The OnePlus 6T is not

6T would be priced near about the same. n

yet launched when we were filing for this story but, we can make the speculation as per the media reports about the specifications are concerned. The OnePlus 6 features Qualcomm Snapdragon 845 chipset with Android 8.1 (Oreo). The smartphone starts with 6GB RAM while the ROM begins

november 2018 | 45

lead story

Limelight

Oppo Find X

imilarly, Oppo followed the path of bringing a new innovation to break its image of a Selfie-centric

smartphone brand with Oppo Find X. I found it as very intriguing as well as appealing too. See the phone you will fall in love with it due to its mesmerizing design and boldness. The smartphone looks fragile but, itâ&#x20AC;&#x2122;s not that really. There could only be few who do not appreciate the beauty Oppo Find X is. It has 6.42 inches of AMOLED screen with almost no borders (bezels) at all. Likewise, Oppo Find X runs on Qualcomm Snapdragon 845 chipset too with 8GB of RAM and 128GB of internal storage option to begin with. A 3,730mAh battery is enough for it to make it go a day without any hesitation as such. The Find X sports a motorized pop-up lens of 25MP Selfie lens which hardly misses

on anything. The rear of the Find X holds dual lenses of 16MP and 20MP. They too become evident when the slider moves towards top. Oppo Find X is a beauty but comes at a cost too, around Rs 59,900. And if you love to own a masterpiece then itâ&#x20AC;&#x2122;s for you to lighten your Diwali. n

Vivo NEX

e have to acknowledge that Vivo has given us some pathbreaking technologies in smartphone design whether its

in-display fingerprint scanner with Vivo X21 or sliding front lens in Vivo NEX. The Chinese company deserves applause for introducing these prototype features to us in reality. Vivo NEX

was one such smartphone that broke the stereotype that we had in the market. Vivo NEX is a gigantic smartphone with 6.59 inches Super AMOLED screen. It feels that the phone does not have edges, what we call it bezel-less. To run such a huge smartphone Vivo incorporated Qualcomm Snapdragon 845 in it having 8GB of RAM. The Vivo NEX runs on Android 8.0 (Oreo) and the internal storage capacity stands at 128GB. The smartphone has the 4,000mAh battery which truly deserves it to run this giant. The camera capabilities of Vivo NEX are in sync with the size of the phone. It has dual rear lens of 12MP and 5MP setup and the front, which is a pop-up motorized module, is of 8MP. There are certain other interesting features too such as in-display fingerprint sensor and Screen Sound casting technology. Vivo NEX is currently available at Rs 44,990. n

46 | november 2018

MYMOBILE

lead story Samsung Galaxy A9

amsung has been battling it out with too many; Apple and Google on top and Xiaomi in the mid-

segment and to stay ahead of the curve the South Korean Electronics major had launched Samsung Galaxy A9. It has 6.3 inches Super AMOLED display having resolution of 1080x2220 pixels. The Galaxy S9 is the first smartphone from Samsung to feature quad cameras at the back. Yes you read it right! To talk about S9 has 24MP, 10MP, 8MP and 5MP lenses at the

back. God forbids you could not miss anything. Oh wait! Thereâ&#x20AC;&#x2122;s front camera as well. It is of 24MP resolution. The phone starts with 6GB RAM variant with 128GB ROM. The Galaxy A9 runs on Android 8.0 with Qualcomm Snapdragon 660 chipset. Itâ&#x20AC;&#x2122;s being supported by a 3,800mAh battery. What else do you want? Four cameras at the back plus one at the front which makes a five camera phone in this entire world. Though the price of the phone is yet not revealed in India till the filing of this story. We can assume it to cost you around Rs 50K till then you have to wait. n

Motorola One Power

otorola is finding its way out in the Indian smartphone market due to growing dominance of Xiaomi in the segment

in which Moto was once quite comfortable. The company has tried 18: 9 aspect ratio smartphones when the market was already crowded with 19:9. Yet, the smartphone maker is trying its level best to stay competitive in the market. Continuing its effort, Motorola brought Motorola One Power recently. It is a powerhouse thanks to its 5,000mAh battery. You can go wherever you want without worrying about the drainage. There are just a few smartphones that are offering such huge battery life. In terms of other specifications, the Motorola One Power

boasts on 6.2 inch screen with 1080x2246 resolution. The smartphone runs on Android Oreo 8.1 with Snapdragon 636. Being an Android One device makes it quite efficient and smooth which also offers upgrades too. The RAM options starts with 3GB and 32 GB internal space. Motorola has tried to give good camera under the hood with One Power. The phone has dual rear cameras of 16MP plus 5MP and the Selfie lens is of 12MP. The Motorola One Power starts at Rs 15,999 to compete with Xiaomi A2 in the market. It surely has the Power of a 5,000mAh cell and the union of Android One. n

www.mymobileindia.com

november 2018 | 47

Limelight

lead story Nokia 6.1 Plus

okia has been launching smartphones vis-Ă -vis feature phones too to reclaim the lost ground it

had. Backed by HMD Global, the brand connects with

the people due to its earned legacy. It has been quite vocal too in bringing more pure form of user experience to the users rather than cluttering them with another skin. Nokia has launched 6.1 Plus two months ago in the mid-segment while announcing the Nokia 5.1 Plus. We have had used the Nokia 7.1 Plus and was quite impressed by its performance. Similarly, Nokia 6.1 Plus too fits the bill of giving an all-round experience with 5.8 inch display. It operates on Android 8.1 Oreo with Snapdragon 636 chipset. The Nokia 6.1 Plus is available in 4GB and 6GB RAM options while the ROM begins at 32GB. It also has the dual rear lens of 16MP plus 5MP along with 16MP Selfie lens. The battery stands at 3,060mAh for the usage. Not only Nokia 6.1 Plus, the company has other models too such as Nokia 3.1 Plus if you do not wish to spend too much on the phone. Meanwhile, the Nokia 6.1 Plus is available at Rs 15,999. n

Panasonic Eluga X1 Pro

he Japanese Electronics giant has entered into flagship smartphone segment with the launch of two new smartphones; Eluga X1 and

Eluga X1 Pro. Not only flagship but the company has tried its hands in notch too. Both the smartphones feature notched display to get some good traction among the buyers around Diwali as the company seems quite geared up for the challenges it have. Panasonic has always been a trusted name in India because of its quality products. Eluga X1 Pro has some good qualities too to get your attention. It features 6.18 inches IPS LCD capacitive touchscreen with 1080 x 2246 pixels. The smartphone runs on Android Oreo 8.1 with MediaTek 6771 P60 Helio chipset with 4GB RAM to begin with. It has the internal storage capacity of 64GB which can be extended upto 256GB. The camera set up is like many others in the fray. The Eluga X1 Pro sports dual rear lens of 16MP+5MP and the Selfie lens of 16MP power and is backed by a 3,000mAh cell. The Eluga X1 Pro comes with Wireless charging as well which is quite uncommon at this price point and guess what it comes with the charging support within the box. You do not need to buy it additionally like many others at the premium level. Apart from these two Panasonic did launch few more smartphones such as Eluga Ray 530 and Eluga Ray 600. Eluga X1 Pro sells at Rs 26,990. n

48 | november 2018

MYMOBILE

lead story Honor 8X

onor, the online brand of Huawei, in on a constant rise with its wide portfolio of smartphones and the kind of

attention its getting among the buyers. In the last two years Honor has seen some tremendous rise in the Indian smartphone market. It gives the essence of Huawei at much lesser cost. Recently, Honor launched its new smartphone called the Honor 8X in the mid-segment. Honor 8X 6.5 inches screen with 1080x2340 pixels of resolution. The smartphone has Android 8.1 (Oreo)and Hisilicon Kirin 710 with 4GB RAM plus

64GB of ROM. The Honor 8X sports dual rear lens of 20MP+2MP while the front being a 16MP shooter. The newly launched smartphone has a battery capacity of 3,750mAh. Honor has been quite aggressive in the Indian market and 8X proves this too. The company must be expecting it to perform as they have expected. The pricing of Honor 8X is competitive as well which stands at Rs 14,999. n

Asus ZenFone5Z

sus betted on this smartphone by bringing it at the threshold of premium segment which is

largely being dominated by OnePlus till 40K. In order to get the traction Asus made it a complete package accompanied by the accessories for free. The Asus ZenFone 5Z sports a 6.2 inches display with 1080 x 2246 pixels of resolution. It runs on Android 8.0 (Oreo) having Snapdragon 845 processor in it. ZenFone 5Z followed the same route of having dual rear lens in which one is of 12MP and the other is an 8MP shooter. The Selfie Camera is of 8MP along with 3,300mAh battery. Asus tried its best to compete with OnePlus in this segment with ZenFone 5Z. The smartphone is available at around Rs 29,900 at the moment. And if you do not want to spend too much then Asus has just launched its two new budget segment smartphones; ZenFone Max M1 at Rs 7,499 and ZenFone Lite 1at Rs 5,999. n haider@mymobile.co.in

november 2018 | 49

In Conversation

face to face

“Vivo has been able to bring the right mix of meaningful yet innovative technologies” Vivo needs no introduction as a brand in India as it has established itself firmly among the buyers due to its path-breaking technologies such as 24MP Selfie lens, In-display fingerprint scanner, motorized camera, Screen SoundCasting, etc; all at an affordable cost. Haider Ali Khan had a word with Nipun Marya, Director, Brand Strategy, Vivo India upon the brand’s marketing strategies, new launches and many more. Edited Excerpts: Vivo has been a forefront in bringing new

scanning technology offered by Vivo is in its

technologies and innovations such as in-

fourth generation.

display fingerprint sensor and motorized

Apex, the impressive concept phone,

camera. What are the advancements have

which was first introduced at MWC in

you made into it to make it more efficient? The

February 2018, was further made a reality by

concept of Vivo NEX was something unique,

introducing it in India as NEX. It is the most

which we saw this year. Was that only for trial

technologically advanced and innovative

or do you wish to continue with it in your next

smartphone that Vivo has launched in the

launches? Vivo entered the India market

Indian market, made completely in India.

in 2014 with a focus to introduce perfect

With NEX, Vivo introduced the industry’s

sound quality, ultimate photography and

first elevating front-camera and Screen

cutting-edge technology in its smartphones.

SoundCasting technology, for a 100% bezel

Ever since its inception, Vivo has introduced

less display with the FullView screen.

some great industry-first features such as

For Vivo, this is just the beginning and

the Hi-Fi audio chip and world’s thinnest

will continue to bring in more ground-

smartphone at the time of release. Vivo

breaking technologies to the world and the

further captivated the market pioneering the

India market.

In-Display Fingerprint Scanning Technology in X21, NEX and V11 Pro this year.

64 | october 2018

Vivo now sits comfortably among the top five-

The In-Display Fingerprint Scanning

smartphone brands in India. What were the

technology has been a proof of path-

ingredients for your success and popularity?

breaking innovation introduced by

Vivo owes its success to the stakeholders

Vivo. This was first introduced in

comprising of customers, retailers and

X20 UD in China (Jan 2018)

employees who have shown immense love

and then with X21 in India

and support for the innovative and advanced

(May 2018). The technology

smartphones introduced during our four

was further strengthened

years long journey in India. Our success

and made available to

can be measured with us being the No. 1

customers in the

smartphone player in the 20K-25K segment

sub 30k segment

during the last three quarters (Q4 2017 –

with V11 Pro.

Q2 2018, GfK). The Indian customers

At present,

supported Vivo right from the launch of our

the in-display

first smartphone - V1 and from there on;

fingerprint

we’ve continued our journey to provide the

MYMOBILE

face to face

best of technologies and features in our

creating brand recall to reaching out

stay committed to strengthen our presence

devices.

to the audience in tier 2 and 3 cities,

with the right investments at the right

Vivo has been able to bring the

the contribution has been significant.

time. We have invested INR 300 Cr in our

right mix of meaningful yet innovative

Vivo’s decision of also collaborating with

Greater Noida plant, which today has more

technologies that are most relevant for

Aamir Khan has resonated with the brand

than 5,000 employees and an annual

Indian consumers, at the right price points

philosophy of innovation and further

manufacturing capacity of nearly 25

that have made our success possible. In

helped us in building greater brand

million products. Besides manufacturing,

2018, with the launch of NEX, we also

equity.

the facility also incorporates a ‘Test lab’

ventured into the premium 40K plus

India is a key market for Vivo, and we

segment. The smartphone has been a big success in Indian market and the same was recognized by leading e-commerce platform Amazon India, rating the device as ‘Amazon’s Choice’ in the 40K-45K segment for the month of July. Collaborating with India’s two biggest sporting events – IPL and PKL have also played a crucial role in ensuring a connect with our consumers in India. Right from

where the manufactured products undergo more than 1000 stringent levels of quality

“Aamir has been able to connect with our set of audiences very well ensuring increased engagement and resonance for the brand”

and durability tests. Our strategy of maintaining a balance in the offline-online platform has also contributed significantly in building the right partner ecosystem in India. Vivo has an extensive network of distributors and retailers. We have a strong offline network with more than 70,000 retail outlets and more than 4000 modern trade outlets, which ensures that Vivo is present where our customers are. Our products can also be bought from online platforms such as Amazon, Flipkart and the Vivo e-store. How big is the contribution of the offline sales in Vivo’s success in India? Would you like to have dual strategy for both offline and online as it is currently? Vivo products range between Rs 8,000 and Rs 45,000 in India. For Vivo, online and offline are important mediums to reach out to our consumers. We cater to our offline audience through an extensive network of distributors and retailers and to cater to customers who prefer online, we are present through online platforms

www.mymobileindia.com

november 2018 | 51

In Conversation

face to face as well. Vivo has an extensive network

smartphones will be made in India.

of distributors and retailers. We have a

Vivo has a strong retail network in the

strong offline network with more than

country which has contributed immensely

70,000 retail outlets and more than 4,000

to our success in the market. While we will

modern trade outlets, which ensures that

continue to focus on both offline and online

Vivo is present where our customers are.

channels to make our innovative range

Our products can be bought from online

of products available to consumers, we

platforms such as Amazon, Flipkart, and

have plans to strengthen our retail outlets

our Vivo e-store.

network in future.

The slide of rupee against US Dollar and

Is Vivo happy with mobile only image or

Chinese Renminbi is a cause of worry. Are

does it wishes to enter other segments as

you planning any price revision on your

well such as TV, IoT devices or wearables?

smartphone range anytime soon? We are

Customer experience is the top priority for

closely monitoring the situation and will

Vivo irrespective of the segment. We are

evaluate if there is any change required

evaluating options in other segments and

in the pricing. The company will take a

will take a decision once the opportunity

decision that satisfies both our customers, partners and business objectives. Vivo took Aamir Khan on board for brand endorsement. What were the reasons for it and has it started paying for Vivo? Aamir Khan is a superstar and mirrors the values of versatility, perfection and innovation that we steadfastly follow at Vivo. With his persona and style, Aamir has been able to connect with our set of audiences

“Both the IPL and PKL associations are long-term investments for Vivo in India and hence we will continue with these partnerships for next coming seasons as well”

very well ensuring increased engagement

is right. What does Vivo holds for customers in Diwali? Over the past couple of months, Vivo has launched various innovative products such as V11 Pro, V11, Y83 Pro, Y81 4GB and others in the market to further strengthen its market dominance. To make the festive season more exciting for offline consumers, Vivo has collaborated with Bajaj Finserv wherein the customer can win an assured cashback of Rs 500

and resonance for the brand. With this

Have you been able to meet the demands

and few lucky customers stand a chance

association we are further strengthening

of the Indian market and if you have any

to win cashback upto 100% on Vivo V11,

our future growth strategy in the market.

expansion plans in near future? India is the

V11 Pro, NEX and X21.

second largest market globally after China

Vivo is also offering discounts and

Would you be interested in sticking with IPL

for smartphones and is a key market for

exchange offers via various platforms

for the next season/s and as Vivo associated

us at Vivo. So far, Indian consumers are

such as Vivo E-Store, Amazon sale and

itself with FIFA World Cup 2018 too apart from

happy with our products and with the

Flipkart Big Billion sale on a number of

endorsing many other sporting events? Vivo’s

current product portfolio and the ones

Vivo smartphones, which includes the

association with sporting events such as

in the pipeline, we are confident to give

new Vivo V11 Pro, Vivo V9, Vivo NEX,

IPL has been extremely beneficial. Cricket

delightful experience in the near future as

Vivo Y83, Vivo Y71i, Vivo V81 (3GB),

is big in India and IPL is only getting

well.

and Vivo Y83 Pro. Apart from discounts,

better and bigger with each passing year.

Vivo is completely aligned with the

we are also offering exchange offers,

Moreover, we believe in promoting other

‘Make in India’ initiative through its

one-time free screen replacement and

sports too and therefore the association

manufacturing facility at Greater Noida

coupon discounts on Vivo e-store. On

with Kabaddi through Pro Kabaddi League

factory. We have further strengthened

Vivo E-Store as well, there some bumper

and FIFA are examples of that. Both the

our Noida factory by adding to the local

offers on V9 and V9 Youth. Priced at Rs

IPL and PKL associations are long-term

production capacity of the manufacturing

18,990 and Rs 16,990 respectively, both

investments for Vivo in India and hence

unit with the introduction of more SMT

the products are available at a discount of

we will continue with these partnerships

lines. Vivo is investing strategically in

Rs 3000. n

for next coming seasons as well.

the market to ensure that the future of

52 | november 2018

haider@mymobile.co.in

MYMOBILE

Trendz

market insight

Festive Dhamaal

Indian Online Smartphone Sales To Surpass One Billion USD Benchmark The October five-day festive season sales to overtake US Black Friday sales for the first time driven by strong push by Flipkart and Amazon!

y the time you read it, the smartphones sales during

October, a record month in terms

of smartphone sales volume with share of Online Channels expected to record 42% for the first time ever during Oct 2018.

Indian festive season of October would have hit record

numbers both in terms of volume and value

the Great Indian Festival Sale offering aggressive offers and deals ranging from price cuts, cashback offers, exchange offers, no cost EMIs and a bunch of other promotional offers like screen replacement and extended warranty.

Commenting on the channels performance, Tarun Pathak, Associate Director, Counterpoint said, “Online channel

Flipkart’s Big Billion Days and Amazon’s Great Indian Festival Sale the big driver contributing more than 85% of the total smartphones sold during the five festive days!

sales this year in India is likely to hit 36%,

Commenting on the findings, Anshika

will remain one of the attractive channels

Jain, Research Analyst at Counterpoint

growing in preference for consumers as

stated “Online sales are estimated to

well as brand even though offline channel

grow faster than offline sales during

still occupies a larger pie of the overall

this festive month as the top two

smartphone market. If we compare some

the highest in the world, with peak of 42% reaching during this festive season in October. India is still underpenetrated market with just 35% of the population owning a smartphone. We believe, the e-commerce

online retailers are set to leverage

of the leading sale events in China and

pent up festive demand in the next

USA such as Singles’ day and Black Friday,

30 days. Flipkart’s ‘Big Billion Day

India is quickly catching up in scale with

Sale’ (BBD) and Amazon’s ‘Great

respect to these annual events. This year,

Indian Festival’ (GIF) are likely to cross

we are estimating that smartphones worth

the previous year’s sales benchmarks in

over one billion USD are likely to be sold

terms of smartphone sales. This will be

in the next five days surpassing last year’s

mainly driven by the multitude of new

entire smartphone sales during Black Friday

smartphone launches across different price points in the online channels this year as compared to last year.”

54 | november 2018

added Ms Jain.

contribution in terms of total smartphone

driven by annual events of platforms like Flipkart’s Big Billion Day and Amazon’s

value offered with the Prime programme,”

in USA.”

Key Trends

“Flipkart has cornered maximum

Online sales are estimated to reach its

number of exclusives smartphone models

highest ever share of 42% during the

offering more choice to the buyers and will

festive month of October and the five days

likely take a lead in terms of volume sales vs

of the festive online sales will contribute to

rivals. However, Amazon is looking strong

more than 85% of the total smartphones

with its premium smartphone offerings

sold in India in those five days. According

with upcoming launches such as OnePlus

to Counterpoint, the top two e-commerce

6T as well as its growing stickiness and

platforms will capture more than 90%

MYMOBILE

Smartphone Vale Sales Trends – Key Online Festive Sale Days $ 4.0

“Online sales are estimated to grow faster than offline sales during this festive month as the top two online retailers are set to leverage pent up festive demand”

USD Billion

n China Singles Day

n USA Black Friday n USA Cyber Monday n India Festive Sales*

$ 2.0 75% YoY

$ 0.0

2016

2017

Source : Global Smartphone Channel Share Tracker 2018

Realme has allocated 1 Million devices for Flipkart’s upcoming Big Billion sale. Huawei’s Honor 7A, 9N, Honor 7S and Honor 7C are estimated to generate the volume for the brand due to various offers and multiple payment options available

share which is the biggest contribution ever

through Flipkart and Amazon.

in the Indian Online Smartphone market

Samsung was also looking to drive

during October.

volumes by bringing a couple of its best

Flipkart is likely to reach its highest

sellers on online platforms too. Its Galaxy

ever share during this festive month driven

S9 is now available for INR 42,990 (USD

by increasing number of online exclusive likely to sell record number of premium smartphones on its platform driven by OnePlus 6, the upcoming OnePlus 6T and attractive offers on models like Galaxy S9 and older iPhone models. Around fourth-fifth of Flipkart’s total sales are expected to be driven by Xiaomi, Realme, Motorola, Infinix and Honor while Amazon’s sales are likely to be driven by Xiaomi, OnePlus, 10.0R and Honor. Xiaomi is likely to remain the market leader in the online channels as it is all set to capture over half of the total online market. Its Redmi 5A, Note 5 Pro, Mi A2 and Redmi Y2 are now listed with aggressive price cuts especially during the upcoming festive sales. However, this time Xiaomi is likely to face competition from brands like Realme, Honor, Asus and Nokia HMD which now have a portfolio spread across the popular price points during the festive season says Counterpoint.

www.mymobileindia.com

2018 (E)

*India Festive Sales include Flipkart’s Big Billion Day, Amazon’s Great Indian Festival Sale and sale from other channels during the same period

– Anshika Jain, Research Analyst at Counterpoint

devices on its platform. While Amazon is

Trendz

market insight

“If we compare some of the leading sale events in China and USA such as Singles’ day and Black Friday, India is quickly catching up in scale with respect to these annual events. This year, we are estimating that smartphones worth over one billion USD are likely to be sold during five days of festive season surpassing last year’s entire smartphone sales during Black Friday in USA” – Tarun Pathak, Associate Director, Counterpoint Research

578) from its earlier retail price of INR 62,500 (USD 840) on Amazon. Asus is likely to retain its place among top five online players as it got a positive response for Asus Zenfone Max Pro M1. Availability of multiple offers in association with Flipkart are likely to boost sales. The contribution of Chinese brands to total online sales is estimated to cross 70% mark this time. Other brands like Samsung, Apple and OPPO would also roll out offers on Paytm during the festive month, while Xiaomi will also hold its own promotional campaign on Mi.com. The ASP of smartphones in the online segment is likely to grow by 18% YoY during the festive period. Online as a medium is likely to be more popular for mid-tier devices (INR 10,000-INR 15,000) as they provide attractive offers and payments schemes to lure customers during this festive season.n team@mymobile.co.in

november 2018 | 55

Trendz

market insight

Wearables Witnessing Impressive Traction! The Indian wearables shipments crossed one million mark with 66% year-on-year growth in 2018Q2

he Indian wearables market

online shopping sales in June and July. The

device itself, Apple has emerged as a clear

has witnessed an impressive

market remains attractive for new entrants,

leader with one out of every three watches

growth in the second quarter of

as it witnessed the entry of the new players

sold in India during the quarter belongs to

2018 (2018Q2) as the overall

from the fashion e-commerce, IOT and

this company.

wearables market grew 66% year-over-year (YOY) and 40% sequentially, making it the

startups verticals in this quarter. “After a relatively slow 2017, the

category in the middle of 2018Q2. In

“Xiaomi maintained its leadership marketing spend, exploring alternate of the market with 46% market channels to sell their devices, and updating their platforms to share and 31% QoQ growth in the increase the gamification and 2018Q2 while GOQii remained at maximize the user engagement” says Jaipal Singh, Associate 2nd position with healthy 74% Research Manager, Client annual growth and 36% Devices, IDC India. sequential growth in its Outside of wristbands, which accounted for almost 90% of the shipments” shipments during the quarter, watches

anticipation of this, companies shipped

with wearable computing also grew 34%

high numbers of units before the BIS

sequentially on back of new launches and

implementation in the country. Additionally,

affordable finance schemes in the channel.

e-tailers brought in more shipments to

In the smartwatch category, watches which

meet the demand coming via various

can run third-party applications on the

biggest quarter for the wearables category in

market looks like finding its footing in

India. According to the latest International

2018. Companies have increased their

Data Corporation (IDC) Quarterly Wearables Tracker, one million units of wearables were shipped in 2018Q2 with top three brands retaining their position in the overall wearables market. According to IDC, this growth can be largely attributed to a precautionary measure against the expected implementation of national standard norms by the Bureau of Indian Standards (BIS) for the wearables

Top Five Wearables Companies in 2018 Q2 - India Xiaomi maintained its leadership of the market with 46% market share and 31% quarter-over-quarter (QoQ) growth in the 2018Q2. Although, its share had reduced marginally from the previous quarter. Most of its devices are still sold by the e-tailers. However, the brand has now well diversified into retail channel by selling its devices from its preferred partner stores, selective large format retail stores, and its exclusive retail stores in the country. GOQii remained at 2nd position with healthy 74% annual growth and 36% sequential growth in its shipments. The vendor has taken its engagement beyond

56 | november 2018

MYMOBILE

Trendz

market insight the basic application monitoring when it comes to engaging with its user base. Interactive live video sessions by experts, starting a health store and adding brain training games on its platform are some of the initiatives introduced by the vendor. Titan with its Fastrack’s Reflex range saw a healthy 56% sequential increase in its overall shipments and maintained its position. However, its shipments saw

“Today, health is becoming a priority in urban India and consumers are opting for the fitness bands to monitor their routine, and are also comfortable to spend on fitness devices to have a healthy lifestyle. However, large numbers of users are still facing difficulties to see the real value from these devices in absence of any tangible benefits” – Navkendar Singh, Associate Research Director, IDC India

www.mymobileindia.com

a 45% decline in its annual growth as it channelized its inventory before launching new devices to the market. The brand has an aggressive intent to go ahead with a high

devices in India, IDC expects the long

marketing spend on traditional media to

tail of wearable vendors, which includes

educate users about the fitness bands in

many small and white label brands,

the coming quarters.

to face the challenge of getting

Fitbit replaced Fossil as the 4th largest

marginalized in the next few quarters.

wearables company as its shipments got

The brands who are aggressive on pricing

quadrupled in Q218 when compared to

will be the prime beneficiary of this

the previous quarter. Fitbit introduced the

consolidation.

Versa watch, adding one more device in its

Commenting on the recent consumer

watch portfolio in the 2018Q2. However,

trends, Navkendar Singh, Associate

bands remain the top-selling category for

Research Director, IDC India adds,

the brand with Flex 2 contributing more

“Today, health is becoming a priority in

than half to its overall shipments in this

urban India and consumers are opting

quarter.

for the fitness bands to monitor their

Lenovo was able to secure a position in

routine, and are also comfortable to

the top five after three quarters. It launched

spend on fitness devices to have a

three new models to strengthen its position

healthy lifestyle. However, large numbers of

in the fitness band category, which helped

users are still facing difficulties to see the

the brand to register a strong triple-digit

real value from these devices in absence

growth in the 2018Q2. .

of any tangible benefits.” He further

IDC India Wearables Market Forecast With the implementation of the product standardization norms for wearables

highlights that vendors need to develop services ecosystem around it to keep the users motivated and drive the repeat purchase.n team@mymobile.co.in

november 2018 | 57

Trendz

consumer insight

Homes Are Becoming Smarter! India’s smart home market evolves beyond video entertainment as smart speakers land in the Indian homes!

he Indian smart home devices

set-top boxes grew 81% year over year,

says Jaipal Singh, Associate Research

market continues to show an

and the category continues to dominate

Manager, Client Devices, IDC India.

impressive growth on the

with 85% unit share within the portfolio

“OTT content players like Netflix,

back of evolving technology

of various smart home products. Xiaomi,

Amazon, Hotstar, Sony Liv and a host of

consumption habits amongst the

which debuted in the smart TV market

other streaming services are spending

consumers and variety of affordable data

in the first quarter of 2018, tripled its

aggressively on marketing and local

connectivity options available in India. As

shipments in 2018Q2 and became the

content availability to hook new customers

per IDC’s Worldwide Quarterly Smart Home

leading brand in this category. While,

in an attempt of luring them away from

Device Tracker, Indian smart home devices

Amazon remains the clear leader in the

incumbent DTH and TV Cable services.

market which consists of connected lights,

streaming stick category, with almost 8 out

Many of these platforms are also partnering

smart speakers, connected thermostats,

of 10 streaming devices sold in the country

with telcos and broadband providers to

smart TVs, home monitoring/security

being Amazon Firestick.

get the existing data users onboard by

products, digital media adapters, amongst

“The Indian video entertainment

offering free bundled subscriptions. These

other connected devices for homes, saw

market is seeing an upgrade to connected

sustained efforts combined with maturing

a healthy year over year growth of 107%

media devices and larger screen viewing

Indian audience is driving the increased

to reach at 1.4 million shipments in

experience. To drive the growth, companies

demand for smart as well as devices with

2018Q2.

are upgrading their product portfolios with

new form factors,” further adds Jaipal

Video entertainment category which

smart SKUs, relooking at the pricing and

Singh.

includes smart TVs, streaming sticks and

adding new channels to sell their devices”

58 | november 2018

Smart speakers, a three-quarters young

MYMOBILE

Trendz

Consumer insight

“The Indian video entertainment market is seeing an upgrade to connected media devices and larger screen viewing experience. To drive the growth, companies are upgrading their product portfolios with smart SKUs, relooking at the pricing and adding new channels to sell their devices” – Jaipal Singh, Associate Research Manager, Client Devices, IDC India category in India is also seeing healthy traction, with a 43% sequential growth in 2018Q2. Amazon with its Echo range of smart speakers leads this category with 59% market share, closely followed by Google for the 2nd position. To give a further boost, Google and Amazon are providing special offers on online platforms, spending substantially on marketing to create mass awareness, and are adding partners on board to make the smart speakers as one of the most sought-after and novel devices

www.mymobileindia.com

for the Indian households. “Although, the initial usage of smart speakers are currently limited to few use cases, as the smart homes market is at a very nascent stage in India, we are seeing signs of it growing beyond entertainment,” says Navkendar Singh, Associate Research Director, IDC India. “Vendors are making efforts for building an ecosystem around the smart speakers, so as to provide superior consumer and connected home

“Vendors are making efforts for building an ecosystem around the smart speakers, so as to provide superior consumer and connected home experience” – Navkendar Singh, Associate Research Director, IDC India

experience. As this category continues to gain traction, users are getting acquainted with the voice assistants and opting for it as a single platform to control all their smart home devices needs.” “In the commercial segment, a few verticals are playing a critical role in driving the consumer awareness today by introducing them to these smart devices. They are getting familiar to control appliances and completing tasks on a voice assistant for the first time. These new initiatives are going to smoothen the adoption cycle for the smart speakers in India,” adds Navkendar Singh.n team@mymobile.co.in

november 2018 | 59

In Focus

Spotlight

Truecaller is Now a Messaging App Too The new ‘Chat’ feature within the app will help users to report messages that are unwanted, or that have suspicious behaviour

n order to take on WhatsApp,

erode spam calls faced by users through

machine learning and use the aggregated

especially in wake of fake news

Caller ID and also strengthened SMS

spam reports to predict any upcoming viral

circulation that led to mob lynching

inboxes by filtering unwanted messages.

trends, the company said.

and mass hysteria in recent times,

As a step to curb the spread of erroneous

Additionally, the Truecaller Chat is

popular communication app Truecaller

information, Truecaller, with the help from

bundled with interesting features such as,

has come up with its instant messaging

its community, has launched this service as

auto-switch between SMS and Chat, which

(IM) platform, the Truecaller Chat. The IM

a shield against viral messages sent on its

will help users keep conversations in one

platform aims to make communication

instant messaging platform. Users will be

place. Other features include full media

safer and will allow users to report links,

able to mark website links as spam if they

support and more, that will provide its users

ensuring that fake news is not circulated

suspect it to have incorrect information,

a polished and enjoyable experience.

unchecked by users.

which will then help chatters make a more

Rishit Jhunjhunwala, VP Product

informed decision about what information

at Truecaller, said, “As a one-stop

is false.

communication platform, our IM service

With social media’s rapid adoption across the country, fake news in India has been on the rise. Truecaller has helped

56 | october 2018

With time, Truecaller also plans to apply

will help our users connect and also

MYMOBILE

In Focus

Spotlight

collaborate to combat the issue of spam.

as a one-stop platform for its users, the

We’re confident that this foundation stone

TVC looks at everyday situations the users “Truecaller Chat is will help build a strong spam-free go through and how Truecaller has a community.” solution to make their lives simple, bundled with interesting India has been facing a major safe and more efficient. Truecaller features such as, auto-switch law and order problems caused has developed several new by fake stories especially when features for the application in between SMS and Chat, which will they have led to mob lynching the recent times that provide help users keep conversations in one and mass hysteria. The solutions to consumers in Supreme Court has strongly a simple and convenient place. Other features include full expressed its stance and has manner also reducing the media support and more, that will directed social media platforms need for multiple applications to take appropriate measures to providing the same functions on provide its users a polished and their suppress fake news. By providing smartphones. enjoyable experience” a messaging service with capabilities “By incorporating relevant to tackle fake links, Truecaller is taking

features, we are confident that our

a big step towards curbing the problems

young and active users will stay ahead

caused by spam and false information

and find multiple ways to solve their

going viral.

daily challenges. Taking inspiration from

In yet another development, Truecaller

realistic scenarios, our TVC will surely

recently launched its new television and

features introduced on the app apart from

be very relatable to the audiences and

digitally focused advertising campaign

Caller ID and Spam filtering.

portray how seamlessly one application

with the tagline ‘Sab ke liye’ meaning both

The features illustrated through the

can be used for multiple purposes,”

‘for everyone’ and ‘for everything’. The ad

campaign include, Truecaller Pay, Flash

said Manan Shah, Director Marketing,

campaign is aimed to create awareness

Messaging and Video Calling powered

amongst the audience about the recent

by Google Duo. Positioning Truecaller

Truecaller India. n team@mymobile.co.in

www.mymobileindia.com

november 2018 | 61

In Focus

Spotlight

The New Pixels!

Pixel 3 and Pixel 3 XL come with a specially-designed security chip called Titan M, making them the most secure phones ever built by Google

ollowing a series of rumours

York, followed by simultaneous events

users, the two phones are powered by

and speculations, Google

across other cities of the world, including

AI for more helpful, thoughtful, and

has finally come up with the

Paris, London, Tokyo and Singapore.

personal experiences. The smartphones

third-generation of its Pixel

The two smartphones are successors to

are available in two sizes – the 5.5-inch

smartphones, known as Google Pixel 3 and

the company’s Pixel 2 and Pixel 2 XL

Pixel 3 and the 6.3-inch Pixel 3 XL. The

Pixel 3 XL. The tech major launched the

smartphones launched last year.

company has once again chosen a unique

smartphones at their global event in New

Bringing the best of Google to its

naming scheme for the colour variants of the two flagship devices. The duo comes in Just Black, Clearly White and Not Pink colour variants. They are said to be crafted using Pixel’s iconic two-tone design, which is refined by a soft-touch glass back that feels great in the hand.

Specs Starting with Google Pixel 3, the smartphone runs Android 9.0 Pie out of the box. The flagship device has a 5.5inch FHD+ (2160x1080 pixels) flexible OLED screen with 18:9 aspect ratio and Corning Gorilla Glass 5 on front and back. It has a pixel density of 443ppi along with features like Always-on display, HDR support and 100,000:1 super contrast ratio. The device sports an Aluminum frame with Hybrid coating, soft touch glass at the back along with IP68 dust and water resistance. Powered by Qualcomm Snapdragon 845 processor, the Pixel 3 comes with 4GB RAM like its predecessor along with Adreno 630, Pixel Visual Core and Titan M Security Module, which is also a first for Pixel smartphones. On the storage front, the smartphone comes in either 64GB or 128GB capacities without a support for microSD card. The California-based tech giant The Pixels bring you the best of Google in a phone, powered by AI to deliver more helpful, thoughtful and enjoyable experiences

62 | november 2018

has always given a special attention to the camera performance in its Pixel

MYMOBILE

smartphones and the Pixel 3/3 XL are

QHD+ (2960x1440)

no different. The Pixel 3 has 12.2MP

flexible OLED with

dual pixel single rear camera with 1.4um

18.5:9 aspect ratio,

pixel size and f/1.8 aperture. Some other

HDR support and

hardware features include autofocus

100,000:1 contrast

with dual pixel phase detection, optical

ratio. The smartphone

+ electronic image stabilisation and 76-

is backed by a more

degree field of view.

powerful 3,430mAh

In a First Interestingly, these are the first Pixel

In Focus

Spotlight

battery with fastcharging support.

smartphones to have dual front-facing

Innovation

cameras. The Pixel 3 has an 8MP wide-

Both the smartphones

angle sensor with f/2.2 aperture and 97-

are claimed to work

degree field of view. The secondary front

for up to 7 hours with

camera has an 8MP sensor with f/1.8

15 minutes of charge.

aperture and 75-degree field of view with

The handsets are also

phase detection autofocus. The device has

capable of wireless

the ability to shoot videos at up to 4K in

charging. One of the

30fps.

major changes is the

The Pixel 3 is backed by a 2,915mAh

arrival of eSIM support.

battery, has USB Type-C port and 18W fast

After Apple, Google

charging along with wireless Qi-certified

Pixel 3 and Pixel 3 XL

charging support. It also has dual front-

will also start supporting

facing speakers alongside the Active Edge

eSIM in select markets.

feature wherein users can squeeze the

This means users would only need

sides of the handset to trigger features.

a single SIM card and can swap between

Coming to the Pixel 3XL, the ultra

different carriers. Both the Pixel 3 variants

Price

premium smartphone shares nearly all

come with high quality Pixel USB-C

The price of Google Pixel 3 starts from Rs

specifications with Pixel 3. The difference,

earbuds and a USB-C Digital to 3.5 mm

71,000 for 64GB storage variant and Rs

however, lies in the display size and

headphone adapter in the box.

80,000 for 128GB in India. On the other hand, the larger Pixel 3 XL price starts

battery. The Pixel 3 XL has a 6.3-inch

from Rs 80,000 for 64GB and Rs 92,000 for 128GB variants. Both the smartphones will be available via Flipkart and offline retail partners across India. Alongside the premium phones, the company also introduced Pixel Stand, a new, Qi compliant wireless charger which will be sold separately at Rs 6,900. While charging in the Pixel Stand, the phone turns into a smart speaker and smart display powered by the Google Assistant, a photo frame, a control panel for your smart home, and much more. If you set an alarm, your screen will gently brighten over 15 minutes before your alarm goes Google Pixel Charging Pad

www.mymobileindia.com

off, mimicking the sunrise and helping you wake up naturally, the company said. n team@mymobile.co.in

november 2018 | 63

Exclusive

face to face

“We are planning to lead the innovations instead of catching it up” Panasonic has rung the flagship bell for the first time in India and chooses the right moment to hit the chord with its two flagship smartphones; Eluga X1 and Eluga X1 Pro. A Century young Japanese Electronics major plans to catch up with the innovations and lead this domain with its renowned expertise. Pankaj Rana, Business Head – Mobility Division, Panasonic India shared his thoughts with Haider Ali Khan on various aspects of Panasonic and its aspirations. Edited Excerpts:

On Eluga X1 and Eluga X1 Pro The Eluga X1 Pro comes with Wireless charging support as well as the charging pad also comes handy with it which we seem a very good move when we look at the market. We have a range between

64 | november 2018

MYMOBILE

Exclusive “All our OnTheDisplay notch contains sensors upcoming which we require for the launches will be Face Unlock and very soon we will be coming with either Notched or something like Waterdrop Waterdrop” display as well. All our

do search and enquire about our products

upcoming launches will be either

which ultimately lead to growing sales

Rs12,000 to Rs 27,000 with which we are coming up. We are now planning to lead the innovations instead of catching it up. These phones will be available on Flipkart as well as Offline too.

Notched or will sport Waterdrop design not the conventional kind of display.

On MediaTek In this segment only MediaTek P60 Helio chipset provides the AI-capabilities which we were looking for. It provides the kind of support we needed for our cameras, battery and ARBO.

On Diwali We will be launching five

Market Share We are targeting around 5 percent market share in between Rs 20K to 30K within a year.

On Competition The competition is super aggressive and it’s healthy for overall industry

“The devaluation of rupee is a huge concern for us and its hitting out bottom line severely”

phones in the price bracket of

because they keeps on pushing innovation and development as well as good for the consumer too as they have lots of choices.

On Rupee

Till date we have not increased

Rs 12,000 to Rs 27,000 till Diwali out

the prices due to stiff competition but,

of which two are already here in the form

will evaluate after Diwali. The devaluation

of Eluga X1 and Eluga X1 Pro. For Diwali

of rupee is a huge concern for us and its

we are giving Headphone along with Eluga

hitting out bottom line severely.

X1 and the Wirless Charging support with Eluga X1 Pro.

On Flipkart Flipkart gives an extra push for us. People

www.mymobileindia.com

number.

On ARBO We have more than 20 applications support in ARBO now. n haider@mymobile.co.in

november 2018 | 65

Tried & Tested

burntest

Apple iPhone XS

Hypnotic Display, Brilliant Lens and Great Performance comes Compact

pple has always kept people on the tenterhook with its tempting launches

each year. The Cupertino based technology giant launched three new iPhones this September; iPhone XR, iPhone XS and iPhone XS Max, discontinuing iPhone X. Interestingly, Apple has retained the Notch in its new launches and has also moved to beyond 6 inches of display as well with iPhone XS Max but, we will be reviewing iPhone XS for our esteemed readers. Without a doubt it stoles the limelight wherever you go with its compact size which I personally like very much rather than using my both hand onto a more than six inches smartphone. The iPhone XS has most of the high end specs you would have imagined this year. So letâ&#x20AC;&#x2122;s tear it down for your convenience and understanding it better before making a choice.

Design The iPhone XS has Corning Gorilla Glass design with stainless steel frame and the rounded corners. The compact size of XS makes it a very convenient option for the users. The iconic iPhone home button is missing as was the case with iPhone X and has been replaced by the gesture control that makes a good option. The

66 | november 2018

MYMOBILE

notch has been reduced to

on the right panel whereas

at 458 ppi.The screen looks

Bionic 7nm chip having 4GB

few millimeters as compared

the volume rockers and the

gorgeous and true to life due

of RAM but, comes in three

to iPhone X to fit in more

notification slider are on the

to its TrueTone technology. The

different ROM variants; 64GB,

notifications and bars. The

left half. There’s nothing on

colours are well reproduced on

256GB and 512GB. It runs

front of iPhone XS holds selfie

the top frame while the bottom

it and the images look brilliant.

on iOS 12which is one stage

lens on top with the earpiece

has the asymmetrical speaker

It also comes with Fingerprint-

further from what iPhone X

and few sensors. The back of

grille and the Lightning port.

resistant oleophobic coating so

had it, iOS 11.The company

it has the dual rear lens setup

The iPhone XS does not have

do not bother about scratches

claims it to be much faster

and the LED flash to be used

the 3.5mm jack and the

in the pockets or purse.Till

than its predecessor and till

as torch as well when needed,

fingerprint scanner. The Face

date, I haven’t found any

date we believe in it. I haven’t

one of the most loved logos

ID is lightning fast even in

scratches yet on the back and

had encountered any lag in

of the world, the Apple logo,

dark too and the failure rate

the display. Content comes to

the device whatsoever.The

placed on the upper half of

is absolutely minimal. I truly

life on it as if you are watching

iPhone XS perform as ever

love the way it responds thus

it live.

do not have to worry about

The video

the fingerprint scanner at all.

playback

The TrueTone display makes

and binge

it look vivid and realistic to

watching is an experience

in daily tasks as well as the

say the least. The iPhone XS

in itself on iPhone XS. The

graphic intensive games such

weighs around 177 grams and

display gives an immersive

as PUBG. The AR supported

also comes with IP68 rating

viewing experience without

cores and the upgraded GPU

which means that its dust and

straining too much on the eyes

burns it to give the kind of

splash resistant. We would

though. I have been watching

speed we needed for such

normally expect the flagships

YouTube videos and playing

games.It’s much faster when

to be like this. And finally, the

PUBG and few other games on

compared to iOS 11. I have

new iPhones have dual SIM

it and the feels that it gives is

been using it for months and

standby.

simply amazing.

trust me I haven’t had to think

Display

Platform

The iPhone XS flaunts a

The younger variant of

makes it a beast in computing

5.8 inch Super Retina HD

iPhone XS Max uses the

and analyzing.The video

OLED Notched display with

same specifications it has.

playback has always been

2436x1125pixel resolution

The iPhone XS houses A12

enjoyable thanks to its high

verdict Looks

10 /10

Cameras

09 /10

Performance

10 /10

Battery

08 /10

Value For Money

10 /10

Mesmerizing Live the Moment Extreme

Drains Less Absolutely Worth

OVERALL

PROS

Tried & Tested

burntest

94%

Cons

No 3.5mm Display, Performance Jack and Fingerprint Scanner (For detailed specifications, please refer to My Guide)

the pack panel quite nearer to the camera module and the branding of iPhone is in the lower half of the back. The back panel holds the beauty in it with Glass design which is astonishingly not slippery at all and it does support wireless charging too.There are five antenna lines along the side frame which makes it look even unique. The power button and the SIM tray are

www.mymobileindia.com

about the performance of the iPhone XS.The Neural Engine

november 2018 | 67

Tried & Tested

burntest intensive NPU. The day to

too while clicking moving

there in the same frame of

Memoji) are wonderful

day tasks are not a problem

images. And what else, it

the Portrait mode. The LED

experience.

for it either. The Face ID

also being supported by the

flash is being replaced by the

works as a crème. You do

Quad-LED True Tone flash

Retina flash to help you take

Battery

not need to worry about the

with Slow Sync to assist you

selfies during low light or at

The battery of iPhone XS

available light. I have noticed

during unfavorable lighting

night. The selfies are very

looks bleak on paper with

that the TrueDepth camera

conditions. The rear cameras

true in its essence without

mere 2,658mAh but, it has a

detects the face even faster

are able to record 4K videos

losing much of details. The

catch. It can easily take you

when the lighting conditions

too at different settings. I

images clicked with the

for a day of normal usage.

are not that favorable. The

personally love the slow-

screen flash during night

Even if you get yourself

Neural Engine works in sync

motion recording at 1080p

were not that enjoyable.

immersed in video content

to unlock the device. We

and 120fps and like many it

The pictures are worth

or playing games to a limited

could do much more with

does have other modes too

sharing and remembering

period you will end up having

the Face ID being made

such as Burst mode.

and no wonder it makes

at least 20 percent in the cell

you a sensation among your

at the end of the day. The

simple such as opening any

The Selfie or the Front

app or allowing downloads or

camera is of 7MP with

peers and on Social media.

screen and computing do not

making payments.

aperture f/2.2. The front too

Overall, both the front and

consume much of the power.

supports Portrait Mode as

the back camera did their

The charging speed is fast

Cameras

well and the performance is

job splendidly well. I love the

with wired charger but, hasn’t

The iPhone XS uses dual

not less than the rear. The

moments produced on the

tried the wireless charging

rear cameras of 12MP out

specifications remain the

screen. The daylight shots are

yet. I can assure you that it

of which one is a wide-angle

same for the front camera.

amazingly brilliant and nights

will not disappoint you with

lens while the second is a

Occasionally, it tends to

give a much more realistic

its battery life for a day to day

telephoto lens having 2x

forget or differentiate the

feel rather than faking it. The

usage.

zoom. The wide-angle lens’s

background with the image in

exposure is nicely controlled

aperture stands at f/1.8 and

focus and if two persons are

and the Emojis (Animoji and

Conclusion

the telephoto lens is having

There’s hardly any doubt

f/2.4 with 10x of digital

that iPhone XS isn’t a priced

zooming capabilities. I have

possession one can own. The

been a fan of Pixel 2 due

performance; camera and

to its breathtaking Portrait

chipset, are outstanding.

shots and believe me iPhone

There’s no better smartphone

XS is no less. The images

that this in the market right

clearly speak the volume and

now if you can afford it. The

the finesse they possess.

Glass and Steel design looks

The Portrait shots produced

and feels solid, the display is

by iPhone XS matches my

a treat to watch, the photos

expectations of having a

are worth sharing and the

second thought to Google

gaming performance is

Pixel 3. The Portrait comes

absolutely extreme. If you’re

with advanced bokeh and

willing to spend around

Depth Control so that you can

Rs 99,900 for the 64GB

decide the background you

version than iPhone XS is a

wanted even after clicking

must have for you.There are

the pictures. The Portrait

options available too such as

mode also equips us with

Google Pixel 3 XL. I would

different lighting environment

still prefer to go with iPhone

such as Natural, Studio,

XS rather than Max because

Contour, Stage and Stage

of its compact size. n

Mono.The OIS comes handy

68 | november 2018

haider@mymobile.co.in

MYMOBILE

burntest

Tried & Tested

Tecno Camon i2X Decent AI on Budget

hinese smartphone maker Tecno Mobile

recently added three new smartphones- the Camon iAir2+, the Camon i2 and the Camon i2X, with AI camera features as their highlight. Out of the three, I got to spend some days with the Camon i2X to find out how exactly the smartphone is and this is what I think of it:

Design The Camon i2X is a prettylooking smartphone with premium feels attached to it. From the three colour variants, namely, Aqua Blue, Champagne Gold and Midnight Black, I got the first one which made the device look extremely good. The light

Display The Camon i2X comes with a huge 6.2-inch HD+ Super Full View Notch display with an aspect ratio rated at 19:9 for thin bezels. The display has adequate amount of brightness and the icons are fine too. The display settings come with several features such as Adaptive Brightness, Outdoor mode, and the inadvertently mode which prevents any action being performed while the device is in the pocket.

Cameras The main highlight of the Camon i2X is the camera department which houses two cameras at the back (13megapixel and 5-megapixel) and a 16-megapixel front

verdict

weight added to the nice built of the smartphone.

Looks

shooter, with support for AIbased features.

after a while. The 3,750mAh battery

Starting with the rear

proved to be a decent fuel

camera, it performed quite

source for the device and

decently and the resultant

lasted more than a day on a

pictures were above average.

single charge. The company’s

The Bokeh, the Beauty

HiOS based on Android 8.1

mode and the Super Pixel

Oreo led to a good UI with

camera features worked

absence of bloatware.

fine. However, I didn’t find

Additionally, the

the AI Cam feature too

facial recognition and the

attractive. The front camera

fingerprint scanner were

was a decent performer too,

pretty quick.

however, didn’t produce amazingly detailed images. Overall, the cameras did

Conclusion The Tecno Camon i2X, for

08 /10

a decent job but wasn’t that

Rs 12,499 has good amount

Cameras

of features added to it.

dual-camera module and LED

Average

08 /10

impressive.

flash at the top-left corner,

Performance

08 /10

Battery

08 /10

Performance and Specifications

At the back, the Camon i2X has a vertically-stacked

followed by a fingerprint

Good Looks

Average

However, the main USP isn’t really a highlight which might be a drawback for it.

The Tecno Camon i2X is

It stands in the ring against

the OPPO Realme 1 with

MT6762 SoC, and gets its

better RAM/ROM options

multi-tasking capabilities

and the ASUS ZenFone

from 4GB of RAM. There is

Max Pro M1 with a better

the left side is left bare, the

64GB of inbuilt storage

processor. Let alone the

right side has a power on/off

which can be further

not-so-impressive AI camera

expanded up to 128GB via

features, the Camon i2X is

a microSD card. The daily

still a considerable option

smartphones chores (social

with a notched display, a

media surfing, Google, Games

fingerprint sensor and face

and much more) were done

unlock, all packed in an

with ease without much lag.

affordable package. n

sensor and the company’s logo in the middle. At the front there is a notch which houses the front camera and the regular sensors. While

Lasted a Day

Value For Money

Can be an Option

OVERALL

08 /10

80%

button and volume rocker. The bottom end has speaker

PROS

grilles and micro-USB port,

Notched Display

with the top part being blank. For me, the Camon i2X scores pretty well in the looks

Cons Average Images

(For detailed specifications, please refer to My Guide)

department.

www.mymobileindia.com

But, the device did stammer

vanshika@mymobile.co.in

november 2018 | 69

Tried & Tested

burntest

Oppo F9

Shows Same, Costs Less than its Successor

urrently, Oppo

but just has difference in RAM

glossy finish but this glossy

comes to performance. The

is such a

size and selfie camera. The

finish has its own cons which

front fascia of the phone is

smartphone

new F9 also has lesser price

is it attract lots of smudges.

dominated by 6.3 inch screen

maker which we

than the F9 Pro.

The rear side is uni-color not

and above the screen lies a

like the F9 Pro which has

mini notch just sporting selfie

fusion of two colors. The rear

camera whose main purpose

can define as â&#x20AC;&#x2DC;Beauty with brainâ&#x20AC;&#x2122;. The company has

Design

launched two back to back

The new F9 in terms of its

side sports the fingerprint

is to provide a complete full

smartphones; F9 and F9 Pro,

beauty and design is very

sensor and the horizontally

display which we have seen

and in our earlier review we

similar to that of the F9 Pro.

placed dual camera sensors

in F9 Pro as well. The left

had F9 Pro to look at and now

We got the Starry Purple

placed in one frame and

side of the phone is sporting

this time we have got F9 for

variant which looks beautiful

next to camera sensors lies

volume rockers and the SIM

review. The new F9 has the

with its pattern rear side with

the rear LED flash. The

tray which can carry dual

fingerprint sensor is very fast

SIMS and a microSD card

and accurate when it

at the same time. The right

same genealogy that of F9 Pro

side of the phone is just carrying the power button. The top of the phone is completely blank while at the bottom lies a mono speaker grille, micro USB port and a 3.5mm headphone jack. The phone is lacking USB Type-C port which is quite disappointing to witness in such smartphone.

Display The new Oppo F9 is sporting a massive 6.3 inch full HD+ display which we have seen in F9 Pro with an aspect ratio of 19:5:9 and screen resolution 1080x2340 pixels. The screen space offered is immense which can allow you a very comforting experience of carrying out any task. The viewing angles are very wide as well and the HD power of the display gives satisfactory gaming experience as well and the quality does not seems to get distorted much even when playing high graphic games. The display

70 | november 2018

MYMOBILE

has 16M colors with 409ppi density. The display is visible in outdoor conditions as well and the colors are bright and vibrant. The notch on the top of the display is very tiny just accommodating the selfie camera which in turn providing more screen space. The screen is protected by Corning Gorilla Glass same as that of F9 Pro making the screen prone to any scratch or

Oppo F9 Pro runs on Android

PDAF, while the depth sensor

There are various modes and

any minor damage.

8.1 with V5.2 ColorOS version

has an aperture of f/2.4. The

effects available in both the

and there are various features

camera is quick to focus and

selfie and rear camera sensor

as well which comes with the

able to take crystal clear shots

to opt for. Overall, the F9 has

new ColorOS version.

without missing any detail or

best cameras in the range in

distorting the color quality of

which it falls and I personally

the image. The daylight shots

feel that if you want pictures

Platform The new F9 is also powered by the same processor which we saw in F9 Pro which is

Cameras

MediaTek MT6771 Helio

The camera of F9 is no less

are well detailed and clear but

which you can later appreciate

P60 octa-core processor

than F9 pro and the new F9

what advantage you get with

then F9 is the deal which you

where four cores are clocked

sports the same dual rear

Oppo cameras is that the night

should not miss.

at 2.0 GHz Cortex A73 while

camera sensors of 16MP

shots are equivalently clear

the other four are clocked at

primary sensor and 2MP

and detailed. While testing

Battery

2.0 GHz Cortex A53. When

depth sensor respectively

the rear camera both at day

The new F9 is powered by

it comes about performance

which we have seen in F9

and night time it performed

3,500mAh non removable

of the processor we did not

Pro. The primary sensor has

well up to our expectation

battery which holds the power

find much difference in their

an aperture of f/1.8 with

and the only time the focus

to last all day through by giving

of the phone gets imbalanced

you non-stop entertainment.

when you zoom in to click

During our test period the

pictures then only there is

phone lasted throughout the

graining effect which comes

day with a single charge with

into play. The other difference

some hours of listening music

between F9 and F9 pro is

and playing games.

output. There was no lag in

verdict

multitasking and we did not find any apps functioning inappropriately. The only difference which comes into play is that there is slight

Looks

10 /10

Cameras

10 /10

Attractive No Complaint

Performance

09 /10

Battery

09 /10

selfie camera of F9 is of 16

Conclusion

Megapixel rather than 25

The Oppo F9 is more or less

09 /10

Megapixel which was there

similar to its successor F9

in F9 Pro. The selfie camera

Pro, having same optical

has an aperture of f/2.0. The

setup, attractive design,

F9 is that it gives you so much

selfies captured are very crispy

Waterdrop design but cuts on

power and performance in

and clear with great detailing.

the RAM and ROM size. The

comparatively lesser price than

The selfie camera lacks the

smartphone is seems to be apt

F9 Pro. The internal storage of

front flash but the screen flash

for the selfie enthusiasts and

of the phone automatically

for those who love to flaunt

generates sufficient amount

without pinching too much

of light to allow you to take

on their pockets at around Rs

selfies even when lighting

19,990. n

increase in heat when you use heavy apps like Snapchat or

Goes in Sync

playing games like Asphalt

Enough For a Day

8,9 Golf Clash which might be

Value For Money

due to the RAM size which is 4GB. But the good thing about

the device is of 64GB which is sufficient enough to store any application or file plus you can always expand it by inserting SDcard in the dedicated slot.

Has it All

OVERALL

PROS Design

86%

Cons OIS

(For detailed specifications, please refer to My Guide)

www.mymobileindia.com

that in the selfie camera. The

conditions are not favorable.

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Motorola One Power

Sturdy Design, Fluidic Performance with a Marathon Battery Life

otorola has

the expectations of the users

bulky body. The phone has

sport two speaker grilles

tried its

like some in terms of power

some weight and you can

with the USB Type-C port in

hand for the

and durability. The recent

feel it when you hold it but

between them. The rear side

first time in

launch of the company is

there is no issue in handling

of the Motorolaone Power is

notch with its new launch

Motorola One Power which

the phone thanks to its curvy

completely different from rest

Motorola One Power and

from its heavy composition

body edges. The front fascia

of the Motorola phones which

is quite upbeat to give a

looks all set up to exhibit

of the phone is dominated by

is, it does not have protruding

tough competition to its rival

sheer performance as we will

its wide and tall screen with

camera sensor with its regular

while giving an extra option

be providing insight about this

notch at the top. At the left

circular frame rather the

to users. The smartphones

recent launch in our review.

which the company has launched till now stood up to

Design

side of the phone lies the SIM

new Motorola One Power

tray which can hold two SIM

has placed camera sensors

cards and one microSD card

vertically which is a new

The new Motorola One Power

at the same time. To the right

step towards change. At the

is heavily built and it is

lies the power button and the

rear side you can also sport

volume rockers. At the top of

the fingerprint sensor which

the phone lies the w3.5mm

works very fast accurate.

clearly visible from its

headphone jack while at the bottom you can

Display The new Motorola One Power has LTPS IPS LCD capacitive touchscreen of 6.2nch with 16M colors. The screen resolution of the phone is of 1080x2246 pixels with 403ppi density. The screen space is very big and the viewing angles are very wide as well thanks to the screen ratio of the phone which is 18.7:9. The display of the phone to some extent repels the direct light falling onto it which makes the screen visible under sunlight as well. The colors are very vibrant, vivid and punchy. The screen offers more than enough space to carry put any task or to enjoy your favourite games and movies. The screen of the phone is splash resistant as well plus the Corning Gorilla Glass makes sure that the screen is safe from any damage.

72 | november 2018

MYMOBILE

verdict Looks

08 /10

Cameras

09 /10

Performance

09 /10

Battery

10 /10

Value For Money

09 /10

Feels Solid Impressive Clean

Can’t Ask for More A Good Buy

OVERALL

90% daytime shots are of great

there was no sufficient amount

Battery

quality and the autofocus

of light available.

The phone has immense

automatically adjusts itself

battery power of 5,000mAh

Cons

to give you clear shots. The

Bit Heavy

Platform

images captured at night as

The new Motorola One Power

any other phones ranging

compared to daytime lose a

runs on Android 8.1 Oreo and

in the price range of

bit of that premium touch but

the company has kept surprise

MotorolaOne Power. The

still the images captured are

attached in terms of Operating

battery power of the phone

very clear and crisp. The only

system which is it has planned

is not easy to drain, you will

graining effect which comes

upgrade to Android 9.0 Pie.

get tired of using the phone

The cameras of Motorola

into play when you completely

The new Motorolaone Power

but the phone won’t lose

phones are not very much

zoom in otherwise the images

has Qualcomm SDM636

its power any shortly. The

highlighted and stressed upon

is of superior quality. The

Snapdragon 636 with an octa-

charging of the phone is

to get the attention of the

selfie camera of the phone

core of 1.8GHz Kryo 260.

supported by Turbo charger

users like other companies do

is of 12MP with an aperture

The processor of the phone

which charges the device in

but that does not mean that

of f/2.0. The selfie cameras

performs very smoothly while

no time.

Motorola lacks the capability

of Motorola phones when

handling any task, there was

instead I have always found

switched on displays your

no lag in the processes and

Conclusion

the camera of Motorola

face from close proximity and

the multitasking was upto

The Motorola One Power sits

phones very inquisitive and no

MotorolaOne Power also does

the mark as well. The phone

comfortably in the

matter what the price range of

the same which somehow

does not seems to get heated

mid-segment with solid

the phones were the camera

gives the real feel of how close

up even when put to utmost

build quality, notch for the

quality always stood up to the

you are holding the camera.

usage but a slight increase

first time, a huge battery

mark. The same goes with the

The selfie is very fluent and

in the body heat is observed

and stock Android 8.1 and

MotorolaOne Power where it

efficient in delivering great

when you play big games like

upgradable to Pie. The camera

sports dual rear camera sensor

quality of selfies. If you are

PUBG, Asphalt, COD. The

performances are pleasant

of 16MP which is the primary

selfie lover and enjoys distinct

phone is sporting 4GB

in most of the cases. The

sensor and has an aperture

taste in terms of quality and

which is sufficient enough

portrait mode works well too.

of f/1.8 and has PDAF as

features then MotorolaOne

to carry out any process in

The chipset has a fluidic run

well whereas the secondary

Power is your deal. The

synchrony with the processor.

while engaged in multitasking.

sensor is of 5MP with an

advantage further increases

The internal storage of the

Games such as PUBG

aperture of f/2.2 and depth

with the selfie camera sporting

phone is of 64GB and it can

aren’t a problem either. The

sensor. The shots captured by

front LED flash.The phone

be further expanded with the

competition with Redmi Note

the rear camera are amazing

has face unlock feature as

help of microSD card which

5 Pro and Nokia 6.1 Plus

with every detail falling into

well which when tested while

can fit on the dedicated

makes it a viable option at Rs

the frame. The quality of the

reviewing the phone worked

SDcard slot available in

15,999. n

images is very good and the

very accurately even when

SIM tray.

PROS Battery, UI

(For detailed specifications, please refer to My Guide)

Cameras

www.mymobileindia.com

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which you won’t find in

haider@mymobile.co.in

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Xiaomi Mi A2

More Camera-intensive to succeed A1

he sheer

population which demands

to compete in the highly

into tall and wide display.

dominance of

all in one and Xiaomi has

competitive market.

The phone has resolution of

Xiaomi phones

been able to successfully

in the Indian

capitalize on it. The Xiaomi Mi

Design

smartphone market is all

A2,powered by Android One,

The Xiaomi Mi A2 is sporting

screen space is quite enough

evident and itâ&#x20AC;&#x2122;s not by the

is the successor of Xiaomi

a very basic looks molded

for you to have a comfortable

rate with which it sells it

Mi A1 and is made available

with uni-metal body giving

experience in indulgence

phones but rather targeting

in the mid-range section of

the phone a very solid and

in any activity, be it playing

a particular sphere of

smartphones so we will look

aesthetic appeal. The phone

games or watching any media.

at it as what does it possess

has tall and wide looks due to

The adaptive brightness mode

its huge display size but it is

of the phone enhances the

very easy to hold and operate

brightness of screen when

thanks to its light body weight

you use it in bright sunlight

plus curvy body edges. The

making the screen visible.

front fascia of the phone is

Mi A2 has entrusted Corning

dominated by 5.9 inch screen

Gorilla Glass 5 for providing

and what odd you will find

protection and enhancing

with the display is that it is

durability.

not having any notch which

pixel density of 403ppi. The

is mainly used by all the

Cameras

latest smartphones. On top of

Xiaomi always features

display lies the selfie camera

cameras to delight the users

and front LED flash. The rear

and recently we have seen

side of the phone is sporting

in its latest products like in

fingerprint sensor, and

Redmi Note series but the

vertically placed dual camera

A series also holds camera

sensors and in between dual

power to thrill you. The phone

sensors lies the rear LED flash

sports dual rear camera

of the phone. At the bottom

sensors with primary sensor

of the phone lies the Type-C

of being 12MP and has an

USB port and two speaker

aperture of f/1.8 and the

grilles. The phone has ditched

secondary sensor is of 20MP

3.5mm headphone jack but

with an aperture of f/1.8, and

has provided with additional

PDAF. The cameras of Mi

Type-C dongle in the box. At

A2 deliver brilliant images

the left side of the phone lies

of superb quality and there

the hybrid SIM tray while at

is no missing of any details

the right side lies the power

or even in color deterioration

button and the volume

of the image. Daylight shots

rockers.

imitate the exact scenes

Display

74 | november 2018

1080x2160 pixels and has

which you see via the camera lens. The night shots are in

Xiaomi Mi A2 sports 5.99

great quality plus the flash

inch full HD+ display with an

assist the camera to take clear

aspect ratio of 18:9 leading

shots even when the lighting

MYMOBILE

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conditions are not favorable.

mainly because its operating

cores where four cores are

Battery

At night you have to keep your

system Android One on top

clocked at 2.2GHz Kyro

The phone is packed with

hands steady to take clear

of Android 8.1 Oreo.The

260 and other four cores

a non-removable battery of

shots and while zooming in

new Mi A2 has powerful

are clocked at 1.8GHz Kyro

3,000mAh which by the

especially at night there are a

processor and perfect RAM

260. The processor has all

quantity looks very decent

bit of graining effect as well.

size to support the processor.

it takes to make a phone run

and normal but when put to

The selfie camera is of 20MP

The phone is powered by

smoothly without any lag

use the battery drains out

with an aperture of f/2.2. The

Qualcomm Snapdragon 660

and while testing we also

very slowly and surely can last

20MP is undoubtedly powerful

SoC processor with eight

dint observe any lag in the

throughout the day with just

verdict

work of processor. All apps

single charge. The charging

ran smoothly and there was

of the phone is supported

no issue with multi-tasking.

by Quick Charge 4.0 which

Heating was only observed

boosts up the charging speed.

and has capability of capturing selfies of brilliant qualities but to me while testing it does not look as much attractive as

Looks

Tall and Sleek

09 /10

Cameras

09 /10

Performance

08 /10

playing big games like Asphalt

Conclusion

and PUBG which was not very

The Xiaomi Mi A2 packs a

08 /10

much but due to its metal

punch with good camera

body it could be easily felt.

experiences for which A1 was

The qualities of game werealso

quite famous, fluent chipset

very good without much

performance but comes with

going down in graphics to

few surprises as well such

modes and filters available to

accommodate the requirement

as absence of 3.5mm audio

choose which you can opt for

of game. The 4GB RAM

jack and expandable storage

according to your mood.

works in perfect synchrony

option. The battery too is

with the processor keeping all

on lesser side if you indulge

the processes in check. The

yourself too much into games

internal storage of the phone is

like PUBG. The smartphone

of 64GB and you can expand

is available at around Rs

the storage if you choose to

16,999. n

it should be for 20MP selfie camera. The selfies captured at night are equivalently clear as well thanks to the front selfie flash. The flash coming into play might cause a little bit changes in terms of quality. There are various

Platform Xiaomi Mi A2 in terms of its software and looks of the apps resembles very much like the Motorola phones

Shines in It Remains Healthy

Battery

Lasts a Day

Value For Money A Good Buy

OVERALL

PROS Camera, OS

09 /10

86%

Cons No 3.5mm Jack

(For detailed specifications, please refer to My Guide)

www.mymobileindia.com

when we expanded the time of

sacrifice the one SIM card slot.

haider@mymobile.co.in

november 2018 | 75

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Realme C1 A Value for Money

hen it

introduced its C-series with

thing that anyone will talk

the price in check. It has

comes to

the launch of Realme C1

about Realme C1 is its

a plastic build, but the

value-for-

which is priced at Rs 6,999.

attractive glossy design at

glossy appearance gives it a

money

The Flipkart-exclusive device

the back, unlike most of

premium look.

offerings in the budget

has a notch-based display,

the smartphones at this

It must be noted that the

smartphone segment,

Qualcomm Snapdragon

price range which are not

glossy plastic body has both

Realme has emerged as a

450 processor and a dual-

so beautiful. Although

pros and cons. While it

name to reckon with in less

rear-camera module. We

Realme happens to be

makes the phone light, it also

than a year in India. The

had a burn test of the device

among the first smartphone

attracts fingerprints easily.

Chinese brand has been

on parameters that grab

brands to experiment with

The smartphone is available

targeting youth ever since the

eyeballs.

the gradient design in their

in Blue and Black colour

budget offerings, Realme

variants. It is comfortable

C1 has compromised with

enough to hold in your hands

the gradient design to keep

that you will not feel Realme

launch its first smartphone, the Realme 1 in May this

Design

year. The company recently

The first and foremost

76 | november 2018

MYMOBILE

C1 big or slippery.

Display

smartphone is powered by the Qualcomm Snapdragon 450

controls. As far as the performance

automatically makes your face when you take a selfie.

processor, paired with 2GB

is concerned, the device

The smartphone sports a 6.2-

of RAM and 16GB of internal

handles day-to-day operations

Battery

inch HD+ full screen display,

storage, expandable up to

quite easily. The processor

If we talk about its battery, the

stretched in a 19:9 aspect

256GB with a microSD card.

is not tuned to handle heavy

smartphone is powered by a

ratio, with a screen resolution

The phone runs Android 8.1

applications such as games,

4,230mAh battery that lasts

of 1440 x 720 pixels. The

Oreo covered under the Colour

and the built-in 2GB RAM

for a day and a little more on

screen has a notch on the

OS 5.2 user interface, which is

falls short at times. But, the

normal usage, which includes

top, accommodating the front

similar to the interface of Oppo

phone works smoothly when

streaming videos, internet

camera, earpiece and sensors.

smartphones.

used for apps like YouTube,

browsing and playing games.

Facebook and WhatsApp. If

Since the device does not

The mammoth screen size

One of the most significant

with a notch makes Realme

features of this phone is

it’s casual and light games like

support fast charging, it takes

C1 an interesting product in

that it supports face unlock,

Candy Crush, Subway Surfers

about three hours to charge

this price segment. Moreover,

which is quick and works

and Temple Run 2, you can

from zero to 100 per cent.

the display quality is also

well. Although it does not

play them smoothly without

top-notch, viewing angles

work properly, the gesture-

much lag.

are above average, and the

based navigation makes

colour rendition is decent.

Realme C1 the only entry-level

Cameras

The outdoor visibility is not so

smartphone to have such

In terms of the optics,

Realme C1 has good

the Realme C1 features a

looks, solid build quality,

dual-camera set-up on the

big notch-based screen,

09 /10

back, with a combination

capable processor and a

of 13-megapixel primary

powerful battery. Although

sensor and a 2-megapixel

its optics department is

secondary sensor for depth

not that good, the overall

sensing. On the front, there

camera performance yielded

great. The screen is reflective

verdict

in nature, which makes it difficult to read the text in

Looks

Conclusion What can you expect from a device priced at Rs 6,999?

direct sunlight. The sunlight

Quite decent

legibility could have been

Cameras

07 /10

Performance

08 /10

Battery

09 /10

is a 5MP shooter for taking

satisfactory result that was

09 /10

selfies. The camera does a

to be expected from an

reasonably good job, and the

entry-level phone. The

photos are sharp and detailed

Realme C1 has strengths

with colours close to the

in almost all areas. There

notched screen is not properly

source. However, in low- light

was no noticeable call drops

optimized for several apps.

conditions, the performance

while tasting the device with

It might be a frustrating

of the camera is average. The

the Jio SIM. I wonder why

low-light shots come out gritty

the company came out with

and blurry. The selfie camera

only face unlock and not the

delivers similar results – good

fingerprint scanner. Anyway,

in day light but struggles in

it’s a matter of personal

low light – although it comes

choice. n

better. It’s worth noting that the screen is quite decent for watching videos and playing games as you get some wide array of colours. It’s a matter of concern that the

experience for some to play games, as most of the part is hidden in the top.

Performance The all-new Realme

Average

Matches

Lasts long

Value For Money Worth It

OVERALL

PROS Glossy Design

84%

Cons Could be the Camera

(For detailed specifications, please refer to My Guide)

www.mymobileindia.com

with AI beauty mode that

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Xiaomi POCO F1 Close to Perfection

iaomi has

became my friend and I used

tag it comes with. Easy to

â&#x20AC;&#x2DC;POCOâ&#x20AC;&#x2122; branding. I got the

arguably swept

it for a while to know how it

hold and lightweight are the

Armored Edition of the device

people off their

really is. Here is what I think

two primary adjectives we

with a back panel made of

feet with its

of it.

might need to describe the

DuPont Kevlar, adding more

smartphone. And this is not

spark to its design. The

the only trait it has, it has all

front has a top notch which

really affordable premium smartphones. Furthering

Design

this venture, it recently gave

The POCO F1 is a

birth to a sub-brand, dubbed

device which is

along with the necessary

POCO. The first device under

nicely designed

sensors. The front features

the brand- the POCO F1

for a price

includes the selfie camera

really thin bezels. The left hand side of the smartphone has a dedicated SIM tray while the right hand side has the volume and power on/off buttons. The top portion is home to a 3.5mm audio jack and the bottom end comprises speaker grilles and a USB Type-C port. Even though the notch is something we are too bored of seeing, the POCO F1 has scored pretty well in the looks and design department.

Display The POCO F1 comes with a 6.18-inch Full HD+ display with a notch, providing us with thin bezels. The smartphone has an aspect ratio rated at 18:5:9 and a pixel density configured at the premium feels attached

option to hide the notch too.

to it and feels

It has a well-lit display along

just so right on

with all the icons appearing

the hands. The POCO F1 has two cameras at the back, placed vertically in the middle followed by

78 | november 2018

403ppi. It comes with an

quite finely. The viewing angles are fine too. However, the display is slightly reflective. The display has the

a fingerprint scanner. To

Reading mode which reduces

its right stands a LED flash

the blue light emission, the

and the bottom part has the

Night mode for ease of usage

MYMOBILE

during low-light conditions

to images prior to or post

and the ability to adjust the

clicking and had the Short

contrast and colours of the

Video feature to make videos

screen in accordance to one’s

reminiscent to the ones made

preference.

on Snapchat and Instagram.

Tried Tried& &Tested Tested

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Overall, the cameras were

Cameras The camera department serves

quite a treat to use and bring out the camera-obsessed

as one of the highlights of the

nature we all tend to have.

smartphone, accredited to the

Performance and Specifications

dual cameras and AI-based camera capabilities. The POCO F1 has a dual-camera setup rated at 12-megapixel and 5-megapixel with Dual Pixel Autofocus. The frontfacing snapper stands at 20megapixel and supports Super Pixel technology. Starting with the primary camera sensors, I tested the smartphone in most of the photography conditions and I was pretty impressed with the results. The images produced were woven with intricate details, however, were a bit processed at times. The Portrait mode worked

The POCO F1 is powered by octa-core Qualcomm Snapdragon 845 mobile platform with LiquidCool Technology to avoid heating of the smartphone. Out of the three RAM/ROM variants (6GB RAM/64GB ROM for Rs 20,999, 6GB RAM/128GB ROM for Rs 23,999, and 8GB RAM/256GB ROM for Rs 28,999) we get, I got the bigger 8GB RAM/256GB ROM Armored Edition one (for Rs 29,999) and my experience with it was just amazing.

pretty well and the USP- the

verdict

AI Scene Detection could do wonders. Coming to the front camera, the selfie snapper clicked decent images, both in the Portrait and the

I could feel the smoothness

09 /10

Looks

Premium Looks

low-light conditions. The

pretty neat and lag-free. While

fingerprint scanner at the back

playing heavy games such as

did a great job too.

Doesn’t Stammer

10 /10

The Perfect Option

OVERALL

86%

to some aspects of the face such as the tone and the eyes

Additionally, the camera app allows you to add filters

Asphalt 8 or the very popular PUBG, the device produced

Conclusion

good graphics and did not get

The Xiaomi POCO F1, starting

prone to overheating which

at just Rs 20,999 changes

tends to happen upon the

the definition of a flagship

usage of such games.

and proves to be a true budget

The 4,000mAh battery

and add smoothness to the

to my liking.

to detect my face even in

Snapchat, and WhatsApp) was

Value For Money

processing which wasn’t really

IR sensor was really quick

08 /10

my images blemish-free and

the images were proof of

of the mandatory social media

Performance

Lasted more than a Day

resultant images. However,

Unlock feature which uses

08 /10

Pretty Decent

mode allowed me to make

helped me make changes

Furthermore, the Face

for the various tasks. My usage

Cameras

08 /10

the advanced Beauty mode

organized and bloatware UI.

apps (Facebook, Instagram,

Battery

normal mode. The Beauty

while using the smartphone

PROS

Cons

Processed Processor and Cameras Images (For detailed specifications, please refer to My Guide)

www.mymobileindia.com

flagship with high-end specs.

with support for Quick Charge

I could not really find major

3.0 tech ensured long usage

flaws in the device to not go

and my normal and gaming

for it. My verdict is a big yes

usage lasted for hours which

for the POCO F1, meant to

was great. Android 8.1 Oreo

serve most of the purposes on

with MIUI skin’s added

the budget. n vanshika@mymobile.co.in

features ensured a clean,

november 2018 | 79

Tried & Tested

burntest

Oppo Find X

Has the ‘X’ and the ‘Wow’ factor

ppo has ‘Find’

the phone a distinct look

well just you can see logo

the music track plus it takes

a perfect way to

and it catches eyes of

of the company. The top of

dust with it when the module

mix innovation

the people even when it

the phone sports nothing as

pops up and goes down. The

with revolution

is sporting a glossy rear

well just the ambient light

popping up of module does

by launching the new Oppo

surface. The aerodynamic

sensor but the top side of

not slow down the unlocking

Find X. The company has

finish of the phone is also

the phone is the part where

of the phone. The phone does

continuously thrived towards

great with sharp curvy corner

the company has played its

not sport fingerprint sensor

achieving new feat in its

allowing comfortable holding

trick by making it able to

as well.

journey till now and the new

experience. The phone has

move up when you need the

Oppo Find X to some extent

plain body texture with no

camera sensor. The bottom

Display

resembles the launch of its

extra addition of camera

of the phone has mono

The 6.4 inch AMOLED

twin company Vivo which was

sensors whether be its rear or

speaker grille, USB Type-C

display of the phone in true

Vivo NEX launched before the

selfie camera. The phone has

port and the SIM tray. The

sense is a Full View Display

launch of Find X. Oppo in

complete glass body which is

left side of the phone is

with Arc screen and this

recent times has flooded the

quite tough glass and hardly

sporting the volume rockers

screen type is very similar

Indian smartphone market

attracts any scratches but it

while at the right side lies

to what we have already

with lots of option and the

is highly prone to smudges.

the power button.The new

seen in Samsung S9 and

addition of Oppo Find X in its

The front fascia of the phone

Oppo Find X just offers the

there is no notch on display

high ranged section is for sure

is complete full display and

pin code password and face

giving a complete sense of

to take on other companies

when we say complete full

unlock feature. The face

full display. The screen ratio

producing smartphones of

display it means it has no

unlock feature of the phone

of the phone is of 19:5:9

similar range like Note 8,

notch and no such other

is spot on target and works

with body ratio of 93.8. The

OnePlus 6 and others. Here

things present on the display.

with full accuracy even at

screen space is enormous

in this review of ours we will

Oppo has decided not to

night with no presence of

and you get more than

be providing insight whether

follow the herd culture like all

light even then the face

enough space to perform

the new Oppo Find X holds

other smartphone companies

unlock feature unlocks the

your tasks. The screen of

what it takes to be in the race

and the necessity to stand

phone immediately. But

the phone attracts a lot of

and to attract the buyers.

different led Oppo to have

what is catchy is that the

attention and while our

a revolutionary mode of

camera sensor pops up every

testing period it got attention

accommodating the camera

time you press the power

of many people so you can

The new Oppo Find X has

sensors and providing true

button which turns out to be

say that the phone has

sizzling body with attractive

full view display. The rear

irritating when you just want

surely that wow factor. The

combination of color giving

side is completely plain as

to see the time or change

screen is well visible even in

Design

72 | november 2018

MYMOBILE

Tried & Tested

burntest

verdict Looks

10 /10

Mesmerizing, Bezel-less

Cameras

09 /10

Performance

09 /10

Hardly Misses Top Notch

09 /10

Battery

In Harmony

Value For Money

Masterpiece, if you can afford

OVERALL

09 /10

92%

bright sunlight conditions.

it when you are enjoying

The color production is spot

any video. The company

on and no doubt the colors

has tried its best to give you

are very bright, vivid and

feel of complete display and

punchy. The display in every

even have succeeded in it.

sense is full display like it

Corning Gorilla Glass 5 is

does not even have navigation

assigned to protect the phone

keys on screen and to back

and the screen does not get

out from any app u have to

any scratch even when used

touch the lower right side

roughly. You can even get

of the phone but if you are

the feel of iPhone by using

not comfortable with this

Assistive Ball feature of the

feature you can always opt

phone which brings the small

for virtual navigation keys available in settings

PROS Design, Design, Design

Cons

plus you can hide

Misses IPX and Fingerprint

circle on display.

Platform Oppo Find X has a power to turn into complete beast mode in terms of performance with the help of its powerful processor Qualcomm Snapdragon 845 processor with octa-core where four cores are clocked at 2.8GHz Kryo 385 Gold whereas the other four are clocked at 1.7GHz Kyro 385 Silver. The phone does not slow down even for nano second while working, multitasking is as smooth as it gets and you can literally use as much as apps you want

(For detailed specifications, please refer to My Guide)

www.mymobileindia.com

november 2018 | 81

Tried & Tested

burntest simultaneously and the

phones. Oppo Find X so far

holds such power that

2160p@30fps,

phone wont heat a bit. The

has the best camera which

even when you zoom in to

1080p@240fps, and

gaming experience is best as

I have ever seen in any

capture images the quality

720p@480fps while with the

well with no decline in the

Oppo phones. The camera

of the image does not seem

selfie camera you can record

graphics of the game and no

delivers image exact in the

to lose its original context.

at 1080p@30fps.

heating of the phone. Games

same manner which you see

The daylight images are

The phone has kept in

like TEKKEN and Asphalt 9

through your eyes keeping

brilliant no doubt but the

mind about the game lovers

were running simultaneously

all the original and natural

images captured at night are

by providing Game Space

even then the phone did not

detail intact but you can

equally brilliant as well. We

feature which offers three

heat up or exhibited any lag

always opt for effects to suit

did not find any lag in the

modes like High, Balance,

in its functioning. All the

your preference. Oppo Find

camera functioning but you

and Low mode which

power which the new Oppo

X has motorized pop up dual

have to clean the camera

can help to manipulate

Find X possess is driven by

rear camera sensor with

sensor because whenever

the performance and

the 8GB RAM of the phone,

the primary sensor being of

the camera pop ups it takes

consumption. The phone

like literally you can enjoy

16MP with an aperture of

dust with it while going back.

automatically adds games to

anything on this phone and

f/2.0, PDAF, OIS whereas

The motorized selfie camera

Game Space which frees the

the processing of the phone

the secondary sensor is of

is of 25MP with an aperture

RAM, blocks notifications

won’t get hampered down

20MP and has an aperture of

of f/2.0 and auto HDR. The

and allots maximum

a bit. The phone offers 256

f/2.0. The images captured

selfies are AI driven and are

bandwidth to the game.

GB of internal storage and

are brilliant and the camera

in brilliant quality. The selfies

has no slot to expand the storage but with

captured at night are no less in quality

Battery Oppo Find X has 3,730mAh

256GB of ROM

although the phone

non removable battery

do you really need

lacks front flash it

and during our test period

to expand the

delivers selfies with

thephone lasted throughout

storage?The operating

great quality. Overall

the day with a single full

system of the Oppo

the cameras of the

charge. The charging of the

Find X consists of

phone are brilliant

phone is taken care by the

ColorOS 5.1 on top

but the selfie

VOOC fast charger from the

of Android Oreo 8.1.

camera of the phone

company and it charges the

The UI offers various

somewhere lacks

phone rapidly. The phone

features like gestures

the originality which

does not heat a bit even when

way of interacting

you wish to see in

charging the phone.

with the phone,

high price ranged

Smart Call, Smart

smartphones. To

Conclusion

driving feature etc.

sum up about the

No doubt that Oppo has done

camera section

a commendable job with

we can say that it

Oppo Find X. the beauty of

The one field

holds the power to

the smartphone leaves you

which Oppo

thrill you with its

completely mesmerized so

aimed from the

performance.With

does the performance.Oppo

very beginning

the rear camera

Find X is a masterpiece if

is the camera

records video in

you can afford it at around

Cameras

power if its

three variants

phones and

which are

Rs 59,000. There could have been few additions to it

over the period

such as IPX rated, Wireless

of time the

Charging support but

company has

nevertheless, Oppo Find X

delivered brilliant

has the ‘X’ factor in it. n

camera sporting

82 | november 2018

haider@mymobile.co.in

MYMOBILE

iVOOMi Innelo 1 An Average First Attempt

f late we saw the

USB port while the top part is

birth of various

left bare.

sub-brands by popular tech

companies in the mobile world. Hopping onto the

In totality, the Innelo 1 is pretty decent and goodlooking device.

same bandwagon, iVOOMi

Display

too launched its sub-brand

The Innelo 1 spans 5.85-

in India- christened Innelo,

inch and supports HD

leading to the launch of the

resolution rated at 1,520

Innelo 1. I got an opportunity

x 720 pixels. The highlight

performed most

to use the Midnight Black

is the notch present at the

of the tasks quite

one (other options being

top along with an aspect

Pacific Blue, Persian Red and

ratio configured at 19:9 for a

Platinum Gold) and this is

bezel-less experience, which

what the litmus test result is:

however, is not fully achieved.

Design

The display is adequately lit and the icons’ appearance

The Innelo 1 follows the

is quite decent. Additionally,

design ethos of the various

the display has the Adaptive

other smartphones present-

Brightness option which

thanks to the notched display.

adjusts the brightness levels

However, for the price, the

in accordance with the

Innelo 1 is a decent-looking

surroundings for easy usage.

device. The smartphone

verdict

is really lightweight and fits perfectly in the hands, ensuring easy usability. Aesthetics-wise, the Innelo 1

Looks

09 /10

Good Looks

internal storage. While the device

decently, it could

Cameras The smartphone has a 13megapixel primary shooter along with LED flash, while the one at the front is rated at 5-megapixel. Starting with the rear camera, I tested it in various shooting conditions and the result was not so impressive. The images appeared way too grainy and lost the clarity. The Beauty mode and the Intelligent HDR worked just fine. The front camera was

Cameras

has a single-camera setup at

Average

07 /10

the back along with LED flash

Performance

07 /10

with or without Beauty mode,

08 /10

details when zoomed in.

at the top-left corner. This is followed by a fingerprint scanner in the middle and the

Average

Battery

Lasted a Day

Value For Money

‘Innelo’ logo. At the bottom,

Can be an Option

there is design and marketing

OVERALL

accredited to iVOOMi.

09 /10

80%

with the usual assortment of sensors. The right side houses

PROS

a dedicated SIM tray and the

Design

power on/off button, while rocker. The bottom part has

but too, lacked the intricate Among this, there is the new FaceCute camera feature which allows you to take short videos, much like on added AR filters.

camera at the top along

the left side has the volume

able to take decent selfies,

Snapchat and Instagram with

At the front, there is a selfies

Cons Average Images

(For detailed specifications, please refer to My Guide)

speaker grilles and a micro-

www.mymobileindia.com

Tried & Tested

burntest

Performance and Specs The Innelo 1 is powered by quad-core MediaTek MTK6737H, coupled with 2GB of RAM and 16GB of

stop stuttering which was a turn-off. The touch eventually became quite slow, leading to difficulty in launching apps. The 3,000mAh nonremovable battery was a positive with it lasting more than a day on a single charge and charged in a shorter period of time. The Android version 8.1 Oreo ensured a neat UI. Additionally, the fingerprint scanner and the Face Unlock features were decent, however, were not too quick.

Conclusion The Innelo 1 retailing at Rs 7,499 proved to be a decent option of we look at just the design. With not-so-great performance and lagging issues, the device stands against the likes of Nokia 2.1 with a bigger battery and Xiaomi Redmi 5 with better processor. However, if you wish to try out the new brand, you may head to Amazon India and grab one! n vanshika@mymobile.co.in

november 2018 | 83

Tried & Tested

burntest

S-based lifestyle

The Venue headset comes

audio brand

in Black and Crimson White

Skullcandy

colour options. We bring to you

recently

our hands-on experience of the

expanded its wireless

wireless device which is made

headphone line-up in India

for the music lovers.

with the launch of Venue,

Skullcandy Venue

Custom-tuned to Deliver Music you can Feel

84 | november 2018

which offers an immersive

Design

listening experience that

Skullcandy has kept things

allows you to discover your

simple and intact with the

audio in a whole new way.

Venue, which features a strong,

Priced at Rs 18,999, the

lightweight design crafted with

new headset offers a noise-

premium materials. The Venue

canceling experience designed

has a matte plastic build

for everyone - co-workers,

with a headband for precise

roommates and commuters

ear-to-ear fit. Its circumaural

struggling to find their own

earcups are heavily padded

space in shared working, living

and quite comfortable, as is

and traveling environments.

the padded underside of the

MYMOBILE

headband. The left earcup

headphones work in passive

removing your headphones. In

is equipped with Rapid Charge

sports the Power button and

mode. There is no difference

regular ANC mode, the Venue

technology- just 10 minutes

ANC button, as well as status

in audio performance between

does a solid job of eliminating

of charging gives you five

LEDs that keep you apprised

wired passive mode and

noise.

hours of use. Standing true

of battery life, whereas on

wireless mode. Along with the

the right earcup, there are

audio cable, the Venue also

Functionalities

three buttons- a central

comes with a micro USB-to-

Whether you’re commuting

quickly in the first few

multifunction button for

USB charging cable and a

on the subway, tuning out a

minutes, which is good enough

playback/call management/

flat, zip-up hard shell case to

roommate’s TV, or escaping

for four to five hours of use.

voice assistance, and plus/

keep things in order where the

the distractions of an open

minus buttons for volume

earcups rotate to flatten and

office, Venue helps you create

Conclusion

adjustments and track

fit inside.

your own quiet space. The

Venue is heavy on the bass,

active noise canceling function

sculpted in the highs.

filters out unwanted noise so

Although it does not have an

navigation. The bottom panel

to the company’s claim, the earphones’ battery charges

of the right earcup also houses

Performance

the connection ports for the

The active noise canceling

all you hear is your music.

extraordinary audio output

included audio and charging

(ANC) technology in Venue is

The ANC activation creates a

to impress the purists, its

cables. The onboard voice mic,

designed to deliver powerful

kind of vacuum inside the ear

sound works fairly well for

located on the side panel of

performance. When users do

cups, which is apparent during

many music enthusiasts.

the right earcup, works in both

need to tap into the outside

music playback, and even

Interestingly, Venue comes

wired and wireless modes—

world, Monitor Mode easily lets

otherwise.

loaded with features that

the included audio cable has

them hear their surroundings

no inline remote or mic.

with just a push of a button.

embedded with a technology

with a regular audio-listening

Pressing the ANC button

that allows you to track or find

experience. The ANC feature

to be the most distinguished

once activates the feature,

your headphone through the

is pretty decent. It works as

feature of this headset, can

after which pressing and

Tile application on a mobile

intended and adds to the

be used in wired mode as

holding turns it off. Pressing

device. The app allows the

overall utility of the earphones.

well as wirelessly. Hence, if

the button once while the

earphone to ring, making it

With a smart design, sturdy

you believe that plugging the

ANC is activated puts the

easy to figure out where exactly

build and powerful battery

cable in automatically kills

headphones in Monitor mode,

they are kept.

life, the Venue offers more

both the Bluetooth connection

which allows some outside

and ANC, you are wrong, as it

noise in. Operating this button

Battery

only unpairs the headphones.

can be a bit confusing at first,

Skullcandy claims the battery

Tile technology, which comes

Moreover, if you’re plugging

and sometimes it is hard to

life of Venue to be about 24

embedded with this device,

the cable in to preserve

tell whether one is in Monitor

hours (on a single charge)

makes it even more special. It

battery life, make sure you

mode or the ANC is simply

when using both ANC and

gives you way more peace of

disable ANC, or you will be

deactivated, but the ambient

Bluetooth. However, your

mind than you usually get with

draining the battery. If the

mics do a solid job of allowing

results may vary depending

battery is completely dead, the

you to hear everything without

upon its volume levels. Venue

other headsets. n ramesh@mymobile.co.in

The ANC, which happens

www.mymobileindia.com

The device comes

Tried Tried& &Tested Tested

burntest

make it a reliable daily driver

than just the audio-listening experience. What’s more, the

november 2018 | 85

Tried & Tested

burntest

JBL Endurance RUN in-ear Headphones The Go-to Audio Product

or all the music

RUN in-ear headphones are a

lovers, any audio

pretty basic pair of earphones

accessory is

with nothing too extra about

a must-have.

the pair. I got the combination

Catering to such basic needs,

of Yellow and Black hues for

Samsung-owned HARMAN,

the pair, with other colour

from time-to-time, launches

options being Black, Blue,

new products for us to adore.

Red and Teal. With a decent

for hands-free calling.

metro. I listened to most of

Amongst the wide range the

design, the in-ear headphones

Additionally, the earbuds

the genres and the audio

company has, HARMAN

are pretty comfortable to

are magnetic in nature

quality was above average.

recently unveiled the JBL

use and proved quite a

which ensured easy cable

The earphones were not prone

Endurance RUN in-ear

companion during my music

management for all of us

to sound leakage which was a

headphones. I got to use the

streaming program. The

clumsy peeps!

plus point.

pair and this is what my review

earphones can be worn two

for it is:

ways; in-ear or behind-the-ear

Endurance RUN in-ear

I was required to connect the

for an easy usage.

headphones are decently

earphones via a cable and the

designed and quite easy to

cable (thanks to the TwistLock

use.

and FlexSoft technologies)

Design The new JBL Endurance

The JBL Endurance RUN earphones are really lightweight and provide a

Overall, the JBL

was free from any tangles and

tangle-free music experience.

Technical Specs

The headphones come with

Going the technical way, the

physical activities. Among

a single in-line one button

earphones have a frequency

all, the bass and treble were

remote with microphone

range rated at 20Hz - 20kHz

fine too.

along with a driver size configured at 8.2mm. The pair comes with sweat resistance. Additionally, the earphones are

ensured smooth usage during

Overall, my usage period was above average. However, I certainly missed Bluetooth enablement.

Verdict

compatible with

The JBL Endurance RUN

all the devices

in-ear headphones, priced

coming with a

at Rs 1,599 are a pretty

3.5mm audio jack.

Performance As soon as I started using the JBL

decent pair of headphones. However, the not-so-amazing design clubbed with no Bluetooth make it overpriced. If Bluetooth isnâ&#x20AC;&#x2122;t much of a

Endurance RUN in-ear

requirement for you guys, the

headphones, the pair

sweat-proof nature coupled

became my go-to tool.

with an easy-to-use design is

The earphones proved to

enough for you to consider it

be a good audio accessory

an option. n

while I traveled in the

86 | november 2018

As there was no Bluetooth,

vanshika@mymobile.co.in

MYMOBILE

Apptastic

Feature

Ludis An App to Achieve the Desired Fitness Goal

ealth should be an investment and not an expense which becomes a good reason to

swear by this mantra. However, we in reality require a lot of motivation to ‘hustle for that muscle’ and end up giving up. Amongst the various fitness apps, we have a recent app, dubbed the Ludis app touted to be India’s first audio training fitness app, launched in June this year. I got the opportunity to use it to see for myself whether or not it encouraged me to reduce the inches:

About the App For the very basic information, the Ludis app is much like any other fitness app which serves the purpose of a helping hand to our fitness. However, this one has audio instructions to carry on with your workout. A set of various workout regimes

exercises assigned, and you can choose

(such as outdoor running, treadmill,

the desired ones by tapping on it. At the

weight loss, abs workout, elliptical,

top, there is the ‘Ludis’ name written,

strength building, stretching, indoor

along with the Facebook icon to the

(giggles). And taking out time for gym

cycling and even full body conditioning

right corner, redirecting you to the Ludis

or any other activity was really tough. I

workouts) has been added to the apps

Fitness app Members Facebook page.

started with the Beginners level (given my lazy nature) and the first few exercises

with the instructions provided by several

The second section is the ‘Trainers’

trainers, allowing you to get convenient

one which enlists the trainers associated

instructions while you perform the

with the app; currently there are just

exercises. Additionally, the app contains

three. The third section is the ‘Friends’

understandable and the instructions were

various levels- Beginners, Intermediate

section which provides you with an

quite easy to perform. The accumulated

and Advance, to ensure that the fitness is

option to invite three friends to work

articles were of great help when I just

taken care of step-by-step.

out together. The ‘Stories’ section is

wanted to know more, and the track of

the fourth one which lists down various

my workout was really helpful. For me,

fitness-related articles from various

the app scores pretty well to the kind of

websites for the extra information.

help it has provided me to lose weight.

User Interface The app is pretty simple and noncluttered one, divided into various

Lastly, there is the Profile section

which I could follow were really helpful. The trainers were audible,

However, audio-visual appeals more

sections for you to choose from. To get

which is all about you, with your workout

than just audio and this is what the

started with the app, the app will require

data for a better understanding of your

drawback I felt it has.

you to sign up with your phone number

weight loss initiative.

and mail or Facebook. This will result

Overall, the Ludis app is quite

in a WhatsApp message from Ludis on

organized and is an easy-to-use app.

signing up. Upon opening up the app, the ‘Workout’ section pops up with the

My Take

various workout regimes listed. Each

For me the app came as a saviour on the

category has a dedicated number of

days when I actually gained some weight

Availability The Ludis app is up for grabs for free via the Google Play Store for the Android users and the App Store for the iOS users. n vanshika@mymobile.co.in november 2018 | 87

Thought

Opinion

Trai Fines Service Providers For Poor Call Quality! But abysmally tiny penalties can hardly be a deterrent to service providers to mend their ways!

n a smug note, poor telecom

factors working in tandem to irritate users

days. But in all, the fines totally to just

service quality in India is

but service providers cannot shake off their

about Rs 55 lakh! About Rs 34 lakh fine

a great leveler! It doesn’t

part of responsibilities. And what appears to

was imposed on Reliance Jio while Idea-

distinguish between a prime

have emboldened them is the fact that they

Vodafone and Airtel were fined Rs 16.5

minister and a commoner – just like Aedes

have been getting away with just mild raps

lakhs and Rs 11 lakhs respectively.

mosquitoes. Barely few weeks back, facing

on their battle hardened knuckles.

However, no study or even credible

poor call service issues, Prime Minister

To chastise service providers over poor

estimates have been carried out by Trai

Modi had asked telecom officials to fix the

quality, Trai had recently imposed penalties

or any other research body as to what has

problem. His message definitely sent the

on telecom operators including Reliance

been the loss to consumers in terms of

babudom into a spin but it seems the sector

Jio, Bharti Airtel, Idea-Vodafone for slipping

additional bills and time consumed. But

regulator Trai (The Telecom Regulatory

over the quality benchmark norms for Q1

one can be fairly sure that it would run into

Authority of India) still believes that mere

2018. The penalties relate to call drops,

hundreds of crores! So who benefits? If

‘fine tokenism’ can spur service providers

percentage of calls answered by operators

service providers can make few hundreds

into becoming quality conscious gentlemen!

within a set timeframe, and requests for

crores by the wayside, why would they shy

Yes given, call drop is an outcome of many

closure of services complied within seven

away from paying miniscule penalties – a case of gold heist becoming legal by paying miniscule fines! For a sector which has been in a state of flux for over two years now, the name of the game has been customer acquisition and retention. Call service quality has been relegated to backyard as companies focus to increase their footprint or retain their turn via attractive tariff package. It suits all the existing telecom players to keep quiet on the quality front. But for the regulator ‘The Telecom Regulatory Authority of India’ or TRAI, the mandate is also to ensure that a certain quality of service is ensured by service providers. Frequent call drops had caused a major uproar not long back and continue to be a bane for consumers. Trai has been taking steps to improve call service quality. In July, it had come out with a new quality norm for 4G to check issues like voice muting. But for now, it appears Trai’s soft raps are no deterrent to service providers whose primary focus is now to increase or retain their consumer base! n shelley@mymobile.co.in

88 | november 2018

MYMOBILE

Market Insight

Huawei And Lenovo Rework Their India Strategy Manufacturing in India to be the key to increased footprint in the growing smartphone market

s of now, India remains the only large smartphone market which is still growing and the growth story is

likely to continue for quite some time, unlike what is happening in China or the USA or for that matter the EU. And the government has been quite keen, rather insistent that brand owners make in India rather than just treat it as an importer’s paradise. Manufacturing in India has its own immediate and long term advantages too. A rather stiff import duty of 20% is charged on handset devices. India being a price sensitive market, offsetting this duty can give competitive advantage to brands. Some brand owners such as Xiaomi and BBK Corporation (Owner of brands Vivo, Oppo and One Plus) were quicker to respond to this message while for many others, the decision to make in

plant at Sriperumbudur near Chennai.

Lenovo, the other Chinese electronics

India remained a work in progress. But

The company also has a R&D centre at

major, which was somewhat confused

increasingly they have realized the

Bengaluru, which also works on handset

or even complacent about its India,

advantages of building a manufacturing

innovations and development. However,

has now woken up and announced

base here.

it has increasingly realized that to achieve

the plan to manufacture handset

The latest to hop the bandwagon are two

its rather stiff target of 10% of Indian

devices in India to gain a long term

top Chinese electronics giants – Huawei

smartphone market, it needs to have a

stable presence in Indian market. Lenovo

and Lenovo. Huawei recently announced

well spelled out and more robust ‘Make in

recently announced that it plans to

that it planned to manufacture 90% of

India’ strategy. Once popular brands such

increase mobile production capacity

all its smartphones in India by next one

as ‘Gionee’ which did not have a clear cut

by nearly ten times taking the total

or two years.

India manufacturing plan have nearly

manufacturing capacity to one million

disappeared from the market.

units per month by 2019. To be fair to

Huawei Technologies Co Ltd, the Shenzhen based nearly USD100 billion

However, as per reports, Huawei does

Lenovo, it had announced its increased

electronics corporation, wishes to corner

not have plans of manufacturing PCBs

manufacturing plan way back in April

10% of Indian smartphone market but it

locally in the near future but is willing

2017 but had slowed down to study the

had lacked a robust manufacturing strategy

to buy components from third-party

impact of new GST rollouts. Currently, it

for India, though it started manufacturing

local manufacturers. Huawei is also very

is making handset devices at Flextronics

a larger chunk of ‘Honor’ range of its

aggressive about having a big foothold in

factory near Chennai. n

smartphones in India at its Flex supported

the future 5-G infrastructure roll-out.

www.mymobileindia.com

team@mymobile.co.in

november 2018 | 89

face to face

“We are changing the notion of gaming laptops to be bulky and heavy” Gaming on PC was never that exciting the way it is now, thanks to the companies coming up with their own series of laptops especially catering to the needs of gaming enthusiasts. Republic of Gamers (ROG) by Asus, a Taiwanese tech major, is one such brand that satiates the desire of a hardcore gamer with its unique offerings. ROG, in fact, is a name to reckon with among Indian consumers as well. To discuss more about the brand, its market position and more, Ramesh Kumar Raja had an interaction with Arnold Su, ROG & PC Head, Asus India. Arnold also talked about the company’s India-centric approach to be a dominant player in the gaming category. Excerpts: India is a highly cluttered market with each

the number of distributors to 10,000.

player trying to get the maximum share of the

By the end of 2019, we would also be

pie. How do you stand out in such a scenario?

adding 7 more ROG stores, taking the

It is indeed exciting to be operating in the

total tally to 10. Additionally, withstanding

Indian market presently. As a market, India

the rise of digitization in India, we have

offers a unique combination of challenges

also partnered with several leading

and opportunities. We have been able to

e-commerce portals and thus, maintain

tackle competition and yet maintain our

optimum contact with our users through

position amongst the industry leaders by

the digital mediums.

focusing on two key aspects: innovation and outreach.

With these two crucial factors playing together, we are able to break through the

At Asus, we are eternally committed to innovating. Some of our recent innovations

clutter in the industry and maintain strong relations with our end users.

include the groundbreaking ScreenPad offering the next-level intelligence in

Republic of Gamers (ROG) is something

ZenBook Pro Series, the Desktop-inspired

that makes Asus a name to reckon with,

Keyboard with OverStroke technology, and

especially for the gaming enthusiasts.

the RangeBoost technology ensuring

What are the other key offerings to the

no blind sports in Wi-Fi connectivity

Indian consumers? ROG, as a concept,

for a seamless gaming and

is certainly popular amongst the young

computing experience. In terms of the outreach,

86 | october 2018

audience and passionate gamers that we strongly cater to.

we are present across

In addition to our ROG offerings for

India with 100 exclusive

the passionate gamers, we also appeal

partner stores and

to the professionals with our ZenBook

6,000 distributors.

series. The ZenBook Pro offers effortless

By the next year,

and power-packed computing for the

we intend to add

ambitious professionals, who require

100 more exclusive

their gadgets to be just as edgy and high-

stores and increase

performing.

MYMOBILE

In Conversation

face to face

Online or offline – which platform is more

Lastly, the young professionals

effective from the revenue point of view for “We always Asus, especially in the ROG segment? work for better integration laptops in this series are light-weight Online segment is growing really of software and hardware and aesthetically pleasant, thus fast because of the wide variety of resonating with the young and choices available to the consumer. between devices like; there is modish audience that is always Also the process of selection and inbuilt Xbox controller connection on the go and prefer to carry their payment is seamless and relatively chip in our high end ROG model, notebooks along. easier. However offline still happens to be the first choice for gaming and the software for mirroring Smartphones with bigger screen and laptops. mobile display on laptop high-end processors are emerging as a display for Asus big competitor/ challenger to the gaming Most of the Indian consumers are quite Phone” laptops. What’s your approach to it? As far price-centric. What is your parameter for and college goers have taken a liking to our VivoBook series. The range of

affordability in India? We have consistently

as gaming is concerned, smartphones and laptops cannot compete with each other.

work for better integration of software and

made an effort to price our products at

The user experience is entirely different. At

hardware between devices like; there is

the best affordable range keeping in

Asus, we design and create products just

inbuilt Xbox controller connection chip in

mind our Indian consumers. We have

for advanced user experience. A laptop still

our high end ROG model, and the software

extended warranty offer, EMI offer

has a bigger screen with a proper keyboard

for mirroring mobile display on laptop

ensuring affordability and ease of use for

which provides a completely different

display for Asus Phone.

customers.

laptops are also designed with narrow

What is your market share in India in the

from 60k INR and are at the most

bezel and are stylish. We are changing

laptop segment and where do you plan to

affordable pricing in the market

the notion of gaming laptops to be bulky

take it? We are currently at 7% market

currently in comparison to our

and heavy. Having said that we do not

share and aim to garner 10% market

competitors. n

compromise on performance. We always

share by end of the year.

gaming experience. Now our gaming

www.mymobileindia.com

Our gaming products are priced

ramesh@mymobile.co.in

november 2018 | 91

In Conversation

face to face

â&#x20AC;&#x153;CropIn enables farmers to do data driven farming providing precise advisory around the cropsâ&#x20AC;? Recently, an important project has been initiated by the Department of Agriculture, Government of Karnataka, in partnership with Bengaluru-based Agtech start up, CropIn Technology Solutions. With an aim to help farmers create more value for their crops and foster their socio-economic development, the project spans across 30 districts of Karnataka. Krishna Kumar, Founder and CEO, CropIn Technology spoke to Nijhum Rudra about the future of Big Data analytics, Artificial Intelligence and Geo-tagging in the concerned sector. Edited Excerpts: Can you please elaborate the business

working with conventional practices are

models of Cropin technologies? CropIn

still in the process to take the big plunge

largely works on a B2B business model

in digitization of farm operations. Though

catering to businesses at different levels

mobile communication and broadband

of the agri-ecosystem. It is important to

connectivity are at its best, there are

look at every sector and enterprise with

limitations in its penetration in rural areas,

a unique penetration strategy. Having

and there is much to improve with regards

said that, ours is a collaborative model for

to rural literacy. This subsequently affects

development agencies and CSR arms; and

our reach of expansion when working

for farming enterprises, it is on acreage or

directly with the farmer.

license-based costing. What is the future of Big Data analytics, What do you think are some

Artificial Intelligence, and Geo-tagging in

of the biggest technological

the Indian agriculture and what would be

challenges in the Indian

the added advantages? AgTech that uses

agricultural sector? How

Big Data analytics, Artificial Intelligence,

is your organization

and Machine learning is only in its initial

solving them with unique

phase of growth and there is a world of

solutions? In the AgTech

possibilities out there. Applications that

space in India, the

use these tools can empower the farmer

major challenge that

to reap the best benefits from the farm,

we have encountered

without having to depend entirely on other

so far, is adaptability.

stakeholders. By providing access to the

Adaptability is a

right information, these tech tools will

challenge in India

enable unbiased decision-making and

because a majority

a much better risk management, which

of agri enterprises

together will contribute to an incredible

who have been

economic growth. Geo-tagging will also go

MYMOBILE

a long way in delivering actionable insights by assisting these and many other technologies in the years to come. At this moment, the Indian farmers and the associates in this sector needs education. So, are you taking any steps to educate them about the advantages of the innovative technologies? As an initiative towards building climate resilience in India, the Ministry of Rural Development (MoRD), supported by the World Bank, has initiated the Sustainable Livelihoods and Adaptation to Climate

and strengthening sustainability across

We have a robust the board. CropInâ&#x20AC;&#x2122;s platform enables platform that has been program is currently being implemented farmer to do data driven farming and in 200 villages spread across four providing precise advisory around his widely adopted to monitor districts of Madhya Pradesh and crop. Every farm on Cropin platform over 3,500 crop varieties globally, Bihar, in partnership with National is monitored through satellite to covering 3.1 million acres and Rural Livelihoods Project (NRLP) detect anomalies and predicts and supported by the State Rural health and yield of crop every 15 helping agri-focussed organizations Livelihood Missions (SRLM). days. Our climate module monitors across increasing productivity, One of the interventions of the the changing weather condition on sustainability, traceability, project being provision of weatherevery plot and provides weather based agro advisory to farmers, based advisory. At CropIn, we believe financial inclusion, increasing SLACC has leveraged the climate-smart in the idea of democratizing data for farmers income, etc. advisory module developed by CropIn to all stakeholders, connecting the entire

In Conversation

face to face

Change (SLACC) Project. The pilot

help farmers adapt to climate change.

ecosystem through a common platform

The first of its kind advisory module of

and benefiting all the people through data

the project has thus far transformed the

them to disseminate information among

lives of over 20,000 farmers in the 200

farmers.

villages.

driven farming. India holds the record for the second-

Through this World Bank and NRLP

largest agricultural land in the world, with

Making farmers adapt to technology-

funded initiative, smallholder and

around 60% rural Indian households

based advisory was the biggest challenge

marginal farmers were also able to save on

making their living from agriculture thus

as they were used to traditional farming

consultancy/advisory costs. Furthermore,

creating a huge scope for agri-tech startups

practices that are no longer effective, owing

the project also supported women

in the country.

largely to the unpredictability of weather.

empowerment by employing many female

CropIn currently operates on a B2B

However, once they experience the impact

farmers and village resource professionals

business model by catering to agri

that technology is creating for them, they

under Mahila Kisan Sashaktikaran

businesses, Government, Development

see it is as a highly useful change. The

Pariyojana.

project empowered over 200 SRLM-

Agencies and NGOs at different levels of the ecosystem who engages farmers

appointed village resource professionals

What are your current business strategies to

at their backend. We have also made

to educate and empower farmers across

stay ahead of the curve and who are your

two strategic partnerships with major

the two states. These professionals, who

channel partners? CropIn adds value to all

international players in the sector.

belonged to the local communities, were

players in the agriculture ecosystem by

The viability of our model is justified

equipped with mobile apps to enable

increasing efficiency, scaling productivity

by the following statistics - 185+ clients

www.mymobileindia.com

november 2018 | 93

In Conversation

face to face present in 29 countries, 3.1 million acres

agriculture. This joint initiative has plans

unmatched. We are a full-stack global

of digitized farmlands, managing 265

to scale up to assist 4.15 lakh farmers

company that provides services across

crops and 3,500 crop varieties, benefitting

and cover a farmland area of over 3.4 lakh

the board. We have a robust platform

nearly 2.1 million farmers globally.

acres.

that has been widely adopted to monitor

You have recently partnered with the

What is your current market share and how

covering 3.1 million acres and helping

Government of Karnataka to boost productivity

much you are planning to gain in the coming

agri-focussed organizations across

and digitize farms. In this context, shed some

five years? Food and Agribusinesses form

increasing productivity, sustainability,

light on how this alliance helped you and the

a $5 trillion global industry - that is only

traceability, financial inclusion, increasing

agricultural sector? The project will assist

getting bigger. The total market size for

farmers income, etc. Assembling

farmers across 30 districts of Karnataka in

digital-based services is expected to

over 700 million data points, CropIn’s

following the right package of practices for

reach $4.55 billion by 2020. There are

platform now has gathered about 88 TB

cultivating crops such as paddy, millets,

570 million farms across the globe, which

of agri data that feeds our algorithms and

gram and groundnut. In this mutual

need to be digitised in 5-10 years to will

constantly refine them. Within a short

initiative, government will leverage

adopt data driven farming. 70 million

span of time, we expanded established

CropIn’s farm management technology

business owned farms will be potentially

our presence in a total of 29 countries,

solutions to help farmers grow the right

using Ag-digital solution. There are

and have tie-ups with various State

100,000 Agribusinesses

Governments of India that adds to

in India including MSME

our credibility. In addition, we are the

and Large enterprises -

technology partner of a project initiated

globally, there are 1 million

by the World Bank that promotes climate

MSME and Large enterprise

resilient agriculture in India.

over 3,500 crop varieties globally,

agribusinesses. Ag Credit market is $450

Moving ahead, do you have anything stored

billion which will need ag-

in your roadmap? CropIn is looking at

alternative data to increase

adding value to over 20 million farmers

their exposure in lending in

globally by 2020, and continue on our

the agri-ecosystem and bring

vision to make ‘Every Farm Traceable’

down their NPA by having

with technology. Our underlying mission

risk side of information

runs parallel to the Government’s vision

on their fingertips.

for the agri sector: to double the farming

crops and adopt smart farming techniques

$583 billion is insured liabilities in

income by 2022. We wish to go all out

and practices during the crop cycle.

ag insurance globally. In India alone,

across to our target audience and create

Instead of just focusing on increasing per

$109.38 billion agriculture loan was

new market avenues globally. With a

acre yield quantity, the government hopes

disbursed in 2013. 75 million farmers’

robust range of products in our portfolio,

to help farmers get optimal value for their

crops will be insured in 2018 in India.

we have work with more than 185+ clients

yield – a measure to ensure the economic

That is the opportunity that we are

across 29 countries and aim to expand our

wellbeing of farmers.

chasing.

footprint to position ourselves as a global leader in Ag-Tech.

This collaboration with Karnataka

In the next 2-3 years, we hope to achieve

government also gives us an opportunity

10 x growths and establish ourselves as

In the next few years, we are poised

to educate, enable and empower

a global AgTech company in the world.

to position ourselves at the TOMA (top of

farmers. Besides setting up a clear farm

We want to create a complete agri

mind awareness). We are also ambitious

management system in place, the solution

ecosystem for our clients with SmartFarm,

about collaborating with commodity

will leverage Machine Learning and AI to

SmartRisk, SmartSales, mWarehouse and

traders, connecting better with financial

help FPOs get insightful data points for

Acresquare.

institutions, expanding our business in

making the right decisions and guiding

Africa and Southeast Asia by partnering

farmers. In the larger picture, the tools

Highlight some of your uniqueness, which

with major league agribusinesses, and

provided as part of this solution will help

you think it can beat your rivals in the market?

more importantly, raising the next series

farmer organizations to bring consistency,

CropIn is an AgTech pioneer in India,

dependability and sustainability to

and ours is an experience that will remain

of financial equity. n nijhum@mymobile.co.in

94 | november 2018

MYMOBILE

Apptastic

Feature

Saveyra A Visual Communication App for India’s New-Gen Youth

ith more than 1.2

two decades of media

billion people of diverse

and technology expertise

cultural tastes and

to Saveyra.

beliefs, communication in India is

“Saveyra represents

a challenging proposition. Saveyra

dawn, a new beginning,

is designed specifically for a new

full of hope and

generation of India’s youth, who

optimism. The Saveyra

like to express identity, emotions

app infuses the distinct

and greetings with images. Saveyra

voices of India’s diverse

presents a visual language that

communities with a

celebrates both our unique identity and

modern sensibility, a

the diversity of our community. Built

union inspired by the

with love and teamwork, this language

colourful history and

helps us clearly see that we are stronger

tapestry of India itself,”

when we are together.

said Manish Jha, CEO of

App initiatives like these play an

Saveyra.

important role in redefining the

“Designed to be fun

chatting culture in India. Saveyra, the

and playful, Saveyra

app and keyboard, currently support

empowers a new

Hindi and English. It features avatars

generation of youth

and stickers depicting a variety of

with a positive self-

emotions, greetings, and expressions.

image. Rather than

Avatars and stickers are customized

using technology to

for the user based on seasons, local

divide people based

customs, and the user’s design of the

on gender, race, class,

avatar – Dil ki Baat, emoji ke Saath.

caste, religion, etc., the

Saveyra’s team is led by ESPN and

Saveyra team celebrates our

NFL alumnus Manish Jha. A mobile

differences, reminding us that all the

industry veteran, Manish brings over

world is indeed one family,” Jha added.

“Saveyra features avatars and stickers depicting a variety of emotions, greetings, and expressions. Avatars and stickers are customized for the user based on seasons, local customs, and the user’s design of the avatar” With offices in Bengaluru, Los Angeles and Madhubani, the Saveyra team collaborates across the world to bring the latest episode of what our ancestors started thousands of years ago when they started drawing on cave walls. Saveyra supports the major communications platforms, including Facebook, Twitter, Instagram, WhatsApp and Hike. Saveyra is adding new platforms all the time. Users can seamlessly browse for emojis and stickers within the keyboard and share their customized user created avatars. n team@mymobile.co.in

november 2018 | 95

Trendz

market insight

Smartphone Shipments Soar All Time High Indian smartphone market grew 24% QoQ and 5% YoY driven by strong shipments ahead of the festive season

ccording to the latest

Commenting further Jain noted, “The

performance, Karn Chauhan, Research

research from Counterpoint’s

record shipments happened at a time

Analyst, Counterpoint stated, “India’s

Market Monitor service,

when the Indian Rupee has hit a record

shipments surpassed those of the USA

India smartphone shipments

low against the US Dollar. This is already

during the quarter; the second time this

grew 24% sequentially and 5% YoY

impacting supply chains and product

has occurred. India is already the second

driven by strong shipments ahead of the

planning for the brands. Any inventory

largest smartphone market in the world

festive season. This makes it the highest

accumulation after the festive season will

after China; it exceeded 400 million

ever shipment in a quarter for the Indian

put brands under pressure as they may

smartphone users in June. Nevertheless,

smartphone market!

need to pass on the resulting price rises

the market is underpenetrated relative to

Commenting on the findings, Anshika

to consumers. Hence, this festive season

many other markets. As a result, top brands

Jain, Research Analyst, Counterpoint

is not only crucial for brands to target new

are expanding their reach in the country

stated, “Even though the quarter started

customers but also navigate the external

in a bid to acquire more customers and

headwinds”.

sustain growth. The success of new brands,

modestly, smartphone shipments picked-up and reached an all-

Commenting

like Realme, highlights the fact that the

time record due to strong sell-in

on the brand

market still offers growth opportunities to

“Four of by brands in August and the top five brandsSeptember. Key brands Xiaomi, Samsung, Vivo kicked-off their festive and OPPO - recorded campaigns early this year by launching new models individual highest ever as early as August. This has shipments in a single given them ample time to prepare and align with festive quarter” season sales across online channels that started from early October.”

new players if they have the right mix of market-entry strategies.” Commenting further Chauhan noted, “Four of the top five brands recorded their highest ever shipments in a single quarter. The volume growth happened in the mid-tier due to the consumers steadily migrating toward higher price points. The USD150-250 segment contributed to almost one third of the volume during the quarter as many new products are launching at this level.”

64 | june 2018

MYMOBILE

market insight India Smartphone Shipment Market Share (%)

Q3 2017

Q3 2018

XIAOMI

22%

27%

SAMSUNG

23%

VIVO

10%

MICROMAX

OPPO

OTHERS TOTAL Note : *OPPO does not include Realme

33%

23%

100%

Source : Counterpoint Research Market Monitor Q3 2018

Market Summary

“Realme became the first ever smartphone during Q3 2018 while top five brand to hit one million brands captured 77% share of the total smartphone market shipments within five months of during the quarter. launch across online channels In the smartphone segment, Xiaomi recorded while Nokia HMD refreshed its its highest ever shipments in portfolio with the launch of 6.1 India in a single quarter driven by the new Redmi 6 series and and 5.1 Plus, both of which expansion in offline channels. started well” Xiaomi also launched a new sub brand, Smartphone segment contributed to half of the total handset market

Pocophone, during the quarter in a bid to target the growing mid to high tier segment. The initial shipments of Pocophone were strong.

points out

Counterpoint.

OPPO shipments also increased during the quarter driven by refreshed product lines,

Samsung record shipments were driven

notably the F9 series. Transsion Group, led

by J series. Demand for J6 and J8 remained

by the itel, Tecno, Infinix brands continues

strong. Apart from this it also launched the

to grow in the smartphone segment in

Android Go edition, Galaxy J2 core, giving it

India. Infinix grew 65% YoY as it expanded

a much-needed offering in the sub USD100

its product portfolio in online channels to

segment.

take ground in the sub-USD150 segment.

Vivo shipments reached their highest ever as it refreshed its V series with the

Trendz

India Smartphone Market Share – Q3 2018

“India is already the second largest smartphone market in the world after China; Nevertheless, the market is underpenetrated relative to many other markets. As a result, top brands are expanding their reach in the country in a bid to acquire more customers and sustain growth” – Karn Chauhan, Research Analyst at Counterpoint

Tecno shipments also doubled YoY driven by the Camon series.

past year. Asus Zenfone Max Pro drove the

launch of the V11 and V11 Pro. The V11

Other brands that did well during the

shipments for Asus as it was one of the

series started well as Vivo focused on key

quarter included, Realme, Honor, Asus,

popular devices with 6GB RAM in the sub-

features like in-display fingerprint sensors,

and Nokia HMD. Realme became the first

USD200 segment. OnePlus 6 shipments

fast charging and improved camera

ever smartphone brand to hit one million

in premium segment remained strong as it

capabilities.

shipments within five months of launch

launched multiple offers during the quarter.

Micromax was back among the top

across online channels. Realme 2 was

This helped the brand to retain its number

five brands for the first time in two years.

the most popular model as users found

one spot in premium smartphone market.

Micromax, along with Reliance Jio, has won

the build quality (diamond design) and

Nokia HMD refreshed its portfolio

an order from the Chhattisgarh government

features (battery life) of the device attractive

with the launch of 6.1 and 5.1 Plus, both

under which it will be the sole supplier of

enough to drive upgrades in the sub-$150

of which started well. Nokia pivoted to a

five million smartphones to be distributed

segment.

new design language for the launches,

to the women and students in the state.

Honor shipments were driven by

However, Micromax’s shipments are likely

Honor 7A and Honor 9N. The breadth of

to decline following completion of the order

its portfolio in India has increased in the

www.mymobileindia.com

which was received positively by its target audience. n team@mymobile.co.in

november 2018 | 97

In Conversation

face to face

“VOTO Mobiles aspires to be one of the leading smartphone companies by offering its superior handsets at the most competitive prices” VOTO is a global tech organization engaged in development of the top-notch budget smartphones and introducing them to the global market. VOTO’s network and partners are worldwide including China’s domestic market in partner with China Mobile. The brand entered the telecommunication and consumer electronics industry with the introduction of feature phones in China. The brand expertise lies in the deadly combination of smart software and world class hardware to bring the best smartphones to its valuable customers. Nijhum Rudra spoke to Santosh Singh, National Sales Head, VOTO India about the current scenario of ODM in the Indian market and how VOTO is taking lead to strengthen the handset market. Can you please explain the business models

is facing? How VOTO is taking the lead in

research and development (R&D) and

of VOTO Mobiles and what is your current

solving the impediments? In 2017-18 over

product design expertise. In China we

mission?

225 million handsets were assembled/

have SMT lines which make devices

VOTO Mobiles aspires to be one of the

manufactured in India which was nearly

for several global mobile brands. VOTO

leading smartphone companies by

80% of the total market requirements.

always prefer in latest technology and

offering its superior handsets at the most

In last 4 years, India’s Mobile Handset

putting our best effort to the whole eco

competitive prices. Simultaneously, it will

and Components Manufacturing Industry

system of Made in India. The Emerging

generate tremendous value for its investors

have enabled the establishment of over

Manufacturing eco-system has bearing

and stake holders too. The company will

120 new manufacturing units and some

beyond Mobile handsets as it catalyzes

work in three tier model and launching

has come up in SMT which is most in

the overall electronics manufacturing eco

three smartphones under Rs 10,000.

demand but less available, due to cost

system too.

The initial projection is to sell more than

& lack of skilled manpower. Indian

a million smartphone units in India by

markets are price sensitive and CKD

What are your investment plans in the

the end of the ongoing financial year and

always seems in demand fulfilling the

Indian market for marketing & promotion?

aiming for at least two per cent of market

need of cost effectiveness but few ODMs

The company will invest Rs 500 crore in

share. As an ODM what do you think are some of the biggest challenges the Indian market

98 | november 2018

are having that facility. In China, VOTO’s

operations, marketing and promotions in

handsets are manufactured by Xunrui

the country. Initially we will go for BTL

Communications.

activities till the time we go at pan India

VOTO Mobiles leverages Xunrui’s

operation. Digital and Print we will do in

MYMOBILE

between the moment

higher. Industry leaders are also focusing

operation scale up. In

on budget smartphones which almost have

shop activities we will

all feature of a high end smartphone, like

do since launch through

we have Face unlock with our initial range

various ways. To create

which start from Rs 4,999, camera with

awareness, visibility and

multiple features, etc.

availability, will do various

Since better network connectivity in

campaign through digital

Rural and semi-urban area also added

platform.

to the benefit, so be the reason for longer batteries. Our most of the phones comes

What are your current

with bigger battery for longevity of usage

market share in Indian

and better experience of smartphone. We

market and how much you

are coming up with different screen size

are trying to achieve by end

in Top-notch which industry doesn’t have

of this FY? We have started

currently and it will be a differentiator.

our operation through couple of states initially

How VOTO is different from its competitors?

last month which will go at

In current scenario, every brand has

pan India level very soon.

higher aspirations where competition and

Currently three fourth of

expectation of customer is inching up day

the market is dominated

by day to have better. To give best offer in

by top five brands and we

affordable price segment is the effort of

are having our own plans

VOTO. So it’s about overall experience of

to make our presence. Last financial year witnessed 133 million(IDC) smart phone sale; we have plans to do more than a Million phones in current financial years(Six months) and by that angle will clock 2 percent of smartphone number in balance of the year. Please elaborate your plans for offline and online presence. Nearly 38 percent of all smartphone sold in India are now being

“Currently we are putting one or two product in online whereas three models will be in offline. Later on our online product will be different from offline in terms of specs & pricing”

purchased through online and the share

the association with the brand. From Sales to after sales services, we will delight the customer with our association. We aim to deliver innovative products with a technology which is ahead of competition with help of our R&D of Xunrui group. We believe that our products will be value for money with superior quality and good after sales service. We have 1000 service centers all across the country to provide better service to our customers.

is growing with each passing month which

one or two product in online whereas

was around 33 percent last financial year.

three models will be in offline. Later on

Elaborate your roadmap plans in the coming

The total Indian smartphone market was

our online product will be different from

years. Our roadmap in coming year will be

valued at USD 15 Billion in 2017, so the

offline in terms of specs & pricing.

quite simple. We will cater every segment,

online pie would be over USD 6 Billion

starting from budget smartphone buyer

currently. In this scenario, one would not

Are there any key technologies you are

to upgraded customer or repeat buyer

ignore Online and Flipkart and Amazon to

focusing in your price segment? As most of

with higher specs. We are targeting the

be the favorite haunt for online shoppers. At

the companies coming up with the latest

customer who is first time mobile phone

the other side a vast majority of people who

technologies and advanced features,

users and who will use 5K phone to 12K

do not have access or do not buy online,

today’s market competition has narrowed

or ever more in coming months. With our

apart from getting after sales services,

down to the pricing mainly. Better specs

best R&D we know what the technology

especially those who belongs to rural and

with affordable pricing are the mantra now

is coming in future, so VOTO is trying to

semi urban area. So we have strategized

a day and we are not apart from the market.

provide the best technology in affordable

ourselves to cater both the segment with

Currently there are 400 million smartphone

price. n

clear cut strategy. Currently we are putting

users in the country and number will grow

www.mymobileindia.com

In Conversation

face to face

nijhum@mymobile.co.in

november 2018 | 99

In Conversation

face to face

â&#x20AC;&#x153;Cleaning commands can be given to the robots using a smartphoneâ&#x20AC;? The trend of robotic floor cleaning is slowly but surely catching up in India, thanks to the ease of use and convenience brought in by smartphones and virtual voice assistants, such as Amazon Alexa. Cashing in on the trend is iRobot, a global consumer robot company that designs and builds robots that empower people to do more both inside and outside of the home. The companyâ&#x20AC;&#x2122;s Roomba series of robotic vacuum cleaner is making a lot of noise these days owing to its unique features that ensure spotless home, with a single command. To discuss the technicalities behind the innovative technology, its current market scenario and growth potentials, Ramesh Kumar Raja caught up with Pulak Satish Kumar, COO, Puresight Systems, the official distributor of iRobot products in India. Excerpts: How do you look at the evolution of robots in

The increasing popularity and proliferation of

Indian households, especially in the last five

smart-home or IoT devices is said to provide a

years? The uptake of innovative technologies

boost to the robotic home cleaning category.

such as AI, automation and robotics has

Is it so?

been massive in India in the past five years.

Yes, the increasing popularity and

The ease of use and convenience that

proliferation of IoT devices is driving massive

comes from robotic household cleaners

growth to the home cleaning technology.

has transformed them from novelty item

Families investing in smart-home devices are

in India to an essential staple. According

ensuring that they do not have to spend their

to research, the household robotic vacuum

time and energy doing tasks that they do not

cleaner market is projected to grow 15%

have to do. Chores like cleaning floors that

between 2017 and 2021. The increase in

are tedious and repetitive are thus passed

nuclear families has led to numerous

on to robo-vacuum cleaners. These smart

seniors living on their own. These

devices navigate across the floor, cleaning

individuals greatly benefit

thoroughly underneath furniture and beds.

from robots that aid them

The intuitive cleaning assistants are also

in completing household

capable of detecting dirt and focusing on

chores. For these

especially dirty areas. Being constantly

individuals, household

connected to the Wi-Fi, these robots can be

robots are quickly

used remotely which means individuals do

becoming the

not even need to be present in order to start,

new normal and

stop or pause a cleaning session. These

it is safe to say

commands can be given to the robots using

that the trend

a smartphone from anywhere across the

of buying these

world. The seamless technology that offers

products will only

utmost convenience to users is therefore

pick up pace in the

bound to be one of the most popular devices

coming years.

101 | november 2018

in the smart-home paraphernalia.

MYMOBILE

face to face Can you please elaborate about the

by affluent and aspirers set of consumers

technicality of these robotic devices in

who live in the major cities like – Mumbai,

today’s smart world and their impact on our

New Delhi, Hyderabad and Pune & other

lives?

important places from where we are

Robotic devices utilize innovative

garnering maximum demand. In the first

technologies including automation, AI

phase, we are aiming these cities to open

and IoT in order to offer intuitive, smart

flagship stores and appoint resellers and

gadgets that require minimal human

point of sales, backed up by authorized

intervention to function. As connected

service centers.

devices, these are constantly online

Online or offiline – which has been more

using the home Wi-Fi connection and

beneficial from the sales point of view?

can be operated using smartphones. The

All the sales channels including Online,

unparalleled convenience offered by such

Offline & E-Commerce (Amazon) are

devices can revolutionize the way we live our lives. By doing away with the need to

content lives. The legacy of 25 years of “Our integration robotic expertise itself embarks the with Amazon Alexa will make chores, people will be able to focus USP of iRobot products. on creative tasks that allow them Our integration with Amazon Alexa cleaning with iRobot to expand their horizons. They will will make cleaning with iRobot products even simpler than it already be able to utilize their efforts on products even simpler than it is. People will be able to start, stop other, more productive tasks and already is. People will be able to and pause cleaning sessions using still have a spotless home. start, stop and pause cleaning What is the current market share of sessions using simple voice simple voice commands. This will do iRobot in India and how is Puresight commands. This will do away with away with the need for lifting a Systems driving its growth? the need for lifting a finger to use the finger to use the iRobot app to iRobot app to commence the cleaning Currently the robot cleaner category is evolving and it’s too early to comment session. All they have to do is command commence the cleaning about market share. But we are Alexa to clean their homes and the job will session” anticipating greater demand in terms of be done. spend time and energy on household

market awareness and more players in the category in the near future. We will then

facilitating us to reach to more consumers

Unaffordable pricing and poor Wi-Fi/data

be in a better position to discern market

every day. At this particular juncture, it is

network are said to be some of the reasons

share.

very difficult to differentiate amongst

deterring people from adopting these robotic

Puresight Systems, the exclusive

these.

devices. Do you buy this argument? When

distributor of iRobot products in India,

How iRobot devices are different from other

can we see the prices coming down for

plays a key role in driving the growth of

competitive products in the market? Do also

general mass?

iRobot in the country. Through frequent

tell us something about the integration of

India has seen massive penetration of

sales, offers and price drops, the company

Amazon Alexa or other virtual assistant in

affordable mobile data and Wi-Fi services

makes sure that Indians can afford this

your products.

across the countries including Tier 2 and

marvelous technology and derive all its

The real differentiation that these robots

Tier 3 cities. Wi-Fi and data connections

benefits. Plus, the company also takes

bring to the customers is “Effortless

are thus more accessible than ever before.

steps to increase awareness about iRobot

Cleaning” as compared to the traditional

Further, a boost in the number of dual-

in order to boost sales and uptake.

way of cleaning. As our robots are

income households has left families with

Which are the areas from where maximum

constantly connected to your home Wi-Fi,

a sizeable amount of disposable cash that

demand is coming for iRobot products in

it allows individuals to get their homes

they are investing towards the upliftment

India?

cleaned without the need to be present

of their lifestyle. Thus, more people will be

We have noticed the huge increase

there. Through our devices, we aim to

attracted towards robotic devices that give

in demand of iRobot robotic vacuum

spread happiness. When people have

them freedom from menial chores such as

cleaners over the past two years. Since the

more time to invest in productive tasks

cleaning. n

early indication shows a greater demand

or with their families, they will lead more

www.mymobileindia.com

ramesh@mymobile.co.in

november 2018 | 101

In Conversation

face to face

“Smart TVs will be the new norm in near future” Like smartphones, smart TVs are said to be on their way to becoming one of the preferred mainstream products in India, thanks to the growth of digitization and data network which are said to be the most significant factors for the same. Ramesh Kumar Raja caught up with Jagdish Rajpurohit, Founder, CloudWalker, to understand how smart televisions have brought an altogether new viewing experience. He also discussed about the technologies and innovations that will propel smart TVs to rule the roost in time to come. Excerpts: How do you look at the emerging trend

are not inclined to compromise on the

favoured by the rise in digital content

of smart TVs in India and what are the

quality of content consumption. Latest

consumption. As the new set of Smart

key drivers? The ripples created in the

Smart TVs, with bigger screens, powerful

TVs are equipped with smarter solutions

economy by the emergence and growing

processors and OS, provide an immersive

like a content discovery and curation

popularity of Smart TVs can simply not be

viewing experience. Furthermore, with the

engine, users will find it much more

ignored. With Smart TVs, users get the best

advent of 4K-Ready Full HD Smart TVs,

convenient to consume digital content

of both the worlds – their favourite digital

users can now easily access the future of

on the bigger screens, thus fuelling the

(OTT) content delivered at bigger screens

entertainment and enjoy 4K videos on a

growth of the Smart TV market in India.

that they have always been comfortable

Full HD Screen, right in their living rooms

As the availability of low-costing and

with, and that too, in unrivalled quality.

without burning a hole in their pockets.

high-performing smartphones completely

In fact, as per a Netflix report published

transformed the market dynamics in the

by Recode, it was discovered that 70% of

What is the total size of smart TV market in

recent past, I expect a similar trend in the

its users preferred accessing content on

India and where it’s going? Will the smart

TV industry as well. With the availability of

Smart TVs instead of smartphones etc.

TV totally replace the traditional televisions

The growth of digitization is perhaps

in years to come? The TV market in India

the most significant factor for the same.

is expected to be worth USD 9 billion

Today’s users are tech-savvy, digitally

in 2021 and at present, the Smart TVs

active and therefore, there is an increased

already account for about 20% of the total

desire to access globally trending content

sales. Besides, with the entry of several

through digital mediums, such as the

global giants and Indian manufacturers,

mushrooming OTT platforms of today.

the Smart TVs are now available at highly

Furthermore, the present day users

102 | november 2018

competitive prices. The trend is also

MYMOBILE

affordable and technologically advanced

becomes the new norm. Perhaps the same

Smart TVs, the market dynamics will

inertia is coming in the way of mainstream

favour the Smart TVs.

prominence and acceptance of Smart TV.

How is CloudWalker different from others in

content on high-quality Smart TVs.

While data and bandwidth issues used to

a market dominated by big players? Besides

Like smartphones, there’s a continuous

daunt the mass adoption of Smart TVs in

televisions, pleases tell us about the services

innovation and technological improvements

the past, the infrastructure has greatly

you offer? CloudWalker is bringing the

going on in the development of smart TVs.

improved in India. Different telcos are

future of entertainment in India. As we

Unlike past, new players are coming up with

coming up with high speed and low costing

know, the 4K streaming is going to define

their own set of products with innovative

data plans and thus, the bandwidth issues

the next wave of content consumption.

features giving traditional brands a run for

will no longer affect the rise of Smart TVs.

The Smart TVs by CloudWalker are 4K-

their money. What’s your take on this? In

Furthermore, increased adoption will also

Ready, letting Indians access the future

this age of technology, consumers are

inspire trust on part of new users and I

of 4K entertainment on a Full HD screen

expecting more from TVs that have become

definitely foresee a time in near future

with the latest Android 7.0 Nougat OS.

an integral part of our living rooms. At

Furthermore, our Smart TVs are the only

CloudWalker, we are proud to present

offering in the industry that comes with

“As the availability a Made in India Content Discovery of low-costing and high– India’s First 4K-Ready Full HD Smart Engine that curates millions of TV on Android 7.0 Nougat OS that is hours of trending digital content performing smartphones capable of playing 4K content on & apps on TV. The smart engine completely transformed the market Full HD panel and is powered with takes global trends into account dynamics in the recent past, I expect a made in India content discovery to curate the most trending and curation engine, assisting content, hence solving the a similar trend in the TV industry as users with accessing the popular, decision-making conundrum well. With the availability of globally trending digital content & of what to watch next. affordable and technologically apps. This takes the user beyond advanced Smart TVs, the the traditional TV viewing experience, After sales service remains an issue for making them open to the world of digital market dynamics will favour a majority of smart device manufacturers? content consumption. In the years to come, What’s your approach to it? We have a the Smart TVs” different players will continue to innovate, dedicated customer support channels Indians with the future of entertainment

giving end users limitless content options and choices, perhaps completely replacing

In Conversation

face to face

Pan India with more than 360 service where Smart TVs will be the new norm.

the traditional TV.

centres. We offer our users a Toll Free number & email ID to get in touch for after

What’s your opinion about the upcoming 5G

installations, sales support and services.

Poor data network is said to be one of the

technology? Will it be a game-changer for

Our customer support helplines are open

reasons that is keeping consumers away

the smart TV market too? Yes, certainly!

6 days a week from 9:30 AM to 6:00 PM.

from adopting smart TVs on a larger scale.

The advent of 5G wireless connectivity will

We follow a 24-hour turnaround time to

Do you buy this argument? Besides, what

positively influence the Smart TV market.

resolve our customer issues, keeping it on

are the other factors working as deterrents

As the speedy internet becomes easily

top priority.

in Smart TV adoption? Change is always

available, there is no reason why users

difficult and often fraught upon, until it

wouldn’t choose to stream their favourite

Augmented Reality and Virtual Reality are emerging as the next big things in the tech world. Can we see these technologies coming into smart TVs too? Augmented Reality and Virtual Reality are the technologies that will define the future of entertainment in India. At CloudWalker, we are constantly innovating our products and services to better respond to the future. n ramesh@mymobile.co.in

www.mymobileindia.com

november 2018 | 103

Guest Column

by Invitation

Content Distribution Networks are changing the game for OTT platforms By Jaheer Abbas

he spotlight in India is on

With a wide range of platforms now

over-the-top (OTT) platforms

available to viewers, the user experience has

such as Netflix, Hotstar and

become of paramount importance. Viewers

Amazon Prime, as Indian

expect a high-quality streaming experience

viewers continue to turn to online channels

and will not hesitate to switch to alternative

to meet their entertainment needs. In fact,

platforms if there are frequent interruptions

a report by PricewaterhouseCoopers (PwC)

caused by content latency or rebuffering.

recently revealed that the Indian OTT sector

According to Limelight Networks’ ‘The State

is growing at a CAGR of 23 per cent and is

of The User Experience’ Report, more than

forecasted to emerge as one of the top-10

43 per cent of viewers will leave if they feel

OTT markets globally by 2022.

a platform takes too long to load.

100 | october 2018

The Underlying Challenges in the OTT industry In the highly saturated OTT industry, it is imperative for platforms to curate quality content that viewers would continually return to consume. A huge opportunity exists due to the large number of languages spoken in India. This is their biggest and most predominant challenge. OTT platforms also encounter considerable difficulty in terms of discovering content and maintaining the

MYMOBILE

desired user experience. Even if a platform

which work together to provide fast delivery

that different devices have different

hosts the desired content and relative

of web content and deliver reliable access

device specifications – with some providing

media offerings, it is nearly impossible

to viewers.

an optimal viewing experience in a certain

to retain users if the user experience is

Seamless Content Distribution: The

media format, while others providing the

not appropriate. Users, moreover, expect

mandate of content distribution is handed

same with a completely different format.

consistent experience across all devices

over to CDNs by OTT platforms for a

Every media has to be adapted according

they access a platform through such

seamless delivery. These CDNs have an

to the device that the end-user is using.

as desktops, laptops, smartphones,

extensive content distribution framework

Trasmuxing is an approach leveraged by

tablets, etc.

that helps disseminate the content in the

CDNs to do away with this problem and

Content also has to be delivered to an

relay content in the most optimal format.

end-user by OTT platform without delay

Quality of Experience: With the wide

“Content needs to variety of content available online, delays when the distance between failing to deliver in terms of quality be hosted as close as possible the data center and the user or parameters results in subscriber to the end-user and relayed from data source is increased. a t t r i t i o n . L e a d i n g OTT Content needs to be hosted platforms are ascertaining a there to avoid latencies. The OTT as close as possible to the superlative user experience services of a platform, however, are end-user and relayed from by leveraging CDNs and there to avoid latencies. their sophisticated accessed by a global audience. This The OTT services of a technologies. A few innovationrequires OTT service providers to scale platform, however, are driven CDN players have their infrastructure and establish accessed by a global also developed interactive audience. This requires OTT real-time streaming technologies data centers, proxy servers, and service providers to scale their lately. For example, Limelight service integrators on a infrastructure and establish data Networks provides sub-second centers, proxy servers, and service delivery of live content; live streaming global level” or ‘latency’. Data transfer experiences

integrators on a global level.

broadcast feed otherwise takes 30 seconds

Lately, CDNs (Content Delivery

or more.

Networks) have been helping eliminate

most efficient, effective, and personalized

a majority of challenges faced by OTT

format to each and every viewer.

As the growth prospects are immense within the burgeoning OTT sector of

platforms. Now, let us have a quick look

Global Scalability: Using CDNs also

at how they are helping change the status

addresses the issue of scalability for a

competition. Thankfully, global CDNs

quo for OTT platforms.

regional OTT platform. CDNs have their

are aggressively entering the scenario

data centers and proxy servers distributed

and supporting OTT players with their

all across the globe, thereby saving OTT

technological edge and an unmatched

platforms from experiencing enormous

global reach.

How CDNs are changing the game for OTT platforms

Guest Column

by invitation

India, so is the prevalence of cut-throat

While complex, these issues can be

infrastructure-related spends in scaling

This is an exciting time within the OTT

easily addressed through the use of

operations. This enables OTT players to

market in India. It will be interesting to see

Content Delivery Networks (CDNs) – a

cumulatively rope in a sizeable user base

how the Indian OTT industry unfolds while

geographically distributed group of servers

from different countries, something which

catering to the growing digital audience in

is not possible without this infrastructure.

India and beyond its boundaries, especially

Transmuxing: Online audiences often

with CDNs now acting as the much-needed support system. n

consume content through a range of devices. Such devices could include their desktops (with Windows OS), their laptops (with Mac, Linux or Ubuntu), or their smartphones (with Android or iOS). But as users demand consistency in service experience, the complication here is

www.mymobileindia.com

The author is Senior Regional Director - SEA & India, Limelight Networks, a premier CDN service provider. He is responsible for overall business strategic planning and execution in the South East Asia region.

november 2018 | 105

Applause

Feature

Live Streaming Platforms

The New Key for a Social Media Influencer Although it started as a part-time job to earn some extra buck, being a social media influencer has become a livelihood for many now, so much so that it has become one of the most sought career options among millennials. However, becoming a successful social media influencer is no more an easy task because of the profession being open for all. One has to be unique among millions of people already in the profession to stand out and be updated about the trending and new media. Live streaming is the new key because of its growing trend among influencers. Here are some of the apps one can consider for live streaming and building their career as a social media influencer-

Periscope

he official live video application from Twitter is best for people who are active on Twitter. One doesn’t need to

install the app and be live on the Twitter homepage, feed and browser. With a tap from the followers on the screen, one can receive likes with hearty icons fluttering all over the page. It has features like ‘Replay Highlights’ that will present the best portions of the content one has posted. n

104 | october 2018

Applause

Feature Facebook Live

or people who are not active on Twitter, this can be a better option. Here the onset of the

live video is directly from the case where one uploads statuses and photos. Just like Periscope, emoticons hover all over the screen once they are tapped upon by a follower. The audience can join one Facebook Live and give comments, ask questions etc. It allows one to run the broadcast for up to 90 minutes and once halted, the video can be uploaded to your profile in high definition for later use. n

Instagram

t is a new and contemporary among live streaming platforms. It is exclusively a

mobile only application that does not allow one to save the live video. One cannot play the video again once the stream is over. However, it allows one to share the live video so that people who couldnâ&#x20AC;&#x2122;t join it can still view it within 24 hours. It also has an option to split the screen and go live with a friend. It is entirely for the ones who live

LiveMe

eveloped and launched by Cheetah Mobile, the makers of

popular utility apps such as Clean Master, CM Security and Battery Doctor, LiveMe is a live broadcasting app and streaming platform that allows users to be live and gain followers. One can chat with his/her followers, reply to their comments and can also watch the top followers live. It has an assortment of features like interactive stickers, facemapping technology and exchange of digital gifts such as unique emoticons. It also allows users to share their favourite broadcasts or live events happening near them directly with their friends via various popular social apps. n

www.mymobileindia.com

in the moment. n

YouTube

ne can live stream from any smartphone with

the help of Live on YouTube. One can stay tuned with the subscribers and viewers through live streaming by connecting with the YouTube account in one click installation. It helps one to instantly broadcast live to YouTube channels, share

moments, experiences live on YouTube. Broadcast Live in HD quality straight through YouTube. n team@mymobile.co.in

november 2018 | 107

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MY GUIDE While My Mobile tries to ensure accuracy in the pricing and features any discrepancies that may emerge are beyond our control. Please check with the retailer about features of the phone before buying. Feel free to update us.

(Last updated on Oct 22, 2018)

Disclaimer : The prices quoted in My Guide are the Best Buy prices quoted by the respective companies, ex-Delhi. The prices may vary on account of promotional schemes or dealer discretion.

Devices featured in the My Guide have been segregated into different categories based on price and colour-coded as:

Up to Rs. 2,499 Rs. 2,500 – Rs. 5,999 Rs. 6,000 – Rs. 9,999 Rs.10,000 – Rs. 14,999 Rs.15,000 – Rs. 19,999 Rs. 20,000 – Rs. 29,999 RS. 30,000 and above. Tablets

Spreadtrum—ST Intel Atom—IA Qualcomm Snapdragon—QS MediaTek—MT MediaTek Helio—MTH

NOVEMBER 2018 I 109

MYGUIDE UP TO RS. 2,499

UP TO RS. 2,499

MODELS

UP TO RS. 2,499

FOX MOBILES

PARAMETERS

HITECH

BigDaddy V2

Bolt FX241

Champ FX240

F2 Sultan

24 Karat

Gama

Pride 350

2.8-inch QVGA

2.4-inch QVGA

2.8 inch

Dimension (mm)

137x58x13.3

127x52x12

125.4x52.5x12.2

125x53.50x14.3

123.7x51.9x12.2

116.5x50.5x15.3

131 x 58 x 10.2

Weight (grams)

137

117

Model Display (inches/res)

Processor/RAM Operating system Storage/Expandable

312MHz

Spreadtrum 6531DA/NA

Nucleus RTOS

Nucleus

32MB/32MB/32GB 32MB/32MB/32GB 32MB/32MB/32GB 32MB/32MB/32GB 32MB/32MB/32GB 32MB/32MB/32GB

32+32MB

Rear/Front Camera

VGA

1.3 MP/NA

Battery (mAh)

3,600

1,800

2,500

1,500

2,500

1,800

2G/3G/4G

Yes/No/No

Dual SIM

Yes/Yes

Yes

Music Player/FM

Yes

Yes/Yes

Launch

Launched

1,799

1,549

1,299

1,799

1,299

1,549

Price Rs.

UP TO RS. 2,499

MODELS

UP TO RS. 2,499

I-SMART

PARAMETERS

LEPHONE

Model

103

102 Cute

K15

K10

K11

Display (inches/res)

1.8

2.4

1.8

2.4

1.8

Dimension (mm)

112x46.5x13.5

121x51.5x13.3

123.5x52x15

112x46.5x13.9

121x51.5x13.3

Weight (grams)

Processor/RAM

Speadtrum 6531da

Speadtrum6533

312MHz /32MB

32+32MB

32MB / 32GB

0.8/NA

Digital Camera

1,000

850

1000

1800

1000

1450

1,850

2G/3G/4G

Yes/No/No

Dual SIM

Yes

YES

Music Player/FM

Yes

YES

Launched

650

684

1,099

1,050

1,099

999

Operating system Storage/Expandable Rear/Front Camera Battery (mAh)

Launch Price Rs.

110 I NOVEMBER 2018

MYMOBILE

MYGUIDE UP TO RS. 2,499

Rs. 2,500 – Rs. 5,999

MODELS

Rs. 2,500 – Rs. 5,999

LEPHONE

PARAMETERS

HITECH

INTEX

I-SMART

Model

Sleek 9

Amaze S9

Air A8

Aqua Classic 2

is-59

i1-Mini

Display (inches/res)

2.4

5.0/ 540 x 960

5/480/854

5/854x480

4.5/854x480

Dimension (mm)

100 x 42 x 13.4

140 x 66.88 x 9.65

140.2 x 72.4 x 8.8

145.2x72.6x10.9

143.5x73.6x9.5

135.2x66x10.8

Weight (grams)

112

150

152

120

109

312MHz /32MB

ST 7731/512MB

ST 7731/1GB

qcta-core/1GB

1.2GHz, quad-core/1GB

1.3Ghz quadcore/512MB

5.1 Lollipop

5.2 Lollipop

Android 6.0

Android 6.2

32MB / 32GB

4GB/32GB

8GB/32GB

4GB/32GB

Digital Camera

5MP/2MP

8MP/2MP

5MP/2MP

2,500

800

1,400

2,000

2200

2,200

2,000

2G/3G/4G

Yes/No/No

Yes/Yes/No

Yes/Yes/Yes

Dual SIM

YES

Yes

Music Player/FM

YES

Yes/Yes

Yes

Launched

1,199

1,499

2,999

4,999

2,999

3,199

Processor/RAM Operating system Storage/Expandable Rear/Front Camera Battery (mAh)

Launch Price Rs.

Rs. 2,500 – Rs. 5,999

MODELS

Rs. 2,500 – Rs. 5,999

4,600

ITEL

PARAMETERS

Model

MICROMAX

Power Pro it1410 Canvas Juice 3 Q393

M-TECH

Canvas Spark 3

Canvas Bolt Selfie

EROS PLUS

TURBO 4G

TEZ 4G

4/ 800 x 480

5.0/720 x 1280

5.5/720x1280

4.5/854x480

5 FWVGA TN

5 FWVGA IPS

Dimension (mm)

124x64.7x12.2

144.9x73.3x9.5

146.6x73.6x11.5

144x72.5x8.8

Weight (grams)

142

171

Processor/RAM

Dual core, 1.3 GHz/512MB

MT6580/2GB

quad-core/1GB

MTK6735/1GB

Operating system

Android4.4

Android 5.1

Android Nougat

Storage/Expandable

8GB/32GB

1GB/8GB/64GB

2.0MP/0.3MP

8MP/2MP

8MP/5MP

5MP/5MP

0.3MP/5MP

2MP/5MP

2,800

4,000

2,500

1,750

2,000

2,400

2G/3G/4G

Yes/Yes/No

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

May, 2016

March, 2016

May, 2016

November, 2017

August, 2017

3,339

4,171

4,848

4,849

4,299

4,699

4,799

Display (inches/res)

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

www.mymobileindia.com

1.3GHz Quad Core 1.3GHz Quad Core 1.3GHz Quad Core

NOVEMBER 2018 I 111

MYGUIDE Rs. 2,500 – Rs. 5,999

Rs. 2,500 – Rs. 5,999

MODELS

Rs. 2,500 – Rs. 5,999

M-TECH

VIDEOCON

EROS 4G

Delite11

Astra Metal 4G

Astra Colors 4G

Astra NXT+

Zi-34

Astra Prism

Display (inches/res)

5 FWVGA IPS

5/1280x720

5/480X854

5/720X1280

4 inch

3.5 inch

5 inch

Dimension (mm)

72.4x142.7x9.3

146.66X74.3X10.52

143.8X73.3X10.4

142.9X71.65X11

125.4X64.2X13

116.2X61.4X11.3

134.4X67X10.1

Weight (grams)

136

151

171

182

130

108

119

1.3GHz Quad Core

Quad-core/1GB

1.5Ghz Quadcore ARM

Spreadtrum

Operating system

Android Nougat

Android 6.0

Android 4.4.2

Android 6.0

Storage/Expandable

1GB/8GB/64GB

8GB/32GB

1GB/8GB

256 MB/512 MB

512 MB/4GB

0.3MP/5MP

5MP/2MP

5MP/5MP

2MP/0.3MP

0.3MP/ 0.3MP

0.3MP/2MP

2,000

3,000

4,000

2,000

1,200

1,700

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/No

Dual SIM

Yes

Yes/Yes

Yes

October, 2017

Launched

4,999

5,840

5,553

6,499

3,703

2,993

3,813

PARAMETERS

Model

Processor/RAM

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

ZIOX

512MB+4GB(DDR2) 2xCortex-A7,32bit

RS. 6,000 – RS. 9,999

MODELS

Rs. 2,500 – Rs. 5,999

1.2 GHz Quadcore

ZIOX

PARAMETERS

ASUS

CELKON

CENTRIC

Zenfone Max

Q550

5.5/720 x 1280

5.5/ 720 x 1280

5.0/720 x 1280

5 HD IPS

135x68x10.2

152.5 x 77.2 x 3.9

156 x 77.5 x 10.55

145.6 x 71.8 x 8

141x70.5x8.6

130

170

202

149

143

QS 410/2GB

QS 615/ 2GB, 3GB

Broadcom/2GB

1.3GHz Quad Core

Astra Zing

Astra NXT Pro

Astra Blaze

4 inch

4.5/480x854

Dimension (mm)

124X64X10.1

123.5x64.2x10.5

Weight (grams)

105

111

Processor/RAM

1.2 GHz Quadcore

Model Display (inches/res)

Quad-core A7MP 1.3GHz Quad-Core

Zenfone 2 Laser ZE550KL

Operating system

Android 6.0

Android 7

Android 5.0

Android 6.0

Android Kitkat 4.4.2

Android Nougat

Storage/Expandable

512MB/4GB

1GB/8GB

16GB/128GB

16GB/32GB, 64GB

16GB/32GB

2GB/16GB/256GB

Rear/Front Camera

0.3MP/2MP

2MP/0.3MP

0.3MP/2MP

13MP/5MP

8MP/2MP

13MP/5MP

1,400

1,900

2,000

3,000

5,000

2,500

3,050

2G/3G/4G

Yes/Yes/No

Yes/Yes/Yes

Yes/Yes/No

Yes/Yes/Yes

Dual SIM

Yes

Music Player/FM

Yes

Yes/Yes

Yes/No

Yes/Yes

Launched

August, 2015

May, 2016

2,014

January, 2018

3,653

3,899

4,499

9,299

9,325/ 12,999

7,499

6,749

Battery (mAh)

Launch Price Rs.

112 I NOVEMBER 2018

MYMOBILE

MYGUIDE RS. 6,000 – RS. 9,999

RS. 6,000 – RS. 9,999

MODELS

RS. 6,000 – RS. 9,999

COMIO

PARAMETERS

COOLPAD

Note 3

Note 3s

Note 5 Lite

5 HD IPS

5.2 HD IPS

5.5 HD IPS

5.5/720 x 1280

5.5/1920x1080

5/1280X970

Dimension (mm)

143.5X71.3X9.35

144X71.6X9.9

149X72.6X7.9

152.85X76.14X9.2

152 x 77 x 9

154.5x77x8.6

145.3X72.3X8.7

Weight (grams)

175

165

159

178

150

167

148

MT6753/3GB

octa-core/3GB

MT6735/3GB

Model Display (inches/res)

Processor/RAM

1.3GHz Quad Core 1.3GHz Quad Core 1.3GHz Quad Core 1.3GHz Quad Core Android Nougat

Android Nougat

Android 5.1

Android6.0

Storage/Expandable

1GB/32GB

2GB/16GB

2GB/32GB

3GB/32GB

16GB/64GB

32GB/32GB

16GB

Rear/Front Camera

8MP/5MP

8MP/8MP

13MP/8MP

13MP/5MP

13MP/8MP

2,200

4,000

2,700

5,000

3,000

2,500

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

August, 2017

September, 2017

August, 2017

October, 2015

November,2016

March, 2017

5,999

7,199

8,999

9,999

8,999

9,999

8,199

Operating system

Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 6,000 – RS. 9,999

MODELS

RS. 6,000 – RS. 9,999

PARAMETERS

DAZEN

HONOR

HITECH

IN-FOCUS

Honor Holly 3

Honor Holly 2 Plus

Air A9

M 350 (16GB)

M680

M810

Display (inches/res)

5.7/1440x720

5.5/1920x1080

4.8/720 x 1280

5.0-inch, 720 x 1280

5.0/720 x 1280

5.5/720x1280

5.5/1080x1920

Dimension (mm)

156.9x72.9x8.2

143.1 x 71.8 x 9.7

140.2 x 72.4 x 8.8

151 x 71.5 x 10.6

156 x 76.8 x 7.25

153.70 x 76.20 x 6.99

Weight (grams)

170

160

152

146

158

155

Processor/RAM

1.3GHz Quad Core

Kirin 620/2GB

MT6735P /2GB

MT 3735M/2GB

MT6732/2GB

MT 6753/2GB

QS 801/ 2GB

Android 7.0

Android 6.0

Android 5.1.1

Android 5.1

Android 4.4.2

Android 5.1

Android 5.0

Storage/Expandable

3GB/32GB/128GB

16GB/128GB

16GB/32GB

16GB/64GB

16GB/32GB

16GB/64GB

Rear/Front Camera

13MP+0.3MP/5MP

13MP/8MP

13MP/5MP

13MP/8MP

8MP/8MP

13MP/13MP

13MP/5MP

3,000

3,100

4,000

3,500

2,500

2,600

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Music Player/FM

Yes

Yes/-

Yes/Yes

Launched

October, 2016

February, 2016

June, 2015

December, 2015

July, 2015

7,999

9,999

8,499

6,999

8,999

9,999

Model

Operating system

Battery (mAh)

Launch Price Rs.

www.mymobileindia.com

NOVEMBER 2018 I 113

MYGUIDE RS. 6,000 – RS. 9,999

RS. 6,000 – RS. 9,999

MODELS

RS. 6,000 – RS. 9,999

INTEX

PARAMETERS

Aqua S7

Model

Aqua Secure

I-SMART Aqua View

IS-57i

IS-56i HD Mercury V6

ITEL Ultra 50

Wish it1512

5/720x1280

4.5/ 480 x 854

5/ 720 x 1280

5/HD IPS, MiraVision, 5.0-inch/480 x 854 5.0-inch/720 x 1280 cast screen

Dimension (mm)

142.5x72.5x8.7

133.5 x 66.5 x 9.4

124 x 64 x 10.3

146.72 x 72.85 x 8.73 143.54 x 71.55 x 8.52 148.24X72.56X11.44

143x72x8.65

Weight (grams)

150

130

146

155

170

186

Processor/RAM

Quad core/3GB

MTK6735M/ 1GB

MTK6735P/ 1GB

Quad Core/1 GB

1.3GHz Quad Core

Quad core/1GB

Operating system

Android 6.0

Android 5.1

Android 4.4.2

Marshmallow 6.0

Android 6.0

Storage/Expandable

16GB/64GB

8GB/ 32GB

16GB/ 32GB

8GB/64GB

3GB/32GB/64GB

8GB/32GB

Rear/Front Camera

13MP/5MP

5MP/ 2MP

8MP/5MP

8.0MP/3.2MP

13MP/5MP

5.0MP/2.0MP

3,200

1,900

2,200

2,100

2,500

3,000

2,500

2G/3G/4G

Yes/Yes/Yes

Yes/ Yes/ Yes

Yes/Yes/Yes

Yes/Yes/No

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes

Music Player/FM

Yes

Yes/Yes

Yes

Yes/Yes

September, 2016

May, 2016

June, 2016

September, 2016

September, 2015

Launched

June, 2016

9,499

6,499

8,999

6,499

6,999

9,990

6,000

Display (inches/res)

Battery (mAh)

Launch Price Rs.

RS. 6,000 – RS. 9,999

MODELS

RS. 6,000 – RS. 9,999

5/FWVGA/TN

PARAMETERS

ITEL

KARA

LAVA

Power Pro it1553

Mega 1

Mega 4

Mega 2

X10

Pixel V2

X50+

5.5)

5.5, Full HD

5.0-inch, HD IPS,

5.0/ 720 x 1280

5.5/1280x720

Dimension (mm)

138.5x69.5x9.8

152.4x77.1x9.5

152.4X77.1X9.5

142 x 70.8 x 7.9

141.6 x 70.8 x 7.6

155x71.8x8.85

Weight (grams)

184

133

128

155

Processor/RAM

Quad core/1GB

1.2 GHz,Quad Core

1.3GHz Quad Core(64bit)

Quad core /3GB

Quad Core/ 2GB

quad-core/2GB

Operating system

Android 5.1

Marshmallow 6.0

Android 6.0

Android 5.1

Android 6.0

Storage/Expandable

16GB/32GB

3GB/32GB/64GB

1GB/16GB

2GB/16GB

16GB/32GB

32GB/32GB

8.0MP/2.0MP

13MP/5MP

8MP/2MP

13MP/5MP

13MP/8MP

8MP/5MP

5,050

4,000

2,000

3,000

2,900

2,500

2,800

2G/3G/4G

Yes/Yes/No

Yes/Yes/Yes

Yes

Yes/Yes/Yes

Yes/Yes/yes

Dual SIM

Yes

Yes/Yes

Yes

152.4X77.1X9.5

Yes

Yes/Yes

Yes

Yes/Yes

June, 2016

June, 2017

Launched

November, 2015

September, 2015

7,290

7,950

4,500

6,500

9,999

8,499

Model Display (inches/res)

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

114 I NOVEMBER 2018

9,199

MYMOBILE

MYGUIDE RS. 6,000 – RS. 9,999

RS. 6,000 – RS. 9,999

MODELS

RS. 6,000 – RS. 9,999

LEPHONE

PARAMETERS

Display (inches/res)

5-inch/1280x720

5/854X480

Dimension (mm)

145.5x72.9x10.35

143.6x72.5x10

143.2x69x9.1

Weight (grams)

150

177

136

Model

Processor/RAM

W15

W21

W7R

5/1280X720

5.5/1280X720

5/ FWVGA/854x480

154.9x79.1x9.4

144.2x72x8.8

152.8x76.9x8.6

145x72x9.6

164

142

164

142

4.7 inch/1280x720 5.5 inch/1280x720

1.3GHz Quad-Core 1.3GHz Quad Core 1.3GHz Quad Core 1.3GHz Quad Core 1.3GHz Quad-Core 1.3GHz Quad-Core 1.3GHz Quad Core Android 7.0

Android 6.0

1GB/8GB/128GB

1GB/8GB/32GB

2GB/16GB/32GB

1GB/8GB/32GB

2GB/16GB/32GB

5MP/2MP

8MP/5MP

5MP/2MP

8MP/5MP

5MP/2MP

2,500

2,000

2,500

2,000

2,500

2,000

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

"Yes "

Music Player/FM

Yes

Yes/Yes

Launched

4,599

4,999

5,749

4,999

6,499

6,799

5,499

Operating system Storage/Expandable Rear/Front Camera Battery (mAh)

Launch Price Rs.

RS. 6,000 – RS. 9,999

MODELS

RS. 6,000 – RS. 9,999

PARAMETERS

Model Display (inches/res)

LEPHONE W10

NEW

5 inch/854X480

Dimension (mm)

145x72x9.6

Weight (grams)

164

LYF

Wind 5

Canvas Unite 4

Canvas Amaze 2

Canvas XP 4G

Canvas 5

5/ 720 x 1280

5/ 480 x 854

5.0/ 1280 x 720

5/ 720 x 1280

5.0/720 x 1280

5.2/1080 x 1920

144.6 x 72.8 x 8.45 143.6 x 72.5 x 8.95 137

MICROMAX

MTK 6735P/1GB

QS415/ 2GB

MT6735P/3GB

MT6753/3GB

1.3GHz Quad Core

MT6735P/ 1GB

1.1GHz Quad Core/ 1.5GB

Android 6.0

Android 5.1

Android 5.0

Android 6.0

Android 5.0.2

Android 5.1

1GB/8GB/32GB

8GB/ 32GB

8GB/32GB

8GB/64GB

8GB/ 32GB

16GB/32GB

16GB/64GB

5MP/2MP

8MP/ 5MP

5MP/5MP

8MP/5MP

13MP/ 5MP

8MP/2MP

13MP/5MP

2,000

2,125

2,500

2,000

2,900

2G/3G/4G

Yes/Yes/Yes

Yes/ Yes/ Yes

Yes/Yes/Yes

Yes/ Yes/ Yes

Yes/Yes/Yes

Dual SIM

Yes

Music Player/FM

Yes

Yes/Yes

Yes/-

Yes/Yes

Launched

June, 2016

January, 2016

June, 2016

May, 2016

November, 2015

4,499

6,599

8,690

6,999

7,499

9,999

Processor/RAM Operating system Storage/Expandable Rear/Front Camera Battery (mAh)

Launch Price Rs.

www.mymobileindia.com

NOVEMBER 2018 I 115

MYGUIDE RS. 6,000 – RS. 9,999

RS. 6,000 – RS. 9,999

MODELS

RS. 6,000 – RS. 9,999

MICROMAX

PARAMETERS

Model Display (inches/res)

MOTOROLA

NOKIA

NUU

PANASONIC

Canvas Unite 4 Pro

Canvas Sliver 5

Moto G4 Play

Moto E4/Plus

Nokia 3

Q626

P55 Max

5.0/ 1280 x 720

4.8/720 x 1280

5/720x1280

5/5.5/1280x720

5/1280X720

5/1280 x 720

5.5/1280x720

143.4x71.4x8.4

141.2x70.3x7.3

152 x 72.6 x 8.7

Dimension (mm)

5.1mm thick

144.4x72x9.9

144.5x72x9.3/ 155x77.5x9.55

Weight (grams)

137

150,/181

148

180

Processor/RAM

Quad core/ 2GB

QS 410 /2GB

QS 410/2GB

MTK6737

MT 6737

1.3GHz Quad Core

MTK6737

Operating system

Android 5.1

Android 5.0.2

Android 6.0

Android 7.1.1

Android 7.0

Android 6.0

Android 7.0

Storage/Expandable

16GB/32GB

16GB/No

16GB/128GB

2/16/3/32GB

16GB/128GB

2GB/32GB/64GB

3GB/16GB

8MP/5MP

8MP/5MP/13MP/5MP

8MP/8MP

8MP/5MP

13MP/5MP

3,900

2,000

2,800

28,00/5,000

2,650

2,000

5,000

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes/No

Yes/Yes

June, 2016

2,015

September, 2016

August, 2017

July, 2017

August, 2017

7,499

8,387

8,999

8,450 onwards

8,635

9,625

7,499

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 6,000 – RS. 9,999

MODELS

RS. 6,000 – RS. 9,999

PARAMETERS

PANASONIC

SAMSUNG

TCL

XIAOMI

TCL 560

TCL 562

Redmi 2 Prime

5/720x1280

5.5/ 1280x720

5.5/1920x1080

4.7/720 x 1280

142.4 x 71.1 x 8.0

142.4x71.1x8

152x77x8

134.00 x 67.20 x 9.4

149

138

156

150

133

MT6737/MT6753

Quad core/ 2GB

Quad core/ 1.5GB

Quad core/2GB

QS 210/2GB

MT6755M/3GB

QS 410/2GB

Operating system

Android 7.0

Android 6.0

Android 4.4

Storage/Expandable

3GB/32GB

16GB/128GB

8GB/128GB

16GB/128GB

16GB/32GB

32GB/64GB

16GB/32GB

Rear/Front Camera

5/13/13/13

8MP/5MP

13MP/5MP

8MP/2MP

Battery (mAh)

4,000/5,000

2,600

2,500

2,960

2,200

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes/No

Yes/Yes

Yes/No

Yes/Yes

September, 2017

July, 2016

July,2016

July, 2016

July,2016

August, 2015

8,999/9,999

6,490

6,990

9,090

6,999

9,999

6,999

Eluga Ray 500/700

Galaxy On 5 Pro 5.0/ 1280 x 720

5.0/ 1280 x 720

Dimension (mm)

5/5.5/720 x 1280/ 1080 x 1920 144.3 x 71.3 x 9.2/ 153.8 x 75.4 x 8.9

142.3 x 72.1 x 8.5

Weight (grams)

163/182

Processor/RAM

Model Display (inches/res)

Music Player/FM Launch Price Rs.

116 I NOVEMBER 2018

Galaxy J2 (2016) Galaxy J2 Pro (2016)

MYMOBILE

MYGUIDE RS. 6,000 – RS. 9,999

RS. 6,000 – RS. 9,999

MODELS

RS. 6,000 – RS. 9,999

XIAOMI

PARAMETERS

Redmi 3S/ 3s Prime Redmi Note Prime

Model

VIDEOCON

Redmi Note 3

Redmi 3s Plus

Redmi Note 4

Redmi Note 5

Graphite1

5/ 1280X720

5.5/720 x 1280

5.5/1080 x 1920

5/1280x720

5.5/1080X1920

5.9/1080x2160

4.5/1280x720

Dimension (mm)

139.4 X 69.7 X 8.5

154 x 78.7 x 9.45

150 x 76 x 8.65

139.3x69.6x8.5

151X76X8.3

158.50x75.45x8.05

136.76X69X10

Weight (grams)

144

185

164

144

165

180

127

Processor/RAM

QS 430/ 2GB, 3GB

QS 410/2GB

QS 650/2GB,3GB

QS 430/2GB

QS625/2GB,3GB,4GB

QS625/3GB/4GB

Quad-core/1GB

Android 6.0

Android 4.4

Android 5.0.2

Android 6.0

Android 7.0

Android 6.0

16GB, 32GB/128GB

16GB/32GB

16GB,32GB/32GB

32GB/128GB

32GB/64GB

8GB/64GB

13MP/5MP

16MP/5MP

13MP/5MP

12MP/5MP

5MP/2MP

4,100

3,100

4,000

4000/4100

4,100

4,000

2,000

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes (Hybrid)

Yes

Yes/Yes

Yes/-

Yes/Yes

Yes/Yees

Yes/Yes

Launch

August, 2016

December, 2015

March, 2016

October,2016

January, 2017

February, 2018

Price Rs.

6,999/ 8,999

7,999

9,999/ 11,999

9,499

9,999

6,499

Display (inches/res)

Operating system Storage/Expandable Rear/Front Camera Battery (mAh)

Music Player/FM

RS. 6,000 – RS. 9,999

MODELS

RS. 6,000 – RS. 9,999

VIDEOCON

PARAMETERS

ZEN

Delite21

Krypton3

Ultra30

Ultra50

Yunique

Yuphoria

Cinemax 3

5/1280x720

5/1920X1080

4.7/720x1280

5.0/720x1280

5.5/720x1280

Dimension (mm)

146.66X74.3X10.52

144.5X73.14X9.74

144.31X73X10

Weight (grams)

151

153

186

128

143

August,2016

Processor/RAM

Quad-core/2GB

Quad-core/3GB

QS 410 / 1GB

Quad core / 2GB

Quad core/2GB

Operating system

Android 6.0

Android 5.1.

Android 5.1.1

Android 5.1

Storage/Expandable

16GB/32GB

32GB/64GB

8GB/32GB

16GB/32GB

8MP/2MP

13MP/5MP

8MP/2MP

8MP/5MP

5MP/3.2MP

3,000

4,000

3,000

2,000

2,230

2,900

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/No

Dual SIM

Yes

Yes/Yes

September, 2015

May, 2015

August, 2016

7,200

7,999

9,990

6,300

6,499

6,999

Model Display (inches/res)

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

www.mymobileindia.com

148.24X72.56X11.44 134.5 x 67.5 x 8.3 142.4 x 73 x 8.2-9.35

NOVEMBER 2018 I 117

MYGUIDE RS. 6,000 – RS. 9,999

RS. 10,000 – RS. 14,999

MODELS

RS. 6,000 – RS. 9,999

ZIOX

PARAMETERS

ZOPO

ZTE

ASUS

Model

Astra Star

Astra Curve 4G

Duopix F1

ZP331

Blade V6

ZenFone 2 (2GB/4GB)

Display (inches/res)

5/480x854

5/1280x720

4.5/ 854 x 480

5/ 1280 x 720

5.5/ 1080 x 1920

5.5/1080 x 1920

Dimension (mm)

145.6x72.7x10.2

146.5x73.1x10.3

145.2x71.7x9.1

133 x 65.7 x 8.5

142X69.5X6.8

152.5 x 77.2 x 10.9

156.5 x 77.2 x 10.8

Weight (grams)

150

160

148

113

122

170

Quad core/1GB

MTK 6735/2GB

IA Z3560 /2GB

QS615 /2GB,3GB

Android 5.0

Processor/RAM

1.3GHz Quad-Core 1.3GHz Quad-Core 1.3GHz Quad-Core

Zenfone Selfie

Operating system

Android 7.0

Android 5.1

Storage/Expandable

1GB/16GB

2GB/16GB

8 GB/64 GB

16GB/128GB

Rear/Front Camera

5MP/2MP

8MP/8MP+2MP

5 MP/2 MP

13MP/5MP

13MP/13MP

2,350

2,200

2,400

1,700

2,500

3,000

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/No

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes/-

Launched

July, 2016

March, 2015

August, 2015

5,899

7,299

7,499

7,500

9,999

13,999, 18,999

10,999/ 16,999

Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 10,000 – RS. 14,999

MODELS

RS. 10,000 – RS. 14,999

16GB,32GB/128GB 16GB,32GB/128GB

ASUS

PARAMETERS

CENTRIC

COOLPAD

GIONEE

Model

Zenfone 3 lazer

ZenFone Max Pro M1

Coolpad Note 5

Cool 1

F 103 Pro

Marathon M5 Lite

Display (inches/res)

5.5/1920x1080

5.9/1080x2160

5.5/1920x1080

5.50/1080x1920

5.0/ 1280 x 720

5.0/720 x 1280

149x76x7.9

159 x 76 x 8.5

152 x 76 x 7.8

152.00 x 74.80 x 8.20

145.3 x 70.5 x 8.5

143 x 69.9 x 8.5

180

160

173

142

182

Dimension (mm) Weight (grams) Processor/RAM

QS 430.4GB

QS635/3GB

QS 430

QS 617/4GB

1.4GHz octa-core

Quad core/ 3GB

Quad Core/3GB

Operating system

Android 6.0

Android 8.1

Android 7.1.1

Android 6.0

Android 5.1

Storage/Expandable

32GB/128GB

32GB/64GB

3GB/32GB/256GB

32GB/64GB

32GB

16GB/128GB

32GB/128GB

13MP/8MP

13+5MP/8MP

13MP/8MP

13MP/5MP

8MP/5MP

3,000

5,000

3,000

4,010

4,000

2,400

4,000

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Music Player/FM

Yes/Yes/Yes

Yes/Yes

Yes/No

Yes/Yes

Launch

October,2016

May, 2018

November, 2017

October, 2016

January, 2017

July, 2016

December, 2015

18,999

10,999

13,999

11,999

13,000

Rear/Front Camera Battery (mAh)

Price Rs.

118 I NOVEMBER 2018

MYMOBILE

MYGUIDE RS. 10,000 – RS. 14,999

RS. 10,000 – RS. 14,999

MODELS

RS. 10,000 – RS. 14,999

HONOR

PARAMETERS

HTC

INFOCUS

LAVA

Honor 5C

Honor 5X

Honor 6X

Desire 630

Epic 1

Snap 4

Display (inches/res)

5.2/ 1920 x 1080

5.5/ 1080 x 1920

5.5/1080X1920

5.0/ 1280 x 720

5.5/1920x1080

5.2/720x1280

5.5/720x1280

Dimension (mm)

147.1 x 73.8 x 8.3

151.3 x 76.3 x 8.15

150.9X76.2X8.2

146.9 x 70.9 x 8.3

153x76x8.4

147.1 x 73.8 x 8.3

151.9 x 94.7 x 8.3

Weight (grams)

156

158

162

140

162

153

Processor/RAM

Kirin 650/ 2GB

QS 616 /2GB

Kirin 655

QS 400/2GB

Decca-core/3GB

Octa-core/4GB

Quad core/3GB

Operating system

Android 6.0

Android 5.1.1

Android 6.0

Android 7.0

Android 5.1

Storage/Expandable

16GB/128GB

32GB/64GB

16GB/2TB

32GB/128GB

64GB/128GB

16GB/32GB

13MP/8MP

13MP/5MP

12 and 2MP/8MP

13MP/5MP

16MP/8MP

13MP/8MP

3,000

3,340

2,200

3,000

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes/No

Yes/-

Yes/No

Yes/Yes

Yes

June, 2016

January, 2016

Jnauray 2017

February, 2016

November,2016

September, 2017

January, 2016

10,999

12,999

11,999

10,890

12,999

11,590

11,299

Model

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 10,000 – RS. 14,999

MODELS

RS. 10,000 – RS. 14,999

LENOVO

PARAMETERS

Phab 2

Vibe K4 Note

Vibe S1

Phab Plus

Vibe K5 Note

Phab 2 Plus

K8 Note

Display (inches/res)

6.4/1920x1080

5.5/1080x1920

5.0/1080x1920

6.8/1080 x 1920

5.5/1920x1080

6.4/1920x1080

5.5/1080 x 1920

Dimension (mm)

175x89.5x6.89

186.6 x 96.6 x 7.6

152x75.7x8.49

174x88x5.5

154.5 x 75.9 x 8.5

Weight (grams)

225

158

132

229

165

218

180

Processor/RAM

MTK8735/3GB

MT 6753/3GB

MT6752/3GB

QS 615 /2GB

Helio P10/4GB

MT/3GB

MT Decacore/3GB/4GB

Operating system

Android 6.0

Android 5.1.

Android 5.0

Android 6.0

Android 7.1.1

Storage/Expandable

32GB/128GB

16GB/128GB

32GB/128GB

32GB/64GB

32GB/128GB

32GB/64GB/256GB

13MP/5MP

13MP/8 MP + 2 MP

13MP/5MP

13MP.8MP

13MP,13MP/8MP

13+5MP/13MP

4,050

3,300

2,420

3,500

4,050

4,000

2G/3G/4G

Yes/Yes/yes

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes

Yes/Yes

Yes

Yes/Yes

Yes/-

Yes/Yes

Yes

December,2016

January, 2016

November, 2015

October, 2015

Jaunuary,2016

November,2016

August, 2017

11,999

12,999

14,999

13,499

14,999

12,999

Model

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

www.mymobileindia.com

153.67 X 76.45 X 9.14 143.3 x 70.8 x 7.8

NOVEMBER 2018 I 119

MYGUIDE RS. 10,000 – RS. 14,999

RS. 10,000 – RS. 14,999

MODELS

RS. 10,000 – RS. 14,999

PARAMETERS

LYF

MICROMAX

MOTOROLA

K 10

X Screen

G4 Stylus

Canvas 6

Canvas 6 Pro

Moto G Turbo Edition

Display (inches/res)

5.5/1920x1080

5.3/ 1280 x 720

4.93/ 1280x720

5.7/ 720 x 1280

5.5/1920 x 1080

5.0/720 x 1280

Dimension (mm)

155.5x77.6x7.9

146.6x74.8x8.8

142.6 x 71.8 x 7.1

154.4 x 79.2 x 9.4

142.1 x 72.4 x 11.6

Weight (grams)

153

140

120

163

155

Processor/RAM

QS 617/3GB

QS 410/2GB

QS 400 /1GB

MT6753/3GB

Helio x10/4GB

QS 615 /2GB

Operating system

Android 6.0

Android 5.0

Android 6.0

Android 5.0

Android 5.1

Android 5.1.1

Storage/Expandable

32GB/128GB

16GB/32GB

16GB/128GB

16GB/32GB

32GB/128GB

Yes/Yes

16GB/32GB

16MP/8MP

13MP/5MP

13MP/8MP

13MP/5MP

13MP/8MP

13MP/5MP

3,200

2,300

3,000

2,470

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes/-

Yes/Yes

Yes/No

October,2016

January, 2016

July, 2016

May, 2015

May, 2016

2,015

13,099

12,999

12,990

13,869

10,999

Model

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 10,000 – RS. 14,999

MODELS

RS. 10,000 – RS. 14,999

MOTOROLA

PARAMETERS

NOKIA

NUBIA

Moto G4

Moto G4 Plus

G5 Plus

Nokia 5

Nokia 6

Z11 Mini

5.5/ 1920 x 1080

5.5/ 1920X1080

5.2/1980X1080

5.2/ 720x1280

5.5/1920X1080

5/1920x1080

5.5/1920x1080

Dimension (mm)

153 x 76.6 x 7.9

153X76.6X9.8

153X76X9.6

149.7 x 72.5 x 8.05

154 x 75.8 x 7.85

141.4x70x8

150.9x79x8.9

Weight (grams)

155

138

190

Processor/RAM

QS 617/2GB

QS 617/2GB,3GB

QS 625 Octa-core

QS 430

QS/3GB

MTK P10/3GB

Operating system

Android 6.0.1

Android 6.1

Android 7.0

Android 7.1.1

Android 5.1

Android 6.0

Storage/Expandable

16GB/128GB

16GB, 32GB/128GB

16GB/32GB

2GB/16GB

3BG/32GB

32GB/200GB

32GB/128GB

13MP/5MP

16MP/5MP

12MP/5MP

13MP/8MP

8MP/16MP

16MP/8MP

13MP/13MP

3,000

2,800

5,000

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/yes

Dual SIM

Yes

yes

Yes/No

Yes

Yes/Yes

May, 2016

May,2016

March, 2017

July, 2017

October,2016

December,2016

10,499

13,499/ 14,999

12,999

12,499

14,299

12,999

11,999

Model Display (inches/res)

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

120 I NOVEMBER 2018

MYMOBILE

MYGUIDE RS. 10,000 – RS. 14,999

RS. 10,000 – RS. 14,999

MODELS

RS. 10,000 – RS. 14,999

NUU

PARAMETERS

PANASONIC

SAMSUNG

Eluga Note

Eluga Arc

Eluga Pulse X

Eluga A3/A3 Pro

Galaxy On7

Galaxy J5

5.5/1920 x 1080

5.5/ 1920 x 1080

4.7/720x1280

5.5/1280X720

5.2/720 x 1280

5.5/1280 x 720

5.0/1280 x 720

Dimension (mm)

153x76.5x7.8

146.00x74.50x8.10

139 x 67 x 8.10

148.7 x 72.4 x 9.1

77.5x151.8x8.2

142.1 x 71.8 x 7.9

Weight (grams)

170

142

130

152

161

171

146

Processor/RAM

1.5GHz Octa Core

Octa Core/3GB

QS 410/2GB

Quad-core/3GB

Quad-core/1.5GB

Android 7.0

Android 6.0

Android 5.1

Android 6.0

Android 7.0

Android 5.1

3GB/32GB/128 GB

32GB/32GB

16GB/32GB

16GB/128GB

16GB/32GB/128GB

8GB/128GB

13MP/5MP

16MP/5MP

8MP/5MP

13MP/5MP

13MP/8MP

13MP/5MP

2,950

3,000

1,800

3,000

4,000

3,000

2,600

2G/3G/4G

Yes/Yes/yes

Yes/Yes/Yes

Dual SIM

yes

Yes

Yes/Yes

Yes

Yes/Yes

August,2017

July, 2016

April,2016

March, 2017

August, 2017

October, 2015

June, 2015

12,100

10,290

10,190

10,990

11,290/12,790

10,990

10,390

Model Display (inches/res)

Operating system Storage/Expandable Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 10,000 – RS. 14,999

MODELS

RS. 10,000 – RS. 14,999

SAMSUNG

PARAMETERS

XIAOMI

Galaxy J Max

Galaxy J5 (2016)

Galaxy J7

J5 Prime

Galaxy On7 Pro

Mi 4i

Mi Max

7.0/ 1280 x 800

5.2/1280x720

5.5/720 x 1280

5/1080x720

5.5/1280 x 720

5.0/1080 x 1920

6.44/1920x1080

Dimension (mm)

186.9 x 108.8 x 8.7

145.7 x 72.3 x 8.1

152.2 x 78.6 x 7.5

142.8x69.5x8.1

151.8 x 77.5 x 8.2

138.1 x 69.6 x 7.8

173.1x88.3x7.5

Weight (grams)

158

171

143

171

130

203

Processor/RAM

Quad core/1.5GB

QS 410/2GB

Octa Core/1.5GB

Quad-core/2GB

Quad core/ 2GB

QS 615/2GB

QS 650,652/3GB,4GB

Operating system

Android 5.1

Android 6.0

Android 5.1

Android 6.0

Android 5.0

Android 6.0

Storage/Expandable

8GB/200GB

16GB/128GB

16GB/256GB

16GB/128GB

16GB,32GB/No

32GB,128GB/128GB

8MP/2MP

13MP/5MP

8MP/5MP

13MP/5MP

16MP/5MP

4,000

3,100

3,000

2,400

3,000

3,120

4,850

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/No

Yes/Yes

Yes/No

Yes/Yes

July, 2016

May, 2016

2,015

September,2016

July, 2016

April, 2015

June,2016

11,400

13,990

11,890

12,990

10,900

11,999/ 14,999

10,999

Model Display (inches/res)

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

www.mymobileindia.com

NOVEMBER 2018 I 121

MYGUIDE RS. 10,000 – RS. 14,999

RS. 10,000 – RS. 14,999

MODELS

RS. 10,000 – RS. 14,999

PARAMETERS

XIAOMI

VIVO

Redmi Note 5 Pro

Y51L

Y55L

Y55S

Yureka Plus (YU5510A,YU5510 )

Display (inches/res)

5.9/1080x2160

5.0/ 540x960

5.2/1280x720

5.5/1080x1920

5.5/(1080X1920)

6.0/1080 x 1920

Dimension (mm)

158.6x75.4x8.1

143.80 x 71.70 x 7.52

147.9x72.9x7.5

155 x 78 x 9

153.3X75.4X8.5

Weight (grams)

180

157

142

154

172

Processor/RAM

QS636/4GB

QS 410/2GB

QS 430/2GB

QS 425/3GB

QS 615/2GB

MT Helio P10/4GB

MTK6753T/3GB

Operating system

Android 7.1.2

Android 5.0.2

Android 6.0

Android 4.4.4

Androis 5.1.1

Android 5.1.1

Storage/Expandable

64GB/256GB

16GB/128GB

16GB/256GB

16GB/32GB

32GB/128GB

16GB/Yes

12MP+5MP/20MP

8MP/5MP

13MP/5MP

13MP/8MP

4,000

2,350

2,650

2,730

2,500

4,000

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/No

Yes/Yes/Yes

yes/yes/yes

Yes/Yes/Yes

Dual SIM

Yes

yes

Yes

Yes/yes

Yes/Yes

Yes/yes

Yes

Yes/Yes

yes

Yes/Yes

February, 2018

January, 2016

October,2016

March, 2017

July, 2015

May,2016

April, 2016

13,999

10,700

11,980

12,490

8,999

12,999

13,499

Model

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 10,000 – RS. 14,999

Yunicorn

Yureka Note

MODELS

RS. 15,000 – RS. 19,999

ZOPO

PARAMETERS

ASUS

CREO

ZP350

ZP370

Hero 1

Zenfone 2 Laser ZE601KL

Display (inches/res)

5.0 / 1280 x 720

5.5/ 1280 x 720

5.0/1280 x 720

5.5/1920 x 1080

6.0/ 1080 x 1920

5.5/1920x1080

5.5/ 1440x2560

Dimension (mm)

145.9 x 71.4 x 8.5

153.8 x 77.1 x 9

146.1 x 70.6 x 8.65

155.7 x 77.3 x 8.9

164.6 x 84 x 10.6

151.4x76.24x8.3

155.4 x 76.1 x 8.7

Weight (grams)

137

167

136

175

190

175

190

Processor/RAM

Quad-core/1GB

Ouad-core/1GB

Quad-core/2GB

QS 801/3GB

QS 616/3GB

QS 430/3GB

Helio X10 /3GB

Operating system

Android 5.1

Android 5.1.1

Android 5.0

Android 6.0

Android 5.1.1

Storage/Expandable

8GB/64GB

16 GB/64 GB

64GB/No

32GB/128GB

32GB/-

8.0MP/2.0MP

13.2 MP/5.0MP

13MP/8MP

13MP/5MP

16MP/8MP

21MP/8MP

2,100

3,000

2,500

4,100

3,000

4,100

3,100

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes/-

Yes/No

Yes/Yes

Model

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

122 I NOVEMBER 2018

ZENFONE 3 MAX(ZC553KL)

Mark 1

May, 2016

December, 2015

November,2016

April,2016

10,000

11,000

14,500

13,499

16,499

17,999

19,999

MYMOBILE

MYGUIDE RS. 15,000 – RS. 19,999

RS. 15,000 – RS. 19,999

MODELS

RS. 15,000 – RS. 19,999

GIONEE

PARAMETERS

HTC

HUAWEI

Model

Marathon M5

S11 Lite

Desire 728 LTE

Desire 828

Desire 825

P20 Lite

Display (inches/res)

5.5/ 720 x 1280

5.7/720x1440

5.5/ 720 x 1280

5.5/720 x 1280

5.5/ 1280 x 720

5.8/1080x2280

Dimension (mm)

152 x 76 x 8.6

151.9 x 74.6 x 6.9

153.8 x 72.6 x 7.9

157.9 x 77.8 x 7.8

157.9 x 77.8 x 7.89

156.9 x 76.9 x 7.4

148.6 x 71.2 x 7.4

Weight (grams)

211

147

141

153

148

155

145

Processor/RAM

MT6735/3GB

MT6753T /3GB

QS8937/3GB

MT6753/2GB

MT6753/1.5GB

QS 400/2GB

Kirin 659/4GB

Android 5.1

Android 5.1.1

Android 7.1

Android 5.1.1

Android 5.1

Android 6.0

Android 8.0

32GB/128GB

32GB/256GB

16GB/200GB

16GB/2TB

32GB/64GB/128GB

13MP/5MP

13+2MP/16MP

13MP/5MP

16+2MP/24MP

6,020

3,150

3,030

2,800

2,700

3,000

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/No

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes/No

Yes/Yes

November,2015

November, 2015

May, 2018

November, 2015

February, 2016

April, 2018

17,500

19,999

13,999

12,999

15,300

12,550

19,999

Operating system Storage/Expandable Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 15,000 – RS. 19,999

MODELS

RS. 15,000 – RS. 19,999

LENOVO

PARAMETERS

LYF

MOTOROLA

Vibe P1

Vibe Shot

Vibe X3

Z2 Plus

Earth 1

Earth 2

Moto X Play

5.5/1080x1920

5.0/1080 x 1920

5.5/1080x1920

5/1920x1080

5.5/1080x1920

5/1920x1080

5.5/1080 x 1920

Dimension (mm)

152.9 x 75.6 x 9.9

142.7 x 70 x 7.6

154 x 76.5 x 9.3

140.2x60x6.2

154 x 76.6 x 7.25

142x76x7.9

148 x 75 x 10.9

Weight (grams)

187

145

175

150

162.5.

140

169

Processor/RAM

QS615 /2GB

QS 615/3GB

QS 808 /3GB

QS 820/3GB,4GB

QS 615/3GB

QS615 /2GB

Operating system

Android 5.1

Android 6.0

Android 5.1.1

Android 5.1

Android 5.1.1

Storage/Expandable

32GB/128GB

32GB,64GB/128GB

32GB/32GB

32GB/64GB

16GB,32GB/128GB

13MP/5MP

16MP/8MP

21MP/8MP

13MP/8MP

13MP + 2MP/5MP

13MP/13MP

21MP/5MP

5,000

3,000

3,500

2500

3,630

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/yes

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes/-

Yes/Yes

Yes/No

October, 2015

June, 2015

December, 2015

September,2016

January, 2016

15,499

18,500

19,999

19,499

Model Display (inches/res)

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

www.mymobileindia.com

Sept, 2015 19,999

15,999

NOVEMBER 2018 I 123

MYGUIDE RS. 15,000 – RS. 19,999

RS. 15,000 – RS. 19,999

MODELS

RS. 15,000 – RS. 19,999

PARAMETERS

MOTOROLA

OPPO

SAMSUNG

F1 S

Galaxy J7 (2016)

Galaxy On8

On Nxt

J7 Prime

J7 Max

6.2/1080x2246

5.5/1280x720

5.5/1920x1080

5.7/1920x1080

Dimension (mm)

156x76x8.4

154 x 76 x 7.38

76 x 151 x 7.8

151.7x76x7.8

151.7x75x8

151.7x75x8.1

Weight (grams)

205

160

169

167

Model

One Power

Display (inches/res)

NEW

Processor/RAM

QS636/3GB

MTK 6750/3GB

Exynos 7870/2GB

Octa-core/3GB

OCTA-CORE MEDIATEK

Operating system

Android 8.1

Android 5.1.1

Android 6.0

Android 7.0

Storage/Expandable

32GB/64GB/256GB

32GB/128GB

16GB/128GB

32GB/256GB

16MP/256GB

4GB/32GB

Rear/Front Camera

16MP+5MP/12MP

13MP/16MP

13MP/5MP

13MP/8MP

13MP/13MP

5,000

3,075

3,300

2G/3G/4G

Yes/Yes/Yes

Yes/yes/Yes

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes/No

Yes/Yes

Yes/yes

Yes/Yes

October, 2018

August, 2016

May, 2016

September,2016

October,2016

September,2016

July, 2017

15,999

16,444

14,900

12,090

14,900

17,290

Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 15,000 – RS. 19,999

RS. 20,000 – RS. 29,999

MODELS

RS. 15,000 – RS. 19,999

VIVO

PARAMETERS

XIAOMI

ZOPO

APPLE

ASUS

MIMax 2

ZOPO SPEED 7 PLUS

iPhone 5S

Zenfone 3

Zenfone 3 Ultra

5.0/1280×720

5.5/1280x720

6.44/1080 x 1920

5.5/ 1920 x 1080

4.0/640 x 1136

5.2,5.5/(1920x1080)

6.8/(1920x1080)

Dimension (mm)

143.6 x 71 x 7.5

153.8x75.5x7.55

174.1 x 88.7 x 7.6

153.6 x 76.5 x 8.8

Weight (grams)

138

154

211

164

112

144

233

Processor/RAM

QS 616/3GB

octa-core/4GB

QS 625/4GB

Octa-core /3GB

Dual-core/1GB

QS 625/3GB,4GB

QS 652/4GB

Operating system

Android 5.1

Android 6.0

Android 7.1.1

Android 5.1

iOS 9.2.1

Android 6.0

Storage/Expandable

32GB/128GB

64/128GB

16 GB/64 GB

16GB,32GB,64GB/No

32GB,64GB/2TB

64GB/128GB

13MP/8MP

13MP/20MP

12/5MP

13 MP/5.0MP

8MP/1.2MP

16MP/8MP

23MP/8MP

2,550

3,000

5,300

3,000

1,560

4,600

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/-

Yes/Yes

Yes/No

Yes

May, 2016

November,2016

August, 2017

September, 2013

August,2016

August, 2016

15,250

16,990

16,999

17,500

19,280 onwards

21,999/ 27,999

29,999

Model Display (inches/res)

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

124 I NOVEMBER 2018

123.8 x 58.6 x 7.6 146.87 x 73.98 x 7.69 186.4 x 93.9 x 6.8

MYMOBILE

MYGUIDE RS. 20,000 – RS. 29,999

RS. 20,000 – RS. 29,999

MODELS

RS. 20,000 – RS. 29,999

BLACKBERRY

COOLPAD

DTEK 50

Max

M5 Plus

S6 Pro

Honor 8

Honor 7

5.2/1920x1080

5.5/1920x1080

6.0/1920 x 1080

5.5/1920x1080

5.2/1920x1080

5.2/1080 x 1920

5.5/ 1080 x 1920

Dimension (mm)

147x72.5x7.4

152x75.5x7.6

153x75.3x7.6

145.5x71x7.45

143.2 x 71.9 x 8.5

153.9 x 75.9 x 7.99

Weight (grams)

135

170

210.8g

170

153

157

170

Processor/RAM

QS 617/3GB

QS 617/4GB

Octa Core/3GB

octa-core/4GB

Kirin 950/4GB

HS Kirin 935/3GB

MT H X10/ 3GB

Operating system

Android 6.0

Android 5.1

Android 6.0

Android 5.0

Android 6.0

Storage/Expandable

16GB/2TB

64GB/128GB

64GB/256GB

32GB/128GB

16GB/128GB

32GB/2TB

Rear/Front Camera

13MP/8MP

13MP/5MP

13MP/8MP

12MP,12MP/8MP

20MP/8MP

13MP/5MP

3000

2,800

5,020

3,130

2,900

3,100

3,000

2G/3G/4G

Yes/Yes/Yes

yes/yes/yes

Yes/Yes/Yes

Yes/Yes/yes

Yes/Yes/Yes

Dual SIM

yes

Yes

Yes/Yes

yes

Yes/Yes

Yes/No

Yes/Yes

Yes/No

November,2016

May, 2016

October,2016

October, 2016

July, 2015

May, 2016

21,000

24,999

27,000

21,130

29,000

22,999

25,990

PARAMETERS

Model Display (inches/res)

Battery (mAh)

Music Player/FM Launch Price Rs.

GIONEE

HONOR

RS. 20,000 – RS. 29,999

MODELS

RS. 20,000 – RS. 29,999

HTC

PARAMETERS

MOTOROLA

Model

Desire 10 Pro

Stylus 2

Stylus 2 Plus

Nexus 5X

Moto Z Play

Z 2 Play

Display (inches/res)

5.5/1920x1080

5.7/1280X720

5.7/ 1920 x 1080

5.2/ 1080 x 1920

5.5/1920x1080

5.2/1080x1920

5.5/1920X1080

Dimension (mm)

156.5x76x7.86

155 x 79.6 x 7.4

155 X 79.6 X 7.4

147 x 72.6 x 7.9

156.4x76.4x6.99

148.4x73.4x8

156.2X76.2X5.99

Weight (grams)

165

145

146

136

165

163

145

Processor/RAM

Helio P10/4GB

Quad Core /2GB

Octa Core/3GB

QS 808/2GB

QS 625/3GB

QS630/3GB

QS 626/4GB

Android 6.0

Android 7.1

Android 7.1.1

64GB/2TB

16GB/2TB

32GB/2TB

16GB,32GB/No

32GB/2TB

32GB/64GB/256GB

64GB/2TB

20MP/13MP

13MP/8MP

16MP/8MP

12.3MP/5MP

16MP/5MP

12+8MP/16MP

12MP/5MP

3000

3,000

2,700

3,510

3,000

2G/3G/4G

Yes/Yes/yes

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes

Yes/Yes

Yes/No

Yes/Yes

November,2016

May,2016

July, 2016

October, 2015

October,2016

October, 2017

July, 2017

26,490

20,500

24,000

24,490/30,645

20,490

20,990

24,999

Operating system Storage/Expandable Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

www.mymobileindia.com

NOVEMBER 2018 I 125

MYGUIDE RS. 20,000 – RS. 29,999

RS. 20,000 – RS. 29,999

MODELS

RS. 20,000 – RS. 29,999

MOTOROLA

NUBIA

Moto X Style

Z11

OnePlus 5

5.7/ 1440 x 2560

5.5/1920z1080

5.5/1080p

5.5/1920x1080

5.5/1080 x 1920

6.01/1080x2160

6.28/1080x2280

Dimension (mm)

153.9 x 76.2 x 11.06

151.8x72.3x7.5

151.8x74.9x9.85

152.7x74.5x7.35

154.2 x 74.1 x 7.3

156.1x75x7.3

155.7x75.4x7.8

Weight (grams)

179

162

175

158

153

162

177

Processor/RAM

QS 808/3GB

QS 820/6GB

QS 810/3GB&4GB

QS 821/6GB

QS 835/8GB

QS835/6GB

QS845/6GB

Operating system

Android 6.0

Android 5.1

Android 6.0

Android 7.1.1

Android 8.1

16GB,32GB/128GB

64GB/2TB

64GB

64GB/128GB

64GB/128GB/256GB

21MP/5MP

16MP/8MP

13MP/5MP

16MP/16MP

16+20MP/16MP

3,000

3000

3,300

3400

3,300

3300

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/No

Yes/Yes

Yes/No

Yes/Yes

Yes/No

September, 2015

December,2016

July, 2015

December.2016

June, 2017

November, 2017

May, 2018

26,999/ 28,999

29,999

22,999

22,000

32,999

34,999

PARAMETERS

Model Display (inches/res)

Storage/Expandable Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

ONEPLUS

RS. 20,000 – RS. 29,999

MODELS

RS. 20,000 – RS. 29,999

PARAMETERS

PANASONIC

SAMSUNG

SONY

t phone

Xperia C4

Xperia XA

5.2/5.5/1080X1920

5.5/1920X1080

5.5/1920x1080

5.5/1080 x 1920

5.0/1280 x 720

151.5 x 74.1 x 7.3

144.8 x 71 x 7.3/ 151.5X74.1X7.3

150.3 x 77.4 x 7.8

158.2x78.2x6.98

150.3 x 77.4 x 7.9

143.6 x 66.8 x 7.9

169

157/I86

157

149

147

137

QS 810/4GB

MT6752/2GB

MTK H P10/2GB

Eluga X1 Pro

Display (inches/res)

6.18/1080x2246

5.5/ 1080 x 1920

Dimension (mm)

155x75.5x7.9

Weight (grams)

195

NEW

SMARTRON J7 Pro

Model

Galaxy A7 (2016) Galaxy A5/A7 (2017)

MT6771/4GB

Octa Core/3GB

Octa Core/2GB/3GB

Octa core Exynos/3GB

Operating system

Android 8.1 (Oreo)

Android 5.1.1

Android 6.0

Android 7.0

Android 6.0

Android 5.0

Android 6.0

Storage/Expandable

6GB/64GB/128GB

16GB/128GB

32GB/256GB

64GB

64GB/128GB

16GB/200GB

Rear/Front Camera

16MP+5MP/16MP

13MP/5MP

16MP/16MP/16MP/ 16MP

13MP/13MP

13MP/4MP

13MP/5MP

3,000

3,300

3000/3600

3,600

3,000

2,600

2,300

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes/yYes

Yes/Yes

Yes/No

October, 2018

December, 2015

March, 2017

July, 2017

July,2016

June, 2015

May, 2016

26,990

25,900

28,990/33,490

20,900

22,999

20,800

20,990

Processor/RAM

Battery (mAh)

Music Player/FM Launch Price Rs.

126 I NOVEMBER 2018

MYMOBILE

MYGUIDE RS. 20,000 – RS. 29,999

RS. 20,000 – RS. 29,999

MODELS

RS. 20,000 – RS. 29,999

SONY

PARAMETERS

XIAOMI

VIVO

Xperia Z3+

Xperia C5 Ultra Dual

Mi 5

X5 Pro

V3 Max

VIVO V5 Plus

V7 Plus

Display (inches/res)

5.2/ 1080 x 1920

6.0/1080 x 1920

5.15/1080 x 1920

5.2/ 1080 x 1920

5.5/1080 x 1920

5.5/1080X1920

5.99/720x1440

Dimension (mm)

146.3 x 71.9 x 6.9

164.2 x 79.6 x 8.2

144.5 x 69.2 x 7.25

147.9 x 73.5 x 6.4

153.9x77.1x7.58

152.6 x 74 x 7.3

155.9x75.8x7.7

Weight (grams)

144

187

129

151

168

159

160

Processor/RAM

QS 810 /3GB

MTK6752/2GB

QS 820/3GB

QS 615/2GB

QS 652/4GB

QS450/4GB

Operating system

Android 5.0

Android 5.1

Android 6.0

Android 5.0

Android 5.1

Android 6.0

Android 7.1.2

Storage/Expandable

32GB/128GB

16GB/200GB

32GB/No

16GB/128GB

32GB/128GB

64GB

64GB/256GB 16MP/24MP

Model

20.7MP/5MP

13MP/13MP

16MP/4MP

13MP/8MP

12MP and 8MP/ 16 MP

2,930

3,000

2,450

3,000

3,160

3,225

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/No

Yes/Yes

June, 2015

August, 2015

April, 2016

June, 2015

April, 2016

42,736

September, 2017

26,990

27,799

24,999

21,400

23,980

22,990

21,990

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 30,000 AND ABOVE

MODELS

RS. 30,000 AND ABOVE

APPLE

PARAMETERS

iPhone 6

iPhone 6Plus

iPhone SE

iPhone 6S

iPhone 6S Plus

iPhone 7

iPhone 7 Plus

Display (inches/res)

4.7/750 x 1334

5.5/1080 x 1920

4.0/640 x 1136

4.7/750 x 1334

5.5/1080 x 1920

4.7/1334x750

5.5/1920x1080

Dimension (mm)

138.1 x 67 x 6.9

158.1 x 77.8 x 7.1

123.8 x 58.6 x 7.6

138.3 x 67.1 x 7.1

158.2 x 77.9 x 7.3

138.3x67.1x7.1

158.2x77.9x7.3

Weight (grams)

129

172

113

143

192

138

188

Processor/RAM

A8,M8/1GB

A9,M9/2GB

A10 Fusion, M10/2GB

A10Fusion, M10/3GB

iOS 9

iOS 9.3

iOS 9

iOS 10

16GB,64GB/No

8MP/1.2MP

12MP/1.2MP

12MP/5MP

12MP/7MP

12MP,12MP/7MP

1,810

2,915

1,614

1,715

2,750

1,960

2,900

2G/3G/4G

Yes/Yes/Yes

Yes/yes/Yes

Yes/Yes/Yes

Dual SIM

Yes/No

September,2014

March, 2016

September,2015

October,2016

0ctober,2016

23,999

24,999 onwards

24,000 onwards

39,990 onwards

48,998 onwards

45,775 omwards

59,999 onwards

Model

Operating system Storage/Expandable Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

www.mymobileindia.com

16GB,64GB,128GB/ No 16GB,64GB,128GB/ No 32GB/128GB/256GB 32GB/128GB/256GB

NOVEMBER 2018 I 127

MYGUIDE RS. 30,000 AND ABOVE

RS. 30,000 AND ABOVE

MODELS

RS. 30,000 AND ABOVE

APPLE

PARAMETERS

ZenFone AR

DTEK 60

KEYone

5.8/1125 x 2436

5.7/(1920x1080)

5.7/1440x2560

5.5/2560x1440

4.5/1080 x 1620

158.4 x 78.1 x 7.5

143.6x70.9x7.7

156.4x74.4x7.5

158.7 x 77.7 x 9

153.9x75.4x7

149.1 x 72.4 x 9.4

148

200

177

172

170

165

180

A11 Bionic

A12 Bionic

QS 820,821/6GB

QS 821/8GB

QS 820/4GB

QS625/3GB/4GB

iOS 11

iOS 12

Android 6.0

Android 7.0

Android 6.0

Android 7.1

256GB/128GB

64/256GB

32GB/2TB

32GB/64GB/256GB

8 Plus

4.7/750 x 1334

5.5/1080x1920

Dimension (mm)

138.4 x 67.3 x 7.3

Weight (grams) Processor/RAM

Display (inches/res)

Operating system Storage/Expandable

BLACKBERRY

Zenfone 3 Deluxe

Model

ASUS

2GB/64GB/256GB

iPhone XS

NEW

3GB/64GB/256GB 4GB/64GB/256BG/512GB

12MP/7MP

12MP/12MP/7MP

12MP+12MP/7MP

23MP/8MP

21MP/8MP

12MP/8MP

1,821

2,691

2,658

3,000

3,300

2,610

3,505

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/No

Yes

Yes/No

Yes/Yes

September, 2017

September, 2018

September,2016

August, 2017

November,2016

August, 2017

61,990

70,800

99,990

25,999

49,990

29,999

39,990

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 30,000 AND ABOVE

MODELS

RS. 30,000 AND ABOVE

GOOGLE

PARAMETERS

HUAWEI

HTC

Pixel 2

Pixel 2 XL

Nexus 6P

P20 Pro

HTC U Play/Ultra

5/1920x1080

6/1440X2880

5.7/1440 x 2560

5.2/1920x1080

6.1/1080x2240

5.2/ 2560X1440

5.2/1080X1920/ 5.7/2560X1440

Dimension (mm)

145.7x69.7x7.8

157.9x76.7x7.9

159.3 x 77.8 x 7.3

145x70.9x6.95

155 x 73.9 x 7.8

145.9 x 71.9x 9.0

162.41X79.79X7.99

Weight (grams)

143

175

178

144

180

161

145/175

Processor/RAM

QS835/4GB

QS810 /3GB

Kirin 955/3GB,4GB

Kirin 970/6GB

QS 820/4GB

MediaTek/QS821

Operating system

Android 8.0

Android 6.0

Android 8.1

Android 6.0

Android 6/Android 7

Storage/Expandable

64GB/128GB

32GB,64GB/No

32GB,64GB,/128GB

32GB/128GB

32GB/2TB

Rear/Front Camera

12.2MP/8MP

12.3MP/8MP

12MP,12MP/8MP

40+20+8MP/24MP

12MP/5MP

32GB/256GB/64GB/ 2TB 16MP/16MP/16MP/ 12MP

2,700

3,450

3,000

4,000

3,000

2500/3000

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes/No

Yes/Yes

Yes/No

Yes/Yes

October, 2017

October, 2015

August,2016

April, 2018

May,2016

February, 2017

61,000

81,000

34,999/ 39,999

39,999

64,990

34,999

29,999/53,999

Model Display (inches/res)

Battery (mAh)

Music Player/FM Launch Price Rs.

128 I NOVEMBER 2018

MYMOBILE

MYGUIDE RS. 30,000 AND ABOVE

RS. 30,000 AND ABOVE

MODELS

RS. 30,000 AND ABOVE

HTC

PARAMETERS

MOTOROLA

OPPO

HTC U11

G4 Dual SIM

V20

Moto X Force

Moto Z

Find X

5.5/2560X1440

5.5/1440 x 2560

5.3/ 2560x1440

5.7/2560x1440

5.4/1440 x 2560

5.5/2560x1440

6.42/1080X2340

Dimension (mm)

153.9 x 75.9 x 7.9

148.9 x 76.1 x 8.9

149.4x73.9x7.3

159.5x77.9x7.6

149.8 x 78 x 9.2

153.3x75.3x5.19

156.7x74.2x 9.4

Weight (grams)

169

155

159

174

169

136

186

Processor/RAM

QS 835

QS 808 /3GB

QS 820/4GB

QS 810 /3GB

QS 820/4GB

QS845/8GB

Operating system

Android 7.0

Android 5.1

Android 6.0

Android 7.0

Android 5.1.1

Android 6.0

Android 8.1

Storage/Expandable

64GB/128GB

32GB/2TB

32GB/100GB

64GB/2TB

32GB,64GB/2TB

64GB/2TB

128GB/256GB

Rear/Front Camera

16MO/12MP

16MP/8MP

16MP,8MP/5MP

21MP/5MP

13MP/5MP

16MP+20MP/25MP

3,000

2,800

3,200

3,760

2,600

3,730

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes/No

Yes/Yes

Yes/No

July, 2017

May, 2015

April,2016

December,2016

November, 2015

October,2016

July, 2017

47,999

34,800

25,999 onwards

54,999

25,990

39,999

59,990

Model Display (inches/res)

Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 30,000 AND ABOVE

MODELS

RS. 30,000 AND ABOVE

SAMSUNG

PARAMETERS

Galaxy S6

Galaxy S6 Edge

Galaxy A9 Pro

Galaxy Note 5

Display (inches/res)

5.1/ 1440 x 2560

6/1920x1080

5.7/1440 x 2560

5.1/2560 X 1440

5.5/2560 X 1440

5.8/6.2/2960X1440

Dimension (mm)

143.4 x 70.5 x 6.8

142.1 x 70.1 x 7

161.7x80.9x7.9

153.2 x 76.1 x 7.6

69.6x142.4x7.9

72.6 x 150.9 x 7.7

148.9 x 68.1 x 8.0/159.5 x 73.4 x 8.1

Weight (grams)

138

132

210

171

152

157

155/173

Processor/RAM

Octa core /3GB

octa-core/4GB

Quad core /4GB

Exynos 8890/4GB

Exynos 8896

Android 5.0.2

Android 6.0

Android 5.1.1

Android 6.0

Android 7.0

Storage/Expandable

32GB,/No

32GB/No

32GB/256GB

32GB/No

32GB/200GB

64/256GB

Rear/Front Camera

16MP/5MP

16MP/8MP

16MP/5MP

12MP/5MP

12MP/8MP

2,550

2,600

5,000

3,000

3,600

3000/3500

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/No

Yes/Yes

Yes/No

Yes/-

Yes

March, 2015

April, 2015

September,2016

August, 2015

March, 2016

April, 2017

26,990

34,900

32,490

40,900/43,900

32,900

38,900

53,00/58,900

Model

Operating system

Battery (mAh)

Music Player/FM Launch Price Rs.

www.mymobileindia.com

Galaxy S7

Galaxy S7 Edge

Galaxy S8/Plus

NOVEMBER 2018 I 129

MYGUIDE RS. 30,000 AND ABOVE

TABLETS

MODELS

RS. 30,000 AND ABOVE

PARAMETERS

SAMSUNG

SONY

VIVO

APPLE

Note 8

Xperia Z5 Dual

Xperia X

Xperia Z5 Premium

NEX

iPad Mini 2

iPad Mini 4

Display (inches/res)

6.3/1440 x 2960

5.2/1080 x 1920

5/1920x1080

5.5/ 2160 x 3840

6.59/1080x2316

7.9/1536 x 2048

Dimension (mm)

162.5 x 74.8 x 8.6

146 x 72 x 7.3

143 x 69 x 7.7

154.4 x 76 x 7.8

162x77x8

200 x 134.7 x 7.5

203.2 x 134.8 x 6.1

Weight (grams)

195

156.5g

152

181

199

331

298.8/304

Processor/RAM

Exynos 8895/6GB

QS 810/3GB

QS 650/ 3GB

QS 810/3GB

QS845/8GB

A7,M7/1GB

A8,M8/2GB

Android 7.1.1

Android 5.1

Android 6.0

Android 8.1

iOS 8

iOS 9

64GB/128GB/256GB

32GB/200GB

64GB/ 200GB

32GB/200GB

8GB/128GB/256GB

16,32GB/No

16GB,64GB,128GB/No

12MP/12MP/8MP

23MP/5MP

23MP/13MP

23MP/5MP

12MP+5MP/8MP

5MP/1.2MP

8MP/1.2MP

3,300

2,900

2,620

3,430

4,000

23.8w

19.1W

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/No

Yes/Yes/Yes

Dual SIM

Yes

Yes/No

Yes/-

Yes/Yes

Yes/No

September, 2017

November, 2015

July, 2016

November, 2015

July, 2018

November, 2015

Spetember, 2015

67,900

37,000

38,990

47,990

44,990

28,460 onwards

44,500

Model

Operating system Storage/Expandable Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

TABLETS

MODELS

TABLETS

APPLE

ASUS

MICROMAX

iPad Pro 9.7-inch iPad Pro 12.9-inch iPad Air 2 with Wi-Fi WiFi/ Wi-Fi + Cellular WiFi/ WiFi + Cellular

ZenPad 8

LapTab

Galaxy Tab S3 9.7

Tab A

PARAMETERS

Model

SAMSUNG

9.7/2048x1536

9.7/1536 x 2048

12.9/2732 x 2048

8.0/1280 x 800

10.1/1280X800

9.7/ 1536 x 2048

8/800 x 1280

Dimension (mm)

240 x 169.5 x 6.1

305.7 x 220.6 x 6.9

209 x 123 x 8.5

259.2 x 175.4 x 9.2

237.3 x 169 x 6

212.1 x 124.1 x 8.9

Weight (grams)

437

713/ 723

350

1.1kg

429

364

Processor/RAM

A8X,M8/1GB

A9X,M9/2GB

"A9X,M9 /4GB"

QS MSM8929/2GB

Intel 4 Gen/2GB

QS 820/3GB

QS425/2GB

iOS 9

iOS 9.3

iOS 9

Android 5.0

Windows 10

Android 7.0

Android 7.1

16GB, 64GB/No

32GB,128GB,256GB/ No

32GB/No

16GB/-

32GB/64GB

32GB/256GB

16GB/256GB

8MP/1.2MP

12MP/5MP

8MP/1.2MP

8MP/2MP

2MP/2MP

13MP/5MP

8MP/5MP

27.3W

27.9 W

38.5W

4,000

7,700

6,000

5,000

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes/No

October, 2014

March, 2016

November, 2015

July, 2015

2,015

June, 2017

October, 2017

38,000

49,900 Onwards/ 61,900 onwards

65,900 nwards/ 85,900 onwards

12,496

10,999

47,990

17,990

Display (inches/res)

Operating system Storage/Expandable Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

130 I NOVEMBER 2018

MYMOBILE

Truvison TW2462 Gaming TV Bringing versatility to your gaming experience

Price: INR 10,990

xpanding its range of LED TV products in India,

The brand new TV also boasts of 20W speakers

Europe-based consumer electronics brand Truvison

with Dolby Digital Sound. Connectivity options

recently introduced TW2462 LED TV. The new TV

that the television offers include 1 HDMI input

features a 24-inch IPS display that is said to eliminate

and 2 USB inputs. This allows users to stream

darkened areas on the screen. The screen comes with

movies and music from pen drives or HDD

full HD resolution and A+ grade panel. It also features

conveniently, the company said. Furthermore, the

several inbuilt NES games display which the company

TV comes with a customization backlight mode. The

says create perfect blacks with infinite contrast ratio.

Truvison TV claims to have lowest power consumption.

The TV also comes equipped with instantaneous

It is available at various retail stores across the

response time and fast moving scenes.

country.n

Gadget Corner

add-ons

SW300 Smartwatch The voice-activated device from Astrum acts as your fitness buddy

xpanding its portfolio, Astrum has entered the

heart-rate is detected, the smartwatch will automatically

‘wearable segment’ with the launch of SW300

send an alert to the user.

smartwatch, designed for the modern needs. The watch

The smartwatch is capable of making and receiving

functions as a smart device when synchronized with the

phone calls directly via Bluetooth connected mobile

smartphone.

phones and displaying real time messages, including

The smartwatch comes in a wide circular design,

WeChat and incoming phone call notifications, all of which

with 1.3-inch Full colored TFT round screen. The watch

allows users to more conveniently stay connected with

also supports sedentary and drinking reminder that will

their friends, family and business associates. Despite its

push you to achieve your daily targets. Additionally, the

small size, the smartwatch also offers sleep tracking which

best way of interacting with the smartwatch is to tap and speak to “Siri” that will operate your

includes sleep stages, sleep routine reminders and sleep coaching. Integrated with

every command and guide you. Acting

an advanced security feature, its

as a fitness buddy, the smartwatch

‘anti-lost feature’ will help you to

is equipped with a 200mAh

locate your phone at the time of

battery which requires 2 hours

emergency. The smartwatch, which

of charging. It’s full-day BP and

is also IP67 water resistant, comes

heart-rate recording makes the

with a 1-year warranty. The device

feature a valuable training and

is available with leading retail and

performance-tracking tool. On the

online stores across India.n

other side, when an irregular BP or

www.mymobileindia.com

Price: INR 3,390 november 2018 | 131

Gadget Corner

add-ons M-tech Nexez NE04 Neckband An accessory to flaunt as well as for everyday use

andset manufacturer M-tech has launched the first product under its Nexez brand – the NE04

Price : INR 1,299

Bluetooth neckband earphone. The Nexez brand was introduced recently to mark M-tech’s foray into the mobile accessories segment. The trendy and versatile design of the Nexez NE04 makes it an accessory to flaunt as well as for everyday use, be it at work, gym or while commuting. Extremely light weight, the pods fit comfortably in the ear, while the band sits securely around the neck and is easy to adjust for a perfect fit. It supports Bluetooth version 4.2

standby time.

and comes with a transmission distance of 10 meters.

The Nexez NE04 comes in Black and Red colours.

Take calls, shuffle music and manage audio volume with

The product is available across the country at 20,000

the built-in mic, remote and audio control button. The

retail points of all formats and leading e-commerce sites

NE04 neckband earphone charges quickly in 2 hours

like Amazon, Snapdeal, Flipkart, Shopclues and Paytm

through a micro USB cable and offers 100 hours of

Mall. n

Pioneer DEQ-S1000A The universal sound processor that enhances the sound of factory-fitted audio system

apanese car infotainment manufacturer Pioneer has

BAND Equalizer, Time alignment, 3-Way network mode,

introduced a new universal sound processor, the DEQ-

Crossover settings, Super “Todoroki” Sound, and Live

S1000A in the Indian market. With this, the users can

simulation.

optimize the sound quality and clarity of their factory-

The processor allows the users to upgrade the sound

fitted audio systems. Compatible with Android and

quality of existing car audio systems without any quick-

iOS, the 48-bit DEQ-S1000A can be easily controlled

fix. The installation process is quick and simple as it

by Pioneer’s Sound Tune app. One can personalize the

only requires a car specific harness (sold separately) to

sound tuning of the sound processor through the simple

connect in the car. The tuning process is quite easy

user interface of Pioneer Sound Tune app, which also

too, as it is done by the user’s smartphone. By USB

offers features like 31

connection of smartphone with DEQ, the audio tuning can be managed. The high-performance of 48-bit dual-core DSP for refined quality sound reproduction makes Pioneer’s DEQS1000A a prime choice amongst the car owners, the company claimed. It creates an ambiance of a concert or café in a car through the live simulation feature and gives the passengers a truly immersive entertainment

Price : INR 12,750 132 | november 2018

experience. Available in Matte Black colour, the DEQS1000A can be purchased from an authorized Pioneer dealer.n

MYMOBILE

Element Case X1 Series Cases

For Apple enthusiasts who wish to have robust cases to protect their iPhones

fter redefining the ultra-premium accessories market worldwide, high-end phone-case maker Element

Case has now decided to strengthen its presence in the India market via its premium offering for the latest iPhones, the X1 series of ultra protective, unique and innovative iPhone cases. In a recent survey done by the company, it was observed that 90% of the people surveyed had dropped their expensive phones at least once in a month, with a

a distinctive design sense in its X1 Series of the latest

small minority claiming to accidentally drop their phones

iPhone Cases.

even six times a month.

Under the X1 Series umbrella, Element Case has

Fueled by inspiration and creative exploration, the

introduced the Rally, Illusion, Shadow and Vapor-S

Element Case X1 Series has been introduced in India

variants of iPhone cases. Each variant comes with

to cater to all the new iPhone models, the XS, XS Max

unique features and innovative craftsmanship to protect

as well as the XR. The X1 Series by Element Case is an

and enhance the image of the latest iPhones. All variants

extension of its X icon used by Element Case on its 10th

are designed to meet military specification drop test

anniversary and is symbolic of the concepts of extra,

requirements and support wireless charging as well.

experimental and the unknown. Element Case aims to

Element Case X1 Series of iPhone cases will shortly

not just provide phone protection but also challenge the

be available in India in multiple variants at most Apple

status quo by introducing ultra-premium materials and

Channel Partners and online via Amazon. n

Gadget Corner

add-ons

Detel Bluetooth Speakers To make you party-ready for this festive season

eature phone brand Detel has now come up with four

with pen drive, micro SD card and AUX to enjoy back-

new portable Bluetooth speakers namely- Rockstar,

to-back music. Apart from Detel Jazz, the other three

Sargam, Carvan and Jazz with a price starting from Rs

devices are equipped with Mic and calling features. The

849. Said to be a perfect companion for music lovers,

speakers are backed by 3.7V-1200 mAh battery each

the speakers come with V4.0+EDR Bluetooth version and

that takes up to four hours to charge. The Jazz, however,

FM radio support. Users can also connect their devices

must be plugged in while playing. The speakers are designed to suit varied situations. The Detel Jazz is perfect for indoor gatherings, whereas the other three devices offer a perfect combination of

Price: Starting from INR 849

portability and a powerful audio experience with an aim to give the party goers the freedom to take their party anywhere they go. The Detel Rockstar, Sargam, Carvan, and Jazz, priced at Rs 999, Rs 899, Rs 849 and Rs 2,499 respectively, are available for purchase on Detelâ&#x20AC;&#x2122;s official website and its recently-launched mobile application. For bulk-buying, the products are available for purchase on B2BAdda.com, Indiaâ&#x20AC;&#x2122;s first hybrid e-distribution platform. n

www.mymobileindia.com

november 2018 | 133

Gadget Corner

add-ons FiiO BTR3 The portable high-fidelity Bluetooth amplifier

Price : INR 6,990

hinese audio company FiiO has launched the BTR3 portable high-fidelity Bluetooth amplifier in India.

The BTR3 is said to be the first-ever amplifier to support all latest wireless audio codecs including AAC, SBC, aptX, aptX Low Latency, aptX HD, LDAC, and LHDC. It is powered by Qualcomm CR8675 Bluetooth chipset

functionality. On the connectivity front, the device offers

that comes with 24-bit transmission and processing

Type-C connector with USB DAC functionality and a

support. The chip is also said to be more stable in signal

3.5mm audio cable to connect to a home audio system.

strength.

It also comes with voice assistant support for Apple’s

The Bluetooth amplifier comes with AK4376A DAC that is said to offer 124 dB Signal-to-Noise ratio and 107

Siri. The device weighs about 25 gram and measures 58x25x10.4 mm.

dB distortion. The BTR3 is backed by a 300mAh battery

The amplifier offers an aluminium alloy body with

which claims to take only 1.5 hours to fully charge and

2.5D glass and oleophobic coating to keep off the

offers 11 hours of playback time. The amplifier comes

fingerprints. There is also a RGB light indicator for the

equipped with a built-in microphone and Qualcomm cVC

input Bluetooth audio codec, charging and working

noise cancellation technology to offer noise-free, clear

status. The BTR 3 can either be hanged from a lanyard

sound.

or attached through a rear clip, making it ergonomically

Other features on the board include volume control, one-touch NFC pairing and Fast Pair Bluetooth

handy. It is available online as well as offline and on the company’s website. n

Digitek Smart Car Charger Extenders An essential accompaniment for long car rides

martphone accessories brand Digitek recently

rapid charging capabilities. The device is a prerequisite

launched two models of the Car Charger Extender

for prolonged car journeys and a perfect companion for

– DCE-72V QC and DCE-96V. These car charging

continuous enjoyment.

extenders offer convenience to the rear seat passengers

The device can be plugged into the car’s CLA clip. With

to charge their devices. The smart devices have been

the six feet cable, the car charger ports are accessible

uniquely designed for universal usage and compatibility

from any corner in the vehicle. The four USB ports, 2 at

with most cars. With the incorporated intelligent circuit

the front seat and 2 at the backseat with extended hub,

technology, the car charger exemplifies safety and ease

can charge up to 4 gadgets at a time. The chargers are

of use. The accessory offers quick service with its ultra

fitted with smart safety systems that protect the gadgets

Price : INR 1,095 (DCE-96V); INR 1,195 (DCE-72V QC)

from over current, over charging and overheating. The built in smart ID chip intelligent circuit detects optimum charging current for gadgets and provides the ideal power for the most robust and protected charging experience. These chargers can be used with 12V to 24Vsupply that is suitable to be used the world over. The USB output current of the chargers i.e. DCE-72V QC and DCE-96V, as per the specifications, is 7.2A and 9.6A respectively. These devices are available at mobile as well as car accessories outlets and e-commerce platforms like Amazon, Flipkart, etc.n

134 | november 2018

MYMOBILE

Letstrack Premium Series

The tracking device works even in unstable network areas

PS security company Letstrack has launched its

this feature allows

Premium Series of real-time tracking device for

the owner to tap

fleet management companies. In order to minimize the

Engine cut button

cases of robbery and theft in low connectivity areas, the

and dismantle the

Letstrack Premium Series device works even in unstable

functioning of vehicle

network areas to keep the owner updated about location

within a second.

of his vehicle and driver.

This feature has also

Incidents of robbery in transportation business

resulted in recovering

99 R 8,9 N I : Price

usually happen in odd hours when robbers can easily

various robbed vehicles

take the vehicle to secluded far off places where network

by their owners without any delay, it said.

connectivity is low. Therefore, Letstrack Premium Series

In addition, Letstrack Premium series has added an

solves this critical issue of Remote Connectivity and

SOS button, also known as Rescue feature which is meant

works well even in unstable network areas. Irrespective

to be used only in an emergency for driver or passenger

of unstable network, the device gives accurate tracking

safety. By pressing the SOS button, an instant alert is

information to the fleet owner, the company claimed.

sent to the vehicle owner via notification on the app or

Letstrack Premium series also comes with its prime

email. The device is said to be extremely weightless

Engine cut feature and Full Vehicle monitoring. In case of a

which is easy to keep in a bag, pocket or fastened with

mishap or if the driver is moving in any suspicious location,

the belt. n

Gadget Corner

add-ons

Astrum TM085 Trolley Speaker Experience the party on the wheels

ew technology brand Astrum has introduced a new trolley multimedia speaker, the TM085, which

speaker with 40Watt RMS delivers an exceptional sound experience, at both high and low volumes, the

the company claims is a right package to

company said. Its 8-inch woofer dispenses

experience the party on the wheels with

heart thumping bass, ensuring that you

the powerful sound performance and a big battery to keep you going. According to the company, the TM085 is an apt

Price : INR 3,890

always experience clear highs and mids, with a stupendous level of detail, it added.

choice for backyard parties, weddings

On the connectivity front, the

or travel. The trolley speaker is

speaker supports USB and SD/MMC

made portable with a handle and

cards along with Bluetooth and the

castor wheels to slide it around.

very unique, Sleep function. The

With 7.4V2A lead-acid battery, the

speaker also comes with built-in

speaker keeps the party going for

FM and a full functional remote

up to three hours non-stop, and

control. The speaker also comes with

also gets fully charged under eight

wireless microphones for karaoke

hours.

and entertainment so that you enjoy

The 24 LED lights circular light

making your own music. The product

display claim to enhance your

is available with leading retail and

experience to the next level. The

online stores. n

www.mymobileindia.com

november 2018 | 135

Gadget Corner

add-ons QHM 4KP Powerbank In sync with the dynamic lifestyle

ice Pr

99 R9 N I :

onsumer electronics and IT peripherals company

output of 5V-2AMPS, which allows you to charge two

QHMPL has launched its slimmest pocket-sized

devices at one go, even while you are on the go. With

powerbank with a capacity of 4,000mAh – QHM 4KP.

conversion rate of up to 80 per cent, the powerbank

The polymer powerbank supports up to 500 times charge

automatically adjusts output based on the connected

– discharge cycle complimenting the slim profile with

device, compatible with all popular smartphones and

functionality. The powerbank is said to be lighter to carry

tablets.

and also remains dormant when not in use to avoid any

BIS certified, the powerbank equips a multitude of

power waste. Engineered with practicality and suitability

advanced safety features - Short Circuit Protection,

in mind, it also includes LED Indicator which exhibits

Over-charge Protection, Over Discharge Protection and

the battery status.

Over Voltage Protection, which assures maximum user

The powerbank comes with Dual Charging interface

and device safety at all times. The product comes in

and RISC microprocessor that ensures fast charging

shades of Black and White and is available with leading

and efficient output. The dual output gives a maximum

retail and e-commerce stores in India n

Oraimo Roadster OCM-BH10 A two-in-one accessory making drive time simpler

Price : INR 1,199

136 | november 2018

raimo, the smart accessory

with various mobile and digital

brand from Transsion Holdings,

products. Along with a crystal clear

has taken a step ahead in making

HD voice quality, the headset speaker

drive time simpler with the launch of

offers a very simple interface to auto

the sturdy, stylish and cool Roadster

answer/end calls – while picking up

OCM-BH10. The gadget is a two-

the headset answers a call, it has to

in-one wireless headset plus car

be docked into the charger to end

charger.

the call.

According to the company, the

Equipped with extra-fast

compact and handy Roadster OCM-

charging, the Roadster OCM-BH10

BH10 features an always-on-the-

houses two ports that can pump out

standby mode in order to stay ready,

up to 15.5 watts of power which

whenever and wherever needed. The

is enough to charge two devices

gadget facilitates auto charging via

simultaneously. The gadget also

a magnetic charging dock which

has some cool features such as the

helps charge the headset effortlessly

multi-protection safety system, surge

without having to worry about where

protection, temperature control and

it is located or whether it has enough

more advanced features that not

power.

only ensure increased efficiency

In terms of connectivity, it

of device-charging but also takes

supports the new Bluetooth Version

care of the car and gadgets, Oraimo

4.2 technology that is compatible

said.n

MYMOBILE

Toreto Whizz

The waterproof headsets with in-built memory

oreto recently launched its new waterproof wireless earphones, the Whizz which claims to give a battery

Users can play music directly

from

these

backup of up to 8 hours with a 200mAh cell. They are

earphones. They can

both waterproof and wireless which, the company says,

connect the earphones

makes them ideal for all sporting enthusiasts and can be

with their smartphones via

used while swimming, jogging etc. The company claims

Bluetooth and listen to their

that one can enjoy 30 minutes of music in 1-metre

favourite songs. They can also

depth. With an 8GB inbuilt memory, users will be able to

control the volume and also accept

store their favourite songs on the earphones, nullifying

or reject calls with one push of a

the need to carry their smartphones all the time.

button.

Price : INR 3,999

The Whizz reportedly also comes with the feature

The Whizz earphones support a

of redialling a number. On triple clicking the Multi

micro-USB charging port for charging

Functional Button (MFB), users can simply redial

purposes. They come packed with two

the last called/dialled number of the paired phone/

sets of earbuds, user manual and

device. As per the company, the earphones come with a

a one-year warranty. The

frequency range of 2.40GHz -2.48GHz which works up

earphones are available in

to a distance of 10 metres. With the dimensions of the

Classic Black colour at retail

product being 54x48x30mm, it supports 4.2 Bluetooth

stores and across all leading e-commerce platforms in

versions and all MP3/WMA/WAV/APE/FLAC files.

India. n

Gadget Corner

add-ons

JVC XS-XN21 2.1 Speaker Armed with cutting edge sound technology

apanese brand JVC that entered India with Veira

embedded in the speaker.

Group has launched its new 2.1 home audio speaker

Boasting the powerful clarity of sound with 500 Watt

range, XS-XN21, which claims to be loaded with powerful

PMPO, the speaker brings an edgy roughness balanced

sound drivers and effective audio technology for an

with style. The 4-inch subwoofer system packs the

incredible sound experience. According to the company,

loudest sound possible, the company said. The speaker

the speaker is armed with cutting edge sound technology

produces thumping sound with 16W of output power.

that offers an immersive audio experience with dramatic

The speaker connects to a smartphone, laptop or smart

styling and unique LED lights. Check the trackâ&#x20AC;&#x2122;s details,

TV with the inbuilt Bluetooth feature. User can also

volume or adjustments, on the bright LED screen

connect the USB devices, or SD card, to play the songs from any storage space. In addition, the AUX allows direct connect to the speaker.

Price : INR 5,999

The speaker comes with inbuilt FM Radio function. Adjust the volume, change the track or operate the speaker from anywhere across the room; with the remote control console, the power to operate the speaker is in users hands. The speaker is currently available online with Flipkart and leading retail stores in India. n

november 2018 | 137

Gadget Corner

add-ons WH-1000XM3 Headphones The next-level noise cancelling technology from Sony

urther strengthening its position in audio segment,

Mode, Sense Engine, Touch Control and a claimed battery

Japanese brand Sony has launched the WH-

life of 30 hours with support for quick charge.

1000M3 around ear headphones in India as part of

The WH-1000XM3 headphones feature new HD Noise

the highly-accredited Sony 1000x series. The new

Cancelling Processor QN1 with approximately four times

headphones include all the features from previous

improved performance than its predecessor. The company

WH-1000XM2 models along

claims the new component can negate transport noise

with other improvements including

and further cancels out daily background sounds such

upgraded

as street noise and human voices. With Dual Noise

Noise Cancellation

Sensor, the headphones can capture ambient

for improved audio q u a l i t y.

noise with dual microphones and then passes

Key

the data to the processor to cancel the noise.

highlights of the

The new Sony headphones include a

headphones

40mm driver unit with Liquid Crystal Polymer

include Quick

diaphragm known to handle heavy beat and

Attention

reproduce a range of frequencies up to 40kHz. With Quick Attention Mode, users can place their right hand over the right housing to decrease music volume to respond to those around them. Customisable Automatic Power

Price: INR 29,990

Off function on the companion Headphones Connect app allows the headphones to stay on in Noise Cancellation mode without being connected to a device. The WH-1000XM3 weighs 255 grams and come with deeper ear cup and a thicker headband cushion and is available in black or platinum silver with gold highlights. The headphones come with smart listening features such as Adaptive Sound Control which detects userâ&#x20AC;&#x2122;s physical situation and activity such as travelling, walking and waiting and accordingly adjusts ambient sound settings. The Headphones Connect App enables to use Smart Listening by Adaptive Sound Control, control ambient sound settings and adjust the sound levels with the equaliser. Claimed to have a battery life of 30 hours, the Sony headphones support Quick Charging function that provides five hours of wireless playback with ten minutes of charging via USB Type C port. The WH-1000XM3 will be available at Sony Centers and other electronic stores in India, in Black and Platinum Silver colours. n

138 | november 2018

MYMOBILE

Gadget Corner

add-ons

TCL QLED 65X4 & AI TVs Bringing the next wave of disruption

nderlining its push to disrupt the Indian smart

television comes with Google Assistant. The S6500

TV market with cutting-edge technology,

TVs can be used to control several IoT devices using

Chinese tech major TCL has come up with its new

voice commands. The TV is powered by quad-core CPU

4K UHD QLED 65X4 smart TV along with the new

and a dual-core GPU coupled with 1.5GB RAM and

AI TV S6500 series in India. Both the televisions

8GB of internal storage. Apart from this, it features an

run Android TV 8.0 Oreo operating system with HDR

IPQ video processing engine to provide 4-dimensional

support and come pre-loaded with several media

image optimization, and they also support HDR10,

streaming services such as YouTube, Netflix, Jio

micro dimming, Dolby Surround Sound, Google

Cinema, Voot and more.

Chromecast, and white LED HD backlight. The S6500

In terms of the technical specifications, the TCL QLED 65X4 features a 65-inch 4K UHD QLED (Quantum Dot LED) panel with micro dimming,

TVs are available in four sizes â&#x20AC;&#x201C; 32-inch, 40-inch, 43-inch and 49-inch. Talking about the prices, the QLED 65X4 4K UHD

MEMC (Motion Estimation-Motion Compensation)

TV is priced at Rs 1,49,990, but it will be made

technology and 120Hz refresh rate, said to produce

available at Rs 1,09,990 via Amazon as part of

natural colours with great level of details and smooth

festival discount offer starting October 25. It will

viewing experience. The TV also comes equipped with

later be available across all the offline and online

Harman Kardon branded speakers with Dolby Audio

retail partners.

technology which delivers 40 watts of output. The

On the other hand, the S6500 TV lineup price

QLED TV is powered by a 64-bit quad-core CPU and a

starts at Rs 16,990 for 32-inch model, Rs 24,990 for

dual-core GPU coupled with 2.5GB RAM and 16GB of

40-inch model and the 43-inch and 49-inch models

onboard storage. The TV also comes with voice search

come at price tags of Rs 27,990 and Rs 31,990

and has built-in Chromecast as well.

respectively. The S6500 TVs are available via all

Speaking of the S6500 series, the AI-enabled

major online and offline retail partners. n

november 2018 | 139

Gadget Corner

add-ons Aisen A55UDS972 4K UHD Edge LED TV Experience the ultimate theatre experience at home

omegrown brand Aisen has come up with a 55-

experience and output power of Audio is 16W. Featuring

inch A55UDS972 4K UHD Edge LED smart TV

Hotkeys â&#x20AC;&#x201D;Remote Control, the TV comes with Single

for theatre experience. The company claims that the

touch button to access Multimedia, Wi-Fi, and on-

TV renders true colours, contrast, details, and crisp

demand popular video application. With the help of

and bright images.

E-share, one can cast their smart deviceâ&#x20AC;&#x2122;s screen on

With the 4K UHD and IPS Panel technology, the company says that the TV injects extra brightness focusing

the TV and experience the world of entertainment on a bigger screen.

on smaller details and crisp colours. Furthermore, Aisen

On the connectivity front, the TV includes three

asserts that the TV also brings stable picture quality

distinct HDMI inputs and 4 USB ports, allowing you

with no after image or flashing in case the screen is

to connect your laptop, gaming console and others.

touched, while the High Transmittance facilitates high

One can also connect the smart TV to the internet and

resolution with low power consumption.

watch various movies, TV series, with just a click on

The new smart TV is powered by a quad-core processor

the remote.

clocked at 1.5GHz. The processor is integrated with

The 55-inch A55UDS972 4K UHD Edge LED TV is

2GB of RAM and16GB of storage. It comes with an

available for purchase at retail stores across various

inbuilt Dolby Audio, featuring the surround sound

cities in India. n

Price: INR 55,950

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MYMOBILE

Gadget Corner

add-ons Samsung Galaxy Tab S4 Lets you super task anytime, anywhere

Price: INR 57,900

outh Korean tech major Samsung recently

bigger monitor with an HDMI adapter. The redesigned

launched in India its flagship tablet, known as

S Pen offers an authentic handwriting experience,

the Galaxy Tab S4, a new two-in-one Android tablet

suitable for drawing, taking notes, and messaging.

that comes equipped with Samsung Dex and S Pen.

The Galaxy Tab S4 is available in Black and Grey

The Galaxy Tab S4 sports narrower bezels to fit a 10.5-

colour variants on Samsung Online Shop and leading

inch display with Super AMOLED technology, as well

offline retail stores, the South Korean tech giant said,

as a 16:10 screen ratio.

adding that it will also be available on Amazon.

The company also announced several offers for those

S4 also comes with four speakers tuned by AKG and

who want to buy the flagship tablet. Those with HDFC

Dolby Atmos immersive sound technology. Samsung

Bank credit cards will be able to avail an introductory

DeX optimises the user experience for work situations

offer that lets consumers get Rs 5,000 cashback on

and gives what they want from a PC experience, a

purchase of Galaxy Tab S4. Furthermore, the Galaxy

big screen, a full-size keyboard and a mouse. In

Tab S4 customers on Jio 4G, would be entitled to get

Standalone mode, one can enjoy a PC-like interface

instant cashback of Rs 2,750 on recharging with Rs

even without a monitor or the â&#x20AC;&#x153;Book Coverâ&#x20AC;? Keyboard,

198 or Rs 299 plan. They would also get double data

the company said.

benefits on every recharge for the next four recharges.

In Dual mode, users can connect the tablet to a

www.mymobileindia.com

november 2018 | 141

Gadget Corner

add-ons

Price: INR 18,499

Yuphoria Smart TV The first-ever TV under Micromax sub-brand YU

omegrown electronics major Micromax Informatics’

starters, Yu’s LED TV comes with a Mobile High Definition

sub-brand Yu has launched its first LED television-

Link (MHL) feature, which enables it to connect with

YU Yuphoria Smart TV in India. The YU Yuphoria LED TV

users’ smartphones and laptops to mirror the HD content

comes with a 40-inch screen and a resolution of 1920

on their TV screens. Apart from this, the TV also features

x 1080 pixels and a viewing angle of 170 degrees. It is

support for Airplay, which enables it to connect with

Apple devices seamlessly.

RAM and 8GB internal memory.

Besides, the YU Yuphoria also provides seamless

The YU Yuphoria TV runs on Android operating system

connectivity with other smartphones. While its media-

and it features Wi-Fi, three HDMI ports, two USB 2.0

sharing feature allows users to watch content from their

ports, and one VGA port which enables it to connect with

phones on the YU Yuphoria television, the wireless

various devices including storage devices such as hard

smartphone control feature enables users to play games

drives and pen drives, set top box, gaming consoles and

and operate the TV through their smartphones. As far as

laptops among others.

the audio is concerned, the Yu Yuphoria LED TV provides

The newly launched YU Yuphoria TV comes with a host of interesting features that make it a good buy. For

142 | november 2018

a 24watt sound output. The LED smart television is available exclusively on Amazon India. n

MYMOBILE

Plantronics BackBeat FIT & BackBeat GO Headset Series Made for active enthusiasts and travelers

ith festive season in mind, audio pioneer Plantronics

mix of wearing styles, price points, colours and solutions

recently rolled out a series of wireless headsets in

to offer advanced feature customization, and enhanced

India, namely BackBeat FIT 350, BackBeat FIT 2100,

safety. Built and designed with durable, sweatproof and

BackBeat FIT 3100 and BackBeat GO 810. The products

waterproof material, the new BackBeat FIT 2100 and

are available through its authorized distributor Rashi

BackBeat FIT 3100 are made to get you through your

Peripherals with multiple colour options. The BackBeat FIT

workouts.

headsets boast of an “Always Aware” feature that enables outdoor enthusiasts to “hear what truly matters”.

BackBeat FIT 350: Building on the success of the BackBeat FIT 300 Series, the BackBeat FIT 350 wireless

While the BackBeat FIT 350 is priced at Rs 6,490 and

sports earbuds are discreet and ultra-light, designed to

comes in Black/Grey, Grey/Bone and Grey/Blue colours,

help users push through even their most rigorous workouts

the BackBeat FIT 2100 comes at Rs 8,100 and will be

with stability and comfort in mind.

available in Black, Grey, Blue and Lava Black colours. The

BackBeat GO 810: BackBeat GO 810 is wireless, over-

BackBeat FIT 3100 is priced at Rs 11,990 and comes in

the-ear headphone that packs up to 22 hours of listening

Black and Grey colours. The BackBeat GO 810 is priced

time for commuters and travelers, allowing one to focus

at Rs 11,990 and has been launched in Graphite Black,

on what matters amid the clamor of the surroundings.

Navy Blue and Bone White colours.

Each new member of the BackBeat GO family is designed

BackBeat FIT 2100 & 3100: Expanding its sports

for all-day comfort and customization so users can make

portfolio, Plantronics has introduced BackBeat FIT

the most of their listening experience, all at an affordable

2100 and 3100. These wireless sports earbuds offer a

price point. n

www.mymobileindia.com

Gadget Corner

add-ons

november 2018 | 143

Gadget Corner

add-ons Haier Easy Connect LED TVs Enjoy the pleasure of streaming content from your smartphone

ome appliances brand Haier has launched an

with 10W*2 stereo speakers with Dolby digital decoder,

all-new range of Easy Connect LED televisions

the new LED produces high-quality audio output that

in India (B9200WB series) for the festive season.

provides a more immersive experience. Connectivity

The two new LED TV models -- LE43B9200WB (108cm-

options like 3 HDMI inputs and a USB port enable users

Full HD) and LE32B9200WB (80cm-HD) -- come

to connect several entertainment gadgets to play their

with the Smart Share feature, which gives the Android

desired content.

mobile users a smart way of screening their mobile

The Haier LE32B9200WB LED TV, on the other hand,

content on the large screen of the LED TV without internet

offers an HD resolution of 1366x768p which provides

connectivity options like Wi-Fi or Bluetooth. Users can

an excellent picture quality. The new LED TV comes with

simply follow the process of turning on pre-loaded app

10W*2 sound output and Dolby digital decoder which

like Smart View or Screen Mirroring on their Android

provides theatre like sound-effect at home and also

mobile phones to connect with the built-in Smart Share

features the Auto Volume Leveler to control the volume

(Miracast) feature in the new Haier Easy Connect LED

fluctuation. The Haier LE32B9200WB comes with 2

TV to stream their favourite content like movies, music,

HDMI inputs and a USB port for better connectivity.

videos and photos from the comfort of their sofa. The Haier LE43B9200WB LED TV comes with Full HD resolution of 1920 x1080p which provides superior picture quality. The new TV allows for watching Full HD content at the highest level of details with a 16:9 aspect ratio with better brightness and contrast. Integrated

144 | november 2018

Both the smart televisions are available across India.n

Price: INR 22,990 (LE32B9200WB); INR 40,990 (LE43B9200WB) team@mymobile.co.in

MYMOBILE

Exclusive

Vantage Point

Making your smart devices smarter and safer for you

By Gaurav Sharma n order to make the mobile and Wi-Fi communication

airports, oil refineries, large manufacturing units, hospitals, social

devices safer, Syenergy Environics Limited has launched

& educational institutions, hotels and corporate offices of many

Envirochip, which purifies the electromagnetic radiations

multinationals.

from various devices like mobile phone, Laptop, Wi-Fi-

router,tab,etc. and make them safer for you.

After extensive research on radiations emitted from Mobile Phones, Mobile Transmission Towers, Computers and other

Syenergy Environics Limited is a

personal electronic gadgets, “Envirochip”was developed,which

company headquartered in Gurgaon,

changes the nature of radiation, and makes the radiations from the

India, has been studying the impact

devices non-bio-effective for the human body without reducing

of various Natural, Environmental

the signal strength or quality of the device.

and man-made Radiations and

The constant exposure to Electromagnetic Radiation (EMR)

developed solutions to improve the

is a silent killer as we are surrounded by them 24X7 through

health parameters of human beings

multiple devices at home and at work. The fact that EMR is

affected by these Radiations and

invisible to the human eye makes it even more dangerous.

developed a science and a service

There are innumerable scientific studies that have proven

known as “Environics”, which

that prolonged exposure to EMR have a detrimental effect on the

corrects the effect of some of the

human health, some of which may be increase in stress levels,

harmful radiations and energy flows

insomnia, developmental malformations in children, tumour

from Geopathic Stresses (Earth’s

growth and even cancer in extreme cases. It also adversely

natural sources of Radiation) in our

affects the reproductive health of both women & men. World

living and working Environment –

Health Organisation (WHO) has classified mobile radiations as

Homes, Offices, Factories, etc.

possibly carcinogenic (cancerous) in Level 2B category in the year 2011.

The Organisation is dedicated to finding solutions to negate

Envirochip has undergone extensive tests in reputed medical

the harmful effects of electromagnetic radiations. Their

and scientific institutions in India and abroad. Tests on more

solutions have been implemented in 12 countries, 74 cities

than 500 people have shown that their stress levels reduced by

and over 2,000 establishments, including

over 5%, which is medically significant. Improvements can be seen in various health parameters such as pulse rate (heart rate) and immunity. The chip has been tested and certified by Max Healthcare, CE Certified, DB Technology Lab, Cambridge UK. Recently it has also received a certification as a ‘Green / Eco-Friendly’ Product from Singapore Green Building Council. The results of the various researches have been published in scientific journals like MIT’s Technology Review and Journal of Biomedical Sciences and Engineering, USA. Envirochip is available pan-India across multiple retail stores in Modern Trade, General Trade as well as all major E-commerce marketplaces. n

The author is Head of Sales & Marketing at Syenergy Environics Limited Email- gaurav.sharma@environics.co.in

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RNI REG NO. DELENG/2005/15033 DL (ND) : 11/6100/2018-19-20 Posting Date 26th to 31st every month Publishing Date : 22-10-18