My Mobile Magazine August 2018 by My Mobile

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Your gateway to the world of mobility

Can Samsung Hold its Fort? Chief Speak Sudhir Kumar CEO, Tambo Mobiles

Tested

Tambo TA-3, HTC Desire 12+, Xiaomi Redmi Y2, Moto G6, Infinix Hot 6 Pro, iTel A62 and many more…

phone of the month

Asus ZenFone 5Z

Editorpage

firstcall

e are indeed in the midst of transformational change as far as the world of mobility is concerned. From near complete dependency on imports

EDITORIA L

just few years back, India is finally and firmly on course

Pankaj Mohindroo |

to become a top manufacturer of mobile handsets

Shelley Vishwajeet | Editor

in the world. Already, we have more than 120 units engaged in manufacturing of handsets and other key components such as batteries, chargers, cases, reflecting the success of Indian Cellular Association crafted Phased-Manufacturing Program-I (PMP-I) which has been

Editor-in-Chief

Haider Ali Khan | Deputy Editor Ramesh Kumar Raja | Assistant Editor Nijhum Rudra | Correspondent Vanshika Malhotra | Correspondent

acknowledged repeatedly by none other than our Prime Minister Narendra Modi himself. The recent announcement by Samsung to double its mobile manufacturing capacity at its Greater Noida plant is another step in this direction. The emerging manufacturing eco-system has bearings beyond mobile handset as it will also catalyze the overall electronics

DESIGN Ajit Kumar Parashar | Sr. Graphic Designer

M AR K ETING

manufacturing eco-system too! And this is significant as India’s

Puja Mohindroo | Manager - Business

import bill for electronics goods has risen dramatically over the last

Sandeep Kumar | Sr. Manager – Marketing

five years to cross USD 50 billion this fiscal. The foreign exchange outgo for electronics import is now second only to oil by a thin

O P ERATIONS

margin. Rising electronics import bill will have a serious bearing on our economy, thus we urgently need to catalyze electronics

K. Rajagopalan | Advisor-Legal, Accounts & Administration

manufacturing within the country. We need to take aggressive and

Deepak Kohli | Manager – Accounts

fundamental steps towards becoming a global hub for mobile and

Varun Lama | Sr. Manager – Human Resources

components targeting exports crossing one lakh crore by 2021. We are also witnessing some interesting trends in the mobile handset market. There is an upheaval being witnessed in the Feature phone segment with the launch of Jio Smart Feature phone which has captured more than 40% of the market. Interestingly, Lava

CIRCU L ATION B. G. Mathur | Manager- Production & Circulation

and Nokia have been able to maintain their shares. In smartphone

AD V ISOR Y B OARD

segment too, there are upheavals. Samsung’s well guarded turf is

Bejon Misra

under pressure from players like Xiaomi, Oppo, Vivo, Huawei and

Rajan Mathews

Nokia. A new pecking order is being shaped.

S.D. Saxena

I am also happy to note that My Mobile magazine has become an increasingly preferred platform for the industry and thought leaders to share their valuable insights. It’s always been our endeavor to go beyond simply news presentation and bring real insights about the world of mobility. This issue too will reflect this objective.

Subhash Chandra Sunil Dutt Sonu Bhasin Uvaraj Natarajan

GET IN TOUCH Editorial : shelley@mymobile.co.in

Happy Reading! n

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Edited, published, printed and owned by Pankaj Mohindroo, Published from Flat No. 25, First Floor, Shankar Market, Connaught Place, New Delhi – 110001. Printed at HT Media Ltd. Plot No. 8, Udyog Vihar, Greater Noida, Uttar Pradesh - 201306

Pankaj Mohindroo editor-in-chief

04 | august 2018

The publishers regret that they cannot accept liability for errors and omissions contained in this publication, however caused. The opinions and the views contained in this publication are not necessarily those of the publishers. Readers are advised to seek specialist advice before acting on information contained in this publication, which is provided for general use and may not be appropriate for the reader’s particular circumstances. The ownership of trademarks is acknowledged.

Volume XIII, Issue VII, august 2018

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contents

48 60

58 Style Notes 10 letters 12 Cell Speak 14 Rumor Mill 16 NEWS 20 big NEWS 109 My Guide 29 Just In Get a close look at new mobile devices now in the market

46 Lead Story Can Samsung Hold its Fort?

06 | AUGUST 2018

Market Insight 49

Apple on Top Again

Feature Phone: The New

Pecking Order

50 Chief Speak

Director, Software Engineering, Yahoo

Arun Gupta – CEO & Founder,

MoMagic

Rahul Gupta – Founder,

Seniorworld.com

Sanjeev Gulati – Country

Sudhir Kumar,

Manager - India & SAARC,

CEO, Tambo Mobiles

VIVOTEK

96 Face to Face 53 Imran Merchant – Business

Soumitra Gupta – CEO,

Togofogo.com

Head, Fox Mobiles

56 Consumer Insight

Redmi is hot favourite of

Sundar Mahalingam – Chief

Strategy Office, HCL Corp &

e-shoppers!

Shiv Nadar Foundation

Joshua Jacobson – Senior

60 In Focus

Director, Product Management,

Nokia 3.1: Will it be a

Yahoo & Ratan Hudda – Senior

game changer?

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What's Inside

contents The Burntest 62 ASUS ZenFone 5Z

Artificial Intelligence: Making

Four phones which are smart

Yang, Brand Director, OPPO

buy today

64 HTC Desire 12+

Mobiles India

66 Xiaomi Redmi Y2

68 Moto G6

Menace in Mobile Accessories

70 Tambo TA-3 72 Infinix Hot6 Pro 74 Itel A62 76 iVOOMi i2 Lite

106 Bazaar Bargain

Camera Phones Smarter – Will

Countering the Counterfeit

131 Gallery

– Nidhi Markanday, Director,

ERD Technology Road

Intex Technologies

Show, 2018

98 Cybersecurity

132 battery special

Future Cyber Risks for

Top Smartphones with

Businesses

Powerful Battery under 10k

100 Innovation

134 Add Ons

MediaTek Helio A Series

The latest and the best of

is Here!

gadgets and accessories, from

By Invitation 84

Gadgets: Calling, Messaging,

Gaming, Movies……! What More? – Usha Srinivas, a Marketing & Business

earphones to Bluetooth

Consultant

Feature Phones are the Future

102 Personality

Phones! – Pradipto Ganguly,

Lei Jun: The Smiling Rockstar

Co-founder & CEO, Britzo

of Mobility World

148 Vantage Point Mobile Retail: High time to

Communications

109

speakers

Apptastic 104 Yaantra BuyBack 105

Klook

embrace omnichannel mar keting! – Sanjeev Bhatia, Co Founder, OnlyMobiles.com

102

Total number of pages = 150

100

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ream in a d ellpho c y e t k u o o st zy ab ew lines? an als n the late e a r c c d u n f o u hav o a Are y al to pen a for news our hands u think yo o y ti se poten have a no rave to lay t them? If y CV to r u le, c u Do yo e? Do you world abo . Rush you My Mobi in e in ou headl and tell th king for y your name o s o e o l to se gizm u, we are .co.in ine. o e y l i n b i o it az mym e mag team@ best mobil India’s

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cellspeak

Quotes

“Our push for Make in India is not just part of our economic policy but a commitment for bilateral ties with countries like South Korea” —Narendra Modi, Prime Minister of India, at the inauguration of Samsung’s mobile manufacturing plant in Noida, UP

“Mobile devices and apps are like ‘faucets’ to the telecom pipe and should be subjected to similar rules as telecom operators till an overarching data protection law is in place to safeguard consumer rights” —RS Sharma, Chairman, TRAI, in an interaction with a news agency

“We want to set our own benchmark because we want to take on biggies. We have an India-first strategy for Honor. This is not just a marketing buzzword for us. Our factory in Chennai is growing at 700%. Then we have the capability to do the CKD, SMT lines” — P Sanjeev, VP Sales, Huawei India – Consumer Business Group, in conversation with a newspaper

“AI is reaching the critical stage of consumerisation, becoming a technology for our daily use. It can create opportunities to spur growth” — Kris Gopalakrishnan, Co-founder, Infosys, in an interview to a news agency

12 | august 2018

“What is the digital profile of India? For a population of 130 crore, India is home to 121 crore mobile phones, 450 million smartphones, 50 crore plus Internet (connections) and 122 crore Aadhaar cards” — Ravi Shankar Prasad, Union Minister for Electronics and IT, at an event in Panaji, Goa

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Rumour Mill

Talk 2018 iPhones likely to come in various new colours There is a new rumour which tips at several colour options the 2018 iPhone lineup will come in. According to reports, the 6.5-inch iPhone purportedly called the iPhone X Plus is likely to come in black, white and gold colour options. The 6.1-inch iPhone (which could be the iPhone 9), on the other hand, is expected to arrive in five colour variants, namely, grey, white, blue, red and orange. Although there is nothing concrete about the forthcoming iPhone models, it is suggested that there will be three smartphones in total, dubbed the iPhone 9, the iPhone X (2018) and the iPhone X Plus. The iPhone 9 is expected to be the low-end one out of the three with 6.1-inch LCD display, the iPhone X (2018) could span 5.8-inch and come with OLED display panel, and the iPhone X Plus might sport a 6.5-inch OLED display. They are expected to be akin to the iPhone X with a notch and minimal bezels.

14 | august 2018

in Tech Corners

Samsung Galaxy S10+ could pack five cameras Even as rumour mill is already abuzz with the speculations of Samsung’s next flagship for 2019- the Galaxy S10 series, a recent rumour hints at some more specs the smartphones might come with. As per a report by The Bell, the purported Galaxy S10+ (codenamed Beyond 2) is expected to house five cameras in total- three at the back and two at the front, becoming Samsung’s first-ever smartphone to come with five camera sensors. While not much is known about the forthcoming S10 series, it is expected that Samsung could bring two more variants of the Galaxy S10 to life; one could be the base model with a single-camera setup (codenamed Beyond 0) while the other is likely to house dual cameras at the back (codenamed Beyond 1). The much talked about Galaxy S10 is expected to feature an in-display fingerprint sensor and could drop the iris scanner and adopt 3D camera sensors for facial recognition.

BlackBerry ‘Ghost’ rumoured to boast 4,000mAh battery If leaks and rumours are to be believed, the much-anticipated Blackberry smartphone codenamed Ghost would be powered by a 4,000mAh battery. As per Evan Blass, a renowned leakster, the company has been working on this handset for quite a long time and is also speculated that it will be launched soon in the market. If the speculation turns out to be true then it is going to be the first BlackBerry smartphone furnished with such a powerful battery. Previous leaks suggested that the ‘Ghost’ codenamed smartphone will fall under the premium segment and will flaunt a full bezel-less display. The phone’s body is expected to be metal frame design with curved edges. Leaks also suggested the phone would feature a SIM card tray and the display would be equipped with earpiece and selfie camera. Optiemus Infracom will manufacture the handsets for the Indian market. n

team@mymobile.co.in

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What’s Up

newsbits Ex-Jabong executive Muralikrishnan B appointed as Xiaomi India COO

Chinese company Xiaomi has appointed Muralikrishnan B as its India chief operating officer. Muralikrishnan was previously the India head of eBay.in and later went on to become the COO of Jabong. Prior to joining Jabong in February 2016, Murlikrishnan was COO of online real estate portal IndiaProperty, before which he co-founded a start-up in the digital health space. Xiaomi had previously appointed ex-Samsung executive Deepak Nakra as its offline sales head for the Indian market. The company recently raised $4.72 billion in Hong Kong initial public offering (IPO). As per an April report by Canalys, Xiaomi shipped over 9 million units, giving it a market share of just over 31%, the highest ever for a vendor since the first quarter 2014, when Samsung had a share of 33%. The company also maintained its lead in India’s online smartphone market with a share of 57% in the first quarter of 2018. Asus ZenFone Max Pro (M1) now has a new variant in India The recently launched Asus ZenFone Max Pro (M1) now has a new RAM/ ROM variant in India, which is priced at Rs 14,999 and is up for grabs exclusively via Flipkart. The new 6GB RAM/64GB ROM variant is in addition to the existing 3GB RAM/32GB ROM (for Rs 10,999) and 4GB RAM/64GB ROM (for Rs 12,999) variants. To recall, the Asus ZenFone Max Pro (M1) has the 5.99-inch Full HD+ Full

16 | AUGUST 2018

View display with an aspect ratio rated at 18:9 as one of its highlights. Another highlight is the camera department which comprises a dual-camera setup at the back, rated at 16-megapixel and 5-megapixel with LED flash. The front snapper stands at 16-megapixel, also with LED flash. It is powered by octa-core Qualcomm Snapdragon 636 processor based on 14nm process tech along with Adreno 509 GPU. It features a huge 5,000mAh battery and runs stock Android 8.1 Oreo. Nokia announces to introduce WhatsApp on Nokia 8810

HMD Global’s new teaser stated that Nokia will be releasing a new update that will permit Nokia 8810 4G to run WhatsApp, which would throw a tough competition to JioPhone’s KaiOS. Nokia had launched 8810 4G last year to challenge the ongoing popularity of JioPhone. Reliance has now updated its JioPhone by introducing new features and apps such as WhatsApp, Facebook and YouTube. HMD Global’s Chief Product Officer, Juho Sarvikas has tweeted about the support for WhatsApp for KaiOS and said, “Oh look, #Whatsapp on #KaiOS! Looking forward to going (banana)s!” The tweet gives a clear idea that Nokia Banana phone will get these updates. Along with Reliance Jio, Nokia is also targeting the same section of the crowd. The Nokia 8110 is fueled by a Qualcomm Snapdragon 205 Dual Core chipset coupled with a 4GB RAM and 512MB inbuilt storage. It flaunts a 2.45 inches QVGA display and is equipped with 2MP primary sensor. iVVO launches ‘Eco Series’ starting at Rs 569 Continuing its disruption streak, iVVO, the

latest entrant in the Indian mobile phone market, has now unveiled its ‘Eco Series’. All products in this series are priced under Rs 669, with the range starting from Rs 569. iVVO is a subsidiary of Britzo, an industry player that recently came to fame for spearheading various forward-looking innovations in ICT targeted at the rural Indian audience. The tagline for the newlylaunched series is “Smart bhi, Kifayati bhi”. The product lineup of the Eco Series, as of now, comprises iVVO IV1801, iVVO IV1805s, and iVVO Eco Beatz (earlier known as iVVO Beatz IV1805/IV1805s). All the three devices feature a 1,000mAh battery, MP3 and MP4 player, LED torch, Bluetooth support, dual-SIM support, onetouch music access, 1.8-inch screen, GPRS web browser, wireless FM, megapixel camera and a storage space expandable up to 32GB. IV1805s additionally includes a selfie camera and vibration mode. Detel mobiles, accessories now available on Amazon

Homegrown economical feature phone brand Detel has entered into a partnership with Amazon India, whereby all new products to be launched by the handset maker in the mobile and accessories category will be listed on the leading e-commerce platform. The mobiles and accessories of Detel come within the price segment of Rs 499 to Rs 1,149. Despite the price being the key differentiator for Detel, the brand claims to incorporate

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stored on the user’s phone. Users without a “Premium” subscription can get a free 14-day trial of this feature. The latest feature also assists its users in keeping track of important conversations with businesses, colleagues, or friends.

various ‘Value for Money’ features in its products. Detel is the first brand to bring ‘Talking feature’ to the feature phone segment at a price of just Rs 499. Yogesh Bhatia, MD, S G Corporate Mobility (parent company of Detel), said, “We will leave no stone unturned to reach to the masses and connect the unconnected.” Corning Gorilla Glass 6 with improved durability announced

Corning Inc. has introduced its next-gen Corning Gorilla Glass 6 with better and improved durability for future mobile devices. John Bayne, Vice President and General Manager, Corning Gorilla Glass, said, “As consumers become more dependent on their smartphones, the opportunity for potentially damaging drops is also on the rise. Now more than ever, it’s critical that the cover glass provides outstanding protection. Gorilla Glass 6 improves upon Gorilla Glass 5 by surviving drops from higher heights, but, more importantly, has been engineered to survive multiple drops.” In accordance with a study, people are prone to dropping off his or her smartphones seven times a year. For this, Corning devised the Gorilla Glass 6 which is made up of an entirely new material to sustain the frequent drops. Additionally, Corning Gorilla Glass 6 is designed to go hand in hand with current tech trends such as bezel-less displays, wireless charging and more. Micromax releases AI powered mobile launcher Homegrown company Micromax has released its in-house mobile launcher (Steroid) for all Android devices on Google Play Store. Headquartered in Gurugram, Micromax was established as an IT Software company operating in the domain of the embedded devices and later entered the mobile handset business. “Today, every

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LinkedIn Messaging gets new features via new update mobile company has its own launcher and user interface, which builds the loyalty and brand value in the market. For all smartphone players, the software vertical is now on the verge to beat the hardware vertical, along with being the primary differentiating factor. Hence, Micromax launched ‘Steroid’ as its primary launcher to foray into this software bandwagon, and provide its customers a superior user experience,” said Atul Nigam, CIO, Micromax Infomatics. In the journey of building Steroid, Nigam introduced another in-house developed application known as Around. Around’s objective was to engage the users through personalized content, and hence was merged with Steroid to provide a unified user experience and better management in terms of app releases and updates. Truecaller introduces ‘Call Recording’ feature

Popular communication app Truecaller recently introduced a new “Call Recording” feature for its Android users globally. This is another step towards upgrading “Premium” offerings aimed at making communication safe and efficient by helping users report harassment related or fraudulent calls. When a “Premium” user dials or receives a call, they can toggle ‘ON’ the recording feature from the Truecaller Caller ID screen. The recordings are then

What’s Up

newsbits

Professional platform LinkedIn has received a new update which has brought in a slew of new features for its Messaging service. LinkedIn, via a blog post said, “We know you use LinkedIn Messaging to have a variety of professional conversations, whether it’s chatting with a teammate about work, discussing a job opportunity with a recruiter, asking a mutual connection for career advice, or sharing ideas with someone in your industry. These conversations can take a number of formats — some more formal, others more chatlike in real-time, or in a group. To help make it easier for you to communicate the way you want, when you want, we’ve made some updates to messaging to make your exchanges more useful and enjoyable.” Firstly, while drafting mails, you can now stretch the compose box in order to type longer mails with much ease. It is currently available for the app version. Secondly, you can now send attachments (file types including PDF, DOC, XLS, and PPT) directly from the LinkedIn app. Mozilla developing new browser for Android Mozilla, the maker of Open Source browser Firefox, is reportedly working on a new Internet

AUGUST 2018 | 17

What’s Up

newsbits browser “Fenix” for the Android operating system (OS). Reports say the new app is expected to target a younger, tech-savvy audience. Mozilla contributors started contributing more actively in the project since June, according to GitHub’s version history overview. There has been no comment from the “Fenix” developers about their plans of commercialising the browser in the immediate future, reports added. The reasons for developing another browser for Android remains equally unclear from the developers’ end, especially when Firefox remains one of the most popular internet portals with over a 100 million installs to date, according to its official Google Play Store listing. Microsoft ‘Music & TV’ app likely to arrive on Android, iOS

Microsoft is reportedly working on launching its “Movies & TV” app – only available on Windows-based platforms like Windows 10 PC, Xbox and Windows 10 Mobile – on Android and iOS-based platforms. According to reports, “Microsoft is building these apps to give consumers more of a reason to buy content in the Microsoft Store”. “Lots of people buy digital movies and TV content, and Microsoft has a huge store that a lot of people seemingly ignore or don’t know about because there is no mobile companion app for their phone,” reports added. In 2017, Microsoft shut down its Groove Music service after announcing a partnership with the music streaming platform Spotify. But the company did not touch the “Movies & TV” app then. Snapchat introduces Lens Explorer to go through plethora of lenses Photo sharing app Snapchat has received a new update which has led to the addition of the new Lens Explorer feature which will allow users to discover and search for innumerous lens created by users on

18 | AUGUST 2018

heavily in producing slick shows in regional languages for the Indian audience, addresses affluent viewers at a hefty premium.

Snapchat. In order to use the new feature, users are required to tap the new icon that appears when the Lens Carousel is active. Tap a Lens tile to unlock a Lens and be taken directly to the Snap Camera, or browse Lenses in featured Stories. Unlock a Lens by swiping up on Snaps in these Stories. The new Lens Explorer feature will allow users to find and play with various lenses with ease. Furthermore, Snapchatters can now browse for Lenses within Search. For those who don’t know, Lens Studio on Snapchat got launched back in 2017 and currently has more than 1,00,000 unique Lenses which have been viewed by Snapchatters over 2.5 billion times. Netflix considers tweaking premium model for Indian market Netflix, the world’s largest online paid TV network, is reportedly considering tweaking its premium strategy for India, as it finds itself lagging behind Hotstar and YouTube

in the booming over-the-top (OTT) market. The US-headquartered company, which currently derives most of its streaming revenue from outside the US, may enter lower-priced segments to attract new subscribers. According to a report, when asked about the Indian OTT market during the June-quarter earnings call, Netflix cofounder Reed Hastings said, “We’re way behind YouTube, Hotstar. Those are really the leaders on internet.” In India, Netflix competes with a host of OTT players, including Amazon Prime Video and Star TV-run Hotstar that charge lower subscription fees. Hotstar, for instance, follows a hybrid subscription model and charges viewers for only premium content. In contrast, Netflix, which has invested

New smartphone with 9 cameras in the works US-based digital photography company and camera-maker Light is reportedly prototyping a smartphone with five to nine cameras that could be capable of capturing

a 64MP image. The Washington Post, in a recent report, said, “A camera-maker called Light showed concept and working prototype phones with between five and nine lenses -- yes, nine -- on the back. It says its phone design is capable of capturing 64MP shots, better low-light performance and sophisticated depth effects.” The device is not much thicker than an iPhone X and uses internal processing to stick the photo together. The company has commissioned Foxconn as an investor and said it would launch the smartphone featuring multiple lenses later this year. The company had unveiled the L16 camera -- which uses 16 lenses to capture 52MP images -- back in 2015 and started shipping it last year. HTC South Asia President Faisal Siddiqui quits

South Asia head of premium smartphone maker HTC, Faisal Siddiqui, who was also looking after India business, has resigned from the company after a stint of around seven years. Siddiqui, who joined as India head of HTC in 2011, was elevated to the post of South Asia President in February 2015. The South Asia region of the Taiwanese smartphone firm includes India,

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Singapore, Malaysia, Indonesia, Thailand, Australia, New Zealand, Pakistan, Bangladesh and Sri Lanka. HTC had less than one per cent market share in overall smartphone segment and less than 2 per cent in premium smartphone segment in India in 2017, according to various estimates. Before joining HTC, Siddiqui was in Motorola Mobile Devices India business as Country Head. Prior to that, he has held leadership positions with various telecom companies in India and in US, including Airtel, Sprint, Nextel and AT&T. Ex-Googler takes charge as Apple’s new AI chief to oversee Siri, ML

Apple has formally announced to make exGoogle executive John Giannandrea its Chief of Machine Learning (ML) and Artificial Intelligence (AI) Strategy. Reporting to CEO Tim Cook, Giannandrea who joined Apple in April will be in charge of Apple’s ML division, Siri and the Core ML team, the company updating its executive leadership page, said. Giannandrea will look after further development of Core ML and Siri technologies. With Core ML, third-party developers can integrate trained ML models into their apps. Prior to Apple, Giannandrea spent eight years at Google where he led the Machine Intelligence, Research and Search teams. Before it, he co-founded two technology companies -Tellme Networks and Metaweb Technologies. At Google, Giannandrea took the role of Senior Vice President of Engineering from Amit Singhal in early 2016, signalling Google’s emphasis on weaving ML and AI into its Search engine. ZTE taps in-house executive as new CEO After being hit by American sanctions, Chinese multinational telecommunications equipment and systems giant ZTE has roped in Xu Ziyang, an in-house executive

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with experience in product research and operations, to serve as its new CEO. Li Ying, the current vice president of the finance department, would take over the role of CFO while Gu Junying, a newly-elected executive director on the new board, would lead the company’s human resources department. The US said it would let the Chinese tech giant to temporarily re-start some of its business operations as it considers lifting a seven-year ban imposed on the firm. The US had imposed sanctions on ZTE for illegal sales to Iran and North Korea but the Chinese company agreed to take corrective action. Vodafone offers 50% discount on Amazon Prime membership

Making shopping and entertainment more exciting for the youth, Vodafone India and Amazon have come up with the ‘Youth Offer on Amazon Prime’, which gives Vodafone’s prepaid customers between the ages of 18-24 years a 50% discount on the annual membership of Amazon Prime. Vodafone’s youth customers can now enjoy all Prime benefits for Rs 499. Amazon Prime offers members free and fast delivery, unlimited Indian and international video content, unlimited ad-free music in several languages, exclusive deals and much more. To avail the offer, eligible Vodafone customers can sign up using the MyVodafone App and pay Rs 499 using Vodafone’s secure payment modes. Thereafter, they can sign in to Amazon.in and activate their one-year Prime membership to start enjoying the benefits on the Amazon.in app or website.

Indian Federation of Sports Gaming appoints John Loffhagen as President Indian Federation of Sports Gaming (IFSG), the country’s first sports gaming selfregulatory industry body has appointed international legal expert John Loffhagen as its President. John will drive IFSG’s agenda of creating a thriving ecosystem for sports gaming users and operators in a number of ways including laying down guidelines for a common set of industry practices, dissemination of know-how to members and assisting with potential arrangements with rights holders for the benefit of members. John trained and qualified as a lawyer in the City of London where he spent eight years practicing corporate and commercial law. John has played an instrumental role in establishing the IPL T20 cricket and ISL football tournaments. He was actively involved in framing the rules, regulations and the governance structure of these events.

What’s Up

newsbits

CompTIA launches new training collaborations to provide IT security skill upgrades With India’s cybersecurity market set to grow at an astounding rate of 19% every year from 2018 to 2023, global IT certifications leader CompTIA has entered into commercial training partnerships with Springpeople and Suchi Managed Services, for a pan India audience, Infosectrain, for Delhi, Pune, Bangalore and Chennai and Cybersecurityindia for Mumbai, Pune and Thane only. With this new collaboration,

CompTIA aims to strengthen the presence of its IT skills portfolio and make its certifications more accessible to learners both in metro cities as well as in tier 2 and 3 cities. Rapid adoption of Social, Mobile, Analytics, Cloud & IoT (SMACT) technologies are resulting in growing complexities pertaining to data security, network infrastructure, and security regulation & compliance, thereby boosting demand for cybersecurity solutions and services across the country. n team@mymobile.co.in

AUGUST 2018 | 19

What’s Up

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Vivo gears up to launch products across price-points in India C hinese handset maker Vivo is readying to launch smartphones across price-points in the next six months, said reports quoting a top company official. As per Nipun Marya, head of marketing strategy, Vivo India, the company is focusing on multi-dimensional strategies to fend off growing competition, especially in the offline segment. “We will offer products in multiple price points... whether it is the Rs 10,000 price bracket, the Rs 20,000-Rs 30,000 segment or the premium segment (Rs 30,000 and above),” Marya told a news agency recently. According to German research firm GfK which tracks sales to end consumers, Vivo India had an overall share of 60.7 per cent (by volume) in the Rs 20,000-Rs 25,000 segment (for the month of April) and 53 per cent share in the Rs 20,000-Rs 30,000 price segment. The company, which launched its costliest smartphone Vivo Nex in India more recently, said it is also making rapid strides in innovation and the under-display fingerprint scanner was one such step. “Vivo X21” is the first smartphone with an in-display fingerprint scanner that recently arrived in India. “We have more India-focused R&D innovations in the pipeline and want to become a full-range player in the country,” Marya was quoted as saying. Focused on strengthening its offline presence, Vivo said handing over the right product to end users is what matters the most. “India

is a vast country and you have to have proper reach. We made that by increasing the number of our retail outlets. We expanded our distribution network with over 70,000 Vivo retail stores and more than 250 Vivo exclusive stores,” Marya said. The company, which has a manufacturing facility in Greater Noida where all smartphones being sold in India are made, is planning to do away with “online” only devices and said all its upcoming smartphones would be available both online and at brick-and-mortar stores. n

Asus targets 5-10% market share in India T aiwanese brand Asus is eyeing to capture 5 to 10% of the smartphone market in India in next 12 months, with a goal of becoming one of India’s top five smartphone players. According to reports quoting Dinesh Sharma, Director - Mobile Product, Asus India, as saying, “We made a major uplift in our volumes with Zenfone Max Pro M1 and therefore in the next set of analytical reports you will see our numbers moving up.” Currently four out of top five spots in the Indian smartphone market are occupied by Chinese handset makers Xiaomi, Vivo, Oppo and Huawei-owned

20 | AUGUST 2018

Honor while they also made the highest ever contribution in the market in the first quarter of 2018. For Asus to capture 5-10% market share would mean selling 8 to 15 million units a year which is a big jump for the company especially when it has now launched a mid-premium model, according to Faisal Kawoosa, analyst and head of new initiatives at CMR. “However, the company can attempt 10% market share in the mid-premium segment but for that they shall have to be aggressive in outreach over promising engineering,” Kawoosa added. With the launch of Zenfone 5Z, Asus is upbeat about its premium products which it plans to offer at lower price points than its rivals in this category. “A premium and beautiful product needs not necessarily be expensive. We want to provide a premium product at an average price, that’s our strategy. We know how to control cost of not only the product but also of distribution channels,” said Jerry Shen, CEO, Asus. The company has set a roadmap of capturing market size in double digits in the segments that it operates in, based on its beliefs that its strategic partnership with Qualcomm and Flipkart accompanied by its Make in India efforts would drive the volumes. n

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What’s Up

bignews US withdraws export ban on suppliers to China’s ZTE

he United States has lifted a crippling ban on exports to China’s ZTE, rescuing the smartphone maker from the brink of collapse after it was denied key components. The US Commerce Department said it would continue to monitor the company to prevent further violations of US sanctions on Iran and North Korea. “While we lifted the ban on ZTE, the Department will remain vigilant as we closely monitor ZTE’s actions to ensure compliance with all US laws and regulations,” Commerce Secretary Wilbur Ross said in a statement. But the move to reverse the harsh penalties, made at President Donald Trump’s insistence, has left US lawmakers irate. Congress has taken steps to keep the ban in place and accused Trump of rewarding a company which had repeatedly flouted American law, lied to authorities and engaged in espionage. The about-face to rescue to the company created a stark contrast with the escalating trade war between Washington and Beijing. The Commerce Department in April banned US companies from supplying ZTE with crucial components, forcing it to halt operations, after officials found further violations even after reaching a settlement in March of last year over the initial complaints. The company had paid bonuses rather than reprimanding employees involved in illegal activity and created an “elaborate scheme” to deceive US officials and obstruct justice, the US officials said. But as a favour to Chinese President

Xi Jinping, Trump ordered Commerce Department to ease the penalties on ZTE. In an agreement struck last month, Washington agreed to lift the export ban if ZTE paid an additional $1 billion fine -- beyond the $892 million penalty imposed in 2017. The company also was required to replace its board of directors, retain outside monitors and put $400 million in escrow to cover any future violations -- a final step it took recently.n

Mobiistar to hire 3,000 employees to support offline foray this year

ietnamese company Mobiistar is reportedly planning to hire 3,000 new employees by the end of this year to support its offline channel foray in India’s highly competitive smartphone market. With the offline expansion, the brand is aiming to break into the top-five brands in the sub-Rs 10,000 price category, which still makes for almost 60% of the entire smartphone market, said reports. The brand had entered the Indian market in May with its “selfie-focused” smartphone in partnership with Flipkart. In order to serve the market, the company is reportedly roping in 600 distributors to have a pan-India presence by September-end. Some of these employees will be hired by the

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company itself, while the rest will be brought on-board through third-party partners. The company is initially targeting top 50 towns in the country and will launch “offline-specific” smartphones to cater to the offline market. It is expecting a majority of the sales to be driven by the channel. Mobiistar is also planning for a pan-India television commercial campaign once it achieves pan-India coverage by September-end. The company is working with contract manufacturer V-Sun Technologies to locally assemble handsets. It is also mulling over setting up its SMT (Surfacemount technology) for printed circuit board (PCB) assembling in the country. The handset player is looking to launch products, specially made for the Indian market with local research and development. For R&D, it has formed partnerships with chipset vendors and design houses. Mobiistar is among the top five handset vendors in Vietnam, India is a part of the company’s strategy to expand internationally. n

AUGUST 2018 | 21

What’s Up

bignews

Artificial Intelligence key focus area for Huawei in India C hinese tech giant Huawei is aggressively pushing Artificial Intelligence in India as the company is customizing its AI capabilities for the Indian users. According to reports, the company has also created a team in India which is dedicated to R&D in the AI domain. The company reportedly sees AI playing a key differentiator in the smartphone competition in the next 5-10 years and is therefore betting big on the technology. It has an overall vision of upgrading to intelligent phones from smartphones and has been working on various capabilities where AI can play a role such as image, voice, text, video, augmented reality, recommendations etc. The company had recently introduced its flagship AI-enabled smartphone series ‘P20’ in the India market which it says has been “received well” and is gaining traction. The company also has plans of launching its 5G smartphones in India along the timeline of the global launch. Huawei said that it is going to introduce advanced AI capabilities in its upcoming products and is trying to keep AI as a capability which can also be leveraged by app developers or service providers simultaneously.

The Chinese tech major sees great potential in the India market which can contribute to its overall growth worldwide. The Chinese company has a team of 3000 employees placed in its R&D centre in Bangalore which it says is its biggest centre outside China. As a company that builds its own chipsets, Huawei says it is certain of all the security-related aspects and is taking all steps to ensure data privacy and security of the users. n

Maharashtra, Foxconn likely to sign deal for plant soon T he Maharashtra government and Foxconn are said to be close to signing a deal under which the world’s biggest contract manufacturer of consumer electronics will finally set up a manufacturing hub in the state. According to reports, executives of Taiwan-based Foxconn held meetings with state government officials recently in Nagpur and subsequently went on to meet Maharashtra Chief Minister Devendra Fadnavis. The development comes after many false starts. Foxconn, the assembler of iPhones, has reportedly told the state that its plant will be set up in the

22 | AUGUST 2018

special economic zone of the Jawaharlal Nehru Port Trust and that it has already bid for 45 acres there. Foxconn officials said that they would eventually need another 200 acres. Sensing the company’s intent this time, Fadnavis has written to road transport & highways minister Nitin Gadkari, asking him to allot 200 acres to Foxconn, formally known as Hon Hai Precision Industry. The company is reportedly also seeking hundreds of acres of additional land outside JNPT from the state. Foxconn said in 2015 that it would invest $5 billion in Maharashtra to set up a plant to make mobile phones and components and help create 50,000 jobs by 2020. While the Taiwanese company makes televisions and Xiaomi and Nokia-branded phones in India at factories in Andhra Pradesh and Tamil Nadu, there’s been little progress in its plans to invest in Maharashtra. According to reports, while top Maharashtra government officials acknowledged that Foxconn’s investment did not materialise even after several announcements in the past, they claim that things are different this time. n

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What’s Up

bignews JioPhone 2 with Whatsapp, FB, YouTube launched

eliance Jio recently announced the launch of JioPhone 2 at an introductory price of Rs 2,999 which will be available from August 15. The announcement was made by Isha Ambani while addressing Reliance Industries Limited’s 41st Annual General Meeting. The new JioPhone 2 will also feature Whatsapp, Facebook and YouTube. The company also introduced another offer to feature phone users where users can exchange their existing feature phone for a brand new JioPhone for Rs 501. “We have thus reduced the effective entry cost of the JioPhone from Rs 1,500 to as low as Rs 501,” said Ambani. The phone will feature horizontal screen display and full keypad and will be powered by KaiOS. The company recently received an investment of over $22 million by Google. Before that, RIL had acquired a stake of 16% in the company for over $7 million in March this year. Isha, along with her brother Akash Ambani and technology head Kiran Thomas, while announcing the launch, said that JioPhone was generating over 20 crore voice commands every month. They also announced that voice commands would be available for Facebook, Youtube and Whatsapp on the new

JioPhone 2. While addressing the AGM, RIL Chairman Mukesh Ambani said, “We have more than 25 million JioPhone users in India. We are now taking the JioPhone to the next level, with added capabilities and functionalities.” JioPhone recently became the best-selling feature phone model in the world with 15% in the first quarter of 2018, driving the global feature phone market, which grew 38% annually during the quarter, according to Counterpoint Research. HMD Global (Nokia) was the second largest vendor with 14% share, followed by itel (13%), Samsung (6%) and Tecno (6%). n

New rules to check pesky calls, spam messages

he Telecom Regulatory Authority of India has notified new rules to check pesky calls and messages, rejecting claims of operators that they have to bear additional costs to set up infrastructure. The telecom regulator, in fact, has said that compliance costs will come down drastically as the operators can outsource the work to establish, operate and maintain the infrastructure to digital ledger or blockchain providers. Trai said the adoption of blockchain-based technology for pesky communication will ensure compliance and better control for all the entities. Under the new rules, subscribers will have complete control over their consent, with an option to revoke it

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at any time. Through this, Trai feels that a major abuse of the current regulations would be stopped. The regulations also provide for registration of senders, registration of headers (that segregate different types of messages). Trai has asked telecom operators to put in place the blockchain-based solution in the next five months. Earlier, regulations on unsolicited commercial communications (UCC) were notified in 2010, which led to disconnection of 1.4 million telephone numbers, besides other penalties. But despite that, the problem continued to persist with imposters and fraudsters taking advantage of loopholes. Trai said with the adoption of newer technologies such as automated calling, spammers have acquired the ability to reach very large target groups and in this backdrop, it has become unavoidable to completely overhaul the existing regulations. A draft of the new regulations was unveiled on May 29, seeking comments from stakeholders. Industry body COAI has written letters to Trai and held meeting with its officials, seeking to defer the implementation of new rules. Refuting the claims, Trai said the use of advanced technology not only smoothens various processes but also drastically reduces the compliance cost. n

AUGUST 2018 | 23

What’s Up

bignews

WhatsApp limits message forwarding to 5 users in India P opular messaging platform WhatsApp has announced that it will limit forwarding of messages to five chats at once in India, in order to check the abuse of its platform at a time when rumours and fake news spread on the app has led to several mob lynchings in its largest market. The Facebook-owned application will also delete the quick forward button placed next to media messages. The steps are aimed at discouraging mass forwards in India, a country that WhatsApp says forwards more messages, photographs and videos than any other. “We believe that these changes - which we’ll continue to evaluate - will help keep WhatsApp the way it was designed to be: a private messaging app,” the company said in a statement. The firm is also testing the feature globally, though it did not reveal what the limit on forwarded messages would be elsewhere. In India, where it has 200 million users, they will be limited to five chats among individuals and groups, it said in its blogpost. The development came a day after the government shot off the second letter to the company asking it to introduce stringent steps to curb the fake news menace. In this letter, the IT Ministry asked WhatsApp for more effective solutions than just labeling of forwards to help users make the distinction between personally crafted

messages and mass forwards. The firm introduced the feature few weeks ago following the government’s first letter asking WhatsApp to act in the face of fake news and false information circulated on its messaging platform that have incited mob-fury, triggering multiple cases of lynching across the country. Under pressure, the firm also brought full-page advertisements with tips on how to spot misinformation. But it informed the Centre that fake news, misinformation and hoaxes can be checked by the government, civil society and technology companies working together. n

Telecom Commission clears new policy T he Telecom Commission has cleared the new sectoral policy which aims to create four million new jobs, getting investments of more than $100 billion into India by 2022, improving ease of doing business and using new-age technologies for large scale connectivity. “The telecom policy has been approved now for sending to Cabinet,” said Aruna Sundararajan, telecom secretary and chairperson of the Telecom Commission, the highest decisionmaking body of the Ministry of Communications, after a meeting

24 | AUGUST 2018

recently. “All members said that digital infrastructure is even more important than physical infrastructure for India, including CEO of Niti Aayog (Amitabh Kant) who said that for the aspirational states, we must ensure that digital infrastructure is provided at the earliest. Therefore, India must have ease of doing business and an enabling policy environment for fresh investments,” she added. The Department of Telecommunications (DoT) will create an inhouse monitoring mechanism to track and review the implementation of the new policy — the National Digital Communications Policy (NDCP) — which will have enabling provisions for rationalising levies of the telecom sector that pays a third of every rupee earned to the government in the form of taxes or charges. Specific proposals to rationalise the levies will be created and considered after the Cabinet approval. Under NDCP 2018, the government plans to optimally price spectrum, review levies such as license fees and spectrum usage charges as well as M&A rules to ease exits while also taking a fresh look at spectrum sharing, leasing and trading guidelines, as part of its approach that spectrum is a key natural resource which is to be used for public benefit, besides seeking investments in billions of dollars. n

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bignews App to track, reunite missing children launched

obel laureate Kailash Satyarthi-led Bachpan Bachao Andolan and French tech major Capgemini have launched a first of its kind mobile application ‘ReUnite’ to report, search and identify missing and abandoned children on the streets. ReUnite is a multi-user platform which can be used by both citizens and parents of missing children. Citizens can upload the image of any vulnerable child who is suspected to be missing. Whereas, parents will be able to report about their missing child by uploading detailed information like name, last geolocation, address, contact information, etc., along with their images. Based on the technology of facial recognition, ReUnite uses advanced algorithm and analytics to process the image of a child and match it with the already existing database of missing children. The app is available to download at Google Play Store and Apple App store. The app will connect to government databases of missing children to find a probable match. It will alert the user in case of a match, allowing him/her to see the whereabouts of the child. Given the security aspect, the photos taken by the user to upload the missing child details, will not be saved in the phone’s physical memory and will be deleted automatically as soon as the user closes the app. The app was launched by Satyarthi and Union Minister Suresh Prabhu. Satyarthi said, “If technology cannot

protect our children, then Digital India can never be successful. If an app can help reunite missing children with their parents, it will be the most precious gift of technology to humanity.” Ashwin Yardi, COO, Capgemini India, said, “ReUnite app will help people to report children living on the streets to the authorities by uploading their information on the mobile application and trace missing child. I am delighted to hand over this app to the Government of India to take this ahead.” n

India’s first 5G innovation lab at IIT-Delhi unveiled

wedish telecom major Ericsson recently launched the country’s first “Center of Excellence (CoE) and Innovation Lab” for 5G at the Indian Institute of Technology (IIT) Delhi, in an endeavour to encourage the 5G ecosystem in India. Union Telecom Minister Manoj Sinha, after inaugurating the centre, said, “India cannot afford to miss the 5G bus. It is of strategic importance to us.” He further said, “We need the entire ecosystem to work together to make 5G a reality in India over the next 2-3 years.” The 5G innovation lab is an open platform and aims to help the industry and the academia to leverage the 5G technology to develop new 5G-based apps and business

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models. “The 5G ‘Center of Excellence’ supports the government’s plans to foster a robust and vibrant 5G ecosystem in the country. We want India to be an active participant in the design, development and manufacturing of 5G-based technologies, products and apps,” the minister noted. Sinha said that the government is in the process of identifying potential use cases for 5G and sectors like health, education and disaster management, among others, have emerged as frontrunners for 5G adoption. “I would like to urge the industry, academia, students and start-ups to leverage the Ericsson Innovation Lab to develop new 5G-based apps and business models that could potentially lead to better agricultural yields, better healthcare, smarter cities, more efficient manufacturing and enhanced lifestyles,” he stressed. Borje Ekholm, President and CEO of Ericsson, said that the company is leading 5G standardisation globally. ‘We would like to unleash the creativity and innovation of the Indian industry, academia and entrepreneurs to fully leverage and make 5G a reality in India,” he emphasised. Trai Chairman RS Sharma and IIT Delhi Director V. Ramgopal Rao were also present on the occasion. As per an Ericsson report, 5G-enabled digitisation revenue potential in India will hit $27.3 billion (roughly Rs. 1.87 lakh crores) by 2026. n

AUGUST 2018 | 25

What’s Up

bignews Chhattisgarh to gift 50 lakh smartphones under ‘Sanchar Kranti Yojana’

o digitally empower rural people in the state, primarily women, the Chhattisgarh Government has launched an ambitious ‘Sanchar Kranti Yojana’. The project is aimed at improving telecom reach in the state and wide spreading the digital connect to the people of Chhattisgarh. To achieve this goal, the government is

establishing a strong telecom and internet network and also distributing 50 lakhs smartphones to identified beneficiaries in the state. This would immensely contribute to the ‘Digital India’ mission of the nation. “Smartphones are arguably the most empowering tool today for socio-economic uplift and since these phones will be distributed to women, it will also achieve women’s empowerment. This scheme will be a game changer,” said Dr Raman Singh, Chief Minister of Chhattisgarh. The smartphones under ‘Sanchar Kranti Yojana’ would come pre-loaded with mobile applications which would be of citizen centric in nature and help them to access various government schemes at their fingertips. These applications would provide a seamless connect to the people of the state with the government and access G2C services with ease. ‘For the people, by the people’ with this vision, the Chhattisgarh Government is inviting innovative minds to come along and extend their support to this initiative to develop mobile applications for these 50 lakh smartphones under ‘Sanchar Kranti Yojana’ of the Government of Chhattisgarh. n

Over 50% smartphones are not password protected

ore than 50 per cent of smartphone users do not use passwords or anti-theft solutions, leaving their devices and the increasing amount of precious data on them accessible to anyone, says a recent study. Many people today rely on their mobile devices to access the Internet and carry out online activities, such as online banking, emails and social media activities, all of which involves a huge quantity of sensitive data. The survey, conducted by Russiabased cybersecurity company Kaspersky Lab, showed that less than 48 per cent of people password-protect their mobile devices and just 14 per cent of people encrypt their files and folders to avoid unauthorized access. “We all love our connected devices because they give us access to vital information, from anywhere at any time. They are valuable items that criminals naturally want to get their hands on, and their job is made easier by the fact that every other pickpocketed phone is not password protected,” said Dmitry Aleshin, VP for Product Marketing, Kaspersky Lab. The survey further revealed that less than half (41 per cent) of people make backups of their data and only 22 per cent use anti-theft features on their mobile devices. If these devices fall into the wrong hands, all of this data from personal accounts, including photos, messages and even financial details could

26 | AUGUST 2018

become accessible to someone else, the study said. “There are a few really simple things that everyone can do to secure their devices and the data they hold. By applying password protection and using a dedicated security solution, including anti-theft protection, you can protect your personal information, photos and online accounts from both loss and malicious usage,” Aleshin added. n team@mymobile.co.in

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Oppo Find X

hinese handset maker Oppo has come up with its revolutionary flagship smartphone- the Oppo Find X in India.

The Oppo Find X has several highlights for the users; first one is the

camera department with a popup front shooter, rated at 25-megapixel. The ‘structural camera’ only pops up when the user will launch the camera app and clicks the image and once you are done, it just vanishes to keep up with the bezel-less area. The front shooter supports AI-based camera features, 3D lighting portraits, and 3D Omoji, much like Apple’s Animoji. At the back, there is a dual-camera setup rated at 20-megapixel and 16-megapixel which supports AI Scene Recognition tech, OIS, LED flash and Bokeh effect. Additionally, the Find X supports 3D cameras at the back and the front. Another attraction is the 6.2-inch full HD+ AMOLED display for a complete full view experience. The display comes with an aspect ratio and screen-to-body ratio rated at 19:9 and 93.8 per cent, respectively. As for other specifications, there is a Qualcomm Snapdragon 845 processor, 8GB of RAM and 256GB of internal storage. The battery capacity stands at 3,730mAh with VOOC fast charging tech, and the smartphone runs ColorOS 5.1 based on Android 8.1 Oreo. In addition, the Oppo Find X supports O-Face recognition using 3D Structured Light Technology for intelligent face unlocking. The newly-launched smartphone comes with a price tag of Rs 59,990 and is available exclusively via Flipkart. Last but not least, the Lamborghini limited edition of the Oppo Find X is soon to arrive in India. n

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august 2018 | 29

First Look

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Motorola Moto E5 & E5 Plus

enovo-owned Motorola has launched two new smarphones- Moto E5 and Moto E5 Plus in

India. The Moto E5 is priced at Rs 9,999 and is available in Fine Gold and Flash Gray colours on

Amazon India and offline retail outlets. The Moto E5 Plus, on the other hand, is priced at Rs 11,999 and is available in Fine Gold and Black on Amazon India and Moto Hub stores. The Moto E5 is the latest entry level smartphone from the brand that has been redesigned to fit with the companyâ&#x20AC;&#x2122;s other 2018 products. On the front is a new 5.7-inch, 18:9 1440 x 720 resolution IPS display. Inside is a Snapdragon 425 processor, 2GB of RAM and 16GB of expandable storage. On the back is a single 13MP f2.0 camera with PDAF and on the front is a 5MP f2.2 selfie camera. It is powered by a large 4,000mAh battery. On the other hand, the Moto E5 Plus has a larger 6.0-inch display but with identical resolution. Inside is a slightly more powerful Snapdragon 430 processor with 3GB of RAM and 32GB of expandable storage. On the back is a 12MP camera with f2.0 and PDAF and on the front is a 5MP f2.0 selfie camera. The phone is powered by an even larger 5,000mAh battery. Interestingly, both phones have a fingerprint sensor, front loudspeaker, headphone jack, FM Radio, dual SIM, Moto Display, Moto Actions, 1080p video, single-band Wi-Fi 802.11n, Bluetooth 4.2 and microUSB. The phones come loaded with Android 8.0 Oreo. The Moto E5 has a plastic back but the more expensive E5 Plus has a glass back. n

30 | august 2018

MYMOBILE

Samsung Galaxy On6

outh Korean electronics major Samsung has introduced

snapper with LED flash while the one at the front stands

a new member to its On series falling in the mid-

at 8-megapixel, also with LED flash. The smartphone

segment, dubbed the Galaxy On6 in India. The smartphone

supports various camera features such as Beauty, Animated

is priced at Rs 14,490 and is up for grabs exclusively via

GIF, Action, Panorama, Food, as well as HDR modes.

Flipkart.

The device is powered by a 3,000mAh battery and runs

The USP of the Galaxy On6 is the 5.6-inch HD+ Super

Android 8.1 Oreo. The dual-SIM device is topped with

AMOLED Infinity display with an aspect ratio rated at 18:9

several connectivity options such as 4G VoLTE, WiFi

for thin bezels. The display comes covered with a layer of

802.11 b/g/n, Bluetooth v4.2, GPS, GLONASS, a 3.5mm

2.5D curved glass.

audio jack, and a micro USB 2.0 port.

The smartphone is powered by octa-core Exynos 7870

The Galaxy On6 comes with a rear-mounted fingerprint

processor with Mali T830 GPU clocked at 1.6GHz. It

scanner and Face Unlock feature. Additionally, the device

comes equipped with 4GB of RAM and 64GB of inbuilt

supports the Chat over video feature which will allow users

storage which can be further expanded up to 256GB with

to chat while video calling.

the help of a memory card. In the camera department, there is a 13-megapixel rear

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First Look

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The Samsung Galaxy On6 comes in Black and Blue colour variants. n

august 2018 | 31

First Look

justin

Vivo Nex

ivo has brought its much-awaited all-display flagship

includes the company’s In-Display Fingerprint Scanning

smartphone, dubbed the Vivo Nex to the Indian

Technology which allows users to unlock the smartphone by

shores.

In terms of the other specs, the Vivo Nex has a Qualcomm

an elevating front camera rated at 8-megapixel which rises

Snapdragon 845 processor with Adreno 630 GPU, 8GB of

in 0.8 seconds and goes back after use. At the back, there

RAM, and 256GB of internal storage. It is backed by a

is a dual-camera module, rated at 12-megapixel and

4,000mAh battery and runs Funtouch OS 4.0, based on

5-megapixel.

Android 8.1 Oreo.

The smartphone has elements of AI, with some for the

The Vivo Nex comes with a price tag of Rs 44,990 and

cameras too, such as AI Scene Recognition, AI HDR, AI

can be purchased at Amazon India and the company’s

Filters and AI Photo Composition.

site.

Another highlight of the device is the 6.59-inch Ultra

What’s more, the Vivo Nex comes bundled with various

FullView Super AMOLED display with a 91.24 per cent of

offers such as up to Rs 4,000 cashback on HDFC cards, No

screen-to-body ratio, for an almost bezel-less usage.

cost EMI options, One-time screen replacement, assured

Talking about it highlights and USPs, the Vivo Nex also

32 | august 2018

tapping on the display.

Starting with the star of the show, the smartphone has

buyback, and up to Rs 1,950 cashback for Jio users. n

MYMOBILE

First Look

justin

Oppo A3s

ppo recently unveiled a new smartphone in it’s A series, dubbed the Oppo A3s falling in the budget segment in

India. The main highlight of the Oppo A3s is the notch and the 6.2-inch HD+ display with an aspect ratio rated at 19:9 for really thin bezels. The optics department, which serves as another highlight of the smartphone houses dual cameras at the back, rated

memory card. The Oppo A3s gets its fuel from a huge 4,230mAh battery and runs the company’s ColorOS 5.1 based on Android 8.1 Oreo.

at 13-megapixel and 2-megapixel. The front-facing shooter

Furthermore, the device is accompanied by a Music Party

stands at 8-megapixel and supports Oppo’s AI Beauty

feature which provides users with a fun music experience

Technology 2.0.

once the music is increased.

Under the hood, there is an octa-core Qualcomm

The Oppo A3s comes in Purple and Red colour variants.

Snapdragon 450 processor clocked at 1.8GHz. The

The smartphone is priced at Rs 10,990 and is up for grabs

smartphone comes equipped with 2GB of RAM and 16GB

via Amazon, Flipkart, Paytm, and offline stores across the

of inbuilt storage which can be further expanded via a

country. n

www.mymobileindia.com

august 2018 | 33

First Look

justin

Tambo Superphone TA-4

omegrown Tambo Mobiles has launched a new

Mobiles, said, “Tambo TA-4 is a powerful device developed

smartphone in the budget segment, dubbed the

keeping in mind the Indian customers’ preferences.

Superphone TA-4 in India. The Tambo Superphone TA-4 is

Launching our second Superphone TA-4, is delightful as it

priced at Rs 6,999 and is up for grabs via offline stores in

is a step towards achieving our goal of complete mobility in

the country.

India. After the success of TA-3, it is a pleasure for us to

The main highlight of the smartphone is the 5.5-inch

launch a new product with advanced features with higher

IPS full view display with an aspect ratio rated at 18:9 for

specs for seamless multi-tasking. We believe that a product

thin bezels.

with good quality offered at an affordable price becomes

The smartphone is powered by quad-core MediaTek MT6737 processor clocked at 1.22GHz. It comes equipped with 2GB of RAM and 16GB of internal storage which can

the hero, and we try to build that in each of our products.” The Tambo Superphone TA-4 comes in Jet Black, Champagne and Sapphire Blue colour options. n

be further expanded up to 64GB via a memory card. On the camera front, there is an 8-megapixel rear snapper with dual-tone LED flash, while the frontfacing camera stands at 5-megapixel, also with a flash. The smartphone comes with various camera features such as face beauty, burst mode, HDR, panorama mode and stickers. The Superphone TA-4 is backed by a 3,000mAh battery and runs Android 7.0 Nougat. Additionally, the smartphone supports a rear-mounted fingerprint scanner and facial recognition. Sudhir Kumar, Chief Executive Officer, Tambo

36 | july 2018

MYMOBILE

First Look

justin

Vivo Z10

ivo has launched a new smartphone in its Z series, dubbed the Vivo Z10 in India. The main highlight of the Vivo Z10

is the Face Access technology for facial recognition. Talking about its technical specifications, the smartphone

Ultra HD image results. The front-facing camera stands at 24-megapixel with the companyâ&#x20AC;&#x2122;s proprietary Moonlight Glow feature and supports Portrait mode. Additionally, the device supports Live Photos camera feature.

has a 6-inch HD+ FullView display, making way for thin

The smartphone is backed by a 3,225mAh battery and

bezels. The Vivo Z10 is powered by octa-core Qualcomm

runs Android 7.1 Nougat. The device supports dual SIM card

Snapdragon 450 mobile platform, coupled with 4GB of RAM.

slots and features a fingerprint scanner at the back.

It comes equipped with 32GB of internal storage which can be further expanded with the help of a memory card. In terms of the optics, there is a 16-megapixel rear snapper with LED flash and PDAF, expected to deliver 64-megapixel

www.mymobileindia.com

The smartphone is priced at Rs 14,990 and is up for grabs via offline stores only in Karnataka, Telangana, Andhra Pradesh and Tamil Nadu. The Vivo Z10 comes in Black, Gold and Blue colour options. n

august 2018 | 35

First Look

justin Intex Infie 33 & Infie 3

omestic company Intex Technologies has entered the

supports various camera features such as Face Cute, Beauty

bezel-less segment with the launch of the Infie 33 and

Mode, and Night Mode.

the Infie 3 in India. Both the Infie 33 and the Infie 3 have the Full View displays

The Infie 3, on the other hand, is powered by a 1.1GHz quad-core processor, has a smaller 2,000mAh battery and

with an aspect ratio rated at 18:9, rated at 5.5-inch and

runs Android 7.1 Nougat with Intex UI on top. Camera-wise,

5-inch, respectively.

there is a 5-megapixel rear snapper with LED flash and a

Starting with the Infie 33, the smartphone is powered by quad-core processor clocked at 1.3GHz, and comes with a bigger 3,000mAh battery. The smartphone runs Android 8.0 Oreo Go edition with Intex UI on top. In the photography department, the Infie 33 houses a

2-megapixel front shooter, with support for Face Beauty, Night Mode, and Mirror Selfie camera features. Both the smartphones come with 1GB of RAM and 8GB of internal storage which can be further expanded up to 128GB via a memory card.

5-megapixel rear camera with dual-tone LED flash, with the

Additionally, while the Infie 33 is equipped with features

front snapper also rated at 5-megapixel. The smartphone

such as Face Unlock, APP Freezer, Dual APP, Privacy System and SPY Capture, the Infie 3 has features such as SPY Capture, Face Unlock and RAM Saver. The Infie 33 comes in Black, Blue and Champagne colour options and is priced at Rs 5,049, while the Infie 3 comes in Grey, Gold and Light Blue colour variants with a price tag of Rs 4,649. n

36 | august 2018

MYMOBILE

First Look

justin

Vivo Y71i

hinese handset brand Vivo has launched a new budget smartphone in its Y series, known as

the Vivo Y71i in India. The main highlight of the Vivo Y71i is the

6-inch HD+ FullView display with an aspect ratio rated at 18:9, which makes way for thin bezels. Under the hood, the smartphone is powered by octa-core Qualcomm Snapdragon 425 mobile platform, coupled with 2GB of RAM. It comes equipped with 16GB of inbuilt storage which can be further expanded with the use of a microSD card. On the camera front, there is an 8-megapixel primary snapper and a 5-megapixel front-facing camera for selfies and video calling. The Vivo Y71i gets its fuel from a 3,360mAh battery and runs the companyâ&#x20AC;&#x2122;s own FunTouch OS 4.0 based on Android 8.1 Oreo. The Vivo Y71i is home to dual SIM card slots and comes with various connectivity options such as 4G LTE, Wi-Fi 802.11 b/g/n, Bluetooth, and GPS. Furthermore, the smartphone is accompanied by Face Unlock feature. The Vivo Y71i comes with a price tag of Rs 8,990 and will be available to buy via several offline stores across the country. n

www.mymobileindia.com

august 2018 | 37

First Look

justin

Comio X1

38 | august 2018

omio, a smartphone brand of Topwise Communications,

have backed cameras with AI that can recognise the human

has unveiled a new device in the Indian market, dubbed

face accurately for bokeh effect, face unlock, and filters.

the Comio X1. The handset boasts of an 18:9 aspect ratio

Other features on the board include a rear-mounted

screen, bokeh mode, face unlock, intruder selfie, and

fingerprint sensor, Bike mode, Venus Browser, and font

support of up to 22 regional languages.

applications features.

In terms of the technical specifications, the dual-SIM

The Comio X1 comes with a price tag of Rs 7,499, and

Comio X1 runs on the Android 8.0 Oreo out of the box and

itâ&#x20AC;&#x2122;ll be available for sale on both online and offline platforms

packs a 3,050mAh battery under the hood. The handset

across the country. The device is available in Red, Black and

flaunts a 5.50-inch HD+ (1440 x 720p) display on the front

Gold colour variants.

with thin but visible bezels. It is powered by a quad-core

As for the launch offers, consumers purchasing the

MediaTek MT6739 processor, coupled with 2GB of RAM.

Comio X1 can avail cashback and extra-data benefits on

The storage onboard is 16GB, which is expandable up to

their Reliance Jio and Idea numbers, accordingly.

128GB via a microSD card slot.

Interestingly, the company is offering a year + 100 days

On the camera front, the Comio X1 sports a 13-megapixel

warranty, one-time screen breakage warranty, 30-days

sensor with autofocus on the rear and an 8-megapixel front

replacement, a special buyback and upgrade offer with its

shooter for selfies and video calling. The company is said to

X1 smartphone. n

MYMOBILE

Lava Z61

omegrown handset maker Lava has launched a new budget

smartphone in its Z series, known as the Lava Z61 in India. The Lava Z61 has the 5.45-inch HD+ Full View display as its highlight.

First Look

justin

The display comes with an aspect ratio rated at 18:9 for thin bezels. Another highlight is the camera department which supports camera features such as Sharp Click tech for capturing smallest details and improved Bokeh effect. The rear snapper is rated at 8-megapixel with LED flash, while the front-facing snapper stands at 5-megapixel, also with LED flash. The smartphone is powered by a quad-core processor clocked at 1.5GHz. The device comes in two RAM variants: 1GB of RAM with support for Android 8.1 Oreo Go edition and 2GB of RAM with support for Android 8.1 Oreo. It comes equipped with 16GB of inbuilt storage which can be further expanded via a memory card. It is backed by a 3,000mAh battery which is expected to last up to 1.5 days on a single charge. In addition, the Lava Z61 (in Black and Gold colour options) comes with Language shortcut option on the home screen to easily change the system language to the desired one and has the option to let users read messages in his or her desired language. Whatâ&#x20AC;&#x2122;s more, the Lava Z61 is compatible with the Reliance Jio offer for a cashback of Rs 2,200 and a Special Launch offer of free one-time screen replacement. n

www.mymobileindia.com

august 2018 | 39

International

justin

Nokia X5

MD Global has launched the much-awaited Nokia X5 in

sensor, which comprises a 13MP primary sensor and a 5MP

China, which comes in three colour variants; Night Black,

secondary sensor. The front camera features an 8MP sensor

Baltic Sea Blue, and Glacier White.

importantly, it appears with AI image technology, built-in

and RAM; the 3GB RAM/ 32GB ROM is priced at CNY 999

portrait background blur, portrait skin mode, and HDR

(roughly Rs 9,999), while the 4GB RAM/ 64GB ROM carries

mode.

the price tag of CNY 1,399 (roughly Rs 13,999). It is the

The smartphone operates on pure Android 8.1 Oreo OS

second X series Nokia smartphone, the other one is Nokia X6

and is backed by MediaTek Helio P60 octa-core chipset. The

unleashed earlier this year.

Nokia X5 is powered by a 3,060mAh battery, which Nokia

Along with a polycarbonate frame the phone flaunts a glass

claims will offer 27 hours of life time, 17.5 hours of talk time,

body on both the sides. According to Nokia, screen-to-body

19.5 hours of music playback, 5.8 hours during gaming, and

ratio of this phone is 84%. This dual-SIM phone features a

12 hours of video playback.

5.86-inch HD+ (720Ă&#x2014;1520 pixels) display with 2.5D glass protection and coupled with an aspect ratio of 19:9. Talking about its camera, the phone features a dual rear

40 | august 2018

with f/2.2 aperture and 80.4 degree angle of view. Most

The smartphone appears in two variants in terms of storage

The connectivity options include USB Type-C port, 3.5mm audio jack, Bluetooth 4.2, GPS, A-GPS, Wi-Fi 802.11 a/b/ g/n/ac, FM radio, and Dual 4G Dual VoLTE. n

MYMOBILE

Xiaomi Mi Max 3

ollowing leaks and speculations, Xiaomi has finally made the third

iteration of its Mi Max series, called the Mi Max 3 official in China. The main highlight of the new Mi Max 3 is the massive 5,500mAh battery backing it. Another USP is the huge 6.9inch Full HD+ display with an aspect ratio rated at 18:9 for minimal bezels. The smartphone is powered by octacore Qualcomm Snapdragon 636

International

justin

mobile platform clocked at 1.8GHz. It comes in two RAM/ROM variants: 4GB RAM/64GB ROM and 6GB RAM/128GB ROM, both the variants coming with the option to expand with the help of a memory card. The Mi Max 3 runs the companyâ&#x20AC;&#x2122;s MIUI 9.5 (upgradable to MIUI 10) based on Android 8.1 Oreo. Additionally, the smartphone sports a fingerprint sensor at the back. In terms of the optics, the Mi Max 3 houses a dual-camera setup at the back, rated at 12-megapixel and 5-megapixel with dual-pixel phase detection AF and support for bokeh effect. The one at the front stands at 8-megapixel. Furthermore, the smartphone is accompanied by various AI-based camera features. The Xiaomi Mi Max 3 is priced at CNY 1,699 (4GB RAM/64GB ROM) and CNY 1,999 (6GB RAM/128GB ROM) The Xiaomi Mi Max 3 comes in Black, Champagne Gold, and Blue colour options. n

www.mymobileindia.com

august 2018 | 41

International

justin

Sony Xperia XA2 Plus

apanese company Sony has launched a new smartphone in the mid-segment,

dubbed the Xperia XA2 Plus- the successor to last year’s Xperia XA1 Plus. The

smartphone which is “designed to entertain” comes with support for Hi-Red audio for a high-quality music experience. Speaking of the technical specifications, the Xperia XA2 Plus comes with a 6-inch full HD+ display with an aspect ratio rated at 18:9 for a bezel-less experience. The smartphone is powered by Qualcomm Snapdragon 630 mobile platform, and comes in two RAM/ROM variants: 4GB RAM/32GB ROM and 6GB RAM/64GB ROM, both the options being expandable up to 400GB via a memory card. In terms of the optics, the smartphone houses a 23-megapixel rear snapper with 4K video recording and 120 fps slowmotion recording, while the front shooter stands at 8-megapixel with super wideangle lens. The front camera supports Bokeh effect and other beauty filter options. The Xperia XA2 Plus gets its fuel from a 3,580mAh battery with Qnovo Adaptive Charging and Quick Charge 3.0 tech, and runs Android 8.1 Oreo. Additionally, the Xperia XA2 Plus is accompanied by a fingerprint sensor at the back. The Sony Xperia XA2 Plus comes in Silver, Black, Green and Gold colour options. However, there is no word on its pricing and availability details yet. n

42 | august 2018

MYMOBILE

Honor 10 GT

uawei’s online brand Honor has launched a new variant of the recent Honor 10, dubbed the Honor 10 GT in

China.

with an aspect ratio rated at 19:9, as its highlights. The camera department is another highlight which has rear dual cameras, rated at 24-megapixel and 16-megapixel

The main highlight of the new Honor 10 GT is the

with autofocus and LED flash. The front camera stands at

incorporation of Honor’s proprietary GBU Turbo technology

24-megapixel and supports the AI Beautification tech for

for up to 60 per cent faster gaming performance.

better selfies.

While the new Honor 10 GT shares resemblance with

The smartphone is powered by the company’s octa-core

the original Honor 10, the increased 8GB of RAM (making

Kirin 970 processor with Mali-G72 MP12 GPU. The device

it the first Honor device to come with one) sets the two

gets its fuel from a 3,400mAh battery and runs the

apart.

company’s EMUI 8.0 based on Android 8.1 Oreo.

In terms of the specs, the Honor 10 GT has the same notch at the top and a 5.84-inch Full HD+ FullView display

www.mymobileindia.com

Additionally, the handset is accompanied by a fingerprint scanner embedded in the home button. n

International

justin

august 2018 | 43

International

justin LG X2

outh Korean tech giant LG has introduced a new budget

smartphone comes with camera features such as Auto Shot

smartphone, known as the LG X2 in its X series in its

which recognizes faces while taking pictures and Quick

home country.

Share to share images instantly via messages.

Talking about its technical specifications, the LG X2

The LG X2 gets its power from a 2,500mAh battery and

comes with a 5-inch HD display with a screen resolution

runs Android 7.1.2 Nougat. The smartphone is topped with

rated at 1,280 x 720 pixels. The smartphone is powered

various connectivity options such as 4G LTE, Wi-Fi 802.11

by quad-core Qualcomm Snapdragon processor ticking at

b/g/n, Bluetooth v4.2, FM radio, and GPS. Additionally, the

1.3GHz. The device has 2GB of RAM and 16GB of inbuilt

smartphone has a rear-mounted fingerprint scanner.

storage which can be further expanded via a memory card. In the camera department, there is an 8-megapixel rear snapper with LED flash, with the front-facing snapper standing at 5-megapixel for selfies and video calling. The

44 | august 2018

The LG X2 comes with a price tag of KRW 1,98,000 (around Rs 12,000) and will be available via telecom operators such as SK Telink, KTM Mobile, CJ HelloVision and U-Mobi in South Korea. However, there is no word on its availability in India. n

MYMOBILE

International

justin

Alcatel 1

lcatel Mobile has introduced a new budget smartphone in its Alcatel 1 series, dubbed the Alcatel 1.

The smartphone, much like the Alcatel 1X is an Android Go

smartphone, running Android 8.0 Go edition along with preloaded Google apps specified at low-end devices. The Alcatel 1 comes with a 5-inch QHD+ FullView display with an aspect ratio rated at 18:9 for minimal bezels, as its highlight. The device is powered by quad-core MediaTek MT6739 processor clocked at 1.28GHz, coupled with 1GB of RAM. It comes equipped with 8GB of internal storage which can be further expanded up to 32GB with the use of a microSD card. Camera-wise, there is a 5-megapixel rear snapper with LED flash, along with a 2-megapixel front-facing camera for selfies and video calling. The smartphone supports various camera features such as Social Square, Instant Collage, One-Handed Mode, and Photo Booth. The Alcatel 1 is backed by a 2,000mAh battery which is expected to last up to eight hours of usage. The smartphone is equipped with several connectivity options such as 4G LTE, Wi-Fi 802.11b/g/n, Bluetooth v4.2, a micro-USB port, GPS, and A-GPS. It comes in Metallic Black, Metallic Blue and Metallic Gold colour options. The Alcatel A1 is priced at Euros 79 (around Rs 6,310) and is available in select international markets. n team@mymobile.co.in

www.mymobileindia.com

august 2018 | 45

Limelight

lead story

Can Samsung Hold its Fort?

The long undisputed numero uno of Indian mobile market is under increasing pressure from new challengers and old warriors alike; can the upgraded manufacturing facality help it retain its grip ? By Haider Ali Khan

amsung has been the

unleashing spec-filled and competitively

in creating a niche for themselves in

undisputed market leader of

priced handsets, the pressure on Samsung

the heart, mind and soul of the Indian

Indian mobile market for long

is going to mount even more in coming

buyers across age groups. While the

â&#x20AC;&#x201C; both in smartphones as well

months.

Samsung had kept on investing into R&D

as feature phones. Till the first quarter

However, it is really the feature phone

with smartphones such as Galaxy S8+

of 2017, it had an enviable share of 27

space where the plight of Samsung is so

and Note 8, because Note 7 turned out

percent of Indian smartphone market in

starkly visible. In Q1, 2017, Samsung

to be a disaster for the company due to

volume. Xiaomi, though was climbing

had a market share of 25.4%, making it a

exploding battery,at the same time the

fast and was number two at the time

leader by big margin. The number

Chinese smartphone makers gave them

but was still way behind Samsung with

two spot was held by iTel with 15.9

the multiple options, ranging from the

14% of all shipments. Vivo was another

percent. But with the arrival of Jio and

dual rear camera to the dual front camera,

Chinese vendor doing extremely well with

revival of Nokia, the Samsung stronghold

the slimmest smartphone to the huge

10% market share. But come Q1 2018,

crumbled. By Q1, 2018, its share had

battery smartphone so on and so forth.

rather even before it, Xiaomi with 31%

come down to a pitiable 9.8% while Jio

In the process, the mid-segment and the

had overtaken the Korean giant in volume

had captured 35.8% of market share.

budget segment remained ignorant by

terms which had stagnated at 26.5%

Nokia had an astounding run, going from

Samsung and suddenly, Chinese brands

while Xiaomi had been pacing

zero to 7.3%. As per market estimate,

such as Xiaomi, Oppo, Vivo and iTel

Nokia will gain more market share.

overtook Samsung.

ahead. And with players like Vivo, Huawei, Nokia

Not only the domination of Samsung

To counter the aggressiveness and

has been challenged but, also the mindset

the onslaught by the Chinese players,

of the people have transformed quite a

especially Xiaomi, Samsung has expanded

lot as they now feel comfortable and okay

its Noida facility, nowtouted as the

with the Chinese smartphone brands.

worldâ&#x20AC;&#x2122;s largest mobile manufacturing

The late entrants have been successful

facility. The facility will help the South

MYMOBILE

Limelight

lead story Korean giant to double its mobile production and also reduce the time lag to the market. And yes, it does tango well with the ‘Make in India’mission of present government. “Our Noida factory, the world’s largest mobile factory, is a symbol of Samsung’s strong commitment to India, and a shining example of the success of the Government’s ‘Make in India’ programme. Samsung is a long-term partner of India. We ‘Make in India’, ‘Make for India’ and now, we will ‘Make for the World’. We are aligned with Government policies and will continue to seek their support to achieve our dream of making India a global export hub for mobile phones,” said HC Hong, Chief Executive Officer at Samsung India at the launch event.

“Our Noida factory, the world’s largest mobile factory, is a symbol of Samsung’s strong commitment to India, and a shining example of the success of the Government’s ‘Make in India’ programme”. We ‘Make in India’, ‘Make for India’ and now, we will ‘Make for the World’” – H C Hong, CEO, Samsung India

Samsung currently manufactures over 60 million smartphones annually in India and with this new plant, it is expected to manufacture nearly 120 million mobile phones. Last year, Samsung had

and mid end devices locally as compared

After being asked that would it also

announced an investment of Rs 4,915

to its competition brands who are largely

impacts the emergence of Xiaomi in India

crore to add new capacity at the Noida

dependent on their base manufacturing in

she explains that Samsung has just added

plant. According to Counterpoint Research

China currently,” believes Upasana Joshi,

new SMT lines to its existing manufacturing

and IDC India, the Samsung’s expanded

Associate Research Manager, IDC India on

capacity which alone is not an initiator to

facility at Noida will definitely be India’s

this expansion.

boost its market share. There are many

largest mobile manufacturing unit run by a

other market operating factors that drive

standalone-brand. Samsung already leads

movement of market share. This alone

“Not only the cannot be a reason to change market domination of Samsung has India. While the overall local value force, she added. addition is at 10%, Samsung’s Meanwhile, Hanish Bhatia, been challenged but, also the local value addition is almost Senior Analyst, Devices & mindset of the people have transformed 3X as compared to any Ecosystems affirms that other brand operating in the new manufacturing quite a lot as Indian consumers now feel India. The new facility unit will further bolster comfortable and okay with the Chinese will further enhance Samsung’s positioning smartphone brands such as Xiaomi, Vivo, Samsung’s localization in India. “Scaling up its capabilities. operations gives Samsung Huawei and the arrival of old favourites So will the new facility an advantage to reduce the like Nokia. The new challengers have really help Samsung retain time to market and bringing been successful in creating a niche for its grip? Experts’ opinions are some local features to the divided. devices powered by R&D here themselves in the heart, mind and “India is amongst the top 5 in India. So, we can expect more soul of the Indian buyers smartphone markets globally for India specific products tailored as across age groups” Samsung and with the new capacity per local needs,” Hanish said. in terms of local value addition in

in place, it can manufacture more low

www.mymobileindia.com

Additionally, this will help Samsung to

august june 2018 | 47 45

Limelight

lead story save on the duties and attract component players around its unit to set up their factories. This will further intensify the competition with Samsung’s local rivals, and push them for higher manufacturing localization. The upgraded plant could also help Samsung to cater to export market. “Samsung has always been manufacturing mobile phones in India. This expansion will further boost its export portfolio from India to other countries,”

“Samsung has always been manufacturing mobile phones in India. This expansion will further boost its export portfolio from India to other countries” – Pankaj Mohindroo, National President, Indian Cellular Association

“Scaling up its operations gives Samsung an advantage to reduce the time to market and bringing some local features to the devices powered by R&D here in India. So, we can expect more India specific products tailored as per local needs” – Hanish Bhatia, Senior Analyst, Devices & Ecosystems

48 | august 2018

says Pankaj Mohindroo, National President

are quite a few (including homegrown

of Indian Cellular Association (ICA), the

vendors) which are still evaluating

apex body of mobile manufacturers in

the process and are vulnerable to it

India.

owing to smaller volumes in comparison

Meanwhile, Xiaomi has been able

to input cost. Hence it is still a challenge

to react faster to the market condition,

especially for those small vendors who are

while closely monitoring the consumer

yet to have such widespread facilities in

pulse, says Hanish Bhatia of Counterpoint

India.

Research. The new facility will definitely

Things may already be looking up for

help Samsung reduce the overall time-to-

Samsung as Q2 estimate by Counterpoint

market for upcoming launches.

Research indicates that Samsung has

With the current scenario of duty

once again overtaken Xiaomi

hikes in place by the Indian government

smartphone shipments after trailing for

and restricting dependence on imports,

two quarters. n

brands are looking out for opportunities to set up SMT (Semi Mounted Techniques) facility; also referred as CKD (Completely Knock Down) type manufacturing which requires high set up cost and availability of highly skilled labor to work in these facilities. Bigger brands like Samsung, Xiaomi etc. already have their setup in India, however there

haider@mymobile.co.in

MYMOBILE

Trendz

market insight

Apple on Top Again Strong iPhone 8 series sales help Cupertino czar regain the global best selling smartphone spot again

ccording to the latest research

Global Smartphone Model Sales Market Share (%), May 2018

from Counterpoint’s Market

2.4%

Pulse, Apple regained the top

2.4%

spot in the global best selling

2.3%

2.2%

2.1%

smartphone list with the iPhone 8. Strong promotions (“How to shoot on iPhone”)

1.5%

running up to the football (soccer) World

1.4%

1.3%

1.2%

Cup helped the tech giant to trigger buyer interest in Europe and other markets. iPhone 8 sales were steady in the US postpaid channels. Samsung GS9 sales were slightly weak

Xiaomi Apple Samsung Apple Apple iPhone 8 Galaxy S9 iPhone X Redmi 5A iPhone 8 Plus Plus

MoM in Europe, however, were steady in the US. To note, Samsung Galaxy S9 Plus

Samsung Huawei P20 Vivo X21 Galaxy S9 Lite

Source : Counterpoint Research

was the best selling smartphone in April 2018.

Xiaomi Oppo A83 Redmi 5 Plus/Note 5

4.5 percent of global smartphone sales

offline sales increased from 30% in April

The combined share of iPhone 8 series

while iPhone X accounted for another

to 35% in May 2018 in India. Xiaomi

i.e iPhone 8, iPhone 8 Plus accounted for

2.3%. Samsung Galaxy S9 and s9 Plus had

remains the leader in online channels

a combined share of 4.5%.Xiaomi

in India, according to Counterpoint

Redmi A with 2.2% share was the

Research.

“The combined share of iPhone 8 series i.e iPhone 8, iPhone 8 Plus accounted for 4.5 percent of global smartphone sales while iPhone X accounted for another 2.3%”

third most popular brand followed by Huawei, Vivo and Oppo.

India with P20/Lite series. Huawei’s P20

Xiaomi gained momentum in

series combined (P20, P20 Pro and P20

its home market and continues

Lite) share (2.6%) was amongst the top

its good performance in India.

sellers, though only the P20 Lite actually

Xiaomi saw strong performances

breaks into the Top 10 list as an individual

from its Xiaomi 5A and Xiaomi

product.

5 Plus series. The company has

Vivo X21 gained good momentum with

good penetration in the mid-to-

its in-display fingerprint feature. The device

affordable premium market in

had heavy omni channel advertisements

China and we expect the newly

focusing on the ease-of-use of its fingerprint

launched Xiaomi 8 to become

unlock feature and its design.

another best seller in the coming months.

Continuous brand promotions and pricecuts for the Oppo A83 helped the model

Xiaomi is expanding its offline

maintain its good sales momentum. Oppo’s

presence with its new Mi Home

R15 and R15 Dream Mirror Edition gained

and Mi Preferred Partner Retail

traction in its home market as well. n

in India. The contribution from

www.mymobileindia.com

Huawei grew in its home market and

team@mymobile.co.in

august 2018 | 49

Exclusive

Chief speak

“Tambo Mobiles entered Indian handset market with aim of bridging the mobility gap” Tambo Mobiles, one of the latest entrants into Indian mobile ecosystem, backed by China-based Agaston Mobiles aims to deliver delight, durability and design in its smartphones as well as feature phones. Sudhir Kumar, CEO of Tambo Mobiles had a conversation with Haider Ali Khan on his company’s aspirations to be in the top 3 entry-level brands by end of 2019. Edited Excerpts: Why Tambo, what does it mean and what

to markets in Africa apart from India,

Tambo aims to redefine technology

is the significance of this name? What is

we wanted to have a name that would

and the business of telephony in the

the motto of launching this brand in India?

appeal to customers of both places. Our

country. Through its innovative products,

Tambo is the result of our entrepreneurial vision, our work in the market and our experience. To start one’s own venture was a natural progression after having worked for almost 20 years in this industry. Tambo is also a result of friendship and relationships built over the years. The great team we have formed here is the keystone of our company. The 50:50 joint venture with our Chinese partners is the output of years of working together and

“Our distribution network coverage will help us realize the ambition of seeing ourselves in the top 3 leaders in the entrylevel phones by end of 2019”

building of trust.

which were launched in April 2018, Tambo aims to deliver delight, durability and design. The company’s utmost goal is to help fulfil dreams and enrich the lives of the customers, partners and people by bringing in innovative products with superior technology. With a vast product portfolio of Superphones and Powerphones, Tambo is all set to change the market dynamics. Tambo is here to do business differently, efficiently and driven by systems to give maximum value to its

The name Tambo has come after a

research showed that Tambo was one of

customers, partners and people. The

lot of thought and research. Since we

the catchiest names and people had a

core of Tambo’s business philosophy is

have always had the plans to expand

general recall of it.

transparency, humility, honesty and care,

50 | august 2018

MYMOBILE

which reflects in the company’s

replacement along with warranty

strategy and plans to move

of one time screen replacement

forward.

within 365 days of buying the phone. Tambo already has more

You have been associated

than 600 service centres in

with itel in the past. How will

India and aims to have 1,000

it help the brand to have a

service centres by the end of

better understanding of

2018.

the Indian market? I have been associated with

What is the basis of

various brands in the

your belief that Tambo

mobile industry and

Mobiles will be among

every day is a learning

the top three players

experience here. This

in the entry segment

experience helps you

market in India?

build strategies and

Our belief is data-

targets and how

backed. It is also

one can contribute

backed by team of

to the larger aim of

professionals and

overall development of the Indian economy. At different points in my career, one has learnt different aspects of the industry. We have built a strong network of channel partners across India. Through being constantly in touch with growing demands and changing technology, we understand that the product is the

Exclusive

Chief speak

channel partners.

“We believe there is space in the Indian market for good quality affordable accessory products”

The response we have received in the first couple of monthsof establishing in India is very encouraging. Our strategy to deliver quality products in the budget segment with our distribution network coverage will help us realize the ambition of seeing ourselves inthe top 3 leaders in the entry-level phones by end of 2019.

king. When you have a quality product which is offered at an affordable price

Tambo Mobiles fits into the most cluttered

What will be your forte; smartphones or

by a brand that takes care of customer

segment of entry segment and there are

feature phones and what are the reasons

satisfaction and after sales, the product

players dominating this. How challenging

for it? Our aim is to disrupt the market

will automatically sell, creating great

task is it for you to create a brand value among

with the technology and the value that

acceptance for the brand. We at Tambo

the buyers? The technology sector changes

we will provide. Our forte is affordable

entered the Indian handset market with

drastically because of the short life cycle of

segment inclusive of feature phones and

the aim of bridging the mobility gap in

the products. We aim to deliver innovative

smartphones. We believe that there will be

India. Our products are packed with latest

products with a technology which is

a market for both in the upcoming years.

features and have been designed keeping

ahead of the curve so that the normative

What is the status of your planned

‘ease of using phone’ at the core of our

life cycle of our product is more than the

assembly and PCB unit in India and by

design, with features like face unlock, and

others. With so many players existing in

when they will become operational?

full view display, 60-day battery standby,

the market we believe what sets us apart

We assemble our products in India

22 Language support among others. We

is value for money, quality products, and

at the moment. We are working towards

have aimed to bring ‘Convenience of

good after sales service. We believe that

setting up our own assembly and

using affordable phones’ to India. Our

the consumer is only satisfied if the entire

SMT lines. After establishing the same,

price range varies from Rs 600-Rs 7,000

cycle of engagement with a brand delights

we plan to manufacture half a billion

making the high-spec Superphones and

him/her. Therefore, along with innovative

devices in India. The manufacturing unit

Powerphones available at comparatively

and leading edge technology we also

will be set up in Noida by the last quarter

low cost.

promise a service warranty of 200 days

of 2018.

www.mymobileindia.com

august 2018 | 51

Exclusive

Chief speak You have also thought of venturing into

What are your thoughts on the increased duty

up this strategy. There is a vast majority

accessories market as well. Would it not

on PCB from 0 to 10% and how will it affect

of people who do not have access or do

be too early for Tambo Mobiles to think

the small and medium players in the market?

not still buy online. Additionally, there is a

about all these before establishing itself

The change in policy is to provide a further

huge gap in after-sales service or catering

in the market? When you are in the

push to â&#x20AC;&#x2DC;Make in Indiaâ&#x20AC;&#x2122;. With this sort of

to consumers at the bottom of the pyramid

business of mobile phones and

increase in duty, the business of import

in India, especially those belonging to rural

associated products, nothing is too

becomes unviable. Therefore, players

and semi-urban areas.

early, but a lot could be too late. We

in the handset market will be forced to

Offline, on the other hand, has been

believe we have the team strength

manufacture in India itself. This, in fact, is

more fruitful for all stakeholders. It is

and knowledge of the market and

an opportunity for Indian players like us to

more accessible, allows greater reach

with some efforts can establish

propel manufacturing and in doing so giving

and a mass market like India can still,

the accessory brand. The accessory

a fillip to the Indian economy at large.

only, be catered through this route. The traditional strategy also allows for better one-to-one interactions between the buyer and the seller and a touch-and-feel experience, which is a critical factor in this segment in influencing the final purchase decision. Maintaining a consistent offline presence not only amplifies the brand visibility, but also stimulates market demand. Channel penetration, service delivery, and resolving consumer problems are also more easily handled, offline. With better margins and higher sales volume, the offline model adequately addresses the major channel pain points and is, therefore, more advantageous for mobile brands looking to generate greater output from the market. Initially, though it can be challenging to make oneâ&#x20AC;&#x2122;s presence felt in the wide spread distribution channels, it is a more efficient and accessible way of doing business. In order to tap the untapped going offline is the ideal approach. What will be your marketing strategies to remain a tough competitor for your opponents? Our main strategy is threefold: (i) bring

unit will come under Agaston Mobiles

Tambo Mobiles is betting on the offline

great products, (ii) deliver a delightful

Pvt. Ltd., the parent company which is

model, any reasons for it? Where do you see

after sales experience, (iii) be the most

already established. With the positive

the potential in India where Tambo Mobiles

efficient company of the world. Rest will

response received for Tambo in the first

would be a hit? Our offline strategy is very

follow. Additionally, we take great care

three months of establishing the brand, we

well thought-through. In the context of

of the pain points of the consumers and

believe there is space in the Indian market

India, and even Africa, the traditional

channel partners by providing them what

for good quality affordable accessory

channel is very crucial. We have done a

they need. n

products.

market research which helped in firming

52 | august 2018

haider@mymobile.co.in

MYMOBILE

“We have innovated with a number of new concepts in the market” Launched in 2015, Fox Mobiles has been able to make a mark in cluttered handset market with strong focus on customer service and strong distributor network. My Mobile interacted with Imran Merchant, Business Head for Fox Mobiles to understand Fox Mobile’s customer outreach and brand promotion strategy. Indian mobile market is huge but also highly

Why should anyone buy Fox mobile, when

replacement warranty. The industry later

competitive and nearly saturated with myriad

so many alternative brands are available?

followed suit in 2016 with their variations

brands! In this scenario, where do you see Fox

For multiple reasons! Reach: We hope to

(60 days, 90 days, 100 days, 150 days,

in terms of its offering and target segment?

increase the reach of our distribution to such

300 days, 365 days, etc.)

The Indian mobile market has many brands

depths that we should be one of the most

competing against each other, but the

accessible brands to everyone even in the

Which is your preferred sales channel –

majority of the market share is with only a

remotest areas. Value: We hope to provide

offline or online? The specialisation of our

handful of players. It is a misconception that

the most optimal tradeoff between cost and

parent company is in offline distribution. So

the India is saturated as a mobile market.

features and to give most features for the

that is how we have started this business.

In 2017, mobile phone sales were only at

least price, especially keeping the needs of

However, online also forms an integral part

approximately 250 million units against a

the different TGs in mind. Experience: With

of our sales strategy. Our feature phones

population of 1.34 billion, out of which only

fox mobiles, our customers don’t just buy a

are available on both Amazon and Flipkart

half of them were smartphones. That is in

piece of electronic. We put a lot of effort in

and we have planned exciting offers for the

stark contrast to more mature markets like

the development of these products, keeping

Independence day and Onam sale period in

China (approx. 450 million units against a population of 1.42 billion smartphones alone) or USA (approx. 200 million against a population of only 0.32 billion smartphones alone). Fox Mobiles is firmly targeted at the mass market and is aiming to help in connecting the next billion. We may still fall in the “Others” category in the market share pie chart. However, as the Indian government gives more importance to safety and regulatory rules (BIS and various other

“It is a misconception that the India is saturated as a mobile market. Fox Mobiles is firmly targeted at the mass market and is aiming to help in connecting the next billion”

2018 in partnership with both portals. In terms of market reach, which are the states or cities where you are particularly strong and what all are you planning to attain deeper reach? We have a pan-India sales and service network. However, we are stronger in larger states like Rajasthan, TN, etc. We are currently expanding distribution to smaller geographies and appointing micro distributors. This will increase our reach further. We are also in

regulations and to Make in India, they are

talks with our banking partners to provide

clearing the way for more serious players

channel finance and micro banking facilities

like us to grow and thrive.

the user experience and the durability of the

In Conversation

face to face

to these micro distributors.

product in mind. We also offer a network Which is your strong product line – feature

of over 900 authorised service centres for

How do you promote yourself to gain

phones or smartphones? We are focused

seamless after sales service.

mindshare? We use a combination of online

on both, especially with a very strong

And from a marketing perspective as well,

as well as offline BTL marketing. This allows

smartphone roadmap planned for the 2018.

we have innovated with a number of new

us to reach a more relevant base very cost

However, our current lineup mainly consists

concepts in the market. For example, we

effectively. n

of feature phones.

were the first brand in 2015 to offer a 1 year

www.mymobileindia.com

team@mymobile.co.in

august 2018 | 53

Trendz

market insight

Feature Phone

The New Pecking Order

Jio has emerged as the new feature phone king driven by its attractive bundle, Nokia is climbing up fast while Samsung’s descent is really steep!

By Shelley Vishwajeet

rom zero sales in Q1 2017 to

market to double itself in the last one year

global market share. And all this has

capturing over 35% of feature

while catapulting Jio itself as the world’s

happened in less than a year!

phone market in first quarter

largest feature phone brand with 15%

Commenting on the reason behind the

of 2018, the story of Jio’s

success of Jio’s devices, Tarun Pathak,

super leap in device market is nothing but

Associate Director at Counterpoint

fascinating! And in the process, Jio has

Research, says, “The demand for Jio

displaced the old daddies of feature

Phone was catalysed by the introduction

phones like Samsung, Itel and

of a cheaper data plan, for the Jio Phone

Lava. Jio’s blitzkrieg also

in January: INR 49 (< US$ 1) per month

helped feature phone

54 | august 2018

including unlimited voice calling and

MYMOBILE

Trendz

market insight

1GB of data per month. Additionally, Jio has

Feature Phone Market Share Q1, 2017 & Q1 2018

been aggressively promoting JioPhone as ‘India’s free smartphone’ though technically, a smart feature phone to attract the large base of 2G voice users which prefer the simpler feature phone form-factor.” Further, he points out the lack of vernacular/ regional content, UI and good quality smartphones below INR 2,700 has been some of the driving factors for JioPhone’s growth. Nokia is the real surprise story with superlative growth that promises to keep growing in the times to come. From zero in first quarter of 2017, it now has over 7.3% of feature phone market. Amongst pure device brand, Nokia is the only one which has grown while erstwhile leaders like Samsung and itel are on a downhill. So it’s like wheel taking the full turn again. The departure of Nokia from the scene had helped brands like Samsung and itel climb up fast by filling in the slot vacated by Nokia but with the old warhorse back in the race again, they are finding the track tough now! If rise of Jio and Nokia has been superb, the fall of Samsung has also been equally astounding! Its share in feature phone market has come down from the market leading share of 25.4 % to less than 10% at 9.8% - a loss of more than 75% in just 12 months. Lava too came down from 9.1% to 5.6%. Jio and Nokia’s rise has had impact on other brands too whose combined share has come down to 32.1% in Q1, 2018 from a high of 49.6% in Q1, 2017. n shelley@mymobile.co.in

www.mymobileindia.com

august 2018 | 55

Trendz

Consumer insight

Redmi is hot favourite of e-shoppers! And Xiaomi’s online sales channel is a great hit

By Shelley Vishwajeet

early 38% of all smartphones

In this scenario, one would have

hugely popular that it will emerge as the

sold in India are now being

naturally expected e-commerce giants like

third biggest online destination for mobile

purchased online and the

Flipkart and Amazon to be the favourite

purchase. Xiaomi with its e-commerce

share is growing with each

haunt for online shoppers when it comes

focused website has done exactly that.

passing month. And this is a huge number

to scouting for their favourtie mobile

Nearly 40% of all online sales are now

we are talking about. The total Indian

handset. And yes they indeed remain the

being contributed by Redmi line of phones.

smartphone market was valued at USD 15

biggest platform. But who would have

And Xioami’s own website - https://www.

billion in 2017. So, the online pie would be

expected that a brand’s own stand alone

mi.com/in/ - has cornered around 14% of

over USD 6.0 billion currently.

e-commerce gateway will become so

all online sales of smartphones in India. And its Redmi 5A was a favourite by a big yard having captured 23% of entire online smartphone sales. The number 2 and 3 most bought phone over the net were also from the stable of Xiaomi – Redmi Note 5

54 | august 2018

MYMOBILE

and Redmi 4. The number 5 was also Redmi Y1. Only Huawei with Honor 9Lite was able to break into top 5 best selling online category with 6% market share. Overall Xiaomi led online platforms with a share of 57% during Q1 2018, followed by Samsung (14%) and Huawei (Honor) (8%). In the online smartphone

Trendz

consumer insight Redmi 5A is big favourite by a long yard having captured 23% of entire online smartphone sales! The number 2 and 3 most bought phone over the net were also from the stable of Xiaomi – Redmi Note 5 and Redmi 4

market, entry level and

India Online Smartphone Shipment Market Share by Platforms, Q1 2018

which has 30% share according to Counterpoint Research. Xiaomi is at third place with 14% of all online sales. Rest of the online platforms was able to garner only 2% share. But in premium smartphone segment Amazon dominated with 77% market share, thanks largely to OnePlus. Trends indicate the share of online sales to climb further. In Q1 2018, the smartphone shipments in offline segment declined by 3% while online segment grew by 4% YoY. According to Counterpoint, this is driven by the increase in the number of models launching on online platforms coupled with aggressive offers. Additionally, smartphone brands have now adopted a multichannel strategy instead of relying on a single channel for distribution

Source : Counterpoint Research

India Online Smartphone Channel Share %, Q1, 2018-07-19

www.mymobileindia.com

competition over the past few quarters.

premium are the fastest

Commenting on the competitive

growing segments. Entry

landscape, Tarun Pathak, Associate Director

level shipments were driven

at Counterpoint Research says, “India

by Xiaomi while premium

still has one of the lowest percentage of

was driven by OnePlus.

users who are connected to the internet

Another interesting trend is

and shop online. This trend is changing

that top five smartphones

rapidly as 4G data consumption has

contributed to close to

increased and more users beyond metro

half of the smartphone

cities are geared up to browse and shop

shipments through online

online. Hence, in an effort to target first

channels.

Source : Counterpoint Research

of their products and this has increased the

time shoppers, both Flipkart and Amazon

Flipkart remains the

have scaled up their operations in recent

leader in online sales of

quarters, especially in the smartphone

smartphones with 54% of

segment which is a major value driving

entire online smartphones

category for these platforms.” n

share, ahead of Amazon

shelley@mymobile.co.in

august 2018 | 57

In Conversation

face to face

“HCL Music App is an endeavour to promote and preserve the unique classical heritage of India and make it accessible to millennials via the medium they love” HCL has been promoting and preserving the cultural heritage of the country via various means and multiple platforms. Towards this objective, HCL has been organizing HCL Concerts for 20 years, dedicated to identifying, evolving and promoting talent rooted in the glorious heritage of Indian classical performing arts. As of now, over 500 artists have graced this platform and have contributed towards reinvigorating the Indian classical performing arts. Now, for the digital generation and perpetuity, it has launched a music app ‘HCL Music’ dedicated solely to classical music. Nijhum Rudra interacted with Sundar Mahalingam, Chief Strategy Office, HCL Corporation & Shiv Nadar Foundation about the idea behind the classical music preservation and revival via an app. What was the inspiration behind HCL

Indian roots and values. We believe that

base into the fold with the launch of

coming out with a dedicated classical music

it is our responsibility to promote and

HCL Music. This app aims to take Indian

app? HCL’s association with classical

nurture India’s cultural heritage. It has

classical music to everyone, especially

music is over two decades old and it is

always been HCL’s endeavor to promote

the millennials through the medium of

not a business initiative but an effort to

the classical arts, which are our strongest

their choice.

contribute to our society. In spite of its

ties to the Indian cultural heritage, and to

global presence, HCL remains true to its

keep our artistic traditions alive.

By launching the HCL app, we aim to provide access to a rich collection of

To this end HCL has been organizing

Indian classical Music across genres

HCL Concerts for over 20 years to identify,

including Hindustani, Carnatic and fusion

evolve and promote talented artists rooted

music at the touch of a button, from the

in the classical arts. More than 500 artists

very confines of the audiences’ comfort

have performed with HCL Concerts so far and it has slowly evolved into a unique

“HCL wanted to bring a wider audience base into the fold with the launch of HCL Music. This app aims to take Indian classical music to everyone, especially the millennials through the medium of their choice”

platform, which has featured veterans and upcoming artists. In order to take this initiative further, HCL wanted to bring a wider audience

00 | july 2018

MYMOBILE

Can you please describe the usefulness

World Music Day. We have received an

and functionalities of HCL Music? The HCL

encouraging initial response for the app

Can you please highlight how mobile apps are

Music app houses a collection of Indian

and have a rating of 4.5 on Play Store and

playing a pivotal role in music and cultural

classical Music across genres including

4.1 on iOS.

segments in India and how HCL Music is

Hindustani, Carnatic and fusion music.

playing its role? Music is a dynamic field

It gives upcoming talented artists a

Moving ahead, do you have anything store

and when combined with technology, the

platform to showcase their talent to a

in your roadmap in the coming years?

dynamism only tends to increase. The app

large audience while sharing a platform

HCL has invested a lot of time and

culture has enormously increased and

with the maestros in this field. The

resources towards the preservation and

people are seen to be embracing mobile

app invites Musicians from across the

popularization of classical music. Apart

technology in India. Over the course of few

country to share their music for the app.

from curating and hosting the HCL

years the most widely used mobile apps

Since appreciation of classical music

Concerts, we have supported prominent

happen to be in the segment of music

requires a level of understanding of this

classical music festival like the Swami

and it influences culture and the tastes

genre, we have specifically created a

Haridas Tansen Sangeet Nritya Mahotsav

of the audience in a completely different

section on the app that enables listeners

and also independently created the annual

way. Music from across the world, sung

to get lessons on understanding the music

3-day classical music festival – the HCL

by various artists is brought together and

while decoding their favouritetaals and

Mega Concerts event.

presented on a single platform which is

raags from the gurus of classical Music

just a click away. With the HCL app we

themselves.

zones, be it home, office or during travel.

hope to provide access to a rich collection

The app also features high-quality

of classical Indian music across genres in one place. Typically, access to good quality classical music is available either through live performances or is scattered across various platforms. With HCL Music, we will give classical music enthusiasts a single platform featuring recordings of live performances from legendary artists, high quality studio recordings featuring maestros, forgotten collections of legends and an assortment of crowd sourced music

‘HCL Maestros in Studio’ is also a new platform launched by us to

In Conversation

face to face

revolutionize the entire classical music ecosystem, by creating a platform for

“HCL Music will be absolutely free to download and use. It will also be free of ads to ensure unrestricted streaming of music”

by young and aspiring artists. Not only this,

potential superstars to showcase their talent, and giving audiences a musical experience that is grammatically undiluted, easy to comprehend, and accessible from the very confines of their comfort zones. This project took almost a year to come to fruition under which we identified over 300 Musicians, out of whom 100 were screened in great detail and finally 37 artists were selected to become the torchbearers of

the app will stream uninterrupted music

studio recordings from the very talented

the future of Indian classical music. We

as it is offered without any subscription

and upcoming classical Music artists

partnered with Peninsula Studios for

fee or ads.

who have been part of HCL Maestros in

Maestros in Studio and the Season 1 is

Studio. Listeners can follow their favourite

up and live at Peninsula Studio’s YouTube

Can you please elucidate some of the

artists and get notification on whenever

channel and on our app HCL Music as

biggest USPs of HCL Music App? We are

a new song or album from the artist is

well. Over the coming years, we aim to

committed to promoting classical Indian

uploaded. They can also share the app,

continue our efforts to expand these

music as part of our larger brand building

their favourite song or album and profile

platforms. n

and community connect initiatives. HCL

of the artist directly from the app across

Music app is a step in this direction.

multiple social platforms. The HCL Music

It is unique in the sense that it caters

app will in due course serve as the one-

solely to classical Indian music. There

point information center for all HCL

is no other music app that caters to this

Concerts.

genre alone. Also, this app is completely free to use with no subscription fee or

Can you please highlight how many users

advertisements interrupting the streaming

are currently using your app and what is your

of music; therefore, providing a seamless

rating? The HCL Music app was launched

experience to the listeners.

recently on June 21, 2018, which is the

www.mymobileindia.com

nijhum@mymobile.co.in

august 2018 | 59

Spotlight

In Focus

Nokia 3.1

Will it be a game changer? The next generation Nokia 3 is here and it’s really something to look forward too!

MD Global, the home

continues to deliver a pure, secure and

Head – India, HMD Global, says, “India

of Nokia phones, has

up-to-date Android experience with

is one of our top markets and Indian

introduced its next

Android One, combined with the premium

consumers, a top priority for us. We work to

generation top selling Nokia

craftsmanship and design expected from

constantly enhance the experience on our

3.1 in India. The phone comes packed with

a Nokia smartphone and the performance

phones to better suit the everyday needs of

easy access to latest Google services, such

to match.

our consumers. Every single detail on a Nokia

as the Google Assistant. The smartphone

Ajey Mehta, Vice President and Country

smartphone is designed with consumers

Highlights • 5.2’’ HD+ display with Corning Gorilla Glass • 13 MP auto-focus main camera • 8 MP front camera with an 84.6-degree field of view • 18:9 aspect ratio ideal for feeds and films • Available as both single SIM and dual SIM variants • Gyroscope for AR gaming • Secure and up-to-date Android One • 2990 mAh battery • 2/3 GB RAM with 16/32 GB storage options • MT6750N Octa-Core 1.5Ghz

60 | august 2018

MYMOBILE

in mind, which is why we are delighted

plus and Nokia 6.1, the new Nokia

to introduce a further refined Nokia 3.1

3.1 joins the Android One family,

smartphone that delivers a dramatic step

delivering an experience designed by

Spotlight

InFocus

up on performance, continues to drive the most premium design elements and delivers the class-leading quality that you expect from us. We are delighted that we have been able to raise the bar on our most successful model for our consumers.” Nokia 3.1 runs Android Oreo and forges a rich connection between materials with a stunning design and delivers the performance to match, making it more attractive than ever before. The beautifully curved screen melts into the

Google that is smart, secure and simply

slim CNC aluminium sides with a dual

amazing. Nokia smartphones with Android

diamond cut to deliver a perfect harmony

One offer more storage and battery life out

of materials. Just the right size for single

of the box, as well as the latest AI-powered

hand use, our most affordable 18:9

innovations from Google to help you stay

smartphone with 5.2-inch HD+ display

ahead of the game every day. Nokia 3.1

the Paytm Mall QR code will get

gives you more content at one glance,

will receive three years of monthly security

10% cashback on recharges and

while the 2.5D curved display is protected

patches and two years of OS updates from

by damage resistant Corning Gorilla Glass

launch, as guaranteed in the Android One

to keep it beautiful for longer. Little

programme. This puts them among the

will additionally get two INR 250

wonder, it is the most successful model in

most secure phones out there, always

movie cashback vouchers which

the line-up of Nokia smartphones.

up to date with the latest Google services

can be redeemed against booking

Consumers buying Nokia 3.1 from a retail outlet by scanning

bill payments on Paytm. n

Consumers buying Nokia 3.1

The Nokia 3.1 runs MediaTek 6750,

like the Google Assistant and Google

minimum two movie tickets via

an octa-core chipset, giving you twice

Photos with free unlimited high-quality

Paytm.

the processor cores and a 50%

photo storage. The phone is ready for

performance boost on the previous

Android P.

generation so your phone can keep up

Consumers using ICICI Bank Credit or Debit Card will get a 5% cashback.

with you. Featuring an upgraded 13MP

Price & Availability

main camera with auto focus, Nokia 3.1

The Nokia 3.1 comes in three elegant

will get two exciting offers. On a

captures the memories that you’ll want to

colours: Blue/Copper, Black/Chrome

recharge of INR 149 pack, they

relive over and over. Thanks to its full set

and White/Iron. It will be available in the

will get 1GB data/day, unlimited

of sensors usually only found on premium

storage/RAM variant of 2GB/16GB at

calls and 100 SMS/day for 28

phones, the Nokia 3.1 lets you make the

a recommended best buy price of INR

days; additionally, consumers

most out of popular AR apps like Pokémon

10,499 across top mobile retailers. It will

upgrading from 2G or 3G phone

Go and capture the whole scene with

also be available online on Nokia.com/

to the new Nokia 3.1 will get

panoramic imaging.

phones and Paytm Mall.

1GB data/day for 28 days. On a

Pure, secure and up-to-date Exciting Offers Consumers can avail exciting offers as Android experiences Together with Nokia 8 Sirocco, Nokia 7

www.mymobileindia.com

below.

Idea and Vodafone consumers

recharge of INR 595, consumers will get unlimited calls, 100 SMS/ day, 18GB data for 6 months. n team@mymobile.co.in

august 2018 | 61

Tried & Tested

burntest

ASUS ZenFone 5Z A Flagship Killer to Challenge OnePlus 6

SUS, the

been made available in three

panel reflecting light which

card and one microSd card.

Taiwanese

variants in terms of RAM and

is looking truly beautiful.

At the right side of the phone

Electronics giant,

ROM. The model which we

The fingerprint sensor at the

lies the power button and the

has created

got has 6GB of RAM and 64

rear side is quite astonishing

volume rockers. The top side

well thought smartphone,

GB of ROM while the other

as well which is keeping

of the phone is blank while at

ZenFone 5Z, which is really

two variants are offering 6GB

the light which falls on it at

the the bottom of the phone

redefining the flagships at

RAM and 128GB of ROM,

its two sides and when you

lies the USB Type-C port, a

the moment. The ZenFone

8GB of RAM and 256GB of

move the phone the light rays

3.5mm headphone jack and

5Z is surely going to give a

ROM respectively.

seems to move in a circular

a speaker grille.

tough competition to various smartphone companies,

Design

especially OnePlus and its latest flagship OnePlus 6. The new ZenFone 5Z has

path. At the rear side you can also sport dual camera

Display

The new ZenFone 5Z is a

sensors placed vertically and

The new ASUS Zenfone 5Z

thing of beauty with tall, wide

below the cameras lies the

sports an impressive FHD+

screen and a metallic rear

LED flash. The phone is light

display size of 6.2 inch which

weight as well and has

offers great amount of space

curvy edges around

and the reason for this could

the corner making the

be attributed to it 19:9 aspect

device easy o hold

ratio and90 percent screen

and operate for a long

to body ratio. The display has

period of time. The

resolution of 1080x2246

phone has 2.5D glass

pixels. The screen is bright

at the back and the

and the colors are vivid

back, while the frame

and punchy. The display

between these layers

is providing enough space

is made of aerospace

for you to have comfortable

grade aluminum. The

gaming experience with wide

front side of the phone

viewing angles or performing

is dominated by 6.2

any task. The screen is

inch screen and despite

protected by Corning Gorilla

its big display size the

Glass which is shielding the

corners of the phones

screen from sustaining any

could be easily reached

damage.

and you donâ&#x20AC;&#x2122;t have to

78 | july 2018

use both of your hands

Platform

likes others phones

The new ZenFone 5Z is

with such big screen.

having the latest and the

Above the display lies

most powerful processor

the selfie camera of

which is usually available

the phone and there

in the price range of 60K

is no front LED flash.

but,with ZenFone 5Z you get

The left side of the

it in half the price which is a

phone is sporting the

bonus and an advantage over

hybrid SIM slot which

highly priced smartphones.

can carry dial SIMs

The processor on board is

at a time or one SIM

QualcommSDM845 octa-

MYMOBILE

clear as well and you wonâ&#x20AC;&#x2122;t miss the absence of front LED flash because the screen flash emits enough light to brighten the surroundings to get an astonishing selfie. The core processor with Artificial

AI charging, AI ringtone which

images of superior quality

Intelligence Engine with

determines the noise level

with no lags. We did not

eight cores. Amongst the

around and set the volume of

find any noise and graining

eight cores fours are clocked

the ringtone accordingly and

effect even when zooming in.

at 2.7 GHz Kryo 385 Gold

while testing this was found

while the four are clocked

absolutely true because the

at 1.7GHz Kryo 385 Silver.

phone do adjusts the ringtone

The processor is capable

volume in accordance with

Solid and Attractive

of handling any task and to

the surrounding. The phone

Cameras

09 /10

remain completely at a stable

has face unlock feature as

phase. The processor lets you

well which is enhancing the

Performance

10 /10

enjoy multitasking with ease

security level of the device

without any lag and the effect

and this feature has average

Battery

09 /10

of the processor could be felt

performance capability.

Value For Money

10 /10

while engaging in any task because the processor gives a

Cameras

comfortable and smooth feel

The ZenFone 5Z has dual

of the display. Applications

rear camera sensor of 12

were launched without any

Megapixel and 8 Megapixel

issue and the processor could

respectively. The primary

run any game and we tested it

camera has an aperture of

by playing NFS, Asphalt and

f/1.8 and PDAF while the

the phone did not show any

secondary camera has an

sign of problem like heating

aperture of f/2.0. The rear

of sudden closure of the

camera has gyro EIS, dual

application. The RAM size

tone LED flash as well. The

is of 6GB which we already

rear camera is quick to focus

mentioned above and with

and you get a switch to toggle

such RAM no task is issue for

between the two rear cameras

the phone. The RAM and the

as well. The rear camera has

processor have the perfect

various modes as well like

synchrony and helps in great

Pro, Super resolution, Beauty,

performance of the phone.

Slow motion, Panorama, Time

The internal storage of the

lapse. The rear camera Is AI

phone is of 64GB and it could

enables as well which does

be further expanded upto 2TB

the thinking for you and has

with the help of microSD card.

the capability of 16 scene

The OS of the ZenFone 5Z

detection. The camera has

is Android 8.0 Oreo and ZenUI

1.4 micron meter pixel size,

on top. The AI capability of the

0.03S dual pixel PDAF, RGB

phone is making the device

color correction sensor, 4K/

very interesting with various

UHD Video recording. The rear

intelligence features like it has

camera delivers astonishing

www.mymobileindia.com

verdict Looks

Impressive Fluidic

Lasts a Day A Complete Package

OVERALL

09 /10

94%

camera of the ZenFone 5Z has AI built feature as well which could be seen in the form of AI scene detection and AI photo learning.

Battery The battery capacity of the new

Tried & Tested

burntest

ZenFone 5Z is of 3,300mAh and it does not get drained away easily and provides long hours of call, videos and net surfing on the go. The phone has AI intelligent fast charging as well boosting the charging speed. You can opt between performance, normal, power saving, super saving and a customized battery saver mode that lets you pick how

PROS

Cons

exactly the phone optimizes

Performance Lacks IP rating

the battery life. We did not

(For detailed specifications, please refer to My Guide)

device while charging the

find sign of heating up of the device.

The night shots are equally

Conclusion

brilliant just like the daylight

The ASUS ZenFone 5Z is truly

shots with no graining, and

a flagship killer. This is how a

the camera focuses quickly

premium smartphone should

even during night shots which

be; loaded with features and

makes the new ZenFone 5Z

lighter on price. The ZenFone

your perfect companion. The

5Z gets a very efficient chipset

selfie camera of the phone

performance, great sound

is magnificent as well with

output and vivid display. At

8MP and an aperture of f/2.0,

Rs 29,999, ASUS ZenFone

EIS support, 84 degree FIV,

5Z makes a good deal if you

real time beautification, and

are not interested in OnePlus

365 facial points. The selfies

6.ASUS seems clearly on

captured are well detailed with

track in India with its last two

no sign of any lag or disruption

smartphones; Max Pro M1

in the quality. The selfies

and the latest ZenFone 5Z. n

captured at night are crystal

haider@mymobile.co.in

august 2018 | 63

Tried & Tested

burntest

HTC Desire 12+

Scores on the Looks but, Lacks Firepower

TC is one of

has beautiful look with big

lies at the rear side which is

device. The lack of Type-C

the oldest

wide screen and curvy edges

placed at perfect position

port is quite disappointing

smartphone

and mirror coated rear panel.

within the easy reach of the

to see especially when the

companies

The phone feels extremely

fingers. The front side of the

phone belongs to mid-range

present in the Indian

light in your hands as it does

phone is dominated by the 6

section.

smartphone market but, it

not have much weight to

inch LED display and above

seems to have lost its track

exert which is mainly due to

the display lies the selfie

Display

in smartphone business in

the body composition of the

camera and the notification

HTC Desire 12+ is sporting

the recent few months and

phone which is of plastic and

LED flash. At the left side of

6 inch HD+ display with

not even trying to achieve

not that of metal. The rear

the phone is lying the SIM

a screen resolution of

it. Previously, we did review

panel has shiny reflecting

tray which can sport two SIM

720x1440 pixels and has

HTC U11 and its Plus version

surface which is making the

cards at the same time plus

18:9 aspect ratio. The display

and now the company has

device to look beautiful but at

a microSD card which helps

size is of 76.7% screen to

revealed a new smartphone,

the same time it is prone to

you to expand the internal

body ratio. The 6 inch wide

HTC Desire 12+,that falls into

smudges and scratches which

storage whereas the right side

and tall screen of the phone

the mid-range category and

are clearly visible. The back

is sporting the power button

and its aspect ratio offers

we have got this for review.

side of the phone consistsof

and the volume rockers. The

wide viewing angles allowing

the dual rear camera and LED

3.5mm headphone jack,

the users to have comfortable

flash all placed horizontally.

micro USB port and a speaker

viewing experience and

The fingerprint sensor also

grille lies at the bottom of the

great gaming experience as

Design The new HTC Desire 12+

64 | august 2018

MYMOBILE

well. The display is visible

HTC Desire 12+ are average

and helps the processor to

to the dedicated microSD

even under the sunlight as

performing and not justifying

maintain an equilibrium state.

card slot in the SIM tray.

the display has adaptive

the price tag which the

You can play normal games

The processor and RAM

brightness mode and also the

phone is carrying. The lack of

without any issue but when

of the device is another

phone has option to tweak

powerful camera might affect

you switch to heavy games

disappointing thing to see in

the color temperature of the

the popularity of the device.

like Asphalt, COD etc then

the device after the cameras.

you might face over heating

The operating system of the

of the device and sluggish

HRC Desire 12+ includes

display.

Cameras

Platform The processor on board in the

functioning of the device.

HTCâ&#x20AC;&#x2122;S Sense UI on top of

The new HTC Desire 12+ is

new HTC Desire 12+ is also

The new HTC Desire 12+ is

Android 8.0 Oreo.

sporting dual rear camera of

average, which is Qualcomm

offering 32GB on internal

13 Megapixel with PDAF and

Snapdragon 450 SoC octa-

2 Megapixel depth sensor with

core processor clocked at 1.8

an aperture of f/2.2. The rear

GHz. The processor which the

camera captures clear images

phone is carrying in the mid-

during daylight and it is quick

range price section is usually

to focus and adjust exposure

found in the budget range

based on the availability of

smartphones and the lack of

the light. The rear camera

updated and new processor

has various modes as well

is adding to the disadvantage

like Ubi Focus mode which

of the device. Coming to the

can take five shots at one

functioning of the processor

time and later allowing you

the processor handles your

to select the perfect picture

day to day task easily and it

which you would like to save.

was found that the phone do

Conclusion

The modes available are HDR,

get little warmed up when

The HTC Desire 12+

Portrait, Sports, Landscape,

you indulge in multi-tasking

fits nowhere in todayâ&#x20AC;&#x2122;s

and Panorama. But the quality

or when using the phone for

of image which you expect

long hours. There were some

from a mid-rangesmartphone

occasions where during multi-

is not seen in the HTC Desire

tasking some apps stopped

12+ which is disappointing

functioning and got closed

to see in a smartphone of

while switching in between

such price range. The front

the apps. The RAM available

camera of the phone is of 8

is also not satisfactory to see

Megapixel with an aperture

in a mid-range smartphone

of f/2.0. The selfies captured

which is just 3GB. The RAM

are well detailed and clear but

though allows the device to

it is not up to the expectation which we see from other

handle the tasks efficiently

verdict Looks

09 /10

Cameras

08 /10

Performance

07 /10

Battery

07 /10

Premium and Glossy Satisfactory Results Mediocre

Could Have Been More

Value For Money

If You Still Loves HTC

OVERALL

PROS Design

07 /10

Battery HTC Desire 12+ has average battery power of 2,965mAh which is in present time in a

Tried & Tested

burntest

mid-range smartphone is not something very appreciable. The battery though can last throughout the day if you limit the usage of the phone. The charging speed of the charger available is also average which takes time to fill the battery.

76%

Cons

competitive smartphone

Battery, Processor

market with its average to

(For detailed specifications, please refer to My Guide)

mediocre features at Rs 19,790. It could have been a good smartphone two years ago, not now. To talk, it has

storage which we think is not justifying the price tag of the device. Well the internal storage is decent and you can further expand the internal

glossy design, big display and latest Android. The camera outputs are satisfactory but, the battery is a letdown. n haider@mymobile.co.in

storage thanks

smartphones of same price range. The front camera also lacks front LED flash but it has screen flash to allow you to click selfies in dim lighting and dark conditions. The cameras of

www.mymobileindia.com

july 2018 | 79

Tried & Tested

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Xiaomi Redmi Y2

A Good All-rounder with Impressive Cameras

iaomi is leading

So letâ&#x20AC;&#x2122;s check this out that

rear camera sensor placed

which works quite well but

the competition

how Redmi Y2 does on our

vertically and in between

it can be fooled with your

of Indian

parameters.

the sensor lie the LED flash.

photographs sometimes.

The fingerprint sensor is also

The left side of the phone is

located at the back side and

sporting the SIM tray which

smartphone

market with its wide range of

Design

smartphones. The company

The new Redmi Y2 looks

it is well within the reach and

is capable of holding two SIM

has recently launched its

elegant and has an aesthetic

has very quick response time.

cards at the same time plus a

latest Redmi Y2 smartphone

appeal when you are holding

At the front side of the phone

microSD card. At the top side

which is the successor of the

the phone. The phone is light

is lying the impressive 6 inch

of the phone one can sport

Redmi Y1 which we reviewed

as well with curvy body edges

HD display and above the

the 3.5mm headphone jack

last year. The main reason

which are making the phone

display lie the selfie camera

and the antenna. At the right

for the success of Xiaomi

easy to hold and to operate

and the front LED flash. To

side of the phone is lying the

smartphones is that the

for a long time without giving

keep up with the latest trend

power button and the volume

company usually provides

too much pain to your hands.

the new Redmi Y2 has added

rockers. At the bottom of the

value for money smartphones.

The back side is sporting dual

face recognition feature

device it has microUSB port and two speaker grilles for better sound output.

Display Xiaomi Redmi Y2 is having impressive display size of 6 inch with HD+ resolution of 720x1440 pixels. The screen is tall and wide thanks to the 18:9 aspect ratio of the phone which is offering wide viewing angles. The phone automatically adjusts its brightness to allow you to view the screen but I personally suggest that you better adjust the screen brightness manually. The display of the phone is vivid and bright as well. The screen size offers you comfortable experience of playing games or performing any task on the screen. The screen is protected by 2.5D curved glass to prevent the screen from sustaining any damage.

66 | august 2018

MYMOBILE

Platform

captured during daylight are

with the quality of images

tasks of yours. The battery

The new Redmi Y2 has

exceptionally good. There

captured by it. The selfie

power lasts throughout

powerful processor to deal

are various modes available

camera is the main attracting

the day if you use the

with the various tasks.

with the rear camera like

feature of the new Redmi Y2

phone moderately. To charge

The processor on board

Panorama, Portrait, Manual

just like the Note 5 Pro. The

the phone there is 10W

is Snapdragon 625 SoC

mode etc. The colors captured

selfie camera of Redmi Y2

charger which is capable of

octa-core clocked at 2 GHz.

in the images were well

uses AI to apply beautification

charging the phone quickly

The phone has better work

preserved and there is no lag

to photo subjects giving selfies

but there is no mention of fast

capacity and handling multi

in the color preservation plus

which can surprise you with its

charging.

tasking as compared to other

we did not find any details

detailing and clarity. The selfie

budget range smartphones.

go missing while capturing

camera has front LED flash

Conclusion

The phone has 3GB RAM

images. The shots taken at

to assist and to allow you to

The Xiaomi Redmi Y2 again

and we found that the RAM

night are also very crisp and

have clear selfies even when

clicks all the boxes as it did

works very efficiently and

even when the flashlight

the lighting conditions are not

previously with Y1 of being a

we did not face any lag in

comes into play the quality

favorable. We did not find any

value for money smartphone

its functioning. Since its

does not get distorted but you

summers you will feel little bit of heat from the device while indulging in multi tasking and playing games. Games like Golf clash, Asphalt 8 ran without any issue but you can notice heat from the device because of high demand of the games. The phone has 32GB internal storage to offer which is quite decent and you can store various apps

Tried & Tested

burntest

verdict Looks

09 /10

Cameras

09 /10

Performance

09 /10

Battery

08 /10

Value For Money

09 /10

Tall and Sturdy Quite Impressive No Complaint Sustains a Day Worthy Purchase

OVERALL

88%

and multimedia easily. The phone also provides you with the option of expanding the storage which could be done by inserting microSD card in the dedicated SDcard slot.The

PROS

Cons

Cameras, Big Plastic Build Display

operating system of the Redmi Y2 consists of MIUI 9.5 on top of Android 8.1 Oreo.

(For detailed specifications, please refer to My Guide)

Cameras

have to keep your focus fixed

The main highlight of the

without moving your hands

issue with the selfie camera

available in the market

Redmi Y2 is the cameras of

too much. There is bit of

and there were hardly any

starting at Rs 9,999 for the

the phone and the new Redmi

graining when you zoom in but

graining effect to notice while

3GB variant. Redmi Y2 mainly

Y2 could be tagged as camera

otherwise the shots captured

zooming in the selfies.

focuses on the 16MP front

centric phone. The phone

at dim lighting conditions

has dual rear sensor of 12

are better when compared

Battery

Megapixel and 5 Megapixel

to other smartphones of the

Redmi Y2 has non-removable

AI features. Only competition

along with selfie light. The

same range in which the new

battery of 3,080mAh which

it might face would be the

rear camera captures clear

Redmi Y2 belongs. The selfie

is quite the decent amount of

Redmi Note 5 itself with

and crispy images with

camera of the new Redmi Y2

battery power and is capable

bigger battery life. n

well details and the images

is amazing as it surprise you

of taking you with the daily

www.mymobileindia.com

lens, dual rear camera to tease the buyers along with

haider@mymobile.co.in

august 2018 | 67

Tried & Tested

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Moto G6

Looks Premium and Clicks Better

otorola is

market. So letâ&#x20AC;&#x2122;s see what the

weight design to allow you

left side is blank whereas at

renowned

Moto G6 has to offer.

to use the device for as long

the right side lies the power

as you want. The back side

button and the volume

for its smartphones

Design

sports the dual rear camera

rockers. The bottom of the

that are strongly built, durable

Moto G6 is having sleek and

which is bulged outward just

device is sporting USB Type-C

and never fail to amaze with

tall design with just slight

like other Motorola phones

port which is the positive

its various features. In our

curves around the edges.

and below the camera sensors

point of the new Moto G6.

previous review of Moto G6

The phone looks beautiful

is laying the dual tone LED

At the bottom you can also

Plus we gave little bit hint

with its shiny back panel.

flash. At the top of the phone

sport the 3.5mm headphone

about the other smartphone

The phone fits the palm

you can sport the SIM tray

jack. The new Moto G6 is

which was launched together

perfectly plus it has light

which is capable of holding

keeping up with the latest

with the Moto G6 Play which is none other than Moto

two SIM cards and a microSD

trend in smartphones by including face unlock feature

G6. Moto G6 is placed

card. The

in it which works fine with

itself in budget range

front fascia

no issues but while installing

strengthening the

of the phone

face unlock the phone notifies

grip of the company in the Indian smartphone

has a 5.7 inch screen and above the screen lies the 16 MP selfie camera and the front LED flash. Below the display lies the narrow fingerprint sensor which is quick in response despite its new and narrow looks. The

68 | august 2018

you that the phone can be unlocked by someone looking similar to you mean it can be fooled by your picture on some occasions.

Display The Moto G6 has 5.7 inch display and has an aspect ratio of 18:9 which is offering wide and tall looks to the

MYMOBILE

screen. The display has wide

shorted very quickly. The new

the other sensor is of 5MP

viewing angles to provide

Moto G6 has internal storage

with aperture of f/2.2. The

the users a comfortable

of 64 GB which is like a gift

rear camera takes into

experience of any task being

in a budget range smartphone

consideration every single

performed on the screen. The

allowing you to store various

detail while capturing

display is IPS LCD capacitive

stuffs without the issue of the

any image resulting in

touchscreen with 16M colors

storage getting filled and you

delivering crystal clear

offering vivid and bright color

can expand the storage by

and crispy images.

reproduction. The phone

placing a microSD card in the

There are various modes

has screen resolution of

dedicated microSD card slot

available as well which

1080x2160 pixels with 424 ppi density. The protection of the screen is handled by

verdict

you can opt for while capturing any images. The rear camera

Looks

Corning Gorilla Glass 3 which

09 /10

is assisted by dual tone LED

Premium and Sleek

is keeping the screen free

Cameras

09 /10

surroundings with its powerful

Performance

07 /10

even splash proof as well.

Battery

Platform

Value For Money

from any scratch any damage. The phone to some extent is

The processor on board in the new Moto G6 includes

Did Really Well Maintains Sync Sustains Long A Good Choice

Tried & Tested

burntest

flash which lightens up the light production and allows you to clear images when the

and has 15W Turbo Charger.

08 /10

lighting conditions are not

The phone do seems to get

favorable. The selfie camera

warmed up while charging and

08 /10

is of 16MP with an aperture

the heat is quite noticeable

of f/2.2. The selfie camera

because of its intensity.

OVERALL

82%

has advantage of having front

Qualcomm Snapdragon 450

LED flash which allows you

Conclusion

octa-core processor clocked

to take pictures even when

Moto G6 is a same on the

at 1.8GHz cortex A53. The

the lighting conditions are

lines of Moto G6 Play with

not favorable. The flash might

enhanced features such as

result in introducing graining

the camera outputs. The

processor performed very well with high efficiency and we did not face any lag

PROS

Cons

Rear Camera, No NFC Back Design

while using any application. Multi-tasking and the gaming experience are also very well

(For detailed specifications, please refer to My Guide)

as you can play any game.

effect while zooming in. The

smartphone maintains a

selfies taken are clear and well

good line of defense with

detailed and the selfie camera

dual rear lens having good

rarely lets you down.

photography prowess, 3D glass designat back and water

The phone has 4GB RAM

present in the SIM tray.The

Battery

which in budget range is a

operating system in the Moto

Moto G6 is backed by

battery could have been more

very convenient RAM size.

G6 is Android 8.0 OS.

powerful battery as well

but, you have Play to defend.

repellentcapabilities. The

The RAM provides full support

Cameras

which is of 3,000mAh and

Available at Rs 13,999 for

the processor and it does not

Motorola always provides

non-removable in nature. The

the 3GB variant, Moto G6

allow the phone to get warmed

astonishing cameras and

battery can last throughout

is a mixed bag of surprises

up while multi tasking. The

the new Moto G6 also

the day if you divide the usage

and few low such as entry

issue of phone getting heated

has cameras which wonâ&#x20AC;&#x2122;t

of battery accordingly and

level processor. It will have to

is noted only when you exert

disappoint you. The rear

even when the battery gets

compete with Redmi Note 5

too much workload on the

camera has dual sensor

down you donâ&#x20AC;&#x2122;t have to worry

Pro and ASUS ZenFone Max

processor like playing game

one of 12MP with PDAF

about it because the Moto

for long time, but the issue is

and aperture of f/1.8 while

G6 supports fast charging

Pro M1. n haider@mymobile.co.in

www.mymobileindia.com

august 2018 | 69

Tried & Tested

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TAMBO TA-3

A Good Smartphone To Begin With

ndian smartphone

its operations in India with

price range and it has also

buttons are at comfortable

market has diverse

its three smartphones TA-2,

appealing look as well. The

positions easing the handling

range of smartphones

TA-3 and TA-4. This review of

phone especially has an

of the phone. The front fascia

from various companies

ours will focus on TA-3 which

appealing rear panel which

of the phone consists of 4.95

giving tough competition to

is basically an affordable

comes into three variants

inch screen and above the

each other. Tambo Mobile is

smartphone priced under

metallic blue, champagne

screen lies the selfie camera

yet another and latest entrant

Rs 5,000 category.

into the mobile ecosystem in

and jet black. Tambo TA-3

and the front LED flash.

has compact body size with

The left and bottom of the

the country catering to feature

Design

tall screen. The phone is

phone is completely blank.

and smartphone buyers in

Tambo TA-3 has made an

quite comfortable to hold and

The micro USB port and the

the offline market space.

effort to provide all in one

light in weight as well. The

3.5mm headphone jack are

The company had started

feature in an affordable

placements of the physical

lying at the top side of the phone. The volume button and the volume rockers are at the right side of the phone. The rear panel of the phone is removable in nature and once the rear panel is removed you could find the space to fit the battery, SIM card slot and microSD card slot. The rear panel is consisting of the primary camera which is assisted by dual tone LED flash. The fingerprint sensor is also at the rear side which has quick response time. The phone has also added face unlock feature which comes with its own warning clearly stating that the face unlock feature is less secured as compared to other unlocking options.

Display Tambo TA-3 is sporting 4.95 inch screen with aspect ratio

70 | august 2018

MYMOBILE

of 18:9 which is giving the

size could have been little

screen tall look and offering

more of about around 2GB

wide viewing angles. The

because with 1GB RAM the

phone has screen resolution of

device is lacking the speed

verdict

which can for sure draw the attention of users who are

Looks

08 /10

Cameras

08 /10

at a low price range.

Battery

Simplistic

planning to buy a smartphone

480x960 pixels. The display

in its every function and it is

Did Well

offers over 16 million colors.

very evident when you open

Performance

07 /10

The screen is protected by

any application. The new

2.5D curved glass protecting

TA-3 from TAMBO has 16GB

Battery

07 /10

the device from any damage.

of internal storage which is

Value For Money

08 /10

battery is removable in nature.

76%

that if you keep using internet

Works Fine Lasts Long

The battery capacity of the TA-3 is of 2,100mAh and the

The phone offers enough

good enough to store all the

Can be an Option

screen space to have

required apps and files. The

satisfactory experience of any

internal storage can further

OVERALL

activity being performed on it.

be expanded with the help of

does get down quickly. Using

microSD card which can fit in

social media messengers

Platform

the dedicated microSD card

Tambo TA-3 is offering 1GB

slot.The new TA-3 has Android

RAM which is just enough

7.0 Nougat Operating System

RAM size to handle usual

which in case of OS is not the

tasks. The phone takes time

very latest one.

to respond to any action which is basically due to the RAM

Cameras

PROS Expandable Memory

Cons Competition

(For detailed specifications, please refer to My Guide)

While testing it was found and browsing then the battery

also drains the battery very quickly of TA-3. If you want to use the smartphone for just calling purpose then the battery can lasts for long time. You can have limited usage of the phone with such battery

size of the phone. Tambo

The new TA-3 has 5MPAF

Burst Mode, Face beauty,

power. The charging speed

TA-3 has MT6737 chipset

rear camera and while testing

Stickers. The selfie is of

is average with normal speed

with quad-core processor of

the camera what was very

5MP as well and it do decent

and while charging the phone

1.1GHz. The processor is just

noticeable is the camera

job while capturing selfies.

do get warmed up.

basic and capable of handling

launcher takes some time to

The quality though does not

normal applications like

launch not instantly which

look like as if it has been

Conclusion

WhatsApp, Facebook, but the

is quite irritating if you want

clicked with 5MP sensor. The

Tambo TA-3 is just like any

apps do take time to respond.

to capture quick shots. The

beautification mode lets you

other smartphone available

The device does get heated

camera quality is average

click some good selfies. The

in the market with mediocre

up very quickly if you keep

and it takes time to adjust its

advantage of the TA-3 selfie

specifications that can only

using any application. About

exposure and the temperature.

camera is that it has front

please who are willing to

games it could be said that

You can have satisfactory

flash which turns out to be

upgrade to a smartphone for

it can just let you play some

shots with the rear camera

very useful as compared to

the first time. Available at Rs

normal games of very small

and it is capable of capturing

screen flash while capturing

4,999, Tambo TA-3 has 200

size which just require some

images in the dim and dark

selfies at dark. The camera

days replacement warrant

KB/MB RAM but, to conclude

lighting conditions thanks

ability of the TA-3 could

y as well so that might be

about gaming experienceall I

to the rear LED flash. TA -3

be said that itâ&#x20AC;&#x2122;s acceptable

appealing to the buyers in

can say is that you better not

provides you various modes

because it is offering so much

non-metro towns. n

keep high hopes. The RAM

in its camera like Panorama,

in such a low price range

www.mymobileindia.com

Tried & Tested

burntest

team@mymobile.co.in

august 2018 | 71

Tried & Tested

burntest

Infinix Hot 6 Pro

Huge Battery and Display but Misses on the Hotness

ndian smartphone

Holdings has mostly focused

market has seen

on budget range to mid-range

enormous growth of

smartphones which has led

Design

smartphone companies

phone has to offer.

any stress on fingers. The front fascia of the phone is dominated by a 18:9 display

to the steady growth of the

The new Infinix Hot 6 Pro has

and above the screen lies the

taking the competition to the

company. The company has

been designed keeping in

selfie camera and to add to

next level. Last year we saw

recently launched a new

mind the latest trend which

the advantages of the phone

few companies coming up

smartphone called Infinix

is a tall and wide screen

the new Hot 6 Pro is assisted

in India such as Infinix. The

Hot 6 Pro and we will be

with light weight and easy to

by front LED flash. The

online only brand of Transsion

highlighting what all this new

hold. The new Infinix Hot 6

back panel of the phone is

Pro has curvy edges which

sporting the dual rear camera

is making the device to hold

sensors placed horizontally

and operate without putting

and the LED flash is also placed horizontally just right next to the cameras. The fingerprint sensor is also at the rear side and the sensor is quick to respond as well. At the bottom of the phone lies the speaker grille, micro USB port, and a 3.5mm headphone jack. The SIM tray is capable of holding dual SIM cards and at the same time it can hold a microSD card so that you donâ&#x20AC;&#x2122;t have to sacrifice one SIM slot to place the SD card. The power button and the volume rockers are at the right side of the phone.

Display The Infinix Hot 6 Pro is sporting a 5.99 inch HD+ screen with a screen resolution of 720x1440 pixels. The display has wide viewing angles to provide the users a comfortable experience of any task being performed on the screen thanks to the 18:9 aspect ratio of the phone. The screen is bright with

72 | august 2018

MYMOBILE

brightness of 500 nits,

amount of storage and it can

and despite of the flash

and the colors are vivid

be expanded further with the

the blurriness and graining

and punchy. The gaming

help of microSD card.Infinix

effect comes into play. The

experience is good as well

Hot 6 Pro uses its own custom

front camera of the phone is

due to the wide screen. The

OS skin called Hummingbird

screen is protected by a 2.5D

XOS v3.2 which is based on

curved glass preventing the

Android 8.0 Oreo.

Looks

08 /10

Cameras

07 /10

The Infinix Hot 6 Pro is for

Shoot Well in Daylight

sure hot and it is obviously

Performance

07 /10

screen from sustaining any damage.

Platform

verdict Huge and Clean

Infinix Hot 6 Pro has

heating the competition and

Manages Routine Tasks

Qualcomm Snapdragon

one of the main highlight

Battery

425 SoC processor with

of this new phone is the

Lasts Long

10 /10

four cores clocked up to

camera power. The new Hot

Value For Money

08 /10

1.4GHz. The processor

6 Pro from Infinix is sporting

handles daily tasks quite

dual camera sensor of 13

easily but, fails to impress

Megapixel primary sensor

during multi â&#x20AC;&#x201C;tasking.It did

and a secondary 2 Megapixel

lag while switching between

depth sensor. The rear camera

apps. Big applications do

delivers well detailed shots

make the phone to warm up

with clarityduring the day

a bit. The Infinix Hot 6 Pro

time. The camera is quick to

has 3GB of RAM which in a

focus during daylight but, if

budget range is good amount

you want focus on your own

of RAM size available in the

then the quality of the image

market. Gaming experience

seems to be better. The rear

of 5 Megapixel and it wonâ&#x20AC;&#x2122;t

is good if you play the normal

camera offers various modes

disappoint either. The selfies

standard games with not high

as well like panorama mode,

captured during daylight are

requirements but when you

night mode, time lapse, and

well clear and detailed. The

play big games the phone

professional modes. You can

advantage that selfie camera

takes time to open them up

choose various effects as

of Infinix Hot 6 Pro is that

and the graphics of the games

well available in the phone

it has selfie flash to assist

do seems to go down. The

according to your preference.

which benefits you while

phone offers internal storage

The rear cameras capture

clicking selfies at dim lighting

of 32 GB which is a decent

manageableimagesin dark

conditions.

www.mymobileindia.com

Battery The new Infinix Hot 6 Pro has non-removable battery of 4,000mAh. The battery power of the phone is another highlight which can attract the attention of the users. The battery can last throughout the day with some power left in the tank after whole day usage. The charging speed is moderate and while charging

Can Be Considered

OVERALL

Tried & Tested

burntest

80%

the phone do seems to get warmed up.

Conclusion The newly launched Infinix Hot 6 Pro is a decent smartphone with pleasing

PROS Battery, Latest OS

Cons Low Light Photography

(For detailed specifications, please refer to My Guide)

specifications such as big and bright display, latest Android (Oreo) and a huge battery on top of it. At Rs 7,999, Hot 6 Pro fails to impress with its chipset performance and camera outputs but, the battery is an advantage to it. And I believe that the previous launch of the Infinix, Hot S3, is a much better option if you add few more bucks into the budget or you do not want to have a look at Xiaomi Redmi 5. n haider@mymobile.co.in

august 2018 | 73

Tried & Tested

burntest

Itel A62

A Competitive Smartphone, Offline

he China-based

launched its budget range

to allow better grip of the

The fingerprint sensor is at

Transsion

smartphone, named as itel

phone and easy handling.

the rear side as well with

Holdings owned

A62, focusing camera driven

The phone has rear panel

quick response time. At the

itel mobile has

audiences. In this review we

made of plastic cover which

front side of the phone has

decided to heat up the offline

will be highlighting what this

is reducing the body weight

the 14.3cm screen size and

Indian smartphone market

new budget smartphone from

of the phone. The rear panel

above the display lies the

with various mobile launches;

itel has in it.

of the phone is removable

selfie camera and the front

because beneath the panel

LED flash. The top of the

be it a feature phone or a smartphone. The company is

Design

lies the slots to place dual

phone is sporting 3.5mm

focusing on the budget range

The new itel A62 has a quite

SIM cards and the mircoSD

headphone jack and the

smartphones in the offline

solid looks and feels sturdy

card. The rear cameras are

bottom of the phone is

market where we see new

while held in the hands.

placed vertically and they

sporting micro USB port

challengers each day. Itel has

The phone has curvy edges

are divided by a LED flash.

and two speaker grilles. The

74 | august 2018

power button and the volume

the phone supports and runs

this range. Overall, in terms

phone to average use. The

rockers are also placed within

moderate games with less

of performance the new itel

charging speed is average as

easy reach of the fingers at the

demand of RAM size. Using

A62 do possess a fighting

well. You might observe some

right side of the phone.

big applications and games

spiritwhen compared to other

heating while charging the

might cause the processes to

phones of the same price

phone or when putting the

slow down and even it takes

range.

device to heavy use.

Display The new itel A62 has the

time to launch them. The

ideal body size and because

phone has internal storage

Cameras

of its ideal size it has neither

of 16GB which is a decent

The new itel A62 is sporting

too big nor too small display

amount of storage size and

cameras of good quality

size. The phone has ideal

you can store all useful

as wellwhich includes 13

display size of 5.65 inch

applications and files. The

Megapixel rear camera sensor

HD+ full screen display. The

internal storage can be further

along with a VGA lens and 5

display has screen resolution

expanded up to 128GB with

Megapixel Selfie camera. The

of 720x1440 pixels and an

the help of microSD card. The

daylight image captured by

aspect ratio of 18:9 which

processor on board includes

the rear camera is well clear

is providing wide viewing

a MediaTek6739, 1.3GHz

and detailed. The camera

angles. The screen adjusts its

64 bit quad-core processor.

delivers clear images in low

brightness automatically and

The processor is good when it

light as well and the low light

it is quite visible in sunlight as

comes to daily performances.

mode assists the camera to

well but you can always adjust

The touch of the screen is

have a clean shots. At night

it according to preference. The

quite smooth as well and

while zooming in we observed

color reproduction is vivid and

you can feel it when you will

graining and you have to keep

punchy. The screen space is

perform any task on the screen

the phone steady because

enough to have comfortable

while using any application.

it takes time to focus.The

experience of performing any

The phone usually doesnâ&#x20AC;&#x2122;t get

night shots are manageable

task on the screen. The 2.5D

heated up that frequently as

to great extent. The selfie

curved glass is shielding the

compared to other phones of

camera is very neat as well when compared to other selfie

screen from any damage.

Platform The new itel A62 has the latest operating system which is Android 8.1 Oreo and this is something which you wonâ&#x20AC;&#x2122;t find in most of the budget range smartphones

verdict Looks

08 /10

Cameras

08 /10

Compact and Stylish Matches Expectations

The 5MP Selfie camera has good selfie delivering power. The selfies taken at daytime are crystal clear, the camera automatically focuses on

07 /10

Battery

07 /10

beauty enhancement mode

08 /10

to cherish for. Overall, the

For Daily Use

or mid-range smartphones. Basically in terms of having

Value For Money

having the upper hand. The

cameras of the same range.

Performance

Lasts Half a Day

the latest OS itel A62 is

Decent Purchase

OVERALL

76%

your face and there is also making your selfies even great cameras of the itel A62 come quite handy while performing

phone has RAM size of 2GB

under different lighting

which is enough to handle

conditions.

various latest applications. While using the phone we did

PROS

find lags in the functioning

Latest OS

of processesbut, most of our experience was smooth. Whereas gaming is concerned

Tried & Tested

burntest

Cons It Could Be Battery

(For detailed specifications, please refer to My Guide)

www.mymobileindia.com

Battery The new itel A62 has non-removable battery of 3,000mAh and is capable of lasting a day if you put the

Conclusion The newly launched itel A62 has some good values such as latest Android experience, light weight and compact body size, crisp display and expandable memory but, did not impress with insufficient RAM size and mediocre battery life at Rs 7,499. The company could have added few more features to it if they really wanted to challenge Redmi 5 and Infinix Hot 6 Pro on the online front but, it seems a good buy for the offline buyers. n haider@mymobile.co.in

august 2018 | 75

Tried & Tested

burntest

iVOOMi i2 Lite An Excellent Package

or the affordable

budget smartphones with

company has recently

iVOOMi i2 Lite in India.

smartphone in

above average specs.

launched a new affordable

Available in Mercury Black,

the tech mobile

Following its aim, the

smartphone, known as the

Saturn Gold, Mars Red,

(which has

and Neptune Blue colour

more takers in India any

options, I got to spend some

day), iVOOMi has taken the

time with the Mercury Black

responsibility to produce

one and here is what my review of it is.

Display The curved device is a ‘hands down’ premium looking one and is really comfortable to use. The very soft and luxury feel of it had me. Aestheticswise, the smartphone, at the back, has vertical dual cameras with LED flash sandwiched between them at the top left corner. The company’s logo rests in the middle. At the front, there is the front camera and the regular sensors and earpiece at the head while the chin is left bare. The bottom end of the device has speaker grilles, while the top end has a 3.5mm audio jack with micro-USB port. Additionally, the right side of the smartphone houses the power on/off button and the volume button. However, what got me off was the absence of a SIM tray, and instead the whole ‘open up the smartphone to insert a SIM’ process that followed. Overall, the iVOOMi i2 Lite scored well in the looks department.

76 | august 2018

MYMOBILE

Display The display, which the company calls Full View display is among the highlights of the smartphone. It spans 5.45-inch and is

prevalent in most iVOOMi smartphones. Coming to the 8-megapixel front-facing snapper, it performed well, and the Face Beauty mode was fine. Overall, the cameras

HD+ in nature with an aspect

were fine.

ratio rated at 18:9. The

Other Specs and Performance

deemed bezel-less display is adequately bright with iconsâ&#x20AC;&#x2122; appearance just fine. However, the bezels are not entirely less and we still can see a sufficient amount on the display. Additionally, the smartphone comes with the Adaptive Brightness option which allows you to adjust the brightness of the display in accordance with the usage.

Cameras Another highlight is the camera department which houses a pair at the back, rated at 13-megapixel and 2-megapixel with LED flash. During my usage, both the cameras have performed pretty fine in almost every possible shooting condition and did a fine job with the resultant images. Amongst

The smartphone is powered by quad-core MediaTek MT6739 processor, coupled with 2GB of RAM. The device comes equipped with 16GB of inbuilt storage which can be further expanded up to 128GB via a microSD card. As for the performance, the iVOOMi i2 Lite played a fair part in performing almost every task (social media browsing, playing games, taking pictures and more) a layman would do. However, after a while, it began to stutter at times which proved to be a drawback.

verdict Looks

09 /10

Cameras

07 /10

Premium Looks Above Average

Performance

this, the Bokeh created was

Above Average

fine too.

Battery

Additionally, the camera app has the option to click images in various modes such as Blackboard mode,

07 /10

Lasted a Day on Single Charge

07 /10

Value For Money

08 /10

A Good Option

OVERALL

76%

Negative mode, Whiteboard mode, Posterize mode, Mono mode, Fresh mode, Aqua mode, and Sepia mode, which

PROS

proved to be a refreshing take

Face Unlock and Design

for clicking images. However,

Cons Processed Images

the images were processed and the Bokeh seemed more like an animation, which is

Tried & Tested

burntest

(For detailed specifications, please refer to My Guide)

www.mymobileindia.com

Furthermore, the iVOOMi i2 Lite is backed by a huge 4,000mAh battery with 2A fast charging tech which worked through the day with ease and charged

average specs and

fully in almost an hour.

great price. While the

The smartphone runs Android

smartphone acts as a daily

8.1 Oreo which ensured a

driver, it still lacks in various

clutter-free UI. Among others,

segments. It stands against

there is facial recognition but

the likes of the Xiaomi Redmi

not as quick as anyone would

5A with a better processor.

expect.

However, if you intend to

Conclusion

go for dual cameras, Face Unlock, all at a budget,

The iVOOMi i2 Lite for Rs

the iVOOMi i2 Lite can be

6,499 is a package with

considered an option. n

premium looks, above

vanshika@mymobile.co.in

august 2018 | 77

In Conversation

face to face

“We want to give the best mobile web experience for the email to the world” Ever since its acquisition by Verizon and its presence under the umbrella brand Oath, Yahoo has been on an energetic drive to regain its mojo! The recent launch of altogether new Yahoo mail and a new Android Go option are part of this new on the go Yahoo. Vanshika Malhotra interacted with Joshua Jacobson, Senior Director, Product Management, Yahoo and Ratan Hudda, Senior Director, Software Engineering, Yahoo to find out more about the new products and other strategic details. Excerpts… There are nearly 3 billion mobile web

two new updates for our users around

Android Go which is available worldwide

users globally! What is the new upcoming

the world. One is a brand new version of

from 19th July.

new mobile experience all about and how

Yahoo Mail for mobile web for people to

If you look at the email space – there

different will it be from the offerings that

advertise on our global website, and the

is a corporate email and what we really

are around? Joshua: We have announced

second is a global Android version called

come to call, a consumer email. The

00 | july 2018

Joshua Jacobson

Ratan Hudda

corporate email is the one we call as work emailing, with 100s of colleagues throughout the week and the agenda calendar and what not, but in a consumer email – people use them very differently. There will be a lot of deals, coupons and promotional emails; they may be using a job search so they wouldn’t have a very proficient work on their email, for doing things that are special

other accounts, as well as stationery.

“We put a lot of effort and energy into building our mobile app on Android and iOS to improve flexibility. And since the past year, we have had over 4.5 star rating on both the apps”

So one of the things that people love actually is seasonal stationery, and now you can choose them easily from here. Currently, there are some different games happening, so you can choose a soccer or football theme. There is vast variety of stationery that’s available in the app right now. In addition, we also support multiple types of accounts so even if

to their personal life, and for staying on

someone doesn’t have a Yahoo app, or

top of what matters to them and staying

looking for a new job or maybe have a

organized. So when we looked at Yahoo

professional version, they can plug in

we said, let’s take these use cases, these

their existing email address into the

things that email users really want to

app. We support Gmail, AOL, Hotmail

do with an email when they are outside

and any other email account.

of work, and make them as wonderful

And as mentioned before, the ratings

as possible which can help them stay

on our app have been very high and in

organized. One of the things we noticed

fact we have over 5 million ratings

is that, we put a lot of effort and energy

across Android and iOS. And that’s a

into building our mobile app on Android

Please share some of the USPs about the

pretty high bar for what we want to do

and iOS to improve flexibility. And since

new Android Go app you are launching?

with the mobile web experience. One of

the past year, we have had over 4.5 star

Who would be your prime target audience

the things which we asked the mobile

rating on both the apps.

/ users? Joshua: Our focus has been on

web team to do, was to perfect the mobile

Basically when you look at mobile web,

the consumer inbox experience and the

web companies approach. I believe a lot

you could see some vast improvements

wonderful thing is that for people who have

of companies would say that we’ll put all

there based on our ratings of the app.

been using our Android app, the Android

your efforts into the application and then

What we also saw was, looking worldwide

Go app will look very familiar. They are all

do something that’s okay with mobile web

on the type of phones being used to access

the same features, however, we have just

which just kind of works. What we told our

Yahoo Mails, they were definitely growth

slimmed down the app a little bit. A lot

teams was that we want to have the best

in the areas where phones were actually

of our users have already been enjoying

mobile web experience for the email that

not so high-tech phones which people on

the features in our Android app, and now

the world has ever seen and we want you

the tech team would be using. Some of

the similar features will be supported by

to do as much as you can to make that

the phones were affordable phones which

Android Go.

happen. Take what you can learn from

would have 1GB ram OS and costing

The first thing that you will notice for

$100. Until across the globe, we can now

Android Go is the sender’s photos. If you

see cloud phones, Android and mobile

get any message where typically you can

And so we have been working on it

web with the type of media emerging, and

also get contact details, then you can

since a long time and it even surprised

we can see that experiences are great on

simply copy that email from the past. The

me with what they came back in terms of

those phones.

search is very useful, so if you go in your

design and user experience. Things that

what we did on the apps and just go crazy and make phenomenal.

Ratan: We improved our web mail

searches they are divided by different

our users wouldn’t be able to do in the

experience on the browser and we wanted

categories. Also, when you compose a new

past on other sites as well, you can do it

to take the same text cycle and improve

email, everything is ranged by frequency. If

now. For example you can use the swipes

our mobile web experience. And you will

you type the letter D, the search will throw

left and right, mark as deleted, and mark

be able to see the difference of how big

most used contacts up first. And then you

as read. You can do endless scrolling. You

the difference is. Now without installing

can go on and add other recipients. You

don’t have to pick up in the next stages

the app on the mobile, you can pretty

can also add funny GIFs, so for example, if

of the messages in your inbox. You can’t

much have the same app experience in

its seasonal animations, you can add them

just start to type the email address and top

our mobile web.

very easily. You can add cache from your

suggestions show up right away. And that’s

www.mymobileindia.com

In Conversation

face to face

august 2018 | 79

In Conversation

face to face because this is all using JavaScript.

into the app it can give you the overview

they won’t feel lost as its pretty close.

So basically the app market has really

of how much email received in your other

matured over the last few years and

widgets as well. As phones progress and

How would you rate the experience and

there’s a lot of things email users expect

as their graphic chips improve, the native

progress since the company was acquired

on mobile because they’re on the go,

app can take better advantage of some of

by Verizon? Joshua: I have been a Yahoo

they are using one finger to access

the subtle user experience changes in our

Mail product manager for a few years now

information and browsers service really

browser. For example, things like having

and it’s been pretty awesome to see the

support for these, making mobile a great

a subtle transition from the inbox to the

investment in Yahoo Mail. So things like

experience. So for example on Chrome,

message view. Things like showing the

this project can be done, we can really look

on Android you can actually add this

swipe working, it just feels so natural. On

for the future, and have an awesome team

application or this Website to your home

mobile web you can get those things work

put together to build these things, looking

screen. So all of a sudden it can have a

really well. But in the native apps, you can

forward to the next few years of growth.

place on your home screen. The other

get it just a little bit better.

I think you know in the past there was a

thing you can also do, is if you go to our

Ratan: Some of the users are very

kind of a waiting game on what’s going to

settings, you can actually enable browser

sensitive in this space and that might

happen and now that Verizon has acquired

notifications. So what it does is, that even

have been the key. And then Josh wanted

Yahoo and created Oath, this is one of those

if you’re not using the Website, if you are

that we build the experience like its much

big efforts where we are feeling to say – we

just on the go or you’re walking to the train or whatever it might be, you don’t have to think about checking your mail. If an email comes in you get notified. And that’s available on Android. On iOS the notifications aren’t available because of the browser limitations. Why did you go for a mobile app altogether, because if both the UI and experience is similar, why invest in the app and not just go for the mobile web experience? Joshua: That’s a great question. In fact if you are starting a company today with all those capabilities you might not be sure whether or not you should be building an app or a mobile web. But luckily as a company, we are really invested in mail; we are able

“What we told our teams was that we want to have the best mobile web experience for the email that the world has ever seen and we want you to do as much as you can to make that happen. Take what you can learn from what we did on the apps and just go crazy and make phenomenal”

to do both. And I think there is plus and minuses on both sides. Especially the

richer and closer to the app. So from our

are a big part of the overall mail experience

Android Go users are very space sensitive.

side, there are technology challenges

in the world and let’s capitalize on that

But either way mobile web or Android

because desktop web browsers had

and let’s bring something awesome to our

Go will really slim down the experience

URL over time. Mobile web browsers

users and we’re given the full capability

because it doesn’t take much room on

are still closer, so we had the technical

to do so.

your phone. There are still things that you

challenges whether it’s the swipe support

Additionally, we recently announced a

can’t do for technical reasons with mobile

or notifications, so we pushed harder and

deal with Samsung. So this is something

web. For example, here on Android on

I think we are happy that the experience

that would not be possible without

the home screen I’ve enabled one of the

looks pretty good and its closer to the app.

Verizon. You’re seeing the Yahoo brand

Yahoo Mail widgets. So widgets are not

So if someone is using the app and they

manifest itself in ways that previously

yet available in mobile web because these

have to jump over to the mobile web and

probably would not have been possible.

are things that are working offline and

take a look at something, they don’t have

So many more users across the world will

updating information. So before you jump

their phone or someone else’s phone, then

be experiencing the various Yahoo brands

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MYMOBILE

as a result of our new relationship. Ratan: I see more purpose on the emerging markets like India. I see more commitment to invest more in those markets and one example is Yahoo launching the mobile web and Android Go and you will see more stuff coming in the future. Yahoo recently announced the surprise shutdown of its Messenger app. What made you bury this app? Is there any replacement in the offing? Joshua: There is really nothing more that we can add.

It is obvious that there’s a growth

“Now that to with our announcement for Verizon has acquired Yahoo Yahoo Mail. As the Messenger and created Oath, this is one of announcement says, there’s no direct replacement, at those big efforts where we are feeling least not yet. There may or to say – we are a big part of the overall may not be in the future, we do have another mail experience in the world and product we are testing let’s capitalize on that and let’s bring called Squirrel which is something awesome to our users a group messaging app but that’s what we have and we’re given the full currently. capability to do so”

important market. I think you can see that

How do you see the market scenario

with the refreshed Cricket app, you can see

for the both the upcoming Yahoo products

that with the localized HuffPost edition

But I would tell you that it had nothing

market. Overall, it has touched a billion users. And we’re looking for that next billion. And so the best way to do that we think is to just build killer experiences that the users are going to love. And so we have basically a product for every segment of that market. Ratan: To add on that, our focus is that we want to focus on consumer mail and that is why even if you have a Gmail account you can use that on your Yahoo mail account. Joshua: For our company, India is an

in India? What will be your target audience?

iOS app. If they have the latest Samsung

and also with the announcement of our

Joshua: I think the mobile app market has

in India they’re going to have a great

Android Go and with the new mobile Web

matured in many ways so this is the next

experience installing the Android app

version, India is being seen at very strongly.

logical progression that we have across the

from the regular Google Play Store. But

There are few companies in the world that

world. I think by 2025 mobile internet use

if they are one of the folks coming online

have the scale and the technical ability to

is expected to grow about 50 percent. And

getting an Android Go, maybe for the first

be able to address the types of problems

a lot of those folks will be coming online

time, the Go app is probably going to be

that we have with these products. Making

by using their first smartphone. And so

great for them. And if no matter what they

them available and performing for any

the market is really at a growth stage but

have, even if they’re not sure about the

type of user in any location.

with different characteristics than we are

place of the email in their life, maybe

used to in the past. So that’s what these

they’ve been using a messaging app and

products are meant to deliver.

they are not really sure the best way to

globally? Joshua: The Android Go app

use an email, the mobile web is a great

and the Mobile Web experience will be

Where does India fit into your scheme? What

way to start experiencing and get a good

available globally. It will be translated into

is your India strategy and how do you plan to

sense if you are really willing to take up

46 languages and we are adding languages

roll it out? Joshua: So it’s really byproduct.

a little bit more space on their phone

over the next few weeks. Certainly, Hindi

For example if someone has the latest

and maybe install an app. Especially in

and Indian English will be supportive of

iPhone, in India, they are going to have

different states of their life like job seeking

them. n

to the best experience like installing our

for example.

www.mymobileindia.com

In Conversation

face to face

Will these products be available immediately

vanshika@mymobile.co.in

august 2018 | 81

In Conversation

face to face

“India is standing at the cusp of mobile advertising growth” MoMagic Technologies is a leading data-driven mobile tech organization with dominance in South Asia. Founded in 2011, with strategic investments from tech majors MediaTek and Foxconn, MoMagic is now investing and expanding in the space of Artificial Intelligence and Data Analytics to provide customized offerings and consultancy to brands and business in the Ad tech space. Headquartered in Noida, the company aims to become one of the top five players in the said space by 2022. Ramesh Kumar Raja spoke to Arun Gupta, CEO & Founder of MoMagic, to discuss how the company is leveraging the new age technologies to be a market leader. Excerpts: Evolution of Artificial Intelligence, Machine

and optimization is aimed towards making

from shopping to driving choices and

Learning, Big Data, and Internet of Things has

the end user/ consumer feel that each

offers will be drawn from user behavior to

brought a sort of revolution in today’s tech

branded product or experience is just for

make it highly pertinent and personalized,

world. How are these new technologies

them.

to the end consumer.

helpful in streamlining solutions,

Ongoing data analysis at both

especially the ones provided by you? These

individual and aggregate consumer levels

What is your current user base and how do

technologies help any Ad tech company,

will help brands and marketing agencies

you look at India as a market, especially with

including the likes of MoMagic in bringing

create experiences that naturally integrate

regard to the services you provide? Current

in targeted and customized campaigns

with each consumer’s day-to-day lives and

User Base Reach:

for its clients – brand partners, as per the

choices. Consumers sooner than later,

• +126 M Smartphone Device Reach in

requirement and this leads to improved

will no longer have the need to search

ROI (Return on Investment) on any

or communicate preferences, in order

• + 1B Unique Devices in Asia

marketing campaign. It’s a combination

to get what they need; presumably it will

• +150 B Monthly impressions

of technology, creativity and intelligence

land on to their lap, due to the deep Data

India as a market in Mobile Ad Tech

put in, to run any campaign in innovative

Modeling, AI tools etc.

space is for sure promising, not only for

ways. How are these technologies impacting

India

There will be increased focus by brands

Indian but global players. With increasing

to provide sublime experiences as per

subscriber base and rise in mobile phone

‘users’ behavioral patterns. Everything

penetration - decline in data costs, it’s

consumers at large? Today’s understanding

estimated that India will add 500 million

of the consumer by corporates and

new Internet users in the next five years,

brands will stand nowhere near to what

creating opportunities for new businesses.

it will be when AI becomes mainstream.

The monthly data usage per smartphone

Researchers predict that in five years, 85%

in India is estimated to increase from 3.9

of business relationships with consumers

GB in 2017 to 18 GB by 2023. MoMagic

will be managed without human

is surely looking at capitalizing on the

interaction. There’s already an industry-

business opportunity, shifting its gears

agnostic mantra on making business/

towards more powered and engineered AI

marketing decisions based on consumer

algorithms, Data Modeling and Machine

preferences- likes, dislikes, needs etc. as

Learning, to be counted amongst the

the primary driver. However, intelligent data prediction

82 | august 2018

best AI /Big Data companies of the world.

MYMOBILE

What are the key challenges you find at the

in Noida, India.

3,300 MHz and 3,400 MHz to promote

infrastructure and regulatory level in the

Founded in 2011, with strategic

initiatives like Internet of Things (IoT),

country? Challenges shall always be there,

investments from two technology giants,

Machine-to-Machine Communications,

it’s just that the nature of challenges shall

MediaTek (Asia’s largest IC design

Instant High Definition Video transfer

keep shifting.

company) and Foxconn (the world’s largest

- live streaming etc. Indian mobile

India is today standing at the cusp

high-tech manufacturer), MoMagic is now

economy too, will continue registering an

of mobile advertising growth, and with

investing and expanding in the space of

upward chart of growth and India to be

users and market, both maturing; there

Artificial Intelligence and Data Analytics,

a leading player in the virtual world, by

will be increased need for continuous

to provide customized offerings and

having 700 million Internet users of the

innovations, technological advancement

consultancy to brands and business in

4.7 billion global users by 2025, as per

and experimentation to bring in offerings,

the Ad tech space. MoMagic is targeting

market estimates. With data and telecom

keeping the end user trends in mind,

to become one of the top 5 players in the

services coming to the user/consumer

meaning more research activity and more

said space by 2022.

at very affordable prices; video and live

regionalized content.

With over 400 employees, inclusive

streaming will undoubtedly catch further

Earlier, when MoMagic took off in

steam and it will be a big driver for mobile

2011, the challenge was of connectivity,

advertising growth in India (and globally

high rates. Not much understanding

too). As per eMarketer, a research firm,

“MoMagic is looking at capitalizing on and awareness amongst the users on offerings on Mobile and the benefits the business opportunity, of content- add on services on shifting its gears towards more mobile etc. Guess another term powered and engineered AI for this would be Market maturity. Likewise, on OEMs and operators algorithms, Data Modeling and end too, it was a daunting task Machine Learning, to be counted to make them understand the amongst the best AI /Big alternate revenue streams and benefits of product improvisation Data companies of etc. without assured ROI, at that point the world” of time. Infrastructural and regulatory

by 2021, mobile will account for approx. 62.0% of digital ad spending of $2.80 billion and with this, AI technology will become more mainstream in programmatic buying. Rollout of 5G mobile networks will undoubtedly usher in an era of more speedy and reliable network, impacting the way we connect, market and communicate digitally. It will also pave the way for variations in user-technology interactions; with wireless connections getting seamlessly

challenges will also keep brewing up;

of 70+ data intelligence, AI & Marketing

fast, providing for the spread of internet-

currently it’s the Data Privacy norms

experts in Asia, MoMagic Technologies is

connected smart devices, much faster

and awaits the 5G to roll out to address

one of the leading Indian companies in the

and easier. In simple words, 5G networks

the looming data connectivity issues,

digital and mobile marketing space and is

would facilitate speeds up to 10 Gbps

which we still face. With more and more

working for expansion, as a ‘Big Data &

(gigabits per second), that means, a

sophistication in AI algorithms and Data

AI-based, global company’. Setting up

user will be able to download a full high-

mining tools for Data modeling; it will be

the APAC R&D and Business Operation

definition movie in a matter of minutes as

increasingly challenging for the lawmakers

Center in Taipei, Taiwan in February

opposed to the current 4G network that

and businesses to understand how and

2018 is a step in the said direction. The

can take more than an hour for the same.

where it crosses the zone of privacy, in

unveiling of the new logo recently is also

5G will also enable companies to explore

spite of all consent and approvals taken

in line with the said vision.

new revenue sources and move into new

by the end user/consumer, before an app or service is offered to the user.

markets and will be a big catalyst for the Since telecom is the key to every Internet

India’s telecom sector.

activity, what are the emerging trends you

MoMagic, as part of the Mobile Ad

Besides India, in which countries do you

find over here? Do you think 5G is going to

Tech ecosystem, looks forward to 5G as a

operate currently? What are your expansion

prove yet another disruptor for India? India’s

big boost to the entire sector and in a way,

plans? MoMagic operates in South Asia

telecom sector is expected to witness fast

act as a catalyst to the Mobile Ad Tech

(India, Bangladesh, Taiwan, China, Sri

growth in the next five years with GOI’s plan

Lanka, Nepal and Myanmar) with its HQ

to auction the 5G spectrum in bands like

space and Internet ecosystem. n ramesh@mymobile.co.in

www.mymobileindia.com

In Conversation

face to face

august 2018 | 83

Guest Column

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Gadgets: Calling, Messaging, Gaming, Movies...! What More? By Usha Srinivas

adgets, whenever we hear this word, what comes first in our mind? We always think of mobile phones, ipads,

accessories, tab, laptop etc, but have we ever thought that these gadgets can also save our life, can work as our alarm bell and we can avoid mishappenings with the help of our gadgets. It can be our savior. We today cannot walk out even a single step without our gadgets. With lot of technological development and advancements, gadgets fulfill all our requirements, be it getting connected with each other by making calls anywhere in the world, or retrieving any information etc. Gadgets have bridged the gap of communication and we are just one call away from each other, be it anywhere. Brands are closely watching consumer requirements and providing services without any delay. Any feature we think of, they are there in market, be it looks, RAM, ROM Camera etc. Lot of study and research is involved to keep up the requirements. Lot of new applications are launched without any time gap to upgrade the knowledge of consumers due to which he is not only a simple user but has become a smart consumer as he has all the information

84 | august 2018

MYMOBILE

available handy.

the usage of gadgets? We read and see

printed on all reading material. The way

Time is in our hands. Gadgets works

lot of news offline and online. Yes, I hope

today all hotels, hospitals, doctors, shops

as a multifunctional facility making our

you are getting it right. Security it is! We

are mapped with search engines and we

life a little easier such as it consists of

usually lay emphasis on the protection of

can easily find out any place near us, same

everything in one place such as camera,

our mobile phones and other devices but

way all locations must be mapped with this

E-book, clock, messenger, phonebook,

we least pay attention to the protection of

SOS emergency button so that when alarm

payment etc. The initiative of Digital India

the user of these devices.

rings, location can be easily find out of a

has changed the scenario today and how

The way incidences are increasing

person and help is provided without any

things have become easy for us to interact

day by day has anyone thought seriously

delay. Besides mobiles, in terms of security

and do transaction with banks sitting at

that who is more close to the victim

home by just clicking on bank applications.

during such situations? It’s none other

Now we talk about Artificial Intelligence,

than our gadgets. Why don’t we

development of 5G (upcoming) to increase

think of creating something

speed. With so much of development, can we think for a moment about what is the most important element lacking behind in these gadgets? Have we ever thought what the major concern is these days which is not much discussed in terms of

“The SOS button must become mandatory inbuilt in our mobile phones and other gadgets which for feature phones as well can contribute in saving as smartphones. Once it is someone’s life during their tough times? For instance, established, all brands must incidences with females / spread the awareness through senior citizens indoors as campaigns and it should be well as outdoors or men who are consistently travelling printed on all reading require a facility which helps material” them in their emergency. We always

Guest Column

by invitation

get information on our mobile of our dear ones when the damage is done then why can’t we think of using the same device for sending information during such emergency situations instantly when someone is in the need of help. Mobile is the only thing which always walks with us be it anywhere, on street, inside house/ office, while we roam, even in washrooms. There must be a button on home screen and just on simple click it should send SOS alarm to our dear ones and same information going to nearest police station along with the location. The SOS button is available in most of the feature phones but it is not supporting 100% because of less awareness that how it works. Here our security system also plays a major role and that need to be strong to map the location and reach on time before anything goes wrong. The SOS button must become mandatory for feature phones as well as smartphones. Once it is established, all brands must spread the awareness through campaigns and it should be

www.mymobileindia.com

there can be created security wrist bands with the feature of sending an emergency alarm to other devices connected to it or specialized buttons which can be clipped to the clothing etc. regardless there is any network or not in the device. The way we seriously work in developing various apps and other things in this area, our telecom department and national security must collaborate with each other to develop high end security alerts. Going forward, I am sure by taking such initiatives; we will walk with confidence everywhere with the sense of security in our heart and with freedom of mind by converting our gadgets as our security guard. Let’s, plan and execute to make our country a “Fearless Country”. Implementation is the step towards safety! n The author is a marketing and business consultant and runs the firm Shivay Consultancy Services based out of Noida.

august 2018 | 85

by Invitation

Guest Column

Feature Phones are the Future Phones! ICT and smart devices are changing the game for rural customers

By Pradipto Ganguly

ow digital is our Digital

two-thirds of the nation’s population. How

digitization and extend evolved digital

India? And how digital is it

will India digitize if Indian villages aren’t

services to the end-consumer. However,

becoming? Mobile internet

digitized first?

the recent advancement in Information and

penetration in our country

The reason why there’s so much

Communication Technology is turning the

has recently been estimated to be 18

disparity is that rural areas harbor a greater

table around and enabling smart solutions

percent across rural geographies. This figure

appeal for feature phones due to their lower

for rural customers in a massive way – and

takes a boost to 64.84 percent when urban

financial barrier. These devices, though

that too, at their desired price point.

regions are brought into perspective. And

support internet connectivity, do not have

this is when rural geographies house about

the desired characteristics that can drive

Feature phones – the game changer Smartphones are often considered the prime drivers of digitization. The inference is absolutely correct. But why? We never sought an answer to this question. It is because smartphones feature smart applications and technologies that help us ingrain advanced digital services within our lifestyles. This assertion becomes more evident when you see people using their mobile phones to make round-the-clock bank transfers, to immediately book their cabs, and order everything from food to consumer goods online. Such applications have intensively simplified the day-to-day lives and made them more efficient. Cabs, for instance, were virtually impossible to trace earlier as the driver often gave wrong inputs about his location while you were getting late for a meeting. Public transport, similarly, was virtually impossible to track during the night. Bank transfers would require you to physically go to the bank

MYMOBILE

and stand in long queues. All of this has changed with smart applications on our smartphones. And in the process of simplifying our life, they’ve made digital technologies indispensable to our daily lifestyles. But in the race of advancing mobile phones, feature phones somehow got sidelined. This was primarily because they had lower face value and reaped relatively lower profits. By using this approach, what we ignored was a pressing consumer need in geographies other than the urban

Guest Column

by invitation Understanding perspectives: The demands of rural customers Rural geographies are very different from urban cities. So, it understandably requires a different approach to cater to them and help them evolve to modern standards. At present, the needs of rural customers are by and large limited to certain applications, which help them avail e-services and co-ordinate with their peers. They also need multimedia support so that they can benefit from cutting-edge approaches (in the fields of farming,

“Feature phones can also be termed as the ‘future phones’ that will drive digitization in the ‘real’ rural India, and a part of the credit also goes to the innovative approaches currently being leveraged by new market entrants and innovations in the field of ICT”

animal husbandry, and so on) that are being adopted globally. This development will bring our rural villages on a level-playing field with not only their urban counterparts, but also with markets across the globe. The digitization will also promote self-innovations amongst rural geographies as it will also enable the rural brainpower to collaborate with each other. An innovative technique that successfully works for someone can benefit the entire geographical region and increase the overall productivity of our villages. This approach also benefits the rural

empowerment of India.

consumers both directly and indirectly. It

As smart feature phones are coming

will increase the data set directly related

prominently into the picture, there’s a

to the rural areas and thereby, help in

new-found possibility that the prevailing

understanding their needs, preferences,

disparity between the two markets would

and proclivity, to cater to them better.

be fixed. Now, feature phones can also

Government can devise its policies with

be termed as the ‘future phones’ that will

greater precision and by analyzing real-

drive digitization in the ‘real’ India, and a

time demands of our rural citizens; it

part of the credit also goes to the innovative

can have targeted delivery of schemes by

approaches currently being leveraged by

leveraging rural technology. Businesses,

new market entrants and innovations in the

on the other hand, can increase their

field of Information and Communications

penetration within Indian rural hinterlands

Technologies. What will be interesting to

and crumbled a yet-to-evolve rural market.

and give rise to job creation and fast-paced

see is the contrast of digitized rural and

This prevented rural customers to avail

development. If we target rural areas with

urban geographies, and how they create

digital services in the fashion that their

innovative technologies, and then let

a perfect confluence in the near future to

urban counterparts do at present. Now,

them trickle down to urban areas, doing

create a truly ‘Digital’ India. n

as some of the new mobile phone market

so will also give rise to positive competition

entrants are aiming to bring a complete

between urban and rural markets in which

reversal of order, things are destined to

both urban and rural customers will be the

change.

ultimate winners. This is the vision for rural

www.mymobileindia.com

The author is Co-founder and CEO, Britzo Communications, the maker of iVVO mobile phones.

august 2018 | 87

by Invitation

Guest Column

Artificial Intelligence:

Making Camera Phones Smarter By Will Yang

n the modern times, several factors

strategy, especially machine learning and

AI is one of the biggest trends seen in the

have simplified humanâ&#x20AC;&#x2122;s way of

deep learning to accomplish things that

technology landscape. Each and every

living. Over the years, we can easily

previous we thought only people could do.

brand that wishes to offer its consumers an

notice the improvements that have

It now offers efficient solutions to everyday

innovative camera experience is investing

been brought to our lifestyle and it will only

problems - from reminders, personalized

in the Artificial Intelligence game. From big

be fair to say that technology has played a

experiences to tailored medical treatments,

data learning companies to smartphones

major part in most of these improvements.

Artificial Intelligence promises to transform

brands like Huawei, OPPO, Xiaomi,

With every passing year, humans have

the way we live by smartly assisting us.

everyone is using the technology to disrupt

grown into the habit of adapting to new and

the market. These smartphone makers

simplifies our lives and seamlessly fits into

Embracing Artificial Intelligence

our daily routine. Imagining a world without

Coming to smartphones, with all the major

that can do next word prediction for typing,

our laptops, smartphones and televisions

technology companies talking about it,

contextual language understanding in

innovative technologies, mostly because it

along with their R&D teams are offering Artificial Intelligence infused smartphones

seems impossible- our professional and personal lives are dependent on them.To put it differently, technology for the longest time has been a solution to most of the problems faced by mankind. Talking about solutions, these come in different shapes and forms and impact everything from how we travel, connect with friends in far off lands, track our health to how we click better, defined, natural and bright images with just a click! Yes, over the past few years, smartphones have come a long way from just being a mode of calling and connecting to now replacing DSLRs â&#x20AC;&#x201C; all thanks to the innovative technology called Artificial Intelligence. Artificial Intelligence is essentially the creation of systems that use advance analytic

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voice input, and more!The goal is to offer smartphones that captivate the audience and give power in their hands – power to do more with their smartphones. From imaging and photography, efficient battery usage to security to protect data, these phones have all these features to ease the life of the consumers.

AI: Redefining the Camera Experience One of the most talked about application of Artificial Intelligence has been in smartphone cameras. Consumers are placing camera performance on the top of their list when looking at buying a

the camera to recognize skin tone and

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type, gender and age of all subjects in “Anyone with focussed mainly on the number of filters the image, environment lighting, an advanced Artificial and megapixels of the smartphone, while referencing hundreds and Artificial Intelligence is creating Intelligence enabled smartphone thousands of global users photo ripples in smartphone camera database and learn from past camera can become a pro technology. AI is making it easy selections, to optimize each for us to click that picture-perfect selfie shot. Instead of sitting photographer with no skills, selfie. It has now taken the role of for long hours and manually training or expensive equipment. the photographer, adjusting, putting updating the pictures, Artificial appropriate filters and predictions Intelligence uses your face The AI is entirely redefining as and when a picture is clicked. This features to improve the pictures the photography means that anyone with an advanced The Future of Artificial Artificial Intelligence enabled smartphone space” smartphone. While previously consumers

Intelligence

camera can become a pro photographer

With smartphone penetration and with no skills, training or

adoption increasing, the future of

expensive equipment. The

Artificial Intelligence looks bright

AI is entirely redefining

more so with brands going big with

the photography space.

investment in innovative technology.

Whether it’s about a

Theunbelievable algorithms and sheer

selfie or an image you

level of automatic software system

clicked while vacationing

that the technology is permitting can lead

through the beautiful

to a lot of changes in the smartphone

hills of India, Artificial

industry. Amidst all the talks of high

Intelligence can identify

technology features that smartphones

facial features and

have today, it’s perhaps the smartphone

automatically enhance

AI feature that would make the biggest

them for a superior portrait.

impact in our lives in the years to come.

It does so by customizing

Soon it will become a standard in the

or offering personalization

smartphone space. n

for the user or subjects within an image. The smart technology enables

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The author is Brand Director, OPPO Mobiles India

august 2018 | 89

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“Easyfone does not treat seniors as ‘one size fits all’ approach” Senior citizens make a decent proportion of our population but, the irony is that most of the mobile makers do not think them as their target group. You have hardly ever noticed a brand launching phones for the convenience of senior citizens but, Easyfone does it for them. Rahul Gupta, Founder, Seniorworld.com, is in the business of providing holistic telecare solutions for senior citizens under its online brand called Easyfone. He spoke to My Mobile on his venture as he plans to take the brand to offline as well. Excerpts: How the market for senior citizens’ mobile

put together. This number is growing at a

but do not wish to wear a hearing aid. You

is emerging in India and what is the USP of

fast pace and it is estimated that India’s

cannot offer just one solution to all of them

Easyfone? India’s elderly population was

senior population will be over 340 Million

because their needs are very different.

over appx 104 Million as per the 2011

by 2050. This is a huge number and we

The same is true for vision, memory, hand

census - greater than the combined

are focussed on addressing them.

dexterity etc – all of which individually or

population of United Kingdom and Canada

Most people think of a senior phone

combined require different solutions.

and their immediate thought is ‘large

The first USP of Easyfone, like its

buttons and fonts and loud volume’. A

name suggests is that it is extremely easy

well designed senior phone is much more

to use. The phones are designed with a

than that and there are a lot of big and

lot of thought to world class standards to

small things that go into the hardware

enhance the ease of use and are “easy

and software design to make it truly

to use, easy to dial, easy to read, easy to

usable for seniors. Let’s take hearing as

charge, easy to hold, easy to get help and

an example. There are seniors who need

easy to get support.”

significant assistance with hearing and

The second USP of Easyfone is that

there are seniors who need moderate or

these are holistic telecare solutions

no assistance with hearing. There are

and not just devices. Also, integral to

seniors who already wear hearing

our design is that our solutions should

aids and there are seniors

address not just the needs of the seniors

who need a hearing

but, also their family members – who

assistance device

are anxious about the well-being of their beloved elders. Features like CareTouch, dedicated SOS button, “I am well” etc take care of this. The third USP of the Easyfone is that we do not treat all seniors as one homogenous group with a “one size fits all” approach. The seniors segment has many sub segments and we offer a range of solutions to suit their different needs, budgets as well as their style requirements. Each solution comes with over 20 features which helps seniors lead

MYMOBILE

In Conversation

face to face more independent, engaged and safer lives. How the rise of internet has emerged as a positive for senior citizens in terms of their health, mobility and connectivity? The Internet and the proliferationof smartphones is a hugely welcome change that is positively impacting the lives of seniors â&#x20AC;&#x201C; not just in connecting with family and friends across the globe through Skype, WhatsApp, Facebook etc, but also for payment of bills, shopping, booking cabs or for keeping abreast on health, lifestyle news. What is the state of R&D of Easyfone in India? There is a significant investment that we make in R&D & to understand the different needs within the seniors segment. We also get a lot of feedback from our existing customers whom combined with our understanding of the segment puts us in a pretty unique position to design and build solutions that are extremely relevant to our segment. What are the other technological developments in the industry which are happening and other products in the category? Outside of the Easyfone, we also offer assisted Group Holidays for seniors. We also offer motion sensor based battery operated LED lights which protect seniors from falls and related injuries in the dark. On the Industry front, there is a lot of work happening overseas in the IoT space to make relevant solutions for seniors. We are also evaluating some products which are suited to the Indian market. What is your expansion plan in terms of the products to be launched in the upcoming months? We continue to invest in R&D and we will be launching another 5-6 models within this year to cater to different needs of our customers. In addition to more devices, we will also be launching a number of services â&#x20AC;&#x201C; which combined with the device

www.mymobileindia.com

We continue to invest in R&D and will be launching another 5-6 models within this year to cater to different needs of our customersâ&#x20AC;? players to make it available in stores. will make the current solutions even more powerful and relevant for seniors and their

What is the health of your after sales services

families.

in India? The after sales model follows the philosophy of keeping things extremely

Easyfone only markets itself via online?

simple and hassle free for seniors. We offer

Why is it so as you remain disconnected

a home pick up service across major pin

to large chunk of buyers who are offline?

codes in the country so that seniors can

With an entire range of Easyfone to suit

get their mobiles serviced easily when a

different needs and budgets, we have now

need does arise. n haider@mymobile.co.in

commenced talks with brick and mortar

august 2018 | 91

Guest Column

by Invitation

Countering the Counterfeit Menace in Mobile Accessories Mobile accessories market, the offshoot of mobile revolution in India is largely unorganised and plagued by counterfeit practices

By Nidhi Markanday

ost-2000, mobile handsets

making their entry, the Indian mobile

production increased from 3 million units

have slowly become a necessity,

handset sector has come a long way,

in 2014 to 11 million units in 2017 and

first with the affordable feature

especially, in last few years by becoming

imports of devices in the country reduced to less than half in 2017-18.

phones and then graduating

the second largest mobile phone market

to smart phone aiding data consumption

surpassing the US in 2016 just behind

Amidst the smart phone revolution,

& internet penetration in every nook and

China and this year, Indian Cellular

Mobile handset has given fillip to its

corner of the country including hinterland.

Association or ICA announced India

ancillary - Mobile Accessories segment in

Owing to exponential growth in smart phone

became the second largest mobile phone

India, fueled by the youth. In todayâ&#x20AC;&#x2122;s busy

adoption and with 4G feature phones also

producer surpassing Vietnam, with annual

& tech savvy lifestyle of young millenials,

92 | august 2018

MYMOBILE

mobile accessories have become much

it has become easy for this

more important than smart phones. But

counterfeit mobile accessory

unfortunately, the very much growing

sector to become global;

that counterfeit products form more than

â&#x20AC;&#x153;As per a survey conducted by Velocity MR, these platforms have helped make fake one out of three online shoppers mobile accessories has received fake products when easily available at a fraction of the shopping online. It is almost impossible price for the for an average consumer to spot a original items, anywhere in the counterfeit product, especially if the world. design is convincing as spotting Future Market fake mobile accessories requires Insights forecasts India mobile phone a level of technical accessories market to knowledgeâ&#x20AC;? reach a market valuation

80% of the mobile accessory market.

in excess of US$ 3.5 Billion by

$1.5 billion accessories market has been plagued by counterfeit menace, owing to the fact that nearly 85% of the market in India is unorganised or Grey market, leading to thousands of raids happening every quarter. The surge in mobile accessories segment is proving to be a stimulus for illicit Chinese vendors that have flooding the market with counterfeit products. In India, the use of counterfeit accessories is growing by a shocking rate of 12% annually. It is believed amongst the experts

Be it a needle or toy, consumer

2026, representing a CAGR of 10.4%

electronics or appliances, mobile

between 2016 and 2026. The Mobile

accessories, one can easily spot the

Accessory Market in India currently valued

Chinese version in India at a much cheaper

approx US$1.5 billion, is dominated by

price. Price of Chinese goods is generally

batteries having 30% share followed by

10-70% lower than branded goods. Low

power banks, mobile cases, headphones,

price, bulk availability, and variety are

ear phones, charger, et al. As per a survey

some of the favourable features of the

conducted by Velocity MR, one out of

Chinese goods in India.

three online shoppers has received fake

With the emergence of various

products when shopping online. It is

e-commerce platforms and grey markets,

almost impossible for an average consumer to spot a counterfeit product, especially if the design is convincing as spotting fake mobile accessories requires a level of technical knowledge. It is estimated that the Rs 4.5 crore battery replacement market is flourishing through the 100,000 mobile stores. Of that, nearly half the stores sell batteries of cheap quality, according to Indian Cellular Association (ICA). In the first half of 2018, rackets operating across various major cities like Allahabad and Mumbai were busted with various counterfeit products like earphones, headphones and batteries. One can just imagine the scale of the operation and how much monetary loss does the IPR owners, distributors of Legit devices, Govt., etc. has to bear due to this illicit trade. Apart from the hurting the economy,

www.mymobileindia.com

Guest Column

by invitation

counterfeit products pose a severe threat to people and environment as they do not meet the regulatory and safety standards. Made from cheaper elements and contain harmful levels of dangerous materials such as lead, and are not durable, can generate high radiation. The most effective way for tackling this malpractice is consumers becoming more vigilant and self-regulated while purchasing mobile accessories. It is important for consumers to purchase products through company registered vendors and should make sure that product carries a barcode and price tag. It is difficult to differentiate between an original and a fake product as they appear to be identical in the first look but if compared closely, one can spot minute differences such as colour, size or spelling of brand name, logo, location of buttons etc. Also, getting the feel of the product and observe its weight, battery, quality of printing, paint finish, quality control stickers and security holograms, etc. might enable consumer to spot the difference. n The author is Director, Intex Technologies, the makers of Intex brand of mobile, accessories and a wide range of consumer white goods.

august 2018 | 93

In Conversation

face to face “We create comprehensive IP surveillance solutions that meet diversified needs of different users” Formed in 2000, Vivotek is a total solution provider in the IP video surveillance industry and is known for offering total IP surveillance solutions that embody the complete integration of video codecs, optoelectronics and networking technologies. In recent years, VIVOTEK has developed comprehensive IP surveillance solutions that encompass its broad range of network cameras, PoE switches, network video recorders and video management software. Nijhum Rudra spoke to Sanjeev Gulati, Country Manager - India & SAARC, VIVOTEK about the versatile role of IP surveillance and how the new technological advancements in the field of security surveillance are making security easier. What are the new technological advancements

mitigation, quality enforcement, or any

the management and functions particular to

in the field of security surveillance, and how

other – thereby preserving the effectiveness

this vertical, the same way, similar examples

are they making the task easier? Recently,

of the deployed solutions.

are visible being applied across industries

video content analysis has come as a

taking advantage of the benefits.

harbinger of change for IP surveillance and

What is the versatile role of IP surveillance, and

security solutions among different market

what are the reasons for its growing popularity?

Can you please describe the business model of

verticals. This has enabled such solutions

A wide set of functionalities is taking

VIVOTEK and what are your current marketing

to become more effective and has helped

advantage of the hardware and functions

strategies? We are primarily a solution

businesses adopting them to increase their

already in place to bring new usability for

and channel-based company. As a result,

productivity. For instance, the deployment

surveillance cameras. Besides providing

VIVOTEK current marketing strategy is

of security and surveillance products

monitoring and general surveillance of

to leverage the involvement of domain-

is never the final solution for ensuring

spaces, multiple industries also benefit

specific channel partners and system

security. Such deployments are just a

greatly from the information they are able

integrators to meet customers’ needs

mere beginning. We have to make certain

to gather with the help of these systems.

and requirements. We also proactively

that security personnel constantly monitor

One particular example is the retail industry,

analyze the prevalent and evolving market

the security feed and when an escalation

where the traditional security system was

requirements, and develop our offerings to

occurs, they timely respond to it. However,

placed to improve loss prevention and

better match our products and services for

this leaves us prone to human errors and

employee/consumer safety overall, now is

each and every end-user – irrespective of

omissions. It can create a considerable dent

moving to provide intelligence, real useful

the scale and size of the application. Our

on our security, and this is despite using the

data that allows owners and staff to improve

channel partners also play a pivotal role in

most sophisticated systems. Video content

efficiency of personnel and management

helping us understand the client feedback

analytics helps us program the solution

of goods as well as people. Monitoring of

and ensure that our customer satisfaction

based on across-the-board use cases that

secure transactions through POS systems

is always superlative.

it has to achieve – whether it is security,

with video verification, people counting,

control, performance analysis, threat

Heat Map and similar all further enhance

94 | august 2018

How do you see the upcoming opportunities in

MYMOBILE

the IP surveillance industry and how do you

the total number of cameras required,

traffic irregularities and more. Powered by

plan to leverage the same? VIVOTEK targets

thereby saving on both installation time

cutting-edge Deep Learning technology

to become the ‘Eye’ in the IoT by leveraging

and maintenance costs.

and a scalable cloud infrastructure, innoVi

its expansive technological capabilities in

Moreover, the internal tilt adjustment

can analyze an infinite number of video

image and audio. We see a trend wherein

of the lenses of the MS9390-HV has been

streams originating from cameras located

devices are becoming “Smarter”. We are

upgraded to 20°, allowing users to achieve

anywhere in the world in real-time, without

also increasing the role of cutting-edge

the precise angle desired. Furthermore,

the need to deploy any additional hardware

technologies such as Artificial Intelligence

the multi-sensor camera employs H.265

or software. Harnessing the power of cloud

to completely revolutionize the IP

compression and Smart Stream III

computing and the benefits of automated

surveillance landscape. Our cameras

technology to create the most efficient

video analysis that eliminates the need

have been equipped with Deep Learning

system, and resulting in remarkable savings

for continuous human observation of

technology, enabling them to learn and

in storage and bandwidth consumption

video feeds, the collaboration will benefit

analyze without human involvement,

while at the same time providing complete

surveillance users by delivering a simple,

improving their scalability. With the

video security.

rapid deployment of a complete, end-to-

developments that are taking place here at

end surveillance solution.

VIVOTEK, we are confident that Artificial

“VIVOTEK targets What would be your current market share and how do you plan to increase your to become the ‘Eye’ in the IoT by Secondly, users are more aware presence? It is really difficult to leveraging its expansive technological of using “safer” devices. Cyber quantify our market share at present threats affect not only security as lot of projects is going on. We capabilities in image and audio. We see systems, but all IoT devices, and are one of the leading suppliers a trend wherein devices are becoming no company is fully immune to of IP Surveillance company in “Smarter”. We are also increasing the the current threats. In the United India, we have bagged contracts States, cyber-security is equal to from government like Nagpur role of cutting-edge technologies national security and this has to Smart City, Bhopal ITMS, MP51 such as Artificial Intelligence to be emulated even in India. Cities projects. We have covered all segments from Defense, Nuclear completely revolutionize the IP What is the USP of your recently Power, Electricity sub stations, Banks, surveillance landscape” launched Multi-Sensor Panoramic Camera Retails, Hospitality and Highways. We are Intelligence is going to become a highlight in the IP surveillance industry.

with Superior Image Quality, the MS9390-HV?

leading supplier of ANPR cameras too in

Building on the strategy of “See More in

India.

Smarter Ways”, VIVOTEK introduced a

Agent Vi and VIVOTEK cooperate with

series 180-degree and 360-degree fisheye

Amazon web services to bring smart video

What is the future roadmap? In response

network cameras. Unlike most traditional

to the cloud. Please elucidate the benefits

to the possibilities offered by the rising

multi-sensor panoramic cameras which

of this service? Both parties leverage

trend of IoT, VIVOTEK aspires to become

rely on 4 sensors, the MS9390-HV, with its

Amazon Kinesis Video Streams to present

the Eye in IOT by drawing on its expansive

dual 4-megapixel wide-angle lens design.

end-to-end surveillance solutions that

technological capabilities in image and

It is equipped with a video alignment

allow uploading, storing, managing and

audio. We also plan to continue improving

feature, providing users both a detailed

analyzing surveillance footage on Amazon

its software/hardware R&D capabilities and

and yet seamless 180-degree panoramic

Web Services (AWS).

expanding our already extensive strategic alliances with leading international

view and a higher vertical field of view. This

Through this integration, the video feed

enables greater coverage not only on the

captured by VIVOTEK cameras is fed to

horizontal, but also on the vertical plane,

Amazon Kinesis Video Streams, which

AI, Artificial Intelligence is transforming

capturing an even greater field of view

in turn securely ingests and stores video

IP surveillance and making security camera

below the point of camera installation.

for processing and analytics. Agent Vi’s

smarter than ever before. VIVOTEK already

For wide open areas requiring detailed

innoVi then analyzes the video streams

applied “deep learning” technology and

coverage, such as parking lots, shopping

to enable automatic detections and

making our camera “learn and analyze” the

malls, schools, parks and plazas, it can

sends alerts for events of interest; such

video instantly and easy to scale up. n

maximize the field of view and reduces

as security breaches, safety incidents,

www.mymobileindia.com

In Conversation

face to face

software and hardware partners.

nijhum@mymobile.co.in

august 2018 | 95

In Conversation

face to face

“We have strengthened the entire ecosystem of buying and selling of refurbished and pre-owned phones” The demand for refurbished mobile phones is on an upswing as they offer value for money and reliable brands can be had at a real bargain. But the convenience of buying and the trust factor with pre-owned mobiles remained a challenge. Lately, some credible names in online space have come up to fill this vacuum. One such platform which is making a mark is Togofogo.com which is an online marketplace for selling and buying certified refurbished and certified used mobiles, tablets and accessories. Vanshika Malhotra caught up with Soumitra Gupta, CEO, Togofogo.com, to know more about this platform. So what led you to start the venture ‘Togofogo’?

the Indian consumers broaden its choice

kind platform which has strengthened the

While I had envisioned that the market of

or strike a better deal? Togofogo is a one-

entire ecosystem of buying and selling

pre-owned Mobile in India will be one of

stop shop for its customers by providing

of refurbished and pre-owned phones

the high potential markets in the industry

an array of services starting from quality

by offering all value propositions that

few years back, there was a huge gap in

check, certification, providing warranty,

authenticate the second-hand phone

the market which stopped the growth of

post purchase repair-services, and Sell

market. We have a fully integrated Logistics

refurbished and second hand phones in

your old phone program.

support to deliver to any location Pan-India

India. Becoming the first company to set

We ensure the highest quality with the

unlike other players in the market whose

the edge of authentication in a highly

maximum number of quality checks (72

transactions are location-bound.

unorganized market, Togofogo.com has

points) in the industry and the best warranty

created an ecosystem where the sellers

cover which is provided in association

You have talked about brand’s initial

leverage company’s integrated logistics

with Warranty Bazaar. Secondly, we are

focus on the North and Eastern parts of India.

support to open up Pan-India Market in

associated with Aforeserve.com Ltd a 20

Any particular reason? We are planning

no time. While, the buyers have a place

year old company specialising in Repairs

to launch our first ever offline store in

to shop refurbished / used phones and be

and Servicing for some of the major brands

Jaipur, being one of the potential cities

rest assured on the quality of the products

in India having 300+ Offices and over

in North which contributes a major chunk

they purchase, hence strengthening the

15,000 sq. ft. of repair area . Unlike other

of sales volume in this segment of mobile

recommence industry in Mobile Category

e-commerce players, Togofogo is focused

handsets. We will be focusing only on tier-1

in India.

on doing business in a sustainable way to

and tier-2 cities for our offline expansion

achieve profitability.

this year and will evaluate foraying into

What are the site’s USP’s and how will it help

96 | august 2018

Most of all, Togofogo.com is first of its

smaller cities next year, based on the

MYMOBILE

rollout and performance of these offline stores Please tell us about company’s promotion and investment plans? We are an ecommerce

“We ensure the highest quality with the maximum number of quality checks (72 points) in the industry and the best warranty cover which is provided in association with Warranty Bazaar”

company and our major focus is on Digital Marketing. We are very active on Facebook, Google, Instagram, Twitter and many other Social Media Platforms. Yes we are looking forward to going on other media as well like Newspaper and FM in the coming months.

completely unorganised at the moment

introducing a ‘Buy-Back’ facility to our

and we through this partnership will bring

customers and we have an interesting

One believes that you are going to combine

better products at a competitive price to

roadmap built for the same and our

the online and offline retail model? You also

the customers along with option to have

team has started working on it. As far

plan to open up 100+ offline retail stores

warranty.

as the growth and expansion plans are

across India by the end of 2020. Do you think

concerned, we plan to expand our product

this is a sustainable business model? We are

Please tell us more about the company’s

line to include Laptops and other Consumer

planning to open 100+ Stores by the year

roadmap in India. The future plans are based

Electronic devices. We will replicate

2020. These stores will be in partnership

on our core vision, aiming to transform

the same business model as that of the

with Sellers of region. We will be focussing

the market and fill the existing gaps.

mobiles category – Togofogo will facilitate

on marketing and providing platform and

We currently facilitate the buying &

the buying and selling of old devices as

support to the partners in terms of better

selling of refurbished phones and

well as providing repair and certification

sourcing, customer support and service.

certification and repair of pre-owned

for these devices. n

The re-commerce mobile industry is

phones. Going forward, we will be

In Conversation

face to face

vanshika@mymobile.co.in

july 2018 | 133

Trendz

Cyber Security

Future Cyber Risks for Businesses

A Gartner study identifies evolving risk landscape and the ways to preempt them

artner Inc has identified

protect corporate reputation.

Cry attack that caused worldwide damage

six key trends related to

IT security is a board-level topic and an

estimated at between $1.5 to $4.0 billion,

cyber security risks for the

essential part of any solid digital business

and Verizonâ&#x20AC;&#x2122;s recent $350 million discount

businesses and the ways to

strategy. Business leaders have not always

on its purchase of Yahoo! as a result of the

been receptive to this message, but a

latterâ&#x20AC;&#x2122;s data breach.

respond to them. Trend No 1: Senior business executives

recent string of high-profile incidents have

â&#x20AC;&#x153;Business leaders and senior

are finally becoming aware that cyber

changed sentiment. Prominent examples

stakeholders at last appreciate security as

security has a significant impact on the

include an Equifax data breach that cost

much more than just tactical, technical

ability to achieve business goals and

the CEO, CIO and CSO their jobs; a Wanna

stuff done by overly serious, unsmiling

98 | august 2018

MYMOBILE

types in the company basement,” says

that by 2025, ML will be a normal part

Peter Firstbrook, Research Vice President

of security solutions and will offset ever-

at Gartner. “Security organizations must

increasing skills and staffing shortages.

capitalize on this trend by working closer

But not all ML is of equal value.

with business leadership and clearly

“Look at how ML can address narrow

linking security issues with business

and well-defined problem sets, such as

initiatives that could be affected.”

classifying executable files, and be careful

Trend No 2: Legal and regulatory

not to be suckered by hype. Unless a

mandates on data protection practices

vendor can explain in clear terms how its

are impacting digital business plans and

ML implementation enables its product

demanding increased emphasis on data

to outperform competitors or previous

liabilities. Customer data is the lifeblood of ever-expanding digital business services. Incidents such as the recent Cambridge Analytica scandal or the Equifax breach illustrate the extreme business risks inherent to handling this data. Moreover, the regulatory and legal environment is getting ever more complex, with Europe’s GDPR the latest example. At the same time, the potential penalties for failing to protect data properly have increased exponentially. In the U.S., the number of organizations that suffered data breaches due to hacking increased from under 100 in 2008 to over 600 in 2016. “It’s no surprise that, as the value

“As the value of data has increased, the number of breaches has risen too. In this new reality, full data management programs - not just compliance - are essential, as is fully understanding the potential liabilities involved in handling data” – Peter Firstbrook, Research Vice President at Gartner

of data has increased, the number of breaches has risen too,” says Firstbrook. “In this new reality, full data management programs — not just compliance — are essential, as is fully understanding the

approaches, it’s very difficult to unpack marketing from good ML.” Trend No 5: Security buying decisions are increasingly based on geopolitical factors along with traditional buying considerations. Increased levels of cyber warfare, cyber political interference, and government demands for backdoor access to software and services have resulted in new geopolitical risks in software and infrastructure buying decisions. Recent government bans against Russian and Chinese firms are obvious examples of this trend. “It’s vital to account for the geopolitical considerations of partners, suppliers and jurisdictions that are important to your organization. Include supply chain source questions in RFIs, RFPs and contracts.” Trend No 6: Dangerous concentrations of digital power are driving decentralization efforts at several levels in the ecosystem.

potential liabilities involved in handling

decisions,” advises Firstbrook. “Seek out

The internet is driving a wave of

data.”

providers that propose cloud-first services,

centralization, one obvious example of

Trend No 3: Security products are

that have solid data management and

which is cloud computing. While there

rapidly exploiting cloud delivery to provide

machine learning (ML) competency, and

are many benefits (some outlined above),

more-agile solutions.

that can protect your data at least as well

a good security team should be accounting

as you can.”

for the risks too.

New detections technologies, activities

Trend No 4: Machine Learning Is

“Evaluate the security implications

vast amounts of data that can quickly

Providing Value in Simple Tasks and

of centralization on the availability,

overwhelm current on-premises security

Elevating Suspicious Events for Human

confidentiality and resiliency of digital

solutions. This is driving a rapid shift

Analysis

business plans. Then, if the risks of

and authentication models require

toward cloud-delivered security products.

The shift to the cloud creates

centralization could seriously threaten

These are more capable of using the data

opportunities to exploit ML to solve

organizational goals, explore an alternative,

in near real time to provide more-agile and

multiple security issues, such as adaptive

decentralized architecture,” advises

adaptive solutions.

authentication, insider threats, malware

Firstbrook. n

“Avoid making outdated investment

www.mymobileindia.com

Trendz

Cyber Security

and advanced attackers. Gartner predicts

team@mymobile.co.in

august 2018 | 99

Spotlight

Innovation

MediaTek Helio A Series is Here! The new chipset family to empower mid-market smartphones with bigger feature capabilities

hipset major MediaTek has

sacrificing modern

unveiled Helio A series,

capabilities and

expanding its Helio family of

features. MediaTek’s

feature-packed and power-

new Helio A22, the

efficient chipsets with the company’s

first chipset in its

new Helio A22 system-on-chip (SoC).

Helio A Series, is

MediaTek’s commitment to continuing

set to redefine what

to “change everything” can be seen

consumers can

throughout the “Advanced” Helio A series

expect and demand

and its mission to power more innovative

in their smart

and more capable smartphones designed

devices.

to meet the demands of today’s mid-market consumer.

“The Helio A Series continues

“The Helio A Series continues our vision of a mobile marketplace that is accessible to everyone, where high-end features are not limited to high-end devices”

MediaTek paved the way for New

our vision of a

Premium devices – smartphones with high-

mobile marketplace

end features at affordable prices – with the

that is accessible

expansion of its Helio P family. Building on

to everyone, where

the success of the Helio P20, P22, P23

high-end features

and P60 chipsets, MediaTek is introducing

are not limited to

the Helio A series, bringing an even greater

high-end devices.

number of consumers access to high

As we’ve seen,mid-

performance devices without a premium

market

price tag. With powerful quad-core

continues to explode and there continues

A22, device makers can bring to market

performance, incredible camera features,

to be consumer interest in powerful and

innovative devices that provide consumers

AI enhancements and remarkable power

quality devices that offer them the best

unparalleled mobile experiences in the mid-

efficiency, the Helio A series is optimized

value,” said TL Lee, General Manager

range, including incredible performance,

for devices that offer a great value without

of MediaTek’s Wireless Communication

long battery life and advanced photography

100 | august 2018

— T L Lee,

General Manager, Wireless Communication Business, MediaTek

growth

business unit at MediaTek. “With Helio

MYMOBILE

Spotlight

Innovation Processor • CPU Type(s): ARM Cortex-A53 • Max CPU Frequency: 2.0GHz • Cores: Quad (4) • CPU Bit: 64-bit

Memory And Storage • Memory Type: LPDDR3, LPDDR4x • Max Memory Frequency: 933MHz (LPDDR3); 1600MHz (LPDDR4x) • Max Memory Size: 4GB (LPDDR3); 6GB (LPDDR4x) • Storage Type: eMMC 5.1

“The Helio A22’s GNSS location enhancements enable 57 percent faster TTFF, a 10 percent improvement in accuracy and up to 24 percent lower power operation compared to previous generation chipsets”

Connectivity • Cellular Technologies: Carrier Aggregation (CA), CDMA2000 1x/EVDO Rev. A (SRLTE), FDD / TDD LTE, HSPA + • Specific Functions: TAS 2.0, HUPE, IMS (VoLTE\ViLTE\ WoWi-Fi), eMBMS, Dual 4G VoLTE (DSDS), Band 71 • LTE Category: Cat-4, Cat-7 DL / Cat-13 UL • GNSS: Beidou, Galileo, Glonass, GPS • Wi-Fi: a/b/g/n/ac • Bluetooth Version: 5.0 • FM Radio: Yes

Graphics • GPU Type: IMG PowerVR • Max Display Resolution: 1600 x 720 • Video Encoding: H.264 • Video Encoding FPS: 1080P @ 30 fps • Video Playback: H.264, H.265 / HEVC • Video Playback FPS: 1080P @ 30 fps

Mediatek Technologies • CorePilot, Imagiq, MiraVision, NeuroPilot, Pump Express, Tiny Sensor Hub

www.mymobileindia.com

Camera • Max Camera ISP: 21MP, 13+8MP • Capture FPS: 21MP@30fps; 13MP+8MP@30fps • Camera Features: AI Face ID (Face Unlock), AI Smart Photo Album, Single-Cam/Dual-Cam Bokeh; MEMA 3DNR; MultiFrame Noise reduction and AI enhancements.”

screen devices with the Helio A22’s 20:9 HD+ display support. The chipset supports the latest AI frameworks, including Google Android Neural Networks API (Android NNAPI), so developers can seamlessly build AI applications for Helio A22-powered devices. Advanced connectivity is at the heart of the Helio A22 with an innovative RF design for Bluetooth and Wi-Fi co-existence. The chipset both Cat-4 andCat-7 4G LTE

USP: The Helio A22 is built with

performs for fast connectivity and packs

advanced 12nm FinFET fabrication

a dual 4G SIM with VoLTE and ViLTE.

technology to deliver high performance

Also A22 supports both LPDDR3 and the

with greater power efficiency. Equipped

newer, faster LPDDR4 for more customer

with MediaTek’s CorePilot technology, the

design flexibility.

chipset optimizes power for each task to

The Helio A22’s GNSS location

extend device battery life, enabling users

enhancements enable 57 percent faster

to do more with their devices for longer.

TTFF, a 10 percent improvement in

Helio A22 also has AI features to take

accuracy and up to 24 percent lower

advantage of the MediaTek NeuroPilot

power operation compared to previous

software development kit (SDK) extensions

generation chipsets. With 802.11 ac

and third-party AI applications.

Wi-Fi, MediaTek’s Helio A22 offers

MediaTek’s Helio A22 offers exceptional

higher bandwidth and throughput,

camera capabilities, takingphotography to

resulting in improved online gaming,

the next level with AI enhancements. The

multimedia and communications

chipset supports up to 13+8 megapixels

experiences for users. Also, the chipset

dual-camera setups at 30 frames per

supports BT5.0 for longer transport

second (FPS) and a single camera

distance and higher speeds suitable for

operating mode of up to 21 megapixels.

smart home devices. n

Device makers can create stunning, large-

team@mymobile.co.in

august 2018 | 101

Spotlight

Personality

94 | july 2018

Lei Jun

The Smiling Rockstar of Mobility World

n less than eight years of being

despite market sentiments being weak.

founded, Xiaomi Corporation has

And its maverick founder, the Captain

Lei Jun, the ever smiling CEO is not a

become the worldâ&#x20AC;&#x2122;s fourth largest

Cool of tech arena, is now a rockstar of

flash in the pan kind of story. He showed

59th wealthiest man on our planet.

manufacturer of smartphones in the

the mobility world, whose personal wealth

promise from early days, both in academics

world. After its recent IPO, the corporation

has now skyrocketed to USD 19 billion

and entrepreneurship. And Xiaomi is

is now valued at around USD 59.3 billion,

making him, according to Fortune, the

definitely not his first success story.

MYMOBILE

Spotlight

Personality Besides being the Chairman of Xiaomi, he is also heading many other globally first ranker companies. By the way, Xiaomi in Chinese means Little Rice! And besides smartphones, Xiaomi makes mobile apps, laptops, and related consumer electronics. It also makes internet-connected home appliances and

• Born: 16 December 1969, Xiantao, Hubei, China • Residence: Beijing, China • Alma mater: Wuhan University • Founder, Chairman and CEO of Xiaomi Corporation • Chairman of Kingsoft • Chairman of UCWeb Inc. • Chairman of YY.com • Honorary Professor at Wuhan University • Honorary Professor at Zhengzhou Institute of Engineering • Net Worth: USD19.3 Billion becoming the CEO of the company in 1998 and leading it towards an IPO. On 20

gadgets, including scooters, air purifiers

December 2007, he resigned as president

and yes ……rice cookers! The company is

and CEO of Kingsoft for ‘health reasons’.

headquartered at Beijing.

In 2000, Lei founded Joyo.com, an online

Lei was part of the founding team of

bookstore, which he sold for USD$75

Kingsoft in 1992 and became CEO in

million to Amazon.com in 2004. In 2008,

1998. A year later, he founded the IT

he became a Chairman of UCWeb. In

information service and download website Joyo.com. In the early 2000’s, he invested

in Xiantao, Hubei, China. In 1987, he

in many successful start-up companies

graduated from Mianyang Middle School

like YY, UC and Vancl as an angel investor,

and began attending Wuhan University,

and on April 6, 2010, he founded Xiaomi.

where he completed all credits within

In July 2011, he returned to Kingsoft as

two years and graduated with a BA in

Chairman of the Board. Mr. Lei is currently

computer science. He also started his first

the Chairman and CEO of Xiaomi.

company during his last year in college. In

Lei was born on 16 December 1969

1992, Lei joined Kingsoft as an engineer,

2011, he rejoined Kingsoft as Chairman. In 2013, Lei Jun was appointed a delegate of the National People’s Congress. In 2014, he was named Businessman of the Year by Forbes. Lei Jun and his company Xiaomi Inc have already invested in more than 70 start-up companies and plans on investing in more so as to help Xiaomi Inc expand and grow its ecosystem exponentially. In 1998, he was named an honorary professor at Wuhan University, his alma mater, where there is also a scholarship in his name. In 2003, he was named an honorary professor at the Zhengzhou Institute of Engineering. n team@mymobile.co.in

www.mymobileindia.com

august 2018 | 103

Feature

Apptastic

Yaantra launches app to buy used phones from customers

fter successfully recording a milestone of selling 500,000 refurbished smartphones in

convenient, fast, easy and secure. With the launch of this new app,

40,000 customers per month. Through this service they aim to allow end users

Yaantra completes its eco-system,

the flexibility and convenience to buy

two years, Delhi based start-up Yaantra

offering end-to-end online solutions for

and sell their smart devices in a trusted

has launched its mobile app, enabling

repair, refurb and resale of smartphones

hassle free online interface.

end users to sell their old mobile phones

with a significant presence in all major

instantly. The application, Yaantra

cities. The brand has rapidly expanded

BuyBack serves as an easy solution to

its presence in India with a year-on-year

Why this app holds promise?

a large problem, saving the consumer

growth of 600% within a span of five

The refurbished smartphone market is

from the hassle of selling on online

years.

on upswing. According to Counterpoint Research, the refurbished market had

classified ads or in the offline market

Speaking on the launch, Jayant

with no guarantee of proper valuation.

Jha, CEO & Co-Founder, Yaantra, said,

become the fastest growing smartphone

“After receiving an extremely positive

segment in 2017. The global market for

straightforward. It provides an assured

response from the customer for the

refurbished smartphones grew 13% year

sale service that takes no more than

previously offered services, we are happy

on year in 2017, reaching close to 140

60 seconds. There is a feature which

to announce our customer buyback

million units. This was in contrast with

virtually diagnoses the smartphone and

app. Our focus is to improve customers

the global new smartphone market that

The way Yaantra BuyBack works is

grew a scant 3% last year (see here), thus being outpaced by refurbished “second life” smartphones. Refurbished smartphones are preowned smartphones that are collected, rejuvenated or repaired to be sold again in the market. Only 25% of all

“We are happy to announce our customer buyback app. Our focus is to improve customers perception towards the online repair and refurbished market and to emerge as a OneStop-Shop for all mobile related services” – Jayant Jha, CEO & Co-Founder, Yaantra

pre-owned phones are sold back into the market. Of these, only some are refurbished. The result is that there are many grades of refurbished devices that attract different price points depending on available quantity and demand for a specific model or variant (color, memory storage, etc.). With consumers becoming value-formoney conscious, initiatives like Yaantra

with minimal input, provides the user

perception towards the online repair and

holds good promise as it

with an accurate and assured selling

refurbished market and to emerge as

further facilitates the exchange

price. If the user likes the price and

a One-Stop-Shop for all mobile related

and purchase of pre-owned device.

gives the intent to sell, the old device

services”

Consumers prefer going for premium

is picked up within 24 to 48 hours

Currently, Yaantra BuyBack is

brands when it comes to opting for pre-

from their home/office with instant

available in 7 major cities. In the

owned brands as they can get upmarket

payment at the time of pickup. Yaantra

coming six months, Yaantra will provide

brands at a reasonable price and can

BuyBack assures to make the consumer

the buyback services in over 20 cities

flaunt it too! n

experience of online selling more

targeting approximately 30,000-

104 | august 2018

team@mymobile.co.in

Review

Apptastic

Klook

A real useful travel app which helps you explore destination better By Vanshika Malhotra

“W

e wander for distraction, but we travel for

sections for the users to redeem.

just don’t know about your itinerary

Heading to any of the sections will

for the travel. It allows you to choose a

detail more about the various services

destination you are visiting and enlists

fulfillment!”- All travelers can instantly

with the prices, what all involves in the

various activities you can go for. I just

feel a connection to the thought and for

package and other amenities.

travelled to Nainital, Uttarakhand, and

those who travel knows the worth of it.

At the lower end, there is a menu

the app came handy enough. It proved

The complete fulfillment involves the

bar running which (from left to right)

quite easy to browse through various

various services we get, for a

has options such ‘Explore’- under

services and put them in the cart.

better exploration of any place we

which the aforementioned sections

travel to. And, aiming to achieve it,

come with a ‘Search’ option to the top

the listed services weren’t enough

eight languages, with acceptance of

right corner, ‘Destinations’- with various

and would require you to refer to other

more than 30 currencies around the

places listed, ‘Cart’-wherein the desired

places to find the apt thing you want to

world.

services can be added, ‘My Bookings’-

do for the stay days. Additionally, there

to keep a track of the booked services,

are various services which are pricey, so

and ‘Account’- for you to manage the

you are required to choose wisely!

However, for various destinations

we a have an app- the Klook app, taking care of it. I spent some time with the app, which is touted as the ‘Go-to Travel App’, and here is what I think of it:

About Klook Klook provides users with several indestination services, such as popular attractions, local experiences, outdoor excursions, Wi-Fi and transportation, food and dining deals etc, of a particular travel destination. The app aims to provide users with around 40,000 services, serving in around

User Interface The Klook app has a pretty easy-touse UI, with several sections for a

account. Overall, the UI is a well organized

convenient exploring. Upon opening

one, with the presence of numerous

the app, the top section reads ‘Yours to

sections which made my usage quite

Explore’ which begins the expedition.

easy.

Following this, there is a ‘Recently

In totality, the Klook app is a pretty convenient one, giving out a helping hand when you travel!

Availability The Klook app is up for grabs for

Viewed’ section, ‘Nearby’ section,

What I think of it

‘Popular Destinations’, ‘Popular

For the short duration of time I used

Android users and the App Store for the

Activities’, ‘Trending Now’, ‘Klook

the Klook app, all I knew was that the

iOS users. n

Recommended’, and the Credit

app is perfect for situations when you

free via the Google Play Store for the

vanshika@mymobile.co.in

august 2018 | 105

Great Deals

mobilesensex

bazaar bargain Vivo V9 The major highlight of the smartphone is the bezel-less display with an iPhone X-like notch. The phone boasts a 90 per cent screen-to-body ratio and has 1.75mm slim bezels. It comes loaded with a 6.3-inch Full HD+ AMOLED display with a screen resolution of 2280 x 1080 pixels. It is powered by a Qualcomm Snapdragon 626 octa-core processor clocked at 2.2GHz along Adreno 506 GPU. It is backed by a 4GB of RAM and 64GB of internal storage, which is expandable up to 256GB. It features dual rear cameras with a combination of 16MP and 5MP sensors. Thereâ&#x20AC;&#x2122;s a 24MP shooter at the front. It runs Android 8.1 Oreo and is backed by a 3,260mAh battery. n

Launched at: Rs 49,990 Current Price: Rs 31,990

Sony Xperia XZs

Launched at: Rs 22,990

The phone sports a 5.2-inch LCD FHD display (16:9) and comes with an aluminum unibody design. Under the hood, it is powered by the Snapdragon 820 processor coupled with 4GB RAM and 64GB of internal memory which is expandable up to 256GB via a microSD card. The dual-SIM Xperia XZs runs Android 7.1.1 Nougat-based Xperia UI and supports what Sony calls as adaptive charging. The handset is backed by a 2,900Ah battery with Qualcomm QuickCharge 3.0 support. On the camera front, the Xperia XZs features a 19MP rear camera with f/2.0 aperture, as well as a 13MP selfie lens. n

Current Price: Rs 20,990

106 | august 2018

MYMOBILE

Great Deals

mobilesensex

Samsung Galaxy A6+ (4GB/64GB) The recently launched Samsung Galaxy A6+ comes with a 6-inch Full HD+ Super AMOLED Infinity display. It is powered by octa-core Qualcomm Snapdragon 450 processor clocked at 1.8GHz and also comes in 3GB RAM/32GB ROM configuration; both the options being expandable up to 256GB. It has a dual-camera setup at the back (16MP and 5MP) and the front has a 24MP camera with LED flash. It is backed by a 3,500mAh battery and runs Android 8.0 Oreo. It comes with fingerprint sensor, facial recognition, audio system by Dolby Atmos, Samsung Pay and Bixby Vision. n

Launched at: Rs 26,990 Current Price: Rs 23,990

Oppo F7 (6GB/128GB) The dual-SIM (Nano) Oppo F7 features a 6.23inch full HD+ (2280 x 1080 pixel resolution) Full-Screen notch-style display with a 19:9 aspect ratio. It is powered by 64-bit MediaTek Helio P60 processor and its internal storage is expandable up to 256GB. It runs ColorOS 5.0 based on Android 8.1 Oreo. It sports a 16MP primary camera with f/1.8 aperture and AI capabilities. Up front, it has a 25MP camera sensor that comes with f/2.0 aperture and real-time HDR features. It supports facial unlock and comes with a rearmounted fingerprint sensor. The Oppo F7 packs a 3,400mAh battery. n team@mymobile.co.in Launched at: Rs 25,990 Current Price: Rs 23,990

www.mymobileindia.com

(Note: Prices are those available at prominent dealers, online and/or offline. They may not reflect official price reductions)

august 2018 | 107

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MY GUIDE While My Mobile tries to ensure accuracy in the pricing and features any discrepancies that may emerge are beyond our control. Please check with the retailer about features of the phone before buying. Feel free to update us.

(Last updated on July 22, 2018)

Disclaimer : The prices quoted in My Guide are the Best Buy prices quoted by the respective companies, ex-Delhi. The prices may vary on account of promotional schemes or dealer discretion.

Devices featured in the My Guide have been segregated into different categories based on price and colour-coded as:

Up to Rs. 2,499 Rs. 2,500 – Rs. 5,999 Rs. 6,000 – Rs. 9,999 Rs.10,000 – Rs. 14,999 Rs.15,000 – Rs. 19,999 Rs. 20,000 – Rs. 29,999 RS. 30,000 and above. Tablets

Spreadtrum—ST Intel Atom—IA Qualcomm Snapdragon—QS MediaTek—MT MediaTek Helio—MTH

AUGUST 2018 I 109

MYGUIDE UP TO RS. 2,499

UP TO RS. 2,499

MODELS

UP TO RS. 2,499

FOX MOBILES

PARAMETERS

BigDaddy V2

Model

NEW

Bolt FX241

NEW

Champ FX240

NEW

HITECH

F2 Sultan

NEW

24 Karat

NEW

Gama

NEW

Pride 350

2.8-inch QVGA

2.4-inch QVGA

2.8 inch

Dimension (mm)

137x58x13.3

127x52x12

125.4x52.5x12.2

125x53.50x14.3

123.7x51.9x12.2

116.5x50.5x15.3

131 x 58 x 10.2

Weight (grams)

137

117

Display (inches/res)

Processor/RAM Operating system Storage/Expandable

312MHz

Spreadtrum 6531DA/NA

Nucleus RTOS

Nucleus

32MB/32MB/32GB 32MB/32MB/32GB 32MB/32MB/32GB 32MB/32MB/32GB 32MB/32MB/32GB 32MB/32MB/32GB

32+32MB

Rear/Front Camera

VGA

1.3 MP/NA

Battery (mAh)

3,600

1,800

2,500

1,500

2,500

1,800

2G/3G/4G

Yes/No/No

Dual SIM

Yes/Yes

Yes

Music Player/FM

Yes

Yes/Yes

Launch

Launched

1,799

1,549

1,299

1,799

1,299

1,549

Price Rs.

UP TO RS. 2,499

MODELS

UP TO RS. 2,499

I-SMART

PARAMETERS

LEPHONE K1

Model

103

102 Cute

Display (inches/res)

1.8

2.4

1.8

2.4

1.8

Dimension (mm)

112x46.5x13.5

121x51.5x13.3

123.5x52x15

112x46.5x13.9

121x51.5x13.3

Weight (grams)

Processor/RAM

Speadtrum 6531da

Speadtrum6533

312MHz /32MB

32+32MB

32MB / 32GB

0.8/NA

Digital Camera

1,000

850

1000

1800

1000

1450

1,850

2G/3G/4G

Yes/No/No

Dual SIM

Yes

YES

Music Player/FM

Yes

YES

Launched

650

684

1,099

1,050

1,099

999

Operating system Storage/Expandable Rear/Front Camera Battery (mAh)

Launch Price Rs.

110 I AUGUST 2018

K15

NEW

K10

NEW

K11

NEW

MYMOBILE

MYGUIDE UP TO RS. 2,499

Rs. 2,500 – Rs. 5,999

MODELS

Rs. 2,500 – Rs. 5,999

LEPHONE

PARAMETERS

Model

NEW

HITECH

Sleek 9

NEW

INTEX

I-SMART

Amaze S9

Air A8

Aqua Classic 2

is-59

i1-Mini

2.4

5.0/ 540 x 960

5/480/854

5/854x480

4.5/854x480

Dimension (mm)

100 x 42 x 13.4

140 x 66.88 x 9.65

140.2 x 72.4 x 8.8

145.2x72.6x10.9

143.5x73.6x9.5

135.2x66x10.8

Weight (grams)

112

150

152

Display (inches/res)

120

109

312MHz /32MB

ST 7731/512MB

ST 7731/1GB

qcta-core/1GB

1.2GHz, quad-core/1GB

1.3Ghz quadcore/512MB

5.1 Lollipop

5.2 Lollipop

Android 6.0

Android 6.2

32MB / 32GB

4GB/32GB

8GB/32GB

4GB/32GB

Digital Camera

5MP/2MP

8MP/2MP

5MP/2MP

2,500

800

1,400

2,000

2200

2,200

2,000

2G/3G/4G

Yes/No/No

Yes/Yes/No

Yes/Yes/Yes

Dual SIM

YES

Yes

Music Player/FM

YES

Yes/Yes

Yes

Launched

1,199

1,499

2,999

4,999

2,999

3,199

Processor/RAM Operating system Storage/Expandable Rear/Front Camera Battery (mAh)

Launch Price Rs.

Rs. 2,500 – Rs. 5,999

MODELS

Rs. 2,500 – Rs. 5,999

4,600

ITEL

PARAMETERS

Model

MICROMAX

Power Pro it1410 Canvas Juice 3 Q393

M-TECH

Canvas Spark 3

Canvas Bolt Selfie

EROS PLUS

TURBO 4G

TEZ 4G

4/ 800 x 480

5.0/720 x 1280

5.5/720x1280

4.5/854x480

5 FWVGA TN

5 FWVGA IPS

Dimension (mm)

124x64.7x12.2

144.9x73.3x9.5

146.6x73.6x11.5

144x72.5x8.8

Weight (grams)

142

171

Processor/RAM

Dual core, 1.3 GHz/512MB

MT6580/2GB

quad-core/1GB

MTK6735/1GB

Operating system

Android4.4

Android 5.1

Android Nougat

Storage/Expandable

8GB/32GB

1GB/8GB/64GB

2.0MP/0.3MP

8MP/2MP

8MP/5MP

5MP/5MP

0.3MP/5MP

2MP/5MP

2,800

4,000

2,500

1,750

2,000

2,400

2G/3G/4G

Yes/Yes/No

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

May, 2016

March, 2016

May, 2016

November, 2017

August, 2017

3,339

4,171

4,848

4,849

4,299

4,699

4,799

Display (inches/res)

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

www.mymobileindia.com

1.3GHz Quad Core 1.3GHz Quad Core 1.3GHz Quad Core

AUGUST 2018 I 111

MYGUIDE Rs. 2,500 – Rs. 5,999

Rs. 2,500 – Rs. 5,999

MODELS

Rs. 2,500 – Rs. 5,999

M-TECH

VIDEOCON

EROS 4G

Delite11

Astra Metal 4G

Astra Colors 4G

Astra NXT+

Zi-34

Astra Prism

Display (inches/res)

5 FWVGA IPS

5/1280x720

5/480X854

5/720X1280

4 inch

3.5 inch

5 inch

Dimension (mm)

72.4x142.7x9.3

146.66X74.3X10.52

143.8X73.3X10.4

142.9X71.65X11

125.4X64.2X13

116.2X61.4X11.3

134.4X67X10.1

Weight (grams)

136

151

171

182

130

108

119

1.3GHz Quad Core

Quad-core/1GB

1.5Ghz Quadcore ARM

Spreadtrum

Operating system

Android Nougat

Android 6.0

Android 4.4.2

Android 6.0

Storage/Expandable

1GB/8GB/64GB

8GB/32GB

1GB/8GB

256 MB/512 MB

512 MB/4GB

0.3MP/5MP

5MP/2MP

5MP/5MP

2MP/0.3MP

0.3MP/ 0.3MP

0.3MP/2MP

2,000

3,000

4,000

2,000

1,200

1,700

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/No

Dual SIM

Yes

Yes/Yes

Yes

October, 2017

Launched

4,999

5,840

5,553

6,499

3,703

2,993

3,813

PARAMETERS

Model

Processor/RAM

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

ZIOX

512MB+4GB(DDR2) 2xCortex-A7,32bit

RS. 6,000 – RS. 9,999

MODELS

Rs. 2,500 – Rs. 5,999

1.2 GHz Quadcore

ZIOX

PARAMETERS

ASUS

CELKON

CENTRIC

Zenfone Max

Q550

5.5/720 x 1280

5.5/ 720 x 1280

5.0/720 x 1280

5 HD IPS

135x68x10.2

152.5 x 77.2 x 3.9

156 x 77.5 x 10.55

145.6 x 71.8 x 8

141x70.5x8.6

130

170

202

149

143

QS 410/2GB

QS 615/ 2GB, 3GB

Broadcom/2GB

1.3GHz Quad Core

Astra Zing

Astra NXT Pro

Astra Blaze

4 inch

4.5/480x854

Dimension (mm)

124X64X10.1

123.5x64.2x10.5

Weight (grams)

105

111

Processor/RAM

1.2 GHz Quadcore

Model Display (inches/res)

Quad-core A7MP 1.3GHz Quad-Core

Zenfone 2 Laser ZE550KL

Operating system

Android 6.0

Android 7

Android 5.0

Android 6.0

Android Kitkat 4.4.2

Android Nougat

Storage/Expandable

512MB/4GB

1GB/8GB

16GB/128GB

16GB/32GB, 64GB

16GB/32GB

2GB/16GB/256GB

Rear/Front Camera

0.3MP/2MP

2MP/0.3MP

0.3MP/2MP

13MP/5MP

8MP/2MP

13MP/5MP

1,400

1,900

2,000

3,000

5,000

2,500

3,050

2G/3G/4G

Yes/Yes/No

Yes/Yes/Yes

Yes/Yes/No

Yes/Yes/Yes

Dual SIM

Yes

Music Player/FM

Yes

Yes/Yes

Yes/No

Yes/Yes

Launched

August, 2015

May, 2016

2,014

January, 2018

3,653

3,899

4,499

9,299

9,325/ 12,999

7,499

6,749

Battery (mAh)

Launch Price Rs.

112 I AUGUST 2018

MYMOBILE

MYGUIDE RS. 6,000 – RS. 9,999

RS. 6,000 – RS. 9,999

MODELS

RS. 6,000 – RS. 9,999

COMIO

PARAMETERS

COOLPAD

Note 3

Note 3s

Note 5 Lite

5 HD IPS

5.2 HD IPS

5.5 HD IPS

5.5/720 x 1280

5.5/1920x1080

5/1280X970

Dimension (mm)

143.5X71.3X9.35

144X71.6X9.9

149X72.6X7.9

152.85X76.14X9.2

152 x 77 x 9

154.5x77x8.6

145.3X72.3X8.7

Weight (grams)

175

165

159

178

150

167

148

MT6753/3GB

octa-core/3GB

MT6735/3GB

Model Display (inches/res)

Processor/RAM

1.3GHz Quad Core 1.3GHz Quad Core 1.3GHz Quad Core 1.3GHz Quad Core Android Nougat

Android Nougat

Android 5.1

Android6.0

Storage/Expandable

1GB/32GB

2GB/16GB

2GB/32GB

3GB/32GB

16GB/64GB

32GB/32GB

16GB

Rear/Front Camera

8MP/5MP

8MP/8MP

13MP/8MP

13MP/5MP

13MP/8MP

2,200

4,000

2,700

5,000

3,000

2,500

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

August, 2017

September, 2017

August, 2017

October, 2015

November,2016

March, 2017

5,999

7,199

8,999

9,999

8,999

9,999

8,199

Operating system

Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 6,000 – RS. 9,999

MODELS

RS. 6,000 – RS. 9,999

PARAMETERS

Model

DAZEN 6A

NEW

HONOR

HITECH

IN-FOCUS

Honor Holly 3

Honor Holly 2 Plus

Air A9

M 350 (16GB)

M680

M810

Display (inches/res)

5.7/1440x720

5.5/1920x1080

4.8/720 x 1280

5.0-inch, 720 x 1280

5.0/720 x 1280

5.5/720x1280

5.5/1080x1920

Dimension (mm)

156.9x72.9x8.2

143.1 x 71.8 x 9.7

140.2 x 72.4 x 8.8

151 x 71.5 x 10.6

156 x 76.8 x 7.25

153.70 x 76.20 x 6.99

Weight (grams)

170

160

152

146

158

155

Processor/RAM

1.3GHz Quad Core

Kirin 620/2GB

MT6735P /2GB

MT 3735M/2GB

MT6732/2GB

MT 6753/2GB

QS 801/ 2GB

Android 7.0

Android 6.0

Android 5.1.1

Android 5.1

Android 4.4.2

Android 5.1

Android 5.0

Storage/Expandable

3GB/32GB/128GB

16GB/128GB

16GB/32GB

16GB/64GB

16GB/32GB

16GB/64GB

Rear/Front Camera

13MP+0.3MP/5MP

13MP/8MP

13MP/5MP

13MP/8MP

8MP/8MP

13MP/13MP

13MP/5MP

3,000

3,100

4,000

3,500

2,500

2,600

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Music Player/FM

Yes

Yes/-

Yes/Yes

Launched

October, 2016

February, 2016

June, 2015

December, 2015

July, 2015

7,999

9,999

8,499

6,999

8,999

9,999

Operating system

Battery (mAh)

Launch Price Rs.

www.mymobileindia.com

AUGUST 2018 I 113

MYGUIDE RS. 6,000 – RS. 9,999

RS. 6,000 – RS. 9,999

MODELS

RS. 6,000 – RS. 9,999

INTEX

PARAMETERS

Aqua S7

Model

Aqua Secure

I-SMART Aqua View

IS-57i

IS-56i HD Mercury V6

ITEL Ultra 50

Wish it1512

5/720x1280

4.5/ 480 x 854

5/ 720 x 1280

5/HD IPS, MiraVision, 5.0-inch/480 x 854 5.0-inch/720 x 1280 cast screen

Dimension (mm)

142.5x72.5x8.7

133.5 x 66.5 x 9.4

124 x 64 x 10.3

146.72 x 72.85 x 8.73 143.54 x 71.55 x 8.52 148.24X72.56X11.44

143x72x8.65

Weight (grams)

150

130

146

155

170

186

Processor/RAM

Quad core/3GB

MTK6735M/ 1GB

MTK6735P/ 1GB

Quad Core/1 GB

1.3GHz Quad Core

Quad core/1GB

Operating system

Android 6.0

Android 5.1

Android 4.4.2

Marshmallow 6.0

Android 6.0

Storage/Expandable

16GB/64GB

8GB/ 32GB

16GB/ 32GB

8GB/64GB

3GB/32GB/64GB

8GB/32GB

Rear/Front Camera

13MP/5MP

5MP/ 2MP

8MP/5MP

8.0MP/3.2MP

13MP/5MP

5.0MP/2.0MP

3,200

1,900

2,200

2,100

2,500

3,000

2,500

2G/3G/4G

Yes/Yes/Yes

Yes/ Yes/ Yes

Yes/Yes/Yes

Yes/Yes/No

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes

Music Player/FM

Yes

Yes/Yes

Yes

Yes/Yes

September, 2016

May, 2016

June, 2016

September, 2016

September, 2015

Launched

June, 2016

9,499

6,499

8,999

6,499

6,999

9,990

6,000

Display (inches/res)

Battery (mAh)

Launch Price Rs.

RS. 6,000 – RS. 9,999

MODELS

RS. 6,000 – RS. 9,999

5/FWVGA/TN

PARAMETERS

ITEL

KARA

LAVA

Power Pro it1553

Mega 1

Mega 4

Mega 2

X10

Pixel V2

X50+

5.5)

5.5, Full HD

5.0-inch, HD IPS,

5.0/ 720 x 1280

5.5/1280x720

Dimension (mm)

138.5x69.5x9.8

152.4x77.1x9.5

152.4X77.1X9.5

142 x 70.8 x 7.9

141.6 x 70.8 x 7.6

155x71.8x8.85

Weight (grams)

184

133

128

155

Processor/RAM

Quad core/1GB

1.2 GHz,Quad Core

1.3GHz Quad Core(64bit)

Quad core /3GB

Quad Core/ 2GB

quad-core/2GB

Operating system

Android 5.1

Marshmallow 6.0

Android 6.0

Android 5.1

Android 6.0

Storage/Expandable

16GB/32GB

3GB/32GB/64GB

1GB/16GB

2GB/16GB

16GB/32GB

32GB/32GB

8.0MP/2.0MP

13MP/5MP

8MP/2MP

13MP/5MP

13MP/8MP

8MP/5MP

5,050

4,000

2,000

3,000

2,900

2,500

2,800

2G/3G/4G

Yes/Yes/No

Yes/Yes/Yes

Yes

Yes/Yes/Yes

Yes/Yes/yes

Dual SIM

Yes

Yes/Yes

Yes

152.4X77.1X9.5

Yes

Yes/Yes

Yes

Yes/Yes

June, 2016

June, 2017

Launched

November, 2015

September, 2015

7,290

7,950

4,500

6,500

9,999

8,499

Model Display (inches/res)

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

114 I AUGUST 2018

9,199

MYMOBILE

MYGUIDE RS. 6,000 – RS. 9,999

RS. 6,000 – RS. 9,999

MODELS

RS. 6,000 – RS. 9,999

LEPHONE

PARAMETERS

Model

NEW

Display (inches/res)

5-inch/1280x720

5/854X480

Dimension (mm)

145.5x72.9x10.35

143.6x72.5x10

143.2x69x9.1

Weight (grams)

150

177

136

Processor/RAM

NEW

W15

NEW

W21

W7R

NEW

5/1280X720

5.5/1280X720

5/ FWVGA/854x480

154.9x79.1x9.4

144.2x72x8.8

152.8x76.9x8.6

145x72x9.6

164

142

164

142

4.7 inch/1280x720 5.5 inch/1280x720

1.3GHz Quad-Core 1.3GHz Quad Core 1.3GHz Quad Core 1.3GHz Quad Core 1.3GHz Quad-Core 1.3GHz Quad-Core 1.3GHz Quad Core Android 7.0

Android 6.0

1GB/8GB/128GB

1GB/8GB/32GB

2GB/16GB/32GB

1GB/8GB/32GB

2GB/16GB/32GB

5MP/2MP

8MP/5MP

5MP/2MP

8MP/5MP

5MP/2MP

2,500

2,000

2,500

2,000

2,500

2,000

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

"Yes "

Music Player/FM

Yes

Yes/Yes

Launched

4,599

4,999

5,749

4,999

6,499

6,799

5,499

Operating system Storage/Expandable Rear/Front Camera Battery (mAh)

Launch Price Rs.

RS. 6,000 – RS. 9,999

MODELS

RS. 6,000 – RS. 9,999

PARAMETERS

Model Display (inches/res)

LEPHONE W10

NEW

5 inch/854X480

Dimension (mm)

145x72x9.6

Weight (grams)

164

LYF

Wind 5

Canvas Unite 4

Canvas Amaze 2

Canvas XP 4G

Canvas 5

5/ 720 x 1280

5/ 480 x 854

5.0/ 1280 x 720

5/ 720 x 1280

5.0/720 x 1280

5.2/1080 x 1920

144.6 x 72.8 x 8.45 143.6 x 72.5 x 8.95 137

MICROMAX

MTK 6735P/1GB

QS415/ 2GB

MT6735P/3GB

MT6753/3GB

1.3GHz Quad Core

MT6735P/ 1GB

1.1GHz Quad Core/ 1.5GB

Android 6.0

Android 5.1

Android 5.0

Android 6.0

Android 5.0.2

Android 5.1

1GB/8GB/32GB

8GB/ 32GB

8GB/32GB

8GB/64GB

8GB/ 32GB

16GB/32GB

16GB/64GB

5MP/2MP

8MP/ 5MP

5MP/5MP

8MP/5MP

13MP/ 5MP

8MP/2MP

13MP/5MP

2,000

2,125

2,500

2,000

2,900

2G/3G/4G

Yes/Yes/Yes

Yes/ Yes/ Yes

Yes/Yes/Yes

Yes/ Yes/ Yes

Yes/Yes/Yes

Dual SIM

Yes

Music Player/FM

Yes

Yes/Yes

Yes/-

Yes/Yes

Launched

June, 2016

January, 2016

June, 2016

May, 2016

November, 2015

4,499

6,599

8,690

6,999

7,499

9,999

Processor/RAM Operating system Storage/Expandable Rear/Front Camera Battery (mAh)

Launch Price Rs.

www.mymobileindia.com

AUGUST 2018 I 115

MYGUIDE RS. 6,000 – RS. 9,999

RS. 6,000 – RS. 9,999

MODELS

RS. 6,000 – RS. 9,999

MICROMAX

PARAMETERS

Model Display (inches/res)

MOTOROLA

NOKIA

NUU

PANASONIC

Canvas Unite 4 Pro

Canvas Sliver 5

Moto G4 Play

Moto E4/Plus

Nokia 3

Q626

P55 Max

5.0/ 1280 x 720

4.8/720 x 1280

5/720x1280

5/5.5/1280x720

5/1280X720

5/1280 x 720

5.5/1280x720

143.4x71.4x8.4

141.2x70.3x7.3

152 x 72.6 x 8.7

Dimension (mm)

5.1mm thick

144.4x72x9.9

144.5x72x9.3/ 155x77.5x9.55

Weight (grams)

137

150,/181

148

180

Processor/RAM

Quad core/ 2GB

QS 410 /2GB

QS 410/2GB

MTK6737

MT 6737

1.3GHz Quad Core

MTK6737

Operating system

Android 5.1

Android 5.0.2

Android 6.0

Android 7.1.1

Android 7.0

Android 6.0

Android 7.0

Storage/Expandable

16GB/32GB

16GB/No

16GB/128GB

2/16/3/32GB

16GB/128GB

2GB/32GB/64GB

3GB/16GB

8MP/5MP

8MP/5MP/13MP/5MP

8MP/8MP

8MP/5MP

13MP/5MP

3,900

2,000

2,800

28,00/5,000

2,650

2,000

5,000

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes/No

Yes/Yes

June, 2016

2,015

September, 2016

August, 2017

July, 2017

August, 2017

7,499

8,387

8,999

8,450 onwards

8,635

9,625

7,499

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 6,000 – RS. 9,999

MODELS

RS. 6,000 – RS. 9,999

PARAMETERS

PANASONIC

SAMSUNG

TCL

XIAOMI

TCL 560

TCL 562

Redmi 2 Prime

5/720x1280

5.5/ 1280x720

5.5/1920x1080

4.7/720 x 1280

142.4 x 71.1 x 8.0

142.4x71.1x8

152x77x8

134.00 x 67.20 x 9.4

149

138

156

150

133

MT6737/MT6753

Quad core/ 2GB

Quad core/ 1.5GB

Quad core/2GB

QS 210/2GB

MT6755M/3GB

QS 410/2GB

Operating system

Android 7.0

Android 6.0

Android 4.4

Storage/Expandable

3GB/32GB

16GB/128GB

8GB/128GB

16GB/128GB

16GB/32GB

32GB/64GB

16GB/32GB

Rear/Front Camera

5/13/13/13

8MP/5MP

13MP/5MP

8MP/2MP

Battery (mAh)

4,000/5,000

2,600

2,500

2,960

2,200

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes/No

Yes/Yes

Yes/No

Yes/Yes

September, 2017

July, 2016

July,2016

July, 2016

July,2016

August, 2015

8,999/9,999

6,490

6,990

9,090

6,999

9,999

6,999

Eluga Ray 500/700

Galaxy On 5 Pro 5.0/ 1280 x 720

5.0/ 1280 x 720

Dimension (mm)

5/5.5/720 x 1280/ 1080 x 1920 144.3 x 71.3 x 9.2/ 153.8 x 75.4 x 8.9

142.3 x 72.1 x 8.5

Weight (grams)

163/182

Processor/RAM

Model Display (inches/res)

Music Player/FM Launch Price Rs.

116 I AUGUST 2018

Galaxy J2 (2016) Galaxy J2 Pro (2016)

MYMOBILE

MYGUIDE RS. 6,000 – RS. 9,999

RS. 6,000 – RS. 9,999

MODELS

RS. 6,000 – RS. 9,999

XIAOMI

PARAMETERS

Redmi 3S/ 3s Prime Redmi Note Prime

Model

VIDEOCON

Redmi Note 3

Redmi 3s Plus

Redmi Note 4

Redmi Note 5

Graphite1

5/ 1280X720

5.5/720 x 1280

5.5/1080 x 1920

5/1280x720

5.5/1080X1920

5.9/1080x2160

4.5/1280x720

Dimension (mm)

139.4 X 69.7 X 8.5

154 x 78.7 x 9.45

150 x 76 x 8.65

139.3x69.6x8.5

151X76X8.3

158.50x75.45x8.05

136.76X69X10

Weight (grams)

144

185

164

144

165

180

127

Processor/RAM

QS 430/ 2GB, 3GB

QS 410/2GB

QS 650/2GB,3GB

QS 430/2GB

QS625/2GB,3GB,4GB

QS625/3GB/4GB

Quad-core/1GB

Android 6.0

Android 4.4

Android 5.0.2

Android 6.0

Android 7.0

Android 6.0

16GB, 32GB/128GB

16GB/32GB

16GB,32GB/32GB

32GB/128GB

32GB/64GB

8GB/64GB

13MP/5MP

16MP/5MP

13MP/5MP

12MP/5MP

5MP/2MP

4,100

3,100

4,000

4000/4100

4,100

4,000

2,000

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes (Hybrid)

Yes

Yes/Yes

Yes/-

Yes/Yes

Yes/Yees

Yes/Yes

Launch

August, 2016

December, 2015

March, 2016

October,2016

January, 2017

February, 2018

Price Rs.

6,999/ 8,999

7,999

9,999/ 11,999

9,499

9,999

6,499

Display (inches/res)

Operating system Storage/Expandable Rear/Front Camera Battery (mAh)

Music Player/FM

RS. 6,000 – RS. 9,999

MODELS

RS. 6,000 – RS. 9,999

VIDEOCON

PARAMETERS

ZEN

Delite21

Krypton3

Ultra30

Ultra50

Yunique

Yuphoria

Cinemax 3

5/1280x720

5/1920X1080

4.7/720x1280

5.0/720x1280

5.5/720x1280

Dimension (mm)

146.66X74.3X10.52

144.5X73.14X9.74

144.31X73X10

Weight (grams)

151

153

186

128

143

August,2016

Processor/RAM

Quad-core/2GB

Quad-core/3GB

QS 410 / 1GB

Quad core / 2GB

Quad core/2GB

Operating system

Android 6.0

Android 5.1.

Android 5.1.1

Android 5.1

Storage/Expandable

16GB/32GB

32GB/64GB

8GB/32GB

16GB/32GB

8MP/2MP

13MP/5MP

8MP/2MP

8MP/5MP

5MP/3.2MP

3,000

4,000

3,000

2,000

2,230

2,900

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/No

Dual SIM

Yes

Yes/Yes

September, 2015

May, 2015

August, 2016

7,200

7,999

9,990

6,300

6,499

6,999

Model Display (inches/res)

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

www.mymobileindia.com

148.24X72.56X11.44 134.5 x 67.5 x 8.3 142.4 x 73 x 8.2-9.35

AUGUST 2018 I 117

MYGUIDE RS. 6,000 – RS. 9,999

RS. 10,000 – RS. 14,999

MODELS

RS. 6,000 – RS. 9,999

ZIOX

PARAMETERS

ZOPO

ZTE

ASUS

Model

Astra Star

Astra Curve 4G

Duopix F1

ZP331

Blade V6

ZenFone 2 (2GB/4GB)

Display (inches/res)

5/480x854

5/1280x720

4.5/ 854 x 480

5/ 1280 x 720

5.5/ 1080 x 1920

5.5/1080 x 1920

Dimension (mm)

145.6x72.7x10.2

146.5x73.1x10.3

145.2x71.7x9.1

133 x 65.7 x 8.5

142X69.5X6.8

152.5 x 77.2 x 10.9

156.5 x 77.2 x 10.8

Weight (grams)

150

160

148

113

122

170

Quad core/1GB

MTK 6735/2GB

IA Z3560 /2GB

QS615 /2GB,3GB

Android 5.0

Processor/RAM

1.3GHz Quad-Core 1.3GHz Quad-Core 1.3GHz Quad-Core

Zenfone Selfie

Operating system

Android 7.0

Android 5.1

Storage/Expandable

1GB/16GB

2GB/16GB

8 GB/64 GB

16GB/128GB

Rear/Front Camera

5MP/2MP

8MP/8MP+2MP

5 MP/2 MP

13MP/5MP

13MP/13MP

2,350

2,200

2,400

1,700

2,500

3,000

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/No

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes/-

Launched

July, 2016

March, 2015

August, 2015

5,899

7,299

7,499

7,500

9,999

13,999, 18,999

10,999/ 16,999

Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 10,000 – RS. 14,999

MODELS

RS. 10,000 – RS. 14,999

16GB,32GB/128GB 16GB,32GB/128GB

ASUS

PARAMETERS

CENTRIC

COOLPAD

GIONEE

Model

Zenfone 3 lazer

ZenFone Max Pro M1

Coolpad Note 5

Cool 1

F 103 Pro

Marathon M5 Lite

Display (inches/res)

5.5/1920x1080

5.9/1080x2160

5.5/1920x1080

5.50/1080x1920

5.0/ 1280 x 720

5.0/720 x 1280

149x76x7.9

159 x 76 x 8.5

152 x 76 x 7.8

152.00 x 74.80 x 8.20

145.3 x 70.5 x 8.5

143 x 69.9 x 8.5

180

160

173

142

182

Dimension (mm) Weight (grams) Processor/RAM

QS 430.4GB

QS635/3GB

QS 430

QS 617/4GB

1.4GHz octa-core

Quad core/ 3GB

Quad Core/3GB

Operating system

Android 6.0

Android 8.1

Android 7.1.1

Android 6.0

Android 5.1

Storage/Expandable

32GB/128GB

32GB/64GB

3GB/32GB/256GB

32GB/64GB

32GB

16GB/128GB

32GB/128GB

13MP/8MP

13+5MP/8MP

13MP/8MP

13MP/5MP

8MP/5MP

3,000

5,000

3,000

4,010

4,000

2,400

4,000

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Music Player/FM

Yes/Yes/Yes

Yes/Yes

Yes/No

Yes/Yes

Launch

October,2016

May, 2018

November, 2017

October, 2016

January, 2017

July, 2016

December, 2015

18,999

10,999

13,999

11,999

13,000

Rear/Front Camera Battery (mAh)

Price Rs.

118 I AUGUST 2018

MYMOBILE

MYGUIDE RS. 10,000 – RS. 14,999

RS. 10,000 – RS. 14,999

MODELS

RS. 10,000 – RS. 14,999

HONOR

PARAMETERS

HTC

INFOCUS

LAVA

Honor 5C

Honor 5X

Honor 6X

Desire 630

Epic 1

Snap 4

Display (inches/res)

5.2/ 1920 x 1080

5.5/ 1080 x 1920

5.5/1080X1920

5.0/ 1280 x 720

5.5/1920x1080

5.2/720x1280

5.5/720x1280

Dimension (mm)

147.1 x 73.8 x 8.3

151.3 x 76.3 x 8.15

150.9X76.2X8.2

146.9 x 70.9 x 8.3

153x76x8.4

147.1 x 73.8 x 8.3

151.9 x 94.7 x 8.3

Weight (grams)

156

158

162

140

162

153

Processor/RAM

Kirin 650/ 2GB

QS 616 /2GB

Kirin 655

QS 400/2GB

Decca-core/3GB

Octa-core/4GB

Quad core/3GB

Operating system

Android 6.0

Android 5.1.1

Android 6.0

Android 7.0

Android 5.1

Storage/Expandable

16GB/128GB

32GB/64GB

16GB/2TB

32GB/128GB

64GB/128GB

16GB/32GB

13MP/8MP

13MP/5MP

12 and 2MP/8MP

13MP/5MP

16MP/8MP

13MP/8MP

3,000

3,340

2,200

3,000

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes/No

Yes/-

Yes/No

Yes/Yes

Yes

June, 2016

January, 2016

Jnauray 2017

February, 2016

November,2016

September, 2017

January, 2016

10,999

12,999

11,999

10,890

12,999

11,590

11,299

Model

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 10,000 – RS. 14,999

MODELS

RS. 10,000 – RS. 14,999

LENOVO

PARAMETERS

Phab 2

Vibe K4 Note

Vibe S1

Phab Plus

Vibe K5 Note

Phab 2 Plus

K8 Note

Display (inches/res)

6.4/1920x1080

5.5/1080x1920

5.0/1080x1920

6.8/1080 x 1920

5.5/1920x1080

6.4/1920x1080

5.5/1080 x 1920

Dimension (mm)

175x89.5x6.89

186.6 x 96.6 x 7.6

152x75.7x8.49

174x88x5.5

154.5 x 75.9 x 8.5

Weight (grams)

225

158

132

229

165

218

180

Processor/RAM

MTK8735/3GB

MT 6753/3GB

MT6752/3GB

QS 615 /2GB

Helio P10/4GB

MT/3GB

MT Decacore/3GB/4GB

Operating system

Android 6.0

Android 5.1.

Android 5.0

Android 6.0

Android 7.1.1

Storage/Expandable

32GB/128GB

16GB/128GB

32GB/128GB

32GB/64GB

32GB/128GB

32GB/64GB/256GB

13MP/5MP

13MP/8 MP + 2 MP

13MP/5MP

13MP.8MP

13MP,13MP/8MP

13+5MP/13MP

4,050

3,300

2,420

3,500

4,050

4,000

2G/3G/4G

Yes/Yes/yes

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes

Yes/Yes

Yes

Yes/Yes

Yes/-

Yes/Yes

Yes

December,2016

January, 2016

November, 2015

October, 2015

Jaunuary,2016

November,2016

August, 2017

11,999

12,999

14,999

13,499

14,999

12,999

Model

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

www.mymobileindia.com

153.67 X 76.45 X 9.14 143.3 x 70.8 x 7.8

AUGUST 2018 I 119

MYGUIDE RS. 10,000 – RS. 14,999

RS. 10,000 – RS. 14,999

MODELS

RS. 10,000 – RS. 14,999

PARAMETERS

LYF

MICROMAX

MOTOROLA

K 10

X Screen

G4 Stylus

Canvas 6

Canvas 6 Pro

Moto G Turbo Edition

Display (inches/res)

5.5/1920x1080

5.3/ 1280 x 720

4.93/ 1280x720

5.7/ 720 x 1280

5.5/1920 x 1080

5.0/720 x 1280

Dimension (mm)

155.5x77.6x7.9

146.6x74.8x8.8

142.6 x 71.8 x 7.1

154.4 x 79.2 x 9.4

142.1 x 72.4 x 11.6

Weight (grams)

153

140

120

163

155

Processor/RAM

QS 617/3GB

QS 410/2GB

QS 400 /1GB

MT6753/3GB

Helio x10/4GB

QS 615 /2GB

Operating system

Android 6.0

Android 5.0

Android 6.0

Android 5.0

Android 5.1

Android 5.1.1

Storage/Expandable

32GB/128GB

16GB/32GB

16GB/128GB

16GB/32GB

32GB/128GB

Yes/Yes

16GB/32GB

16MP/8MP

13MP/5MP

13MP/8MP

13MP/5MP

13MP/8MP

13MP/5MP

3,200

2,300

3,000

2,470

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes/-

Yes/Yes

Yes/No

October,2016

January, 2016

July, 2016

May, 2015

May, 2016

2,015

13,099

12,999

12,990

13,869

10,999

Model

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 10,000 – RS. 14,999

MODELS

RS. 10,000 – RS. 14,999

MOTOROLA

PARAMETERS

NOKIA

NUBIA

Moto G4

Moto G4 Plus

G5 Plus

Nokia 5

Nokia 6

Z11 Mini

5.5/ 1920 x 1080

5.5/ 1920X1080

5.2/1980X1080

5.2/ 720x1280

5.5/1920X1080

5/1920x1080

5.5/1920x1080

Dimension (mm)

153 x 76.6 x 7.9

153X76.6X9.8

153X76X9.6

149.7 x 72.5 x 8.05

154 x 75.8 x 7.85

141.4x70x8

150.9x79x8.9

Weight (grams)

155

138

190

Processor/RAM

QS 617/2GB

QS 617/2GB,3GB

QS 625 Octa-core

QS 430

QS/3GB

MTK P10/3GB

Operating system

Android 6.0.1

Android 6.1

Android 7.0

Android 7.1.1

Android 5.1

Android 6.0

Storage/Expandable

16GB/128GB

16GB, 32GB/128GB

16GB/32GB

2GB/16GB

3BG/32GB

32GB/200GB

32GB/128GB

13MP/5MP

16MP/5MP

12MP/5MP

13MP/8MP

8MP/16MP

16MP/8MP

13MP/13MP

3,000

2,800

5,000

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/yes

Dual SIM

Yes

yes

Yes/No

Yes

Yes/Yes

May, 2016

May,2016

March, 2017

July, 2017

October,2016

December,2016

10,499

13,499/ 14,999

12,999

12,499

14,299

12,999

11,999

Model Display (inches/res)

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

120 I AUGUST 2018

MYMOBILE

MYGUIDE RS. 10,000 – RS. 14,999

RS. 10,000 – RS. 14,999

MODELS

RS. 10,000 – RS. 14,999

NUU

PARAMETERS

PANASONIC

SAMSUNG

Eluga Note

Eluga Arc

Eluga Pulse X

Eluga A3/A3 Pro

Galaxy On7

Galaxy J5

5.5/1920 x 1080

5.5/ 1920 x 1080

4.7/720x1280

5.5/1280X720

5.2/720 x 1280

5.5/1280 x 720

5.0/1280 x 720

Dimension (mm)

153x76.5x7.8

146.00x74.50x8.10

139 x 67 x 8.10

148.7 x 72.4 x 9.1

77.5x151.8x8.2

142.1 x 71.8 x 7.9

Weight (grams)

170

142

130

152

161

171

146

Processor/RAM

1.5GHz Octa Core

Octa Core/3GB

QS 410/2GB

Quad-core/3GB

Quad-core/1.5GB

Android 7.0

Android 6.0

Android 5.1

Android 6.0

Android 7.0

Android 5.1

3GB/32GB/128 GB

32GB/32GB

16GB/32GB

16GB/128GB

16GB/32GB/128GB

8GB/128GB

13MP/5MP

16MP/5MP

8MP/5MP

13MP/5MP

13MP/8MP

13MP/5MP

2,950

3,000

1,800

3,000

4,000

3,000

2,600

2G/3G/4G

Yes/Yes/yes

Yes/Yes/Yes

Dual SIM

yes

Yes

Yes/Yes

Yes

Yes/Yes

August,2017

July, 2016

April,2016

March, 2017

August, 2017

October, 2015

June, 2015

12,100

10,290

10,190

10,990

11,290/12,790

10,990

10,390

Model Display (inches/res)

Operating system Storage/Expandable Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 10,000 – RS. 14,999

MODELS

RS. 10,000 – RS. 14,999

SAMSUNG

PARAMETERS

XIAOMI

Galaxy J Max

Galaxy J5 (2016)

Galaxy J7

J5 Prime

Galaxy On7 Pro

Mi 4i

Mi Max

7.0/ 1280 x 800

5.2/1280x720

5.5/720 x 1280

5/1080x720

5.5/1280 x 720

5.0/1080 x 1920

6.44/1920x1080

Dimension (mm)

186.9 x 108.8 x 8.7

145.7 x 72.3 x 8.1

152.2 x 78.6 x 7.5

142.8x69.5x8.1

151.8 x 77.5 x 8.2

138.1 x 69.6 x 7.8

173.1x88.3x7.5

Weight (grams)

158

171

143

171

130

203

Processor/RAM

Quad core/1.5GB

QS 410/2GB

Octa Core/1.5GB

Quad-core/2GB

Quad core/ 2GB

QS 615/2GB

QS 650,652/3GB,4GB

Operating system

Android 5.1

Android 6.0

Android 5.1

Android 6.0

Android 5.0

Android 6.0

Storage/Expandable

8GB/200GB

16GB/128GB

16GB/256GB

16GB/128GB

16GB,32GB/No

32GB,128GB/128GB

8MP/2MP

13MP/5MP

8MP/5MP

13MP/5MP

16MP/5MP

4,000

3,100

3,000

2,400

3,000

3,120

4,850

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/No

Yes/Yes

Yes/No

Yes/Yes

July, 2016

May, 2016

2,015

September,2016

July, 2016

April, 2015

June,2016

11,400

13,990

11,890

12,990

10,900

11,999/ 14,999

10,999

Model Display (inches/res)

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

www.mymobileindia.com

AUGUST 2018 I 121

MYGUIDE RS. 10,000 – RS. 14,999

RS. 10,000 – RS. 14,999

MODELS

RS. 10,000 – RS. 14,999

PARAMETERS

XIAOMI

VIVO

Redmi Note 5 Pro

Y51L

Y55L

Y55S

Yureka Plus (YU5510A,YU5510 )

Display (inches/res)

5.9/1080x2160

5.0/ 540x960

5.2/1280x720

5.5/1080x1920

5.5/(1080X1920)

6.0/1080 x 1920

Dimension (mm)

158.6x75.4x8.1

143.80 x 71.70 x 7.52

147.9x72.9x7.5

155 x 78 x 9

153.3X75.4X8.5

Weight (grams)

180

157

142

154

172

Processor/RAM

QS636/4GB

QS 410/2GB

QS 430/2GB

QS 425/3GB

QS 615/2GB

MT Helio P10/4GB

MTK6753T/3GB

Operating system

Android 7.1.2

Android 5.0.2

Android 6.0

Android 4.4.4

Androis 5.1.1

Android 5.1.1

Storage/Expandable

64GB/256GB

16GB/128GB

16GB/256GB

16GB/32GB

32GB/128GB

16GB/Yes

12MP+5MP/20MP

8MP/5MP

13MP/5MP

13MP/8MP

4,000

2,350

2,650

2,730

2,500

4,000

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/No

Yes/Yes/Yes

yes/yes/yes

Yes/Yes/Yes

Dual SIM

Yes

yes

Yes

Yes/yes

Yes/Yes

Yes/yes

Yes

Yes/Yes

yes

Yes/Yes

February, 2018

January, 2016

October,2016

March, 2017

July, 2015

May,2016

April, 2016

13,999

10,700

11,980

12,490

8,999

12,999

13,499

Model

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 10,000 – RS. 14,999

Yunicorn

Yureka Note

MODELS

RS. 15,000 – RS. 19,999

ZOPO

PARAMETERS

ASUS

CREO

ZP350

ZP370

Hero 1

Zenfone 2 Laser ZE601KL

Display (inches/res)

5.0 / 1280 x 720

5.5/ 1280 x 720

5.0/1280 x 720

5.5/1920 x 1080

6.0/ 1080 x 1920

5.5/1920x1080

5.5/ 1440x2560

Dimension (mm)

145.9 x 71.4 x 8.5

153.8 x 77.1 x 9

146.1 x 70.6 x 8.65

155.7 x 77.3 x 8.9

164.6 x 84 x 10.6

151.4x76.24x8.3

155.4 x 76.1 x 8.7

Weight (grams)

137

167

136

175

190

175

190

Processor/RAM

Quad-core/1GB

Ouad-core/1GB

Quad-core/2GB

QS 801/3GB

QS 616/3GB

QS 430/3GB

Helio X10 /3GB

Operating system

Android 5.1

Android 5.1.1

Android 5.0

Android 6.0

Android 5.1.1

Storage/Expandable

8GB/64GB

16 GB/64 GB

64GB/No

32GB/128GB

32GB/-

8.0MP/2.0MP

13.2 MP/5.0MP

13MP/8MP

13MP/5MP

16MP/8MP

21MP/8MP

2,100

3,000

2,500

4,100

3,000

4,100

3,100

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes/-

Yes/No

Yes/Yes

Model

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

122 I AUGUST 2018

ZENFONE 3 MAX(ZC553KL)

Mark 1

May, 2016

December, 2015

November,2016

April,2016

10,000

11,000

14,500

13,499

16,499

17,999

19,999

MYMOBILE

MYGUIDE RS. 15,000 – RS. 19,999

RS. 15,000 – RS. 19,999

MODELS

RS. 15,000 – RS. 19,999

GIONEE

PARAMETERS

HTC

HUAWEI

Model

Marathon M5

S11 Lite

Desire 728 LTE

Desire 828

Desire 825

P20 Lite

Display (inches/res)

5.5/ 720 x 1280

5.7/720x1440

5.5/ 720 x 1280

5.5/720 x 1280

5.5/ 1280 x 720

5.8/1080x2280

Dimension (mm)

152 x 76 x 8.6

151.9 x 74.6 x 6.9

153.8 x 72.6 x 7.9

157.9 x 77.8 x 7.8

157.9 x 77.8 x 7.89

156.9 x 76.9 x 7.4

148.6 x 71.2 x 7.4

Weight (grams)

211

147

141

153

148

155

145

Processor/RAM

MT6735/3GB

MT6753T /3GB

QS8937/3GB

MT6753/2GB

MT6753/1.5GB

QS 400/2GB

Kirin 659/4GB

Android 5.1

Android 5.1.1

Android 7.1

Android 5.1.1

Android 5.1

Android 6.0

Android 8.0

32GB/128GB

32GB/256GB

16GB/200GB

16GB/2TB

32GB/64GB/128GB

13MP/5MP

13+2MP/16MP

13MP/5MP

16+2MP/24MP

6,020

3,150

3,030

2,800

2,700

3,000

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/No

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes/No

Yes/Yes

November,2015

November, 2015

May, 2018

November, 2015

February, 2016

April, 2018

17,500

19,999

13,999

12,999

15,300

12,550

19,999

Operating system Storage/Expandable Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 15,000 – RS. 19,999

MODELS

RS. 15,000 – RS. 19,999

LENOVO

PARAMETERS

LYF

MOTOROLA

Vibe P1

Vibe Shot

Vibe X3

Z2 Plus

Earth 1

Earth 2

Moto X Play

5.5/1080x1920

5.0/1080 x 1920

5.5/1080x1920

5/1920x1080

5.5/1080x1920

5/1920x1080

5.5/1080 x 1920

Dimension (mm)

152.9 x 75.6 x 9.9

142.7 x 70 x 7.6

154 x 76.5 x 9.3

140.2x60x6.2

154 x 76.6 x 7.25

142x76x7.9

148 x 75 x 10.9

Weight (grams)

187

145

175

150

162.5.

140

169

Processor/RAM

QS615 /2GB

QS 615/3GB

QS 808 /3GB

QS 820/3GB,4GB

QS 615/3GB

QS615 /2GB

Operating system

Android 5.1

Android 6.0

Android 5.1.1

Android 5.1

Android 5.1.1

Storage/Expandable

32GB/128GB

32GB,64GB/128GB

32GB/32GB

32GB/64GB

16GB,32GB/128GB

13MP/5MP

16MP/8MP

21MP/8MP

13MP/8MP

13MP + 2MP/5MP

13MP/13MP

21MP/5MP

5,000

3,000

3,500

2500

3,630

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/yes

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes/-

Yes/Yes

Yes/No

October, 2015

June, 2015

December, 2015

September,2016

January, 2016

15,499

18,500

19,999

19,499

Model Display (inches/res)

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

www.mymobileindia.com

Sept, 2015 19,999

15,999

AUGUST 2018 I 123

MYGUIDE RS. 15,000 – RS. 19,999

RS. 15,000 – RS. 19,999

MODELS

RS. 15,000 – RS. 19,999

NEXTBIT

OPPO

Robin

F1 S

Galaxy J7 (2016)

Galaxy On8

On Nxt

J7 Prime

J7 Max

5.2/ 1080 x 1920

5.5/1280x720

5.5/1920x1080

5.7/1920x1080

Dimension (mm)

149 x 72 x 7

154 x 76 x 7.38

76 x 151 x 7.8

151.7x76x7.8

151.7x75x8

151.7x75x8.1

Weight (grams)

160

169

167

PARAMETERS

Model Display (inches/res)

SAMSUNG

QS 808/3GB

MTK 6750/3GB

Exynos 7870/2GB

Octa-core/3GB

OCTA-CORE MEDIATEK

Operating system

Android 6.0

Android 5.1.1

Android 6.0

Android 7.0

Storage/Expandable

32GB/ 100GB (ONLINE)

32GB/128GB

16GB/128GB

32GB/256GB

16MP/256GB

4GB/32GB

Rear/Front Camera

13MP/5MP

13MP/16MP

13MP/5MP

13MP/8MP

13MP/13MP

2,680

3,075

3,300

2G/3G/4G

Yes/Yes/Yes

Yes/yes/Yes

Yes/Yes/Yes

Dual SIM

Yes

Yes/No

Yes/Yes

Yes/yes

Yes/Yes

May, 2016

August, 2016

May, 2016

September,2016

October,2016

September,2016

July, 2017

19,999

16,444

14,900

12,090

14,900

17,290

Processor/RAM

Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 15,000 – RS. 19,999

RS. 20,000 – RS. 29,999

MODELS

RS. 15,000 – RS. 19,999

VIVO

PARAMETERS

XIAOMI

ZOPO

APPLE

ASUS

MIMax 2

ZOPO SPEED 7 PLUS

iPhone 5S

Zenfone 3

Zenfone 3 Ultra

5.0/1280×720

5.5/1280x720

6.44/1080 x 1920

5.5/ 1920 x 1080

4.0/640 x 1136

5.2,5.5/(1920x1080)

6.8/(1920x1080)

Dimension (mm)

143.6 x 71 x 7.5

153.8x75.5x7.55

174.1 x 88.7 x 7.6

153.6 x 76.5 x 8.8

Weight (grams)

138

154

211

164

112

144

233

Processor/RAM

QS 616/3GB

octa-core/4GB

QS 625/4GB

Octa-core /3GB

Dual-core/1GB

QS 625/3GB,4GB

QS 652/4GB

Operating system

Android 5.1

Android 6.0

Android 7.1.1

Android 5.1

iOS 9.2.1

Android 6.0

Storage/Expandable

32GB/128GB

64/128GB

16 GB/64 GB

16GB,32GB,64GB/No

32GB,64GB/2TB

64GB/128GB

13MP/8MP

13MP/20MP

12/5MP

13 MP/5.0MP

8MP/1.2MP

16MP/8MP

23MP/8MP

2,550

3,000

5,300

3,000

1,560

4,600

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/-

Yes/Yes

Yes/No

Yes

May, 2016

November,2016

August, 2017

September, 2013

August,2016

August, 2016

15,250

16,990

16,999

17,500

19,280 onwards

21,999/ 27,999

29,999

Model Display (inches/res)

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

124 I AUGUST 2018

123.8 x 58.6 x 7.6 146.87 x 73.98 x 7.69 186.4 x 93.9 x 6.8

MYMOBILE

MYGUIDE RS. 20,000 – RS. 29,999

RS. 20,000 – RS. 29,999

MODELS

RS. 20,000 – RS. 29,999

BLACKBERRY

COOLPAD

DTEK 50

Max

M5 Plus

S6 Pro

Honor 8

Honor 7

5.2/1920x1080

5.5/1920x1080

6.0/1920 x 1080

5.5/1920x1080

5.2/1920x1080

5.2/1080 x 1920

5.5/ 1080 x 1920

Dimension (mm)

147x72.5x7.4

152x75.5x7.6

153x75.3x7.6

145.5x71x7.45

143.2 x 71.9 x 8.5

153.9 x 75.9 x 7.99

Weight (grams)

135

170

210.8g

170

153

157

170

Processor/RAM

QS 617/3GB

QS 617/4GB

Octa Core/3GB

octa-core/4GB

Kirin 950/4GB

HS Kirin 935/3GB

MT H X10/ 3GB

Operating system

Android 6.0

Android 5.1

Android 6.0

Android 5.0

Android 6.0

Storage/Expandable

16GB/2TB

64GB/128GB

64GB/256GB

32GB/128GB

16GB/128GB

32GB/2TB

Rear/Front Camera

13MP/8MP

13MP/5MP

13MP/8MP

12MP,12MP/8MP

20MP/8MP

13MP/5MP

3000

2,800

5,020

3,130

2,900

3,100

3,000

2G/3G/4G

Yes/Yes/Yes

yes/yes/yes

Yes/Yes/Yes

Yes/Yes/yes

Yes/Yes/Yes

Dual SIM

yes

Yes

Yes/Yes

yes

Yes/Yes

Yes/No

Yes/Yes

Yes/No

November,2016

May, 2016

October,2016

October, 2016

July, 2015

May, 2016

21,000

24,999

27,000

21,130

29,000

22,999

25,990

PARAMETERS

Model Display (inches/res)

Battery (mAh)

Music Player/FM Launch Price Rs.

GIONEE

HONOR

RS. 20,000 – RS. 29,999

MODELS

RS. 20,000 – RS. 29,999

HTC

PARAMETERS

MOTOROLA

Model

Desire 10 Pro

Stylus 2

Stylus 2 Plus

Nexus 5X

Moto Z Play

Z 2 Play

Display (inches/res)

5.5/1920x1080

5.7/1280X720

5.7/ 1920 x 1080

5.2/ 1080 x 1920

5.5/1920x1080

5.2/1080x1920

5.5/1920X1080

Dimension (mm)

156.5x76x7.86

155 x 79.6 x 7.4

155 X 79.6 X 7.4

147 x 72.6 x 7.9

156.4x76.4x6.99

148.4x73.4x8

156.2X76.2X5.99

Weight (grams)

165

145

146

136

165

163

145

Processor/RAM

Helio P10/4GB

Quad Core /2GB

Octa Core/3GB

QS 808/2GB

QS 625/3GB

QS630/3GB

QS 626/4GB

Android 6.0

Android 7.1

Android 7.1.1

64GB/2TB

16GB/2TB

32GB/2TB

16GB,32GB/No

32GB/2TB

32GB/64GB/256GB

64GB/2TB

20MP/13MP

13MP/8MP

16MP/8MP

12.3MP/5MP

16MP/5MP

12+8MP/16MP

12MP/5MP

3000

3,000

2,700

3,510

3,000

2G/3G/4G

Yes/Yes/yes

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes

Yes/Yes

Yes/No

Yes/Yes

November,2016

May,2016

July, 2016

October, 2015

October,2016

October, 2017

July, 2017

26,490

20,500

24,000

24,490/30,645

20,490

20,990

24,999

Operating system Storage/Expandable Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

www.mymobileindia.com

AUGUST 2018 I 125

MYGUIDE RS. 20,000 – RS. 29,999

RS. 20,000 – RS. 29,999

MODELS

RS. 20,000 – RS. 29,999

MOTOROLA

NUBIA

Moto X Style

Z11

OnePlus 5

5.7/ 1440 x 2560

5.5/1920z1080

5.5/1080p

5.5/1920x1080

5.5/1080 x 1920

6.01/1080x2160

6.28/1080x2280

Dimension (mm)

153.9 x 76.2 x 11.06

151.8x72.3x7.5

151.8x74.9x9.85

152.7x74.5x7.35

154.2 x 74.1 x 7.3

156.1x75x7.3

155.7x75.4x7.8

Weight (grams)

179

162

175

158

153

162

177

Processor/RAM

QS 808/3GB

QS 820/6GB

QS 810/3GB&4GB

QS 821/6GB

QS 835/8GB

QS835/6GB

QS845/6GB

Operating system

Android 6.0

Android 5.1

Android 6.0

Android 7.1.1

Android 8.1

16GB,32GB/128GB

64GB/2TB

64GB

64GB/128GB

64GB/128GB/256GB

21MP/5MP

16MP/8MP

13MP/5MP

16MP/16MP

16+20MP/16MP

3,000

3000

3,300

3400

3,300

3300

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/No

Yes/Yes

Yes/No

Yes/Yes

Yes/No

September, 2015

December,2016

July, 2015

December.2016

June, 2017

November, 2017

May, 2018

26,999/ 28,999

29,999

22,999

22,000

32,999

34,999

PARAMETERS

Model Display (inches/res)

Storage/Expandable Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

ONEPLUS

RS. 20,000 – RS. 29,999

MODELS

RS. 20,000 – RS. 29,999

SAMSUNG

PARAMETERS

Model

Galaxy A5 (2016)

SMARTRON

Galaxy A7 (2016) Galaxy A5/A7 (2017)

SONY

J7 Pro

t phone

Xperia C4

Xperia XA

Display (inches/res)

5.2/1080 x 1920

5.5/ 1080 x 1920

5.2/5.5/1080X1920

5.5/1920X1080

5.5/1920x1080

5.5/1080 x 1920

5.0/1280 x 720

Dimension (mm)

144.8 x 71 x 7.3

151.5 x 74.1 x 7.3

144.8 x 71 x 7.3/ 151.5X74.1X7.3

150.3 x 77.4 x 7.8

158.2x78.2x6.98

150.3 x 77.4 x 7.9

143.6 x 66.8 x 7.9

Weight (grams)

153

169

157/I86

157

149

147

137

QS 810/4GB

MT6752/2GB

MTK H P10/2GB

Octa Core/2GB

Octa Core/3GB

Octa Core/2GB/3GB

Octa core Exynos/3GB

Operating system

Android 5.1.1

Android 6.0

Android 7.0

Android 6.0

Android 5.0

Android 6.0

Storage/Expandable

16GB/128GB

32GB/256GB

64GB

64GB/128GB

16GB/200GB

13MP/5MP

16MP/16MP/16MP/ 16MP

13MP/13MP

13MP/4MP

13MP/5MP

2,900

3,300

3000/3600

3,600

3,000

2,600

2,300

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes/yYes

Yes/Yes

Yes/No

April, 2016

December, 2015

March, 2017

July, 2017

July,2016

June, 2015

May, 2016

21,900

25,900

28,990/33,490

20,900

22,999

20,800

20,990

Processor/RAM

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

126 I AUGUST 2018

MYMOBILE

MYGUIDE RS. 20,000 – RS. 29,999

RS. 20,000 – RS. 29,999

MODELS

RS. 20,000 – RS. 29,999

SONY

PARAMETERS

XIAOMI

VIVO

Xperia Z3+

Xperia C5 Ultra Dual

Mi 5

X5 Pro

V3 Max

VIVO V5 Plus

V7 Plus

Display (inches/res)

5.2/ 1080 x 1920

6.0/1080 x 1920

5.15/1080 x 1920

5.2/ 1080 x 1920

5.5/1080 x 1920

5.5/1080X1920

5.99/720x1440

Dimension (mm)

146.3 x 71.9 x 6.9

164.2 x 79.6 x 8.2

144.5 x 69.2 x 7.25

147.9 x 73.5 x 6.4

153.9x77.1x7.58

152.6 x 74 x 7.3

155.9x75.8x7.7

Weight (grams)

144

187

129

151

168

159

160

Processor/RAM

QS 810 /3GB

MTK6752/2GB

QS 820/3GB

QS 615/2GB

QS 652/4GB

QS450/4GB

Operating system

Android 5.0

Android 5.1

Android 6.0

Android 5.0

Android 5.1

Android 6.0

Android 7.1.2

Storage/Expandable

32GB/128GB

16GB/200GB

32GB/No

16GB/128GB

32GB/128GB

64GB

64GB/256GB 16MP/24MP

Model

20.7MP/5MP

13MP/13MP

16MP/4MP

13MP/8MP

12MP and 8MP/ 16 MP

2,930

3,000

2,450

3,000

3,160

3,225

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/No

Yes/Yes

June, 2015

August, 2015

April, 2016

June, 2015

April, 2016

42,736

September, 2017

26,990

27,799

24,999

21,400

23,980

22,990

21,990

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 30,000 AND ABOVE

MODELS

RS. 30,000 AND ABOVE

APPLE

PARAMETERS

iPhone 6

iPhone 6Plus

iPhone SE

iPhone 6S

iPhone 6S Plus

iPhone 7

iPhone 7 Plus

Display (inches/res)

4.7/750 x 1334

5.5/1080 x 1920

4.0/640 x 1136

4.7/750 x 1334

5.5/1080 x 1920

4.7/1334x750

5.5/1920x1080

Dimension (mm)

138.1 x 67 x 6.9

158.1 x 77.8 x 7.1

123.8 x 58.6 x 7.6

138.3 x 67.1 x 7.1

158.2 x 77.9 x 7.3

138.3x67.1x7.1

158.2x77.9x7.3

Weight (grams)

129

172

113

143

192

138

188

Processor/RAM

A8,M8/1GB

A9,M9/2GB

A10 Fusion, M10/2GB

A10Fusion, M10/3GB

iOS 9

iOS 9.3

iOS 9

iOS 10

16GB,64GB/No

8MP/1.2MP

12MP/1.2MP

12MP/5MP

12MP/7MP

12MP,12MP/7MP

1,810

2,915

1,614

1,715

2,750

1,960

2,900

2G/3G/4G

Yes/Yes/Yes

Yes/yes/Yes

Yes/Yes/Yes

Dual SIM

Yes/No

September,2014

March, 2016

September,2015

October,2016

0ctober,2016

23,999

24,999 onwards

24,000 onwards

39,990 onwards

48,998 onwards

45,775 omwards

59,999 onwards

Model

Operating system Storage/Expandable Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

www.mymobileindia.com

16GB,64GB,128GB/ No 16GB,64GB,128GB/ No 32GB/128GB/256GB 32GB/128GB/256GB

AUGUST 2018 I 127

MYGUIDE RS. 30,000 AND ABOVE

RS. 30,000 AND ABOVE

MODELS

RS. 30,000 AND ABOVE

APPLE

PARAMETERS

ASUS

BLACKBERRY

8 Plus

Zenfone Zoom

Zenfone 3 Deluxe

ZenFone AR

DTEK 60

KEYone

4.7/750 x 1334

5.5/1080x1920

5.5/1080 x 1920

5.7/(1920x1080)

5.7/1440x2560

5.5/2560x1440

4.5/1080 x 1620

Dimension (mm)

138.4 x 67.3 x 7.3

158.4 x 78.1 x 7.5

158.9 x 78.8 x 11.95

156.4x74.4x7.5

158.7 x 77.7 x 9

153.9x75.4x7

149.1 x 72.4 x 9.4

Weight (grams)

148

200

185

172

170

165

180

Processor/RAM

A11 Bionic

IA Z3590/4GB

QS 820,821/6GB

QS 821/8GB

QS 820/4GB

QS625/3GB/4GB

iOS 11

Android 5.0

Android 6.0

Android 7.0

Android 6.0

Android 7.1

2GB/64GB/256GB

3GB/64GB/256GB

128GB/ 128GB

256GB/128GB

64/256GB

32GB/2TB

32GB/64GB/256GB

12MP/7MP

12MP/12MP/7MP

13MP/5MP

23MP/8MP

21MP/8MP

12MP/8MP

1,821

2,691

3,000

3,300

2,610

3,505

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/No

Yes

Yes/No

Yes/Yes

September, 2017

January, 2016

September,2016

August, 2017

November,2016

August, 2017

61,990

70,800

26,999

25,999

49,990

29,999

39,990

Model Display (inches/res)

Operating system Storage/Expandable Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 30,000 AND ABOVE

MODELS

RS. 30,000 AND ABOVE

GOOGLE

PARAMETERS

HUAWEI

HTC

Pixel 2

Pixel 2 XL

Nexus 6P

P20 Pro

HTC U Play/Ultra

5/1920x1080

6/1440X2880

5.7/1440 x 2560

5.2/1920x1080

6.1/1080x2240

5.2/ 2560X1440

5.2/1080X1920/ 5.7/2560X1440

Dimension (mm)

145.7x69.7x7.8

157.9x76.7x7.9

159.3 x 77.8 x 7.3

145x70.9x6.95

155 x 73.9 x 7.8

145.9 x 71.9x 9.0

162.41X79.79X7.99

Weight (grams)

143

175

178

144

180

161

145/175

Processor/RAM

QS835/4GB

QS810 /3GB

Kirin 955/3GB,4GB

Kirin 970/6GB

QS 820/4GB

MediaTek/QS821

Operating system

Android 8.0

Android 6.0

Android 8.1

Android 6.0

Android 6/Android 7

Storage/Expandable

64GB/128GB

32GB,64GB/No

32GB,64GB,/128GB

32GB/128GB

32GB/2TB

Rear/Front Camera

12.2MP/8MP

12.3MP/8MP

12MP,12MP/8MP

40+20+8MP/24MP

12MP/5MP

32GB/256GB/64GB/ 2TB 16MP/16MP/16MP/ 12MP

2,700

3,450

3,000

4,000

3,000

2500/3000

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes/No

Yes/Yes

Yes/No

Yes/Yes

October, 2017

October, 2015

August,2016

April, 2018

May,2016

February, 2017

61,000

81,000

34,999/ 39,999

39,999

64,990

34,999

29,999/53,999

Model Display (inches/res)

Battery (mAh)

Music Player/FM Launch Price Rs.

128 I AUGUST 2018

MYMOBILE

MYGUIDE RS. 30,000 AND ABOVE

RS. 30,000 AND ABOVE

MODELS

RS. 30,000 AND ABOVE

HTC

PARAMETERS

MOTOROLA

OPPO

HTC U11

G4 Dual SIM

V20

Moto X Force

Moto Z

5.5/2560X1440

5.5/1440 x 2560

5.3/ 2560x1440

5.7/2560x1440

5.4/1440 x 2560

5.5/2560x1440

6.42/1080X2340

Dimension (mm)

153.9 x 75.9 x 7.9

148.9 x 76.1 x 8.9

149.4x73.9x7.3

159.5x77.9x7.6

149.8 x 78 x 9.2

153.3x75.3x5.19

156.7x74.2x 9.4

Weight (grams)

169

155

159

174

169

136

186

Processor/RAM

QS 835

QS 808 /3GB

QS 820/4GB

QS 810 /3GB

QS 820/4GB

QS845/8GB

Operating system

Android 7.0

Android 5.1

Android 6.0

Android 7.0

Android 5.1.1

Android 6.0

Android 8.1

Storage/Expandable

64GB/128GB

32GB/2TB

32GB/100GB

64GB/2TB

32GB,64GB/2TB

64GB/2TB

128GB/256GB

Rear/Front Camera

16MO/12MP

16MP/8MP

16MP,8MP/5MP

21MP/5MP

13MP/5MP

16MP+20MP/25MP

3,000

2,800

3,200

3,760

2,600

3,730

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes/No

Yes/Yes

Yes/No

July, 2017

May, 2015

April,2016

December,2016

November, 2015

October,2016

July, 2017

47,999

34,800

25,999 onwards

54,999

25,990

39,999

59,990

Model Display (inches/res)

Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 30,000 AND ABOVE

NEW

RS. 30,000 AND ABOVE

MODELS

RS. 30,000 AND ABOVE

Find X

SAMSUNG

PARAMETERS

Galaxy S6

Galaxy S6 Edge

Galaxy A9 Pro

Galaxy Note 5

Display (inches/res)

5.1/ 1440 x 2560

6/1920x1080

5.7/1440 x 2560

5.1/2560 X 1440

5.5/2560 X 1440

5.8/6.2/2960X1440

Dimension (mm)

143.4 x 70.5 x 6.8

142.1 x 70.1 x 7

161.7x80.9x7.9

153.2 x 76.1 x 7.6

69.6x142.4x7.9

72.6 x 150.9 x 7.7

148.9 x 68.1 x 8.0/159.5 x 73.4 x 8.1

Weight (grams)

138

132

210

171

152

157

155/173

Processor/RAM

Octa core /3GB

octa-core/4GB

Quad core /4GB

Exynos 8890/4GB

Exynos 8896

Android 5.0.2

Android 6.0

Android 5.1.1

Android 6.0

Android 7.0

Storage/Expandable

32GB,/No

32GB/No

32GB/256GB

32GB/No

32GB/200GB

64/256GB

Rear/Front Camera

16MP/5MP

16MP/8MP

16MP/5MP

12MP/5MP

12MP/8MP

2,550

2,600

5,000

3,000

3,600

3000/3500

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/No

Yes/Yes

Yes/No

Yes/-

Yes

March, 2015

April, 2015

September,2016

August, 2015

March, 2016

April, 2017

26,990

34,900

32,490

40,900/43,900

32,900

38,900

53,00/58,900

Model

Operating system

Battery (mAh)

Music Player/FM Launch Price Rs.

www.mymobileindia.com

Galaxy S7

Galaxy S7 Edge

Galaxy S8/Plus

AUGUST 2018 I 129

MYGUIDE RS. 30,000 AND ABOVE

TABLETS

MODELS

RS. 30,000 AND ABOVE

PARAMETERS

SAMSUNG

SONY

VIVO

Note 8

Xperia Z5 Dual

Xperia X

Xperia Z5 Premium

Display (inches/res)

6.3/1440 x 2960

5.2/1080 x 1920

5/1920x1080

5.5/ 2160 x 3840

Dimension (mm)

162.5 x 74.8 x 8.6

146 x 72 x 7.3

143 x 69 x 7.7

Weight (grams)

195

156.5g

Processor/RAM

Exynos 8895/6GB

Model

NEX

APPLE iPad Mini 2

iPad Mini 4

6.59/1080x2316

7.9/1536 x 2048

154.4 x 76 x 7.8

162x77x8

200 x 134.7 x 7.5

203.2 x 134.8 x 6.1

152

181

199

331

298.8/304

QS 810/3GB

QS 650/ 3GB

QS 810/3GB

QS845/8GB

A7,M7/1GB

A8,M8/2GB

Android 7.1.1

Android 5.1

Android 6.0

Android 8.1

iOS 8

iOS 9

64GB/128GB/256GB

32GB/200GB

64GB/ 200GB

32GB/200GB

8GB/128GB/256GB

16,32GB/No

16GB,64GB,128GB/No

12MP/12MP/8MP

23MP/5MP

23MP/13MP

23MP/5MP

12MP+5MP/8MP

5MP/1.2MP

8MP/1.2MP

3,300

2,900

2,620

3,430

4,000

23.8w

19.1W

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/No

Yes/Yes/Yes

Dual SIM

Yes

Yes/No

Yes/-

Yes/Yes

Yes/No

September, 2017

November, 2015

July, 2016

November, 2015

July, 2018

November, 2015

Spetember, 2015

67,900

37,000

38,990

47,990

44,990

28,460 onwards

44,500

Operating system Storage/Expandable Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

TABLETS

MODELS

TABLETS

NEW

APPLE

ASUS

MICROMAX

iPad Pro 9.7-inch iPad Pro 12.9-inch iPad Air 2 with Wi-Fi WiFi/ Wi-Fi + Cellular WiFi/ WiFi + Cellular

ZenPad 8

LapTab

Galaxy Tab S3 9.7

Tab A

PARAMETERS

Model

SAMSUNG

9.7/2048x1536

9.7/1536 x 2048

12.9/2732 x 2048

8.0/1280 x 800

10.1/1280X800

9.7/ 1536 x 2048

8/800 x 1280

Dimension (mm)

240 x 169.5 x 6.1

305.7 x 220.6 x 6.9

209 x 123 x 8.5

259.2 x 175.4 x 9.2

237.3 x 169 x 6

212.1 x 124.1 x 8.9

Weight (grams)

437

713/ 723

350

1.1kg

429

364

Processor/RAM

A8X,M8/1GB

A9X,M9/2GB

"A9X,M9 /4GB"

QS MSM8929/2GB

Intel 4 Gen/2GB

QS 820/3GB

QS425/2GB

iOS 9

iOS 9.3

iOS 9

Android 5.0

Windows 10

Android 7.0

Android 7.1

16GB, 64GB/No

32GB,128GB,256GB/ No

32GB/No

16GB/-

32GB/64GB

32GB/256GB

16GB/256GB

8MP/1.2MP

12MP/5MP

8MP/1.2MP

8MP/2MP

2MP/2MP

13MP/5MP

8MP/5MP

27.3W

27.9 W

38.5W

4,000

7,700

6,000

5,000

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes/No

October, 2014

March, 2016

November, 2015

July, 2015

2,015

June, 2017

October, 2017

38,000

49,900 Onwards/ 61,900 onwards

65,900 nwards/ 85,900 onwards

12,496

10,999

47,990

17,990

Display (inches/res)

Operating system Storage/Expandable Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

130 I AUGUST 2018

MYMOBILE

Gallery

ERD Technologies Road Show, 2018

Sanjeev Bhardwaj, CMD, ERD Technologies

he three day 2018 edition of ERD Technology Road Show was held at Grand Hyatt, Goa from 22nd to 24th of June where more than 500

company’s distributors gathered to brainstorm and celebrate the rising success of India’s leading mobile accessories company – ERD Technologies

Pvt Ltd. As is the custom, the guests were welcomed with a rousing motivational speech by ERD’s founder CMD Mr Sanjeev Bhardwaj, followed by a host of technology talks and entertainment shows. To celebrate the event, the company announced the launch of 13 new powerbanks. The company also announced the addition of new product line –Quick Car Chargers and Quick Charger Power Bank. It is also working on PD (Power delivery charging) technology which comes up with Type C as well. The company also showcased their other vertical product range such as CCTV Power Supplies & LED Products. We bring you a pictorial collage of the ERD Technology Road Show here... n team@mymobile.co.in

www.mymobileindia.com

august 2018 | 131

Feature

battery Special

Top Smartphones with Powerful Battery under 10k By Nijhum Rudra

lthough people mostly focus on the optical department of a smartphone these days, one cannot ignore the battery as it is the main component that powers your entire device including the chipset, which further helps run the apps faster. Battery is considered to be the heart of a smartphone and is therefore slightly more important than other components. There might be a notion that a phone with higher price tag offers a powerful battery, but now things have changed. We present you some of the

top smartphones with powerful battery and other important features within the price of Rs 10,000.

InFocus Turbo 5

he phone is powered by a 5000mAh battery, which lasts almost two days upon a single

charge. It delivers up to 34 days of standby time, 50 hours of continuous music playback, and 23 hours of video calling. It has a unique reverse charging feature that can be used as a power bank option for charging other devices. Furthermore, the phone features a 5.2-inch HD (720x1280 pixels) display with 2.5D curved glass on top. It is backed by a quad-core MediaTek

MT6737 SoC along with a 3GBRAM/16 or32GB ROM. It sports a 13MP rear camera and a 5MP selfie sensor. The connectivity options include 4G VoLTE connectivity, Wi-Fi 802.11 b/g/n, Bluetooth, GPS, and FM radio. n

Moto E4 Plus

his smartphone is furnished with a huge 5,000mAh cell that offers an extraordinary two-day battery life with

average usage. It implies that people are not required to charge this phone every night unless they use it excessively. Users also claim that the battery backup is remarkable. Additionally, the phone also features a 5.50-inch touchscreen display with a resolution of 720 pixels by 1280 pixels at a PPI of 267 pixels per inch. Along with a 3GB RAM the phone is fueled by a 1.3GHz quad-core chipset. The optical department flaunts a 13MP rear sensor and a 5MP selfie sensor. n

Price: INR 8,999 (Via Amazon.in and Flipkart)

132 | august 2018

Price: INR 5,999 via Amazon.in

Xiaomi Redmi Note 5

he phone is fueled by a 4000mAh battery coupled with 5V/2A fast charging technology. The power adapter is said to have designed exclusively

for India that would endure power surges. It appears in two variant; 3GB

32GB/4GB 64GBRAM and is backed by an octa-core Snapdragon 625 chipset (clocked at 2GHz), coupled with the Adreno 506 GPU. The photography department is furnished with a 5MP selfie sensor along with LED selfie-light module and Beautify 3.0 beautification tech, and a 13MP rear sensor with

Feature

battery Special

an aperture of f/2.2, a 1.25-micron pixel size. n

Price: INR 9,999 via exclusively on Flipkart and Amazon India

Smartron t.phone

his dual-SIM handset packs a fastcharging technology that provides

full-day charge in just 90 minutes of time. It is powered by 5000mAh a battery that offers more than two days of power on a single charge. The connectivity options include 4G VoLTE, Wi-Fi 802.11 b/g/n, Bluetooth 4.1, GPS/ A-GPS, and Micro-USB with OTG support, accelerometer, ambient light sensor, gyroscope, and proximity sensor. Along with a 3GB RAM the phone is fueled by a n octa-core Qualcomm Snapdragon 435 chipset with four processing cores at 1.4GHz. The photography department comprises of a 5MP selfie sensor and a

Price: INR 7,999 via Flipkart

13MP primary sensor coupled with f/2.2 aperture and an LED flash. n

is its large lithium polymer

spite of heavy usage of apps, games and videos. The phone is backed

and is powered by a 4000mAh battery

by MediaTek processor with a

with 2A Fast Charge technology in-built. If

quad-core CPU at a clock speed of

you watch HD videos for quite a long time

1.25GHz. The phone operates on

the phone will run for approx 10 hours and

ndroid 7.0 Nougat coupled with its

5 minutes. Same as iPhone, the iVOOMi i2

AI-based Arbo virtual assistant. The

Lite is equipped with power saving modes to

connectivity options include Wi-Fi,

help the battery last longer. The additional

Bluetooth, A-GPS, and Micro-USB

features of the phone include a 5.45-inch

with USB OTG support as well

HD+ (720x1440 pixels) IPS Full View display,

as dual-SIM support with VoLTE

13MP primary camera, 2MP secondary

connectivity and FM radio. n

sensor. The phone operates on Android 8.1 MT6739 chipset. n

he major USP of this phone

lasts consistently for 1.5 days in

his phone measures 148.4x71.8x9.2mm

Oreo and is backed by a quad-core MediaTek

battery of 5000 mAh. The phone

iVOOMi i2 Lite

Panasonic Eluga A4

Price: INR 6,499

Price: INR 7,139 nijhum@mymobile.co.in

www.mymobileindia.com

august 2018 | 133

Gadget Corner

add-ons Seagate Fast SSD For on-the-go users

eagate, a well known manufacturer of storage devices, recently launched its Fast SSD compact

portable kit in India. The Fast SSD comes in two variants250 GB and 500 GB. They were earlier unveiled at CES 2018 in January. Seagate has, interestingly, given an introductory offer with a starting price of Rs 8,990 for the 250 GB and 10,990 for the 500 GB variant. This special offer is valid for a month on Amazon starting 16 July. After the promotional offer, the 250 GB Fast SSD will be selling for Rs 9,990 and the 500 GB one will sell for Rs 13,990. The Fast SSD offers a theoretical

It is available in the Black and Grey colour theme. The

data transfer rate of 540 MB/s, according to Seagate,

company says, the Fast SSD also allows users to mirror

and has a USB Type-C connectivity.

their files with the given folder syncing software. This

The portable Fast SSD is said to come with a shockresistant build and is also claimed to be lightweight.

may help the user to conveniently update their files on the SSD. n

Boat Rockerz 275 Wireless neckband-style earphones with immersive HD sound

oat Lifestyle has come up with the wireless

is said to provide powerful bass at a wide Frequency

neckband Boat Rockerz 275 earphones in India.

range of 20Hz-20kHz. The earphones utilize a gleaming

The Rockerz 275 wireless earphone comes with

housing, flexible headband and an in-ear design to create

Bluetooth Version V4.1 technology and premium CSR

a seal between the ear tips and ear canal. This provides

8635 chipset. The earphone also has

a locked-in, comfortable,

an Advance Audio Distribution Profile

noise-isolating in-ear fit for

(A2DP V1.2) and Audio/Video Remote

any activity while delivering

Control Profile (AVRCP V1.4) to provide

clear and dynamic sound, the

a standard interface to control oneâ&#x20AC;&#x2122;s

company said in a statement. The

device. The 150mAh rechargeable

Boat Rockerz 275 comes with IPX5

Li-Polymer battery in Boat Rockerz

rating, which means it is both sweat-

275 is claimed to deliver up to 10

proof and water-resistant. Also, the

hours of audio experience and

earphones can be connected with two

200 hours of standby. As per the company, the earphones can get fully charged in just two hours with the bundled USB

phones or two Bluetooth devices at the

Price: INR 3,990

same time. Their in-built vibration alert feature allows users to get instant call alerts.

cable. Also, they are claimed

The earphones are priced at Rs 3,990

to deliver 1-2 hours of run

and carry a one-year warranty. As a

time with just 20 minutes of

limited-time offer, the earphones

charging. The Boat Rockerz 275

134 | august 2018

are available at Rs 2,499 on Amazon India. n

MYMOBILE

RiverSong ACT HR Smart Band A valuable aid to keep you healthy

opular smart gadget brand RiverSong has launched a modern and contemporary-designed ACT HR smart fitness band that

provides key insights about the userâ&#x20AC;&#x2122;s fitness. Coined aptly as ACT HR, the band is a valuable aid to keep you healthy in todayâ&#x20AC;&#x2122;s harried lifestyle. Assistance is the key to maintaining a balance between self care and progress and the band adds a fun spin to that. ACT HR also comes with enhanced sensors to help monitor sleep, heart rate and empowers its wearer with an all-day activity tracker. The band entails a smart notification feature, has an inbuilt USB charger and facilities for incoming calls and messages as well as the alarm facility. The smart band sports sedentary reminder and the camera control that will help user to click pictures just by a little

Price: INR 1,199

Gadget Corner

add-ons

shake of the hand. ACT HR is water resistant, which one can use during heavy sweating exercise. The fitness tracker has the feature of heart rate monitoring, which calculates data of beats per minute (BPM) without interrupting the workout. It has 3-4 days of battery life and seven days of standby time. It is exclusively available on Flipkart and is connected via an app that can be downloaded from Google Play Store. n

Sound One SP- 40 Earphones Made for sports enthusiasts

ong Kong-based audio device manufacturer

The new earphones have a built-in 100mAh

Sound One has expanded its product portfolio

rechargeable powerful battery which is said to provide

in India with the launch of Sound One SP-40

up to 120 hours of standby time, up to 7-8 hours of

Bluetooth earphones. Sound One SP-40 comes with

talk time and 5 hours of music play time.

in-built MIC and support Bluetooth 4.1 for wireless

The Sound One SP-40 is said to have a nano-coating

connectivity. The device is said to be compatible with

that protects earphones from sweat and ensure more

iOS and Android smartphones and laptops. It comes

guaranteed life span. The sweat proof design with

with noise suppression technology for ambient noise

multiple ear tips comfortably fit inside auricles and

reduction.

stay in place, the company said in a statement. The headphones are available exclusively on Amazon. n

Price: INR 2,190

www.mymobileindia.com

august 2018 | 135

Gadget Corner

add-ons Astrum BT MS300 & MS400 Speakers Recreate theatre-like experience at home

xpanding its range of 2.1 speakers, Hong Kong-

theatre-like experience at home.

based new technology brand Astrum has launched

Connectivity options include USB and SD card. The

MS300 and MS400 in India. Designed in a modern

speakers are able to play music from MP3 player, PC,

frame, the speakers exude elegance. The speakers claim

TV, CD, DVD and other devices. Additionally, they come

to be able to deliver clear sound and powerful bass due

with a remote controller that lets you adjust important

to premium quality of drivers being used. The sub-

settings according to your preferences. The speakers

woofer of the Astrum MS300 consists of a 5-inch driver,

also come with the capability of playing FM Radio. Both

whereas the sub-woofer of the MS400 features a 5.25-

the products are available at leading retails and online

inch driver. The satellite speakers of both the variants

stores in India. n

are powered by 3-inch drivers. Additionally, both the speakers have a sound output of 40 Watts RMS, due to which the company claims users will be able to get a

Price: INR 4,890 (MS300); INR 5,690 (MS400)

Truvison Full HD TW3261 A soothing blend of style and functionality

ruvison’s latest LED TV ‘TW3261’, features 32inches of Full HD screen with the true combination

of colour, brightness and detail to every visual, enriching your visual experience. Full HD TW3261 is soothing blend of style and functionality with slim design, narrow bezel and smooth finish which adds an aesthetic appeal. With 1080 pixel & dynamic contrast ratio of 300000:1; experience the brightest and darkest efficiency with its picture enhancement function. The TV is designed with the revolutionary Cornea Technology, reducing the strain affecting your eyes, & also adjusting the screen to ideal color aspects. The 32inch TV comes equipped with advanced sound quality –‘Clear Voice-2 Technology’ that evenly

Price: INR 11,990 • Inbuilt with Cornea Technology • Enhanced Audio Quality with SRS Technology • Low energy consumption with Energy saving feature

136 | august 2018

distributes the HD sound around every corner where it is placed. The TV also has 2 x USB ports, along with USB to USB copy function, to allow you stream movies and music from your Pen drive or HDD conveniently. So enjoy operating your smart devices on a bigger, brighter and clearer screen. n

MYMOBILE

Boult ECHO True Wireless In-ear Headphones A nice combination of style and latest acoustic engineering

cho by Boult Audio is specially made for the true audiophiles who are looking to get past the

traditional wires and headphones. Echo is enabled with a touch mechanism which is both convenient and intelligent. Deep bass, ergonomic design and fit all in one lightweight ear piece is sure to make a style statement and give you the complete freedom from wires. Echo delivers a dynamic bass and a smooth

high fidelity audio to let the user enjoy music fully.

balance of treble. This product is a true example

The earfins and the silicone eartips provide the user

of how strong and efficient the CSR8635 chipset

with supreme comfort and a perfect fit so that the

is, along with the neodymium drivers these pods

pods do not fall, even during workout or dance. The

produce a great synchronised sound fit for all music

echo pods are also IPX4 certified making them sweat

tastes.

proof and fit for long hours usage. n

Gadget Corner

add-ons

Due to the ergonomically designed shape the

Price: INR 2,249

sound travels straight to the ear canals and delivers

Jabra Elite 25e Best-in-class battery for wireless calls and music

he Jabra Elite 25e takes your calls and plays

comfort for all-day use. And by enhancing the fit

your music throughout the day, wherever

with EarGels, you also gain better sound for calls

that may take you. With an unrivalled 18 hours of

and music. One can optimise oneâ&#x20AC;&#x2122;s time at the touch

battery time, Elite 25e gives you the freedom to

of a button. The Jabra Elite 25e features a voice

stay connected.

button that instantly connects you to Siri or Google

With a wind-protected microphone and weather-

Now. n

resistant durability, the Jabra Elite 25e delivers outstanding call quality in all weathers â&#x20AC;&#x201C; allowing you to ignore the elements but not the conversations you need to take part in. And by innovating neckband design, the Jabra Elite 25e now provides added

Price: INR 3,699

august 2018 | 137

Gadget Corner

add-ons Digitek 3 Axis Smartphone Gimbal Stabiliser For a professional approach to mobile photography and video

igitek, a market leader in photographic and

Bluetooth, the shoot function can work in the photo and

smartphone accessories, has come up with a photo

video mode depending on the clicks. The status indicator

and video control device - 3 Axis smartphone gimbal

signals the stabiliser and battery usage conditions and

stabilizer in India. This device is claimed to deliver high

the action that the user needs to take. The equipment

accuracy and fine quality professional grade photos and

is also added with a joystick which is said to facilitate

videos. It comes with several features such as its in-

smooth and exact movements of the gimbal.

use charging functionality which allows the device to

The stabiliser operates in three versatile modes i.e.

be used even when it may be running low on charge.

pan & tilt follow mode, pan following mode and lock

The smartphone being used for photography and video

mode. When the device is used with the stabiliser app,

making can be charged while in use, thus there is no

more features like face tracking, time lapse functions,

downtime required. The Power On/Off touch options are

smart object track, panorama shooting, zoom control etc

loaded with functions to switch between the front and

are made available. The device is said to be compact

back lenses i.e. photo and video modes, with two and

and portable for the convenience of use. The product

three clicks respectively, besides being used for its usual

is available at Amazon and mobile acccessories outlets

operations.

across the country. n

When the mobile and stabiliser are connected through

138 | august 2018

Price: INR 10,995

MYMOBILE

Beyerdynamic Amiron Wireless Bluetooth Headphones Sound just got personal

xpanding its range of headphone products in

they put the headphones on. Additionally, the

India, German audio equipment manufacturer

app also allows users to keep a track of their daily

Beyerdynamic has launched Amiron Wireless

listening habits. The MIY app is available for both

Bluetooth headphones which were earlier showcased

Android and iOS smartphones.

at the CES 2018 at Las Vegas in the US.

In terms of the technical specs, the headgear

The Amiron Wireless headphones use the

has touchpad integrated on the right ear cup along

companyâ&#x20AC;&#x2122;s own Tesla transducers technology, which

with a built-in microphone. The headphone bands

they claim will be able to provide you with a flawless

are made up of the Alcantara material to ensure

sound experience. To ensure a premium experience,

maximum wearing comfort. The headphones come

the headphones come equipped with all of the latest

with a nominal impedance of 32 ohms and have a

codecs such as the Qualcomm aptX, aptX LL, aptX

frequency response of 5-40,000Hz. The headphones

HD, and the Apple Advanced Audio Coding (AAC).

weigh 380gm and have a 100 dB nominal sound

Beyerdynamic has worked with the Germany-

pressure level. They come packaged with a 3.5mm

based Mimi Hearing Technologies to design and set

detachable cable, a USB Type-C cable and a hard

up the mechanism of these wireless headphones.

case. The wireless headphones are available across

The Amiron Wireless headphones are supplemented

e-commerce platforms. n

Gadget Corner

add-ons

by the MIY app, which helps the consumers in setting a particular sound profile according to their preferences and hearing capabilities. The audio profile after being customised is then stored within the headphones to provide the users with the same experience every time

Price: INR 59,990

august 2018 | 139

Gadget Corner

add-ons AI-powered Smart TVs by LG Watching television becomes even more exciting!

ringing Artificial Intelligence to TVs in India, LG

Interestingly, there is also a two-way Bluetooth

Electronics recently launched 25 televisions under

feature which lets users connect the TV audio to a

different categories like OLED, Super UHD, UHD and

wireless device, and also connect their smartphones to

Smart TVs – all running on ThinQ AI platform. LG’s

the TV to listen to music.

ThinQ AI TVs start at Rs 32,500 (32-inch) and goes up to Rs 29,49,990 (77-inch) across all models.

The OLED TVs are powered by Alpha 9 processor, while the Super UHD TVs run Alpha 7 processors under

LG ThinQ AI’s primary feature is voice control

the hood. LG says that the new Alpha 9 processors are

capable of producing images at 120 frames per second

says that its AI-powered TVs not only understand fixed

for sports and action movies.

voice commands but also the intent of query before

LG’s OLED and Super UHD TVs are equipped with

providing a search result. The TVs are also equipped

Dolby Atmos 360-degree sound, Dolby Vision, and

with over 800 commands which work without internet

supports the full palette of HDR including advanced

connectivity.

HDR, HDR10 Pro and HLG Pro.

LG ThinQ AI also features ‘Mobile Connection Overlay’

The newly-introduced TVs are accompanied by the

which allows users to view the same content on their

company’s ‘Magic Remote’ which features single click

smartphones and the TV simultaneously. Users can also

access, universal control, scroll, point and click, and

access Google Photos and Google Drive on the TV.

more. n

140 | august 2018

MYMOBILE

Gadget Corner

add-ons

iBall CompBook M500 Targeted at professionals for everyday work

omestic consumer electronics brand iBall has

The all-new iBall laptop boasts of anti-virus defender

launched the CompBook M500, a new laptop

and a power-saving feature. There is also support for

targeted at business users. It comes in two options. The

Microsoftâ&#x20AC;&#x2122;s digital personal assistant Cortana.

iBall CompBook M500 with Windows 10 Pro operating

Talking about the PC storage, the CompBook M500

system comes at a price tag of Rs 18,999, while the one

has been launched with 32GB of built-in storage. It

running on Windows 10 Home costs Rs 16,999.

includes an optional hard drive that enables the user to

The iBall CompBook M500 features a 14-inch IPS

affix either a hard disk drive or an SSD which supports up

screen display. It is powered by the Intel Celeron Dual

to 1TB of storage. A 38Wh battery powers the laptop and

Core processor with a speed of up to 2.4 GHz and packs

the company claims that it will keep the laptop running

with 4GB RAM. The company claims that the M500

smoothly for 5.5 hours and support 23 hours of audio

boots-up quickly even with heavy duty work. This laptop

playback.

is fitted with two USB input ports and a mini HDMI of

The laptops come in a glossy Cobalt Blue colour, and

version 1.4a. There are also dual-speakers which claim to

are said to be available at all leading retail stores across

deliver a sound that is clear, crisp and resounding.

India. n

www.mymobileindia.com

august 2018 | 141

Gadget Corner

add-ons

Fanzart Melody Fan A ceiling fan equipped with Bluetooth speakers and LED light kit

anzart, Indiaâ&#x20AC;&#x2122;s very own exclusive brand for designer fans, has launched a contemporary ceiling fan called Melody,

which comes equipped with Bluetooth speakers and an LED light kit. The company says itâ&#x20AC;&#x2122;s an all-rounder entertainment device that keeps your room cool and helps you unwind to the music of your choice. The angular blades on the Melody offer 3X Airflow and it is engineered to deliver sound with Whisper Quiet Technology. The company has stuffed in a 10W speaker and it projects music throughout a room. The bright ring LED light set around the speaker offers a mellow ambient white light setting. The Melody can be paired with any Bluetooth device. Additionally, the designer fan comes with an infrared remote control for wind speed/light and fan settings. This contemporary, high-tech fan is available across over 40 franchise stores of Fanzart, as well as on Amazon. n

142 | august 2018

Price: INR 29,990

MYMOBILE

add-ons Sony MP-CD1 Mobile Projector Now you can transform any surface into a wide screen with the pocket-sized device

ony India recently introduced a portable MP-CD1 mobile projector, which fits in the palm of your hand

and is capable to project content up to 304.8 cm in size from a distance of 350 cm. This pocket-sized projector

Automatic keystone correction technology. The content

weighs 280.6 gram and can instantly transform any

when projected from an angle or onto an uneven surface

surface into a wide screen.

gives outstanding viewing experience without any manual

The MP-CD1 claims to enhance brightness levels to

alterations. It also comes with a standard tripod socket,

reduce motion blurring and noise and ensuring optimum

located on the underside of the device to facilitate

performance. It is equipped with Texas Instrumentsâ&#x20AC;&#x2122;

projection at any angle, such as ceilings.

DLP IntelliBright technology that intelligently manages

The HDMI and USB ports on the MP-CD1 accept a

brightness and power consumption. It has a compact and

variety of media-streaming devices, smartphones, laptops

unique design, which allows it to minimize heat while

and gaming consoles to ensure smooth presentations

still maintaining high brightness in a pocket-sized form

without delays. The device also sports an optional HDMI

factor. It features a sleek aluminium body, so that you

dongle that enables wireless connectivity with a variety

simply slip the MP-CD1 into your briefcase or backpack

of devices or for watching streaming content from a

and be prepared for any outdoor event.

wide range of video sources. It comes with a speedy five

The ultra-mobile projector has a 5,000mAh built-in

second boot up time.

battery, enabling users to project clear, bright and

It is simple to charge the projector, as it can be easily

luminous images with up to two hours of projection time.

connected to a standard USB-C port, without a proprietary

To ensure a full-screen display without any

AC adaptor. Rated at 5V 3A, it can be charged quickly

distortion, the projector features the

anywhere with an AC outlet or power bank. The device can also serve as a USB charger for your other mobile devices. The MP-CD1 projector is available across all Sony Centers, Sony authorized dealers and major electronic stores. n

Price: INR 29,990

www.mymobileindia.com

august 2018 | 143

Gadget Corner

add-ons

iRobot Roomba 671 A Wi-Fi-enabled vacuum cleaner

uresight Systems, who are the official distributors

App and one can schedule

of iRobot products in India, have launched their

cleaning using the same.

all-new robo vacuum cleaner Roomba 671 in India.

The device is compatible

The Roomba 671 is a Wi-Fi connected robotic device

with smart home assistants such as Amazon Alexa,

that is built to navigate on itself for the floor cleaning

thereby enabling voice-controlled operations. The

purpose. The Roomba 671 is a disk-shaped vacuum

device is claimed to deliver a continuous cleaning

cleaning robot with 9.2 cms of height that should

action for one hour and automatically returns to its

enable it to easily navigate through difficult places. It

home base charging station to recharge or when the

also has a specifically-designed edge sweeping brush

home cleaning is complete.

to clean tight corners. The device is assisted with

Although it is priced at Rs 37,900, the launch

the home base charging station, its turbo-charging

price is kept as Rs 29,900 and it is the lowest priced

cradle, where it automatically docks.

product in the connected Roomba vacuum robots

The Roomba 671 has a 3-stage cleaning system

segment. In India, Roomba 671 comes with two

that comes with a powerful suction. Its AeroVac

years of warranty on the robot vacuum and one year

filter also uses tangle-free, multi-surface brushes

on the battery.

for removing embedded dirt beside dust, mites, and allergens. The Wi-Fi-enabled Roomba 671 can also be controlled while the user is away via its iRobot HOME

144 | august 2018

One can purchase the smart device via Amazon, iRobotâ&#x20AC;&#x2122;s India website, and iRobotâ&#x20AC;&#x2122;s offline retail outlets. n

Price: INR 37,900

MYMOBILE

Marshall Kilburn The Cherished Classic Soundbox

here is something about Marshall’s soundboxes which makes you fall in love with them at first

sight. And most likely it is its raw appeal reminding you of the wayward spirit of Rock N’ Roll era! The Kilburn portable active stereo speaker too takes the unmistakable look and sound of Marshall. Weighing 3kg, the Kilburn is a lightweight piece of vintage styled engineering. Setting the bar as one

detachable guitar-inspired leather strap that enables

of the loudest speakers in its class, the Kilburn is a

easy and stylish travel, wherever your journey may take

compact stout-hearted hero with a well-balanced audio

you.

which boasts a clear midrange and extended highs for

Powerful Sound: Kilburn features well-balanced

a sound that is both articulate and pronounced. The

audio that boasts powerful sound throughout the

analogue knobs allow you to fine tune the controls to

sound frequency. The clear midrange, extended highs

your personal preferences while the guitar-influenced

and deep bass seem to defy the laws of nature for a

leather strap enables easy and stylish travel.

speaker this small.

Perfect Your Sound: Kilburn’s top brass plate features

Long Lasting Battery: It has built-in rechargeable

controls for bass, treble and volume. The custom

4 x 3.7 V Li-io batteries, 2200 mAh giving up to 20

control analogue interaction knobs allow you to fine-

hours of uninterrupted sound, means the jams will be

tune to the exact sound you desire.

kicking for as long as your are.

Classic Marshall Design: With its iconic gold script

Input & Cable: Inspired by the golden days of

logo, gold piping, vinyl casing and vintage-inspired

rock’n’roll, this coiled double-ended stereo cable

fret, the Kilburn is an instant rock ‘n’ roll classic. Its

with two 3.5mm plugs is a modern take on the classic

devilish good looks draw inspiration from over 50 years

telephone guitar cord cable. Kink-free and extendable,

of Marshall design.

it’s your music device’s connection to a world of great

Guitar Inspired Carrying Strap: The Kilburn has a

www.mymobileindia.com

Gadget Corner

add-ons

sound. n

august 2018 | 145

Gadget Corner

add-ons Fugoo Sport Bluetooth Wireless Speaker The top notch sporting sound-box for go-anywhere!

here’s nothing better to pump you up on the field of life than great music. Whether it’s surf, turf, sand,

snow, or just plain dirt, you need a wireless speaker that can keep up with your active lifestyle. Fugoo Sport is the ultimate teammate, surf buddy, snow pal, or beach bum. Ready to go anywhere, ready to do anything. Catch the wave, take the ride—with the best portable beach speakers on the scene: Fugoo Sport. The Fugoo Bluetooth wireless speakers bring together numerous leading features that make it easily fit into the most active of lifestyles. The line combines the highest levels of audio fidelity, durability, portability, and personalized style, so music lovers can enjoy it anywhere they go including mountain bike riding, snowboarding, by the pool, a dusty job site, or a rainy campground.

Audio • Six proprietary, custom-designed acoustic drivers • Two 28mm neodymium tweeters • Two 39mm neodymium aluminum domed mid/ woofers • Two 43mm x 54mm passive radiators • Drivers face all directions, with an 8-degree upward tilt for better dispersion • Full Range Frequency Response: 60Hz - 20KHz • Supports aptX codec for high-quality Bluetooth stereo sound

Price & Availability: Currently available online for INR14,999

146 | august 2018

Especially notable is the incorporation into one product of numerous best-in-class features that are not available from any other company in the market today. 40 Hour Battery Life: A full day and a half is a long time. Fugoo Sport lasts even longer than that. With a 40 hour continuous battery life, Fugoo speakers are sure to keep the action going as long as possible. And no, that’s not a typo. 40 hours. 360° Sound: With speakers on all four sides, your Fugoo Wireless Speaker delivers pristine sound in all directions. The upward tilt of the speaker puts everyone in the sweet spot. So simply place your speaker in the center of a room and fill any space with sharp highs, bassy lows, and allaround premium audio. n team@mymobile.co.in

MYMOBILE

Exclusive

Vantage Point

Mobile Retail: High time to embrace omnichannel marketing!

By Sanjeev Bhatia one are the days when the phrase “just a call away”

benefit from the unifying experience offered by smartphones and

was used to express the close proximity and instant

revamp their existing e-commerce interactions by introducing user-

availability. Presently, it is the era of on-the-go, where

friendly apps.

people live their lives that move with clicks. A lot of it

Role of Apps in omnichannel marketing in retail: Interestingly, the

has happened because of the drastic transition of mobile phones

transcending of mobile phones into smartphones also ushered in

into smartphones that has also changed the way of communication

the concept of applications, commonly known as ‘apps’. With apps

and interaction, acquiring knowledge and information, consuming

enabling seamless transfers between online and offline channels,

media, and purchasing behavior. As a result, it has not only raised

their development has played a major role in attaining the shift from

the bar of competition in the market but also made it necessary to

offline to online mode.

leverage the technological advancements to stay abreast. Hence,

According to the reports, the mobile commerce even in the

it has become important for the retailer to understand and use

regions like the Middle East and Africa are dominated by apps so much that they contribute to nearly 70 percent of the mobile transaction, while rest is covered by the mobile website. As per the consumers, the pre-downloaded apps provide them a quicker access to the products as compared to mobile web. Additionally, the apps also enable them to get structured experiences such as a convenient checkout. Resultantly, these regions have recorded five times high conversion rate on shopping apps than on the mobile web. Meanwhile, to the retailers, the apps provide with a huge database that they can use to refine their services and strengthen their hold in the market. The data collected by apps can help the retailers to gain insights into consumer behavior and buying pattern across channels which can further be used to put up promotional content and engagement campaigns as per the specific needs of each channel, to better the business. In this regard, a study by the Harvard Business Review identified that omnichannel customers spend an average of 10 percent more

omnichannel marketing to increase their sales. By definition, omnichannel marketing can be explained as the use of multiple channels by the retailers to reach to the consumers

every time they shop online than single-channel customers, thereby implying that online shoppers not only brought more items but also remained loyal to the online channel.

and further expand their consumer base by offering them a

Apparently, these figures and reports have highlighted the

seamless and holistic retail experience. Amidst, the evolution of

importance of collecting data and using them to keep the

smartphones has offered lucrative scope as reports have underlined

consumers engaged with the mobile apps. Amidst, it is essential

noticeable changes in purchasing behavior as they experimented

for the marketers and the retailers to work alongside and build

with online shopping due to the evolution of smartphones. Hence,

strategies and plan not only to improve the customers’ experience

many experts have concluded that mobile phones are the most

but also keep luring them to seal the deal. Alongside, it is also vital

potent omnichannel device.

for them to realize and recognize the great scope of growth offered

In the past, every time retailers and brands have talked about omnichannel and multi-channel, they have either missed or

by the ongoing evolution of omnichannel marketing spearheaded by augmented reality and immersive experiences. n

overlooked at mobile as the true omnichannel device. However, with mobile phone becoming much more than a just a communicating device, retailers are gradually realizing the nuances it holds as an omnichannel device. As a result, they have shifted their focus to

148 | august 2018

The author is Co-Founder of Onlymobiles.com. OnlyMobiles owns over 100 retail mobile outlets and has recently forayed into online sales too.

MYMOBILE

RNI REG NO. DELENG/2005/15033 DL (ND) : 11/6100/2018-19-20 Posting Date 26th to 31st every month Publishing Date : 22-07-18

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