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Spotlight Huawei Mate 20 Pro

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Editorpage

firstcall

obile handset and its components manufacturing eco-system is undoubtedly considered to be the Champion segment under

EDITORIA L

the “Make in India” flagship initiative of

Pankaj Mohindroo |

the Government. From a mere 3 operational

Haider Ali Khan | Deputy Editor

manufacturing units existing in the year 2014 to establishment of approx. 268 unique manufacturing units as per the last count

Editor-in-Chief

Ramesh Kumar Raja | Assistant Editor Nijhum Rudra | Correspondent

during 2018, this sector has come a long way through. The new manufacturing eco-system so established has already generated approx. 6.7 lakh jobs and therefore new socio-economic avenues for the youth and citizens. From a historical perspective, the rise of the handset

DE S I G N Ajit Kumar Parashar | Sr. Graphic Designer

manufacturing activity under the “Make in India” initiative

M AR K ETIN G

signifies based on this fact that despite the mobile handset

Puja Mohindroo | Manager - Business

manufacturing activity which had dropped to 58 Million

Sandeep Kumar | Sr. Manager – Marketing

units in the year 2014 valued at INR 18,900 crores rose to a gigantic scale to clock 225 Million units and valued at INR 1,32,000 crores in 2017-18. During this process India went past Vietnam to become the 2nd largest handset manufacturing nation globally after China. Apart from successes achieved in the manufacturing front, it is also an appreciable fact to mention here that today India is

O P ERATION S K. Rajagopalan | Advisor-Legal, Accounts & Administration Deepak Kohli | Sr. Manager – Accounts Varun Lama | Sr. Manager – Human Resources

the 2nd largest smartphone market in the world after China. Recently India dislodged USA to achieve this feat to become the No. 2 smartphone market globally after China. This fact clearly summarizes India’s rise as the fastest growing smartphone market in the world giving

CIRCU L ATION B. G. Mathur | Manager- Production & Circulation

rise to innumerable opportunities in app eco-system, job

AD V I S ORY B OARD

generation etc.

Bejon Misra

Finally, the New Year 2019 has arrived andwe expect

Rajan Mathews

it to be better than the previous year. There will be new

S.D. Saxena

technologies and innovations coming in this year such

Subhash Chandra

as Foldable and Dual Display. This year would also be

Sunil Dutt

interesting to see how the new sub-brands will perform

Sonu Bhasin

against the established giants of the market.

Uvaraj Natarajan

Happy Reading! n

G ET IN TOUCH Editorial : haider@mymobile.co.in Marketing : sandeep@mymobile.co.in Circulation : bgmathur@mymobile.co.in Phone : 011—46206161 Fax : 011—41520637

Edited, published, printed and owned by Pankaj Mohindroo, Published from Flat No. 25, First Floor, Shankar Market, Connaught Place, New Delhi – 110001. Printed at HT Media Ltd. Plot No. 8, Udyog Vihar, Greater Noida, Uttar Pradesh - 201306

Pankaj Mohindroo editor-in-chief

04 | january 2019

The publishers regret that they cannot accept liability for errors and omissions contained in this publication, however caused. The opinions and the views contained in this publication are not necessarily those of the publishers. Readers are advised to seek specialist advice before acting on information contained in this publication, which is provided for general use and may not be appropriate for the reader’s particular circumstances. The ownership of trademarks is acknowledged.

Volume XIII, Issue XII, january 2019

MYMOBILE

contents

46 Style Notes

India Second Most Spammed

Country in 2018

10 letters 12 Cell Speak 13 Rumor Mill 14 Newsbits 18 big NEWS 29 Just In Get a close look at new

46 Chief Speak

Yogesh Bhatia – MD, Detel

TRANSSION India

Ameen Khwaja - Founder and

CEO, PTron

Consumer Insight 50 Attractive Financing Schemes and Keenness to Explore Latest Sartphone Purchase

Spotlight 44 Expectations 2019 48 Huawei Mate 20 Pro

06 | january 2019

Director, Western Digital India

market

Prospects Of Xiaomi In India?

Khalid Wani – Channel Sales

Arijeet Talapatra – CEO,

Features Driving New

Is Realme Going To Slay The

Sarabjeet Singh Saluja – CEO,

GIGIL Resources

mobile devices now in the

40 Lead Story

Smart Wearables Market on

The Burntest 54 ASUS ROG Phone 57 Riversong Wave O2 58 Redmi Note 6 Pro

Upswing

App engagement on the rise in

India

Face to Face 52 Ramashish Ray – CEO and Country Head, Meizu India

60 Honor 8C 62 TECNO Camon iClick 2 64 Infinix Note 5 Stylus 66 Realme U1

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Mobile Phone & Telecom Specialist

Delhi

Mumbai Chennai Hong Kong Services Information AIR CHARTER & FREIGHT

3PL

BATTERY MOVEMENT BY AIR

Domestic Transport

International Freight

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Head Off: R-551, New Rajinder Nagar, New Delhi - 110060. Contact Info: +91 (11) 451 55555 Our Locations: 8 New Delhi 8 Chennai 8 Mumbai 8 Hong Kong

8 Shenzhen

What's Inside

contents

By Invitation The year full of actions for

Telecom Infrastructure Industry – Tilak Raj Dua, DG, TAIPA

How Yoga has come of age

in the era of smartphones – Dr Varun Veer, Yoga Expert

Refurbished phone market

poised for growth in India in

landscape – Aprameya CEO, Vokal

How the vernacular market is

changing India's internet

feature and price list of mobile devices

84 Feature Transform your Budget Phone into a Premium one!

86 Market Insight Feature Phones Are Still

111 Add Ons The latest and the best of gadgets and accessories, from earphones and Bluetooth speakers to Smart bands

Relevant

2019 – Soumitra Gupta, CEO, Togofogo

89 My Guide The most comprehensive

Radhakrishna, Founder and

122 Vantage Point

87 Apptastic

Happy New Year 2019!

Vowelor - Book lovers now

The Year of Challenges and

have a reason to rejoice

Clarity

89 82

80 Total number of pages = 124

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DECEMBER 2018  Rs 100

YOUR GATEWAY TO THE WORLD OF MOBILITY

FACE TO FACE P. Sanjeev Vice President, Sales, Huawei, Consumer Business Group

A No tc Year! h

for those who want to get

Industry Insights always

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useful and correct

come handy. An ideal tech

team for their continuous

information.

magazine should follow your

effort to provide the unique

footsteps.

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Rajesh Uttamchandani Director, Syska Group

THE A TO Z OF

INDUSTRY INSIGHT Mobile Manufacturing under Make in India – The Myth and Reality!

My Mobile has been

and technology domain. What I like the most as a

associated with me since I

The December issue was

reader is the Burn Tests as it

was in my college and has

well elaborated and very

gives an overall comparison

been a part of my growing

timely as were quite

of the devices. Thank you so

up. I am very fond of this

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My trust and passion of

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reading My Mobile keeps on

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young age, I have been

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Google Pixel 3 XL, Lenovo K9, BlackBerry KEY2 LE, Honor 8X, Asus ZenFone Max M1 & L1, Intex Pulse BS10 and many more…

2018

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properly researched one.

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section of the magazine is very helpful, especially for a

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all the information about the

price range at the same

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gadgets, mobiles and apps

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from My Mobile magazine. The unmatched quality of

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ecosystem which you guys deliver through the magazine and it’s simply brilliant. I really likedreview of OnePlus 6T in your burn tests. Majority of readers or the users might not be aware of the whole insight about any latest mobile or technology but what we get from it, which is very helpful and deep. It is a must have

10 | january 2019

—Neel, Kolkata

Lucknow

e ave th

dh nes an

ream in a d ellpho c y e t k u o o st zy ab ew lines? an als n the late e a r c c d u n f o u hav o a Are y al to pen a for news our hands u think yo o y ti se poten have a no rave to lay t them? If y CV to ile, r u c u Do yo e? Do you world abo . Rush you in My Mob e e in ou headl and tell th king for y your nam o e s o e o l gizm u, we are n to s e.co.i ine. o l i y b n i o it az ym e mag r@m edito best mobil India’s

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Quotes

cellspeak “This (GSAT-11 satellite launch) is a revolutionary step in the field of communications. Primarily, BharatNet program will get a big boost in North East and hilly regions, with high-speed data would be made available” —Manoj Sinha Union Telecom Minister, at an event in New Delhi

“In this new world, data is the new oil. And data is the new wealth. India’s data must be controlled and owned by Indian people and not by corporates, especially global corporations”

—Mukesh Ambani, Chairman, Reliance Industries Ltd, speaking at Republic Summit in Mumbai

“Our associations with sports, entertainment and lifestyle that connect with our primary target audience, will continue in India as we see it as one of the largest markets for our products” — Charles Wong, President, Oppo India, talking to a business daily

“We are in talks with various handset companies for 5G devices. Most of the OEMs are already on board and started work. We had also announced global telco partnerships with OEMs across the globe” — Jim Cathey, President, Asia Pacific & India, Qualcomm International, in an interaction with a news portal

12 | january 2019

“The number of social media URLs blocked/removed during the last three years under the provisions of rule 7 Section 69A of the IT Act 2000 are 587, 964, 1,329 and 2,388 for 2015, 2016, 2017 and 2018 (up to December 31, 2018) respectively” —S S Ahluwalia, Minister of State for Electronics and IT, in a written reply to the Lok Sabha MYMOBILE

Rumour Mill

Talk

Microsoft’s foldable smartphone may launch this year The much talked-about foldable Surface phone by Microsoft, codenamed “Andromeda”, may hit the market this year only, according to a new book titled “Beneath a Surface”. The book by journalist and tech blog Thurrot.com collaborator Brad Sams, which started shipping on November 29 last year, covers how Microsoft built the Surface brand and also details some of the upcoming Surface products. ‘Beneath a Surface’ tells how the Redmond, Washingtonheadquartered software giant made its hardware dreams a reality by turning “a failure into a fortune”. Surface Phone enthusiasts earlier this year ran a petition on “Change.org” to persuade Microsoft to reverse its reported decision to cancel the dual-screen computing device. But the new book suggests that “Andromeda”, a foldable device that is a phone and a tablet, could be in the hands of the people this year itself. The book suggests that Andromeda could be

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in Tech Corners

a bit larger than the “pocketable” design seen in the patents.

You may get a hint of Oppo’s foldable phone at MWC 2019 Following the footsteps of Samsung, Huawei and LG, Oppo could also have some news on the front of its foldable devices at the MWC, which takes place in February 2019. According to reports, the company’s product manager indicated they will have more news around a foldable smartphone. Oppo product manager Chuck Wang was quoted as saying, “We know that brands such as Samsung and Sony are working on a foldable phone. You can also expect more news from Oppo, perhaps at MWC.” Of course, the statement by itself is not a confirmation that Oppo will introduce or showcase a foldable phone at MWC 2019. However, the company could give a glimpse of its future product. A recent patent was also spotted for Oppo, which shows that the company is working on a foldable phone.

Samsung Galaxy A10 likely to sport in-display fingerprint sensor Samsung is reportedly working on a new smartphone under its Galaxy A-series, dubbed Samsung Galaxy A10, which is said to be the company’s first to sport in-display fingerprint sensor – similar to OnePlus 6T, Huawei Mate 20 Pro and Oppo R17 Pro. If the reports are to be believed, the Galaxy A10 is also going to come with Qualcomm’s Snapdragon 845 processor. It will be the first time Samsung will be using this processor in its Galaxy A-series which is known for stripped-down features from the flagship Galaxy S and Note-series. It’s likely that Samsung Galaxy A10 may debut before the company’s flagship phones. It’s worth noting that Samsung had considered using in-screen fingerprint sensor on its previous flagship phones, Galaxy S8 and Note 8. At one point, even Apple was also rumoured to use in-screen fingerprint sensor on its iPhone X. n

team@mymobile.co.in

january 2019 | 13

What’s Up

newsbits Google Pixel 3 gets support for Reliance Jio, Airtel eSIM in India

Snapdragon 855 processor earlier last month. The processor is a 7nm design chipset, which has the same fabrication process as the Apple 12 Bionic chipset and Huawei’s Kirin 980 processor. It will have 5G support thanks to the Snapdragon X50 modem, which can support a maximum download speed of up to 2Gbps.

Google has come up with eSIM wireless service on its Pixel 3 smartphone with Reliance Jio and Airtel telecom carriers in India. Google was the first smartphone vendor to support built-in eSIMs with its Project Fi -- now called Google Fi -- network in 2017. “Sprint in the US, EE in the UK, Airtel and Reliance Jio in India, and Truphone and Gigsky in various countries will also roll out eSIM support for Pixel 3 in the coming months,” Kerrie Lenhart Hogan, Director, Partnerships at Google, said in a statement recently. Pixel 2 was the first major smartphone with eSIM -- an embedded SIM that lets you instantly connect to a carrier network with the tap of a button. With eSIM, users can connect across devices in the Google ecosystem -from Android smartphones to Chromebooks to Wear OS smartwatches.

OnePlus to migrate data to Indian servers

Xiaomi unveils 5G version of Mi Mix 3

Xiaomi showcased its 5G variant of Mi Mix 3 smartphone at an event in China recently. Mi Mix 3 was launched in the country in October last year, though its 5G variant is expected to be commercially available only this year. Xiaomi Mi Mix 3 5G model is powered by the Snapdragon 855 processor, which is 5G-ready, while the non-5G variant has Snapdragon 845. Xiaomi demonstrated web surfing as well as live video streaming on 5G network on Mi Mix 3. Qualcomm officially unveiled its flagship

14 | january 2019

Seeking to assuage the government and consumers over data privacy concerns, OnePlus has decided to shift all data of Indian consumers to servers located in India. It said that the company is creating a global company facing the world. “We have taken the decision to relocate servers that house data of Indian consumers to India. All data of Indians are on Amazon web servers,” Founder CEO Pete Lau was quoted as saying in reports recently. On rising privacy-related concerns pertaining to Chinese devices, he said that the brand maintains a culture of openness and transparency. The premium handset maker will be among the first handset brands to launch a 5G smartphone powered by Qualcomm’s latest 855 chipset in 2019. Lau, however, said that Indian consumers would have to wait till 2020 for the muchawaited 5G smartphone, and its upcoming smart TV, divulging for the first-time probable timelines for India launches. Hangouts, the popular Google messaging app, to shut down for users by 2020

Google will shut its popular Hangouts

service for consumers by 2020, as per reports, citing sources aware of the product’s roadmap. Hangouts was launched as a replacement for Gchat in 2013 by the tech titan but has been losing features in recent years as the company has stopped updating the app and taken away SMS messaging. However, Hangouts still is a prominent chat option in Gmail on the web and the app also exists on the Google Play Store. Google Hangouts is a communication platform developed by the company which includes messaging, video chat, SMS and Voice over Internet Protocol (VOIP) features. “Last spring Google announced its pivot for the Hangouts brand to enterprise use cases with Hangouts Chat and Hangouts Meet, so the writing has been on the wall for quite some time regarding the Hangouts consumer app’s demise,” reports said. Trai’s DND app now lands on Apple App Store

The Telecom Regulatory Authority of India’s ‘Do Not Disturb’ app has finally gone live on the Apple App Store as well as iOS devices with the latest version of the software. In July last year, after the telecom regulator had threatened to ban iPhones from India’s cellular networks if Apple did not approve its DND app by January 2019, the smartphone company had announced that its iOS 12.1 would have an extension that would allow users to block unwanted calls and messages. DND, an anti-spam mobile app, was introduced in 2016 for Android. It requires users to grant permissions to access contacts and view text messages in order for users to report them as spam. However, Apple said this violates its policies on user’s data security and privacy. Apple had then said it would not modify its guidelines to allow any app access to contacts, see call logs or view text messages.

MYMOBILE

Apple Music comes to Amazon’s Alexa devices

In a rare move by the iPhone maker to broaden its service offerings to users of rival devices, Apple Music has come to Amazon’s Alexa-powered speakers. A statement from Amazon recently said Apple Music would be available (starting December 17) on Echo speakers in the latest sign of a truce between the two technology giants. “Music is one of the most popular features on Alexa -- since we launched Alexa four years ago, customers are listening to more music in their homes than ever before,” said Dave Limp, senior vice president of Amazon Devices. The move will help Apple, which has some 50 million paying music subscribers, ramp up its competition against market leader Spotify. Importantly, it will bring a key Apple service to consumers who do not have an iPhone or other Apple device, helping the California giant’s efforts to diversify its revenue base and reduce dependence on smartphone sales. Google launches ‘JioPhone competitor’ WizPhone WP006 at Rs 500

Tech major Google along with KaiOS launched the WizPhone WP006 feature phone at a recent Google for Indonesia event. The WizPhone WP006 runs KaiOS-the same operating system that powers the Reliance JioPhone -- and comes with Google suites of apps like Google Assistant, Google Maps, Google Search and others. The WizPhone WP006 has been launched

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in Indonesia at 99,000 IDR which translates to around Rs 500 in India. There is no official word as to whether Google will launch the same in India or not. The KaiOSpowered WizPhone WP006 supports 4G connectivity and is essentially a feature phone like the JioPhone in India. Interestingly, the device has been launched without any carrier contract. KaiOS runs on over 50 million phones across North America, Asia, Europe and Africa. Based on HTML5, KaiOS and the KaiStore will provide features like games, messaging, streaming apps, and social media to WizPhone users. Truecaller Pay set to cross 25 million users by end of March

UPI-based payment platform Truecaller Pay is expecting to bring on board 25 million users by March 2019, organically. The platform is currently witnessing up to 100,000 users linking their bank accounts on a daily basis, of which as much as 50% of the new users are experiencing UPI for the first time. To give a boost to this mission, Truecaller Pay has also recently tied-up with NPCI’s Bharat Bill Payment System that will encourage more users to make bill payments across utility services like electricity, water, gas, telecom and television recharge among others instantly. The platform is currently live with 60+ billers and is expected to have 125+ billers in a few weeks. In addition to this, Truecaller users will be able to make one tap bill payments from within its SMS notification feature, giving them a seamless payments experience. Lenovo dominates India’s tablet market in Q3 2018 Lenovo led India’s tablet market grew six

per cent in the third quarter of 2018, said a new report by CyberMedia Research (CMR). According to CMR’s “Tablet PC Market Report Review”, Lenovo had a 22

What’s Up

newsbits

per cent share while domestic tablet maker iBall was at the second spot with 16 per cent and Samsung was third with 15 per cent. The Indian tablet market clocked shipments of 0.83 million units while 4G tablet shipments recorded a 47 per cent sequential growth in the third quarter of 2018. “Lenovo continues to be on the first position in overall tablet market, and most of the tablets were 4G and 3G. Tab 4 series had the highest sale in Q3 2018. Major presence of Lenovo is in education sector and financial services,” CMR said in a statement. South Korean tech major Samsung’s position has declined quarteron-quarter (QoQ) in the overall market because it has adopted the same strategy in the last few quarters, the market research firm added. Helo collaborates with Alt News in fight against fake news

Vernacular social platform Helo has partnered with Alt News, a leading nonpartisan fact-checking partner authority, as part of its ongoing fight against fake news. This partnership involves a series of training sessions conducted by Alt News to equip Helo’s local content moderation team with

january 2019 | 15

What’s Up

newsbits their proprietary tools and methodology to identify and mitigate the threat of content from unverified sources. This strategic partnership is in line with Helo’s commitment to create a safe environment for the exchange of perspectives and information, given the personalized, localized vernacular content on its platform. Available in 14 vernaculars including Hindi, Telugu, Tamil, Malayalam and more, Helo bridges the information gap for Indians nationwide, narrowing the digital divide for the larger population communicating in their mother tongues. Facemoji Keyboard now supports 200 international, regional languages

Enabling more Indians to make their digital transition seamlessly, Facemoji now supports over 200 international and regional languages. These languages include multiple Indian vernaculars such as Maithili, Santhali, Dogri, Konkani, Bodo, Kashmiri and Assamese among others. Facemoji has now included all 22 scheduled Indian languages within its keyboard input application. The technology player is also working closely with regional institutions to improve its dialect accuracy for vernaculars. Doing so simultaneously allows it to suggest emojis, GIFs, and stickers to its users that are relevant to their conversation. Facemoji is a keyboard input application that enables its users to jazz up their conversation with over 1,200 contextual emojis, more than 1,000 stickers, and thousands of GIFs. The application also creates personalized avatars of its users by leveraging AR (Augmented Reality) technology. Do Mobile launches M31, M3 feature phones Do Mobile has launched two new feature

16 | january 2019

recently launched digital shows “Side Hero” and “Smoke” and a made-for-digital feature “Meri Nimmo”, directed by Bollywood hitmaker Aanand L. Rai. Rolling out over the next 18 months will be original digital series, films and short-form content. “We are looking to make more relevant programming for the right kind of audience set in the country,” Hussein said.

phones- M31 and M3 priced at Rs 769 and Rs 799 respectively. The devices sport a compact design that gives users a comfortable grip and allows convenient one-hand operation, along with the 1.8’ bright display that gives a clear and detailed view of the content on screen. They are equipped with rear camera. Both the phones also feature auto call recording facility that records both incoming and outgoing calls with perfect sound precision. Enabled with Bluetooth and GPRS, the phones offer easy access to the internet. With a battery of 800mAh (M31) and 1,000mAh (M3) and the memory which is expandable up to 32GB, the feature phones promise to enhance your multimedia experience. The phones come with a built-in LED torch. Eros Now to invest $70 million in original content

Video streaming platform Eros Now will invest $70 million in original content and roll out 100 new Originals, Eros Digital Chief Operating Officer Ali Hussein said in recent interview to Variety. He is a panelist at Singapore’s Asia TV Forum & Market. Eros Digital is an arm of Bollywood studio Eros International. “Over the last six to nine months, what Eros has made known to the rest of the industry is that we are looking to scale up our investment in the Eros Now platform,” Hussein said. The company

BSNL launches digital payments platform for customers State-run telecom operator BSNL has launched a new digital payment platform for its landline, broadband and fiber to home customers that will enable customer to pay the bills at nearby BSNL retailer

outlets. The company recently said that the country wide retailer network of more than 4,00,000 outlets has been integrated on this platform and the new system is an addition to the existing country wide network of customer service centers and online payment portal. Customers will be able to see the current bill details at any of BSNL retail outlets. Retail outlets will offer all services like SIM card, mobile recharge, GSM bill payment, landline, broadband and fiber to the home (FTTH) postpaid bill payment. Togofogo opens kiosk to provide buy-back and repair services

Togofogo, an online marketplace for buying and selling of pre-owned and refurbished smartphones and laptops, has announced

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the opening of its first kiosk at Pacific Mall in Ghaziabad, Uttar Pradesh. Through this kiosk, Togofogo is focusing on its services – ‘Togofogo-SellnCash’ and mobile repairs at doorstep – ‘Togofogo Repairs’. At this kiosk, any individual can sell their old phone by providing information like model name, IMEI number. The technical expert would then evaluate the physical condition of the device to quote the best price. The customers no longer have to search and wait for a potential buyer or settle for a price less than what they deserve. For the repair services, the field technical experts from Togofogo’s trusted vendor Aforeserve will enable right evaluation of customer pain points and offer the best assistance at the best price. Hubhopper Original gives Indian storytellers a voice

While becoming a podcaster is now easier than it has ever been, many independent creators, especially those who belong to small towns in India, still struggle with the process in spite of having the best of ideas for their content. Started in 2018, Hubhopper, an AI-enabled content aggregator and the largest podcast directory of the country, is now offering a solution to this by introducing ‘Hubhopper Original’. Through this program, Hubhopper will provide independent and small-town podcasters with all the assistance needed in the making and distribution of a podcast. In order to become a podcaster, one essentially needs to have unique content and good oratory skills. Hubhopper has launched this new program with an intent to provide a solution to these podcasters, or ‘partners’. The podcast major has launched Paranormal Reality in association with Jay Alani, one of India’s most renowned paranormal investigators from Patna. Microsoft opens up Azure Machine Learning Service to developers Microsoft is opening up its Azure Machine Learning Service for data scientists and

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developers so that they can use the Cloudbased offering to quickly create and train Machine Learning (ML) models, and then deploy them in production. The Azure Machine Learning Service was first made available in preview in September last year, and will become generally available starting February 1 this year, Microsoft said recently at a virtual event called Microsoft Connect, an annual Cloud- and data-focused developer conference. With Azure Machine Learning Service, developers can eliminate most of the heavy lifting involved in building and training ML models. Some of the main features of the service include being able to automate ML model selection and tuning. Qlik expands analytics and business intelligence leadership in AI, ML Qlik continues to lead the analytics and business intelligence industry in delivering AI (augmented intelligence) innovation that expands the value of Qlik’s platform for all users. With the recent release of Qlik Sense, Qlik has introduced new machine learning (ML) capabilities into its cognitive engine and platform. Precedent-based machine learning allows the Qlik cognitive engine to get smarter over time, continually learning from user interaction and feedback as well as other sources. Qlik is said to be the first analytics company to bring AI and ML capabilities together with human

intuition in a way that truly augments the user’s power to discover. Qlik’s new machine learning capabilities will initially be utilized in Insight Advisor, which debuted as part of the June 2018 Qlik Sense Enterprise release. Haptik wins ‘AI for Good Award’ for social cause In the midst of heated debates about the effects of Artificial Intelligence on future

societies, conversational AI platform Haptik has got recognized for its use of AI to serve a strong social cause. The bot was recently awarded “AI for Good Award” at the 4th Annual Canadian Fintech and AI Awards 2018 for its Akancha Against Harassment or AAH bot, which was commissioned for Akancha Srivastava, a noted cyber safety expert and founder of the Akancha Against Harassment (AAH) initiative. The bot educates and empowers people about cyber safety in an engaging and conversational manner. Furthermore, it also provides detailed information on the right processes, legal rights etc. to users seeking help and protection against cyber harassment. With over 4,000 of Canada’s top entrepreneurs and leaders from the Toronto FinTech community in participation, the event is considered Canada’s largest National FinTech and AI event. Russian tech giant Yandex unveils first smartphone

Russian internet giant Yandex recently launched its first ever smartphone in a highly anticipated move into hardware that builds on its popular service apps. The company behind the most widely used search engine in Russia and the ex-Soviet region has recently diversified to defend its market share against Google. Like its US rival, it has created a range of popular phone apps for services from taxi-hailing to ordering takeaway food. The new smartphone, called Yandex.Phone, costs 17,990 rubles ($269/237 euros) -- less than similar phones from competitors Apple and Samsung -- and works with the Android system. While the design was created by Yandex, the phone is made in China.n team@mymobile.co.in

january 2019 | 17

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What’s Up

MediaTek launches AI Powerhouse Helio P90 SoC F

abless semiconductor major MediaTek has launched the Helio P90 system-on-chip (SoC), which features APU 2.0, its new generation AI architecture for a great AI processing boost. With an impressive industry leading 1127 GMACs (2.25TOPs) performance, the Helio P90 boasts flagship device level AI power. The Helio P90 built-in processing unit – APU 2.0 – a leading fusion AI architecture designed by MediaTek can deliver a new level of AI experiences that are 4X more powerful than the Helio P70 and Helio P60 chipsets. It helps users perform intensive AI tasks effortlessly with faster and more accurate results while at the same time delivering longer battery life. “The Helio P90 gives device makers the ability to offer outstanding camera features, battery life, performance and top of the line AI capabilities, while making devices accessible to mass-market consumers,” said TL Lee, General Manager of M e d i a Te k ’s Wi r e l e s s Communication business unit. “The Helio P90 is an AI processing powerhouse with ultra-fast performance and a host of AI-powered imaging improvements. This chip will reset consumer expectations of what a smartphone can do, and usher in a new era of super highresolution smartphone photography to the market.” The octa-core Helio P90 is designed with two Arm A75 processors operating at up to 2.2GHz and six A55 processors operating at up to 2.0GHz. It packs an Imagination Technologies PowerVR GM 9446 GPU. MediaTek’s newest CorePilot technology also ensures processing is done in the most efficient way across its cores. That means Helio P90 gives users the highest sustainable performance with low power operation for the perfect combination of battery life and power on demand. With its powerful AI engine, the Helio P90 supports faster,

complex and more dynamic AI experiences such as human pose detection which can track and analyze body movements. It also supports Google Lens, deep-learning facial detection, real-time beautification, object and scene identification, artificial reality (AR) and mixed reality (MR) acceleration, plus other real-time enhancements for photos and videos. Developers and device makers can create innovative AI applications with the Helio P90 using common frameworks such as TensorFlow, TF Lite, Caffe and Caffe2, based on MediaTek’s NeuroPilot SDK which is fully compliant to Google Android Neural Networks API (Android NNAPI). The Helio P90 lets you capture the best pictures ever with support for a supersized 48MP camera or 24+16 MP dual cameras, bringing consumers the highest resolution advanced smartphone photography. Users can capture at 48MP with up to 30 frames per second (FPS) with zero shutter delay, or enjoy super slow-motion at 480FPS in HD to capture every moment. MediaTek brings a resolution revolution to imaging with upgraded triple image signal processors (ISPs) capable of 14-bit RAW and 10-bit YUV processing so photography enthusiasts have even more flexibility to capture and process stunning photos. The new ISP AI engine, specially designed to provide AI camera experiences, can accurately detect faces and scenes in real-time under low light and motion conditions, making a great shot easier than ever for any user. The Helio P90 supports dual SIM dual VoLTE 4G LTE WorldMode with a fast Cat-12 (DL) / Cat-13 (UL) 4G LTE modem. 4x4 MIMO and 256QAM provided better data throughput in highly populated areas. It also supports 2x2 802.11ac and Bluetooth 5.0. n

The Helio P90 supports faster, complex and more dynamic AI experiences such as human pose detection which can track and analyze body movements. It also supports Google Lens, deep-learning facial detection, real-time beautification, object and scene identification, artificial reality (AR) and mixed reality (MR) acceleration, plus other real-time enhancements for photos and videos

18 | january 2019

MYMOBILE

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bignews Oppo completes world’s first 5G multiparty video call on a smartphone

ppo successfully completed the world’s first multiparty video call on a smartphone via 5G network recently. Engineers from six Oppo R&D institutes worldwide participated in the video call using WeChat, a popular Chinese social media app, with an inaugural message of “Hello Oppo, Hello 5G”. In the footage released by Oppo, the video call was made on a R15 Pro-based 5G smartphone and lasted for more than 17 minutes on a 5G network with a bandwidth of 100 MHz. Engineers operating out of Oppo’s six R&D institutes worldwide reported smooth connectivity and low latency during the video call. For the 5G test, Oppo used Keysight’s UXM test set and 5G New Radio (NR) network emulation solutions for protocol and RF performance validation in sub-6GHz frequency bands (FR1). As a pioneer in 5G technologies, Oppo completed one of the world’s first 5G signaling and data connections on a smartphone in August last year and became the first company to complete a 5G Internet access test on a smartphone in October 2018. This latest milestone of completing the world’s first multiparty 5G video call once again demonstrates Oppo’s technological edge in the development of 5G smartphones and brings the company a step closer to being one of the first manufacturers to

release 5G handsets commercially in 2019. “5G is a trend Oppo must embrace. In addition to striving to become the first manufacturer to launch 5G smartphones, Oppo’s exploration of application Opportunities in the 5G+ era will ultimately determine the value of 5G,” Tony Chen, Founder, President and CEO of Oppo stressed at the recent 2018 Oppo Technology Exhibition in Shenzhen. n

Panasonic introduces Toughbook FZ-T1 and L1 for modern mobile workforce

apanese company Panasonic recently unveiled in India its next generation of highly capable handheld Toughbook FZ-T1& L1 - a series of slimline, rugged model perfect for today’s evolving mobile workforces seeking an all-in-one solution. The brand new Toughbook devices are one of the most versatile and compact Android based offerings that are boasted by Panasonic’s industryleading reputation for durable design and flexible functionality. Stocked with multiple evolutionary characteristics alongside a multifaceted functionality range, the FZ-T1 & L1 can be used for shelf stocking, order taking, logistical record keeping, queue busting and long lasting field use. With an easy viewing display,

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the Toughbook devices have an efficient 10-finger input, are capable of operating in the rain and can be used with gloved hands or an optional passive pen. Further, for clear communication in busy work environments up to construction site noise levels, each product alike is equipped with noise suppression technology and loudspeaker. The seamless use of these features alongside its balance of mobility, durability and 12 hours battery life (FZ-T1) / 9 hours battery life(FZ-L1), ideal for industries such as warehousing, manufacturing, and public safety; has the ability to improve workforce productivity and the ease of efficient business operability. The slim handheld Toughbook FZ-T1 is extremely durable, compact and laced with a high user interface quotient. With a 5-inch screen, running Android 8.1, OreoTM, this device is familiar to workers who rely on smartphones for regular use. On the other hand, the Toughbook FZ-L1 offers professionalgrade capabilities and reliability to workers who rely on accessing information on-the-go. Available as Wi-Fi function for inside workers or with voice and data capability for field-based workers, the FZ-L1 tablet is slim and lightweight in nature. It is built on the Qualcomm Snapdragon mobile platform to ensure long term Android support. n

january 2019 | 19

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bignews Vivo to invest Rs 4,000 crore for new plant in UP

hinese handset major Vivo has announced an additional investment of Rs 4,000 crore for over a period of four years towards opening a new manufacturing plant on the Yamuna Expressway in Uttar Pradesh that will generate 5,000 jobs in its first phase of expansion. The new 169-acre land has been acquired near the existing 50-acre manufacturing facility that will help expand Vivo’s manufacturing capabilities and support its continued growth in the country, the company said in a statement. The Rs 4,000-crore investment, which does not include the cost of the land, will also spur job opportunities in the region, added Vivo that entered India in 2014. “India is a key market for us, and we have reiterated our commitment by entering the next phase of growth in India. We’re proud that the new plant will offer a major benefit to the surrounding area through high-quality job creation and training opportunities,” said Nipun Marya, Director-Brand Strategy, Vivo India. According to the company, UP CM Yogi Adityanath welcomed the initiative and congratulated it for the upcoming facility. Currently, all Vivo smartphones sold in the country are being manufactured at the Greater Noida facility, which is one of Vivo’s four manufacturing factories globally. The existing manufacturing set-up, which saw an investment of

Rs 300 crore, produces two million units a month, with more than 5,000 people at work. With the new facility, Vivo aims to double the current production capacity to 50 million units per annum. This is the second big-ticket investment from a global smartphone maker in Uttar Pradesh. In 2017, Samsung announced that it would invest Rs 4,915 crore to double its manufacturing capacity for smartphones and refrigerators at its Noida plant. n

Xiaomi nears Rs 23k cr in revenue within 4 years of India operations

iaomi’s revenue in 2017-18 has touched nearly Rs 23,000 crore in just four years of operations in India, making it one of the fastest scale-up recorded by a consumer electronics company in the country, according to reports. The Chinese tech major, which leads the smartphone market and is now cornering sizeable share in the television segment, is now studying the possibility of making a big splash in the consumer durables and appliances space — evaluating entry into large categories such as refrigerators, washing machines, ACs, water purifiers and even electric vehicles.

20 | january 2019

Xiaomi, which has unseated Samsung from volume leadership in the smartphone market in late 2017 and has now unshackled the TV industry with aggressive pricing, is bigger in revenue than combined sales of local operations of Sony and Panasonic. As per reports, LG, which had posted revenue of around Rs 16,000 crore in 2016-17, may too fall short of Xiaomi’s figure, though the same cannot be confirmed as the Korean major is yet to file its financial numbers for 2017-18. “It has been a remarkable run for us in India. We have ensured that products that we sell here are of the best quality, carry right specifications, and have ‘honest’ pricing. We don’t believe in charging fat margins, and necessarily keep them below 5%,” said reports quoting Manu Jain, MD of Xiaomi India, as saying. Buoyant by the achievement, Xiaomi, which began business as an online-only operation in July 2014, is now expanding aggressively in the offline retail space, launching new stores across larger cities and also in rural India. In rural India, Xiaomi opened 500 ‘exclusive stores’ and now has plans to scale this up to 5,000 by next year. n

MYMOBILE

Unisoc eyes 20% growth in India market in 2019

hipmaker Unisoc, formerly known as Spreadtrum Communications, is targeting a revenue growth of 20% in 2019 for the India market while banking on its SC9863 AI octa-core processor, IoT and TV controller chipsets to drive this growth. The chipset was announced in India in June 2018 for mid-range smartphones below Rs 10,000, a segment that the company is looking to dominate. With sub-Rs 10,000 being the focus segment for the company for smartphones, Neeraj Sharma, India head of Unisoc reportedly hinted that the company is in talks with Xiaomi which is a leader in this segment. Meanwhile, Unisoc is also doing trials in India with operators for its NB-IoT chipsets, which the company is targeting to mass produce for India market by March 2019. The company had previously claimed that it had close to 40% of market share in the overall handset market in 2017, driven by high feature phone volumes. Unisoc is also exploring on the 5G front, and said that

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it is doing trials with China Mobile in China while targeting to launch its first 5G modem by 2019 and 5G baseband by 2020. The company recently tied up with Meizu to launch C9 smartphone powered by SC9832E chipset. The chipmaker has been driving discussions and working with Reliance Jio (JioPhone), Lava and Micromax in India. It also powered 90% of the 5 million smartphones that Micromax, along with Reliance Jio, shipped for the Chhattisgarh government.n

Asus targeting double-digit smartphone market share in India

ith its India-first approach, Taiwanese phone maker Asus is eyeing to grab double-digit market share in the country’s highly competitive smartphone market. Under this strategy, the company is launching new smartphones ahead of any other global market. It had earlier this year entered into a long-term strategic partnership with e-commerce major Flipkart to develop targeted products for the India market. “We are taking India-

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centric innovation approach through our partnership with Flipkart. The partnership has gone deeper now, and they have a dedicated team that works with our team to develop new devices. India is the phase 1 launch market, and is the priority market for the headquarters,” said reports quoting Dinesh Sharma, Head – Mobile Business, Asus India, as saying. Sharma reportedly said that the brand’s sales grew 10 times between the first and third quarter of 2018, and is now among the top five online smartphone brands in India. As per Counterpoint Research, Asus had 1% market share in the July-September quarter. During the quarter, its Zenfone Max Pro drove the shipments as it was one of the popular devices with 6GB RAM in the sub-$200 segment. Asus now has smartphones available across price segments which are helping it drive the growth. Its handset range starts from Rs 6,000 and goes up to Rs 70,000 in India, however it is launching products in entry and mid segment. Asus recently launched two new smartphones -- ZenFone Max Pro M2 and ZenFone Max M2 in India. It now has seven smartphone models available for Indian consumers across price segments. India’s smartphone shipments grew 24% sequentially and 5% YoY driven by strong shipments. Smartphone segment contributed to half of the total handset market during Q3 2018, as per Counterpoint. n

january 2019 | 21

What’s Up

bignews Micromax to foray into South Africa

trengthening its international play, homegrown brand Micromax is entering into the South African market. The company expects to contribute as much as 20 per cent to its overall revenues by next fiscal. It is also looking at expanding its range of consumer durable products like television sets and smart accessories to Russia and Middle East. Micromax, which is facing intense competition from Samsung and Chinese players like Xiaomi, Oppo and Vivo, among others, in the Indian market, operates in Russia, Middle East, Nepal, Bangladesh and Sri Lanka. “We will soon enter the South Africa market and have partnered Vodafone there. There is a big opportunity there, about 8 million devices a month,” reports quoted Micromax co-founder Vikas Jain as saying. Jain, as per reports, said the company has already introduced its consumer electronics in the SAARC region and is looking at extending the range to Russia and Middle East markets. Once a dominant player in the Indian handset market, Micromax began to struggle as Chinese brands like Oppo, Vivo and Xiaomi began to rise in popularity among Indian consumers. Helped by a Rs 1,500-crore order from the Chhattisgarh government, that it

carried out with telecom operator Reliance Jio, Micromax made it back to the top five tally of smartphone players in the third quarter of last year. India is one of the world’s largest smartphone markets and growing steadily. Smartphone shipments in India touched an all-time high of 42.6 million units in the July-September 2018 quarter, registering a year-on-year growth of 9.1 per cent, according to research firm IDC. n

Gionee files for bankruptcy, owes $3 billion to creditors

hinese company Gionee, which owes 20.2 billion Chinese yuan (nearly $3 billion) to 648 creditors, has officially filed for bankruptcy. According to recent reports, a court in Shenzhen has accepted the Gionee application for liquidation bankruptcy. A report in The South China Morning Post in November last year said that the founder of Shenzhen-based Gionee admitted he may have used company assets to gamble at a Hong Kong-listed casino in Saipan. In an interview with Securities Times, Liu Lirong, Gionee’s Chairman and Chief Executive, “admitted that Gionee’s total debts amount to 17 billion yuan, with 10 billion yuan of this owed to

22 | january 2019

banks, 5 billion yuan to upstream suppliers and about 2 billion to advertising agencies”. When asked how much he lost gambling, Liu said, “a bit more than 1 billion yuan”, which may actually be to the tune of 10 billion yuan ($1.44 billion). Gionee, which ranked behind Apple in the sixth place for handset sales in China last year, began facing difficulties when suppliers halted component sales after failing to receive payments for several months. “For comparison, Liu claims that the company was losing around 100 million yuan ($14.4 million) a month between 2013 and 2015. The losses per month doubled in the last two years,” gsmarena.com reported. Founded in 2002, Gionee was once a mainstream brand in China and India, selling nearly 40 million handsets in 2016. Gionee, which established its presence in India in 2012, claimed in February last year to have retail presence in over 42,000 stores and has 600 exclusive service centres in the country. It also claimed a customer base of 1.25 crore in the country. n

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What’s Up

bignews Apple to wait until at least 2020 to release a 5G iPhone

pple reportedly plans to hold off until at least 2020 before offering an iPhone that can connect to the next generation of high-speed phone services. The delay may make it easier for rivals like Samsung Electronics to win over consumers to phones that connect to 5G networks, which will provide a leap forward in mobile data speeds when they are introduced this year. As with 3G and 4G, the two previous generations of mobile technology, Apple will wait as long as a year after the initial deployment of the new networks before its main product gets the capability to access them, said reports quoting people, who asked not to be identified discussing the company’s plans. Apple’s previous calculations -- proven correct -- were that the new networks and the first versions of rival smartphones would come with problems such as spotty coverage, making consumers less compelled to immediately make the jump. According to reports, this time, 5G boosters argue the switch is a much bigger speed upgrade, making Apple’s decision to wait riskier. The networks will open the floodgates to new types of

mobile computing. The decision to sit on the sidelines may be related to the company’s feud with Qualcomm, the leader in 5Genabled chips, and its alliance instead with Intel, which won’t have chips available in time to support 2019 phones. In the past, it hasn’t been a problem for the Cupertino, California-based company to wait a year after much of its competition to release phones compatible with the latest wireless networks.n

Reliance Jio in discussions with US-based Flex for smartphone production

eliance Jio Infocomm is reportedly in talks with US contract manufacturer Flex for locally producing about 100 million mobile phone handsets as the Mukesh Ambani-owned telco seeks to rapidly enhance its market share by signing on the majority of those users now using feature phones. According to reports quoting a person familiar with the development, “Jio is in advanced discussions for a large order and that has caused a stir in the market, even prompting Flex to negotiate some tax benefits with the government in the SEZ where its factory is

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located.” Although both Flex and Jio have not made any comment, another person was quoted as saying that Flex currently has the capacity to manufacture around 4-5 million devices per month at its factory in the special economic zone (SEZ) near Chennai. “However, the company wants to be able to sell the produced units in the domestic tariff area (DTAs), without attracting the duties, at rates similar to that of FTAs,” the person said. According to reports quoting experts, any move by the government to allow selling goods produced in the SEZ in DTAs without attracting duties would allow the handsets to be priced affordably, making it attractive for the first-time smartphone buyers. It is only natural that Jio is targeting the next low-hanging fruit, the bulk of India’s 500 million feature phone users who would switch to smartphones if the bundled price points for the service and handsets were attractive. Jio’s objective of rapidly gaining market share is clear from the size of the imminent order. Data from Counterpoint Research showed that 118 million and 134 million smartphones were sold in 2016 and 2017, respectively, in India. n

january 2019 | 23

What’s Up

bignews Smartphone users in India to double by 2022

martphone users in India are expected to double by 2022 to 829 million from 404.1 million in 2017, according to Cisco’s Visual Networking Index (VNI). The index predicted that 60% of the Indian population which is 840 million will be internet users by 2022, up from 27% of the population (357 million) in 2017. Also, smart devices will propel India’s per capita traffic consumption to nearly 14 gigabytes by 2022 from 2.4 gigabytes in 2017. “By 2022, the smartphone data consumption will increase by 5 times in India – which proves the dominance of smartphones as the ― communications hub for social media, video consumption, communications, and business applications, as well as traditional voice,” said Sanjay Kaul, President, Asia-Pacific, and Japan, Service Provider Business, Cisco. The report said that connected devices are expected to go up to 2.2 billion by 2022 from 1.6 billion in 2017 of which smartphones are likely to account for 38%, growing at a compound annual growth rate of 15.5%. Predictions further included smartphone usage averaging to 17.5 GB per month, up from 3.5 GB in 2017. Moreover, India’s IP traffic grew 53% in 2017 and reached 3.3 exabytes per month in 2017, up from 2.1 exabytes

per month in 2016. In India, IP traffic reached 2.4 gigabytes per capita in 2017, up from 1.6 gigabytes per capita in 2016. Per capita consumption is expected to reach to 13.9 GB by 2022. The report highlighted that in India, the average fixed broadband speed grew 44% from 2016 to 2017, from 6.6 Mbps to 9.5 Mbps. It also said that the internet video traffic in the country grew 73% in 2017 and will reach 13.5 exabytes per month by 2022, up from 1.5 exabytes per month in 2017. n

Google has no plans to launch Chinese search engine

oogle has “no plans” to relaunch a search engine in China though it is continuing to study the idea, Chief Executive Sundar Pichai told a U.S. congressional panel recently amid increased scrutiny of big tech firms. Lawmakers and Google employees have raised concerns the company would comply with China’s internet censorship and surveillance policies if it re-enters the Asian nation’s search engine market. Google’s main search platform has been blocked in China since 2010, but the Alphabet Inc unit has been attempting to make new inroads into the country,

24 | january 2019

which has the world’s largest number of smartphone users. “Right now, there are no plans to launch search engine in China,” Pichai told the U.S. House of Representatives Judiciary Committee. But he added that internally Google has “developed and looked at what search could look like. We’ve had the project underway for a while. At one point, we’ve had over 100 people working on it is my understanding.” Pichai said there are no current discussions with the Chinese government. He vowed that he would be “fully transparent” with policymakers if the company brings search products to China. In a letter in August year to U.S. lawmakers, Pichai said providing such a search engine would give “broad benefits” to China but that it was unclear whether Google could launch the service there. A Chinese government official, speaking on the condition of anonymity, recently said that it was unlikely Google would get clearance to launch a search service in 2019. Pichai did not say what steps Google would take to comply with Chinese laws if it re-entered the market. n

MYMOBILE

MoMagic buys Spice Mobility’s 49% stake in AdGyde

ata analytics firm MoMagic Technologies has acquired Spice Mobility’s entire 49 per cent stake in AdGyde Solutions. The acquisition is a part of its long-term strategy of transitioning into a robust digital marketing (mobile) solutions provider with technological edge, in the south-east Asia region. The value of the deal was not disclosed. “MoMagic is expanding at an aggressive pace in the Digital Ad Tech sector and the integration of AdGyde into MoMagic is part of our strategy to offer not only AI (artificial intelligence) and big data-driven mobile marketing services in the Ad Tech space but also provide the interlinked solutions sought by brand heads and marketers such as monitoring, reviewing and detecting of fraud traffic and inventory,” said Arun Gupta, Founder and CEO, MoMagic Technologies. AdGyde is a mobile apps analytics platform solution, launched

in 2017 as a joint venture between Spice Digital Limited (subsidiary of Spice Mobility) and MoMagic Technologies. MoMagic will fully absorb AdGyde within its business operations. “This is in line with Spice reviewing their investment portfolios on an ongoing basis to see fitment to their future businesses and accordingly taken a call to exit,” said a Spice Mobility spokesperson in a statement. MoMagic, a Noida-based startup, competes with companies such as Appsflyer, Adjust, Branch Tune MAT, Mixpanel, Apsalar, Google Firebase, Flurry, Clevertap, Localytics etc. It already has several big clients of the likes of Nazara Games, media groups such as Dainik Bhaskar, ABP Live News and exciting start-ups like Hubhopper, ShoppingPost, Coutloot, Credit Mantri, DocOnline etc. in its kitty. n

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A third of Indians make purchases on their smartphones

ver a third Indian shoppers are buying from their smartphones, making India one of the largest market for mobile-based internet shopping in the Asia Pacific region, as per a latest study by market researcher GfK. The study said the trend of using mobile phones for e-commerce purchases in the APAC region is particularly noted in China (45%), India (42%), Indonesia (39%) and Singapore (33%). The study, polled consumers in the region, also revealed that 63% of consumers agreed that their mobile device is becoming the most

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important shopping tool. In the region, apparel, toys and wearables remain the top three most popular products purchased online with over 50% of consumers made online purchases in these categories in the past six months. Other categories like beauty, personal care and baby care were also trending, GfK said. The study, however, also noted that while FMCG products are mainly bought through smartphones, larger items like laptops and appliances tend to be purchased on personal computers. Making payments via mobile phones continues to be a popular option with APAC consumers when shopping online as well as at the physical store. Over half of the region’s consumers agreed that they prefer to use this mode of payment when transacting online and in the physical store. Mobile payment usage has grown by 30% over 2017 mainly driven by millennial shoppers. n

january 2019 | 25

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bignews Duo surpasses 1 billion mark on Google Play

oogle’s video chat app Duo has now been downloaded more than 1 billion times on Google Play. The company launched Duo in 2016 along with instant messaging app Allo with much fanfare. “Duo hit 500 million downloads just six months ago, so another 500 million in that time span is pretty impressive,” tech website Android Police reported recently. In 2018, the company had launched Duo support for iPad, Android Tablet, Chromebook and Smart Displays. Earlier, the company has also said that its messaging app Allo will not work after March 2019 as the company focuses on improving its Android messaging and video calling app Duo. Allo -- Google’s messaging rival to WhatsApp and Apple iMessage -- is an instant messaging mobile app for the Android and iOS mobile Operating

Systems (OS), with a web client available on Google Chrome, Mozilla Firefox and Opera browsers. n

VIBE, an app to inspire volunteering launched

odafone Foundation, part of telecom operator Vodafone Idea, in partnership with the Nasscom Foundation and VSO, recently launched VIBE, a unique and holistic mobile based digital solution to inspire volunteering, drive volunteer mobilisation and engagement as well as to diligently manage the output and impact of volunteering efforts. VIBE has been specially developed to scale-up the potential and impact of volunteering so that it serves

a greater purpose benefitting communities and causes at large. A comprehensive web based online dashboard, easily accessible via mobile provides a convenient bridge connecting individual volunteers seeking purposeful opportunities, corporates interested in offering their work force for volunteering and developmental sector organisations- NGOs, Trusts, Social Enterprises, seeking the services of such committed volunteers. VSO-VIBE is an easy to use, comprehensive mobile based solution which holistically records the time spent on volunteering as well as the individual and collective impact made towards addressing the social issue being worked upon. It also provides an interactive platform for individual volunteers to share their work, thoughts and experience enabling learning and collaboration on the go. It is designed and developed by a specialist team of technology professionals under guidance from relevant sectoral experts drawn from corporate, developmental sector and academia. P Balaji, Chief, Regulatory and Corporate Affairs Officer, Vodafone Idea Ltd, said, “With launch of VSOVIBE, a state-of-the art digital platform, we are plugging the much felt gap by both individual and corporate volunteers and also NGOs in the ecosystem surrounding volunteerism. We are delighted to partner the NASSCOM Foundation and VSO in developing and offering this ideal solution for volunteer mobilization, engagement and management.” n team@mymobile.co.in

26 | january 2019

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OnePlus 6T McLaren Edition

remium handset maker OnePlus in collaboration with McLaren has launched the

superfast and ultrapowerful OnePlus 6T McLaren Edition having 10GB RAM at Rs 50,999 in India. The smartphone comes with a tagline that says

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Salute To Speed. In addition to extra RAM, the phone also comes with a new 30W charger that, as per OnePlus, can fill up 50 per cent of 3,700mAh battery in just 20 minutes. OnePlus has made some subtle design changes in the OnePlus 6T McLaren Edition, keeping in line with its tradition of special edition phones. The flagship device comes with a glossy glass finish which reflects orange at its edges. Orange is the signature colour of McLaren. The bundled charger also comes with braided orange cable and the phone has Orange on Black as its accent colour in the new OxygenOS theme that OnePlus has put in this special variant of the OnePlus 6T. In terms of other important specs, the special edition device comes with the Snapdragon 845 processor, 256GB storage and other bells and whistles that you can expect in a high-end phone nowadays. The McLaren Edition of the OnePlus 6T uses the same front and back cameras that we saw in the regular edition earlier. This means a pair of 16 megapixel and 20-megapixel cameras on the back, and a 16-megapixel camera on the front. The display, complete with its waterdrop notch and in-display fingerprint sensor is also the same. The signature McLaren colour, Papaya Orange races around the bottom edge of the device before fading into the black. The pattern underneath the glass back of the phone is based on McLarenâ&#x20AC;&#x2122;s groundbreaking carbon fiber, the technology at the heart of all McLaren cars since 1981 when it was introduced to the Formula 1 car design, before being integrated into McLaren road cars in 1993. While light streaks across the McLaren logo, illuminating and disappearing in an instant. n

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january 2019 | 27

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Nokia 8.1

MD Global, the licensee of Nokia brand, has come up with

dual LED flash. It comes with a 20-megapixel front-facing

the Nokia 8.1smartphone in India. The phone was earlier

camera for selfies. The smartphone comes with Nokia’s iconic

launched at an event in Dubai recently. The new phone is said

Bothie camera feature which allows users to use both front and

to be a global version of Nokia X7 which was unveiled in China

rear cameras at the same time. Nokia 8.1 is also one of the few

earlier last year.

phones to support Google’s Augmented Reality platform,

Talking about its technical specifications, the Nokia 8.1 features a Full HD+ 6.18-inch PureDisplay with an aspect ratio

ARCore. On the connectivity front, the Nokia 8.1 supports 4G VoLTE,

of 18.7:9 and HDR10 support. Powered by a Qualcomm’s

Bluetooth 5.0, a 3.5mm headphone jack and a USB Type-C port.

Snapdragon 710 processor, the Nokia phone comes with 4GB

A 3,500mAh battery powers the phone. It also comes with

of RAM. It has 64GB internal storage which is expandable up to

support for 18W fast charging. Nokia 8.1 runs on Android 9 Pie

400GB via a microSD card.

out-of-the-box and is part of Google’s Android One programme.

The camera department happens to be the highlight of Nokia

The smartphone comes with a price tag of Rs 26,999 and is

8.1. On the back, it has dual 12-megapixel and 13-megapixel

available via Amazon India, Nokia online stores and mobile

sensors with ZEISS optics. The camera supports OIS, EIS, and

retailers. n

28 | january 2019

MYMOBILE

Oppo R17 Pro & R17

hinese handset major Oppo recently launched the R17 Pro and the R17 smartphones in India. The Oppo R17 Pro is a premium mid-range

device that has an edge-to-edge display, triple re ar cameras and in-display fingerprint sensor, whereas the Oppo R17 is a stripped down variant of the former. Starting with the Oppo R17 Pro, it has a 6.4-inch display with full HD+ resolution and screen aspect ratio of 19:9. The phone has a dewdrop-style notch on top of display and it has screen-to-body ratio of 91.5 per cent. It sports an in-display fingerprint sensor, where the fingerprint scanner is

First Look

justin

embedded into the display. The R17 Pro packs Snapdragon 710 processor with 8GB RAM and 128GB storage. The phone does not support expandable storage. The battery is 3,700mAh with Super VOOC fast charging technology, which is said to charge the phone up to 40 per cent in 10 minutes. It runs ColorOS 5.2, based on Android 8.1 Oreo. Camera-wise, the Oppo R17 Pro has triple rear cameras, which is also the highlight of the device. The 12MP primary camera has dual aperture feature (f/1.5 and f/2.4) that we saw on Samsung Galaxy S9. The secondary camera is 20MP with f/2.6 aperture, while there is a third Time-of-Flight (TOF) camera. The front camera is 25MP with f/2.0 aperture. On the other hand, the Oppo R17 has dual rear cameras and Snapdragon 670 processor. All other specifications are the same as Oppo R17 Pro including a 6.4-inch FHD+ display, in-display fingerprint sensor, 25MP front camera, and 8GB RAM and 128GB storage. The difference lies in the dual rear camera configuration, which is a combination of 16MP primary camera and a 5MP secondary camera. As for prices, the Oppo R17 Pro costs Rs 45,990 for 8GB RAM and 128GB storage model, whereas the Oppo R17 is priced at Rs 34,990. Both the phones are exclusive to Amazon India. n

www.mymobileindia.com

december 2018 | 29

First Look

justin

Vivo Y95

xpanding its Y series, Vivo has launched a mid-range

On the connectivity front, the Vivo Y95 supports Wi-Fi

smartphone, dubbed the Y95 in the country. The

2.4G, Bluetooth v4.2, USB 2.0, GPS, OTG, GPS and FM as

smartphone was earlier launched in the Philippines.

well. Thereâ&#x20AC;&#x2122;s also a fingerprint sensor placed at the back.

Speaking of its spec-sheet, the Vivo Y95 runs FunTouchOS

The Vivo Y95 is priced at Rs 16,999, in a single storage

4.5 based on Android 8.1 Oreo. It sports a Qualcomm octa-

variant that offers 4GB RAM and 64GB internal storage. It can

core processor along with 4GB RAM and 64GB inbuilt storage.

be purchased in two colour options -- Starry Black and Nebula

The smartphone has a 6.22-inch HD+ (1520x720 pixels)

Purple -- both at offline stores and leading online platforms

screen with a waterdrop notch on top and 88.6% screen-to-

such as Flipkart, Amazon, Paytm as well as Vivo India

body ratio.

E-store.

On the camera front, there is also a 13MP+2MP dual rear

The company is offering no cost EMI up to 15 months on

camera setup along with a 20MP front-facing camera with AI

credit cards, debit cards and Bajaj Finance EMI cards. The

Face Beauty feature. It also has Google Lens for better search.

lowest EMI starts at Rs 1,133, said the company in a statement.

Backing up the smartphone is a 4,030mAh battery.

Those who buy the device via Paytm will also be eligible for a

Also mentioned is the inclusion of an AI Game Mode that

Rs 1,500 cashback. In partnership with Reliance Jio, the

has features like Floating Call Alerts, Background Calls and

handset also comes with benefits worth Rs 4,000 along with

the Game Keyboard among others.

3TB data. n

30 | january 2019

MYMOBILE

Asus Zenfone Max Pro M2 & Zenfone Max M2

ollowing a series of teasers and speculations, Taiwanese

Max Pro M2 is priced at Rs 12,999, Rs 14,999 and Rs 16,999

tech giant Asus has launched two new smartphones – the

for the 3GB RAM/32GB internal storage, 4GB RAM/64GB

ZenFone Max Pro M2 and ZenFone Max M2 – in India. Starting with the ZenFone Max Pro M2, it offers slightly

internal storage and 6GB RAM/64GB internal storage, respectively, the Max M2 costs Rs 9,999 for the 3GB

enhanced specifications and features. The handset features a

RAM/32GB internal storage variant

6.26-inch FHD+ (2280×1080) notched display with an

and Rs 11,999 for the 4GB

aspect ratio of 19:9 and Gorilla Glass 6 protection. Under the

RAM/64GB internal storage

hood, it is powered by a Qualcomm Snapdragon 660 processor

variant. n

coupled with 3/4/6GB RAM options and either 32 or

First Look

justin

64GB storage. A microSD card slot is also there for memory expansion (up to 2TB). Camera-wise, the ZenFone Max Pro M2 boasts dual cameras. The setup consists of a 12MP primary camera with a f/1.8 aperture and a 5MP dedicated depth sensor. At the front, there’s a 13MP camera with a f/2.0 aperture. The phone runs Android 8.1 Oreo with a stock user interface and is backed by a 5,000mAh battery. On the other hand, the ZenFone Max M2 comes with a 6.26-inch HD+ (1520×720) display with an aspect ratio of 19:9 and Gorilla Glass 6 protection. It is powered by a Qualcomm Snapdragon 632 processor coupled with either 3/4GB RAM and 32GB or 64GB storage. A microSD card support lets you further expand the internal storage (up to 2TB). Similar to the Max Pro M2, the ZenFone Max M2 too comes with a dual camera setup. However, there are differences between the camera specifications. The ZenFone Max M2 features a 13MP primary camera with a f/1.8 aperture and a 2MP dedicated depth sensor. It also comes with an 8MP frontfacing camera with a f/2.0 aperture. The smartphone runs Android 8.1 Oreo with a stock user interface and is backed by a 4,000mAh battery. Both the smartphones are Flipkart exclusives. While the

www.mymobileindia.com

december 2018 | 31

First Look

justin Meizu 16th, Meizu M6T & Meizu C9

aking a comeback in the Indian market, Chinese brand

3,010mAh battery with mCharge fast charging support and

Meizu recently launched its flagship M16th smartphone

runs on Android 8.1 Oreo, which is based on Flyme OS.

at Rs 39,999, the budget M6T at Rs 7,999 and the Meizu

Meizu M6T: The budget smartphone features a 5.7-inch

C9 that has been priced at Rs 5,999. The devices are Amazon

HD+ display with a screen resolution of 1440 x 720 pixels,

exclusives. Customers opting for Meizu 16th will get Rs 2,200

282ppi pixel density, 1000:1 contrast ratio and 450cd/m2

cashback along with 100GB of additional data. For Meizu

brightness. It is powered by a 1.5GHz octa-core MediaTek

M6T, users will get Rs 2,200 cashback and 50GB of additional

MT6750 processor along with Mali-T860 MP2 GPU. The

data.

phone is backed 3GB of RAM and 32GB of internal storage,

Meizu 16th: It features a 6.0-inch Full HD+ Super AMOLED

which can be further expanded up to 128GB via a microSD

display with a screen resolution of 2160 x 1080 pixels. The

card. The phone runs on Android 7.0 Nougat with FlymeOS

phone is powered by the latest octa-core Qualcomm

6 running on top of it and is backed by a 3,300mAh battery.

Snapdragon 845 processor along with Adreno 630 GPU. It is

Meizu C9: The brand-new device sports a 5.45-inch HD+

backed by 8GB of RAM and 128GB of internal storage, which

display with an 18:9 aspect ratio inside a body made of

can be further expanded up to 128GB via microSD card slot.

plastic. The phone, powered by the UNISOC SC9832E is a

The smartphone comes loaded with an in-display fingerprint

mix of popular specs such as Face Unlock and best-in-class

sensor. In terms of optics, the device houses a dual-camera

display of 5.45 inch, with a screen resolution of 720 x 1440

setup with a combination of 12-megapixel wide-angle lens

pixels. The phone has a 3,000 mAh battery and a 13MP rear

with Sony IMX380 sensor, f/1.8 aperture, laser auto-focus

camera. Additionally, the phone also sports light sensors,

and a 20-megapixel telephoto lens with Sony IMX350 sensor

proximity sensors, and an accelerometer, and fingerprint

and f/2.6 aperture. For the front, there is a 20-megapixel

scanner. n

shooter with f/2.0 aperture. The device is backed by a

32 | january 2019

MYMOBILE

First Look

justin

Mobiistar C1 Shine

ietnamese handset brand Mobiistar has launched a new smartphone, the Mobiistar C1 Shine with an 18:9 display,

colourful design and a large battery in India. In terms of technical specifications, the C1 Shine comes equipped a 13.5-cm 18:9 full view display empowering users to watch as many movies as possible on the move. The device is available with 16GB internal storage, 2GB RAM and its memory can be expanded up to 128GB through a microSD card. The all new Mobiistar phone is backed by a 3,000mAh battery and comes with a face unlock feature. There are two SIM slots in the smartphone. In the photography department, the C1 Shine houses an 8MP selfie camera with face beauty features. The rear camera comes with 13MP and an autofocus flash to capture beautiful moments with friends and family. The Mobiistar C1 Shine comes with a price tag of Rs 6,100 and is available in Space Grey, Gold and Blue colour options. Mobiistar has partnered with Reliance Jio to offer Jio users a Rs 2,200 cashback on purchase of a Mobiistar device. Users can enjoy Unlimited Data, Free Voice Calls, Free Roaming,

Unlimited SMS (100/Day), Video Calls, Complimentary Jio Apps Subscription for Rs 198 or Rs 299. Mobiistar entered the Indian smartphone market in May 2018. So far, the Vietnamese brand has launched an array of 7 smartphones in the country in the affordable price segment.n

www.mymobileindia.com

january 2019 | 33

First Look

justin Tambo TA-40 Superphone

omegrown Tambo Mobiles has launched a new budget smartphone, known as the Tambo TA-40 Superphone in

India. Key features include multi-purpose fingerprint sensor, face unlock, Android Oreo (Go Edition), and a bokeh mode. Talking about its technical specifications, the Tambo TA-40 Superphone sports a 5.45-inch IPS full view display. It is powered by a 1.3GHz quad-core processor paired with 1GB of RAM along with 8GB of internal storage expandable up to 64GB via a microSD card. The device runs Googleâ&#x20AC;&#x2122;s Android Oreo (Go Edition) operating system. All of this is backed by a 2,400mAh battery. On the camera front, the device features a 5MP camera sensor on the back paired with an LED flash. On the front, it features a 5MP sensor for facial recognition and taking selfies. The camera comes with a number of new features including a bokeh mode, time-lapse, beautification and facial stickers. In terms of security options, the Tambo TA-40 Superphone comes equipped with a multi-purpose fingerprint sensor and facial recognition technology. On the connectivity front, the smartphone has support for Wi-Fi, Bluetooth, GPS, A-GPS, GLONASS, microUSB and a

3.5mm headphone jack. The device comes with a price tag of Rs 5,999, in Red, Steel Grey and Champagne colour variants. Itâ&#x20AC;&#x2122;s available across India through offline stores.n

34 | january 2019

MYMOBILE

First Look

justin

expandable up to 400GB via a microSD card. While the Nokia 7.1 runs Android 8.1 Oreo out of the box, it is upgradable to Android 9.0 (Pie). For optics, there is a 12-megapixel (RGB) primary rear camera with f/1.8 aperture, 1.28 um pixel size, dual LED flash, ZEISS optics and a 5-megapixel (Monochrome) secondary rear sensor with f/2.4 aperture and 1.12um pixel size. At the front, there is an 8-megapixel AI enhanced camera with f/2.0 aperture, 84-degree FOV, and facial recognition. Other features include a rear-mounted fingerprint sensor,

Nokia 7.1

ollowing its launch in Europe with availability in select

3.5 mm headphone jack, Nokia OZO audio, dual 4G VoLTE, Bluetooth 5, Hybrid Dual SIM (nano + nano / microSD), GPS + GLONASS, WiFi 802.11 ac (2.4GHz + 5GHz), Type-C 2.0 support and a 3,060mAh battery with fast charging support.

markets, the Nokia 7.1 was launched by HMD Global in

The all new Nokia smartphone comes in two colour options

India recently. This is the company’s latest mid-range

– Gloss Midnight Blue and Gloss Steel. It is available across

smartphone priced at Rs 19,999.

retailers and Nokia’s online store.

The Nokia 7.1 sports a 5.84-inch Full HD+ HDR 10 (2244

Additionally, Nokia is offering Airtel prepaid users free 1TB

x 1080 pixels) display with 19:9 aspect ratio and Corning

of 4G data on plans priced from Rs 199. Airtel postpaid users

Gorilla Glass 3 protection. It is powered by Qualcomm’s octa-

can avail 120GB of data, three months of Netflix subscription

core Snapdragon 636 processor paired with Adreno 509 GPU

and one year of Amazon Prime subscription on plans starting

and includes 4GB of RAM with 64GB of internal storage,

at Rs 499.n

www.mymobileindia.com

january 2019 | 35

First Look

justin

Micromax Infinity N12 & Infinity N11

s a part of its Infinity series that come with a notched

storage which can be expanded up to 128GB via a microSD

display, domestic handset maker Micromax has launched

card.

two new smartphones – Infinity N12 and Infinity N11 – in India.

Camera-wise, the Micromax Infinity N12 houses two rear

While the Micromax Infinity N12 comes with a price tag of Rs

cameras including 13-megapixel and 5-megapixel sensors. The

9,999, the Infinity N11 is priced at Rs 8,999. Both have

camera also supports AI algorithms for auto photo optimisation.

fingerprint sensors and face recognition features.

On the front it has 16-megapixel wide-angle lens.

Beginning with the Infinity N12, the smartphone sports a

Other important features of the phone include 4,000mAh

6.2-inch HD+ display with 18:9:9 aspect ratio. It runs on

battery and dual 4G VoLTE. It is available in Blue Lagoon, Viola

Android Pie and is powered by MediaTek Helio P22

Black, and Velvet Red colour variants.

processor coupled with 3GB of

Coming to the Infinity N11, the smartphone features a 6.2-

RAM. It has 32GB built-in

inch HD+ display. It is also powered by MediaTek Helio P22 processor but is coupled with 2GB of RAM. The phone has 32GB built-in storage. On the back, the Infinity N11 has 13-megapixel and 5-megapixel rear cameras. On the front, it has an 8-megapixel selfie camera. The phone runs on Android 8.1 Oreo. Additionally, the latest Micromax smartphones come with Reliance Jio’s Rs 2,200 cashback offer which also includes 50GB of additional data. The offer is available through recharge plans of Rs 198 and Rs 299. They are available at offline stores across India. n

36 | november 2018

MYMOBILE

Coolpad Mega 5, Mega 5C & Mega 5M

hina-based Coolpad has launched three new budget

the phone comes with dual SIM support, as well as a

smartphones â&#x20AC;&#x201C; Mega 5, Mega 5C and Mega 5M â&#x20AC;&#x201C; in

dedicated microSD slot. Running a 1.3GHz processor, the

India. Available in Blue, Gold and Dark Grey colour options,

phone is based on Android 8.0 Oreo, and comes with

each of these devices will be sold exclusively through offline

2,500mAh battery back-up. The Mega 5C comes with 1GB

retail stores across India.

RAM, 16GB of internal storage, and expandable memory of

Mega 5: The all new Coolpad Mega 5 smartphone sports

up to 32GB. This Coolpad device boasts Face Unlock, but

a 5.7-inch FullVision HD+ display with a screen aspect ratio

does not hold a fingerprint sensor. The Mega 5C comes with

of 18:9. Running the Mediatek MT6739 quad-core

a 5MP rear camera as well as a 5MP front camera. It costs

processor, the phone is based on Android 8.1 Oreo, and is

Rs 4,499 in India.

backed by a 3,000mAh battery. It comes with 3GB RAM,

Mega 5M: This new smartphone comes with a 5-inch HD

32GB of internal storage and expandable memory up to

display, and is based on Android 8.0 Oreo. Running a 1.3GHz

64GB. The Coolpad Mega 5 features Face Unlock, as well

processor, the Mega 5M features a rear mounted fingerprint

as a rear-mounted fingerprint scanner. This phone comes

sensor, and this dual SIM phone offers a dedicated microSD

with a vertically stacked dual rear camera configuration. It

slot. The phone comes with 1GB RAM, 16GB of internal

consists of a 13MP primary camera, a 0.3MP secondary

storage and expandable memory of up to 32GB. This Coolpad

camera as well as an LED flash module. The Mega 5 also

device is backed by a 2,000mAh battery. The Coolpad Mega

features a 5MP front camera. It is priced at Rs 6,999.

5M features a 5MP back camera as well as a 2MP front

Mega 5C: Featuring a 5.45-inch FullVision HD+ display,

www.mymobileindia.com

First Look

justin

camera. This phone retails for Rs 3,999. n

january 2019 | 37

First Look

justin

Nubia Red Magic

TE-owned Nubia has finally launched its much-awaited

540 GPU. The Nubia Red Magic further comes with 8GB of RAM

gaming smartphone, the Red Magic in India. The USPs of

and 128GB of internal storage. While the smartphone runs

the Nubia Red Magic include 8GB RAM, Qualcomm Snapdragon

Android 8.1 Oreo out of the box with Nubia Red Magic OS on top,

835 SoC, 6-inch FHD+ display, a huge battery backup, dedicated

it also supports Dual SIM (nano + nano) connectivity.

gaming mode button and more.

For photography, there is a 24-megapixel rear camera with 6P

The Nubia Red Magic comes with an aviation-grade aluminum

lens, dual-tone LED flash, f/1.7 aperture and an 8-megapixel

alloy, three-layer graphite lamination for thermal diffusion and

front camera with f/2.0 aperture and 76.9-degree wide-angle

an RGB colour light strip on the back. The vector aesthetic design

lens.

with 174.5-degree dot-cutting measuring 6.85mm at its thinnest

Other features include a rear-mounted fingerprint sensor,

point works alongside the air-cooled technology as well as heat

TAS2555 Amplifier, DTS audio, 3.5mm audio jack, dedicated

radiation air slots for proper heat transfer. Talking about specs, the Red Magic boasts a 6-inch Full HD+ (2160 Ă&#x2014; 1080 pixels) display with 18:9 aspect ratio, 85 per cent

Gaming button, 4G VoLTE, Bluetooth 5, GPS/GLONASS/Beidou, WiFi 802.11ac dual-band (2Ă&#x2014;2 MU-MIMO), USB Type-C support and a 3,800mAh battery with fast charging capabilities.

NTSC colour gamut and unspecified glass protection. The

Priced at Rs 29,999, the new Nubia phone is available

smartphone is powered by the Qualcomm octa-core Snapdragon

exclusively via Amazon. Initial buyers also stand a chance to win

835 10nm processor clocked at 2.45GHz and paired with Adreno

RedMagic Nerdz earphones. n

38 | january 2019

MYMOBILE

Lenovo Z5s

hinese handset manufacturer Lenovo has launched the

camera with f/1.8 aperture, Dual-tone LED flash, PDAF, an

Z5s smartphone in their home country. This is the

8-megapixel telephoto lens with 2x zoom, f/2.4 aperture

companyâ&#x20AC;&#x2122;s first handset to be powered by the Qualcomm

and a 5-megapixel camera with f/2.4 aperture. At the front,

Snapdragon 710 SoC. The Lenovo Z5s comes with a

there is a 16-megapixel camera with f/2.0 aperture.

waterdrop notch design and triple rear cameras as its highlights.

Other important features include a rear-mounted fingerprint sensor, Splash Resistant (P2i) rating, 3.5mm

In terms of specs, the Lenovo Z5s features a 6.39-inch

audio jack, Dirac audio, Dual 4G VoLTE, USB Type-C

Full HD+ LTPS (1080 Ă&#x2014; 2340 pixels) display with 19.5:9

support and a 3,300mAh battery with fast charging

aspect ratio while it is powered by the octa-core Snapdragon

support.

710 10nm SoC clocked at 1.7GHz and coupled with

The Lenovo Z5s price starts from 1398 yuan (roughly

Adreno 616 GPU. The smartphone further includes 4GB /

Rs 14,410) for the 4GB RAM / 64GB storage version, while

6GB of RAM with 64GB / 128GB internal storage, which

the 6GB RAM / 64GB storage version is priced at 1598

is expandable up to 256GB via microSD. While the Lenovo

yuan (roughly Rs 16,475). There is also a 6GB RAM /

Z5s runs Android 9.0 (Pie) with ZUI 10 on top, it comes

128GB storage version of the Lenovo Z5s which will retail

with Hybrid Dual SIM (nano + nano / microSD)

at 1898 yuan (roughly Rs. 19,565). It is available in Honey

connectivity. For optics, there is a triple rear camera module which includes a 16-megapixel rear

www.mymobileindia.com

International

justin

Orange, Titanium Crystal Blue and Gray colour options. n team@mymobile.co.in

january 2019 | 39

Limelight

lead story

Is Realme Going To Slay The Prospects Of Xiaomi In India? The emergence of Realme has heated up the feature based e-commerce smartphone market when experts believed that thereâ&#x20AC;&#x2122;s none to challenge the dominance of Xiaomi in India but, Realme is proving them wrong by repeating what Xiaomi did the best, thus, emerging as the new market disruptor at the moment and we hope that it will continue to do so in 2019. By Haider Ali Khan

36 | december 2018

lead story

he race between Realme and

years of its operations and continues to

Xiaomi is really heating up in

do so dethroning Samsung to lead the

the Indian mobile ecosystem

Indian mobile market. Now, the history is

given the fact that there are

repeating itself again, Realme is walking

other players too in the market that are

the same path as travelled by Xiaomi.

vying to take the lead in this domain. The

Within just six months of operations

competition between Realme and Xiaomi

in India, Realme has launched five

is interesting because Realme has learnt

smartphones and the remarkable part

a lot from the eight yearsâ&#x20AC;&#x2122; experience of

is that these smartphones were sold out

Xiaomi where it offers price competitive

within days of their respective launches

specifications as per the needs of the

as the company claims. Realme is getting

Indian consumers.

enough traction in the urban market as it

Thereâ&#x20AC;&#x2122;s no denying that India is a

would have expected or I would say more

growing economy and the per capita

than it had expected it to be.

income is still among the lower side as compared to developed nations. We as

Madhav Sheth, Chief Executive Officer, Realme India said, â&#x20AC;&#x153;Smartphone industry

Indians are quite price conscious too

is rapidly developing with adoption of

when we go out to buy products and

innovative technologies and growing

services and zero in on to those products

education around mobile phones

in which we see value for money.

across India. Given this there is a fierce

Similarly, Xiaomi understood the Indian

competition in the smartphone market

mindset and gave smartphones which

sweeping in. Realme as a brand has

were features laden and competitive on

stepped in the competition as a market

prices as well. It went on to become the

disruptor focussed on delivering products

favorite online brand in India within eight

packed with power and style at the best

www.mymobileindia.com

Limelight

lead story price possible.”

aggressively pursuing growth, with a slew

surpassing the US in Q3’18. With

Realme is focusing on the urban youths

of smartphone launches,” says Prabhu

smartphone market slowing down in China,

of this country who do not want to spend

Ram, Head of Industry Intelligence Group

India is naturally the next growth engine for

much on a smartphone as they believe that

(IIG) at CMR.

brands to find volumes and growth. As a

it does not has the longevity so they tend

Another analyst, Faisal Kawoosa,

result, it continues to attract new players

to go fora value for money smartphone

Founder of techARC echoes what Prabhu

with online channel as an entry strategy

that possesses all the desired and current

emphasized upon that, “Realme has

every quarter.

features without burning deep into their

definitely entered into the virgin territory

pockets and when we look around, only

that was enjoyed by Xiaomi. There was

Manager at IDC India said, “Realme in

two brands emerge; Realme and Xiaomi

perhaps a perception that nobody can

its opening quarter of Q2’18, started

that do so. That’s why the competition and

replicate what Xiaomi did, which Realme

gaining momentum with Realme1, thus

comparison are readily drawn between

has proven wrong. It has proven that there

contributing to the overall growth of online

these two.

is scope for more players.”

channel in India. With its aggressive pricing

Even the industry analysts believe that

Upasana Joshi, Associate Research

and competitive specifications, Realme

Realme has the potential to take down upon

Current Scenario

Xiaomi due to its innovations and price

Indian smartphone market continues

2 and Realme 2 Pro

competitiveness it has shown.“Realme,

to be the fastest growing market, as it

series entered the top

as a sub-brand and later independent

also became the second largest market

5 online brand list in

with its new Realme

brand, has grown aggressively over the

Q3’18. Up till now the

past six months. It is one of the rarest

brand has been able to

brands that have shown a serious intent in

create a space for itself in the online channel with powerful specifications at the back of affordable prices.”

Challenges for Realme Having said that, offline channel cannot be ignored for its continued relevance as it accounts for nearly 60% of mobile market in India. It is essential for any brand to foray into the offline counters for long term growth and survival. Realme has recently announced its entry into offline too, initially by partnering with Reliance Digital. This is at their advantage as most of the consumers prefer touch and feel of the device before making the final purchase. Also, tremendous opportunity lies in smaller towns and cities for such brands to be present and harnessing volumes through retail counters. “As a customer centric brand, we will continue to focus on being a strong ‘value for money’ proposition. Within just 6 months of its inception, Realme has received tremendous love and support from customers across. If that is seen as a good competition to the other brands we are happy to accept it,”Madhav added.

42 | january 2019

MYMOBILE

Limelight

“After Realme 1 & 2, we have not seen the product getting great response. Though, for the recent launch also they claimed to have sold 200k in just 5 minutes. But, the feedback I am getting from multiple stakeholders is that the product quality is gradually dropping than the first launches. In that case, it might not be able to affect substantially Xiaomi’s territory,” says Faisal. Explaining the concept further Upasanamentions that, “It will be crucial to see how Realme performs in the offline channel in the coming quarters, as other incumbents

Xiaomi have already laid strong footprints in

the

quarters and are continuously growing with its preferred partner program and opening of Mi stores in rural areas. Another important factor would be the high decibel promotional activities and community building programs which is essential to get registered in consumer mind share as is done by Xiaomi and other offline heavy players like Vivo and Oppo.”

Challenges for Xiaomi “As Xiaomi grows in scale and challenges Samsung at the top, it would need to be wary of potential challengers such as Realme, who are persistent and ambitious,”

top of it there’s Samsung too to play the

saysPrabhu. Realme has kept its tasks

spoilsport.

simpler, do what legends did, focus on price versus specification war, give value

Concluding Remarks

for money, and increase presence on social

Realme is targeting the same price bracket

and towns.It would be interesting to see

media and other available platforms but,

in which Xiaomi has been a king, i.e,

how “real” Realme will perform in the

in the long run the brand has to shift its

from Rs 5,000 to Rs 15,000 but,

long run especially in the rural belts of the

focus majorly on the rural areas to increase

Xiaomi’s still the leader amongst online

country coupled with efficient after sales

its dominance and challenge the might of

smartphones seller and having the largest

services because that will ultimately decide

Xiaomi in India.

market share in India currently. Xiaomi’s

that who will be the king of smartphones

Xiaomi must also be worried by the

another advantage is that it has diversified

in budget and mid-segment bracket in

aggressiveness of Asus and Nokia in the

into other segments as well such as TV

2019.We did reach out to Xiaomi for

mid-segment in 2018. The problem

and IoT devices. Similarly, Xiaomi has

their comment but they refrain from

for Xiaomi is that it cannot go and enter

invested a lot in the rural expansion

commenting. n

the territories of Oppo and Vivo and on

getting to the hearts of India, i.e, villages

www.mymobileindia.com

haider@mymobile.co.in

january 2019 | 43

In Focus

Spotlight

Expectations 2019 Hope you all had a wonderful year 2018. We did witness new innovations in smartphones last year to say the least not major though. There were few tweaks here and there in designing of the phone. In 2018, most of the smartphone makers focused upon the looks of their smartphones. They worked heavily on the back cover to make it look even more attractive and stylish. From budget to premium smartphone we did see a change in the display too where the notch became a must have for them while quite a few stood by the traditional 18:8 display. Now, we bet upon this New Year to bring latest innovations and technologies that are still prototypes. So letâ&#x20AC;&#x2122;s look at the how we expect 2019 to be for mobile ecosystem. Notch Overall, three words dominated the display segment; some called it Waterdrop while quite a few named it Teardrop and the rest went on to say it Dewdrop display as well but, the practical meaning remained the same for all three. Apart from this no major breakthrough has happened in 2018 in mobile technology. Still, notch remained a winner in 2018.

Flexible/Foldable and Dual Display The unconfirmed sources have said that in the year 2019 will start with Flexible Display and that too from a leading South Korean giant and its immediate competitor from USA which is touted to bring 360 degree flexibility into the screen. I still doubt the use cases and the need for it but will be interesting to see how it gains acceptability among the buyers. And if you still wondering about Flexible Display then change your perception because Vivo has introduced a Dual Display smartphone in China which is the successor of Vivo Nex launched last year. Watch out for it!

90 | December 2018

In Focus

Spotlight 10GB RAM I wonder why? What’s the need to bring a 10GB RAM smartphone? It may sound weird to you but, the million dollar question is that, do we really need it? Recently, OnePlus became the first smartphone maker to bring a 10GB smartphone by collaborating with McLaren which is called OnePlus 6T McLaren Edition priced at Rs 50,999 for Indian buyers. Not only OnePlus, its sister company from the BBK-clan, Vivo has also introduced a 10 GB smartphone with Dual Display called the Nex Dual Display Edition.

In-display Fingerprint The in-display fingerprint sensor is not new to the users and the market as we have seen Vivo bringing this technology in Vivo X21 and later upgrading its version in Vivo Nex. Similarly, OnePlus introduced in-display scanner in OnePlus 6T. Although, this feature was limited to premium and high end smartphones in 2018 but, we can hope it to transpire into mid-segment smartphones and budget phones as well because if it’s a technology then it should reach to the masses. n

Punch Hole Display Though we are also not clear how it will look like but can assume it to be a bit different from the available display technologies that we have

In a nutshell, the New Year 2019 will not be that different from 2018 apart from few new

presently. Samsung has become the numero uno to

technologies and innovations coming in while most of it will be taken forward. The 2019

announce this concept and hope to bring it for the

will also see more 5G-ready smartphones by the year end as the technology is shifting more

market early this year. Following the footsteps of

towards it. I would personally like the mobile players to work on increasing battery efficiency

Samsung, Huawei too announced to bring its first

and create a rich user experience. There’s another set of audience evolving in India who are

punch hole display smartphone later this year. The

more into gaming but does not want to go with console or PC. For those, companies like Asus

hole basically holds the selfie camera module in it

have begun a new smartphone race, a gaming laptop converted into a smartphone. We wish

on the display. Samsung has already announced

you a very Happy New Year 2019 with it!

Galaxy A8s with Infinity- O-Hole display.

www.mymobileindia.com

haider@mymobile.co.in

january 2019 | 45

Exclusive

chief speak

“In 2019, we will bring AI based triple cameras and smaller notches” TRANSSION with its bunch of five sub-brands (itel, TECNO, Infinix, oraimo and Carlcare) has occupied most of space available today in mobile ecosystem in India; be it manufacturing, sales, servicing and accessories. Arijeet Talapatra, CEO, TRANSSION India leads the Chinese Holdings businesses who wants to replicate TRANSSION’s successful Africa-model, think global; act local. He had a word with Haider Ali Khan on TRANSSION strategies for 2019. Is TRANSSION happy with the overall

a clear testament of our growing presence

partners, 1 lakh plus retailers and more

performance of its brands in the year 2018?

across India as well as globally. As each

than 960 service centers.

itel and all our other brands have grown

brand has performed stupendously well

tremendously in India over the last one

within its own segment of consumers that

What would be the focus of TRANSSION

year, namely TECNO, Infinix and oraimo.

it is made for, thereby contributing to the

in 2019 given the fact that there has been

TRANSSION emerged as the fifth largest

overall success of TRANSSION’s multi-

a slump in overall mobile sales in 2018?

player in the mobile phone industry by

brand business strategy.

Earlier this month, Cisco’s 13th annual

capturing 4 percent market share in Q1, 2018 (Counterpoint report Q1 2018). In Q2, TRANSSION continued to

Additionally, over the last one year

Visual Networking Index (VNI) stated

we have also strengthened our footprints

that the number of smartphone users

across PAN India with 3400 plus channel

in India will increase to be 829 million

be at 5th position with itel registering

by 2022, which will account for 60% of

a growth of 14% QoQ in 2018, our

the population. We at TRANSSION will

online exclusive brand Infinix grew by

continue focusing on strengthening our

45%, registering an overall 53% Year-

smartphone portfolio in 2019 by offering

over-year (YoY) growth for the company

the best in class technologies making it

in smartphone category (IDC Q2 2018

more affordable and accessible.

Quarterly Mobile Phone Tracker).In

The Indian smartphone market

Q2, TECNO grew 74% sequentially as

is experiencing a revolutionary

it brought full screen and facial unlock

transformation with evolved technologies

features at an entry level price during the

and disruptive innovations. Mobile

same quarter. In Q3, TECNO shipments

phones, today, have become the

almost witnessed a 100% growth y-o-y. Infinix grew 65% YoY as it expanded its product

de facto devices for millions of Indians as the devices are becoming affordable

portfolio to take ground in

and operator charges

the sub-$150 segment.

are getting easier

TRANSSION held a 7%

on pockets. ‘Make

market share and ranks

in India’ is fueling

4th globally by sales

democratization

volume in the first three

and bringing India

quarters (IDC Q3 2018

at par with the

report).

world.

The above data is

46 | january 2019

have

MYMOBILE

always strived to cater to the local needs of

The JV with Spice Mobility remained

markets and minds of audiences? oraimo

the consumers at the best value. With the

unheard in 2018. What are your plans

aims towards developing cool and

increasing growth in mobile photography

for the yesteryear’s brand in 2019? We

creative smart-accessories for young

amongst the Indian consumers, camera on

have launched a few products in 2018,

people around the world. We launched

a phone has seen maximum innovations

however, at present; we are re-strategizing

the brand in India in late 2017 and in just

and improvements. Last year, we have

for the future direction as far as Spice is

over a year, we have seen an extremely

been instrumental in launching dual rear

concerned.

positive response from the market. In

cameras and full view display across our

fact, oraimo is the No.1 brand in

brands. Localisation is our core and we are

What are the lessons learnt from African

some markets such as Orissa, NESA,

planning to satiate typical local needs of

markets which can be fruitful for TRANSSION

Maharashtra, Karnataka, and Kerala.

the consumers across segments.

in India? We are presently leading with most

Launched in 2017, both the brands;oraimo

of our smartphone brands in Africa. The

and Carlcare have received tremendous

Would you like to continue with TECNO, itel,

reason for the success is attributed towards

response. For instance, we have two

Infinix, and oraimo in 2019 or consolidation

our strategy of being a global company

exclusive Carlcare COCO centers in Noida

would be a better option in 2019?

Exclusive

chief speak

and Mumbai. In fact, we launched the

TRANSSION’s core business essence lies

Mumbai store this year itself. Our after TRANSSION will sales support has grown to 960+ touch continue focusing on or itel or oraimo or Infinix, each brand has points this year. a different set of products tailor-made strengthening our smartphone for a different set of customers.For What would be the new innovations in portfolio in 2019 by offering the instance: from the house of TRANSSION? best in class technologies making mobile itel is meant for a consumer who At TRANSSION, we always want it more affordable and accessible. to render powerful and innovative has practical needs, and wants an affordable pick that is of value technology to our consumers. We We have always strived to cater for long term and also helps to are a consumer centric company, to the local needs of satiate his need of quality at a very hence we continuously study the the consumers at the budget friendly price. itel operates needs of the consumers from all the best value between INR 3,500 to INR 6,000 for markets and keep up with the latest in its multi-brand strategy. Be it TECNO

Smartphones and 800 to 1,500 for n

trends in technology thereby translating

feature phones.

with a local approach. It is in our DNA to

those insights into products which are

TECNO is for a slightly evolved

adapt and customize our strategy in each

accessible to our customers and can

consumer who has an aspiration, and

market that we enter. In India, due to the

change their lives. The products have

wants to be at Par with the Metros and

diverse mix of consumers that our country

been designed solely considering the

big city consumers. TECNO operates

has, in terms of demographics, geographic

features and characteristics that the

in the price segment (INR 6,999- INR

and psychographics, the business strategy

customers look for in a smartphone,

13,499)

in India is further customized and molded

which of course have been amalgamated

Infinix is an online only brand, in an

to best fit the market here. As a consumer

with TRANSSION’s quality smartphone

exclusive partnership with Flipkart. The

centric company, we have been committed

making expertise.

brand operates in the price segment

to developing products and features that

In 2019, we are working towards

(INR 5,999 – INR 19,999)

can empower consumers with relevant

bringing latest technologies in camera

Each of the brands are doing

products, great quality and value. Since

such as AI based triple cameras and also,

significantly well and satisfying the

entering into the Indian market in 2016,

plan to offer smaller notches that enhance

specific needs of the segment of

we have launched a series of customized

the viewing experience. This year, we will

customers that they are meant for. So

products to cater to local consumer needs

witness deeper penetration and adoption,

brand-consolidation is not the way to

every year.

thereby driving the digital shift across

go for us at TRANSSION, we will

India.

continue to cater to our customers

You have oraimo for accessories and

keeping in mind their technology and

Carlcare for after sales service but that

lifestyle needs.

has not been put aggressively into the

www.mymobileindia.com

All in all, there’s a lot to look out for in 2019! n haider@mymobile.co.in

january 2019 | 47

In Focus

Spotlight

Huawei Mate 20 Pro A Masterpiece with Higher Intelligence

n what could be called its answer

smartphone from the company that was

to the premium-segment flagship

launched earlier last year. It is said to be the

The flagship device, which was unveiled

handsets such as Apple iPhone XS

sequel to the Mate 10 Pro that never made

at an event in New Delhi recently, is the

Max, Samsung Galaxy Note 9 and

it to the country, which also makes the Mate

successor to the highly-acclaimed Mate

Google Pixel 3 XL, Chinese tech giant

20 Pro important for Huawei to establish its

10 Pro that introduced the first Kirin

Huawei has come up with its much-awaited

position amid OnePlus, Samsung, Google,

processor that’s powered by AI. The all-new

Mate 20 Pro smartphone in India. The

and Apple in India. The launch of the Mate

smartphone takes things a level up with a

Huawei Mate 20 Pro goes big on design

20 Pro is a significant step and highlights

better processor that is touted to have AI

and features, besides boasting of a triple-

the company’s growing

at the heart and a triple camera setup that

confidence in the Indian market.

camera setup from Leica, which was first

company believes can replace the need

introduced by the P20 Pro, another flagship

for a telephoto lens on a DSLR. While telephoto capabilities of phone cameras are not something new – Google Pixel 3 XL has Super Res Zoom that’s essentially a substitute for a telephoto lens, the Mate 20 Pro aims to improve the results with the help of AI so that zoomed images don’t look subpar.

Spec-sheet As for specifications, the Huawei Mate 20 Pro sports a 6.39-inch QHD+ OLED curved display with a 19.5:9 aspect ratio and a resolution of 1440×3120 pixels. The screen-to-body ratio of the smartphone is 86.90 per cent. The smartphone is powered by the company’s 7-nanometre HiSilicon Kirin 980 SoC paired with 6GB RAM and 128GB internal storage, which is further expandable via microSD card. However, Huawei launched the world’s first Nano Memory (NM) card that is only supported on the Mate 20 series but India is not getting it as of now. The Huawei Mate 20 Pro is IP68-rated, which offers protection against water and dust. The device houses Cat.21 network standards for faster 4G speeds. The Mate 20 Pro claims to give the fastest Wi-Fi signal and speeds. There is dual-frequency GPS available on the Mate 20 Pro, supported by AI. The smartphone runs EMUI 9.0 based on Android 9 Pie outof-the-box.

48 | january 2019

MYMOBILE

Optics The cameras happen to be the USP of the Huawei Mate 20 Pro – a 40-megapixel wideangle lens, a 20-megapixel ultra-wide angle lens, and an 8-megapixel telephoto lens. The sensors support AI Image Stabilisation, Super HDR, and Night Mode photography

to the Face ID setup on the iPhone X onwards. The Mate 20 Pro comes with a colossal 4,200mAh battery with 40W SuperCharge technology proprietary to Huawei. Interestingly, this is the world’s first smartphone to come with reversible wireless

Value Addition Microsoft’s Thirumalai Anandanpillai, who heads the company’s AI team in Hyderabad, talked about the integration of AI prowess on the Mate 20 Pro during the launch event. This tells how Microsoft is investing hugely into mobile businesses optimistic about AI. The all-new Mate 20 Pro supports real-time translation, both verbal and written, across English, Hindi,

In Focus

Spotlight

Bengali, Tamil, and Telugu among other international languages.

Price and Offers The Huawei Mate 20 Pro comes with a price tag of Rs 69,990 for the single variant with 6GB RAM. E-com major Amazon is offering a Sennheiser PXC 550 headphone bundled with the Mate 20 Pro at a cost of Rs 71,990. The smartphone comes in Emerald Green and Twilight colour variants. It is exclusively available via Amazon. The Vodafone Idea users will mode. For taking selfies, the Mate 20 Pro sports a 24-megapixel 3D depth-sensing camera, which also offers face scanning. The images are backed by dual NPU sensors. There are photography effects such as Hollywood mode, underwater mode, and Macro mode among several others to leverage the camera sensors to produce some DSLR-like photos. There is a Spotlight Reel that keeps the subject in focus while a video is being shot so that other things serve as the background. There are 3D Emojis, as well as 3D live object modeling available on the Mate 20 Pro that allows scanning a live object and create its 3D image on the phone. It comes integrated with Google’s ARCore that offers AR-based applications. charging that essentially charges other

get additional data on postpaid plans

devices that support wireless charging via

worth Rs 499 and higher for 12 months,

The Huawei’s latest flagship also comes

its rear surface. Huawei has also launched

in addition to 20 per cent off on monthly

with an in-display fingerprint sensor as

its 15W wireless charger in India. The

rentals for 12 months. The Huawei 15W

the second biometric unlocking solution.

Huawei Mate 20 Pro comes with NFC,

Wireless Charger is sold separately.

The notch at the top of the display comes

which is required to cardless payments

Additionally, the waterproof rugged

with a flood illuminator, a proximity sensor,

case for underwater photography is also

an IR camera, a dot projector, and an

Huawei Pay nor Google Pay with NFC is

available. n

ambient light sensor, which looks similar

available in India as of now.

Security and Power

www.mymobileindia.com

team@mymobile.co.in

january 2019 | 49

Trendz

consumer insight

Attractive Financing Schemes and Keenness to Explore Latest Features Driving New Sartphone Purchase One out of three consumers consider availability of good deals and experiencing latest specs as the prime reasons for buying a new handset in India, says an IDC study

ccording to the International

most prominent source of influencing the

Data Corporation’s Consumer

consumer buying behavior for smartphones.

PULSE research study on

This has been a key factor for success

the smartphone consumer

of brands like Xiaomi, OnePlus with

trends in India, one out of three consumers

their unique go to market approach and

consider availability of good deals and

spreading the word of mouth augmented

experiencing latest specification or feature

by dedicated fan-based community. Brand

as the prime reasons for buying a new

trust is the highest influencing factor for

smartphone. This can be attributed to

two third of Xiaomi consumers, followed by

multiple sales events backed by high

value for money proposition and availability

decibel marketing especially by e-tailers

of latest specifications.

with attractive financing schemes helping drive affordability. Word of mouth continues to be the

According to Sachin Mehta, Market Analyst, IDC India, “In terms of specifications, consumers have many choices especially from China based

“Currently, RAM and processing speed are the most preferred specifications followed by bigger battery size and superior camera quality. Additionally, features like face unlock and waterproofing are yet to gain importance amongst consumers” – Sachin Mehta, Market Analyst, IDC India vendors at affordable prices. Currently, RAM and processing speed are the most preferred specifications followed by bigger battery size and superior camera quality. Additionally, features like face unlock and waterproofing are yet to gain importance

50 | january 2019

MYMOBILE

amongst consumers.”

Consumers continue to prefer paying

“In terms of channel preference,

through cash on retail counters, however

online shopping is gradually becoming

a steady uptake is witnessed in payment

very popular with Indian consumers for a

options through EMIs (Equated Monthly

variety of reasons. Convenience being one

Installment) and debit/credit cards. Also,

of the most important and basic reasons

more than half of the offline consumers

that almost 40% of consumers prefer

visit a multi-brand outlet, of which two third

online channel for the overall comfort and

finally bought the smartphone from these

convenience, followed by prices offered by

outlets signifying the continued relevance

e-tailers. In terms of mode of payment while

of offline channel in India market.

buying a smartphone, the EMI options as a choice for payment has increased, followed closely by use of debit/credit cards owing

Survey Highlights With the wider availability

of financing, around half of the consumers who had spent INR10K-20K on their previous smartphones upgraded to INR30K+ segment. China-based vendors such as Xiaomi, Vivo and Oppo are perceived as great value for money brands for their superior quality and design and delivering on what they promise.

Offers and recommendations from family and friends remain the key influencers in the final purchase.

Overall consumers who visit online stores consider Flipkart as their first choice. However, premium smartphone (INR 30K+) consumers prefer Amazon for buying a smartphone.

In offline, apart from multibrand outlets (MBOs), Reliance Digital stores are emerging as a strong choice for buying premium end devices owing to availability of better discounts and offers and store presence across India.

www.mymobileindia.com

“Online shopping is gradually becoming very popular with Indian consumers for a variety of reasons. Convenience being one of the most important and basic reasons that almost 40% of consumers prefer online channel for the overall comfort and convenience, followed by prices offered by e-tailers” – Upasana Joshi, Associate Research Manager, Channel Research, IDC India

Trendz

Consumer insight

Premium segment (INR 30K+) Highlights Apart from good deals/

offers, experiencing a new technology/feature is another key reason while making purchase decision. Online reviews emerge as one of the key sources before making final purchase in the premium segment category.

OnePlus is the most preferred premium smartphone brand, especially for consumers who are looking for an Android smartphone. 90% of OnePlus buyers’ first choice is OnePlus as it offers latest specifications and trust the brand

Apple continues to drive high loyalty amongst its consumers.

IDC India Smartphone PULSE is an to multiple tie ups by e-tailers with banks

extensive smartphone and consumer

for cash back offers,” says Upasana Joshi,

facing research program covering eight

Associate Research Manager, Channel

major cities of India with a sample size

Research, IDC India.

of 1,700 consumers. It gives detailed

Within offline channel, two out of three

and definite insights on the FTBs (First

consumers visit offline retailer stores to have

time buyers), pre and post purchase

a hand on experience of the device before

process, channel preference, deep dive

making the final purchase. Also, more than

on specification choices, price shift

half of offline consumers feel that the next

patterns, upgrade cycle and future buying

vital factor is the near to home convenience

preferences of consumers, thereby helping

which in turn drives the retailer/promoter

in understanding the overall consumer

push at the shop counter in deciding the

buying habits for smartphones in India.n

brand and model choice for the consumer.

team@mymobile.co.in

january 2019 | 51

In Conversation

face to face “We will launch our own smartphones and accessories brand to offer products with rich experience” Mumbai based GIGIL Resources was founded in 2017 with an aim of offering cutting-edge services to the people in various industries ranging from multinational companies to small, medium enterprise and to public sector companies. The company specializes in GIGIL Saver Pack (GSP), multi-brand outlet, mobility service, human resources service, smartphone and amp; mobility accessories. Nijhum Rudra spoke to Sarabjeet Singh Saluja, CEO of GIGIL Resources about the company’s specialties and uniqueness in the mobility market and its upcoming business development plans. Can you explain your motto ‘Continuous

Management, GIGIL Service Care in the

through which we serve pocket friendly

business development by empowering our

B2B and B2C market. And we are also

packs to take extra burden from customer,

customers’ and also shed some light on the

coming with smartphone and accessories

we are offering screen replacement, pick

business models of your organization? Our

in the market. By the first quarter of

and dropupto 80% cashback.

motto is to become a complete mobility

2019, we have already initiated our

solution provider to end customer in this

retail dream project of GIGIL multi-brand

What are your current market share in the

technology driven era. We are coming up

mobility solution and in process to open

spectrum of mobility solutions and your

with various business verticals to give best

400 GIGIL Retail Store (Company Owned

expectation in the next quarter? We are just

mobility solution to customer and brand

& Franchisee Store). GIGIL roof covers

one and half year company and we have

to empower the society life style. We as

all mobility, AI, IoT and CE Solutions.

grown three folds and trying to make a

a company are ready to become a strong

Our core concept is to meet the need of

visible presence not only in the spectrum

backbone in the service vertical where we

customers to fulfill their requirements and

of mobility solutions, but also take the

provide strong service network in Tier 1,

only make a “gigil” (Cute Smile) on the

customer mind share.

Tier 2, Tier 3 as well as Tier 4 cities, with

face of customer, after taking product and

lots of other value added services (VAS)

services from the stores.

Do you want to give any message to your customers on your upcoming GIGIL Mobile

to the brand to enhance its distribution network and give a new sense of service

What are your specialties and uniqueness in

platform? We are coming up with our

experience to their customer.

the market which you think can help you stay

own smartphones and accessories brand

ahead of the competition curve? As disclosed

where we will be targeting segments who

What are the various verticals you are offering

earlier in an interview, we care about our

love to enjoy good quality product with a

your products and services and which vertical

customers; also we will spring up with

richer experience. GIGIL aims to provide

you think is in a perilous situation among

new customer friendly product in coming

a good quality product experience through

the rest? What are your plans to meet their

years. Currently, we are serving through

not only device but also with services and

needs? We have already launched GIGIL

GIGIL Saver Pack (GSP), and from this,

value added services (VAS). n

Service Pack (GSP), Human Resource

we are saving the society of smartphone,

52 | january 2019

nijhum@mymobile.co.in

MYMOBILE

face to face

“We are focused on smartphones and will work to make them affordable” The Chinese smartphone and accessories maker, Meizu, has re-launched itself in India with three new smartphones and two accessories at the end of year 2018 hoping that consumers across price points give chance to those who provides a better value for money. Ramashish Ray, CEO and Country Head of Meizu India seems quite optimistic about the company’s second innings. He had shared his thoughts with Haider Ali Khan. Meizu has relaunched itself again in India

a strategy of loss. Leadership has led to

Do we expect more such launches from

after a gap of more than a year. What drive

compromise on the build quality and

Meizu in 2019 and what would be their

you to take this second chance? Is that scope

making phones customers are proud to

range? We would surely do. I would

left for you to begin your journey again?

showcase as a personal device especially

however not divulge all details for reasons

Meizu is a well-respected brand with 70

at certain price points.

of confidentiality. The media will be the

million fans globally. There is a strong

first to realize the same

DNA of product design proven through the

Meizu ended year 2018 with three new

innovative launches done over the years

smartphones, one sits into premium segment

You did not touch feature phone part in

many for them ahead of the technology

while the rest belong to budget and entry

your kind of a comeback. Is that phase over

curve. India is well known to be one of

segment. Wasn’t it too early for Meizu to

for Meizu and now on it will only focus on

the fastest growing yet most competitive

launch a 40K smartphone before getting a

smartphones and accessories? We are

markets. However it’s far from consolidated

hold of it or it was only to make a statement?

focused on smartphones and will work to

and trend shows that the consumer across

We launched these devices at re-entry to

make them affordable continuously with

price points gives chance to the entrant

showcase our portfolio strength and that

our partners

provided there is better value. We have

as a brand we are ready to cater to every

reworked our portfolio and also closely

price point of the Indian consumer.

What will be the preferred channel for Meizu if wants to create a lasting impact? We will

working under the Make in India initiative this time round. All this makes us believe

You also announced two new accessories

work in partnership with key Online as well

that we can rework the journey towards

as well. Do you want to go hand in hand

as Offline partners who are organized and

success.

with both mobile and accessories from

can cater to large geographies

next year onwards? The accessories we Meizu must have done some market

have launched are again to showcase

Tell us about your after sales service

research before announcing itself again.

our ability to give best of design and

model? We offer industry best practice

What were the feedbacks received and the

innovation at an affordable price points.

service through our partners across

pain points on which Meizu can catch on and

We firmly believe in delivering a holistic

India. This is one of the most important

address them? We notice that consumers

consumer experience and have products

aspects of offering long term value to the

feel they do nothave to pay excessive

for all mobility needs. Yes we will keep

consumer and we are committed to the

brand premium. We also see that the

addressing and introducing as we go

same.n

race towards offering discounts through

along.

www.mymobileindia.com

haider@mymobile.co.in

january 2019 | 53

Tried & Tested

burntest

ASUS ROG Phone A Gamers Delight!

aming laptop!

addition of ASUS ROG has

with no issues in handling

and smooth in functioning.

Doesn’t it sound

placed the company totally

it plus the aerodynamics of

The logo at the rear side

too cool and

on different level with the

the phone allows easy grip

is no simple logo because

the first picture

first ever launch of gaming

with comfortable space along

embedded in it are back up

which comes in mind that it

smartphone. The new ASUS

longitudinal line of the body

lights with customizable

will surely be fantastic with

ROG phone is well versed with

to play the game. The body

RGB LEDs and also at rear

the power to stun? But what if

updated powerful processor

is carved out of mixture of

side you can sport the logo

we tell you in this review that

to support its main aim and

glass and aluminum. The

of the phone “Republic of

now you can carry the cool

equivalently a powerful RAM.

rear side looks solid with an

Gamers”. At the front side

gaming beast in your pocket?

So let’s discuss whether the

aesthetic appeal and sporting

the first thing excluding the

Sounds surprising? Well

trick will play for ASUS or not.

a genuine look to match its

display size which attracts

gaming status with patterns

the attention are the two

making section all over the

sound emitters, one above

allow this review to bring into your attention a new, totally

Design

different and completely

For a gaming phone as soon

rear side. Gaming look perfect

the display and other below.

focused only on gaming

as the name is heard the

on point but don’t forget after

The selfie camera could be

smartphone from ASUS

common perception which

all it is a smartphone and

sported at the top of display

which is no less than a beast

develops that in terms of its

the phone is sporting dual

as well. The top side has

in compact size. Asus over

looks that it will have some

rear camera sensors placed

active noise cancellation

the time has always brought

matte finish look with a solid

in unique style and the LED

whereas at the bottom lies

attention of smartphone users

structured body, classically

flash assisting is also placed

the Type-C port and a 3.5mm

towards itself and the latest

attractive with bold and solid

in unique manner as well. The

headphone jack. At the left

colors. But don’t let its solid

fingerprint sensor has classy

side lies thedual SIM tray

look to fool you that it will be

design as well and placed

and connector port to attach

in easy reach and is fast

the cooler which is available

heavy, the device is light

76 | december 2018

MYMOBILE

Tried & Tested

burntest

in the box, while at the right

and has a screen resolution

is capable of producing 108

side lies the power button

of 2160x1080 and 1ms

percent of DCI-P3 color

and the volume rockers. The

response time. The screen

gamut. The screen is guarded

Platform

by Corning Gorilla Glass 6. The

Any gaming experience is

display is complete in every

in utopian state only when

09 /10

sense and you won’t find any

you don’t face any lag in its

lag in color production, space,

functioning and to deliver

and durability.

that ASUS ROG has chosen

phone has ultra-sonic pressure

verdict

sensitive location which helps to perform different tasks.

Looks

headphone X as well.

The phone also has water

Creates Aura

resistivity.

Cameras

09 /10

Display

Performance

10 /10

Audio

Sporting a display size of 6

Battery

09 /10

Gaming experience is not

Snapdragon 845 (10nm)

complete without a sense of

processor. But to place

08 /10

good sound and ASUS ROG

cherry on top it will be the

knows it very well and the two

first ever phone to run its 4

inch with no notch just the plain and big screen and to be practical it was right decision from Asus to ditch

Good Show Extreme In Sync

Value For Money Gamers Only

OVERALL

90%

the most updated and powerful processor Qualcomm

sound outlets produce192

cores at 2.96 GHz Kryo 385

the notch to provide wide

kHz audio. While testing

Goldwhich is till now not

and long space ensuring you

the sound quality when we

available in any smartphones

have enough screen space to

played the games the phone

of any range while the other 4

enjoy the games.The display

gave sensational sounds and

cores are clocked at 1.7GHz

other such apps showing video content

Trendz

Consumer insight

resulting in their increasing usage. The over-the-top (OTT) entertainment

increasing the user dependence on it.

are also gaining popularity. 40 per cent

Today, most of the Indians use as many

of the users are watching content on a

daily basis. For OEMs, the this is a good sign of majority of the users The rise in usage of gaming and rise in usage of apps means judiciously using apps and installing entertainment apps is a good news that they shall have to continue only the ones that add the usability for the telecom operators. These of the smartphone, yet, there is a to increase the performance of the two are data heavy applications need to increase the awareness and smartphones holistically, where the of a smartphone which can educate users about the apps. become promising revenue processor has a crucial role to play. As per the techARC DIGIT generators for them once the insights, the average number of apps hyper-competitiveness settles in Other than that, battery, display installed are 51; however, the range the market, due to which the data and audio will continue to be goes as high as 207. This indicates and apps over it, are offered free or the areas which will require that there are some users who go on at very subsidised rates. improvisations installing apps without much of a thinking For smartphone OEMs, usage of apps as 24 apps on their smartphones. While

and understanding. Such extremely high

of this order means that they shall have

installation of apps can not only drain the

to continue to increase the performance

smartphones in several ways and impact

the second category with 70 per cent of the

of the smartphones holistically, where the

its performance, but can also expose such

users playing one or the other game daily

processor has a crucial role to play. Other

users to various vulnerabilities that could

on their smartphones. Not surprisingly, 47

than that, battery, display and audio will

be acquired by the device through some

per cent of the users use financial apps

continue to be the areas which will require

apps.

that include banking apps as well as wallet

improvisations to let users increase their

Apps have got embedded into the daily

apps to perform one or the other financial

daily usage of resources heavy apps like

lives of Indians. As many as 38 per cent of

transaction digitally. The user confidence

gaming and video. n

the users use 6-10 apps a day. By category,

has gone substantially up in such apps

www.mymobileindia.com

team@mymobile.co.in

january 2019 | 73

Guest Column

by Invitation

The year full of actions for Telecom Infrastructure Industry By Tilak Raj Dua

he Telecom Infrastructure

IBS deployment in government buildings

notification of NDCP 2018 which is an

Industry with more than 5

for seamless network connectivity and

overarching forward looking and reformative

lakh mobile towers mounted

development of online single window

comprehensive policy to transform India

with 20 lakh BTSs extends

portal by states like Jharkhand, Haryana

into a digital society by for enabling

and Assam and etc.

futuristic technologies such as expansion

mobile telecommunication services to more than 1.1 billion subscribers. In the last year,

Further, the year 2018 witnessed the

of 4G, 5G, fiberstation, cloud computing,

the telecommunications industry added around 40,000 mobile towers with around 2 lakh 90 thousand BTSs. Undoubtedly, the Indian telecommunication sector has undergone a revolutionary transition in the last two decades to become the Worldâ&#x20AC;&#x2122;s second largest telecommunication market. As per the government report, the mobile sectorâ&#x20AC;&#x2122;s contribution to GDP is presently 6.5 percent and will increase to 8.2 percent by 2020. The year 2018 was majorly the year of positive developments and synchronisation on the business, policy and regulatory front. The biggest good news was the inclusion of IP-1s under the purview of Right of Way Rules 2016 vide Office Memorandum dated 22 May 2018.Further, the year captured other significant developments such as the amendments in Gujarat policy ensuring level playing field, cancellation of discriminatory tender by Kozhikode corporation for deployment of high masts,

74 | january 2019

MYMOBILE

block chain, M2M, IoT, AI, and VR etc.

of doing business was hindered due to

communication, artificial intelligence

For infrastructure Providers, the policy

exclusion of telecom towers from availing

and connected devices have led to an

included numerous provisions such as

Input Tax Credit under GST regime, levy

increased demand of a robust and scalable

Enhancing scope of IP-1s, fibrisation of

of Property Tax by treating mobile towers

infrastructure.

75-80 percent towers to extend world

as land & building, coercive actions such

Further, Government’s thrust on

class high-speed internet connectivity,

as OFC cable cutting and mobile tower

launch of 5G services, Digital India,

extension of incentives and exemptions

Smart Cities, Bharat Net, proliferation of

for the construction of telecom towers,

4G services will boost the demand of roll-

“The telecom out of telecom infrastructure such as fibre cable, telecom towers, small infrastructure industry strongly Fibre Authority etc. cell solutions, Wi-Fi networks believes that the future of Indian Tower In the year, there and IBS. The physical were significant infrastructure needs to Cos rests on the exponential rise in data developments on the be robust to meet the traffic and harnessing emerging business implementation of growing need and Right of Way rules, demand of ubiquitous opportunities. Rapid expansions of 4G will 2016 at the state connectivity. drive the increase in tenancy ratio. Various level, in totality Going forward, the 12 states and UTs introduction of 5G emerging technologies such as internet of aligned their policies services, along with the things, machine to machine communication, with that of the explosion of internetcentral government, of-things/ everything, artificial intelligence and connected policies in 14 states will bring the need for devices have led to an increased are still under discussion infrastructure sharing which while there are no uniform is expected to emerge as a key demand of a robust and policies across 10 states and trend. scalable infrastructure” UTs. It is worth highlighting that The next generation telecom safety and security of telecom towers and setting up National

DoT extensively supported the industry

infrastructure will be one of the core pillars

by proactively writing and organising a

in transformation of India into a digital

seminar with states for the implementation

economy. Telecommunication services is

of the said rules. The year 2018 reinforced business

sealing by states etc.

a catalyst to empower citizens by providing them with transparent governance and

relevance of ‘sharing’ business model-

The year ahead!

homegrown business concept, which is

It is obvious to say that the Digital India and

a Harvard Business School case study

Smart Cities mission can be realized to its

DoT has extensively supported the

and is being emulated globally. Under the

true potential only when the infrastructure

industry by organising a state level seminar

sharing concept, the towers are shared

for ‘last mile’ connectivity has been

for implementation of RoW rules to facilitate

on a non-discriminatory and transparent

established. In order to accelerate the

time-bound and hassle-free single-window

basis. The concept has advantages such as

deployment of telecom infrastructure and

clearances for the requisite backhaul etc.

efficient use of capex, improved aesthetics,

bridge the digital divide in the country.

In the forthcoming time, if state aligns

services (education, health, legal, financial and safety) at their fingertips.

Now, as we head towards the new year

with the Centre’s ruling the development

2019, the telecom infrastructure industry

of robust telecom infrastructure will be

With the industry commitment

strongly believes that the future of Indian

seamless, which is the need of the hour

towards developing green sustainable

Tower Cos rests on the exponential rise

for ubiquitous connectivity and new

telecommunication, the industry converted

in data traffic and harnessing emerging

technologies such as 5G, IoT, M2M, AR

around 15,000 mobile tower sites taking

business opportunities. Rapid expansions

and VR etc. n

total count of diesel-free sites to 1 lakh 5

of 4G will drive the increase in tenancy

thousand sites.

ratio. Various emerging technologies such

faster rollouts, energy savings, and better coverage quality.

However, on the other hand, the ease

www.mymobileindia.com

as internet of things, machine to machine

Guest Column

by invitation

The author is Director General, Tower and Infrastructure Providers Association (TAIPA).

january 2019 | 75

In Conversation

face to face

“Feature phones continue to be a dominant vertical for Detel” When it comes to feature phones, Detel is a name to reckon with in India. The homegrown brand, under S.G. Corporate Mobility, turned everyone’s head in 2017 with the launch of world’s most economical feature phone, Detel D1 at the price tag of just Rs 299, which now retails for Rs 349 with an upgraded chipset. Continuing its tradition of offering products at mind-boggling affordable prices, Detel recently launched the D1 LCD TV at just Rs 3,999. The company has some big plans for India under its #connecting40croreIndians initiative. Yogesh Bhatia, MD, Detel, delves deep into details about the brand, its offerings and marketing strategies, in a candid conversation with Ramesh Kumar Raja. Excerpts: How’s the brand Detel positioned itself

feature phone at this price point with the

among the Indian handset players as well

specifications we are offering, such as

as from the dominating Chinese OEMs? We

1.44″ monochrome display, 650mAh

entered the Indian feature phone market

battery, torch light, phonebook, FM

with our brand Detel in 2016. India is an

radio, speaker and vibration mode.

economy where over 22 per cent of the

We are trying to bring communication

population is below the poverty line. For

services in the most cost-effective

a matter of fact, when a range of foreign

manner, with a clear target to address

and Indian brands are tapping into the

common person in the untapped section

Indian smartphone market big time, it’s

who still feels that owning a phone is a

quite surprising that over 70 per cent of

luxury. With every consecutive launch,

the market is still untapped. With the

we are glad to bring to our customers

vision of #connecting40croreIndians,

feature phones that are not only

we took the initiative to bring such

economical and affordable but also

phones to the people who could not

cater to a lot more needs of the feature

afford but dreamt that one day they

phone buyers in India. India is a price

too would buy a phone can now

sensitive market and the consumers,

own and speak on one for the first

especially in tier-2, tier-3 markets and

time. During the Indian Mobile

in rural areas, are cautious about their spending behaviour.

Congress 2017, India’s

86 | january 2019

first ever mobile, internet

Detel plays into the feature phone segment

& technology event, we

apart from smartphone accessories

launched the world’s most

and TVs. Which has been the dominant

economical feature phone

vertical for you? We have an extensive

in the market- Detel D1 at

range of feature phones targeted at

the price tag of just Rs 299.

the masses. Feature phones continue

No other brand is offering a

to be dominating as they remain the

MYMOBILE

preference of people in small towns and

available to around 4,000 retailers in the

rural areas that have little need for or

rural parts of the country. These cover

money to buy expensive devices. Recently,

retail points like kirana stores, medical

we have also forayed into the smartphone

stores, mobile shopping outlets and local

accessories and television market.

entrepreneurs in remote areas of Varanasi,

However, feature phones are a dominant

Jaunpur and Chandauli districts in UP and

vertical as it drives the maximum demand

Jaipur and Sikar districts in Rajasthan.

and revenue for us.

Our products are also available at over

Which are the areas from where maximum

stores as well. As far as the online channel

demand is coming for Detel phones and other

is considered, our products are available

products? Having launched the world’s

on Detel’s official website and app, our

most economical products under the two

B2B distribution partner B2BAdda.com,

80 Barista café outlets in India and Relay

categories- Detel D1 feature phone at Rs 299 and the Detel D1 LCD TV at just

“We have rightly been able to touch upon the to touch upon the lives of people who felt that phones and TVs are lives of people who felt that phones luxurious products and that and TVs are luxurious products and that they could never afford it. ‘Word of Mouth Marketing’, they could never afford it. The demand for The demand for our feature hence our customers who use phones has been coming our products are the Brand our feature phones has been coming from from even the remotest parts Ambassadors of Detel. even the remotest parts of the country of the country and we take and we take pride in making deliveries pride in making deliveries to What is your investment plan every nook and corner with in the next few years? This to every nook and corner with our our extensive distribution. We is a very crucial time for the extensive distribution. We see the see the most demand coming company as we are scaling up most demand coming from the from the South region. the product lines. In the coming years, we will be heavily investing in our South region” Rs 3,999, we have rightly been able

Your marketing and promotional strategies

Research & Development, technological

are said to be quite unique? Can you please

infrastructure to strengthen our online

elaborate about the same? We have always

presence and expanding our distribution

adopted distinctive marketing strategies

and on e-commerce platforms- Flipkart

network to strengthen our offline

for all our Detel products. We have reached

and Amazon India.

presence.

out to communities like Chaiwalas,

Since feature phones are a big hit in

Dabbawallas, Panvadi shops, Milkmen etc.

tier-3, tier-4 cities and beyond, our offline

After sales service remains an issue for

and give out the message that anyone can

distribution drives the major demand for

majority of phone makers. What is Detel’s

sell Detel mobiles and accessories under

our phones in these cities. On the other

approach to it? We have 400+ service

‘Detel Sales Entrepreneur’ program.

hand, in tech-savvy cities i.e. tier-1 and

centers pan-India and we provide 1

tier-2, most of the demand comes from

year of warranty on our products. We

the online channels.

make sure that our products go through

What kind of distribution network you have? Also, how have been the sales through your

stringent quality checks before being

channel partners? We are working with

Since you don’t have any brand ambassador,

made available for sale. In case the user

almost all major distribution channels

how do you manage to strengthen the

faces any problem with the product after

all across India. Under an association of

recall value of your products? Detel has

the purchase, we have a dedicated toll

B2BAdda with RADARSS, a technology-

always channelized its resources towards

free number which the user can access

enabled B2B platform for its ‘R-Mitr’

providing quality products to the customers

project, our products are being made

at a disruptive price. And we believe in

anytime (24x7). n ramesh@mymobile.co.in

www.mymobileindia.com

In Conversation

face to face

january 2019 | 77

In Conversation

face to face

“Our objective is to create a brand which is available on all market types” With mobile phones becoming an integral part of our lives, their accessories too are instrumental, in driving the craze of owning a smartphone. Be it a headphone or a Bluetooth speaker, or any other smart gadget – they supplement your handset and give you the feeling of ‘wow’. Homegrown PTron is one such accessories brand, which is not only popular in India but also making its presence felt abroad with a number of digital products. Ramesh Kumar Raja caught up with Ameen Khwaja, Founder and CEO of PTron, to understand the market scenario and its position in different segments of mobile accessories. Excerpts: In a hyper-competitive market like India

accessories, which among them has/

Bluetooth portable speakers, smart

which is already dominated by products

have gained maximum traction in the

gadgets, chargers, and cables. All our

from other countries apart from the domestic

market? PTron offers a wide range of

product categories have received positive

ones, how’s the brand PTron positioned it

mobile accessories like wired & wireless

traction online and offline. We believe our

self? We agree that the Indian mobile

earphones, Bluetooth headphones,

music/audio related products - earphones

accessories market is competitive and

and speakers are highly appreciated by

price sensitive. However, there is a large

the consumers. We are one of the few

segment in the market which is not

players who have Bluetooth certified

addressed properly. This segment needs

products by BQB labs.

branded and affordable products with good quality backed by warranty online

Which are the areas from

and offline. PTron is the only Indian

where maximum demand is

brand focused on this segment - which is

coming for the PTron products

potentially largest by volume and value.

in India? PTron products are

PTron’s product quality, pricing, warranty

being sold online for the last

and extensive range of 250 products meet

4-5 years. We have noticed

these consumer needs and demands.

an increasing demand for

Additionally, FCC certification for USA,

PTron products coming

CE for Europe and BIS for India to sell our

from all parts of India. In the

products across the globe is a testimony

recent past, there has been

of our ‘Certified Quality’ unlike most other

a positive shift in tier-2 and

players in the market.

tier-3 cities due to the penetration of budget smartphones and

Since PTron offers a wide range of products, from earphones to Bluetooth speakers and handset

78 | january 2019

improvement in telecom networks. We expect the demand for

MYMOBILE

PTron products to increase from such

might prefer to order from anywhere at

laws and consumer awareness will help in

cities due to our strength – affordable

ease. From the revenue point of view, the

eliminating this parallel grey market to a

products with good quality & backed

online platform is relatively better as we

large extent.

by warranty. We are also working on

save the cost otherwise incurred in brick

strengthening a wholesale distribution

and mortar format of sales.

channel for our products. We presently

More importantly, we are witnessing a shift in consumer preference. For a marginally higher price, if one gets a

have 40 distributors covering 12 states

After sales service remains an issue for

product with warranty and is safe to use,

in India.

majority of electronics companies. What is

consumers are attracted towards such

your approach to it? We have a strict Quality

brand. This is precisely why PTron has

PTron has now expanded its business to the

Control Procedure in place, so all PTron

succeeded and continues to do so.

global markets and has set up distribution

products go through 5 levels of quality

channels in countries like USA, Hong Kong,

The emergence of Internet of Things (IoT)

Israel, Indonesia etc. How has been the

has opened a new avenue of growth for many

“All PTron products initial experience and what are your electronics and tech companies. How is expectations from these markets? PTron leveraging this trend? Very soon, go through 5 levels of quality With respect to international we will be launching our own range check to ensure that a consumer does sales, the bar is higher in of IoT products. While currently not face any issue with our products. We terms of product quality and consumers find it expensive, consumer expectations. PTron will launch IoT products also offer 6 months replacement warranty The fact that we have at price points that most on our products. At the same time, we our own manufacturing people will find reasonable believe in the betterment of our products. facility, allows us to and affordable. We will always have control over revolutionize this space. We take product feedback with an open product quality, which also mind and work on enhancing the product helped us get international Please tell us something about to meet consumers need and demand certifications like - FCC, CE R&D and innovation at PTron? We and Bluetooth. As we let our have already filed 3 design and while ensuring they are satisfied product quality speak first, we function patents. Our R&D is driven customers” have started on a very positive note

In Conversation

face to face

by consumer delight and Research &

as we are witnessing repeat orders from

Innovation is what drives our company.

most of the regions wherein we operate.

Two things that we always ask ourselves

This is the expected validation of our

check to ensure that a consumer does not

and our consumers are: How do we better

brand promise. With satisfied customers,

face any issue with our products. We also

our product and what new product would

we see our international sales growing.

offer 6 months replacement warranty on

our consumers love to buy. As a result,

With this experience and exposure to

our products. At the same time, we believe

we have been introducing a new product

major international markets, we are now

in the betterment of our products. We take

almost every second month which are

exploring other geographies as well.

product feedback with an open mind and

either new or improvised versions of

work on enhancing the product to meet

current products.

Online or offline – which platform is better

consumers need and demand while

from revenue point of view for PTron?

ensuring they are satisfied customers.

Initially, PTron products were only

What are your outreach and investment plans for India? We have well defined strategic

available to online consumers but for the

There is a parallel grey market in India

plans for India. We are in the process of

last two years, we are strategically working

thriving on the counterfeit accessories and

setting up an assembly unit for mobile

on creating a wholesale distribution

devices. How do you deal with them and

accessories in India. In the initial phase,

network across India. Our objective is to

what is your advice to the people to do away

we will start with mobile chargers, cables

create a brand which is available on all

with those fake products? Grey market

and power banks. We have finalized

market types. Online or offline, both have

products are not just restricted to India, it

the location and expect the operations

its own merits and demerits. Like some

is a global issue. We need stringent laws

to commence by Q1 of the upcoming

consumers might like to get a touch and

and monitoring in place to counter this

financial year. n

feel of the product while some others

problem. We strongly believe that proper

www.mymobileindia.com

ramesh@mymobile.co.in

january 2019 | 79

by Invitation

Guest Column

How Yoga has come of age in the era of smartphones By Dr Varun Veer

n the age of Facebook, Twitter, WhatsApp, YouTube and Instagram, no one can deny the role of technology in our life. Technology has become

indispensible and has touched all walks of life. Sitting comfortably in our house or offices, checking emails on our computer, responding to a tweet on our smartphone and watching a latest video on YouTube, well, how much life has changed over the past decade, I wonder. As we all know that like technology, the popularity of yoga has also progressed with a fast pace in the past decade especially in the West. We have seen the increasing number of yoga lovers in the US and Europe

and influential teachers and gurus as it is to

with B.K.S. Iyengar, but it is doubtful that

as never before. The current popularity of

the television cameras and the DVDs. It may

yoga in America would be as popular and

yoga in America is due to its charismatic

seem strange to place technology on par

prominent as it is today without both.

Leveraging technology Interestingly, most yoga institutes now have websites, mobile applications, FB account and page, Instagram account and YouTube channels. Facebook and Twitter accounts can help you follow the updates regarding the upcoming yoga classes or events to be streamed directly on you mobile and desktop. These two platforms also spread the word of some wonderful things taking place in the studio. n The author is a well known yoga expert.

MYMOBILE

Refurbished phone market poised for growth in India in 2019 By Soumitra Gupta

he smartphones are no

the refurbished phones and give optional

phones is expanding due to increasing

longer seen only as a tool to

warranties on many of the products,

internet penetration. Over the past few

communicate but they are

thereby, luring more customers.

years, many emerging online commerce

sacredly considered as one’s

If we go by the numbers and the expert

companies have started selling the

most trusted companion, to say the least.

analysts, then the refurbished phone

refurbished phones at around 60-75 per

They are on the top of everyone’s wish list.

market will rise by a compounded 27 per

cent of the original value. They are catering

However, still in India, not many can afford

cent over 2019 and 2020, thanks to the

to all segments of the population residing

to buy them due to the exorbitant prices

entry of new players such as Amazon,

in any part of the country, thereby, putting

Guest Column

by invitation

an end on the accessibility woes.

of the smartphones from many reputed

Presently considered as a USD 45 “Internet plays billion market in India, the refurbished a perfect role in bringing phone market has been growing further solution, so does this one. The online due to launching of affordable data refurbished phone market is a plethora of options in front of the packs by the telecom companies potent solution to ditch paying potential buyers who are always on in India. So, overall, it is definitely exorbitant prices for the gadgets a hunt to crack a deal that not just a good time for the mobile phone that one has fallen in love with. enthusiasts who do not wish to With the increasing internet enhances their social status but also shell out higher prices for the penetration, the refurbished fulfills their basic necessity i.e., to own a branded mobile phones they phone market in India is all set gadget which is nothing less than an wish to possess or flaunt. to expand and cater to the needs The scope of growth can be of the mobile phone lovers well in all-round support system at their well-understood by the fact that the coming years. workplace, home or refurbished mobile phones category elsewhere” The impact of internet grew 400 per cent year-on-year and its brands in the country.

As every problem comes with a

penetration on refurbished phone market growth in India

contribution in overall mobile phone sales was almost double in 2017. Further, as per

From 10-15 million Daily Active Users

Togofogo, Cashify, Shopclues among others

a latest report by Counterpoint Research,

(DAU) in 2011, it is expected that the total

in the online marketplace.

the refurbished smartphone shipments in

number of internet users in the country will

Typically, internet plays a perfect role

India grew 41 per cent YoY in Q2 2018,

reach 650 million by 2020. This clearly

in bringing plethora of options in front of

which is more than double the growth rate

speaks of the growing internet penetration

the potential buyers who are always on a

of new smartphone shipments clocked in

in the country. This trend is expected to

hunt to crack a deal that not just enhances

the quarter. This has made India the fastest

have an impact on the refurbished phone

their social status but also fulfills their

growing refurbished smartphone market

market as well.

basic necessity i.e., to own a gadget

ahead of the China and USA. These trends

To add to this growth are online

which is nothing less than an all-round

are definitely expected to continue in the

companies like Togofogo which aim to make

support system at their workplace, home

future as well. n

the online refurbished phone market more

or elsewhee.

authentic and organised. These companies perform rigorous quality checks covering

In a nutshell

the physical and functional aspects of

In India, the market for refurbished mobile

www.mymobileindia.com

The author is CEO, Togofogo, an online marketplace for buying and selling of pre-owned and refurbished smartphones and tablets.

january 2019 | 81

Guest Column

by Invitation

Vernacular Market Changing India’s Internet Landscape By Aprameya Radhakrishna

echnology entrepreneurship

that cater to the broader markets of India

has evolved steadily in India.

outside the English speaking metros. In the

Ninety percent of India does not speak

From being a back office to

last 10 years, internet companies in India

English. India has 22 official languages

less than 10% of India’s population.

clients across the world, to

have solved urban problems, mainly owing

with 6000+ dialects and 55+ languages

modelling around products made in the

to the fact that urban India adopted to the

with 1 million+ speakers. We are one of the

west to now an opportunity where one

internet first. Cab sharing, food delivery,

few countries with more than 1 language.

needs to build ground up to make the

home services are all examples of urban

Most large countries like US, UK, Australia

non English population make full use of

Indian problems whose users are Indians

and China have 1 or 2 languages spoken

the internet. With smartphones getting

with the knowledge of English. They form

across the country. With the internet &

cheaper and internet becoming an essential commodity, there’s never been so much demand for internet products

82 | january 2019

MYMOBILE

smartphone revolution in India and rising

use cases. WhatsApp is for communication,

to discard 80% of the experiments.

aspirations among masses, there is a need

YouTube is for entertainment, news apps/

Despite this, there’s the danger of getting

among the next 500 million internet users

sites for news, Twitter is for expression

replicated easily. After investing a few years

to make progress and harness the power of

and Google is for information. The west-

in experiments, there is a high chance that

the Internet.

influenced English speaking audience of

you may get replicated overnight. This

India’s internet is on the verge of

India uses these products and networks

happens if the company hasn’t created a

becoming one of the largest segments in the

very easily. They are aspirationally western

barrier to entry. It’s not the easiest thing

world. 400 million new consumers will be

by nature. They are the audience which

to do but those who do manage to create a

using the internet for the first time of which

wants to learn English and study in

none of them will be English speaking.This

the West. That aspiration

vernacular internet for

will make the language internet user base

for diminishes beyond

the foreseeable future.

almost 600-700 million users — twice the size of the United States population. When the English speaking user in India first used the internet 20 years ago, they mostly used it for communication, entertainment, news, information and knowledge search as one of their initial needs. Over a period of time, various brands have emerged as leaders for each one of these

strong barrier to entry will rule the

India’s the first 100 million internet is on the verge population of of becoming one of the largest India. segments in the world. 400 All this million new consumers will be changes as soon as we using the internet for the first go beyond the time of which none of them first 100 million will be English users of India. WhatsApp is not used speaking

Attracting users is one part of the challenge. The other is the question of how

Guest Column

by invitation

a vernacular content platform makes money. Advertising might not yield anywhere

for communication. It is

close to what the

mostly used for sharing

English audience

photos and links. There is no place on

platforms yield. The largest platforms are

the internet where the user can express

struggling with advertising revenue from

themselves. There is very little information

India. Unless there is a strong unique value

and knowledge on the Internet in Indian

proposition for the user, making money

languages. The Internet was created by and

from them would be very difficult. A deep

for the English speaking world. When you

understanding of what the next billion pays

look for information in Hindi or any other

for will help innovate for monetization.

Indian language on search engines, you’ll find very few sites with accurate information.

The race to acquire the next billion

Search engines have been built on top of

Indians has started. The next wave of internet

millions of websites to make discovery easier

companies will solve unique Indian problems

but India never had an eco system to create

which arrive from a deep understanding

content in local languages. There is a lack

of the daily lives of non English speaking

of websites and hence lack of information in

Indians. Finding these daily habits will

Indian languages.

require patience to experiment over a long

The opportunity definitely sounds

period of time. The companies which exhibit

exciting but the path to build companies

this patience will reap rewards in the long

for the next billion users is not the easiest.

term. They are the ones that will succeed.

The founders of the last decade have mainly

For everyone who watched the ecommerce,

solved problems that they personally have

cab, payment battles over the last decade

faced. Tapping the next billion audiences

– grab some popcorn, here comes the next battlefield. n

would require to build through a thorough understanding of a user who behaves very differently from the urban English speaking audience of India. This makes it important to have an ability to experiment rapidly and to be comfortable

www.mymobileindia.com

The author is Founder and CEO, Vokal, an information and knowledge sharing app to bridge the digital knowledge gap among non-English internet users by enabling peer-to-peer knowledge sharing using voice.

january 2019 | 83

Applause

Feature

Transform your Budget Phone into a Premium one! Buying a premium smartphone is beyond the reach of many people in India, owing to its high prices. Although itâ&#x20AC;&#x2122;s a luxury item for some and show-off piece for others, a premium device is premium in many ways, thanks to some inbuilt exclusive features which are rarely present in a budget phone. However, need not to worry! You can easily transform your existing device to its evolved and much smarter avatar using an array of applications. So, what is the need to splurge money on a smartphone and just for a couple of new features when you can easily get them without spending a penny? All you need is to make a few touches and swipes and get yourself a new interface. Here, we bring to you some of the feature-intensive yet lightweight applications that are going to completely transform your smartphone, and with it, your user experience too:

HealthifyMe

few high-end smartphones have personalized applications for Health

these days which ensure well-being of their users. But this feature can also be availed for all smartphones with the app HealthifyMe. Developed specifically for Indians, HealthifyMe enables its users to set the desired goal for weight, track their food intake, and keep a tab of their physical activity. The app is best for those who canâ&#x20AC;&#x2122;t visit a gym or go to a dietician. It, moreover, contains a comprehensive database of over 20,000 Indian foods using which Indian foodies can effortlessly calculate their calorie intake. HealthifyMe also extends on-demand fitness trainers, yoga instructors, and dieticians offering personal assistance over the phone. n

84 | january 2019

Facemoji

hile only a limited number of users could otherwise get their hands on personalized AR-enabled

emojis (Samsung S9 personalized feature), it can as well be enjoyed on other smartphones using a cutting-edge mobile keyboard application Facemoji, which processes your image and creates a cute, funny, AR-powered

emoji out of it to share with your friends. The keyboard

Applause

Feature

app also enhances your chatting experience with a spectacular collection of fun and creative GIFs, stickers, emoticons, etc. to spice up

DU Speed

any textual conversation. With Facemoji keyboard, you get to completely

martphones operate on ground-breaking,

dominate the Emoji Game

flexible operating system, yet the wrong blend

with customized AR emojis,

of applications â&#x20AC;&#x201D; or basically too many of such

automatic speech-to-

applications â&#x20AC;&#x201D; can gobble up the system assets

text, hundreds of regional

and leave your smartphone feeling sluggish and

languages, and touch-of-a-

hard to utilize. Few smartphones have pre-installed

button translations. n

apps for this and for the rest a speed-boosting cache cleaner turn out to be a lifeline. DU Speed Booster is an extremely helpful and easy-to-use application that offers useful features with valuable functionalities. The application gives wide-ranging advantages to its users such as memory booster, trash cleaner, phone accelerator, game booster, and system speed meter. n

PowerDirector

nother feature that high-end phones have an edge over their other counterparts is that

they also come equipped with advanced video editing applications. However, video editing is becoming an easy job for all smartphone users with applications like PowerDirector. It is one of the leading movie making apps available in the market. PowerDirector comes with a ton of features including powerful timeline video editing, free video effects, slow motion, reverse video, background editing, and so on. You can also create voice-overs and action movie effects using chroma key to produce 4K resolution videos and share them on social media. n team@mymobile.co.in

www.mymobileindia.com

january 2019 | 85

Trendz

Market insight

Feature Phones Are Still Relevant The shipments of feature phones grew for the fourth consecutive quarter, states Counterpoint

eature phone shipments grew for the fourth consecutive quarter,

Feature Phone Market Share by Region- Q3 2018

according to Counterpointâ&#x20AC;&#x2122;s Market Monitor service. This is

in contrast with the smartphone market, which is experiencing negative growth rates. Feature phones contributed to 23% of the total handset shipments in Q3 2018 and remain a sizable market. After the slowdown of shipments from Jio in India, much of this growth came from Middle East & Africa (MEA), which has emerged as the largest feature phone market globally. Shipments in MEA grew at a rate of 32%.

Source : Counterpoint Research

There are several reasons for the popularity of feature phone segment:

the reasons which still makes it a popular

users, who are not willing to upgrade to the

Battery Life: In some of the emerging

choice among users. Also, with 4G feature

smartphone.

countries like Africa and India,

phones in the market, most popular

Return of Nokia HMD and growth of

infrastructure facilities like electricity

applications like WhatsApp, Facebook

iTel: The return of Nokia HMD has also

are still not accessible to a sizable

and YouTube are available on these basic

fueled the demand for feature phones in

population. According to World Bank

devices, which are enough for a segment of

the market. 3310 has been a smash hit.

data of 2014, around 600 million people

Nostalgia combined with good built quality

lacked electricity in Africa alone. There is

has helped become the second largest

an increasing usage of mobile payments

feature phone player globally in Q3 2018.

in Africa, but for remote areas with no

iTel also with its localized products have

electricity, population is dependent on

become popular in African market which

charging stations (shops giving facilities

has helped it become the largest feature

to charge phone for a payment). Battery

phone brand globally.

life becomes an increasingly important

Considering the under-penetrated

factor for choice of mobile phone, and

emerging markets, feature phones will

feature phones have much better battery

remain relevant for at least next five

life than smartphones. Feature phones are

years. New low-income users, who would

also being used as a secondary device for

experience mobile for the first time, will

calling by many users on account of their

likely do it through a feature phone first.

high battery life.

Like smartphones, feature phones are

Sizable User Base: While there has been

also upgrading from 2G to 3G and now

a trend to migrate to smartphones, still for

4G phones. Applications and facilities

the not so tech savvy users using a phone

which were only a part of smartphones are

for the first time or the older population

trickling down to feature phones as well.

requiring ease of use, poor quality of entry

It will continue to do so as more operators

level smart phones, low purchasing power

and OEMs try to monetize from the sizable

of users in the emerging markets and

feature phone base. n

robust built of feature phone are some of

86 | january 2019

team@mymobile.co.in

MYMOBILE

Apptastic

Feature

Vowelor Book lovers now have a reason to rejoice with India’s first community-based platform for them

owelor is the country’s first app for readers and authors where they can

connect, communicate and share their experiences about books, reading and writing. The app brings the readers’ community across the world on a single platform where they can 1. Create their library to keep track of books they are currently reading, have read or want to read. 2. Interact with those fellow readers who are reading exactly the same

home screen displays the real-time

book as they are reading with the

count of readers currently reading the

help of live chat.

same book.

3. Create micro communities called

On the bottom bar, the very first tab

discuss about books and reading. • Personalized Book Recommendations • Connect & Chat with readers reading the same book.

bookclubs to discuss and share

shows the bookclubs joined or created

their experiences about books,

by the user while on the second tab you

• Follow Libraries of fellow readers.

authors; in short everything related

will see the conversations with fellow

to books with like-minded readers.

readers. The third tab displays books

• Highly Efficient Book Promotion

For Authors:

from the libraries you have followed

Platform with tailored

Recommendations to find the next

and lastly, the fourth tab is reserved for

audience.

book they should read.

notifications.

4. Get Personalized Book

User Interface

• Official Author Bookclubs for

Functionality

writers to create improve their

Vowelor will be the one stop destination

followership.

The user interface is clean and

for all the bookish hunger in a reader’s

simple. It is pretty easy to navigate

mind, whether it is to talk about the

through various features of the app.

books, recommendations or sharing

In particular, the Explore menu at

your thoughts with the fellow readers.

Availability

the bottom of the home screen is

Following are the problems that

Currently, the Vowelor app is available

innovatively implemented. The choice

Vowelor will solve.

for free on the Google Play Store.

of colours used for the interface makes it more attractive for the readers.

For Readers

An interactive stripe on the top of the

• Bookclubs where readers can

• Connect and Collaborate with more authors.

Soon, it will be released for iOS as well. n team@mymobile.co.in

december 2018 | 87

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Address - # 25, 1st Floor, Shankar Market, Connaught Place, New Delhi - 110001. Phone: 011-46206161, 46206100, E-mail: subscriptions@mymobile.co.in, Web : mymobileindia.com Terms and Conditions: The offer is valid in India only. Gift will be deliverd within a month after clearing of the cheque.Please allow 4 - 6 weeks for processing your subscription. Any request for cancellation of subscription will not be entertained. Copies will be sent by ordinary post. The actual model of Subscription gift may vary from the model shown above. This subscription offer is valid till stocks lasts. All disputes subject to competent courts of Delhi only.

MY GUIDE While My Mobile tries to ensure accuracy in the pricing and features any discrepancies that may emerge are beyond our control. Please check with the retailer about features of the phone before buying. Feel free to update us. (Last updated on December 22, 2018)

Disclaimer : The prices quoted in My Guide are the Best Buy prices quoted by the respective companies, ex-Delhi. The prices may vary on account of promotional schemes or dealer discretion.

Devices featured in the My Guide have been segregated into different categories based on price and colour-coded as:

Up to Rs. 2,499 Rs. 2,500 – Rs. 5,999 Rs. 6,000 – Rs. 9,999 Rs.10,000 – Rs. 14,999 Rs.15,000 – Rs. 19,999 Rs. 20,000 – Rs. 29,999 RS. 30,000 and above. Tablets

Spreadtrum—ST Intel Atom—IA Qualcomm Snapdragon—QS MediaTek—MT MediaTek Helio—MTH

MYGUIDE UP TO RS. 2,499

UP TO RS. 2,499

MODELS

UP TO RS. 2,499

FOX MOBILES

PARAMETERS

HITECH

BigDaddy V2

Bolt FX241

Champ FX240

F2 Sultan

24 Karat

Gama

Pride 350

2.8-inch QVGA

2.4-inch QVGA

2.8 inch

Dimension (mm)

137x58x13.3

127x52x12

125.4x52.5x12.2

125x53.50x14.3

123.7x51.9x12.2

116.5x50.5x15.3

131 x 58 x 10.2

Weight (grams)

137

117

Model Display (inches/res)

Processor/RAM Operating system Storage/Expandable

312MHz

Spreadtrum 6531DA/NA

Nucleus RTOS

Nucleus

32MB/32MB/32GB 32MB/32MB/32GB 32MB/32MB/32GB 32MB/32MB/32GB 32MB/32MB/32GB 32MB/32MB/32GB

32+32MB

Rear/Front Camera

VGA

1.3 MP/NA

Battery (mAh)

3,600

1,800

2,500

1,500

2,500

1,800

2G/3G/4G

Yes/No/No

Dual SIM

Yes/Yes

Yes

Music Player/FM

Yes

Yes/Yes

Launch

Launched

1,799

1,549

1,299

1,799

1,299

1,549

Price Rs.

UP TO RS. 2,499

MODELS

UP TO RS. 2,499

I-SMART

PARAMETERS

LEPHONE

Model

103

102 Cute

K15

K10

K11

Display (inches/res)

1.8

2.4

1.8

2.4

1.8

Dimension (mm)

112x46.5x13.5

121x51.5x13.3

123.5x52x15

112x46.5x13.9

121x51.5x13.3

Weight (grams)

Processor/RAM

Speadtrum 6531da

Speadtrum6533

312MHz /32MB

32+32MB

32MB / 32GB

0.8/NA

Digital Camera

1,000

850

1000

1800

1000

1450

1,850

2G/3G/4G

Yes/No/No

Dual SIM

Yes

YES

Music Player/FM

Yes

YES

Launched

650

684

1,099

1,050

1,099

999

Operating system Storage/Expandable Rear/Front Camera Battery (mAh)

Launch Price Rs.

90 I JANUARY 2019

MYMOBILE

MYGUIDE UP TO RS. 2,499

Rs. 2,500 – Rs. 5,999

MODELS

Rs. 2,500 – Rs. 5,999

LEPHONE

PARAMETERS

HITECH

INTEX

I-SMART

Model

Sleek 9

Amaze S9

Air A8

Aqua Classic 2

is-59

i1-Mini

Display (inches/res)

2.4

5.0/ 540 x 960

5/480/854

5/854x480

4.5/854x480

Dimension (mm)

100 x 42 x 13.4

140 x 66.88 x 9.65

140.2 x 72.4 x 8.8

145.2x72.6x10.9

143.5x73.6x9.5

135.2x66x10.8

Weight (grams)

112

150

152

120

109

312MHz /32MB

ST 7731/512MB

ST 7731/1GB

qcta-core/1GB

1.2GHz, quad-core/1GB

1.3Ghz quadcore/512MB

5.1 Lollipop

5.2 Lollipop

Android 6.0

Android 6.2

32MB / 32GB

4GB/32GB

8GB/32GB

4GB/32GB

Digital Camera

5MP/2MP

8MP/2MP

5MP/2MP

2,500

800

1,400

2,000

2200

2,200

2,000

2G/3G/4G

Yes/No/No

Yes/Yes/No

Yes/Yes/Yes

Dual SIM

YES

Yes

Music Player/FM

YES

Yes/Yes

Yes

Launched

1,199

1,499

2,999

4,999

2,999

3,199

Processor/RAM Operating system Storage/Expandable Rear/Front Camera Battery (mAh)

Launch Price Rs.

Rs. 2,500 – Rs. 5,999

MODELS

Rs. 2,500 – Rs. 5,999

4,600

ITEL

PARAMETERS

Model

MICROMAX

Power Pro it1410 Canvas Juice 3 Q393

M-TECH

Canvas Spark 3

Canvas Bolt Selfie

EROS PLUS

TURBO 4G

TEZ 4G

4/ 800 x 480

5.0/720 x 1280

5.5/720x1280

4.5/854x480

5 FWVGA TN

5 FWVGA IPS

Dimension (mm)

124x64.7x12.2

144.9x73.3x9.5

146.6x73.6x11.5

144x72.5x8.8

Weight (grams)

142

171

Processor/RAM

Dual core, 1.3 GHz/512MB

MT6580/2GB

quad-core/1GB

MTK6735/1GB

Operating system

Android4.4

Android 5.1

Android Nougat

Storage/Expandable

8GB/32GB

1GB/8GB/64GB

2.0MP/0.3MP

8MP/2MP

8MP/5MP

5MP/5MP

0.3MP/5MP

2MP/5MP

2,800

4,000

2,500

1,750

2,000

2,400

2G/3G/4G

Yes/Yes/No

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

May, 2016

March, 2016

May, 2016

November, 2017

August, 2017

3,339

4,171

4,848

4,849

4,299

4,699

4,799

Display (inches/res)

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

www.mymobileindia.com

1.3GHz Quad Core 1.3GHz Quad Core 1.3GHz Quad Core

JANUARY 2019 I 91

MYGUIDE Rs. 2,500 – Rs. 5,999

Rs. 2,500 – Rs. 5,999

MODELS

Rs. 2,500 – Rs. 5,999

M-TECH

VIDEOCON

EROS 4G

Delite11

Astra Metal 4G

Astra Colors 4G

Astra NXT+

Zi-34

Astra Prism

Display (inches/res)

5 FWVGA IPS

5/1280x720

5/480X854

5/720X1280

4 inch

3.5 inch

5 inch

Dimension (mm)

72.4x142.7x9.3

146.66X74.3X10.52

143.8X73.3X10.4

142.9X71.65X11

125.4X64.2X13

116.2X61.4X11.3

134.4X67X10.1

Weight (grams)

136

151

171

182

130

108

119

1.3GHz Quad Core

Quad-core/1GB

1.5Ghz Quadcore ARM

Spreadtrum

Operating system

Android Nougat

Android 6.0

Android 4.4.2

Android 6.0

Storage/Expandable

1GB/8GB/64GB

8GB/32GB

1GB/8GB

256 MB/512 MB

512 MB/4GB

0.3MP/5MP

5MP/2MP

5MP/5MP

2MP/0.3MP

0.3MP/ 0.3MP

0.3MP/2MP

2,000

3,000

4,000

2,000

1,200

1,700

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/No

Dual SIM

Yes

Yes/Yes

Yes

October, 2017

Launched

4,999

5,840

5,553

6,499

3,703

2,993

3,813

PARAMETERS

Model

Processor/RAM

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

ZIOX

512MB+4GB(DDR2) 2xCortex-A7,32bit

RS. 6,000 – RS. 9,999

MODELS

Rs. 2,500 – Rs. 5,999

1.2 GHz Quadcore

ZIOX

PARAMETERS

ASUS

CELKON

CENTRIC

Zenfone Max

Q550

5.5/720 x 1280

5.5/ 720 x 1280

5.0/720 x 1280

5 HD IPS

135x68x10.2

152.5 x 77.2 x 3.9

156 x 77.5 x 10.55

145.6 x 71.8 x 8

141x70.5x8.6

130

170

202

149

143

QS 410/2GB

QS 615/ 2GB, 3GB

Broadcom/2GB

1.3GHz Quad Core

Astra Zing

Astra NXT Pro

Astra Blaze

4 inch

4.5/480x854

Dimension (mm)

124X64X10.1

123.5x64.2x10.5

Weight (grams)

105

111

Processor/RAM

1.2 GHz Quadcore

Model Display (inches/res)

Quad-core A7MP 1.3GHz Quad-Core

Zenfone 2 Laser ZE550KL

Operating system

Android 6.0

Android 7

Android 5.0

Android 6.0

Android Kitkat 4.4.2

Android Nougat

Storage/Expandable

512MB/4GB

1GB/8GB

16GB/128GB

16GB/32GB, 64GB

16GB/32GB

2GB/16GB/256GB

Rear/Front Camera

0.3MP/2MP

2MP/0.3MP

0.3MP/2MP

13MP/5MP

8MP/2MP

13MP/5MP

1,400

1,900

2,000

3,000

5,000

2,500

3,050

2G/3G/4G

Yes/Yes/No

Yes/Yes/Yes

Yes/Yes/No

Yes/Yes/Yes

Dual SIM

Yes

Music Player/FM

Yes

Yes/Yes

Yes/No

Yes/Yes

Launched

August, 2015

May, 2016

2,014

January, 2018

3,653

3,899

4,499

9,299

9,325/ 12,999

7,499

6,749

Battery (mAh)

Launch Price Rs.

92 I JANUARY 2019

MYMOBILE

MYGUIDE RS. 6,000 – RS. 9,999

RS. 6,000 – RS. 9,999

MODELS

RS. 6,000 – RS. 9,999

COMIO

PARAMETERS

COOLPAD

Note 3

Note 3s

Note 5 Lite

5 HD IPS

5.2 HD IPS

5.5 HD IPS

5.5/720 x 1280

5.5/1920x1080

5/1280X970

Dimension (mm)

143.5X71.3X9.35

144X71.6X9.9

149X72.6X7.9

152.85X76.14X9.2

152 x 77 x 9

154.5x77x8.6

145.3X72.3X8.7

Weight (grams)

175

165

159

178

150

167

148

MT6753/3GB

octa-core/3GB

MT6735/3GB

Model Display (inches/res)

Processor/RAM

1.3GHz Quad Core 1.3GHz Quad Core 1.3GHz Quad Core 1.3GHz Quad Core Android Nougat

Android Nougat

Android 5.1

Android6.0

Storage/Expandable

1GB/32GB

2GB/16GB

2GB/32GB

3GB/32GB

16GB/64GB

32GB/32GB

16GB

Rear/Front Camera

8MP/5MP

8MP/8MP

13MP/8MP

13MP/5MP

13MP/8MP

2,200

4,000

2,700

5,000

3,000

2,500

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

August, 2017

September, 2017

August, 2017

October, 2015

November,2016

March, 2017

5,999

7,199

8,999

9,999

8,999

9,999

8,199

Operating system

Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 6,000 – RS. 9,999

MODELS

RS. 6,000 – RS. 9,999

PARAMETERS

DAZEN

HONOR

HITECH

IN-FOCUS

Honor Holly 3

Honor Holly 2 Plus

Air A9

M 350 (16GB)

M680

M810

Display (inches/res)

5.7/1440x720

5.5/1920x1080

4.8/720 x 1280

5.0-inch, 720 x 1280

5.0/720 x 1280

5.5/720x1280

5.5/1080x1920

Dimension (mm)

156.9x72.9x8.2

143.1 x 71.8 x 9.7

140.2 x 72.4 x 8.8

151 x 71.5 x 10.6

156 x 76.8 x 7.25

153.70 x 76.20 x 6.99

Weight (grams)

170

160

152

146

158

155

Processor/RAM

1.3GHz Quad Core

Kirin 620/2GB

MT6735P /2GB

MT 3735M/2GB

MT6732/2GB

MT 6753/2GB

QS 801/ 2GB

Android 7.0

Android 6.0

Android 5.1.1

Android 5.1

Android 4.4.2

Android 5.1

Android 5.0

Storage/Expandable

3GB/32GB/128GB

16GB/128GB

16GB/32GB

16GB/64GB

16GB/32GB

16GB/64GB

Rear/Front Camera

13MP+0.3MP/5MP

13MP/8MP

13MP/5MP

13MP/8MP

8MP/8MP

13MP/13MP

13MP/5MP

3,000

3,100

4,000

3,500

2,500

2,600

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Music Player/FM

Yes

Yes/-

Yes/Yes

Launched

October, 2016

February, 2016

June, 2015

December, 2015

July, 2015

7,999

9,999

8,499

6,999

8,999

9,999

Model

Operating system

Battery (mAh)

Launch Price Rs.

www.mymobileindia.com

JANUARY 2019 I 93

MYGUIDE RS. 6,000 – RS. 9,999

RS. 6,000 – RS. 9,999

MODELS

RS. 6,000 – RS. 9,999

INTEX

PARAMETERS

Aqua S7

Model

Aqua Secure

I-SMART Aqua View

IS-57i

IS-56i HD Mercury V6

ITEL Ultra 50

Wish it1512

5/720x1280

4.5/ 480 x 854

5/ 720 x 1280

5/HD IPS, MiraVision, 5.0-inch/480 x 854 5.0-inch/720 x 1280 cast screen

Dimension (mm)

142.5x72.5x8.7

133.5 x 66.5 x 9.4

124 x 64 x 10.3

146.72 x 72.85 x 8.73 143.54 x 71.55 x 8.52 148.24X72.56X11.44

143x72x8.65

Weight (grams)

150

130

146

155

170

186

Processor/RAM

Quad core/3GB

MTK6735M/ 1GB

MTK6735P/ 1GB

Quad Core/1 GB

1.3GHz Quad Core

Quad core/1GB

Operating system

Android 6.0

Android 5.1

Android 4.4.2

Marshmallow 6.0

Android 6.0

Storage/Expandable

16GB/64GB

8GB/ 32GB

16GB/ 32GB

8GB/64GB

3GB/32GB/64GB

8GB/32GB

Rear/Front Camera

13MP/5MP

5MP/ 2MP

8MP/5MP

8.0MP/3.2MP

13MP/5MP

5.0MP/2.0MP

3,200

1,900

2,200

2,100

2,500

3,000

2,500

2G/3G/4G

Yes/Yes/Yes

Yes/ Yes/ Yes

Yes/Yes/Yes

Yes/Yes/No

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes

Music Player/FM

Yes

Yes/Yes

Yes

Yes/Yes

September, 2016

May, 2016

June, 2016

September, 2016

September, 2015

Launched

June, 2016

9,499

6,499

8,999

6,499

6,999

9,990

6,000

Display (inches/res)

Battery (mAh)

Launch Price Rs.

RS. 6,000 – RS. 9,999

MODELS

RS. 6,000 – RS. 9,999

5/FWVGA/TN

PARAMETERS

ITEL

KARA

LAVA

Power Pro it1553

Mega 1

Mega 4

Mega 2

X10

Pixel V2

X50+

5.5)

5.5, Full HD

5.0-inch, HD IPS,

5.0/ 720 x 1280

5.5/1280x720

Dimension (mm)

138.5x69.5x9.8

152.4x77.1x9.5

152.4X77.1X9.5

142 x 70.8 x 7.9

141.6 x 70.8 x 7.6

155x71.8x8.85

Weight (grams)

184

133

128

155

Processor/RAM

Quad core/1GB

1.2 GHz,Quad Core

1.3GHz Quad Core(64bit)

Quad core /3GB

Quad Core/ 2GB

quad-core/2GB

Operating system

Android 5.1

Marshmallow 6.0

Android 6.0

Android 5.1

Android 6.0

Storage/Expandable

16GB/32GB

3GB/32GB/64GB

1GB/16GB

2GB/16GB

16GB/32GB

32GB/32GB

8.0MP/2.0MP

13MP/5MP

8MP/2MP

13MP/5MP

13MP/8MP

8MP/5MP

5,050

4,000

2,000

3,000

2,900

2,500

2,800

2G/3G/4G

Yes/Yes/No

Yes/Yes/Yes

Yes

Yes/Yes/Yes

Yes/Yes/yes

Dual SIM

Yes

Yes/Yes

Yes

152.4X77.1X9.5

Yes

Yes/Yes

Yes

Yes/Yes

June, 2016

June, 2017

Launched

November, 2015

September, 2015

7,290

7,950

4,500

6,500

9,999

8,499

Model Display (inches/res)

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

94 I JANUARY 2019

9,199

MYMOBILE

MYGUIDE RS. 6,000 – RS. 9,999

RS. 6,000 – RS. 9,999

MODELS

RS. 6,000 – RS. 9,999

LEPHONE

PARAMETERS

Display (inches/res)

5-inch/1280x720

5/854X480

Dimension (mm)

145.5x72.9x10.35

143.6x72.5x10

143.2x69x9.1

Weight (grams)

150

177

136

Model

Processor/RAM

W15

W21

W7R

5/1280X720

5.5/1280X720

5/ FWVGA/854x480

154.9x79.1x9.4

144.2x72x8.8

152.8x76.9x8.6

145x72x9.6

164

142

164

142

4.7 inch/1280x720 5.5 inch/1280x720

1.3GHz Quad-Core 1.3GHz Quad Core 1.3GHz Quad Core 1.3GHz Quad Core 1.3GHz Quad-Core 1.3GHz Quad-Core 1.3GHz Quad Core Android 7.0

Android 6.0

1GB/8GB/128GB

1GB/8GB/32GB

2GB/16GB/32GB

1GB/8GB/32GB

2GB/16GB/32GB

5MP/2MP

8MP/5MP

5MP/2MP

8MP/5MP

5MP/2MP

2,500

2,000

2,500

2,000

2,500

2,000

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

"Yes "

Music Player/FM

Yes

Yes/Yes

Launched

4,599

4,999

5,749

4,999

6,499

6,799

5,499

Operating system Storage/Expandable Rear/Front Camera Battery (mAh)

Launch Price Rs.

RS. 6,000 – RS. 9,999

MODELS

RS. 6,000 – RS. 9,999

PARAMETERS

LEPHONE

LYF

W10

Wind 5

Canvas Unite 4

Canvas Amaze 2

Canvas XP 4G

Canvas 5

5 inch/854X480

5/ 720 x 1280

5/ 480 x 854

5.0/ 1280 x 720

5/ 720 x 1280

5.0/720 x 1280

5.2/1080 x 1920

Model Display (inches/res) Dimension (mm)

145x72x9.6

Weight (grams)

164

144.6 x 72.8 x 8.45 143.6 x 72.5 x 8.95 137

MICROMAX

MTK 6735P/1GB

QS415/ 2GB

MT6735P/3GB

MT6753/3GB

1.3GHz Quad Core

MT6735P/ 1GB

1.1GHz Quad Core/ 1.5GB

Android 6.0

Android 5.1

Android 5.0

Android 6.0

Android 5.0.2

Android 5.1

1GB/8GB/32GB

8GB/ 32GB

8GB/32GB

8GB/64GB

8GB/ 32GB

16GB/32GB

16GB/64GB

5MP/2MP

8MP/ 5MP

5MP/5MP

8MP/5MP

13MP/ 5MP

8MP/2MP

13MP/5MP

2,000

2,125

2,500

2,000

2,900

2G/3G/4G

Yes/Yes/Yes

Yes/ Yes/ Yes

Yes/Yes/Yes

Yes/ Yes/ Yes

Yes/Yes/Yes

Dual SIM

Yes

Music Player/FM

Yes

Yes/Yes

Yes/-

Yes/Yes

Launched

June, 2016

January, 2016

June, 2016

May, 2016

November, 2015

4,499

6,599

8,690

6,999

7,499

9,999

Processor/RAM Operating system Storage/Expandable Rear/Front Camera Battery (mAh)

Launch Price Rs.

www.mymobileindia.com

JANUARY 2019 I 95

MYGUIDE RS. 6,000 – RS. 9,999

RS. 6,000 – RS. 9,999

MODELS

RS. 6,000 – RS. 9,999

MICROMAX

PARAMETERS

Model Display (inches/res)

MOTOROLA

NOKIA

NUU

PANASONIC

Canvas Unite 4 Pro

Canvas Sliver 5

Moto G4 Play

Moto E4/Plus

Nokia 3

Q626

P55 Max

5.0/ 1280 x 720

4.8/720 x 1280

5/720x1280

5/5.5/1280x720

5/1280X720

5/1280 x 720

5.5/1280x720

143.4x71.4x8.4

141.2x70.3x7.3

152 x 72.6 x 8.7

Dimension (mm)

5.1mm thick

144.4x72x9.9

144.5x72x9.3/ 155x77.5x9.55

Weight (grams)

137

150,/181

148

180

Processor/RAM

Quad core/ 2GB

QS 410 /2GB

QS 410/2GB

MTK6737

MT 6737

1.3GHz Quad Core

MTK6737

Operating system

Android 5.1

Android 5.0.2

Android 6.0

Android 7.1.1

Android 7.0

Android 6.0

Android 7.0

Storage/Expandable

16GB/32GB

16GB/No

16GB/128GB

2/16/3/32GB

16GB/128GB

2GB/32GB/64GB

3GB/16GB

8MP/5MP

8MP/5MP/13MP/5MP

8MP/8MP

8MP/5MP

13MP/5MP

3,900

2,000

2,800

28,00/5,000

2,650

2,000

5,000

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes/No

Yes/Yes

June, 2016

2,015

September, 2016

August, 2017

July, 2017

August, 2017

7,499

8,387

8,999

8,450 onwards

8,635

9,625

7,499

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 6,000 – RS. 9,999

MODELS

RS. 6,000 – RS. 9,999

PARAMETERS

PANASONIC

SAMSUNG

TCL

XIAOMI

TCL 560

TCL 562

Redmi 2 Prime

5/720x1280

5.5/ 1280x720

5.5/1920x1080

4.7/720 x 1280

142.4 x 71.1 x 8.0

142.4x71.1x8

152x77x8

134.00 x 67.20 x 9.4

149

138

156

150

133

MT6737/MT6753

Quad core/ 2GB

Quad core/ 1.5GB

Quad core/2GB

QS 210/2GB

MT6755M/3GB

QS 410/2GB

Operating system

Android 7.0

Android 6.0

Android 4.4

Storage/Expandable

3GB/32GB

16GB/128GB

8GB/128GB

16GB/128GB

16GB/32GB

32GB/64GB

16GB/32GB

Rear/Front Camera

5/13/13/13

8MP/5MP

13MP/5MP

8MP/2MP

Battery (mAh)

4,000/5,000

2,600

2,500

2,960

2,200

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes/No

Yes/Yes

Yes/No

Yes/Yes

September, 2017

July, 2016

July,2016

July, 2016

July,2016

August, 2015

8,999/9,999

6,490

6,990

9,090

6,999

9,999

6,999

Eluga Ray 500/700

Galaxy On 5 Pro 5.0/ 1280 x 720

5.0/ 1280 x 720

Dimension (mm)

5/5.5/720 x 1280/ 1080 x 1920 144.3 x 71.3 x 9.2/ 153.8 x 75.4 x 8.9

142.3 x 72.1 x 8.5

Weight (grams)

163/182

Processor/RAM

Model Display (inches/res)

Music Player/FM Launch Price Rs.

96 I JANUARY 2019

Galaxy J2 (2016) Galaxy J2 Pro (2016)

MYMOBILE

MYGUIDE RS. 6,000 – RS. 9,999

RS. 6,000 – RS. 9,999

MODELS

RS. 6,000 – RS. 9,999

XIAOMI

PARAMETERS

Redmi 3S/ 3s Prime Redmi Note Prime

Model

VIDEOCON

Redmi Note 3

Redmi 3s Plus

Redmi Note 4

Redmi Note 5

Graphite1

5/ 1280X720

5.5/720 x 1280

5.5/1080 x 1920

5/1280x720

5.5/1080X1920

5.9/1080x2160

4.5/1280x720

Dimension (mm)

139.4 X 69.7 X 8.5

154 x 78.7 x 9.45

150 x 76 x 8.65

139.3x69.6x8.5

151X76X8.3

158.50x75.45x8.05

136.76X69X10

Weight (grams)

144

185

164

144

165

180

127

Processor/RAM

QS 430/ 2GB, 3GB

QS 410/2GB

QS 650/2GB,3GB

QS 430/2GB

QS625/2GB,3GB,4GB

QS625/3GB/4GB

Quad-core/1GB

Android 6.0

Android 4.4

Android 5.0.2

Android 6.0

Android 7.0

Android 6.0

16GB, 32GB/128GB

16GB/32GB

16GB,32GB/32GB

32GB/128GB

32GB/64GB

8GB/64GB

13MP/5MP

16MP/5MP

13MP/5MP

12MP/5MP

5MP/2MP

4,100

3,100

4,000

4000/4100

4,100

4,000

2,000

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes (Hybrid)

Yes

Yes/Yes

Yes/-

Yes/Yes

Yes/Yees

Yes/Yes

Launch

August, 2016

December, 2015

March, 2016

October,2016

January, 2017

February, 2018

Price Rs.

6,999/ 8,999

7,999

9,999/ 11,999

9,499

9,999

6,499

Display (inches/res)

Operating system Storage/Expandable Rear/Front Camera Battery (mAh)

Music Player/FM

RS. 6,000 – RS. 9,999

MODELS

RS. 6,000 – RS. 9,999

VIDEOCON

PARAMETERS

ZEN

Delite21

Krypton3

Ultra30

Ultra50

Yunique

Yuphoria

Cinemax 3

5/1280x720

5/1920X1080

4.7/720x1280

5.0/720x1280

5.5/720x1280

Dimension (mm)

146.66X74.3X10.52

144.5X73.14X9.74

144.31X73X10

Weight (grams)

151

153

186

128

143

August,2016

Processor/RAM

Quad-core/2GB

Quad-core/3GB

QS 410 / 1GB

Quad core / 2GB

Quad core/2GB

Operating system

Android 6.0

Android 5.1.

Android 5.1.1

Android 5.1

Storage/Expandable

16GB/32GB

32GB/64GB

8GB/32GB

16GB/32GB

8MP/2MP

13MP/5MP

8MP/2MP

8MP/5MP

5MP/3.2MP

3,000

4,000

3,000

2,000

2,230

2,900

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/No

Dual SIM

Yes

Yes/Yes

September, 2015

May, 2015

August, 2016

7,200

7,999

9,990

6,300

6,499

6,999

Model Display (inches/res)

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

www.mymobileindia.com

148.24X72.56X11.44 134.5 x 67.5 x 8.3 142.4 x 73 x 8.2-9.35

JANUARY 2019 I 97

MYGUIDE RS. 6,000 – RS. 9,999

RS. 10,000 – RS. 14,999

MODELS

RS. 6,000 – RS. 9,999

ZIOX

PARAMETERS

ZOPO

ZTE

ASUS

Model

Astra Star

Astra Curve 4G

Duopix F1

ZP331

Blade V6

ZenFone 2 (2GB/4GB)

Display (inches/res)

5/480x854

5/1280x720

4.5/ 854 x 480

5/ 1280 x 720

5.5/ 1080 x 1920

5.5/1080 x 1920

Dimension (mm)

145.6x72.7x10.2

146.5x73.1x10.3

145.2x71.7x9.1

133 x 65.7 x 8.5

142X69.5X6.8

152.5 x 77.2 x 10.9

156.5 x 77.2 x 10.8

Weight (grams)

150

160

148

113

122

170

Quad core/1GB

MTK 6735/2GB

IA Z3560 /2GB

QS615 /2GB,3GB

Android 5.0

Processor/RAM

1.3GHz Quad-Core 1.3GHz Quad-Core 1.3GHz Quad-Core

Zenfone Selfie

Operating system

Android 7.0

Android 5.1

Storage/Expandable

1GB/16GB

2GB/16GB

8 GB/64 GB

16GB/128GB

Rear/Front Camera

5MP/2MP

8MP/8MP+2MP

5 MP/2 MP

13MP/5MP

13MP/13MP

2,350

2,200

2,400

1,700

2,500

3,000

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/No

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes/-

Launched

July, 2016

March, 2015

August, 2015

5,899

7,299

7,499

7,500

9,999

13,999, 18,999

10,999/ 16,999

Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 10,000 – RS. 14,999

MODELS

RS. 10,000 – RS. 14,999

16GB,32GB/128GB 16GB,32GB/128GB

ASUS

PARAMETERS

CENTRIC

COOLPAD

GIONEE

Model

Zenfone 3 lazer

ZenFone Max Pro M1

Coolpad Note 5

Cool 1

F 103 Pro

Marathon M5 Lite

Display (inches/res)

5.5/1920x1080

5.9/1080x2160

5.5/1920x1080

5.50/1080x1920

5.0/ 1280 x 720

5.0/720 x 1280

149x76x7.9

159 x 76 x 8.5

152 x 76 x 7.8

152.00 x 74.80 x 8.20

145.3 x 70.5 x 8.5

143 x 69.9 x 8.5

180

160

173

142

182

Dimension (mm) Weight (grams) Processor/RAM

QS 430.4GB

QS635/3GB

QS 430

QS 617/4GB

1.4GHz octa-core

Quad core/ 3GB

Quad Core/3GB

Operating system

Android 6.0

Android 8.1

Android 7.1.1

Android 6.0

Android 5.1

Storage/Expandable

32GB/128GB

32GB/64GB

3GB/32GB/256GB

32GB/64GB

32GB

16GB/128GB

32GB/128GB

13MP/8MP

13+5MP/8MP

13MP/8MP

13MP/5MP

8MP/5MP

3,000

5,000

3,000

4,010

4,000

2,400

4,000

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Music Player/FM

Yes/Yes/Yes

Yes/Yes

Yes/No

Yes/Yes

Launch

October,2016

May, 2018

November, 2017

October, 2016

January, 2017

July, 2016

December, 2015

18,999

10,999

13,999

11,999

13,000

Rear/Front Camera Battery (mAh)

Price Rs.

98 I JANUARY 2019

MYMOBILE

MYGUIDE RS. 10,000 – RS. 14,999

RS. 10,000 – RS. 14,999

MODELS

RS. 10,000 – RS. 14,999

HONOR

PARAMETERS

HTC

INFOCUS

LAVA

Honor 5C

Honor 5X

Honor 6X

Desire 630

Epic 1

Snap 4

Display (inches/res)

5.2/ 1920 x 1080

5.5/ 1080 x 1920

5.5/1080X1920

5.0/ 1280 x 720

5.5/1920x1080

5.2/720x1280

5.5/720x1280

Dimension (mm)

147.1 x 73.8 x 8.3

151.3 x 76.3 x 8.15

150.9X76.2X8.2

146.9 x 70.9 x 8.3

153x76x8.4

147.1 x 73.8 x 8.3

151.9 x 94.7 x 8.3

Weight (grams)

156

158

162

140

162

153

Processor/RAM

Kirin 650/ 2GB

QS 616 /2GB

Kirin 655

QS 400/2GB

Decca-core/3GB

Octa-core/4GB

Quad core/3GB

Operating system

Android 6.0

Android 5.1.1

Android 6.0

Android 7.0

Android 5.1

Storage/Expandable

16GB/128GB

32GB/64GB

16GB/2TB

32GB/128GB

64GB/128GB

16GB/32GB

13MP/8MP

13MP/5MP

12 and 2MP/8MP

13MP/5MP

16MP/8MP

13MP/8MP

3,000

3,340

2,200

3,000

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes/No

Yes/-

Yes/No

Yes/Yes

Yes

June, 2016

January, 2016

Jnauray 2017

February, 2016

November,2016

September, 2017

January, 2016

10,999

12,999

11,999

10,890

12,999

11,590

11,299

Model

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 10,000 – RS. 14,999

MODELS

RS. 10,000 – RS. 14,999

LENOVO

PARAMETERS

Phab 2

Vibe K4 Note

Vibe S1

Phab Plus

Vibe K5 Note

Phab 2 Plus

K8 Note

Display (inches/res)

6.4/1920x1080

5.5/1080x1920

5.0/1080x1920

6.8/1080 x 1920

5.5/1920x1080

6.4/1920x1080

5.5/1080 x 1920

Dimension (mm)

175x89.5x6.89

186.6 x 96.6 x 7.6

152x75.7x8.49

174x88x5.5

154.5 x 75.9 x 8.5

Weight (grams)

225

158

132

229

165

218

180

Processor/RAM

MTK8735/3GB

MT 6753/3GB

MT6752/3GB

QS 615 /2GB

Helio P10/4GB

MT/3GB

MT Decacore/3GB/4GB

Operating system

Android 6.0

Android 5.1.

Android 5.0

Android 6.0

Android 7.1.1

Storage/Expandable

32GB/128GB

16GB/128GB

32GB/128GB

32GB/64GB

32GB/128GB

32GB/64GB/256GB

13MP/5MP

13MP/8 MP + 2 MP

13MP/5MP

13MP.8MP

13MP,13MP/8MP

13+5MP/13MP

4,050

3,300

2,420

3,500

4,050

4,000

2G/3G/4G

Yes/Yes/yes

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes

Yes/Yes

Yes

Yes/Yes

Yes/-

Yes/Yes

Yes

December,2016

January, 2016

November, 2015

October, 2015

Jaunuary,2016

November,2016

August, 2017

11,999

12,999

14,999

13,499

14,999

12,999

Model

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

www.mymobileindia.com

153.67 X 76.45 X 9.14 143.3 x 70.8 x 7.8

JANUARY 2019 I 99

MYGUIDE RS. 10,000 – RS. 14,999

RS. 10,000 – RS. 14,999

MODELS

RS. 10,000 – RS. 14,999

PARAMETERS

LYF

MICROMAX

MOTOROLA

K 10

X Screen

G4 Stylus

Canvas 6

Canvas 6 Pro

Moto G Turbo Edition

Display (inches/res)

5.5/1920x1080

5.3/ 1280 x 720

4.93/ 1280x720

5.7/ 720 x 1280

5.5/1920 x 1080

5.0/720 x 1280

Dimension (mm)

155.5x77.6x7.9

146.6x74.8x8.8

142.6 x 71.8 x 7.1

154.4 x 79.2 x 9.4

142.1 x 72.4 x 11.6

Weight (grams)

153

140

120

163

155

Processor/RAM

QS 617/3GB

QS 410/2GB

QS 400 /1GB

MT6753/3GB

Helio x10/4GB

QS 615 /2GB

Operating system

Android 6.0

Android 5.0

Android 6.0

Android 5.0

Android 5.1

Android 5.1.1

Storage/Expandable

32GB/128GB

16GB/32GB

16GB/128GB

16GB/32GB

32GB/128GB

Yes/Yes

16GB/32GB

16MP/8MP

13MP/5MP

13MP/8MP

13MP/5MP

13MP/8MP

13MP/5MP

3,200

2,300

3,000

2,470

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes/-

Yes/Yes

Yes/No

October,2016

January, 2016

July, 2016

May, 2015

May, 2016

2,015

13,099

12,999

12,990

13,869

10,999

Model

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 10,000 – RS. 14,999

MODELS

RS. 10,000 – RS. 14,999

MOTOROLA

PARAMETERS

NOKIA

NUBIA

Moto G4

Moto G4 Plus

G5 Plus

Nokia 5

Nokia 6

Z11 Mini

5.5/ 1920 x 1080

5.5/ 1920X1080

5.2/1980X1080

5.2/ 720x1280

5.5/1920X1080

5/1920x1080

5.5/1920x1080

Dimension (mm)

153 x 76.6 x 7.9

153X76.6X9.8

153X76X9.6

149.7 x 72.5 x 8.05

154 x 75.8 x 7.85

141.4x70x8

150.9x79x8.9

Weight (grams)

155

138

190

Processor/RAM

QS 617/2GB

QS 617/2GB,3GB

QS 625 Octa-core

QS 430

QS/3GB

MTK P10/3GB

Operating system

Android 6.0.1

Android 6.1

Android 7.0

Android 7.1.1

Android 5.1

Android 6.0

Storage/Expandable

16GB/128GB

16GB, 32GB/128GB

16GB/32GB

2GB/16GB

3BG/32GB

32GB/200GB

32GB/128GB

13MP/5MP

16MP/5MP

12MP/5MP

13MP/8MP

8MP/16MP

16MP/8MP

13MP/13MP

3,000

2,800

5,000

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/yes

Dual SIM

Yes

yes

Yes/No

Yes

Yes/Yes

May, 2016

May,2016

March, 2017

July, 2017

October,2016

December,2016

10,499

13,499/ 14,999

12,999

12,499

14,299

12,999

11,999

Model Display (inches/res)

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

100 I JANUARY 2019

MYMOBILE

MYGUIDE RS. 10,000 – RS. 14,999

RS. 10,000 – RS. 14,999

MODELS

RS. 10,000 – RS. 14,999

NUU

PARAMETERS

PANASONIC

SAMSUNG

Eluga Note

Eluga Arc

Eluga Pulse X

Eluga A3/A3 Pro

Galaxy On7

Galaxy J5

5.5/1920 x 1080

5.5/ 1920 x 1080

4.7/720x1280

5.5/1280X720

5.2/720 x 1280

5.5/1280 x 720

5.0/1280 x 720

Dimension (mm)

153x76.5x7.8

146.00x74.50x8.10

139 x 67 x 8.10

148.7 x 72.4 x 9.1

77.5x151.8x8.2

142.1 x 71.8 x 7.9

Weight (grams)

170

142

130

152

161

171

146

Processor/RAM

1.5GHz Octa Core

Octa Core/3GB

QS 410/2GB

Quad-core/3GB

Quad-core/1.5GB

Android 7.0

Android 6.0

Android 5.1

Android 6.0

Android 7.0

Android 5.1

3GB/32GB/128 GB

32GB/32GB

16GB/32GB

16GB/128GB

16GB/32GB/128GB

8GB/128GB

13MP/5MP

16MP/5MP

8MP/5MP

13MP/5MP

13MP/8MP

13MP/5MP

2,950

3,000

1,800

3,000

4,000

3,000

2,600

2G/3G/4G

Yes/Yes/yes

Yes/Yes/Yes

Dual SIM

yes

Yes

Yes/Yes

Yes

Yes/Yes

August,2017

July, 2016

April,2016

March, 2017

August, 2017

October, 2015

June, 2015

12,100

10,290

10,190

10,990

11,290/12,790

10,990

10,390

Model Display (inches/res)

Operating system Storage/Expandable Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 10,000 – RS. 14,999

MODELS

RS. 10,000 – RS. 14,999

SAMSUNG

PARAMETERS

XIAOMI

Galaxy J Max

Galaxy J5 (2016)

Galaxy J7

J5 Prime

Galaxy On7 Pro

Mi 4i

Mi Max

7.0/ 1280 x 800

5.2/1280x720

5.5/720 x 1280

5/1080x720

5.5/1280 x 720

5.0/1080 x 1920

6.44/1920x1080

Dimension (mm)

186.9 x 108.8 x 8.7

145.7 x 72.3 x 8.1

152.2 x 78.6 x 7.5

142.8x69.5x8.1

151.8 x 77.5 x 8.2

138.1 x 69.6 x 7.8

173.1x88.3x7.5

Weight (grams)

158

171

143

171

130

203

Processor/RAM

Quad core/1.5GB

QS 410/2GB

Octa Core/1.5GB

Quad-core/2GB

Quad core/ 2GB

QS 615/2GB

QS 650,652/3GB,4GB

Operating system

Android 5.1

Android 6.0

Android 5.1

Android 6.0

Android 5.0

Android 6.0

Storage/Expandable

8GB/200GB

16GB/128GB

16GB/256GB

16GB/128GB

16GB,32GB/No

32GB,128GB/128GB

8MP/2MP

13MP/5MP

8MP/5MP

13MP/5MP

16MP/5MP

4,000

3,100

3,000

2,400

3,000

3,120

4,850

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/No

Yes/Yes

Yes/No

Yes/Yes

July, 2016

May, 2016

2,015

September,2016

July, 2016

April, 2015

June,2016

11,400

13,990

11,890

12,990

10,900

11,999/ 14,999

10,999

Model Display (inches/res)

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

www.mymobileindia.com

JANUARY 2019 I 101

MYGUIDE RS. 10,000 – RS. 14,999

RS. 10,000 – RS. 14,999

MODELS

RS. 10,000 – RS. 14,999

PARAMETERS

XIAOMI

VIVO

Redmi Note 5 Pro

Y51L

Y55L

Y55S

Yureka Plus (YU5510A,YU5510 )

Display (inches/res)

5.9/1080x2160

5.0/ 540x960

5.2/1280x720

5.5/1080x1920

5.5/(1080X1920)

6.0/1080 x 1920

Dimension (mm)

158.6x75.4x8.1

143.80 x 71.70 x 7.52

147.9x72.9x7.5

155 x 78 x 9

153.3X75.4X8.5

Weight (grams)

180

157

142

154

172

Processor/RAM

QS636/4GB

QS 410/2GB

QS 430/2GB

QS 425/3GB

QS 615/2GB

MT Helio P10/4GB

MTK6753T/3GB

Operating system

Android 7.1.2

Android 5.0.2

Android 6.0

Android 4.4.4

Androis 5.1.1

Android 5.1.1

Storage/Expandable

64GB/256GB

16GB/128GB

16GB/256GB

16GB/32GB

32GB/128GB

16GB/Yes

12MP+5MP/20MP

8MP/5MP

13MP/5MP

13MP/8MP

4,000

2,350

2,650

2,730

2,500

4,000

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/No

Yes/Yes/Yes

yes/yes/yes

Yes/Yes/Yes

Dual SIM

Yes

yes

Yes

Yes/yes

Yes/Yes

Yes/yes

Yes

Yes/Yes

yes

Yes/Yes

February, 2018

January, 2016

October,2016

March, 2017

July, 2015

May,2016

April, 2016

13,999

10,700

11,980

12,490

8,999

12,999

13,499

Model

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 10,000 – RS. 14,999

Yunicorn

Yureka Note

MODELS

RS. 15,000 – RS. 19,999

ZOPO

PARAMETERS

ASUS

CREO

ZP350

ZP370

Hero 1

Zenfone 2 Laser ZE601KL

Display (inches/res)

5.0 / 1280 x 720

5.5/ 1280 x 720

5.0/1280 x 720

5.5/1920 x 1080

6.0/ 1080 x 1920

5.5/1920x1080

5.5/ 1440x2560

Dimension (mm)

145.9 x 71.4 x 8.5

153.8 x 77.1 x 9

146.1 x 70.6 x 8.65

155.7 x 77.3 x 8.9

164.6 x 84 x 10.6

151.4x76.24x8.3

155.4 x 76.1 x 8.7

Weight (grams)

137

167

136

175

190

175

190

Processor/RAM

Quad-core/1GB

Ouad-core/1GB

Quad-core/2GB

QS 801/3GB

QS 616/3GB

QS 430/3GB

Helio X10 /3GB

Operating system

Android 5.1

Android 5.1.1

Android 5.0

Android 6.0

Android 5.1.1

Storage/Expandable

8GB/64GB

16 GB/64 GB

64GB/No

32GB/128GB

32GB/-

8.0MP/2.0MP

13.2 MP/5.0MP

13MP/8MP

13MP/5MP

16MP/8MP

21MP/8MP

2,100

3,000

2,500

4,100

3,000

4,100

3,100

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes/-

Yes/No

Yes/Yes

Model

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

102 I JANUARY 2019

ZENFONE 3 MAX(ZC553KL)

Mark 1

May, 2016

December, 2015

November,2016

April,2016

10,000

11,000

14,500

13,499

16,499

17,999

19,999

MYMOBILE

MYGUIDE RS. 15,000 – RS. 19,999

RS. 15,000 – RS. 19,999

MODELS

RS. 15,000 – RS. 19,999

GIONEE

PARAMETERS

HTC

HUAWEI

Model

Marathon M5

S11 Lite

Desire 728 LTE

Desire 828

Desire 825

P20 Lite

Display (inches/res)

5.5/ 720 x 1280

5.7/720x1440

5.5/ 720 x 1280

5.5/720 x 1280

5.5/ 1280 x 720

5.8/1080x2280

Dimension (mm)

152 x 76 x 8.6

151.9 x 74.6 x 6.9

153.8 x 72.6 x 7.9

157.9 x 77.8 x 7.8

157.9 x 77.8 x 7.89

156.9 x 76.9 x 7.4

148.6 x 71.2 x 7.4

Weight (grams)

211

147

141

153

148

155

145

Processor/RAM

MT6735/3GB

MT6753T /3GB

QS8937/3GB

MT6753/2GB

MT6753/1.5GB

QS 400/2GB

Kirin 659/4GB

Android 5.1

Android 5.1.1

Android 7.1

Android 5.1.1

Android 5.1

Android 6.0

Android 8.0

32GB/128GB

32GB/256GB

16GB/200GB

16GB/2TB

32GB/64GB/128GB

13MP/5MP

13+2MP/16MP

13MP/5MP

16+2MP/24MP

6,020

3,150

3,030

2,800

2,700

3,000

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/No

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes/No

Yes/Yes

November,2015

November, 2015

May, 2018

November, 2015

February, 2016

April, 2018

17,500

19,999

13,999

12,999

15,300

12,550

19,999

Operating system Storage/Expandable Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 15,000 – RS. 19,999

MODELS

RS. 15,000 – RS. 19,999

LENOVO

PARAMETERS

LYF

MOTOROLA

Vibe P1

Vibe Shot

Vibe X3

Z2 Plus

Earth 1

Earth 2

Moto X Play

5.5/1080x1920

5.0/1080 x 1920

5.5/1080x1920

5/1920x1080

5.5/1080x1920

5/1920x1080

5.5/1080 x 1920

Dimension (mm)

152.9 x 75.6 x 9.9

142.7 x 70 x 7.6

154 x 76.5 x 9.3

140.2x60x6.2

154 x 76.6 x 7.25

142x76x7.9

148 x 75 x 10.9

Weight (grams)

187

145

175

150

162.5.

140

169

Processor/RAM

QS615 /2GB

QS 615/3GB

QS 808 /3GB

QS 820/3GB,4GB

QS 615/3GB

QS615 /2GB

Operating system

Android 5.1

Android 6.0

Android 5.1.1

Android 5.1

Android 5.1.1

Storage/Expandable

32GB/128GB

32GB,64GB/128GB

32GB/32GB

32GB/64GB

16GB,32GB/128GB

13MP/5MP

16MP/8MP

21MP/8MP

13MP/8MP

13MP + 2MP/5MP

13MP/13MP

21MP/5MP

5,000

3,000

3,500

2500

3,630

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/yes

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes/-

Yes/Yes

Yes/No

October, 2015

June, 2015

December, 2015

September,2016

January, 2016

15,499

18,500

19,999

19,499

Model Display (inches/res)

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

www.mymobileindia.com

Sept, 2015 19,999

15,999

JANUARY 2019 I 103

MYGUIDE RS. 15,000 – RS. 19,999

RS. 15,000 – RS. 19,999

MODELS

RS. 15,000 – RS. 19,999

MOTOROLA

OPPO

One Power

F1 S

Galaxy J7 (2016)

Galaxy On8

On Nxt

J7 Prime

J7 Max

6.2/1080x2246

5.5/1280x720

5.5/1920x1080

5.7/1920x1080

Dimension (mm)

156x76x8.4

154 x 76 x 7.38

76 x 151 x 7.8

151.7x76x7.8

151.7x75x8

151.7x75x8.1

Weight (grams)

205

160

169

167

PARAMETERS

Model Display (inches/res)

SAMSUNG

Processor/RAM

QS636/3GB

MTK 6750/3GB

Exynos 7870/2GB

Octa-core/3GB

OCTA-CORE MEDIATEK

Operating system

Android 8.1

Android 5.1.1

Android 6.0

Android 7.0

Storage/Expandable

32GB/64GB/256GB

32GB/128GB

16GB/128GB

32GB/256GB

16MP/256GB

4GB/32GB

Rear/Front Camera

16MP+5MP/12MP

13MP/16MP

13MP/5MP

13MP/8MP

13MP/13MP

5,000

3,075

3,300

2G/3G/4G

Yes/Yes/Yes

Yes/yes/Yes

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes/No

Yes/Yes

Yes/yes

Yes/Yes

October, 2018

August, 2016

May, 2016

September,2016

October,2016

September,2016

July, 2017

15,999

16,444

14,900

12,090

14,900

17,290

Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 15,000 – RS. 19,999

RS. 20,000 – RS. 29,999

MODELS

RS. 15,000 – RS. 19,999

VIVO

PARAMETERS

XIAOMI

ZOPO

APPLE

ASUS

MIMax 2

ZOPO SPEED 7 PLUS

iPhone 5S

Zenfone 3

Zenfone 3 Ultra

5.0/1280×720

5.5/1280x720

6.44/1080 x 1920

5.5/ 1920 x 1080

4.0/640 x 1136

5.2,5.5/(1920x1080)

6.8/(1920x1080)

Dimension (mm)

143.6 x 71 x 7.5

153.8x75.5x7.55

174.1 x 88.7 x 7.6

153.6 x 76.5 x 8.8

Weight (grams)

138

154

211

164

112

144

233

Processor/RAM

QS 616/3GB

octa-core/4GB

QS 625/4GB

Octa-core /3GB

Dual-core/1GB

QS 625/3GB,4GB

QS 652/4GB

Operating system

Android 5.1

Android 6.0

Android 7.1.1

Android 5.1

iOS 9.2.1

Android 6.0

Storage/Expandable

32GB/128GB

64/128GB

16 GB/64 GB

16GB,32GB,64GB/No

32GB,64GB/2TB

64GB/128GB

13MP/8MP

13MP/20MP

12/5MP

13 MP/5.0MP

8MP/1.2MP

16MP/8MP

23MP/8MP

2,550

3,000

5,300

3,000

1,560

4,600

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/-

Yes/Yes

Yes/No

Yes

May, 2016

November,2016

August, 2017

September, 2013

August,2016

August, 2016

15,250

16,990

16,999

17,500

19,280 onwards

21,999/ 27,999

29,999

Model Display (inches/res)

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

104 I JANUARY 2019

123.8 x 58.6 x 7.6 146.87 x 73.98 x 7.69 186.4 x 93.9 x 6.8

MYMOBILE

MYGUIDE RS. 20,000 – RS. 29,999

RS. 20,000 – RS. 29,999

MODELS

RS. 20,000 – RS. 29,999

BLACKBERRY

COOLPAD

DTEK 50

Max

M5 Plus

S6 Pro

Honor 8

Honor 7

5.2/1920x1080

5.5/1920x1080

6.0/1920 x 1080

5.5/1920x1080

5.2/1920x1080

5.2/1080 x 1920

5.5/ 1080 x 1920

Dimension (mm)

147x72.5x7.4

152x75.5x7.6

153x75.3x7.6

145.5x71x7.45

143.2 x 71.9 x 8.5

153.9 x 75.9 x 7.99

Weight (grams)

135

170

210.8g

170

153

157

170

Processor/RAM

QS 617/3GB

QS 617/4GB

Octa Core/3GB

octa-core/4GB

Kirin 950/4GB

HS Kirin 935/3GB

MT H X10/ 3GB

Operating system

Android 6.0

Android 5.1

Android 6.0

Android 5.0

Android 6.0

Storage/Expandable

16GB/2TB

64GB/128GB

64GB/256GB

32GB/128GB

16GB/128GB

32GB/2TB

Rear/Front Camera

13MP/8MP

13MP/5MP

13MP/8MP

12MP,12MP/8MP

20MP/8MP

13MP/5MP

3000

2,800

5,020

3,130

2,900

3,100

3,000

2G/3G/4G

Yes/Yes/Yes

yes/yes/yes

Yes/Yes/Yes

Yes/Yes/yes

Yes/Yes/Yes

Dual SIM

yes

Yes

Yes/Yes

yes

Yes/Yes

Yes/No

Yes/Yes

Yes/No

November,2016

May, 2016

October,2016

October, 2016

July, 2015

May, 2016

21,000

24,999

27,000

21,130

29,000

22,999

25,990

PARAMETERS

Model Display (inches/res)

Battery (mAh)

Music Player/FM Launch Price Rs.

GIONEE

HONOR

RS. 20,000 – RS. 29,999

MODELS

RS. 20,000 – RS. 29,999

HTC

PARAMETERS

MOTOROLA

Model

Desire 10 Pro

Stylus 2

Stylus 2 Plus

Nexus 5X

Moto Z Play

Z 2 Play

Display (inches/res)

5.5/1920x1080

5.7/1280X720

5.7/ 1920 x 1080

5.2/ 1080 x 1920

5.5/1920x1080

5.2/1080x1920

5.5/1920X1080

Dimension (mm)

156.5x76x7.86

155 x 79.6 x 7.4

155 X 79.6 X 7.4

147 x 72.6 x 7.9

156.4x76.4x6.99

148.4x73.4x8

156.2X76.2X5.99

Weight (grams)

165

145

146

136

165

163

145

Processor/RAM

Helio P10/4GB

Quad Core /2GB

Octa Core/3GB

QS 808/2GB

QS 625/3GB

QS630/3GB

QS 626/4GB

Android 6.0

Android 7.1

Android 7.1.1

64GB/2TB

16GB/2TB

32GB/2TB

16GB,32GB/No

32GB/2TB

32GB/64GB/256GB

64GB/2TB

20MP/13MP

13MP/8MP

16MP/8MP

12.3MP/5MP

16MP/5MP

12+8MP/16MP

12MP/5MP

3000

3,000

2,700

3,510

3,000

2G/3G/4G

Yes/Yes/yes

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes

Yes/Yes

Yes/No

Yes/Yes

November,2016

May,2016

July, 2016

October, 2015

October,2016

October, 2017

July, 2017

26,490

20,500

24,000

24,490/30,645

20,490

20,990

24,999

Operating system Storage/Expandable Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

www.mymobileindia.com

JANUARY 2019 I 105

MYGUIDE RS. 20,000 – RS. 29,999

RS. 20,000 – RS. 29,999

MODELS

RS. 20,000 – RS. 29,999

MOTOROLA

NUBIA

Moto X Style

Z11

OnePlus 5

5.7/ 1440 x 2560

5.5/1920z1080

5.5/1080p

5.5/1920x1080

5.5/1080 x 1920

6.01/1080x2160

6.28/1080x2280

Dimension (mm)

153.9 x 76.2 x 11.06

151.8x72.3x7.5

151.8x74.9x9.85

152.7x74.5x7.35

154.2 x 74.1 x 7.3

156.1x75x7.3

155.7x75.4x7.8

Weight (grams)

179

162

175

158

153

162

177

Processor/RAM

QS 808/3GB

QS 820/6GB

QS 810/3GB&4GB

QS 821/6GB

QS 835/8GB

QS835/6GB

QS845/6GB

Operating system

Android 6.0

Android 5.1

Android 6.0

Android 7.1.1

Android 8.1

16GB,32GB/128GB

64GB/2TB

64GB

64GB/128GB

64GB/128GB/256GB

21MP/5MP

16MP/8MP

13MP/5MP

16MP/16MP

16+20MP/16MP

3,000

3000

3,300

3400

3,300

3300

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/No

Yes/Yes

Yes/No

Yes/Yes

Yes/No

September, 2015

December,2016

July, 2015

December.2016

June, 2017

November, 2017

May, 2018

26,999/ 28,999

29,999

22,999

22,000

32,999

34,999

PARAMETERS

Model Display (inches/res)

Storage/Expandable Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

ONEPLUS

RS. 20,000 – RS. 29,999

MODELS

RS. 20,000 – RS. 29,999

PARAMETERS

Model

PANASONIC Eluga X1 Pro

SAMSUNG Galaxy A7 (2016) Galaxy A5/A7 (2017)

SMARTRON

SONY

J7 Pro

t phone

Xperia C4

Xperia XA

6.18/1080x2246

5.5/ 1080 x 1920

5.2/5.5/1080X1920

5.5/1920X1080

5.5/1920x1080

5.5/1080 x 1920

5.0/1280 x 720

Dimension (mm)

155x75.5x7.9

151.5 x 74.1 x 7.3

144.8 x 71 x 7.3/ 151.5X74.1X7.3

150.3 x 77.4 x 7.8

158.2x78.2x6.98

150.3 x 77.4 x 7.9

143.6 x 66.8 x 7.9

Weight (grams)

195

169

157/I86

157

149

147

137

QS 810/4GB

MT6752/2GB

MTK H P10/2GB

Display (inches/res)

MT6771/4GB

Octa Core/3GB

Octa Core/2GB/3GB

Octa core Exynos/3GB

Operating system

Android 8.1 (Oreo)

Android 5.1.1

Android 6.0

Android 7.0

Android 6.0

Android 5.0

Android 6.0

Storage/Expandable

6GB/64GB/128GB

16GB/128GB

32GB/256GB

64GB

64GB/128GB

16GB/200GB

Rear/Front Camera

16MP+5MP/16MP

13MP/5MP

16MP/16MP/16MP/ 16MP

13MP/13MP

13MP/4MP

13MP/5MP

3,000

3,300

3000/3600

3,600

3,000

2,600

2,300

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes/yYes

Yes/Yes

Yes/No

October, 2018

December, 2015

March, 2017

July, 2017

July,2016

June, 2015

May, 2016

26,990

25,900

28,990/33,490

20,900

22,999

20,800

20,990

Processor/RAM

Battery (mAh)

Music Player/FM Launch Price Rs.

106 I JANUARY 2019

MYMOBILE

MYGUIDE RS. 20,000 – RS. 29,999

RS. 20,000 – RS. 29,999

MODELS

RS. 20,000 – RS. 29,999

SONY

PARAMETERS

XIAOMI

VIVO

Xperia Z3+

Xperia C5 Ultra Dual

Mi 5

X5 Pro

V3 Max

VIVO V5 Plus

V7 Plus

Display (inches/res)

5.2/ 1080 x 1920

6.0/1080 x 1920

5.15/1080 x 1920

5.2/ 1080 x 1920

5.5/1080 x 1920

5.5/1080X1920

5.99/720x1440

Dimension (mm)

146.3 x 71.9 x 6.9

164.2 x 79.6 x 8.2

144.5 x 69.2 x 7.25

147.9 x 73.5 x 6.4

153.9x77.1x7.58

152.6 x 74 x 7.3

155.9x75.8x7.7

Weight (grams)

144

187

129

151

168

159

160

Processor/RAM

QS 810 /3GB

MTK6752/2GB

QS 820/3GB

QS 615/2GB

QS 652/4GB

QS450/4GB

Operating system

Android 5.0

Android 5.1

Android 6.0

Android 5.0

Android 5.1

Android 6.0

Android 7.1.2

Storage/Expandable

32GB/128GB

16GB/200GB

32GB/No

16GB/128GB

32GB/128GB

64GB

64GB/256GB 16MP/24MP

Model

20.7MP/5MP

13MP/13MP

16MP/4MP

13MP/8MP

12MP and 8MP/ 16 MP

2,930

3,000

2,450

3,000

3,160

3,225

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/No

Yes/Yes

June, 2015

August, 2015

April, 2016

June, 2015

April, 2016

42,736

September, 2017

26,990

27,799

24,999

21,400

23,980

22,990

21,990

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 30,000 AND ABOVE

MODELS

RS. 30,000 AND ABOVE

APPLE

PARAMETERS

iPhone 6

iPhone 6Plus

iPhone SE

iPhone 6S

iPhone 6S Plus

iPhone 7

iPhone 7 Plus

Display (inches/res)

4.7/750 x 1334

5.5/1080 x 1920

4.0/640 x 1136

4.7/750 x 1334

5.5/1080 x 1920

4.7/1334x750

5.5/1920x1080

Dimension (mm)

138.1 x 67 x 6.9

158.1 x 77.8 x 7.1

123.8 x 58.6 x 7.6

138.3 x 67.1 x 7.1

158.2 x 77.9 x 7.3

138.3x67.1x7.1

158.2x77.9x7.3

Weight (grams)

129

172

113

143

192

138

188

Processor/RAM

A8,M8/1GB

A9,M9/2GB

A10 Fusion, M10/2GB

A10Fusion, M10/3GB

iOS 9

iOS 9.3

iOS 9

iOS 10

16GB,64GB/No

8MP/1.2MP

12MP/1.2MP

12MP/5MP

12MP/7MP

12MP,12MP/7MP

1,810

2,915

1,614

1,715

2,750

1,960

2,900

2G/3G/4G

Yes/Yes/Yes

Yes/yes/Yes

Yes/Yes/Yes

Dual SIM

Yes/No

September,2014

March, 2016

September,2015

October,2016

0ctober,2016

23,999

24,999 onwards

24,000 onwards

39,990 onwards

48,998 onwards

45,775 omwards

59,999 onwards

Model

Operating system Storage/Expandable Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

www.mymobileindia.com

16GB,64GB,128GB/ No 16GB,64GB,128GB/ No 32GB/128GB/256GB 32GB/128GB/256GB

JANUARY 2019 I 107

MYGUIDE RS. 30,000 AND ABOVE

RS. 30,000 AND ABOVE

MODELS

RS. 30,000 AND ABOVE

APPLE

PARAMETERS

ASUS

BLACKBERRY

8 Plus

iPhone XS

Zenfone 3 Deluxe

ZenFone AR

DTEK 60

KEYone

4.7/750 x 1334

5.5/1080x1920

5.8/1125 x 2436

5.7/(1920x1080)

5.7/1440x2560

5.5/2560x1440

4.5/1080 x 1620

Dimension (mm)

138.4 x 67.3 x 7.3

158.4 x 78.1 x 7.5

143.6x70.9x7.7

156.4x74.4x7.5

158.7 x 77.7 x 9

153.9x75.4x7

149.1 x 72.4 x 9.4

Weight (grams)

148

200

177

172

170

165

180

Processor/RAM

A11 Bionic

A12 Bionic

QS 820,821/6GB

QS 821/8GB

QS 820/4GB

QS625/3GB/4GB

iOS 11

iOS 12

Android 6.0

Android 7.0

Android 6.0

Android 7.1

256GB/128GB

64/256GB

32GB/2TB

32GB/64GB/256GB

Model Display (inches/res)

Operating system Storage/Expandable

2GB/64GB/256GB

3GB/64GB/256GB 4GB/64GB/256BG/512GB

12MP/7MP

12MP/12MP/7MP

12MP+12MP/7MP

23MP/8MP

21MP/8MP

12MP/8MP

1,821

2,691

2,658

3,000

3,300

2,610

3,505

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/No

Yes

Yes/No

Yes/Yes

September, 2017

September, 2018

September,2016

August, 2017

November,2016

August, 2017

61,990

70,800

99,990

25,999

49,990

29,999

39,990

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 30,000 AND ABOVE

MODELS

RS. 30,000 AND ABOVE

GOOGLE

PARAMETERS

HUAWEI

HTC

Pixel 2

Pixel 2 XL

Pixel 3

Pixel 3 XL

P20 Pro

HTC U Play/Ultra

5/1920x1080

6/1440X2880

5.5/1080x2160

6.3/1440x2960

6.1/1080x2240

5.2/ 2560X1440

5.2/1080X1920/ 5.7/2560X1440

Dimension (mm)

145.7x69.7x7.8

157.9x76.7x7.9

145.6x68.2x7.9

158x76.7x7.9

155 x 73.9 x 7.8

145.9 x 71.9x 9.0

162.41X79.79X7.99

Weight (grams)

143

175

148

184

180

161

145/175

Processor/RAM

QS835/4GB

Kirin 970/6GB

QS 820/4GB

MediaTek/QS821

Operating system

Android 8.0

Android 9.0

Android 8.1

Android 6.0

Android 6/Android 7

Storage/Expandable

64GB/128GB

32GB/128GB

32GB/2TB

Rear/Front Camera

12.2MP/8MP

32GB/256GB/64GB/ 2TB 16MP/16MP/16MP/ 12MP

2,700

2,915

4,000

3,000

2500/3000

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/No

Yes/Yes

October, 2017

November, 2018

April, 2018

May,2016

February, 2017

43,880

65,000

68,550

83,000

64,990

34,999

29,999/53,999

Model Display (inches/res)

Battery (mAh)

Music Player/FM Launch Price Rs.

108 I JANUARY 2019

12.2MP/8MP+8MP 12.2MP/8MP+8MP 40+20+8MP/24MP

12MP/5MP

MYMOBILE

MYGUIDE RS. 30,000 AND ABOVE

RS. 30,000 AND ABOVE

MODELS

RS. 30,000 AND ABOVE

HTC

PARAMETERS

MOTOROLA

OPPO

HTC U11

G4 Dual SIM

V20

Moto X Force

Moto Z

Find X

5.5/2560X1440

5.5/1440 x 2560

5.3/ 2560x1440

5.7/2560x1440

5.4/1440 x 2560

5.5/2560x1440

6.42/1080X2340

Dimension (mm)

153.9 x 75.9 x 7.9

148.9 x 76.1 x 8.9

149.4x73.9x7.3

159.5x77.9x7.6

149.8 x 78 x 9.2

153.3x75.3x5.19

156.7x74.2x 9.4

Weight (grams)

169

155

159

174

169

136

186

Processor/RAM

QS 835

QS 808 /3GB

QS 820/4GB

QS 810 /3GB

QS 820/4GB

QS845/8GB

Operating system

Android 7.0

Android 5.1

Android 6.0

Android 7.0

Android 5.1.1

Android 6.0

Android 8.1

Storage/Expandable

64GB/128GB

32GB/2TB

32GB/100GB

64GB/2TB

32GB,64GB/2TB

64GB/2TB

128GB/256GB

Rear/Front Camera

16MO/12MP

16MP/8MP

16MP,8MP/5MP

21MP/5MP

13MP/5MP

16MP+20MP/25MP

3,000

2,800

3,200

3,760

2,600

3,730

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes/No

Yes/Yes

Yes/No

July, 2017

May, 2015

April,2016

December,2016

November, 2015

October,2016

July, 2017

47,999

34,800

25,999 onwards

54,999

25,990

39,999

59,990

Model Display (inches/res)

Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 30,000 AND ABOVE

MODELS

RS. 30,000 AND ABOVE

SAMSUNG

PARAMETERS

Galaxy S6

Galaxy S6 Edge

Galaxy A9 Pro

Galaxy Note 5

Display (inches/res)

5.1/ 1440 x 2560

6/1920x1080

5.7/1440 x 2560

5.1/2560 X 1440

5.5/2560 X 1440

5.8/6.2/2960X1440

Dimension (mm)

143.4 x 70.5 x 6.8

142.1 x 70.1 x 7

161.7x80.9x7.9

153.2 x 76.1 x 7.6

69.6x142.4x7.9

72.6 x 150.9 x 7.7

148.9 x 68.1 x 8.0/159.5 x 73.4 x 8.1

Weight (grams)

138

132

210

171

152

157

155/173

Processor/RAM

Octa core /3GB

octa-core/4GB

Quad core /4GB

Exynos 8890/4GB

Exynos 8896

Android 5.0.2

Android 6.0

Android 5.1.1

Android 6.0

Android 7.0

Storage/Expandable

32GB,/No

32GB/No

32GB/256GB

32GB/No

32GB/200GB

64/256GB

Rear/Front Camera

16MP/5MP

16MP/8MP

16MP/5MP

12MP/5MP

12MP/8MP

2,550

2,600

5,000

3,000

3,600

3000/3500

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/No

Yes/Yes

Yes/No

Yes/-

Yes

March, 2015

April, 2015

September,2016

August, 2015

March, 2016

April, 2017

26,990

34,900

32,490

40,900/43,900

32,900

38,900

53,00/58,900

Model

Operating system

Battery (mAh)

Music Player/FM Launch Price Rs.

www.mymobileindia.com

Galaxy S7

Galaxy S7 Edge

Galaxy S8/Plus

JANUARY 2019 I 109

MYGUIDE RS. 30,000 AND ABOVE

TABLETS

MODELS

RS. 30,000 AND ABOVE

PARAMETERS

SAMSUNG

SONY

VIVO

APPLE

Note 8

Xperia Z5 Dual

Xperia X

Xperia Z5 Premium

NEX

iPad Mini 2

iPad Mini 4

Display (inches/res)

6.3/1440 x 2960

5.2/1080 x 1920

5/1920x1080

5.5/ 2160 x 3840

6.59/1080x2316

7.9/1536 x 2048

Dimension (mm)

162.5 x 74.8 x 8.6

146 x 72 x 7.3

143 x 69 x 7.7

154.4 x 76 x 7.8

162x77x8

200 x 134.7 x 7.5

203.2 x 134.8 x 6.1

Weight (grams)

195

156.5g

152

181

199

331

298.8/304

Processor/RAM

Exynos 8895/6GB

QS 810/3GB

QS 650/ 3GB

QS 810/3GB

QS845/8GB

A7,M7/1GB

A8,M8/2GB

Android 7.1.1

Android 5.1

Android 6.0

Android 8.1

iOS 8

iOS 9

64GB/128GB/256GB

32GB/200GB

64GB/ 200GB

32GB/200GB

8GB/128GB/256GB

16,32GB/No

16GB,64GB,128GB/No

12MP/12MP/8MP

23MP/5MP

23MP/13MP

23MP/5MP

12MP+5MP/8MP

5MP/1.2MP

8MP/1.2MP

3,300

2,900

2,620

3,430

4,000

23.8w

19.1W

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/No

Yes/Yes/Yes

Dual SIM

Yes

Yes/No

Yes/-

Yes/Yes

Yes/No

September, 2017

November, 2015

July, 2016

November, 2015

July, 2018

November, 2015

Spetember, 2015

67,900

37,000

38,990

47,990

44,990

28,460 onwards

44,500

Model

Operating system Storage/Expandable Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

TABLETS

MODELS

TABLETS

APPLE

ASUS

MICROMAX

iPad Pro 9.7-inch iPad Pro 12.9-inch iPad Air 2 with Wi-Fi WiFi/ Wi-Fi + Cellular WiFi/ WiFi + Cellular

ZenPad 8

LapTab

Galaxy Tab S3 9.7

Tab A

PARAMETERS

Model

SAMSUNG

9.7/2048x1536

9.7/1536 x 2048

12.9/2732 x 2048

8.0/1280 x 800

10.1/1280X800

9.7/ 1536 x 2048

8/800 x 1280

Dimension (mm)

240 x 169.5 x 6.1

305.7 x 220.6 x 6.9

209 x 123 x 8.5

259.2 x 175.4 x 9.2

237.3 x 169 x 6

212.1 x 124.1 x 8.9

Weight (grams)

437

713/ 723

350

1.1kg

429

364

Processor/RAM

A8X,M8/1GB

A9X,M9/2GB

"A9X,M9 /4GB"

QS MSM8929/2GB

Intel 4 Gen/2GB

QS 820/3GB

QS425/2GB

iOS 9

iOS 9.3

iOS 9

Android 5.0

Windows 10

Android 7.0

Android 7.1

16GB, 64GB/No

32GB,128GB,256GB/ No

32GB/No

16GB/-

32GB/64GB

32GB/256GB

16GB/256GB

8MP/1.2MP

12MP/5MP

8MP/1.2MP

8MP/2MP

2MP/2MP

13MP/5MP

8MP/5MP

27.3W

27.9 W

38.5W

4,000

7,700

6,000

5,000

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes/No

October, 2014

March, 2016

November, 2015

July, 2015

2,015

June, 2017

October, 2017

38,000

49,900 Onwards/ 61,900 onwards

65,900 nwards/ 85,900 onwards

12,496

10,999

47,990

17,990

Display (inches/res)

Operating system Storage/Expandable Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

110 I JANUARY 2019

MYMOBILE

add-ons Truvison TW3262 Enhance your viewing experience with IPS panel

urope-based consumer electronics brand Truvison recently extended its television portfolio in India

with the launch of TW3262, a 32-inch FHD smart TV which is combined with high performance engine and high-speed response. Having inbuilt NES games, it brings versatility to your gaming experience. Enjoy impressive brightness and crystal clear picture quality with CORNEA technology which balances the

Price: INR 13,990

emitted light from the TV, thus minimalizing the strain caused to the eye. Equipped with the Power saving mode, the TV automatically adjusts the backlight and

The speakers add a new dimension to your audio-video

brightness. Also, High Transmittance facilitates high

experience.

resolution with low power consumption.

The TV also comes with a single touch button remote

Integrated with IPS display, the TV eliminates any

to access multimedia. Connectivity options include 2

darkened areas on the screen. With A+ grade panel and

distinct HDMI port and USB to USB copy function,

a resolution of 1080P and wide colour enhancer, the

allowing you to connect your laptop, gaming console

TV ensures the integrity of the picture is always deep

etc.

and detailed, perfect and pure. You can experience true audio clarity with the TVâ&#x20AC;&#x2122;s powerful 16W speakers.

The product is available with leading retail and e-commerce stores in India.n

Skullcandy Riff Wireless Designed to fit naturally within the everyday life of headphone users

ifestyle audio brand Skullcandy has introduced the

affordable pair of great quality headphones.

latest addition to its wireless portfolio - Riff Wireless.

The durable and lightweight design of Riff Wireless

Utilizing the same award-winning acoustic technology of

includes a bendable headband and a full range of fit

their latest wireless headphones, the Riff Wireless is a

adjustments with a soft-touch finish that ensures comfort

perfect companion for young trendsetters looking for an

all day long. The Riff Wireless features Bluetooth capability, 12 hours of battery life and Rapid Charge technology - providing two hours of battery life with a 10-minute charge to keep music going throughout the

Price: INR 5,999

day. The Riff Wireless folds flat or can be collapsed for convenient storage when on the go. The all-new Riff Wireless is designed to fit naturally within the everyday life of wireless headphone users looking for a stylish way to experience music. It includes a built-in microphone, call, track, volume control and activate assistant. The headphones come in four coloursBlue, Gray, White and Black. One can purchase it at Skullcandy.in and at select retailers.n

january 2019 | 111

Gadget Corner

add-ons Honor Band 4 Your personal fitness trainer

hinese handset brand Honor has launched a new wearable Band 4 in India. Supported by “Real Time Heart Rate

Detection” and Huawei’s “TruSleep” monitoring technology, the Band 4 works like a personal fitness trainer, monitoring health and related activities. The Honor Band 4 display has a large 2.5D curved full touchscreen. The device can be navigated by intuitive scroll gestures and a Home button for one-click return. The “TruSleepTM” monitoring technology tracks sleeping activities and automatically records user periods of REM acting as a

personal sleep advisor to the users. The “TruSeenTM 3.0” heart rate technology can calculate dozens of exercise scene optimisation algorithms with accurate measurements, monitoring heart rate in real-time. The Honor Band 4 comes with a six-axis sensor which automatically recognises swim strokes, records swimming speed, distance and calories. It is water-resistant up to 50 metres. The all new device is exclusively available on Amazon in Meteorite Black, Midnight Navy and Dahlia Pink colour options. n

Price : INR 2,599

ZAAP Aqua Bluetooth Speakers Your perfect companion for every occasion

ifestyle audio brand ZAAP has strengthened its

The handy device is internationally rated IP67 for 100

musical line-up with waterproof Bluetooth speakers,

per cent protection against water, shock, snow and

known as the Aqua. It has a premium rubberized rugged

dust. This device is extra tough to ensure safety, can be

exterior for ultimate impact resistance. The Aqua comes

carried anywhere with a carabineer clip, forms a perfect

with a removable suction cup for use while in a shower.

accessory for outdoor parties, showers, pool side parties,

Price : INR 1,699

group camping and other rugged activities. The ZAAP Aqua is compatible with iOS, Android and Windows devices. This Bluetooth speaker comes with astonishing battery back-up. With one full charge, this speaker can give up to six hours of play time. One can easily answer phone calls with its built-in microphone with up to 33 feet of remote distance, change tracks or adjust the volume. The 3-watt driver comes with a compact round design which delivers a full 360° high definition surround sound. The advanced 3.0 Bluetooth technology helps in connecting your smartphone, tablet, computer etc. in less than 6 seconds, with superoptimized version of Bluetooth that consumes less energy and delivers crystal clear sound. The ZAAP Aqua Bluetooth speaker is available via Amazon, Zaaptech. com and selected retail stores.n

112 | january 2019

MYMOBILE

Toreto Magik A wireless mobile charger that also acts a lamp

igital accessories maker Toreto has come up with Magik, a wireless charger which promises to charge

your mobile phones seamlessly. The Magik not only promises to power up your phone at a fast rate but also acts as a lamp to light up your house in different colours and create a soothing environment. It has a jellyfishstyled design which further has a high quality antiskidding silicon cover that can be removed and washed

Price: INR 1,999

easily too. This makes the wireless charger environment

anti-skidding silicon cover protects the mobile phone

friendly and compatible with all Qi-enabled devices.

from scratches, the charger also has a built-in magnet

This wireless charger has a sensitive induction coil

insulation sheet that ensures quick charging without

and high-end chip that allows fast charging and protects

emitting any radiation. The wireless charger assures

the smartphone from over-heating, over-charging,

safe charging as it will automatically detect any metallic

voltage fluctuation and short circuit, thus protecting

objects while working; an LED indicator light will start

your smartphone completely. The Magik allows you to

flashing to inform you. The charger also comes with a

charge your phone even with the mobile cover and stops

built-in vibration switch and three lightning modes. One

charging automatically when the phone is completely

can purchase Magik via e-commerce platforms and retail

charged, giving the battery a longer life. While the

stores across India..n

Portronics Charge Clamp A wireless charger cum car mobile holder

igital products maker Portronics has launched a

the suction cup at the bottom holds the mobile holder

dual purpose car accessory, the Charge Clamp, a

firmly on the carâ&#x20AC;&#x2122;s surface. Simply slide your phone from

wireless mobile charger cum car mobile holder. The device makes it easy for the users to find a secure

the top and the smartly designed clamp clutches the phone and wireless charging of your

place in the car to keep the phone and also use

Qi-enabled iOS and Android mobile

the media player or GPS in hands-free mode for

devices starts. You can easily pull

safe driving or sudden braking. The Charge Clamp comes with a cradle to hold any

the smartphone from the top and the clamps automatically loosen up to ensure

smartphone up to 9 inches and charge

that the pull out is smooth. To charge

wirelessly. There are three movable

wirelessly, simply connect the USB cable

hinges giving you the flexibility to

from any car charger up to the Charge

hold the product anywhere in your

Clamp. With 5V/2A or 9V/1.67A

car dashboard or windscreen and

input from car lighter socket, it

tilt it towards yourself depending on your convenience. You can zoom it out, rotate it

gives an output of 10W/7.5W/5W with a maximum distance of wireless charging of up

fully, tilt it sideward up to 45

to 8mm. One can

degrees and pivot it from one

purchase it from

side to the other 180 degree. The latch given at the base of Charge Clamp helps to ensure

www.mymobileindia.com

both online and offline stores.n

Price: INR 2,499 january 2019 | 113

Gadget Corner

add-ons

Price : INR 1,150

QHM 6222 Bluetooth Speakers Engineered to travel

omegrown consumer electronics brand Quantum

music for up to 2.5 hours.

Hi-Tech has extended its audio range with QHM

Integrated with the latest Bluetooth version, the

6222 Bluetooth speaker. With unique design, compact

stereo effect is all over the speakersâ&#x20AC;&#x2122; words. Adding to

look and supersonic sound, the speakers are engineered

that, there is a built-in microphone that also allows the

to travel. Despite its compact trail, the speaker claims

user to make and receive calls at the press of a button.

to deliver pure, room filling and outstanding sound,

The QHM 6222 Bluetooth speaker is available in shades

supporting superior acoustics with clear highs, mids

of Red, Blue and Grey, and comes with several other

and strong bass for great thumping with efficient full

input options which include USB, Micro SD, and AUX.

range drivers. High-powered with 2,000mAh battery and

Lightweight and handy, the product is available with

RMS of 6W, the speaker lets you enjoy the uninterrupted

leading retail and e-commerce stores across India. n

Pioneer TS Z65 Series Car Speakers Make your journey memorable and untiring

apable of smoothly reproducing frequencies of 40

When its low crossover frequency synchronizes with

KHz or higher, the TS-Z65CH and TS-Z65C car

wider frequency range, it results in fuller mid-range

speakers by Pioneer are designed to deliver clearer,

fidelity, accurate vocals, and high-frequency sound even

sharper and melodious sound to make every journey memorable and untiring. Featured with hi-res audio and smoother off-axial response, the

at the high volume. Besides, the dual layer cone of TS-Z65CH and TS-Z65C ensures clear bass with low

TS-Z65CH and TS-Z65C

distortion, and the

maintain swift, pervasive,

unique diaphragm

and multidimensional sound, without triggering the dramatic dips and inconsistencies that only a few speakers

shape accurately controls differential vibration produced and improves high-frequency dispersion.n

can produce.

114 | january 2019

MYMOBILE

add-ons

Gadget Corner

Astrum Smart Band SB200

A wrist sensor with automatic heart rate monitor

xpanding its product portfolio, new technology brand Astrum recently launched the Smart Band

SB200 that boasts superior functions along with a

Price : INR 3,499

heart rate monitor and a sedentary reminder. The all-new smart band focuses on everyday health data while you are busy with work. Its Heart Rate sensor supports both automatic and manual modes. The sensor also works dynamically, means even when you are running or walking it will keep on taking the heart rate data. The Smart Band SB200 also tracks calories burned, distance walked, notifications, floors climbed with the Step Pedometer. The Smart Band gives you a sedentary reminder,

emails, WhatsApp and calls that are received on the

pushing you to achieve your daily targets. Additionally,

phone. Equipped with Anti Lost Alert and Find Phone,

the Smart Band monitors your sleep quality along with

it makes the SOS situations easier. To get the most of

the silent vibration alarm letting you create your own

the Smart Band, you can download the WearFit 2.0 app

sleep patterns in sync with your fitness goals. Featuring

available on Google Play Store and Apple App Store. The

an 80mAh battery and a battery life of up to 3 days,

product is available with leading retail and online stores

the fitness tracker provides notifications on messages,

across India. n

Syska Reverb C2 An ideal workout companion

eading FMEG brand Syska has launched Reverb C2

utilize HDAB Technology which allows the earphone

wireless earphones in the Indian market. The Syska

to deliver a loud and crisp audio output with rich bass.

Reverb C2 offers a comfortable hands-free design which

The HDAB Technology is combined with high precision

will make it easy for the users to wear the earphone for

equalizer which ensures that the music played is of

a longer period of time. The Reverb

high resolution.

C2 wireless earphone comes with

The Syska Reverb C2 earphone is compatible with all

an IPX4 rating which makes it dust

types of smartphones, tablets, PC or Mac book and music

and water resistant. This will allow

players. It comes integrated with an inbuilt equalizer

the users to enjoy their music both

function of Google Music and iTunes. This will allow

indoors as well as outdoors. Talking

the users to fine-tune the equalizer themselves. The

about its features, the earphones

Syska Reverb earphone features an ergonomic design and is flexible to wear around the neck. The ear-comfort while wearing the device is further enhanced with the stabilizing silicon ear-gel. These ensure a perfect fit for long-term wear. It is built with polyurethane joints

Price : INR 2,849

to keep it lightweight and easy to carry around the whole day. The product is available for sale at leading e-commerce platforms including Amazon and Flipkart. n

www.mymobileindia.com

january 2019 | 115

Gadget Corner

add-ons Mevofit Slim & Slim + HR The fitness trackers designed exclusively for today’s women

itness technology start-up MevoFit has launched its exclusive women’s only fitness trackers — MevoFit

Slim and MevoFit Slim + HR. The products sport female-centric features with a premium and

life is proclaimed around 7+ days. The Slim also comes with a period tracker, ovulation tracker and coach feature for new moms, providing an independent approach to

slim design, curved glass with round edges

their life even while managing their

and a diagonal groove on the strap matching

daily chores. The period tracker

a seamless cut diamond to suit the

precautions them for their coming

aesthetics of the modern-day women.

days including emotional shift, while

The Mevofit Slim series have been

the ovulation tracker helps them plan

designed to bring alive the holistic

for their family with an ease. This

fitness aspirations of women while

feature helps women manage their

complimenting their looks as

crucial personal decisions. The coaching

well. The trackers measure

feature for new moms further provides

38x11.8x12.8mm, and have a

special assignments and tips by the

pretty sleek appearance. The

fitness experts — dieticians and trainers

Slim is IP67 water resistant;

— to help them get back in shape, by taking

has 0.87 inches OLED

care of the nutritional needs as well. These

customisable touchscreen

trackers have an inbuilt tracker for steps made,

and come in multiple colours

calories burned, distance covered, sleep details

to match the user’s style. Users can customise the clock faces as per their taste and mood. The battery

and multi-sports tracker as well. n

Price : INR 2,990 (Mevofit Slim); INR 3,490 (Slim +HR)

Boult Tru5ive Designed for the active, stylish music lovers

xpanding its range of audio product in India, Boult

are removed from the case. The earbuds are powered by

Audio has come up with Tru5ive wireless earbuds in

state of the art Airoha AB1526P chipset that gives up to

the market. The earbuds come equipped with Bluetooth

20 meters of connectivity range. They are backed by a

v5.o with dual mode compatibility. This feature enables

rechargeable 55mAh lithium battery with an estimated

the earbuds to connect to two devices simultaneously.

full charging time of about 1.5 hours. They offer a play

Also, the earbuds automatically pairs as soon as they

time of about 4 hours and weigh 7.5 grams.

Price : INR 3,000

with 650mAh lithium battery that is said to charge the

There is also a charging case that comes equipped ear phones 3-4 times over. The charging case offers an input power of 5V. The Tru5ive earbuds features a mic sensitivity of -38+2dB. They are IPX7 rated which means the earbuds are waterproof certified. The earphones come with changeable ear loops of different colours that include green, pink and brown. The new true wireless earbuds are compatible with smartphones, tablets and even PCs. The product is available online on Myntra.n

116 | january 2019

MYMOBILE

add-ons

Gadget Corner

ERD 24W Quick Charger QC3.0 (Product Code – TC 100) Effortlessly charge your device RD Technologies, a leading manufacturer of mobile accessories and electronic products, has come up

with a really fast charger for all your mobile devices. This charging solution has multi-purpose use at home as well as during a journey. Following are the specifications and features of the ERD 24W Quick Charger:

Features • BIS Approved

Specifications

• Intelligent Charge detection • Super Fast Charging • 75% efficient & faster than regular charging • Advanced SMD Technology Based • Inside Instrument Setting • Short circuit, overload protection

• Input : 150-240V AC, 50/60 Hz • Output : Quick Charge Mode : DC 3.6V-6.5V/3Amp

:DC 6.5V-9V/2.5Amp

:DC 9V-12V/2Amp

Normal Charge Mode : DC 5V-3Amp(Max)

• Stabilized output, low ripple, low interference

Support for protocols

• High-efficiency & low energy consumption • High Gloss Poly Carbonate (PC) Cabinet

1. Qualcomm QC 2.0, QC 3.0

• Inbuilt Automatic Voltage Booster

• Available with High Strength Micro USB & Type C Data Cable

2. Media Tek PE+ 1.0 & 2.0 (Pump Express)

(All Snapdragon smartphone chipsets)

3. BC 1.2

Ambrane PP 30

The mammoth 30,000mAh Lithium – Polymer power bank

omegrown accessories brand Ambrane has launched

The PP 30 comes with dual input of 5V/2A (Micro

a 30,000mAh power bank – PP 30 – in India. The PP

+ Type C) that automatically adjusts output based on

30 is said to be compatible with most of the devices. The

the device. The newly-launched power bank has 500 +

power bank has got Quick Charge 3.0 technology which,

power cycles in its lifetime, takes 13-17 hours to get fully

the company claims, provides 80% faster charging than

charged and can charge your devices like iPhone X seven

that achieved through a conventional power bank. The

times, MI A2 five times and Samsung Galaxy Note 8 five

power bank also comes with USB Type-C port that can

times on its full capacity.

charge your devices and can also be used to charge the power bank itself.

Fabricated with lithium polymer 30,000mAh battery, the power bank equips safety features like short circuit protection, overcharge protection, over discharge protection and over voltage protection. Designed in shades of black, the power bank is available at leading retail and e-commerce stores across India. n

Price : INR 3,999

january 2019 | 117

Gadget Corner

add-ons Garmin Instinct A lifestyle smartwatch designed for outdoors

armin India recently expanded its smartwatch portfolio

ratio. Multiple global navigation satellite systems (GPS,

in the Indian market with the launch of Instinct.

GLONASS and Galileo) have been added to track usersâ&#x20AC;&#x2122;

This GPS-enabled smartwatch comes with a built-in three-axis compass, barometric altimeter plus multiple

location in the challenging environment. Just like other smartwatches, the Instinct can measure

global navigation satellite systems (GPS,

heart rate, number of steps walked, distance

GLONASS and Galileo) support and

travelled, and calories burned along with

wrist-based heart rate monitor.

tracking activities such as hiking, running,

Designed for outdoors, the

biking, swimming, kayaking and skiing.

Garmin Instinct features a fibre-

The smartwatch can be paired with the

reinforced polymer case adding

phone and Garmin Connect online

strength and durability.

fitness community for automatic

It is thermal, shock,

uploads, live tracking and the

and water resistant

GroupTrack feature.

(US military standard

The Instinct will be available at

810G). The scratch

Garminâ&#x20AC;&#x2122;s authorised stores along

resistant is claimed

with select Helios stores and

to be chemically-

online portals. The watch will be

strengthened

and

available in three colours - Flame

offers high-contrast

Red, Graphite and Tundra. n

Price: INR 26,990

118 | january 2019

MYMOBILE

Gadget Corner

add-ons F&D FLT-4302SHG Enhance the beauty of your wall with this smart TV

Price: INR 49,990

aking its entry into the television segment, F&D,

the TV stores multimedia data and files without the

one of the oldest audio brands, has launched its

worry of external memory. The stylish finish and the

first television, 43-inch FLT–4302SHG smart LED TV,

uniquely crafted ultra slim bezel enhance the beauty

in India. The smart TV from F&D features a 43-inch

of the walls.

display with a screen resolution of 1920×1080 pixels,

“43-inch is a sweet spot in the LED TV market,

and the company claims that it is using the A+ grade

witnessing huge demand from customers who are

panel. The panel has a dynamic contrast ratio of above

looking for novelty in TV technology and features at

310 nits, and is being protected by a toughened glass

an affordable pricing. This is where our new product

protection. The TV also comes with introductory launch

addition of the smart LED TV, 43-inch Full HD TV

offer of 1+2 years extended warranty.

fits in. The TV comes with FHD resolution, superior

With smart TVs, it has been seen that audio system

contrast ratio along with toughened glass protection

is the weakest part and with its 43-inch FLT–4302SHG

for stunning viewing experience,” F&D said in a

smart LED TV, the F&D is offering an integrated 16W

statement.

box speakers, comprising two 8W speakers. The smart

In terms of connectivity, the F&D’s 43-inch smart

TV runs on Android 7.0 Nougat, and comes pre-

TV comes with two USB ports and 3 HDMI ports for

installed with applications such as Netflix, Hotstar for

pairing external devices as well. The 43-inch smart

on-demand video streaming.

TV from F&D is priced is available for purchase from

leading retail stores in the country. n

january 2019 | 119

Gadget Corner

add-ons

Price: INR 19,999

SanDisk Extreme 400GB microSDXC I Enjoy offline content without worrying about storage limitations

he award-winning 400GB SanDisk Extreme microSD

transfer speed, consumers can expect to move up to

card is one of the company’s highest capacity cards

1,200 photos per minute.

available today. It’s a great solution for storing more

Through the updated SanDisk Memory Zone app,

photos and videos, and loading and launching apps at

users will have even greater control over their mobile

blazing speeds.

device’s memory storage. The app, available for free

The new SanDisk microSD card provides consumers

download from the Google Play Store, is compatible with

with the freedom to capture, save and share photos,

most Android-powered devices and allows users to easily

videos and apps, and enjoy offline content - all without

locate, organize, transfer and back up data, including

worrying about storage limitations.

tagged content from Facebook and Instagram.

Ideal for Android smartphone and tablet users, this

The ground-breaking 400GB SanDisk card features

high-capacity card can hold up to 40 hours of Full HD

a ten-year limited warranty and will be available at

video and features superfast transfer speeds of up to

Amazon and Flipkart. n

100MB/s to deliver premium performance. At this

120 | january 2019

team@mymobile.co.in

MYMOBILE

Trendz

Vantage Point

Happy New Year 2019! The Year of Challenges and Clarity

s 2018 has ended, Riverbed Technology has announced its predictions for 2019. Although the implications of widespread adoption of connected devices, automated networking processes, and other

emerging technologies remain hazy, Riverbed’s forecast for 2019 indicates it will be a year of both challenges and clarity. “Disruptive technologies demand agility and increased performance from businesses in every sector. With the constant advancements in technology, next-gen infrastructure offerings like Riverbed’s SD-WAN solution will play a central role in optimizing the delivery of digital services to both enterprises and end users,” said Sundar Iyer, Director of Riverbed India.

The Top Predictions for 2019

success of the technology. Enterprises Cut the Cord: For enterprises; the forecast for 2019

Breakthroughs Led by the Mashup of Technologies: The next few

isn’t all doom and gloom. The year will also bring freedom from

years will see major breakthroughs arising through the marriage of

the persistent “last-mile” telecommunications problem. With the

different technologies. For example, we will see the modern supply

advancements in LTE, the technology will finally reach a point where

chain transform with the convergence of Blockchain, Internet of

the physical cables that connect end-users to their internet service providers will no longer be a necessity. End users directly connecting to 5G will eventually also bypass the local Wi-Fi infrastructure. Performance Monitoring and Digital Experience Management (DEM): Companies will begin to place more emphasis on visibility into their new digital environments that enable them to measure and manage the performance of their applications. Digital Experience Management (DEM) can provide customers with the quantifiable results they need to address key business savings, growth opportunities and outcomes on digital investments. Data Sciences, Predictive Analysis and Data Compliance: The substantial amount of data received and created will require the application of AI and ML to be readily understood and for organizations to deliver a truly seamless and optimal customer experience. As a result, data science techniques and predictive

Things, Artificial Intelligence and grid computing.

analytics are going to become more streamlined.

New technologies such as automation, AI and machine learning

However, the notion of privacy with regards to the data being

will advance to the point that they become viable options for

collected across the board is raising many concerns. While different

businesses in 2019. To remain relevant and effective, CTOs will

countries are taking different stances, all agree that personal and

need to develop a solid knowledge base in these areas, understand

sensitive data must be protected.

the possible challenges and appreciate how the technologies can best be leveraged for long-term IT strategies.

Increased Investment in Next-Gen Infrastructure: Organizations are beginning to see the value and significance of investing in

Expect IoT Security Breaches: The rapid adoption of Internet

next-gen infrastructure that helps accelerate their network and

of Things (IoT) applications can be attributed to the affordability

app performance. Software-defined networking in a wide area

of many IoT devices. In 2019, we’ll see widespread security

network or SD-WAN will quickly become the solution of choice for

breaches stemming from lax security across IoT devices. Smart

many enterprises. It features built-in automation, and the ability

security investments and re-engineered devices should be

to quickly respond to threats will supplement the adoption of SD-

prioritized over ease of access. While this may slowdown the

WAN at scale, across all major industries. n team@mymobile.co.in

adoption of IoT devices, it will prove to be crucial to the long-term

122 | january 2019

MYMOBILE

RNI REG NO. DELENG/2005/15033 DL (ND) : 11/6100/2018-19-20 Posting Date 26th to 31st every month Publishing Date : 22-12-18

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