www.mymobileindia.com
september 2018 Rs 100
®
Your gateway to the world of mobility
The E-Commerce Conundrum Chief Speak Madhav Seth CEO, Realme
Tested
Honor 9N, Oppo A3s, Camon iTwin, Comio X1, Lava Z61, Harman JBL Pulse 3, UE Wonderboom and many more… phone of the month vivo nex
Editorpage
firstcall
T
hese are indeed good times for the Indian mobile sector. The India smartphone growth story continues to grow and shine amid general slowdown globally. We are already
EDITORI A L
world’s second-largest smartphone market after
Pankaj Mohindroo |
China, having overtaken USA last year. But it is the
Shelley Vishwajeet | Editor
great leap on the manufacturing side that has a deeper and more significant baring for the Indian economy. Our reliance on imports of mobile handset has come down significantly while domestic manufacturing and value addition is going up dramatically, thanks largely to the success
Editor-in-Chief
Haider Ali Khan | Deputy Editor Ramesh Kumar Raja | Assistant Editor Nijhum Rudra | Correspondent Vanshika Malhotra | Correspondent
of ‘Phased-Manufacturing-Program’ (PMP) with able support from the
DESI G N
government and other stakeholders. The impressive growth of mobile and components manufacturing within the country in most simple term means large scale quality employment generation along with lesser foreign currency outgo. A recent study undertaken by the India Cellular and Electronics Association
Ajit Kumar Parashar | Sr. Graphic Designer
M A R K ETIN G
(ICEA) has conclusively proven that the resurgent mobile handset
Puja Mohindroo | Manager - Business
manufacturing eco-system in India has saved the country approximately
Sandeep Kumar | Sr. Manager – Marketing
Rs 3 lakh crores through the replacement of CBU imports, through domestic assembling/ manufacturing of handsets alone during the past
O P ER A TIONS
four years. Had the significant manufacturing growth witnessed under the ‘Make in India’ not kicked off as it did during the past three years,
K. Rajagopalan | Advisor-Legal, Accounts & Administration
India would have continued importing handsets which was approximately
Deepak Kohli | Manager – Accounts
over 80% in 2014-15 over the total market demand. In 2017-18, over
Varun Lama | Sr. Manager – Human Resources
225 mn handsets were assembled/ manufactured in India which was nearly. 80% of the total market requirements. The net foreign exchange savings is estimated to be over Rs 60,000 crores. In last 4 years, India’s Mobile Handset and Components Manufacturing Industry have enabled the establishment of over 120 new manufacturing units generating employment for over 4.5 Lakhs across the states. Our lead story in this issue deals with a very important and complex
CIRC U L A TION B. G. Mathur | Manager- Production & Circulation
A D V ISOR Y BO A RD Bejon Misra
issue of e-commerce market place operations in India. We have attempted
Rajan Mathews
to unravel the maze of e-commerce matrix in a simple manner while
S.D. Saxena
building a case for creating a level playing field between e-tailers and
Subhash Chandra
physical retailers. Unfortunately, the lax implementation of rules and
Sunil Dutt
regulations, coupled with some innovative but illegitimate marketing practices, e-commerce market place tried to drive an unfair advantage over the brick and mortar entities. As India needs to accommodate a large section of competing interests, we need to ensure a level playing field where all players can participate in a gainful manner.
Sonu Bhasin Uvaraj Natarajan
G ET IN TO U CH Editorial : shelley@mymobile.co.in Marketing : sandeep@mymobile.co.in Circulation : bgmathur@mymobile.co.in
Happy Reading! n
Phone : 011—46206161 Fax : 011—41520637
Edited, published, printed and owned by Pankaj Mohindroo, Published from Flat No. 25, First Floor, Shankar Market, Connaught Place, New Delhi – 110001. Printed at HT Media Ltd. Plot No. 8, Udyog Vihar, Greater Noida, Uttar Pradesh - 201306
Pankaj Mohindroo editor-in-chief
Follow Us: Facebook facebook.com/mymobilemag Twitter twitter.com/MyMobileMag
04 | september 2018
The publishers regret that they cannot accept liability for errors and omissions contained in this publication, however caused. The opinions and the views contained in this publication are not necessarily those of the publishers. Readers are advised to seek specialist advice before acting on information contained in this publication, which is provided for general use and may not be appropriate for the reader’s particular circumstances. The ownership of trademarks is acknowledged.
Volume XIII, Issue VIII, september 2018
MYMOBILE
H.G.D (INDIA)
RoHS
Hong Guang De Technology India Pvt. Ltd.
India’s Largest Mobile Phone Charger Manufacturer Multi Layer Quality Check
Light Weight
Fast Charging
Premium Microchip
Multiple Protection
After 60 minutes charging
- 2 Amp USB Charger
75%
64%
HGD Charger
Normal Charger
Charges faster
Best OEM Mobile - 1 Amp USB Charger
www.hgdindia.com
Charger abhineet@hgdindia.com
- 0.5 Amp USB Charger
MANUFACTURER Join the HGD Family Today! | www.hgdindia.com
+91 9990 578 181
A-55, Sector-64, Noida (UP) - INDIA
contents
56
48 61
64 Style Notes 10 letters 12 Cell Speak
56 Infocus
90
INR vs USD Slugfest and its
Head, Barwa Moblink
Impact on the Mobile Phones
14 Rumor Mill 16 NEWS
61
India Smartphone Growth Story
Continues to Shine
64 Chief Speak
devices now in the market
Madhav Seth – CEO, Realme
Face to Face: Interviews with business/
48 Lead Story The E-Commerce Conundrum
06 | september 2018
96
Akhil Gupta – CTO & Co-
Founder, NoBroker.com
99
Kuldeep Malik - Country Head
Corporate Sales BD- India, MediTek
102 India PC Market Comes Alive!
107 My Guide 29 Just In Get a close look at new mobile
Harsh Vardhan – Marketing
Head, Jivi Mobiles
Market Insight 58 The Huaweian Surge!
20 big NEWS
94
Prashant Shah – Business
The Burntest 68 Vivo NEX 70 Oppo A3s 72 TECNO Camon iTwin 74 Comio X1
industry leaders
76 LAVA Z61
66
78 Honor 9N
Rajdip Gupta – MD & Group
CEO, Route Mobile Limited
80 Harman JBL Pulse 3
MYMOBILE
What's Inside
contents 82 UE Wonderboom Freestyle 84 Intex Sports Neckband 85 X-Mini Nano-X 86 Oraimo Necklace OEB-E54D
87 Apptastic Rooter: One stop for sports fanatics
100 By Invitation
132 Add Ons
The Rise of Budget
The latest and the best of
Smartphones – Anis Rahman,
gadgets and accessories, from
Vice President, Reach Mobile
earphones to Bluetooth
104 Bazaar Bargain Four phones which are smart buy today
Cherish Your Moments with
107 My Guide - The most comprehensive feature and
Samsung Galaxy Note 9
of Developing a Custom App for Your Business – Sachin Dev Duggal, a Serial Entrepreneur, Co-Founder & Chief Wizard, Engineer.ai
129 Tech Trendz Doubts Over Cloud!
These Camera Beasts
92 Snapshot
148 Vantage Point Overcoming the Challenges
price list of mobile devices
88 Camera Special
speakers
130 Battery Special
88
Feature phones with powerful battery under Rs 1,500
100
129 107
Total number of pages = 150
MYMOBILE
Mobile Phone & Telecom Specialist
Delhi
Mumbai Chennai Hong Kong Services Information AIR CHARTER & FREIGHT
3PL
BATTERY MOVEMENT BY AIR
Domestic Transport
International Freight
Brands we work for
CUSTOMS
E-COMMERCE
Export Doorto-Door Custom Brokerage
Import Door-to-Door
Airlines TKW
Logistics Services HK
India:
Ltd .
Hong Kong:
TKW Management Solutions Pvt Ltd Cargolink Logistics India Pvt Ltd
Cargo Link Logistics HK Co, Ltd TKW Shipping HK Co, Ltd
Head Off: R-551, New Rajinder Nagar, New Delhi - 110060. Contact Info: +91 (11) 451 55555 Our Locations: 8 New Delhi 8 Chennai 8 Mumbai 8 Hong Kong
8 Shenzhen
Inbox
letters
www.mymobileindia.com www.mymobileindia.com
AUGUST 2018 Rs 100
®
YOUR GATEWAY TO THE WORLD OF MOBILITY
CAN SAMSUNG HOLD ITS FORT? CHIEF SPEAK
for those who want to get
come handy. An ideal tech
I want to thank My Mobile
useful and correct
magazine should follow your
team for their continuous
information.
footsteps.
effort to provide the unique
—Nidhi, Mumbai
—Tapan Das, Guwahati
and latest content in mobile and technology domain.
My Mobile has been
The August issue was well
What I like the most as a
associated with me since I
elaborated and very timely
reader is the Burn Tests as it
was in my college and has
as were quite interested in
gives an overall comparison
been a part of my growing
knowing about the Samsung
of the devices. Thank you so
up. I am very fond of this
positioning in India. The
much, guys! Keep rocking
unique and informative
burn tests and chief speak
My trust and passion of
magazine present in the
you did were pretty good
reading My Mobile keeps on
country. Since I am a
and informative. It has been
The best way to get
increasing as the topics
dedicated reader since my
my guide to all the tech
knowledge about all the
which you have been
young age, I have been
queries and hence
available mobile devices
covering are matchless like
admired as the one who
developing my knowledge as
and their prices is My
the last issue of August (Can
knows everything in my
a consumer. I want you to
Mobile. The kind of
Samsung Hold Its Fort) has
friends and neighbors about
include more gadgets and
collective information
been very informative about
mobile and technology.
mobiles in your Burn Test
available in My Guide
section.
section of the magazine is
Sudhir Kumar CEO, Tambo Mobiles
Tested
Tambo TA-3, HTC Desire 12+, Xiaomi Redmi Y2, Moto G6, Infinix Hot 6 Pro, iTel A62 and many more…
PHONE OF THE MONTH
ASUS ZENFONE 5Z
the company, well timed
—Dheeraj, Allahabad
—Sheena, Delhi
and properly researched
—Faiz, Bengaluru
very helpful, especially for a
one. While the Big News
We, as the regular reader
and Consumer Insights are
and subscriber of My
My Mobile has been my
me. We get all the brands,
wholesome informative, the
Mobile, love to read the
boredom buster during long
their specifications and
Bazaar Bargain helps us to
gadgets, mobiles and apps
trips and journeys. We get
price range at the same
know the latest price of the
more often in the magazine
all the information about the
place. Rather than flipping
already launched products
rather than going to any
apps and new features
through the entire
on which we could get the
website. The main source of
running onto our handsets.
magazine, one would get the
best bargain. My best
our tech content comes
You guys always do in-
idea about any particular
wishes to My Mobile team.
from My Mobile magazine.
depthstory. Waiting for your
mobile.
—Bhaskar Dutta, New Delhi
The unmatched quality of
next issue.
the product keeps it in a Dear My Mobile team, it
different league altogether.
gives me an immense
Just-ins, Consumer and
knowledge of mobile
Industry Insights always
customer and reader like
—Niharika, Mumbai
—Agat Singh, Siliguri
ecosystem which you guys deliver through the magazine and it’s simply brilliant. I really likedreview of Redmi Y2in your burn tests. Majority of readers or the users might not be aware of the whole insight about any latest mobile or technology but what we get from it, which is very helpful and deep. It is a must have
10 | september 2018
e ave th
dh nes an
ream in a d ellpho c y e t k u o o st zy ab ew lines? an als n the late e a r c c d u n f o u hav o a Are y al to pen a for news our hands u think yo o y ti se poten have a no rave to lay t them? If y CV to r u le, c u Do yo e? Do you world abo . Rush you My Mobi in e in ou headl and tell th king for y your name o s o e o l to se gizm u, we are .co.in ine. o e y l i n b i o it az mym e mag team@ best mobil India’s
MYMOBILE
cellspeak
Quotes
“Today we are once again at the historic turning point. Thanks to digital revolution, new opportunities are emerging for us and that is the reason why it is necessary that we be completely ready for the changes that will come out through AI and big data analytics” —Narendra Modi, Prime Minister of India, addressing the Brics Outreach Session in Johannesburg
“Some people take the line that if you are pro-consumer, you are anti-industry... that is far from the truth. Pro-consumer does not mean anti-industry. It is not a zero-sum game, one should be conscious of that”
—RS Sharma, Chairman, TRAI, talking to a news agency
“India is a very important market for us. We have room for improvements in the smartphone business… Overall, our target is to generate revenue of up to $6 billion in the next five years from India” — Yang Yuanqing, CEO, Lenovo, while participating in a roundtable conference in Bengaluru
“Vajpayee was a great economic reformer and can truly be called the father of modern telecommunication in the country, having ushered in the National Telecom Policy in 1999, which helped the industry overcome some of its toughest early challenges”
— Sunil Bharti Mittal, Founder & Chairman, Bharti Enterprises, paying tribute to Former PM Atal Bihari Vajpayee
12 | september 2018
“From 1st January 2016 to date (August 8), instructions have been issued by the Department of Telecommunications to ISPs for blocking of about 11,045 websites, URLs, webpages” —Manoj Sinha, Union Telecom Minister, in a written reply to the Lok Sabha
MYMOBILE
Rumour Mill
Talk Samsung likely to shut down operations at China mobile manufacturing plant South Korean tech major Samsung is reportedly considering suspending operations at one of its mobile manufacturing facilities in China due to slumping sales and rising labour costs. According to Electronic Times, a South Korean newspaper, Samsung might stop producing mobile phones this year at Tianjin Samsung Telecom Technology, located in the northern Chinese city of Tianjin. The report describes the move under consideration as a potential withdrawal. Interestingly, just five years ago, Samsung had 20 percent of the Chinese market only to see that fall to less than 1 per cent this year, outgunned by Huawei, Xiaomi and other Chinese brands, particularly on pricing. The South Korean tech giant is also under pressure to jump-start faltering smartphone sales after posting its slowest quarterly profit growth in more than a year, as rivals nip at its heels with cheaper, feature-packed models.
14 | september 2018
in Tech Corners
Google Pixel 3, Pixel 3 XL might be launched on October 4
Xiaomi, Oppo may launch foldable smartphones in 2019
If reports are to be believed, Google has confirmed the launch date of the Pixel 3 and Pixel 3 XL. The company has reportedly confirmed to YouTube influencers in Canada that the new Pixel family will debut on October 4. This is notably the same date on which the search giant brought the previous Pixel models - since the launch of the original Pixel back in 2016. The latest revelation comes days after the Pixel 3 XL surfaced on a Geekbench listing that confirmed the presence of a Snapdragon 845 SoC and Android P out-of-the-box. As first spotted by YouTuber Brandon of This Is Tech Today, Google accidentally slipped the launch date of the Pixel 3 through a campaign posted on its YouTube-specific influencer marketing platform Famebit. The campaign was aimed to receive participation from Canadian content creators who are not using any Google Pixel handsets but are willing to switch to the Pixel 3.
Amid reports about Huawei and Samsung’s plans for releasing foldable smartphones in the foreseeable future, a new report suggests that brands like Oppo and Xiaomi could be working on foldable smartphones to release next year. According to the report published in a South Korean news outlet ETNews, both the Chinese brands are working with companies that supply components for foldable smartphones. Two key components as explained by Android Authority in this regard are hinges and foldable displays. Xiaomi and Oppo are expected to follow in the footsteps of Huawei, which will reportedly obtain OLED panel from BOE Technology Group. However, LG Display is also expected to be among prospective suppliers to join hands with Oppo and Xiaomi. While Xiaomi is likely to opt for fold-out design as opposed to Huawei and Samsung, there is no report what exactly Oppo is planning to implement. n
team@mymobile.co.in
MYMOBILE
What’s Up
newsbits Samsung tops India’s premium smartphone segment in H1 2018
South Korean major Samsung dominated the premium smartphone segment in India in the first half of 2018 with almost half the market share, a new report from CyberMedia Research (CMR) said recently. According to CMR India’s “Mobile Handset Review” report, Samsung (48 per cent) was followed by Chinese smartphone player OnePlus, which grabbed the second spot with 25 per cent share, and Apple with 22 per cent share. “The premium smartphone segment, though small, is driven by aspirational, tech-savvy millennials and in the coming years, will continue to grow significantly. Samsung’s flagship S9 helped it garner a lion’s share of the premium smartphone segment,” Prabhu Ram, Head-Industry Intelligence Group, CMR, said in a statement. One in two premium smartphones shipped in the first half of 2018 was a Samsung device. Android P is now officially Android 9.0 Pie
After announcing its next-gen operating system, dubbed the Android P, Google has now made it official with it being christened as Android 9.0 Pie. The OS is mostly based on AI for a smarter and faster usage. It is adaptive in nature and helps users optimize battery with the Adaptive Battery feature and manage brightness using Adaptive Brightness feature. App Actions predicts tasks users perform to carry out such tasks
16 | september 2018
in future for easy and convenient usage. The new Slices feature brings important portion of a particular app to the display for easy accessibility. Additionally, Intuitive Navigation will allow users to switch between apps using gestures. The new Digital Wellbeing feature (which is currently in beta) allows users to use new tools for a better usage, along with the new Dashboard feature which lets users keep an eye on his or her usage. The new Android 9.0 Pie is now available for Google Pixel users. Oppo to be first to offer Corning Gorilla Glass 6
China’s Oppo will be the first handset manufacturer to adopt global tech firm Corning’s latest cover glass technology, the Gorilla Glass 6. Oppo’s new flagship smartphone utilising Gorilla Glass 6 is slated to release soon. In lab tests, Gorilla Glass 6 survived 15 drops from one metre onto rough surfaces whereas competitive glass compositions, such as soda lime and aluminosilicate, did not survive the first drop. “We are excited to have Oppo adopt Gorilla Glass 6,” John Bayne, Vice President and General Manager, Corning Gorilla Glass, said in a statement. Unveiled in July, Gorilla Glass 6 is the company’s most durable cover glass to date. “Oppo’s new flagship model will provide consumers, who depend on their smartphone for every interaction in their digital lives, increased protection against multiple drops,” Bayne added. With its optical clarity, touch sensitivity, scratch resistance, efficient wireless charging and enhanced durability, the Gorilla Glass 6 is set to enable new design trends. People spent 85 bn hours on WhatsApp in 3 months People globally spent a whopping 85 billion hours on the Facebook-owned WhatsApp in the last three months. As per
a recent Forbes report, the data released by the US-based app analytics company Apptopia showed that over the past three months, users spent 85 billion hours on
WhatsApp that has 1.5 billion users in the world, -- or “11.425 hours for every human being on the planet”. Conversely, users spent 30 billion hours on its parent company Facebook. “It’s clear that WhatsApp is the global messaging app of choice,” Apptopia’s spokesperson Adam Blacker was quoted as saying. The top 10 apps overall -- in terms of time spent globally -- are WhatsApp, WeChat, Facebook, Messenger, Pandora, YouTube, Instagram, Twitter, Google Maps and Spotify. The data does not encompass all of China’s third-party Android app stores, or WeChat and other China-focused apps would very likely top the standings. Even so, WeChat is in second place overall, the report said. Huawei Nova 3i is the best mid-range smartphone, says Amazon
Huawei recently unveiled the Nova 3i in India, and the smartphone has now become the best smartphone in the midrange smartphone, according to online portal Amazon India. The main highlight of the Nova 3i is the inclusion of the latest Kirin 710 processor by Huawei which is based on 12nm process tech. Another attraction of the Nova 3i is the 6.3-inch FHD+ with a notch which ensures almost bezel-less display. The camera department comes with four cameras; two at the back
MYMOBILE
committed around Rs 250 crore in this
rated at 16-megapixel and 2-megapixel with autofocus, and two at the front standing at 24-megapixel and 2-megapixel. The Nova 3i comes equipped with 4GB of RAM and 128GB of internal storage which can be further expanded up to 256GB. The Nova 3i is backed by a 3,340mAh battery and runs the company’s EMUI 8.2 based on Android 8.1 Oreo. Priced at Rs 20,990, it is accompanied by GPU Turbo technology, Smart AI shopping, and a rear-mounted fingerprint scanner. UPI 2.0 officially launched, introduces new features
National Payment Corporation of India (NPCI)’s Unified Payment Interface (UPI) has received a new update, known as UPI 2.0 which has resulted in the inclusion of new features on the platform. UPI 2.0 includes the new One time mandate with block functionality which will allow users to block a particular amount of money in the account, reserved for future transaction. Once the user permits, the blocked money will get debited from the account. Additionally, the UPI Mandate is digitally signed by the user prior to its blocking in the holding bank with customer’s PSP bank (app providing bank). The updated platform now has the ability to link overdraft accounts, alongside the linkage of savings and currents accounts. The OD account status can further be viewed in the UPI apps. UPI 2.0 has the digital invoice feature to keep an eye on the transactions made. Facebook Messenger Kids now allows children under 13 to add friends Facebook has added a new feature to its under-13 chat application Messenger Kids, which makes it easier for the children to add their friends on the platform.
www.mymobileindia.com
business. The company has partnered with Alibaba for Cloud Computing Infrastructure. It will soon offer enterprise-messaging solution in partnership with DingTalk. “Parents have to turn on a setting that creates a four-word passphrase that is used to generate these contact requests,” Tech Crunch reported recently. The connection requests will be sent directly to the parents, who have to still approve every contact before they can interact with their kids via the platform. Both parents will receive a contact request from their child and both have to approve the request before the kids can begin chatting. The new feature will allow kids between the ages of six and 13 to exchange photographs, videos and text messages with their friends and with adults once they have been approved by their parents. Paytm launches AI cloud for India
One97 Communications, the parent entity of Paytm has announced the launch of its AI Cloud computing platform “Paytm AI Cloud for India” for developers, startups and enterprises. The platform is mainly aimed at offering business-centric apps for organizations that need high-quality solutions for cloud computing, automate their workflow, easy payments, messaging and customer engagement without the hassle of managing hardware and software. In a statement, the largest digital payments company said that Paytm AI Cloud processes and stores all their consumer data locally in servers located only in India while conforming to the highest security and privacy standards. The company has
What’s Up
newsbits
Apple gets patent for Face ID on Mac After incorporating the facial recognition feature in iPhone X, Apple could be replacing its Touch ID in Mac by Face ID with gesture controls in the future as the tech giant has got a fresh patent to the same effect. The patent granted to Apple recently suggests that the “computer may apply a face detection algorithm at step 92 in order to detect the subject’s face of depth map”, 9to5Mac reported. This patent suggests how body language more generally -- head, torso and arm -- could be used to signal intent to the Mac. This is, however, not the first patent application Apple made for facial recognition on the Mac. One predating the launch of iPhone X described a way of allowing Macs to automatically log users in, even if the devices were in sleep mode when users approached them, the report said, adding that the scope of the new patent is a little broader. Vokal now available on Android and iOS Vokal, India’s largest knowledge sharing platform in Indian languages, has launched their product on iOS and Android. Vokal, a peer-topeer knowledgesharing platform, enables knowledge sharing using voice and video. It offers users to ask questions in regional languages and get them answered by experts. Users can ask the question in either voice or text.
september 2018 | 17
What’s Up
newsbits With lakhs of active users and counting, the platform boasts of 250,000+ questions with 1000s of questions pouring in everyday on varied topics that are very unique to India. Vokal is currently available in Hindi but will be launching in other major Indian languages soon. It also has a live video streaming feature where experts share their knowledge with users. It enables the non-English Internet users in India to have a meaningful Internet experience in regional languages, given the fact that close to 90% of India’s population doesn’t know English. Mobiistar appoints new VP for sales in India
Vietnamese handset company Mobiistar has appointed Hardeep Singh Johar as the Vice President for Sales (North and East) in India. With the brand venturing into the offline space, Johar will focus on strategic business expansion and customer and distributor relationship management. “We are excited to have Hardeep onboard. With his vast experience and hardworking nature, we are curious to witness the heights to which he takes Mobiistar,” Carl Ngo, CEO and Co-founder, Mobiistar India and Global, said in a statement. Prior to this, Johar has worked with brands like Gionee, Tata Teleservices, Bharti Airtel, Aircel, Philips, Godrej and Titan. “The smartphone market in India is one of the most dynamic in the world. I am excited to take on the challenge to firmly establish Mobiistar among the top five smartphone brands in the affordable segment,” Johar said. Rent it if you can’t buy a premium smartphone Hefty price tags happen to be one of the
18 | september 2018
biggest turnoffs for some of the latest smartphones. Hence, taking into account the difference between desire and reality which is hard to bridge, homegrown furniture rental service Rentomojo has taken a step ahead to offer premium smartphones for rent through its portal. From its electronics rental section, the company is offering smartphones and smart devices at as low as Rs 399 per month. Currently, the devices on offer include the premium Apple iPhone X 64GB at a rental cost of Rs 4,299 with a refundable deposit of Rs 9,998. So essentially the first-month payment you make for the premium phone is less than Rs 15,000. Now, one of the interesting additions here is you get to own the product, if you wish to, after 24 months of renting it. Hindu temple, auto rickshaw to be soon available as new emojis in 2019
Unicode Consortium, the organisation that regulates emojis has shortlisted 179 candidates - 61 characters plus variants - for release in 2019. Giving a thumbs up to diversity, making up a large chunk of those new emoji are 55 characters to represent couples of different genders and skin tones, The Verge reported recently. Among the new emojis added to the list are Hindu temple, service dog, ringed planet, kneeling person, auto rickshaw etc. The shortlisted emojis include representation of a person with hearing impairment as well. The list of draft candidates will be reviewed and
finalised in the next meeting this month, Unicode Consortium said in a blog post. Additionally, eight “emoji provisional candidates” for 2020 have also been added which includes ninja, military helmet, mammoth, feather, dodo, magic wand, carpentry saw and a screwdriver, it said. Twitter ropes in academic partners to curb abuse, harassment
Micro-blogging site Twitter has now selected two research projects that aim to develop metrics to measure the “health” of public conversation, in line with its efforts to curb abuse and harassment of users on its platform. “An update! We’ve selected 2 partners from 230 idea submissions. Our first goal is working to measure the ‘health’ of public conversation, and that measurement be open and defined by third parties (not by us),” Twitter CEO Jack Dorsey said in a tweet recently. Earlier this year, the microblogging site said it would work to increase the collective health, openness, and civility of the dialogue on its service. As part of these efforts, Twitter initiated a programme to suspend millions of fake accounts and in June announced the acquisition of Smyte, a San Franciscobased technology company that specialises in safety, spam, and security issues. Uber rolls out easy to access Safety Toolkit features for Indian riders
Cab aggregator Uber has launched Safety Toolkit, a consolidated and comprehensive
MYMOBILE
set of features in its app for riders in India, within months of its US rollout. The Safety Toolkit is aimed at building on the existing safety features available to riders in India and improving both awareness and usage rates of some of the existing as well as newly introduced features. Riders can access the Safety Toolkit on the home screen of the app from the moment the driver accepts the trip through when the trip ends. Sachin Kansal, Director, Product Management, Uber, said, “At Uber, safety is a top priority and we look towards harnessing technology to solve rider and driver safety concerns in more innovative ways. The roll-out of Safety Toolkit to millions of riders across India is an extension of this commitment to the community that we serve. We’ve updated our platform to prioritize awareness and sensitisation and make our safety features more accessible and easier to use.” Little Singham clocks 3 million downloads in the first two weeks of its launch
Mobile game ‘Little Singham’ by Zapak recently clocked close to 50 million minutes and 67 million runs with 3 million downloads in the first two weeks of its launch. The game is free to play on the Google Play Store. Zapak, a leading gaming destination, is owned by Anil D. Ambani-led Reliance Entertainment. The newly-launched game is inspired by the Little Singham TV Series on Discovery Kids produced by Rohit Shetty Picturez & Reliance Animation. Little Singham is a ‘runner’ game based on the protagonist’s quest to stop the ‘Shaitan Shambala’ from escaping. Played on the streets of Mirchi Nagar, it challenges the players to jump, slide, tackle and grab to get over obstacles during its endless missions. There are also rockets on your way which help you collect easy coins. Players can use coins to upgrade power-
www.mymobileindia.com
ups and run longer and score higher. The goal is to score the highest and see that no one gets ahead. Eros Now signs strategic partnership with InMobi
Over-the-top entertainment platform Eros Now has partnered with InMobi, a global provider of enterprise platforms for marketers. The association will enable advertisers to directly monetize on Eros Now’s video platform, which boasts an audience of over a 100 million registered users, dedicated to Bollywood and movie streaming. This exclusive partnership will give brands and advertisers in India a unique opportunity to experience an endto-end playbook that spans innovative video and ad formats, dynamic in-content placement of high-quality movies, and music videos and originals across devices. In addition, Eros Now will also adopt InMobi’s disruptive mobile-first advertising platform to market content through the inapp video universe across India. With this partnership, the two companies will work in close cooperation to devise a go-tomarket strategy, offering integrated advertising and marketing solutions for Eros Now. Real-life virtual trial room Try & Buy Fashions raises $1 Mn from Venture Catalysts
Integrated incubator platform Venture Catalysts has made a pre-series A round of funding worth $1 million in the world’s first real-life virtual trial room, Try & Buy Fashions. Backed by prominent influencers from the industry including
Muralikrishnan B. (COO, Xiaomi/ Ex-COO, Jabong & Senior VP Myntra), Vinod Sood (MD Hughes), Bhaskar Raju, Co-Founder Redbus, the Try & Buy Fashions is poised to change the online apparel shopping experience. It aims to bring online shopping as close to the offline experience as possible by allowing trying and buying of apparel through virtual stylists and virtual trial rooms. The platform envisions becoming the world’s biggest human face/body data & intelligence data library, which can create ‘selfie models’ of every online user. An IP protected virtual trial room with an AI-based personalized stylist, the Try & Buy creates life-like animated 3D models of users, customized through their body type, body parts, height, weight, skin tone, hairs etc.
What’s Up
newsbits
Goldseat ties up with BNT Motors to expand services in north India
Goldseat, a licensed on-the-go offline entertainment travel services provider, has collaborated with BNT Motors, the largest dealer for Volvo buses in the country, with a primary focus to provide offline entertainment to luxury bus travelers across India. Besides, Goldseat has introduced enhanced features for an overall service experience. With this tie up, Goldseat services will be available in the National Capital Region, Lucknow, Punjab, Himachal Pradesh and Haryana. With Goldseat offline entertainment, passengers get free access to on-board multi-network Wi-Fi to stay connected for most part of their journey. Goldseat mobile app connects to a hardware device installed in the bus which acts as a local server for streaming licensed content available for the travelers. The mobile app, which is just 3MB in size, can be downloaded from either Google Play or App Store when the traveler boards the bus. n team@mymobile.co.in
september 2018 | 19
What’s Up
bignews
‘Bhasantara’ shows ways to overcome the barriers of communication Bhashantara, a symposium on Indian languages technology industry, heralds the beginning of a momentous journey in the history of mobile handset industry in India
I
The MeitY Secretary also launched e-Aksharayan in 7 Indian n order to celebrate the formal adoption of Indian language support on mobile handsets and development of appropriate languages. e-Aksharayan is a desktop software for converting ecosystems around languages, Indian Cellular Association in scanned printed Indian language documents into a fully editable partnership with industry body FICCI, Ministry of Electronics and text format in Unicode encoding. It supports major Indian Information Technology and Technology Development for Indian languages- Hindi, Bangla, Malayalam, Gurmukhi, Tamil, Kannada Languages recently organized Bhashantara, a symposium on and Assamese. He also released Mobile Testing Data in all 22 Indian languages towards IS16333 - part 3 compliance. Indian languages technology industry in New Delhi. This data is useful in testing the display as well Ajay Prakash Sawhney, Secretary, MeitY, who “We all know as inputting in mobile handsets IS standard was the chief guest at the event, said that 16333 (Part 3), which defines the barrier-free communication is critical for the about India Stack. We requirements for mobile handset for country and the goal is to have real-time should now come up with ‘India inputting of text in English, Hindi and at translation capability in each of the Indic Language Stack’, which will help least one additional Indian official languages. “We all know about India in overcoming the barriers of language along with facility of message Stack. We should now come up with ‘India readability in the phones for all 22 Language Stack’, which will help in communication” Indian official languages. overcoming the barriers of communication,” —Ajay Prakash Sawhney, The development heralds the beginning said Sawhney. He also added that with of a momentous journey in the history of internet access becoming affordable, demand Secretary, MeitY mobile handset industry in India. for regional content is increasing and will Implementation of the Indian language support continue to grow.
20 | september 2018
MYMOBILE
on mobile handsets has already come into applicability from May this year. The mobiles being sold in the country today can support message readability in all the 22 official languages of India and the input of text in English, Hindi and at least one additional Indian language. Pankaj Mohindroo, National President, ICA, said, “All of us should work towards making India multilingual in order to integrate with the rest of the world.” He also underlined about the role of device ecosystem, in expanding the horizons of “All of us Indic Internet to global should work towards address, informed that a huge volume of markets. making India multilingual in Indian language content remains in hard Swaran Lata, Program Head and copy form and suggested, “For digital order to integrate with the Director, TDIL, MeitY, in her address advantage, we need to convert paper form on ‘Indian Government Initiatives in rest of the world” into an electronic form that can be accessed Language Computing’ said that Hindi digitally.” —Pankaj Mohindroo, does not appear among the first 38 Himanshu Sharma, CEO & Co-Founder, languages on the internet and the goal is to National President, ICA Devnagri, said, “India is gearing up for digital enhance digital content in Indian languages. transformation and to reach real India, localisation She elaborated, “We have developed text to is the solution.” speech tech in 12 Indian languages and we are Dilip Chenoy, Secretary General, FICCI, said, “Just like working on all languages simultaneously to enhance the content.” She highlighted that the strong foundation of various BPOs created a huge new sector, Indic language program under technologies such as cross-lingual success, machine language the Digital India can create millions of jobs.” Considering that mobile handset remains at the centre of the translation, OCR etc. and standards has been created for industry to leverage for putting in place products such as web series in ‘Digital India’ program of the Government, whereby India aspires to bridge the digital divide between haves and have-nots and which language technology. Virat Bhatia, Chairman, ICT & Digital Economy Committee, in turn expects to propel the nation towards rapid socio-economic FICCI, said that it is crucial to give emphasis to the development transformations; therefore, enablement of Indian language support of Indic languages. He emphasised that internet penetration in on handsets could not have come at a more opportune time India cannot grow without addressing the issue of language of considering that this can play a crucial role in fulfilment of this internet access. Over half a billion users will be added to the vision. As 85-90% of Indians do not speak English, therefore current number of internet users in India but substantial number Indian language support on the devices will solve many of the perennial issues being faced related to disaster management, will come from the Indic internet ecosystem. Chetan Krishnaswamy, Director, Public Policy, Google, said that m-governance, digital payments etc. Notably, ICA, the apex body of handset companies in India, had there is a need to localise Indic languages and find ways to incorporate them into the internet. “Hindi voice search is growing put in tremendous efforts in this important and comprehensive at 400% year on year (YoY). The consumption of local language national program which went on during the past three years or so is increasing. By 2021, Indic language users will grow at a CAGR through joint collaboration with TDIL, a MeitY body, before the of 18% to reach 536 million from current 234 million. English Indian language support program could become a reality with users will grow at 3% YoY to 199 million,” said Krishnaswamy. He regulations identified and frozen. The event also hosted panel discussions on topics related to also added that industry and stakeholders must come together and work in a collaborative environment for successful local language the Indic language development, and deliberated upon other challenges being faced by the ecosystem e.g. content development internet. Santanu Choudhary, Director, CSIR-CEERI, Pilani, in his community, app developers etc. n
www.mymobileindia.com
What’s Up
bignews
september 2018 | 21
Mobile handset manufacturing has saved India possible outflow of Rs 3 lakh crores: ICEA
A
s per a recent study/statistics released by the India Cellular and Electronics Association (ICEA), it has been conclusively proven that the resurgent mobile handset manufacturing eco-system in India has saved the country approx. Rs 3 lakh crores through replacement of CBU imports through domestic assembling/ manufacturing of handsets alone during the past 4 years. Had the significant manufacturing growth witnessed under the “Make in India” not kicked off as it did during the past 3 years, India would have continued importing handsets which was approx. over 80% in
Falling Imports of Mobile handsets in India 90%
83%
78%
68%
Percentage
What’s Up
bignews
59%
56% 45%
45%
Volume (Mn) Volume (Rs/Crs)
30% 22%
23%
16% 6%
0%
2014
2015
2016 Year
2017
8%
2018 Estimated
22 | september 2018
Volume (Rs/Crs)
Volume (Mn)
Percentage
“It is indeed an honourable and proud moment for us at ICEA and the nation considering the momentous achievement that this sector has produced for our country. India’s growth in the captive market demand for handsets is clearly demonstrated with most of the global handset brands/ manufacturers are now eying the world’s fastest-growing smartphone market. India has overtaken USA last year to become the world’s second-largest smartphone market after China. ICEA is also proud to inform you that Mobile Handsets and Component manufacturing ecosystem has emerged as the champion category under the Make in India initiative of the Government,” said ICEA Chairman & National President Pankaj Mohindroo. Mohindroo further added, “In 2015, the question was – who is 2014-15 over the total market demand. Coming under the weight making in India? But now the question is who is not making in of the growing manufacturing initiative, today India is known as India? Mobile Phone imports will trickle down to the insignificant the World’s No. 2 mobile handset manufacturing destination after level of around 5-7% of the market (less than Rs 1000 Cr/month) China. In 2017-18, over 225 mn handsets were assembled/ by the end of FY 2018 and that India is moving towards almost manufactured in India which was Zero Imports for Mobile Phones. We Increased Manufacturing of Mobile handsets in India approx. 80% of the total market understand that Reliance Jio will soon 100% 94% 92% requirements. The net foreign 85% be moving its entire production of Jio 82% exchange savings is estimated to be Mobile handsets to India. We have to 75% 68% 63% over Rs 60,000 crores (while CBU emulate the same success story in 54% imports have come down drastically, 50% other verticals of electronics and 41% import of sub-assemblies and consumer appliances.” 25% 22% 25% components has gone up. Even then Rajesh Agarwal, Co-Founder of the nation has saved an enormous Micromax and General Secretary of 0% amount of foreign exchange). 2014 2015 2016 2017 2018 Estimated ICEA, said, “The industry has made Year The government’s ‘Make in India’ great sacrifices to move from trading and ‘Digital India’ initiatives are acting as gateways to spur the and imports to first APTP (Assembling, Packaging, Testing and growth of India’s tech and telecom industry. In the last 4 years, Programming) to PCBA population and components manufacturing. India’s Mobile Handset and Components Manufacturing Industry No sacrifice is too great in nation building and we wholeheartedly has enabled the establishment of over 120 new manufacturing support the Hon’ble PM’s Make in India program and are proud units generating employment for over 4.5 lakhs across the that we have played a significant role.” states. Josh Folger, Founder of ICEA, Co-Chairman of the Fast Track The mobile handset manufacturing number in terms of value Task Force and MD of FIH, said, “India has emerged as the 2nd for 2018-19 is expected to touch Rs 1,65,000 crores with approx. highest manufacturer of mobile phones in the world and the a volume turnover of 290 million during the same period. In the successful implementation of PMP (Phased Manufacturing first 2 quarters itself manufacturing is expected to cross Rs 75,000 Program) duly notified by MeitY has been an excellent tool for crores and a volume of 130 million handsets. advance planning.” n
MYMOBILE
What’s Up
bignews
Apple is a Trillion-Dollar Company! F
rom near bankruptcy in 90s to new high; Apple, the Cupertino tech giant, has become the only second company in the world to achieve the valuation of trillion dollar! PetroChina, an oil and gas company, had topped US$ 1 trillion for a short time on the Shanghai Stock Exchange in 2007. Apple on November 7, 2012, had crossed the valuation of US$ 900 billion. The latest high came when its share price hit US$ 207.05 on Thursday’s trading. Apple was on the brink of bankruptcy in 1990s but today commands bigger valuation than all but 15 countries’ GDP. Apple also commands over 87% of all profit generated by smartphones sales worldwide. Its premium per unit is far the highest. Samsung is still way behind here while all other smartphone manufacturers have to be content with leftover miniscule profit margin. Aple’s iconic iPhone is one of the best-
selling devices in the world, and commands highest per unit profit premium. At the same time, the company has been expanding into new markets like wearables, and revenue from its software and services, like Apple Music and the App Store, have been soaring, under its unassuming CEO Tim Cook. n
HMD Global expects to double its revenue in 6 months
N
okia brand licensee HMD Global looks forward to double its revenue in the next six months, backed by a slew of device launches, including its 4G feature phone which is said to be a challenger to the JioPhone, besides increasing local production capacity. Ajey Mehta, Country Head-India for HMD Global, said in a report, “We expect to double our revenue and ramp up our manufacturing capacity by about 2x times in the next six months.” HMD Global, which has launched nine smartphones this year and rolled out Nokia 6.1 Plus and 5.1 Plus recently, is reportedly targeting this festive season with several offers. “The
www.mymobileindia.com
festival season in India is the largest selling season in the year and we are geared up for it. We have plans in place for every single festival in different states and this may be the best festive season we have had in a long time,” Mehta was quoted as saying in the report. Interestingly, the Finnish brand hasn’t been able to break into the top five smartphones — dominated by Chinese players and Samsung — but has grown its share to 8% from 3% a year ago to grab the third spot in the feature phone segment, which is led by Reliance Industries’ 4G feature phone JioPhone, with a 47% share, followed by Samsung. Nokia, which has eight feature phones in India, reportedly plans to make a bigger impact in this segment with its own 4G feature phone — Nokia 8110 — that will aim to take on the JioPhone. The Nokia 8110, also known as the Banana Phone because of its face fitting shape curve, will try to grab a pie of the 500 million customers who do not own a smartphone. According to reports, HMD has earlier said that it is talking to Indian telcos for a tie up for its 4G feature phone for pricing the device competitively against JioPhone. n
september 2018 | 23
What’s Up
bignews
Oppo finalizes discussions with component partners to set up production facilities in India C hina’s Oppo has reportedly finalized discussions with some of its key components makers to establish production facilities in India, alongside its upcoming tech park in Greater Noida, Uttar Pradesh, as it seeks to deepen its presence in the world’s second largest market. Charles Wong, President, Oppo India, in an interview to a news organization recently said, “We are having ongoing discussions with a number of key component makers. A few have been finalized for important accessories and key components.” Wong said that for Oppo’s bigger unit, it needs all key vendors and suppliers to set up operations in the country. “After China, India is the most important market for Oppo. India is a huge market and offers enormous potential,” Wong was quoted as saying. According to reports, Oppo has already acquired land and has started work to establish operations for the new upcoming bigger facility - Industry Park. Interestingly, Oppo’s bigger rival, Xiaomi, is already pushing the component ecosystem in India and has already brought China’s Holitech Technology to India. Reports say Holitech, which provides components to the world’s top five brands, excluding Apple, will
set up a plant in Andhra Pradesh to locally produce camera modules, touchscreen panels, TFT (thin film transistors), flexible printed circuits and fingerprint modules for Xiaomi to start with. Oppo was the fourth largest smartphone brand in the April-June quarter with 10% smartphone market share -- trailing Xiaomi, Samsung and Vivo -- up from 5.6% share in the January-March quarter. The company recently expanded its handset portfolio with the launch of F9 and F9 Pro, thus increasing its focus on the growing Rs 20,000-Rs 30,000 price category. n
China’s Gome to enter India, hires ex-Foxconn executive as country head C hinese consumer electronics and smartphone retail chain Gome has reportedly chosen to kick off its global expansion by launching its own branded products into the Indian market which will be sold through multi-brand stores and online marketplaces. According to reports quoting two senior industry executives, Gome, which is a $11-billion company, is going to launch its own branded smartphones, televisions and appliances which will be aggressively
24 | september 2018
priced to challenge Xiaomi, Samsung, TCL and Oppo. Gome Electronics India is a fully-owned subsidiary of Gome Telecom Equipment, part of the Hong Kong listed Gome Retail Holdings, which has over 1,700 stores in China. Interestingly, the company has roped in Piyush Puri as head of India operations. Puri was earlier with Foxconn India handling in-house brand, InFocus. Gome will be investing significantly in India to build the brand following the footstep of other Chinese brands. The new Chinese player is said to launch three smartphones in the sub-Rs 10,000 segment by the upcoming festive season through both online and brick and mortar stores, while television, refrigerator, washing machine and kitchen appliances will be launched subsequently through online marketplaces. All these will be smart appliances based on Google’s Android operating system. What’s more, Gome has signed film star Ranveer Singh as the brand ambassador for its smartphones after his endorsement agreement with Chinese rival Vivo ended earlier this year. The company also plans to set up manufacturing operations in the country where all products will be locally manufactured to take advantage of duty benefits. n
MYMOBILE
What’s Up
bignews Indians prefer mobiles, not Wi-Fi, to access net
I
ndians largely use smartphones to access the internet, through mobile networks rather than WiFi, according to a study by Bain & Company in partnership with Google and Omidyar Network. This is a unique trend since globally internet users tap WiFi to connect to the World Wide Web. The use of smartphones in India is likely to change the internet economy and open up opportunities worth $50 billion in three-five years, the study showed. On an average, India has added more than 40 million internet users every year in last five years and currently boasts of having the second-highest number of active internet users globally after China. The study suggests that India lags China and Brazil in internet penetration (28% penetration compared with 64% in Brazil and 53% in China), but the country’s user growth has been the highest. Interestingly, India is expected to add more than 500 million new internet users and online shoppers to its current user base of 390 million, the study said. “This could unlock around $50 billion in potential online commerce in the next 3-5 years,” said reports quoting Joydeep Bhattacharya, partner at Bain & Company, as saying. E-commerce retail sales in India were pegged at $20 billion in 2017, which is 2% of overall retail sales of the country. As per the reports quoting Roopa Kudva, partner & MD, India, at Omidyar Network India Advisors, as saying, “The internet over
time has been perceived as a means of social communication and there are many sections of men and women who believe this could be a bad influence on women and can even lead to broken marriages.” n
Trai Chief RS Sharma gets two-year extension
T
he government has extended the tenure of RS Sharma, the high-profile chairman of the Telecom Regulatory Authority of India (Trai), by another two years. This is the first time that a Trai chairman has been given a second term since the inception of the authority in 1997. “The Appointments Committee of the Cabinet (ACC) has approved the re-appointment of Ram Sewak Sharma as chairperson, Trai, for a further period beyond 10.8. 2018 up to 30.09.2020 i.e. the date on which
www.mymobileindia.com
he attains the age of 65 or until further orders whichever is earlier,” a notification issued by the Department of Personnel and Training (DoPT) said recently. Sharma, a1978 batch (retired) IAS officer of Jharkhand cadre, who was recently in the news for his ‘Aadhaar challenge’ had assumed office on August 10, 2015. During his three-year tenure as Trai chairman, voice calls became almost free and data tariffs crashed to alltime lows. Under Sharma’s watch, Trai also ushered in a host of regulations, ranging from formulating strong rules to back net neutrality and tightening norms around quality of services as well as around checking pesky calls to controversial ones such as mandating telcos to compensate users for call drops and the predatory pricing tariff order. Sharma’s first term coincided with the entry of Reliance Jio Infocomm in September 2016 with free voice and data offers, triggering the bitterest of fights between the Mukesh Ambani-controlled 4G newcomer and the older carriers — Bharti Airtel, Vodafone Idea and Idea Cellular — in the market-place, and off it. The older operators were often at loggerheads with Sharma over a variety of issues, many of whom are still pending in courts or with the Telecom Disputes Settlement & Appellate Tribunal (TDSAT). The earliest skirmish was over the regulator’s move to force telcos to compensate users for call drops. COAI challenged this order in the Supreme Court and it was struck down. n
september 2018 | 25
What’s Up
bignews WhatsApp may delete your data if you haven’t backed it up in a while
P
opular Messaging platform WhatsApp has announced that it will automatically delete data of users if it hasn’t been backed up on Google Drive for over a year. The move comes after a deal between Google and WhatsApp that allows users to back up their data to Google Drive without having to worry about it being counted against the drive storage quota. If you have signed in with your Google Drive account on WhatsApp to back up files but haven’t updated the backup for a while, WhatsApp will automatically delete the last back-up file. In a blog post, WhatsApp wrote, “Back-ups that haven’t been updated in more than one year will be automatically removed from Google Drive storage. To avoid the loss of any back-ups, we recommend you manually back up your WhatsApp data before November 12, 2018.” So if you don’t want to lose it, you will need to manually back up your data before the deadline. Here’s how to manually back up: Tap the Menu option on WhatsApp, Click on Settings and then Tap on Chats. Under that you will be able to see the backup option. You can also turn on automatic backups, now that you don’t have to worry about your Drive space. n
Qualcomm introduces Snapdragon 670 chipset with new AI support
Q
ualcomm has introduced its new midrange chipset, the Snapdragon 670 mobile platform. The latest system-on-chip (SoC) is expected to be available in smartphones in the third quarter of 2018. The latest chipset from Qualcomm comes loaded with 3rd generation AI Engine, which the brand claims to deliver 1.8x AI performance improvements as compared to the previous generation. The ondevice AI capabilities will help improve realtime responsiveness, enhanced reliability and more even when the device lacks network connection. It also features smart camera settings and it uses the same Qualcomm Hexagon 685 DSP, which is present in highend mobile platforms. On the camera front, it also equips Qualcomm Spectra 250 ISP, which supports up to a 25-megapixel single camera or up to 16megapixel dual cameras. With the latest chipset, users could also record Ultra HD videos at 30fps. Performance-wise, Qualcomm Snapdragon 670 mobile platform is based on the 10nm process and it houses eight Kryo 360 CPU cores. Out of eight cores, two are performance cores clocked at 2.0GHz, while six are efficiency cores clocked at 1.7GHz. The company claims that the chipset delivers up to 15 per cent higher performance as compared to its predecessor. The
26 | september 2018
chipset also houses Snapdragon X12 Modem, which offers up to 600Mbps of download speeds and up to 150Mbps of upload speeds. The modem automatically switches between LTE and WiFi, depending on which mode has better signal quality and speed. Further, OEM can also use both LTE and WiFi to boost download speeds. Apart from this, the chipset features Qualcomm Quick Charge 4+ fast charging, support for Full HD+ display, 2x2 802.11ac with Mu-MIMO WiFi, NFC, Bluetooth 5.0, GPS, GLONASS, Beidou, Galileo, QZSS, SBAS, Qualcomm aptX audio technology and more. n
MYMOBILE
What’s Up
bignews Microsoft builds innovative solution for CBSE to prevent paper leaks
T
he Central Board of Secondary Education (CBSE) has partnered with Microsoft India to digitally encrypt question papers for Class X and XII examinations. This initiative was undertaken to enhance security and seamless distribution of the papers. The solution was successfully tested as a pilot project in the recently held Class X compartmental examinations, across 487 examination centers with approximately 4,000 students. The Controller of Examination can track the entire process using a software solution built on Windows 10 and Office 365. The overall process was automated to be highly secure with encryption, two-factor authentication and access to download the exam papers at the examination center only 30 minutes prior to start time. The solution leverages features in Office 365 to encrypt and watermark the papers. The watermark has the individual center’s code imprinted on it which allows for localization and traceability in the eventuality of a paper leak. A CBSE administrator initiates the distribution of exam papers, which results in the generation of emails to the respective centers with a link to One Drive where an exam paper, specific to the exam center can be downloaded. This digitization process saves significant time and cost for exam administrators due to online paper generation, automated delivery process and reduction in approval cycles. Commenting on the partnership, Anil Bhansali, Corporate Vice President, Cloud & Enterprise, Managing Director, Microsoft India (R&D) Private Limited, said, “A strong education ecosystem is
key to our nation’s development and Microsoft and CBSE are deeply committed to digitally transform the sector. Innovative implementation of technology has the potential to solve some of the most pressing issues faced by the sector. The success of this partnership with CBSE is proof of that potential. I am confident we are well on the way towards a digitally empowered education ecosystem.” Widespread adoption of this solution can transform the education sector and essentially change the way students in India take their exams. n
BlueSky Inventions adds four million users
B
lueSky Inventions R2E platform, which is India’s first mobile browser platform, has crossed four million users in India. BlueSky Inventions’ Venus Browser is the first Indian smartphone browser app to provide hyper-regional content covering all major Indian states as per users’ preference and location while providing advanced functionalities like browsing, app store, and services. Venus Browser also tackles the three fundamental consumer problems like low memory space, the discovery of applications and services and most importantly accessibility to hyper-local content and applications through its lightweight platform. BlueSky platform has gained good traction through ecosystem collaboration. In an industry first, Venus Browser for smartphones delivers users advanced functionalities like full browsing features, over 400 apps and services under a lightweight 5MB package, one of the lightest browsers in the world. Venus Browser has found
www.mymobileindia.com
considerable market traction by becoming a preferred pre-loaded browser for several industry-leading mobile device companies. Venus Browser offers the latest local, national and international hard topics, infotainment and trending video content, including sports apps, business news etc. Currently available in its Android avatar, Venus Browser will soon be launched over other operating systems. Venus Browser in its full version is now available for download on Google Play.n
september 2018 | 27
What’s Up
bignews App that will extend your smartphone battery life
S
cientists, including one of Indian origin, have developed an app that can help smartphone users reduce the energy consumption and extend the battery life of their device for up to an hour each day. The app was evaluated in an experiment involving 200 smartphone users, who downloaded the software on their devices and used it while they had multiple windows opened. It was found that when the energy saving technique was used it extended their battery life by 10 to 25 per cent. “The built-in multi-window feature released with the new Android operating system allows users to have multiple windows and files open at the same time similar to a laptop, but this results in unnecessary energy drain,” said Kshirasagar Naik, a professor at University of Waterloo in Canada. Naik said, “We have developed an app which users can install on their devices and use to reduce the brightness of non-critical applications. So, when you’re interacting with one application, the brightness of the other window goes down thereby reduces the
energy consumption of the device.” He further said, “What happens now is that you put the phone on a charger for the night and when you leave home the next day the battery is at 100 per cent, but there is a lot of behind the scenes computation and communication going on, and it drains the battery.” Due to the excess energy consumption, the phone becomes warmer and warmer while the frequent charging reduces the life of the battery. So, batteries that are meant to last for three years may have to be replaced in two years, he added. n
Seqrite detects 5000 spam emails daily carrying Trojans targeting businesses, individuals
U
nderlining the complex and ever-evolving nature of the modernday threat landscape, leading enterprise security solutions provider Seqrite has revealed the developments regarding the Emotet Trojan malware. Security researchers at Seqrite have identified an evolution in the infamous Banking Trojan which wreaked havoc four years ago, tracking its transformation into a complex threat distributor distributing multiple attack payloads. The Emotet malware campaign has been around for a long while and has continuously utilised different attack techniques and complex variants to compromise the security profile of the victim. Having utilised PDF and JS file attachments in emails to deliver the attack payload in 2017, the recent spread of the Emotet
malware has been through MS Office Word documents containing heavily obfuscated macros. Seqrite has successfully detected and blocked more than 1.5 lakh instances of the spam email targeting businesses and individuals in the last one month alone, protecting them through advanced threat detection it utilises for identifying such campaigns. Speaking on the discovery, Sanjay Katkar, Joint Managing Director and Chief Technology Officer, Quick Heal Technologies Limited, said, “Threat actors today are modifying older malware to deliver new-age attack payloads. The recent evolution and outbreak of the Emotet Trojan is the perfect example of how rapidly the global threat landscape has been evolving. Combating these sophisticated attacks requires greater security awareness from the end-users as well as state-of-the-art security solutions, such as Seqrite, with proven capabilities to defend against such threats. We will continue to actively track the re-emergent threat of the Emotet Trojan to understand how to better protect our customers against such innovative attack vectors.” According to the security researchers at Seqrite, the Emotet Trojan is delivered through phishing emails containing subject lines such as Invoice, Delivery Details, Shipment Details, and Payment Details etc. in order to trick the victim into opening the email and downloading the attachment. n team@mymobile.co.in
28 | september 2018
MYMOBILE
BlackBerry Evolve & Evolve X
O
ptiemus Infracom, the brand licensee of BlackBerry has
with a resolution of 1080x2160 pixels resolution protected
rolled out two new smartphones, known as the Evolve and
by Corning Gorilla Glass 5. The two phones also pack the same
Evolve X in India. The new phones are not only made in India
4,000mAh battery along with Qualcomm Quick Charge 3.0.
but are also designed and conceptualised here.
To click photos, Evolve X has a vertically stacked 12MP +
The Evolve and Evolve X are a strong departure from
13MP dual-camera setup, while the Evolve has pair of vertically
Blackberry’s typical form factor with QWERTY keypads. The
stacked 13MP sensors. On the front, the two phones feature
two smartphones feature a full touchscreen display along with
the same 16MP camera with fixed focus and selfie flash.
Blackberry’s suite of security apps. The Blackberry Evolve X is
Talking about software, both the phones run Android Oreo
pricier of the two phones, retailing at Rs 34,990, while the
8.1 tweaked slightly by Blackberry to accommodate its security
Evolve is priced at Rs 24,990. Although the two phones carry the same design, they are slightly different in terms of hardware. A Qualcomm
First Look
justin
and privacy features that include DTEK security app and Blackberry Hub. The company claims that facial recognition on the phones is also encrypted.
Snapdragon 660 SoC powers the Evolve X, while Evolve runs
Both the phones are Amazon exclusives. Reliance Jio
a lower-spec Snapdragon 450. Evolve X is paired with 6GB of
is offering a cashback of Rs 3,950 and ICICI Bank is
RAM, while the Evolve offers 4GB. The two phones, however,
providing a 5% cashback on EMI transactions for its credit
share the same internal storage of 64GB along with
card holders. n
expandability up to 256GB via a MicroSD card. The two phones are lit up by the same 5.99-inch screen
www.mymobileindia.com
september 2018 | 31
First Look
justin
Honor Play
H
uawei’s online sub-brand Honor is the latest to join the
variants - 4GB RAM + 64GB storage and 6GB RAM + 64GB
trend of building gaming phones with the launch of Honor
storage. The two variants are priced at Rs 19,999 and Rs
Play in India recently. The Honor Play is available in two
23,999 respectively. The phone is available via Amazon India. The smartphone comes with top-end specifications, placing special emphasis on gaming and AI capabilities. To supplement these two elements, it comes with the in-house Kirin 970 processor and GPU Turbo technology under the hood. Honor says that “Kirin 970’s NPU is trained with 100 million pictures to enable its AI Camera to detect 22 different scenes from 500 different scenarios and apply the best camera settings for that perfect shot”. The dedicated NPU is said to consume only 2% battery as compared to CPUs capable of performing similar AI tasks. GPU Turbo is essentially an integrated hardwaresoftware graphics processor acceleration technology that helps reimagine the traditional graphics framework at a lower layer system. Talking about the other specs, the Honor Play sports a 6.2-inch full HD+ display with 19:9 aspect ratio. The phone runs on Android 8.1 Oreo-based EMUI 8.2 layered. It sports a 16-megapixel and 2-megapixel dual-camera setup on the back with PDAF. On the front, it has a 16-megapixel selfie camera. Other key features of the phone include a fingerprint sensor, microSD support up to 256GB, and a 3,750mAh battery. n
30 | august 2018
MYMOBILE
Xiaomi Mi A2 hinese company Xiaomi, in partnership with Google
C
The Mi A2 runs on Android Oreo-based Android One
(Alphabet Inc.), has launched its second Android One
platform rather than the MIUI ROM that powers other Xiaomi
phone, dubbed the Mi A2 in India. The Mi A2 is the successor
phones. Being an Android One device means Xiaomi Mi A2 is
to the popular Xiaomi Mi A1 and it comes with major
in a set of priority phones that receive the latest updates and
improvements in terms of design and camera.
security patches from Google. The Mi A2 thus will be eligible
In terms of the specs, the Mi A2 sports a 5.99-inch full HD+ display with a resolution of 2160x1080. It has the
for an Android Pie update whenever Google makes it available for other phones.
conventional aspect ratio of 18:9. Powering the phone is
Connectivity and other conveniences on the phone include
Qualcomm Snapdragon 660 SoC coupled with Adreno 512
dual-SIM functionality, 3,010 mAh battery, Bluetooth 5.0,
GPU. The Mi A2 comes in two RAM variants of 4GB and 6GB
fingerprint sensor and USB Type-C support.
with internal storage options of 64GB and 128GB.
The 64GB variant with 4GB RAM of the Mi A2 is priced at
In the camera department, the Mi A2 features a dual-
Rs 16,999 while the 128GB variant with 6GB RAM is coming
camera setup on the back comprising 12MP Sony IMX 486
soon. It comes in four colour options- Black, Lake Blue, Rose
sensor and 20MP Sony IMX 376 sensor. On the front, it has
Gold and Gold. The phone will be available exclusively through
a 20MP selfie camera with flash, which is capable of delivering
Mi.com and Amazon. Reliance Jio is offering Rs 2,200
a DSLR-like depth-of-field effect.
cashback and 4.5TB free data to its customers. n
www.mymobileindia.com
First Look
justin
september 2018 | 33
First Look
justin
Samsung Galaxy On8
F
ollowing rumours and speculations, South Korean brand
The Galaxy On8 has some highlights; it comes with a
Samsung has added the budget smartphone, the Galaxy
6-inch HD+ Super AMOLED Infinity display with an aspect
On8 in its On series in India.
ratio rated at 18:9 for thin bezels. The camera department (another highlight of the smartphone) houses dual cameras at the back, rated at 16-megapixel and 5-megapixel with LED flash. The front shooter stands at 16-megapixel with support for LED flash. The smartphone comes with Live Focus feature. The Galaxy On8 is accompanied by the Chat-over-Video feature which allows users to simultaneously chat while video calling and My Galaxy Video for a curated list of videos and much more. The smartphone is powered by Qualcomm Snapdragon 450 mobile platform, coupled with 4GB of RAM. It comes equipped with 64GB of inbuilt storage which can be further expanded with the use of a microSD card. The device houses dual SIM card slots and comes with various connectivity options such as 4G VoLTE, Wi-Fi 802.11 b/g/n, Bluetooth v4.2, GPS, GLONASS, micro-USB 2.0, 3.5mm audio jack, and FM radio. Additionally, the Galaxy On8 features a rear-mounted fingerprint sensor and supports Face Unlock feature. The Samsung Galaxy On8 is priced at Rs 16,990 and is up for grabs exclusively via Flipkart. n
34 | september 2018
MYMOBILE
First Look
justin
Infinix Smart 2
T
ranssion Holdings-owned Infinix has launched its latest
flash. On the front, there is an 8-megapixel sensor with an f/2.0
entry-level smartphone, called the Smart 2 in India. The
aperture lens and dual LED flash.
handset competes with the likes of Xiaomi Redmi 5A, 10.or D, Spice F311 etc. Talking about the specs, the Infinix Smart 2 sports an 18:8 aspect ratio display of 5.45-inch screen size. It has an LCD screen with 500 nits of brightness and 480x960 pixels
The device runs on the latest Android 8.1 Oreo with XOS 3.3.0 on top out-of-the-box and is backed by a 3,050mAh battery. This battery is said to deliver 21 days standby time, 21 hours of 4G talk time and 81 hours of music playback time. Connectivity options on the board include 4G VoLTE, Wi-Fi
resolution. Powering the device is a 64 bit quad-core 1.5GHz
and Bluetooth, GPS/ A-GPS, Micro-USB, and a 3.5mm
quad-core MediaTek MT6739, paired with 2GB RAM and 3GB
headphone jack.
RAM variants. It offers 16GB and 32GB internal storage and
The Infinix Smart 2 comes at a starting price of Rs 5,999
a microSD card support of up to 128GB. The device comes
for the base variant. This variant offers 2GB RAM + 16GB
with dual SIM support (both VoLTE enabled) and a dedicated
internal storage. The second variant offers 3GB RAM + 32GB
microSD card support so users will not have to compromise on
storage and comes at Rs 6,999. Available in four colour
using two SIM cards.
options -- Bordeaux Red, City Blue, Sandstone Black and
In terms of optics, the Infinix Smart 2 has a 13-megapixel sensor on the back with an f/2.0 aperture along with an LED
www.mymobileindia.com
Serene Gold, the Infinix Smart 2 is available on e-commerce portal Flipkart. n
september 2018 | 35
First Look
justin
Tecno Camon iACE & iSKY 2
T
ranssion Holdings’ subsidiary Tecno Mobile
has launched two new budget-centric
smartphones- Camon iACE and iSKY 2 in India.
The major highlight of both the smartphones is the inclusion of FullView display and AI-infused rear and selfie cameras. Both of them feature a 5.5inch HD+ display with an aspect ratio of 18:9. They are powered by MediaTek MT6739WW quadcore processor clocked at 1.5GHz. Both the devices are backed by 2GB of RAM and 16GB of internal storage with an option to expand the memory up to 128GB via microSD card. On the camera front, the Camon iACE features a 13-megapixel rear camera with f/2.0 aperture and LED flash, while for the front, there is an 8-megapixel sensor with f/2.0 aperture and dual LED flash. The Camon iSKY 2 features dual rear cameras with a combination of 13megapixel primary sensor with f/2.0 aperture and a VGA secondary lens with LED flash. For the front, there is a 13-megapixel shooter for selfies and video calling. The Camon iACE and iSKY 2 run on Android 8.1 Oreo with company’s custom user interface HiOS. The phones run on 3,050mAh battery. The Camon iACE comes with the only Face Unlock feature, while the Camon iSKY 2 is loaded with Face Unlock and fingerprint sensor. On the connectivity front, both the devices support 4G VoLTE, WiFi, Bluetooth, GPS, GLONASS, dual-SIM and micro USB port. Tecno Camon iACE and iSKY 2 come with price tags of Rs 6,799 and Rs 7,499 respectively. Both the smartphones come loaded with Reliance Jio instant cashback offer of Rs 2,200. Under this offer, the users will get 44 cashback vouchers of Rs 50 each in MyJio account, which can be redeemed by the user on subsequent recharge of Rs 198 or Rs 299. n
36 | september 2018
MYMOBILE
LG G7+ ThinQ
L
G’s recent smartphone in its G series, known as the LG G7+ ThinQ has now officially arrived in India. The LG
G7+ ThinQ has the notch and a 6.1-inch QHD+ FullVision Super Bright display as its main highlight. The display has an aspect ratio rated at 19:5:9 and a screen resolution of 3,120 x 1,440 pixels. Additionally, users have the ability to get rid of the notch using the New Second Screen setting. Another USP is the photography department, which has dual rear cameras, each rated at 16-megapixel. The front-
Priced at Rs 39,990, the LG G7 ThinQ is available exclusively via Flipkart. n
First Look
justin
facing snapper stands at 8-megapixel with 80-degree wideangle lens. Moreover, the device is accompanied by AIbased camera features, Super Bright Camera feature, Live Photos, and Portrait mode for Bokeh. The LG G7 ThinQ has the Qualcomm Snapdragon 845 mobile platform, 6GB of RAM and 128GB of internal storage which is expandable up to 2TB via a memory card. The smartphone is backed by a 3,000mAh battery with Quick Charge 3.0 tech and wireless charging, and runs Android 8.0 Oreo. Other features include IP68 certification, rear-mounted fingerprint sensor, facial recognition, Hi-Fi Quad DAC, Boombox speaker for ‘louder audio output, dedicated button for Google Assistant, and Google Lens.
www.mymobileindia.com
september 2018 | 37
First Look
justin
Do Mate 1
D
o Mobile, the Indian subsidiary of China-based company
focus (AF) + 0.3MP fixed focus (FF) rear camera, and 8MP
Shenzhen United Time Technology, has come up with a
selfie camera.
new smartphone, known as the Mate 1 in India. The handset comes with a price tag of Rs 6,299. As for the specifications, the dual SIM Mate 1 smartphone
Additionally, the smartphone supports Bluetooth, GPS, WiFi, FM Radio, gravity sensor, light sensor and distance sensor.
comes with a 5.7-inch Full View display. It has 2GB of RAM
In shade of Gold, the product is available with leading retail
and 16GB of internal storage which is expandable up to 32GB
stores across UP, MP, Chhattisgarh, Rajasthan, Gujarat,
via a microSD card.
Maharashtra, West Bengal, Assam, Meghalaya, Tripura, AP,
The 4G VoLTE-enabled handset is powered by a 1.3 GHz quad core processor along with a 2,800mAh Li-ion battery and runs on Android 7.0 Nougat operating system. In the camera department, the smartphone has 13MP auto
38 | september 2018
Telangana, Karnataka, Tamil Nadu, Bihar, Jharkhand, Haryana, J&K, Kerala, Himachal and Punjab. The company also manufactures feature phones and started its operations in 2017 in India. n
MYMOBILE
Coolpad Mega 5A
C
hinese smartphone maker Coolpad has launched a new
through local dealers under the Coolpad panel. These states
smartphone, known as the Mega 5A in the Indian market.
include – Delhi, Haryana, Telangana, Karnataka, Tamil Nadu,
Key features of the Coolpad Mega 5A include its 18:9 display aspect ratio, dual rear camera setup and the face unlock feature. The company says with this new budget offering, they will be taking on smartphones like the Redmi 5A in the offline market.
Andhra Pradesh, Uttar Pradesh, and Maharashtra. n
First Look
justin
In terms of other specs, the Coolpad Mega 5A sports a 5.47-inch HD+ display with a resolution of 1440×720 pixels. It is powered by 1.3GHz Spreadtrum SC9850K processor with Mali 820 MP1 GPU. The device comes with 2GB of RAM along with 16GB of internal storage expandable up to 64GB via a microSD card. It runs Google’s Android 8.1 Oreo operating system and is backed by a 2,500mAh battery. As for the camera, the Coolpad Mega 5A sports a dual camera setup on the back consisting of an 8MP primary camera sensor paired with a 0.3MP secondary sensor and a LED flash. On the front, the device features a 5MP camera sensor for taking selfies. Both the camera modules support features like time-lapse and slow-motion video recording. The smartphone is priced at Rs 6,999 and will be sold exclusively in the offline market in the Gold colour option. The device is currently available in eight Indian states
www.mymobileindia.com
september 2018 | 39
First Look
justin Mobiistar C1, C1 Lite, C2, E1 Selfie & X1 Dual
V
ietnamese brand Mobiistar made its entry in the offline
recently. All the smartphones are said to be selfie-centric and
smartphone market with the launch of five new budget
are priced between Rs 4,340-Rs 10,500.
handsets- C1, C1 Lite, C2, E1 Selfie and X1 Dual in India
Mobiistar C1 Lite: The C1 Lite comes with a 5.34-inch FWVGA+ IPS display of 480x960 pixels resolution with full view display and a 2.75D curved screen. It offers 1GB RAM and 8GB internal storage with 128GB microSD card support. Backed by a 2,700mAh battery, it sports a 5-megapixel front camera and a 5-megapixel rear camera. Price: Rs 4,340. Mobiistar C1: The C1 comes with a 5.34inch FWVGA+ IPS display of 480x960 pixels resolution with a 2.75D curved screen. It offers 2GB RAM and 16GB internal storage with 128GB microSD card support. Backed by a 3,000mAh battery, it sports an 8-megapixel front camera and a 5-megapixel rear camera. Price: Rs 5,400. Mobiistar C2: The C2 comes with a 5.34inch FWVGA+ IPS display of 480x960 pixels resolution with a 2.75D curved screen. It offers 2GB RAM and 16GB internal storage with 128GB microSD card support. Backed by a 3,000mAh battery, it sports an 8-megapixel front camera and an 8-megapixel rear camera. Price: Rs 6,300. Mobiistar E1 Selfie: The E1 Selfie comes with a 5.45-inch HD+ IPS display of 720x1440 pixels resolution with a 2.5D curved design and a full view display. It offers 3GB RAM and 32GB internal storage with 128GB microSD card support. Backed by a 3,000mAh battery, it sports a 13megapixel front camera and a 13-megapixel rear camera. Price: Rs 8,400. Mobiistar X1 Dual: The E1 Selfie comes with a 5.7-inch HD+ IPS display of 720x1440 pixels resolution with a 2.75D curved screen and a full view display. It offers 3GB RAM and 32GB internal storage with 128GB microSD card support. Backed by a 3,000mAh battery, it sports a 13megapixel rear camera and dual 8-megapixel selfie camera. Price: Rs 10,500. n
40 | september 2018
MYMOBILE
itel A45, A22 & A22 Pro
T
ranssion Holdings’ mobile brand itel has launched three
features 1GB RAM and 8GB internal storage, and it runs
new entry-level smartphones in the market- itel A45, A22
Google’s Android 8.1 Oreo (Go Edition). The A22 Pro features
and A22 Pro priced at Rs 5,999, Rs 5,499 and Rs 6,499
2GB RAM and 16GB internal storage. The phone runs
respectively. The smartphones come with features like HD+
Google’s Android 8.1 Oreo and is backed by a 2,400mAh
full-screen display, dual rear camera setup, and Android Go
battery.n
operating system. All of the three phones will be sold exclusively via the offline market.
First Look
justin
The itel A45 sports a 5.45-inch HD+ display with an aspect ratio of 18:9. It is powered by the MediaTek MT6739 processor paired with the ARM Mali-T720 MP2 GPU. The device comes with 1GB RAM along with 8GB internal storage expandable up to 128GB via a microSD card slot. The A45 runs on Google’s Android 8.1 Oreo (Go Edition) and is backed by a 2,700mAh non-removable battery. The device features a dual camera setup on the back consisting of a 5MP primary sensor along with a secondary VGA sensor. On the front, it features a 5MP camera for selfies. The itel A22 and the A22 Pro have similar specifications. Both the phones sport a 5-inch IPS display with a resolution of 954×480 pixels. The devices are powered by the Qualcomm Snapdragon 210 processor paired with Adreno 304 graphics. Both the smartphones consist of a 5MP camera sensor on the back and a 2MP sensor on the front for selfies. The A22
www.mymobileindia.com
september 2018 | 41
First Look
justin Nokia 6.1 Plus & 5.1 Plus
A
s rumoured previously, HMD Global, the exclusive licensee for the Nokia-branded
devices recently unveiled the Nokia 6.1 Plus and the 5.1 Plus smartphones at an event in India.
camera department
Starting with the Nokia 6.1 Plus, the upgraded version of the Nokia 6.1 has the notched display with an aspect ratio rated at 19:9 as its highlight. The display spans 5.8-inch and is Full HD+ in nature. Additionally, the display is layered with Corning Gorilla Glass and has a pixel density of 432ppi. Another highlight is the
with dual cameras (16megapixel and 5-megapixel) at the back and a 16-megapixel snapper at the front. The smartphone supports various camera features such as bokeh effect, AI-based features, EIS, and HDR imaging technology. The Nokia 6.1 Plus is powered by Qualcomm Snapdragon 636 processor, along with 4GB of RAM. It has 64GB of inbuilt storage which can be further expanded up to 400GB via a microSD card. The device is backed by a 3,060mAh battery and runs Android 8.1 Oreo, coming under Google’s Android One initiative for a pure Android experience. Furthermore, the Nokia 6.1 Plus features a rear-mounted fingerprint sensor. The Nokia 6.1 Plus is priced at Rs 15,999 and is up for grabs exclusively via Flipkart. Coming to the Nokia 5.1 Plus, the smartphone too has the 5.8-inch notched display with an aspect ratio of 19:9 as its USP. It too, has dual cameras at the back, configured at 13-megapixel and 5-megapixel. The Nokia 5.1 Plus is powered by MediaTek Helio P60 chipset, and it too, comes under the Android One initiative and runs pure Android 8.1 Oreo. However, there is no word on the pricing details yet. n
42 | september 2018
MYMOBILE
First Look
justin Xiaomi Poco F1
technology. The Poco F1 comes in three RAM/ROM variants: 6GB RAM/64GB ROM, 6GB RAM/128GB ROM and 8GB RAM/256GB ROM, all being expandable via a memory card.
X
The Poco F1 runs Android 8.1 Oreo with MIUI on top, has a
iaomi’s sub-brand Poco has finally made its entry in India
fingerprint scanner at the back, and supports infrared facial
with the launch of the Poco F1 smartphone. The Poco F1 is
recognition which also works in the dark. Additionally, the
a performance, battery and camera-centric smartphone. Touted
smartphone comes with various MIUI optimizations with various
to be the ‘master of speed’, the Poco F1 is powered by octa-core
added features.
Qualcomm Snapdragon 845 mobile platform with LiquidCool Technology to avoid heating of the smartphone. The all new smartphone has a massive 4,000mAh battery backing it which is expected to last up to eight hours of gaming. The Poco F1 has a 6.18-inch Full HD+ display with a notch as another attraction. The camera department (which is also one
The Poco F1 is priced at Rs 20,999 (6GB RAM/64GB ROM), Rs 23,999 (6GB RAM/128GB ROM) and Rs 28,999 (8GB RAM/256GB ROM) and is available at Mi.com and Flipkart. Moreover, the company also introduced the Special Armoured Edition of the Poco F1 with a back panel made of DuPont Kevlar. It comes with 8GB RAM and 256GB of internal storage and is priced at Rs 29,999.
of the highlights) has dual cameras at the back, rated at 12-
In addition to this, the Poco F1 comes with various offers
megapixel and 5-megapixel with AI capabilities and Dual Pixel
such as the Reliance Jio offer with up to Rs 8,000 worth of
Autofocus. The front-facing snapper stands at 20-megapixel
benefits and 6TB of high speed data, and Rs 1,000 off on all
and too comes with AI-based camera features and Super Pixel
the variants during its first sale for the HDFC users.n
www.mymobileindia.com
september 2018 | 43
International
justin Oppo F9 & F9 Pro
F
ollowing leaks and rumours, Oppo has finally launched the
one at the front stands at 25-megapixel with support for AI-based
F9 and the F9 Pro smartphones in its F series in India. Both
camera features (AI Scene Recognition and AI Beautification
the Oppo F9 and the Oppo F9 Pro share resemblance with each other except for the RAM configuration; the former has 4GB of RAM while the latter has 6GB of RAM. The Oppo F9 and the F9 Pro have the company’s proprietary
2.1), sensor HDR, AR stickers, and slow-motion videos. The Oppo F9 and the F9 Pro are powered by MediaTek Helio P60 processors with Mali-G72 MP3 GPU. Both the smartphones come equipped with 64GB of internal storage.
VOOC Flash Charge technology as its USP, which is expected to
The devices are backed by 3,500mAh batteries with smart
charge the smartphone for a 2-hour talk time in just five
battery management system to prevent battery drain, and run
minutes.
Color0S 5.2 based on Android 8.1 Oreo.
Another highlight of the smartphones is the small notched
The Oppo F9 and the Oppo F9 Pro come in Sunrise Red,
display (known as the waterdrop screen) which stands at 6.3-
Twilight Blue and Starry Purple colour variants. Additionally, the
inch and is Full HD+ in nature. It features a screen-to-body ratio
devices sport a rear-mounted fingerprint sensor.
of 90.8 per cent and an aspect ratio rated at 19:5:9.
The Oppo F9 and the Oppo F9 Pro are priced at Rs 19,990
Coming to the camera department (which is another
and Rs 23,990, respectively. While the Oppo F9 Pro is available
highlight), there are dual rear cameras rated at 16-megapixel
to buy via Flipkart, Amazon, Paytm and offline stores, the Oppo
and 2-megapixel with LED flash and bokeh effect support. The
F9 will be available soon. n
44 | september 2018
MYMOBILE
International
justin
Honor Note 10
H
uawei’s sub-brand Honor finally made the much-anticipated Honor Note 10 official at an event in China recently. The Honor Note 10 has
many highlights; first one being the huge 6.95-inch Full HD+ AMOLED display with really thin bezels. Another highlight is the company’s proprietary GPU Turbo technology for improved and enhanced gaming experience. The camera department, too is an attraction, comprising dual cameras at the back rated at 24-megapixel and 16-megapixel with autofocus and LED flash. The front-facing snapper stands at 13-megapixel. The device supports Portrait mode and AI-based camera features. The Honor Note 10 is powered by octa-core Kirin 970 chipset with MaliG72MP12 GPU. The smartphone comes in three RAM/ROM variants: 6GB RAM/64GB ROM, 6GB RAM/128GB ROM and 8GB RAM/128GB ROM, all the three options being expandable up to 256GB with the use of a memory card. Taking a look at yet another attraction, the smartphone gets its fuel from a massive 5,000mAh battery which supports fast charging and is expected to fully charge the smartphone in about 1.7 hours. The device runs EMUI 8.2 based on Android 8.1 Oreo. Additionally, the Honor Note 10 is accompanied by a rear-mounted fingerprint scanner, and comes in Magic Night Black and Phantom Blue colour options. The Honor Note 10 is priced at CNY 2,799 (6GB RAM/64GB ROM), CNY 3,199 (6GB RAM/128GB ROM), and CNY 3,599 (8GB RAM/128GB ROM). n
www.mymobileindia.com
september 2018 | 45
International
justin LG Q8 (2018)
S
outh Korean brand LG recently launched the successor
snapper with PDAF and LED flash, while the one at the front
to the LG Q8 launched last year, the LG Q8 (2018) in
stands at 5-megapixel with 100-degree wide-angle lens. The
South Korea. The new LG Q8 comes with support for a built-in
LG Q8 gets its fuel from a 3,300mAh battery and runs
stylus which allows users to create memos with added
Android 8.1 Oreo.
features, draw and scribble with several editing features. Speaking of technical specifications, the smartphone comes with a 6.2-inch Full HD+ FullView display with an
The LG Q8 comes with several connectivity options such as 4G VoLTE, Wi-Fi 802.11 ac, Bluetooth v4.2, GPS, GLONASS, USB Type-C port, and a 3.5mm audio jack.
aspect ratio rated at 18:9 which ensures the presence of
In addition, the smartphone supports IP68 certification
really thin bezels. The LG Q8 is powered by Qualcomm
for water and dust resistance, MIL-STD 810G certification,
Snapdragon 450 mobile platform, coupled with 4GB of RAM.
DTS: X stereo sound technology, Hi-Fi Quad DAC, a rear-
It comes equipped with 64GB of internal storage which can
mounted fingerprint scanner, and LG Pay.
be further expanded up to 2TB with the use of a microSD card. On the camera front, there is a 16-megapixel primary
46 | september 2018
The LG Q8 is priced at 539,000 won (around Rs 32,900) and is available in Aurora Black and Moroccan Blue colour variants. n
MYMOBILE
Meizu 16 & 16 Plus
C
hinese handset maker Meizu recently unveiled the rumoured
While the Meizu 16 comes in 6GB RAM/64GB ROM (for
Meizu 16 and the Meizu 16 Plus smartphones at an event
CNY 2,698), 6GB RAM/128GB ROM (for CNY 2,998) and 8GB
in the home country. Both the Meizu 16 and the Meizu 16 Plus
RAM/128GB ROM (for CNY 3,298) variants, the Meizu 16 Plus
come with the in-display fingerprint scanner as their main
has 6GB RAM/128GB ROM (for CNY 3,198), 8GB RAM/128GB
highlight.
ROM (for CNY 3,498) and 8GB RAM/256GB ROM (for CNY
In terms of specs, the Meizu 16 and the Meizu 16 Plus sport
3,998) options.
a bezel-less display, rated at 6-inch and 6.5-inch, respectively.
The Meizu 16 gets its fuel from a 3,010mAh battery, while
The displays are Full HD+ Super AMOLED in nature. The
the Meizu 16 Plus has a bigger 3,640mAh battery capacity.
smartphones are powered by Qualcomm Snapdragon 845
Both the smartphones run the company’s Flyme OS based on
mobile platform. On the camera front, both the Meizu 16 and
Android 8.1 Oreo.
the 16 Plus house dual cameras at the back, configured at 20megapixel and 12-megapixel. The front-facing snapper stands at 20-megapixel.
www.mymobileindia.com
Furthermore, the Meizu 16 and the Meizu 16 Plus come with
International
justin
support for mCharge fast charging and AI Face Unlock.n team@mymobile.co.in
september 2018 | 47
Limelight
lead story
The E-Commerce Conundrum Much like most parts of the world, the e-commerce phenomenon has overwhelmed the Indian retail landscape too. But is the rapid rise in their popularity and market share purely an outcome of the technological march, fair play and the emergence of a democratic market place benefitting all stakeholders alike as was originally stipulated or is it due largely to factors, which ethically and legally, are in the grey zone but helped e-commerce gain an undue advantage over the physical retail! Amid serious allegations of unfair trade practices leading to unprecedented market disruptions, we take a look at the e-commerce phenomenon as it stands today in India and what the government needs to do to create a level playing among various stakeholders. By Shelley Vishwajeet
E
-commerce was supposed
equitable market acess with unprecedented
to herald a new era of
reach; the government would get enhanced
democratic market place
revenue as tax evasion would minimize with
where all stakeholders – be
every transaction being on record. To top, it
it consumers, retailers, the government –
was supposed to open a whole new world
would be winners. It was supposed to be a
of possibilities. Thus a sculptor infusing life
win-win proposition for all. Thus the great
into stones by a sea-side village in coastal
democratic disruptor was to be welcomed
Odisha could reach directly to a aficionado
despite some anticipated discomforts to the
of traditional craft in Bengaluru; the organic
old order. The benefits were supposed to be
produce form Sikkim would reach homes in
overwhelming.
Gurugram; a small mobile handset dealer
The case for e-commerce was built
in Noida could clear his excess inventory at
around promising premises! Consumers
marginal discount without too much worry
would get a never before choice and
as to from where he will get customers or
convenience; retailers would get a cheap,
his inventory becoming obsolete while a
48 | september 2018
customer in Varanasi could lay hands on
2016 (PN3/2016) was decreed which
into e-commerce platforms, it became a
the biggest spread of shoe brands which he
was supposed to be the light house
high stake game with furious competition
could not get in his city or for that matter a
for e-commerce operations in India.
amongst players to acquire consumer base
housewife who preferred to use authentic
PN3/2016 permitted no inventory based
and retailers.
spices from Malabar coast could order the
trading for e-commerce platforms; it also
The race to the top made had its fallout.
same without much ado! And all this at the
(the amended press note) stated that no
The e-commerce platforms, particularly
click of a mouse with no parking or bargain
one retailers would be allowed to sell more
the big daddies like Amazon, Flipkart and
hassles while shopping at one’s one time
than 25% of the total value of one product
Snapdeal went into ‘innovation mode’ to
and leisure!
on one e-market place. The stipulations
circumvent the regulations. They started
E-commerce was also supposed to be
were supposed to offer adequate protection
acquiring the character of e-tailers although
the gateway to the world for Indian retailers
to conventional Indian retail landscape
taking care to unleash the new game via
and entrepreneurs. It was supposed to
while offering a democratic and equitable
select handpicked ‘third parties’ who
expanding their universe. The whole world
access to all sellers and consumers.
they fostered and patronized. A game of
was to become thier playground! It was to be the dawn of a new era!
But soon the reality turned out to be
market distortion fuelled by questionable
vastly different. As E-commerce start
marketing practices and humungous
Yet, the policy makers also knew
gaining foothold rapidly, especially after
discounts began which soon became a
that despite all the promise and new
the direct entry of Amazon in 2012 aided
cause of concern for physical retailers and
possibilities, the new order would cause
by rising income, increased internet
the government alike. In this scenario,
disruption from which larger stakeholders
penetration and smartphones, the contour
consumers and e-commerce platforms had
needed to be given a fair shield – whether
of this space also started changing
a field day but the physical retailers, small
they be India’s humungous conventional
rapidly. As billions began to be poured
retailers registered with these e-commerce
brick and mortar retailers – the backbone
platforms and the government were big
of economy or the common consumers.
losers. Particularly in high value, high
Thus, a policy note called Press Note 3 of
selling items such as mobile, electronics
Limelight
lead story
goods, clothing, etc e-commerce share
www.mymobileindia.com
june2018 2018 | 49 45 september
Limelight
lead story zoomed up. The games played around
retailers - the brick and mortar masters
retailers was that the fast shrinkage of
mobile handsets in particular turned out
– ones who had dominated India’s retail
their market share was not primarily an
to be symbolic of the malice that had set
landscape since time immemorial had
outcome of the digital march but largely a
in as mobile most suited the e-commerce
little inkling of the disruption that was in
fallout of the unfair trade practices being
space being high demand, good margin
the making. Little surprising, they saw no
employed by e-commerce entities which
but less voluminous product!
need to prepare for a battle nobody could
in all practicality had become e-tailers via
see nor anticipate!
pseudo entities.
Yet nobody had really anticipated the grand disruption in the offing! Back
And as one would expect, the impact
Vikram Mittal, Secretary, Telecom
in 2012, when Amazon had just begun
of online market place has been far bigger
Watchdog is certain that there is no
testing the Indian retail waters via Junglee.
in metros and tier-I cities where incomes
ambiguity in the PN-3/2016.
com, an ‘online retail sites discovery
are high coupled with higher smartphone
circumvent FDI rules, Flipkart and Amazon
platform’ it had acquired in 1999-
ownership and digital penetration and
have created multiple companies, and the
2000, Flipkart was struggling to clock
time is at a premium. These factors
government must stop such activities.
“To
an annual sale of Rs 500 crores (approx
according to a KPMG report had given a
What is not allowed directly cannot be
70 million USD) while the total value of
massive fillip to online commerce. The
done indirectly,” says Mr Mittal.
online merchandize was estimated to be
biggest impact was seen in high value
He further says that marketplaces have
less than USD half billion. Around that
and high selling items such as mobile
to be a neutral place and e-commerce
time, no research body or soothsayer was
phones and electronics goods. Studies
entities cannot indulge in influencing
predicting the kind of online implosion
by Counterpoint Research and e-Marketer
price including discounts with or without
or the market disruption that was about
estimated that online sales constituted
the association of brand product owners.
to begin. But by 2016, the total value of
more than 40% of total smartphones
“All their actions and contrary the rules
online merchandize had crossed USD 15
sales in India in 2017 and its share was
and as such they are illegal.”
billion. Zoom in to 2017 and the value
going to become bigger, spurred by never
Dharmendra Kumar, Director,
had more than doubled! According to a
before super discounts and frequent sale
India FDI Watch too echoes the same
report by Morgan Stanley, online retail in
weekends.
concerns. “India does not allow FDI in
India could grow to over USD 200 billion
The murmur of discomfort amongst
B2C e-commerce, nor does it permit
by 2026, which will be something like
conventional retailers had begun with
inventory based e-commerce model for
12% of India’s overall retail market!
the rise in popularity of e-commerce but
marketplace. But big players have been
On the ground too, there was nothing
it was the massive cornering of lucrative
practicing inventory based model by
really to suggest at the time that the
categories such as electronics and
patronized third parties.” He also points
Indian online market would evolve so
mobiles by big online platforms that really
out that the ‘inventory model’, leads to
dramatically as to send the entire retail
put conventional retailers in the anxiety
the creation of monopolies as big global
space into tailspin. India’s traditional
zone. The contention of conventional
players offer to buy products from sellers
48 | august 2018
MYMOBILE
(largely MSME players) at an attractive
dodging purposes has been the most
price initially, but squeeze their margins
common and contentious practice. Mr
later when these small sellers are entirely
Mittal unravels the structural labyrinth
reliant on them.
created by these companies. “When a
Some serious allegations leveled
consumer tries to buy something from
against e-commerce platforms included (i)
Amazon, he is routed to www.Amazon.in,
Circumvention of Press Note 3/2016 which
which is owned & operated by company
relates to FDI rules in e-commerce space
called Amazon Seller Services Pvt Ltd
(ii) Indulgence in inventory based trading vai third parties which is not permitted under Indian laws (iii) Cartelization and operations through pseudo distributors/ sellers entities to corner market share (iv) Market distortion via heavy discounts (v) Tax evasion stratagems. Worried market watchers point out that these practices have not only marginalized small retailers, brought undesirable disruptions in Indian retail landscape, but would also lead to loss of mass employment. For brand owners too, experts point out that by indulging in short-terms gains by joining hands with large-ecommerce entities, brands over
“To circumvent FDI rules, Flipkart and Amazon have created multiple companies, and the government must stop such activities. What is not allowed directly cannot be done indirectly” – Vikram Mittal, Secretary, Telecom Watchdog
time would lose their power and hold and would just become a pawn in the hand of
e-commerce platforms buy the branded
e-commerce companies.
goods in bulk (at discounts) from
To repudiate these charges and to
manufacturers rendering small sellers
be part of this critical story, we reached
uncompetitive by a wide margin, thus
out to Amazon, Flipkart and Snapdeal.
influencing the prices in violation of
Unfortunately only Amazon responded by
FDI norms. As a consequence of this
stating that they do not wish to offer any
FDI norms violation, smaller sellers are
comment while Flipkart and Snapdeal did
unable to participate in the fast growing
not respond to our mails!
e-commerce sector. Because of subsidized
The Modus Operandi Notwithstanding the amazing success
prices on e-commerce platforms, the retailers are unable to sell in the brick and mortar world too.
(“Amazon Seller”), which is a marketplace. This is an entity of concern says market experts. The other entity of concern is Cloudtail India Pvt Ltd (‘Cloudtail’). It
“Inventory model leads to the creation of monopolies as big global players offer to buy products from sellers at an attractive price initially, but squeeze their margins later when these small sellers are entirely reliant on them” – Dharmendra Kumar, Director, India FDI Watch
and growing footprint, the E-commerce
The cumulative impact of this is
market place has become an enigma for
that the marketplaces have usurped the
the retailers and policy makers alike. Dr
space meant for small retailers by turning
is registered as one of the sellers on the
Rashmi Das in her book, “E-com in India:
into proxy sellers. “It is ironical that the
web site of Amazon Seller (the 3rd entity).
Violations & Tax Avoidance” points out
marketplaces, meant to help smaller
Cloudtail is the largest seller on Amazon
that since inventory-based trading is not
sellers grow online have crowded them out
Seller. In FY 2015-16, it ended with a
permitted, to circumvent this rule, large
of not only e-commerce, but also out of the
revenue of Rs 4,591 crore, while Amazon
e-commerce platforms created multiple
brick-n-mortar world,” says Mr Mittal.
Seller posted a revenue of Rs 2,275 crore.
entities or associated with “Name Lending” companies through which they
The Structural Puzzle
started routing hot-selling stocks.
Experts explain that creation or adoption
In FY 2016-17, Cloudtail has posted revenue of Rs 5,706 crore while Amazon Seller has posted revenues of Rs 3,257
Mr Vikram Mittal explains that via
of a web of companies large e-commerce
crore. Cloudtail has reported a loss of
the ‘Name Lending’ companies, the
companies by-pass FDI rules and for tax
Rs 26.67 crore, and Amazon Seller’s
www.mymobileindia.com
Limelight
lead story
september 2018 | 51
Limelight
lead story loss is Rs 4,831 cr. With such a high
technology, employees and business
revenue, they pay no tax. And while FDI is
contract) to Flipkart India Pvt Ltd. Since
not allowed in entity operating on inventory
then, Flipkart has added several other
based e-commerce model but Cloudtail
entities. Flipkart Internet Pvt Ltd now
is essentially doing this. It is registered as
owns the domain name Flipkart.com.
one of the sellers on Amazon Services.”
Flipkart Internet does not sell products
(More on Cloudtail’s modus operandi can
itself. Its revenue comprises listing fees
be read in accompanying interview of
and other platform services provided to
Dr Rashmi Das.)
third-party vendors, including WS Retail.
Besides the above, Amazon arranges discounts to its customers by utilizing the
“If the goal can be achieved through existing laws, then maybe we should focus on that. For example, strengthening the ED to enforce the FDI policy and bringing in clarity on the FDI policy’s implementation would solve a lot of the issues” – Arjun Sinha, Legal Expert & Partner, Cantor Associates following process. “Amazon Wholesale India Pvt Ltd (AWIPL) will buy branded goods in bulk from a manufacturer of mobile phones, electronics, white goods, branded fashion etc. AWIPL will sell the goods to Amazon controlled sellers like Rocket Commerce, Green Mobiles at a discount and will book the resultant loss in its books. Amazon Seller Services will pay for marketing (print & TV advertisements), exchange offers, Zero cost EMIs and some
52 | september 2018
It is now being taken over by US retail giant
“Allowing limited inventory to e-commerce platform is not at all acceptable since they are only technology facilitators and nothing to do with inventory. If they are allowed to keep inventory, it will distort the basic fundamental of the policy” – Praveen Khandelwal, Secretary General, CAIT
Walmart.” To avoid payment of income taxes in India, the Bansals established their holding company in Singapore called as Flipkart Pvt Ltd (“FPL”) says Mr Mittal. The ownership of FPL largely rests with US-based hedge fund Tiger Global, Accel Partners, Naspers and the Bansals. Some of its entities registered in Singapore as 100 per cent subsidiaries of FPL are: Flipkart Marketplace Pvt Ltd, Flipkart Logistics Pvt Ltd and Flipkart Payments Pvt Ltd. These companies, in turn, hold stakes in Indian entities through a complex maze of companies. This was deliberately done to circumvent the ban on FDI in online retail in India. WS Retail is one of the most important pieces of the Flipkart puzzle says Mr Mittal.
part of bank offers and will book these
“With as little as Rs 90.50 lakh capital,
expenses in its books. Amazon Seller
WS Retail could achieve a turnover of Rs
Services will undertake all logistics related
13,921 crore in FY16 and got away by
tasks (including packaging, shipment to
paying a meagre sum of Rs 1.89 crore as
buyers, returns, liquidation of damaged
income tax!”
goods, compensation to sellers, cost of
WS Retail was owned by the Bansals
payment gateways etc.). All these expenses
until Sep 2012. They along with two of their
are booked in its books - against an average
relatives were on the board of WS Retail.
cost of Rs 250 per packet, only about Rs
In Nov 2012, Flipkart was forced to sell a
125 is recovered by Amazon Seller Services,
large stake in WS Retail to Rajeev Kuchhal,
thus influencing the price charged to the
former COO of OnMobile Global Ltd, when
consumers via this subsidy.”
the Indian regulatory agencies launched an
Similar route has been undertaken by
investigation into the company’s business
Flipkart to gain market share points out
relationship with WS Retail. Both the
Mr Mittal. “The flipkart.com was owned
Bansals and their relatives gave up their
by Flipkart Online Services Pvt Ltd (FOS). In June 2009, founders set up WS Retail
board seats too. After the PN-3/2016, Flipkart devised a
Service Pvt Ltd as the company’s consumer
new method under which it looked for some
facing entity and FOS was turned into a
Name Lenders who would form companies
wholesale cash-and-carry business. In
and through them the invoicing for goods
2011, FOS sold its entire business (brand,
would be routed. Out of several thousands
MYMOBILE
of brands registered on their web site,
already in place while it needs to focus
acceptable since they are only technology
database analysis showed five brands that
on enforcement. “Strengthening the ED
facilitators and nothing to do with inventory.
appeared frequently and also did not have
to enforce the FDI policy and bringing in
If they are allowed to keep inventory, it
much or no competition in their respective
clarity on the FDI policy’s implementation
will distort the basic fundamental of the
categories on Flipkart’s online marketplace.
would solve a lot of the issues. One also
policy. The term ‘bulk purchases’ currently
To avoid any direct linkages, Flipkart used
has to note that there are also several types
is ambiguous and as such needs to be
completely different brand names, which
defined and clarified. The e-commerce
have no correlation with the names of
companies should not be allowed to offer
their respective companies. For example,
any discount since they are not the owners
Superconnect is the brand name that
of inventory. Each e-commerce company
appears on Flipkart screen, but its company
should be duly registered with authorities,”
name is Shreyash Retail Pvt Ltd.
says Mr Khandelwal.
Given their size and dominance,
Amid this, the silver lining is that the
consumer activists and market watchers
government is looking at all issues with
have overwhemingly focused on
open mind. “The government has an open
operational practices of Amazon, Flipkart and Snapdeal but they should be seen as symptomatic of widespread malaise in this space.
Needed A Level and Fair E-Market Place Given such practices, it is no surprise that e-commerce market places were able to gain undue advantages over the conventional Indian retailers with ease and
“There should be a fair competition between offline and online trades. These trades must be given equal status” – Sudhanshu Pandey, Joint Secretary, Ministry of Commerce and Industry
in double quick time. It is also disheartening
mind regarding e-commerce policy and based on suggestions and inputs received from the stakeholders, the second draft of the e-commerce policy would be placed in public domain likely in next fortnight,” Mr Sudhanshu Pandey, Joint Secretary, Ministry of Commerce and Industry had recently stated while addressing a national convention of physical retailers. Mr Pandey had also raised some points to ponder. “Most e-commerce sites in India mainly sell imported goods due to
to note that a new era of democratic market
of e-commerce businesses that already
which local industries and products are
place which e-commerce platforms were
have a fair amount of regulation (even
impacted. What if some foreign investor
supposed to usher never really happened.
for e-commerce companies) - such as
said he or she is ready to pump in money
This certainly is a cause of concern and
insurance, transport or food delivery. Here
into a marketplace that specializes in
does not augur well for the long term
not only how the business is conducted,
goods that are produced locally?” In
interest of Indian economy. One really
but licences and permits required,
effect, what Mr Pandey was implying that
wished that the government and regulators
pricing and liability related issues are also
Indian needed to have laws that permits all
had been more proactive to check the
addressed by the sectoral regulations,”
kinds of healthy possibilities, rather than
malpractices and circumvention of FDI
says Mr Sinha. He also notes that as a
completely shutting the door for future
rules and regulations.
nation we need to identify the goals we
explorations. But the most comforting note
Thankfully, the rising concerns
want to achieve before bringing in new
by him was that he agreed on the need to
ultimately forced the government to set
regulations. “If the goal can be achieved
create a level playing field between online
up a committee at DIPT under Ministry
through existing laws, then maybe we
and physical retailers. “There should be
of Commerce, GoI to come out with a
should focus on that.”
a fair competition between offline and
concrete set of laws and regulation for
Praveen Khandelwal, Secretary
regulating e-commerce market place.
General, Confederation of All India Traders
The government recently gave the first
(CAIT) is quite categorical that new policy
We too hope that the new e-commerce
insights into its thinking and has invited
on e-commerce must not allow inventory
regime would be a more transparent,
suggestions. Arjun Sinha, legal expert and
based model directly or indirectly, partial
equitable and a really democratic space
Partner, Cantor Associates says that the
or via third party, at any cost.
for all stakeholders! n
government should first take a cue from
“Allowing limited inventory to
the several laws and regulations which are
e-commerce platform is not at all
www.mymobileindia.com
Limelight
lead story
online trades. These trades must be given equal status.”
With Inputs from Ramesh Kumar Raja & Nijhum Rudra
september 2018 | 53
Interview
lead story
“Amazon and Flipkart are in rampant violations of FDI rules” Dr Rashmi Das is author of the book, “E-com in India: Violations & Tax Avoidance”, which provides deep insights into the complex maze of e-commerce operations in India. Dr Das is also the Founder of Live Media and is the Editor of TelecomLive & InfraLive. Shelley Vishwajeet interacted with Dr Das to elicit her informed views on various aspects of e-commerce conundrum. Excerpts.... Do you believe that large online marketplace
undermining conventional retail or eking
e-com & traditional retail. It had a good
/platforms such as Amazon and Flipkart have
out an unfair competitive advantage, these
rationale. Therefore, while it allowed
been circumventing / violating laws and
are serious economic offences of multiple
certain things, it explicitly forbade others.
regulation related to e-commerce in India
dimensions.
PN3/2016 allows 100 pc FDI under
to gain undue competitive advantage over
Both Amazon and Flipkart have created
automatic route in marketplace model of
physical / traditional retail stores? Amazon
multiple entities to carry out their violations
e-com. But there is a rider. Sales volume
and Flipkart are in rampant violations of
and also to influence price. This is done
from a single vendor/group company of the
FDI rules. Both engage in unfair discount
both directly and indirectly through a
marketplace cannot exceed 25 pc of its
practices and have tax avoidance profiles.
complex labyrinth of companies that makes
gross sales. FDI is disallowed in inventory-
FDI violations are comprehensive. It
the clear assessment of price distortion very
based business model. However, in the
is happening both in the marketplace
difficult. Price is influenced through direct
real world, large marketplaces like Amazon
and inventory business regulations. The
price discounts (price drops), marketing
and Flipkart are running inventory-based
methodology for circumventing FDI
expenses (marketing campaigns, EMI,
operations. This, it has achieved through a
rules has three components - creation
exchange offers), logistics (packaging,
network of ‘controlled sellers’ and web-like
of fronts, name lenders and network of
courier, returns etc.), wallet cash backs
company structures. Prior to PN3/2016,
controlled sellers. So, this is just not about
and financing cost.
Cloudtail was the single largest seller for
Both Flipkart and Amazon involve
Amazon and WS Retail for Flipkart. Both
various intermediaries/support entities in
had an individual share of nearly 50 per
the chain to divide these discounts/losses.
cent on their respective platforms. Cloudtail
Ultimately heavy losses or very little profit
and WS Retail were the ‘Big owned sellers’.
is reported. Such practices carried on
Post PN3/2016, instead of single large
relentlessly have severely damaged the
sellers, both marketplaces have created
traditional retail sector.
smaller sellers, with the same amount of control that they had on the Cloudtail & WS
Dr Das, do you believe that e-commerce
Retail. By replacing big ‘owned sellers’ with
platforms have been particularly violative of
smaller ‘controlled sellers’, marketplaces
Press Note 3/2016, especially when it comes
have effectively nixed PN3.
to the circumvention of clauses related
Now let us consider a company structure
to B-2-B & B-2-C norms? Definitely
example. On Amazon Seller Services Pvt
so.PN3/2016 as government
Ltd, Amazon’s marketplace company,
policy arose in the context of
Cloudtail India Pvt Ltd is the largest seller.
bitter legal wrangles and
But Cloudtail is in effect an inventory-
was supposed to be a
based operation and an archetypical
balancer between
FDI violation format. Cloudtail is owned
fast growing
through an intermediary structure, called Prione Business Services Pvt Ltd. Prione in turn is owned 49 pc owned by Amazon and
50 | september 2018
MYMOBILE
51 pc by Infosys co-founder N.R. Narayana
Ltd buys branded goods in bulk from
power but while they access funds at 12-14
Murthy and some of his relatives through
manufacturers then routes them through
per cent, e-commerce companies access
Catmaran Advisors. Catamaran holds these
controlled sellers at a discount and books
it at very nominal rates. Physical retailers
equity shares in Prione as trustee of Hober
a loss. Flipkart Internet Pvt Ltd pays for
have been overwhelmed. PN3/2016 shows
Mallow Trust (HMT), the beneficiaries of
marketing, exchange offers etc while
that a good policy can be easily overturned
this trust are not known.
wallets like Phone Pe provide discounts
by bad and negligent implementation.
Amazon created this structure since
through cash backs.
the Indian regulation ignores FDI in the
In this manner, both companies heavily
What is your take on the first glimpse of
intermediary entity if “more than 50 per
influence price. They clock massive
the ‘New Draft Policy on E-commerce’? An
cent of the equity interest in it is beneficially
elaborate structure of a Think Tank, Task
owned by resident Indian citizens and
Force and nine sub-groups was created
Interview
lead story
for e-commerce policy making. Two-Three “Amazon and proposals stand out. First, the ED is to Flipkart influence price and be strengthened, a direct result of do engage in market distortion FDI violations and there is to be a separate wing in the Directorate this is just not the stance of the of Enforcement to deal with traditional sector but an accurate PN3 violations. Second, there is a proposal to introduce 49 pc statement of fact. This triad of FDI in inventory based B2C maximum turnover, no profitabilitymodel. Currently this is disallowed no tax and periodic infusions and seems to be a ploy to regularize the current violations of the e-commerce must be investigated”
Indian companies, which are owned and controlled ultimately by resident Indian citizens.” The beneficent ownership of this company is with Amazon. Mr Narayana Murthy and his relatives are name lenders. , they make no money on this operation, since Cloudtail booked a loss of Rs 30 crore and in signature Amazon style had zero tax liability. Particularly in high demand/high
selling items such as mobile phones, the
companies. This will become very
e-commerce platforms have been accused
controversial. Third, there is a proposal
by physical retailers of indulging in regular
that the restriction imposed on e-commerce
marketing malpractices and distorting the
turnovers because of discounted sales,
marketplace to not influence price of
market itself. Your take on this please! The
at the same time they bear nil tax liability
sale of goods directly or indirectly would
prevalence of a network of controlled-
because they book losses. And they receive
also be applicable to e-com marketplace
preferred sellers have ejected the smaller
periodic infusions from their overseas
group companies. This will be used to
sellers in the online domain. The physical
parent companies. This triad of maximum
show that PN3 was not applicable to e-com
retail business which is worth Rs 4,00,000
turnover, no profitability-no tax and
marketplace group companies and will
crore involving over seven crore retailers has
periodic infusions must be investigated.
become applicable in future. Again, it will
suffered substantial losses. Flipkart and
The Delhi High Court has recently directed
be used for regularising violations.
Amazon control inventory in the popular
the Enforcement Directorate to submit its
categories like mobiles, electronics,
findings on these practices.
kitchen appliances, branded clothes and
Technology is a big disruptor and change will always happen, even in market place
shoes etc and leave no space for small
What does the government / regulators need
/ market formats. Do you think, physical
sellers to participate in a gainful manner.
to do to create a level playing field between
retailers want a protection against something
So how does a regular marketing
E-retailers and Physical retailers? PN3/2016,
that is totally an outcome of technological
malpractice look like? Discounts to the
which is the present policy, takes care
advancements? Yes, change will happen
customers are arranged through a web of
of the level playing field concerns. It has
and it must happen but that process
companies. Amazon Wholesale India Pvt
adequate safeguards like disallowance of
has to be fair. The charges against
Ltd buys in bulk from manufacturers of
FDI in inventory, 25 per cent cap on sales
e-commerce companies are based on
popular categories and routes the goods
from one vendor on the online platform.
empirical data, they are neither conjecture,
to Amazon controlled sellers at a discount
Had it been strictly implemented, small
nor accusations levelled by competitive
and books a loss in its books. Amazon
retailers and MSMEs could have used
sectors. The conduct of e-commerce
Seller Services also pays for other services
these channels to sell across geographies.
companies is indeed a cause of serious
such as marketing and books these as
Physical retailers had also started forming
concern. n
expenses. Similarly, Flipkart India Pvt
clusters for enhancing their purchasing
www.mymobileindia.com
shelley@mymobile.co.in
september 2018 | 55
In focus
Trending
INR vs USD
Slugfest and its Impact on the Mobile Phones
The weakening of the Indian Rupee against the American Dollar has cast repercussion among the mobile manufacturers of rising import bills thus, they are mulling about the most likely price hike on the entry and mid-segment smartphones to sustain this economic jolt during the upcoming festive season.
T
he falling Indian rupee against
prices of mobile phones might rise in
the US Dollar has sent shock
mid of September, as INR 70 per USD
waves across the industry
is unsustainable to hold price increases
verticals; mobileis one of them,
any further. Not only the USD but, INR is
that has started to feel the pressure of this
also declining against the Chinese RNB in
economic slump. The mobile sellers in the
recent time.
country, especially the homegrown players,
“The mobile industry is already under
have echoed the ill effects of this decline
tremendous pressure with the increase
in the valuation of the Indian currency.
in cost of raw material and custom duty.
The prices of entry level and mid-segment
We are currently operating on very thin
mobile phones might go up in the coming
margin. With the strengthening of the dollar
days if the situation does not normalize
vs rupee, the pressure on bottom line has
soon. As the mobile manufacturers are
further increased. As a relatively new player
approaching the festive season of Diwali,
in the Indian mid-segment smartphone
the demand for the inventories will shoot
market, we are reviewing the impact of
up leading to the excess imports which will
the situation on the market place and will
ultimately affect the production cost to the
take a decision on pricing post that,” said
company. The same burden would have
Sanjay Kalirona, CEO and Director, COMIO
to bear by the buyers if the mobile phone
Smartphone.
makers increase the maximum retail/online
While most of the big vendors have SMT
price of their inventories which seems very
facility in India, most of the components are
likely at the moment after September. With rupee crashing to a record low against the US dollar, it is expected that
“With the strengthening of the dollar vs rupee, the pressure on bottom line has further increased. As a relatively new player in the Indian mid-segment smartphone market, we are reviewing the impact of the situation on the market place and will take a decision on pricing post that” – Sanjay Kalirona, CEO and Director, COMIO Smartphone
88 | august
2018
MYMOBILE
still imported from China, and thus remains
decibel marketing, cash back and buy back
highly vulnerable to currency fluctuations.
offers and multiple financing schemes and
And with vendors which operate on very
thus drive overall affordability.”
thin margins and are high volume churners,
Pankaj Mohindroo, Chairman of
might fall from their appetite of absorbing
theIndia Cellular and Electronics
this cost any further.
Association, the apex body of handsets
“Looking at the market scenario at the
makers in India,said that there has been
moment, with the increase of Dollar, which
some cushioning because of negligible
is even expected to rise further, the cost
CBU (completely built units) import into
incurred in mobile handsets will increase
India as significant value addition is being
and this will lead to an overall hike in the
done locally.
final cost of the handsets. Therefore, the
“There has been a decline of 6 to 8
impact of pricing on handset because of
percent in the Indian currency which was
the rupee tumbling will affect the overall
around Rs 64 to Rs 66 but, has now gone
market economy,” said Nidhi Markanday,
uptoRs 70 and above. Meanwhile, the effect
Director,Intex Technologies (India) Ltd. For all smartphone vendors, the upcoming festive season is very important. “Since a majority of the components are still imported, if the dollar prices continue to rise, it will have a definite impact on smartphone prices. Smartphone brands operating in the sub INR 20K price band will have to seriously look at increasing prices, since they operate with waferthin margins,” said Prabhu Ram, HeadIndustry Intelligence Group at CMR. Having said that, some vendors already have the inventoriesthat would last until September which means they would not need to increase prices but, if the situation persists beyond a certain point, they will have to re-think about the pricing. The industry experts believe that Premium smartphones should be able to resist increasing prices duringthe festive season, and garner maximum consumer interest through financing options; cash back offers, and aggressive promotional strategies. Upasana Joshi, Associate Research Manager at IDC India said, “July-October time is a very crucial one for all vendors as it leads up to the all-important festival season, which typically starts in September with online sales and remains for entire October up till Diwali. These vendors might try to wrap the price hike via aggressive high
www.mymobileindia.com
“July-October time is a very crucial one for all vendors as it leads up to the all-important festival season, which typically starts in September with online sales and remains for entire October up till Diwali. These vendors might try to wrap the price hike via aggressive high decibel marketing, cash back and buy back offers and multiple financing schemes and thus drive overall affordability.” – Upasana Joshi, Associate Research Manager at IDC India
“There has been a decline of 6 to 8 percent in the Indian currency which was around Rs 64 to Rs 66 but, has now gone upto Rs 70 and above. Meanwhile, the effect can be marginalized to an extent because local value addition has increased”
Trending
in focus
– Pankaj Mohindroo, Chairman, ICEA can be marginalized to an extent because local value addition has increased,” said Mr Mohindroo.Therefore, the net impact on the bottom line will range between 4 and 6 percent.“The hyper competition in the entry segment could be another reason to delaythe price hike,” he added. As per the latest research from IDC, the smartphone shipments reached to 33.5 million units in the second quarter of 2018, a growth of 20 per cent year-onyearbasis. The feature phone market saw shipments of 44 million units in the said quarter, a growth of 29 per cent over the year-ago period. n
haider@mymobile.co.in
september 2018 | 57
Trendz
market insight
The Huaweian Surge! Huawei breaks seven years dominance of Apple-Samsung to emerge as the second largest smartphone brand globally!
A
fter seven years of Apple-
Samsung dominance. Huawei achieved
at affordable price which is driving growth
Samsung dominance, Huawei
this by launching smartphones in the
in the overseas market. Honor, which is
became the top brand in a
premium segment and capturing the mid-
already strong in the e-commerce segment,
declining China market and
tier segment with its fast-growing Honor
is now adopting a multi-channel strategy
captured the second spot in the global
sub-brand. Huawei with its Honor brand
through branded stores in the South East
smartphone shipment rankings for the
is offering a broad and refreshed portfolio
Asia market. We expect store counts to
first time in a single quarter i.e Q2, 2018.
increase in the future.”
According to the latest research from
Commenting on the increasing trend of
Counterpoint’s Market Monitor service,
average selling price for major smartphone
global smartphone shipments declined
brands, Research Analyst, Shobhit
2% annually in Q2 2018. Top 10 players
Srivastava noted, “Major Chinese brands
now capture 79% of the market thereby
like OPPO, vivo, Huawei are now focusing
leaving 600+ brands to compete for the
on increasing their ASPs through gradually
remaining 21% of the market. The
upgrading their portfolio to higher price
weak smartphone demand is due
bands by bringing in features like Artificial
to a slow-down in developed
Intelligence, bezel-less displays, dual
markets like China, US and Western Europe where replacement cycles
cameras and with innovative industrial design and colors, materials and finishes in the affordable
are lengthening, said
premium segment. Brands
Counterpoint.
in the mid-tier segment now
Commenting on Huawei’s
launch multiple variants of the same
growth, Tarun Pathak Associate
smartphone with different storage
Director at Counterpoint
capacities, tempting customers to
Research, said, “Huawei had
spend more on a higher spec’d device.
a good second quarter in 2018
This also helps drive sales by increasing
as it shipped more smartphones
the portfolio breadth as well increased
than Apple to capture the second
margins by selling devices with a higher
spot in the global smartphone
price point.”
rankings, after 7 years of Apple-
54 | august 2018
MYMOBILE
Global Smartphone Shipments Ranking and Market Share – Q2 2018 Global Smartphone Shipments (Millions Units) 2017Q2
“Huawei achieved this (growth) by launching smartphones in the premium segment and capturing the mid-tier segment with its fastgrowing Honor subbrand. Huawei with its Honor brand is offering a broad and refreshed portfolio at affordable price which is driving growth in the overseas market” – Tarun Pathak, Associate Director, Counterpoint Research Market Summary
2018Q2
YoY% Growth
Samsung
80.4
71.6
-11%
Huawei
38.5
54.2
41%
Apple
41.0
41.3
1%
Xiaomi
23.1
33.0
43%
Oppo
30.5
29.6
-3%
Vivo
25.8
26.0
1%
LG
13.3
10.2
-23%
Lenovo (Includes Motorola)
10.8
9.9
-8%
0.5
4.5
782%
HMD Tecono
2.8
4.4
59%
Others
98.9
75.3
-24%
365.5
360.0
-2%
Total Global Smartphone Shipments (% Share)
2017Q2
2018Q2
Samsung
22%
20%
Huawei
11%
15%
Apple
11%
11%
Xiaomi
6%
9%
Oppo
8%
8%
Vivo
7%
7%
LG
4%
3%
Lenovo (Includes Motorola)
3%
3%
HMD
0%
1%
Tecno
1%
1%
Others
27%
22%
100%
100%
Total
Source : Counterpoint Research: Quarterly Market Monitor Q2 2018
• The top 10 brands accounted for 79%
volumes declined globally, the brand
of the smartphone volumes in Q2
posted a record second quarter in
2018.
India, regaining its top position in India
• Nokia HMD, OnePlus, Tecno, Xiaomi, Infinix and Huawei were the key fast-
smartphone market. • Samsung will be launching its Galaxy
growing brands for the quarter. Lenovo,
Note 9 flagship early to counter the
Gionee, Micromax and Sony registered
string of premium segment launches
the highest shipment volume declines
by its competitors and to gain some
in Q2 2018.
momentum before the launch of new
• Tecno entered the top 10 smartphone
iPhone in September. It will also focus
• Smartphone shipments declined 2%
market for the first time. Together
on launching newer models with high
annually to 360 million units in Q2
the three smartphone brands of
specs in each price segment, to counter
2018.
Transsion holdings (Tecno, iTel and
the growing competition.
• China’s smartphone market has declined
Infinix) accounted for over 9.4 million
• Huawei shipments grew 41% annually
continuously for the last four quarters,
smartphones shipped during Q2 2018.
in Q2 2018. The company managed
affecting the shipment growth of some Chinese brands like OPPO, vivo, Meizu
OEM Performance Insights
and Gionee.
• Samsung led the smartphone market
to be the fastest growing (21%) smartphone brand amid a declining China smartphone market and grew
• Chinese brands have continued
by volume with a market share of 20%
investing in countries and regions
in Q2 2018 even though it registered
• Huawei’s continuous efforts to expand
outside China to offset weak demand
an annual decline of 11% due to weak
in markets outside China has resulted in
in their home market. India, South East
sales of its flagship Galaxy S9 series
strong annual growth in Europe (+75%),
smartphones.
MEA (+67%), and in India (+188%),
Asia, Europe, Middle East and Africa being the key markets for expansion.
www.mymobileindia.com
Trendz
market insight
• Even as Samsung smartphone shipment
fully 71% overseas.
where its Honor brand retained its place
september 2018 | 59
Trendz
market insight
Smartphone Average Selling Price (wholsale) Growth by key brand 2017Q2
smartphone asp usd
2018Q2
annual asp% growth
28%
800%
30%
700%
25%
600%
20%
500%
14%
20%
16%
400%
15%
300%
10%
200%
“Major Chinese brands like OPPO, vivo, Huawei are now focusing on increasing their ASPs through gradually upgrading their portfolio to higher price bands by bringing in features like Artificial Intelligence, bezel-less displays, dual cameras and with innovative industrial design and colors, materials and finishes in the affordable premium segment” – Shobhit Srivastava, Research Analyst at Counterpoint Research
100% 0%
5%
0% Samsung
0% apple
huawei
older iPhone models.
xiaomi
oppo
vivo
premium segment by launching devices
• Second quarter Apple shipments remain
like the Find X and Nex. The aggressive
flat in China year over year. During the
expansion of these brands in markets
quarter, share of online sales for Apple
outside mainland China will be the key
grew both sequentially and annually
to growth as the home market reaches
due to comparatively higher discounts available online as compared to offline channels.
saturation levels in 2018. • LG registered 10.2 million smartphone shipments in Q2 2018. LG’s smartphone
• Apple had a slow quarter in India, the
shipments declined 23% annually due
third largest smartphone market globally.
to decreasing sales of its mid and low
It underwent changes in its distribution
segment smartphones in North and
strategy. Apart from this, its domestic
Latin America.
assembling is yet to pick-up pace, which
• Lenovo (including Motorola) captured
means the company is still relying on
the 8th spot with a market share of 3%.
imports for its sales in India. Apple had
While the Motorola brand registered
1% market share during the quarter, its
an annual growth in shipments, it was
lowest in recent history.
eclipsed by the decline in Lenovo-
• Xiaomi shipped 33 million smartphones, capturing 9% market share of the global smartphone market in Q2 2018.
branded smartphone shipments. • Nokia HMD captured a spot on the global top 10 smartphone shipments
• Xiaomi remained one of the fastest growing
ranking for the first time since its re-entry
brands (+43%) in Q2 2018, driven by
into the smartphone market. Nokia HMD
record shipment in India with 112%
has expanded its smartphone portfolio
annual growth. The brand’s shipment
with a series of launches in the recent
beyond China and India increased 186%
quarters, that helped the brand increase
annually in the quarter. in the top five smartphone rankings.
20%
its presence globally.
• OPPO and vivo were the fifth and sixth
• Tecno entered the global top 10
• Apple shipped 41.3 million iPhones
largest brands during the quarter,
smartphone shipments ranking for
during Q2 2018, up 1% compared to
capturing 8% and 7% market share,
the first time. Tecno, a major brand
the same quarter last year. iPhone X
respectively. OPPO recorded an annual
in Middle East & Africa, is positioning
remains the top seller for Apple during
decline of 3% while vivo registered a
itself as a smartphone-only brand in
the quarter. ASP’s fell marginally
growth of 1%.
some of the key countries including
compared to the previous quarter due to
• During the quarter, OPPO and vivo
the greater mix of iPhone 8, 8 Plus and
also expanded their presence in the
60 | september 2018
India. n team@mymobile.co.in
MYMOBILE
India Smartphone Growth Story Continues to Shine Amid global slowdown, Indian smartphone market grew at a healthy 20% in Q2!
A
ccording to the IDC India’s
shipments by offline heavy vendors on the
quarterly Mobile Phone
back of high decibel promotional activities
Tr a c k e r,
and channel schemes.
smartphone
India. Xiaomi remains the leader in the smartphone market with growing offline
companies shipped a total
The market, however, is seeing rapid
presence while maintaining dominance
of 33.5 million units to India during the
consolidation at the top end, as the top 5
in the online space. Xiaomi contributed
second quarter of 2018, resulting in a
vendors made up 79% of the smartphone
more than 56% of the shipments in online
healthy 20% year-over-year growth. IDC
market in 2Q18, marginalizing smaller
space, while 33% of its shipments went
believes that this is the result of a slew
brands� says Upasana Joshi, Associate
through offline channels in 2Q18.
of online exclusive launches and strong
Research Manager, Client Devices, IDC
www.mymobileindia.com
Trendz
market insight
In the online segment, Huawei with
september 2018 | 61
Trendz
market insight strong shipments of its Honor branded
Other online-focused vendors with
phones, climbed to the second position
online exclusive launches were OnePlus
with an all-time high of 8% share in online
with its new launch OnePlus 6, Realme
segment in 2Q18. “Huawei has had a
with Realme1 and Asus with Zenfone Max
stellar quarter worldwide moving into the
Pro series, all of which led to an annual
second position, toppling Apple. In India,
growth of 44% in the online channel
with a refreshed focus it has been able to
shipments and taking the online share to
grow its share in the online space in the
36% of the smartphone market.
last two quarters, on the back of several
Offline segment growth was driven by
new launches across price segments.
vivo which had strong shipments during
IDC believes Huawei should be seen as
the quarter on the back of high decibel
a serious long-term player in India market
marketing campaigns around new
with all the ingredients to challenge Xiaomi
launches like V9 including advertisement
and Samsung” adds Joshi.
campaign featuring popular movie star
Top 5 Smartphone Vendor Highlights
“The growing popularity of financing schemes in the offline channel across model portfolios by almost all vendors is driving affordability and thus pushing the overall smartphone ASP’s to a record high” – Upasana Joshi, Associate Research Manager, Client Devices, IDC India Amir Khan, title sponsorship in Indian Premier League cricket tournament and attractive booster schemes available for
Market share Q2 2017
channel partners. “The growing popularity of financing schemes in the offline channel across model portfolios by almost all vendors is driving affordability and thus pushing the overall smartphone ASP’s to a record high of US$167 in 2Q18 from US$157 in 2Q17,” adds Joshi. The premium end of the market (US$500+) grew almost two times yearover-year (YoY) mainly due to continued strong shipments of Samsung Galaxy S9 series and OnePlus 6, with OnePlus surpassing Apple to be the second biggest player in the US$500+ segment with a
Market share Q2 2018
62 | september 2018
share of 21% in 2Q18. The feature phone market remained
MYMOBILE
resilient with shipments of 44.0 million
Redmi 5A, Redmi Note 5 Pro, Redmi Note 5
units in 2Q18, seeing a growth of 29% over
and Redmi 5, together accounting for 26%
2Q17. Reliance Jio, the telecom operator
of overall smartphone shipments.
and the main driver of the 4G feature phone
Samsung:
Samsung
segment with its JioPhone range of phones,
remained at the second
remained the top vendor in the overall
position in the
feature phone market. However, the 4G
smartphone
feature phone market saw a slight decline
market with
of 10% QoQ with 19.0 million units. IDC
an impressive
believes that this drop is due to JioPhone
21% Year-over-year
inventory buildup from 1Q18.
(YoY) growth at the back of its
Reliance Jio, as an attempt for clearing
newly launched “infinity” series model
this inventory, recently introduced the
namely Galaxy J6. The brand continues to
“Monsoon Hungama” feature phone
see strong shipments of its successful low-
exchange offer and brought popular apps
end models – Galaxy J7 Nxt, Galaxy J2
like WhatsApp, YouTube on JioPhone. The
(2017) and J2 (2018), thus driving overall
2G feature phone segment continued to
volumes. The high-end segment (US$500
IDC India Forecast
decline further as local players struggle
and above) saw incremental demand with
IDC believes that India will remain the
for survival in this segment and segment
cash back offers and financing schemes
fastest growing smartphone market for the
is losing relevance due to the aggressive
across channels.
next few years but new brands will find it
push in the 4G feature phone segment by Reliance Jio. Xiaomi: Xiaomi maintained its leadership
vivo: vivo reclaimed its 3rd position,
the low-end segment and strong retailers connect.
increasingly tough to carve out a space.
as its shipments
“India will be
grew more than
the fastest growing
double from the
large smartphone
previous quarter,
market for the next
registering a
few years, making
strong 18% year
it a must for any
on year growth in
smartphone player
2018Q2. The hit
to be here. However,
models namely
with increasing
Y71, V9 and Y83
consolidation, it will
being the key
be difficult for any
volume drivers.
new brand to carve
OPPO: OPPO
a space here,” says
slipped to 4th
Navkendar Singh,
position, however,
Associate Research Director, Client
its shipments grew by 15% Year-over-year (YoY) in 2Q18 due to fewer marketing initiatives and absence of attractive offline channel schemes.
Devices, IDC India. IDC estimates the India smartphone market to continue growing in low double
Transsion: Transsion continued to be at
digits for the next couple of years. It says
the 5th position, as its offline focused Tecno
that second half of 2018 with multiple sale
branded phones grew by 26% followed by
events in the run-up to the Diwali festival,
position with its highest ever shipments
itel with 14% QoQ growth in 2Q18. The
will be even bigger with growing aggression
in a single quarter in 2Q18. The vendor’s
online exclusive brand Infinix grew by 45%,
by online players coupled with the sustained
shipments saw a growth of 10% sequentially
registering an overall 53% Year-over-year
relevance of offline channel and several new
and grew more than two-fold annually. Its
(YoY) growth for the company. Transsion’s
launches planned by key vendors across
four smartphone models captured the top
stability in the market can be attributed to
price segments. n
four slots in top models ranking, namely
successful channel management, focus on
www.mymobileindia.com
team@mymobile.co.in
september 2018 | 63
Exclusive
chief speak
“We are targeting the first time mobile phone users who will use 5K phone and going up for 20K” Couple of months back, Oppo’s subbrand Realme was launched with a wide range of features catering to the requirements of mid-segment consumers in India. It aims to offer competitive specifications at an affordable price. The brand claims to have sold over 4 lakh Realme 1 units in just 40 days of its launch, with the 3+32GB variant being completely sold out. Nijhum Rudra spoke to Madhav Seth, CEO, Realme about the various impediments in Indian smartphone market, the initiatives taken by the brand to break the barriers and its key focus areas. What are the challenges in Indian
is trying to provide latest technology at a
smartphone market? What initiatives are
very affordable price.
taken by your company to break down
Price is not the only strain in the market. In India, the consumers also look for good quality, good service
these barriers? An important impediment
What are the key focus areas of Realme?
in the Indian smartphone market is that
Our key focuses are very clear. It has three
with Realme 1 was we went with P60
consumers are not aware of their exact
aspects:
processor, which has AI capability to
and a complete product. What we did
requirement in the device and they
• Customers- What they want
control the temperature also, this is one
always opt for what they have offered
• Power (Technology)
of the biggest thing that people liked
before. Therefore, for a brand it is a
• Styles (Designs)
about the handset.
challenge to offer their exact requirement
• Price Point- It’s a big challenge for
and technology in six months of time.
us
What are the key technologies focused
We have to understand their pain points
We focus on these key points, because
on in your price segment? We go reverse
on what they need in the next three to
we know this youth we are trying to
calculation; we look that what the
six month. Although, consumers have
target, they want the best of everything
customers looking at that particular
become techier nowadays, they are not
in the budget they want. For example,
price. If a customer is looking at 10 k
aware of what to buy in what price. This
people who purchase a phone under Rs
phone, his important priorities will be:
is where Realme is stepping in to educate
10,000 always have expectations of Rs
• Camera
the customers of their requirements and
13,000-Rs 14,000 smartphone.
• Battery
64 | september 2018
MYMOBILE
• Processor
the back, does not mean
• RAM
the phone is good
• Performance
and this is what
• Design
we want people
This is how they do priorities all these
to understand.
things and we also prioritize all these
We always try to
features and design in the product
focus that rather
accordingly.
than giving two cameras with
What is your current marketing strategy? We are targeting the customers’ range, who is
13+5MP instead
teams in place, we try to reach
“Realme is trying to provide the combination of Camera and Technology to the consumer at the best price, that’s what we are going to do”
out all our customers, and already have customer service teams working in our office, who are replying all the online consumers, and we try our best to satisfy our consumer
Exclusive
chief speak
the first time mobile phone users, who will use 5K phone and going up to 20k. How Realme is different from its competitors in terms of quality? Every brand has same level of aspirations, to compete with the biggest brand, to give the best offers in the best price segment they try to do it. But, yes, having an aspirations and doing it are both the different things. We have an aspiration; we have done it and will continue to do it repeatedly. You can see our every aspiration bestowed in the product. What are your future plans? Our brand knows what consumers are looking for from Realme1 and we know what the technologies are coming in the future. Hence, Realme is trying to provide the combination of both to the consumer at the best combination price, that’s what we are going to do. Technology evolves every day, we will try and bring that technology into sub-20K. We want that consumer
of why I cannot give one camera with
should think that why they should go for
25MP, which will be a better camera.
Indian consumer wants peace of mind,
40k phone, when they can get everything
60% people don’t know why they need
what we are trying to do the same by giving
in sub-20k.
two cameras or three cameras. They don’t
the best price, best quality of the product
know about the bouquet effect or depth
and best service and this is all what we
effect, so this has to be get educated.
are doing. n
How much market share you have? Currently,
regarding their query.
one model with 40 days of launch we did 1.4 % is the overall market share in online
As a new brand, what are the challenges you
and offline put together.
faced in terms of Customer Service Teams and how do you handle it? We share the
What are your business models in terms
same DNA, what OPPO is having. Our
of products? One of our business model
brand is currently running through 500
is to educate the customers that why do
service centers of OPPO with the aim of
we need two cameras or three cameras?
offering services at the quickest.
If a phone has more than one camera
www.mymobileindia.com
We already have customer service
nijhum@mymobile.co.in
september 2018 | 65
In Conversation
face to face
“RCS and OTT business messaging is the next big thing in the future of A2P messaging” Route Mobile, an A2P messaging company that keeps sending you OTP during transactions, alerts you regarding your upcoming events, has new challenges with the advent of new technologies such as AI, Blockchain and Chatbots, especially in a huge market like India where data connectivity is still an issue. Rajdip Gupta, MD and Group CEO of Route Mobile Limited has his tasks cut out against these emerging enablers to provide safe, secure and encrypted solutions to enterprises and to the end users as well. He had a word with Haider Ali Khan on his application-to-person messaging platform. Excerpts: Route Mobile becomes the third party between
connects to the client’s database, gathers
We have created internal policies and
a customer and a service provider to facilitate
all the necessary information and responds
mandates because we have deployed
businesses. Is it still the trusted source over
to messages in an automated mode without
servers across key regions globally as we
the data-driven services? Keeping customers
any human intervention while ensuring
have global customers. Many analysts now
informed of transactional and promotional
security and integrity of consumer data
agree that a hosted cloud service is as secure
activities and constantly engaging in
through continuous encryption.
as any private IT and communications
communication can be challenging for
network.
many enterprises as these include key
Providing solutions to millions via SMS
factors like infrastructure cost, availability
requires huge data protection. At what levels
Is it the Machine Intelligence that takes care
of skilled resources and adherence to
do you take care of it and do you also store
of the billions of messages, voice calls and
regulatory data security requirements.
the personal data of the end users? Data
emails generated each day? What are the
Route Mobile addresses this concern
protection has always been one of the
chances of duplicity and threats involved
through its core messaging platform that
topmost concerns that make businesses
in it? A robust platform takes care of the
wary of passing the control of critical in-
billions of messages, voice calls and emails
house communication infrastructure to a
generated each day. A preferred interface
third party.
(API, HTTP, SMPP, Web etc) is used to
We are working with enterprises in
deliver specific message content to desired
US and UK since the last 6-7 years and
phones using message, voice or an email.
are already compliant with GDPR and
There is a high chance of duplicity and
international data privacy laws. We have
threats via unsolicited messages.
our own hosted infrastructure where all
An operator may face regulatory
the data is processed and we safeguard
action, lose monetisation due content via
clients’ data by restricting access and
unidentified sources, network overloads
encrypting as per terms to
and may even get blacklisted.
ensure data privacy. What is the scope of Blockchain, AI and Chat Bots in A2P business? With the evolution of the emerging technology trends like Artificial Intelligence, Machine Learning, Chatbots, Blockchainetc, we can further enhance customer experience and security. Technology such as AI, Blockchain,
50 | september 2018
MYMOBILE
Machine Learning and Chatbots will become the core foundation of communication along with cloud infrastructure, each with a high growth curve. Whereas, through Artificial Intelligence users will be able to interact directly with brands as well as will be able to conduct various activities like Bill payment, playing games, askingquestions etc. SMSCHAIN (Blockchain based
“We are working with enterprises in US and UK since the last 6-7 years and are already compliant with GDPR and International Data Privacy Laws”
for all SMS supervision and control requirements. It safeguards the network and helps optimize revenue flow while at the same time enhancing your customers’ experience by reducing unsolicited messages. We have good infrastructure, quality connections and 24x7 monitoring via a dashboard that keeps the network load in check and ensures a seamless flow of
technology), will help aggregators minimize the cost of service delivery. Route Mobile is working towards its vision of simplifying communications. I think, in the coming few years the technology will be based on Artificial intelligence, Machine learning, Chatbots, Blockchain etc.
In Conversation
face to face
Be it an AI or Blockchain or machine learning based products/services, Chatbots, Business RCS we are currently working on all.
electricity. The problem is the metros are
traffic across networks.
Route Mobile’s research and
well developed than tier two cities and we
development team is actively working
need to have the infrastructure to match
Will there be an alternative to the SMS while
on each of these emerging technologies
with the surge in the population. A large
completing an online/offline transaction?
to make the process of messaging
telecom operator is doing great stuff by
SMS is still the most convenient channel
more interactive, more engaging, more
bringing 5G and LTE based technology
for the consumers and considered to be
enriching, helping enterprises driving
but, how many people have LTE based
the most effective and efficient marketing
better monetisation opportunities.
devices right now? I think India will take
tool. Text message was always there even
another year or 2 to be a complete 100%
when there were no 2G/3G facilities
Digital.
available. Besides sending promotional
Your businesses have grown manifold with the surge in mobile devices in India. What
and transactional messages, SMS has
are the differences you have observed in
What is the way ahead for Route Mobile
multiple languages feature, which helps
Indian users and the rest of the world? Route
moving in tandem with the emerging
the brands to reach their target group
Mobile enables different enterprises to
technologies to secure the end to end
easily irrespective of their languages.
reach their target audience via messaging,
communication and at the same time
There are alternatives that can be
voice and email, and now we are taking
reducing the network load? With our own
looked at instead of SMS. However, that
communication to the next level. We are
hosted infrastructure, we process all the
will require data/Internet connection and as
very focused on our vision is to simplify
data generated by most of our products
per the source, only 50% of the population
communications and bring best in class
from India at our India data centers or the
in India have the internet connection
products and services for enterprises to
client premise itself. We safeguard clients’
which means that in the absence of data
prosper locally and globally. Our clients
data by restricting access, encrypting as
connectivity, communication won’t be
include some of the world’s largest and
per terms to ensure data privacy. For
possible. This is the major reason why most
well-known organisations, including
e.g, in the case of our BFSI clients, we
of the OTP messages or alert messages are
a number of Fortune Global 500
go through routine audits to safeguard
sent through SMS only. However, RCS and
companies.
data and protect privacy which is utmost
OTT business messaging is the next big
India will take time to be 100% digital.
critical. Hence we are already compliant
thing in the future of A2P messaging. But
If we go out of Mumbai, there are areas
with the important points of the India Data
again, widespread adoption will take time
where we still have 4 hours electricity
privacy laws.
in India. n
cut. The POS will not work without
www.mymobileindia.com
We have our own firewall solution
haider@mymobile.co.in
september 2018 | 67
Tried & Tested
burntest
Vivo NEX
Makes Concept into Reality
P
ost the launch of X21, Vivo has come up with its one of the
most elegant, futuristic and brilliant smartphone till date which was introduced in the market by the name of Vivo NEX. The smartphone looks and feel gigantic on the first sight. The Vivo NEX boasts on the motorized sliding front camera module which comes out from top each time you wants to click a selfie. Here is the review for our dear readers to know about this new trendsetter from Vivo.
Design The new Vivo NEX in terms of look has an appealing look and aesthetic feel when held in the hands. Despites its big size the phone is easy to hold and operate thanks to the curvy body edges. The phone is not that light which is mainly because of its heavy composition but there is no issue in handling the phone or while carrying it around. The front fascia of the phone is completely dominated by the screen and the front camera is also not on the display which we mainly find in most of the smartphones. It uses screen soundcasting
68 | september 2018
MYMOBILE
technology for the calls. The
with sheer power which is
innovative and have never
rear camera sensors of the
rear side of the phone has
provided by its latest powerful
been seen before which is
phone are of 12MP and 5MP
vertically placed dual camera
processor which is Qualcomm
like a robotic camera which
respectively with an aperture
sensors. The fingerprint sensor
Snapdragon 845 with 8 octa-
automatically pops up from
of f/1.8 and f/2.4. The images
is on the display which we
core and GPU Adreno 630.
the top side of the phone
captured are extremely well
have previously seen in the
There is no application which
and it looks really amazing.
detailed and there is no
Vivo X21. The new Vivo NEX
the device cannot handle
The selfie camera is of
graining effect even when you
has ditched the face unlock
be its games multitasking
8MP but don’t get confused
zoom in. You can click images
feature which is quite odd to
and you can literally play
by the megapixel size of the
in different aspect ratio and
see in phone of such flagship.
two games at the same time
phone because the selfie
can shoot videos in 4K quality
At the left side of the phone
by minimizing one and the
camera has brilliant image
as well.
lies a dedicated button to
device won’t get slow down
trigger Goggle Assistant. The
even when the second game
right side of the phone has
is running in the background.
power button and the volume
The device does not seem to
rockers. The bottom side of
get heated at any occasions
the phone is sporting Type-C
and there is no lag in any
charging port, hybrid SIM tray,
applications.Vivo NEX has
and mono speaker. The top
an impressive RAM size as
side of the phone is sporting
well which is of 8GB and with
the 3.5mm headphone jack
such RAM you can take on
and pop up selfie camera.
any application and still your
Display
device will be at its normal
verdict Looks
10 /10
Cameras
09 /10
Performance
09 /10
Battery
10 /10
Value For Money
09 /10
Gigantic, Futuristic Quite Impressive Heavy Duty Marathon Worth It
OVERALL
94%
Battery The new Vivo NEX is full of power and it is evident in its battery as well which is of 4000mAh. The battery can last throughout the day easily with just a single charge. The phone has Dual Engine fast charging tech which boosts up the charging speed.
state without even getting
Conclusion
The new Vivo NEX has a huge
warmed up a bit. The RAM
The Vivo NEX clearly
6.59 inches Super AMOLED
together with the processor is
scores on the innovation to
capacitive touchscreen. The
the perfect combination which
fingerprint sensor has been
you like to have in your phone.
embedded on the screen
The ROM size of the phone is
which is the NEXt step
impressive as well which is of
towards innovation. The
128GB and with such internal
display is solely dedicated
storage you don’t need to
to the screen space with
expand your memory further
bezel less panel and with
but if you wish to expand
delivering capacity. The selfies
which is quite ambient
no notches. The phone
then it could be done by
are extremely clear with crisp
and attractive, exceptional
has amazing resolution of
sacrificing one of the SIM slot.
quality and there is no detail
camera performances, great
1080x2316 pixels. The
The operating system of the
which seems to go missing
execution on top of a bigger
display provides so much
Vivo NEX includes FunTouch
while capturing the selfie.
battery power.The screen
space that it feels like a mini
OS v4.0 which is based on
The selfie camera has an
soundcasting could have
tab with so much screen size.
Android 8.0 Oreo.
aperture of f/2.0 and also it
been better and there’s scope
has various modes to allow
for improvements in the in-
you to click selfies like
display scanner as well.The
The screen is very well visible
PROS Design, Camera
Cons No Face Unlock
(For detailed specifications, please refer to My Guide)
break the monotony in the industry. The pop up front camera and the in-display fingerprint scanner combines to give a truly innovative and futuristic smartphone of 2018. It has huge display
in sunlight as well and the
Cameras
contents could be seen very
The camera of the phone is
Panorama, Face Beauty,
only thing it has to worry about
easily on screen due to the
one of the main attractant of
Portrait and others. The selfie
is the price. The Vivo NEX is
adaptive brightness feature of
the phone just like any other
camera needs extra precaution
available at Rs 44,990 and
the phone.
Vivo phone which is driving
because while going back
looks a much better option
attention of the users towards
the camera can take dust in
when compared to Oppo Find
itself. The selfie camera of
the phone which will cause
X at around 60K. n
the phone is something very
issues further. The dual
Platform The new Vivo NEX is loaded
www.mymobileindia.com
Tried & Tested
burntest
haider@mymobile.co.in
september 2018 | 69
Tried & Tested
burntest
Oppo A3s
Huge Battery and Notch at an Affordable Price
O
ppo has
highlighted by its rear panel
lies the selfie camera. At the
A83 and Oppo A83 Pro which
unveiled a new
which has an elegant cover
left side of the phone lies the
is quite disappointing to see
smartphone,
with light reflecting surface
volume rockers and a SIM
in a budget range smartphone
Oppo A3s, eyeing
and reflects shadow from
tray capable of holding dual
but the new Oppo A3s has
to strengthen its budget
different angles. The body
SIM cards and a microSD
compensated well for its
range segment with this latest
of the phone is prone to
card at the same time. The
lack of fingerprint sensor by
launch. The new Oppo A3s
smudges whether the screen
right side of the phone is
installing face unlock mode
has been designed to deliver
or the rear panel. The rear
sporting a power button. At
which I personally found very
all round performance within
panel of the phone is sporting
the bottom of the phone you
quick and accurate while
an affordable price range. In
dual camera sensor placed
can sport a speaker grille,
testing it.
our review we will cover all the
horizontally and just right next
micro USB port and a 3.5mm
pros and cons of this latest
to the sensors lies the rear
headphone jack while the top
Display
launch by the Oppo.
LED flash. The rear panel of
of the phone is completely
The display of the new
the phone is sporting the logo
blank.The new Oppo A3s has
Oppo A3s is one of the main
Design
of the phone in the centre of
ditched the fingerprint sensor
highlights of the phone
The new Oppo A3s is eye
the rear panel. The front side
which we even saw in its
because in budget range
catchy smartphone with
of the phone is dominated
previous launches like Oppo
it is extremely rare to get a
glossy unique design. The
by the impressive 6.2 inch
6.2inch super full screen. The
beauty of the phone is mainly
display and above the display
display has even impressive
70 | september 2018
MYMOBILE
verdict Looks
09 /10
Cameras
07 /10
Performance
07 /10
Battery
09 /10
Value For Money
08 /10
Attractive Not As Expected Maintains Decency Lasts Long Could be an Option
OVERALL
80%
aspect ratio which you won’t
in any of the processes. The
daytime. While zooming,
find in many budget range
device do seems to get up
the autofocus gets little off
smartphone, i.e. 19:9, which
heated a bit but not that much
balance and you have to
is offering wide angles and
alarming and it is resolved
keep your hands steady while
PROS
more screen space. The
quickly. Gaming experience
clicking the images. There was
Battery
adaptive brightness of the
is good as well but the device
graining effect noted while
screen adjusts itself very
won’t be able to run big games
clicking the images at night,
well according to the lighting
with high graphic and RAM
the LED flash plays it part
conditions and the screen
demand because the phone
well by providing sufficient
color is well adaptive as well
offers 2GB of RAM only. The
brightness to lighten up
with adjusting itself from
RAM size of the phone did
the surrounding. The selfie
with such battery power you
cooler to warmer temperature.
not impress us too much but
camera is of 8MP with an
won’t run out of power shortly
The notch of the screen can
it worked fine in sync with the
aperture of f/2.2 and the
as it can withstand all the
also be made to hide by going
processor. The internal storage
selfie camera is decent as
processes throughout the day
full view display. The display
of the phone is of 16GB which
well. The new Oppo A3s has
providing entertainment and
has screen resolution of
I personally find could have
AI beauty 2.0 selfie camera
still will have some power
720x1520 pixels.
been improved and made
and it will for sure drive the
left in the tank. The charging
32GB but still it is decent
attention of the selfie lovers
speed is moderate and while
Platform
Cons No Fingerprint Sensor
(For detailed specifications, please refer to My Guide)
size to store all the necessary
as it delivers better selfie
charging the device does
The new Oppo A3s runs on
applications and the files and
than most of the budget
seems to get warmed up a
Android 8.1 Oreo. Oppo A3s is
the storage can be further
ranged smartphone. The
bit which is normal in any
providing newest design with
expanded with the help of
selfies captured at night are
smartphone when they are put
the new ColorOS 5.1 brings
microSD card.
averageand the phone lacks
on charge.
forth a brand new UI system and operation interface. The
Cameras
effect of latest OS is clearly visible with comfortable and
front LED flash which is being compensated by screen
Conclusion
The Cameras of the Oppo A3s
flash which works okay to
The Oppo A3s is an all-round
are good and in budget range
helps you take nice selfies in
performer which shines
soft feel while carrying out any
section the phone could be a
unfavorable lighting condition.
mainly on vivid display and
operation.The new Oppo A3s
choice if you love to dual lens
The AI beauty 2.0 has
in battery department. The
has Qualocomm SDM450
with decent picture qualities.
capability of adjusting itself
processor and the camera
octa-core processor clocked
The phone has dual rear
uniquely for each person who
aren’t upto the mark but, not
at 1.8GHz. The processor
camera sensors one of 13MP
clicks selfies from Oppo A3s.
disappointing either. Available
of the phone is efficient and
with an aperture of f/2.2 and
capable of delivering good
other is depth sensor of 2MP
Battery
performances. The processor
with an aperture of f/2.4. The
Oppo A3s has impressive
amongst Realme 1 and Asus
allows multitasking with ease
rear camera of the phone
and powerful non-removable
and we did not find any lag
delivers good images during
battery of 4,230mAh and
ZenFone Max Pro M1. n haider@mymobile.co.in
www.mymobileindia.com
Tried & Tested
burntest
at around Rs 10,990, the Oppo A3s makes an option
september 2018 | 71
Tried & Tested
burntest
TECNO Camon iTwin Shines on Battery and Design
T
ECNO, the
smartphone. Previously, we
offline brand
did review Camon iClick too
beautiful body design with tall
of the phone is dominated by
of Transsion
which was also a decent
and broad screen and curvy
the 6 inch display with selfie
Holdings has
smartphone in its category.
edges which are making the
camera and front LED flash
come up with another
We will find out how the new
device easy to operate. The
on top of the display. At the
smartphone in the budget
Camon iTwin performs on our
phone has used plastic body
back side lies the dual rear
segment under the aegis of
parameters.
which is keeping the weight
camera sensors assisted by
of the device light. The phone
the LED flash. The fingerprint
has premium and solid feel
sensor is also at the rear side
when held. The front fascia
of the phone and is very quick
its Camon series, iTwin, to lure buyers to experience
Design
photography with this new
The new Camon iTwin has a
72 | september 2018
MYMOBILE
in response. The top of the
of 3GB which is sufficient
capabilities and at the same
LED flash which helps to
phone is blank while at the
to let you indulge in multi-
time keeping the device in
fulfil unfavourable lighting
bottom of the phone lies the
tasking without any lag
its neutral state when used
conditions but, ends up giving
micro USB Port, speaker grille
in the applications. The
judiciously. The smartphone
hazy images which are either
and a 3.5mm headphone
RAM size also provides you
manages the daily apps quite
over exposed or dull.
jack. The left side of the
comfortable and satisfying
efficiently but, it tends to
phone is sporting SIM tray
game experience as well
stutter while handling PUBG
which is capable of sporting
verdict
dual SIM and a microSD card at the same time. At the right side of the phone
Looks
08 /10
Cameras
08 /10
Performance
Simple and Sober
Battery
and heavy graphics games and
The TECNO Camon iTwin has
generates heat in the process.
powerful battery of 4,000mAh
Cameras
which is adding to the advantage of the device. The
The new Camon iTwin has
battery can last throughout
07 /10
dual rear camera sensor which
the day with a single charge if
includes 13MP primary sensor
the device is used moderately.
with a wide angle and aperture
The phone heats up a bit while
of f/2.0, 80 degree FOV lens.
charging. The charging speed
The secondary sensor is a
of the phone is moderate as
depth sensing sensor of 2
well and charges the device
Megapixel. The rear camera
at good charging rate. For a
allows you to choose the ratio
moderate user it can go upto
Camon iTwin is sporting a
size of the image like ratio
two days in a single charge.
6 inch HD+ IPS Full View
size of 1:1, 4:3, 16:9, and
lies the volume rockers and a power button.The phone has
Did Well in Daylight
added the face unlock security
Complacent
feature as well to strengthen
Battery
09 /10
Value For Money
07 /10
the privacy and misuse of the device from an unrecognized individual.
Huge
Too Many Choices
OVERALL
78%
Display Display and an aspect ratio
PROS
of 18:9 which is providing
Battery
wide viewing angles and
Cons
18:9. The images captured
Conclusion
Dated Processor
are well detailed and are in
The new TECNO Camon
crystal clear quality while used
iTwin has some good features
in daylight. The night shots
such as full view display, face
are noisy despite the fact that
unlock,huge battery, and latest
the camera uses LED flash to
OS but lags on the processor
brighten up the surroundings.
front as the smartphone
the screen resolution is of 720x1440 pixels.The display has smart features as well
(For detailed specifications, please refer to My Guide)
like adaptive brightness, eye care giving comfort to your
where it can run moderate
The phone also has AI Auto
houses an entry level chipset
eyes reducing the light stress
games comfortably. The
Scene Recognition feature as
which was highly undesirable
produced by the screen.
ROM size is of 32GB which
well. The selfie camera is of
at this price point. Given the
The screen has 2.5D curved
is decent amount of storage
13 Megapixel with an aperture
point that the brand majorly
glass which is guarding the
space and can be further
of f/2.0 and has various modes
operates in the offline market
screen from any damage. The
expanded with the help of
to choose like Panorama
gives it an extra bit of cushion
colours produced are vivid and
microSD card.TECNO Camon
mode, Beauty mode. You
against the competition that
punchy.
iTwin has chosen quad-core
can select the aspect ratio
is there on the online front by
Qualcomm Snapdragon
before clicking image with
Xiaomi, Honor and Asus. It is
425SoC processor to deal
the selfie camera as well.
available at Rs 11,499 in the
The new Tecno Camon iTwin
with the processes and the
The selfies captured during
offline markets but will have
runs on HiOS v3.2.0 on
tasks assigned and has CPU
daylight are well detailed and
to compete with Redmi Y2,
Android 8.0 Oreo providing
with four cores clocked at
the images captured at night
Honor 9N and Asus Max Pro
various smart features.The
1.4GHZ. The processor and
are not upto the expectations.
M1. n
Camon iTwin has RAM size
the RAM exhibits nice working
There is advantage of front
Platform
www.mymobileindia.com
Tried & Tested
burntest
team@mymobile.co.in
september 2018 | 73
Tried & Tested
burntest
Comio X1
An Attractive and Compact Budget Smartphone
C
omio has
review, let’s find out the
view HD display and above
nano-SIM cards and one
launched the
performance of Comio X1 for
the display lies the 8MP selfie
microSD card at the same
predecessor
your reference.
camera with flash. The back
time. The power button is just
side of the phone is sporting
below the volume key on the
of X1 Note
called the Comio X1 with
Design
the rear camera sensor.
right. At the top of the phone
full view display to cater its
The new Comio X1 has
The rear camera is assisted
lies 3.5mm headphone jack
own expanding market in
compact and light weight
by LED flash and below
and the bottom of the device
India. The Comio X1 has
design, with red colour back
the camera sensor lies the
is sporting micro USB port
basic features of the day in
panel which looks interesting
fingerprint sensor. The new
and two speaker grilles.
the budget segment to gain
and has curvy edges around
X1 has Face Unlock security
traction in the offline market
the corner which all together
mode as well which works
Display
for the brand. Previously,
makes the device looks
fine but needs improvements
Comio X1 has an impressive
the X1 Note did quite well
beautiful and at the same
as well. The right side of the
5.5 inch HD+ Full View
for the company due to its
time making it easy to hold.
phone has the volume rockers
Display with an aspect ratio
glossy design and more than
The front fascia of the phone
while on the left it has the
of 18:9. The display has the
six inches of display. In this
is dominated by 5.5 inch full
SIM tray which can hold two
option of manually enabling
70 | september 2018
MYMOBILE
the colour temperature which
do get warmed up otherwise
adjusts itself in accordance
normal games runs causing
with the temperature. The
no changes in the functioning
screen offers wide viewing
of the device. Comio X1
angles and with such big
has fair amount of internal
screen you can easily
storage of 16GB which is
enjoy any game or can
mostly found in budget range
have satisfactory viewing
smartphones having the
experience. The display
same combo of 2+16 variant.
verdict 08 /10
improvement as compared
Cameras
08 /10
to X1 Note which was having
Performance
07 /10
The phone charging speed
Battery
07 /10
Value For Money
08 /10
heat while charging or while
76%
too much of watching video
Compact and Light Shines in Daylight For Daily Tasks Needs Improvements
has screen resolution of
The internal storage can be
720x1440 pixels which is
expanded further with the
quite ambient. The screen is
help of dedicated microSD
OVERALL
protected by Dragontrail glass
card slotupto 128GB. Comio
which can withstand minor
X1 has near stock Android 8.1
damages.
Oreo operating system which
Platform
The company has done an
Looks
Attractive Option
is an advantage to it.
last for a day of normal usage.
a battery of 2,900 mAh cell. is moderate as well.The smartphone does generate being onto calls for long and content as well.
Conclusion PROS Design, OS
Cons Could be the Battery
As we have said that the Comio X1 is the predecessor of Comio X1 Note, it has few
Comio X1 has quad-core
Cameras
MediaTek MT6739 processor
The new Comio X1 sports an
with four cores. The processor
8 megapixel selfie camera
functions quite well, keeping
with flash and has an aperture
the functioning of the device
of f/2.4. The selfie camera
13 MP with flash. The rear
compact which I really
in check. While testing it
of the phone delivers clear
camera delivers clear images
liked about it. There are
was found that the processor
images every time you turn
taking into detail every aspect
improvements on the battery
has average speed while
up the camera to click a
of what you are trying to
and the OS level.The design
multitasking not that fast.
selfie. The advantage of the
capture. The shots captured
remains an attractant in
There were no other issues
selfie camera is that it has
during daytime are in good
Comio X1 at Rs 7,499. We
observed while switching
front LED flash which allows
quality. The rear mode has
could not say that it needs
between apps. The processor
you to take selfies clearly
Light trace mode which offers
improvements as the company
is supported by 2GB RAM of
even in dark. There might be
great advantage while clicking
already has the Note variant
the device which is providing
some occasions where some
pictures at night.
of it. Yet, there are scope for
the power to deal with any
graining effect can be seen
task. The game support of the
when the front LED flash
Battery
game is quite moderate as
comes into play but mostly
The new Comio X1 has 3,050
3 cities that demand huge
well and in case you turn to
it is not observed. Comio X1
mAhbattery power which
battery backup. n
play big games then the phone
has rear camera sensor of
sufficient enough to make it
www.mymobileindia.com
Tried & Tested
burntest
(For detailed specifications, please refer to My Guide)
noticeable changes as well. The dual rear lens set up is missing, the screen and the body size has become
improvements in battery as the brand caters to Tier 2 and
team@mymobile.co.in
september 2018 | 75
Tried & Tested
burntest
LAVA Z61
A Nice Beginner with latest OS
L
AVA, the
OS. Yet, we have to check this
around the phone. The new
of the phone has the 5.45
homegrown
new smartphone from LAVA
LAVA Z61 has a reasonable
inch screen and above the
handset maker,
as how does it behave when
weight as well which allows
display lies the selfie camera
has a new
put to test.
you to use the device for
and the front LED flash plus
long time. The phone has
the notification LED as well.
compact size and it fits
The rear panel of the phone
offering in the entry segment called the LAVA Z61. The
Design
smartphone boasts on some
We have got the Gold variant
perfectly in your hand with
is removable and you have
tried and tested features
of the phone and it looks
every corner of the screen
to remove the back panel
currently available in the
beautiful with its golden back
within the reach of your
to fit the battery because
market today, such as latest
panel and the rim which runs
fingers. At the front side
the battery is removable in nature. After removing the panel you can spot the SIM slots and a dedicated slot for a microSD card to extend the internal storage. At the back side lies the rear camera and alongside lies the LED flash. The top of the phone has 3.5mm headphone jack and at the bottom of the phone lies the micro USB port. The power button and the volume rockers are lying at the right side of the phone while the left side is blank. The speakers of the phone are lying at the back side of the phone which is quite strange to see because most of the phones nowadays place the speakers at bottom of the phone so that when kept at rest the sound of the phone won’t get distorted. The phone has no fingerprint sensor or face recognition feature for security purpose.
Display The new LAVA Z61 issporting a 5.45 inch HD+ Full Screen Display. The display is neither too big nor too small and you can have comfortable experience of engaging in any
76 | september 2018
MYMOBILE
Tried & Tested act on the screen. The screen
is of 5 Megapixel and it does
don’t want to restrict yourself
and files. The internal storage
provides wide viewing angles
a decent job. The selfies
with selfies captured at
can be expanded further with
which is mainly attributed to
captured are well clear and
daytime only.
the help of microSD card.
its 18:9 aspect ratiodisplay
sharp during daylight and at
format. The display has
night the quality seems to go
Platform
Battery
adaptive brightness mode
down a bit. The front camera
The new LAVA Z61 has the
The new LAVA Z61 has
which adjusts itself with
has a front LED flash which
latest operating system which
a removable battery of
the brightness level of the
can attract the attention
is Android 8.1 Oreo with
3,000mAh. The battery for
available light. It has light
because it enables you to
Lite V1.0 Star OS version.
sure can last throughout the
Night Light mode which
click selfies when the lighting
The phone is offering 1GB
day of it is used moderately.
makes the display to look at
conditions are not favorable
RAM (Go Edition)which is
The company has provided
and to read in dim light. The
and at present the selfie trend
enough to handle lighter
1.5A fast charger with the
display is protected by Corning
is all around so you better
applications but when it
phone to charge the phone
comes to big applications
quickly. While charging the
the phone does not perform
phone does get heated up but
07 /10
efficiently. The phone could
after achieving an optimum
08 /10
have supplemented 2GB of
percentage it tends to get
RAM and the lack of RAM size
cool.
Gorilla Glass which is making
verdict
the screen immune to any minor fall or scratches.
Cameras
The new LAVA Z61 has quite good camera power. The
Looks Sleek
Cameras
Upto Expectations
Performance
07 /10
Battery
08 /10
is clearly evident when you open any app like the camera
Conclusion
application takes
The new LAVA Z61 is for the
time to launch itself and
beginners. Do not expect it
when you try to switch
to take away your breath,
between the rear and front
instantly.Those who want an
camera the phone takes time
upgrade from feature phone
but this can be overlooked
to adjust to the command.
can opt for it but, there are
because the LAVA Z61 will be
One could enjoy normal
numerous viable options
a pleasing experience overall.
games like Candy crush,
available in the market as
The shots captured at night
Subway Surfer but, the
well at around Rs 5,750. Yet,
continuous use does heat
it has camera to satisfy the
with clear images and you can
up the phone. The internal
amateurs, latest OS, which
spot graining effect especially
storage of the phone is of
is an advantage to it and a
16GB which can be used to
sustainable battery. n team@mymobile.co.in
phone has an 8 Megapixel rear camera which delivers clear images during daylight but when you zoom in the quality might get distorted as you can easily spot graining effect
from the rear camera areokay
when the LED flash comes into play. The selfie camera
For Normal Usage Lasts a Day
Value For Money Nice Starter
OVERALL
PROS Latest OS
07 /10
74%
Cons RAM
(For detailed specifications, please refer to My Guide)
www.mymobileindia.com
store all the necessary apps
september 2018 | 77
Tried & Tested
burntest
Honor 9N
Premium Design and Impressive Lens To Impress Budget Buyers
“B
eauty
mirror rear panel to drive the
side within the reach of the
within
attention of the users. The
fingers making the device
Reach”
device is light as well and
easy to unlock and operate. At
Display
that’s what
has compact size with curvy
the left side of the phone lies
The new Honor 9N is sporting
you can call the latest launch
body edges which is making
the hybrid SIM tray which can
a very compact display size
from Honor which is Honor
the device easy to hold and
hold either two SIM cards at a
neither too big nor to small
9N. The company seems
operate easily without putting
time or a SIM card and
which is 5.84 inch and
to strengthen its budget
any strain on your hand or on
a microSD card. The top of
having notch on top which
range section even more by
your fingers. The rear panel
the phone is completely blank
you can hide by changing
launching the latest Honor
of the phone is very elegant
while at the bottom of the
display setting. The 5.84 inch
9N. Previously the company
to look at and is sporting the
phone you can sport a
display is full HD+ IPS with
has delivered some brilliant
dual rear camera sensors
3.5mm headphone jack,
an aspect ratio of 19:9 which
power packed smartphones
placed horizontally and
microUSB port and a mono
is in turn providing wide
within affordable range like
following the sensors is the
speaker grille. At the right
viewing angles. The phone
Honor 9i, Honor 9 Lite etc.
rear LED flash. The fingerprint
side of the phone lies volume
offers spacious screen to
In this review we will be
sensor is placed at the right
rockers
shedding light on what all new
position as well on the rear
and the
power button.
features and specifications does this phone has to offer.
Design The new Honor 9N is available in two color variants black and blue. The most attractive variant is the blue edition which has quite an attractive aspect with
78 | september 2018
MYMOBILE
verdict Looks
09 /10
Cameras
09 /10
Performance
08 /10
Battery
08 /10
Value For Money
09 /10
Premium Good Show Maintains Sync Sustains a Day A Good Pick
OVERALL
86%
Cons
PROS Design, Camera
Sluggish EMUI
(For detailed specifications, please refer to My Guide)
without taking much troll.
secondary camera sensor is
While testing we did not found
depth sensor with 2MP. The
any lag in multi-tasking and all
images captured highlighted
Battery
the applications were smooth
vivid details and were clear
The new Honor 9N is backed
when they were put to test.
especially the images the
by 3,000mAh battery power
The touch of the phone is very
captured in daylight. The rear
which is non-removable in
smooth as well and it is mainly
camera takes few seconds
nature. The battery power
1080p@30fps quality.
attributed to the powerful
to adjust its lens and focus
makes itlast throughout the
allow you to perform any
processor. The gaming
quickly and to escape this
day if the phone is used is
task with comfort whether it
experience is good as well
hassle you can autofocus by
moderately with restricted
is playing game or watching
but, the games like PUBG,
clicking the subject on which
use of playing hours and
any video on the phone.
Golf clash, Asphalt were not
you want to focus. You can
watching movies or videos.
The adaptive brightness
that smoothand the phone
see graining effect when you
The charging speed of the
of the screen adjusts itself
does get heated up while
try to zoom in which is one
phone is moderate as well.
very well according to the
indulging in heavy task. The
of the drawbacks of the rear
While charging the device do
lighting conditions and there
phone has RAM size of 4GB
camera. The images captured
seems to get heated up a bit
is eye comfort mode as well
and assisting the processor
at night are clear as well and
which is later resolved once
to adjust the temperature
by getting in complete sync
the LED flash helps you to
the phone attains a certain
of the color according the
with the processor. The ROM
take clear shots. The selfie
charging limit.
environment in which you are
size is of 64GB which is
camera of the Honor 9N is of
using the phone. The display
enough to store any files or
16MP and comparatively the
Conclusion
has an screen resolution of
media without the worry of the
selfie is better in performance
The new Honor 9N has the
1080x2280 pixels.
storage getting filled up any
than the rear camera. The
charm to impress buyers
shortly. The internal storage
selfies captured were of great
with its design, notch, a
can further be expanded with
details and at the same time
compact body size and that
The new Honor 9N runs on
the help of microSD card
they were beautiful as well.
too in reasonable price of
Android 8.0 Oreo OS with
which means you have to
The selfies captured at night
Rs 11,999. The camera
EMUI 8.0 on top of it. The
sacrifice one of the SIM slot.
were also very clear and
performance will surely
crisp and the screen flash do
impress most of you as well
compensate for the lack of the
as the performance of the
Platform
new Honor 9N has an octacore processor with a chipset
Cameras
of HiSilicon Kirin 659 and
The new Honor 9N has
front selfie flash. Overall, the
chipset while the battery is
has 8 cores with four cores
impressive camera with good
cameras of the Honor
on the lesser side. We did not
clocked at 2.36GHz cortex
quality to buy the attention
9N especially the selfie
find an update in the skin
while rest four cores are
of the users. The phone has
camera is very satisfying
version. Yet, Honor 9N can be
clocked at 1.7GHz cortex.
dual rear camera sensors
and you can have satisfying
compared with Moto G6 and
The processor is capable
where the primary sensor is
camera experience. You
Asus Max Pro. n
of withstanding processes
of 13MP with PDAF and the
can record video in
www.mymobileindia.com
Tried & Tested
burntest
haider@mymobile.co.in
september 2018 | 79
Tried & Tested
burntest
HARMAN JBL Pulse 3 The Pleasure of Glowing Sound
E
ver wondered
sound show. I got some time
carry and compact device.
part is home to the necessary
what it is like
to spend with the attractive
The cylindrically-designed
buttons such as the
to see the
speaker and here is what got
portable speaker came in the
Bluetooth button, the power
sound you play?
me singing.
black colour variant (another
on/off button, the volume
colour option being white)
up button, the volume down
with more than half of the
button, and the button which can turn the light on or off.
Well, not quite literally, but Samsung-owned popular
Design
audio accessory maker
Simply put, the JBL Pulse
area dedicated for the light
HARMAN has one such
3 is a pretty-looking speaker
magic to take place. The
offering for us, christened
and I was all excited to use
lower part of the speaker has
beautifully-designed portable
The JBL Pulse 3 is a
JBL Pulse 3 Bluetooth
it; it was capable to inject the
the speaker grille as well as
speaker which raised an
Speaker which acts more or
excitement in me! Shaped
the ‘JBL’ logo.
urge to make it a part of any
less as a portable light and
like a log, it is an easy-to-
80 | september 2018
Additionally, the bottom
party I host or the moments
MYMOBILE
dancing to the tunes being played on the speaker. The bass and treble were perfectly balanced and the higher I went for the volume, the better output I could get. The Pulse 3 is IPX7 certified which makes sure it doesn’t get spoilt by water. While I didn’t go all the way to dip it in water to see the capability, I did get some
Tried & Tested
in literal terms, see the light
amount of water near it, and it passed the water test. As for the voice integration, it worked fine when connected to Google Now and the calls could easily be made and taken while connected to the Pulse 3. Overall, it was a delight to listen to music on the Pulse 3, along with light show I got to see. I couldn’t really find when I just wanted to have the ‘music and me’ time.
lithium-ion battery. In terms of the various
was fully satisfied when I
a flaw to actually convince
finally played my first track
anyone not to buy it.
However, the device is a bit on
features the speaker
on it. The usual process
the heavy end (weighing 960
possesses, it has the
required to connect any
Verdict
grams) and can’t be deemed a
noise and echo cancelling
Bluetooth-enabled speaker to
The HARMAN JBL Pulse 3,
lightweight one.
speakerphone to attend and
a smartphone got done with
during my review period has
make calls, IPX7 certification
ease and the whole ‘binge-
proved to be one of those
looks department, it passed
for water resistance so that
music streaming began in my
devices you would wish to
with flying colours and was
pool parties are fun and
home. From the yesteryears’
make a part of your home.
amazing to own it for a little
tension-free, and the JBL
songs (which was my dad’s
Priced at Rs 15,999, the
while.
Connect+ technology which is
choice) to the current favourite
Pulse 3 might seem a pricey
capable of connecting more
EDM, (which every other kid
one, but has all the qualities
than 100 JBL Connect+-
on block likes) the sound
to be able to carry a price tag
enabled speakers together,
quality was amazing. The
of this kind. The Bluetooth
Going the technical way, the
using the JBL Connect app.
Bollywood songs, the Punjabi
speaker totally and completely
HARMAN JBL Pulse 3 has an
Additionally, there is voice
songs, the pop songs, and
impressed me.
output power rated at 20W
integration too, which can
every possible music genre
along with a frequency range
incorporate the voice of Siri or
I tried, felt really good when
end piece of audio accessory
configured at 65Hz- 20kHz.
Google Now with just a tap.
played on the JBL Pulse 3.
which is a compact light
(Bluetooth version 4.2) the
Performance
output, mixed with the 360-
doorstep, you should definitely
Pulse 3 gets its energy to play
The level of excitement to use
degree light show, felt just
say yes to the Pulse 3. n
with the help of a 6,000mAh
the Pulse 3 at the beginning
the right thing then. I could,
As for its score in the
Technicalities and Features
With Bluetooth compatibility
www.mymobileindia.com
And the amazing audio
If you are looking for a high-
and sound show right at your
vanshika@mymobile.co.in
september 2018 | 81
Tried & Tested
burntest
UE WONDERBOOM FREESTYLE A Super-Portable Speaker that packs Big Sound
W
hen it
Design
the Ultimate Ears has hid
speaker. Besides, there are
comes to
The speaker is designed and
the charging port – USB 2.0
two buttons on the front of
anytime,
built to survive bumps and
– with a rubber flap. Once
the device – one is the large
anywhere
falls. It is made of mix of
closed, it snaps in place
+ (plus) sign and the other
music, Logitech-owned
plastic and rubber but it is
tightly. It’s difficult to figure
being big -- (minus) sign.
Ultimate Ears is a name to
also wrapped in fabric that
out unless you look carefully.
This is to control the volume.
reckon with, thanks to its
feels like nylon. The speaker
The Wonderboom
The buttons are actually
range of portable speakers.
is very small and cylindrical.
Freestyle looks modest
in the middle of the signs
The company recently
You can easily carry it in one
and attractive. On the top
but their design gives out
launched Wonderboom
hand, put it on your palm,
there are two buttons – one
an impression that you can
Freestyle Collection, which
shove it in some pocket in
for power and the other
press anywhere.
complements the existing
your backpack or use the
(the logo) for skipping the
In spite of its rugged
line of award-winning
attached cable to harness
song, pause or play. There
features, the Wonderboom
Wonderboom speakers
it to your bike. In order to
is also one very small LED,
Freestyle looks pleasing to
launched last year. Boasting
ensure that the speaker is
which glows white when the
the eye. It’s small enough to
the same crisp 360-degree
truly water and dust proof,
speaker is on and the battery
be just another item in your
sound with balanced bass,
doesn’t need recharging. It
drawing room. It looks like
the Wonderboom Freestyle
turns yellowish-brown when
a part of the table on which
comes with a price tag of
it is time to recharge the
you keep it, akin to a paper
Rs 7,995 on the company’s
weight or a table watch.
website. Inspired by global music and fashion trends, the fashion-forward colours of the collection include Concrete, Avocado, Patches, Raspberry and Unicorn. The speaker, which is yet another perfect addition to its evergrowing Boom line, is shorter and wider to make it more compact. This go-anywhere speaker pumps out the sound that belies its stature.
82 | september 2018
MYMOBILE
and then pair it. That is all. Once it is paired, you can
Tried & Tested
the Bluetooth in your phone
play anything and everything on it because it sounds so magnificent. The speaker can be paired to eight Bluetooth devices, connected to two at the same time and has a range of 33 meters. You can connect two Wonderboom speakers together through the Double Up feature.
Conclusion The Wonderboom Freestyle is waterproof and durable, delivering a 360-degree sound that Ultimate Ears helped pioneer. It won’t leave you hanging if the speaker
Performance Although the sound of the speaker is said to be not quite as warm as with the company’s larger speakers, it does deliver the bass where you’d want and pushes highs and mids effectively. It will not blow your mind with detail, but you will not come away thinking the sound was thin either. Just like its predecessors in the series, the sound of the Wonderboom Freestyle is solid top to bottom. It doesn’t leave you questioning the sound, but
simply presents your audio
charging is concerned, the
in a way that’s satisfying, in a
newest member of the family
way that lets you focus on the
takes about two and half hours
music. The best part about the
to fully charge, which feels like
sound of this speaker is that
an eternity in the age of fast
even at higher volume, the
charging employed by most
voice doesn’t distort.
modern smartphones, but is
Battery
said to be an improvement over the Roll 2 which requires
The speaker offers up to 10
an absurd 5.5 hours to charge
hours of battery life, which is
completely.
said to be one more than the Roll 2 and five less than the
Connectivity
Boom 2. Although it has not
Pairing the speaker with
the most robust battery life
your phone or laptop is very
in UE’s lineup, it’s still plenty
simple. All you have to do is
for a day trip. As far as the
switch on the speaker, turn on
www.mymobileindia.com
is fully charged. It is not for those who like to customize the sound experience to the max and prefer to have their Bluetooh speaker on a dais. But if you need a speaker to bring with you wherever you go, especially if that means ending up in the pool, then you won’t find a speaker that’s as party-friendly as the Wonderboom. Considering the performance of the Wonderboom Freestyle, the price part makes it a good value for money. n ramesh@mymobile.co.in
september 2018 | 83
Tried & Tested
burntest
X-Mini Nano-X Speaker Small, but Powerful
T
he concept of
to spend some time with
This little piece for music
at 4 ohms. Furthermore, the
portable audio
the teeny tiny speaker, and
streaming fit well in the
speaker features an inbuilt
accessories has
let’s see whether or not
palm of my hands, in the
microphone.
been of good help
the portable speaker is an
tiny space of my pocket, and
effective one!
the long-lost corner of my
Performance
drawer. It totally fits in the
The Nano-X Ultra Portable
‘portable and lightweight’
Wireless speaker is a good
category.
example for the proverb-
since we got one. And taking portability very seriously, Singapore-based X-Mini
Design
added the Nano-X Speaker
The name: X-Mini Nano-X
to its wide range of audio
Ultra Portable Wireless
products. And this one, is
Speaker is totally at justice
hued one (other two colour
packages”. The little audio
really (I mean really)
as the speaker is an all-
options being Crimson Red
guy offers good performance
portable. I got a chance
portable and compact one.
and Mystic Black) with its
for the size it comes in. The
bottom end and speaker
whole connecting process
grille painted in black. The
via Bluetooth was easy and
bottom part comprised a
once it got paired with my
power on/off button which
smartphone, the speaker was
when long-pressed activates
quite impressive.
I got the Midnight Blue-
the speaker to perform its
I tested most of the
task. The speaker grille lies on
trending genres of music,
the top with the micro-USB
and the audio quality was
port placed at the bottom.
above average. Furthermore,
Additionally, the speaker is
the bass and treble appeared
accompanied by a micro-USB
balanced too. However,
cable and a fastening cord to
‘disclaimer alert’- do not
carry the speaker with great
expect too much out of the
ease.
speaker as it can’t produce
Overall, the design department scores pretty well and the cute little size of the
really great audio outputs you might expect.
speaker acts as a definite
Verdict
USP.
Originally priced at Rs
Technical Details
1,799 and available at Rs 999 via Amazon India, the
The X-Mini Nano-X Ultra
X-Mini Nano-X Ultra Portable
Portable Wireless speaker,
Wireless speaker is a cute little
with a sleek metal body,
one you would love to own.
comes with an operating
While the compact speaker is
frequency range configured
somewhat pricey, the above
at 2.4GHz- 2.48GHz and
average audio quality clubbed
has a wireless range rated at
with its adorable structure
up to 10 meters. The small
proves enough to own it.
speaker comes with Bluetooth
Therefore, if it attracts you,
compatibility with support
you can definitely hit the
for Bluetooth version 4.1 and
checkout button! n
has an impedance standing
84 | september 2018
“Good things come in small
vanshika@mymobile.co.in
MYMOBILE
Intex Sports Neckband Earphones Flexibly Decent
H
omegrown
The ear buds are however,
earphones are compatible
the low or low-to-mid volumes.
company Intex
not as comfortable during the
with both Android and iOS
Another thing which is a
is famous for
usage as they appear, and
devices.
drawback for the earphones
taking care
I was required to often fix
is that it is prone to sound
of the budget mobile phone
them for a comfortable audio
Performance
segment. However, quite
streaming. Additionally, the
The Sports Neckband
Among others, the battery
recently it expanded its
pair comes with extra ear cups
earphones, during the usage
backup was pretty decent and
audio accessory department
for easy usage.
period did a good job. I
worked for a couple of days on
followed the usual directions
a single charge.
and launched a few new
Overall, the Sports
leakage at high volumes.
accessories, the Intex Sports
Neckband earphones are
(turned the earphones on,
In totality, the Intex Sports
Neckband Earphones being
pretty decent in terms of
headed to the Bluetooth
Neckband earphones are
one of them. I got to test its
design and ensure easy
capabilities for some time,
usage.
settings of the phone, and
Tried & Tested
burntest
a decent pair with above
and here is what the litmus test result is:
Design The one word which instantly pops in my head for this piece is flexible. The earphones with a neckband are really flexible and bends in any way you wish to bend them. I got the one hued in black and red and the piece looks pretty fine and is quite lightweight. However, it doesn’t stand so good in quality and feels slightly cheap. The neckband has two protruding earphone cables which ensures the music
Technical Specifications
tapped some options) to pair it
reaches our ears.
The Intex Sports Neckband
up with my smartphone, and
with ear buds on each cable,
average performance.
earphones are Bluetooth-
it got connected with ease in
Verdict
earphone cable has a micro-
enabled with support for
no time.
The Intex Sports Neckband
USB port for charging and
version 4.2 and has a charging
I listened to some music
earphones, coming with
three buttons; the “+” button
voltage of USB 5V. The pair
genres (such as Bollywood,
a price tag of Rs 1,699
allows to play the previous
has a range of 10 meter and
EDM, Punjabi, etc.) and it
are pretty decent ones for
track and increase the
a frequency range rated at
worked fine for most of the
the music enthusiasts,
volume, the Power button
20Hz-20kHz. With the model
songs I played. The audio
however, appears slightly
allows to pause, play, power
number ‘BT-14’ the earphones
output was pretty impressive,
overpriced, coming from Intex.
on/off and answer calls, and
come with a battery capacity
and the bass and treble
Disregarding the price, if you
the “-“ button helps play the
configured at 135mAh, and
seemed fine too. However, the
still wish to go for the recent
next track and decrease the
supports working voltage of
audio quality appeared way
volume.
3.4V- 4.2V. Furthermore, the
too noisy at high volumes than
pair of earphones, I say, yes! n vanshika@mymobile.co.in
The right end of the
www.mymobileindia.com
september 2018 | 85
Tried & Tested
burntest
Oraimo Necklace OEB-E54D A Worthy ‘Necklace’ To Flaunt
O
raimo, a
headphones we have seen
becomes a bit awry at times.
Transsion
that when both the buds get
The earbuds do have some
Holdings
attached to each other from
interference going with
accessories
the base, the music stops.
it while going loud. The
brand, has a new offering in
This feature is lacking in the
connectivity isn’t a problem
the audio segment to have
Necklace, the music keeps on
as the Necklace responds
a say in the accessories
playing. The right side of the
upto 10 meters within the
market across the country.
headphone has the control
Bluetooth range. The voice
The company has launched
panel where you find volume
input during the voice calls
Bluetooth Headphones called
keys, pause/next buttonon
was quite receptive and the
the Necklace OEB-E54D.
the interior and on the top,
headphone output is good as
We have got this “necklace”
it has the on/off button and
well. The battery goes on till
for review, so let’s check this
the microphone and on the
at least 6 hours of continuous
out as how it does when put
bottom of the same panel
music on the go. The charging
to test.
it has the 3.5mm jack for
wasn’t a problem either as it
charging it. The left strap
takes about an hour or so to
holds the battery inside with
get fully charged.It has been
the logo on it.
provided with 220 mAh of
Design The Oraimo Necklace OEBE54D has an ergonomic
battery for the standby.Overall,
design which easily fits around
Performance
the collar with ease. The
The Oraimo Necklace music
competitors to many players
headphone has a light weight
output is pleasing in most
in the market with the kind
build because of the material
of the cases. The drivers
of ruggedness and features it
used. Both the earbuds have
produce ambient sound to
has. While traveling in metro,
magnets in it which helps in
get the soothing experience.
the connection does snap
untangling, much easier and
When the volume is raised
occasionally which can be
is made of metal. But, in other
to the maximum, the output
overlooked.
86 | september 2018
the headphone can be tough
Conclusion The OraimoOEB-E54D Bluetooth headphone has the qualities to be your next headset. The design makes it easy to carry and use. It won’t feel on to your necks. The sound output is soothing, which was something quite unique at this price point of Rs 2,799. This was my first hands on to any Oraimo product in India and has to say that it has been successful in creating a space for itself which can be recommended to others. The aesthetics, build quality the sound output are some of the key factors why Oraimo Necklace can be considered as an option while searching for the Bluetooth headsets. The company is also offering one year replacement warranty on it. n
team@mymobile.co.in
MYMOBILE
Apptastic
Review
Rooter
One Stop for Sports Fanatics
A
s Indians, our slight (or more) inclination towards sports is a must. Among various apps
which open doors to the world of sports for us, we have an app, dubbed Rooter
which has a different and new take on sports, making things quite engaging for us. I got the opportunity to use the app and see for myself what new it offers and this is my take on it:
About the App Driving into the basics, the Rooter app is a platform which allows users to catch matches (of eight sports such as Cricket, Football, Tennis, Hockey, Basketball, Badminton, Formula 1, and Kabaddi) live. Apart from this, the users can get live updates about various matches taking place, know the predictions for the matches,
which is the
interact with other Rooter users for an
Contests section
review period, my
actual game feel, and view updates
which provides users
video streaming
about the matches on social media.
with the opportunity
experience has
to compete in
been good, along
Additionally, the app recently has got the Live Fantasy Cricket game feature which provides users with the
During my
with the score
various contests. Above all the three sections, right at
updates and predictions. However,
opportunity to choose four players
the top (from left to right) lies a Menu
I wasn’t able to utilize the provided
during a live cricket match and go in
option, a Profile option of the user, the
Diamonds and Coins as each time
for a real-time competition, basis the
user’s Coin and Diamond collection,
I went to verify for it (you are required
players’ performance during the match.
and the Notification bell for all the
to verify before its use) an error
notifications.
occurred.
User Interface
Overall, the UI of the app is a well-
In totality, the app is quite a
The Rooter app is primarily divided
arranged one, however, there is too
saviour for people who often miss out
into three sections; the first one
much going on the app which tends to
on matches, for the ones who need
is the Matches section which lists
create a lot of confusion.
an engaging environment during
down all the matches taking place
matches, and for the ones who have a
(recommended by Rooter, Cricket or
My Take
Football) which allows you to have
The app, for all the sports fanatics
a good look at them, and a menu to
is a catchy one which engages you
select the desired sports you wish to
in various ways. From watching the
follow. The second section is the My
live matches, to discussing about the
free via the Google Play Store for the
Feed one which has various enlisted
matches with likeminded people, to
Android users and the App Store for the
tweets by other users, and the third
staying updated with social media
iOS users. n
section is a newly introduced one
about the matches, the app has it all.
competitive spirit in them.
Availability The Rooter app is up for grabs for
vanshika@mymobile.co.in
september 2018 | 87
Feature
camera Special
Cherish Your Moments with These Camera Beasts By Nijhum Rudra
G
one are the days when photography was limited to cameras only. Mobile phones went through a massive evolution over the past couple of years with the inception of new technologies and features. The popularity of camera in a smartphone has gained massive traction among the masses globally, which has offered state-of-the-art camera sensor at the palm of your hands at a very affordable price. The inclusion of various features in the optical department of the phone has greatly
improved the quality of the images clicked including optical image stabilisation (OIS), larger sensors, bright lenses and even optical zoom. We present you some of the top smartphones furnished with sophisticated optical features and lenses, which will help you click crystal-clear images without a professional camera:
Honor 10
iPhone X
T
T
he newly launched Honor 10 appears with the latest AI backed dual rear camera sensors, which will assist
professional and amateur photographers to click crystal-clear
he phone sports a dual 12-mega-
pixel setup, f/1.8 and
images with higher resolution. The rear camera has a 16MP
f/2.4 apertures same
primary color sensor (RGB) of f/1.8 aperture, and a 24MP
as the iPhone 8 Plus
monochrome (Black & White) sensor. Along with this, the
and includes a 7MP
camera is also equipped with 2X optical zoom and DSLR-like
front camera coupled
bokeh effects. The selfie sensor helps click portrait selfies
with the iPhone X’s
with background blur effects, augmented reality (AR) based
True Depth sensing
stickers, and a studio like 3D lighting effects. Moreover, the
technology. The
unique artist mode helps add Prisma-like artwork effects to
Tr u e D e p t h c a m e r a
the photos and selfies.
analyses more than
Additionally, the phone is powered by a 3400mAh battery
50 different muscle
and backed by 1.8GHz octa-core chipset. It appears with 6GB
movements to mirror
of RAM and 128GB ROM, which cannot be expanded. n
your expressions in 16
Price: INR 32,999 via Flipkart
Animoji and includes new telephoto camera with OIS. It has depthsensing cameras and precise facial mapping create striking studio quality lighting effects. The wide-angle and telephoto cameras on iPhone X enable optical zoom, as well as digital zoom of up to 10X for photos and 6X for videos. n
Price: INR 87,000 via Flipkart 132 | september 2018
OnePlus 6
T
he newly launched OnePlus 6 has unleashed innovative optical features with the inclusion of dual rear sensors; 16MP primary sensor and 20MP
secondary sensor. It has a 16MP selfie sensor aperture of f/2.0 for clicking impeccable selfies and video calling. The rear lens supports OIS and EIS both, PDAF and dual LED flash for the dark. The rear camera performs really
well, giving natural and realistic shots. Portrait Mode is an extra advantage added to OnePlus 6. It also records slow motion videos, 480 frames per
Feature
camera Special
second, to give you some cherished possessions. The Selfie camera is of 16 MP with f2.0 and minus LED flash. There’s screen flash for the darkness which isn’t enough in dark and produces graining effect. The selfie shot in normal lighting can compete with Pixels and Galaxies of the town. Other features include HDR, panorama, touch focus and geo tagging. n
Price: INR 34,999 via Amazon.in
Samsung Galaxy S9
C
amera is the major attraction of newly launched Galaxy S9, which offers two f-stop modes, the
category-defining Dual Aperture adapts to bright light and super low light automatically, like the human eye. And you can flex your artistic side, toggling the aperture to create a mood. The phone has a 12MP rear camera
and an 8MP front shooter for selfies. If it’s dark, the lens opens to F1.5 mode to pull in light for a bright and clear photo and in the daylight, the lens shifts to f2.4 mode to help your picture come out sharp. Create captivating Super Slow-mo videos to share with your friends. Add music to your video with a random selection from preloaded choices or use a song from your own playlist. You can also make it a GIF with three styles of looping: reverse, forward, or swing. The phone is powered by a 3000mAh non removable battery and backed by 1.7GHz octa-core processor coupled with 4GB of RAM. The 64GB storage phone can be expanded externally with 400GB microSD card. n
Price: INR 57,900 via Flipkart
Google Pixel 2 XL
T
he Pixel 2 XL has 12.2 MP rear lens. The rear camera
has an upgraded f/1.8 aperture with optical stabilisation. The
rear camera also has laser and dual pixel autofocus. The shots taken by the rear camera are very sharp and clear no matter whether it is day or night. The front camera is of 8 megapixel and the selfies taken by it are very clear. If you like taking selfies then the Pixel 2 XL is your phone and all the filters of Snapchat designed for iPhone works fine in Pixel 2 XL which is not usually found in Android OS smartphones. The camera of the Pixel 2 XL can outlast any dual camera smartphones. The Pixel 2 XL can record 4K video at 30fps or 1080p at up to 120fps. Meanwhile, the front-facing camera can do 1080p at 30fps video. n
Price: INR 62,000 via Amazon.in nijhum@mymobile.co.in
www.mymobileindia.com
september 2018 | 89
In Conversation
face to face
“Barwa studies the trend, buying habits and keep on introducing innovative Mobile accessories� Established in 2011, Barwa Mobilink thinks that the Indian consumers have long been attracted to mobile accessories and gadgets but, were not satisfied with quality, experience, authenticity and warranty. It was then the company decided to take their step forward in the direction of giving Indian consumer the quality, authenticity and warranted products under the brand Barwa. Their commitment is to bring Indian consumer at par with the world on next generation technology, gadgets and accessories. Nijhum Rudra spoke to Prashant Shah, Business Head, Barwa Moblink about the challenges in providing topnotch electronics accessories to the customers and how the company is playing a key role in this scenario. Edited Excerpts: Can you please give an overview of
Currently, what are some of the biggest
ensuring superlative quality and optimum
Barwa Moblink and what is the key value
challenges in providing top-notch
comfort for the user. Barwa products
proposition and business model of your
electronics accessories to the customers
are very well placed in almost all major
firm? Barwa Moblink started its operations
and how Barwa Moblink is playing a key role
Mobile stores, which sell branded and
as a company in the year 2015 with a
in this scenario? The biggest challenge is
quality products.
vision to provide high quality Mobile
to understand the ever changing taste of
Accessories in the Indian Market, which
Indian consumer. We at Barwa study the
What are the current trends in the mobile
was unorganized and unbranded. Very
present trend and buying habits of Indian
accessories space? How will you leverage
few known brands were available in the
consumer, based on which, keep on
them in the next five years? We can
Mobile accessories segment, which
introducing innovative Mobile accessories
say Mobile Accessories have become
were offering quality product but at
at regular intervals.
an integral part for those who use,
a premium price which had led to a
technologically advanced and smart
demand for economical yet high-quality
What are the various mobile accessories
phones. Trend is changing in almost all
mobile accessories and Barwa stepped
do you own now and what are their current
categories of Mobile accessories like:
in. Barwa started operating from the
market shares? Barwa offers almost
1: Wired to wireless audio, with improved
commercial capital of India – Mumbai
all accessories to support your Mobile
wireless connectivity distance with
and kept on expanding on states level
in various categories like Data Cable,
features like light weight, water
through its Super Distributor-Distributor-
Chargers, Earphones, Headphones,
resistant and compact products like
Retail channel.
Speakers, Bluetooth and Power banks,
speakers, Bluetooth headphone set.
90 | september 2018
MYMOBILE
2: Shifting from USB cables to Type-C
brand BARWA in last 3 years.
cables for fast charging.
Mobile Accessories segment. With our vision to bring Indian consumer at par
3: Light weight power banks.
What are some of the biggest differentiating
with the world on next gen technology,
4: Screen Protection with ultra-thin
aspect of Barwa Moblink that helps you
by offering them quality, authenticity
material to preserve look of the mobile
stay ahead of the curve? Undoubtedlyour
and warranted products, today Barwa
device and protect eyes by Anti Blue
products and its unique featuresare our
is a known brand and become a household
Ray Tempered Glass.
biggest differentiating aspect. Barwa
name.
Barwa, with rich experience and
imports only standardized products that get
visionary management, has introduced
manufactured under the supervision of its
Going forward, what are some of your
products with such features and constantly
proficient representatives who perform all
roadmap in the coming year? Operating from
working on further improvement, which
the required quality tests before importing.
commercial capital of India – Mumbai, we
will help gaining business from present
Each product, we try to make it unique
setup and all future territories that will be
hence it has an edge over competition. For
opened in coming years.
instance, our product- ‘Bluetooth BW 303 which is Dual Device Pairing Headset
Who are your current channel partners
with Selfie Feature’, which is
and how do you plan to expand the product
offered by only Barwa
portfolio in the market? Barwa works on
in the market,
a business model of Super Distributor –
makes it stand
Distributor – Retail network. We have taken
out in the
on board very highly efficient business
crowd with
partners to spread our reach in every corner
its innovative
and make our products easily available.
features. The
In Conversation
face to face
To manage the network we have highly motivated team which takes care of sales, marketing & servicing. What is the core business strategy of your products? Besides our conventional business model, we have focus on business from corporate segment. Mobile and Mobile accessories can now be considered as necessity for everyone. Hence our products are widely accepted in corporate sector. Pharmaceutical companies, Service Providers, Gifting
“Barwa offers accessories to support your Mobile in various categories like Data Cable, Chargers, Earphones, Headphones, Speakers, Bluetooth and Power banks”
Companies and other small and medium companies which need products for gifting
product, besides delivering silver-toned
to their clients, approach us due to quality
sound and active noise cancellation,
and easy availability of products at very
also enables users to take a Selfie with
have seen remarkable growth year on year
competitive rates to fit their budgets.
a separate button provided. Like this we
in terms of market share and revenue on
We are also available on online platform,
have products across all categories, which
pan India basis. For the year 2018-19,
which helps us gain business as well as
have certain uniqueness.
Barwa is further aiming to expand to new
suffice our branding requirements.
states and make its presence in 5000 retail
We conduct lot of marketing activities
What has been the response for Barwa Moblink
outlets. Our vision is to make Barwa, the
to build our brand using various media
so far- consumer and business? It’s been
most trusted brand and keep on offering
like print, television, social media and do
almost 3 years, since we have launched
unique yet affordable mobile accessories
lots of promotion activities. All this has
and in this short period we have seen
in India. n
really helped us build and become known
rise and fall of many brands in the
www.mymobileindia.com
nijhum@mymobile.co.in
september 2018 | 91
In focus
snapshot
Samsung Galaxy Note 9
1
This is something we have waited for; the Note 9 has a massive 4,000mAh battery which is expected to last almost a day on a single charge.
2
The new Note member has the humungous amount of internal storage- 512GB with 8GB of RAM (the other option being 128GB with 6GB of RAM) which can let you store as much as you want.
3 4 92 | september 2018
The Galaxy Note 9 is also woven with the AI thread, with AI-driven processor (Exynos 9810 for India and Qualcomm Snapdragon 845 for other markets), AI-enabled camera features and AI for improved performance.
The proprietary S Pen is an improved one which (for the first time) has Bluetooth connectivity, can be used to take pictures and perform various tasks apart from just doodling away.
MYMOBILE
Keeping up with its tradition of adding new members to its high-end Galaxy Note series, South Korean tech major Samsung has very recently added the Galaxy Note 9 to the family. Deemed to be a powerful one, here we list down nine major features the smartphone possesses to be able to be called a successor:
The optics department is a highlight for the smartphone, with a duo at the back (12-megapixel each) and an 8-megapixel front snapper. The camera features which can attract are dual-aperture, Live Focus, AR Emoji, Super Slo-mo, Scene Optimizer, Flaw Detection, and HDR for low-light photography.
5
Among the various highlights, the Galaxy Note 9 (much like the Galaxy Note 8) has the QHD+ Infinity display spanning 6.4-inch, making way for really thin bezels for an edge-to-edge experience.
6
The Note 9 has support for wireless charging and Samsung’s DeX for a desktop experience.
There is IP68 certification for the Galaxy Note 9 to keep it protected from water and dust.
For security, we get a rear-mounted fingerprint scanner for the Galaxy Note 9.
In focus
snapshot
7 8 9
team@mymobile.co.in
www.mymobileindia.com
september 2018 | 93
In Conversation
face to face
“We strongly believe in the value for money concept” Jivi Mobiles is a leading manufacturer of handsets in India with an incredible range of smartphones and multimedia phones at an affordable price. After making its presence felt in rural/semi-urban market, the brand is now climbing up the urban ladder by launching mid-range smartphone series. Ramesh Kumar Raja had an interaction with Harsh Vardhan, Marketing Head, Jivi Mobiles, to discuss about India market opportunities, strategy of the company and service support. Excerpts: Jivi majorly plays into the budget smartphones
this year. The entire range will have specs
irrespective of the segment. We always
apart from the feature phones. Which has
which will compete with high-end phones
try to bring research and innovation into
been the dominant vertical for you? Our major
available in the market but the prices will
our product that has helped us gain the
share of revenues come from the feature
remain most competitive.
trust and confidence of our customers. Jivi
phone segment, we have been testing the
Mobiles started its journey by offering the
water in budget phone segment and now
How’s the brand Jivi positioned itself among
feature phones. We will be a part of digital
ready with all new range of smartphones
the Indian smartphone players as well as
revolution; our focus has also shifted
scheduled to be launched in September
from the dominating Chinese OEMs? Tier 2
towards smartphones. We will continue
and semi urban markets have always been
to strengthen our positioning in both the
the go-to-markets for Jivi mobiles. Our
segments.
major focus so far has been the feature phone segment. We strongly believe in
What is your investment plan and marketing
the value for money concept. Each of
strategy for India? We have already set up
our phones comes with the attributes of
a manufacturing unit in India and are also
providing quality product at the reasonable
continuously working towards bringing
price. We have our manufacturing unit in
innovative products in the country. Our
India and proudly boast the Make in India
presence in terms of feature phones is
concept.
quite strong and now we are planning to make a strong presence in smartphone
94 | september 2018
Which are the areas from where maximum
segment. We are evolving our positioning
demand is coming for Jivi phones? The major
from a rural/semi-urban phone maker to
demand comes from the semi urban and
urban as well.
tier 2/3 cities. Most contributing states
We are launching our mid-range
where market share of Jivi feature phones
smartphone series soon. Also, in terms of
are more than 10 per cent are Haryana,
geography, we have established a strong
UP, MP, Rajasthan, Bihar and the North
dealers’ network across the country that
East. We are working on expanding our
will help us in expanding to other parts of
distribution network in the South.
the country.
How would you prefer to be known; as
Online platforms have made it easier for
a smartphone brand or feature phone
brands to launch their products. How is
player? Jivi Mobiles believes in delivering
Jivi leveraging this trend? Untill now our
the quality and innovative products
major sales have come through the offline
MYMOBILE
centers you have pan India? This is the one
channels due to the segment and product
such aspect where Jivi Mobiles stands out “Our after sales technology and rise in the demand against the competitors. Our after sales service has enabled people of smartphones, we are creating service has enabled people trust us trust us more than ever. We an online sales channel for our more than ever. We have more than upcoming smartphone series. 800 service centers spread across have more than 800 service the country. Our customers don’t centers spread across the country. Has the demonetisation or GST have difficulty in locating the Our customers don’t have difficulty affected your sales last year as service centers as the after sales your large chunk of audiences support team actively resolve all the in locating the service centers as live in non-metro cities? Not issues promptly. the after sales support team really, rather GST has been a actively resolve all the boon for us. GST doesn’t have Jivi has partnered with both Bharti Airtel issues promptly” anything to do with metro and non metro. and Reliance Jio in the recent past. How portfolio we have. With the penetration of
has been your experience of bundling Jivi
The single tax helps the manufacturers.
devices with these telcos? These are a part
Our distribution network has got better due to this. You have Irrfan Khan as the brand
recall value has increased significantly. It
of sales strategy which telcos adopt in
is unfortunate that Irrfan is not well. We
order to provide a better value proposition
wish him a speedy recovery.
to the audience. We have been associated
ambassador. How is he helpful to the brand
In Conversation
face to face
with most of the leading telecom players
and its recall value? Our association with
After sales service remains an issue for
in past and most of the partnerships have
Irrfan has been a fruitful one. We have
majority of handset makers. What is the Jivi’s
been beneficial for all. n
been able to achieve the objectives. Our
approach to it? What are number of service
ramesh@mymobile.co.in
september 2018 | 91
In Conversation
face to face
“NoBroker.com eliminating brokers from the value chain of buying, selling or renting houses� Looking for a property to purchase or rent has mostly been an agonizing experience for Indians. The discovery process is riddled with complexities, unprincipled brokers, and information lop-sidedness. Although the recent proliferation of online property search platforms has brought some respite to the people, NoBroker.com is quite different in its approach and objective. The platform makes extensive use of machine learning algorithms and artificial intelligence to solve the property search problems and has devised several innovative tools to facilitate a seamless, data-driven discovery and decision-making process. Ramesh Kumar Raja talked to Akhil Gupta, CTO & Co-Founder of NoBroker.com, to discuss more about the platform, its functionalities and benefits. Excerpts: The role of a middleman in the realty sector
eliminating brokers from the value
prospective properties to home-seekers;
is very instrumental in connecting house
chain with the use of AI and machine
these properties are curated keeping in
owners and seekers, although it comes
learning algorithms to deliver massive
mind the specific needs of every user. All
with some brokerage charge which may be
cost savings. The platform is addressing
this is achieved without the need to pay
hefty enough to make sometimes. In such a
the issues of information asymmetry by
exorbitant brokerage, thus smoothening
scenario, what makes NoBroker.com unique
showing real-time price estimates on
the process of buying/selling/renting
in facilitating services? The real estate
houses.
sector is crippled by discrepancies such as lack of access to adequate information
What is the current user base of NoBroker
regarding availability of properties and
and how many customers does it add every
lack of transparency at each step of
month? NoBroker.com is adding 1.8
the value-chain. Middlemen have been
lakh customers on a monthly basis and
instrumental so far as there is asymmetry
witnessing 10 lakh customer connections
of information with regard to available
every month. In the last financial year,
properties. They show home-seekers the
NoBroker helped more than 1.05 lakh
slow-moving properties first with little
people find houses through its platform
understanding of what the client is looking
which led to a saving of INR 650 crores
for. There’s no end to the harassment
in brokerage. Also, the company has
caused to home-seekers who are asked to
experienced 300% growth in customers
revert almost immediately and finalize the property. Their primary motivation is their own financial gain. NoBroker.com is not only making the process of searching for a house easier and more transparent, but also
96 | september 2018
in the last two years.
The mobile application launched by you
artificial intelligence to solve the property
recently might have attracted more traffic.
search problems and has devised several
Can you please tell us more about the
innovative tools to facilitate a seamless,
app and the services it has simplified?
data-driven discovery and decision-
NoBrokerHOOD app is a tech-enabled
making process.
visitor and community management
Transit & Liveability Score helps users
system aimed at making life more
to gauge the connectivity of a property to
convenient and secure for residents of
essential facilities, while Rent-O-Meter
housing societies and townships starting
uses machine learning to predict current
with Bangalore, Mumbai, and Gurgaon.
rent prices, based on the attributes of the
NoBroker.com aims to add at least 1 lakh
property listed and the historical data of
residential communities across India
the property type and locality. NoBroker.
“NoBroker.com com also offers Life Score, an AI-powered The constant movement of savings report which helps users to is adding 1.8 lakh customers service staff (maids, drivers, calculate the savings they can on a monthly basis and witnessing courier services, delivery unlock in terms of time, money, 10 lakh customer connections every personnel, etc.) and guests and environmental impact make security management by staying at the right place. month. In the last financial year, a hassle. While most Enabling hassle-free and NoBroker helped more than 1.05 lakh apartment buildings and swift discovery is a key focus people find houses through its platform residential complexes do area for NoBroker.com. Its have security measures in Property Discovery Algorithm which led to a saving of INR 650 crores in place, they are either outdated utilizes machine learning to brokerage. Also, the company or rely heavily on manual sort, select, and list properties, has experienced 300% growth registration. Large societies which are then ranked according render human staff inadequate to their Quality Score, Liveability in customers in the last for day to day tasks. Further, such Score and Commutability Score. It uses two years” inadequate management of visitor entry a hybrid collaborative filtering algorithm to onboard by 2020.
also leads to day-to-day challenges for
recommend the most relevant properties
residents, such as unauthorized visitor
accessible anytime and anywhere – and
to home seekers, and also employs a
entries, vehicle parking and record of
automates staff entry through biometric
Decay Algorithm to ensure that only fresh
service staff attendance. Moreover,
processes.
and available properties are listed in the
residents are required to respond to calls
search results. Interested users are also
from the society gate to authorize entry
Please tell us about the technology being
given real-time demand notifications
which might be troublesome and difficult
used and what upgradation we are going
about a particular property, in addition to
if people are not available.
to see, especially in wake of Artificial
instant notifications when a new property
It is this need-gap that the
Intelligence and Machine Learning?
matching their search parameters is
NoBrokerHOOD app is addressing
Searching for a property to buy or rent
activated on the platform. NoBroker.com
through its unique tech-led approach. The
has largely been a painful experience for
also helps homeowners in determining
platform offers a plethora of services and
Indians. The discovery process is riddled
the ideal time to let out a property through
features which enable users to manage
with complications, unscrupulous brokers,
its Property Age Algorithm.
multiple activities inside residential
and information asymmetry. The recent
buildings, housing societies, and gated
proliferation of online property search
How many installs has the NoBrokerHOOD
communities, ranging from finding
platforms has done little to change this,
app amassed till date and what is its
domestic help to monitoring visitor
but NoBroker.com has been making major
retention rate on mobile phones? Since
entry and pre-authorizing guest visits
waves for breaking through the clutter
it was launched more recently, within a
with an OTP. It also further strengthens
and transforming the space through
very short span of time, NoBrokerHOOD
the safety aspect by keeping visual and
technology. The platform makes extensive
has on-boarded around 25 societies in
digital records of all entries and exits –
use of machine learning algorithms and
Bangalore, Mumbai and Gurgaon with
www.mymobileindia.com
In Conversation
face to face
september 2018 | 97
In Conversation
face to face 7.5k app downloads. With this launch, NoBroker.com aims to onboard at least 1 lakh residential communities across India by 2020. What is your monetization model and how do you manage fund? NoBroker.com generates revenue through its multiple streams such as packers & movers, assisting with rental agreement services and house
Since the real estate sector has ballooned “NoBroker.com to a gigantic proportion, what are your end-to-end services for all household works on a fremium future plans to gain traction from needs. It works on a fremium business model. The platform different regions of India? NoBroker. business model. The platform com is currently present across suggests nine properties for free suggests nine properties for free five Indian cities: Bangalore, to its customers before charging to its customers before charging Chennai, Mumbai, Pune and for a minimal subscription. for a minimal subscription. There is Gurugram. Focusing more on There is subscription model business depth than on spread, subscription model for owners as well for owners as well who can sit the platform plans to consolidate and relax while NoBroker.com who can sit and relax while NoBroker. its presence within these cities relationship manager takes com relationship manager takes to solve the multiple issues care of the entire on-boarding faced by home-seekers, such as care of the entire onprocess. those related to rent agreement, boarding process” amongst others. NoBroker.com has also cleaning, in addition to an array of other
What value addition you are going to
associated with leading property
incorporate into the platform to make things easier for housing societies? Diving deeper
of these facilities to the platform,
into the residential real estate market,
NoBroker has plans to add more value-
we realized the need for a solution
added services and become the one-
which could make home-stay safer and
stop-solution for end-to-end household
convenient. Technology has the capability
requirements.
to add convenience and comfort and cut
Housing societies have been facing so
down dependency on humans which is
many day today issues like the constant
the core premise of our company.
movement of service staff (maids, drivers,
NoBroker.com has incorporated
courier services, delivery personnel, etc.)
services like rent agreement which
and guests. Moreover, most apartment
is ensuring comfort for end-users by getting
buildings and residential complexes have
the license (rent) agreement work done
either outdated systems or rely on heavy
at home. The company has also initiated
manual registration dairies. Additionally,
partnerships to solve customers’ shifting
such inadequate management of visitor
woes and help the users with services
entry also leads to day-to-day challenges
post the shift. Additionally, the company
for residents, such as unauthorized visitor
keeps publishing blogs on the platform’s
entries/vehicle parking and maintaining
blog section to help people understand
service staff attendance. NoBroker.com’s
the real estate space through access
new product NoBrokerHOOD is addressing
to unique solutions and guidance with a
all these society issues for a hassle-free
no language barrier. After additions
residential experience.
98 | september 2018
developers/builders, which will help the company understand the behavior of customers in each city and accordingly devise tech-led solutions which cater to their particular needs. The company plans to expand to more cities as well. Do you have any plan to make it global? If yes, which country will be your top choice to do the business? NoBroker.com would look to expand the company’s footprint wherever a similar problem exists. n
ramesh@mymobile.co.in
MYMOBILE
“Our newly announced M-70 chipset integrated with a 5G modem will support both standalone and nonstandalone networks” As 5G becoming increasingly popular to industrial businesses and digitalization, the revenue from the 5G-enabled digitization in India is expected to reach $25.9 billion by 2026. In future, millions of smartphone apps will be joined by billions of IoT devices, thus forcing wireless networks to grip for more airwaves. Couple of weeks back, at the 5G Indian Leadership Summit key firms including global chipset maker MediaTek discussed about the roadmap for 5G deployment, India’s focus on 5G transitions and making the market suitable for 5G adoption. Nijhum Rudra spoke to Kuldeep Malik, Country Head Corporate Sales BD- India of MediaTek about the various challenges in implementing the early adoption of 5G and how MediaTek as a chipset manufacturer is playing its role. What are the various challenges in
and will improve the bandwidth optimum
announced a new chipset called M-70
implementing early adoption of 5G and
usage-the performance. 5G technology is
integrated with a 5G modem will support
MediaTek as a chipset manufacturer
not only about smartphones or tablets, but
both standalone and non-standalone.
playing a pivotal role in implementing
also related to iOT. So, it’s a different kind
the same? The biggest challenge is the
of a device ecosystem within the 5G and
Are you in anyways planning to control
requirement to buy top-notch spectrum
also you need the high bandwidth usage for
call drops? This call drop is not related
and most of the brands are promoted
e.g. smart card driving, virtual surgeries,
to chipset and more about operator
into one device. Therefore, having a truly
virtual reality. You need a different way
deployment. When an operator always
global 5G technology is going to be a
of handling iOT and smartphone device.
moves from 3G to 4G then there are
difficult task. In today’s ecosystem it is
We as a MediaTek investing massively
some handover issues in the initial time
going to be a chicken-egg story where
in 5G NR and there are two parts of it,
frame. In 4G if you have a volte call and
the operators expect the device with the
Standalone and Non-standalone. We as
consistent data usage, the drop call rate is
technology should appear first, while the
a MediaTek investing massively in 5G NR
very less because you are in a VoLTE call,
device ecosystem assumes the opposite
and there are two parts of it, Standalone
which are data oriented calls.
scenario. Once, the investment is done
and Non-standalone. The latter means
by them including the trial roll outs,
you need to have 4G-5G together and
Are we expecting your 5G chipsets by
labs, testing, and certification then the
the former means pure. In computex we
December 2019? In 2019, the early
chipset manufacturer can come together
deployment will start from the US, Korea
for further testing. 5G is under a pre-
and by middle of 2019 in Japan. By
initial development and will have a new
the end of that year, the deployment is
specification known as 5G New Radio (5G
expected to reach Europe and China.
NR), a completely new air interface being
MediaTek is currently working with all
developed for 5G.
the operators and equipment vendors like
In Conversation
face to face
Huawei with whom we are also carrying out What’s the concept of 5G New Radio (5G NR)
the testing. We have been able to achieve
and it’s USPs? The USP of this technology
5Gigabits speed with M70 chipset. With
is supporting millimeter wave. Now, the
Docomo, we have done certain cell-side
key question is why do people need 5G?
optimization also. n nijhum@mymobile.co.in
The technology will escalate latency, scale,
september 2018 | 99
Guest Column
by Invitation
The Rise of Budget Smartphones An insight into the phenomenon!
By Anis Rahman
A
century ago the concept of
Rubin, the journey to communication
The last decade has shown phenomenal
telecommunication was a far-
devices and their outreach to the public
growth in the terms of mobile technology
sighted idea. But the evolution
has been a magnificent story in itself.
development, whether it was the
of science and development
With the introduction of smartphones in
introduction of budget smartphones or
of technology made it possible that every
the market, technology took new turns
better mobile and internet networks.
corner of the world is connected to the
and the smartphones and mobile devices
By 2020, the number of mobile users
rest with mobile telephones and devices.
affordable only for the affluent class are
across the world is speculated to cross
From Graham Bell to Steve Jobs and Andy
now truly in a common man’s reach.
the 5 billion mark and a greater share of
88 | august 2018
MYMOBILE
that would be of smartphone users. The
the latest technologies and advanced
the mass. The recent leap was made by
smartphone penetration rate is increasing
features, today’s market competition has
the launch of Reliance Jio in 2016 which
alongside the internet penetration rate
narrowed down to the pricing mainly.
swept away the market by offering data
and, currently hovering around 36% of
This is a high time when budget
access over 4G on very economical prices
the world’s population in 2018. India has
smartphones are playing a big role in
coupled with budget smartphones. This
arisen as the country with second largest
the communication industry as over 70
boosted the smartphone industry in a very
smartphone users after China, and this
million people started using a smartphone
short time and the number of smartphone
projects the enormous growth prospects
for the first time in 2017 only, as per a
users in India increased by leaps and
of business future in Indian smartphone
recent survey. Although the country is
bounds.
industry.
among one of the largest markets in the
To keep their stronghold in the market,
However, the dilemma of a developing
world, the disorganized market structure
other telecom companies too came up
nation is to avail the facility to the larger
has hindered the potential growth to some
with competitive pricing and lucrative
society segment. In India, the major
extent. In such a scenario, the emergence
offers, and the better network connectivity
population resides in tier II and tier III cities
of small markets and new smartphone
in rural and semi-urban areas also added
and the rural areas, where people have an
to the benefit. People have the exposure
average disposable income. Most of these
to internet and telecommunication is
Guest Column
by invitation
making their lives easier and better. “A number of look for affordable smartphones. These days, data is available at programs initiated by the This particular requirement has negligible cost from network government and entry of private created altogether a new segment operators to increase their in the market as ‘Budget customer base, which has players owing to the globalization Smartphones’. additionally helped the paved the path of development for Currently, there are nearly larger population segment 400 million smartphone with less disposable smartphones. As most of the companies users in the country and the income to opt for budget started coming up with the latest number will grow even higher. smartphones. The overall technologies and advanced features, The demand needs to be met Purchase Power Parity in time and many players have (PPP) improvement in today’s market competition has entered the market including the recent time has also narrowed down to the the industry leaders with their helped in the popularity of pricing mainly” exclusive range of budget smartphones. budget smartphones and people people under some financial constraints
These budget smartphones are not only
are migrating from Feature Phones to
reasonably inexpensive but also come
Feature Rich Smart Phones.
with almost all features of a high-end
companies
playing a crucial
The combined effort of smartphone
smartphone. From mobile internet to
role in taking the public outreach to a
companies and network operators has led
camera quality, the variety of budget
higher level.
to the adoption of budget smartphones in
smartphones gives a tough competition
are
the major part of the country. In coming
to prevailing top models of smartphones.
A Paradigm Shift
In the year 2011, there were only around
A different vertical of the communication
global leader in the smartphone industry
10 million mobiles shipped to India
industry has specifically boosted the
segment and this serves a great prospect
which showed a very small exposure
growth of budget smartphone market
for smartphone companies to cater to their
to smartphones in the public. With the
and that is the telecom network providing
customers with latest feature smartphones
recent economic and political changes,
companies. Earlier the internet and
within their budget. The path is bright and
the scenario has completely changed.
calling facilities were quite expensive.
the scope of growth is large for budget
A number of programs initiated by the
Later after certain upgrades by TRAI
smartphones. n
government and entry of private players
(Telecom Regulatory Authority of India),
owing to the globalization paved the path
the call rates dropped. Furthermore, the
of development for smartphones. As most
introduction of 3G, 4G, and VoLTE paved
of the companies started coming up with
the path for affordable internet facility to
www.mymobileindia.com
years, India is speculated to grow as a
The author is Vice President, Reach Mobile. The company has the motto of bringing smartphones and feature phones within everyone’s reach.
september 2018 | 101
Trendz
market insight
India PC Market Comes Alive! Yearly growth driven by strong notebook demand in Q2
I
ndia’s traditional PC market
to school offers with extended warranties,
payment options. Vendors launched
shipments posted a 28.1 percent
cashback offers, and no-cost monthly
exclusive models for both online and offline
growth year-on-year with shipments
channels too.
totalling 2.25 million units in the
“Spending on convertibles and
second quarter of 2018, according to
ultraslim notebooks is increasing due to
IDC India’s Quarterly Personal Computing
the popularity of lighter form factors that
Devices Tracker. According to IDC, the high
facilitate mobility,” says Nishant Bansal,
growth can be partially attributed to the fact
Research Manager, PC, IDC India.
that 2017 Q2 was heavily impacted by the
The commercial PC market grew 23.3
then-upcoming GST implementation.
percent to reach 1.17 million units. This
Notebooks contributed to 61 percent
was driven by both new and replacement
of the overall India traditional PC market
demand from enterprises and SMBs.
with a 45.2 percent year-on-year growth as demand continued across both the consumer and commercial segments. This was mainly driven by ultraslim notebooks, which now account for 20 percent of overall notebooks compared to 11 percent a year ago.
Segment Highlights Consumer PCs grew 33.7 percent to 1.09 million units, mainly because of promotions and new product offerings with updated specifications and aesthetically pleasing designs. Vendors targeted different use cases and provided schemes such as back
102 | september 2018
“Spending on convertibles and ultraslim notebooks is increasing due to the popularity of lighter form factors that facilitate mobility” – Nishant Bansal, Research Manager, PC, IDC India
Public sector demand was driven by the execution of several projects in education and government sector. “Business sentiment has been improving over the settling of reforms, leading to increased demand from medium and small enterprises across verticals like manufacturing, BFSI, and pharmaceuticals as they look to expand their businesses and technology capabilities,” adds Bansal.
Top 3 Company Highlights HP Inc: HP Inc. maintained its leadership
MYMOBILE
on-quarter. On the back of brand pull and
India PC by Product Category, 2018Q2
aggressive pricing, Lenovo managed to remain largely flat in the consumer PC market in 2018Q2. On the commercial side, incremental demand from global accounts and small-medium enterprises contributed to Lenovo’s commercial volumes. However, the company declined by 33.2 percent
Trendz
market insight
quarter-on-quarter due to the lack of execution of manifesto projects.
India PC Market Forecast IDC anticipates the overall traditional India PC market to grow sequentially in Q3 2018 due to seasonality and aggressive efforts from ecosystem players to meet
Source : IDC 2018
the demand. “The consumer market is
with a market share of 31.6 percent in
due to a high decibel marketing campaign
2018Q2, with a growth of 6.1 percent
during the annual Indian Premier League
quarter-on-quarter and 19.8 percent year-
cricket season. The commercial business
on-year growth. HP Inc.’s convertibles
for HP Inc. posted a 6.7 percent quarter-on-
and ultraslim notebooks performed well i
quarter growth on the back of a few key wins
n large format retail and exclusive stores
in the education sector, as well as refresh demand across key enterprise accounts from the IT/ITES and BFSI verticals. Dell Inc: Dell Inc. retained
expected to take-off in the coming quarter as consumer confidence on discretionary spending should remain positive during the upcoming festival season,” said Navkendar Singh, Associate Research Director, IDC India. Commercial spending due to both new
Feature Phone Market Share Q1, 2017 & Q1 2018
the second position with a 23.7 percent market share in 2018Q2; this was a year-on-year growth of 71.3 percent and a quarter-onquarter decline of 2.2 percent.
“The consumer market is expected to take-off in the coming quarter as consumer confidence on discretionary spending should remain positive during the upcoming festival season” – Navkendar Singh, Associate Research Director, IDC India
www.mymobileindia.com
Although the company declined 6.3 percent over the last quarter in the consumer business, its ultraslim notebooks registered a double-digit growth as the company continued its focus on high-end devices. Dell Inc.’s commercial business grew
Source : IDC India
1.2 percent quarter-on-quarter due to its increased focus on a solutioncentric approach, selling both hardware and
and refresh demand by large and medium
services as a bundle for medium and large
enterprises is expected to continue, led by
businesses in the BFSI, PSU, and IT/ITeS
the education, BFSI, and IT/ITeS sectors.
sectors.
The public sector is also expected to utilize
Lenovo: Lenovo remained in the third
allocated budgets for the new financial
position, with a market share of 18.0
year, continuing with the execution of state
percent with a 36.0 percent growth year-on-
manifesto projects. n
year and a decline of 20.6 percent quarter-
team@mymobile.co.in
september 2018 | 103
Great Deals
mobilesensex
bazaar bargain Nokia 6.1 (4GB RAM) The Nokia 6.1 sports a 5.5-inch full HD display with 1080x1920 pixel resolution and 16:9 aspect ratio. The display of the smartphone is protected by Gorilla Glass 3. The device is powered by Qualcomm Snapdragon 630 processor and runs Android 8.0 Oreo operating system. Users can further expand the storage by adding a microSD card. The smartphone is backed by a 3,000mAh battery and comes equipped with a 16MP rear camera with LED flash. The front of the device houses an 8MP camera for selfies. On the connectivity front, the smartphone offers 4G, VoLTE, 3G, Wi-Fi, Bluetooth, GPS and USB Type C. n
Launched at: INR 9,999 Current Price: INR 9,499
Honor 7C (3GB RAM)
Launched at: INR 18,999 Current Price: INR 17,499
104 | september 2018
Honor 7C adorns a 5.99-inch HD+ FullView 2.5D curved glass display with a resolution of 1440 x 720 pixels and an aspect ratio of 18:9. The smartphone runs 1.8GHz octa-core Snapdragon 450 SoC based on 14nm processor. It has 32GB of internal storage which can be expanded up to 256GB. It runs Android 8.0 Oreo topped with EMUI 8.0. There is a fingerprint sensor at its rear and Face Unlock feature. It bestows a dual-camera setup at its rear. This camera comprises a 13MP primary sensor and a 2MP secondary sensor. There is an 8MP selfie camera at the front. It gets fuel from a 3,000mAh battery. n
MYMOBILE
Great Deals
mobilesensex
Samsung Galaxy Note 8 The Galaxy Note 8 features a 6.3-inch QHD+ Super AMOLED Infinity display with a screen resolution of 2960 x 1440 pixels. It is powered by Exynos 8895 chipset and has 6GB of RAM and 64GB of internal storage which is expandable up to 512GB. This is the first Samsung smartphone that comes loaded with a dual-camera setup. The dual rear cameras comprise two 12-megapixel sensors. For the front, there is an 8-megapixel shooter. The phone runs on Android 8.0 Oreo and is backed by a 3,300mAh battery. On the connectivity front, you get 4G VoLTE, WiFi 802.11ac, VHT80 MU-MIMO, Bluetooth 5.0, GPS, USB Type-C, NFC, MST and hybrid dual-SIM. n
Launched at: INR 18,990 Current Price: INR 16,990
Vivo V9 Youth Vivo V9 Youth comes loaded with a 6.3-inch Full HD+ AMOLED display with a screen resolution of 2280 x 1080 pixels. It is powered by a Qualcomm Snapdragon 450 octa-core processor clocked at 1.8GHz. The phone is backed by 4GB of RAM and 32GB of internal storage which is expandable up to 256GB. It features dual rear cameras with a combination of 16-megapixel and 2-megapixel sensors along with LED flash. For the front, there is a 16-megapixel shooter. The device runs Android 8.1 Oreo with company’s own FunTouch OS 4.0 running on top of it. It is backed by a 3,260mAh battery with fast charging support. n team@mymobile.co.in Launched at: INR 67,900 Current Price: INR 55,900
www.mymobileindia.com
(Note: Prices are those available at prominent dealers, online and/or offline. They may not reflect official price reductions)
september 2018 | 105
YOUR GATEWAY TO THE WORLD OF MOBILITY
SPECIAL
OFFER 35%
Subscribe This Month
YEARS
3
Off
Get
Subscription
2
YEARS
Offer
Subscription
YEAR
1
Offer
Subscription
Offer
SUBSCRIPTION ORDER FORM Term No of Coverprice Option (year)
issue (Rs.)
3
36
3,600
2
24
2,400
1
12
1,200
You pay (Rs)
Cash Benefit/Gift
A
3,600
Cata Brew Baron/Timex Gents Watch worth Rs. 2,700
B
2,340
Save Rs. 1,260 i.e 35% discount on cover price
A
2,400
Arise Electric Kettle/Timex Ladies watch worth Rs. 1,800
B
1,560
Save Rs. 840 i.e 35% discount on cover price
A
1,200
US Polo T-Shirt/Allen Solly Tie worth Rs. 999
B
780
Save Rs. 420 i.e 35% discount on cover price
Yes, I would like to subscribe to My Mobile magazine for______ years with option_____ Name_____________________________________________________________ Age________________ Sex____________________ Job Title___________________________________________________________ Company Name______________________________ Address Office/Residence_______________________________________________________________________________________ Mobile__________________________Phone_____________________________ e-mail_____________________________________ Cheque No.________________________________________________________ for Rs.____________________________________
PAYMENT METHOD By Cheque/Cash No:___________________Amount:__________________________________Bank:_________________Branch:________________ PLEASE *Draw the DD/Cheque in favour of Spring Convergence Services Pvt. Ltd. *Write your name and address on the reverse of the DD/Cheque.
Address - # 25, 1st Floor, Shankar Market, Connaught Place, New Delhi - 110001. Phone: 011-46206161, 46206100, E-mail: subscriptions@mymobile.co.in, Web : mymobileindia.com Terms and Conditions: The offer is valid in India only. Gift will be deliverd within a month after clearing of the cheque.Please allow 4 - 6 weeks for processing your subscription. Any request for cancellation of subscription will not be entertained. Copies will be sent by ordinary post. The actual model of Subscription gift may vary from the model shown above. This subscription offer is valid till stocks lasts. All disputes subject to competent courts of Delhi only.
MY GUIDE While My Mobile tries to ensure accuracy in the pricing and features any discrepancies that may emerge are beyond our control. Please check with the retailer about features of the phone before buying. Feel free to update us.
(Last updated on Aug 22, 2018)
Disclaimer : The prices quoted in My Guide are the Best Buy prices quoted by the respective companies, ex-Delhi. The prices may vary on account of promotional schemes or dealer discretion.
Devices featured in the My Guide have been segregated into different categories based on price and colour-coded as:
Up to Rs. 2,499 Rs. 2,500 – Rs. 5,999 Rs. 6,000 – Rs. 9,999 Rs.10,000 – Rs. 14,999 Rs.15,000 – Rs. 19,999 Rs. 20,000 – Rs. 29,999 RS. 30,000 and above. Tablets
Spreadtrum—ST Intel Atom—IA Qualcomm Snapdragon—QS MediaTek—MT MediaTek Helio—MTH
MYGUIDE UP TO RS. 2,499
UP TO RS. 2,499
MODELS
UP TO RS. 2,499
FOX MOBILES
PARAMETERS
HITECH
BigDaddy V2
Bolt FX241
Champ FX240
F2 Sultan
24 Karat
Gama
Pride 350
2.8-inch QVGA
2.4-inch QVGA
2.4-inch QVGA
2.4-inch QVGA
2.4-inch QVGA
2.4-inch QVGA
2.8 inch
Dimension (mm)
137x58x13.3
127x52x12
125.4x52.5x12.2
125x53.50x14.3
123.7x51.9x12.2
116.5x50.5x15.3
131 x 58 x 10.2
Weight (grams)
137
96
87
117
91
98
82
Model Display (inches/res)
Processor/RAM Operating system
312MHz
312MHz
312MHz
312MHz
312MHz
312MHz
Spreadtrum 6531DA/NA
Nucleus RTOS
Nucleus RTOS
Nucleus RTOS
Nucleus RTOS
Nucleus RTOS
Nucleus RTOS
Nucleus
32MB/32MB/32GB 32MB/32MB/32GB 32MB/32MB/32GB 32MB/32MB/32GB 32MB/32MB/32GB 32MB/32MB/32GB
Storage/Expandable
32+32MB
Rear/Front Camera
VGA
VGA
VGA
VGA
VGA
VGA
1.3 MP/NA
Battery (mAh)
3,600
1,800
1,800
2,500
1,500
2,500
1,800
2G/3G/4G
Yes/No/No
Yes/No/No
Yes/No/No
Yes/No/No
Yes/No/No
Yes/No/No
Yes/No/No
Dual SIM
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes
Music Player/FM
Yes
Yes
Yes
Yes
Yes
Yes
Yes/Yes
Launch
NA
NA
NA
NA
NA
NA
Launched
1,799
1,549
1,299
1,799
1,799
1,299
1,549
Price Rs.
UP TO RS. 2,499
UP TO RS. 2,499
MODELS
UP TO RS. 2,499
I-SMART
PARAMETERS
LEPHONE
Model
103
102 Cute
K15
K10
K1
K5
K11
Display (inches/res)
1.8
1.8
1.8
2.4
1.8
2.4
1.8
Dimension (mm)
112x46.5x13.5
112x46.5x13.5
121x51.5x13.3
123.5x52x15
112x46.5x13.9
112x46.5x13.9
121x51.5x13.3
Weight (grams)
60
60
89
98
64
86
89
Processor/RAM
Speadtrum 6531da
Speadtrum6533
312MHz /32MB
312MHz /32MB
312MHz /32MB
312MHz /32MB
312MHz /32MB
NA
NA
NA
NA
NA
NA
NA
32+32MB
32+32MB
32MB / 32GB
32MB / 32GB
32MB / 32GB
32MB / 32GB
32MB / 32GB
0.8/NA
0.8/NA
Digital Camera
Digital Camera
Digital Camera
Digital Camera
Digital Camera
1,000
850
1000
1800
1000
1450
1,850
2G/3G/4G
Yes/No/No
Yes/No/No
Yes/No/No
Yes/No/No
Yes/No/No
Yes/No/No
Yes/No/No
Dual SIM
Yes
Yes
YES
YES
YES
YES
YES
Music Player/FM
Yes
Yes
YES
YES
YES
YES
YES
Launched
Launched
Launched
Launched
Launched
Launched
Launched
650
684
1,099
1,099
1,050
1,099
999
Operating system Storage/Expandable Rear/Front Camera Battery (mAh)
Launch Price Rs.
108 I SEPTEMBER 2018
MYMOBILE
MYGUIDE UP TO RS. 2,499
Rs. 2,500 – Rs. 5,999
MODELS
Rs. 2,500 – Rs. 5,999
LEPHONE
PARAMETERS
HITECH
INTEX
I-SMART
Model
K7
Sleek 9
Amaze S9
Air A8
Aqua Classic 2
is-59
i1-Mini
Display (inches/res)
2.4
2.4
5
5.0/ 540 x 960
5/480/854
5/854x480
4.5/854x480
Dimension (mm)
100 x 42 x 13.4
100 x 42 x 13.4
140 x 66.88 x 9.65
140.2 x 72.4 x 8.8
145.2x72.6x10.9
143.5x73.6x9.5
135.2x66x10.8
Weight (grams)
112
90
150
152
120
109
312MHz /32MB
312MHz /32MB
ST 7731/512MB
ST 7731/1GB
qcta-core/1GB
1.2GHz, quad-core/1GB
1.3Ghz quadcore/512MB
NA
NA
5.1 Lollipop
5.2 Lollipop
Android 6.0
Android 6.0
Android 6.2
32MB / 32GB
32MB / 32GB
4GB/32GB
8GB/32GB
8GB/32GB
8GB/32GB
4GB/32GB
Digital Camera
Digital Camera
5MP/2MP
8MP/2MP
5MP/2MP
5MP/2MP
5MP/2MP
2,500
800
1,400
2,000
2200
2,200
2,000
2G/3G/4G
Yes/No/No
Yes/No/No
Yes/Yes/No
Yes/Yes/No
Yes/Yes/No
Yes/Yes/No
Yes/Yes/Yes
Dual SIM
YES
YES
Yes
Yes
Yes
Yes
Yes
Music Player/FM
YES
YES
Yes/Yes
Yes/Yes
Yes/Yes
Yes
Yes
Launched
Launched
-
-
Launched
Launched
1,199
1,499
2,999
4,999
2,999
3,199
Processor/RAM Operating system Storage/Expandable Rear/Front Camera Battery (mAh)
Launch Price Rs.
Rs. 2,500 – Rs. 5,999
Rs. 2,500 – Rs. 5,999
MODELS
Rs. 2,500 – Rs. 5,999
4,600
ITEL
PARAMETERS
Model
MICROMAX
Power Pro it1410 Canvas Juice 3 Q393
M-TECH
Canvas Spark 3
Canvas Bolt Selfie
EROS PLUS
TURBO 4G
TEZ 4G
4/ 800 x 480
5.0/720 x 1280
5.5/720x1280
4.5/854x480
5 FWVGA TN
5 FWVGA TN
5 FWVGA IPS
Dimension (mm)
124x64.7x12.2
NA
-
-
144.9x73.3x9.5
146.6x73.6x11.5
144x72.5x8.8
Weight (grams)
-
NA
-
-
142
142
171
Processor/RAM
Dual core, 1.3 GHz/512MB
MT6580/2GB
quad-core/1GB
MTK6735/1GB
Operating system
Android4.4
Android 5.1
Android 5.1
Android 5.1
Android Nougat
Android Nougat
Android Nougat
Storage/Expandable
8GB/32GB
8GB/32GB
8GB/32GB
8GB/32GB
1GB/8GB/64GB
1GB/8GB/64GB
1GB/8GB/64GB
2.0MP/0.3MP
8MP/2MP
8MP/5MP
5MP/5MP
0.3MP/5MP
0.3MP/5MP
2MP/5MP
2,800
4,000
2,500
1,750
2,000
2,000
2,400
2G/3G/4G
Yes/Yes/No
Yes/Yes/No
Yes/Yes/No
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
May, 2016
NA
March, 2016
May, 2016
November, 2017
August, 2017
August, 2017
3,339
4,171
4,848
4,849
4,299
4,699
4,799
Display (inches/res)
Rear/Front Camera Battery (mAh)
Music Player/FM Launch Price Rs.
www.mymobileindia.com
1.3GHz Quad Core 1.3GHz Quad Core 1.3GHz Quad Core
SEPTEMBER 2018 I 109
MYGUIDE Rs. 2,500 – Rs. 5,999
Rs. 2,500 – Rs. 5,999
MODELS
Rs. 2,500 – Rs. 5,999
M-TECH
VIDEOCON
EROS 4G
Delite11
Astra Metal 4G
Astra Colors 4G
Astra NXT+
Zi-34
Astra Prism
Display (inches/res)
5 FWVGA IPS
5/1280x720
5/480X854
5/720X1280
4 inch
3.5 inch
5 inch
Dimension (mm)
72.4x142.7x9.3
146.66X74.3X10.52
143.8X73.3X10.4
142.9X71.65X11
125.4X64.2X13
116.2X61.4X11.3
134.4X67X10.1
Weight (grams)
136
151
171
182
130
108
119
1.3GHz Quad Core
Quad-core/1GB
1.5Ghz Quadcore ARM
Spreadtrum
Operating system
Android Nougat
Android 6.0
Android 6.0
Android 6.0
Android 6.0
Android 4.4.2
Android 6.0
Storage/Expandable
1GB/8GB/64GB
8GB/32GB
1GB/8GB
1GB/8GB
1GB/8GB
256 MB/512 MB
512 MB/4GB
0.3MP/5MP
5MP/2MP
5MP/2MP
5MP/5MP
2MP/0.3MP
0.3MP/ 0.3MP
0.3MP/2MP
2,000
3,000
3,000
4,000
2,000
1,200
1,700
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/No
Yes/Yes/No
Yes/Yes/No
Dual SIM
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes/Yes
Yes/Yes
Yes
Yes
Yes
Yes
Yes
October, 2017
NA
Launched
Launched
Launched
Launched
Launched
4,999
5,840
5,553
6,499
3,703
2,993
3,813
PARAMETERS
Model
Processor/RAM
Rear/Front Camera Battery (mAh)
Music Player/FM Launch Price Rs.
ZIOX
512MB+4GB(DDR2) 2xCortex-A7,32bit
RS. 6,000 – RS. 9,999
RS. 6,000 – RS. 9,999
MODELS
Rs. 2,500 – Rs. 5,999
1.2 GHz Quadcore
ZIOX
PARAMETERS
ASUS
CELKON
CENTRIC
Zenfone Max
Q550
L3
5.5/720 x 1280
5.5/ 720 x 1280
5.0/720 x 1280
5 HD IPS
135x68x10.2
152.5 x 77.2 x 3.9
156 x 77.5 x 10.55
145.6 x 71.8 x 8
141x70.5x8.6
130
170
202
149
143
QS 410/2GB
QS 615/ 2GB, 3GB
Broadcom/2GB
1.3GHz Quad Core
Astra Zing
Astra NXT Pro
Astra Blaze
4 inch
4 inch
4.5/480x854
Dimension (mm)
124X64X10.1
123.5x64.2x10.5
Weight (grams)
105
111
Processor/RAM
1.2 GHz Quadcore
Model Display (inches/res)
Quad-core A7MP 1.3GHz Quad-Core
Zenfone 2 Laser ZE550KL
Operating system
Android 6.0
Android 7
Android 7
Android 5.0
Android 6.0
Android Kitkat 4.4.2
Android Nougat
Storage/Expandable
512MB/4GB
1GB/8GB
1GB/8GB
16GB/128GB
16GB/32GB, 64GB
16GB/32GB
2GB/16GB/256GB
Rear/Front Camera
0.3MP/2MP
2MP/0.3MP
0.3MP/2MP
13MP/5MP
13MP/5MP
8MP/2MP
13MP/5MP
1,400
1,900
2,000
3,000
5,000
2,500
3,050
2G/3G/4G
Yes/Yes/No
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/No
Yes/Yes/Yes
Dual SIM
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Music Player/FM
Yes
Yes/Yes
Yes/Yes
Yes/No
Yes/Yes
Yes/Yes
Yes/Yes
Launched
Launched
Launched
August, 2015
May, 2016
2,014
January, 2018
3,653
3,899
4,499
9,299
9,325/ 12,999
7,499
6,749
Battery (mAh)
Launch Price Rs.
110 I SEPTEMBER 2018
MYMOBILE
MYGUIDE RS. 6,000 – RS. 9,999
RS. 6,000 – RS. 9,999
MODELS
RS. 6,000 – RS. 9,999
COMIO
PARAMETERS
COOLPAD
C1
C2
S1
P1
Note 3
Note 3s
Note 5 Lite
5 HD IPS
5 HD IPS
5.2 HD IPS
5.5 HD IPS
5.5/720 x 1280
5.5/1920x1080
5/1280X970
Dimension (mm)
143.5X71.3X9.35
144X71.6X9.9
149X72.6X7.9
152.85X76.14X9.2
152 x 77 x 9
154.5x77x8.6
145.3X72.3X8.7
Weight (grams)
175
165
159
178
150
167
148
MT6753/3GB
octa-core/3GB
MT6735/3GB
Model Display (inches/res)
Processor/RAM
1.3GHz Quad Core 1.3GHz Quad Core 1.3GHz Quad Core 1.3GHz Quad Core Android Nougat
Android Nougat
Android Nougat
Android Nougat
Android 5.1
Android6.0
Android6.0
Storage/Expandable
1GB/32GB
2GB/16GB
2GB/32GB
3GB/32GB
16GB/64GB
32GB/32GB
16GB
Rear/Front Camera
8MP/5MP
8MP/8MP
13MP/8MP
13MP/8MP
13MP/5MP
13MP/5MP
13MP/8MP
2,200
4,000
2,700
5,000
3,000
2,500
2,500
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
August, 2017
September, 2017
August, 2017
August, 2017
October, 2015
November,2016
March, 2017
5,999
7,199
8,999
9,999
8,999
9,999
8,199
Operating system
Battery (mAh)
Music Player/FM Launch Price Rs.
RS. 6,000 – RS. 9,999
RS. 6,000 – RS. 9,999
MODELS
RS. 6,000 – RS. 9,999
PARAMETERS
DAZEN
HONOR
HITECH
IN-FOCUS
6A
Honor Holly 3
Honor Holly 2 Plus
Air A9
M 350 (16GB)
M680
M810
Display (inches/res)
5.7/1440x720
5.5/1920x1080
4.8/720 x 1280
5.0-inch, 720 x 1280
5.0/720 x 1280
5.5/720x1280
5.5/1080x1920
Dimension (mm)
156.9x72.9x8.2
NA
143.1 x 71.8 x 9.7
140.2 x 72.4 x 8.8
151 x 71.5 x 10.6
156 x 76.8 x 7.25
153.70 x 76.20 x 6.99
Weight (grams)
170
NA
160
152
146
158
155
Processor/RAM
1.3GHz Quad Core
Kirin 620/2GB
MT6735P /2GB
MT 3735M/2GB
MT6732/2GB
MT 6753/2GB
QS 801/ 2GB
Android 7.0
Android 6.0
Android 5.1.1
Android 5.1
Android 4.4.2
Android 5.1
Android 5.0
Storage/Expandable
3GB/32GB/128GB
16GB/128GB
16GB/128GB
16GB/32GB
16GB/64GB
16GB/32GB
16GB/64GB
Rear/Front Camera
13MP+0.3MP/5MP
13MP/8MP
13MP/5MP
13MP/8MP
8MP/8MP
13MP/13MP
13MP/5MP
3,000
3,100
4,000
3,500
2,500
2,600
2,600
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
Yes
NA
Yes
Yes
Yes
Yes
No
Music Player/FM
Yes
NA
Yes/-
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
Launched
October, 2016
February, 2016
-
June, 2015
December, 2015
July, 2015
7,999
9,999
8,499
6,999
6,999
8,999
9,999
Model
Operating system
Battery (mAh)
Launch Price Rs.
www.mymobileindia.com
SEPTEMBER 2018 I 111
MYGUIDE RS. 6,000 – RS. 9,999
RS. 6,000 – RS. 9,999
MODELS
RS. 6,000 – RS. 9,999
INTEX
PARAMETERS
Aqua S7
Model
Aqua Secure
I-SMART Aqua View
IS-57i
IS-56i HD Mercury V6
ITEL Ultra 50
Wish it1512
5/720x1280
4.5/ 480 x 854
5/ 720 x 1280
5/HD IPS, MiraVision, 5.0-inch/480 x 854 5.0-inch/720 x 1280 cast screen
Dimension (mm)
142.5x72.5x8.7
133.5 x 66.5 x 9.4
124 x 64 x 10.3
146.72 x 72.85 x 8.73 143.54 x 71.55 x 8.52 148.24X72.56X11.44
143x72x8.65
Weight (grams)
150
130
146
155
170
186
-
Processor/RAM
Quad core/3GB
MTK6735M/ 1GB
MTK6735P/ 1GB
Quad Core/1 GB
Quad Core/1 GB
1.3GHz Quad Core
Quad core/1GB
Operating system
Android 6.0
Android 5.1
Android 5.1
Android 4.4.2
Android 4.4.2
Marshmallow 6.0
Android 6.0
Storage/Expandable
16GB/64GB
8GB/ 32GB
16GB/ 32GB
8GB/64GB
8GB/64GB
3GB/32GB/64GB
8GB/32GB
Rear/Front Camera
13MP/5MP
5MP/ 2MP
8MP/5MP
8.0MP/3.2MP
8.0MP/3.2MP
13MP/5MP
5.0MP/2.0MP
3,200
1,900
2,200
2,100
2,500
3,000
2,500
2G/3G/4G
Yes/Yes/Yes
Yes/ Yes/ Yes
Yes/Yes/Yes
Yes/Yes/No
Yes/Yes/No
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
Yes
Yes
Yes
Yes
Yes
Yes/Yes
Yes
Music Player/FM
Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes
Yes/Yes
September, 2016
May, 2016
June, 2016
September, 2016
September, 2015
Launched
June, 2016
9,499
6,499
8,999
6,499
6,999
9,990
6,000
Display (inches/res)
Battery (mAh)
Launch Price Rs.
RS. 6,000 – RS. 9,999
RS. 6,000 – RS. 9,999
MODELS
RS. 6,000 – RS. 9,999
5/FWVGA/TN
PARAMETERS
ITEL
KARA
LAVA
Power Pro it1553
Mega 1
Mega 4
Mega 2
X10
Pixel V2
X50+
5.5)
5.5, Full HD
5.0-inch, HD IPS,
5.0-inch, HD IPS,
5.0/ 720 x 1280
5.0/ 720 x 1280
5.5/1280x720
Dimension (mm)
138.5x69.5x9.8
152.4x77.1x9.5
152.4X77.1X9.5
152.4X77.1X9.5
142 x 70.8 x 7.9
141.6 x 70.8 x 7.6
155x71.8x8.85
Weight (grams)
-
184
184
184
133
128
155
Processor/RAM
Quad core/1GB
1.2 GHz,Quad Core
1.3GHz Quad Core(64bit)
1.3GHz Quad Core(64bit)
Quad core /3GB
Quad Core/ 2GB
quad-core/2GB
Operating system
Android 5.1
Marshmallow 6.0
Android 6.0
Android 6.0
Android 5.1
Android 5.1
Android 6.0
Storage/Expandable
16GB/32GB
3GB/32GB/64GB
1GB/16GB
2GB/16GB
16GB/32GB
16GB/32GB
32GB/32GB
8.0MP/2.0MP
13MP/5MP
8MP/2MP
13MP/5MP
13MP/5MP
13MP/8MP
8MP/5MP
5,050
4,000
2,000
3,000
2,900
2,500
2,800
2G/3G/4G
Yes/Yes/No
Yes/Yes/Yes
Yes/Yes/Yes
Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/yes
Dual SIM
Yes
Yes/Yes
Yes
152.4X77.1X9.5
Yes
Yes
Yes
Yes/Yes
Yes
Yes
Yes
Yes/Yes
Yes/Yes
Yes/Yes
June, 2016
June, 2017
Launched
Launched
November, 2015
September, 2015
7,290
7,950
4,500
6,500
9,999
8,499
Model Display (inches/res)
Rear/Front Camera Battery (mAh)
Music Player/FM Launch Price Rs.
112 I SEPTEMBER 2018
9,199
MYMOBILE
MYGUIDE RS. 6,000 – RS. 9,999
RS. 6,000 – RS. 9,999
MODELS
RS. 6,000 – RS. 9,999
LEPHONE
PARAMETERS
P1
W7
Display (inches/res)
5-inch/1280x720
5/854X480
Dimension (mm)
145.5x72.9x10.35
143.6x72.5x10
143.2x69x9.1
Weight (grams)
150
177
136
Model
Processor/RAM
W8
W15
W21
W7R
5/1280X720
5.5/1280X720
5/ FWVGA/854x480
154.9x79.1x9.4
144.2x72x8.8
152.8x76.9x8.6
145x72x9.6
164
142
164
142
W9
4.7 inch/1280x720 5.5 inch/1280x720
1.3GHz Quad-Core 1.3GHz Quad Core 1.3GHz Quad Core 1.3GHz Quad Core 1.3GHz Quad-Core 1.3GHz Quad-Core 1.3GHz Quad Core Android 7.0
Android 6.0
Android 6.0
Android 6.0
Android 6.0
Android 6.0
Android 6.0
1GB/8GB/128GB
1GB/8GB/32GB
2GB/16GB/32GB
1GB/8GB/32GB
2GB/16GB/32GB
2GB/16GB/32GB
2GB/16GB/32GB
5MP/2MP
5MP/2MP
8MP/5MP
5MP/2MP
8MP/5MP
8MP/5MP
5MP/2MP
2,500
2,000
2,000
2,500
2,000
2,500
2,000
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
Yes
Yes
Yes
Yes
"Yes "
"Yes "
"Yes "
Music Player/FM
Yes
Yes
Yes
Yes
Yes/Yes
Yes/Yes
Yes/Yes
Launched
Launched
Launched
Launched
Launched
Launched
Launched
4,599
4,999
5,749
4,999
6,499
6,799
5,499
Operating system Storage/Expandable Rear/Front Camera Battery (mAh)
Launch Price Rs.
RS. 6,000 – RS. 9,999
RS. 6,000 – RS. 9,999
MODELS
RS. 6,000 – RS. 9,999
PARAMETERS
Model Display (inches/res)
LEPHONE W10
NEW
5 inch/854X480
Dimension (mm)
145x72x9.6
Weight (grams)
164
LYF
LG
Wind 5
K7
Canvas Unite 4
Canvas Amaze 2
Canvas XP 4G
Canvas 5
5/ 720 x 1280
5/ 480 x 854
5.0/ 1280 x 720
5/ 720 x 1280
5.0/720 x 1280
5.2/1080 x 1920
NA
NA
NA
NA
144.6 x 72.8 x 8.45 143.6 x 72.5 x 8.95 137
MICROMAX
NA
NA
NA
NA
MTK 6735P/1GB
QS415/ 2GB
MT6735P/3GB
MT6753/3GB
1.3GHz Quad Core
MT6735P/ 1GB
1.1GHz Quad Core/ 1.5GB
Android 6.0
Android 5.1
Android 5.0
Android 6.0
Android 5.0.2
Android 5.1
Android 5.1
1GB/8GB/32GB
8GB/ 32GB
8GB/32GB
8GB/64GB
8GB/ 32GB
16GB/32GB
16GB/64GB
5MP/2MP
8MP/ 5MP
5MP/5MP
8MP/5MP
13MP/ 5MP
8MP/2MP
13MP/5MP
2,000
2,000
2,125
2,500
2,500
2,000
2,900
2G/3G/4G
Yes/Yes/Yes
Yes/ Yes/ Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/ Yes/ Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Music Player/FM
Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/-
Yes/Yes
Launched
June, 2016
January, 2016
June, 2016
June, 2016
May, 2016
November, 2015
4,499
6,599
8,690
6,999
7,499
7,499
9,999
Processor/RAM Operating system Storage/Expandable Rear/Front Camera Battery (mAh)
Launch Price Rs.
www.mymobileindia.com
SEPTEMBER 2018 I 113
MYGUIDE RS. 6,000 – RS. 9,999
RS. 6,000 – RS. 9,999
MODELS
RS. 6,000 – RS. 9,999
MICROMAX
PARAMETERS
Model
MOTOROLA
NOKIA
NUU
PANASONIC
Canvas Unite 4 Pro
Canvas Sliver 5
Moto G4 Play
Moto E4/Plus
Nokia 3
Q626
P55 Max
5.0/ 1280 x 720
4.8/720 x 1280
5/720x1280
5/5.5/1280x720
5/1280X720
5/1280 x 720
5.5/1280x720
143.4x71.4x8.4
141.2x70.3x7.3
152 x 72.6 x 8.7
Display (inches/res) Dimension (mm)
NA
5.1mm thick
144.4x72x9.9
144.5x72x9.3/ 155x77.5x9.55
Weight (grams)
NA
97
137
150,/181
NA
148
180
Processor/RAM
Quad core/ 2GB
QS 410 /2GB
QS 410/2GB
MTK6737
MT 6737
1.3GHz Quad Core
MTK6737
Operating system
Android 5.1
Android 5.0.2
Android 6.0
Android 7.1.1
Android 7.0
Android 6.0
Android 7.0
Storage/Expandable
16GB/32GB
16GB/No
16GB/128GB
2/16/3/32GB
16GB/128GB
2GB/32GB/64GB
3GB/16GB
8MP/5MP
8MP/5MP
8MP/5MP
8MP/5MP/13MP/5MP
8MP/8MP
8MP/5MP
13MP/5MP
3,900
2,000
2,800
28,00/5,000
2,650
2,000
5,000
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
Yes
No
Yes
Yes
No
Yes
Yes
Yes/Yes
Yes/Yes
Yes/No
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
June, 2016
2,015
September, 2016
August, 2017
July, 2017
August, 2017
August, 2017
7,499
8,387
8,999
8,450 onwards
8,635
9,625
7,499
Rear/Front Camera Battery (mAh)
Music Player/FM Launch Price Rs.
RS. 6,000 – RS. 9,999
RS. 6,000 – RS. 9,999
MODELS
RS. 6,000 – RS. 9,999
PANASONIC
PARAMETERS
SAMSUNG
TCL
XIAOMI
TCL 560
TCL 562
Redmi 2 Prime
5/720x1280
5.5/ 1280x720
5.5/1920x1080
4.7/720 x 1280
142.4 x 71.1 x 8.0
142.4x71.1x8
NA
152x77x8
134.00 x 67.20 x 9.4
149
138
138
156
150
133
MT6737/MT6753
Quad core/ 2GB
Quad core/ 1.5GB
Quad core/2GB
QS 210/2GB
MT6755M/3GB
QS 410/2GB
Operating system
Android 7.0
Android 6.0
Android 6.0
Android 6.0
Android 6.0
Android 6.0
Android 4.4
Storage/Expandable
3GB/32GB
16GB/128GB
8GB/128GB
16GB/128GB
16GB/32GB
32GB/64GB
16GB/32GB
Rear/Front Camera
5/13/13/13
8MP/5MP
8MP/5MP
8MP/5MP
8MP/5MP
13MP/5MP
8MP/2MP
Battery (mAh)
4,000/5,000
2,600
2,600
2,600
2,500
2,960
2,200
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes/Yes
Yes/No
Yes/No
Yes/Yes
Yes/No
Yes/Yes
Yes/Yes
September, 2017
July, 2016
July, 2016
July,2016
July, 2016
July,2016
August, 2015
8,999/9,999
6,490
6,990
9,090
6,999
9,999
6,999
Eluga Ray 500/700
Galaxy On 5 Pro 5.0/ 1280 x 720
5.0/ 1280 x 720
Dimension (mm)
5/5.5/720 x 1280/ 1080 x 1920 144.3 x 71.3 x 9.2/ 153.8 x 75.4 x 8.9
142.3 x 72.1 x 8.5
Weight (grams)
163/182
Processor/RAM
Model Display (inches/res)
Music Player/FM Launch Price Rs.
114 I SEPTEMBER 2018
Galaxy J2 (2016) Galaxy J2 Pro (2016)
MYMOBILE
MYGUIDE RS. 6,000 – RS. 9,999
RS. 6,000 – RS. 9,999
MODELS
RS. 6,000 – RS. 9,999
XIAOMI
PARAMETERS
Redmi 3S/ 3s Prime Redmi Note Prime
Model
VIDEOCON
Redmi Note 3
Redmi 3s Plus
Redmi Note 4
Redmi Note 5
Graphite1
5/ 1280X720
5.5/720 x 1280
5.5/1080 x 1920
5/1280x720
5.5/1080X1920
5.9/1080x2160
4.5/1280x720
Dimension (mm)
139.4 X 69.7 X 8.5
154 x 78.7 x 9.45
150 x 76 x 8.65
139.3x69.6x8.5
151X76X8.3
158.50x75.45x8.05
136.76X69X10
Weight (grams)
144
185
164
144
165
180
127
Processor/RAM
QS 430/ 2GB, 3GB
QS 410/2GB
QS 650/2GB,3GB
QS 430/2GB
QS625/2GB,3GB,4GB
QS625/3GB/4GB
Quad-core/1GB
Android 6.0
Android 4.4
Android 5.0.2
Android 6.0
Android 6.0
Android 7.0
Android 6.0
16GB, 32GB/128GB
16GB/32GB
16GB,32GB/32GB
32GB/128GB
32GB/64GB
32GB/64GB
8GB/64GB
13MP/5MP
13MP/5MP
16MP/5MP
13MP/5MP
13MP/5MP
12MP/5MP
5MP/2MP
4,100
3,100
4,000
4000/4100
4,100
4,000
2,000
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
Yes
No
Yes
Yes
Yes (Hybrid)
Yes
Yes
Yes/Yes
Yes/Yes
Yes/-
Yes/Yes
Yes/Yees
Yes/Yes
Yes/Yes
Launch
August, 2016
December, 2015
March, 2016
October,2016
January, 2017
February, 2018
NA
Price Rs.
6,999/ 8,999
7,999
9,999/ 11,999
9,499
9,999
9,999
6,499
Display (inches/res)
Operating system Storage/Expandable Rear/Front Camera Battery (mAh)
Music Player/FM
RS. 6,000 – RS. 9,999
RS. 6,000 – RS. 9,999
MODELS
RS. 6,000 – RS. 9,999
VIDEOCON
PARAMETERS
YU
ZEN
Delite21
Krypton3
Ultra30
Ultra50
Yunique
Yuphoria
Cinemax 3
5/1280x720
5/1280x720
5/1920X1080
5/1920X1080
4.7/720x1280
5.0/720x1280
5.5/720x1280
Dimension (mm)
146.66X74.3X10.52
144.5X73.14X9.74
144.31X73X10
Weight (grams)
151
153
153
186
128
143
August,2016
Processor/RAM
Quad-core/2GB
Quad-core/2GB
Quad-core/3GB
Quad-core/3GB
QS 410 / 1GB
Quad core / 2GB
Quad core/2GB
Operating system
Android 6.0
Android 6.0
Android 6.0
Android 6.0
Android 5.1.
Android 5.1.1
Android 5.1
Storage/Expandable
16GB/32GB
16GB/32GB
32GB/64GB
32GB/64GB
8GB/32GB
16GB/32GB
16GB/32GB
8MP/2MP
13MP/5MP
13MP/5MP
13MP/5MP
8MP/2MP
8MP/5MP
5MP/3.2MP
3,000
3,000
4,000
3,000
2,000
2,230
2,900
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/No
Dual SIM
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
NA
NA
NA
NA
September, 2015
May, 2015
August, 2016
7,200
7,999
9,990
9,990
6,300
6,499
6,999
Model Display (inches/res)
Rear/Front Camera Battery (mAh)
Music Player/FM Launch Price Rs.
www.mymobileindia.com
148.24X72.56X11.44 134.5 x 67.5 x 8.3 142.4 x 73 x 8.2-9.35
SEPTEMBER 2018 I 115
MYGUIDE RS. 6,000 – RS. 9,999
RS. 10,000 – RS. 14,999
MODELS
RS. 6,000 – RS. 9,999
ZIOX
PARAMETERS
ZOPO
ZTE
ASUS
Model
Astra Star
Astra Curve 4G
Duopix F1
ZP331
Blade V6
ZenFone 2 (2GB/4GB)
Display (inches/res)
5/480x854
5/480x854
5/1280x720
4.5/ 854 x 480
5/ 1280 x 720
5.5/ 1080 x 1920
5.5/1080 x 1920
Dimension (mm)
145.6x72.7x10.2
146.5x73.1x10.3
145.2x71.7x9.1
133 x 65.7 x 8.5
142X69.5X6.8
152.5 x 77.2 x 10.9
156.5 x 77.2 x 10.8
Weight (grams)
150
160
148
113
122
170
170
Quad core/1GB
MTK 6735/2GB
IA Z3560 /2GB
QS615 /2GB,3GB
Android 5.0
Android 5.0
Processor/RAM
1.3GHz Quad-Core 1.3GHz Quad-Core 1.3GHz Quad-Core
Zenfone Selfie
Operating system
Android 7.0
Android 7.0
Android 7.0
Android 5.1
Android 5.1
Storage/Expandable
1GB/16GB
2GB/16GB
2GB/16GB
8 GB/64 GB
16GB/128GB
Rear/Front Camera
5MP/2MP
5MP/2MP
8MP/8MP+2MP
5 MP/2 MP
13MP/5MP
13MP/5MP
13MP/13MP
2,350
2,200
2,400
1,700
2,500
3,000
3,000
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/No
Yes/Yes/No
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/-
Yes/-
Launched
Launched
Launched
-
July, 2016
March, 2015
August, 2015
5,899
7,299
7,499
7,500
9,999
13,999, 18,999
10,999/ 16,999
Battery (mAh)
Music Player/FM Launch Price Rs.
RS. 10,000 – RS. 14,999
RS. 10,000 – RS. 14,999
MODELS
RS. 10,000 – RS. 14,999
16GB,32GB/128GB 16GB,32GB/128GB
ASUS
PARAMETERS
CENTRIC
COOLPAD
GIONEE
Model
Zenfone 3 lazer
ZenFone Max Pro M1
A1
Coolpad Note 5
Cool 1
F 103 Pro
Marathon M5 Lite
Display (inches/res)
5.5/1920x1080
5.9/1080x2160
5.5/1920x1080
5.5/1920x1080
5.50/1080x1920
5.0/ 1280 x 720
5.0/720 x 1280
149x76x7.9
159 x 76 x 8.5
152 x 76 x 7.8
NA
152.00 x 74.80 x 8.20
145.3 x 70.5 x 8.5
143 x 69.9 x 8.5
180
160
NA
173
142
182
Dimension (mm) Weight (grams) Processor/RAM
QS 430.4GB
QS635/3GB
QS 430
QS 617/4GB
1.4GHz octa-core
Quad core/ 3GB
Quad Core/3GB
Operating system
Android 6.0
Android 8.1
Android 7.1.1
Android 6.0
Android 6.0
Android 6.0
Android 5.1
Storage/Expandable
32GB/128GB
32GB/64GB
3GB/32GB/256GB
32GB/64GB
32GB
16GB/128GB
32GB/128GB
13MP/8MP
13+5MP/8MP
13MP/8MP
13MP/8MP
13MP/8MP
13MP/5MP
8MP/5MP
3,000
5,000
3,000
4,010
4,000
2,400
4,000
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
Yes
Yes
Yes
Yes
No
Yes
Yes
Music Player/FM
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes
Yes/No
Yes/No
Yes/Yes
Launch
October,2016
May, 2018
November, 2017
October, 2016
January, 2017
July, 2016
December, 2015
18,999
10,999
10,999
10,999
13,999
11,999
13,000
Rear/Front Camera Battery (mAh)
Price Rs.
116 I SEPTEMBER 2018
MYMOBILE
MYGUIDE RS. 10,000 – RS. 14,999
RS. 10,000 – RS. 14,999
MODELS
RS. 10,000 – RS. 14,999
HONOR
PARAMETERS
HTC
INFOCUS
LAVA
Honor 5C
Honor 5X
Honor 6X
Desire 630
Epic 1
Snap 4
V5
Display (inches/res)
5.2/ 1920 x 1080
5.5/ 1080 x 1920
5.5/1080X1920
5.0/ 1280 x 720
5.5/1920x1080
5.2/720x1280
5.5/720x1280
Dimension (mm)
147.1 x 73.8 x 8.3
151.3 x 76.3 x 8.15
150.9X76.2X8.2
146.9 x 70.9 x 8.3
153x76x8.4
147.1 x 73.8 x 8.3
151.9 x 94.7 x 8.3
Weight (grams)
156
158
162
140
162
153
Processor/RAM
Kirin 650/ 2GB
QS 616 /2GB
Kirin 655
QS 400/2GB
Decca-core/3GB
Octa-core/4GB
Quad core/3GB
Operating system
Android 6.0
Android 5.1.1
Android 6.0
Android 6.0
Android 6.0
Android 7.0
Android 5.1
Storage/Expandable
16GB/128GB
16GB/128GB
32GB/64GB
16GB/2TB
32GB/128GB
64GB/128GB
16GB/32GB
13MP/8MP
13MP/5MP
12 and 2MP/8MP
13MP/5MP
16MP/8MP
13MP/8MP
13MP/8MP
3,000
3,000
3,340
2,200
3,000
3,000
3,000
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
Yes
Yes
Yes
Yes
Yes
Yes
Yes/Yes
Yes/No
Yes/-
Yes/No
Yes/No
Yes/Yes
Yes/Yes
Yes
June, 2016
January, 2016
Jnauray 2017
February, 2016
November,2016
September, 2017
January, 2016
10,999
12,999
11,999
10,890
12,999
11,590
11,299
Model
Rear/Front Camera Battery (mAh)
Music Player/FM Launch Price Rs.
RS. 10,000 – RS. 14,999
RS. 10,000 – RS. 14,999
MODELS
RS. 10,000 – RS. 14,999
LENOVO
PARAMETERS
Phab 2
Vibe K4 Note
Vibe S1
Phab Plus
Vibe K5 Note
Phab 2 Plus
K8 Note
Display (inches/res)
6.4/1920x1080
5.5/1080x1920
5.0/1080x1920
6.8/1080 x 1920
5.5/1920x1080
6.4/1920x1080
5.5/1080 x 1920
Dimension (mm)
175x89.5x6.89
186.6 x 96.6 x 7.6
152x75.7x8.49
174x88x5.5
154.5 x 75.9 x 8.5
Weight (grams)
225
158
132
229
165
218
180
Processor/RAM
MTK8735/3GB
MT 6753/3GB
MT6752/3GB
QS 615 /2GB
Helio P10/4GB
MT/3GB
MT Decacore/3GB/4GB
Operating system
Android 6.0
Android 5.1.
Android 5.0
Android 5.0
Android 6.0
Android 6.0
Android 7.1.1
Storage/Expandable
32GB/128GB
16GB/128GB
32GB/128GB
32GB/64GB
32GB/128GB
32GB/128GB
32GB/64GB/256GB
13MP/5MP
13MP/5MP
13MP/8 MP + 2 MP
13MP/5MP
13MP.8MP
13MP,13MP/8MP
13+5MP/13MP
4,050
3,300
2,420
3,500
3,500
4,050
4,000
2G/3G/4G
Yes/Yes/yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
Yes
Yes/Yes
Yes
Yes
Yes
Yes
Yes
Yes/Yes
Yes
Yes/Yes
Yes/-
Yes/Yes
Yes/Yes
Yes
December,2016
January, 2016
November, 2015
October, 2015
Jaunuary,2016
November,2016
August, 2017
11,999
11,999
12,999
14,999
13,499
14,999
12,999
Model
Rear/Front Camera Battery (mAh)
Music Player/FM Launch Price Rs.
www.mymobileindia.com
153.67 X 76.45 X 9.14 143.3 x 70.8 x 7.8
SEPTEMBER 2018 I 117
MYGUIDE RS. 10,000 – RS. 14,999
RS. 10,000 – RS. 14,999
MODELS
RS. 10,000 – RS. 14,999
PARAMETERS
LYF
LG
MICROMAX
MOTOROLA
F1
K 10
X Screen
G4 Stylus
Canvas 6
Canvas 6 Pro
Moto G Turbo Edition
Display (inches/res)
5.5/1920x1080
5.3/ 1280 x 720
4.93/ 1280x720
5.7/ 720 x 1280
5.5/1920 x 1080
5.5/1920 x 1080
5.0/720 x 1280
Dimension (mm)
155.5x77.6x7.9
146.6x74.8x8.8
142.6 x 71.8 x 7.1
154.4 x 79.2 x 9.4
-
-
142.1 x 72.4 x 11.6
Weight (grams)
153
140
120
163
-
-
155
Processor/RAM
QS 617/3GB
QS 410/2GB
QS 410/2GB
QS 400 /1GB
MT6753/3GB
Helio x10/4GB
QS 615 /2GB
Operating system
Android 6.0
Android 5.0
Android 6.0
Android 5.0
Android 5.1
Android 5.1
Android 5.1.1
Storage/Expandable
32GB/128GB
16GB/32GB
16GB/128GB
16GB/32GB
32GB/128GB
Yes/Yes
16GB/32GB
16MP/8MP
13MP/5MP
13MP/8MP
13MP/5MP
13MP/8MP
13MP/5MP
13MP/5MP
3,200
2,300
2,300
3,000
3,000
3,000
2,470
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/-
Yes/Yes
Yes/Yes
Yes/No
October,2016
January, 2016
July, 2016
May, 2015
May, 2016
May, 2016
2,015
13,099
12,999
12,990
13,869
10,999
10,999
10,999
Model
Rear/Front Camera Battery (mAh)
Music Player/FM Launch Price Rs.
RS. 10,000 – RS. 14,999
RS. 10,000 – RS. 14,999
MODELS
RS. 10,000 – RS. 14,999
MOTOROLA
PARAMETERS
NOKIA
NUBIA
Moto G4
Moto G4 Plus
G5 Plus
Nokia 5
Nokia 6
Z11 Mini
N1
5.5/ 1920 x 1080
5.5/ 1920X1080
5.2/1980X1080
5.2/ 720x1280
5.5/1920X1080
5/1920x1080
5.5/1920x1080
Dimension (mm)
153 x 76.6 x 7.9
153X76.6X9.8
153X76X9.6
149.7 x 72.5 x 8.05
154 x 75.8 x 7.85
141.4x70x8
150.9x79x8.9
Weight (grams)
155
155
155
NA
NA
138
190
Processor/RAM
QS 617/2GB
QS 617/2GB,3GB
QS 625 Octa-core
QS 430
QS 430
QS/3GB
MTK P10/3GB
Operating system
Android 6.0.1
Android 6.1
Android 7.0
Android 7.1.1
Android 7.1.1
Android 5.1
Android 6.0
Storage/Expandable
16GB/128GB
16GB, 32GB/128GB
16GB/32GB
2GB/16GB
3BG/32GB
32GB/200GB
32GB/128GB
13MP/5MP
16MP/5MP
12MP/5MP
13MP/8MP
8MP/16MP
16MP/8MP
13MP/13MP
3,000
3,000
3,000
3,000
3,000
2,800
5,000
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/yes
Yes/Yes/yes
Dual SIM
Yes
Yes
Yes
No
No
yes
yes
Yes/No
Yes
Yes
Yes
Yes
Yes/Yes
Yes/Yes
May, 2016
May,2016
March, 2017
July, 2017
July, 2017
October,2016
December,2016
10,499
13,499/ 14,999
12,999
12,499
14,299
12,999
11,999
Model Display (inches/res)
Rear/Front Camera Battery (mAh)
Music Player/FM Launch Price Rs.
118 I SEPTEMBER 2018
MYMOBILE
MYGUIDE RS. 10,000 – RS. 14,999
RS. 10,000 – RS. 14,999
MODELS
RS. 10,000 – RS. 14,999
NUU
PARAMETERS
PANASONIC
SAMSUNG
X5
Eluga Note
Eluga Arc
Eluga Pulse X
Eluga A3/A3 Pro
Galaxy On7
Galaxy J5
5.5/1920 x 1080
5.5/ 1920 x 1080
4.7/720x1280
5.5/1280X720
5.2/720 x 1280
5.5/1280 x 720
5.0/1280 x 720
Dimension (mm)
153x76.5x7.8
146.00x74.50x8.10
139 x 67 x 8.10
139 x 67 x 8.10
148.7 x 72.4 x 9.1
77.5x151.8x8.2
142.1 x 71.8 x 7.9
Weight (grams)
170
142
130
152
161
171
146
Processor/RAM
1.5GHz Octa Core
Octa Core/3GB
QS 410/2GB
Quad-core/3GB
Quad-core/3GB
Quad-core/1.5GB
Quad-core/1.5GB
Android 7.0
Android 6.0
Android 5.1
Android 6.0
Android 7.0
Android 5.1
Android 5.1
3GB/32GB/128 GB
32GB/32GB
16GB/32GB
16GB/128GB
16GB/32GB/128GB
8GB/128GB
8GB/128GB
13MP/5MP
16MP/5MP
8MP/5MP
13MP/5MP
13MP/8MP
13MP/5MP
13MP/5MP
2,950
3,000
1,800
3,000
4,000
3,000
2,600
2G/3G/4G
Yes/Yes/yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes
Yes
Yes/Yes
Yes/Yes
August,2017
July, 2016
April,2016
March, 2017
August, 2017
October, 2015
June, 2015
12,100
10,290
10,190
10,990
11,290/12,790
10,990
10,390
Model Display (inches/res)
Operating system Storage/Expandable Rear/Front Camera Battery (mAh)
Music Player/FM Launch Price Rs.
RS. 10,000 – RS. 14,999
RS. 10,000 – RS. 14,999
MODELS
RS. 10,000 – RS. 14,999
SAMSUNG
PARAMETERS
XIAOMI
Galaxy J Max
Galaxy J5 (2016)
Galaxy J7
J5 Prime
Galaxy On7 Pro
Mi 4i
Mi Max
7.0/ 1280 x 800
5.2/1280x720
5.5/720 x 1280
5/1080x720
5.5/1280 x 720
5.0/1080 x 1920
6.44/1920x1080
Dimension (mm)
186.9 x 108.8 x 8.7
145.7 x 72.3 x 8.1
152.2 x 78.6 x 7.5
142.8x69.5x8.1
151.8 x 77.5 x 8.2
138.1 x 69.6 x 7.8
173.1x88.3x7.5
Weight (grams)
NA
158
171
143
171
130
203
Processor/RAM
Quad core/1.5GB
QS 410/2GB
Octa Core/1.5GB
Quad-core/2GB
Quad core/ 2GB
QS 615/2GB
QS 650,652/3GB,4GB
Operating system
Android 5.1
Android 6.0
Android 5.1
Android 6.0
Android 6.0
Android 5.0
Android 6.0
Storage/Expandable
8GB/200GB
16GB/128GB
16GB/128GB
16GB/256GB
16GB/128GB
16GB,32GB/No
32GB,128GB/128GB
8MP/2MP
13MP/5MP
13MP/5MP
13MP/5MP
8MP/5MP
13MP/5MP
16MP/5MP
4,000
3,100
3,000
2,400
3,000
3,120
4,850
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
Yes
Yes
Yes
No
Yes
Yes
Yes
Yes/No
Yes/Yes
Yes/Yes
Yes/Yes
Yes/No
Yes/Yes
Yes/Yes
July, 2016
May, 2016
2,015
September,2016
July, 2016
April, 2015
June,2016
11,400
13,990
11,890
12,990
10,900
11,999/ 14,999
10,999
Model Display (inches/res)
Rear/Front Camera Battery (mAh)
Music Player/FM Launch Price Rs.
www.mymobileindia.com
SEPTEMBER 2018 I 119
MYGUIDE RS. 10,000 – RS. 14,999
RS. 10,000 – RS. 14,999
MODELS
RS. 10,000 – RS. 14,999
PARAMETERS
XIAOMI
VIVO
YU
Redmi Note 5 Pro
Y51L
Y55L
Y55S
Yureka Plus (YU5510A,YU5510 )
Display (inches/res)
5.9/1080x2160
5.0/ 540x960
5.2/1280x720
5.2/1280x720
5.5/1080x1920
5.5/(1080X1920)
6.0/1080 x 1920
Dimension (mm)
158.6x75.4x8.1
143.80 x 71.70 x 7.52
147.9x72.9x7.5
147.9x72.9x7.5
155 x 78 x 9
153.3X75.4X8.5
-
Weight (grams)
180
157
142
142
154
172
-
Processor/RAM
QS636/4GB
QS 410/2GB
QS 430/2GB
QS 425/3GB
QS 615/2GB
MT Helio P10/4GB
MTK6753T/3GB
Operating system
Android 7.1.2
Android 5.0.2
Android 6.0
Android 6.0
Android 4.4.4
Androis 5.1.1
Android 5.1.1
Storage/Expandable
64GB/256GB
16GB/128GB
16GB/128GB
16GB/256GB
16GB/32GB
32GB/128GB
16GB/Yes
12MP+5MP/20MP
8MP/5MP
8MP/5MP
13MP/5MP
13MP/5MP
13MP/5MP
13MP/8MP
4,000
2,350
2,650
2,730
2,500
4,000
4,000
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/No
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
yes/yes/yes
Yes/Yes/Yes
Dual SIM
Yes
Yes
Yes
Yes
Yes
yes
Yes
Yes/yes
Yes/Yes
Yes/yes
Yes
Yes/Yes
yes
Yes/Yes
February, 2018
January, 2016
October,2016
March, 2017
July, 2015
May,2016
April, 2016
13,999
10,700
11,980
12,490
8,999
12,999
13,499
Model
Rear/Front Camera Battery (mAh)
Music Player/FM Launch Price Rs.
RS. 10,000 – RS. 14,999
Yunicorn
Yureka Note
MODELS
RS. 15,000 – RS. 19,999
ZOPO
PARAMETERS
ASUS
CREO
ZP350
ZP370
Hero 1
Z1
Zenfone 2 Laser ZE601KL
Display (inches/res)
5.0 / 1280 x 720
5.5/ 1280 x 720
5.0/1280 x 720
5.5/1920 x 1080
6.0/ 1080 x 1920
5.5/1920x1080
5.5/ 1440x2560
Dimension (mm)
145.9 x 71.4 x 8.5
153.8 x 77.1 x 9
146.1 x 70.6 x 8.65
155.7 x 77.3 x 8.9
164.6 x 84 x 10.6
151.4x76.24x8.3
155.4 x 76.1 x 8.7
Weight (grams)
137
167
136
175
190
175
190
Processor/RAM
Quad-core/1GB
Ouad-core/1GB
Quad-core/2GB
QS 801/3GB
QS 616/3GB
QS 430/3GB
Helio X10 /3GB
Operating system
Android 5.1
Android 5.1
Android 5.1
Android 5.1.1
Android 5.0
Android 6.0
Android 5.1.1
Storage/Expandable
8GB/64GB
8GB/64GB
16 GB/64 GB
64GB/No
32GB/128GB
32GB/128GB
32GB/-
8.0MP/2.0MP
8.0MP/2.0MP
13.2 MP/5.0MP
13MP/8MP
13MP/5MP
16MP/8MP
21MP/8MP
2,100
3,000
2,500
4,100
3,000
4,100
3,100
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/-
Yes/No
Yes/No
Yes/Yes
Model
Rear/Front Camera Battery (mAh)
Music Player/FM Launch Price Rs.
120 I SEPTEMBER 2018
ZENFONE 3 MAX(ZC553KL)
Mark 1
NA
NA
NA
May, 2016
December, 2015
November,2016
April,2016
10,000
11,000
14,500
13,499
16,499
17,999
19,999
MYMOBILE
MYGUIDE RS. 15,000 – RS. 19,999
RS. 15,000 – RS. 19,999
MODELS
RS. 15,000 – RS. 19,999
GIONEE
PARAMETERS
HTC
HUAWEI
Model
Marathon M5
S6
S11 Lite
Desire 728 LTE
Desire 828
Desire 825
P20 Lite
Display (inches/res)
5.5/ 720 x 1280
5.5/ 720 x 1280
5.7/720x1440
5.5/ 720 x 1280
5.5/720 x 1280
5.5/ 1280 x 720
5.8/1080x2280
Dimension (mm)
152 x 76 x 8.6
151.9 x 74.6 x 6.9
153.8 x 72.6 x 7.9
157.9 x 77.8 x 7.8
157.9 x 77.8 x 7.89
156.9 x 76.9 x 7.4
148.6 x 71.2 x 7.4
Weight (grams)
211
147
141
153
148
155
145
Processor/RAM
MT6735/3GB
MT6753T /3GB
QS8937/3GB
MT6753/2GB
MT6753/1.5GB
QS 400/2GB
Kirin 659/4GB
Android 5.1
Android 5.1.1
Android 7.1
Android 5.1.1
Android 5.1
Android 6.0
Android 8.0
32GB/128GB
32GB/128GB
32GB/256GB
16GB/200GB
16GB/2TB
16GB/2TB
32GB/64GB/128GB
13MP/5MP
13MP/5MP
13+2MP/16MP
13MP/5MP
13MP/5MP
13MP/5MP
16+2MP/24MP
6,020
3,150
3,030
2,800
2,800
2,700
3,000
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/No
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
Yes
Yes
Yes
Yes
Yes
Yes
No
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/No
Yes/Yes
November,2015
November, 2015
May, 2018
November, 2015
November, 2015
February, 2016
April, 2018
17,500
19,999
13,999
12,999
15,300
12,550
19,999
Operating system Storage/Expandable Rear/Front Camera Battery (mAh)
Music Player/FM Launch Price Rs.
RS. 15,000 – RS. 19,999
RS. 15,000 – RS. 19,999
MODELS
RS. 15,000 – RS. 19,999
LENOVO
PARAMETERS
LYF
MOTOROLA
Vibe P1
Vibe Shot
Vibe X3
Z2 Plus
Earth 1
Earth 2
Moto X Play
5.5/1080x1920
5.0/1080 x 1920
5.5/1080x1920
5/1920x1080
5.5/1080x1920
5/1920x1080
5.5/1080 x 1920
Dimension (mm)
152.9 x 75.6 x 9.9
142.7 x 70 x 7.6
154 x 76.5 x 9.3
140.2x60x6.2
154 x 76.6 x 7.25
142x76x7.9
148 x 75 x 10.9
Weight (grams)
187
145
175
150
162.5.
140
169
Processor/RAM
QS615 /2GB
QS 615/3GB
QS 808 /3GB
QS 820/3GB,4GB
QS 615/3GB
QS 615/3GB
QS615 /2GB
Operating system
Android 5.1
Android 5.1
Android 5.1
Android 6.0
Android 5.1.1
Android 5.1
Android 5.1.1
Storage/Expandable
32GB/128GB
32GB/128GB
32GB/128GB
32GB,64GB/128GB
32GB/32GB
32GB/64GB
16GB,32GB/128GB
13MP/5MP
16MP/8MP
21MP/8MP
13MP/8MP
13MP + 2MP/5MP
13MP/13MP
21MP/5MP
5,000
3,000
3,500
3,500
3,500
2500
3,630
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
Yes
Yes
Yes
Yes
Yes
Yes
No
Yes/Yes
Yes/Yes
Yes/-
Yes/Yes
Yes/Yes
Yes/Yes
Yes/No
October, 2015
June, 2015
December, 2015
September,2016
January, 2016
15,499
18,500
19,999
19,999
19,499
Model Display (inches/res)
Rear/Front Camera Battery (mAh)
Music Player/FM Launch Price Rs.
www.mymobileindia.com
Sept, 2015 19,999
15,999
SEPTEMBER 2018 I 121
MYGUIDE RS. 15,000 – RS. 19,999
RS. 15,000 – RS. 19,999
MODELS
RS. 15,000 – RS. 19,999
NEXTBIT
OPPO
Robin
F1 S
Galaxy J7 (2016)
Galaxy On8
On Nxt
J7 Prime
J7 Max
5.2/ 1080 x 1920
5.5/1280x720
5.5/1280x720
5.5/1920x1080
5.5/1920x1080
5.5/1920x1080
5.7/1920x1080
Dimension (mm)
149 x 72 x 7
154 x 76 x 7.38
76 x 151 x 7.8
151.7x76x7.8
151.7x75x8
151.7x75x8
151.7x75x8.1
Weight (grams)
NA
160
169
169
167
167
167
PARAMETERS
Model Display (inches/res)
SAMSUNG
QS 808/3GB
MTK 6750/3GB
Exynos 7870/2GB
Octa-core/3GB
Octa-core/3GB
Octa-core/3GB
OCTA-CORE MEDIATEK
Operating system
Android 6.0
Android 5.1.1
Android 6.0
Android 6.0
Android 6.0
Android 6.0
Android 7.0
Storage/Expandable
32GB/ 100GB (ONLINE)
32GB/128GB
16GB/128GB
16GB/128GB
32GB/256GB
16MP/256GB
4GB/32GB
Rear/Front Camera
13MP/5MP
13MP/16MP
13MP/5MP
13MP/5MP
13MP/8MP
13MP/8MP
13MP/13MP
2,680
3,075
3,300
3,300
3,300
3,300
3,300
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
No
Yes
Yes
Yes
Yes
Yes
Yes
Yes/No
Yes/No
Yes/Yes
Yes/yes
Yes/Yes
Yes/Yes
Yes/Yes
May, 2016
August, 2016
May, 2016
September,2016
October,2016
September,2016
July, 2017
19,999
16,444
14,900
12,090
14,900
14,900
17,290
Processor/RAM
Battery (mAh)
Music Player/FM Launch Price Rs.
RS. 15,000 – RS. 19,999
RS. 20,000 – RS. 29,999
MODELS
RS. 15,000 – RS. 19,999
VIVO
PARAMETERS
XIAOMI
ZOPO
APPLE
ASUS
V3
V5
MIMax 2
ZOPO SPEED 7 PLUS
iPhone 5S
Zenfone 3
Zenfone 3 Ultra
5.0/1280×720
5.5/1280x720
6.44/1080 x 1920
5.5/ 1920 x 1080
4.0/640 x 1136
5.2,5.5/(1920x1080)
6.8/(1920x1080)
Dimension (mm)
143.6 x 71 x 7.5
153.8x75.5x7.55
174.1 x 88.7 x 7.6
153.6 x 76.5 x 8.8
Weight (grams)
138
154
211
164
112
144
233
Processor/RAM
QS 616/3GB
octa-core/4GB
QS 625/4GB
Octa-core /3GB
Dual-core/1GB
QS 625/3GB,4GB
QS 652/4GB
Operating system
Android 5.1
Android 6.0
Android 7.1.1
Android 5.1
iOS 9.2.1
Android 6.0
Android 6.0
Storage/Expandable
32GB/128GB
32GB/128GB
64/128GB
16 GB/64 GB
16GB,32GB,64GB/No
32GB,64GB/2TB
64GB/128GB
13MP/8MP
13MP/20MP
12/5MP
13 MP/5.0MP
8MP/1.2MP
16MP/8MP
23MP/8MP
2,550
3,000
5,300
3,000
1,560
1
4,600
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
Yes
Yes
Yes
Yes
No
Yes
Yes
Yes/-
Yes/Yes
Yes/Yes
Yes/Yes
Yes/No
Yes
Yes
May, 2016
November,2016
August, 2017
NA
September, 2013
August,2016
August, 2016
15,250
16,990
16,999
17,500
19,280 onwards
21,999/ 27,999
29,999
Model Display (inches/res)
Rear/Front Camera Battery (mAh)
Music Player/FM Launch Price Rs.
122 I SEPTEMBER 2018
123.8 x 58.6 x 7.6 146.87 x 73.98 x 7.69 186.4 x 93.9 x 6.8
MYMOBILE
MYGUIDE RS. 20,000 – RS. 29,999
RS. 20,000 – RS. 29,999
MODELS
RS. 20,000 – RS. 29,999
BLACKBERRY
COOLPAD
DTEK 50
Max
M5 Plus
S6 Pro
Honor 8
Honor 7
X9
5.2/1920x1080
5.5/1920x1080
6.0/1920 x 1080
5.5/1920x1080
5.2/1920x1080
5.2/1080 x 1920
5.5/ 1080 x 1920
Dimension (mm)
147x72.5x7.4
152x75.5x7.6
-
153x75.3x7.6
145.5x71x7.45
143.2 x 71.9 x 8.5
153.9 x 75.9 x 7.99
Weight (grams)
135
170
210.8g
170
153
157
170
Processor/RAM
QS 617/3GB
QS 617/4GB
Octa Core/3GB
octa-core/4GB
Kirin 950/4GB
HS Kirin 935/3GB
MT H X10/ 3GB
Operating system
Android 6.0
Android 5.1
Android 5.1
Android 6.0
Android 6.0
Android 5.0
Android 6.0
Storage/Expandable
16GB/2TB
64GB/128GB
64GB/128GB
64GB/256GB
32GB/128GB
16GB/128GB
32GB/2TB
Rear/Front Camera
13MP/8MP
13MP/5MP
13MP/5MP
13MP/8MP
12MP,12MP/8MP
20MP/8MP
13MP/5MP
3000
2,800
5,020
3,130
2,900
3,100
3,000
2G/3G/4G
Yes/Yes/Yes
yes/yes/yes
Yes/Yes/Yes
Yes/Yes/yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
No
yes
Yes
Yes
No
Yes
Yes
Yes/Yes
yes
Yes/Yes
Yes/Yes
Yes/No
Yes/Yes
Yes/No
November,2016
May, 2016
May, 2016
October,2016
October, 2016
July, 2015
May, 2016
21,000
24,999
27,000
21,130
29,000
22,999
25,990
PARAMETERS
Model Display (inches/res)
Battery (mAh)
Music Player/FM Launch Price Rs.
GIONEE
HONOR
RS. 20,000 – RS. 29,999
RS. 20,000 – RS. 29,999
MODELS
RS. 20,000 – RS. 29,999
HTC
HTC
PARAMETERS
LG
MOTOROLA
Model
Desire 10 Pro
Stylus 2
Stylus 2 Plus
Nexus 5X
Moto Z Play
X4
Z 2 Play
Display (inches/res)
5.5/1920x1080
5.7/1280X720
5.7/ 1920 x 1080
5.2/ 1080 x 1920
5.5/1920x1080
5.2/1080x1920
5.5/1920X1080
Dimension (mm)
156.5x76x7.86
155 x 79.6 x 7.4
155 X 79.6 X 7.4
147 x 72.6 x 7.9
156.4x76.4x6.99
148.4x73.4x8
156.2X76.2X5.99
Weight (grams)
165
145
146
136
165
163
145
Processor/RAM
Helio P10/4GB
Quad Core /2GB
Octa Core/3GB
QS 808/2GB
QS 625/3GB
QS630/3GB
QS 626/4GB
Android 6.0
Android 6.0
Android 6.0
Android 6.0
Android 6.0
Android 7.1
Android 7.1.1
64GB/2TB
16GB/2TB
32GB/2TB
16GB,32GB/No
32GB/2TB
32GB/64GB/256GB
64GB/2TB
20MP/13MP
13MP/8MP
16MP/8MP
12.3MP/5MP
16MP/5MP
12+8MP/16MP
12MP/5MP
3000
3,000
3,000
2,700
3,510
3,000
3,000
2G/3G/4G
Yes/Yes/yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
Yes
Yes
Yes
No
Yes
Yes
Yes
Yes/Yes
Yes
Yes/Yes
Yes/No
Yes/Yes
Yes/Yes
Yes/Yes
November,2016
May,2016
July, 2016
October, 2015
October,2016
October, 2017
July, 2017
26,490
20,500
24,000
24,490/30,645
20,490
20,990
24,999
Operating system Storage/Expandable Rear/Front Camera Battery (mAh)
Music Player/FM Launch Price Rs.
www.mymobileindia.com
SEPTEMBER 2018 I 123
MYGUIDE RS. 20,000 – RS. 29,999
RS. 20,000 – RS. 29,999
MODELS
RS. 20,000 – RS. 29,999
MOTOROLA
NUBIA
Moto X Style
Z11
2
3T
OnePlus 5
5T
6
5.7/ 1440 x 2560
5.5/1920z1080
5.5/1080p
5.5/1920x1080
5.5/1080 x 1920
6.01/1080x2160
6.28/1080x2280
Dimension (mm)
153.9 x 76.2 x 11.06
151.8x72.3x7.5
151.8x74.9x9.85
152.7x74.5x7.35
154.2 x 74.1 x 7.3
156.1x75x7.3
155.7x75.4x7.8
Weight (grams)
179
162
175
158
153
162
177
Processor/RAM
QS 808/3GB
QS 820/6GB
QS 810/3GB&4GB
QS 821/6GB
QS 835/8GB
QS835/6GB
QS845/6GB
Operating system
Android 6.0
Android 6.0
Android 5.1
Android 6.0
Android 7.1.1
Android 7.1.1
Android 8.1
16GB,32GB/128GB
64GB/2TB
64GB
64GB
64GB
64GB/128GB
64GB/128GB/256GB
21MP/5MP
16MP/8MP
13MP/5MP
16MP/16MP
16MP/16MP
16+20MP/16MP
16+20MP/16MP
3,000
3000
3,300
3400
3,300
3300
3300
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
No
Yes
Yes
No
Yes
Yes
Yes
Yes/No
Yes/Yes
Yes/No
Yes/Yes
Yes/Yes
Yes/No
Yes/No
September, 2015
December,2016
July, 2015
December.2016
June, 2017
November, 2017
May, 2018
26,999/ 28,999
29,999
22,999
22,000
32,999
32,999
34,999
PARAMETERS
Model Display (inches/res)
Storage/Expandable Rear/Front Camera Battery (mAh)
Music Player/FM Launch Price Rs.
ONEPLUS
RS. 20,000 – RS. 29,999
RS. 20,000 – RS. 29,999
MODELS
RS. 20,000 – RS. 29,999
SAMSUNG
PARAMETERS
Model
Galaxy A5 (2016)
SMARTRON
Galaxy A7 (2016) Galaxy A5/A7 (2017)
SONY
J7 Pro
t phone
Xperia C4
Xperia XA
Display (inches/res)
5.2/1080 x 1920
5.5/ 1080 x 1920
5.2/5.5/1080X1920
5.5/1920X1080
5.5/1920x1080
5.5/1080 x 1920
5.0/1280 x 720
Dimension (mm)
144.8 x 71 x 7.3
151.5 x 74.1 x 7.3
144.8 x 71 x 7.3/ 151.5X74.1X7.3
150.3 x 77.4 x 7.8
158.2x78.2x6.98
150.3 x 77.4 x 7.9
143.6 x 66.8 x 7.9
Weight (grams)
153
169
157/I86
157
149
147
137
QS 810/4GB
MT6752/2GB
MTK H P10/2GB
Octa Core/2GB
Octa Core/3GB
Octa Core/2GB/3GB
Octa core Exynos/3GB
Operating system
Android 5.1.1
Android 5.1.1
Android 6.0
Android 7.0
Android 6.0
Android 5.0
Android 6.0
Storage/Expandable
16GB/128GB
16GB/128GB
32GB/256GB
64GB
64GB/128GB
16GB/200GB
16GB/200GB
13MP/5MP
13MP/5MP
16MP/16MP/16MP/ 16MP
13MP/13MP
13MP/4MP
13MP/5MP
13MP/5MP
2,900
3,300
3000/3600
3,600
3,000
2,600
2,300
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/yYes
Yes/Yes
Yes/No
April, 2016
December, 2015
March, 2017
July, 2017
July,2016
June, 2015
May, 2016
21,900
25,900
28,990/33,490
20,900
22,999
20,800
20,990
Processor/RAM
Rear/Front Camera Battery (mAh)
Music Player/FM Launch Price Rs.
124 I SEPTEMBER 2018
MYMOBILE
MYGUIDE RS. 20,000 – RS. 29,999
RS. 20,000 – RS. 29,999
MODELS
RS. 20,000 – RS. 29,999
SONY
PARAMETERS
XIAOMI
VIVO
Xperia Z3+
Xperia C5 Ultra Dual
Mi 5
X5 Pro
V3 Max
VIVO V5 Plus
V7 Plus
Display (inches/res)
5.2/ 1080 x 1920
6.0/1080 x 1920
5.15/1080 x 1920
5.2/ 1080 x 1920
5.5/1080 x 1920
5.5/1080X1920
5.99/720x1440
Dimension (mm)
146.3 x 71.9 x 6.9
164.2 x 79.6 x 8.2
144.5 x 69.2 x 7.25
147.9 x 73.5 x 6.4
153.9x77.1x7.58
152.6 x 74 x 7.3
155.9x75.8x7.7
Weight (grams)
144
187
129
151
168
159
160
Processor/RAM
QS 810 /3GB
MTK6752/2GB
QS 820/3GB
QS 615/2GB
QS 652/4GB
QS 652/4GB
QS450/4GB
Operating system
Android 5.0
Android 5.1
Android 6.0
Android 5.0
Android 5.1
Android 6.0
Android 7.1.2
Storage/Expandable
32GB/128GB
16GB/200GB
32GB/No
16GB/128GB
32GB/128GB
64GB
64GB/256GB 16MP/24MP
Model
20.7MP/5MP
13MP/13MP
16MP/4MP
13MP/8MP
13MP/8MP
12MP and 8MP/ 16 MP
2,930
2,930
3,000
2,450
3,000
3,160
3,225
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes/No
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
June, 2015
August, 2015
April, 2016
June, 2015
April, 2016
42,736
September, 2017
26,990
27,799
24,999
21,400
23,980
22,990
21,990
Rear/Front Camera Battery (mAh)
Music Player/FM Launch Price Rs.
RS. 30,000 AND ABOVE
RS. 30,000 AND ABOVE
MODELS
RS. 30,000 AND ABOVE
APPLE
PARAMETERS
iPhone 6
iPhone 6Plus
iPhone SE
iPhone 6S
iPhone 6S Plus
iPhone 7
iPhone 7 Plus
Display (inches/res)
4.7/750 x 1334
5.5/1080 x 1920
4.0/640 x 1136
4.7/750 x 1334
5.5/1080 x 1920
4.7/1334x750
5.5/1920x1080
Dimension (mm)
138.1 x 67 x 6.9
158.1 x 77.8 x 7.1
123.8 x 58.6 x 7.6
138.3 x 67.1 x 7.1
158.2 x 77.9 x 7.3
138.3x67.1x7.1
158.2x77.9x7.3
Weight (grams)
129
172
113
143
192
138
188
Processor/RAM
A8,M8/1GB
A8,M8/1GB
A9,M9/2GB
A9,M9/2GB
A9,M9/2GB
A10 Fusion, M10/2GB
A10Fusion, M10/3GB
iOS 9
iOS 9
iOS 9.3
iOS 9
iOS 9
iOS 10
iOS 10
16GB,64GB/No
16GB,64GB/No
16GB,64GB/No
8MP/1.2MP
8MP/1.2MP
12MP/1.2MP
12MP/5MP
12MP/5MP
12MP/7MP
12MP,12MP/7MP
1,810
2,915
1,614
1,715
2,750
1,960
2,900
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/yes/Yes
Yes/Yes/Yes
Dual SIM
No
No
No
No
No
No
No
Yes/No
Yes/No
Yes/No
Yes/No
Yes/No
Yes/No
Yes/No
September,2014
September,2014
March, 2016
September,2015
September,2015
October,2016
0ctober,2016
23,999
24,999 onwards
24,000 onwards
39,990 onwards
48,998 onwards
45,775 omwards
59,999 onwards
Model
Operating system Storage/Expandable Rear/Front Camera Battery (mAh)
Music Player/FM Launch Price Rs.
www.mymobileindia.com
16GB,64GB,128GB/ No 16GB,64GB,128GB/ No 32GB/128GB/256GB 32GB/128GB/256GB
SEPTEMBER 2018 I 125
MYGUIDE RS. 30,000 AND ABOVE
RS. 30,000 AND ABOVE
MODELS
RS. 30,000 AND ABOVE
APPLE
PARAMETERS
ASUS
BLACKBERRY
8
8 Plus
Zenfone Zoom
Zenfone 3 Deluxe
ZenFone AR
DTEK 60
KEYone
4.7/750 x 1334
5.5/1080x1920
5.5/1080 x 1920
5.7/(1920x1080)
5.7/1440x2560
5.5/2560x1440
4.5/1080 x 1620
Dimension (mm)
138.4 x 67.3 x 7.3
158.4 x 78.1 x 7.5
158.9 x 78.8 x 11.95
156.4x74.4x7.5
158.7 x 77.7 x 9
153.9x75.4x7
149.1 x 72.4 x 9.4
Weight (grams)
148
200
185
172
170
165
180
Processor/RAM
A11 Bionic
A11 Bionic
IA Z3590/4GB
QS 820,821/6GB
QS 821/8GB
QS 820/4GB
QS625/3GB/4GB
iOS 11
iOS 11
Android 5.0
Android 6.0
Android 7.0
Android 6.0
Android 7.1
2GB/64GB/256GB
3GB/64GB/256GB
128GB/ 128GB
256GB/128GB
64/256GB
32GB/2TB
32GB/64GB/256GB
12MP/7MP
12MP/12MP/7MP
13MP/5MP
23MP/8MP
23MP/8MP
21MP/8MP
12MP/8MP
1,821
2,691
3,000
3,000
3,300
2,610
3,505
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
No
No
Yes
Yes
Yes
No
Yes
Yes/No
Yes/No
Yes/No
Yes
Yes
Yes/No
Yes/Yes
September, 2017
September, 2017
January, 2016
September,2016
August, 2017
November,2016
August, 2017
61,990
70,800
26,999
25,999
49,990
29,999
39,990
Model Display (inches/res)
Operating system Storage/Expandable Rear/Front Camera Battery (mAh)
Music Player/FM Launch Price Rs.
RS. 30,000 AND ABOVE
RS. 30,000 AND ABOVE
MODELS
RS. 30,000 AND ABOVE
PARAMETERS
HUAWEI
HTC
Pixel 2
Pixel 2 XL
Nexus 6P
P9
P20 Pro
10
HTC U Play/Ultra
5/1920x1080
6/1440X2880
5.7/1440 x 2560
5.2/1920x1080
6.1/1080x2240
5.2/ 2560X1440
5.2/1080X1920/ 5.7/2560X1440
Dimension (mm)
145.7x69.7x7.8
157.9x76.7x7.9
159.3 x 77.8 x 7.3
145x70.9x6.95
155 x 73.9 x 7.8
145.9 x 71.9x 9.0
162.41X79.79X7.99
Weight (grams)
143
175
178
144
180
161
145/175
Processor/RAM
QS835/4GB
QS835/4GB
QS810 /3GB
Kirin 955/3GB,4GB
Kirin 970/6GB
QS 820/4GB
MediaTek/QS821
Operating system
Android 8.0
Android 8.0
Android 6.0
Android 6.0
Android 8.1
Android 6.0
Android 6/Android 7
Storage/Expandable
64GB/128GB
64GB/128GB
32GB,64GB/No
32GB,64GB,/128GB
32GB/128GB
32GB/2TB
Rear/Front Camera
12.2MP/8MP
12.2MP/8MP
12.3MP/8MP
12MP,12MP/8MP
40+20+8MP/24MP
12MP/5MP
32GB/256GB/64GB/ 2TB 16MP/16MP/16MP/ 12MP
2,700
2,700
3,450
3,000
4,000
3,000
2500/3000
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
No
No
No
No
No
No
No
Yes/No
Yes/No
Yes/Yes
Yes/Yes
Yes/No
Yes/No
Yes/Yes
October, 2017
October, 2017
October, 2015
August,2016
April, 2018
May,2016
February, 2017
61,000
81,000
34,999/ 39,999
39,999
64,990
34,999
29,999/53,999
Model Display (inches/res)
Battery (mAh)
Music Player/FM Launch Price Rs.
126 I SEPTEMBER 2018
MYMOBILE
MYGUIDE RS. 30,000 AND ABOVE
RS. 30,000 AND ABOVE
MODELS
RS. 30,000 AND ABOVE
HTC
PARAMETERS
LG
MOTOROLA
OPPO
HTC U11
G4 Dual SIM
G5
V20
Moto X Force
Moto Z
Find X
5.5/2560X1440
5.5/1440 x 2560
5.3/ 2560x1440
5.7/2560x1440
5.4/1440 x 2560
5.5/2560x1440
6.42/1080X2340
Dimension (mm)
153.9 x 75.9 x 7.9
148.9 x 76.1 x 8.9
149.4x73.9x7.3
159.5x77.9x7.6
149.8 x 78 x 9.2
153.3x75.3x5.19
156.7x74.2x 9.4
Weight (grams)
169
155
159
174
169
136
186
Processor/RAM
QS 835
QS 808 /3GB
QS 820/4GB
QS 820/4GB
QS 810 /3GB
QS 820/4GB
QS845/8GB
Operating system
Android 7.0
Android 5.1
Android 6.0
Android 7.0
Android 5.1.1
Android 6.0
Android 8.1
Storage/Expandable
64GB/128GB
32GB/2TB
32GB/100GB
64GB/2TB
32GB,64GB/2TB
64GB/2TB
128GB/256GB
Rear/Front Camera
16MO/12MP
16MP/8MP
16MP/8MP
16MP,8MP/5MP
21MP/5MP
13MP/5MP
16MP+20MP/25MP
3,000
3,000
2,800
3,200
3,760
2,600
3,730
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
No
Yes
Yes
Yes
No
Yes
Yes
Yes/Yes
Yes/No
Yes/No
Yes/No
Yes/Yes
Yes/No
Yes/No
July, 2017
May, 2015
April,2016
December,2016
November, 2015
October,2016
July, 2017
47,999
34,800
25,999 onwards
54,999
25,990
39,999
59,990
Model Display (inches/res)
Battery (mAh)
Music Player/FM Launch Price Rs.
RS. 30,000 AND ABOVE
RS. 30,000 AND ABOVE
MODELS
RS. 30,000 AND ABOVE
SAMSUNG
PARAMETERS
Galaxy S6
Galaxy S6 Edge
Galaxy A9 Pro
Galaxy Note 5
Display (inches/res)
5.1/ 1440 x 2560
5.1/ 1440 x 2560
6/1920x1080
5.7/1440 x 2560
5.1/2560 X 1440
5.5/2560 X 1440
5.8/6.2/2960X1440
Dimension (mm)
143.4 x 70.5 x 6.8
142.1 x 70.1 x 7
161.7x80.9x7.9
153.2 x 76.1 x 7.6
69.6x142.4x7.9
72.6 x 150.9 x 7.7
148.9 x 68.1 x 8.0/159.5 x 73.4 x 8.1
Weight (grams)
138
132
210
171
152
157
155/173
Processor/RAM
Octa core /3GB
Octa core /3GB
octa-core/4GB
Quad core /4GB
Exynos 8890/4GB
Exynos 8890/4GB
Exynos 8896
Android 5.0.2
Android 5.0.2
Android 6.0
Android 5.1.1
Android 6.0
Android 6.0
Android 7.0
Storage/Expandable
32GB,/No
32GB/No
32GB/256GB
32GB/No
32GB/200GB
32GB/200GB
64/256GB
Rear/Front Camera
16MP/5MP
16MP/5MP
16MP/8MP
16MP/5MP
12MP/5MP
12MP/5MP
12MP/8MP
2,550
2,600
5,000
3,000
3,000
3,600
3000/3500
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
No
No
Yes
No
Yes
Yes
No
Yes/No
Yes/No
Yes/Yes
Yes/No
Yes/-
Yes/-
Yes
March, 2015
April, 2015
September,2016
August, 2015
March, 2016
March, 2016
April, 2017
26,990
34,900
32,490
40,900/43,900
32,900
38,900
53,00/58,900
Model
Operating system
Battery (mAh)
Music Player/FM Launch Price Rs.
www.mymobileindia.com
Galaxy S7
Galaxy S7 Edge
Galaxy S8/Plus
SEPTEMBER 2018 I 127
MYGUIDE RS. 30,000 AND ABOVE
TABLETS
MODELS
RS. 30,000 AND ABOVE
SAMSUNG
PARAMETERS
SONY
VIVO
APPLE
Note 8
Xperia Z5 Dual
Xperia X
Xperia Z5 Premium
NEX
iPad Mini 2
iPad Mini 4
Display (inches/res)
6.3/1440 x 2960
5.2/1080 x 1920
5/1920x1080
5.5/ 2160 x 3840
6.59/1080x2316
7.9/1536 x 2048
7.9/1536 x 2048
Dimension (mm)
162.5 x 74.8 x 8.6
146 x 72 x 7.3
143 x 69 x 7.7
154.4 x 76 x 7.8
162x77x8
200 x 134.7 x 7.5
203.2 x 134.8 x 6.1
Weight (grams)
195
156.5g
152
181
199
331
298.8/304
Processor/RAM
Exynos 8895/6GB
QS 810/3GB
QS 650/ 3GB
QS 810/3GB
QS845/8GB
A7,M7/1GB
A8,M8/2GB
Android 7.1.1
Android 5.1
Android 6.0
Android 6.0
Android 8.1
iOS 8
iOS 9
64GB/128GB/256GB
32GB/200GB
64GB/ 200GB
32GB/200GB
8GB/128GB/256GB
16,32GB/No
16GB,64GB,128GB/No
12MP/12MP/8MP
23MP/5MP
23MP/13MP
23MP/5MP
12MP+5MP/8MP
5MP/1.2MP
8MP/1.2MP
3,300
2,900
2,620
3,430
4,000
23.8w
19.1W
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/No
Yes/Yes/Yes
Dual SIM
Yes
Yes
Yes
Yes
Yes
No
No
Yes/No
Yes/-
Yes/-
Yes/Yes
Yes/Yes
Yes/No
Yes/No
September, 2017
November, 2015
July, 2016
November, 2015
July, 2018
November, 2015
Spetember, 2015
67,900
37,000
38,990
47,990
44,990
28,460 onwards
44,500
Model
Operating system Storage/Expandable Rear/Front Camera Battery (mAh)
Music Player/FM Launch Price Rs.
TABLETS
TABLETS
MODELS
TABLETS
APPLE
ASUS
MICROMAX
iPad Pro 9.7-inch iPad Pro 12.9-inch iPad Air 2 with Wi-Fi WiFi/ Wi-Fi + Cellular WiFi/ WiFi + Cellular
ZenPad 8
LapTab
Galaxy Tab S3 9.7
Tab A
PARAMETERS
Model
SAMSUNG
9.7/2048x1536
9.7/1536 x 2048
12.9/2732 x 2048
8.0/1280 x 800
10.1/1280X800
9.7/ 1536 x 2048
8/800 x 1280
Dimension (mm)
240 x 169.5 x 6.1
240 x 169.5 x 6.1
305.7 x 220.6 x 6.9
209 x 123 x 8.5
259.2 x 175.4 x 9.2
237.3 x 169 x 6
212.1 x 124.1 x 8.9
Weight (grams)
437
1
713/ 723
350
1.1kg
429
364
Processor/RAM
A8X,M8/1GB
A9X,M9/2GB
"A9X,M9 /4GB"
QS MSM8929/2GB
Intel 4 Gen/2GB
QS 820/3GB
QS425/2GB
iOS 9
iOS 9.3
iOS 9
Android 5.0
Windows 10
Android 7.0
Android 7.1
16GB, 64GB/No
32GB,128GB,256GB/ No
32GB/No
16GB/-
32GB/64GB
32GB/256GB
16GB/256GB
8MP/1.2MP
12MP/5MP
8MP/1.2MP
8MP/2MP
2MP/2MP
13MP/5MP
8MP/5MP
27.3W
27.9 W
38.5W
4,000
7,700
6,000
5,000
2G/3G/4G
-
Yes/Yes/Yes
-
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
No
No
No
No
No
No
No
Yes/No
Yes/No
Yes/No
Yes/No
Yes/No
Yes/No
Yes/No
October, 2014
March, 2016
November, 2015
July, 2015
2,015
June, 2017
October, 2017
38,000
49,900 Onwards/ 61,900 onwards
65,900 nwards/ 85,900 onwards
12,496
10,999
47,990
17,990
Display (inches/res)
Operating system Storage/Expandable Rear/Front Camera Battery (mAh)
Music Player/FM Launch Price Rs.
128 I SEPTEMBER 2018
MYMOBILE
tech trendz
Security
Doubts Over Cloud! Real or perceived vulnerability of cloud based data management has emerged as a key concern for enterprises!
W
hile cloud computing
organization, according to Gartner. As
presents organizations
more sophisticated tactics such as social
with novel opportunities,
engineering are engineered to compromise
a number of new risks -
sensitive data, organizations should expand
including cybersecurity disclosure and
their cybersecurity team to address evolving
General Data Protection Regulation
digital risks.
(GDPR) compliance- make cloud solutions
“Executives are right to expand cloud
susceptible to unexpected security threats.
services as part of their digital business
Little wonder then that cloud computing
initiatives, but they need to ensure their
has emerged as the top risk concern for
cloud security strategy keeps up with this
executives in risk, audit, finance and
growth,” said Matthew Shinkman, practice
compliance, according to a latest survey
leader at Gartner. “Leaders should start
by Gartner, Inc.
by clearly identifying their most at-risk
In Gartner’s latest quarterly ‘Emerging Risks Report’, 110 senior executives in risk, audit, finance and compliance
areas, which remain obscure to many large organization leaders.”
cloud computing as the top concern
Increased Adoption Brings New Risks
for the second consecutive quarter.
Gartner forecasts cloud computing to
Additional information security risks, such
be a $300 billion business by 2021,
as cybersecurity disclosure and GDPR
as companies increasingly adopt cloud
compliance, ranked among the top five
services to realize their desired digital
concerns of the executives surveyed.
business outcomes. Through the use of
at large global organizations identified
The top two fast-moving, high-impact
cloud services, cloud computing provides
risks - those which have the ability to cripple
the speed and agility that digital business
an organization quickly - are also related
requires. Adopting the cloud can also result
to information security threats. Social
in significant cost savings and generate
engineering and GDPR compliance were
new sources of revenue.
cited as most likely to cause the greatest
Results from Gartner’s Emerging Risks
enterprise damage if not adequately
Report, however, reveal that companies
addressed by risk management leaders,
continue to struggle with security. Despite
according to Gartner. However, only 18
record spending on information security in
percent of the cross-functional executives surveyed currently considered social engineering to be a significant enterprise risk. Executives should expect cybersecurity threats to affect organizations in unpredictable ways. Through 2022, at least 95 percent of cloud security failures will be the fault of the
www.mymobileindia.com
“Executives are right to expand cloud services as part of their digital business initiatives, but they need to ensure their cloud security strategy keeps up with this growth” – Matthew Shinkman, Practice Leader at Gartner the last two years, organizations have lost an estimated $400 billion to cyber theft and fraud worldwide. As cybersecurity events and data breaches increase, it is imperative that organizations elevate IT security to a board-level topic and an essential part of any solid digital business growth strategy. “Executives should promote risk awareness throughout the organization,” Mr. Shinkman stated. “A strong risk culture helps employees make the right decisions and mitigates poor outcomes.” n team@mymobile.co.in
september 2018 | 129
Feature
battery Special
Feature phones with powerful Battery Under Rs 1,500 By Nijhum Rudra
I
n spite of wide diversity of spec-packed smartphones available today, the adoration of feature phone still exists in the Indian handset market owing to its ease of use. Feature phones went through a massive revolution for the past one and a half year with the inception of cutting-edge features and internet connectivity. As per a Counterpoint report, the feature phone market doubled in Q1 2018 while the overall smartphone market remained flat. Amongst imperative features like multi-language support, Time talker,
durability, etc., one feature that still makes feature phones a preferred choice in this era of smartphones is the long battery backup. We present you a list of features phones available in the market which offer more than 1,900mAh of battery and are a value for money, being priced under Rs 1,500.
Micromax Bharat 1
M
icromax’s Bharat 1 runs on KaiOS as well and is powered
by Qualcomm 205 processor. It has 512MB RAM and 4GB built-in storage (32GB expandable). The feature phone is powered by 2,000 mAh battery. n
Price: INR 1,999 as a online.
Tambo S2430
Itel it5231
T
T
his feature phone comes with a 1,900 mAh battery which lasts up
to a talk time of 20 hours. The build
id durable and comes with premium metallic finish look. It comes with time talker and an expandable memory of upto 64 GB. The phone has 2.4 inch display, 0.3 MP front camera. n
Price: INR 1,410 (INR 1,225.00 via online)
130 | september 2018
he phone comes with the screen dimension of 2.4 inches with
expandable memory upto 32GB and a decent camera quality with 0.3 MP main camera. The feature phone is powered with 1,900 mAh battery with 17 hours of talk time. n
Price: INR 1,172
Nokia 105 (Dual SIM, Black)
T
he phone features a curved, ergonomic body and an island key layout for easier dialing and texting, the Nokia 105 gives you the
feeling of a solid, quality phone nestled in the palm of your hand. It has built-in flashlight and pre-loaded games including the classic Snake Xenzia, there’s never a dull moment. It has an improved 1.8 inch QQVGA display and its 800 mAh battery offers up to 15 hours
Feature
battery Special
talk time. n
Price: INR 1,072 via Paytm Mall, INR 1,149 via amazon.in
Samsung Guru FM Plus
T
Karbonn K5000 Mahabali
T
he phone has 1.8 inch display, 1.3 MP
camera, and 5,000mAh
his phone weighs
battery. It also includes
only 66 grams
Dual SIM, GSM+GSM, a
and sports a 1.5 inch
TFT display with a pixel
TFT display and 128
density of 114 ppi and
x 128 pixels screen
screen resolution of 128
resolution. The other
x 160 pixels. The optical
features in this phone
department is furnished
i n c l u d e c a l c u l a t o r,
with 1.3 MP Primary
stopwatch, world clock,
Camera
calendar, alarm and FM
and
image
resolution of 1280 x 1024
Radio. It has an 800
Pixels. Users must note
mAh battery, which
that this phone has only
offers a very decent
2G connectivity. n
battery backup. n
Price: INR 1,249 via Amazon India
Price: INR 1,375 via Amazon.in
Reliance JioPhone
A
fter the launch of Reliance’s
primary camera and 0.3MP front
feature phone, the market
sensor. The phone is powered by
has been disrupted and it has, in
2,000mAh battery which enables
turn, created demand for feature
12 hour talk time. n
phones again in India. The dual core (Spreadtrum SC9820A) feature phone appears with 4GB memory coupled with a 2MP
Price: INR 13,75 via Amazon.in, INR 1500 via Flipkart) nijhum@mymobile.co.in
www.mymobileindia.com
september 2018 | 131
Gadget Corner
add-ons Syska Smart Table Lamp One of a kind lamp that listens to your voice
S
yska LED recently introduced WiFi-enabled Smart Table Lamp which is compatible with Amazon
Alexa. Once the smart table lamp synced with Amazon
Alexa, it can be controlled using voice command given by the user. It’s one of a kind lamp, which can help you in choosing from three different colour temperatures
Price: INR 3,699
i.e. Warm White, Day Light and Cool White, which you can adjust according to your requirement and mood. Syska Smart Table Lamp comes with feather touch
extent to provide an effortless reading experience and less strain on your eyes.
controls to switch it on/off, control its colour temperature,
The smart table lamp lasts up to 30,000 hours, and
and its brightness for a seamless experience. The 2
is equipped with a colour changing technology which
mood setting in Syska Smart Table Lamp allows you
allows it to change the colour of the lamp at 3 different
to fix your lighting requirements between reading and
temperatures- Yellow, Warm White & White. The colour
night. It has been designed ergonomically as well as
temperature ranges from 3000K~6000K. It is available
flexible to use. The lamp can be bended up to certain
on Amazon and Flipkart. n
Belkin 3.5mm Audio Cable with Lightning Connector
Connecting your iPhone to speakers becomes more exciting!
B
elkin, a market leader in mobile accessories,
digital signals to analog.
recently expanded its product portfolio in India
This new cable joins the Lightning Audio + Charge
with the launch of a 3.5mm Audio Cable with Lightning
RockStar and the 3.5mm Audio + Charge RockStar
Connector which allows iPhone users to connect directly
to grow Belkin’s portfolio of digital audio products.
to the car stereo or home speakers with a single cable. The
The 3.5mm Audio Cable with Lightning Connector is
new cable outputs high resolution audio by converting
available for purchase at Amazon and Ample store. Belkin has been making audio products for nearly 30 years when the company launched its first stereo cables and has since sold more than 55M audio accessories to date. Product highlights: • Built-in digital to analog converter outputs high resolution audio • 6 ft length for listening to music in different environments • MFi-certification; fully compatible with iOS devices Full Belkin digital audio portfolio: • Lightning to 3.5mm Audio Cable 6 ft
INR 2,999
• 3.5mm Audio + Charge RockStar
INR4,999
• Lightning Audio + Charge RockStar INR 4,999 n
132 | september 2018
MYMOBILE
Digitek Bluetooth Stereo Headphones Experience prime sound quality with ease
S
Price: INR 1,495 (DBH005); INR 1,995 (DBH-011 & DBH-012)
martphone accessories brand Digitek has come up with high-quality Bluetooth stereo headphones in
three variants – DBH-005, DBH-011 and DBH-012. These sleek headphones are claimed to be engineered to deliver the best of acoustics and aesthetics. The devices offer excellent bass with lifelike sound, the company said. These high-performance headphones
the TF Card.
are convenient and comfortable to use for long hours, it
All the three versions of the headphone can be used
added. The headphones can be used with ease in gyms or
with soft ear pads to reduce the noise. They provide an
while engaging in sports with the wireless functionality.
excellent performance of talk time and music playback
All the three variants are light and have a sleek
for at least 8 hours with just 2 to 3 hrs of battery charging
design. The devices are equipped with control buttons
through the USB and offer a standby time of 120 hrs,
for wireless operations and a built-in microphone that
the company claimed. The headphones have Bluetooth
supports hands-free calling. The headphones produce a
4.2+EDR implemented, which make them compatible
stereo effect with loud and clear sound. The DBH-011
with smartphones, iPad, MP3/MP4 players and laptops.
and DBH-012 headphones are foldable that makes them
These devices are available at leading stores and
extremely handy and travel-friendly, and support use of
e-commerce platforms. n
Gadget Corner
add-ons
Quantum QHM 10000 Powerbank Best suited for formal meeting
D
omestic company QHMPL has launched a leather-
of 5V-2AMPS and conversion rate up to 80%, the
finished 10000mAh powerbank, known as the
powerbank adapts to the connected device when in use.
QHM 10000, which comes equipped with 3 USB ports,
With several advanced
pairing elegance with functionality. Suiting the best
safety features, the
for every formal meeting, the QHM 10000 sports a
powerbank upholds
minimalist design in striking black that fits perfectly
against overcharging
in your palm. Its high power capacity makes it great for
and short circuits
charging multiple devices, especially considering its 3
keeping the devices
USB charging ports.
safe all the time.
The powerbank claims to be powerful and durable with
The device comes in
built-in Li-polymer battery cell and intelligent circuitry
shades of Black and
that provides safe, long-lasting charging performance.
White, and is available
With RISC Micro Processor Controlled for fast charging
with leading retail and
and enhanced battery life cycle, the powerbank claims
e-commerce stores in
to allow 500 times charge discharge cycle for continuous use. With maximum output
www.mymobileindia.com
India. n
Price: INR 1,499
september 2018 | 133
Gadget Corner
add-ons boAt Bassheads 235 V2 Earphones An audiophile bass delight
A
udio electronics brand boAt has introduced its
ear fit to reduce
boAt Bassheads 235 V2 earphones in India. The
ambient noise
earphones weigh 26g and come with 10mm drivers with
and enrich
an impedance of 16Ί. The speaker output is 3Mw (rated)
the bass. The
and 10mW (maximum). The boAt Bassheads 235 V2 has
company
got a multi-function button pressing system where users
says
can play/pause music and accept or reject calls. The
changeable
onboard microphone allows accessing voice assistant
eartips will
and taking calls. The earphones come with passive noise
help
isolation and HD audio, the company claims.
access a custom fit.
the
users
The company says that the boAt Bassheads 235 V2
The product carries a 1-year
provides warm and bass-heavy sound that is apt for extra
warranty and is available at
bass lovers. Its 10mm dynamic drivers are encased
Amazon.in at an introductory
in full-metal housings, anodized surfaces and a TPE
price of Rs 499. n
material. The boAt Bassheads 235 V2 earphones come with a metallic finish on the driver housing, with an in-
Price: INR 1,299
F&D W8 Speaker Compact enough to fit in your palm
H
omegrown audio products maker F&D recently
audio-visual sound field, the portable speaker takes
introduced its newest W8 Bluetooth speaker in
entertainment to a whole new dimension, the company
the country. With ergonomic design and 360-degree
says. Devised with the penchant for style yet balanced
Price: INR 2, 490
with excellent sound, the speaker is said to be compact enough to fit in the palm of your hand. The speaker also puts an audio-visual show, playing the songs, perfectly in sync with its programmable LED lights. Playing very loud for its size with the battery life of up to 360 minutes (up to 6hrs) of playback and 10m range, the speaker brings an amplified outdoor entertainment. The ultra-portable speaker seamlessly pairs up with mobile or any Bluetooth device bringing distortion free music. Adding to that, there is a built-in microphone that also allows the user to make and receive calls, at the press of one button. The speaker is compatible with Micro SD Card/AUX Inputs. It also comes with built-in FM, bringing the complete music experience. The product is currently available online with Snapdeal and several leading retail stores. n
134 | september 2018
MYMOBILE
Gadget Corner
Boult Q Headphones Designed to take your listening to the next level
D
omestic audio brand Boult Audio expanded its product portfolio with the launch of wireless Boult
Q headphones in India recently. The Boult Q is powered by CSR 8635 chipset and is said to offer high definition
audio quality. It is equipped with 3D acoustic drivers that the company claims has deep bass and provides clear output. The ear cups of Boult Q fold on two different axis that the company says offers portability and enhances the ease of use of the headphones. In terms of the wireless connectivity, the Boult Q comes equipped with
Price: INR 1,710
audio decode Bluetooth technology for seamless audio
listener gets a braided auxiliary cable that can be used
transmission.
when the device is low on battery.
The Boult Q comes with in-line control for music
The device comes with a battery that is said to deliver
and calls to answer, hang up, and adjust volume levels.
up to 8-10 hours of playback time and two day stand-by
It is said to be compatible with all operating systems
on a single charge. It supports quick charge as well.
including iOS and Android. The company says that the
The device is said to be sweat proof. It is available for
Boult Q comes with dual mode functionality where the
purchase at Myntra. n
Intex Computer Gaming Mouse Made for the gaming buffs
H
omegrown Intex Technologies has launched two feature-rich models of the computer gaming
mouse- GM Drive Gaming Optical & GM Rapid Gaming Optical. The new GM Drive Gaming Mouse is a 6D mouse that comes with six dedicated buttons for independent functioning with 800 to 2400 DoT Per Inch (DPI) optical sensor with appealing black and blue colour combination while the GM Drive
Rapid Gaming Mouse is a 7D mouse that has seven dedicated buttons which can be adjusted to 1000 to 3200 DPI (Dots Per inch) for high-resolution gaming as per the need of the user. It also has a backlight that constantly changes colours with edgy design giving it a premium look. Furthermore, the key functions include programmable buttons, better grip, the higher sensitivity with high DPI settings providing a jitter free experience, adjustable weight and faster response time with greater accuracy.
www.mymobileindia.com
These features allow the mouse to perform better when used with more taxing programs, allowing the user quicker reactions and more comfortable movements, the company claimed. n
Price: INR 450 (GM Drive Gaming Optical); INR 799 (GM Rapid Gaming Optical)
september 2018 | 135
Gadget Corner
add-ons Asus ZenBook Pro 15, ZenBook S & ZenBook 13 Laptops Revolutionizing the path-breaking ZenBook series combine high-resolution fullcolour auxiliary touchscreen with a touchpad. Both the variants include two Thunderbolt ports allowing the user to connect up to two additional 4K external monitors. As for the price, Asus ZenBook Pro 15 with Intel Core-i7 chipset comes for a price of Rs 1,79,990 while the Intel Core-i9 version tags a price of Rs 2,09,990. Asus ZenBook S: It features an ErgoLift hinge design and comes with MIL-STD-810G military grade ranking for reliability. It sports a Full HD NanoEdge display, 8th Gen Intel Core
T
p r o c e s s o r, 5 1 2 G B aiwanese tech major Asus has launched a new
(PCIe SSD) storage. The new Asus ZenBook S claims to
collection of ZenBook Series: ZenBook Pro 15
provide up to 13.5 hours battery life. The laptop includes
(UX580), ZenBook S (UX391) and ZenBook 13 (UX331).
Thunderbolt 3 connectivity which is supported by USB
Touted to be a revolutionary series by Asus, the ZenBook
Type C. Priced at Rs 1,29,990, the ZenBook S is available
Pro 15 promises to be the future, presenting users with
in two colour options, Deep Dive Blue and Burgundy
a faster and advanced Windows 10 laptops. ZenBook S
Red.
packs powerful, world-class features in a thin and portable
Asus ZenBook 13: The ultra-thin Asus ZenBook 13
frame, while ZenBook 13 is a compact, ultra-powerful and
features crystal-like finish and comes with MILMIL-STD-
easily portable laptop.
810G military-grade for better reliability. It is powered by
Asus ZenBook Pro 15: It made its debut along with
8th Gen Intel Core i7 processor coupled with 512GB SSD
ZenBook Pro 14 at Computex earlier this year. One of the
and 16GB RAM. The Asus ZenBook 13 sports NanoEdge
variants features eight generation Intel Core i7-8750H
Full HD with 100 per cent RGB colour gamut and Harman
processor and the other carries a Core i9-8950H chipset.
Kardon audio. Packing a 50Wh lithium-polymer battery,
Both the variants feature a 15.6-inch UHD NanoEdge
the new ZenBook 13 offers up to 14 hours of battery life.
display with 100 per cent AdobeRGB coverage, 16GB
Asus ZenBook 13 retails for a price starting at Rs 66,990
RAM and 1TB (PCIe x4 SSD) storage. The models come
and goes all the way up to Rs 84,990.
with Nvidia GTX 1050i and offer 4GB of graphics memory. ZenBook Pro 15 features ScreenPad which claims to
136 | september 2018
All three models are available on e-commerce platforms, LFR stores and channel partners. n
MYMOBILE
Sony HT-S700RF & HT-S500RF Home Theatre Systems Enjoy the theatre-like ambience at home with these speakers Audio Input along with support for Sony’s Music Center App, using which users can play the music on their smartphones -- both Android and iPhone. Talking about differences, while the subwoofer size in the HT-S700RF is 20 cms, the HT-S500RF
S
ony India recently launched its 2018 line up of home theatre systems, called the 5.1 channel
Soundbar S series in the country. The line up consists of two models – HT-S700RF and HT-S500RF. Both the
new Sony home theatre systems claim to be equipped with “India sound setting”, which is said to deliver more powerful bass sound with clear vocal sound that is designed for Indian consumers. Both the HT-S700RF and HT-S500RF sport a rhombus patterned metal grill on all front and rear speakers and feature 5.1 channel surround systems with a power output of 1000W. Both systems house “special tweeters” that are said to produce high frequency sounds. Connectivity options for both the home theatre systems include NFC, Bluetooth (v4.2), one USB port, one HDMI port, one optical-in and one Analogue
www.mymobileindia.com
home theatre system has an 18cm subwoofer. Also,
Gadget Corner
add-ons
while the former comes with rear ‘Tall Boy’ speakers, the latter system offers book shelf rear speakers. The dimensions of the surround speaker of the HTS700RF are 78x1200x78mm and the subwoofer are 231x438x378mm. As for the HT-S500RF, the dimensions of the surround speaker are 91x216x91mm and the subwoofer are 207x402x330mm. Even the weight of the HT-S700RF is more as it weighs 24kg, while the HT-S500RF weighs 17kg. The home theatre systems are available at all Sony Centers, major electronic stores across India and on e-commerce websites such as Amazon and Flipkart. n
Price: INR 37,990 (HT-S700RF); INR 29,990 (HT-S500RF)
september 2018 | 137
Gadget Corner
add-ons Microsoft Surface Book 2 & Surface Laptop Surface family just got bigger
M
icrosoft recently introduced two new entrants to its
available in 13.5-inch and 15-inch variants. Microsoft
Surface family, dubbed the Surface Book 2 and the
boasts of a 17-hour battery life, making it suitable for
Surface Laptop in India. The expanded Surface family
enterprise users.
provides a strong portfolio of Microsoft devices that will
The Surface Book 2 starts at Rs 1,37,999 for the
allow users in India to unleash their creativity through
base 13.5-inch variant with a Core i5 chip, 256GB SSD,
Windows 10 features.
8GB RAM and Intel HD Graphics 620, and goes up to Rs
Surface Book 2: This is touted to be the most powerful Surface device ever made. Microsoft claims that the Book
2,95,999 for the 15-inch variant with Core i7 processor, 16GB RAM and an NVIDIA GTX 1060 GPU.
2 is up to five times more powerful than the original.
Surface Laptop: It brings the classic laptop form in a
The convertible device features the latest 8th Gen Intel
sleek and elegant clamshell device. The Laptop weighs
Dual-Core or Quad-Core processors, along with NVIDIA’s
around 1.25Kg and is less than 14.5mm thin. The Surface
GeForce GPUs. Some of the highlights of the laptop
Laptop features a signature keyboard covered in Alcantara
include a backlit keyboard and the availability of both
and large precision trackpad. Microsoft offers the 7th
USB Type-A and USB Type-C
generation Intel Core processors with the laptop. Battery
ports. The Book 2 supports
life is claimed to last up to 14.5 hours. The Laptop comes
four different modes — a
preloaded with Windows 10 in S mode, which ensures
Studio Mode, Laptop Mode,
streamlined security and superior performance by only
View Mode, or even Tablet
allowing apps from the Microsoft Store.
mode, which lets you
The Surface Laptop starts at Rs 86,999 for the Core
detach the screen. The
i5 model with 8GB of RAM and 128GB SSD, and goes up
Surface Book 2 will be
to Rs 2,33,999 for the Core i7 variant with 1TB SSD and 16GB of RAM. n
138 | september 2018
MYMOBILE
Gadget Corner
add-ons
Price: INR 35,000
BenQ EL2870U A 4K HDR eye-care monitor for video and gaming enjoyment
B
enQ has launched its new 4K HDR eye-care
company claims.
monitor, the EL2870U in India. The device is
BenQ EL2870U also supports AMD’s FreeSync
available exclusively on Amazon India. This is the first
technology, which eliminates any image tearing,
4K UHD monitor to feature a response time of 1ms
broken frames, motion smear and choppy screenplays
designed for eye-care. The new monitor with the help
for fluid gaming and intensive video work.
of HDR technology increases the overall dynamic range
BenQ’s brightness intelligence plus (B.I.+)
between true black and bright white, so that it is able
technology detects the room brightness and colour
to duplicate what the human eyes see in the world.
temperature and then adjusts the display settings
The company claims that the 4K UHD resolution will provide a lot of clarity while using the monitor,
accordingly to avoid overexposure and enhance details in dark areas.
and have a bigger real estate for visual-intensive work.
The company states that eye care technologies
The display comes with a 1ms Gray-to-Gray (GTG)
implemented by BenQ in the EL2870U on top of
response time paired by HDR for intense video graphics
HDR 10 content support help reduce eye fatigue for
performance. The monitor will ensure better gaming
enhanced user comfort, enhanced productivity, and
experience compared to a traditional 4K display, the
workplace safety during extended use. n
www.mymobileindia.com
september 2018 | 139
Gadget Corner
add-ons
Price: INR 59,990
Abaj 55-inch Smart HDTV Promises to bring everything you watch to life
E
xpanding its television portfolio, Abaj has come up
by a Quad Core A7 processor that is clocked at 850MHz
with its latest smart TV, the 55-inch LN 140 SMT
with dual-core MALI450MP2 400MHz GPU.
FHD/SMART in the Indian market. The television runs
Besides, the model comes with HDMI Inputs 3 (CEC/
on Android 4.0 and it comes preinstalled with apps such
ARC/MHL), headphone jack and 2 USB ports. Also, the
as Gmail, YouTube, Twitter Facebook and Netflix.
model utilizes a Linux operating system and offers an
The company claims that by having a slim profile, this
option of a mouse cursor on remote. Integrated with
HDTV blends well into your living space. It states that
the latest technology and features such as the user-
because of the slim bezels, the spotlight is cast directly
friendly interface for easier adaption, 5 band equalizer,
on the pictures being played and not on the frame.
PC compatible endless internet supported with LAN
The television sports a display resolution of 1920 x 1080p which translates to Full HD and come with two speakers that have a sound output of 8W. Apart from this, the Abaj 55-inch SMART LED TV is also powered
140 | september 2018
Connectivity / Built-In WiFi makes this TV to emerge as a distinct face, the company claims. One can purchase this TV from Abaj outlets. It comes with a 3-year warranty. n
MYMOBILE
Fossil Q Venture HR & Explorist HR Tech-packed touchscreen smartwatches for healthy lifestyle
U
S-based luxury brand Fossil has come up with
In terms of design and size, the Q Venture features
its latest smartwatches from the Fossil Q lineup,
a 40mm casing and 18mm interchangeable straps,
known as the Fossil Q Venture HR and Fossil Q
while the Q Explorist HR comes with a 45mm casing
Explorist HR. The fourth-generation smartwatches
and 22mm straps. n
from Fossil come with a bunch of features that were said to be missing on the previous iteration. The allnew smartwatches come equipped with heart rate tracker, NFC payment and built-in GPS. They will be available for purchase in the country by the end of October 2018. The latest Wear OS models from Fossil can track heart rate across ‘multiple types of workouts’ using
Gadget Corner
add-ons
Google Fit. The smartwatches come with watch faces that can display beats-per-minute. Both the fourthgen Fossil Q smartwatches feature a touchscreen display and run Qualcomm’s Snapdragon Wear 2100 platform. The Fossil Q Venture HR and Fossil Q Explorist HR promise a day’s worth of battery life depending on usage. It comes with NFC for mobile payment, however, the Wear OS smartwatches are compatible only with Google Pay. Besides monitoring heart rate, these smart wearables from Fossil can also track walks, runs, cycle rides and other activities.
Price: INR 19,995 (Q Venture HR); INR 21,995 (Q Explorist HR)
www.mymobileindia.com
september 2018 | 141
Gadget Corner
add-ons iBall Tower Speakers Aimed at party enthusiasts
P
lanning an aggressive push in the audio market, domestic brand iBall has announced that it’ll
launch 20 new products, across the audio category in the span of next three months in the coming festive season. The first of the series being the two tower speakers - Twin Tower BTK and Tall Sound H9 are said to be twice more powerful when it comes to the serious business of sound. With its studied styling and unique LED lights, both the tower speakers bring an edgy roughness balanced with style. The speakers deliver symmetrical sound
160W RMS power. With its strong sound technology,
with a wonderful balance between hefty bass, smooth
the speaker comes with Dual 7.62cms (3) Satellites
midrange and a nearly tangible sense of space.
and 20.32 cm (8) Woofer Drivers in both the cabinets.
Aimed at party enthusiasts, the iBall Twin Tower BTK
With iBall Tall Sound H9, the speakers define the power
speaker is equipped with the powerful
of sound loud and clear. With Dual 16.51 cm (6.5) Woofer drivers in each, along with total power of 160W RMS, the beats are said to be unbeatable, to bring the boom to every party. Sporting the powerful dual bass reflex design, both the tower speakers perfectly correspond to the components, creating a dynamic sound with each tone mapping a distortion-free deep bass foundation to crystal-clear highs, thanks, in part, the wooden cabinets, the company claims. Raising the thunder, coupled with groovy, soft and captivating LEDs with six changeable patterns, the speakers present the sound show that can also be turned off when not in mood. Bundled with a wireless Karaoke Mic and a remote controlled access, the speakers bring karaoke sessions live whenever desired. Aided with Bluetooth, USB, SD/ MMC, FM Radio and 2xAUX inputs, your music is a command away. The products are available with leading retail stores across India and come with a one-year warranty. n
Price: INR 17,499 (Tall Sound H9; INR 19,999 (Twin Tower BTK)
142 | september 2018
MYMOBILE
Vivotek Ultra HD Cameras & Network Video Recorders Ability to accurately render fine detail
L
eading IP surveillance provider Vivotek has released four top-tier 4K cameras, the FD9391-
to offer a total solution for users. Under the strategy of “See More in Smarter
EHTV, IB9391-EHT, IP9191-HP and IP9191-HT.
Ways”, the FD9391-EHTV and IB9391-EHT
These four brand new ultra-HD cameras provide
include Vivotek’s latest technology - Smart Motion
3840 x 2160 resolutions at 30 frames per second
Detection. The Smart Motion Detection is able to
and 1920 x 1080 resolutions at 120 frames per
recognize human activities with precise accuracy,
second.
without being affected by a change of lighting or
Compared to other devices with standard 1080p
other factors. In addition, the technology reduces
resolution, the video quality in these cameras has
time spent on configuration and fine tuning, thanks
seen significant advancement, delivering images
to its intuitive configuration panel and clear visual
of four times the resolution to viewers. Taking into
confirmation. The Smart Motion Detection results
account security as well as image quality, these four
in a significant reduction of false alarms and the
flagship cameras have embedded Trend Micro’s anti-
continued protection of people in smarter ways.
intrusion software to provide users higher levels of
The four 4K cameras stock availability may vary
network protection. The resultant combination
by country or region. ND9441P & ND9541P
means that this series of cameras are well suited
will be ready to support 4K imagery in Q3
for city surveillance, transportation and industrial
2018. The Smart Motion Detection in
monitoring due to their outstanding image quality
both 4K cameras will be ready in
and ability to accurately render fine detail.
Q4 2018. n
Gadget Corner
add-ons
Thanks to the unique combination of H.265 compression and Smart Stream III, video compression of these four cameras has been brought into a new generation, enabling savings on both bandwidth and storage consumption of up to 90%. This means that users can enjoy engaging and detailed imagery while compression technology reduces the size of recorded data to a level below that of a 2-megapixel camera. Moreover, Vivotek has launched four network v i d e o r e c o r d e r s ( N V R ) , N D 9 4 2 4 P, NR9782, ND9441P and ND9541P. All four NVRs are capable of supporting 4K Imagery
www.mymobileindia.com
september 2018 | 143
Gadget Corner
add-ons Astrum TM155 India’s first App-based Smart Trolley Multimedia Speaker
N
ew tech brand Astrum has launched India’s first
powerful 80W Total RMS Power and 15” superior drivers,
app-based Smart Trolley Multimedia Speaker -
the TM155 has been designed for crystal clear dynamic
TM155. Defining the engineering brilliance and modern
full range music experience with deep bass. The speaker
design, the speaker claims to
is claimed to be equipped with superior sound technology
deliver deep and powerful
that enables exceptional accuracy.
dynamics that provide
Sporting a portable design, the speaker
the ultimate listening
housed in a trolley structure features a
experience.
telescopic rear handle and wheels which
Outfitted with the
Price: INR 17,490
helps in easy transportation. The stylish and fashionable wireless Bluetooth speaker with silicon finish for shock and water resistance allows it for active outdoor and indoor use. The speaker is also equipped with LED display, with the on-board lighting effects with beat control. Bringing wireless control, download the app ‘Astrum SMARTY’ on Google Play Store to take control of your listening experience. Start streaming music instantly, or use the app to easily personalize the presets for one-touch access to the music you love. With the app convenience, seamlessly jump between stations, playlists and services. Easy to set up, the speaker can be connected to multiple smartphone and tablets to play music. It comes with an AUX input and cable which allows you to connect your headphones, smartphone and MP3 players to it. Furthermore, it also comes with the FM letting you tune into your favorite radio station, with playback time up to 3 hours and 7000mAh rechargeable b a t t e r y. T h e s p e a k e r comes with two mics with individual mic controls, ideally suited for Karaoke nights. It also comes with guitar inputs. The product is available with leading retail and online stores across India. n
144 | september 2018
MYMOBILE
Gadget Corner
add-ons Fitbit Charge 3 Fitness Tracker Claims to be better than ever
Price: INR 14,999
F
itness wearables brand Fitbit has added another fitness tracker to its Charge lineup, dubbed the
Charge 3 in India. The Charge 3 comes with a host of new features over its predecessor such as swim tracking
on the display when under the water. They can also use the SmartTrack feature to see laps and pace in the Fitbit app post-swim. The company claims that apart from offering a host of
technology, an upgraded display and an improved battery
new features, which includes over 15 goal-based exercise
life.
modes, a relative SpO2 sensor, which estimates relative
Talking about features, the new Fitbit Charge 3 sports
blood oxygen levels to detect health conditions like Sleep
an aluminum body and a touchscreen display which is
Apnea, Run Detect and personalised insights features,
protected by Corning Gorilla Glass 3 protection. The
which will be coming to the app soon, the newly launched
company claims that the display on Charge 3 is nearly
fitness tracker comes with a bigger battery, which can
40 per cent larger and brighter than its predecessor.
last up to 7 days.
Remarkably, this is the first fitness tracker in the
The Fitbit Charge 3 will be available in India starting
company’s Charge lineup wherein a physical home-screen
November 2018, across Reliance Digital, Croma, Helios
button has been replaced with an inductive button.
and other major retailers offline and online on Amazon
The Charge 3 sports a swim-proof design and it offers
and Flipkart in two colour variants- black with a graphite
water resistance up to a depth of 50 meters. Furthermore,
aluminum case and blue gray with rose gold aluminum
with the Swim Mode, users can track real-time duration
case. n
www.mymobileindia.com
september 2018 | 145
Gadget Corner
add-ons Noble Skiodo Ultra HD NB55SU01 A+ Smart TV Renders true-to-life HD images
N
oble Skiodo, a part of Veira Group, one of the largest
8GB RAM improves the performance and buffering of
OEMs for consumer durables in India, recently
TV while watching and streaming online or downloading
unveiled its newest 55-inch ultra UHD smart TV, which
the several apps. The TV has inbuilt content of more than
is said to be a step-up model featuring picture with Ultra
1,00,000 hours with content providing apps Netflix,
HD LED display. Equipped with a super narrow bezel,
Hotstar, Amazon Prime and Eros now.
along with a resolution of 3840p x 2160p, the TV delivers
The TV supports multitude of connectivity options
visuals that are said to be beyond imagination. The anti-
which includes 3 HDMI inputs & 2 USB inputs allowing
glare panel and dynamic contrast ratio of 200000:1
you stream movies and music from your Pen drive or
gives in-depth colour reproduction and a comfortable
HDD conveniently. For an enhanced internet connectivity
viewing experience, rendering true-to-life HD images
option, the Ethernet port is also available in the TV. With
that laud your viewing experience immersing you in a
the help of Miracast connectivity, cast your smart device’s
world of endless entertainment.
screen on the TV and enjoy the world of entertainment
The TV features five sound modes with bass and treble adjustment that allows you to experience even the
on a bigger picture, both Android and iPhone (via E-Share).
faintest sound very clearly giving you an intense audio
Apart from the integrated keyboard, the TV also
visual experience. The smart TV runs on Android and
comes with wireless keyboard for smoother experience.
comes with pre-installed applications to let you do more.
In the brighter and better future, the TV comes with
From web browsing to more, you can even play the games
customisable backlight option, enabling least power
and watch the content online streaming it through WiFi
consumption.
and LAN connectivity options and in-built apps.
The smart TV is available online via Flipkart. n
The TV also supports Miracast feature, without the hassle of connecting wires. Additionally, the 1GB +
146 | september 2018
team@mymobile.co.in
MYMOBILE
Exclusive
Vantage Point
Overcoming the Challenges of Developing a Custom App for Your Business
C
By Sachin Dev Duggal hanging market dynamics and a series of successful
or no knowledge of coding or technical bend towards technology
startups breaking the conventional setup have made
are more vulnerable to suffer monetary as well as resource loss. As
it mandatory for businesses to have a custom digital
per the recent study it has been found that businesses with new
identity for their offerings/solutions. While such
ideas associating with local vendors suffer a failure rate of around
platforms and apps represent a brand’s vision for sustenance
97% due to several reasons unknown to them i.e. inability of the
and delivery, they are considered to be a key touch point
organization to provide exact or proper specifications to
between the organisation and its customers. It’s
the developer, unregulated local market allowing
vendors to overcharge business entities, idea “Software with the values that the organization loss due to time delays etc. development market in India stands for and promotes. Apps are Software development market in is mostly unregulated and is powerful, as they add value to the India is mostly unregulated and is customer experience and create a dominated by organized developers dominated by organized developers with differential customer engagement, with no standard structure for no standard structure for pricing. Such out spacing competition. pricing. Such an environment an environment poses a big challenge to However, the road towards poses a big challenge to small developing a successful app may enterprises trying to build their small enterprises trying to build become confusing, time taking and idea to reality, especially when their idea to reality, especially when expensive if proper planning and they have a strict timeline as well they have a strict timeline as well right selection of the delivery team is as budget constraints. Majority of not done. Usually, the basic challenges small business entities while trying to as budget constraints” critical that the experience is in rhythm
as faced by many business entities include
get delivery with such local vendors either
vendor selection, creating right specifications as most of the ideas are new to the market, time constraint,
end up being overcharged or flawed products due to inaccurate specifications.
threat of the idea being lifted and post app delivery maintenance.
While the booming startup segment in the Indian market provides
Also, since the Indian market is still dominated with unorganized
a huge scope for the growth of software development business,
software development companies, startups or individuals with a little
need for organized players has become a mandate. Few organized players have already made entry into the market with distinguished one acting like a marketplace for software development where the software can be built as per assembly line manufacturing process without wasting time, money & resources. Therefore, while building an idea, enterprises especially startups should be critical about the accuracy of specifications, timeline, exclusivity of the idea and selection of the right developer which may further confirm a smooth delivery and development matching their expectations. Also, post-delivery maintenance of the app should be taken into consideration while deciding upon the vendor. n
The author is a serial entrepreneur, Co-founder & Chief Wizard, Engineer.ai, a tech facilitation company whose mission is to turn ideas into developed products for everyone. In 2004, he had co-founded Nivio, world’s first cloud computing company which the promoters exited at USD 100 million in 2012
148 | august 2018
MYMOBILE
RNI REG NO. DELENG/2005/15033 DL (ND) : 11/6100/2018-19-20 Posting Date 26th to 31st every month Publishing Date : 22-08-18