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48 more pages
online or offline? where should you buy your next phone from - a website or a store?
for a connected lifestyle
phone of the month honor 7
Chief Speak John Sculley on Steve Jobs, Obi Mobiles and more...
Tested
Apple iPhone 6s and 6s Plus, Samsung Galaxy Note 5, Lenovo Vibe Shot, Moto X Play, Oppo R7 Lite, Meizu MX5, InFocus 812, Micromax Canvas Selfie 2 and more....
Launching India’s Most Affordable 4G Tablet @ Rs. 6,999 Exclusively available on
content
50
28
36
84
Style Notes
92
10 letters
Sales, Huawei India –
snapshot 40 Microsoft has come up with
Consumer Business Group on
their first ever laptop ‘The
12 News
the Honor brand
Surface Book’. We give you a
16 mobile Doctor
48 24 just in Gionee unveils the successor of
18 consumer forum
P Sanjeev, Vice President
quick snapshot of the device.
the Elife E7, Lenovo releases a power packed Vibe P1and
Google has come up with not one but two Nexus phones-
the Huwaei Nexus 6P and the LG Nexus 5X. Our snapshot of the devices.
113 My Guide
much more...
face to face 20 R K Goel, Founder and CEO,
42 Versus 28 Lead Story Lenovo Vibe Shot vs Honor 7 Online vs Offline: where do you vs Moto X Play - the battle of
Infinity assurance solutions,
buy a phone from? A look at
tells about his company and
the retail debate in India
plans for the India market.
22
Goutam Kumar Jain, Executive
Director, M-Tech Informatics on the company's strategy and goals
52
Alex Feng, CEO, Vivo Mobile
India, on the company's plans
06 | november 2015
36 Chief speak John Sculley, the man behind
the budget snappers
46 Special Our take on the Lenovo ThinkPad X250 that is
Pepsi and Apple, talks to us
designed to take almost
about his experience and the
everything our personal life
India mobile market with OBI
and professional life can throw
Mobiles.
at it!
What's Inside
contents 50 tech q & a Facebook’s Internet.org initiative has spurred a lot of questions. We try to answer some.
tips & tricks 54 Android is an awesome OS but
72 moto x play
Note 3 are still awesome
74 apple iphone 6s
propositions.
76 samsung galaxy note 5 80 apple iphone 6s plus
Jobs? Jessie Hartland attempts
82 honor 7
just that in Insanely Great.
drains a lot of battery, here are few simple measures to squeeze out more from your phone's battery.
86
97 book mark A graphic biography of Steve
84 spotlight We talk about White Space, the
98 cell speak What leading personalities in the world of tech have been saying.
technology that could bridge the
Apple recently released iOS 9
digital divide in India.
and we look at nine hidden features that iPhone and iPad users will just love.
88 personality 10 things you might not know
100 buying guide We look at some of the best Fitness Bands in the market across different prices.
about Microsoft CEO, Satya
urn Tests B
Nadella.
56 micromax canvas nitro 4g 57 m-tech jazbaa 58 gionee f103 59 micromax canvas selfie 2 60 zopo speed 7 plus 62 lava pixel v2 64 infocus 812
89 jargon buster USB Type-C explained
Camera 360 Concept, optimise data with Opera Max and more
90 spotlight The best features of the latest
107 boredom busters There's a new FIFA game to be
version of Android, Marshmallow
savoured, Mr Bond tries to thrill us with a strategy title and
94 apptastic Cricket season is here and these
more...
apps will give you a taste of the
1 37 Etcetera Dell's amazingly compact XPS
game!
66 oppo r7 lite
102 Smart Apps Take awesome snaps with
13, the Signature Black Edition
68 meizu mx 5 70 lenovo vibe shot
96 bazar bargain The LG G3 and Samsung Galaxy
of Notion Ink Cain, Jawbone UP 3 fitness tracker and more.
107 94 90 08 | november 2015
Total number of pages = 148
MYMOBILE
Limelight
lead story
Buying A Phone
online or offline?
28 | november 2015
Limelight
lead story
K
aran Rawat (name changed) is an avid shopper who loves to visit nearby malls in the festive season to get great deals on electronics. However, this time around,
he has shown no interest in buying an iPhone 6S from a local brick and mortar store, which is hardly 500 meters from his residence. That’s unusual because Karan had been buying smartphones from this mobile phone shop for years. In fact, he bought his first iPhone from the same shop. When asked the reason for not buying the iPhone 6S from the store, he said, “When you’re in the market for an iPhone, you want to get the best deal. And you know, they (online sites) offer steep discounts of the latest iPhone models”. He eventually reserved the iPhone through a popular e-commerce site - his
Once considered the preserve of the upper “connected” class, e-commerce websites have been doing roaring business when it comes to selling mobile phones. So where do you go shopping for your next handset - in the real market or the one on the Web? By Anuj Bhatia www.mymobile.co.in
rationale was simple: he got the device he wanted at a much better price. And he certainly is not the only who is looking online for better options instead of going to normal retail. Karan’s case highlights the challenge the Web is posing to conventional retail. So much so that in many parts of the country, consumer shopping behaviour has changed radically. A look at the dailies during the recent Dussehra festival provided an insight into just how far
november 2015 | 29
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