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48 more pages

online or offline? where should you buy your next phone from - a website or a store?

for a connected lifestyle

phone of the month honor 7

Chief Speak John Sculley on Steve Jobs, Obi Mobiles and more...

Tested

Apple iPhone 6s and 6s Plus, Samsung Galaxy Note 5, Lenovo Vibe Shot, Moto X Play, Oppo R7 Lite, Meizu MX5, InFocus 812, Micromax Canvas Selfie 2 and more....

Launching India’s Most Affordable 4G Tablet @ Rs. 6,999 Exclusively available on

content

50

28

36

84

Style Notes

92

10 letters

Sales, Huawei India –

snapshot 40 Microsoft has come up with

Consumer Business Group on

their first ever laptop ‘The

12 News

the Honor brand

Surface Book’. We give you a

16 mobile Doctor

48 24 just in

Gionee unveils the successor of

18 consumer forum

P Sanjeev, Vice President

quick snapshot of the device.

the Elife E7, Lenovo releases a power packed Vibe P1and

Google has come up with not one but two Nexus phones-

the Huwaei Nexus 6P and the LG Nexus 5X. Our snapshot of the devices.

113 My Guide

much more...

face to face 20 R K Goel, Founder and CEO,

42 Versus 28 Lead Story Lenovo Vibe Shot vs Honor 7 Online vs Offline: where do you vs Moto X Play - the battle of

Infinity assurance solutions,

buy a phone from? A look at

tells about his company and

the retail debate in India

plans for the India market.

22

Goutam Kumar Jain, Executive

Director, M-Tech Informatics on the company's strategy and goals

52

Alex Feng, CEO, Vivo Mobile

India, on the company's plans

06 | november 2015

36 Chief speak John Sculley, the man behind

the budget snappers

46 Special Our take on the Lenovo ThinkPad X250 that is

Pepsi and Apple, talks to us

designed to take almost

about his experience and the

everything our personal life

India mobile market with OBI

and professional life can throw

Mobiles.

at it!

What's Inside

contents 50 tech q & a Facebook’s Internet.org initiative has spurred a lot of questions.

We try to answer some.

tips & tricks 54 Android is an awesome OS but

72 moto x play

Note 3 are still awesome

74 apple iphone 6s

propositions.

76 samsung galaxy note 5 80 apple iphone 6s plus

Jobs? Jessie Hartland attempts

82 honor 7

just that in Insanely Great.

drains a lot of battery, here are few simple measures to squeeze out more from your phone's battery.

86

97 book mark A graphic biography of Steve

84 spotlight We talk about White Space, the

98 cell speak What leading personalities in the world of tech have been saying.

technology that could bridge the

Apple recently released iOS 9

digital divide in India.

and we look at nine hidden features that iPhone and iPad users will just love.

88 personality 10 things you might not know

100 buying guide We look at some of the best Fitness Bands in the market across different prices.

about Microsoft CEO, Satya

urn Tests B

Nadella.

56 micromax canvas nitro 4g 57 m-tech jazbaa 58 gionee f103 59 micromax canvas selfie 2 60 zopo speed 7 plus 62 lava pixel v2 64 infocus 812

89 jargon buster USB Type-C explained

Camera 360 Concept, optimise data with Opera Max and more

90 spotlight The best features of the latest

107 boredom busters There's a new FIFA game to be

version of Android, Marshmallow

savoured, Mr Bond tries to thrill us with a strategy title and

94 apptastic Cricket season is here and these

more...

apps will give you a taste of the

1 37 Etcetera Dell's amazingly compact XPS

game!

66 oppo r7 lite

102 Smart Apps Take awesome snaps with

13, the Signature Black Edition

68 meizu mx 5 70 lenovo vibe shot

96 bazar bargain The LG G3 and Samsung Galaxy

of Notion Ink Cain, Jawbone UP 3 fitness tracker and more.

107 94 90 08 | november 2015

Total number of pages = 148

MYMOBILE

Limelight

lead story

Buying A Phone

online or offline?

28 | november 2015

Limelight

lead story

K

aran Rawat (name changed) is an avid shopper who loves to visit nearby malls in the festive season to get great deals on electronics. However, this time around,

he has shown no interest in buying an iPhone 6S from a local brick and mortar store, which is hardly 500 meters from his residence. That’s unusual because Karan had been buying smartphones from this mobile phone shop for years. In fact, he bought his first iPhone from the same shop. When asked the reason for not buying the iPhone 6S from the store, he said, “When you’re in the market for an iPhone, you want to get the best deal.

And you know, they (online sites) offer steep discounts of the latest iPhone models”. He eventually reserved the iPhone through a popular e-commerce site - his

Once considered the preserve of the upper “connected” class, e-commerce websites have been doing roaring business when it comes to selling mobile phones. So where do you go shopping for your next handset - in the real market or the one on the Web? By Anuj Bhatia www.mymobile.co.in

rationale was simple: he got the device he wanted at a much better price. And he certainly is not the only who is looking online for better options instead of going to normal retail.

Karan’s case highlights the challenge the Web is posing to conventional retail. So much so that in many parts of the country, consumer shopping behaviour has changed radically. A look at the dailies during the recent Dussehra festival provided an insight into just how far

november 2015 | 29

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