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WIN Enter the
-
Snapdragon contest P32
æ Gifts for Rakhi
Gadgets your sibling will love P 36
æ
Topsy-Turvy
Tariffs! 3G prices fall, 2G prices risethe tariff turnaround P 22
æ RIP
Cameras?
Will the cameraphone invasion kill point and shoot cameras? P 34
æ Tested
BlackBerry Porsche Design P'9981, HTC One S, LG Optimus 3D Max, Nokia PureView 808, and more... P 50
content
lead Story
Contest
Answer a few questions and you could walk away with a Snapdragonpowered handset
3G gets more affordable as 2G tariffs go up
spotlight
22 Chief Speak
32 28
Women achievers speak about their dream phone
40
Sunil Dutt, MD, RIM India shares his strategy to make BlackBerry the buzziest brand ever
Face To Face Sanjeev Bhardwaj, CMD, ERD Group of Companies speaks about their future plans
Dipanker Mukherjee, COO, handygo Technologies, discusses MVAS in India Joby Babu, head – operations, Nimbuzz talks about their target audience and future plans
Infocus Are P&S cameras dead? - What lies ahead? Celebrate this Raksha bandhan with gadgety gifts A few of the apps that can put a smile on your face
06 MYMOBILE jul15 to aug 14 2012
34 36 38
20 79 105
Letter
10
Consumer Forum
12
News
14
Rumour
18
Telco Trivia
108
Mobile Doctor
112
content cell-ebrity
43 cell clues
know your operator
The new operating system that are all set to take on the tech world
What you should know about Reliance Communications
44
Just in
From the razor sharp, Motorola Razr Maxx, to the super powerful Samsung Galaxy Beam, know about the latest phones in the market
Actor, Gul Panag reveals her love for gadgets
sneak peek
A peek at the future devices Google Nexus 7 tab and Microsoft Surface
et-cetera
Handy gadgets and cool gizmos... its not just phones!
event
CommunicAsia 2012
gear guide
Your guide to accessories from Nokia
my guide
85 BURN TESTS
Nostalgia
A trip down the memory lane
Persona
Ratan Tata revealed
They Said it Quotable quotes from the industry behemoths
idea 3g !d 918
50
mts mtag 401
52
lg 3d optimus max
54
htc one s
56
nokia pureview 808
58
blackberry porsche P9981
60
vantage point
Chandrashekar Rao Kuthya, senior product line manager – Finacle Mobile Banking, talks about the future of mobile banking
Boredom Busters
62
From adventurous Batman fans to sporty Olympics lover, we have games for all
Total number of pages= 116 (112 + 4 cover)
08 MYMOBILE jul 15 to aug 14 2012
smart apps
46
48 49 72 80 82 106 109 110 114
68
From making pictures perfect to getting to the right destination, do everything with your phone
lead story
The Tariff
Turnaround! Next time when you wish to contact your friends, better send them an e-mail instead of calling. With 3G data tariffs going down and 2G tariffs increasing, opting for data services for communication might become the most viable option for consumers Sonia Sharma
“D
ata rates slashed by 80% on 3G. Now enjoy 3G at 2 paisa/10KB with Vodafone.” If you are a Vodafone subscriber and get this message on your phone, we warn you… THIS IS NOT A HOAX! In fact, subscribers of other 3G operators in the country might get similar messages and it is best not to dismiss them as a prank because 3G has - finally! started to become affordable! That is the good news, and we are sure that most of us have been bombarded with this information through SMS, e-mail and public displays. But there is bad news as well. And it is creeping into your mobile connections in the shadows of the 3G tariff cut frenzy. In fact, it has been stealthily seeping into your mobile bill for most of the past year - 2G tariffs are increasing. Yes, unbelievable though it may sound, the tariff turnaround has started in India. A country which
22 MYMOBILE juL 15 to AUG 14 2012
has been making the tariff rules on its own is now seeing 3G costing lesser than 2G! Which begs the question: has the time come to ring in the new era of data in India?
Historically speaking
In 2009 when 3G was launched in India, it came with tariffs that made even the filthy rich blanch. First, it was launched by the two government operators MTNL and BSNL and second, the tariffs were so high that they literally touched the sky! Consider this! BSNL charged Rs 3001 for a 30-day unlimited pack and MTNL, apart from the Rs 149 monthly amount, charged Rs 5 per MB. That means for downloading 1 GB of data, one had to pay a whopping Rs 5,000! And if you were a BlackBerry user then MTNL’s unlimited 3G data plan cost Rs 3,099. On the other hand, 2009, was the year when 2G tariff plans
touched an all time low! New players had entered the Indian market and they were going all out to grab as much of the consumer base as possible. Many innovations were done in the area of voice tariffs considering the fact that voice was the biggest revenue earner for the operators at the time and we also saw some tariff changes in SMS prices as well. It would not be wrong to say that Tata DOCOMO, was the new enterant which started this whole tariff war with innovations like pay per call, where the per minute tariff was changed to per call. That meant that you had to pay per call instead of per minute and one call could last up to 10 minutes. The same operator then dropped the per second bomb which destroyed per minute billing for ever. The principle was that why should the consumer pay for a minute when the call was actually for less than that! And thus the currently prevalent 1 paisa/per second tariff was born!
www.mymobile.co.in
juL 15 to AUG 14 2012 MYMOBILE 23
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25th July 2012
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