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Snapdragon contest P32

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Gadgets your sibling will love P 36

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Topsy-Turvy

Tariffs!

3G prices fall, 2G prices risethe tariff turnaround P 22

æ RIP

Cameras?

Will the cameraphone invasion kill point and shoot cameras? P 34

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content

lead Story

Contest

Answer a few questions and you could walk away with a Snapdragonpowered handset

3G gets more affordable as 2G tariffs go up

spotlight

22 Chief Speak

32 28

Women achievers speak about their dream phone

40

Sunil Dutt, MD, RIM India shares his strategy to make BlackBerry the buzziest brand ever

Face To Face Sanjeev Bhardwaj, CMD, ERD Group of Companies speaks about their future plans

Dipanker Mukherjee, COO, handygo Technologies, discusses MVAS in India Joby Babu, head – operations, Nimbuzz talks about their target audience and future plans

Infocus Are P&S cameras dead? - What lies ahead?

Celebrate this Raksha bandhan with gadgety gifts A few of the apps that can put a smile on your face

06 MYMOBILE jul15 to aug 14 2012

34 36 38

20 79 105

Letter

10

Consumer Forum

12

News

14

Rumour

18

Telco Trivia

108

Mobile Doctor

112

content cell-ebrity

43 cell clues

know your operator

The new operating system that are all set to take on the tech world

What you should know about Reliance Communications

44

Just in

From the razor sharp, Motorola Razr Maxx, to the super powerful Samsung Galaxy Beam, know about the latest phones in the market

Actor, Gul Panag reveals her love for gadgets

sneak peek

A peek at the future devices Google Nexus 7 tab and Microsoft Surface

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Handy gadgets and cool gizmos... its not just phones!

event

CommunicAsia 2012

gear guide

Your guide to accessories from Nokia

my guide

85 BURN TESTS

Nostalgia

A trip down the memory lane

Persona

Ratan Tata revealed

They Said it Quotable quotes from the industry behemoths

idea 3g !d 918

50

mts mtag 401

52

lg 3d optimus max

54

htc one s

56

nokia pureview 808

58

blackberry porsche P9981

60

vantage point

Chandrashekar Rao Kuthya, senior product line manager – Finacle Mobile Banking, talks about the future of mobile banking

Boredom Busters

62

From adventurous Batman fans to sporty Olympics lover, we have games for all

Total number of pages= 116 (112 + 4 cover)

08 MYMOBILE jul 15 to aug 14 2012

smart apps

46

48 49 72 80 82 106 109 110 114

68

From making pictures perfect to getting to the right destination, do everything with your phone

lead story

The Tariff

Turnaround!

Next time when you wish to contact your friends, better send them an e-mail instead of calling. With 3G data tariffs going down and 2G tariffs increasing, opting for data services for communication might become the most viable option for consumers Sonia Sharma

“D

ata rates slashed by 80% on 3G. Now enjoy 3G at 2 paisa/10KB with Vodafone.” If you are a Vodafone subscriber and get this message on your phone, we warn you… THIS IS NOT A HOAX! In fact, subscribers of other 3G operators in the country might get similar messages and it is best not to dismiss them as a prank because 3G has - finally! started to become affordable!

That is the good news, and we are sure that most of us have been bombarded with this information through SMS, e-mail and public displays. But there is bad news as well.

And it is creeping into your mobile connections in the shadows of the 3G tariff cut frenzy. In fact, it has been stealthily seeping into your mobile bill for most of the past year - 2G tariffs are increasing.

Yes, unbelievable though it may sound, the tariff turnaround has started in India. A country which

22 MYMOBILE juL 15 to AUG 14 2012

has been making the tariff rules on its own is now seeing 3G costing lesser than 2G! Which begs the question: has the time come to ring in the new era of data in India?

Historically speaking

In 2009 when 3G was launched in India, it came with tariffs that made even the filthy rich blanch. First, it was launched by the two government operators MTNL and BSNL and second, the tariffs were so high that they literally touched the sky!

Consider this! BSNL charged Rs 3001 for a 30-day unlimited pack and MTNL, apart from the Rs 149 monthly amount, charged Rs 5 per MB. That means for downloading 1 GB of data, one had to pay a whopping Rs 5,000! And if you were a BlackBerry user then MTNL’s unlimited 3G data plan cost Rs 3,099.

On the other hand, 2009, was the year when 2G tariff plans

touched an all time low! New players had entered the Indian market and they were going all out to grab as much of the consumer base as possible. Many innovations were done in the area of voice tariffs considering the fact that voice was the biggest revenue earner for the operators at the time and we also saw some tariff changes in SMS prices as well. It would not be wrong to say that Tata DOCOMO, was the new enterant which started this whole tariff war with innovations like pay per call, where the per minute tariff was changed to per call.

That meant that you had to pay per call instead of per minute and one call could last up to 10 minutes. The same operator then dropped the per second bomb which destroyed per minute billing for ever. The principle was that why should the consumer pay for a minute when the call was actually for less than that!

And thus the currently prevalent 1 paisa/per second tariff was born!

www.mymobile.co.in

juL 15 to AUG 14 2012 MYMOBILE 23

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